At the risk of repeating myself, part V: I’ve got three favorite cars that get most of my job done — no, wait, make that four

http://www.youtube.com/watch?v=eZqI5b5wGA4

Sorry about the slower-than-expected follow-up post, campers: I honestly did intend to devote this week to structural repetition — because, as we all know, there’s nothing like a sexy topic for drawing in the readers. Our cat began acting strangely, however, so I have been spending an extraordinary amount of time at the vet’s office. Fortunately, I had a good book on me, my buddy Nicole Galland’s new release, I, IAGO, and lordy, is it a great read. I’m seriously tempted to leave my copy in the vet’s waiting room after I’ve finished, to provide a lush mental escape for the worried.

Seriously, how often has a book made you laugh out loud while waiting for blood test results? From the publisher’s blurb:

From earliest childhood, the precocious boy called Iago had inconvenient tendencies toward honesty — a “failing” that made him an embarrassment to his family and an outcast in the corrupted culture of glittering, Renaissance Venice. Embracing military life as an antidote to the frippery of Venetian society, he won the glowing love of the beautiful Emilia, and the regard of Venice’s revered General Othello. After years of abuse and rejection, Iago was poised to win everything he ever fought for — until a cascade of unexpected betrayals propel him on a catastrophic quest for righteous vengeance, contorting his moral compass until he has betrayed his closest friends and family and sealed his own fate as one of the most notorious villains of all time.

Okay, I’ll admit it: I’m a sucker for any blurb containing the word frippery. One of my failings as a human being, I suppose.

One of my other failings as a human being, but a positive boon for my life as an editor, is a reading eye that leaps instantly to the anomaly on the page. Perhaps that’s not altogether surprising, as a have a doctorate in pattern recognition, but honestly, it does render casual reading a bit of a challenge. A slug line in the wrong place, for instance, will drive me mad, regardless of the quality of the writing lurking beneath it. So will adverbs beginning three out of five sentences in a paragraph: Clearly, there was something wrong here. Obviously, though, your garden-variety reader would not catch it. Bizarrely, any professional reader would.

Fortunately (God, there’s a fourth one!), however, in the publishing world, this sort of eye is not only an advantage — it’s pretty much a requirement for a good editor. Apart from accountancy and computer programming, you’d be hard-pressed to find a job better suited to the obsessive-compulsive. Thus, it follows as night the day, spring winter, and baby ducks their mother that those who cater to the tastes of editors would develop a similar seventh sense for patterns on a page.

Oh, you thought this wasn’t going to lead back to you and your manuscript? You and your manuscript keep me up nights. I worry so that your good writing might not get the fair reading it deserves at the hands of Millicent, the agency screener, if it exhibits too much word, phrase, and/or structural repetition.

Speaking of hands, a third of my audience’s just shot skyward. “Um, Anne?” the more eagle-eyed among you quaver. “I hate to pick nits here, but how precisely do Millicent’s hands read anything? Wouldn’t it be her eyes?”

That question brings a tear to my weary eye, campers. If you caught that logical gaffe, you’re starting to read like a professional. And if you also noticed that in the video above, we never actually get to see our hero’s eyeballs — a trifle disturbing, I think, in a cartoon devoted to developing reading and writing skills — you may be on your way to becoming a Millicent.

Although, admittedly some of us are born that way. I distinctly recall that the first time Conjunction Junction popped onto our small black-and-white TV screen, I tossed my wee braids and shouted, “Mother! How can he read with no eyes?” Fortunately, my mother had been editing for years, so she had been taken aback, too.

In case I’m being too subtle here: those of us that read for a living notice everything in a submission or contest entry. It’s our job, and if nature was kind enough to outfit us with specialized eyes and brains in order to be good at it, well, that has some ramifications for writers.

All of which is a long-winded way of saying that I cannot in good conscience round off my lobbying for reduced repetition in your manuscripts without discussing those most perennially popular transients passing through Conjunction Junction: and, but, and then.

This time, encouraged by positive reinforcement, legions of hands shoot into the air. Yes, newly-minted grammar mavens? “But Anne,” you point out, and rightly so, “then isn’t a conjunction! Why, then, would you include it in your discussion of conjunctions, when there are so many legitimate conjunctions — yet, for instance, or or — deserving of your august scrutiny?”

Quite right, hand-raisers: when used properly, then isn’t a conjunction, strictly speaking. We live, however, in a world overrun by scofflaws. Metaphors are mixed; semicolons are routinely misused. Jaywalkers abound — unwisely, given how many drivers do not come to a full stop at stop signs. Owners of outdoor-ranging cats discover that their pets have discarded their collars, complete with city-issued license, and do not replace the tags immediately, while owners of dogs occasionally take them off-leash even outside the parks designated for such activity.

We may deplore all of this, but we ignore it at our peril. At least, that hefty majority of aspiring writers whose submissions and literary contest entries positively scream, “The leash laws do not apply to my dog!” do so at their own risks — but does that mean that your Auntie Anne, friend of the struggling scribbler, should refuse on general principle to talk about those mutts?

No, I haven’t the heart. Call me a softie, but enough writers are using it these days as if it were a synonym for and in a list of actions (as in The Little Red Hen kneaded the bread, baked it, then fed it to her forty-seven children.) that I feel justified in — nay, compelled to — treat it as such for the purposes of our ongoing discussion of repetitive sentence structures and their predictably negative effect on Millicent’s bloodshot peepers.

Language does grow and change, of course. Back in the bad old days, when dinosaurs roamed the earth Roosevelts were presidents Dorothy Parker was still speaking to Ernest Hemingway editors like Maxwell Perkins called the shots in the publishing world, it was considered hugely improper to begin any sentence with and, but, or then. Amongst the literate, these words were purely intra-sentence phenomena. As my Uncle Alex (a well-known SF short story writer in the 1950s, an editor at the LA Free Press, and a folklorist of great repute) used to scrawl in the margins of letters I wrote him in elementary school, a conjunction, by definition, connects one part of a sentence to another.

“Therefore,” he would ink in large letters, “a conjunction may not begin a sentence, and a crayon is not an appropriate writing implement for correspondence. How’s your mother?”

There are easier things than growing up in a family of writers and editors. I thought until I hit puberty that writing in the first person was a narrative cop-out, embraced by only those authors who could not handle suspense in any other way. (A fairly common editorial opinion well into the early 1980s, incidentally.) Toward the end of his long, colorful, and occasionally scurrilous life, Uncle Alex was even known to shout grammatical advice at the TV screen when newscasters –sacre bleu! — began their sentences with conjunctions.

And really, who could blame him?

Hey, I couldn’t resist. But why shouldn’t we slavishly adhere to his precepts? Well, time and the language have been marching merrily onward, and at this point in North American history, it’s considered quite acceptable to begin the occasional sentence with a conjunction. I do it here all the time. So do most bloggers, journalists, and columnists: it’s a recognized technique for establishing an informal, chatty narrative voice.

That thunder you just heard was Uncle Alex stomping his feet on the floor of heaven, trying to get all of us to cut it out, already, but there can be perfectly legitimate stylistic reasons to open a sentence with a conjunction. They can, for instance, be very valuable for maintaining an ongoing rhythm in a paragraph. Like so:

Ghislaine spotted the train pulling into the station. But would Arbogast be on it? He would — he had to be. And if he wasn’t, well, she was just going to have to call him to find out why. Or not. Anyway, she wasn’t going to waste her energy speculating on what would be a moot point the second Arbogast stepped off that train and caught her in his arms.

As Uncle Alex would undoubtedly have been the first (and last, and middle) to tell you, classic English grammar has an elegant means of preventing those conjunctions from hanging out at the beginnings of those sentences: by eliminating the periods and replacing them with commas. The result would look a little something like this:

Ghislaine spotted the train pulling into the station, but would Arbogast be on it? He would — he had to be, and if he wasn’t, well, she was just going to have to call him to find out why — or not. Anyway, she wasn’t going to waste her energy speculating on what would be a moot point the second he stepped off that train and caught her in his arms.

To old-fashioned eyes, this paragraph’s meaning is identical to the first; it is merely cleaner, grammatically and visually. However, I suspect that most current readers of English prose would recognize a substantial difference in the rhythm.

Why? A period is, as the English like to call it, a full stop; a comma, on the other hand, indicates a pause. A dash indicates a slightly longer and more pointed pause. To this millennium’s sensibilities, the first example has a choppiness, a breathless quality that conveys the subtle impression that Ghislaine’s breathing is shallow, her pulse racing.

The periods my uncle would have forbidden, then, could legitimately be regarded as subtle narrative indicators of protagonist stress — a bit of authorial frippery, rather than a mistake. At least to those in the habit of breaking paragraphs down into their constituent parts to see what their functions are.

Like, say, most of us who read manuscripts for a living. We diagram sentences in our sleep.

Before we leave that last set of examples, did you happen to notice any other editorial pet peeves in that first? No? Okay, let me whip out my machete pen and remove a couple of classic Millicent-irritants. Rather than merely noticing that this third version reads better, I shall challenge your revision skills by asking you to try to figure out why it reads better.

Ghislaine spotted the train pulling into the station, but would Arbogast be on it? He would — he had to be, and if he wasn’t, well, she was just going to have to call him to find out why. Right now, she wasn’t going to waste her energy speculating on what would be a moot point the second he stepped off that train and caught her in his arms.

How did you do? Lift a nice, shiny gold star from the reward cabinet if you immediately cried, “Why, word repetition is word repetition, Anne — which is why you removed the second Arbogast in the paragraph.” Stack another star on top of the first if you added, “Anyway is often how speakers inform hearers that they’ve digressed from their point. Is there a reason the narrative should go out of its way to inform readers that it has digressed?” And award yourself three more stars if you have gotten in touch with your inner Millicent sufficiently to have mused, “You know, to find out why — or not is conceptually unnecessary. Would the paragraph lose any actual meaning if I cut or not?”

I hear those of you who did not shout any of those observations muttering under your collective breath, and you’re quite right: this is incredibly nit -picky stuff. Both good writing and professional presentation are made up of lots and lots of nit-picky stuff. Your point?

While you’re trying to come up with a sufficiently scathing comeback for that one, let’s tie the anyway revelation — perhaps best summed up as that what’s considered acceptable in everyday speech may not work so well in a narrative voice on paper, even if it happens to be in the first person — back to our ongoing discussion of and and but. Since conjunction-opened sentences can sometimes mirror actual speech better than more strictly grammatical ones, the former can be a boon to dialogue. Or to first-person narration, as it creates the illusion of echoing actual speech. That does not mean, however, that peppering third-person narrative prose with it will necessarily produce a flowing effect. Generally speaking, this structure works best in dialogue.

Not sure why? Okay, contrast this sterling exchange:

“And I tell you, Spencer, it was eerie. I’m never going back into that deserted house again. And that’s final.”

“But Yvette, you’re backing recklessly away from the conventions of our chosen genre! You’re a scantily-clad, unattached female who screams easily, often while tossing your dreamy long red (or blonde) hair. You are fleet of foot in the face of danger. And particularly when running (generally while identified only as she through wooded glens at the openings of novels. Yet you are astonishingly prone to tripping over easily-avoidable bits of bracken your surer-footed male counterparts and non-ingenue sidekicks never seem to twist their ankles navigating. And, naturally, you are entirely unarmed at all times. Lest some particularly timid reader find you even remotely threatening for even an instant. Therefore, you must return to face the danger that any sane person would take extreme measures to avoid!”

“Or what? Or you’re going to turn me in to the Stereotype Enforcement Police?”

“Or else, that’s all.”

“Fine. Then give me the key to the tool shed.”

“If you insist. But don’t come crying to me when an axe comes crashing through your door at the closed-for-the-season hotel.”

with the same dialogue after the conjunctions have been tucked into the middle of the sentences:

“I tell you, Spencer, it was eerie. I’m never going back into that deserted house again. That’s final.”

“Yvette, you’re backing recklessly away from the conventions of our chosen genre! You’re a scantily-clad, unattached female who screams easily, often while tossing your dreamy long red (or blonde) hair. You are fleet of foot in the face of danger, particularly when running (generally while identified only as she through wooded glens at the openings of novels, yet surprisingly prone to tripping over easily-avoidable bits of bracken your surer-footed male counterparts and non-ingenue sidekicks never seem to twist their ankles navigating. Naturally, you are entirely unarmed, lest some particularly timid reader find you even remotely threatening for even an instant. Therefore, you must return to face the danger that any sane person would take extreme measures to avoid!”

“Is there some penalty attached to my refusal? Are you going to turn me in to the Stereotype Enforcement Police?”

“You must, that’s all.”

“Fine. Give me the key to the tool shed.”

“If you insist, but don’t come crying to me when an axe comes crashing through your door at the closed-for-the-season hotel.”

The difference is subtle, I’ll admit but to a professional reader, it would be quite evident: the second version sounds more formal. Partially, this is a function of the verbal gymnastics required to avoid the colloquial Or what? Or else.

And, let’s face it, Spencer’s lengthy speech as presented in the second version would be darned hard to say within the space of one breath. Go ahead and try it; I’ll wait.

But these are not the only ways aspiring writers utilize sentence-beginning conjunctions in narrative prose, are they? As anyone who has ever been trapped in a conversation with a non-stop talker can tell you, beginning sentences with conjunctions gives an impression of consecutiveness of logic or storyline. (As was the case with the first sentence of this paragraph, as it happens.) Even when no such link actually exists, the conjunctions give the hearer the impression that there is no polite place to interrupt, to turn the soliloquy-in-progress into a dialogue.

We all encounter this phenomenon so often in everyday life that giving a concrete example seems a tad, well, repetitive. If you feel that your life lacks such monologues, though, try this experiment the next time you’re at a boring cocktail party. (They’re coming back, I hear.)

(1) Walk up to another guest, preferably a stranger or someone you do not like very much. (It will soon become apparent why that last trait is desirable.)

(2) Launch into a lengthy anecdote, preferably one devoid of point, beginning every sentence with either and, but or then. Take as few breaths as possible throughout your speech.

(3) Time how long it takes a reasonably courteous person to get a word in edgewise.

Personally, I’ve kept this game going for over 15 minutes at a stretch. The imminent threat of fainting due to shortness of breath alone stopped me. But then, I’m a professional; you might not want to attempt that high dive your first time out.

The difficulty inherent to interrupting a non-stop speaker, in case you happen to be writing a book about such things, why university professors, panhandlers, and telemarketers so often speak for minutes at a time in what seems to the hearer to be one long sentence. Run-on sentences discourage reply.

Almost invariably, this phenomenon is brought to you by the heavy lifting skills of and, but and then. Perhaps for this reason, aspiring writers just love to tuck conjunctions in all over the place: it can create the impression of swift forward movement in the narrative.

“But I can’t pay the rent!”

“But you must pay the rent!”

Those buts don’t leave much doubt about the source of the disagreement, do they? Those capital Bs are like a beacon to Millicent’ eye. While that can work just fine in dialogue, it’s visually distracting in narration.

But I couldn’t pay the rent, not today, not tomorrow, not even next week. But I must pay the rent! I knew that, both ethically and practically. But that did not mean I had the means to do it. I mean, where was I going to get the rent? I wasn’t naïve enough to believe that a handsome stranger would appear on my dastardly landlord’s doorstep and announce, “I’ll pay the rent.” But that seemed more likely than my coming up with the dosh myself.

 

Pop quiz: did the word repetition bug you as much as all of those capital Bs? I should hope so, by this late point in the series.

I know, I know: the writer may well have repeated those words deliberately, to make a point. (Indeed, I have it on fairly good authority that the writer in this instance believed it would have some comic value.) Do be aware, though, that this is a strategy is not a particularly unusual one. Virtually any Millicent will see it in at least one submission per day.

Why? Well, as we have discussed, many aspiring writers just like that repetitive rhythm — but it’s also one of the most popular means of establishing that chatty-sounding first-person narrative voice I mentioned above. Sometimes, this can work beautifully, but as with any repeated stylistic trick, there’s a fine line between effective and over-the-top. A fairly common way to open a manuscript:

And I thought it could never happen to me. I had always thought it was just a cartoon cliché. But here it was, happening: me pinned to the ground, struggling. While a mustache-twirling villain tied me to the railroad tracks. The railroad tracks, no less, as if anyone took trains anymore. And with my luck, I’d end up lying here for days before a locomotive happened by.

“That will teach you,” my captor gloated, “not to pay the rent.”

 

And had I mentioned that aspiring writers just love to overload their manuscripts with conjunctions? And that they use the device a lot? Or that by the time Millicent picks up your submission, she’s probably already read hundreds of conjunctions that day?

Since false consecutiveness is stylistically ubiquitous, you might want to screen your submission for its frequency. Particularly, if you’ll forgive my being marketing-minded here, in the early pages of your manuscript. And absolutely on the first page.

Why especially there? Long-time readers, chant it with me now: agents, editors, and contest judges tend to assume that the writing on pages 1-5 is an accurate representation of the style throughout the entire manuscript. That presumption enables them to stop reading the instant they decide that the writing is weak.

Was that sudden blinding flash an indication that light bulbs just went off over a thousand heads? That’s right: this often-unwarranted assumption, renders rejection on page 1 not only logically possible, but reasonable. It certainly underlies the average Millicent’s practice of not reading past any problems that might turn up on page 1 of a submission: once you’ve seen a modicum of this author’s writing, she reasons, you’ve seen enough.

Feel free to pause here to punch the nearest pillow, sofa cushion, or other relatively soft object seventeen or eighteen times. Again, I’m happy to wait.

Got all of that frustration out of your system? Excellent. Let’s shift our energies to what a writer can control in this situation. Narrative structure and voice are not merely matters of style; to a market-savvy writer — they are also matters of strategy.

And, frankly, the oh-so-common practice of conjunction overuse is not particularly good strategy at any point in a submission or contest entry. If you lean too hard on any single narrative tool in your writer’s kit in those early pages, Millicent and her ilk are not going to stick around to see whether you’ve mended your ways by page 25, alas. They’re going to stop reading, so they may move on to the next submission.

Do I hear some moaning out there that’s not attributable to any of my late relatives’ editorial rantings? “But Anne!” these disembodied voices moan, bravely beginning their protest with a conjunction, thereby risking a thunderbolt flung by Uncle Alex and whatever minor deities he may have managed to befriend in his time in the choir eternal; he always did throw great parties. “Not every book’s best writing falls on its first page, or even within its first chapter. Many, many writers take a chapter or two to warm up to their topics. So doesn’t this practice give an unfair advantage to those writers who do front-load their work?”

In a word, yes. Next question?

In fact, I would highly recommend front-loading your submission or contest entry with your best writing, because I want your work to succeed. Again, we could waste a lot of energy complaining about the necessity for this (which I’m sure all of us could, at great length), but I would rather we concentrate instead upon heading the problem off at the proverbial pass.

Ready to exercise some authorial autonomy? Excellent. Whip out your trusty highlighter pens, and let’s get to work.

(1) Print out at least the first 5 pages of your submission. If you want to be very thorough, print the entire first chapter, as well a random page from each subsequent chapter.

And before anybody asks: no, reading through those pages on your computer’s screen is not an adequate substitute, for our purposes. Nor is simply doing a Word search for conjunctions. The goal here is not to come up with a simple accounting of how often you are using these words, but to spot patterns in how and where you are habitually including them.

(2) Pick a pen color for and, another for but (go ahead and use it for the howevers and yets as well), and a third for then. If you are prone to equivocation, you might want to designate a fourth for or.

Why these words and no others? Well, these particular ones tend to get a real workout in the average manuscript: when writers are trying to cover material rapidly, for instance, and, but, and then often appear many times per page. Or per paragraph.

Or even per sentence. Yes, really.

(3) Mark every single time each of those words appears on your pages.

Not just where these words open a sentence, mind you, but every instance. Don’t fudge — the experiment will not be nearly so useful.

(4) After you have finished inking, go back and re-examine every use of then, asking yourself: could I revise that sentence to cut the word entirely? If it begins a sentence, is that the most effective opening?

(5) If you were even tempted to skip Step 4, does then appear more than once within those first 5 pages? More than once on page 1?

At the risk of seeming draconian, you should seriously consider excising every single use of then in those opening pages — and at least toy with getting rid of most thereafter. Sound drastic? Believe me, I have an excellent reason for suggesting it: some professional readers’ visceral negative reaction to repetitive use of then borders on the physically painful.

Why? Well, it’s one of the first words any professional editor would cut from a text — and with good reason. In written English, pretty much any event that is described after any other event is assumed to have happened later than the first described, unless the text specifies otherwise. For instance:

Jean-Marc poached the eggs in a little butter, then slid them onto the plate, and then served them.

Ostensibly, there’s nothing wrong with this sentence, right? Perhaps not, but given the average reader’s belief that time is linear, it is logically identical to:

Jean-Marc poached the eggs in a little butter, slid them onto the plate, and served them.

Technically, then is entirely unnecessary here. In not entirely unrelated news, then is almost always omittable as a purely temporal marker.

“Pardon my asking,” Millicent says, wondering why I have a latté at my elbow and she doesn’t, “but why is do submissions so often include it repeatedly, as if it were stylish? Or, if appears frequently enough, as a characteristic of authorial voice? It’s seldom necessary, and it’s hardly original.”

That would be hard for anyone who has read more than a handful of manuscripts or contest entries to dispute, Millie. To professional eyes, the percussive use of then is logically redundant, at best. At worst, it’s a sign that the writer is getting a bit tired of writing interestingly about a series of events and so crammed them all into a list.

Is this really the reaction you want to elicit to your narrative voice within the first few pages of your book?

Actually, it’s not a bad idea to omit temporal thens altogether in your writing unless the event described after them is a genuine surprise or occurred so abruptly that it would have been so to onlookers. Here’s an instance where the use is undoubtedly justified:

Jean-Marc poached the eggs in a little butter, slid them onto the plate — then flung their steaming runniness into Anselmo’s astonished face, scarring him for life.

Now that’s a then that signals a change in sentence direction, isn’t it? Reserving the device for this use will render your thens substantially more powerful.

(6) Turn your attention now to the buts, howevers, and yets on your marked-up pages. Each time they appear, ask yourself: is the clause that immediately follows the word ACTUALLY a shift in meaning from what has come immediately before it? If not, consider excising the words altogether.

I hear more squawking from the non-celestial peanut gallery. “But Anne,” they cry, bravely persisting in their long-term habit of opening every protest hurled my way with a conjunction, “you can’t seriously mean that! Don’t you mean that I should carefully rewrite the sentence, substituting another word that means precisely the same as but, however, or yet? The whole point of my introducing however and yet was to give my but a periodic rest!”

Good question, but-resters, but I did mean what I said. But, however and yet logically imply contradiction to what has already been stated. Yet many aspiring writers use these words simply as transitions, a way to make the sentence before seem to flow naturally — that is, in a way that sounds like conversation — into the next.

What I’m suggesting here is not that you remove every legitimate negation, but rather that you should remove the negative conjunctions that are misused. Let’s take a gander at what a savvy reviser might spare.

Bartholomew wanted to answer, but his tongue seemed to be swelling in his mouth. Was it an allergic reaction, stress, or had Josette poisoned him? He felt panic rising within him. However, his epi pen, bottle of antihistamines, and seventeen homeopathic remedies were in the pocket of his fetching dressing gown, so he need not panic. Yet now that he began to search for it, his personal first-aid kit seemed to have vanished from its usual resting-place.

“Cat got your tongue?” Josette asked sweetly, adding another lump of strangely-colored sugar to his tea.

I would vote for keeping all of buts, howevers, and yets in this passage. Each is serving its proper function: they are introducing new facts that are genuinely opposed to those that came just before the conjunction.

That is not always the case, alas. Take a look at a version of the same scene where none of these words is ushering in a twist related to the last information before it:

Bartholomew settled his fetching dressing gown around him irritably, but his tongue seemed to be swelling in his mouth. Was it an allergic reaction, stress, or had Josette poisoned him? He felt panic rising within him. However, he could not breathe. Yet his asthma seemed to be kicking in full force.

“Cat got your tongue?” Josette asked sweetly, adding another lump of strangely-colored sugar to his tea.

See the difference? By including conjunctions that imply an opposition is to follow, but not delivering upon it, the transitional buts, howevers, and yets ring false.

Yes, this level of textual analysis is a heck of a lot of work, now that you mention it. Strategically, it’s worth it, though: this device is so popular amongst aspiring writers that the transitional but has become, you guessed it, a common screeners’ pet peeve.

Harrumphs all round from my interlocutors, earth-bound and otherwise. “No big surprise there,” they huff. “To hear you tell it, it doesn’t take much for a writerly preference to graduate to industry pet peeve.”

Actually, it does take much — much repetition. It just doesn’t take very long manning the screening desk to discover that out of any 100 submissions, a good 92 will all share this narrative device. Trust me, agents and editors alike will bless you if your manuscript is relatively light on these overworked conjunctions.

Or if you don’t overuse favorite words in general. Honestly, those of us that write for the American market have no excuse. English is a marvelous language for prose because contains so very many different words; it enables great precision of description.

“So why on earth,” Millicent wonders, rejoining us after a coffee run, “do these submissions keep leaning so heavily on to be, to have, to think, to walk, to see, to say, and to take? If it happened in, say, one submission out of fifty, I could cope with it, but every other one?”

Good question, Millie. Varying word choice almost always makes a better impression upon professional readers than leaning too heavily on the basics.

I wish more first-time submitters knew that, but usually, US writers have been taught just the opposite: throughout their school years, teachers kept quoting either Mark Twain or Somerset Maugham’s (depending upon how old the teachers were, and what examples their teachers had used) overworked axioms about never using a complex word when a simple word would do.

The reason that your teachers told you this is not that simple, straightforward words are inherently better than polysyllabic ones, but because they were trying to prevent you from making the opposite mistake: a narrative that sounds as if it has swallowed a thesaurus whole, dragging in pretentious or obsolete words inappropriate to the book category or target market.

For most manuscripts, this is still pretty good advice. To see why, we have only to glance at a genre- and character-inappropriate vocabulary shoved into the mouth of a protagonist — particularly common in memoir and autobiographical fiction, incidentally, in which the writer wishes to indicate, however subtly, that Our Hero is much, much smarter than everybody else in the story. To pile the pet peeves even higher, let’s make it a child that talks like an adult.

“Hey,” Mom shouted. “Did someone take the pie?”

“In the entirety of my five and a half years’ subsistence, situated upon this terrestrial sphere,” Babette murmured, “I have seldom been so incensed. Nay, apoplectic. That you, Mater, would indict me of having pilfered, purloined, and/or absconded with your irreplaceable peach pie, in lieu of interrogating my shifty-eyed sibling, flabbergasts me. I mandate an instantaneous act of contrition.”

“Yeah, you and what army?” Benjy sneered, kicking his high chair.

“Now, now,” Mom said. “Stop squabbling, children.”

Even if young Babette’s speaking like an 18th-century clergyman were somehow in character, it’s distracting that the text suddenly breaks out in SAT words. That’s not necessarily a deal-breaker for Millie, but there are few book categories in which the vocabulary level displayed above would be audience-appropriate.

Remember, the standard vocabulary expectation for adult fiction is a 10th-grade reading level; in many genres, it’s even lower. Doing a bit of reading in your chosen category can help you figure out where to pitch your word choices — and how broad a vocabulary Millicent is likely to expect in your manuscript.

Why is this a good idea? Not only is the gratuitous induction of polysyllabic terminology into a tome formulated for a less erudite audience not liable to galvanize a professional reader into spontaneous cries of “Huzzah!” (see how silly it looks on the page?) — it can also stick out like the proverbial sore thumb, knocking the reader out of the story.

The much-hyped 2007 movie JUNO contained such an excellent example of this that you might want to consider renting it just to see this phenomenon in action. After spending fully two-thirds of the film establishing the protagonist’s father as a Working Man with a Heart of Gold, living in a house that apparently contains no books, repeatedly telling better-heeled folk that he’s just a plain man, and who never once mentions to his pregnant 16-year-old daughter that her condition might conceivably (so to speak) affect any future college plans she might have, he says to his daughter, “You look morose.”

At which, naturally, half of my fellow theatergoers laughed, believing this line to be a joke. Morose didn’t seem to be a word that this particular character would ever use — or that his otherwise estimable daughter could spell. Yet from context, it wasn’t intended humorously: evidently, the screenwriter simply liked the word.

Nothing wrong with that, of course — but as I may have mentioned earlier in this series, authorial affection is not always sufficient justification to include a pet word or phrase. If a word is not book-category appropriate, think seriously about finding a substitute. That’s not compromising your artistic vision; that’s gearing your voice to your audience.

It’s also a necessary step towards individualizing your authorial voice. Just as a matter of practicality, if Millicent has already seen several conjunction-heavy narratives within the last hour, it’s going to be significantly more difficult to impress her with the originality of a manuscript that’s embraced a similar narrative strategy.

Speaking of developing a sensitivity to repetition across manuscripts, as well as within them, did anyone happen to catch the too-close similarity of Yvette, Josette, and Babette in today’s examples? “What’s going on?” Millicent shouts immediately after burning her lip on her too-hot latte. “A plague of -ettes? Did a bestseller from a year ago feature a heroine with an -ette name, and are the writers of these passages copying that?”

Well caught, Millicent: writers often harbor affection for similar names. But just as a skimming reader is likely to mix up those whose names begin with the same first letter — a real pity, as Joan, Jane, Joanne have virtually nothing in common otherwise — names with similar characteristics, or even ones that sound similar, may cause unnecessary confusion. Or don’t you believe that, Jon, Von, Van, and Alan?

Wow, we’ve covered a lot of ground today, have we not? But don’t toss out those marked-up pages, please: we shall be talking more about overused conjunctions in the days to come. Next time, it’s on to the ands.

Keep up the good work!

At the risk of repeating myself, part IV: evading the tentacles of the dreaded Millicent-irritating squid

Happy St. George’s Day, everybody! Traditionally, the streets of Barcelona are filled with rose sellers and bookstalls on this day: the custom has long been to give one’s love a rose and a book to mark the occasion.

Why the book? It’s Miguel de Cervantes’ birthday. DON QUIXOTE was one of the first large-scale bestsellers.

In the spirit of celebration, I’d like to share few bits of happy news before I launch into today’s peroration on all things repetitive. First, in recognition of William Shakespeare’s birthday (you still have an hour or so to run out and buy him a present, West Coasters, if you forgot to pick one up when you bought Cervantes’), magnificent historical novelist, lyrical actress, and all-around Bard maven Nicole Galland has written a lovely article on the Huffington Post about why his work remains well worth every English-reading person’s while. Nicely done, Nicki!

(And just between ourselves, Amazon is running an amazing deal right now on her soon-to-be-released novel, I, IAGO: today, they’re offering a whopping 32% off the cover price. Just in case you happened to be looking for a birthday present for anyone.)

As if that weren’t enough to set the Author! Author! masses rejoicing, brilliant fiction stylist and cook extraordinaire (isn’t it fascinating how often the two go hand-in-hand?) Bharti Kirchner’s fifth novel and eighth book, TULIP SEASON has just come out as an e-book, with trade paper to follow soon. This one’s a mystery, and thus a bit of a departure for this well-established literary novelist. Having read a couple of incarnations of this story — oh, you thought that once a writer became a professional, she dropped out of her critique group? — I have to say, I love her voice in the new genre. And that’s saying something, as I consider the ending of her novel Pastries one of my favorite of the last decade of literary fiction releases.

Why? Well, Bharti’s extraordinary eye for nuanced detail and subtle character analysis really shines here. I don’t want to give too much away, but here’s the publisher’s blurb:

A missing domestic-violence counselor. A wealthy and callous husband. A dangerous romance.

Kareena Sinha, an Indian-American domestic-violence counselor, disappears from her Seattle home. When the police dismiss suspicions that she herself was a victim of spousal abuse, her best friend, Mitra Basu, a young landscape designer, resolves to find her. Mitra’s search reveals glimpses of a secret life involving her friend and a Bollywood actor of ill repute. Following the trail, Mitra is lured back to India where she uncovers the actor’s ties to the Mumbai underworld and his financial difficulties –- leading her into a web of life-threatening intrigue where Mitra can’t be sure of Kareena’s safety or her own.

She had you at Bollywood actor of ill repute, didn’t she? It really is quite a ride.

Third, I decided this very morning that I am going to give in to the collective pleas of no fewer than seven apparently otherwise unrelated readers and run a series on the ins and outs of entering literary contests. Beginning later in this week (oh, you thought I had only one more post’s worth of things to say about structural and conceptual repetition?), I shall be talking at length and in my patented obsessive detail about how to select the contest most likely to recognize your particular writing gifts, how to read contest rules, how to follow them (not always the same thing), and most important of all to your entry’s success, what kinds of things judges seek and deplore in entries.

Having both won a major national writing competition and served often as a judge, I’m here to tell you: this stuff isn’t self-evident. Reading contest rules is an acquired skill.

Or so I surmise from the many, many questions I regularly receive on the subject; I have written about it at length before. As is so often the case, I had responded to the first two such requests this year with a cheerful suggestion that the question-askers check out my earlier posts on the subject, conveniently collected under the CONTESTS AND HOW TO ENTER THEM SUCCESSFULLY category heading on the archive list at right. By the fifth such question, I started to wonder if it wasn’t time to run an entire series about it again, rather then answering questions piecemeal. Then this very morning, when the seventh request rolled in, it occurred to me to check just how long it had been since I had tackled that Herculean task.

Let me put it this way: the last time I set aside a couple of months to blog about it, the economy was humming along just fine. So was the publishing industry: people were still buying new books in droves. . (One of the seldom-discussed aspects of the book world’s contraction: used book sales never declined; according to all of the data I have seen, they actually went up.) They were just the teensiest bit concerned about the rumored e-publishing phenomenon, but like every other fad, they were pretty confident that it would pass quickly.

It’s time, in short.

To make the timing seem even more apt, I’m going to resurrect my 2008 strategy of picking a specific contest to discuss. Why? Well, it’s always helpful to have a concrete example when talking theory — and, let’s face it, it’s more fun if we’re all working on a project together. This time around, I shall be taking a hard, close look at the entry guidelines for the Words and Music, November 28 to December 2. Dare I hope that I will see some of you accepting top honors there?

Okay, back to our business already in progress: craft. Specifically, that most pervasive of submission bugbears, word and phrase repetition?

Surprised that I have so much to say on the subject? Unfortunately, that’s a reflection of submission reality: just as every spring brings a fresh crop of tulips, similar to last years yet not the same, poor Millicent the agency screener’s inbox is continually refilled with manuscript that repeat themselves. And repeat themselves. And did I mention that they repeat themselves?

Not always as obviously as I just did, naturally — although you would be surprised how often even page 1 of a submission contains the same word or phrase three or four times. Why might that be the case? Quite a few, many, and/or a proportion of the writing public, the pushers of the pen, the haunters of the keyboard seem predisposed, have a tendency to, or just plain enjoy saying the same thing, speaking a similar concept, and stepping into the same river twice. Or thrice, three times, a trilogy. Or just plain throwing caution to the winds, grabbing their destinies with both hands, and jumping in that stream with both feet.

Are you thanking the Muses that most human characters possess only two feet, so the narration could not keep revisiting them until there seemed to be seventeen? I assure you, Millicent would be. She sees enough conceptual redundancy in one day of screening to compile her own dictionary of euphemisms.

And enough repetitive information to drive her to distraction. So does her aunt, our old friend Mehitabel the veteran contest judge. “Why are you telling me this again?” they wail in unison, rending their respective garments. “Are you afraid that I didn’t catch this particular plot point when it first appeared three pages ago? Or do you think I did read it, but I’m just a…”

Because my readership possesses such tender sensibilities, I shall spare you the word those of us who read for a living almost universally apply in these instances. Suffice it to say that it rhymes with squidiot.

As in, “What does this writer think I am, a squidiot?”

Alas for many an otherwise admirably-written manuscript or contest entry, the presumption of squidiocy is a common bugbear for new writers. It’s the squid that whispers in their ears, “Tell, don’t show,” and not just because squids are notorious shortcut-takers. Yes, it’s usually quite a bit quicker and easier to summarize action, dialogue, or emotional response with flat statements — Ambrose was sad. The pair discussed their marital difficulties. Melissa ran up fifteen flights of stairs, turned right, and sent the haunted portrait hurtling to the marble floor below. — rather than showing them through a series of specifics. But convenience is not the squid’s best lure for a rookie writer.

What is? Taunting her with the horrifying possibility that the reader might not draw the correct conclusion.

Has the squid just released a small battalion of you from its capacious arms, or are many of you shouting because you’ve had an insight? “But Anne!” the liberated masses shout. “That’s not what the classic writing advice show, don’t tell means, is it? I’ve always assumed that it referred to the proportion of action to contemplation in the text. Rather than having my protagonist sit around and analyze what’s going on, I’m supposed to stuff my scenes with conflict, right?”

That’s certainly good writing advice, former squid victims, but that’s about avoiding an equally common Millicent-irritant, the passive protagonist. By all means, consider excising scenes in which your protagonist ponders over coffee/tea/a beer/a meal/his cat/the steering wheel of his car what the reader has just seen happen. Ditto with the dialogue in which he explains it all to his best friend/partner on the police force/mother/George, the fellow that lives in his head, because, let’s face it, that’s recapping.

And, frankly, too much recapping can slow a novel’s pace to a crawl. Not to mention endangering Millicent and Mehitabel’s garments. “We just saw this happen!” they moan, shredding their hems. “What kind of a squidiot would I have to be to require a reminder that Hortense fell off a cliff in the previous chapter? In what kind of novel would that not be memorable?”

That’s a different problem than telling the reader what to think about it all, however. Show, don’t tell is what the pros bark at text that consists mostly of summary statements about relationships, activities, emotional states, etc. Instead of setting out a series of actions, revealing gestures, subtly suggestive dialogue, and so forth to demonstrate what is going on, trusting the reader to be intelligent and sensitive enough to draw the correct conclusions from that array of clues, the narrative simply states those conclusions. Or, as is astonishingly common in submissions, both shows the clues and tells the conclusions.

Not quite sure what each option would look like in practice? Okay, here’s a told interaction.

Blue to the bone, Miss M. walked across the room and sat on a tuffet. She was starving. “Where are my curds and whey?” she called crossly.

She was startled by the spider that dropped down beside her. He was polite, but he frightened her away.

Not devoid of interest, stylistically speaking, but hardly a subtle demonstration of human-arachnid relations. Here’s that same series events, shown rather than told.

Miss M. dragged her feet, listless, toward the kitchen, nearly deafened by the rumbling of her stomach. Halfway across the dusty floor, her legs crumbled beneath her. Thank goodness, a tuffet was handy.

“Where are my curds and whey?” she called. “Dag nab it, Goldilocks, you were supposed to have dinner ready an hour ago.”

A cold and slimy leg tapped her on the shoulder. “Excuse me,” a spider as big as a Volkswagen said, “but I believe that’s my seat.”

Palpating, she watched the venom form on its fang, threatening to drop into her eye. She wrenched herself off the tuffet and fled the room.

Makes for more engaging reading, does it not? That’s because the storyline is presented through specifics, not generalities. Yet the intended meaning comes across just the same; the reader is simply presumed to be free enough of pernicious squidiotic influences to be able to follow what’s going on without being told outright.

For the sake of argument, though, let’s allow the dreaded assumption of squidiocy to pervade the narrative. Here’s what might happen if the squid persuaded our example-writer that Millicent could not be relied upon to conclude that two plus two might render something in the neighborhood of four.

Miss M. dragged her feet because she was listless. She was headed toward the kitchen, nearly deafened by the rumbling of her stomach; she was hungry. That trip took her halfway across the dusty floor, where her legs gave out beneath her, as she was tired. Thank goodness, a tuffet was handy, so she sat on it.

“Where are my curds and whey?” she called crossly into the kitchen, where her fellow fable inhabitant was cooking. That’s what kitchens are for, in case you didn’t know. “Dag nab it, Goldilocks, you were supposed to have dinner ready an hour ago. I am hungry, so I would like to have it sooner.”

A cold and slimy leg tapped her on the shoulder. It belonged to a spider as big as a Volkswagen hanging over her, attached by a thin strand of web from the chandelier. “Excuse me,” it said, “but I believe that’s my seat.”

She reacted with horror. Palpating, her heart beating fast, she watched the venom form on its fang, threatening to drop into her eye, where it might poison and even kill her. Fearing for her life, she wrenched herself off the tuffet and fled the room to the kitchen, where her friend was. Goldy might save her; she had bear-fighting experience.

A trifle over-explained, isn’t it? Cue the garment-rending: “What does the writer of CHARACTERS FROM THE NURSERY IN SEARCH OF AN AUTHOR think I am? A — wait for it — squidiot?

No, Millicent and Mehitabel, the writer of that last example or any of the hundreds of thousands like it you have seen does not think you are a squidiot (although s/he may harbor that suspicion about the end reader). In all probability, s/he merely thought s/he was being thorough.

Or that the phrasing was so nice that it bore inclusion. Or because another part of the scene/chapter/book was running long, and the writer thought that s/he should bulk this part up for balance. Or — and this motivates writers more often than any of us care to admit — s/he just liked the way it sounded and/or looked on the page.

Unfortunately, writers often like the look of certain phrases a little too much — and not necessarily, as most professional readers presume, because they simply love the sight of their own words on the page so much that they cannot bear to cut a single one of them, or because they are so arrogant about their talent that they believe no one will care if they reuse text or concepts, as many contest judges reluctantly come to believe.

I think there is something else going on here, benign in intent but inadvertently harmful to the texts in question. I illustrate the phenomenon with a parable.

Around this time last year — the tulips had just begun blooming, as I recall, in slightly inaccurate salute to St. George — I was puzzled into wakefulness by my significant other’s waving a soy latté and a freshly-baked pretzel under my nose. A new German bakery had opened in our neighborhood, and he’s terrified that it will go out of business without our daily support. A reliable source for Black Forest cake and hot dogs baked into the middle of pretzel dough is not to be taken for granted, after all.

Now, I’m as fond of a good pretzel as the next person, but at 8 a.m., I must confess, my tastes run much more to sleep. If I must be awake, a cup of tea is more my cup of tea. Even if it were not, obtaining mustard-laden foodstuffs would not be my first order of business before, say, five p.m. Nor is rock salt my favorite pillow covering, given my druthers.

Rick, however, subscribes to the surprisingly pervasive school of thought that holds what a person has said she liked once, ever, will come as a pleasant surprise to receive at any randomly-selected moment for the rest of her life. He’s the type of person that will give an 87-year-old a teddy bear for her birthday, because she collected them when she was 50, still liked them at 69, and smiled wanly when he presented her with one while she was blowing out 86 candles. Never mind that every surface in her apartment is covered with the darned things: she liked getting one once, therefore she must enjoy the replication of the experience in perpetuity.

He’s presuming, in short, that she’s the kind of squidiot who enjoys books that explain basic concepts over and over to her. “Show me that generic dialogue one more time,” he must imagine her begging. “The part where everyone is so polite that the characters are indistinguishable from any other people on the planet.”

That being his view of humanity, I suppose I should not have been surprised that his response to my expressing surprise at the advent of a warm pretzel in my mouth was that I had apparently enjoyed a remarkably similar pretzel only two afternoons before. Which, of course, would render it even less likely that I would want another one now, but just try explaining that to a kindly soul in the clutches of a manipulative squid.

The pretzel was turning out to be pretty tasty, though, so rather than take the time to explain at length that piling on more of a good thing does not necessarily improve, well, anything, I decided it would be the better part of valor to thank him graciously and bear my unusual breakfast into a more appropriate environment for consuming something warm and squishy. As I fled, I marveled at how, once again, the muses had tumbled all over themselves to provide me with a delightfully apt metaphor for a craft issue you and I were already discussing.

Oh, wasn’t the parallel instantly self-evident? Allow me to recast it as a self-editing aphorism for the ages, then: what might read beautifully as a stand-alone sentence may not work as well within the context of a page of text. Varying word choice and sentence structure will usually provide the reader with a more pleasurable reading experience than a narrative’s insisting that if something looked good on the page once, it will necessarily look great if it’s repeated.

Resist all sea creatures that tell you otherwise. Millicent and Mehitabel will thank you for it.

Again, I’m sensing that for some reason best known to yourselves, a hefty proportion of my audience would like to see a concrete example of the phenomenon — nay, perhaps several — so you may recognize it in its natural habitat. It comes in a variety of stripes. There’s the version in which favorite phrasing and/or sentence structure is repeated close together, often for rhythmic effect:

What did she want? Mostly, she knew what she didn’t want. Snow White had had it with dwarves. She had had it with princes. Heck, she had even had it with being a princess.

All she wanted, all she ever had wanted, was to be wanted. What was wrong with wanting that?

Or, as Millicent and Mehitabel would see it:

What did she want? Mostly, she knew what she didn’t want. Snow White had had it with dwarves. She had had it with princes. Heck, she had even had it with being a princess.

All she wanted, all she ever had wanted, was to be wanted. What was wrong with wanting that?

Just a touch term-repetitious, is it not? Ditto with the sentence structure. Either can induce garment-rippage, I’m sorry to report.

“I get that the writer wanted to establish a rhythm here,” Millicent mutters, “but what kind of a squidiot would have a vocabulary this small? I certainly don’t, and I doubt the readers of a book like this will, either.”

Don’t believe that an isolated and obviously purposeful repetitive pattern would rise to the level of clothing endangerment? Okay, what if the manuscript in question also exhibited another ubiquitous stripe of repetition, tactic reuse? 37 pages after our last example, this gem accosted our Millie’s weary peepers.

Rapine was so tired of indecision, tired of equivocation, tired of not being able to make up her mind. She didn’t really know what she wanted out of life, but she had reached some conclusions about what she didn’t want. She wanted to be free of the tower. She wanted to be free of her Guardian Witch. But mostly, she wanted to be free of the crushing weight of all that hair.

All she wanted, all she had wanted since she was sixteen, was a sharp pair of scissors. What was wrong with a girl’s wanting a new hairstyle? It’s not as though her future depended upon sporting two-story locks.

Starting to get to you a little, or is the squid still murmuring in your ear that this is just an example of a unique voice demonstrating its uniqueness at two different points in the text? Sorry, Squidbo, but repeating the same words and structures over either the course of a paragraph or the course of a book is the opposite of original: it’s a style choice Millicent and Mehitabel see every day. Imagine, then, the state of their clothing after encountering this gem 153 pages later.

“How dare you accost me?” the first little pig said quavering under the remains of his straw house. “What you want of me that could not have been equally well accomplished by knocking politely?”

The rather large and certainly evil wolf scratched his furry head. “Oh, what do any of us want? To be wanted, I suppose.” He flopped down on the scattered straw. “Man, I’m depressed.”

Piggie rooted his way through the debris to sit by the wolf’s side. “I hear you, Wolfie, but had it ever occurred to you that we might all feel that way? That it might be the fairy tale condition? That it might even be perfectly normal not to know what you want?”

“Ah,” the wolf said, thoughtfully buttering the top of the pig’s head, “but we all know what we don’t want. We don’t want hate. We don’t want war. And as God as my witness, I don’t ever want to be hungry again.”

Is that pretzel starting to taste a little stale? Or would you like another one? No? How about now?

What’s that huffing and puffing I hear out there? Is someone trying to get into my house, or do a few of you want to make a collective observation? “Oh, come on, Anne,” those of you who have not reread your manuscripts recently object, gnawing your fingernails, “this last one isn’t very similar to the first two. Certainly not garment-rendingly similar. I’ll give you that the level of word, phrase, and sentence structure repetition is a bit extreme in the first two examples, but presumably, they didn’t bug M & M too much to read on. Aren’t you picking nits here?”

It’s my job to pick nits, rereading-avoiders. The same might be said of Millicent and Mehitabel. Which is why I can assert with confidence: in a submission, that last passage might as well have been stamped in bright red ink: DITTO. Not only is the trope about knowing and not knowing one’s own desires conceptually redundant (and, let’s face it, not all that original in the first place), but the galloping three-part sentence structure gets a trifle dull to read. At minimum, it encourages the eye to skim.

Admittedly, though, that might not strike writers less eagle-eyed than your good selves. Let’s take a peek at another common species of structural repetition, to see what too-similar sentence structure too close together on a page can do to even a conscientious eye. (Yes, yes, I know: body parts seldom have their own independent motivations. The squid made me do it.)

This time, try our trick of backing up from the computer, then walking slowly toward the screen. As soon as the words come into focus, try reading the following as fast as you can.

“Oh, go away,” Beauty moaned, pulling a silken pillow over her head, “and take your pruning shears with you. Can’t you see I’m trying to sleep?”

“But I fought my way through the briars for you, and I climbed over a fence,” the prince protested. “A stone wall blocked my path, and a pit of snakes slowed me down. Brickbats the size of baseballs beat upon my head, and a dragon singed my toes. Can’t you even make the effort to roll over and look at me?”

Angrily, she complied. “Look, buddy, I don’t know what manners are like where you come from, but in these parts, it’s considered rude to barge into someone’s chamber and start slobbering all over them. Can’t you make any allowance for local mores?”

“But I swam the moat and scaled the castle wall! I toted that barge and lifted that bale. I got a little drunk and I landed in jail.” He clutched at his head. “No, that’s not right. Can’t you see I’m exhausted here?”

Beauty tossed a pillow at him. “Try taking a nap. That’s what I’m going to do.

Notice any visual patterns? All of those rhetorical questions beginning with can’t you, for instance — did your eye try to skip directly from one capital C to the next, without reading what came between? And what about the fact that almost every sentence the prince uttered (as opposed to his stab at rhetorical question-asking) was structured identically: I did X and I did Y? Didn’t all of those ands distract you?

Okay, maybe they didn’t; the squid may have been living with you a bit too long. (You know what Ben Franklin said about fish and houseguests, right? They both begin to stink after three days. And if you think that was a long way to go to make an analogy, well, you have a point, but you wouldn’t believe how often Millicent and Mehitabel encounter this kind of failed humor attempt. The squid is almost as fond of telling writers they are funny as it is of urging writers to explain the obvious.) You must admit, though, that so much structural repetition quickly became pretty boring to read.

And that goes double for concept repetition, even over the course of a fairly lengthy run of text. Or are you saying that you don’t wish I would stop harping on the squid?

The same holds true, believe it or not, with repetitive characterization, recycling the same descriptors or actions every time a particular character sets foot in a scene. Our squiddy friend often tries to convince aspiring writer’s that’s a good idea. Many’s the manuscript in which the hero’s sidekick utters something like, “Well, beats me!” every time the pair meets a challenge, or in which the heroine’s sister sneezes every time a window opens. That makes the character in question memorable, right?

Perhaps, but not necessarily in the way you might hope. As a tactic, this stripe of conceptual repetition seldom works on the page. Trust me, by this late date in literary history, any reasonably experienced Millie or Mehitabel will already have seen thousands of characters announce themselves through personal stock phrases and/or activity tics that this characterization will strike her as neither effective nor amusing.

So how will it strike them? As redundant. And, if the dialogue keeps throwing around a stock phrase, repetitive as well.

At the risk of seeming to beat a dead horse, cross the same river twice, and not learn anything from experience, may I add that the same principle applies to retreads of descriptions, reused metaphors and too-similar similes? I’m not just talking about rhapsodizing about every flower in a garden-centered romance as fragrant as a breath of spring or consistently referring to the protagonist’s nefarious boss’ face as frog-like. Although that is indeed annoying for the reader: if you’d like Millicent and Mehitabel to remain fully clothed, varying your descriptions is a good place to start.

No, I’m warning you against waxing poetic about the wolfish fierceness of Brent’s eye on page 147 if you have already treated the reader to observations on the almost lupine ferocity in his eyes on page 83 and its angry canine expressiveness on page 52. Especially when the reader was assured on page 10 that his eyes held an ferocious, almost feral expression reminiscent of a wolf, and the book opened with a lengthy description of an eye in close-up. A distinctly wolfy eye.

“Yes, yes,” Mehitabel sighs, glancing sorrowfully at her shredded blouse. What make those claw marks, some sort of werewolf? “We all get that you’re making a point here: the eye in question is darned wolf-like. I got that the first time you mentioned it. How much of a squidiot would I have to be still not to get it by the fifth time that parallel appears on the page?”

Good question, Hitty. Perhaps squidiocy knows no bounds.

Something else that knows no bounds: professional readers’ astonishment at how many submitters and contest entrants apparently don’t read their own writing closely enough to notice that the same points, phrasing, and metaphors crop up again and again. People who read for a living tend to have quite retentive memories, especially for text. It’s flatly flabbergasting to us that a good writer would not remember having come up with a spectacular phrase, description, or parallel.

But many good writers suffer from phrase amnesia, apparently. Or so the squid would lead us to believe.

If we can convince the big guy to squiggle out of the room for a moment, I’d like to talk to you seriously about the usual result of listening to his blandishments: rejection. Just as using the same (or very similar) phrasing in three paragraphs on page 1 will generally discourage Millicent from turning to page 2, repeating phrases, dialogue, sentence structures, or even imagery too often over a long stretch of text can also lead a manuscript to the same grisly fate.

And although I hate to be the one to break it to you, it sometimes does not take a great deal or very flagrant redundancy to send a submission skittering into the rejection pile. Remember, screeners have to cover a lot of manuscripts in a workday. Once a text has established a repetitive pattern, can you really blame Millie for deciding pretty quickly that the rest of the book will continue it?

Or, to drag one of our running analogies back into the narrative: if Millicent didn’t like the second pretzel of the day, she is likely to take it as given that she’s not going to like the 145th. She will seldom feel the need to gobble up pretzels 3-144 to confirm it.

Why? Because she’s not a squidiot. She can learn from experience — and remember what she has already read.

More on structural repetition follows on the morrow. In the meantime, keep up the good work!

At the risk of repeating myself, part III: hot, hot, hot. And had I mentioned it was warm?

Ah, the gentle days of April, when the daffodils begin dancing, steel-blue storm clouds loom on the horizon, and the neighbors finally get around to burning the long-lingering remnants of their Christmas tree. Why, it seems only a few weeks ago that the locals took down their holiday lights. Perhaps because the neighbors on the other side of us still have theirs up.

Hey, winters are dark in Seattle. So, apparently, are early springs. We could all use a little extra twinkling on the block.

To set the minds of those of you who have been clutching your chests in anticipation of a house fire at ease: no, my neighbors didn’t torch it in their fireplace; I shot this photo at their fire pit. I had been prowling the environs, searching for an image to illustrate our topic du jour. I couldn’t be happier, really. What, after all, would remind a self-editing writer more of structural repetition — the phenomenon of a writer’s falling in love with a certain kind of sentence and consequently over-using it throughout a manuscript — than dry fir needles consumed in flame?

“But Anne,” redundancy enthusiasts across the writing world protest, “I don’t get it, and until I get it, I’m not going to stop repeating words, phrases, and imagery on the page. So I challenge you: how are these two apparently unrelated things akin?”

That’s a perfectly legitimate question from a writerly point of view, repetition-huggers, but from an editorial perspective, the connection is self-evident: Christmas comes but once a year. So does one’s birthday, generally speaking. No matter how much one might enjoy celebrating either, it’s not reasonable to expect others to keep bringing you presents three times a month just because you claim today, tomorrow, and next Thursday that it’s one or the other.

Too abstruse? Okay, what about this one? No matter how brightly that fir branch burns, it is pretty only for a moment. Ashes have their charm, of course, but trying to rekindle them is a futile endeavor.

Too heavy-handed? Okay, metaphor police, try this one on for size: the branch you see above looked very nice on the Christmas tree. It is also attractive in the photo, in a different context. But had the neighbors set the Christmas tree in the fire pit without setting it ablaze, passersby would have murmured, “Hey, don’t they know Christmas was months ago?”

Starting to get the picture now? Yes, the fir was lovely covered in ornaments; we all saw that through your window. It was less pretty in February. And it was downright droopy in March. Today, in April, it’s nothing but a fire hazard.

That doesn’t mean, though, that a creative person couldn’t make it pretty again, but you’re going to need to do more than just stand it up and admire it as you did before, neighbor. You’re going to need to put some effort into transforming it. It’s going to need to appear to be fundamentally different.

What do you think? Have I have milked that image for all it’s worth yet? No? Okay, in case I’ve been too subtle for the literal-minded: after using a pet phrase once, give it a rest, will ya?

I see you smirking smugly, those who believe that you never repeat yourselves on the page. “Darned good advice, Anne,” you say warmly, “but not at all applicable to me. Every syllable I commit to paper is 100% original, both in the history of literature and within my own opus.”

I applaud you if that is actually the case, smug smirkers, but if this is your first manuscript, it probably isn’t: most writers have go-to phrases, metaphors, and even sentences that they trot out at least every hundred pages or so, whether they realize it or not. And don’t even get me started on how often manuscripts repeat lines of dialogue.

We saw why last time: if phrasing or an insight sounded good the first time around, it tends to sound good the second, third, and fifty-seventh as well. And if you’re like most writers new to the game, you probably have been writing your book over an extended period. Are you absolutely positive that the great sentence you wrote yesterday is entirely different than the one you wrote six months ago? Do you truly remember every syllable you wrote back in 2008?

No longer so sure, are you? Here’s the best way to recapture that peace of mind I so rudely disrupted: sit down and re-read your submission IN HARD COPY, IN ITS ENTIRETY, and, even better, OUT LOUD, just to double-check.

It’s in your best interest to do this before you send it off to an agent, editor, or contest judge. And certainly before you smirk smugly at the rest of us.

But definitely before you submit, because, trust me, even if that simile you adore on p. 22 does not recur until p. 384, chances are better than even that our old pal, Millicent the agency screener, will notice and deplore the repetition. So will her boss, the agent of your dreams, and even if it gets past both, the editor to whom the agent shows your manuscript will almost certainly catch it.

Why am I so sure of that? Well, submissions and contest entries so often contain substantial word and phrase repetition; one does not have to read professionally for very long to begin to build an aversion to the sight of it — and an eye that zeroes in on it.

Human nature, I’m afraid. The more one wants to look away from a tragedy, the more one is compelled to look.

To most of us who read manuscripts for a living, a manuscript that keeps recycling sentence structures, pet phrases, or even individual words might as well be covered with flashing neon signs. Don’t believe me? Okay, here is a page stuffed to the gills with one of the more common types of repetition, the over-use of proper nouns in general and character names in particular. I’ve made the image a trifle larger than usual, to render the pattern easier to spot.

In fact, you don’t even have to read the text to notice it: stand up, back away from your computer until you can’t make out individual words, then walk slowly toward the screen until individual words start to come into focus. Ready, set — observe!

Let me take a wild guess: on your return trip, all of those Js and Ps were the first thing you saw, were they not? I hate to break it to you, but a sharp-eyed pro like Millicent would have had that reaction scanning the page at a normal reading distance.

Well might you gulp. Once you got close enough to read the page in its entirety, I’m guessing that it did not seem all that repetitious to you. That’s fairly normal for writers who have not yet enjoyed the traumatic scrutiny lambasting benefit of professional feedback: for some reason my extensive editing experience leaves me powerless to explain, most aspiring writers seem to believe that if the word being repeated is a name, it’s impossible to over-use it.

They are, in a word, wrong. We shall see why in a bit, once your eye has had a chance to develop.

In the meantime, let’s take a gander at how the visual pattern problem is exacerbated if the sentence structure is also repetitious. To render this tortured page even more likely to annoy our Millie, I’ve selected a common construction in the passive voice.

Again, back up from the screen, then slink forward. What does your eye notice first?

Starting to see more than one pattern? I hope so: your eye might have been drawn to the repetition of was or one before or after the capital letters in the proper nouns, but now that you’re looking for it, this page seems to contain a smaller variety of words than our first example, right?

Even if the repeated words did not jump out at you, you probably noticed that this version was quite a bit less amusing to read. I wouldn’t be at all astonished if you were tempted not to read it all the way to the end; Millicent would have had more or less the same reaction.

Why? Well, although the page was not in fact made up entirely of it was X and it was as though sentences, it certainly began to feel like it by halfway down the page, didn’t it? If you were a Millicent trying to work her way through a pile of 247 submissions before your hot date tonight, wouldn’t you at least consider shouting, “Next!” and moving down the stack?

Some of you were doing the math, weren’t you? Yes, doubters, it would in fact be possible for Millie to get through that many submissions — if, say, her agency asks queriers to send the first five pages with a query — in a single day. It would be a long day, admittedly, but if she limited herself to just a couple of minutes with each, setting aside those with promise until she had more time to attend to them, she actually could plow through that stack quite expeditiously.

Because where are most submissions rejected, camper? Chant it with me now: on page 1.

So if you were occupying her desk chair and spotted a page 1 as wording-repetitious as that last example, would you continue reading for a few pages, hoping that the vocabulary level will rise? Or would you thankfully conclude that you don’t need to spend much time on this one and reject it in 32 seconds, so you could afford to read page 2 of a submission with more promise?

Don’t tell me what you would want Millicent to do if it were your submission; we’re talking principle here. And no, she can’t spend an extra hour screening today; that hot date involves a quick drink, a play, and a late dinner. You wouldn’t want her to miss the curtain, would you, much less that post-work drink?

Okay, maybe you would, but seriously, most folks that read for a living would have a similar reaction to that page 1, even if they haven’t had a truly hot date since 1982. A trained eye would be drawn immediately toward those patterns — and thus away from other aspects of the text a savvy writer might want a professional reader to notice instead, such as the compelling storyline, the interesting characters, and/or the overall beauty of the writing.

Weren’t expecting that twist, were you? You’d better sit down, because the news gets worse: because repetition in general and structural repetition in particular are so very common in submissions, Millicent and her ilk not only find it distracting; they tend to regard it a symptom of both a small authorial vocabulary and weak writing. So you might want to think twice about incorporating much repetition into your preferred authorial voice. Especially in your opening pages — which, lest we forget, folks who screen manuscripts for a living are prone to regard, rightly or not, as representative of the writing in the rest of the manuscript.

Hey, I told you to sit down.

Now that you’re already depressed into a stupor, let’s get down to the nitty-gritty: if the sentence structure and vocabulary on page 1 don’t show much variation, Millicent’s unlikely to keep reading until page 50 to find out whether these traits are consistent features of the author’s chosen voice. Heck, she probably won’t turn to page 2 to confirm that suspicion.

It’s hard to blame her, given the provocation. As we saw in the second example, even when the word choices are diverse enough to keep things moderately interesting, it’s simply more tiring to read the same kind of sentence over and over than to read text where the form varies more.

That’s true, incidentally, regardless of the subject matter. Even an inherently fascinating topic can quickly be rendered stultifying by the simple expedient of writing about it in structurally similar sentences. Repetitive phraseology can render even the most exciting, conflict-ridden scene quite a bit less nail-biting than its activity level should dictate. That’s true, surprisingly, even if the chosen structure is quite complex.

Pop quiz to evaluate your eye’s progress: which bugged you more in that last paragraph, my reuse of the that’s true + adverb structure, or the recycling of even? By this point, I would hope that neither escaped your attention.

Let’s observe the soporific effect of a more complicated repeated structure in action. So I don’t plunge all of you into a deep, refreshing slumber, I shan’t subject you to an entire page of it, but merely a quick excerpt.

Obviously, no one deliberately plans to crash a motorcycle into the side of a cross-town bus, but that is precisely what Barnaby did. Fortunately, he was wearing his inflatable jumpsuit, saving him from significant injury, but clearly, his morning was not going to be a smooth one. Resignedly, he collected his scattered belongings, including the small thermonuclear device he later planned to smuggle stealthily into the state dinner, but he could not resist vehemently cursing under his breath.

Call me a zany idealist, but I believe in my heart of hearts that a scene with stakes this high could have been written about in a slightly more compelling manner. There’s more to good storytelling than just getting all of the facts down on the page, after all. To see why, we need look no farther than the early reader books of our youth.

You know the type, right? See Spot run. See Spot bite Dick. See Dick shiv Jane. Stab, Dick, stab.

Dull, from an adult perspective, weren’t they? But dull with a purpose: part of their point was to encourage new readers to recognize letter patterns as particular words. Varying the sentence structure enough to render the insipid story interesting to more advanced readers would merely have distracted from the task at hand.

So we were treated to the same sentence structure for what seemed like the entire book. I have a distinct memory of taking my kindergarten copy of FROG FUN home from school (Hop, frog, hop. Hop, hop, hop: hardly Thackeray), reading a two pages of it to my father, and both of us deciding simultaneously that no self-respecting human being would keep slogging through that much narrative repetition. And where was the character development? Pages on end about frogs, and the reader could not tell one from the next. What were their individual hopes, their dreams, their personal preferences in lily pads?

He wrote a very amusing little note to my teacher about it. Suffice it to say that my teacher quickly learned to send me to the library for alternate reading material. And stopped teaching kindergarten shortly thereafter. I’m told that she still winces whenever she sees a frog.

It’s even easier to make Millicent wince — at any given moment, her to-read pile overfloweth with submissions that, if not as word-repetitious as FROG FUN, have fairly obviously not been carefully revised with an eye to sentence variation. That’s a pity, because when a professional reader sees a manuscript that uses the same sentence structure or the same few verbs use over and over, the specters of Dick, Jane, and Spot seem to rise from the page, moaning, “This is not very sophisticated writing!”

Why, you gasp? Well, when one’s eye is trained to note detail, it’s doesn’t take much redundancy to trigger a negative reaction.

In fact, a good professional reader will often catch a repetition the first time it recurs — as in the second time something is mentioned in the text. It’s not unheard-of for an editorial memo to contain a livid paragraph about the vital necessity to curb your inordinate fondness for phrase X when phrase X shows up only three or four times in the entire manuscript.

As in over the course of 382 pages. Had I mentioned that we pros are trained to be extremely sensitive to redundancy?

Imagine, then, how much more annoying they find it when every third sentence begins with a structure like, Blinking, Sheila backed away or George was…” or the ever-popular, As Beatrice was doing X, Y happened.

That last one caught you a bit off guard, didn’t it? I’m not entirely surprised: if an alien from the planet Targ were to base its understanding of human life solely upon the frequency with which protagonists in first novels do something as something else occurs, it would be forced to conclude that humanity is doomed to perpetual multitasking. Either that, or it would surmise that the space-time continuum is somehow compressed by the mere fact of someone’s writing about it.

Oh, you laugh, but how else could the poor visitor to our solar system possibly interpret a passage like this?

As Monique turned the corner, she spotted Clarence. He dodged sideways as she came up to him. While he was looking for someplace convenient to hide, she calmly unearthed a crossbow from her purse.

Aiming, she cleared her throat. “The jig’s up, Clarence.”

That’s quite a bit of activity happening simultaneously — and quite a few logically similar sentence structures shouldering one another for prominence. But contrary to popular opinion amongst aspiring writers, the mere fact that two things occurred at the same time is not particularly interesting to most readers. Unless the simultaneity of the motions in question is crucial to the reader’s understanding what’s going on, as and while can be awfully easy to overuse.

How so? Well, let me put it this way: if our imaginative little run-in with the Targian had not tipped you off in advance, would you have noticed that there were two things going on contemporaneously in every sentence in that last example?

If not, you aren’t alone. Most aspiring writers — i.e., the folks who have not yet had the professional opportunity to hear an editor go on a tirade about such things — would not see a problem with that excerpt. Millicent, however, would, and that’s likely to spark some rather unpleasant consequences at submission time.

So how might a savvy reviser rearrange that passage so as to leave Millie’s eyebrows mercifully unraised? Vary the sentence structure — and cut out any extraneous activity.

While you’re at it, reserve as for those relatively rare occasions when it’s imperative that the reader be made aware that things happened at the same time. The result might look a little bit like this:

Monique strode around the corner, surprising Clarence so much that he dropped his bullwhip. While he was looking for someplace convenient to hide, she calmly unearthed a crossbow from her purse.

Carefully, she took aim at his Adam’s apple. “The jig’s up, my friend.”

The contrast between this version and the previous one is pretty stark, is it not? That’s not merely a matter of style, but of phrasing variety. To repetition-sensitive eyes, a page filled with structural and word repetition is like badly-done CGI in movies, where battle scenes between thousands of characters are created by filming 50 extras flailing at one another, copying that image, and plastering it seventeen times across the scene, perhaps alternated with two or three other images of the same actors in different positions. Honestly, to those of us who count patterns for a living, that level of repetition can be downright migraine-inducing.

“Wait just a nit-picking minute, Anne!” I hear some conscientious revisers exclaiming. “I don’t mean to cling slavishly to my dog-eared copy of Strunk & White, but English grammar only permits so many ways of arranging sentences properly. Isn’t any manuscript going to exhibit a certain amount of pattern repetition, necessarily?”

Yes, of course — but that does not give writers carte blanche to use the same structures back-to-back for paragraphs on end, or to utilize a favorite complex sentence form four times per page. And that’s unfortunate, because it’s not as though your garden-variety writer is repeating herself on purpose: in the vast majority of instances, the writer simply likes a kind of sentence or a particular verb enough to use it often.

You lucky souls, however, are going to be one up on that kind of writer come revision time, because we’re about to take a run at spotting the phenomenon in its natural habitat. Since my last post’s foray into A TALE OF TWO CITIES was so obvious, let’s tackle a comparatively subtle one this time around the submission desk.

Rubbing his sides for warmth, Sven glanced unhappily at his fellow cheerleaders. Waving his pom-poms in a wan impression of good sportsmanship, he reminded himself never to be stupid enough to accept one of his sister’s bets again. Pulling up his flesh-colored tights –- oh, why hadn’t he listened to Kenro, who had told him to wear nylons under them on this near-freezing night? –- he wondered if Tamara would be vicious enough to demand the performance of the promised splits before the game ended. Sighing, he figured she would.

How did you do? Individually, there is nothing wrong with any given sentence in this paragraph, right? Yet taken communally — as sentences in submissions invariably are — the repetition of the same kind of opening each time starts to ring like a drumbeat in Millicent’s head, distracting her from the actual subject matter, the quality of the writing, and, alas, even the blistering pace you worked so hard to achieve on the page.

That’s not just a voice problem — it’s a marketing problem. Why? Well, think about it: very, very few agents and editors can afford to work with specialists in a single type of sentence.

And don’t start waving random pages ripped from Ernest Hemingway’s oeuvre at me, either. Present-day readers expect a narrative with a broad array of sentence structures. It’s simply more amusing to read.

Sadly, most of the time, writers don’t even realize it when they’re repeating patterns. Unless the repetition bug has really bitten them, the redundancy isn’t in every sentence, and it’s not as though most writers have the foresight, patience, or even time to re-read an entire scene each time they revise a sentence or two of it. Much less to go over it IN HARD COPY, IN ITS ENTIRETY, and OUT LOUD.

Why, yes, that was redundant, now that you mention it. FROG FUN taught me that was the way to make a point memorably.

To be fair, though, repetition often lies in words or phrases that are similar, but not identical, so the writer does not think of them as the same word. Consider:

Casmir began sweating, sweating as though his sweat glands were going on strike tomorrow. Should he go to the window and throw it open, beginning the cooling-down process? Or should he go downstairs, into the basement, to the cool of the pickle cellar, to await the stellar offer on his house? Or should he wait for the seller on the cooler porch?

Subtle, isn’t it? Sometimes, the structures a writer favors may be common enough in themselves that she would need to read her pages IN HARD COPY and OUT LOUD to catch the problem. As in:

“But I didn’t steal the payroll,” Claire insisted, “because I had no reason.”

“But you did take it,” Edmund shot back, “because you needed the money for your sainted mother’s operation.”

Claire’s eyes filled with tears. “You leave my sainted mother out of it, since you don’t know her.”

These three lines of dialogue feature different words, but they sport identical structures. This may not seem like a serious problem on any given page, but once a professional reader notices a manuscript exhibiting this kind of repetition over the course of few exchanges, she will simply assume — feel free to sing along; you should know the words by now — that the pattern will recur throughout the manuscript. She’s usually right, too.

How does she know, you ask? Experience, my dears, experience. How many horror films did you have to see before you realized that the monster/killer/Creature from the Black Lagoon wasn’t really dead the first time it appeared to be?

Oh, you thought I was going to use that the monster always returns trope only once in this series? Good eye, those of you who caught it.

Rather than resting on your laurels, though, go back and re-read that last example out loud. Did you notice how similar those three paragraphs sound in the mouth, almost as though they were not the words of two different speakers? The repetitive structure here makes Claire and Edmund speak in essentially the same rhythm, as though they were echoes of the same voice.

Which, from an authorial point of view, they are. That doesn’t mean that the reader won’t want to preserve the illusion that those speeches are falling from different pairs of lips.

When two characters speak in the same rhythm, it mutes the conflict between them a little — not to mention making it harder for the reader to follow the dialogue. Check out how varying the sentence structure ramps up the tension between these characters, even in an excerpt this short:

“But I didn’t steal the payroll,” Claire insisted. “I had no conceivable reason.”

“You lie,” Edmond shot back. “You needed the money for your sainted mother’s operation.”

Her eyes filled with tears. “You leave my sainted mother out of it, me bucko, since you don’t know her.”

“Aha! I knew you were concealing a pirate past!”

“I ought to keel-haul you.” Sullenly, she tore off her eye patch. “What gave me away, the parrot?”

Nifty, eh? That, in case you were wondering, is the kind of character development benefit a writer is likely to derive from reading her work OUT LOUD. I just mention.

A writer need not only pay attention to how many times he’s using the same words or similar sentence structures in back-to-back sentences, but also on any given page, as well as over the course of a scene. Let’s take a look at how non-consecutive repetition might play out in practice.

As the car door opened, Beatrice swallowed a horrified gasp. It was Lance’s severed hand, dragging itself around the latch mechanism, one grisly fingertip at a time. As she reached for the gun, her intestines palpitated, but she forced her arm to remain steady. While she loaded the bullets into the chamber, she thought about how much she had loved Lance, back when his constituent parts were all still interconnected as a human’s should be. It was a shame, really, to have to keep blowing him to bits. But blow him to bits she would continue to do, as often as necessary.

To most self-editors, this paragraph would not seem especially problematic. Yet it contains two of the most commonly-repeated structures, our old friends, the While X was Happening, Y was Occurring and the It Was Z…. Standing alone as individual sentences, either form is perfectly valid; the problem arises when either appears too frequently on the page.

Still having trouble seeing it? To a professional reader, this is how the paragraph above would scan:

As the car door opened, Beatrice swallowed a horrified gasp. It was Lance‘s severed hand, dragging itself around the latch mechanism, one grisly fingertip at a time. As she reached for the gun, her intestines palpitated, but she forced her arm to remain steady. While she loaded the bullets into the chamber, she thought about how much she had loved Lance, back when his constituent parts were all still interconnected as a human’s should be. It was a shame, really, to have to keep blowing him to bits. But blow him to bits she would continue to do, as often as necessary.

See how even spread-out repetition jumps off the page, once you’re sensitized to it? Millicent (and her boss, and the editors at the publishing house across the street, and even the average contest judge after reading the first handful of entries) is so attuned to it that she might not even have made it as far as the end of the paragraph.

To use the most overworked word in Millie’s vocabulary: “Next!”

Of course, you may strike lucky: your submission may be read by a screener who hasn’t been at it very long, a contest judge brand-new to the game, or an agent whose tolerance for pattern repetition is unusually high. Heck, your work may even land on the desk of that rara avis, the saint who is willing to overlook some minor problems in a manuscript if the writer seems to have promising flair. In any of these cases, you may be able to put off winnowing out pattern repetition until after the book is sold to an editor.

Who, frankly, is most unlikely to be so forgiving. So do you honestly want to gamble on Millicent’s possible saintliness at the submission stage, or would you prefer to take care of this little problem now?

Where should you begin? Well, the beginning is always a nice place to start. Since editorial response to this kind of repetition tends to be so strong — I wasn’t kidding about those migraines — you would be well advised to check your first chapter, especially your opening page, for inadvertent pattern repetitions. (Actually, since quick-skimming pros tend to concentrate upon the openings of sentences, you can get away with just checking the first few words after every period, in a pinch. But you didn’t hear that from me.)

The most straightforward way to do this is to sit down with five or ten pages of your manuscript and a number of different colored pens. Highlighters are dandy for this purpose. Mark each kind of sentence in its own color; reserve a special color for nouns and verbs that turn up more than once per page. You probably already know what your favorite kinds of sentence are, but it would be an excellent idea to pre-designate colors for not only the ever-popular While X was Happening, Y was Occurring and the It Was… sentences, but also for the X happened and then Y happened and Gerund Adverb Comma (as in Sitting silently, Hortense felt like a spy) forms as well.

After you have finished coloring your pages, arrange all of the marked-up pages along some bare and visually uncomplicated surface — against the back of a couch, along a kitchen counter, diagonally across your bed — and take three steps backward. (Sorry, kitty; I didn’t mean to step on your tail.)

Does one color predominate? If you notice one color turning up many times per page — or two or three times per paragraph – you might want to think about reworking your structures a little.

If this all seems terribly nit-picky to you, well, it is. But the more you can vary the structure and rhythm of your writing, the more interesting it will be for the reader –- and, from a professional perspective, the more it will appeal to educated readers. Think about it: good literary fiction very seldom relies heavily upon a single sentence structure throughout an entire text, does it?

You know what kinds of books use the same types of sentences over and over? The ones marketed to consumers with less-developed reading skills. If that is your target readership, great — run with the repetitive structure. (Run, Jane, run! Don’t let Dick stab, stab, stab.) But for most adult markets, the industry assumes at least a 10th-grade reading level.

In my high school, Ernest Hemingway’s THE OLD MAN AND THE SEA was assigned in the 9th grade. If you catch my drift.

Then, too, agency screeners and editorial assistants typically hold liberal arts degrees from pretty darned good colleges. That’s a long, long way from the reading level that was contented to watch Dick and Jane running all over the place with Spot and frogs having fun hop, hop, hopping.

Let your structural choices be as exciting as the writing contained within them — and let your voice emerge as more than a repetitive collection of your favorite words and sentences. Incorporate your pet structures and phrases, by all means, but have them appear rarely enough that they will seem like revelations, not just narrative-as-usual.

Above all, keep mixing up those sentence structures. You may be pleasantly surprised at how much interest merely preventing a sentence from reading like the one before it can produce.

And try not to mourn too much for last year’s Christmas tree. It will twinkle all the brighter in our memories for having been unique. Keep up the good work!

“Wait, haven’t I read that someplace before?” — Millicent

old-fashioned writing desk in Victoria

Please join me in a moment of silence, campers. Today, I received one of the saddest pieces of news a person can hear from a writer friend: an extremely talented author of my acquaintance reported that her hard disk had crashed, doubtless from overwork. Not a syllable could be salvaged.

In response to those of you who just gasped audibly: yes, she was almost finished writing her next novel. She had circulated only the first four chapters to her critique group, so physical copies of that much still exist. Beyond that, however…

On a not entirely unrelated note, when was the last time you backed up your writing files? Is it recently enough that you could reconstitute your most recent revisions or new text from your unassisted memory?

If the answer to that second question is no, feel free to stop reading right now and make a back-up. At minimum, e-mail them to yourself, for heaven’s sake. I’m perfectly happy to wait, if it means that we can all sleep better tonight, confident that hours, days, weeks, and/or months of your writing time won’t just vanish in the proverbial puff of smoke.

Or ozone, as the case may be. As undoubtedly conducive to creative expression as computers are, the permanence of the results can be illusory. At times like this, I occasionally find myself longing for my father’s good old Olivetti typewriter, or even a simple Edwardian writing desk, like the one above. (Note, please, the requisite photo of a loved one and apparently equally requisite liquor tray.)

True, one had to hit the Olivetti’s keys so hard that when my parents first plopped me down in front of it at age ten to compose the term paper that everyone else in my class was writing by hand, I couldn’t actually force the q, z, p, or ? keys to hit the ribbon with sufficient force to create any impression upon paper. It took me so many hours to write the definitive history paper on the Bonus March that my mother seized the opportunity first to sketch my profile — she had never managed to convince me to sit still long enough before — then to sculpt my head in clay. Considering that my parents insisted that I write it in standard format for book manuscripts, I should probably count myself lucky that she didn’t also have time to cast the sculpture in bronze.

Yes, it was a touch on the tedious side to be forced to retype an entire page in order to rework a single sentence. On the bright side, though, to lose a year’s worth of one’s writing, an author actually had to misplace it physically.

(Were you distracted from the pithiness of that last bon mot by a mental image of a 5th grader using two hands to wrestle the z key into submission? That memory haunts me, too. My mother, however, asks me to inform you that she had faithfully typed my newspaper articles prior to that term paper, and that a little pro of my caliber shouldn’t have graduated from elementary school without learning to touch-type, anyway. And to be fair, she didn’t actually make me try it blindfolded until after I’d turned in the paper.)

Writing on a computer boasts at least one monumental advantage over the all hard copy, all the time method, however: it’s possible, and indeed easy, to check whether that wry observation that just occurred to you also struck you as the last word in style back when you were composing Chapter 3. And Chapter 7. And possibly Chapter 16.

Oh, you hadn’t noticed that you had repeated yourself? Trust me, Millicent the agency screener will.

Since aspiring writers so seldom catch their own phrasing reuse, I’m going to spend the next couple of days talking about that ever-popular birthmark of Frankenstein manuscripts everywhere, the sentence — or paragraph, or footnote, or scene — that turns up more than once in a manuscript. Or more than once in a chapter. Or — are you sitting down? — more than once in a page.

Already, I sense some of you rolling your eyes. “Yeah, right, Anne,” writers of 384-page texts huff, “I’m so uncreative, so myopic, so prone to writing only one paragraph per session that I would repeat entire sentences within just a few pages, yet Millicent remembers phrasing so well that she will catch me if I recycle a description from page 73 on page 312.”

Actually, she might — and I hate to be the one to break it to you, but otherwise quite good manuscripts reuse pet phrases all the time. You’ve probably noticed the tendency in the later works of well-established authors, in fact; as television comedy has led us all to expect, revisiting the same premises, jokes, and yes, even descriptions can elicit chortles of delighted recognition from an audience already familiar with one’s work. Heck, Oscar Wilde used to trot out the same laugh lines in play after play after play; he was monumentally good at branding.

For the overwhelming majority of writers, though, self-plagiarism does not constitute a promotional strategy so much as a simple lapse in memory. In the course of writing an entire book, it should perhaps not come as a surprise if the creative brain revisits a favorite turn of phrase, a trenchant observation on the human condition, of striking bit of imagery that strikes a writer as particularly, well, striking.

Hey, if it sounded good in the writer’s mind the first time, what’s to stop it from sounding good the second? Or the fourth? Or the forty-seventh?

Perfectly innocent and understandable, right? Well, perhaps not so much to our old pal Millicent — or her cousin Maury, the editorial assistant, or their aunt Mehitabel, the veteran contest judge. To someone who reads manuscripts for a living, such inadvertent redundancy can take on a more sinister aspect: to an uncharitable reader, even a single repetition of a pet phrase can smack of authorial laziness. Or as an aftereffect of that perennial bugbear, insufficient authorial re-reading.

Or, sacre bleu! a first indicator that what she holds in her ink-stained hands is a Frankenstein manuscript.

We’ve all seen Frankenstein manuscripts, right, even if we have not had the misfortune to write one? Many of us have at least a partial monster lurking in a bottom desk drawer or haunting our hard disks, books written over such a long period, in so many moods, at so many different levels of technical skill, and — come on, admit it — under the influence of so many and such varied favorite authors that it would take a small army of literary detectives years of close textual analysis to discern even an embryonic similarity between the authorial voices on pp. 10, 143, and 412.

In a first draft of a first novel, that’s virtually inevitable, right? Contrary to popular opinion amongst those who have never actually sat down in front of the ol’ Olivetti and cranked out a book, few writers are born with completely polished voices; it can take a great deal of trial and error to figure out how to sound original on the page. Then, too, it takes a good, long while to write a book, particularly the first time around: as Millicent would be the first to tell you, it’s not all that uncommon for the manuscript to betray significantly greater technical skill at its end than at its beginning. Or for the first chapter or two to read a great deal more like the end of the book than like the middle, because the writer went back and revised those opening pages after polishing off the draft.

Why is Millicent an expert on the two most common stripes of Frankenstein manuscript? Care to estimate how many first-time novelists and memoirists start querying and submitting their work practically the instant they polish off the first draft? Or the second?

Trust me, those of us who read for a living learn to catch the early warning signs. When Millicent sees a sentence, image, or observation from page 1 turn up on page 26, Frankenstein manuscript warning bells start chiming wildly in her head. From that point on, her already sharp critical sensors turn downright predatory, eager to swoop down upon more tell-tale signs that this is one of those texts whose author either kept changing his mind about the style he wished to embrace — or tone, or target audience, or book category — or just kept revising it so often that the narrative reads like a patchwork of different prose styles.

That does not mean, however, that self-plagiarism does not turn up quite frequently in non-Frankenstein manuscripts. How can an experienced reviser tell the difference? While the Frankenstein manuscript varies substantially as pages pass, the self-plagiarized text merely becomes redundant: passing scenery always described the same manner, for instance, or a clever line of dialogue repeated in Chapters 2, 5, and 24.

Nonfiction writing in general, and academic writing in particular, is notoriously prone to redundancy. So are book proposals. Again, that’s quite understandable. Once you’ve gotten into the habit of footnoting everything in the least questionable, it’s pretty easy to reuse a footnote, for instance, or to come to rely upon stock definitions instead of writing fresh ones every time.

Or, in a memoir, to tell the same anecdote more than once. As, indeed, people who like to talk about themselves tend to do in conversation. (Did I ever tell you about the time my mother wanted me to learn touch-typing as a fifth grader?)

Or, in any kind of writing, for a particular way of describing something to sound good. Many a writer simply finds a certain turn of phrase appealing and forgets that he’s used it before. Or just doesn’t notice, despite the fact that great way to catch this sort of redundancy is — wait for it — to read your manuscript IN HARD COPY, IN ITS ENTIRETY, and OUT LOUD, in as few sittings as possible.

Oh, had I suggested that excellent pre-submission strategy before? Had I in fact mentioned it about once per week throughout Queryfest? How silly of me not to notice.

You may laugh, but actually, it’s quite easy for even a fairly conscientious reviser to miss instances of self-plagiarism on the page, especially if — and most revisers do this — she is reading through the manuscript over several days or even weeks. After all, you have to be gifted with an unusually strong memory for phraseology to stop short in the middle of Chapter 15 and shout, “Hey, I’ve seen that image before, and it was on page 36, paragraph four!”

I don’t mean to frighten you (or do I?), but professional readers frequently have astonishingly accurate memories for text. Millicent might not be able to tell you precisely where she’s seen that Ch. 15 image before, but she will almost certainly have the dim impression that it has appeared earlier in the manuscript. I can positively guarantee you, though, that if the first instance of its use pops up on p. 36, and the second on p. 42, she will most assuredly spot the second as redundant.

She should: professional readers are trained for that.

For a self-editing writer, it can be harder to catch — and harder still to remember if you actually used that sentence elsewhere, or merely thought about it. As inveterate commenter and long-time FAAB (Friend of Author! Author! blog) Dave so rightly pointed out the last time we discussed this phenomenon, most good writers spend quite a bit of time mulling over any given scene in a book, not to mention revising it later on; it’s not uncommon, therefore, to have a positive welter of mental associations about the evolution of the aforementioned pp. 36 and 42. Add to that the fact that a reader’s eye will tend to pass over smoothly-written text pretty quickly, especially if it’s a scene he’s read before, and reading through one’s own manuscript by definition entails re-reading, and can we really be surprised when repeated phrasing passes unnoticed under the reviser’s gaze?

Even when the repeated phraseology or image does jump out at the rereading reviser (try saying that four times fast!), it won’t necessarily be for a negative reason. It’s not unheard-of for writers to prefer repeating bits of their own work: those turns of phrase are his favorites for a reason, presumably. They linger in his ears pleasingly when he reads them out loud; they strike him as some of his best writing on the page. If pressed, he might admit to wanting to see one of them chiseled on his gravestone.

Yes, those of you who have been jumping up and down with your hands raised for the last couple of paragraphs? “I know what this writer should do!” survivors of English 101 burble excitedly. “It was for precisely this kind of writer’s benefit that Dorothy Parker started urging all of us to kill your darlings. If he loves those phrases so much, they should be the first axed, right?”

Aspiring writers and the English composition teachers who love them just love this piece of revision advice, eager burblers, but if you want to hear anyone who reads for a living choke on the coffee that’s never far from her elbow (hey, you try staying awake uncaffeinated through the fiftieth YA paranormal novel you’ve seen this week), feel free to trot out this most misunderstood piece of writing advice. We’ve too often seen the slash-and-burn effects of this canonical advice in action. Indeed, going through one’s own manuscript, relentlessly slaughtering any writing that strikes one as excellent is a pretty good prescription for creating a Frankenstein manuscript, not healing one.

And it’s not even what Aunt Dorothy was advising writers to do. She wasn’t talking about ruthlessly excising every piece of writing you like and leaving the stuff you like less, people: she was suggesting that you consider taking a critical look at even your favorite sentences and paragraphs. All too often, inexperienced self-editors will simply skip over their pet bits.

That being said, kill your darlings (selectively!) is excellent advice for habitual self-plagiarists. Perhaps a writer need not sacrifice the first of the litter, but the second through seventeenth should definitely go.

That’s especially good strategy if the phrasing repetition was deliberate in the first place. If a line was clever once, many a darling-coddling writer thinks, the reader will find it so the second time — and the fifth, and the forty-seventh. Deliberate redundancy is particularly common with humor: since situation comedies tend to rely upon repetition of catch phrases, many aspiring writers believe that the mere fact of repetition will render a line funny.

On the page, it seldom works. Sorry to be the one to break it to you sitcom lovers, but it quickly becomes tedious on the stage and screen as well.

Don’t believe me? Consider this: as those of us who live in caucus states know to our perennial (or at least quadrennial) sorrow, nowhere is the practice of self-plagiarism more prevalent than in the garden-variety political speech. Not only from speech to speech — oh, you thought your favorite candidate gave a speech only once, then threw it away? She has fourteen more campaign stops today! — but throughout a political season. Heck, as anyone who has listened closely to two consecutive State of the Union addresses can tell you, they often contain the same phrases from year to year No matter how fiercely THE WEST WING tried to promote the notion of presidential speechwriters as ultra-creative writers, if you look at speeches given by the same politician over time, chances are that you’ll find self-plagiarism of epidemic proportions.

There’s a good narrative reason for that, of course: the repetition of an idea makes it memorable. The ideas — and usually even the actual phrases — of the beginning of a political speech invariably recur throughout, to drive the point home.

Doubt that? Okay, answer this: do you think people would remember that the Rev. Dr. Martin Luther King, Jr. had a dream if he had said it only once in his famous March on Washington speech?

On paper, phrase repetition is often problematic, but in and of itself, repetition does not necessarily equal self-plagiarism. On paper, repetition can seem very cool to the writer, as a means of creating a galloping rhythm. On paper, phrase repetition can be used for emphasis (as I have just done in this very paragraph, much to Millicent’s chagrin).

We all know how phrase repetition can create a sense of momentum in writing, don’t we? Take, for instance, the ending of the St. Crispin’s Day speech from HENRY V:

If we are mark’d to die, we are enow
To do our country loss; and if to live,
The fewer men, the greater share of honour.
God’s will! I pray thee, wish not one man more.
By Jove, I am not covetous for gold,
Nor care I who doth feed upon my cost;
It yearns me not if men my garments wear;
Such outward things dwell not in my desires.
But if it be a sin to covet honour,
I am the most offending soul alive.
No, faith, my coz, wish not a man from England.
God’s peace! I would not lose so great an honour
As one man more methinks would share from me
For the best hope I have. O, do not wish one more!
Rather proclaim it, Westmoreland, through my host,
That he which hath no stomach to this fight,
Let him depart; his passport shall be made,
And crowns for convoy put into his purse;
We would not die in that man’s company
That fears his fellowship to die with us.
This day is call’d the feast of Crispian.
He that outlives this day, and comes safe home,
Will stand a tip-toe when this day is nam’d,
And rouse him at the name of Crispian.
He that shall live this day, and see old age,
Will yearly on the vigil feast his neighbours,
And say ‘To-morrow is Saint Crispian.’
Then will he strip his sleeve and show his scars,
And say ‘These wounds I had on Crispian’s day.’
Old men forget; yet all shall be forgot,
But he’ll remember, with advantages,
What feats he did that day. Then shall our names,
Familiar in his mouth as household words-
Harry the King, Bedford and Exeter,
Warwick and Talbot, Salisbury and Gloucester-
Be in their flowing cups freshly rememb’red.
This story shall the good man teach his son;
And Crispin Crispian shall ne’er go by,
From this day to the ending of the world,
But we in it shall be remembered-
We few, we happy few, we band of brothers;
For he to-day that sheds his blood with me
Shall be my brother; be he ne’er so vile,
This day shall gentle his condition;
And gentlemen in England now-a-bed
Shall think themselves accurs’d they were not here,
And hold their manhoods cheap whiles any speaks
That fought with us upon Saint Crispin’s day.

Now that’s a political speech, caucus-goers: great spoken out loud, but Millicent-enragingly repetitious in print.

Did that last observation catch you by surprise? Yes, this particular speech happened to fall from an exceedingly talented pen, but unfortunately, a lot of poor writers favor this rhythmic device, too. Because it is ubiquitous, it tends to be a rather risky trick to try to pull off in a short piece, such as a synopsis, or in the first few pages of a manuscript submitted for a contest or as part of a query packet.

Please tell me that you aren’t even considering repetitive phrasing in your query. Or that the first line of your synopsis is the first line of your novel. Please. Please. Please?

Why is it dangerous? Well, to professional eyes, trained to search for the repetition of a single verb within a paragraph as evidence of boring writing, we few, we happy few will not necessarily jump off the page for the beauty of its rhythm. In an ultra-quick reading (as virtually all professional readings are, lest we forget), it may be mistaken for an incomplete edit: you meant to change we few to we happy few,” but you forgot to delete the words you did not want, Bill.

A pop quiz to see if you’ve been paying attention: why would a savvy submitter not want to convey the impression of an incomplete editing job? That’s right: because that’s the birthmark of the dreaded Frankenstein manuscript, the fish that Millicent is only too happy to throw back into the sea.

Remember, too, that it may not take many instances of repetition for Millicent to draw this conclusion. The writer may not realize that she has reused a particularly spectacular image from Ch. 1 in Ch. 3, but believe me, if there is repetition, professional readers will catch it.

And no, I don’t care how many times I have to repeat that point. It’s vital for your happiness as a writer to understand that the pros are trained to catch redundancy. Editors in particular are notorious for remembering entire pages verbatim.

It’s a specialized brain function, sharpened by use. When I was teaching at the University of Washington, I was known for noticing when term papers resubmitted in subsequent quarters, even though I read literally hundreds of papers per term. I would even frequently remember who wrote the original. As you may well imagine, I quickly acquired a reputation amongst the fraternities and sororities who kept files of A term papers for their members to, ahem, borrow.

Which is why, in case those of you who have had the good fortune/petrifying experience of receiving professional feedback, paraphrasing what you’ve said earlier in the manuscript tends to be significantly less frowned-upon in editorial circles than outright literal repetition. While very similar passages may earn you an ill-humored rebuke from Millicent, Maury, or Mehitabel, generalized repetition usually will not knock you out of consideration if the recurring bits occur far apart, such as at the beginning and end of a book.

In a shorter piece, however — such as, say, those first 50 pages of your novel that nice agent asked you to send for consideration, or the 15 pages plus synopsis — it certainly can cost you. Repetition sticks in the professional reader’s craw, nagging at her psyche like a pebble in a shoe. It’s in your best interest to do it as little as possible.

“Now wait a minute,” I hear some of you out there grumbling. “You told us just a few minutes ago that Oscar Wilde repeated the same quips in one play after another. It became his trademark, in fact. So why should I be punished for using a single particularly sterling line 150 pages apart in my novel?”

You have a point, of course, grumblers. The next time you trot out this argument, you might bolster it by mentioning that Aaron Sorkin reused not only lines and speeches from SPORTS NIGHTin THE WEST WING, but entire plot lines and basic characters.

Tell you what: after you make it big, I give you permission to establish a trademark phrase and use it as often as you like. Until you do — as I sincerely hope you will — all I can do is tell you that phrasing repetition tends to annoy agents, editors, and contest judges.

Seriously, I will repeat it all night. Don’t tempt me.

“But Anne,” I hear the well-read among you protest, and with good reason, “many of the classic novelists I studied in my English 101 class used phrasing repetition to create invocatory rhythms. They also repeated dialogue, because, as you like to point out early and often, real-life dialogue is hugely redundant. If it’s good enough for those long-ago greats, why isn’t it good enough for me — or for Millicent?”

One reason leaps to mind: you’re not writing on a typewriter, are you? You’re probably composing your book in a word processing program. Not only can you spell- and grammar-check with an ease that would have made the late, great Ms. Parker gasp with envy — with the touch of a button or two, you can search your own writing to see if you have used a phrase before.

You think Millicent is unaware of that capacity?

You are perfectly right, though, close readers: all writers of book-length works have repeated themselves at one time or another. If a simile struck us as the height of cleverness last week, chances are good that we will like it next week as well. Each time we use it, it may seem fresh to us. These little forays into self-indulgence are so common, in fact, that literary critics have a name for them: tropes.

F. Scott Fitzgerald was a notorious troper in his short stories. My least favorite: a thwarted heroine’s sobbing out (usually with her face hidden by her smartly-bobbed hair), “I’m so beautiful – why can’t I be happy?” immediately before she does something self-immolatingly stupid to remove herself from the possibility of marrying the story’s protagonist occurs at least four times throughout his collected works.

It may well pop up more; I merely stopped counting after four. That was, not entirely coincidentally, when I threw the book across the room.

Why Uncle Scott found that particular line so very attractive in a pretty woman’s mouth remains a mystery eternal — it’s hard to believe he ever actually heard a sane female utter it, even in jest. But he did, evidently, and now it’s stuck to his name for all eternity.

Learn from his unhappy fate, I beg of you: no matter how marvelous a line of text is, use it only once.

This will require careful reading to enforce. Your garden-variety self-plagiarism is less obvious to the untrained eye than ol’ Scott’s outright dialogue reuse. Spread out over an entire text — or, as it often appears in the case of successful authors of series, once per book — it may be fairly innocuous, the kind of thing that might only bug someone who read manuscripts for a living.

Like, say, Millicent or yours truly. Do not underestimate, for your own sake, our memories. Unbound manuscripts do not typically survive intact being flung across the room.

E.F. Benson, author of two delightful series, the Lucia books and the Dodo books, was evidently extraordinarily fond of using Arctic analogies for one person suddenly grown cold to another. To gather but a small nosegay of examples:

“It was as if an iceberg had spoken,”

“It was as if the North Pole had spoken,”

“icebergs passing in the North Sea” must speak to one another as two characters had, and

“Mapp turned to ice.”

See the problem? As a Benson enthusiast, I was able to come up with four of them without even pulling any of his books off the shelf These repetitions, deliberate or not, stick with the reader, just as surely as repeated phrases stick with the audience of a political speech.

That doesn’t mean it is a bad analogy, of course, if not a startlingly original one. Like any other literary device, however, time it’s used, it becomes less effective.

Yet again, we see an awfully good reason to read your entire book (or requested chapters, or contest submission) out loud before you submit it — and not just as a cursory mumble-through, either. Believe it or not, just as dialogue that seemed fine on the page can suddenly seem stilted when spoken aloud, phrases, sentences, and images that your eye might not catch as repetitious are often quite obvious to the ear.

Another good reason to read aloud: to make sure that each of your major characters speaks in a different cadence. It’s substantially easier for the reader to follow who is speaking when that way.

Don’t stand there and tell me that all of Aaron Sorkin’s and David Mamet’s characters speak in identical cadences, as though they all shared one vast collective mind. To my sensitive antennae, nothing is more potentially migraine-inducing than an evening of the percussive prose of Mamet. (Unless it’s a chamber concert of Stephen Sondheim’s greatest hits.)

As if the prospect of annoying your humble correspondent were not sufficient incentive to eschew identical dialogue patterns for every character, remember what I said back in Queryfest about the dangers of those new to the biz assuming that what the already-established have done, they may get away with as well?

Uh-huh. In a first manuscript, it would be considered poor craft to have every character in the book sound the same. Not to mention poor character development. While I’m on the subject, keep an ear out in your read-through for lines of dialogue that cannot be said aloud in a single breath without passing out — they tend to pull professional readers out of the story.

Why, you shout breathlessly? Well, in real life, listeners tend to interrupt speakers when the latter pause for — wait for it — breath. Cramming too many syllables into an uninterrupted speech usually doesn’t ring true on the page. Allow your characters to breathe occasionally, and your dialogue will seem more realistic.

I’d give you a concrete example, but I meant to post a short blog today, and here I have gone long again. Which begs the question: I’m so beautiful — why can’t I be happy?

There, now at least one real, live human female has said it; don’t say I never did anything for you, Uncle Scott. Keep up the good work!

Let’s talk about this: is compiling a list of events honestly the best way to produce a synopsis?

I seldom advise my readers to drop what they are doing to watch an imbedded video, but I was so struck by Slate.com’s 7-minute synopsis of the previous several seasons of Mad Men that tonight, I’m going to make an exception. At least for those of you who plan to write a synopsis anytime soon: run, don’t walk, to watch the extended plot summary above.

Well, okay, you can just click. But trust me on this one: anyone who has ever even contemplated compressing a book-length tale could benefit from watching this.

Why? Well, it demonstrates beautifully, swiftly, and as well as a spoken-word piece can the central problem with most query- and submission-packet synopses: despite covering a story arc that many, many people have found quite compelling for many years, this summary consists of nothing more but a flatly-told list of purely factual elements. (And, if memory of the show serves, not all of the facts in it are accurate.)

Yes, it could provide someone who just wanted to know what had happened with the essentials, but there’s no sense of causation, character development, or any vestige of the show’s actual charm. Doubly troubling to those who admire the generally fine writing on the show itself, virtually every sentence in this summary is a declarative sentence.

It is, in other words, just a frantic attempt to cover a whole lot of plot as fast as humanly possible. Sound familiar, synopsis-writers?

Unfortunately for the cause of literature, professional readers like Millicent the agency screener see synopses like this all the time. The stories being told may in fact be well-written, fascinating, and crammed to their respective gills with nuanced character development — but Millie would never know that from reading the synopsis. Oh, she doesn’t doubt that the events listed all occur within the manuscript being described, but that’s not the point of a synopsis. The goal here is to make the story sound interesting to read.

Was that resonant thunk I just heard bouncing around the ether the sound of jaws hitting the floor?

I’m not entirely astonished: the overwhelming majority of synopsis-writers, like most queriers, pitchers, and book-length literary contest entrants, labor under the impression that style does not matter in a plot summary.

“If Millicent’s boss were really interested in gaining a sense of how my book was written,” the average synopsizer/query descriptive paragraph-constructor/2-minute pitcher/entrant reasons, “she would ask to see my manuscript. Or at least the opening pages of it. So obviously, the expectation that I should summarize my 400-page opus in 1 page/3 pages/5 pages/1-2 paragraphs in my query/2-minute speech/whatever length the contest rules specify must mean that the length, and not the quality of the storytelling, is the most important element here. All I’m required to do, therefore, is to cram as much of the plot as I can into the stated length. And if that means that the result is just a list of plot elements presented in chronological order, well, that’s the requester’s own fault for asking for so short a summary.”

I get why most first-time synopsis-writers feel this way; honestly, I do. They don’t know — how could they, really? — that writing a synopsis is not just an annoying hoop through which writers of even the most excellent book-length projects must leap in order to get an agent, editor, or contest judge to take a serious gander at their manuscripts. It’s a professional skill that agented writers are expected to develop, because — brace yourself if you are summary-averse — a synopsis is the standard means of presenting a new book concept to one’s agent or editor.

That’s right, those of you who just felt faint: the more successful your first book is, the more likely you are to have to write synopses for subsequent books.

It also means, as those of you currently clutching your chests and hurling invectives at the muses may already have guessed, that Millicent, her boss, the editors to whom they pitch books, and contest judges see a heck of a lot of synopses in any given year. As I intimated above, a stunningly high percentage of them — at the query, submission, and contest-entry stage, at least — are written more or less identically: as a hasty, detail-light series of plot highlights, told almost entirely in declarative sentences and vague summary statements.

Can you honestly blame them, then, if all of those similarly-told stories start to blend together in their minds after a while? Or if they sometimes cannot see past a rushed, sketchy telling to the beautifully-written, complex book upon which it was based?

Yes, that’s depressing, but there’s a silver lining here: the relatively few excitingly-told synopses, pitches, and query letter book descriptions do tend to leap off the page at Millicent and her cronies. Because of their rarity, even some original small touches — a nice descriptive phrase, a detail they’ve never seen before, a bit of if/then logic well handled — can make a professional reader’s day.

I’m sensing some uncomfortable shifting in desk chairs out there, do I not? “But Anne,” many of you shout in frustration, and who could blame you? “If the pros are so longing to see a nicely-written synopsis crammed to capacity with unexpected details, as you maintain, what gives with the length restrictions? It’s not as though every gifted long-form writer is similarly blessed with summarizing talents, after all. Surely, if Millicent wants to be wowed by writing, asking for a synopsis — or, still more limiting, the 1- or 2-paragraph premise description in the query — is not the best way to elicit it.”

Perhaps not, frustrated synopsizers, but remember what I said above about tossing ‘em off being a necessary professional skill? Let’s apply a little if/then logic: if Millicent’s boss is looking for new clients who will be easy to handle (read: will not require a lot of technical hand-holding), then is it in her interest to ask Millie to

(a) be lenient about the writing in the synopsis, because it doesn’t matter as much as the writing on the manuscript page,

(b) apply her imagination to a detail-light synopsis, filling in what the writer did not have space to include,

(c) just accept that due to space limitations, most descriptive paragraphs in queries within a particular book category are going to sound awfully similar,

(d) all of the above, or,

(e) operate on the assumption that a good writer — and, equally important to authorial success, a good storyteller — should be able to wow her within the specified length restrictions.

If you answered (a), welcome to the club of most submitters and contest entrants — and, indeed, the frustrated shouters above. Writing is an art, you reason; producing these extra materials is just an annoying practical exercise. As tempting as it is to blame the format for uninspired writing (because, let’s face it, few writers find synopsis-writing inspiring), though, is it really in your book’s best interest to treat it like irritating busywork, to be polished off as rapidly as humanly possible?

If you said (b), you have thrown in your lot with the countless conscientious queriers, submitters, and contest entrants who want to tell Millicent and her ilk a good story in a short time — but feel that, due to space restrictions, they have to sacrifice unique details to completeness of story. In most cases, this is a false economy: no one seriously expects you to convey the entire story arc of a 360-page book in a single page or paragraph. They are looking for a sense of the main characters, the central conflict, and, in a synopsis, how that conflict will play out.

Rather a different task than telling Millie everything that happens, isn’t it?

If you opted for (c), you might want to take a closer look at the queries and synopsis you have been sending out. Do your synopses make your unique storyline sound like every other book in its category — or like the most recent similar bestseller? If so, is there a way you can work in plot elements that a Millicent familiar with your genre won’t see anywhere else?

Don’t tell me that your manuscript doesn’t contain anything that will astonish her. I have too much faith in your creativity to believe that for a moment.

If you voted for (d), am I correct in assuming that you believe agencies to be non-profit organizations, devoted solely to the promotion of good writing, regardless of whether the fine folks who work there can make a living at it? If so, you’re hardly alone; many, if not most, first-time queriers and submitters cling to this hope. That’s why, in case you had been wondering, such a hefty percentage of those who get rejected once never try again.

And that’s distinctly bad for the cause of literature. Chant it with me, Queryfest faithful: just because one agent says no doesn’t mean that a manuscript is not well-written or a marketable story; it means that one agent has said no.

If, on the other hand, you held out for (e), I’m guessing that the Mad Men synopsis drove you nuts. “Yes, most of these things happened,” you found yourself muttering, “but where’s the storytelling style? Surely, this is not the best way to make an exciting story arc sound exciting.”

I’m with you there, mutterers. So is Millicent. And that clamor you hear outside your studio window? That’s half the literary contest judges in the country, lobbying for you to enter their contests. They’re quite stressed out after years of watching so many well-written entries get yanked out of finalist consideration by a hastily tossed-off accompanying synopsis.

Now that those expectations are lurching around the Author! Author! conversational nook like Frankenstein’s monster, I would like to know what concerns, fears, and moans about technical difficulties those of you struggling to write effective synopses, pitches, and query letter descriptive paragraphs you would like to see hobnobbing with them. What hurdles have you encountered while trying to synopsize your work, and how have you overcome them?

And, speaking more directly to the usual purport of my posts, is there any particular synopsis-related problem you would like me to address here?

As I said, this is a standard professional skill; I toss off synopses all the time. So do quite a few of the people giving advice online about it. So what we might see as the difficulties of the art form — and writing a good synopsis is an art form, as well as a marketing necessity — may well not be what a talented writer coming to it for the first time might experience.

So please chime in, people. I’m here to help. And to save the world from storytelling consisting entirely of summary statements and declarative sentences.

Oh, and to those of you who had been wondering: the promised wrap-up of Queryfest does follow soon. That Mad Men synopsis just passed up too good a teaching opportunity to pass up, even for a day. Keep up the good work!

Bringing those unbelievable stories to life on the page, or, well-mannered camel seeks wiser man

It’s Christmas Day, campers, but my tree has gone dark: the electricity has been out for the last two hours. The local authorities claim that gigantic boom we all heard around noon resulted from a frantic windstorm’s having taken out a transformer. A less literary-minded analyst might take this story at face value. You can’t fool me, though. This is obviously Phase I of the Grinch’s most recent plan to steal Christmas.

Either that, or the Great Celestial Plotmaster(s) have been reading a lot of classic mystery lately. The day has all the hallmarks of the genre: while stoplight at the top of the hill’s being on the blink (or, rather, uncharacteristically not being on the blink) is admittedly the kind of thoughtfully-selected, pragmatic detail that makes a fictional world spring to life on the page, my brunch guests’ finding themselves plunged into darkness — or as close to darkness as a deep gray Seattle afternoon will permit — must hardly have come as a surprise to those familiar with the genre. I’ll bet you saw it coming the proverbial mile away. What’s next, a cat leaping out of nowhere to startle us at a suspenseful moment?

I mean, really: all of the characters are gathered in one place, and the lights go out? Even the Agatha Christie-impaired around the table immediately began making nervous jokes about which one of us was about to meet a grisly fate.

That’s why, in case any of you have been wondering since last spring’s foray into editorial pet peeves and how to avoid them, I tend to urge savvy revisers not only to scan their manuscripts for places where summary statements (such as All the lights went out could be productively replaced with character- or situation-revealing details (In the middle of the soup course, the chandelier suddenly gave up on emitting light. Even the stoplight at the corner had ceased blinking annoyingly in Montel’s peripheral vision. The butler fumbled in the sideboard for matches.), but for opportunities to surprise and delight the reader with unexpected specifics (In the middle of the soup course — a clear, sherry-laced leek broth with a jaunty dollop of crème fraîche floating gaily on top — the dusty chandelier suddenly gave up on its losing battle to shed light on the table. Even the stoplight at the corner had ceased blinking annoyingly in Montel’s peripheral vision. Startled, he knocked his shrimp fork onto a passing cat.).

My, but that was a long sentence. Somewhere in the literary stratosphere, the late Henry James must be chortling over his holiday goose, muttering to Edith Wharton, “They just don’t make ‘em like that anymore.”

“Too few semicolons for my taste,” Edith replies. “And watch your elbow: if you knock the figgy pudding over, you are sure to set the tablecloth on fire.”

My point, should any of you by some remote chance have lost sight of it in the midst of all that frenetic activity, is that while every type of book — and certainly every genre of fiction — has its own conventions, tropes, and characterization expectations, word for word, a writer is going to get substantially more expressive mileage out of a creative telling deal than one that any inveterate reader of that book category could guess. Or even, if it’s a common enough element, add subconsciously to the scene if it does not appear on the page.

Oh, when you read that second description of the lights going out, you didn’t murmur, “I bet the butler did it,” before your eyes passed the parenthesis at the end of the example?

Yes, Millicent the agency screener is encouraged — indeed, is often explicitly trained — to be on the look-out for manuscripts that read like, well, books in their chosen categories, and yes, each book category, particularly each genre fiction category, has its own recognized and recognizable plot twists, plot lines, stock characters, and, yes, types of details. Because agents specialize in particular types of book, as well as certain types of voices — a fact well worth bearing in mind when selecting which agents to query — it does tend to be to a writer’s advantage at submission time if the manuscript fulfills category-specific expectations. (That’s as true in a query’s descriptive paragraph as in a submission’s first few pages, by the way: if the text doesn’t sound as though it would fit comfortably within the manuscript’s chosen book category, it will usually be rejected.)

Let’s face it, though, the line between making your text read like it belongs shelved with others like it and like a cliché fest can sometimes be pretty thin. Many an aspiring writer believes, mistakenly, that producing a pale replica of a famous author’s writing is a better way to win friends and influence people at an agency than to come up with something more original. Or, even more mistakenly, does not become familiar enough with what’s currently being published in that book category to be aware what conventions would now strike someone who deals with those manuscripts for a living as passé.

To put it another way: when was the last time you read a mystery in which the butler actually did it?

The result, unfortunately, is that our poor Millicent tends to see the same types of specific — as well as the same plot twists, character types, and even phrasing — over and over and over again. When you consider the sheer volume of stories within the same category any agent successful in selling such books receives in any given year, that’s hardly astonishing.

The trouble is, most submitters remain woefully in the dark (and not because the lights went out) about how such elements are likely to be received at an agency. Good writing in a particular book category is good writing, right?

Sheer repetition has made Millicent believe otherwise, alas — but honestly, it’s hard to blame her for feeling that way. What might strike Writer A as requisite for that genre is frequently precisely what Writer B considers an homage to a classic and what Writer C will decide to drop in as a humorous riff on a cliché. And that’s not even counting what Writers D-F will honestly believe is original, but is actually a subconscious lifting of material or phrasing from an admired book.

“Oh, come on,” Millicent mutters, scalding her lip on that too-hot latte she forgot in her annoyance she had set aside to cool. “Does this writer honestly think that someone who reads as much as I do can possibly read an opening line like Yesterday, I fantasized that I returned to Ottawa without Daphne du Maurier’s REBECCA springing to mind? Last night I dreamt I went to Manderlay again is arguably the most famous first line in the genre!”

Wondering why I am bringing all of this up in the midst of a series on querying? Well, several reasons. First, I wasn’t going to post today at all, but as my guests went home when the soup got cold, I had a bit of extra time on my hands. I also had a charged-up laptop, as it happens, so clearly, this is kismet.

Especially as I had a holiday-themed anecdote I had been itching to recycle, anyway. I could have worked it into a series of queries, but hey, it’s a holiday — I thought everyone might enjoy a little break from our two solid months of query consideration. And correct me if I’m wrong, but I’m guessing that those of you devoted enough to your writing to be checking in at Author! Author! today might be more seriously interested in a discussion of craft than your garden-variety casual Internet browser.

Either that, or you might be trying to avoid your nearest and dearest. I’m happy to help you do that, too.

So gather close to the Yule log, campers, and let me spin my tale. As you read, try to think like Millicent: does the narrative contain enough specifics to provide all of the characterization needed? Does it occasionally stumble into the realm of cliché? While you’re at it, why not embrace the chance to embrace the Author! Author! tradition of trying to figure out what editorial tweaks could improve the story?

Curly the camel, Moe the donkey, and, to mix Christmas traditions as thoroughly as possible, Donner the reindeer have been on tour together, strip mall manger scene after strip mall manger scene, since they were just small, furry refugees from the petting zoo where they were born. Despite their years of entertainment experience, my local nursery — plants, not animals — plasters the six-foot wire fence around their enclosure with warnings to wreath-buying patrons about keeping their fingers, gloves, hat pom-poms, scarf tassels, and bundled-up infants away from Curly’s long reach, Moe’s strong teeth, and Donner’s oddly-shaped antlers.

They also, somewhat less emphatically, erect a sign informing dog-owners that crèche livestock are not, to put it mildly, best friends with man’s best friend. Since dogs cannot, unfortunately, read and many leash-tugging owners apparently do not, poor Curly frequently thrusts himself between some yapping visitor and his hoofed friends. Nearby, nursery personnel visibly restrain themselves from shouting, “Hey, can’t you read?”

On the whole, though, human behavior seemed to leave the trio unfazed. Scores of children flung hay at them, bellowing, “Hey, Reindeer!” — or “Hey, Dog,” from those who had never seen a miniature donkey before or were confused by the ambient barking. The trio just stood there, blinking slowly, eyes glazed. Most of the time, the parents would intervene before the children grew too frustrated with their passivity and rushed the pens.

One small pink-clad screamer simply would not leave the animals alone, however. She kicked at the metal fencing, screaming words I was a surprised a kindergartener would be able to use correctly in a sentence, or, indeed, incorporate into her everyday vocabulary without getting expelled. When she picked up a rock, I wandered over to the fence to distract her with a hastily-constructed fairy tale about our barnyard friends. And camels.

Almost immediately, a bulbous man in shorts and a t-shirt materialized by my side. Despite ambient cold that left our breath visible, his exposed arms and legs were not even goose-bumped. “Come over here,” he barked at the little girl, dragging her along the fence until they were directly in front of Curly.

Was he going to make her apologize to the camel? Curly did not seem to be expecting it, but perhaps his furry friends would appreciate the gesture.

Releasing the quivering child, the man — whose clothing, I noticed, was emblazoned with advertisements for a local band and Nike, respectively, not the nursery — reached up and over the chain-link fence, snapping his fingers. Placidly, Curly dipped his head, extending his hyper-mobile lips toward the hand.

Curious to hear what happened next, aren’t you? That’s a good indicator that a scene is paced well. See how selecting those details carefully, as well as not over-burdening the text with explanations, can increase suspense while simultaneously moving the plot along?

So why, I ask you, would our old pal Millicent, have stopped reading part-way through paragraph #3? Because, I assure you, most would have: one of her most notorious pet peeves has reared its ugly head here.

If you pointed out that the narration switched tenses between the second and third paragraphs, congratulations! Paragraphs Nos. 1 and 2 are in the present tense; paragraph #3 is in the past.

Submissions and contest entries do that all the time; so do, believe it or not, descriptive paragraphs in query letters. Sometimes, they even switch back to the original tense later in the text, or vacillate from sentence to sentence.

Already, I can spot some raised hands out there. “But Anne,” adherents of variable tenses point out, and with some reason, “Paragraphs #1 and #2 describe ongoing conditions, while paragraph #3 on focuses upon one-time events. Doesn’t that mean that the tense choices here are appropriate, or at least defensible?”

Good question, lovers of the present tense. Professional readers — agents, editors, contest judges, writing teachers, etc. — are trained to spot redundancies in a manuscript. They’re also taught to leap upon inconsistencies.

In other words, Millicent is likely to assume that the change of tense is not the result of well thought-out authorial choice, but simply a mistake that did not get caught in the proofreading process — or, if this were a descriptive paragraph in a query, the after-effects of an incomplete merger of two different versions, one in the present tense and one in the past.

Why might that make her stop reading altogether? Like other commonly-made errors, the tense inconsistency may well jar her out of the flow of the story. Next!

You habitual tense-switchers are not particularly happy with that answer, are you? “Okay, so she’s detail-oriented, but this isn’t a writing mistake; this is a stylistic choice. So why would Millicent be annoyed by it?”

On its face, your logic is pretty sound, tense-switchers: it would indeed be possible, within the context of a civil conversation between author and reader, to justify the tense choices in the example above. A writer might ostensibly win an argument with, say, a writing teacher, critique group, or even an editor about keeping the switch in the text. But that doesn’t mean it would be a good idea to submit pages with tense inconsistencies to Millicent — or to her aunt Mehitabel the contest judge, for that matter.

Why, you ask? Long-time readers of this blog, chant it with me now: because the writer is seldom present when an agency screener, editorial assistant, or contest judge encounters his manuscript for the first time. Successful manuscripts, queries, synopses, and contest entries are thus those that do not require additional verbal explanation.

So even if the writer is technically correct, if a tense switch seems unjustified to Millicent — if it appears to be, say, an incomplete revision between a manuscript originally in the present tense and a subsequent draft in the past, or vice-versa — that’s usually the ball game. So why risk it? Especially when, as in this case, making the tense consistent does not detract at all from either the meaning or the voice of the section. Lookee:

Curly the camel, Moe the donkey, and, to mix Christmas traditions as thoroughly as possible, Donner the reindeer had been on tour together, strip mall manger scene after strip mall manger scene, since they were just small, furry refugees from the petting zoo where they were born. Despite their years of entertainment experience, my local nursery — plants, not animals — plastered the six-foot wire fence around their enclosure with warnings to wreath-buying patrons about keeping their fingers, gloves, hat pom-poms, scarf tassels, and bundled-up infants away from Curly’s long reach, Moe’s strong teeth, and Donner’s oddly-shaped antlers.

They also, somewhat less emphatically, erected a sign informing dog-owners that crèche livestock are not, to put it mildly, best friends with man’s best friend. Since dogs cannot, unfortunately, read and many leash-tugging owners apparently would not, poor Curly frequently thrust himself between some yapping visitor and his hoofed friends. Nearby, nursery personnel visibly restrained themselves from shouting, “Hey, can’t you read?”

On the whole, though, human behavior seemed to leave the trio unfazed. Scores of children flung hay at them, bellowing, “Hey, Reindeer!” — or “Hey, Dog,” from those who had never seen a miniature donkey before or were confused by the ambient barking. The trio just stood there, blinking slowly, eyes glazed. Most of the time, the parents would intervene before the children grew too frustrated with their passivity and rushed the pens.

That’s as painless a revision as you’re ever likely to encounter, folks, by see how big a difference it makes to the text? All it requires is a good proofreading eye and a willingness to view the story from Millicent’s perspective, not the writer’s. (The latter, after all, is already familiar with the storyline.) And need I even add that this variety of inconsistency is easiest to catch if one reads one’s submission or contest entry IN HARD COPY, IN ITS ENTIRETY, and OUT LOUD?

I thought not. Let’s move on with the story, to see if we can catch any other Millicent-displeasers.

Delicately, politely, as if he were extracting an egg from beneath a mother hen, Curly took the man’s fingers into his gargantuan mouth. The hand did not budge. The camel paused meditatively for a few seconds, tasting, then sucked the hand into his mouth up to the elbow, dragging the man up to his tiptoes.

Instinctively, I took a step toward the child. If the object lesson about the dangers of violating animals’ personal space was about to go horribly awry, the least I could do was shield her from seeing the bloody denouement.

The man waved me back with his free hand. “See, Tanya?” he told the saucer-eyed girl. “They like people. If you treat them nicely, they’ll treat you nicely.”

“That’s right, sweetie,” a stringy-haired woman called from the nearby wreath display. “Be nice to the animals, and they’ll never hurt you.”

“You just have to learn what they like.” A helpful bystander kicked a tall crate toward the man’s feet, so he could follow his arm skyward. “Camels love sucking on things.”

Mentally, I began taking notes, in preparation for my inevitable testimony in a court of law. “I think she’s got the point. Maybe it’s time to back off now?”

Okay, what’s the problem this time? Hint: it’s even harder to catch than the last.

No? What about all of that redundancy in the dialogue?

That made some of you do a double-take, didn’t it? “But Anne,” several exclaim, “that’s how people talk in real life! You’re not gearing up to tell us that Millicent finds realistic dialogue annoying, are you?”

Um, sort of. At least the parts of real-life speech that are redundant. Or not germane to what’s going on. Or just plain boring.

Which is to say, as any close listener to everyday speech would happily tell you, most of it.

Oh, how often writers forget that real-life dialogue generally does not reproduce well on the page! If I had a nickel for every time I’ve heard a writer say, “But s/he really said that!” or “But that’s what people really sound like!” I would buy my own Caribbean island and send my entire readers on free writing retreats.

“But Anne,” I hear some of you protest, “isn’t that pretty self-evident? Just as absolutely faithful recreations of real-life events often don’t translate well into fiction, neither does most dialogue. Am I missing an additional nuance here?”

Perhaps one: aspiring writers are also apt to forget that real-life dialogue is seldom character-revealing — and thus reproducing it in a manuscript will often not convey as much about a character as we sometimes expect. Take, for instance, the oh-so-common writerly habit of placing the speeches of an annoying co-worker, relative, ex-lover, nasty dental receptionist, etc. into fictional mouth of a minor novel character as a passive-aggressive form of revenge.

Come on, every writer’s at least thought about it. To a professional reader, the very plausibility of this type dialogue often labels it as lifted from real life:

“Oh, wait a minute, Sarah.” Pausing in mid-gossip, Theresa picked up the overturned plastic cup before anyone else could step on it, placing it neatly on the dining hall checker’s desk.

Dina the checker glared at it as if it was covered in baboon’s spit. “Don’t you dare leave your trash on my desk. Do you think I have nothing to do but clean up your messes?”

“It was on the floor,” Theresa stammered awkwardly.

“Don’t you give me your excuses.” Dina grew large in her seat, like a bullfrog about to emit a great big ribbet. “You walk that right over to the trash can. Now, missy.”

“I thought you had dropped it.”

“Go!”

“I’ll save you a seat,” Sarah offered, embarrassed.

Inwardly seething and repenting of her Good Samaritanism, Theresa obediently gave up her place in the block-long lunch line in order to take the walk of shame to the garbage receptacles on the far end of the dining hall. How quickly a good mood could evaporate!

Tell me: what about this scene would tip off Millicent that this really happened, and that Dina is a character, if not from Christmas Past, at least ripped from the writer’s actual experience? And why would her being able to tell this be a liability? Why, in fact, would Millicent be surprised if Dina never showed later in the book any side other than the touchy one displayed here — or, indeed, if she never appeared again?

Actually, that was a set of trick questions. The answer to each part is the same: because the narrative doesn’t provide enough motivation for the intensity of Dina’s response. Fairly clearly, the writer doesn’t think that any such explanation is necessary.

That’s usually an indication that the writer has a fully-formed mental image (negative, in this case) of the villain in question — something that Millicent, by definition, would not walk into the scene possessing. Nor would any other reader who was neither there when the incident occurred nor had heard the author complain vociferously about it.

In other words, what we have here is a rather subtle manifestation of the telling, rather than showing phenomenon. Because the writer experienced this exchange as nasty because Dina was nasty, she has assumed that the reader will perceive it that way as well. But without more character development for Dina — or indeed, some indication of whether this kind of insistence was typical for her — the reader isn’t really getting enough information to draw that conclusion.

Or any other, for that matter. It’s just an anecdote. Yet most self-editing writers, especially those who happen to be writing memoir, wouldn’t notice this narrative lack. Any guesses why?

If you immediately shouted that it was due to the fact that his memory of Dina the real person is so strong, help yourself to four peppermint cookies from the holiday table. In the writer’s mind, her character is so well established that he can just write about her, rather than helping the reader get to know her.

The other tip-off that this was a real exchange is that Theresa is presented as a completely innocent victim of an unprovoked attack. The pure villain vs. completely blameless protagonist is a dead giveaway that dear self is concerned.

And yes, I WAS darned annoyed when Dina — in real life, a very nice woman named Ellen who happened to be having a spectacularly bad day — misinterpreted my act of good citizenship. If I crave well-deserved vindication from the total strangers who might conceivably read this story, however, it’s incumbent upon me to do quite a bit more character development. Not to mention integrating the incident into the storyline well enough that it’s actually interesting to read.

Of course, we want to be true-to-life in our dialogue: as Virginia Woolf tells us, “fiction must stick to the facts, and the truer the facts, the better the fiction.” But let’s not forget that in order to maintain a reader’s interest, a book has to have entertainment value, too — and that however amusing a verbal tic might be in person, repetition is often annoying in on the page.

This is especially true when a character is tired, angry, or in pain, I notice: all of a sudden, the dialogue sounds as though all of the characters are trapped in one of those interminable Samuel Beckett plays where the people are doomed to move immense piles of sand from one end of the stage to the other with teaspoons. See if this dialogue sounds familiar, theatre-goers:

A: “Oh. You’re home.”

B: (nursing the thumb the elephant trod upon in the last scene) “Yeah.”

A: “Have a nice day?”

B: “Um-hm.”

A: “I was cleaning out the attic today, and I came across that picnic blanket we used when we went out to Goat’s Rock Beach to scatter Father’s ashes. How it rained that day, and then the sun broke out as if Father and God had joined forces to drag the clouds aside to smile upon our picnic.”

B: “Yeah. “

A: “Ham sound good for dinner?”

B: “Yeah.”

A good third of the dialogue Millicent sees runs approximately like this, I tremble to report. Understand now why she might become just a tad touchy at the sight of dialogue that provides neither character development nor moves the plot along?

As a general rule of thumb — sore or otherwise — I like to flag any piece of dialogue that contains more than one use of yeah, really, yes, no, uh-huh, or, often, um. Almost invariably, these are an indication that the dialogue could either be tightened considerably or needs to be pepped up.

Similarly, anyway and however in dialogue are pretty reliable flares, indicating that the speaker has gotten off-topic and is trying to regain his point — thus warning the manuscript reviser that perhaps this dialogue could be tightened so that it stays ON point.

My fictional characters tend to be chatty (dialogue is action, right?), and I was once taken to task for it by a fairly well-known author of short stories. She had just managed to crank out her first novella — 48 pages typeset, so possibly 70 in standard manuscript format — so perhaps unsurprisingly, she found my style a trifle generous with words.

“Only show the dialogue that is absolutely necessary,” she advised me, “and is character-revealing.”

Hard to argue with that, eh? Yet, like most writers receiving critical feedback, I fought it at first. Since the dialogue in my advisor’s published works has seldom, if ever, strayed beyond three lines, regardless of situation or character, I was not particularly inclined to heed this advice — have you noticed how often it’s true that established writers with little or no teaching background spout aphorisms that all boil down to write as I do? — but I have to say, it has been useful in editing, both for others’ work and my own.

I can even derive an axiom of my own from it: if a person said it in real life, think twice before including it. If it isn’t either inherently interesting, plot-advancing, or character-revealing, does it really need to be there?

One more insight, then I’ll let you get back to your relatives: you’ve been having just a little trouble paying attention to my arguments, haven’t you? I’m betting that some substantial part of your mind has been distracted, wondering what happened to the arm in the camel’s mouth.

That, my friends, is how Millicent — and most other readers, professional and non-pro alike — feels when an interesting one- or two-paragraph teaser, the kind that aspiring writers so love placing within italics at the beginning of their manuscripts, gives way to an apparently or only tangentially unrelated second scene. Yes, we see it in published books all the time, but in a submission, it’s a risky strategy.

“Hey!” Millicent cries, spitting out her mouthful of scalding latte, “what happened to that darn interesting plot I’d gotten absorbed in? What’s this writer trying to do, hook me with something exciting, then drop me into a comparatively mundane storyline?”

Let’s be honest, folks: that’s precisely what most writers who use this trick are trying to do. Professional readers are wise to it by now.

Remember, part of being a good storyteller involves knowing when to relieve the suspense — and frankly, in the case of my camel story, Alfred Hitchcock himself would have chosen to do so by now. Ahem:

“Give me a boost,” the man asked calmly, but his eyes were beaming panic over his daughter’s head. Curly’s lips were exploring the first few inches of his t-shirt sleeve.

Since his arm appeared to be on the verge of being ripped off at the shoulder, the crate-kicker and I hastily complied. With his uneaten hand, he began tickling the camel’s lips, rubbing the gums as if he were a mammalian dentist. Curly face elongated, as though he were going to sneeze. A loud pop, a slurp, and the man’s arm returned to the land of the living.

He strutted his way down from the crate. “See?” he told the girl. “If you know what you’re doing, they won’t hurt you.”

“Yes, Daddy,” she whispered, staring aghast at his friction-reddened arm, manifestly resolving never to have anything whatsoever to do with an animal larger than herself again.

The moral, if I may venture one: just because something seems like a good idea at first blush doesn’t mean that it’s worth stubbornly adhering to it. One of the keys to successful self-editing is flexibility.

That, and keeping any parts of your body involved in typing out of animals’ mouths. Happy holidays, everybody, and keep up the good work!

Queryfest, part XIX: looking on the bright side, or, deck the halls with…more query faux pas?

Okay, okay: so it’s not actually snowing in Seattle this holiday season. A West Coast girl can dream of a white Christmas, can’t she?

Speaking of holiday fantasies, since many of my young readers have been out of school this week, I had planned to devote it to posting readers’ queries, so we could talk about them and perhaps tweak them into even greater fabulousness. It turns out, however, that Christmas shopping, cookie-baking, and general festive fraternizing is a mite more challenging on crutches than I had anticipated.

Lesson learned: if one is inclined to toppling, don’t stand between a determined gift-giver and any desirable items stacked pyramid-style. On the bright side, the result is evidently every bit as funny to bystanders in real life as it is in the movies.

I shall be flinging the crutches away next week, though, just in time to devote the last few days of the year to, you guessed it, critiquing readers’ queries. That way, those of you bound and determined to try your luck in the annual New Year’s Resolution Query Avalanche will have a bit more information and practical insight at your itchy fingertips.

That does not mean, however, that I shall not devote some small part of next week to urging everyone within the sound of my voice — yes, I know that the analogy doesn’t really work with a blog; I’m on a roll here — to resist sending out those newly-polished queries until after the post-New Year’s flurry has subsided. Like clockwork (or, more accurately, like calendar-work), tens of thousands of aspiring writers all over North America begin an individual querying push on January 1. As a direct and unfortunate result, querying volume is exponentially higher in January than at any other time of the year.

Translation: rejection rates tend to be higher; Millicent the agency screener has to read faster in self-defense. She needs to be able to free enough desk space to set down her steaming latte before it scalds her fingers, right?

On the bright side, if you can manage to hold off on putting your fresh resolutions into action, the blizzard landing on Millicent’s desktop tends to subside about three weeks into the new year. Why three weeks? Not to toss a bucket of ice water on anyone’s good intentions, but that’s the adherence duration of the average New Year’s resolution.

Do the snorts of derision out there in the ether indicate that some of you remain unfazed by the prospect of greatly heightened competition? “Oh, really,” those of you with your tender hearts set on hitting the SEND key at 12:01 a.m. on January 1 scoff, “what does it matter? I can see why it might take a bit longer for a querier to hear back then — good to know; thanks — but processing time for queries often runs into the weeks or months these days, anyway. Millie will get to my query when she gets to it, but at least I can push forward. It’s her job to ferret out the best queries for the best book, after all; since good books always find an agent, when she sees my query can’t possibly make a particle of difference.”

The Literary Equity Fairy’s fan club has come a-caroling again this year, I see. Contrary to popular belief, she does not always get to strike every well-written book with her magic wand, assuring that it will land on precisely the right desk at precisely the right time for its true quality to be fully appreciated. Due to the sheer volume of demands upon her energies, she often inexplicably falls down on the job, especially at querying time — and especially during those periods when Millicent, whose primary job is to reject the vast majority of queries that enter her office, encounters an unusually large influx of mail.

Oh, and Virginia? We need to have a talk about Santa Claus, too.

No, I don’t have the heart for that: although it’s my duty as your literarily-savvy friend and advisor to blow gently upon pretty querying and submission misconception bubbles until they burst of their own accord, I’m also here to support aspiring writers as you pursue your dreams. So between now and the end of the year, I’m going to do my level best to help those of you set on New Year’s resolution querying do so with as much information and practical insight as possible at your itchy fingertips.

To that end, as a present to my readers — especially those who might not have had time to sit down and compose a query until a holiday break — I am going to devote the next week to polishing off Queryfest. In order to render those last few posts as helpful as possible, I am once again going to throw open the floodgates to readers’ queries. For this weekend only, I shall be accepting queries as examples to use in next’s week’s review; I shall choose one at random for critique.

How might an eager New Year’s resolver volunteer for this, you ask? By following a few simple rules. If you would like me to consider treating your letter to my patented close scrutiny here at Author! Author!:

(1) Please send your query via e-mail as a Word attachment (no other formats, please) to anneminicontest@gmail(dot)com by Monday, December 26, 2011 at 10 a.m. in your time zone.

Oh, you thought I was going to irritate your kith and kin by tempting you away from the eggnog on Christmas Day? I have far too much respect for your mother.

(2) Include the words QUERYFEST SAMPLE in the subject line.

(3) At the top of the e-mail, please include a cheery greeting (hey, I work a long day, even at holiday time), a statement that you are granting me permission to reproduce your query on Author! Author! for discussion purposes, and whether you would prefer me to post your query for critique anonymously or under your real name. You may feel free to suggest a pseudonym for me to use, as long as it is G-rated.

(4) Speaking of G-rated, please remember that Author! Author! is deeply committed to keeping this site accessible for young readers and those whose primary Internet access is at a public library. No profanity in your query, period.

(5) Please format your query PRECISELY as you would submit it to an agent; it will make a better example that way. If I select your query as an example, I shall naturally change your contact information.

For the purposes of structure, please address your query to:

Ms. Hawkeye McAgentson
Picky and Pickier Literary Management
111111 First Street
Imaginary, NY 11111

(6) Submitted queries must not be longer than a single page, single-spaced, in 12-point Times New Roman or Courier. The page must have one-inch margins — and trust me, I will notice if they are smaller.

(7) One entry per writer, please.

(8) No entries will be accepted after December 26, 2011 at 10 a.m. in your time zone. Exemplars will be chosen at random from all submissions.

While we are waiting for real-world examples, let’s return to considering hypothetical good and not-so-good queries. On this particular not-so-silent night, I thought we would amuse ourselves with a couple of common faux pas as a segue into discussing the more serious difficulties of coming up with selling points for a book without an obvious preexisting target audience or credentials at least apparently relevant to the writing of a novel that is purely imaginative.

Yes, those are indeed knotty problems, now that you mention it. All the more reason to kick off with some fun.

As we discussed earlier in this series, both the credentials and target market paragraphs are optional in a query. That’s fortunate, because for most aspiring writers, they are the hardest parts to write. “But I’ve written a book,” hopeful queriers everywhere grumble, and with good reason. “Surely, reading it is the only way to ascertain whether I can write. Why should I have to come up with any more proof that I’m a writer than offering to send the agent of my dreams pages? Is that not, in fact, the point of the query?”

Good point, hopeful grumblers, but as I’ve noted early and often throughout Queryfest, the only way Millicent or her boss, the agent, can possibly find out what a beautifully-written, grippingly plotted, and/or fascinatingly argued piece of prose you’ve produced is if your query (or pitch) has convinced her to ask to read it. Rather than wasting your energy, however justifiably, upon resenting the tedious necessity of having to query at all, try to think of it as merely a means to an end.

Just because writing a query is no sane writer’s idea of a good time, however, is no reason to try to toss off a letter as quickly as possible. Like so many tasks required of the professional writer, querying is a learned skill. Which you have learned over the course of this series, right?

“Yeah, yeah, Anne,” those of you whose eyes lit up a few paragraphs ago at the prospect of some engagingly terrible examples of how to do it wrong. “When do we get to the promised fun?”

Stop drumming your fingers on the table, eager beavers; your teeth will have plenty to gnaw upon soon. As in any narrative, a proper set-up is imperative for a joke to work; nothing is less amusing than a joke that has to be explained after it is told.

Given how stiff the competition is at the querying stage — especially, I can’t resist adding, if one happens to send off that query immediately after New Year’s Day, Labor Day, Memorial Day, or, if one happens to favor querying by e-mail, during any three-day weekend — it’s not terribly surprising that some queriers go to some pretty extreme lengths to try to catch Millicent’s notoriously hard-to-impress eye. One of the classic ways that writers light in the professional credentials department compensate for not having much of a publishing background is by name-dropping. Specifically, by telling Millicent that So-and-So says that the book is X, therefore it is worth her while to read.

Basically, this strategy involves rubbing up against someone famous in the hope that the glamour will rub off. When done with restraint — and with a true claim; do be aware that it’s not unheard-of for Millicent to check — the result can make a query jump out of the pack. Take a gander:

famous name query

Another name-dropping method that tends to work even better — if, again, the claim made in the letter is true — is to garner a referral from one of the agent’s current clients. See how easily Dorothy is able to use such a referral to personalize the basic query she already had on:

referral query

As with every other type of personalization, though, the primary danger inherent to mention a recommendation in a query is that it is invariably disastrous if a writer inadvertently sends that recommendation to the wrong agency — and yes, Virginia, that happens all the time. Due to the ease and consequent popularity of copy-and-paste word processing technology, a tired Dorothy is very, very likely to send precisely the letter above to two different agents without realizing that she’s done it.

Why is the probability so high? Because, like so many queriers anxious to send out as many letters to as many agents as rapidly as possible, our Dorothy simply copies the contents of one e-mail into the body of another and presses SEND. Why, look: she’s done it again now.

missent referral query

Dorothy may never learn of her error, due to the ubiquity of stock rejections devoid of any explanation of why Millicent chose to pass — but a good screener undoubtedly will. The invariable response: “Next!”

Even if Millicent’s overworked (and usually underpaid as well) eyes do by some divine act of Providence happen to glide past the reference to some other agency’s client, this second query would have gotten rejected in Ms. Volumes’ office, anyway. Any guesses why?

That was sort of a trick question; you’d have to have looked at the two agency’s guidelines to figure out that the problem was the enclosed pages. While Ms. Books’ agency’s specify that queriers may include chapters and a synopsis in their query packets, Ms. Volumes’ agency’s submission guidelines quite clearly reads query only, please.

Hmm, if only there had been a way around this problem…oh, wait, there was: do your homework. Remember, not every agency wants to see the same thing in a query packet; assuming that they all do is an easy-to-spot sign of inexperience.

So is sending a letter clearly intended for one agent to another. That, too, is simple to avoid: read every syllable of everything you send to every query IN ITS ENTIRETY and OUT LOUD, every time. And if you can print a draft copy to read IN HARD COPY, so much the better.

Why, yes, adding both of those tasks to your querying process would render it more time-consuming, now that you mention it. But isn’t that vastly preferable to the horrifying alternative?

Since e-queriers are so much more likely to fall prey to the aforementioned horrifying alternative, I’m happy to pass along a strategy tip from inveterate commenter Dave:

Might I suggest that folks querying by e-mail write and perfect the query letter in Word or their favorite word processing program? They can print it out, read it aloud, and make sure it’s perfect. Then when it is time to send the query, merely copy and paste into the e-mail. At this point, before hitting SEND, it might also be a good idea to correct any formatting anomalies that may have occurred during the pasting operation.

I find this excellent: Dave’s strategy also permits greater ease in spell- and grammar-checking than most e-mail programs allow. (You were already aware that most Millicents are instructed to become wary at the first typo in a query and to stop reading after the second, right?) While it may not completely obviate the possibility of mixing up which personalization should be heading to which agency, merely adding another layer of review renders it less likely.

But let’s get back to name-dropping, shall we? As I mentioned in passing above, if you mention a famous person or someone the agent might conceivably know, it’s imperative that you not stretch the truth about what they might have said about you or your work. Not even a little.

Your mother was right, you know: honesty is the best policy. The more potentially impressive a kudo, the more likely Millicent is to wonder about its veracity — and the more likely her boss is to reach for the phone to double-check.

To those of you who just turned pale: serves you right. If the person you are quoting in your query would not be willing — nay, pleased — to hear that you are capitalizing upon her name to land an agent, you shouldn’t be doing it. It may seem like a harmless prank, but trust me on this one: if an agent asks your ostensible recommender why she sent you to him, and the answer is, “Wait — what makes you think I sent him to you?” your query is toast.

So is your reputation, if the Millicent who handles the query finds the quote outrageous enough to turn the attempt into an anecdote. Choose your quotations with care, and assume that the agency will follow up.

Speaking as someone whose name has been known to turn up in queries penned by writers of whom I have never heard (you know who you are, presumptuous readers: my agency doesn’t appreciate it, and neither do I), I have to say, those follow-up calls and e-mails are a trifle unnerving to receive. Like many authors, I meet literally hundreds of aspiring writers in any given year; although I keep records of whom I refer and where, there’s always the nagging fear that I might have forgotten someone.

Unethical queriers prey on that fear, relying upon poverty of memory and laziness of fact-checking to make their sleight-of-hand pay off. And that’s a pity, because this type of name-dropper makes it harder for people like me to refer aspiring writers whose work I honestly do believe my agent might enjoy.

You’re making everyone look bad, Dorothy. Clean up your act, or at least snatch a few hours’ sleep between Query #37 and Query #38.

Do be careful, too, about taking an established author’s comments out of context; if asked, the commenter may well become offended if those nice things she said about your writing were not about the book you’re querying. Not every bon mot that falls from the lips of the famous is fair game to co-opt for promotional purposes, after all.

When I was in graduate school, for instance, I took a seminar with the late Saul Bellow. At the end of the year, I was delighted to see that he had scrawled on the bottom of my term paper, “Your writing is very likable.”

Now, that awfully nice to see, of course; I don’t know about you, but when a Nobel laureate says something positive about my writing, I sit up and take notice. However, would I have been justified in saying Saul Bellow said my writing was very likeable in every query letter I sent out for the rest of my natural life?

Of course not. The man was talking about a 30-page seminar paper I had written on the novels of Italo Svevo, for heaven’s sake, not — and this would be the implication, if I had ever included his comment in a query letter — one of my novels. Even now that Professor Bellow has joined the choir celestial and could not possibly contest my taking his statement out of context, I would not dream of using it in a query or as a jacket blurb.

Oh, that second use hadn’t occurred to you as a possibility? Congratulations: you’re more ethical than a lot of writers. I can’t even count the number of times established authors have said within my hearing, “Wait — when did I say this? Did I even read this book?”

Even scrupulously ethical name-droppers can — and do — run into other kinds of trouble: all too often, they get carried away with the proper nouns, positively littering the page with them. They forget that the power of celebrity lies in its relative rarity: if a writer can legitimately cite one famous fan of his own work, that’s impressive, but if he lists several, even if they are all genuine fans, it’s going to come across as overkill at best and a complicated lie at worst.

Reluctant to believe that more isn’t better? Judge for yourself:

name dropping query

A bit over the top, is it not? One of those famous names might have grabbed Millicent, but so many in a row falls flat. Especially as a couple of those kudos come from unverifiable-because-dead endorsers. And if anyone at Millie’s agency happens to be a personal friend of anyone in that cavalcade of stars — not at all beyond belief; the literary world is smaller than most people think — you can bet that that person will take great pleasure in dropping them an e-mail to ask, “So how do you know this Eugene Aristocratic? He didn’t mention why you thought he might be a good fit for our agency, and I was curious.”

And what do you think happens if the late William F. Buckley — or, indeed, anyone Eugene chose to cite in this all-star line-up — says something like, “Eugene who?”

That’s right: “NEXT!”

On the bright side, although this is a notorious agents’ pet peeve, perjured name-droppers generally receive precisely the same form-letter rejection as everybody else; while professional readers will regale one another with tales of outrageous imposition, it’s relatively rare that the actually perpetrators will be on the receiving end of a well-deserved tongue-lasting. So the wonder is not the fact that people like that never learn, but that after all this time, Millicents across New York have not banded together to come up with a checklist of the most egregious insults to their intelligence commonly found in letters. Imagine how helpful it would be to the clueless if a Millicent could simply grab a list from a photocopied stack, circle doubtful references, and tuck it into the SASE along with the form-letter rejection?

Another pet peeve that would well deserve circling: who?. This feedback would be a boon to name-droppers who reference people of whom Millicent has never heard. Like, say, the writer of this sterling missive:

who the heck query

“Who the heck is Fortunatus L. Offenbach?” Millicent mutters, reaching for a form letter. “Why should I care about his opinion on anything? While I’m speculating aloud, isn’t this book description rather similar to the one I read just a few minutes ago — and wait, isn’t the second name here the same as the writer on the other query? Who stole whose book idea, I wonder?”

Oh, yes, our Millie’s memory for text is that good; professional readers can sometimes remember individual phrases for years on end. Even if any particular screener’s brain isn’t that retentive, you never can tell whose query she will read just before or just after yours, Eugene.

Connections to the glamorous (or, in Perry’s case, the not-so-glamorous) are not the only query statements that occasionally strike Millicent as far-fetched. As inquisitive and incisive reader Adam points out,

Isn’t there a danger of stretching too much about connections of importance (i.e. penchant for linguistics resulting in witty character names, thesis about Jane Austen gives specialization of domestic inertia and idle chatter, etc)? Might this kind of tack be harder with genre fiction (more difficult, not impossible), or only mean said query-candy-makers need to be more creative/selective?

I don’t see any special reason that coming up with Eye-Catching Query Letter Candy should be harder for genre fiction than any other variety, Adam. It’s just that in general, fiction writers tend to experience more difficulty in figuring out how to query their work. Since nonfiction writers have to write book proposals, they are less inclined than novelists to try to turn the entire query into a plot summary for the book.

Then, too, the subject matter of fiction is frequently less conducive to the kind of easily-quantified statement that fits nicely into a target audience paragraph. However, while a statement like one out of eight book-buyers in the U.S. suffers from dyslexia is quite a bit easier to work into a query for a dyslexic’s memoir than a science fiction novel where one of the 18-member space crew happens to be dyslexic, it’s actually not a bad statistic to include with either.

Hey, readers like characters that reflect the realities of their own lives; witness the huge popularity of Percy Jackson in THE LIGHTNING THIEF. It’s easier to identify with a character with whom the reader shares traits, likes, dislikes, and/or problems.

Which leads me, not entirely coincidentally, to a tip for coming up with convincing selling-points for your novel: rather than just thinking in terms of what might make you, the writer, sound more professional or literary-minded to Millicent, try brainstorming about what aspects of the book might make it appealing to the reader.

For instance, having written one’s thesis on Jane Austen wouldn’t actually be much of a selling point unless you happened to have written an Austen-themed book, right? So that wouldn’t be the strongest thing to mention in a credentials paragraph in a science fiction query. (And even if you did want to mention your master’s degree, it would make more sense coming in the platform paragraph than lolling about amongst the book’s selling points.) But if a major character is a passionate bocce player, it might well help pitch your book to find out just how many bocce players there are in this country — I can tell you now that unless Millicent comes from a family of bocce enthusiasts, her guesstimate will be low — and whether they ever have authors come to speak between matches.

Try to stick to selling points that might actually influence a book buyer’s decision-making process (hey, bocce players’ loved ones have to get them something for Christmas, right? Why not a bocce-themed novel?), rather than something that contributed to the writing process. All too often, queriers will waste valuable page space with statements like this:

I decided to write about competitive bocce after many years of deliberation — many of these characters are based on real people, and believe me, the last thing you want is to annoy someone gifted with that much accuracy in hoisting projectiles.

That might well be true, but why would anyone but the writer himself and the soon-to-be-outraged bocce players care that the querier had reservations about producing this book? More to the point, how is this information relevant to Millicent’s decision about whether to ask for pages? How would it be relevant to a reader’s decision about whether to pick the book off a shelf?

In fact, it isn’t, in either case, however important it may be personally to the writer. To return to Adam’s example, why would a reader care how the writer came up with the names before she read the book? That’s the kind of information that belongs in a post-publication interview, not a query.

Besides, it’s always dicey to review one’s own writing in a query; Millicent wants to be shown that you can write, not told. So referring to one’s own name choices as witty probably is not the best strategy for convincing her that you are indeed possessed of wit. Making the query itself sparkle with wit is a much better bet.

Remember, though, that both the target audience and platform paragraphs are optional. While being able to argue that your book has an easily-identified target audience and/or that you have the perfect background to have written your novel are very helpful to include, don’t force it. If a selling point or credential feels like a stretch to you, it probably will to Millicent as well.

So what’s an honest, ethical writer to do if she genuinely can’t come up with any selling points and has no relevant background to include in her platform paragraph? Omit ‘em.

There’s no law that says a query must be a full page long, you know. Just say as much as you need to say to convince Millicent you’ve written an interesting book in a category her boss represents — and hope for the best.

All that being said, there’s another reason Millie might have rejected Eugene’s name-dropping query — did you catch it? Because the letter’s larger sins might have distracted you, here it is again for your perusing pleasure.

name dropping query

Did you catch the typos, especially in that last paragraph? Millicent would have. So would Eugene, had he — feel free to chant it along with me, campers — taken the time to read his query IN HARD COPY, IN ITS ENTIRETY, and OUT LOUD. And because he didn’t, do you think Millicent — who might herself be a graduate of an Ivy League school, or an intern still attending one, or the sibling of one or the other — is more or less likely to respond positively to Eugene’s smarter-than-thou tone?

Uh-huh. Had Eugene been anywhere near as smart and witty as he thought he was, he would have let his writing demonstrate those admirable traits all on its own. Wit, like talent, is better shown than told.

Words to live by, I think. Keep looking on the bright side, everyone — and keep up the good work!

Queryfest, part XV: selecting the elements that will grab Millicent’s attention, or was this honestly the most exciting news story of the day?

Since I’ve gone down to posting only once or twice per week — a rate I hope to be ramping up again, perhaps as soon as tomorrow — I’ve noticed something interesting, campers: reality seems to have slowed its rate of tumbling all over itself to provide me with practical or symbolic examples of whatever I plan to discuss next. The last time I delved into the fine art of querying, the world around me seemed to burst into anecdotes every time I looked up from the computer.

I’m glad to report that since Thanksgiving, the Muses have gotten off their collective tuffet and hopped back on the illustrative story bandwagon. This weekend, they provided me with a lulu — and, perhaps to make amends for their lack of productivity throughout the autumn, they seem to have gone out of their way to provide parallels to not just one, but several widely misunderstood aspects of querying. So sit back, relax, and let the girls do their stuff with today’s tale.

One of the more charming (or more trying, depending upon how one chooses to look at it) aspects of having grown up in a small town lies in the ongoing interconnectedness one feels with the playmates of one’s early years. Where the friend options are few, pickiness is a luxury. Even if you happened to loathe a particular nursery school classmate with abandon, chances are that by the time the two of you graduate from high school, you will probably have enjoyed at least a couple of moderately pleasurable collective moments along the way. Or at least having shared the often-underestimated bond of having loathed the same person in junior high and having had the town’s elders shake their heads over your respective coiffure choices in high school.

Oh, you try to find more scintillating entertainment in the middle of a Zinfandel vineyard. Bucolic paradises are frequently very dull.

So although I left that delightful small town at a pace that can only be described as a dead run when I was seventeen, when my kindergarten classmate Kevin left a voice mail message last week, saying he had something important to tell me, I called him back with alacrity. We had spoken perhaps five times since we graduated from high school, but hey, we’d learned to play the xylophone together as tots: the least I could do was let him tell me something I had already heard from my mother (who had gotten the skinny via the garrulous grocery check-out clerk who had happened to scan Kevin’s mom’s Froot Loops earlier in the week), that he had proposed to a Lady From Elsewhere and was planning to move her back home.

That he chose to break the news in two short sentences should have warned me what was to come: even in kindergarten, Kev had embraced John Wayne-like levels of taciturnity; in situations both mundane and life-shifting, he has always eschewed wordiness. Nouns and verbs seldom occupied the same breath with him. Now, his sentences were not complete enough to contain his beloved’s name. By five minutes into our conversation, he was answering my polite questions about the LFE and their wedding plans with monosyllables — and seeming to enjoy it immensely.

I, on the other hand, felt as though I were cross-examining a hostile witness, the kind Perry Mason would have decided must be the murderer. “Well, I’m happy for you, Kevin,” I said, hoping to draw the teeth-pulling to a graceful close. “Do give my best to your mother — and, of course, to your lovely fiancée.”

The mention of the LFE seemed to galvanize him into action. “You should talk to her!” he cried, ignoring his beloved’s perfectly audible cries of, “Who, me?”

I’m not particularly given to heart-to-hearts with complete strangers, but sure that if not my mother, then at least the checkout clerk would be dying to hear some details about the LFE, I revved up my interview skills anew. After a startlingly brief set of exchanges, I was perfectly convinced that the LFE and Kevin were made for each other: she must make him feel like a positive chatterbox. Where he might go out on a limb with a yes or no, the lady favored non-committal humming.

I’ve conducted more productive interviews with mollusks. Actually, I’m fairly confident that your garden-variety mollusk bride-to-be might have coughed up a more substantive response to, “Tell me about your engagement ring,” than a terrified blurt of, “Um, it’s gold?” followed by thirty seconds of anxious silence.

Compared to her answers to most of my questions, that was a philosophical treatise. I might be going out on an interpretive limb here, but I suspect that the LFE is exceedingly shy.

If she was frightened to talk to me, however, she was petrified that I might get off the phone before Kevin returned. Or so I surmise, from the fact that my repeated, “Well, I really should let you get back to your evening together,” did not elicit anything that might remotely be interpreted as an invitation to hang up the phone, unless in the Far Land of Elsewhere, whimpering “No, don’t go!” is the standard way to say good-bye. I began timing the silences after her brief answers, just to have something to do.

Shortly after we’d broken the minute-and-a-half barrier, I heard something unexpected in the background: Kevin’s voice, talking to what sounded like a small child. By dint of a torturous game of 20 Questions, I managed to get the LFE to admit that she had a six-year-old (who, like her mother, was apparently devoid of a name), that she was in the room, and that Kev was playing with her. A full five minutes of motherly silence followed, punctuated only by my commentary on what I guessed the child to be saying and doing.

Having quite a bit of time on my hands, I found myself wondering if perhaps Kevin and the LFE were operating under a completely different understanding of the purpose of an interstate phone call than I had encountered before. Many of the requisite elements of a normal telephone exchange were here — two persons on the same phone line at the same time, an ostensibly exciting development to discuss, time in which to do it — but by no stretch of the imagination was this a normal telephone exchange. Was the point here to share time together, even if there was no conversation? Was having me listen to him chatter with the child Kevin’s way of letting me know that he was enjoying his new family, or did was he in another room, happy in the belief that his sweetie and I were enjoying a half an hour of uninterrupted girl talk?

Or — and this seemed increasingly likely as the seconds ticked by — had he simply forgotten that I was on the phone, and she was too meek to remind him?

Eventually, I did what any self-respecting small-town refugee would have done: I positively forced the LFE to listen to my thanking her for having made Kevin happy (“Mmmph,” she replied), wished her luck with the wedding-planning process — and faked an emergency to excuse getting off the phone. I have no idea whether she actually believed a curtain rod had fallen onto my cat, but at least she said good-bye and hung up.

And my readers heave a huge sigh of relief. “That was odd, Anne,” many of you point out, “but am I missing something here? Didn’t you at least hint that this event put you at least vaguely in mind of something having to do with querying?”

Why, yes, it did. From Millicent the agency screener’s perspective, queries that include some or even all of the required elements but seem to adhere to a different logic than she recognizes are not all that rare. Don’t believe me? Take a gander at the kind of e-mail that appears in her agency’s inbox on a regular basis.

Dear Ms. Agentson,

Communication, Garbled tells the story of Ambrosia, a woman trapped between conflicting forces beyond her control. Try as she might, she can’t see a way out, until Greg opens a door for her that she thought had been closed long ago.

Please give me a chance. I have worked very hard on this, and I really, really want to get it published.

Sincerely,

Struggling B. Storyteller

This artless little missive raises more questions than it answers, doesn’t it? “What on earth is this book about?” Millicent cries, rending her garments. “What forces? Why are they beyond her control, and what are the consequences? Who the heck is Greg, and what makes Struggling think a cliché like reopening a closed door conveys any specific meaning? Is Communication, Garbled the title, or is it a review of this letter? Perhaps most perplexingly, why does this writer believe it’s my job to figure out what his? her? book is about, rather than the writer’s job to convey the premise of the story lucidly?”

Why, indeed, Millie: you’re quite right that this vague e-mail does not give you enough information to figure out whether your boss, the agent of Struggling’s dreams, might conceivably want to represent this manuscript. It doesn’t mention the book category, the intended audience, the premise — and because this description could be applied equally well to thousands of wildly different plots, a screener would have absolutely no way of guessing productively on any of these essential points. If Struggling had opened with some indication of why s/he had picked this particular agency (like, say, Since you so ably represented Competent Author’s debut novel, UNCLEAR EXCHANGES, I hope you will be interested in my women’s fiction project…), Millicent might have been able to make an educated guess, but since she has hundreds of queries to screen before lunch, why would she waste time speculating?

Especially for a query that doesn’t even say whether the book it is pushing is fiction or nonfiction. Heck, if it hadn’t landed in the agency’s inbox along with 1500 similar missives, Millie might not even have been able to guess it is a query intended to solicit representation.

In short, it contains some of the elements of a standard query letter, but does not bring them together in a manner comprehensible to a reader who knows nothing about the book in question. From Millicent’s perspective, Struggling has missed the point of this mode of communication.

From the writer’s side of the SEND button, though, it’s fairly clear what happened here, though, isn’t it? Struggling knows what her book is about: concerned with the brevity requirements of a query, she’s generalizing. Millicent’s boss represents books like the one she’s written, so wouldn’t anyone at the agency be able to fill in the blanks about where this book would sit in a bookstore, who the target audience is, and why Struggling approached this agent in the first place?

The short answer is that it’s not Millicent’s job to read the querier’s mind, but the querier’s job to present her work clearly. The long answer is…wait five minutes in silence, then read the first sentence of this paragraph again.

On the outside chance that I’m being too subtle here: Struggling might well have written a stellar book, but her misinterpretation of the requirements of the query letter render the quality of the manuscript a moot point at the querying stage. Most of the time, this kind of query is the result of a writer’s having based the query not upon research about what the agent in question is seeking, or even what a generic query might contain, but rather a vague guess about what a query letter is.

Such guesses mystify the pros, frankly. They believe, and with some reason, that there are enough blogs like this, reputable books aimed at aspiring writers, and writers’ conferences out there that any writer serious about landing an agent should be able to learn the basic elements of a query quite easily. Even if that were not the case — but it is — many agencies go out of their way to list those elements for potential queriers, posting guidelines on their websites. That being the case (their reasoning continues), a writer with sufficient talent to compose a good book should be able to string those elements together in a graceful and coherent style.

So when a screener is confronted with a query that appears to have been written without either a basic understanding of what the requisite parts of a good query letter are or how those parts might be fitted together into a convincing argument to request the manuscript, she generally feels more than justified in rejecting it regardless of the inherent interest of the story. A query like Struggling’s, then, might be legitimately be regarded as self-rejecting: it differs enough from what Millicent has been trained to regard as the minimum standard for a successful query letter that it is instantly recognizable as a non-starter.

Were those shrieks of rage I just heard echoing around the ether, or has my house been invaded by harpies? “Talk about misconceptions!” those of you who have been wading through the mountains of querying advice out there wail. “Clearly, these people haven’t taken a look at the welter of information out there on the subject. I’m perfectly willing to follow directions, but there are literally thousands of sources of advice out there, and half of them contradict one another!”

Of course, they haven’t taken a look at what’s out there — why should they? Millicent already knows what information a query letter should contain. But Struggling and writers like her tend not to be those who have, like you wailers, conscientiously worked their way through a number of different credible sources on how to write a query. No, Struggling almost certainly based her effort upon quite limited research, assuming — wrongly — that she understood what an agent might be expecting to see even though she had never written a query letter before.

That so many queriers don’t recognize that a query must contain certain industry-specified elements, including the imperative to include enough information about the book that Millicent doesn’t have to guess why it might appeal to her boss, is almost as frustrating to those who screen queries for a living as for those who write them and get rejected. To the pros, a query is an application to have an agent or editor take a writer’s work seriously — and part of the case to be taken seriously includes the writer’s demonstrating that she has invested the time in learning how the querying and submission process works.

Frustrating, from the writer’s point of view? Certainly — but remember, aspiring writers tend to be the ones who expect a book to be picked up right away, not agents or editors. People in the industry are well aware that it often takes a good writer years to learn the ropes, but from their perspective, that’s not necessarily a bad thing. The overwhelming majority of queriers begin the agent-seeking process before their manuscripts are ready for professional scrutiny, increasing the chances of rejection; to an experienced screener, Struggling’s query above practically cries out, “I typed THE END two weeks ago, so I have not yet had time to revise and polish this manuscript!”

Will that be a valid conclusion in every case? No, of course not, but a best-guess query and a first draft go hand-in-hand often enough that you really can’t blame Millicent for making the correlation. Or for rejecting the query in the hope that Struggling will be prompted to do the requisite homework to write a better letter next time. And if that professionalization process sucks up enough time that Struggling has a chance to do a little revision on her novel, isn’t that actually in her book’s best interest in the long run?

Yes, yes, I know: it doesn’t feel that way when you open a form-letter rejection. But honestly, doesn’t it make you feel just the tiniest bit better to know that form letter was not necessarily saying Give up — this book doesn’t have a chance but possibly, You haven’t given me enough information to assess this project, because you’re not speaking about your book in professional language, but I hope that you will do better next time?

Don’t like that moral? Okay, try this one on for size: it’s very much in your interest to do your homework not only on what elements should be in a query in general, but what, if any, advice any particular agent or agency you are planning to approach has put out there for potential clients. Trust me, if Ms. Agentson took the time to create a page on her agency’s website to explain what she wants to see in a query, she will expect Struggling to be familiar with it before writing the query letter.

If, after scouring agents’ guides and agency websites, you’re still not sure what the protocol is for querying your type of book, I also have a bit of advice for you. It’s short and sweet: find a credible source and ask.

What, you thought successful authors were born knowing this stuff? Would I have had material to blog for more than six years if that were the case?

To encourage the asking of trenchant questions, I shall devote the rest of tonight’s post to an exceptionally sensible question brought up a couple of years back by intelligent and thoughtful reader AM. In the course of a spirited discussion of Point-of-View Nazis and their narrative-limiting ways, AM suggested:

Now what we need is your take on writing a query letter for a multiple POV novel. Or maybe I just need to find an attractive combination of money and chocolate bribe to get your input on mine. Hmm.

There, now — that wasn’t so hard, was it? If I can wade my way through this roomful of bundled dollar bills and baskets of truffles, I’ll get right onto AM’s perfectly reasonable request.

Just kidding. I don’t like chocolate all that much.

And while we’re on the subject of blandishment: no matter how much you want to grab Millicent’s attention, never, ever, EVER include a bribe of any sort in a query or submission packet. It will not garner positive attention for your book project; in fact, it is virtually always an instant-rejection offense.

Yes, even if it’s merely a photograph or two of the gorgeous scenery you have written about in your travel memoir or that business card you had made up for your last foray to a writers’ conference. Agencies have to be extremely defensive about this one: due to how fast rumors about the latest querying trick spread around the Internet, if even a single Millicent accepted a single box of fudge from an aspiring cookbook writer, half the agencies in the country would find themselves up to the top of their cubicles in bribery-aimed cookies, helium balloons, and fruit baskets. Not to mention something most agents have a horror story about already, videotapes of aspiring authors giving speeches about their books.

So what is the best plan for stuffing that query packet to get your work noticed positively? At the risk of repeating myself, checking the website and/or agency guide listing for each and every agent you plan to query, making sure that you are sending precisely what they expect queriers to send — no more, no less — topping it with a professional, well-crafted query letter, and mailing it off with a SASE. Or going through exactly those steps for an e-mailed query.

Given that most agencies with websites are pretty explicit about what they do and don’t want aspiring writers to send them, you would expect that query packets that conform to their various standards — because, lest we forget, every agency is looking for something slightly different — it’s astonishing just how often the Strugglings of this world send, well, something else. Every Millicent I have ever asked about it (and believe me, I ask as many as I can) complains about how often her agency receives query packets with extras.

Or — sacre bleu! — with elements missing. Which, in case any of you had been wondering, is almost universally an instant-rejection offense.

Why? Well, the only message such query packets are actually sending to the Millicents who open them is hey, look: here’s a writer who can’t follow straightforward directions! Or possibly, depending upon the clarity of the agency’s guidelines, wow, here’s a writer who doesn’t read very well. (More common than any of us would like to think, alas.) Or, the most likely of all, oh, no, here’s another writer who didn’t bother to do his homework; we went to all the trouble of telling potential queriers what we wanted, yet this guy just assumed that every agency was identical.

All sentiments our Millie is prone to sum up with terse elegance as: “Next!”

So what, out of all of the possibilities a writer’s active imagination could conceive and all of the suggestions for querying techniques flying around out there in the ether, is the bare minimum that MUST be in a query? Glad you asked:

1. The book’s title

2. The book’s category, expressed in existing category terms

3. A brief statement about why the writer is approaching this particular agent

4. A descriptive paragraph or two, giving a compelling foretaste of the premise, plot, and/or argument of the book.

5. An EXTREMELY brief closing paragraph thanking the agent for considering the project.

6. A SASE, if querying by mail.

Is it clearer now why Millicent would not even have considered asking for Struggling’s manuscript? Our writer friend’s query included only (1), a vague stab at (4), and, if we’re generous, (5). That’s simply not enough information for Millie to be able to make an informed decision about asking for pages.

All of those elements are required, but that doesn’t mean you can’t include a bit more persuasion. Two other highly advisable, but not strictly speaking required, elements include:

7. A BRIEF marketing paragraph explaining for whom you have written this book and why this book might appeal to that demographic in a way that no other book currently on the market does. (Optional for fiction, but I would strongly recommend either including it or replacing it with #8.)

8. A platform paragraph giving your writing credentials and/or expertise that renders you the ideal person to have written this book. (Also optional for fiction, and can be replaced with #7; it’s niftier, however, if you can manage to include both, even for novels.)

Is everyone comfortable wrangling all of those elements? Now is the time to speak up, if not.

Now that we have the notes, let’s talk about making some music. When all of these elements are pulled together into a smoothly-worded piece of correspondence, it reads something like the following. (If you are having trouble reading the individual words, try holding down the COMMAND key and pressing + to enlarge the image.)

mars query

Now that we’re thinking in terms of constituent parts vs. whole, we can see that what AM is asking about is not how to construct the entire query letter — she couldn’t be, since elements 1, 2, and 5-7 are not concerned with plot or narrative, right? #3 could be relevant here, but only if the agent had a track record of representing multiple-narrator books. (In that case, Since you so ably represented STORY IN FIFTEEN VOICES, I hope you will be interested in my multiple-narrator novel… would be perfectly acceptable.)

You look so cute with your eyes bugged out like a cartoon character’s. “What do you mean, Anne?” flabbergasted would-be queriers everywhere exclaim. “How is it possible that something as important as the narrative structure of the book could affect only a single paragraph of the query? Isn’t the voice choice the single most important thing to know about a multiple-narrator story — or a first-person narrative, for that matter? Or, if it’s not the most important, isn’t it at least the most interesting?”

From a professional point of view, the answer to those last two questions is very short: no. And the answer to the second, the one about why the narrative choice shouldn’t spill over to the rest of the query, is also pretty brief: because how a writer has chosen to tell the story in the book is not a required element in the query.

Oh, scrape your jaw off the floor. You don’t see it on the list above, do you?

Unless an agency’s guidelines specifically ask for information about narrative voice, leave it out, or as we’ve already discussed, you’ll run the risk of producing a query that reads more like a book report than, well, a query. Remember, the query is not expected to provide analysis or review of the manuscript it is pushing: it’s supposed to tell Millicent the premise.

Let’s face it: telling her how many protagonists there are, or whether the narrative talks about their experiences in the first or third person, actually doesn’t give her much of an indication of what the book is about, right? So is it really the best use of scant querying space?

In case you’re waffling on that last question, here’s a peek at what the result might be if a writer’s answer were yes.

book report-style query

Quick: what is this book about? What is the event that all of these narrators observed, and what about it is compelling enough to hold the reader’s interest through 187 changes of perspective?

Beats me. So how can it be an effective query letter? Especially when — and give yourself some extra Brownie points if you caught this — Expansive made the classic Millicent-baiting mistake of referring to his work by the redundant phrase literary fiction novel. (All novels are fiction, right?) Besides, everyone knows that ol’ Pointy is a woman, and thus should be addressed as Ms. McGettoitson.

Equally damning, all of that analysis of structures and themes is going to read like a book report to Millicent. (That’s even the industry’s term for this kind of writing in a query, pitch, or synopsis: high school book report.) In a query, you’ve got one or at most two paragraphs to convince an agent that this is a story she should read. Talking about a novel’s structure is almost never the best means of doing that.

So how would I advise Expansive to go about revising this query? Well, for starters, I would encourage him not to name so many characters in his descriptive paragraph. Not sure why? Okay, here’s pop quiz: without looking, how many can you name?

That’s the maximum he should keep. He could also make the descriptive paragraph more compelling by concentrating on the overall story of the novel, rather than enumerating as many perspectives as he can in that short a space.

Those are the big fixes. While he was at it, I would urge him to make that first paragraph a touch less off-puttingly pretentious in its phrasing. I would also advise him to throw out the second paragraph altogether.

And every multiple-perspective lover’s hand shoots into the air. “But Anne, the first thing almost any aspiring writer will say if asked to describe his multiple-perspective novel, or even first-person narrative, is something like, ‘Well, there are eight points of view.’ Are you seriously suggesting that he should suppress that information in his query?”

In a word, yes. Few professional readers would consider the narrative voice choice the most important thing to know about a book, after all.

Why? Well, think about it: how could voice choice alone possibly help Millicent decide whether a book’s plot might interest her boss? As anyone who has ever read fiction manuscripts for a living would be only too glad to tell you, there are excellent multiple-perspective novels; there are lousy ones, and there are a million different gradations in between.

Ditto with every other perspective choice. At query time, it’s just not a significant issue. It’s not as though agents are very much given to strolling into the office first thing in the morning, yawning, and saying wistfully, “You know what I’d really like to read today? A first-person narrative. Yep, that would really hit the spot. Got any of those on hand, Millie?”

Not going to happen. If the narrative choice works on the page, great, but the only way Millicent can possibly tell if it does is to — wait for it — read the manuscript. Which, by definition, she’s not going to be doing at the querying stage.

So why not let your exciting perspective choices be a pleasant surprise at submission time? Concentrate instead in the query on getting her to ask to see the manuscript.

Which leads us right back to AM’s query-editing problem, doesn’t it? She’s in luck: the only part of a query letter that could possibly require a multiple-protagonist novel to be handled differently from a single-protagonist one would be that pesky descriptive paragraph where the aspiring writer attempts to give some indication of what the book is about.

#4 on our must-include list, in other words.

There’s a reason that lovers of multiple-protagonist stories find constructing the descriptive paragraph frustrating, and a darned good one. Let’s face it: that’s not a lot of space to talk about a perfectly straightforward boy-meets-girl story, let alone one following five protagonists, seventeen subplots, and fourteen generations of bunnies on an epic trek across four continents.

So I’ve got a radical suggestion: don’t try.

I’m quite serious about this. Instead of attempting to force a super-complicated plot into the space of a scant paragraph, just show enough of the premise to intrigue Millicent into asking to see the manuscript. Which is, after all, the actual goal of any query, right?

Right? Hello? Please don’t tell me that we’re heading into another minute and a half of silence.

To be fair, if you didn’t respond immediately in the affirmative, you’re not alone. Many writers new to the game assume, wrongly, that if only their query is good enough, an agent is going to say yes on the spot to representing the book. Since that literally never happens — no agent in his right mind would agree to represent a manuscript or book proposal she hasn’t read, unless it was written by someone who is already a celebrity in another field of endeavor and thus could reasonably be expected to attract book-buyers by name recognition alone — the assumption that it should renders the hard process of coming up with that descriptive paragraph even harder. The sooner an aspiring writer can jettison it, the better.

Is that dangerous notion out of your system? Excellent. Embrace this far more workable principle instead: the point of the descriptive paragraph in the pitch is NOT to distill the essence of the book; it is to convince the agent or editor to ask to READ it. Thus, your job is not to summarize the plot, but to present it in a fascinating manner.

Again, this is a tall order, even for a novel focusing on a single protagonist. Within the space of a paragraph, it’s genuinely difficult to make someone sound like an interesting character in an interesting situation. Generally speaking, your best bet is to focus on what’s most unusual about the protagonist and/or the situation.

Don’t believe me? Okay, if you read as many queries as Millicent, which would intrigue you more:

an accountant confronted with an ethical dilemma , or

a goose-loving accountant forced to decide between betraying his parfait-scarfing boss and being kidnapped by a mob of crazed azalea gardeners?

One’s generic; one’s fresh. As a fringe benefit, the second one is far, far less likely to make Millicent roll her bloodshot eyes and mutter, “Oh, God, not another accountant-in-a-dilemma story. Just once, I’d like to see one of ‘em do the wrong thing.”

Okay, so that’s a pretty jaded response. Also, the second presentation’s details are a little weird. But it caught your attention, didn’t it?

Those of you writing about multiple protagonists are scratching your pretty little heads right about now, aren’t you? “But Anne,” these sterling souls inquire politely, because they know that’s the best way to get me to answer. “That sounds like great advice, but how does that apply to my novel? All seven of my protagonists are interesting people in interesting situations, but there just isn’t room in a 1-page query letter to introduce them all that way. Help!”

Superlative question, head-scratchers. In theory, a good multiple-protagonist novel is the story of LOTS of interesting people in LOTS of interesting situations.

That can make for a great read, but it definitely presents a space-usage problem in a query letter. Take a gander at what the descriptive paragraph of John Steinbeck’s East of Eden would look like if Uncle John were (a) querying it today, (b) not already famous by the time he wrote it, and (c) he didn’t already know that the manuscript’s first 10 pages being almost exclusively concerned with the soil conditions of the Salinas Valley would probably lose Millicent pretty quickly.

Adam Trask and his brother Charles have a problem — and not just that their father has built a career on lying about his experiences in the Civil War.

Allow me to pause there for a moment: the story’s grabbed you already, hasn’t he? See what I mean about the hook value of unusual details?

But let’s assume for the purposes of argument that Millicent hasn’t already e-mailed Uncle John and asked to see the manuscript without reading the rest of the letter. (Hey, she’s busy; she already knows she wants to read the manuscript.) See how quickly the energy fades as the description piles on more and more protagonists:

Adam Trask and his brother Charles have a problem — and not just that their father has built a career on lying about his experiences in the Civil War. For reasons Adam is powerless to explain, insensate rage overcomes Charles anytime their overbearing father shows so much as a flicker of preference for his brother. Sent off to the Indian Wars against his will, Adam loathes killing the innocent; Charles, deserted at home, farms and longs for his brother’s return. Meanwhile, wee sociopath Cathy Ames blithely leads young men to their doom in her home town. After a young teacher kills himself for her sake, her parents attempt to curb her — such a pity that they underestimate Cathy’s familiarity with kerosene. Out in California, Samuel, a family patriarch who bears a suspicious resemblance to the author, proves himself incapable of making money, but is nevertheless the most respected advice-giver in the whole Salinas Valley. Samuel is the first to notice that Lee, Adam and Cathy’s hired hand, loses his pidgin accent as soon as anyone speaks to him intelligently. After Cathy unwillingly gives birth to twins Cal and Aron, she flees to Faye’s house of ill repute. Trusting Faye comes to love Cathy — now calling herself Kate — like a daughter, unaware of how the young woman has historically treated her relatives. The Sheriff of Monterey County worries about Kate and Adam, but can do little as she builds her business. As the Trask boys grow, secure in Lee’s love and Adam’s depressed indifference, three of Samuel’s children have their own individual adventures. Abra, a beautiful young girl visiting the Trasks with her parents, is charmed by eleven-year-old Aron’s comeliness, but repelled by Cal’s rudeness.

That’s not the plot, mind you — that’s just a basic list of the small army of protagonists and their initial conflicts. Had the movie buffs out there noticed that I haven’t yet gotten to the part where the James Dean film version of the book began. That started two-thirds of the way into the book, to make the story fit within the film’s running time, completely excising Lee and transforming Abra into a love-crazed simp.

That’s a shame, because it honestly is a marvelous book — one that any serious novelist interested in handling multiple protagonists might want to read, incidentally, and pronto. Steinbeck was incredibly skilled at weaving perspectives together into a solid, real-feeling world.

Clearly, though, no matter how wonderful the novel might be, focusing upon all of the protagonists isn’t going to work in the query letter. What other alternatives would Uncle John have?

What many writers would choose to do in his place would be simply to select one protagonist and present that character as if he were the only protagonist. This can work wonders, in terms of simplifying the story for querying purposes. Take a gander:

Adam Trask has a problem — and not just that his father has built a career on lying about his experiences in the Civil War. For reasons Adam is powerless to explain, his brother Charles is overcome with insensate rage anytime their overbearing father shows so much as a flicker of preference between them. When a mysterious battered beauty arrives bleeding on their doorstep, Adam abruptly decides to pursue his dream: move across the country with a woman he barely knows to create his own garden of Eden in the most beautiful place he has ever seen. But is his lovely new wife a craftier version of Charles, only too eager to wreck his hard-won paradise?

Gets right to the point, doesn’t it? Here, Adam’s an interesting character from an interesting family, faced with interesting conflicts.

As a bonus, the description even tells Millie how Adam intends to overcome those conflicts and move toward what he wants. (And did you like how I worked in the word dream? Millicent loves seeing that word in a descriptive paragraph. Other perennial faves: passion, desire, longing, want, love, happiness.)

It does not, however, give a particularly complete sense of the book, does it? Partially, that’s a function of focusing on the premise. As is often the case, restricting the description to merely the set-up means that the query letter virtually ignores two-thirds of the book. (And not the two-thirds ignored by the movie version.)

That’s not a bad strategy for a query, by the way. Borrow a page from Scheherazade’s book: don’t tell too much of the story up front; be detailed, but leave Millicent curious to hear more.

Is concentrating upon only one of several protagonists the only way to produce a query for a complex multi-protagonist novel? Not by a long shot. Here’s an even better suggestion: introduce the story of the book in the descriptive paragraph, not the stories of the various characters.

Why, that’s the advice I gave Expansive, wasn’t it? Allow me to tailor it to this case.

For a novel with multiple protagonists to draw the reader along from storyline to storyline, it must necessarily have an underlying unitary narrative, right? (Unless the chapters and sections are a collection of unrelated short stories — which would make it a short story collection, not a novel, and it should be queried as such.) Even if it is told from the point of views of many, many people, there is pretty much always some point of commonality.

That area of commonality should be the focus of your descriptive paragraph, not how many characters’ perspectives it takes to tell it. Strip the story to its basic elements, and describe that.

Those of you juggling many protagonists just sighed deeply, didn’t you? “But Anne,” lovers of group dynamics everywhere protest, “why should I limit myself to the simplest storyline? Doesn’t that misrepresent my book?”

Not more than most omissions geared toward brevity — you would not, for instance, take up valuable query space with telling an agent that your book was written in the past tense, would you? Or in third person?
The point of the query is not to talk about the novel, as you would if you were reviewing it or analyzing it for a class; you’re there to interest Millie in the story.

So tell the story. Let your narrative choices be a fringe benefit discovered at manuscript-reading time, Expansive.

Before anyone hops onto that nearby soapbox to inform me huffily that in a good novel, the writing is the story — a statement with which I happen to agree, by the way — let me give you another example of why concentrating on the narrative structure seldom sells a story well. I’m certain the wandering spirit of Uncle John will forgive me if I use his story again as an example:

EAST OF EDEN is a multiple-protagonist novel covering three generations of the Trask family, as well as three generations of the author’s own family history. Told from the competing and sometimes factually inconsistent points of view of both fathers and sons, as well as the lover, wife, mother, and madam who alternately rules and destroys their dreams, this sweeping epic tells three different versions of the Biblical story of Cain and Abel — and the bystanders who see the tragedy reenacted again and again. Through the eyes of Lee and Samuel, the less-privileged characters supporting Adam and his sons, the reader gains a clear if limited picture of the casual racism, conflicting cultural values, and philosophies of the period.

That’s analysis, not description. It might get you an A on an American Literature exam, but the publishing industry just doesn’t talk about novels in academic terms. Tell Millicent a compelling story instead.

Has a high wind risen on the horizon, or have some of you been indulging in gusty sighs for the past few paragraphs? “Okay, Anne,” Expansive and his ilk concede reluctantly, “I plan to use the descriptive paragraph to show off my skills as a storyteller, rather than getting bogged down in a general discussion of the structure. But I write character-driven fiction — my story is my characters!”

Pardon me for doubting you, sighers, but in a well-told narrative, that’s almost never true. Even memoirs are seldom solely about their protagonists and nothing else. Protagonists live within contexts; they face obstacles to pursuing their goals; they encounter conflict. If they don’t, it’s hard to envision much of a dramatic arc.

Even in the extremely unlikely event that your book is such pure literary fiction that the characters and plot are irrelevant — again, almost unheard-of — concentrating instead upon experiments in writing style, your book is still about something, isn’t it? The interactions between the protagonists? Their hopes and dreams? The way that plain white wall changes in the light over 400 pages of the protagonists’ staring at it and nothing else?

That something can be the focus of your descriptive paragraph. Why? Because just as any agent is going to have to know what the book is about in order to interest an editor in it, Millicent’s going to have to be able to tell her boss what kind of novel she thinks the agency should consider representing.

Wait, what’s that you say? You’d like to see just how I’d follow this last piece of advice for Uncle John’s notoriously plot-heavy 600-page novel?

I was afraid you’d ask that. Frankly, if I were querying EAST OF EDEN to most agencies, I’d probably use the Adam-centric descriptive paragraph above; it’s a pretty good teaser for the first part of the novel. However, if I were approaching an agent who specialized in lengthy, character-driven epics written in a literary voice, I might try a more theme-oriented approach. For this book, I’d concentrate on the great big conflicts, opening with a wacky, memorable detail:

Invalided half an hour into his Civil War service, Cyrus Trask builds a career on lying about his many battles. He raises his sons, Adam and Charles, as miniature soldiers, but by the time they come of age, volatile Charles is too violent for even the Indian Wars. Forced to shoot at innocents against his will, meek Adam vows to use the rest of his life to create, not destroy. When mysterious beauty Cathy arrives at the Trask farm, nearly beaten to death, Adam abruptly decides to abandon his family to pursue his dream: move across the country with a woman he barely knows to create his own garden of Eden in the most beautiful place he has ever seen. But crafty Cathy longs to escape his hard-won paradise and carve out a safe haven for herself as madam, even if she must murder those who stand in her way. Left to raise his twin sons with only the help of Lee, his quietly scholarly housekeeper, can Adam avoid passing his legacy of violence down to yet another generation?

The answer to that question is, as any American literature major could tell you, is no. But there’s no need to tip Millicent off before she requests to read the manuscript, is there?

But whatever you do, don’t make her guess what your book is about it. As I can tell you from experience, prying basic information out of a recalcitrant conversational partner is just no fun. Keep up the good work!

Queryfest, part XIV: I’m back, and in celebration of that, shall we all agree to strike the phrase worthless credential from the language, please?

Before I launch into either an explanation of my recent unanticipated hiatus from posting or the much-anticipated next installment in Queryfest, a brief announcement for Seattle-area members of the Author! Author! community: this coming Sunday, November 20th, I and fellow editors Kyra Freestar and Sarah Martinez shall be answering writers’ questions on matters editorial from 2 -3 p.m. (and longer, if the questions run hot and heavy) at the University Bookstore, 4326 University Way N.E., Seattle — and it’s free, free, free, folks. How did this delightful event come about? In celebration of National Novel Writing Month, my very own Northwest Independent Editors’ Guild is sponsoring a panel straightforwardly entitled, Okay, I’ve Written a Novel — What Do I Do Now?

So if you have some stored-up questions or just would like to learn a bit more about what happens to manuscripts after writers type THE END, come on down. Although we will be concentrating on NaNoWriMo participants’ concerns, all writers are welcome, and I always like to meet my readers. After the panel, I would be happy to help you wrangle with any query-related concerns you might have.

Heck, I’ll even sweeten the deal: I’ll give query feedback to the first 15 Author! Author! readers who come up and introduce themselves to me at this editing extravaganza. (I’ll be the one wielding the sign-up list.) So come early, stay late, and don’t forget to print out a draft of your query!

Now, then, back to business — or rather, back to why I haven’t been open for business for the past couple of weeks. Remember last year, when my vehicle was the meat in a car pile-up sandwich? Well, every couple of months, a new symptom emerges, just to keep things interesting. The latest and perhaps the most irritating, although there’s certainly some competition for the latter honor: extended perusal of a back-lit screen made me feel as though I’d been doing loop-de-loops in a World War I-era biplane.

Curse you, Red Baron!

Not the optimal state for blogging, as you might imagine — and did I just hear some ambient tittering? Yes, long-time readers, I thought of that one, too: there is a certain dramatic fitness to your humble correspondent, a writing guru famed for urging aspiring writers to read their manuscripts — and their queries — IN THEIR ENTIRETY, IN HARD COPY, and preferably OUT LOUD before sending them out to our old pal, Millicent the agency screener, suddenly being forced to read everything in hard copy. Once again, the Muses prove they have a sense of humor.

Are those of you who didn’t titter scratching your heads? Since clean queries and submissions — i.e., pages free of typos, misspellings, grammatical difficulties, and the type of gaps in logic common to multiply-revised prose — are the minimum expectation of the publishing world, not an optional extra, it would behoove you to proof your query and any accompanying materials very, very carefully before sending ‘em off. Many Millicents are specifically instructed to stop reading after the second misspelled word — and are you positive that when you moved the eighth sentence from the first paragraph to the third, you didn’t accidentally lop off a word? Or repeat one?

It’s much, much easier to catch typos, logic gaps, and other professional reader-annoyers on the printed page than on my recent nemesis, the back-lit computer screen. Why? Well, most people read about 70% faster on a computer screen; it’s easier for the eye to gloss over punctuation, words, or even entire lines. On a printed page, you’re simply more likely to catch a typo — and if you take the time to read your missive out loud as well, you’re substantially more likely to notice a skipped or repeated word or concept.

Yes, pretty much everyone makes this kind of typo in e-mails these days. And no, Millicent is not going to cut your query any slack for reflecting that trend.

And if you are scratching your head afresh over how I managed to transform an explanation of my disappearance for a couple of weeks into an admonition to pay attention to the little things in your query, well, I’m a professional advice-giver. Don’t try this at home.

Last time, if you can remember that far back, I embarked upon a list of suggestions for plumping up that perennial plaguer of the previously unpublished, the credentials or platform paragraph of the query. All too often, those new to the game assume — wrongly — that the only relevant credential in an agent’s eyes would be a previous publication, preferably a book appealing to more or less the same target audience as the one being queried. But since it’s been true for a long time that having an agent is a prerequisite to getting published by a major U.S. house (or, indeed, even having one’s work considered for publication there), that kind of logic would result in a vicious circle: only the previously-agented and the darlings of literary magazines could possibly catch Millicent’s eye.

Simple observation of first-time authors’ jacket bios will tell you that’s not the case. Most first-time novelists and memoirists do not have previous publication credentials — and you’d be surprised by how often even platform-conscious nonfiction agents will take on book proposals from writers without so much as a book review in a college paper to their credit. As agents like to say, it all depends upon the writing.

Which is not to say that a well-crafted platform paragraph cannot substantially increase your query’s chances of wowing Millicent. It can — but constructing the right array of credentials to boost your credibility as the writer of your particular book may well require thinking in broader terms.

And I can already see some of you rolling your eyes — and based upon the ever-churning query rumor mill, I can’t say I am surprised. The writers’ conference circuit and the Internet are stuffed to the gills with blistering admonitions against breathing so much as a word about one’s less-than-National-Book-Award-winning literary efforts in a query; the usual argument is that if the credential in question didn’t involve national exposure, or at the very least hard cash in exchange for having typed out the relevant poem, article, or short story, Millicent will simply laugh her head off and reach for the form-letter rejection pile.

In practice, that’s often not true — so why it this rumor so pervasive? Heck, the very last time I posted on this topic, incisive reader Elizabeth brought up a very common misconception about what is and is not a credential of sufficient literary significance to include in one’s platform paragraph:

My sister is in marketing, and was a recruiter and hires writers all the time and told me the story credit in my resume from my school literary mag is worthless. “I would see that and assume you are still in school and trash your resume,” she said cruelly.

I left it out of the last query. In fact, I left out my two college degrees, one of which is in criminology (crime novel) also. Ironically, it contains the BEST descriptive stuff I’ve ever written for this book.

Have you ever noticed how frequently the word worthless comes up when talking about credentials, campers? In querying advice, it’s as closely associated with the platform paragraph and pitching as the term spry is to the elderly.

Don’t believe me? Okay, when’s the last time you heard a young person described as spry?)

As we saw last time, the use of worthless vis-à-vis writing credentials is not limited to the mouths and keyboards of those who give professional advice to writers trying to get published. It is ubiquitous on the web, in blogs, on writers’ fora — and, as a direct result, in many aspiring writers’ psyches. Practically every aspiring writer who has not yet published a book with a major house — thus the descriptor aspiring — harbors a deep, gnawing fear that none of his credentials are good enough to include in his platform paragraph. Or his platform, if he writes nonfiction.

When in doubt, the ubiquitous worthlessness-mongers tell him, leave it out.

“But this is my first novel!” he will protest. “Nothing I can possibly say will hide that fact from Millicent. She’ll see right through my six master’s degrees, seventeen magazine articles, and Olympic bronze medal in ski jumping. She’ll know all of that is only filler, a desperate attempt to slap a Band-Aid over the fact that I’ve not published a book before. I’d best not mention any of it.”

That would be a serious mistake: you, my well-rounded friend, are a previously-published author, and it’s very much in your interests to let Millicent know about it. (What are those articles, chopped liver?) And even if you didn’t have those publications in your background, sir, she would know from the rest of your credentials that you’re interesting.

Heck, if she knows her business, she’ll know that you might have a potentially gripping memoir in you. (When did you write all of those theses? While you were in mid-air?)

In the face of the barrage of advice about querying (and marketing, for that matter), it’s so easy for aspiring writers to lose sight of the fact that the platform paragraph is about you. It’s a conceptual container for information that might make Millicent say either, “Wow, this writer knows whereat she speaks,” or, “Wow, this writer knows her way around the writing process.”

Or even, “Wow, this writer sounds like someone my boss, Picky McAgentsdottir, would absolutely love to work with on a long-term, mutually-beneficial basis.” You would argue with that?

Unfortunately, many queriers do. Take the talented Elizabeth above: in excising her two best credentials, she fell into the all-too-common trap of confusing her platform paragraph with a résumé. So did her probably well-meaning sister, apparently: like so many queriers, they were thinking of a platform is of a relatively limited checklist of pre-approved credentials. If you can check Box X, then you can list that credential. If you can’t check any of the boxes, you simply have no credentials at all, and thus are better of not mentioning anything about your background.

Basically, this conception turns the platform into a Who’s Who entry: if you happen to have garnered one of the small handful of achievements for which there are boxes on the form, you have a listing. If you don’t, you don’t. Which means, in practice, that if all the available boxes are publications — or, in most first-time queriers’ minds, book publications with major houses — virtually no aspiring writer would have any credentials worth mentioning in a query letter.

Anybody see a logical problem with this? Like, for instance, the fact that if Millicent actually did take umbrage at non-literary (or even non-book literary) credentials, she would have to reject 99.99% of what crosses her desk?

That’s ridiculous, of course. It’s her job to reject 98% of what crosses her desk. And it’s your job to convince her in your query letter that you and your book project are in the top 2%.

Following the common wisdom — that old saw that tells us that if you don’t have any of the narrowly-defined credentials, you should leave the platform paragraph out of your query altogether — may not be the best strategy. And it would be a suicidal strategy for writers of nonfiction, including memoir: just as part of what a nonfiction book proposer is marketing is her expertise in the subject matter of her book, part of what a memoirist is marketing is her personality.

So why on earth would a savvy querier want to pretend that she doesn’t have one? Or a background?

To a lesser extent, the same holds true for fiction: remember, any sensible agent seeking new clients is going to be looking for a career writer, not the proverbial author with only a single book in him. If you have traveled extensively, she might want to know that: you may have a travel memoir in you, or she may have a memoirist with a great story who could use a co-writer. And let’s not forget the fact that interesting people tend to do better at book readings, giving interviews, and other necessary promotional events in a successful author’s life.

She’s also going to want to know what you do for a living, not only because it will tell her more about you, but because your ability to take time off work will have a direct effect upon your ability to drop everything and make revisions. (Sorry to break that to you, ER-doctors-who-write.) On the flip side, if you travel for work, you’ll already be in a position to do book signings in multiple cities without your future publishing house’s having to cough up any dosh for traveling expenses.

Again, the down side to alerting Millicent to any of these selling points is?

Please don’t let yourself get talked out of — or talk yourself out of — including this kind of information in your query. If you find yourself tempted, think of Elizabeth’s example: what did she gain by cutting her two best credentials, ones that are absolutely germane to her current project? My police procedural is informed by my degree in criminology is, after all, precisely the kind of Eye-Catching Query Letter Candy (ECQLC) Millicent deliberately scans those platform paragraphs to find.

Let’s get down to brainstorming sources for your ECQLC. Last time, I concentrated on the standard writing résumé bullet points. To recap:

(1) Any experience that makes you an expert on the subject matter of your book.

(2) Any educational credentials you might happen to have, whether they are writing-related or not.

(3) Any honors that might have been bestowed upon you in the course of your long, checkered existence.

(4) Any former publications (paid or unpaid) or public speaking experience.

Today, we move on to less obvious stuff. You know, the things in your background that render you such a fascinating person. Stop hiding that medal under a bushel.

(5) Relevant life experience.
This is well worth including, if it helps fill in some important background for the book. Is your novel about coal miners based upon your twenty years of experience in the coal-mining industry? Is your protagonist’s kid sister’s horrifying trauma at a teen beauty pageant based loosely upon your years as Miss Junior Succotash? Have you noticed in your book category research that virtually every other book that has dealt even glancingly with life in a traveling carnival seems to be based upon conjecture about what goes on behind the Tilt-a-Whirl, while you know?

Mention it. There’s a reason that agents and editors habitually ask aspiring nonfiction writers, “So what’s your platform?” after all.

And don’t discount how much more credible your life experience might make you if you write fiction about it, either. Which author do you think would be easier for a publisher’s marketing department to convince a magazine writer to interview, one who has written a book whose protagonist is a day trader, or a great new author who’s just distilled her six years as a day trader into a behind-the-scenes novel?

Quite different, isn’t it? The amazing thing is that both of these statements could quite easily refer to the same book.

Make sure, by the way, that if your life experience is your most important credential, it appears first in your platform paragraph. If you are writing about firefighting, and you happen to be a firefighter, Millicent needs to know that right away. Don’t be coy — the connection with your book may seem self-evident to you, but remember, Millie will not be able to guess whether you have a perfect platform for writing your book unless you tell her about it.

What you should not do under any circumstances, however, is say that your novel is sort of autobiographical. To an agent or editor, this can translate as, “This book is a memoir with the names changed; I simply wasn’t brave enough to write it as nonfiction. Since it is based upon true events, I will be totally unwilling to revise it to your specifications. Oh, and someone I know may later come along and try to sue my future publisher. Please read my manuscript anyway.”

No wonder, then, that the words autobiographical and fiction appearing within the same sentence so often prompt Millicent to shout, “Next!”

The distinction I am drawing here is a subtle one, admittedly: basically, I’m urging you to say FALLING CINDERS draws upon my twenty years as a working firefighter instead of FALLING CINDERS is semi-autobiographical or — sacre bleu!This novel is partially based on my life.

To a well-trained Millicent, the first statement is completely different from the second two. Having the background experience to write credibly about a particular situation is a legitimate selling point: in interviews, you will be able to speak at length about the real-life situation, a very tangible plus for a first-time author. Nor is it particularly surprising as a credential: industry professionals tend to assume that fiction writers draw upon their own backgrounds for material.

Possibly because so many queries include phrases like, this story is semi-autobiographical.

But to them, a book that recounts true events in its author’s life is a memoir, not a novel. Contrary to the pervasive movie-of-the-week philosophy, the mere fact that a story is true does not automatically make it more appealing; in practice, it may merely mean potential legal problems.

Translation: until folks in the industry have forgotten about the A MILLION LITTLE PIECES fiasco — and they have not yet, by a long shot — it’s not going to be a good idea to highlight the fact that a novel is semi-autobiographical in your query. (Industry rumor has it that AMLP was originally sold as fiction, not memoir, but what did I just tell you about believing rumors?) Especially since a good third of queries (and most first-novel pitches) include some form of the sentiment, Well, it’s sort of autobiographical…

Just don’t do it. Trust me on this one.

(6) Associations and affiliations.
If you are writing on a topic that is of interest to some national organization, bring it up here: these people are already demonstrably into what you’re writing about, right? If it’s a large organization, go ahead and mention its size. (Left to her own devices, Millicent’s guesstimate would probably be low.) Also, if you are a member of a group willing to promote (or review) your work, you might want to bring that up — although you might want to clear make sure first that your group is in the habit of such promotion. Some possible examples:

The Harpo Marx Fan Club has 120,000 members in the U.S. alone, as well as a monthly newsletter; I have already contacted them about speaking at their national and regional conferences about my book, HEY! SPEAK UP, HARPO!

My main character’s struggle with multiple sclerosis will speak to the 400,000 people the National MS Society estimates currently have the disease. Although roughly 200 Americans are diagnosed each week, relatively few recent novels have addressed the diagnosis and treatment process.

Oh, and before I forget, I should reiterate my admonition from last time: I pulled the examples on this list out of thin air. Probably not the best idea to quote me on any of ‘em in your queries, therefore.

Speaking of statistics yanked from the ether, do make absolutely certain than any statistics you cite are true. Long-time readers, chant along with me now: just because an assertion appears on the Internet does not necessarily mean that it is true; there is no Fact-Checking Fairy wafting from website to website, correcting exaggerated claims or false assertions. Remember, “But I read it online someplace!” is not going to strike people who produce books for a living as unassailable research.

Because so many queriers do include wild claims — if Millicent had a dime for every time she’s seen this book will interest every woman in America!, she would have started her own publishing house years ago — it’s an excellent idea to proof your query for anything that might conceivably be mistaken for such an unsubstantiated assertion. Generally speaking, you’re better off avoiding superlatives altogether: presenting your book as the best, the most original, or the only is pretty easy for our Millie to dismiss.

Not sure why? Okay, here is a rather popular query assertion. If you were Millicent, would you be swayed by it?

My book is the only novel ever written on the subject of competitive bowling. Although many left-handed women bowl, I am the first ever to put pen to paper about it.

Even if Millicent is entirely unfamiliar with the history of the bowling novel, the claim that this author is the only one to write about it is not particularly plausible. Not only do agents and editors tend not to find this kind of argument convincing — they’re far more likely to assume that the writer has just not bothered to do much literary market research.

And no, they would not consider a quick Amazon search exhaustive. Besides, manuscripts often spend a couple of years in press prior to publication: how does this writer know that fifteen such books have not been acquired by major houses within the last six months?

Dialing back the superlatives is safer. Better yet, back your assertions with concrete numbers.

Although over a hundred million people currently bowl for pleasure or profit, and bowling organizations have more dues-paying members than any sport other than football, novels set against a bowling backdrop are relatively rare.

Okay, why is this stronger ECQLC than our earlier example? It makes the point about how few novels there are about bowlers, but it does so by establishing the size of a group already demonstrably interested in the book’s subject matter. It also, cleverly, shows that many of these people are already spending money in pursuit of this interest. Even if only a fraction of that 100,000,000 read, that’s a pretty hefty target market — and that’s not even considering all of the people who know and love bowlers and thus might conceivably be looking for books to give them as birthday and holiday presents.

(7) Trends and recent bestsellers.
If there is a marketing, popular, or research trend that touches on the subject matter of your book, add it to your list. (Don’t mentally shake off that last sentence. Not everything on your brainstorming list is going to end up in your query letter; give yourself some creative leeway.) If there has been a recent upsurge in sales of books on your topic, or a television show devoted to it, mention it.

Recent, in industry terms, means within the last five years, by the way. JAWS was indeed one of the biggest sellers of the 20th century, but what was selling in 1974 will not necessarily sell today.

I hate to break it to writers of long experience, but Millicent probably had not been born by 1974 — or 1984, for that matter. Agency screening tends to be a young person’s game; select your pop culture references accordingly.

Do be careful, though, not to imply that everyone who watches a popular TV show will buy a book that’s similar to it: while TV stars’ memoirs tend to sell well, due to their wide name recognition, not everyone who watches Mad Men would necessarily knock over another bookstore browser to grab a novel about people who work in advertising. Then, too, even the least experienced Millicent is well aware that in the couple of years between when an agent picks up a new writer and when the book might reasonably be expected to appear on the shelves, the show might easily become less popular. Or even go off the air entirely.

(In response to that loud unspoken “Whaaa?” I just heard out there: after you land an agent, figure one year for you to revise it to your agent’s specifications and for the agent to market it — a conservative estimate, incidentally — and another year between signing the contract and the book’s actually hitting the shelves. If my memoir had been printed according to its original publication timeline, it would have been the fastest agent-signing to bookshelf progression of which anyone I know had ever heard: 16 months, a positively blistering pace for a book about something other than current events. )

Even if trends support a secondary subject in your book, they are still worth including. If you can back your assertion with legitimate numbers (see last weekend’s earlier posts on the joys of statistics), all the better. Remember, Millicent’s not a demographer: leaving her to guess how big your target audience is may not help your query’s credibility.

Last year’s major bestseller, THAT HORRIBLE GUMBY by Pokey, sold over 97 million copies. It is reasonable to expect that its readers will be anxious to read Gumby’s reply.

As the recent Occupy Wall Street protests have demonstrated, many Americans are suspicious of the influence of money in politics. HEY! I WANNA RUN FOR CONGRESS! provides a step-by-step guide for those wishing to build a grass-roots political campaign.

(8) Proof that you are writing about a topic that already interests a bunch of living, breathing potential readers
At risk of repeating myself, if you are writing about a condition affecting human beings, there are almost certainly statistics available about how many people in the U.S. are affected by it. We Americans are unparalleled at numerically documenting our experiences; heck, our constitution actually requires that we count everybody every ten years.

Take advantage of that affection for the concrete number. Get your information from the most credible sources possible, and cite them.

Formby the Ferret may be an unusual protagonist for a cozy mystery, but popular interest in ferrets has been on the rise. Ferret ownership has risen 28% in the last five years, according to the National Rodent-Handlers Association.

750,000 Americans are diagnosed annually with Inappropriate Giggling Syndrome, the condition afflicting this book’s protagonist.

According to a recent study in the Toronto Star, 90% of Canadians have receding hairlines, pointing to an immense potential Canadian market potential for MASSAGE YOUR WAY BACK TO BUSHINESS.

(Had I mentioned that the statistics cited here are not to be relied upon — or quoted as fact?)

(9) Recent press coverage.
I say this lovingly, of course, but as I mentioned last time, people in the publishing industry have a respect for the printed word that borders on the mystical. Minor Greek deities were less revered. If you can find recent articles related to your topic, list them as evidence that the public is eager to learn more about it.

So far in 2010, the Chicago Tribune has run 347 articles on mining accidents, pointing to a clear media interest in the safety of mine shafts.

In the last six months, the New York Times has written twelve times about Warren G. Harding; clearly the public is clamoring to hear more about this important president’s love life.

See how impressive that last one was? And that’s not easy to pull off, considering that by virtually everyone’s admission, the Harding Administration was one of the least interesting, ever; Silent Cal was no Rudolf Valentino, after all.

(10) Your book’s relation to current events and future trends.
I hesitate to mention this one, because it’s actually not the current trends that dictate whether a book pitched or queried now will fly off the shelves after it is published: it’s the events that will be happening then. Like popular TV shows, current events are inherently tricky as selling points, since it takes a long time for a book to move from proposal to bookstand. Ideally, your query to an agent should speak to the trends of at least two years from now, when the book will actually be published.

And, let’s face it, unless you happen to be able to convince Millicent that you are the reincarnation of the Amazing Kreskin, arguing that your book will serve the immediate factual needs of readers a couple of years hence is typically a pretty hard case to make. It’s easy to stray into the kinds of hard-to-verify claims (Ten years hence, we will all get around by hovercraft — and readers of my fantasy trilogy, UP IN THE AIR, will be well prepared to glide into the future.) or black-and-white superlative abuse we discussed above (Everyone who will fill out a birth certificate in years to come will want to read WHAT YOUR BABY’S NAME SAYS ABOUT YOU AS A PARENT.)

However, if you can make a plausible case for the future importance of your book, go ahead and include it on your list. You can also project a current trend forward.

At its current rate of progress through the courts, Christopher Robin’s habeas corpus case will be heard by the Supreme Court in late 2011, guaranteeing substantial press coverage for Pooh’s exposé, OUT OF THE TOY CLOSET.

If tooth decay continues at its current rate, by 2015, no Americans will have any teeth at all. Thus, it follows that a book on denture care should be in ever-increasing demand.

(11) Particular strengths of the book.
You’d be surprised at how well a statement like, BREATHING THROUGH YOUR KNEES is the first novel in the last two decades to take on the heartbreak of kneecap dysplasia can work in a pitch or a query letter. If it’s true, that is.

If it isn’t, of course, or if the writer simply didn’t do his homework well enough to know that it isn’t, the query’s toast. But as someone who has been suffering from kneecap dysplasia over the last year, I find that I long to read this novel even though I know it doesn’t exist.

I am, in fact, the target audience for this book. Which is kind of funny: when I made this example up several years ago, my knees were consistently pointing in the right direction.

Ask yourself: what is my book’s primary distinguishing characteristic? How is it different and better from other offerings currently available within its book category? How is it different and better than the most recent bestseller on the subject?

One caveat: if you engage in a direct comparison with an already-published book, avoid cutting it down. Try to stick to pointing out how your book is good, not how another book is bad.

Why? Well, publishing is a small world: you can never be absolutely sure that the Millicent or her boss didn’t go to college with the editor of the book on the negative end of the comparison. Or date the author. Or, in the agent’s case, represented the book himself.

Stick to what is genuinely one-of-a-kind about your book — and don’t be afraid to draw direct factual comparisons with other books in the category that have sold well recently.

While Andre the Giant’s current bestseller, EYESHADOW YOUR WAY TO SUCCESS, deals obliquely with the problem of eyelash loss, my book, EYELASH: THE KEY TO A HAPPY, HEALTHY FUTURE, provides much more detailed guidelines on eyelash care for the non-wrestler.

Lest those of you who write literary fiction think that this one does not apply to you: have you given any serious thought lately to how many queries claim that a book will interest readers simply because it is well-written?

Which you should avoid saying, by the way: few things turn agents, editors, and the Millicents who screen for them faster than a query in which a writer reviews his own book. Let your fine writing speak for itself; your job in the query is to make the case that the subject matter of the book and/or something in your background, either as a writer or in the rest of your life, will make readers want to grab your book off the shelf, as opposed to any other.

Seriously, this is a notorious industry pet peeve: almost universally, agents and editors tend to respond badly when a writer actually says that his book is well-written; they want to make up their minds on that point themselves. It tends to provoke a “Show, don’t tell!” response.

In fact, it’s not at all unusual for agents to tell their screeners to assume that anyone who announces in a query letter This is the best book in the Western literary canon! must necessarily be a bad writer — and one whose literary intake is probably fairly meager at that.

“What on earth must this writer think is currently on the market,” Millicent says under her breath, reaching swiftly for the form-letter rejection stack, “if he thinks he can make a claim like this. I’d bet a wooden nickel that he hasn’t read any literary fiction that’s come out within the last seven years. Next!”

Cast your selling points as marketing realities, though, and she’ll be pleasantly surprised — as long as what you say is true. If you can legitimately say, for instance, that your book features a sensitive characterization of a dyslexic 2-year-old, and thus will speak to the parents of the 4-7% of children who are dyslexic, that will be heard as a statement of fact, not a value judgment.

Yes, yes, I know: many of you have written perfectly lovely literary novels difficult whose audiences are difficult to pin down in this manner, but to Millicent, a statement like my protagonist’s challenges will appeal to college-educated women is practically tautological: college-educated women form the overwhelming majority of literary fiction readers. How, then, would such an assertion make your book sound any different — or any more appealing to literary fiction readers — than all of the other books seeking to capture that group of readers?

If you genuinely cannot come up with any subject-matter-related way to set your book apart, well, your topic must be pretty abstract. But even then, you could still come up with some selling points by asking yourself: how does my book deal with language differently from anything else currently on the market? How does its dialogue reveal character in a new and startling way? Or, to put it in the most ego-satisfying manner possible, why might a professor choose to teach my novel in an English literature class?

Remember, that you need to express these traits in terms of facts, not subjective assessment. It’s perfectly legitimate to say that the writing is very literary — that’s industry-speak — but don’t actually say that the writing is gorgeous.

Even if it undeniably is. That’s the kind of assessment that publishing types tend to trust only if it comes from one of three sources: a well-respected contest (in the form of an award), the reviews of previous publications — and the evidence of their own eyes.

(12) Any research or interviews you may have done for the book.
If you have done significant research or extensive interviews, list it here. This is especially important if you are writing a nonfiction book, as any background that makes you an expert on your topic is a legitimate part of your platform.

Ricky Martin has spent the past eighteen years studying the problem of hair mousse failure, rendering him one of the world’s foremost authorities.

Tiger Woods interviewed over 6000 women for his book, HOW TO KEEP THE PERFECT MARRIAGE PERFECT.

(13) Promotion already in place.
Yes, the mind does immediately spring to the kind of resources commonly associated with having a strong platform — name recognition, your own television show, owning a newspaper chain, and the like — but more modest promotional efforts are worth listing as well. Why? Well, first-time authors are increasingly expected to do most, if not all, of their own book promotion.

Oh, should I have warned those of you new to the biz to sit down before I said that? Any dry cracker should help clear that nausea right up.

Seriously, think about it: a writer already poised to promote her book would be a boon to an agent or editor. Nor need you be the principal idea-monger of a marketing firm to be able to make a pretty good case that you’re already getting your promotional machine warmed up. Being the organizer of your local libraries’ monthly meet-the-author forum certainly would count — because, really, who would be in a better position to blandish speaking time with your local library once your book comes out.

(Note to the 11% of you who just cried out in anguish, “But my local library doesn’t have such a program!”: has it occurred you to start one yourself? Speaking as both someone who grew up surrounded by working authors, half the librarians in the country, community and school alike, and fully two-thirds of the authors would line up to kiss you on the lips if you would volunteer to coordinate such a program in your town. And can you think of a better way to meet your favorite authors?)

Don’t engage in wishful thinking here, though; the point is not to speculate about what you might do in future, as nonfiction writers must in the marketing plan portion of their book proposals, but to talk about what you could do if your book dropped, say, now-ish. For platform paragraph purposes (try saying that three times fast), only include promotion that does indeed already exist. Or that you are positive that you can make exist by the time you are having your first honest-to-goodness conversation with an agent who wants to represent your book.

Establishing a website for your writing is a good start — and it’s something practically any aspiring writer with Internet access can do, even with the most minimal resources. Having a website already established that lists an author’s bio, a synopsis of the upcoming book, and future speaking engagements carries a disproportionate weight in the publishing industry, because, frankly, the publishing industry as a whole has been a TRIFLE slow to come alive to the promotional possibilities of the Internet, beyond simply throwing up static websites.

So almost any web-based marketing plan you may have is going to come across as impressive. Consider having your nephew (or some similarly computer-savvy person who is fond enough of you to work for pizza) put together a site for you, if you don’t already have one.

A word to the wise, though: don’t even consider listing your website in your query along with a suggestion that Millicent take a gander at your work there. I can tell you now that she won’t; she simply doesn’t have time.

(14) What makes your take on the subject matter of your book fresh.
I like to see every brainstormed list of selling points include at least one bullet’s worth of material addressing this point. If YOU don’t know what makes your book different and better than what is already on the shelves, how can you expect an agent or editor to guess?

So what makes your work new, exciting, original, and/or a genuinely significant contribution to the current market in your chosen book category? Again, what we’re looking for here are not merely qualitative assessments (This is the best book on sail boarding since MOBY DICK!), but content-filled comparisons (Currently, there is a sad dearth of how-to guides on the market for the reader interested in the fine art of harpooning from a sailboard. HERE, FISHIE, FISHIE! will bring the most up-to-date technology to bear on this difficult challenge.)

Finished brainstorming? Terrific. Now you can write your platform paragraph.

After you do, though, don’t throw out your list of selling points — that’s going to come in handy down the line. Even more so if you take the time now to put it in a format you can use again and again.

How? Start by going through your list and figuring out what are the best points, from a marketing point of view. Cull the less impressive stuff. Ideally, you will want to end up with somewhere between 3 and 10 selling points, enough to fit comfortably as bullet points on a double-spaced page.

Then reduce each point to a single sentence. Yes, this is a pain for those of us who spend our lives meticulously crafting beautiful paragraphs, but trust me, when you are consulting a list in a hurry, simpler is better.

When your list is finished, label it MARKETING POINTS, and keep it by your side until your first book signing. Or hand to your agent when she’s ready to start pitching to editors. Or pull it out when you are practicing answering the question, “So what’s your platform?”

Heck, you might even want to use it as a study guide before you give interviews about your book, because once you’ve come up with a great list of reasons that your book should sell, you’re going to want to bring those reasons up every time you talk about the book, right?

Oh, and keep a copy handy to your writing space. It’s a great pick-me-up for when you start to ask yourself, “Remind me — why I am I putting in all of this work?”

Yes, generating selling points is a lot of trouble, but believe me, in retrospect, you will be glad to have a few of these reasons written down before you meet with — or query — the agent of your dreams. Trust me on this one. And remember me kindly when, down the line, your agent or editor raves about how prepared you were to market your work. There’s more to being an agent’s dream client than just showing up with a beautifully-written book, you know: there’s arriving with a fully-stocked writer’s toolkit.

It’s great to be back, campers. Keep up the good work!

Queryfest, part XIII: showing off your qualifications (over and above the obvious)

“A little brains, a little talent — with an emphasis on the latter.”

Still hanging in there, Queryfesters? Traditionally, this is the part of my annual review of the mysteries of querying that my readers seem to find most challenging: in-depth discussion of that most-dreaded part of a good query letter, the section known as the platform paragraph.

Why dreaded? Because many, many fledgling writers mistakenly hear a professional request for their book’s credentials as, “You have to prove to us that we should take you seriously as a writer, unpublished one, before we will deign to read your work. Dance, fool, dance!” Or as, “We’re not interested in writers who don’t already have arm-length lists of published books, so by all means, doom yourself by admitting that you haven’t published before.” Or even, “Who the heck do you think you are, believing you should write a book at all? You have your nerve, disturbing us with your letter! Begone, and never let your manuscript darken our inboxes again!”

Naturally, writers querying about their first manuscripts would find such expectations threatening — if those were the actual expectations. As we discussed last time, the point of the credentials paragraph is not to give agency denizens the opportunity to laugh at the hopes of the unpublished between bouts of poking submitters of requested materials with pitchforks and feeding innovative manuscripts into large bonfires, lest someone accidentally discover and publish them.

‘Fess up, veteran queriers: that’s not very far from the way you envisioned the inner workings of the first agency that rejected you, is it, on the day you received that form-letter rejection?

The truth is nowhere near that threatening, I’m happy to report. The reason Millicent the agency screener likes to see credentials is that it makes it easier for her to recommend your work to her boss: a previously-published writer is likely to have some experience working with an editor; her manuscript is likely to be formatted professionally and be relatively clean; she might even have some idea how books are marketed. All of these are selling points for a writer, from the agency’s point of view.

But I’m not going to lie to you: if a query mentions that the writer has performed his own essays on NPR, or published a handful of short stories in specific literary magazines, or was a semi-finalist in a prestigious writing competition, Millicent also has some reason to believe that this person can write pretty well. That’s not necessarily self-evident in a credential-free query; the structure tends to render even very talented stylists’ voices dry. A solid platform paragraph is like a row of tap-dancing baton-twirlers, singing in five-part harmony, “Millie! We know you’re in a hurry to get though that waist-high pile of queries you needs to read before you can catch the subway home, but this one will abundantly justify your stopping that process dead in its tracks long enough to engage in the comparatively lengthy process of asking this writer for pages.”

Do I hear some chortling out there? “Oh, come on, Anne,” adherents of the pitchfork-and-tail view of agencies cry. “How much time could that possibly take? All Millicent’s got to do is type a couple of simple lines, requesting materials, and stuff it into the SASE that I provided. Heck, the agency probably has a form letter for that, too, as well as for rejections.”

Why, yes, chortlers, what you describe — and rather well, too — would take only a couple of minutes. However, rejecting the query in front of her would take only about thirty seconds. Less, if it’s an e-mailed query: then, all she has to do is hit DELETE.

Be honest, now: if you had another 150 queries to screen before you could go home for the day, knowing that there would be another 500 waiting for you when you came in tomorrow, wouldn’t you be rather careful about how often you invested the extra couple of minutes?

All the more reason, then, to include previous publications (book-length or short), writing awards, and writing degrees in your platform paragraph. However, if, like the overwhelming majority of first-time novelists agents sign to representation contracts every year, you do not have publishing-related experience to your credit, do not panic, even for an instant. All of these are legitimate selling points for most books, but there are plenty of other possible selling points for your manuscript.

So rather than kicking yourself for not having devoted your college years to interning for a literary journal so its editors would have owed you a few dozen favors, how about not writing off your past non-writing experience? Instead of assuming that there is only one credential that will catch Millicent’s eye, why not devote your platform paragraph to answering the question, “Why are you uniquely qualified to write this book, tell this story, and/or make this particular argument?”

Substantially less stressful to think of it that way, isn’t it? Believe me, your query-writing process will be much, much easier if you try not to get too bogged down in worrying about the standard prestige points.

What should you consider instead? Glad you asked. Today, I shall be going through a long list of potential selling points for your book. But I’m not going to be doing all of the work here, folks. Dig out your trusty pad and pencil; you’re going to be coming up with a list of your manuscript’s selling points.

Why am I urging you to concentrate on your particular manuscript’s specific selling points, rather than simply handing you a generic list of usually-acceptable items to include as credentials? Well, just as there is no such thing as a one-size-fits-all query template that will please every agent, every time, the elusive perfect platform to sell any conceivable book simply does not exist. Great platforms are seldom the result of multiple choice; they are cobbled together by their authors.

Great platform paragraphs are also not always simply bios of their illustrious authors — they often talk about the book’s appeal to its target audience. Any guesses why?

If you immediately leapt to your feet, shouting, “Because as we discussed yesterday, the purpose of the platform paragraph is not merely to provide a curriculum vitae of the author’s previous publications, but to give Millicent a sense of the already-existing audience clamoring for this book,” take a gold star out of petty cash. You are quite right: while listing your fourteen international bestsellers is one means of demonstrating who might be prepared to ante up some loot to read your next book, another might be to talk about your blog’s extensive and devoted readership. Yet another: a brief discussion of how eagerly the roughly two million Americans who sprain their ankles every year might embrace a novel about a semi-professional tennis player whose ankles alternate swelling to the size of a grapefruit.

See what I just did there? Not only did I establish why the target audience might be interested in this book; I used statistics to alert Millicent to just how big that audience might be.

Remember, a strong selling point consists of more than a vague assertion about why an editor at a publishing house would find your manuscript an sterling example of its species of book destined to set the literary world gasping — that much is assumed, right? Instead, try to come up with reasons that an actual real-world book customer might want to pluck that book from a shelf at Barnes & Noble and carry it up to the cash register. It may seem like a pain to generate such a list before you query, but as we discussed this summer during Pitchingpalooza, it is hundreds of times easier to land an agent for a book if you know why readers will want to buy it.

Trust me, “But I spent three years writing it!” is not a reason that is going to fly very well with anyone in the publishing industry. Nor is the astonishingly common, “But I want to get published so much!” And don’t even get me started on the ever-popular between-the-lines assertion, “Well, it’s not my problem to figure out how to market this darned thing. I’m sure that my future agent will simply intuit who my target demographic is and why my book will appeal to it.”

To head off some rejection at the pass: none of these is likely to prompt Millicent to miss her usual train home so she can shoot you an e-mail, asking for the first fifty pages of your manuscript. Think about it: pretty much everyone who queries has expended scads of time, energy, and heart’s blood on his book. Contrary to what practically every movie involving a sports competition has implicitly told you, a writer’s wanting to win more than one’s competitors is not going to impress the people making decisions about who does and doesn’t get published.

I’m bringing this up advisedly. Sad to report, a disproportionately high percentage of queriers make the serious marketing mistake of giving into the impulse to talk about how HARD it was to write this particular book, how many agents have rejected it, at how many conferences they’ve pitched it, how many times they have revised it, and so forth.

In case you are tempted to follow suit: don’t. I’m quite certain that all of these things are true, and believe me, I understand the urge to talk about them. Allow me to suggest, however, that a query — your first contact with the agent of your dreams, potentially — is not the most strategic place to air these concerns.

Over coffee with a fellow writer, feel free to vent. But when you have such a limited amount of space to impress Millicent with the inherent strength of your book’s plot or argument and your great qualifications to write it, is it really the best use of a few lines?

First-time pitchers are even more likely than queriers to tumble down this rabbit hole, alas. The more disastrously a pitch meeting is going, the more furiously many pitchers will insist, often with hot tears trembling in their eyes, that this book represents their life’s blood, and so — the implication runs — only the coldest-hearted of monsters would refuse them Their Big Chance. (For some extended examples of this particular species of pitching debacle, please see my earlier post on the subject.)

Sometimes, both pitchers and queriers will get so carried away with the passion of describing their suffering that they will forget to pitch the book at all. (Oh, how I wish I were making that up.) And then they’re surprised when their outburst has precisely the opposite effect of what they intended: rather than sweeping the agent or editor off her feet by their intense love for this manuscript, all they’ve achieved is to convince the pro that these writers have a heck of a lot to learn how and why books get published.

In other words: “Next!”

Why is this an instant-rejection offense? Well, I hate to be the one to break it to these self-revealers, but this is not the way to gain an agency screener’s sympathy, or even her attention. Even in a business that tends to regard writer and hyper-sensitive as essentially synonymous terms, such emotional outbursts in a first approach to an agency are almost universally considered a waste of Millicent’s time.

Why? Well, you tell me: what, if anything, could a litany of complaints about how difficult it is to break into the biz possibly tell Millicent about the book being queried that might encourage her to conclude that she should request the manuscript?

I’ll answer that one for you: nothing. But it does give her some indication of whether the querier has done any homework about how agencies work, or how books get published.

A writer who melts down the first time he has to talk about his book in a professional context generally sets off flashing neon lights in an agent’s mind: this client will be a heck of a lot of work. Once that thought is triggered, a pitch would have to be awfully good to wipe out that initial impression of time-consuming hyper-emotionalism.

The same holds true, of course, for queries. Sadly, queriers who play the emotion card often believe that it’s the best way to make a good impression. Rather than basing their pitch on their books’ legitimate selling points, they fall prey to what I like to call the Great Little League Fantasy: the philosophy so beloved of amateur coaches and those who make movies about them that decrees that all that’s necessary to win in an competitive situation is to believe in oneself.

Or one’s team. Or one’s horse in the Grand National, one’s car in the Big Race, or one’s case before the Supreme Court. You’ve gotta have heart, we’re all urged to believe, miles and miles and miles of heart.

Given the pervasiveness of this dubious philosophy, you can hardly blame the writers who embrace it. They believe, apparently, that querying is all about demonstrating just how much their hearts are in their work. Yet as charming as that may be (or pathetic, depending upon the number of teardrops staining the letter), this approach typically does not work. Millicent simply sees this strategy used too often to experience even the slightest qualm in rejecting it.

Which is why, counterintuitively, figuring out who will want to read your book and why IS partially about heart: preventing yours from getting broken into 17 million pieces while trying to find a home for your work.

Aspiring writers’ hearts are notoriously brittle. Why else would anyone query only once, or twice, or a small handful of times, then give up altogether, assuming (wrongly) that if his book were really meant to get published, it would have been snapped up instantly?

The common misconception that good writing will inevitably and immediately attract an agent, regardless of how unprofessionally it is presented, can be even more damaging at query-writing time: when believers in the Agent-Matching Fairy sit down to write their queries, they often become depressed at the very notion of having to make the case that their manuscripts are worth reading. Frequently, these poor souls mistake the need to market their books for critique, hearing the fairly straightforward question, “So, why would someone want to read this book?” as “Why on earth would ANYONE want to read YOUR book? It hasn’t a prayer!”

Faced with what they perceive to be scathing criticism, many writers shrink away from this perfectly reasonable question. So much so that they become positively terrified of querying at all. “They’re all so mean,” such writers say, firmly keeping their work out of the public eye. “It’s just not worth it.”

This response makes me sad, because — feel free to sing along with me now, Queryfesters — the only book that hasn’t a prayer of being published is the one that sits in a drawer, unqueried. There are niche markets for practically every taste, after all.

Did that little diatribe fill you with heart, miles and miles and miles of heart? Good. Let’s start generating your list of selling points, so you may comb through it for ECQLC to decorate your platform paragraph.

Before I start making suggestions, let’s be clear on what you’re going to want on your list. A selling point should show (not tell) why you are the best person to write this book, what about your book is likely to appeal to readers in your target market, and/or that the intended audience is larger (and, ideally, demonstrably more interested in your subject matter) than Millicent might have previously been aware.

To be most effective, you won’t want to make these arguments in a general, “Well, I think a lot of readers will like it,” sort of way, but by citing specific, fact-based reasons that they will clamor to read it. For instance, while “This book will appeal to every woman in North America!” is far too vague to be a convincing argument, “Although the PGA estimates that there are 26.2 million golfers in the U.S., there have been relatively few novels that portray the steamy behind-the-scenes realities of the golf cart repair shop.”

It helps, of course, if there actually have been very few novels published recently on the subject. It’s worth your while to check — you’d be astonished at how many makers of such claims evidently don’t.

“What does this querier mean, this is the first novel ever written about shark attacks?” Millicent exclaims, reaching for the ever-present stack of form-letter rejections. “I seem to recall a small, little-known book called JAWS.”

Don’t skimp on the brainstorming stage; the more solid reasons you can give for believing that your book concept is marketable, the stronger your platform paragraph will be. Remember, no agent is going to ask to see a manuscript purely because its author says it is well-written, any more than our old pal Millicent would respond to a query that mentioned the author’s mother thought the book was the best thing she had ever read with a phone call demanding that the author overnight the whole thing to her.

“Good enough for your mom? Then it’s good enough for me!” is not, alas, a common sentiment in the industry. (But don’t tell Mom; she’ll be so disappointed.)

It’s worth including on your list any fact that will tend to boost confidence in your ability to write and market this book successfully — and that includes references to major bestsellers on similar topics, to show that there is already public interest in your subject matter. Why? Because it will make your query look professional — and, I must say it, better than the 134 queries Millicent has already seen today that did not talk about their books in marketing terms.

Not to mention that dear, pitiful person who whose entire query was devoted to how frustrating it is to try to find an agent for a cozy mystery these days. Especially when it’s the first novel ever written about an old lady who spends her retirement years wandering around, solving murders.

Everybody got those pencils sharpened and ready? Okay, here goes: why are you the best person in the universe to tell this story or make this argument, and why will people who are already buying books like yours want to read it?

Other than, obviously, the great beauty of the writing. Because absolutely the only way to demonstrate that to Millicent is by getting her to read your manuscript, right?

Literary fiction writers, why have you flung your pencils down? “But Anne,” literary novelists protest in dulcet tones, “you astonish me. I always thought that the primary benefit of writing fiction was that I wouldn’t ever have to sully my art with sordid marketing concerns. Surely, if any book category should be exempt from being marketed on anything but the beauty of the writing, it’s mine. Yes, aspiring nonfiction writers have to produce book proposals, and thus are forced to brainstorm about marketing, but until fairly recently, fiction writers could concentrate on storytelling, craft, and, of course, lovely writing. I’ve been nervously watching as more and more, genre fiction writers are being expected to market their own work, but gosh darn it, I write for a relatively tiny target audience deeply devoted to beautiful writing. Please, please tell me that I can just leave the platform paragraph out of my query, and thus don’t have to let you drag me kicking and screaming toward the list below!”

Here, borrow my handkerchief. Hadn’t I mentioned that emotional outbursts aren’t adequate substitutes for well-reasoned selling points?

Seriously, literary novelists, I think you’re missing the point here. No Millicent can possibly be bowled over by the beauty of your writing unless she reads it. And she will only read it if she is impressed by your query.

There’s just no way around that. So it behooves you not only to craft your descriptive paragraph to be as lyrical and moving as humanly possible, but also to use your platform paragraph to make your book sound different — and easier to market — than all of the other literary fiction books Millicent will see queried that day. It will cause your query to jump out of the stack at her: your tribe’s collective reluctance toward thinking about marketing virtually guarantees that if you do it well, your letter will shine out as preeminently professional.

In other words: no, I’m not willing absolve you of the necessity to include a platform paragraph in your query, no matter how many times or how nicely you ask. It’s just too likely to help you.

Where should a literary fiction writer start in coming up with selling points? Precisely where every other writer does: the subject matter. As I’ve said before and will doubtless say again, even the most abstruse literary fiction is about something other than just the writing. So ask yourself: why will the subject matter appeal to readers? How large is the book’s target demographic?

Or, if you prefer to put it in highbrow terms: if you were the publicity person assigned to promote the book, what would you tell the producer of a television show in order to convince her to book the author?

For fiction, the subject matter you choose as the focus of your platform paragraph need not be the central issue of the book, by the way. Even if your novel is about post-apocalyptic government restructuring, if a major character is the gardener charged with replanting the White House’s Rose Garden in newly-toxic soil, and you’ve been a landscaper for a decade, that’s relevant. (It informed what you chose to have that character plant, didn’t it?)

Some prompts to get you — and everybody else — brainstorming. Some effective selling points include…

(1) Experience that would tend to bolster your claim to be an expert on the subject matter of your book.
This is the crux of most nonfiction platforms, of course, but it’s worth considering for fiction, too. If you have spent years on activities relating to your topic, that is definitely a selling point. Some possible examples:

Conan the Barbarian has been a quilting enthusiast for thirty-seven years; all of the stitches described in his Civil War romance are historically accurate.

Napoléon Bonaparte’s extensive travels around Europe have equipped him to provide unique insights into his travel guides.

Tammy Faye Baker originally came to public attention by performing in a show featuring sock puppets, so she is well identified in the public mind with puppetry.

Actually, I think this last one is at least partially true. But I should probably state up front that otherwise, my examples will have no existence outside my pretty little head, and should accordingly remain unquoted forever after.

While I’m on the subject of claims that shouldn’t be taken at face value, this seems like a dandy point to repeat a piece of general Internet wisdom: just because a statistic appears online doesn’t necessarily mean it’s true. It’s not as though the Fact-Checker Genie whirls his way through every website every day, cleaning up inconsistencies and correcting misstatements. Heck, even the Spelling Fairy fails to make her rounds on a regular basis.

So while you are looking for statistics to decorate your platform paragraph, make sure you are lifting them from a credible source. Remember, to people who create books for a living, a ten-second Google search does not constitute research; they will expect you to have taken the time to track down verifiable facts.

(2) Educational credentials.
Another favorite from the platform hit parade. Even if your degrees do not relate directly to your topic, any degrees (earned or honorary), certificates, or years of study add to your credibility.

Yes, even if you are a novelist writing about something unrelated to your field of study: a demonstrated ability to fulfill the requirements of an academic program is a pretty clear indicator that you can follow complex sets of directions. (Believe me, the usefulness of a writer’s ability to follow directions well will become abundantly apparent before the ink is dry on the agency contract: deadlines are often too tight for multiple drafts.) Some possible examples:

Elmer Fudd holds an earned doctorate in particle physics from the University of Bonn, and thus is eminently qualified to write on the effects of atomic bombs upon wascally wabbits.

Charlton Heston was granted an honorary degree in criminology from the University of Texas, in recognition of his efforts to further gun usage.

Cleopatra completed a certificate program in neurosurgery at Bellevue Community College. She also claims descent from the goddess Aphrodite.

Okay, so that last bit isn’t really a selling point for a cookbook. But you must admit, it would make Millicent do a double-take when reading Cleopatra’s bio.

(3) Honors.
If you have been recognized for your work or volunteer efforts, this is the time to mention it. Finalist in a major contest, in this or any other year, anybody?

And it need not be recognition for your writing, either: the point here is to demonstrate that there are people (translation for Millicent: potential book-buyers) who already have positive associations with your name. Some possible examples:

Sweeney Todd was named Baker of the Year four years running.

Keanu Reeves won the Nobel Prize in Chemistry in 1990 for his research on THE MATRIX.

Fatty Arbuckle was named Citizen of the Year of Fairbanks, Alaska. As a result, newspapers in Fairbanks are demonstrably eager to run articles on his work.

(4) Your former publications and public speaking experience.
Yes, yes, I know: I spent the top of this post convincing you that you needn’t despair if you had no previous publications. That doesn’t mean that I’m not going to urge those who do to bring them up in the platform paragraph — are you crazy? Millicent has a reverence for the published word the borders on the devout.

So if you have any previous publication whatsoever, list it, EVEN IF IT HAS ABSOLUTELY NO RELATION TO THE BOOK YOU ARE CURRENTLY QUERYING. If your last book in another genre sold well, or if you were affiliated somehow with a book that sold well, mention it.

And please, don’t fall into the trap of thinking that only fiction credentials count if you’re pushing a novel, or that your published short story won’t help you get your memoir past Millicent: a publication is a publication is a publication. Some editor took a chance on you; Millie needs to know that in order to assess your query properly.

If you have ever done any public speaking, mention it, too: it renders you a better bet for book signings and interviews. If you have done a public reading of your work, definitely mention it, because very few first-time authors have any public reading experience at all. (And if you doubt that, you aren’t going to enough author readings. You’d be amazed at how many of ‘em never lift their eyes from the page, or who read in a drab monotone, or seem unfamiliar with the words on the page.)

Some possible examples:

Bigfoot writes a regular column on hair care for Sassy magazine.

Marcel Marceau has a wealth of public speaking experience. His lecture series, “Speak Up!” has drawn crowds for years on eight continents.

I’m going to hold off on the rest of the list until tomorrow, to give everyone a chance to ruminate on the possibilities we’ve discussed so far. While you are pondering, try not to talk yourself out of listing any particular selling point: remember, this list is for you, a tool to help you construct your platform paragraph, so don’t over-edit here. And don’t invest too much energy in phrasing; we shall be talking later in this series about how to work these points gracefully into your query.

Oh, and keep up the good work!

Queryfest XI: who, me? Inconspicuous? When I’m tap-dancing and waving sparklers?

Yet another unplanned hiatus, campers: my server went down like a glass-jawed boxer, taking my blog access and e-mail with it. If you were picturing me taking advantage of my suddenly net-bereft existence by curling up on the nearest chaise longue with a stack of new releases, you underestimate the shrillness of my telephone. How on earth did so many curious people — and I mean that in both senses — find out that I wrote my undergraduate thesis on the 1934 San Francisco General Strike? Is there some sort of database for academic work the author never tried to get published? Or are there merely very few people who have written on the subject, since, say, Franklin Roosevelt was president? I’m not complaining — I’ve gotten some awfully interesting conversations out of it, enough to prompt me to dig out my long-buried notes on a novel set in the 1930s — but if anyone’s gearing up to come knocking on my studio door to ask questions about my fifth-grade history paper on the Bonus March, the professor’s out for the weekend. I want to get back to that stack of new releases.

My literature-minded parents, you will be either amused or appalled to hear, made me type that history paper in standard format, because professional presentation of a book manuscript was not the kind of thing they wanted their little girl to traipse into middle school not being able to do. I had to explain to my teacher what a slug line was.

Speaking of documents that must adhere to the rigors of standard format, I hope you’ve been whipping those manuscripts into shape for submission: after so many days away from you fine people, I’m longing to kick Queryfest into overdrive. In celebration of my newfound vim and the ostensible cooperation of my server (hang in there, baby!), I anticipate polishing off the infamous troubleshooting checklist this very evening. I’m going to be tackling readers’ burning questions on the subject in the days to come, so now would be a great time to leave a comment with any lingering concerns on the subject that might be troubling your mind in the dead of night.

Oh, don’t pretend you haven’t devoted a midnight or two to worrying about your querying prowess. Writers have magnificently creative minds, gifted at manufacturing huge, complex structures entirely out of angst.

I’m also going to be taking my infamously sharp editing pencils to a randomly-selected few readers’ queries as illustrative examples. If you would like to toss yours into the mix, submit it exactly as you would to the agent of your dreams — but send it as a Word attachment, please, so I may take a peek at your formatting — to contest@annemini(dot)com. (You thought I would set up a separate address for non-contests?) Naturally, I shall change contact information if I use it as an example; please give some indication in your e-mail whether you would prefer that I use your actual name or a pseudonym. Oh, and do include a positive statement that I have your permission to use your query as an example.

To our muttons. As those of you with unusually good memories may perhaps recall, before the connectivity imps dragged me temporarily from your presence, I had asked — nay, demanded — that those of you who had already drafted queries print them up, plant them firmly by your doubtless attractive elbows, and ask yourselves an array of trenchant questions about them.

Time again to whip ‘em out. Our last batch of questions will focus upon means of conveying that your book is interesting, in addition to being marketable under current literary conditions. Contrary to popular opinion amongst queriers, it’s not necessarily self-evident in a plot description for even the most fascinating book how or why it is likely to pique readers’ interest. Or whether it is exciting. Or even vaguely original.

Blessed are the Millicents, for they shall be plowing through it all.

Of course, some of the queries passing under her weary eyes must be for books that are neither interesting, exciting, or original in any way, but you’d be astonished at how many query letters for genuinely, gob-smackingly compelling books fail to make them sound even remotely so. It’s as though half the aspiring writers out there believe that the mere fact of having completed the manuscript is in itself a merit badge of fascination — and sufficient reason for total strangers to mob bookstores, clamoring to read their books.

I hate to be the one to break it to those of you who have spent the last few years polishing the latest iteration of the Great American Novel, but that’s just not how it works. Few readers march into the corner bookstore and announce to the nice person manning the cash register, “I want to buy a book. Not on any particular subject matter, mind you, and I have no strong literary preferences of my own. No, I want to purchase some volume of prose simply because someone was enterprising enough to write it. Lead me instantly to such a tome, my good man.”

“That’s going to present a bit of a problem,” the clerk would be forced to say. “By definition, every book in here was written by someone enterprising enough to write a book. Unless, of course, it’s a celebrity memoir, in which case it was written by someone enterprising enough to get paid for writing in someone else’s voice.”

Doesn’t happen much, I’m afraid. And that’s why, in case anyone had been wondering, agents and the Millicents who screen queries for them seldom cast their eyes over a query that makes a book sound mundane and exclaim, “Oh, it doesn’t matter that this story doesn’t sound very exciting, or that I think it will not appeal to any currently-established group of readers. The author clearly worked very hard on it, and that’s good enough for me. Let’s request the full manuscript!” Not being in the business of seeking out the best in new literature on a not-for-profit basis, they harbor a prejudice for books they believe they can sell.

Then, too, the ability to produce complete manuscripts is the beginning of the professional writer’s job description, not the end. Literally everyone who sends off a fiction query has done as much — or should, if she is playing by the rules. (You did know that agents assume that any novel being queried or pitched will be not only completely drafted already, but fully polished, right?) And every nonfiction book proposer is at least planning to sit down and write a book.

So in order to catch Millicent’s eye, your query is going to need to make the book sound like it has more going for it. An original and thrilling plot, for instance. An intriguing narrative voice. A set of facts not presented in that particular way before, or an argument the nation would be better for having heard. That sort of stuff.

It may seem strange that I feel compelled to point that out, but you would be astonished at how many queries don’t make a good case for any of these. Truth be known, an astonishingly high percentage of the query letters that fall onto agents’ desks make the books sound dull as the proverbial dishwater.

Which, I hasten to add, isn’t necessarily a reflection upon the book being queried at all. It is, however, a damning indictment of the effectiveness of the query letter in question.

Yes, outraged masses banging on the door of my studio? “But Anne,” purists everywhere shut, “I’m a novelist/memoirist/narrative fiction writer/political essayist looking for the skinny on the Bonus March, not an ad copywriter. If everything I had to say could be summarized in a single-page letter, I wouldn’t have much material for a 400-page book, now would I? Surely, Millicent must be aware of that — and if she isn’t, why doesn’t she have the intellectual curiosity/open-mindedness/common decency to take a gander at my manuscript before deciding that it is not particularly likely to interest readers in a specific target demographic, rather than leaping to that conclusion based on the query alone?”

The short answer: time.

The long answer: our Millie has a heck of a lot of queries to get through on any given day. Since her boss, the agent of your dreams, could not possibly read every manuscript queried, it’s her job to leap to that conclusion as speedily as possible for the overwhelming majority queries. She was specifically hired to weed out the ones that don’t seem like good fits for the agency, are not well written, are not likely to do well in the current market — and yes, Virginia, the ones that just don’t make the book sound especially interesting.

Darned right, that requires a snap judgment, and certainly a subjective one. A Millicent who bores easily tends to be very, very good at her job — which, lest we forget, primarily involves rejecting aspiring writers.

Stop seething and think about that massive pile of queries on her desk for a moment: the authors of every single one of those find their own books fascinating, too, but that’s not enough to intrigue our favorite agency screener. To be the one query out of a hundred for which she will request pages (a more generous proportion of acceptance to rejection than most, incidentally), that letter is going to have to make her believe that the book is fascinating.

Why, yes, that is a pretty tall order, now that you mention it — and virtually impossible to pull off when a writer forgets that the query is a writing sample, just as much as the manuscript is. Long-time readers of this blog, please open your hymnals and sing along:

broken-recordRealistically, every English sentence a writer places under an agent or editor’s nose is a writing sample: the query, the synopsis, the bio, the book proposal. Every paragraph is yet another opportunity to show these people that you can write.

Again, this is where adhering to a pre-set formula for query letter perfection can really harm a manuscript’s chances. By definition, cooking-mix prototypes are generic; you really don’t want to add your title to one of the many templates out there and stir.

It’s conducive to boredom, amongst other drawbacks. Instead, you will want to use every ounce of writing skill to make that screener forget that you are listing the basic points that a solid, professional query letter hits.

Yes, cramming all of that info into a page is an annoying exercise — but your job is to make it look easy. A good writer, the theory runs, should be able to make even relatively ho-hum matters read well. If you are talented enough to make a paragraph about your writing credentials sound like a gripping saga (or, at the very least, as though all of human history up to yesterday had been specifically arranged to render you the best possible writer for the book you are proposing), imagine how stirring a descriptive paragraph you could construct about your plot or argument.

You must have found them fascinating, mustn’t you, to devote all of that time to writing a book about them?

Not entirely coincidentally, the next couple of items on our query checklist are intended to help you sound like the good writer you are — and your book like the great read it is. Who could have seen that coming?

(31) Is my query letter 100% free of clichés?
In a manuscript, the desirability of steering clear of the hackneyed and well-worn is self-evident — or should be. The goal here, after all, is to convince an agent or editor that the manuscript is original; by definition, clichés have been done before.

Yet clichés turn up with surprising frequency in query letters, synopses, and even author bios. There are some pretty good reasons for that, actually: generalities are the next-door neighbors of clichés, and anybody who has ever had any contact with marketing copy, particularly for movies, might easily fall into the mistaken belief that using the usual shorthand (boy meets girl, the doctor who can’t heal himself, the protagonist in a high-risk job who cannot commit romantically, the man whose family is slaughtered within the first scene so he has an excuse to embark upon a festival of revenge, etc.) is just the way that creative people talk about their projects amongst themselves.

It isn’t. So don’t. Use the space instead to make Millie exclaim, “Wow, I’ve never seen that before.” Or at least, “Wow, that’s a magnificent turn of phrase about a fairly predictable plot point.”

How? Remember what I was saying earlier in this series about how much Millicent likes amazing details? That’s the best cure for the common cliché.

The other way that clichés often creep into queries and synopses is when writers invoke stereotypes, either as shorthand (that descriptive paragraph can’t be very long, after all) or in an attempt to put a spin on a hackneyed concept. News flash: the first almost never works, especially for fiction. This is the place to air your ideas, not the common wisdom.

The second is just hard to pull off in a short piece of writing, for much the same reason that experimental spellings, innovative sentence structures, and imaginative punctuation tend not to lend magic to a writing sample. (Unfortunately for writers of cutting-edge literary fiction.) To a professional seeing any given writer’s work for the first time, it’s pretty hard to tell what is a deliberate play upon language and what is simply evidence that the submitter did not pay very close attention in English class.

Similarly, on a quick read of a short sample, it can be pretty hard to tell the difference between a reference to a tired old concept like this:

Ambrosia (a not-so-sweet 16) is a ditsy cheerleader who dominates her school, but learns the true meaning of caring through participation in competitive sport.

and a subtle subversive twist on a well-worn concept:

Ambrosia (16) is a ditsy cheerleader — or is she? She has spent her first three years of high school carefully cultivating a reputation as a nitwit, but in reality, she’s young-looking nuclear physicist acting a role so she can infiltrate the local high school to ferret out the science teacher bent upon world domination.

I don’t mean to shock anyone, but it’s just a fact that skimmers will often read only the beginnings of sentences. And since both descriptions begin with she’s a ditsy cheerleader

Does that chorus of groans mean you’re getting the picture?

Save the subtle social criticism for the manuscript; in your query letter and synopsis, stick to specifics, and avoid stereotypes like the — wait for the cliché — plague. Excise anything that has even the remotest chance of being mistaken for a stereotype.

(32) Is my query letter free of catchphrases?
Sometimes, writers will include hackneyed phrases in an effort to be hip — a notoriously common tactic in older writers’ queries for books aimed at the YA or twentysomething market, incidentally. However, there can be a fine line between a hip riff on the zeitgeist and a cliché. Few human creations age faster than last year’s catchphrase.

And nothing signals an older writer faster to Millicent than a teenage character who rolls her eyes, pouts, habitually slams doors, and/or quotes the latest catchphrase every 42 seconds at the dinner table. Certainly if she does it in the summary paragraph of a query letter.

Yes, some teenagers have been known to do all of these things in real life; Millicent’s seen it, too. Telling her again is just going to bore her.

When in doubt, leave it out, as my alcoholic high school expository writing teacher used to hiccup into my cringing adolescent ear. He was also prone to shouting, “TWAIN!” at students who failed to spell proper nouns correctly, presumably in reference to Mark Twain’s assertion that he didn’t care what was printed about him, as long as they spelled his name right. (Several public figures have disputed his claim to have said that first; Dorothy Parker certainly said it most often.)

Sure, my teacher’s DTs occasionally caused him to see Edgar Allen Poe peering at him menacingly from dark corners, but the man knew his way around a sentence. Like him, many people in the publishing industry have a hatred of clichés that sometimes borders on the pathological. “I want to see THIS writer’s words,” some have been known to complain, “not somebody else’s.”

Don’t tempt these people — they already have itchy rejection-trigger fingers.

(33) Is my query letter free of jargon?
Not all boredom springs from predictability,: sometimes, it’s born of confusion. A common source of the latter: the over-use of technical terms in a query letter.

Predictably, jargon pops up all the time in nonfiction queries and proposals, especially for manuscripts on technical subjects. How better to impress Millicent with one’s expertise, the expert thinks, than by rattling off a bunch of terms a layperson couldn’t possibly understand?

I can think of a better way: by presenting one’s credentials professionally — and by explaining complex concepts in terms that even someone totally unfamiliar with the subject matter will understand.

Remember, even if Millicent works for an agent who happens to specialize in your type of nonfiction book, she’s almost certainly not a specialist in your area. Nor is her boss — or, in all probability, the editor who will acquire the book. For marketing purposes, it’s safest to assume that they were all English majors, and choose your words accordingly.

Novelists also tend to use jargon quite a bit in their queries, especially if their protagonists are doctors, lawyers, physicists like our cheerleader friend, professors (or ex-professors, like yours truly), or members of another legitimately jargon-ridden profession. These writers believe, not entirely without cause, that incorporating jargon will not only make these characters sound credible — quoth they: “But these people really sound that way!” — but will make the writers themselves sound as though they know what they’re talking about.

Laudable goals, both — but if Millicent can’t understand what either is saying, this strategy is not going to work. (The same holds true with contest judges, by the way.) And honestly, if a writer can’t make it through a paragraph-long plot description without resorting to jargon, why shouldn’t she assume that the manuscript will be peppered with the stuff?

Remember, one of the things any successful query needs to demonstrate is that the sender can write. Since jargon is by definition shorthand, it tends to be a substitute for evocative descriptions, not an integral part of them.

Wow Millicent with your expertise in your book’s subject matter, by all means — but in the query, be sure to cast them in layman’s terms. Speaking of writing talent…

(34) Does the sentence structure vary enough to show off my writing talent?
Writers tend not to think about sentence structure much in this context, but remember, Millicent is reading a whole lot of these missives in a row. The fact that your garden-variety query letter is stuffed to the brim with simple declarative sentences — or with four-line beauties with two semicolons in each — is bound to make those queries start to blur together after a while. Take a peek at this fairly typical gem:

I have written a book called Straightforward Metaphors. I hope it will interest you. It is about two sailors who go to sea. They get wet. They catch a fish. It gets away. Life is strange.

Sorry, writer-who-loves-simplicity, but THE OLD MAN AND THE SEA has already been done. There’s a reason that book is taught to 15-year-olds: the sentence structure is definitely YA, and thus probably not reflective of the narrative voice in this particular narrative. Despite the current popularity and burgeoning innovation of the YA market, using YA language is not the best way to pitch adult fiction.

Too-simple sentence structures are not the only reason Millicent might draw unflattering conclusions about a writer’s skill level from a query letter — poor grammar and/or spelling are far more common prompts. (Chant it with me now, campers: reread that query IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD before you pop it in the mail or hit SEND.) However, even subtle structural repetition can set off some red flags.

I have written a novel, Straightforward Metaphors, and I hope you will be interested in representing it. Two sailors put to sea in a pea-green boat. They find their clothing all wet in record time. They toss their uniforms into the ocean, and their captain sees them dancing about the deck in their very non-regulation underwear. Hilarity ensues, and a court-martial has never been funnier.

Did you catch the problem? As I have argued about narrative writing, it’s tiring for a reader to scan the same sentence structures back-to-back, line after line.

Mixing it up a little is a relatively painless way to make your writing seem more sophisticated and lively without altering meaning. After all, that single-page letter is your big chance to impress Millicent with your writing acumen.

(35) Have I avoided the passive voice altogether in my query letter?
Eschewing the passive voice in every piece of writing you submit to an agency or a publishing house is an excellent idea because, not to put too fine a point on it…

broken-recordPretty much every professional reader in the U.S. has been specifically trained to regard the passive voice as inherently poor writing. At minimum, it’s less vibrant than more direct and active sentences. If you want to impress a pro with the quality of your writing, you should avoid the passive voice as much as possible.

Have you been left in doubt by me as to why? (Yes, well might that sentence make you cringe, campers. It is incumbent upon me as your querying coach to be brutal in my application of the passive voice in this example.) It is designed to avoid mention of who is actually doing what in a sentence. It makes it look as though things are making themselves happen, rather than things being done by protagonists. Characters seem to be acted-upon, rather than acting. The plethora of subordinate clauses to which writers fond of this indirect style appear constitutionally drawn to as if they were being pulled by a giant magnet is bound to result in sentences to which there appears to be no end, just going on and on without ever seeming to reach any point or satisfactory conceptual conclusion, perhaps because due to lemmings a lack of proofreading by them in order to free their text from incursions by older draft remnants. Or maybe they are just being glowered at by E. Allen Poe. In any case, there are even instances where so many passive-voiced sentences appear in a row that it becomes quite confusing for the reader of the page in front of him to be impressed with a clear view of what is happening in the story.

Had enough of that reader-abusing structure? Millicent has — and frankly, so have I. After years of yanking such sentences out of query letters, synopses, and manuscripts, I actually found it mentally painful to construct that last paragraph.

Because the literary world’s disdain for the passive voice is so close to universal, most of you probably already take active steps to avoid using it in your manuscripts. Surprisingly few queriers seem to realize that the norms of good writing apply to query letters as well, though. In a way, that’s understandable: when a writer is in the throes of trying to sum up the appeal of a 400-page book in the space of a single paragraph (or a 3-5 page synopsis, even), it can be awfully tempting to trim some space by letting the sentence structure imply that actions happened entirely of their own accord.

So instead of Harold’s teacher went around the room, rapping the students who had received grades of B- or lower over their quivering knuckles with a ruler, many queries will opt for The students who had received grades of B- or lower got their knuckles rapped, or even after receiving a C, Harold found himself with rapped knuckles, as if ruler-wielding cherubim had descended from the heavens and did the rapping without human intervention of any kind.

And the Millicents of this world roll their eyes, just like the teenage characters in so many novel submissions. Everybody knows that seraphim are the ones that wield rulers.

Just between us, there’s another reason to avoid the passive voice in queries and synopses. On an almost subliminal level, the passive voice tends to imply that your protagonist is being acted-upon, rather than being the primary actor in an exciting drama. Which conveniently brings us to…

(36) Does my descriptive paragraph make my protagonist come across as the primary actor in an exciting drama? Or simply a character acted-upon by forces swirling around her?
As I have pointed out before, agents and editors see a LOT of novel submissions featuring passive protagonists, stories about characters who stand around, observing up a storm, being buffeted about by the plot. They receive even more queries that imply that their protagonists are not active.

We’ve all read stories like this, right? The lead watches the nasty clique rule the school, silently resenting their behavior until the magic day that the newly-transferred halfback notices her; the amateur detective goes to the prime suspect’s house and instead of asking probing questions, just waits to see what will happen — and what do you know? The villain spontaneously confesses. The shy couple is madly in love, but neither will make a move for 78 pages — until that hurricane forces them to share the same cramped basement. Even then, those lips don’t actually make contact until flooding wafts the rocking horse across the room to push him into her.

As I’ve explained at length in the past about why first novels with passive protagonists tend to be harder to sell than ones with strong actors (for evidence of same, see the PURGING PROTAGONIST PASSIVITY category, right), I shan’t belabor the point on the manuscript level. In the course of trying to summarize a complex premise in a query, though, many writers present their protagonists as mere pawns buffeted about by forces beyond their control, rather than interesting people in interesting situations. Particularly, I’ve noticed, if those protagonists happen to be female.

So can you really blame Millicent for drawing the conclusion that the protagonists in these books are passive, when these queries present her as so? Yes, it’s unfair to leap to conclusions about an entire book’s writing choices based upon only a paragraph’s worth of summary. But lest we forget, that exercising that particular bit of unfairness forms a crucial part of her job description.

Don’t risk it. It’s not enough for your protagonist to be the heroine of her own story; your query has to make her sound like the heroine. And no, just having her name be the only one that appears in the descriptive paragraph isn’t necessarily sufficient to pull that off.

(37) For fiction and memoir, does my query (particularly the descriptive paragraph) make the stakes in the book’s central conflict seem high enough for my protagonist that readers will care about the outcome? Does the conflict come across as both plausible and compelling? For other nonfiction, have I made the problem or issue I’m addressing appear important?
There’s a truism in editing: if a dialogue scene is dragging, raise the stakes for one of the speakers. The more the characters care about the outcome of a conflict, the easier it will be for the reader to care, too. By the same token, a fine revision tactic for keeping the reader turning nonfiction pages is to make a strong and continual case for why the subject matter of the book is vital — to the individual reader, to the society, to the world.

The same principle holds true for queries: if Millicent understands what a protagonist stands to gain or lose from confronting a clearly-defined problem, she’s more likely to find the story compelling. Similarly, if the query makes it pellucidly clear why she should care about its central question — and, more importantly, why readers in the target audience will care deeply about it — the argument is more likely to grab her.

Or, to cast it in #36′s terms: it’s not enough to impress upon reader over the course of for your manuscript or book proposal that your subject matter, characters, and/or situation is gripping enough to justify reading an entire book about it; your query has to make it sound gripping, too.

Memoir queries are especially prone to underselling the importance of what’s at stake for the protagonist. After all, from the memoirist’s perspective (and frequently for writers of autobiographical fiction as well), the primary significance of the story may well be that (a) it’s a true story and (b) it happened to the writer. Shouldn’t the very truth of the story, combined with the single person most able to give an inside perspective, be enough to captivate readers?

That’s certainly an understandable point of view, from a writerly perspective, but from a professional viewpoint, the answer is usually no. No one buys a non-celebrity memoir simply because the events described in it happened to the author; there are far, far too many truthful memoirs out there for that to be the sole criterion for book buyers.

Don’t believe me? Okay, plunk yourself down in front of the memoir section of any well-stocked bookstore. Remain motionless until you overhear a browser in that section murmur, “You know what I’m looking for? A true story. Preferably one that really happened, if possible in real life. It would be nice if the author were the person to whom it happened, and I would be absolutely in heaven if that character never stirred so much as a fingertip to alter her ambient conditions. Yep, that’s the book for me.”

When you’ve stood still so long that bookstore patrons have begun to use you as a coat rack, perhaps you will admit I have a point here.

Readers always weigh other factors into their choice of a memoir. So does Millicent in evaluating a query to decide whether she should request pages. Just as it’s the writer’s job to construct a manuscript or book proposal’s narrative to render the story compelling not just for herself, it’s incumbent upon the querying memoirist to give a screener plenty of reason to say, “Wow, this sounds not only like the narrator is an interesting person in an interesting situation — the conflict he faces comes across as one that will fascinate many readers in the already well-saturated memoir market.”

Yes, her thoughts honestly are that prolix. Our Millie is a complex reasoner.

Obviously, you don’t want to go overboard in making your case for your story or argument’s importance: implying that resolving the burning issue of leaf droppage on your lawn is the single most important factor in attaining world peace is only going to provoke peals of laughter. The line between conveying importance and self-importance can be distressingly thin.

That’s the beauty of raising the stakes: ideally, you won’t have to make positive statements about the importance of your subject matter at all, at least for fiction. (For nonfiction, go ahead and explain why the world should care. Or at least a niche audience of readers.) Your sterling description of the dynamic tension in the narrative will allow the reader to draw her own conclusion. You are just leading her toward the conclusion you wish her to draw.

You’re also, I would like to remind you, leading her away from drawing unflattering conclusions about you and your book. Which is why you should ask yourself…

(38) Is my query letter in correspondence format, with indented paragraphs?
Yes, yes, I know: I brought this up in question #1, but enough queries get rejected every year on this basis alone that I couldn’t resist an end-of-list reminder. Ahem:

broken-recordFor a paper query, it’s absolutely imperative that the paragraphs are indented. No exceptions. Business format is simply inappropriate for a query letter.

(39) Does my query letter read it is talking about a book in my chosen book category?
Well might your jaw drop. It is unbelievably common for queries in general, and book description paragraphs in particular, not to sound like what they are, promotion for a specific type of book aimed at a specific target audience who will look for it on a specific bookshelf in any old bookstore. Thrillers often aren’t described as remotely thrilling; mysteries fail to mystify, and heartwarming tales of romance and personal fulfillment leave Millicent’s cockles downright icy.

Can you really blame her, then, for assuming — perhaps wrongly — that the manuscripts in question will not provide the experience readers of thrillers, mysteries, or heartwarming tales have come to expect?

Even if the plot comes across as genre-appropriate or the argument is presented well, the language used in queries frequently leaves Millicent wondering if their authors have even read widely in their chosen book categories. Queries for YA dotted with three-syllable words, like descriptions of books purporting to explain the mysteries of particle physics in which no word exceeds four letters, imply a manuscript that does not, to put it mildly, take its target readership’s vocabulary levels into account.

Remember, Millicent is trained to think in terms of book categories — and to make her mind up fast. Just as it would be poor strategy for the first page of your novel or book proposal to leave her in doubt about your ability to write well for your target audience, your query’s word choices, particularly in the book description paragraph, should reflect the book category in which you hope to publish.

(40) Does my query letter read as though I have a personality?
I like to save this question for last, since it so frequently seems to come as a surprise to writers who have done their homework, the ones who have studied guides and attended workshops on how to craft the perfect query letter.

Personality?” they cry, incredulous and sometimes even offended at the very thought. “A query letter isn’t about personality; it’s about saying exactly what the agent wants to hear about my book, isn’t it?”

I beg to differ. A cookie-cutter query is like the man without a face we were discussing last time: he may dress well, but you’re not going to be able to describe him five minutes after he walks out of the room. The fact is, the various flavors of perfect query are pervasive enough that a relatively diligent agency screener will be familiar with them all inside of a week. In the midst of all of that repetition, a textbook-perfect letter can come across as, well, unimaginative.

In a situation where you are pitching your imagination and perceptiveness, is this the best impression you could possibly make?

Your query letter should sound like you at your very best: literate, polished, and, to employ an often misused term, unique. Your book actually isn’t like anybody else’s — so why should your query read like 57 of the last 72 that crossed Millicent’s desk? You need to sound professional, of course, but if you’re a funny person, the query should reflect that. If you are a writer whose prose tends to be quirky, the query should reflect that, too.

Of course, if you spent your twenties and early thirties as an international spy and man of intrigue, you might want to bring that up in your query, too. Because, you see, a query letter is not just a solicitation for an agent to pick up your book; it is an invitation to an individual to enter into a long-term relationship with you.

As I mentioned at the very beginning of Queryfest, I firmly believe that there is no 100% foolproof formula, my friends, whatever the guides tell you. But if you avoid the classic mistakes, your chances of coming across as an interesting, complex person who has written a book worth reading rise exponentially.

Next time, I shall be tackling that perennial bugbear of query-constructors: figuring out is and is not a credential worth including in your platform paragraph. Or, as we like to say here at Author! Author!, we’re going to be celebrating Halloween by handing out some Eye-Catching Query Letter Candy.

Keep up the good work!

Queryfest, part IX: toiling productively in the vineyards of literature, or, would Pavlov’s doggie like a biscuit?

Since we began our last post with an image of a crowd storming a castle, I thought it might be nice to open tonight’s Queryfest post with an image of an un-stormed one. I like to yank this gorgeous image from the Book of Hours out of the mothballs every now and again, because it is such an accurate depiction of how so many aspiring writers view the work of querying these days: a long, toilsome effort aimed toward impressing the powerful folks in the white castle on the hill — who may or may not be paying attention — under a sky that (we hope) conceals at least a few minor deities rooting for the underdog’s eventual success.

What’s that you say, campers? It may have felt like that back I was trying to find the right agent way back in the dimly-remembered mists of the Paleolithic era, but everyone concerned feels perfectly marvelous about the process today? Whew, that’s a relief — I guess I can end Queryfest here and now.

On the off chance that I wasn’t the only aspiring writer who ever shivered in the face of seemingly unalterable industry coldness, I feel an obligation to point out from the other side of the Rubicon that even those newest to querying are not as entirely helpless in the face of it as we writers tend to tell ourselves we are.

Stop rolling your eyes; it’s true. Although much of a writer’s progress along the road to publication is dependent upon factors outside her control — fads in writing style, fashions in content, and what species of memoir has garnered the most scandals recently, to name but three — how an aspiring writer presents her work to the industry is in fact entirely under her own control.

That’s a really, really nice way of saying that from a professional reader’s point of view, scads of query letters traject themselves like lemmings straight from the envelope into the rejection pile with scarcely a pause in between, due to problems that the writers who sent them could have fixed fairly easily. Sadly, the vast majority are rejected for reasons that don’t necessarily have anything to do with the potential personality fit between the author and agent, the agent’s ability to sell the book in question in the current market, or even the quality of the writing.

Yes, yes, I know — the form-letter rejection you got implies otherwise. But form letters rejections are, by definition, sent to everyone an agency is rejecting, regardless of the reason. Because a good agency genuinely does not want to discourage writers on the way to perfecting their craft and professionalizing their presentation, their prefab rejections are usually geared toward the best of the rejected manuscripts, the near-misses for whom it’s actually true that the book sounds intriguing, but publishing houses just are not buying that sort of manuscript right now.

That is not, however, your garden-variety rejected query. A hefty percentage of them all contain the same 10 or 15 stripes of mistake. And that repetition has serious implications for even otherwise good queries that happen to stumble into the same pitfalls.

A forest of hands just sprouted out there in the ether. “But Anne,” conscientious queriers everywhere moan, “that’s absurd! How could anyone else’s querying habits, or even the querying habits of every single other aspiring writer in the nation, possibly have any effect upon my query’s reception at an agency? They’re all judged individually, aren’t they?”

Well, yes and no, moaners. Because agents and their screeners read so many of the darned things, they inevitably develop pet peeves and start identifying common red flags. And because our old pal, Millicent the agency screener, often spends hours on end scanning queries, even if only 20 of them share the same basic error — and trust me, more of them will — the 21rst query that carries even a shade of similarity is likely to trigger a knee-jerk reaction so strong that even Dr. Pavlov would shake his head and say, “No kidding? Just because the letter was addressed to Dear Agent, rather than to an individual?”

Oh, yes, Dr. Pavlov, there are few epistolary errors that engender a stronger — or quicker — negative response than a Dear Agent letter. That’s merely the best-known of the notorious query-readers’ pet peeves.

In response to that giant collective huff of indignation I just out there: you’re probably thinking that Millicent is hypersensitive, far more eager to reject a query than to accept it, and perhaps even downright mean. Heck, judging by the expressions on your faces, you probably wouldn’t be remotely surprised to learn that she regularly eats live kittens for breakfast, snarls at babies, and honks her horn when Boy Scouts assist people on crutches across the street.

Don’t be ridiculous. Millicent lives in New York City; she doesn’t drive a car. What’s she going to do, honk like a goose?

True, she rejects writers for a living, but that doesn’t mean that rejections are necessarily her fault: many, many, MANY query letters just scream from their very first paragraph, “Reject me! I have no idea what I’m doing on your desk, much less what book category the manuscript my rambling prose professes to promote might best fit into, so why not put me out of my misery right away?”

The ubiquity of such self-rejecting queries — yes, they’re really called that — means that the all-too-common writerly practice of blaming the rejecter is not the best strategy for landing an agent. Call me zany, but if a query elicits a rejection for any reason other than that the storyline or argument in the proposed book didn’t grab Millicent or her boss, my first question would be not, “Oh, how could the screener have made such a mistake?” but “May I have a look at that letter, please, to assess how the writer may improve it?”

Why do I tend to leap straight to that conclusion, you ask? Experience, mostly. Out comes the broken record again:

broken-recordIf there is a single rule of thumb that may be applied at every stage of any successful author’s career, it’s that it ALWAYS behooves us to look critically at our own writing, rather than assuming that the only possible explanation for frowned-upon writing lies in the eye of the predisposition of the reader to frown.

To put it more simply, offense does not always lie in the propensity of the affronted to take umbrage. Millicent may indeed be a bit rejection-happy — it’s her job to reject 98% of what she sees, recall — but any writer willing to put in the time and effort can learn how to avoid provoking her.

I know — it’s tempting just to assume it’s her problem and press on. It’s a pain to revise a query letter, after all, or indeed, to write one in the first place. But it’s my considered opinion that the overwhelming majority of frustrated queriers radically underestimate the amount of energy they habitually put into resenting the necessity to query at all. Is that honestly the best use of a writer’s time?

As with a manuscript, the writer of a query will virtually always be better off taking steps to improve what he can control than blaming the rejection upon other factors out of his control. It is possible to learn from one’s own mistakes, even in the current insanely competitive agent-seeking environment, where most rejected queriers are never told precisely what made Millicent slide their letters directly into their SASEs with a copy of the agency’s one-size-fits-all rejection note. Or, in the case of e-queries, to hit the REPLY key, sending the prefab rejection reply.

I just saw some of your faces fall: hands up, everyone who has ever wasted hours — or days — in trying to read some specific feedback into a rejection platitude like I’m sorry, but I just didn’t fall in love with this, just because it appeared in a letter with a personalized salutation or in an e-mail. While Millicents and their bosses do occasionally break their rejection pattern to add a personal note to a rejection, it’s rare enough these days that you should be flattered if you receive one.

But that’s far from the norm; the advent of the copy-and-paste function has been a positive boon to agencies, much as photocopy machines were a couple of decades before. It’s not hard to see why: honestly, if you were Millicent, would you be willing to type I’m sorry, but this manuscript just doesn’t fit our needs at this time hundreds of times per week if it weren’t absolutely necessary?

In the spirit of trying to avoid being on the receiving end of such stock let-‘em-down-easy phrasing, let’s plunge back into our ongoing efforts to elevate a merely okay query letter into a really good one. At this point, we’ve moved far past the most basic mistakes; now, we’re well into the more sophisticated problems.

That’s good news, by the way. You should be proud of yourself for taking your own writing prospects seriously enough to make it this far — believe me, Millicents everywhere will applaud you for it. As a reward for virtue, I begin tonight with a few exceptionally simple problems to fix.

(18) If I am querying anything but a memoir, is my descriptive paragraph written in the third person and the present tense?
Regardless of the narrative perspective of the manuscript itself, descriptive paragraphs in queries are always written in the third person. So if your description of your first-person fantasy begins I had just landed my dream job when the aliens landed on the roof, change it right away: to Millicent’s eyes, it will read like a description for a memoir. Ditto for pitches and synopses, by the way.

Don’t you wish someone had mentioned that little tidbit to you before you sent out your first query?

The proper tense choice, too, may strike some writers as counter-intuitive: one-paragraph book descriptions, like pitches and synopses, are always written in the present tense. Yes, even when the author is describing events that happened before the fall of the Roman Empire.

And apparently, writers are supposed to know both of these things because the Query Fairy descends from the heavens when one reaches a certain level of craft and bops one on the head with her magic wand. Or because they have attended an expensive class or conference that told them so. Or so I surmise from the fact that this particular piece of advice isn’t given much these days.

I’m not a big fan of keeping expectations like this secret, so let’s shout it to the rooftops: YOUR DESCRIPTIVE PARAGRAPH SHOULD BE IN THE THIRD PERSON AND THE PRESENT TENSE.

The only major exception is, interestingly enough, memoir. Which leads me to:

(19) If I am querying a memoir, is my descriptive paragraph written in the present tense and the first person?
All too often, memoirists refer to themselves in the third person in query letters, pitches, and synopses of their books, puzzling Millicents exceedingly. If your memoir is about you, go ahead and use the perpendicular pronoun.

The logic behind describing memoir in the first person doesn’t really require much explanation — the book’s about you, isn’t it? — but the tense choice might. It simply doesn’t make sense for an adult to say:

Now I am six, and my father tells me to take out the garbage. But I don’t want to take out the garbage, and in a decision that will come back to haunt me in high school, I chose to bury it in the back yard instead.

You must admit, this is more than a little at odds with a sane person’s sense of time. (But then, so is the turn-around time for queries and submissions, frequently.)

Please note, though, that other than this shift in tense and person, the same basic structures we applied last time to describing novels will work perfectly well for memoir: your goal here is make yourself sound like an interesting person in an interesting situation overcoming obstacles to your happiness. For example:

Back in my days as a silent movie star of the 1920s, women ruled the silver screen. I was paid more than my male counterparts; I had my pick of projects (and extras for my private pleasures); my dressing room’s cushions were trimmed in mink. But once the talkies came, I was faced with an impossible choice: take a massive pay cut or allow my public to be told that my beautifully resonant opera-trained voice was too squeaky for the new technology. If I was going to make the films that I wanted, I realized I would have to start writing and directing for myself.

See? By describing herself as the protagonist in a story, rather than just a person talking about herself, our starlet has made a compelling case that both she and the challenges she confronted would make for fascinating reading.

(20) Is the tone and language in my descriptive paragraph representative of the tone and language of the manuscript?
Yes, yes, I know: I’ve just finished telling you that the tense and perspective choice in the description should not be dictated by the voice of the narrative in the book, unless it’s a memoir. But just as a stellar verbal pitch gives the hearer a foretaste of what the manuscript is like, so does a well-constructed descriptive paragraph in a query letter. Just bear in mind that nice writing is not the only aim here: you’re also trying to demonstrate that you are aware of the types of voices considered stylish in your chosen book category — and that you can in fact write in a voice that the already-established readers of that category will like.

Stop laughing. Query letters do so have narrative voices. It’s just that most of the boilerplates we see are so businesslike in tone and generic in content that you’d never notice.

It’s definitely possible, though, to construct a query that gives Millicent a foretaste of your manuscript. If your book is funny, go for a laugh; if it’s scary, make sure to include at least one genuinely frightening image; if it’s sexy, make Millicent pant in her cubicle.

Getting the picture?

Some of you find this suggestion a trifle wacky, I’m sensing. “But Anne,” a scandalized few protest, “didn’t you say earlier in this series that part of the goal here was to come across as professional? Won’t making the descriptive paragraph sound like my surly protagonist/whiny narrator/a lighthearted romp through the merry world of particle physics make me seem like a grump/annoying to work with/like I don’t know what I’m talking about?”

Good questions, scandalized few. Your concerns are precisely why I’m advising that only the descriptive paragraph match the tone of the book, rather than the entire letter.

Surprised? Don’t be. You’re entirely right that Millicent might well draw the wrong conclusions if your letter were written primarily for laughs. Let’s face it, it’s kind of hard to turn the credentials paragraph of a query into much of a chucklefest. Even if you happen to have taught comedic theory for 52 years at the Aspen Institute for Gut-Busting, it would hard to turn that fact into a giggle line.

Although I just did, didn’t I? In a query, though, that would have been a risk: jokes that fall flat are a common screeners’ pet peeve. So unless you’re positive that your joke is (a) original — almost impossible, if it’s related to some standard query element like SASE inclusion — (b) doesn’t detract from the clarity of your letter, and (c) is funny enough that a Millicent bleary-eyed after seven hours of straight screening will chuckle, save the one-liners for your stand-up act.

But in the part of the letter where you’re supposed to be telling a story, why not let your manuscript’s voice come out to play for a few lines? Can you think of a better way to demonstrate to Millicent how your narrative voice is unique?

(21) Am I telling a compelling story in my descriptive paragraph, or does it read as though I’ve written a book report about my own manuscript?
All too often, aspiring writers will construct their descriptive paragraphs as though they were writing high school English papers. There’s usually a pretty good reason for that: writers tend to have been excellent high school English students. So were most agents and editors, as it happens, and certainly most Millicents.

But collective nostalgia for one’s happy days in Intro to American Literature doesn’t mean that a descriptive paragraph demonstrating that glorious past too clearly is smart book marketing at the query stage. Analysis-based descriptions distance the reader from the story being told.

How so, you ask? They tend to rely upon generalities, in a context that cries out for one-of-a-kind specifics. Take a gander at a representative sample:

MIXED MESSAGES is a nuanced slice-of-life tale of interpersonal and intergenerational misunderstanding set against the backdrop of turbulent social change. The protagonist is a troubled man, an employee caught up in a realistic conflict with his boss while his fantasies of perfect love are constantly thwarted by a lackluster family life. Told in alternating first person voices and the present tense, character is revealed through slice-of-life episodes before reaching the denouement.

Doesn’t exactly draw you into the protagonist’s world, does it? This description could be applied equally well to hundreds of thousands of wildly different plot and voice.

As a result of trying to sound analytical, this description presents the protagonist as a man without a face. While all of these things may well be true of the book being discussed, what is this book ABOUT? Who is this troubled man? Where does he live? What kind of work does he do? What’s the central conflict, and what is at stake for the protagonist in overcoming it?

As a rule, Millicent is eager to know the answer to those questions. Faced with a description like this one, though, she is also likely to roll her eyes and mutter, “English term paper,” and swiftly move on to the next query.

Why apply that particular epithet? Because this kind of description talks about the novel, rather than telling its story as a story.

Because Millicent’s job is to spot great storytellers, not great textual analysts, she would have preferred it if the querier simply presented the story directly. Then, too, the writer’s choice to concentrate upon the themes and construction of the novel, rather than who the protagonist is and what conflicts he wants or needs to battle in order to fulfill his dreams decreases the reader’s incentive to care about what’s going on.

Indeed, we’re left wondering what is going on. Here’s the same plot, presented in a manner Millicent is far more likely to find pleasing:

Troubled Harry (47) can’t seem to make it through even a single work day at the squid ink pasta factory without running afoul of his boss, chronic aquatic creature abuser Zeke (52). Since the pasta factory is the town’s only employer, Harry has little choice but to stomach the flogging of innocent carp — until Zeke’s merciless sarcasm at the expense of a dolphin cracks his stoic veneer. After an unsuccessful attempt to unionize the squid, Harry must face the truth: Zeke has been just stringing him along for the last seventeen years about that promotion. But now that he is cast adrift in a rudderless sailboat, what is he going to do about that?

I spy some hands raised out there, do I not? “But Anne,” some terrific English essay-writers point out, “doesn’t the second version leave out a couple of pretty important items? Like, say, that the book is written in the first person, or that it has multiple protagonists?”

Actually, I left those out on purpose, A students; as important as those facts may be to the writer, they would only distract Millicent at the querying stage. Or in a synopsis.

Do you English majors want to know why? Cue the music department.

broken-record Neither the point of view choice nor the number of protagonists is germane at the query stage: the goal of the descriptive paragraph is to show what the book is about, not how it is written. Let the narrative choices come as a delightful surprise.

Remember, your goal here is not to provide a substitute for reading your manuscript, but to describe the book’s premise and central conflict or argument intriguingly enough to prompt someone at the agency to ask you to send pages. At the submission stage, you can let your narrative choices speak for themselves.

Which is, of course, as it should be. As Millicent’s boss, the agent, likes to say, it all depends on the writing.

(22) Does my descriptive paragraph emphasize the specific points that will make the book appeal to my target audience?
Since a query letter is, at base, a marketing document (I do hope that revelation doesn’t startle anybody, at this juncture; if so, where oh where did I go wrong, I had such high hopes when I raised you, etc.), it should be readily apparent to anyone who reads your summary what elements of the book are most likely to draw readers. Or, to put it another way, if you printed out your list of selling points and read it side-by-side with your query, would the summary paragraph demonstrate that at least a few of those elements you identified as most market-worthy?

I said demonstrate, mind you, not just assert. If the answer is no, is the descriptive paragraph doing your book justice as a marketing tool?

Don’t look at me that way: there is absolutely nothing anti-literary about making it clear why habitual readers of your book category will be drawn to your work. Remember, no matter how beautifully your book is written or argued, Millicent isn’t going to know you can write until she reads your manuscript — and if your query does not convince her that your book is potentially marketable, as well as nicely written, she’s not going to ask to see the manuscript.

That’s likely to be the case, incidentally, even if she happens to work at one of the increasingly common agencies that allow aspiring writers to send pages of text along with their queries: just because the agency’s guidelines say that a querier can include other materials doesn’t mean that everything in the packet is going to be read thoroughly before acceptance or rejection. Millicent simply doesn’t have time for that, if she’s going to get through hundreds of queries before lunchtime.

Translation: the query is going to determine whether she reads anything else.

So just in case any of you have been receiving form-letter rejections based upon query + pages agent approaches: I know that it’s tempting to assume that the problem is in the text itself, but strategically, the first place you should be looking for red flags is your letter. In a query + approach, it’s the gatekeeper for your pages.

I’m going to take that chorus of great, gusty sighs as a sign that I’ve made my point sufficiently. If it’s any consolation, contemplating your book’s selling points is great experience for working with an agent: when their clients bring them fresh book ideas, the first question they tend to ask is, “Okay, who needs this book, and why?”

(23) Even if Millicent skipped my opening paragraph, would the descriptive paragraph that followed prompt her to exclaim, “Oh, that story is perfect for {fill in my target audience here}? Or have I forestalled that spontaneous cry by describing my book in back-jacket terms?
This is a corollary of the last one, obviously, but still worth considering as a separate question. One of the most common mistakes in descriptive paragraphs is to confuse vague statements about who might conceivably buy the book with specific, pithy descriptions of what in the book might appeal to the market you’ve already identified in your first paragraph. Compare, for instance:

CANOE-PADDLING MAMAS is designed to appeal to the wild, romantic adventurer in every woman. Set along the scenic Snake River, well known to whitewater rafters, the story follows two women in their journey through fast water and faster men. It belongs on the bookshelf of every paddle-wielding woman in America.

With:

Caroline Bingley (26) and Elizabeth Bennet (20) are floating down a lazy river, the sun baking an uneasy outline around their barely-moving paddles. Suddenly, the rapids are upon them — as is a flotilla of gorgeous, shirtless, rapids-navigating men on generous inner tubes. When a violent hailstorm traps them all in a dank, mysterious cave redolent of recently-departed grizzly bear, shivering in their thin, wet clothes, tempers flare — and so does romance.

The first sounds an awful lot like the summary a publisher’s marketing department might construct for a book’s back jacket, doesn’t it? It’s all breathless hype and promotional persuasion, leaving the reader thinking, “Um, I know nowwhere this story takes place, but what is this book about?”

As you may have already gathered, that’s not a question Millicent is fond of muttering in the middle of reading a query. Which is a shame, really, as so many queriers give her such excellent provocation to mutter it.

By contrast, the second version answers that question very directly: CANOE PADDLING MAMAS is about Caroline and Elizabeth’s trip down a river, where they meet some sizzling potential love interests and perhaps a grizzly.

“Now that’s what I like to see,” Millicent cries, reaching for the seldom-used Yes, please send us the first 50 pages boilerplate. (Oh, you thought that she wrote a fresh letter for every acceptance, too?)

Unfortunately, as we saw earlier in this series, most aspiring writers are so used to reading marketing copy that they might well regard the first version as inherently more professional than the second. In fact, it’s far from uncommon to see this type of marketing rhetoric in synopses, or even in contest entries.

To clear up this misconception once and for all, I’m going to ask you to join me in a little experiment. Scroll down so those last two examples above are hidden, please.

All gone? Good. Now take this multi-part pop quiz.

1) What do you remember most from the first summary paragraph?

The title? The Snake River? The bad cliché? Your speculation that my reference to “every paddle-wielding woman in America” might cause this blog to spring up in some unlikely Internet searches from now until Doomsday?

2) What do you remember about the second?

As a writer, I’m betting that the image that popped first into your mind was that floating phalanx of nearly naked hunks.

3) If you were an agent handling romances, which image would impress you as being easiest to market to outdoorsy heterosexual women — or to indoorsy women who like to fantasize about adventurous encounters with outdoorsy men and/or bears?

I rest my case.

Except to say: in the first summary, a reader is unlikely to remember the story, rather than the query. And in the second, the query-reader is encouraged to identify with the protagonists — who are, like the projected reader, contemplating all of those inner tube-straddling guys.

Okay, try to shake that image from your mind now, so we can move on. No, seriously: stop picturing those floating bodies. We have work to do.

The other reason that the second summary is better is that it presumably echoes the tone of the book. Which brings me to…

(23) If my descriptive paragraph were the only thing a habitual reader in my book category knew about my manuscript, would s/he think, Oh, that sounds like a great read? Or would s/he think, I can’t tell what this book would be like, because this summary could apply to a lot of different kinds of books?
This question often makes even seasoned queriers do a double-take, but actually, it’s closely related to #20, is the tone and language in my description representative of the tone and language of the manuscript? Most query letters elect to adopt one of two tones: unprofessional or serious, serious, serious. The first is never a good idea, but the second is fine — if you happen to have written the 21rst century’s answer to MOBY DICK.

Which I’m guessing no one currently reading this actually has. If, however, you’ve written this year’s answer to BRIDGET JONES’ DIARY, a super-serious summary paragraph is probably not the best marketing tactic. Quite apart from the fact that it’s hard to make a lighthearted romp seem either lighthearted or like a romp if it’s described in a turgid manner, a deadpan presentation is probably not the best strategy for convincing Millicent that you can write comedy.

So why not use the description as a writing sample to demonstrate that you can? In fact, why not embrace the opportunity to show how well you understand your target readership by including images, wording, and details likely to appeal to them?

The same logic can be applied to any category of book — and it’s a great way to figure out whether a plot point is worth mentioning in your summary paragraph, actually. If you have written a steamy romance, choose the sexy detail over the mundane one. If it’s a western, make sure there’s at least one line in the summary that elicits a feeling of the open range. If it’s a horror novel, opt for the creepy detail, and so forth.

The sole exception to this rule is if you happen to have written a really, really dull book on a mind-bendingly tedious topic. Then, and only then, do you have my full and enthusiastic permission to construct a descriptive paragraph that doesn’t sound anything at all like the tone of the book.

Hey, you have to pique Millicent’s interest somehow.

(24) Wait — have I given any indication in the letter who my target audience IS?
Despite my utmost efforts in spreading advice on the subject, most queries include no reference whatsoever to the target audience. It’s as though their writers believe it’s in poor taste to suggest to an agent that somebody somewhere might conceivably wish to purchase the book being pitched.

Call me mercenary, but I think that attitude is rather market-unwise, don’t you? If Millicent is going to spend only about thirty seconds on any given query letter before deciding whether to reject it or not, is there really time for her to murmur, “Hmm, who on earth is going to want to buy this book?”

No extra credit for guessing the answer to that one: no.

As those of you who went through the identifying your target market exercises in last summer’s Pitchingpalooza series already know, figuring out the ideal readership for a book is not always a simple or straightforward task, even for someone who knows the text as intimately as its author. Don’t expect its appeal to be self-evident, therefore, to Millicent.

Yes, even for a book like CANOE-PADDLING MAMAS, where the appeal is pretty darned close to self-evident.

Structure your query to make it as easy as possible for folks in the industry to recognize your book’s worth. Write it well, yes, but also show why readers in your chosen book category will find it appealing. You want Millicent to cast her eyes over your query and go running to her boss, the agent, saying, “Oh, my God, we have to see this manuscript,” don’t you?

To that end, it is a far, far better thing to induce the screener to exclaim, “This book belongs on the bookshelf of every paddle-wielding woman in America!” than to have the query tell her that it does. Even if it’s true. Just a little something to ponder while our heroines explore some wild, largely unexplored river with scantily-clad men who obviously spend a suspiciously high percentage of their time at the gym.

Since I’m not going to be able to wrest that image from your mind anytime, this seems like an excellent place to stop our list for the evening. Keep up the good work!

Queryfest, Part VIII: Millicent! Let us in! Millicent!

angry mob2

A quick announcement before I launch into today’s installment of Queryfest, aimed specifically at writers between the ages of 18 and 30 seeking some Eye-Catching Query Letter Candy (ECQLC). The deadline for Narrative Magazine’s annual 30 Below Story Contest is October 29th. Entry is limited to young adult writers — that’s writers who are themselves young adults, folks, not YA writers — and delightfully, there are some actual cash prizes not only for the top few entries, but for the finalists as well.

They will also consider all entries for publication, and my, is the range of what they are opening to publishing broad. Quoth the contest’s organizers:

Narrative is calling on writers, visual artists, photographers, performers, and filmmakers between eighteen and thirty years old, to tell us a story. We are interested in narrative in the many forms it takes: the word and the image, the traditional and the innovative, the true and the imaginary. We’re looking for short stories, short shorts, essays, memoirs, photo essays, audio and video stories, graphic stories, all forms of literary nonfiction, and excerpts from longer works of both fiction and nonfiction. The editors of Narrative have published the works of many new and emerging writers, who have gone on to become household names, and we continue to look for and to encourage the best new talent we can find.

So you might want to consider checking it out, ECQLC-seekers. Fair warning, though: there is an entrance fee.

Back to the topic at hand. Every time I devote a few weeks to a serious examination of all things query-related, I hear from many, many would-be queriers whose first (or at least second) reaction is to glance at the sheer number and length of the posts and back away quickly, clicking hastily away to another, less challenging writerly forum.

So if you have stuck with it so far, congratulations. Queryfest is not for the faint of heart, but then, neither is querying. Currently, it’s as hard as it has ever been for a first-time writer to catch an agent’s eye. The combination of a rise in home computer ownership, coupled with a slow economy, have caused the tide of queries pouring onto Millicent the agency screener’s desk on any given day to swell from its usual flood to something akin to a tsunami.

Hey, it’s tough out there. The why I have been urging you to take a hard, critical look at your query letter, to make sure that you are projecting the impression that you are an impressively qualified, impeccably professional writer waiting to be discovered.

As opposed to the other kind, who in agents’ minds swarm in legions like the mobs in Frankenstein movies, wielding pitchforks, pitch-soaked flaming torches, unbound manuscripts, and, of course, query letters, chanting endlessly, “Represent my book! Represent my book!” (Alternated with, of course, “It’s a natural for Oprah!”) It’s like a bad horror film: no matter how many of those manuscripts Millicent rejects, they just keep coming, relentlessly, pouring into the agency seemingly through every crack and crevice, appearing magically from some ever-renewing source.

Oh, you hadn’t been thinking of your query as part of an implacable daily onslaught on Millicent’s defenses? It’s no accident that she keeps burning her lip on lattés — her task can be so repetitious, so seemingly endless that even Sisyphus occasionally glances up from that immense boulder the unkind gods sentenced him to roll up a hill for all eternity, only to see it roll down again as soon as he reaches the top, mops his weary brow, and murmurs, “Wow, am I glad that I don’t have Millicent’s job.”

Contemplating how many queries she might have read prior to yours — not to mention the mountainous piles she may have to peruse between the thirty seconds she can devote to your letter and when she can go home for the day — can either be deeply depressing for a querier. Yes, it’s a bit intimidating to consider that the chances of a randomly-selected query’s leading to the book in question’s being picked up by a great agent and sold to a good publishing house fall somewhere between getting accepted to a top medical school and being hit by lightning while holding an umbrella. I remember thinking when I sold my memoir, gee, I’m about to get published, I’m a woman with a doctorate, and I’m ambidextrous. Statistically speaking, I’m about as likely to exist as a purple gorilla.

Just because something is unlikely, however, doesn’t mean that it can’t happen; there’s a vast difference between difficult and impossible. As I like to tell discouraged aspiring writers early and often, the only manuscripts that have no chance of getting published are those that just sit in a drawer or on a hard disk, unqueried, unsubmitted, and unseen by the literary establishment.

In case I’m being too subtle here: don’t let the intense competition keep you from trying. You might just end up being the gorilla with the all-over mauve highlights.

Don’t underestimate how much doing your homework about what a good querying entails improve your changes, either. Just think of what a high percentage of queries either do not contain all of the necessary information, or are improperly formatted, or are downright rude, mistakes you intrepid souls working your way through Queryfest are unlikely to make. Nor are your queries likely to be among the unfortunate many that substitute hard-sell tactics for description, picking an agent’s name out of a hat for serious research into what the query recipient represents, or a vague, rambling paragraph about what the book is about for the one- or two-word book category already in use by the U.S. publishing industry.

Feeling luckier already, aren’t you, Jungle Jim?

You’re also, if you follow my advice, going to separate yourself from the crowd by not forcing your book concept into a boilerplate that a third of the aspiring writers out there happen to be using at the moment. You wouldn’t believe how many query letters read virtually identically. And that’s bad for aspiring writers, because generic queries are among the easiest to reject: not only are they comparatively unmemorable — a boilerplate account of even a thrilling plotline tends to fall a bit flat — but your garden-variety Millicent finds them somewhat insulting.

And not merely because so many cut-and-paste operations intended to update old queries for reuse end up in disaster. Even when the address and salutation match AND end up in the right envelope, recycling the same query for every conceivable agent renders it effectively impossible to make sure your query ends up on the right desk.

Oh, it could happen, but so could Millicent’s coffee cup being hit by a meteor. Want to wait around to see if it happens, or would you prefer to make the effort to improve the odds?

No, but seriously, folks, the way that most first-time queriers approach figuring out whom to query is close enough to random that it’s surprising that they ever hit the right target. It just doesn’t make sense as a strategy for making a decision vital to the success of your writing career: if you don’t do individual research on each agent’s likes, dislikes, and placement record, how can you possibly know that any given one will be the best fit for your book? You don’t want just any agent to handle it, after all — your manuscript deserves the professional assistance of an agent with a proven track record of (and concomitant connections for) selling books like yours.

Agents are not generalists, any more than writers are: they specialize. That means, in practice, that a writer is unlikely to find such an agent by the simple (and unfortunately common) means of doing a web search on agents + {insert book category here}. Or by the formerly most popular alternative, snatching one of the standard agency guides off the shelf at the nearest bookstore, flipping to the index, and making a list of every agency that lists itself as representing that category.

While neither is a bad first step toward tracking down the ideal agent for a particular book, you must admit that neither is exactly a fine-tuned agent-seeking instrument. Yes, limiting your efforts to only those agents who represent manuscripts in your category is a necessary first step toward finding the best agent for your work — chant it with me now, campers: one of the most common reasons queries get rejected is being aimed at an agent who doesn’t represent that kind of book — but as many a query-fatigued aspiring writer can attest, it can result in a long, undifferentiated list. How does one decide whom to approach first?

Based on the comparative popularity of agencies whose names begin with A, B, or C, as well as those beginning with W, Y, or Z, my guess would be that most queriers simply proceed alphabetically — or in reverse alphabetical order. The fact that the D-V agencies tend to see fewer queries would indicate that embracers of this approach often give up in frustration before they get very far into their lists.

In the face of this undeniable reality, you can’t really fault Millicent for regarding the lack of a clear statement of why a writer selected her boss off a list of agents representing that book category as evidence that he might not have done his homework, can you? Most of the mob beating on the gate at any given moment is made up of homework-avoiders, after all.

Which brings me to the other primary reason for striving for an individual voice in your query letter: to Millicent, a well-written, personalized letter that describes a manuscript in clear, enticing, market-oriented terms is — wait for it — professional. As in exhibiting the minimum level of performance for getting her stamp of approval.

That means, in practice, being specific. And yes, I know that’s hard, in a document must contain a an extremely brief summary of your book.

Therein lies the problem, often. The first thing most aspiring writers learn about a query is that it should contain a description of the book it is hoping the agent will represent. (Okay, the second thing: the requirement that a query be a page or less is quite widely known.) To the first-time querier, that can sound an awful lot like you have only a page to summarize a 400-page manuscript!

That’s ridiculous, of course — a querier has only a paragraph (or two, at most) to describe her book. Less, if the description isn’t particularly interesting or doesn’t make the book seem like a good fit for either the agent to whom the query is addressed or the current literary market.

A 1-page synopsis is where that writer has to summarize her 400-page book. Note the distinction, please: it’s vital to your sanity while composing a query — or trying to keep it under a single page, for that matter. In fact, I feel an aphorism coming on:

broken-recordA query’s descriptive paragraph describes the manuscript; a synopsis summarizes it. The query presents the premise and central conflict (or, for nonfiction, the subject matter and central question), while the summary gives a complete, if brief, overview of the plot, including some indication of its resolution.

Why is being aware of this distinction vital for a savvy querier’s sanity? Because if you try to summarize the entire plot of your book in a query letter, you will drive yourself mad.

And, frankly, you will annoy Millicent. We may see why all too clearly manifested in the generality-fest that is average descriptive paragraph:

THE SIMPLEST PLOT OF ALL tells the story of boy meets girl set against the turbulent backdrop of the type of war aptly described as hell. Although Dwayne and Mimette initially don’t click, circumstances throw them together and they fall madly in love. Through confronting numerous obstacles, they come to know themselves better and learn important life lessons before finding their very own happy ending.

Quite the a cliché-fest, isn’t it? That isn’t always the case with a too-general descriptive paragraph, of course, but the two often go hand-in-hand. As far as Millicent is concerned, they can keep on walking hand-in-hand right into the sunset, just like Dwayne and Mimette: her job is to look for original stories.

Which THE SIMPLEST PLOT OF ALL might be, for all we know. But how on earth could Millicent tell, given the vagueness of this description?

Aspiring writers with a bit more knowledge about how agencies work may veer off into another type of generality, the lit class description. It tends to run a little something like this:

THE NUCLEAR FALLOUT WITHIN is a classic political thriller written in a literary fiction voice. Told in the first person from four different and conflicting points of view: a handsome protagonist (Senator Lance Manlison, 38), a brainy yet uninhibited love interest (Dr. Bambi-Pearl Dignityfree, 23), an odious antagonist (Snarly Weaponwielder, 52), and a deaf-mute unrelated bystander (Cheapdevice Smith, 13). Deftly alternating between these distinct voices, the narrative draws the reader into a beautifully-described world of intrigue, power, and intense introspection.

Both of these examples are probably factually correct statements about what occurs in the book, but that’s really beside the point at the querying stage. “What specifically are these books about?” Millicent is left muttering. “And why aren’t either of these writers using the scant space afforded in a query to demonstrate that they know how to tell a story? Are they under the impression that how they write doesn’t matter?”

I can answer that one, Millie: at the querying stage, that’s precisely what most aspiring writers do think; many regard the query as little more than an annoying-but-necessary piece of busywork, rather than an opportunity to show that they can write. But they’re wrong: the goal here is to stand out from that teeming population of queriers by coming across as a good writer with a good, marketable story.

The idea of your writing being judged solely by how you construct a single-page letter is making some of you squirm, isn’t it? “But Anne,” wiggle worms everywhere protest, and with good reason, “I’m a novelist. My gift lies in expressing myself at length. Why would any agent who represents book-length works allow, much less instruct, his trusty Millicent to make snap judgments about books without reading them?”

I sympathize with your feelings, but that agent cannot afford to: remember that tsunami of queries washing over Millicent’s desk? If she had to read even the first few pages of every single one of those manuscripts before ruling out those that are out of the question, she would constantly be swimming through an ocean of required reading.

Can you honestly blame her for draining the pool a little by rejecting the vague and the publishing world-inappropriate book descriptions on sight?

Most descriptive paragraphs don’t go to either of these extremes, of course; many are combinations of both, with perhaps a sprinkling here and there of detail. That’s not all that astonishing, given the comparatively scant attention most query-writing classes/seminars/online discussions seem to devote to the part of the letter where Millicent is most solidly within her rights to expect your writing to shine.

Hey, every writer can talk compellingly about his own manuscript, right? It’s the rest of the query that really matters, doesn’t it? And if the query reads just like what the writer has seen online, it has to be fine, doesn’t it?

Apparently and unfortunately, no, on all counts. I feel an aphorism coming on: the overwhelming majority of descriptive paragraphs are not sufficiently descriptive — a real shame, because the descriptive paragraph is the querier’s single best opportunity to make the case that her manuscript is unique. Preferably in the a voice similar to the narrative voice of the book.

Does that gargantuan gulping sound I heard out there in the ether mean that two-thirds of you with queries already circulating just realized that they did not do justice to the storytelling magic of your manuscript? Or did you think the point of the description was to make your book sound identical the most recent bestseller? Or — and I suspect that this is going to be the more common gulp-generator — were you previously unaware that the descriptive paragraph (and the query in general) is a writing sample?

On the off chance that it was any of the above, I’m going to drag out the broken record player again:

broken-recordEverything an aspiring writer submits to an agency is in fact a writing sample. Since the agent of your dreams is new to your writing, it’s only reasonable to expect that he will use your query letter, your synopsis, any requested pages, and even your e-mails and cover letters for submissions as bases for evaluating your writing ability. These are literate people; they expect good writers to express themselves well 100% of the time.

At minimum: spell-check everything before you hit the SEND key. Proofread everything — preferable in hard copy, as it’s easier to catch typos and logic problems that way. If you don’t know the difference between its (belonging to it) and it’s (a contraction for it is), or how to make a word plural (hint: almost never by adding an apostrophe + s), learn it. And if you have any doubts about your own grammar or proofreading abilities, run, don’t walk, to someone whose skills are impeccable.

But most of all, use your query as an opportunity to demonstrate to Millicent that, in addition to being charming, literate, and creative enough to come up with a great premise, you can tell a story well. Specifically, the story of your book.

Generally speaking, summary statements are not the best way to pull this off. Too many aspiring writers mistakenly believe that a generic query filled either with overly-broad generalities (my protagonist is Everyman struggling with quotidian life’s most common challenges.), promotional copy (this is the most exciting book featuring childbirth since GONE WITH THE WIND!”), or just plain one-size-fits-all rhetoric (This is a fiction novel with great writing based on a true story.) will be sufficient to pique an agent’s interest. All of these tactics are problematic, because a vague query will sound just like a good two-thirds of the query letters Millicent’s seen that week, and thus hardly likely to stand out amongst the forest of torches storming the castle.

Or, as she likes to put it: “Next!” But the news is not all bad here, campers: our Millie has a pretty good eye for spotting the rare purple gorilla.

When a query is simultaneously unique and yet professional, the result can be semi-miraculous. That means, in practice, that for a talented querier, the ubiquity of poorly-constructed queries is actually helpful.

How so? Call up that angry mob in your mind, the one that’s casually dropping by en masse to ask Dr. Frankenstein if that undead thing that’s been lurching about Geneva lately could possibly be his houseguest. Now picture yourself pushing through that crowd, impeccably dressed, to knock on that castle door. For Dr. F’s assigned gate-keeper, Igor, to open the door, he’s going to have to believe that you’re not merely a cleverly-disguised villager intent upon destroying the secret laboratory where his master dabbles in revivifying the dead, right?

So, too, with Millicent: a politely-worded, grammatically impeccable, well-written query is going to leap off the page at her, simply because such a low percentage of what crosses her desk meets those criteria. And frankly, that fact is very useful to her, because she can quickly reject the vast majority of the angry mob’s attempts to knock down that door.

Okay, so maybe that analogy was a trifle forced. Very few of the agents of my acquaintance actually make a habit of prying open those well-known doors that mankind is not meant to open, and not all rejections are that knee-jerk. But you can’t deny that picturing Millicent triple-bolting the castle door made a change from imagining her burning her lip on yet another too-hot latté, right?

broken-recordA good agent typically receives in the neighborhood of 800-1500 queries per week — more, if the agency makes it easy for aspiring writers to submit pages online with their queries or happens to fall at the beginning or end of an alphabetical listing. In the face of that constant barrage, even the most prose-loving Millicent is going to have to reject the vast majority that cross her desk, if only in self-defense. The generally-accepted figure is 98%.

Starting to make more sense that I’ve been pushing you to concentrate this hard upon a page of writing that isn’t even in your manuscript? I’m just trying to save you some time, and some misery — and a whole lot of rejection.

So print up your latest query letter draft, please, and ask yourself a few more probing questions before you pop that puppy in the mail. To prepare yourself properly for this level of analysis, take a moment now to read your current draft in its entirety and aloud, so it is clear in your mind — and to catch any lapses in logic or grammar, of course.

To stop the protest already halfway out of your mouth: I don’t care if you reread (or wrote) it yesterday, or already today, or fifteen minutes ago. Do it again, because now you’re doing it in hard copy, where you’re significantly more likely to catch itty-bitty errors like missed periods.

Why aloud? Because it’s the best way to catch a left-out word or logic problem. Haven’t you been paying attention?

Don’t feel bad if you find a few: believe me, every successful author has a story about the time that she realized only after a query or a manuscript was in the mailbox that it was missing a necessary pronoun or possessive. Or misspelled something really basic, like the book category.

Yes, it happens. All the time. Millicent has good reason to regard queries as miniature Frankenstein manuscripts.

And if you don’t read it ALOUD, IN HARD COPY, and IN ITS ENTIRETY one final time between when you are happy with it on your computer screen and when you apply your soon-to-be-famous signature to it…well, all I can do is rend my garments and wonder where I went wrong in bringing you up.

Now that you’re thinking of your query as a writing sample, let’s take a quick foray back up the page before we move on to that pesky descriptive paragraph.

(15) Does the first paragraph of my query show that I am a good writer, as well as convey the necessary information? Does it get to the point immediately? Or, to but it a bit more bluntly, if I were an agency screener with 200 other queries on my desk or in my inbox, would I keep reading into the descriptive paragraph?
This may seem like draconian questions, but think about it from Millicent’s perspective: if you had to get through all of those queries before the end of the afternoon, would you keep reading the one in front of you if its first paragraph rambled? Or if, heaven forfend, it contained a typo or two?

Oh, you say you would. But honestly, would you?

It’s worth revisiting the first paragraph of the query letter because — oh, it pains me to be the one to tell you this, if you did not already know — countless query letters are discarded by agents and their screeners every day based upon the first paragraph alone. That’s another reason I favor paper over e-mailed queries, incidentally, except in the case of agents who specifically state they prefer them over the paper version: it’s too easy to delete an e-mail after reading only a line or two of it.

Take a good, hard look at your first paragraph, and make sure it is one that will make the agent want keep reading. Does it present the relevant information — why you are querying this particular agent, book category, title, etc. — in a professional, compelling manner?

Cut to the chase. All too often, when writers do not make their intentions clear up front — say, by neglecting to mention the book category — the letter simply gets tossed aside after the first paragraph.

All right, on to paragraph two:

(16) Is my descriptive paragraph short, clear, and exciting to read? Have I actually conveyed what the book is ABOUT?
Frequently, aspiring writers get so carried away with conveying the premise of the book that they forget to mention the theme at all. Or, as we discussed above, they try to cram the entire synopsis into the query letter. Given that the letter should never be longer than a page, that strategy tends to result in a missive that neither presents the book’s story or argument well nor leaves room for the necessary other elements of the query.

So what should you do instead? Limit the scope of what you are trying to achieve to making the book’s premise or argument sound fascinating.

How might one go about that? Well, for starters, buy yourself some space by axing the lit class terminology: this is not the place to talk about protagonists, antagonists, or plot twists, at least not using those words. Ditto with introductory statements like ALTERED REALITIES is the story of… or SIMILAR FANTASIES tells the tale of… If the opening paragraph has done its job properly, these kind of clauses are never actually necessary.

Second, concentrate upon presenting the protagonist as an interesting person in an interesting situation. A time-honored one-paragraph descriptive structure demonstrates why the lead is special in the first sentence or two (utilizing parenthetical age references to save space), devotes the second sentence to the plot’s central conflict, and the third to what’s at stake for the protagonist. As in:

Photojournalist Nana Angelopoulos (27) is far from an inexperienced traveler: her passion for documenting vanishing wildlife has brought her face-to-face with more charging rhinos, furious rattlesnakes, and irate, weapon-brandishing game wardens than even her worried mother (Irene, 56) can remember. Yet now that her favorite preserve is going to be sealed off from human contact forever, she has abruptly begun having panic attacks the moment she steps on a plane. Has the shutter come down permanently on both Nana’s career and the endangered red pandas she loves?

For a character-driven plot, you can focus even more closely on the protagonist. Try opening with your main character’s hopes and dreams, moving on to the primary barriers to his achieving them, and then wrap up by telling Millicent what he stands to win if he overcomes those obstacles — or what he stands to lose if he doesn’t. For example:

All retired paleontologist Sven Olafson (87) wants is a little peace and quiet, but who could relax with intrepid junior explorer Tammi Butterfingers (11) constantly digging for dinosaur bones in his back yard? Or twin grandsons borrowing in his stone tool collection to reconfigure the neighbors’ treasured marble birdbath? Or, worst of all, a malignant postman (Marvin, 62) determined to drive Sven from the only settled home he has ever had outside of a dig site?

Either structure will work for memoir, of course: treat yourself as a character in the book, change the pronouns to I, and tell Millicent what happened to you. Easy as the proverbial pie.

For other nonfiction, just set out the central problem of the book and give some indication of how you plan to address it. If you want to get fancy, toss in a sentence or two making the case that the problem is important, and to whom:

Sasquatches once roamed North America freely, but thanks to human overpopulation, few living children have ever even seen one. Once-mighty herds are now reduced to just a few square acres next to a Bigfoot preserve in southwestern Oregon. Ironically, just as human needs have nearly wiped out these magnificent beasts, human needs may save them from total extinction: new research indicates that molted sloth hair may be the long-sought cure for male pattern baldness. Begging the question: is the recent establishment of megalonychid-shaving factories a triumph in the fight against extinction, or merely vanity-induced animal abuse?

Reads like a well thought-out argument, does it not? What you’re doing here is not generalizing — you’re winnowing down the story to its essential elements. That’s doable, even in just a few lines.

When in doubt, err on the side of brevity over completeness. Remember, you honestly do have only — chant it with me now, long-time readers — 3-5 sentences to grab an agent’s interest, so generally speaking, you are usually better off emphasizing how interesting your characters are and how unusual your premise is, rather than trying to outline more of the plot.

But do make sure it sounds like a great story or fascinating argument on an important subject. As in a pitch, the first commandment of querying is thou shalt not bore — and believe me, nothing is more boring to someone who reads for a living than seeing the same kind of descriptions over and over again.

One of those torches waving in the night might be pretty, but when everyone in the village is brandishing one, it gets old fast.

Hark! Do I hear an angry mob beating on my battlements, chanting, “How may we both brief and interesting simultaneously?” In a word: juicy details.

Okay, so that was two words; it’s still a great strategy. Why not spice things up with details that only you could devise, described in lovely language? If you’re feeling even bolder, why not try waking Millicent up a little?

(17) Does my description use unusual details and surprising juxtapositions to make my story come across as unique or my argument as original? Or is the descriptive paragraph a collection of generalities that might apply to many different books within my chosen category?
What makes a book description memorable, whether it is fiction or nonfiction, is not merely its overall arc, but also its vividly-rendered details. Especially to a reader like Millicent who reads 50 such descriptions in a sitting, the difference between a ho-hum descriptive paragraph and one that makes her sit up and say, “Hey, I’d like to read this book!” tends to lie in the minutiae.

Not in a superabundance of minutiae, mind you: just a few careful-selected details she’s not likely to have seen before.

Unsure where the line between too many generalities and too much detail lies, flaming torch-bearers? When in doubt, stick to the central conflict; subplots, while perhaps integral to the book as a whole, tend to water down the storytelling impact of a descriptive paragraphs.

Why, you ask? Okay, let’s step into Millie’s shoes for a minute. Read these three summaries: which would make you ask to see the first fifty pages of the book and why?

Basil Q. Zink, a color-blind clarinetist who fills his hours away from his music stand with pinball and romance novels, has never fallen in love — until he meets Gisèle Démodé, the baton-wielding conductor with a will of steel and a temper of fire. But what chance does a man who cannot reliably make his socks match have with a Paris-trained beauty? Ever since Gisèle was dumped by the world’s greatest bassoonist, a sociopath prone to torturing innocent kittens in his spare time, she has never had a kind word for anyone in the woodwind section. Can Basil win the heart of his secret love without compromising his reputation as he navigates the take-no-prisoners world of the symphony orchestra?

Quite a few unique and unexpected quirks packed in there, aren’t there? I’d ask to read that book. Contrast this description with the far more common style of entry #2:

Clarinetist Basil Zink has fallen hopelessly in love with his conductor, temperamental and beautiful Gisèle Démodé. She’s emotionally unavailable, however: on the rebound from a ten-year marriage with sociopathic bassoonist Serge, she scarcely casts a glance in Basil’s direction; she hardly seems to be aware that he’s alive. Menaced by an ultra-competitive co-worker, Basil must overcome his fears to capture the woman he loves and save his orchestra.

Interesting how different it is from the first, isn’t it, considering that both describe the same story? Yet since #2 relies so heavily on generalities and is so light on unusual details, it comes across as a tad generic, not to say cliché-ridden.

How does a writer know when to say when on the specifics? Let’s take a gander at version #3, where a love of detail has apparently run amok:

BATON OF MY HEART is a love story that follows protagonist Basil Q. Zink, whose congenital color-blindness was exacerbated (as the reader learns through an extended flashback) by a freak toaster-meets-tuning-fork accident when he was six. Ever since, Basil has hated and feared English muffins, which causes him to avoid the other boys’ games: even a carelessly-flung Frisbee can bring on a blistering flashback. This circle metaphor continues into his adult life, as his job as a clarinetist for a major symphony orchestra requires him to spend his days and most of his nights starting at little dots printed on paper.

Life isn’t easy for Basil. Eventually, he gets a job with a new symphony, where he doesn’t know anybody; he’s always been shy. Sure, he can make friends in the woodwind section, but in this orchestra, they are the geeks of the school, hated by the sexy woman conductor and taunted by the Sousaphonist, an antagonist who is exactly the type of Frisbee-tossing lunkhead Basil has spent a lifetime loathing. The conductor poses different a problem for Basil: he has never been directed by a woman before. This brings up his issues with his long-dead mother, Yvonne, who had an affair with little Basil’s first music teacher in a raucous backstage incident that sent music stands crashing to the ground and left two dozen musically-minded six-year-olds agape in horror. Basil’s father never got over the debacle, and Basil…”

Okay, ersatz agency screener: how much longer would you keep reading? We’re all the way through a second descriptive paragraph, and we still don’t know what the central conflict of the book is!

Contrary to popular belief amongst queriers frightened by the prospect of having to talk about their manuscripts in marketing terms in Paragraph 1, what makes a descriptive paragraph great is not its ability to show how similar the book is to what is already published, but rather how it is different.

Oh, I don’t mean that a querier is likely to get anywhere with Millicent by claiming that his manuscript is like nothing she has ever seen before — that, too, has been said so often in queries that it has become a cliché — or that it’s a good idea to ignore the current literary market. You won’t, and it isn’t.

In order to sell any first book, however, a writer needs to be able to demonstrate that (a) it fits into an existing book category but (b) offers readers who already buy books in that category something they can’t already get by just walking into a bookstore.

Or, to cast it in grander terms: what will your book add to the literary world that it hasn’t already got, purple gorilla? Why will the reading world be a better place if your book is published?

Deep questions, eh? I leave you to ponder them. But as you do, don’t lose sight of the fact that part of what a writer is marketing is her unique voice. How could a query letter that sounds just like everyone else’s possibly do justice to that?

Keep up the good work!

Queryfest, part V: is this my best side?

My apologies about the unexpected hiatus, campers; I know that many of you are anxious to get your queries out the door. Let’s just say that it’s been a heck of a week, and leave it at that.

Among recent events: my birthday was last week — I’m at that perfect age when I’m young enough not to mind being truthful about when I was born, but old enough to be pleased when people’s estimates of my age are low by a decade or two — and my, how the Muses waxed poetic. One of the many benefits of having a large acquaintanceship among writers is that they tend to be oriented toward marking occasions with words, and boy, did they ever. Indeed, I know many writers constitutionally incapable of letting a significant pass without delivering, if not a lecture, at least a few breaths’ worth of trenchant commentary. If not a few dozen pages.

I was particularly enchanted by a piece of aging advice from a rather well-known novelist who says I can pass it along to you, as long as I keep his/her august name out of it: Honey, you should start lying about your age now, while your author photos still make you look dewy. It’s a {expletive deleted} of a lot easier to chop off a decade while it’s still plausible than to wait until you’re old enough to want people to think you’re a dozen years younger. Fringe benefit: you’ll be able to keep using your current bio pic until you’re on Social Security.

This made me giggle: my generation spent the 1980s complaining to one another about how unlikely Social Security was to be around by the time we reached retirement age. On one memorable occasion, a fellow delegate to a teen mock-Congress pushed me sideways over a rickety chair because I was the only person in the room who thought that Social Security was a good idea. Apparently, that offense merited a sprained ankle. When I met my congressman the next day, he not unnaturally mistook my pain-glazed eyes as the telltale sign of inveterate drug use. His office staff called my mother, to alert her to my evident repudiation of Just Say No.

Ah, the Reagan years. You had to be there.

My novelist friend had a point: in a business that’s notoriously unforgiving of writers who exaggerate their bios, it’s an accepted piece of author vanity to misrepresent one’s age — and not merely so a youthful-looking 33-year-old can pass himself off as this year’s literary enfant terrible, or so a hip-minded 55-year-old can continue to pen credible chick lit. There isn’t always even a marketing value to the fib. You’d be astonished how many established authors keep using flattering author photos five, ten, fifteen, or even twenty years after it has, to put it kindly, ceased to resemble them closely.

They just want to look good — who can blame them for that? Except, perhaps, for the writers’ conference volunteer who spends an extra hour wandering around the airport, fruitlessly seeking the flaxen-haired nymph depicted on the book jacket so he can drive her to the convention center, no one is really harmed by this sort of misrepresentation. It may result in the now snowy-haired authoress twiddling her thumbs while she awaits her ride, but that’s a small price to pay for tens of thousands of dust jacket-perusers’ exclamations of, “My, but that’s an attractive literary figure. Would that all of our national treasures were so comely,” isn’t it?

There’s a practical reason that author photos exhibit such extraordinary longevity: let’s face it, coming up with a good author photo can be a pain. Even the most photogenic among us often go through a couple of dozen, if not a couple of hundred, clicks of the shutter before we end up with anything remotely pleasing, much less an image that we would like to identify us for posterity. I frequently end up being the photographer in these situations, aiming at a protesting, howling author-to-be the day before her editor has said that the jacket photo absolutely, positively must be in the printer’s hands by noon, and it’s rare that a resentful author likes any of the first thirty or so. I’m often cajoling and swooping in for close-ups for an hour or two.

Trust me on this one: you’ll be happier if your trigger-happy friend is not trying to get you to smile when you’re right on top of a submission deadline. Also, choosing amongst fifty okay shots and eight good ones is not a decision you’re going to want to make under time pressure.

Start posing now. Your photographer, agent, and editor will thank you for it.

I sensed some of you going pale over the course of the last few paragraphs. “Um, Anne?” the nervous murmur, glancing at their slim pocketbooks. “What do you mean, trigger-happy friend? My future publisher is going to pay a professional photographer to shoot my jacket photos, right?”

Probably not, unless you happen already to be famous. First-time authors are almost invariably responsible for providing their publishers with jacket photos these days, rather than the other way around. As a direct result, not only are non-professional dust jacket photos the norm, but we have substantially less incentive not to re-use those snapshots, once we find ones we like.

Why bring this up in the middle of a series on querying? Increasingly, agencies’ submission guidelines have been requesting queriers to send additional materials along with their letters — and sometimes, those materials include an author bio.

Yes, even for fiction writers. As I said, you might want to get used to posing — and start buttering up your friends who happen to have some fancy shuttering skills.

Back to the business at hand. In our last thrilling installment of Queryfest, we began going through a list of questions intended to help you steer clear of the most common querying mistakes. So far, our troubleshooting list has concentrated upon length and tone. Tonight, however, I would like to shift our focus toward the more market-oriented aspects of the query.

And half of you just tensed up as if you were about to have your pictures taken, didn’t you? Not entirely surprising: for many, if not most, aspiring writers, marketing is a dirty word. Indeed, you can’t throw a piece of bread at a circle of writers without hitting someone who will insist that writing for the market is the moral opposite of writing for art’s sake.

To a professional writer, the market/art split is a false dichotomy. There’s plenty of marvelous writing that’s done very well commercially. And it would be surprising if most aspiring writers weren’t aware of that: as a group, we’re some of the most devoted readers of the already-published, right?

Besides, insisting that thinking seriously about who is going to buy your work is tantamount to selling out is self-defeating for a writer trying to land an agent. Knowing something about how books are sold is not optional for an author working with an agent or editor; it’s a prerequisite. (If you are brand-new to the process, you might want to set aside some time to peruse the HOW DO MANUSCRIPTS GET PUBLISHED? category on the archive list at right.)

If you don’t want to make a living at it, of course, you needn’t worry about marketing realities. Writing for your own pleasure, and that of your kith and kin, is a laudable pursuit. Have at it, Emily Dickinson. But if you want total strangers to buy your work, you are going to have to think about how to market it to them — and that means learning to speak the language of the industry.

At least enough to describe your work in terms that every agent, editor, and screener will understand. To pull that off, you’re going to need to give some thought to what your book is about, who you expect to read it, and where it might sit on a shelf in a brick-and-mortar bookstore.

Not to frighten you, but you’re also going to have to be able to convey all of this information within just a few sentences. Query letters are, after all, brief — and may not have even an entire page of Millicent’s attention to make their cases. To crank up the broken record player again,

broken-recordThe vast majority of queries are not read in their entirety before being rejected. Therefore, the first paragraph of your query is one of the very few situations in the writing world where you need to tell, as well as show.

That admonition made you sit bold upright, didn’t it? Glad I have your attention. Let’s turn our attention to the crucial information in that first paragraph.

(5) Is it clear from the first paragraph that I am querying the appropriate agent for my work? In other words, would a screener who read nothing else in the letter be certain on this point?
I don’t mean to alarm anyone, but if the answer is no, your query is exceedingly likely to get rejected, regardless of how beautifully you have crafted the rest of the letter. Why? Well, if your first paragraph doesn’t tell our pal Millicent the agency screener either that the book in question is in fact the kind of book her boss is looking to represent or another very good reason to query him (having spoken to him at a conference, having heard her speak at same, because she so ably represented Book X, etc.), she is very, very likely to shove it into the rejection pile without reading any farther.

I hear you groaning over the amount of research this may entail, but let’s face it, indiscriminate querying probably won’t match you up with the best agent for your work. It’s a waste of your time to query agents who do not represent books like yours, so in the long run, doing a bit of background-checking may actually speed up your querying process. Besides, in order to personalize each query, you need to come up with only one or two reasons for picking this particular agent.

The one down side to being this specific in your paragraph one: if you are querying many agents at once, it renders it much, much easier to send the wrong query — and infinitely easier for Millicent to notice that you’ve done so.

What might that look like in action, you ask? Remember our two examples from last time, where Flaubert accidentally mixed up one agent’s name and background with another’s? It contained some good selection criteria, couched in some restrained praise. To refresh your memory, he sent this:

wrong names query

When he intended to send this:

Despite our Gustave’s momentary inattention to critical detail, he had embraced essentially the right approach in both letters: he devoted the opening sentences of his various queries to telling each agent why he was querying him or her, rather than simply sending the same letter to everybody. In fact, he brought up two perfectly adequate for each: for Ms. Marketer, he mentioned both an article she had written and a book she had successfully represented; for Mr. Bookpusher, he brought up having heard him speak at a conference — and a book Ms. Marketer had successfully represented.

Again: proofread your queries before you send them out. Every time, without exception — and yes, Virginia, even if you are querying via e-mail or by filling out a form on an agency’s website. Contrary to popular opinion amongst aspiring writers, the relative ease of mass-querying electronically often renders Millicents more nit-picky on the detail front, not less.

How can you figure out what kind of reason Millicent will find persuasive? Agents-who-blog make this kind of opening quite easy for queriers: all you have to do is mention that you’re a fan. Do be positive before embracing this tactic, however, that you have read enough of the blog in question to know what the agent has said she is looking for in a query or book project. Trust me, AWBs’ Millicents already see enough queries from people who make it quite plain that all they know about the blogging agent is her name and that she blogs.

Don’t hesitate to mention if you attended a conference where the agent spoke: traditionally, conference attendance is considered a sign that a writer is serious about learning how the publishing business works. Which is kind of funny, actually, as so many writers’ conferences focus far more on craft than practical issues like manuscript preparation and submission. (You’d be amazed at how often conference organizers have asked incredulously, “You want to teach a two-hour seminar on formatting? What on earth for? Isn’t everybody already familiar with professional standards?”) Even now, when so many writers are gleaning their knowledge from the Internet, many agents still tell attendees to include the conference’s name in the first line of the query, the subject line of the e-query, or both.

It’s worth using as an entrée even if you did not get a chance to interact with him at all. At a large or stand-offish conference, it’s not always possible — and even if you do manage some face-to-face time, the agent may well be meeting so many aspiring writers in so short a time that he may not remember every individual. So don’t be shy about reminding him that you were a face in the crowd.

(6) Is it clear from the first paragraph what kind of book I am asking the agent to represent?
This may seem like a silly question, but it’s jaw-dropping how many otherwise well-written query letters don’t even specify whether the book in question is fiction or nonfiction. Or the book category. Or even, believe it or not, the title.

Quoth Millicent: “Next!”

The book category, the most straightforward way to talk about your writing in professional terms, is the most often omitted element. And that’s a shame, because in either a query or a pitch, the more terse and specific you can be about your book’s category, the more professional you will sound — as long as you are being terse in the language of the business.

In other words, don’t just manufacture your own category. Tell the nice Millicent what already-established book category your work would fit into most comfortably, so she can tell her boss which editors will be interested in seeing your manuscript. Shilly-shallying will not serve you here: an agent would use only a couple of words to categorize any book, any time, and so should you.

Why be so terse? Established book categories tend to be only one or two words long: historical romance, science fiction, urban fantasy, women’s fiction, Highland romance, YA paranormal, Western, literary fiction, memoir, and so forth. In fact, these terms are so concentrated that it’s very, very easy to annoy Millicent by adding unnecessary adjectives or explanation: literary fiction novel or science fiction novel are technically redundant, for instance, because all novels are fiction, by definition. By the same logic, true memoir, real-life memoir, and memoir about my life are all needlessly repetitive descriptions.

The sad thing is, the widespread tendency among both queries and pitchers is in the opposite direction of terseness — or even using the terminology that agents themselves use. “Just tell me where it would sit in a well-organized bookstore,” Millicent begs. “Why do so many aspiring writers find that so hard?”

Why, indeed? In my experience, it’s usually a matter of either not being aware that the publishing industry runs on book categories — or, if a writer is aware of it, a clawing, pathological terror that putting his work into the same conceptual box in which any agent would need to place it in order to be able to sell it to a publisher in North America would somehow limit Millicent’s understanding of just how complex the book in question is. That’s not how anyone who works in an agency would see it, however. As much as writers seem to adore describing their work as, “Well, it’s sort of a romance, with a thriller plot, a horror villain, and a resolution like a cozy mystery, but the writing is literary,” agents and editors tend to hear ambiguous descriptions as either waffling, a book’s not being ready to market, or the writer’s just not being very familiar with how the industry actually works.

So you might want to avoid those ever-popular terms of waffle, my writing defies categorization, my book is too complex to categorize, my book isn’t like anything else out there, no one has ever written a book like this before, and that perennial favorite of first novelists, it’s sort of autobiographical.

Which, translated into industry-speak, come across respectively as I’m not familiar with how books are sold in North America, I don’t know one book category from another, I’m not familiar with the current market in my area of interest — which means, Mr. Agent, that I haven’t been buying your clients’ work lately, I’m not familiar with the history of the book market in my area, and I was afraid people would hate me/hurt me/sue me for two million dollars if I wrote this story as a memoir.

Don’t blame the translator, please: the writers and the agents are just not speaking the same language. And speaking as a memoirist who actually has had a book subject to a $2 million lawsuit threat, it’s not as bad as it sounds.

Nor is committing to a book category. Contrary to popular opinion, picking a conceptual box for your work will not limit its market appeal; it will simply tell Millicent which shelf at a well-stocked bookstore or category on Amazon you expect to house your book. It honestly is that simple.

You really do not need to stress out about the choice nearly as much as most aspiring writers do. Just take a nice, deep breath and consider: what books currently on the market does my book resemble? How are these books categorized?

“But Anne,” I hear the more prolific among you protest, “I write in a number of different book categories, and I’m looking for an agent to represent all of my work, not just some of it. Won’t it be confusing if I list all of my areas of interest at the beginning of my query?”

In a word, yes — and generally speaking, it’s better strategy to query one book at a time, for precisely that reason. If you like (and you should like, if you have a publication history in another book category), you may mention the other titles later in your query letter, down in the paragraph where you will be talking about your writing credentials. It will only render you more memorable if you are the science fiction writer whose query included the immortal words, Having twenty-seven years’ experience as a deep-sea archeologist, I also am working on a book on underwater spelunking.

But in the first paragraph of your query, no. Keep it simple. Do you really want to run the risk of confusing Millicent right off the bat about which project you are trying to sell?

(7) Does my letter sound as though I am excited about this book, or as if I have little confidence in the work? Or does it read as though I’m apologizing for querying at all?
We all know that writing query letters is no one’s idea of a good time. Well, maybe a few masochists enjoy it — if they’re really lucky, maybe they can give themselves a paper cut while they’re licking the envelope — but the vast majority of writers hate it, hate it, hate it.

Loathe it. Despise it. Resent it with a vehemence that most non-writers reserve for poisonous snakes, black widows, and persons who disagree with them politically.

Which is fine, on a personal level — but can translate on the page into sounding apprehensive, unenthusiastic, or just plain tired. While query fatigue is certainly understandable, it tends not to produce a positive tone for presenting your work.

Insecurities, too, show up beautifully on the query page. While the writer’s opinion of her own work is unavoidably biased, in my experience, that bias tends to be on the negative side for most. We’ve all heard of queriers who make overblown claims about their work (This book will revolutionize fiction!, This is a sure-fire bestseller!, or that now-obsolete favorite, It’s a natural for Oprah!), but apologetic openings like I’m so sorry to bother you,, Pardon me for taking up your valuable time,, and This may not be the kind of book that interests you, but… turn up on Millicent’s desk more often than you’d think.

Often, this sad-sack tone is the result of query fatigue, not actual lack of confidence in the book, but Millicent has no way of knowing that. I know that repeated rejection is depressing and exhausting, but it really is in your best interest to make an effort to try to sound as upbeat in your seventeenth query letter as in your first.

No need to sound like a Mouseketeer on speed, of course, but try not to sound discouraged, either. And never, ever, EVER mention how long you’ve been querying, how many agents have already rejected this project, or how hard it has been emotionally. It’s unprofessional. A query is not the place to express frustration with the querying process; save that for lively conversation with your aforementioned significant other, family members, and friends.

While it is a nice touch to thank the agent at the end of the query for taking the time to consider your work, doing so in the first paragraph of the letter and/or repeatedly in the body can come across as a tad obsequious. Begging tends not to be helpful in this situation. Remember, reading your query is the agent’s (or, more likely, the agent’s assistant’s) JOB, not a personal favor to you.

No, no matter how long you’ve been shopping your book around. Speaking of overly-effusive politeness,

broken-recordIf you have already pitched to an agent at a conference and she asked you to send materials, you do not need to query that same agent to ask permission to send them, unless she specifically said, “Okay, query me.”

To the pros, being asked over and over again whether they REALLY meant that request is puzzling and, if it happens frequently, annoying. These people are busy; take yes for an answer.

Many conference-goers seem to be confused on this point. Remember, in-person pitching is a substitute for querying, not merely an expensive extension of it.

This remains true, incidentally, even if many months have passed since that pitch session: if it’s been less than a year since an agent requested pages, there is absolutely no need to query, call, or e-mail to confirm that she still wants to see them. (If it’s been longer, send an e-mail. Or just send the requested pages along with a cover letter, apologizing politely for the delay in following up.)

(8) Does my book come across as genuinely marketable, or does the letter read as though I’m boasting?
In my many, many years of hanging out with publishing types, I have literally never met an agent who could not, if asked (and often if not), launch into a medley of annoyingly pushy, self-aggrandizing query letter openings he’s received. As I may have mentioned already,

broken-recordEvery agent and screener in the biz already seen a lifetime’s supply of, “This is the greatest work ever written!”, “My book is the next bestseller!”, and “Don’t miss your opportunity to represent this book!” Such inflated claims make a manuscript seem less marketable, ultimately, not more.

Trust me, they don’t want to hear it again. Ever. Even if it’s true.

So how do you make your work sound marketable without, well, just asserting that it is? Glad you asked.

(9) Does my query make it clear what kind of readers will buy my book — and why?
Amazingly few queries address this point, but to folks who speak publishing’s lingua franca, it’s simply not possible to talk about a manuscript without considering the issue of audience. So you’ll reap the benefits of both professional presentation and comparative rarity if your query identifies your target market clearly, demonstrating (with statistics, if you can) both how large it is and why your book will appeal to that particular demographic.

Trust me, Millicent is going to respond quite a bit better to a statement like MADAME BOVARY will resonate with the 20% of Americans who suffer from depression at some point in their lives than Every depressed woman in America will want to read this book! She sees the latter type of claim on a daily — or even hourly — basis and discounts it accordingly. At best, such claims come across as exaggerations; at worst, they look like lies.

Why might she think that? Well, logically, a claim like Every depressed woman in America will want to read this book! could not possibly be true. No book appeals to every single reader within a large demographic, and nobody knows that better than someone who works within the publishing industry. Far, far better, then, to make a realistic claim that you can back up with concrete numbers.

I feel a golden oldie coming on:

broken-recordNo book ever written appeals to every conceivable reader — or can be represented effectively by any randomly-selected agent. While your future publisher’s marketing department will undoubtedly have ideas about who your ideal reader is and why, it’s far, far easier to talk about your book professionally if you first take the time to figure out what kind of readers are in your target audience — and how many of them there are.

I’m not talking about publishing statistics here; I’m talking about easy-to-track-down population statistics, a recommendation that comes as a big surprise to practically every aspiring writer who has ever taken my pitching class. “Why,” they almost invariably cry, “shouldn’t I go to the trouble to find out how many books sold in my chosen category last year? Wouldn’t that prove that my book is important enough to deserve to be published?”

Well, for starters, any agent or editor would already be aware of how well books in the categories they handle sell, right? Mentioning the Amazon numbers for the latest bestseller is hardly going to impress them. (And you’d be astonished by how many agents don’t really understand how those numbers work, anyway.) Believe me, if books like yours are selling well online these days, and if you have queried an agent who represents even one of those books, her Millicent will already be aware of it.

Nor should you waste everyone’s time by making a case that the book category in general has an eager target audience. To a pro, that’s the same thing as saying that your book belongs to that category; by accurately defining your book’s category in paragraph one, you are essentially claiming that established readership for your book. Belaboring that point will not make your manuscript sound more appealing.

So what should you say to impress Millicent? How about how many people there are who have already demonstrated interest in your book’s specific subject matter?

The term target audience made some of you tense up again, didn’t it? As scary as it may be to think about, if you are going to make a living as a writer, you will be writing for a public. In order to convince people in the publishing industry that yours is the voice that public wants and needs to hear, you will need to figure out who those people are, and why they will be drawn toward your book.

Let’s start off with a nice, non-threatening definition of terms. What is a target audience?

Simply put, the target audience for a book is the group of people most likely to buy it. Not just a segment of the population, mind you, but readers who are already in the habit of buying books like yours. That’s why it is also known as a target market: it is the demographic (or the demographics) toward which your publisher will be gearing advertising.

So I ask you: who out there needs to read your book and why?

If that question leaves you a bit flummoxed, you’re certainly not alone — most fiction writers and nearly all memoirists initially have a difficult time answering that question about their own work. First-time memoirists are notorious in their first panic to answer huffily, “Well, obviously, the book’s about me.”

Yes, that is obvious, now that you mention it. But what else is the memoir about? Even the most introspective memoir is about something other than its author.

Fiction writers, too, tend to stumble over this question. Indeed, it frequently offends them. “Well, people will read it for the writing, obviously,” novelists tend to huff. “Isn’t that enough? It’s sort of based on something that really happened, if that helps.”

Of course, lovely writing is going to be one of any good novel’s attractions, but every book category has well-written books in it. Well-crafted sentences are expected in professional writing; they’re not optional extras. But unless you are planning to market your book as literary fiction — i.e., a novel where the beauty or experimental nature of the writing and exquisitely-examined character development are the book’s primary selling points — nice writing, which of course a plus, is not much of a descriptor. (Besides, literary fiction is a relatively tiny portion of the fiction market, usually coming in around 3-4%. Why so small? It assumes a college-educated readership.)

What makes literary a poor descriptor for a book that isn’t literary fiction? It does not answer the central questions of a query letter: what is your book about, and who needs to read it?

Or, to put in the terms Millicent might: what are the potential readers for this book already reading? Why are they reading it? What about this book is likely to appeal to those same readers?

But let’s not get ahead of ourselves. Your book is about something other than its protagonist, right? That something has probably been written about before — so why not find out how those books were marketed, to glean inspiration about how to market yours? (As Pablo Picasso was reportedly fond of saying, “Bad artists copy. Good artists steal.”)

Or you can approach it even more straightforwardly: pick an element of your story that might make your ideal reader pick up your book. It’s set on a farm; the protagonist’s sister has multiple sclerosis; the characters keep going to a drive-in movie theatre. Any running theme is legitimate subject matter for marketing purposes.

Then ask yourself: who might be interested in this subject? How many small family farms are there in the US? Just how many people have multiple sclerosis — and how many people are relatives, friends, or coworkers of those who do? Who is likely to remember drive-in theatres fondly?

Getting the picture? Might not people who are already interested in that topic — and, ideally, are already demonstrating that interest by buying books about it — be reasonably regarded as potential readers for your book? What books do these readers already buy? Who are their favorite living authors, and what traits do your books share with theirs?

While we’re at it, who represents these readers’ favorite authors, and would those agents be interested in your book?

Is tracking down all of this information bound to be a lot of work? Yes, possibly, but as the Internet has made performing such research quite a bit easier than it was at any previous point in human history, you’re probably not going to garner any sympathy from Millicent. A word to the wise, though: just because information is posted online doesn’t mean it is true; it’s worth your while to double-check with credible sources. (Stop groaning. Just last year, a Wikipedia spokesperson told an interviewer that the site is not intended to be anyone’s only source of information; it’s designed to give an overview of a subject.)

Just as performing background research on who agents are and what they represent will enable you to target your queries more effectively than indiscriminate mass mailings to everyone who has ever sold a book in your book category, doing a bit of digging on your target audience before you send out your queries will save you time in the long run. Yes, really.

At a loss about how to begin about gathering this data, or even what information you should be gathering? As it happens, I’ve written about these issues at some length — and have carefully hidden the relevant posts under the obscure monikers IDENTIFYING YOUR TARGET MARKET and YOUR BOOK’S SELLING POINTS in the category list at right. Those posts should give you quite a bit of material for brainstorming — and if you’re still lost, by all means, leave a question in the comments about it. I’m always happy to help my readers come up with marketing ideas.

Do I hear some disgruntled muttering out there? “I’m not a marketer; I’m a writer,” some of you object, and who could blame you? “How the heck should I know who is going to buy my book? Isn’t that the publishing house’s job to figure out? And anyway, shouldn’t a well-written book be its own justification to anyone but a money-grubbing philistine?”

Well, yes, in a perfect world — or one without a competitive market. But neither is, alas, the world in which we currently live.

As nice as it would be if readers flocked to buy our books simply because we had invested a whole lot of time in writing them, no potential book buyer is interested in every book on the market. There are enough beautifully-written books out there that most readers expect to be offered something else as well: an exciting plot, for instance, or information about an interesting phenomenon.

To pitch or query your book successfully, you’re going to need to be able to make it look to the philistines not just like a good read, but also a good investment.

And before anybody out there gets huffy about how the industry really ought to publish gorgeously-written books for art’s sake alone, rather than books that are likely to appeal to an already-established demographic, think about what the pure art route would mean from the editor’s perspective. If she can realistically bring only 4 books to press in the next year (not an unusually low per-editor number, by the way), how many of them can be serious marketing risks, without placing herself in danger of losing her job? Especially in this economy, when the major publishers have been trimming their editorial staffs?

Oh, well might you avert your eyes. The answer isn’t pretty.

As with choosing a book category, it pays to be specific in identifying your target audience. It will make your query stand out from the crowd. And PLEASE, for your own sake, avoid the oh-so-common trap of the dismissive too-broad answer, especially the ever-popular women everywhere will be interested in this book; every American will want to buy this; it’s a natural for the Colbert Report. Even in the extremely unlikely event that any of these statements is literally true in your book’s case, agents and editors hear such statements so often that by this point in human history, they simply tune them out.

Make sure your target market is defined believably — but don’t be afraid to use your imagination. Is your ideal reader a college-educated woman in her thirties or forties? Is it a girl aged 10-13 who doesn’t quite fit in with her classmates? Is it an office worker who likes easy-to-follow plots to peruse while he’s running on the treadmill during his lunch break? Is it a working grandmother who fears she will never be able to afford to retire? Is it a commuter who reads on the bus for a couple of hours a day, seeking an escape from a dull, dead-end job?

Is it the girl who was pushed over a chair in a long-ago debate about Social Security? If so, I’m flattered, but you might be defining your audience a little too narrowly.

But ‘fess up: before that last paragraph, you thought the groups I had already mentioned were pretty darned specific, perhaps to the point of ridiculousness. But this is a big country, stuffed to the brim with individuals who just love to read. Each group I listed actually represents an immense number of people, and a group that buys a heck of a lot of books.

Give some thought to who they are, and what they will get out of your book. Or, to put a smilier face upon it, how will those readers’ lives be improved by reading this particular book, as opposed to any other? Why will the book speak to them?

Again, be as specific as you can. As with book category, if you explain in nebulous terms who you expect to read your book, you will simply not be speaking the language of agents and editors. My target market is women under 50 is too vague to be helpful to Millicent; college-educated Gen X and Gen Y women who long to see their work struggles reflected in contemporary fiction will identify with my protagonist’s challenges might well cause her to exclaim, “Oh, my boss represents several writers who write for that demographic. This book might appeal to the editors that bought Talented McWriterly’s last novel, in fact.”

See the difference? The first is an empty boast of universal appeal; the second is an explanation of why a particular group of readers who already buy a hefty percentage of the fiction sold each year in this country will resonate with the story. If you were Millicent, which would you think was the better investment of the agency’s time and effort?

Try to think of learning to speak this language as less of an annoying hurdle than as another step toward assembling a serious writer’s bag of marketing tools, a collection that will, I hope, serve you well throughout the rest of your writing life. Learning to figure out a book’s ideal readership, how to identify a selling point, coming to describe a book in the manner the industry best understands — these are all skills that transcend the agent-finding stage of a writer’s career.

But like coming up with a flattering author photo, you might not capture the essence of what you are trying to convey the first time around. It usually takes practice — and quite a bit of fine-tuning. Most of all, though, it takes a willingness to approach the process as the necessary first step to becoming a professional writer, rather than as a gratuitous exercise in busywork intended to discourage newcomers — or as a system that’s set up to make it easy for exciting new writers to navigate the first time around.

In practice, it’s neither. Millicent actually does need this information in order to be able to recommend your book to her boss.

Don’t worry: in the days to come, we’re going to be working on how to couch that information in terms that will appeal to her. You can do this. Keep up the good work!

Queryfest 2011 is open for business — and the masses rejoice!

At long last, I am proud to cut the ribbon on Queryfest, this year’s intensive foray into the ins and outs of all things query-related. I had intended to kick off the festivities on Monday, but as I may have mentioned last weekend, this walking on two legs thing is a whole heck of a lot more tiring than it looks. No wonder toddlers take so many naps.

That image seems appropriate, given how many aspiring writers spend any given day scratching their heads over that most basic of submission guideline requests: query with SASE. While that phrase might not seem particularly remarkable to those of us who deal with manuscripts for a living — or, indeed, to those of you who have been agent-hunting for long — to a writer brand-new to the quest, it can be downright mystifying.

“What is a query, other than a question?” these brave souls wonder. “What does that acronym stand for, and what about a SASE is too horrible to describe in fully fleshed-out English words?”

Perfectly reasonable questions, all — and surprisingly difficult to answer conclusively with even a rather thorough Internet search. As clever and incisive reader Elizabeth commented in our discussion last fall,

My queries are getting better as I go, but each expert I follow has different advice. How to choose which will work best for me and my book? It’s a quandary.

An excellent question, Elizabeth, and one I’m quite positive that many of your fellow queriers share. There’s certainly no shortage of how-to guides for would-be queriers out there; there are almost as many formulae out there for sure-fire query letters as there are professional givers of writing advice. Heck, substantial numbers of amateurs seem to post their notions, too, mostly phrased as though the advice in question were, if not actually something that any truly talented writer should have been born knowing, at least a precept to which any sane person seeking publication should adhere or risk being laughed out of literate society. Not to mention so self-evidently true and easy to follow that no explanation is required: simply stating the rule seems to be sufficient.

But they tend to be one-size-fits-all propositions, don’t they? Often, these doubtless well-meant query guides are simple lists of rules, light on explanation but heavy on dire warnings about what will happen to the unwary writer who does not follow them down to the last period.

I hate to burst anyone’s bubble, but better that you hear it from me than learn it from agonizing experience: the perfect query applicable to every set of agents’ eyes is as mythical as a unicorn and a centaur hitched to Apollo’s chariot. Frankly, generic queries don’t work, and even a relatively good boilerplate is going to start looking like a carbon copy to agents and their screeners within just a few months of its becoming popular with queriers.

I know, I know: that’s not what you’ve been hearing elsewhere. It’s true, nevertheless: no one, but no one can give you a fill-in-the-blanks query template that will work every time. Nor will following any given set of rules — yes, even mine — produce a query that will wow every single agent in the country.

How do I know that? Well, experience: the publishing world just doesn’t work like that. It values originality and individual writing style — why on earth would it even want to see identical (or close to identical) verbiage in every query letter?

But that’s not the only reason following a template is not a good idea. Because every book — and every category of book — is different, there is no such thing as a foolproof query formula into which any aspiring writer could simply plug her own information and hit SEND. And even if a query blueprint appropriate to any book, fiction or nonfiction, actually did exist, it wouldn’t necessarily be in your best interest to use it: literary agents are, contrary to popular opinion amongst aspiring writers, not automatons programmed to respond identically to everyone else in the publishing industry, but individual people with individual tastes.

Each of ‘em likes what they like, in short. That may seem like it makes your task harder, but actually, it can be empowering: you will be a much, much happier querier if you don’t fall into the exceedingly common querier’s trap of believing that any single agent’s response to your query is necessarily (a) the response any agent would have to it, (b) proof that the publishing industry’s rejecting your book’s concept, rather than the query letter that presents it, and therefore (c) just a handful of rejections means you should give up on the book.

Because the agenting world is diverse — and needs to be, in order to get the job done — (b) and (c) cannot be true. Even if agents did not harbor personal tastes (but they do), no one agent speaks for the entire industry. Furthermore, no agent in the world represents every kind of book, so the widespread belief that sending even the best-crafted query letter to any ten randomly-selected agents will engender ten identical responses is misguided. If nine of those agents don’t have solid track records representing books in your category, that never-fail boilerplate will, I can tell you now, fail with all nine.

And it may well fail with the tenth as well, if she’s just broken her heart by investing a year or two in fruitlessly trying to sell a book like yours. Or if she did sell that book three years ago, but the market has shifted. Or if she happened to have had a terrible honeymoon in the island paradise in which your story is set.

See earlier comment about individuals’ having individual tastes. Which is why (a) is unlikely to be true as well — but I’m getting ahead of myself, amn’t I?

That doesn’t mean, though, that those diverse-minded potential agents for your work don’t share certain expectations for what a query should be — or that there are not queries that would in fact be rejected by most of the agencies currently operating in this country. A professional query looks a certain way, contains specific information, and is, above all, a compelling argument for paying attention to both the book being queried and its author.

Which is why, as those of you who have been surfing the net in search of definitive answers may well have been wondering, agents, editors, and even freelance editors like me tend to be a trifle impatient with the oft-heard (but completely understandable, from a new writer’s perspective) complaint that it’s impossible for aspiring writer to tell what to do because there isn’t a single standard how-to list out there to which every authoritative source subscribes. From a professional point of view, the expectation underlying this complaint doesn’t even make sense: queries should be individuated for the book they are pitching, period.

So how could there possibly be a one-size-fits-all boilerplate? Or even a single list of rules? Every book — and every book category — is different; every agency has its own guidelines, and every agent has his own personal likes and dislikes. That being the case, why would it even be in agents’ best interest to subscribe to a single set of querying rules?

And where would they do it, the National Agency-Oppression Convention? The Society for the Simplification of the Deliberately Complex Field of Publishing? The Association for the Destruction of Opinion-Expression on the Internet?

Another commonly-held belief amongst aspiring writers that the pros tend to find mystifying: the notion that it’s the publishing industry’s job to track down every query advice-giving entity out there and bully it into conformity. It’s not as though the Internet Fairy is out there enforcing advice standardization across the Internet on any subject, or even fact-checking, for the most part.

Like everything else you find online, querying advice should be taken with a grain of salt. Yes, even mine.

Which is why, as those of you used to barked orders on what to do may well find surprising throughout Queryfest, I shall make a point to explain not only what your querying options are, but the pros and cons of each. With concrete examples, whenever possible. (And in case any of you missed last weekend’s announcement: if you would like to have your query letter used as an example in this series, here is how to go about submitting it. Who doesn’t like free professional query critique?)

So fair warning: what I’m going to be offering in Queryfest is not a one-size-fits-all boilerplate for querying success. That would be a waste of your time. Instead of just telling you what to say and how to format it, I’ve designed this series to help you create your own individualized query letter, perfect for your book and no one else’s.

How is this possible? For the same reason that agents and editors tend to be dismissive of the notion that it’s hard for a first-time querier to figure out what to do. From a professional point of view, it’s kind of surprising that even someone who believes every piece of advice he reads, from any source, wouldn’t pick up eventually that any query needs to contain the same basic elements: title, book category, whether it is fiction or nonfiction, brief description, credentials/platform for writing that particular book, polite sign-off, SASE if querying by mail.

Don’t worry, acronym-fearers; we’ll be defining that. I shall also be going over all of these requisite elements in enough detail that you can juggle them the manner best suited to present your book.

That’s going to require learning how agents think about books — and learning to talk about your manuscript in the terms that will make sense to them. Not to mention learning how to address your new and improved query to the right people. No query gets rejected faster than one pitching a book that the agent to whom it is addressed doesn’t handle.

If more than one statement in that last paragraph came as a surprise to you, you’re not alone. The overwhelming majority of queriers don’t learn nearly that much about how the publishing industry actually works before trying to capture its interest — and that’s a pity. In today’s hyper-competitive literary market, intelligent agents are not merely looking for good manuscripts by talented writers; they are seeking good manuscripts by talented writers who have rendered themselves easy to work with by having taken the time to learn how the publishing industry — wait for it — actually works.

In my experience, the most effective query letters are the alchemical effect of a combination of a well-written, professional letter, a writer who has taken the time to learn to talk about her manuscript in terms meaningful to the publishing industry, a book concept that happens to be appealing to the current literary market, and an open-minded agent with the already-existing connections to sell it successfully. Such a confluence doesn’t occur all that often — and it virtually never happens by accident.

“Heavens, Anne,” some prospective query-writers scoff, “if that’s your standard of good querying, I’m not surprised that you believe it doesn’t happen very often. As Elizabeth Bennet told Mr. Darcy after he listed his criteria for a genuinely educated woman, I do not wonder at your not knowing many; I wonder at your knowing any at all.”

Touché, skeptics, but not entirely true. As a matter of fact, I know scads of writers who produced such query letters by dint of persistent and intelligent effort.

How did they manage to pull off that difficult high dive? By coming to terms with the fact that there is no such thing as a single query letter ideal for every conceivable agent. There is, however, such a thing as a perfectly wonderful query letter specialized to appeal to a specific agent, as well as a slightly modified version personalized for another.

For the next couple of weeks, we’re going to be talking about cobbling together such a letter. Once you have the tools in your writer’s toolkit, you can use them to construct a whole flock of such letters, each tailored to an individual agent’s likes and dislikes and the expectations of your chosen book category.

Already, I hear martyred sighs rising across the English-speaking world. “But Anne,” easy-fix advocates protest, “that sounds like a whole heck of a lot of work, and I already resent taking time away from my writing to query agents. Couldn’t I, you know, just recycle the same letter over and over again?”

Well, you could, protesters. You could, I assure you, stop reading this right now, invest less than 20 seconds in a Google search of writing the perfect query letter, and come up with literally hundreds of one-size-fits-all templates that would make your life easier in the short run.

But I don’t think you should. Candidly, I think that the literally thousands of sources out there telling writers to follow this or that fool-proof formula are doing a serious disservice to those they advise, even when the actual elements of the advice they are giving is pretty good.

Why? Writers’ notorious aptitude for unwarranted self-blame, mostly; it’s driven literally millions of talented people into giving up on their books prematurely. The cycle usually runs a little something like this:

(a) Aspiring writer (let’s call him Ambrose, for the sake of storytelling convenience) finds an allegedly sure-fire query boilerplate online, in a book, in a class, and/or on the street somewhere.

(b) Rejoicing at the apparent ease of querying, Ambrose hurriedly copies and pastes his own information in to the template and sends it off to 1/5/127 agents.

(c) Since Ambrose’s query gives an accurate picture of neither his book nor his writing — how could it, when it consists almost entirely of one-size-fits all phrasing? — it gets rejected 1/5/127 times, usually via a form-letter rejection. (Hey, agents use templates, too; they’re real time savers.)

(d) Since Ambrose believes that the template he is using cannot possibly be the problem (it’s utterly foolproof, right?), he concludes that the only possible reasons he could have been rejected are:

(1) The book was lousy; somehow, the agent managed to sense that the writing was poor without reading any of it, or,

(2) The book was lousy, because the agent read the materials her website or agency guide listing said he could include with his query, or,

(3) The book’s concept was lousy, because that’s all the agent could possibly have judged from the query itself, but regardless,

(4) Rejection can only mean that he shouldn’t have queried with the book in the first place.

(e) Ambrose gets depressed for hours/weeks/months, far too much so to risk rejection again by sending out more queries, at least not anytime soon.

Recognize the pattern? Not from your own querying history, I hope, but from one or more of your writer friends?

What renders it sad is not solely the fact that Ambrose was rejected, but that his logic has a hole in it. He has not seriously considered the many, many other reasons an agency might have chosen to reject his query.

Such as, you ask? Well, the individual taste issues I mentioned above, of course. The culprit could also be having made the right case to the wrong agent, for instance, or having made the wrong case to the right agent. Or even having made the right case to the right agent at the wrong time; market demands — and thus agents’ needs — change all the time.

Rejection at the query stage can also be the result of the writer’s having formatted the letter oddly, or having failed to follow the directions on the agent’s website, agency guide listing, or Publishers’ Marketplace page. It could even have been a matter of having adhered to the standards set forth on one of these sources after the agency has changed its rules, or because the targeted agent no longer represents one or more of the types of book one of those sources says she does.

Rejection may, in short, come flying at an aspiring writer from any number of sources. As I think would be quite apparent if querying writers talked amongst themselves more about both rejection and the nuts and bolts of querying, rejection is not always the querier’s fault.

Nor, necessarily, is it the fault of the manuscript being queried. Most queries fail on a few very basic levels that don’t have much to do with the writing quality of the manuscript.

Yes, really: the vast majority of queries are rejected on the query letter alone. There’s a good reason for that: most of the query letters currently floating through the US Mail or flying via e-mail actually do deserve to be rejected by professional standards, but not because the books they are pushing are poorly written, poor concepts, or any of the million other reasons a manuscript might not be up to publication standard.

The most popular: unprofessional presentation, non-standard spelling and/or grammar, omitting to mention necessary information, hostile tone (again: yes, really), being sent to an agent who does not represent the kind of book presented, and, most notorious of all, the query’s obviously being a generic letter designed to be sent out indiscriminately to every agent currently operating in North America.

Agents have a pet name for the latter: they’re called Dear Agent letters, because some of them are so generic that they are not even addressed to a particular agent. Virtually without exception, US-based agents simply reject Dear Agent letters unread.

Also destined for the reject pile: queries sporting overused tricks to attract an agent’s attention — strategies, it may not astonish you to learn, often borrowed from one of the zillion guides out there, each giving ostensibly foolproof guidelines for how to construct a positively infallible query letter. Perhaps it is unfair, but nothing says generic query like the hip new lead-in that some hugely popular marketing guru was advising two years ago.

In my experience, simple works better than gimmicky — and certainly better than a boastful hard sell. Quite possibly because it is significantly rarer.

Although I am confident that my readers are too savvy to fall into the pitfalls that plague the average querier, the overwhelming majority of query letters agents receive are either uncommunicative, petulant in tone, just poor marketing — or (and I suspect you will have seen this coming. obviously copied from a standard one-size-fits-all pattern. We can do better than that, I think.

So let’s start at the basement and work our way up, shall we?

For those of you absolutely new to the art of approaching publishing professionals, a query letter is a 1-page (single-spaced, with 1-inch margins) polite, formal inquiry sent out to an agent or editor in the hope of exciting professional interest in the manuscript it describes. It is also, contrary to what most aspiring writers believe, a writing sample, so if it is poorly written, it’s toast, regardless of the strength of the book being offered.

It’s equally important to talk about what a query is not. A strong query should not be, contrary to popular practice, an occasion for either begging or boasting; you will want to come across as a friendly, professional writer who has done her homework. Nor is its goal to make the agent fall down on the floor, foaming at the mouth and crying, “I will die if I do not sign this author immediately!”

So what is its goal, you ask? To prompt the agent or editor to request pages. Period.

Let’s face it: no agent worth his 15% is going to sign a writer without reading any of her work. The sooner an aspiring writer accepts that, the sooner she can stop setting herself up for Ambrose-level disappointment. Going into the querying process with realistic expectations makes the process much, much easier on the ego.

So how does one go about eliciting the admittedly less dramatic but ultimately more respectful of your writing result, a direct request to read your manuscript? Without bells and whistles: an effective query introduces the book and the author to a prospective agent in precisely the terms the industry would use to describe them.

It is, in essence, the manuscript’s personal ad, intended to attract a compatible agent or editor to ask for a first date. To put it in terms more familiar to those of you followed my recent Pitchingpalooza series, the query is a written pitch, intended not to prompt an instantaneous offer to represent the book, but a request to read some or all of the manuscript or book proposal.

Ah, I just scared some of you with that comparison to pitching, didn’t I? “That’s all very easy to say, Anne,” point out those of you who find the prospect of sitting down face-to-face with a real, live agent about as appealing as hand-feeding a hungry wolf marshmallows by balancing them on your nose, “but you just got finished telling us that there’s no such thing as a one-size-fits-all formula. So how does a writer trying to break into the biz pull it off without a prescriptive plan that tells him precisely what to do at every step?”

Well, for starters, don’t feed wild animals that way. Are you trying to get mauled?

Once you toss aside the twin preconceptions that there is only one kind of perfect query letter and you are being expected to guess what it contains, constructing a good query letter introduction for your manuscript or query letter becomes quite a bit easier. It just requires a bit of advance preparation.

I felt you tense up again, but trust me, this is prep that you — yes, YOU — are uniquely qualified to do: figuring out what your book is about, who might want to read it, and why. Once you have figured out those elements, writing the query letter is a matter of constructing a document with elements you already have on-hand.

And that’s a comparative breeze, because instead of trying to chase an elusive wraith of an ideal or copying what worked for somebody else, you’re talking about a book you love. What’s more natural to a writer than that?

I hasten to add: being natural does not mean presentation doesn’t count. Your query needs to be businesslike without using business format (long-time readers, chant it with me now: documents without indented paragraphs appear illiterate to folks in the publishing industry), discussing your book project in terms that an agent might use to describe it to an editor.

Keep taking those nice, deep breaths; you are already well prepared to do this.

Don’t believe me? Okay, let’s take a gander at the information you would need to include, so you may see for yourself just how much of it you probably already have at your fingertips. Typically, a query letter consists of five basic elements:

1. The opening paragraph, which includes the following information:

* A brief statement about why you are approaching this particular agent
Hint: be specific. “I enjoyed hearing you speak at Conference X,” “Since you so ably represent Author Q,” and “Since you are interested in (book category), I hope you will be intrigued by my book” all work better than not mentioning how you picked the agent in the first place — or putting it as bluntly as, “I did a web search under Literary Agents, and your name popped up.”

*The book’s title
Self-explanatory, I should hope, but you would be surprised how often queriers leave it out.

*The book’s category
Where your book would sit in a bookstore? Most queries omit any mention of book category, but as in a pitch, it’s essential; no agent represents every type of book on the planet.

*Word count (optional)
Actually, I never advise including this, unless the agency states specifically in its guidelines that it wants to see word count in queries. If they don’t ask, don’t include it.

Why not? Because including the word count makes it easier to reject so many queries off the bat. If your work falls within the normal word count for your genre — for most works of fiction, between 80,000 and 100,000 words (estimated)– it won’t do you any harm include it, usually, but if it is longer, it’s not worth your while. (If you don’t know how to estimate word count — most of the industry does not operate on actual word count — please see the WORD COUNT category on the archive list at right.)

2. A paragraph pitching the book.
This is the part that stymies most queriers. Relax — we’re getting to it. For now, just bear in mind that this section should not be a paraphrase of your dedication page or a preview of the blurb you’d like to see on the jacket. Don’t praise your book; describe it.

3a. A BRIEF paragraph explaining for whom you have written this book
What an agent will have in mind is an already-established target market of readers with a demonstrated interest in books like yours. Keep it realistic. Speculation that every woman/man/fly fisher in America will want to read your book will fall flat, for the exceedingly simple reason that any agent will already have seen this claim literally thousands of times.

3b. and why your book might appeal to that demographic in a way that no other book currently on the market does.
If the demographic is not especially well-known (or even if it is; agents tend to underestimate the size of potential groups of readers), go ahead and include numbers. If you can compare your book to another within the same genre that has sold well within the last five years, this is the place to do it, but make sure to make clear how your book serves the target market differently and better.

Don’t make the very common mistake, though, of having your book sound like a carbon copy of a current bestseller. You want your work to come across as unique.

4. An optional paragraph giving your writing credentials and/or expertise that renders you the ideal person to have written this book
Or, indeed, absolutely the only sentient being in the universe who could have pulled off this daunting task well. Here is where you present your platform — or, to put it in a less intimidating manner, where you explain why the agent should take you seriously as the author of this book.

Actually, this paragraph is not optional for nonfiction, and it’s a good idea for everyone. Include any past publications (paid or unpaid) in descending order of impressiveness, as well as any contest wins, places, shows, semi-finalist listings, etc., and academic degrees. (Don’t worry: we shall be talking in depth about what degrees will and will not strike an agent as relevant for a fiction writer.)

If you have no credentials that may legitimately be listed here, don’t panic: just omit this paragraph. However, give the matter some serious, creative thought first. If you have real-life experience that gives you a unique insight into your book’s topic, include it. (It need not have been paid work.) Or any public speaking experience — that’s actually a selling point for a writer, since so few ever read in public before their first books have come out. Or even ongoing membership in an established writers’ group.

Anything can count, as long as it makes you look like a writer who is approaching the publication like a professional. Or like a person who would be interesting to know, read, and represent.

5. An EXTREMELY brief, polite closing paragraph
Here is where you thank the agent for her time, mentioning any enclosed materials (synopsis, first five pages, or whatever the agent lists as desired elements), calling the agent’s attention to the fact that you’ve enclosed a SASE (self-addressed stamped envelope), if you are querying via regular mail, and giving your contact information, if it is not already listed at the top of the letter. (If you can’t afford to have letterhead printed up, just include your contact information, centered, in the header.) Say you look forward to hearing from her soon, and sign off.

There, that’s not impossible to pull off in a single page, is it?

Oh, dear, you’re tensing up again at the prospect of sitting down and writing it, aren’t you? Don’t panic: again, you may already have constructed — mentally, anyway — some or all of the constituent parts of a professional-looking query letter. You merely have to pull them together into a polite missive personalized for each agent you plan to approach.

A good way to start is to work on each element of the query individually, then snapping the pieces together. Trying to write the entire thing from beginning to end in one sitting, as most aspiring writers do, is not only more stressful than doing it piecemeal; it also tends to end in a rushed, panicked note tossed off quickly, just to have it done.

Don’t look at me that way; I know you’re in a hurry to pop that letter in the mail, but in the long run, taking the query piece by piece can save you time. Take a gander at how easily the building blocks snap together to make a log cabin — and if you’re having trouble reading the individual words, try holding down the COMMAND key and pressing + to enlarge the image:

You can pull that off without breaking a sweat, right?

I see quite a few lit-up eyes out there. “Um, Anne?” some wily sorts murmur, jotting down hasty notes. “What you’ve just shown looks suspiciously like a template. Mind if I borrow it wholesale and use it as such?”

Actually, I do, but not because I’m especially proud of having penned a sentence as immortal I enclose a SASE for your convenience, and I look forward to hearing from you soon. You should eschew copying anybody else’s query letter for the very simple reason that it is important that your query letter sounds like your book.

Not my book, or the creation of any of the small army of writing gurus out there, but yours. After all, you’re not seeking representation for a generic volume; you’re looking for the best agent for your particular manuscript.

So why on earth would you waste your time — and your manuscript’s potential — on a generic query letter? By the time we’re finished, the very suggestion that your book’s chances would be improved by utilizing boring, one-size-fits-all query copy is going to make you laugh out loud.

At least, I hope it will. Tune in tomorrow, campers, and keep up the good work!

Premises, premises

I honestly hadn’t intended to take the last few days off from blogging, but I assure you, I have a dandy excuse. To give you a hint, I invite you to contemplate the riddle of the Sphinx: what animal walks on four legs in the morning, two at noon, and three at night?

On to the day’s business — or rather, the business of last week. Scouring my to-blog-about list for amusing and thought-provoking topics to while away the time before the advent of Queryfest, my annual foray into all things query-related, I came across a terrific question from reader Kelly:

I have a question about plot clichés, if you have the chance to address it. Obviously, the “it was all a dream” won’t fly. What other common plot twists do those of you who see so many manuscripts just groan about? Thanks and feel better soon.

That bit at the end will tell you just how long even very good questions sometimes linger in my hey, that would make a great post pile: kind Kelly was wafting me positive energies immediately after my car crash last year. There’s been some recent progress in that area, by the way: after 14 months, I’m finally walking without a cane.

Can tap-dancing be far behind?

So if I’m honest about it, responding to Kelly’s question is really the business of last year. That seems oddly appropriate, given one of the publishing world’s most common complaints about writers: a fondness for procrastination.

Oh, don’t grimace; everyone procrastinates a little. It’s healthy not to be too rigid. Besides, one of the most important lessons any writer of book-length work has to learn is that a full-length manuscript is not the kind of thing that even the most gifted crafter of prose can polish off in a day, a week, or a month.

Oh, some writers (including yours truly) can indeed draft new text very quickly, but that’s not the issue. Writing a book requires consistent, patient application, not merely short, intense bursts of endeavor. So does revising a manuscript. Yet since most of us do our best work if we can devote some unbroken time to it, it can be very tempting to put off diving in — or diving back in — until we can devote a whole day, week, or month to it, isn’t it?

And that temptation, boys and girls, is why most serious writers have woken up on at least one fine spring morning, sat bolt upright in bed, and shouted, “Wait — how much time has passed since I swore that I was going to finish that revision? Or start it?”

Or exclaimed, “Hey, wasn’t my New Year’s resolution to send out ten queries per week? Have I sent out even one this month?”

Or moaned, “Oh, my God — the agent of my dreams requested pages six months ago, and I’m still revising. Should I take another run at Chapter 152, or should I pop the whole shebang in the mail as is? What if she doesn’t want it anymore?”

I’m not bringing this up to depress all of you who swore that Labor Day (or the Fourth of July, or Valentine’s day, or St. Swithin’s day) was going to be the moment you sprung into action, honest. Nor am I passing judgment on the many, many aspiring writers whose lives swamped their good intentions. I’m not even changing the subject so that I may put off answering Kelly’s excellent question for a few more minutes.

I’m bringing it up, if you must know, because writers who procrastinate so often create characters that procrastinate. Seriously, it’s one of Millicent the agency screener’s most frequent complaints about how novelists and memoirists plot books: characters irk her by sitting around and thinking too much.

Or, to mix things up a little, by sitting around and talking through the problems with their best friends, coworkers, mothers, fathers, or, depending upon book category, the people they are about to try to murder. Especially, as is often the case in novel submissions, when these little chats over coffee, in bars, over lunch, over a telephone, or in hastily-improvised torture chambers consist largely of the protagonist recapping conflict that reader has already seen.

How, from an editorial standpoint, could that not seem redundant? “Criminy, move on,” Millicent scolds the text in front of her. “The point of novel narration is not to convey every single thing that happened in the book’s world, but to tell a story in a lively and entertaining manner!”

Because I love you people, I shall spare you what she hisses at memoir submissions in which the narrator agonizes for fifty or sixty pages on end about whether to confront someone who clearly needs some confrontation — only to decide not to do it after all. In fiction and nonfiction alike, her preference nearly always leans toward the active protagonist given to making things happen, rather than a passive one to whom things happen.

Half of you clutched your chests at some point over the last four paragraphs, didn’t you? Relax; I’m not about to suggest the all-too-often-heard advice on this point: telling writers never to show their protagonists thinking is akin to asserting that no character, however devoted to the color pink, may ever be depicted wearing it. Intelligent characters frequently think, and one-size-fits-all writing rules are almost invariably wrong a great deal of the time.

What I am suggesting, heart-clutchers, is merely that Millicent, like most professional readers, has from long experience developed a finely-tuned sense of how much rumination is too much, as well as when it starts to feel repetitious. To eyes trained to spot textual and conceptual redundancy, even a single repeated thought pattern can jump off the page. Small wonder, then, that showing the complexity of a problem by depicting the protagonist revisiting the same set of doubts over and over again is a notorious professional readers’ pet peeve.

Frequently, their impatience is justified: while deeply-felt internal conflict can be quite interesting on the page, most protagonists in first-person and tight third-person narratives don’t think about problems differently each time. Instead, the writer seeks to have the page mirror the way people mull over problems in real life: with redundant logic, facing the same fears and rehashing the same options on Monday as on Friday.

Or the following Friday. Or two years from Friday.

“God, I wish that this writer had never seen a production of Hamlet,” Millicent has been known to murmur over the fourth slow-moving protagonist of the day. “Would it be too much to ask the narrative to get out of this character’s head long enough for her to do something? It wouldn’t even have to advance the plot — I’d settle for her taking up lion-taming or developing a sudden passion for spelunking. Anything, so she gets out of her chair and moves around the world!”

“But Anne!” I hear some of you chest-clutchers point out, and with good reason, “people honestly do fall into thought loops when they’re worried about something, especially if they lean toward the compulsive in general. I’m sorry if it bores Millicent, but I’m trying to represent reality here: the human psyche is not always bent upon producing entertainingly diverse thought patterns.”

Perhaps it isn’t, but you should be. It’s a writer’s job not just to hold, as ’twere, the mirror up to nature, but to create a result that will be a pleasure to read. Redundant thoughts, like redundant action, have a nasty habit of discouraging readers from continuing to turn pages. Obsessive characters can be very interesting, but as the pros like to say, it all depends on the writing: it’s very, very easy for realistic depictions of recurrent thought or even feeling to become positively soporific on the printed page.

Not as easily spotted a cliché as it was a dark and stormy night or you may be wondering why I called you all here, admittedly, but the rumination-obsessed protagonist is actually more common in submissions these days than either of these well-worn tropes. None of these are as ubiquitous as teenagers who roll their eyes, of course, or people under 50 who say whatever and like, but all are equal-opportunity Millicent-annoyers.

Now the rest of you are clutching your chests, but at this late date, most adult readers, even non-professional ones, have seen enough compulsive thought patterns on the page to recognize it within a line or two. At most, it will take them a couple of paragraphs to catch on. How, then, is the writer to maintain interest and tension throughout pages and pages of it?

Honestly, a little obsessive-compulsion goes a long way on the page. Millicent’s seeing less of it these days than when the TV show MONK rendered OCD such a popular character quirk; if a hit TV show or movie contains a noteworthy character trait or plot twist, it’s a safe bet that agencies will be receiving hundreds of iterations of it over the next 2-5 years. The Millies of the early 1980s could have wallpapered both North and South Korea entirely in manuscripts that resembled M*A*S*H, for instance; for the last decade, it’s been rare that a police procedural submission does not include a scene reminiscent of LAW AND ORDER or CSI. And frankly, our time on earth is too precious to waste time toting up how many SF and fantasy submissions fairly reeked of the influence of STAR WARS and STAR TREK.

It’s not that some of the borrowed characters and quirks are not inherently entertaining; in a good writer’s hands, they certainly can be. There’s also something to be said for adhering to the conventions of one’s chosen book category: in a Western, readers expect a confrontation between the fellows in the white hats and the black, just as readers of women’s fiction expect their protagonists to grow and change over the course of the story.

By definition, though, what none of these elements can ever be is fresh.

Which goes right to the heart of Kelly’s question, does it not? While the list of premises, plot twists, and character traits that might set Millicent’s teeth on edge changes perpetually — what might have riled her Aunt Mehitabel when she was just starting out as a reader in the mid-1970s is substantially different from what might occur often enough to get on Millie’s nerves today, or her younger sister Margie five years from now — the basic principle remains the same: even if the writing is good, if she’s seen it before, it’s not going to seem fresh or surprising on the page.

Remember, Millicent is not only charged with the task of sifting through submissions to find great writing and original voices; she’s also looking for unique takes on reality and plots that she hasn’t seen before. While imitation may be the sincerest form of flattery (which I sincerely doubt), at submission time, not seeming like a rehash of the most recent bestseller or blockbuster film is a significant asset.

I know, I know: it’s not all that uncommon for agency submission guidelines to sound as though their Millicents are eagerly awaiting a carbon-copy of whatever is hitting the top of the bestseller lists today. Indeed, sometimes they are looking for copycats. Even with monumental bestsellers like the TWILIGHT series or BRIDGET JONES’ DIARY, though, it usually doesn’t take too long before Millie and her boss are saying, “Oh, no, another knock-off? I want the next great bestseller, not what was hot two years ago.”

Don’t believe me? How hard do you think it would be to sell BRIDGET JONES’ DIARY as a fresh manuscript today? It would simply seem derivative.

That’s why, in case you had been wondering, those oft-repeated experiments in which some bright soul submits the first 50 pages of some classic like PRIDE AND PREJUDICE (1813) to an array of present-day agents and/or publishing houses, in an attempt to test whether their Millicents would know great literature if it fell in their laps, invariably fall flat. Of course, PRIDE AND PREJUDICE would get rejected today; as a new manuscript, it would seem completely lifted from Jane Austen. To a reader familiar with English novels of the period, even the title would seem unoriginal: the phrase PRIDE AND PREJUDICE (in all caps, no less) is repeated no fewer than three times in Fanny Burney’s novel of a generation before, CECELIA, OR, MEMOIRS OF AN HEIRESS (1782).

Besides, have you seen how much time Austen’s protagonists spend thinking?

I know that this might come as a shock to the many, many writers raised on 19th-century literature, but what seemed fresh on the page in 1813 is unlikely to strike Millicent as original or even market-appropriate today. Ditto for 1913, 1943, 1983, or 2003. In fact, what would have wowed ‘em at the agency in any of those years is likely to seem positively dated now, even if the cultural references did not.

Remember, too, that Millie lives in the same media-heavy culture you do: while she might not watch enough T.V. to know what a Snooki is, to catch an Arrested Development reference, or to be able to pick any of the current crop of presidential contenders out of a police line-up, it’s unlikely that she would be lucky enough to have missed any public discussion of these phenomena. If you loved the Saw movies enough to borrow some elements of them for your horror manuscript, chances are that a Millicent working in a horror-representing agency will be harboring some affection for those movies, too.

Which is not to say that a plot similar to the Saw movies might not have done very well, had it hit Millicent’s desk right after the first film in the series came out. Many a writer who has been toiling away quietly for years on a manuscript has suddenly seen it become sought-after as soon as a similar book, movie, or TV show hits the big time. Agents and editors do often clamor for something similar to what’s hot at the moment. Since it takes so long to write a book, however, it’s generally the writers that were already working on a book, not because it was cool, but because they liked the subject matter, who are in the best position to take advantage of such a trend. Or writers who can produce a manuscript with similar appeal within a year or two. After that, imitation is likely to make the book seem dated.

Not sure what a dated manuscript is, or why it might be hard to sell? Okay, let me ask you: if you picked up a book stuffed to the gills with references to Ross Perot, would you (a) embrace it as a book about contemporary politics, (b) assume that it had been published sometime in the mid-1990s, and turn to another book for insights on the current political scene or (c) wonder who in the heck Ross Perot was?

If you said (b), you’re beginning to think like Millicent: the 1992 election was a long time ago. If you said (a), I’m guessing you do not follow politics very closely. And if you said (c), well, ask your parents, but don’t be surprised if they remember his ears more than his politics.

Even if a manuscript avoids the specific pop references that tend to age so poorly on the page — nothing seems more tired than yesterday’s catchphrases, right? — borrowing the plot twists and premises of yesteryear can make a book seem dated. One of the surprisingly immortal premises: neighborhoods where none of the mothers work outside the home, or even consider it. While it’s not beyond belief that such communities still exist, it’s far enough from the mainstream American experience these days that it would require fairly extensive textual explanation.

Embracing writing fads of years past also tends to make a manuscript seem dated. When STAR WARS embraced the Jungian heroic journey structure, it generated a lot of buzz — and for the next two decades, the viewing public was inundated with movies with that same structure. Then, in the late 1990s and early 2000s, advocating that structure for novels became extremely popular, resulting in manuscript after manuscript with essentially the same story arc falling on Millicent’s desk with clockwork regularity. Because Millicent’s boss was screening manuscripts back then, Millie’s been trained to regard that structure as old-fashioned.

Not to mention predictable. And speaking of repetitive premises, does it bother anyone but me that the mortality rate for mothers in the STAR WARS movies is close to 100%?

Seriously, it doesn’t pay to underestimate just how predictable adhering to a well-worn plot device can render a manuscript, especially to someone who reads as much as Millicent. People drawn to work in publishing tend to be both plot-retentive and detail-oriented: I was surely not the only future editor who walked out of the original STAR WARS saying to her big brother, “You know what would make more sense than that ending? If Leah was Luke’s sister? I mean, honestly — why begin their names with the same first letter, something screenwriters usually take wincing pains to avoid, unless we’re supposed to guess that there’s a familial relationship?”

Okay, so this was probably not how most elementary schoolers reacted to the film, but I read a great deal. Not only science fiction, but fables — and the heroic journey story arc was supposed to surprise me? Nice try, Mr. Lucas.

An original plot twist or premise should surprise the reader — and that’s legitimately hard to do. It’s also often difficult for an isolated writer to spot just how much his plot, premise, or characters might resemble what Millicent is receiving from other writers. Even if the writer can successfully weed out conceptions of dramatic fitness culled from stories floating around the zeitgeist — from movies, television, books, even major news stories — that might be turning up in other submissions, rooting out or even noticing stereotypes (what? The guy with tape on his glasses is a computer expert? Who saw that coming?), stock plot twists (the murderer isn’t the first person the police arrest? Alert the media!), overused premises (the police partners who made the arrest are experiencing some romantic tension? The school bully targeting the gay teen is himself fighting urges in that direction? The guy bent on revenge is actuated by the trauma of having seen his wife and small child murdered out of the reader’s sight and before the story began?) and hackneyed phrasing (“I’m sorry for your loss,” anyone?) can often require an outside eye.

Why? Often, such well-worn story elements are so familiar to the writer, as well as to her nearest and dearest, that they don’t seem like clichés. They just seem like the constituent parts of a story. Therein lies the essential paradox of trafficking in the already-done: that plot twist that feels dramatically right may well come across that way because you’ve seen it before.

And so has Millicent. Remember, clichés don’t irritate agents, editors, and contest judges the first time these fine folks spot them on the manuscript page, typically, or even because the pesky things are repeated over the course of a particular submission or contest entry. What chafes their sensibilities is seeing the same phrases, characters, plot twists, and even premises over and over across hundreds of manuscripts.

Hey, if you’ve seen one completely selfless mother, a lady completely devoid of any personal preferences unrelated to her children, you might not actually have seen ‘em all. After screening the forty-seventh synopsis featuring a selfless mother within a week, however, it might well start to feel that way.

That’s a pretty good test of whether a manuscript might have strayed into over-nibbled pastures, by the way: if the synopsis — or, sacre bleu, the descriptive paragraph in the query letter — makes reference to a well-established stereotype, it’s well worth looking into how to make the characters less, well, predictable.

And now two-thirds of you chest-clutchers are mopping your weary brows. Honestly, this is beginning to read like a word problem on the math section of the S.A.T.

By definition, stereotypes and clichés are predictable: they are the shorthand a culture uses for archetypes. The mean tenth-grade girl, for instance, or the dumb jock. The absent-minded professor who can’t find the glasses perched on top of his head. The sociopathic lawyer who cares only about winning cases, not justice. The tough drill sergeant/teacher/physical therapist who seems like a bully at first, but turns out to be concealing a heart of gold.

Hey, what happened to all the floozies harboring hearts of gold? When did they fall out of the collective mind? Sometime during the Reagan administration? Or was it a decade earlier, when librarians and schoolteachers lost the right to yank the pencils from their collective hair, remove the eyeglasses that they apparently don’t require in order to see, and have the nearest male exclaim, “Why, Miss Jones — you’re beautiful!”

Now, poor Miss Jones would to be an expert in particle physics, save the world in the third act of the story, and look as though she had never eaten a cookie in order to engender that reaction. It’s enough to make an educated woman bob her hair.

Naturally, what constitutes a cliché evolves over time, just as what seems dated in a plot does, but as far as characterization goes, one factor remains the same: a stereotype telegraphs to the reader what kind of behavior, motivations, and actions to expect from a character. A pop quiz for long-time readers of this blog: why might that present a problem in a manuscript submission?

For precisely the same reason that a savvy submitter should avoid every other form of predictability, especially in the opening pages of a manuscript or contest entry:: because being able to see what’s going to happen in advance tends to bore Millicent. If a professional reader can tell instantly from a story’s first description of a character precisely how he is going to act and how he is likely to speak, where’s the suspense?

The same holds true for too-common premises, by the way. Those two coworkers of opposite sexes squabbling? They’ll be in love within fifty pages. That child the woman who swore she never wanted children inadvertently acquires, by accident, theft, or some inconsiderate relative’s leaving him on her doorstep. It will completely transform her life. The completely irresponsible man who discovers he’s had an unknown child for decades? He’s going to be integral to that kid’s life, and vice versa. That wish the protagonist makes on page 2, even though the text explicitly tells us that she never wishes on passing stars? It’s going to come true.

In spades. It’s written on the sand.

Oh, you thought that Millie wouldn’t catch on that teenage Billy was going to wreck his new motorcycle by the second time his parents are shown to be worried about it? I hate to burst anyone’s plotting bubble, but at this juncture in literary history, most professional readers would have said, “Oh, he’s doing to crash it,” halfway through the scene where he bought the bike.

She’s also going to foresee that the character a bystander identifies as having had a hard childhood is going to be the mysterious murderer decimating the summer camp/isolated hotel/submarine’s crew, the grandmother/grandfather/elderly neighbor giving the youthful protagonist with nowhere else to turn sterling (if predictable) advice is going to have some sort of a health scare by three-quarters of the way through the book, and that the otherwise clear-thinking lady who wisely retreated to someplace her violent ex-husband/evil boss/corrupt Congressman isn’t will be startled when he shows up.

Quite possibly standing behind her while she is gazing soulfully into a mirror. A cat will have startled her first, however. That fellow also not going to be dead the first time she, her knight in shining armor, or the few remaining members of that light-hearted weekend canoeing party think they have dispatched him.

Hey, the monster always returns is a cliché for a reason.

I don’t mean to alarm you, but reading manuscripts for a living often results in a serious decrease in the ability to be astonished by plot twist at all. Avert your eyes if you have never seen The Sixth Sense, but I had twice suggested to my date that the psychologist was a ghost before the end of the first therapy scene. I kept asking, “But if he’s alive, why isn’t he talking to the kid’s mother? And why doesn’t she have any interests or concerns unrelated to her child?”

To anyone who has been reading manuscripts for a living for more than a week or two, there’s another problem with stock characters. Millicent tends to associate them with rather lazy writing — and certainly with lax research. I’m not just talking about the astonishingly common phenomenon of novels saddling their protagonists with professions with which their writers are clearly unfamiliar (if I had a nickel for every tax specialist character who takes an annual month-long holiday on April 16th because the writer who created her isn’t aware of how many people file their taxes late, I would be able to afford a month-long holiday right now) or the equally common fish-out-of-water stories in which the writer seems as out of his depth in the new environment as his protagonist (my personal pet peeve: protagonists who inherit wineries, then proceed to run them with a whole lot of heart — and learning valuable life lessons — while clearly learning virtually nothing about the actual practicalities of making wine).

I’m talking about characters, usually secondary ones, that are different in some fundamental way from the protagonist. You wouldn’t believe how often subtly-drawn primary characters share page space with downright cartoonish villains or minor characters.

When writers just guess at the probable life details and reactions of characters unlike themselves, they tend to end up writing in generalities, not plausible, reality-based specifics. A common result: characters whose beauty and brains are inversely proportional, whose behavior and/or speech can be predicted as soon as the narrative drops a hint about their race/gender/sexual orientation/national origin/job/whatever, and/or who act exactly as though some great celestial casting director called up the nearest muse and said, “Hello, Euterpe? Got anything in a bimbo cheerleader? Great — send me twelve.”

Seen once on the page, one-note characters are kind of annoying. When those cheerleaders come cartwheeling across a good 40% of YA set in high schools, even a hint of waved pom-pom can get downright annoying.

Even amongst agents, editors, and judges who are not easily affronted, stereotypes tend not to engender positive reactions. What tends to get caught by the broom of a sweeping generalization is not Millicent’s imagination, but the submission. If it seems too stereotypical, it’s often swept all the way into the rejection pile.

Why, you ask? Because by definition, a characterization that we’ve all seen a hundred times before, if not a thousand, is not fresh. Nor do stereotypes tend to be all that subtle. And that’s a problem in Millicent’s eyes, because in a new writer, what she’s looking to see — feel free to chant it with me now — originality of worldview and strength of voice, in addition to serious writing talent.

When a writer speaks in stereotypes, it’s extremely difficult to see where her authorial voice differs markedly from, say, the average episodic TV writer’s. It’s just not all that impressive — or, frankly, all that memorable.

“But Anne,” writers of reality-based fiction and nonfiction alike protest, “sometimes, stereotypes have a kernel of truth to them, just as clichéd truisms are frequently, well, true. Isn’t it possible that Millicent sees certain character types over and over again because they pop up in real life so often, and writers are simply reflecting that? Should she not, in short, get over it?”

Ah, editors hear that one all the time from those writing the real, either in memoir form or in the ever-popular reality-thinly-disguised-as-fiction manuscript. In fact, it’s an argument heard in general conversation with some fair frequency: many, many people, including writers, genuinely believe various stereotypes to be true; therein lies the power of a cliché. The very pervasiveness of certain hackneyed icons in the cultural lexicon — the policeman enraged at the system, the intellectually brilliant woman with no social skills, the father-to-be who faints in the delivery room, that same father helpless if he is left alone with the child in question, to name but four — render them very tempting to incorporate in a manuscript as shortcuts, especially when trying to tell a story in an expeditious manner.

Oh, you don’t regard stereotypes as shortcuts? Okay, which would require more narrative description and character development, the high school cheerleader without a brain in her head, or the one who burns to become a nuclear physicist? At this point in dramatic history, all a pressed-for-time writer really has to do is use the word cheerleader to evoke the former for a reader, right?

Unless, of course, a submission that uses this shortcut happens to fall upon the desk of a Millicent who not only was a high school cheerleader, but also was the captain of the chess team. At Dartmouth. To her, a manuscript that relies upon the usual stereotype isn’t going to look as though it’s appealing to universal understandings of human interaction; it’s going to come across as a sweeping generalization.

Can you really blame her fingers for itching to reach for the broom?

“But Anne,” some of you point out, and who could blame you? “Isn’t this all going a little far afield from Kelly’s original question? Wasn’t she really asking for a list of overused plot twists and premises a savvy aspiring writer should avoid?”

Possibly, but that’s precisely the conundrum of freshness. What would have struck Millicent as fresh a year ago, when Kelly first brought this up, is not what would seem so to her now. Freshness is an ever-moving target, difficult for an aspiring writer — who, after all, usually takes at least a year or two to fashion a premise into a full manuscript — to hit predictably. Since nobody can legitimately claim to know what will be selling well a couple of years from now, committing to a premise is always going to be something of a risky proposition.

All a writer can do is strive to make her plot and characterization as original as her voice — and, ideally, as surprising. The best means of figuring out what will come as a pleasant surprise to her is to read widely in your chosen book category. What kinds of plot twists are used, and which overused? What’s been done to death, and what’s new and exciting? What’s considered characteristic and expected in your type of book these days, and what’s considered out of bounds?

Once you have come up with provisional answers to those questions, ask yourself another: how can I make my book’s premise, characterization, and plot even better than what’s already on the literary market?

Speaking of conundrums, have you solved the riddle of the Sphinx yet? It’s the humble human being: as babies, we crawl; in our prime, we walk on two legs; in old age, we use canes.

Actually, people tend to use walkers now, but who are we to question the wisdom of the Sphinx? All I know — and this is so far from a standard premise that I can’t recall a bestselling novel of the last twenty years that has dealt with this subject in any significant depth — is that after one has been hobbling around on three legs, it’s astonishingly tiring to wander around on just two. And that, my friends, is the explanation for my recent blogging silence: I’ve been taking a long change-of-season nap.

All the better to launch into Queryfest next time, my dears. Keep up the good work!

But enough about you — what about me?

Today, I had planned to launch headlong into my annual foray into how to construct a graceful and effective query letter, campers, but frankly, didn’t we devote an awful lot of the summer to discussing how to pitch? After so many weeks on end of dealing with practicalities, I feel that the artist in each of us deserves a little holiday.

So let’s refresh ourselves by talking craft for a while. Queryfest will be every bit as useful next week.

Memoir-writing and writing about reality as fiction has been much on my mind of late, and not merely because my memoir remains in publishing limbo. (Yes, still. Let’s just be grateful that not every memoirist’s extended family has the wherewithal to make credible $2 million dollar lawsuit threats.) While we writers talk endlessly amongst ourselves about craft and structure for fiction, it’s actually quite rare to stumble into a knot of literary conference attendees avidly discussing how to make a personal anecdote spring to life on the page.

Why is that, when it is so very hard to write memoir well? All too often, the prevailing wisdom dictates that all a writer needs to produce a successful memoir is an exciting life, an ability to write clearly, and, if at all possible, celebrity in another field, so the writing will matter even less. The writer’s platform and the inherent interest of the story, we’re told, are all that matter in a memoir. Anything beyond that, presumably, is gravy.

As to structure, that’s held to be self-evident. In the immortal words of Lewis Carroll,

The White Rabbit put on his spectacles. “Where shall I begin, please, your Majesty?” he asked.

“Begin at the beginning,” the King said gravely, “and go on till you come to the end: then stop.”

As a memoirist and an editor who works regularly with same, I must disagree. While a chronological structure can work, not all human events start out scintillating; depending upon the story, another structure might work better.

Then, too, a memoir cannot really be deemed a success unless readers find it entertaining, enlightening, or at the very least, interesting. That’s not merely a matter of story. Any long-form writing, be it fiction or nonfiction, will benefit from a strong narrative structure, a consistent, likable narrative voice, a plausible and engaging story arc, believable, well-drawn characters, a protagonist the reader would be happy to follow for a few hundred pages…

In short, many of the elements one might find in a well-constructed novel. But that’s not all that a good reality-based story requires, is it? After all, few readers will want to read a story, whether it is presented as memoir or as fiction, simply because it really happened. It needs to feel real on the page — and it needs to be enjoyable to read.

What makes me think that this might be news to many writers of memoir and reality-based fiction, you ask? For my sins, I have served quite frequently as a contest judge, assessing both memoir and novel entries, and I’m here to tell you, they look more similar on the page than one might think.

How so? They tend to share a few characteristics: a one-sided approach to scenes, as if the protagonist’s perspective were the only possible one; an apparent assumption that the reader will automatically side with the protagonist, regardless of what is going on, and bolstering both, a propensity for relating conflictual exchanges as though they were verbal anecdotes, light on detail but strong on emotion. Or, to boil all of these down to a single trait, these narratives tend to be disproportionately weighted toward a single point of view.

And memoirists’ hands fly heavenward all over the world. “But Anne,” they point out, and who could blame them? “My memoir is my story. Why wouldn’t it be biased toward my perspective?”

It should, of course — but in the interests of representing one’s own point of view, memoirists and writers of the real often render the narrative so one-sided that the situation neither seems plausible nor fairly presented. It just reads like a diatribe in scene form, a piece of prose whose primary point is not storytelling, but getting back at someone.

About half of you have started to blush, have you not? I’m not surprised; in both memoir and reality-based fiction, the scene where the reader is evidently expected to take the protagonist’s side, not because the antagonist is shown to be particularly awful, but because the narrative presents the antagonist without any sympathy — or, usually, any redeeming characteristics — is a notorious pet peeve of our old pal, Millicent the agency screener. And not just as a generality, either. When Millicents, their boss agents, and the editors to whom they cater gather to share mutual complaints in that bar that’s never more than 100 yards from any writers’ conference in North America, the annoying coworker stereotype often crops up in conversation.

As in, “You think you’re tired of conceptual repetition? I’ve read fourteen submissions this week alone with omitable annoying coworker scenes.”

It’s perhaps not altogether astonishing that memoirs would be rife with interactions between the protagonist/narrator and the people who happen to rile her, told in a breathlessly outraged tone, but aspiring writers of fact-based fiction are often stunned to discover that they were not the first to think of inserting actual conflicts into fictional stories. They shouldn’t be: there’s a pretty good reason that such scenes are ubiquitous in manuscript submissions and contest entries. Care to guess?

If you immediately cried out, “By gum, Anne, every writer currently crawling the crust of the earth has in fact had to work with someone less than pleasant at one time or another,” give yourself a gold star for the day. Given how often aspiring writers resent their day jobs — and, by extension, the people with whom they must interact there — that such unsavory souls would end up populating the pages of submissions follows as night the day.

If these charming souls appeared in novel and memoir submissions in vividly-drawn, fully fleshed-out glory, that actually might not be a problem. 99% of the time, however, the annoying co-worker is presented in exactly the same way as any other stereotype: without detail, under the apparent writerly assumption that what rankles the author will necessarily irk the reader.

Unfortunately, that’s seldom the case — it can take a lot of page space for a character to start to irritate a reader. So instead of having the character to demonstrate annoying traits and allowing the reader to draw his own conclusions, many a narrative will convey that a particular character is grating by telling the reader directly (“Georgette was grating”), providing the conclusion indirectly (through the subtle use of such phrases as, “Georgette had a grating voice that cut through my concentration like nails on a chalkboard”), or through the protagonist’s thoughts (“God, Georgette is grating!”)

Pardon my asking, but as a reader, I need to know: what about Georgette was so darned irritating? For that matter, what about her voice made it grating? It’s the writer’s job to show me, not tell me, right?

I cannot even begin to count the number of memoirs and novels I have edited that contained scenes where the reader is clearly supposed to be incensed at one of the characters, yet it is not at all apparent from the action of the scene why.

Invariably, when I have asked the authors about these scenes, the response is identical: “But it really happened that way!”

No surprise there. These scenes are pretty easy for professionals to spot, because the protagonist is ALWAYS presented as in the right for every instant of the scene, a state of grace quite unusual in real life. It doesn’t ring true.

The author is always quite astonished that his own take on the real-life scene did not translate into instantaneous sympathy in every conceivable reader. Ultimately, this is a point-of-view problem — the author is just too close to the material to be able to tell that the scene doesn’t read the way she anticipated.

Did I just see some antennae springing up out there? “Hey, wait a minute. Mightn’t an author’s maintaining objective distance from the material — in this case, the annoying co-worker — have helped nip this particular problem in the bud long before the manuscript landed on Millicent’s desk?”

Why, yes, now that you mention it, it would. Let’s look at the benefits of some objective distance in action.

Many writers assume, wrongly, that if someone is irritating in real life, and they reproduce the guy down to the last whisker follicle, he will be annoying on the page as well, but that is not necessarily true. Often, the author’s anger so spills into the account that the villain starts to appear maligned, from the reader’s perspective. If his presentation is too obviously biased, the reader may start to identify with him, and in the worst cases, actually take the villain’s side against the hero. I have read scenes where the case against the villain is so marked that most readers would decide that the hero is the impossible one, not the villain.

This character assassination has clearly not gone as planned. A little more objective distance might have made it go better. Who was it that said, revenge is a dish best served cold?

Yes, I called it revenge, because revenge it usually is. Most writers are very aware of the retributive powers of their work. As my beloved old mentor, the science fiction writer Philip K. Dick, was fond of saying, “Never screw over a living writer. They can always get back at you on the page.”

Oh, stop blushing. You didn’t honestly think that when you included that horrible co-worker in three scenes of your novel that you were doing her a FAVOR, did you?

My most vivid personal experience of this species of writerly vitriol was not as the author, thank goodness, but as the intended victim. And at the risk of having this story backfire on me, I’m going to tell you about it as nonfiction.

Call it a memoir excerpt. To prevent confusion, I’m going to offset the narrative from the discussion.

A few years before I began blogging, I was in residence at an artists’ colony. Now, retreats vary a great deal; mine have ranged from a fragrant month-long stay in a cedar cabin in far-northern Minnesota, where all of the writers were asked to remain silent until 4 p.m. each day to a sojourn in a medieval village in southwestern France to a let’s-revisit-the-early-1970s meat market, complete with hot tub, in the Sierra foothills.

A word to the wise: it pays to do your homework before you apply.

This particular colony had more or less taken over a small, rural New England town, so almost everyone I saw for the month of March was a writer, sculptor, photographer, or painter. While world-class painters and sculptors were imported up ice-covered rural roads every few days to critique and encourage those newer to their respective arts, the National Book Award winner scheduled to give feedback to the writers didn’t bother to show up for the first week of her residency. Amenities like kilns, darkrooms, and ladders to facilitate the construction of 20-foot woven cardboard cocoons seemed to appear whenever the visual artists so much as blinked. The writers, a tiny minority, had been shoved into a dank, dark cellar with cinder block walls; you could see the resentment flash in their eyes when they visited the painters’ massive, light-drenched studios, and compared them to the caves to which they had been assigned.

See what I just did there? I skewed the narrative so you would resent the visual artists.

But was that necessary? Objectively speaking, they were not the villains in this situation; they, like me, were visitors to the retreat. Besides, since the overwhelming majority of the Author! Author! community is made up of writers, couldn’t I simply have assumed that my readers would identify with the cave residents pretty much automatically?

Or, better yet, couldn’t I have included a vivid detail or two that would have nudged the reader in that direction without the narration’s appearing to be presenting a myopic account?

What kind of detail, you ask? Let’s try this one on for size.

Due to the musty dampness of the writers’ cellar, I elected to write in my assigned bedroom, in order to catch the occasional ray of sunlight. Sure, there were certain drawbacks — the desk had been designed for a hulking brute twice my size, while the desk chair had apparently been filched from a nearby kindergarten — but at least the heat worked. Too well, in fact: an hour and a half into my first afternoon of writing, a sleepy hornet emerged from the gaping hole around the charming antique light fixture and aimed straight for my head.

It was not the best moment to learn that the windows had been sealed for the winter. You know writers: we can’t be trusted not to let all of the heat out. Unlike, say, painters, whose windows might safely open onto vast vistas of forested hillside.

As the afternoon sun warmed the room, hornet after hornet emerged from its long winter’s nap. After the eighth had expressed its displeasure at my having had the temerity to have turned on either the light or the heat, I shook the bees off my jacket, wrapped my head and shoulders in several scarves, and plunged into a blizzard. By the time I reached the administration building, I was chilled to the bone.

Perhaps naïvely, I had assumed that the hornet’s nest in my room would come as a surprise to the retreat’s administrators. The writer who’d had the room the previous November — the local authorities had deemed it inadequately heated for winter residence — had complained about the bees, too. The painter-in-residence charged with rooting them out had simply not gotten around to it.

And didn’t for three days. He was too busy with a canvas that just couldn’t wait to be handed down to posterity. The administrators encouraged me to regard sleeping on a couch next to the dining hall as my contribution to the world’s supply of art. I had to wait until after dark in order to retrieve my laptop.

That engaged your sympathies more robustly, didn’t it? It’s still my experience and my perspective, told in my voice — but I’ve allowed you to draw the conclusion. That’s simply better storytelling.

Don’t see it? Okay, contrast the fleshed-out account above with the following series of summary statements.

Sharing meals in a dining hall was a bit high school-like, conducive to tensions about who would get to sit at the Living Legend in Residence’s table, squabbles between the writers and the painters about whether one should wait until after lunch to start drinking, or break out the bottles at breakfast (most of the writers were on the first-mentioned side, most of the painters on the latter), and the usual bickerings and flirtations, serious and otherwise, endemic to any group of people forced to spend time together whether or not they have a great deal in common.

An environment ripe, in other words, for people to start to find their co-residents annoying.

Aren’t you already longing for me to show you how specifically they were annoying, rather than merely telling you that they were? Let’s exacerbate the problem in the manner so many writers of the real do, creating the illusion of narrative distance by switching the text almost entirely into the passive voice.

Of course, such problems are endemic to large artists’ colonies. One classic means of dealing with the inevitable annoying co-resident problem is to bring a buddy or three along on a retreat; that way, if the writer in the next cubicle becomes too irritating, one has some back-up when one goes to demand that she stop snapping her gum every 27 seconds, for Pete’s sake. I am of the school of thought that retreating entails leaving the trappings and the personnel of my quotidian life behind, but there’s no denying that at a retreat of any size, there can be real value in having someone to whom to vent about that darned gum-popper. (Who taught her to blow bubbles? A horse?)

Doubtless for this reason, several artists had brought their significant others to the hornet-ridden New England village. Or, to be more accurate, these pairs had applied together: writer and photographer, painter and writer, etc. One of these pairs was a very talented young couple, she a writer brimming with potential, he a sculptor of great promise. Although every fiber of my being longs to use their real names, I shall not.

Let’s call them Hansel and Gretel, to remove all temptation.

And let’s see how this telling, not showing thing I’ve got going works for character development, shall we?

Hansel was an extremely friendly guy, always eager to have a spirited conversation on topics artistic, social, or his personal favorite, explicitly sexual. The dining hall’s Lothario, one constantly spotted him flirting with…hmm, let’s see how best to represent how he directed his attentions…everything with skin.

Amusing, but wouldn’t some details have brought his predilections more clearly before the reader’s eyes? Let’s try showing some of his work.

His eyes flickered over the female residents so persistently that I wondered if he was looking for a model. On day three, when he invited me to his palatial sculpture studio, I realized that he might have been seeking a lady to encase in plaster of Paris: practically every flat surface held representations of breasts, legs, pudenda, and breasts. He practically backed me into a backside. Murmuring some hasty excuse about needing to get back to my hornets, I slipped away from his grasping hands and dashed out into the pelting snow.

Still don’t see why that was better? Okay, let’s revert to generalities.

Being possessed of skin myself, I naturally came in for my fair share of Hansel’s attentions. (How’s that for a colorless summary of the proceeding story?) Generally speaking, though, I tend to reserve serious romantic intentions for…again, how to put this…people capable of talking about something other than themselves. Oh, and perhaps I’m shallow, but I harbor an absurd prejudice in favor of the attractive.

This is precisely the type of paragraph that will absolutely slay ‘em in a verbal anecdote, or even in a blog, but often falls flat on the page. Yes, it’s amusing; yes, people actually do speak this way, so it’s a plausible a first-person narrative voice. But it’s vague. It’s character development, in the sense that it purports to tell the reader something about the narrator, but the reader just has to take the narrative’s word for it. Is that really the best way to convince the reader what a protagonist is like?

An artists’ retreat tends to be a small community, however; one usually ends up faking friendliness with an annoying co-resident or two. Since there was no getting away from the guy — believe me, I tried — I listened to him with some amusement whenever we happened to sit at the same table. I was, after all, the only other artist in residence who had read any Henry Miller. We had coffee a couple of times when there was nobody else in the town’s only coffee shop. And then I went back to my room, battled away the wildlife, and wrote for 50 hours a week.

Imagine my surprise, then, when Gretel started fuming at me like a dragon over the salad bar. Apparently, she thought I was after her man.

Now, I don’t know anything about the internal workings of their marriage; perhaps they derived pleasure from manufacturing jealousy scenes. I don’t, but there’s just no polite way of saying, “HIM? Please; I do have standards” to an angry wife, is there? So I simply started sitting at a different table in the dining hall.

A little junior high schoolish? Yes, but better that than Gretel’s being miserable — and frankly, who needed the drama? I was there to write.

Let’s pause here to consider: what do you, the reader, actually know about Gretel at this point? Are your feelings about her based upon what you have actually seen her do or my conclusions about her motivations? And are the facts even clear: was I the only resident of whom Gretel was jealous, or did she fume over the salad bar with anyone possessing two X chromosomes?

Wouldn’t it have worked better had I just shown her slapping peanut butter violently onto some white bread while I tried to make pleasant conversation with her, or depicted her veering away from me with her cracked metal tray? In short, wouldn’t it have made more sense to show this as a scene, rather than telling it as an anecdote?

Often, this fix is expressed rather confusingly: writers are told to insert some narrative distance into such scenes. I’m not a big fan of this language, for the simple reason that most memoirists and writers of the real new to editor-speak tend to interpret it as a call to make the narrative appear objective by, you guessed it, retreating into the passive voice. Let’s take a gander at this strategy in action.

Another phenomenon that often characterizes a mixed residency — i.e., one where different types of artists cohabitate — is a requirement to share one’s work-in-progress. At this particular retreat, painters and sculptors had to fling their studios open to public scrutiny once a week. Each writer had to do at least one public reading in the course of the month.

Feels like you’ve been shoved back from the story, doesn’t it? That’s how verbal anecdotes tend to read on the page: as rather vague summaries. When they are in the passive voice as well, the narrator can come across as the passive puppet of circumstances, rather than as the primary actor of the piece, the person who makes things happen.

Let’s borrow a tool from the novelist’s kit and make the protagonist active, shall we?

Being a “Hey – I’ve got a barn, and you’ve got costumes!” sort of person, I organized other, informal readings as well, so we writers could benefit from feedback and hearing one another’s work. I invited Gretel to each of these shindigs; she never came. By the end of the second week, my only contact with her was being on the receiving end of homicidal stares in the dining hall, as if I’d poisoned her cat or something.

It was almost enough to make me wish that I had flirted with her mostly unattractive husband.

But I was writing twelve hours a day (yes, Virginia, there IS a good reason to go on a retreat!), so I didn’t think about it much. I had made friends at the retreat, my work was going well, and if Gretel didn’t like me, well, we wouldn’t do our laundry at the same time. (You have to do your own laundry at every artists’ retreat on earth; don’t harbor any fantasies about that.) My friends teased me a little about being such a femme fatale that I didn’t even need to do anything but eat a sandwich near the couple to spark a fit of jealous pique, but that was it.

Aha, so Gretel had singled me out. Was there a good narrative reason not to make that plain earlier? It almost certainly would have been funnier — and made both my reactions and my conclusions as narrator make more sense to the reader.

At the end of the third week of our residency, it was Gretel’s turn to give her formal reading to the entire population of the colony, a few local residents who wandered in because there was nothing else to do in town, and National Book Award winner who had finally deigned dropped by (in exchange for a hefty honorarium) to shed the effulgence of her decades of success upon the resident writers. Since it was such a critical audience, most of the writers elected to read highly polished work, short stories they had already published, excerpts from novels long on the shelves. Unlike my more congenial, small reading groups, it wasn’t an atmosphere conducive to experimentation.

Wow, I’ve left you to fill in a lot of details here, have I not? How could you possibly, when the narrative so far has given you only a very sketchy view of time, place, and character?

Four writers were scheduled to read that night. The first two shared beautifully varnished work, safe stuff, clearly written long before they’d arrived at the retreat. Then Gretel stood up and announced that she was going to read two short pieces she had written here at the colony. She glanced over at me venomously, and my guts told me there was going to be trouble.

See how I worked in the false suspense there? Rather than showing precisely what her venomous glance was like — impossible for you to picture, right, since I have yet to tell you what she looks like? — I embraced the ever-popular storytelling shortcut of having the protagonist’s reaction to an event or person take the place of showing what was actually going on. Think that was the best strategy for this story?

Let’s try another tack. How about getting a little closer to what’s happening in that crowded room, so the reader may feel more like she is there? Or at least more like she’s standing in the narrator’s shoes?

Gretel settled a much-abused spiral notebook onto the podium and began to read a lengthy interior monologue in stentorian tones. Her eyes never left the paper, and with good reason: the plotless account depicted Hansel and Gretel — both mentioned by name on page 1, incidentally — having sex in vivid detail. Just sex, without any emotional content to the interaction, in terms neither titillating nor instructive. It was simply a straightforward account of a mechanical act, structured within a literal countdown to the final climax: “Ten…nine…eight…”

It was so like a late-1960’s journalistic account of a rocket launching that I kept expecting her to say, “Houston, we’ve got a problem.”

I cringed for her — honestly, I did. I’d read some of Gretel’s other work: she was a better writer than this. So what point was she trying to make by reading this…how shall I put it?…a literarily uninteresting piece whose primary point seemed to be to inform the uncomfortable audience that she and her husband had consummated their marriage?

See how I used my response to develop the narrator’s character? Memoirists and writers of the real too often forget that the narrator is the protagonist of the story they are telling, and thus needs to be fleshed out as a character. If I’d attacked that last paragraph with a big more descriptive vim, I might have worked in some interesting insights into both Gretel and Hansel’s characters — how did her account jibe with his sculptural depictions of the act, for instance?

Oh, you thought that all of those body parts were languishing around his studio solo? Alas, no; I’ve seen less accurate models in biology classes. Again, wouldn’t it have been more effective storytelling to have shown that — or even made that last comment — while the protagonist was in the studio?

That would also have been the natural time to work in that Hansel’s sculptures did not…again, how to put this tactfully?…appear to have been based upon his wife’s womanly attributes. Artistically, he favored curves; she was so angular that she could have cut vegetables on her hip bones.

Lingering too long in the narrator’s head can be distracting from the action, though. Throughout the next paragraph, I invite you to consider: as a reader, would you have preferred to see the action more directly, or entirely through the narrator’s perspective?

Maybe I just wasn’t the right audience for her piece: the painters in the back row, the ones who had been drinking since breakfast, waved their bottles, hooting and hollering. They seemed not to notice that although the monologue was from a female perspective, there were no references whatsoever to the narrator’s physical sensations, only what Hansel was doing. The part of Gretel might have been quite adequately played by a robot.

Call me judgmental, but I tend to think that when half the participants seem to be counting the seconds until the act is over, it’s not the best romantic coupling imaginable. Still, looking around the auditorium, I didn’t seem to be the only auditor relieved when it ended. “Three…two…one.” No one applauded but Hansel.

In first-person pieces, the narration will often switch abruptly from inside the protagonist’s head to an ostensibly objective set of descriptions. Sometimes it works, sometimes it doesn’t. You be the judge: how well do you think the next paragraph carries the story forward from the last?

Gretel’s second piece took place at a wedding reception. Again, it was written in the first person, again with herself and her husband identified by name, again an interior monologue. However, this had some legitimately comic moments in the course of the first few paragraphs. As I said, Gretel could write.

Somewhere in the middle of page 2, a new character entered the scene, sat down at a table, picked up a sandwich — and suddenly, the interior monologue shifted from a gently amused description of a social event to a jealously-inflamed tirade that included the immortal lines, “Keep away from my husband, {expletive deleted}!” and “Are those real?”

Need I even mention that her physical description of the object of these jabs would have enabled anyone within the sound of her voice to pick me out of a police line-up?

Wouldn’t it have been both more interesting and better character development to have shown the opening of Gretel’s second piece, rather than leaving it to the reader’s imagination? Ponder how that choice might have affected your perception of whether this scene is funny or tragic, please, as the narrative belatedly tells what it should have shown in the previous section.

She read it extremely well; her voice, her entire demeanor altered, like a hissing cat, arching her back in preparation for a fight. Fury looked great on her. From a literary standpoint, though, the piece fell flat: the character that everyone in the room knew perfectly well was me never actually said or did anything seductive at all; her mere presence was enough to spark almost incoherent rage in the narrator. While that might have been interesting as a dramatic device, Gretel hadn’t done enough character development for either “Jan”– cleverly disguised name, eh?– for the reader either to sympathize with the former or find the latter threatening in any way.

There was no ending to the story. She just stopped, worn out from passion. And Hansel sat there, purple-faced, avoiding the eyes of his sculptor friends, until she finished.

The first comment from the audience was, “Why did the narrator hate Jan so much? What had she done to the narrator?”

Had I been telling this anecdote verbally — and believe me, I have — this spate of summary statements and analysis of what the reader has not been shown might well work beautifully. Memoirists tend to be fond of paragraphs like this, commenting upon the action as if the reader had also been there. It makes abundant sense, from the writer’s perspective: after all, I was actually there, right?

But talking about events creates a very different impression on the page than writing about them vividly enough that the reader can picture the action and characters for herself. If I had shown you the story Gretel was reading, at least in part, you could have judged this character based on her own words — much more powerful than the narrator’s simply telling you what you should think about her.

A professional reader like Millicent — or, heck, like me — might well raise another objection to that last section: since the narration is so skewed to the protagonist’s side, some readers may feel that this account lacks credibility. Could Gretel actually have been as vitriolic (or unstrategic) as I’ve depicted her here?

Actually, she was, every bit — but does that matter, if the narrative can’t make her seem plausible on the page? The fact that Gretel existed and that she chose to act in this extraordinary manner is not sufficient justification for the reader to finish this story. It also has to work as a story, and that’s going to require some serious character development for not only the narrator, but the other characters as well.

You’d be astonished at how often memoir submissions do not treat either as characters. Frequently, Millicent sees memoirs — and slice-of-life fiction, for that matter — that are simply commentary upon what was going on around the protagonist. Yet a memoir isn’t a transcript of events, interesting to the reader simply because they happened to the narrator; it’s one person’s story, skillfully pruned to leave out the dull parts. If the reader doesn’t get to know that narrator, though, or come to experience the other characters as real, the memoir is likely to fall flat.

Why? Because it will read like a series of anecdotes, rather than like a book.

Fictionalizers of real life tend to have an easier time thinking of their protagonists as protagonists, I notice, but as any Millicent could tell you, they often give away the narrative’s bias by clearly siding with one character over another. Or by depicting one character as all sweetness and light and the other as all evil. A popular secondary strategy: describing other characters’ reactions to the antagonist as universally in line with the protagonist’s, as though any onlooker would have had exactly the same response.

I was very nice to Gretel afterward; what else could I do? I laughed at her in-text jokes whenever it was remotely possible, congratulated her warmly on her vibrant dialogue in front of the National Book Award nominee, and made a point of passing along a book of Dorothy Parker short stories to her the next day.

Others were not so kind, either to her or to Hansel. The more considerate ones merely laughed at them behind their backs. (“Three…two…one.”) Others depicted her in cartoon form, or acted out her performance; someone even wrote a parody of her piece and passed it around.

True, I did have to live for the next week with the nickname Mata Hari, but compared to being known as the writer whose act of fictional revenge had so badly belly flopped, I wouldn’t have cared if everyone had called me Lizzie Borden. And, of course, it became quite apparent that every time I went out of my way to be courteous to Gretel after that, every time I smiled at her in a hallway when others wouldn’t, I was only pouring salt on her wounded ego.

Is there anything more stinging than someone you hate feeling sorry for you?

At last, we come full circle, back to my original point in sharing this anecdote in the first place: if your answer was any flavor of yes, you might want to consider waiting until you’ve developed some objective distance from your annoying co-worker before committing her to print. Think at least twice about what you’re putting on the page, particularly for work you are submitting to contests, agencies, or small presses.

Or, heaven forbid, reading to a group of people you want to like you. Or your narrator.

If you’re still angry, maybe it’s not the right time to write about it for publication. Your journal, fine. But until you have gained some perspective — at least enough to perform some legitimate character development for that person you hate — consider giving it a rest. Otherwise, your readers’ sympathies may ricochet, and move in directions that you may not like.

It’s always a good idea to get objective feedback on anything you write before you loose it on the world, but if you incorporate painful real-life scenes into your fiction, sharing before promotion becomes ABSOLUTELY IMPERATIVE. If you work out your aggressions at your computer — and, let’s face it, a lot of us do — please seriously consider joining a writing group. To be blunt about it, finding good first readers you can trust can save you from looking like an irate junior high schooler on a rampage.

And Gretel, honey, in the unlikely event that you ever read this, you might want to remember: revenge is a dish best served cold. Or, as Philip used to say, never screw over a living writer. You never know who might end up writing a blog.

Hey, I’m only human — which renders me a more interesting protagonist in a memoir, right? As a memoirist, I have to assume that my readers too intelligent to believe that I was 100% perfect in this trying situation (I must admit, I did make an unkind joke or two in private), or that Gretel was 100% nasty (in actuality, she was rather nice to people her husband did not appear to be obsessed with sculpting), I suspect that most readers would also wonder whether Hansel actually stood by passively while his wife seethed with jealousy (he didn’t: he egged her on, in what appeared to me to be characteristic of their relationship). Were I planning to use this dynamic in a memoir, it would be in the story’s best interest to develop those less-neat elements into a more plausibly complete account.

If I hoped to fold this frankly pretty darned annoying incident into a novel, the imperative to flesh these people out into fully-rounded characters would be even stronger. Showing their foibles through action and dialogue, rather than just telling the reader what conclusions to draw, is not only better storytelling — it’s less intrusive narration.

Would I feel as vindicated? Perhaps not. Enough time has passed, however, that I now see this story as fundamentally sad: instead of befriending a more experienced writer who could have conceivably helped her on the long, twisty road to publication, Gretel allowed the troubled dynamic of her marriage to become the central focus of a bunch of not-particularly-sympathetic strangers. She, too, was in that dank basement, while her husband created his fantasies of women who did not resemble her in comparative comfort. If he hadn’t chosen me to as the prod with which to keep poking her insecurities, I’m sure he would have found somebody else.

So who is the actual villain of this piece? You decide; that’s the reader’s job, after all.

Keep up the good work!

Pitchingpalooza, part XXVI: surviving a conference with your dreams, sanity, and energy in one piece, or, if a stone can muster a smile, so can you

That’s an actual stone in my yard, believe it or not, one that apparently went out of its way to anthropomorphize itself for my illustrative pleasure. If rocks can be that helpful and friendly, it gives me great hope for human beings.

Which is my subtle way of leading into asking: after these last few weeks of posts, have you started to have dreams about pitching? If they’re not nightmares, and you’re scheduled to pitch at a conference anytime soon, you’re either a paragon of mental health, a born salesperson, or simply haven’t been paying very close attention. Either that, or I’ve seriously underemphasized the potential pitfalls.

For this, our last Pitchingpalooza post, I’m going to assume that you either are waking up in the night screaming or that I haven’t yet explained the conference environment adequately. So fasten your seatbelts — I’m going to be taking you on a guided tour of false expectations, avoidable missteps, and just plain disasters.

Hey, forewarned is forearmed. Or at least less stupefied in the moment.

First-time pitchers often harbor fears of inadvertently making a poor impression upon an agent or editor in a social situation, thereby nullifying their chances of being able to wow ‘em with a pitch in a formal meeting. I wish I could say that this is an unfounded fear, but actually, it’s pretty reasonable: one doesn’t have to spend much time hanging around that bar that’s never more than 100 yards from any writers’ conference in North America to hear a few horror stories about jaw-droppingly rude writers.

And I don’t know about you, but one of my more dubious gifts as a human being is an uncanny ability to find the most institutionally powerful person in the room and catch him in a misstatement or crack a joke that skewers his ego, generally before I know who he is. (It’s one of the reasons I elected to leave academia, as a matter of fact, as several past presidents of the American Political Science Association know to their sorrow. Fortunately for me, the step from spotting the incorrectly-placed comma in a constitution that would result in half the population’s losing a right to editing manuscripts was a relatively small one.)

Hard to imagine how this particular trait would have provided my ancestors with enough of a survival advantage to justify its being passed down the evolutionary line, but I do seem to have been born with it. Many are the family stories about the toddler critiquing the pediatrician’s sartorial choices.

Honestly, does anybody look good in those tacky white polyester coats?

Before any of my fellow compulsive truth-tellers begin to panic, let me hasten to add that agents’ and editors’ anecdotes are almost invariably about genuinely outrageous approach attempts, not minor faux pas. And that’s not just because “You’re not going to believe this, but a pitcher just forgot to tell me whether is book is fiction or nonfiction” isn’t nearly as likely to garner sympathy from fellow bar denizens as “This insane writer just grabbed my arm as I was rushing into the bathroom and refused to stop talking for 20 minutes.”

For one thing, the former is too common a phenomenon to excite much of a response from other agents. Unfortunately, though, the latter happens often enough that some agents turn against hallway pitching for life. As, indeed, many a product of the post-conference rumor mill can attest.

However — and this is a big however — in my experience, the aspiring writers who sit around and fret about being the objects of such anecdotes are virtually never the folks who ought to be worrying about it. These are not the kind of gaffes that your garden-variety well-mannered person is likely to commit.

The result: polite people end up tiptoeing around conferences, terrified of doing the wrong thing, while the rude stomp around like Godzilla with P.M.S. And then, once an agent who has been smashed into by one Godzilla too many complains on a blog or in an interview about how impolite writers are, the naturally courteous cringe, while the rude remain unfazed. Thus are the polite rendered more and more fearful of running afoul of an unspoken rule or two.

Case in point: technologically-savvy reader wrote in last year to ask if it was considered appropriate to take notes on a laptop or Blackberry during conference seminars. It’s still not very common (surprising, given how computer-bound most of us are these days) but yes, it is acceptable, under two conditions.

First, if you do not sit in a very prominent space in the audience — and not solely because of the tap-tap-tap sound you’ll be making. Believe it or not, it’s actually rather demoralizing for a lecturer to look out at a sea of faces that are all staring at their laps.. Are these people bored out of their minds, the worried speaker wonders, or merely taking notes very intensely?

Don’t believe me? The next time you attend a lecture of any sort, keep your eyes on the teacher’s face, rather than on your notes, your Blackberry, or that Octavia Butler novel you’ve hidden in your lap because you can’t believe that your boss is making you sit through a talk on the importance of conserving paper clips for the third time this year.

I guarantee that within two minutes, the teacher will be addressing half of her comments directly to you; consistent, animated-faced attention is THAT unusual in a lecture environment. The bigger the class, the more quickly she will focus upon the one audience member who is visibly interested in what she is saying.

Heck, in the university where I used to teach, active listening was so rare that occasionally, one or another of my colleagues would get so carried away with appreciation that he would marry a particularly attentive student. One trembles to think what these men would have done had they been gripping enough lecturers to animate an entire room.

Back to the Blackberry issue. It’s also considered, well, considerate to ask the speaker before the class if it is all right to use any electronic device during the seminar, be it computer, iPhone, or tape recorder.

Why? Think about it: if your head happens to be apparently focused upon your screen, how is the speaker to know that you’re not just checking your e-mail? Also, in these decadent days, when the antics of unwary pets and clumsy humans often go viral, how may a speaker be sure that you are not recording him with an eye to posting his speech beneath unflattering lighting on YouTube?

Enough about the presenters’ problems; let’s move on to yours. Do be aware that attending a conference, particularly your first, can be a bit overwhelming. You’re going to want to pace yourself.

“But Anne!” conference brochure-clutching writers everywhere pipe up. “The schedule is jam-packed with offerings, many of which overlap temporally! I don’t want to miss a thing!”

Yes, it’s tempting to take every single class and listen to every speaker, but frankly, you’re going to be a better pitcher if you allow yourself to take occasional breaks. Cut yourself some slack; don’t book yourself for the entire time.

Why? Well, let me ask you this: would you rather be babbling incoherently during the last seminar of the weekend, or raising your hand to ask a coherent question?

Before you answer that, allow me to add: since most attendees’ brains are mush by the end of the conference, it’s generally easier to get close to an agent or editor who teaches a class on the final day. Fewer lines, less competition.

Do make a point of doing something other than lingering in the conference center for three or four days straight. Go walk around the block. Sit in the sun. Grab a cup of coffee with that fabulous literary fiction writer you just met. Hang out in the bar that’s never more than 100 yards from any writers’ conference; that tends to be where the already-agented and already-published hang out, anyway.

And don’t you dare feel guilty about doing any of these things. Skipping the occasional seminar does not constitute being lax about pursuing professional opportunities: it is smart strategy, to make sure you’re fresh for your pitches. If you can’t tear yourself away, take a few moments to close your eyes and take a few deep breaths, to reset your internal pace from PANIC! to I’m-Doing-Fine.

I know that I sound like an over-eager Lamaze coach on this point, but I can’t overemphasize the importance of reminding yourself to keep breathing throughout the conference. A particularly good time for a nice lung-filling is immediately after you sit down in front of an agent or editor.

Trust me: your brain could use the oxygen right around then. It will help you calm down so you can make your most effective pitch.

And at the risk of sounding like the proverbial broken record, please, please, PLEASE don’t expect a conference miracle. Writing almost never sells on pitches alone, no matter how many times you have heard that apocryphal story about THE HORSE WHISPERER. You are not going to really know what an agent thinks about your work until she has read some of it.

Translation: it’s almost unheard-of for an agent to sign up a client during a conference. (And no, I have no idea why so many conference-organizers blithely hand out feedback forms asking if you found an agent at the event. Even the most successful conference pitchers generally don’t receive an offer for weeks, if not months.)

Remember, your goal here is not to be discovered on the spot, but to get the industry pro in front of you to ask to read your writing. Period.

Yes, I know: I’ve said this before. Repeatedly, throughout this very series. And I’m going to keep saying it as long as there are aspiring writers out there who walk into pitch meetings expecting to hear the agent cry, “My God, that’s the best premise since OLIVER TWIST. Here’s a representation contract — and look, here’s my favorite editor now. Let’s see if he’s interested. I want this book sold by midnight!”

Then, of course, the editor falls equally in love with it, offers an advance large enough to cover New Hampshire in $20 bills, and the book is out by Christmas. As an Oprah’s Book Club selection, naturally, even though neither the Oprah show nor her book club exist anymore.

Long-time readers, chant along with me now: this is not how the publishing industry works. This is not how the publishing industry works. This is not how the publishing industry works…

Did I say that you could stop repeating it?

The key to being a happy conference-goer is not only to realize that the popular conception of how books move from manuscript to publication is dead wrong, but to believe it. Having to make a significant effort in order to get an agent to read your manuscript is normal.

Thus the appeal of conference pitching: done well, it will allow you to skip the querying stage and pass directly to the submission stage. So being asked to send pages is a terrific outcome for this situation, not a distant second place to an imaginary reality.

Admittedly, though, that is easy to forget in the throes of a pitch meeting. Almost as easy as forgetting that a request to submit is not a promise to represent or publish. Out comes the broken record again:

Whatever an agent or editor says to you in a conference situation is just a conversation at a conference, not the Sermon on the Mount or testimony in front of a Congressional committee. There is no such thing as an implied offer of representation or publication; there are only concrete offers and preliminary conversations. Everything is provisional until some paper has changed hands.

This is equally true, incidentally, whether your conference experience includes an agent who actually starts drooling visibly with greed while you were pitching or an editor in a terrible mood who raves for 15 minutes about how the public isn’t buying books anymore. Until you sign a mutually-binding contract, no promises — or condemnation, for that matter — should be inferred or believed absolutely.

Try to maintain perspective. If you can’t, stop and take a few deep breaths.

Admittedly, perspective is genuinely hard to achieve when a real, live agent says, “Sure, send me the first chapter,” especially if you’ve been shopping the book around for eons. But it is vital to keep in the back of your mind that eliciting this statement is not the end of your job as a marketer. Oh, look, here’s another golden oldie from the broken record collection:

Regardless of how much any given agent or editor says she loves your pitch, she’s not going to make an actual decision until she’s read at least part of it. And she’s not going to clear her schedule for the rest of the month to read it, either.

So even if you are over the moon about positive response from the agent of your dreams, please, I beg you, DO NOT STOP PITCHING IN THE HALLWAYS. Try to generate as many requests to see your work as you can.

Why, yes, you’re right: that is going to be a heck of a lot of work. What’s your point?

No matter who says yes to you first, you will be much, much happier two months from now if you have a longer requested submissions list. Ultimately, going to a conference to pitch only twice, when there are 20 agents in the building, is just not efficient.

Far too many aspiring writers will just give up after one successful pitch, assuming, often wrongly, that a friendly pitch meeting means a predisposition to like a submission or an implied promise to read it quickly. It doesn’t, and it isn’t. So it is VERY much in your interest to send out submissions to several agents at once, rather than one at a time.

I heard that gasp, but no, there is absolutely nothing unethical about this, unless (a) one of the agencies has a policy precluding multiple submissions (rare) or (b) you actively promised one agent an exclusive. (I would EMPHATICALLY discourage you from granting (b), by the way — and if you don’t know why, please see the EXCLUSIVES TO AGENTS category at right before you even CONSIDER pitching at a conference.)

Some of you look concerned, but trust me, this is what the agents will be expecting you to do. If an agent wants an exclusive peek, she will ask for one point-blank; again, there’s no such thing as a tacit request for a solo submission. By all means, tell each of the agents in the cover letter that others are looking at it, but don’t make the hugely pervasive mistake of granting an effective exclusive that the agent does not expect, simply because she was the one you liked best.

I see some of you blushing: you’ve made this mistake, haven’t you? And you ended up waiting six months to hear back — or did not hear back at all, right?

“Wow, Anne!” those of you who have lived through this highly unpleasant experience gasp. “What kind of a crystal ball are you wielding these days? That’s precisely what happened to me!”

No crystal ball needed on this one: it happens to pitchers all the time. They misunderstand the level of connection they made with agents at conferences, committing themselves in principle before the agents in question have even seen their work. “Well, we just clicked,” these writers say.

What they tend not to say is that let’s face it, it’s a heck of a lot less work — not to mention less wearing on the nerves — to send out one submission than, say, seven or eight. It’s also less work not to keep querying while that nice agent from the conference considers your submission.

And then one sad day, months after the conference, they receive the rejection, often as a form letter. “What happened?” one-at-a-timers cry. “I thought we clicked. And now I feel like it’s too late to send out those other requested materials.”

Actually, if less than a year has passed since the conference, it isn’t. But just think how much happier a writer who could say, “Well, I’m sad that the agent I liked best decided against representing my book, but at least those six other agents are still considering it,” would be in that moment. Or even one in a position to sigh with relief and murmur, “Wow, am I ever glad that I kept querying throughout these last six months. Now, I have other requests for materials.”

Besides, your time is valuable: sending out those post-conference submissions one at a time, waiting for a response from each before moving on to the next, could eat up years. Just mention in your cover letter to each that other agents are also reading it, and keep moving forward.

Trust me, hearing that it’s a multiple submission not going to annoy anyone. That old saw about agents’ getting insulted if you don’t submit one at a time is absolutely untrue. Let’s toss another broken record onto the turntable:

Unless an agent asks for an exclusive look at your work, it’s neither expected nor in your interest to act as if s/he has. In fact, hearing that others are interested may even make your book seem more attractive.

Yet another reason you should keep on pitching in those hallways: it tends to be a trifle easier to get to yes than in a formal pitch. Counter-intuitive, isn’t it? Yet in many ways, casual pitches are more persuasive.

Why? For one simple reason: time. In a hallway pitch, agents will often automatically tell a writer to submit the first chapter, simply in order to be able to keep on walking down the hall, finish loading salad onto their plates, or be able to move on to the next person in line after the agents’ forum.

Seriously, it’s true. If the agent handles your type of work, the premise is interesting, and you are polite, they will usually hand you their business cards and say, “Send me the first 50 pages.”

Okay, pop quiz to see who has been paying attention to this series so far: after the agent says this, do you:

(a) regard it as an invitation to talk about your work at greater length?

(b) regard it as an invitation to a lifetime of friendship?

(c) regard it as a promise to make you the next bestselling author?

(d) say, “Gee, you’re a much nicer human being than {insert name of other agent here}. He turned me down flat,” and go on to give details about how mean he was?

(e) launch into a ten-minute diatribe about the two years you’ve spent querying this particular project?

(f) thank her profusely and vanish in a puff of smoke, so you may pitch to another agent? And before you send out the requested pages IN THEIR ENTIRETY, IN HARD COPY, and OUT LOUD?

If you said anything but (Ff, I can only advise you go back and reread the Pitchingpalooza series — and as well as the entirety of the INDUSTRY ETIQUETTE category at right as well. You need to learn what’s considered polite and reasonable in the industry, pronto.

In a face-to-face pitch in a formal meeting, agents tend to be more selective than in a hallway pitch. Again, the reason is time: they’ve got more of it. In a ten-minute meeting, there is actual leisure to consider what you are saying, to weigh the book’s merits.

In short, enough time to save themselves some down the line by rejecting your book now.

Why might this seem desirable to them? Well, think about it: if you send it to them at their request, someone in their office is ethically required to spend time reading it, right? By rejecting it on the pitch alone, they’ve just saved Millicent the screener 5 or 10 minutes.

In a perverse way, a formal pitch can be significantly harder to give successfully than a hallway one. Sitting down in front of an agent or editor, looking her in the eye, and beginning to talk about your book can be quite a bit more intimidating than giving a hallway pitch.

Think of it this way: every time you buttonhole an agent and say those magic first hundred words is one less query letter you’re going to need to send out.

Still breathing at least once an hour? Good; I’ll move on.

As a veteran of many, many writers’ conferences all over the country, I can tell you from experience that they can be very, very tiring. Especially if it’s your first conference. Just sitting under fluorescent lights in an air-conditioned room for that many hours would tend to leech the life force out of you all by itself, but here, you will be surrounded by a whole lot of very stressed people while you are trying to learn as much as you possibly can.

As you may have noticed, most of my advice on how to cope with all of this ambient stress gracefully is pretty much what your mother said to you before you went to your first party: be polite; be nice to yourself and others; watch your caffeine and alcohol intake, and make sure to drink enough water throughout the day. Eat occasionally.

And you’re not wearing THAT, are you?

Actually, on the only occasion when my mother actually made that comment upon something I was wearing, she had made the frock in question. For my senior prom, she cranked out a backless little number in midnight-blue Chinese silk that she liked to call my “Carole Lombard dress,” for an occasion where practically every other girl was going to be wearing something demure and flouncy by Laura Ashley. It was, to put it mildly, not what anyone expected the valedictorian to wear.

She hastened to alter it. Even with the addition of quite a bit of additional fabric, most of the male teachers followed me around all night long. The last time I bumped into my old chorus teacher, he spontaneously recalled the dress. “A shame that you didn’t dress like that all the time,” he said wistfully.

Oh, what a great dress that was. Oh, how inappropriate it would have been for a writers’ conference — or really, for any occasion that did not involve going out for a big night on the town in 1939. But then, so would those prissy Laura Ashley frocks.

Which brings me back to my point (thank goodness).

I wrote on what you should and shouldn’t wear to a conference at some length in an earlier post, but if you find yourself in perplexity when you are standing in front of your closet, remember this solid rule that will help you wherever you go within the publishing industry: unless you will be attending a black-tie affair, you are almost always safe with what would be appropriate to wear to your first big public reading of your book.

And don’t those of you who have been hanging around the industry for a while wish someone had shared THAT little tidbit with you sooner?

To repeat a bit more motherly advice: do remember to eat something within an hour or two of your pitch meeting. I know that you may feel too nervous to be hungry but believe me, if you were going to pick an hour of your life for feeling light-headed, your first encounter with your future agent is not a wise choice. If you are giving a hallway pitch, or standing waiting to go into a meeting, make sure not to lock your knees, so you do not faint.

And practice, practice, practice before you go into your meetings. This is the single best thing you can do in advance to preserve yourself from being overwhelmed.

Fortunately, conferences are peculiarly rich in opportunities to practice talking about your book. As I pointed out yesterday, you will be surrounded by hundreds of other writers. Introduce yourself, and practice pitching to them. Better still, find people who share your interests and get to know them. Share a cookie; talk about your work with someone who will understand.

Because, really, is your life, is any writer’s life, already filled with too many people who get what we do? You will be an infinitely happier camper in the long run if you have friends who can understand your successes and sympathize with your setbacks as only another writer can.

I know this from experience, naturally. The first thing I said to many of my dearest friends in the world was, “So what do you write?”

To which the savvy conference-goer replies — chant it with me now, everyone — the magic first hundred words.

In fact, the first people I told about my first book deal — after my SO and my mother, of course — were people I had met in precisely this manner. Why call them before, say, my college roommate? Because ordinary people, the kind who don’t spend all of their spare time creating new realities out of whole cloth, honestly, truly, sincerely, often have difficulty understanding the pressures and timelines that rule writers’ lives.

I was lucky: I already knew a lot of writers, including my college roommate, who recently sold her first novel to Algonquin. (Well done, Julie!) But the very first words my erstwhile SO’s mother uttered after hearing that my memoir had sold were, “What do you mean, it’s not coming out for another couple of years? Can’t you write any faster than that?”

This kind of response is, unfortunately, common, and frankly, most people’s eyes glaze over about 42 seconds into an explanation of how a print queue works. I don’t think any writer ever gets used to seeing her non-writer friends’ faces fall upon being told that the book won’t be coming out for a year or two, at least, after the sale that’s just happened, or that signing with an agent does not automatically equal a publication contract, or that not every book is headed for the bestseller list.

Thought I got off track from the question of how to keep from getting stressed out, didn’t you? Actually, I didn’t: finding buddies to go through the conference process with you can help you feel grounded throughout both the weekend and your writing life.

Not only are these new buddies great potential first readers for your manuscripts, future writing group members, and people to invite to book readings, they’re also folks to pass notes to during talks. (Minor disobedience is a terrific way to blow off steam, I find.) You can hear about the high points of classes you don’t attend from them afterward.

And who wouldn’t rather walk into a room with 300 strangers and one keynote speaker with a newfound chum than alone?

Making friends within the hectic conference environment will help you retain a sense of being a valuable, interesting individual far better than keeping to yourself, and the long-term benefits are endless. To paraphrase Goethe, it is not the formal structures that make the world fell warm and friendly; friends make the earth feel like an inhabited garden.

So please, for your own sake: make some friends at the conference, so you will have someone to pick up the phone and call when the agent of your dreams falls in love with your first chapter and asks to see the entire book. And get to enjoy the vicarious thrill when your writing friends leap their hurdles, too.

You think it didn’t make my day when Julie’s book sold? It made my month. It showed that being serious, talented, and smart can indeed pay off in the long run.

This can be a very lonely business. Nothing brightens the long, slow slog like opening your e-mail when you’re really discouraged to find a message from a friend who’s just sold a book or landed an agent.

Well, okay, I’ll admit it: getting a call from your agent telling you that YOU have just sold a book is rather more of a day-brightener. As is the call saying, “I love your work, and I want to represent you.”

But the other is still awfully darned good. Start laying the groundwork for it now.

One more little thing that will help keep you from stressing out too much: while it’s always nice if you can be so comfortable with your pitch that you can give it from memory, it’s probably fair to assume that you’re going to be a LITTLE bit nervous during your meetings. So do yourself a favor — write it all down; give yourself permission to read it when the time comes, if you feel that will help you.

Really, it’s considered perfectly acceptable, and it will keep you from forgetting key points. Please humor me by writing on the top of the paper, in great big letters: BREATHE!

Do remember to pat yourself on the back occasionally, too, for being brave enough to put your ego on the line for your work. As with querying and submitting, it requires genuine guts to submit your ideas to the pros; I don’t think writers get enough credit for that.

In that spirit, I’m going to confess: I have one other conference-going ritual, something I do just before I walk into any convention center, anywhere, anytime, either to teach or to pitch. It’s not as courteous or as public-spirited as the other techniques I have described, but I find it is terrific for the mental health. I go away by myself somewhere and play at top volume Joe Jackson’s song Hit Single and Jill Sobule’s (I Don’t Want to Get) Bitter.

The former, a charming story about dumbing down a song so it will stand a better chance of making it big on the pop charts, includes the perfect lyric to hum while walking into a pitch meeting:

And when I think of all the years of finding out
What I already knew
Now I spread myself around
And you can have 3 minutes, too.

If that doesn’t summarize the difference between pitching your work verbally and being judged on the quality of the writing itself, I should like to know what does. (Sorry, Joe: I would have preferred to link above to your site, but your site mysteriously doesn’t include lyrics.)

The latter, a song about complaining, concludes with a pretty good mantra for any conference-goer:

So I’ll smile with the rest, wishing everyone the best.
And know the one who made it made it because she was actually pretty good.
‘Cause I don’t want to get bitter.
I don’t want to turn cruel.
I don’t want to get old before I have to.
I don’t want to get jaded.
Petrified and weighted.
I don’t want to get bitter like you.

I hum that one a lot during conferences, I’ll admit — and not because you can’t throw a piece of bread at a major writers’ conference without hitting someone just delighted to moan about how hard it is to get published these days. Cynicism often masquerades as knowledge. I tend to start humming when a bestselling author who landed his agent 25 years ago, when the task was significantly easier, or a more recent success whose agent is her cousin’s next-door neighbor’s husband tells a roomful of people who have been querying for the past five years that good writing will inevitably find a home.

Perhaps, but certainly not easily. The Agency Fairy just receives too many requests for help these days. Anyone who tells you that the only possible barrier to landing an agent is the quality of your writing simply isn’t familiar with the current reality of the representation market.

What you’re trying to do is not easy or fun, but you can do it. You are your book’s best advocate; act like it. And remember, all you’re trying to do is to get these nice people to take a look at your writing.

No more, no less. It’s a perfectly reasonable request for an aspiring writer to make to an agent, and you’re going to be terrific at making it. How do I know? Because you’ve been sensible and brave enough to face your fears and prepare like a professional.

Kudos to you for taking your writing that seriously. Keep breathing, everyone, and keep up the good work!

Pitchingpalooza, part XXII: and then there’s the finesse part, or, the advantages of lingering on the right track

My apologies for the unexpected mid-series hiatus; I honestly had not anticipated that Pitchingpalooza would carry us into September. (Especially as I have some genuinely juicy treats in store for you over Labor Day weekend.) Blame the muses’ notoriously perverse sense of humor for arranging to have two — count ‘em, two — of my editing clients’ acquiring editors announcing that they were moving on to pastures new last week. Everyone concerned wishes them happy trails, of course, but with a certain amount of trepidation: with any changing of the editorial guard inevitably comes changed expectations for the handed-over manuscript.

Okay, I’m not entirely clear on what that massive collective gasp of horror out there in the ether meant. Were some of you unaware that in recent years, it has become not at all uncommon for the acquiring editor not to remain with the publishing house long enough to see a book she just loved as a submission all the way through the publishing process? Or was the shock — and I suspect it was — that editors will often ask for major changes in manuscripts after they have acquired them, for both fiction and nonfiction?

Oh, I’m sorry; I should have warmed all of you memoirists out there before I sprung that last bit, especially those of you who have been slaving over the Annotated Table of Contents in your book proposals in anticipation of a post-Labor Day submission blitz. I know that you have been working hard, trying to cobble together a plausible and entertaining story arc in a series of chapter summaries — so it may well be dispiriting to hear that it’s far from rare for an acquiring editor, or even an agent offering representation to a nonfiction author, to tell the point-blank that some of those chapters will need to go. Or that others should be added.

Starting to make more sense now that nonfiction is typically sold on a book proposal, not a completed manuscript? While most of the book is theoretical, it’s easier to conceive of changing it.

Yes, even if the writer believes that it is already finished. No matter how complete a memoir or nonfiction book may be in the author’s mind, from a publishing perspective, everything is up for negotiation until it is actually in print and sitting on a bookstore shelf. What is and isn’t finished is the publisher’s call, not the author’s. That assumption pervades the submission stage, and even the pitching/querying stage of a proposal’s progress. From the acquiring editor’s point of view, the proposal is essentially a job application: the writer is making the case that she is the best person currently wandering this terrestrial sphere for the publishing house to hire to write that particular book.

See why I’ve spent this series urging all of you nonfiction writers to spend this series thinking about your platform, and figuring out ways to work it into your pitch?

I sensed all of you novelists relaxing over the course of the last couple of paragraphs, but perhaps you shouldn’t have: agents and editors ask fiction writers to change their manuscripts all the time, too, even absent an editorial changing of the guard. Little things, usually, like whether the ending of the book is dramatically satisfying or whether a complex literary voice constitutes overwriting or is just right.

And while we’re massaging the text, need the protagonist’s sister be gay? Or a deep-sea fisherperson with marked propensities toward disestablishmentarianism?

Oh, you may laugh, but with the high turnover at publishing houses these days, a savvy writer needs to be prepared to be flexible. Just don’t modify your only electronic copy of your original manuscript; it’s not beyond belief that the editor who takes over tomorrow from the person who took over yesterday will like the same things about your book that the acquiring editor did.

Are your heads spinning, campers? Good: you’re in a perfect mindset to think about conference pitching.

After the last couple of Pitchingpalooza posts we talked about how to pull everything we’ve learned throughout this series into a formal 2-minute pitch. Couldn’t you feel the excitement crackling in the air? The moment nearly brought a tear to the eye: the public rejoiced, the heavens opened, lions and lambs lay down together, and agents all over New York spontaneously flung their arms around the nearest aspiring writer, gurgling with joy.

What, you missed all that? Even the good folks cleaning up the ticker tape parade?

Okay, so maybe I’m exaggerating a trifle. And maybe those of you who aren’t planning to attend a conference and pitch anytime soon didn’t find it all that goosebump-inducing. “Let’s get on with it, Anne,” some nonambulant writers scoffed. “Let’s get back to the type of stuff that writers do at home in the solitude of their lonely studios: writing, rewriting, querying, rewriting some more…”

Patience, scoffers: as I may have mentioned once or twice in the course of this admittedly rather extensive series, learning to pitch is going to make you a better querier. And perhaps even a better writer, at least as far as marketing is concerned.

Did I just hear the scoffers snort derisively again? Allow me to ask a clarifying question, smarty-pantses (astute slacksers?): hands up, every querying veteran out there who now wishes devoutly that s/he had known more about how the publishing industry thinks about books before querying for the first time.

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That’s quite a response. Keep ‘em up if you sent out more than five queries before you figured out what your book’s selling points were.

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Or — sacre bleu! – your book’s category.

That last one is so common that I decided to spare you the artistic representation, so there would still be room on the page for the rest of today’s post. The very idea of querying without knowing makes me cringe: how can you even guess which agents to query before you’ve come up with that?

Which is precisely why it’s a good idea for even writers who would never dream of pitching their books in person to learn how to do it. Not only are many of the same skills required to construct a winning pitch and a successful query letter, but many of the actual building blocks are the same.

Oh, you hadn’t noticed that?

Rest assured, it’s all been part of my evil plan. After Labor Day, we are going to delve once again into the wonderful world of querying. After a few well-deserved treats and perhaps a couple of short forays into craft, of course.

Why wait until after Labor Day, you ask? Long-time readers, chant it with me now: because a hefty hunk of the NYC-based publishing industry goes on vacation from the second week of August through Labor Day. And when they get back, guess what’s piled up high on their already-cluttered desks?

Uh-huh. Might as well hold off until they’ve had a chance to dig through those thousands of piled-up queries.

Trust me, you certainly have time to ponder the mysteries of pitching, glean a few insights, and think about your book’s selling points before our old pal, Millicent the agency screener, will wade her way through the backlog. Heck, you would also have time for a mastoid operation and a trip to the Bahamas; for a good week or two into September, Millie’s going to need be rejecting at a speeded-up clip, just to get through the backlog. Not to mention the thousands of queries that will dumped on her desk just after Labor Day, because so many aspiring writers had heard that they shouldn’t query in August.

I can already feel some of you gearing up to query up a storm that weekend, but honestly, you might want to hold off for a week or two. And whatever you do, do not send an e-mailed query over a long weekend; the probability of getting rejected skyrockets.

Why, you shriek in horror? Millie’s inbox overfloweth on pretty much any Monday, because writers tend to have more time on the weekends. Labor Day weekend is especially popular, because so many of you have been tapping your toes impatiently, waiting for agencies to become populated again. By restraining yourself until, say, Wednesday, your e-mailed query

“But Anne,” I hear some reformed scoffers point out, “why shouldn’t I add my query letter to that pile? Won’t they answer them in the order received?”

Well, more or less. However, Millie’s been known to be a mite grumpy until she has cleared enough desk space to set down her latte. Any guesses what the quickest way to clear a desk of queries is?

Wait until the second week of September. At least.

In the meantime — which is to say: for the next few days — I want to round off Pitchingpalooza with some in-depth discussion of how to navigate a writer’s conference. Yes, yes, I know, we’ve been talking about conferences for the last month, but be fair:: I visit the topic only once per year. It’s been a long visit this time, admittedly, of the type that may well make some of you long for the houseguests to go home, already, but still, I don’t talk about it that often.

Perhaps that’s a mistake, since writers’ conference attendance has been skyrocketing of late. Blame the hesitant economy; writing a book is a lot of people’s fallback position. Interesting, given how few novelists actually make a living at it, but hey, a dream’s a dream.

Literary conferences can be pretty hard to navigate your first time around — and that’s unfortunate, because the darned things tend not to be inexpensive. Like pitching and querying, there are some secret handshakes that enable some aspiring writers to hobnob more effectively than others, as well as norms of behavior that may seem downright perplexing to the first-time attendee.

Up to and including the fact that there’s more to getting the most out of a conference than just showing up, or even showing up and pitching. So I’m going to be talking about the nuts and bolts of conference attendance, with an eye to helping you not only pitch more successfully, but also take advantage of the often amazing array of resources available to aspiring writers at a good conference.

Not to mention feeling more comfortable in your skin while you’re there.

Last week, I brought up a couple of the more common conceptual stumbling-blocks writers tend to encounter while prepping their elevator speeches and formal pitches. The first and most virulent, of course, is coming to terms with the necessity of marketing one’s writing at all — in other words, to begin to think of it not just as one’s baby, but as a product you’re trying to sell.

Half of you just tensed up, didn’t you?

I’m not all that surprised. From an artistic perspective, the only criterion for whether an agent or editor picks up a manuscript should be the quality of the writing, followed distantly by the inherent interest of the story. For many writers, the burning question of whether a market for the book already demonstrably exists doesn’t even crop up during the composition process; they write because they are writers — and writers write.

Is anyone but me sick of that well-worn tautology, by the way? Is it actually any more profound than saying that spelunkers explore caves, or that orchard-tenders have been known to pick the occasional apple?

I hate to burst anyone’s bubble, but books do not get published simply because someone has taken the trouble to write them — or even because they are well-written. An aspiring writer must make the case that her book is not only a great yarn, but one that will fit into the current book market neatly. And, as many a pitcher and querier knows to her sorrow, she will need to make that case before anyone in the industry be willing to take a gander at the actual writing.

I know, I know: it seems backwards. But as I believe I have mentioned approximately 1704 times before, I did not set up the prevailing conditions for writers; I merely try to cast them in comprehensible terms for all of you.

If I ran the universe — which, annoyingly, I still don’t, as nearly as I can tell — writers would be able to skip the pitch-and-query stage entirely, simply submitting the manuscripts directly with no marketing materials, to allow the writing to speak for itself. Every submitter would receive thoughtful, helpful, generous-minded feedback, too, and enchanted cows would wander the streets freely, giving chocolate- and strawberry-flavored milk to anyone who wanted it — or soy milk to the lactose-intolerant. I might even spring for wandering pixies wielding juicers, to bring orange, mango, and kale juice to a neighborhood near you.

Being omniscient, I would also naturally be able to tell you why the industry is set up this way. I’d be so in the know that I could explain why Nobel Prize winner José Saramago was so hostile to the conventions of punctuation that he wrote an entire novel, SEEING, without a single correctly punctuated piece of dialogue. And I would be able to issue all of you well-meaning aspiring writers who think unpunctuated dialogue looks nifty on the page a blanket pardon, so Millicent would not be allowed to reject you on the grounds that you evidently don’t know how to punctuate dialogue.

I would be that generous a universe-ruler.

But I do not, alas, run the universe, so Señor Saramago and certain aspects of the publishing industry are likely to remain mysteries eternal. (What harm would it have done him to use a period at the end of a sentence occasionally? Or a question mark at the end of a question?)

Long-time readers, chant it with me now: no matter how talented you are, if you hope to get published, the marketing step is a necessity. Even if you were Stephen King, William Shakespeare, and Madame de Staël rolled into one, in the current writers’ market, you would still need to approach many, many agents and/or editors to find the right match for your work — and your work would stand a much, much better chance if you talk about it in the language of the industry.

That’s true, incidentally, even if you approach an agent whose submission guidelines ask writers to send pages along with the initial query, instead of by special request afterward (as used to be universal). If the marketing approach is not professionally crafted, chances are slim that those pages will even get read.

Oh, there you go, gasping again, but honestly, this is a simple matter of logistics. Remember, a good agency typically receives somewhere between 800 and 1500 queries per week. If Millicent isn’t wowed by the letter, she simply doesn’t have time to cast her eyes over those 5 or 10 or 50 pages the agency’s website said that you could send.

That’s not being mean. That’s trying to get through all of those queries without working too much overtime.

Unfortunately, the imperative to save time usually also dictates form-letter rejections that the querier entirely in the dark about whether the rejection trigger was in the query or the pages. (Speaking of realistic expectations, please tell me that you didn’t waste even thirty seconds of YOUR precious time trying to read actual content into it didn’t grab me, I just didn’t fall in love with it, it doesn’t meet our needs that this time, or any of the other standard rejection generalities. By definition, one-size-fits-all reasons cannot possibly tell you how to improve your submission.)

All of which is to say: please, I implore you, do not make the very common mistake of believing that not being picked up by the first agent whom you pitch or query means that your work is not marketable. Or of adhering to the even more common but less often spoken belief that if a book were really well written, it would somehow be magically exempted from the marketing process.

It doesn’t, and it isn’t. Unrealistic expectations about the pitching — and querying — process can and do not only routinely make aspiring writers unhappy at conferences the world over, but frequently also prevent good writers from pitching well.

Yes, you read that correctly. Operating on misinformation can genuine hurt a writer, as can a fearful or resentful attitude. Part of learning to pitch — or query — successfully entails accepting the fact that from the industry’s point of view, you are presenting a PRODUCT to be SOLD.

Not, as the vast majority of writers believe, and with good reason, a piece of one’s soul ripped off without anesthesia.

So it is a teeny bit counter-productive to respond — as an astonishingly high percentage of first-time pitchers do — to the expectation that they should be able to talk about their books in market-oriented terms as evidence that they are dealing with Philistines who hate literature.

To clear up any possible confusion for the high-browed: you should, and they don’t.

Why do so many pitchers respond to the pros as though they were evil demons sent to earth for the sole purpose of tormenting the talented and rewarding the illiterate? Selling books is how agents and editors make their livings, after all: they have to be concerned about whether there’s a market for a book they are considering.

They’re not being shallow; they’re being practical.

Okay, most of them are not just being shallow. My point, should you care to know it: a pitching appointment is not the proper venue for trying to change the status quo. Querying or pitching is hard enough to do well without simultaneously decrying the current realities of book publishing.

And yes, in response to that question your brain just shouted, aspiring writers do bring that up in their pitches and queries. All the time. Heck, it’s not all that unusual for a pitcher to mention that the book has been rejected before, and how often.

Don’t emulate their example. Trust me on this one: it’s not going to make your book seem more market-ready to bring up that you’ve already queried it 700 times.

That isn’t just poor strategy — it’s symptomatic of a fundamental misunderstanding of what makes an author successful. Selling is a word that many writers seem to find distasteful when applied to trying to land an agent, as if there were no real distinction between selling one’s work (most of the time, the necessary first step to the world’s reading it) and selling out (which entails a compromise of principle.)

C’mon — you know what I’m talking about; if not, just bring up the issue over a sandwich at your next writers’ conference. This is a real, vitriol-stained topic in writers’ circles.

When aspiring writers speak of marketing amongst themselves, it tends to be with a slight curl of the lip, an incipient sneer, as if the mere fact of signing with an agent or getting a book published would be the final nail in the coffin of artistic integrity. While practically everyone who writes admires at least one or two published authors — all of whom, presumably, have to deal with this issue at one time or another — the prospect of compromising one’s artistic vision haunts many a writer’s nightmares.

That’s a valid fear, I suppose, but allow me to suggest another, less black-and-white possibility: fitting the square peg of one’s book into the round holes of marketing can be an uncomfortable process, but that doesn’t mean it is inherently deadly to artistic integrity. It also doesn’t mean that any writer, no matter how talented, can legitimately expect to be commercially successful without going through that process.

That is not to say there are not plenty of good reasons for writers to resent how the business side of the industry works — there are, and it’s healthy to gripe about them. Resent it all you want privately, or in the company of other writers.

But do not, I beg you, allow that resentment to color the pitch you ultimately give. Or the query letter.

I know, I know: if you’ve been hanging out at conferences for a while, deep-dyed cynicism about the book market can start to sound a whole lot like the lingua franca. One can get a lot of social mileage out of being the battle-scarred submission veteran who tells the new recruits war stories — or the pitcher in the group meeting with an editor who prefaces his comments with, “Well, this probably isn’t the right market for this book concept, but…”

To those who actually work in the industry, complaining about the current market’s artistic paucity will not make you come across as serious about your work — as it tends to do amongst other writers, admittedly. The pros just hear it too often. As a result, such complaints are likely to insult the very people who could help you get beyond the pitching and querying stage.

Yes, you may well gulp. To an agent’s ears, writers who complain about how much harder it is to get one’s work read than even ten years ago — it’s not your imagination — tend to sound, well, naïve. Of course it’s hard to break into the business; simple math dictates that.

“What does your perhaps well-founded critique of how the industry works have to do with whether I want to read your manuscript?” the pros murmur as writers lecture them on how it really should be easier. “I’m sitting right here — wouldn’t this time be better spent telling me what your book is about?”

Besides, neither a pitch meeting nor a query letter is primarily about writing, really. They’re both about convincing agents and editors that here is a story or topic that can sell to a particular target audience.

If your pitch convinces them that your work falls into that category, then they will ask to see pages. Out comes the broken record again:

Contrary to what the vast majority of aspiring writers believe, the goal of the pitch (and the query letter) is not to make the business side of the industry fall in love with your writing, per se — it’s to get the agent or editor to whom it is addressed to ask to see manuscript pages or a proposal.

Then, and only then, is it logically possible for them to fall in love with your prose stylings or vigorous argument. I’ve said it before, and I’ll doubtless say it again: no one in the world can judge your writing without reading it.

This may seem obvious outside the context of a pitching or querying experience, but it’s worth a reminder during conference season. Too many writers walk out of pitching meetings or recycle rejections from queries believing, wrongly, that they’ve just been told that they cannot write. It’s just not true.

But by the same token, a successful verbal pitch or enthusiastically-received query letter is not necessarily a ringing endorsement of writing talent, either. Both are merely the marketing materials intended to prompt a request to see the writing itself.

Which means, of course, that if you flub your pitch, you should not construe that as a reflection of your writing talent, either; logically, it cannot be, unless the agent or editor takes exception to how you construct your verbal sentences.

I know, I know, it doesn’t feel that way at the time, and frankly, the language that agents and editors tend to use at moments like these (“No one is buying X anymore,” or “I could have sold that story ten years ago, but not now”) often does make it sound like a review of your writing. But it isn’t; it can’t be.

All it can be, really, is a statement of belief about current and future conditions on the book market, not the final word about how your book will fare there. Just as with querying, if an agent or editor does not respond to your pitch, just move on to the next prospect on your list.

Does any of that that make you feel better about the prospect of walking into a pitch meeting? Did it at least permit you to get good and annoyed at the necessity of pitching and querying, to allow all of that frustration to escape your system?

Good. Now you’re ready to prep your pitch.

Did I just sense some eye-rolling out there? “But Anne,” I hear some chronically sleep-deprived preppers cry, “can’t you read a calendar? I’ve been working on my pitch for weeks now. I keep tinkering with it; I know I have the perfect pitch in me, but I can’t seem to bring it out.”

I know precisely what you mean. After staring for so long at a single page of text (which is, after all, what a formal pitch ends up being, at most), it can feel like it’s taken over one’s life. As with any revision process, either on one’s own work or others’, one can become a touch myopic, both literally and figuratively.

How myopic, you ask? Let me share an anecdote of the illustrative variety.

A couple of years ago, I went on a week-long writing retreat in another state in order to make a small handful of revisions to a novel of mine. Small stuff, really, but my agent was new to the project (having inherited it when my original agent went on maternity leave) and wanted me to give the work a slightly different spin before he started submitting it. Basically, he wanted it to sound a bit more like his type of book, the kind editors had grown to expect from his submissions. Perfectly legitimate, of course (if it doesn’t sound like that to you, please see both the GETTING GOOD AT ACCEPTING FEEDBACK and HOW TO BE AN AGENT’S DREAM CLIENT categories on the list at right before you even consider getting involved with an agent), and I’m glad to report that the revisions went smoothly.

At the end of my week of intensive revision, a friend and her 6-year-old daughter were kind enough to give me, my computer, and my many empty bottles of mineral water (revision is thirsty work, after all, and the retreat did not offer glass recycling) a ride back from my far-flung retreat site. Early in the drive, my friend missed a turn, and made a not entirely flattering reference to her Maker.

Nothing truly soul-blistering, mind you, just a little light taking of the Lord’s name in vain. Fresh from vacation Bible school, her daughter pointed out, correctly, that her mother had just broken a commandment and should be ashamed of herself. (Apparently, her school hadn’t yet gotten to the one about honoring thy father and thy mother.)

“Not if God wasn’t capitalized,” I said without thinking. “If it’s a lower-case g, she could have been referring to any god. Apollo, for example, or Zeus. For all we know, they may kind of like being berated in moments of crisis. It could make them feel important.”

Now, that was a pretty literal response, and one that generated a certain amount of chagrin when the little girl repeated it in her next Sunday school class. Not that I wasn’t technically correct, of course, but I should have let the situation determine what is an appropriate response. Sometimes, you just have to go with the flow.

That’s true in pitching, too. Hyper-literalism can cause quite a bit of unnecessary stress during conference prep. In part, that’s the nature of the beast: since aspiring writers are not told nearly enough about what to expect from a pitching appointment (or a potential response to a query), they tend to grasp desperately at what few guidelines they are given, following them to the letter.

To a certain extent, that makes perfect sense: when going into an unfamiliar, stressful situation, it’s natural to want to cling to rules. The trouble, as I have pointed out throughout this series, is that not everything writers are told about pitching, querying, or even — dare I say it? — what does and doesn’t sell in writing is applicable to their individual situations, or even up-to-date. Adhering too closely to the wrong rules can be a serious liability.

Anyone who has ever attended a writers’ conference has seen the result: the causalities of hyper-literalism abound.

Since not all of you are nodding sagely, allow let me take you on a guided tour: there’s the writer who lost precious hours of sleep last night because her prepared pitch is four sentences long, instead of three; there’s the one who despairs because he’s been told that he should not read his pitch, but memorize it, but stress has turned his brain into Swiss cheese. The guy over here is working so many dashes, commas, and semicolons into his three-sentence pitch that it goes on for six minutes — but has only three periods. In another corner mopes the romance writer who has just heard an agent say that she’s not looking for Highland romances anymore; naturally, the writer hears this as no one is looking to acquire your kind of book any more.

You get the picture. As writers listen to litanies of what they are doing wrong, and swap secrets they have learned elsewhere, the atmosphere becomes palpably heavy with depression.

By the end of the conference, the truisms all of these individuals have shared will have bounced around, mutating like the messages in the children’s game of Telephone. That, combined with days on end of every word each attending agent, editor, and/or teacher utters being treated with the reverence of Gospel, there is generally a whole lot of rule-mongering going on. And if a writer has a sound analytical mind, he is apt to notice that a heck of a lot of those rules are mutually contradictory.

Take a nice, deep breath. The industry is not trying to trick you. What it is trying to do is get you to adhere to under-advertised publishing norms. While some of those norms are indeed inflexible — the rigors of standard manuscript format, for instance — most of the time, you will be fine if you adhere to the spirit of the norm, rather than its letter.

So those of you who are freaking out about a few extra words in your elevator speech: don’t. It needs to be short, but it is far better to take an extra ten seconds to tell your story well than to cut it so short that you tell it badly. No agent or editor in the world is going to be standing over you while you pitch, abacus in hand, ready to shout at you to stop once you reach 101 words in a hallway pitch, any more than she will be counting its periods.

Admittedly, they may begin to get restive if you go on too long — but in conversation, length is not measured in number of words or frequency of punctuation. It is measured in the passage of time.

Let me repeat that, because I think some pitchers’ concerns on the subject are based in a misunderstanding born of the ubiquity of the three-sentence pitch: the purpose of keeping the elevator speech to 3-4 sentences is not because there is some special virtue in that number of sentences, but to make sure that the elevator speech is short enough that you could conceivably blurt it out in 30-45 seconds.

Thus the term. The elevator speech should be sufficiently brief to leave your lips comprehensibly between the time the elevator shuts on you and the agent of your dreams on the ground floor and when it opens again on the second floor.

Remember, though, that no matter what you may have heard, an elevator speech is not a formal pitch but a curtailed version of it. The elevator speech, hallway pitch, and pitch proper are primarily differentiated by the length of time required to say them.

So if you feel the urge to be nit-picky, put that energy to good use: it actually makes far more sense to time your pitch than it does to count the words. Try to keep your elevator speech under 45 seconds, your hallway pitch to roughly 60 — 75 seconds max, and your pitch proper to 2 minutes or so.

But do not, I beg you, rend your hair in the midnight hours between now and your next pitching opportunity trying to figure out how to cut your pitch from 2 minutes, 15 seconds down to 2, or plump it up from a minute seventeen to 2, just because I advise that as a target length.

I’m not going to be standing there with a stopwatch, any more than an agent is. And until I rule the universe, I can pretty much guarantee that no agent or editor, even my own, is ever going to say, “Well, that WOULD have been a great pitch, but unfortunately, it was 17.4 seconds longer than Anne Mini says it should be, so I’m going to have to pass.”

Even if I did rule the universe (will someone get on that, please?), no one would ever say that to you. It’s in your best interest to adhere to the spirit of my advice on the pitch — or anyone else’s — not necessarily the letter.

How might one go about doing that? Well, remember that elevator speech I wrote a couple of weeks ago for PRIDE AND PREJUDICE?

19th-century 19-year-old Elizabeth Bennet has a whole host of problems: a socially inattentive father, an endlessly chattering mother, a sister who spouts aphorisms as she pounds deafeningly on the piano, two other sisters who swoon whenever an Army officer walks into the room, and her own quick tongue, any one of which might deprive Elizabeth or her lovely older sister Jane of the rich husband necessary to save them from being thrown out of their house when their father dies. When wealthy humanity-lover Mr. Bingley and disdainful Mr. Darcy rent a nearby manor house, Elizabeth’s mother goes crazy with matchmaking fever, jeopardizing Jane’s romance with Bingley and insisting that Elizabeth marry the first man who proposes to her, her unctuous cousin Mr. Collins, a clergyman who has known her for less than a week. After the family’s reputation is ruined by her youngest sister’s seduction by a dashing army officer, can Elizabeth make her way in the adult world, holding true to her principles and marrying the man she passionately loves, or will her family’s prejudices doom her and Jane to an impecunious and regretful spinsterhood?

Because I love you people, I went back and timed how long it would take me to say: sixty- two seconds, counting gestures and vocal inflections that I would consider necessary for an effective performance. That’s perfectly fine, for either a hallway speech or pitch proper. Actually, for a pitch proper, I would go ahead and add another sentence or two of glowing detail.

To be fair, though, it is a bit long for an elevator speech, if I intended to include any of the magic first hundred words as well. If I had just spent a weekend prowling the halls, buttonholing agents for informal hallway pitches, I would have tried to shear off ten seconds or so, so I could add at the beginning that the book is women’s fiction and the title.

Oh, and to have the time to indicate that my parents loved me enough to give me a name, and manners enough to share it with people when I first meet them. But seriously, I would not lose any sleep over those extra ten seconds, if I were pinched for time. Nor should you.

Brevity is not, however, the only virtue a pitch should have, any more than every single-page letter in the world is automatically a stellar query. If you’re marketing a novel, you need to demonstrate two things: that this is a good story, and that you are a good storyteller. Similarly, if you are pitching a NF book, you need to show in your pitch that this is a compelling topic, and that you are the world’s best-equipped person to write about it.

As any good storyteller can tell you, compelling storytelling lies largely in the scintillating details. I have been listening to writers’ pitches for significantly longer than I have been giving them myself — in addition to my adult professional experience, I also spent part of my wayward youth trailing a rather well-known author around to SF conventions; aspiring writers were perpetually leaping out from behind comic books and gaming tables to tell him about their book — so I can tell you with authority: far more pitches fail due to being full of generalities than because they have an extra fifteen seconds’ worth of fascinating details.

Embrace the spirit of brevity, not the letter. If you must add an extra second or two in order to bring in a particularly striking visual image, or to mention a plot point that in your opinion makes your book totally unlike anything else out there, go ahead and do it.

Revel in this being the one and only time that any professional editor will ever tell you this: try not to be too anal-retentive about adhering to pre-set guidelines. It will only make you tense.

As the song says, keep those spirits high, pulses low. Oh, and keep up the good work!