Posted on - 1 Comment on The Hilarity of Carnage, by guest blogger Jonathan Selwood

The Hilarity of Carnage, by guest blogger Jonathan Selwood

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Hello again, all — Anne here. For those of you who have found the ongoing Author! Author! series on subtle censorship a trifle, well, depressing, I have a great treat in store for you today: a guest post by Jonathan Selwood, in my humble opinion one of the funniest dark comedy writers currently drawing breath within the continental United States.

Who better, then, to share his thoughts on dark comedy with all of us here at Author! Author! — or to talk about the risks a writer takes by walking the thin line between outrageously funny and just outrageous? Or, frankly, to lighten all of our moods whilst enlightening us?

How funny a writer is Jonathan, you ask? Well, while reading his first novel, THE PINBALL THEORY OF APOCALYPSE (Harper Perennial), on an airplane, one paragraph started me laughing so hard that passengers in adjacent rows came tumbling out of their seats to come to my rescue, convinced that I was having some sort of fit that required immediate medical attention, if not actually turning the plane around. When I had caught my breath enough to apologize and read the relevant paragraph to my would-be helpers, their laughter kicked up such a din that two flight attendants came running. (They thought the passage was pretty funny, too.)

That’s right: parts of this novel are so subversively funny that they disrupt air travel. Take a gander at the publisher’s blurb:

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For years, painter Isabel Raven has made an almost-living forging Impressionist masterpieces to decorate the McMansions of the not-quite-Sotheby’s-auction rich. But when she serendipitously hits on an idea that turns her into the It Girl of the L.A. art scene, her career takes off just as the rest of her life heads south. Her personal-chef boyfriend is having a wild sexual dalliance with the teenage self-styled Latina Britney Spears. If Isabel refuses to participate in an excruciatingly humiliating ad campaign, her sociopathic art dealer is threatening to gut her like an emu. And her reclusive physicist father has conclusively proven that the end of the world is just around the corner.

Now, with the Apocalypse looming — and with only a disaffected Dutch-Eskimo billionaire philanthropist and his dissolute thirteen-year-old adopted daughter to guide her — there’s barely enough time remaining for Isabel to reexamine her fragile delusional existence…and the delusional reality of her schizophrenic native city.

Would this be the right moment to tell you that THE PINBALL THEORY OF APOCALYPSE is available for sale at Powell’s, Amazon, and other purveyors of fine books? Or that if you want to read more of Jonathan’s words of wisdom on the writing of startling comedy, you could also check out his earlier guest post on this very site?

Or that he’s recently yielded to popular demand and started a blog, Terminal Alienation? He describes it as n exercise in Evangelical Absurdism. Its goal is not just to support the billions of terminally alienated people around the globe, but to help snuff out the last flicker of hope in those still holding a tenuous connection to the culture at large.

All of which is to say: I’m overjoyed that he has agreed to guest-post. I hope that those of you who are planning to push the proverbial envelope in your writing pay close attention and come up with good questions, because it honestly is rare to be able to glean insights from a comedy writer this talented.

So please join me in giving a big Author! Author! welcome to Jonathan Selwood. Take it away, Jonathan!

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“An amateur thinks it’s really funny if you dress a man up as an old lady, put him in a wheelchair, and give the wheelchair a push that sends it spinning down a slope towards a stone wall. For a pro, it’s got to be a real old lady.” — Groucho Marx

1992 was the year I first read the novel Lolita, first saw the movie Reservoir Dogs, and first decided to dedicate my life to writing. The connection? Dark Comedy.

As far as literary genres go, Dark Comedy is usually considered something of a bastard child. While it can certainly sell well, it rarely rakes in the staggering sums of mass market blockbusters like Da Vinci Wears Prada Traveling Pants. And yet, it’s precisely its lunatic fringe position within the culture that makes it — in my unbiased opinion — the greatest genre.

Tragedy, in simplest terms, is the story of a character who falls away from society and its rules and therefore suffers — think Oedipus. Comedy is the story of a character who is initially alienated from society and its rules, but happily rejoins in the end, traditionally with a wedding — think Elizabeth Bennet. (Yes, I know these are gross oversimplifications, but bear with me.) Dark Comedy combines elements of both Tragedy and Comedy to critique society itself–think Humbert Humbert.

By its very nature, Dark Comedy has to be the bastard child. A comedic novel with a sociopathic child molester for a protagonist (i.e., Lolita) is always going to upset the mainstream, because it’s supposed to upset the mainstream. It’s hands-down my favorite novel of all time, and it even upsets me — particularly now that I have a child of my own. But given the truly deplorable state of the economy, the environment, and just about everything else in the world right now, WE SHOULD BE UPSET!

Lolita is not some sick attempt on Nabokov’s part to make us sympathize with child molesters, it’s an absolutely genius attempt to make us reexamine American society as a whole. There will always be “mainstream” people trying to ban Dark Comedy — from Catch-22 to South Park–precisely because it’s a very real threat to society and the “mainstream” they hold so dear. At the end of a Dark Comedy, there’s no tragic lesson warning us not to break the rules, nor is there a society-reaffirming marriage. But if the work is successful, it can expose the flaws in society itself.

As if that wasn’t enough, where a regular comedy (or, to be more derisive, a “Light Comedy”) will make you laugh, a Dark Comedy will make you gasp. The most obvious example is when a standup comedian tells a joke that’s right on the line. If it goes over, it will likely be the funniest moment of the entire show and elicit that bizarre “Ahhhhhh…” sound that humans produce when the laughter center of their brains suffer petite mal seizures.

Of course, that’s a big IF the joke goes over. Not only is Dark Comedy the funniest form of humor (again, in my unbiased opinion), but it’s also the most likely to flop. And while a standup comedian can quickly move on to the next joke and at least have a chance of making the audience forget, a novelist is most likely going to get his book tossed onto the bedside table for good.

So, in addition to being the greatest and funniest literary genre, it’s also the most risky. But hey, if you were a coward, you never would have thrown your hat into the literary ring in the first place, would you?

Let’s face it, people don’t make a “rational” decision to become writers. It’s an inherently irrational pursuit, and in the years since I decided in 1992 to be a writer, it’s only become more irrational. (If you’re a writer and don’t know what I’m talking about, than I think it’s safe to assume you require immediate hospitalization.) So if the pursuit is irrational in the first place, and we’ve already established that you’re not a coward, why not go all the way?

I invite you all to join me on the Dark Side…

Oh, and if you live in the Northwest (or anywhere else, for that matter), pre-order a copy of Portland Noir. Not only do I have an (unbiased, yada yada yada) masterpiece in there, but it’s really a great collection.

portlandnoircover selwoodExplore the dark, rainy underbelly of one of America’s most beautiful but enigmatic cities through brand-new stories by Gigi Little, Justin Hocking, Chris A. Bolton, Jess Walter, Monica Drake, Jamie S. Rich (illustrated by Joelle Jones), Dan DeWeese, Zoe Trope, Luciana Lopez, Karen Karbo, Bill Cameron, Ariel Gore, Floyd Skloot, Megan Kruse, Kimberly Warner-Cohen, and Jonathan Selwood.

From the downtown streets littered with strip clubs and gutter punks to the north side where gentrification and old school hip-hop collide, Portland, Oregon, is a place that seems straight out of a David Lynch movie. It’s a city full of police controversies, hippie artist houses, and overzealous liberals, where even its fiction blurs with its bizarre realities.

Portland Noir is an encompassing literary journey where your tour guides take you to the Shanghai Tunnels, dog parks, dive bars, sex shops, Powell’s Books, Voodoo Doughnuts, suspiciously quiet neighborhoods, the pseudo-glitzy Pearl District, Oaks Amusement Park, and a strip club shaped like a jug. Violent crime, petty mischief, and personal tragedy run through these mysterious tales that careen through this cloudy, wet city.

Portland Noir is sure to both charm and frighten readers familiar with this northwest hub and intrigue those who have never traveled to this proudly weird city.

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selwood-1Jonathan Selwood is the author of The Pinball Theory of Apocalypse. He also enjoys talking very loudly when intoxicated, composting kitchen scraps, excessively rolling his Rs when ordering burrrrrritos… using ellipses…

Posted on - No Comments on The marketability of the unexpected, by guest blogger Mary Hutchings Reed

The marketability of the unexpected, by guest blogger Mary Hutchings Reed

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Welcome back to our ongoing-but-episodic series on the various species of censorship authors today face. While we’re going to be talking about formal, state-sponsored censorship later in this series, this month, I’ve asked a number of the most interesting authors I know to share their thoughts on ways in which writers are discouraged from writing what they want — and how they want.

Today, I am delighted to introduce the brilliantly incisive Mary Hutchings Reed, author of the startling COURTING KATHLEEN HANNIGAN a Star’s “Hot Book of the Week.” Based on Mary’s personal knowledge of what goes on behind those beautifully venerred law firm doors, lawyer Kathleen Hannigan shrewdly plays the partnership game with her whole heart until she is called to testify in a sex discrimination suit and is forced to choose between her partners and her principles.

A prolific writer, Mary writes across a wide variety of categories, from novels to short stories (including one in the most recent issue of Ars Medica to, believe it or not, a well-received musical comedy about golf. But her first novel is why I blandished her into speaking to us today.

COURTING KATHLEEN HANNIGAN is a book that flies in the face of prevailing notions of what goes on in law firms — including those behind-the-scenes thrillers written by authors who, like Mary, have spent years in the trenches. Unlike some of those glossier works, this reads like the real thing because it is.

Why might that have proven problematic for the book at the marketing stage? Well, remember our chat a few weeks ago about book categories, those conceptual containers into which a manuscript must fit in order to be marketable to a major US publisher? While the industry is always looking for fresh book concepts, as well as new spins on well-worn stories, it’s sometimes difficult to convince agents and editors that an audience exists for a kind of book that doesn’t fit comfortably into any of those boxes.

Why, you ask? By definition, the only way to demonstrate positively that there are readers already eager to buy a story would be the successful recent publication of a similar story, right? So how one prove that readers would want to buy a particular kind of book, but have not yet hat the chance.

COURTING KATHLEEN HANNIGAN was not the kind of book agents and editors tend to expect people with Mary’s staggeringly impressive credentials to write — and this made it a rather problematic to market as well. But I’ll let Mary tell you all about that. (If after you read today’s post, you want to learn more about CKH’s very interesting road to publication, please see my interview series on the subject beginning here.)

I shall only add this: women writers (especially good literary ones like Mary) often get pigeonholed, as any agented mainstream or literary fiction writer who has been stunned to find her work summarily recategorized as women’s fiction can attest. If a writer is female and so is the author, yet the novel is not genre fiction, that category assignment tends to be automatic.

And that can be limiting, because within women’s fiction, a protagonist is expected first and foremost to be likable. Of course, depending upon genre, all protagonists are subject to the criticism of not being likable Which makes some sense, since the reader is going to need to feel positively enough about the protagonist in order to want to follow him or her as the plot unfolds, right? Yet as those of you who have been pitching, querying, or submitting a novel or memoir centered on a strong female protagonist may already know from personal experience, highly educated female characters — like, say, lawyers — or ones engaged in professions where aggressiveness is a positive trait — like, say, lawyers — are often, if not dismissed out of hand as not particularly likable, are at least under suspicion of soon becoming so. That can be very limiting for a writer trying to produce a convincing protagonist acting within a realistic present-day work situation.

I just mention.

Please join me in a big round of applause for today’s guest blogger, Mary Hutchings Reed. Take it away, Mary!

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My first novel, Courting Kathleen Hannigan, was a disappointment to literary agents. I was a lawyer. I was female. I was from Chicago. Unread, they’d anointed me the next Scottie Turow or at least Scottoline.

But I let them down. I’d written a novel about the life of a woman lawyer in a powerful law firm—the life of any person, actually, who has to overcome the handicap of being different in order to succeed — I’d not written the novel they were looking for, a legal thriller by woman lawyer.

Adding insult to injury, more than one said how well-written CKH was, but lamented that it had a very limited audience. When I had the chance to speak with agents at literary conferences, I heard comments like, “Who wants to read about a woman lawyer in a law firm?”

My first defense of course was that there were more than 300,000 women lawyers in this country, and another couple hundred thousand paralegals, and they all had mothers and friends (check Facebook) and secretaries and husbands and brothers and fathers who might want to know what their little girl’s life was life, especially in the early years of women in law. (I also knew, from readers of the novel in manuscript form, to know that much of what was true in the seventies and eighties continues to plague women in the profession today, although perhaps in more insidious, less visible ways.)

My second response, of course, was just that Kathleen Hannigan happens to a strong and interesting woman character attempting to exercise some power over her own destiny—certainly a universal-enough theme. (It hadn’t occurred to me, until Anne asked to guest here, that “powerful woman character” was itself a no-no, but it may be.)

“Yes, but it’s not a thriller.”
One could draw several different conclusions from my first encounter with the gatekeepers. You could conclude that publishers and literary agents aren’t interested in strong female characters or women characters wielding power. You could conclude that lawyers should stick to lawyering, with the exception of Turow, Grisham, Scottoline and other former prosecutors (or criminal defense lawyers) who can translate their blood-and-guts experiences into suspenseful (and commercially viable) plots.

You could conclude, quite rightly that practicing law at that powerful law firm is a helluva lot more lucrative than writing novels.

On the other hand, you could conclude that if a novel is that limited in its appeal, it ought to be self-published, since the audience—only half a million, off the top!—is also easily targeted. You could also conclude that if you a writer, you write; you write about the things that interest you and worry later about the commercial viability of your work product.

Luckily for me, I drew these last two conclusions, publishing Courting Kathleen Hannigan in the fall of 2007, and going on to write six more novels, two of which are now placed with an agent, April Eberhardt of Reece Halsey North.

(OK, these new novels are not about lawyers, but they are about strong women characters — a street musician and a mother dealing with her daughter’s sex-change operation in a small town. My agent was intrigued with these stories, even though I warned her they were doomed to failure: How many street musicians are there? Surely, not even half a million. And small towns? Lots, of course, but people don’t read books there, do they? And they certainly don’t buy books–they go to the library!)

Self-publishing Courting Kathleen Hannigan was a wonderful experience—I get new sales every day and “fan” mail from women of my generation (Yale Law ’76) thanking me for telling their story, for validating their experiences, for writing the social history of women in law so that today’s young women might understand how hard fought were their maternity leaves and diversity committees and mentoring programs.

I also get letters from audiences I hadn’t considered: a thirtyish insurance broker who serves the legal industry, a sixty-year old gay partner at a big firm who identifies with the story because, he, too, felt he was living a “double life” in the seventies, trying to be himself and to be the person the law firm assumed him to be.

So, I’ve learned that I was right about the audience for the book, and I was wrong to give heed to the “censors.” Nurses, secretaries, boyfriends, fathers, women in corporations—all have found Kathleen Hannigan to be a character they could relate to, admire, cry with, root for. If I’ve made a mistake in marketing Courting Kathleen Hannigan, it was in listening to the literary agents/censors who dubbed the book “for women lawyers only.” (Most of the reviews on Amazon, for instance, are from attorneys.)

In marketing the book, I concentrated there; I have not reached out broadly to corporate women generally, and only recently sent out a mailing to book clubs, joined Facebook, etc. (Visit my website for the book club questions/fact sheet.)

The nice thing about self-publishing: nothing stops me from doing now what I maybe should’ve done before — having now glimpsed how my thinking about my own book was warped by other people’s characterizations of it, I can do something about it. I can reach out to non-lawyer readers and assure them that if they are looking for a book about a powerful woman character (and given that you read Anne Mini’s blog, you probably like such characters), they should rush off to Amazon and buy now — either paperback or Kindle!

The point is, I suppose, that when you are aware of censorship, you can respond to it. The more insidious is the censorship that seeps in to our consciousness, as with my marketing of my first novel.

As writers, we need to be on-guard against the censorship of the marketplace, the censorship that could prevent our strong women characters from making it to the page in the first place. It would’ve been easy to conclude that the only book the publishing world wanted from me was a legal thriller, and I suppose I could have learned enough and borrowed enough from the genre to have turned one out.

But that’s not who I am as a writer; crime stories, like criminal law, don’t interest me, except on TV when I’m too worn out to pay attention to anything else. Strong women, women who take charge of their lives, women who seek power and women who wield power—they do intrigue me, and I enjoy meeting them, both real and imagined.

So, in order to write my second novel, and the third, and each one up to the seventh, which is in progress as we blog, I’ve had to forget the market, forget that I’m a lawyer, ignore those expectations for what a woman lawyer from Chicago will write about, and write.

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marys-photo-jpeg.jpgEver since turning 40 a few years ago, Mary Hutchings Reed Mary has been trying to become harder to introduce, and, at 57, she finds she’s been succeeding. Her conventional resume includes both a bachelor’s and master’s degree from Brown University (both completed within the same four years, and she still graduated Phi Beta Kappa), a law degree from Yale, and thirty-one years of practicing law, first with Sidley & Austin and then with Winston & Strawn, two of the largest firms in Chicago. She was a partner at both in the advertising, trademark, copyright, entertainment and sports law areas, and now is Of Counsel to Winston, which gives her time to write, do community service and pursue hobbies such as golf, sailing, tennis, and bridge.

For many years, she has served on the boards of various nonprofit organizations, including American Civil Liberties Union of Illinois, YWCA of Metropolitan Chicago, Off the Street Club and the Chicago Bar Foundation. She currently serves on the board of the Legal Assistance Foundation of Metropolitan Chicago (and chair of its fundraising committee); Steel Beam Theatre, and her longest-standing service involvement, Lawyers for the Creative Arts.

Her current book, COURTING KATHLEEN HANNIGAN, is available on Amazon or directly from the author herself on her website.

Posted on - No Comments on Getting good feedback, part VI: sometimes, help comes from unlikely sources

Getting good feedback, part VI: sometimes, help comes from unlikely sources

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Throughout this series, I have been examining various possibilities for finding non-professional (read: unpaid) feedback for your book before you send it out to agents and editors. The timing is not entirely accidental, of course: I don’t know if you’ve been following any of the publishing industry’s trade papers — and right now, I would hardly blame any writer who chooses to avert her eyes from them — but to summarize clumsily, both US and world book sales have been scaring folks for a few months now. Necessarily, this fear has affected how willing editorial committees are to take chances on first-time authors, which in turn constrains how much freedom editors have to do so (in case it’s news to anyone, acquiring a book is seldom a unilateral decision), and thus limits what agents can hope to sell to editors.

In other words, if you REALLY want to depress yourself, do a bit of research on how many debut novels the top agencies have sold within the past 6 months. Agents who have sold more than one are generally considered to be doing pretty well.

I’m bringing this up not to depress those of you with first novels in hand into a stupor — although I could easily see where the news might produce that effect — but to point out a potentially sanity-saving insight for those of you currently in the throes of agent-seeking. While it’s tempting for queriers to blame agents for being overly picky, any given agent you might be considering querying did not create the current economic crisis. (I do know one in particular whom I would love to blame for the recession, global warming, and the heartbreak of athlete’s foot, but logic forbids it, unfortunately.) While it might feel good in the short run to rage at them, it’s not fair, strictly speaking.

And I’m not just saying that because I occasionally hear from agents and editors who read this blog. I’m saying it because investing energy in resenting them for being highly selective is rather like blaming the baseball that suddenly whacked you in the head while you were walking by the Little League field, rather than the pitcher whose arm went awry.

You get hit in the head either way, of course, but at least your perception of where the ball came from can be accurate.

Let’s face it, even in good times for booksellers, aspiring writers do have a nasty habit of holding the agenting world responsible for how difficult it is to sell a first book. Mostly, this is because the agent is the first line of defense to be breached whilst storming the castle of publication, the guard dog to bribe with a nice bit of steak in order to slip inside, where the treasure is. Since agents do tend to be alarmist in how they speak to writers about market trends (with many, the only two adjectives available to describe a manuscript are marketable and unmarketable, sometimes used for precisely the same book), that guard dog’s barking has gotten pretty loud lately. Due to the rise of form-letter rejections –and e-mail responses made up solely of generic industry-speak that are effectively the same thing — the bark of rejection has come to be identical for both good submissions and bad, so it’s extremely difficult for the knight attempting to storm that castle to get a sense of the progress he’s making, or even to be sure that he is making progress.

Small wonder, then, that so many aspiring writers come over time to regard agents not so much as guard dogs as dragons, breathing fire across the moat to discourage all comers. The important thing to remember is that the barking is aimed at all comers, not just at you.

I know, I know — it doesn’t feel that way when you receive a rejection letter, but right now, I don’t think even the most viciously snarling gate-guarder would argue that there aren’t perfectly wonderful books getting rejected at the moment because of the economy. Or that — and you might want to brace yourself, because the next revelation is a lulu — Millicent the agency screener hasn’t been told to crank up her already sky-high standards lately.

I told you to brace yourself. Maybe next time, you’ll listen.

What does all this mean for those of you who are querying and submitting? Well, in the first place, an agent who rejects a book concept today (“It’s unmarketable!”) may well feel quite differently six months or a year from now (“It’s marketable!”). While it runs counter to industry etiquette to resubmit a manuscript that an agent has already rejected — unless the agent actually asked you to revise and resubmit — waiting a year and querying again actually isn’t a terrible idea. Market demands change all the time.

Oh, if the same Millicent is on duty and she happens to have a very retentive memory, she might tell you it’s a bad idea, but frankly, there’s a lot of turnover in her line of work. I wouldn’t advise sending repeat queries every couple of months, of course, but neither would I say that the common wisdom that a writer should query a particular agent only once ever is practicable in the current environment. Wait a year and try again.

In response to those of you who just groaned audibly: in the current agent-seeking market, a year isn’t all that long anymore. Excellent books now routinely take years to find the right fit.

What all of this most emphatically DOESN’T mean is that talented aspiring writers should write off trying entirely, or that agents aren’t still trolling for that next surprise bestseller. (They’re as tired of reading books about teenage girls’ crushes on vampires as anyone, you know.) You shouldn’t, and they are. But for the sake of your own health and happiness in these grim economic times, please, I beg you, try not to take rejection as a referendum on the quality of your writing.

Unless, of course, it is. But if you’ve just spent the last three months revising your little heart out, yet are still receiving rejections, how on earth are you going to tell?

In order to find out if the writing is the problem the age of the form rejection, an aspiring writer is almost certainly going to have to elicit feedback from readers other than the agents to whom he’s submitting. Furthermore, since Millicent has indeed ratcheted up her standards so as not to overwhelm her boss with far more well-written books than they could possibly sell right now, there has never been a better time in writerly history to run your submission past other eyes first.

Consider investing some serious energy in finding a good first reader for your manuscript. Better still, try pulling together a team of first readers capable of catching a lot of different kinds of problems AND identifying your book’s strengths.

As I mentioned last time, I’m not just talking about crackerjack fellow writers here. I’m also referring to readers in your target demographic.

Phew — it was a long road, but I finally managed to drive the buggy back to where I deposited you at the end of yesterday’s ride.

Not to knock writers’ groups, of course: if the mix is right, they can be marvelous sources of trenchant feedback. But every group is different, and often, groups are organized on the basis of friendship or general affinity, rather than shared genre or level of writing experience — or, as many hard-working group veterans know to their cost, familiarity with standard manuscript format and/or the rules governing the use of the English language.

Heck, many’s the group whose members actually have no more in common than living in the same geographical area and a history of their work getting rejected from time to time.

All of these factors are worth considering because — will you heed me this time if I once again ask you to brace yourself? — not every talented writer is the best choice to offer critique on a particular book, any more than any given agent or editor would be the right fit for it.

Does that strike some of you as counter-intuitive? Believe me, it isn’t: what your manuscript needs is not just a good reader or someone who knows how a manuscript should be put together — although both are excellent traits in first reader — nor merely someone who can place the work fairly accurately on the publishable-to-heavens-NO! continuum. Ideally, what you should seek is a specialist who can diagnose your book’s problems and prescribe workable solutions.

Which means, alas, that even a critique group made up of the most brilliant, cutting-edge, eagle-eyed writers won’t necessarily yield the best feedback for your work. After all, just because a writer is intelligent and knows a lot about craft doesn’t necessarily mean that he’s familiar with the specific likes and dislikes of a target demographic other than his own, or that a great nonfiction writer would necessarily be able to pinpoint the problems in a novel.

And trust me on this one: the lone memoirist in even the best group of novelists is going to end up unhappy — and, if she’s a conscientious advice-taker, probably spending far more time revising commented-upon work than moving on to chapters new. As I believe I’ve mentioned 723 times before in this forum, the desirata of what constitutes a good book can vary quite widely from category to category.

You’re also going to get better feedback from any group — don’t just brace yourself this time; sit down and take a few deep breaths before reading on — if you invest at least the first couple of sessions setting firm ground rules for how to exchange feedback.

Admittedly, whenever any two writers are exchanging manuscripts for critique, lack of agreement upon what is and isn’t fair game for examination can lead to trouble, but in a group, advance discussion of goals is absolutely imperative. If the mix of philosophies is not right — if, for instance, various members are writing in genres with wildly disparate conventions, such as literary fiction and mystery — or if members have different ideas about how much feedback is appropriate, being a member can be more frustrating than empowering.

I could give you literally hundreds of specific examples, but I don’t want to tell tales out of school. Suffice it to say that as an editor, I constantly get queries from potential clients whose creative NF is being ripped apart by the novelists in their critique groups, whose mysteries are being dismissed as characterization-light by literary fiction writers, whose romances aimed at the under-20 set are garnering frowns from the over-60s.

Considering how widely book categories and reading tastes can vary — gee, where have I heard that before? — this outcome should perhaps not surprise us much, even when the literary market is not particularly tight. But in times like these, where fear of the future is reflected in practically every eye, basic disagreements are more likely to flare into outright argument.

In the early stages of the writing process, when you are concentrating on story and structure, intra-group differences may have a minimal impact upon you, but if I had a dime for every memoirist who was told by advocates of tight first-person fiction to scrap any effort at objectivity, or women’s fiction writers told by thriller writers to add more sex and violence to the book, I would own my own publishing house.

Where I would publish all of your work, naturally. Perhaps I should start soliciting those dimes.

Writers’ groups can also become a bit stale over time, as members become inured to one another’s literary foibles and quirks. Resentment over past advice not taken can certainly add up as the months go by (for a really good example of this, please see the comments on an earlier post on this topic), and it’s not uncommon for heavy commenters and light commenters to mutter under their breath at one another’s habits.

Not to mention how easy it is to find oneself starting self-edit at the conception stage to cater to the tastes of one’s writer’s group. Many a good writer’s voice has become indelibly imprinted with the personal preferences of her critique group — sometimes a positive thing, of course, but there’s a reason that industry insiders use MFA story and workshopped to death as criticisms; writing by committee tends to produce bland manuscripts.

No wonder some pros advise changing critique groups often, or joining more than one. Or at least not spending months or even years workshopping the same chapter or short story until absolutely no one in the critique group can produce a single objection to it before moving on to Chapter 2 or the next short story.

Am I suggesting any of those things? Well, I might, if I thought you had more time on your hands. But frankly, most of the aspiring writers I know would have considered themselves lucky to be able to grab two consecutive hours for revision during the recent holiday season. Adding yet another time commitment (and if you hold up your end, a writers’ group can be a very serious one) may not be possible for everyone.

So I’m going to streamline my advice a bit. If you are a member of a writers’ group, and you feel that you have not been getting overly useful feedback on your work, you might want to consider whether its members actually are in your target demographic — and if they are not, either switching groups or adding a few outside readers to your feedback team.

As when you are considering any potential first reader, set aside for the moment whether you like the people in your group, or whether you respect them, or whether they have already published books outside your field. Look very carefully at their respective backgrounds and ask yourself: are these the kind of people I expect to buy my book? If they did not know me, would they buy it at all?

If the answer to either is no, go out and find some people who are and will, pronto.

Where should you start looking, you ask? Well, last time, I brought up the notion of approaching readers in your book’s target demographic who might NOT currently be die-hard book-buyers: a third-grade classroom’s worth of potential readers for a children’s book, for instance, or followers of a sport featured prominently in your novel.

This advice may have seemed a tad counter-intuitive: in an earlier post, I had advised getting feedback from inveterate readers of your chosen genre or field, who would already be familiar with the conventions, limitations, and joys possible in books like yours. All of which, of course, can be highly useful background for a critiquer.

Yet it’s also worth considering adding at least one first reader who isn’t a hard-core reader to your team as well. Getting feedback from those who do not read voraciously, yet are familiar with the book’s subject matter, can sometimes give a writer great insight unavailable from any other source.

Why? Well, let me ask you: given the choice between a reader predisposed toward a subject and one who isn’t, which is more likely to get into a book about it deeply enough to give good feedback? Perhaps more to the point, which is more likely to take time out of her busy schedule to do you the favor of giving your book a close read, gratis?

If that didn’t convince you, there’s always the sordid materialist argument: in time, if all goes well, some lucky book peddler is going to be trying to convince people to buy your book — and not every potential buyer is going to be someone who reads 27 books per year. So it’s worth asking yourself: other than my book’s obvious literary value, why might someone who habitually buys only one book a year spring for mine?

And, perhaps even more revealing: what about my book’s premise might lead someone who does haunt bookstores to buy it as a present for someone else?

The more detailed your answers to these questions can be, the more your future agent and editor will like you. Trust me on this one; first-time authors who are really up on their books’ selling points are unfortunately quite rare. Even, surprisingly, first-time nonfiction book proposers — a bit troubling, since a book proposal invariably includes a competitive market analysis, the primary point of which is to show potential agents and editors how the proposer’s book is different and better than what’s already out there. (Is it getting to be time for me to run over the basics of writing a NF proposal again, by the way? If you think so, please leave a comment and let me know.)

In the shorter term, figuring out your book’s selling points can strengthen your querying and pitching attempts considerably. If you can make a case that your book is ideally suited to address the under-served needs of your target demographic — in essence, that it provides those readers with something no recently-released book aimed at them delivers — that’s a marvelous selling point.

Feedback from folks actually in the demographic will, obviously, provide you with tips on how to achieve that admirable goal.

Stop rolling your eyes, fiction writers: these days, nonfiction writers are not the only ones expected to be able to say who is likely to read their books and why. Gone are the days when a writer could get away with a shrug and a dismissive, “Anyone interested in serious literature, I suppose.”

How might this search play out in practice, you ask? Let’s say you’ve written a lifestyle book for former high school athletes who no longer exercise — a rather large slice of the population, or so I would surmise from the fact that at my last high school reunion, a good two-thirds of my former female classmates seemed to be married to men who answered this description. Three of your five chapters are filled with recipes for fiber-filled bran muffins, salads, and trail mix.

Where would you turn for first readers?

Naturally, because you paid attention to an earlier post in this series, you would want to include among your first readers someone familiar with cookbooks, as well as someone who reads a lot of exercise books, right? They would represent the parts of your target market that already buy books like yours.

It would also be well worth your while to seek out jocks from your old high school who have never opened either a cookbook or exercise book before, because they are the underserved part of your target market. In theory, if you can tailor your book’s advice so it makes abundant sense for your old volleyball buddy, you’ll know you have a good shot at writing for people like her.

Hey, you might as well get SOME use from all of those nagging messages Classmates.com keeps sending you about getting back in touch with old playmates, right?

Which leads me to my next tip: seek out an array of different readers to meet your book’s individual needs, rather than trying to track down a single first reader who can address all of them.

Admittedly, assembling such a team is going to require more effort on your part; few writers have the luxury of having an array of first readers easily at our disposal — although, again, if you join a well-constructed writers’ group, you will in fact have gained precisely that. In the absence of such a preassembled group, though, you can still cobble together the equivalent, if you think long and hard about what individual aspects of your book could use examination.

Once you’ve identified these needs, you can ask each of your chosen readers to read very explicitly with an eye to her own area of expertise, so to speak.

In the lifestyle book example above, it was easy to see how readers from different backgrounds could each serve the book: the cookbook reader could evaluate the recipes, the former athlete could comment on the ease of the exercises, and so forth. With fiction, however, the book’s various needs may be harder to define. In a pinch, you can always fall back on finding a reader in the same demographic as your protagonist, or even a particular character.

Don’t laugh — specialized readers can be a positive boon to a writer seeking verisimilitude. If a major character is an accountant, try asking an accountant to read the book for professional accuracy. I know many teenagers who get a HUGE kick out of critiquing adult writers’ impressions of what teenage characters are like. And so forth.

Even if you are writing about vampires or fantasy creatures, chances are that some regular Joes turn up in your stories from time to time. If only as soon-to-be-sucked-dry victims.

Naturally, another writer will probably give you more feedback on craft than the sculptor you asked to give his opinion on the use of clay in the book, but what’s wrong with that? You’re assembling a team of specialists, not looking for an all-wise, all-knowing single critiquer.

Is that all I have to say on the subject? Do cats like to help out with the housework?

Until next time, keep up the good work!

Posted on - No Comments on Getting good feedback, part V: what is truth?

Getting good feedback, part V: what is truth?

blossom
I’m a bit blue today: Blossom Dearie, one of my favorite jazz musicians, passed away last weekend. As remarkable for her arrangements and unusual touch on the piano as for her inimitable little-girl voice, US kids of my generation knew her best as sweet voice in the Schoolhouse Rock song about the 8x multiplication tables, Figure Eight. She also sang Unpack Your Adjectives and Mother Necessity.

So thank the lady, children: you may well know your eightsies because of her. Not to mention what to call those words you use to describe things.

Practically everybody in my elementary school did: my frequently-hysterical fourth-grade teacher used to slap Multiplication Rock onto the record player (remember those?) just prior to rushing into a corner to breathe into a bag until her most recent panic attack had passed. She had, Mama said, Problems At Home.

“Once Upon a Summertime,” “Rhode Island is Famous for You,” and “Peel Me a Grape” are perhaps my favorite songs in Blossom Dearie’s repertoire, but in general, her jazz is marvelous background accompaniment for writing, if you happen to like to write to literate and crisply-articulated lyrics. For the same reason, I often write to Joe Jackson, Jill Sobule, and Elvis Costello. Sometimes I want music that matches the mood of the scene I’m writing, but if I’m on a long writing jag, I prefer lyrics that will occasionally catch me off-guard. Sometimes outright opposition is best. Jerzy Kosinski claimed that he wrote the entirety of his underrated novel PINBALL, a story that deals with both rock-and-roll and the difficulties of playing Chopin, while listening to the punk band the Dead Kennedys — but given his ever-varying accounts of his life, how can we ever be sure?

It’s interesting to look back on the Kosinski scandal from the midst of the current crop of literary scandals, mostly memoirs that turn out not to be entirely based upon fact. Accused at one point of plagiarism (most often for allegedly having borrowed the premise of a Polish novel written before the advent of television as the basis for BEING THERE, a comedy about a man who cannot tell the difference between what he sees on television and reality), the most enduring critique of his writing is that he didn’t actually live through the events he depicted in THE PAINTED BIRD. Instead of being an abandoned feral child during the Second World War, he may have in fact merely been cowering somewhere with his family.

That’s right: he stands accused of having written fiction. In a novel, no less, the cad.

But I digress: I started out eulogizing Blossom Dearie — her real name, we’re told. If we can believe anything we see in print anymore, that is — and lo and behold, I seem to have fallen back into the cynicism about artistic veracity that’s so fashionable these days.

There’s a good reason for this subject to keep popping to mind in the midst of this series on finding useful feedback. Believe it or not — the latter, most likely, in the current environment — the ever-roiling tension between objective truth, subjective perception, and just plain making things up is important to consider with respect to our topic at hand.

Why? Well, if you’re going to take the major emotional risk of handing your manuscript to another human being (and one who can’t help you get it published at that) for commentary, don’t you want that feedback to be honest?

Honest feedback is not the only kind out there, you know. As I’ve kept harping upon throughout this series, a writer’s nearest and dearest often cares too much about the author to tell the absolute truth about her reactions as a reader — or even to form genuinely trenchant criticisms in the first place — because she doesn’t want to hurt his feelings. (I know: the cad!) Or because, having birth to the writer, she is predisposed to find everything he does semi-miraculous.

My point is, it’s not wise to use it as one’s only source of unbiased feedback because, well, it isn’t. No disrespect to your mother intended.

A reluctance to be entirely straightforward is not necessarily the sole province of the people who love one, either. Little white lies are, after all, a rather pervasive social lubricant, a most effective one. Most of the time, they do little harm; no real social good would be served, for instance, by telling the apparently color-blind guy across the street that God did not intend for some colors of shirt and sweater to be worn together, or by informing the jolly celebrant of every holiday, no how minor, that her special Arbor Day commemorative sweatshirt is in fact quite hideous. A non-committal “Mmmm” has saved many a social situation from degenerating into a quarrel.

When a writer is trying to elicit feedback on her manuscript, however, a non-committal “Mmmm” is not only totally useless; it’s maddening. So is the vague, “Oh, I liked it,” that everyday etiquette would dictate is a nicer response than, “I lost interest in the middle of Chapter Two.”

The problem is, if slowness in Chapter Two is actually the manuscript’s main stumbling-block, the writer absolutely needs to know that.

I’m sensing some puzzlement out there, amn’t I? “So what are you suggesting, Anne?” the confused many inquire. “That I should march up to the rudest person I know and beg him to read my manuscript? That pleasing social skills should disqualify someone from being my first reader?”

Not at all. Although I could see where an inborn lack of concern for other people’s feelings might render Millicent the agency screener’s job a bit easier.

What I am suggesting is that it’s in every writer’s best interest to track down first readers who can be counted upon to read carefully — and to tell the truth about their reactions to what they have read.

So how do you figure out whether a potential first reader is likely to do that? By asking some probing questions BEFORE you ask someone to read your manuscript. For starters, how about ascertaining a potential first reader’s reading habits, to see if she is familiar with your genre? Or finding out if s/he even LIKES your type of book?

Which is, I can tell you from long experience, information that many people who ask to see a friend’s manuscript will almost certainly not offer spontaneously if you DON’T ask. And even fewer will cough up the news that they seldom read anything longer than a magazine article, even if asked.

No need to be rude in pressing your inquiries: “So, what do you like to read?” is usually sufficient. If not, “Can you tell me about the last book you absolutely loved, as well as the last you absolutely hated, and why?” often produces a perfect flood of insight into a reader’s personal literary taste.

You may feel as though you are conducting a job interview, but honestly, you will be trusting your first readers to hold a significant part of your ego in their hands. You wouldn’t trust your teeth to a dentist without credentials or previous mouth-related experience, would you? Are the nerve endings in your mouth really more sensitive than your feelings about your writing?

You need not give potential readers the third degree, of course; just take ’em out for coffee and spend half an hour chatting about books.

This is also a pretty good strategy to adopt with members of any writing group you are thinking about joining, incidentally. How a person speaks about her literary likes and dislikes will tell you a lot about whether you’re going to benefit from spending the next few years swapping chapters — it can be far more informative than reading a writing sample. Writers tend to harbor pretty strong literary preferences, after all, and the ability to convey useful critique (as opposed to mere sniping) is not…how shall I say this?…distributed equally across the population.

Besides, do you really want to entrust your manuscript to someone who positively hates your favorite book?

Having this little chat will make it significantly easier for you to implement my next suggestion: seek out feedback from people in your book’s target audience, rather than readers in general. Someone with a deep and abiding love of your kind of book is not only far more likely to be able to identify certain types of problems in your manuscript — defying the conventions of the genre, for instance — than someone who has read only a couple of similar books, but is also significantly more likely to tell you the truth about it.

Why? Because an inveterate reader’s devotion to her favorite kind of book usually overrides her impulse to sugar-coat her response. She wants your book to be as shining an example of the genre as you do.

Be as specific as you can in identifying your target readership. I know an excellent children’s book illustrator who, every time she finishes a rough draft, routinely hangs out with her sketchpad in the picture book sections of bookstores, stopping every kid she sees to ask if the pictures she has just completed match the captions well enough.

The result: she gets TERRIFIC feedback, from precisely the right people, not one of whom has any formal affiliation with the publishing industry — and she gets it for free.

I’m hearing a bit of grumbling out there. “But Anne,” some of you point out indignantly, “isn’t it my agent and publisher’s job to figure out who is going to buy my book? I’m the creative side of the equation, remember?”

Yes, yes, I know: you’re a writer, not a marketer; it’s the publishing house’s job to figure out how to reach your target audience. And technically, it was Jerzy Kosinski’s publisher’s job to do a little fact-checking before they started marketing THE PAINTED BIRD as thinly-veiled memoir. But guess who gets hurt if that research stage is omitted?

If you are writing for ultimate publication, rather than for your own pleasure, it can only help your chances of success to learn to look critically at your own work, see it as a reader would, and implement that view.

In other words, if you’re writing for fish, you should take into account the view from inside the fishbowl.

On a practical level, too, your chances of pitching and querying your work well will rise astronomically if you give some thought to who your ideal reader might be BEFORE you start submitting your work. Especially with nonfiction, it will definitely win Brownie points with anyone in the industry to be able to say, “I’ve solicited extensive feedback from women aged 35 to 50″ (or whatever demographic fits your ideal reader) “and they find my protagonist’s dilemma both unique and true-to-life.”

A word to the wise, though: when speaking to industry insiders, be as specific as humanly possible in describing your demographic. “Women everywhere,” “every American citizen,” and “everybody,” while popular choices, do not come across to agents and editors as reasonable target audiences. Hyperbole will not serve you well here.

Why? Well, they know from personal experience that no single book appeals to everybody.

Do I hear some murmurs of discontent now? “Wait just a demographic-describing minute,” I hear some observant souls calling. “You’re shifting the focus of the question. So far in this series, you’ve been talking about who does and doesn’t make a good first reader. Throughout this post, though, we’ve moved from a question of who might be willing to do it into a question of how to find what the BOOK needs.”

I cannot tell a lie: that shift was not entirely coincidental. The single biggest mistake I see good aspiring writers make in seeking feedback is to forget that the feedback process is not about helping the writer per se, but about helping the manuscript.

To be blunt about it, if you intend to become a professional in this field, your primary goal in soliciting feedback should not be bolstering your ego. That’s what your support system is for, and there is absolutely no shame in saying to those who love you best, or even your best writing friends, “Look, I can get critique from other people, but you are uniquely qualified to give me support. May I give you the job of cheerleader, rather than drill sergeant?”

Your book, however, probably could use a workout with a good drill sergeant. Perhaps the one who lives in that nice fishbowl.

More tips on finding truthful feedback-givers follow next time. For now, I’m going to put my feet up and sing along with my Blossom Dearie records.

Keep up the good work!

Posted on - No Comments on Seeing submissions from the other side of the desk, part XXI: but wait, there’s more!

Seeing submissions from the other side of the desk, part XXI: but wait, there’s more!

ron-popeil

Are you surprised to see another post on first-page rejection reasons coming after I’ve already gone over the Idol list of red flags? What can I possibly still have to say on the subject, after nearly three weeks of harping upon it?

Plenty, as it turns out. As excellent and extensive as the agent-generated list was in its day, as full of classic submission problems as any such list could possibly be, the agents in question generated it a couple of years ago. As I’ve been shouting from the rooftops practically since I began writing this blog, the standards for what agents are seeking in a manuscript change all the time, along with the literary market itself.

Contrary to popular belief amongst aspiring writers, good writing, a solid premise, and catchy character names are not necessarily enough to catch an agent’s eye today. Yes, a novel or memoir submission typically needs all of those elements to be successful, but now as ever, it needs something else: to be a book that the agent can picture selling in within not an ideal market, but the one in which s/he is currently attempting to sell books.

Yes, I do realize what I just said: a manuscript could conceivably be perfectly marvelous and still not be what an agent would consider marketable in the literary market right now.

Why right now in particular? Well, agents have always made their living by selling their clients’ work to publishers — since reputable agents don’t charge fees over and above their contracted percentage of a book sale, they make money only when they hawk their clients’ books successfully — but even a cursory glance at PUBLISHERS WEEKLY or PUBLISHERS MARKETPLACE will tell you that these are exceptional times for the publishing industry.

How exceptional, you ask? Well, I don’t mean to alarm you, but PUBLISHERS WEEKLY laid off its editor-in-chief earlier this week. (You will be greatly missed, Sara Nelson.)

What does this mean for aspiring writers? Probably, that agents will be a bit warier about picking up new clients until the publishing houses decide what their new strategies will be. That, and that vampire books like the TWILIGHT series will continue to get snapped up at a prodigious rate until the next surprise bestseller comes along.

So the best thing you could possibly do right now is rush right out and buy 50 books similar to yours — and convince 100,000 of your friends to do the same. Like it or not, that’s now new marketing trends are made.

Since my readership is made up almost exclusively of writers, I’m going to go out on a limb here and assume that none of you like it.

I don’t pretend to be able to predict the next big thing — other than the novel I’m about to finish writing, of course — but there are a few trends in what gets rejected and accepted that I’ve noticed cropping with increasing frequency over the last year or so. Since once a pet peeve is established, it tends to hang around for a while on Millicent the agency screener’s red flag list, it’s probably a good idea to avoid them for the foreseeable future.

I know — kind of ironic, given how opaque the future of publishing is right now. Let’s plow ahead anyway. Some stuff that hasn’t been playing well lately:

1. Unprofessionally formatted manuscripts.

I know that I harp on this one quite a bit — as evidence and for the benefit of readers new enough to this blog not to have lived through my extensive discussions of what publishing professionals expect manuscripts to look like, please see the HOW TO FORMAT A MANUSCRIPT and STANDARD FORMAT ILLUSTRATED categories on the category list at right — but it honestly is true that if a submission does not look professional, Millicent is more likely to reject it, regardless of the quality of the writing. Since the volume of queries and submissions has been skyrocketing as the economy has worsened (writing a book is a LOT of people’s Plan B, apparently), she can afford to be even pickier than usual.

Take the time to make it look right.

2. “I’ve seen that before.”

This is a practically inevitable side effect of the aforementioned volume of queries and submissions rising, but standard storylines, stock characters, and literary clichés in general seem to be getting judged more harshly of late, probably because Millicent has been seeing the same things over and over again.

Does this mean that this is a great time for writers who embrace radical originality. Not exactly, because…

3. Fiction that challenges the status quo very strongly.

This is one of the truisms of the publishing industry for the last century — during uncertain economic times, comforting and escapist plot lines tend to sell better. Unfortunate, but true. It has to do with what’s known as the Peanut Butter and Jelly Index: when Americans are feeling insecure about the future, sales of inexpensive comfort foods tend to rise — as do books that make readers all warm and fuzzy.

In light of the recent revelations about certain peanut butter manufacturers, it might be more accurate to call this the Oreo or Top Ramen index right now, but you catch my drift.

Historically, agents and editors have followed these trends, shying away from more challenging plot lines, unusual worldviews, and even experimental use of prose. Since I’m personally a big fan of challenging plot lines, unusual worldviews, and experimental use of prose, I’m not all too happy about this, but it might be worth holding off on submitting any of the above for a few months, until the industry has had time to get used to new economic realities.

I know; it’s annoying.

4. Vocabulary or tone inappropriate to book category.

I’ve been hearing a LOT of complaints in that bar that’s never more than a 100 yards from any literary conference in North America about submissions from writers who don’t seem aware of either the target audience or the conventions of the categories in which they have written books. From coast to coast, Millicents and their bosses have been railing about YA with too-adult word choices, literary fiction with a fourth-grade vocabulary, and cynical romances.

I suspect that the increased pervasiveness of this one is actually an expression of the publishing industry’s smoldering resentment that book sales have dropped; if the writers of these books were actually buying the new releases in their genres, the logic goes, they would be more conversant with what’s selling right now. Having met scads of writers who say, “What do you mean, what do I read? I don’t have time; I’m too busy writing,” I have to say, I have some sympathy with this one.

Remember, from the industry’s point of view, a writer’s being up on the current releases for her type of book is considered a minimum standard of professionalism, not an optional extra. At least take the time to go to a well-stocked bookstore and thumb through the recent releases, to make sure that your submission doesn’t fly too far out of the acceptable range.

5. Narrative voices that read as though the author has swallowed a dictionary.

This is a perennial complaint that’s been getting more play recently, probably because of the convenience of the Thesaurus function in Word, but for Millicent, a submission crammed with what used to be called three-dollar words does not necessarily read as more literate than one that relies upon simpler ones. Yes, I know that English is a beautiful language crammed to the gills with fabulous words, but use that thesaurus sparingly: from a professional reader’s point of view, the line between erudite and pretentious can sometimes be pretty thin.

Few readers, they argue, will actually stop reading in order to go and look up a word in a novel written in their native tongue. They speak from personal experience: it’s something Millicent would literally never do while scanning the first few pages of a submission.

Here again, your best guideline is the current market for your type of book: generally speaking, a writer will always be safe sticking to the vocabulary level of recent releases in his book category. If you want to sneak in more obscure words here and there, make sure that their meaning is evident from context.

Trust me on this one.

5. Humor that Millicent doesn’t find funny.

Perhaps it’s due to the major presidential candidates’ having employed speechwriters this time around who wrote better jokes for them, but in the last couple of years, more aspiring writers seem to be trying to incorporate humor into their work. Since genuinely funny writing is a rare and wonderful thing, I can only applaud this trend.

Just make sure that it’s actually funny before you submit it on the page — not just to you and your kith and kin, but to someone who has never met you and is from a completely different background. And no, having one character laugh at a joke another character has just made will not cause Millicent to find it humorous.

And remember, nothing dates a manuscript faster than borrowing a joke from the zeitgeist. Particularly if the joke in question is lifted from a sitcom.

If you choose to open with humor, run it by a few good, unbiased first readers before submitting it. Since even those of us who write comedy professionally are heavily reliant on reader reaction to determine what is and is not legitimately funny, I’m going to spend some time next week talking about how to scare up some genuinely useful feedback.

6. Unlikable protagonists.

This is another golden oldie that’s been cropping up with increasing frequency of late: it’s long been an industry truism that if the reader doesn’t find the protagonist likable, she’s not going to want to follow him through an entire book. And I don’t just mean finding him kind of tolerable; Millicent’s going to want to find the guy actively engaging.

Why might this perennial objection be flying out of Millicent’s mouth more often recently, you ask? Did you read that one above about the Peanut Butter and Jelly Index?

I can think of a few more long-standing writing red flags that didn’t make it onto the Idol list — over-use of the passive voice, for instance, or dialogue that doesn’t either flesh out character or advance the plot — but I shall save those for the craft discussion of another day. (Which is, I suppose, another way of saying that I’ve had a long day and I’m pretty exhausted.)

For now, suffice it to say that Millicent honestly does expect to see your best writing on page 1 of your submission — and that since she is going to assume that the writing on page 1 IS your best writing, it’s worth taking exceptional pains over it. As agents have been known to tell one another when they’re in their cups (in that bar that’s never more than 100 yards from any writers’ conference, natch), if the writing on page 1 isn’t remarkable, it doesn’t matter if the writing on page 15 is brilliant, because it’s not as though agents or editors open books at random to check out the writing.

Begin at the beginning, as a reader would, when you revise. Your time investment will bear the greatest returns there.

I’m going to sign off for today and go to sleep, but rest assured, I have a treat in store for you tomorrow, as a reward for having worked hard throughout this lengthy and often downright depressing series. Until tomorrow, then, keep up the good work!

Posted on - 6 Comments on Great gifts for writers with great gifts, part III: the graveyard of book contracts past, or, a few more good reasons to buy books by first-time authors, and still more evidence that a little contact with a book of quotations goes a long way

Great gifts for writers with great gifts, part III: the graveyard of book contracts past, or, a few more good reasons to buy books by first-time authors, and still more evidence that a little contact with a book of quotations goes a long way

Looks like the aftermath of a major flood in Mouseville, doesn’t it? When I first caught sight of the scene, I instinctively glanced about to check if Anderson Cooper were reporting nearby, wet to the knees and disapproving.

Apparently, I am the mayor of poor, flooded Mouseville, because I took this picture about a foot and a half from where I am now sitting, inside my house. I came by the position honestly, I assure you: after my tirade the other day about the vital importance of good lighting in a midwinter writing space, the proverbial bee seems to have remained in my bonnet, buzzily nagging — nay, demanding — that I move my studio to the brightest room in the house in genteel protest of the notorious darkness of a Seattle winter and the news in the last few issues of Publishers Weekly.

As the far and away the brightest room in our house is also the biggest, the living room/library (so designated to differentiate it from the bedroom/library, kitchen/library, laundry room/library, etc.; see yesterday’s comment about serious writers always owning more books than shelves to house them), I was anticipating having to lobby my SO for the rest of the year to pull this off — by which time, of course, the darkest part of the year would be beginning to recede. However, in an odd twist that would be absolutely implausible in a novel, the very seasonal darkness of which I had been complaining abruptly made my case for me: my SO saw some doubtless light-craving soul jump off one of our region’s less lovely bridges the other day.

He’s been busily rearranging furniture in the ex-living room/library ever since. Heck, he even made an unprompted trip to Ikea for another bookshelf.

Fortunately, unlike most bits of real-life melodrama that don’t seem real on the page, the story of the jumper has ending rather an ancient Greek tragedy, complete with deus ex machina: at the particular moment the hapless jumper chose to end it all on that distinctly unpretty bridge (as opposed to the far more popular choice of suicidal aesthetes on the other side of town), an unoccupied ambulance happened to be trying to merge into the traffic jam on the bridge. If he had jumped directly into the ambulance, rather than off the bridge first, he probably would have been happier in the long run, but still, I hope that he will someday be grateful that King County evidently had the foresight to hire at least one psychic ambulance driver.

Just another service brought to you by the local New Age ordinances, presumably; we must have them. My proof: in yet another development that would make any hardened novel or memoir-reader snort with derision, I saw in the newspaper the other day that many Seattle City Council meetings open with a poetry reading.

If you have seen the poetry local government sees fit to post on buses, you are probably already trembling for democracy. Still, it’s kind of great to live in a town so stuffed to the gills with poets that there is actual competition over who gets appointed to be this month’s official City Poetry Curator.

In anticipation of a shiny new bookcase and the dislocation of my desk, my SO and I were gruntingly shifting the God-awful 1950s dresser his sainted grandmother had seen fit to bequeath to us. Until now, sentimental recollections had gilded the sublime hideousness of its multicolored veneer: Granny used to store her beloved Bible and handgun side-by-side in it.

A fact I discovered inadvertently years ago while helping her move, in case you’re curious. I had thought the revolver was a toy, the property of one of the grandchildren playing in the next room, until I picked it up — and realized that it was both real and loaded. Evidently, the phrase gun safe had never sullied Granny’s ears until I uttered them that day. If the words Communist plot featured prominently in her reply, well, far be it from me to speak ill of the dead.

Suffice it to say that before this enlightening discussion had unfolded far, I got the kids out of there, pronto.

For a variety of reasons, then, this particular dresser had slumbered for years under an embroidered tablecloth a globe-trotting friend had been kind enough to send me from Bangladesh shortly after Granny’s death, never moved and seldom even having its drawers opened. The discovery that our cats had been using it as a sarcophagus for the much-chewed remains of their furry toys thus seemed eerily appropriate.

For hours after we unearthed this mousy Valley of the Kings, the kitties prowled around protectively, snarling at us when we tried to discard the most decomposed of them. Clearly, that dresser had a preoccupation with death, and who can blame it, after the life it’s led?

I’m happy to say that it is no longer in the house — and that I have both a sunnier place to work and slightly more storage space for my books.

Speaking of which, last time, I was touting the virtues of getting into the habit of reading every (or as close to every as possible) first book published in your book category this year…and next year, and the year after that. Not only will adherence to this sterling practice give an aspiring writer a very solid sense of how editors and agents conceive of the category — thus rendering it easier to tell whether one’s work genuinely falls within it, a question that plagues many genre-crossers — but it will help develop a sense of one’s target readership as well.

Perhaps the lingering billows of dust from all that furniture moving have temporarily clogged my psychic antennae, but somehow, I felt that this sterling argument left some of you unconvinced yesterday. So I’m going to spend today elaborating.

Sometimes the Furtive Non-Denominational Gift-Giver requires more cajoling than others.

Reading the entire literary output of new authors in a particular subsection of the market may seem like a gargantuan task to some of you, but most of you have no serious reason for trepidation: the majority of book categories actually sport relatively few first-time authors in any year’s harvest of publications.

Yes, Virginia, even in the fairly large categories.

Let me share a deep, dark secret from my past: back in my thankfully long ago agent-seeking days, I made a practice of reading every first literary or mainstream novel written by an American woman under 40 published by a major US publishing house each year. Care to guess how long that took?

I wish I could report that it was a full-time job, but in truth, it wasn’t all that time-consuming. There were few years where more then 25 books answered that description; one year, there were only 7, counting new Canadian female authors. And those 7 were represented by only 3 agencies, I discovered.

Guess whom I queried the instant I uncovered THAT unsavory little fact?

The realization could have made me despair — but instead, it convinced me to sit down and take a good, hard look at the novel I was shopping around, to see if there was any way that I could legitimately make it appeal to readers of more book categories, because that opened up so many more querying possibilities. And sure enough, after I had taken most of the semicolons out of the text and readjusted the thought/action ratio a little, I found that my novel was about equally welcome to agents who represented adult fiction, women’s fiction, and literary fiction — which makes some sense, as there is considerable overlap amongst the readers of all three.

Heck, literary fiction aimed at women is considered downright redundant in some circles of the industry, since college-educated women form about 90% of literary fiction buyers.

And yet the burly writings of Phillip Roth continue to sell well. Yet another cosmic mystery. As that marketing genius Jacqueline Susann once said, “I think Phillip Roth is a great writer. But I wouldn’t want to shake his hand.” (Had I mentioned that I dug up far, far more quotes yesterday than I could ever hope to work into a single post?)

Unless a writer became awfully darned familiar with the book market, how is s/he to know that a book category filled with so many prominent male authors boasts such a largely female readership? Or that literary fiction by women featuring female protagonists is often marketed not as literary fiction, a comparatively tiny market, but as what agents like to call women’s fiction with a literary voice because the women’s fiction market is so huge?

Quoth Queen Marie Leckzinska, wife of Louis XV: “To live in peace with socieity, you must open your eyes to the qualities that are pleasing and close them to to the ludicrous and eccentric that are offensive.”

Hey, she said it; I didn’t.

Following the ever-changing boundaries of one’s chosen book category is only one of the many benefits of reading all of the first-time authors within it, of course. It’s substantially easier to produce something fresh if you know what agents and editors who represent your kind of book have been reading over the past couple of years. How about learning the current conventions of one’s genre, what’s now considered de rigeur and what’s now passé?

While you’re out snooping, why not do some research on what kind of voice have been selling of late, and which eschewed as old-fashioned? Are the Point-of-View Nazis enjoying a resurgence in your selected category, or have they fallen out of fashion? How long are first books in that category these days?

I hesitate to mention length, because it tends to be a sore spot with many aspiring writers. Don’t believe me? Okay, the next time you find yourself at an agents’ or editors’ forum at a conference, stand up and ask how many pages is too long for a submission. Even if the pros are very kind in expressing the answer, the subsequent depression amongst half the audience will be palpable — and most of the time, the writer grumbling in the row behind you will not be muttering that the limits are too high.

In answer to that inquisitive whimper I just heard out in the ether and the giant unshouted question that I suspect underlies it, the long answer is that I’ve written at length on this subject under the BOOK LENGTH category on the list on the right-hand side of this page.

The short answer: in general, 65,000 – 100,000 words — estimated, not actual — or 260 – 400 pages in standard format, is considered roughly normal for a first book. (If you don’t know how or why to estimate a word count, please see the WORD COUNT category on the list at right. If you’re unfamiliar with the restrictions of standard format for manuscripts, please see MANUSCRIPT FORMATTING 101 or STANDARD FORMAT ILLUSTRATED.)

To forestall any imminent heart problems out there, let me hasten to add that length expectations do vary quite a bit by category, genre, and even subgenre. Checking how long first books like yours are lately can save you a whole lot of uncertainty at revision time.

Am I hearing some long-suffering sighs out there? I know; that was a lot of heavy information to toss at you in a single post at the height of holiday season. I have more to say on this subject, but I’m going to sign off for today, to give you some time to digest all of this — or, for those of you whom I have already convinced of the value of stocking up on new works by first-time authors in your area, to scurry off to make a wish list for your FNDGG.

To lighten your hearts a bit before I go, let me just take a second to add: as Francis Bacon wrote so long ago, knowledge is power. In few areas of life is this as true as often as during the querying and submission stages of a writer’s career — because as painful as it may be to accept, scads of queries are rejected on sight because the book is miscategorized or sent to an agent who doesn’t represent that type of book; literally tons of manuscripts are rejected every year because they seem dated or repeat something that’s been done before or are just too long or short by current standards.

How can knowing all that make you more powerful in a situation that often seems arbitrary to aspiring writers? By spurring you to learn about the category in which you are writing, so you may market your work and revise it more effectively. That’s knowledge that can genuinely help you reduce your manuscript’s chances of rejection.

A bit depressing? Perhaps. Time-consuming? Definitely. It’s not for nothing that Lawrence Kasden said, “Being a writer is like having homework every night for the rest of your life.”

But isn’t your writing’s success worth it?

More thoughts on this subject follow tomorrow. In the meantime, keep up the good work!

Keep up the good work!

Posted on - No Comments on Author bios, part IV: the grass is NOT always greener on the other side of the fence, I tell you, although now that you mention it, the neighbors’ yard does seem to be less plagued by giant moles than mine

Author bios, part IV: the grass is NOT always greener on the other side of the fence, I tell you, although now that you mention it, the neighbors’ yard does seem to be less plagued by giant moles than mine

Yes, I’ll admit it: I’ve been a bad mood for the last couple of weeks. Nothing, and I do mean nothing, seems to be going as planned. Noses continue to sniffle, well-meaning distractors keep appearing on my doorstep during my writing time, people who I had thought I was paying to serve my interests have been falling down on the job in fairly remarkable ways, and my mother-in-law called yesterday to report that she’d accidentally invited five more people to Thanksgiving dinner. At my house.

Presumably, the new guests will be sitting on the piano. Or perhaps stuffed inside it, pressed against the harp. It might render the playing of Auld Lang Syne a trifle tricky.

My SO is scheduled to have a Little Talk with his mum on the subject tomorrow.

I seem to have spent the last few weeks traveling from one Little Talk to another. Case in point: remember that yard renovation that we started eons ago, the intended repair after the inadvertent destruction of my garden last March? Would it surprise those of you whose hair has gone grey in the course of similar projects to learn that it’s still not completed, three growing seasons later?

My SO is having a Little Talk with the landscaper as I write this.

Apparently, it’s a source of astonishment to the latter that anyone WOULDN’T want a gigantic hole in the middle of her patio, or that some unreasonable souls might conceivably expect the drip irrigation hoses to be hooked up to something, or that sun-loving plants moved to murky spots under drooping pine trees to get them out of the way of gigantic, soil-gouging machinery couldn’t walk by themselves back to their original plots. In our last Little Talk, he suggested with an absolutely straight face — and some asperity — that if we wanted him to do these things, we should have made sure that they were spelled out explicitly in our original agreement.

Oh, how I wish I was making that last part up. There’s a reason that I’m no longer present for these Little Talks.

Even in the midst of 8 months of my dashing outside continually, screaming, “DON’T DRIVE THE BACKHOE OVER THAT ROSE BED!” at people who, for some reason that I have not been able to fathom, can’t see an established plant without wanting to mash, mangle, yank, behead, or prune it to the point that my great-grandchildren will be wondering what army took a tank to that majestic Douglas fir and why, I can recognize that there’s quite a bit of beauty here, despite and often because of the ambient carnage. I took the picture above yesterday, in fact, standing on my dangerously unstable back porch.

(“You mean you DIDN’T want your back door to open onto a yawning chasm? Lady, if you’d only TOLD me…”)

I have to admit, this photo stunned me after I took it. It wasn’t that I hadn’t noticed that there were pretty things in the yard — why, I spent an hour only last week trying to convince the landscaper that I did not now nor had I ever wanted him to cover those lovely leaves with beauty bark, an abomination upon the earth — but I had, I admit, become a bit myopic. I had been so focused upon what had been going wrong in the yard for so long that I had stopped looking at the big picture.

How myopic, you ask? Well, if I’m honest about it, when I looked at the area above, most of what I saw was this:

A potentially pretty space that had apparently been attacked by giant moles, in short, and ones who were rather careless in the placement of their irrigation lines at that. Had I known that the landscaper’s most consistent preference was for replicating the mole-infestation experience on a mammoth scale as often as possible, I might have placed a stipulation in the original contract that he, well, refrain from burrowing gratuitously.

I also, I suppose, could have had the foresight to mention that I also did not wish him to dive-bomb, set fire to, or spray-paint the Douglas fir in our front yard. The things one realizes in retrospect, eh?

Did I hear some of my long-time readers chuckle in the course of these ruminations on my conceptual near-sightedness? “Gee, Anne,” these sharp-witted aspiring writers observe, “it sounds as though you’ve been looking at your yard with your editorial eyes. What you’ve just described sounds virtually identical to how you’ve depicted Millicent the Agency Screener reading through queries and submissions, zeroing in on the flaws rather than searching for loveliness on the page.”

Well observed, oh chucklers. It’s also how good writers who have been revising and revising their manuscripts start to look at their own work after a while — and how virtually everyone approaching writing his own author bio for the first time views his own credentials.

Oh, you thought that I was just complaining about my yard renovation?

Au contraire, mon frère. (Actually, since there are quite a few of you reading this, if the number of regular hits to this site are to be believed, that should have been mes frères, but don’t stop me; I’m on a roll.) Even aspiring writers with pretty darned good credentials — an MFA, for instance, or being a finalist in a well-respected contest — tend to shake their heads at the prospect of bio-construction, sighing, “But I’ve never been published!”

I’ve got good news for you: that’s not necessarily a barrier to pulling together a killer bio for yourself.

No, seriously. Read on, MacDuff.

Yesterday, I advised all of you to run right out to the nearest well-stocked bookstore and take a gander at a bunch of author bios on the dust jackets of books recently released in your chosen category — not on jackets in general, but on those gracing books like the one that you have written or are writing.

The most helpful ones will probably be those produced by first-time authors in your book category, but ideally, I would like you to spend an hour or so looking at every bio in every book on the relevant shelf at Barnes & Noble. Not only will this help you get a sense of the tone and extent of successful author bios in the section of the publishing world in which you hope to publish, but it will give you a feel for what does and doesn’t work in a bio.

A sense of where the irrigation hoses tend to be left hanging in mid-air, so to speak. Reading each one, ask yourself, “Does this description of the author make me more or less likely to want to buy this book?”

If your local B&N is stocked like mine, you may be surprised at how often the answer is no.

Actually, I probably should have warned you about this yesterday: there are a LOT of lousy author bios out there, littering up the covers of otherwise perfectly fine books. Clearly, a boring or hastily-written bio is not a significant barrier to publication — which is interesting, because a really great bio can be such a valuable marketing tool for a book.

Reading the duds may seem like a waste of your time, but actually, you can learn a lot from the bad ones, which typically share some common traits. You can learn what to avoid.

After you’ve read a couple of dozen, what makes the bad ones bad becomes apparent. The bad ones are too similar, which renders them inherently dull. At their worst, they are merely lists of where the author went to school, if anywhere, what the author did (or does) for a living before (or besides) writing, where they live now, and their marital status.

For those of you who have not yet scoured your local bookstore, scores of them end up sounding something like this:

Turgid McGee was born in upstate New York. After attending the Albany Boys’ Reformatory, he served a term in the U.S. Air Force. After graduating from Princeton University, McGee attended law school at the University of Oklahoma. Now retired, McGee now lives in Bermuda with his wife, Appalled, and his three children, Sleepy, Dopey, and Sneezy. He is currently working on his second book.

Yes, it lists a bunch of fairly impressive facts about the author, but it doesn’t exactly make you want to run right out and pick up McGee’s book, doesn’t it? That’s precisely the reaction that Millicent, her boss the agent, and any editor to whom they might happen to mention this book will probably have: YAWN.

But inducing boredom is not ol’ Turgid’s worst offense here. The biggest problem with this blurb is that it’s poor marketing material.

Unsure of the difference? Okay, here’s an easy test that will make the marketing shortcomings rise to the top. Quick, based solely on that bio, answer these essential questions:

What is Turgid’s book about? 

Why is he uniquely qualified to write it?

Does he have any background in writing at all?

Does he have any sense of humor, derring-do, or other desirable human characteristic?

If you picked up this book in a used bookstore years from now, would you have any interest in checking the shelves to see what his second book was?

 

Turgid’s bio fails as marketing because it does not even begin to address any of these crucial issues — all matters in which the denizens of any potential publisher’s marketing department would be vitally interested, I assure you.

And yes, in case you’re wondering, this set of questions can — and should, if you happen to be the author writing it — be applied to any author bio. if the answer to any of these questions is murky, it’s not put together very well.

Turgid also made a subtle mistake here, one that perhaps only those who have read a whole lot of author bios — such as, say, an agent, an editor, or a me — would catch. Any thoughts?

Give yourself three gold stars for the day if you said that Turgid mentions he attended the University of Oklahoma, not that he graduated from it. This means something very specific in bio-speak, something that Turgid probably did not intend.

Attended is the standard industry euphemism for not having finished a degree program — when a publishing professional reads “Daffy Duck attended Yale University” in an author bio, she is automatically going to assume that poor Daffy dropped out after a year.

And this is problematic in the current case, since (and knowing dear old Turgid so well, I can say this with authority) he actually did obtain his law degree. With honors, no less.

Moral: if you graduated from a school, say so.

And as a personal favor to me, never, ever make the astonishingly common grammatical error of saying that you graduated a school, a misstatement that would put virtually any language-loving Millicent’s teeth on edge; retain the necessary preposition and say that you graduated from it.

Trust me, that’s not a mole hole you want to leave exposed.

To his credit, Turgid did this part correctly: he introduced his law school experience of indeterminate length and success with After graduating from Princeton University…. Had he utilized the unfortunately common structure After graduating Princeton… that would have meant, literally, that he handed the school the diploma, not the other way around.

I can’t tell you how many times I have been introduced as the speaker who “graduated Harvard.” It makes my molars grind together.

Speaking of my own credentials, looking at my own bio on this website, I’m not sure that I’ve avoided all of Turgid’s mistakes, but as far as the industry is concerned, the 50-word bio (i.e., what’s likely to be on Amazon or most blogs, for instance) and the 250-word bio (for submission and a book jacket) are entirely different animals. What I’ve posted on this site is a specimen of the latter. The former does tend to be a list, but the latter is the author’s big chance to prove to the publishing industry that she is not only a talented writer, but a person who might actually be interesting to know.

But if you can possibly make that 50-word bio intriguing, rather than a rote recitation of biographical facts, I, for one, would love to see it.

If you are in doubt about whether a certain tidbit is appropriate to include, use this three-part test:

(1) Would you be comfortable having that fact displayed on the dust jacket of this particular book for all eternity?

(2) Even if your sainted mother were to pick up a copy? What about your sainted grandmother and her entire bridge club?

(3) More importantly, is it a detail that would help build the reader’s confidence that the author of this book is has credibly mastered its subject matter?

Note that I specified THIS book. It is perfectly legitimate to have different bios for different projects; in fact, it’s sometimes advisable, if your various projects have very different emphases or target markets, to highlight the relevant parts of your character in each.

I used to do quite a bit of food and wine writing (under an alter ego, now gratefully defunct). That bio emphasized the fact that I grew up on the second floor of a winery in the Napa Valley — which is true, incidentally. For the nonfiction book I sold last year, a serious examination of political and environmental subjects, however, the winery connection is less relevant, and my credibility more, so the bio I used for it gave greater prominence to the fact that I hold degrees from some pretty prominent and snotty schools.

I graduated from them, thank you very much.

It is perfectly acceptable to make your bio funny, especially if your book is funny. My comic novel, currently cooling its heels in my agent’s office for what seems like an awfully long time, relies heavily on my quirky sense of humor, so I was able to pull out all the stops and gear the accompanying author bio for maximum comic value. It mentions, among other things, that I learned to run a still when I was in elementary school and that when I was a delegate to a national political convention which shall remain nameless, an over-eager cameraman chasing a minor candidate knocked me over, spraining both my ankles. The next day of the convention, I covered my bandaged limbs with political stickers and propped them up on a rail; the AP spread photographs of this, billed as evidence of the dangers of political activism, all over the globe.

As impressive as some of my other credentials? No. But do you think the editors who read my bio are going to remember me?

As you may see, I think it is of paramount importance for an author’s bio not to be boring, provided that everything said there is true. (Yes, my father really did teach me to make brandy when I was in elementary school. Yours didn’t?)

If you honestly can’t think of anything memorable about yourself, try asking a couple of friends to describe you. Chances are, they will mention the top few things that should be in your bio.

If that doesn’t work, try asking a couple of people who can’t stand you. The traits they dislike most may well enchant Millicent. (I’m only half-kidding about this; warm personal enemies can be very insightful.)

Remember, this is the document your agent will be using in order to describe you to editors, and editors to other editors at editorial meetings while arguing in favor of buying your book. If your full-fledged author bio doesn’t give the impression that if the reader were trapped in a snowstorm for three days with you, you would be capable of keeping the reader entertained with anecdotes the whole time, your bio isn’t interesting enough.

And, perhaps, if you’re lucky, something in your bio will stick in your agent’s mind enough down the road that it will occur to her to pitch your offhand reference to it to a sniffly editor in an elevator, or to poke you in the ribs at a party and urge you to pitch an on-hold project.

That’s the kind of thing that happens to interesting people.

Whatever you do, though, don’t beat yourself up if you don’t have the credentials that people typically think of as résumé-fodder for an author: prior publications, awards, the blessings of the Iowa Writers’ Workshop, a hug from a grateful president or prime minister after s/he has hung a medal around your neck and declared you a national treasure. The fact is, the vast majority of the authors who have sold first books within recent memory did not have those credentials when they first began querying.

Yes, really. Unless they happened to be blessed with a self-confidence that would make your average messiah blush for shame, you can bet your next-to-bottom dollar that at some point early in their writing careers, they all spent at least a few bad hours staring ruefully at their lifetime of achievements, seeing only the mole holes and missing the beauty of the landscape.

Don’t worry; I’m far from finished with my suggestions about where you might want to start looking in your yard. But don’t ask me to recommend a landscaper in Seattle; clearly, I’m not qualified.

Keep mulling over what makes you fascinating, everybody — and keep up the good work!

Posted on - No Comments on Building block of the pitch #5: the magic first hundred words, or, as I like to think of it, the formula for urbanity

Building block of the pitch #5: the magic first hundred words, or, as I like to think of it, the formula for urbanity

Okay, today is where this series starts to get exciting: if you’ve been following my lightning-fast posts for the past couple of weeks, and doing your homework, you have already constructed several significant building blocks of your pitch. (You’ve constructed quite a bit of a good query letter, too, but I’ll come back to that after I’ve run all the way through the pitching cycle.)

Really, you’re to be congratulated; you’re already far more prepared to market your work than 90% of the writers who slink into pitch meetings.

I’m quite serious about this. By now, you have faced some of the most basic fears most writers harbor about pitching (June 20, 21, 24), determined your book’s category (June 26-27), identified your target market and figured out how to describe it to folks in the industry (June 27-28), figured out what about it is fresh (June 19, July 1), come up with a few strong selling points (June 29-30), and developed a snappy keynote statement (July 1).

To put all that in terms of gaining fluency in a foreign language, you’ve already learned enough to order a meal in a fancy restaurant in Publishingland. By the end of the next couple of posts, you’re going to be able to chat with the waiter.

Impossible, you say? Read on.

Today, I’m going to show you how to pull all of the elements you’ve already constructed together into the first hundred words you say to anyone you meet at a writer’s conference. With these first hundred words, even the shyest, most reclusive writer can launch into a professional-sounding discussion with anyone in the publishing industry.

And I do mean ANYONE, be it an agent or editor to whom you are pitching, a writer who is sitting next to you in a class, or the person standing next to you while you are dunking your teabag in hot water, trying to wake up before the 8 a.m. agent and editor forum.

Nifty trick, eh?

Once again, I must add a disclaimer about my own tendency toward iconoclastism: this strategy is an invention of my own, because I flatly hate the fact that the rise of pitching has made it necessary for people whose best talent is expressing themselves at length and in writing to sell their work in short, verbal bursts. I feel that pitching unfairly penalizes the shy and the complex-minded, in addition to tending to sidestep the question that agents and editors most need to know about a brand-new writer: not can she speak, but can she write?

However, since we’re stuck with pitching and querying as our two means of landing agents, we need to make the best of it. But — as some of you MAY have figured out by now — I don’t believe that just telling writers to compress their lives’ work into three sentences is sufficient preparation for doing it successfully.

In fact, I think that encouraging writers to think that those three sentences are all that is needed to sell a book is short-sighted, inaccurate — and is an almost sure-fire recipe for ending up feeling tongue-tied and helpless in a pitching situation.

Over the years, I’ve watched hundreds and hundreds of stammering writers struggle to express themselves at conferences all over the country. Not just because pitching is genuinely hard, but also because they had blindly followed the pervasive pitching advice and prepared only three sentences — no more, no less — about their books.

Which left them with precisely nothing else to say about it, or at least nothing else that they had polished enough to roll smoothly off their tongues.

Seriously, this species of brain freeze happens all the time to good writers, squelching their big chance to make a connection with the right person to help their book to publication. Frequently, these poor souls forget even to introduce themselves prior to giving their official 3-line pitch; most of the time, they walk out of the pitch without having told the agent what kind of book it is.

Leaving the agent or editor understandably confused and frustrated, as you may well imagine.

The results, I’m afraid, are relatively predictable: a meeting that neither party can feel good about, and one that ends without a request to submit pages.

Frankly, I think it’s rather cruel to put well-meaning people in this position. There is certainly a place in the publishing industry for the three-sentence pitch — quite a significant place, about which I will tell you over the next few days — but there is information about you and your book that should logically be mentioned BEFORE those three sentences, so the agent or editor to whom you are pitching knows what the heck you are talking about.

In answer to that gigantic unspoken cry of, “What do you mean, I have to say something to an agent or editor BEFORE I pitch! I was told I had to prepare only three sentences, total, and I would be home free!” we all just heard, I can only reply: yes, yes, I know. But I have literally never seen a conference brochure that gave advice on what to say BEFORE a pitch.

The fact is, simple etiquette forbids charging up to a total stranger, even if you have an appointment with her, and blurting, “There’s this good actor who can’t get a job, so he puts on women’s clothing and auditions. Once he’s a popular actress, he falls in love with a woman who doesn’t know he’s a man.”

That’s a Hollywood-style pitch for Tootsie, by the way, a great story. But even if you run up to an agent and shout out the best pitch for the best story that ever dropped from human lips, the agent is going to wonder who the heck you are and why you have no manners.

Mastering the magic first hundred words will transform you from the Jerry Lewis of pitchers into the Cary Grant of same. Urbanity is key here, people: ideally, both pitcher and pitchee should feel at ease; observing the niceties is conducive to that.

And not just for reasons of style; I’m being practical. Trust me, in the many, many different social situations where a writer is expected to be able to speak coherently about her work, very few are conducive to coughing up three sentences completely out of context. There are social graces to be observed.

So take it away, Cary.

The goal of my first hundred words formula is to give you a lead-in to any conversation that you will have at a writer’s conference, or indeed, anywhere within the profession. Equipped with these magic words, you can feel confident introducing yourself to anyone, no matter how important or intimidating, because you will know that you are talking about your work in a professional manner.

Whetted your appetite yet? Ready to learn what they are? Here goes:

”Hi, I’m (YOUR NAME), and I write (BOOK CATEGORY). My latest project, (TITLE), is geared toward (TARGET MARKET). See how it grabs you: (KEYNOTE).”

Voilà! You are now equipped to start a conversation with anybody at any writing event in the English-speaking world.

These magic words — which, you will note, are NOT generic, but personalized for YOUR book — will introduce you and your work in the language used by the industry, establishing you right off the bat as someone to take seriously.

You’re welcome.

The beauty of the first hundred words formula (if I do say so myself) is its versatility. If you learn them by heart, you can walk into any pitching situation — be it a formal, 15-minute meeting with the agent of your dreams or a chance meeting at the dessert bar when you and an editor are reaching for the same miniature éclair — confident that you can comport yourself with ease and grace.

Why is so important to introduce yourself gracefully — and get to your point quickly? Well, agents and editors are (as I believe I may have mentioned seven or eight hundred times before) MAGNIFICENTLY busy people; they honestly do prefer to work with writers to whom they will not have to explain each and every nuance of the road to publication.

(That’s my job, right?)

It’s natural to be hesitant when approaching someone who could conceivably change your life. But think about what even a brief flare-up of shyness, modesty, or just plain insecurity at the moment of approach can look like from their perspective. By the time the average pitcher has gotten around to mentioning her book after several minutes of shilly-shallying, the agent in front of her has usually already mentally stamped her foreheads with “TIME-CONSUMING” in bright red letters.

Which means, in practical terms, that in any subsequent pitch, her book is going to have to sound amazing, rather than just good, for the agent to want to see it. And in a hallway encounter, she might not get to pitch at all.

By introducing yourself and your work in the lingua franca of the industry, however, you will immediately establish yourself as someone who has taken the time to learn the ropes. Believe me, they will appreciate it.

I’m sensing some insecurity out there, amn’t I? “But Anne,” I hear some of the more modest amongst you protest, “I DON’T know much about how publishing works. They’ll see through my false mask of confidence right away. And look — that agent has a knife! AHHHHHH!” (Sound of talented body thudding onto the ground.)

Would this be a good time to point out that the vast majority of aspiring writers radically overestimate how scary interacting with an agent or editor will be, building it up in their minds until it can seem downright life-threatening?

Which is, of course, ridiculous: in my experience, very few agents come to conferences armed. In their natural habitat, they will only attack writers if provoked, wounded, or very, very hungry.

Seriously, most genuinely like good writing and good writers; apart from a few sadists who get their jollies bullying the innocent, they’re not there to pick fights. A pitch, either in a formal or an informal context, is not an exercise in an agent or editor’s trying to trick an aspiring writer into making a career-destroying mistake. They come to these conferences to find talent.

They want to like you, honest.

But they will like you better if you meet them halfway. Let’s take another gander at those magic first hundred words, to see precisely how far they can bridge that gap:

”Hi, I’m (YOUR NAME), and I write (BOOK CATEGORY). My latest project, (TITLE), is geared toward (TARGET MARKET). See how it grabs you: (KEYNOTE).”

Believe me, to an agent or editor who has been listening to writers stammer helplessly all day, this simple speech will be downright refreshing. Quite apart from the content conveying what they actually want to KNOW — again, something of a rarity in a three-line pitch — the magic first hundred words also say:

”Hi, I’m a polite and professional writer who has taken the time to learn how you and your ilk describe books. I understand that in order to make a living, you need to be able to pitch good books to others, so I have been considerate enough to figure out both the BOOK CATEGORY and TARGET MARKET. Rather than assuming that you have no individual tastes, I am now going to run the premise by you: (KEYNOTE).”

What’s to see through? Over the past couple of weeks, you HAVE done all these things, right?

Practice your magic first hundred words until they flow out of your smoothly, without an initial pause. And not just in your mind: OUT LOUD, so you get used to hearing yourself say them. Only repetition will make them feel natural.

Which is a perfectly lovely reason not to save the magic first hundred words for the important folks at a conference, but to use them to introduce yourself to the writer standing ahead of you in the registration line. And the one behind you, as well as the people sitting around you at the first seminar on the first day.

In fact, it would be perfectly accurate to say that any writers’ conference anywhere in the world will be stuffed to capacity with people upon whom to practice this speech. Knock yourself out.

One caveat about using these words to meet other writers at a conference: they’re a great introduction, but do give the other party a chance to speak as well. It is accepted conference etiquette to ask the other party what HE writes before you start going on at too great length about your own work. So if you find that you have been speaking for more than a couple of minutes to a fellow writer, without hearing anyone’s voice but your own, make sure to stop yourself and ask what the other writer writes.

In this context, the very brevity of the first 100 words will ensure that you are being polite; if your new acquaintance is interested, he will ask for more details about your book.

I mention this, because it’s been my experience that writers, especially those attending their first conferences, tend to underestimate how much they will enjoy talking to another sympathetic soul about their work. It’s not at all unusual for a writer to realize with a shock that he’s been talking non-stop for twenty minutes.

Completely understandable, of course. We writers are, by definition, rather isolated creatures: we spend much of our time by ourselves, tapping away at a keyboard. Ours is one of the few professions where a touch of agoraphobia is actually a professional advantage, after all.

It can be very lonely — which is precisely why you’re going to want to use the magic first hundred words to introduce yourself to as many kindred souls as you possibly can at a conference. What better place to meet buddies to e-mail when you feel yourself starting to lose momentum? Where else are you more likely to find talented people eager to form a critique group?

Not to mention the distinct possibility that some of those people sitting next to you in seminars are going to be household names someday.

This is, in fact, an excellent place for a writer to find new friends who GET what it’s like to be a writer. And at that, let no one sneeze.

Let’s face it, most of our non-writing friends’ curiosity about what we’re DOING for all that time we’re shut up in our studios is limited to the occasional, “So, finished the novel yet?” and the extortion of a vague promise to sign a copy for them when it eventually comes out.

(Word to the wise: get out of the habit NOW of promising these people free copies of your future books: nowadays, authors get comparatively few free copies; you don’t want to end up paying for dozens of extra copies to fulfill all those vague past promises, do you?)

Back to my original point: at a writers’ conference, or even at a pitch meeting, the euphoria of meeting another human being who actually WANTS to hear about what you are writing, who is THRILLED to discuss the significant difficulties involved in finding time to write when you have a couple of small children scurrying around the house, who says fabulously encouraging things like, “Gee, that’s a great title!”

Well, let’s just say it’s easy to get carried away.

For the sake of the long-term friendships you can make at a conference, make sure you listen as much as you talk. For your conversational convenience, the magic first hundred words transform readily into questions about what concerns writers:

”Hi, what’s your name? What do you write? Who is your target audience? What’s your premise?

Senseing a theme here?

By all means, though, use your fellow conference attendees to get used to speaking your first hundred words — and your pitch, while you’re at it. It’s great practice, and it’s a good way to meet other writers working in your genre. Most writers are genuinely nice people — and wouldn’t it be great if, on the day your agent calls you to say she’s received a stellar offer for your first book, if you knew a dozen writers that you could call immediately, people who would UNDERSTAND what an achievement it was?

Trust me on this one: you don’t want to have to wonder whom to call when that happy day comes.

Practice, practice, practice those first hundred words, my friends, until they roll off your tongue with the ease of saying good morning to your co-workers. They’re going to be your security blanket when you’re nervous, and your calling card when you are not.

Starting tomorrow, we’ll be moving to the elevator speech (that’s those pesky three sentences we’ve all heard so much about), so do plan to take some time off from barbequing and watching fireworks to join us here.

After that, we’ll be ready for the home stretch: pulling it all together for the pitch proper. Can the query letter be far behind?

You’re doing really, really well — keep up the good work!

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Building block of the pitch #2, part II: the book market’s a banquet of possibilities, and most poor pitchers are starving to death

Last time, I urged you to think about your target reader — and why that reader really wants to read your book, rather than any other book currently on the market. Not only is this useful information to include in your pitch (yes, yes, we’re getting to it) and query letter, but it ALWAYS pays to be prepared in as many ways as possible for questions you may be asked about your book’s market potential.

Remember, your goal in preparing to pitch is not to compress the plot into a single breath’s worth of sentences, to be gasped out as quickly as possible before you fall in a dead faint at the agent’s feet: it’s to be able to present your work intelligently and professionally in a variety of promotional contexts. (And yes, I’m aware that most conference brochures will tell you the opposite. They’re wrong.)

And if you’re going to be talking about your book to people you want to sell it for you, “Who is your target audience?” is not, after all, an unreasonable question for them to ask. Telling them up front shows that you understand what they do for a living.

Which, at most literary conferences, will render you something of a novelty.

Yesterday, I suggested in passing that one good way to identify your book’s target market is to seek out how many people are already demonstrably interested in the book’s subject matter. Not the good folks who are already out there buying novels like yours, bless ‘em, but potential readers with an interest in some aspect of the story you are telling.

What do I mean? Well, in even the most personal literary fiction, even the most intimate memoir is about something other than the writing in the book, right? A sensitive novel about a professional mah-jongg player who falls in love with a bricklayer she meets in her Morris dancing class is arguably not only going to be of interest to inveterate readers of women’s fiction; potentially, those who already participate in mah-jongg, bricklaying, and Morris dancing might well find your book fascinating.

If you doubt that such interests translate into book sales, take a gander at how many books only marginally related to golf there are: quite a few, probably disproportionate to the percentage of the reading population who actually plays the game. But think about Christmas and Father’s Day: these books answer the perennial question, “What do you give the golfer who has everything BUT a thriller about a 5 iron-wielding maniac?”

These people are as legitimately your book’s target market as readers who regularly buy books in your chosen category. Declare them as such. It’s not enough just to tell agents and editors that these additional demographics exist, however. For this information to help you market your book, you’re going to have to get specific.

To go back to yesterday’s example, let’s say you’ve written a charming novel about Tina, a Gen X woman who finds herself reliving the trauma of her parents’ divorce when she was 12. As the better-prepared incarnations of Suzette informed us yesterday (you had to be there), there are 47 Gen Xers currently living in the U.S., roughly half of whom have divorced parents. And half of them are, like Tina, female.

So without reaching at all, Suzette could safely say that almost 12 million Americans already have life experience that would incline them to identify with Tina. That’s a heck of a lot more persuasive, from an agent’s point of view, than merely pointing out that daughters of divorced parents might conceivably find resonance in Suzette’s book.

Nor need Suzette limit herself to the demographic closest to her protagonist’s; she could consider the vocations and avocations of minor characters as well. If Tina’s father is a collector of classic cars, do you think he’s the only one in the country? If her best friend has a child with Down syndrome, wouldn’t your book be interesting to parents dealing with similar issues?

And given that one of the greatest gifts the internet has bestowed upon us all is the ability to create interest-based communities amongst far-flung people, what’s the probability that a simple web search will turn up a support group or an article containing statistics about just how many of these fine people are currently navigating their way across the earth’s crust?

”Whoa!” I hear some of you cry indignantly. “Who do I look like, George Gallup? Wouldn’t any agent or editor who specializes in a book like mine have a substantially better idea of the existing market than I ever could — and what’s more, infinitely greater practical means of finding out the relevant statistics? Do I have to do ALL of the agent’s job for him? When will this nightmare end, oh Lord, when will it end?”

You’re beautiful when you get angry. Especially, as in this case, when annoyance stems from a very real change in the publishing industry: even ten years ago, no one, but no one, would have expected a fiction writer to be able to produce relevant potential target market statistics for her book. (It’s always been standard for NF book proposals.)

And even now, you could probably get away with not quoting actual statistics, as long as you are very specific about whom your ideal reader will be. However, if you do, you run the very serious risk of the agent or editor to whom you are pitching underestimating how big your potential market is.

And when I say underestimating, I’m not talking about a merely imprecise ballpark estimate. I’m talking about an extremely busy publishing professional who hears a pitch or reads a query and thinks, “This would be really appealing to readers who’ve recently experienced deaths in their immediate families, but realistically, how many of them could there be in the United States in any given year? Maybe a hundred thousand? That’s a niche market.”

Niche market, incidentally, is the industry’s polite term for any group of people too small to deserve its own floor-to-ceiling shelf at Barnes & Noble.

But the book described above has millions of readers with direct personal experience of dealing with a loved one’s death. How do I know this? I did some research: in 2004, 8 million people in the US suffered deaths in the immediate family; of those, 400,000 of the survivors were under the age of 25. Before they are old enough to vote, more than 2% of Americans have lost at least one parent. Furthermore, widows and widowers make up 7% of the U.S. population; 45% of women over the age of 65 have been widowed at least once.

If that’s a niche in the book-buying market, I’d hate to see a cave.

How much harm could it possibly do if your dream agent or editor misunderstands the size of your book’s potential audience? Let me let you in on a little industry secret: people in the industry have a very clear idea of what HAS sold in the past, but are not always very accurate predictors about what WILL sell in the future. THE FIRST WIVES’ CLUB floated around forever before it found a home, for instance, as, I’m told, did COLD MOUNTAIN.

And let’s not even begin to talk about BRIDGET JONES. My point is, it might be worth taking some of the prevailing wisdom floating around writers’ conferences with a grain of salt. Acquiring a book is ALWAYS a speculation.

Historically, a book’s getting rejected quite a bit hasn’t necessarily proven a very good predictor of its eventual success. In fact, five of the ten best-selling books of the twentieth century were initially refused by more than a dozen publishers who simply did not understand their market appeal — and refused to take a chance on a first-time author. Get a load of what got turned down as appealing to only a niche market:

Richard Hooker’s M*A*S*H — rejected by 21 publishing houses. {“How many Army doctors could there possibly be?” they must have scoffed. “And who else would care?”)

Thor Heyerdahl’s KON-TIKI — rejected by 20 publishing houses. (Yes, THAT Kon-Tiki. “This might appeal to people who sail for pleasure, but can we afford a novel for the yacht-owning niche?”)

Dr. Seuss’ first book, AND TO THINK THAT I SAW IT ON MULBERRY STREET — rejected by 23 publishing houses. (“Do we really want to confuse children?”)

Richard Bach’s JONATHAN LIVINGSTON SEAGULL — rejected by 18 publishing houses. (“The only person I have ever known who cared about seagulls was my mad great-aunt Kate, who spent her last years wandering down to the beach to offer them caviar on crackers. Next!”)

Patrick Dennis’ AUNTIE MAME — rejected by 17 publishing houses. (I have no idea what they were thinking here; sorry.)

To render these rejections more impressive, these first books were passed upon back when it was significantly easier to get published than it is now. Back then, the major publishing houses were still willing to read unagented work; it was before the computer explosion multiplied submissions exponentially, and before the array of major publishing houses consolidated into just a few.

With this much editorial rejection, can you imagine how difficult it would have been for any of these books to find an agent today, let alone a publisher?

And yet can you even picture the publishing world without any of them? Aren’t you glad they didn’t listen to the prevailing wisdom?

But if you were Richard Hooker today, wouldn’t you take a few moments to verify the number of Korean War veterans (or veterans of any foreign war, or doctors who have served in war zones, or…) BEFORE you composed your first query letter? If for no other reason than to make it easier for your agent to pitch the book to editors, for your editor to pitch it in-house, and the marketing department to pitch it to distributors.

The Internet is a tremendous resource for finding such statistics, although do double-check the sources of statistics you find there — not all of the information floating around the web is credible.

How can you verify the numbers? Call the main branch of public library in the big city closest to you, and ask to speak to the reference librarian. (In Seattle, the Quick Information Line number is 206-386-4636, and the staff is amazing. Send them flowers.) They may not always be able to find the particular fact you are seeking, but they can pretty much invariably steer you in the right direction.

One caveat about information line etiquette: every time I have ever given this advice in a class, at least one writer has come stomping back to me. “I called and asked,” this earnest soul will cry with ire, “but they said they couldn’t help me.” When prodded, they all turn out to have made the same mistake: they called up an information line and said something on the order of, “I am marketing a YA novel about a serial killer. What statistics can you give me?”

Naturally, the info line folks demurred; it’s not their job, after all, to come up with marketing insights for aspiring writers’ books.

What their job does render them eminently qualified to do, on the other hand, is to answer questions like, “Can you tell me, please, how many US high schools offer gun safety classes? And how many students take these classes each year?”

The moral: make your questions as specific as possible, and don’t ask more than three in any given call. (You can always call back tomorrow, right?)

And please, don’t waste their time by telling them WHY you want to know, or you’re likely to end up with statistics about how many first novels on coal-mining beauty queens were sold within the last five years. Keep it short and to the point.

Tomorrow, I shall move on to the next building block of a great pitch: identifying your book’s selling points. In the meantime, keep up the good work!

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Building block of the pitch #2: never assume — and other lessons gleaned from Saturday morning cartoons

Did I overwhelm you yesterday, by cramming everything you always wanted to know about book categories but were afraid to ask into a single post? I hope not; I’ll try to take my Building Blocks of the Pitch series a touch more slowly from here on out. And, as always, if any of you out there find what I’m suggesting confusing, I would MUCH rather that you ask me about it BEFORE you follow my advice than after.

I’m funny that way.

What I hope none of you will do is simply zone out during this series because you aren’t planning on pitching anytime soon. Believe it or not, learning how to give a verbal pitch well will improve your ability to write query letters and synopses — all three are built, after all, out of the same essential components, based upon a firm understanding of how the industry does and doesn’t work.

So as Fat Albert used to say, if you’re not careful, you might learn something before it’s done.

Yesterday, I introduced (quickly) the first building block of a successful pitch: the book category, the terminology that enables everyone in the industry to know instantly which presses, editors, and agents might be interested in a particular book.

Being able to describe one’s book in market terms is as essential for a killer pitch as for an effective query letter. As much as writers seem to adore describing their work as, “Well, it’s sort of a romance, with a thriller plot, a horror villain, and a resolution like a cosy mystery,” agents and editors tend to hear ambiguous descriptions as either waffling, a book’s not being ready to market, or the author’s just not being very familiar with how the industry actually works. The more specific you can be about your book’s category, the more professional you will sound.

Which means, incidentally, that within the pitch setting, you might want to avoid those ever-popular terms of waffle, my writing defies categorization, my book is too complex to categorize, my book isn’t like anything else out there, no one has ever written a book like this before, and it’s sort of autobiographical. Which, translated into industry-speak, come across respectively as I’m not familiar with how books are sold in North America, I don’t know one book category from another, I’m not familiar with the current market in my area of interest — which means, Mr. Agent, that I haven’t been buying your clients’ work lately, I’m not familiar with the history of the book market in my area, and I was afraid people would hurt me if I wrote this story as a memoir.

Hey, I just report the rules; I don’t make ‘em up.

My point is, walking into a pitch meeting NOT knowing how the industry would categorize your book is not smart strategy. It may feel like writing your own tombstone, but commit to a category and state it at the BEGINNING of your pitch, rather than making your hearer guess.

Why? Well, among other things, being up front about it will permit your pitch-hearer to listen to the CONTENT of your pitch, rather than thinking the whole time, “Well, that sounds sort of like a romance, with a thriller plot, a horror villain, and a resolution like a cosy mystery. How on earth am I going to categorize that?”

‘Nuff said, I think.

So let’s assume that you have in hand that vital first building block, your book’s category. This handy tool will not only feature prominently in your pitch, but also on the title page of your manuscript and in the first few lines of your query letter. (If it’s news to you that your title page should include these elements — or if it’s news to you that your manuscript should include a title page at all — please see the YOUR TITLE PAGE category at right before you even CONSIDER submitting any material to an agent or editor.)

Next, I shall be moving on to a more sophisticated marketing tool, one that is not technically required, but will instantly stamp your pitch/query as more professional. I refer, of course, to identifying your target market.

Or, to be more precise, to preparing a concise, well-considered statement of your book’s target market, including an estimate of how many potential buyers are in that demographic group. And yes, Virginia, that can mean talking — dare I say it? — statistics.

Intimidating news to those of us who vastly preferred the verbal section of the SAT to the math, isn’t it? (Actually, I was always good at math, but I suppose my high school calculus teacher didn’t nickname me Liberal Arts Annie for nothing. Still, there’s no fool like a fool playing hooky, so let’s press on.)

I’m not talking about publishing statistics here; I’m talking about easy-to-track-down population statistics — and that comes as a big surprise to practically every aspiring writer who has ever taken my pitching class. “Why,” they almost invariably cry, “shouldn’t I go to the trouble to find out how many books sold in my chosen category last year? Wouldn’t that prove that my book is important enough to deserve to be published?”

Well, for starters, any agent or editor would already be aware of how well books in the categories they handle sell, right? Mentioning the Amazon numbers for the latest bestseller is hardly going to impress them.

Instead, it makes far more sense to discover how many people there are who have already demonstrated interest in your book’s specific subject matter. But before I talk about how one goes about doing that, let’s discuss what a target market is.

Simply put, the target market for a book is the group of people most likely to buy it. It is the demographic (or the demographics) toward which your publisher will be gearing advertising.

Or, to put it another way, who out there needs your book and why?

I know these are not the first questions we writers like to ask ourselves, but if you pictured your ideal reader, who would it be? What books does this reader already buy? Who are her favorite living authors, and what traits do your books share with those that would draw your ideal reader to both?

While we’re at it, who represents her favorite authors, and would those agents be interested in your book?

Do I hear some disgruntled muttering out there? “I’m not a marketer; I’m a writer,” I hear some of you say. “How the heck should I know who is going to buy my book? And anyway, shouldn’t a well-written book be its own justification to anyone but a money-grubbing philistine?”

Well, yes, in a perfect world — or one without a competitive market. But neither is, alas, the world in which we currently live. As nice as it would be if readers flocked to buy our books simply because we had invested a whole lot of time in writing them, no potential book buyer is interested in EVERY book on the market, right? There are enough beautifully-written books out there that most readers expect to be offered something else as well: an exciting plot, for instance, or information about an interesting phenomenon.

To pitch or query your book successfully, you’re going to need to be able to make it look to the philistines like a good investment.

And before anybody out there gets huffy about how the industry really ought to publish gorgeously-written books for art’s sake alone, rather than books that are likely to appeal to a particular demographic, think about what the pure art route would mean from the editor’s POV: if she can realistically bring 4 books to press in the next year (not an unusually low per-editor number, by the way), how many of them can be serious marketing risks, without placing herself in danger of losing her job?

Do Fat Albert and the Cosby kids really need to break down these issues into a song for the likely outcome here to be clear?

It’s very much worth your while to give some thought to your target readership BEFORE you pitch or query, so you may point it out to that nervous editor or market-anxious agent. Try to think about it not as criticism of your book, but as a legitimate marketing question: who is going to read your book, and why?

As with choosing a book category, it pays to be specific. For one thing, it will make you stand out from the crowd of pitchers.

Why? Well, to put it charitably, the vast majority of fiction writers do not think very much about the demographics of their potential readers — which is to say, most don’t seem to consider the question at all. (A luxury, I might point out, that NF writers do not have: NF book proposals invariably have an entire SECTION on target audience. No one ever seems to think that is incompatible with the production of art.) Or when fiction writers are forced to answer the question, they identify their readership in the broadest possible terms.

PLEASE, for your own sake, avoid the oh-so-common trap of the dismissive too-broad answer: women everywhere will be interested in this book; every American will want to buy this; it’s a natural for Oprah. Even in the extremely unlikely event that any of these statements is literally true in your book’s case, agents and editors hear such statements so often that by this point in human history, they simply tune them out.

Especially the one about Oprah.

Seriously, if I had a dime for every time I have heard it, I would own my own publishing house — and the island upon which it stood, the fleet of sailboats to transport books from there to market, and a small navy’s worth of shark-wranglers to keep my employees’ limbs safe while they paddled between editing projects.

Why do sweeping generalizations tend to be ineffectual, you ask? Well, agents and editors do have quite a bit of practical experience with book marketing: they know for a fact that no single book will appeal to EVERY woman in America, for instance. Since they hear such claims so often, after awhile, they just block out all hyperbole.

Coming from authors, that is. Anyone who has ever read a marketing blurb knows that they’re not all that shy about using hyperbole themselves.

Make sure your target market are believable — but don’t be afraid to use your imagination. Is your ideal reader a college-educated woman in her thirties or forties? Is it a girl aged 10-13 who doesn’t quite fit in with her classmates? Is it an office worker who likes easy-to-follow plots to peruse while he’s running on the treadmill? Is it a working grandmother who fears she will never be able to afford to retire? Is it a commuter who reads on the bus for a couple of hours a day, seeking an escape from a dull, dead-end job?

While these may sound like narrow definitions, each actually represents a very large group of people, and a group that buys a heck of a lot of books. Give some thought to who they are, and what they will get out of your book.

Or, to put a smilier face upon it, how will this reader’s life be improved by reading this particular book, as opposed to any other? Why will the book speak to him?

Again, be as specific as you can. As with book category, if you explain in nebulous terms who you expect to read your book, you will simply not be speaking the language of agents and editors.

If you want to make their lives even easier, throw in some concrete numbers, showing just how big your target market actually is — it will make it MUCH easier for them to sell the book to higher-ups. Sales and marketing departments expect agents and editors to be able to speak in numbers — and no matter how much the editors at a publishing house love any given book, they’re unlikely to make an actual offer for it unless the sales and marketing folks are pretty enthused about it, too.

Doesn’t it make sense to make sure the agent and editor fighting for your book have that demographic information at their fingertips, when it’s relatively easy for you to put it there?

Not yet convinced that it would behoove you to go to the additional effort? Let me give you a concrete example of what can happen if a writer is vague about her target market’s demographics.

Aspiring writer Suzette has written a charming novel about an American woman in her late thirties who finds herself reliving the trauma of her parents’ divorce when she was 12. Since the book is set in the present day, that makes her protagonist a Gen Xer, as Suzette herself is. Let’s further assume that like the vast majority of pitchers, she has not thought about her target market before walking into her appointment with agent Briana.

So she’s stunned when Briana, the agent to whom she is pitching, says that there’s no market for such a book. But being a bright person, quick on her feet, Suzette comes up with a plausible response: “I’m the target market for this book,” she says. “People like me.”

Now, that’s actually a pretty good answer — readers are often drawn to the work of writers like themselves — but it is vague. What Suzette really meant was, “My target readership is women born between 1964 and 1975, half of whom have divorced parents. Just under 12 million Americans, in other words — and that’s just for starters.”

But Briana heard what Suzette SAID, not what she MEANT. Since they’ve just met, how reasonable was it for Suzette to expect Briana to read her mind?

The result was that Briana thought: “Oh, God, another book for aspiring writers.” (People like the author, right?) “What does this writer think my agency is, a charitable organization? I’d like to be able to retire someday.”

And what would an editor at a major publishing house (let’s call him Ted) conclude from Suzette’s statement? Something, no doubt, along the lines of, “This writer is writing for her friends. All four of them. Next!”

Clearly, being vague about her target audience has not served Suzette’s interests. Let’s take a peek at what would have happened if she had been a trifle more specific, shall we?

Suzette says: “Yes, there is a target market for my book: Gen Xers, half of whom are women, many of whom have divorced parents.”

Agent Briana thinks: “Hmm, that’s a substantial niche market. 5 million, maybe?”

Sounding more marketable already, isn’t it?

But when Briana pitches it to editor Ted this way, he thinks: “Great, a book for people who aren’t Baby Boomers. Most of the US population is made up of Baby Boomers and their children. Do I really want to publish a book for a niche market of vegans with little disposable income?”

So a little better, but no cigar. Let’s take a look at what happens if Suzette has thought through her readership in advance, and walks into her pitch meetings with Briana and Ted with her statistics all ready to leap off her tongue.

Suzette says (immediately after describing the book): “I’m excited about this project, because I think my protagonist’s divorce trauma will really resonate with the 47 million Gen Xers currently living in the United States. Half of these potential readers have parents who have divorced at least once in their lifetimes. Literally everybody in that age group either had divorces within their own families as kids or had close friends that did. I think this book will strike a chord with these people.”

Agent Briana responds: “There are 47 million Gen Xers? I had no idea there were that many. Let’s talk about your book further over coffee.”

And editor Ted thinks: “47 million! Even if the book actually appealed to only 1% of them, it’s still a market well worth pursuing.”

As scary as it may be to think about, if you are going to make a living as a writer, you will be writing for a public. In order to convince people in the publishing industry that yours is the voice that public wants and needs to hear, you will need to figure out who those people are, and why they will be drawn toward your book.

If you don’t want to make a living at it, of course, you needn’t worry about marketing realities; writing for your own pleasure, and that of your kith and kin, is a laudable pursuit. But if you want total strangers to buy your work, you are going to have to think about marketing it to them.

As I have said before, and shall no doubt say many times again: art for art’s sake is marvelous, but an author’s being cognizant of the realities of the market renders it far more likely that her book is going to be successful.

And, to paraphrase Fat Albert, those who don’t do their homework are not as likely to succeed as often as those who do.

Tomorrow, I shall talk about how to dig up specifics about your target demographic relatively painlessly. In the meantime, don’t play hooky, try not to assume, and keep up the good work!

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That pesky contest synopsis, part II, or Synopsis #1 ? Synopsis #2

Or, to put it graphically:
01_01_53-vulture_web.jpg is not the same fowl as 01_01_7_thumb.jpg

What, you ask, am I talking about? Well, last time, I began talking about the differences between a synopsis that an aspiring writer might submit along with a query or requested pages and one that works well in a contest submission. Although they are called by the same name, they actually serve different purposes, so it’s in your best interests to craft them differently.

Hey, both vultures and peacocks are birds, but you don’t expect them to move from Point A to Point B precisely the same way, do you? Would you feed a peacock Vulture Chow?

Of course not. You’d feed it Peacock Yummies.

Because I had gone over the ins and outs of constructing the former type fairly recently (a series of posts gathered for your reading pleasure under the HOW TO WRITE A SYNOPSIS category in that long list at right), I leapt right into the contest version last time with nary a backward glance. But perhaps that was a tad abrupt.

Let me back up for a moment and define synopsis, for those of you new to the term:

SYNOPSIS, n.: A brief exposition in the present tense of the plot of a novel or the argument of a book. Typically, synopses run from 1-5 pages (double-spaced), depending upon the requirements of the requesting agent, editor, or contest.

In other words, it’s our old bugbear, a coolclips_wb024789.gif

That’s going to be true, incidentally, no matter the context in which it is requested. But, unlike many of the other hoops through which aspiring writers need to jump through on the way to landing an agent, the ability to write a strong synopsis is a skill that’s going to serve you well for your entire literary career.

That’s right, folks: even the long-agented and often-published still need to write ‘em occasionally. Might as well learn to do it well.

Because, after all, no one likes a synopsis that just lies there like a dead trout. Except, perhaps, our friend the vulture.

Now, obviously, it’s a tough task to summarize a 400-page book in just a few pages — no one contests that. You’re going to need to cover that plot with dispatch. But that doesn’t necessarily mean being vague or leaving out eye-catching details.

In both types of synopsis, most fiction writers make the mistake of summarizing the plot in generalities, rather than giving a brief overview of the major conflicts of the plot through a series brief, vividly described scenes redolent with juicy concrete details. The latter is definitely more memorable — which is definitely a great trait in a synopsis.

Not clear on the difference? Let’s take a gander at a fairly typical opening paragraph for a synopsis:

JACQUELINE (42) is experiencing severe problems in her life: a boss who alternately seems to hate and praise her, a father who calls all the time to grill her about her love life, and a wacky neighbor who is constantly knocking on her door to borrow things. She feels like she’s going out of her mind until she meets the man of her dreams, an architect whose bedroom eyes make her swoon, but who may already have a wife. After a series of disturbing “chance” meetings with Josh, she finds that it’s easier to accept a temporary demotion than to keep on fighting battles on all fronts.

Okay, let me ask you: how many lines into that summary did your attention start to wander? How many lines before you started to become confused about what was going on? And if you made it all the way to the end, did you find yourself wondering whether Josh was the architect, the boss, or the neighbor?

Good; you’re thinking like an agency screener. And like a contest judge.

The primary reason that this excerpt doesn’t hold the attention is that it’s stuffed to the gills with generalities and clichés. But a synopsis does not need to present a story with either. Take a look at the same story, summarized with a bit more pizzazz and a lot more specifics:

Freshly-divorced graphic designer JACQUELINE (42) is finding it hard to sleep these days. Staying awake isn’t much of a picnic, either. Her boss, ALBERT (87) cannot seem to make it through a staff meeting at the magazine without criticizing her layouts while running a warm, greasy hand up her stockinged thighs under the conference table.

You already want to read this book, don’t you? That’s because the details are compelling and unusual. Let’s see where else dialing back the vague helps us:

Every morning at precisely 9:24, her habitually-marrying father (OWEN, 67) telephones her at work to see if she met Mr. Right the night before — and when she sheepishly says no, he regales her with tales of his latest paramour. Even her nights are disturbed by her lonely neighbor, CLIVE (24), who can’t seem to make it past midnight without scratching on her door to ask to borrow something — her milk, her hairdryer, her cat.

She manages to run carefully-balanced chaos of her life runs with relative smoothness until dreamy, suspender-wearing architect JOSH (48) comes to measure her office for long-overdue renovations. But is does that untanned line on his left ring finger mean that he, too, is recently separated, or that he’s the kind of rat who slips his wedding ring into his pocket every time he comes within smoldering range of an attractive woman?

Yes, this second synopsis is a trifle longer, but aren’t those few extra lines worth it, when they give the story so much more oomph?

Oomph is, after all, important in a contest entry. A contest judge, like our old friend Millicent the agency screener, typically reads quite a few entries within a single sitting. If you want yours to end up in the pile with the finalists, you’re going to want that judge to remember the STORY of your book, as well as the quality of the writing.

Remember them for positive reasons, that is. If your synopsis doesn’t make the judge make a mental note to rush out and buy that book the nanosecond it hits the shelves, it may be lacking in the oomph department.

Do I see a raised hand or two out there? “But Anne,” I hear some of you asking, “wouldn’t everything you’ve just said be applicable to either a submission OR a contest synopsis? I thought we were talking this week about contest synopses specifically.”

Good point, ethereal questioners. Yes, these principles would apply equally well to either type of synopsis. However, for a contest synopsis, since you will also be submitting the opening of the book — even if the rules merely say that you should include A chapter, rather than Chapter 1, you’re pretty much always going to be better off submitting the beginning — you can get away with covering those early pages only very lightly in the synopsis.

Actually, since those opening 10 pages (or 15, or 25) are all that the judges are going to see of the book, it is justifiable to streamline the plot more than you might for a regular synopsis. If you can make a better, more vivid story by sticking to only the book’s primary plotline (which, in a short synopsis of a long novel, is often the case), go ahead. The point of the contest synopsis, after all, is to wow the judges with what a great storyteller you are, not to reproduce every twist, turn, and minor character’s angst.

This may feel a touch misleading, but after you are wearing the first place ribbon, no one is going to come running up to you crying, “Hey! Your synopsis left out three major plotlines, and didn’t mention the protagonist’s sister! Foul! Foul!”

Trust me on this one.

For memoir, it’s especially important to streamline the story, since the number one problem that most memoir entries present is a tendency to include a little too much information extraneous to the primary plotline. For the synopsis, hit only the dramatic high points — and make sure to give some indication of how the main character grows and changes throughout the book.

Oh, and avoid making the common mistake of mentioning in either a contest or submission synopsis that the story being told is TRUE. Actually, you should eschew it in a query, too: in publishing circles, all nonfiction is assumed to be based upon truth.

Just ask James Frey.

Seriously, the true memoir is as much of an industry pet peeve as the fiction novel or the nonfiction how-to book. To the ears of the industry, all of these terms are redundant.

For other non-fiction entries, you’re going to want to reproduce the basic argument of the book in the synopsis. Starting with a thought-provoking question (“In a society as complex as America’s, why isn’t there more social acceptance of squirrel-lovers?”), then moving on to why the question is important enough to answer is often a good start. Present the essential planks of your argument in logical order, and give some indication of the kind of evidence you intend to use to back it up.

But again, remember to be SPECIFIC in your overview, not vaguely general.

I hear some throat-clearing out there. “Um, Anne? Again, dandy advice for either kind of synopsis, but how should I handle NF in a contest synopsis in particular?”

Tenacious, aren’t you? I can refuse you nothing, so here goes.

In a contest synopsis, it is usually a good idea to include some brief indication of the target market and why your book will serve that market better than what is currently available — essentially, a free taste of the argument that you will be making in your book proposal.

Do keep it short and to-the-point, though. Hyperbole does not work well in this context, so steer clear of grandiose claims (Everyone in North America will want to buy this book!) and stick mostly to saying what the book is ABOUT.

But most of all, make sure that the synopsis makes the book sound like a great read.

As with a novel, the way to achieve this in just a few pages may well involve leaving out some of the less important planks of your argument. Do not feel compelled to give the chapter-by-chapter summary as you would in a book proposal. Just because you have a chapter on the spiritual life of tadpoles in your book on frogs doesn’t necessarily mean than a description of it will read well in a contest synopsis.

Here again, we see that a single book may benefit from having one version of the synopsis that goes out to agents, and another, more streamlined one that gets tucked into contest entries. Different contexts — and sometimes even different contests — may call for different approaches.

Flexibility, after all, is as important a part of the writer’s tool bag as the ability to write an eye-catching opening paragraph. Don’t worry that a judge is going to assume that you don’t understand how to write a submission synopsis — this is a bird of another color, and everyone concerned understands that.

No one familiar with the vulture and the peacock would expect them to flap their wings in exactly the same manner or emit the same sounds, right?

Next time, I shall give a few more pointers on how to make that synopsis appeal a bit more to contest judges — and for those of you who are visually-oriented, I shall be showing examples of how a synopsis should be formatted later in the week. In the meantime, keep up the good work!