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The dreaded Frankenstein manuscript, part XI: yes, I am fully aware that real people use run-on sentences in everyday speech, and good dialogue strives for realism, and first-person narratives should sound like real speakers, but honestly, must we go overboard?

June 20th, 2010

gin and tonic 4

Before we joined hands in my last post to skip merrily through several different levels of feedback on a single page, we were embroiled in an energetic discussion of that most overused of words in manuscripts, and. As we have seen close up and personal in my last couple of posts, too great an affection for this multi-purpose word can lead, to run-on sentences, dull action sequences, and contracting nasty warts all over one’s kneecaps.

Well, okay, perhaps not the last. But the results still aren’t pretty, as far as Millicent the agency screener is concerned. Seriously, any reasonably busy professional reader sees and in print so often that she might as well have a WANTED poster with its image plastered on the wall above her desk.

And’s crime? Accessory to structurally repetitive prose.

Let’s face it: no other individual word is as single-handedly responsible for text that distracts the eye, enervates the mind, and wearies the soul by saying different things in more or less the same way over and over again on the page. Take, for instance, that immensely popular sentence structure, X happened and Y happened:

Vivian had her cake and ate it, too.

There’s nothing inherently wrong with this sentence, of course, standing alone. Solitude, however, tends not to be its writer-preferred state. A perennial favorite in both submissions and contest entries, the X happened and Y happened sentence structure all too often travels in packs.

Vivian had her cake and ate it, too. Jorge ate what was left of Vivian’s cake and then went out and baked his own. After having tried his cake, Frankenstein’s monster broke into his apartment and destroyed his oven.

“I’m stopping him,” the monster told reporters, “before he bakes again.”

See the problem? Like any kind of sentence that appears too often within a short run of text, its tends to bore the reader after a while, even if the subject matter is inherently interesting — and yes, Virginia, even if every sentence in the run isn’t put together in precisely the same way. That’s and’s fault, you know; when too many of them appear on a page, even the untrained eye starts unconsciously counting them up.

How does a trained eye like Millicent’s respond, you ask, especially if the ands in question have rampaged all over page 1 of a submission — or even, heaven help us, a query letter? Here’s a clue: what’s the most over-used word in Millicent’s vocabulary?

That’s right: “Next!”

That’s not to say, naturally, that the X happened and Y happened sentence structure doesn’t have some legitimate uses. It is appealing to writers because, let’s face it, it can provide a quick way to inform the reader of quite a bit of action in a short amount of text.

Instead of having to write a brand-new sentence for each verb with the same subject, all of the action can be presented as a list, essentially. That can be especially handy if the individual activities mentioned are necessary to plot, characterization, or clarity, but not especially interesting in and of themselves.

Weary from a long day at work, Ernie sat down and removed his heavy steel-toed boots.

Nothing wrong with that, right? The reader doesn’t need to spend two sentences mulling over Ernie’s rather predictable post-workday actions. Now, while we’ve got our revision spectacles on, we could debate from now until next Tuesday whether the reader actually needs to be told that Ernie sat down — it’s not exactly a character-revealing move, is it? — but that’s a matter of style, not proper presentation, right? Technically, this is a perfectly legitimate way to convey what’s going on.

Often, though, aspiring writers will treat even quite a thrilling string of events in this manner, purely in the interest of telling a tale rapidly. This tactic is particularly popular amongst synopsis-writers trying to compress a complex plot into just a page or two.

ERNIE (27) comes home from work one day, removes his steel-toed boots, and discovers that the third toe on his left foot has transformed into a gecko. He cuts it off in a panic and takes it to a veterinarian, DR. LAO (93). Dr. Lao examines the gecko-toe and determines it has the capacity to knit exquisite sweaters. He and the gecko kill Ernie, go into business together, and soon take the skiwear market by storm.

Not the most scintillating way of describing the story, is it? The repetitive structure gives the impression that none of these potentially quite exciting plot developments is important enough to the story to rate its own sentence. Obviously, that’s a problem in a synopsis, where the goal is to present the story you’re telling as interesting and exciting.

Perhaps less obviously — brace yourself, and-lovers; you’re not going to like this — this structure can create a similarly dismissive impression on a manuscript page. I hate to be the one to break it to you, but skimming eye like You-Know-Who’s will frequently note only the first verb in a sentence and skip the rest.

Before any and-hugger out there takes umbrage at the idea of every sentence in his submission or contest entry not getting read in full, let’s take a moment to think about verb-listing sentences from Millicent’s perspective — or, indeed, any reader’s viewpoint. If an action is not crucial enough to what’s going on for the writer to have devoted an entire sentence to it, why shouldn’t a reader assume that it’s important to the scene?

I sense some squirming out there. “But Anne,” some of you and partisans hasten to point out, “while I admit that sometimes I lump a bunch of activity together in a few short, list-like sentences in order to speed things up a bit, that’s not the primary way I use and in my prose. As you yourself have mentioned, and not all that long ago, stringing together sentences beginning with but or yet, it creates the impression conversation-like flow. Isn’t that essential for a convincing first-person narrative?”

Actually, partisans, echoing recognizable speech patterns is only one technique for constructing a plausibly realistic first-person narrative voice — far and away the most popular technique, as it happens; just ask Millicent how often she sees it on any given day of submission-screening. There’s a pretty good reason for that, of course; it would be hard to denying that

I woke up the next morning and poisoned my husband’s cornflakes.

is chatty, casual, echoing the way your local spouse-poisoner is likely to describe her activities to her next-door neighbor. True, it doesn’t quite match the arid eloquence of Ambrose Bierce’s

Early one June morning in 1872, I murdered my father — an act which made a deep impression on me at the time.

But then, what does?

You would not be alone, then, if you feel that the heavy use of and is downright indispensable in constructing dialogue or a first-person narrative. Many actual living, breathing, conversation-producing people do incorporate the X happened and Y happened structure into their speech with great regularity.

In many cases, with monotonous regularity. Certainly, it can feel awfully darned monotonous to the reader, if it appears on the printed page with anywhere near the frequency that it tumbles out of the average person’s mouth.

Yes? Do those of you who have been following this series have anything you’d like to add here? Perhaps the observation that no matter why a word, phrase, sentence structure, and/or narrative device appears over and over again within a short span of text, it’s likely to strike a professional reader as repetitive?

No? Were you instead thinking of my oft-repeated axiom that just because something happens in the real world doesn’t necessarily mean that a transcript of it will make compelling reading?

Despite the sad fact that both of these observations are undoubtedly true, few real-world patterns are as consistently reproduced with fidelity in writing as everyday, mundane verbal patterns. Sociological movements come and go unsung, jargon passes through the language literarily unnoted, entire financial systems melt down without generating so much as a mention in a novel — but heaven forfend that redundant or pause-riddled speech should not be reproduced mercilessly down to the last spouted cliché.

And don’t even get me started on the practically court-reporter levels of realism writers tend to lavish on characters who stutter or — how to put this gracefully? — do not cling tenaciously to the rules of grammar when they speak. In some manuscripts, it seems that if there’s an ain’t uttered within a five-mile radius, the writer is going to risk life and limb to track it down, stun it, and pin it to the page with quotation marks.

Again, I’m not saying that there aren’t some pretty good reasons for this impulse. Many aspiring writers consciously strive for prose that echoes the kind of conversational rhythms and structures one hears every day, particularly when they are penning first-person or present-tense narratives.

“I want it to sound real,” they say with engaging earnestness. “My goal is to hold, as ’twere, the mirror up to nature.”

Unfortunately, from Millicent’s perspective, most of these writers don’t realize just how widespread this particular goal is — or that much real-life conversation would be either deadly dull, logically incoherent, or at minimum not literarily interesting transferred directly to the printed page.

Why? Well, for plenty of reasons, but to concentrate upon the one most relevant to us today: because real-life speakers repeat both words and sentence structures to an extent that would make even the most patient reader rip her hair out at the roots in frustration.

And I’m talking arm hair here, people. If you doubt the intensity of this reaction, here’s a little experiment:

(1) Sit in a crowded café for two hours, jotting down the conversations around you verbatim.

No fair picking and choosing only the interesting ones; you’re striving for realistic dialogue, right?

(2) Go home and type up those conversations as scenes, using only the dialogue that you actually overheard.

No cheating: reproduce ALL of it.

(3) Wait a week.

(4) Seat yourself in a comfy chair and read the result in its entirety.

If you can peruse the result without falling into a profound slumber, congratulations! You have an unusually high threshold for boredom; perhaps you have a future as an agency screener. Or maybe you have cultivated an affection for the mundane that far outstrips that of the average reader.

(5) Ask yourself honestly: does the dialogue you overheard have any entertainment value at all when reproduced in its entirety? Or are only selected lines worth preserving — if, indeed, any lines deserve to be passed down to posterity at all?

Even if you are lucky enough to stumble upon an unusually witty group of café denizens, it’s highly unlikely that you would be able to get the result past Millicent, either as dialogue or as narrative. In professional writing, merely sounding real is not enough; a manuscript must also be entertaining enough to hold a reader’s interest.

Yes, Virginia, even if the manuscript in question happens to be literary fiction, if it’s book-length. Most of what goes on in the real world, and nearly everything that’s said, doesn’t rise to the standards of literature.

Not of good literature, anyway. And that’s as it should be, as far as I’m concerned.

There’s more to being a writer than having adequate transcription skills, after all; merely reproducing the real isn’t particularly ambitious, artistically speaking. Think about it: wouldn’t you rather apply your unique worldview and scintillating ability with words to create something better than reality?

In that spirit, let’s revisit that sentence structure beloved of the real-life speaker, X happened and Y happened and see if we can’t improve upon it. Why, here’s an example of it wandering by now.

Ghislaine blanched and placed her lily-white hand upon her swiftly-beating heart. Orlando nodded with satisfaction and strode toward her, grinning. She grabbed a poker from next to the fire and glanced around for an escape. He chortled villainously and continued to move closer.

Did it bug you that time? Each of these sentences is in fact grammatically correct, and this structure reads as though it is merely echoing common spoken English. It’s also pretty much the least interesting way to present the two acts in each sentence: the and is, after all, simply replacing the period that could logically separate each of these actions.

By contrast, take a look at how varying the sentence structure and adding the odd gerund livens things up:

Ghislaine blanched, her lily-white hand clutching her swiftly-beating heart. Orlando strode toward her, grinning. She grabbed a poker from next to the fire and glanced around for an escape. He chortled villainously, moving closer every second.

Easier to read, isn’t it? Admittedly, the prose is still pretty purple — or at least a blushing lilac — but at least the paragraph is no longer jumping up and down, screaming, “My author knows only one way to structure a sentence!”

Most agents, editors, and contest judges would agree with the paragraph’s assessment of its creator, alas. They tend to have a very low tolerance for over-use of this particular sentence structure. Seriously, I’ve seen pens poked through manuscripts at the third instance of this kind of sentence within half a page. Screaming has been known to ensue after the sixteenth use within the same space.

If that seems like an over-reaction, consider this: most professional readers go into the job because they like to read. Adore it. Can’t get enough of lovely prose. Lest we forget, people who work at agencies are individuals with personal preferences, rather than the set of automatons sharing a single brain that many aspiring writers presume them to be. I can guarantee, however, that they all share one characteristic: they love the language and the many ways in which it can be used.

What does that mean in practice, you ask? Millicent screens manuscripts all day at work, pulls a battered paperback out of her bag on the subway home, and reads herself to sleep at night; her boss totes submissions back and forth on that same subway because he’s so devoted to his job that he does half of his new client consideration at home. And no matter how many manuscripts they reject in a given week, both wake up each and every day hoping that today, at last, will bring an amazing manuscript into the agency, one to believe in and shepherd toward other lovers of good literature.

With such an orientation, it’s genuinely frustrating to see a great story poorly presented, or an exciting new voice dimly discernible through a Frankenstein manuscript. Or — and this happens more often than any of us might care to think — when a talented writer was apparently in such a hurry to get a scene down on paper that a series of potentially fascinating actions degenerated into a list that barely hints at the marvelous passage that might have been.

I sense that some of you still don’t believe me. “But Anne,” you cry, “I just love the charge-ahead rhythm all of those ands impart to a passage! If the writing is strong enough, the story gripping enough, surely a literature-lover like Millicent would be able to put her repetition reservations aside?”

I see that it’s time to get ruthless: I’m going to have to show you just how much damage an injudicious application of ands can inflict upon even the best writing. To make the lesson sting as much as possible, let’s resurrect an example I used a week or two ago, the exceptionally beautiful and oft-cited ending of F. Scott Fitzgerald’s THE GREAT GATSBY. To refresh your memory:

And as I sat there brooding on the old, unknown world, I thought of Gatsby’s wonder when he first picked out the green light at the end of Daisy’s dock. He had come a long way to this blue lawn, and his dream must have seemed so close that he could hardly fail to grasp it. He did not know that it was already behind him, somewhere back in that vast obscurity beyond the city, where the dark fields of the republic rolled on under the night.

Gatsby believed in the green light, the orgiastic future that year by year recedes before us. It eluded us then, but that’s no matter — tomorrow we will run faster, stretch out our arms farther… And one fine morning–

So we beat on, boats against the current, borne back ceaselessly into the past.

Even before I finished typing this, I could sense hands shooting up all over the ether. “Aha, Anne! He began two sentences with and! And he used the very X happened and Y happened structure you’ve been complaining about for the last two posts. So you must be wrong about them both, right?”

No, actually — I selected this passage precisely because he does incorporate them; he also uses the passive voice in one sentence. He does it sparingly, selectively.

Look at the horror that might have resulted had he been less variable in his structural choices. (I apologize in advance for this, Scott, but I’m making a vital point here.)

And I sat there brooding on the old, unknown world, and I thought of Gatsby’s wonder when he first picked out the green light at the end of Daisy’s dock. He had come a long way to this blue lawn, and his dream must have seemed so close that he could hardly fail to grasp it. He did not know that it was already behind him, and that it was somewhere back in that vast obscurity beyond the city, and it was where the dark fields of the republic rolled on under the night.

Gatsby believed in the green light, and in the orgiastic future that year by year recedes before us. And it eluded us then, but that’s no matter — tomorrow we will run faster and we will stretch out our arms farther… And one fine morning–

So we beat on, boats against the current, borne back ceaselessly into the past.

The moral: even when the writing is very good indeed, structural repetition can be distracting. (Take that, writers who believe that they’re too talented for their work ever to require revision.)

Where might one start to weed out the ands, you ask? Glance over your pages for sentences in which and appears more than once.

Chances are high that such a sentence will be a run-on, in any case. So you may be sure to spot them in the wild, a multiple-and run-on will probably look something like this:

In avoiding the police, Babette ran down the Metro stairs and out onto the platform and into the nearest train.

This is a classic run-on — too much information crammed into a single sentence, facilitated by those pesky conjunctions. Ask yourself: is there another, more interesting way I could convey all of this information? If not, is all of this information even necessary?

Some writers, of course, elect to include run-on sentences deliberately in their work, for specific effect: to make the narrator sound less literate, for instance, or more childlike, or to emphasize the length of a list of actions the protagonist has to take to achieve a goal. Or sometimes, the point is to increase the comic value of a scene by the speed with which it is described, as in this excerpt from Stella Gibbons’ immortal comedy, COLD COMFORT FARM:

He had told Flora all about his slim, expensive mistress, Lily, who made boring scenes and took up the time and energy which he would much sooner have spent with his wife, but he had to have Lily, because in Beverly Hills, if you did not have a mistress, people thought you were rather queer, and if, on the other hand, you spent all your time with your wife, and were quite firm about it, and said that you liked your wife, and, anyway, why the hell shouldn’t you, the papers came out with repulsive articles headed “Hollywood Czar’s Domestic Bliss,” and you had to supply them with pictures of your wife pouring your morning chocolate and watering the ferns.

So there was no way out of it, Mr. Neck said.

Quite the sentence, eh? (Not the second, silly — the first.) I’m going to part company with pretty much every other editor in the world for a moment and say that I think that a writer can get away with this sort of run-on every once in a while, under three very strict conditions:

(1) IF it serves a very specific narrative purpose that could not be achieved in any other manner (in this example, to convey the impression that Mr. Neck is in the habit of launching into such diatribes on intimate topics with relative strangers at the drop of the proverbial hat),

(2) IF it achieves that purpose entirely successfully (not a foregone conclusion, by any means), and

(3) If the writer chooses to do this at a crucial point in the manuscript, s/he doesn’t use it elsewhere — or at least reserves the repetition of this choice for those few instances where it will have the greatest effect.

Why minimize it elsewhere? Well, as we have seen above, this device tends to create run-on sentences with and…and…and constructions, technically grammatical no-nos. You may be doing it deliberately, but as with any grammatical rule, many writers who do not share your acumen with language include them accidentally.

Let me ask you this: how is a speed-reading Millicent to tell the difference between a literate submitter pushing a grammatical boundary on purpose and some under-read yahoo who simply doesn’t know that run-ons are incorrect?

Usually, by noticing whether the device appears only infrequently, which implies deliberate use, or every few lines, which implies an ingrained writing habit.

I’ve been sensing disgruntled rumblings out there since point #3. “But Anne,” I hear some of you protest, “I read a great deal, and I see published literary fiction authors break this rule all the time. Doesn’t that mean that the language has changed, and people like you who go on and on about the rules of grammar are just fuddy-duddies who will be first up against the wall come the literary revolution?”

Whoa there, disgruntled rumblers — as I believe I may have pointed out before, I invented neither the rules of grammar nor the norms of submission evaluation. If I had, every agency and publishing house would post a clear, well-explained list of standard format expectations on its website, along with explanations of any personal reading preferences and pet peeves its staff might happen to have. Millicent would be a well-paid, under-worked reader who could spend all the time she wanted with any given submission in order to give it a full and thoughtful reading; her boss would be able to afford to take on a difficult-to-market book project every month or so, just because he happens to like the writing, and the government would issue delightful little checks to compensate writers for all of the time they must now spend marketing their own work.

As simple observation will tell you that these matters are not under my personal control, kindly take me off your literary hit lists.

Even in literary fiction, it’s dangerous to include grammatically incorrect sentences in a submission — to someone who hasn’t read more of your work than the first few pages of your manuscript, it’s impossible to tell whether you are breaking the normal rules of grammar in order to create a specific effect, or because you just don’t know the rule. If an agency screener concludes that it’s the latter, she’s going to reject the manuscript, almost invariably.

Then, too, the X happened and Y happened structure is just not considered very literary in the business. So the automatic assumption if it shows up too much is that the material covered by it is to be read for content, rather than beauty of prose.

To quote Millicent’s real-life dialogue: “Next!”

Unless you are getting an extremely valuable effect out of a foray into the ungrammatical, it’s best to save your few opportunities to do so intentionally for when it serves you best. At the very least, make sure that two such sentences NEVER appear back-to-back.

Why? To avoid that passage appearing to Millicent as the work of — horrors! — a habitual runner-on, or even — sacre bleu! — the rushed first draft of a writer who has become bored by what’s going on in the scene.

Neither may be a fair assessment in your case, of course. But when you do find patches of ands in your text, step back and ask yourself honestly: “Do I really NEED to tell the reader this so tersely — or all within a single sentence? Or, indeed, at all?”

“Perhaps,” (you’re still speaking to yourself here, in case you were wondering) “I could find a way that I could make the telling more interesting by adding more detail? I notice by reading back over the relevant paragraphs that my X happened and Y happened sentences tend to be light on telling specifics.”

My, you’re starting to think like an editor, reader. A Frankenstein manuscript just isn’t safe anymore when you’re in the room.

Since your eye is becoming so sophisticated, take another look at paragraphs where ands abound and consider the opposite possibility: are you rushing through the action of the scene too quickly for the reader to enjoy it? Are some of those overloaded sentences cramming four or five genuinely exciting actions together — and don’t some of these actions deserve their own sentences?

Or, to put it a bit more bluntly, is the repeated use of and in fact your manuscript’s way of saying COME BACK AND FLESH THIS OUT LATER?

C’mon, admit it — almost every writer has resorted to this device at the end of a long writing day, haven’t we? Or when we have a necessary-but-dull piece of business that we want to gloss over in a hurry?

You thought you were the only one who did this, didn’t you?

Don’t be so hard on yourself — writers do this all the time. When the point is just to get lines down on a page — or to get a storyline down before the inspiration fades — X happened and Y happened and Z happened is arguably the speediest way to do it. It’s a perfectly acceptable time-saving strategy for a first draft — as long as you remember to go back later and vary the sentence structure. Oh, and to make sure that you’re showing in that passage, not telling.

When we forget to rework these flash-written paragraphs, the results may be a bit grim. Relying heavily on the and construction tends to flatten the highs and lows of a story.

But we all already know that, right? When actions come across as parts of a list, rather than as a sequence in which all the parts are important, the reader tends to gloss over them quickly, under the mistaken impression that these events are being presented in list form because they are necessary to the plot, but none is interesting enough to sustain an entire sentence.

Which, I’m guessing, is not precisely the response you want your sentences to evoke from Millicent, right? Call me psychic — and keep up the good work!

The dreaded Frankenstein manuscript, part IV: the monster always returns, sometimes with a little help from his friends

June 2nd, 2010

frankenstein and friends

Before we delve back into the topic at hand, I’d like to point out to those of you who are not inveterate comment-readers that there has been some amazingly helpful discussion going on in the comments section of the last couple of posts, on writers’ conferences and revision, respectively. (That’s here and here, for those of you reading this on Publisher’s Marketplace.) Once commenters get chatting with one another, the discussion sometimes goes on for days, so it’s worth checking back in — and it’s definitely worth chiming in.

I just mention. And while I’m mentioning, allow me to bring up a revision-related matter inspired by one of those discussions.

All of you out there are already aware that a serious writer should never be without paper and a writing implement, right? You never know when a great idea — or turn of phrase — will hit you, after all, and every author in the world has a personal horror story about the perfect midnight inspiration that evaporated because s/he assumed, wrongly, that s/he would remember it in the morning, even if s/he didn’t write it down.

Trust me, you do not want to be like s/him. Keep a pad of paper and pen by the bed — no matter whose bed you happen to be occupying in the dead of night. (Hey, I’m here to give writing advice, not make moral judgments.)

In fact, a good writer should always assume that the only way to preserve a thought for posterity is to jot it down, NOW, before it disappears into the ether.

What does that time-honored axiom have to do with revision, you ask? It has an important corollary: don’t throw away or delete earlier versions of your manuscript; you may want to use some of that material later on. The same holds true for abandoned writing projects: that book that isn’t gelling today may well in five years.

Archiving is a writer’s friend, in short.

I’m not talking about saving a different version of your writing documents after you change each and every comma, of course. (Although while I’m tossing around helpful rules of thumb, a good writer should hit SAVE after every revised paragraph, and make back-ups frequently, unless s/he just loves trying to reconstitute a multitude of micro-changes from memory after a computer crash.) I’m talking about saving your entire manuscript before you begin revision, making a duplicate of it, and storing that duplicate — clearly labeled as DRAFT (date) — as a separate file.

That way, you can revise, comfortable in the knowledge that if you change your mind later on, you can reconstitute your earlier draft in the twinkling of an eye. Rather than, say, trying to reconstruct it from memory.

This is an especially useful strategy for writers who can’t command long stretches of revision time, instead sneaking in twenty minutes here, an hour there, as their schedule permits. It is far, far easier to recall whether you’ve completed revising Chapter 4 if your hard disk (or desk drawer, for the less technology-minded) contains documents entitled Ch 4 May 2010 and Ch 4 revision than if all you can turn up is Ch 4.

It’s also not a bad idea — and you might want to brace yourselves; this one’s quite a bit of work — to get in the habit of keeping a list of major revisions, the date you made them, and the page upon which they occurred. Not only is this an excellent way to make sure that you don’t inadvertently skip the last 10 pages of Ch 4 while you’re going through the manuscript, changing your protagonist’s boss from Edgar to Elvira; it will save you mountains of time if you subsequently decide to change it back.

“But Anne,” those of you who have been paying close attention point out, and rightly, “in that case, couldn’t I just revert to that file I clearly labeled Novel Edgar version? Wouldn’t that save me even more time?”

Well, it would, provided that in that particular revision, you had changed absolutely nothing but Edgar’s name. But come closer, and I’ll whisper a trade secret: it’s practically unheard-of for a reviser to make ONLY the intended major change. S/he’ll spot typos, for instance; the opening of the second paragraph on page 73 will suddenly seem awkward. If s/he subsequently reverts to the earlier draft, those other changes often get lost — changes that the writer in retrospect will swear that s/he made.

Because, of course, s/he did; they merely don’t show up in the older manuscript. Much head-scratching inevitably ensues.

Some of you still aren’t convinced maintaining a revision list is worth the trouble, though, are you? Okay, here’s an even better reason: if you get into the habit now, you will probably be more comfortable working with an agent or editor.

Why? Well, it’s not all that uncommon for either to request specific revisions on a manuscript, either before or after they have signed the author, or for a manuscript to go through several rounds of requested revisions. (Ideally, with the writer’s hanging on to each version in a separate computer file or hard copy, in case the agent or editor changes his/her mind.) If the revisions are minor, or — and this happens more than one might think — if the writer decides to take some revision suggestions and not others, a swiftly-skimming agent or editor might think, erroneously, that the writer simply ignored the suggestions.

Just think how much debate may be avoided if the writer can instantly whip out a list of the revisions s/he made. Or — and I personally would not dream of submitting requested submissions without this — if s/he simply tucked a cover letter listing the changes made in the box with the revised manuscript.

At minimum, such a list will render it simpler to go back and reverse specific changes, in the not-unheard-of event of the agent or editor suddenly saying, “You know, I like this version much better, but how would you feel about making Elvira male?”

Oh, you think I’m joking, do you? Tell you what: the next time you bump into me at a writers’ conference, remind me to introduce you to three or four authors to whom similar requests have been made. Or, increasingly common in recent years, authors whose editors got laid off from their publishing houses after a round of requested revisions, so the authors abruptly found themselves trying to please a new editor with completely different tastes. Trust me, these authors just LOVE to tell their revision horror stories.

Still not convinced that you should take the time to keep a revision diary? I can think of one other very solid reason to get into the habit: if you discover that you have a Frankenstein manuscript on your hands, your revision list will tell you where you should start looking for inconsistencies in the text.

Admittedly, so will reading your manuscript IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD, but that takes significantly longer, at least to find a place to begin revising. Starting a revision journal and maintaining it conscientiously (hey, how much use can it be to you if you can’t trust it?) can not only help you figure out where to tackle the daunting task of revising a Frankenstein manuscript; it can prove invaluable in fending off revision-related panic (how on earth am I ever going to get through this?) and revision burnout.

For those of you just tuning in, a Frankenstein manuscript is a work that — usually inadvertently — is written (and usually revised) in so many different voices, styles, structures, and even quality of writing that it reads as though a committee had written it. Since I have literally never heard a single speaker at a writing conference address this very common problem — but have so often heard agents, editors, contest judges, writing teachers, and freelance editors complain about it in private — I wanted to alert my readers to it, lest the monster return again.

Because it will, you know. The first rule of horror is that the monster always returns. (Sort of like the mythical s/he in this post, come to think of it.)

In a way, a Frankenstein manuscript is a gift for a busy agent, editor, or judge, because it’s so very easy to reject. While I am generally very much in favor of writers doing everything they can, short of offers to do laundry or slip cash under certain doors in the dead of night, to make their agents’ and editors’ lives easier, trust me, you do not want to be on the donating end of such a gift.

Seriously, from a professional reader’s point of view, it’s no-brainer rejection if ever there was one: clearly, Millicent the agency screener thinks, if the author herself did not catch the Frankensteinish inconsistency of the text, the book needs to go through at least one more major revision.

And believe me, this needs another editing run-through is not something you want Millicent to think while considering whether to pass your submission on to her boss, the agent of your dreams. Remember, in order to reject the manuscript, all she needs to think is, “While it’s an interesting premise,” (or voice, or style, etc.) “the author needs to work on craft, structure, and consistency. We’ll catch this author next time around.”

In other words: “Next!”

Unfortunately, since Millicent usually compresses her expression of this into the standard phraseology of rejection (I’m sorry, but this manuscript does not meet our needs at this time, for instance, or I just don’t think I can place this book successfully in the current market, or the ever-popular I just didn’t fall in love with this story), the writer seldom finds out that she considers it a single revision away from being acceptable. Form-letter rejections are identical when sent to the author of a nearly-perfect manuscript and one where every third word is misspelled, after all.

In fact, agency denizens are often genuinely surprised to hear that aspiring writers with near-miss manuscripts aren’t necessarily aware of how close they are to getting accepted. Why, just last year, I asked my agent about a very talented writer I’d sent his way. He’d rejected her, and since the wording of the rejection had been rather ambiguous (along the lines of while I admire your voice, I just don’t think I can place this book successfully in the current literary market, I gather), I was curious to hear if he would be open to reading her next manuscript, a few months away from completion.

He looked at me blankly. “Next manuscript? She hasn’t dropped the first one, has she?” I assured him she had. “Oh, that’s a shame — it was really interesting. It just needed more work.”

Sound familiar? Or at any rate not surprising?

It shouldn’t be, but aspiring writers tend to overestimate, sometimes radically, the amount of time and energy an agent will be willing to invest in their first books. Think about it: every moment an agent devotes to nursing a new client’s manuscript into a publishable state is a moment that s/he is not spending selling books. Or reading the new works of clients who have already made him money. Or, perhaps closer to the hearts of agent-seekers everywhere, scanning submissions from aspiring writers.

Or having lunch with their current clients, in order to be grilled about what they thought of their friends’ submissions. Networking takes time, too, you know.

My point is, contrary to popular opinion, agencies are very seldom charitable institutions, devoted selflessly to the promotion of great literature. Even agencies that do in fact represent great literature are in the game to make money. In order to do that, they need to sell books.

Which means, in case I’ve been too subtle so far, that they’re looking for manuscripts that they not only could conceivably sell to publishing houses, but sell quickly in the current market. By definition, a manuscript that needs a whole lot of work is not going to be ready to market as soon as one that does not.

Besides, agencies receive too many letter-perfect submissions to devote much time to fixer-uppers. They figure that the fixer-uppers will come back to them eventually, anyway, all cleaned up.

Without their intervention. The average agent’s faith in the tenacity of the talented is unbounded. He honestly does believe that his dream client can figure out what to give him all by herself.

So trust me on this one: you want yours to be the submission that causes Millicent to exclaim, “Oh, this one’s ready to send out to editors right now!”

A Frankenstein manuscript is virtually never going to provoke that last exclamation, because inconsistency of voice, vocabulary, tone, etc. is a pretty sure sign that the writer has not finalized the narrative. Oh, s/he may have revised it until she’s blue in the face, but she hasn’t yet gone through the entire thing and smoothed it out so it reads like a unified story.

Here’s a word to the wise: if you are working on your first novel — or any other writing project — over the course of years, do yourself a favor and check it for stylistic consistency before you submit it to ANY agent, editor, or contest.

If you find that your voice wavers a bit throughout, don’t despair. As I mentioned last time, it’s actually quite rare that writers, even extremely gifted ones, find their specific voices right away; allow for the possibility that yours developed while you were writing the book.

Then embrace a two-part revision goal: find the voice, the style, the structure you like best, then make sure that every sentence in the book reflects it. Which, naturally, is going to be a heck of a lot easier to do if you had the forethought to keep a journal of what you changed where in the manuscript.

Without such a record, it’s quite a bit more difficult to pull off Part I of that tall order by reading your work in screen-sized chunks. In order to make absolutely sure that your book hangs together cohesively, YOU MUST READ IT IN HARD COPY.

In its entirety. Preferably in a few long sessions, and, if you change narrative voice very often, out loud, to ascertain that your various voices remain absolutely distinct throughout.

Although that last piece of advice is unlikely to come as much of a surprise to long-time readers of this blog (or even to those of you who have the attention span to remember as long ago as the opening of this post), I hear some of you grumbling out there. “But Anne,” the disgruntled protest, “I feel like I’ve been working on this book forever. I’ve revised it so often that I could recite huge chunks of it from memory. And yet you’re telling me to reread the whole thing — aloud, yet?”

Yes, I am. Actually, it may actually be more important for inveterate revisers to read their work IN HARD COPY, IN ITS ENTIRETY, and OUT LOUD.

Why, you gasp in horror? Because the more you revise a novel — or any book — the more likely it is to turn into a Frankenstein manuscript. It is an unintended downside of being conscientious about honing your craft.

Again, think about it: over time, you move passages around; you insert new scenes; you add or subtract subplots, characters, dialogue. All of these inevitably affect other parts of the book. Can you really be sure, for instance, that you remembered to remove your protagonist’s sociopathic sister from EVERY place she has ever appeared, even as a shadow on a wall?

And no, in response to what two-thirds of you just thought: merely doing a search-and-replace on the sister’s name is not sufficient, because if a novel is complex and rich, the spirit of individual characters lingers, even when they do not appear on the page. Necessarily, you would need to write the consciousness of the sociopathic sister out of the psyches of every other character in the family.

And that’s just the fall-out from a single change. The vast majority of revision is minor — which does not mean that any given change might not carry resonance throughout the book.

Starting to see why investing the time to list your revisions might conceivably be a time-saver in the long run? Or at least why I have been harping on the necessity of sitting down and reading your manuscript in its entirety, in hard copy, AND getting unbiased readers to look it over before you submit it to an agent, editor, or contest? Yes, it’s the best way to catch grammatical, spelling, and continuity errors — but it is also really the only way to notice where a deleted character or plot point still affects the rest of the book.

While you’re reading your manuscript, do be aware that It is far from uncommon for fledgling writers to incorporate the style, vocabulary, and/or worldview of whatever author they happen to be reading at the moment into their work. It’s sort of like catching an accent when you’re staying in another country: you may not realize that you’re doing it, but others hear and wonder why your accent keeps wandering back and forth between London and Brooklyn.

I’ll admit it: this used to be my personal Frankenstein bête noire. When I was writing the novel my agent is currently marketing, I was reading a whole lot of Noël Coward. An extremely witty writer; I enjoy his work very much. However, he wrote almost exclusively about (a) pre-WWII British people and (b) people who inhabited now-transformed British colonial possessions.

My novel is about the adult lives of children who grew up on an Oregon commune, so obviously, my characters should not talk like Coward’s. (Although it would have been amusing to try: “My dear, your hot tub attire is simply too killing!” “Reginald, I must implore you to desist from taunting the yoga instructor!” “May one inquire whether this tabbouleh is indeed vegan? The most frightful consequences may otherwise ensue.” “While your sincerity is charming on a multiplicity of levels, Felicia, I cannot fail to notice that you have once again neglected your duties in tending to the sauna’s controls.”)

I made a deliberate effort not to incorporate educated British cadences into my dialogue, and in self-editing, deleted any lines of thought that smacked even vaguely of 1920s urbanity. However, being a very experienced editor, I was aware that I would probably miss a few, so not only did I read the entirety of my novel out loud (much to the astonishment of my cats and neighbors), but I also passed it under the eyes of first readers I trust, with the explicit instruction that they should highlight any archaic Briticisms.

And you know what? I had missed three in my on-screen revisions, but caught in my hard-copy read-through — much to the relief, no doubt, of my highlighter-wielding friends.

My point here — other than providing some fascinating footnote material for some graduate student fifty years from now who wants to write her thesis on Noël Coward’s influence upon Gen X American novelists — is that no matter how good you get at self-editing on a page-by-page basis, in order to avoid sending out a Frankenstein manuscript, you simply must take additional steps in screening your work.

Get used to it now: you will never outgrow the need. No writer does.

Partially, it is a focus problem. In the throes of the revision process — especially on a computer screen, which encourages reading in a piecemeal, episodic fashion not conducive to catching overarching patterns — it is terribly easy to lose sight of your book AS A BOOK.

This is where a sharp-eyed writers’ group, a good writing teacher, a freelance editor, or even someone you’ve met at a writers’ conference with whom you can exchange work can be most helpful to you: assisting you in identifying what in the finished book jars with the integrity of the whole. These sources are also great for pointing out continuity errors, such as when the sociopath is named Janet for three chapters in the middle of the book, and Marie-Claire for the rest.

Not only will dependable outside eyes weed out Frankenstein tendencies, but the mere fact of having to defend your authorial choices to them will force you to make all of your deviations from standard narrative conscious, rather than accidental. Lest we forget, such discussions are also terrific practice for wrangling with your future agent and editors.

If you’re going at it alone, my advice comes in four parts.

(1) Once you have read through the whole manuscript, go back and read it again, projecting onto it the style and/or voice you like best. Does it work?

(2a) If the answer is yes, rejoice. Then skip to Step 3.

(2b) If the answer is no, pick another style or voice from the text, and project it through the entire manuscript.

(3) When you find one you like, save the original manuscript as a separate file, so you have the option of changing your mind later, and work through a separate copy, establishing the new style. In some parts, this may require extensive revision; others may need nothing but a few small tweaks.

(4) After you have finished, read the entire thing out loud again, for consistency. Does it work? More importantly, do you like it better than the original draft?

In answer to what half of you just mentally screamed: heck, yes, this is going to take you a lot of time — but few in the publishing industry would prefer to see a half-polished manuscript by a good writer, if the writer could deliver a beautifully consistent manuscript four months hence. (Unless, of course, a contract with a deadline is involved.)

Honestly, it will take you far, far less time, in both the diagnosis and repair stages, if you take your Frankenstein manuscript on a field trip to other readers before you submit it to an agent or editor. If a writing group or class seems too time-consuming, consider hiring a freelance editor; if a freelance editor seems too expensive, join a writing group.

When you are making these calculations, though, do not forget to weigh the value of your time into the equation. If attending a group once a week or paying an editor saves you a year’s worth of solo work, it might well be worth it.

Which brings me to the great question that loyal reader Pam submitted a while back: how does one FIND a freelance editor like me?

Well, Pam, as it happens, I have established a rather extensive set of posts addressing that very question. They may be found collected on the archive list at right, under the startlingly original category title HOW DO I FIND A FREELANCE EDITOR? Those posts will give you a sense of what services an editor provides (not all of us do the same thing), what to expect to pay (which varies depending upon the level of editing), and what questions you might want to ask before you sign anything that looks even remotely like a contract.

For writers in the Pacific Northwest, another great resource is the Northwest Independent Editors’ Guild’s website. For each member editor, there’s a small blurb and contact information. You can search by geographic region, the type of book you want edited, even preferred style manual, or you can post your job for editors to see.

You’re going to want either to go through an organization or get a referral to find a reputable editor, because emotionally, handing your book over to a total stranger for criticism is a difficult thing; you will want to make sure in advance that you can trust the recipient. NWIEG verifies that each member has significant editorial experience — and believe it or not, we actually do argue about punctuation on our members’ forum — so you can feel relatively secure that any editor listed will have the skills and background s/he claims s/he does.

Do take the time to have a conversation or e-mail exchange with any freelance editor before you make a commitment, however. A good personality fit is very important, and it is perfectly legitimate to ask a potential editor whether s/he has ever edited your type of book before. Just as no agent represents every variety of book under the sun, no freelance editor will have experience with every book category. While there are plenty of editors out there who are willing to take pretty much anything (for a price), working with someone who is intimately familiar with the particular demands of your book category in the current market is probably going to be more helpful to you than working with a generalist.

One final word on the subject: if you are thinking about asking a freelance editor to work on a tight deadline, do not wait until the deadline is imminent. Good freelance editors are often booked up months in advance, and if you want a careful, thoughtful, professional read, you need to allow time for the editor to do her job.

Thanks for the good question, Pam — and keep up the good work, everybody!

The mysteriously mysterious strictures of standard format, part XVI: how to format a book proposal, revisited

March 5th, 2010

star magnolia blooms

Our star magnolia has finally come back to life! I can’t even begin to tell you how much the sight cheered me up — even after more than a decade and a half in the Pacific Northwest, my native Californian synapses droop drastically during the long, gray winters here. So hooray for an early spring-blooming tree that goes from dead-looking to beflowered in three days flat.

Speaking of lengthy periods of anticipation, way back in early February, eagle-eyed reader Kim pointed out a fairly extensive omission in my twice-yearly examinations of standard format for manuscripts: although I have been providing illustrations of same for several years now, I’d never shown the innards of a properly-formatted book proposal. In fact, as Kim explained,

Anne — Thank you for this glorious blog. It is a wealth of information. I am putting together a submissions package (requested materials, yea!), which includes a book proposal. After searching through your site, I still can’t find a specific format for the thing. For example, should the chapter summaries be outlined? double-spaced? Should I start a new page for each subheading? Also, my book has several very short chapters (80 in total). Should I group some of them together in the summaries, lest it run too long? Or is it better to give a one sentence description of each? Thanks again.

My first response to this thoughtful set of observations, I must admit, was to say, “No way!” After all, I had done a fairly extensive series entitled HOW TO WRITE A BOOK PROPOSAL (beginning here) as recently as…wait, does that say August of 2005?

As in within a month of when I started this blog? More to the point, since before I sold my second nonfiction book to a publisher? (No, you haven’t missed any big announcements, long-time readers: that one isn’t out yet, either.)

Clearly, I have a bit of catching up to do. Equally clearly, I am deeply indebted to my intrepid readers for telling me when they cannot find answers to their burning questions in the hugely extensive Author! Author! archives.

In the interests of responding to Kim’s quite legitimate concerns, let’s continue the page-level look at a professional book proposal we began yesterday. Rather than assume, as I apparently have for the last four and a half years, that merely saying that book proposals should be in standard manuscript format (with certain minimal exceptions), let’s see what that might look like in action. In fact, since I’ve been going over the constituent parts in order, let’s go ahead recap from the beginning, talking a little about what purpose each portion of it serves.

Here, ladies and gentlemen of the Author! Author! community, are the building blocks of a professional book proposal, illustrated for your pleasure. As you will see, much of it is identical in presentation to a manuscript.

1. The title page
Like any other submission to an agent or editor, a book proposal should have a title page. Why? To make it easier to contact you — or your agent — and buy the book, of course.

proposal title

2. The overview
First-time proposers often shirk on this part, assuming — usually wrongly — that all that’s required to propose a nonfiction book is to provide a 4-6 page synopsis of it. In practice, however, a successful overview serves a wide variety of purposes:

(a) It tells the agent or editor what the proposed book will be about, and why you are the single best person on earth to write about it. (Pretty much everyone gets that first part, but presenting one’s platform credibly is often overlooked in an overview. If an agent or editor makes it to the bottom of page 3 of your proposal without understanding why you are a credible narrator for this topic, your proposal is going to fall flat.)

(b) It presents the central question or problem of the book, explaining why the topic is important and to whom. (Amplifying on the argument in (a), couching it in larger terms and trends. Or, to put it another way: why will the world be a better place if this book is published?)

(c) It demonstrates why this book is needed now, as opposed to any other time in literary history.

(d) It answers the burning question: who is the target audience for this book, anyway? (To reframe the question as Millicent’s boss will: how big is the intended market for this book, and how do we know that they’re ready to buy a book on this subject?)

(e) It explains why this book will appeal to the target audience as no book currently on the market will. (In other words, how are potential readers’ needs not being served by what’s already on the market, and why will your book serve those needs in a better, or at any rate different, manner?)

(f) It shows how your platform will enable you to reach this target audience better than anyone else who might conceivably write this book. (Tying together all of the foregoing, adding your platform, and stirring.)

(g) It makes abundantly clear the fact that you can write. (Because lest we forget, a book proposal is a job application at base: the writer’s primary goal is to get an agent or editor to believe that she is the right person to hire to write the book she’s proposing.)

In the interest of establishing points (a), (b), and (g) right off the bat, I like to open a book proposal with an illustrative anecdote or direct personal appeal that thrusts the reader right smack into the middle of the central problem of the piece, reducing it to an individual human level. Basically, the point here is to answer the question why would a reader care about this? within the first few lines of the proposal, all the while showing off the writer’s best prose.

For a general nonfiction book — particularly one on a subject that Millicent might at first glance assume to be dry — this is a great opportunity for the writer to give a very concrete impression of why a reader might care very deeply about the issue at hand. Often, the pros open such an anecdote with a rhetorical question.

overview NF page 1

The opening anecdote gambit works especially well for a memoir proposal, establishing both the voice and that the memoir’s central figure is an interesting person in an interesting situation. While it’s best to keep the anecdote brief — say, anywhere between a paragraph and a page and a half — it’s crucial to grab Millicent’s attention with vividly-drawn details and surprising turns of event. To revisit our example from yesterday:

overview1

overview2

As we saw in that last example, you can move from the anecdote or opening appeal without fanfare, simply by inserting a section break (in other words, by skipping a line). While many book proposals continue this practice throughout the overview, it’s a good idea to mark its more important sections with subheadings, like so:

subheading in proposal

As you may see, incorporating subheadings, while not strictly speaking necessary, renders it very, very easy for Millicent to find the answers to the basic questions any book proposal must answer. If the text of the proposal can address those questions in a businesslike tone that’s also indicative of the intended voice of the proposed book, so much the better.

Please note, however, that I said businesslike, not in business format: under no circumstances should a book proposal either be single-spaced or present non-indented paragraphs.

This one confuses a lot of first-time proposers, I’ve noticed. “But Anne!” they protest, and not entirely without justification. “A book proposal is a business document, isn’t it? Doesn’t that mean that it should be in business format?”

The short answer is no. The not-so-short answer is: not if you want Millicent to read it. To the fine folks in the publishing industry, a writer who does not indent her paragraphs is presumed illiterate.

Long-time readers, chant it with me now: the publishing industry does not use business format, even in its business letters; always, always, ALWAYS indent your paragraphs.

3. The competitive market analysis
The competitive market analysis is probably the most widely misunderstood portion of the book proposal. What the pros expect to see here is a brief examination of similar books that have come out within the last five years, accompanied by an explanation of how the book being proposed will serve the shared target audience’s needs in a different and/or better manner. Not intended to be an exhaustive list, the competitive market analysis uses the publishing successes of similar books in order to make a case that there is a demonstrable already-existing audience for this book.

But that’s probably not how you’ve heard this section described, is it? Let me take a stab at what most of you have probably heard: it’s a list of 6-12 similar books. Period. The result usually looks like this:

competitive market analysis bad

Makes it pretty plain that the writer thinks all that’s required here is proof that there actually have been other books published on the subject, doesn’t it? Unfortunately, to Millicent’s critical eye, this doesn’t just seem like ignorance of the goal of the competitive market analysis — it appears to be proof positive of the authorial laziness of a writer who hasn’t bothered to learn much about either how books are proposed or the current market for the book he’s proposing.

To be fair, this is the section where first-time proposers are most likely to skimp on the effort. Never a good idea, but a particularly poor tactic here. After all of these years, the average Millicent is awfully darned tired of proposers missing the point of this section — and it’s hard to blame her for being miffed, considering how often first-time proposers assume that it has no point, other than to create busywork. As you may see above, the bare-bones competitive market analysis makes the writer seem as if he’s gone out of his way to demonstrate just how stupid he thinks this particular exercise is.

That’s because he’s missed the point of the exercise. The goal here is not merely to show that other books exist, but that the book being proposed shares salient traits with books that readers are already buying. And because the publishing industry’s conception of the current market is not identical to what is actually on bookstore shelves at the moment, the savvy proposer includes in his competitive market analysis only books that have been released by major houses within the last five years.

That last point made some of you choke on your tea, didn’t it? Don’t you wish someone had mentioned that little tidbit to you before the first time you proposed?

Even when proposers do take the time to research and present the appropriate titles, a handful of other mistakes tend to mark the rookie’s proposal for Millicent. Rather than show you each of them individually, here’s an example that includes several. Take out your magnifying glass and see how many you can catch.

competitive market analysis 2

How did you do?

Let’s take the more straightforward, cosmetic problems first, the ones that would immediately leap out at anyone familiar with standard format. There’s no slug line, for starters: if this page fell out of the proposal — as it might; remember, proposals are unbound — Millicent would have no idea to which of the 17 proposals currently on her desk it belonged. It does contain a page number, but an unprofessionally-presented one, lingering at the bottom of the page with, heaven help us, dashes on either side.

Then, too, one of the titles is underlined, rather than italicized, demonstrating formatting inconsistency, and not all of the numbers under 100 are written out in full. Not to mention the fact that it’s single-spaced!

All of this is just going to look tacky to Millie, right?

Okay, what else? Obviously, this version is still presented as a list, albeit one that includes some actual analysis of the works in question; it should be in narrative form. Also, it includes the ISBN numbers, which to many Millicent implies — outrageously! — a writerly expectation that she’s going to take the time to look up the sales records on all of these books.

I can tell you now: it’s not gonna happen. If a particular book was a runaway bestseller, the analysis should have mentioned that salient fact.

There’s one other, subtler problem with this example — did you catch it?

I wouldn’t be astonished if you hadn’t; many a pro falls into this particular trap. Let’s take a peek at this same set of information, presented as it should be, to see if the problem jumps out at you by contrast.

competitive market analysis3

Any guesses? How about the fact that the last example’s criticism is much, much gentler than the one before it?

Much too frequently, those new to proposing books will assume, wrongly, that their job in the competitive market analysis is to make the case that every other book currently available has no redeeming features, as a means of making their own book concepts look better by contrast. Strategically, this is almost always a mistake. Anybody out there have any ideas why?

If it occurred to you that perhaps, just perhaps, the editors, or even the agents, who handled the books mentioned might conceivably end up reading this book proposal, give yourself three gold stars. It’s likely, isn’t it? After all, agents and editors both tend to specialize; do you honestly want the guy who edited the book you trashed to know that you thought it was terrible?

Let me answer that one for you: no, you do not. Nor do you want to insult that author’s agent. Trust me on this one.

No need to go overboard and imply that a book you hated was the best thing you’ve ever read, of course — the point here is to show how your book will be different and better, so you will need some basis for comparison. Just don’t go overboard and use phrases like terrible, awful, or an unforgivable waste of good paper, okay?

I had hoped to get a little farther in the proposal today — at least farther than we got yesterday — but as I’m already running long, I’m going to sign off for the day. But since you’re all doing so well, here’s one final pop quiz before I go: what lingering problem remains in this last version, something that might give even an interested Millicent pause in approving this proposal?

If you immediately leapt to your feet, shouting, “I know! I know! Most of these books came out more than five years ago, and of those, The Gluten-Free Gourmet is the only one that might be well enough known to justify including otherwise,” give yourself seven gold stars for the day.

Heck, take the rest of the day off; I am. Keep up the good work!

The mysteriously mysterious strictures of standard format, part V: let’s start from the top — of the submission stack, that is

February 16th, 2010

sagrada familia construction

Has everyone recovered from the last few posts’ worth of inoculation with professional formatting know-how? Yes, that was indeed a whole lot of information to absorb at once, now that you mention it. It may have left a bit of a sore place, but much better a one-time quick sting than engendering years of rejection without knowing why, I always say. Once you’ve gotten exposed to the correct way to format a book manuscript, chances are that you’ll be immune to formatting problems in the future.

Why, yes, I have run that metaphor right into the ground. How kind of you to notice.

There’s a reason I’m hammering on it so hard, however: one of the great fringe benefits of inoculation is that, as unpleasant as it may have been at the sticking-point, so to speak, the stuck usually doesn’t have to think all that much about smallpox or whooping cough for quite a long time afterward.

So too with standard format for book manuscripts — once a writer gets used to how a professional submission is supposed to look, everything else is going to look wacky. As I have been threatening begging you to believe promising you repeatedly every few minutes while running through the standard format strictures, once you get used to how a professional manuscript is put together, any other formatting is going to feel downright uncomfortable.

And to prove it to you, I’m going to spend the rest of this series let you see precisely HOW different standard format and non-standard format appears to the pros. In the spirit of that old chestnut, SHOW, DON’T TELL, I shall be sliding in front of your astonished eyes pages that follows the rules right next to ones that don’t.

That way, you’ll learn to tell which is which when I don’t happen to be standing next to you, whispering in your ear. I find that writers tend to work better with minimal nearby murmurings.

But before I launch into it, the usual caveats: what I’m about to show you is for BOOKS and BOOK PROPOSALS only, folks. At the risk of repeating myself (and repeating myself and repeating myself), I’ve been talking for the last few posts only about how books and book proposals should be formatted, not about short stories, screenplays, poetry, magazine and newspaper articles, or anything else.

If you’re looking for formatting tips for any of the latter, run, don’t walk, to consult with those knowledgeable souls who deal with that kind of writing on a day-to-day basis. By the same token, it would be a trifle silly to look to those who deal exclusively with other types of formatting for guidance on constructing a book manuscript, wouldn’t it?

Yes, I’ve mentioned this before, and recently. I shall no doubt mention it again, because I’m constantly meeting aspiring writers who believe, mistakenly, that writing is writing, and thus all of it should be formatted identically. That’s just not the case. Book manuscripts should be formatted one way, short stories (to use the most commonly-encountered other set of rules) another.

Please recognize that not everything that falls under the general rubric writing should be formatted identically. So if your favorite source — other than yours truly, of course — tells you to do something diametrically opposed to what I’m showing you here, may I suggest double-checking that the other source is indeed talking about book manuscripts and not, say, submissions to a magazine that accepts short stories?

I hate to burst anyone’s bubble, but contrary to popular belief, submission standards differ by type of publication. Yet surprisingly often, those giving practical to aspiring writers will conflate the format for, say, short stories, one with that for book manuscripts, resulting in a first page that will look incorrect to either. (Although, generally speaking, such guidelines tend to stick closer to the short story format than to the book.)

So if you have encountered conflicting bit of advice on the internet — and if you’ve done even the most minimal search on the subject, I’m sure you have — consider the source. And if that source does not make a distinction between book and short story format, be wary.

Everyone clear on that? Good, because I wouldn’t want any of you to be submitting short stories to magazines using the format we’ve been talking about here.

Caveat #2: check submission guidelines before you submit. I’ve been presenting standard format here, but if the agent of your dreams (or the agent with whom you are currently signed, if they don’t happen to be the same person) has expressed a strong preference for his clients formatting in a manner opposed to what you see here, for heaven’s sake, run with that.

But only for submission to that particular agent. Long-time readers, chant it with me now: not every piece of formatting advice writers hear at conferences or online refers to a hard-and-fast rule. Sometimes, an expressed preference is merely personal.

Which is to say: major deviations from standard format are genuinely uncommon — among manuscripts that agents are currently submitting to editors at major US publishing houses, at least — but let’s face it, you’re not going to get anywhere telling an established agent that no one else’s clients are using 18-point Copperplate Gothic Bold if he happens to have an unnatural affection for it. Part of working with an agent entails trusting that he knows more about marketing books than you do. If he doesn’t, you wouldn’t want to be working with him, right?

I must have misheard all of the query-weary submitters out there. The answer you meant to give is a resounding yes.

And before my last statement sends anyone out there into that time-honored writerly I’ve just signed with an agency but what if I chose the wrong one? panic, remember this: if you’ve done your homework before you signed, and thus are certain that he has a solid recent track record selling books in your category, you have every reason to have faith in your representative.

Or so I keep telling myself when I can’t sleep at night. Hey, handing one’s hopes and dreams to someone else to market is hard.

Please study the examples to follow very, very carefully if you are planning to submit book-length work to a North American agent or editor anytime soon: writers often overlook odd formatting as a possible reason that an otherwise well-written manuscript might have been rejected.

Oh, not all by itself, generally speaking, unless the violation was truly egregious by industry standards, something along the lines of submitting unnumbered pages or not indenting paragraphs, for instance, the kind of faux pas that might actually cause Millicent to cast the entire submission aside unread. But in a garden-variety well-written manuscript that combines non-standard format with even just a couple of the common agents’ pet peeves — a cliché on page 1, for instance, or several misspellings in the first paragraph — the result is generally fatal.

Certainly, other rejection reasons get a lot more airplay, particularly at writers’ conferences. If you want to take a long, hard look at some of the better-discussed reasons, I would urge you to gird your loins and plunge into the REJECTION ON PAGE ONE category at right. (Not for the faint of heart: I went over list of instant-response rejection reasons given by a group of agents going over a stack of actual submissions at a conference, one by painful one.)

Yet surprisingly little conference time seems to be devoted to deviations from standard format for manuscripts. Why shouldn’t conference speakers take thirty seconds of their speaking gigs to pointing out, for instance, that the ways in which a professional manuscript does not resemble a published book — ways that are unfortunately quite obvious to an agent, editor, contest judge, etc., from practically the moment their eyes light upon a submission?

Why is it so very apparent, you ask? Because much of the time, submitting writers will work overtime to make it apparent.

Seriously, many aspiring writers clearly go out of their way to format their submissions to resemble published books, in the mistaken belief that this will make their work seem more professional. As we’ve already discussed in this series, the opposite is generally true — and often, it’s apparent in a professional reader’s first glance at the first page of a submission.

If the implications of that last assertion made you dizzy — if, for instance, you found yourself picturing our old pal Millicent the agency screener pulling a submitted manuscript out of its envelope, casting a critical eye over the first page, hooting, and stuffing the whole thing into the handy SASE along with a photocopied rejection letter — try placing your head between your knees and breathing slowly.

Go ahead. I’ll wait until you recover.

And then follow up with a hard truth that may get those of you new to the game hyperventilating again: the VAST majority of submissions are rejected not only on page 1, but within the first few lines of page 1. Heck, a harried Millicent will derive a negative impression of a manuscript even prior to page 1.

Keep taking those nice, deep breaths. That dizziness will pass shortly.

Ah, some of you have found your breaths again, haven’t you? “Oh, come on, Anne,” I hear some hard-boiled submission veterans scoff, “she makes up her mind that this isn’t a submission to take seriously before to page 1? How is that even possible?”

Well, the most common trigger is the absence of any title page whatsoever. Many submitters, for reasons best known to themselves, omit the title page altogether — often, I suspect, because they are unaware that a professional book-length manuscript always has a title page.

Why? Long-time readers (or even those who have been paying attention over the last several posts), pull out your hymnals and sing along with me now: a properly-formatted title page tells an agent precisely how to contact the brilliant author who wrote it — and tells an editor precisely how to contact the agent who represents her.

Was that gargantuan gasp a signal that those of you who have title page-free submissions circulating at the moment are just a teeny bit worried? If so, relax: forgetting to include a title page almost certainly won’t prevent Millicent from reading your submission at all. She tends to read even the most bizarrely-formatted submissions for at least a line or two (although often no more than that). But that initial impression of an author’s lack of professionalism — or, to call it by a kinder name, of having a lot to learn about how the publishing industry works — does often translate into a rather jaundiced reading eye for what comes next.

Why? Well, let’s take a peek through her reading glasses, shall we? The first thing Millicent sees when she opens the average requested materials package is something like this:

If you’re having trouble reading the fine print, try double-clicking on the image.

Have it in focus now? Good. Our Millie might also encounter a first page like this:

Or, heaven help us, like this:

So tell me: why might Millicent take one look at these and conclude that the respective submitters of these three first pages could use a good class on manuscript formatting — and thus would be time-consuming clients for her boss to sign?

I see all of you long-term blog readers out there with your hands in the air, jumping up and down, eager to tell everyone what’s wrong with this as a first page of text — and you’re absolutely right, of course. We’re going to be talking about precisely those points in the days to come.

For now, however, I want you to concentrate upon how this example has failed as both a title page and a first page of text: by not including the information that Millicent would expect to see on either.

What makes me so sure she would find this discovery disappointing, at best? Because what she (or her boss agent, or an editor, or a contest judge) would have expected to see on top of that pile of paper was this:

good title

This is a standard manuscript title page for the same book — rather different, isn’t it? Visibly different, in fact, from several paces away, even if Millicent isn’t wearing her reading glasses.

Again, submitting the earlier examples rather than that last would not necessarily be instantly and automatically fatal to a manuscript’s chances, of course. Most of the time, Millicent will go ahead and plunge into that first paragraph of text anyway.

However, human nature and her blistering reading schedule being what they are (for those of you new to this screener’s always-rushed ways, she has a stack of manuscripts up to her chin to screen — and that’s at the end of a long day of screening queries; manuscript submission is in addition to that), if she has already decided that a submission is flawed, just how charitable an eye do you think she is likely to cast upon that typo in line 13?

To use her favorite word: next!

To be fair to Millicent, while it may well be uncharitable of her to leap to the conclusion that Faux Pas’ or Ridiculous’ manuscripts are likely to be unpolished because they did not include a proper title page, agencies do have a vested interest in signing writers who present themselves professionally. For one thing, they’re cheaper to represent, in practical terms: the agent doesn’t have to spend as much time working with them, getting their manuscripts ready to submit to editors.

Let’s face it, no agent in his right mind would send out a manuscript that didn’t include a standard title page. It serves a number of important — nay, vital — marketing functions.

To understand why, let’s take another look at the professional version. So you don’t have to keep scrolling up and down the page, here it is again:

good title

Did you take a nice, long look? Good. While we’re at it, let’s also take a gander at a proper title page for a book with a subtitle):

Those formats firmly in your mind? Excellent. Now for a pop quiz: how precisely do Rightly and Collie’s first sheets of paper promote their respective books than Faux Pas or Ridiculous’ first pages?

Well, right off the bat, a good title page tells a prospective agent or editor what kind of book it is, as well as its approximate length. (If you do not know how to estimate the number of words in a manuscript, or why you should use an estimate rather than relying upon your word processor’s count, please see the WORD COUNT category at right.) Both of these are pieces of information that will tell Millicent instantly whether the submission in her hand would meet the requirements of the editors to whom her agency tends to sell.

Oh, yes, that’s important in a submission, whether to an agency or a publishing house. Really, really important.

Why? Well, think about it: if Millicent’s boss had decided not to represent Action/Adventure anymore, or if editors at the major houses had started saying that they were only interested in seeing Action/Adventure books longer than 90,000 words, Rightly Stepped would be out of luck.

But then, being a savvy submitter, ol’ Rightly would also want his work to be represented by an agent who just adores very long Action/Adventure novels — and regularly goes to lunch with scads and scads of editors who feel precisely the same way, right?

As I may have mentioned seven or eight hundred times before (in this post, it feels like), the standard title page also tells Millicent precisely how to contact the author to offer representation — and that’s a very, very good thing for everyone concerned. If I’ve said it once, I’ve said it a thousand times: it’s ALWAYS in an aspiring writer’s interest to make it easy for an agent to help her.

I might be wrong, of course, but I suspect that not forcing Millicent to forage through the mountain of paper on her desk to find a misplaced cover letter with your phone number on it might be a good start toward being easily helpable.

By contrast, Faux Pas’ first page doesn’t really do anything but announce the title of the book and leap right into the story. That’s one underachieving piece of paper, isn’t it?

Starting to get the hang of how a title page is supposed to look? Don’t worry, if not — I’ll give you a little more title-spotting practice next time, when, I assure you, I have a good deal more to say on the subject. Keep up the good work!

The mysteriously mysterious strictures of standard format, part IV: drawing some lines in the sand

February 13th, 2010

seagull in the sand

I’m so sorry, everyone — my website experienced a wee meltdown late Thursday night. Some hidden toggle evidently got switched, and ever since, apparently, it has been impossible to post a comment on my last post. Rather unfriendly, wasn’t it, since I’d specifically asked all of you to comment with questions?

Rest assured, any reluctance to hear from you rested firmly on the technology side, not the human one. So please, feel free to comment away.

This would be an especially good time to bring up any long-smoldering concerns about formatting, actually, since I’m going to be devoting next week’s posts to showing you how standard format for manuscripts looks on the printed page. Some of my best examples were derived from readers’ questions; this time around, in fact, in response to a recent reader’s request, I’m going to be adding an entire post on how to format a book proposal.

So if there’s a principle we’ve discussed within the last few days that you’d like to see in action, please, don’t be shy.

Today, I’m going to be wrapping up my theoretical discussion of standard format. In the interest of having all of the rules listed in a single post, let’s recap what we’ve already covered.

(1) All manuscripts should be printed or typed in black ink and double-spaced, with one-inch margins around all edges of the page, on 20-lb or better white paper.

(2) All manuscripts should be printed on ONE side of the page and unbound in any way.

(3) The text should be left-justified, NOT block-justified. By definition, manuscripts should NOT resemble published books in this respect.

(4) The preferred typefaces are 12-point Times, Times New Roman, Courier, or Courier New — unless you’re writing screenplays, in which case you may only use Courier. For book manuscripts, pick one (and ONLY one) and use it consistently throughout your entire submission packet.

(5) The ENTIRE manuscript should be in the same font and size. Industry standard is 12-point.

(6) Do NOT use boldface anywhere in the manuscript BUT on the title page — and not even there, necessarily.

(7) EVERY page in the manuscript should be numbered EXCEPT the title page.

(8) Each page of the manuscript (other than the title page) should have a standard slug line in the header. The page number should appear in the slug line, not anywhere else on the page.

(9) The first page of each chapter should begin a third of the way down the page, with the chapter title appearing on the FIRST line of the page, NOT on the line immediately above where the text begins.

(10) Contact information for the author belongs on the title page, NOT on page 1.

(11) Every submission should include a title page, even partial manuscripts.

(12) The beginning of EVERY paragraph of text should be indented .5 inch. No exceptions, ever.

(13) Don’t skip an extra line between paragraphs, except to indicate a section break.

(14) NOTHING in a manuscript should be underlined. Titles of songs and publications, as well as words in foreign languages and those you wish to emphasize, should be italicized.

All of those make sense, I hope, at least provisionally? Excellent. Moving on…

(15) All numbers under 100 should be written out in full: twenty-five, not 25. But numbers over 100 should be written as numbers: 1,243, not one thousand, two hundred and forty-three.

I’m surprised how often otherwise industry-savvy aspiring writers are unaware of this particular rule, but the instinct to correct it in a submission is universal in professional readers. Translation: NOT doing it will not help you win friends and influence people at agencies and publishing houses.

Like pointing out foreign-language words with special formatting, this formatting rule was originally for the benefit of the manual typesetters. When numbers are entered as numbers, a single slip of a finger can result in an error, whereas when numbers are written out, the error has to be in the inputer’s mind.

There are only two exceptions to this rule: dates and, of course, page numbers. Thus, a properly-formatted manuscript dealing with events on November 11 would look like this on the page:

ABBOTT/THE GREAT VOYAGE/82

On November 11, 1492, fifty-three scholars divided into eighteen parties in preparation for sailing to Antarctica. It took 157 rowboats ten trips apiece to load all of their books, papers, and personal effects onboard.

And not like this:

ABBOTT/THE GREAT VOYAGE/Eighty-two

On November eleventh, fourteen hundred and ninety-two, fifty-three scholars divided into eighteen parties in preparation for sailing to Antarctica. It took a hundred and fifty-seven rowboats ten trips apiece to load all of their books, papers, and personal effects onboard.

Do I see some hands waving in the air? “But Anne,” inveterate readers of newspapers protest, “I’m accustomed to seeing numbers like 11, 53, 18, and 10 written as numerals in print. Does that mean that when I read, say, a magazine article with numbers under 100 depicted this way, that some industrious editor manually changed all of those numbers after the manuscript was submitted?”

No, it doesn’t — although I must say, the mental picture of that poor, unfortunate soul assigned to spot and make such a nit-picky change is an intriguing one. What you have here is yet another difference between book manuscript format and, well, every other kind of formatting out there: in journalism, they write out only numbers under 10.

Unfortunately, many a writing teacher out there believes that the over-10 rule should be applied to all forms of writing, anywhere, anytime. Yes, this is true for newspaper articles, where space is at a premium, but in a book manuscript, it is WRONG, WRONG, WRONG.

Did I mention it was wrong? And that my aged eyes have actually seen contest entries knocked out of finalist consideration over this particular issue? More than once? And within the year?

AP style differs from standard format in several important respects, not the least being that in standard format (as in other formal presentations in the English language), the first letter of the first word after a colon should NOT be capitalized, since technically, it’s not the beginning of a new sentence. I don’t know who introduced the convention of post-colon capitalization, but believe me, I’m not the only one who read the submissions of aspiring book writers for a living that’s mentally consigned that language subversive to a pit of hell that would make even Dante avert his eyes in horror.

That’s the way we nit-pickers roll. We like our formatting and grammatical boundaries firm.

Heck, amongst professional readers, my feelings on the subject are downright mild. I’ve been in more than one contest judging conference where tables were actually banged and modern societies deplored. Trust me, you don’t want your entry to be the one that engenders this reaction.

So let’s all chant it together, shall we? The formatting and grammatical choices you see in newspapers will not necessarily work in manuscripts or literary contest entries.

Everyone clear on that? Good, because — are you sitting down, lovers of newspapers? — embracing journalistic conventions like the post-colon capital and writing out only numbers under ten will just look like mistakes to Millicent and her ilk on the submission page.

And no, there is no court of appeal for such decisions; proper format, like beauty, is very much in the eye of the beholder. So if you were planning to cry out, “But that’s the way USA TODAY does it!” save your breath.

Unfortunately, although my aforementioned heart aches for those of you who intended to protest, “But how on earth is an aspiring writer to KNOW that the standards are different?” this is a cry that is going to fall on deaf ears as well. Which annoys me, frankly. The sad fact is, submitters rejected for purely technical reasons are almost never aware of it. With few exceptions, the rejecters will not even take the time to scrawl, “Take a formatting class!” or “Next time, spell-check!” on the returned manuscript. If a writer is truly talented, they figure, she’ll mend her ways and try again.

And that, in case any of you had been wondering, is why I revisit the topic of standard format so darned often. How can the talented mend their ways if they don’t know how — or even if — their ways are broken?

(16) Dashes should be doubled — rather than using an emdash — with a space at either end. Hyphens are single and are not given extra spaces at either end, as in self-congratulatory.

Yes, yes, I know: you’ve probably heard that this rule is obsolete, too, gone the way of underlining. The usual argument for its demise: books no longer preserve these spaces, for reasons of printing economy, so many writing teachers tell their students just to go ahead and eliminate them. An AP-trained teacher will tell you to use the longer emdash, as will the Chicago Manual of Style.

In this, however, they are wrong, at least as far as manuscripts are concerned. (You’re starting to get used to that, right?)

Standard format is invariable upon this point: a doubled dash with a space on either end is correct; anything else is not. And yes, it is indeed a common enough pet peeve that the pros will complain to one another about how often submitters get it wrong.

They also whine about how often they see manuscripts where this rule is applied inconsistently: two-thirds of the dashes doubled, perhaps, sometimes with a space at either end and sometimes not, with the odd emdash and single dash dotting the text as well. It may seem like a minor, easily-fixable phenomenon from the writer’s side of the submission envelope, but believe me, inconsistency drives people trained to spot minor errors nuts.

Your word-processing program probably changes a double dash to an emdash automatically, but CHANGE IT BACK. If only as a time-saver: any agent would make you do this before agreeing to submit your manuscript to an editor, so you might as well get into this salutary habit as soon as possible.

(17) Adhere to the standard rules of punctuation and grammar, not what it being done on the moment in newspapers, magazines, books, or on the Internet — including the rule calling for TWO spaces after every period and colon.

In other words, do as Strunk & White say, not what others do. Assume that Millicent graduated with honors from the best undergraduate English department in the country, taught by the grumpiest, meanest, least tolerant stickler for grammar that ever snarled at a student unfortunate enough to have made a typo, and you’ll be fine.

Imagining half the adults around me in my formative years who on the slightest hint of grammatical impropriety even in spoken English will work, too.

The primary deviation I’ve been seeing in recent years is leaving only one space, rather than the standard two, after a period. Yes, printed books often do this, to save paper (the fewer the spaces on a page, the more words can be crammed onto it, right?). A number of writing-advice websites, I notice, and even some writing teachers have been telling people that this is the wave of the future — and that adhering to the two-space norm makes a manuscript look obsolete.

At the risk of sounding like the harsh grammar-mongers of my youth, poppycock. Although some agents and editors do now request eliminating the second space at the submission stage, the doubled space is still the norm. Agents, very good ones, routinely submit manuscripts with doubled spaces to editors, also very good ones, all the time. Successfully.

So when in doubt, adhere to the rules of English. Unless, of course, you happen to be submitting to one of those people who specifically asks for single spaces, in which case, you’d be silly not to bow to their expressed preferences. (Sensing a pattern here?)

Fortunately, for aspiring writers everywhere, those agents who do harbor a strong preference for the single space tend not to keep mum about it. If they actually do tell their Millicents to regard a second space as a sign of creeping obsolescence, chances are very, very good that they’ll mention that fact on their websites.

Double-check before you submit. If the agent of your dreams has not specified, double-space.

Why should that be the default option, since proponents of eliminating the second space tend to be so very vocal? Those who cling to the older tradition are, if anything, more vehement.

Why, you ask? Editing experience, usually. Preserving that extra space after each sentence in a manuscript makes for greater ease of reading, and thus editing. As anyone who has ever edited a long piece of writing can tell you, the white space on the page is where the comments — grammatical changes, pointing out flow problems, asking, “Does the brother really need to die here?” — go.

Less white space, less room to comment. It really is that simple.

Oh, and it drives the grammar-hounds nuts to hear that time-honored standards are being jettisoned in the name of progress. “What sane human being,” they ask through gritted teeth, “seriously believes that replacing tonight with tonite, or all right with alright constitutes progress? Dropping the necessary letters and spaces doesn’t even save significant page space!”

Those are some pretty vitriol-stained lines in the sand, aren’t they?

Let’s just say that until everyone in the industry makes the transition editing in soft copy — which is, as I have pointed out many times in this forum, both harder and less efficient than scanning a printed page — the two-space rule is highly unlikely to change universally. Just ask a new agent immediately after the first time he’s submitted to an old-school senior editor: if he lets his clients deviate from the norms, he’s likely to be lectured for fifteen minutes on the rules of the English language.

I sense that some of you are starting to wring your hands and rend your garments in frustration. “I just can’t win here! Most want it one way, a few another. I’m so confused about what’s required that I keep switching back and forth between two spaces and one while I’m typing.”

I hate to be the one to break it to you, but inconsistent formatting is likely to annoy both sides of the aisle. Whichever choice you embrace, be consistent about it throughout your manuscript; don’t kid yourself that an experienced professional reader isn’t going to notice if you sometimes use one format, sometimes the other.

He will. So will a veteran contest judge. Pick a convention and stick with it.

But don’t fret over it too much. This honestly isn’t as burning a debate amongst agents and editors as many aspiring writers seem to think. Both ways have advocates, and frankly, there are plenty of agents out there who report that they just don’t care.

As always: check before you submit. If the agent’s website, contest listing, and/or Twitter page doesn’t mention individual preferences, assume s/he’s going to be submitting to old-school editors and retain the second space.

And be open to the possibility — brace yourselves; you’re not going to like this — that you may need to submit your manuscript formatted one way for a single agent on your list, and another for the other nineteen.

I told you that you weren’t going to like it.

(18) Turn off the widow/orphan control; it gives pages into an uneven number of lines.

That one’s pretty self-explanatory, isn’t it? Think of it as my Valentine’s Day present to you.

What, too practical? You would have preferred something made out of lace or chocolate?

There you have it: the rules. Practice them until they are imbedded into your very bones, my friends: literally every page of text you submit to an agent, editor, or literary contest (yes, including the query letter and synopsis) for the rest of your professional life should be in standard format.

Okay, so maybe that’s not the most romantic view of the future imaginable, but we’re all about practicality here at Author! Author! That, and drawing some much-needed lines in the sand.

Happy Valentine’s and Presidents’ Days, everybody. Keep up the good work!

The getting-a-book-published basics, part XVII: the fine art of figuring out what you want, or, planning for life inside the chocolate factory

February 5th, 2010

Willy-Wonka-in-Chocolate-Factory

We have so much time and so little to see. Wait a minute! Strike that…reverse it! Thank you.

Has this series on how manuscripts move from great idea to publishing contract left your collective heads spinning, campers? It wouldn’t be surprising — as we’ve seen over the past few weeks, the prevailing notion of how, and even why, books get published is frequently at odds with what first-time authors actually experience. I constantly meet aspiring writers who walk in expecting to land an agent with their first query, their agents to generate a bidding war for their books within days of having signed them, their unchanged manuscripts bound and available for sale at Barnes & Noble a month after that, and their smiling visages filling the screen next to Oprah a week later.

It’s the writer’s version of that magical moment in Charlie and the Chocolate Factory when our downtrodden little hero realizes that he — yes, HE — is one of the lucky few who will get to see first-hand how Willie Wonka makes his marvelous candy. Suddenly, all of Charlie’s troubles are over, and a magical world opens up to him.

As those of you who read the book may recall, it wasn’t that simple for Charlie. It isn’t for a writer who lands an agent, either.

Believing otherwise while trying to get published will just leave an aspiring writer feeling astonished, bruised, and undervalued. And hurt feelings aren’t the only danger here: if a writer insists upon clinging to the amazingly pervasive twin fantasies that (a) agents and editors are workers in a non-profit industry solely devoted to the discovery and revelation of literary talent, and (b) therefore the only possible reason a manuscript might meet resistance is low writing quality, he often ends up concluding, wrongly, that it’s not worth his while to keep trying.

Many a marvelous manuscript has been lost to the world as a result. That should sadden all of us who love good writing.

What should a talented newcomer expect instead? Well, for starters, a great deal of homework, to ferret out which agents have the best track records for selling her kind of book and learn how to present her work professionally; a fairly high percentage of rejections on the way to acceptance; an agent who demands changes to the manuscript or book proposal before submitting it to editors; months of submission to editors; further revisions after a publishing house acquires the book, and an expectation that she will have to do a good deal of the legwork to market her own book after it comes out.

In other words, a long, hard road. And when you get inside the chocolate factory, it isn’t all that magical; it’s just a business, albeit a glamorous one.

Accepting that, and learning not to stress too much over the vast majority of the process that’s completely outside a writer’s control, is crucial to writerly happiness. The stress-control method I recommend may not be as immediately appealing as some of the ostensibly sure-fire quick query fixes out there, but it has been road-tested: find out what the pros expect and learn how to present your writing in that way.

I know, I know: I may be fighting a losing battle here, urging creative people to be practical. For many, many writers — published and aspiring both — concentrating on the creation of beautiful prose to the exclusion of dealing with mundane practicalities is not only a way of life; it’s a point of pride.

Case in point: last April, I was sharing a delightfully steamy bowl of Thai coconut soup with an exceptionally talented author of literary fiction (who shall remain nameless for the nonce, but rest assured, I’ll let you know when his next novel comes out) when the waitress informed us that we had just spent many hours discussing things writerly, and the kitchen would like to close. At the end of a roughly ten-minute discussion of the locations of places that might conceivably be willing to serve us coffee at that hour, the author sighed and said, “Well, maybe I should just go home and start my taxes.”

Since it was by then 10:30 pm on the night before said taxes were due, I naturally assumed that he was joking. Judging from his reaction to my hearty guffaw, though, he hadn’t meant it as a joke: he honestly had not begun to think about his imminently-due return.

I would be tempted to think of this reluctance to plan for the hard realities of life as merely part of his substantial and complicated personal charm, but the fact that most of the working artists of my acquaintance seem to indulge in this particular form of procrastination leads me to suspect that it may be endemic to our breed of creative dreamers.

Let’s face it: as a group, we tend to defer serious thought on the business side of being an artist until we actually find ourselves in the situation, don’t we? As we’ve discussed throughout this series, many, if not most, aspiring writers long for publication with a major house, but don’t take the time to learn what that would actually mean in practical terms, let alone prepare for it.

For example, several years ago, I had the great pleasure of teaching a class on how to craft attention-grabbing queries to a room stuffed to the gills with intelligent, well-read writers. These folks had really done their homework, and most of them had novels, memoirs, and nonfiction proposals very close to being ready to be sent out the door.

As widely diverse as their writing projects were, I was struck, as I always am, by the great similarity of their descriptions of their dream agents. Everyone, without exception, wanted a well-established agent at a well-known agency to fall in love with the book in question, particularly with the writing, and represent it with intelligence and verve.

“That’s great,” I said, when the last student had expressed this hope. “What else do you want from your agent?”

The room fell silent, as if I’d just said something tremendously rude. And no wonder: like most aspiring writers, my students wanted desperately to believe that once Willie Wonka had cracked the gate for them, all of their dreams would come true.

I am used to this; it always happens at this point in my classes. “What about an agent with experience in selling your type of book?” I suggested. “An agent who has built up the connections to be able to get your book or book proposal under the right eyes right away?”

Well, yes, the students conceded, that would be nice. As we discussed why that might be a plus, however, I could tell that they were uncomfortable with the prospect of adding something this specific to their wish lists — an interesting reluctance, considering that as we saw earlier in this series, an agent who does not have those connections is going to have a significantly harder time selling a writer’s manuscript than one that does.

So I persisted: “What about an agent who is hungry? Would you be happy to be represented by someone with a hundred clients, so the success of your book will be only a small proportion of her year’s income, or would you prefer to be one of twenty, where each sale counts more to the agent?”

This one was difficult even to get the students to talk about in theory, let alone express a personal preference; again, these are bright, talented, well-read people, yet their body language made it obvious that the very idea of setting anything but the most minimal expectations for representation scared them a little. It was unfamiliar territory, and in a sense, by even asking them to think about it, I had broken one of the most sacred of the writers’ conference taboos: implying the possibility that not every agent who likes an author’s work is necessarily a good fit for it.

This truth is so important to a writer’s happiness in working with an agent that I’m just going to go ahead and restate it as a rule: a writer needs not just any agent to represent her work; she needs the right agent.

Given that most aspiring writers give up before they’ve given their manuscripts a sufficient chance to succeed, I’m going to round out this series by talking about how they can falter after they do succeed, at least at clearing the first major hurdle on the path to publication. Today, we’re going to discuss the often astonishingly disorienting moment when a writer receives an offer of representation.

Yes, yes, I know: we’ve already talked about this. I’m revisiting it because in this decision, above all others, it’s vital for a writer to be practical, rather than romantic.

Because, really, do you know much more about what goes on in that agency than what Charlie knew about how Willie Wonka made his chocolate? Most of the time, all a writer offered representation really knows is that the agent in question sells books to publishers for a living.

Pardon me for asking, but are there Oompah-Loompahs involved?

Seriously, process is important to consider. As we discussed earlier in this series, how an agent chooses to handle a manuscript can have almost as strong an impact upon its market prospects as whether he chooses to handle it in the first place. It’s not all that uncommon for good writers to end up feeling that their careers are being stymied by agents who, while not actually bad at their jobs, at least do not apparently share the same goals for the book in question. Anyone who has ever attended a writing conference has probably met at least one writer who gave her soul to an agent for a year or two, only to find herself dropped when the book did not sell right away.

For a writer who has yet to find representation — and if you are one of these, don’t be hard on yourself; there are plenty of brilliant writers out there who are unrepresented or between agents — it may be hard to feel sympathy for a writer in this situation. After a long, hard spell of querying and/or submission, ANY agent willing to represent a book can start to look pretty good. So when the aspiring hear such complaints, they may be tempted to conclude that if the complainer’s book did not sell, or if the agent stopped sending it out, or if the agent never sent it out at all, it was because the manuscript itself had some irredeemable fault.

Sound familiar? They should: if you’ve ever queried or submitted, you’ve probably heard one or more of them ringing in your head throughout countless hours of self-doubt. They’re the same set of justifications aspiring writers often level at themselves when their queries or submissions don’t immediately get picked up.

Whether the writer thinks these things of herself or others think it of her, these unwarranted critiques stem from the same source — those twin fantasies I mentioned above, the myths about how publishing is supposed to work. And why shouldn’t we think that of one another? Most of the writing manuals and pretty much all of the classes and conferences teach us to believe that the blame must lie with either the book or the writer.

There is a perfectly good reason that this is the case: what the manuals and experts are selling, generally speaking, are ways in which the writer can alter the book, the pitch, the query letter, even her own work habits, in order to make the book more marketable. Many, many self-styled experts make quite good livings in this manner.

And more power to the ones who are gifted at it, I say: when aspiring writers improve the aspects of the road to publication that actually lie within their control, while learning not to obsess about the myriad aspects of querying, submission, marketing, and publication that are utterly outside the author’s ability to affect them, the process becomes not only easier, but substantially less frightening. Like using language correctly and effectively, promoting one’s writing utilizes a set of learned skills.

I regularly teach this type of class myself (for both writers’ organizations and small writers’ groups, should any of you be interested), regarding it as a way to arm writers with the tools that will help them succeed in a genuinely difficult endeavor: getting their work noticed by people who can bring it to publication. After all, it would make little sense to teach Ten Tips on Being a Better Agent or Sharpen Your Eye for Talent: Make Yourself a Better Editor to groups of aspiring writers. The fact remains, though, that even the best-prepared author of the best-written book is hugely dependent upon the skills, tastes, and connections of her agent and ultimately, her editor.

The power that agents wield has gone up astronomically within our lifetimes, as we saw earlier in this series. The reason for this easy to explain — the consolidation of the major publishing houses, abetted by fears about the recent contraction of the economy and the perceived threat of electronic publication — but hard for a gifted writer trying to break into the biz to accept. Agents and editors at small publishing houses (who sometimes also prefer to work with agented writers, but often make exceptions) have become the arbiters of what does and doesn’t get published in the United States. The editors at the major houses see only a hand-picked minority of the writing actually being produced.

This should all sound familiar to you by now, right? Since you are already aware of the importance of having an agent, I shall not continue to harp upon this point, except to say: since the author now does not participate in the selling process, it is more vital than ever to find an agent who will represent your work well.

Whenever I point this out to my classes, however, my students do not like this conclusion at all. “If an agent loves my work,” one of them will inevitably ask, “won’t he automatically represent it well?”

The short answer is a resounding NO, but the long version requires a two-part answer. First, a certain percentage of the people working in any field will be still learning how to do it, and in the publishing industry, where success is so heavily based upon connections and luck, the agent who likes your book best (or, as usually happens, the one who likes your book FIRST) may not necessarily be the one with the right connections.

Thus, that story writers so often hear at conferences: the agent falls in love with a book, signs the author pronto, sends the book out to an editor or two — then sits helpless after the first few contacts reject it.

Since it is traditional for a book to be submitted to only one editor at each imprint, having your work sent out by an agent with the wrong contacts may actually endanger its chances of being seen by the right editor. Especially if the agent has a track record of giving up after just a handful of submissions.

What may an aspiring writer learn from this? As with querying, until a manuscript has been circulated for a while, no one can really say for sure how marketable it actually is.

The second answer to the question is less well-recognized amongst writers. Now, it is the norm for good agents to ask for significant revisions on a book or a book proposal before sending it out to editors. Effectively, this means that the agent you choose — and who chooses you — is your first editor.

Which means — chant it with me now, campers – it is absolutely vital to sign with an agent whose taste and integrity you trust.

I want to get the word out there about the edited-by-the-agent phenomenon, because I have found that most unagented writers are quite unaware of it (or were before we discussed it in this series). Not all agents require up-front revisions, but a significant minority amongst those who work with previously unpublished writers do. I spent the first two and a half months of my memoir’s representation contract revising and re-revising my book proposal, at her behest; one of the best novelists I know spent a YEAR AND A HALF in agent-required revisions before her agent so much as photocopied it.

Other agents prefer to suggest only minor tweaking before sending out the first round of submissions, then, once they have garnered significant editorial feedback, ask the author to revise the book in accordance with the changes editors said they would like to see. (Be warned in advance: if three editors saw it, in all probability two of them will ask for mutually contradictory changes. A good agent can help you figure out which advice is worth taking.) Here again, many first-time authors are astonished to find themselves, a year or two after signing with a terrific agent, still in the throes of revising an as-yet unsold book.

Naturally, I explain all of this to my classes. By this point, my students are usually sitting speechless, aghast and disappointed. As much as I would like to reassure each and every one of them that their work would sell well and immediately, the fact is, a quick sale of an unrevised work to a major publishing house has become quite rare.

As I MAY have intimated once or twice earlier in this series, I think it is quite unfair to aspiring writers everywhere that the prevailing wisdom so often says otherwise. Yes, from the agents’ and editors’ points of view, publishing is a fast-moving business, but from the authors’, it sometimes seems as if it barely runs on electricity.

I feel a trifle disingenuous saying this, because actually, my first book was one of the few exceptions: from winning a major nonfiction award at a conference to signing with my agent to book sale was only eight months, positively lightning speed. To put this in perspective, though, my book was only being circulated to editors for the last two of those months. The period between when I signed the agency contract through when the book was first sent out to editors was entirely devoted to tweaking my book proposal my agent’s behest.

Let that sink in for a moment: that revision time was unusually rapid, with my getting pages back to her significantly prior to the deadlines we had agreed upon.

This realization, as you may well imagine, made my students groan, as it would many writers. We all like to think that once the inspiration fairy has bonked us on the head often enough to get us to churn out a complete manuscript, that’s that. Since attracting an agent’s interest is so very arduous, the vast majority of unagented writers tend to idealize just how much of a relief it will be to sign that contract. (Again, I know I’m reviewing material we’ve covered already in this series, but since this is the last post, I’m entitled to a spot of review.)

“Phew!” these writers tend to think. “I’m working my fingers to the elbow now, but once I sign with an agent, my period of hard work will be over. I can just hand my finished book (or book proposal) to my agent, and wait for her to sell it. And because she will adore my writing, that will happen in a matter of weeks.”

With such expectations, it’s no wonder that so many writers give little thought to the personality of their dream agent: they are not expecting to have much interaction with this paragon. The agent, in this fantasy, is just a one-time broker.

Now that you know from having slogged faithfully through this series that working with an agent is quite a bit more complicated — and lengthier — than that, I ask you the question I put to my students: what do you want your agent to do for you other than to sell your book?

Ponder that for a moment, please. It honestly couldn’t be more important to your long-term happiness as a writer.

Remember a few posts ago, when I mentioned that too many aspiring writers take the time to learn a little about their soon-to-be agent before gasping a grateful “YES!” to that long-awaited offer of representation from someone who may or may not be the agent of their dreams? The best antidote to an uninformed decision, I suggested, is to ask the offerer a few questions: will you be working with the agent directly, for instance, or an assistant? (If the latter, it is definitely worth your while to have a conversation with the assistant before you decide, too.) Will the agent want revisions to what you submitted, and if so, would she be open to setting aside some serious time to discuss them? What exactly does the agent LIKE about your book, your ideas, your writing style? If you are not a person who likes hand-holding, is the agent willing to give you your space to work?

Again, this should all be sounding familiar, right? So why am I bringing up this discussion yet again?

For practical reasons, I assure you. While the answers are important to figuring out how the agent will expect you to work with her, the ensuing discussion actually serves an even more important secondary purpose: it gives you are foretaste of what it will be like in the weeks and months after you sign, when your new agent is ruling your writing life.

Strange to think of your future agent that way, isn’t it? It’s a pragmatic view of working with an agent, rather than a romantic one.

How might a savvy writer go about being pragmatic in this conversation? Well, by asking practical questions. It behooves you, for instance, to make very sure that this person is someone with whom you would be willing to be in frequent e-mail contact; is this a person you would be comfortable picking up the phone to call if you run into problems with your editor? If you’re the type of person who is driven crazy by uncertainty, for whom no news is definitely not good news, you will want to know whether the agent prefers to issue periodic updates on the status of books being circulated, or whether you should feel free to ask whenever the wait starts to seem long. Knowing in advance how frequent contact has to be before the agent starts to feel hounded can save a writer a heck of a lot of chagrin down the line.

Ask about her taste in literature, to get some indication if this is a person you can trust to give you writing feedback. (You should ask the same question, incidentally, of ANYONE you ask for feedback, from your best friend to a freelance editor. If you do not like the same kinds of writing, chances are lower that the feedback will be truly useful to you.) Find out whether the agent likes to give extensive, line-specific feedback, general feedback, or no feedback at all on a manuscript. If you are the kind of writer who hesitates to change so much as a comma without double-checking with someone else, you’ll probably be happier with a heavier commenter.

If, on the other hand, you tend to fly into an ungovernable rage at the slightest suggestion that your work is less than perfect…well, you’re probably going to want to see a doctor about your blood pressure before you sign either an agency or publication contract; the professional writer’s life tends to be stuffed to the gills with agents, editors, marketing specialists, etc., suggesting forcefully that changes really ought to be made to a manuscript. But if you already know that you would prefer to keep editorial input minimal, a more hands-off agent may be a better choice for you.

You should also ask for a current list of clients — listings on agency websites are not always up-to-date — and for a few days to rush to the bookstore and see what those writers’ books are like. (Don’t even CONSIDER skipping this step; skimming over the first chapter of several of an agent’s clients’ books can tell you a great deal about both her literary tastes and how heavy-handed an editor she is.) You would even be well within your rights to ask if the agent to pass your phone number along to another client who writes similar books, so you can chat about what it is like to work with this particular agent.

That’s not to say, of course, that what makes another author happy will necessary work for you. Just as all of our manuscripts are different, so are each of our needs and desires for this peculiarly intimate relationship. It is, however, more information for you to consider as you walk into representation with your eyes wide open.

So I ask you again: what do you want from your agent, other than to sell your books? How do you want to work together? Or, if you’re being honest about it, has your only criterion been that the agent in question would say yes to you?

Bears a bit of thought, I think.

Especially for those of you who are hoping to be career writers, rather than simply the authors of a single, well-respected book. While the common fantasy of being swept off one’s feet by someone spouting fabulous promises of fame, fortune, and a spot on Oprah’s book club list is all very nice, being aware of the realities of how books actually get published, what role your agent will play in that process, and how you would like your work to be handled will enable you to come up with realistic expectations that will help preserve you from the awful fate that often dogs aspiring writers who suddenly find themselves with agent: having gotten precisely what you thought you wanted, yet still feeling disappointed because what you got was not a fairy tale.

Down-to-earth expectations can, perversely, render it easier to achieve magnificent outcomes — and not just for you. If you choose well, aligning yourself with an agent who both has the connections to sell your work, expectations for it that similar to yours, and communication preferences compatible with your own, you’re probably going to end up being a better client. By approaching finding an agent deliberately, cautiously, and with an understanding of your own goals and working style, rather than blindly rushing into a contract with anyone who is interested in representing you, you are much, much likelier to feel supported throughout the publication process — and end up with the results you want.

So investing some thought in figuring out just what it is you do want is writerly time well spent.

If all of this sounds like dating, well, it is: writer-agent relationships often outlast the average marriage. You don’t want to wake up in a year and find yourself in a long-term relationship with an agent who no longer makes you feel your work is special, do you?

Why am I bringing this up at the very end of a dense series on publishing realities, you ask? So you may lift your eyes from the long, hard road to publication and ponder not only the ultimate goal of seeing your book in print, but the professional marketer — which is, after all, what an agent is, right? — you hope will help you get it there.

Congratulations on making it all the way through this long, serious series; I hope it will prove helpful to you. May each and every one of your books end up in the chocolate factory best suited to it.

Next week, I shall get even more practical, delving into the often-misunderstood nitty-gritty of how professional writers present their work. As always, keep up the good work!

The getting-a-book-published basics, part XVI: wait, but I heard…

February 4th, 2010

imshocked

Sorry about the several-day silence, campers. Apparently, there are two strains of flu going around this winter; both were kind enough to stop by my house. I’m going to keep it short today, so I can get right back to such intellectually stimulating endeavors as forcing liquids and lying helplessly under a cat.

I didn’t want to leave you hanging so close to the end of this long series on how books do — and don’t — currently get published in the US market. It’s been quite a journey, hasn’t it? We debunked a few common myths about getting published (most notably, the one about good writing always finding an agent or publisher relatively quickly), approaching major publishing houses (if the houses you have in mind are located within the United States, you need an agent to do it for you), how agents handle queries and submissions from aspiring writers, and finally, what happens to a manuscript after an agent picks it up.

Did you find all that empowering, or just depressing? The former, I hope: once a writer can recognize that the formal hurdles she’s expected to jump to land an agent and/or find a publisher for her manuscript are just that, formal hurdles designed to discourage writers who haven’t done their homework, rather than a series of referenda on how talented she is, she can plan accordingly.

How so? Well, if a query, submission, or book proposal does not follow the rules, it tends not to matter how good the writing in the manuscript is. Contrary to popular opinion amongst aspiring writers, professionalism is almost as important as talent, at least in the initial approach.

Or, to put it less delicately, not taking the time to learn the ropes only seems as if it would speed up the trip from completed manuscript to publication. In reality, just leaping into querying or submission unprepared usually lengthens that trip.

Yes, yes, I know: those of you who have been querying or submitting for a nice, long while are shocked, shocked, to hear that the learning curve for those new to the trying-to-get-published game can be pretty steep. But remember, this honestly was news to every currently-published writer at some point.

Hey, it’s complicated stuff.

Thus this series. I habitually devote a great deal of blog space to showing aspiring writers a few short cuts, but once a year, I like to place that advice within a larger context. And frankly, every year, I take a lot of flak from the pros for doing it. Seriously.

Why, you ask? Well, every pro has a slightly different reason, but the one I (and others devoted to helping aspiring writers over the technical hurdles) hear the most tends to run a little something like this: blogs like yours have made it harder to tell the good manuscripts from the rest. Back before it was so easy for writers to find out what to do, far more queries were instantly rejectable; before you started yammering about standard format, most submissions could be dismissed at a glance.

I take this as a compliment — because why, really, should a writer brand-new to the game know how these things are done? Given how complex, counter-intuitive, and let’s face it, contrary to the prevailing societal notions of how books get published the realities are, it’s just a bit puzzling that folks in the publishing industry just expect serious aspiring writers to pick up the basics on their own. It’s not as though rejections typically include admonitions to learn how to write a professional query letter, for instance, or come right out and say, “Look, we read only the first paragraph of your submission because it was not double-spaced, contained three typos and a cliché in the opening sentence, and was printed on off-white paper instead of bright white. That’s no reflection on your writing style — but if you want to have a better shot next time, learn a little something about what we expect to see.”

What do rejected writers see instead? We’re sorry, but this manuscript does not fit our needs at this time. Or I just didn’t fall in love with this story.

“But what does that mean?” aspiring writers constantly ask me in despair. “I know that this agent is telling me something about how I can improve my query/submission, but I can’t figure out what!”

Actually, the agent probably isn’t: most rejections are form-letter boilerplate, and thus not personalized at all. The whole point of a form rejection is to minimize the time Millicent the agency screener has to devote to a query or submission her agency isn’t going to pick up, right? So unless a rejecter gives a specific reason, it’s just a waste of an aspiring writer’s energy to try to read anything into prepackaged phrases that are equally likely to be applied to a poorly-written query that Millie never even considered and a professional-sounding one that just didn’t read as though her boss agent would be interested in the story.

Except to consider the possibility that Millicent is implicitly saying, look, I can’t take your work seriously until you learn the ropes.

Notice how often the word serious has cropped up in the last few paragraphs? There’s a reason for that: in the publishing world, a serious writer is by definition someone who not only has talent and good ideas for books, but has taken the time to learn how to present her work professionally.

That made some of you roll your eyes, didn’t it?

I’m not too surprised. Throughout this series, I’ve been sensing a strange combination of discomfort, disbelief, and outright outrage floating around in that part of the cosmic ether where I choose to imagine my far-flung readership resides. Oh, the discontented have been too nice to kick up much of a protest over my account of these rather grim realities, but since the commenter-to-non-commenting-reader ratio on any blog is quite top-heavy, I’ve gotten good at sensing unspoken confusion. If I had to guess the single sentiment that has been muttered most often by readers of this series, it would be this:

“Hey — that’s not what I heard!”

Hands up, everyone who has thought some permutation of this sentiment, either earlier in this series or when getting the skinny from some ostensibly authoritative source like me. In a way, I applaud this reaction — since there’s such a lot of advice out there for writers, you should be thinking critically about all of the marketing and writing advice you hear. If I haven’t mentioned recently, it’s not a good idea to take any self-described publishing expert as gospel, even if that expert happens to be yours truly.

That can be an awfully tall order; as most of you are probably already aware, there are a LOT of conflicting prescriptions for writing success floating around. Including, incidentally, the information writers pick up at literary conferences. On the conference dais and even during pitch sessions, aspiring writers sometimes hear radically mixed messages.

Don’t believe me? Okay, see if any of these scenarios sound at all familiar:

* A writer preparing to attend a conference diligently wades through both the standard agents’ guides and the websites of the agents scheduled to attend the conference. Once she hears those agents speak at the conference, she finds head spinning at how different her dream agent’s speech about what she wanted to represent right now was from her stated preferences in the guide or on her website.

* After waxing poetic behind a podium about how much he loves literature in general and his favorite genre in particular, an agent or editor brushes off those aspiring writers brave enough to take him at his word and approach him to pitch, giving cold responses ranging from “I don’t handle that sort of book” (spoken in a tone that implied that you should already have known that, whether or not he specified during his speech) to “Gee, that sounds interesting, but my client roster is totally full at the moment” (so why come to a conference to solicit more?)

* The agents at a particular conference say that they are eager to find new clients, yet none of them actually end up signing anyone who pitches to them there. (A more common occurrence than most of us who teach at conferences tend to admit.)

* An agent’s (or editor’s) warm face-to-face response to a writer’s conference pitch is very much at odds with her rather tepid and slow communications during the submission process. “But she loved my idea at the conference!” the writer will protest, tears in her eyes, wondering what she has done wrong. (The probable answer: nothing. The fact is, sometimes a nice conversation at a conference is just a nice conversation at a conference.)

Why am I bringing up these mixed messages here, toward the end of this series on the basic trajectory of publication, other than to validate some writers’ well-justified confusion?

Well, remember how I mentioned that the long, long road to publication tends to be quite a bit easier for a writer who has realistic expectations than one who does not? Expecting to hear at least partially conflicting advice from the pros will at least relieve a writer of the substantial stress of suspecting that there’s a secret handshake required to break into print, a trick that may be learned by following every single piece of advice one hears to the letter.

Trust me, that way lies madness. Do your homework, figure out what you’re going to do, and do it. Listen to new input, certainly, but use your acquired knowledge of how the industry does and doesn’t work to weigh how likely any fresh piece of advice is to help you.

I’m also bringing it up to encourage all of you to use caution in evaluating whether to pay to attend writers’ shindigs in the upcoming spring and summer conference seasons. Many conferences promote their conferences by implying, if not outright stating, that they’re flying in agents and editors who will sign attendees on the spot.

However, that’s seldom the case: many agents pick up only one or two clients a year out of ALL of the conferences they attend. And that’s in a year when the economy isn’t bottomed out and the publishing industry isn’t trying to figure out the whole e-book phenomenon.

I tremble to mention this, but there is even an ilk who goes to conferences simply to try to raise authorial awareness of market standards, with no intention of signing any authors. They attend simply to educate, as if their names on a conference brochure didn’t at least imply otherwise. Then there are the ones who attend conferences just so they can visit their girlfriends in cities far from New York, or who just want a tax-deductible vacation in the San Juans, and couldn’t be less interested in the writers’ conference whose dais they will be gracing.

Those last few are beyond the scope of my discussion here, but I’m sure the karmic record-keepers frown upon them from afar.

The good news is that doing your homework about any conference you are considering attending can help you avoid wasting your time pitching to people who aren’t interested in helping you get your work published. For some tips on figuring out how to maximize your chances of ending up at a conference where you will be able to pitch to — or at least hear useful, up-to-the-minute advice from — agents who are genuinely looking to represent books like yours, please see the posts under the CONFERENCE SELECTION category on the list at right.

Nor are mixed messages limited to conferences — there’s plenty of confusing information out there, posing as authoritative behind-the-scenes skinny. See if this one rings a bell:

An agency states categorically in one of the standard agency guides and/or on its website that it is looking for new authors in a wide array of genres, a list that apparently doesn’t change from year to year? Yet when a writer queries with a book in one of the listed categories, he is crushed by a form letter huffily announcing that the agency NEVER represents that kind of work.

I have personal experience with this one, I’m sorry to report. I once made the mistake of signing with an agent (who shall remain nameless, because I’m nicer than she) who listed herself as representing everything from literary fiction to how-to books, but who in fact concentrated almost exclusively on romance novels and self-help books, two huge markets. I did not learn until the end of our rather tumultuous association that she had signed me not because she admired the novel she was ostensibly pushing for me, but because I had a Ph.D.: she hoped, she told me belatedly, that I would become frustrated at the delays of the literary market and write a self-help book instead.

I know; I was pretty flabbergasted, too.

Why would an agent advertise that he is looking for book categories she does not intend to represent? Well, for the same reason that some agents and most editors go to conferences in the first place: just in case the next bestseller is lurking behind the next anxious authorial face or submission envelope.

No fooling: an agent may well represent cookbooks almost exclusively, but if the next DA VINCI CODE falls into his lap, he probably won’t turn it down. He may well reject 99.98% of the submissions in a particular genre (and actually state in his form rejections that he doesn’t represent the genre at all, as an easy out), but in his heart of hearts, he’s hoping lighting will strike.

A broad advertiser is always a gambler, at some level.

And yes, now that you mention it, that vagueness is very, very annoying for the writers who believed his blurb in a conference guide or website. (For some tips on how to decipher these, please see the HOW TO READ AN AGENCY LISTING category on the list at right.)

The fact is, not everything in this process is what it appears to be at first glance. Had I mentioned yet that those who do their homework tend to have an easier time?

The problem is, the very difficulty of the endeavor discourages many aspiring writers from approaching publishing as a business with ropes to learn. Fearful, they become downright superstitious: because the process can seem mean or even arbitrary to those who are new to it, it can be very tempting to cling to every new piece of information one hears.

I’m not going to lie to you: giving advice to would-be authors is big business these days. Just because a writer pays anywhere from fifty to several hundred dollars to attend a conference or intensive seminar doesn’t necessarily mean that what he will hear there is a single coherent explanation of what to do in order to get his book published.

Don’t expect it. Good seminars and conferences can be extremely informative — as long as you keep your critical faculties active at all times, because you are most assuredly going to be receiving some conflicting information.

Or at least information that might sound contradictory to a writer unfamiliar with the process. Allow me to explain.

The fine folks on the business side of publishing and those of us on the creative side of the business often speak rather different languages. If you’ve learned anything throughout this series, I hope that it was that necessarily, a writer thinks about her writing quite differently than an agent or editor does, and for the best possible reasons: for the writer, it’s self-expression; for the agent or editor, it’s a commodity to be sold.

The result: rampant communication problems between the two sides.

I wish I could refer you to a reliable, comprehensive translation guide between writer-speak and industry-speak, but frankly, I don’t know of one. Like other norms of publishing, a professional writer just sort of picks ‘em up by osmosis.

However, over the years I have gathered an accepted array of truisms that agents and editors tend to spout at eager authors they meet at conferences, in agents’ guides, and on their websites. Although aspiring writers often decide in retrospect that these statements were, at best, inaccurate and/or misleading, these are not lies so much as polite exit lines from conversations, statements of belief, and as often as not, sincere attempts to make struggling aspiring writers feel better about facing the genuinely daunting task of finding representation.

Yet from the writer’s point of view, they might as well be real whoppers.

So here’s my top ten list of confusing statements agents and editors tend to make at conferences — and, increasingly, in form-letter rejections. Because I love you people, I have also included a translation for each in writer-speak, as well as a prescription for reacting to it.

Do keep this guide by you the next time you receive a rejection letter or go to a conference, so you can keep score — and your sanity.

10. “There just isn’t a market for this kind of book right now.”
Translation: I don’t want to represent/buy it, for reasons that may well have something to do with what is selling at the moment, but may also relate to my not having the connections to sell this particular kind of book at this juncture.

Prescription: don’t waste both your time and his by approaching him with books in categories he hasn’t sold recently; move on.

9. “The market’s never been better for writers.”
Translation: I have a very strong preference for representing previously published authors. Since it is now possible for any aspiring writer to self-publish a blog or write for a website, I don’t think there’s any excuse for a really talented writer not to have a relatively full writing resume. (Note: this attitude is almost never seen in those who have ever written anything themselves.)

Prescription: approach someone who says this only after you have a few solid writing credentials gracing your query letter.

8. “I could have sold this 10/20/2 years ago, but now…”
Translation: You’re a good writer (or your pitch was good), but I’m looking for something that more closely resembles the most recent bestseller. I’m not even vaguely interested in anything else right now. Actually, I am pretty miffed at you authors for not paying closer attention to the bestseller lists, because, frankly, you’re wasting my time.

OR:

You’re a good writer, but I started being an agent/editor a long time ago, back when it was easier to sell books. Your work may have a political slant that has gone out of fashion, or it is too long, or it shares some other trait with a book I truly loved that I struggled to sell for a year to no avail. I don’t want to get my heart broken again, so I really wish you would write something else. Have you checked the bestseller list lately?

OR:

The literary market is changing rapidly right now, and so are my connections. So while I may have a respectable track record in selling books just like yours, I’m not certain that I can do it now.

Prescription: assume this one isn’t taking on new clients right now and move on.

7. “We gave your work careful consideration.”
Translation: like most submissions, we probably invested less than a minute in reading it — and by we, I really mean an underpaid intern who was looking for predetermined grabbers on the first page or in the query letter. Please do not revise and resubmit, because we’re really, really busy.

OR:

If I had actually taken the time to read it, I might have had some constructive comments to make, but I simply haven’t the time. In my heart of hearts, I do feel rather guilty for not having done so; that is why I am making this defensive statement in my form-letter reply.

OR:

Your manuscript made it past the screening eyes of three Millicents, and I stuck within it for the first 20 pages before I got distracted. But I just don’t think that I can sell this right now.

Prescription: no means no, no matter how it is phrased. Unless the rejection includes some feedback overtly applicable to your book, assume that this is a form letter and move on.

6. “The length of the manuscript doesn’t matter, if the writing quality is high.”
Translation: I don’t want to be the one to tell you this, but a first novel shouldn’t be more than 400 pages for literary or mainstream fiction, 250-350 for anything else. (Anne here, breaking in mid-translation: for the benefit of those of you who just turned pale, you’ll find an explanation under the BOOK LENGTH category at right. Also, these page counts assume standard manuscript format — and if you don’t know what that is, please see the HOW TO FORMAT A MANUSCRIPT category.)

OR:

Frankly, I think you should have taken the time to check how long works in your genre are. However, if you’re a spectacularly talented writer, I would like a peek at your work, because maybe I could work with you to bring it under accepted limits.

OR:

I think the current length standards are really stupid, and I don’t want to give them more credibility by stating them here.

Prescription: walk into a well-stocked bookstore and flip though ten or twelve recently-published books similar to yours. (Avoid those that have been out more than three years, or it won’t be a helpful sample.) How many pages are these books, on average?

Then consider your manuscript: is it longer, bearing in mind that page count shrinks by about 2/3rds between manuscript and printed page? Much longer? If so, is there anything you could do to bring it more in line with the standards of your book category?

If not, should you really be mentioning the word count in your query letter, when a too-high count may lead to instant rejection? Contrary to popular belief, the word count is not a required element in a query letter. (See? It really does pay to do your homework.)

5. “We are interested in all high-quality work, regardless of genre.”
Translation: We actually represent only specific genres, but we are afraid that we will miss out on the next bestseller.

OR:

We are an immense agency, and you really need to figure out who on our staff represents your genre. If I am feeling generous when you pitch to me, I will tell you who that is. I may also pass your query along to the right agent within my agency.

OR:

We are a brand-new agency. We don’t have strong contacts yet, so we’re not sure what we can sell. Please, please send us books.

Prescription: do a little checking, to find out what book categories this agency actually does represent. If they don’t have a track record of selling books like yours, you’ll probably have better luck approaching those that do.

4. “I am looking for work with strong characters/a strong plot.”
Translation: I am looking for books easy to make into movies.

(I wish I had an alternate translation to offer for that one, but frankly, I’ve never heard this statement used any other way at a conference. Sorry about that. Agents looking for literarily strong plots are usually more specific about what they’re seeking.)

Prescription: if your book is filmic, go for it!

3. “We are always eager to find new talent.”
Translation: we are looking for the next bestseller, not necessarily for someone who can write well. (Yes, I know; this one is genuinely counterintuitive.)

OR:

We honestly are looking for new writers, but that does not mean that we’re going to be willing to represent work that we don’t think we can sell in the current market. Please send us only genuinely marketable work.

Prescription: again, time spent in your local bookstore can only help you. Find out what kind of stories are selling in your book category these days. If your manuscript does not overtly resemble them, is there a way you could regear your query letter to make your book’s appeal to the readers currently buying books in your category more obvious?

2. “We are looking for fresh new approaches.”
Translation: This is a definitional issue. If the book concept is a spin on something already popular or on a well-worn topic, it is fresh; if it is completely original, or does not appeal to NYC or LA states of mind, it is weird.

Yes, really. For an intensive examination of the prevailing logic, please see the FRESHNESS IN MANUSCRIPTS category at right.

OR:

We are looking for young writers, and think older ones are out of touch.

Prescription: here, too, you’re going to need to do some homework to find out who the speaker represents/publishes. If he actually does habitually seek out exciting new voices, that will soon be apparent.

Remember, though: contrary to popular opinion, merely being a previously unpublished writer does not necessarily equal being a fresh new voice.

1. “True quality/talent will always find a home.”
Translation: But not necessarily with my agency.

OR:

Because I love good writing, I really want to believe that the market is not discouraging talented writers, but I fear it is. Maybe if I say this often enough, the great unknown writer in the audience will take heart and keep plowing through those rejections until she succeeds.

Prescription: this pro is telling you to do your homework. Do it; in the long run, you’ll be happier.

Confused by all of this double-speak? I don’t blame you, but don’t lose heart. There are two sentiments that always mean precisely the same thing in industry- and writer-speak:

“I love your work, and I want to represent it,” and

“I love this book, and I am offering X dollars as an advance for it.”

These, you can take at face value.

Again, I’m bringing all of this up not to depress you, but to prepare those of you new to the agent-seeking process for the earth-shattering notion that you honestly don’t want to work with an agent who isn’t excited about your type of book. And they often try to tell aspiring writers just that: if it’s a waste of your time to query someone who doesn’t have the connections to sell your book, it’s a waste of both of your time to approach someone who doesn’t even consider your book category.

In the hurly-burly of a conference or in the frustration of trying to come up with a list of agents to query next, it can be very, very easy to forget that. Contrary to the prevailing wisdom, agents are not identical; they specialize.

Please remember that there are plenty of good agents and editors out there, ones with integrity who genuinely want to help talented writers sell their work. I am passing all of this along in the hope that knowing the tactics of some of the ones who aren’t so wonderful will help you figure out whose opinions are worth taking seriously — and whose should be brushed aside without further ado, so you can continue on your merry way.

Next time, I shall wrap up this series, then it’s on to the mysteries of manuscript formatting. Keep up the good work!

The getting-a-book-published basics, part XIV: and then there are the alternate — dare I say more scenic? — routes

January 28th, 2010

to the village center

We’re nearing the end of our crash course on how manuscripts do — and don’t — move from the writer’s fingertips to publication, you’ll be glad to hear. And boy, have we covered a lot of territory over the last few weeks! Admittedly, I could conceivably have guided you over this trail with a somewhat speedier step, dwelling a bit less on the important details, but I consider a working knowledge of how the publishing industry in general, and agencies in particular, function an absolutely essential prerequisite for any aspiring writer intending to market her work.

If by some chance I hadn’t already made that abundantly clear. If I had my way, every writers’ association in the English-speaking world would regularly offer free weekend seminars on this stuff, to discourage any talented writer from walking into the querying and submission process blind.

Heck, I’d love to see this information taught in high schools, along with the basics of standard manuscript format. Now that would be one great English composition course.

Glancing back through the posts in this series, I was reminded of the old joke about the reporter interviewing the famous college professor about how long it typically takes him to write a half-hour lecture.

“Oh, all day,” the professor says, “if it’s a topic I’ve never lectured on before. Sometimes several days. Even a week, if I need to do background research.”

The reporter is awfully impressed at that level of dedication. “Wow, that’s a lot of work. How long to write an hour-long lecture on the same topic?”

The professor shrugs. “About three hours.”

The reporter wonders if the professor misunderstood the question, but after all, this is a learned man; no need to insult his intelligence. Slyly, he asks, “Well, how long would it take you to prepare a three-hour lecture, then?”

The professor smiles. “Would you like me to start right now?”

I suspect that I was reminded of this joke because I couldn’t help noticing that most of the posts in this series are approximately the length of my usual notes for an hour-long lecture, factoring in time for digression and questions — you can take the professor away from the rostrum, but not the rostrum out of the professor’s mind, apparently. But there’s more to it than that: I also believe that there’s a vital lesson here for those who are used to receiving their information about getting published in the kind of sound bites one hears the pros spouting at writers’ conferences and online.

It’s this: while brief, snappy advice may seem simpler, it’s actually significantly harder to produce, at least if it’s done thoughtfully. Unless, of course, the advice-giver is merely parroting the conventional wisdom on the subject, often expressed in dismissive one- or two- sentence bursts. Or as single-page, bullet-pointed to-do lists cribbed from a handout from another conference lecture or website.

Brevity may be the soul of wit, but it’s hardly best tool for explanation.

Trying to follow sound-bite advice is rather like gnawing on cubes of bouillon instead of drinking broth: the two substances may well contain the same ingredients, but it’s certainly easier to digest in the watered-down form. Particularly when, as is often the case for advice aimed at writers, the prevailing aphorisms are deceptively simple.

That’s why it’s both difficult and profoundly important for aspiring writers to come to understand that the much prevailing wisdom you hear glibly passing from mouth to mouth is the bouillon version, not the broth itself.

And frankly, the easy availability of bouillon can lead good writers astray. The combination of those over-concentrated pieces of advice that every writer has heard — the full range from basic writing tips like write what you know and show, don’t tell to the types of things agents and editors like to say at writers’ conferences like good writing will always find a home and it all depends on the writing — with the flat-out wrong popular conception that any genuinely good book will automatically find a publisher instantly can (and frequently does, alas) prompt an aspiring writer to conclude, wrongly, that the process should be easy for a genuinely marketable book. Because all that’s necessary to land an agent and/or editor is to have talent, right? So why bother to learn how to format the manuscript professionally, or to figure out the book category, or even to proofread? Isn’t it the agent and editor’s job to ferret out talent despite how it’s presented?

Um, no. It’s their job to discover writers who can reliably produce marketable prose, adhere to industry standards, and have talent. Even then, the writer’s going to have to take direction well.

Other aspiring writers who have imbibed the bouillon assume that if their manuscripts don’t get picked up right away at the query stage, the problem must be in the quality of the writing. If true talent always gets spotted, then why even speculate that an unprofessional query letter might be the culprit?

These conclusions are completely understandable, of course: it’s what the truisms have taught many aspiring writers to believe. But they are not the whole story, any more than a packet of bouillon is a vat of delicious soup.

Some of you are scratching your heads, aren’t you? “Hmm,” you muse, “is Anne being profound, or is she merely hungry?”

A little of both, I expect. Yet because I have dropped so much potentially quite intimidating information about how books typically get published upon all of you so quickly, I would imagine that the comparatively simple standard aphorisms might be sounding pretty good right about now. Just the facts, ma’am.

I could bore you all at this juncture with some ennobling platitudes about knowledge being power and valuable for its own sake — see my earlier comment about the difficulty of taking the professor out of the girl — but I’m not going to do that. Anyone with the dedication to have plowed through this, let’s face it, often-depressing series doesn’t need that pep talk. You’re all bright enough, I’m sure, to have picked up from my SUBTLE HINTS throughout this series that the archive list at right is so extensively categorized precisely so my readers may find answers to specific practical questions as they come up.

Instead, allow me to suggest something the bouillon-mongers seldom remember to mention: the primary reason that it often takes even excellent manuscripts quite a long time to find agents and a home with a major publisher is that this process is hard.

Anyone who tells you otherwise is probably either trying to promote a book or classes on how to get published — or is attempting to encourage all of the discouraged good writers out there to keep on going in the face of some pretty steep odds. Here’s an aphorism that you’re unlikely to hear at a writers’ conference that is nevertheless true: most aspiring writers give up on finding a home for their manuscripts too quickly.

Given how deeply affected by mercurial market fads agents’ and editors’ choices necessarily are, that’s truly a shame. Especially right now, when the economy is forcing the major publishing houses to be even more cautious than usual in what they acquire.

At the risk of repeating myself: hang in there. To recycle some bouillon of my own, the manuscript that gets rejected today may well not be the one that will get rejected a year or two from now.

But some of you may not be willing to wait that long to see your books in print. This, too, is completely understandable: contrary to what agents often seem to believe, most aspiring writers care more about having their writing available for others to read than about making scads of money on the deal.

Although a few wheelbarrows full of money would be nice, of course.

Which is why — to return to yesterday’s topic — it might make perfect sense to an agent to set aside a manuscript that he professes to love if it doesn’t elicit a fairly lucrative offer in its first circulation, in favor of marketing a client’s next book. In the agent’s mind, the first book hasn’t been discarded; it’s merely waiting to be part of a future multi-book deal.

Seriously, it happens all the time. If an agent thinks a writer has a voice that might hit it big someday, continuing to market that first manuscript to smaller or regional presses might seem like a bad career move, even though going with a smaller press might bring the book into print years earlier. (If these last two paragraphs sound like gibberish to you, you might want to go back and re-read the earlier posts in this series.)

Obviously, this is not necessarily logic that would make sense to a frustrated writer, particularly one who may have spent years and years landing that agent. Heck, even the expectation that there would be a second book ready to go by the time a handful of editors at big publishing houses have had a chance to take a gander at the first would make a lot of aspiring writers turn pale.

If not actually lose their respective lunches. Especially a writer who might have only intended to write one book in the first place.

Authoring only one book is a publishing strategy that often appeals to aspiring writers, particularly memoirists: you have a story to tell, and you tell it. Done. But that’s a career strategy that might not even occur to an agent excited by a new author’s voice.

There’s a reason that “So, what’s your next book?” is such a common question before the ink is dry on the representation contract, after all. Since even authors whose books are released by major publishers seldom make enough to quit their day jobs — remember, few books are bestsellers, by definition — agents tend to be on the lookout for career writers, ones ready, able, and eager to keep launching fine books into the marketplace. From their perspective, planning to write several marketable books is simply very good career sense for a writer who wants to make a living at it.

But that’s not every aspiring writer’s goal, is it? Is it?

Okay, so it is for a whole lot of aspiring writers. But if getting that first — and possibly only — book into print is a writer’s highest priority, investing a great deal of time and energy in landing an agent might not seem like a reasonable trade-off.

And that’s not the only reason a reasonable writer might have qualms about pursuing the standard major publisher route, either. Some might balk at all of the hoops through which large or mid-sized publishers expect first-time authors to leap, up to and including landing an agent first, for instance, or not be too thrilled about the prospect of an agent’s insisting upon changes to the manuscript in order to render it more marketable to the majors. Still others might feel, and rightly, that the time for their books to reach readers is now, not some dim, uncertain time several years hence.

The good news is that, contrary to the underlying assumptions of the bouillon trade, writers do have options other than the big publisher route. And I imagine those of you who have spent much of this series muttering, “Oh, God, NO!” will be overjoyed to hear that a great deal of what I’ve said so far will not apply to the next two sub-topics on our publishing hit parade: publishing through a small house and self-publishing.

No need to conceal your joy; I know, I know.

The small publishing house
Also known as an independent publisher because they are not affiliated with any of the major publishing houses (as imprints are), small presses are often willing to work with authors directly, rather than insisting upon receiving submissions only through agents. Typically, indie houses offer relatively small advances — or sometimes no advance at all — but that’s a calculated risk for an author. Sometimes, it can pay off big time: in recent years, some of the most exciting new fiction has started its printed life at a small press and gotten picked up later by a major publisher.

And because some of you will be able to think of nothing else until I answer the question you just mentally screamed two sentences ago, a writer should approach a small publisher precisely as one does an agent: after having done some research on who publishes what, find out how they prefer to be approached, and send a query.

In other words: as with an agency, it’s never a good idea to send unsolicited manuscripts. Ask first.

By the same token, it’s just as important to do a little research on an indie publisher as on an agent. A well-stocked bookstore is a great place to start; see who is bringing out books like yours these days. Both the Herman Guide and Writer’s Market have good listings of reputable small publishers. So does Preditors and Editors, a fine source for double-checking that the press whose website looks so appealing is in fact a traditional publisher, and not a printer of self-published books for pay.

Hey, you’d be surprised at how often their websites look similar.

I cannot stress sufficiently how important it is to doing your homework, and not merely to avoid being presented with a printing bill. Many an aspiring writer has wasted time and resources approaching a major house’s imprint in the mistaken impression that it’s an independent press, ending up summarily rejected.

How can a savvy writer tell which is which? Check the copyright page of a published book — you know, the one on the flip side of the title page — to see if the press that produced it is an indie or an imprint of a larger house. If it’s affiliated with a major, the copyright page will say.

Select a small press that has a track record of publishing books like yours before you approach. Rather than publishing across a wide variety of book categories, the smaller publishing house tends to specialize. This often turns out to be a plus for authors, as targeting a narrow market often means that a small press can afford to take more chances in what it acquires.

Why can they afford to take more chances, you ask with bated breath? Generally speaking, because their print runs are smaller and they spend less on promotion. And remember how I was telling you that their advances were usually small or non-existent?

Another cost-cutting move: the author usually ends up arranging — and financing the book tour himself. If, indeed, there are public readings at all. (For some useful tips on posts about how writers can set up their own readings, check out the guest posts by FAAB Michael Schein beginning here.)

In fact, over the last couple of years, it’s gotten downright common for small publishers, especially those who market primarily online, to employ the print-on-demand (POD) method, rather than producing a large initial print run, as the major houses do, and placing it in bookstores. (For an explanation of how print-on-demand works, please see the aptly-named PRINT ON DEMAND category on the archive list at right. Hey, I told you that the archive list was broken down into very specific topics!)

Check about this in advance, because POD carries some definite marketing drawbacks: POD books have an infinitely more difficult time getting reviewed (check out the GETTING A BOOK REVIEWED category for more details), and most US libraries have strict policies against buying POD books. So do some bookstore chains that shall remain nameless. (They know who they are!) Even some online retailers won’t carry POD books.

Why, you exclaim in horror? Well, for a lot of reasons, but mostly for because POD still carries a certain stigma; many, many bookbuyers who should know better by now still regard POD as the inevitable marker of a self-published book.

More on why that impression might present marketing problems follows next time. For now, what you need to know is that a small publisher that does not go the POD route is going to have an easier time placing your book on shelves and into the hands of your future readers.

Just something to keep in mind when you’re rank-ordering your list of indie publishers for querying purposes.

On the bright side, an author often has significantly more input into the publication process at a small press than a large one. Because it is a less departmentalized operation than a major publishing house, editors at indie presses often have the time to work more intensively with their authors. For a first-time author who gets picked up by a really good editor who genuinely loves the book, this can be a very positive experience.

It can also, perversely, render an author more attractive to agents and editors at the majors when he’s trying to market his next book. (Since indie presses seldom have much money to toss around, multi-book contracts are rare; see that earlier comment about miniscule advances.) A recommendation from an editor will give you a definite advantage in the querying stage for book #2: a query beginning, Editor Y of Small Publisher X recommended that I contact you about representing my book… is probably going to get a pretty close reading from any agent’s Millicent.

Why? Well, having a successful track record of pleasing an editor at an indie press is a selling point; I tremble to report it, but not all authors are equally receptive to editorial commentary. Also, from an agent’s point of view, the fact that there is already an editor at a press out there who is predisposed to read and admire your work automatically means her job will be easier — if the majors pass on book #2, the editor who worked on book #1 probably will not.

Which is to say: if your first book with a small press does well, they will probably want you to stick around — and might even become a trifle defensive if you start looking for an agent for book #2, especially if it is a press that ONLY works with unagented authors, or who prefers to do so. (Such presses are rare, but they do exist; it is undoubtedly cheaper to work with unagented writers — again, see that earlier comment about advances.)

Don’t be scared off by a presumption that signing with them would that you’re committing to a lifetime relationship. It doesn’t. Small publishers are aware their authors may HAVE to leave them in order to pursue larger markets. Consequently, they expect it. Also, people who work for small presses also understand that it’s not at all unheard-of for a writer to start out at a small press and move up to a big one with the help of an agent.

Actually, the more successful they are at promoting your first book, the more they could logically expect you to move onward and upward. Authors move from press to press all the time, without any hard feelings, and when well-meaning industry professionals genuinely respect an author, the last thing they want to do is to harm their future books’ chances of commercial success. In fact, if your subsequent books do well, the small press will benefit, because new readers will come looking for copies of your first book.

Everybody wins, in short.

That being said, a right of first refusal over your next book is a fairly standard contractual provision for publishers of any size, large or small. It means that when you sell them the first book, you agree to let them look at next before any other publisher does.

That can be very valuable to a small publisher, if your first book takes off. They already know that they like your writing (which means that it is not at all presumptuous for you to assume that they might want your next, incidentally), and they would rather not have to compete in order to retain you.

Translation: you might not see an advance for your next book, either. But if getting your work out there is your primary priority, is that really going to annoy you all that much?

The regional publishing house
This is industry-speak for small publishers located outside the publishing capitals of the world — unless you happen to be talking to someone who works at a major NYC agency or publishing house, in which case pretty much any West Coast publisher would fall into the regional category, too. Sometimes, these presses are affiliated with universities, but many are not.

I bring up conversational use of the term advisedly: if you’ve attended any reasonably large writers’ conference within the last two decades, you’ve probably heard at least one agent or editor talking about regional publishing houses as an alternative to the major publishers. Specifically, you may have heard them answer an attendee’s question with something along the lines of, “Well, I wouldn’t be interested in a romantic thriller about wild salmon conservation, but you might try a Pacific Northwest regional press.”

If you’re like most conference attendees, this response probably felt like a brush-off — which, in fairness, it almost certainly was. Most NYC-based agents who deal with major publisher houses prefer to concentrate on books (particularly novels) that have what they call national interest, rather than what they call mere regional appeal.

Basically, national interest means that a book might reasonably be expected to attract readers from all across the country; books with regional appeal, by contrast, might enjoy a fairly substantial market, but it would be concentrated in one part of the country. Or, to put it another way, books of national interest will strike agents and editors in New York City (or, to a lesser extent, Los Angeles, San Francisco, Toronto, and/or Chicago) as universally appealing.

Interestingly, books set in any of the boroughs of New York are almost never deemed of merely regional interest, even though novels set in Brooklyn do not, as a group, enjoy a demonstrably higher demand than those set in, say, Minneapolis. As far as I know, readers in Phoenix have not been storming bookstores, clamoring for greater insight into daily life in Queens, Chelsea, or Ozone Park. Yet it’s undeniable that many a Manhattan-based agent or editor would find such insights more accessible than those of the fine citizenry of eastern Nevada or the wilds of British Columbia.

Why? Well, it’s not all that uncommon for an NYC based agent or editor, as well as their respective Millicents, never to lived anywhere but the upper eastern seaboard of the United States. My agent boasts that he’s never lived more than ten miles from the hospital where he was born (and if you want to keep on his good side, learn from my sad example and don’t instantly exclaim, “Oh, you poor thing. You really need to get out more.” Trust me on this one.)

The moral: regional marketability, like beauty, most definitely resides in the eye of the beholder.

Which is precisely why a writer of a book with strong regional appeal should consider approaching a local small publisher — which, in most cases, means the local publisher, singular — or at any rate one based in your time zone. A book on homelessness in San Francisco may well strike a Bay Area editor as being of broad interest in a way that it simply wouldn’t to an agent in Manhattan; an incisive novel on the domestic trials of a Newfoundland fishing village might well make more sense to a Canadian editor, or at least can at least find Newfoundland on a map on the first try.

Unless, of course, that last book is by an author who has already won the Pulitzer Prize. Then, you have THE SHIPPING NEWS, and its interest is global. Name recognition is a great dissolver of borders.

Just because a regional press’ editors are more likely to understand the market appeal of your book, however, doesn’t necessarily mean that regional press will be able to get such a book national exposure (although it’s been known to happen.) Like other small publishers, regional presses that concentrate on a particular part of the country usually don’t have much money for book promotion.

What they have tends to be concentrated within a small geographical area. For some books, this works beautifully, but it’s unlikely to land an author on the New York Times’ bestseller list. Again: calculated risk.

Fair warning: contrary to the agent’s comment I reproduced at the beginning of this section, few regional presses actually publish fiction these days, at least in novel form. Some presses who specialize in regional nonfiction do publish short story collections; others will publish regional children’s books. But so few have published novels within the last ten years that I am always astonished when a NYC-based agent implies that they do.

Again, you’re going to want to do your homework before you query or submit. At least more homework than the agent who dismissed the Pacific Northwest novelist above.

Speaking of shifts in publishing, there’s something else you might want to know about approaching a small publisher.

Remember how I had said that things change? Well…
As pretty much any writer whose agent has been circulating a book for her recently could tell you (but might not, for fear of jinxing the submission process), selling a book to a major publisher has gotten a heck of a lot harder over the last couple of years. So much so that agents who would have huffily rejected the very notion of taking their clients’ work to an indie publisher just a few years ago have been thinking about it very seriously indeed of late.

More importantly for those of you who might be considering approaching a small publisher on your own behalf, some of them are actually doing it.

What does that mean for the unagented writer? Well, more competition, among other things, and more polished competition. In other words, an unagented writer’s book usually has to be even better than usual to land a spot in the print queue.

Also, as you may recall from earlier in this series, reputable agents only make money when they sell their clients’ books, so it’s very much in their interest to try to haggle up the advances on books sold to small publishers. In a company where there isn’t, as I mentioned above, much money to throw toward authors, guess what that tends to mean for the advances available for unagented books?

Uh-huh. But again, if your primary goal is to see your work in print, is that necessarily a deal-breaker?

Speaking of money, do make sure before you submit to a small publisher that it isn’t a subsidy press, one that requires authors to put up some percentage of the costs of publication. Unfortunately, not all subsidy publishers are up front about this; the latter’s websites can look awfully similar to the former’s. Before you cough up even one red cent — or, ideally, before you approach them at all — check with Preditors and Editors to see whether the publisher charges authors fees.

Which a traditional small publisher should not. But if chipping in to get your book published sounds like a reasonable idea to you, just you wait until next time, when I’ll be talking about self-publishing.

In any case, you’re going to want to proceed with care — and do your homework. Naturally, this swift overview isn’t the last word on small publishers: as I said, an aspiring writer thinking about going that route owes it to herself do extensive research on the subject. So hie yourself to a well-stocked bookstore, start pulling books in your category off the shelves, and see who published them. Then find out whether any of those presses are open to queries from unagented authors.

And then, who knows? Remember, the only manuscript that stands no chance of getting published is the one its writer never sends out.

I just mention. Keep up the good work!

The getting-a-book-published basics, part XIII: submission strategies under a microscope, or, many roads diverged in a yellow wood, and sorry Cerise could not travel them all…

January 27th, 2010

Viewpoint sign

Still hanging in there, campers? I know, I know: this series hasn’t exactly been a beach read. We’ve been covering a massive amount of information — how manuscripts move from a bright idea to the published page, with significant stopovers at the querying, submitting, agency, revision, and publishing house stages — very rapidly, with an eye to bringing those new to trying to get published up to speed as soon as possible.

Why? Chant it with me now, long-time readers: because an aspiring writer who understands how publishing does and doesn’t work tends to have a far, far easier time treading the road to successful authorship than one who doesn’t. Not to mention being infinitely less likely just to give up on a manuscript that really does deserve to see print.

Because it often is a long and complicated road, even for the most brilliant of writers, realistic expectations are, to my mind, one of the most important — and, unfortunately, least often taught — tools in the career writer’s tool bag. Think about it: even if an aspiring writer lands the best agent currently residing in North America for her type of book, won’t it be significantly harder for her to work with that agent if she doesn’t have a clear notion of what good agents do for their clients?

To that end, I waxed poetic last time about the many, many factors that play into an agent’s decision about when and to whom to submit a book. That’s right: I said the agent’s decision: it comes as a great, big, stunning surprise to most newly-agented writers just how little say they have in how the agent handles their work. Or when the agent starts (or finishes) submitting it to editors.

See why I spent the first couple of weeks of this series harping on the importance of finding not just any agent to represent you, but the right one? I can tell you from long, long experience: a writer who doesn’t feel he can trust his agent to know the market well enough to trust her sense of when to submit his manuscript to which editor is not going to sleep well at night.

But let’s say for the sake of argument that the stars have aligned: your agent decides that your book’s submission date has arrived. What happens next?

How agents submit their clients’ work to editors
Your agent (let’s dub her Cerise, just for the heck of it) has made up a list of editors likely to be interested in it, and either spoken with each editor or communicated by letter or e-mail.

Your book is thus expected, a necessary precondition to its getting read in any of the major US publishing houses. Cerise nods her wise head, the agency sends out the manuscript, and you sit down for a nice, soothing month or two (or twelve) of gnawing your fingernails down to the elbow.

But that’s not all there is to the story, not by a long shot. As I mentioned last time, submission strategies differ from agency to agency, and sometimes agent to agent. Some popular choices:

(a) Some agents like to give a manuscript to their top pick for the book and leave it there until the editor in question has said yea or nay. If the answer is no, the agent will send the book out to the next editor on his list, and the process is repeated elsewhere.

While this can be a great approach if the agent happens to have a true sense of what that particular agent might like, it has its downsides. Most notably, time consumption: one-at-a-time submissions can stretch the submission process out, slowing it to a pace that even your average snail would find maddening.

But there’s good reason for that, so kindly resist the temptation to mutter imprecations at the editor under your breath, and still less Cerise: since editors have every bit as much material to read as agents do, garnering a definitive answer on a particular manuscript can take months.

And that’s assuming that the manuscript landed on the best desk for it in the first place. It’s not at all uncommon for an editor to pass a submission along to another editor in-house for which the project might be better suited (or, in the last couple of years, for it to show up in the inbox of the editor taking up the slack for the one who has just been laid off or quit). since most publishing houses employ editorial assistants to screen submissions, it can take a long time for a manuscript to make it up the ladder, as it were.

If you’re thinking that it could conceivably take a couple of years for a book to make the rounds of the relevant editors at the Great Big New York City-Based Publishing House (or, as it’s known around here, GBNYCBPH), congratulations: you’re beginning to understand the wait-HURRY UP!-wait rhythm inherent to the submission process.

Again, try not to take turn-around times personally. A slow response is not necessarily a reflection on your book’s quality, its ultimate marketability, or even how much the editor likes your manuscript. It’s just the way the system currently works.

While you’re pondering that, let’s move on to another submission option Cerise might choose.

(b) Some agents like to generate competition over a manuscript by sending it out to a whole list of editors at once — informing each, naturally, that she is reading the work competitively.

Cerise’s logic on this one: if somebody else is interested in what you have in your hand, it’s more likely to seem desirable to you. Human nature. And to give due credit to Cerise and her Psych 101 professor, she’s often right about this. But that doesn’t always mean a speedy turn-around time: since the editors are aware that other editors are reading it at the same time, the process tends to run a bit faster, but still, the manuscript is going to need to make it past those editorial assistants. Not to mention working its way up that to-read stack on the editor’s desk.

See my earlier comment about turn-around times. It’s not about you.

If you’re now thinking that because there are so few major publishers — and the mid-sized presses keep getting gobbled up by larger concerns — an agent who chose strategy (b) could conceivably exhaust a fairly extensive submission list in quite a short time, and thus might give up on the book earlier than an agent who embraced strategy (a), congratulations are again in order.

Hey, Cerise’s options honestly aren’t unlimited here. Cut her some slack, please.

(c) Some agents will send out a client’s work to a short list of editors — say, 3 or 4 — who are especially hot for this kind of material, or with whom the agent already enjoys a close relationship.

Although this strategy tends to pay off best for well-established agents with excellent connections, as well as those who pride themselves on identifying and pouncing on the latest new writing trend, it is also much favored by agents relatively new to the game. For good reason: its primary advantage is speed; if none of those 3 or 4 is interested in acquiring it, the agent can simply relegate the book onto the inactive list and move on to the writer’s next project.

Those of you who missed yesterday’s post just did a spit-take with your coffee, I’m guessing. “Next project?” writers across the English-speaking world gasp, wiping liquid from their chins, their computer screens, and any of their pets that happened to be passing fifteen seconds ago. “I poured my heart, soul, and two-thirds of my free time into my present book project! I’m just supposed to be able to produce the next one on command? How? By slight-of-hand?”

No, by advance planning. Pull out your hymnals, readers of yesterday’s post, and sing along with me now: it’s always to a serious career writer’s advantage to have another manuscript or two waiting in the wings.

Or at least a well fleshed-out next book idea. And not just because Cerise might decide after just a few tries that your current project would be easier to sell if you already had another book out first. (Hands up, all of you agented writers who have heard this argument, especially within the last couple of years.) It’s also possible that one of the editors will fall in love with your writing style, but decide to pass on the current manuscript.

“I like the voice,” the editor will sometimes say thoughtfully, “but this book’s not right for our list. Has this writer written anything else?”

If Cerise already knows what’s in your writing pipeline, so to speak, she’s obviously going to be in a better position to leap on this opportunity for you. Perhaps less obviously, you are going to be a much, much happier camper if that next book you’ve gushed to her about is already written. Or at least mostly.

Five thousand writerly hands have been waving madly in the air throughout the last two paragraphs, haven’t they? “But Anne!” writers of marvelous prose everywhere shout as one. “Isn’t what we’re selling here our writing? How is it even possible for an editor to love the writing, but reject the book?”

Oh, quite easily; I’ve had this happen to me several times. Remember what I was telling you yesterday about how often and how radically the literary market changes? A novel that would have flown off Barnes & Noble’s shelves three years ago might well be hard to sell to an editorial committee today.

But that novel you finished eight years ago, then set aside after it had that near-miss with the agent of your dreams? You know, the one that your new agent said might be transformable into a good second novel of a two-book deal? The market may well have changed sufficiently that it’s absolutely right for a particular publishing house now.

Chant it with me now, campers: things change. A savvy writer plans for that when strategizing a writing career.

While a third of you are leaping up to scrabble frantically through desk drawers, cabinets, and the recesses of your basements, trying to find the last extant revision of a long-ago novel, why don’t the rest of us get back to the subject at hand?

As I mentioned, short-list submission strategies tend to appeal to gents who pride themselves on keeping up with the latest publishing trends, where speed of submission is of the essence. Unfortunately from a writer’s perspective, it’s also popular with agents who are looking to break into selling the latest hot book category, regardless of what they have had been selling before.

Which, surprisingly, isn’t usually the biggest objection that writers tend to have with this technique. Where conflict usually arises is over different expectations; unfortunately, agents who embrace this strategy are often not very communicative with prospective clients about the logic they have embraced.

Even more unfortunately, lack of communication between agent and writer is not solely the province of the speed-oriented. Even very patient agents often decide after a reasonable number of submissions to table a project until the market is better for it.

Or even — are you sitting down? — to give up on a manuscript permanently. Either way, chances are slim to none that the writer of the book in question will agree in her heart of hearts with the decision.

Predictably, conflict sometimes ensues. It’s even more predictable if the writer had already been of the opinion that his Cerise had held onto the manuscript too long prior to submitting it. Or was submitting it too slowly. Or just didn’t understand in advance what the agent’s submission strategy was.

Doubt that this is stressful for the writer? Ask a few writers whose agents have found their books hard to sell. Actually, If you’ve been to many writers’ conferences, you’ve probably met a writer or two who has been on the creative end of an agent-client relationship like this.

How can you pick them out of the crowd? Easily: they’ll be the ones rending their garments and wailing about how they didn’t know that the agent who fell in love with their chick lit manuscript had previously sold only how-to books.

Make a point of listening to these people — they have cautionary tales to tell. (Hey, one of the points of attending writers’ conferences is to glean wisdom from those who have trodden the hard path before you, right?) Don’t worry about rubbing salt in the wound by asking about their experiences with their agents; if it’s been remotely negative, believe me, they’ll be only too eager to talk.

One of the things they are likely to tell you: given the downsides of short attention spans, it’s a terrific idea to ask an agent offering to representing your work if you may have a chat with a couple of his clients before signing the contract. Even if the agent cherry-picks only his most satisfied clients — and he will, if he has the sense God gave a green tomato — if he tends to discard manuscripts too quickly, his clients will probably mention it.

If asking an agent making an offer whether you can speak with several of his clients seems audacious to you, remember: a savvy writer isn’t looking for just any agent to represent her work; she’s looking for the RIGHT agent.

Is it time yet to talk about the best-case scenario?
Yes, impatient writers who have had their hands raised for a nice, long time now? “But Anne,” authors of the surprise bestsellers of 2013 inquire, “what about all of those books we hear about that make editors drool? How does an agent generate a bidding war?”

Glad you asked, future blockbuster-mongers. There is yet another way an agent might choose to handle a book.

(d) If a manuscript generates a lot of editorial interest — known as buzz — an agent may choose to bypass the regular submission process altogether and sell the book at auction.

This means just what you think it does: a bunch of representatives from GBNYCBPH get together in a room and bid against each other to see who is willing to come up with the largest advance.

I can’t come up with any down side for the writer on this one. Sorry.

Yes, eager producers of future bestsellers? “Hey, Anne: I sometimes see, in Publisher’s Marketplace, that a book was sold in a preempt. Is that some fancy industry euphemism for an auction?”

Excellent question, writers-for-the masses, but no. Actually, a pre-empt (short for preemptive offer) is an attempt to prevent a book from going to auction — or to stop another publisher from acquiring it. Pre-empts also can occur when the publisher wants more rights — North American plus world, for instance — than the agent is trying to sell at the moment.

Basically, the publisher tries to make it worth the agent’s while not to offer the book up for competitive bidding. So it will offer a bid that it hopes is high enough to tempt the agent not to take the book to auction.

Usually, though, a pre-empt comes with a catch: it’s only good for a short time, generally 24-48 hours. That way, the agent doesn’t have the option of coming back after a disappointing auction and daying, “Okay, Pre-empt Offerer, I’m ready to deal now.

Okay, you can stop drooling now; you can always return to that alluring mental picture later. Let’s get back to less-green pastures.

I’m confused. Can you tell me more about what happens if my agent decides she can’t sell the book?
Regardless of the strategy an agent selects, if she has gone all the way through her planned submission list without any nibbles from editors, one of four things can happen next. Ideally, Cerise would talk through these options with you before proceeding, but again, an inclination to issue regular informational bulletins is not standard equipment for an agent.

Which points us to yet another great set of questions to ask in that first conversation: how often do you give your clients updates on your progress selling their manuscripts? Will you be contacting me only if something exciting happens, or will we be communicating regularly? Will you call me, or should I e-mail you?

And so forth. The earlier in your working relationship you can establish realistic mutual expectations, the less likely a communication breakdown is to occur down the line.

Back to those end-game submission options. First, the agent can choose to submit the work to small publishing houses; many agents are reluctant to do this, as small publishers can seldom afford to pay significant advances. Second, as we discussed above, the agent can choose to shelve the manuscript and move on to the client’s next project, assuming that the first book might sell better in a different market.

Say, in a year or two. Remember, things change. And that’s only natural.

Third, the agent may ask the writer to perform extensive further revision before sending it out again. (Speaking of common sources of agent-client conflict.) Fourth — and this is the option most favored by advocates of strategy (c) — the agent may drop the client from his representation list.

Wait — my agent might give up on me, and not just my manuscript?
Well may your shapely jaw drop. Again, see how it might be to a writer’s advantage to have a few book projects in the pipeline, rather than staking his entire sojourn at the agency with just one?

And that’s not the worst of it, I tremble to report. Remember how I mentioned that some (c) adherents are not, shall we say, the best communicators who ever logged into e-mail? Here is where that paucity tends to shine with its most baleful splendor: it’s not at all unusual for agents fond of this strategy not even to notify their clients that they’ve been dropped. The writer simply never hears from them again.

Yes, this last is lousy to live through, now that you mention it. But in the long run, a writer is going to be better off with an agent who believes enough in her work to stick with her than one who just thinks of a first book as a one-off that isn’t worth a long try at submission.

I’m mentioning this not to depress you, but so if your agent suddenly stops answering e-mails, you will not torture yourself with useless recriminations. Either pitch that next book project to Cerise, pronto, to try to rekindle her interest, or start querying other agents right away, preferably with your next book. (It can be more difficult to land an agent for a project that has already been shopped around for a while.)

In other words: you’ll be a much, much happier human being if you’ve already been working on your next book while your agent has been submitting your current one.

But enough dwelling on the worst-case scenario. I know that I’m running long today, but I hate to end on such a grim note. On to happier topics!

What happens if an editor decides that she wants to acquire my manuscript?
Within a GBNYCBPH, it’s seldom a unilateral decision: an editor would need to be pretty powerful and well-established not to have to check with higher-ups. The vast majority of the time, an editor who falls in love with a book will take it to editorial committee, where every editor will have a favorite book project to pitch. Since we discussed editorial committees earlier in this series, I shan’t take the time to recap now. Suffice it to say that approval by the committee is not the only prerequisite for acquiring a book.

Let’s assume for the sake of brevity that the editorial committee, marketing department, legal department, and those above the acquiring editor in the food chain have all decided to run with the book. How do they decide how much of an advance to offer?

If you have been paying close attention throughout this series, your hand should have shot into the air, and you should already be shouting the answer: by figuring out how much it would cost to produce the book in the desired format, the cover price, how many books in the initial print run, and what percentage of that first printing they are relatively certain they could sell. Then they calculate what the author’s royalty would be on that number of books — and offer some fraction of that amount as the advance.

All that remains then is for the editor to pick up the phone and convey the offer Cerise.

What happens next really depends on the submission strategy that’s been used so far. If the agent has been submitting one at a time, she may haggle a little with the editor over particulars, but generally speaking, the initial offer tends not to change much; after the terms are set, the editor puts the offer in writing.

Here’s the part you’ve been waiting for, campers: the agent will then contact the writer to discuss whether to take it or to keep submitting.

With a multiple-submission strategy, events get a little more exciting at this juncture. If there are other editors still considering the manuscript, the agent will contact them to say there’s an offer on the table and to give them a deadline for submitting offers of their own. It’s often quite a short deadline, as little as a week or two — you wouldn’t believe how much receiving the news that another publisher has made an offer can speed up reading rates. If there are competing offers, bidding will ensue.

If not — or once someone wins the bidding — Cerise and the acquiring editor will hammer out the terms of the publication contract and produce what is known as a deal memo that lays out the general terms. Among the information the deal memo will specify: the amount of the advance, the date the editor expects delivery of the manuscript (which, for a nonfiction book, can be a year or two after the contract is signed), an approximate word count, the month of intended release, and any other business-related details.

Basically, it’s a dry run for the publication contract. After all of the details are set in stone, the publisher’s legal department will handle that — or, more commonly, they’ll use a boilerplate from a similar book.

What neither the deal memo nor the contract will say is how (or if) the author needs to make changes to the book already seen or proposed. Typically, if the editor wants revisions, she will spell those out in an editorial memo either after the contract is signed (for fiction) or after the author delivers the manuscript (for nonfiction). Until the ink is dry on the contract, though, it’s unlikely that your agent will allow you to sit down and have an unmediated conversation with the editor — which is for your benefit: it’s your agent’s job to make sure that you get paid for your work and that the contract is fulfilled.

Which brings us full-circle, doesn’t it? The publisher has the book, the writer has the contract, the agent has her 15%, and all is right in the literary world.

I could tell get into the ins and outs of post-contract life — dealing with a publisher’s marketing department, the various stages a manuscript passes through on its way to the print queue, how publishers work with distributors, how authors are expected to promote their books — but those vary quire a bit more than the earlier steps to publication do. Frankly, I think those are topics for another day.

If not another series. This has been a lengthy one, hasn’t it?

And besides, things are changing so much in the publishing world right now that I’d hate to predict how the author’s experience will be different even a year from now. All any of us can say for certain is that writers will keep writing books, agents will keep representing them, and publishing houses will keep bringing them out. As the author’s responsibilities for the business side of promoting her own work continue to increase — it’s now not at all unusual for a first-time author to foot the bill both for freelance editing and for at least some of the promotion for the released book, for instance — how much publishing with a GBNYCBPH will differ from going with a smaller press five or ten years from now remains to be seen.

Conveniently enough, that brings me to our next topic. Next time, I shall talk about some of the other means of getting a book into print: small presses and the various stripes of self-publication. Keep up the good work!

The getting-a-book-published basics, part XII: things change — but not as fast as many writers would like

January 26th, 2010

Yes, yes, I know: I usually open our discussion and gladden your hearts with a pretty picture, or at any rate one to get you thinking about our topic du jour. Today’s marginally pretty pictures, however, require a bit of initial explanation. Specifically, I want to give you a heads-up about how I would like you to use them.

So: please stare at the photos I am about to show you for a good, long minute before moving on to the rest of the post. I would like these images burned into your cranium before we return to our ongoing topic, how manuscripts move from the writer’s brainpan, through an agency, through a publishing house, to end up on your local bookstore’s shelves.

Never mind why; just stare. First, at this snapshot I took in my yard a year ago:

a-windchime-in-the-snow

Clear in your mind? Excellent. Now contemplate, if you will, the same view at a later date (and from slightly farther away, I now notice):

crabtree-blossoms-and-windchime

Four months separate those pictures — either a very short time for such a radical alteration of the environment or an interminable one, depending upon how you choose to look at it. But whatever your attitude, the fact remains that both the wind chime and its observer feel quite different sensations now than they did then, right?

Bear that gentle observation in mind for the rest of this post, please. This series has, after all, been all about gaining a broader perspective on a great, big, time-consuming process whose built-in delays aspiring writers all too often — mistakenly — regard as completely personal.

Yes, it’s all happening to you, but the upcoming change of seasons will happen to you, too. Does that mean that nobody else experiences it? Or that today’s frosty blast of winter air was aimed at you personally?

Realistic expectations and the management of resentment
For the last couple of weeks, I’ve been sticking to the basics: an overview of the trajectory a manuscript typically travels from the writer’s hands to ultimately sitting on a shelf at your local bookstore. Since what most aspiring writers have in mind when they say they want to get their books published is publication through great big New York City-based publishing houses — GBNYCBPH for short, although admittedly, not very short — I’ve been concentrating upon that rather difficult route.

As we have seen, in order to pursue that particular path — which is, as we shall see later in the week, not the only possible route to publication; people merely act as though it is — a writer needs an agent. Yet as we also saw earlier in this series, that was not always the case: aspiring writers used to be able to approach editors at GBNYCBPH directly; until not very long ago, nonfiction writers still could. Instead, writers seeking publication at GBNYCBPH invest months — or, more commonly, years — in attracting the agent who can perform the necessary introduction.

So a historically-minded observer could conclude that over time, the road to publication has become significantly longer for the average published author, or at any rate more time-consuming. Should we writers rend our garments over this, bearding the heavens with our bootless cries, complaining to an unhearing collection of muses that it’s just a whole lot more difficult to get good writing published than it used to be?

Well, we could — and a startlingly high percentage of the public discussion of the writing life is devoted to just that. One can hardly walk into any writers’ conference in North America without tripping over a knot of writers commiserating about it. Certainly, you can’t Google how to get a book published without pulling up an intriguingly intense list of how-to sites and fora where aspiring writers complain about their experiences, sometimes helpfully, sometimes not. And don’t even try to total up all of the blogs on the subject.

Two things are clear: there’s quite a bit of garment-rending going on, and this process is hard.

Although I am never averse to a little light self-inflicted clothing damage if the situation warrants it, I am inclined to think that most aspiring writers expend too much energy on resentment. Without question, most take it too personally, given that the GBNYCBPH didn’t suddenly rearrange their submission policies the day before yesterday in order to avoid having to deal with any individual submission they might otherwise have received within the next six months. Using agents as the North American literary world’s manuscript screeners, effectively, has been going on for quite some time.

Did I just hear a few dozen cries of “Aha!” out there? Yes, your revelation is quite correct: at one level, an agency is to a major NYC-based publishing house what Millicent the agency screener is to the agent, the gatekeeper who determines which manuscripts will and will not be seen by someone empowered to make a decision about publishing it.

But it’s laughably easy for an aspiring writer in the throes of agent-seeking to forget that, isn’t it? All too often, aspiring writers speak amongst themselves and even think about landing an agent as though that achievement were the Holy Grail of publishing: it’s a monumentally difficult feat to pull off, but once a writer’s made it, the hard work’s over; the sweets of the quest begin.

It’s a pretty image, but let me ask you something: have you ever heard a writer who already has an agent talk about it this way?

I’m guessing that you haven’t, because I’m hear to tell you: seldom are garments rent more drastically than amongst a group of agented writers whose books have not yet been picked up by GBNYCBPH.

Why, the agent-seekers out there gasp, aghast? Because typically, signing with an agent doesn’t mean just handing the manuscript over to another party who is going to do all the work; it means taking on a whole host of other obligations, frequently including biting one’s lip and not screaming while absolutely nothing happens with a manuscript for months at a time.

To put it lest histrionically, working with an agent is work. Just not the same work that a writer was doing before.

In other words: things change. And that’s only natural.

Okay, so what is it like to work with an agent?
Are you sitting down? You should, because the answer to that question generally comes as a gargantuan surprise to those in the throes of agent-seeking: the main change most newly-agented writers report is no longer feeling that they have control over what happens to their books.

That’s not paranoia talking, by the way, nor is it merely the inevitable emotional letdown inherent in reaching a goal one has pursued for an awfully long time. It’s a ruthlessly accurate perception, usually.

How so, you ask with horror? Well, for starters, the agent, not the writer will be the one making decisions about:

* when the manuscript is ready for submission to editors at GBNYCBPH;

* given that the agent’s initial answer to that first question will almost certainly be not yet, what revisions need to be made in order to render it ready;

* when the market is ripe for this particular submission (hint: not necessarily when the country’s flailing its way out of a serious recession);

* what additional materials should be included in the submission packet, and your timeline for producing them (because yes, Virginia, you will be the one producing most of marketing materials your agent will wield on your behalf);

* which editors should see it and in what order;

* how it should be submitted (one at a time, in a mass submission, or something in between);

* how soon to follow up with editors who have been sitting on the submission for a while (in general, quite a bit longer than strikes an impatient first-time author as appropriate);

* whether it’s even worth bothering to follow up with certain editors (especially if it’s rumored that they’re about to be laid off or are toying with an offer from another publishing house);

* whether to pass along to the writer the reasons that an editor gave for rejecting the manuscript (not all agents do — and not all agents who do pass along all of the feedback they receive from editors, especially if it contradicts their own views of the book);

* whether enough editors have given similar excuses that the writer really ought to go back and revise the manuscript before it gets submitted again;

* when a manuscript has been seen by enough to stop submitting it, and

*when to start nagging the writer to write something new, so s/he can market that.

I make no pretense of foretelling the future, but I don’t need to be the Amazing Kreskin to state with 100% certainty that those of you who land agents between the time I post this and two years from now will disagree with those agents on at least one of the points above. Probably more. And the vast majority of the time, you will not win that particular debate, because the agent is the one who is going to be doing the submitting.

Oh, you would rather not have known about this until after you signed a representation contract? And aren’t you glad that you already had those nice, peaceful windchime images rattling around in your head? (I thought you might like a brain-soother right about now.)

Now that you’ve calmed down — oh, like the list above didn’t make you even the teensiest bit angry — let’s take another gander at it. Notice how much work the writer is expected to do under this arrangement? You produce the manuscript or proposal, revise it according to the agent’s specifications, write any additional marketing material (trust me, you’ll be glad that you already have an author bio — and if you don’t, consider devoting next weekend to going through the HOW TO WRITE AN AUTHOR BIO category on the list at right to come up with one), make any subsequent revisions (editors have been known to ask for some BEFORE they’ll acquire a book)…

And all the while, you’re supposed to be working furiously on your next book project. Why? Because “So, what are you working on now?” is one of the first questions any editor interested in your current book will ask.

Nice, deep breaths. That dizzy feeling will pass before you know it.

In fact, don’t be surprised if your agent starts asking about your next book roughly 42 seconds after you deliver the full manuscript of the book that attracted his attention in the first place. A career writer — one who has more than one book in him, as they say — is inherently more valuable to an agent or a publishing house than one who can only think in terms of one book at a time; there’s more for the agent to sell, and once a editor knows she can work with a writer (not a self-evident proposition) whose voice sells well (even less self-evident), she’s going to want to see the next book as soon as humanly possible.

And no, at that point, no one will care that you still have a day job. It’s a reasonable objection, though.

A word to the wise: you might want to start working on your next during that seemingly endless period while your agent is shopping your book around — that’s agency-speak for showing it to editors — or getting ready to shop your book around. Yes, it’s a whole lot of work to wrest your fine creative mind out of the book currently in your agent’s beefy hands — but it’s a far, far more productive use of all of that nervous energy than sitting around and fretting about whether your agent is submitting your last book quickly enough.

Or rending your garments. Trust me on this one.

Wait — so what will my agent actually do with my manuscript once s/he deems it ready to go?
Let’s assume that you’ve already made the changes your agent requests, and both you and he have pulled it off in record time. Let’s also say that he’s taken only three months to give you a list of the changes he wanted, and you’ve been able to make them successfully in another three.

If that first bit sounds like a long time to you, remember how impatient you were after you submitted your manuscript to the agent? The agent has to read all of his current clients’ work AND all of those new submissions; it can take a long time to get around to any particular manuscript.

What happens next? Well, it depends upon how the agency operates. Some agencies (like mine, as it happens) will ask the writer to send them 8-15 clean copies of the entire manuscript for submission.

Other agencies will simply photocopy the manuscript they have to send it out and deduct the cost of copying from the advance. Sometimes the per-page fee can be rather steep with this second type of agency; if it is, ask if you can make the copies yourself and mail them. Many agents will also ask for an electronic copy of the manuscript, for submission in soft copy.

While some of you are cringing, furtively adding up how much it would cost to produce 15 impeccable copies of a 400-page manuscript, I can feel others of you starting to get excited out there. “Oh, boy, Anne!” a happy few squeal. “This is the part I’ve been waiting for — the agent takes my writing to the editors at the GBNYCBPH!”

Well, probably not right away: agencies tend to run on submission schedules, so as not to overtax the mailroom staff. It also makes keeping the submission lists straight easier — because you don’t want your manuscript to be sent to either the wrong editor or the same editor twice, do you?

In a large agency, it may take a while for a new client’s book to make its way up the queue. Also, not all times of the year are equally good for submission.

That just made half of you sit up ramrod-straight in your chairs, didn’t it? Remember how I told you that much of the publishing industry goes on vacation between the second week of August and Labor Day? And that it’s virtually impossible to get an editorial committee together between Thanksgiving and the end of the year? Not to mention intervening events that draw editors away from their desks, like the spring-summer writers’ conference season and the Frankfurt Book Fair in the autumn?

The inevitable result: your manuscript may be in for a wait. Depending upon your relationship with your new agent, you may or may not receive an explanation for any delays.

But the usual reason is — shout it with me now — things change. The manuscript that couldn’t interest an editor even if the agent did a striptease during the pitch (oh, there are stories) five years ago might get snapped up in a flash two years from now. And while the bookstores may be crammed with vampires and zombies now, they will be just as crammed with future fads next year.

See why it’s of critical importance to sign with not just any agent, but one whose judgment you trust, one who believes in your talent? A good agent is not just some guy who can take a brilliantly-written book and sell it — ideally, he’s the writer’s partner in long-term strategic planning of the literary variety.

And that kind of partnership, my friends, is well worth searching a while to find.

Because although this is a hard business, it’s also an ever-changing one. You want an agent who understands that ultimately, literary success is a long-term game. Myopically insisting that is true today is eternally true of the book market is just, well, historically ill-informed.

Things change — and that’s only natural. Keep up the good work!

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