Slicing and dicing life into interesting shapes, or, ordinary is as ordinary does

barcelona market

As I mentioned last time, I’m planning to spend the next few weeks going through my to-blog-about stack, concentrating on all of those great questions from readers that I answered briefly in the comments, but never managed to get around to devoting a entire post or two to expanding upon, as I intended. I’m well aware of the old saying the road to hell is paved with good intentions, but until today, I was not aware that the highway markers were provided by procrastination.

Case in point: intelligent and insightful reader Jen posted today’s question onmy post commemorating John Updike’s passing, an event that my archives tell me happened way back in January, and have I devoted a post yet to answering it? Well, have I?

I’m asking semi-seriously, because as of this morning, I honestly didn’t remember. I often so go to town in answering questions in the comments that I have the illusion that I have indeed blogged on a subject. But since the comments aren’t searchable via the wee-but-powerful engine at the upper right-hand corner of this page (I know; I think it’s weird, too), my waxing poetic over a question doesn’t really help anyone but the people who happen to check — and re-check — the comments on that particular post.

It’s kind of like forgetting to post any of my photos of Barcelona until seven months after I took them. The market’s pretty, isn’t it?

Okay, that’s one goal checked off my list. Here’s another. Quoth Jen way back when:

Anne, —in 2002, Dr. James Plath, an English professor, friend of the late writer, and specialist in John Updike’s work said, “While other people were writing about characters in the extreme, John Updike spoke and wrote about people who lived middling lives in the middle of the United States which is the anchor of this country.”

Especially with the higher standard unpublished writers must reach, middling Midwesterners, on the surface, have an extra challenge in getting past criteria #1 on panelists’ dream-date list. Yet, like the character development shown in your excerpt, isn’t it how we expose our characters that pushes them past the bell curve (or not)?

I should admit my Midwestern protagonist is feeling a bit ordinary today.

Jen, this is a question I hear in my craft classes all the time: how does one write about ordinary characters and ordinary life without the result being, well, ordinary?

I’m not sure that I would agree with your professor’s assessment — Updike was hardly the ONLY portrayer of Middle America in the post-war era. (Andre Debus, anyone? Rachel Ingalls? About a thousand other writers?) But it’s absolutely true that the portrayal of a so-called ordinary character can elevate that character above a dull normal.

In order to pull that off, however, that character — or lifestyle, or workplace, or situation — cannot be merely sketched out, however. The writer has to imagine a fully-rounded protagonist who is more complicated than what a casual observer would consider typical of his job, class, sex, race, political affiliations, sexual preferences, and so forth, because unless the writer conceives him as an individual, he’s likely to come across as a mere representative of a group, trend, or background.

Taken far enough, of course, the result is a stereotype. But haven’t we all seen enough mean-spirited cheerleaders (who invariably rule the school in fiction), sulky teenagers (rolling their eyes and sighing perpetually in submissions), absent-minded professors (or, even more common on the page, professors who constantly speak as though they were giving a lecture), intolerant small-town denizens (with or without pitchforks in their hands), and soulless corporate lawyers (okay, I’ll give you that one) to last a lifetime?

Or several lifetimes, if we happen to read a lot of submissions?

Updike was very, very good at elevating ordinary characters into something beyond representatives, at least for male characters. His men are not just stand-ins for their position in society or backgrounds, but fully-realized individuals operating within the rubric of what Wallace Stevens called the time and space in which we breathe.

So that’s the short answer, Jen: fashion characters that do not feel like characters, but people, occupying a world that is very much like ours, only more interesting. Not only to the author, or to people who live within the environment being depicted, but to readers who know nothing about them.

Well, that’s another craft problem neatly polished off. Moving on…

Oh, how I wish it were that simple — or that fewer good writers mistook the classic writing advice write what you know for a directive to reproduce even the not-very-interesting life around them. Bordering-on-boring slice-of-life submissions are so common that I’ve seen more than a couple agents and editors march into writers’ conferences and declare that slice-of-life fiction is just bad writing.

I think that’s a pretty radical overstatement — there’s plenty of excellent slice-of-life writing out there — but I can certainly understand how someone who read manuscripts for a living might be annoyed into that extreme a conclusion. Many, many aspiring writers take write what you know far too literally; originally, the advice was meant to discourage writers from speculating in print about social conditions and situations they knew little or nothing about.

Why? Well, in part, because doing that tends to result in stereotype-generation. Not to mention fiction that may not ring true. So a more sensible version of write what you know might be do your homework, then write what you find out.

Another unfortunate interpretation of write what you know is the quite untrue supposition that just because something happens in real life, it will necessarily be interesting on the page. Editors have been driven into madhouses by this one since the Brontë sisters first got the idea of placing pen to paper. Including too many details — or uninteresting ones — makes it hard for the reader to figure out what is and isn’t important in a scene.

Those of us who read manuscripts for a living have a number of terms for manuscripts that include mentions of every paper clip on a desk, as if each were as important to the scene as the dead body lying on top of them, but you probably don’t really want to know. They are not very polite. About the nicest is lazy writing.

That made some of you realism-lovers out there sit up in your chairs, didn’t it? “But Anne,” fans of the mundane sputter indignantly, “how can doing too much work possibly be construed as lazy? I can understand how it might be irritating to an agent or editor to have to edit out extraneous details, but isn’t it far better to over-describe than to leave the reader guessing what the physical environment is like?”

I understand your ire, oh sputterers, but the question misses the point, from a professional reader’s point of view: ideally, you shouldn’t be picking between two extremes, but finding an ideal balance between too much information and too little. And since it’s the writer’s job, not the editor’s, to discover where that happy medium lies for any particular story, I don’t think you can really blame the pros for regarding writers who shirk this duty as lazy.

Think about it: if all that were necessary in order to convey the feel of a room or truth of a situation was to describe it down to the last dust mote and/or stray frown on a bystander, film would trump good writing, every time. The old cliché that a picture’s worth a thousand words is often true, in the sense that if there’s a lot going on in a photo, it would take a great many words to describe it.

But there’s also a pretty good reason that novels don’t typically contain photographs: part of the point of the art form is to describe things, people, and situations not by depicting them in exhaustive detail, but rather by the author’s selecting what is most important to the truth of the scene and concentrating on it.

To put it a bit more bluntly: a large part of a writer’s value to the reader lies in her ability to winnow out the unimportant. Just because something is real — or realistic — doesn’t mean it’s going to capture a reader’s interest. And every writer on earth should be pretty happy about that, because if every aspect of quotidian life were hugely entertaining, novelists and memoirists would be rendered obsolete, replaced by film cameras and court reporters.

But what we fiction and creative nonfiction writers do to reality is far, far more complex than simply holding, as ’twere, the mirror up to nature, right?

That’s something that writers of the ordinary are prone to forget, alas: the novelist’s job is not merely to tell a good story and to provide trenchant insight into the world he’s depicting, but to entertain. No matter how true-to-life your protagonist may be or how realistic the situation, if the way you write about it isn’t entertaining on some level, people will have a hard time reading it.

I see some of you turning up your nose at that, murmuring about how pandering to the lowest common denominator is death to literature. That may be comforting to believe, but actually, the imperative to entertain applies equally well to the least accessible literary fiction as to the most mainstream. The audience expected to enjoy the book in question is merely different.

Instead of regarding the need to interest and entertain the reader — and Millicent, as the gatekeeper of the agency that is, we hope, going to bring your book to the publishing house who will get your book into the hands of that reader — as a burden, why not think of it as a useful reminder that one of the biggest distinction between a professional writer and a hobbyist is not whether she gets paid, but whether she is willing to write with a target reader’s literary desires in mind, as well as her own? Wouldn’t you rather that your ideal reader found your work scintillating, rather than a chore to read?

Chew on that for a while, lovers of abundant and unimportant detail: wading through a sea of irrelevancies is no fun. And frankly, your reader would prefer for you to make the decision about what is and isn’t important for him to know. How you draw the line is part of your authorial voice.

Far more frequently, though, slice-of-life fiction suffers from the opposite problem: many writers assume — again, wrongly — that if they’re writing about everyday life, they don’t need to fill in the details of the environment, social relations, characterization for minor players, etc. Everybody knows what an office is like, right, and a gas station? Everyone has known an incompetent middle manager, an annoying co-worker, a bored check-out girl?

This, too, tends to get labeled as lazy writing, for obvious reasons: it’s the writer’s job to create a full and interesting world for her readers to inhabit, not the reader’s job to fill in the details from his own experience or imagination. And as any Millicent would be only too glad to tell you, it’s not the agent or editor’s, either.

Before any literal-minded reader demanding to know whether I’m saying that it’s always imperative to provide a physical description of every character as soon as she appears on the page, I hasten to reiterate: how much detail serves the story best is ultimately the writer’s decision, and an important one. Although each book category does have its own storytelling conventions, the choices involved are creative, not absolute.

So matter how much any given aspiring writer out there would like for there to be a hard-and-fast rule governing, say, the timing (or inclusion) of physical descriptions, or a foolproof formula for a dialogue-to-narration balance, there aren’t. What will work best for any given story is different.

Hey, this is an art we’re talking about here, not a science. Constructing an enjoyable narrative is hard work.

I see a few hands raised out there. “Okay, Anne, I get that as the writer of a story, I’m ultimately responsible for how I tell it. But I genuinely want to give my readers an accurate feeling for real life as I perceive it — and that means having to take them to some pretty ordinary places. Offices. Traffic jams. Supermarket aisles. How can I make that kind of place interesting to the reader while still remaining true to life?”

Oh, that’s a snap to answer: by how you write about it.

I know, I know — that sounds like I’m being flippant, but actually, I’m not. Often, the author’s perception of the protagonist’s ordinariness is more problematic than the locale: in the vast majority of submissions that deal with so-called ordinary people, their lives and characters are depicted as dull, as composite or representative of an entire group of people rather than as we encounter people in real life, as individuals with personal quirks. Interesting personal quirks, ones that the reader might not expect.

Not having any surprising depths would be problematic for any protagonist, anywhere, anytime — and frankly, with most readers, not just the professional ones.

Why? Well, Millicent and her ilk simply see more dull normal characters than the average reader, for the simple reason that they read many more books, at least in part. From their point of view, reading about an ordinary character from a generic background — even a background that a great many potential readers share — is rather like listening to an actor doing a generalized foreign accent, rather than one tailored specifically to the background of the character she’s portraying.

If you doubt this, try listening to some of the faux Irish brogues that turn up on US stages — they tend to be better on Canadian ones — that wander from County Cork to Dublin and back again with a winsome disregard for geographic probability, or ersatz American accents on British stages, evident hangovers from WWII GIs, with adjectives evidently from Brooklyn, nouns from Houston, and verbs from the movie lots of LA.

Genuine accents are always individuated, to a certain extent — and thus potentially a source of surprise and interest on the page. A close listener to my speech might discover, for instance, that my vocabulary changes when I’m talking about politics (the result of years of graduate school), my hometown boasts a specific cadence unshared by people who live 15 miles away that pops up when I talk about my childhood, and when I’m embarrassed, some of my English grandmother’s vowels come tripping out of my mouth. (“Oh, I’m so very sorry!”) And don’t even get me stared on the kid I knew in college who was from New Jersey, but tried to speak like a Cambridge graduate in tribute to his deep and abiding love of Monty Python.

My point is, real accents are a seething mass of influences and choices, so when we hear an actor produce a voice seemingly representative, it can sound rather fake. So, too, with characterization. No one is absolutely the product of a monolithic background, any more than anyone remains in character 100% of the time.

It’s the deviations and moments of departure that render us interesting. So if your ordinary protagonist is in danger of becoming too predictable, why not have him act out of character every now and then, as people do all the time in real life? Why not have one of the minor characters flip out about something out of a clear blue sky? Or have his love interest be in a lousy mood not because of anything that’s going on in the plot, but because she’s just gotten a parking ticket?

Starting to get the picture?

Ordinary does not have to mean uneventful or unquirky. It’s far from impossible to portray an ordinary person in an ordinary situation in a manner that will be interesting to a reader.

It does, however, require thinking about the character and scene differently than most writers were taught in their composition classes. Most beginning writing classes fall into the write-what-you-know school, tending to encourage neophyte writers to concentrate upon building their craft through acutely observed everyday life — a good place to start, certainly, but not one that necessarily takes the reader’s point of view into account as much as Millicent might like to see.

We all know why by now, right? From the industry’s point of view, it’s the writer’s job to render the protagonist and the situation fascinating, not the reader’s job to say, “Oh, this is supposed to be an everyday character; I guess I don’t mind his being predictable.”

Predictability is the enemy of interesting fiction — which renders writing about the mundane especially challenging. Yet virtually any plot or character is capable of generating something that the reader will not have expected, and the essence of freshness as the industry defines it is placing a new narrative twist on the world we all share.

The ability to surprise isn’t exclusive to any particular time zone, after all.

But that doesn’t mean that an agent, editor, or contest judge fond of good writing would seriously expect a writer portraying an average Joe or Janet to have them do something they would never do, either. The challenge in portraying any culture foreign to Millicent — and I think a good case could be made that quotidian life in the rest of the country is often rather foreign to NYC-based agents — is to present it to her in a manner that will both educate and intrigue her.

Oh, and entertain her as well.

Ditto with a so-called ordinary protagonist: instead of concentrating upon what makes her typical, why not figure out what makes her different from what a reader might expect? Or, to put it with the bluntness which is actually a bit out of character for me, what makes this character interesting enough for a reader to want to follow her for an entire book?

That, too, was a serious suggestion, not a flippant one: why write this character’s story, and not another ordinary person’s?

If you don’t know, chances are that the reader will not, either. Unpleasant to contemplate, but true. If a protagonist’s creator feels that a protagonist is a bit nondescript, readers will usually draw the same conclusion.

Unlike readers, however, the writer has the opportunity to do something about it. Again, instead of thinking of that as a drawback, try regarding it as an interesting challenge: if you’re feeling that your protagonist is ordinary, perhaps your fine writer’s sense is telling you that it may be time to make him more complex.

That’s easier than it may seem on first blush, you know. Most people are actually pretty interesting if you take the time to get to know them: not their daily habits, which may have been formed externally, but who they are inside, what memories they hold, how they reacted on the day that a giant redwood fell onto the local schoolhouse, etc. Try giving your protagonist a secret shame, a bizarre hobby, a long-ago childhood determination to become an astronaut — even if those elements never actually make it onto the stage, as it were, your knowing that they are in her background will probably make a difference in how ordinary you feel she is.

Not all black sheep carry their wool on the outside, if you catch my drift. Play with the past a little, or tinker with long-held desires to create an intriguing view of the future.

Not everything that’s going on in a story should be right on the surface, after all.

There you go, sitting up straight in your chairs again, but think about it. Giving your protagonist a more intricate past than a dismissive, “Oh, he’s an ordinary Midwesterner,” can inform his actions, even if you choose never to let the reader in on that past.

Besides, I can’t be the only writer out there who has met fascinating Midwesterners, can I? I’ve known many who were positively bristling with quirks. Not to mention secret plans for personal pleasure-seeking, business re-envisioning, and world domination that would make some of us more timid souls on the coasts gasp.

A good way to jump-start brainstorming about ways in which your protagonist as interesting is to invest some time in drafting a brief bio for him. Try going back a generation or two. I’m often surprised at how infrequently US writers discount the family backgrounds of characters whose kin have been in this country for more than a generation or two; go back far enough, and you’re bound to find a dandy Ellis Island or that’s-when-they-moved-us-off-the-reservation story that can be tied to the current generation’s worldview or habits in some surprising way.

Even a practically inert character with a swashbuckling great-grandmother is kind of intriguing.

Don’t laugh — I know an agent who claims descent from pirates. One of the thing I love about living on the West Coast is that practically everybody whose family migrated prior to World War II has a genuinely quirky relative or two lurking about the family tree; there’s a middle school named after a forebear of mine who…well, I might want to use that in a book someday. Let’s just say that I’d be rather surprised if the school board had been aware of the rich variations within his character when they decided to put his picture up in the principal’s office.

All they knew about him was that he was a pillar of the community. How ordinary, right?

I’m not saying that it’s going to be a walk in the park to render an everyday character scintillating — naturally, it’s going to be a bit more of a challenge than retailing the exploits of that agent’s pirate forebears. (Oh, like you weren’t already picturing them.) But if we writers are being absolutely honest about it, didn’t we take up this most complex of human art forms not because it was a snap to achieve the effects we imagined, but because we wanted the glory of creating entire new worlds and taking our readers for a field trip into them?

That’s as noble an aspiration if that new world is a small Midwestern town as if it’s Manhattan. Or the planet Targ. Keep making things interesting for your characters — and keep up the good work!

How to write a really good synopsis, part XII: originality, plausibility, and burning all of those candles at both ends

candles at Lourdes

Brace yourselves, campers: today is going to be a long one. Think of it as a candle that’s going to stay lit for a while.

I’m not going to be waxing lengthy today merely because I’m returning my list of questions to put to your synopsis before you send it on its merry way, although that’s part of the reason. Once a year, I like to bring readers a sort of hit parade of the most commonly-made mistakes. Normally, I draw it out a bit more, arranging the problems by topic and devoting different days to different species.

But I’ve got to be honest: tomorrow is my birthday, and I’m not planning on spending it blogging. (Yes, I know that I have in previous years; my personal new year’s resolution is to try to reduce my 16-hour work day to something closer to 12. Since it’s hard to pry me away from the computer mid-scene, my first step toward chiseling away at my average hours is to take days off a bit more frequently.)

So let’s get right to business, shall we?

For those of you joining us mid-series, this checklist is intended less to help any aspiring writer who might happen to stumble upon it to create a jim-dandy synopsis from scratch, but to improve an already-existing draft. That, and to encourage you to regard synopsis-writing as an opportunity to encapsulate your writerly brilliance in capsule form, rather than treating it as a tedious bit of marketing trivia, yet another annoying hoop for the aspiring writer to jump through on the way to landing an agent.

Okay, so it’s still probably going to be tedious and annoying to produce. But addressing these questions will help it show off your talent more effectively. (Hint: you’re going to want to have a hard copy of your synopsis and a few highlighter pens in front of you. Go ahead and print it out; I’ll wait.)

All ready? Excellent. Before I suggest anything new, however, let’s take a gander at the points we’ve hit so far:

(1) Does my synopsis present actual scenes from the book in glowing detail, or does it merely summarize the plot?

(2) If the reader had no information about my book other than the synopsis, would the story or argument make sense? Or is more specific information necessary to render the synopsis able to stand alone?

(3) Does the synopsis make the book sound like a good story? Does it hang together? Does this presentation make me eager to read it?

(4) Does the synopsis tell the plot of the book AS a story, building suspense and then relieving it? Do the events appear to follow logically upon one another? Is it clear where the climax falls? Or does it merely list all of the events in the book in the order they appear?

(5) Have I mentioned too many characters in the synopsis? Does each that I mention come across as individually memorable, or are some mentioned so quickly that they might start to blur together in the reader’s mind?

Is everyone happy with those? Or, if not precisely happy, because revising a synopsis can be a heck of a lot of work, at least conversant with why I might have suggested such darned fool things?

I’m electing to take all of that silence out there in the ether as a resounding, “By jingo, yes!” from each and every one of you. (If by some strange fluke that’s not your personal reaction, by all means, chime in with a question in the comments.) Let’s move on.

(6) In a novel synopsis, is it clear who the protagonist is?

That question made some of you giggle, didn’t it? Actually, fiction synopses that imply the book is about every character, rather than following the growth of a single one. For a multiple-protagonist or multiple point of view novel, this kind of ambiguity is a bit hard to avoid, but for the vast majority of novels that focus on a particular individual, or at most two, it’s unnecessarily confusing to Millicent the agency screener if the synopsis doesn’t specify who the protagonist is.

And no, in answer to what some of my more literal-minded readers just thought very loudly indeed, you should NOT clarify this point by the inclusion of such English class-type sentences as The protagonist is Martha, and the antagonist is George, any more than you should come right out and say, the theme of this book is… Industry types tend to react to this type of academic-speak as unprofessional in a query, synopsis, or book proposal.

Why? Veteran synopsis-writers, take out your hymnals and sing along: because a good novel synopsis doesn’t talk ABOUT the book in the manner of an English department essay, but rather tells the story directly. Ideally, through the use of vivid imagery, interesting details, and presentation of a selected few important scenes.

I sense the writers who love to work with multiple protagonists squirming in their chairs. “But Anne,” these experimental souls cry, “my novel has five different protagonists! I certainly don’t want to puzzle Millicent, but it would be flatly misleading to pretend that my plot followed only one character. What should I do, just pick a couple randomly and let the rest be a surprise?”

Excellent question, lovers of many protagonists. Essentially, my suggestion for handling this particular dilemma in a synopsis would be the same as my advice for handling it in a pitch: tell the story of the book, not of a particular character.

And before anybody point it out: yes, I’m aware that this approach might cause a conscientious writer to run afoul of Point #6 for a paragraph or two, but honestly, the multiple-protagonist format doesn’t leave the humble synopsizer a whole lot of strategic wiggle room. Concentrate on making it sound like a terrific story.

And, above all, be certain that your synopsis doesn’t violate Point #7. Oh, hadn’t I brought up #7 yet?

(7) Does my protagonist/do my protagonists come across as an interesting, unusual person(s) involved in an interesting, unusual situation?

Again, this question may make some of you chortle, but you’d be surprised at how often novel synopses stress the averageness of their protagonists, the everydayness of their dilemmas, and seem to taunt Millicent with a lack of clear motivation or major plot twists. “How on earth,” she is wont to exclaim, “is this super-ordinary character/this very common situation going to maintain my interest for 350 pages, when s/he/it is already starting to bore me a little in this 5-page…zzzz.”

Trust me, you don’t want Millicent to have to take an extra a sip or two from one of her favorite too-hot lattes to make it through your synopsis. Contrary to popular opinion amongst enthusiasts of slice-of-life literature, if a story sounds mundane on the synopsis page, particularly at the query packet stage, most Millicents are not going to be eager to read the book. Everyman may be a popular protagonist, but super-ordinariness has been the death knell for many a novel synopsis.

Which I suspect may come as something of a surprise to many of you. Many aspiring writers deliberately go out of their respective ways in order to present their protagonists as completely ordinary, normal people leading lives so aggressively mainstream that George Gallop is inclined to sit up in his grave at the very mention of them and shout, “At last! People so average that we don’t need to perform broad-based polling anymore! We’ll just ask these folks!”

Or, to put it in a less melodramatic manner, these writers are fond of slice-of-life writing.

The problem is, book-length slice-of-life writing is usually pretty hard to sell — and nearly impossible to synopsize excitingly. Even the most character-driven of literary fiction needs to have a plot of some sort and a protagonist engaging enough (or appalling enough) to render the reader willing to follow him/her through the relevant high jinks, right?

Stop wailing, please, literary fiction writers: yours is a highly specialized market, and you shouldn’t be sending out synopses to agents who don’t represent your kind of book, anyway.

“Okay, Anne,” some of you literary fiction writers say, bravely wiping your eyes, “I realize that I’ve chosen to write in a book category that represents only about 3-4% of the fiction market; I know that I’m going to have to target my queries very carefully. But I have a wonderful slice-of-life novel here about Everyman and Everywoman’s universal struggles to deal with the everyday. How should I go about synopsizing it?”

In a way that may well strike you as running counter to your goal in writing such a book: by emphasizing what is different, fresh, and unusual about your protagonist and his/her dilemmas.

Before any of you get huffy at the prospect of soft-selling your aim of holding, as ’twere, the mirror up to nature, listen: in the current market, no agent, no matter how talented, is going to be able to sell a novel to an editor by saying, “Oh, this book could be about anybody”; no matter how beautiful the writing may be, the agent of your dreams is eventually going to have to tell an editor what your book is about.

In industry-speak, ordinary is more or less synonymous with dull. Sorry to have to be the one to break that to you, but it’s true. I’m guessing, though, that your protagonist actually isn’t dull.

So why isn’t s/he, precisely? How is s/he different from every other potential protagonist out there? What quirks render her or him fascinating on the page? What about her/his situation is unique?

Getting the picture? The synopsis needs to demonstrate not only that you can write, but that your book concept is fresh.

Actually, the questions above are dandy ones to ask about any fictional protagonist, not just those who grace the pages of literary fiction. What makes this character interesting and different from the protagonist of any other novel currently on the market — and how can you make those traits apparent on the synopsis page?

But what about a nonfiction story? Glad you asked.

(8) In a memoir synopsis, is it clear who the protagonist is? Does s/he come across as an interesting, unusual person involved in an interesting, unusual situation?

Sounds eerily familiar, doesn’t it?

And you would have thought that the identity of a memoir’s protagonist would be awfully hard to hide for long, wouldn’t you? If you walked a mile in Millicent’s shoes (sipping her latte, no doubt), or cozied up to her aunt Mehitabel the contest judge, you would know otherwise. To your sorrow, probably.

Just make it clear who the narrator is, okay?

Actually, memoir synopses scuttle themselves even more frequently by running afoul of that second criterion — the one about being an interesting character embroiled in an interesting situation — for the very simple reason that memoirists are prone to regard their stories as self-evidently interesting just because the events in them really happened.

As any memoir-representing agent could tell you, that’s not always the case. In fact, s/he is very likely to tell you that s/he sees very dull-sounding memoir synopses all the time.

So the synopsis-writing memoirist has an additional goal: not only to present her life story as important and intriguing, but also to render it pellucidly clear precisely how her life has differed from other people’s. A memoir synopsis that doesn’t convey this information within the first paragraph or so — ideally, by showing, rather than telling — tends not to maintain Millicent’s interest thereafter.

If you find it hard to figure out what to emphasize, try thinking of yourself as a fictional character. Why would a novel-reader want to follow you throughout a 500-page plotline?

While we’re on the subject, another good way to determine what might make dear self interesting to others…

(9) In either a novel or a memoir synopsis, is it clear what the protagonist wants and what obstacles are standing in the way of her getting it? Is it apparent what is at stake for the protagonist if she attains this goal — and if she doesn’t?

Or, to twist these questions in a slightly different direction, does the synopsis present the book’s central conflict well?

If ordinariness tends to raise Millicent’s uncannily sensitive am-I-about-to-be-bored? sensors, the prospect of conflict usually makes her ooh-this-is-interesting antennae twirl around in circles — but nothing flattens a reader’s perception of conflict like the impression that the outcome doesn’t matter very much to the characters.

Admittedly, not every good novel features life-or-death stakes. Nevertheless, your story is going to be more memorable to someone who reads synopses for a living if the conflict appears to be vitally important to the protagonist.

Trust me on this one. In Millicent’s mind, conflict = interesting. She probably works for an agent who goes around spouting the old industry truism, a good manuscript has conflict on every single page.

Yes, yes, I know: that’s debatable. But if Millicent rejects your query packet or submission at the synopsis-reading stage, that’s a debate you’re never going to get to have with the agent of your dreams.

(10) In a nonfiction synopsis that isn’t for a memoir, is it clear what the book is about? Does the subject matter come across as interesting, and does the synopsis convey why this topic might be important enough to the reader to make him/her long to read an entire book about it?

Again, this is a stakes issue: remember, however passionately you may feel about your chosen topic, Millicent, her cousin Maury the editorial assistant, and her Aunt Mehitabel will probably not already be conversant with it. It’s your job as the writer to get them jazzed about learning more.

Yes, even at the synopsis stage.

One of the more reliable methods of achieving this laudable goal is not only to present your subject matter as fascinating, but also to demonstrate precisely why your readers will find it so. In other words, why does your subject matter, well, matter?

Which leads me to…

(11) Does my synopsis make the book sound just like other books currently on the market, or does it come across as original?

When agents specialize in a particular kind of book (and virtually all of them do limit themselves to just a few types), you would obviously expect that they would receive submissions within their areas of specialty, right? So it’s reasonable to expect that an agency screener at an agency that represents a lot of mysteries would not be reading synopses of SF books, NF books, romances, and westerns, mixed in with only a few mysteries. Instead, that screener is probably reading 800 mystery synopses per week.

Translation: Millicent sees a whole lot of plot repetition in any given pay period.

This may seem self-evident, but it has practical ramifications that many aspiring writers do not pause to consider before blithely sending off their query or submission packets. That screener is inundated with plots in the genre…and your synopsis is the 658th she’s read that week…so what is likely to happen if your synopsis makes your book sound too much like the others?

Most likely, the application of Millicent’s favorite word: next!

“Wait just a cotton-picking second!” I hear those of who have attended conferences before protesting. “I’ve heard agents and editors jabbering endlessly about how much they want to find books that are like this or that bestseller. They say they WANT books that are like others! So wouldn’t an original book stand LESS of a chance with these people?”

Yes, you are quite right, anonymous questioners: any number of agents and editors will tell you that they want writers to replicate what is on the bestseller lists right now. Actually, though, this isn’t typically what they mean in practical terms.

Since it would be completely impossible for a book acquired today to hit the shelves tomorrow, and extremely rare for it to come out in under a year — and that’s a year after an editor buys it, not a year from when an agent picks is up — what is selling right now is not what agents are seeking, precisely.

They are looking for what will be selling well, say, a couple of years hence. Which, common sense tells us, no one without highly-specialized psychic abilities can possibly predict with absolute accuracy.

So when agents and editors tell writers at a conference that they are looking for books that resemble the current bestseller list, they really mean that they want you to have anticipated two years ago what would be selling well now, have tracked them down then, and convinced them (somehow) that your book was representative of a trend to come, and thus had your book on the market right now, making them money hand over fist.

I’ll leave you to figure out by yourselves the statistical probability of that scenario’s ever happening in our collective lifetimes. Just make your book sound original, okay?

Some of you are pouting at that last bit, aren’t you? “But Anne,” some of you inveterate bestseller-readers point out, “I’ve done my homework; I’ve gone to conferences. The same authors sell well year after year, so I’ve written a manuscript that’s more or less in the style of (fill in bestseller here), except mine is far, far better. Why wouldn’t that excite any market-minded agent?”

Your question made me smile, oh pouters: there was a good joke on the subject making the rounds of agents a couple of years back.

A writer of literary fiction reads THE DA VINCI CODE, doesn’t like it, and calls his agent in a huff. “It’s not very well written,” he complains. “Why, I could write a book that bad in a week.”

“Could you really?” The agent starts to pant with enthusiasm. “How soon could you get the manuscript to me?”

Given how fast publishing fads fade, I will make a prediction: the same agent who was yammering at conference crowds last month about producing book X will be equally insistent next months that writers should write nothing but book Y. You simply cannot keep up with people who are purely reactive.

Frankly, I don’t think it’s worth your time or energy to get mixed up in someone else’s success fantasy. The fact is, carbon copies of successful books tend not to have legs; the reading public has a great eye for originality.

What DOES sell quite well, and is a kind of description quite meaningful to agents, is the premise or elements of a popular work with original twists added. So at this point in literary history, you’re better off trying to pitch LITTLE WOMEN MEETS GODZILLA than LITTLE WOMEN itself, really.

Don’t believe me? Have you checked out the sales figures on PRIDE & PREJUDICE & ZOMBIES?

The fact is, a too-close imitation of a bestseller is always going to strike Millicent as rather derivative of the bestseller — and doubly so if the bestseller in question happens to be a classic. Which is why, I suspect, that much-vaunted recent experiment where someone cold-submitted (i.e., without querying first, and without going through an agency) a slightly modified version of PRIDE AND PREJUDICE to an array of major publishers, only to have it summarily rejected by all.

At the time of the experiment, there was much tut-tutting discussion of how this outcome was evidence that editors wouldn’t know great literature if it bit them, but my first thought was, how little would you have to know about the publishing industry to think that an unsolicited, unagented novel would NOT be rejected unread by the big publishers? Mightn’t this have actually been a test not of how literature fares, but what happens to submitters who do not follow the rules?

My second thought, though, was this: at this point in publishing history, wouldn’t even an excellent rehashing of PRIDE AND PREJUDICE seem old hat? How could the submitter possibly have presented it in a manner that seemed fresh?

After all, it’s been done, and done brilliantly — and re-done in many forms, up to and including PRIDE & PREJUDICE & ZOMBIES and BRIDGET JONES’ DIARY. I can easily imagine pretty much any English-speaking editor’s taking one look, roll her eyes, and say, “Oh, God, here’s somebody ripping off Jane Austen again.”

My point, in case you were starting to wonder, is that agents and editors tend to be pretty well-read people: a plot or argument needs to be pretty original in order to strike them as fresh. The synopsis is the ideal place to demonstrate how your book differs from the rest.

And what’s the easiest, most direct way of doing that, for either fiction or nonfiction? By including surprising and unique details, told in creative language.

Even if your tale is a twist on a well-known classic (which can certainly work: THE COLOR PURPLE is a great retelling of the Ugly Duckling, right?), you are usually better off emphasizing in the synopsis how your book deviates from the classic than showing the similarities. Here again, vivid details are your friends.

One big caveat, however: please bear in mind that Millicent (like Maury and Mehitabel) tends to make a strong distinction between original and weird, as well as between plausible and implausible. Which brings me to…

(12) If I’m marketing fiction, does my synopsis make the story I’m telling seem plausible?

I could sense some of the novelists out there rolling their eyes before I even finished typing that one. “Um, Anne?” a few of you scoffed. “What part of FICTION don’t you understand? By definition, fiction writers make things up.”

Quite true, oh scoffers, but for even the most outrageously fantastic storyline to hang together, it must be plausible — at least in the sense that the characters would actually do and say the things they do and say on the page. If the internal logic of the premise doesn’t seem to be applied consistently in the synopsis (or in the manuscript, for that matter), Millicent is likely to pass.

Yes, even if the synopsis in question happens to be for a novel where obeying the law of gravity is merely optional and every other character has a couple of extra arms, toes, or senses. If a plot doesn’t seem to be following its own rules, it’s hard for the reader to remain involved in the story.

Why? Well, when a reader is swept up in a drama (or a comedy, for that matter), she engages in behavior that Aristotle liked to call the willing suspension of disbelief. Basically, she enters into a tacit understanding with the author: the rules that govern the world of the book, no matter how wacky or impractical they may be for the reader’s world, are precisely what the narrative says they are. Most of the time, as long as the narrative abides by them, the reader will be willing to go along for the ride.

Note that as long as clause. If a narrative violates its own rules, the agreement is violated: in thinking, “Wait, that doesn’t make sense,” the reader is knocked out of the story.

(Ditto, incidentally, when a first-person or tight third-person narrative suddenly switches, however momentarily, from the protagonist’s perspective to something that the protagonist could not possibly perceive. That’s usually an automatic-rejection offense for Millicent. But perspective-surfing is a subject for another blog post when I finally polish off this run of series on practicalities and get back to craft issues.)

Millicents are notoriously sensitive to being pulled out of a story by a plausibility problem. So are their bosses, the agents who employ them to reject as high a percentage of submissions as possible, and the editors to whom those bosses sell books.

I just felt some of you go pale. “How sensitive?” those of you who have submitted recently enough that you haven’t yet heard back squeak in unison. “Is it one of those automatic-rejection reasons you mentioned up there in the parentheses when you thought nobody was looking? I’d really have to do it a lot to annoy her, right?”

Got the smelling salts handy? In a manuscript submission, a single instance is often an automatic rejection offense.

Yes, even in a synopsis.

Why? Well, any gaffe that breaks the reader’s suspension of disbelief is, ultimately, a storytelling problem. Thus, Millicent may be excused for thinking as soon as she casts her hyper-critical eye over one, “Oh, this writer isn’t a very consistent storyteller.”

Okay, so this may be an unfairly broad conclusion to draw from a line or two in a synopsis — especially when, as we’ve discussed earlier in this series, many, many talented aspiring writers simply throw together their synopses at the last possible minute prior to sealing the submission or contest entry envelope. But lest we forget, Millicents are in the BUSINESS of making snap judgments; they couldn’t get through the hundreds of queries and submissions they see every week otherwise.

Aren’t you glad you had those smelling salts handy?

If you’re not absolutely certain that your synopsis is internally consistent enough to pass the plausibility test, have someone else (NOT someone who has read the manuscript, ideally) read it and tell the story back to you. Better yet, have someone else read it, tell the story to a third party, and have the third party try to reproduce it for you AND a fourth person.

Why such a mob? You may not catch the “Hey, wait a minute!” moments, but chances are that #4, at least, will. Listen carefully to any follow-up questions your experimental victims may have; address them in the synopsis, so that Millicent will not be moved to ask them of the ambient air at the screening stage.

Pay particular attention to any spot in the synopsis that provokes an unexpected giggle. Few narrative gaffes provoke bad laughter — the giggles that spring from readers or audience at a spot where the writer did not intend for them to laugh — as readily as deviations from the internal logic of a story.

This isn’t a bad fix-it strategy for nonfiction, either, especially for memoir. Which brings me to…

(13) If my book is nonfiction, does it come across as both plausible and as though I’m a credible source?

Too often, NF writers in general and memoirists in particular assume that just because they are recounting true events, their narratives will be inherently plausible. Unfortunately, it’s just not true.

Just as a novel’s plausibility depends upon the narrative’s consistently following its story’s internal logic, a nonfiction account or argument needs to hang together, with no missing steps. In a manuscript, plausibility problems tend to arise from incomplete set-ups and telling stories out of chronological order.

Where nonfiction synopses usually fall down on the job is by providing insufficient background — prompting questions like, “Why did this happen?” Again, you will be much, much better off if you can solicit such questions from someone other than Millicent, so you may address them before she reads your synopsis.

I think I’m going to leave you with that lovely conceptual cliffhanger and sign off for a couple of days. Those birthday candles aren’t going to blow themselves out. Many happy returns of tomorrow for all of us, and keep up the good work!

How to write a really good query letter, part X: making the book sound like a real page-turner

Did everyone have a delightful Labor Day weekend — or, even better, one filled with productive writing and/or querying time?

I hope you’ve been whipping those manuscripts into shape for submission, because this week, I’m going to be wrapping up my ongoing series on writing a compelling query letter. In fact, I anticipate polishing off the infamous checklist today. I’m going to be tackling a few readers’ questions on the subject later in the week, so now would be a great time to leave a comment with any lingering concerns on the subject that might be troubling your mind in the dead of night.

Hey, it happens. Writers have magnificently creative minds, gifted at creating angst.

The last batch of questions focus upon conveying that your book is INTERESTING, in addition to being marketable. Contrary to what most aspiring writers seem to think, that’s not necessarily self-evident in a plot description for an interesting book, or even an exciting one.

You’d be surprised at how many query letters for genuinely interesting books fail to make them sound so. It’s as though half the aspiring writers out there believe that the mere fact of having completed the manuscript is in itself a merit badge of fascination.

Just not true, I’m afraid. Truth be known, an astonishingly high percentage of the query letters that fall onto agents’ desks make the books sound dull as the proverbial dishwater.

Which, I hasten to add, isn’t necessarily a reflection upon the books being queried at all. It is, however, a damning indictment of the effectiveness of the query letter.

Some of you are already annoyed, aren’t you? “But Anne,” a few purists protest, “I’m a NOVELIST/MEMOIRIST/NARRATIVE NONFICTION WRITER, not an ad copywriter. If everything I had to say could be summarized in a single-page letter, I wouldn’t have much material for a 400-page book, now would I? Surely Millicent the agency screener must be aware of that — and if she isn’t, why doesn’t she have the intellectual curiosity/open-mindedness/common decency to take a gander at my manuscript before deciding that it and I are dull, rather than leaping instantly at that conclusion?”

The short answer: time.

The long answer: our Millie has a heck of a lot of queries to plow through on any given day. Since her boss agent could not possibly read every manuscript queried, it’s her job to weed out the ones that don’t seem like good fits, are not well written, are not likely to do well in the current market — and yes, the dull ones.

Darned right, that requires a snap judgment, and certainly a subjective one. A Millicent who bores easily tends to be very, very good at her job — which, lest we forget, primarily involves rejecting aspiring writers.

Still seem unfair? Think about that massive pile of queries on her desk for a moment: the authors of every single one of those find their own books fascinating, too, but that’s not enough to intrigue our favorite agency screener. To be the one query out of a hundred for which she will request pages (a more generous proportion of acceptance to rejection than most, incidentally), the letter is going to have to make HER believe that the book is fascinating.

Which is a pretty tall order — and virtually impossible when a writer forgets that the query letter is a writing sample, just as much as the manuscript is.

Long-time readers of this blog, please open your hymnals and sing along: realistically, every English sentence a writer looking to sell a book places under an agent or editor’s nose is a writing sample: the query, the synopsis, the bio, the book proposal. Every paragraph is yet another opportunity to show these people that you can write.

And that your book — and you — are interesting enough for them to want to be embroiled with for the next couple of years.

Again, this is where adhering to a pre-set formula for query letter perfection can really harm a book’s chances. By definition, cooking-mix prototypes are generic; you really don’t want to add your title to one of the many samples out there and stir.

It’s conducive to boredom, amongst other drawbacks. Instead, you will want to use every ounce of writing skill to make that agency screener forget that you are hitting the basic points that a solid, professional query letter hits.

Yes, cramming all of that info into a page is an annoying exercise — your job is to make it look easy. Not entirely coincidentally, the next couple of items on the query checklist speak to these very issues. But first, let’s recap what we’ve covered so far, shall we?

(1) Is my query letter longer than a single page in standard correspondence format?

(2) If my query letter just refuses to be shorter, am I trying to do too much here?

(3) If my query letter is too long, am I spending too many lines of text describing the plot?

(4) Is my query letter polite?

(5) Is it clear from the first paragraph on what precisely I am asking the agent to represent?

(6) Does my letter sound as though I am excited about this book, or as if I have little confidence in the work? Or does it read as though I’m apologizing for querying at all?

(7) Does my book come across as genuinely marketable, or does the letter read as though I’m boasting?

(8) Have I addressed this letter to a specific person, rather than an entire agency or any agent currently walking the face of the earth? Does it read like a form letter?

(9) Do I make it clear in the first paragraph of the letter SPECIFICALLY why I am writing to THIS particular agent — or does it read as though I could be addressing any agent in North America?

(10) If I met this agent or editor at a conference, or am querying because I heard him/her speak at one, or picked him/her because s/he represents a particular author, do I make that obvious immediately?

(11) Am I sending this query in the form that the recipient prefers to receive it? If I intend to send it via e-mail, have I double-checked that the agency accepts e-mailed queries?

(12) Am I absolutely positive that I have spelled the agent’s name correctly, as well as the agency’s? Am I positive that the letter I have addressed to Dear Mr. Smith shouldn’t actually read Dear Ms. Smith? Heck, am I even sure that I’m placing the right letter in the right envelope?

(13) Is the first paragraph of my query compelling? Does it get to the point immediately? If I were an agency screener, would I keep reading into the next paragraph?

(14) Is my brief summary of the book short, clear, and exciting? Have I actually said what the book is ABOUT?

(15) Does my description use unusual details and surprising juxtapositions to make my story come across as unique or my argument as original? Or is the descriptive paragraph a collection of generalities that might apply to many different books within my chosen category?

(16) If I am querying anything but a memoir, is my summary paragraph in the present tense?

(17) Is the tone and language in my summary paragraph representative of the tone and language of the manuscript?

(18) Am I telling a compelling story in my summary paragraph, or does it read as though I’ve written a book report about my own manuscript?

(19) Does my summary paragraph emphasize the SPECIFIC points that will make the book appeal to my target audience?

(20) Does my summary paragraph read like a back jacket blurb, full of marketing-talk and generalization, or like a great elevator speech, grounded in details that will appeal to my ideal reader?

(21) If my summary paragraph were the only thing a habitual reader in my book category knew about my manuscript, would s/he think, Oh, that sounds like a great read? Or would s/he think, I can’t tell what this book would be like, because this summary could apply to a lot of different kinds of books?

(22) Wait — have I given any indication in the letter who my target audience IS?

(23) If I intend to submit this query to agents based in the United States, have I used ONLY US-spellings throughout my query packet? Or UK spellings, if I am sending it there or to Canada?

(24) Have I mentioned the book category within the first paragraph of my letter?

(25) When I mentioned the book category, did I use one of the established categories already in use by the publishing industry, or did I make up one of my own?

(26) Have I listed my credentials well in my platform paragraph? Do I come across as a competent, professional writer, regardless of my educational level or awards won?

(27) If I am querying nonfiction, have I made my platform absolutely plain? Would even a reader in a hurry understand why I am uniquely qualified to write this book, if not actually the best-qualified person in the known universe to do it?

(28) Have I made any of the standard mistakes, the ones about which agents often complain?

Anyone being kept up at night by any of those, or experiencing any difficulties in putting one or more into practice? If so, please speak up — my goal here is to be helpful.

While you’re framing your questions, let’s get back to the imperative to be interesting.

(29) Is my query letter 100% free of clichés?
In a manuscript, the desirability of steering clear of the hackneyed and well-worn is self-evident — or should be — the goal here, after all, is to convince an agent or editor that the manuscript is original; by definition, clichés have been done before.

Yet clichés turn up with surprising frequency in query letters, synopses, and even author bios.

There are some pretty good reasons for that, actually: generalities are the next-door neighbors of clichés, and anybody who has ever had any contact with marketing copy, particularly for movies, might easily fall into the mistaken belief that using the usual shorthand (boy meets girl, doctor who can’t heal himself, protagonist in high-risk job who cannot commit, etc.) is just the way that creative people talk about their projects amongst themselves.

It isn’t. So don’t. Use the space instead to make her exclaim, “Wow, I’ve never seen that before.”

How? Remember what I was saying earlier in this series about wowing Millicent with amazing details? That’s the best cure for the common cliché.

The other way that clichés often creep into queries and synopses is when writers invoke stereotypes, either as shorthand (that descriptive paragraph can’t be very long, after all) or in an attempt to put a spin on a hackneyed concept.

News flash: the first almost never works, especially for fiction.

If you’re wondering why, please see my earlier comment about how the industry wants to see YOUR ideas, not the common wisdom.

The second is just hard to pull off in a short piece of writing, for much the same reason that experimental spellings, innovative sentence structures, and imaginative punctuation tend not to lend magic to a writing sample. (Unfortunately for writers of cutting-edge literary fiction.) To a professional eye seeing any given writer’s work for the first time, it’s pretty hard to tell what is a deliberate play upon language and what is simply evidence that the submitter did not pay very close attention in English class.

Similarly, on a quick read of a short sample, it can be pretty hard to tell the difference between a reference to a tired old concept like:

she’s a ditsy cheerleader who dominates her school, but learns the true meaning of caring through participation in competitive sport

and a subtle subversive twist on a well-worn concept:

she’s a ditsy cheerleader, but in reality, she’s young-looking nuclear physicist acting a role so she can infiltrate the local high school to ferret out the science teacher bent upon world domination.

I don’t mean to shock anyone, but it’s just a fact that skimmers will often read only the beginnings of sentences. And since both descriptions begin with she’s a ditsy cheerleader

Get the picture?

Save the subtle social criticism for the manuscript; in your query letter and synopsis, stick to specifics, and avoid stereotypes like the proverbial plague. Cut anything that has even the remotest chance of being mistaken for a cliché.

(30) Is my query letter free of catchphrases?
Sometimes, writers will include hackneyed phrases in an effort to be hip — notoriously common in older writers’ queries for books aimed at the YA or twentysomething market, incidentally. However, there can be a fine line between a hip riff on the zeitgeist and a cliché, and few human creations age faster than last year’s catchphrase.

And nothing signals an older writer faster to Millicent than a teenage character who rolls her eyes, pouts, habitually slams doors, and/or quotes the latest catchphrase every 42 seconds at the dinner table. Certainly if he does it in the summary paragraph of a query letter.

Yes, some teenagers have been known to do all of these things in real life; Millicent’s seen it, too. Telling her again is just going to bore her.

When in doubt, leave it out, as my alcoholic high school expository writing teacher used to hiccup into my cringing ear.

Why? Well, many people in the publishing industry have a hatred of clichés that sometimes borders on the pathological. “I want to see THIS writer’s words,” some have been known to pout, “not somebody else’s.”

Don’t tempt these people — they already have itchy rejection-trigger fingers.

(30) Is my query letter free of jargon?
Not all boredom springs from predictability,: sometimes, it’s born of confusion. A common source of the latter: the over-use of technical terms in a query letter.

Predictably, jargon pops up all the time in nonfiction queries and proposals, especially for manuscripts on technical subjects: how better to impress Millicent with one’s expertise, the expert thinks, than by rattling off a bunch of terms a layperson couldn’t possibly understand?

I can think of a better way: by presenting one’s credentials professionally — and by explaining complex concepts in terms that even someone totally unfamiliar with the subject matter will understand.

Remember, even if Millicent works for an agent who happens to specialize in your type of nonfiction book, she’s almost certainly not a specialist in your area. Nor is her boss — or, in all probability, the editor. For marketing purposes, it’s safest to assume that they were all English majors, and choose your words accordingly.

Novelists also tend to use jargon quite a bit in their queries, especially if their protagonists are doctors, lawyers, physicists like our cheerleader friend, or members of another legitimately jargon-ridden profession. These writers believe, not entirely without cause, that incorporating jargon will not only make these characters sound credible (“But they really sound that way!”), but will make the writers themselves sound as though they know what they’re talking about.

Laudable goals, both — but if Millicent can’t understand what either is saying, this strategy is not going to work. (The same holds true with contest judges, by the way.)

Remember, one of the things any successful query needs to demonstrate is that the sender can write; since jargon is by definition shorthand, it tends to be a substitute for evocative descriptions.

Wow Millicent with your vivid descriptions — in layman’s terms. Speaking of writing talent…

(31) Does the sentence structure vary enough to show off my writing talent?
Writers tend not to think about sentence structure much in this context: your garden-variety query letter is stuffed to the brim with simple declarative sentences (or with four-line beauties with two semicolons in them). As in,

I have written a book called Straightforward Metaphors. I hope you will be interested in representing it. It is about two sailors who go to sea. They get wet.

Sorry, writer-who-loves-simplicity, but THE OLD MAN AND THE SEA has already been done. There’s a reason that book is taught to 15-year-olds: the sentence structure is definitely YA. Today, using YA language is not the best way to pitch adult fiction.

Too-simple sentence structures are not the only reason Millicent might draw unflattering conclusions about a writer’s skill level from a query letter — far more common reason is poor grammar and spelling. However, even subtle structural repetition can set off some red flags, as in this example.

I have written a novel, Straightforward Metaphors, and I hope you will be interested in representing it. Two sailors put to sea, and they find their clothing all wet in record time. They toss their uniforms into the ocean, and their captain sees them dancing about the deck in their very non-regulation underwear. Hilarity ensues, and a court-martial has never been funnier.

Did you catch the problem?

As I have argued about manuscripts, it’s tiring for a reader to scan the same sentence structures back-to-back, line after line. Mixing it up a little is a relatively painless way to make your writing seem more sophisticated and lively without altering meaning.

After all, that single-page letter is your big chance to wow Millicent with your writing acumen.

(32) Have I avoided the passive voice altogether in my query letter?
Avoiding the passive voice in every piece of writing you submit to an agency or a publishing house is an excellent idea because — not to put too fine a point on it — most professional readers have been trained to believe passive voice equals poor writing, inherently.

Yes, I was aware that you already knew that. I bring it up, though, because when a writer is in the throes of trying to sum up the appeal of a 400-page book in the space of a single paragraph (or a 3-5 page synopsis, even), it can be awfully tempting to trim some space by letting the sentence structure imply that actions happened entirely of their own accord.

So instead of Harold’s teacher went around the room, rapping the students who had received grades of B- or lower over their quivering knuckles with a ruler, many queries will opt for The students who had received grades of B- or lower got their knuckles rapped, or even after receiving a C, Harold found himself with rapped knuckles, as if ruler-wielding cherubim descended from the heavens and did the rapping without human intervention of any kind.

And the Millicents of this world roll their eyes, just like the teenage characters in so many novel submissions.

There’s another, subtler reason to avoid the passive voice in queries and synopses: on an almost subliminal level, the passive voice tends to imply that your protagonist is being acted-upon, rather than being the primary actor in an exciting drama. Which conveniently brings us to…

(33) Does my summary make my protagonist come across as the primary actor in an exciting drama?
As I have pointed out before, agents and editors see a LOT of novel submissions featuring passive protagonists, stories about characters who stand around, observing up a storm, being buffeted about by the plot.

We’ve all read stories like this, right? The lead watches the nasty clique rule the school, silently resenting their behavior until the magic day that the newly-transferred halfback notices her; the amateur detective goes to the prime suspect’s house and instead of asking probing questions, just waits to see what will happen. The shy couple is madly in love, but neither will make a move for 78 pages — until that hurricane forces them to share the same cramped basement.

I’ve ranted at length in earlier posts (see the PURGING PROTAGONIST PASSIVITY category, right) about why first novels with passive protagonists tend to be harder to sell than ones with strong actors. My point at the moment is that in the course of trying to summarize a complex premise, many queriers present their protagonists as mere pawns buffeted about by forces beyond their control, rather than interesting people in interesting situations.

Yes, it’s unfair to leap to conclusions about an entire book’s writing choices based upon only a paragraph’s worth of summary. But lest we forget, that exercising that particular bit of unfairness forms a crucial part of Millicent’s job description.

Don’t risk it.

(34) Is my query letter in correspondence format, with indented paragraphs?
For a paper query, it’s absolutely imperative that the paragraphs are indented. No exceptions. Business format is simply inappropriate for a query letter.

Yes, yes, I know: I brought this up in question #1, but enough queries get rejected every year on this basis alone that I couldn’t resist an end-of-list reminder.

(35) Does my query letter read as though I have a personality?
I like to save this question for last, since it so frequently seems to come as a surprise to writers who have done their homework, the ones who have studied guides and attended workshops on how to craft the perfect query letter.

Personality?” they cry, incredulous and sometimes even offended at the very thought. “A query letter isn’t about personality; it’s about saying exactly what the agent wants to hear about my book.”

I beg to differ. A cookie-cutter query is like a man without a face: he may dress well, but you’re not going to be able to describe him five minutes after he walks out of the room.

The fact is, the various flavors of perfect query are pervasive enough that a relatively diligent agency screener will be familiar with them all inside of a week. In the midst of all of that repetition, a textbook-perfect letter can come across as, well, unimaginative.

In a situation where you are pitching your imagination and perceptiveness, is this the best impression you could possibly make?

Your query letter should sound like you at your very best: literate, polished, and unique. You need to sound professional, of course, but if you’re a funny person, the query should reflect that. If you are a writer whose prose tends to be quirky, the query should reflect that, too.

And, of course, if you spent your twenties and early thirties as an international spy and man of intrigue, that had better come across in your query. Because, you see, a query letter is not just a solicitation for an agent to pick up your book; it is an invitation to an individual to enter into a long-term relationship with you.

As I mentioned earlier in this series, I firmly believe that there is no 100% foolproof formula, my friends, whatever the guides tell you. But if you avoid the classic mistakes, your chances of coming across as an interesting, complex person who has written a book worth reading goes up a thousandfold.

Keep up the good work!

How to write a really good query letter, part VII: differentiating yourself from the rest of the crowd intent upon storming the castle

angry-mob
Still hanging in there, everyone? Or are you getting a trifle impatient to pop those query letters into the mail?

Actually, I wouldn’t be at all surprised if some of you had the opposite reaction: visiting the site, glancing at the title, exclaiming, “Oh, I don’t want to think about that!” and clicking hastily away to another, less challenging writerly forum. Who could blame the hasty retreaters? For the past few posts, I have been urging you to take a long, hard look at your query letter, to make sure that you are projecting the impression that you are an impressively qualified, impeccably professional writer waiting to be discovered.

As opposed to the other kind, who in agents’ minds swarm in legions like the mobs in Frankenstein movies, wielding pitchforks, pitch-soaked flaming torches, and unbound manuscripts, chanting endlessly, “Represent my book! Represent my book!” It’s like a bad horror film: no matter how many of those manuscripts Millicent the agency screener rejects, they just keep coming, relentlessly, pouring into the agency seemingly through every crack and crevice, appearing magically from some ever-renewing source.

You hadn’t been thinking of your query letter as part of an implacable daily onslaught, had you? Today, I’m going to talk a bit about the inevitability of a query letter’s being part of that perpetually angry mob — and how to avoid sounding in your query letter as if you are wielding the third pitchfork from the left.

Why might that be to your advantage, you ask? Novelty, among other things: you wouldn’t believe how many query letters read virtually identically. (If you don’t know why a query letter’s sounding generic is a bad idea, please see my earlier post in this series on the dreaded cloning effect.)

The other reason is — wait for it — professionalism. Too many aspiring writers mistakenly believe that a generic query filled either with overly-broad summary statements (my protagonist is Everyman struggling with quotidian life), promotional copy (this is the most exciting book featuring childbirth since GONE WITH THE WIND!”), or just plain one-size-fits-all rhetoric (Dear Agent: please read my book) makes their work seem professional. If the query reads just like what they’ve seen online, they reason, it has to be good, right?

Not necessarily. Typically, if it reads that way, it’s just like a good half of the query letters Millicent’s seen that week, and thus hardly likely to stand out amongst the forest of torches storming the castle. Next!

But when a query is unique and yet professional, the result can be semi-miraculous. For a talented querier, the ubiquity of poorly-constructed queries is actually helpful.

Why? Call up that angry mob in your mind, the one that’s casually dropping by en masse to ask Dr. Frankenstein if that undead thing lurching about Geneva belongs to him. Now picture yourself pushing through that crowd, impeccably dressed, to knock on that castle door. For Dr. F to open the door, she’s going to have to believe that you’re not merely a cleverly-disguised villager intent upon destroying her secret laboratory where he dabbles in revivifying the dead.

So, too, with Millicent: a politely-worded, grammatically impeccable, well-written query is going to catch her eye, simply because such a low percentage of what crosses her desk meets those criteria. And frankly, that fact is very useful to her, because she can quickly reject the angry mob’s attempts to get her attention.

Okay, so that analogy was a trifle forced; very few of the screeners of my acquaintance actually make a habit of prying open those well-known doors that mankind is not meant to open, and not all rejections are that knee-jerk. But you can’t deny that picturing Millicent triple-bolting the castle door made a change from imagining her burning her lip on yet another too-hot latte, right?

My point is, in the face of a constant barrage of queries, even the most prose-loving Millicent is going to have to reject the vast majority that cross her desk, if only in self-defense. Our goal in this series is to rid your letter of the most common rejection-provokers.

And before anyone says it: yes, yes, I know that it seems impossibly nit-picky to concentrate this hard upon a page of text that isn’t even in your manuscript. I’m just trying to save you some time, and some misery — and a whole lot of rejection.

So print up your latest query letter draft, please, and let’s ask ourselves a few more probing questions before we pop that puppy in the mail.

To pull out my broken record again: please, before you ask yourself the following questions, read the entire letter aloud, so it is clear in your mind — and to catch any lapses in logic or grammar, of course. I don’t care if you did it yesterday: do it again, because now you’re doing it in hard copy, where — long-time readers, chant it with me now — you’re significantly more likely to catch itty-bitty errors like missed periods.

Why aloud? Because it’s the best way to catch a left-out word or logic problem.

Don’t feel bad if you find a few: believe me, every successful author has a story about the time that she realized only after a query or a manuscript was in the mailbox that it was missing a necessary pronoun or possessive. Or misspelled something really basic, like the book category.

Yes, it happens. All the time.

And if you don’t read it aloud IN HARD COPY one final time between when you are happy with it on your computer screen and when you apply your soon-to-be-famous signature to it…well, all I can do is rend my garments and wonder where I went wrong in bringing you up.

All right, I’ll hop off the guilt wagon now and back onto the checklist trail. Let’s recap what we’ve covered so far:

(1) Is my query letter longer than a single page in standard correspondence format?

(2) If my query letter just refuses to be shorter, am I trying to do too much in it?

(3) If my query letter is too long, am I spending too many lines of text describing the plot?

(4) Is my query letter polite?

(5) Is it clear from the first paragraph on what precisely I am asking the agent to represent?

(6) Does my letter sound as though I am excited about this book, or as if I have little confidence in the work? Or does it read as though I’m apologizing for querying at all?

(7) Does my book come across as genuinely marketable, or does the letter read as though I’m boasting?

(8) Have I addressed this letter to a specific person, rather than an entire agency or any agent currently walking the face of the earth? Does it read like a form letter?

(9) Do I make it clear in the first paragraph of the letter SPECIFICALLY why I am writing to THIS particular agent — or does it read as though I could be addressing any agent in North America?

(10) If I met this agent or editor at a conference, or am querying because I heard him/her speak at one, or picked him/her because s/he represents a particular author, do I make that obvious immediately?

(11) Am I sending this query in the form that the recipient prefers to receive it? If I intend to send it via e-mail, have I double-checked that the agency accepts e-mailed queries?

(12) Am I absolutely positive that I have spelled the agent’s name correctly, as well as the agency’s? Am I positive that the letter I have addressed to Dear Mr. Smith shouldn’t actually read Dear Ms. Smith? Heck, am I even sure that I’m placing the right letter in the right envelope?

Everyone clear on those? Now would be an excellent time to speak up, if not. While you’re formulating questions, let’s move on.

(13) Is the first paragraph of my query compelling? Does it get to the point immediately? If I were an agency screener, would I keep reading into the next paragraph?
This may seem like a draconian question, but think about it from Millicent’s perspective: if you had to get through 200 queries before the end of the afternoon, would you keep reading the one in front of you if the first paragraph rambled? Or, heaven forefend, contained a typo or two?

Oh, yes, you SAY you would. But honestly, would you?

I have been dwelling upon the first paragraph of the query letter because — oh, it pains me to be the one to tell you this, if you did not already know — countless query letters are discarded by agents and their screeners every day based upon the first paragraph alone. (Yet another reason I advise against e-mail queries, incidentally, except in the case of agents who specifically state they prefer them over the paper version: it’s too easy to delete an e-mail after reading only a line or two of it.)

Take a good, hard look at your first paragraph, and make sure it is one that will make the agent want keep reading. Does it present the relevant information — why you are querying this particular agent, book category, title, etc. — in a professional, compelling manner?

Cut to the chase. All too often, when writers do not make their intentions clear up front — say, by neglecting to mention the book category — the letter simply gets tossed aside after the first paragraph.

All right, on to paragraph two:

(14) Is my brief summary of the book short, clear, and exciting? Have I actually said what the book is ABOUT?

Frequently, authors get so carried away with conveying the premise of the book that they forget to mention the theme at all. Or they try to cram the entire synopsis into the query letter. Given that the entire query letter should never be longer than a page, your summary needs to be very short and sweet, just like your hallway pitch.

Here’s a quick way to tell if your letter is hitting the mark: unearth that book keynote you came up with earlier in this series for a pitch, and compare it with your summary paragraph in the query. Do they read as though they are describing the same book?

If you’re worried about leaving out salient points, here’s an idea: include the synopsis in your query packet. While you have an agency screener’s attention, why not have a fuller explanation of the book ready to hand? That’s 1-5 entire, glorious pages to impress an agent with your sparkling wit, jaw-dropping plot, and/or utterly convincing argument.

Did I hear a few gasps out there? “But Anne,” I hear those timorous about storming the castle cry, “the agency’s listing in the standard agency guide and/or website does not mention sending a synopsis with my query. I thought I was supposed to send only EXACTLY what the agent requested?”

Well caught, oh anonymous voices: sending only what is requested is indeed the rule for SUBMISSIONS. And obviously, you should check what the particular agency wants to see. If an agency asks for something special in its querying guidelines, such as the first 5 pages of your manuscript (the agency that represents yours truly encourages writers to send a first chapter, but that’s rare), you should send precisely that.

However, most agencies do not spell out so clearly what they want to see stuffed in that query envelope: even the most cursory flip through the Writer’s Digest Guide to Literary Agents will produce many repetitions of the minimal phrase query with SASE that it becomes slightly hypnotic.

In my experience, the Millicents at such agencies may not always read an included synopsis, but they don’t go around automatically rejecting queries that include them, either. With one exception: if a synopsis is sent as an attachment with an e-mail query.

Actually, it’s pretty much always a mistake to send an attachment with either a query or a submission; unless the agent specifically requests it, it will almost always go unread. Most agencies have policies against opening unrequested attachments, so if you include a synopsis with your e-query, add it in the body of the message, after the letter itself.

In a paper query, I think a good synopsis is usually worth including, provided that it is brief, well-written, and professional. (If the very idea of producing such a synopsis makes you wince, I would urge you to consult the HOW TO WRITE A SYNOPSIS category on the list at right.) Including it will free you to concentrate on the point of the query letter, which is to capture the reader’s attention, not to summarize the entire book.

Within the query letter itself, you honestly do have only — chant it with me now, long-time readers — 3-5 sentences to grab an agent’s interest, so generally speaking, you are usually better off emphasizing how interesting your characters are and how unusual your premise is, rather than trying to outline the plot.

(15) Does my description use unusual details and surprising juxtapositions to make my story come across as unique or my argument as original? Or is the descriptive paragraph a collection of generalities that might apply to many different books within my chosen category?
This is a tough one for most queriers — as we discussed in my recent Pitching 101 series, the overwhelming majority of queriers and pitchers resort to vague generalities in order to cram as much plot into that short descriptive paragraph as humanly possible.

The result: a whole lot of summaries that sound pretty generic. One of those torches waving in the night might be pretty, but when everyone in the village is brandishing one, it gets old fast.

Not the best strategy when one is trying to convince an agent that the book in question is DIFFERENT from what’s already on the market. As in a pitch, the first commandment is thou shalt not bore, and believe me, nothing is more boring to someone who reads for a living than seeing the same kind of descriptions over and over again.

So why not spice things up with details that only you could devise?

Remember, too, that a query letter, like everything else an aspiring writer submits to an agency, is a writing sample; you’re going to want your summary to show off your well-honed storytelling skills (for fiction or creative NF) and/or argumentative acumen (for NF). In addition, you’re going to want to make your story concept or argument sound fresh.

Hark! Do I hear an angry mob beating on my battlements, chanting, “How may we pull all that off in a brief paragraph? In a word: juicy details.

Okay, so that was two words. It’s still a great strategy.

As I argued in an earlier post on pitch construction, what makes a book summary memorable, whether it is fiction or nonfiction, is not usually its overall arc but its vividly-rendered details. Especially to a reader like Millicent who reads 50 such descriptions in a sitting, the difference between a ho-hum descriptive paragraph and one that makes her sit up and say, “Hey, I’d like to read this book!” tends to lie in the minutiae.

Not in a superabundance of minutiae, mind you: just a few careful-selected details. Remember, your goal in the query letter is not to tell the book’s entire plot or reproduce its primary argument, but to present its premise in a way that invites further scrutiny.

Unsure where the line between too many generalities and too much detail lies, flaming torch-bearers? When in doubt, stick to the central conflict.

Why, you ask? Okay, let’s step into an agency screener’s shoes for a minute. Read these three summaries: which would make you ask to see the first fifty pages of the book and why?

<>Basil Q. Zink, a color-blind clarinetist who fills his hours away from his music stand with pinball and romance novels, has never fallen in love — until he meets Gisèle, the baton-wielding conductor with a will of steel and a temper of fire. But what chance does a man who cannot reliably make his socks match have with a Paris-trained beauty? Ever since Gisèle was dumped by the world’s greatest bassoonist, she has never had a kind word for anyone in the woodwind section. Can Basil win the heart of his secret love without compromising his reputation as he navigates the take-no-prisoners world of the symphony orchestra?

Quite a few unique and unexpected quirks packed in there, aren’t there? I’d ask to read that book. Contrast this description with the far more common style of entry #2:

Clarinetist Basil Zink has fallen hopelessly in love with his conductor, temperamental and beautiful Gisèle. On the rebound from a ten-year marriage with Parisian bassoonist Serge, Gisèle scarcely casts a glance in Basil’s direction; she hardly seems to be aware that he’s alive. Menaced by an ultra-competitive co-worker, Basil must overcome his fears to capture the woman he loves and save his orchestra.

Interesting how different it is from the first, isn’t it, considering that both describe the same story? Yet since #2 relies so heavily on generalities and is so light on unusual details, it comes across as a tad generic, not to say clichè-ridden.

Let’s take a gander at version #3, where a love of detail has apparently run amok:

BATON OF MY HEART is a love story that follows protagonist Basil Q. Zink, whose congenital color-blindness was exacerbated (as the reader learns through an extended flashback) by a freak toaster-meets-tuning-fork accident when he was six. Ever since, Basil has hated and feared English muffins, which causes him to avoid the other boys’ games: even a carelessly-flung Frisbee can bring on a flashback. This circle metaphor continues into his adult life, as his job as a clarinetist for a major symphony orchestra requires him to spend his days and most of his nights starting at little dots printed on paper.

Life isn’t easy for Basil. Eventually, he gets a job with a new symphony, where he doesn’t know anybody; he’s always been shy. Sure, he can make friends in the woodwind section, but in this orchestra, they are the geeks of the school, hated by the sexy woman conductor and taunted by the Sousaphonist, an antagonist who is exactly the type of Frisbee-tossing lunkhead Basil has spent a lifetime loathing. The conductor poses a problem for Basil: he has never been conducted by a woman before. This brings up his issues with his long-dead mother, Yvonne, who had an affair with little Basil’s first music teacher in a raucous backstage incident that sent music stands crashing to the ground. Basil’s father never got over the incident, and Basil’s…

Okay, ersatz agency screener: how much longer would you keep reading? We’re all the way through a lengthy paragraph, and we still don’t know what the essential conflict is!

Worn out from that extensive compare-and-contrast exercise? Let’s take a break with a simple yes or no question.

(16) If I am querying anything but a memoir, is my summary paragraph in the present tense?
This is one of those industry weirdnesses: one-paragraph summaries, like pitches and synopses, are ALWAYS written in the present tense. Even when the author is describing events that happened before the fall of the Roman Empire. Go figure.

And apparently, writers are supposed to know this because the synopsis fairy descends from the heavens when one reaches a certain level of craft and bops one on the head with her magic wand. Or because they have attended an expensive class or conference that told them so.

I’m not a big fan of keeping expectations like this secret, so let’s shout it to the rooftops: THE SUMMARY SHOULD BE IN THE PRESENT TENSE.

The only major exception is, interestingly enough, memoir, probably because it simply doesn’t make sense for an adult to say: “Now I am six, and my father tells me to take out the garbage. But I don’t want to take out the garbage, and in a decision that will come back to haunt me in high school, I choose to bury it in the back yard.”

It’s confusing to a sane person’s sense of time. But then, so are the querying and submission processes, frequently.

Oh, and before it slips my mind: all too often, memoirists refer to themselves in the third person in query letters, pitches, and synopses of their books, puzzling Millicents exceedingly. If your memoir is about you, say so; go ahead and use the perpendicular pronoun.

That was restful, wasn’t it? I could shift back to the knottier questions, but I think that’s enough for you to think about for the nonce.

As long as you remember this: what makes a manuscript or book proposal great is not how similar it is to already-published books, but rather how it is different.

Oh, I don’t mean that a querier is likely to get anywhere with Millicent by claiming that his manuscript is like nothing she has ever seen before — that, too, has been said so often in queries that it has become a cliché— or that it’s a good idea to ignore the current literary market. You won’t, and it isn’t. In order to sell any first book, however, a writer needs to be able to demonstrate that (a) it fits into an existing book category but (b) offers readers who already buy books in that category something they can’t already get by just walking into a bookstore.

Or, to cast it in grander terms: what will your book add to the literary world that it hasn’t already got? Why will the reading world be a better place if your book is published?

Deep questions, eh? I leave you to ponder them.

But as you do, never forget that part of what a writer is marketing is her unique voice. How could a query letter that sounds just like everyone else’s possibly do justice to that?

Keep up the good work!

How to write a really good query letter, part VII: differentiating yourself from the rest of the crowd intent upon storming the castle

angry-mob
Still hanging in there, everyone? Or are you getting a trifle impatient to pop those query letters into the mail?

Actually, I wouldn’t be at all surprised if some of you had the opposite reaction: visiting the site, glancing at the title, exclaiming, “Oh, I don’t want to think about that!” and clicking hastily away to another, less challenging writerly forum. Who could blame the hasty retreaters? For the past few posts, I have been urging you to take a long, hard look at your query letter, to make sure that you are projecting the impression that you are an impressively qualified, impeccably professional writer waiting to be discovered.

As opposed to the other kind, who in agents’ minds swarm in legions like the mobs in Frankenstein movies, wielding pitchforks, pitch-soaked flaming torches, and unbound manuscripts, chanting endlessly, “Represent my book! Represent my book!” It’s like a bad horror film: no matter how many of those manuscripts Millicent the agency screener rejects, they just keep coming, relentlessly, pouring into the agency seemingly through every crack and crevice, appearing magically from some ever-renewing source.

You hadn’t been thinking of your query letter as part of an implacable daily onslaught, had you? Today, I’m going to talk a bit about the inevitability of a query letter’s being part of that perpetually angry mob — and how to avoid sounding in your query letter as if you are wielding the third pitchfork from the left.

Why might that be to your advantage, you ask? Novelty, among other things: you wouldn’t believe how many query letters read virtually identically. (If you don’t know why a query letter’s sounding generic is a bad idea, please see my earlier post in this series on the dreaded cloning effect.)

The other reason is — wait for it — professionalism. Too many aspiring writers mistakenly believe that a generic query filled either with overly-broad summary statements (my protagonist is Everyman struggling with quotidian life), promotional copy (this is the most exciting book featuring childbirth since GONE WITH THE WIND!”), or just plain one-size-fits-all rhetoric (Dear Agent: please read my book) makes their work seem professional. If the query reads just like what they’ve seen online, they reason, it has to be good, right?

Not necessarily. Typically, if it reads that way, it’s just like a good half of the query letters Millicent’s seen that week, and thus hardly likely to stand out amongst the forest of torches storming the castle. Next!

But when a query is unique and yet professional, the result can be semi-miraculous. For a talented querier, the ubiquity of poorly-constructed queries is actually helpful.

Why? Call up that angry mob in your mind, the one that’s casually dropping by en masse to ask Dr. Frankenstein if that undead thing lurching about Geneva belongs to him. Now picture yourself pushing through that crowd, impeccably dressed, to knock on that castle door. For Dr. F to open the door, she’s going to have to believe that you’re not merely a cleverly-disguised villager intent upon destroying her secret laboratory where he dabbles in revivifying the dead.

So, too, with Millicent: a politely-worded, grammatically impeccable, well-written query is going to catch her eye, simply because such a low percentage of what crosses her desk meets those criteria. And frankly, that fact is very useful to her, because she can quickly reject the angry mob’s attempts to get her attention.

Okay, so that analogy was a trifle forced; very few of the screeners of my acquaintance actually make a habit of prying open those well-known doors that mankind is not meant to open, and not all rejections are that knee-jerk. But you can’t deny that picturing Millicent triple-bolting the castle door made a change from imagining her burning her lip on yet another too-hot latte, right?

My point is, in the face of a constant barrage of queries, even the most prose-loving Millicent is going to have to reject the vast majority that cross her desk, if only in self-defense. Our goal in this series is to rid your letter of the most common rejection-provokers.

And before anyone says it: yes, yes, I know that it seems impossibly nit-picky to concentrate this hard upon a page of text that isn’t even in your manuscript. I’m just trying to save you some time, and some misery — and a whole lot of rejection.

So print up your latest query letter draft, please, and let’s ask ourselves a few more probing questions before we pop that puppy in the mail.

To pull out my broken record again: please, before you ask yourself the following questions, read the entire letter aloud, so it is clear in your mind — and to catch any lapses in logic or grammar, of course. I don’t care if you did it yesterday: do it again, because now you’re doing it in hard copy, where — long-time readers, chant it with me now — you’re significantly more likely to catch itty-bitty errors like missed periods.

Why aloud? Because it’s the best way to catch a left-out word or logic problem.

Don’t feel bad if you find a few: believe me, every successful author has a story about the time that she realized only after a query or a manuscript was in the mailbox that it was missing a necessary pronoun or possessive. Or misspelled something really basic, like the book category.

Yes, it happens. All the time.

And if you don’t read it aloud IN HARD COPY one final time between when you are happy with it on your computer screen and when you apply your soon-to-be-famous signature to it…well, all I can do is rend my garments and wonder where I went wrong in bringing you up.

All right, I’ll hop off the guilt wagon now and back onto the checklist trail. Let’s recap what we’ve covered so far:

(1) Is my query letter longer than a single page in standard correspondence format?

(2) If my query letter just refuses to be shorter, am I trying to do too much in it?

(3) If my query letter is too long, am I spending too many lines of text describing the plot?

(4) Is my query letter polite?

(5) Is it clear from the first paragraph on what precisely I am asking the agent to represent?

(6) Does my letter sound as though I am excited about this book, or as if I have little confidence in the work? Or does it read as though I’m apologizing for querying at all?

(7) Does my book come across as genuinely marketable, or does the letter read as though I’m boasting?

(8) Have I addressed this letter to a specific person, rather than an entire agency or any agent currently walking the face of the earth? Does it read like a form letter?

(9) Do I make it clear in the first paragraph of the letter SPECIFICALLY why I am writing to THIS particular agent — or does it read as though I could be addressing any agent in North America?

(10) If I met this agent or editor at a conference, or am querying because I heard him/her speak at one, or picked him/her because s/he represents a particular author, do I make that obvious immediately?

(11) Am I sending this query in the form that the recipient prefers to receive it? If I intend to send it via e-mail, have I double-checked that the agency accepts e-mailed queries?

(12) Am I absolutely positive that I have spelled the agent’s name correctly, as well as the agency’s? Am I positive that the letter I have addressed to Dear Mr. Smith shouldn’t actually read Dear Ms. Smith? Heck, am I even sure that I’m placing the right letter in the right envelope?

Everyone clear on those? Now would be an excellent time to speak up, if not. While you’re formulating questions, let’s move on.

(13) Is the first paragraph of my query compelling? Does it get to the point immediately? If I were an agency screener, would I keep reading into the next paragraph?
This may seem like a draconian question, but think about it from Millicent’s perspective: if you had to get through 200 queries before the end of the afternoon, would you keep reading the one in front of you if the first paragraph rambled? Or, heaven forefend, contained a typo or two?

Oh, yes, you SAY you would. But honestly, would you?

I have been dwelling upon the first paragraph of the query letter because — oh, it pains me to be the one to tell you this, if you did not already know — countless query letters are discarded by agents and their screeners every day based upon the first paragraph alone. (Yet another reason I advise against e-mail queries, incidentally, except in the case of agents who specifically state they prefer them over the paper version: it’s too easy to delete an e-mail after reading only a line or two of it.)

Take a good, hard look at your first paragraph, and make sure it is one that will make the agent want keep reading. Does it present the relevant information — why you are querying this particular agent, book category, title, etc. — in a professional, compelling manner?

Cut to the chase. All too often, when writers do not make their intentions clear up front — say, by neglecting to mention the book category — the letter simply gets tossed aside after the first paragraph.

All right, on to paragraph two:

(14) Is my brief summary of the book short, clear, and exciting? Have I actually said what the book is ABOUT?

Frequently, authors get so carried away with conveying the premise of the book that they forget to mention the theme at all. Or they try to cram the entire synopsis into the query letter. Given that the entire query letter should never be longer than a page, your summary needs to be very short and sweet, just like your hallway pitch.

Here’s a quick way to tell if your letter is hitting the mark: unearth that book keynote you came up with earlier in this series for a pitch, and compare it with your summary paragraph in the query. Do they read as though they are describing the same book?

If you’re worried about leaving out salient points, here’s an idea: include the synopsis in your query packet. While you have an agency screener’s attention, why not have a fuller explanation of the book ready to hand? That’s 1-5 entire, glorious pages to impress an agent with your sparkling wit, jaw-dropping plot, and/or utterly convincing argument.

Did I hear a few gasps out there? “But Anne,” I hear those timorous about storming the castle cry, “the agency’s listing in the standard agency guide and/or website does not mention sending a synopsis with my query. I thought I was supposed to send only EXACTLY what the agent requested?”

Well caught, oh anonymous voices: sending only what is requested is indeed the rule for SUBMISSIONS. And obviously, you should check what the particular agency wants to see. If an agency asks for something special in its querying guidelines, such as the first 5 pages of your manuscript (the agency that represents yours truly encourages writers to send a first chapter, but that’s rare), you should send precisely that.

However, most agencies do not spell out so clearly what they want to see stuffed in that query envelope: even the most cursory flip through the Writer’s Digest Guide to Literary Agents will produce many repetitions of the minimal phrase query with SASE that it becomes slightly hypnotic.

In my experience, the Millicents at such agencies may not always read an included synopsis, but they don’t go around automatically rejecting queries that include them, either. With one exception: if a synopsis is sent as an attachment with an e-mail query.

Actually, it’s pretty much always a mistake to send an attachment with either a query or a submission; unless the agent specifically requests it, it will almost always go unread. Most agencies have policies against opening unrequested attachments, so if you include a synopsis with your e-query, add it in the body of the message, after the letter itself.

In a paper query, I think a good synopsis is usually worth including, provided that it is brief, well-written, and professional. (If the very idea of producing such a synopsis makes you wince, I would urge you to consult the HOW TO WRITE A SYNOPSIS category on the list at right.) Including it will free you to concentrate on the point of the query letter, which is to capture the reader’s attention, not to summarize the entire book.

Within the query letter itself, you honestly do have only — chant it with me now, long-time readers — 3-5 sentences to grab an agent’s interest, so generally speaking, you are usually better off emphasizing how interesting your characters are and how unusual your premise is, rather than trying to outline the plot.

(15) Does my description use unusual details and surprising juxtapositions to make my story come across as unique or my argument as original? Or is the descriptive paragraph a collection of generalities that might apply to many different books within my chosen category?
This is a tough one for most queriers — as we discussed in my recent Pitching 101 series, the overwhelming majority of queriers and pitchers resort to vague generalities in order to cram as much plot into that short descriptive paragraph as humanly possible.

The result: a whole lot of summaries that sound pretty generic. One of those torches waving in the night might be pretty, but when everyone in the village is brandishing one, it gets old fast.

Not the best strategy when one is trying to convince an agent that the book in question is DIFFERENT from what’s already on the market. As in a pitch, the first commandment is thou shalt not bore, and believe me, nothing is more boring to someone who reads for a living than seeing the same kind of descriptions over and over again.

So why not spice things up with details that only you could devise?

Remember, too, that a query letter, like everything else an aspiring writer submits to an agency, is a writing sample; you’re going to want your summary to show off your well-honed storytelling skills (for fiction or creative NF) and/or argumentative acumen (for NF). In addition, you’re going to want to make your story concept or argument sound fresh.

Hark! Do I hear an angry mob beating on my battlements, chanting, “How may we pull all that off in a brief paragraph? In a word: juicy details.

Okay, so that was two words. It’s still a great strategy.

As I argued in an earlier post on pitch construction, what makes a book summary memorable, whether it is fiction or nonfiction, is not usually its overall arc but its vividly-rendered details. Especially to a reader like Millicent who reads 50 such descriptions in a sitting, the difference between a ho-hum descriptive paragraph and one that makes her sit up and say, “Hey, I’d like to read this book!” tends to lie in the minutiae.

Not in a superabundance of minutiae, mind you: just a few careful-selected details. Remember, your goal in the query letter is not to tell the book’s entire plot or reproduce its primary argument, but to present its premise in a way that invites further scrutiny.

Unsure where the line between too many generalities and too much detail lies, flaming torch-bearers? When in doubt, stick to the central conflict.

Why, you ask? Okay, let’s step into an agency screener’s shoes for a minute. Read these three summaries: which would make you ask to see the first fifty pages of the book and why?

<>Basil Q. Zink, a color-blind clarinetist who fills his hours away from his music stand with pinball and romance novels, has never fallen in love — until he meets Gisèle, the baton-wielding conductor with a will of steel and a temper of fire. But what chance does a man who cannot reliably make his socks match have with a Paris-trained beauty? Ever since Gisèle was dumped by the world’s greatest bassoonist, she has never had a kind word for anyone in the woodwind section. Can Basil win the heart of his secret love without compromising his reputation as he navigates the take-no-prisoners world of the symphony orchestra?

Quite a few unique and unexpected quirks packed in there, aren’t there? I’d ask to read that book. Contrast this description with the far more common style of entry #2:

Clarinetist Basil Zink has fallen hopelessly in love with his conductor, temperamental and beautiful Gisèle. On the rebound from a ten-year marriage with Parisian bassoonist Serge, Gisèle scarcely casts a glance in Basil’s direction; she hardly seems to be aware that he’s alive. Menaced by an ultra-competitive co-worker, Basil must overcome his fears to capture the woman he loves and save his orchestra.

Interesting how different it is from the first, isn’t it, considering that both describe the same story? Yet since #2 relies so heavily on generalities and is so light on unusual details, it comes across as a tad generic, not to say cliché-ridden.

Let’s take a gander at version #3, where a love of detail has apparently run amok:

BATON OF MY HEART is a love story that follows protagonist Basil Q. Zink, whose congenital color-blindness was exacerbated (as the reader learns through an extended flashback) by a freak toaster-meets-tuning-fork accident when he was six. Ever since, Basil has hated and feared English muffins, which causes him to avoid the other boys’ games: even a carelessly-flung Frisbee can bring on a flashback. This circle metaphor continues into his adult life, as his job as a clarinetist for a major symphony orchestra requires him to spend his days and most of his nights starting at little dots printed on paper.

Life isn’t easy for Basil. Eventually, he gets a job with a new symphony, where he doesn’t know anybody; he’s always been shy. Sure, he can make friends in the woodwind section, but in this orchestra, they are the geeks of the school, hated by the sexy woman conductor and taunted by the Sousaphonist, an antagonist who is exactly the type of Frisbee-tossing lunkhead Basil has spent a lifetime loathing. The conductor poses a problem for Basil: he has never been conducted by a woman before. This brings up his issues with his long-dead mother, Yvonne, who had an affair with little Basil’s first music teacher in a raucous backstage incident that sent music stands crashing to the ground. Basil’s father never got over the incident, and Basil…

Okay, ersatz agency screener: how much longer would you keep reading? We’re all the way through a lengthy paragraph, and we still don’t know what the essential conflict is!

Worn out from that extensive compare-and-contrast exercise? Let’s take a break with a simple yes or no question.

(16) If I am querying anything but a memoir, is my summary paragraph in the present tense?
This is one of those industry weirdnesses: one-paragraph summaries, like pitches and synopses, are ALWAYS written in the present tense. Even when the author is describing events that happened before the fall of the Roman Empire. Go figure.

And apparently, writers are supposed to know this because the synopsis fairy descends from the heavens when one reaches a certain level of craft and bops one on the head with her magic wand. Or because they have attended an expensive class or conference that told them so.

I’m not a big fan of keeping expectations like this secret, so let’s shout it to the rooftops: THE SUMMARY SHOULD BE IN THE PRESENT TENSE.

The only major exception is, interestingly enough, memoir, probably because it simply doesn’t make sense for an adult to say: “Now I am six, and my father tells me to take out the garbage. But I don’t want to take out the garbage, and in a decision that will come back to haunt me in high school, I choose to bury it in the back yard.”

It’s confusing to a sane person’s sense of time. But then, so are the querying and submission processes, frequently.

Oh, and before it slips my mind: all too often, memoirists refer to themselves in the third person in query letters, pitches, and synopses of their books, puzzling Millicents exceedingly. If your memoir is about you, say so; go ahead and use the perpendicular pronoun.

That was restful, wasn’t it? I could shift back to the knottier questions, but I think that’s enough for you to think about for the nonce.

As long as you remember this: what makes a manuscript or book proposal great is not how similar it is to already-published books, but rather how it is different.

Oh, I don’t mean that a querier is likely to get anywhere with Millicent by claiming that his manuscript is like nothing she has ever seen before — that, too, has been said so often in queries that it has become a cliché — or that it’s a good idea to ignore the current literary market. You won’t, and it isn’t. In order to sell any first book, however, a writer needs to be able to demonstrate that (a) it fits into an existing book category but (b) offers readers who already buy books in that category something they can’t already get by just walking into a bookstore.

Or, to cast it in grander terms: what will your book add to the literary world that it hasn’t already got? Why will the reading world be a better place if your book is published?

Deep questions, eh? I leave you to ponder them.

But as you do, never forget that part of what a writer is marketing is her unique voice. How could a query letter that sounds just like everyone else’s possibly do justice to that?

Keep up the good work!

Pitching 101, part XX: getting from ho-hum to “Interesting. I’ve never heard that before.”

ticker-tape-parade

After yesterday’s post on how to pull everything we’ve learned throughout this series into a formal 2-minute pitch, couldn’t you feel the excitement crackling in the air? The moment nearly brought a tear to the eye: the public rejoiced, the heavens opened, lions and lambs lay down together, and agents all over New York spontaneously flung their arms around the nearest aspiring writer, gurgling with joy.

What, you missed all that? Even the good folks cleaning up the ticker tape parade?

Okay, so maybe I’m exaggerating a trifle. And maybe those of you who aren’t planning to attend a conference and pitch anytime soon didn’t find it all that goosebump-inducing. “Let’s get on with it, Anne,” some nonambulant writers scoffed. “Let’s get back to the type of stuff that writers do at home in the solitude of their lonely studios: writing, rewriting, querying, rewriting some more…”

Patience, oh scoffers: as I MAY have mentioned once or twice in the course of this admittedly rather extensive series, learning to pitch is going to make you a better querier. And perhaps even a better writer, at least as far as marketing is concerned.

Did I just hear the scoffers snort derisively again? Okay, allow me to ask a clarifying question: hands up, every querying veteran out there who now wishes devoutly that s/he had known more about how the publishing industry thinks about books before querying for the first time.

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That’s quite a response. Keep ‘em up if you sent out more than five queries before you figured out what your book’s selling points were.

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Or, heaven forfend, your book category.

That last one is so common that I decided to spare you the artistic representation, so there would still be room on the page for today’s post. The very idea of querying without knowing makes me cringe: can you even guess which agents to query before you’ve come up with that?

See my point? Not only are many of the same skills required to construct a winning pitch and a successful query letter, but many of the actual building blocks are the same. So I hope those of you who are intending to send out anything remotely resembling a query anytime soon have been paying attention for the last few weeks.

And yes, of course I’m going to walk you through it; would I leave you to apply those lessons on your own?

Rest assured, it’s all part of my evil plan. By the end of Labor Day week, if you’re all very good and do your homework diligently, you should have a niftily revised query letter in hand.

Why are we aiming for the week after Labor Day, you ask? Long-time readers, chant it with me now: because a hefty hunk of the NYC-based publishing industry goes on vacation from the second week of August through Labor Day. And when they get back, guess what’s piled up high on their already-cluttered desks?

Uh-huh. Might as well hold off until they’ve had a chance to dig through those thousands of piled-up queries.

“But Anne,” I hear some reformed scoffers point out, “why shouldn’t I add my letter to the pile? Won’t they answer them in the order received?”

Well, more or less. However, Millicent the agency screener’s been known to be a mite grumpy until she has cleared enough desk space to set down her latte. Any guesses what the quickest way to clear a desk of queries is?

Wait until the second week of September.

Okay, back to the topic du jour. Last time, I went over the basic format of a 2-minute pitch, the kind a writer is expected to give within the context of a scheduled pitch meeting. Unlike the shorter elevator speech or hallway pitch (and if you remain unclear on those, please see the appropriate categories at right), the formal pitch is intended not merely to pique the hearer’s interest in the book, but to convey that the writer is one heck of a storyteller, whether the book is fiction or nonfiction.

In case that’s too subtle for anyone, I shall throw a brick through the nearest window and shout: no matter what kind of prose you write, your storytelling skills are part of what you are selling here.

How might a trembling author-to-be pull that off? Basically, by dolling up one’s elevator speech with simply fascinating details and fresh twists that will hold the hearer in thrall.

At least for two minutes.

Because this is a genuinely tall order, it is absolutely vital that you prepare for those two minutes in advance, either timing yourself at home or by buttonholing like-minded writers at the conference for mutual practice. Otherwise, as I mentioned n passing last time, it is very, very easy to start rambling once you are actually in your pitch meeting, and frankly, 10 minutes — a fairly standard length for such an appointment — doesn’t allow any time for rambling or free-association.

This can dangerous, and not just because you may run out of time before you finish your story.

Rambling, unfortunately, tends to lead the pitcher away from issues of marketing and into the kind of artistic-critical (“What do you think of multiple protagonists in general?”), literary-philosophical (“I wanted to experiment with a double identity in my romance novel, because I feel that Descartian dualism forms the underpinnings of the modern Western love relationship.”), and autobiographical points (“I spent 17 years writing this novel. Please love it, or I shall impale myself on the nearest sharp object.”) that he might bring up talking with another writer.

Remember, you are marketing a product here: talk of art and theory can come later, after you’ve signed a contract with these people. (A great rule of thumb, incidentally, even if you happen to feel an instant personal rapport with the person across the pitching table. However simpatico this person may be, a pitching situation is not primarily about making friends).

Don’t forget that that the formal pitch is, in fact, is an extended, spoken query letter, and it should contain, at minimum, the same information. And, like any good promotional speech, it needs to present the book as both unique and memorable.

Glad you asked. Time to whip out one of my famous lists of tips.

(1) Emphasize the most original parts of your story or argument
One great way to increase the probability of its seeming both is to include beautifully-phrased telling details from the book, something that the agent or editor is unlikely to hear from anybody else. What specifics can you use to describe your protagonist’s personality, the challenges he faces, the environment in which he functions, that render each different from any other book currently on the market?

See why I suggested earlier in this series that you might want to gain some familiarity with what is being published NOW in your book category? Unless you know what’s out there, how can you draw a vibrant comparison?

I sense a touch of annoyance out there, don’t I? “But Anne,” a disgruntled soul or two protests, “I understand that part of the point here is to present my book concept as FRESH, but I’m going to be talking about my book for two minutes, at best. Do I really want to waste my time on a compare-and-contrast when I could be showing (not telling) that my book is in fact unique?”

Well, I wasn’t precisely envisioning that you embark upon a master’s thesis on the literary merits of the current thriller market; what I had in mind was your becoming aware enough of the current offerings to know what about your project is going to seem MOST unique to someone who has been marinating in the present offerings for the last couple of years.

Regardless of HOW your book is fresh, however, you’re going to want to be as specific as possible about it. Which leads me to…

(2) Include details that the hearer won’t be expecting.
Think back to the elevator speech I developed earlier in this series for PRIDE AND PREJUDICE: how likely is it that anybody else at the conference will be pitching a story that includes a sister who lectures while pounding on the piano, or a mother who insists her daughter marry a cousin she has just met?

Not very — which means that including these details in the pitch is going to surprise the hearer a little. And that, in turn, will render the pitch more memorable.

(3) Broaden your scope a little.

In a hallway pitch, of course, you don’t have the luxury of including more than a couple of rich details, but the 2-minute pitch is another kettle of proverbial fish. You can afford the time to flesh out the skeleton of your premise and story arc. You can, in fact, include a small scene.

So here’s a wacky suggestion: take fifteen or twenty seconds of those two minutes to tell the story of ONE scene in vivid, Technicolor-level detail.

I’m quite serious about this. It’s an unorthodox thing to do in a pitch, but it works all the better for that reason, if you can keep it brief AND fresh.

Yes, even if the book in question is a memoir — or a nonfiction book about an incident that took place in 512 BC, for that matter. To make any subject interesting to a reader, you’re going to need to introduce an anecdote or two, right? This is a fabulous opportunity to flex your show-don’t-tell muscles.

Which is, if you think about it, why a gripping story draws us in: good storytelling creates the illusion of BEING THERE. By placing the pitch-hearer in the middle of a vividly-realized scene, you make him more than a listener to a summary — you let him feel a PART of the story.

(4) Borrow a page from Scheherazade’s book: don’t tell too much of the story.
Remember, your job is not to summarize the plot or argument; it’s to present it in a fascinating manner.

Leaving the hearer wanting to learn more is a great strategy, because, after all, the point of the pitch is to convince the agent or editor to ask to read the manuscript, right? So focusing on making the premise sound irresistible is usually a better plan than trying to tell the entire story arc.

Don’t be afraid to introduce a cliffhanger at the end of your pitch– scenarios that leave the hearer wondering how the heck is this author going to get her protagonist out of THAT situation? work very, very well in this context.

(5) Axe the jargon.
Many pitchers (and queriers) assume, wrongly, that if their manuscripts are about people who habitually use an industry-based jargon, it will make their pitches more credible if that language permeated the 2-minute speech. In fact, the opposite is generally true: terminology that excludes outsiders usually merely perplexes the pitch hearer.

Remember, it’s never safe to assume that any given agent or editor (or Millicent, for that matter) has any background in your chosen subject matter. Use language in your pitch that everybody in the publishing industry can understand (unless, of course, your book is about the publishing industry, in which case you may be as jargon-ridden as you like in your pitch.)

(6) Delve into the realm of the senses.
Another technique that helps elevate memorability is to include as many sensual words as you can. Not sexual ones, necessarily, but referring to the operation of the senses. As anyone who has spent even a couple of weeks reading submissions or contest entries can tell you, the vast majority of writing out there sticks to the most obvious senses — sight and sound — probably because these are the two to which TV and movie scripts are limited.

So a uniquely-described scent, taste, skin sensation, or pricking of the sixth sense does tend to be memorable. I just mention.

How might you go about this, you ask? Comb the text itself. Is there an indelible visual image in your book? Work it in. Are birds twittering throughout your tropical romance? Let the agent hear them. Is your axe murderer murdering pastry chefs? We’d better taste some fois gras.

And so forth. The goal here is to include a single original scene in sufficient detail that the agent or editor will think, “Wow, I’ve never heard that before,” and ask to read the book.

Which leads me to ask those of you whose works are still in the writing phase: are there places in your manuscript where you could beef up the comic elements, sensual details, elegant environmental descriptions, etc., to strengthen the narrative and to render the book easier to pitch when its day comes?

Just something to ponder.

(7) Make sure that your pitch contains at least one detailed, memorable image.
There is a terrific example of such a pitch in the Robert Altman film THE PLAYER, should you have time to check it out before the next time you enter a pitching situation. The protagonist is an executive at a motion picture studio, and throughout the film, he hears many pitches. One unusually persistent director, played by Richard E. Grant, chases the executive all over the greater LA metro area, trying to get him to listen to his pitch. (You’re in exactly the right mental state to appreciate that now, right?) Eventually, the executive gives in, and tells the director to sell him the film in 25 words or less.

Rather than launching into the plot of the film, however, the director does something interesting: he spends a good 30 seconds setting up the initial visual image of the film: a group of protestors holding a vigil outside a prison during a rainstorm, their candles causing the umbrellas under which they huddle to glow like Chinese lanterns.

“That’s nice,” the executive says, surprised. “I’ve never seen that before.”

Pitching success!

If a strong, memorable detail of yours can elicit this kind of reaction from an agent or editor, you’re home free! Give some thought to where your book might offer up the scene, sensual detail, or magnificently evocative sentence that will make ’em do a double-take.

Or a spit-take, if your book is a comedy.

(8) Let the tone of the pitch reflect the tone of the book.
It’s just common sense, really: an agent or editor who likes a particular kind of book enough to handle it routinely may reasonably be expected to admire that kind of writing, right? So why not write the pitch in the tone and language you already know has pleased this person in the past?

A good pitch for a funny book makes it seem entertaining; a great pitch contains at least one line that provokes a spontaneous burst of laughter from the hearer. Similarly, while a good pitch for a romance would make it seem like a fun read, a great pitch might prompt the hearer to say, “Is it getting hot in here?”

Getting the picture?

I’m tempted to sign off for the day to allow all of you to rush off to stuff your pitches to the gills with indelible imagery, sensual details, and book category-appropriate mood-enhancers, but I know from long experience teaching writers to pitch that some of your manuscripts will not necessarily fit comfortably into the template I’ve laid out over the last couple of posts. To head off one of the more common problems at the pass, I’m going to revive a reader’s excellent question about the pitch proper from years past. (Keep ’em coming, folks!)

Somewhere back in the dim mists of time, sharp-eyed reader Colleen wrote in to ask how one adapts the 2-minute pitch format to stories with multiple protagonists — a more difficult task than it might appear at first glance. By definition, it would be pretty hard to pitch it as just one of the characters’ being an interesting person in an interesting situation; in theory, a GOOD multiple-protagonist novel is the story of LOTS of interesting people in LOTS of interesting situations.

So what’s the writer to do? Tell the story of the book in the pitch, not the stories of the various characters.

Does that sound like an oxymoron? Allow me to explain. For a novel with multiple protagonists to work, it must have an underlying unitary story — it has to be, unless the chapters and sections are a collection of unrelated short stories. (Which would make it a short story collection, not a novel, and it should be pitched as such.) Even if it is told from the point of view of many, many people, there is pretty much always some point of commonality.

That area of commonality should be the focus of your pitch, not how many characters’ perspectives it takes to tell it. Strip the story to its basic elements, and pitch that.

Those of you juggling many protagonists just sighed deeply, didn’t you? “But Anne,” lovers of group dynamics everywhere protest, “why should I limit myself to the simplest storyline? Doesn’t that misrepresent my book?”

Not more than other omissions geared toward pitch brevity — you would not, for instance, take up valuable pitching time in telling an agent that your book was written in the third person, would you? (In case the answer isn’t obvious: no, you shouldn’t. Let the narrative choices reveal themselves when the agent reads your manuscript.) Even in the extremely unlikely event that your book is such pure literary fiction that the characters and plot are irrelevant, concentrating instead upon experiments in writing style, your book is still about something, isn’t it?

That something should be the subject of your pitch. Why? Because any agent is going to have to know what the book is about in order to interest an editor in it.

“Okay,” the sighers concede reluctantly, “I can sort of see that, if we want to reduce the discussion to marketing terms. But I still don’t understand why simplifying my extraordinarily complex plot would help my pitch.”

Well, there’s a practical reason — and then there’s a different kind of practical reason. Let’s take the most straightforward one first.

From a pitch-hearer’s point of view, once more than a couple of characters have been introduced within those first couple of sentences, new names tend to blur together like extras in a movie, unless the pitcher makes it absolutely clear how they are all tied together. Typically, therefore, they will assume that the first mentioned by name is the protagonist.

So if you started to pitch a multiple protagonist novel on pure plot — “Melissa is dealing with trying to run a one-room schoolhouse in Morocco, while Harold is coping with the perils of window-washing in Manhattan, and Yvonne is braving the Arctic tundra…” — even the most open-minded agent or editor is likely to zone out. There’s just too much to remember.

And if remembering three names in two minutes doesn’t strike you as a heavy intellectual burden, please see my earlier post on pitch fatigue.

It’s easy to forget that yours is almost certainly not the only pitch that agent or editor has heard within the last 24 hours, isn’t it, even if you’re NOT trying to explain a book that has several protagonists? Often, pitchers of multiple-protagonist novels will make an even more serious mistake than overloading their elevator speeches with names — they will frequently begin by saying, “Okay, so there are 18 protagonists…”

Whoa there, Sparky. Did anyone in the pitching session ASK about your perspective choices? So why present them as the most important fact about your novel?

Actually, from the writer’s point of view, there’s an excellent reason: the different perspectives are an integral part of the story being told. Thus, the reader’s experience of the story is going to be inextricably tied up with how it is written.

But that doesn’t mean that this information is going to be helpful to your pitch.

I mean, you could conceivably pitch Barbara Kingsolver’s multiple-narrator THE POISONWOOD BIBLE as:

A missionary takes his five daughters and one wife to the middle of Africa. Once they manage to carve out a make-do existence in a culture that none of them really understand, what little security the daughters know is ripped from them, first by their father’s decreasing connection with reality, then by revolution.

That isn’t a bad summary of the plot, but it doesn’t really give much of a feel for the book, does it? The story is told from the perspectives of the various daughters, mostly, who really could not agree on less and who have very different means of expressing themselves.

And that, really, is the charm of the book. But if you’ll take a gander at Ms. Kingsolver’s website, you’ll see that even she (or, more likely, her publicist) doesn’t mention the number of narrators until she’s already set up the premise.

Any guesses why?

Okay, let me ask the question in a manner more relevant to the task at hand: would it be a better idea to walk into a pitch meeting and tell the story in precisely the order it is laid out in the book, spending perhaps a minute on one narrator, then moving on to the next, and so on?

In a word, no. Because — you guessed it — it’s too likely to confuse the hearer.

Hey, do you think that same logic might apply to ANY complicated-plotted book? Care to estimate the probability that a pitch-fatigued listener will lose track of a grimly literal chronological account of the plot midway through the second sentence?

If you just went pale, would-be pitchers, your answer was probably correct. Let’s get back to Barbara Kingsolver.

Even though the elevator speech above for THE POISONWOOD BIBLE does not do it justice, if I were pitching the book (and thank goodness I’m not; it would be difficult), I would probably use the speech above, with a slight addition at the end:

A missionary takes his five daughters and one wife to the middle of Africa. Once they manage to carve out a make-do existence in a culture that none of them really understand, what little security the daughters know is ripped from them, first by their father’s decreasing connection with reality, then by revolution. The reader sees the story from the very different points of view of the five daughters, one of whom has a mental condition that lifts her perceptions into a completely different realm.

Not ideal, perhaps, but it gets the point across.

But most pitchers of multiple POV novels are not nearly so restrained, alas. They charge into pitch meetings and tell the story as written in the book, concentrating on each perspective in turn as the agent or editor stares back at them dully, like a bird hypnotized by a snake.

And ten minutes later, when the meeting is over, the writers have only gotten to the end of Chapter 5. Out of 27.

I can’t even begin to estimate how often I experienced this phenomenon in my pitching classes, when I was running the late lamented Pitch Practicing Palace at the Conference-That-Shall-Remain-Nameless, and even when I just happen to be passing by the pitch appointment waiting area at your average conference. All too often, first-time pitchers have never talked about their books out loud before — a BAD idea, by the way — and think that the proper response to the innocent question, “So, what’s your book about?” is to reel off the entire plot.

And I do mean ENTIRE. By the end of it, an attentive listener would know not only precisely what happened to the protagonist and the antagonist, but the neighbors, the city council, and the chickens at the local petting zoo until the day that all of them died.

Poor strategy, that. If you go on too long, they may well draw some unflattering conclusions about the pacing of your storytelling preferences, if you catch my drift.

This outcome is at least 27 times more likely if the book being pitched happens to be a memoir or autobiographical novel, incidentally. Bad idea. Because most memoir submissions are episodic, rather than featuring a strong, unitary story arc, a rambling pitching style is likely to send off all kinds of warning flares in a pitch-hearer’s mind. And trust me, “Well, it’s based on something that actually happened to me…” no longer seems like a fresh concept the 783rd time an agent or editor hears it.

Word to the wise: keep it snappy, emphasize the storyline, and convince the hearer that your book is well worth reading before you even consider explaining why you decided to write it in the first place. (Yes, both memoirists and writers of autobiographical fiction work that last bit into their pitches all the time. Do not emulate their example; it may be unpleasant to face, but nobody in the publishing industry is likely to care about why you wrote a book until AFTER they’ve already decided that it’s marketable. Sorry to be the one to break that to you.)

Which brings me to the second reason that it’s better to tell the story of the book, rather than the story of each of the major characters: POV choices are a WRITING issue, not a storyline issue per se. And while you will want to talk about some non-story issues in your pitch — the target audience, the selling points, etc. — most of the meat of the pitch is about the story (or, in the case of nonfiction, the argument) itself.

In other words, the agent or editor will learn HOW you tell the story from reading your manuscript; during the pitching phase, all they need to hear is the story.

Which is why, in case you are curious, so many agents seem to zone out when a writer begins a pitch (and believe me, many do) with, “Well, I have these three protagonists…”

It’s an understandable thing to say, of course, because from the writer’s perspective, the structural choices are monumentally important. But from the marketing perspective, they’re substantially less so.

Don’t believe me? When’s the last time you walked into a bookstore, buttonholed a clerk, and asked, “Where can I find a good book told from many points of view? I don’t care what it’s about; I just woke up this morning yearning for multiplicity of perspective.”

I thought not. Although if you want to generate a fairly spectacular reaction in a bored clerk on a slow day, you could hardly ask a better question.

I have a bit more to say on this subject, but I’ve already run long for today. Dig deep for those memorable details, everybody, and keep up the good work!

Pitching 101, part XV: originality, moxie, and other traits exhibited by the successful hallway pitcher

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For the last couple of posts, I’ve been talking about the dreaded elevator speech, a.k.a. the heart of the kind of informal pitch a writer might give for her book outside of a formal meeting at a conference. She might have an opportunity to say it at a luncheon, for instance, when an off-duty agent or editor sitting across the table asks, “So what do you write?” Or just after the agent of her dreams gives a talk, after waiting patiently until the crowds of other informal pitchers die down around her. Or, as I have had to do, at 4 am while fending off the not-at-all professional advances of a senior editor at a major NYC publishing house.

Hey, when one’s agent is at one’s elbow, hissing, “Give him your pitch,” one obeys. Then one gets the heck out of there.

Since informal pitches are generally given on the fly and under less-than-ideal circumstances, they take some guts to give. Let’s face it, not every writer has the pure, unadulterated moxie to stop a well-known agent in a conference hallway and say, “Excuse me, but I’ve been trying for two days to get an appointment with you. I’m sorry to bug you, but could you possibly spare thirty seconds to hear my pitch?” And, frankly, not every conference organizer is going to be thoroughly pleased with the writers who do it.

Allow me to let you in on a little professional secret, though: if you did an anonymous poll of agented writers who found representation by pitching at conferences, most of them would tell you that they’ve engaged in hallway pitching. Statistically, it makes perfect sense: the more agents to whom one pitches, the greater one’s probability of being picked up — in the signed-by-an-agent sense, mind you; stop thinking about that editor at that nameless publishing house — and at most conferences that offer pitch meetings, writers are given only one or two appointments. Simple math.

Next time, I shall be talking about how to make the actual approach for a hallway pitch, because it requires a certain amount of finesse not to end up as the subject of an anecdote about how pushy aspiring writers can be. Today, however, I want to bring up another common trait of the successful hallway pitcher: originality.

As I pointed out a couple of days ago, the first commandment of a winning elevator speech is THOU SHALL NOT BORE. Actually, it’s a pretty good rule of thumb for any pitch, query letter, or submission, but if a hallway pitch is snore-inducing, the results are instantly fatal.

Not boring is a while lot harder than it sounds, you know. I hate to be the one to break it to you, but most 3-line pitches sound a great deal alike, at least to someone who has been hearing them for three days straight. The structure is, as you may have noticed, awfully darned restrictive. No wonder the people who hear them for a living tend to remember my students: the mere fact of their introducing themselves is out of the ordinary.

Add to that all of the pitches for books that sound suspiciously like the big bestseller from two years ago, as well as the ones that lift plots, character traits, and situations from movies, TV shows, pop culture, and good, old-fashioned clichés, and is it still surprising that pitches start to blur together in the hearer’s mind after a startlingly short while?

Hands up, anyone who still doesn’t understand why that agent who requested the first fifty pages of a manuscript last Saturday might not recall the details of the pitch today.

Is that abject terror I’m sensing creeping around out there, or have the trees outside my window suddenly taken up moaning for fun and profit? “Gee, Anne,” the newly nervous pipe up, “I had no idea that part of the goal of my pitch — 3-line or otherwise — was to strike the agent or editor as original. Now I’m quaking in my boots, petrified that the agent of my dreams will burst into laughter and cry, ‘Is that the best you can do? I’ve heard that story 15 times in the last week!’”

Take a nice, deep breath. Remember, no agent or editor can possibly judge the quality of your writing solely through a verbal pitch, so even in the unlikely event that a pro said something like that to your face, it would be a response to your book’s premise or plot as you have just presented it, not to the book itself. As practically everybody in the industry is fond of saying, it all depends on the writing.

And I have even more good news: if you can make your elevator speech resemble your narrative voice, it is far, far more likely to strike the hearer as original.

Yes, you read that correctly: I’m advising you to work with your elevator speech or pitch until it sounds like YOUR writing, rather than like a pale (or even very good) replica of an author whom you happen to admire. Or like a pitch for a book that’s already on the bestseller list.

Was that giant thud I just heard the sound of the jaws of all of you who have attended conferences before hitting the floor? “But Anne,” these astonished souls protest, cradling their sore mandibles, “you’re got that backwards, don’t you? I can’t even count the number of times I’ve heard agents and editors say at conferences, ‘Oh, THAT kind of book isn’t selling anymore.’ Wouldn’t it be better strategy for me to imply that my book is just like something that is selling well right now?”

Well, yes, if your manuscript actually is similar to a current bestseller. Even if you find yourself in this position, though, you’re going to want to figure out what makes your book original — any agent who represents those types of books will have been inundated with carbon copies of that bestseller since about a month after it hit the big time.

Seriously, do you have the slightest idea how many YA vampire books Millicent the agency screener currently sees in any given week?

In the maelstrom of advice aimed at writers trying to land an agent, the issue of voice often falls by the wayside, as if it were not important. Or writers might even — sacre bleu! — derive the erroneous impression that their work is SUPPOSED to sound as if it had been written by someone else — to be precise, by an author on the current bestseller list.

Can’t imagine where so many aspiring writers get this idea. Unless it’s from all of those conferences where agents, editors, and marketing gurus speak from behind the safety of podiums (podia?) about how helpful it is to mention in a pitch or a letter what bestseller one’s opus most resembles.

Listen: fads fade fast. (And Sally sells seashells by the seashore, if you’d like another tongue-twister.) Even after a writer signs with an agent, it takes time to market a book to editors — and after the ink is dry on the publication contract, it’s usually AT LEAST a year before a book turns up on the shelves of your local bookstore. A bestseller’s being hot now doesn’t necessarily guarantee that the same kind of voice will be sought-after several years hence.

If you doubt this, tell me: have you met many agents lately who are clamoring for the next BRIDGET JONES’ DIARY? Or even the next DA VINCI CODE?

In the long run, I believe that a writer will be better off developing her own voice than trying to ape current publishing fashions. As long, that is, as that voice is a good fit for the project at hand.

That’s as true of a pitch as it is for a novel or memoir, you know. A generic pitch isn’t going to show off an honestly original voice, or even a fresh story — it’s just going to sound like two-thirds of the other pitches an agent or editor has heard that day.

See why I so discourage writers I like from embracing the ubiquitous 3-line pitch formula? The way that new pitchers are typically encouraged to do it tends to flatten original stories. Squashes some of ‘em flat as pancakes, it does.

“Wait just a minute,” the chorus of conference-goers pipes up again. “I’m confused. We’ve been talking for a couple of weeks here about making my book project sound marketable. So if I make it sound like something that’s already a bestseller, why won’t that give my pitch the shine of marketability?”

An excellent question, with two even more excellent answers. First, a pitch (or query, or manuscript) that sounds too similar to a well-known publication is going to come across as derivative. Which, in case any of you had been wondering, is why those periodic experiments where some wag tries to query and submit the first five pages of some classic like PRIDE AND PREJUDICE in order to demonstrate that good writing no longer stands a chance are not actually measuring agents’ responses to high-quality writing. At this point in literary history, the first five pages of any Jane Austen novel would strike any literate Millicent as being derivative of Jane Austen.

Not that quite a few authors haven’t made a killing in recent years being derivative of Jane Austen, mind you. So much so that even copying her style has been done.

The second answer is that what is already in print isn’t necessarily indicative of what agents and editors are looking for NOW. (If you’re not sure why, I refer you back to that section above where I talked about the usual lapse between acquisition and publication.) The third answer — I’ll throw this one in for free — is that not all published writing exhibits an original narrative voice, so copying it is going to seem even less fresh.

That “Wha—?” you just heard was from Author! Author!’s own Pollyanna chorus. “But Anne,” these intrepid souls cry as soon as they have regained their gasped-out breath, “I don’t understand. I’ve been going to conferences and writing seminars for years, and unless I wasn’t paying attention, published writing and good writing were used as essentially synonymous terms. At minimum, I’ve always assumed that writing needs to be good to get published. But how is that possible, if not all published work has a unique voice?”

Whoa there, gaspers, take a nice, deep breath. In the first place, I’m going to go out on a limb here and state categorically that not all published writing IS good.

(A long pause while everyone waits to see if a vengeful deity is going to strike me down for sacrilege.)

I still seem to be standing, so allow me to continue: books get published for all kinds of reasons. The platform of the writer, for instance, or the fact that he’s a movie star. (I’m looking at you, Ethan Hawke, not Rupert Everett — although, on the whole, I would prefer to gaze upon the latter, for aesthetic reasons.) An eagerness to replicate the success of a freak bestseller. (Ask anyone who tried to sell historical fiction in the five years before COLD MOUNTAIN hit the big time.) Having been a prominent publisher’s college roommate. (One hears rumors.)

But in the vast majority of instances, a published book without a strong, distinctive narrative voice will be clear. Perhaps not full of insights or phraseology that makes you squeal and run for your quote book, but at least unobtrusively straightforward, informative, and decently researched.

You know, like newspaper writing. Clear, non-threatening, generic, ostentatiously objective.

To have a voice is to take a SIDE. At least one’s own. For some stories, that’s not the best option. In fact, your more discerning professional readers have been known to wrinkle their august brows over a manuscript and ask, “Is the voice the author chose for this appropriate and complimentary to the story?”

Not all voices fit with all material, after all — and if you doubt that, would YOU want to read a novel about a grisly series of child murders written in the light-hearted voice of a Christmas card? Or a bodice-ripper romance told in the vocabulary of a not-very-imaginative nun?

I’m guessing not.

At the moment, I work in three distinct voices: in descending order of perkiness, my blog voice, my fiction voice, and my memoir voice. (My memoir is funny, too, but as a great memoirist once told me, part of the art of the memoir is feeling sorry enough for yourself NOT to make light of your personal tragedies, for there lies your subject matter.)

Why not write everything in my favorite voice? Because it would not be the best fit for everything I choose to write. Nor would it best serve my literary purposes to pitch my fiction in the same voice as my memoir.

For instance, if I used my memoir voice here, to discussing the sometimes-grim realities of how the publishing industry treats writers, I would depress us all into a stupor. Because Author! Author!’s goal is to motivate you all to present your work’s best face to the world, I use a cheerleading voice.

Minion, hand me my megaphone, please.

One of the great things about gaining a broad array of writing experience is developing the ability to switch voices at will; you have to come to know your own writing pretty darned well for that. I’ve written back label copy for wine bottles (when I was too young to purchase alcohol legally, as it happens), for heaven’s sake, as well as everything from political platforms to fashion articles. Obviously, my tone, vocabulary choice, and cadence needed to be different for all of these venues.

Granted, not all of those writing gigs were particularly interesting, and I would not be especially pleased if I were known throughout recorded history as primarily as the person who penned the platitude tens of thousands of people read only when their dinner date left the table for a moment and the only reading matter was on the wine bottle. Yet all of my current voices owe a great deal to this experience, just as playing a lot of different roles in high school or college drama classes might give a person poise in dealing with a variety of situations in real life.

I digress, however. My point is that just as there are millions of different ways to tell any given story, there are millions of different ways to pitch it. Tone, voice, vocabulary choice, rhythm — a skillful writer may play with all of these tools in order to alter how a reader or pitch hearer receives the story.

Speaking of stories, let me tell you one that you may find enlightening.

Right after I graduated from college, I landed a job writing and researching for the LET’S GO series of travel guides. The series’ method of garnering material, at least at the time, was to pay a very young, very naïve Harvard student a very small amount of money to backpack around a given area. The job was jam-packed with irony: I was supposed to do restaurant and motel reviews, for instance, but my per diem was so small that I slept in a tent six nights per week and lived on ramen cooked over a campfire.

You might want to remember that the next time you rely upon a restaurant review published in a travel guide. (See earlier comment about not all published writing’s necessarily being good.)

Let’s Go’s tone is very gung-ho, a sort of paean to can-do kids having the time of their lives. But when one is visiting the tenth municipal museum of the week — you know, the kind containing a clay diorama of a pioneer settlement, a tiny, antique wedding dress displayed on a dressmaker’s form, and four dusty arrowheads — it is hard to maintain one’s élan. Yet I was expected to produce roughly 60 pages of copy per week, much of it written on a picnic table by candlelight.

Clearly an assignment that called for simple, impersonal clarity, right? Not so.

I can tell you the precise moment when I found my travel guide voice: the evening of July 3, a few weeks into my assignment. My paycheck was two weeks overdue, so I had precisely $23.15 in my pocket.

It was raining so hard that I could barely find the motel I was supposed to be reviewing. When I stepped into the lobby, a glowering functionary with several missing teeth informed that the management did not allow outsiders to work there.

”Excuse me?” I said, thinking that she had somehow intuited that I was here to critique his obviously lacking customer service skills. “I just want a room for the night.”

“The night?” she echoed blankly. “The entire night?”

Apparently, no one in recent memory had wanted to rent a room there for more than an hour at a stretch. The desk clerk did not even know what to charge.

(If you’re too young to understand why this might have been the case, please do not read the rest of this anecdote. Go do your homework.)

I suggested $15, a figure the clerk seemed only too glad to accept. After I checked into my phoneless room with the shackles conveniently already built into the headboard and screams of what I sincerely hoped was rapture coming through the walls, I ran to the pay phone at the 7-11 next door and called my editor in Boston.

“Jay, I have $8.15 to my name.” The combination of the rain noisily battering the phone booth and the angry mob urging me not to impinge upon their territory rendered his response inaudible. “The banks are closed tomorrow, and according to the itinerary you gave me, you want me to spend the night a house of ill repute. What precisely would you suggest I do next?”

He had to shout his response three times before I could understand what he was saying. ”Improvise?” he suggested.

I elected to retrieve my $15 and find a free campground that night, so Independence Day found me huddled in a rapidly leaking tent, scribbling away furiously in a new-found tone. I had discovered my travel writing voice: a sodden, exhausted traveler so astonished by the stupidity around her that she found it amusing.

My readers — and my warm, dry editor back in Boston – ate it up.

I told you this story not merely because it is true (ah, the glamour of the writing life!), but to make a point about authorial voice. A professional reader would look at the story above and try to assess whether another type of voice might have conveyed the story better, as well as whether I maintained the voice consistently throughout.

How would a less personal voice have conveyed the same information? Would it have come across better in the third person, or if I pretended the incident had happened to a close friend of mine?

Appropriateness of viewpoint tends to weigh heavily in professional readers’ assessments, and deservedly so. Many, many submissions — and still more contest entries — either do not maintain the same voice throughout the piece or tell the story in an absolutely straightforward manner, with no personal narrative quirks at all.

In other words, presenting the story in the same flat, just-the-fact voice that dogs the average conference pitch. You’d be surprised at how many pitches for interesting, imaginative books come across with all of the stylistic verve of a police report.

Don’t believe me? Okay, let’s take a gander at my Let’s Go story, compressed into a standard 3-line pitch:

A 22-year-old woman, soaked to the skin, walks into a motel lobby and tells the clerk she wants a room for the night. When the clerk tells her they do not do that, she responds with incredulity, but the manager confirms the information. Noting the 7’ x 10’ wall of pornographic videotapes to her right and the women in spandex and gold lame huddled outside under the awning, flagging down passing cars, the young woman suspects that she might not be in the right place and telephones the editor who sent her there.

Not the pinnacle of colorful, is it? It’s the same story, essentially, but an agent or editor hearing this second account and think, “Gee, this story might have potential, but the viewpoint is not maximizing the humor of the story. I think I’ll pass.”

Millicent would probably just yawn and yell, “Next!”

I might not garner precisely the same reactions if I pitched this story in the style of a well-known writer, but the end result — “Next!” — would probably be the same.

Which brings us back to the desirability of copying what you admire, doesn’t it? If imitation is the sincerest form of flattery (which I sincerely doubt), then bestselling authors must spend a heck of a lot of time blushing over how often aspiring writers pitch and submit books that bear suspicious similarities to theirs.

To an experienced pitch-hearer, the resemblance doesn’t have to be too overt for the kinship to be obvious, if you catch my drift. You wouldn’t believe how many stories were told by the deceased in the years following the success of THE LOVELY BONES, for instance, or how many multiple-perspective narratives followed hot on the heels of THE POISONWOOD BIBLE.

All that being said, I’m not going to lie to you — there is no denying that being able to say that your work resembles a well-known author’s can be a useful hook for attracting some agents’ and editors’ attention, at least on the Hollywood hook level:

My memoir is ANGELA’S ASHES, but without all of that pesky poverty!”

“My chick lit manuscript is BRIDGET JONES’ DIARY set in a rehab clinic!”

“The story is SCHINDLER’S LIST, only without the Nazis or all the death!”

However, as the late great Mae West liked to point out (and I like to remind my readers she liked to point out), while copycats may sell in the short term — as anyone who amused herself in the first half of this year by counting just how many YA vampire novels US publishers acquired in any given week — for the long haul, what is memorable is originality.

That’s as true for a pitch as for a manuscript, you know. Perhaps that is one of the best measures of how effective a pitch is: three days after an agent has heard it, will he remember it on the airplane back to New York? Even if the storyline escapes him, will he remember the interesting way in which the pitcher told it, the narrative voice, the details he’d ever heard before?

In 99% of 3-line pitches, the answer is no. Partially, that’s the fault of the flattening format. Partially, it isn’t.

So at the risk of boring you, allow me to repeat the advice I’ve been hawking for the last couple of posts: the best use of your pre-pitching time — or pre-querying time — is to figure out precisely how your book is different from what’s currently on the market, not trying to make it sound like the current bestseller. A fresh story told in an original manner is hard for even the most jaded pro to resist.

Provided, of course, it’s presented in a professional manner. Next time, I’ll give you some tips on how to give a hallway pitch without impinging upon the hearer’s boundaries. In the meantime, keep up the good work!

Pitching 101, part XII: elevator speeches revisited, or, what to say when time is of the essence

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Clocks are not the only thing melting out here in Seattle, friends and neighbors: so are local writers. And butchers, bakers, and cabinet makers. The city’s simply not built for this type of heat.

But enough about the weather: back to the topic at hand, the care and feeding of the elevator speech, a.k.a. the 3-line pitch.

What a lot we’ve learned in the past couple of weeks, eh? We’ve talked about how to identify your book’s category (July 17 and 20), identify your target market (July 21-23), figure out what about your book is fresh (July 23), come up with a few strong selling points (July 23 and 27), develop a snappy keynote statement (July 27), and pull all of these elements together into the magic first 100 words (July 28). All of that, my friends, will enable you to move gracefully and professionally into conversation with anyone even vaguely affiliated with the publishing industry.

Now you’re ready to start practicing what to say after that. From here on out we’re going to be talking about what you should say after the agent of your dreams responds to your magic first hundred words with, “Why, yes, Stalwart Writer, I would like to hear more about this marvelous book of which you speak. Enlighten me further, and awe me.”

Okay, so maybe the average Manhattanite agent doesn’t speak like an extra in a production A MIDSUMMER NIGHT’S DREAM. (Not that anyone in my neck of the woods is dreaming much on these sticky midsummer nights. We had an impromptu block party at 3 am, just because no one could sleep.) The fact remains, if you’ve been following this series and doing your homework, you already have something prepared for that precious moment when someone in the industry turns to you and asks that question so dreaded by aspiring writers, “So, what do you write?”

Now, we’re preparing for that even more fruitful moment when an agent sighs, glances longingly at the pasta bar just a few feet ahead of her, and says, “Yeah, sure, intrepid writer who has just accosted me, you may have 30 seconds of my time.”

Perhaps it’s self-evident, but moments like this were just made for the elevator speech.

For those of you joining us late in the series, an elevator speech is a 3 – 4 sentence description of the protagonist and central conflict of your book, couched in the present tense. As we discussed last time, it is not a plot summary, but an introduction to the main character(s) by name and an invitation to the listener to ask for more details.

If the idea of constructing an elevator speech makes you shake in your proverbial boots, I have some good news for you: you probably already have a fair amount of experience doing it.

How so, you cry, and wherefore? Well, such a description is typically the second paragraph of a classically-constructed query letter. That, too, may well be self-evident — a pitch is, after all, more or less a verbal query letter. (If anything I’ve said in this paragraph is a major surprise to you, I would strongly advise checking out the mysteriously-titled HOW TO WRITE A QUERY LETTER category on the list at right.)

Not entirely surprisingly, then, query letters and elevator speeches often share focus problems. All too often, for instance, the constructors of both will go off on tangents, detailing how difficult it is to find an agent or boasting about how this is the best book ever written. Or how it’s a natural for Oprah.

And like the descriptive paragraph of a query letter, elevator speeches all too often get bogged down in plot details. But summarization is not what’s required, in either instance — and if more aspiring writers realized that, people on both ends of the querying and pitching processes would be significantly happier.

Do I hear some of you out there moaning, or are you merely thinking dissent very loudly indeed? “But Anne,” disgruntled pitch- and query-constructors the world over protest, “I spent MONTHS over my query letter, and I never managed to trim the descriptive part to under two-thirds of a page! How do you expect me to be able to make my book sound fascinating in half that many words, and out loud?”

In a word: strategy. To be followed shortly by a second word, as well as a third and a fourth: practice, practice, and practice.

You can feel a step-by-step list coming on, can’t you? Here goes.

(1) Don’t panic or berate yourself about not coming up with a great pitch the first time you sit down to do it.
Oh, you may laugh, but these are the two most common responses amongst most would-be pitchers confronted with the task of writing a 3-line pitch. That’s not a particularly rational response: contrary to popular belief amongst aspiring writers, the mere fact of having written a good book does not magically endow one with the skills necessary to construct a 3-line pitch.

Like querying, pitching is a learned skill; nobody is born knowing how to do it. So calm down and learn the skills before you start to judge yourself.

Feeling better? Good. Let’s move on to step 2.

(2) Sit down and write a straightforward description of the central conflict or argument of your book.
I’m not talking about summarizing the plot here, mind you, but the answer to a very simple, albeit multi-part, question:

a) Who is your protagonist?

b) What does s/he want more than anything else?

c) What’s standing in the way of getting it?

Easier to think of summing things up when you limit the parameters that way, isn’t it? It also works for memoir:

a) Who is the narrator of this book?

b) What does s/he want more than anything else?

c) What’s standing in the way of getting it?

Got that firmly in hand? Excellent. Now let’s mop our perspiring brows and proceed to the next step.

(3) Replace generalities with specifics.
Be specific about who your protagonist(s) is (are) and what’s happening to him/her/it/them. Nothing makes a pitch hearer’s eyes glaze over faster than a spate of generalities that might apply to the nearest 100,000 people.

Besides, a generalized description usually isn’t even accurate, at least on a philosophical level. In a novel or memoir, events do not happen to people in general: they happen to a specific person or group of people with individual quirks. Give a taste of that.

I know it’s hard in such a short speech, but believe me, a single memorable character trait or situational twist is worth paragraphs and paragraphs of generalities.

Have you obliterated summary and gotten concrete? Great. Now let’s work on making your elevator speech sound original.

(4) Emphasize what is fresh about your story, not its similarities to other books.
If I had a penny for every time I’ve heard a pitcher say, “It’s just like BESTSELLER X, but with Twist Y,” I would build a rock-candy mountain just south of Winnipeg and invite all the children in Canada to feast for a month and a half. It’s just not very efficient use of brief elevator speech time; the keynote is a better place to draw such parallels, if you feel you must.

Why isn’t it efficient? Because the elevator speech is NOT about indicating genre or book category — which, to someone in the industry, is precisely what citing an earlier successful book in your chosen book category achieves — but once you’ve told an agent or editor what your book category is, getting specific about a similar book is actually a trifle redundant.

It also makes your book seem less original, at least at the elevator speech stage — here is where you need to wow your hearers with the uniqueness of your premise, your protagonist, and your approach. Making your book sound like a rehash of a well-worn concept is not usually the best way to accomplish that.

All freshened up? Fabulous. Let’s sharpen our critical eyes still further.

(5) Try not to bottom-line the plot — and definitely avoid clichés.
That advice about cliché-hunting doesn’t just apply to hackneyed concepts: well-worn phrases are notorious pitch-killers, too. Bear in mind that someone who hears pitches for a living may have a stronger sense of what’s a cliché than does the population at large. While a romance-reader may not exclaim, “Oh, no, not another heroine with long, flowing red hair!”, an agent or editor who routinely handles romance might.

So fine-tune your phraseology. Steer clear of sweeping statements on the order of, “…and in the process, he learned to be a better axe murderer — and a better human being.” Or “Their struggles brought them closer together as a couple AND won her the election.”

Or, heaven preserve us, “Can they learn to live happily ever after?”

Remember, you’re trying to convince the hearer that you can write; echoing the latest catchphrase — or one that’s been floating around the zeitgeist for forty years — is generally not the best way to achieve that. Writers often incorporate the sort of terminology used to promote TV shows and movies — but in an elevator speech (or a query letter — or a pitch, for that matter), the last reaction a writer wants to evoke is, “Gee, this sounds like the movie-of-the-week I saw last night.”

Translation: this technique doesn’t show off your creativity as a plot-deviser, any more than the use of clichés would display your talent for unique phraseology. You want to make your story sound original and fresh, right?

Is your draft now free of time-worn concepts and wording? Marvelous. Now comes the hard part.

(6) Enliven your account with concrete, juicy details that only you could invent. Include at least one strong, MEMORABLE image.

Create a mental picture that your hearer will recall after you walk away, business card and request for the first fifty pages clutched firmly to your heaving bosom. Ideally, this image should be something that the hearer (or our old pal Millicent, the agency screener) has never heard before.

And it needn’t be a visual detail, either: the other senses tend to be seriously under-utilized in elevator speeches. Just makes sure it sticks in the mind.

Yes, in 3-4 sentences. You’re a writer: making prose interesting is what you DO, right?

Have you come up with an original image, vividly described? Tremendous. Now let’s make your plot sound fascinating.

(7) Present your protagonist as the primary actor in the plot, not as the object of the action.
Don’t underestimate the importance of establishing your protagonist as active: believe me, every agent and editor in the biz has heard thousands of pitches about protagonists who are buffeted about by fate, who are pushed almost unconsciously from event to event not by some interior drive or conflict, but because the plot demands it.

Long-time readers of this blog, chant with me now: “Because the plot requires it” is NEVER a sufficient answer to “Why did that character do that?”

Stop laughing — you wouldn’t believe how many pitches portray characters who only have things happen TO them, rather than characters who DO things to deal with challenging situations. If I had a penny for each of THOSE I’ve heard, I’d build THREE of those rock-candy mountains, one in each of the NAFTA nations, for the delight of local children.

The books being pitched may not actually have passive protagonists — but honestly, it’s very easy to get so involved in setting up the premise of the book in an elevator speech that the protagonist can come across as passive, merely caught in the jaws of the plot.

There are a few code words that will let an industry-savvy listener know that your protagonist is fully engaged and passionately pursing the goals assigned to her in the book. They are, in no particular order: love, passion, desire, dream, fate (kismet will do, in a pinch), struggle, loss, and happiness. Any form of these words will do; a gerund or two is fine.

I’m serious about this. This is recognized code; take advantage of it.

Does your protagonist come across as passionately engaged in the struggle to pursue her dream, embrace her fate, and assure her happiness. Pat yourself on the back. Time to talk about voice.

(8) Make sure that the tone of your elevator speech matches the tone of your book.
You’d be astonished — at least I hope you would — at how often this basic, common-sense principle is overlooked by your garden-variety pitcher. Most elevator speeches and pitches come across as deadly serious.

While that tone is usually more a reflection of the tension of the pitching situation than the voice of the book, the practice tends to undersells the book.

Particularly if the tone happens to be one of the manuscript’s primary selling points. If the book is a steamy romance, let the telling details you include be delightfully sensual; if it is a comic fantasy, show your elves doing something funny. Just make sure that what you give is an accurate taste of what a reader can expect the book as a whole to provide.

(9) Try saying the result out loud to someone who hasn’t read your book, to see how she/he/the lamp responds.
The lamp is a suggestion for those of you too shy to buttonhole a co-worker or that guy sitting next to you at Starbucks, but my point is, you can’t know how a pitch is going to sound out loud until you say it out loud.

I’m not merely talking about coherence here — I’m also thinking of practicalities like breath control. Is it possible to speak your three-line speech in three breaths, for instance? If not, you’re not going to be able to get through your elevator speech within 30 seconds without fainting.

Don’t laugh; I’ve seen it happen. Writers just keel over sideways because they forget to breathe.

Remember not to lock your knees. Oh, and write a 3-line pitch that’s possible to say without turning blue.

Be on the look-out, too, for words that are hard to say — or are hard to say together. Tongue-twisters and rhymes may seem cute on the page, but trust me, you’re not going to want to say, “Tina Tweezedale tried tremendously to tie Trevor up with twine.”

Also, if you’re not ABSOLUTELY POSITIVE how to pronounce a word, look it up. Ditto if you aren’t sure that you’re using it correctly. Writers often read words that they’ve never heard spoken aloud; do you really want the agent to whom you’re pitching to correct your pronunciation of solipsistic, or to tell you that you didn’t actually mean that your protagonist implied something, but that he inferred it?

Check. Double-check. And if you’re still not certain, track down the best-read person you know and ask her to hear your pitch. And to define solipsistic, while she’s at it.

I sense some furrowed brows out there. “Okay, Anne,” I hear some perplexed souls say, “I get why I might want to make sure that I can say my entire elevator speech out loud correctly. But if I’m sure that I can, why do I need to say it to — ugh — another living, breathing human being?”

For a couple of very good reasons, oh shy brow-knitters. First, you’re going to have to say it out loud sometime; it’s literally impossible to give a verbal pitch silently. All saving your elevator speech for the great moment when you are face-to-face with the agent of your dreams actually achieves is depriving you of the opportunity to practice.

Or, to put it less obliquely: if your elevator speech doesn’t make sense aloud, would you rather find that out in the midst of giving the pitch, or before, when you can fix it?

I thought as much. Second, if you’ve never pitched before, saying your 3-line pitch is going to sound ridiculous to you the first few times you do it. Again, would you rather feel silly while you’re pitching, or before?

Third — and this is the most important — if you practice on a reasonably intelligent hearer, you can ask a vitally important follow-up question: “Would you mind telling the story back to me?”

If s/he can’t, you might want to take another gander at your elevator speech: chances are, it’s not particularly memorable.

I’m itching to give a few concrete examples, so you may see these rules in action, but it’s time to sign off for the day. Try to avoid heat prostration, Seattleites, and everybody, keep up the good work!

Pitching 101, part VIII: you’ve gotta have heart, miles and miles and miles of heart — oh, and a professional pitch for your work doesn’t hurt, either

damn-yankees

“A little brains, a little talent — with an emphasis on the latter.”

Welcome back to my fourth annual series on building the toolkit to construct a stellar pitch — or a brilliant query letter, for that matter. While I’m taking my time this year, walking you through the essential elements, if you happen to be in a great big hurry — if, say, you happen to be attending a Conference That Shall Remain Nameless in the greater Seattle area weekend after next — feel free to take the express route. The posts gathered under the HOW TO WRITE A PITCH AT THE LAST MINUTE category on the archive list at right will take you through this process at record speed.

How do I come up with those esoteric category names?

Even if you do not plan on pitching anytime soon — or, indeed, ever — I would strongly encourage you to work through this series as if you were. As I may PERHAPS have intimated before, the essential skills a writer uses for creating a pitch and crafting a query are, if not the same, at least closely related.

Note that I called them skills, and not talents. Contrary to popular belief, success in marketing one’s work is not entirely reliant upon the quality of the writing; it’s also about professional presentation.

Which is, in fact, learned. As in any other business, there are ropes to learn. No shame in that.

Stop shaking your head in disbelief: pitching and querying well require skills that have little to do with writing talent. No baby, no matter how inherently gifted in finding la mot juste, has ever crawled out of the womb already informed by the celestial talent-handlers how to make her work appealing to the publishing industry, I assure you.

I wish this were a more widely-accepted truth on the conference circuit. Writers so often plunge into pitching or querying with sky-high hopes, only to have them dashed by what is in fact a perfectly acceptable response to a pitch: a cautious, “Well, it all depends upon the writing. Send me the first three chapters.”

That’s if everything happened to go well in the pitch, of course. If it didn’t, a polite but firm, “I’m sorry, but that’s just not for my agency/publishing house,” is the usual dream-crusher.

In the stress of pitching or querying, it can be hard to remember that quite apart from any interest (or lack thereof) an agent might have in the story being told, an unprofessionally-presented pitch or query letter is often rejected on that basis alone, not necessarily upon the book concept or the quality of the writing. So until a book has been marketed properly, it’s virtually impossible to glean writing-related feedback from rejections at all.

Onerous as it is, it truly behooves writers to start to think like marketers, at least for the few weeks immediately prior to attending a literary conference or sending out a flotilla of queries.

Okay, that’s enough justification for one day. Back to the business at hand.

Last time, I suggested that a dandy way to prepare for a conversation with a real, live agent or editor was to sit down and come up with a list of selling points for your book. Or, if you’re pitching nonfiction, how to figure out the highlights of your platform.

Not just vague assertions about why an editor at a publishing house would find it an excellent example of its species of book — that much is assumed, right? — but reasons that an actual real-world book customer might want to pluck that book from a shelf at Barnes & Noble and carry it up to the cash register. It may seem like a pain to generate such a list before you pitch or query, but believe me, it is hundreds of times easier to land an agent for a book if YOU know why readers will want to buy it.

Trust me, “But I spent three years writing it!” is not a reason that is going to fly very well with agents and editors.

Why? Well, pretty much everyone who approaches them has expended scads of time, energy, and heart’s blood on his book; contrary to what practically every movie involving a sports competition has implicitly told you, a writer’s WANTING to win more than one’s competitors is not going to impress the people making decisions about who does and doesn’t get published.

I’m bringing this up advisedly — sad to report, a disproportionately high percentage of pitchers (and quite a few queriers as well) make the serious marketing mistake of giving into the impulse to tell the pitchee about how HARD it was to write this particular book, how many agents have rejected it, at how many conferences they’ve pitched it, etc. The more disastrously a pitch meeting is going, the more furiously these pitchers will insist, often with hot tears trembling in their eyes, that this book represents their life’s blood, and so — the implication runs — only the coldest-hearted of monsters would refuse them Their Big Chance. (For some extended examples of this particular species of pitching debacle, please see my earlier post on the subject.)

Sometimes, these pitchers will get so carried away with the passion of describing their suffering that they will forget to pitch the book at all. (Yes, really.) And then they’re surprised when their outburst has precisely the opposite effect of what they intended: rather than sweeping the agent or editor off her feet by their intense love for this manuscript, all they’ve achieved is to convince the pro that these writers have a heck of a lot to learn about why agents and editors pick up books.

Surprised? Don’t be. A writer who melts down the first time he has to talk about his book in a professional context generally sets off flashing neon lights in an agent’s mind: this client will be a heck of a lot of work. Once that thought is triggered, a pitch would have to be awfully good to wipe out that initial impression of time-consuming hyperemotionalism.

Sadly, pitchers who play the emotion card often believe that it’s the best way to make a good impression. Rather than basing their pitch on their books’ legitimate selling points, they fall prey to what I like to call the Great Little League Fantasy: the philosophy so beloved of amateur coaches and those who make movies about them that decrees that all that’s necessary to win in an competitive situation is to believe in oneself.

Or one’s team. Or one’s horse in the Grand National, one’s car in the Big Race, or one’s case before the Supreme Court. You’ve gotta have heart, we’re all urged to believe, miles and miles and miles of heart.

Given the pervasiveness of this dubious philosophy, you can hardly blame the pitchers who embrace it. They believe, apparently, that pitching (or querying) is all about demonstrating just how much their hearts are in their work. Yet as charming as that may be (or pathetic, depending upon the number of tears shed during the description), this approach typically does not work. In fact, what it generally produces is profound embarrassment in both listener and pitcher.

Which is why, counterintuitively, figuring out who will want to read your book and why IS partially about heart: preventing yours from getting broken into 17 million pieces while trying to find a home for your work.

I’m quite serious about this. Whenever I teach pitching classes, I like to ask writers about their books’ selling points before they pitch or query in order to pull the pin gently on a grenade that can be pretty devastating to the self-esteem. A lot of writers mistake professional questions about marketability for critique, hearing the fairly straightforward question, “So, why would someone want to read this book?” as “Why on earth would ANYONE want to read YOUR book? It hasn’t a prayer!”

Faced with what they perceive to be scathing criticism, some writers shrink away from agents and editors who ask this perfectly reasonable question — a reluctance to hear professional feedback which, in turn, can very easily lead to an unwillingness to pitch or query ever again.

“They’re all so mean,” such writers say, firmly keeping their work out of the public eye. “It’s just not worth it.”

This response makes me sad, because the only book that hasn’t a prayer of being published is the one that is never submitted at all. There are niche markets for practically every taste, after all.

Your job in generating selling points is to SHOW (not tell) that there is indeed a market for your book.

Ooh, that hit some nerves, didn’t it? I can practically hear some of you, particularly novelists, tapping your feet impatiently. “Um, Anne?” some of you seem to be saying, with a nervous glance at your calendars, “I can understand why this might be a useful document for querying by letter, or for sending along with my submission, but have you forgotten that I will be giving VERBAL pitches at a conference just a week or so away? Is this really the best time to be spending hours coming up with my book’s selling points?”

My readers are so smart; you always ask the right questions at precisely the right time. So here is a short, short answer: yes.

Before you pitch is EXACTLY when you should devote some serious thought to your book’s selling points. Because, you see, if your book has market appeal over and above its writing style (and the vast majority of books do), YOU SHOULD MENTION IT IN YOUR PITCH.

Not in a general, “Well, I think a lot of readers will like it,” sort of way, but by citing specific, fact-based REASONS that they will clamor to read it. Preferably backed by the kind of verifiable statistics we discussed last time.

Why? Because it will make you look professional in the eyes of the agent or editor sitting in front of you — and, I must say it, better than the seventeen pitchers before you who did not talk about their work in professional terms. Not to mention that dear, pitiful person who wept for the entire ten-minute pitch meeting about how frustrating it was to try to find an agent for a cozy mystery these days.

The more solid reasons you can give for believing that your book concept is marketable, the stronger your pitch will be. Think about it: no agent is going to ask to see a manuscript purely because its author says it is well-written, any more than our old pal Millicent the agency screener would respond to a query that mentioned the author’s mother thought the book was the best thing she had ever read with a phone call demanding that the author overnight the whole thing to her.

“Good enough for your mom? Then it’s good enough for me!” is not, alas, a common sentiment in the industry. (But don’t tell Mom; she’ll be so disappointed.)

So let’s get back to constructing that list of selling points for your manuscript, shall we?

Yesterday, I concentrated on the standard writing résumé bullet points. To recap:

(1) Any experience that makes you an expert on the subject matter of your book.

(2) Any educational credentials you might happen to have, whether they are writing-related or not.

(3) Any honors that might have been bestowed upon you in the course of your long, checkered existence.

(4) Any former publications (paid or unpaid) or public speaking experience.

All of these are legitimate selling points for most books, but try not to get too bogged down in listing the standard prestige points. Naturally, you should include any previous publications and/or writing degrees on your list of selling points, but if you have few or no previous publications, awards, and writing degrees to your credit, do not despair. We shall be going through a long list of potential categories in order that everyone will be able to recognize at least a couple of possibilities to add to her personal list.

Let’s get cracking, shall we?

(5) Relevant life experience.
This is well worth including, if it helped fill in some important background for the book. Is your novel about coal miners based upon your twenty years of experience in the coalmining industry? Is your protagonist’s kid sister’s horrifying trauma at a teen beauty pageant based loosely upon your years as Miss Junior Succotash? Mention it.

And if you are writing about firefighting, and you happen to be a firefighter, you need to be explicit about it. It may seem self-evident to YOU, but remember, the agents and editors to whom you will be pitching will probably not be able to guess whether you have a platform from just looking at you.

There’s a reason that they habitually ask NF writers, “So what’s your platform?” after all.

What you should NOT do under any circumstances, however, is stammer out in a pitch meeting (or say in a query letter) that your novel is “sort of autobiographical.” To an agent or editor, this can translate as, “This book is a memoir with the names changed. Since it is based upon true events, I will be totally unwilling to revise it to your specifications.”

The distinction I am drawing here is a subtle one, admittedly. Having the background experience to write credibly about a particular situation is a legitimate selling point: in interviews, you will be able to speak at length about the real-life situation.

However, industry professionals simply assume that fiction writers draw upon their own backgrounds for material. But to them, a book that recounts true events in its author’s life is a memoir, not a novel. Contrary to the pervasive movie-of-the-week philosophy, the mere fact that a story is true does not make it more appealing; it merely means potential legal problems.

Translation: until folks in the industry have forgotten about the A MILLION LITTLE PIECES fiasco, it’s not going to be a good idea to highlight the fact that a novel is semi-autobiographical in your pitch. Especially since — again, it pains me to be the one to tell you this, but how else are you going to find out? — a good third of fiction pitches include some form of the phrase, “Well, it’s sort of autobiographical…”

Just don’t do it. Trust me on this one.

(6) Associations and affiliations.
If you are writing on a topic that is of interest to some national organization, bring it up here. Also, if you are a member of a group willing to promote (or review) your work, mention it. Some possible examples:

The Harpo Marx Fan Club has 120, 000 members in the U.S. alone, as well as a monthly newsletter, guaranteeing substantial speaking engagement interest.

Angelina Jolie is a well-known graduate of Yale University, which guarantees a mention of her book on tulip cultivation in the alumni newsletter.

Currently, the Yale News reaches over 28 million readers bimonthly.

(Perhaps it goes without mentioning, but I pulled all of the examples I am using in this list out of thin air. Probably not the best idea to quote me on any of ‘em, therefore.)

(7) Trends and recent bestsellers.
If there is a marketing, popular, or research trend that touches on the subject matter of your book, add it to your list. If there has been a recent upsurge in sales of books on your topic, or a television show devoted to it, mention it. (Recent, in industry terms, means within the last five years.)

Even if these trends support a secondary subject in your book, they are still worth including. If you can back your assertion with legitimate numbers (see last weekend’s earlier posts on the joys of statistics), all the better. Some possible examples:

Novels featuring divorced mothers of small children have enjoyed a considerable upswing in popularity in recent years. A July, 2008 search on Amazon.com revealed over 1,200 titles.

Ferret ownership has risen 28% in the last five years, according to the National Rodent-Handlers Association.

Last year’s major bestseller, THAT HORRIBLE GUMBY by Pokey, sold over 97 million copies. It is reasonable to expect that its readers will be anxious to read Gumby’s reply.

(8) Statistics.
At risk of repeating myself, if you are writing about a condition affecting human beings, there are almost certainly statistics available about how many people in the country are affected by it. As we discussed earlier in the week, including the real statistics in your pitch minimizes the probability of the agent or editor’s guess being far too low.

Get your information from the most credible sources possible, and cite them. Some possible examples:

400,000 Americans are diagnosed annually with Inappropriate Giggling Syndrome, creating a large audience potentially eager for this book.

According to a recent study in the Toronto Star, 90% of Canadians have receding hairlines, pointing to an immense potential Canadian market for this book.

(9) Recent press coverage.

I say this lovingly, of course, but people in the publishing industry have a respect for the printed word that borders on the mystical. Minor Greek deities were less revered.

Thus, if you can find recent articles related to your topic, list them as evidence that the public is eager to learn more about it. Possible examples:

So far in 2009, the Chicago Tribune has run 347 articles on mining accidents, pointing to a clear media interest in the safety of mine shafts.

In the last six months, the New York Times has written twelve times about Warren G. Harding; clearly the public is clamoring to hear more about this important president’s love life.

(10) Your book’s relation to current events and future trends.
I hesitate to mention this one, because it’s actually not the current trends that dictate whether a book pitched or queried now will fly off the shelves after it is published: it’s the events that will be happening THEN.

Current events are inherently tricky as selling points, since it takes a long time for a book to move from proposal to bookstand. Ideally, your pitch to an agent should speak to the trends of at least two years from now, when the book will actually be published.

(In response to that loud unspoken “Whaaa?” I just heard out there: after you land an agent, figure one year for you to revise it to your agent’s specifications and for the agent to market it — a conservative estimate, incidentally — and another year between signing the contract and the book’s actually hitting the shelves. If my memoir had been printed according to its original publication timeline, it would have been the fastest agent-signing to bookshelf progression of which anyone I know had ever heard: 16 months, a positively blistering pace.)

However, if you can make a plausible case for the future importance of your book, go ahead and include it on your list. You can also project a current trend forward. Some examples:

At its current rate of progress through the courts, Christopher Robin’s habeas corpus case will be heard by the Supreme Court in late 2009, guaranteeing substantial press coverage for Pooh’s exposé, OUT OF THE TOY CLOSET.

If tooth decay continues at its current rate, by 2012, no Americans will have any teeth at all. Thus, it follows that a book on denture care should be in ever-increasing demand.

(11) Particular strengths of the book.
You’d be surprised at how well a statement like, BREATHING THROUGH YOUR KNEES is the first novel in publishing history to take on the heartbreak of kneecap dysplasia can work in a pitch or a query letter. If it’s true, that is.

So what is your book’s distinguishing characteristic? How is it different and better from other offerings currently available within its book category? How is it different and better than the most recent bestseller on the subject?

One caveat: avoid cutting down other books on the market; try to point out how your book is GOOD, not how another book is bad.

Why? Well, publishing is a small world: you can never be absolutely sure that the person to whom you are pitching DIDN’T go to college with the editor of the book on the negative end of the comparison. Or date the author. Or represented the book himself.

I would STRONGLY urge those of you who write literary fiction to spend a few hours brainstorming on this point. How does your book deal with language differently from anything else currently on the market? How does its dialogue reveal character in a new and startling way? Why might a professor choose to teach it in an English literature class?

Again, remember to stick to the FACTS here, not subjective assessment. It’s perfectly legitimate to say that the writing is very literary, but don’t actually say that the writing is gorgeous.

Even if it undeniably is.

Why not? Well, that’s the kind of assessment that publishing types tend to trust only if it comes from one of three sources: a well-respected contest (in the form of an award), the reviews of previous publications — and the evidence of their own eyes.

Seriously, this is a notorious industry pet peeve: almost universally, agents and editors tend to respond badly when a writer actually SAYS that his book is well-written; they want to make up their minds on that point themselves. It tends to provoke a “Show, don’t tell!” response.

In fact, it’s not at all unusual for agents to tell their screeners to assume that anyone who announces in a query letter that this is the best book in the Western literary canon is a bad writer. Next!

So be careful not to sound as if you are boasting. If you can legitimately say, for instance, that your book features the most sensitive characterization of a dyslexic 2-year-old ever seen in a novel, that will be heard as a statement of fact, not a value judgment.

Stick to what is genuinely one-of-a-kind about your book — and don’t be afraid to draw direct factual comparisons with other books in the category that have sold well recently. For example:

While Jennifer Anniston’s current bestseller, EYESHADOW YOUR WAY TO SUCCESS, deals obliquely with the problem of eyelash loss, my book, EYELASH: THE KEY TO A HAPPY, HEALTHY FUTURE, provides much more detailed guidelines on eyelash care.

(12) Any research or interviews you may have done for the book.
If you have done significant research or extensive interviews, list it here. This is especially important if you are writing a NF book, as any background that makes you an expert on your topic is a legitimate part of your platform. Some possible examples:

Leonardo DiCaprio has spent the past eighteen years studying the problem of hair mousse failure, rendering him one of the world’s foremost authorities.

Bruce Willis interviewed over 600 married women for his book, HOW TO KEEP THE PERFECT MARRIAGE.

(13) Promotion already in place.
Yes, the kind of resources commonly associated with having a strong platform — name recognition, your own television show, owning a newspaper chain, and the like — but more modest promotional efforts are worth listing as well.

Having a website already established that lists an author’s bio, a synopsis of the upcoming book, and future speaking engagements carries a disproportionate weight in the publishing industry — because, frankly, the publishing industry as a whole has been a TRIFLE slow to come alive to the promotional possibilities of the Internet, beyond simply throwing up static websites.

So almost any web-based marketing plan you may have is going to come across as impressive. Consider having your nephew (or some similarly computer-savvy person who is fond enough of you to work for pizza) put together a site for you, if you don’t already have one.

(14) What makes your take on the subject matter of your book fresh.
Remember a few weeks back, when I was talking about the distinction between a fresh book concept and a weird one? Well, this is the time to bring up what makes your work new, exciting, original. (And if you missed that discussion, you might want to check out the FRESHNESS IN MANUSCRIPTS category at right.)

I like to see EVERY list of selling points include at least one bullet’s worth of material addressing this point, because it’s awfully important. If YOU don’t know what makes your book different and better than what’s already on the shelves, how can you expect an agent or editor to guess?

Again, what we’re looking for here are not merely qualitative assessments (“This is the best book on sailboarding since MOBY DICK!”), but content-filled comparisons (“It’s would be the only book on the market that instructs the reader in the fine art of harpooning from a sailboard.”)

Finished brainstorming your way through all of these points? Terrific.

Now go through your list and cull the less impressive points. Ideally, you will want to end up with somewhere between 3 and 10, enough to fit comfortably as bullet points on a double-spaced page.

Then reduce each point to a single sentence. Yes, this is a pain for those of us who spend our lives meticulously crafting beautiful paragraphs, but trust me, when you are consulting a list in a hurry, simpler is better.

When your list is finished, label it MARKETING POINTS, and keep it by your side until your first book signing. Or when you are practicing answering the question, “So, what’s your platform?”

Heck, you might even want to have it handy when you’re giving interviews about your book, because once you’ve come up with a great list of reasons that your book should sell, you’re going to want to bring those reasons up every time you talk about the book, right?

Oh, and keep a copy handy to your writing space. It’s a great pick-me-up for when you start to ask yourself, “Remind me — why I am I putting in all of this work?”

Yes, generating selling points IS a lot of trouble, but believe me, in retrospect, you will be glad to have a few of these reasons written down before you meet with — or query — the agent of your dreams.

Trust me on this one. And remember me kindly when, down the line, your agent or editor raves about how prepared you were to market your work. There’s more to being an agent’s dream client than just showing up with a beautifully-written book, you know: there’s arriving with a fully-stocked writer’s toolkit.

Exhausted? I hope not, because for the next couple of weeks, we’re going to be continuing this series at a pretty blistering pace. Next week, I shall move on to constructing those magic few words that will summarize your book in half a breath’s worth of speech.

But since you’ve all been working so hard, I have a treat in store for you this weekend. Be sure to tune in; it’s going to be a good one. (Hint: those of you who write comedy are going to be really, really happy.)

So prepare yourselves to get pithy, everybody — and, as always, keep up the good work!

Constructing effective interview scenes, part IX: fox-trotting with squids and other less-than-stellar argumentative techniques deployed by your garden-variety protagonist

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Okay, okay, I guess it’s finally time to admit it: I was overly-optimistic in predicting that I’d get to the basics of pitching to an agent this week. Mea culpa. That series, always popular during literary conference season, will start Monday, barring hell, high water, or the kind of deadline that both agented authors and book doctors like yours truly know so well, the kind that is announced with the phrase, “I know I should have told you about this months ago, but I need it next week!”

Take heart, however, good people: I’ll be wrapping up my ongoing series on effective interview scenes today.

We’ve talked about quite a number of ways that a protagonist can (and so often does) annoy Millicent by being a bad interviewer — that is, by thwarting the reader’s desire to know what’s going on by failing to ask good questions, omitting to ask logical follow-up questions, and generally not stepping fully into his role as the audience’s surrogate detective. Since these flaws are so very pervasive in manuscripts, professional readers tend to feel that scenes that contain them drag.

“Pick up the pace, already,” Millicent mutters darkly into her latte. “Don’t just sit there, waiting for something to happen.”

Millicent doesn’t have much patience for passive protagonists in general, as all of us here at Author! Author! are only too sorrowfully aware. (And if you’re not, you might want to check out the PURGING PROTAGONIST PASSIVITY category on the archive list located at the lower right-hand side of this page, to learn precisely why a slow-moving hero irritates her so.) Even in a submission stuffed to the gills with conflict, a protagonist who doesn’t invest much energy into an interview, even for a half a page, is likely to raise her hackles.

The professional reader’s distaste for low-conflict dialogue often comes as a great big shock to novelists (and memoirists, for that matter), especially those who write literary fiction. In trying to avoid spending the entire narrative inside the protagonist’s head, they tend to regard dialogue as action — there’s exchange between the characters, right? But if the stakes aren’t very high in the discussion, or if the protagonist doesn’t take a definite side, dialogue is not necessarily conflictual, in the literary sense.

Or, to put it another way: after reading literally thousands of manuscript submissions, Millicent no longer believes that a protagonist is active just because her lips happen to be moving. Talk is as cheap on the page as it is in real life.

In fact, a protagonist can become more passive by talking. Let’s revisit one of my all-time favorite examples of a classic bad interview scene, a rather lengthy excerpt from the 1625 opera La liberazione di Ruggiero dall’isola d’Alcina by Francesca Caccini. (Hey, I told you it was a classic.)

The brave knight Ruggiero, ensnared by the love spells of the evil sorceress Alcina (who had a nasty habit of turning her exes into trees; opera gives one a lot of room for imaginative touches), has deserted both his fighting obligations and his warrior girlfriend, Bradamante. So another sorceress, Melissa, turns herself into an image of Ruggiero’s father, Atlante, to try to free him. Dressed as Atlante (and turning from an alto into a baritone for the occasion, a nifty trick), Melissa berates Ruggiero for lying around in sensual bliss when there’s work to be done.

A single three-minute solo later, Ruggiero’s mind is changed, with no argument from the big guy himself: he is free from the spell, and goes on to bellow some extraordinarily nasty insults at Alcina while Punchinello dances around with a squid.

Try not to be distracted by the squid for the moment. (Although would you believe that I wrote the line about squid-jiggery first, then found the antique postcard image above? The Internet is a weird and wonderful place.) Concentrate on how too-easy agreement scuttles what could be some interesting argument.

Or, as Millicent might put it, a scene that might keep her reading.

This type of persuasion in an interview scene — where the protagonist’s mind is changed on an issue about which he is supposedly passionate simply because someone TELLS him he’s wrong, without engaging in convincing argument — occurs in novel submissions more often than you might think. Many a protagonist who is downright tigerish in defense of his ideals elsewhere in the book becomes positively lamblike when confronted by a boss, a lover, a child, etc. who points out his flaws.

And that, unfortunately, makes the conflict seem much less important than if the characters argue the pros and cons at least a little. Usually, the result is a more compelling scene — and better character development for the arguers.

Oh, heck, I’ll go out on a limb here: it’s almost always better storytelling.

Why? Everybody haul out your hymnals and sing along with me now: because conflict is more interesting in a scene than agreement. As we discovered last time, unending harmony, as delightful (and rare) as it may be in real life, can be a real snooze-fest on the page.

Even the injection of just a little good, old-fashioned passive-aggression can ginger up a scene no end. (Stop speculating about that squid, I tell you. We’ve moved on.)

Nor does being easily persuaded, non-confrontational, or generally — brace yourself — nice necessarily render a protagonist (or any other character) more likeable to the reader. No, not even if the reader happens to enjoy the company of such sterling souls in real life.

Why, you cry? Because endlessly making nice tends to kill dramatic tension dead, dead, dead.

That seems to come as a surprise to many aspiring writers, judging by the number of first novels and memoirs where the protagonist bends over backwards never to offend anyone — especially common in manuscripts where the protagonist happens to be female, I notice. Butter wouldn’t melt in some of these ladies’ mouths, as the saying goes. Which pretty much inevitably results in either a relatively conflict-free plot or a passive protagonist who stands on the sidelines while the less scrupulous (and more interesting) characters act.

Make something happen: let your characters disagree, equivocate, be downright obstructionist. Interpersonal conflict will usually bring a smile to Millicent’s over-caffeinated face faster than agreement. (Conflict on the page, at least; don’t argue )

And while you’re at it, here’s a radical thought: why not have more going on in a dialogue scene than just the dialogue?

Ooh, that one raised as many hackles as confused eyebrows, didn’t it? I’m not entirely surprised — many, many novelists (and, again, memoirists are not exempt from the practice) cling tenaciously to that old warhorse of writerly advice, the notion the dialogue should show absolutely everything necessary for the reader to know about a situation, without the added distraction of commentary, insight into thought processes, or physical reactions.

Oh, dear, how to break the realities of professional writing gently to those of you fond of this classic piece of 11th-grade writing guidance? Here’s the best I can do: Millicent would be far, far happier if far, far fewer 11th-grade English teachers had given this advice.

Why? Because approximately 95% of novel submissions contain extensive sections that might as well be written as plays. And while dialogue-only scenes can convey all the reader needs to know, they have a nasty tendency to minimize nuance.

Or, as Millicent has been known to put it, to produce scenes where all that’s going on is what’s going on.

To be fair, chucking all the narrative out of an interview scene is a strategy we’ve all seen work brilliantly, particularly for comedy. Sticking solely to dialogue enables the reader to move quickly through banter, without having her attention drawn away by side comments from the narrator. To haul out yet another of my favorite examples (hey, I had to do something to get your mind off that squid), take a gander at this bit of self-sufficient dialogue from Joseph Heller’s CATCH-22:

“What’s your name, son?” asked Major — de Coverley.

“My name is Milo Minderbinder, sir. I am twenty-seven years old.”

“You’re a good mess officer, Milo.”

“I’m not the mess officer, sir.”

“You’re a good mess officer, Milo.”

“Thank you, sir. I’ll do everything in my power to be a good mess officer.”

“Bless you, my boy. Have a horseshoe.”

“Thank you, sir. What should I do with it?”

“Throw it.”

“Away?”

“At that peg there. Then pick it up and throw it at this peg. It’s a game, see? You get the horseshoe back.”

“Yes, sir, I see. How much are horseshoes selling for?”

This is a pretty admirable use of pure dialogue, isn’t it? It tells us everything we need to know about characters that the book is not going to explore in much depth: Major — de Coverley is a whimsical commander who regards his own word as law, and Milo is obsessed with the art of the deal.

Not bad character development, for only thirteen lines of dialogue. As a technique, no-frills dialogue can undoubtedly be extremely useful, and I applaud its use in moderation. However — and this is one of my patented BIG howevers — like the rule about perspective in third-person narration, a lot of writers and writing teachers get carried away with it.

In fact, you can’t throw a piece of bread at a writers’ conference without hitting someone who will tell you, with an absolutely straight face, that dialogue should NEVER be encumbered by non-spoken information.

Those of you who have been reading the blog for awhile should be able to predict my reaction to this: I’m no fan of the hard-and-fast stylistic rule, generally speaking. The rules of grammar I can respect as immutable (as I wish more writers, particularly those who crank out copy for magazines and newspapers, did), but I am always mistrustful of any rule that tells me that I must dismiss a particular piece of writing automatically, without really reading it, on the basis of a stern stylistic preference.

Perversely, so does Millicent, usually, at least in this particular case. Yes, I know that’s a bit odd in someone whose job is to dismiss many pieces of writing automatically, often based on rather cursory readings, on the basis of stern preconceived notions of, say, how a professional manuscript should be formatted (if you’re not absolutely positive, please see the HOW TO FORMAT A MANUSCRIPT category at right before you even dream of passing your pages under her bloodshot eyes) or current conceptions of style within her boss agent’s chosen genre.

But believe me, if you read manuscripts for a living, you might start resenting dialogue-only scenes as well. I must admit it: like Millicent, I often find long stretches of pure dialogue rather boring.

Yet despite the pervasiveness of this attitude amongst professional readers — yes, including contest judges — aspiring writers keep submitting manuscripts crammed with lengthy dialogue-only scenes, probably for much the same reason that the other dialogue weaknesses we’ve discussed in this series are so incredibly common. Movies and television have accustomed us to stories told entirely by dialogue, visuals, and background music, after all.

Is this the right time to remind everybody that novels and memoirs are not limited to those storytelling techniques? Would it be too cruel to suggest that utilizing only those means in a manuscript is rather like an orchestra conductor’s telling the woodwind, brass, and percussion sections that they might as well go home, since the tune’s going to be carried entirely by the strings?

There’s nothing wrong with violin music, of course — but if you’re going to the symphony, is that all you want to hear?

I’m sensing some disgruntlement amongst those of you who have been hanging out at writers’ conferences lately — particularly conferences that feature those ever-popular speakers, screenwriters eager to share the tricks of their trade with book writers. If you took that same piece of bread you were trying to fling above and cast it at the speakers’ table at the same average conference, you might well hit some expert who had come to tell novelists that their work would be best served by embracing screenwriting techniques with vigor, and keeping thought and physical sensation reportage to a minimum.

I can tell you the source of this advice: a very common fledgling writer tendency to get so bogged down in reporting every thought the protagonist has that the text slows down to the rate of molasses flowing uphill. It is definitely possible to stay too much in a character’s head.

Yes, yes, we all know about Proust and Dostoyevsky’s characters who languish in bed for scores of pages at a stretch, contemplating their lives. It was fresh when they did it, but it’s been done so many times now that it’s bound to seem derivative.

For my sins, I once sat through a five-hour version of HAMLET that so catered to the title character that the actor (who, since he is now a rather famous political blogger and former editor-in-chief of THE NEW REPUBLIC, shall remain nameless) was allowed to take FIFTEEN MINUTES to get from “To be or not to be” to “Soft you now, the fair Ophelia” — a mere 33 lines of text, according to the Riverside Shakespeare that every college student of my generation owns.

And this for a speech that, as any Shakespearian actor can tell you, half the audience knows well enough by heart to chant softly along with the actor. It was a bit de trop. (Truth compels me to own that since it was the late 1980s, the audience of this particular production of HAMLET was also plagued by repeated playings of Frankie Goes to Hollywood’s dubious hit, RELAX, DON’T DO IT. I’ve witnessed more subtle directorial symbolism.)

From the reader’s perspective, a too-long sojourn into any character’s thoughts, feelings, and doubts (a particular favorite for writers of literary fiction, perhaps due to too many viewings of HAMLET in their early youths) can feel interminable. I am not necessarily an advocate of the hard-and-fast rule that some conflict should occur on every single page (although it’s not a bad rule for a first-time self-editor to follow), but most readers do tend to get a bit restive after the fourth or fifth page of a character’s sitting around and thinking.

And we already know how Millicent tends to react to it, right?

If you are not of the sit-and-ponder school, but are still wondering if you are staying too much in a character’s head in a third-person narrative, here’s a self-editing tip: go through the text and note every time the reader is given information outside dialogue by the protagonist’s specifically NOTICING something. Pay attention to whether the text lets the narration mention that the truck stop waitress has red hair, or whether Joe Protagonist SEES her have red hair.

If you find that more than about a tenth of the information is conveyed as protagonist sensation, you should think about moving the perspective outside him more. Or consider switching to first-person narration, where thought may be intermingled seamlessly with narration.

All that being said, I am still a fan of exposition alternated with dialogue, particularly in emotionally-charged scenes. We writers live so much in our heads that we tend to create characters who do so, too. However, in real life, people have physical reactions to things: discomfort in their guts when meeting someone smarmy, tightness in the chest when yelled at by the boss, slumping of the shoulders when receiving the news of the death of a friend.

These are legitimate pieces of information to include in characterization; they often add depth to dialogue-based scenes. Not to mention being a great way to introduce more to the scene than is apparent in the words spoken. Because, let’s face it, there are plenty of human interactions that cannot be adequately conveyed in all of their nuanced glory by dialogue alone.

Frankly, I’m skeptical about the idea that dialogue can ALWAYS convey everything that is going on in a scene, either emotionally or factually. People very frequently do not say what they are thinking, and Freudian slips, though common in post-war literature, actually do not occur with great frequency in real life. Frequently, what a character is NOT saying can be as telling as what she is. Even in comedy, where speed of exchange is most desirable, adding exposition amid the verbal exchanges of wit can considerably heighten the tension of a scene.

Since I’m trotting out so many of my pet exemplars today, let’s take a look at this excerpt from E.F. Benson’s LUCIA IN LONDON, the second installment in Benson’s brilliantly funny Mapp and Lucia series. Here, social climber Lucia is sitting in the boudoir of duchess Marcia, chatting with her newly-acquired friends about lovers; she has been pretending to be having an affair with fey Stephen, to make herself appear more interesting, and Marcia et alia are trying to grill her about it. Lucia has just finished saying:

“… If you all had fifty lovers apiece, I should merely think it a privilege to know about them all.”

Marcia longed, with almost the imperativeness of a longing to sneeze, to allude directly to Stephen. She raised her eyes for a half second to Adele, the priestess of this cult in which she knew she was rapidly becoming a worshipper, but if ever an emphatic negative was wordlessly bawled at a tentative enquirer, it was bawled now. If Lucia chose to say anything about Stephen, it would be manna, but to ask — never! Aggie, seated sideways to them, had not seen this telegraphy, and unwisely spoke with her lips.

“If an ordinary good-looking woman,” she said, “tells me that she hasn’t got a lover or a man who wants to be her lover, I always say, ‘You lie!’ So she does. You shall begin, Lucia, about your lovers.”

Nothing could have been more unfortunate. Adele could have hurled the entire six rows of Whitby pearls at Aggie’s face…The effect of her carelessness was that Lucia became visibly embarrassed, looked at the clock, and got up in a violent hurry.

“Good gracious me!” she said. “What a time of night! Who could have thought our little chat had lasted so long?”

There is a LOT of information conveyed in this excerpt, and all of it contributes to Benson’s comic effect. Now look at the same passage after the dialogue-only rule has been applied to it:

“… If you all had fifty lovers apiece, I should merely think it a privilege to know about them all.”

“If an ordinary good-looking woman,” Aggie said, “tells me that she hasn’t got a lover or a man who wants to be her lover, I always say, ‘You lie!’ So she does. You shall begin, Lucia, about your lovers.”

“Good gracious me!” Lucia said. “What a time of night! Who could have thought our little chat had lasted so long?”

Quite a bit flatter, isn’t it? Aggie’s fluke and Lucia’s reaction are still there, but the other two women might as well not have been in the room. We have entirely lost the delicious sense of conspiracy between Marcia and Adele, and Aggie’s blunder has been reduced to simple gaucherie. As a direct result, it’s substantially less funny — and less nuanced.

Again, the enriched dialogue method should be used in moderation, just as the dialogue-only method should be. Like profanity, stylistic restrictions are far more effective when used sparingly than constantly; who pays attention to the profanity of a constant swearer? Select the time when your dialogue choice will have the greatest effect.

And that, thank heavens, is my last word on dialogue, at least for the moment. Brace yourself for our giddy, headlong upcoming plunge into pitching — and, as always, keep up the good work!

PS: when’s the last time you made a back-up of your computerized writing files? If you haven’t done it within the last week, humor me, please, and do it as soon as possible; I’d hate to think of any of you losing pages or chapters in the event of a hard disk crash. If you’re unclear on what your backing-up options are, please rush post-haste to the BACK-UP COPIES category on the list at right.

Constructing effective interview scenes, part IV: the interview on film, or, why mentally casting Johnny Depp as your protagonist might not be the best idea at the composition stage

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Last time, I bent our overall focus upon effective interview scenes — i.e., dialogue wherein one character, usually the protagonist, elicits information from another — toward one of my pet peeves, Hollywood Narration. For those of you who missed the last couple of posts (hey, there’s a national holiday coming up; I’m aware that some of you are on vacation, cajoling children not to blow their fingers off with firecrackers, creating Jello-O molds, and similar American pursuits), Hollywood Narration occurs when one character tells another something that both already know perfectly well, purely for the sake of conveying those facts to the reader.

How common, you ask? Well, if you’ve ever watched a movie or a television show starring a character who did not suffer from amnesia, you’ve almost certainly encountered some; it’s one of the standard ways that screenplays introduce background information. Because we’ve all heard so much Hollywood Narration, many aspiring writers think it’s perfectly okay, if not downright clever, to fill in backstory in this manner.

The result: our old pal, Millicent the agency screener, spends day after over-caffeinated day leafing through hundreds and thousands of pages of Hollywood dialogue. Embracing it as a narrative tactic, then, is not the best means of convincing her that your writing is fresh and original.

The problem is, it’s not always a tactic. Precisely because this kind of dialogue flies at all of us from the screen every day, it’s easy to mistake for the patterns of actual speech — until, of course, a writer sits down with it and says, “All right, what is this character’s motivation for telling his long-lost aunt this? Wouldn’t she already know that his father, her brother, was a wayward youth?”

Which, in case you were wondering, is the single best way to weed out Hollywood Narration from a manuscript: reading every line of dialogue OUT LOUD to see if it’s plausible. Ideally, a writer would also — wait for it — perform this reading IN HARD COPY and on the manuscript IN ITS ENTIRETY before submitting it to an agent, editor, or contest, but as I mentioned, it’s a holiday weekend, so I shan’t be holding you to ordinary weekday standards.

Why out loud? Well, in part, to see if speeches can be said within a single breath; in real life, dialogue tends to be. If you find yourself gasping for breath mid-paragraph, you might want to re-examine that speech to see if it rings true. Also, reading dialogue out loud is the easiest way to catch if more than one character is speaking in the same cadence — which, contrary to what the dramatic works of David Mamet and Aaron Sorkin may have lead you to believe, is not how people speak on the street.

Or in offices. Or in the White House. Individual people have been known to have individual speech patterns.

There’s one other excellent reason to hear your own voice speaking the lines you have written for your characters: in this celebrity-permeated culture, many, many writers mentally cast actors they’ve seen on television or in movies as at least the major characters in their novels.

C’mon, admit it: practically every aspiring writer does it. In some ways, it’s a healthy instinct: by trying to imagine how a specific actor might sound saying a specific set of words, and how another specific actor might respond, a writer is less likely to allow the two characters speak in the same rhythms.

Unless, of course, the writer happens to cast multiple actors best associated for portraying the characters of Aaron Sorkin or David Mamet.

This practice has an unintended consequence, however: due to the pernicious ubiquity of Hollywood Narration in screenplays, we’re all used to actors glibly telling one another things that their characters already know. As a result, imagining established actors speaking your dialogue may well make passages of Hollywood Narration sound just fine in the mind.

As I mentioned yesterday, it can be genuinely hard to catch on the page. Especially difficult: ferreting out what filmmakers call bad laughs,a giggle that the author did not intend for the reader to enjoy, but arise from the narrative anyway. A bad laugh can be sparked by many things, typically arises when the reader (or audience member; it’s originally a moviemaker’s term) is knocked out of the story by a glaring narrative problem: an obvious anachronism in a historical piece, for instance, or a too-hackneyed stereotype, continuity problem, or unbelievable plot twist.

Or, lest we forget, a line of dialogue that no real person placed in a similar position to the character speaking it would actually say.
It’s the kind of chuckle an audience member, reader, or — heaven forfend! — Millicent gives when an unintentionally out-of-place line of dialogue or event shatters the willing suspension of disbelief, yanking the observer out of the story and back into real life.

You know, the place where one uses one’s critical faculties to evaluate probability, rather than the desire to be entertained.

Hollywood narration is NOTORIOUS for provoking bad laughter, because by this late date in storytelling history, the talkative villain, the super-informative coworker, and the married couple who congratulate themselves on their collective history have appeared so often that even if what they’re saying isn’t a cliché, the convention of having them say it is.

Take it from a familiar narrator-disguised-as-onlooker: “But wait! Up in the sky! Is it a bird? Is it a plane? No, it’s Superman!” Sheer repetition has made that one sound like plausible speech, hasn’t it?

To resurrect one of my favorite examples of Hollywood Narration’s power to jar a reader or audience member into a shout of bad laughter, last year, I was dragged kicking and screaming to a midnight showing of a Korean horror film, Epitaph, in which a good 10 out of the first 20 minutes of the film consisted of characters telling one another things they already knew. Most of the other ten consisted of silent shots of sheets blowing symbolically in the wind — in a GHOST STORY; get it? — and characters standing frozen in front of doors and windows that they SHOULD NOT OPEN UNDER ANY CIRCUMSTANCES.

I pass along this hard-earned nugget of wisdom to those of you who may not have a chance to catch the flick: should you ever find yourself in a haunted hospital in Korea, don’t touch anything with a latch and/or a doorknob. Especially if you happen to be standing in front of the body storage wall in the morgue. And don’t under any circumstances have truck with your dead mother; it will only end in tears.

Trust me on this one.

Now, I would be the first to admit that horror is not really my mug of java — I spent fully a quarter of the film with my eyes closed and ears blocked, which I suppose is actually a rather high recommendation for those fond of the genre — so I did not see every syllable of the subtitles. But the fact is, my film-going companions and I were not the only ones giggling audibly during the extensive backstory-by-dialogue marathons. An actual sample, as nearly as I can remember it:

Grown daughter: Dad, are you lonesome?

Doctor-who-interned-in-haunted-hospital: (chuckling ruefully) No, of course not.

Grown daughter: You’re too hard on yourself, Dad. Stepmother had a heart condition long before you married her.

Doctor-who-interned-in-haunted-hospital: But we were married for less than a year!

Grown daughter: You can’t blame yourself. Mother died in having me, and Stepmother had been sick for a long time. It’s not your fault. It’s nothing you did.

Doctor-who-interned-in-haunted-hospital: (weighed down by Ominous Guilt) Both marriages lasted less than a year.

I’m sure that you can see the narrative problem — can you imagine a more blatant telling, rather than showing, presentation? — but the laughter from the audience was a dead giveaway that this dialogue wasn’t realistic. Bad laughter is a sure sign that the audience has been pulled out of the story.

Too addled with a surfeit of Hollywood narration to sleep — and, frankly, not overly eager to dream about a maniacally-laughing, high C-singing dead mother standing by her small, terrified daughter’s hospital bed in a ward where there were NO OTHER PATIENTS — I ran home, buried myself under the covers, and reached for the nearest book to sooth my mind and distract my thoughts from the maniacally-laughing, high C-singing dead woman who was clearly lurking nearby.

As luck would have it, the volume in question was a set of Louisa May Alcott’s thrillers; I had used it as an example on this very blog not long before. Yet no sooner had I opened it when my eye fell upon this sterling opening to a story promisingly entitled, THE MYSTERIOUS KEY AND WHAT IT OPENED. Because I love you people, I have excised the scant narration of the original, so you may see the dialogue shine forth in untrammeled splendor:

“This is the third time I’ve found you poring over that old rhyme. What is the charm, Richard? Not its poetry, I fancy.”

“My love, that book is a history of our family for centuries, and that old prophecy has never yet been fulfilled…I am the last Trevlyn, and as the time draws near when my child shall be born, I naturally think of the future, and hope he will enjoy his heritage in peace.”

“God grant it!” softly echoed Lady Trevlyn, adding, with a look askance at the old book, “I read that history once, and fancied it must be a romance, such dreadful things are recorded in it. Is it all true, Richard?”

“Yes, dead. I wish it was not. Ours has been a wild, unhappy race till the last generation or two. The stormy nature came in with the old Sir Ralph, the fierce Norman knight, who killed his only sun in a fit of wrath, by a glow with his steel gauntlet, because the boy’s strong will would not yield to his.”

“Yes, I remember, and his daughter Clotilde held the castle during a siege, and married her cousin, Count Hugo. ‘Tis a warlike race, and I like it in spite of the mad deeds.”

“Married her cousin! That has been the bane of our family in times past. Being too proud to mate elsewhere, we have kept to ourselves till idiots and lunatics began to appear. My father was the first who broke the law among us, and I followed his example: choosing the freshest, sturdiest flower I could find to transplant into our exhausted soil.

“I hope it will do you honor by blossoming bravely. I never forget that you took me from a very humble home, and have made me the happiest wife in England.”

“And I never forget that you, a girl of eighteen, consented to leave your hills and come to cheer the long-deserted house of an old man like me,” her husband returned fondly.

“Nay, don’t call yourself old, Richard; you are only forty-five, the boldest, handsomest man in Warwickshire. But lately you look worried; what is it? Tell me, and let me advise or comfort you.

“It is nothing, Alice, except my natural anxiety for you…”

By this point in the text, tangling with the maniacally-laughing, operatic dead harpy was beginning to look significantly better to me. Clearly, the universe was nudging me to set forth again like the Ghosts of Christmas Past, Present, and Future to warn writers to alter their sinful ways before it was too late.

But if I had the resources to commission Johnny Depp and Kate Winslet to read those very lines to you, I think it’s a fairly safe bet that they wouldn’t have struck you as so clearly contrived. It’s their job to make speeches seem plausible, after all, and they have, bless their respective hearts and muses, given us all abundant reason to expect them to be very, very good at it.

So are theirs really the best voices to employ in your head to read your dialogue back to you?

Just in case anyone out there didn’t spot the logic problem above: generally speaking, in real life, people do not recite their basic background information to kith and kin that they see on a daily basis. Unless someone is having serious memory problems (see earlier quip about amnesiac characters), it is culturally accepted that when a person repeats his own anecdotes, people around him will stop him before he finishes.

Because, among other things, it’s BORING.

Yet time and again in print, writers depict characters wandering around, spouting their own résumés without any social repercussions. Not to mention listing one another’s physical and mental attributes, informing each other of their respective ages and marital histories, listing the articles of furniture in the room, placing themselves on a map of the world, and all of the other delights we saw above.

So yes, you’re going to find examples in print occasionally; as we may see from Aunt Louisa’s example, authors have been using characters as mouthpieces for background for an awfully long time. Dickens was one of the all-time worst violators of the show, don’t tell rule, after all. Since the rise of television and movies — and going back even farther, radio plays — certain types of Hollywood Narration have abounded still more in manuscripts.

See dialogue above, lifted from the Korean horror movie. Or any of the films of Stephen Spielberg — but of that notorious Hollywood Narrator, more below.

There’s another way in which movies and TV have warped the cultural understanding of storytelling — and thus prompted many aspiring writers to incorporate Hollywood Narration in their manuscripts, to Millicent’s teeth-gnashing chagrin. As I pointed out yesterday, openings of novels are more likely to contain Hollywood narration than any other point in a book, because of the writer’s perceived imperative to provide all necessary backstory — and usually physical description of the main characters and environment as well — the nanosecond that the story begins.

Here again, we see the influence of film upon writing norms: since film is a visual medium, we audience members have grown accustomed to learning PRECISELY what a character looks like within seconds of his first appearance. We’ve all grown accustomed to this storytelling convention, right? Yet in a manuscript, there’s seldom a good narrative reason to provide all of this information to the reader right off the bat.

Listen: TV and movies are technically constrained media; they rely upon only the senses of sight and sound to tell their stories. While a novelist can use scents, tastes, or physical sensations to evoke memories and reactions in her characters as well, a screenwriter can only use visual and auditory cues. A radio writer is even more limited, because ALL of the information has to be conveyed through sound.

So writers for film, TV, and radio have a pretty good excuse for utilizing Hollywood narration, right? Whatever they cannot show, they must perforce have a character (or a voice-over) tell. Generally speaking — fasten your seatbelts; this is going to be a pretty sweeping generalization, and I don’t want any of you to be washed overboard by it — a screenplay that can tell its story through sight and sound with little or no unobtrusive Hollywood narration is going to speak to the viewer better than, to put it bluntly, characters launching upon long lectures about what happened when.

Unfortunately for the current state of literature, I gather that not all movie producers share my view on the subject.

How many times, for instance, have you spent the first twenty minutes of a film either listening to voice-over narration setting up the premise (do I hear a cheer for the otherwise excellent THE ROYAL TENENBAUMS, where an unseen but undoubtedly huge and Godlike Alec Baldwin told us all we needed to know? Anybody?) or listening to the protagonist fill in the nearest total stranger on his background and goals?

Again, in film, it’s an accepted convention; movies have trained their audiences to continue to suspend their disbelief in the face of, among other things, giant-voiced Alec Baldwins in the Sky. It’s shorthand, a quick way to skip over action that might not be all that interesting to see played out. Here’s a very common gambit:

Pretty neighbor (noticing the fact that our hero is toting several boxes clearly marked ACME MOVING AND STORAGE): “So, are you just moving into the building?”

Hunky hero (leaning against the nearest doorjamb, which happens to be beautifully lit, as doorjambs so frequently are): “Yeah, I just drove in from Tulsa today. This is my first time living in the big city. When my girlfriend left me, I just tossed everything I owned into the car and drove as far as I could.”

Pretty neighbor (stepping into his good lighting as much as possible): “Well, I’m a New York native. Maybe I could show you around town.”

Hunky hero: “Well, since you’re the first kind face I’ve seen here, let me take you to dinner. I haven’t eaten anything but truck stop food in days.”

Now, this economical (if trite) little exchange conveyed a heck of a lot of information, didn’t it? It established that both Hunky and Pretty live in the same building in New York, that he is from the Midwest and she from the aforementioned big city (setting up an automatic source of conflict in ideas of how life should be lived, if they should get romantically involved), that he has a car (not a foregone conclusion in NYC), that they are attracted to each other, and that he, at least, is romantically available.

What will happen? Oh, WHAT will happen?

When the scene is actually filmed, call me nutty, but I suspect that this chunk of dialogue will be accompanied by visual clues to establish that these two people are rather attractive as well; their clothing, hairstyles, and accents will give hints as to their respective professions, upbringings, socioeconomic status, and educational attainments.

Writers of books, having been steeped for so many years in the TV/movie/radio culture, sometimes think such terse conveyance of information is nifty — especially the part where the audience learns everything relevant about the couple within the first couple of minutes of the story. They wish to emulate it, and where restraint is used, delivering information through dialogue is a legitimate technique.

The problem is, on film, it often isn’t used with restraint — and writers of books have caught that, too. It drives the Millicents of the worlds nuts, because she, I assure you, will not automatically cast Johnny Depp as your protagonist — or voiceover artist — in her mind. She will respond not as a filmgoer, but as a reader.

A few more tips on eschewing Hollywood Narration follow next time. Keep up the good work!

Constructing effective interview scenes, part II: should the fine Italian hand of the creator be THAT apparent?

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Since I went on such a tear last time, producing a post of epic length, I’m going to make a valiant effort to control myself today. Must…resist urge…to…embellish…

So let’s cut right to the chase. In my last post, I brought up how frustrating many professional readers find it when a narrative forces them to follow a poor interviewer through an information-seeking process that seems one-sided or lacking in conflict. Or when — heaven forbid — the answers just seem to fall into the protagonist’s lap without significant effort on her part, exactly as if — wait for it — SOMEONE HAD PLANNED for her to happen onto precisely the clues she needed to solve the book’s central puzzle.

What a happy coincidence, eh? And just in time to wrap up the mystery by the end of the book, too.

Strange to say, even though a reader would have to be pretty obtuse indeed (or very into the postmodern conceptual denial of individual authorship) not to realize that any protagonist’s adventures have in fact been orchestrated by a writer, a too-obvious Hand of the Creator can yank the reader out of the story faster than you can say, “Sistine Chapel ceiling.”

To work on the printed page, fate has to move in slightly more mysterious ways. Or at least in interesting ones.

Which is to say: interview scenes are legendary in the biz for drooping, even in an otherwise tight manuscript. And let’s face it — almost every plot involves some element of detective work, however minor. As a result, it’s worth triple-checking ALL of your manuscript’s interviews for flow and excitement.

Especially, if you’ll forgive my saying so, toward the middle and the end of a book, where protagonists — or is it their creators? — often become a tad tired of searching for the truth. At that point, crucial clues hidden for years like Ali Baba’s treasure frequently start leaping out of the woodwork, screaming, “Here I am — discover me, already!”

Oh, like none of you have ever read a book where that happens.

Besides presenting a pacing problem, clues that seem too anxious to fling themselves in a protagonist’s way, feigning casualness when they are discovered littering the path, can actually render said protagonist less likable to readers. Why? Well, just as it doesn’t make a character seem like a stellar interviewer if he just strolls into a room at the precise psychological moment that the taciturn miner who’s kept his peace for 57 years abruptly feels the need to unburden himself to the nearest total stranger, it doesn’t make a protagonist seem smart if he happens upon a necessary puzzle piece without working to find it.

As convenient as a suddenly-garrulous secret-hider is to the plot, too-easily discovered information runs the risk of seeming…well, ordinary. If, on the other hand, the reader gets to watch the protagonist run down a false lead or two, struggle to remove that rock from in front of the cave to rescue the Brownie troop gasping for breath within, genuinely have to put two and two together in order to make four, etc., it’s not only usually more exciting, but your protagonist will come across as smarter, more active, and more determined — and the information elicited will seem more valuable.

Besides, contrary to popular belief amongst that apparent sizable portion of the aspiring writing community that wants to kill conflict on the page practically the moment it draws its first breath, readers like to see protagonists struggle to achieve their goals. It’s interesting, as well as character-revealing.

Yes, yes, I know: you’re worried about your manuscript’s getting too long, or the pace dragging, should you include a few digressions in your hero’s pursuit of whatever MacGuffin he’s desperately seeking throughout the story. While it is quite reasonable to draw a line on the length of a manuscript you’re planning to submit to an agent — if you’re not aware of how long tends to elicit a knee-jerk rejection from Millicent the agency screener, please see the BOOK LENGTH category on the archive list at right — whether a particular scene SEEMS long to a reader is largely a matter of presentation, not actual number of lines on a page.

So here’s a modest proposal: try divesting your manuscript of any and all extraneous lines and scenes — like, say, any line where anyone’s pointing out something obvious (“Hey, aren’t you the guy who’s been walking around town, asking all of those pesky questions?”), or any new development that’s not actually surprising (“Wait — you mean that your long-lost brother first described as a miner on pg. 4 might possess a map to the very mine we need to explore?”), or any scene where the interviewer doesn’t have to work to elicit information from the interviewee. In many manuscripts, making those two types of cuts alone would free up pages and pages of space for new plot twists, if not actual chapters of ‘em.

A grand chapter to start excising the unsurprising: the first, since that is the part that any Millicent, agent, or editor is most likely to read. Especially the first 5 pages or so — if you’re going to have your plot surprise or your protagonist impress the reader with her interview acumen anyplace in the book, make sure that she does it here.

Why? Chant it together now, long-term readers of this blog: because unless the opening pages grab Millicent, she’s not going to keep reading. (No, not even if her boss asked you personally to send the entire manuscript.)

It’s just common sense, really. An agent, editor, screener, and/or contest judge needs to get through the early pages of a submission before getting to its middle or end — so it would behoove you to pay very close attention to the pacing of any interview scene that occurs in the first chapter, particularly within the first few pages, as this is the point in your submission where a screener is most likely to stop reading in a huff.

Was that giant gust of wind I just heard the collective gasp of all of you out there whose novels open with an interview scene?

I’m guessing so; an AMAZINGLY high percentage of novel submissions open with interviews or discussions of the problem at hand. The protagonist gets a phone call on page 1, for instance, where he learns that he must face an unexpected challenge: violà , an interview is born, as the caller fills him in on the details.

Or the book opens with the protagonist rushing into the police station and demanding to know why her son’s killer has not yet been brought to justice: another interview scene, as the police sergeant responds.

Or the first lines of the book depict a husband and wife, two best friends, cop and partner, and/or villain and victim discussing the imminent crisis: bingo.

Or, to stick to the classics, this dame with gams that would make the 7th Fleet run aground slinks into the private dick’s office, see, and says she’s in trouble. Bad trouble — as opposed to the other kind — and could he possibly spare a cigarette?

“What kind of bad trouble?” he asks — and lo and behold, another interview begins.

There are good reasons that this scene is so popular as an opener, of course: for at least a decade now, agents and editors at conferences all over North America have been urging aspiring writers to open their books with overt conflict, to let the reader jump right into the action, without a lot of explanatory preamble. And conversation is a great way to convey a whole lot of background information very quickly, isn’t it?

Or, to put it in the language of writing teachers, dialogue is action.

My long-term readers are giggling right now, I suspect, anticipating my launching into yet another tirade on what I like to call Hollywood narration (a.k.a. Spielberg’s disease), movie-style dialogue where characters tell one another things they already know in order to provide the audience with needed data. As in:

My long-term readers are giggling right now, I suspect, anticipating my launching into yet another tirade on what I like to call Hollywood narration (a.k.a. Spielberg’s disease), movie-style dialogue where characters tell one another things they already know, apparently for no other reason than to provide the audience with background information.

Openings of novels are NOTORIOUS for being jam-packed with Hollywood narration. As in:

“So, Molly, we have been shipwrecked on this desert island now for fifteen years and seven months, if my hash marks on that coconut tree just to the right of our rustic-yet-comfortable hut. For the first four years, by golly, I thought we were goners, but then you learned to catch passing sea gulls in your teeth. How happy I am that we met thirty-seven years ago in that café just outside Duluth, Minnesota.”

“Oh, Tad, you’ve been just as helpful, building that fish-catching dam clearly visible in mid-distance right now if I squint — because, as you may recall, I lost my glasses three months ago in that hurricane. If only I could read my all-time favorite book, Jerzy Kosinski’s BEING THERE, which so providentially happened to be in my unusually-capacious-for-women’s-clothing coat pocket when we were blown overboard, and you hadn’t been so depressed since our youngest boy, Humbert — named after the protagonist of another favorite novel of mine, as it happens — was carried off by that shark three months ago, we’d be so happy here on this uncharted four-mile-square island 200 miles southwest of Fiji.”

“Well, Molly, at least for the last week, I have not been brooding so much. Taking up whittling at the suggestion of Brian — who, as you know, lives on the next coral atoll over — has eased my mind quite a bit.”

Since I have lectured so often on this VERY common manuscript megaproblem, I shall let this example speak for itself. (And if it doesn’t, I refer you to the many, many posts under the HOLLYWOOD NARRATION category on the list at right.) Suffice it to say that about the NICEST comment this type of dialogue is likely to elicit from a professional reader is, “Show, don’t tell!”

More commonly, it provokes the habitual cry of the Millicent, “Next!”

Did you notice the other narrative sins in that last example, by the way? Guesses, anyone?

Award yourself high marks if you dunned ol’ Molly for over-explaining the rather uninteresting fact that she managed to bring her favorite book with her whilst in the process of being swept overboard by what one can only assume were some pretty powerful forces of nature.

And as much as I love the work of Jerzy Kosinski, in-text plugs like this tend to raise the hackles of the pros — or, to be more precise, of those who did not happen to be involved with the publication of BEING THERE (a terrific book, by the way) or currently employed by those who did.

Besides, revealing a character’s favorite book is not a very telling detail.

I hear writerly hackles rising out there all over the reading world, but hear me out on this one. Writers who include such references usually do so in the rather charmingly myopic belief that a person’s favorite book is one of the most character-revealing bits of information a narrative could possibly include. However, this factoid is unlikely to be of even the vaguest interest to someone who hadn’t read the book in question — and might well provoke a negative reaction in a reader who had and hated it.

Out comes the broken record again: it’s never a good idea to assume that ANY conceivable reader of one’s book will share one’s tastes. Or worldview.

Okay, let’s get back to analyzing that opening. Give yourself an A+ for the day if you said immediately, “Hey, if the island is uncharted, how does Molly know so precisely where they are? Wouldn’t she need to have either (a) seen the island upon which she is currently removed upon a map, (b) seen it from space, or (c) possess the magical ability to read the mind of some future cartographer in order to pinpoint their locale with such precision?”

And you have my permission to award yourself a medal if you also cried to the heavens, “Wait — why is the DIALOGUE giving the physical description here, rather than, say, the narrative prose?”

Good call — this is Hollywood dialogue’s overly-chatty first cousin, the physical description hidden in dialogue form. It tends to lurk in the shadows of the first few pages of a manuscript:

Link glanced over at his girlfriend. “What have you been doing, to get your long, red hair into such knots?”

“Not what you’re thinking,” Gloria snapped. “I know that look in your flashing black eyes, located so conveniently immediately below your full and bushy eyebrows and above those cheekbones so chiseled that it would, without undue effort, be possible to use them to cut a reasonably soft cheese. Perhaps not a Camembert — too runny — but at least a sage Derby.”

“I’m not jealous sexually.” Link reached over to pat her on the head. “As your hairdresser, I have a right to know where those luxurious tresses have been.”

Gloria jerked away. “Get your broad-wedding-ring-bearing fingers away from my delicate brow. What would your tall, blonde wife think if you came home with a long, red hair hanging from that charm bracelet you always wear on your left wrist, the one that sports dangling trinkets from all of the various religious pilgrimage sights you have visited with your three short brunette daughters, Faith, Hope, and Gertrude?”

Granted, few submissions are quite as clumsy as this sterling exemplar, but you’d be surprised at how obvious aspiring writers can be about it. Pop quiz, children: why might introducing physical descriptions of the characters through opening-scene dialogue seem a bit clumsy to someone who read hundreds of submissions a month?

Well, again, it’s common, but this time, at least, that’s not the primary reason. Any guesses?

If you said that Link and Gloria are telling each other things they obviously already know, throw yourself a party. In this era of easily-available mirrors, it’s highly unlikely that anyone would NOT know that he possessed, say, dark eyes, and even the most lax of personal groomers would undoubtedly be aware of her own hair’s color and length.

The only reason this information could POSSIBLY appear in dialogue between them, then, is to inform a third party. Like, for instance, the reader.

That’s a pretty good test for Hollywood narration, incidentally: if a statement doesn’t serve any purpose other than revealing a fact to the reader, as opposed to the character to whom it is said, then it’s Hollywood narration. And it should go — to free up page space for more intriguing material and good writing.

If you also said that Link and Gloria are engaging in dialogue that does not ring true, give yourself extra credit with sprinkles and a cherry on top. With the exception of medical doctors, art teachers, and phone sex operators, real people seldom describe other people’s bodies to them.

It’s just not necessary. My SO has just walked into the room, but I cannot conceive of any impetus that might prompt me to say to him, “Rick, your eyes are green,” despite the fact that his eyes are indeed green, and I might conceivably want a reader to know it.

In the interest of scientific experimentation, though, I just tried saying it out loud. It did not produce scintillating conversation. Turns out that being possessed of a mirror — nay, several — he already knew.

Who could have seen that plot twist coming, eh?

There you have it — several more excellent reasons to read your manuscript OUT LOUD and IN ITS ENTIRETY before you submit it, my friends, and an even better reason to have a third party read it before you send it off to an agent or editor: to see if the dialogue sounds like something a real person might actually say (as Hollywood narration doesn’t), and to check that it is interesting enough to keep a reader moving from line to line in those interview scenes.

More on dialogue spiciness next time — that is, if I can resist the burning desire not to take another run at Hollywood Narration. Must…remain…strong…

Somehow, I suspect that I’m going to lose this particular battle. Keep up the good work!

Constructing effective interview scenes, or, you’ll never get me to squeal, copper!

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No, I’m not going to be writing about my trip to France again today — since we’re already into literary conference season, I’m going to give that a break for a while. Starting next week, I’m going to revisit those two perennial conference terror-inducers, formal pitch meetings and informal hallway pitching.

Stop groaning, those of you who lived through previous summers’ accounts of these difficult tasks: every writer could benefit from spending a little time brushing up on the old verbal self-promotional skills, because, frankly, the extremely common assumption that a good book is easier to pitch than a bad one is just not true. Pitching, like query writing, is a learned skill, and speaking as a writer whose agent had told at 4 am at a literary party, “Pitch your memoir to that editor standing over there,” I can assure you that authors are indeed expected to be able to pitch their own work for the rest of their professional lives.

But relax: so as not to spoil your Fourth of July holiday, I’m not going to start right away. Have a seat; drink something cool as you watch the fireworks. I’ll just keep running pretty pictures of France and Spain because, let’s face it, people who write and edit for a living don’t get out to take pictures all that often.

In the meantime, remember how I told you a few months back that I often glean my best ideas for series from readers’ questions? Well, for the next few days, I’m going to revisit a craft issue that several readers have asked me to clarify — and to make easier to find on this website. To both ends, I’m pleased to unveil a new category on the archive list on the lower right-hand side of this page: INTERVIEW SCENES THAT WORK.

That’s right: for the next few days, I’m going to concentrate upon one of my all-time favorite species of expendable text: the kind of dialogue that results from a protagonist’s being a really, really poor interviewer.

I heard that tittering out there. Seriously, a protagonist who doesn’t ask good questions — or necessary follow-up questions — can slow a novel, memoir, or creative nonfiction book to a limping crawl.

Why does it matter how skilled a questioner the protagonist is, you ask, unless s/he is a journalist of some sort? Simple: many, many, MANY novel plots require their protagonists to learn something that they do not already know — and, more importantly, that the reader does not already know.

Who killed the Earl of Cheswick, for instance, or why so many people are interested in that darned ugly Maltese Falcon. In the pursuit of answers to these and other burning questions, the protagonist is, necessarily, frequently forced into the role of interviewer, trying to extract information from other characters.

What a pity, then, that protagonists have a nasty habit of slowing down the collective search for truth by neglecting to promising lines of questioning, failing to follow up on something just said, or just plain being too polite to ask the questions the reader is dying to ask herself, but can’t.

As so often happens when I have planned to attack a particular issue, craft or promotional, in this venue, the Fates trundled up with a wheelbarrow and dumped an excellent example right at my feet, the kind of real-life incident that novelists and memoirists alike love to incorporate into their narratives. See if you can catch the narrative problem with this tale:

Last Sunday was my mother-in-law’s 70th birthday (many happy returns, Marge!), and thus the occasion of an eight-hour buffet-and-chatting marathon in her daughter’s back yard/poultry coop. As befits my Cool Auntie status, I devoted much of my party-going time — as much as was left after making the dining room table groan with yummy, easily-portable foodstuffs, that is — to the resident children and their ever-changing interests. On this particular day, my 8-year-old niece’s interests centered primarily upon gerbils and the bread loaf-sized cupcakes she had helped me pile up temptingly at 10 am, yet was not allowed to gobble down until after 2 pm.

A child’s life is so frequently cruel.

To distract Pansy (not her real name, but a cunning substitute) from all of that sugar, I asked for a guided tour of Gerbil Central. Not unnaturally, the gerbils were not altogether pleased to be picked up, placed upon a warm tabletop, and told to sit, stay, and roll over. Clearly, this was going to end in tears. “Are they allowed on the lawn?” I asked brightly, scanning the skies for hawks. “Or will they burrow and escape?”

Pansy thought this was a terrific idea. “Oh, no. They just like to wiggle through the grass.”

The gerbils had no comment, nor did they seem to find the grass much more engaging than the shredded cardboard in their terrarium. What did seem to interest them was scurrying under a discarded paper plate, peeping out fearfully to see if some raptor had shown up to cart them off for brunch.

After some minutes, Pansy decided that their furry lives could use a bit of cultural enrichment. She leapt to her feet, a petrified gerbil in each hand. “I’m going to introduce them to the poultry!”

Now, call me timid, but had I been gerbil-sized, I would have found the two-foot turkeys my brother-in-law sees fit to be raising as a combination educational experience for his young/Thanksgiving main course quite terrifying. “I don’t think you should do that, Pansy. Since birds are their natural predators, the turkeys will scare them.”

“I know.” Since I was holding her back, Pansy held the gerbils up over her head, so they could get a good eyeful of the pecking beasts. “I want them to learn that when they’re with me, they’re safe.”

“That’s rather complex logic for rodents. They’re not all that good at drawing conclusions.”

After I had finished explaining what a conclusion was and why she was better at drawing them than anything at all likely to inhabit a terrarium, Pansy agreed to lie down in the grass and let the gerbils play. Instantly, the gerbils fled under the paper plate again.

The girl watched them for a while, mildly amused by my distracting patter. Unable to stand the sight of all of that unmolested furriness, she scooped up the nearer gerbil and tried to convince it to cuddle up on her stomach. The gerbil attempted again and again to beat a hasty retreat, but was inexorably dragged atop Mt. Pansy again, told it was loved, and ordered to stay still. Eventually, it gave up on descent, contenting itself with burrowing under her T-shirt.

“Bow chicka wow chicka WOW-WOW,” Pansy sang.

“I beg your pardon?” I cried, unaccustomed to small children belting out the greatest hits of adult movie soundtracks.

Like any good performer, Pansy was glad to provide an even more spectacular encore, accompanied by an interpretive dance. “Wow chicka WOW chicka WOW-wow chicka wow chicka WOW-WOW.”

I glanced at her uncle, the gentleman who had brought me to this shindig and a craven soul who was valiantly pretending that he had never seen this child, the gerbil, or me before. “Um, honey, do you mind telling me where you learned that song?”

“I don’t know.” She hauled the gerbil out of her shirt so she could serenade it. “Bow chicka wow chicka WOW-WOW-WOW!”

I hoisted myself off the lawn with a speed virtually guaranteed to leave grass stains. “Who’s up for a cupcake”

Catch the problem? If you pointed out the extremely common one of an actual event’s being substantially funnier to live through than to read, give yourself a gold star for the day. If you mentioned that I told the story, as so many recorders of real life do, as if any reader’s reactions would have been identical to mine in the moment, award yourself another. If you blurted out something about my having told what happened, instead of showing it — an interpretive dance could cover a lot of different types of action, right? — be mighty pleased with yourself. If you said that I was attributing thoughts to Pansy that the first-person narrator of this piece could not possibly have heard without being clairaudient, pat yourself on the back yet again.

Good job. Now — what would be the single easiest way to revise this scene to render it more engaging to the reader? (Hint: the title of this post is a major clue.)

That’s right: by making the narrator a better interviewer. Had I asked more insightful questions of either myself (why did the song disturb me so much? Did it have something to do with the time I heard an entire van full of 11-year-olds sing Madonna’s “Like a Virgin” at the top of their lungs on my first day as an after school program volunteer all those years ago?) or of Pansy (did she realize that adults associate that particular kind of music with something she’s not supposed to know about for years to come, or had she simply heard in on a commercial? Was she trying to provoke a specific reaction in me, her uncle, the gerbil?), I could have rendered the situation more dramatic while simultaneously doing more character development. I also could have avoided that hackneyed scene ender that we’ve all seen so often in TV shows and movies, the protagonist’s running out of the situation in order to avoid conflict that would have been interesting on the page.

Some of you are just dying to register an objection, aren’t you? “But wait — you were reproducing real-life dialogue,” all of you would-be objectors point out. “Wouldn’t it be less realistic if you changed it?”

In a word, no. In several words, not if I write the scene well.

As I’ve observed many times before and shall no doubt again, just because something actually happened doesn’t mean it will automatically read realistically on the page. It’s the writer’s job to craft dialogue — or any scene, for that matter — so it’s plausible, not the reader’s to make allowances because the writer observed someone saying or doing what ended up on the page. Besides, real-life dialogue is often dull.

That’s especially true in interview scenes, incidentally: few narrative devices annoy professional readers (like agents, editors, contest judges, and our old pal, Millicent the agency screener) who’ve been at it for a while than a narrator — or protagonist — who is a lousy interviewer.

Why? Well, for starters, lousy interviewers are so very common in submissions. On a manuscript’s page, a poor interview scene tends to run a little something like this:

“I swear,” Reginald claimed, one hand over his heart and the other hovering over the graying head of his sainted mother, “that’s all I know. Please don’t ask me any more questions.”

Janet drummed her long piano-player’s fingers on the rich mahogany tabletop. Her every instinct told her that he was not telling the truth — or at least not the whole truth. The very fate of Western civilization rested upon her solving this puzzle before midnight tomorrow, and this one well-protected, diamond-encrusted lady obviously held the key.

She stood and offered her hand to the old woman. “Charming to meet you, Mrs. Fezziwig. You must come to my house for brunch sometime. I hate to boast, but I make extraordinary deviled eggs.”

Reginald detached their clasped hands so quickly that Janet’s hand burned. “Must you go so soon? Here’s your coat — I’ll walk you down to the cab stand on the corner before I release the vicious dogs that prowl our estate at night to discourage post-midnight visitors.”

Janet fumed, but what could she do? “Goodbye,” she called back from the hallway.

“Don’t forget to sprinkle your eggs with paprika,” she could hear Mrs. Fezziwig bellowing after her. “I love paprika.”

Why would an exchange like this prove annoying to a professional reader? For the same reasons that my story about Pansy might strike ‘em as underdeveloped: because the scene a lost opportunity for interesting conflict — rich potential for drama presented then abandoned by the narrative for no apparent reason.

Okay, so that’s not quite fair: writers often have what they consider pretty strong reasons for rushing their protagonists away from conflict. Trying to make them more likeable to the reader by demonstrating common courtesy, for instance, or forcing them to work harder to learn the Awful Truth.

Or wanting to stretch the novel from 100 pages to 200. My point is, regardless of the motive, this practice tends to render those of us who read manuscripts for a living a trifle impatient.

Why? Well, in essence, the protagonist becomes the reader’s surrogate in ferreting out information; as a reader, it’s not as though I can jump into the storyline, grab a microphone and tape recorder, and start grilling the usual suspects. After awhile, an inept interviewer can start to annoy the reader by being a poor tour guide to the plot.

I sense some uncomfortable squirming out there, don’t I? “But Anne,” I hear some of you suspense-lovers cry, “a too-good interview could give the entire plot away! What about building tension?”

You have a fine point, suspense-mongers: revealing the truth in slow increments is one way to create suspense. It’s such a fine point that I’m going to spend most of the rest of the post talking about how to do just that.

However, before I do, allow me to observe that making information unavailable through the simple expedient of not having the protagonist ask anyone about it for 200 pages tends to fall very, very flat with readers.

Why might a lay reader object? Well, while readers do like to second-guess what’s going to happen next, trust me, it’s going to make your protagonist substantially less likeable if the reader keeps thinking, “Ask about the elephant in the room, you fool! Don’t just walk away!”

A professional reader — such as an agent, editor, contest judge, Millicent, or yours truly — is likely to react with even less sympathy, because a disproportionate percentage of submitted manuscripts create suspense by DELIBERATELY withholding information from the reader.

As in details that the protagonist already knows. We pros like to call this creating false suspense.

The most famous example, of course, is the sleuth from whose perspective the reader has viewed the entire case suddenly stops communicating his thoughts on the page — then gathers all of the still-living characters in the nearest drawing room (there always seems to be one handy, doesn’t there?) and announces, “You may be wondering why I asked you all here…”

Darned right we’re wondering — the reader wants to know why you suddenly withdrew your confidence from him, Mssr. Poirot.

Don’t start feeling too smug, those of you who write something other than mysteries — protagonists’ playing interviewer role is hardly limited to that genre. If you have ever constructed a narrative that involved dialogue, you’ve almost certainly written at least one interview scene.

What makes me so darned sure of that? It’s rare that any novel — or, indeed, any book with a plotline — does not contain a one scene where somebody is trying to extract unknown facts from someone else. Queries ranging from “Does that cute boy in my homeroom REALLY like me, Peggy?” to “Where did the cattle go, Tex?” aren’t just dialogue filler — typically, they call for character-developing and/or plot-satisfying responses.

In fact, it’s a fair bet that any scene that contains one character exclaiming, “What happened?” is the precursor to an in-text interview.

Are those of you who have survived previous craft series with me already warming up your highlighting pens, in anticipation of my ordering you to aim them at the interview scenes in your work? Good idea. Such scenes are often worth flagging for revision, because they are so very hard to pace well.

Yes, even when the information being revealed is inherently exciting (“If you do not cross the bridge before sunset, giant bats will eat you, Reginald.”), emotionally revealing (“The reason I turned to piracy is — YOU, Father!”), or downright necessary to make the plot work (“Yes, George, although I haven’t seen fit to mention it once in the course of our sixty-two-year marriage, I have always dreamed of going spelunking!”).

Why might any of these present pacing problems? Well, when the point of a scene is for information to be revealed to the protagonist (and thus the reader), many writers become so focused upon that data’s being revealed entertainingly that they run to the opposite end of the reticence spectrum and have characters (secondary ones, usually) blurt out the necessary information practically BEFORE the protagonist asks for it.

This, too, is an interviewing problem — and one of the greatest sappers of narrative tension the world has ever known.

Many, many submissions where secrets that have been kept successfully for 25 years burst out of the mouths of the secretive practically the moment that the protagonist walks into the room. So why, the reader is left to wonder, if these secret-keepers are so willing to spill their guts to the first person to ask a direct question, has this information not been revealed before?

The apparent answer: because the plot required that it NOT be revealed before. And that, my friends, is never a sufficient motivation from the reader’s point of view. Or Millicent’s.

Are you again asking why? To be blunt about it, the narrative should not make it EVIDENT that the hidden information would have been laughably easy to get all along, if only someone had thought to knock on the door of the only person who actually observed that the setting of that fire a decade before that shaped the entire town’s subsequent history.

You can just imagine all of the townsfolk slapping their heads in unison behind closed doors after that perky newcomer digs up the arsonist’s name in a single afternoon: “Why oh why didn’t it occur to any of us to ask Aunt Bessie why her nephew kept the garage stuffed to the rafters with matches? How could we have missed so self-evident a clue?”

I can answer that, perplexed villagers: because the author didn’t want you to solve the mystery before her protagonist arrived on the scene.

Surprisingly often, the protagonist doesn’t even need to ask a question to elicit the revelations of tremendous secrets from minor-but-essential characters. Often, all she has to do is show up, and the legendary recalcitrant loner begins singing like a Rhine maiden: “So, Mr. Bond, now that I have you tied to that chainsaw, it’s time for me to reveal my evil plan…”

In many instances, the protagonist is reduced to helpful nods and murmured promptings on the order of, “Oh, really?” while the imparter engages in a soliloquy so long that Hamlet himself would start looking at his watch four paragraphs into it.

A novel, the last time I checked, was not an opera: in real life, most people do not go around shouting out their deepest, darkest secrets at the top of their lungs to relative strangers.

Which what makes secrets interesting, right, the fact that they’re hard to dig up? In real life, it is actually rather difficult to convince folks to cough up the truth — partially because after one has lived with a lie long enough, one often starts to believe it oneself.

How’s THAT for an intriguing narrative possibility?

When you are trying to increase the tension throughout a novel, recognizing that truth is often hard to elicit is a powerful tool, one that can revolutionize how you handle interview scenes. They do not need to be essentially one-sided information dumps they so often are. Instead of regarding them as just necessary exposition-through-dialogue, to be rushed through quickly, why not use the opportunity to introduce some conflict?

Or heck, if you really want to get adventurous, some character development?

How does one pull that off? Actually, there’s a pretty simple narrative trick: try making the information-imparter more reluctant to cough up the goods — which both forces the protagonist to become a better interviewer and renders the information-seeking process more difficult. Automatically, this small switch will render the scene more interesting, by introducing viable (if brief) conflict between Character A (who wants to learn something) and Character B (who has very good reasons not to pass on the information).

Yes, this will probably make the scene longer, but remember, the role of a mystery in any narrative is not to be solved as quickly as possibly, but as enjoyably for the reader as possible. Not to mention — and this isn’t an insignificant consideration when trying to get a submission past Millicent to her boss, the agent of your dreams — being less like the kind of clichéd interview scenes we’ve all so often seen in TV cop dramas, where the most common interview techniques consists of:

(a) asking the suspected criminal/accomplice/victim-who-turns-out-to-be-in-on-it direct questions,

(b) instead of asking follow-up questions, threatening him/her/the accomplice if the interviewee doesn’t instantly blurt out what the interviewer wants to know (what used to be known in old pulp mysteries as “singing like a canary”),

(c) if no blurting occurs, the interviewer’s stomping off in a huff to pursue other clues, thus prematurely ending a potentially interesting conflict.

Yes, there are probably real-life police officers who interview this way, but I can’t believe that they’re very good at their jobs. And even if they are, would reproducing this kind of dialogue in every interview situation be interesting in a book? Probably not.

Think that advice applies only to mysteries? Au contraire, mon frère. (Hey, you can take the girl out of France, but you can’t take the French out of the girl.) Let’s take a look at the interviewing strategy my narrator took vis-à-vis young Pansy:

(a) Auntie asks Pansy where she learned that, um, charming little ditty.

(b) Upon not receiving an adequate explanation, Auntie does not ask follow-up questions, but instead

(c) scurries off, embarrassed, to score some cupcakes, thus prematurely ending a potentially interesting conflict.

In real life, of course, no one could blame me for side-stepping that particular conflict; I’m not, after all, one of the girl’s parents; I have no idea how they might or might not have explained the musical scoring choices of adult filmmakers to their offspring. (Or at any rate I didn’t know at the time; I’ve since mentioned the incident to Pansy’s mom, to minimize the possibility that the child’s next bravura performance of that musical number will take place in school, where she might get into some real trouble. Or in church.) In a novel or memoir, however, slinking away from conflict just because it might prove uncomfortable is about the most boring choice I could have made.

Oh, are you saying that you wouldn’t have liked that story to end with my telling you how and where Pansy learned the song? Or that you wouldn’t have liked me — in the story, at least — to have asked some follow-up questions? Or that as a reader, it doesn’t annoy you just a little bit to know that I did in fact learn the answer, but I’m just not telling you?

Starting to empathize more with Millicent’s impatience when she sees this sort of interview scene in fourteen consecutive submissions in any given week? It’s not just that she’s touchy: ineffectual interviewing and false suspense are both legitimately annoying narrative practices.

Take a page from the time-honored pirate’s manual: make your treasures hard to dig up, and don’t have your protagonist walk away from potentially interesting interview subjects at the first sign of resistance. The more difficult it is for your protagonist to ferret out the truth, the more engaged the reader will be in the search process.

So consider eschewing the magic wand that turns the timid secretary who saw her boss murdered 15 years ago and ran off to live in a cave to avoid talking to the police into the operatic diva belting out precisely the information she has devoted to her life to hiding, simply because someone finally asked her a direct question about it. Banish the clue that only required someone opening the right cupboard drawer to find. Give your protagonist some killer interview skills — and give your interview subjects stronger backbones.

Your manuscripts will be more interesting for it, I promise — but that’s all I’m going to say for now, no matter how you twist my arm, copper.

I’ve already squealed enough for one day, don’t you think? Keep up the good work!

Hansel and Gretel go on an artists’ retreat, or, that’s me in the corner

hansel-and-gretel

Jet lag does in fact go away sometime, doesn’t it? I’ve been home for several days now, and I’m still a bit out of it. Of course, that may be the result of a small part of my brain’s continuing to operate in French — specifically, the part that governs what I say to people who bump into me in grocery stores — while the rest is merrily going about its business in English.

Which is why, in case you’ve been wondering, I’ve been holding off on launching into my long-promised series on the ins and outs of formal writing retreats. The spirit is willing, but the connective logic is weak.

So brace yourself for a couple of segue posts, please, to move us from craft to artists’ colonies. In the great tradition of Reese’s Peanut Butter Cups, I’ll try to work in writing retreat examples into my discussions of craft, and craft tips into my treatment of retreats, to ease the transition.

In yesterday’s post, I covered a broad array of topics, ranging from voice to submission strategies to the desirability of learning something about one’s subject matter before writing about it. In the midst of a blizzard of advice on that last point, I mentioned in passing that when writers just guess at the probable life details and reactions of characters unlike themselves, they tend to end up with characters whose beauty and brains are inversely proportional, whose behavior and/or speech can be predicted as soon as the narrative drops a hint about their race/gender/sexual orientation/national origin/job/whatever, and/or who act exactly as though some great celestial casting director called up the nearest muse and said, “Hello, Euterpe? Got anything in a bimbo cheerleader?”

In other words, the result on the page is often a stereotype. And because, let’s face it, since television and movies are the happy hunting ground of stereotypes, writers may not necessarily even notice that they’ve imbibed the odd cliché.

A pop quiz for long-time readers of this blog: why might that present a problem in a manuscript submission? For precisely the same reason that a savvy submitter should avoid every other form of predictability in those first few pages: because Millicent the agency screener tends not to like it.

Even amongst agents, editors, and judges who are not easily affronted, stereotypes tend not to engender positive reactions. What tends to get caught by the broom of a sweeping generalization is not Millicent’s imagination, but the submission. If it seems too stereotypical, it’s often swept all the way into the rejection pile.

Why, you ask? Because by definition, a characterization that we’ve all seen a hundred times before, if not a thousand, is not fresh. Nor do stereotypes tend to be all that subtle. And that’s a problem in Millicent’s eyes, because in a new writer, what she’s really looking to see is originality of worldview and strength of voice, in addition to serious writing talent.

When a writer speaks in stereotypes, it’s extremely difficult to see where her authorial voice differs markedly from, say, the average episodic TV writer’s. It’s just not all that impressive — or, frankly, all that memorable.

I’m bringing this up today in part because yesterday’s post talked so much about the perils of writing the real, either in memoir form or in the ever-popular reality-thinly-disguised-as-fiction tome. Many, many people, including writers, genuinely believe various stereotypes to be true; therein lies the power of a cliché. The very pervasiveness of certain hackneyed icons in the cultural lexicon — the dumb jock, the intellectually brilliant woman with no social skills, the morals-deficient lawyer, the corrupt politician, to name but four — render them very tempting to incorporate in a manuscript as shortcuts, especially when trying to tell a story in an expeditious manner.

Don’t believe me? Okay, which would require more narrative description and character development, the high school cheerleader without a brain in her head, or the one who burns to become a nuclear physicist? At this point in dramatic history, all a pressed-for-time writer really has to do is use the word cheerleader to evoke the former for a reader, right?

Unless, of course, a submission that uses this shortcut happens to fall upon the desk of a Millicent who not only was a high school cheerleader, but also was the captain of the chess team. At Dartmouth. To her, a manuscript that relies upon the usual stereotype isn’t going to look as though it’s appealing to universal understandings of human interaction; it’s going to come across as a sweeping generalization.

Can you really blame her fingers for itching to reach for the broom?

Interestingly, when Millicents, their boss agents, and the editors to whom they cater gather to share mutual complaints in that bar that’s never more than 100 yards from any writers’ conference in North America, it’s not just the common stereotypes that tend to rank high on their pet peeve lists. The annoying co-worker, however defined, crops up just as often.

Why, you ask? Well, for several reasons, chief among which is that every writer currently crawling the crust of the earth has in fact had to work with someone less than pleasant at one time or another. That such unsavory souls would end up populating the pages of submissions follows as night the day.

If these charming souls appeared in novel and memoir submissions in vividly-drawn glory, that actually might not be a problem. 99% of the time, however, the annoying co-worker is presented in exactly the same way as a stereotype: without detail, under the apparent writerly assumption that what rankles the author will necessarily irk the reader.

Unfortunately, that’s seldom the case — it can take a lot of page space for a character to start to irritate a reader. So instead of allowing the character to demonstrate annoying traits and allowing the reader to draw her own conclusions, many a narrative will convey that a particular character is grating by telling the reader directly (“Georgette was grating”), providing the conclusion indirectly (through the subtle use of such phrases as, “Georgette had a grating voice that cut through my concentration like nails on a chalkboard”), or through the protagonist’s thoughts (“God, Georgette is grating!”)

Pardon my asking, but as a reader, I need to know: what about Georgette was so darned irritating? For that matter, what about her voice made it grating? It’s the writer’s job to show me, not tell me, right?

I cannot even begin to count the number of novels I have edited that contained scenes where the reader is clearly supposed to be incensed at one of the characters, yet it is not at all apparent from the action of the scene why. Invariably, when I have asked the authors about these scenes, they turn out to be lifted directly from real life. (No surprise there: these scenes are pretty easy for professionals to spot, because the protagonist is ALWAYS presented as in the right for every instant of the scene, a state of grace quite unusual in real life. It doesn’t ring true.)

The author is always quite astonished that his own take on the real-life scene did not translate into instantaneous sympathy in every conceivable reader. Ultimately, this is a point-of-view problem — the author is just too close to the material to be able to tell that the scene doesn’t read the way he anticipated.

Did I just see some antennae springing up out there? “Hey, wait a minute,” alert readers of yesterday’s post are muttering just about now, “isn’t this sort of what Edith Wharton was talking about yesterday? Mightn’t an author’s maintaining objective distance from the material — in this case, the annoying co-worker — have helped nip this particular problem in the bud long before the manuscript landed on Millicent’s desk?”

Why, yes, now that you mention it, it would. What a remarkable coincidence that she and I should have been discussing this on consecutive days.

Let’s look at the benefits of some objective distance in action. Many writers assume (wrongly) that if someone is irritating in real life, and they reproduce the guy down to the last whisker follicle, he will be annoying on the page as well, but that is not necessarily true. Often, the author’s anger so spills into the account that the villain starts to appear maligned, from the reader’s perspective. If his presentation is too obviously biased, the reader may start to identify with him, and in the worst cases, actually take the villain’s side against the hero. I have read scenes where the case against the villain is so marked that most readers would decide that the hero is the impossible one, not the villain.

This character assassination has clearly not gone as planned. A little more objective distance might have made it go better. Who was it that said, revenge is a dish best served cold?

Yes, I called it revenge, because revenge it usually is. Most writers are very aware of the retributive powers of their work. As my beloved old mentor, the science fiction writer Philip K. Dick, was fond of saying, “Never screw over a living writer. They can always get back at you on the page.”

Oh, stop blushing. You didn’t honestly think that when you included that horrible co-worker in three scenes of your novel that you were doing her a FAVOR, did you?

My most vivid personal experience of this species of writerly vitriol was not as the author, thank goodness, but as the intended victim. And at the risk of having this story backfire on me, I’m going to tell you about it as nonfiction.

Call it a memoir excerpt.

More years ago than I care to recall, I was in residence at an artists’ colony. (See? I told you I was going to work in an example from a writers’ retreat!) Now, retreats vary a great deal; mine have ranged from a fragrant month-long stay in a cedar cabin in far-northern Minnesota, where all of the writers were asked to remain silent until 4 p.m. each day (ah, dear departed Norcroft! I shall always think of you fondly, my dear – which is saying something, as I had a close personal encounter with an absolutely mammoth wolf there, and a poet-in-residence rode her bicycle straight into a sleepy brown bear. And both of us would still return in an instant) to my recent sojourn in a medieval village in southwestern France to a let’s-revisit-the-early-1970s meat market, complete with hot tub, in the Sierra foothills.

Had I mentioned that it pays to do your homework before you apply?

This particular colony had more or less taken over a small, rural New England town, so almost everyone I saw for a month was a painter, a sculptor, or a writer. The writers were a tiny minority; you could see the resentment flash in their eyes when they visited the painters’ massive, light-drenched studios, and compared them to the dark caves to which they had been assigned.

I elected to write in my room, in order to catch some occasional sunlight, and for the first couple of weeks, was most happy and productive there. Okay, so sharing meals in a dining hall was a bit high school-like, conducive to tensions about who would get to sit at the Living Legend in Residence’s table, squabbles between the writers and the painters about whether one should wait until after lunch to start drinking, or break out the bottles at breakfast (most of the writers were on the first-mentioned team, most of the painters on the latter), and the usual bickerings and flirtations, serious and otherwise, endemic to any group of people forced to spend time together whether or not they have a great deal in common.

An environment ripe, in other words, for people to start to find their co-residents annoying.

Now, one classic way to deal with the inevitable annoying co-resident problem is to bring a buddy or three along on a retreat; that way, if the writer in the next cubicle becomes too irritating, one has some back-up when one goes to demand that she stop snapping her gum every 27 seconds, for Pete’s sake. Personally, when I go on a writing retreat, I like to leave the trappings of my quotidian life behind, but there’s no denying that at a retreat of any size, there can be real value in having someone to whom to vent about that darned gum-popper. (Who taught her to blow bubbles? A horse?)

Doubtless for this reason, several artists had brought their significant others to the New England village retreat — or, to be more accurate, these pairs had applied together: writer and photographer, painter and writer, etc. (Generally speaking, one of the tell-tale differences between a serious artists’ retreat and a casual one is whether you have to write, paint, sculpt, or photograph your way in; at a retreat that takes just anyone, the application will not require you to submit any of your work.)

One of these pairs was a very talented young couple, she a writer brimming with potential, he a sculptor of great promise. Although every fiber of my being longs to use their real names, I shall not. Let’s call them Hansel and Gretel, to remove all temptation.

Hansel was an extremely friendly guy, always eager to have a spirited conversation on topics artistic or social. Actually, he was sort of the dining hall’s Lothario, flirting with…hmm, let’s see how best to represent how he directed his attentions…everything with skin. In fairness to him, none of the residents was all that surprised that he often brought the conversation around to sex; honestly, once you’d seen his sculpture studio packed with representations of breasts, legs, pudenda, buttocks, and breasts, you’d have to be kind of dense not to notice where his mind liked to wander.

Being possessed of skin myself, I was naturally not exempt from his attentions, but generally speaking, I tend to reserve serious romantic intentions for…again, how to put this…people capable of talking about something other than themselves. Oh, and perhaps I’m shallow, but I harbor an absurd prejudice in favor of the attractive.

An artists’ retreat tends to be a small community, however; one usually ends up faking friendliness with an annoying co-resident or two. Since there was no getting away from the guy — believe me, I tried — I listened to him with some amusement whenever we happened to sit at the same table. I loaned him a book or two. We had coffee a couple of times when there was nobody else in the town’s only coffee shop. And then I went back to my room and wrote for 50 hours a week.

Imagine my surprise, then, when Gretel started fuming at me like a dragon over the salad bar. Apparently, she thought I was after her man.

Now, I don’t know anything about the internal workings of their marriage; perhaps they derived pleasure from manufacturing jealousy scenes. I don’t, but there’s just no polite way of saying, “HIM? Please; I DO have standards” to an angry wife, is there? So I started sitting at a different table in the dining hall.

A little junior high schoolish? Yes, but better that than Gretel’s being miserable — and frankly, who needed the drama? I was there to write.

Another phenomenon that often characterizes a mixed residency — i.e., one where different types of artists cohabitate — is a requirement to share one’s work-in-progress. At this particular retreat, the fellowship that each writer received included a rule that each of us had to do a public reading while we were in residence.

Being a “Hey – I’ve got a barn, and you’ve got costumes!” sort of person, I organized other, informal readings as well, so we writers could benefit from feedback and hearing one another’s work. I invited Gretel to each of these shindigs; she never came. Eventually, my only contact with her was being on the receiving end of homicidal stares in the dining hall, as if I’d poisoned her cat or something.

It was almost enough to make me wish that I HAD flirted with her mostly unattractive husband.

But I was writing twelve hours a day (yes, Virginia, there IS a good reason to go on a retreat!), so I didn’t think about it much. I had made friends at the retreat, my work was going well, and if Gretel didn’t like me, well, we wouldn’t do our laundry at the same time. (You have to do your own laundry at every artists’ retreat on earth; don’t harbor any fantasies about that.) My friends teased me a little about being such a femme fatale that I didn’t even need to do anything but eat a sandwich near the couple to spark a fit of jealous pique, but that was it.

At the end of the third week of our residency, it was Gretel’s turn to give her formal reading to the entire population of the colony, a few local residents who wandered in because there was nothing else to do in town, and the very important, repeated National Book Award nominee who had dropped by (in exchange for a hefty honorarium) to shed the effulgence of her decades of success upon the resident writers. Since it was such a critical audience, most of the writers elected to read highly polished work, short stories they had already published, excerpts from novels long on the shelves. Unlike my more congenial, small reading groups, it wasn’t an atmosphere conducive to experimentation.

Four writers were scheduled to read that night. The first two shared beautifully varnished work, safe stuff, clearly written long before they’d arrived at the retreat. Then Gretel stood up and announced that she was going to read two short pieces she had written here at the colony. She glanced over at me venomously, and my guts told me there was going to be trouble.

How much trouble, you ask with bated breath? Well, her first piece was a lengthy interior monologue, a first-person extravaganza describing Hansel and Gretel — both mentioned by name on page 1, incidentally — having sex in vivid detail. Just sex, without any emotional content to the scene, a straightforward account of a mechanical act which included – I kid you not – a literal countdown to the final climax: “Ten…nine…eight…”

It was so like a late-1960’s journalistic account of a rocket launching that I kept expecting her to say, “Houston, we’ve got a problem.”

I cringed for her — honestly, I did. I have no objection to writers who turn their diaries into works for public consumption, but this was graphic without being either arousing or instructive. I’d read some of Gretel’s other work: she was a better writer than this. So what point was she trying to make by reading this…how shall I put it?…literarily uninteresting junk?

Maybe I just wasn’t the right audience for her piece: the painters in the back row, the ones who had been drinking since breakfast, waved their bottles, hooting and hollering. Still, looking around the auditorium, I didn’t seem to be the only auditor relieved when it ended. (“Three…two…one.”) Call me judgmental, but I tend to think that when half the participants are pleased the act is over, it’s not the best romantic coupling imaginable.

Gretel’s second piece took place at a wedding reception. Again, it was written in the first person, again with herself and her husband identified by name, again an interior monologue. However, this had some legitimately comic moments in the course of the first few paragraphs. As I said, Gretel could write.

Somewhere in the middle of page 2, a new character entered the scene, sat down at a table, picked up a sandwich – and suddenly, the interior monologue shifted from a gently amused description of a social event to a jealously-inflamed tirade that included the immortal lines, “Keep away from my husband, bitch!” and “Are those real?”

Need I even mention that her physical description of the object of these jabs would have enabled any police department in North America to pick me up right away?

She read it extremely well; her voice, her entire demeanor altered, like a hissing cat, arching her back in preparation for a fight. Fury looked great on her. From a literary standpoint, though, the piece fell flat: the character that everyone in the room knew perfectly well was me never actually said or did anything seductive at all; her mere presence was enough to spark almost incoherent rage in the narrator. While that might have been interesting as a dramatic device, Gretel hadn’t done enough character development for either “Gretel” or “Jan”– cleverly disguised name, eh?– for the reader either to sympathize with the former or find the latter threatening in any way.

There was no ending to the story. She just stopped, worn out from passion. And Hansel sat there, purple-faced, avoiding the eyes of his sculptor friends, until she finished.

The first comment from the audience was, “Why did the narrator hate Jan so much? What had she done to the narrator?”

I was very nice to Gretel afterward; what else could I do? I laughed at her in-text jokes whenever it was remotely possible, congratulated her warmly on her vibrant dialogue in front of the National Book Award nominee, and made a point of passing along a book of Dorothy Parker short stories to her the next day.

Others were not so kind, either to her or to Hansel. The more considerate ones merely laughed at them behind their backs. (“Three…two…one.”) Others depicted her in cartoon form, or acted out her performance; someone even wrote a parody of her piece and passed it around.

True, I did have to live for the next week with the nickname Mata Hari, but compared to being known as the writer whose act of fictional revenge had so badly belly flopped, I wouldn’t have cared if everyone had called me Lizzie Borden. And, of course, it became quite apparent that every time I went out of my way to be courteous to Gretel after that, every time I smiled at her in a hallway when others wouldn’t, I was only pouring salt on her wounded ego.

Is there anything more stinging than someone you hate feeling sorry for you?

If your answer was any flavor of yes, you might want to consider waiting until you’ve developed some objective distance from your annoying co-worker before committing her to print. Think at least twice about what you’re putting on the page, particularly for work you are submitting to contests, agencies, or small presses – or, heaven forbid, reading to a group of people you want to like you, or at any rate your narrator.

Believe me, revenge fantasies tend to announce themselves screamingly from the page, at least to a professional reader. If you’re still angry, maybe it’s not the right time to write about it for publication. Your journal, fine. But until you have gained some perspective — at least enough to perform some legitimate character development for that person you hate — consider giving it a rest. Otherwise, your readers’ sympathies may ricochet, and move in directions that you may not like.

It’s always a good idea to get objective feedback on anything you write before you loose it on the world, but if you incorporate painful real-life scenes into your fiction, sharing before promotion becomes ABSOLUTELY IMPERATIVE. If you work out your aggressions at your computer — and, let’s face it, a lot of us do — please, please join a writing group.

To be blunt about it, finding good first readers you can trust can save you from looking like an irate junior high schooler on a rampage.

And Gretel, honey, in the unlikely event that you ever read this, you might want to remember: revenge is a dish best served cold. Or, as Philip used to say, never screw over a living writer. You never know who might end up writing a blog.

Hey, I’m only human. Which is precisely why I wasn’t writing blog posts on my most recent retreat while I was in residence. It can take some time — and in this case, distance, judging by my lingering jet lag — to gain perspective.

Keep up the good work!

Musings on an airplane: the return of Edith Wharton, or, the heavy, heavy responsibility of original selectivity

pyranees
Sorry about the lapse in posting; I honestly meant to start blogging again a few days ago. I’ve been just exhausted.

To restate that more positively: I’m back from my fabulous writing retreat in the beautiful mountains of southwestern France — or to be precise, I wrote most of this post while I was on a plane from Zurich to Chicago. (Props to Swiss Air: the flight attendants had no problem with my co-opting three middle seats for a mid-air office. Much easier to use a laptop with your legs stretched out, I find, than folded underneath an unstable tray table. Oh, and they let you know that you’re about to land by offering you wee bars of chocolate.) Truth compels me to say, though, that I took this photo on the way to the retreat, not from it: those dark blobs are the Pyrenees.

If any of you map-huggers out there are thinking that I was neither retreating anywhere near Zurich nor do I generally reside in the vicinity of Chicago, you’re right: it took a van ride, two train trips, and three airplanes to get me from La Muse to Seattle.

Now that’s what I call retreated.

So if I still seem a bit jet-lagged, well, I’m entitled. Which is perhaps why I’ve elected to devote today’s post to yet another extensive discussion with a dead person.

Hey, it’s not as crazy as it sounds. A while back, I started a conversation with Edith Wharton — or, if you want to be pedantic about it, with a few choice excerpts from her THE WRITING OF FICTION, as good a discussion of the craft as you’re likely to find anytime soon.

Should anyone happen to be in the market for one, that is. Stephen King’s ON WRITING is pretty good, too, as is Annie Lamott’s BIRD BY BIRD. I don’t think any female writer should even consider skipping Joanna Russ’ HOW TO SUPPRESS WOMEN’S WRITING. And I’ve never made a secret of my admiration for Carolyn See’s MAKING A LITERARY LIFE.

I could go on all day, but does anyone else have suggestions to share?

My point is, THE WRITING OF FICTION is a fascinating book for anyone interested in, well, the writing of fiction. Particularly, I suspect, for those acclimated to the episodic ramblings endemic to blogs. (Who, me? Episodic? Rambling? Perish the thought.) Although our Edith wrote the book back in the 1920s, her highly opinionated, self-referential argumentative style would be right at home in the blogosphere.

So I’m dragging her into it.

When last I crossed literary swords with Edith, we were talking about whether it’s possible for a writer to imagine a character from a different background sufficiently to render actual research into the conditions under which that character might have lived superfluous.

She seemed to think it was possible, if not necessarily desirable, for imagination to hold the reins of probability, provided that the author maintained an objective distance from the subject matter. Quoth she:

The chief difference between the merely sympathetic and the creative imagination is that the latter is two-sided, and combines with the power of penetrating into other minds that of standing far enough aloof from them to see beyond, and relate them to the whole stuff of life out of which they but partially emerge. Such an all-around view can be obtained only by mounting to a height; and that height, in art, is proportioned to the artists’ power of detaching one part of his imagination from the particular problem in which the rest is steeped.

Myself, I think objectivity is overrated in fiction. Perhaps because the intervening 80 years since she wrote this book have offered so many spectacular examples of authors who decided to ignore the old writing saw write what you know with disastrous results — and if you doubt that, check out some of the female characters that turned up in the works of male authors in the 1950s — I am of the opinion that just guessing how a character unlike oneself might respond to certain stimuli can lead to both unrealistic and stereotyped characters.

How off the mark, you ask? To haul out my favorite example again, the collected short stories of F. Scott Fitzgerald contain SEVEN instances of a female character’s saying to another human being, “I’m so beautiful; why can’t I be happy?”

Need I say more? Except perhaps that what an author regards as his own objectivity might well strike a reader who has something in common with the character on the page as ignorance?

However, for about a century, objectivity was all the rage, so much so that if you bump into an author or editor trained in the 1940s or 1950s, you may well be treated to a lecture on how first-person narratives are inherently flawed. They’re so subjective.

Or good first-person narratives are, anyway.

I didn’t revive the debate on objectivity in order to blame Edith for the pseudo-objective failings of some of the writers who followed in her quite broad wake. (Okay, not merely for that purpose.) I wanted to draw your attention to this little gem of writerly wisdom:

One of the causes of the confusion of judgment on this point[i.e., the difference between mere human sympathy and writerly empathy] is no doubt the perilous affinity between the art of fiction and the material it works in. It has been so often said that all art is re-presentation — the giving back in conscious form of the shapeless raw material of experience — that one would willingly avoid insisting on such a truism. But while there is no art of which the saying is truer than fiction, there is none in respect of which there is more danger of the axiom’s being misinterpreted.

Or, to put it another way, just providing a transcript of what happens in real life isn’t art; it’s court reporting. Good realistic writing is by definition a selective recreation of reality.

Which tends to come as a surprise to advocates of slice-of-life fiction, who believe that the primary goal of writing is to reproduce quotidian reality as closely as possible. That can work very well in a short story or scene in a novel or memoir, but just listing everything that happened in even the most fascinating human interaction tends to overwhelm the reader with detail — and annoy Millicent the agency screener, incidentally.

So how can a writer decide what parts of reality are and are not essential to conveying the story at hand? Ah, there’s the rub. As, indeed, Edith herself points out:

The attempt to give back any fragment of life in painting or sculpture or music presupposes transposition, “stylization.” To re-present in words is far more difficult, because the relation is so close between model and artist. The novelist works in the very material out of which the object he is trying to render is made. He must use, to express soul, the signs which soul uses to express itself. It is relatively easy to separate the artistic vision of an object from its complex and tangled actuality if one has to re-see it in paint or marble or bronze; it is infinitely difficult to render a human mind when one is employing the very word-dust with which thought is formulated.

In case she’s being too polite here, let me make it a bit blunter: one of the difficulties of this art form as opposed to others is that your average Joe on the street doesn’t suddenly whip out a block of marble or embark upon an interpretive dance to react to, say, someone cutting in front of him in a long line — although you must admit that either would be an interesting tactic. No, he uses words, so it’s darned tempting for a fledgling writer to believe that just quoting what he says on that particular occasion will in fact convey the entire situation to the reader.

The usual result? Pages upon pages of dialogue uninterrupted by narrative text, like a radio play, as though the writer believes that no further elucidation could possibly be necessary — one of Millicent’s better-known pet peeves, by the way. Or writers who are flabbergasted to hear professional readers (agents, editors, contest judges, writing teachers, Millicents) castigate their stories as unbelievable or unrealistic.

“Unbelievable?” they gasp. “Unrealistic? But that’s impossible: the scene you’ve targeted really happened!”

I hate to be the one to break it to those of you who love to write the real, but this cri de coeur almost never carries any weight with professional readers. In fact, if I’m going to be honest about it, this incredibly common protest is much, much more likely to elicit a chuckle, or even an eye-roll, than a cry of, “Wow, touché, dear writer. Let’s leave that scene entirely untouched.”

Why can I predict that with such certainty? Well, I’ve said it before, and I’ll no doubt say it again: just because something happened in real life doesn’t mean that it will strike the reader as realistic when it appears on the page.

As the pros like to say, it all depends on the writing. (For a far more detailed analysis of this quandary, check out John Irving’s TRYING TO SAVE PIGGY SNEED, speaking of established authors’ books about the writing life.)

So if Edith hadn’t brought this up, I would have: this is a classic point upon which aspiring writers who have yet to see their words in print and those authors who have (and give advice to the former) so often don’t see eye-to-eye. It’s rare that an established author will argue that all a good writer needs to do to offer fresh insights to the reader is simply to reproduce exactly what she observes in real life. If all a good writer had to do was hold, as ’twere, the mirror up to nature, there would be little difference between the documentary filmmaker and the novelist except medium.

Good art is a lot more complicated than that.

However, you can’t throw a piece of bread at your garden-variety writers’ conference without hitting a writer who will insist that his manuscript — or, in classes, his scene — must have the resonance of truth because IT REALLY HAPPENED THAT WAY. And then these aspiring writers wonder why the pros just stop listening.

Edith, would you mind telling the class why, please?

Still the transposition does take place as surely, if not as obviously, in a novel as in a statue. If it did not, the writing of fiction could never be classed among works of art, products of conscious ordering and selecting, and there would consequently be nothing to say about it, since there seems to be no way of estimating aesthetically anything to which no standard of choice can be applied.

Did some of you get lost in the verbiage there? Basically, Edith is saying that just throwing your diary onto the printed page isn’t art, any more than simply setting up a camera to film every second of everyday life would be, because that would remove the artist from the process as anything but transcriptionist. A good writer, however, picks and chooses what parts of reality are important to the story and leaves out the rest.

Or, to use a glaring modern example, do you honestly think that reality TV would be bearable for even fifteen consecutive minutes’ viewing if no one were editing the footage?

Think about that the next time you hear someone say that the point of written dialogue is just to reproduce the speech of everyday life. (And yes, school-age readers, you have my permission to print out what I just said and wave it in your English composition teacher’s face.)

Before the young and the daring think Edith and I are taking their side too completely, let’s see what she has to say about the perennial bugbear of the young writer, the desire to do something that’s never been done before in print:

Another unsettling element in modern art is that common symptom of immaturity, the dread of doing what has been done before; for though one of the instincts of youth is imitation, another, equally imperious, is that of fiercely guarding against it. In this respect, the novelist of the present day is in danger of being caught in a vicious circle, for the insatiable demand for quick production tends to keep him in a state of perpetual immaturity, and the ready acceptance of his wares encourages him to think that no time need be wasted in studying the past history of his art, or in speculating on its principles.

“Ha!” I just heard half of you exclaim. “Ready acceptance of his wares! You try landing an agent in the current literary market, Edith.”

Before you dismiss this portion of her argument accordingly, consider a moment: I think a case could be made, and a pretty good one, that the extreme difficulty of selling first fiction, combined with how much busier our lives are than writers who lived a hundred years ago, tends to have the same effect that she’s describing here.

Don’t believe me? Okay, line up ten unpublished novelists and ask them to name not only the bestsellers in their categories in which they write, but the back-list perennials. Don’t accept any answer that names a book that’s been out for more than two years. Ask them to give you thumbnail reviews of each, and explain how their own books are similar or different.

8 of them will not be able to it; at least 5 will not have read anything in their chosen category that has come out within the last two years, which means that they are unfamiliar with the market. And 2-3 will laugh and tell you that they don’t have time to read at all.

But if you ask them if their novels are original, all ten will promptly say yes. But if they’re not familiar with the market in their book categories, how on earth do they know?

This, I’m afraid, is one of the things that render professional writers fairly easy to spot at a conference. Ask ten recently published novelists the same question, and you’ll probably get some pretty detailed analysis of the current book market. (Not to mention a plethora of complaints about their agents and editors.)

“Ah,” some of those non-readers will say, “but I don’t want my vision sullied by contact with others’. Nothing tamps down originality more than listening to what other people say.”

Really? Interesting. Let’s hear Edith’s opinion on the subject.

True originality consists not in a new manner but in a new vision. That new, that personal, vision is attained only by looking long enough at the object represented to make it the writer’s own; and the mind which would bring this secret germ to fruition must be able to nourish it with an accumulated wealth of knowledge and experience.

This, my friends, is one of the best definitions I’ve ever seen of what the publishing industry means by fresh, an elusive quality that tends to catch Millicent’s eye and warm the cockles of her boss agent’s cold, cold heart. Many, many writers could write the same story, but the difference between a fresh take and something that Millicent has seen fifteen times in the last week lies largely in how the writer chooses to tell the story, right?

Think the various writers’ respective decisions about how to narrow down what parts of reality do and do not add to the story might have anything to do with that?

Uh-huh; Edith’s not just whistling Dixie here: this is serious writing advice.

Not to mention a killer self-editing philosophy: when in doubt, ask yourself: could anyone but me have written this particular sentence/scene/character? If so, how can I revise it to render my voice and worldview more apparent? Repeat with every sentence/scene/character in your manuscript.

A lot of work? You bet. But as Edith says:

At any rate {the myth of originality without study} is fostering in its young writers the conviction that art is neither long nor arduous, and perhaps blinding them to the fact that notoriety and mediocrity are often interchangeable terms. But though the trade-wind in fiction undoubtedly drives many beginners along the line of least resistance, and holds them there, it is far from being the sole cause of the present quest for short-cuts in art.

That’s her really, really nice way of saying that if a writer’s only goal is to get published, the art is likely to suffer. Ditto if the writer is too lazy to learn what being a writer in her chosen category entails before taking a crack at it herself.

But she’s not about to let off the hook those who assume that if

(a) their own writing is having a hard time getting published, then

(b) all good writing must be having a hard time getting published, therefore

(c) everything currently being published is rubbish.

You will literally never hear a published author arguing this, incidentally, for obvious reasons, which is why, in case those of you who hang around writers’ conferences have been wondering, agents and editors simply stop listening to anyone who makes this particular argument. Which may be why Edith is so unsympathetic to it:

There are writers indifferent to popular success, and even contemptuous of it, who sincerely believe that this line marks the path of the true vocation. Many people assume that the artist receives, at the outset of his career, the mysterious sealed orders known as “Inspiration,” and has only to let that sovereign impulse carry him where it will.

We all know writers who say that, right?

Inspiration does indeed come at the outset to every creator, but it comes most often as an infant, helpless, stumbling, inarticulate, to be taught and guided; and the beginner, during this time of training his gift, is as likely to misuse it as a young parent to make mistakes in teaching his first child.

Wow. I think every writer who has ever even been tempted to say, “Oh, I don’t need to learn about the marketing side of the business; that will be my agent’s job. I handle the creative part,” should think long and hard about what Edith just said. Especially those who subscribe to the astonishingly pervasive writerly belief that all good writing will inevitably get published, regardless of how poorly its author happens to market it.

So does that mean that an aspiring writer should invest all of her writing time in boning up on what’s already on the market? Or that only after a writer has read everything published in the last hundred years should he attempt to write his own book?

Of course not; total immersion in other people’s books and absolute ignorance of the market are not the only two possible courses here. A savvy aspiring writer is going to want to forge a middle path.

And that can be difficult, especially now that finding a mountain of writerly advice is as simple as typing a question into a search engine. As Edith admits,

Study and meditation contain their own perils. Counsellors intervene with contradictory advice and instances.

See? I told you she seems surprisingly up on the current state of blogging about writing.

In such cases these counselors are most often other people’s novels: the great novels of the past, which haunt the beginner like a passions, and the works of his contemporaries, which pull him this way and that with too-persuasive hands. His impulse, at first, will be either to shun them, to his own impoverishment, or to let his dawning individuality be lost in theirs.

Or, to put this as Millicent the agency screener might, the vast majority of the submissions she sees are either completely out of step with the current literary market or quite derivative of a recent bestseller.

…but gradually he will come to see that he must learn to listen to them, take all they can give, absorb it into himself, and then to turn his own task with the fixed resolve to see life only through his own eyes.

In other words, to develop his own voice — and to demonstrate his own unique worldview through the details he chooses from real life to incorporate into his writing.

You had thought I was just rambling on without an ultimate point in mind, hadn’t you? Jet-lagged as I am, I still try to be selective.

I’m looking forward to a less befogged brain on the morrow, however. Keep up the good work!

The marketability of the unexpected, by guest blogger Mary Hutchings Reed

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Welcome back to our ongoing-but-episodic series on the various species of censorship authors today face. While we’re going to be talking about formal, state-sponsored censorship later in this series, this month, I’ve asked a number of the most interesting authors I know to share their thoughts on ways in which writers are discouraged from writing what they want — and how they want.

Today, I am delighted to introduce the brilliantly incisive Mary Hutchings Reed, author of the startling COURTING KATHLEEN HANNIGAN a Star’s “Hot Book of the Week.” Based on Mary’s personal knowledge of what goes on behind those beautifully venerred law firm doors, lawyer Kathleen Hannigan shrewdly plays the partnership game with her whole heart until she is called to testify in a sex discrimination suit and is forced to choose between her partners and her principles.

A prolific writer, Mary writes across a wide variety of categories, from novels to short stories (including one in the most recent issue of Ars Medica to, believe it or not, a well-received musical comedy about golf. But her first novel is why I blandished her into speaking to us today.

COURTING KATHLEEN HANNIGAN is a book that flies in the face of prevailing notions of what goes on in law firms — including those behind-the-scenes thrillers written by authors who, like Mary, have spent years in the trenches. Unlike some of those glossier works, this reads like the real thing because it is.

Why might that have proven problematic for the book at the marketing stage? Well, remember our chat a few weeks ago about book categories, those conceptual containers into which a manuscript must fit in order to be marketable to a major US publisher? While the industry is always looking for fresh book concepts, as well as new spins on well-worn stories, it’s sometimes difficult to convince agents and editors that an audience exists for a kind of book that doesn’t fit comfortably into any of those boxes.

Why, you ask? By definition, the only way to demonstrate positively that there are readers already eager to buy a story would be the successful recent publication of a similar story, right? So how one prove that readers would want to buy a particular kind of book, but have not yet hat the chance.

COURTING KATHLEEN HANNIGAN was not the kind of book agents and editors tend to expect people with Mary’s staggeringly impressive credentials to write — and this made it a rather problematic to market as well. But I’ll let Mary tell you all about that. (If after you read today’s post, you want to learn more about CKH’s very interesting road to publication, please see my interview series on the subject beginning here.)

I shall only add this: women writers (especially good literary ones like Mary) often get pigeonholed, as any agented mainstream or literary fiction writer who has been stunned to find her work summarily recategorized as women’s fiction can attest. If a writer is female and so is the author, yet the novel is not genre fiction, that category assignment tends to be automatic.

And that can be limiting, because within women’s fiction, a protagonist is expected first and foremost to be likable. Of course, depending upon genre, all protagonists are subject to the criticism of not being likable Which makes some sense, since the reader is going to need to feel positively enough about the protagonist in order to want to follow him or her as the plot unfolds, right? Yet as those of you who have been pitching, querying, or submitting a novel or memoir centered on a strong female protagonist may already know from personal experience, highly educated female characters — like, say, lawyers — or ones engaged in professions where aggressiveness is a positive trait — like, say, lawyers — are often, if not dismissed out of hand as not particularly likable, are at least under suspicion of soon becoming so. That can be very limiting for a writer trying to produce a convincing protagonist acting within a realistic present-day work situation.

I just mention.

Please join me in a big round of applause for today’s guest blogger, Mary Hutchings Reed. Take it away, Mary!

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My first novel, Courting Kathleen Hannigan, was a disappointment to literary agents. I was a lawyer. I was female. I was from Chicago. Unread, they’d anointed me the next Scottie Turow or at least Scottoline.

But I let them down. I’d written a novel about the life of a woman lawyer in a powerful law firm—the life of any person, actually, who has to overcome the handicap of being different in order to succeed — I’d not written the novel they were looking for, a legal thriller by woman lawyer.

Adding insult to injury, more than one said how well-written CKH was, but lamented that it had a very limited audience. When I had the chance to speak with agents at literary conferences, I heard comments like, “Who wants to read about a woman lawyer in a law firm?”

My first defense of course was that there were more than 300,000 women lawyers in this country, and another couple hundred thousand paralegals, and they all had mothers and friends (check Facebook) and secretaries and husbands and brothers and fathers who might want to know what their little girl’s life was life, especially in the early years of women in law. (I also knew, from readers of the novel in manuscript form, to know that much of what was true in the seventies and eighties continues to plague women in the profession today, although perhaps in more insidious, less visible ways.)

My second response, of course, was just that Kathleen Hannigan happens to a strong and interesting woman character attempting to exercise some power over her own destiny—certainly a universal-enough theme. (It hadn’t occurred to me, until Anne asked to guest here, that “powerful woman character” was itself a no-no, but it may be.)

“Yes, but it’s not a thriller.”
One could draw several different conclusions from my first encounter with the gatekeepers. You could conclude that publishers and literary agents aren’t interested in strong female characters or women characters wielding power. You could conclude that lawyers should stick to lawyering, with the exception of Turow, Grisham, Scottoline and other former prosecutors (or criminal defense lawyers) who can translate their blood-and-guts experiences into suspenseful (and commercially viable) plots.

You could conclude, quite rightly that practicing law at that powerful law firm is a helluva lot more lucrative than writing novels.

On the other hand, you could conclude that if a novel is that limited in its appeal, it ought to be self-published, since the audience—only half a million, off the top!—is also easily targeted. You could also conclude that if you a writer, you write; you write about the things that interest you and worry later about the commercial viability of your work product.

Luckily for me, I drew these last two conclusions, publishing Courting Kathleen Hannigan in the fall of 2007, and going on to write six more novels, two of which are now placed with an agent, April Eberhardt of Reece Halsey North.

(OK, these new novels are not about lawyers, but they are about strong women characters — a street musician and a mother dealing with her daughter’s sex-change operation in a small town. My agent was intrigued with these stories, even though I warned her they were doomed to failure: How many street musicians are there? Surely, not even half a million. And small towns? Lots, of course, but people don’t read books there, do they? And they certainly don’t buy books–they go to the library!)

Self-publishing Courting Kathleen Hannigan was a wonderful experience—I get new sales every day and “fan” mail from women of my generation (Yale Law ’76) thanking me for telling their story, for validating their experiences, for writing the social history of women in law so that today’s young women might understand how hard fought were their maternity leaves and diversity committees and mentoring programs.

I also get letters from audiences I hadn’t considered: a thirtyish insurance broker who serves the legal industry, a sixty-year old gay partner at a big firm who identifies with the story because, he, too, felt he was living a “double life” in the seventies, trying to be himself and to be the person the law firm assumed him to be.

So, I’ve learned that I was right about the audience for the book, and I was wrong to give heed to the “censors.” Nurses, secretaries, boyfriends, fathers, women in corporations—all have found Kathleen Hannigan to be a character they could relate to, admire, cry with, root for. If I’ve made a mistake in marketing Courting Kathleen Hannigan, it was in listening to the literary agents/censors who dubbed the book “for women lawyers only.” (Most of the reviews on Amazon, for instance, are from attorneys.)

In marketing the book, I concentrated there; I have not reached out broadly to corporate women generally, and only recently sent out a mailing to book clubs, joined Facebook, etc. (Visit my website for the book club questions/fact sheet.)

The nice thing about self-publishing: nothing stops me from doing now what I maybe should’ve done before — having now glimpsed how my thinking about my own book was warped by other people’s characterizations of it, I can do something about it. I can reach out to non-lawyer readers and assure them that if they are looking for a book about a powerful woman character (and given that you read Anne Mini’s blog, you probably like such characters), they should rush off to Amazon and buy now — either paperback or Kindle!

The point is, I suppose, that when you are aware of censorship, you can respond to it. The more insidious is the censorship that seeps in to our consciousness, as with my marketing of my first novel.

As writers, we need to be on-guard against the censorship of the marketplace, the censorship that could prevent our strong women characters from making it to the page in the first place. It would’ve been easy to conclude that the only book the publishing world wanted from me was a legal thriller, and I suppose I could have learned enough and borrowed enough from the genre to have turned one out.

But that’s not who I am as a writer; crime stories, like criminal law, don’t interest me, except on TV when I’m too worn out to pay attention to anything else. Strong women, women who take charge of their lives, women who seek power and women who wield power—they do intrigue me, and I enjoy meeting them, both real and imagined.

So, in order to write my second novel, and the third, and each one up to the seventh, which is in progress as we blog, I’ve had to forget the market, forget that I’m a lawyer, ignore those expectations for what a woman lawyer from Chicago will write about, and write.

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marys-photo-jpeg.jpgEver since turning 40 a few years ago, Mary Hutchings Reed Mary has been trying to become harder to introduce, and, at 57, she finds she’s been succeeding. Her conventional resume includes both a bachelor’s and master’s degree from Brown University (both completed within the same four years, and she still graduated Phi Beta Kappa), a law degree from Yale, and thirty-one years of practicing law, first with Sidley & Austin and then with Winston & Strawn, two of the largest firms in Chicago. She was a partner at both in the advertising, trademark, copyright, entertainment and sports law areas, and now is Of Counsel to Winston, which gives her time to write, do community service and pursue hobbies such as golf, sailing, tennis, and bridge.

For many years, she has served on the boards of various nonprofit organizations, including American Civil Liberties Union of Illinois, YWCA of Metropolitan Chicago, Off the Street Club and the Chicago Bar Foundation. She currently serves on the board of the Legal Assistance Foundation of Metropolitan Chicago (and chair of its fundraising committee); Steel Beam Theatre, and her longest-standing service involvement, Lawyers for the Creative Arts.

Her current book, COURTING KATHLEEN HANNIGAN, is available on Amazon or directly from the author herself on her website.

So how does a book go from manuscript to published volume, anyway? Part XII: the changing face of self-publishing, or, not everything is up close as it appears to be from afar

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Believe it or not, this is a photo of something exceedingly straightforward: a wind-blown stand of trees alongside a rural road in Oregon, shot as I was driving by at sunset. Unfortunately — or fortunately, depending upon how one chooses to look at it — my camera has an annoyingly stubborn propensity to assume, contrary to all empirical input, not only that any object I might choose to photograph is going to be stationary, but that I am as well.

News flash, camera: I move occasionally. So do objects in the material world.

As you may see, sometimes the clash of logically-exclusive presuppositions can lead to unexpectedly interesting results. Since both the trees and I were moving, the camera elected to move from the realm of realism, its usual forte, to impressionism.

Keep this in mind as you read merrily through today’s post, please: clinging too rigidly to preconceived notions of how things are supposed to work may lead to a distorted view of what’s actually going on.

That observation should feel at least a trifle familiar by now: throughout this series, we have seen a number of ways in which the prevailing wisdom about how books get published is, to put it charitably, a tad outdated, if not outright wrong. If it was ever true that the instant a brilliant writer wrote THE END, agents and editors magically appeared on her doorstep, clamoring to represent and publish, respectively, the just-finished book, it hasn’t happened recently.

To be precise, since the days when Cinderella’s fairy godmother was still making regular house calls, if you catch my drift.

At least, it doesn’t work that way for writers who weren’t already celebrities in another medium. (If you happen to have won the Nobel Prize in economics or spent your formative years starring in movies, I’m afraid that different rules apply; you’re going to need to find somewhere else.)

For the rest of us, getting our writing recognized as marketable by those in a position to do something practical about it — like, say, an agent with connections to editors who handle your book category — is darned hard work.

And as I pointed out earlier in this series, contrary to popular belief amongst aspiring writers, all of that nerve-wracking labor and waiting doesn’t stop once one lands an agent to represent one’s manuscript. What the work entails may change, but the imperative to produce one’s best writing, presented in the best possible manner, never goes away.

(Sorry to be the one to break that to you. But if I don’t, who will?)

Last time, I touched upon several reasons that an aspiring writer might decide to bypass the traditional agent-to-major-publisher route to publication in favor of other options such as approaching a small publisher directly or self-publishing. A writer might conclude that his life was too short to spend querying every agent in the last three years’ editions of the Guide to Literary Agents, for instance; rather than shooting for the big publishing contract, he might be thrilled to see his book in print mostly sans advance through an indie press.

Or, to borrow the rather more poetic rendering of the late, great Hilaire Belloc: When I am dead, I hope it may be said, ‘His sins were scarlet, but his books were read.’

Strategic reasons might weigh into the decision as well. A writer might feel, for example, that a regional press would be a better bet for her book on migratory waterfowl of the Mississippi delta. (There must be some, right?)

Or the writer might just find the prospect of an agent’s having the right — nay, the obligation — to dictate changes in his manuscript, changes that may well be countermanded by the editor who acquires the book. Even that’s not necessarily the end of the revision road: since editors come and go with dizzying frequency at the major houses these days, the editor who acquires the book may not be the editor in charge of the project when it’s time for the writer to deliver the manuscript, or when she’s finished making the changes requested in the initial editorial memo. Or even — sacre bleu! — in the minutes before the book goes to print.

To put it even more bluntly: what a writer regards as a finished book — which is how most aspiring writers think of their books prior to submission, right? — often isn’t. In the traditional publishing world, a whole lot of people have the right to request changes.

If I haven’t already hammered this particular point home in this series, let me do it now — and since it’s a truth that long-time readers of this blog should find familiar, feel free to open up your hymnals and sing along: in the eyes of the publishing industry, no manuscript is beyond revision until it is actually sitting on a shelf in Barnes & Noble.

As you may imagine, some writers find this rather trying. Being a writer, Lawrence Kasden wrote, is like having homework every night for the rest of your life.

I am hardly the first to point out that art and the business of promoting it have not invariably been on the friendliest of terms, historically speaking. One of the perennial frustrations of the aspiring writer’s life is the paradoxical necessity of bringing one’s submissions into conformity with what an unknown agent (or agency screener, editor, editorial assistant, contest judge, etc.) expects to see on the page without unduly compromising one’s authorial voice and artistic vision.

In fact, as those of you who have gone wading through my archives lately are no doubt already aware, the majority of my blog posts have been either direct or indirect discussions of various nuances of this balancing act.

Last time, I brought up an increasingly attractive way out of this dilemma: self-publishing. These days, you can hardly throw a piece of bread at a respectable-sized writing conference without hitting an aspiring writer who, exasperated by the ever-increasing difficulty of breaking into the world of traditional publishing, are at least toying with striking out on his own.

And with good reason: self-publishing has come a long way in the last few years. The rise of print-on-demand (POD) and Internet-based booksellers’ increasing openness to featuring POD books has rendered the self-publishing route a viable option for those who balk at the — let’s face facts here — often glacial pace of bringing a book to publication via the usual means.

Yet if you ask representatives of the traditional publishing houses about self-publishing at writers’ conferences, you’re likely to receive a dismissive answer, as though nothing much had changed — unless, of course, the book about which you are inquiring happened to sell exceptionally well and ultimately got picked up by a major publisher as a result.

In case you were wondering, exceptionally well in this context usually translates into something over 10,000 books, give or take a hundred or two depending upon book category. The last time I checked, the average self-published book sells less than 500 copies.

Yes, even the ones posted on Amazon. Just as the mere fact of throwing up a website doesn’t automatically result in the world’s beating a path to one’s virtual door, having a book available for sale online doesn’t necessarily translate into sales. The web is, after all, search-oriented: If a potential reader doesn’t know that a particular book exists, s/he’s unlikely to be Googling it, right?

Someone needs to give that reader a heads-up. Increasingly, that someone is the author.

The many challenges facing the self-published book
There’s a reason for the comparatively low sales statistics, of course: self-publishing generally means that the author is solely responsible for promoting his own book — and placing it in bookstores. At a traditional publishing house, large or small, while authors are increasingly expected to invest their own time and resources in hawking their writing (it’s fairly common now for an author to be responsible for setting up her own website, for instance, and to handle virtually all web promotion), but the publisher will handle getting the book to distributors and book buyers.

A self-published book, on the other hand, almost always has a promotional staff of one: the author.

In practice, this can make self-publishing a pretty hard row to hoe, unless the author happens already to have her pretty mitts on some hefty promotional credentials, a mailing list of thousands, or connections at bookstores nationwide that would make Jacqueline Susann weep with envy. (Any writer seriously considering self-publishing, or even promoting her own book, should run, not walk, to rent the uneven but often very funny Susann biopic, Isn’t She Great?. It has some problems on a storytelling level, as real people’s lives often do, but there’s no denying that it’s a great primer on how to promote a book.)

Also, as I mentioned yesterday, self-published works (as well as POD books) currently face some pretty formidable structural obstacles in a literary world that is still very much oriented toward traditional publishing. Most US newspapers and magazines won’t even consider reviewing a self-published or POD book, for instance; even the standard advance sources (i.e., the one that review books before distributors get them, such as Kirkus, Library Journal, and Publishers Weekly) won’t do it.

In practice, this means it’s harder to convince a library or bookstore to carry a non-traditionally published book. And since fiction is traditionally more review-dependent than nonfiction — it all depends on the writing, right? — almost anyone in the traditional book selling or buying biz will tell you that self-publishing a novel is just a poor idea. (Which isn’t necessarily true anymore — as two guest bloggers, Mary Hutchings Reed and Janiece Hopper, have been kind enough to explain to members of the Author! Author! community.)

Then, too, since bookstores must purchase self-published and POD books up front, they don’t have the option to return them to the publisher if they don’t sell. As a result, it can be substantially more expensive for a bookstore to carry them than books from a traditional publisher.

As if all that didn’t present an intimidating enough obstacle course for the self-published writer, there’s also quite a bit of lingering prejudice against self-published work — an attitude still strong enough in literary circles that an author’s already having brought out even a comparatively successful self-published book will not necessarily impress an old-school agent or an editor.

Yes, really. Despite some notable recent successes, reviewers, librarians, agents, and editors still remain, at least overtly, relatively indifferent to the achievements of self-published books, to the extent that not all of them even make the decades-old distinction between so-called vanity presses (who print short runs of books, often at inflated prices, solely at the author’s expense, so the author may distribute them), subsidy presses (who ask authors to contribute some portion of the printing expenses; the press often handles distribution and promotion), desktop publishing (where the author handles the whole shebang herself), and print-on-demand (which refers to how the books are actually produced, rather than who is footing the bill to produce them).

Why would any reasonable human being lump all of those disparate categories together, you ask? Well, practical reasons, mostly: as I mentioned above, the average self-published book does not sell awfully well, so the whole species tends to be dismissed by those who sell books for a living as irrelevant to the book market as a whole.

Interestingly, the prevailing opinion on this point hasn’t changed all that much over the last decade or so, despite the fact that many POD and self-published works have proved quite profitable. (Remember what I said above about rigid assumptions sometimes leading those who cling to them to misapprehend reality?)

And then there’s the conceptual barrier
The other reason is philosophical: they just don’t think self-published books are inherently as good as those produced by traditional publishers. If the book in question were genuinely of publishable quality, they reason, why didn’t an agent pick it up? Why didn’t a mainstream publisher bring it out?

Yes, what you just thought is absolutely correct: this logic is indeed circular. However, that doesn’t mean the argument doesn’t have any merit, or that the publishing industry and those who feed it for a living are simply hostile to any book they didn’t handle themselves. It’s substantially more complicated than that.

In essence, the underlying objection here is that for a book to be self-published, only its writer has to consider it of publishable quality.

Breaking into print via single person’s say-so is, as we have seen throughout this series, a far, far cry from how mainstream publishing works. Traditionally published books must jump through a rigorous series of hoops before hitting print, hurdles intended (at least ostensibly) to sift out the manuscripts that are not yet up to professional standard by passing them through an increasingly fine set of mesh screens, as it were.

A trifle startling to think of it that way, isn’t it? But ponder the process from the publishing industry’s point of view for a moment with an eye toward figuring out why they might consider it a selection process akin to panning for gold:

The querying stage: agencies evaluate hundreds of thousands of queries and verbal pitches in order to weed out book projects that don’t fit easily into an established book category (if you don’t know what that is, I implore you to peruse the BOOK CATEGORIES posts on the list at right), concepts that have been done too many times (every bestseller spawns thousands of copycats), premises that are unlikely to sell well in the current literary market (which changes all the time), and works by writers that cannot write clearly (I’m sure that all of my readers are sending off gems, but you’d be amazed at how many query letters border on the incoherent).

Based upon these assessments — and other criteria, of course, but we’re thinking in generalities here — the agent (and her Millicents) select a small fraction of the queried or pitched projects to read in manuscript form. In theory, then, any book project that makes it past this stage is considered to be conceptually acceptable and in accordance with professional querying standards.

The agency submission stage: Millicent and her boss agent remove from the pool of possible manuscripts that exhibit grammatical errors, spelling mistakes, formatting problems, storytelling difficulties, pacing angst, a not-very-compelling voice, and a whole host of composition problems. (Not to mention those that just don’t grab the agent’s interest or he doesn’t think he can sell in the current market.)

By this point, the initially immense applicant pool has been narrowed down to just a few thousand of any year’s queriers — or, depending upon book category, possibly a few hundred. Ostensibly, the manuscripts that make it past this stage are all professionally formatted, grammatically impeccable, are written in a voice and style appropriate to the chosen book category, and are stories well told and/or arguments well made. (Yes, yes, there are other criteria at play, too. Keep picturing those sieves and prospectors panning for gold.)

The editorial submission stage: agents take manuscripts and book proposals to editors (and their assistants, known here at Author! Author! as Maury, Millicent’s cousin; their aunt Mehitabel is a veteran contest judge) who assess the submissions for voice, content, and pacing appropriateness for the audience the imprint or press is already targeting (like agents and editors, imprints within major publishing houses specialize, right?), potential marketing pluses and minuses, cost of publishing (one of the primary reasons too-long manuscripts have a hard time making the cut), and what the publishing house’s powers that be believe readers will want to buy a year or two hence.

The miniscule fraction of the original querying pool that clear the hurdles of this stage enough to impress an editor more than books by already-established authors (whose books always make up the overwhelming majority of releases in any given year) will then move on to the editorial committee. Every book that makes it to this stage should be of publishable quality by professional standards; in theory, the selections from here on are amongst the best the current aspiring writers’ market has to offer right now.

The decision-making stage: editors pitch the books they have selected of an editorial committee and/or higher-ups at the publishing house who will make the ultimate decision about which books to publish, possibly after consultation with the good folks in the production, marketing, and legal departments. By now, the original querying pool has usually been narrowed so much that the group of accepted first-time authors in a given year could fit quite comfortably into a good-sized movie theatre.

I could feel many of your going pale as I mentioned actual numbers. I’m sorry to shock anybody, but if we’re going to understand the odds that render self-publishing attractive to many aspiring writer, it’s vital to bear in mind that it’s rare that the annual percentage of releases by first-time authors exceeds 4% of the books sold in the United States. Take a deep breath and remember what we learned earlier in the series: draconian winnowing-down techniques are not the result of agencies and publishing houses being inherently hostile to promoting new voices, but the flat necessity of narrowing down the avalanche of book projects to the relatively few that publishers, even behemoth ones, can actually publish in a given year.

When you’ve recovered sufficiently from the shock, I would invite you to consider two possibilities that fly in the face of some of the prevailing wisdom floating around out there. First, the hurdles a first book (particularly a first novel) must clear are high and numerous enough that at least considering self-publishing is a fairly rational response to a difficult situation, if one happens to have the resources to pull it off.

Second — and this one is going to challenge some of the prevailing notions floating around the writers’ conference circuit — those who work in traditional publishing honestly do have legitimate reason to regard their acquisition process as literarily rigorous. Contrast the process of self-publishing a book as an agent or editor might conceive it:

Step 1: write book.

Step 2: pay publisher.

Step 3: receive a stack of books with one’s name on the cover.

Of course, there’s far, far more to it than that, but you can see their point, right? Unless a self-published book really wows the market, the streamlined road to publication itself more or less guarantees that the mere fact that it is in print is not going to impress those who work in traditional publishing.

Again, sorry to be the one to report that, aspiring self-publishers. But wouldn’t you rather know the pros and cons up front, rather than finding out about them after you have already invested in bringing out your book yourself?

The good news — and how to go about it
All that being said, many self-published authors report that they’re quite happy that they grabbed the proverbial bull by the horns and released their books themselves. Nowhere in the publishing world can a writer enjoy such complete control over what will and will not appear on the page; as most first-time authors working with traditional publishers can tell you to their cost, marketing departments change book titles all the time, and while authors sometimes have consultation rights over their book’s covers, it’s rare that they enjoy much actual input into the finished image.

By contrast, such decisions lie entirely in the hands of the self-publishing author. While many presses that cater to self-publishers do offer design services (at a price, of course), the final call is the author’s. If a writer was absolutely married to a particular typeface — something that would be utterly beyond his control at a traditional publisher — it’s his for the asking. Heck, if he wanted to have each character’s dialogue appear in a different font, while a press might try to talk him out of it, it would be up to him.

As with any other aspect of publishing, however, it really does behoove a writer to think very seriously about what she wants out of the publishing process, which type of publication is most likely to meet those expectations, and to do her homework very thoroughly before committing to any route to publication. Never having self-published anything myself, I don’t pretend to be an expert, but I have collected advice from a number of happily self-published authors under the SELF-PUBLISHING category on the archive list at right. These posts do not constitute an exhaustive how-to by any means, but they will give you some tips on what to expect, how to get started, and ways to avoid getting burned.

As always, tread with care in pursuit of your dreams. Remember, not all presses are equally reputable, and the range of charges can vary wildly. While there are many presses that work very well with writers for a reasonable per-copy price, there are also many that operate on the assumption that self-published books should be glossy, high-cost personal calling cards. So if you don’t have your heart set on leather binding, you’re going to want to inspect very carefully what you’ll be getting for your money.

Only one more post in this series, you’ll probably be delighted to hear! Keep up the good work!

chickenbPS: don’t forget to tune in on Friday for our end-of-the-week treat!

So how does a book go from manuscript to published volume, anyway? Part X: wait, that’s not what I heard!

imshocked

This series on the basics of publishing has been quite a slog, hasn’t it? First, we debunked a few common myths about getting published (most notably, the one about good writing always finding an agent or publisher relatively quickly), approaching major publishing houses (if the houses you have in mind are located within the United States, you need an agent to do it for you), how agents handle queries and submissions from aspiring writers, and finally, what happens to a manuscript after an agent picks it up.

Given how complex, counter-intuitive, and let’s face it, contrary to the prevailing societal notions of how books get published so much of this has been, it’s no longer just a bit puzzling that folks in the publishing industry just expect aspiring writers to pick up the basics on their own, is it? I, for one, find it genuinely astonishing that anyone who has spent years getting familiar with the process would believe that those new to the biz know anything about it.

Yes, yes, I know: those of you who have been submitting for a nice, long while are shocked, shocked, to hear that the learning curve for those new to the trying-to-get-published game can be pretty steep. But remember, this honestly was news to every currently-published writer at some point.

Hey, it’s complicated stuff.

As I’ve been going through the basics, I’ve been sensing a strange combination of discomfort, disbelief, and outright outrage floating around in that part of the cosmic ether where I choose to imagine my far-flung readership resides. Oh, the discontented have been too nice to kick up much of a protest over my account of these rather grim realities, but since the commenter-to-non-commenting-reader ratio on any blog is quite top-heavy, I’ve gotten good at sensing unspoken confusion. If I had to guess the single sentiment that has been muttered most often by readers of this series, it would be this:

“Hey — that’s not what I heard!”

Hands up, everyone who has thought some permutation of this sentiment, either throughout this series or when getting the skinny from some ostensibly authoritative source like me. In a way, I applaud this reaction — you should be thinking critically about all of the marketing and writing advice you hear. If I haven’t mentioned recently, it’s not a good idea to take any self-described publishing expert as gospel, even if that expert happens to be yours truly.

That can be an awfully tall order; as most of you are probably already aware, there’s a LOT of conflicting advice out there.

Including, incidentally, the information writers pick up at literary conferences. On the conference dais and even during pitch sessions, aspiring writers sometimes hear radically mixed messages. See if any of these scenarios sound at all familiar:

*A writer preparing to attend a conference diligently wades through both the standard agents’ guides and the websites of the agents scheduled to attend the conference. Once she hears those agents speak at the conference, she finds head spinning at how different her dream agent’s speech about what she wanted to represent right now was from her stated preferences in the guide or on her website.

*After waxing poetic behind a podium about how much he loves literature in general and/or a particular genre, an agent or editor brushes off those aspiring writers brave enough to take him at his word and approach him to pitch, giving cold responses ranging from “I don’t handle that sort of book” (spoken in a tone that implied that you should already have known that, whether or not he specified during his speech) to “Gee, that sounds interesting, but my client roster is totally full at the moment” (so why come to a conference to solicit more?)

*The agents at a particular conference say that they are eager to find new clients, yet none of them actually end up signing anyone who pitches to them there. (A more common occurrence than most of us who teach at conferences tend to admit.)

* An agent’s (or editor’s) warm face-to-face response to a writer’s conference pitch is very much at odd with the rather tepid communications during the submission process, a drop in enthusiasm that sometimes extends even past acceptance of a manuscript. “But she loved my idea at the conference!” the writer will protest, tears in her eyes, wondering what she has done wrong. (The probable answer: nothing. The fact is, sometimes a nice conversation at a conference is just a nice conversation at a conference.)

Why am I bringing up these mixed messages here, toward the end of this series on the basic trajectory of publication, other than to validate some writers’ well-justified confusion?

Well, you know how I’ve been yammering for the last couple of weeks about how much easier life is for a writer who has realistic expectations than one who does not? Expecting to hear at least partially conflicting advice from the pros will at least relieve a writer of the substantial stress of suspecting that there’s a secret handshake required to break into print, a trick that may be learned by following every single piece of advice one hears to the letter.

Trust me, that way lies madness. Do your homework, figure out what you’re going to do, and do it. Listen to new input, certainly, but use your acquired knowledge of how the industry does and doesn’t work to weigh how likely any fresh piece of advice is to help you.

I’m also bringing it up to encourage all of you to use caution in evaluating whether to pay to attend writers’ shindigs in the upcoming spring and summer conference season. Many conferences promote their conferences by implying, if not outright stating, that they’re flying in agents and editors who will sign attendees on the spot. However, that’s seldom the norm: many agents pick up only one or two clients a year out of ALL of the conferences they attend.

I tremble to mention this, but there is even an ilk who goes to conferences simply to try to raise authorial awareness of market standards, with no intention of signing any authors. The ones who attend conferences just so they can visit their girlfriends in cities far from New York, or who just want a tax-deductible vacation in the San Juans, are beyond the scope of my discussion here, but I’m sure the karmic record-keepers frown upon them from afar.

The good news is that doing your homework about any conference you are considering attending can help you avoid wasting your time pitching to people who aren’t interested in helping you. For some tips on figuring out how to maximize your chances of ending up at a conference where you will be able to pitch to — or at least hear useful, up-to-the-minute advice from — agents who are genuinely looking to represent books like yours, please see the posts under the CONFERENCE SELECTION category on the list at right.

Nor are mixed messages limited to conferences. See if this one rings a bell:

*An agency states categorically in one of the standard agency guides and/or on its website that it is looking for new authors in a wide array of genres, a list that apparently doesn’t change from year to year? Yet when a writer queries with a book in one of the listed categories, he is crushed by a form letter huffily announcing that the agency NEVER represents that kind of work.

I have personal experience with this one, I’m sorry to report. I once made the mistake of signing with an agent (who shall remain nameless, because I’m nicer than she) who listed herself as representing everything from literary fiction to how-to books, but who in fact concentrated almost exclusively on romance novels and self-help books, two huge markets. I did not learn until the end of our rather tumultuous association that she had signed me not because she admired the novel she was ostensibly pushing for me, but because I had a Ph.D.: she hoped, she told me belatedly, that I would become frustrated at the delays of the literary market and write a self-help book instead.

I know; I was pretty flabbergasted, too.

Why would an agent advertise that he is looking for genres she does not intend to represent? Well, for the same reason that some agents and most editors go to conferences in the first place: just in case the next bestseller is lurking behind the next anxious authorial face or submission envelope. An agent may well represent cookbooks almost exclusively, but if the next DA VINCI CODE falls into his lap, he probably won’t turn it down. He may well reject 99.98% of the submissions in a particular genre (and actually state in his form rejections that he doesn’t represent the genre at all, as an easy out), but in his heart of hearts, he’s hoping lighting will strike.

Hey, a broad advertiser is always a gambler, at some level.

Yes, Virginia, that’s very, very annoying for the writers who believed his blurb in a conference guide or website. (For some tips on how to decipher these, please see the HOW TO READ AN AGENCY LISTING category on the list at right.)

Because the process can seem mean or even arbitrary to those who are new to it, rendering it very tempting to cling to every new piece of information one hears. Giving advice to would-be authors is big business these days; just because a writer pays anywhere from fifty to several hundred dollars to attend a conference or intensive seminar doesn’t necessarily mean that what he will hear there is a single coherent explanation of what to do in order to get his book published.

Don’t expect it. Good seminars and conferences can be extremely informative — as long as you keep your critical faculties active at all times, because you are most assuredly going to be receiving some conflicting information.

Or at least information that sounds contradictory to a writer. Allow me to explain.

The fine folks on the business side of publishing and those of us on the creative side of the business often speak rather different languages. If you’ve learned anything throughout this series, I hope that it was that necessarily, a writer thinks about her writing quite differently than an agent or editor does, and for the best possible reasons: for the writer, it’s self-expression; for the agent or editor, it’s a commodity to be sold.

The result: rampant communication problems between the two sides.

I wish I could refer you to a reliable translation guide between writer-speak and industry-speak, but frankly, I don’t know of one. However, over the years I have gathered an accepted array of truisms that agents and editors tend to spout at eager authors they meet at conferences, in agents’ guides, and on their websites. Although aspiring writers often decide in retrospect that these statements were, at best, inaccurate and/or misleading, these are not lies so much as polite exit lines from conversations, statements of belief, and as often as not, sincere attempts to make struggling aspiring writers feel better about facing the genuinely daunting task of finding representation.

Yet from the writer’s point of view, they might as well be real whoppers.

So here’s my top ten list of confusing statements agents and editors tend to make at conferences. Because I love you people, I have also included a translation for each that makes sense in writer-speak; I suspect some of the translations may surprise you.

Do keep this guide by you the next time you receive a rejection letter or go to a conference, so you can keep score — and your sanity.

10. “There just isn’t a market for this kind of book right now.”
Translation: I don’t want to represent/buy it, for reasons that may well have something to do with what is selling at the moment, but may also relate to my not having the connections to sell this particular kind of book at this juncture. Don’t waste both of our time; move on.

9. “The market’s never been better for writers.”
Translation: I have a very strong preference for representing previously published authors. Since it is now possible for an author to self-publish a blog or write for a website, I don’t think there’s any excuse for a really talented writer not to have a relatively full writing resume. (Note: this attitude is almost never seen in those who have ever written anything themselves.)

8. “I could have sold this 10/20/2 years ago, but now…”
Translation: You’re a good writer (or your pitch was good), but I’m looking for something that more closely resembles the most recent bestseller. I’m not even vaguely interested in anything else right now. Actually, I am pretty miffed at you authors for not paying closer attention to the bestseller lists, because, frankly, you’re wasting my time.

OR:

You’re a good writer, but I started being an agent/editor a long time ago, back when it was easier to sell books. Your work may have a political slant that has gone out of fashion, or it is too long, or it shares some other trait with a book I truly loved that I struggled to sell for a year to no avail. I don’t want to get my heart broken again, so I really wish you would write something else. Have you checked the bestseller list lately?

7. “We gave your work careful consideration.”
Translation: like most submissions, we probably invested less than a minute in reading it — and by we, I really mean an underpaid summer intern who was looking for predetermined grabbers on the first page or in the query letter. Please do not revise and resubmit, because we’re really, really busy.

OR:

If I had actually taken the time to read it, I might have had some constructive comments to make, but I simply haven’t the time. In my heart of hearts, I do feel rather guilty for not having done so; that is why I am making this defensive statement in my form-letter reply.

OR:

Your manuscript made it past the screening eyes of three Millicents, and I stuck within it for the first 20 pages before I got distracted. But I just don’t think that I can sell this right now.

6. “The length of the manuscript doesn’t matter, if the writing quality is high.”
Translation: I don’t want to be the one to tell you this, but a first novel shouldn’t be more than 400 pages for literary or mainstream fiction, 250-350 for anything else. (Anne here, breaking in mid-translation: for the benefit of those of you who just turned pale, you’ll find an explanation under the BOOK LENGTH category at right. Also, these page counts assume standard manuscript format — and if you don’t know what that is, please see the HOW TO FORMAT A MANUSCRIPT category.)

OR:

Frankly, I think you should have taken the time to check how long works in your genre are. However, if you’re a spectacularly talented writer, I would like a peek at your work, because maybe I could work with you to bring it under accepted limits.

OR:

I think the current length standards are really stupid, and I don’t want to give them more credibility by stating them here.

5. “We are interested in all high-quality work, regardless of genre.”
Translation: We actually represent only specific genres, but we are afraid that we will miss out on the next bestseller.

OR:

We are an immense agency, and you really need to figure out who on our staff represents your genre. If I am feeling generous when you pitch to me, I will tell you who that is. I may also pass your query along to the right agent within my agency.

OR:

We are a brand-new agency. We don’t have strong contacts yet, so we’re not sure what we can sell. Please, please send us books.

4. “I am looking for work with strong characters/a strong plot.”
Translation: I am looking for books easy to make into movies.

(I wish I had an alternate translation to offer for that one, but frankly, I’ve never heard this statement used any other way at a conference. Sorry about that. Agents looking for literarily strong plots are usually more specific about what they’re seeking.)

3. “We are always eager to find new talent.”
Translation: we are looking for the next bestseller, not necessarily for someone who can write well. (Yes, I know; this one is genuinely counterintuitive.)

OR:

We honestly are looking for new writers, but that does not mean that we’re going to be willing to represent work that we don’t think we can sell in the current market. Please send us only genuinely marketable work.

2. “We are looking for fresh new approaches.”
Translation: This is a definitional issue. If it is a spin on something already popular or on a well-worn topic, it is fresh; if it is completely original, or does not appeal to NYC or LA states of mind, it is weird.

Yes, really. For an intensive examination of the prevailing logic, please see the FRESHNESS IN MANUSCRIPTS category at right.

OR:

We are looking for young writers, and think older ones are out of touch.

1. “True quality/talent will always find a home.”
Translation: But not necessarily with my agency.

OR:
Because I love good writing, I really want to believe that the market is not discouraging talented writers, but I fear it is. Maybe if I say this often enough, the great unknown writer in the audience will take heart and keep plowing through those rejections until she succeeds.

There are two sentiments, however, that always mean exactly what they say:

“I love your work, and I want to represent it,” and

“I love this book, and I am offering X dollars as an advance for it.”

These, you can take at face value.

Again, I’m bringing all of this up not to depress you, but to prepare those of you new to the agent-seeking process for the earth-shattering notion that you honestly don’t want to work with an agent who isn’t excited about your type of book. In the hurly-burly of a conference or in the frustration of trying to come up with a list of agents to query next, it can be very, very easy to forget that.

Please remember that there are plenty of good agents and editors out there, ones with integrity who genuinely want to help talented writers sell their work. I am passing all of this along in the hope that knowing the tactics of some of the ones who aren’t so wonderful will help you figure out whose opinions are worth taking seriously — and whose should be brushed aside without further ado, so you can continue on your merry way.

Okay, I really do mean it this time: that’s it for the agent-related part of this series. Next, on to small publishing houses and self-publishing.

Keep up the good work!

So how does a book go from manuscript to published volume, anyway? Part VI: if you don’t like the literary weather, wait a minute

ernest-hemingway-trout-fishing

Okay, so this image is a trifle on the large side — but it’s such a goofy picture of the often-dour Ernest Hemingway that I couldn’t resist. Perhaps he had just returned from time-traveling, and so was grinning because it was so much easier for a writer to get his work published in his day than ours.

Throughout this action-packed series, we’ve been taking a gander at the big picture, the general trajectory by which writers bring their manuscripts to publication in the United States — so far, via large or mid-sized publishing houses. Those last two points represent important caveats, as does the mention of generality: what I have been doing here is giving an overview of how a specific kind of publishing and the agencies that feed it work in a specific country at this specific time; like any generalization, it’s not seeking to provide a precise prediction of the publication path of every single book that comes to print.

I mention this not so much for the benefit of those of you who have been following this series on a daily basis, but rather for those who will stumble upon it in the months and years to come via web searches or in perusing my archives (conveniently grouped by category at the lower right-hand side of this page, should you be interested). Out of series context, some future readers may conclude, mistakenly, that I intend this largely theoretical discussion to be the last word on the subject or a step-by-step instruction manual.

Not at all: these are just the basic outlines, the bare-bones narrative an aspiring needs to understand in order to strategize a writing career.

Because this discussion is so general, I would strongly encourage any writer faced with the prospect of actually doing anything I’ve been talking about here to check out the appropriate in-depth posts on each step (which are, lest I forgot to mention it, arranged by category at the ride side of the page), rather than assume (wrongly) that these non-specific posts are all the knowledge a writer should have on these subjects. Usually, as regular readers of this blog no doubt already know to their cost, I go into almost compulsive levels of detail, so trust me, there’s plenty more where this came from.

That rattling noise those of you new to the blog are hearing is the sound of my longer-term readers chuckling under their collective breath. They have already guessed that a prologue like this could only be leading up to a simply whopping set of generalizations.

Well concluded, oh chucklers. On with the sweeping statements.

Tell me again why the submission process seems to take so long?
Last time, I broached the burning question at the front of the mind of every writer who has ever submitted a manuscript to an agency: how soon will the agent make a decision about whether to represent my book?

The answer, pretty much invariably: not as quickly as the writer would like. Try not to take slow turn-around times personally — or as any reflection whatsoever upon the quality or marketability of your writing. It’s just the way the system works.

As we discussed in the previous post, agents don’t draw out the submission process just to torture writers — the delays in turn-around are often due to logistical considerations, such as the number of screening levels though which a manuscript must pass prior to the agent, how backlogged the agent’s reading schedule is (remember, she doesn’t just need to peruse new clients’ books; her existing client list keeps producing manuscripts, too), and the sheer volume of submissions an agency receives.

Oh, and people who work in agencies have lives; no one, however dedicated to literature, reads 24 hours per day, 7 days per week, 365 days per year plus one in leap year. As much as impatient writers might like them to do so.

Which is to say: despite the fact that aspiring writers tend to be very, very gifted at manufacturing creative reasons that they haven’t yet received a response after submitting requested materials, the usual reason is quite prosaic: the people at the agency who need to read the manuscript just haven’t had time to get to it yet.

Or at least, as is often the case, haven’t read beyond the first few pages. But believe it or not, when an agent skims the opening of a manuscript and sets is aside to read more closely later, that’s actually good news, from the writer’s perspective. Even if the submission subsequently gathers dust and coffee stains on the corner of his desk, its author has reason to rejoice.

Why? Well, contrary to popular belief, agents and editors will seldom read an entire manuscript before deciding to reject it. Once they come to a page (or paragraph, or even sentence) that raises a red flag, they generally stop reading altogether. One frequent flag-raiser: wildly unprofessional presentation; in case you’re not aware of it, there is a standard format for book manuscripts (explained in great detail in the posts under the HOW TO FORMAT A MANUSCRIPT and STANDARD FORMAT ILLUSTRATED categories at right).

I can sense some resistance to the concept of quick rejection floating out there in the ether. “But Anne,” the dewy-eyed idealists exclaim, “that can’t possibly be right; no one seriously interested in writing would dismiss a book without reading it. If an agent asks to see my manuscript, of course he’s going to take the time to read it!”

Oh, my dears. The explanation is going to be even harder for you to accept than what has already raised your hackles, I’m afraid.

Not only are rejected manuscripts rarely read in their entirety; as long-time readers of this blog are already painfully aware, the vast majority of submitted manuscripts get rejected on page 1. This can occur for a variety of reasons, ranging from clichéd dialogue to grammatical errors to lack of excitement in the opening scene; here at Author! Author!, we tend to spend quite a bit of our energy on how to identify and excise these manuscript red flags. (For an intensive analysis of dozens of the most common rejection reasons and tips on avoiding them in your submissions, please see the HOW NOT TO WRITE A FIRST PAGE category on the list at right.)

But back to that good news I mentioned above: if an agent reads the first few pages of a submission and sets it aside to peruse later, that means he hasn’t rejected it; unlike the overwhelming majority of submissions, its opening passed muster. Hooray!

I’m sensing more disturbance in the ether. “Okay,” the idealists concede reluctantly, “I can see how rejection might be a speedier process than acceptance. But if the agent (and his Millicent who screens things for him) makes up his mind that quickly about most rejections, does his setting my manuscript aside to read later mean that he’s already basically decided to accept it?”

Oh, would that it were that simple. Once a manuscript has cleared the instant rejection hurdle, many other criteria come into play.

What makes an agent decide to take on one manuscript, rather than another?
One reason, and one reason only: she believes that she can sell the first book in the current literary marketplace.

In other words, in her professional opinion, not only is the book is well-written and might interest people who buy and read books, but she also has the connections to editors at major or mid-sized publishing houses who will be interested in bringing this particular manuscript to publication. Furthermore, she believes that the book concept and presentation are polished enough that she can begin sending it out to editors without having first to invest tremendous amounts of her time in re-editing the work. Also, based upon how the writer has presented the manuscript and handled the querying/pitching and submission process, she believes that the writer is sufficiently professional and well enough versed in how publishing works that she will not need to hold his hand throughout every step of the process.

This extremely complicated set of conclusions is, you must admit, hardly likely to be something an agent is likely to reach on a purely spontaneous basis three lines into the manuscript — or, to put it another way, it requires far, far more reasons to accept a manuscript than to reject it. In order to come up with that array of pluses, the agent will need to spend some time getting to know the book.

However, that doesn’t necessarily mean that she will be reading it with a charitable eye. Remember, reputable agents only make money if they can sell their clients’ books: she can only afford to take on what she’s confident she can sell. So since even an extremely successful agent can take on only a few new clients per year, in practice that intensive manuscript study entails reading, like Millicent the screener, with an eye peeled for reasons not to take it on.

As an agent of my acquaintance likes to say, he scours the first 185 pages of a submission from a would-be client eager to find reasons to reject it. After he’s invested the time to read up through page 185, he starts looking for reasons to accept it.

And those reasons will not necessarily be purely literary, or even aesthetic; agenting is, after all, not a non-profit enterprise devoted to the cause of art for art’s sake, but a business.

The choice to sign a client, then, is very seldom purely the result of the agent’s just falling in love with the book at first sight — although rejection often does come that quickly. She may well fall in love with it eventually, but it’s a more mature, reasoned sort of love, the result of a considered decision, not a gut impulse.

I’m bringing this up because often, the underlying assumption behind the “But what’s taking so long?” cri de coeur is not just the mistaken assumption that an agent who requested materials will drop everything in order to read them the moment they arrive, but also the belief that if a book is compelling, the reader won’t be able to put it down until she finishes reading it.

Trust me, people who read manuscripts for a living manage it. If they didn’t, they’d never be able to leave work at the end of the day or go to sleep at night.

Another frequent submitter’s assumption is that good writing is so arresting that any professional reader worth her salt should be able to identify an exciting new voice instantly, practically from the top of page 1. While it is often the case that good writing will make professional readers think, “Wow, I’m looking forward to reading on!” that does not mean that the initial tingle of hope should be confused with the ultimate decision to represent the book.

The former merely means that the latter outcome is possible, not that it is guaranteed.

Thus, the secret writerly fantasy about a literary agent’s taking one look at a query letter or hearing a pitch and crying, “STOP! I don’t need to know anything else! I must sign this writer immediately!” just doesn’t happen in real life. (Well, okay, so it does happen to the occasional celebrity, but I’m guessing that if any of you were already famous and/or internationally disreputable, my blog wouldn’t be the first place you would look to find out how to seek representation, so I’ll move on.) A reputable agent is going to want to read the manuscript in its entirety before making up her mind — or, for nonfiction, the entire book proposal.

Yes, no matter how stellar the book’s premise may be or how good the writer’s credentials may be for writing it. Many a marvelous idea has been scuttled by poor presentation. As they like to say in the industry, it all depends on the writing.

Yet that truism is a trifle misleading, because writing quality alone is not necessarily enough going to be enough to charm an agent into agreeing to represent a book. Yes, the agent generally has to like the writing, find the premise appealing, regard the characters as well-rounded and believable, and so forth, but since she will have to make a substantive argument to an editor about how this manuscript is different and better than both similar books already on the market and the other manuscripts the editor is likely to see anytime soon, she does need to pay close attention to the book’s selling points over and above the beauty of the writing.

Including, incidentally, whether the manuscript is the kind of book that’s selling right now. Not what is currently featured in bookstores at the moment, but what editors are buying now — as we discussed earlier in this series, there’s generally at least a year between when a publisher acquires a book and when it’s released, so what consumers may buy today is actually a reflection of what editors were buying 12 or 15 months ago, possibly more.

This fact is crucial for aspiring writers to understand, as it has a huge effect on the marketability of their manuscripts, from an agent’s perspective.

Since the book market is notoriously susceptible to trends — ask anyone who happened to be trying to sell a vampire romance immediately after the TWILIGHT series hit the bestseller lists, or anyone attempting to market a memoir just after the A MILLION LITTLE PIECES scandal broke — agents’ self-protective attention to what is selling now, as opposed to 5, 15, or 100 years ago, often means that a manuscript that would have experienced little difficulty finding representation in another year might seem like too big a risk to for an agent to take on now, and vice versa.

Yes, you are understanding me correctly: from an agent’s point of view, a good book is not necessarily a marketable book — and a book that is marketable today is not necessarily what will be considered especially marketable six months or two years from now.

Which is why, in case those of you who have attended writers’ conferences recently have been wondering, some agents are prone to telling rooms full of gaping aspiring writers, “Oh, no one is buying that kind of book anymore.” They don’t mean that the specified type is never going to sell again — they mean that there isn’t a particularly strong demand for it amongst editors at the major houses right now.

But as an honest agent will be the first to tell you, no one can possibly say for sure what will be selling well next year. Especially given current market conditions.

So when aspiring writers complain about how books like theirs are not finding agents these days, it’s unlikely to strike anyone affiliated with the publishing industry as a searing indictment of their collective aesthetic judgment, but rather as a simple statement of fact about the current literary market. That some types of writing will fall out of fashion from time to time is inevitable; that ones that were not hot in the past will become so is equally inevitable.

If it sounds like I’m spouting that old truism about the weather, if you don’t like it, wait a minute, then congratulations: you’re catching on to how publishing works. See why it’s so vital to a writer’s continued happiness not to take the vagaries of the literary market personally?

Next time, I shall talk about what happens after an agent decides to represent a writer; I had intended to tackle that this time — in fact, it was the original title of today’s post — but as is my wont, I became absorbed in a preliminary topic. Don’t say I didn’t warn you.

Keep up the good work!

Seeing submissions from the other side of the desk, epilogue: an excellent example of how to do it right

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Yes, yes, I know: we’ve been talking about the dos and don’ts of opening pages for a good three weeks now, and we’re all chomping at the bit to move on to the basketful of other marketing and craft issues we so love to discuss here at Author! Author! However, after so many posts on what not to do, I found it enlightening (not to say refreshing) to sink our teeth into the first couple of John Updike’s THE WITCHES OF EASTWICK on Tuesday, didn’t you? In the midst of so many cautions about red flags, it was lovely to see a good author doing it right, even if he did so way back in 1984. I’ve been itching ever since to cite a more recent example, a real grabber of an opening that we know for a fact would wow the Millicents of the world today.

In that spirit, I have a real treat for you today: one of the best suspense opening’s I’ve seen in an awfully long time, excerpted from a novel that came out within the last two years, MJ Rose’s fascinating THE REINCARNATIONIST.

I’m not the only one who regards THE REINCARNATIONIST as one of the top recent suspense releases; BookSense chose it as one of 2007′s best suspense novels. It’s now out in paperback, just in time to be a companion volume to the sequel, THE MEMOIRIST.

Since MJ has long established herself as a friend to writers — those of you seeking guidance on promoting your books should run, not walk, to her marketing blog, Buzz, Balls and Hype — I made bold to beg grovel ask nicely if I might use the opening of THE REINCARNATIONIST as a positive example here. I am delighted to report that she graciously agreed.

THE REINCARNATIONIST makes for a particularly interesting example, because Chapter 1 introduces the reader to two different protagonists in two different timeframes, effectively necessitating two equally arresting hooks, one after the other. That’s a structural challenge that should intrigue those of you out there currently juggling multiple protagonists — and a presentation challenge that would make even the most inveterate Millicent-wower blanch.

Let’s take them one at a time. Here’s the very opening of the book:

Josh Ryder looked through the camera’s viewfinder, focusing on the security guard arguing with a young mother whose hair was dyed so red it looked like she was on fire. The search of the woman’s baby carriage was quickly becoming anything but routine, and Josh moved in closer for his next shot.

He’d just been keeping himself busy while awaiting the arrival of a delegation of peacekeepers from several superpowers who would be meeting with the pope that morning, but like several other members of the press and tourists who’d been ignoring the altercation or losing patience with it, he was becoming concerned. Although searches went on every hour, every day, around the world, the potential for danger hung over everyone’s lives, lingering like the smell of fire.

In the distance the sonorous sound of a bell ringing called the religious to prayer, its echo out of sync with the woman’s shrill voice as she continued to protest. Then, with a huge shove, she pushed the carriage against the guard’s legs, and just as Josh brought the image into that clarity he called “perfect vision,” the kind of image that the newspaper would want, the kind of conflict they loved captured on film, he heard the blast.

Then a flash of bluish white light.

The next moment, the world exploded.

There are a lot of reasons that this is a great opening, but let me first ask the single most important question about the success of a hook: based purely upon these few paragraphs, would you keep reading?

If you were a professional reader who dealt in this type of novel, you almost certainly would, barring intervention by outside circumstances. (Millicent the agency screener’s burning her lip on a too-hot latte, for instance, or her having just broken up with a photojournalist who covered papal security the evening before, or civil rioting. That sort of thing can be very distracting from even a manuscript with as fine a hook as this.)

Why? Well, you may be tired of hearing it by now, but this opening meets the classic agent-pleasing criterion: it presents an interesting character in an interesting situation. What’s more, that’s evident from not only the first paragraph, but the first line of the book.

Impressive, eh? Let’s take a gander at that first sentence to see how MJ managed to pull that off:

Josh Ryder looked through the camera’s viewfinder, focusing on the security guard arguing with a young mother whose hair was dyed so red it looked like she was on fire.

 

Okay, what’s this sentence got going for it? It introduces an active protagonist — a big plus for Millicent, as we have discussed earlier in this series — into a scene where conflict is already going on. The altercation has not yet grown large enough to include him, but the potential for it is ripe. Yes, Josh is observing the conflict, but he’s not just standing there: he’s doing something, something that reveals who he is; he’s the kind of guy who is attracted to danger.

Translation, from a professional reader’s point of view: this is a protagonist who is likely to run into a burning building, not away from it. He’s probably going to be exciting to follow throughout the story.

This sentence also contains a bang-up visual image, hair…dyed so red it looked like she was on fire. Easy to picture, isn’t it? Think it’s an image that Millicent is going to remember five minutes from now?

That’s quite a laundry list of praiseworthy achievements for a single sentence, isn’t it? Before you shrug it off as the virtuoso trick of an established writer — which it admittedly is — consider taking it as a role model.

Why, you ask me with startled looks? Far too few submissions reflect this, but a good first sentence is inherently a multi-tasker: its goal is not only to begin the story, but to hook the reader into wanting to read it, establish that this is an interesting story, AND convince Millicent that it was constructed by a writer who can, well, write.

An opening sentence that pulls off only one or even two of these laudable aims may not be enough to pique a professional reader’s interest, particularly (as is often the case) if the premise is one that Millicent has seen before. As in several times that week. The more heavy lifting your first sentence can do, the better you will be able to make her sit up and say, “Hey, here is something I haven’t seen before.”

Now that I’ve gotten you good and intimidated, let’s look at the entire first paragraph to see how it lived up to the high promise inherent in that initial sentence:

Josh Ryder looked through the camera’s viewfinder, focusing on the security guard arguing with a young mother whose hair was dyed so red it looked like she was on fire. The search of the woman’s baby carriage was quickly becoming anything but routine, and Josh moved in closer for his next shot.

 

Before we move on to particulars, I again ask you the vital question to determine the success of a hook: based upon this paragraph alone, would you keep reading? More importantly for our purposes, do you think Millicent would?

My guess is yes — again, absent burnt lips, recent heartbreak, or civil unrest. This paragraph launches the reader directly into what appears to be a disaster waiting to happen, just at the point when it seems to be ready to escalate into something larger. We’re not told what in particular is not routine about the search of her bag, but we are shown what is actually more important than what is going on in the environment around the protagonist: it shows the protagonist getting more involved in the conflict.

I told you that he was the kind of guy who would rush toward danger, not away from it. That first sentence didn’t lie to us.

The next couple of paragraphs build upon both that sense of ambient menace and our hero’s comparatively active response to it. Paragraph 2 lets the reader in on the content of what he fears might happen, both in the world in general and to this young woman in particular. It also, in an almost offhand manner, raises the stakes: this isn’t just any altercation at a security checkpoint, but the entrée to a high-level papal assignation of global significance.

And then the tense situation explodes, first figuratively and later, literally. Our already-engaged protagonist has just been engulfed in the story.

One could quibble about particulars here — I, for instance, would have combined the last two sentences to make a regulation-length paragraph; I don’t think any of the scenes urgency would have been lost by it, and the result wouldn’t have raised the eyebrows of inveterate grammatical nit-pickers like me — but it would be hard to deny the effectiveness of this hook. The reader is sucked right into that blast along with Josh.

But you don’t need to take my word for how Millicent and her boss are likely to react to this opening. Let’s consult the Idol agents’ list of what they like to see in an opening page for reasons that she’d approve of this:

1. A non-average character in a situation you wouldn’t expect.

Oh, you saw the papal audience coming? A reader in this security-conscious age might have anticipated the blast a little, but the conflict between the searcher and the searched is not an image we see much in the press these days. Josh is thus pushing the envelope of our expectations by the end of the first paragraph.

2. An action scene that felt like it was happening in real time.

Well, didn’t it?

3. The author made the point, then moved on.

I particularly wanted to use this opening because it handles suspense so well, in a way that — it pains me to say it, but it’s true — few submissions do. Many would-be suspenseful first pages either spend paragraph after paragraph establishing the physical environment, the players, and/or the situation, often through Hollywood narration-type dialogue between the protagonist and another character, before getting to the action, effectively watering down the reader’s sense that something is about to happen. Either that, or they just have the explosion occur in paragraph 1, without any build-up at all.

I’ve said it before, and I shall no doubt say it again: effective suspense gives the reader enough information to enable her to anticipate what might be about to happen — and then delivering the big bang in a manner DIFFERENT than what she’s pictured. As, indeed, this opening illustrates beautifully.

4. The scene was emotionally engaging.

I also like this example because it invites the reader to be emotional engaged not necessarily with the protagonist, but with the woman with whom he is empathizing. That’s clever strategy for an opening.

5. The narrative voice is strong and easy to relate to.

Check. It’s also genre-appropriate, with vocabulary that will neither intimidate the reader because it is too sophisticated nor insult the reader by being too basic.

6. The suspense seemed inherent to the story, not just how it was told.

Again, check. Even more impressive, this opening provided several layers of suspense: what will happen to the woman? Is she actually hiding something dangerous? Will Josh run afoul of the authorities for moving in, or is he placing himself in danger by getting too close to her? What’s going on in the world that the pope and representatives from various governments would need to confer?

7. “Good opening line.”

We’ve already discussed this one.

8. “There was something going on beyond just the surface action.”

This ties back to both #3 and #6: the opening paragraphs do not overload the reader with background information, but convey that there is actually quite a bit going on here that has yet to be revealed — both to the reader and the protagonist. As Josh moves in closer to get a better shot, the reader comes along with him, hoping for a better look.

Are you getting the hang of this? A good page-one hook is a complex thing, made up of many elements, not all of them exactly what they appear to be.

I’m not going to spoil the story by going too far into what happens next; suffice it to say that there’s a temporal shift, and the reader is thrust into a completely new situation with brand-new characters. Effectively, pulling off such a radical alteration without convincing Millicent that the earlier scene wasn’t just a trick to make her think the book is about something different than she initially concluded (we all know how much she likes that, right?), the opening of the next section has to be as gripping as the first paragraphs of the book, to cajole the reader into coming along for this ride, too.

Let’s peruse the transition, shall we?

Then a flash of bluish white light.

The next moment, the world exploded.

(There should be a skipped line here to indicate a section break, but as my blogging program won’t permit that, I’m leaving this little note for you here. If my program did allow me to show this, you would see clearly that the section break does not require the centered # or ### used to mark section breaks in short stories. If you’re unclear on why and how book manuscripts are formatted differently than short stories or articles, please see the HOW TO FORMAT A MANUSCRIPT category on the list at right. Now back to our example already in progress.)

In the protective shadows of the altar, Julius and his brother whispered, reviewing their plans for the last part of the rescue and recovery. Each of them kept a hand on his dagger, prepared in case one of the emperor’s soldiers sprang out of the darkness. In Rome, in the Year of their Lord 391, temples were no longer sanctuaries for pagan priests. Converting to Christianity was not a choice, but an official mandate. Resisting was a crime punishable by death. Blood spilled in the name of the Church was not a sin, but the price of victory.

The two brothers strategized — Drago would stay in the temple for an hour longer and then rendezvous with Julius at the tomb by the city gates. As a diversion, that morning’s elaborate funeral had been a success, but they were still worried. Everything depended upon this last part of their strategy going smoothly.

What do you think — is this as effective an opening as the first?

I think so, but this time around, I’m going to leave it to you to determine. (Better yet, read a little farther into the book and then determine it.) Place yourself in Millicent’s moccasins and try reading like an agency screener. Keep asking yourself: based upon this alone, would I continue reading?

How might one go about making that call? Well, take it through the criteria we established above: how does it do? To get you started, I could point out that the first sentence is rife with suspense and the first two paragraphs are full of ambient menace. If this were the opening of the book, however, I might suggest a change or two to help facilitate its flight into Millicent’s good graces: the addition of a character-revealing detail or two, perhaps through showing the interaction between the brothers more directly.

More importantly, what do YOU think? You are, after all, the reader, the ultimate consumer of the book. Does it grab you?

Let me add quickly: please don’t write in with your answers; my goal here is not to provide a forum for book reviews or literary criticism, but to provide a good example of the type of call Millicent has to make with every single submission she sees. Not so easy to judge an entire manuscript on so little evidence, is it?

I heard that grumbling. Yes, she could read 10 or 15 pages before she made up her mind, now that you mention it. But would you honestly rather that she got through only 3 or 4 submissions per day, so you wouldn’t hear back on your submission for six months?

That’s a rhetorical question, of course, as agencies are highly unlikely to revolutionize the way they handle submissions because writers would prefer another method. But that doesn’t mean the ramifications are not worth our pondering.

Before I polish off this long, long series by sending you off to think about MJ’s opening pages and your own, there’s something I want to add: while you’re revising, try not to be too hard on yourself. Or too easy, for that matter. This is a tough path you’ve chosen to tread, and for practically everyone who ends up in print, an exceptionally lengthy one. Returning to one’s work with a critical eye to render it more marketable is a necessary part of the process.

Which is to say: don’t despair if you discover that your opening could use some work, or even if you discover that the opening you wrote six months ago isn’t at the same level of polish as the end of Chapter 8 that you wrote yesterday. That’s perfectly natural; every successful author has experienced that particular learning curve.

Since a lot of people like to take stock of their lives this time of year (often, unfortunately, in the course of beating themselves up about lapsed New Year’s resolutions), allow me to suggest a strategy conducive to sanity: when you are assessing how far you have progressed toward achieving your writing goals and what you would like to achieve by this time next year, don’t use the yardstick of an author who is already on the bestseller list, or even one who has a couple of books out.

Why not? Because you don’t know what’s gone on behind the scenes of that particular success story. Chances are, it took that writer years of patient, frustrating effort to get to that point, and really, the ultimate goal of successful publication, or the interim goal of landing an agent, are not the only desirable achievements for a writer.

Here is the standard I like to use: am I a better writer than I was two years ago?

Ask yourself: have I added skills to my writer’s bag of tricks in the last two years? Have I found friends, connections, resources that can help me on my way in that time? If my work is being rejected, am I getting better rejections? And what can I decide to do in the year to come to improve my work still more?

I’m a fairly prolific writer with a comfortable berth at an excellent agency, but that’s not why I’m pleased with my own answers to these tough questions this January. I am very, very lucky, my friends: I started this blog in mid-2005, and 915 posts later, it has undoubtedly made me a better writer, both because it has forced me to take a long, hard look at the premises under which our industry operates and because I have had the opportunity to answer questions from writers at all levels. I have met many wonderful writers, agents, and editors over the past three and a half years, and I have taken continuing education classes to hone my skills. I have exchanged work with very good writers from backgrounds different from mine, and have benefited from their advice. I have finished manuscripts, revised them, and have become a better writer in the process.

And all of this, believe it or not, is actually a better indicator of my progress as a writer than the fact that I’ve sold a couple of books to publishing houses, or the marketing success of the novel my agent is circulating for me right now. Why? Because these activities sharpened my writing and marketing skills. For all of this, I am grateful.

Why do I bring this up at the end of a series on just how difficult it is to get a first page past Millicent? Because it’s not just the end result of landing an agent that’s desirable; the process can be valuable as well. My guess is that those of you who read this blog regularly have probably been doing some fairly hefty writer’s toolbag refurbishment, too.

Don’t forget to pat yourselves on the back for that from time to time, even while you’re taking a scalpel to your opening pages. Through your own persistent efforts, you’re becoming a better writer. Over the next couple of weeks, I’m going to be talking at some length about how to find yourself some help along that difficult path.

Please join me in thanking MJ Rose profusely for providing such a marvelous example of what we’re trying to achieve here. Kudos, MJ, for pulling it off so well — like all of the writers here in the Author! Author! community, keep up the good work!

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