Author! Author!

Still hanging in there, campers? Last night, I threw all of you queriers a bit of a curve ball: in the midst of talking about how to polish a basic query letter — polite salutation, title, book category, brief description, writing credentials/platform for writing the book, courteous sign-off, your contact information, SASE if you’re going to send it via mail — I insisted ordered blandished you into suggested that you write it not in your own good prose, but in the language of the publishing industry.

Why might you want to invest the time in doing that? To elevate a ho-hum query that features just the basics into one that veritably leaps off the incoming mail stack at Millicent the agency screener.

That made your eyes pop open this fine morning, didn’t it? “Wait,” some of the bleary-eyed call out, “back up a little. Did you just give a formula for a bare-bones query in the middle of that paragraph? Before I was fully awake? Is that fair?”

Never mind that — you’re beyond basic querying now, my friends. You’ve even, if you have been following Querypalooza with an open heart and inquisitive mind (or even vice-versa) moved past the quite good query letter we discussed in Part I of this series. (Was that only 48 hours ago? This weekend has, I must confess, been a lengthy one for me.) You’re ready to become so conversant with the logic of querying that you could toss out future queries in a pain-free hour or two, instead of an anguish-filled week or month.

And what’s the magic wand that’s going to enable you to make that radical transformation? Learning how to describe your work as an agent or editor would.

The first two steps: nailing down a book category for it and figuring out who your ideal reader is. A savvy querier needs to do more than assert that such a reader exists, however; she must provide some evidence of it.

Which is to say: once you’ve identified your target audience, it’s greatly to your advantage to do a bit of research on just how big it is. Throwing some concrete numbers into your query, demonstrating just how big your target market actually is, will make it MUCH easier for Millicent to talk about your book to higher-ups — and, in turn, for an agent to pitch it to anyone at a publishing house.

Why? Well, sales and marketing departments expect agents and editors to be able to speak in hard numbers — and no matter how much the editors at a publishing house love any given book, they’re unlikely to make an actual offer for it unless the sales and marketing folks are pretty enthused about it, too. So doesn’t it make sense to make sure the agent and editor fighting for your book have that demographic information at their fingertips, when it’s relatively easy for you to put it there?

Some of you are still not convinced that it would behoove you to go to the additional effort, aren’t you? “But Anne,” I hear those of you writing for some of the bigger markets protest. “Surely, everyone with a pulse is aware of how big my particular target audience is and why they would find my book appealing. Wouldn’t it be, you know, a little insulting if my query assumed that the agent wasn’t sufficiently aware of the world around him to know these things?”

Well, yes, if you happen to be pitching a YA book about a teenage girl’s relationship with a vampire or another book whose appeal to a recent bestseller’s already-established readership is so self-evident that any agent with a brain would pitch it as, “It’s basically TWILIGHT, but with twist X…”

But the fact is, few books that aren’t really, really derivative of current bestsellers have that obvious a target audience. Let me tell you a parable about what can happen if a writer is vague about her target market’s demographics.

Aspiring writer Suzette has written a charming novel about an American woman in her late thirties who finds herself reliving the trauma of her parents’ divorce when she was 12. Since the book is set in the present day, that makes her protagonist a Gen Xer, as Suzette herself is. (”It’s sort of autobiographical,” she admits, but only amongst friends.) Like the vast majority of queriers, she has not thought about her target market before approaching agent Briana.

So she’s stunned when Briana tells her that there’s no market for such a book. But being a bright person, quick on her feet, Suzette comes up with a plausible response: “I’m the target market for this book,” she shoots back in an e-mail. (Something a rejected querier should NEVER, EVER do, by the way, but necessary here for the sake of drama.) “People like me.”

Now, that’s actually a pretty good answer — readers are often drawn to the work of writers like themselves — but it is vague. What Suzette really meant was:

“My target readership is women born between 1964 and 1975, half of whom have divorced parents. Just under 12 million Americans, in other words — and that’s just for starters.”

But Briana heard what Suzette SAID, not what she MEANT. Since they’ve just met, how reasonable was it for Suzette to expect Briana to read her mind?

Given this partial information, Briana thought: “Oh, God, another book for aspiring writers.” (People like the author, right?) “What does this writer think my agency is, a charitable organization? I’d like to be able to retire someday.”

And what would an editor at a major publishing house (let’s call him Ted) conclude from Suzette’s statement? Something, no doubt, along the lines of, “This writer is writing for her friends. All four of them. Next!”

Clearly, being vague about her target audience has not served Suzette’s interests. Let’s take a peek at what would have happened if she had been a trifle more specific, shall we?

Suzette says: “Yes, there is a target market for my book: Gen Xers, half of whom are women, many of whom have divorced parents.”

Agent Briana thinks: “Hmm, that’s a substantial niche market. 5 million, maybe?”

Sounding more marketable already, isn’t it?

But when Briana pitches it to editor Ted this way, he thinks: “Great, a book for people who aren’t Baby Boomers. Most of the US population is made up of Baby Boomers and their children. Do I really want to publish a book for a niche market of vegans with little disposable income?”

So a little better, but still, no cigar. Let’s take a look at what happens if Suzette has thought through her readership in advance, and walks into her pitch meetings with Briana and Ted with her statistics all ready to leap off her tongue.

Suzette says (immediately after describing the book in her query): “I’m excited about this project, because I think my protagonist’s divorce trauma will really resonate with the 47 million Gen Xers currently living in the United States. Half of these potential readers have parents who have divorced at least once in their lifetimes. Literally everybody in that age group either had divorces within their own families as kids or had close friends that did. I think this book will strike a chord with these people.”

Agent Briana responds: “There are 47 million Gen Xers? I had no idea there were that many. I want to see the manuscript; this has market potential.”

And editor Ted thinks: “47 million! Even if the book actually appealed to only a tiny fraction of them, it’s still a market well worth pursuing. Yes, Briana, send me that manuscript by your new client.”

The moral of this exciting fairy tale: even the best book premise can be harmed by vague assertions about its target audience; it can only helped by the query’s talking about in marketing terms.

There is one drawback to using up-to-the-minute demographic statistics, of course — if you end up querying the same project over a long period (not at all unusual for even very well-written manuscripts, at this point in literary history), you may have to go back and update your numbers. Actually, it’s not a bad idea to reexamine your query’s arguments every so often anyway. it’s quite easy to fall into the habit of pumping out those queries without really pondering their content — or whether this particular letter is the best means of marketing to that particular agent.

Speaking of which, let’s return to our ongoing query-improvement list.

(10) Have I addressed this letter to a specific person, rather than an entire agency or any agent currently walking the face of the earth? Does it read like a form letter?
Some of you just did a double-take, didn’t you? “But Anne,” you cry in unison, and who could blame you? “I’m experiencing déjà vu. Didn’t we already cover this in #5, Is it clear from the first paragraph that I am querying the appropriate agent for my work?”

Well, yes and no. Yes, I made some suggestions in Querypalooza VI (was that only last night?) for some tried-and-true reasons for explaining why approaching a particular agent makes sense for your book. But no, we didn’t discuss how to fix a generic-sounding first paragraph.

Basically, you fix it by not using the same first paragraph in every query.

As I mentioned in an earlier post in this series, experienced queriers will tweak their basic query letters to personalize them for each agent on their list. Less experienced serial queriers, though, often do not change anything but the first paragraph, address, and salutation between each time they sent out their mailed letters, more or less insuring that a mistake made once will be replicated a dozen times. Copying and pasting the text of one e-mailed query into the next guarantees it.

And those of you who habitually did this were surprised to receive form-letter rejections? The electronic age has made it much, much easier to be dismissive. Although it may seem needlessly time-consuming, it’s worth reviewing every single query to ascertain that the opening paragraph speaks specifically to the recipient’s tastes and placement record.

Most aspiring writers don’t even consider doing this — and frankly, it’s easy to see why. Many approach quite a few agents simultaneously — and with good reason. At this point in publishing history, when many agencies don’t even respond to e-mailed queries if the answer is no, waiting to hear back from one agent before approaching the next is poor strategy. One-by-one queries can add years to the agent-finding process.

Do I sense some restless murmuring out there? “But Anne,” some of you conference veterans protest, “I heard that some agents will become furious if they find out that a writer is sending out many queries simultaneously. I don’t want to scare them away from my book by breaking their rules right off the bat!”

I agree with the general principle imbedded in this cri de coeur — it’s only prudent to check an agency’s website and/or its listing in one of the standard agency guides to ascertain what precisely the agent you are addressing wants to see in a query packet. The differentials can be astonishing: some want queries only, others want synopses, many ask for pages to be placed in the body of an e-mail, a few ask queriers just to go ahead and send the first 50 pages unsolicited.

There is no such thing as a one-size-fits-all query packet. In order not to run afoul of these wildly disparate expectations, a querier must be willing to do a bit of homework and follow individualized directions.

Admittedly, sometimes an agency’s listing in one of the standard guides, its website, and what one of its member agents will say at a conference are at odds. In the event of a serious discrepancy, don’t call or e-mail the agency to find out which they prefer. Go with the information that appears to be most recent — in my experience, that’s usually what’s posted either on the website or on Publisher’s Marketplace.

What no agency will EVER leave off any of its expressions of preference, however, is mention of a policy forbidding simultaneous querying, the practice of sending out queries to more than one agent at a time — if it has one, which is exceedingly rare. Some do have policies against simultaneous submissions, where more than one agent is reading requested materials at the same time, but believe me, the agencies that want an exclusive peek tend to be VERY up front about it.

So If you have checked to ascertain that the agent of your dreams — or at least the next on your list — does not have an exclusivity policy, you should assume that s/he doesn’t. Trust me, if an agent who does prefer an exclusive peek doesn’t want other agents seeing it, s/he will let you know.

Until then, it’s a waste of your valuable time to grant a de facto exclusive to someone who hasn’t asked for it. (For some tips on dealing with an actual request for an exclusive if and when it comes up, please see the EXCLUSIVES TO AGENTS category on the list at right.)

So why does the rumor that that agents secretly crave exclusives (and thus penalize queriers who don’t read their minds and act accordingly) remain so pervasive? Beats me. If I had to guess, I would say that it is an unintended side effect of agents’ standing up at writers’ conferences and saying, “For heaven’s sake, don’t send out mass queries — if I see a query that’s clearly been sent to every agent in the book, I send straight it into the rejection pile.”

In other words, don’t send out generic queries. They’re just not worth your time.

A query letter designed to please all is unlikely to be geared to the specific quirks and literary tastes of any particular agent — one of the many reasons that this shotgun approach seldom works. The other, believe it or not, is that mass submitters often render the fact that they don’t know one agent on their lists from another by sending out what is known in the biz as a Dear Agent letter. As in one that begins:

Dear Agent,

I haven’t the vaguest idea who you are or what you represent, but since the big publishing houses don’t accept submissions from unagented authors, I come to you, hat in hand, to beg you to represent my fiction novel…

Why, when there is so much to resent in this (probably quite honest) little missive, would the salutation alone be enough to get this query rejected without reading farther? Well, to folks who work in agencies, such an opening means only one thing: the writer who sent it is sending an identical letter to every agent listed on the Internet or in one of the standard agency guides.

Willy-nilly, with no regard to who represents what and consequently who is likely to be interested in the book at hand.

Which means, they reason, that it is unlikely to the point of mockery that the book being proposed is going to fit the specific requirements and tastes of any of the agents currently domiciled at the agency. And, most will additionally conclude, the writer hasn’t bothered to learn much about how the publishing industry works. Virtually any Millicent will simply toss it into the reject pile, if not actually the trash. (Dear Agent letter-writers seldom know to include SASEs, alas.)

Since this is such a NOTORIOUS agents’ pet peeve, I’m going to trouble you with yet another question aimed at making that first paragraph a beautiful case that you — yes, you — are the best possible fit for the agent you happen to be querying at the moment. And to make that case pellucidly clear even to a Millicent who has only 30 seconds or so to devote to each query.

(11) Do I make it clear in the first paragraph of the letter SPECIFICALLY why I am writing to THIS particular agent — or does it read as though I could be addressing any agent in North America?
This is a corollary of the last, of course — to put it another way, writers aren’t the only ones screaming at the heavens, “Why me? Why me?” (Agents scream it, too, but with a slightly different meaning.)

No, but seriously, agents (and their screeners) wonder about this. So it’s worth taking a look at your query letter and asking yourself if it answers the question: there are hundreds and hundreds of literary agents in the United States alone — why did you choose this one, out of all others, to query? What specifically about this agent’s track record, literary tastes, and/or bio led you to say, By gum, I would like this person to represent my work?

And no, in this context, because she is an agent and I desperately want to sell my book to a publisher is not a reason likely to impress Millicent. She hears it too often.

The best way to justify your agent choice is by mentioning one of the agent’s recent sales. Remember, agents — like most other people — tend to be proud of their best work: if you want to get on their good side, showing a little appreciation for what they have done in the past is just good strategy. Especially if you can honestly compliment them on a project they really loved, or one that was unusually difficult to sell.

I picked this little trick up not at writers’ conferences, but in academia. When a professor is applying for a job, she is subjected to a form of medieval torture known as a job talk. Not only is she expected to give a lecture in front of the entire faculty that is thinking of hiring here, all of whom are instructed in advance to jump on everything she says with abandon, but she is also expected to have brief private meetings with everyone on the faculty first.

It’s every bit as horrible as it sounds, like going through a series of 20 or 30 interviews with authors who think simply everyone in the universe has read their work. (Everyone smart, anyway.) If you’re the job candidate, you’d better have at least one pithy comment prepared about each and every faculty member’s most recent article, or you’re toast.

Gee, I can’t imagine why I didn’t want to remain in academia. But it did teach me something very valuable indeed: pretty much every human being affiliated with any book ever published likes to be recognized for the fact.

Fortunately, it’s very easy to work a compliment into a query letter without sounding cheesy or obsequious. If the agent you are querying has represented something similar to your work in the past, you have a natural beginning:

Since you so ably represented X’s excellent book, {TITLE}, I believe you may be interested in my novel…”

There are many ways to find out what an agent has represented. Check the acknowledgments of books you like (authors often thank their agents), or check the agency’s website to see whom the agent represents. If all else fails, call your favorite book’s publisher, ask for the publicity department, and ask who the agent of record was; legally, it’s a matter of public record, so they have to tell you.

Actually, with small publishers, this isn’t a bad method for finding out what they are looking to publish. I once had a charming conversation with an editor at a small Midwestern press, who confided to me that when she had acquired the book about which I was inquiring, the author did not yet have an agent. Sensing an opportunity, I promptly pitched my book to her — and she asked me to send her the first fifty pages right away.

Sometimes opportunities are hiding in some unexpected places. For instance…

(12) If I met this agent or editor at a conference, or am querying because I heard him speak at one, or picked him because s/he represents a particular author, do I make that obvious immediately? If I picked him purely because he represents my book category, have I at least made that plain?
Queriers often seem reluctant to mention bring up having heard an agent speak, but since such a low percentage of the aspiring writers out there attend conferences (under 4%, according to the last estimate I saw), attending a good one that the agent you’re querying also attended is in fact a minor selling point for your book.

The prevailing wisdom dictates that writers who make the investment in learning how to market their work professionally tend to have more professional work to present. A kind of old-fashioned notion, true, but if you’re a conference-goer, it’s one you should be riding for all it is worth.

I would suggest being even more upfront than this, if the conference in question was a reputable one and you did in fact attend it. Why not write the name of the conference on the outside of the envelope, in approximately the same place where you would have written REQUESTED MATERIALS had you pitched to the agent successfully there?

And if you are an e-querying type, why not mention it in the subject line of the e-mail? (Also a good idea to include: the word QUERY.)

If you have not heard the agent speak at a conference, read an article she has written in a writer’s magazine or online, or noticed that your favorite author thanked her in the acknowledgments of a book you liked — all fair game to mention in the first line of your query — don’t give in to the temptation not to personalize the first paragraph. Be polite enough to invent a general explanation for why you added her to your querying list:

Since you represent such an interesting array of debut fiction about women in challenging situations, I hope you will be interested in my novel…

(13) Am I sending this query in the form that the recipient prefers to receive it? If I intend to send it via e-mail, have I quadruple-checked that the agency accepts e-mailed queries? If I am sending it via regular mail, have I checked that the agency still accepts paper queries?

Stop laughing, hard-core web fiends. The publishing world runs on paper — even as I write this, it’s still far from unusual for a prestigious agency not to accept e-submissions at all. Even agencies with websites (which not all of them maintain, even today) that accept submissions directly through the website often employ agents who prefer paper queries, even from writers residing in foreign countries for whom getting the right stamps for the SASE is problematic.

Double-check the agency’s policy before you e-query. This information will be in any of the standard agency guides, and usually on the website as well.

If you’re in doubt, query via regular mail — strategically, it’s a better idea, anyway.

it’s far, far less work to reject someone by the press of a single button than by stuffing a response into a SASE. Also, the average reader scans words on a screen 70% faster than the same words on paper. Thus, a truly swift-fingered Millicent can reject 50 writers online in the time that it would take her to reject 10 on paper.

The relative speed of scanning e-queries is why, in case you’re wondering, quite a few of the agencies that actively solicit online queries tend to respond more quickly than those that don’t. Or not at all — which means that it’s also worth your while to check an agency’s policy on responding to e-queries before you approach them; many have policies that preclude responding to a querier if the answer is no.

“But Anne,” I hear many of you shout, “what happens if I accidentally send an e-query to an agent who doesn’t like them, or a paper query to one who prefers to be approached electronically? That won’t result in an automatic rejection, will it?”

Not necessarily, but often. But let me ask you this: who would you prefer to read your letter, an agent calmly going through a stack (or list) of queries, or an agent whose first thought upon seeing your epistle is, “Oh, God, not another one! Can’t any of these writers READ? I’ve said in the last ten years’ worth of Herman’s Guides that I don’t want to be queried via e-mail!”

I don’t know about you, but given my druthers, I would select the former.

Call me old-fashioned, but I believe that just as it’s polite to address a person the way he prefers to be addressed, rather than by a hated nickname, a courteous writer should approach an agent in the manner she prefers to be approached. Those with strong preferences either way seldom make a secret of it; verify before you send.

And before anyone out there asks: yes, most agents will assume that a writer worth having as a client will have gone to the trouble of learning something about their personal preferences. If they have expressed a pet peeve in one of the standard agency guides, they will assume that you are aware of it.

While we’re on the subject of double-checking, allow me to sneak in one more quick question before I sign off for the morning:

(14) Am I absolutely positive that I have spelled the agent’s name correctly, as well as the agency’s? Am I positive that the letter I have addressed to Dear Mr. Smith shouldn’t actually read Dear Ms. Smith? Heck, am I even sure that I’m placing the right letter in the right envelope?
I hear some titters out there, but you wouldn’t BELIEVE how common each of these gaffes is. The last is usually just the result of a writer’s being in a hurry to get the next set of queries in the mail, and tend to be treated accordingly, but the first two constitute major breaches of etiquette.

And yes, an agent with a first name that leaves gender a tad ambiguous is every bit as likely to resent an incorrect salutation as a Rebecca or Stephen would. Often more, because a Cricket, Chris, or Leslie would constantly be receiving queries apparently addressed to someone of the opposite sex.

If you’re in serious doubt, call the agency and ask point-blank whether the agent is a Mr. or Ms. (Quick note for those querying US agents from other parts of the world: currently, Mr. or Ms. are the only two options, unless the person in question happens to be a doctor or a professor; unless a woman makes a point of identifying herself as a Miss or Mrs., Ms. is the proper salutation.)

I know: you’ve heard 4500 times that a writer should NEVER call an agency until after she has a signed representation contract in hand or the agent has left a message asking him to call back, whichever comes first. While it is quite true that allowing the agent to set the level of familiarity in the early stages of exchange is good strategy, most offices are set up to allow a caller to ask a quick, anonymous question, if she’s polite about it. As long as you don’t ask to speak to the agent personally and/or use the occasion to pitch your book, you should be fine.

Have you noticed how many of these tips boil down to some flavor of be clear, do your homework, and be courteous? That’s not entirely accidental: as odd as it may seem in an industry that rejects so many talented people so brusquely, manners honestly do count in this business.

As my grandmother was fond of saying, manners cost nothing. But as I am prone to tell my clients and students, not exhibiting courtesy can cost an aspiring writer quite a lot.

So sit up straight, brush your teeth, and help little old ladies across the street; it will be great practice for working with an agent or editor.

Think we’re at the end of the query-refining questions? Not by a long shot. Tune in at 6 pm for my next installment, and keep up the good work!

Before I launch into our latest installment of Querypalooza, I’d like to ask for a moment of silence, please. (Which shouldn’t be terribly difficult for those of you reading this in the middle of the night, should it?) All of us here at Author! Author! would like to sent out a heartfelt RIP to Larry Ashmead, editor to such science fiction luminaries as Isaac Asimov. Mr. Ashmead was one of the great eclectic-minded editors, known for taking chances on first books simply because — gasp! — he fell in love with them.

His background was eclectic, too: as his AP obituary notes, “He received a doctorate in geology from Yale University, but decided he preferred geology to geologists and chose to work in publishing, his 43-year career beginning at Doubleday and ending with his retirement from HarperCollins in 2003.” This kind of leap from academia to publishing used to be charmingly common; for smart, well-read people, it seemed like a natural next step.

May you enjoy the extensive libraries of the afterlife, Mr. Ashmead. Do say hello to Mark Twain for me.

Back to the business at hand. In our last thrilling installment of Querypalooza, we began going through a list of questions intended to help you steer clear of the most common querying mistakes. So far, our troubleshooting list has concentrated upon length and tone. Tonight, however, I would like to shift our focus toward the more market-oriented aspects of the query.

And half of you just tensed up, didn’t you? Not entirely surprising: for many, if not most, aspiring writers, marketing is a dirty word. You can’t throw a piece of bread at a circle of writers without hitting someone who will insist that writing for the market is the moral opposite of writing for art’s sake.

To a professional writer, the market/art split is a false dichotomy. There’s plenty of marvelous writing that’s done very well commercially. And it would be surprising if most aspiring writers weren’t aware of that: as a group, after all, we’re some of the most devoted readers of the already-published, right?

Besides, insisting that thinking seriously about who is going to buy your work is tantamount to selling out is self-defeating for a writer trying to land an agent. Knowing something about how books are sold is not optional for an author working with an agent or editor; it’s a prerequisite. (If you are brand-new to the process, you might want to set aside some time to peruse the HOW DO MANUSCRIPTS GET PUBLISHED? category on the archive list at right.)

If you don’t want to make a living at it, of course, you needn’t worry about marketing realities. Writing for your own pleasure, and that of your kith and kin, is a laudable pursuit. I would never knock it. But if you want total strangers to buy your work, you are going to have to think about how to market it to them.

And that means learning to speak the language of the industry, at least enough to describe your work in terms that every agent, editor, and screener will understand. To do that, you’re going to need to give some thought to what your book is about, who you expect to read it, and where it might sit on a shelf in a brick-and-mortar bookstore.

Not to frighten you, but you’re also going to have to be able to convey all of this information within a few sentences.

Query letters are, after all, brief — and may not have even an entire page of Millicent’s attention to make their cases. To crank up the broken record player again,

The vast majority of queries are not read in their entirety before being rejected. Therefore, the first paragraph of your query is one of the very few situations in the writing world where you need to TELL, as well as show.

So let’s turn our attention to the crucial information in that first paragraph. To our muttons!

(5) Is it clear from the first paragraph that I am querying the appropriate agent for my work?
Why is it so VERY important to make absolutely certain that this information is clearly presented in the first paragraph?
If your first paragraph doesn’t tell Millicent either that the book in question is in fact the kind of book her boss is looking to represent or another very good reason to query him (having spoken to him at a conference, having heard her speak at same, because she so ably represented Book X, etc.), she is very, very likely to shove it into the rejection pile without reading any farther.

Don’t groan over the amount of research this may entail — indiscriminate querying is not likely to match you up with the best agent for your work. Besides, in order to personalize each query, you need to come up with only one or two reasons for picking this particular agent.

Remember our two examples from last time, where Flaubert accidentally mixed up one agent’s name and background with another’s? It contained some good reasons, couched in some restrained praise. To refresh your memory, he sent this:

When he intended to send this:

Despite our Gustave’s momentary inattention to critical detail, he had essentially the right approach in both letters: he devoted the opening sentences of his various queries to telling each agent why he was querying him or her, rather than simply sending the same letter to everybody. In fact, he brought up two perfectly adequate for each: for Ms. Marketer, he mentioned both an article she had written and a book she had successfully represented; for Mr. Bookpusher, he brought up having heard him speak at a conference — and a book Ms. Marketer had successfully represented.

Again: proofread before you send it out. Every time, without exception.

Agents-who-blog make this kind of opening quite easy for queriers: all you have to do is mention that you’re a fan. Do be absolutely positive before embracing this tactic, however, that you have read enough of the blog in question to know what the agent has said she is looking for in a query or book project. Trust me, AWBs’ Millicents already see enough queries from people who make it quite plain that all they know about the blogging agent is her name.

Don’t hesitate to mention if you attended a conference where the agent spoke: traditionally, conference attendance is considered a sign that a writer is serious about learning how the publishing business works. (Which is kind of funny, actually, as so many writers’ conferences focus far more on craft than practical issues like manuscript preparation and submission. You’d be amazed at how often conference organizers have asked incredulously, “You want to teach a two-hour seminar on formatting? What on earth for? Isn’t everybody already familiar with professional standards?”) Even now, when so many writers are gleaning their knowledge from the Internet, many agents still tell attendees to include the conference’s name in the first line of the query, the subject line of the e-query, or both.

It’s worth using as an entrée even if you did not get a chance to interact with him at all. At a large or snooty conference, it’s not always possible — and even if you do manage some face-to-face time, the agent may well be meeting so many aspiring writers in so short a time that he may not remember every individual. So don’t be shy about reminding him that you were a face in the crowd.

(6) Is it clear from the first paragraph what kind of book I am asking the agent to represent?
This may seem like a silly question, but it’s jaw-dropping how many otherwise well-written query letters don’t even specify whether the book in question is fiction or nonfiction. Or the book category. Or even, believe it or not, the title.

Quoth Millicent: “Next!”

The book category, the most straightforward way to talk about your writing in professional terms, is the most often omitted element. And that’s a shame, because in either a query or a pitch, the more terse and specific you can be about your book’s category, the more professional you will sound.

Why terse? Well, mostly because book categories tend to be only one or two words long: historical romance, science fiction, urban fantasy, women’s fiction, Highland romance, YA paranormal, Western, literary fiction, memoir, and so forth. In fact, these terms are so concentrated that it’s very, very easy to annoy Millicent by adding unnecessary adjectives or explanation: literary fiction novel or science fiction novel are technically redundant, for instance, because all novels are fiction, by definition. By the same logic, true memoir, real-life memoir, and memoir about my life are all needlessly repetitive descriptions.

The sad thing is, the widespread tendency among both queries and pitchers is in the opposite direction of terseness — or even using the terminology that agents themselves use. As much as writers seem to adore describing their work as, “Well, it’s sort of a romance, with a thriller plot, a horror villain, and a resolution like a cozy mystery,” agents and editors tend to hear ambiguous descriptions as either waffling, a book’s not being ready to market, or the writer’s just not being very familiar with how the industry actually works.

Which means, incidentally, that within the query, you might want to avoid those ever-popular terms of waffle, my writing defies categorization, my book is too complex to categorize, my book isn’t like anything else out there, no one has ever written a book like this before, and that perennial favorite of first novelists, it’s sort of autobiographical.

Which, translated into industry-speak, come across respectively as I’m not familiar with how books are sold in North America, I don’t know one book category from another, I’m not familiar with the current market in my area of interest — which means, Mr. Agent, that I haven’t been buying your clients’ work lately, I’m not familiar with the history of the book market in my area, and I was afraid people would hurt me if I wrote this story as a memoir.

Don’t blame the translator, please: the writers and the agents are just not speaking the same language.

Contrary to popular opinion, picking a conceptual box for your work will not limit its market appeal; it will simply tell Millicent which shelf at Barnes & Noble or category on Amazon you expect to house your book. It honestly is that simple. You really do not need to stress out about the choice nearly as much as most aspiring writers do.

So take a nice, deep breath and consider: what books currently on the market does my book resemble? How are these books categorized?

“But Anne,” I hear the more prolific among you protest, “I write in a number of different book categories, and I’m looking for an agent to represent all of my work, not just some of it. But won’t it be confusing if I list all of my areas of interest at the beginning of my query?”

In a word, yes — and generally speaking, it’s better strategy to query one book at a time, for precisely that reason. If you like (and you should like, if you have a publication history in another book category), you may mention the other titles later in your query letter, down in the paragraph where you will be talking about your writing credentials. It will only render you more memorable if you are the science fiction writer whose query included the immortal words, Having twenty-seven years’ experience as a deep-sea archeologist, I also am working on a book on underwater spelunking.

But in the first paragraph, no. Do you really want to run the risk of confusing Millicent right off the bat about which project you are trying to sell? Terseness is your friend here.

(7) Does my letter sound as though I am excited about this book, or as if I have little confidence in the work? Or does it read as though I’m apologizing for querying at all?
We all know that writing query letters is no one’s idea of a good time. Well, maybe a few masochists enjoy it (if they’re really lucky, maybe they can give themselves a paper cut while they’re at it), but the vast majority of writers hate it, hate it, hate it.

Which, unfortunately, can translate on the page into sounding apprehensive, unenthusiastic, or just plain tired. While query fatigue is certainly understandable, it tends not to produce a positive tone for presenting your work.

Insecurities, too, show up beautifully on the query page. While the writer’s opinion of her own work is unavoidably biased, in my experience, that bias tends to be on the negative side for most. We’ve all heard a lot about queriers who make overblown claims about their work (This book will revolutionize fiction!, This is a sure-fire bestseller!, or that perennial favorite, It’s a natural for Oprah!), but apologetic openings like I’m so sorry to bother you,, Pardon me for taking up your time,, and This may not be the kind of book that interests you, but… turn up on Millicent’s desk more often than you’d think.

Much of the time, this sad-sack tone is the result of query fatigue. I know that repeated rejection is depressing and exhausting, but it really is in your best interest to make an effort to try to sound as upbeat in your seventeenth query letter as in your first.

No need to sound like a Mouseketeer on speed, of course, but try not to sound discouraged, either. And never, ever, EVER mention how long you’ve been querying, how many agents have already rejected this project, or how hard it has been emotionally. It’s unprofessional. A query is not the place to express frustration with the querying process; save that for lively conversation with your aforementioned significant other, family members, and friends.

While it is a nice touch to thank the agent at the end of the query for taking the time to consider your work, doing so in the first paragraph of the letter and/or repeatedly in the body can come across as a tad obsequious. Begging tends not to be helpful in this situation. Remember, reading your query is the agent’s (or, more likely, the agent’s assistant’s) JOB, not a personal favor to you.

No, no matter HOW long you’ve been shopping your book around. Speaking of overly-effusive politeness,

Of you have already pitched to an agent at a conference and she asked you to send materials, you do not need to query that same agent to ask permission to send them, unless she specifically said, “Okay, query me.”

To the pros, being asked over and over again whether they REALLY meant that request is puzzling and, if it happens frequently, annoying.

Many conference-goers seem to be confused on this point. Remember, in-person pitching is a substitute for querying, not merely an expensive extension of it.

This remains true, incidentally, even if many months have passed since that pitch session: if it’s been less than a year since an agent requested pages, there is absolutely no need to query, call, or e-mail to confirm that she still wants to see them. (If it’s been longer, do.)

(8) Does my book come across as genuinely marketable, or does the letter read as though I’m boasting?
In my many, many years of hanging out with publishing types, I have literally never met an agent who could not, if asked (and often if not), launch into a medley of annoyingly pushy, self-aggrandizing query letter openings he’s received. As I may have mentioned already,

Every agent and screener in the biz already seen a lifetime’s supply of, “This is the greatest work ever written!”, “My book is the next bestseller!”, and “Don’t miss your opportunity to represent this book!” Such inflated claims make a manuscript seem LESS marketable, ultimately, not more.

Trust me, they don’t want to hear it again. Ever.

So how do you make your work sound marketable without, well, just asserting that it is? Glad you asked.

(9) Does my query make it clear what kind of readers will buy my book — and why?
Few queries address this point, but to folks who speak publishing’s lingua franca, it’s simply not possible to talk about a manuscript without considering these questions. So you’ll reap the benefits of both professional presentation and comparative rarity if your query identifies your target market clearly, demonstrating (with statistics, if you can) both how large it is and why your book will appeal to that particular demographic.

Trust me, Millicent is going to respond quite a bit better to a statement like MADAME BOVARY will resonate with the 20% of Americans who suffer from depression at some point in their lives than Every depressed woman in America will want to read this book! She sees the latter type of claim on a daily — or even hourly — basis and discounts it accordingly. At best, such claims come across as exaggerations; at worst, they look like lies.

Why might she think that? Well, logically, a claim like Every depressed woman in America will want to read this book! could not possibly be true. No book appeals to everyone in a large demographic, and nobody knows that better than someone who works within the publishing industry. Far, far better, then, to make a realistic claim that you can back up with concrete numbers.

I’m not talking about publishing statistics here; I’m talking about easy-to-track-down population statistics — and that comes as a big surprise to practically every aspiring writer who has ever taken my pitching class. “Why,” they almost invariably cry, “shouldn’t I go to the trouble to find out how many books sold in my chosen category last year? Wouldn’t that prove that my book is important enough to deserve to be published?”

Well, for starters, any agent or editor would already be aware of how well books in the categories they handle sell, right? Mentioning the Amazon numbers for the latest bestseller is hardly going to impress them. (And you’d be astonished by how many agents don’t really understand how those numbers work, anyway.)

Instead, it makes far more sense to discover how many people there are who have already demonstrated interest in your book’s specific subject matter. I feel a golden oldie coming on:

No book ever written appeals to every conceivable reader — or can be represented effectively by any randomly-selected agent. While your future publisher’s marketing department will undoubtedly have ideas about who your ideal reader is and why, it’s far, far easier to talk about your book professionally if you first take the time to figure out what kind of readers are in your target audience.

The term target audience made some of you tense up again, didn’t it? As scary as it may be to think about, if you are going to make a living as a writer, you will be writing for a public. In order to convince people in the publishing industry that yours is the voice that public wants and needs to hear, you will need to figure out who those people are, and why they will be drawn toward your book.

Let’s start off with a nice, non-threatening definition of terms. What is a target audience?

Simply put, the target audience for a book is the group of people most likely to buy it. Not just a segment of the population, mind you, but readers who are already in the habit of buying books like yours. That’s why it is also known as a target market: it is the demographic (or the demographics) toward which your publisher will be gearing advertising.

So I ask you: who out there needs to read your book and why?

If that question leaves you a bit flummoxed, you’re certainly not alone — most fiction writers and nearly all memoirists initially have a difficult time answering that question about their own work. First-time memoirists are notorious in their first panic to answer huffily, “Well, obviously, the book’s about me.”

Yes, that is obvious, now that you mention it. But what else is the memoir about? Even the most introspective memoir is about something other than its author.

Fiction writers, too, tend to stumble over the answer. “Well, people will read it for the writing, obviously,” novelists mutter. “Isn’t that enough? It’s sort of based on something that really happened, if that helps.”

Of course, lovely writing is going to be one of a good novel’s attractions, but every book category has well-written books in it. Well-crafted sentences are expected in professional writing. But unless you are planning to market your book as literary fiction — i.e., a novel where the beauty or experimental nature of the writing and exquisitely-examined character development are the book’s primary selling points — nice writing, which of course a plus, is not much of a descriptor. (Besides, literary fiction is a relatively tiny portion of the fiction market, usually coming in around 3-4%. Why so small? It assumes a college-educated readership.)

What makes it a poor descriptor? It does not answer the central questions of a query letter: what is your book about, and who needs to read it?

Or, to put in the terms Millicent might: what are the potential readers for this book already reading? Why are they reading it? What about this book is likely to appeal to those same readers?

But let’s not get ahead of ourselves. Your book is about something other than its protagonist, right? That something has probably been written about before — so why not find out how those books were marketed, to glean inspiration about how to market yours? (As Pablo Picasso was reportedly fond of saying, “Bad artists copy. Good artists steal.”)

Or you can approach it even more straightforwardly: pick an element of your story that might make your ideal reader pick up your book. It’s set on a farm; the protagonist’s sister has multiple sclerosis; the characters keep going to a drive-in movie theatre. Any running theme is legitimate subject matter for marketing purposes.

Then ask yourself: who might be interested in this subject? How many small family farms are there in the US? Just how many people have multiple sclerosis? Who is likely to remember drive-in theatres fondly?

Getting the picture? Might not people who are already interested in that topic — and, ideally, are already demonstrating that interest by buying books about it — be reasonably regarded as potential readers for your book? What books do these readers already buy? Who are their favorite living authors, and what traits do your books share with theirs?

While we’re at it, who represents these readers’ favorite authors, and would those agents be interested in your book?

Is tracking down all of this information bound to be a lot of work? Yes, possibly, but as the Internet has made performing such research quite a bit easier than it was at any previous point in human history, you’re probably not going to garner any sympathy from Millicent. (Word to the wise: just because information is posted online doesn’t mean it is true; it’s worth your while to double-check with credible sources. Why, just last month, a Wikipedia spokesperson told an interviewer that the site is not intended to be anyone’s only source of information; it’s designed to give an overview of a subject.) But just as performing background research on who agents are and what they represent will enable you to target your queries more effectively than indiscriminate mass mailings to everyone who has ever sold a book in your book category, doing a bit of digging on your target audience before you send out your queries will save you time in the long run.

Still at a loss about how to begin about gathering this data, or even what information you should be gathering? As it happens, I’ve written about these issues at some length — and have carefully hidden the relevant posts under the obscure monikers IDENTIFYING YOUR TARGET MARKET and YOUR BOOK’S SELLING POINTS in the category list at right. Those posts should give you quite a bit of material for brainstorming.

Do I hear some disgruntled muttering out there? “I’m not a marketer; I’m a writer,” I hear some of you say. “How the heck should I know who is going to buy my book? And anyway, shouldn’t a well-written book be its own justification to anyone but a money-grubbing philistine?”

Well, yes, in a perfect world — or one without a competitive market. But neither is, alas, the world in which we currently live.

As nice as it would be if readers flocked to buy our books simply because we had invested a whole lot of time in writing them, no potential book buyer is interested in EVERY book on the market, right? There are enough beautifully-written books out there that most readers expect to be offered something else as well: an exciting plot, for instance, or information about an interesting phenomenon.

To pitch or query your book successfully, you’re going to need to be able to make it look to the philistines like a good investment.

And before anybody out there gets huffy about how the industry really ought to publish gorgeously-written books for art’s sake alone, rather than books that are likely to appeal to a particular demographic, think about what the pure art route would mean from the editor’s perspective: if she can realistically bring only 4 books to press in the next year (not an unusually low per-editor number, by the way), how many of them can be serious marketing risks, without placing herself in danger of losing her job? Especially in this economy, when the major publishers have been trimming their editorial staffs.

As with choosing a book category, it pays to be specific. For one thing, it will make your query stand out from the crowd. And PLEASE, for your own sake, avoid the oh-so-common trap of the dismissive too-broad answer, especially the ever-popular women everywhere will be interested in this book; every American will want to buy this; it’s a natural for Oprah. Even in the extremely unlikely event that any of these statements is literally true in your book’s case, agents and editors hear such statements so often that by this point in human history, they simply tune them out.

Make sure your target market is defined believably — but don’t be afraid to use your imagination. Is your ideal reader a college-educated woman in her thirties or forties? Is it a girl aged 10-13 who doesn’t quite fit in with her classmates? Is it an office worker who likes easy-to-follow plots to peruse while he’s running on the treadmill? Is it a working grandmother who fears she will never be able to afford to retire? Is it a commuter who reads on the bus for a couple of hours a day, seeking an escape from a dull, dead-end job?

While these may sound like narrow definitions, each actually represents an immense group of people, and a group that buys a heck of a lot of books. Give some thought to who they are, and what they will get out of your book.

Or, to put a smilier face upon it, how will this reader’s life be improved by reading this particular book, as opposed to any other? Why will the book speak to her?

Again, be as specific as you can. As with book category, if you explain in nebulous terms who you expect to read your book, you will simply not be speaking the language of agents and editors.

Try to think of learning to speak this language as less of an annoying hurdle than as another step toward assembling a serious writer’s bag of marketing tools, a collection that will, I hope, serve you well throughout the rest of your writing life. Learning to figure out a book’s ideal readership, how to identify a selling point, coming to describe a book in the manner the industry best understands — these are all skills that transcend the agent-finding stage of a writer’s career.

More thoughts on marketing your work follow at 10 am. In the meantime, keep up the good work!

We’ve just been zipping through the diagnosis and treatment of the ailments from which your garden-variety query letter tends to suffer, haven’t we? There’s a good reason for that: many, many aspiring writers stateside are using this long weekend to prepare their next barrages of query letters, and I wanted my readers to have freshly updated advice on hand for the beginning of the autumn foray.

It’s not only the queriers who are feeling autumn in the air these days; it’s prime polishing time for submitters, too. Labor Day marks the dividing line between the summer writers’ conference season and the fall conference season, so pitchers who received requests for materials over the summer are starting to feel antsy about sending out those submissions. Another week’s worth — or month’s worth — of proofreading won’t harm their books’ chances, actually, but still, most savvy manuscript-owers feel that they should send out summer-requested materials by the time school starts.

The cumulative result, naturally, is that when Millicent, her fellow agency screeners, and their boss agents come dragging into the office on Tuesday, they will be greeted by a month’s backlog of queries and submissions. Inboxes both literal and virtual will be stuffed to overflowing.

So it’s probably not the world’s worst idea to hold off for a couple of weeks or so before you mail yours off, if only to wait until Millie’s in a better mood. At minimum, do not even dream of e-mailing a query until at least Thursday, when the into-the-agency flood will have subsided a little. (You already knew not to e-mail queries on weekends in general, right? Monday morning always greets Millicents and their agents with overloaded inboxes.)

All of which is to say: just because we’re devoting this weekend to all things query-related does not mean that you absolutely have to send something off by the end of the weekend, or even the end of the week. I’d much, much rather see my readers spend an extra week or two on drafting a really good query letter than to have any of you kicking yourselves a month from now, wishing you’d queried differently.

Especially if the difference between popping it in the mail on this Tuesday a.m. and next means being able to have someone whose literary (and grammatical) opinion you trust read your query draft. Even if a writer’s been at it a while, it can be pretty hard to see the flaws in one’s own query letters — and for some reason I have never been able to fathom, even aspiring writers professional enough to be routinely soliciting feedback on their manuscripts often guard their queries jealously from any human eyes other than Millicent’s.

Whose peepers, as those of you who have been visiting this blog for a good long time are already aware, are not generally charitably-oriented. And that’s as much of a problem for writers accustomed to the querying process as for those new to it: since most experienced queriers will tweak their basic query letters to personalize them for each (don’t worry; I’ll be getting to that), there tends to be a lot of cutting, pasting, and general rewriting going on between mailings and/or strikings of the SEND button.

And what is an extremely likely outcome when any piece of writing is constantly being revised over time? Shout it out, those of you who were hanging around this blog earlier in the summer: it can turn into a Frankenstein manuscript, an unholy mish-mash of half-completed revisions.

The single most common type of Frankenstein query, as we saw last time, is the mismatched salutation and address. Nothing screams out I’m doing a mass mailing of queries, and you, sir, are palpably on the bottom of my wish list! like a letter that runs thus:

See the problem? In the stress of sending out multiple queries — a smart strategy in its own right, by the way; with sometimes months-long turn-around times at some agencies and no-reply policies at others, waiting to hear back from Agent A before querying Agent B is a sure-fire strategy for wasting years of your life — Mssr. Flaubert copied the address of one agent onto a letter personalized for another.

What he intended to send (and probably didn’t ever notice he didn’t send) was this:

Our Gustave fell victim to query fatigue, in short. Quite understandable, of course, but how do you think Ms. Marketer is likely to respond not only to being addressed by the wrong name and with the honorific for the wrong sex, but being congratulated for her speech at a conference she never attended?

That’s right, campers: “Next!”

So please, proofread every single query every single time . Yes, even e-queries. Many a Millicent has been left shaking her head regretfully over a dropped word or misspelling in an otherwise admirable query.

Better yet, have a first reader you trust go over it. This is an excellent contribution to your writing career for any significant others, family members, or friends whom you, in your great wisdom, have deemed too fond of you to be trusted to provide critical feedback on your manuscript. (Trust me, “But my mom loved it!” is not an argument that flies well in the publishing industry.)

Whatever you do, don’t fall into the oh-so-common trap of getting complacent about your basic query. Just because a letter has garnered chapter requests in the past does not mean that it couldn’t use a bit of punching up. Even if you are a querying veteran, at least cast your eye over this list of garden-variety query turn-offs.

That’s right, campers: it’s another of my famous faux pas check-lists.

Why should a writer who has been querying a while take the time to go through a do-not list? Well, for most aspiring writers, it takes quite a bit of rejection to open their eyes to the possibility that their query letters themselves might be problematic. Okay, out comes the broken record:

Unfortunately, writers all too often automatically assume that it’s the idea of the book being rejected, rather than a style-hampered querying letter or a limp synopsis.

But how is this possible, without a level of mental telepathy on the screener’s part that would positively stun the Amazing Kreskin?

Are the rejecting agents seeing past the initial letter to the manuscript itself, decreeing from afar that the writing is not worth reading — and thus that the writer should not be writing? Do they have some sort of direct cosmic link to the Muses that allows them to glance at the first three lines of a query and say, “Nope, this one was last in line when the talent was handed out. Sorry,” before they toss it into the rejection pile?

No, of course not. Only editors have that kind of direct telephonic connection to the demi-gods.

Yet this particular fear leaps like a lion onto many fledgling writers, dragging them off the path to future efforts: it is the first cousin that dangerous, self-hating myth that afflicts too many writers, leading to despair, the notion that if one is really talented, the first draft, the first query, and the first book will automatically traject one to stardom.

It never –- well, almost never — turns out like that. Out comes the broken record player again:

Being a professional writer is work, and what gets the vast majority of queries rejected is a lack of adherence to professional standards. Which can, my friends, be learned.

As, indeed, we’ve seen over the course of Querypalooza. But what if you already have a query letter that meets all the technical criteria, and it’s still not getting the responses you want?

Pull up your chairs close, boys and girls: it’s time for the master class on querying. Today, we’re going to concentrate on fine-tuning the delicate art of query diagnosis.

Why? I feel another broken record coming on:

The querying market is even tighter than it was the last time I visited this issue. It’s as competitive now as it has ever been in my lifetime.

And I’m not nearly so young as I look. (Nor is my hair always as wild as it appears in the photo at the top of this post, but that’s another story.)

Seriously, it’s a jungle out there, to coin a phrase. But before you begin to feel for your submission’s pulse, please (wait for it):

Re-read everything in your query packet IN HARD COPY and OUT LOUD: your query letter, synopsis, author bio, and ANY pages the agency’s website or agency guide listing has asked queriers to include in a querying packet.

Better still, read them over AND have someone you trust read it over as well, checking for logical holes and grammatical problems. For any attached pages, the best choice for this is another writer, ideally one who has successfully traversed the perils of the agent-finding ravine. Let’s slap another broken record on the turntable:

As much as you may love your mother, your spouse, and your best friend, they are, generally speaking not the best judges of your writing.

Look to these fine folks for support, encouragement, and the occasional spot-check for salutation-matching, not for technical feedback on your writing. Find someone whose LITERARY opinion you trust — such as, say, a great writer you met at a conference, or the person in your writing group who keeps being asked to send sample chapters — and blandish her into giving your query packet materials a solid reading.

(Lest you think I am casting unwarranted aspersions upon your mother, your spouse, or your best friend, let me add that my own fabulous mother spent her twenties editing the work of Philip K. Dick and others; fifty years later, she is one of the best line editors I have ever seen, in my professional opinion, but as she is my mother, I would never dream of using her as my only, or indeed even my primary feedback source. Naturally, that doesn’t stop her from line editing while she reads my work, as I do for hers — years of professional editing causes a particular type of myopia that prevents one from ever reading again without brandishing a vicious pen that attacks margins with the intensity a charging rhinoceros — but I respect my work enough to want first reader feedback from someone who was NOT there when I took my first toddling steps.)

As excellent as this advice is, I sense that some of you are already merrily making plans to disregard it. If you are planning to be the only pre-Millicent peruser of your query packet…

Make sure that you read all of the constituent parts of your submissions in hard copy, not just on a computer screen. Proofreading is far easier –- and more likely to be accurate — in hard copy.

I’m quite serious about treating this a final flight-check: don’t leave rooting out the proofreading and logic problems until the last minute. As Gustave knows to his sorrow, it’s just too easy to skip them when you’re in a hurry.

Once you have cleared out any grammatical or spelling problems and made sure your submission pieces say what you thought they were saying (you’d be surprised how many don’t), sit down with yourself and/or that trusted first reader and ask yourself the following questions.

(1) Is my query letter longer than a single page in standard correspondence format?
I covered this earlier in this series, speaking of broken records, but it bears repeating: even e-mailed queries longer than a page are seldom read in their entirety. I know it’s hard to cram everything you want to say to promote your work into a single page, but it’s just not worth it to go longer.

And please, for your own sake, don’t take the common escape route of shrinking the margins or the typeface; trust me, any screener, agent, editor, or contest judge with even a few weeks’ worth of experience can tell. (For a quick, visual-aid-assisted run-down on why their being able to tell that is bad news for the querier who does it, please see my last post.)

Remember, if you are sending a paper query or any pages at all (even if the agency’s guidelines ask you to imbed them in an e-mail),

You must indent your paragraphs in a mailed query letter — or, indeed, in any writing sample of any length intended for agent-dwelling eyes. No exceptions; business format is not acceptable in this context.

For those of you unclear on the difference between correspondence format and business format (or, to put it another way, those who are coming upon this checklist in my archives, rather than reading it as today’s post), please see my earlier post on the subject.

(2) If my query letter just refuses to be shorter than a page, am I trying to achieve too much in it? Specifically, is my query trying to do more than get the agent to ask to see the manuscript?
Is it perhaps trying to convince the agent (or the screener) that this is a terrific book, or maybe including the plot, rather than the premise? Is it reviewing the book, rather than describing it? Is it begging for attention, rather than presenting the book professionally? Is it trying to suit the tastes of every agent to whom you might conceivably send it, rather than the one to whom it is currently addressed?

All of these are extremely common ways in which query letters over-reach. Like pitches, queries often turn into litanies of summary, rather than convincing, professional presentations of a book’s category, premise, and selling points. As I have advised before,

Don’t try to cram a half an hour’s worth of conversation about your book into a scant page. Just present the information necessary to interest an agent in your manuscript, then STOP.

(3) If my query letter is too long, am I spending too many lines of text describing the plot?
The attempt to force the query to serve the purpose of the synopsis or book proposal is, of course, the most common letter-extender of them all. All too often, the plot or argument description overflows its allotted single paragraph so dramatically that other necessary features of the query letter — why the querier has selected THIS agent and no other, the intended readership, the book category — get tossed overboard in a desperate attempt to keep the whole to a single page.

The simplest fix for this, in most instances, is to reduce the length of the descriptive paragraph.

Remember, your job in the query is not to summarize the book (that’s what the synopsis is for), but to pique enough interest to generate a request for pages. Keep it brief.

How brief? Well, let’s just say that if you can’t say the first two paragraphs of your query letter — the ones where you say why you are approaching that particular agent, the book category, and the premise — in under 20 seconds of normal speech, you might want to take a gander at the ELEVATOR SPEECH category at right.

(4) Is my query letter polite? Does it make me sound like a professional writer it might be a hoot to get to know?
You’d be amazed at how often writers use the query letter as a forum for blaming the agent addressed for prevailing conditions in the publishing industry, up to and including how difficult it is to land an agent. But (feel free to sing along; you should all know the words by now)

Millicent and her ilk did not create the ambient conditions for writers; treating them as though they did merely betrays a lack of familiarity with how the industry actually works.

And even if they had plotted in dark, smoke-filled rooms about how best to make writers’ lives more difficult, pointing it out either explicitly or implicitly would not be the best way to win friends and influence people. In my experience, lecturing a virtual stranger on how mean agents are is not the best tack to take when trying to make a new friend who happens to be an agent, any more than cracking out your best set of lawyer jokes would be at a bar association meeting.

I’ve seen some real lulus turn up in query letters. My personal favorite began Since you agents have set yourself up as the guardians of the gates of the publishing world, I suppose I need to appeal to you first…

A close second: I know that challenging books seldom get published these days, but I’m hoping you’ll be smart enough to see that mine…

And third: Before you dismiss this query without reading it, just let me point out…

Remember, even if you met an agent at a conference (or via a recommendation from a client) and got along with him as though you’d known each other since nursery school, a query is a business letter. Be cordial, but do not presume that it is okay to be overly familiar.

Demonstrate that you are a professional writer who understands that the buying and selling of books is a serious business. After hours staring at query letters filled with typos and blame, professional presentation comes as a positive relief to Millicent.

The checklist shall continue in my late-night (2 am Pacific) Querypalooza post. Keep plowing forward, everyone, and keep up the good work!

Are you still hanging in there after 6 pm’s packed-to-the-gills post, campers? Good for you. In deference to anyone who might happen to be sleeping next to someone reading this, I’m going to keep it down in this, the third post in our Querypalooza series (which began at 10 am yesterday morning, for those of you just tuning in; I shall be posting every 8 hours or so throughout Labor Day weekend.)

So get comfortable, and we’ll warm up to the hardcore discussion of query letters in a casual manner, with a nice, calming, verdure-based anecdote about interpersonal vitriol.

Until a couple of months ago, we lived next door to people who simply couldn’t abide trees, or indeed, greenery in any form. I’m not talking about a minor antipathy to swaying cedars, either — the mere sight of any leaf-bearing living thing irritated the adults in this family into a frenzy of resentment.

Particularly if the leaf in question happened to detach itself from its parent plant and respond to gravity. Not so much as a stray blade of grass ever seemed to evade their notice: their yard could not have had more impervious surfaces if it were an industrial kitchen.

At least twice a year, the Smiths (not their real name, but a clever pseudonym designed to hide their true identities) would demand that we chop down our magnificent willow tree. The rest of the time, they contented themselves with scowling at our ornamental crabapple, refusing gifts of homegrown pears, and swearing audibly throughout the entirety of their every-other-day concrete-sweeping extravaganzas. That last ritual began just after they very pointedly ripped out their (uncovered, with five children in residence) swimming pool because, they told us huffily, OTHER PEOPLE’S leaves kept blowing into it.

Just between us, we like trees on our side of the fence. So did the people who owned the house before us, and so do all of our neighbors except the dreaded Smiths. We live in Seattle, for heaven’s sake, where a proposal to rip out a single 100-year-old cedar on private property typically attracts fifty citizens to a public meeting to howl in protest. In fact, prior to a recent city council election, I received more than one circular explaining where all the candidates stood on trees (sometimes literally, judging by the photographs) and their possible removal.

If I were a tree forced to live in an urban environment, in short, I’d definitely move here.

So in the Smith’s view, we were far from their only inconsiderate neighbors — we are merely the geographically closest in a municipality gone greenery-mad. We were, however, the only locals who kept bringing them holiday cookies in the hope of smoothing things over, as well as the only ones to tell them to go ahead and cut off branches at the property line, as is their right.

This neighborly behavior did not win us any Brownie points with the Smiths, alas, and with good reason: long after the cookies disappeared down their gullets, our willow tree still greeted them every morning by waving its abundant leaves at them. I don’t know if you’ve ever lived in close proximity to one of these gracefully-swaying giants, but they have two habits that drive people like the Smiths nuts: they love dropping leaves that are, unfortunately, susceptible to both gravity and wind, and they just adore snaking their branches into places where there aren’t other trees.

Like, say, the parking lot that was the Smiths’ yard.

Thus, I cannot truthfully say I was surprised to walk into our yard to discover Mr. Smith ten feet up in the willow, hacksaw in hand and murder in his eye. (I talked him down before any branches fell.) Nor was I stunned when the Smiths tore down the fence between our yards, propping the old fence on our lilac and laurel for a few weeks, apparently in the hope that the trees wouldn’t like it much. (They didn’t, but they survived.) Or when the two trees closest to the new fence shriveled up and died (dropping MASSES of leaves in the process, mostly on the Smith’s concrete) because someone had apparently dumped a bunch of weed killer on them.

The arborist said he sees that a lot.

In the interest of maintaining good relationships on the block, we let all it all go, apart from telling Mr. Smith that our insurance wouldn’t cover neighbors plummeting from our tree and laughing as though his repeated requests that we remove the willow taller than our house were a tremendously funny joke that just keeps getting more humorous with each telling. We just stopped plant anything close to the fence and heroically resisted the urge to shake our trees just before one of the Smiths’ immensely noisy yard parties.

From the Smiths’ point of view, of course, this response was unsatisfactory in the extreme: from their perspective, we held all the power, as we were the stewards of the tallest trees in the neighborhood. (Which shade a stream that runs off to a salmon breeding ground; we are the ones who explain to new neighbors not to use anything toxic on their yards, lest it run into the stream.) We were the harborers of raccoons, the protectors of the possums, the defenders of that unsightly hawks’ next.

To them, we had a monopoly on the ability to change the situation, and that, to put it mildly, irks them so much that each spring, I trembled for the baby hawks.

Seen from our side of the fence, though, the Smiths possessed a far from insignificant power: the ability to annoy us by molesting wildlife, intimidating our cat, and poisoning our trees. We quietly took defensive steps, trying to avoid open confrontation, but we could not always protect ourselves or our furry friends. (Because I love you people, I’ll spare you the story of what happened when someone in the neighborhood fed the mother of three small raccoon cubs wet cat foot with broken glass mixed into it.)

So we, the Smiths, the wildlife, and the rest of the neighborhood lived in a state of uneasy détente, at least until the day we were moving the debris from the dead trees. Even though our efforts were speeded by audible cheering from the Smiths’ house, I could have sworn that we had cleared the ground. Yet a couple of days later, branches littered our side of the fence again. We carted those away, only to discover the following week piles of leaves that had apparently fallen from trees that were no longer there.

The Smiths had evidently decided to start dumping fallen leaves over the fence. That showed us, didn’t it?

Why am I sharing this lengthy tale of woe and uproar, other than to demonstrate my confidence that no one on the Smiths’ side of the fence reads? Because our situation with the neighbors so closely paralleled the relationship between agents and many of the aspiring writers who query them.

Yes, really: by everyone’s admission, the agents own the trees — but that doesn’t mean that aspiring writers don’t resent clearing up the leaves. Or that they don’t in their own small ways have the ability to annoy agents quite a bit.

I sense some of you settling in to enjoy my account of this. “Pop some popcorn, Martha,” long-time query-resenters cry. “We’re going to have us some entertainment!”

Don’t get your hopes up — most of these annoyance tactics are only visible from the agents’ side of the fence. Completely generic Dear Agent letters, for instance. Sneaking a few extra lines above the prescribed page into an e-mailed query letter because, after all, what agency screener is going to have time to check that whether it ran longer? Shrinking the margins and/or the typeface on a paper query so that while it is technically a single page, it contains a page and a half’s worth of words. Deciding that the agency website didn’t really mean it about sending only the first five pages with the query, since something really great happens on page 6 of yours. Continuing to e-mail after a rejection, trying to plead the book’s case. Telephoning at all, ever.

Oh, and all of those nit-picky little manuscript problems we have been discussing all summer. Including any or all of those can be a trifle annoying, too.

Think about that, I implore you, the next time you are tempted to bend an agency or contest’s submission rules. While dumping the leaves over the fence might well make the Smiths feel better, it certainly didn’t render them any more likely to convince us to rip out all of our trees; if anything, it’s made us more protective of them.

By the same token, aspiring writers’ attempts to force agents to change the way they do business by ignoring stated guidelines and industry-wide expectations doesn’t achieve the desired effect, either. It merely prompts agencies to adopt more and more draconian means of weeding out submissions.

Nobody wins, in short.

While you’re thoughtfully crunching popcorn and turning that little parable over in your mind, I’m going to switch sides and talk about that great annoyer of the fine folks on the other side of the querying-and-submission fence, querying fatigue.

Those of you who have been seeking agents for a while are familiar with the phenomenon, right? It’s that dragging, soul-sucking feeling that every querier — and submitter, and contest entrant — feels if and when that SASE comes back stuffed with a rejection. “Oh, God,” every writer thinks in that moment, “I have to do this again?”

Unfortunately, if an aspiring writer wants to land an agent, get a book published by press large or small instead of self-publishing, or win a literary contest, s/he DOES need to pick that ego off the ground and keep moving forward.

Stop glaring at me — that’s just a fact.

Yes, querying is a tough row to hoe, both technically and psychologically. But here’s a comforting thought to bear in mind: someone who reads only your query, or even your query and synopsis, cannot logically be rejecting your BOOK, or even your writing.

Why did that make some of you gasp? Logically speaking, to pass a legitimate opinion on either, she would have to read some of your manuscript.

I’m quite serious about this — aspiring writers too often beat themselves up unduly over query rejections, and it just doesn’t make sense. Unless the agency you are querying is one of the increasingly common ones that asks querants to include a brief writing sample, what is rejected in a query letter is either the letter itself (for unprofessionalism, lack of clarity, or simply not being a kind of book that particular agent represents), the premise of the book, or the book category.

Those are the only possibilities, if all you sent was a query. So, if you think about it, there is NO WAY that even a stack of rejection letters reaching to the moon could be a rejection of your talents as a writer, provided those rejections came entirely from cold querying.

Makes you feel just the tiniest bit better to think of rejections that way, doesn’t it?

“But Anne,” some of you protest through a mouthful of popcorn, “I make a special point of querying only agencies whose websites ask me to imbed a few pages in my e-query or on its submission form. So when those folks reject me — or more commonly these days, just don’t respond — I should take that as a rejection of my writing talent and/or book, right, and not just of my query?”

Not necessarily. You have no way of knowing whether the rejection happened before Millicent finished reading the query (the most frequent choice), after she finished reading it, on page 1 of the writing sample, or at the end of it. All you know for sure is that something in your query packet triggered rejection.

The query is the most sensible first choice for reexamination, since it’s the part of the query packet that any Millicent would read first — or at all. After all, if the query itself didn’t grab her attention (or if it dumped any of those pesky leaves over her fence), it’s unlikely to the point of laughability that she read the attached pages.

In response to all of those jaws I just heard hitting the floor, allow me to repeat that: typically, professional readers stop reading the instant they hit a red flag. True of Millicents, true of contest judges, even frequently true of editors. Sorry to be the one to break that to you.

The vast majority of queriers and pitchers do not understand this. They think, and not without some justification, that if an agent’s website asks for ten pages of text, that someone at the agency is going to be standing over Millicent with a whip and a chair, forcing her to read that last syllable on p. 10 before making up her mind whether to reject the query.

Just doesn’t happen. Nor would it be fair to our Millie if it did. In practice, she simply does not have the time to scan every syllable.

Even at a mere 30 seconds per query — far less than writers would like, but still, about average — screening 800-1200 queries per week would equal one full work day each week doing absolutely nothing else…like, say, reading all of those submissions from aspiring writers whose pages she actually requested.

Besides, from her point of view, why should she take the time to read the entirety of a query letter whose first paragraph or two is covered with those annoying leaves? “Someone ought to take a rake to this letter,” she grumbles, slurping down her latte. “Next!”

A pop quiz, to see if you’ve been paying attention: is the best strategic response to this kind of rejection to

(a) decide that the rejection constitutes the entire publishing world’s condemnation of the entire book and/or your talent as a writer, and never query again?

(b) conclude that the manuscript itself was at fault, and frantically revise it for a year before querying again?

(c) e-mail the agency repeatedly, pointing out all of your manuscript’s finer points in an effort to get them to change their minds about rejecting your query?

(d) insist that Millicent was a fool and send out exactly the same query packet to the next agency?

(e) scrutinize both the query and the pages for possible red flags, then send out fresh queries as soon as possible thereafter?

If you said (a), you’re like half the unpublished writers in North America: not bad company, but also engaging in behavior that renders getting picked up by an agent (or winning a contest, for that matter) utterly impossible. I’ve said it before, and I’ll doubtless say it again: even a thoughtful rejection is only one reader’s opinion; no single rejection of a query or submission could possibly equal the condemnation of the entire publishing industry.

If you said (b), you’re like many, many conscientious aspiring writers: willing, even eager to believe that your writing must be faulty; if not, any agency in the world would have snapped it up, right? (See the previous paragraph on the probability of a single Millicent’s reaction being an infallible indicator of that.)

If you said (c), I hope you find throwing those leaves over the fence satisfying. Just be aware that it’s not going to convince Millicent or her boss to chop down the willow.

If you said (d), well, at least you have no illusions that need to be shattered. You are tenacious and believe in your work. Best of luck to you — but after the tenth or fifteenth rejection, you might want to consider the possibility that there are a few leaves marring the beauty of your query letter or opening pages.

If you said (e), congratulations: you have found a healthy balance between pride and practicality. Keep pushing forward.

While we’re considering the possibility of fallen leaves, let me bring up the most common fallen leaf of all: boasting about the writing quality, originality of the book concept, or future literary importance of the writer in the query. If your query contains even a hint of this, take it out immediately.

Why, you ask? Agents and editors tend to be wary of aspiring writers who praise their own work, and rightly so. To use a rather crude analogy, boasts in queries come across like a drunk’s insistence that he can beat up everybody else in the bar, or (to get even cruder) like a personal ad whose author claims that he’s a wizard in bed.

He’s MAKING the bed, naturally, children. Go clean up your respective rooms.

My point is, if the guy were really all that great at either, wouldn’t other people be singing his praises? Isn’t the proof of the pudding, as they say, in the eating?

Even if you are feeling fairly confident that your query does not stray into the realm of self-review, you might want to ask someone whose reading eye you trust to take a gander at your query, to double-check that you’ve removed every last scintilla. Why? Well, aspiring writers are not always aware that they’ve crossed the line from confident presentation to boasting.

To be fair, the line can be a mite blurry. As thoughtful reader Jake asked some time back, in the midst of one of my rhapsodies on pitching:

I’ve been applying this series to query writing, and I think I’ve written a pretty good elevator speech to use as a second paragraph, but there’s something that bothers me.

We’ve been told countless times not to write teasers or book-jacket blurbs when trying to pick up an agent. (”Those damned writer tricks,” I think was the term that was used)

I’m wondering exactly where the line between blurbs and elevator speeches are, and how can I know when I’ve crossed it. Any tips there?

Jake, this is a great question, one that I wish more queriers would ask themselves. The short answer:

A good elevator speech/descriptive paragraph in a query letter describes the content of a book in a clear, concise manner, relying upon intriguing specifics to entice a professional reader into wanting to see actual pages of the book in question.

whereas

A back jacket blurb is a micro-review of a book, commenting upon its strengths, usually in general terms. Usually, these are written by someone other than the author, as with the blurbs that appear on book jackets.

The former is a (brief, admittedly) sample of the author’s storytelling skill; the latter is promotional copy. To translate that into the terms of this post, the first’s appearance in a query letter is professional, while the second is a shovelful of fallen leaves.

Many, if not most, queriers make the mistake of regarding query letters — and surprisingly often synopses, especially those submitted for contest entry, as well — as occasions for the good old American hard sell, boasting when they should instead be demonstrating. Or, to put it in more writerly language, telling how great the book in question is rather than showing it.

From Millicent’s perspective — as well as her Aunt Mehitabel’s when she is judging a contest entry — the difference is indeed glaring. So how, as Jake so asks insightfully, is a querier to know when he’s crossed the line between them?

As agents like to say, it all depends on the writing, and as my long-term readers are already aware, I’m no fan of hard-and-fast rules. However, here are a couple of simple follow-up questions to ask while considering the issue:

(1) Does my descriptive paragraph actually describe what the book is about, or does it pass a value judgment on it?
Remember, if Millicent can’t tell her boss what your book is about, she’s going to have a hard time recommending that the agency pick it up. So go ahead and tell her; resist the temptation to use your dream back-jacket blurb.

The typical back-jacket blurb isn’t intended to describe the book’s content — it’s to praise it, in the hope of attracting readers. And as counter-intuitive as most queriers seem to find it, the goal of a query letter is not to praise the book, but to pique interest in it.

See the difference? Millicent does. So do her Aunt Mehitabel and her cousin Maury, who screens manuscripts for an editor at a major publishing house.

(2) Does my query present the book as a reviewer might, in terms of the reader’s potential enjoyment, assessment of writing quality, speculation about sales potential, and assertions that it might make a good movie? Or does my query talk about the book in the terms an agent might actually use to try to sell it to an editor at a publishing house?

I’ve said it before, and I’ll no doubt say it again: an effective query describes a book in the vocabulary of the publishing industry, not in terms of general praise. (If you’re not certain how to do that, don’t worry — we’ll be getting to that later this weekend.)

(3) Are the sentences that strike me as possibly blurb-like actually necessary to the query letter, or are they extraneous?
I hate to be the one to break it to you, but the average query letter is crammed to the gills with unnecessary verbiage. Just as your garden-variety unprepared pitcher tends to ramble on about how difficult it has been to find an agent for her book, what subplots it contains, and what inspired her to write the darned thing in the first place, queriers often veer off-track to discuss everything from their hopes and dreams about how well the book could sell (hence our old friend, “It’s a natural for Oprah!”) to mentioning what their kith, kin, and writing teachers thought of it (”They say it’s a natural for Oprah!”) to thoughtfully listing all of the reasons that the agent being queried SHOULDN’T pick it up (”You probably won’t be interested, because this isn’t the kind of book that ends up on Oprah.”)

To Millicent and her fellow screeners, none of these observations are relevant. You don’t have very much space in a query letter; use it to provide only the information that’s required.

(4) Does my query make all of the points I need it to make?
Oh, you may laugh, but humor me for a moment while we go over the basics. A successful query letter has at minimum ALL of the following traits:

* it is clear,

* it is less than 1 page (single-spaced),

* it describes the book’s premise (not the entire book; that’s the job of the synopsis) in an engaging manner,

* it is politely worded,

* it states unequivocally what kind of book is being pitched, using a book category that already exists in the publishing industry, rather than one the writer has simply made up,

* it mentions whether the book in question is fiction or nonfiction,

* if it is nonfiction, it includes some description of the writer’s platform (credentials for writing the book, including expertise and/or celebrity status),

* it includes a SASE (if it is being sent via regular mail) or full contact information for the querier, and

* it is addressed to a specific agent with a successful track record in representing the type of book it describes.

You would not believe how few query letters that agencies receive actually have all of these traits. (Yes, even the fiction/nonfiction bit is often omitted.) And to be brutally blunt about it, agents rather like that, because, as I mentioned in my last, it makes it oh-so-easy to reject 85% of what they receive within seconds.

No fuss, no muss, no reading beyond, say, line 5. Again, sound familiar?

A particularly common omission: the book category. Many writers just don’t know that the industry runs on book categories, not vague descriptions. That’s unfortunate, because it would be literally impossible for an agent to sell a book to a publisher without a category label.

Other writers, bless their warm, fuzzy, and devious hearts, think that they are being clever by omitting it, lest their work be rejected on category grounds. “This agency doesn’t represent mysteries,” this type of strategizer thinks, “so I just won’t tell them what kind of book I’ve written until after they’ve fallen in love with my writing.”

I have a shocking bit of news for you, Napolèon: publishing simply doesn’t work that way; if they do not know where it will eventually rest on a shelf in Barnes & Noble, they’re not going to read it at all.

Yes, for most books, particularly novels, there can be legitimate debate about which shelf would most happily house it, and agents recategorize their clients’ work all the time (it’s happened to me, and recently). However, people in the industry speak and even think of books by category.

Trust me, you’re not going to win any Brownie points with them by making them guess what kind of book you’re trying to get them to read.

If you don’t know how to figure out your book’s category, or why you shouldn’t just make one up, please, I implore you, click on the HOW TO FIGURE OUT YOUR BOOK’S category on the archive list at right before you send out your next query letter. Or pitch. Or, really, before you or anything you’ve written comes within ten feet of anyone even vaguely affiliated with the publishing industry.

But I’m veering off into specifics, amn’t I? We were talking about general principles.

(5) Does my query make my book sound appealing — not just to any agent, but to the kind of agent who would be the best fit for my writing?
You wouldn’t believe how many blank stares I get when I ask this one in my classes, but as I’ve pointed out before, you don’t want just any agent to represent your work; you want one with the right connections to sell it to an editor, right?

That’s not a match-up that’s likely to occur through blind dating, if you catch my drift. You need to look for someone who shares your interests.

I find that it often helps aspiring writers to think of their query letters as personal ads for their books. (Don’t pretend you’re unfamiliar with the style: everyone reads them from time to time, if only to see what the new kink du jour is.) In it, you are introducing your book to someone with whom you are hoping it will have a long-term relationship – which, ideally, it will be; I have relatives with whom I have less frequent and less cordial contact than with my agent – and as such, you are trying to make a good impression.

So which do you think is more likely to draw a total stranger to you, ambiguity or specificity in how you describe yourself?

To put it another way, are you using the blurb or demonstration style? Do you, as so many personal ads and queries do, describe yourself in only the vaguest terms, hoping that Mr. or Ms. Right will read your mind correctly and pick yours out of the crowd of ads? Or do you figure out precisely what it is you want from a potential partner, as well as what you have to give in return, and spell it out?

To the eye of an agent or screener who sees hundreds of these appeals per week, writers who do not specify book categories are like personal ad placers who forget to list minor points like their genders or sexual orientation. It really is that basic, in their world.

And writers who hedge their bets by describing their books in hybrid terms, as in it’s a cross between a political thriller and a gentle romance, with helpful gardening tips thrown in, are to professional eyes the equivalent of personal ad placers so insecure about their own appeal that they say they are into long walks on the beach, javelin throwing, or whatever.

Trust me, to the eyes of the industry, this kind of complexity doesn’t make you look interesting, or your book a genre-crosser. To them, it looks at best like an attempt to curry favor by indicating that the writer in question is willing to manhandle his book in order to make it anything the agent wants.

At worst, it comes across as the writer’s being so solipsistic that he assumes that it’s the query-reader’s job to guess what whatever means in this context. And we all know by now how agents feel about writers who waste their time, don’t we?

Don’t make ‘em guess; be specific, and describe your work in the language they understand. Because otherwise, they’re just not going to understand the book you are offering well enough to know that any agent in her right mind — at least, anyone who has a substantial and successful track record in selling your category of book — should ask to read all or part of it with all possible dispatch.

I know you’re up to this challenge; I can feel it. Don’t worry, though — you don’t need to pull it off within the next thirty seconds, regardless of what that rush of adrenaline just told you.

But don’t, whatever you do, vent your completely understandable frustration in self-defeating leaf-dumping. It’s a waste of energy, and it will not get you what you want.

More discussion of the ins and outs of querying follows at 10 am, naturally. Sweet dreams, campers, and keep up the good work!

Are some of you still feeling a bit shell-shocked after this morning’s Querypalooza post? I wouldn’t be at all surprised if you were: in it, I set out a very basic structure for a query letter. In deference to everyone’s possibly strained nerves, I’m going to take it a bit more gently in this post, assuaging the fears of the nervous, adding nuances to the prototype, and generally spreading joy and enlightenment abroad.

And then I’m going to plunge you back into shock again. Don’t say I didn’t warn you. It’s for your own good, I promise.

Querying, I think we can all agree, is a necessary evil: no one likes it. It generates a whole lot of inconvenience for writer and agency alike, and to engage in it is to put one’s ego on the line in a very fundamental way.

Rejection hurts, and you can’t be rejected if you never send out your work, right? So you can either try to lie low, keeping your dreams to yourself, or you can attempt to approach those high-and-mighty gatekeepers of the industry, asking to be let inside the Emerald City.

Sounds a lot like high school social dynamics, doesn’t it?

Just as many people stay away from their high school reunions because they fear exposing themselves to the judgment of people whom past experience has led them to believe to be, well, kinda shallow and hurtful, many, many writers avoid querying, or give up after just a handful of queries, because they fear to be rejected by folks they have heard are — wait for it — kinda shallow and prone to be hurtful.

There are a variety of ways to deal with such fears. One could, for instance, not query at all, and resign oneself to that great novel or brilliant nonfiction book’s never being published. Alternatively, one could query just a couple of times, then give up.

Or — and if you haven’t guessed by now, this would be my preferred option — you could recognize that while some of the people at the reunion may in fact turn out to be kind of unpleasant, you really only need to find the one delightful person who finds you truly fascinating to make the entire enterprise worthwhile.

You’ll be pleased to hear, though, that unlike a hapless ex-school kid gearing up to attend a reunion, there are certain things an aspiring writer can do before querying to increase the probability of a positive reception. Certain elements mark a query letter as coming from someone who has taken the time to learn how the publishing industry works.

Agents like writers who bother to do that, you know, and with good reason. Such new clients are much less time-consuming than those whose ideas of how books are sold bear only scant relation to reality. Aspiring writers harboring unrealistic expectations tend not only to express resentment when their work encounters stumbling-blocks — they often end up feeling disappointed when things are going well.

I just mention.

The query letter structure I proposed last time — which is, I must reiterate, NOT the only one possible by any means, or even the only one that works; it’s just what has worked best in my experience — also frees the writer from the well-nigh impossible task of trying to cram everything good about a book into a single page. Which is, I have noticed over the years, precisely what most aspiring writers try to do.

No wonder they get intimidated and frustrated long before they query the 50 or 100 agents (yes, you read that correctly) it often takes these days for a good book to find the right fit. To put this in perspective, a truly talented writer might well end up querying the equivalent of my entire high school graduating class before being signed.

Believe it or not, masses of rejected queries are not necessarily a reflection on the manuscript in question. Rejection is often a function of heavy competition, agent specialization, and aspiring writers not being aware of what information a query letter is supposed to contain.

Apart from doing the necessary homework to get a query that DOES contain the right information onto the desk of an agent who does habitually represent that type of book, the only way that I know to speed up that process is to make the query letter itself businesslike, but personable.

Don’t tense up — I’m not talking about spilling your soul onto a single sheet of paper. I’m talking about making your query letter unique.

And not in the all-too-common misdefinition of the word as a synonym for special. I mean unique in its proper sense of one of a kind.

A tall order, you say? Well, keep in mind that the SOLE purpose of the query is to engender enough excitement in an agent (or, more commonly, in Millicent the agency screener: it is rare for agents at the larger agencies to screen query letters themselves; thus Millicent’s being the one to get the paper cuts) that she will ask to see a representative chunk of the book itself, not to reproduce what you would like to see on the book’s back jacket or to complain about having to work through an agent at all.

If either of the last two options made you chuckle in disbelief, good. Believe it or not, I’ve seen both turn up many, many times in unsuccessful query letters. Boasting and petulance both abound, and both tend to discourage positive response.

Now, I know that my readers are too savvy to do either of those things deliberately, but isn’t it worth sitting down with your query letter and asking yourself: could an exhausted Millicent — in a bad mood, with a cold, having just broken up with her boyfriend AND burned her lip on that over-hot latte yet again — possibly construe that letter as either?

Yes, querying is a chore, and an intimidating one at that; yes, ultimately it will be the agent’s job, not yours, to market your work to publishers, and an agent or editor probably would have a far better idea of how to spin your book than you would.

Agents and their screeners are in fact aware of all of these things. You don’t need to tell them.

Your query letter needs to market your book impeccably anyway, in a tone that makes you sound like an author who LOVES his work and is eager to give agent and editor alike huge amounts of his time to promote it. Not a walk in the park, definitely, but certainly doable by a smart, talented writer who approaches it in the right spirit.

Sound like anyone you know?

So start thinking, please, about how to make your query the one that waltzes into the reunion with a positive attitude, not the one who storms in with a chip on its little shoulder. Or, heaven forefend, the one that doesn’t stick its nose through the door at all.

The gates of the Emerald City are not going to open unless you knock, people. The only manuscript that has absolutely no chance of getting published is the one that is never queried or pitched.

Yet even as I typed that, I could sense some ardor-deflation out there. “”My God,” the little voice in the back of my head which I choose to attribute to my readership is saying, “how is all of that possible within the context of a single-page missive? How can I cram all I need to say to grab their attention in that little space, much less seem unique while doing it?”

Um, are you sitting down? You don’t actually have the entire page to catch their attention; to be on the safe side, figure you have only about five lines to convince them to keep reading.

Yes, you read that correctly. While you already have the heart medication and/or asthma inhaler at the ready, it seems like a good time to add: most query letters are not even read to their ends by Millicent and her ilk.

Are you rending your garments and shouting, “Why, oh Lord, why?” Because the vast majority of query letters disqualify themselves from serious consideration before the end of the opening paragraph.

Hey, I told you to sit down first.

At the risk of repeating myself, this is largely attributable to aspiring writers’ not being aware of what information a query letter should and should not contain. Unfortunately, Americans are so heavily exposed to hard-sell techniques that many aspiring writers make the mistake of using their query letters to batter the agent with predictions of future greatness so over-inflated (and, from the agent’s point of view, so apparently groundless, coming from a previously unpublished writer) that they may be dismissed out of hand.

Like what, you ask? Here are some popular favorites:

This is the next (fill in name of bestseller here)!

You’ll be sorry if you let this one pass by!

Everyone in the country will want to read this book!

Women everywhere will want to buy this book!

It’s a natural for Oprah!

This book is like nothing else on the market!

I hate to burst anyone’s bubble (yet I do seem to be doing it quite a bit lately, don’t I?), but to professional eyes, these are all absurd statements to discover in a query letter. Yes, even if the book in question IS the next DA VINCI CODE.

Why? Because these aren’t descriptions of the book; they’re back-jacket blurbs, marketing copy, equally applicable to (and equally likely to be true about) any manuscript that crosses their desks.

After one has heard the same claim 1500 times, it starts to lose a little vim. “Why do these queriers keep telling me that their books are unique?” Millicent grumbles, reaching for her fourth latte of the afternoon. “Why aren’t they SHOWING me?”

Ah, there’s the rub: assertions like these simply are not as effective at establishing a writer’s ability or a story’s appeal as demonstrating both practically, through well-written sentences and a summary containing lively and unusual details. Even in the extremely rare instances that these statements aren’t just empty boasts based upon wishful thinking, consider: whose literary opinion would you be more likely to believe in Millicent’s shoes, the author’s vague claim of excellence about his own book or another reader’s recommendation?

To put it another way, if someone you’d never met before came up to you on the street and said, “Hey, I bake the world’s best mincemeat pies, the kind that can change your life in a single bite,” would you believe him? Would you trustingly place that total stranger’s good-looking (or not) slice of God-knows-what into your mouth?

Or would you want some assurances that, say, this hard-selling yahoo knows something about cooking, had produced the pie in a vermin-free kitchen, and/or hadn’t constructed the mincemeat out of ground-up domestic pets?

Oh, you may laugh, thinking that this isn’t really an apt parallel, but why would agents and editors’ desire to hear about a new writer’s past publication history — or educational background, or even platform — if NOT to try to figure out if that pie is made of reasonable materials and in a manner up to professional standards of production?

That’s why, in case you’ve been wondering, a good query letter includes what I like to call ECQLC, Eye-Catching Query Letter Candy, platform information and/or selling points that will make Millicent sit up and say either, “Wow, this writer has interesting credentials,” “Wow, this writer is uniquely qualified to tell this story,” and/or “Wow, this book has greater market appeal/a larger target audience/is significantly more important to human existence than I would have guessed.”

The crucial exclamation to elicit, obviously, is “Wow!” Not merely because Millicent honestly does enjoy discovering exciting new writing projects (yes, even though it’s her job to reject 98% of the ones that cross her desk), but because a query letter that mentions either the writer’s credentials or the book’s selling points is genuinely rare.

I sense some disgruntled muttering out there, do I not? “Here we go again, Anne,” some mutterers, well, mutter. “I can’t STAND it when the pros start rattling on about platform. Isn’t that just code for we’re not interested in taking a chance on previously unpublished authors?”

Actually, it isn’t. Agents and their Millicents don’t ask to see platform information in queries in order to seem exclusionary toward previously unpublished writers (okay, not merely to seem exclusionary). They want it to be there because specific references to specific past literary achievements are signals to a quick-scanning screener that this is a query letter to take seriously.

As will an opening paragraph that states clearly and concisely why the writer decided to query this agent, as opposed to any other; a well-crafted single-paragraph elevator speech for the book; some indication of the target market, and a polite, respectful tone.

The same basic elements, in short, as an effective verbal pitch.

Did some light bulbs just flicker on over some heads out there? That’s right, campers — the difference between a vague boast and solid information about your book and why THIS agent is the best fit for it is actually a show, don’t tell problem, at base. Part of your goal in the query letter is to demonstrate through your professional presentation of your project that this is a great book by an exciting new author, not just to say it.

So you might want to eschew such statements as, “My friends say this is the greatest novel since THE GRAPES OF WRATH. It’s also a natural for Oprah.” You can make better arguments for your manuscript’s relevance.

“But Anne,” I hear some of you protest, “my book really is a natural for Oprah! I’m going on her show next week!”

Well, congratulations — go ahead and open your query letter with the date of your appearance on the show, and the best of luck to you. For the overwhelming majority of you who have not already negotiated with her production staff, I would recommend against mentioning your book’s Oprah potential at all, either in the query letter or, if you write nonfiction, in the book proposal.

Why? Because, conservatively speaking, at least 40% of book proposals Millicent sees mention the possibility of appearing on Oprah. As will most marketing plans, a hefty percentage of verbal pitches, and a higher percentage of query letters than I even like to say.

What’s the result of all of that repetition? Usually, Millicent will simply stop reading if a query letter opens with an empty boast like that, because to her, including such statements is like a writer’s scrawling on the query in great big red letters, “I have absolutely no idea how the publishing industry works.” Which, while an interesting tactic, is unlikely to get an agent or her screener to invest an additional ten seconds in reading on to your next paragraph.

That’s right, I said ten seconds: as much as writers like to picture agents and their screeners agonizing over their missives, trying to decide if such a book is marketable or not, the average query remains under a decision-maker’s eyes for less than 30 seconds.

That doesn’t seem like a lot of time to make up one’s mind, does it? Actually, it is ample for a query letter rife with typos and unsubstantiated claims about how great the book is to turn a professional reader off.

Try not to blame Millicent for this. I can’t stress enough that agency screeners do not reject quickly merely to be mean. It’s their job, and to a certain extent, developing pet peeves and shortcuts is a necessary psychological defense for someone handling hundreds of people’s hopes and dreams in any given day’s work.

Even the best-intentioned Millicent might conceivably, after as short a time as a few weeks of screening queries, might start relying pretty heavily upon her first impressions. Consider, for instance, the English major’s assumption that business format is in fact not proper formatting for either query letters or manuscripts. Think about it from a screener’s point of view: it’s true, for one thing, and let’s face it, improper formatting is the single quickest flaw to spot in either a query or manuscript.

So why wouldn’t Millicent free up an extra few seconds in her day by rejecting paper query letters devoid of indentation on sight? Especially when empirical experience has shown her that aspiring writers who don’t use grammatically-necessary indentation in their query letters often eschew it in their manuscripts as well?

I’m hearing more huffing. “But Anne,” some of you demand indignantly, and who could blame you? “What does indentation have to do with the actual writing in a manuscript? Or a query, for that matter?”

Potentially plenty, from Millicent’s point of view: remember, the competition for both client spots at agencies and publication contracts is fierce enough that any established agent fill her typically scant new client quota hundreds of times over with technically perfect submissions: formatted correctly, spell- and grammar-checked to within an inch of their lives, AND original. So there’s just not a lot of incentive for her to give a query with formatting, spelling, or grammatical problems the benefit of the doubt.

Some of you still don’t believe me about the dangers of using business formatting, do you? Okay, let’s take a gander at what Millicent expects to see, a letter formatted observing standard English rules of paragraph-formation:

Now let’s take a look at exactly the same letter in business format:

Interesting how different it is, isn’t it, considering that the words are identical? And isn’t it astonishing how many paces away a reader can be for the difference to be obvious?

One lone exception to the intent-your-paragraphs rule: in an e-mailed query, of course, the business format would be acceptable, but on paper, it’s not the best strategic choice. Ditto with requested materials, even if you are sending them via e-mail. (Unless her agency specifies otherwise, Millicent will expect you to send any requested pages as Word attachments, not as inserts in the body of an e-mail; thus, all pages should include indented text. FYI, agencies that tell queriers to include sample pages or chapters with their queries are not technically requesting material: they simply like for Millie to have more information at her fingertips before she makes a decision. For an in-depth discussion of the differences between query packets and submission packets, please see the HOW TO PUT TOGETHER A QUERY PACKET and HOW TO PUT TOGETHER A SUBMISSION PACKET on the archive list at right.)

Indented paragraphs are, to put it bluntly, the industry standard. Unfortunately, a lot of aspiring writers seem not to be aware that business format tends to be regarded as less-than-literate, regardless of whether it appears in a query letter, a marketing plan, or — heaven forfend! — a submitted manuscript. (If you don’t know why I felt the need to invoke various deities to prevent you from using business format your manuscripts, please run, don’t walk to the HOW TO FORMAT A MANUSCRIPT category at right.)

In fact, I am perpetually meeting writers at conferences and in classes who insist, sometimes angrily, that a query letter is a business letter, and thus should be formatted as such. They tell me that standards have changed, that e-mail has eliminated the need for observing traditional paragraph standards, that it’s the writing that counts, not the formatting.

I understand the logic, of course, but it simply doesn’t apply here: not all businesses work in the same way. As anyone who works in an agency or publishing house would no doubt be delighted to tell you, there are many, many ways in which publishing doesn’t work like any other kind of business. One does not, for instance, require an agent in order to become a success at selling shoes or to become a well-respected doctor.

If you’re looking for evidence of the biz’ exceptionalism, all you have to do is walk into a bookstore with a good literary fiction section. Find a book by a great up-and-coming author that’s sold only 500 copies since it came out last year, and ask yourself, “Would another kind of business have taken a chance like this, or would it concentrate on producing only what sells well? Would it continue to produce products like this year after year, decade after decade, out of a sense of devotion to the betterment of the human race?”

Okay, so some businesses would, but it’s certainly not the norm.

Yet almost invariably, when I try to tell them that publishing is an old-fashioned industry fond of its traditions, and that agents and their screeners tend to be people with great affection for the English language and its rules, I receive the same huffy reply from writers who dislike indenting: some version of, “Well, I heard/read/was told that a query/marketing plan had to be businesslike. Therefore, it must be in business format. QED, tradition-hugger.”

I’m always glad when they bring this up — because I strongly suspect that this particular notion is at the root of the surprisingly pervasive rumor that agents actually prefer business format. I can easily envision agents stating point-blank at conferences that they want to receive businesslike query letters.

But businesslike and business format are not the same thing. Businesslike means professional, market-savvy, not overly-familiar — in short, the kind of query letter we talked about last time.

Business format, on the other hand, doesn’t dictate any kind of content at all; it’s purely about how the page is put together. There’s absolutely nothing about this style, after all, that precludes opening a query with the threat, “You’ll regret it for the rest of your natural life if you let this book pass you by!”

All of these negative examples are lifted from actual query letters, by the way. My spies are everywhere.

All that being said, there’s another reason that I would strenuously advise against using business format in your query letters. A comparative glance at the two letters above will demonstrate why.

Take another look, then put yourself in Millicent’s shoes for a moment and ask yourself: based upon this particular writing sample, would you assume that Aspiring Q. Author was familiar with standard format? Would you expect Aspiring’s paragraphs to be indented, or for him/her (I have no idea which, I now realize) NOT to skip lines between paragraphs?

Okay, would your answer to those questions change if you had a hundred query letters to read before you could get out of the office for the day, and you’d just burned your lip on a too-hot latte? (Millicent never seems to learn, does she?)

No? Well, what if it also contained a typo within the first line or two, had odd margins, or began with, “This is the best book you’ll read this year!” or some similar piece of boasting? Wouldn’t you be at least a LITTLE tempted to draw some negative conclusions from the format?

Even if you wouldn’t, Millicent would — and perhaps even should. Why? Because although most aspiring writers seem not to be aware of it, every sentence a writer submits to an agency is a writing sample.

Even if the writer doesn’t treat it as such, a screener will. After all, when that stranger comes up to sell you a meat pie, you’re going to be looking for whatever clues you can to figure out if he’s on the up-and-up.

I can feel some of you getting depressed over this, but actually, I find it empowering that the high rejection rate is not arbitrary. Quick rejections are not about being mean or hating writers — they’re about plowing through the mountains of submissions that arrive constantly. The average agency receives 800-1200 queries per week (that’s not counting the post-Labor Day backlog or New Year’s Resolution Rush, folks), so agents and screeners have a very strong incentive to weed out as many of them as possible as rapidly as possible.

That’s why, in case you were wondering, that agents will happily tell you that any query that begins “Dear Agent” (rather than addressing a specific agent by name) automatically goes into the rejection pile. So does any query that addresses the agent by the wrong gender in the salutation. (If you’re unsure about a Chris or an Alex, call the agency and ask; no need to identify yourself as anything but a potential querier.)

So does any query that is pitching a book in a category the agent is not looking to represent. Yes, even if the very latest agents’ guide AND the agency’s website says otherwise. This is no time to play rules lawyer; these people know what their own connections are.

And you know what? These automatic rejections will, in all probability, generate exactly the same form rejection letter as queries that were carefully considered, but ultimately passed upon.

So how precisely is an aspiring writer to learn what does and doesn’t work in a query? By finding out what Millicent has been trained to spot — and learning what appeals to her.

A great place to start: go to writers’ conferences and ask questions of agents about what kind of queries they like to see. Attend book readings and ask authors about how they landed their agents. Take writers who have successfully landed agents out to lunch and ask them how they did it.

But do not, whatever you do, just assume that what works in other kinds of marketing will necessarily fly in approaching an agent. After all, almost universally, agency guidelines specifically ask aspiring writers not to use the hard-sell techniques used in other types of business: writers seeking representation are expected not to telephone to pitch, send unrequested materials, or engage in extracurricular lobbying like sending cookies along with a query letter.

Instead, be businesslike, as befits a career writer: approach them in a manner that indicates that you are aware of the traditions of their industry. Tune in late tonight for some more tips on how. And, of course, keep up the good work!

The blogger’s life is all about constantly creating new content to foist upon an eager world, but I have to say, I was so pleased with the way yesterday’s post turned out that I was tempted, albeit briefly, just to pretend that I couldn’t get to my computer for the next week or so. That way, the post would have lingered at the top of the blog for a nice, long time, all of you would have had some time to ponder your individual authorial voices, and I would have gotten a bit of a vacation.

Wait, why did I decide not to do this? It sounds like a great idea.

Oh, yeah: we’re rapidly heading toward August, and I didn’t want to slow down anyone’s revision efforts. Specifically, I did not want any of you coming to me in mid-September, saying, “Wow, Anne, I wish I’d known some of the editing fixes you were talking about late in the summer before I sent off my submission to the agent of my dreams! But there we were, just a few short weeks before the annual August exodus, and you decided to take a week off. Unbeknownst to anyone concerned, the piece of advice that would have enabled me to turn my opus from pretty good to yowsa would be in the very next post!”

Oh, you may laugh — but would you care to hear just how often readers or students in my classes have said similar things to me?

A small forest of hands shot into the air in the middle of the quote from the fantasy creature I choose to regard as representative of future readers. Yes, hand-raisers? “But Anne, why would mid-to-late July be a particularly poor time for you to stop lecturing us on craft issues? And what did your imaginary friends mean about the annual August exodus?”

Ah, the answers to those two trenchant questions are interconnected, my friends. Traditionally, enough of the NYC-based publishing world goes on vacation between the end of the second week of August and Labor Day that it’s genuinely difficult to pull together an editorial committee in order to approve the acquisition of a manuscript or book proposal. That means, in practice, that agents are not all that likely to be able to sell books during this period, so they, too tend to go on vacation during that period. Oh, a Millicent or two might be left behind to watch the store while the rest of the agency seeks less humid climes, but generally speaking, it’s a dead zone.

What does that mean for aspiring writers, you ask? Why, that mid-August through mid-September isn’t usually the best time to query or submit. Unless, of course, one happens to harbor an active desire to have one’s query or manuscript sit on a desk for a month or two.

Did that vast collective gasp mean that at least some of you were expecting to hear back sooner — or at any rate, for Millicent and her boss to get cracking immediately after midnight on Labor Day? Think about it: if you didn’t go into work for a few weeks, how much mail would pile up on your desk?

Got that image firmly in mind? Good. Now imagine the state of that desk if you routinely received 800-1200 queries per week.

On a not entirely unrelated note, had I mentioned that the next few weeks would be a great time to get those queries out the door? Or to polish up and send off those requested materials?

To facilitate your pursuing one or both of those laudable goals, I’m going to be winding down the Frankenstein manuscript series with today’s post. Oh, we’re not going to be leaving the wonderful world of craft — beginning with my next post, we’re going to take a serious foray into pepping up your dialogue. But for the nonce, we’re going to be stepping away from manuscript-polishing issues, so that you may more easily take the time to…well, polish your manuscript.

And honestly, weren’t you getting just a little tired of all those Roman numerals?

To round out the series with a bang, I’m going to devote today to challenging you to assess yet another reader’s actual text. Rather than present you with her opening pages, however, I’m going to show you an action scene, of a sort, and encourage you to try to spot potential revision opportunities.

Why launch into a mid-book scene, you ask, rather than my usual target of choice, the opening pages? Partially, so we could talk about pacing — as the expressive industry term sagging in the middle may already have led you to suspect, narratives are more likely to slow there than at either the beginning or the end — but also, as is my wont, to answer a reader’s question. Quoth abbreviation devotee Kathy:

What if your world, so to speak, involves a skill that not everyone is familiar with? In my case, my MC is a dance student, and much of the WIP occurs during her classes at a studio.

I’ve gotten comments from critters saying both put in more details about the step or combinations and leave out the details. So how do I balance out the necessary details so non-dance readers can visualize my MC’s dance movements and not put in so many that it stalls the action?

As delighted as I am at the mental image of critters providing feedback on a manuscript (and as concerned as I am that not every reader will know that MC = protagonist and WIP = work in progress; while WIP is arguably writing-class jargon, MC is not), this question has been causing me some chagrin. As we have seen throughout this series, this is precisely the kind of question that is impossible to answer without taking a close look at the scene in question — as much as aspiring writers might like for there to be hard-and-fast formulae for figuring out this kind of proportion, what works honestly does vary from story to story.

Yet now that we have a nice, well-stocked revision tool kit, we need fear no writing fix-it challenge. So let’s take a peek at Kathy’s pages with an eye to improving them, shall we?

Before we do, though, I have a confession to make: when I use readers’ examples here, I have been known to clean up the formatting prior to posting them. That way, the reader kind enough to allow me to write about actual text gets the benefit of specific feedback, and you, dear readers, don’t become confused by seeing improperly formatted pages.

Since this is going to be the last concrete example in this series, however, I’m going to show at least the first page of this one initially as it arrived in my e-mail. Kathy’s made two extremely common mistakes for a submitter; Millicents whose boss agents accept e-mail queries and submissions see these all the time. I’m rather pleased to be able to show them to you in their natural habitat, as most professional readers will automatically reject requested materials with either.

See if you can catch them on her first page. Hint: either would be apparent to Millicent the agency screener from ten feet away.

See the problem? This page is not formatted like a manuscript page: it lacks a slug line (and thus any way to identify this page, should it become separated from the rest of the submission), and there is a skipped line between each paragraph. Also, although it may be hard to tell in this version, the writer skipped only one space after each period and colon, rather than two, rendering it significantly harder to edit. (Which, admittedly, some agents would prefer; check their websites for specific instructions on the subject.)

It’s formatted, in short, as though it were intended for insertion into the body of an e-mail, not as samples from a manuscript page. Which would have been appropriate only had the professional reader in question (in this case, me) specifically asked for the materials to be sent — wait for it — in the body of an e-mail.

In case anyone’s wondering, that request is usually reserved for electronic queries where the agency likes to see a few pages of text or a bio. It’s virtually never the expectation when an agent or editor asks a successful querier or pitcher to send actual manuscript pages.

That’s why, in case you’d been wondering, I’m particularly pleased to be able to show you this phenomenon in action as I wrap up the Frankenstein manuscript: this level of formatting gaffe might easily be sufficient to prevent Millicent from reading any of the text at all, at least if her agency asked (as I did) for the pages to be sent as a Word attachment, the industry standard means of online submission.

In case I’m being too subtle here: formatting counts in submissions, even e-mailed ones.

That’s not, alas, as widely-known an axiom as it should be. Like so many aspiring writers, Kathy probably mistakenly believed that what this professional reader wanted to see was the content of the requested pages, but that’s not the only thing being judged in a submission. Any professional reader would also be looking to see if the submitter was aware of how manuscripts should be put together.

Why is it problematic if a submission consists of just writing, rather than writing presented in standard manuscript format? Even if Millicent read it and fell in love with the writing, the presentation just screams that this would be a time-consuming client to take on: clearly, she would need to be shown the ropes.

And that, from the other side of the submission desk, is a problem — or, depending upon how serious Millicent is about ever seeing her desktop again, a solution. Given that a good agent will routinely receive 800-1200 queries per week (yes, even during the August break), and that she gets enough properly-formatted submissions to fill her few new client spots hundreds of times over, why should she instruct her Millicent to read improperly formatted materials? By the same token, why should Mehitabel the contest judge consider those same materials for finalist status in a literary contest?

That last bit was not entirely rhetorical, by the way. In the Great First Pages contest I sponsored here in May, a good third of the entries were not properly formatted. Rather surprising, as the rules asked that entries be submitted in standard format as a Word attachment. Or it might have surprised me, had I not so often served as a contest judge; experience had taught me how often contest entrants simply do not read the rules with care. (But don’t worry, Great First Page entrants: finalists have been selected, and the winners shall be announced soon.)

The moral, should you care to hear it: unless an agency, small publishing house, or writing contest’s rules either ask you to submit your writing in the body of an e-mail or SPECIFICALLY ask for some other kind of presentation, you should assume that they’re expecting to see standard manuscript format. And if you don’t know what that should look like on the page, run, don’t walk, to the posts in the aptly-named HOW TO FORMAT A MANUSCRIPT category on the archive list at right.

Heck, for starters, you could just look at today’s example again, now that I’ve taken the time to format it as Millicent would expect to see it. (As usual, if you are having trouble reading the example, try holding down the COMMAND key simultaneously with +, to enlarge the image.) To protect the innocent, I’ve taken the liberty of changing the last name of the submitter, as well as the title of the book.

Ready to tackle Kathy’s question now? Well, probably not, if you’ve been following this series closely. I’m guessing that what jumped out at your first was all the word repetition, right?

In case it didn’t, let’s apply our usual test for word and phrase frequency, to see how this page would have looked to Millicent’s critical eye. Notice in particular the name repetition.

Colorful, isn’t it? Since we have already discussed word choice stagnation in general and name repetition in particular in some detail in this series, I don’t want to dwell too much on these problems as they manifest here. Except to point out one thing: notice how hard it is to evaluate the text on any other basis while all of that repetition is starting you in the face?

It’s every bit as hard for professional readers. So should anyone still be looking for a great first step toward an overall revision, I would highly recommend starting with word and phrase repetition.

But where, if a savvy reviser had to choose, would the next level of revision start? Would it, as Kathy suggests, be at the jargon level, reassessing the amount of actual dance steps in this scene?

That’s a legitimate concern, but I tend to doubt that would be the very next problem Millicent would notice. Assuming that word repetition is off the table, here are the kinds of issues that might concern her.

Again, where to begin? My vote would be in the first paragraph, with a problem that dogs many a manuscript these days, especially in YA: having more than one character speak or think per paragraph.

Actually, paragraph #1 presents a couple of rather interesting thought dilemmas. Take a gander as it currently stands:

After class, several classmates huddled outside the large observation window while Miss Sylvia showed Melissa and Peter the first steps of the dance. Both did the same moves, which were simple enough, in Melissa’s mind. Miss Sylvia said, “Peter, offer your right hand to Melissa. Melissa, put your right hand in it and step into relevé arabesque.” Melissa’s heart fluttered for a moment. Finally, some actual partnering.

The perspective is a trifle puzzling here, even for an omniscient narrative. In the first sentence, the action is seen by third parties, from the other side of a window. In the next sentence, the narrative jumps into Melissa’s head, but in sentences #3 and #4, Miss Sylvia is speaking. Yet in sentences #5 and #6, we’re back in Melissa’s perspective, underscored by #6’s italicized thought.

A touch confusing to the spatial sense, is it not? No worries — a bit of judicious application of the pinkie to the RETURN key will instantly clarify matters:

After class, several classmates huddled outside the large observation window while Miss Sylvia showed Melissa and Peter the first steps of the dance. Both did the same moves, which were simple enough, in Melissa’s mind.

“Peter, offer your right hand to Melissa,” Miss Sylvia said. “Melissa, put your right hand in it and step into relevé arabesque.”

Melissa’s heart fluttered for a moment. Finally, some actual partnering.

See how the simple act of giving each perspective its own paragraph removes any possibility of perspective drift? Not to mention being allowing a far more conventional presentation of dialogue.

Do I see some raised hands out there? “But Anne,” italicized thought-lovers everywhere exclaim as one, “why did you remove the italics around Melissa’s thought? They were used correctly the first time around, weren’t they?”

Well, yes, they were — although that’s a qualified yes, since there are plenty of Millicents out there for whom italicized thought equals lazy writing. (Their rationale: “Shouldn’t a genuinely talented writer be able to alert the reader to the fact that the protagonist is thinking without resorting to fancy typefaces?”) Amongst those who do accept this convention, though, Kathy’s use here would definitely fly.

So why did I chose to eschew italics here? Simple: there are so many French terms in this scene. On the manuscript page, it’s rather confusing to the eye to have both the foreign terms and the thought italicized; as the French had to be italicized, the thought was the obvious one to change.

And I ask you: wasn’t it still clear that the last sentence was Melissa’s thought?

Of course, for an editorial change like this to work, it would have to be made consistently throughout the entire manuscript — altering it in this scene alone, or even only in the jargon-heavy ballet scenes, might well result in text that read like a mistake. Every fiction writer needs to decide for herself whether to italicize thought or not, and then cling to that resolve like a leech. (But if you would like some guidance on how to italicize thought correctly, you might want to check out the ITALICS AND WHEN THEY ARE CORRECT TO USE category on the archive list at right.)

There’s another structural problem, also related to RETURN key usage, that might also strike your garden-variety Millicent’s eye forcefully. Any guesses?

If you instantly sent your fingertips shooting skyward, shouting, “By gum, there are a couple of single-sentence paragraphs in this excerpt, but it takes at least two sentences to construct a narrative paragraph,” you have either been paying close attention throughout this revision series, or your eyes are sharp enough to have picked up the rather dim red marginalia above. While a dialogue paragraph can indeed be a single sentence long:

“But I like single-sentence paragraphs,” Kathy pointed out.

it’s technically incorrect to limit a narrative paragraph to a single sentence, like so:

He nodded.

As we’ve discussed, the prevalence of single-sentence paragraphs in newspaper and magazine writing (in AP style, they are perfectly acceptable) has led to an ever-growing acceptance of the things in published books, particularly nonfiction. That’s not going to help you, however, if your Millicent should happen to have graduated from a college with a particularly good English department.

If you just like the way single-line paragraphs look — many an aspiring writer seems to positively pine for them — use them as judiciously as you would profanity. To co-opt Mark Twain’s quip about taking the Lord’s name in vain, select a time when it will have effect. How about, for instance, limiting their use to when the statement that follows a full paragraph is actually surprising?

Again, we’ve already talked about this issue earlier in the series, so I shall not harp upon it. For the moment, it’s enough to realize that Millicent would notice and zero in such paragraphs — enough so that it really would behoove the writer to make sure that he’s deriving some significant benefit from breaking the rules. In this excerpt, at least, neither of the single-line paragraphs rises to that level of usefulness.

I hear a positive fusillade of fingertips drumming on desks. “But Anne,” cut-to-the-chase types protest, “while all of this is interesting, from a self-editing perspective, you haven’t yet addressed Kathy’s question. Is there a reason that we needed to discuss all of these technical matters before getting to the issue of whether she’s overusing detail here?”

Yes, actually, a very good reason: from a professional reader’s perspective, it’s difficult to assess questions of style before the more basic writing issues — spelling, grammar, clarity — and presentation requirements — our old pal, standard format; choices like word repetition and italic use that might produce eye distraction on the page — have been resolved. That’s partially why I’ve been talking about attacking a Frankenstein manuscript in waves of revision: as each level of text scrubbing takes place, the style and voice lying just beneath can emerge.

It follows, then, as dawn succeeds the night, that as a self-editing writer winnows away his manuscript’s technical problems, underlying stylistic difficulties may leap to the fore. In the case of today’s example, two related problems have cropped up — maintaining narrative tension and the use of necessary technical jargon.

Let’s tackle the latter first. Kathy had asked how best to tell how much detail to include in her dance studio scenes, but from the perspective of a reader unfamiliar with ballet terminology, there’s actually not a great deal of detail in this scene. There is, however, quite a bit of dance jargon, a series of phrases that leap off the page by virtue of being italicized.

Why, we were discussing the eye-distraction potential of those words and phrases just a few moments ago, were we not? What a coincidence.

The fact that so many of these terms are in French, and thus require italicization, is not the only reason that the ballet jargon is problematic in this excerpt, however. Much of the time, the jargon is taking the place of description, not adding to it.

What’s the difference, those of you who have done some time in ballet class ask? The answer to that one is easy: please tell us, readers who don’t know an arabesque from the proverbial hole in the ground, how are you picturing the action in this scene?

Not very clearly, I’m guessing — which is almost always the case when a narrative leans very heavily upon jargon for its descriptions. Naming an action or object is not the same thing as showing what it looks like, after all.

That’s genuinely a pity in this scene, as I suspect (having put in my time in ballet class) that the movements the characters are making would be quite pretty to see. So my first choice for stylistic revision would be to replace at least some of the jargon with some lyrical description of flowing arms and tremulous balances, enough so that a reader who did not know much about dancing could still enjoy the movement of the scene.

And you thought I wasn’t going to answer Kathy’s question!

The other problem — maintaining narrative tension — also speaks to her concern. If the level of detail is too high, the tension of the scene can suffer; as we discussed last time, one way to keep an action scene moving along is the thoughtful application of summary statements.

So I ask you: is the level of detail appropriate for the ideal pacing of the scene?

I’m turning it over to you in part because personally, I find that question a trifle difficult to answer; I suspect a reader who had not spent her wayward youth glissading and pas de bouréeing would have quite a different response than one who had. If the target audience is made up solely of girls who live in leotards, the level of detail may not need to be tweaked much. If, however, the intended readership includes — and I think it should — kids who always wanted to take dance classes but have not had the opportunity, the illustrative details should be ramped up a thousandfold.

You want them to feel as though they are in that dance studio, don’t you?

Not convinced that’s a pacing issue? You bet your boots it is. A reader already familiar with the terminology would be able to skim through this scene in 60 seconds flat. She might long for more connection to the plot and characters as they exist outside of the dance studio — all three characters in this scene seem to be living entirely in the moment, a relatively rare condition for both real-world residents and characters in books — but I doubt she would feel that the scene dragged. Its characters have a goal to achieve, and they attain it in under two pages.

But what of our other reader, the one who will either be puzzled by the undefined jargon or will simply skip over it? (Not an uncommon response to encountering technical talk on the page, by the way.) To her, the scene might well seem slow, or even confusing. What are these people doing, she wonders, that cannot be described adequately in English?

Hey, I wasn’t kidding about revision solutions seldom being one-size-fits-all; a savvy self-editor is constantly juggling any number of relevant issues. Because this is a not a simple process we’re talking about, my friends — like an onion, a Frankenstein manuscript with potential has many, many layers.

And can induce tears.

Keep those good craft questions rolling in, everybody, and many thanks to Kathy for letting us take an informative peek at her manuscript. Next time, we tackle dialogue — but may I suggest taking a glance at the calendar and perhaps resolving to send out a query or two on the side?

Keep up the good work!

Willy Wonka: Don’t you know what this is?
Violet Beauregarde: By gum, it’s gum.
Willy Wonka: [happily, but sarcastically] Wrong! It’s the most amazing, fabulous, sensational gum in the whole world.
Violet Beauregarde: What’s so fab about it?
Willy Wonka: This little piece of gum is a three-course dinner.
Mr. Salt: Bull.
Willy Wonka: No, roast beef. But I haven’t got it quite right yet.

After my last post in this series, I pondered starting on a new topic altogether. After all, I reasoned, most submissions get rejected on page 1; why pursue our practical example beyond that? Surely, there’s value in realism.

Then, after a couple of days, the writerly part of my brain began to rebel against the limitation. Realism, shmealism, my creative psyche cried: let’s go ahead and turn the page, already.

Besides, there’s a line on page 2 of our real-life example that would not only cause Millicent the agency screener to burn her lip on her too-hot latte; she would choke, gag, and have to be pounded on the back by the screener in the next cubicle. Here are the first two pages of our sample submission; see if you can spot the choke line. (If the type is too small for you to read, try holding down the command key while hitting the + key to increase the magnification.)

Remember, we’re talking a real coffee-down-the-windpipe-inducer here, not just merely the normal Millicent pet peeves. But now that you’ve brought up the more common pet peeves — you just couldn’t resist, could you? — let’s quickly run over the Millicent-distracters on page 2, just to get them out of our field of vision, so to speak. In the order they appear on the page:

1. The incorrectly-formatted slug line, with the page number on the wrong location on the page

Yes, I wrote this up as several infractions last time — but as you already know about them now, I thought I’d skim over them quickly.

Except to say: I’ve been seeing quite a few manuscripts lately with inappropriate spaces between the elements in the slug line. Just to make absolutely certain that everyone’s aware of the proper format, a slug line should not contain any spaces between the slashes and the words. So in our example above, the slug line should read: Wantabe/Wannabe Novel/2, not Wantabe/ Wannabe Novel/ 2.

Everybody clear on that? Good. Let’s press on.

2. An incorrectly-formatted ellipsis on line 2…and again on the last line of the page.

I’m kind of glad to see this one crop up here (twice!), because it’s quite a common punctuation gaffe. When an ellipsis appears in the middle of a sentence, there should not be spaces at either end. Thus, the rather funny line

Emma did not have more money than God … but she could call that loan in any day now.

should instead read:

Emma did not have more money than God…but she could call that loan in any day now.

Naturally, this is not the only context in which a writer might choose to use an ellipsis. For a run-down on how to employ them properly, please see this recent post on the subject.

3. A misspelled word in line 5, and another in line 11.

Oh, you may shrug, but most Millicents will stop reading at the first misspelling; the rest will stop reading at the second. The same basic rule applies to graduate school applications, by the way. College application essays tend to be read a bit more leniently: their screeners often will not stop reading until the fourth or fifth misspelling.

Yes, seriously.

The moral: NEVER submit ANY writing to a professional reader without proofreading it — preferably IN HARD COPY, IN ITS ENTIRETY, and OUT LOUD. While you’re at it, it never hurts to run a computer spell-check.

It especially never hurts to re-run a spell-check after you’ve made revisions in a scene. As we shall be discussing later in the week, even writers with sterling spelling and grammatical skills often end up with errors in their submissions simply because they forgot to proofread between Revision A and Revision B.

“Oh, I’ve already submitted an earlier draft of this scene to another agent,” revisers murmur blithely to themselves. “I’m quite positive that I spell-checked before I submitted. Since all I’ve made is a minor tweak or two to the scene, I don’t really need to proof it again…”

Bite your tongue, revisers: you most certainly do need to proof it again before you submit. Half-finished revisions are very, very common in submissions, as are misspelled words. Diligent re-checking is the only means of preventing this type of completely preventable error.

4. Single-sentence paragraphs in paragraphs 4 and 6.

This one has been on the rise, too, so I’m quite pleased to have the excuse to talk about it: in English, at least two sentences are technically required to form a narrative paragraph. In a paragraph of dialogue, only one is required. So while

“You don’t say!” Edgar exclaimed.

is a perfectly acceptable paragraph, one that would not give Millicent a microsecond’s worth of pause,

Going through grade school as “Casey Jones” was also that trainwreck-kind-of-interesting.

usually would. While this rule is not as closely observed as some others, when coupled with quotation marks around words that are not actually attributable to anyone (more on that later) and two words stuck together as one (trainwreck instead of train wreck), even a fairly tolerant Millicent might start to frown.

Some of you have been jumping up and down, hollering, trying to get my attention for this entire section, haven’t you? “But Anne,” single-line paragraph lovers everywhere pant breathlessly, “I see single-line paragraphs in published books all the time, and you can’t open a newspaper or magazine without being positively overwhelmed with them. So isn’t it safe to assume that this rule is, you know, obsolete?”

In a word, no — at least, not if you happen to write literary fiction, high-end women’s fiction, or aspire to the more literary end of most fiction categories, where the better-educated agents and editors dwell. Lest we forget, even people on the business side of publishing tend to go into it because they love good writing; scratch a Millicent at a prominent agency, and you’re very likely to find a former honors English major from a minor Ivy League school.

So you might want to ask yourself: is the impact of any given a single-sentence paragraph worth the risk of Millicent’s disapproving of my having broken the rule? Or, still worse, of her concluding that I simply am not aware of the rule, and thus every subsequent syllable in my manuscript should be scrutinized with unusual intensity, lest I run grammatically amok again?

While you’re pondering that one, I should concede: in AP format (you know, the standard for newspapers and magazines), single-sentence paragraphs are considered quite acceptable these days — which is why, in case you had been wondering, you will see even highly literate nonfiction authors dropping the occasional single-line paragraph into their books. Since journalists write so many books, journalism’s standards have (unfortunately, according to some) bled very heavily into the nonfiction literary market.

We could all sit around and blame Joan Didion, but I, for one, have better things to do with my time.

Some of you single-line lovers are flailing about again, are you not? “But Anne, I’ve seen it in fiction, too. What do you have to say about that, huh? Huh?”

Well, for starters, I sincerely hope that those authors’ old English teachers don’t know what liberties they’ve been taking with the language. It might kill anyone who got her teacher training prior to 1950. Second, and more seriously for our purposes, it has become (begrudgingly) increasingly acceptable for fiction writers to use the OCCASIONAL single-sentence paragraph for emphasis.

You know, when the information revealed in it is genuinely going to surprise the reader. As in:

The town certainly knew how to throw a good funeral; nobody, not even the grim Sisters Katzenberg, denied that. For even the poorest departed citizens, the locals would throw a potluck of the Stone Soup variety: everyone brought what she happened to have in her pantry, and somehow, out of that chaos was born a meal for several hundred grieving souls.

Or it had, until the time the grizzly bear family decided to drop by and pay its respects.

Admit it — you didn’t see that last bit coming, did you? Breaking off that sentence into its own paragraph emphasizes the twist. Not only does that format imply a pause both before and after the sentence, setting it off from the rest of the narrative, but it is also significantly more likely to be caught by a skimming eye.

That’s the most reasonable use of the single-sentence paragraph: rarely, and only when introducing a legitimate surprise.

Unfortunately, the vast majority of writers radically over-use it, incorporating it for rhythm’s sake when the actual content of the sentence doesn’t justify it. All too often, it’s simply used automatically for a punch line, as in today’s example:

She ended the joke by getting married. The name on her books was K.C. Winter. The train stayed around, but it wasn’t her dad’s anymore.

Since Casey’s divorce, at least, Emma was its conductor.

Allow me to let you in on a little secret: a joke needs to be pretty uproarious in order not to be deflated by having its punch line offset like this. Especially to Millicent, who sees hundreds of offset punch lines in any given screening day, there’s no apparent reason that the narrative should not run like this:

She ended the joke by getting married. The name on her books was K.C. Winter. The train stayed around, but it wasn’t her dad’s anymore. Since Casey’s divorce, at least, Emma was its conductor.

Hasn’t really lost anything by being made grammatically correct, has it? Save the dramatic paragraph breaks for moments that are actually dramatic; the device will have a greater impact that way.

5. Use of the passive voice in paragraph 7, line 2.

Before anyone starts to panic at the invocation of the passive voice, let me hasten to point out that generally speaking, a narrative usually needs to have many sentences in the passive voice on a single page in order to ruffle Millicent’s nerves. Admittedly, if more than a couple should appear on page 1, some Millicents might become antsy.

And then there are the Miliicents who will automatically stop reading upon encountering a single such a sentence. Suffice it to say that no type of sentence annoys a broader array of Millicents in a broader variety of ways than one in which things apparently happen all by themselves — or at any rate, by actors relegated to subordinate clauses:

The coat was brown.
Traffic prevented Trevor from keeping his appointment with Maurice.
The candle floated around the room, carried by unseen hands.
Karen was stunned into silence.

You may have stopped jumping out of sheer shocked depression, oh hand-wavers, but I can tell that you still have a question to ask. “Seriously? There’s a type of sentence so toxic that Millicent won’t read it at all? In heaven’s name, why is she so afraid of the passive voice?”

For one exceedingly simple reason: she has been taught to regard it as style-free writing, at least in fiction. Nor are screeners the only ones who harbor such opinions: ask any ten agents, editors, contest judges, or even writing teachers for the shortest possible definition of lazy writing, and five of them will instantly spout, “The passive voice.”

You must admit, they have a point: writing a sentence in the passive voice is seldom the most interesting way to convey information. Most of the time, it’s relatively easy to work the information into a more complex sentence, particularly if those details previously appeared in the dreaded X was Y) structure.

Unseen hands carried the candle from tabletop to mantelpiece, pausing in the dead center of the room. Stunned into silence, Karen hugged her brown coat around her shoulders. Dimly, she could hear the normal sounds of ordinary life passing by the window: birds chirping, pedestrians chatting, traffic whizzing toward a collective destination. Fleetingly, she wondered if Trevor had been able to fight his way through the rush-hour crowds to keep his appointment with Maurice.

Okay, so I took a few creative liberties in that revision, but isn’t it more interesting now? With that qualitative shift in mind, let’s revisit the use of the passive voice in page 2 of today’s example. Actually, let’s take a gander at this whole section. If you were Millicent, would it give you pause?

Emma was in there. She wanted to talk. This was frightening.

I’m not going to second-guess our generous example-provider by reworking this, but I’m quite confident that there’s a more interesting way to express Casey’s thoughts and fears in this moment. The emotion here feels real, but it’s not fleshed out: the reader is told how Casey feels and what she fears, rather than showing those thoughts and fears in action.

Actually, that’s a pretty good revision rule of thumb: if an emotionally important moment summarizes the protagonist’s feelings (This was frightening.), ask yourself: is the narrative telling, not showing here? Is there a way I could convey that my protagonist is frightened, instead of just stating it in the passive voice?

6. Use of a cliché in paragraph 7.

Remember the ten professional readers we asked to define lazy writing? The five who didn’t immediately mention the passive voice instantly thought of clichés.

Agents, editors, and contest judges will not pick up your manuscript expecting to read other people’s voice — they are hoping to be wowed by yours. By definition, clichéd phraseology is not going to achieve that goal: phrases that everyone uses are, after all, not original.

Which is precisely why they roll so easily off the narrative tongue, right? They seem so natural — which is why a writer can occasionally (VERY occasionally) get away with incorporating them into dialogue. But think about it: in a narrative paragraph, what are the chances that Millicent is going to read a stock phrase like world enough and time and think, “Wow, I’ve never heard it put that way before.”

Roughly nil, I’m afraid. Avoid clichés like the plague; keep an eagle eye out for them while revising, and always let your conscience be your guide. Remember, a stitch in time saves nine.

Annoying, isn’t it? Multiply that by a few hundred per day, and you’ll see why even the hint of a cliché will set an experienced Millicent’s teeth on edge.

7. Placing words within quotation marks that are not in fact quotes.

This one is such a common professional readers’ pet peeve that I remain perpetually astonished that agents and editors don’t run screaming into writers’ conferences, bellowing, “Don’t stick quotation marks around those words unless someone is actually speaking them!” at the top of their lungs. In a submission, the mere sight of misused quotations (particularly the odious advertising practice of placing words within quotes simply to emphasize them) is usually enough to make even the most hardened Millicent turn green.

Reserve quotation marks for when people are actually speaking. In a pinch, you can sometimes get away with the common use of quotation marks to indicate so-called (”What do you think of this “Louis XIV” table, Gerald?”), but as with any other tone in dialogue, it’s unwise to rely upon punctuation to convey every possible conversational nuance.

Generally speaking, italics are the safest way either to indicate verbal emphasis or to set off words from the rest of the sentence. To illustrate the difference using in the last paragraph of today’s example, this is likely to annoy virtually any Millicent:

If you looked up “hole in the wall” and cross-checked it with “Corpus Christi, Texas” you might find a photograph of a little yellow resturant named The Halyard.

But what about this version?

If you looked up hole in the wall and cross-checked it with Corpus Christi, Texas you might find a photograph of a little yellow resturant named The Halyard.

Actually, that was a trick question: one spelling mistake and two punctuation errors still remain. Did you catch them, or could you use a bit more proofreading practice?

To help sharpen your eye, here is a version that Millicents everywhere would approve:

If you looked up hole in the wall and cross-checked it with Corpus Christi, Texas, you might find a photograph of a little yellow restaurant named the Halyard.

8. And then there’s the conceptual stuff.

All of those little points aside, the second page of this example exhibits one very common structural reason that submissions get rejected — and one very specific content problem that writers occasionally include innocently. They don’t mean to fluster anyone, but pop goes the envelope, and before you know it, Millicent’s latte is all over her nice ivory-colored blouse.

Let’s take the structural reason first. Go back to the section break on page 1, then read on. Notice anything about the pacing?

If you instantly shot your hand into the air and shouted, “By gum, the plot seemed to stop cold while the narrative gave us backstory!” give yourself a gold star for the day. First novels — and memoirs, too — are notorious amongst Millicents for establishing conflict in an opening scene (or part of a scene), then setting the conflict on the proverbial back burner while the narrative tells about what has gone on before, what the participants are like, how they got their names…

That’s a whole lot of telling, rather than showing, isn’t it? Little does Millicent know that the original version of many of these stop-and-go novels featured seven pages of backstory before the plot even began; that opening half-scene prior to the three-page digression was just a teaser, added because somebody told the writer that Millicent likes to see conflict on page 1.

News flash: she likes to see conflict on EVERY page. So does her boss — and so do editors and contest judges. Keeping that opening momentum going is a great way to win friends and influence people at agencies.

Unfortunately, even very promising manuscripts often start with a bang, then peter out almost immediately. Partially, this problem may be traced to how introductory writing teachers push hooks. Most fledgling writers learn about opening with a hook — a grabber that draws the reader into the story at the top of page 1 — without learning that in order to sell a book, a writer has to keep the reader hooked for a long time. Digressing from the story for paragraphs or even pages at a time in Chapter 1 is seldom the most effective means of keeping the tension high.

The good news: if the opening scene is compelling and character-revealing enough, including backstory usually isn’t necessary at all. Instead, save it, then reveal it in increments, later in the book.

Stop shaking your head — or at least try writing an opening scene unencumbered by backstory before you insist that it’s not possible. Concentrate on the conflict; keep your characters focused on what they want in the scene and how they are going to overcome the obstacles to getting it.

I could go on for days and day about the ubiquitous early tension-sagging phenomenon (and probably shall, in the weeks to come), but I’m already running long for today. Before I sign off, though, I should ask: did anybody catch the line of text that would have sent Millicent’s coffee flying?

No? Try this on for size:

She worked as a literary agent. God knew why. Casey certainly didn’t.

Didn’t jump off the page at you, did it? It would to Millicent, for the same reason that an orchestra conductor’s eyes light up when someone she meets at a party suddenly starts talking about piccolos: this story is apparently set in the world she knows. And because it does include types of characters she knows intimately in real life — in this case, an author and an agent — she’s going to increase her scrutiny a thousandfold, eager to catch lapses in realism.

Were this submission a meticulously-researched exposé of conditions in the publishing industry, that hyper-intense gaze might prove helpful to the writer: if he got everything right, no reader is going to appreciate that more that Millicent. But had I mentioned yet that this book is a fantasy?

Let’s assume for the sake of argument, though, that the writer in this instance has done all of the necessary research to present an agent and her client believably to those who know them best. Take another look at the paragraph where Emma’s vocation is revealed — can you spot any reason Millicent might take umbrage at it?

Here’s a very good reason: not only is the Emma character presented as unreasonable (and, to some readers, unlikable) in these opening pages, but this paragraph implies either that (a) Emma is entirely unsuited to being an agent, for reasons not divulged to the readers, or — and this is the one most likely to occur to Millicent — (b) the narrative is implying that no one in her right mind would want to pursue that line of work.

See the problem, when submitting to people who have chosen to devote their lives to that line of work? Who are, in fact, sensitive human beings, longing to be treated with respect, like everyone else? Whose feelings might conceivably get a trifle bruised by an insensitive portrayal of someone like themselves?

You hadn’t thought of Millicent as someone whose feelings could be hurt by a submission, had you? Sort of changes how you think of the submission process, doesn’t it?

Don’t be disappointed, if you didn’t catch the negative implication. Many, if not most, writers who have not yet had the pleasure of working with an agent probably would not have caught it — or did not think that it might have ruffled Millicent’s feathers. It may even have struck some of you at first glance as humorous.

To someone working within the publishing industry, though, that paragraph of text would have come as something of a shock. Over-sensitive? Perhaps, but in a way that it’s certainly possible to predict and plan a way around, no?

Next time, I shall begin talking about a completely different set of submission perils, pitfalls into which even the most conscientious of self-editors often tumble. Keep plowing forward with those revisions, everybody, and keep up the good work!

No, that’s not a photo of me convalescing after my recent back injury — I seldom can be spotted sporting a turban. It’s a statue of Ste. Cecile, snapped from the middle of a mob of waist-high French schoolchildren at Albi. As a working writer, I harbor great fondness for Ste. Cecile: even after Roman jailors third attempt to chop her head off (thus the slashes on the statue’s neck), she kept right on talking. She has my vote for patron saint of queriers and submitters, therefore.

Speaking of submissions, I had a bright idea whilst I’ve been lolling about moaning in recent weeks. We had been just wrapping up a nice, meaty series on multiple-protagonist novels with discussion of how to write a synopsis for the tricky things. Just before my back decided to start playing tricks on me, I had promised you an in-depth look at how to write a standard-length synopsis for a super-complicated novel.

A most worthy endeavor, obviously, but equally obviously, one that is going to require some pretty hefty examples. Now, in my ordinary day-to-day life, tossing off a mock synopsis is quick work for me — as I mentioned earlier in the series, it’s a professional skill that becomes honed only with long practice. Trying to repeat the trick whilst on painkillers, however, is another matter altogether.

So rather than hold off on posting further until I have the oomph to pull off that high dive again, I’ve decided to put it on the proverbial back burner for the nonce and dedicate myself to a new series. Something a trifle more conducive to the kind of shorter posts one can write comfortably in bed, as well as one that’s been pressing on my mind lately.

I’m going to be spending the next few days, in short, presenting you with an actual reader’s actual first pages of text, helping you (and the reader kind enough to provide them) see how Millicent the agency screener is likely to respond to various aspects of them. I’ve been meaning to do this for a while now, but never has it seemed like a more valuable endeavor: while I’ve been bedridden, I’ve been re-reading John Steinbeck’s entire literary output, and I wish someone had sat him down for a stern talk about his opening pages. Your garden-variety Millicent of today would not make it past the first page of most of his books.

And it’s not because of the writing. Honestly, TEN PAGES on soil conditions in Salinas before the story starts in EAST OF EDEN, John?

Why use a real, live, feeling aspiring writer’s opening pages for this exercise, you ask, when I generally make up examples from scratch? Well, several reasons, not the least of which I touched upon above: coming up with examples in time-consuming, and in my current condition, much harder than usual. Also — and this is significant for an exercise like this — I’ve been a professional writer and editor for an awfully long time now, and my parents before me; the errors I might make, even for illustrative purposes, might not be the same as those new to the game’s.

Third, I’m hoping by having abruptly selected a reader from amongst those of you who have commented over the last few months, startling that sterling soul by requesting pages out of the blue, and lavishing this level of attention and blog space upon one writer’s efforts, not only to encourage more of you to comment from time to time, but also to enter the Author! Author!/WHISPER Great First Page Made Even Better Contest.

The deadline of which, incidentally, is a scant week away, in case anyone is wondering. I just mention, because the prize here is a very practical one, quite worth winning: Fab YA author Phoebe Kitanidis and I will critique the first pages of the lucky winners’ manuscripts in this very forum in June.

I know what you’re thinking, but this is not one of those annoyingly time-consuming literary contests that require entrants to twist their manuscripts into all sorts of gymnastic poses for submission. All the rules ask you to do here is something most of you have already been doing: present the actual first page of your manuscripts, in precisely the format you would send to an agent who requested pages.

Think of it as a pre-Millicent test drive.

Professional feedback comes in all shapes and sizes, ranging from pointing out ultra-basic presentation problems (”Um, is there a reason that you’re using 8-point Copperplate Gothic Bold when folks in publishing expect to see 12-point Times New Roman?”) to clarity issues (”Pardon my saying so, but is it really essential to the story not to describe the fellow standing behind your unsuspecting protagonist with an axe?”) to marketing considerations such as hooking the reader’s interest early (”TEN PAGES on soil conditions in Salinas before the story actually starts, John?”) Today, I am going to ease us into manuscript critique in its most simple form: the purely cosmetic.

That’s right, campers: it’s time for another round of Millicent’s Knee-Jerk Reaction Theatre. Ready, set — let’s look for superficial turn-offs!

Before anybody out there dismisses this level of critique as beneath the notice of a serious writer, allow me to point out that the since vast majority of submitted manuscripts get rejected on page 1, it’s poor strategy to ignore the superficialities, as all too many submitters do. Writers may prefer to think that their manuscripts should — and will — be judged purely on the quality of the writing, but since all professional manuscripts look the same way, it’s simply a hard fact of submission that an improperly-presented manuscript is generally dismissed faster than a properly-presented one, even if the writing is identical.

To put it less harshly, a savvy submitter recognizes that an agent or editor can only fall in love with the writing if s/he reads it — and reads it with an open mind. A misformatted manuscript, however, walks into the game with a strike against it.

That’s an important realization, because even aspiring writers familiar with the basics of standard format (and if you do not count yourself among them, I would strenuously urge you to consult the HOW TO FORMAT A MANUSCRIPT category on the archive list at right without delay) frequently submit manuscripts that would strike Millicent as, well, a tad unprofessional. The most common problems are subtle ones.

So subtle, in fact, that someone who did not read manuscripts for a living might not catch them at all. That’s the case even though we’re days away from even considering the kinds of red flags a writer would usually catch only by reading her submission IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD.

How subtle are the formatting issues that might leap out at Millicent from page 1, shouting, “Strike one; no runners on base!” you ask? Well, see for yourself — in the example below, there are no fewer than ten of them, although some Millicents would spot only nine. Take a gander — and if you have trouble reading it at this size, try double-clicking on the image and opening it into its own window or saving it to your hard disk:

How many of them did you catch? To sharpen your eye a little, here is the same page with all of the purely formatting problems corrected. (For your comparing-and-contrasting pleasure, I’ve touched nothing else.)

Seeing more of them now? If some of these differences jumped out at you, considering that Millicent stares at manuscript pages all day, every day, how many of them do you think she would spot within the first couple of seconds?

Just to make sure that we’re all on the same page with her, so to speak, let’s go over the purely cosmetic problems here. In the order they appear on the page:

1. The slug line is in different typeface than the text. (The slug line is in Arial, the body in Times New Roman.)

2. Incorrectly formatted slug line includes author’s first name, instead of just the last.

3. Incorrectly formatted slug line does not include the page number.

4. Incorrectly formatted slug line has a space between the forward slash and the title. The spacing in a slug line should be continuous: Name/Title/#

5. The page number is in wrong place on the page; it belongs in the slug line.

6. Pagination includes the word page. Although many aspiring writers think this looks nifty, a professionally-formatted manuscript would never include the word.

7. There’s an extra space before first word of paragraph 2. (Yes, most Millicents would catch that in either a hard or soft copy submission.)

8. There’s only a single space between each period and beginning of the next sentence. Admittedly, some agents would not consider this improper formatting; check each agency’s submission guidelines. If they do not mention preferring the single space, use two.

9. The narrative uses both the verb thinking and italics to indicate thought, a notorious screeners’ pet peeve.

10. In final line of the page, there are two spaces between considered and traffic. To a professional reader, this is a dead giveaway that the submitter did not proofread in hard copy.

Quite a lot of eyebrow-raisers for such an innocent-looking page of text, isn’t it? That’s how closely agency screeners read — and we haven’t even begun to talk about the writing itself, you will notice. Take heart, though: unless Millicent is having a spectacularly bad day, none of these problems by itself, or even all of them together, is likely to result in an on-the-spot cry of “Next!”

Why not? Well, believe it or not, the first version might be one of the more professional-looking first pages Millicent sees today. Most of the elements of standard format are in fact done correctly here, and it’s relatively free of misspellings and grammatical problems. (Although while we’re being nit-picky, there should be a comma after documents in the last line, and technically, it takes at least two sentences to make a proper narrative paragraph.)

So an optimistic aspiring writer often can — and does — get away with submitting a first page like the former. Most professional readers, including agents, contest judges, and Millicents, are willing to overlook a small cosmetic error or two, just as they tend to discount the occasional typo, provided that it is not repeated in the manuscript. (The first misspelling of a word might legitimately be a slip of a finger; the second indicates that the writer just doesn’t know how to spell the word in question, right?)

It doesn’t take too many tiny problems, however, to render a pro much less sympathetic than she might otherwise have been to a larger problem like an awkward sentence or the appearance of a cliché. And that’s on a good day — do you really want to take the chance that Millicent won’t just have burned her lip on a too-hot latte just before turning to your first page?

I see a forest of hands waving in my general direction. “But Anne,” some of you point out, and rightly, “I’m finding this rather depressing. Taken individually, the deviations from standard format we’re talking about are all quite small; I just don’t want to believe that good writing could ever fall prey to what, frankly, looks at first glance like a pretty respectable formatting job. I’m not discounting Millicent’s ability to reject the submission that happens to be in front of her when she scalds herself, but surely nobody concerned really wants aspiring writers to believe that their work could be rejected based on anything but the writing.”

It depends upon whom you ask, actually: I’ve met plenty of screeners — as well as agents, editors, and contest judges, come to think of it — who regard writers that, as they tend to put it, “haven’t taken the time to learn the business,” just aren’t as ready to be published as those who have. Part of working with an agent involves learning how to follow certain rules. It’s not as though any agent worth his salt would submit the first version above to an editor at a publishing house, after all; that would just be self-defeating.

Besides, these days, most good agents see so many cosmetically perfect submissions that they don’t lose too much sleep over rejecting those that are not. Or over Millicent’s having been more critical in the hour after she scalded her lip than on a normal day. They just figure that if a writer has real talent, s/he’ll go away, get better at presentation, and get picked up somewhere else.

That’s why, in case you’d been wondering, there’s no appeal for Millicent’s decisions: it’s not as though most agencies will run submissions past a second screener if the first did not like it, after all. Good writers are expected to be tenacious — and to take the time to learn how the publishing industry expects manuscripts to be presented.

So instead of regarding presentation as a secondary issue, try to think of paying attention to the cosmetic details as being polite to the person conducting the interview for a job you really, really want. Even if you have good reason to believe that some of the other interviewees are getting away with taking a few liberties, it honestly is in your best interest to be polite enough to show her your writing in the manner that Millicent is accustomed to seeing the best work in your chosen book category presented.

All that being said, did you spot the non-superficial reason this page might engender a knee-jerk rejection, even after just a superficial first glance? (Hint: it’s a marketing issue.)

Any guesses? No? Then let me ask you this deceptively simple question: based on this first page alone, in what book category does this manuscript belong?

It’s not readily apparent, is it? Depending upon the intended category, that could or could not be a problem. If this manuscript were, say, women’s fiction, this first page might not raise Millicent’s overactive eyebrows — but were it a mystery, the lack of species markings might well make her wonder when the mystery’s going to start. Ditto if this were Action/Adventure, Western, any stripe of romance…

Well, you get the picture. Millicent likes to be able to tell if a submission falls into a category that her boss represents — and she likes to be able to tell by the bottom of page 1.

Seem strange that she would want to make up her mind on the subject so quickly? Her reason is very practical, I assure you: since every book category has its own particular style — language choices, conventions, stock characters, etc. — and no agent represents every book category, it can save Millie’s boss a heck of a lot of time in the long run if she weeds out manuscripts that don’t fit comfortably into the category. While many writers legitimately find this professional desire to place their work in a box a trifle maddening, it must be admitted that it’s usually far, far easier for an agent to sell a book if he knows which shelf it might occupy at Barnes & Noble. If any.

Why not wait until, say, page 50 before making that determination? Do you have any idea how many submissions Millicent has to get through this week? It’s her job to narrow the field as quickly as possible. With that in mind, which Millicent do you think is most likely to reject the example above: one whose boss represents mainstream fiction, or one who represents primarily science fiction?

Or, to put it another way, would you or would you not be surprised to learn that the page above is the opening to a fantasy novel?

A word to the wise: if a reader who knows nothing about your book cannot tell by the bottom of page 1 what type of manuscript it is, it’s very much in your interest to revise with an eye toward making the category more obvious.

Don’t those of you who write exciting stories that begin in the everyday, mundane world, then leap into fast-paced action, wish you had heard that salient little piece of advice before you submitted for the first time? Yet I’m not sure how you would have known it — while it’s something that any agented writer could probably have told you, it’s one of those things that it’s just assumed every serious writer already knows.

Case in point: I flatter myself that I write about submission pretty exhaustively here at Author! Author! yet for the life of me, I can’t recall my ever having brought it up before. Strange, but true.

So please join me in a deep and heartfelt shout of gratitude to the reader who was kind enough to let me use this first page. Because frankly, had I not seen the title page, and thus known that this manuscript was intended to be fantasy before I read the first page, I doubt it would have occurred to me mention this extremely common rejection reason.

Already, my tricky strategy for the week is bearing fruit. Tune in next time to see if the trend continues. Keep up the good work!

Okay, so I didn’t actually set out to bring a skeletons’ disco extravaganza to you today, even if it is St. Patrick’s Day. You’d be surprised at what comes up in a web search of skinny; it was either this or models, interestingly enough. (All of these fabulous animated bones appear courtesy of Feebleminds, by the way.)

No, I have a much nobler goal for today: answering a good question from a reader. Quoth the intrepid Kim a few posts back:

An agent recently requested a partial of ms. and not being able to find much on how to format that I just included the title page, and the requested pages of the ms. Is there a correct format or protocol for partials?

I’m very glad you brought this up, Kim. Although a partial always refers to a manuscript by definition — the term is shorthand for partial manuscript — this is yet another one of those situations where aspiring writers often get confused by publishing industry terminology.

Yes, I said yet another, because as so often seems to happen in the rumor echo chamber in which those trying to break into the biz must operate, many are the terms that mean more than one thing, or which would mean one thing to an agent and another to, say, a submitting writer. Here we have a prime example of the former: a partial can refer to two different kinds of manuscript, depending upon the context.

So let’s start this discussion by defining our terms before we really give the skeletons something to cavort about, shall we?

The two distinctly different flavors of partial: the first pages
The first kind of partial, the kind to which Kim refers here, is the a specified number of pages an agent may request from a successfully querying or pitching writer who is not yet a client. Emphasis on specified: no agent is simply going to tell an aspiring writer, “Send me a partial,” leaving the writer to guess how many pages and from what part of the book.

Instead, she will typically say, “Send me the first chapter/first 50 pages/first three chapters/first 100 pages.” In this context, then, a partial is precisely the number of pages an agent has requested to see.

Again, emphasis on precisely: if an agent asks to see the first 50 pages, don’t make the mistake of sending 52, even if page 50 ends in mid-sentence or the chapter ends on page 56. From an agent’s point of view, an ability to follow directions well is a very, very desirable trait in a potential client.

Basically, this type of partial is a writing sample, similar in function to the pages agents sometimes list in their submission requirements as addenda to the query packet or the 5-page writing sample agents sometimes ask pitchers to produce: the agent is asking for these pages primarily in order to see whether this aspiring writer can write; judging whether the book would be a good fit for the agency comes a close second, but if the agency’s screener (our old pal, Millicent, naturally) isn’t caught by the style, even a perfect plotline for that agent’s interests is likely to be rejected.

Oh, should I have warned you not to take that great big sip of coffee just before you read that rather disturbing paragraph? Go ahead and clean up; I don’t mind waiting.

I understand your shock at hearing it so bluntly put, oh spit-takers, but as we have discussed throughout our recent series on standard format, ruling out 90% of submissions as quickly as humanly possible is a big part of Millicent’s job. Her boss can only take on a handful of new clients in any given year, right? In order to save the agent time, she makes sure that the only requested materials to reach his desk are well-written, properly formatted, and the kind of story or argument the agent is actively looking to represent.

When an agency requests a partial rather than the entire manuscript, it’s essentially a means of streamlining this winnowing-down process even further. Not to mention saving her from having to shuffle, and thus lift, a ton of paper: instead of Millicent’s desk being piled up to her chin at any given moment with boxes of full manuscripts, the monthly influx of requested partials may reach only up to her sternum. Once she has screened those, her boss can decide which of the surviving partials have piqued their interest sufficiently to request the entire manuscript.

A process known, both colloquially and within the industry, as asking to see the entire manuscript.

So asking for a partial adds an intervening step between the initial query or pitch and the request for the full manuscript — but before those of you who would prefer your work to be judged in its entirety invest too much energy in glowering in Millicent and her boss’ general direction for sending writers jumping through this additional hoop, let me hasten to add that until fairly recently, most agencies almost always asked for a partial first; requesting the entire manuscript right off the bat used to be a sign that an agent was really, really excited about a book project and wanted to get the jump on any other agent who might have merely requested a partial.

Nowadays, the decision whether to request a partial or entire manuscript is less often an indicator of enthusiasm than a matter of agency policy. In fact, contrary to pervasive writerly opinion, being asked for a partial rather than a full can sometimes be an advantage: at some agencies, having the entire manuscript on hand earlier can enable even speedier rejection of a near-miss project. Think about it: instead of having to ask for pages 51-372 and wait for them to arrive in order to pass a final judgment on a book, Millicent can simply read to page 60.

If the verdict is yes, this can lop quite a bit of time off the agent-seeking process, from the writer’s perspective. Unfortunately, if the verdict is no, and the agency is one of the vast majority that utilize form-letter rejections, the submitter ends up with no idea whether the impetus to reject came on page 1 or page 371.

Renders it rather hard to improve the manuscript prior to the next submission, doesn’t it?

Before that rhetorical question depresses anybody too much, let’s return to defining our partials. 99% of the time, the kind of partial an aspiring writer will be asked to provide is this first kind: a requested number of pages, beginning on p. 1 of the manuscript, for submission to an agent. There is, however, another kind.

The two distinctly different flavors of partial: the taste of what is to come
After a novelist is already established, it is not unheard-of for her agent to be able to pull off a conjuring trick known as selling the next book on a partial. This is pretty much what it says on the box: the author produces the first X number of pages of a not-yet-completed novel, and the agent convinces an editor that it will be to the publishing house’s advantage to snap the book up before the author has polished it off.

This can be a good deal for the publisher: buying a book on a partial prevents other publishers from bidding on the finished work. Also, earlier involvement in the writing process often enables the editor to help shape the book more, in much the same way as an editor on a nonfiction book (typically sold on a book proposal, not the full manuscript, lest we forget) is able to dictate which of the proposed chapters will and will not be in the finished manuscript.

Not to mention the fact that if the book happens to be written by a famous author or celebrity in another field, the bidding could potentially get quite high. This is why, in case you’d been wondering, we all occasionally hear of a publisher’s acquiring a half-written novel at a cocktail party, because some celebrity simply handed ten pages to him along with his seventh martini: the publisher recognizes the potential marketing value of the name.

For your garden-variety serious novelist, however, such a situation is unlikely to arise. If her agent manages to sell her next book on a partial, it’s generally to the editor who acquired her last. Since so many first-book publishing contracts grant the publisher right of first refusal over the author’s next book, anyway — meaning that the publisher gets an exclusive peek at the book before anyone else can place a bid on it — selling on a partial is mostly a means to speed up the approval process.

Everyone clear on the difference between that kind of partial and the first kind? Excellent. Now let’s assume for a moment that, like Kim, you have just been asked to submit a partial to the agent of your dreams. What specifically are you being asked to do?

Let’s further assume that your manuscript (or whatever portion of it an agent or editor has requested that you send to be perused by Millicent, the Platonic agency screener) is already in tip-top formatting shape, all typos and logic problems removed, and thus what the industry calls clean — and if you’re not absolutely positive that your pages meet ALL of those conditions, stop right here and make a plan for tidying up your pages.

Trust me, this is a situation where spelling counts. As does grammar, punctuation, and everything else your 9th grade English teacher begged you to take seriously.

But once your work is in apple-pie order, as Louisa May Alcott used to say so frequently, what next?

What should a partial submission packet include, and in what order?
In part, this is a trick question, because — chant it with me now, readers — any submission packet should include precisely what the agent asked you to include, no more, no less. In the words of the immortal Fats Waller, find out what they like and how they like it, and let ‘em have it just that way.

Okay, so he wasn’t talking about literature when he sang that. Roll with me here.

As I mentioned above, agents are usually quite specific about what they want in a submission, up to and including how many pages they want to see. If you doubt this, check out an agency’s website or one of the standard agency guides, then attend a conference where agents are scheduled to speak. Raise your hand and ask whether it’s okay to send, say, the 55 pages it would take to round out a chapter when an agent has asked to see the first 50. You will be astonished at how people who say their preferences in clients are as vague as writers who produce “good writing in any genre” will suddenly transform into rule-hugging lovers of draconian efficiency, appalled at the very notion of extending the length of the partial.

To save you the trouble of asking, let me tell you what they will say: never, ever, EVER send what you THINK they want to see instead of what they have ASKED to see. Of course, you may offer in your cover letter to send more, but that is all.

So pull out your hymnals and sing along, campers: if you’ve been asked for the first 50, and the chapter ends in a blow-your-socks-off cliffhanger on p. 51, you should still only send the first 50, exclusive of the title page. (Since the title page is not numbered, it is not included in the page count, either.)

Of course, if you wanted to be Machiavellian about it, you could always perform a little strategic snipping prior to that, so said cliffhanger topples just on the bottom of p. 50. No one would fault you for that, for the very simple reason that it’s extremely unlikely that Millicent will ever sit down with your partial and full manuscript simultaneously. Partially, this is due to the fact that if an agency approves enough of a partial submission to want to see the rest of the novel, they’re going to ask for the entire manuscript, not, say, pages 51 through 373.

Oh, you thought Millicent was going to invest time in digging out your partial, unpacking your second submission, and fitting the two together like a jigsaw puzzle? Does that really sound like reasonable behavior to expect from the person too impatient to allow her latte to cool before taking her first sip?

Again, send precisely what you are asked to send. However — and this should sound familiar on the secret handshake front — any agent is going to assume that a writer of your caliber is already aware that certain requests imply certain inclusions. Here are the extra bits, in the order in which they are generally expected to appear in a packet containing a partial:

1. Cover letter
An astonishingly high percentage of submissions arrive without a cover letter, and often without a title page as well, begging the question: what makes these writers so positive that the requesting agent will still remember their queries or pitches well enough to render page one of chapter one instantly recognizable?

I hate to burst anyone’s bubble, but it’s not going to be — in fact, in many agencies, the person who heard the pitch or read the query won’t even be the first person to screen the submission. There may even be several Millicents who need to approve it before it gets anywhere near the agent of your dreams. So it doesn’t honestly make sense to assume that everyone who sets eyes on your manuscript will already be familiar with your work.

Besides, including a cover letter is polite. No need for a long-winded missive — a simple thank-you to the agent for having asked to see the materials enclosed will do. Something, perhaps, along the lines of this little gem:

A miracle of professional blandness, is it not? That’s all right — the cover letter isn’t where you’re going to wow Millicent with your sparkling prose and trenchant insight, anyway. All you have to be here is polite.

If you met the agent at a conference, mention that in the first paragraph of the letter, to help place your submission in context. (As crushing as it may be to the writerly ego to contemplate, an agent who spent days on end listening to hundreds of pitches probably is not going to remember each one. No need to re-pitch, but a gentle reminder never hurts.

If another agent is already reading all or part of the manuscript you’re sending — or has asked to see it — mention this in your cover letter. No need to say who it is or how long s/he has had it; just tell the recipient that s/he’s not the only one considering representing this book. Unless the agency has a policy forbidding simultaneous submissions, withholding this information will only generate resentment down the line if more than one agent wants to represent your book.

Yes, even if that agent to whom you submitted 9 months ago has just never responded. Actually, it’s in your strategic interest to contact that non-responder to let her know that another agent is interested; it often speeds up the evaluation process. (If you’re unclear on why, please see the WHAT IF MORE THAN ONE AGENT ASKS TO SEE MY MANUSCRIPT? category on the archive list at right.)

Most importantly, make sure all of your contact information is on the letter, either in the header (letterhead-style, as in the example above) or just under your signature, and do be absolutely certain that the letter includes the title of your book, just in case the letter and the manuscript end up on different desks.

Yes, it does happen. You want them to be able to get ahold of you to tell you how much they love your writing, don’t you?

2. Title page
Always include this, if any manuscript pages have been requested — yes, even if you have already sent the first 50 pages, and are now sending the rest of the book.

No need to state on the title page that it’s a partial, either — Millicent will be able to figure that out from your cover letter and the thickness of the stack of paper. Just use the same title page that you would have used if the agent of your dreams had requested the entire manuscript, and you’ll be fine:

Again, not precisely a thrill-fest, but undoubtedly professional-looking. Just make sure that it’s in the same typeface as the rest of the attached manuscript. (If this all sounds completely cryptic to you, or if you have never formatted a professional manuscript before, don’t panic — you’ll find a step-by-step explanation of what to do under the HOW TO FORMAT A TITLE PAGE category at right.)

Why is it so very important to include the title page? Long-time readers, chant it with me now: because the submission looks more professional that way. Also, like the cover letter, the title page renders it easy for an agent to track you down. Believe me, if the agent of your dreams falls in love with your manuscript, you’re going to want to hear about it right away.

3. The requested pages in standard format.
Again: only the pages they’ve asked to see, beginning on page 1, professionally formatted. No substitutions, unless the agency website specifically asks for something else. (If you’re new to reading this blog, or have somehow avoided the last few weeks of repeated and vehement posts on standard format, please see the HOW TO FORMAT A MANUSCRIPT and STANDARD FORMAT ILLUSTRATED categories on the list at right._

For the benefit of those of you who are going to blow off that last piece of advice because you’re in a hurry — oh, I know that you’re out there — allow me to add something you would have learned from those posts on formatting, had you been paying attention: a manuscript intended for submission should not be bound in any way.

Oh, and do use at least 20-lb, bright white paper when you print it out. Cheaper paper can begin to wilt after the first screener has riffled through it. Yes, it does increase the already quite substantial cost of submission, but this is one situation where being penny-wise can cost you serious presentation points.

“So basically what you’re saying, in your patented lengthy and meticulously-explained manner,” those of you who have been paying close attention point out, and rightly, “is that Kim did everything right. Aren’t you?”

Why, yes, I am — kudos for your submitting savvy, Kim! You’re an example to aspiring writers everywhere, all the more so, in my opinion, because you were brave enough to ask the question. Now, everyone who has been wondering about it can benefit.

Sometimes, though, agents ask to see additional materials slipped into a submission packet with a partial. Next time, we’ll be taking a swift barefoot run through the usual suspects, as well as revisiting the difference between a partial and a writing sample — or a partial for a contest entry and a writing sample, for that matter.

Hard to contain the excitement, isn’t it? No wonder the skeletons are dancing up a storm. Happy St. Patrick’s Day, everyone, and keep up the good work!

I hope you will pardon a brief digression from the topic at hand — standard format for manuscripts — but something I saw on television last night was such a marvelous example of what not to do in an author interview that I couldn’t resist seizing the opportunity to talk about how to do it better. So while I very rarely comment on pop culture in this forum, I am breaking into our series already in progress to spend a day chatting about what does and does not work in an author interview.

I’m thinking ahead, you see. When you give your first filmed or recorded interviews, I’d like to see you pull it off effectively — and, if possible, in a manner that might conceivably help you sell a few books. (I’m funny that way.)

The interview I saw last night did not, in my opinion, meet those minimal criteria for interview success. For the sake of those who do not have time or be in a space that allows for running acrimonious video clips, though, I shall give a general description of what happened before starting to talk theory.

Basically, this author (who shall remain nameless throughout, as I have not read his book, and I don’t want any of this to be construed as a review of it) fell into a trap that book-promoting authors — particularly first-time authors — tumble into all the time: he seemed to forget that what he was doing there was promoting his book.

Oh, you may laugh, but it happens all the time. In the excitement of dealing with public attention, it’s very, very easy to forget that the person in front of you — be it talk show host (as in this instance), radio host, a freelancer who picks up extra cash by interviewing authors, or even a question-asking audience member at a book reading — did not walk into the room because you’re a fascinating person. If you’re an author booked for an interview, the interviewer is there to talk about your book.

As, incidentally, are you, if you’re on a book tour. If you should also happen to be a fascinating person, well, that’s just icing on the cake.

The cake itself is your book and your ability to talk about it in such a way that readers, hearers, and/or audience members will remember your name and the book’s title after the interview ends. If you can also manage to talk about your subject matter in such a way that it causes these people to murmur, “My, but that sounds like an interesting book; I think I shall check it out,” well, let’s just say that your publisher will be grateful.

True, your mother may wonder why you didn’t talk about your fourth-grade softball team, but trust me, everyone else who participated in your book’s road to publication will be happy that you remembered that the author’s job in the interview is to make the book, not himself, look good.

I can say it in three or four more ways, if it’s still not sinking in. Trust me on this one: if you have any significant success in a writing career — and I sincerely hope that you do — it’s advice that will serve you well.

Seriously, if you take nothing else from this post, please, I implore you, cling like a leech to the notion that a book-promoting author is first and foremost a marketer. That way, you’ll never find yourself in the hideously embarrassing (yet disturbingly common) position of realizing after an interview is over — or, sacre bleu! after it’s already aired or been published in a magazine — that you were chatting away as if everyone in the audience were waiting breathlessly to hear your opinion on everything but your subject matter.

“Book?” audience members and readers say after such interviews. “What book? I just thought that guy was there as a pundit. Was I supposed to remember anything else but what side he took in the debate?”

Speaking of erring on the side of punditry, as you may already have gathered from my vehemence on this particular point, the author in today’s example did not, in my opinion, consistently bear in mind that he was at least ostensibly there to promote his newly-released book. Stepping almost completely into the role of opinion-giver, he got into an argument with the interviewer, not a bad strategy for a pundit, but almost always a losing proposition for an author promoting a book.

The result: the author lost his cool during a nationally televised interview, so much so that by the time the segment ended, he was actively arguing that the host should waive the length restriction and allow him to keep talking uninterrupted “to make the points I came here to make.”

As someone who has both conducted and given many, many interviews, I’m here to tell you: that’s not a request that’s at all likely to be granted by a friendly interviewer. The chances of an interviewer the interviewee has already insulted agreeing to such an arrangement are roughly equivalent to the probability that dinosaurs will spontaneously appear in each of our back yards first thing tomorrow morning, bearing gift baskets of freshly-baked croissants.

Let’s just say that your flowerbeds are safe from dinosaur-trampling.

The weird thing, from a book-promotion perspective, was that in promoting this book on this particular talk show, an argument was 100% predictable, and thus could have been prepared for with ease. The author was promoting an overtly political book on a television show whose host (and studio audience, apparently) did not concur with his political opinions. Which happens all the time, right? Surely, anyone who had watched the show before — as any reasonably prudent author should always do before giving an interview on it — would have been able to predict the likelihood of a political debate ensuing.

As, indeed, an author of any kind of controversial book might reasonably expect in any interview situation. If one of your book’s selling points is its potential to spark debate, you would walk into any interview prepared for a debate to be sparked, right?

But as so often occurs in both television and radio interviews, the author in this case did not seem particularly well prepared for this contingency. Or so I surmise from the fact that by roughly a minute and 45 seconds into the 11-minute interview, the author clearly began to become flustered by the host’s wanting to have a political debate.

On a show that takes as its daily subject matter political news. Who could have seen that coming, eh?

So already, we should be grateful to this author, for he has taught aspiring authors everywhere something about preparing for an interview: watching (or in the case of radio, listening) to at least a handful of episodes of the show is essential to the preparation process. For print interviews, there’s no substitute for reading some recent articles by the interviewer.

Why? Well, can you think of a better way to become aware of any slant the interviewer might have? Or — and this is even more important for an author promoting a book — any particular kind of response that interviewer’s established audience might expect?

As today’s example illustrates so beautifully, it’s really not a good idea to wait until the interview is actually in progress before finding out these things. By 1:45 in, what had been a fairly intelligent exchange of ideas directly related to the topic of this poor author’s book began to degenerate into just another political argument of the type that anyone who has turned on a cable news program within the last couple of years has seen a dozen times over.

Hey, I have nothing against political debates — although I hasten to add that my point here is not to prompt my readers to start arguing about who was right and wrong politically in this instance; we’re here to talk about how to present and promote writing, right? — but in this case, allowing the interview to devolve into one cost the author rather dearly: in the minds of the viewers (who are, he hopes, his potential readers, right?), his book has become just another argument for his side of a political debate, rather than a book about his subject matter.

In other words, his message became generic, rather than book-specific, and therefore much, much easier for potential readers to tune out.

Now, as I mentioned above, I have not read this book; I have no idea how it does or doesn’t resemble other books produced by authors of a similar political stripe. But as someone who frequently promotes books, I can say for certain that when an author presenting himself as an expert on a particular topic stops talking about that particular topic in an interview, it’s usually harder for potential readers to remember what the book’s about after the interview ends.

Tell me: would you feel that was an effective use of your book’s promotional time?

Let’s return to the arguing author — who, regardless of how one might feel about his politics, was by this juncture in an exceptionally hard position for a book-promoting writer. There were 8 minutes and 15 seconds remaining in the televised interview, the argument in progress was veering farther and farther away from the subject matter of his book, and in order to make his book sound authoritative, he needed to make sure viewers understood just how and why he was a credible expert — or, to put it in terms the whole industry could understand, to establish his platform.

Which, frankly, I’m still rather at a loss to explain — and I re-watched this interview three times, in preparation for writing this post. From what I saw in the first 1:45 of this interview, it wouldn’t even have occurred to me that in order to understand his particular corner of the political world, I should rush right out and buy his book.

In other words: the interview up to that point had failed the litmus test of any author interview. It did not interestingly promote the book he was there to promote.

How, then, could he have turned the interview around? What would you have done in his place?

Since my readers are a pretty savvy bunch, I’m guessing that your first answer to that question was not, “Why, I’d start talking over the host, in order to win the argument, with an eye toward talking about my book after I had reduced the host to silence.” That would be a strategically poor choice, right? Not only would virtually any interviewer resent it, but since it renders both sides of a discussion substantially harder for onlookers or listeners to follow, it tends to annoy even a sympathetic audience.

But guess what our exemplar du jour did?

Uh-huh. For most of the rest of the interview. Punctuated, unwisely, by statements like, “Let me get a word in edgewise,” and “Let me make my point.”

Not the best way to endear oneself to any interviewer, and usually not a particularly effective means of garnering sympathy from an audience. Audiences are smart: they can tell for themselves when an interviewee is being bullied.

Which was not, to my eye, the case here, incidentally; I could be wrong about the motivation here, but as nearly as I could tell the author merely seemed to be unused to making his case to people who did not already agree with his political views. Again, rather strange, given that even a passing familiarity with the show would have lead him to expect that.

Here again, though, we writers can learn something from this situation: in preparing for any interview situation, an author should always practice in mock interviews with both friendly and hostile interviewers.

Established authors do this all the time, and for very good reason: if they’re not prepared to parry wittily off-camera and off the record with someone they already know, experience tells them that making being grilled by a total stranger under a studio’s worth of bright lights look easy is going to be, well, hard. Hey, being urbane requires some serious practice.

Besides, it’s a great way to get your more passive-aggressive kith and kin involved in promoting your book. Come on — don’t you have a cousin or former college roommate who wouldn’t just love the opportunity to try to get your goat under the guise of interview prep? Right before you embark on a book tour is a dandy time to put ‘em to work.

Do I see a few hands raised out there in the ether? “But Anne,” some timid souls point out, “what makes you think that last night’s interviewer was not trying to be a bully? I’ve just watched the interview, and the host kept firing questions at the author.”

Good point, timid souls — but if a writer is going on a book tour, or even talk to readers at a book signing, he’s going to need to steel himself to the possibility of being asked questions related to his book. Especially in an interview, because, let’s face it, it’s the interviewer’s job to keep asking questions.

In this case, though, I have another reason for thinking well of the interviewer’s motivations: after the frustrated author had been increasingly talking over him, even mid-question, for quite some time, at 6 minutes and 10 seconds into the interview, the host changed the subject rather pointedly back to, you guessed it, the general subject matter of the book. Which, considering that both parties were visibly annoyed by that point, was actually rather generous of him.

Need I even say that the author did not respond to it that way? Having gotten into an argumentative rhythm, he reacted not by eagerly seizing the opportunity to talk about his book — the reason he had come on the show in the first place, lest we forget — but as an invitation to further debate. But by then, the author was clearly in it to win the argument, period.

Always a bad move in an interview, by the way, even if you’re 100% positive that you are right and the interviewer is wrong. Why? Well, think about it: even in a televised or radio interview, the host is inevitably going to have the last word, right? He can talk about you after you have left; the show’s directors, producers, and editors are going to have the power to edit what you said. And in print, an unfriendly interviewer can simply not reproduce what you said correctly.

Tell me, would you rather have these people on your side, or to win the argument?

Before you answer that, allow me to add that I’m not asking your heart here; I’m asking your head. Specifically, the part of your brain that wants to convince potential readers to go out and pick up a copy of your book.

Winning a short-term argument at all costs no longer sounds like the best long-term strategy, does it? Again, we can extrapolate a general rule: feel free to make your case in an interview, but if the discussion gets nasty or personal, turn the talk back to the book. Remember, your goal here is to get the interviewer to help you promote it, not beat him in an argument.

What can happen if an interviewee loses sight of that goal? Fortunately for our learning curve, today’s example shows us a frequent outcome: about a minute after the host threw the author that lifeline, he visibly gave up on trying to talk about the book. For the next several minutes, the interview once again devolved into a political debate between two people who do not agree about politics.

Good television? Perhaps, but again, I ask you: is this the most efficient use of televised promotional time, from the author’s point of view?

Obviously, this interview was not going well, either on a promotional or personal level, and time was running out. The author had things he wanted to say, so he kept speaking faster and faster, reacting to questions as distractions, rather than invitations to elaborate. Whenever the host tried to jump in, the author kept repeating that he wasn’t being allowed to talk — and kept right on talking.

Sometimes, an author being interviewed in front of a studio audience (as was the case in our example) will respond to conflict by trying to appeal to the audience, rather than the interviewer. Sometimes this works, sometimes it does not. In this case, the latter. Unfortunately — yet absolutely predictably, to anyone who had ever seen the show before — the audience sided with the host, not the author.

How did the author respond to that? Not in a manner at all likely to win any member of that audience over as a potential reader: at one point, he held up his hand to stop the audience from applauding something the host said.

Oh, dear. Need I even tell you how that went over with the audience?

Because I know all of you are kind people and sensitive souls, I tremble to relate what happened in the minute or so that followed this imperious gesture. Suffice it to say that voices were raised, and the host had to hush him in order to announce that they were going to have to break for a commercial. The author made fun of the host for wanting to break for a commercial, wasting still more time that he could have used for, say, making one last attempt to sell his book.

Since the interview had, in fact, already worn on longer than average for this show, the host apparently did need to wrap things up, so as interviewers tend to do, he gave a brief summary of his last point in order to round out the segment. Throughout, the author just kept calling the host’s name, trying to get him to stop.

And then it got worse, from a book-promoting perspective. No, really.

Since the scheduled interview time was over, the host did something he had frequently done before with problematic interviews: told the author and audience that although he had to break here, they would continue to tape the interview and post it in its entirety, unedited, on the show’s website. (As indeed they did: roughly 30 minutes of footage of this interview is posted there, should you wish to see it.) Again, even a fairly cursory review of past interviews on this show would have led a well-prepared book-promoting author to expect this move.

You can feel it coming, can’t you?

The author began protesting posting the rest of the interview, instead of televising it in its entirety. “So I can’t make my points on the air?” he demanded, as if the show — or indeed, any television or radio show — would have had infinite time at its disposal. (Word to the wise: any taped interview will need to fit within a pre-scheduled segment. If you talk longer, it will have to be edited down, so either limiting the length or editing are the two available options.) To bolster his case, he revisited his earlier mantra about not being allowed to speak uninterrupted: “You did most of the talking,” he said — unwisely, I thought, because any viewer at home with TiVo would not be able to go back and check the veracity of this statement. “I didn’t get a chance.”

What happened next was something that I have actually never seen, heard, or read before in any author interview — which, considering that I have listened to authors talk about their promotional interviews before, after, and sometimes even during them since before I could talk myself, is genuinely saying something. (Hey, you didn’t think I would have interrupted our ongoing series for a merely pedestrian example of an interview snafu, did you?)

What happened next was this — and I swear I’m not making this up: the author and interviewer spent over a minute of air time debating about who had talked more during the interview. The author kept claiming that the host had “talked right through me”; the host was so astonished that he apologized, then said, “Geez, I’m just trying to think of a way…can I remove what I said and just have you speak.”

The audience laughed, of course: no one seriously believes that the proper definition of an interview is an uninterrupted monologue by the interviewee. Although that was precisely the implication of the author’s protests, wasn’t it?

I’m not bringing this up to castigate the author or the interviewer — as I said, I have not read the guy’s book, and I have no wish to say anything that might lead any potential reader to eschew his book, or indeed, any fellow author’s book. I suppose, too, that a case could be made that by engaging in an unseemly public fight, an author of a political book is promoting his work, although personally, I seldom see someone being rude on TV and immediately think, “Wow, I’m finding that fellow strangely credible. Bring me any books he may have happened to have written, and pronto, that I may imbibe more of his point of view!”

But none of that is why I decided to devote today to what in all honesty was a pretty annoying interview to watch. This is: of all of the interesting things a habitual viewer of that particular program could have taken away from this interview, very few of them would, in my opinion, have made the book more memorable. And that, in my opinion, is a wasted book promotional interview.

“But Anne,” some of you point out, and who could blame you? “From what you’ve said here, the author made himself plenty memorable. Isn’t that, you know, good enough for a book tour stop?”

It might have been enough — barely — if the televised interview had seared the author’s name into the viewer’s consciousness by its end; it is indeed true that an intelligent viewer is perfectly capable of typing an author’s name into a search engine, coming up with the title of his book, and ordering it. But I’d be kind of surprised if most viewers found the author’s name the most memorable thing about this interview. More importantly from a promotional perspective, it’s almost certainly not what they’ll mention first about this interview if they talk to their kith, kin, and/or coworkers about it.

You know what they’ll say? “This guy was interviewed on the Daily Show, and there was this incredible fight.”

Correct me if I’m wrong, but isn’t the Daily Show being promoted by interpersonal communications like this, not the book the author went on the show to push?

Sadly, this outcome is far from rare; even Q&As at book signings occasionally go hideously wrong. So much has been written about the culture of celebrity and the mixed blessing of punditry that I’m sure all of you are more than capable of drawing your own conclusions about why authors so frequently confuse presenting their viewpoints — or personalities — with promoting their books.

But please, when your time comes, don’t make that mistake. Yes, the book is your baby, but the goal of any book-promotion exercise is to interest potential readers in the book, not just the author. If you can’t make the darned thing sound fascinating, who can?

In other words, respect your writing enough to be willing to talk about it in a way that will attract readers. On TV, on the radio, in print, at public readings, at book signings, online, and anywhere else anyone’s willing to listen. Because that, my friends, is how effective book promotion is done.

Oh, and when that happy day comes, humor me: do your homework about anyone who might conceivably interview you; remember, you’re trying to turn at least some of that person’s audience into yours. You’d be surprised at how far just research can go toward charming a potentially hostile interviewer.

Don’t believe me? Okay, go out and find me an interviewer who would not be pleased to hear her next subject say, “Oh, I just loved your interview with X, and here are the 14 reasons why,” and then we’ll discuss the matter further.

In the meantime, isn’t it about time that we got back to the pressing matter of manuscript format? Join me next time for more close examination of technicalities — and as always, keep up the good work!