The getting-a-book-published basics, part IV: what happens AFTER a successful query or pitch?

smiling-rock

Still hanging in there, campers? I know, I know: there’s a LOT of information in this basic overview series, but if you start to find it overwhelming, just try to concentrate on the big picture, the broad strokes, rather than feverishly attempting to memorize every detail.

Even if you are not new to the business side of art, it’s good from time to time to distance yourself from the often-trying process of trying to get your writing published. And if you doubt that, do me a favor: rise from your chair, take two steps away from the monitor, and take a gander at the photograph above.

If you don’t see the rock smiling at you, you may be focusing too much on the small picture.

Besides, you can always come back and refresh your memory later. Seriously, it’s easy, if a bit time-consuming. One of the many charms of the blog format lies in its archives: as long as I am running Author! Author!, these posts aren’t going anywhere, and the archives are organized by subject. So please feel free to use this series as a general overview, delving into the more specific posts on individual topics grouped by topic for your perusing convenience on a handy list on the lower right-hand side of this page. There is also a search engine in the upper-right corner, so searchers may type in a word or phrase.

And, as always, if you can’t find the answer to a particular writing question, feel free to ask it in the comments. I’m always on the look-out for new subjects for posts, and readers’ questions are far and away my best source.

Last time, I went over the three basic means of bringing your book to an agent’s attention: querying, either by sending a letter via regular mail (the classic method), approaching by sending an e-mail (the newfangled method) or through the agency’s website (the least controllable), and verbal pitching (far and away the most terrifying. Today, I’m going to talk about the various possibilities of response to your query or pitch.

Which, you may be happy to hear, are relatively limited and very seldom involve anyone being overtly mean. Or calling you and demanding that you give a three-hour dissertation about your book on the spot. Not that these are unreasonable fears, by any means: given how intimidating the querying and pitching processes can be but I find it hard to believe that the possibility of an agent’s being genuinely rude in response hadn’t occurred at least once to all of us before the first time we queried or pitched.

I heard that chortling, experienced pitchers and queriers; I said overtly mean, not dismissive or curt. There’s a big difference. Dismissive and/or curt responses are not personal, usually; overt meanness is.

So to those of you who have never queried or pitched before, I reiterate: the probability that an agent will say something nasty to you about your book at the initial contact stage is quite low. S/he may not say what you want him or her to say — which is, of course, “Yes! I would absolutely love to read the book you’ve just queried/pitched!” — but s/he is not going to yell at you. (At least, not if you’re polite in your approach and s/he is professional.)

At worst, s/he is going to say “No, thank you.”

You can handle that, can’t you? I hope so, because any writer who is in it for the long haul just has to get used to the possibility of hearing no. Because hear it you almost certainly will, no matter how good your manuscript is.

Yes, you read that correctly, newbies: pretty much every writer who has landed an agent within the last decade heard “No, thank you,” many, many times before hearing, “Yes, of course.”

Ditto with virtually every living author who has brought a first book out within the last ten years. At least the ones who were not already celebrities in another field; celebrities have a much easier time attracting representation. (Yes, life is not fair; this is news to you?) That’s just the way the game works these days.

Translation: you should not feel bad if your first query or pitch does not elicit a positive response. Honestly, it would be unusual if it did, in the current market.

Some of your hearts are still racing at the prospect anyway, aren’t they? “Okay, Anne,” a few of you murmur, clutching your chests and monitoring your vital signs, “I understand that it may take a few nos to get to yes. But if an agent isn’t likely either to go into raptures or to fly into an insult-spewing rage after reading a query letter or hearing a pitch, what is likely to happen? I’d like to be prepared for either the best or the worst.”

An excellent plan, oh ye of the racing heart rates. Let’s run through the possibilities.

How can a writer tell whether a query or pitch has been successful?
As we discussed last time, the query letter and pitch share a common goal: not to make the agent stand up and shout, “I don’t need to read this manuscript, by gum! I already know that I want to represent it!” but rather to induce her to ask to see pages of the manuscript. These pages, along with anything else the agent might ask the writer to send (an author bio, for instance, or a synopsis) are known in the trade as requested materials.

So figuring out whether a query or pitch did the trick is actually very simple: if the agent requested materials as a result of it, it was. If not, it wasn’t.

Enjoying this particular brand of success does not mean that a writer has landed an agent, however: it merely means that he’s cleared the first hurdle on the road to representation. First-time pitchers and queriers often get carried away by a provisional yes, assuming that a request for materials means that they will be able to bypass the heart-pumping, nerve-wracking, ego-shredding, and time-consuming process of continuing to query and/or pitch.

And then, a week or a month or three months later, they’re shattered to receive a rejection letter. Or, still worse, they’re biting their nails six months later, waiting to hear back from that first agent who said yes. Shattered hope renders it harder than ever to climb back onto the querying horse.

That’s the bad news. Here’s the good news: writers who walk into the querying and pitching process armed with a knowledge of how it works can avoid this awful fate through a simple, albeit energy-consuming, strategy. Send what that first agent asks to see, but keep querying other agents, just to hedge your bets.

In other words, be pleased with a request for materials, but remember, asking to see your manuscript does not constitute a promise to love it, even if an agent was really, really nice to you during a pitch meeting; it merely means that she is intrigued by your project enough to think that there’s a possibility that she could sell it in the current publishing market.

How can a writer tell whether a query or pitch has been unsuccessful?
If the agent decides not to request materials (also known as passing on the book), the query or pitch has been rejected. If so, the writer is generally informed of the fact by a form letter — or, in the case of e-mailed queries, by a boilerplate expression of regret. Because these sentiments are pre-fabricated and used for every rejection, don’t waste your energy trying to read some deeper interpretation into it; it just means no, thanks. (For more on the subject, please see the FORM-LETTER REJECTIONS category on the archive list.)

Whether the response is positive or negative, it will definitely not be ambiguous: if your query has been successful, an agent will tell you so point-blank. It can be a trifle harder to tell with a verbal pitch, since many agents don’t like watching writers’ faces as they’re rejecting them — which is one reason that a writer is slightly more likely to receive a request for materials from a verbal pitch than a written query, by the way — and will try to let them down gently.

But again, there’s only one true test of whether a pitch or query worked: the agent will ask to see manuscript pages.

Let’s get back to the happy stuff: what if I’m asked to send pages?
If you do receive such a request, congratulations! Feel free to rejoice, but do not fall into either the trap I mentioned above, assuming that the agent has already decided to sign you (he hasn’t, at this stage) or the one of assuming that you must print off the requested pages right away and overnight them to New York (or wherever the agent of your dreams may happen to ply his trade). Both are extremely common, especially amongst pitchers meeting agents for the first time, and both tend to get those new to submission into trouble.

Take a deep breath — and realize that you have a lot of work ahead of you. You will be excited, but that’s precisely the reason that it’s a good idea to take at least a week to pull your requested materials packet together. That will give you enough time to calm down enough to make sure that you include everything the agent asked to see.

How to pull together a submission packet is a topic for another day, however — specifically, the day after tomorrow. Should you find yourself in the enviable position of receiving a request for submissions between now and then, please feel free to avail yourself of the in-depth advice under the HOW TO PUT TOGETHER A SUBMISSION PACKET category on the list at right.

In the meantime, let’s talk about some other possible agently reactions.

What if a writer receives a response other than yes or no?
If you receive a response that says (or implies) that the agency requires writers seeking to be clients to pay for editorial services or evaluation before signing them to contracts, do not say yes before you have done a little homework. In the US, reputable agencies do not charge reading fees — for a good list of what an agent may charge a client, check the Association of Authors’ Representatives website. It’s also an excellent idea to look up an agency that asks for money on Preditors and Editors to see if the agency is legit. You may also post a question about the agency on Absolute Write; chances are, other aspiring writers will have had dealings with the agency. (The last has a lot of great resources for writers new to marketing themselves, by the way.)

Why should you worry about whether an agency is on the up-and-up? Well, every year, a lot of aspiring writers fall prey to scams. Call me zany, but I would prefer that my readers not be amongst the unlucky many.

The main thing to bear in mind in order to avoid getting taken: not everyone who says he’s an agent is one. The fact is, anyone could slap up a website with the word AGENCY emblazoned across the top. Some of the most notorious frauds have some of the most polished and apparently writer-friendly websites.

Scams work because in any given year, there literally millions of English-speaking writers desperate to land an agent and get published, many of whom don’t really understand how reputable agencies work. Scammers prey upon that ignorance — and they can often get away with it, because in the United States, there are no technical qualifications for becoming an agent. Nor is there any required license.

Yes, really: it’s possible just to hang up a shingle and start taking on clients. Or in the case of many scams, start asking potential clients to pay them fees, either directly (as in the notorious We don’t work like other agencies, but we require a paid professional evaluation up front dodge; to see a full correspondence between an actual writer and such a business, check out the FEE-CHARGING AGENCIES category at right) or by referring writers to a specific editing service (i.e., one that gives the agency kickbacks), implying that using this service is a prerequisite to representation.

Reputable agents decide whether to represent a manuscript based upon direct reading; they do not require or expect other businesses to do it for them. Nor do they charge their clients up front for services (although some do charge photocopying fees). A legitimate agency makes its money by taking an agreed-upon percentage of the sales of its clients’ work.

If any so-called agent tries to tell you otherwise, back away, quickly, and consult the Association of Authors’ Representatives or Preditors and Editors immediately. (For a step-by-step explanation of how others have successfully handled this situation, run, don’t walk to the FEE-CHARGING AGENCIES category at right.)

Heck, if you’re not sure if you should pay a requested fee, post a question in the comments here. I would much, much rather you did that than got sucked into a scam.

Better yet, check out any agent or agency before you query. It’s not very hard at all: the standard agency guides (like the Writers Digest GUIDE TO LITERARY AGENTS and the Herman Guide, both excellent and updated yearly) and websites like Preditors and Editors make it their business to separate the reputable from the disreputable.

Fortunately, such scams are not very common. Still, it pays to be on your guard, especially if your primary means of finding agents to query is trolling the internet.

What if a writer receives no response at all?
More common these days is the agency that simply does not respond to a query at all. Agencies that prefer to receive queries online seem more prone to this rather rude practice, I’ve noticed, but over the last few years, an ever-increasing number of queries — and even submissions, amazingly — were greeted with silence.

In many instances, it’s actually become a matter of policy: check the agency’s website or listing in one of the standard agency guides to see if they state it openly. (For tips on how to decipher these sources, please see the HOW TO READ AN AGENCY LISTING category on the list at right.)

A complete lack of response on a query letter does not necessarily equal rejection, incidentally, unless the agency’s website or listing in one of the standard agency guides says so directly. Queries do occasionally get lost, for instance. The single most common reason a writer doesn’t hear back, though, is that the agency hasn’t gotten around to reading it yet.

Be patient — and keep querying other agents while you wait.

Seeing a pattern here?

I certainly hope so. There’s a good reason that I always urge writers to continue querying and pitching after an agent has expressed interest: as I mentioned last time, it can take weeks or even months to hear back about a query, and many agencies now reject queriers through silence. A writer who waits to hear from Agent #1 before querying Agent #2 may waste a great deal of time. Because agents are aware of this, the vast majority simply assume that the writers who approach them are also querying other agents; if they believe otherwise, they will say so on their websites or in their listings in agency guides.

For some guidance on how to expand your querying list so you may keep several queries out at any given time, please see the FINDING AGENTS TO QUERY category on the list at right.

What should a writer do if her query was rejected?
Again, the answer is pretty straightforward: try another agent. Right away, if possible.

What it most emphatically does not mean is that you should give up. Contrary to what virtually every rejected writer believes, rejection does not necessarily mean that the book concept is a poor one; it may just means that the agent doesn’t represent that kind of book, or that she just spent a year attempting to sell a similar book and failed (yes, it happens; landing an agent is no guarantee of publication), or that this book category isn’t selling very well at the moment.

The important thing to bear in mind is that at the query or pitching stage, the book could not possibly have been rejected because the manuscript was poorly written.

The query might have been rejected for that reason, naturally, but it’s logically impossible for an agent to pass judgment on a manuscript’s writing quality without reading it. Makes sense, right?

One piece of industry etiquette to bear in mind: once a writer received a formal rejection letter or e-mail, it’s considered rude to query or pitch that book project to the same agent again. (See why it’s so important to proofread your query?) At some agencies, that prohibition extends to all of the member agents; however, this is not always the case. Regardless, unless a rejecting agent actually tells a writer never to approach him again — again, extremely rare — a writer may always query again with a new book project.

Contrary to an annoyingly pervasive rumor that’s been haunting the conference circuit for decades, being rejected by one agency has absolutely no effect upon the query’s probability of being rejected by another. There is no national database, for instance, that agents check to see who else has seen or rejected a particular manuscript (a rumor I have heard as recently as last week), nor do agencies maintain databases to check whether they have heard from a specific querier before. If you’re going to get caught for re-querying the same agency, it will be because someone at the agency remembers your book project.

You really don’t want to tempt them by sending the same query three months after your last was rejected, though. People who work at agencies tend to have good memories, and an agent who notices that he’s received the same query twice will almost always reject it the second time around, on general principle. In this economy, however, it’s certainly not beyond belief that an agent who feels that he cannot sell a particular book right now may feel quite differently a year or two hence.

I leave the matter of whether to re-query to your conscience, along with the issue of whether it’s kosher to wait a year and send a query letter to an agent who didn’t bother to respond the last time around.

If your query (or manuscript, for that matter) has been rejected, whatever you do, resist the temptation to contact the agent to argue about it, either in writing or by picking up the phone. I can tell you now that it will not convince the agent that his rejection was a mistake; it will merely annoy him, and the last thing your book deserves is for the agent who rejected it to have a great story about an unusually obnoxious writer to tell at cocktail parties.

In answer to what you just thought: yes, they do swap horror stories. Seldom with names attached, but still, you don’t want to be the subject of one. In an industry notorious for labeling even brilliant writers difficult for infractions as innocuous as wanting to talk through a requested major revision before making it, or defending one’s title if the marketing department wants another, or calling one’s agent once too often to see if a manuscript has been sent to an editor, writers new to the game frequently find themselves breaking the unwritten rules.

The no-argument rule is doubly applicable for face-to-face pitching. Trying to get a rejection reversed is just not a fight a writer can win. Move on — because, really, the only thing that will genuinely represent a victory here is your being signed by another agent.

It’s completely natural to feel anger at being rejected, of course, but bickering with or yelling at (yes, I’ve seen it happen) is not the most constructive way to deal with it.

What is, you ask? Sending out another query letter right away. Or four.

Something else that might help you manage your possibly well-justified rage at hearing no: at a good-sized agency — and even many of the small ones — the agent isn’t necessarily the person doing the rejecting. Agencies routinely employ agents-in-training called agency screeners, folks at the very beginning of their careers, to sift through the huge volume of queries they receive every week. Since even a very successful agent can usually afford to take on only a small handful of new clients in any given year, in essence, the screener’s job is to reject as many queries as possible.

Here at Author! Author!, the prototypical agency screener has a name: Millicent. If you stick around this blog for a while, you’re going to get to know her pretty well. And even come to respect her, because, let’s face it, she has a hard job.

Typically, agents give their Millicents a list of criteria that a query must meet in order to be eligible for acceptance, including the single most common reason queries get rejected: pitching a type of book that the agent does not represent. There’s absolutely nothing personal about that rejection; most of the time, it’s just a matter of fit.

What is fit, you ask, and how can you tell if your book and an agent have it? Ah, that’s a subject for tomorrow’s post.

For today, let’s concentrate on the bigger picture. Finding an agent has changed a lot over the last ten or fifteen years; unfortunately, a great deal of the common wisdom about how and why books get picked up or rejected has not. The twin myths that a really good book will instantly find an agent and that any agent will recognize and snap up a really good book are just not true anymore, if indeed they ever were.

I’m not going to lie to you: finding an agent is work; it is often a lengthy process, even for the best of manuscripts. More than ever before, an aspiring writer needs not just talent, but persistence.

I know you have it in you. Keep up the good work!

The getting-a-book-published basics, part III: close enough is not nearly good enough, or, pardon me while I fling this brick through a nearby window

brick through a window

I’m completely exhausted today, campers. For the past couple of days, I have been sneaking revision tips into my ongoing series on how books do and don’t get published in the United States these days. I was being clever, you see: I had been running a series on self-editing all throughout December, and since I know that many of you are planning to rush requested manuscripts and queries out the door just as soon as the annual New Year’s Resolution Querying Avalanche wraps up in a few weeks, I didn’t want those who have been hanging out here at Author! Author! for a while to get bored while I was running through the basics for the benefit of all of those New Year’s resolution queriers.

Welcome, those of you new to the game, by the way. I’m delighted that you have decided to join us. Pull up a chair and stay a while.

The result of my trying to address both audiences has been some marathon posts, as you may have noticed over the last couple of days. And frankly, some of my means of marrying these disparate topics have been less than subtle; yesterday, if memory serves, I simply started a new section in boldface.

So today, I’m not even going to try to find a clever way to spring editing advice upon you. Today, we’re going to be opening with it, because it’s one of the most important things for any aspiring writer — new to the game or old hand — to understand about how submission works.

Professional readers like agents, editors, and contest judges do not read like other people; their eyes are trained to zero in on typos, redundancies, and grammatical problems. Unlike regular readers, who tend to note problems and move on, the pros usually just stop reading when they encounter a writing concern.

Why is this vital for every writer who ever intends to query an agent, submit to an editor, or enter a literary contest to know? Because it means that if page 1 is full of typos, it just doesn’t matter if the writing on page 50 is magnificent. A professional reader like Millicent the agency screener is not very likely to keep reading long enough to find out.

That massive sideways shift in the airspace above the English-speaking world was legions of long-time queriers and submitters rolling their respective eyes. “That’s today’s self-editing tip, Anne?” they scoff collectively. “That I should proofread every single syllable of every page I plan to submit, including my query letter, before sending it out? Isn’t that, you know, How to Get Published 101?”

Yes and no, eye-rollers. Yes, I am bringing this up because I must assume that at least some of the writers reading this are new to the information. No, because I’m about to raise the proofreading bar:

Proofread — not just spell-check — every syllable of every page intended to be seen by professional readers. Read it IN HARD COPY. Not just immediately after you complete writing it, but after every revision as well.

Seem like a lot of work? It is, but it’s the only way to assure that any revision is complete.

Rolling your eyes again? Go ahead, but you wouldn’t believe how often Millicent finds herself confronted with paragraphs that begin in one tense and end in another, pages from UK- and Canada-based writers that sometimes exhibit British spellings and sometimes American, and stories set in Slovenia for the first 30 pages and Slovakia thereafter.

And don’t even get me started on how frequently contest entries have obviously not even been spell-checked since their last revision. Or, indeed, at all.

Since I toil in an industry where every detail is expected to be correct before anyone else claps eyes on one’s work — and so do you, incidentally, if you intend your writing for publication — I am perpetually astonished by this kind of “Oh, well, close enough!” attitude. Close enough is not good enough.

Why, campers? Shout it along with me now: missing words, typos, and formatting inconsistencies drive people who read manuscripts for a living completely nuts.

The ones who are good at their jobs, anyway. To a detail-oriented professional reader, a misspelled word or grammatical error is just as jarring as a brick thrown through his office window or long fingernails drawn down a blackboard.

Worse, actually: to him, those types of easily-preventable errors just seem unprofessional, the sign of a writer who thinks, “Oh, well, close enough!”

Admittedly, that may not be an entirely fair assessment of a submission or contest entry, since writers who care a great deal about their work are often in a terrible hurry to get them out the door and into the mail, but nevertheless, I can guarantee you that on any given minute of any given New York City workday, some Millicent screening submissions (or even queries, sacre bleu!) will be muttering, “Doesn’t this writer ever read his own work?”

Astonishingly, many don’t. Aspiring writers savvy enough to sit down with a hard copy of their manuscripts, a sharp pencil, and a warm, possibly caffeinated beverage represent a tiny minority of the submitting public, I’m sorry to report.

Oh, most will take a gander at a scene or chapter immediately after they compose it, of course, but not necessarily after revising it. Let’s face it, writers are prone to tinkering with already-composed pages, moving text around, sharpening dialogue, tightening pacing, and so forth. There’s nothing inherently wrong with tendency, of course, but the cumulative result of even a handful of miniscule changes in a scene can often be a paragraph, scene, or chapter that does not read with the consistency of a smooth, continuous narrative.

Consistency of voice is one of the hallmarks of the professional writer, so it genuinely pains me to report just how infrequently revising writers make larger changes with absolute accuracy throughout a manuscript. Every editor — and Millicent, and contest judge — has a few amusing stories about the protagonist’s brother named Joe in Chs. 1, 4, and 6, Jim in Chs. 2, 3, and 17, and Jack everywhere else.

As I said, I’m including the editing tips primarily for those at the submission stage, but please do not shrug off this advice if you happen to be in the early writing stages of a book. The sooner you start setting aside some serious time to read your own work, the better — and the less likely you are to fall into the trap of assuming, as too many submitters and contest entrants apparently do, that what you think is on the page is precisely what is there, despite all of that tinkering.

For a professional writer, constant re-reading is simply part of the writing process. Clutching a warm beverage while you peruse is optional, naturally.

Now, if you’ll excuse me, I’m just going to toss this handy brick through that fetching window, to alert you that I’m about to switch the subject back to the basics.

For the last couple of posts, I’ve been attempting to give writers brand-new to the daunting challenge of trying to get their books published — and writers at every other stage of experience as well — an overview of how a book’s interaction with a major publisher actually works. Too many aspiring writers believe, mistakenly, that all that’s necessary for a book to get published is to write it — and not all that grammatically. However, as any author whose first book came out within the last decade could tell you, bringing one’s writing to the publishing industry’s attention can be almost as much work as the composition process — and has been known to take just as long or longer.

Sorry to be the one to break it to you, but it’s vital to understand that extended, frustrating, and difficult roads to publication are the norm for first books these days, not the exception, regardless of the writing quality of the manuscript.

Although, naturally, those free of typos enjoy a considerable advantage. I just mention.

Those of you who have been rejected before have been shaking your heads in disbelief for the last couple of paragraphs, haven’t you? Please don’t: clinging to the common writerly misconception that if writing is any good, it will always be picked up by the first or second agent who sees it, or that a manuscript that doesn’t find a publisher within the first few submissions must not be well-written, is a sure road to discouragement. Since the competition in the book market is fierce by the standards of any industry, realistic expectations are immensely helpful in equipping even the most gifted writer for the long haul.

Knowing how tough the competition and how closely professional readers scan pages can also be hugely beneficial in tracking down and working well with the helpful friend who will be toting your manuscript to publishers for you, your agent. You know, that helpful soul that a writer needs these days in order to have any realistic hope of getting published by a major U.S. publishing house.

So how does a writer go about acquiring this valuable assistant? Unless one happens already to be intimate friends with a great many well-established authors, one has two options: verbally and in writing. Since most aspiring writers take the written route, I’m going to talk about it first.

Before we begin, another brick-through-the-window interruption: the following are an aspiring writer’s only options for calling a US-based agent’s attention to his or her work. Picking up the phone and calling, stopping them on the street, or other informal means of approach are considered quite rude in the industry.

As is mailing or e-mailing a manuscript to an agent without asking first if s/he would like to see it, by the way; this is generally considered an instant-rejection offense. Unlike in the old days we’ve been discussing over the last couple of posts, simply sending to an agent who has never heard of you will only result in your work being rejected unread: uniformly, agencies reject submissions they did not actually ask to see (known as unsolicited submissions).

Is everyone clear on why appearing rude is not in a writer’s interest? Good. Let’s move on to the accepted courteous means of introducing yourself and your book.

Approaching an agent in writing: the query letter
The classic means of introducing one’s book to an agent is by sending a formal letter, known in the trade as a query. Contrary to popular belief, the query’s goal is not to convince an agent to represent the book in question — no agent is going to offer to represent a book or proposal before she’s read it — but to prompt the agent to ask the writer to send either the opening pages of the manuscript or the whole thing. After that, your good writing can speak for itself, right?

Think of the query as your book’s personal ad, intended to pique an agent’s interest, not as the first date.

Always limited to a single page in length, the query letter briefly presents the agent with the bare-bones information s/he will need in order to determine whether s/he wants to read any or all of the manuscript the writer is offering. A good query should include, but is not limited to, the following — and no, none of these are optional:

*Whether the book is fiction or nonfiction.
You’d be surprised at how often queriers forget to mention which.

*The book category.
Basically, the part of the bookstore where the publishing book will occupy shelf space. Since no agent represents every kind of book, this information is essential: if an agent doesn’t have connections with editors who publish the type of book you’re querying, he’s not going to waste either your time or his by asking to see it. (For guidance on how to determine your book’s category, please see the BOOK CATEGORIES listing.)

It’s also a good idea, but not strictly required, to point out who might be interested in reading your book and why; an agent is going to want to know that at some point, anyway. Of course, I’m not talking about boasting predictions like, “Oh, Random House would love this!” or “This is a natural for Oprah!” (you wouldn’t believe how often agents hear that last one) or sweeping generalizations like, “Every woman in America needs to read this book!” Instead, try describing it the way a marketing professional might: “This book will appeal to girls aged 13-16, because it deals with issues they face in their everyday lives. (For tips on figuring out who your book’s audience might be with this much specificity, please see the IDENTIFYING YOUR TARGET MARKET category at right.)

*A one- or two-paragraph description of the book’s argument or plot.
No need to summarize the entire plot here, merely the premise, but do make sure that the writing is vivid. For a novel or memoir, this paragraph should introduce the book’s protagonist, the main conflict or obstacles she faces, and what’s at stake if she does or does not overcome them. For a nonfiction book, this paragraph should present the central question the book addresses and suggest, briefly, how the book will address it.

*The writer’s previous publishing credentials or awards, if any, and/or expertise that renders her an expert on the book’s topic.
Although not necessarily indicative of the quality of a book’s writing, to an agent, these are some of your book’s selling points; the writer’s expertise is what’s known as aplatform. For tips on figuring out what to include here, please see the YOUR BOOK’S SELLING POINTS category. (In case I’m being too subtle here: the archive list is your friend; please consult it.)

*Some indication of why the writer thinks the agent to whom the letter is addressed would be a good representative for the book.
Agents don’t represent books in general: they represent specific varieties. Since they so often receive queries from aspiring writers who are apparently sending exactly the same letter indiscriminately to every agent in the country, stating up front why you chose to pick THIS agent is an excellent idea. No need to indulge in gratuitous flattery: a simple since you so ably represented Book X or since you represent literary fiction (or whatever your book category is) will do.

Should any of you have been considering querying every agent in the country, be warned: it’s a sure route to rejection, especially if a writer makes the mistake of addressing the letter not to a specific person, but Dear Agent. Trust me on this one.

*The writer’s contact information.
Another one that you might be astonished to learn is often omitted. Yet if the agent can’t get ahold of you, she cannot possibly ask to you to send her your manuscript, can she?

*A stamped, self-addressed envelope (SASE) for the agent’s reply.
This isn’t part of the letter, strictly speaking, but it absolutely must be included in the envelope in which you send your query. Yes, even if you tell the agent in the query that you would prefer to be contacted via e-mail.

Why is this rule inviolable? Queries that arrive without SASEs are almost universally rejected unread.

So no exceptions, unless the agent actually tells you not to include it. (As some agencies now do; check the agency’s website. Oh, and for tips on the hows and whys of producing perfect SASEs, please see the SASE GUIDELINES category on the list at right.)

Is there more to constructing a successful query letter than this? of course there is — no matter what anybody tells you, there’s no such thing as a foolproof query formula that will successfully pitch any book it is possible for a writer to conceive. Yet since I’ve written extensively about querying (posts you will find under the intuitively-named HOW TO WRITE A QUERY LETTER category on the archive list, if you’re interested) and how it should look (QUERY LETTERS ILLUSTRATED), the list above is not intended to be an exhaustive guide to how to write one.

Speaking of realistic expectations, do not be disappointed if you do not receive an instantaneous response to your query. Because a well-established agent may receive 800 to upwards of 1500 queries per week (yes, you read that correctly), it’s not uncommon for a regularly mailed query not to hear back for six or eight weeks. Some agencies do not respond at all if the answer is no. For these reasons, it’s poor strategy to query agents one at a time. (For a fuller explanation of that last point, please see the QUERYING MULTIPLE AGENTS AT ONCE category at right.)

Approaching an agent in writing, part II: the electronic or website-based query
Most of the time, e-querying involves sending pretty much exactly the letter I mentioned above in the body of an e-mail. (For an explanation of some ways e-querying differs from paper querying, please see E-MAILING QUERIES category at right.) Do not send it as an attachment; it will not be opened.

There are advantages to doing it this way: because of the aforementioned slow turn-around times for queries sent via regular mail, increasing numbers of aspiring writers are choosing to send their query letters via e-mail. It’s a significantly less expensive option for writers querying US-based agents from other countries. More importantly for most queriers, if an agency does indeed accept e-mailed queries, the querier tends to hear back a trifle more quickly.

Did the Internet-lovers out there just do a double-take? Yes, it’s true: there are agents who will not read e-mailed queries.

Actually, until quite recently, the VAST majority of US-based agents refused to accept e-mailed queries or submissions; this is, after all, a paper-based business. However, after the anthrax scare of a few years back, many agencies reconsidered this policy, so they would not need to open as many potentially-hazardous envelopes; still others jumped on the bandwagon after e-mail became more popular. However, even today, not all agencies will allow electronic querying: check one of the standard agency guides (if you are unfamiliar with what these are and how to use them, please see the HOW TO READ AN AGENCY LISTING category at right) or the agency’s website.

If it has one.

Yes, seriously. Contrary to widespread assumption, not every agency has a site posted on the web. This means that simply doing a web search under literary agency will not necessarily provide you with an exhaustive list of all of your representation possibilities. (For tips on how to come up with a list of agents to query, check out the FINDING AGENTS TO QUERY category on the list at right. How do I come up with these obscure category titles, anyway?)

If an agency does have a website, it may be set up for queriers to fill out an electronic form that includes some or all of the information that’s in a traditional query letter. While some aspiring writers have landed agents in this manner, I tend to discourage this route, since typically, the word count allowed is sharply limited. (Some agency sites permit as few as 50 words for plot summaries, for instance.) Also, most writers just copy and paste material from their query letters into the boxes of these forms, substantially increasing the likelihood of cut-off words, missed punctuation, and formatting errors.

If you just cringed, remembering what I said above about how people who read manuscripts for a living tend to react to these types of tiny errors: congratulations. Your chances of querying successfully are substantially higher than someone who doesn’t know to conduct intense proofreading upon ANYTHING that’s s/he sends an agent.

Remember, literally every sentence you send a potential agent is a sample of how good your writing is. Regardless of whether you choose to query electronically or via regular mail, it’s in your best interests to make sure that every syllable is impeccably presented.

Which is why, in case you were wondering, written queries were the only means of approaching agents until just a few years ago, and still the means that most of them prefer. (Short of a personal introduction, of course. Writers whose college roommates or best friends from elementary school grew up to be agents enjoy an undeniable advantage in obtaining representation that the rest of us do not enjoy.) If a potential client has trouble expressing himself in writing, is ignorant of the basic rules of grammar, or is just plain inattentive to those itsy-bitsy details I mentioned above, a written query will tend to show it.

To be fair, aspiring writers often prefer to query in writing, because that, after all, is presumably their strength. Besides, there are a lot of very talented but shy writers out there who would infinitely prefer to present their work from a distance, rather than in person. However, direct interaction with an agent is sometimes an option.

Approaching an agent verbally: the pitch
A face-to-face presentation of a book concept to an agent is called a pitch, and it’s actually not indigenous to publishing; it’s borrowed from the movie industry, where screenwriters pitch their work verbally all the time. The reason that the publishing industry has been rather reluctant to follow suit is a corollary of the proof-is-in-the-pudding reason I mentioned above: not everyone who can talk about a book well can write one successfully, just as not every writer capable of producing magnificent prose is equally adept at describing it in conversation.

However, since writers’ conferences often import agents to speak, many set up formal pitching sessions for attendees. Sometimes they charge extra for the privilege; sometimes it’s included in the conference fee. (It’s also occasionally possible to buttonhole an agent after a seminar or in a hallway, but many conference organizers frown upon that. And no matter how much you want a particular agent to represent you, it’s NEVER considered acceptable to attempt to pitch in a conference or literary event’s bathroom. Don’t let me catch you doing it.)

Like the query letter, the purpose of the pitch is not to convince the agent to sign a writer to a long-term representation contract on the spot, but to get the agent to ask the writer to mail him or her chapters of the book. (Contrary to what conference brochures often imply, agents virtually never ask a pitcher to produce anything longer than a five-page writing sample on the spot. Since manuscripts are heavy, they almost universally prefer to have writers either mail or e-mail requested pages.) In order to achieve that, you’re going to need to describe your book compellingly and in terms that will make sense to the business side of the industry.

In essence, then, a pitch is a verbal query letter.

Thus, it should contain the same information: whether it is fiction or nonfiction, the book category, the target audience, any writing credentials or experience you might have that might provide selling points for the book, and a BRIEF plot summary. Most conference organizers are adamant about the brief part: their guidelines will commonly specify that the summary portion should take no more than 2 minutes.

Did I just hear all of you novelists out there gulp? You honestly do not have a lot of time here: pitch sessions may range in length anywhere from 2-15 minutes, but most are 5-10.

Usually, they are one-on-one meetings in a cramped space where many other writers are noisily engaged in pitching to many other agents, not exactly an environment conducive to intimate chat. At some conferences, though, a number of writers will sit around a table with an agent, pitching one after the other.

Yes, that’s right: as if this situation weren’t already stressful enough, you might have to be doing this in front of an audience.

While the opportunity to spend telling a real, live agent about your book I’m going to be honest with you: the vast majority of aspiring writers find pitching absolutely terrifying, at least the first time they do it. Like writing a good query letter, constructing and delivering a strong pitch is not something any talented writer is magically born knowing how to do: it’s a learned skill. For some help in learning how to do it, please see the HOW TO PREPARE A PITCH category on the list at right.

Those are the basic three ways for writers to approach agents; next time, I’ll talk a bit about what happens to a query after it arrives at an agency, how agents decide whether to ask to see a manuscript, and the submission process. After that, we’ll loop the agent segment of this series back into the earlier discussion of how the big publishing houses acquire books, before moving on to brief overviews of how smaller and independent publishing houses work differently (and how they work similarly) and self-publishing.

Sounds like fun, right? As always, if you are looking for in-depth analysis on any of these subjects or step-by-step how-tos, try perusing the category list at right. Since I usually tackle these issues on a much more detail-oriented basis — a hazard of my calling, I’m afraid — I’m finding it quite interesting to paint the picture in these broad strokes.

Yes, this is a lot of information to absorb at once, but this is too complicated a process to be covered adequately in a single-page checklist. Keep up the good work!

The getting-a-book-published basics, part II: the control conundrum

tug-of-war-photo

My last post was so excessively long that I wore myself out, apparently: I barely had the energy to work my way through the couple of hundred e-mails from well-meaning readers of the Wall Street Journal, asking if (a) I’d seen this article and (b) whether those mentioned within its paragraphs were the same who kept threatening to sue my publishers (although not, perversely, yours truly) over my as-yet-to-be-released memoir, A FAMILY DARKLY: LOVE, LOSS, AND THE FINAL PASSIONS OF PHILIP K. DICK. I appreciate all of you kind souls taking the time to make sure I had (a), but since the answer to (b) is yes (and with arguments similar to those mentioned in the article), it would probably be prudent for me not to comment upon it here. Or, indeed, anywhere.

Except to say: ever get that feeling of déjà vu?

Back to the business at hand. For those of you who happened to miss yesterday’s epic post, I’m going to be devoting the next couple of weeks to explaining briefly how a manuscript moves from the writer’s fingertips to publication. There are several ways that this can happen, of course, and but for starters, let’s concentrate upon what most people mean by a book’s getting published: being brought to press and promoted by a large publisher. In the US, that publisher’s headquarters will probably be located in New York.

Everyone clear on the parameters — and that what I am about to say might not be applicable to a big publishing house in Paris, Johannesburg, or Vladivostok? Or indeed, a small, independent US publisher? Good. Let’s recap a bit from last time — and while we’re at it, let’s get conversant with some of the terms of the trade.

How a manuscript typically comes to publication at a major U.S. publishing house these days (as opposed to way back when)
As we discussed last time, fiction is typically sold as a completed manuscript; nonfiction is usually sold as a book proposal, a packet of marketing materials that includes a sample chapter and a competitive market analysis, showing how the proposed book will offer the target readership something different and better than similar books already on the market. While the proposal will also include a summary of each of the chapters in the book-to-be-written (in a section known as the annotated table of contents; for tips on how to construct this and the other constituent parts of a book proposal, please see the perversely-named HOW TO WRITE A BOOK PROPOSAL category on the archive list located at the lower right-hand side of this page), the editor will often ask the writer to add or subtract chapters or change the book’s running order.

Which underscores a point I made last time: a nonfiction book proposal is essentially a job application wherein the writer is trying to convince the publisher to pay him to write the book being proposed; a novel is a product that the author is trying to sell.

I can already feel some of your eyes glazing over from jargon fatigue, can’t I? Hang in there; I assure you that there are plot twists to come. (Not to mention a self-editing tip for those of you who long for the return of my December series of same!)

A hundred years ago, writers who wished to get their books published went about it in a fairly straightforward manner, by approaching editors at major publishing houses directly. If the editor liked the book, he would take it to what was (and still is) known as an editorial committee, a group of editors and higher-ups who collectively decided what books the house would bring out in the months and years to come. If the editorial committee decided to go ahead with the project, the publisher would typically pay the author an advance against projected royalties, edit the manuscript, and have it typeset (by hand, no less).

Today, a writer who intends to approach a large U.S. publisher generally must do so through an agent. The agent’s job is to ferret out which editors might be interested in her clients’ books and pitch to them. Unless an editor happens to be exceptionally well-established at his or her house, however, s/he is not the only one who needs to approve a book’s acquisition: typically, the book will still go before an editorial committee.

At that point, back in the day as well as now, it’s the editor’s turn to be the advocate for the book s/he wants to publish — and that’s not always an easy task, because other editors will be fighting for their pet projects at the meeting as well. Since a publishing house can only afford to bring out a very small number of books in any given marketing season, the battle for whose project will see print can become quite intense, and not only amongst the editors around the table. At a large publishing house, the marketing and legal departments might weigh in as well.

If a manuscript makes it through the hurly-burly of editorial committee debate, the editor will offer the writer a publication contract. (Actually, s/he will offer it to the writer’s agent, but it amounts to the same thing.) Contractual terms vary widely, but at base, a publishing contract will state that in return for pocketing the lion’s share of the profits, the publisher would bear all of the production and promotional costs, as well as responsibility for getting the book onto bookstore shelves.

In return, the author will agree to provide the manuscript for by a particular date (usually quite soon for a novel — which, as you will recall, is already written before the agent takes it to the editor) or as much as a year and a half later for a book proposal. After the author delivers the completed manuscript (usually in both hard copy and as a Word document), if the editor wants changes, s/he will issue an editorial memo requesting them.

If your heart rate went up by more than a third at the very suggestion of being asked to alter your manuscript, you might want to sit down, put your feet up, and sip a soothing beverage whilst perusing the next section. (Chamomile tea might be a good choice.)

Why? Because when an author signs a book contract, she’s agreeing to more than allowing the publisher to print the book.

Control over the text itself
The author gets to decide what her own book does and doesn’t say, right? Not to mention how it’s expressed.

Actually, no, if she sells the rights to a publisher. While the author may negotiate over contested points, the editor will have final say over what will appear on the pages of the finished book. The contract will say so.

And no, in response to what you’re probably thinking: you’re almost certainly not going to be able to win an argument over whether something your editor wants changed will harm the artistic merit of the book. (Sorry about that, but it’s better that you’re aware of this fact going in.)

How do I know? Experience, mostly. After all, pretty much every first-time author faced with editorial demands has attempted to declare something along the lines of, “Hey, buddy, I’m the author of this work, and what you see on the page represents my artistic vision. Therefore, I refuse to revise in accordance with your (boneheaded) suggestion. Oh, well, that’s that.” Or at least thought it very loudly indeed.

That’s an argument that might conceivably work for a well-established, hugely marketable author, but as virtually all of those aforementioned first-time authors could tell you, no one, but no one, at a publishing house is going to find the “My art — my way!” argument particularly compelling.

Or even original.

Why? Well, remember my earlier quip about how publishing houses can only bring out a few titles in any book category per year, far, far more than their editors would like to bring to press?

Uh-huh. It’s never wise to issue a take-it-or-leave-it ultimatum to people so well equipped with alternatives that they can easily afford to leave it. Especially if the issue in question is something as small as cutting your favorite paragraph.

I’m telling you all this not to depress you — although it’s not all that difficult to imagine what I just typed having that effect, admittedly — but so that you will not waste your energy and reputation on battling over every single requested change with your editor. If you bring a book to successful publication, I can virtually guarantee that you will have to compromise on something; editorial control is built into the publishing process. Learning to pick your battles, figuring out when give in gracefully and when to go to the mat, will serve both your interests and your book’s best in the long run.

May I hear an amen? No? How about a few begrudging grunts of acknowledgment? Well, suit yourself, but if you found that last argument trying, you might want to find something to bite down upon before you read on.

Why, you ask with trembling voice? Well, final say over the actual text and the ability to determine the timing of publication are not generally the only authorial rights one signs over via a publishing contract.

Other matters that aspiring writers generally assume that they will control after they sign a book contract, but usually don’t
Just a few of the tidbits that most first-time authors are stunned to learn that they cannot dictate for their own books: the typeface, the type of binding, the use of italics or special fonts, the number of illustrations, if any, when it will come out, and what the cover will look like.

Also almost always beyond a first-time author’s ability to do anything about: the book’s title (that’s generally the marketing department’s call, believe it or not) and whether there is an acknowledgments page (the reason that they have become rarer in recent years is not that authors as a group have magically become less grateful, but that, like the dedication and epigraphs — those nifty quotes from other authors that often appear in published works — they take up extra page space, and thus render publishing a book more expensive).

I feel you glowering, but don’t blame me — I’m just the messenger here. As a memoirist whose title was summarily changed by her publisher from something she expected to be changed (Is That You, Pumpkin?) to one that was bizarrely ungrammatical (A Family Darkly), believe me, my sympathies are mostly on the writers’ side here. (And no, no publishing house employee was ever able to explain to me with any degree of precision what they thought their preferred title meant. The marketing department just thought it would be a good idea for the cover to make a vague reference to A SCANNER DARKLY, because the movie would be coming out around the same time.)

My point is, while landing a publication contract for a first book is certainly a coup, you’ll have a much, much happier life as a professional writer if you don’t expect it all to be one big literary luncheon where the glitterati congratulate you warmly on the beauty of your prose and the insight of your book’s worldview. It’s going to be hard work — for a crash course in just how hard many first-time authors find it, please see the GETTING GOOD AT INCORPORATING FEEDBACK category on the list at right — and if you’re going to be successful at it, you’re going to need to come to terms with what you can and cannot control.

Speaking of which…

The hows and whens of book publishing
Another matter that the publication contract will specify is the format in which the publisher will release the book. Translation: it won’t be up to you whether your book will be released in hardcover or not. That may not distress you now, but it may well come the release date: historically, the author’s percentage of the cover price (a.k.a. the royalty) has been higher for a hardcover book than for a paperback.

One reason for that: hardcover books were considered more serious, literarily speaking, than a volume a reader could fold and stuff into a back pocket. In fact, until fairly recently, newspapers and magazines habitually reviewed only hardcovers for most novel categories, since that was the standard for high-quality fiction releases.

In the last 15-20 years, however, fiction (and quite a bit of nonfiction, too) has been released in trade paper, those high-quality softcovers that so conveniently may be rolled and stuffed into a purse or backpack, so the earlier review restriction has softened. That’s definitely good news for first-time novelists, as well as those of us who like to lug around several different books when we travel. Typically, the author’s royalty on a trade paper release is lower than for a hardback, but higher than for paper.

Everyone with me so far, or are you mentally calculating how much you will end up making per hour for writing your novel. Don’t even go there; that way lies madness.

Once an editor has acquired a manuscript, it is assigned a place in the publisher’s print queue. In other words, the publisher will tell the author when the book will actually be printed. Since much must happen between the time the editor receives a finished manuscript and when it goes to press, the contracted date by which the author must provide the book is generally months prior to the print date.

This, too, often comes as a surprise to a first-time author. If you wish to see your books published, though, you will have to come to terms with the fact that an author’s life is a hurry up/wait/hurry up/wait existence.

Its main manifestation: how long it takes for a major publisher to bring out a book. Although they sometimes will do a rush job to meet the demands of a current fad, the typical minimum time between an author’s signing a book contract and the volume’s appearance in bookstores is at least a year.

And that’s for fiction — which, as you will no doubt recall, is already written before the publisher has any contact with the book at all. For nonfiction, the time lapse is often substantially longer, in order to permit the author to write the book in question.

The moral: although one does indeed see books on current news stories hitting the shelves within a matter of weeks (the OJ Simpson trial, anyone?), that is most emphatically not the norm. A savvy writer takes this into account when constructing a narrative, avoiding references that might seem absolutely up-to-the-minute when he first types them, but will be as stale as last year’s fashions a year or two hence, when the book is finally available for readers to buy.

The publishing world’s term for a book that contains references likely to spoil over time is easily dated. Unless you are trying to tie your characters to a very specific time and place (as most contemporary fiction doesn’t), excising such references prior to submission usually increases its marketability.

A market-savvy self-editing tip for novelists and memoir-writers: go through your manuscript, highlighting any cultural reference that might not make sense to a reader five years hence. When in doubt, whip out your highlighting pen. Mention of a character on a TV show? Mark it. Complaint about a politician currently in office? Mark it? Any reference at all to Paris Hilton? Perez Hilton?

You get the idea. This is not a moral judgment you’re making, but a calculation about pop culture longevity.

While you’re reading, take the time to note what the reference is and the manuscript page on which it appears. After you finish, go back and read through the list: would your target reader have recognized each of these five years ago? If you’re writing for adults, would a reader in high school now know what you’re talking about? Are you really willing to bank on whether Arby’s latest moniker for a sandwich is here to stay — or that your target reader will even know about it?

If you aren’t sure about the long-term cultural resonance of, say, the McRib, walk into your local community library, find the person reading the 19th-century novel (if you can’t find one in the stacks, try behind the check-out desk), and offer to buy that kind soul a nice cup of coffee if s/he will be nice enough to take a gander at your list. If the lady with her nose in a minor Charlotte Brontë novel doesn’t recognize a cultural reference, chances are that it’s not as pervasive a phenomenon as you may have thought.

After you have figured out which references need to be changed or omitted, go back and examine the ones you decided could stay. Is that reference actually necessary to the paragraph in which it appears? Is there another way that you could make the same point without, for instance, using a brand name?

Meanwhile, back at the ranch…
As I was walking you through that last exercise, I spotted some raised hands out there. “Um, Anne?” the folks attached to those hands inquire timidly. “I don’t mean to seem shallow about my writing, but I notice that you haven’t said much about how and when an author actually gets paid for her work. Since I will have invested years of unpaid effort in writing a novel or perhaps months in constructing a marketable book proposal, is it unreasonable for me to wonder when I might start to see some sort of a tangible return on that investment?”

Of course it isn’t shallow. Let’s take a closer look at how and when a writer might conceivably start cashing in for those manuscripts and/or book proposals she’s written on spec.

How authors get paid for their books
As I mentioned in passing above, an author who publishes through a large publisher is paid a pre-agreed proportion of the book’s sale price, known as a royalty. An advance against royalties (known colloquially just as an advance) is an up-front payment of a proportion of what the publisher expects the author’s percentage of the jacket price for the initial print run (i.e., the total number of books in the first edition).

Generally speaking, the more spectacularly the publisher expects the book to sell, the larger the advance. That’s a calculation based upon a lot of factors: how much it will cost to print the book (anything over 500 pages requires more expensive binding, for instance, and color photos are expensive to reproduce), how large the already-existing market is for similar books, how difficult the marketing department thinks it will be to reach those readers, whether Barnes and Noble is having a bad year, and so forth.

It is, in fact, a guesstimate — and as such, tends to be low, especially for first-time authors.

Why not aim high, let the author quit her day job, and hope for the best? Because the advance is by definition an estimate of a number that no human being could predict with absolute accuracy, if the publisher’s estimate was too high, and thus the advance too large for the royalties to exceed, the author is seldom expected to pay back the advance if the book doesn’t sell well. However, once the book is released, the author does not receive further royalty payments until after her agreed-upon share of the books sold exceeds the amount of the advance.

Since approximately 2/3rds of you just gasped audibly, let me repeat that last bit: the advance is not in addition to royalties, but a prepaid portion of them. An advance is not a signing bonus, as most people think, but a down payment toward what a publisher believes it will eventually owe the author.

While your jaw is already dropped, let me hasten to add that royalties over and above the advance amount are usually not paid on an as-the-books-sell basis, which could entail the publisher’s cutting a check every other day, but at regularly-scheduled intervals. Once every three or six months is fairly standard.

The moral: read your publication contract carefully. If you don’t understand what it says, ask your agent to explain it to you; it’s her job.

Those hands just shot up again, didn’t they? “I’m glad you brought that up, Anne. You’ve made it clear why I would need an agent to help me though this process, which sounds like a drawn-out and somewhat unpredictable one. So how do I go about finding the paragon who will protect me and my work?”

I’m glad you asked, hand-raisers — but I’m afraid agent-seeking is a topic for another day.

Before I signed off, allow me to add: don’t feel bad if you were previously unaware of how writers get paid; half the published authors I know were completely in the dark about that last point until their first books had been out for five months or so. It’s not something that we talk about much in the writing community, perversely. And that’s a shame, because In the current market, when advances for new are often reflective of the gloomiest projections, while those for bestselling authors keep rising, I suspect that a significant percentage of the authors who sign their first publication contracts in the months to come are going to be mystified at being offered an honorarium when they expected enough dosh, if not to allow them to retire to write full-time, at least to permit cut back their hours.

Don’t panic; conditions change. One thing you may rely upon to remain the same, however: the writer who is in it for the love of literature probably going to be happier enduring the ups and downs of getting published than the one who walks into it with dollar signs in his eyes. Good writing is a gift to humanity, after all, every bit as much as it is a commodity for its author to sell.

Keep up the good work!

The getting-a-book-published basics, or, how does a book concept make it from a New Year’s resolution to a shelf at Borders?

gutenberg press drawing

Welcome to 2010, long- and short-term members of the Author! Author! community. May this be a year of major steps forward: starting the book of your dreams, finishing the book of your dreams, revising your manuscript until it becomes the book of your dreams, discovering the best agent on earth to represent it, convincing the best agent on earth to represent it, that agent blandishing the ideal editor into reading it, said ideal editor falling in love with it, a lucrative sale and easy publication process, readers eager to bury their noses in it, a second book (or a third, or a fifteenth) that exceeds expectations, a well-deserved Pulitzer prize.

You know, the basics of a writing life well-lived.

An especially hearty howdy-do and handshake for those of you acting on a New Year’s resolution to learn how to get your book into print. Or how to land an agent. Or why a writer might need to land an agent in order to get her book into print. You’ve happened upon this blog at an excellent time, because I’m going to spend the next couple of weeks getting down to those very brass tacks. I’m going to be addressing the two most basic questions of the writerly life:

(1) How does a book go from sitting on an aspiring writer’s desk to being sold in a bookstore?

(2) What, if anything, does an aspiring writer need to know to navigate that trip successfully?

Why go straight to the root of the quest, rather than simply handing those new to the game a couple of one-page sheets of directions? Well, first of all, because there are plenty of advice-givers out there willing to bark unexplained orders at those new to the biz. In my experience, quick-and-dirty isn’t nearly as helpful as carefully-explained. Unless a writer understands why things work the way they do, he’s not only likely to break the rules — he’s not going to be able to improve his game.

Heck, he may not be able to play with the big kids at all. So: let’s talk fundamentals.

That chorus of groans you just heard, newcomers, arose from some of the longer-term readers of this blog who were really, really into my recent series on self-editing. “But Anne,” they whimper, ink-stained fingers gesticulating, didn’t you tell us just the other day that since half the writers in North America suddenly send out queries and submissions” (you’ll be tossing around those terms very soon, newbies, never fear) “as part of their New Year’s resolutions, we should hunker down and wait until mid-February before trying afresh? Wouldn’t that hiatus be a dandy time for, you know, revision?”

Indeed it would be, ink-stained protestors. A review of the basics before leaping back into the fray is never a bad idea. But just to keep it interesting, I’ll make a valiant effort to keep tucking tidbits useful for self-editors into the corners of my next couple of weeks’ posts. I wouldn’t want you to feel that I was ignoring old friends for new.

And let’s face it: a crash course in how the publishing industry works isn’t a bad idea before leaping back into the fray. As I’m sure many of you are already well aware, when a rejection is staring a writer in the face, it’s awfully easy to forget that it isn’t personal; good book concepts and well-written manuscripts is just part of how the system works.

Didn’t expect me to be so up-front about it, did you, newbies? Fair warning: this series is going to be rather disturbing to any writer who believes that the only real test of whether a manuscript is any good is whether it gets published. Or that a good manuscript will always be able to find an agent, and swiftly.

At the risk of repeating myself, that’s just not how it works.

Honest. I’ve been in the game practically since birth, and I’m here to tell you, there is no literature fairy. No winsome sprite will guide an agent to the doorstep of a talented new writer, simply because she is talented; the writer has to take some steps to flag that agent down.

But I’m getting ahead of myself, amn’t I? I haven’t even laid the foundation of gloom-inducing yet, and here I am, waving from a second-floor window.

What I’m about to tell you may well be depressing — heck, it depresses me, and I have an agent — but please, I implore you, stick with this series, even if you are already fairly familiar with, say, how to construct a passable English sentence or to write a query. This is information that everyone even considering trying to bring his book to publication needs to know.

Seriously, it’s to your advantage. Aspiring writers who misunderstand how books do and don’t get published are likely to waste their time and resources on unsolicited submissions that will inevitably get rejected.

In other words, those of you who just murmured, “What’s an unsolicited submission?” are not the people for whom I am writing this. I’m talking to every aspiring writer within the sound of my voice. I want to help you succeed.

So let’s get this baby cranking, as Johann Gutenberg doubtless said to his assistants in 1450 or so.

Because there are several ways a book can end up on a shelf in your local literary emporium, I’m going to break up the question into several parts. First, I’m going to tackle the classic means, publication through a great big publishing house.

But first, a little history — and while we’re at it, let’s debunk a few widely-believed myths.

How books used to get published during the Theodore Roosevelt administration, or, how a surprisingly high percentage of aspiring writers (mistakenly) believe the industry still works
A hundred years ago, the publication process was pretty straightforward: an author wrote a book, contacted an editor at a publishing house, and if the editor liked it, he (it was almost invariably a he) chatted about it with senior staff, persons with whom he may well have shared a dormitory at some elite private college; if he could convince them to take a chance on the manuscript, he would edit it for publication. Printing presses were set in motion, and in due course, the book was available for sale. The publisher sent out advance copies to newspapers, so they could produce reviews.

Of course, that was back when there were few enough books published in these United States that most releases from a good-sized publishing house could garner a review in a major newspaper or magazine. Now, so many books are published in any given year that only a tiny fraction of them enjoy the substantial publicity of a well-placed review.

Which is why, in case you’ve been wondering, you’re far more likely to see a review of the eighteenth novel by an already-established author than the brilliant debut another. Assuming that the newspaper or magazine in question even carries book reviews anymore.

Heck, that’s assuming that you’re even reading newspapers anymore.

Back to days of yore. Amazingly, considering that authors often possessed only one copy of their manuscripts — remember, the photocopier wasn’t invented until 1938, and it wasn’t commonly available until two decades later — it wasn’t uncommon for writers just to pack their books into boxes and send them to publishers without any preliminary correspondence.

This is what’s known in the biz as an unsolicited submission, a manuscript an author sends to an agent or editor without said agent or editor’s having asked to see it. Today, an unsolicited manuscript that appears on an editor’s desk out of a clear blue sky is invariably rejected unread.

Not every aspiring writer believes that, however, because they’ve heard what used to happen to such manuscripts in the days of the Model A: publishers would set these books aside until some luckless employee of the publishing house had time to go through the stack.

This ever-burgeoning source of reading material was known as the slush pile. Although solicited submissions (i.e., those that the editor has actually asked to see) have probably always enjoyed a competitive advantage, slush pile manuscripts did occasionally get discovered and published.

They also, predictably, got lost on a fairly regular basis. Thus the old writerly truism: never send anyone the only copy of your manuscript.

That hasn’t always been easy advice to follow, unless one happened to command a personal army of copyists and/or a steno pool; see my earlier comment about historical access to copy machines.

Because there were fewer manuscripts (and publishing houses were more heavily staffed) before the advent of the personal computer, a writer did not need an agent: it was possible to deal directly with the editor who would handle the book, or at any rate with the luckless assistant whose job it was to go through the slush pile. But back when jolly old TR (Roosevelt hated being called Teddy) was overseeing the nation’s business, it was also still completely permissible to submit a manuscript in longhand, too.

Times change, as they say; no agent or editor in her right mind would read even a sentence of a hand-written submission today. Another way that time changed the publishing industry was that publishing houses began expecting to see fiction and nonfiction presented to them differently.

The fiction/nonfiction split
Both historically and now, novels were (and are) sold to publishers in pretty much the form you would expect: as complete manuscripts, and only as complete manuscripts. At least, editors buy first novels that way; until fairly recently, the major publishing houses quite routinely offered fiction writers who had written promising first novels could snag a multi-book contract.

It took until the 1990s for publishers to notice that a commercially successful first book is not necessarily an absolute predictor of whether the author’s second or third book will sell well. Usually, there was a pretty good reason for that: the author spent five or ten years, or even a lifetime, cranking out that first novel, but after it hit the big time, her editor began clamoring for the next immediately. The author tossed something together in a year, and poof! Everyone was astonished that the second wasn’t nearly as good as the first.

Hmm, who could have predicted that? As late as the 1980s, not the publishing industry.

As a result, while multi-book fiction contracts still exist — particularly in genre fiction, which is conducive to series-production — they have become substantially less common in the mainstream and women’s fiction markets. Which is to say: the vast majority of fiction is sold on a per-book basis. While previously-published authors can occasionally sell subsequent books based upon only a few chapters (known, unsurprisingly, as a partial), novelists should expect to write books– and have them polished into publishable form before they can sell them.

Nonfiction, however, is typically sold not on the entire book, but via a marketing packet known as a book proposal. There are several hefty categories on the archive list at right on how to put one together, but for the purposes of this post, a generalization will suffice: a book proposal is a packet consisting of a description of the proposed book, a sample chapter, descriptions of subsequent chapters, and an array of marketing materials.

Typically, these materials include everything from a detailed analysis of similar books already on the market to an explanation of who the target readership is and why this book will appeal to them to a marketing plan. Traditionally, previously published writers also include clippings of their earlier work in their book proposals — which is why, in case you’d been wondering, so many nonfiction books are authored by journalists. They tend to have stacks and stacks of clippings on hand.

Why are clippings helpful in selling a nonfiction book to a publisher? Because they prove that some other editor has thought enough of the proposer’s writing to publish it before. Basically, a book proposal is a job application: in effect, the writer is asking the publishing house to pay her to write the book she’s proposing.

That does not, however, mean that every nonfiction writer will get paid up front, at least not entirely. Why not, you ask? Because buying something that does not yet exist obviously entails running the risk that the author may not deliver, the advance for a book sold in this manner is typically paid in three installments, one when the publication contract is signed, another after the editor has received and accepted the manuscript, and a third when the book actually comes out.

Call it an insurance policy for authorial good behavior. Apparently, novelists are regarded as shiftier sorts, because to this day, the only acceptable proof that novelists can write a book is to have already written one.

Everyone clear on the fiction/nonfiction distinction? If not, please trot right to the comments and ask a pertinent question.

While we’re waiting, let’s move on to one of the other great cosmic mysteries, shall we?

The lingering demise of the slush pile
Just to clear up any misconceptions floating around out there: if you want to sell a book to a major U.S. publisher, you will need an agent to do it for you. The slush pile is no more; currently, all of the major houses will accept only represented manuscripts.

Like any broad-based policy, however, it comes with a few caveats. We’re only talking about the great big publishers here; there are plenty of smaller, independent publishers that do accept direct submission. Very good houses, some of these. One hears tell of some children’s book divisions at major houses that still accept direct submissions; if an editor meets a writer at a conference and positively falls in love with his work, it’s not unheard-of for the editor to help the writer land an agent (usually one with whom the editor has worked recently) in order to side-step the policy. Stuff like that.

But it’s not wise to assume that you’re going to be the exception. If you’re hoping for a contract with a big publisher, get an agent first.

This was not always a prerequisite, of course. Until fairly recently, one element of that fiction/nonfiction split I was regaling you with above was that while novels had to go through an agent, nonfiction writers could submit proposals directly to publishers. Not so much anymore.

You novelists out there are getting a bit restive, aren’t you? “But Anne,” I hear some of you complaining, and who could blame you? “This is starting to seem a trifle discriminatory against my ilk. Nonfiction writers are presenting substantially less writing than fiction writers; a proposal’s what, 40-60 pages, typically? As a novelist, I’m expected to produce an entire book before I approach an agent, much less a publishing house. I would have thought that if publishing houses were going to distrust anybody enough to want an agent to vouch for ‘em, it would be the author whose book they were buying at the idea stage.”

Don’t upset yourselves, oh novelists; it’s not good for your stomach acids, and besides, since everyone needs an agent now, it’s a moot point. But I suspect that the answer to your question is that that publishers habitually receive far more fiction submissions than nonfiction ones — interesting, given the long-standing industry truism that fiction is easier to sell, both to editors and to readers. (It probably also has something to do with the fact that nonfiction books are often proposed by those with clip-worthy previous publishing credentials, such as magazine articles and newspaper columns, but believe me, the other reason would be more than sufficient.)

Before petty bickering begins to break out between fiction and nonfiction writers over a situation that has more or less vanished anyway, let’s turn our attention to a more absorbing topic: why would the big publishing houses feel so strongly about agents that they would all agree upon a represented-manuscripts-only policy?

The rise of the agent
Although many aspiring writers regard the necessity of procuring an agent as at best a necessary evil, agents perform an exceedingly important role in the current publishing market: not only do they bring brilliant new writers and amazing new books to editors’ attention, but they are now also effectively the first-round submission screeners for the publishing houses.

Okay, so they bring some not-so-hot writers and less-than-amazing books to ‘em, too, but try to see the forest, not the trees here. By passing along only what they consider marketable and of publishable quality, agents thin the volume of submissions the publishers see on a monthly basis to Niagara Falls, rather than the Atlantic Ocean.

Everybody understand that? Agents reject 95% of the queries they receive, and an even higher percentage of submitted manuscripts, so the publishers don’t have to do so.

It’s easy to resent agents for this, to think of them as the self-appointed gatekeepers of American literature, but that’s not really fair. Much of what they assure that the editors never see honestly isn’t publishable, after all; I hate to disillusion anyone (and yet here I am doing it), but as Millicent the agency screener would be the first to tell you, a hefty majority of the writing currently being queried, proposed, and submitted is simply not very well written. Even very promisingly-written submissions are often misformatted, or would require major editing, or just plain are not quite up to professional standards.

Or so runs the prevailing wisdom; we could debate for weeks over the extent to which that’s really true, or how difficult it often is for genuinely innovative writing to land an agent. Suffice it to say that if the major publishers believed that agents were rejecting manuscripts that their editors should be seeing, they presumably would change their policies about accepting only agented manuscripts, right?

“Okay, Anne,” I hear some of you reluctantly conceding, “I get that if I hope to sell my book to a major U.S. publisher, I’m going to need to find myself an agent. But if you don’t mind my asking, what do I get out of the exchange, other than a possible entrée to an editorial desk?”

A good agent can do quite a bit for a writer. First, as you reluctant conceders already pointed out, an agent can make sure your manuscript or book proposal lands on the right desks: not just any old editor’s, but an editor with a successful track record in acquiring books like yours and shepherding them through the sometimes difficult publication process. (Don’t worry; I’ll be clarifying that part later in this series.) Pulling that off requires both an intimate knowledge of who is looking to buy what right now — not always an easy task, considering how quickly publishing fads change and editorial staffs turn over — but also the connections to enable a successful pitch to the right audience.

In other words, for an agent to be good at his job, he can’t just send out submissions willy-nilly; he must have the experience to target the editors who are most likely to be interested in any given book.

Agents also negotiate book contracts for their clients, act as a liaison between the author and the publishing house, and help mediate any disputes that might arise. Like, for instance, if the publishing house is being a mite slow in coughing up the contracted advance.

Yes, it happens, I’m sorry to report. And if it happens to you, you’re going to want an experienced agent on your side, fighting for your dosh.

Admittedly, it will be very much in your agent’s self-interest to make sure that you’re paid: in the U.S., reputable agents earn their livings solely from commissions (usually 15%) on their clients’ work. That means, of course, that if they don’t sell books, the agency doesn’t make any money.

Allow me to repeat that, because: agencies are seldom non-profit enterprises. Contrary to common belief amongst aspiring writers, their employees are not primarily concerned with the task of discovering great new talent, but rather with finding books they believe the agency can sell within the current literary market.

In other words, they reject books they know to be written well. Routinely. Because if they can’t sell the book, the agency does not make money.

It’s honestly as simple as that. See why knowing how agencies work might help you take a rejection less personally?

Typically, the agent will handle all of the money an author makes on her book: the publisher pays advances and royalties to the agency, not directly to the author; the agency will then deduct the agent’s percentage, cut a check for the rest, and send it to the author. In the U.S., agencies are also responsible for providing their clients and the IRS with tax information and documentation.

Since self-employed people like writers have been known to get audited from time to time, you’re going to appreciate this level of verifiability once you become successful. Trust me on this one.

To recap how things have changed since Theodore Roosevelt roamed the earth:
Way back when: aspiring writers used to be able to approach editors at major publishing houses directly to market their books.
The reality now: with few exceptions, a writer will require an agent to approach a publisher for her.

Way back when: fiction and nonfiction books were marketed in the same manner, as already-completed manuscripts.
The reality now: fiction is sold on the entire manuscript; with certain exceptions, nonfiction is sold as via a book proposal.

Way back when: nonfiction writers could approach major publishing houses directly with their book proposals.
The reality now: agents submit both fiction and nonfiction books on behalf of their authors.

Way back when: agents played a substantially smaller role in the overall dynamic of U.S. publishing.
The reality now: agents largely determine which manuscripts editors will and will not see.

Way back when: an author often formed a personal relationship with his editor and other publishing house staff, sometimes lasting decades.
The reality now: the editor who acquires a book may not still be the editor handling it by the time it goes to press; a good agent can do a lot to help smooth over any resulting difficulties.

Whew — that’s quite a lot of information to absorb in a single post, isn’t it? I’m going to stop for the day, to give all of this time to sink in. Next time, on to what happens to a book after an agent submits it to an editor at a publishing house!

Yes, yes, I know: this isn’t precisely fun material to cover, but you will be happier in the long run if you’re familiar with it.

But wait — I haven’t given you a self-editing tip yet today, have I? Here’s one that will keep many of you busy for a good, long while: in most adult fiction, professional readers like Millicent prefer to see tag lines — all of those he said, she exclaimed, they cried statements that litter the average dialogue scene — minimized, or even omitted entirely. Unless there is serious doubt about which character is speaking when, they usually aren’t necessary.

Quotation marks, after all, indicate that what falls within them is being spoken aloud. So dialogue that runs like this:

Johnny smoothed back his pompadour, copied from a torn photo of his grandfather. “Yeah?” he said. “Who’s gonna make me?”

Tina quailed in fear, but she stood her ground. “I am,” she said stoutly.

“Ooh,” Johnny said, “this is going to be fun. I haven’t created a scar in weeks.”

may often be trimmed to the following, with no real loss of meaning:

Johnny smoothed back his pompadour, copied from a torn photo of his grandfather. “Yeah? Who’s gonna make me?”

Tina quailed, but she stood her ground stoutly. “I am.”

“Ooh, this is going to be fun. I haven’t created a scar in weeks.”

Okay, so maybe that wasn’t the most graceful way to work today’s editing tip into the text. Hey, I’m just warming up here. Keep up the good work!