Book marketing 101: the logic — and illogic — of the SASE

Sharp-eyed reader Melospiza wrote in the other day with a very good series of questions about SASEs. Because these are questions I suspect a lot of writers have, especially those new to submissions, and because not everyone follows the comment streams), I wanted to address them here, as soon as humanly possible. Quoth Melospiza: Why …

Book marketing 101: do they think writers are MADE of money?

Yesterday, I spent a very practical few pages of post talking about ways to save money when shipping requested materials to an agent or editor. We writers don’t talk about this very much amongst ourselves, but the fact is, the process of finding an agent can be pretty expensive. How expensive, those of you still …

Book marketing 101: strategizing your conference time, part II

Still hanging in there? Still breathing at least once an hour? As a veteran of many, many writers’ conferences all over the country, I can tell you from experience that they can be very, very tiring. Especially if it’s your first conference. Just sitting under fluorescent lights in an air-conditioned room for that many hours …

Book marketing 101: strategizing your conference time

Many thanks to all of you who sent in good wishes about my book sale. It’s very nice to feel rooted-for! A technologically-savvy reader wrote in to ask if it was considered appropriate to take notes on a laptop or Blackberry during conference seminars. It’s still not very common — surprising, given how computer-bound most …

Book marketing 101: asking the right questions, some good news, and a goal!

It’s going to be a long one today, campers, but I can’t resist opening with a bit of good news: I sold a book yesterday! To be precise, my agent, the fabulous Jim McCarthy of DGLM (who will be attending a certain upcoming Conference That Shall Remain Nameless), successfully marketed my next nonfiction book, a …

Book marketing 101: the contents of your book bag, part II

Yesterday, I left off talking about what you should SAY at a conference, and moved on to what you should CARRY. While my last post’s advice was concerned with your comfort and welfare, today’s tips are all about networking. Conferences are about CONFERRING, people: network! Because you will be meeting some God-awfully interesting people, you …

Book marketing 101: the pitch proper, part VII: the truth, the whole truth, and nothing but the… wait, why is that agent’s knee jerking like that?

Yesterday, I tackled a reader’s question about pitching a novel that features multiple protagonists. Since I had a lot to say on the subject, I didn’t quite finish — but conveniently enough, the part I left for today dovetails nicely with a few other readers’ concerns about what should and shouldn’t make its way into …

Book marketing 101: capturing the spirit of the pitch, not the letter

I’m back from my writing retreat! Thanks, everybody, for being so nice about my working hiatus. I actually had a near-nightmare during it that 1400 people had written into the blog, pointing out some truly fundamental yet somehow life-threatening aspect of the pitch I had forgotten to mention…so it was a great relief to log …