Querypalooza, part VIII: polishing up that pesky descriptive paragraph, or, differentiating yourself from the rest of the crowd intent upon storming the castle
September 6th, 2010
Still hanging in there, Querypalooza attendees? Or are you getting a trifle impatient to pop those query letters into the mail?
Actually, I wouldn’t be at all surprised if some of you had the opposite reaction: visiting the site, glancing at the title of this series, exclaiming, “Oh, I don’t want to think about that!” and clicking hastily away to another, less challenging writerly forum. Who could blame the hasty retreaters? Throughout this impossibly swift series, I have been urging you to take a hard, critical look at your query letter, to make sure that you are projecting the impression that you are an impressively qualified, impeccably professional writer waiting to be discovered.
As opposed to the other kind, who in agents’ minds swarm in legions like the mobs in Frankenstein movies, wielding pitchforks, pitch-soaked flaming torches, and unbound manuscripts, chanting endlessly, “Represent my book! Represent my book!” (Alternated with, of course, “It’s a natural for Oprah!”) It’s like a bad horror film: no matter how many of those manuscripts Millicent the agency screener rejects, they just keep coming, relentlessly, pouring into the agency seemingly through every crack and crevice, appearing magically from some ever-renewing source.
You hadn’t been thinking of your query as part of an implacable daily onslaught on Millicent’s defenses, had you? In this post, I’m going to talk a bit about the inevitability of a query letter’s being part of that perpetually angry mob — and how to avoid sounding in your query letter as if you are wielding the third pitchfork from the left.
Why might that be to your advantage? Sheer novelty, among other things: you wouldn’t believe how many query letters read virtually identically. (If that still comes as a surprise to you at this point in Querypalooza, I can only suggest that you go back and re-read the earlier discussions of the dreaded cloning effect of mail-merge querying.) And that’s bad for aspiring writers, because generic queries are among the easiest to reject: not only are they comparatively unmemorable — a boilerplate account of even a thrilling plotline tends to fall a bit flat — but your garden-variety Millicent finds them somewhat insulting.
And if that comes as a surprise to you, you might want to take a gander at just how many cut-and-paste operations intended to update old queries for reuse end up in disaster. Even when the address and salutation match AND end up in the right envelope, recycling the same query for every conceivable agent renders it effectively impossible to make sure your query ends up on the right desk.
Think about it: if you don’t do individual research on each agent’s likes, dislikes, and placement record, how can you possibly know that any given one will be the best fit for your book? You don’t want just any agent to handle it, after all — your manuscript deserves the professional assistance of an agent with a proven track record of (and concomitant connections for) selling books like yours.
A realistic writer is market-savvy enough to know that he’s unlikely to find such an agent by the simple (and unfortunately common) means of doing a web search on agents + fantasy. Or by the formerly most popular alternative, snatching one of the standard agency guides off the shelf at the nearest bookstore, flipping to the index, and making a list of every agency that lists itself as representing fantasy. While neither is a bad first step toward tracking down the ideal agent for a particular book, you must admit that neither is exactly a fine-tuned agent-seeking instrument.
In the face of this undeniable reality, you can’t really fault Millicent for regarding the lack of a clear statement of why a writer selected her boss off a list of agents representing that book category as evidence that he might not have done his homework, can you? Most of the mob beating on the gate at any given moment is made up of homework-avoiders, after all.
Which brings me to the other primary reason for striving for an individual voice in your query letter. To Millicent, a well-written, personalized letter that describes a manuscript in clear, enticing, market-oriented terms is — wait for it — professional. As in the minimum level of performance for getting her stamp of approval.
That means, in practice, being specific. And yes, I know that’s hard, in a document must contain a summary of your book.
Therein lies the problem, often. The first thing most aspiring writers learn about a query is that it should contain a description of the book it is hoping the agent will represent. (Okay, the second thing: the requirement that a query be a page or less long is more widely known.) To the first-time querier, that can sound an awful lot like you have only a page to summarize a 400-page manuscript!
That’s ridiculous, of course — a querier has only a paragraph (or two, at most) to describe her book. Less, if the description isn’t particularly interesting. A 1-page synopsis is where she has to summarize her 400-page book.
Note the distinction here, because it’s vital for your sanity while composing a query — or trying to keep it under a single page, for that matter. In fact, I feel an aphorism coming on:
A query’s descriptive paragraph describes the manuscript; a synopsis summarizes it. The query presents the premise and central conflict (or, for nonfiction, the subject matter and central question), while the summary gives a complete, if brief, overview of the plot, including some indication of its resolution.
Why is being aware of this distinction vital for a savvy querier’s sanity? Because if you try to summarize the entire plot of your book in a query letter, you will drive yourself mad.
As we may see all too clearly manifested in the generality-fest that is average descriptive paragraph:
THE SIMPLEST PLOT OF ALL tells the story of boy meets girl set against the turbulent backdrop of the type of war aptly described as hell. Although Dwayne and Mimette fall madly in love, they encounter numerous obstacles. Through meeting them, they come to know themselves better and learn important life lessons before finding their very own happy ending.
Okay, so that one was a cliché-fest as well. Aspiring writer with a bit more knowledge about how agencies work may veer off into another type of generality, the lit class description:
THE NUCLEAR FALLOUT WITHIN is a classic political thriller written in a literary fiction voice. Told in the first person from four different and conflicting points of view: a handsome protagonist (Senator Brad Manlison, 38), a brainy yet uninhibited love interest (Tiffani Bambi Cheri Dignityfree, PhD, 23), an odious antagonist (Snarly Weaponwielder, 52), and a deaf-mute unrelated bystander (Cheapdevice Smith, 13). Deftly alternating between these distinct voices, the narrative draws the reader into a beautifully-described world of intrigue, power, and intense introspection.
Both of these examples are factually correct, in all probability, but that’s really beside the point at the querying stage. “What specifically are these books about?” Millicent is left muttering. “And why aren’t either of these writers using the scant space afforded in a query to demonstrate that they know how to tell a story?”
Most descriptive paragraphs don’t go to either of these extremes, of course; many are combinations of both, with perhaps a sprinkling here and there of detail. That’s not all that astonishing, given how little attention most query-writing classes/seminars/online discussions seem to devote to the part of the letter where Millicent is within her rights to expect your writing to shine.
Hey, every writer can talk compellingly about his own manuscript, right? It’s the rest of the query that really matters, doesn’t it? And If the query reads just like what the writer has seen online, it has to be fine, doesn’t it?
Apparently and unfortunately, no, on all counts. The overwhelming majority of descriptive paragraphs are not sufficiently descriptive — a real shame, because the descriptive paragraph is the querier’s single best opportunity to make the case that her manuscript is unique. Preferably in the a voice similar to the narrative voice of the book.
Does that gargantuan gulping sound I heard out there in the ether mean that two-thirds of you with queries already circulating just realized that they did not do justice to the storytelling magic of your manuscript? Did you think the point of the description was to make your book sound identical the most recent bestseller?
Or — and I suspect that this is going to be the more common gulp-generator — were you previously unaware that the descriptive paragraph (and the query in general) is a writing sample? Time to drag out the broken record player again:
Everything an aspiring writer submits to an agency is in fact a writing sample. Since the agent of your dreams is new to your writing, it’s only reasonable to expect that he will use your query letter, your synopsis, any requested pages, and even your e-mails and cover letters for submissions as bases for evaluating your writing ability. These are literate people; they expect good writers to express themselves well 100% of the time.
At minimum: spell-check everything before you hit the SEND key. Proofread everything. If you don’t know the difference between its (belonging to it) and it’s (a contraction for it is), or how to make a word plural (hint: almost never by adding an apostrophe + s), learn it. And if you have any doubts about your own grammar or proofreading abilities, run, don’t walk, to someone whose skills are impeccable.
But most of all, use your query as an opportunity to demonstrate to Millicent that, in addition to being charming, literate, and creative enough to come up with a great premise, you can tell a story well. Specifically, the story of your book.
Generally speaking, summary statements are not the best way to pull this off. Too many aspiring writers mistakenly believe that a generic query filled either with overly-broad generalities (my protagonist is Everyman struggling with quotidian life.), promotional copy (this is the most exciting book featuring childbirth since GONE WITH THE WIND!”), or just plain one-size-fits-all rhetoric (This is a fiction novel with great writing based on a true story.) is sufficient to pique an agent’s interest. All of these tactics are problematic, because a vague query will sound just like a good two-thirds of the query letters Millicent’s seen that week, and thus hardly likely to stand out amongst the forest of torches storming the castle.
Or, as she likes to put it: “Next!”
But the news is not all bad here, campers: when a query is simultaneously unique and yet professional, the result can be semi-miraculous. For a talented querier, the ubiquity of poorly-constructed queries is actually helpful.
Why? Call up that angry mob in your mind, the one that’s casually dropping by en masse to ask Dr. Frankenstein if that undead thing that’s been lurching about Geneva lately belongs to him. Now picture yourself pushing through that crowd, impeccably dressed, to knock on that castle door. For Dr. F to open the door, she’s going to have to believe that you’re not merely a cleverly-disguised villager intent upon destroying her secret laboratory where he dabbles in revivifying the dead.
So, too, with Millicent: a politely-worded, grammatically impeccable, well-written query is going to catch her eye, simply because such a low percentage of what crosses her desk meets those criteria. And frankly, that fact is very useful to her, because she can quickly reject the vast majority of the angry mob’s attempts to get her attention.
Okay, so that analogy was a trifle forced. Very few of the screeners of my acquaintance actually make a habit of prying open those well-known doors that mankind is not meant to open, and not all rejections are that knee-jerk. But you can’t deny that picturing Millicent triple-bolting the castle door made a change from imagining her burning her lip on yet another too-hot latte, right?
A good agent typically receives in the neighborhood of 800-1500 queries per week — more, if the agency makes it easy for aspiring writers to submit pages online with their queries. In the face of that constant barrage, even the most prose-loving Millicent is going to have to reject the vast majority that cross her desk, if only in self-defense. The generally-accepted figure is 98%.
Starting to make more sense that I’ve devoted my entire Labor Day weekend to concentrate this hard upon a page of writing that isn’t even in your manuscript? I’m just trying to save you some time, and some misery — and a whole lot of rejection.
So print up your latest query letter draft, please, and let’s ask ourselves a few more probing questions before you pop that puppy in the mail. But please, before we do, take a moment now to read your current draft in its entirely aloud, so it is clear in your mind — and to catch any lapses in logic or grammar, of course.
To stop the protest already halfway out of your mouth: I don’t care if you did it yesterday. Do it again, because now you’re doing it in hard copy, where — long-time readers, chant it with me now — you’re significantly more likely to catch itty-bitty errors like missed periods.
Why aloud? Because it’s the best way to catch a left-out word or logic problem.
Don’t feel bad if you find a few: believe me, every successful author has a story about the time that she realized only after a query or a manuscript was in the mailbox that it was missing a necessary pronoun or possessive. Or misspelled something really basic, like the book category.
Yes, it happens. All the time. Millicent has good reason to regard queries as Frankenstein manuscripts.
And if you don’t read it aloud IN HARD COPY one final time between when you are happy with it on your computer screen and when you apply your soon-to-be-famous signature to it…well, all I can do is rend my garments and wonder where I went wrong in bringing you up.
All right, I’ll hop off the guilt wagon now and back onto the checklist trail. Now that you’re thinking of your query as a writing sample, let’s take a quick foray back up the page before we move on.
(15) Does the first paragraph of my query show that I am a good writer, as well as convey the necessary information? Does it get to the point immediately? Or, to but it a bit more bluntly, if I were an agency screener with 200 other queries on my desk or in my inbox, would I keep reading into the next paragraph?
This may seem like draconian questions, but think about it from Millicent’s perspective: if you had to get through all of those queries before the end of the afternoon, would you keep reading the one in front of you if its first paragraph rambled? Or if, heaven forefend, it contained a typo or two?
Oh, you SAY you would. But honestly, would you?
I have been dwelling upon the first paragraph of the query letter because — oh, it pains me to be the one to tell you this, if you did not already know — countless query letters are discarded by agents and their screeners every day based upon the first paragraph alone. (Yet another reason I advise against e-mail queries, incidentally, except in the case of agents who specifically state they prefer them over the paper version: it’s too easy to delete an e-mail after reading only a line or two of it.)
Take a good, hard look at your first paragraph, and make sure it is one that will make the agent want keep reading. Does it present the relevant information — why you are querying this particular agent, book category, title, etc. — in a professional, compelling manner?
Cut to the chase. All too often, when writers do not make their intentions clear up front — say, by neglecting to mention the book category — the letter simply gets tossed aside after the first paragraph.
All right, on to paragraph two:
(16) Is my descriptive paragraph short, clear, and exciting to read? Have I actually said what the book is ABOUT?
Frequently, authors get so carried away with conveying the premise of the book that they forget to mention the theme at all. Or, as we discussed above, they try to cram the entire synopsis into the query letter. Given that the entire letter should never be longer than a page, that strategy tends to result in a missive that neither presents the book’s story or argument well nor leaves room for the necessary other elements of the query.
So what should you do instead? Limit the scope of what you are trying to achieve to making the book’s premise or argument sound fascinating.
How might one go about that? Well, for starters, buy yourself some space by axing the lit class terminology: this is not the place to talk about protagonists, antagonists, or plot twists, at least not using those words. Ditto with introductory statements like ALTERED REALITIES is the story of… or SIMILAR FANTASIES tells the tale of… If the opening paragraph has done its job properly, these kind of clauses are never actually necessary.
Second, concentrate upon presenting the protagonist as an interesting person in an interesting situation. A time-honored structure demonstrates why the lead is special in the first sentence or two (utilizing parenthetical age references to save space), devotes the second sentence to the plot’s central conflict, and the third to what’s at stake for the protagonist. As in:
Photojournalist Nana Angelopoulous (27) is far from an inexperienced traveler: her passion for documenting vanishing wildlife has brought her face-to-face with more charging rhinos, furious rattlesnakes, and irate, weapon-brandishing game wardens than even her worried mother (Irene, 56) can remember. Yet now that her favorite preserve is going to be sealed off from human contact forever, she has abruptly begun having panic attacks the moment she steps on a plane. Has the shutter come down permanently on both Nana’s career and the endangered red pandas she loves?
For a character-driven plot, you can focus even more closely on the main character. Try opening with your protagonist’s hopes and dreams, moving on to the primary barriers to his achieving them, and then wrap up by telling Millicent what he stands to win if he overcomes those obstacles — or what he stands to lose if he doesn’t. For example:
All retired paleontologist Sven Olafson (87) wants is a little peace and quiet, but who could relax with intrepid junior explorer Tammi (11) constantly digging for dinosaur bones in his back yard? Or twin grandsons borrowing in his stone tool collection to reconfigure the neighbors’ treasured marble birdbath? Or, worst of all, a malignant postman (Marvin, 62) determined to drive Sven from the only settled home he has ever had outside of a dig site?
Either structure will work for memoir, of course: treat yourself as a character in the book, change the pronouns to I, and tell Millicent what happened to you. Easy as the proverbial pie.
For other nonfiction, just set out the central problem of the book and give some indication of how you plan to address it. If you want to get fancy, toss in a sentence or two making the case that the problem is important, and to whom:
Giant sloths once roamed every continent, but thanks to human overpopulation, few living children have ever even seen one. Once-mighty herds are now reduced to just a few square acres next to a Bigfoot preserve in southwestern Oregon. Ironically, just as human needs have nearly wiped out these magnificent beasts, human needs may save them from total extinction: new research indicates that molted sloth hair may be the long-sought cure for male pattern baldness. Begging the question: is the recent establishment of megalonychid-shaving factories a triumph in the fight against extinction, or merely vanity-induced animal abuse?
What you’re doing here is not generalizing — you’re winnowing down the story to its essential elements. That’s doable, isn’t it?
When in doubt, err on the side of brevity over completeness. Remember, you honestly do have only — chant it with me now, long-time readers — 3-5 sentences to grab an agent’s interest, so generally speaking, you are usually better off emphasizing how interesting your characters are and how unusual your premise is, rather than trying to outline more of the plot.
But do make sure it sounds like a great story or interesting argument. As in a pitch, the first commandment of querying is thou shalt not bore, and believe me, nothing is more boring to someone who reads for a living than seeing the same kind of descriptions over and over again.
One of those torches waving in the night might be pretty, but when everyone in the village is brandishing one, it gets old fast.
Hark! Do I hear an angry mob beating on my battlements, chanting, “How may we both brief and interesting simultaneously?” In a word: juicy details.
Okay, so that was two words. It’s still a great strategy. Why not spice things up with details that only you could devise?
(17) Does my description use unusual details and surprising juxtapositions to make my story come across as unique or my argument as original? Or is the descriptive paragraph a collection of generalities that might apply to many different books within my chosen category?
What makes a book description memorable, whether it is fiction or nonfiction, is not merely its overall arc, but also its vividly-rendered details. Especially to a reader like Millicent who reads 50 such descriptions in a sitting, the difference between a ho-hum descriptive paragraph and one that makes her sit up and say, “Hey, I’d like to read this book!” tends to lie in the minutiae.
Not in a superabundance of minutiae, mind you: just a few careful-selected details she’s not likely to have seen before.
Unsure where the line between too many generalities and too much detail lies, flaming torch-bearers? When in doubt, stick to the central conflict.
Why, you ask? Okay, let’s step into Millie’s shoes for a minute. Read these three summaries: which would make you ask to see the first fifty pages of the book and why?
<>Basil Q. Zink, a color-blind clarinetist who fills his hours away from his music stand with pinball and romance novels, has never fallen in love — until he meets Gisèle, the baton-wielding conductor with a will of steel and a temper of fire. But what chance does a man who cannot reliably make his socks match have with a Paris-trained beauty? Ever since Gisèle was dumped by the world’s greatest bassoonist, she has never had a kind word for anyone in the woodwind section. Can Basil win the heart of his secret love without compromising his reputation as he navigates the take-no-prisoners world of the symphony orchestra?
Quite a few unique and unexpected quirks packed in there, aren’t there? I’d ask to read that book. Contrast this description with the far more common style of entry #2:
Clarinetist Basil Zink has fallen hopelessly in love with his conductor, temperamental and beautiful Gisèle. On the rebound from a ten-year marriage with Parisian bassoonist Serge, Gisèle scarcely casts a glance in Basil’s direction; she hardly seems to be aware that he’s alive. Menaced by an ultra-competitive co-worker, Basil must overcome his fears to capture the woman he loves and save his orchestra.
Interesting how different it is from the first, isn’t it, considering that both describe the same story? Yet since #2 relies so heavily on generalities and is so light on unusual details, it comes across as a tad generic, not to say cliché-ridden.
Let’s take a gander at version #3, where a love of detail has apparently run amok:
BATON OF MY HEART is a love story that follows protagonist Basil Q. Zink, whose congenital color-blindness was exacerbated (as the reader learns through an extended flashback) by a freak toaster-meets-tuning-fork accident when he was six. Ever since, Basil has hated and feared English muffins, which causes him to avoid the other boys’ games: even a carelessly-flung Frisbee can bring on a flashback. This circle metaphor continues into his adult life, as his job as a clarinetist for a major symphony orchestra requires him to spend his days and most of his nights starting at little dots printed on paper.
Life isn’t easy for Basil. Eventually, he gets a job with a new symphony, where he doesn’t know anybody; he’s always been shy. Sure, he can make friends in the woodwind section, but in this orchestra, they are the geeks of the school, hated by the sexy woman conductor and taunted by the Sousaphonist, an antagonist who is exactly the type of Frisbee-tossing lunkhead Basil has spent a lifetime loathing. The conductor poses a problem for Basil: he has never been conducted by a woman before. This brings up his issues with his long-dead mother, Yvonne, who had an affair with little Basil’s first music teacher in a raucous backstage incident that sent music stands crashing to the ground. Basil’s father never got over the incident, and Basil…”
Okay, ersatz agency screener: how much longer would you keep reading? We’re all the way through a lengthy paragraph, and we still don’t know what the essential conflict is!
Contrary to popular belief amongst queriers frightened by the prospect of having to talk about their manuscripts in marketing terms in Paragraph 1, what makes a descriptive paragraph great is not its ability to show how similar the book is to what is already published, but rather how it is different.
Oh, I don’t mean that a querier is likely to get anywhere with Millicent by claiming that his manuscript is like nothing she has ever seen before — that, too, has been said so often in queries that it has become a cliché — or that it’s a good idea to ignore the current literary market. You won’t, and it isn’t.
In order to sell any first book, however, a writer needs to be able to demonstrate that (a) it fits into an existing book category but (b) offers readers who already buy books in that category something they can’t already get by just walking into a bookstore.
Or, to cast it in grander terms: what will your book add to the literary world that it hasn’t already got? Why will the reading world be a better place if your book is published?
Deep questions, eh? I leave you to ponder them. But as you do, don’t lose sight of the fact that part of what a writer is marketing is her unique voice. How could a query letter that sounds just like everyone else’s possibly do justice to that?
Another post follows at 2 am, of course. We wouldn’t want to lose momentum so close to this end of our long weekend’s labor, would we? Keep up the good work!
A query’s descriptive paragraph describes the manuscript; a synopsis summarizes it. The query presents the premise and central conflict (or, for nonfiction, the subject matter and central question), while the summary gives a complete, if brief, overview of the plot, including some indication of its resolution.




















