This series on the basics of publishing has been quite a slog, hasn’t it? First, we debunked a few common myths about getting published (most notably, the one about good writing always finding an agent or publisher relatively quickly), approaching major publishing houses (if the houses you have in mind are located within the United States, you need an agent to do it for you), how agents handle queries and submissions from aspiring writers, and finally, what happens to a manuscript after an agent picks it up.
Given how complex, counter-intuitive, and let’s face it, contrary to the prevailing societal notions of how books get published so much of this has been, it’s no longer just a bit puzzling that folks in the publishing industry just expect aspiring writers to pick up the basics on their own, is it? I, for one, find it genuinely astonishing that anyone who has spent years getting familiar with the process would believe that those new to the biz know anything about it.
Yes, yes, I know: those of you who have been submitting for a nice, long while are shocked, shocked, to hear that the learning curve for those new to the trying-to-get-published game can be pretty steep. But remember, this honestly was news to every currently-published writer at some point.
Hey, it’s complicated stuff.
As I’ve been going through the basics, I’ve been sensing a strange combination of discomfort, disbelief, and outright outrage floating around in that part of the cosmic ether where I choose to imagine my far-flung readership resides. Oh, the discontented have been too nice to kick up much of a protest over my account of these rather grim realities, but since the commenter-to-non-commenting-reader ratio on any blog is quite top-heavy, I’ve gotten good at sensing unspoken confusion. If I had to guess the single sentiment that has been muttered most often by readers of this series, it would be this:
“Hey — that’s not what I heard!”
Hands up, everyone who has thought some permutation of this sentiment, either throughout this series or when getting the skinny from some ostensibly authoritative source like me. In a way, I applaud this reaction — you should be thinking critically about all of the marketing and writing advice you hear. If I haven’t mentioned recently, it’s not a good idea to take any self-described publishing expert as gospel, even if that expert happens to be yours truly.
That can be an awfully tall order; as most of you are probably already aware, there’s a LOT of conflicting advice out there.
Including, incidentally, the information writers pick up at literary conferences. On the conference dais and even during pitch sessions, aspiring writers sometimes hear radically mixed messages. See if any of these scenarios sound at all familiar:
*A writer preparing to attend a conference diligently wades through both the standard agents’ guides and the websites of the agents scheduled to attend the conference. Once she hears those agents speak at the conference, she finds head spinning at how different her dream agent’s speech about what she wanted to represent right now was from her stated preferences in the guide or on her website.
*After waxing poetic behind a podium about how much he loves literature in general and/or a particular genre, an agent or editor brushes off those aspiring writers brave enough to take him at his word and approach him to pitch, giving cold responses ranging from “I don’t handle that sort of book” (spoken in a tone that implied that you should already have known that, whether or not he specified during his speech) to “Gee, that sounds interesting, but my client roster is totally full at the moment” (so why come to a conference to solicit more?)
*The agents at a particular conference say that they are eager to find new clients, yet none of them actually end up signing anyone who pitches to them there. (A more common occurrence than most of us who teach at conferences tend to admit.)
* An agent’s (or editor’s) warm face-to-face response to a writer’s conference pitch is very much at odd with the rather tepid communications during the submission process, a drop in enthusiasm that sometimes extends even past acceptance of a manuscript. “But she loved my idea at the conference!” the writer will protest, tears in her eyes, wondering what she has done wrong. (The probable answer: nothing. The fact is, sometimes a nice conversation at a conference is just a nice conversation at a conference.)
Why am I bringing up these mixed messages here, toward the end of this series on the basic trajectory of publication, other than to validate some writers’ well-justified confusion?
Well, you know how I’ve been yammering for the last couple of weeks about how much easier life is for a writer who has realistic expectations than one who does not? Expecting to hear at least partially conflicting advice from the pros will at least relieve a writer of the substantial stress of suspecting that there’s a secret handshake required to break into print, a trick that may be learned by following every single piece of advice one hears to the letter.
Trust me, that way lies madness. Do your homework, figure out what you’re going to do, and do it. Listen to new input, certainly, but use your acquired knowledge of how the industry does and doesn’t work to weigh how likely any fresh piece of advice is to help you.
I’m also bringing it up to encourage all of you to use caution in evaluating whether to pay to attend writers’ shindigs in the upcoming spring and summer conference season. Many conferences promote their conferences by implying, if not outright stating, that they’re flying in agents and editors who will sign attendees on the spot. However, that’s seldom the norm: many agents pick up only one or two clients a year out of ALL of the conferences they attend.
I tremble to mention this, but there is even an ilk who goes to conferences simply to try to raise authorial awareness of market standards, with no intention of signing any authors. The ones who attend conferences just so they can visit their girlfriends in cities far from New York, or who just want a tax-deductible vacation in the San Juans, are beyond the scope of my discussion here, but I’m sure the karmic record-keepers frown upon them from afar.
The good news is that doing your homework about any conference you are considering attending can help you avoid wasting your time pitching to people who aren’t interested in helping you. For some tips on figuring out how to maximize your chances of ending up at a conference where you will be able to pitch to — or at least hear useful, up-to-the-minute advice from — agents who are genuinely looking to represent books like yours, please see the posts under the CONFERENCE SELECTION category on the list at right.
Nor are mixed messages limited to conferences. See if this one rings a bell:
*An agency states categorically in one of the standard agency guides and/or on its website that it is looking for new authors in a wide array of genres, a list that apparently doesn’t change from year to year? Yet when a writer queries with a book in one of the listed categories, he is crushed by a form letter huffily announcing that the agency NEVER represents that kind of work.
I have personal experience with this one, I’m sorry to report. I once made the mistake of signing with an agent (who shall remain nameless, because I’m nicer than she) who listed herself as representing everything from literary fiction to how-to books, but who in fact concentrated almost exclusively on romance novels and self-help books, two huge markets. I did not learn until the end of our rather tumultuous association that she had signed me not because she admired the novel she was ostensibly pushing for me, but because I had a Ph.D.: she hoped, she told me belatedly, that I would become frustrated at the delays of the literary market and write a self-help book instead.
I know; I was pretty flabbergasted, too.
Why would an agent advertise that he is looking for genres she does not intend to represent? Well, for the same reason that some agents and most editors go to conferences in the first place: just in case the next bestseller is lurking behind the next anxious authorial face or submission envelope. An agent may well represent cookbooks almost exclusively, but if the next DA VINCI CODE falls into his lap, he probably won’t turn it down. He may well reject 99.98% of the submissions in a particular genre (and actually state in his form rejections that he doesn’t represent the genre at all, as an easy out), but in his heart of hearts, he’s hoping lighting will strike.
Hey, a broad advertiser is always a gambler, at some level.
Yes, Virginia, that’s very, very annoying for the writers who believed his blurb in a conference guide or website. (For some tips on how to decipher these, please see the HOW TO READ AN AGENCY LISTING category on the list at right.)
Because the process can seem mean or even arbitrary to those who are new to it, rendering it very tempting to cling to every new piece of information one hears. Giving advice to would-be authors is big business these days; just because a writer pays anywhere from fifty to several hundred dollars to attend a conference or intensive seminar doesn’t necessarily mean that what he will hear there is a single coherent explanation of what to do in order to get his book published.
Don’t expect it. Good seminars and conferences can be extremely informative — as long as you keep your critical faculties active at all times, because you are most assuredly going to be receiving some conflicting information.
Or at least information that sounds contradictory to a writer. Allow me to explain.
The fine folks on the business side of publishing and those of us on the creative side of the business often speak rather different languages. If you’ve learned anything throughout this series, I hope that it was that necessarily, a writer thinks about her writing quite differently than an agent or editor does, and for the best possible reasons: for the writer, it’s self-expression; for the agent or editor, it’s a commodity to be sold.
The result: rampant communication problems between the two sides.
I wish I could refer you to a reliable translation guide between writer-speak and industry-speak, but frankly, I don’t know of one. However, over the years I have gathered an accepted array of truisms that agents and editors tend to spout at eager authors they meet at conferences, in agents’ guides, and on their websites. Although aspiring writers often decide in retrospect that these statements were, at best, inaccurate and/or misleading, these are not lies so much as polite exit lines from conversations, statements of belief, and as often as not, sincere attempts to make struggling aspiring writers feel better about facing the genuinely daunting task of finding representation.
Yet from the writer’s point of view, they might as well be real whoppers.
So here’s my top ten list of confusing statements agents and editors tend to make at conferences. Because I love you people, I have also included a translation for each that makes sense in writer-speak; I suspect some of the translations may surprise you.
Do keep this guide by you the next time you receive a rejection letter or go to a conference, so you can keep score — and your sanity.
10. “There just isn’t a market for this kind of book right now.”
Translation: I don’t want to represent/buy it, for reasons that may well have something to do with what is selling at the moment, but may also relate to my not having the connections to sell this particular kind of book at this juncture. Don’t waste both of our time; move on.
9. “The market’s never been better for writers.”
Translation: I have a very strong preference for representing previously published authors. Since it is now possible for an author to self-publish a blog or write for a website, I don’t think there’s any excuse for a really talented writer not to have a relatively full writing resume. (Note: this attitude is almost never seen in those who have ever written anything themselves.)
8. “I could have sold this 10/20/2 years ago, but now…”
Translation: You’re a good writer (or your pitch was good), but I’m looking for something that more closely resembles the most recent bestseller. I’m not even vaguely interested in anything else right now. Actually, I am pretty miffed at you authors for not paying closer attention to the bestseller lists, because, frankly, you’re wasting my time.
You’re a good writer, but I started being an agent/editor a long time ago, back when it was easier to sell books. Your work may have a political slant that has gone out of fashion, or it is too long, or it shares some other trait with a book I truly loved that I struggled to sell for a year to no avail. I don’t want to get my heart broken again, so I really wish you would write something else. Have you checked the bestseller list lately?
7. “We gave your work careful consideration.”
Translation: like most submissions, we probably invested less than a minute in reading it — and by we, I really mean an underpaid summer intern who was looking for predetermined grabbers on the first page or in the query letter. Please do not revise and resubmit, because we’re really, really busy.
If I had actually taken the time to read it, I might have had some constructive comments to make, but I simply haven’t the time. In my heart of hearts, I do feel rather guilty for not having done so; that is why I am making this defensive statement in my form-letter reply.
Your manuscript made it past the screening eyes of three Millicents, and I stuck within it for the first 20 pages before I got distracted. But I just don’t think that I can sell this right now.
6. “The length of the manuscript doesn’t matter, if the writing quality is high.”
Translation: I don’t want to be the one to tell you this, but a first novel shouldn’t be more than 400 pages for literary or mainstream fiction, 250-350 for anything else. (Anne here, breaking in mid-translation: for the benefit of those of you who just turned pale, you’ll find an explanation under the BOOK LENGTH category at right. Also, these page counts assume standard manuscript format — and if you don’t know what that is, please see the HOW TO FORMAT A MANUSCRIPT category.)
Frankly, I think you should have taken the time to check how long works in your genre are. However, if you’re a spectacularly talented writer, I would like a peek at your work, because maybe I could work with you to bring it under accepted limits.
I think the current length standards are really stupid, and I don’t want to give them more credibility by stating them here.
5. “We are interested in all high-quality work, regardless of genre.”
Translation: We actually represent only specific genres, but we are afraid that we will miss out on the next bestseller.
We are an immense agency, and you really need to figure out who on our staff represents your genre. If I am feeling generous when you pitch to me, I will tell you who that is. I may also pass your query along to the right agent within my agency.
We are a brand-new agency. We don’t have strong contacts yet, so we’re not sure what we can sell. Please, please send us books.
4. “I am looking for work with strong characters/a strong plot.”
Translation: I am looking for books easy to make into movies.
(I wish I had an alternate translation to offer for that one, but frankly, I’ve never heard this statement used any other way at a conference. Sorry about that. Agents looking for literarily strong plots are usually more specific about what they’re seeking.)
3. “We are always eager to find new talent.”
Translation: we are looking for the next bestseller, not necessarily for someone who can write well. (Yes, I know; this one is genuinely counterintuitive.)
We honestly are looking for new writers, but that does not mean that we’re going to be willing to represent work that we don’t think we can sell in the current market. Please send us only genuinely marketable work.
2. “We are looking for fresh new approaches.”
Translation: This is a definitional issue. If it is a spin on something already popular or on a well-worn topic, it is fresh; if it is completely original, or does not appeal to NYC or LA states of mind, it is weird.
Yes, really. For an intensive examination of the prevailing logic, please see the FRESHNESS IN MANUSCRIPTS category at right.
We are looking for young writers, and think older ones are out of touch.
1. “True quality/talent will always find a home.”
Translation: But not necessarily with my agency.
Because I love good writing, I really want to believe that the market is not discouraging talented writers, but I fear it is. Maybe if I say this often enough, the great unknown writer in the audience will take heart and keep plowing through those rejections until she succeeds.
There are two sentiments, however, that always mean exactly what they say:
“I love your work, and I want to represent it,” and
“I love this book, and I am offering X dollars as an advance for it.”
These, you can take at face value.
Again, I’m bringing all of this up not to depress you, but to prepare those of you new to the agent-seeking process for the earth-shattering notion that you honestly don’t want to work with an agent who isn’t excited about your type of book. In the hurly-burly of a conference or in the frustration of trying to come up with a list of agents to query next, it can be very, very easy to forget that.
Please remember that there are plenty of good agents and editors out there, ones with integrity who genuinely want to help talented writers sell their work. I am passing all of this along in the hope that knowing the tactics of some of the ones who aren’t so wonderful will help you figure out whose opinions are worth taking seriously — and whose should be brushed aside without further ado, so you can continue on your merry way.
Okay, I really do mean it this time: that’s it for the agent-related part of this series. Next, on to small publishing houses and self-publishing.
Keep up the good work!