Pitching 101, part IV, in which I finally stop giving preliminary cautions and start talking about the building blocks of a terrific pitch. Oh, and you’re going to have to pick a book category.

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Yes, it’s true: in the fourth installment in this series, I’m moving beyond telling you how to prepare for a conference where you might be able to pitch your book to an agent or editor, either formally or informally, and proceeding toward how to decide what to say when you get there. While some might shake their heads, muttering, “Why on earth is she going over every nuance, when we’re already deep in literary conference season?”, well, I have two answers.

First, for the many, many aspiring writers who (unwisely, I think) put off constructing (or often even thinking about) their pitches until the eve of the conference, I’ve established a super-quick crash course in how to do it: you’ll find it under the aptly-named HOW TO WRITE A PITCH AT THE LAST MINUTE category on the archive list on the lower right-hand side of this page.

Second, years of experience teaching good writers to pitch lead me to believe that just telling you what to do without helping you understand why each part of the pitch is necessary in order to market your work persuasively to agents and editors — including parts that are usually left out of the three-line pitch entirely — usually results not only in less effective pitches, but writers not particularly comfortable with giving them. Call me zany — and believe me, there are plenty of local conference organizers who do — but I just don’t believe that pitching advice that tells writers to blurt out a summary of their books as fast as humanly possible and leaves it at that is actually all that helpful come pitching time.

Hey, I warned you that my approach to pitching was a bit unorthodox.

Contrary to the prevailing wisdom, I believe that the definition of pitching successfully is not merely being able to cram an entire 400-page book into three sentences and spit it out coherently. Instead, I define pitching success as the ability to speak fluently and persuasively about a book in terms that make an agent or editor likely to say, “Gee, I’d like to read that. Please send me the first 50 pages right away.”

I define a pitch’s success by its results, not its conformity to a pre-set model to be used in all instances. I know: radical.

Thinking of it this way makes it far, far easier to make it through the pitch preparation process: instead of grumblingly adhering to an evidently arbitrary and difficult standard of presentation, you’re gearing up to have all of the marvelously fulfilling conversations that will define the rest of your life as a professional writer.

Much nicer to wrap your brain around than croaking out the bare bones of your premise in 10 seconds, isn’t it?

Now that you are prepared for my advice to be a bit offbeat, I am not afraid to shock you with my first unorthodox suggestion:

DON’T start the pitch-prepping process by sitting down and trying to summarize your book’s plot or argument in just a few lines. Instead, let your first step be figuring out where your book would be placed on the bookshelves of Barnes & Noble, Borders, or a similar chain bookstore.

Why? Because this is the single most important piece of information you can tell an agent or editor about what you write. And because everyone in the US publishing industry talks about the demarcations in the same terms, you’re going to communicate a whole lot better with them if you use the book categories they already know. Which are:

For fiction: Fiction (a.k.a. Mainstream Fiction), Literary Fiction, Historical Fiction, Futuristic Fiction (that is not SF. The usual example is THE HANDMAID’S TALE.), Adventure Fiction, Sports Fiction, Contemporary Fiction, Adult Fiction; Women’s Fiction, Contemporary Women’s Fiction, Chick Lit, Lady Lit, Lad Lit; Romance, Category Romance, Contemporary Romance, Historical Romance (designate period), Paranormal Romance, Romantica, Erotica, Inspirational Romance, Multicultural Romance, Time Travel Romance; Science Fiction, SF Action/Adventure, Speculative SF, Futuristic SF, Alternate History, Cyberpunk; Fantasy, Dark Fantasy, Comic Fantasy, Epic Fantasy; Horror, Paranormal, Vampire Fiction; Thriller, Spy Thriller, Suspense, Romantic Suspense; Mystery, Police Procedural Mystery, Legal Mystery, Professional Mystery, P.I. Mystery, Psychological Mystery, Forensic Mystery, Historical Mystery, Hardboiled Mystery, Cozy Mystery, Cops & Killers Mystery, Serial Killer Mystery, British Mystery, Noir, Caper; Western; Action/Adventure; Comics; Graphic Novel; Short Stories; Poetry; Young Adult, Picture Book, Children’s, Middle Readers.

For nonfiction: Entertaining, Holidays, House & Home, Parenting & Families, How-To, Self-Help, Pop Psychology, Pop Culture, Cookbook, Narrative Cookbook, Food & Wine, Lifestyle, Medical, Alternative Medicine, Health, Fitness, Sports, Psychology, Professional, Engineering, Technical, Computers, Internet, Automotive, Finance, Investing, Business, Careers, Memoir, Autobiography, Biography, Narrative Nonfiction, Historical Nonfiction, True Crime, Law, Philosophy, Religion, Spirituality, Travel, Travel Memoir, Outdoors & Nature, Essays, Writing, Criticism, Arts, Photography, Coffee Table, Gift, Education, Academic, Textbook, Reference, Current Events, Politics/Government, Women’s Studies, Gay & Lesbian (a.k.a. GLBT).

Actually, there are a few more, but these are the main ones. For more detailed analysis, again, please see the BOOK CATEGORIES heading on the list at right. Also, the major genre’s writers’ associations tend to provide precise definitions of each subgenre on their websites. But these are enough to get you started.

Pick one.

Before anybody out there starts to freak out about the prospect of having to select the perfect pre-fab label, let me hasten to add: aspiring writers are not singled out for punishment in having to do this; literally every professional author does as well. It’s a technical designation, after all, not a summary of the book’s contents.

And contrary to popular belief, choosing does not define a writer for life: the book category is merely the conceptual box into which all books aimed at a particular already-established market are placed. Literally every book published by a North American publisher has been assigned to such a category.

So calm down and ask yourself: in a marketing display, what kind of books would be grouped around it? How would it be placed so as to suggest that if the potential buyer liked book X, he would probably be interested in your book as well?

Lest any of you fiction writers are tempted to say, “Oh, my book would just be in the literature section, filed under my last name,” that’s not a good enough answer. Nor is, “Oh, I’m a genre-buster — I don’t want to limit myself with a label.”

That kind of answer just isn’t useful to an agent — on order to sell your book to an editor, your agent is going to need to be able to tell him right off the bat what kind of a book it is, not merely that she thinks it’s well written. Similarly, in order to argue that your book belongs in next year’s catalog, an editor is going to have to tell the rest of the folks at the publishing house the book category, just as the marketing department is going to have to tell the distributor, and the distributor the bookstore buyer.

Thus, the book category is in fact the industry shorthand for where a book should be directed in order to sell, at every level. So it follows as night the day that aspiring writers who equivocate between categories because they believe (not entirely without reason) that their books are too complicated to be shoved into a single conceptual box, or even refuse define their work automatically render it harder for all of these people to do their jobs.

And that’s not the world’s best idea, because if you want them to assist you in getting your writing into print, it’s really much more in your interests than theirs to make it as easy as possible to help you.

Let me repeat that, because it’s vital and I’ve never heard any other pitching advisor mention it: aspiring writers who go out of their way to make it easy for folks in the publishing industry to help them succeed tend to garner a heck of a lot more help than those who make it difficult.

Partially, that’s just human nature: a person for whom it’s a pain to do favors tends not to have others leaping forward to do him any. But partially, it’s also because most writers inadvertently make it difficult by not learning how to talk about or present their work professionally.

Which leads me to the other, utterly selfish reason that you should figure out the proper category for your book, and pronto: once you know where the pros would envision your book selling best, you will have both an infinitely easier time pitching AND finding agents to query. Suddenly, those cryptic lists of book types in agents’ guides and opaque conference bio blurbs will spring to life for you.

Unfortunately, the vast majority of aspiring writers do not do their homework in this respect — and believe me, from the pros’ perspective, it shows in their pitches. The industry defines types of books far more specifically than writers tend to do — and, as I’ve been pointing out over the last few days, no agent represents every kind of book. Since they define their work by book category, writers’ reluctance to commit just seems like ignorance of how books are sold.

Does that conclusion seem harsh? Actually, it isn’t, particularly: the sad fact is, the vast majority of aspiring writers out there have only a vague idea of how their books would be marketed to booksellers. So I’m here to tell you: the FIRST question any editor would ask an agent about a book, or a committee would ask an editor, or a book buyer would ask a publishing house’s marketing department is, “What’s the book category?”

But I even as I typed that last bit, I could sense that some of you out there were still feeling abused for having to adhere to the established categories, feeling (and not without some justification) that there’s more to art than marketing labels. If you feel that way, you’re certainly not alone: you can’t throw a piece of bread at a writers’ conference anywhere in North America without hitting a writer who believes that his artistic freedoms are endangered by the very request. Or a writer who has fretted for a year about picking the right category. And anyone who has ever listened to pitches for a living can tell you horror stories about writers who wasted half (or even all) of their pitch appointments complaining about it.

To save any of you from ending up as the subject of such a tale. let’s take a look at how the average pitcher deals with this fundamental question, and why the standard oh, my God, don’t make me pick! responses tend not to impress agents and editors very much.

In the first place, writers often mishear the question as, “So, what is your book about?” rather than what it is, a straightforward request for marketing information. Thus, they all too often give exactly the same response they would give anybody who asked the more general latter question at a cocktail party:

“Well (gusty sigh), it’s a novel…mostly, it’s women’s fiction, but it’s not really a romance novel. I guess it’s also suspense, with thriller elements. And the writing is definitely literary.”

I hate to be the one to break it to you, but to an agent or editor, this kind of response sounds EXACTLY like that noise that Charlie Brown’s teachers used to make: Wah wah wah wah waagh…

Remember, agents and editors think about books as products, rather than merely as works of art or expressions of the inner workings of the writers’ souls. And as products, agents need to sell books to editors, and editors to editorial committees, and marketing departments to distributors, and distributors to bookstores, and bookstores to readers.

I assure you, a vaguely-defined book is much harder to drag through that process. And much, much, MUCH harder for a writer to pitch successfully.

So it’s an excellent idea to tell them up front — as in both your pitch and the first few lines of your query letter — what kind of book it is. But in order to make sense to people in the industry, you need to speak their language: pick one of their recognized categories. In other words, don’t just guess, don’t lump a couple of categories together into a Frankenstein’s monster of a hyphenate, and don’t just make up a category.

How do you know where to start? Glad you asked — you know how I love step-by-step instructions.

1. Learn where book categories lurk.
In this age of rampant standardization of book packaging, this isn’t all that hard to do. Take a gander at the back jacket of most recently-released hardcover books: you will find, usually in either the upper left corner or just above the barcode, a one- or two-word description. That is the book category.

Not sure how to find it? Okay, here’s the back cover of Sarah Vowell’s ASSASSINATION VACATION (a terrific book for anyone interested in political history, by the way; she’s a very funny writer). Follow the lead of my pen:

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You may notice that her publisher has listed the book in two categories: biography and travel. That makes perfect sense, because the book both talks about the lives of various murdered American presidents and follows Ms. Vowell’s journeys to their assassination sites. (I’m not kidding: it honestly is very funny.)

The other common locale for a book category, especially on trade paperbacks and softcover books, is in the box with the barcode. Here’s the back of Jonathan Selwood’s hilarious THE PINBALL THEORY OF APOCALYPSE:

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Okay, so that last photo was a trifle askew. However, since the novel partially concerns the aftermath of a major earthquake, that seems rather appropriate.

2. Find some recently-released books similar to yours and check how they’ve been categorized.
Think about your book. Can you come up with, say, 3-5 titles that are similar to it in subject matter, tone, approach, voice, etc., that have come out in North America within the last five years? Not similar in ALL respects, necessarily — just one or two may be enough to steer you in the right direction

If you can’t come up with any that are remotely similar, I suspect that you’re not overly familiar with the current book market — a serious liability for anyone hoping to pitch or query a book to someone who makes a living following such trends.

If all else fails, start feeding relevant search terms into Amazon and see what comes up.

3. See how the books on your list have been categorized by their publishers.
Once you have your list, go to a bookstore (either physically or online) and see where those books are housed. That is, most likely, where your book would be categorized, too.

4. From among those categories, select the one that intuitively seems to fit your book best.
Book categorization is not a perfect science — pick the one that comes NEAREST to where you envision the book being shelved in a big bookstore. (Since I’ve written about this topic quite frequently and I’m trying to get us through the pitching basics fairly quickly, for more specific tips on how to do this, please see the BOOK CATEGORIES heading on the list at right.)

Fair warning: many categories overlap — fiction, women’s fiction, and literary fiction, for instance, share quite a bit of common ground. Choose the one that you like best; as long as you’re close, your future agent will be able to tell you how to categorize it.

Whoa, I didn’t even have time to move my hand to the return key before I felt a mighty gust of cries of WAIT! coming from out there. “But Anne,” breathless voices cry, “I honestly don’t know how to categorize my novel. Is it literary, mainstream, or just plain fiction — and will agents hurt me if I guess wrong?”

This is an excellent question — one that I covered at some length in several posts; I would encourage you to go back over this postthis one, and this. You might also try asking yourself few questions about your book:

(a) Does your book assume a college-educated readership? Does it try experiments with structure and language? Is character development more important to the reading experience than plot? If you answered yes to at least two of these, literary fiction would probably be the safest choice.

(b) Is your book aimed at a general adult audience, or is more heavily weighted toward a female readership? (Okay, so this is kind of a trick question, since women buy over 80% of the fiction sold in the US and almost all of the literary fiction, but bear with me here.) If it is genuinely aimed at a general market, fiction would be a good choice.

If it does assume a female readership, or if the protagonist is female, consider women’s fiction. And just in case any of you are harboring the surprisingly pervasive prejudice that women’s fiction label is automatically pejorative: women’s fiction is far and away the best-selling fiction category.

(c) Does your book have a filmic, easily-summarized plot? Are the style and storytelling technique similar to a bestselling author’s? If so, it might be mainstream fiction (also known as commercial fiction).

(d) Is your protagonist relatively young — and have sex with more than one partner/do drugs/have a drinking problem? Does the plot deal with adult-themed issues that probably wouldn’t make it onto network television in the dinner hour? If so, it might be adult fiction or contemporary fiction.

(e) Are all of the criteria in #4 true, but the protagonist is female, under 40, have a sense of humor, doesn’t pursue significant interests in the book OTHER than having sex with more than one partner/doing drugs/having a drinking problem — and yet is not a memoir by Elizabeth Wurtzel? If so, you might want to consider the chick lit category, especially if your protagonist’s interest in shoes and handbags borders on the pathological.

Before any chick lit writer gets all defensive on me, allow me to add that there is some chick lit out there does deal with serious subject matter (see the comments on this post); like many, many other book category distinctions, the difference between women’s fiction and chick lit is often a matter of tone. If you write in either category and are unsure what that means, it would be a grand idea to walk into a bookstore, ask a savvy clerk to point out the three best recent releases in women’s fiction and chick lit, and read the first few pages of each.

All that being said, it’s not completely unheard-of for women’s fiction with a young protagonist to be assigned to chick lit simply due to the sex and age of the writer, or for an agent to decide to submit a book to chick lit editors as chick lit and women’s fiction editors as women’s fiction. Ultimately, categorization is a call the agent to make; all you’re trying to do in a pitch or query is to find a label in the general ballpark.

Which leads me to…

(f) Are you planning on pitching or querying an agent who likes to make this call himself? In that case, you might be best off simply labeling it fiction — but you’re unlikely to know that unless you’ve spoken to the agent personally. If this is the case, you should pick the closest label, then nod smilingly when the agent to whom you are pitching says you are mistaken.

Hey, it’s how those of us already signed with agents do it. I even know a quite prominent author who claims that she doesn’t know for sure whether any particular piece is women’s fiction or memoir until her agent has sold it as one or the other.

All that being said, try not to get too discouraged if your book’s category does not immediately pop to mind. Often, it is genuinely a hard call. Just do your best.

5. Use the book category you’ve chosen to describe your manuscript whenever you are communicating with anyone in the publishing industry.

Feel free to use it ubiquitously. Its uses are myriad: in your pitch, in your query letter, on your title page (if you don’t know where this info should go, please see the TITLE PAGES category on the list at right), in checking an agent’s conference blurb or listing in an agency guide to see whether she represents your kind of book, whenever anyone at a literary event asks, “So, what do you write?”

But whatever you do, NEVER tell anyone in the industry that you have a “fiction novel” — this is a very, very common pet peeve amongst agents and editors. By definition, a novel IS fiction, always, just as a memoir is always nonfiction. (Technically, anyway. Don’t even get me started on how many memoirists have found their books under just-the-facts scrutiny over the last couple of years.)

Some of you are still squirming under the necessity of choosing, aren’t you? “But Anne,” I hear some confused would-be pitchers and queriers cry, “I occasionally see categories other than the ones you’ve listed on book jackets and when authors speak about their work. Therefore, you must be wrong about agents and editors expecting to us to label our books, and I can refer to my manuscript any way I like — or not categorize it at all.”

Oh, that old saw. Naturally, there are new categories popping up all the time, a side effect of the expansive creative impulse of the human mind. And there’s no international police force compelling every published author out there to speak of their books in the same terms.

That doesn’t mean, however, that it behooves an aspiring writer to make up a book category. All one has to do is check out any of the standard agency guides to see why: when asked what kinds of books they represent, agents don’t use descriptions that are only meaningful to themselves and their closest friends; the vast majority of the time, they use the standard category designations.

That being said, generally speaking, it’s safer to pick one of the standards rather than to insist upon a category that has only been introduced recently: if it’s too new, the agent or editor to whom you are pitching may not yet be aware of it yet. (Hey, it happens.)

When in doubt, pick a more general category over a hyper-specific one. Or at any rate, select the more marketable one. It increases your chances of your work sounding to an agent like something that will sell.

But again, try not to stress about it too much. Believe me, if you are off just a little, an agent who is intrigued by your work will nudge you in the right direction, rather than writing you off because you picked the wrong sub-category. In fact, it’s not at all uncommon for an agent to sign a writer and then say, “You know, Ghislaine, I think your book would sell better as women’s fiction than mainstream fiction. Let’s market it as that.”

And if Ghislaine is a savvy writer, she won’t immediately snap back, “Why is it women’s fiction rather than mainstream — because the author possesses ovaries?” (Not all that an uncommon an underlying reason for the choice, actually; some of my work has been categorized that way on apparently no other pretext.) Instead, market-ready writer that she is, she will respond, “If you think it’s a better idea, William. But do you mind explaining the logic to me, so I may consider how you’ve planning to market my work when I’m writing my next novel?”

THAT, my friends, is language the entire industry understands. This is a business where finesse definitely counts.

Hey, I don’t make up the lingua franca; I just speak it. (For more on the ins and outs of defining women’s fiction (particularly when a book occupies the rather broad territory where women’s, literary, and mainstream overlap), please see the three posts beginning here.)

6. What to do if you just cannot bring yourself to apply step 5 to the category that makes the most sense
If you truly get stuck in mid-decision, here is a sneaky trick: go to a well-stocked bookstore and track down a friendly-looking clerk. Describe your book to her in very general terms, and ask her to direct you to the part of the store where you might find something similar.

Then start pulling books off the shelf and examining their back covers for categories.

Hint: don’t be too specific in your description to the clerk — and whatever you do, don’t mention that you wrote the book you are describing. “My favorite book is a suspenseful romantic comedy about murderous contraltos set in the Middle Ages — would you have anything close to that?” tends to yield better results than, “I’m looking for a book about an opera diva who lives in 9th-century Milan, has scores of amorous misadventures, and strangles her conductor/lover. Where would I find that in your store?” The latter is more likely to turn up a puzzled shrug than useful directions.

Repeat in as many bookstores as necessary to start seeing a pattern in where you’re being advised to look. That location is where your book is most likely to be shelved.

Yes, this process can be a pain, but stating your category up front will simply make you come across as more professional, because it’s the way that agents and editors talk about books. Agencies do not impose this requirement in order to torment writers, you know; the category you pick will determine to a very great extent whether any given agent or editor will be even remotely interested in your work.

Because yes, Virginia, there are professionals who will simply not read a query or listen to a pitch unless it is for a book in one of their pre-chosen categories. Agents and editors LIKE making snap judgments, you see. It saves them time.

Sorry to be the one to break it to you.

To put a more positive spin on the phenomenon, think of it this way: if you tell an agent immediately what kind of book you are pitching, the busy little squirrels in her brain can start those wheels spinning toute suite, so she can instantly start thinking of editors to whom to sell your book.

Since that is precisely what you want her to be doing, what are you complaining about?

If you’re still a bit confused and want more help fine-tuning your selection, again, I would recommend taking a gander at the posts under the BOOK CATEGORIES heading at right. In the past, I have spent more time on this particular point; I could easily spend a week on this point alone. (And have, as it happens.)

And if you’ve narrowed it down to a single category, congratulations! You’re ready to move on to Step 2 of writing your pitch.

Which, not entirely coincidentally, will be the subject of my next post. (Hey, I told you I liked step-by-step directions.) Keep up the good work!

People do judge a book by its cover, by guest blogger Joel Derfner

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Hello again, campers –
This has been a star-studded month here at Author! Author!, hasn’t it, cram-packed with visits from illustrious literati? First, we heard from an exciting array of guest bloggers on the subject of censorship, up to and including my review of a new book on the subject by a bunch of Nobel Prize winners and short-listers. Earlier this week, award-winning mystery novelist Stan Trollip dropped by to give us a behind-the-scenes peek at how multi-book contracts work.

As if all that weren’t enough to fill our collective cup of joy to overflowing, memoirist Joel Derfner has arrived today to illuminate the opaque process by which book covers spring to life. Then, this weekend, you’re all going to send in your entries to the first periodic Author! Author! Awards for Expressive Excellence.

While I suppose I might take the cynical view that all of this is delightful because people other than me are doing most of the writing on the blog this week — not an inconsiderable boon, given that I’m still on retreat in France — I genuinely do enjoy alerting all of you when an author who deserves to make it big has a book coming out.

In case I’m being too subtle here: today’s guest blogger deserves to make it big.

In fact, speaking as a memoirist myself (and no matter what Amazon keeps telling people, my memoir is not in fact out of print — my publisher still has not released it, due to lawsuit threats), Joel’s current book, SWISH: My Quest to Become the Gayest Person Ever and What Happened Instead, represents some of the best memoir writing of the last decade.

For those of you not up on recent autobiography, the last decade has been a pretty great time for memoir.

So it was not by accident that Joel ended up as the last star to glitter in this month’s Milky Way, as it were. I’m really delighted to bring him to you today.

Am I still being too subtle? This is an author I genuinely admire, and one whose work I would very much like to see more widely known. Call me zany, but I think the book world could use more brilliance in these dark times.

All of you blog aficionados out there may already know Joel’s writing through his hilariously pointed blog, the Search for Love in Manhattan. Here at Author! Author!, he is better known as frequent commenter Faustus, MD. He’s also been generous enough to guest blog in the past on common mistakes writers make in contest entries — which might be worth a gander while you’re prepping for the first periodic Author! Author! Awards for Expressive Excellence, since you’re going to enter, right? — and how authors obtain permission to use song lyrics in their books.

In answer to what lyric-lovers across the globe just thought: yes, you have to, even if you’ve used only a line, if the song is not yet in the public domain — and yes, in the United States, it’s typically the author’s responsibility to obtain permission for reprinted lyrics, not the publisher’s.

Hey, don’t take my word for it — ask Joel.

SWISH has had an honestly jaw-dropping publishing history — but wait, I’m getting ahead of myself. Here’s the publisher’s blurb; see if you can pick up the faint subtext in this marketing excerpt about whom they expect to be the primary audience for this book:

Joel Derfner is gayer than you.

Don’t feel too bad about it, though, because he has made being gayer than you his life’s work. At summer day camp, when he was six, Derfner tried to sign up for needlepoint and flower arranging, but the camp counselors wouldn’t let him, because, they said, those activities were for girls only. Derfner, just to be contrary, embarked that very day on a solemn and sacred quest: to become the gayest person ever. Along the way he has become a fierce knitter, an even fiercer musical theater composer, and so totally the fiercest step aerobics instructor (just ask him—he’ll tell you himself).

In Swish, Derfner takes his readers on a flamboyant adventure along the glitter-strewn road from fabulous to divine. Whether he’s confronting the demons of his past at a GLBT summer camp, using the Internet to “meet” “men” many, many men—or plunging headfirst (and nearly naked) into the shady world of go-go dancing, he reveals himself with every gayer-than-thou flourish to be not just a stylish explorer but also a fearless one. So fearless, in fact, that when he sneaks into a conference for people who want to cure themselves of their homosexuality, he turns the experience into one of the most fascinating, deeply moving chapters of the book. Derfner, like King Arthur, Christopher Columbus, and Indiana Jones—but with a better haircut and a much deeper commitment to fad diets—is a hero destined for legend.

Written with wicked humor and keen insight, Swish is at once a hilarious look at contemporary ideas about gay culture and a poignant exploration of identity that will speak to all readers—gay, straight, and in between.

Anyone manage to crack the code here? Would it help if I called your attention to a name that appears twice on the cover above to Joel’s once?

If you immediately exclaimed, “By gum, I strongly suspect that the target audience here is gay men and the people who like them,” give yourself a great big gold star for the day. Reading marketing blurbs is a magnificent exercise for an aspiring writer, as a means of learning how the publishing world thinks: for them, there is no such thing as a publishable book without a target readership.

Which is why, in case you’ve been wondering, blurbs seldom leave much doubt about the type of reader they’re trying to reach. This lack of ambiguity tends to be reflected in reviews as well — or at least in how they’re placed. Take a gander at some of the reviews of Joel’s memoir:

“In a culture where we disguise vulnerability with physical perfection and material success, Derfner skewers heartache with Wildean wit . . . [Derfner is] the next Noël Coward.” —Out.com

“Searing.” —Washington Blade

“Derfner’s writing is perfect. . . . He’s your best friend. He’s your brother. He is you.” — EDGE Los Angeles

“Sometimes hilarious, sometimes poignant, always clever, and unpredictable.” —Philadelphia Gay News

Again, seeing a pattern here? When SWISH first came out — it’s about to be re-released, for reasons that Joel will tell you all about below as soon as I stop yammering about book promotion and let him get on with it — the marketing focus was even tighter.

So if you responded by the pop quiz above by murmuring, “Hmm, it seems as though the target market here is people just like Joel,” you’re not far off; memoirs are very, very frequently marketed to the author’s own demographic — or demographics, as is often the case.

And while it’s not really fair to summarize SWISH’s first marketing campaign as aimed at humorous gay men with linguistics degrees from Harvard and graduate degrees in musical theatre, I do feel compelled to point out that even though I LOVED this book when it came out last year (if I hadn’t yet made that clear), I might not even have heard about it, because I did not fall into any of the targeted audiences.

Which is a little weird, frankly, as Joel and I have quite a bit in common, including an alma mater.

I’m bringing this up for a couple of reasons. First, first-time authors are frequently stunned at how specific book marketing tends to be, as well as how little say they have over it; while the writer is generally asked for input, the publisher’s marketing department makes the actual decisions about book promotion.

And about the cover, generally, and about the title. Give that some thought the next time you’re browsing in a bookstore.

Second, and more relevant to this particular author, having read SWISH, I feel very strongly that I was — and am — very much part of this memoir’s ideal readership, despite being straight, female, and some undefined number of years older than Joel. I think this book would speak to any woman, any person really, who has struggled with the paradox of attraction and desirability, or with the tension between wanting people to think you’re beautiful and wanting them to think you’re smart.

Which is to say: I think a huge part of this book’s audience is going to be intelligent women who love good writing — who, incidentally, tend to be major-league book-buyers.

So I’m going to be honest here: I was one of the naysayers Joel mentions below. Not only did I feel when the book came out that the original cover, while a lot of fun, was not an accurate representation of the book within; I felt very strongly that SWISH was being marketed to far too narrow an audience, pigeonholed because of its subject matter.

Yes, this memoir deals in what is euphemistically called gay subject matter, but at base, it’s a beautifully written, insightful memoir about working through a whole array of very human insecurities — about whether one is attractive enough, smart enough, lovable enough.

These are universal worries, and Joel’s memoir handles them in an unusually subtle manner. There are insights in this book that I’ve never even seen touched upon in print before — and believe me, people, I read a lot of books and manuscripts in any given year.

In short, it’s a great read, and I was pretty miffed that it wasn’t being marketed that way. SWISH should have been read by a broader range of people when it came out last year; it should have been nominated for awards.

Not being noted for reticence on such subjects, I believe I said so. About 500 times. As both Gore Vidal and I have been pointing out for quite some time now, there is no human problem that could not be solved if only everyone would do exactly as I advise.

Imagine my delighted surprise, then, to learn that a new, improved, updated and retitled SWISH is coming out in June. I’ll let Joel tell you all about it. However, in an industry that’s not exactly notorious for second chances, I think this re-release is something worth celebrating.

As is, however belatedly, the chance to dance in the streets, shouting, “I told you so!”

So please join me in congratulating a great author whose writing is getting the second chance it so richly deserves, Joel Derfner. Take it away, Joel!

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When Broadway Books sent me the cover for my memoir, Swish: My Quest to Become the Gayest Person Ever, I was thrilled, because it was hysterically funny:

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The ridiculous, over-the-top Spencerian quality of the script, the silhouettes of the posing bodybuilders, the pink thong — they were a perfect foil to the book itself, which started with ideas as shallow and stereotypical as these images and moved from there to (if I do say so myself) depth, insight, and humanity. So we both thought the cover was perfect. We suspected there might be some difficulty in navigating the marketing divide between humor and depth, but we figured that if we erred toward the side of humor we’d be okay, because, as I said to my editor, funny is always better.

So the book was released, perfect cover and all, and I was delighted, and then reviews started coming in, and I was even more delighted, because for the most part they were very good. But then I started to notice something, which was that almost every one said something along the lines of, “From the cover I thought this was going to be silly and annoying, but then I read it and I loved it.” Then people who had read the book started e-mailing me, and almost every one said something along the lines of, “From the cover I thought this was going to be silly and annoying, but then I read it and I loved it.”

And we started getting worried. If so many people who read the book had seen the cover and thought it was going to be silly and annoying, how many people saw the cover, thought the same thing—and didn’t pick up the book?

The answer, unfortunately, turned out to be “a lot.” The problem was that there’s a subgenre of gay literature that appears similar to my book on the outside—flashy, clever, shallow—and that is also flashy, clever, shallow on the inside (Behind Every Woman There’s a Fabulous Gay Man, for example, or How to Get Laid: The Gay Man’s Essential Guide to Hot Sex). Since I knew myself, and since my editor knew me, we got a kick out of the disjunct between the cotton-candy outside of my book and the rich center. Unfortunately, we forgot that the book-buying public did not know me. Seeing the unsubstantial outside, therefore, they assumed that book had an unsubstantial inside as well. It was awful.

The following things gradually became clear:

  1. Straight people thought the book would be interesting only to gay people, so they didn’t buy it.
  2. Gay people who liked good writing though the book would be interesting only to people who liked fluff, so they didn’t buy it.
  3. Gay people who liked fluff bought the book and then, quite often, got angry when it wasn’t fluffy. (Seriously. A couple reviews were like, what is this? Where’s the Cher? There are hunky guys on the cover, why is he telling us about his dead mother?)

(There’s also of course the possibility that the reason people didn’t buy the book is that it was bad. But in that case this post would be completely unhelpful, so let’s assume for the sake of discussion that this wasn’t so.)

During this time I also sent a few pieces around to magazines and newspapers, none of which expressed any interest. Again, it could be that what I sent was bad, or that it simply wasn’t what the people I sent it to were looking for, but I have to believe that when they saw the title of my book in a cover letter or e-mail it didn’t do me any favors.

My agent took me to lunch and told me that Broadway was planning to sell the paperback rights, which is very bad; it usually means that the publisher has given up on a book and wants to get out while they can still make some sort of profit. “This failure isn’t your fault,” she said.

“Failure?” I said, and wanted to die.

Then I got a phone call from Elton John.

He had read the book and loved it, he said; he also offered to blurb it or write a foreword or help in any way he could.

After I regained the power of speech—which, as you can imagine, took some time—I called my agent and told her, and after she regained the power of speech she called Broadway and told them, and somehow it didn’t seem quite as urgent that they sell the paperback rights.

After a long and undoubtedly agonizing negotiation (none of which I had anything to do with, thank God), Broadway decided that not only would they issue the paperback themselves, but they wanted to repackage the book entirely, with a new cover and a new subtitle. It took literally months to come up with them, but my editor’s assistant told me that I should see this as a good sign, because they wouldn’t spend so much energy on something they didn’t really believe in. (Then my editor got laid off, but her assistant stayed, so I felt I could still trust her advice.)

So the paperback is being released in a couple weeks. It’s called Swish: My Quest to Become the Gayest Person Ever and What Ended Up Happening Instead, it has a beautiful cover that matches the material inside, and it’s graced with a foreword by Elton John. Of course I hope it will become a smash hit, but mostly I’m just grateful that the book has gotten a second chance.

And I’ve learned a valuable lesson for next time, which is that if I’m not careful, my work won’t reach my intended audience because they just won’t pick it up in the first place. Or, more simply put, that people do judge a book by its cover.

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joel_portraitSwish: My Quest to Become the Gayest Person Ever and Gay Haiku author Joel Derfner is from South Carolina, where his great-grandmother had an affair with George Gershwin. After fleeing the south as soon as he possibly could, he got a B.A. in linguistics from Harvard. A year after he graduated, his thesis on the Abkhaz language was shown to be completely wrong, as the word he had been translating as “who” turned out to be not a noun but a verb. Realizing that linguistics was not his métier, he moved to New York to get an M.F.A. in musical theater writing from the Tisch School of the Arts.

Musicals for which he has written the scores have been produced in London, New York, and various cities in between (going counterclockwise). In an attempt to become the gayest person ever, he joined Cheer New York, New York’s gay and lesbian cheerleading squad, but eventually he had to leave because he was too depressed. In desperation, he started knitting and teaching aerobics, though not at the same time. He hopes to come to a bad end.

Marriage Rights Fight Not Enough of a Conflict? by guest blogger Beren de Motier

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Welcome back to the ongoing Author! Author! series on various stripes of censorship and how they affect writers. As those of you who have enjoyed these posts in previous weeks are already aware, in an effort to provoke serious thought and spur some interesting conversation, I have blandished a select group of some of the most interesting authors I know to share their thoughts on the forces that discourage writers from writing (or publishing) what they want — or writing in the way that they prefer.

I’m very pleased that today’s guest blogger, Beren deMotier, author of the multiple award-winning memoir THE BRIDES OF MARCH has agreed to share her insights with us.

I discovered her memoir — a beautifully-written, quirky look at the pros and cons of same-sex marriage from the inside out, smart without being preachy, funny without being bitter, emotional without being maudlin — as a judge in a well-respected writing competition. Since, like all respectable literary contests, the judging was blind (meaning that the judges do not know who the entrants are), I read her first chapter anonymously. I spent the long intervening months between my round of judging and the announcement of the winners gnawing on my nails, waiting to discover who this gifted memoirist was, so I could get my mitts on the rest of the manuscript. When I was able to track her down at the awards ceremony (after the judge’s ethical imperative to remain silent had evaporated), I more or less demanded to read the rest of it.

Nor was I disappointed in the result. This is a pretty amazing book.

I’m not the only reader — or the only contest judge — who has felt this way about it, either. In the years since THE BRIDES OF MARCH placed in my contest, it has won a National Indie Excellence Award, a , an Independent Publisher Book Award. It garnered Honorable Mentions in both the Writer’s Digest International Self-Published Book Awards and the Reader Views Awards.

It was also a finalist in creative nonfiction at the Oregon Book Awards, a pretty impressive achievement in any year. The head judge praised the book’s skillful “veering from laughter to despair and at times a breathless ‘you-are-there’ intensity…Beren deMotier manages to create a spirited romp out of a contentious and often painful civil rights issue.”

So you would think that a book like that would have agents and editors clamoring for it, wouldn’t you? Wouldn’t you?

Well, I’ll let Beren tell the story — I think it will be of vital interest to all of you memoirists out there. (For a more in-depth look at the book’s rocky road to publication, please see my interview series on the subject beginning here.)

Please join me, then, in welcoming today’s guest blogger, Beren de Motier. Take it away, Beren!

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I have become an expert, over the years, at receiving rejection letters. I know their feel, their smell; I can almost sense one in my mailbox.

When I first started sending manuscripts out years ago, rejection letters were crippling, leading to self-doubt, a re-questioning of priorities, and an aversion to completing any further literary projects. Then, I adapted somewhat, and though they didn’t stop me in my tracks upon arrival, they slowed me to a crawl, and three weeks could mysteriously pass without a word to paper. For a period they were depressing, requiring a day on the couch, much moaning, and an impulse purchase of lipstick or a half-gallon of ice cream. Nowadays, while I don’t rejoice over an envelope in the mail that contains a form letter or the personal note that still says “no,” I am definitely capable of surviving it intact and moving forward.

I got a lot of practice getting my memoir published.

Five years ago my spouse and I got married on a rainy Wednesday morning in March, and the next day I started writing a book about it. Not that I knew I was writing a book at the time. It began as a piece for my column, “I Kid You Not,” which ran in GLBTQ newspapers for over ten years. I called the piece “They Can’t Take This Away From Me.”

That morphed into a longer piece with a “you-are-there” urgency, trying to capture the day in its socio-political/romantic glory for those who couldn’t think of same-sex marriage other than theoretically. Then, when I heard a local gay rights advocate was pondering writing a book about the three thousand Multnomah County, Oregon, marriages, I decided I should write one, too; hadn’t I been writing articles about same-sex marriage for a decade?

The irony is that by the time I was finished writing my book, The Brides of March: Memoir of a Same-Sex Marriage, they had taken the marriage away from me — the marriages were annulled by state Supreme Court decision and declared null, void and legally non-existent. No gray area in that language. The book went from a joyous celebration of love conquering all after seventeen years and three kids together, to what I describe as “a giddy leap through a legal window, straight onto the barbeque pit of public debate.” History made it a better book (how many pages can you spend saying, “We finally got to get married and it was great!”), but I’d have bagged the book gladly and written a mystery if the marriages could have just stayed put.

After a strenuous campaign to get my memoir traditionally published, I self-published it so that I could add my two cents before same-sex marriage was off the political plate. This was definitely not my first choice for getting it in the hands of readers; having already published over a hundred articles, I had some confidence that I could write my way out of a paper bag, and the story seemed au courant and important. I was reasonably optimistic that it could find a publisher, however small, and maybe even an agent, after I did my leg work.

I know I did some of the right things (and read through Author! Author! to find out what these are, you won’t find better or more detailed writing advice anywhere) because not only were a good quarter of my rejection letters personally written by friendly editors and agents seemingly sorry that they couldn’t put my book on the best seller list (though that could have been an understandable desire to appear queer-friendly), but several agents and editors took it to the “send three chapters” and “send whole manuscript” level before deciding it was not for them. I was experienced enough to consider these rejections compliments, though a girl can’t help but get her hopes up.

However, some themes emerged among the rejection letters over time. One was of the “good writing/important story/can’t make any money” variety, and the low number of GLBTQ publishers who publish nonfiction (one, two?) indicates that the money part may be either a cold hard fact or an industry-wide assumption.

Another theme was “We don’t handle this kind of thing; you should send this to a gay-specific publisher, maybe Alyson?” I have a feeling that Alyson Books must get piles of submissions from writers rejected by “mainstream” publishing houses, but they can’t accept all of us.

The last and hardest to hear was the “not a big enough story” variety. One editor didn’t think it was a book — maybe a screenplay or a story for the New Yorker? One agent thought it could be “a novella or a terrific article.” Another agent said my writing was “charming, sexy, appealing and fun”… but that nothing dreadful happened; everyone lived, the couple was together in the beginning, still together at the end, and getting marriage rights denied, granted and taken away again wasn’t enough of a problem. She also said she’d have a better time getting my memoir published if I was an alcoholic, single mother—not that she wished that on me.

My wife, when I told her about it, responded, “Well, just rewrite the ending and have me killed by a hate crime; that should sell.”

Umm, talk about bad karma.

To give the agent credit, she read three edits of the book, which was darned generous.

But back up to the part about being denied the right to marry not being dreadful or enough of a problem; surely an author writing about interracial marriage before 1968, and how it impacted their family, wouldn’t be told that the subject lacked gravitas? Though the number of social commentary/humor memoirs about an interracial couple getting a marriage license with cries of “Why Don’t You Marry Your Dog?” and “God Hates This!” echoing from protesters outside the building, exchanging vows covered in cracker crumbs, holding a wedding reception only slightly marred by the additions of dog doo and razor blades in front of the house, mourning a constitutional amendment making sure their kind can never get married in that state again, and then their marriage being annulled by legal decision, must be low.

Anger was also something the book elicited; a literary contest judge (in which the unpublished manuscript won second place) began his comments with quotes from the synopsis of the book’s conclusion (“…devastated that the state we love, does not love us… How do you go on, in a nation that finds you so worthless?”) and wrote “That tone isn’t present in the chapters, but if it were it would make this reader stop at once. This book calls for humor, candor, insight, vulnerability and courage. Not self pity, and not made-up ideas of what the state or nation thinks.”

To paraphrase, it’s my memoir and I’ll cry if I want to.

But seriously, even though the lines he quoted are included in a synopsis of the book’s conclusion, and he himself says the tone isn’t present in the chapters he read, he found the lines so offensive, he put them at the top of his comments page.

The truth can be disconcerting; okay, all you queers reading this, raise your hand if you ever felt “devastated” and alienated when constitutional bans on same-sex marriage were passed? Anyone?

Yes, I’ve heard from you. Having our relationships legally defined as unworthy of marriage can make a person feel pretty worthless. I consider the ban on same-sex marriage character assassination on a national scale, and the idea that I shouldn’t find it “dreadful” enough to ponder repatriation involves a level of self-hate I’m not going back to. That’s what high school is for.

Not that, as a lesbian writer, I haven’t encountered the attitude again and again that “our” issues are less important than others, that all topics are straight unless otherwise specified, and that anything related to the queer community cannot be considered “universal.” I couldn’t count the number of times I’ve been asked by well-meaning people, “When are you going to write for real publications?” or been challenged by heterosexuals who think I’ve wasted my time writing about queer topics, i.e. the right to marry, my children (who happen to have two moms, making them a queer topic apparently), and, as a memoirist, my life.

There was the children’s book editor who asked why my main character needed to have two moms, instead of a mom and a dad, and I thought, well why not? About three million kids in the United States have gay parents. There was the literary journal editor who, looking at my list of published work, went on a tirade about one issue authors and found the issue of sexual orientation and gay relationships “tiring” and “looked forward to a day when gay men and women… can ‘forget’ about orientation and just write about all kinds of things.”

To the woman who writes about autism, Diet Coke, maggots, catching frogs, rejection letters, sex ed and being a high school “Band-aide,” among other things.

Fortunately, I’ve become a pro at receiving rejection letters and disparaging remarks with grace (and I wouldn’t share this story except that it does illustrate the subtle censorship that surrounds queer writing), so I didn’t give up on my book. After a whopping one hundred and ten rejections (ten percent “not without an agent,” forty-percent form letter, ten-percent hand-written note on returned query letter, ten percent “not at this address,” twenty-five percent individually written friendly letter, five-percent going on to request chapters or whole manuscript before saying no), I decided to self-publish through iUniverse, which was significantly less expensive at the time.

Since it was published in April 2007, The Brides of March : Memoir of a Same-Sex Marriage was a Finalist in the Oregon Book Awards in Creative Nonfiction, won a National Indie Excellence Award in Current Events: Political/Social, a in Gay/Lesbian Nonfiction, an Independent Publisher Book Award in Gay/Lesbian and Honorable Mentions in both the Writer’s Digest International Self-Published Book Awards in Life Stories and a Reader Views Award in Memoir/Autobiography.

I’m working on a Young Adult novel now, and yes, there are queer characters. There are also straight characters, Goth characters and a Pit Bull named Grendel. When it is time to send it out to agents and editors I will be interested to see if I get some of the same comments when the manuscript is fiction, not memoir, and lots of dreadful things happen (that’s what YA is all about, Charlie Brown).

Last fall I was on the “Queer Portland” panel at Wordstock, in Oregon, a sleeper hit of the literary festival full to the brim with writers and readers there to see Ariel Gore, Diane Anderson-Minshall, Marc Acito, Jake Anderson-Minshall, and me read and talk about our writing, and the invisibility/marginalization of queer writers. What seemed clear is that despite the success of specific GLBTQ authors, we are not at the place the literary journal editor described, where we can “forget” about orientation when it comes to where we can be published and what audience we reach, and that being “too gay” means limited options as an author.

Strangely enough, the underlying message of my memoir, wrapped in loopy conversational layers of relationship history, weaning the baby, exchanging vows, assembling a wedding reception in three days, and walking the beach in Canada with our kids, is that love is love, gay people are people, that the similarities vastly outweigh any differences between straight and gay, and that taking part in the culture we were raised in is not too much to ask.

The pronouns we employ in our writing shouldn’t limit access to an audience because publications and publishers find “queer topics” too marginal for the (assumed to be heterosexual) reading public. Right now, they do.

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berensmilingBeren de Motier spent her first 21 years in three seven-year stints in California, on Vancouver Island, and in Seattle, resulting in a Californadian accent confusing to her peers. After graduating from the University of Washington, she leapt head first into domestic bliss, moving increasingly south of Seattle, until coming to a full stop in cozy liberal Portland, Oregon. During that time, she wrote humor and social commentary about life as a lesbian mom for Curve, ecomagazine green*light.com, award-winning And Baby, prideparenting.com, on her website, and for newspapers across the country. She contributed to The Complete Lesbian & Gay Parenting Guide by Ari Istar Lev, and wrote for eHow as an expert in Gay/Lesbian Family and Relationships. The Brides of March was published in April 2007.

When she’s not up to her elbows in dishes, driving kids across town, or trying to find something funny to write about the flu, she paints portraits of dogs and horses. She lives with her spouse, their three children, and a Labrador the size of a small horse. You can read all about it on her blog, That Lesbian Mom Next Door.

So how does a book go from manuscript to published volume, anyway? Part XII: the changing face of self-publishing, or, not everything is up close as it appears to be from afar

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Believe it or not, this is a photo of something exceedingly straightforward: a wind-blown stand of trees alongside a rural road in Oregon, shot as I was driving by at sunset. Unfortunately — or fortunately, depending upon how one chooses to look at it — my camera has an annoyingly stubborn propensity to assume, contrary to all empirical input, not only that any object I might choose to photograph is going to be stationary, but that I am as well.

News flash, camera: I move occasionally. So do objects in the material world.

As you may see, sometimes the clash of logically-exclusive presuppositions can lead to unexpectedly interesting results. Since both the trees and I were moving, the camera elected to move from the realm of realism, its usual forte, to impressionism.

Keep this in mind as you read merrily through today’s post, please: clinging too rigidly to preconceived notions of how things are supposed to work may lead to a distorted view of what’s actually going on.

That observation should feel at least a trifle familiar by now: throughout this series, we have seen a number of ways in which the prevailing wisdom about how books get published is, to put it charitably, a tad outdated, if not outright wrong. If it was ever true that the instant a brilliant writer wrote THE END, agents and editors magically appeared on her doorstep, clamoring to represent and publish, respectively, the just-finished book, it hasn’t happened recently.

To be precise, since the days when Cinderella’s fairy godmother was still making regular house calls, if you catch my drift.

At least, it doesn’t work that way for writers who weren’t already celebrities in another medium. (If you happen to have won the Nobel Prize in economics or spent your formative years starring in movies, I’m afraid that different rules apply; you’re going to need to find somewhere else.)

For the rest of us, getting our writing recognized as marketable by those in a position to do something practical about it — like, say, an agent with connections to editors who handle your book category — is darned hard work.

And as I pointed out earlier in this series, contrary to popular belief amongst aspiring writers, all of that nerve-wracking labor and waiting doesn’t stop once one lands an agent to represent one’s manuscript. What the work entails may change, but the imperative to produce one’s best writing, presented in the best possible manner, never goes away.

(Sorry to be the one to break that to you. But if I don’t, who will?)

Last time, I touched upon several reasons that an aspiring writer might decide to bypass the traditional agent-to-major-publisher route to publication in favor of other options such as approaching a small publisher directly or self-publishing. A writer might conclude that his life was too short to spend querying every agent in the last three years’ editions of the Guide to Literary Agents, for instance; rather than shooting for the big publishing contract, he might be thrilled to see his book in print mostly sans advance through an indie press.

Or, to borrow the rather more poetic rendering of the late, great Hilaire Belloc: When I am dead, I hope it may be said, ‘His sins were scarlet, but his books were read.’

Strategic reasons might weigh into the decision as well. A writer might feel, for example, that a regional press would be a better bet for her book on migratory waterfowl of the Mississippi delta. (There must be some, right?)

Or the writer might just find the prospect of an agent’s having the right — nay, the obligation — to dictate changes in his manuscript, changes that may well be countermanded by the editor who acquires the book. Even that’s not necessarily the end of the revision road: since editors come and go with dizzying frequency at the major houses these days, the editor who acquires the book may not be the editor in charge of the project when it’s time for the writer to deliver the manuscript, or when she’s finished making the changes requested in the initial editorial memo. Or even — sacre bleu! — in the minutes before the book goes to print.

To put it even more bluntly: what a writer regards as a finished book — which is how most aspiring writers think of their books prior to submission, right? — often isn’t. In the traditional publishing world, a whole lot of people have the right to request changes.

If I haven’t already hammered this particular point home in this series, let me do it now — and since it’s a truth that long-time readers of this blog should find familiar, feel free to open up your hymnals and sing along: in the eyes of the publishing industry, no manuscript is beyond revision until it is actually sitting on a shelf in Barnes & Noble.

As you may imagine, some writers find this rather trying. Being a writer, Lawrence Kasden wrote, is like having homework every night for the rest of your life.

I am hardly the first to point out that art and the business of promoting it have not invariably been on the friendliest of terms, historically speaking. One of the perennial frustrations of the aspiring writer’s life is the paradoxical necessity of bringing one’s submissions into conformity with what an unknown agent (or agency screener, editor, editorial assistant, contest judge, etc.) expects to see on the page without unduly compromising one’s authorial voice and artistic vision.

In fact, as those of you who have gone wading through my archives lately are no doubt already aware, the majority of my blog posts have been either direct or indirect discussions of various nuances of this balancing act.

Last time, I brought up an increasingly attractive way out of this dilemma: self-publishing. These days, you can hardly throw a piece of bread at a respectable-sized writing conference without hitting an aspiring writer who, exasperated by the ever-increasing difficulty of breaking into the world of traditional publishing, are at least toying with striking out on his own.

And with good reason: self-publishing has come a long way in the last few years. The rise of print-on-demand (POD) and Internet-based booksellers’ increasing openness to featuring POD books has rendered the self-publishing route a viable option for those who balk at the — let’s face facts here — often glacial pace of bringing a book to publication via the usual means.

Yet if you ask representatives of the traditional publishing houses about self-publishing at writers’ conferences, you’re likely to receive a dismissive answer, as though nothing much had changed — unless, of course, the book about which you are inquiring happened to sell exceptionally well and ultimately got picked up by a major publisher as a result.

In case you were wondering, exceptionally well in this context usually translates into something over 10,000 books, give or take a hundred or two depending upon book category. The last time I checked, the average self-published book sells less than 500 copies.

Yes, even the ones posted on Amazon. Just as the mere fact of throwing up a website doesn’t automatically result in the world’s beating a path to one’s virtual door, having a book available for sale online doesn’t necessarily translate into sales. The web is, after all, search-oriented: If a potential reader doesn’t know that a particular book exists, s/he’s unlikely to be Googling it, right?

Someone needs to give that reader a heads-up. Increasingly, that someone is the author.

The many challenges facing the self-published book
There’s a reason for the comparatively low sales statistics, of course: self-publishing generally means that the author is solely responsible for promoting his own book — and placing it in bookstores. At a traditional publishing house, large or small, while authors are increasingly expected to invest their own time and resources in hawking their writing (it’s fairly common now for an author to be responsible for setting up her own website, for instance, and to handle virtually all web promotion), but the publisher will handle getting the book to distributors and book buyers.

A self-published book, on the other hand, almost always has a promotional staff of one: the author.

In practice, this can make self-publishing a pretty hard row to hoe, unless the author happens already to have her pretty mitts on some hefty promotional credentials, a mailing list of thousands, or connections at bookstores nationwide that would make Jacqueline Susann weep with envy. (Any writer seriously considering self-publishing, or even promoting her own book, should run, not walk, to rent the uneven but often very funny Susann biopic, Isn’t She Great?. It has some problems on a storytelling level, as real people’s lives often do, but there’s no denying that it’s a great primer on how to promote a book.)

Also, as I mentioned yesterday, self-published works (as well as POD books) currently face some pretty formidable structural obstacles in a literary world that is still very much oriented toward traditional publishing. Most US newspapers and magazines won’t even consider reviewing a self-published or POD book, for instance; even the standard advance sources (i.e., the one that review books before distributors get them, such as Kirkus, Library Journal, and Publishers Weekly) won’t do it.

In practice, this means it’s harder to convince a library or bookstore to carry a non-traditionally published book. And since fiction is traditionally more review-dependent than nonfiction — it all depends on the writing, right? — almost anyone in the traditional book selling or buying biz will tell you that self-publishing a novel is just a poor idea. (Which isn’t necessarily true anymore — as two guest bloggers, Mary Hutchings Reed and Janiece Hopper, have been kind enough to explain to members of the Author! Author! community.)

Then, too, since bookstores must purchase self-published and POD books up front, they don’t have the option to return them to the publisher if they don’t sell. As a result, it can be substantially more expensive for a bookstore to carry them than books from a traditional publisher.

As if all that didn’t present an intimidating enough obstacle course for the self-published writer, there’s also quite a bit of lingering prejudice against self-published work — an attitude still strong enough in literary circles that an author’s already having brought out even a comparatively successful self-published book will not necessarily impress an old-school agent or an editor.

Yes, really. Despite some notable recent successes, reviewers, librarians, agents, and editors still remain, at least overtly, relatively indifferent to the achievements of self-published books, to the extent that not all of them even make the decades-old distinction between so-called vanity presses (who print short runs of books, often at inflated prices, solely at the author’s expense, so the author may distribute them), subsidy presses (who ask authors to contribute some portion of the printing expenses; the press often handles distribution and promotion), desktop publishing (where the author handles the whole shebang herself), and print-on-demand (which refers to how the books are actually produced, rather than who is footing the bill to produce them).

Why would any reasonable human being lump all of those disparate categories together, you ask? Well, practical reasons, mostly: as I mentioned above, the average self-published book does not sell awfully well, so the whole species tends to be dismissed by those who sell books for a living as irrelevant to the book market as a whole.

Interestingly, the prevailing opinion on this point hasn’t changed all that much over the last decade or so, despite the fact that many POD and self-published works have proved quite profitable. (Remember what I said above about rigid assumptions sometimes leading those who cling to them to misapprehend reality?)

And then there’s the conceptual barrier
The other reason is philosophical: they just don’t think self-published books are inherently as good as those produced by traditional publishers. If the book in question were genuinely of publishable quality, they reason, why didn’t an agent pick it up? Why didn’t a mainstream publisher bring it out?

Yes, what you just thought is absolutely correct: this logic is indeed circular. However, that doesn’t mean the argument doesn’t have any merit, or that the publishing industry and those who feed it for a living are simply hostile to any book they didn’t handle themselves. It’s substantially more complicated than that.

In essence, the underlying objection here is that for a book to be self-published, only its writer has to consider it of publishable quality.

Breaking into print via single person’s say-so is, as we have seen throughout this series, a far, far cry from how mainstream publishing works. Traditionally published books must jump through a rigorous series of hoops before hitting print, hurdles intended (at least ostensibly) to sift out the manuscripts that are not yet up to professional standard by passing them through an increasingly fine set of mesh screens, as it were.

A trifle startling to think of it that way, isn’t it? But ponder the process from the publishing industry’s point of view for a moment with an eye toward figuring out why they might consider it a selection process akin to panning for gold:

The querying stage: agencies evaluate hundreds of thousands of queries and verbal pitches in order to weed out book projects that don’t fit easily into an established book category (if you don’t know what that is, I implore you to peruse the BOOK CATEGORIES posts on the list at right), concepts that have been done too many times (every bestseller spawns thousands of copycats), premises that are unlikely to sell well in the current literary market (which changes all the time), and works by writers that cannot write clearly (I’m sure that all of my readers are sending off gems, but you’d be amazed at how many query letters border on the incoherent).

Based upon these assessments — and other criteria, of course, but we’re thinking in generalities here — the agent (and her Millicents) select a small fraction of the queried or pitched projects to read in manuscript form. In theory, then, any book project that makes it past this stage is considered to be conceptually acceptable and in accordance with professional querying standards.

The agency submission stage: Millicent and her boss agent remove from the pool of possible manuscripts that exhibit grammatical errors, spelling mistakes, formatting problems, storytelling difficulties, pacing angst, a not-very-compelling voice, and a whole host of composition problems. (Not to mention those that just don’t grab the agent’s interest or he doesn’t think he can sell in the current market.)

By this point, the initially immense applicant pool has been narrowed down to just a few thousand of any year’s queriers — or, depending upon book category, possibly a few hundred. Ostensibly, the manuscripts that make it past this stage are all professionally formatted, grammatically impeccable, are written in a voice and style appropriate to the chosen book category, and are stories well told and/or arguments well made. (Yes, yes, there are other criteria at play, too. Keep picturing those sieves and prospectors panning for gold.)

The editorial submission stage: agents take manuscripts and book proposals to editors (and their assistants, known here at Author! Author! as Maury, Millicent’s cousin; their aunt Mehitabel is a veteran contest judge) who assess the submissions for voice, content, and pacing appropriateness for the audience the imprint or press is already targeting (like agents and editors, imprints within major publishing houses specialize, right?), potential marketing pluses and minuses, cost of publishing (one of the primary reasons too-long manuscripts have a hard time making the cut), and what the publishing house’s powers that be believe readers will want to buy a year or two hence.

The miniscule fraction of the original querying pool that clear the hurdles of this stage enough to impress an editor more than books by already-established authors (whose books always make up the overwhelming majority of releases in any given year) will then move on to the editorial committee. Every book that makes it to this stage should be of publishable quality by professional standards; in theory, the selections from here on are amongst the best the current aspiring writers’ market has to offer right now.

The decision-making stage: editors pitch the books they have selected of an editorial committee and/or higher-ups at the publishing house who will make the ultimate decision about which books to publish, possibly after consultation with the good folks in the production, marketing, and legal departments. By now, the original querying pool has usually been narrowed so much that the group of accepted first-time authors in a given year could fit quite comfortably into a good-sized movie theatre.

I could feel many of your going pale as I mentioned actual numbers. I’m sorry to shock anybody, but if we’re going to understand the odds that render self-publishing attractive to many aspiring writer, it’s vital to bear in mind that it’s rare that the annual percentage of releases by first-time authors exceeds 4% of the books sold in the United States. Take a deep breath and remember what we learned earlier in the series: draconian winnowing-down techniques are not the result of agencies and publishing houses being inherently hostile to promoting new voices, but the flat necessity of narrowing down the avalanche of book projects to the relatively few that publishers, even behemoth ones, can actually publish in a given year.

When you’ve recovered sufficiently from the shock, I would invite you to consider two possibilities that fly in the face of some of the prevailing wisdom floating around out there. First, the hurdles a first book (particularly a first novel) must clear are high and numerous enough that at least considering self-publishing is a fairly rational response to a difficult situation, if one happens to have the resources to pull it off.

Second — and this one is going to challenge some of the prevailing notions floating around the writers’ conference circuit — those who work in traditional publishing honestly do have legitimate reason to regard their acquisition process as literarily rigorous. Contrast the process of self-publishing a book as an agent or editor might conceive it:

Step 1: write book.

Step 2: pay publisher.

Step 3: receive a stack of books with one’s name on the cover.

Of course, there’s far, far more to it than that, but you can see their point, right? Unless a self-published book really wows the market, the streamlined road to publication itself more or less guarantees that the mere fact that it is in print is not going to impress those who work in traditional publishing.

Again, sorry to be the one to report that, aspiring self-publishers. But wouldn’t you rather know the pros and cons up front, rather than finding out about them after you have already invested in bringing out your book yourself?

The good news — and how to go about it
All that being said, many self-published authors report that they’re quite happy that they grabbed the proverbial bull by the horns and released their books themselves. Nowhere in the publishing world can a writer enjoy such complete control over what will and will not appear on the page; as most first-time authors working with traditional publishers can tell you to their cost, marketing departments change book titles all the time, and while authors sometimes have consultation rights over their book’s covers, it’s rare that they enjoy much actual input into the finished image.

By contrast, such decisions lie entirely in the hands of the self-publishing author. While many presses that cater to self-publishers do offer design services (at a price, of course), the final call is the author’s. If a writer was absolutely married to a particular typeface — something that would be utterly beyond his control at a traditional publisher — it’s his for the asking. Heck, if he wanted to have each character’s dialogue appear in a different font, while a press might try to talk him out of it, it would be up to him.

As with any other aspect of publishing, however, it really does behoove a writer to think very seriously about what she wants out of the publishing process, which type of publication is most likely to meet those expectations, and to do her homework very thoroughly before committing to any route to publication. Never having self-published anything myself, I don’t pretend to be an expert, but I have collected advice from a number of happily self-published authors under the SELF-PUBLISHING category on the archive list at right. These posts do not constitute an exhaustive how-to by any means, but they will give you some tips on what to expect, how to get started, and ways to avoid getting burned.

As always, tread with care in pursuit of your dreams. Remember, not all presses are equally reputable, and the range of charges can vary wildly. While there are many presses that work very well with writers for a reasonable per-copy price, there are also many that operate on the assumption that self-published books should be glossy, high-cost personal calling cards. So if you don’t have your heart set on leather binding, you’re going to want to inspect very carefully what you’ll be getting for your money.

Only one more post in this series, you’ll probably be delighted to hear! Keep up the good work!

chickenbPS: don’t forget to tune in on Friday for our end-of-the-week treat!

So how does a book go from manuscript to published volume, anyway? Part XI: routes to publication other than through a major house

a-winding-road

For the last couple of weeks, I’ve been going over what I consider the absolutely most important information for any aspiring writer to know prior to beginning to market her work. As so often happens when I really get my teeth into a topic, I began by thinking, “Oh, I can polish this off in a couple of days. And now, ten awfully long (even by my rather prolix standards) posts later, I keep coming up with more to say.

Several lessons to be learned from this, I suspect. First, the simplest questions –in this case, How do books get published? often have really, really complicated answers, and having the space and audience to give them their due is an invitation not to minimize their complexity. Hey, boiling down multifaceted reality into bite-sized aphorisms is hard. Glancing back through what I’ve written so far, I was reminded of the old joke about the reporter interviewing the famous college professor about how long it typically takes him to write a half-hour lecture.

“Oh, all day,” the professor says, “if it’s a topic I’ve never lectured on before. Sometimes several days.”

The reporter is awfully impressed at that level of dedication. “Wow, that’s a lot of work. How long to write an hour-long lecture on the same topic?”

The professor shrugs. “About three hours.”

The reporter wonders if he has misheard the response. To be safe, he asks, “Well, how long would it take you to prepare a three-hour lecture, then?”

The professor smiles. “Would you like me to start right now?”

I suspect that I was reminded of this joke because I couldn’t help noticing that each post in this series was approximately the length of my usual notes for an hour-long lecture, factoring in time for digression and questions — you can take the professor away from the rostrum, but not the rostrum out of the professor’s mind, apparently — but I also believe that there’s a vital lesson here for those who are used to receiving their information about getting published in the kind of sound bites one hears the pros spouting at conferences.

It’s this: while brief, snappy advice may seem simpler, it’s actually significantly harder to produce, at least if it’s done thoughtfully. Unless, of course, the advice-giver is merely parroting the conventional wisdom on the subject, which tends to be expressed in dismissive one- or two- sentence bursts.

See my earlier post on translating these truisms.

The problem is, trying to follow sound-bite advice is rather like gnawing on cubes of bouillon instead of drinking broth: the two substances may well contain the same ingredients, but it’s certainly easier to digest in the watered-down form. Particularly when, as in this case, the prevailing aphorisms are deceptively simple — which brings me to the second lesson to be derived from this series (other than the masses and masses of information contained within it, of course).

Lesson #2: it’s profoundly important that an aspiring writer learns that the prevailing wisdom is the bouillon version, not the broth itself.

In other words, there’s a whole lot more to know about getting published than the brevity of the usual saws imply. I firmly believe that the combination of those over-concentrated pieces of advice that every writer has heard — the full range from basic writing tips like write what you know and show, don’t tell to the types of things agents and editors like to say at writers’ conferences like good writing will always find a home and it all depends on the writing — with the flat-out wrong popular conception that any genuinely good book will automatically find a publisher instantly very often leads good writers to waste time along the road to publication.

Or, even worse, to assume that if their manuscripts don’t get picked up right away, the problem must be in the quality of the writing.

These conclusions are completely understandable, of course: it’s what the truisms have taught us all to believe. But they are not the whole story, any more than a packet of bouillon is a vat of delicious soup.

Am I being profound, you’re probably wondering, or am I merely hungry? A little of both, I expect. Yet because I have dropped so much potentially quite intimidating information about how books typically get published upon all of you so quickly, I would imagine that the comparatively simple standard aphorisms might be sounding pretty good right about now.

I could bore you all at this juncture with some ennobling platitudes of my own about knowledge being power and valuable for its own sake — see my earlier comment about taking the professor out of the girl — but I’m not going to do that. Anyone with the dedication to have plowed through this, let’s face it, often-depressing series doesn’t need that pep talk. And you’re all bright enough, I’m sure, to have picked up from my SUBTLE HINTS throughout this series that the archive list at right is so extensively categorized precisely so my readers may find answers to specific practical questions as they come up.

Instead, I’m going to posit Lesson #3: the primary reason that it often takes even excellent manuscripts quite a long time to find agents and a home with a major publisher is that this process is hard. Anyone who tells you otherwise is probably either trying to promote a book or classes on how to get published — or is attempting to encourage all of the discouraged good writers out there to keep on going in the face of some pretty steep odds.

Here’s an aphorism that you’re unlikely to hear at a writers’ conference that is nevertheless true: most aspiring writers give up on finding a home for their manuscripts too quickly. Given how deeply affected by mercurial market fads agents’ and editors’ choices necessarily are, that’s truly a shame. Especially right now, when the economy is forcing the major publishing houses to be even more cautious in what they acquire than usual.

In other words: hang in there. To produce some bouillon of my own, the manuscript that gets rejected today may well not be the one that will get rejected a year or two from now.

But some of you may not be willing to wait that long to see your books in print. This, too, would be completely understandable: contrary to what agents often seem to believe, most aspiring writers care more about having their writing available for others to read than about making scads of money on the deal.

Which is why, in case those of you with agents have been wondering, it makes perfect sense to an agent to set aside a manuscript that he professes to love if it doesn’t elicit a fairly lucrative offer in its first circulation, in favor of marketing a client’s next book. In the agent’s mind, the first book hasn’t been discarded; it’s merely waiting to be part of a future multi-book deal. If an agent thinks a writer has a voice that might hit it big someday, continuing to market that first manuscript to smaller or regional presses might seem like a bad career move, even though going with a smaller press might bring the book into print years earlier. (If this paragraph sounds like gibberish to you, you might want to go back and re-read the earlier posts in this series.)

Obviously, this is not necessarily logic that would make sense to a frustrated writer, particularly one who may have spent years landing that agent. Heck, even the expectation that there would be a second book ready to go by the time a handful of editors at big publishing houses have had a chance to take a gander at the first would make a lot of aspiring writers turn pale.

If not actually lose their respective lunches. Especially a writer who might have only intended to write one book in the first place.

Which might not even occur to an agent excited by a new author’s voice, by the way; there’s a reason that “So, what’s your next book?” is such a common question even before the ink is dry on the representation contract. Since even authors whose books are released by major publishers seldom make enough to quit their day jobs — remember, few books are bestsellers — planning to write several marketable books makes very good career sense for a writer who wants to make a living at it.

The fact is, though, that’s not every aspiring writer’s goal. If getting that first — and possibly only — book into print is a writer’s highest priority, investing a great deal of time and energy in landing an agent might not seem like a reasonable trade-off. Others may feel that the large or mid-sized publisher route isn’t for them, or not be too thrilled about the prospect of an agent’s insisting upon changes to the manuscript in order to render it more marketable to the majors.

The good news is that there are other options — and I imagine those of you who have been sufficiently virtuous to keep working through this series’ concentrated account will be overjoyed to hear that a great deal of what I’ve said so far will not apply to the last two sub-topics on our publishing hit parade: publishing through a small house and self-publishing.

No need to conceal your joy; I know, I know.

For the rest of today’s post, I’m going to be talking about the various stripes of small publisher. So for the vast majority of you who have your heart set on a contract with a major publisher, take the rest of the day off.

The small publishing house
Also known as an independent publisher because they are not affiliated with any of the major publishing houses (as imprints are), small presses are often willing to work with authors directly, rather than insisting upon receiving submissions only through agents. Going this route can sometimes pay off big time for an author: in recent years, some of the most exciting new fiction has started its printed life at a small press and gotten picked up later by a major publisher.

And because some of you will be able to think of nothing else until I answer the question you just mentally screamed two sentences ago, one approaches them precisely as one does an agent: after having done some research on who publishes what, find out how they prefer to be approached, and send a query. (Both the Herman Guide and Writer’s Market have good listings of reputable small publishers.)

In other words: as with an agency, it’s never a good idea to send unsolicited manuscripts. Ask first.

I cannot stress sufficiently how important doing your homework is — many an aspiring writer has wasted time and resources approaching a major house’s imprint in the mistaken impression that it’s an independent press, ending up summarily rejected. Check the copyright page of a published book to see if the press that produced it is an indie or an imprint of a larger house.

Also, it’s important to select a small press that has a track record of publishing books like yours before you approach. Rather than publishing across a wide variety of book categories, the smaller publishing house tends to specialize. This often turns out to be a plus for authors, as targeting a narrow market often means that a small press can afford to take more chances in what it acquires.

Why can they afford to take more chances, you ask with bated breath? Generally speaking, because their print runs are smaller and they spend less on promotion.

Translation: the advance is often small or non-existent. (For an explanation of how the size of the initial print run affects the size of the author’s advance, please see the ADVANCES category on the archive list at right.) Also, the author usually ends up arranging the book tour himself. (While I’m referring you elsewhere, tor some useful tips on posts about how one might go about doing that, check out the posts by guest blogger Michael Schein beginning here.)

In fact, over the last couple of years, it’s gotten downright common for small publishers, especially those who market primarily online, to employ the print-on-demand (POD) method, rather than producing a large initial print run, as the major houses do, and placing it in bookstores. (For an explanation of how print-on-demand works, please see the aptly-named PRINT ON DEMAND category on the archive list at right. Hey, I told you that it was broken down into very specific topics!)

Check about this in advance, because POD carries some definite marketing drawbacks: POD books have an infinitely more difficult time getting reviewed (check out the GETTING A BOOK REVIEWED category for more details), and most US libraries have strict policies against buying POD books. So do some bookstore chains that shall remain nameless. (They know who they are!) Even some online retailers won’t carry POD books.

Why, you exclaim in horror? Well, for a lot of reasons, but mostly for because POD still carries a certain stigma; many, many bookbuyers who should know better by now still regard POD as the inevitable marker of a self-published book. More on why that might be problematic follows next time — for now, what you need to know is that a small publisher that does not go the POD route is going to have an easier time placing your book on shelves and into the hands of your future readers.

On the bright side, an author often has much more input into the publication process at a small press than a large one. Because it is a less departmentalized operation than a major publishing house, editors at indie presses often have the time to work more intensively with their authors. For a first-time author who gets picked up by a really good editor, this can be a very positive experience.

It can also, perversely, render an author more attractive to agents and editors at the majors when he’s trying to market his next book. (Since indie presses seldom have much money to toss around, multi-book contracts are rare; see that earlier comment about miniscule advances.) A recommendation from an editor will give you a definite advantage in the querying stage: a query beginning, Editor Y of Small Publisher X recommended that I contact you about representing my book… is probably going to get a pretty close reading from any agent’s Millicent.

Why? Well, having a successful track record of pleasing an editor at an indie press is a selling point; as those of you who recall my GETTING GOOD AT ACCEPTING FEEDBACK series may recall, not all authors are equally receptive to editorial commentary. Also, from an agent’s point of view, the fact that there is already an editor at a press out there who is predisposed to read and admire your work automatically means her job will be easier — if the majors pass on book #2, the editor who worked on book #1 probably will not.

Which is to say: if your first book with a small press does well, they will probably want you to stick around — and might become a trifle defensive if you start looking for an agent for book #2, especially if it is a press that ONLY works with unagented authors, or who prefers to do so. Such presses are rare, but they do exist; it is undoubtedly cheaper to work with unagented writers (again, see that earlier comment about advances). If this is their policy, however, they have set up a situation where their authors HAVE to leave them in order to pursue their careers. Consequently, they expect it.

However, people who work for small presses also understand that it’s far from uncommon for a writer to start out at a small press and move up to a big one with the help of an agent. Actually, the more successful they are at promoting your first book, the more they could logically expect you to move onward and upward. Authors move from press to press all the time, without any hard feelings, and when well-meaning industry professionals genuinely respect an author, the last thing they want to do is to harm their future books’ chances of commercial success. In fact, if your subsequent books do well, the small press will benefit, because new readers will come looking for copies of your first book.

Everybody wins, in short.

That being said, a right of first refusal clause over your next book is a fairly standard contractual provision. In essence, it means that when you sold the first book, you agreed to let them look at it before any other publisher does. They already know that they like your writing (which means that it is not at all presumptuous for you to assume that they might want your next, incidentally), and they would rather not have to compete in order to retain you.

Translation: you might not see an advance for your next book, either. But if getting your work out there is your primary priority, is that really going to annoy you all that much?

The regional publishing house
This is industry-speak for small publishers located outside the publishing capitals of the world — unless you happen to be talking to someone who works at a major NYC agency or publishing house, in which case pretty much any West Coast publisher would fall into the regional category. Sometimes, these presses are affiliated with universities, but many are not.

I bring up conversational use of the term advisedly: if you’ve attended any reasonably large writers’ conference within the last two decades, you’ve probably heard at least one agent or editor talking about regional publishing houses as an alternative to the major publishers. Specifically, you may have heard them answer an attendee’s question with something along the lines of, “Well, I wouldn’t be interested in a romantic thriller about wild salmon conservation, but you might try a Pacific Northwest regional press.”

If you’re like most conference attendees, this probably felt like a brush-off — which, in fairness, it almost certainly was. Most NYC-based agents who deal with major publisher houses prefer to concentrate on books (particularly novels) that have what they call national interest, rather than mere regional appeal.

Basically, national interest means that a book might reasonably be expected to attract readers from all across the country; books with regional appeal, by contrast, might have a fairly substantial market, but it would be concentrated in one part of the country. Or, to put it another way, books of national interest will strike agents and editors in New York City (or, to a lesser extent, Los Angeles, San Francisco, Toronto, and/or Chicago) as universally appealing.

Interestingly, books set in any of the boroughs of New York are almost never deemed of merely regional interest, even though novels set in Brooklyn do not, as a group, enjoy a demonstrably higher demand than those set in, say, Minneapolis. As far as I know, readers in Phoenix have not been storming bookstores, clamoring for greater insight into daily life in Queens, Chelsea, or Ozone Park. Yet it’s undeniable that many a Manhattan-based agent or editor would find such insights more accessible than those of the fine citizenry of eastern Nevada or the wilds of British Columbia. (Remember, it’s not all that uncommon for an NYC based agent or editor (as well as their respective Millicents) never to lived anywhere but the upper eastern seaboard of the United States.)

Here’s another bit of bouillon for you: regional marketability, like beauty, most definitely resides in the eye of the beholder.

Which is precisely why a writer of a book with strong regional appeal should consider approaching a local small publisher — which, in most cases, means the local publisher — or at any rate one based in your time zone. A book on homelessness in San Francisco may well strike a Bay Area editor as being of broad interest in a way that it simply wouldn’t to an agent in Manhattan.

That recognition doesn’t necessarily mean that a regional press will be able to get such a book national exposure (although it’s been known to happen.) Like other small publishers, presses that concentrate on a particular part of the country usually don’t have much money for book promotion; what they have tends to be concentrated within a small geographical area. For some books, this works beautifully, but it’s unlikely to land an author on the New York Times’ bestseller list.

Fair warning: contrary to the agent’s comment I reported above, few regional presses actually publish fiction these days, at least in novel form. (Some presses who specialize in regional nonfiction do publish short story collections; others will publish regional children’s books.) Again, you’re going to want to do your homework before you query or submit.

At least more homework than the agent who dismissed the Pacific Northwest novelist above. Given that regional presses have mostly been concentrating on nonfiction for a couple of decades now, I’m not sure why pros at conferences so frequently glibly refer aspiring novelists in their direction.

Speaking of shifts in publishing, there’s something else you might want to know about approaching a small publisher.

Remember how I had said that things change? Well…
As pretty much any writer whose agent has been circulating a book for her recently could tell you (but might not, for fear of jinxing the submission process), selling a book to a major publisher has gotten a heck of a lot harder in recent months. So much so that agents who might not otherwise have considered taking their clients’ work to an indie publisher a year or two ago have been thinking about it very seriously indeed.

More importantly for those of you who might be considering approaching a small publisher on your own behalf, some of them are actually doing it.

What does that mean for the unagented writer? Well, more competition, among other things, and often more polished competition. Also, as you may recall from earlier in this series, reputable agents only make money when they sell their clients’ books, so it’s very much in their interest to try to haggle up the advances on books sold to small publishers.

In a company where there isn’t, as I mentioned above, much money to throw toward authors, guess what that tends to mean for the advances available for unagented books? Uh-huh. But again, if your primary goal is to see your work in print, is that necessarily a deal-breaker?

Speaking of money, do make sure before you submit to a small publisher that it isn’t a subsidy press, one that requires authors to put up some percentage of the costs of publication. Unfortunately, not all subsidy publishers are up front about this; the latter’s websites can look awfully similar to the former’s. Before you cough up even one red cent — or, ideally, before you approach them at all — check with Preditors and Editors to see whether the publisher charges fees.

And if chipping in to get your book published sounds like a reasonable idea to you, just you wait until next time, when I’ll be talking about self-publishing.

In any case, you’re going to want to proceed with care — and do your homework. Naturally, this swift overview isn’t the last word on small publishers: as I said, an aspiring writer thinking about going that route should do extensive research on the subject. One of the best places to start: hie yourself to a well-stocked bookstore, start pulling books in your category off the shelves, and see who published them. Then find out whether any of those presses are open to queries from unagented authors.

Keep up the good work!

bunny-eggPS: yes, I know that this series has been long and dense, but I have a fabulous reward in store for you at the end of it: a guest post from an author I’ve been eager to get here to talk to you for a very long time. Hint: he’s funny, and appropriately for the season, there will be small, fluffy animals involved.

Let’s talk about this: what do you wish you had known about how books get published before you started trying to market your work?

ducks-in-the-yard

For the last week and a half, I’ve been discussing in general terms how books make it from manuscript to publication, but the fact is, every author’s experience is slightly different. As is every submitter’s, pitcher’s, and querier’s, to a certain extent. So now that I’ve brought the trajectory of the manuscript up to the point of an agent’s offering to represent it, this seems like a good time to ask those of you who have personal experience in these areas: how was (or is, if you’re still in the throes of any of these activities) different from the norm?

Specifically, what do you wish you had known before the first time you submitted — or even queried?

If those of you farther along the path to publication have any acquired wisdom to share, this would be the place to do it: as a comment in the midst of the series I hope that aspiring writers brand-new to the biz will read first. Go ahead, make the path a little easier for those who will trod it after you; generosity is fabulous for one’s karma.

To get the ball rolling, I shall begin: I wish I had known from the very beginning that having more than one agent reading a manuscript at a time is actually a very good thing for a writer. At least, if all of the agents concerned are aware that they’re in competition over the book.

Many years ago, I had just sent out a packet of requested materials when another agent asked to see my proposal as well. Naturally, when I sent off the second package, I mentioned in my cover letter that another agent was already considering the project. Unfortunately, the old conference-circuit advice about never calling an agent who hasn’t called you first was deeply engrained in my psyche; I was too afraid to bug her to let her know that someone else was looking at my book proposal.

Big mistake — if more than one agent asked to see my manuscript (or, in this particular case, my book proposal), I should have informed all of them, pronto, so they could adjust their reading schedules accordingly. Having stumbled into this rather common error, I set myself up for another, more sophisticated one.

A month later, Agent #2 called me to offer to take on the book. Since Agent #1 had at that point held onto the proposal for over six weeks without so much as a word, I assumed — wrongly, as it turned out — that she just wasn’t interested. So I accepted the only offer on the table, and sent Agent #1 a polite little missive thanking her for her time.

Two days later, the phone rang: an extremely irate Agent #1. Since she hadn’t realized that there was any competition over the project, she informed me loudly, she hadn’t known that she needed to read my submission quickly. But now that another agent wanted it, she had dug my materials out of the pile on her desk, zipped through them — and she wanted to represent it.

I was flattered, of course, but since I had already told her that I’d accepted another offer, I found her suggestion a trifle puzzling. Yet when I reminded her gently that I’d said yes to someone else, all she wanted to know was whether I had actually signed the contract. When I admitted that it was still in the mail, she immediately launched into a detailed explanation of what she wanted me to change in the proposal so she would be able to market it more easily.

Had I been too gentle in my refusal? What part of no didn’t she get? “I don’t think you quite understood me before,” I said as soon as she paused to draw breath; the woman must have been a tuba player in high school. “I’ve already committed to another agent.”

I’ll spare you the 15-minute argument that ensued; suffice it to say that she raked me over the coals for not having contacted her the nanosecond I received a request for materials. She also — and I found this both fascinating and confusing — used every argument she would invent to induce me to break my word to Agent #2 and sign with her instead.

As it turned out, I should have listened to her, because Agent #2, being relatively new to the book category, actually had very few connections for placing the book, something I might have learned had I asked him a few more questions before saying yes. So my initial mistake in not keeping both agents concerned equally well-informed allowed an agent who probably knew that acting quickly was his best chance of competing in a multiple submission situation to shut out a better-qualified agent by the simple expedient of asking first.

So what should I have done instead? Contacted Agent #1 as soon as I received the second request, of course — and called her before I gave Agent #2 an answer.

Admittedly, that second part would have required some guts and finesse to pull off — under the circumstances, I doubt that #2 would have been particularly thrilled about my asking for some time to make up my mind — but in the long run, it would have been far better for me and my book (which ultimately never sold) had I taken the time to make sure that I knew what my options were before I took what I deemed to be an irrevocable step. (For a more tips on handling simultaneous submissions far, far better than I did that first time around, please see the WHAT IF MORE THAN ONE AGENTS ASKS TO SEE MY MANUSCRIPT? category on the archive list at right.)

Fortunately, the next time I was lucky enough to be in this position, right after having won a major award for my memoir, I had the experience to know how to handle it. (I was also fortunate enough to know several previous winners of that particular contest who were kind enough to give me excellent advice on what to do if I won; it’s amazing how nice most authors are one-on-one.)

Okay, now I’ve ‘fessed up. Your turn: what do you wish you’d known sooner and why?

Oh, and keep up the good work!

So how does a book go from manuscript to published volume, anyway? Part VI: if you don’t like the literary weather, wait a minute

ernest-hemingway-trout-fishing

Okay, so this image is a trifle on the large side — but it’s such a goofy picture of the often-dour Ernest Hemingway that I couldn’t resist. Perhaps he had just returned from time-traveling, and so was grinning because it was so much easier for a writer to get his work published in his day than ours.

Throughout this action-packed series, we’ve been taking a gander at the big picture, the general trajectory by which writers bring their manuscripts to publication in the United States — so far, via large or mid-sized publishing houses. Those last two points represent important caveats, as does the mention of generality: what I have been doing here is giving an overview of how a specific kind of publishing and the agencies that feed it work in a specific country at this specific time; like any generalization, it’s not seeking to provide a precise prediction of the publication path of every single book that comes to print.

I mention this not so much for the benefit of those of you who have been following this series on a daily basis, but rather for those who will stumble upon it in the months and years to come via web searches or in perusing my archives (conveniently grouped by category at the lower right-hand side of this page, should you be interested). Out of series context, some future readers may conclude, mistakenly, that I intend this largely theoretical discussion to be the last word on the subject or a step-by-step instruction manual.

Not at all: these are just the basic outlines, the bare-bones narrative an aspiring needs to understand in order to strategize a writing career.

Because this discussion is so general, I would strongly encourage any writer faced with the prospect of actually doing anything I’ve been talking about here to check out the appropriate in-depth posts on each step (which are, lest I forgot to mention it, arranged by category at the ride side of the page), rather than assume (wrongly) that these non-specific posts are all the knowledge a writer should have on these subjects. Usually, as regular readers of this blog no doubt already know to their cost, I go into almost compulsive levels of detail, so trust me, there’s plenty more where this came from.

That rattling noise those of you new to the blog are hearing is the sound of my longer-term readers chuckling under their collective breath. They have already guessed that a prologue like this could only be leading up to a simply whopping set of generalizations.

Well concluded, oh chucklers. On with the sweeping statements.

Tell me again why the submission process seems to take so long?
Last time, I broached the burning question at the front of the mind of every writer who has ever submitted a manuscript to an agency: how soon will the agent make a decision about whether to represent my book?

The answer, pretty much invariably: not as quickly as the writer would like. Try not to take slow turn-around times personally — or as any reflection whatsoever upon the quality or marketability of your writing. It’s just the way the system works.

As we discussed in the previous post, agents don’t draw out the submission process just to torture writers — the delays in turn-around are often due to logistical considerations, such as the number of screening levels though which a manuscript must pass prior to the agent, how backlogged the agent’s reading schedule is (remember, she doesn’t just need to peruse new clients’ books; her existing client list keeps producing manuscripts, too), and the sheer volume of submissions an agency receives.

Oh, and people who work in agencies have lives; no one, however dedicated to literature, reads 24 hours per day, 7 days per week, 365 days per year plus one in leap year. As much as impatient writers might like them to do so.

Which is to say: despite the fact that aspiring writers tend to be very, very gifted at manufacturing creative reasons that they haven’t yet received a response after submitting requested materials, the usual reason is quite prosaic: the people at the agency who need to read the manuscript just haven’t had time to get to it yet.

Or at least, as is often the case, haven’t read beyond the first few pages. But believe it or not, when an agent skims the opening of a manuscript and sets is aside to read more closely later, that’s actually good news, from the writer’s perspective. Even if the submission subsequently gathers dust and coffee stains on the corner of his desk, its author has reason to rejoice.

Why? Well, contrary to popular belief, agents and editors will seldom read an entire manuscript before deciding to reject it. Once they come to a page (or paragraph, or even sentence) that raises a red flag, they generally stop reading altogether. One frequent flag-raiser: wildly unprofessional presentation; in case you’re not aware of it, there is a standard format for book manuscripts (explained in great detail in the posts under the HOW TO FORMAT A MANUSCRIPT and STANDARD FORMAT ILLUSTRATED categories at right).

I can sense some resistance to the concept of quick rejection floating out there in the ether. “But Anne,” the dewy-eyed idealists exclaim, “that can’t possibly be right; no one seriously interested in writing would dismiss a book without reading it. If an agent asks to see my manuscript, of course he’s going to take the time to read it!”

Oh, my dears. The explanation is going to be even harder for you to accept than what has already raised your hackles, I’m afraid.

Not only are rejected manuscripts rarely read in their entirety; as long-time readers of this blog are already painfully aware, the vast majority of submitted manuscripts get rejected on page 1. This can occur for a variety of reasons, ranging from clichéd dialogue to grammatical errors to lack of excitement in the opening scene; here at Author! Author!, we tend to spend quite a bit of our energy on how to identify and excise these manuscript red flags. (For an intensive analysis of dozens of the most common rejection reasons and tips on avoiding them in your submissions, please see the HOW NOT TO WRITE A FIRST PAGE category on the list at right.)

But back to that good news I mentioned above: if an agent reads the first few pages of a submission and sets it aside to peruse later, that means he hasn’t rejected it; unlike the overwhelming majority of submissions, its opening passed muster. Hooray!

I’m sensing more disturbance in the ether. “Okay,” the idealists concede reluctantly, “I can see how rejection might be a speedier process than acceptance. But if the agent (and his Millicent who screens things for him) makes up his mind that quickly about most rejections, does his setting my manuscript aside to read later mean that he’s already basically decided to accept it?”

Oh, would that it were that simple. Once a manuscript has cleared the instant rejection hurdle, many other criteria come into play.

What makes an agent decide to take on one manuscript, rather than another?
One reason, and one reason only: she believes that she can sell the first book in the current literary marketplace.

In other words, in her professional opinion, not only is the book is well-written and might interest people who buy and read books, but she also has the connections to editors at major or mid-sized publishing houses who will be interested in bringing this particular manuscript to publication. Furthermore, she believes that the book concept and presentation are polished enough that she can begin sending it out to editors without having first to invest tremendous amounts of her time in re-editing the work. Also, based upon how the writer has presented the manuscript and handled the querying/pitching and submission process, she believes that the writer is sufficiently professional and well enough versed in how publishing works that she will not need to hold his hand throughout every step of the process.

This extremely complicated set of conclusions is, you must admit, hardly likely to be something an agent is likely to reach on a purely spontaneous basis three lines into the manuscript — or, to put it another way, it requires far, far more reasons to accept a manuscript than to reject it. In order to come up with that array of pluses, the agent will need to spend some time getting to know the book.

However, that doesn’t necessarily mean that she will be reading it with a charitable eye. Remember, reputable agents only make money if they can sell their clients’ books: she can only afford to take on what she’s confident she can sell. So since even an extremely successful agent can take on only a few new clients per year, in practice that intensive manuscript study entails reading, like Millicent the screener, with an eye peeled for reasons not to take it on.

As an agent of my acquaintance likes to say, he scours the first 185 pages of a submission from a would-be client eager to find reasons to reject it. After he’s invested the time to read up through page 185, he starts looking for reasons to accept it.

And those reasons will not necessarily be purely literary, or even aesthetic; agenting is, after all, not a non-profit enterprise devoted to the cause of art for art’s sake, but a business.

The choice to sign a client, then, is very seldom purely the result of the agent’s just falling in love with the book at first sight — although rejection often does come that quickly. She may well fall in love with it eventually, but it’s a more mature, reasoned sort of love, the result of a considered decision, not a gut impulse.

I’m bringing this up because often, the underlying assumption behind the “But what’s taking so long?” cri de coeur is not just the mistaken assumption that an agent who requested materials will drop everything in order to read them the moment they arrive, but also the belief that if a book is compelling, the reader won’t be able to put it down until she finishes reading it.

Trust me, people who read manuscripts for a living manage it. If they didn’t, they’d never be able to leave work at the end of the day or go to sleep at night.

Another frequent submitter’s assumption is that good writing is so arresting that any professional reader worth her salt should be able to identify an exciting new voice instantly, practically from the top of page 1. While it is often the case that good writing will make professional readers think, “Wow, I’m looking forward to reading on!” that does not mean that the initial tingle of hope should be confused with the ultimate decision to represent the book.

The former merely means that the latter outcome is possible, not that it is guaranteed.

Thus, the secret writerly fantasy about a literary agent’s taking one look at a query letter or hearing a pitch and crying, “STOP! I don’t need to know anything else! I must sign this writer immediately!” just doesn’t happen in real life. (Well, okay, so it does happen to the occasional celebrity, but I’m guessing that if any of you were already famous and/or internationally disreputable, my blog wouldn’t be the first place you would look to find out how to seek representation, so I’ll move on.) A reputable agent is going to want to read the manuscript in its entirety before making up her mind — or, for nonfiction, the entire book proposal.

Yes, no matter how stellar the book’s premise may be or how good the writer’s credentials may be for writing it. Many a marvelous idea has been scuttled by poor presentation. As they like to say in the industry, it all depends on the writing.

Yet that truism is a trifle misleading, because writing quality alone is not necessarily enough going to be enough to charm an agent into agreeing to represent a book. Yes, the agent generally has to like the writing, find the premise appealing, regard the characters as well-rounded and believable, and so forth, but since she will have to make a substantive argument to an editor about how this manuscript is different and better than both similar books already on the market and the other manuscripts the editor is likely to see anytime soon, she does need to pay close attention to the book’s selling points over and above the beauty of the writing.

Including, incidentally, whether the manuscript is the kind of book that’s selling right now. Not what is currently featured in bookstores at the moment, but what editors are buying now — as we discussed earlier in this series, there’s generally at least a year between when a publisher acquires a book and when it’s released, so what consumers may buy today is actually a reflection of what editors were buying 12 or 15 months ago, possibly more.

This fact is crucial for aspiring writers to understand, as it has a huge effect on the marketability of their manuscripts, from an agent’s perspective.

Since the book market is notoriously susceptible to trends — ask anyone who happened to be trying to sell a vampire romance immediately after the TWILIGHT series hit the bestseller lists, or anyone attempting to market a memoir just after the A MILLION LITTLE PIECES scandal broke — agents’ self-protective attention to what is selling now, as opposed to 5, 15, or 100 years ago, often means that a manuscript that would have experienced little difficulty finding representation in another year might seem like too big a risk to for an agent to take on now, and vice versa.

Yes, you are understanding me correctly: from an agent’s point of view, a good book is not necessarily a marketable book — and a book that is marketable today is not necessarily what will be considered especially marketable six months or two years from now.

Which is why, in case those of you who have attended writers’ conferences recently have been wondering, some agents are prone to telling rooms full of gaping aspiring writers, “Oh, no one is buying that kind of book anymore.” They don’t mean that the specified type is never going to sell again — they mean that there isn’t a particularly strong demand for it amongst editors at the major houses right now.

But as an honest agent will be the first to tell you, no one can possibly say for sure what will be selling well next year. Especially given current market conditions.

So when aspiring writers complain about how books like theirs are not finding agents these days, it’s unlikely to strike anyone affiliated with the publishing industry as a searing indictment of their collective aesthetic judgment, but rather as a simple statement of fact about the current literary market. That some types of writing will fall out of fashion from time to time is inevitable; that ones that were not hot in the past will become so is equally inevitable.

If it sounds like I’m spouting that old truism about the weather, if you don’t like it, wait a minute, then congratulations: you’re catching on to how publishing works. See why it’s so vital to a writer’s continued happiness not to take the vagaries of the literary market personally?

Next time, I shall talk about what happens after an agent decides to represent a writer; I had intended to tackle that this time — in fact, it was the original title of today’s post — but as is my wont, I became absorbed in a preliminary topic. Don’t say I didn’t warn you.

Keep up the good work!

So how does a book go from manuscript to published volume, anyway? Part II: show me the money!

pile-of-money

My last post was so excessively long that I wore myself out, apparently: thus the skipped day between posts. I honestly hadn’t planned it that way. Let’s see if I learned my lesson sufficiently to keep today’s within a more reasonable range.

Stop your chortling, long-time readers. Perhaps it’s unlikely that I’ll be terse, given my track record, but I’ll give it the proverbial old college try.

For those of you who happened to miss Tuesday’s epic, I’m devoting a few days this week to explaining briefly how a manuscript moves from the writer’s fingertips to publication. There are several ways that this can happen, of course, and but for now, I’m concentrating upon what most people mean by a book’s getting published: being brought to press and promoted by a large publisher. In the US, that publisher’s headquarters will probably be located in New York.

Everyone clear on the parameters — and that what I am about to say might not be applicable to a big publishing house in Paris, Johannesburg, or Vladivostok? Good. Let’s recap a bit from last time — and while we’re at it, let’s get conversant with some of the terms of the trade.

How a manuscript typically comes to publication at a major U.S. publishing house these days (as opposed to way back when)
As we discussed yesterday, fiction is typically sold as a completed manuscript; nonfiction is usually sold as a book proposal, a packet of marketing materials that includes a sample chapter and a competitive market analysis, showing how the proposed book will offer the target readership something different and better than similar books already on the market. While the proposal will also include a summary of each of the chapters in the book-to-be-written (in a section known as the annotated table of contents; for tips on how to construct this and the other constituent parts of a book proposal, please see the HOW TO WRITE A BOOK PROPOSAL category on the archive list at right), the editor will often ask the writer to add or subtract chapters or change the book’s running order.

Which underscores a point I made last time: a nonfiction book proposal is essentially a job application wherein the writer is trying to convince the publisher to pay him to write the book being proposed; a novel is a product that the author is trying to sell.

I can already feel some of your eyes glazing over from jargon fatigue, can’t I? Hang in there; I assure you that there are plot twists to come.

A hundred years ago, writers who wished to get their books published went about it in a fairly straightforward manner, by approaching editors at major publishing houses directly. If the editor the author approached liked the book, he would take it to what was (and still is) known as an editorial committee, a group of editors and higher-ups who collectively decided what books the house would bring out in the months and years to come. If the editorial committee decided to go ahead with the project, the publisher would typically pay the author an advance against projected royalties, edit the manuscript, and have it typeset (by hand, no less).

Today, a writer who intends to approach a large U.S. publisher must do so through an agent. The agent’s job is to ferret out which editors might be interested in her clients’ books and pitch to them. Unless an editor happens to be exceptionally well-established at his or her house, however, s/he is not the only one who needs to approve a book’s acquisition: typically, the book will still go before an editorial committee.

At that point, back in the day as well as now, it’s the editor’s turn to be the advocate for the book s/he wants to publish — and that’s not always an easy task, because other editors will be fighting for their pet projects at the meeting as well. Since a publishing house can only afford to bring out a very small number of books in any given marketing season, the battle for whose project will see print can become quite intense, and not only amongst the editors around the table. At a large publishing house, the marketing and legal departments might weigh in as well.

If a manuscript makes it through the hurly-burly of the editorial committee, the editor will offer the writer a publication contract. (Actually, s/he will offer it to the writer’s agent, but it amounts to the same thing.) Contractual terms vary widely, but at base, they will stipulate that in return for pocketing the lion’s share of the profits, the publisher would bear all of the production and promotional costs, as well as responsibility for getting the book onto bookstore shelves.

In return, the author will agree to provide the manuscript for by a particular date (usually quite soon for a novel — which, as you will recall, is already written before the agent takes it to the editor) or as much as a year and a half later for a book proposal. If the editor wants changes, s/he will issue an editorial memo requesting them.

Some of you just had a strong visceral reaction to the idea of being asked to alter your manuscript, didn’t you? If your heart rate went up by more than a third at the very suggestion, you might want to sit down, put your feet up, and sip a soothing beverage whilst perusing the next section. (Camomile tea might be a good choice.)

Why? Because when an author signs a book contract, she’s agreeing to more than allowing the publisher to print the book.

Control over the text itself
While the author may negotiate over contested points, the editor will have final say over what will go into the finished book. The contract will say so. And no, in response to what you’re probably thinking: you’re almost certainly not going to be able to win an argument over whether something your editor wants changed will harm the artistic merit of the book. (Sorry about that, but it’s better that you’re aware of this fact going in.)

How do I know? Experience, mostly. After all, pretty much every first-time author faced with editorial demands has attempted to declare something along the lines of, “Hey, buddy, I’m the author of this work, and what you see on the page represents my artistic vision. Therefore, I refuse to revise in accordance with your (boneheaded) suggestion. Oh, well, that’s that.” Or at least thought it very loudly indeed.

That’s an argument that might conceivably work for a well-established, hugely marketable author, but as virtually all of those aforementioned first-time authors could tell you, no one, but no one, at a publishing house is going to find the “My art — my way!” argument particularly compelling.

Or even original.

Why? Well, remember my earlier quip about how publishing houses can only bring out a few titles in any book category per year, far, far more than their editors would like to bring to press?

Uh-huh. It’s never wise to issue a take-it-or-leave-it ultimatum to people so well equipped with alternatives that they can easily afford to leave it. Especially if the issue in question is something as small as cutting your favorite paragraph.

I’m telling you all this not to depress you — although it’s not all that difficult to imagine its having that effect, admittedly — but so that you will not waste your energy and reputation on battling over every single requested change with your editor. If you bring a book to successful publication, I can virtually guarantee that you will have to compromise on something; editorial control is built into the publishing process. Learning to pick your battles, figuring out when give in gracefully and when to go to the mat, will serve both your interests and your book’s best in the long run.

May I hear an amen? No? How about a few begrudging grunts of acknowledgment? Well, suit yourself, but if you found that last argument trying, you might want to find something to bite down upon before you read on.

Why, you ask with trembling voice? Well, final say over the actual text and the ability to determine the timing of publication are not generally the only authorial rights one signs over via a publishing contract.

A few little matters that most first-time authors are stunned to learn that they cannot dictate for their own books: the typeface, the type of binding, the use of italics or special fonts, the number of illustrations, if any, when it will come out, and what the cover will look like. Also almost always beyond a first-time author’s ability to do anything about: the book’s title (that’s generally the marketing department’s call, believe it or not) and whether there is an acknowledgments page (the reason that they have become rarer in recent years is not that authors as a group have magically become less grateful, but that, like the dedication and epigraphs — those nifty quotes from other authors that often appear in published works — they take up extra page space, and thus render publishing a book more expensive).

Hey, don’t blame me — I’m just the messenger here. As a memoirist whose title was summarily changed by her publisher from something she expected to be changed (Is That You, Pumpkin?) to one that was bizarrely ungrammatical (A Family Darkly), believe me, my sympathies are mostly on the writers’ side here. (And no, no employee of my former publishing house was ever able to explain to me with any degree of precision what they thought their preferred title meant.)

My point is, while landing a publication contract for a first book is certainly a coup, you’ll have a much, much happier life as a professional writer if you don’t expect it all to be one big literary luncheon where the glitterati congratulate you warmly on the beauty of your prose and the insight of your book’s worldview. It’s going to be hard work — for a crash course in just how hard many first-time authors find it, please see the GETTING GOOD AT INCORPORATING FEEDBACK category on the list at right — and if you’re going to be successful at it, you’re going to need to come to terms with what you can and cannot control.

Speaking of which…

The hows and whens of book publishing
Another matter that the publication contract will specify is the format in which the publisher will release the book — and no, it won’t be up to you whether your book will be released in hardcover or not. Historically, the author’s percentage has been higher for a hardcover book than for a paperback; until fairly recently, newspapers and magazines habitually reviewed only hardcovers for most novel categories, since that was the standard for high-quality fiction releases.

In the last 15-20 years, however, fiction (and quite a bit of nonfiction, too) has increasingly been released in trade paper, those high-quality softcovers that so conveniently may be rolled and stuffed into a pocket or backpack, so the earlier review restriction has softened. That’s definitely good news for first-time novelists, as well as those of us who like to lug around several different books when we travel.

Once an editor has acquired a manuscript, it is assigned a place in the publisher’s print queue. In other words, they will tell the author when the book will actually be printed. Since much must happen between the time the editor receives a finished manuscript and when it goes to press, the contracted date by which the author must provide the book is typically months prior to the print date. This often comes as a surprise to a first-time author.

If you wish to see your books published, though, you will have to come to terms with the fact that an author’s life is a hurry up/wait/hurry up/wait existence. The main manifestation of this: how long it takes for a major publisher to bring out a book. Although they sometimes will do a rush job to meet the demands of a current fad, the typical minimum time between an author’s signing a book contract and the volume’s appearance in bookstores is at least a year.

And that’s for fiction — which, as you will no doubt recall, is already written before the publisher has any contact with the book at all. For nonfiction, the time lapse is often substantially longer, in order to permit the author to write the book in question.

The moral: although one does indeed see books on current news stories hitting the shelves within a matter of weeks (the OJ Simpson trial, anyone?), that is most emphatically not the norm. A savvy writer takes this into account when constructing a narrative, avoiding references that might seem absolutely up-to-the-minute when he first types them, but will be as stale as last year’s fashions a year or two hence, when the book is finally available for readers to buy.

I could go on and on about timing and control issues, but I’m seeing some raised hands out there. “Um, Anne?” the folks attached to those hands ask timidly. “I don’t mean to seem shallow about my writing, but I notice that you haven’t said much about how and when an author actually gets paid for her work. Since I will have invested years of unpaid effort in writing a novel or perhaps months in constructing a marketable book proposal, is it unreasonable for me to wonder when I might start to see some tangible return on that investment?”

Of course it isn’t. Let’s take a closer look at how and when a writer might conceivably start cashing in for those manuscripts and/or book proposals she’s written on spec.

How authors get paid for their books
An author who publishes through a large publisher is paid a pre-agreed proportion of the book’s sale price, known as a royalty. An advance against royalties (known colloquially just as an advance) is an up-front payment of a proportion of what the publisher expects the author’s percentage of the jacket price for the initial print run (i.e., the total number of books in the first edition).

Thus, the more spectacularly the publisher expects the book to sell, the larger the advance. And because the advance is by definition an estimate of a number that no human being could predict with absolute accuracy, if the publisher’s estimate was too high, and thus the advance too large for the royalties to exceed, the author is seldom expected to pay back the advance if the book doesn’t sell well. However, once the book is released, the author does not receive further royalty payments until after her agreed-upon share of the books sold exceeds the amount of the advance.

Since approximately 2/3rds of you just gasped audibly, let me repeat that last bit: the advance is not in addition to royalties, but a prepaid portion of them. An advance is not a signing bonus, as most people think, but a down payment toward what a publisher believes it will eventually owe the author.

While your jaw is already dropped, let me hasten to add that royalties over and above the advance amount are usually not paid on an as-the-books-sell basis, which could entail the publisher’s cutting a check every other day, but at regularly-scheduled intervals. Once every six months is fairly standard.

Don’t feel bad if you were previously unaware of how writers get paid; half the published authors I know were completely in the dark about that last point until their first books had been out for five months or so.

The moral: read your publication contract carefully. If you don’t understand what it says, ask your agent to explain it to you; it’s her job.

Those hands just shot up again, didn’t they? “I’m glad you brought that up, Anne. You’ve made it clear why I would need an agent to help me though this process, which sounds like a drawn-out and somewhat unpredictable one. So how do I go about finding the paragon who will protect me and my work?”

I’m glad you asked, hand-raisers — but I’m afraid agent-seeking is a topic for another day. In the meantime, keep up the good work!

So how does a book go from manuscript to published volume, anyway?

printing-press-woodcut

As those of you who have been reading this blog for a nice, long time are no doubt already aware, many of my best ideas for blog posts come from readers’ comments and questions. Frequently, readers will frame questions that, if I’m honest about it, just wouldn’t occur to those of us who deal with manuscripts professionally to pose. For instance, why a manuscript should feature indented paragraphs (the answer is yes, in case any of you were wondering) or whether it’s permissible to have the slug line in the header and the page number in the footer (the answer is no) are just not questions that would come up if one stares at properly-formatted manuscripts all day.

Or improperly-formatted ones, for that matter. I know it may seem a bit hard for writers new to standard format to believe, but after a while, you honestly do develop an almost visceral sense of what looks right and what looks wrong on a page. (And for those of you who just wondered, “What does she mean, standard format?” never fear: I’m going to be revisiting the right way to format a manuscript for submission very soon. Improved by reader questions and comments from the last time I went over the rules, naturally.)

As fond as I am of posts that come to me in this manner, I must say, there’s a type that tickles me even more. Every so often, a reader will ask a question that prompts me to murmur, “Oh, go look in the archives — I must have covered that at some point on the blog,” into my tea. In my own defense, most of the time, this reaction is abundantly justified; surprisingly often, folks will apparently overlook both the MASSIVE and I think well-differentiated category list on the lower right-hand side of this page and the search engine in the upper right corner. (How do I know that they missed these? It’s not all that uncommon for someone to ask that I address a topic for which there are several specific categories on the list.)

Yet from time to time, I will find myself wondering if I actually have covered the topic in question. An hour or a day after I finished murmuring, I may well be frantically searching my own archives for something I could have sworn I posted about eons ago.

So we all have 13-year-old reader Malak to thank for the rather startling realization that I’ve never done a straightforward post explaining how books get published. You know, a single column to which I could refer someone curious about where to start.

Hard to believe, isn’t it? I’ve done dozens, if not hundreds, of posts on the intricacies of finding an agent, how to prepare a manuscript for submission, how to pitch your book at a writers’ conference, and so forth. Yet mysteriously, I have apparently neglected to address the single most likely question that a writer absolutely new to the process would be likely to ask.

I wasn’t kidding about how intuitive the ropes can seem to someone who has been climbing around on them for a lifetime.

In my own defense, this isn’t the juiciest topic for those already familiar with the basics, or one that’s likely to elicit many chuckles from my readership. In fact, bringing it up at all is practically the definition of a thankless task: not only are some of the aspects of the biz I’ll need to discuss downright depressing, but since there’s a lot of conflicting information on the subject floating around the web and the conference circuit, there’s also a high likelihood that this is going to be one of those series where readers write in, demanding that I reconcile what I’ve said here with something they’ve heard somewhere else — presuming, I suppose, that all of us who write about marketing writing regularly get together in a massive auditorium and vote on how best to get our collective story straight.

Wait — what was I thinking? Why on earth would I put all of us through that?

Oh, yeah: because this is information that everyone even considering trying to bring his book to publication needs to know. And aspiring writers who misunderstand how books do and don’t get published are likely to waste their time and resources on unsolicited submissions that will inevitably get rejected.

In other words, those of you who just murmured, “What’s an unsolicited submission?” are precisely the people for whom I am writing this. And Malak, of course. (How impressive is it that he’s completed a draft of his first book at 13, by the way? Are there other teenage members of the Author! Author! community pulling off feats like this? Leave a comment and tell us about it!)

So to our muttons: today, I’m going to begin to remedy the oversight. Because there are several ways a book can end up on a shelf in your local literary emporium, I’m going to break up the question into several parts. First, I’m going to tackle the classic means, publication through a great big publishing house.

But first, a little history — and while we’re at it, let’s debunk a few widely-believed myths.

How books used to get published during the Taft administration, or, how a surprisingly high percentage of aspiring writers (mistakenly) believe the industry still works
A hundred years ago, the publication process was pretty straightforward: an author wrote a book, contacted an editor at a publishing house, and if the editor liked it, he (it was almost invariably a he) chatted about it with senior staff; if he could convince them to take a chance on the manuscript, he would edit it for publication. Printing presses were set in motion, and in due course, the book was available for sale. The publisher sent out advance copies to newspapers, so they could produce reviews.

Of course, that was back when there were few enough books published in these United States that most releases from a good-sized publishing house could garner a review in a major newspaper or magazine. Now, so many books are published in any given year that only a tiny fraction of them enjoy the substantial publicity of a newspaper or magazine.

Which is why, in case you’ve been wondering, you’re far more likely to see a review of the eighteenth novel by an already-established author than the brilliant debut another. Assuming that the newspaper or magazine in question even carries book reviews anymore.

Back to days of yore. Amazingly, considering that authors often possessed only one copy of their manuscripts — remember, the photocopier wasn’t invented until 1938, and it wasn’t commercially available until two decades later — it wasn’t uncommon for writers just to pack their books into boxes and send them to publishers without any preliminary correspondence. The result was what’s known in the biz as an unsolicited submission, but unlike today, when a manuscript that appears on an editor’s desk out of a clear blue sky is invariably rejected unread, publishers would set these books aside until some luckless employee of the publishing house had time to go through the stack.

This ever-burgeoning source of reading material was known as the slush pile. Although solicited submissions (i.e., those that the editor has actually asked to see) have probably always enjoyed a competitive advantage, slush pile manuscripts did occasionally get discovered and published.

They also, predictably, got lost on a fairly regular basis. Thus the old writerly truism: never send anyone the only copy of your manuscript.

Because there were fewer manuscripts (and publishing houses were more heavily staffed) before the advent of the personal computer, a writer did not need an agent: it was possible to deal directly with the editor who would handle the book, or at any rate with the luckless assistant whose job it was to go through the slush pile. But back when the hefty Taft was overseeing the nation’s business, it was also still completely permissible to submit a manuscript in longhand, too.

Times change, as they say. One of the ways that time changed the publishing industry was that publishing houses began expecting to see fiction and nonfiction presented to them differently.

The fiction/nonfiction split
Both historically and now, novels were sold to publishers in pretty much the form you would expect: as complete manuscripts, and only as complete manuscripts. At least, they buy first novels that way; until fairly recently, the major publishing houses quite routinely offered fiction writers who had written promising first novels could snag a multi-book contract. It took until the 1990s for publishers to notice that a commercially successful first book is not necessarily an absolute predictor of whether the author’s second or third book will sell well.

As a result, while multi-book contracts still exist — particularly in genre fiction, which is conducive to series — they have become substantially less common. While previously-published authors can occasionally sell subsequent books based upon only a few chapters (known, unsurprisingly, as a partial), novelists should expect to write books before they can sell them.

Nonfiction, however, is typically sold not on the entire book, but via a marketing packet known as a book proposal. There are several hefty categories on the archive list at right on how to put one together, but for the purposes of this post, a generalization will suffice: a book proposal is a packet consisting of a description of the proposed book, a sample chapter, descriptions of subsequent chapters, and an array of marketing materials. Typically, these materials include everything from a detailed analysis of similar books already on the market to an explanation of who the target readership is and why this book will appeal to them to a marketing plan. Traditionally, previously published writers also include clippings of their earlier work.

Basically, a book proposal is a job application: in effect, the writer is asking the publishing house to pay her to write the book she’s proposing.

That does not, however, mean that the writer will get paid up front, at least not entirely. Because buying something that does not exist obviously entails running the risk that the author may not deliver, the advance for a book sold in this manner is typically paid in three installments, one when the publication contract is signed, another after the editor has received and accepted the manuscript, and a third when the book actually comes out.

Call it an insurance policy for authorial good behavior. Apparently, novelists are regarded as shiftier sorts, because to this day, the only acceptable proof that they can write a book is to have already written one.

Everyone clear on the fiction/nonfiction distinction? Good. Let’s move on to one of the other great cosmic mysteries.

The lingering demise of the slush pile
Just to clear up any misconceptions floating around out there: if you want to sell a book to a major U.S. publisher, you will need an agent to do it for you. The slush pile is no more; currently, all of the major houses will accept only represented manuscripts.

Like any broad-based policy, however, it comes with a few caveats. We’re only talking about the great big publishers here; there are plenty of smaller publishers that do accept direct submission. One hears tell of some children’s book divisions at major houses that still accept direct submissions; if an editor meets a writer at a conference and positively falls in love with his work, it’s not unheard-of for the editor to help the writer land an agent (usually one with whom the editor has worked recently) in order to side-step the policy. Stuff like that.

But it’s not wise to assume that you’re going to be the exception. If you’re hoping for a contract with a big publisher, get an agent first.

This was not always a prerequisite, of course. Until fairly recently, one element of that fiction/nonfiction split I was regaling you with above was that while novels had to go through an agent, nonfiction writers could submit proposals directly to publishers. Not so much anymore.

You novelists out there are a bit restive, aren’t you? “But Anne,” I hear some of you complaining, and who could blame you? “This is starting to seem a trifle discriminatory against my ilk. NF writers are presenting substantially less writing than fiction writers; a proposal’s what, 40-60 pages, typically? As a novelist, I’m expected to produce an entire book. I would have thought that if publishing houses were going to distrust anybody enough to want an agent to vouch for ‘em, it would be the author whose book they were buying at the idea stage.”

Don’t upset yourselves, oh novelists; it’s not good for your stomach acids, and besides, since everyone needs an agent now, it’s a moot point. But I suspect that the answer to your question is that that publishers habitually receive far more fiction submissions than nonfiction ones — interesting, given the long-standing industry truism that fiction is easier to sell, both to editors and to readers. (It probably also has something to do with the fact that nonfiction books are often proposed by those with clip-worthy previous publishing credentials, such as magazine articles and newspaper columns, but believe me, the other reason would be more than sufficient.)

Before petty bickering begins to break out between fiction and nonfiction writers over a situation that has more or less vanished anyway, let’s turn our attention to a more absorbing topic: why would the big publishing houses feel so strongly about agents that they would all agree upon a represented-books-only policy?

The rise of the agent
Although many aspiring writers regard the necessity of procuring an agent as a necessary evil at best, agents perform an exceedingly important role in the current publishing market: not only do they bring brilliant new writers and amazing new books to editors’ attention, but they are now also effectively the first-round submission screeners for the publishing houses. By passing along only what they consider marketable and of publishable quality, agents thin the volume of submissions the publishers see on a monthly basis to Niagara Falls, rather than the Atlantic Ocean.

In other words: they reject so the publishers don’t have to do so.

It’s easy to resent agents for this, to think of them as the self-appointed gatekeepers of American literature, but that’s not really fair. Much of what they assure that the editors never see honestly isn’t publishable, after all; I hate to disillusion anyone (and yet here I am doing it), but as Millicent the agency screener would be the first to tell you, a hefty majority of the writing currently being queried, proposed, and submitted is not very well written. Even very promisingly-written submissions are often misformatted, or would require major editing, or just plain are not quite up to professional standards.

Or so runs the prevailing wisdom; we could debate for weeks over the extent to which that’s really true, or how difficult it often is for genuinely innovative writing to land an agent. Suffice it to say that if the major publishers believed that agents were rejecting manuscripts that their editors should be seeing, they presumably would change their policies about accepting only agented manuscripts, right?

Think about it; I think you’ll find it makes sense. You’re perfectly at liberty to continue to resent it, of course, but it will help you to understand the logic.

“Okay, Anne,” I hear some of you reluctantly conceding, “I get that if I hope to sell my book to a major U.S. publisher, I’m going to need to find myself an agent. But if you don’t mind my asking, what do I get out of the exchange, other than a possible entrée to an editorial desk?”

A good agent can do quite a bit for a writer. First, as you reluctant conceders already pointed out, an agent can make sure your manuscript or book proposal lands on the right desks: not just any old editor’s, but an editor with a successful track record in acquiring books like yours and shepherding them through the sometimes difficult publication process. (Don’t worry; I’ll be talking about that part later in this series.) Pulling that off requires both an intimate knowledge of who is looking to buy what right now — not always an easy task, considering how quickly publishing fads change and editorial staffs turn over — but also the connections to enable a successful pitch to the right audience.

In other words, for an agent to be good at his job, he can’t just send out submissions willy-nilly; he must have the experience to target the editors who are most likely to be interested in any given book.

Agents also negotiate book contracts for their clients, act as a liaison between the author and the publishing house, and help mediate any disputes that might arise. Like, for instance, if the publishing house is being a mite slow in coughing up the contracted advance.

Yes, it happens, I’m sorry to report. And if it happens to you, you’re going to want an experienced agent on your side, fighting for your dosh.

Admittedly, it will be very much in your agent’s self-interest to make sure that you’re paid: in the U.S., reputable agents earn their livings solely from commissions (usually 15%) on their clients’ work. That means, of course, that if they don’t sell books, the agency doesn’t make any money.

Think about that: agencies are seldom non-profit enterprises. Doesn’t it make sense that agents would not take on manuscripts that they do not believe they can sell in the current market, even if the writing happens to be very good indeed?

Typically, the agent will handle all of the money an author makes on her book: the publisher pays advances and royalties to the agency, not directly to the author; the agency will then deduct the agent’s percentage, cut a check for the rest, and send it to the author. In the U.S., agencies are also responsible for providing their clients and the IRS with tax information and documentation.

Since self-employed people like writers have been known to get audited from time to time, you’re going to want this level of verifiability. Trust me on this one.

To recap how things have changed since William Howard Taft roamed the earth:
Way back when: aspiring writers used to be able to approach editors at major publishing houses directly to market their books.
The reality now: with few exceptions, a writer will require an agent to approach a publisher for her.

Way back when: fiction and nonfiction books were marketed in the same manner, as already-completed manuscripts.
The reality now: fiction is sold on the entire manuscript; with certain exceptions, nonfiction is sold as via a book proposal.

Way back when: nonfiction writers could approach major publishing houses directly with their book proposals.
The reality now: agents submit both fiction and nonfiction books on behalf of their authors.

Way back when: agents played a substantially smaller role in the overall dynamic of U.S. publishing.
The reality now: they largely determine which manuscripts editors will and will not see.

Way back when: an author often formed a personal relationship with his editor and other publishing house staff, sometimes lasting decades.
The reality now: the editor who acquires a book may not still be the editor handling it by the time it goes to press; a good agent can do a lot to help smooth over any resulting difficulties.

Whew — that’s quite a lot of information to absorb in a single post, isn’t it? I’m going to stop for the day, to give all of this time to sink in. Next time, on to what happens to a book after an agent submits it to an editor at a publishing house!

Yes, yes, I know: this isn’t precisely fun material to cover, but you will be happier in the long run if you’re familiar with it. And the next time a new reader like Malak asks how publishing works, I’ll know exactly which part of the archives will hold the answer.

Keep up the good work!

Getting good feedback, part VIa, in which we all learn a few life lessons equally applicable to dating and getting feedback on a manuscript, or, dealing with shadowy figures

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Yesterday, I talked a little bit about that grand old tradition, the writers’ group, a mutual aid society devoted to helping its members refine and improve their writing. While surprisingly few established writers’ groups deal explicitly with the marketing side of being a successful writer — I have never understood, for instance, why so few groups of writers at the querying stage exchange queries and synopses for critique; it seems like a natural — a good writers’ group can be extremely helpful in providing the feedback that every serious writer needs.

As those of you who have been reading this blog for a good, long time may have noticed, I suggest joining a writers’ group every time I revisit the issue of getting useful feedback. Not only does it tend to be more efficient to exchange chapters with many than with just one or two, and not only does one often glean more constructive feedback from writers than from readers who have never tried to cobble a narrative together, but let’s face it, getting involved with even a group that charges for membership (as some run by well-known authors and/or editors do) is probably going to be less expensive than hiring an experienced freelance editor.

On the other hand, a freelance editor will almost certainly be able to give you that feedback considerably faster — and, if s/he’s worth her salt, be able to provide you with greater insight into how agents, editors at publishing houses, and contest judges might respond to your work. While you might eventually accumulate a similar volume of feedback from regular group participation, if you’re meeting only once per month and exchanging only one chapter each time, it could take two or three years to make it through an entire manuscript.

And that’s assuming that the group is small enough that every member receives critique every single time. While we’re engaging in cost/benefit analysis, let’s not forget to count the time and energy a conscientious group member must invest in reading and commenting upon other members’ work.

Because of the substantial and long-term commitment required to run a full manuscript through a writers’ group and potentially rather hefty price tag on professional editing, many aspiring writers turn to a third option: seeking out feedback online, either by seeking out other writers for exchange via a bulletin board, chat room, or website or by taking advantage of one of the many websites that ask writers to post excerpts of their writing online for other readers to critique.

Heck, I have it on pretty good authority that some of my frequent commenters here have ended up swapping manuscripts. After all, they already know that they have something in common, right?

As marvelous as these online exchange opportunities can be for writers, especially ones who are geographically isolated enough to render joining an in-person writers’ group impracticable, I wanted to pause in the middle of this series on feedback to address some concerns about the dangers that can result from all of that electronic manuscript exchange. Writers new to this form of community often do not prepare themselves for the possibility that the nifty writer they’ve never met face-to-face but who sounds like a perfect critique partner might not be, well, completely on the up-and-up.

Oh, and happy Friday the 13th.

To put it another way that makes me sound much more like your mother: just as not every online dater is completely honest about his or her intentions, willingness to commit, height, weight, level of baldness, or marital status, not every writer participating in online communities is representing her- or himself accurately. And it’s equally hard in both venues to weed out the boasters from the hard workers.

How might an inability to tell one from the other harm an honest feedback-seeking writer? Well, in a lot of ways, unfortunately, ranging from investing hours and hours in providing critique for an exchange partner who never bothers to reciprocate to getting one’s writing actually stolen.

So for the next few days, we’re going to veer off my pre-set path of feedback-seeking to talk about what the risks are and how a savvy writer can minimize them.

One vital disclaimer before I begin: I am NOT an attorney, much less one who specializes in intellectual property law. So it would be a GRAVE MISTAKE to take what I say here as the only word on the subject, or indeed to come to me if you believe that your writing has been stolen. (And if you did, I would send you straight to my lawyer, so why not skip a step?)

However, I’ve noticed that most of the time, writers curious about this seem to be asking questions not because they fear that their intellectual property has been lifted or that they’ve violated someone else’s rights, but because they’ve heard vague rumors to the effect that every so often, an unpublished writer’s work has gotten stolen. And those pervasive rumors I can legitimately address.

To set your minds at ease: yes, writing does occasionally get stolen — but it’s exceedingly rare, and it usually doesn’t happen in the way that most hearers of the rumor fear.

Let me introduce Sharon (not her real name, obviously), a writer who approached me a few years ago. I had the impression that she hadn’t been writing very long, but I wasn’t positive, as she was someone I barely knew — the on-again, off-again girlfriend of the brother of a friend of mine, which is as fine a definition of a casual acquaintance as I’ve ever heard. And yet she called me one day, full of questions about how to market her writing.

(A practice that I have historically tended to discourage in aspiring writers with whom I do not already enjoy some sort of professional relationship, incidentally, since effectively, it’s a consultant-client situation, and I do after all donate masses of general information to the writing community here on this blog. I understand the urge to chat with an experienced author and editor about the specifics of one’s book, however. Due to a precipitous rise in requests of this nature in recent months, I shall be unveiling a new venue for one-on-one consultation within a few weeks. So get those manuscript-specific questions ready and watch this space.)

Sharon had written a short piece — an essay, really — that she thought was marketable and had, through sheer persistence and the rare strategy of actually LISTENING to the advice she had been given by published writers of her acquaintance, gotten Ron, the publisher of a small press, to agree to take a preliminary look at it. Would she e-mail it to him with all possible dispatch, please?

In mid-celebration for this quite significant coup, she experienced a qualm: what if this guy stole her ideas, or her entire work? She knew him only through an exchange of e-mails, after all, and until she had started trolling the Internet for small presses, she had never even heard of him or his publications.

So wasn’t she in fact taking a rather large risk in sending an electronic copy of the only thing she’d ever written to a complete stranger?

Once the idea had taken hold in her brain, being a writer, she naturally embellished upon it in the dead of night: if it came down to Ron’s word against hers, who would believe {her}? And how could she ever prove that she had come up with the idea first?

When she shared her fears, however, half of her friends laughed at her, saying that she was being paranoid and unreasonable. The other half told her, in all seriousness, that she should go ahead and register the copyright for what she had written before she e-mailed it to Ron. At the very least, they advised, she should tart up her pages by adding the copyright symbol (©) on each and every one. Whereupon the first set of friends laughed even harder and told her that nothing looks more unprofessional to folks in the publishing industry than the liberal application of that pesky ©.

Understandably confused, Sharon did something very sensible: she tracked down the closest professional author and asked her what to do.

(As Gore Vidal is fond of saying, there is no earthly problem that could not be solved if only everyone would do exactly as I advise. I trust all of you will cling to that inspiring little axiom until your dying breath.)

The problem was, each set of Sharon’s friends was partially right: the vast majority of reputable publishing houses would never dream of stealing her material, and yet, as in any other business, there are always a few cads. At most writers’ conferences, you will hear speakers scoff at the possibility, but anyone who has been in the writing and editing biz for any length of time knows at least one good writer with a horror story.

Better safe than sorry, as our great-grandmothers used to stitch painstakingly onto samplers. (Actually, my great-grandmother was an opera diva who apparently regarded needlework as a serious waste of the time she could be spending being flamboyant, but I’m told that other people’s great-grandmothers embroidered such things.)

In the United States, though, outright theft of a book, or even an essay or short story, is quite rare. To wave the flag for a moment, we have the strongest copyright laws in the world, and what’s more, a writer on our turf AUTOMATICALLY owns the copyright to his own work as soon as he produces it. (Seriously; go ask a lawyer.)

So when writers talk about copyrighting a book, they’re generally not talking about obtaining the right in the first place, but rather registering it with the U.S. Copyright Office.

Which means that the friends who advised Sharon not to mar her footer with © 2008 Sharon were also partially correct: the writer owns the copyright; if Ron planned to steal her essay and she hadn’t actually registered the copyright on it, the symbol alone wasn’t going to provide much protection. In fact, her friends were passing along the prevailing wisdom she would have heard had she asked the same question at your garden-variety writers’ conference: presenters often tell aspiring writers not to use the © bug on their manuscripts when they submit them; it’s redundant.

How so? Well, everyone in the publishing industry is already aware that the author owns the copyright to her own writing — including, presumably, Ron. If the author didn’t own the copyright, a publisher wouldn’t have to sign a contract with her in order to publish it, right?

In theory, then, writers are protected from pretty much the instant that their fingers hit the keyboard. So was Sharon’s other set of advisors merely ill-informed?

Unfortunately, no: in practice, a couple of problems can arise. Rights, as Thomas Hobbes informed us so long ago, are the ability to enforce them.

In the first place, owning the rights to what you write inherently and proving that you are the original author are two different things — sometimes radically different. Occasionally, some enterprising soul will latch on to another writer’s unpublished work and claim that he wrote it first, or co-writers will squabble over who gets custody of already-written work in a partnership break-up. Or, as in the situation I raised at the beginning of this post, an aspiring writer who has trustingly e-mailed his first two chapters to that nice writer he met on a bulletin board walks into a bookstore one day and finds a book that opens just like his.

Or — and this is substantially more common, especially in academic writing — the writer is dutifully reading her former exchange partner’s published work when her hair stands on end because that paragraph on the page in front of her is one that she wrote. With a shock, it suddenly occurs to her that since they exchanged work electronically, all her dishonest ex-friend would have had to do was copy her words and paste them into another manuscript.

In each case, the inevitable result is an unseemly struggle to determine who coughed up any given page of text first — or an aspiring writer who spends the next ten years walking around grumbling to anyone who will listen about how that rat of a published writer stole her work.

Second — and you might want to be sitting down for this one, as it comes as rather a shock to a lot of writers — technically, you can’t copyright an idea; you can merely copyright the PRESENTATION of it. Which means, in practice, that it is not possible to claim ownership of your storyline, but only how you chose to write it.

Aren’t you glad I told you to sit down first?

Learning about this second condition tends to obviate a good 85% of the concerns aspiring writers express about having their work stolen. Most of the time, writers are worried that someone will steal their STORIES, not the actual writing — and I’m not going to lie to you; one doesn’t have to attend many writers’ conference before one has heard a dozen stories about the trusted feedback-giver who later came out with a suspiciously similar book.

There’s not a heck of a lot a writer can do about that, alas, except to spread the story around. So the next time you hear such a tale of woe at a conference, do remember to make sympathetic noises.

But by the same token, unless the lifted plotline becomes a major bestseller, there’s really no reason that you shouldn’t push ahead with your version. Fiction is virtually never sold on the storyline alone, anyway; plotlines and NF arguments are almost never 100% unique.

As no one knows better than a writer, however, presentation — particularly GOOD presentation — generally IS unique. As industry insiders are so fond of telling writers, it all depends upon the writing.

This is why, as some of you inveterate conference-goers may have noticed, when agents, editors, and published writers are presented with a question about book theft, they tend to respond as though the question itself were a sign of an over-large ego in the asker. Just how revolutionary would an aspiring writer’s style have to be, the logic goes, for an agent or editor to WANT to steal it?

Which perhaps leaves the wondering writer reluctant to submit his long thought-out plotline and terrific premise to a publisher, lest it be handed to a better-known writer, but doesn’t really address his concern. Once again, we have a failure to communicate.

Do I see some hands in the air out there? “But Anne,” I hear some of you protesting, and rightly so, “between the time I submit a manuscript to an agency and the time a book is published and thus equipped with a nice, clear copyright page stating precisely who owns the writing between those covers, it passes through quite a few hands. I may not even know who will end up reading it. Shouldn’t I worry about some of them deciding to make off with my actual pages and passing them off as their own?”

Having some doubts about Millicent’s integrity, are we?

Well, it’s a reasonable enough concern: some of those hands will inevitably belong to people you do not know very well. Agency screeners like Millicent, for instance. Agents. Editorial assistants. Editors. Mail room clerks. The people in the publishing house’s marketing department.

And anyone to whom you give your manuscript as a first reader. Guess which paragraph contains the most likely thief of prose?

If you said the latter, give yourself a big, fat gold star for the day; I’ll be discussing casual exchanges in tomorrow’s post. But let’s think for a moment about why manuscripts sent to agencies and publishing houses very, very rarely turn up with anyone other than the author’s name on the title page.

An exceedingly straightforward reason springs to mind: agencies and publishing houses make their livings by selling work by writers. In-house theft wouldn’t have to happen awfully often before writers would stop sending submissions, right? So sheer self-interest would tend to discourage it.

But I’m not going to lie to you: at a less-than-reputable house or agency, it could happen. And occasionally does, especially to NF book proposals. Any guesses why?

If you immediately answered, “Because you can’t copyright an idea, only the presentation of it,” give yourself another gold star. While the copyright of the proposal materials and any sample chapter(s) undoubtedly belongs to the person who wrote them, it’s not unheard-of another writer to snatch the proposal, rewrite it minimally, and submit it as his own work.

I know: chilling.

The single best thing you can do to protect yourself is to deal with reputable agents, editors, and publishing houses. Not only are well-established folks less likely to engage in dubious practices in the first place (this is, after all, a biz that relies heavily upon reputation), but there’s often a better-established chain of accountability if something goes wrong. As I MAY have mentioned before on this blog, it behooves a writer to do his homework.

And at the risk of sounding like your mother again, let me remind you: not every organization with the wherewithal to throw up a website is equally credible.

Actually, it’s not a bad idea to check anyone in the industry with whom you’re planning to do business on Preditors and Editors; if you have doubts about an individual agent, agency, or publishing house, check agents out with the AAR (Association of Authors’ Representatives). These are also good places to report any professional conduct that seems questionable to you; P&E is especially good about following up on writers’ complaints.

I always advise doing a basic credibility check before sending ANY part of your manuscript via e-mail — which clearly includes anyone to whom you might be considering trading manuscripts for critique. As I’ve mentioned several times before here, after you send out an e-mailed attachment (or any e-mail, for that matter), you have absolutely NO way of controlling, or even knowing, where it will end up.

Think about it: part of the charm of electronic communication is ease of forwarding, right? Yet another reason that I’m not crazy about e-mailed submissions. (The other reason, if you must know, is that it’s far, far quicker for Millicent to reject an electronic submission than a physical manuscript. Since rejecting the former requires the push of a single button and rejecting the latter involves stuffing pages into an envelope, which would you guess renders it more tempting not to read much before deciding?)

While it’s highly unlikely that the chapter you e-mail to an agent — or that person you just met on an Internet chat room — will end up on a printing press in Belize or Outer Mongolia, it’s not entirely unprecedented for entire e-mailed manuscripts to wander to some fairly surprising places. Yes, the same thing COULD conceivably happen with a hard copy, too, but as with Millicent’s rejection, it would require more effort on the sender’s part.

Which, believe it or not, is part of the function of the SASE: to maximize the probability that your manuscript will come back to you, rather than being carted off by goodness knows whom to parts unknown.

Stop laughing — it’s true. When you send requested materials off to an agency or publishing house, you and they both are operating on the tacit assumption that they will not reproduce your work without your permission, right? The mere fact that you give them a physical copy of your work doesn’t mean that you intent to authorize them to show it to anyone else until you sign a contract that explicitly grants them the right to do so, right?

When you include a SASE with your submission packet, you are implicitly asserting your right to control where your work is sent next. It conveys your expectation that if they reject it, they will mail it back to you, rather than forwarding it to the kind of pirate press that is currently cranking out the 8th, 9th, and 10th installments in the Harry Potter series.

The key word to remember here is control. Until you have signed a contract with a reputable agent or publishing house (or are selling copies that you published yourself), you will want to know with absolute certainty where every extant copy of your manuscript is at all times.

If that last sentence gave you even a twinge of compunction about work already written and sent upon its merry way: honey, we need to speak further, and pronto. However, that conversation, along with steps you can take to prove when you wrote a particular piece, is best left until next time.

In the meantime, don’t worry; keeping a watchful eye your work isn’t all that difficult, and it certainly doesn’t require living in a state of perpetual paranoia. Just a bit of advance thought and care.

You didn’t think that your manuscript would have an easier time dating than you would, did you? Happy Friday the 13th, everybody, and keep up the good work!

Getting good feedback, part IV: more importantly, what do YOU think happened?

Ellery Queen cover

I must admit, whenever I revisit one of the big issues such as feedback (or querying, or submission, or pitching, or…), I experience a qualm or two. Intellectually, I know that it’s vital to keep coming back to the essential problems writers face, because let’s face it, readers who habitually go archive-diving are the exception, not the rule. For the folks who read only the new posts, it actually doesn’t matter if I wrote the definitive piece on, say, how to write an author bio six months ago: to help readers new and old keep improving their writerly skill sets, I’ve come to accept that I need to keep the major issues in constant rotation.

Still, whenever I unearth a topic from a year ago, I always think for at least a fleeting moment: oh, I don’t need to go over this again. Surely my readers know by now not to do X.

As in, for instance, not simply assuming that any acquaintance who asks to see some of one’s writing is volunteering to provide feedback. Realistically, I know perfectly well that even very experienced writers often fall into this trap, but yesterday, I couldn’t help but feel that my bringing it up again was, if not actually nagging, at least its next-door neighbor.

And then I realized this morning that I had fallen into that very logical fallacy within the last few weeks. Clearly, even I had forgotten my advice for a few minutes.

It all started innocently enough, as over-stepping situations often do. I’m currently polishing off (and up) my next novel, a comic romp set at Harvard in the mid-1980s. Considering how well-known the big H is, surprisingly little has been written about undergraduate life there — and virtually none of what’s out there was written by anyone who actually went there for more than a tour of the Yard, if you catch my drift. Since writers are notoriously shameless at trolling for material, I’ve been ruthlessly bugging a broad array of my former classmates to troll their memories for the book’s benefit.

Telling details help make a manuscript come alive, after all.

I was having a friendly e-mail exchange with someone who had been unusually patient about my desire to sit through her memory reels again and again, one of my dearest friends from college, when she mentioned that she was really looking forward to reading the book. Instantly, I snapped into writer-seeking-feedback mode, considerately (I thought) explaining to her that while I would be overjoyed to hear her critique of the manuscript, agreeing to give a writer feedback is a heavy responsibility. Since she is not a writer, I explained to her about nervous those of us who are get when our manuscripts are in the hands of others; if her feedback was going to be useful in revising the manuscript, I pointed out, I would need it within a certain specified period of time. I then went on to rejoice over precisely how and why her feedback would fill a necessary niche not yet occupied by any of my other first readers, thanking her sincerely for making her excellent counsel available to me and my book.

I terrified her, in short — and in such a typically writerly manner that it took me a while to realize what I had done.

Any guesses? After all, I had followed most of the suggestions I have made so far in this series. Given that I was both polite and clear about my expectations, what went awry in this exchange? Was it:

(a) that I told her what level of feedback I expected and how quickly I would want it, rather than asking her what kind of critique and turn-around time would be comfortable for her?

(b) that I explained my expectations in generalities first, rather than narrowing it down to a very specific area upon which I wanted her to concentrate?

(c) that I didn’t make her repeat her offer after I explained what giving feedback to a professional writer actually meant?

(d) that I didn’t decline with thanks, since she might have only said it in order to be polite (or to get me to stop asking to plumb her recollections of long ago), or

(e) that I told her that I expected feedback at all, rather than just letting her read the manuscript and hoping that she would intuit what I wanted?

I wish I could set a giant stopwatch in motion, as they did on the old Ellery Queen series, to give all of you time to ponder which is the real culprit. The problem of eliciting useful feedback is a serious one; eventually, every professional writer will need to face it, so I would love to play some thinking-time music whilst you muse. But short of just signing off for today and picking this quiz up again tomorrow — which would be pointless and confusing for those happy few who will be reading this in days and years to come in the archives — my hands are tied. As, indeed, the victims in Ellery Queen’s mysteries often were.

Okay, that’s enough distraction. Which did you pick?

If you selected (a), you’re a kind and considerate soul: you’re quite right that a solicitation for feedback should be a request, not a demand. However, I’m not ready to hand out pages to first readers yet, so this one is moot. (Like the excellent Ellery Queen, I sometimes hide information from my reader in order to produce the outcome I wish.)

If you chose (b), you’re a close reader, or at any rate a retentive one: this is the option that conforms to the advice I’ve given so far in this series. Again, though, this was my initial response to an offer to read, not the moments before I gave her the manuscript, so this critique is also a bit premature. (See my earlier comment about adopting the E. Queen strategy for creating false suspense by withholding necessary information.)

If you picked (c), well, you might be a just a trifle passive-aggressive. Or insecure, the type of writer who sends a follow-up query letter to an agent to whom he’s already pitched to see if the agent REALLY was serious about that request to send materials. Generally speaking, it’s not a very good idea to make people who want to do favors for you beg for the privilege of doing them.

If you opted for (d), well, at least you have no illusions for me to dispel.

If you jumped at (e), you might want to go back to the very beginning of this series and start again.

Are those impatient sighs I’m hearing an indicator that I’ve carried this quiz show a bit too far? “Oh, come on, Anne,” I hear some of you muttering. “Even Dashiell Hammett would have relieved the suspense by now.”

Okay, okay; you’ve worked hard enough. My mistake was that like virtually every writer who seeks feedback from non-writers, I leapt to the assumption that a request to read my manuscript was identical to an offer to give feedback.

It probably wasn’t. How do I know that? Because, from the point of view of someone who hasn’t spent a lot of time around working writers, a request to act as literary critic might actually seem rather presumptuous, not to say judgmental.

Hard as it may be for those of us who live to share our thoughts in writing to believe, people who don’t read for a living tend to do it for pleasure or to learn something, not to be of service to writers. Since the average reader may never have seen a manuscript before, s/he is unlikely to understand it as a work-in-progress; s/he generally expects something more or less identical to what s/he might find in any bookstore. So in asking to take a gander at a writer friend’s opus, s/he is expecting to receive, rather than to give.

And that’s a perfectly reasonable expectation, of course. However, it is an attitude substantially more likely to produce a vague, “Oh, I liked it,” than the reams of useful feedback for which a sensible writer longs.

What we have here, in other words, is a failure to communicate. And to ask the right questions going in about who is assuming what.

So far in this series, I have concentrated on finding the right people to read your manuscript, and for good reason: selecting the wrong first readers can bring tremendous chagrin into a writer’s life, in the form of everything from hyper-harping on insignificant punctuation issues to keeping it for a year without reading it to handing it back to you with no feedback at all to causing strain in a marriage. I suggested that most of these standard first reader problems could usually be avoided by simply not asking people who are not qualified to critique your book to read your manuscript.

Perhaps qualified is putting it a trifle strongly, but let’s face it, what we’re talking about here is tracking down the best non-professional feedback available for your work.

If you’re looking for professional feedback — as in from people who read for a living, such as agents, editors, freelance editors, and/or teachers — you usually either have to pay for it (I’ve gone over how to find a good pro under the HOW DO I FIND A FREELANCE EDITOR? category at right) or wait until a pro has signed you. Agents and editors at publishing houses seldom have time to give significant feedback to people to whose books they haven’t already committed, and both classes and freelance editing can cost serious money. So most aspiring writers, at least the ones professional-minded enough to be open to feedback, turn to the far less costly and more easily available readers at hand.

Which is to say: ones who are free.

Which means, inevitably, that the etiquette is a bit delicate. When one is asking a favor — as soliciting concrete critique from a first reader gratis definitely is; don’t kid yourself about that — one may not feel justified in saying, “Um, do you mind if I grill you a bit about your background before I hand this manuscript to you?”

Yet you should. There is, after all, a good deal more to providing useful feedback on a manuscript than simply saying what one did and did not like.

That comes as a surprise to many people — including many writers, many of whom automatically assume that being able to write well means being able to edit well. Far from it. The best feedback is both practical, suggesting how and why to make necessary changes, and market-savvy, taking into account both the reader’s personal opinion and the tastes of the target audience.

Do I hear some of you out there harrumphing? “Yeah, right,” go the almost-audible grumbles, “she’s a professional writer and editor with a Ph.D. and masses of writer friends. She probably doesn’t think ANYONE is qualified to read a book.”

Actually, depending on your genre or field, a highly-educated person can be the WORST first reader imaginable: most attorneys, for instance, are trained specifically to regard anything but brevity as undesirable, and academics to insist that every assertion be backed up with footnotes full of evidence. Neither predisposition would be particularly desirable for, say, a mystery.

Nor would a scientist necessarily be the best first reader for a science fiction piece; she might raise all kinds of practical objections to how things work on your imaginary world. (You know, the one where both time and gravity run backwards occasionally.)

And the last person able to give objective feedback on a memoir is someone who lived through the events described in it. That person might, like my college buddy, have an uncanny ability to point out factual errors and forgotten details, but by definition, every participant in a real-life event will have her own interpretation of it.

Just ask the relatives of any successful memoirist.

Ultimately, the best qualification for knowing whether a book will appeal to an audience is being either a member of that particular audience or very familiar with what that audience likes to read. If you were writing for fifth graders, your ideal first readers would be a classroom full of kids, not a symposium of philosophy professors. Or even, necessarily, a conference room full of child psychologists.

If you’re looking to sell a book to a fish, in short, you might want to learn a bit about what life looks like from inside a fishbowl — and solicit feedback accordingly. As Marshall McLuhan was fond of saying, the answers are always inside the problem, not outside.

However, astoundingly few aspiring writers actively seek members of their target audiences as first readers for their manuscripts. Heck, I’m constantly meeting disgruntled members of writing groups to whom even the question, “Well, if you’re not getting useful feedback from your critique group, have you given any thought to whether you would expect those readers to BUY your book, if they didn’t know you?” comes as a surprise.

Which I’m guessing it did for some of you. So allow me to ask the next question I invariably pose to unhappy feedback-seekers: if you’re not looking for first readers amongst your target audience, why not?

In my informal polling on the subject, the most common answer is that it’s just easier to ask people the writer already knows — and it turns out that writers aren’t always any more aware of what their friends do or do not read than anyone else. Not that there’s usually outright deception involved; sometimes, it’s just a matter of a friend’s trying to seem more literate to a literate-minded buddy.

Hey, people don’t always give pollsters straight answers, either: they often say what they think will make them sound better. Back in the early Neolithic period, when the Nielsen ratings statistics were compiled by families’ keeping a written record of which television shows they watched, PBS got suspiciously high ratings compared to, say, Network Battle of the Ts and As. (If you don’t know what T and A stand for, thank your lucky stars that you weren’t watching American television in the 1970s.)

When the honor system was replaced by electronic monitoring, Masterpiece Theatre turned out to be significantly less popular than previously reported.

I assure you, that shift wasn’t because the level of intellectual debate on Network Battle of the Ts and As became any more scintillating. But I digress.

When I ask writers how they pick their first readers, the second most common answer — brace yourselves — is the sheepish (and often astonished, because the responder hadn’t previously realized it himself) admission that the writer has simply been handing the book to anyone who said, “Gee, I’d love to read it.”

In other words, most of the writers I ask seem not to be using any selection criteria at all.

No wonder so many writers have negative experiences with feedback: they’re essentially leaving selection of those vital first readers as much up to chance as if they cut up their local telephone directories, tossed the shards into a hat (a big one, like Abraham Lincoln wore), pulled out a slip of paper randomly, and shouted: “You! You’re my first reader!”

You’ll pardon me if I collapse briefly on the nearest chaise longue: as a professional reader, the very idea makes me feel a bit woozy.

Why? Well, let me put it this way: if you wanted to find the best escargot in town as an anniversary surprise for your spouse, you wouldn’t simply open the Yellow Pages randomly at the restaurants section and allow the fickle finger of fate to decide, hoping that the restaurant blindly chosen won’t turn out to serve Icelandic or Korean food instead of French, would you?

Sacre bleu, non! You would ask someone you are sure knows a thing or two about garlicky snails before investing in a potentially expensive evening at an unknown restaurant. I can’t think of a single reason to treat your manuscript with less respect, can you?

Intriguing question, isn’t it? Your time to consider it starts…NOW!

Next time, I shall go through a few more tips on selecting productive first readers, and begin to discuss how to frame your request for feedback in ways that will encourage useful commentary. In the meantime, I’m going to go and apologize to my friend for overwhelming her with my unwarranted assumptions.

Keep up the good work!

Getting good feedback, part II: why “Guess what, Grandma — I’ve written a book!” might not be the best strategy for eliciting usable feedback

little-women-illustrationlittle-women-illustration

Last time, I waxed long, if not precisely poetic, on the desirability of getting some trustworthy soul to read your work IN ITS ENTIRETY before you send it out to an agent, editor, or contest. Trustworthy, in this case, means objective as well as truthful, well-read in your book’s genre yet not inflexibly wedded to its conventions. Kind is a plus, but not actually necessary to the task.

In other words, not the kind of reader that you’re likely to find through the simple expedient of asking everyone at work who happens to think your impression of Groucho Marx is funny. It can be tough to find a good first reader, but from a professional perspective, it’s imperative, even for the most gifted self-editor.

Why, you ask? Because even the most coldly rational of us cannot read our own manuscripts the way another human being would, especially after repeated readings. There’s no way that a writer can truly assess beyond a shadow of a doubt whether her protagonist is genuinely likable, for instance, or if that plot twist is actually surprising. It’s just too easy for the writer’s mind to fill in the logical gaps that might confuse an independent reader, as well as to gloss over grammatical or spelling problems because it looks right to me!

And don’t even get me started on how difficult it is for a writer to judge plausibility in her own work. While even a prescient independent reader will seldom greet an unlikely plot twist with, “Oh, I’ll buy that, because if this doesn’t happen now, the denouement the author wants will be impossible,” authors are all too prone to tell themselves, “Why does that happen? Because the plot requires it!”

Memoirs present especially difficult self-editing problems. Having written both my own memoir and somebody else’s (long story), as well as having edited many, I can say with absolute authority that there’s nothing stranger than having someone else edit your life story — even when it’s done with sensitivity and tact, it feels as though the editor is critiquing one’s life — but for a memoir to work on the page, it needs to be dramatically satisfying, as well as true and interesting. Even when a writer pulls off the difficult tightrope act of being simultaneously intimately in touch with her own memories and objective enough to write about them well, standing outside oneself completely enough to perceive one’s own memoir’s protagonist purely as a character is well-nigh impossible.

Ditto with true stories told as fiction, or real-life characters imported into novels. At the writing stage, having a life experience upon which to base an account can be a considerable advantage, permitting richness of observation and detail. Throughout the revision process, however, the very intensity of that recollection tends to lead the self-editing writer to assume that everything he recalls mentally actually ended up on the page.

But the problem of objective distance not the only reason that feedback’s so useful to a writer who genuinely wishes to improve his work. As counter-intuitive as it may seem, it’s essential from an emotional perspective as well.

Is that widespread guffawing I hear out there a response to something I said? “Yeah, right, Anne,” guffawers everywhere chortle. “It took me years to work up the nerve to start querying, much less to submit my manuscript. While I have queries out or materials circulating, I have minor panic attacks every time the phone rings, lest it be an agent offering to represent my work; when I’m gearing up to pitch, I have nightmares about agents and editors bursting into mocking laughter at the second line. So how precisely will handing around my manuscript render me less anxious?”

Well, think about it: what are you doing when you send out virgin material to a total stranger who, after all, has the institutional ability to change your life by bringing your book to publication? It raises the stakes of that first reader’s reaction to stroke-inducing levels. Basically, it’s the equivalent of bypassing everyone you know in getting an opinion on your fancy new hairdo and going straight to the head of a modeling agency.

Maybe not the best FIRST choice, in terms of bolstering your self-esteem.

As I have pointed out several times this fall, amongst professional writers, agents, and editors, feedback tends to be honest to the point of brutality; professionals have no reason to pull their punches. If a publishing professional does take the time to critique your work — a compliment that has become rarer and rarer for submissions, as we discussed earlier this week — the criticism comes absolutely unvarnished.

Even when rejection is tactful, naturally, with the stakes so high for the author, any negative criticism feels like being whacked on the head with a great big rock.

I’m trying to save you some headaches here. Far too few aspiring writers get honestly objective feedback on their work before they send it out — which is why, as my long-term readers already know, I like to run a series on feedback-acquisition once a year or so.

Oh, they may be getting some feedback — although I think we have all met the aspiring writer who scribbles away in private, not telling even her nearest and dearest about her project in anticipation of the great day when she can bounce into her living room with a published copy like Jo March and reveal herself to her astonished kith and kin as a published author — but it’s probably not feedback that actually helps them revise the book.

How do I know this? First, from taking the novel approach of asking many, many aspiring writers how they solicit feedback, and second, from long experience listening to writers at every stage of their writing careers, from just having started a novel to the short list for the National Book Award, complain about how little actual information they have gotten from the first folks to whom they handed their manuscripts.

Most of the time, there’s a pretty clear reason for this: as I deplored at length last time, the overwhelming majority of aspiring writers show their pages only to relatives or friends, whether or not these otherwise worthy souls have any experience whatsoever giving the kind of feedback good writers need. Even when these would-be helpful folks do have relevant reading or writing experience, the prospect of having to walk the thin line between being truthful enough to provide useful critique and crushing a loved one’s fragile ego can be awfully darned intimidating.

Save your supporters for support. What you need from a first reader is well-informed, practical advice based upon a thorough understanding of your target market.

Translation: it shouldn’t come from people who already love you.

Or hate you, for that matter. One of the miracles of both love and hate is the emotion’s ability to jaundice the eye of the beholder.

No matter how supportive, kind, literate, critical, eagle-eyed, or brutally honest your parents may be — and I’m sure that they’re sterling souls — their history with you renders them not the best sources of feedback. The same principle applies to your siblings, your children, your best friend since you were three, your best work buddy, the person upon whose shoulder you last wept, and anyone who has ever occupied your bed while you were in it for any length of time for any purpose other than engaging in profound, contact-free slumber since you hit puberty.

ESPECIALLY anyone who has ever occupied your bed . Even on a very casual basis.

And yes, in answer to the question hanging on the tips of so many tongues out there, that includes other writers. Being horizontal with a first reader can have the same effect on truthfulness as tears on mascara: things get murky, and lines previously well-drawn begin to blur.

Which is not to say that pursuing rich, full emotional relationships with fellow writers is a bad idea. It can be immensely fulfilling — as long as everyone concerned has a clear understanding of when support is called for, and when no-holds-barred critique. You might want to reserve at least a small handful here’s no rule that dictates that when two or more writers get together, they must perforce exchange manuscripts.

(Psst: it’s also not a bad idea to talk about who has first dibs on milking shared experiences for material. As I can tell you from personal experience, there are easier things than waking up one morning to find a baby picture of oneself on the cover of a friend’s book: ask first.)

You don’t actually need to hide your writing from your nearest and dearest, of course — just don’t use them as your only first readers, or at any rate the ones you rely upon for determining what, if anything, you need to revise. It’s perfectly acceptable, for instance, to hand the first two chapters of your magnum opus to your boyfriend, kiss him on the cheek (or any other body part you two might happen to favor; it’s none of my business), and say, “Honey, I want you to come up with three things you LOVE about this. Feel free to come up with more, but don’t worry about telling me what’s wrong with it — I have other first readers for that.”

This strategy works with pretty much anyone emotionally attached to you who expresses a desire to read your as-yet-unpublished book, by the way — but it works best when that last part is actually true.

Lining up a couple of reliable first readers does require more effort than simply using whomever’s around, but it truly is worth your while. If you haven’t shown your writing to another trustworthy soul — be it through sharing it with a writers’ group, workshopping it, having it edited professionally, or asking a great reader whom you know will tell you the absolute truth — you haven’t gotten an adequate level of objective feedback.

I know, I know: it seems as though I’m harping on this point. However, I can’t even begin to calculate how often I meet aspiring writers who have sent out what they thought was beautifully-polished work to an agent without having run it by anyone else — only to be devastated to realize that the manuscript contained some very basic mistake that objective eyes would have caught easily.

Trust me, wailing, “But my husband/wife/second cousin just loved it!” will not help you at that juncture.

If you belong to a writers’ group, you already have a built-in problem-catching system in place — or you do if you belong to a GOOD writers’ group. If you have been hanging with other writers too polite to tell you about logical holes in your text, grammatical problems, or the fact that your protagonist’s sister was names Myrna for the first hundred pages and Myra thereafter, it really would behoove you to have a few more critical eyes look over your work before you send it out.

But even as I write this, I know there are some ultra-shy or ultra-independent Jo March types out there who prefer to write in absolute solitude — then cast their work upon the world, to make its way as best it can on its own merits. No matter what I say, I know you hardy individualists would rather be drawn and quartered than to join a writers’ group, wouldn’t you? You are going to persist in deciding that you, and only you, are the best judge of when your work is finished.

And maybe you are right; not having read your manuscript, I can’t say for sure. It’s certainly not completely out of the question for a writer to be a good judge of her own work — he can, if he has a well-trained eye, is not prone to coddling himself, and sufficient time to gain perspective on it.

That last condition is the rub, isn’t it? In our eagerness to land an agent and get into print, who has time to let a text marinade for a month or six?

Ray Bradbury, I’m told, used to lock each of his manuscripts up in a desk drawer for one full year before taking them out for revision. After that long, and after working on so many projects in between (our Mr. B. has always been rather prolific), he could come back to it with a relatively unbiased eye.

Relatively unbiased is the operative term here, as complete objectivity about one’s own work is not possible — or even, I would argue, a desirable thing were it practically achievable. Someone, after all, needs to be able to make the final determination about whether a paragraph that every first reader said should go should remain in the text.

Ooh, that hit a sore spot for some of you, didn’t it? I’m not too surprised; since writers love words so much more than other people, we probably shouldn’t be astonished — as agents and editors sometimes seem to be — when we exhibit deep infatuation with some particular sentence, paragraph, chapter, etc. that evidently holds few charms for anyone else. Or, frankly, that might not entrance even the person who wrote it five months hence.

Love’s like that: when we fall, we fall hard. Then we wake up one day and think, “Hey, what was I thinking?” One of the great gifts of seeing one’s exes from time to time is to remind ourselves how much our tastes change over time.

No offense to my college boyfriends. I assume the feeling’s mutual.

I would be the last person to trot out that tired old axiom about killing your darlings — hands up, everyone who has attended a writers’ workshop and seen a promising piece that needed work darling-chopped into a piece of consistent mediocrity. CONSIDERING killing your pet phrases is often good advice, but for a writer with talent, the writer’s pet phrases are often genuinely the best part of the work.

Take that, Dorothy Parker!

However — and this is a lulu of a however, I warn you – until you get an objective opinion, you cannot know for sure whether those darlings deserve to live…or, indeed, how good your own eye is.

That being the case, isn’t it just a trifle masochistic to use your big shot at catching an agent’s attention as your litmus test for whether you are right about your own editing skills? Even if you find only one person whom you can trust to tell you the absolute truth, your writing will benefit from your bravery if you ask for honestly locally first.

“But Anne,” I hear some of you wailing, “where would I FIND such estimable souls to ask? And how can I figure out who is too fond of me to be objective?”

Excellent questions, oh heartfelt wailers — fine enough that they deserve a post of their very own. Tune in next time.

As always, keep up the good work!

A few thoughts on getting good feedback, or, why Millicent should not be the first unbiased human being who sees your manuscript

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I have quite a bit of material to cover today, but before I launch into what you will be delighted to hear is a brand-new series that has nothing whatsoever to do with red flags on the first pages of manuscripts (well, not much to do with them, anyway), I wanted to take a moment to direct the attention of those of you who don’t habitually read the comments on recent posts (a VERY worthwhile endeavor, often, since readers ask such terrific questions) back to last Tuesday’s post. As those of you with retentive memories will no doubt recall, I raised as a cautionary exemplar of the perils of giving up too easily a character in the soon-to-be-released Canadian indie film ONE WEEK, a gloomy fellow who, according to the rather intrusive voice-over narration, had abandoned his submission process just before he would have reached precisely the right editor at HarperCollins, despite the fact that this fine publishing house, like all of the US majors, does not accept unagented submissions.

I’m delighted to report that a generous soul at HarperCollins caught my ramblings on the subject and wrote in to report that HC has recently established Authonomy, a site that encourages aspiring writers to post excerpts of their work for peer review, essentially. Those that receive the best reviews have a shot passing under the eyes of precisely the kind of editors the hero in ONE WEEK failed to have the tenacity to reach.

What’s the difference, you may well be wondering, between Authonomy and similar sites? You’re going to want to read what the HC denizen has to say on the subject.

No, you’re going to have to go see for yourselves. Shoo.

I have to say, I’m a big fan of writers reviewing one another’s work — and not only, as is often the case on the web, when there’s a competition at stake. Writers often, as John Irving is fond of pointing out, to have strong and sometimes indefensible tastes (hey, he said it; I didn’t), but they tend to read more carefully than other readers. They’re also — and this is vitally important, if one is handing around manuscripts prior to submission — are far, far more likely to catch the kind of errors that might send Millicent the agency screener into a tizzy.

I told you that the series to come had a little something to do with those pesky red flags. If you’re in the throes of querying, now is a terrific time to be seeking out sharp-eyed first readers to help ferret out manuscript problems before you slip those pages under Millicent’s notoriously gaffe-sensitive retinas.

I heard that giant collective guffaw from my long-term readers. “When precisely,” you are no doubt asking yourselves, “does Anne think it ISN’T a good time to scan a manuscript for faults that might annoy Millicent? Or, at the very least, to scan it for common mistakes and deviations from standard format?”

Okay, you’ve got me there. I preach that particular gospel quite a bit here, and with good reason: it is absolutely vital to clear your manuscript (and query letter, and synopsis) of spelling and grammatical errors, pronto. Or at least before you send it out, whether to the pitiless scrutiny of an agency, the criticism of a literary contest, the daunting prospect of self-publication, or even a solid peer review.

Why? Because in any of these fora, the author is generally held responsible for mistakes. You’ll want to minimize them.

If you’re submitting your work to an agent, this is absolutely basic to success. Since agency screeners tend to stop reading after just a couple of spelling or grammatical errors, giving a book an honest shot at getting picked up means taking the time to create clean copy. This is not a business where good enough is in fact good enough; technical perfection is expected.

I’ve said it before, and I shall no doubt say it again: it’s worth your time to rework your manuscript until it fairly shines.

And I’m not just talking about just running your pages through a standard spell-check, either — although you’d be astonished, I hope, at just how few submitters apparently take even that minimal precaution. Spell check, by all means, but there is no substitute for the good ol’ human eye running down a PRINTED page of text for catching errors.

I’m going to make that admonition even stronger: because technical perfection is so important, I implore you, DO NOT rely upon your word processing program’s spelling and grammar checker as your only source of proofreading. As any professional editor will tell you, they tend to be rife with technical errors — mine, for instance, regularly tells me to use the wrong form of there, their, and they’re — and it’s far too easy for a slip of the mouse to convince your dictionary to accept caseless when you mean ceaseless.

I can already see my long-time readers getting out their hymnals to sing along, so let’s go ahead and sing it together: NEVER submit a manuscript without first reading it IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD.

Why not proof on your computer monitor? Because, as those editors to whom I referred above will happily tell you, the screen is not the best place to proofread, even if you read every syllable aloud (which I recommend, particularly for novels that contain quite a bit of dialogue). It’s just too likely that the eyes and the brain will blur momentarily in the editing process, sliding past an error unseen.

Yes, even if you have a simply immense computer screen — this is an instance where size truly doesn’t matter. (And the masses rejoice!)

I know whereat I speak here. Since I edit professionally, I have a monitor that could easily balance a small litter of puppies on it, but I ALWAYS use hard copy for a final edit, both for my work and for my clients’. As my downstairs neighbor would, I’m sure, be overjoyed to tell you, if a deadline is close, I’m going to be sitting in my library, reading the relevant manuscript in its entirety, in hard copy, out loud.

I’m funny that way. You should be, too.

After you have proofed and poked the slower movements of your text, I STRONGLY urge you to have at least one third party reader take a gander at it. At the risk of sounding like the proverbial broken record, it is NOT the best idea in the world to be the only eyes who see your work before it lands on an agent’s or editor’s desk. (Or the press, if you are intending to self-publish.)

Gaining some outside perspective, via a trustworthy first reader, has many benefits. Most notably, as I intimated above, good pre-submission feedback can enable you to weed out the rookie mistakes that tend to result in our old pal Millicent the screener’s choking on her coffee and reaching for the form rejection letter. Like, for instance, misspelling your own name or address on the title page.

Stop laughing — it happens more than you might think. Writers are often in a tearing hurry to pop those requested materials into the mail.

Other than the simple fact that other eyes are more likely to catch mistakes than you are the 147th time you read a text, there is another reason that you should run your work by another human being before you submit them. I tremble to report this, but it is very, very common for writers to send off the first chapter or three of their novels WITHOUT EVER HAVING ANYONE ELSE READ THEM.

The result, of course, is that the agent’s feedback is the first time many writers EVER get an outside opinion of their work.

Was that vast collective ulp! the sound of those of you familiar with the gist of my last two posts choking on your herbal tea? What you just thought is precisely correct: due to the pervasiveness of the form-letter rejection, feedback on submissions is usually either minimal or non-existent.

Or so generic that it could apply to any manuscript Millicent saw — remember, just because a rejection letter or e-mail is personalized with your name doesn’t necessarily mean that it was written freshly in response to reading your book. Stock phrases like I just didn’t fall in love with it, this is a tough market for fiction, and it doesn’t meet our needs at this time have graced rejection letters for many years; they’re not intended to serve as meaningful feedback, but as a polite negative.

It does not, in short, tend to be feedback that’s likely to help a writer improve her work before the next round of submissions. Your writing deserves feedback with content you can use.

Now, there are a lot of places you can receive such feedback. You can ask a professional freelance editor, as I mentioned back in December (for tips on finding one that’s a good fit for you, please see the aptly-named HOW DO I FIND A FREELANCE EDITOR? category on the list at right); you can join a critique group; you can exchange pages with another writer, preferably one who writes in your book category. No one method is right for everybody, so you may need to experiment a little before figuring out how you most like to receive feedback.

But remember back at Thanksgiving, when I was preparing you for that inevitable moment when some well-meaning co-celebrant leans over to ask, “So, dear, how’s your writing coming? Published anything yet?” No matter how sincerely this person asks to read your work, no matter how flattering her request may be, no matter how much she swears that she would love nothing better than to read it and tell you what she thinks — if this person is a close friend, lover, would-be or ex lover, or — sacre bleu! — a family member,

DO NOT, UNDER ANY CIRCUMSTANCES, MAKE THIS PERSON THE FIRST READER OF YOUR BOOK.

Long-term readers, chant it along with me now: the input of your best friend, your mother, your siblings, and/or your lover(s), however charming it may be, is unlikely to yield the kind of concrete, tangible feedback every writer needs. No offense to your kith and kin, but it’s true. Ties of affection do not necessarily good readers make.

Far be it from me to suggest that anyone who cares about you might be sweet and generous enough to tell a few white lies to spare your feelings, but frankly, it happens. Be grateful that you have such supportive folks in your life. Cherish them; appreciate them; cling to them with the tenacity of an unusually insecure leech.

But DO NOT, UNDER ANY CIRCUMSTANCES, MAKE THESE PEOPLE THE FIRST READERS OF YOUR BOOK.

Get other first readers for your manuscripts, because a first reader who does not have the objectivity — or, often, the reading experience in your genre — to tell you the truth about your manuscript is simply not useful for a writer.

The closer the emotional tie, the lower the objectivity — and no, smart people who read a lot are not exempt from this rule. Even if your father runs a major publishing house for a living, your sister is a high-flying agent, and your lover reviews major novelists regularly for THE WASHINGTON POST, they are unlikely to have the perspective necessary to give you objective feedback.

Why? Because they like you.

Don’t fault them for that. It’s their job to make you feel better about yourself — or to make you feel worse about yourself, depending upon your taste in relationships and familial patterns.

So when your Aunt Ermintrude says she’d just LOVE your manuscript (and trust me, at some point, she will; everyone likes the idea of getting a free advance peek at the next big bestseller), I give you my full permission to use me as your excuse for saying no.

Do it politely, of course, as if you were acting upon medical orders. “I’m sorry, but I’ve been advised by Dr. Mini that until I find an agent, I need to limit myself to objective readers,” or “I’d love to, Aunt Ermintrude, but I have a writing group for feedback — what I need you for is support!” tends to go over MUCH better than, “What, are you just trying to get out of buying a copy of the book?”

No one likes getting called on that. Trust me on that one; I’m a doctor, after all.

And, let’s face it, when you do have a book coming out, you DO want your Aunt Ermintrude to buy it — and to talk all of her friends into buying it. If you think that professional writers don’t cadge on their relatives this way, think again: most of the pros I know keep mailing lists of everyone who has ever cut their hair, cleaned their teeth, listened to their son’s book reports, etc., to send a postcard the instant a new book of theirs comes out.

Oh, before I forget, here’s a bit of advice for those of you who already have agents and/or publishing contracts: break yourself of the habit NOW of promising free copies of your future books to your kith and kin. Since authors now receive so few copies – and are often expected to use those for promotion — it’s really, really common for the writer to end up having to BUY those promised freebies to distribute.

Yes, you read that correctly. Picture everyone who has ever said to you, “Oh, you’ll have to send me a copy when it comes out,” and do the math.

Promise to sign it for them instead. Get Aunt Ermintrude — and everyone else who loves you — used to the idea that supporting you means being willing to shell out hard cash for your book. Let them know that it’s one of the ways you would prefer to receive affection.

But DO NOT, UNDER ANY CIRCUMSTANCES, MAKE ANY OF THESE PEOPLE THE FIRST READER OF YOUR BOOK.

Is any of this sinking in? Okay, here’s a pop quiz: it’s Valentine’s Day, and you find yourself wrapped in the arms of some charming, well-meaning soul who whispers those words that make the average aspiring writer melt like butter, “I’d LOVE to read your book.”

You know what your response will be, right? Right?

Hey, stop fantasizing about meeting a gorgeous stranger who wants to read your book and concentrate. Trust me, it will be better for both your book and your relationships with your loved ones if you thank him/her/them profusely — and say no.

Ditto with loved ones of every description.

As those of you who have been reading this blog for a while are already aware, I definitely practice what I preach in this respect. My mother is one of the best editors I’ve ever met, an eagle eye with 60 years of manuscript-wrangling experience (yes, really). Naturally, she is eager to read my work, but we’ve both been in this business long enough to know that giving birth to a writer pretty much automatically disqualifies a reader from being particularly objective about that writer’s work.

So yes, in answer to that loudly unspoken question, I do know precisely how hard it is to say, “I love you, but I don’t want feedback from you.”

I can feel that some of you still aren’t convinced. Perhaps you have kith and kin who just adore giving their unvarnished opinions to you, ostensibly for your own good. “Is it really worth worrying,” I hear voices out there saying, “The cousin who told me I looked stupid in my prom dress will be afraid to tell me that Chapter Three doesn’t work? Since Grams has no problem telling me that she hates my husband, why should she hesitate to rip my novel to shreds, if it needs it?”

This is the other primary reason not to ask your loved ones for feedback, even if they are noted for their blithe indifference to any pain their truth-telling might cause to others: if you care about the advice-giver, it’s hard NOT to be emotionally involved in the response.

Ponder that for a moment, and you’ll see that it’s true. If your favorite brother critiques your book, rightly or wrongly, it’s probably going to hurt more than if a member of your writing group gives precisely the same advice. And by the same token, the emotional baggage of the relationship, even if it is neatly packed and generally non-obtrusive, may make it harder to hear the advice qua advice.

Also — and I hesitate to bring this up, because, again, I’m sure your kith and kin are marvelous human beings to a man — but all too often, critique by loved ones often runs in the other direction, particularly if you happen to be loved by the type the psychologists used to call passive-aggressive.

I have had many, many editing clients come to me in tears because their significant others have pounced on the first typo of the manuscript as evidence that the writer should never have put pen to paper at all. Long-repressed sibling rivalries often jump for joy when they see a nice, juicy manuscript to sink their teeth into, and are you quite sure that your best friend ever forgave you for the time that your 4th-grade soccer team beat hers?

What you need is feedback on your BOOK, not on your relationships. Or, at least, that’s what you need in order to improve your book. (The state of your relationships is, of course, up to you.)

Which is why (cover your ears, because I’m about to start shouting again) YOU SHOULD NOT, UNDER ANY CIRCUMSTANCES, MAKE ANY OF THESE PEOPLE THE FIRST READER OF YOUR BOOK.

Often, too, when you’re dealing with people unused to giving feedback, being overly-judgmental is not even a reflection of their opinions of your book: in many cases, being vicious is what people think giving feedback means. (And if you doubt this, take a gander at the first efforts of most movie reviewers, who evidently believe that the title critic means that they should never, under any circumstances, say anything positive about a movie that might, say, induce a reader to go and see it.)

I’m not saying not to show your work to your kith and kin — if it makes you happy, do. But even if your Aunt Mary won a Pulitzer in criticism last year, you probably should not rely solely upon her critique of your manuscript.

Yes, I know: finding good first readers is a whole lot of work, especially if you live in a small town in what is generally described as the middle of nowhere. But, at the risk of wearing out the record, if you are going to be called on a mistake, it is FAR better to be a little embarrassed by a good first reader than rejected by a hyper-critical agent, editor, or contest judge.

That way, you can fix the mistakes when the stakes are low – and, frankly, you’re far more likely to get usable feedback. If you are one of the many too shy or too busy to show your work to others, yet are willing to send it out to be evaluated by grumpy literary assistants hyped up on seven lattes before lunch, consider carefully whether you really want your first reader to be someone who does not have either the time or the inclination to give you tangible feedback.

Because, really, will We’re sorry, but your manuscript does not meet our needs at this time tell you whether that orgy scene in Chapter 8 is the problem, or if it’s your constant use of the phrase, “Wha–?”

Trust me, you need first readers who will tell you PRECISELY that.

Next time, I shall talk about strategies for getting the kind of good, solid feedback you need without treating your first readers like mere service-providers. (Hey, if you want to do this without engendering social obligations, you really should be working with a paid professional freelancer, rather than your friends.)

Until then, keep up the good work!

If you had only one week to live, would you spend it — querying?

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I’m just back from the opening weekend of the Victoria Film Festival — yes, even living a mere three hours from the border, I still had to take a ferry boat to see any significant amount of Canadian film, and I’m delighted to report that this particular festival’s offerings were well worth a few hours of traveling over wind-jostled water. Normally, it’s only the hand-held camera work that leaves one a bit seasick at an indie film festival, but in this instance, the voyager to and from the festival could enjoy the educational experience of comparing literal seasickness with the merely visually-induced variety.

A good time was had by all, in short.

I was thinking of you, readers, during the gala first screening of a potential crowd-pleaser entitled ONE WEEK, an often genuinely delightful romp about an unfortunate soul who learns that he has that rarest of diseases, asymptomatic Stage 4 cancer metastasized through all of his major organs. So what does he do? Naturally, he goes on a solo motorcycling spree across most of Canada, in order to learn Important Life Lessons (ILL), of course.

Because, you know, no filmgoer has ever seen a protagonist do that before. At least the Canadian Rockies part.

Some of you are already anticipating the point I’m about to make, aren’t you? “I’m onto you, Anne,” the second-sighted predict. “You’re going to draw a parallel between this basic film plot, which we’ve all seen many times before, and the premise repetition Millicent the agency screener sees constantly. I’m also sensing that you’re going to spout that old publishing biz truism, it all depends on the writing.”

Gotcha, oh anticipators: I was not going to say that at all. (But well caught, anyway.) No, I was going to say that I thought of you fine people all throughout this film because the protagonist is an aspiring writer.

Because, you know, there has never been a movie about one of those. Aspiring writers make marvelous progress-markers in films, apparently, because as soon as they learn whatever ILL the script dictates, all the plot has to do in order to create a happy ending is to show his (almost never her, I notice) book for sale in a store window.

You know, the way that the road to publication always works in real life. Authorial success or failure has nothing to do with the writer’s talent, storytelling ability, and/or whether s/he has anything interesting to say, evidently, but by true movie logic, is composed of equal parts wanting it more than anybody else and resolving one’s personal crises through ILL.

Add luck and stir. Presto: publication!

Seldom in a film does a writer do anything as pedestrian as, say, sit in front of a computer screen, typing away, or staring off into space, thinking, or sending out 150 query letters. Admittedly, the way writers actually spend their work time isn’t all that interesting to observe — “Look, honey, he just finished entering changes from the hard copy, crumpled up a piece of paper, and recycled it!” — which is why, in case you’ve been wondering, that biopics about writers tend either to ignore their writing entirely (in HENRY AND JUNE, for instance, the sole appearance any piece of Mssr. Miller’s writing makes is when his justifiably fed-up wife tosses a manuscript in the air like confetti) or to pretend that their lives were exactly like their books.

Because, naturally, no one ever writes anything that isn’t autobiographical. Unless, of course, it’s a memoir, in which case we should all assume that it’s a collection of monumental lies.

In ONE WEEK, for example, the protagonist has written the expected lightly fictionalized autobiographical novel. Thus, those of us cowering in the dark of the movie theatre know implicitly that he is a devotee of truth.

That’s lucky, because the audience has to take the protagonist’s writer cred on faith: in a moment that if it appeared on the page would cause any Millicent in the business to shout, “Show, don’t tell!” we are simply told that he was an aspiring writer — by a voice-over, no less. As in an inexplicably high percentage of films with characters-who-write, the audience was never actually treated to the sight of him DOING any of it.

Because, presumably, those of us who court the muse are invisible to film, in much the way that a vampire is invisible to a mirror.

And now, you will be delighted to hear, we are approaching the reason that I brought this film up at all: our hero was not only a writer-behind-the-scenes, but a discouraged, rejected one.

How do we know this? Well, the voice-over told us so, accompanied by a shot of the protagonist standing in front of what appeared to be a grand total of fifteen rejection letters thumb-tacked to a bulletin board. This small handful of rejections, the narrator tells us, so depressed our hero that he never tried to write anything again.

Well, that’s realistic enough, isn’t it? I don’t have anything clever or sarcastic to say about that. That’s just reality. I’m sure all of us know faint-hearted writers who, having made a breathless stab at catching the industry’s attention, curled up in a ball at the first rejection (or the 15th) and just gave up.

Sad? Of course. In real life, we all have sympathy for such tender souls who allow their dreams to be smothered by the jarring realization that the literary world was not, in fact, holding its breath, prepared to drop everything when this particular book came along

But would any talented novelist out there care to venture a guess as to why a reader might not find a fictional character suffering from the same slings and arrows of literary fortune all that sympathetic on the printed page? Or, if not all readers, at least professional ones like Millicent?

If you immediately shouted out, “Because Millicent the agency screener knows that it’s a heck of a lot easier to sell a novel or memoir with an active protagonist to an editor than one who simply observes his life going on around him!” give yourself a gold star for the day. If you elaborated to explain why — murmuring, for instance, “Generally speaking, readers prefer following protagonists whose actions and choices move the plot along, rather than being helpless, unresisting victims of a smothering fate — although that particular preference is stronger in U.S. readers, and thus in NYC-based Millicents, than in the other literary capitols of the world” — award yourself two gold stars and a big kiss on the cheek.

In response to the great gasp I just heard from the large majority of novelists and memoirists out there to whom that is news, never fear. In a couple of weeks, I’m going to delve into the ubiquitous problem of the passive protagonist, one of the most common reasons that novels and memoirs alike get rejected mid-manuscript.

For now, I just want to point out the additional reason that an agent, editor, contest judge, or other professional reader tend not to find writer-who-gives-up-at-first-rejection story at all sympathetic: not only is it an exceedingly common phenomenon, but they also know from first-hand experience those who are prepared to give up so easily seldom make it as authors, even if they do manage to get picked up with unusual speed. If the first rejection doesn’t wither these shy souls, the first bad review will.

Not very empathetic with what can be honest-to-goodness heart-rending pain? Definitely. But at a time in literary history when even the best manuscripts generally get rejected dozens and dozens of times before being picked up, such an attitude is at least understandable, isn’t it?

I’m sensing some uncomfortable shifting in chairs out there. “But Anne,” I hear those of you disturbed by that last paragraph demur, “isn’t knowing that likely to depress at least some of us into not sending out our work at all? So why even bring it up, since you just spent much of January urging us to take control of our submissions, polish them up, and send them on their merry way?”

Well observed, uncomfortable shifters. My goal here is twofold: to remind all of you who are in the throes of querying and submission that it’s only sensible to gird your proverbial loins for potential rejection, since pretty much every eventually successful author encounters quite a bit of it on the way to publication, and to reassure those of you who have been brave and virtuous enough to be sending out queries and submissions that no single rejection can possibly mean that it’s not worth sending out your work again.

And frankly, even the Millicent who rejected it would probably tell its author that. These days, the pros expect a good manuscript to have been rejected quite a bit before it finds a home. All a single rejection NECESSARILY means is that a particular person said no on a particular day.

You may have noticed that this particular reality runs contrary to popular belief amongst aspiring writers, but the fact is, no individual agent represents the entirety of the industry’s opinion. In other words, please don’t give up as quickly as the writer in ONE WEEK — in this market, it just doesn’t make sense.

Trust me on this one: virtually any book that you liked that came out within the last five years was rejected more than 15 times. And yes, now that you mention it, the fact that the protagonist gave up after what was quite a cursory submission history did make this particular audience member wonder if he had it in him to be a successful novelist at all.

So there I was, all set to suspend my disbelief and follow this ex-writer throughout his often-amusing story, when WHAMMO! that ubiquitous narrator spoiled the whole thing for me by informing the audience that if ONLY our hero had made one more submission, he would have discovered that HarperCollins had just hired an editor hungry for precisely the type of book he had written.

Wait a minute — those fifteen rejections were supposed to be from publishing houses, not agencies? Major ones like HarperCollins, the kind that as a matter of policy do not accept ANY submissions from unagented writers? And our hero is despondent because his novel has gotten rejected by them?

I was flabbergasted. All I wanted to do was grab the protagonist by his button-down shirt and shout into his face, “Honey, no one ever read that book. Those rejections that depressed you so much are form letters.”

Strange to say, no one else in the theatre seemed moved to similarly histrionic disbelief.

Yet from a writer’s point of view, this revelation could mean only one of two things: either the audience is supposed to think the protagonist is completely ignorant, too unprofessional to bother to learn how the publishing industry actually works before blithely sending off a manuscript, or that no one affiliated with the film bothered to do said homework — because, really, if all of those rejections had been from agents, rather than publishing houses, they would have been precisely as depressing, wouldn’t they?

I’ll leave it to future filmgoers to decide which is the more probable interpretation. Suffice it to say that at no point in the film does either the protagonist, anyone around him, or that self-satisfied narrator ever suggest that the proper thing to do would be to find an agent, since that is how fiction is sold.

I’m sensing more disgruntlement out there, amn’t I? “I’m confused, Anne. Why are you so positive that no one at a major publishing house ever read our hero’s book?”

Other than the fact that all of the major US publishing houses accept only agented submissions, you mean? If you don’t believe me, check out their websites — and you should, because any editor who works for them will expect a writer of promise to be aware of this fact. While some smaller and independent publishers still do accept submissions directly from writers, the big boys don’t.

Which means, in practical terms, that the inevitable result of our hero’s sending a manuscript to an editor at a great big publishing house would be the manuscript’s immediate return, if he included a SASE, along with a prefab rejection letter devoid of any content specific to that particular book. Or, if it were an electronic submission, either a form-letter e-mailed response or no reply at all.

So, as anyone with any experience with those publishers could have told him: never, ever submit an unsolicited manuscript to a publisher. It’s just a waste of your time and resources. Wait until you are asked to send that manuscript.

Actually, a wise aspiring writer extends this stern little axiom to small publishing houses and agencies, too, since both routinely reject unsolicited manuscripts unread. The rejection letter tucked into the SASE might not specifically say that — the whole point of a form-letter rejection, after all, is that it is not tailored to every contingency — but this is such a ubiquitous policy that it’s safe to assume that the sheer fact of the submitter’s having jumped the gun lead to summary rejection.

So how does one go about getting a manuscript solicited? As we have often discussed here, usually by the writer’s either querying or giving a verbal pitch to an agent or editor from a small press. If they like the query or pitch, they will ask to see pages — thus the term solicited.

Yes, yes, I know: most of you are already aware of this, but since either ONE WEEK’s protagonist or its screenwriter was evidently unaware of this important set of realities, I felt compelled to spell it out. I would hate for any good aspiring writer out there to give up after fifteen rejections that essentially meant nothing more than You don’t know how the publishing industry works, do you?

I’m hearing more huffing. “That seems like a pretty draconian way to treat a person’s dreams,” some of you sniff. “Not to mention self-defeating. How do they know that one of those unsolicited manuscripts ISN’T the next classic or the next major bestseller?”

A perfectly valid question, but the fact is, rejecters of unsolicited manuscripts receive so many properly-submitted manuscripts that they don’t really have to worry about the one that might have gotten away. That’s merely a practical response to the huge volume of manuscripts that are written every year.

Also, you know how I often mention that one of the reason agencies expect potential clients to jump through so many hoops is to weed out the writers who can’t or won’t follow directions? As hard as it may be to face, if the fine folks who run publishing houses have a choice — and I assure you that they do — between a good manuscript by an aspiring writer who has taken the time to learn the rules of submission and an equally good one by someone who has not, they’re not going to hesitate an instant before selecting the first.

And rejecting the second unread. Please don’t make the mistake of sending out unsolicited materials; it will only end in heartache.

Which is why, contrary to the impression I might have given above, I would advise aspiring writers to see ONE WEEK: perhaps unintentionally, it’s a cautionary tale about the perils of not doing your homework before submitting. For a manuscript, it honestly is a life-or-death issue.

And that brings me back to the question in the title, or at least a variation on it: if you found that you had only a limited time to live, much of it would you invest in trying to get the work you had already written published? Or would you instead write something new that you had already intended to write but never had the time? Polish off something already in progress?

Yes, these questions are a trifle morbid, but for those of us who have devoted ourselves to the life of the pen — and thus to a bid for immortality — they’re not insignificant. As we discussed in December, an awful lot of good writers put off until tomorrow what they could be writing today. Even more frequently, aspiring writers often delay the moment of composition until that oft-delayed ideal moment when they will ostensibly have scads of time with nothing else to do.

I’ll spare you the obvious conclusion to this thought. But isn’t it a pretty good argument for getting on the ball right away?

And you thought I was kidding about having thought about all of you throughout the screening of this film! More thoughts on form letter rejections follow tomorrow — keep up the good work!

Seeing submissions from the other side of the desk, part XXI: but wait, there’s more!

ron-popeil

Are you surprised to see another post on first-page rejection reasons coming after I’ve already gone over the Idol list of red flags? What can I possibly still have to say on the subject, after nearly three weeks of harping upon it?

Plenty, as it turns out. As excellent and extensive as the agent-generated list was in its day, as full of classic submission problems as any such list could possibly be, the agents in question generated it a couple of years ago. As I’ve been shouting from the rooftops practically since I began writing this blog, the standards for what agents are seeking in a manuscript change all the time, along with the literary market itself.

Contrary to popular belief amongst aspiring writers, good writing, a solid premise, and catchy character names are not necessarily enough to catch an agent’s eye today. Yes, a novel or memoir submission typically needs all of those elements to be successful, but now as ever, it needs something else: to be a book that the agent can picture selling in within not an ideal market, but the one in which s/he is currently attempting to sell books.

Yes, I do realize what I just said: a manuscript could conceivably be perfectly marvelous and still not be what an agent would consider marketable in the literary market right now.

Why right now in particular? Well, agents have always made their living by selling their clients’ work to publishers — since reputable agents don’t charge fees over and above their contracted percentage of a book sale, they make money only when they hawk their clients’ books successfully — but even a cursory glance at PUBLISHERS WEEKLY or PUBLISHERS MARKETPLACE will tell you that these are exceptional times for the publishing industry.

How exceptional, you ask? Well, I don’t mean to alarm you, but PUBLISHERS WEEKLY laid off its editor-in-chief earlier this week. (You will be greatly missed, Sara Nelson.)

What does this mean for aspiring writers? Probably, that agents will be a bit warier about picking up new clients until the publishing houses decide what their new strategies will be. That, and that vampire books like the TWILIGHT series will continue to get snapped up at a prodigious rate until the next surprise bestseller comes along.

So the best thing you could possibly do right now is rush right out and buy 50 books similar to yours — and convince 100,000 of your friends to do the same. Like it or not, that’s now new marketing trends are made.

Since my readership is made up almost exclusively of writers, I’m going to go out on a limb here and assume that none of you like it.

I don’t pretend to be able to predict the next big thing — other than the novel I’m about to finish writing, of course — but there are a few trends in what gets rejected and accepted that I’ve noticed cropping with increasing frequency over the last year or so. Since once a pet peeve is established, it tends to hang around for a while on Millicent the agency screener’s red flag list, it’s probably a good idea to avoid them for the foreseeable future.

I know — kind of ironic, given how opaque the future of publishing is right now. Let’s plow ahead anyway. Some stuff that hasn’t been playing well lately:

1. Unprofessionally formatted manuscripts.

I know that I harp on this one quite a bit — as evidence and for the benefit of readers new enough to this blog not to have lived through my extensive discussions of what publishing professionals expect manuscripts to look like, please see the HOW TO FORMAT A MANUSCRIPT and STANDARD FORMAT ILLUSTRATED categories on the category list at right — but it honestly is true that if a submission does not look professional, Millicent is more likely to reject it, regardless of the quality of the writing. Since the volume of queries and submissions has been skyrocketing as the economy has worsened (writing a book is a LOT of people’s Plan B, apparently), she can afford to be even pickier than usual.

Take the time to make it look right.

2. “I’ve seen that before.”

This is a practically inevitable side effect of the aforementioned volume of queries and submissions rising, but standard storylines, stock characters, and literary clichés in general seem to be getting judged more harshly of late, probably because Millicent has been seeing the same things over and over again.

Does this mean that this is a great time for writers who embrace radical originality. Not exactly, because…

3. Fiction that challenges the status quo very strongly.

This is one of the truisms of the publishing industry for the last century — during uncertain economic times, comforting and escapist plot lines tend to sell better. Unfortunate, but true. It has to do with what’s known as the Peanut Butter and Jelly Index: when Americans are feeling insecure about the future, sales of inexpensive comfort foods tend to rise — as do books that make readers all warm and fuzzy.

In light of the recent revelations about certain peanut butter manufacturers, it might be more accurate to call this the Oreo or Top Ramen index right now, but you catch my drift.

Historically, agents and editors have followed these trends, shying away from more challenging plot lines, unusual worldviews, and even experimental use of prose. Since I’m personally a big fan of challenging plot lines, unusual worldviews, and experimental use of prose, I’m not all too happy about this, but it might be worth holding off on submitting any of the above for a few months, until the industry has had time to get used to new economic realities.

I know; it’s annoying.

4. Vocabulary or tone inappropriate to book category.

I’ve been hearing a LOT of complaints in that bar that’s never more than a 100 yards from any literary conference in North America about submissions from writers who don’t seem aware of either the target audience or the conventions of the categories in which they have written books. From coast to coast, Millicents and their bosses have been railing about YA with too-adult word choices, literary fiction with a fourth-grade vocabulary, and cynical romances.

I suspect that the increased pervasiveness of this one is actually an expression of the publishing industry’s smoldering resentment that book sales have dropped; if the writers of these books were actually buying the new releases in their genres, the logic goes, they would be more conversant with what’s selling right now. Having met scads of writers who say, “What do you mean, what do I read? I don’t have time; I’m too busy writing,” I have to say, I have some sympathy with this one.

Remember, from the industry’s point of view, a writer’s being up on the current releases for her type of book is considered a minimum standard of professionalism, not an optional extra. At least take the time to go to a well-stocked bookstore and thumb through the recent releases, to make sure that your submission doesn’t fly too far out of the acceptable range.

5. Narrative voices that read as though the author has swallowed a dictionary.

This is a perennial complaint that’s been getting more play recently, probably because of the convenience of the Thesaurus function in Word, but for Millicent, a submission crammed with what used to be called three-dollar words does not necessarily read as more literate than one that relies upon simpler ones. Yes, I know that English is a beautiful language crammed to the gills with fabulous words, but use that thesaurus sparingly: from a professional reader’s point of view, the line between erudite and pretentious can sometimes be pretty thin.

Few readers, they argue, will actually stop reading in order to go and look up a word in a novel written in their native tongue. They speak from personal experience: it’s something Millicent would literally never do while scanning the first few pages of a submission.

Here again, your best guideline is the current market for your type of book: generally speaking, a writer will always be safe sticking to the vocabulary level of recent releases in his book category. If you want to sneak in more obscure words here and there, make sure that their meaning is evident from context.

Trust me on this one.

5. Humor that Millicent doesn’t find funny.

Perhaps it’s due to the major presidential candidates’ having employed speechwriters this time around who wrote better jokes for them, but in the last couple of years, more aspiring writers seem to be trying to incorporate humor into their work. Since genuinely funny writing is a rare and wonderful thing, I can only applaud this trend.

Just make sure that it’s actually funny before you submit it on the page — not just to you and your kith and kin, but to someone who has never met you and is from a completely different background. And no, having one character laugh at a joke another character has just made will not cause Millicent to find it humorous.

And remember, nothing dates a manuscript faster than borrowing a joke from the zeitgeist. Particularly if the joke in question is lifted from a sitcom.

If you choose to open with humor, run it by a few good, unbiased first readers before submitting it. Since even those of us who write comedy professionally are heavily reliant on reader reaction to determine what is and is not legitimately funny, I’m going to spend some time next week talking about how to scare up some genuinely useful feedback.

6. Unlikable protagonists.

This is another golden oldie that’s been cropping up with increasing frequency of late: it’s long been an industry truism that if the reader doesn’t find the protagonist likable, she’s not going to want to follow him through an entire book. And I don’t just mean finding him kind of tolerable; Millicent’s going to want to find the guy actively engaging.

Why might this perennial objection be flying out of Millicent’s mouth more often recently, you ask? Did you read that one above about the Peanut Butter and Jelly Index?

I can think of a few more long-standing writing red flags that didn’t make it onto the Idol list — over-use of the passive voice, for instance, or dialogue that doesn’t either flesh out character or advance the plot — but I shall save those for the craft discussion of another day. (Which is, I suppose, another way of saying that I’ve had a long day and I’m pretty exhausted.)

For now, suffice it to say that Millicent honestly does expect to see your best writing on page 1 of your submission — and that since she is going to assume that the writing on page 1 IS your best writing, it’s worth taking exceptional pains over it. As agents have been known to tell one another when they’re in their cups (in that bar that’s never more than 100 yards from any writers’ conference, natch), if the writing on page 1 isn’t remarkable, it doesn’t matter if the writing on page 15 is brilliant, because it’s not as though agents or editors open books at random to check out the writing.

Begin at the beginning, as a reader would, when you revise. Your time investment will bear the greatest returns there.

I’m going to sign off for today and go to sleep, but rest assured, I have a treat in store for you tomorrow, as a reward for having worked hard throughout this lengthy and often downright depressing series. Until tomorrow, then, keep up the good work!

Bringing a memoir to successful publication at an indie press, by Arleen Williams, guest blogger

Hello, campers –
After spending a long, hard few days slogging through the nitty-gritty of how to get a manuscript out the door to an agent or small press — and an even harder couple of days talking about the stresses of doing so — I have an aptly-timed treat for you today, a guest blog on, you guessed it, submitting a memoir to an indie press by one of the bravest memoirists I know, Arleen Williams. Her memoir, THE THIRTY-NINTH VICTIM, was published recently Blue Feather Press.

Naturally, it takes genuine bravery to write any memoir honestly — speaking as a memoirist myself, I had absolutely no idea how emotionally difficult it is to tell the truth, the whole truth, and nothing but the truth on a page intended for publication until I did it myself, or, more precisely, until the editor who had acquired it started asking me to change things.

But Arleen’s situation was, unfortunately, the stuff of nightmares: her little sister, Maureen, was murdered by the worst serial killer in American history. In case any of you missed my enthusiastic cheers when the book came out last April, here is the official blurb:

The Green River murders were headline news throughout the 1980s. By the time the perpetrator was sentenced in 2003, at least 48 young women had met an untimely death at his hands. What started as as string of local killings in Seattle became a national nightmare before it was over. In homes all across America, television news programs and newspapers large and small carried feature stories about the ever-growing list of victims.

Now imagine that during this time, someone you love — your baby sister, a beautiful young woman of 19 — suddenly goes missing. The police are at best unhelpful, and at worst, seemingly uninterested in what’s happened to her. And then comes word you hoped you’d never receive: your youngest sister’s remains have been found. She is yet another victim of the Green River killer. With amazing candor, Arleen Williams tells the story of her family’s journey, before and after the Green River killer murdered her sister Maureen and left her body in a stretch of wilderness off the west side of Highway 18.

What amazed me about Arleen’s memoir is that instead of approaching this horror as true crime — which, frankly, would probably have been easier to write — she embeds the reader in her family’s dynamics in the years leading up to Maureen’s disappearance, as well as after, making their sense of disorientation and loss achingly present. Intriguingly, their interactions are not at all the sanitized, made-for-TV-type family dynamics readers have come to expect from third-hand accounts, but a micro-culture of selective recognition and unanticipated temporary banishments for minor infractions that renders the family strangely equipped — and painfully unequipped — to deal with Maureen’s permanent disappearance.

I don’t want to give too much away, of course, but let me tell you, denial has seldom been so fascinating.

(For a more extensive peek into the memoir’s world, there’s a video about it on her website. And in case you’re wondering, THE THIRTY-NINTH VICTIM may be purchased directly from the publisher, Blue Feather Press, or on Amazon. If you happen to live in the southeastern portion of this fine country, you may have Arleen sign a copy for you at her upcoming readings:

Wordsmiths, Decatur, Georgia
December 15, 7:30 pm

Vino Loco, Englewood, Florida
December 20, 4 pm

I just mention.)

Remember how I was saying yesterday that it often takes a long time for even an excellent manuscript to see print? I believe that Arleen is going to have a thing or two to say about that. Aspiring memoirists will find this guest post helpful, too, as will anyone out there considering working with a small press.

But mostly, I’m thrilled to post this because, frankly, those of you who are writing on dark topics couldn’t possibly hope for a better-suited advice-giver. Please join me, then, in welcoming Arleen Williams as today’s guest blogger.

Take it away, Arleen!

How did a middle-aged straight woman get a memoir published by a small press with a lesbian fiction focus? This is a question I am often asked in one form or another. It’s a sort of how and why question, I suppose. So here’s the answer I tell readers and fellow writers alike: it took relentless determination and a whole lot of luck.

I wrote a story that I felt needed to be told. I took the classes and followed the rules – buying how-to books, reading blogs like this one, honing my query letter, going to conferences. I sent out over fifty agent queries. The responses ranged from harshly impersonal to expressions of heartfelt sorrow for my loss.

What they all shared was that note of rejection. Some included comments suggesting that I make the book more about my sister’s murderer, about the Green River case. Others claimed readers didn’t want a story told from a victim’s perspective.

So what to do? I wasn’t writing true crime or thriller. I wasn’t willing to change from the memoir format that I had chosen. I had two alternatives: self-publish or find an independent press. I opted for the latter and started querying every publisher listed in Writer’s Market that accepted memoir and unagented manuscripts.

After nine months of sending out queries and enduring rejections, I got lucky. I was offered a contract, but my luck ran out again when the company holding my contract was bought out before my book was published.

Unwilling to give up, stubborn determination came into play. I contacted the new company and asked if they intended to honor my contract. That was when my love affair with small, independent publishers began. I was able to talk with them, actually e-mail and get prompt responses.

And they wanted my memoir. Why?

Curious, I asked Emily Reed, co-owner of Blue Feather Books, Ltd., that same question. Why would a small niche publisher of predominately lesbian lit want a straight memoir? Simple answer: they liked it and they thought they could sell it. They publish books by women and for women. They were willing to take a chance on me.

I cannot say enough positive about working through the pre-publication revision and editing process with a small press. It was one-on-one, personal and real. I have developed a lifelong friendship with an editor who lives across the country from me. Jane Vollbrecht (my editor for The Thirty-Ninth Victim) and I will meet for the first time later this month when I do a reading in her city. Our relationship developed through respect, honesty and her willingness to share her story with me as we edited my own.

For the final line-by-line editing, Caitlin d’Aguiar, another of Blue Feather’s owners, and I met for a nine- or ten-hour marathon at a roadside Denny’s halfway between her home and my own. Again, it was personal and real. I have never worked with a New York publisher or an agent of any kind, but I’ve had conversations with many authors and their experiences seem to be very different from my own.

It sounds rosy, doesn’t it? The communication and connection. The e-mail, phone and face-to-face interaction with editor and publishers, but there is a downside to working with a small independent press.

Isn’t there always a downside?

I’ve always written, scribbling in journals for as long as I can remember, and like most, I write because I must, because it’s in my blood, because it’s my way of processing my world. When I began to write The Thirty-Ninth Victim in fall 2001, the thought of publication did not enter into the equation. I wrote because I needed to write. Nothing more. Later, when a draft began to take shape, it was a pair of dedicated teachers – Robert Ray and Jack Remick – who encouraged me to pursue publication, who felt that I had a body of work worthy of publication.

I explain all of this only to say that like most, I write for me, I write because I love to write. Never, in all my years of writing, in my wildest dreams, did I see myself in the role of book seller. And yet, that is precisely the role one falls into by publishing with a small press, particularly a press that does print-on-demand (POD) sales.

Now don’t get me wrong. I’m not saying that you won’t be promoting your own book if you publish with a large New York house. Of course you will. Publishers have extremely limited promotional budgets, the bulk of which goes into promoting a very small number of pet projects. Most small presses have little to no promotional budget.

In both cases, most authors are on their own to promote their book, to set up bookstore and library readings, to secure media and on-line coverage. In short, to be their own (or to hire) publicity person. In that sense, publishing with a large or small house doesn’t differ much.

The difference lies in how a book is printed and distributed. Many small publishers, including my own, operate on a POD basis. It’s the only way they can survive economically, and yet because of this, most of the large bookstores won’t carry their books. If bookstores can’t purchase large orders with guaranteed buy back, they don’t buy.

For that reason, if you were to go into any major book retailer and request The Thirty-Ninth Victim, they’d be happy to order a copy for you, but you won’t find it on the shelves or on one of those wonderful tables displaying new books. A bookstore browser, a holiday shopper, will never see my book.

Though I didn’t know any of this when I signed my first publishing contract, it probably wouldn’t have mattered, anyway. I was tired of rejection, and I was thrilled, as most writers are, to simply land a contract. In the intervening months since my memoir was released, I have become PR person, public speaker and book seller – all roles I never imagined for myself.

The selling part is the hardest for me. If your book is in bookstores, your role is limited to publicity. But when bookstores are unwilling to stock your book, you turn to the indie stores and often enter the world of consignment sales. You find yourself weighing the cost of the books you must purchase from your publisher against the odds of being able to sell them. You finding yourself setting prices based on your break even point in a feeble attempt to stop bleeding money. And you begin asking yourself if selling your book will ever become more than an expensive hobby.

So I’m not saying there’s a huge difference between the author’s role in promoting a book published by a large house vs. a small press, but I am saying that it is harder if your book is POD. In that case, it is essential to rely on your personal and professional networks to get word out about your work.

Along those lines, I want to thank Anne Mini for her invitation to do this guest entry on her blog. I appreciate the opportunity to share my experiences with Anne’s readers and, of course, to invite you to visit my website to learn more about my work.

I sent my first agent query in March 2004. Wide-eyed, naïve and full of hope. The Thirty-Ninth Victim was released in April 2008. It was a long journey – one I am honored to have had the opportunity to take. I wish you all the best on your own publishing journeys.

Arleen Williams has been recording her life in journals since she left home in her late teens. Her wanderings took her to Mexico City, where she completed a bachelor’s degree through the University of California while earning a teaching certificate from the National University of Mexico. Arleen has been teaching the English language for over thirty years. She taught international students living in dorms in Seattle, and migratory workers in her living room in Santa Cruz, California. In Caracas, Venezuela, she faked an Irish accent in order to land a position at the British Embassy School, and in Mexico City, her high school students encircled her for her protection during an anti-American protest.

In 1984, the disappearance of her youngest sister brought her back to Seattle. Later, she completed a master’s degree in education at the University of Washington and accepted the teaching position she still holds at South Seattle Community College. For the past fifteen years, she and her husband have been remodeling a small 1941 home in West Seattle, where they have raised their only daughter. The Thirty-Ninth Victim is her first book.

Author bios, part VIII: and then there are those pesky loose ends

Is everyone feeling relatively happy about her author bio draft? Has writing yours made you feel genuinely fascinating — and eager to show the publishing world (notoriously crammed with fascinating people, at least on the creative side of the biz) just how interesting you are? Or have you been storing these how-to tips away like the proverbial squirrel with a stray nut or two, saving them for the day you will need ‘em?

Since this is my last post in this series — presuming that no one posts a great follow-up question as a comment over the next few days, hint, hint — I’m going to seize the opportunity to say this just one more time, for the benefit of all you procrastinators out there: please, I implore you, do NOT put off writing at least a viable first draft of your bio until the day after an agent or editor has actually asked you to provide one.

On that happy day, you will be a much, much happier human being in every way if you already have at least the beginnings of a great bio sitting on your hard drive. Trust me on this one.

And may I suggest that those of you involved in writers’ groups — critique-based or support; in either case, good for you — devote part of a meeting to brainstorming about and giving feedback on one another’s bios? (Or query letters, for that matter? And what about synopses?)

Even very market-oriented groups seldom set aside time for mutual bio critique — which is a trifle mystifying to me, as a session devoted to it can be a whole lot of fun, as well as very useful indeed. Besides, how much do you really know about that sharp-eyed person who keeps telling you to show, not tell?

Speaking of great questions (yes, I know; I was speaking of it several paragraphs ago, but humor me), readers past and present have posted requests for clarification on a couple of points. Since not everyone reads the comment strings — especially, I notice, whilst perusing the archives — I want to devote the rest of today’s blog to dealing with some of those pesky loose ends that I may have left dangling from my previous post on the subject.

Let’s begin with a thought-provoking question from long-time reader Gordon:

I’m not sure how to word this, but I’ll try – should an author bio written by an unpublished (in any media) writer include what you call “promotional parts”? Meaning life connections with the novel’s subject matter. As a youngster in his seventies there have been many twists and turns in my life. Should one’s bio chronologically hit the high points or mainly focus on the ones pertinent to the novel being submitted?

 

You did fine, Gordon. The short answer is yes, on both counts.

Well, glad to have cleared THAT up. Moving along…

I didn’t really fool you there, did I? Especially since those of you who have been following the comments on this series closely undoubtedly immediately cried, “Wait, Gordon asked this toward the beginning of the series, and Anne sort of dealt with this later on. Perhaps she is trying, albeit clumsily, to drive home the point that good questions from readers help to expand the range of her posts.”

Well, I like to think so. However, looking back on the ways in which I wove the spirit of this question into this series, I’m not entirely positive that I ever answered its letter, so to speak. Now, I’m going to tackle it directly.

The direct answer: it depends.

To be specific, which way one should fall on the choice between devoting one’s bio to a chronological account of the highlights of one’s life as, say, an obituary might tell it (sorry, but it’s the obvious analogy) vs. creating the impression that every significant event in one’s life was leading inevitably to the writing of this book and no other depends largely upon several factors, including:

a) whether there are events in one’s life that are legitimately related to the subject matter of the book in question without too many logical leaps. If mentioning a particular life experience would tend to make you a more credible source, it’s usually to your advantage to include it in your bio, to differentiate yourself from any other yahoo who might just have been guessing what that particular experience was like.

Hint: “Writerly Q. Author visited the Statue of Liberty once,” when his protagonist passes through Ellis Island briefly in Chapter Two is a stretch; “Writerly Q. Author spent twenty years as a merchant marine,” when his entire plotline takes place on a pirate ship is not.

b) whether one has genuinely lead a life that would produce a couple of entertaining paragraphs, regardless of connection to the book. It never hurts to sound darned interesting in your bio.

However — and this is a big however in practice — writers of purely chronological bios often…how shall I put this delicately…overestimate the detail in which a rushed industry type might want to hear the life story of someone s/he has never met. Remember, Millicent reads a LOT of bios; keep yours snappy.

If you’re in doubt whether yours is leaning toward overkill, hand your bio to someone who doesn’t know you particularly well (having asked politely for his assistance first, of course; don’t just accost a stranger) and have him read it through twice. Buy the cooperative soul a cup of coffee, and around the time that your cup begins to seem light in your hand, ask your guinea pig to tell your life story back to you uninterrupted.

The points that he can’t reproduce without prompting are probably less memorable than the others.

c) in the lucky instance where both (a) and (b) are genuinely true, whether the wealth of interesting biographical detail threatens to render the connections to the book less memorable. When in doubt, lean toward the directly applicable; it’s more important information for the marketing department.

Everyone comfortable with that? Remember, the point of an author bio is not to tell your life story — that’s what post-publication interviews and memoirs are for, right? — nor to include all of the things that you would like total strangers who pick up volumes in a future bookstore to know about you. The goal in a submission bio is to make the case that you are an interesting person well qualified to have written the book in question.

Or, in the case of nonfiction, to write the book being proposed.

Everyone clear on the relevant distinctions? Good. Let’s move on to another question. Another long-term reader, Cerredwyn, wrote in to ask,

Does an author photo need to be a head shot?

 

No, it doesn’t — as long as you are identifiable (“That’s she, officer. That’s the author of the book!“) and the background isn’t too busy, you can certainly use a broader shot.

In fact, as our friend Elinor Glyn’s author photo for IT above shows, a head-and-torso shot is actually a bit more common on jacket flaps. However, 1/2, 3/4, and even full standing shots are not unheard-of. John Irving’s early works tended to have particularly hunky-looking shots from the waist up, for instance.

Not that I noticed as a teenager or anything. I was reading his books for the writing and the stories, I tell you.

If you’re having trouble deciding between different ranges of shot, spend some time in a well-stocked bookstore, taking a gander at the author photos published in books in your chosen book category within the last few years. If you notice an overall trend in styles, you’re not going to offend anyone by submitting something similar.

Oh, and speaking of styles, unless you have written something ultra-hip or happen to be a magazine writer (whose material by definition changes constantly), it’s usually not a great idea to dress in the latest fashion for your author photo — and it’s DEFINITELY not the time to sport a hairstyle that’s not likely to be around a decade hence.

Don’t believe me? Ask any 80s author who embraced a mohawk. Or Elinor Glyn, a decade after the photo above was taken.

Remember, if your book is successful, it will be gracing shelves in private homes, libraries, and book exchanges for even longer than it will be hanging out in Barnes & Noble. A too-trendy style will date the photo.

So as a general rule of thumb, adorning yourself for your photo with the expectation that the resulting photo will dog you for the rest of your natural life is a good plan.

A reader too shy to be comfortable with identification sent me an e-mail (which I generally discourage as a means of asking me follow-up questions on blog posts; leaving them as comments here means that everyone benefits from the answers) to ask:

“I’m all excited about my next book, but I’m marketing my first. Would it be completely tacky to mention what I’m working on now in my bio? What if the books are in different genres?”

 

It’s far from being tacky, Anonymous One; in fact, it’s downright common for a submission bio to end with a brief paragraph along the lines of:

Lincoln lives in Springfield, Illinois with his wife, eight sons, and golden retriever, Manifest Destiny. He is currently working on his second book, Hey! Where Are You Taking Half of My Country?, a comic memoir covering the Civil War years.

I sense some disbelief out there, don’t I? “Yeah, right, Anne,” I hear some of you scoff. “Stop pulling our collective legs. I’ve never seen an author bio that covers future work, or even unpublished work. Bios are always backward-looking, aren’t they?”

Actually, jacket bios that mentioned future projects used to be fairly standard; in the mid-70s, the last line of most bios was some flavor of Smith lives in Connecticut, where he is working on his next novel. Gradually, this has been falling out of fashion, perhaps because it implies some faith on the publisher’s part that Smith’s current release will sell well enough that they will WANT him to bring out another. (It’s probably not entirely a coincidence that this particular last sentence fell out of fashion at approximately the same time as multi-book contracts for first-time novelists.)

However, the author bio that an aspiring writer tucks into a submission packet and the one that ends up on a dust jacket are not the same thing — they are intended for the eyes of two different audiences, to create two different impressions. The dust jacket bio is promotional copy aimed at the reader, designed to pique interest and answer basic questions like why should I believe this guy’s NF account of life on the moon? The submission bio, by contrast, is designed to impress agents, editors, and their respective Millicents with the author’s claim to be an interesting person well qualified to have written the book in question.

Is there an echo in here? I could have sworn that I’ve heard that last bit somewhere before.

Because the submission bio is geared for industry-savvy eyes, mentioning completed book projects in categories other than the one to which the currently-submitted manuscript belongs (try saying THAT three times fast), as the Anonymous Questioner suggested, is a perfectly legitimate use of space. No need to hawk the other projects; simply mention the book category within the course of a single-sentence description that describes the project as still in progress. As in:

Now nicely recovered from his contretemps with an assassin, Garfield lives in retirement, working on his next book projects, a YA baseball romance and a historical retrospective of his own brief presidency.

Why would Pres. Garfield speak of his completed YA book as a work-in-progress? Strategy, my dears, strategy: it neatly sidesteps the question why isn’t it published?

Finally, reader Rose inquired some time ago:

I’m at a whole single-spaced page, no photo. I have a pro photo, recently taken, that looks great. Would it be better to reduce the bio and add the photo?

I’m querying for a novel, btw, and I’d been under the impression that you shouldn’t submit an author photo when trying to pitch one.

Contrary to the impression Rose has, by her own admission, picked up she knows not where, there is no hard-and-fast rule about whether a fiction writer’s submission bio should to include a photo. No Millicent who has found a submission engaging enough to read all the way to the last page, where the author bio lurks, is going to cast her latte aside in a petulant fit at the sight of a photo, screaming, “Oh, darn — now I have to reject it. I liked that manuscript, too.”

Not going to happen.

The reason photos are often not included in novelists’ bios is not because they’re unwelcome, but because the burden for gathering marketing materials prior to selling a novel has historically been significantly lower than for a NF book. (If any of you novelists doubt this, take a gander at a NF book proposal sometime; its many, many pages of marketing material will make you feel much, much better about writing only a query letter and a synopsis.)

If your photo is pretty ravishing, Rose, I say go ahead and include it. A nice photo does make the bio look a touch more professional, after all, and it’s never a BAD thing for an agent or editor to think, “Hey, this author is photogenic”

Even without the picture, though, it sounds as though Rose’s bio is a bit long for professional purposes: it’s usually one DOUBLE-spaced page, or 1/2 – 2/3 page single-spaced under a photo. Yes, one does occasionally hear agents these days mentioning that they’ve been seeing more single-spaced bios lately — but as I’ve virtually always heard this pronounced with a gnashing of teeth, I’m inclined to regard such statements as complaints.

Call me zany.

I’d stick to a more standard length. As with a query letter, when in doubt, err on the side of brevity. Believe me, if your bio is too short, the agent of your dreams will be only to happy to tell you so –after she signs you.

(Oh, she’s going to want you to change a lot of things after she signs you, no matter how much she initially loved your book or book proposal. Don’t say I didn’t warn you.)

One last thought on the subject before I sign off for the day: If, over the years I’ve been a book doctor and particularly over the 3+ years I’ve been answering questions online, someone had given me a nickel for every time an aspiring writer asked me whether the spacing or length of the bio — or query, or synopsis — REALLY mattered, I would have been able to build my own publishing house. I don’t mean that I would have been able to buy one — I mean that I would have been able to construct the necessary buildings and offices entirely out of coins.

Would it surprise you to hear that even after that many repetitions of the same question, my answer has never changed, no matter how much aspiring writers might have wished them to do so? Or that if I could wave my magic wand and remove all formatting requirements, I probably wouldn’t do it?

Why, I hear you gasp? Because when an author bio — or query letter, or synopsis, or manuscript — is properly formatted, the only bases for judging it have to do with the quality of the writing, the premise’s marketability, whether the professional reader likes it, and so forth.

You know, the bases upon which aspiring writers WANT to be judged.

So yes, agents really tend to hold aspiring writers to the standards of the industry, just as they hold their clients to them. (See earlier comment about one’s dream agent making demands upon one.)
As I’ve explained many, many times on this forum, they don’t do this to be mean; it’s just that when someone — like, say, Millicent the agency screener — spends hour after hour, day after day, month after month staring at manuscripts, she’s unlikely NOT to notice if one is formatted differently than the norm.

As in, for instance, an author bio that doesn’t look like the ones I showed you yesterday. Even if a single-spaced bio DOES indeed fit onto the requisite single page, thus meeting the bare minimum standard for professionalism, it’s not going to resemble the bios Millicent’s boss is sending out with her clients’ submissions.

Or at least, it probably will not. Naturally, as with any group of human beings, some agents have individual preferences that deviate from the industry standard — the source, I suspect, of Rose’s impression of unspecified origin — and if you can find out what these quirky desires are, you should definitely adhere to them in your submissions to that particular agent. It seldom pays, however, to assume that any one such preference is universal to the industry.

My point is, as annoying as it may be to bring your bios — and queries, synopses, and manuscripts — into line with the most common professional standards is so that Millicent may ignore the formatting and concentrate on what you are SAYING. Because, after all, your aim in your submission bio is not to cram as many facts as you can onto a single page, but to make the case that you are an interesting person well qualified to have written the book in question.

Yes, you have heard that somewhere before. See, I don’t recommend sticking to the general standards just to be mean, either.

Keep up the good work!

Author bios, part VII: a picture is allegedly worth a thousand words, but in a bio, you seldom get to use that many

All throughout my lovely long weekend (hey, even bloggers occasionally like a day off), I could have sworn I heard the muffled cries of my readers from afar, small as the mews of freshly-born kittens. “But Anne,” these wee voices called after me, “you didn’t tell us how to format an author bio…and you ALWAYS tell us how to format things…”

At least, I think that’s what they were saying; it’s also possible that they were merely reading a particularly bad translation of Antoine de Saint Exupéry’s Le Petit Prince very, very slowly. Wafting ghostly voices are notoriously inarticulate.

Assuming that my first interpretation was indeed correct, let’s talk format.

The bio is always the last page in a submission packet, but unless a bio is part of a book proposal, it should neither be numbered nor include a slug line. In a novel submission, it should be placed at the end of the pages you’re submitting, regardless of whether you have been asked to send a full or a partial manuscript.

It should always be in the same typeface and font as the rest of the manuscript or book proposal. No exceptions. (And if you’re unfamiliar with the typefaces the publishing industry tends to prefer, or even that such preferences exist, you might want to consider consulting the STANDARD FORMAT ILLUSTRATED category on the list at right with all deliberate speed.)

Beyond those limitations, there are two standard formats for an author bio. The first is very straightforward: a single page, double-spaced, in standard manuscript format. (If that last term was a mystery to you, I can only reiterate my suggestion that you visit the STANDARD FORMAT ILLUSTRATED category on the list at right. Improperly-formatted manuscripts are far, far more likely to be rejected than ones that look professional.)

The author’s name should be centered on the top of the page, resulting in a document that looks little something like this:

Some would argue (including me, if memory serves, the last time I tackled this topic here) that the text should be additionally decorated by either the first line of the page or the first line under the author’s name reading, “Author bio.” Not a startlingly original title, it’s true, but you must admit that it’s descriptive.

I no longer advise this, for the simple reason that a significant and apparently growing segment of the agent population now seems to prefer that their clients dispense with this little piece of self-evident labeling. Most of the bio-writers I know are only too glad to omit it, as it permits an extra line of text in what is, let’s face it, a rather brief space into which to cram one’s charms.

Personally, I use the other type of bio format, the kind that includes a photo: half a page, single-spaced, with a 4×6 photograph centered 1 inch from the top of the page, above the text. In between the photo and the text, the author’s name appears, also centered.

The end result looks a little something like this:

Admittedly, the LP’s picture is a trifle larger in this example than I would advise using — ideally, the photo should take up only the top third of the page, and here, LP has opted to allow the visuals to extend considerably lower, as some less animated authors also choose to do. It’s a legitimate choice, certainly, but anybody out there notice the down side?

If you said, “By gum, that looks a whole lot like 157 words, rather than the 250 or so I was hoping to include on my bio,” give yourself a gold star for the day. Heck, give yourself two; they’re small.

The easiest way to get that photo onto the page — and the only way, if you intend to e-mail your bio without first running the hard copy through a scanner — is to get a friend with a digital camera take a picture that you like, then use the image as clip art to be inserted on your author bio page.

If this sounds like far, far too close an intimacy with technology for you, take the photo to a copy center and ask the nice folks behind the counter to arrange a color copy so that the picture and the text are on the same page. For a small fee, they will probably be delighted to produce a stack of snail mail-able hard copies for you.

I can tell you from experience, though: do NOT wait until you need an author photo to have your picture taken. Many, many aspiring writers hold off, assuming (usually wrongly) that their future publishing houses will take care of — and pay for — this detail for them.

These well-meaning souls almost invariably end up unhappy with the author photos on their respective dust jackets.

Why, the camera-shy gasp? Well, it often takes many tries to obtain a photograph that you like enough to want to see mass-produced — or one that will look good in the school photo-size viable for most book jackets. It’s a bit easier now than it was prior to digital photography, of course; now, even an amateur can take 500 snapshots in an endeavor to find the perfect pose.

Yet when dear self is making the decision — and when a poor choice is going to haunt one for the rest of one’s literary life, smirking back at one from jackets, websites, the publishers’ catalogue, and, if you’re lucky, next to you at a packed signing in a major bookstore — believe me, dear self is going to want some time to equivocate.

Seriously, published authors wrestle with this one all the time.

That’s one reason that you don’t always recognize your favorite authors at book signings, incidentally; established authors’ photos are often a decade or more out of date. It’s not merely out of vanity, in order to appear more youthful to their readers (although I could name some names here), but because the photo-selecting process can be tedious and expensive.

Another excellent reason not to leave the construction of your author bio to the last minute, eh?

I’ve been sensing some tentative hand-raising for several paragraphs now. “Um, Anne,” some of you pipe up, “could you explain a bit more about why the reasoning about the publisher’s taking care of the photo is wrong? I always thought they just kept a bunch of professional photographers on staff to handle this sort of thing.”

Um, no. Posed, professional studio-taken photographs used to be more common on book jackets than they are today, but those photos were not in-house. At best, a publisher in the bad old days might cough up the dosh to have a pro snap some pictures, which made perfect sense: since this photo is usually also reproduced in the publisher’s catalogue, too, they were the clear beneficiaries.

But in recent years, that practice has become rare, especially for first-time authors. So guess who usually ends up paying for the professional photos you DO see?

Uh-huh.

I speak with aspiring writers all the time who are shocked — shocked! — to learn that the author is responsible for obtaining the photograph that graces the dust jacket. Now, the author’s photo is often posted on his website as well, but chances are that that the publisher is still not going to pay anyone to take a picture of you until you are very well established indeed.

Yes, you’re right: this is yet another expense that the publishing world has shifted onto writers. Sorry. But if you get your talented friends snapping now, you might just end up with a stellar photo you love at a fraction of the cost of a professional shoot by the time you need it.

I just mention.

All of this, of course, begs the question: even that it can be expensive in terms of both time and money to come up with a photo to accompany your author bio, is it really worth your while to use format #2?

As is so often the case with strategic decisions, be they literary, military, or just plain office politics, the answer is: it depends.

If you happen to be outstandingly attractive, yes, it is pretty much always going to be worth your while, and not just because Millicent is shallow. (She isn’t, typically.) These days, the marketing departments at publishing houses actually do want to know if an author is photogenic — and telegenic — if a book is expected to be a big seller.

If you tend to find potential agents and editors by accosting them at conferences and/or classes, it is worth your while to shell out for the small additional expense of producing an author bio with a photo of you on it. The reason for this is simple: it makes it easier for agents and editors to remember having spoken to you.

Not in a “My, but that’s an attractive writer!” sort of way, but in a “Hey, I have a distinct recollection of having had a rather pleasant conversation a month ago with that person” manner.

PLEASE do not take the fact that a nudge to the memory is sometimes necessary as a reflection upon either your book’s market chances, the quality of your writing, or your inherent memorability as a human being. As I mentioned earlier in this series, the average agent speaks to somewhere between 50 and 200 eager writers at a conference. The chances of his remembering your name in retrospect are rather low, even if you and your book are genuinely scintillating.

This can be true, perversely, even if the agent in question appeared to be foaming at the mouth with greed when you pitched your project. Post-pitch enthusiasm has a nasty habit of fading on the way back to NYC; it must have something to do with the coffee served on the flight back.

Again, sorry. Let’s get back to practicalities.

It is less important to look pretty in your author photo than to look interesting, generally speaking — and here, the standard posed, gently-smiling-under-indirect-light professional shot may actually work against you. So unless your book’s subject matter is very serious indeed, try not to make your bio picture look like a standard, posed publicity shot.

Why? For the same reason that when you flip back through your yearbook, half of the senior pictures seem more or less interchangeable: just looking nice tends not to be memorable.

You may laugh, but it is amazing how many author photos look like senior class pictures, devoid of personality. Try to not to look as though you were voted Most Likely to Write a Book.

But unless you are writing something pretty sizzling, you might not want to look as though you were voted Most Likely to Grace a Street Corner, either, if you catch my drift. Glamour shots became kind of popular in the mid-1990s, especially for female authors, but at this point, lenses that seem to have been bedewed with Vaseline make a picture seem dated.

And yes, Virginia, you SHOULD worry about what your author photo says about you — and not just because you don’t want your dear old white-headed mother to pick up your novel years from now in Barnes & Noble, clutch her chest, and keel over, crying over your boudoir shot, “I can’t believe my baby let someone PHOTOGRAPH her like that!”

The author photo is another opportunity to express your personality – which, lest we forget, is part of what you are selling when you pitch a book, like it or not, especially if you are marketing a memoir.

Here’s a radical idea: why not strive to make the tone of the picture match the tone of the book, or have the environment echo the subject matter? You might want to surround yourself with objects associated with your book’s topic for the photo, but avoid making the picture too busy. You want the viewer to focus on your charming face, after all.

One of the best author photos I ever saw was of an arson investigator. Far from being airbrushed and neat, his face was barely visible: he was covered in soot, crouched in front of the ashes of a burned-down building out of which he had apparently recently crawled.

Did it make him look attractive? No, unless the observer happened to be turned on by smoke stains. Did I believe instantly and absolutely that he knew his subject upside-down and backwards? You bet.

I know that pulling this all together seems daunting, but trust me, the more successful you become, the more you will bless my name for urging you to put together a killer bio, with or without photo, in advance. Once you start getting published, even articles in relatively small venues or on websites, people in the industry will start asking for your author bio and photo.

At that point, when editors are clamoring to hear your — yes, YOUR — magical words, I can absolutely guarantee that the last thing you will want to be doing is sitting hunched over your keyboard, trying to summarize your entire life in 250 words.

Okay, not the very last thing: the very last thing you will want to be doing is scrambling through your bottom desk drawer, searching for a picture of yourself that would not make you cringe ten years hence.

Now that I’ve thoroughly terrified you, I shall sign off for the day. Next time, I shall tie up a few last loose ends regarding bios, photos, and their production. In the meantime, keep up the good work!

Author bios, part VI: a drum roll, please, for an author bio that actually bears some resemblance to the author pictured above it

Over the course of this series — my apologies for my timing in posting it having been a bit protracted; a whole lot has been going on chez nous — I have, I hope, impressed upon my readers the importance of making your author bio as entertaining as possible. In case I have by some chance been too subtle, allow me to reiterate:

Regardless of how many or few bona fide publishing credentials may grace your résumé, aim for constructing an author bio for yourself that is MEMORABLE, rather than simply following the pseudo-professional norm of turning it into a (YAWN!) list of cold, starkly-mentioned business and educational facts.

Yes, I said pseudo-professional; because droning lists are so very common, unless one’s life achievements happen to include very high-profile events (a Ph.D., a Pulitzer Prize, being elected President of the United States, that sort of thing) or previous book publications (don’t have a joke for that one; sorry), the professional reader’s eye tends to glaze over whilst perusing them.

So what should you do instead, you whimper?

Have your bio reflect your personality, and the book’s personality as well. It needs to show two things: that you are an authority with a background that makes you the perfect person to write this book, and that you are an interesting, engaging person with whom publishers might like to work — and whom readers would like to know.

Piece o’ proverbial cake, right? Well, no, but certainly doable, if you realize that the goal here is not just to hand Millicent the agency screener your CV, but to cause her to rush into her boss’ office, exclaiming, “You’re not going to BELIEVE this writer’s background!”

Yes, yes, in answer to what all of you query-weary cynics out there just thought so loudly, it is indeed entirely likely that her boss’ response will be some rendition of, “Gee, Millie, is it anything out of which we could conceivably cobble a platform for a nonfiction book?” — not necessarily the ideal reaction if one happens to be, say, a novelist, admittedly. Before you get all huffy at the idea of being pigeonholed before your time, let me ask you this: isn’t any reason someone who works at the agency of your dreams becomes excited about you good for your book’s prospects?

(And just to shatter the cherished illusions of any of my readers who still harbor any about the way agencies work, a successful submitter IS going to get pigeonholed, whether s/he likes it or not. The publishing industry thinks in book categories, which inevitably means shuffling even the most complex and genre-busting writers’ work into a conceptual box. This is a sad reality with which all of us pros who like to category-surf have to contend eventually, so you might want to beat the Christmas rush and get started on it now.

And if anything I said in that last paragraph caused you to think indignantly, “Well, they’ve obviously never seen anything like my historical multicultural Western romantica fantasy classic before — but by gum, they’re not going to make me pick just one!”, I implore you from the bottom of my heart to scroll down the category list at the right of this page, find the BOOK CATEGORY section, and read every post in it at least twice before you even THINK of querying your masterwork. Trust me on this one.)

Fingers have been drumming next to keyboards for quite some time now, I fear. “I GET it, Anne,” those of you just busting to get on with writing your bios already mutter. “I don’t fear being interesting, and primal screaming has done wonders to reduce my inherent hostility to describing my book in just one or two words. And believe me, I’m not in a position to bore Millicent with lists of my publishing credentials. Where on earth should I begin?

Glad you asked, finger-drummers. Here are a few likely sources for author bio tidbits.

1. Your work history, paid or unpaid

NF writers, long used to building their own platforms, tend already to be aware of this, but any consistent effort on an author’s part that enables him to say legitimately, “I have a background in the subject matter of my book,” is worth considering including in a bio. Whether you actually got PAID for that experience isn’t particularly relevant; the fact that your agent will be able to say, “Bill didn’t just guess at what la vie de lumberjack is like for his romance novel, LOOK OUT FOR THAT TREE! He spent his youth as a cook in a lumber camp.”

That is not, as they say, a credential at which Bill’s prospective publishers are likely to be sneezing.

If your job titles have not been particularly impressive or you have not remained in any one industry for very long, you’re in good literary company — Joseph Campbell used to say that one of the best predictors of who was going to turn out to be an artist was the number of different jobs he had had before he was 30.

Try not to get hung up on job titles; think about what you actually DID and the environment in which you did it. An administrative assistant at Boeing has every bit as much right as a vice president to say, “Eileen has spent the last fifteen years in the aviation industry,” if her book happens to touch on that topic, right?

Don’t forget to consider any volunteer experience you may have; for bio purposes, it is neither relevant nor necessary to mention that you were not paid for your position as volunteer coordinator of your local cat rescue. There are plenty of political books out there by people who got their starts stuffing envelopes for a city council candidate, after all.

2. What you are doing now to pay the bills.
Regardless of whether you decide that any of your work experience is either relevant or interesting enough to include, you should mention in your bio what you are doing now for a living, for the exceedingly simple reason that it is going to be one of the things that an agent or editor will want to know about you.

The sole exception — and as soon as I tell you the standard euphemism used by authors who fall under its rubric, you’re going to start noticing just how common it is in bios and chuckle — is if you feel that your current employment is not, shall we say, reflective of who you are. Stating that you are temping in order to be able to quit your job the second a publisher snaps up your NF proposal, for instance, while perhaps not a bad long-term strategy, is not going to make you look particularly professional to Millicent.

The fact is, it is extremely difficult to make a living as a writer, particularly of books. (You were all aware of that, right?) It often takes years and years — and books and books — before even a great writer can afford to quit her day job. So you may safely assume that Millicent and her ilk are already aware that many good writers out there are supporting their art by delivering pizzas, driving cabs, and all of those desk jobs under fluorescent lights upon which bureaucracies the world over depend.

Heck, it’s not entirely beyond belief that Millicent took her desk job under fluorescent lights to feed her own writing habit. Sort of messes with your mental picture of her scowling over your query letter, doesn’t it?

So what’s the standard euphemism for under-employed literary geniuses? Freelance writers.

Perfectly legitimate: as long as you write and no one is employing you write full-time, you are indeed freelancing. You’re just a volunteer freelance writer.

3. ANY life experience that would tend to bolster your implicit claim to be an expert in the subject matter of your book.
Consider showcasing any background you have that makes you an expert in the area of your book. Again, you need not have been paid for the relevant experience in order to include it in your bio, or have a academic or journalistic background to render your 15 years of reading on a topic research.

Definitely mention any long-term interests connected to your book, even if they are merely hobbies. As in, for a book about symphonies, “George Clooney has been an avid student of the oboe since the age of three.” (Don’t quote me on that one, please; I have no idea what Mssr. Clooney’s feelings or experience with woodwinds may be._

4. Writing credentials, no matter how minor.
List any contests you have won or placed in. If you like, you may also include any venues where you have published, paid or not. Even unpaid book reviews in your company’s newsletter are legitimate credentials, if you wrote them.

5. Recognition of your wonderfulness from the outside world, regardless of its relevance to your writing project.
I’m not just talking the Nobel Prize here — do you have any idea how exotic winning a pie-baking contest at a county fair would seem to someone who has lived her entire life in New York City?

Don’t laugh; Millicent might genuinely be intrigued. If you were the hog-calling champion of your tri-county area, believe me, it’s going to strike her as memorable.

6. Educational background.
This is one of the few constituent parts of the standard, dull tombstone bio that might conceivably hurt you if you do not include. Because pretty much any North American agent or editor will be college-educated, Millicent will be looking for a writer’s educational credentials.

That’s putting it mildly, actually: Millicent probably has BA in English from a great school like Wellesley. (With honors. Not to intimidate you.) Higher education, even without degrees, will be meaningful to her.

Perhaps to the point of snobbery. You wouldn’t believe how much mileage I’ve gotten out of my doctorate with snobs.

So if you are older than standard college age and a high school graduate, go ahead and include any post-high school education in your bio, no matter how long ago it was or what you studied. (Don’t mention your major, unless it is relevant to your book.)

Consider mentioning any certificate programs, continuing education, or substantial training you may have, regardless of the subject matter. Prestigious and oddball programs tend to be the most memorable — in fact, a certificate from a

What do you do if you don’t have any educational credentials to wave at Millicent, you ask? Don’t mention your educational background; fill up the page instead with your rich life experience (see above). Or, better still, turn your bio into an opportunity to show how you have schooled yourself through non-traditional means.

Millicent may be an educational snob, but she knows a good author interview story when she sees one.

If you are currently in school, mention it. Both young writers and returning students tend to be a bit shy, at least in their bios, about being pre-degree, but I think this attitude tends to underestimate just how wistfully most graduates recall their college careers. Especially if one happens to be huddled under fluorescent lights reading manuscripts until one’s Great American Novel is completed, if you catch my drift.

Anyway, if you’re REALLY young and have the stick-to-itiveness to write an entire BOOK, that’s going to be quite interesting to the adults who inhabit the publishing world. Especially if you worked on a school paper or magazine, as that will demonstrate that you have proven you understand and can meet deadlines. That’s a story you can tell excitingly in a couple of lines of text, isn’t it?

If you’re a non-traditional student, returning to the classroom after years of doing other no doubt very interesting things, you probably have an intriguing story to tell, too. When I was teaching at the university level, I was continually wowed by the trajectory many of my older students had taken to get there. YOU may not think of your sacrifices to go back to school at an untraditional age as extraordinary, but there’s a good chance that others will.

7. Personal quirks.
You need not limit yourself to your professional achievements in your quest to sound interesting. Including a reference to a quirky hobby often works well, as long as it is true; actually, it’s a good idea to include one, because it tells agents and editors that you have broad enough interests to be a good interview subject down the line.

Don’t have a quirky hobby? Do what PR agents have historically told would-be celebrities to do just prior to interviews: get an off-beat hobby or interest now, so you may talk about it.

Then write your bio a week later. A tad rule-lawyerish, perhaps, but essentially truthful — and certainly a trick of the trade.

7. Family background.

This is always legitimate if it’s relevant to the subject matter of the book — if, say, our pal Bill spent his childhood watching his dear old white-headed mother cook for those lumberjacks, instead of doing it himself — but if your family tree harbors an interesting wood owl or two, why not mention it?

For instance, my great-grandmother was an infamous Swiss-Italian opera diva. Was the fact that a relative who died three decades before I was born could wow ’em with a spectacular rendition of Libiamo Ne’ Lieti Calici actually relevant to what I write? Seldom.

But incredibly memorable? Definitely. And have I been known to include it in a bio, along with the highly dubious but nevertheless true distinction that I made my television debut singing Adeste Fideles on a 1978 Christmas special? (Wearing a blaring yellow leotard and equally subtle peasant skirt, no less; hey, it was the ’70s.) You bet.

There are two standard formats for an author bio. The first is very straightforward: a single page, double-spaced, with the author’s name centered on the top of the page. The next line should read: “Author bio.”

Not a startlingly original title, it’s true, but you must admit that it’s descriptive.

8. Past travel and residence.
If you’ve traveled extensively — or even not so extensively — or lived in the part of the world where your novel is set, that will actually add to your credibility as a storyteller. Yes, even if that part of the world happens to be rural Oregon, because — come closer, and I’ll let you in on a little secret — Millicent and her ilk are often not all that familiar with the geography outside Manhattan island. Even if she is from somewhere else originally — and she often isn’t; my agent likes to boast that he’s never lived more than ten miles from the NYC hospital where he was born, and apparently I was the first person he’d ever encountered whose response was, “Oh, you should get out more.” — she’s likely to be working some awfully long days for very little pay.

Travel can be quite expensive, you know. Give her a micro-vacation at her desk by mentioning your familiarity with exotic climes.

If you were a great traveler — say, after a career in the Navy — consider mentioning your sojourns in your bio even if they’re not relevant to the book you’re promoting. Give Millicent a vicarious thrill.

Consider, too, mentioning your ethnic background, if it’s remotely relevant to the book. Many, many aspiring writers chafe at this suggestion, but think about it: didn’t your family’s history have SOME effect upon constructing your worldview? Might not your background in fact render your take on a story fresh? Has it affected your voice?

See where I’m going with this? Bringing up relevant background is not asking for your writing to be judged by a different standard; it’s just one of many means of explaining in the very few lines allowed in an author bio how precisely you are different from any other writer who might happen to have written this particular book.

I have to admit, I’m always surprised when a writer who has, say, just polished off a stunning first novel set in colonial India fails to mention that she was born in Darjeeling, but all too often, writers new to the biz will leave out pertinent life facts like this. “Why should I include it?” the writer will say defensively. “It’s not as though I was alive during the time period of my book, and anyway, I don’t want to get pigeonholed as an ethnic writer.”

In the first place, in the English-speaking publishing world as we currently know it, a non-Caucasian author is inevitably going to be regarded as an ethnic writer, rather than a mainstream (read: white) one, just as anyone who writes a book while possessing ovaries is going to be labeled a woman writer — unless she’s had some pretty extensive plastic surgery and has written a memoir under the name of Jim, that is.

Unfair to the vast majority of writers who would like to be judged by the quality of their writing, rather than the content of their DNA? You bet. Something your are going to be able to fight successfully at the query and submission stages of your career? Not a chance.

See my earlier comment about pigeonholing.

Take heart: we may not like it, but it can occasionally work for us rather than against us. The author bio is one of the few places where the tendency to regard any writer who isn’t a white, male, straight, college-educated, middle- or upper-middle class English-speaking North American as outside the norm can actually help those of us who, well, aren’t any or all of the above. Especially if your book would be the kind that Millicent might expect only a white, male…etc. to write.

I leave it to your fertile imaginations what she is likely to say when she carries the bio of what the industry might regard as a non-traditional author into her boss’ office.

Noticing a theme here? Anything about yourself that might make a good story is potential material for an author bio, really. It’s up to you to select and present it intriguingly.

If only you already had some experience with an endeavor like that…oh, wait, you’re a WRITER. You have devoted your life to telling interesting stories.

Not used to thinking of an author bio that way, are you? Give it a good ponder, and keep up the good work!

Author bios, part IV: the grass is NOT always greener on the other side of the fence, I tell you, although now that you mention it, the neighbors’ yard does seem to be less plagued by giant moles than mine

Yes, I’ll admit it: I’ve been a bad mood for the last couple of weeks. Nothing, and I do mean nothing, seems to be going as planned. Noses continue to sniffle, well-meaning distractors keep appearing on my doorstep during my writing time, people who I had thought I was paying to serve my interests have been falling down on the job in fairly remarkable ways, and my mother-in-law called yesterday to report that she’d accidentally invited five more people to Thanksgiving dinner. At my house.

Presumably, the new guests will be sitting on the piano. Or perhaps stuffed inside it, pressed against the harp. It might render the playing of Auld Lang Syne a trifle tricky.

My SO is scheduled to have a Little Talk with his mum on the subject tomorrow.

I seem to have spent the last few weeks traveling from one Little Talk to another. Case in point: remember that yard renovation that we started eons ago, the intended repair after the inadvertent destruction of my garden last March? Would it surprise those of you whose hair has gone grey in the course of similar projects to learn that it’s still not completed, three growing seasons later?

My SO is having a Little Talk with the landscaper as I write this.

Apparently, it’s a source of astonishment to the latter that anyone WOULDN’T want a gigantic hole in the middle of her patio, or that some unreasonable souls might conceivably expect the drip irrigation hoses to be hooked up to something, or that sun-loving plants moved to murky spots under drooping pine trees to get them out of the way of gigantic, soil-gouging machinery couldn’t walk by themselves back to their original plots. In our last Little Talk, he suggested with an absolutely straight face — and some asperity — that if we wanted him to do these things, we should have made sure that they were spelled out explicitly in our original agreement.

Oh, how I wish I was making that last part up. There’s a reason that I’m no longer present for these Little Talks.

Even in the midst of 8 months of my dashing outside continually, screaming, “DON’T DRIVE THE BACKHOE OVER THAT ROSE BED!” at people who, for some reason that I have not been able to fathom, can’t see an established plant without wanting to mash, mangle, yank, behead, or prune it to the point that my great-grandchildren will be wondering what army took a tank to that majestic Douglas fir and why, I can recognize that there’s quite a bit of beauty here, despite and often because of the ambient carnage. I took the picture above yesterday, in fact, standing on my dangerously unstable back porch.

(“You mean you DIDN’T want your back door to open onto a yawning chasm? Lady, if you’d only TOLD me…”)

I have to admit, this photo stunned me after I took it. It wasn’t that I hadn’t noticed that there were pretty things in the yard — why, I spent an hour only last week trying to convince the landscaper that I did not now nor had I ever wanted him to cover those lovely leaves with beauty bark, an abomination upon the earth — but I had, I admit, become a bit myopic. I had been so focused upon what had been going wrong in the yard for so long that I had stopped looking at the big picture.

How myopic, you ask? Well, if I’m honest about it, when I looked at the area above, most of what I saw was this:

A potentially pretty space that had apparently been attacked by giant moles, in short, and ones who were rather careless in the placement of their irrigation lines at that. Had I known that the landscaper’s most consistent preference was for replicating the mole-infestation experience on a mammoth scale as often as possible, I might have placed a stipulation in the original contract that he, well, refrain from burrowing gratuitously.

I also, I suppose, could have had the foresight to mention that I also did not wish him to dive-bomb, set fire to, or spray-paint the Douglas fir in our front yard. The things one realizes in retrospect, eh?

Did I hear some of my long-time readers chuckle in the course of these ruminations on my conceptual near-sightedness? “Gee, Anne,” these sharp-witted aspiring writers observe, “it sounds as though you’ve been looking at your yard with your editorial eyes. What you’ve just described sounds virtually identical to how you’ve depicted Millicent the Agency Screener reading through queries and submissions, zeroing in on the flaws rather than searching for loveliness on the page.”

Well observed, oh chucklers. It’s also how good writers who have been revising and revising their manuscripts start to look at their own work after a while — and how virtually everyone approaching writing his own author bio for the first time views his own credentials.

Oh, you thought that I was just complaining about my yard renovation?

Au contraire, mon frère. (Actually, since there are quite a few of you reading this, if the number of regular hits to this site are to be believed, that should have been mes frères, but don’t stop me; I’m on a roll.) Even aspiring writers with pretty darned good credentials — an MFA, for instance, or being a finalist in a well-respected contest — tend to shake their heads at the prospect of bio-construction, sighing, “But I’ve never been published!”

I’ve got good news for you: that’s not necessarily a barrier to pulling together a killer bio for yourself.

No, seriously. Read on, MacDuff.

Yesterday, I advised all of you to run right out to the nearest well-stocked bookstore and take a gander at a bunch of author bios on the dust jackets of books recently released in your chosen category — not on jackets in general, but on those gracing books like the one that you have written or are writing.

The most helpful ones will probably be those produced by first-time authors in your book category, but ideally, I would like you to spend an hour or so looking at every bio in every book on the relevant shelf at Barnes & Noble. Not only will this help you get a sense of the tone and extent of successful author bios in the section of the publishing world in which you hope to publish, but it will give you a feel for what does and doesn’t work in a bio.

A sense of where the irrigation hoses tend to be left hanging in mid-air, so to speak. Reading each one, ask yourself, “Does this description of the author make me more or less likely to want to buy this book?”

If your local B&N is stocked like mine, you may be surprised at how often the answer is no.

Actually, I probably should have warned you about this yesterday: there are a LOT of lousy author bios out there, littering up the covers of otherwise perfectly fine books. Clearly, a boring or hastily-written bio is not a significant barrier to publication — which is interesting, because a really great bio can be such a valuable marketing tool for a book.

Reading the duds may seem like a waste of your time, but actually, you can learn a lot from the bad ones, which typically share some common traits. You can learn what to avoid.

After you’ve read a couple of dozen, what makes the bad ones bad becomes apparent. The bad ones are too similar, which renders them inherently dull. At their worst, they are merely lists of where the author went to school, if anywhere, what the author did (or does) for a living before (or besides) writing, where they live now, and their marital status.

For those of you who have not yet scoured your local bookstore, scores of them end up sounding something like this:

Turgid McGee was born in upstate New York. After attending the Albany Boys’ Reformatory, he served a term in the U.S. Air Force. After graduating from Princeton University, McGee attended law school at the University of Oklahoma. Now retired, McGee now lives in Bermuda with his wife, Appalled, and his three children, Sleepy, Dopey, and Sneezy. He is currently working on his second book.

Yes, it lists a bunch of fairly impressive facts about the author, but it doesn’t exactly make you want to run right out and pick up McGee’s book, doesn’t it? That’s precisely the reaction that Millicent, her boss the agent, and any editor to whom they might happen to mention this book will probably have: YAWN.

But inducing boredom is not ol’ Turgid’s worst offense here. The biggest problem with this blurb is that it’s poor marketing material.

Unsure of the difference? Okay, here’s an easy test that will make the marketing shortcomings rise to the top. Quick, based solely on that bio, answer these essential questions:

What is Turgid’s book about? 

Why is he uniquely qualified to write it?

Does he have any background in writing at all?

Does he have any sense of humor, derring-do, or other desirable human characteristic?

If you picked up this book in a used bookstore years from now, would you have any interest in checking the shelves to see what his second book was?

 

Turgid’s bio fails as marketing because it does not even begin to address any of these crucial issues — all matters in which the denizens of any potential publisher’s marketing department would be vitally interested, I assure you.

And yes, in case you’re wondering, this set of questions can — and should, if you happen to be the author writing it — be applied to any author bio. if the answer to any of these questions is murky, it’s not put together very well.

Turgid also made a subtle mistake here, one that perhaps only those who have read a whole lot of author bios — such as, say, an agent, an editor, or a me — would catch. Any thoughts?

Give yourself three gold stars for the day if you said that Turgid mentions he attended the University of Oklahoma, not that he graduated from it. This means something very specific in bio-speak, something that Turgid probably did not intend.

Attended is the standard industry euphemism for not having finished a degree program — when a publishing professional reads “Daffy Duck attended Yale University” in an author bio, she is automatically going to assume that poor Daffy dropped out after a year.

And this is problematic in the current case, since (and knowing dear old Turgid so well, I can say this with authority) he actually did obtain his law degree. With honors, no less.

Moral: if you graduated from a school, say so.

And as a personal favor to me, never, ever make the astonishingly common grammatical error of saying that you graduated a school, a misstatement that would put virtually any language-loving Millicent’s teeth on edge; retain the necessary preposition and say that you graduated from it.

Trust me, that’s not a mole hole you want to leave exposed.

To his credit, Turgid did this part correctly: he introduced his law school experience of indeterminate length and success with After graduating from Princeton University…. Had he utilized the unfortunately common structure After graduating Princeton… that would have meant, literally, that he handed the school the diploma, not the other way around.

I can’t tell you how many times I have been introduced as the speaker who “graduated Harvard.” It makes my molars grind together.

Speaking of my own credentials, looking at my own bio on this website, I’m not sure that I’ve avoided all of Turgid’s mistakes, but as far as the industry is concerned, the 50-word bio (i.e., what’s likely to be on Amazon or most blogs, for instance) and the 250-word bio (for submission and a book jacket) are entirely different animals. What I’ve posted on this site is a specimen of the latter. The former does tend to be a list, but the latter is the author’s big chance to prove to the publishing industry that she is not only a talented writer, but a person who might actually be interesting to know.

But if you can possibly make that 50-word bio intriguing, rather than a rote recitation of biographical facts, I, for one, would love to see it.

If you are in doubt about whether a certain tidbit is appropriate to include, use this three-part test:

(1) Would you be comfortable having that fact displayed on the dust jacket of this particular book for all eternity?

(2) Even if your sainted mother were to pick up a copy? What about your sainted grandmother and her entire bridge club?

(3) More importantly, is it a detail that would help build the reader’s confidence that the author of this book is has credibly mastered its subject matter?

Note that I specified THIS book. It is perfectly legitimate to have different bios for different projects; in fact, it’s sometimes advisable, if your various projects have very different emphases or target markets, to highlight the relevant parts of your character in each.

I used to do quite a bit of food and wine writing (under an alter ego, now gratefully defunct). That bio emphasized the fact that I grew up on the second floor of a winery in the Napa Valley — which is true, incidentally. For the nonfiction book I sold last year, a serious examination of political and environmental subjects, however, the winery connection is less relevant, and my credibility more, so the bio I used for it gave greater prominence to the fact that I hold degrees from some pretty prominent and snotty schools.

I graduated from them, thank you very much.

It is perfectly acceptable to make your bio funny, especially if your book is funny. My comic novel, currently cooling its heels in my agent’s office for what seems like an awfully long time, relies heavily on my quirky sense of humor, so I was able to pull out all the stops and gear the accompanying author bio for maximum comic value. It mentions, among other things, that I learned to run a still when I was in elementary school and that when I was a delegate to a national political convention which shall remain nameless, an over-eager cameraman chasing a minor candidate knocked me over, spraining both my ankles. The next day of the convention, I covered my bandaged limbs with political stickers and propped them up on a rail; the AP spread photographs of this, billed as evidence of the dangers of political activism, all over the globe.

As impressive as some of my other credentials? No. But do you think the editors who read my bio are going to remember me?

As you may see, I think it is of paramount importance for an author’s bio not to be boring, provided that everything said there is true. (Yes, my father really did teach me to make brandy when I was in elementary school. Yours didn’t?)

If you honestly can’t think of anything memorable about yourself, try asking a couple of friends to describe you. Chances are, they will mention the top few things that should be in your bio.

If that doesn’t work, try asking a couple of people who can’t stand you. The traits they dislike most may well enchant Millicent. (I’m only half-kidding about this; warm personal enemies can be very insightful.)

Remember, this is the document your agent will be using in order to describe you to editors, and editors to other editors at editorial meetings while arguing in favor of buying your book. If your full-fledged author bio doesn’t give the impression that if the reader were trapped in a snowstorm for three days with you, you would be capable of keeping the reader entertained with anecdotes the whole time, your bio isn’t interesting enough.

And, perhaps, if you’re lucky, something in your bio will stick in your agent’s mind enough down the road that it will occur to her to pitch your offhand reference to it to a sniffly editor in an elevator, or to poke you in the ribs at a party and urge you to pitch an on-hold project.

That’s the kind of thing that happens to interesting people.

Whatever you do, though, don’t beat yourself up if you don’t have the credentials that people typically think of as résumé-fodder for an author: prior publications, awards, the blessings of the Iowa Writers’ Workshop, a hug from a grateful president or prime minister after s/he has hung a medal around your neck and declared you a national treasure. The fact is, the vast majority of the authors who have sold first books within recent memory did not have those credentials when they first began querying.

Yes, really. Unless they happened to be blessed with a self-confidence that would make your average messiah blush for shame, you can bet your next-to-bottom dollar that at some point early in their writing careers, they all spent at least a few bad hours staring ruefully at their lifetime of achievements, seeing only the mole holes and missing the beauty of the landscape.

Don’t worry; I’m far from finished with my suggestions about where you might want to start looking in your yard. But don’t ask me to recommend a landscaper in Seattle; clearly, I’m not qualified.

Keep mulling over what makes you fascinating, everybody — and keep up the good work!