Posted on - 3 Comments on A major milestone, and the return of the Point-of-View Nazis!

A major milestone, and the return of the Point-of-View Nazis!

I have two reasons to celebrate today: first, my major novel revision is in the mail, on the way to my agent (and they said a year’s worth of revisions couldn’t be done in a month!); second, this is my hundredth post on my new blog site! Hooray!

For those of you new to my ramblings, this might be a touch confusing, seeing the 1600 pages or so (figured in standard format, naturally) of material on this website. Until mid-July, I was the Resident Writer for the Pacific Northwest Writers’ Association, dispensing advice on their website, before I struck out on my own. So while there are obviously more than hundred posts archived here, only the last hundred were written for here.

I’d like to ask two favors to mark the occasion. First, please do tell your writing friends that this blog is here; since it switched locations rather suddenly last summer (and the PNWA’s new Resident Writer would not allow me to post a goodbye message, or even my new URL, for quite some time), some readers got lost in the transition.

Second, if you have been reading for a while but have never posted a comment, please consider chiming in. Start a discussion; join a discussion; ask a question. The more I know about my readers, the better I can tailor the blog to fit their needs. I know a LOT of folks in the industry; if I don’t know the answer to your question, chances are good that I know someone who does.

Back to the day’s business. For the last few posts, I have been tossing around the term “Point-of-View Nazi” in passing, while discussing the differences between what is a hard-and-fast rule in the industry (like, say, 1-inch margins all around) and what is a matter of style (like, for instance, whether to put character thought in italics). As I’ve mentioned over the last few days, not every writing guru makes a sharp distinction between the two. Nor, typically, do agents and editors speaking at conferences make a point of telling listeners which of their rejection criteria are widely-regarded bloopers, and which merely their personal pet peeves.

And that can be very confusing to those on the querying trail, can’t it? We’re all left wondering if that agent’s diatribe about how swiftly she rejects submissions written in the first person plural means that:

(a) every agent in the industry feels the same way,
(b) the agent in question just tends to market to editors who prefer another type of narrative voice,
(c) the agent in question was in an MFA program with some really annoying writer who insisted upon writing in NOTHING but the second person plural, and she never wants to hear it again as long as she lives,
(d) a wandering Greek chorus attacked the agent when she was a child, so first person plural brings back all kinds of bad memories, or
(e) the agent just didn’t like THE VIRGIN SUICIDES much.

Unfortunately for us all, every single one of these options is equally plausible. The moral: choose your dogmas with care.

Which brings me to the garden variety Point-of-View Nazi, a fellow with whom long-time readers of the blog are already familiar. Typically, he’s the most strident voice in any “only an amateur would do THAT” crowd.

No, I did not invent the term: it’s fairly widely-known industry jargon for any self-styled writing expert who will tell you — and anyone else who will listen — that his particular stylistic preferences are the only ones any sane writer could possibly pick. And, contrary to the experience of anyone who has actually spent any time leafing through volumes in the fiction section of a relatively well-stocked bookstore, a Point-of-View Nazis will often, like the disparager of italics, insist that any manuscript that does not follow his dictates has the proverbial snowball in Hades’ chances of being published.

Sound familiar yet?

Allow me to define the term more specifically. A Point-of-View Nazi (POVN) is a reader — often a teacher, critic, agent, editor, or other person with authority over writers — who believes firmly that the ONLY way to write third-person-narrated fiction is to pick a single character in the book or scene (generally the protagonist) and report ONLY his or her (usually his) thoughts and sensations throughout the piece. Like first-person narration, this conveys only the internal experience of a single character, rather than several or all of the characters in the scene or book.

Now, of course, there is absolutely nothing wrong with this style of narration, inherently: it combines the advantages of a dispassionate narrator with the plotting and pacing plusses of a single perspective. It permits the author to sink deeply (or not) into the consciousness of a chosen character without losing the emotional distance of an omniscient narrator. Since no one else’s POV is depicted, it can render the later actions of other characters more surprising to the reader, which can in turn help build suspense and conflict on the page.

It is not, however, the only third-person narrative possibility — a fact that drives your garden-variety POVN mad with rage.

All of us have our own particular favorite narrative styles, naturally, and many of us have been known to lobby for their use. What distinguishes a POVN from a mere POV enthusiast is his active campaign to dissuade all other writers from EVER considering the inclusion of more than one POV in a third-person narrative.

Just ask one — trust me, he would be more than glad to tell you so. He would like multiple-consciousness narratives to be wiped from the face of the earth with all possible speed. He has been known to tell his students — or members of his writing group, or his clients, or the writers whom he edits or represents — that multiple POV narration in the third person is, to put it politely, terrible writing. It should be stamped out, by statute, if necessary. Feh.

So much for most of the fiction currently being published in the English-speaking world, I guess. And so much for Jane Austen and most of the illustrious third-person narrative-writers of the 18th and 19th centuries, who used multiple perspectives to great effect.

I bring up our forebears advisedly, because one of the reasons that POVNs are so common is that in the post-World War II era, the prose stylings of the 18th and 19th centuries tended to be rejected as old-fashioned (and therefore bad) by writing teachers. “Downright Dickensian,” many a POVN has cried, covering her students’ first forays into fiction with gallons of red ink. “How can we possibly follow the story, with so many characters’ perspectives?”

I should stop here and make a distinction between the POVN and a good reader or editor who objects when a narrative that HAS been sticking to a single POV suddenly wanders into another character’s head. That can be genuinely confusing to any reader, regardless of preexisting belief systems. If a book has been looking out of the protagonist’s eyes, so to speak, for 147 pages, it is a little jarring for the reader to be abruptly introduced to another character’s thoughts. The implication is that the protagonist has magically become psychic, and should be benefiting, along with the reader, from hearing the thoughts of others.

A POVN, however, is not merely the kind of well-meaning soul who will point out this type of slip to aspiring writers. No, a POVN will jump upon ANY instance of multiple perspective, castigating it as inherently unacceptable, even unpublishable writing — and will rather smugly inform the author that she has broken an ironclad writing rule by doing it. They believe it, too. Many of today’s more adamant POVNs are merely transmitting the lessons they were taught in their first good writing classes: for years, many English professors set it down as a general rule that multiple POVs were inherently distracting in a third-person narrative.

Take that, CATCH-22.

Pop quiz, all of you who have read my posts over the last few days: is the POVN’s view on perspective a matter of format, and thus a rule to be observed religiously, or is this a matter of style, to be weighed over thoughtfully while deciding what narrative voice would tell your story best? (Hint: the POVNs will tell you it is one, and I will tell you it is the other.)

Personally, I think the focus of the narrative voice is a stylistic choice, up to the writer, rather than something that can be imposed like the Code of Hammurabi on every novel wavering on human fingertips, waiting to be written. I like to read an author’s work and consider whether her individual writing choices serve her story well, rather than rejecting it outright because of a preconceived notion of what is and isn’t possible.

To be fair, though, as an inveterate reader of literary fiction, I have a special affection for authors whose talent is so vast that they can pull off breaking a major writing commandment from time to time. Alice Walker’s use of punctuation alone in THE COLOR PURPLE would have caused many rigid rule-huggers to dismiss her writing on page 1, but the result is, I think, brilliant. (Fortunately, she already had an agent when she wrote it.)

Similarly, I had always been told that it is a serious mistake to let a protagonist feel sorry for himself for very long, as self-pity quickly becomes boring, but Annie Proulx showed us both a protagonist AND a love interest who feel sorry for themselves for virtually the entirety of THE SHIPPING NEWS (and BROKEBACK MOUNTAIN, come to think of it), with great success.

And so on. I love to discover a writer so skilled at her craft that she can afford to bend a rule or two. Heaven forfend that every writer’s voice should start to sound alike — or that writing should all start to sound as though it dropped from a single pen.

Which is precisely what hard-and-fast rules of narrative style tend to produce, across a writing population. One effect of the reign of the POVNs — whose views go through periods of being very popular indeed, then fall into disuse, only to rise anew — has been the production of vast quantities of stories and novels where the protagonist’s POV and the narrator’s are astonishingly similar.

(And, wouldn’t you know it, those POVs are overwhelmingly upper-middle class, college-educated thinkers rather than doers. The kind of people who might, say, have the time and resources to go through a low-residency MFA program. Astonishing coincidence, eh? Couldn’t possibly have anything to do with the fact that the POVN’s teachers were also the ones who kept barking, “Write what you know!” could it?)

The POVNs have also given us a whole slew of books where the other characters are EXACTLY as they appear to the protagonist: no more, no less. The rise of television and movies, where the camera is usually an impersonal narrator of the visibly obvious, has also contributed to this kind of “What you see is what you get” characterization, if you’ll forgive my quoting the late great Flip Wilson in this context.

The result: often, I find myself asking while reading a manuscript, “Why wasn’t this book just written in the first person, if we’re not going to gain any significant insight into the other characters?”

I suspect that I am not the only reader who addresses such questions to an unhearing universe in the dead of night, but for a POVN, the answer is abundantly obvious. The piece in question focused upon a single POV because there is no other way to write a third-person scene.

Tomorrow, I shall, I suspect, take issue with this. Keep up the good work!

Posted on - No Comments on Writing the real, part V: Characterization

Writing the real, part V: Characterization

Before I launch into today’s installment, I am delighted to have some good news to report about a member of the Author! Author! community. Remember last month, when I announced that long-time reader Janet Oakley was a finalist in the Surrey Writer’s Conference Literary Contest, for her essay, DRYWALL (from a larger work entitled TIME OF GRIEF)? Well, she WON! Everyone, please join me in a great big round of applause!

As I mentioned before, Janet is no stranger to contest recognition: her novels THE TREE SOLDIER and THE JOSSING AFFAIR were both past PNWA contest finalists. Primarily a writer of historical fiction, she has published articles and essays on a broad array of subjects, in everything from Rugby Magazine to Historylink.

Congratulations, Janet, and may this be a stepping-stone to many more victories for you! And everybody, please keep sending in your success stories – I love to be able to report good news about my readers.

Okay, back to the topic at hand. Throughout this series, I have been using an anecdote about a conference to show the dangers of incorporating real-life stories into your fiction submissions. Quite apart from the fact that such stories can sometimes feel very peripheral to the plot (come on, most of us have shoehorned a scene we liked into a book at least once), they often, perversely, lack the ring of truth when reproduced in a fictional context.

In this series, I have been trying to show you how and why. Let me try telling the anecdote again.

I was at a small conference in Montana, sitting by a plate glass window the size of a woolly mammoth, gazing out over a well-trimmed golf course toward the nearby blue mountains of Glacier National Park. I had given a class on manuscript submission dos and don’ts – necessary, but hardly thrilling – which, I am grateful to say, attracted many conference attendees to share their book ideas with me, looking for advice on how to impress agents with them.

However, even the most well-meaning of helpers needs a break from time to time, so I was sitting with one of the other presenters, enjoying a cup of the local stand-a-spoon-up-in-it coffee, the old West kind that keeps even latte-hardened Seattleites like me up for days on end. Suddenly, a dear little old lady plopped herself down in the middle of our conversation, introduced herself hurriedly as Ellen, and started telling us both about her book.

At length. As in the age of the woolly mammoth might have come and gone in the course of the telling.

I wasn’t altogether surprised. Ellen was, after all, the person who had brought the screenwriting class to a screeching halt the day before: when asked to give her three-line pitch, she spoke for the following twelve minutes nonstop. Four of those twelve minutes were unrelated anecdotes about her early life, begun in response to the screenwriting teacher’s polite but increasingly strained attempts to get her to narrow down her story to, well, three lines. I had to give her points for personal style.

By the end of the fortieth minute of monologue over coffee, however, her charm had begun to fade a little for me, I must admit. My initial conversational companion needed to catch a shuttle to the airport soon, so we had both begun to drop miniscule, subtle hints to Ellen that it might be time for us to stop listening and move on to pastures greener, or at any rate more airborne. Yet miraculously, each polite attempt to excuse a move toward the doorway seemed to remind Ellen of yet another anecdote marginally related to her book.

Not that it wasn’t entertaining stuff. Most of her stories concerned her grandmother’s ongoing plots with her father to humiliate her mother, who evidently was not the brightest crayon in the box, if you get my drift. Grandma was cultured, refined, the kind of lady who brushed off bores by rising imperiously and declaring, “If you will excuse me, I have some correspondence to which I simply must attend immediately.” Unfortunately, Grandma did not suffer fools gladly: her pet name for Mama was evidently “you ninny.” In fact, I gathered from the collected anecdotes, the only thing that drab little Mama had ever done in her life to please Grandma had been to marry Papa, thus providing an apparently endless stream of opportunities for the old girl and Papa to trick Mama into embarrassing situations.

Hilarity, naturally, ensued.

Amused as I was, I have to say, the more Ellen talked, the more I disliked Grandma qua character; I was starting to side with poor abused Mama, catering to that harpy for fifty years, married to that cad, AND doing all of the cooking and cleaning. Yet in each and every (and I do mean EVERY) story, Ellen presented Grandma as an admirable person, a gem forced to live in a henhouse, wreaking her well-justified revenge upon the people who supported her for their stupidity. (Oh, yes: Grandma used to target the townsfolk, too. I’ll spare you what he did to the Lutheran pastor; suffice it to say that he moved on to another parish toute suite.)

To compound the problem, Ellen’s anecdotal style was a bit diffuse, so as listeners, we were forced to be active, clarifying minor details such as, “What year was this?” “Why was it necessary to euthanize the dog?” and “What exactly did the King of Sweden have to do with this situation?” But mostly, being nice, well brought-up women, we said, “Oh, how hard that must have been for you,” and “My, how fascinating,” and glanced furtively at our watches.

As shuttle time ticked closer, our hints grew somewhat broader. We asked for the check; we paid the bill; we gathered our things, all the while murmuring whenever Ellen drew breath, “Mmm,” or, “How interesting,” or, “Look at the time — I’m going to miss my plane!” as the opportunity warranted. By the time Ellen launched into what I devoutly hoped was going to be her last anecdote, my friend and I were both standing, clutching the backs of our chairs, saying how nice it had been to meet her.

Ellen settled back into her seat, clearly all ready for hours of storytelling. Her next story concerned Grandma, of course. Seems she and Papa had worked out a system to prevent Mama from talking about herself (apparently, ever), a nefarious scheme for total domination so effective that Lex Luthor would have ground his teeth with envy. Whenever Mama began speaking on topics that did not interest the other two (all the examples Ellen gave were occasions when Mama wanted to express a personal opinion, I noticed), Grandma would interrupt her to ask Papa to fetch her something from the other room. Papa would beat a hasty retreat, with the understanding that by the time he returned, Grandma would have changed the subject to something of interest to civilized people, like the weather or Canasta.

One day (Ellen told us), Mama finally caught on. “You know,” she said, “I sometimes think that he does that just to get away from me.”

Ellen was laughing so hard that she could barely tell us Grandma’s characteristic reply: “I wondered how long it would take you to figure that out, you ninny.”

Ellen seemed quite astonished that we did not join in her laugh. This story must have been knocking ‘em dead at Lutheran potlucks for decades. “I have to say,” I observed, backing toward the door, “in your mother’s place, I would have poisoned the old woman’s pancakes the next day.”

“Just LOOK at the time,” my companion said. “I have to catch my plane.”

These seem to have been the first two sentences either of us had breathed that made an impact on Ellen. She fixed me with a fiery eye, the kind that Grandma had probably leveled at the ninny on an hourly basis. “Not everyone appreciates comedy,” she said, and, turning very pointedly to my companion, began another anecdote.

The end.

Now that story was significantly funnier in the pages-long version than it had been in the rather cursory earlier versions I told you, wasn’t it? It’s not the only way to tell it, of course, but here, I set the scene, gave you enough detail about Ellen and myself so you could follow our brief relationship, included relevant background detail, and made the narrative voice comment on what could have been a rather dull account. See the difference?

My main point this time around, though, is not about how I told the story of something that had happened to me, but how Ellen did. Ellen (naturally, not her real name) made the single most common mistake of the writer of real-life stories: she assumed that not only was every nuance of her family’s life inherently and instantaneously fascinating to people who had never met them (always a dangerous supposition, even in memoir), but also that HER point of view on who was the heroine of the stories she told was the only possible one. Yet actually, the pure facts of the tales said to my companion and me that poor ninny Mama was a more sympathetic heroine.

In other words, her dramatic emphasis boomeranged, not only negating the effect she wished her stories to have upon hearers, but causing us to switch our sympathies to the character she had cast as the villain. Ultimately, on in a manuscript, this would have turned us against the narrator for being so biased against our emotional favorite.

I can’t even begin to tell you how often I’ve seen this happen on paper. Take it as a rule of thumb: no matter how hard people at cocktail parties laugh at anecdotes, thumbnail sketches with a strong slant in favor of a single character almost never work when translated directly to the page. These stories need more telling, more fleshing out, and the author needs to pay attention to their impact upon the reader. And above all, the hero of the piece needs sufficient character development that the reader can empathize with his response to the villain.

In glaring at me, Ellen exhibited the classic real-story writer’s “But it really happened that way!” attitude. The problem was not in how the story was told, this attitude implies, but in the listener’s or reader’s RESPONSE to it. If a joke falls flat, it must be because the listener is a ninny; if the scene doesn’t work, it must be because the agent isn’t really interested in good writing.

And this attitude, unfortunately, often means that at revision time, the real-life scenes remain untouched, while the fictional scenes are revised into unrecognizability. As an editor, I can tell you: the opposite is usually what is warranted. Take a long, hard look at those real-life scenes first.

There endeth the parable. Import reality into your fiction with care, boys and girls, and as always, keep up the good work!

Posted on - 4 Comments on Hanging with the cool kids

Hanging with the cool kids

Yes, yes, I took a couple of days off, and I am interrupting my series on the rigors of lifting scenes from real life, but I assure you, it’s all in the name of a good cause: I ventured north with a couple of fabulous writer friends to the Surrey Writers’ Conference this last weekend. A big hello to the dozen or so of you I met there! I always love meeting my readers, especially when they are being brave and virtuous enough to get out there and pitch their work. (Even when you corner me to ask if I REALLY meant it about changing all of the emdashes in your manuscripts to doubled dashes. The agent with whom I was enjoying a drink at the time thought that was pretty funny. I gathered; I will now forever have the reputation of being the Pacific Northwest’s Resident Grammar Harpy.)

So I have been schmoozing internationally, partially for professional development, partially for fun, and partially in the hope of spreading last summer’s amazingly successful Pitch Practicing Palace to maple leaf flagged pastures in future. To be precise, my friends and I did what writers who have passed the Rubicon of representation are supposed to do at conferences: we hung out in the bar, chatting with agents, editors, and the other presenters.

Had I mentioned before that if you are serious about making connections, the best place to make connections at almost ANY writers’ conference is the bar? Ditto with the space outside where the smokers lurk. Why? Well, let’s be charitable and say the reason is that writers tend to work in scattered isolation, and leap at the chance to socialize with their own species.

The more important reason is that these are also the places where the agents and editors are relatively safe from hallway pitchers — and as someone who routinely yammers at you to take your courage in your hands and buttonhole agents to pitch to them, I should probably speak to that. As those of you who are long-time readers of this blog already know, if you are at a conference to find an agent, I think it’s a trifle silly to limit yourself to only your assigned pitch appointment. If your dream agent is walking by, I see no reason that you should not approach her for a polite pitch; I know many, many good writers who have found their agents this way.

An even more polite way to do it is to walk up after the agent has taught a seminar at a conference, heap the preceding class with praise, and ask if you may have a minute of his time to pitch. I know a wonderful writer who landed his agent by routinely presenting himself at one end of the dias at agents fora and pitching his way from right to left all the way down the stage. Most agents are sweet, writer-loving people, contrary to their reputations as book-rejecting machines: they will usually agree to give a minute of their lives to a writer courteous to ask them nicely for it.

The catch: you should use ONLY a minute of their time. Also, don’t follow the agent of your dreams into the bathroom to pitch; it’s considered gauche. (And believe me, it does happen. All the time.) Stalking is also considered beyond the pale, but I’m sure that all of MY readers are far too charming to, say, insist upon pitching a jet-lagged agent the moment he pops out of his hotel room in the morning or as he is staggering back into it, his head reeling with pitches, late at night. (Again, a story I’ve heard more than once in a conference bar.)

Remember, too, that agents are individuals, not walking representatives of an entire industry – if they say they aren’t interested, or they don’t represent your type of work (do a spot of research first, okay?), THIS DOES NOT MEAN THAT THE PUBLISHING INDUSTRY AS A WHOLE IS REJECTING YOU. If your hallway pitchee (or any pitchee, for that matter) says, “Gee, I don’t think that’s for me,” don’t argue. Just thank the agent for her time, melt away, and move on to your next pitch.

Which brings me back to the conference bar. Because there are — hooray, hooray — so many aspiring writers who are brave enough to make hallway pitches, and there are, alas, stalkers and other rude people, already-agented writers like me are rather restful company for agents and editors. (As the agent who bought us breakfast yesterday morning — not for nefarious reasons, mind you; one of my friends is her client — said when we tried to reach for the bill, “Hey, none of you want to pitch me. I love you.”) We’re neither giving them the hard sell nor hanging on their every word as a hint to future success.

We treat them like — gasp! — people.

And that, for those of you who have wondered about the bar phenomenon at conferences, is why the agents and editors are so often to be found there, talking with people like me. Which makes it an excellent place to schmooze, even — and this surprises a lot of conference neophytes — in the middle of the day. It’s sort of like the safe spot in a game of tag; they can stop running when they’re there.

Not that you should just pull up a chair — need I even say that this happens, too? — and plop yourself in the middle of a group of influential strangers. Make friends the way you would at any other party. Observe the social graces, for heaven’s sake; get someone like me to introduce you.

Yes, it’s true: writers like me are in fact the social lubricant of the conference bar. Cultivate us; buy us breakfast: most of us are nice people, too, who enjoy helping talented people make good connections. Remember, a smart agent-seeking writer does not go to conferences merely to pitch: she also goes to meet other writers — especially ones who routinely hang out in bars at conferences, schmoozing.

After all, an agented writer often has spent a significant portion of her life at literary conferences — we tend to know a LOT of other writers, editors, and yes, agents. And I’ve literally never heard an established writer say at a conference, “How the hell should I know what agent to recommend you query?” Being human beings, many of us just love being approached as beacons of wisdom. Seriously, it’s kind of fun, after years of struggling for recognition — and the newly-agented often have very extensive lists of who represents what still lingering in their brainpans. Go ahead, make a few friends by asking for advice.

This is not to say that everyone you meet in a conference bar will be bowled over at the opportunity to help you, or that you should treat every casual conversation as an opportunity to pitch your work. They won’t, and you shouldn’t — and not only because it’s not very polite to yammer endlessly about yourself to a brand-new acquaintance. While I would dearly love to be able to report that every single person you’re going to meet at a writers’ conference is a sterling human being eager to help your career, since we are talking about hanging around in a liquor-serving establishment here, I’m going to add a few prudent caveats to my recommendation that you try to make new friends in this environment.

If you’re new to the game, hit the bar with a friend or two, to be on the safe side, and if you’re underage, do your schmoozing at lunch, when most hotel bars also serve food. Also, if you missed my height-of-conference-season post on why it should NEVER be necessary to visit the hotel room of someone to whom you’re pitching, please see my series on conference lore (category at right) before you go traipsing off with anyone. No matter how long an author’s work has graced the NYT bestseller list, or how many millions of copies an agent’s clients have sold, your chances of making a good professional connection are far better if everyone’s clothes stay on.

I’m not just being a fuddy-duddy; I have nothing against a little light nymphomania from time to time, but we’re talking about your future career here. Writers’ conferences are hardly notorious for being hotbeds of sin (well, okay, Maui), but I don’t want to see any of you getting hurt. Your grandmother was right: petting won’t make you popular, and it definitely won’t help you get your book sold.

Remember, too, that just because you’re in a bar doesn’t mean you have to be drinking. If you’re drinking a tonic-and-lime (my personal favorite) or a soft drink, no one is going to sneer at you, as long as you tip your server appropriately. I’m very serious about this last part. You may well be there for hours, so think of it as table rent; your server has to eat, too, and for all you know, the agent or editor with whom you’re hobnobbing put herself through an MFA program by cocktail waitressing. Besides, buying a round or two at a conference is a legitimate business expense for a writer — if you’re going to be asking for a receipt, tip accordingly.

Most importantly, though, keep your head about you. It’s never a good idea to drink too much around people you are trying to impress — yes, even if they are drinking a great deal themselves. At the risk of sounding like one of those 1950s social guidance films for school kids: drinking a great deal will NOT make you more likable.

It will, however, make you hung-over at your pitch the following morning. Trust me, I used to teach frat boys at major football school; I know a LOT about the after-effects of alcohol on the human intellect. Know your limits, and stick to them.

And, if you want to be welcome at the conference bar the next time around, please observe the great rule of mixing business with pleasure: never, never, NEVER pitch in a social situation unless the agent or editor sitting next to you ASKS, “So, what do you write?” In the bar, these people are off-duty; please respect that, no matter how much you want to use it as a business occasion. Even if the circle of drinkers is talking about NOTHING but the industry, it will break the mood if you act as though you’ve walked into a pitch meeting.

Often, agents will ask, if they like you, and then it is perfectly appropriate to pitch, of course. It is also perfectly appropriate to walk up to the person with whom you were enjoying tonic-and-lime the night before and say, “Hi, X, I didn’t want to bug you last night when you were relaxing, but may I pitch to you now?” Polite people generally get brownie points. And, of course, you can always send a post-conference query beginning, “I so enjoyed chatting with you at the recent Surrey conference. I hope you will be interested in my book…”

But please, let these poor souls have a little down time. As someone who routinely listens to pitches for hours at a time, let me tell you, pitch fatigue can hit a well-meaning listener hard, especially one who has flown or driven a few hours to get to your fair city. (Or one who did not stick to tonic-and-lime the night before, for that matter.)

Being a good listener takes quite a bit of energy, after all. By the end of a conference day, agents are often tired, brain-befuzzed and, depending upon the stalker-to-polite-person ratio at that particular conference, feeling hunted. Believe me, you’ll make a better impression in the long run if you do not interrupt them in mid-hamburger to pitch.

Okay, I’ve spent enough time being the Good Manners Fairy for today; I need to get back to my revision now. Tomorrow, back to the real-life scenes — and, as always, keep up the good work!

Posted on - 2 Comments on Continuing education

Continuing education

I’ve spent the last two days at the Flathead Writers’ Conference in Whitefish, Montana, my favorite of the small regional conferences. Now, the seminar I was teaching safely over (the essential, mundane one in a field of motivational speeches: I was doing the ABCs of submission. SOMEONE needs to tell the world about standard format!)

There are a lot of these small (under 100 attendees) conferences around the country: unlike the bigger conferences, they tend to be focused more upon craft and less upon marketing and pitching opportunities. Here, there is one agent {name removed at agent’s request; please see post of May 10, 2006 for explanation}, one editor (Kristen Weber of Penguin, which has a policy, the last I heard, of not picking up unagented writers), a very successful magazine article-writer (the wonderful Carolyn Campbell), a screenwriter (the funny Mark Troy), established novelists ranging from the well-known to the less so (Robert Levinson, Pam Houston, Dennis Foley), and yours truly. Oh, and a conference room with the requisite super-dry air inside and gorgeous scenery outside to distract us.

And why is it, I wonder, that writers’ conferences always start at the crack o’ dawn? Just once, I would like to go to a conference that acknowledges that some, if not most, writers are night birds. Fortunately, my class was at night, so I was safely wide-awake without the help of too much of the pudding-thick coffee they like to serve in these parts. (Little Westernisms pepper people’s speech here. It’s one of the only places I know where I am consistently referred to as “gal.”)

Since I’m going to ANOTHER conference next weekend, I’m going to hold off on talking too much here about what a conference is like, for the benefit of those of you who have never been to one. Instead, I’d like to talk for a moment about why those of you who already have agents, or are already published, might want to go to one or two per year — and why, yes, I actually do sit in on classes at conferences where I am teaching.

Continuing education, my friends. As in a tax-deductible (if you file a Schedule C as a writer, that is) way to help improve your chances of success in your chosen field.

Are those of you long-time readers who know me as the iconoclast who keeps assuring you that a fairly hefty proportion of the marketing information given out at conferences is outdated smiling right about now?

Well, it’s still true: of the four novelists speaking here, I am apparently the only one who has ever had to do extensive querying. (If I told you how easily Pam Houston — whose COWBOYS ARE MY WEAKNESS is brilliant, by the way — says she got her editor and agent, IN THAT ORDER, you might well want to throw something through the nearest window.) And that differential is, in all modesty, entirely due to the fact that the other novelists got their agents and sold their first books more than 15 years ago, and I more recently.

The industry has DEFINITELY changed, and don’t let anybody, no matter how well-known or powerful, tell you it hasn’t.

Which is a pretty good reason to keep going to writers’ conferences, actually: what sold 15 years ago, or 5, or even 1, is not necessarily what is selling today. Things change (A MILLION LITTLE PIECES, anyone?), and even though, yes, it is often kind of annoying to listen to agents and editors spout the same old platitudes about how good writing always finds a home and indignantly deny that editors don’t edit anymore, they ARE working in the industry right now and DO know what is and isn’t hot. So it’s as good an idea to consult their expertise from time to time as it is to read Publisher’s Marketplace to see who is buying what.

Although I can’t resist sharing one particularly funny quip: in the midst of said requisite indignant speech about how editors at the major houses do so edit still, the editor — unusual for her ilk — actually offered a bit of proof to back up her statement. “I write a four-page memo on every book,” she said, evidently expecting us all to be blown away by that level of feedback.

Now, four pages of feedback (and editorial memos are generally in correspondence format, and thus single-spaced) are certainly not insubstantial, by any means, even when it probably does not mean any line editing at all. Truth compels me to say, however, that by editing standards in the freelance world, it is a tad on the scant side: it’s not all that unusual for me to write 4 pages of feedback on a CHAPTER. And the editor-who-shall-remain-nameless-here-until-she-makes-an-offer wrote two on my novel, a book that she has not yet bought.

Once again, a translation problem, an expectations gap between what writers think the industry should provide and what people in the industry actually do.

So there is another good reason to do a little continuing ed from time to time: the more you know about the industry, the funnier some of these throw-away lines become. Also, while I believe that talent is inherent, writing is a business, and craft is an array of skills — two of the three, then, can be learned, and what can be learned can be polished up.

I have to say, at my point in the writing game, the benefit I derive from attending craft classes is often from the throwaway lines, rather than the main thrust of the courses themselves. But still, a useful insight is a useful insight. For instance, yesterday Robert Levinson suggested that one way to make a plot compelling is to place your protagonist in a situation in which the reader may have fantasized being, and thus allow the reader to live vicariously something he has always wanted to do.

Now, the operative word here is HE, my professional antennae tell me — Mssr. Levinson does, after all, write in a genre with a heavy male readership, which is in itself unusual for fiction. But since his first book was about an imagined affair between Elvis Presley and Marilyn Monroe (they were on the 20th Century Fox lot at the same time — although, since she was both starring in and producing BUS STOP at that particular point, I don’t know when she would have had the time), I suspect the gentleman knows just a BIT about dealing with his readers’ fantasy lives. I suspect, in turn, that it’s a pretty good piece of advice.

I might actually use that tip in my current novel revision. Which would alone have justified the price of admission, if I hadn’t been scheduled to teach down the hall.

I could go on and on about what people are learning here, but I should scoot off to another seminar. Details follow later, of course. I’m taking good notes for all of you.

Keep up the good work!

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Continuing education

I’ve spent the last two days at the Flathead Writers’ Conference in Whitefish, Montana, my favorite of the small regional conferences. Now, the seminar I was teaching safely over (the essential, mundane one in a field of motivational speeches: I was doing the ABCs of submission. SOMEONE needs to tell the world about standard format!)

There are a lot of these small (under 100 attendees) conferences around the country: unlike the bigger conferences, they tend to be focused more upon craft and less upon marketing and pitching opportunities. Here, there is one agent {name removed at agent’s request; please see post of May 10, 2006 for explanation}, one editor (Kristen Weber of Penguin, which has a policy, the last I heard, of not picking up unagented writers), a very successful magazine article-writer (the wonderful Carolyn Campbell), a screenwriter (the funny Mark Troy), established novelists ranging from the well-known to the less so (Robert Levinson, Pam Houston, Dennis Foley), and yours truly. Oh, and a conference room with the requisite super-dry air inside and gorgeous scenery outside to distract us.

And why is it, I wonder, that writers’ conferences always start at the crack o’ dawn? Just once, I would like to go to a conference that acknowledges that some, if not most, writers are night birds. Fortunately, my class was at night, so I was safely wide-awake without the help of too much of the pudding-thick coffee they like to serve in these parts. (Little Westernisms pepper people’s speech here. It’s one of the only places I know where I am consistently referred to as “gal.”)

Since I’m going to ANOTHER conference next weekend, I’m going to hold off on talking too much here about what a conference is like, for the benefit of those of you who have never been to one. Instead, I’d like to talk for a moment about why those of you who already have agents, or are already published, might want to go to one or two per year – and why, yes, I actually do sit in on classes at conferences where I am teaching.

Continuing education, my friends. As in a tax-deductible (if you file a Schedule C as a writer, that is) way to help improve your chances of success in your chosen field.

Are those of you long-time readers who know me as the iconoclast who keeps assuring you that a fairly hefty proportion of the marketing information given out at conferences is outdated smiling right about now?

Well, it’s still true: of the four novelists speaking here, I am apparently the only one who has ever had to do extensive querying. (If I told you how easily Pam Houston – whose COWBOYS ARE MY WEAKNESS is brilliant, by the way – says she got her editor and agent, IN THAT ORDER, you might well want to throw something through the nearest window.) And that differential is, in all modesty, entirely due to the fact that the other novelists got their agents and sold their first books more than 15 years ago, and I more recently.

The industry has DEFINITELY changed, and don’t let anybody, no matter how well-known or powerful, tell you it hasn’t.

Which is a pretty good reason to keep going to writers’ conferences, actually: what sold 15 years ago, or 5, or even 1, is not necessarily what is selling today. Things change (A MILLION LITTLE PIECES, anyone?), and even though, yes, it is often kind of annoying to listen to agents and editors spout the same old platitudes about how good writing always finds a home and indignantly deny that editors don’t edit anymore, they ARE working in the industry right now and DO know what is and isn’t hot. So it’s as good an idea to consult their expertise from time to time as it is to read Publisher’s Marketplace to see who is buying what.

Although I can’t resist sharing one particularly funny quip: in the midst of said requisite indignant speech about how editors at the major houses do so edit still, the editor – unusual for her ilk – actually offered a bit of proof to back up her statement. “I write a four-page memo on every book,” she said, evidently expecting us all to be blown away by that level of feedback.

Now, four pages of feedback (and editorial memos are generally in correspondence format, and thus single-spaced) are certainly not insubstantial, by any means, even when it probably does not mean any line editing at all. Truth compels me to say, however, that by editing standards in the freelance world, it is a tad on the scant side: it’s not all that unusual for me to write 4 pages of feedback on a CHAPTER. And the editor-who-shall-remain-nameless-here-until-she-makes-an-offer wrote two on my novel, a book that she has not yet bought.

Once again, a translation problem, an expectations gap between what writers think the industry should provide and what people in the industry actually do.

So there is another good reason to do a little continuing ed from time to time: the more you know about the industry, the funnier some of these throw-away lines become. Also, while I believe that talent is inherent, writing is a business, and craft is an array of skills – two of the three, then, can be learned, and what can be learned can be polished up.

I have to say, at my point in the writing game, the benefit I derive from attending craft classes is often from the throwaway lines, rather than the main thrust of the courses themselves. But still, a useful insight is a useful insight. For instance, yesterday Robert Levinson suggested that one way to make a plot compelling is to place your protagonist in a situation in which the reader may have fantasized being, and thus allow the reader to live vicariously something he has always wanted to do.

Now, the operative word here is HE, my professional antennae tell me – Mssr. Levinson does, after all, write in a genre with a heavy male readership, which is in itself unusual for fiction. But since his first book was about an imagined affair between Elvis Presley and Marilyn Monroe (they were on the 20th Century Fox lot at the same time – although, since she was both starring in and producing BUS STOP at that particular point, I don’t know when she would have had the time), I suspect the gentleman knows just a BIT about dealing with his readers’ fantasy lives. I suspect, in turn, that it’s a pretty good piece of advice.

I might actually use that tip in my current novel revision. Which would alone have justified the price of admission, if I hadn’t been scheduled to teach down the hall.

I could go on and on about what people are learning here, but I should scoot off to another seminar. Details follow later, of course. I’m taking good notes for all of you.

Keep up the good work!

Posted on - 3 Comments on Expanding your query list, Part IX: More reviews, and some final words of advice

Expanding your query list, Part IX: More reviews, and some final words of advice

Yesterday, I discussed how to use book reviews in order to point you toward agents to query. If reading through weeks and months of reviews seems like a lot of work, bear in mind the alternative: not targeting agents specifically, or, heaven help us, adopting a mass strategy where you simply blanket the agenting world with generic pleas for representation.

Allow me to reiterate: just as trial attorneys learn not to ask questions whose answers they cannot anticipate, I, and literally every agented writer I know, have learned not to query agents who are not DEMONSTRABLY interested in our kind of writing or our kind of writer NOW.

And unfortunately, what the agents say about themselves the standard agents’ guides is not always the best indicator of this. Both personal preferences and industry trends have been known to change with lightning speed, and those blurbs are changed at most once per year. It’s not uncommon for the listings to remain the same for a decade at a time. Nor, as we saw in my series last March and April on the agents and editors scheduled to attend the 2006 PNWA conference, are agents’ conference blurbs especially reliable. Those, too, are frequently reused for years on end.

All of this is admittedly frustrating, but believe me, the research is well worth your time. Sending only targeted queries can substantially reduce your rejection rate. At the risk of sounding broken-recordesque, this is especially true if you have been going the mass mailing route — most agents simply ignore “Dear Agent” letters, but they genuinely do pay attention to queries that pay them the compliment of noticing that they have sold books in the past.

As I have mentioned, oh, about 700 times before (see earlier broken record comment, above), it is VASTLY to your advantage to be able to open your query letter with a clear, book-specific reference to why you have selected that particular agent: “Since you so ably represented David Guterson’s SNOW FALLING ON CEDARS, I believe that you will enjoy my book…”

Trust me on this one, please. Invest the time.

But do it strategically. As I mentioned yesterday, finding well-reviewed first-time authors in your genre should be your first goal in review-scanning, as their agents will probably be most open to your work. Once you start reading the major book reviewers on a regular basis, however, you will probably notice that first-time authors receive only a very small share of their august notice.

Odd, isn’t it, considering that ostensibly, a book reviewer’s primary job is to alert his readers to the existence of good books they might not otherwise read? But no: the vast majority of reviews are of well-hyped books by already-established writers.

Personally, I would find it a bit tedious to keep on informing the world yet again that Alice Walker can write and that J.K. Rowling has a future in children’s literature, when I could be telling the world about an exciting new author’s first novel, but as I have mentioned before, I do not make the rules governing the miasma of publishing; I merely tell you about them.

For this reason, you might want to move beyond the major book review sources in your search for new agenting pastures. If you have read several issues of a publication without finding a single author whose work sounds similar to yours, move on to another publication. The easiest way to do this is to check back issues: here again, the public library is your friend. Librarians, dear souls that they are, often shelve current magazines so one does not even have to move three steps in either direction to find a year’s worth of back issues.

To save yourself some time, don’t bother with issues more than a year and a half old; longer ago than that, and the agents’ book preferences may well have changed. And start with the smaller publications aimed most directly at your target audience or demographic, not the broader-based publications. If you write anything at all esoteric, you could easily spend a month leafing through the last two years’ worth of the New York Times Review of Books and only come up with a handful of books in your genre.

And don’t forget to search the web for sites that habitually review your type of book! Yes, the Internet is wide and vast and deep, but if you narrow your search focus enough (how many habitual reviewers of werewolf books could there possibly be?), the task should not be terribly overwhelming. Remember, part of the point of this exercise is to find the smaller books by first-timers, and no one is faster than your garden-variety blogging reviewer at finding these.

If you find it difficult to tell from the reviews whose work is like yours, take the reviews to a well-stocked bookstore and start pulling books off the shelves. I’m sure that you are a good enough reader to tell in a paragraph or two if the agent who fell in love with any given writer’s style is at all likely to admire YOUR prose flair. Or — and this is particularly important if you are writing about anything especially controversial — if the agent is brave enough to take a chance on a topic that might not, as they say, play in Peoria.

Often, though, this is not necessary, as many book reviewers have the endearing habit of rushing to compare new authors to immensely well-established ones, often within the first few lines. For instance, I was reading a review of Stephanie Kallos’ John Irvingesque plotting. A statement like this in line 1 can render reading the rest of the review superfluous. If your work resembles Irving’s, but you despair of hooking his agent (who, if memory serves, is also his wife), you would be well advised to try Kallos’.

Get it?

Admittedly, sometimes the ostensible connections between the writers cited may be rather tenuous, which is less than helpful for our purposes. Again, taking a gander at the actual books in question will help separate the true analogies from the bizarre. I noticed, for example, that since my favorite new literary novel, Layne Maheu’s amazing SONG OF THE CROW is told from the point of view of a bird along for the ride on Noah’s ark, several reviewers automatically compared the book to Richard Bach’s 1970s megaseller JONATHAN LIVINGSTON SEAGULL. Actually, apart from the sheer flesh-to-feathers ratio in these two books, they don’t have a lot in common. But sure enough, the merest flutter of feathers, and the reviewer had a conceptual match.

One last comment on tracking down agents to query: if you absolutely, positively cannot find out who represents a particular living author after a reasonable amount of effort, let me know — I might be able to find out. I have connections for this sort of question. (This offer is not unlimited, of course: please don’t just send me your entire list. Blogging is a volunteer endeavor, after all.)

On Monday, I shall be talking about how agencies differ from one another. This does not mean I am leaving the subject of querying forever, though: if you have questions you would like answered, or agent-hunting stories you would like to share, feel free to chime in via the COMMENTS function, below.

One quick piece of business before I sign off for today: are many of you planning to attend the Surrey conference in October? Leave a comment, if so — if enough of you are, I’ll do the same sort of research run-down on the agents due to turn up there as I did for PNWA this summer, because a lot of my readers seemed to find that helpful. So write in, please!

And, of course, keep up the good work!

Posted on - 4 Comments on Expanding your query list, Part IV: spotting an agent in the wild

Expanding your query list, Part IV: spotting an agent in the wild

I bring you glad tidings for a second day in a row, my friends: one of our very own long-term readers, the ever-fabulous Phoebe Kitanidis, just signed with agent Jim McCarthy of Dystel & Goderich Literary Management yesterday! She writes both adult and YA fiction and, to add to her many virtues, was one of the marvelous Pitch Palace volunteers at this summer’s PNWA conference.

So everyone join me, please, in great big foot-stomping hurrahs for Phoebe, and brilliant prognostications of her continued success!

I have a double reason to rejoice: DGLM is the agency that represents yours truly, so this is a win for two of my communities, as far as I’m concerned. I gather from my agent’s perpetual astonishment at my enthusiasm for other writers’ work (I’m notorious for pitching my friends’ books at conferences — particularly conferences where the friend in question is a couple of time zones away), not everyone regards publication as a team sport.

But hey, we writers can use all the mutual support we can get, right?

To paraphrase everyone’s favorite writing auntie, Jane Austen (I grew up surrounded by writers and artists, but not everyone did. I say, if you don’t have literary relatives, adopt ‘em), we writers are an oppressed class: we need to stick together. Heck, I’ll just go ahead and quote that wonderful passage from her NORTHANGER ABBEY — the novel, if you’ll recall, that her publisher bought and sat upon for years and years without publishing, just like a certain memoir I could mention — so it’s safe to say that she knew a little something about writerly frustration. The quaint punctuation, for those of you new to Aunt Jane’s style, is hers:

“Yes, novels; — for I will not adopt that ungenerous and impolitic custom so common with novel writers, of degrading by their contemptuous censure the very performances, to the number of which they are themselves adding — joining with their greatest enemies in bestowing the harshest epithets on such works, and scarcely ever permitting them to be read by their own heroine, who, if she accidentally take up a novel, is sure to turn over its insipid pages with disgust. Alas! if the heroine of one novel be not patronized by the heroine of another, from whom can she expect protection and regard? I cannot approve of it. Let us leave it to the Reviewers to abuse such effusions of fancy at their leisure, and over every new novel to talk in threadbare strains of the trash with which the press now groans. Let us not desert one another; we are an injured body. Although our productions have afforded more extensive and unaffected pleasure than those of any other literary corporation in the world, no species of composition has been so much decried. From pride, ignorance, or fashion, our foes are almost as many as our readers. And while the abilities of the nine-hundredth abridger of the History of England, or of the man who collects and publishes in a volume some dozen lines of Milton, Pope, and Prior, with a paper from the Spectator, and a chapter from Sterne, are eulogized by a thousand pens — there seems almost a general wish of decrying the capacity and undervaluing the labour of the novelist, and of slighting the performances which have only genius, wit, and taste to recommend them.”

Amazing how modern Aunt Jane remains, isn’t it? If you substituted “the 900th interpreter of the Middle East conflict” for the bit about the History of England, and changed the anthologer mentioned into a reference to CHICKEN SOUP FOR THE SOUL (or indeed, to most of the textbooks currently used in English and American literature classes), the critique is still valid now. Heck, throw in a hostile word or two about James Frey’s A MILLION LITTLE PIECES (because it’s not as though Random House originally saw it as a novel or anything) or Kaavya Viswanathan’s HOW OPAL MEHTA GOT KISSED, GOT WILD, AND GOT A LIFE (because the average 17-year-old is more than capable of dictating ethics to her publishers), this passage could have appeared in a trade journal within the last year.

So let’s commit to being mutually supportive — and keep that good news rolling in, everyone. Send in your triumphs, everybody, big and small, so we can celebrate them together. And thanks, Phoebe, for reminding us that it IS possible for the writer to win playing against the stacked deck of the publishing industry.

Okay, back to my topic of the week (which looks as though it will be the topic of next week, too) — and fasten your seatbelts, everybody, because it’s going to be a lengthy ride. Today, I am going to take you through how to find out who represents whom, so that you can query the agents of authors whose work resembles yours. (For a discussion of why this is a good idea, see the earlier segments of this series.)

Isn’t it astonishing that this most basic information — who represented any given book — should be SO difficult to come by? There’s no good reason for it; since all publishing deals in the U.S. are matters of public record (not the specifics, perhaps, but definitely the players), gathering this data should be the proverbial walk in the park. But it undoubtedly isn’t, at least without paying for access to an industry database.

Yes, the standard agents’ guides do usually ask the agency to list a few of their best-known clients in the blurbs. Best-known is the operative phrase here: yes, it’s nice to see names that you recognize, but an agency’s big sellers are often neither their most recent sales nor a particularly good indicator of that they are looking for in a NEW client. Agents’ preferences change all the time; I always concentrate on what the agent has sold within the last three years as the most reliable indicator of what s/he would like to see in a query.

And even in the rare instances where the blurbs do provide up-to-date titles, few of the guides include the authors’ names in the index, so the aspiring writer is reduced to skimming the entire book, looking for familiar writers. Not terribly efficient, is it?

Sometimes, you can learn who represents an author via a simple web search, but this, too, can be very time-consuming. A standard search under the author’s name will generally pull up every review ever published about her work, every article in which she is mentioned, and prompts to buy her book at Amazon AND B & N — not in that order — as well as the author’s own website, which often does not include representation information, surprisingly enough. Wading through all of this information can be very frustrating, and does not always lead to what you need.

So what’s a querier to do?

If you are searching for the agent who represented a specific book, it is worthwhile to check out the industry reviews excerpted on the booksellers’ sites. Actually, Amazon, B&N, and Powell’s all often post industry reviews, too. Occasionally, the agent’s name is listed at the end of these reviews.

(Why would these reviews list such an arcane detail? Well, the industry reviews are the advance press — Kirkus, Library Journal, Publishers Weekly — reviews written primarily for the benefit of retailers who are considering stocking the book. They appear considerably before the release date; it is not unheard-of for editors to pull a book from the print queue that has received a less-positive-than-anticipated advance reviews, so that the book may be re-revised prior to release. Print reviews, by contrast, tend to coincide with the book’s release, and are aimed at the general reading public. Thus, they seldom contain information of interest only to people in the industry.)

As I mentioned earlier in this series, writers-conference wisdom dictates that the best means of finding out who represents an author is to check the book itself for acknowledgments. Often, authors will thank their agents — and if not, the common cant goes, maybe you should think twice about that agent, anyway. (The notion that perhaps the author might merely be rude does not come up much in conference discussions, I notice.)

In fact, I cannot even count the number of times that I’ve heard conference speakers advise aspiring writers to walk into a major bookstore, plop down in front of the genre-appropriate shelves, and start making a list of every agent thanked in every well-packaged book. That way, these speakers assure us, you know that you will be dealing with agents who have made sales recently, and thus must have fairly up-to-date connections amongst editors, who are notorious for moving from one publishing house to another at the drop of the proverbial chapeau.

Remember how I was ranting earlier in this series about how a lot of the standard marketing advice writers get is quite out of date? Well…

It’s definitely worth checking a few books, but don’t be surprised if a couple of hours at Borders yields only a few names of queriable agents. The fact is, acknowledgements are simply a lot less common than they used to be — and it’s not because writers have become less grateful as a group. With the rise of trade paper as a first-printing medium for novels (as opposed to hardback, paperback, and pulp), fewer and fewer first-time authors are being allowed to include acknowledgments at all. One less page per book saves publishers money.

And if no one else is willing to say it, I will: just because an author thanks an agent does not necessarily mean that the agent has been overwhelmingly helpful — selling the book is the agent’s JOB, after all. While the author is thanking everyone else, it would look a little funny not to thank even the least helpful agent, wouldn’t it? Most of the professional acknowledgements you do see are fairly compulsory — this is not a business where it pays to burn bridges, after all.

(Nor is this expectation of blanket thanks limited to mainstream publishing, by the way. Back in my bad old university days, I was STUNNED to discover that in academic work, acknowledgments are more or less mandatory. I actually could not have gotten my dissertation accepted without the requisite page of thanks to the professors in my department who kept telling me to write about something else. Go figure.)

Then, too, some agents who aren’t particularly interested in attracting new clients will actually ask their authors NOT to mention their names on acknowledgement pages. Or to mention only their first names. Or at least not to identify them as agents. This is why, in case you were wondering, you so often see a list of a dozen names loosely identified as helpers in the publishing process, rather than that standby of former days, “I’d like to thank my wonderful agent, Jan White…”

This practice, naturally, makes it significantly harder to track down who represented what. Wondering why they would want to do this to nice people like us?

You know how I keep telling you that the vast majority of hurtful things agents do in the course of rejecting writers aren’t actually aimed at hurting writers or making our lives more difficult? Usually, our annoyance is merely a side effect, not the explicit goal: sending out form rejection letter, for instance, saves agencies boatloads of time; the fact that such rejections convey no actual feedback to writers is, from their point of view, incidental.

Well, as nearly as I can tell, this one IS specifically intended to make our lives more difficult. But don’t blame the agents (or at any rate, don’t blame ONLY the agents); blame the unscrupulous aspiring writers I was telling you about a couple of days ago, because such actions are in self-defense.

They do it, my friends, because they have heard the same advice at conferences as we all have. Agents are increasingly hip to the fact that people who are neither buying nor reading their clients’ work (i.e., those lingerers in front of shelves at B&N) are still sending them letters beginning, “Since you so ably represented Author X, I am sure you will be interested in my book…”

All of which is to say: the acknowledgments route is not a bad way to come up with a few names, but like so much else in the agent-attracting process, it’s considerably harder to do successfully than it was even five or ten years ago. So, realistically, since you will probably only be able to glean enough for one round of simultaneous queries, you should try to minimize how much time you invest in this method.

On Monday, I shall talk about how to spread your net wider — I’ve been struck by an inspiration upon which I simply must ruminate blogistically (hey, this is a new field; I’m entitled to make up new words to describe it) over the weekend. So tune in tomorrow, campers, and keep up the good work!

Posted on - No Comments on Honesty: policy, or just a good idea?

Honesty: policy, or just a good idea?

Yesterday, I discussed two ways of finding agents to query other than through direct meetings at writers’ conferences (which is still one of the best — and, unfortunately, most expensive — ways to connect with an agent): soliciting agents who spoke at conferences you attended with whom you did NOT speak, and tracking down those who represent your favorite authors. I have a few more words of advice about the latter method yet to dispense, but first, allow me to revisit the former briefly.

It has come to my attention that some wily writers out there habitually surf the web, tracking down major writing conferences, and sending “I so enjoyed your talk at Conference X, and I hope you will be interested in my work…” queries to the agents listed as having spoken there. These unscrupulous souls do this for conferences they have never attended, and yet they write “Conference X attendee” in big red letters on the outside of their submission envelopes. Oh, the shame of it all…

And why do these clever-but-underhand writers do this? Because they have been around the industry long enough to know that (a) by a couple of weeks after a large conference, the average agent might not remember be able to pick everyone who pitched to her out of a police line-up, much less remember who was or was not in the audience during her how-to-wow-me speech, (b) even at a small conference, many writers are too shy to approach an agent directly, so chances are, the agent will not have met everyone there, and (c) at a big agency, a reasonably well-established agent will have a screener going through her queries for her, anyway.

Therefore (these cads reason) the chances of being caught in the lie about attending are next to nil, and since the benefits of being able to claim conference attendance can be fairly significant — as I mentioned yesterday, conference-going queriers’ letters usually end up in the closer scrutiny pile — they have no scruples, apparently, about dressing themselves in borrowed clothes. Why not, these abandoned types reason: at worst, being caught means the query and/or eventual submission’s being rejected, that’s all.

Fie, fie.

Actually, there are a couple of ways in which such bold souls DO get caught, and since I am here to preach practicality, rather than morality, I feel honor-bound to point them out. First, agent rosters for conferences are NOTORIOUSLY malleable; agency screeners love to tell tales of the query letters they’ve received that extolled the pleasures of meeting an agent who was never in the time zone of the mentioned conference. Second, since agents routinely talk about their specific book needs of the moment at conferences, what they say there is often substantially different than what they told the fine folks who put together the standard agents’ guides a year before. (Even if their preferences are wildly different, though, the unprincipled conference-claiming writer will only come across as working from an outdated guidebook. Still, fie.)

Brace yourself for #3, because it represents some pretty hardened criminality. Some dodgy writers are not satisfied with imposing upon a screener with an untrue statement in a query letter: sometimes, they will send the first 50 pages of their manuscripts to an agent who attended a conference, along with a disingenuous letter thanking the agent profusely for requesting the materials at a conference so jam-packed with writers that the agent might well have been pitched to dozens of times in its hallways.

Fie, fie, FIE!!! I find this one particularly offensive, since I know at least three successfully published authors who got their agents this way. But that doesn’t make it right, my friends; it only makes it common.

You’re better than that. I know you are.

Okay, I’m finished tutting; now that we’re all sadder but wiser about the ways in which this wicked, wicked world works, back to how to solicit other writers’ agents.

Yesterday, I talked about the most common advice agents give to aspiring writers: find out who represents your favorite authors, usually through trolling acknowledgments pages, and querying their agents. This can be a dandy way to find a good agent, but do be aware that if the writers whose agents you approach are well-known and/or award winners, their agents may not be altogether keen on picking up the unpublished. Check the standard agents’ guides before you invest a stamp on a query: chances are, too, that the agent representing a major author NOW is not the same one who first took a wild chance on him as an unknown.

Why? Well-established authors often move up to more important agents as they gain prestige, so by the time that a Pulitzer Prize-winner like Alice Walker ends up at the Wendy Weil agency, she may have traded up two or three times. (Or, like John Irving, he may have married his agent, Janet Turnbull Irving of the Turnbull Agency, a feat you could hardly hope to reproduce between now and Christmas.) It’s also not unheard-of for an agent to make her reputation on a single well-known client, and want to concentrate most of her efforts on that client, rather than on new ones. (Crystal ball, why do you keep showing me the image of Alice Volpe of the Northwest Literary Agency, who represents JA Jance? Must be a transmission error.)

My point is, these bestselling authors’ prestige was probably the key that opened the door to the top-flight agencies, rather than their beginning-of-the-career raw talent. Generally speaking, you will be better off if you place the agents of writers on the bestseller lists lower on your priority roster, and concentrate on midlist or first-time authors. If you do decide to go hunting for the big game, bear in mind that that Writers House , for instance, sees a LOT of queries that begin, “Since you represent Ken Follett…” and “Since you sold Nora Roberts’ last book…”

You may not get any points for novelty.

Recall, too, that an agent who represents a bigwig necessarily spends quite a bit of time catering to the bigwig’s business — and thus may well have little time to lavish on a new-but-brilliant client. (If you should ever find yourself within shouting distance of Don Maass of the Donald Maass Agency, ask him about how many days per year he devotes to a client like Anne Perry, as opposed to a client he’s just signed. Go ahead; I seriously doubt he’ll be offended: he talks about it at conferences.) In short, setting your heart on your favorite bestseller’s agent may not be the best use of your time and energy.

Where the “Since you so ably represent Author X, I believe you will be interested in my work…” gambit will serve you best is with lesser-known writers, particularly those who are just starting out. Many agents are nurturing a pet author or two, someone whose books sell only a few thousand copies, but will be breaking into mainstream success any day now.

Where recognition is scant, any praise is trebly welcome, so the clever writer who is the first (or tenth) to identify the up-and-coming writer as THE reason for picking the agent is conveying a subtle compliment to eyes hungry to see it. The agent (or assistant) often thinks, “My, here is a discerning person. Perhaps I should give her writing a chance.”

Good reason to go to public readings of first-time writers, eh? The less famous the writer, the less well-attended the reading usually is. Maybe, if you are very nice (and one of the three people who showed up for the book signing), the brand-new author might even agree to let you begin your query letter, “Your client, Brand-New Author, recommended that I contact you…”

Again, do you think such a letter will get more or less attention than the average query?

A couple of words of warning about using this strategy, however: do NOT imply, even indirectly, that the writer you are citing sent you to her agent UNLESS IT IS TRUE.

Aspiring writers do this all the time; it’s a well enough known dodge that agents routinely ask their clients, “Hey, what can you tell me about this writer?” If you do indeed have a recommendation, great. (And in terms of pure ethics, I think that a famous writer’s telling you at a conference, “Gee, you should talk to my agent” constitutes a recommendation.) If you do not, however, it’s just not wise to tempt fate.

Also, it’s dangerous to use the names of writers whose work you do NOT like as calling cards, and downright perilous to use the names of writers whose work you do not know. Assume that, at some point, you will be having a conversation with the agent about the author whose work you praised.

The more obscure the author, in my experience, the more likely this conversation is to happen. If you hate the prose stylings of Alan Hollinghurst (whose work I love, personally; he’s represented by Emma Parry of Fletcher & Parry), or if you have never read any Dorothy Allison ( Frances Goldin Agency; also represents Barbara Kingsolver, I notice), it’s probably not the best idea to present yourself as an enthusiast to their respective agents, or indeed to anyone who knows their work very well.

Your mother was right, you know: honesty IS the best policy. Go give her a call, and keep up the good work!

Posted on - No Comments on What if they asked you to e-mail it?

What if they asked you to e-mail it?

Before I begin today’s post: yes, there is a problem with the website at the moment; for reasons that I am tempted to attribute to the sense of humor of a vengeful minor deity, the usual goodies at the right-hand side of the screen aren’t showing up at the moment. So while the links, categories of post, my bio, etc. are still there, technically, it’s not clear how a reader would access them.

Please be patient — we are scrambling around behind the scenes, trying to fix the problem. And to those of you who got a little panicky when my archives disappeared before: rest assured, they are not gone forever. Lots o’ backups.

On to today’s topic. I’ve received quite a few questions privately from writers who have had agents and editors respond to their queries or pitches with requests for e-mailed submissions, rather than paper copies. I have to say, in general, I do not think complying with this request is a good idea from the writer’s point of view, for a variety of reasons.

The first, and the most practical, is that it is MUCH easier to reject someone electronically: one push of a button, and the submission is deleted. This one reason that e-mailed queries are usually answered so quickly: the moment the agent’s eyes fall on something she dislikes, a few simple keystrokes guarantee that query is gone from her life forever.

The same principle, unfortunately, applies to e-mailed submissions.

The second reason — less of an issue with a well-established agency than a new one, but one still worth considering — is the copyright issue. Remember back on the 9th, when I was filling you in on the logic behind the SASE, how I explained that it is vital for a writer to keep control over where and how her work is available to be read? Well, with ANY e-mailed attachment (or any e-mail, for that matter), you have absolutely NO way of controlling, or even knowing, where your work will end up.

While it’s unlikely that the chapter you e-mail to an agent will end up on a printing press in Belize or Outer Mongolia, it’s not entirely unprecedented for entire e-mailed manuscripts to wander to some fairly surprising places. Yes, the same thing COULD conceivably happen with a hard copy, too, but it would require more effort on the sender’s part.

Again, part of the charm of electronic communication is its speed.

Also, it’s been my experience that people in the publishing industry like to pretend that it’s normal and sensible to place an entire book into a single Word document, as though that did not render the manuscript both infinitely harder to edit and significantly more likely to have technical problems. If a document is difficult to open, or there are computer incompatibility problems (especially likely if you are a Mac user or are running an operating system launched within this decade: I tremble to tell you how many agencies and publishing houses are still running Windows 98 on ten-year-old PCs), I can tell you with absolute assurance: YOU will be blamed.

Do you honestly want to begin your relationship with an agent as the writer whose attachment wouldn’t open? (Yes, I know; it’s unfair, but remember, it’s not as though the publishing world tends to employ in-house computer experts. A surprisingly high percentage of agents and editors have significant love-hate issues with their computers. Don’t stick your thumb in that sore spot.)

Then, too, whenever you send something as an attachment, it is too tempting not to proof it in hard copy before you send it, which can be disastrous. Admit it — you probably have in the past tried to edit e-mailed documents right on screen, when you were in a hurry. An odd illusion most of us have, that reading on screen is faster: actually, the typical reader who is concentrating on content reads 25% MORE SLOWLY on screen than on paper. You’re making your proofing job harder — and less efficient — by doing it this way.

I’ve said it before, I’ll say it again: proof your work in HARD COPY before you send it to ANY agent or editor.

Because it is empirically harder to read on a screen, 79% of on-screen readers scan the page, instead of reading word-for-word — which can have serious implications for your submission over and above proofreading. Ideally, you would like your dream agent to spend MORE time than average reading your sentences, not less, right?

The implication, of course, when an agent or editor asks a writer to e-mail a submission, is that it will be read faster than the same submission sent via regular mail. In my experience, this is usually not true; the submission merely goes into an electronic backlog, rather than a stack of papers. Or it gets forwarded to an assistant, to languish in HER backlog.

And realistically, now many people do you know who would read a 300-page book on screen? If they like the first few pages, they are going to print it out, anyway.

So what would I advise you do if an agent or editor asks you to e-mail your work? Personally, I will not e-mail any writing I intend to sell to anyone with whom I do not have a contractual relationship: agent, editor, editing client. I prefer to have an iron-clad guarantee that my writing is not going to go winging out into the world unbeknownst to me. In cases where there isn’t a pre-existing contractual relationship, I just say that I’m not comfortable sending the material electronically, but assure them it will be in the mail that day.

I have never yet had a soul object to this.

I know that a lot of aspiring writers are too nervous about alienating their potential agents to put their wee feet down on anything major. They want to make sure that they follow the agent or editor’s directions to the letter. If they’re asked for an attachment, they’re going to send an attachment, by gum.

If you fall into that careful category, I have a couple of suggestions. First, are you POSITIVE that the agent or editor DID ask you to e-mail the submission? After all, attachments are how viruses are typically spread. Or did you just make that assumption because the agent or editor responded by e-mail to your query?

Don’t laugh — it is very, very common for writers to send an e-mailed query, then mistake a “fine, send me the first 50 pages” for a direct order to e-mail those pages. However, unless the publishing professional asked SPECIFICALLY that you send your submission as an attachment, feel free to send your pages via regular mail. No excuses necessary.

Second, publishing is a very courtesy-based industry. Generally speaking, most agents and editors will respond well to a prompt, polite return e-mail where the writer explains that she would prefer to send the submission via regular mail. In most cases, they will not care one way or the other, but they will appreciate your consideration.

If the very idea of being that assertive shocks you, close your eyes for a moment and picture the agent or editor who has asked you for your submission. In your mental image, what is that person doing? Scanning the other 700 queries he received this week? Reading over the 20 other requested manuscripts already on his desk? Haggling on the phone, trying to sell a book for an already-signed client? Or is he drumming his fingertips on his barren desktop, muttering, “I asked for Susie Q’s first chapter a week ago. WHERE IS IT?”

Hint: if you said the latter, you may be worrying too much about offending this person.

Agents and editors are really, really busy people. Realistically, yours is almost certainly not the only manuscript any given editor requested at any given conference; yours is definitely not the only query that prompted the agency to ask for pages on the day yours made that agent smile. They receive, at minimum, dozens of packets of requested materials per week.

So what if yours takes an extra few days to get to them? Well, let’s just say that they’re not going to be wandering listlessly around their offices, waiting for your manuscript to show up. They will be keeping occupied, I assure you.

If, even knowing all this, you still find that you are not comfortable saying that you prefer to send your submission via regular mail, consider this: there is an excuse for sending it in hard copy instead that literally no one will question. Particularly someone who is not too computer-savvy.

And what are these magic words? “I’m sorry — my server has been acting funny lately. It’s been mangling attachments. Since I do not want you to have to hassle with it, I am going to send you the chapters you requested by regular mail.”

Simple, clean, unanswerable. And it works every bit as well as a response to an initial request for the first five pages as it does as to send a hard copy of the entire manuscript to an agent who has already seen the first chapter as an attachment.

Piece o’ proverbial cake. Keep up the good work!

Posted on - 1 Comment on The query checklist, part III: the jigsaw puzzle approach to success

The query checklist, part III: the jigsaw puzzle approach to success

I got so excited going through the red flags that often turn up in query letters that I neglected to point out something that those of you doing it for the first time might very much like to know: if you have been reading my blog since, say, mid-June, you probably already have the constituent part of an excellent query letter written, or at least conceived. You just need to put the parts together.

Was that a great collective “Huh?” I just heard out there, or a gigantic sigh of relief?

Honeys, it’s true: if you went through all of the steps I suggested for developing your conference pitch, you can use them to construct a professional-looking query letter. And if you didn’t, check out this nifty new function: if you select the Pitching Tips category on the right-hand side of the page, it will pull up the relevant archived blogs. How cool is THAT? (And okay, I’ll admit it: I stayed up late last night, posting the relevant back blogs, so they would be there for today.)

Cast your mind back to those thrilling days of a few weeks ago, when you watched wide-eyed as my blog walked you through the dark and mysterious waters of your book’s category (blogs of June 29 and 30), identifying your target market (July 1), coming up with several selling points (July 2), inventing a snappy keynote statement (July 3), pulling all of these elements together into the magic first 100 words (July 4), and giving an overview of the central conflict of the book (the elevator speech, July 5 and 6). Then finally, after a long, hot week toiling our way up a very steep learning curve, we pulled it all together with the pitch proper (July 7).

Think about how you constructed your two-minute verbal pitch. First, you began with the magic first hundred words: “Hi, I’m (YOUR NAME), and I write (BOOK CATEGORY). My latest project, (TITLE), is geared toward (TARGET MARKET). See how it grabs you: (KEYNOTE).” Then, with nary a pause for breath, you launched into a brief overview of the book’s primary conflicts or focus, using vivid and memorable imagery. In other words, you would follow the first 100 words with your elevator speech. But to add a little piquant twist, and to make your work come across as memorable, you took fifteen or twenty seconds to tell one scene in vivid, Technicolor-level detail. Then, to tie it all together, you would tell the agent that you are excited about it because of its SELLING POINTS that will appeal to its TARGET MARKET.

Ah, those were the days, weren’t they?

I have a little secret to share with you: the query letter is a written formal pitch. So if you boiled your book down into the formula above (or some other that worked for you) for the conference, I’m here to tell you that you already have a very solid query letter floating around in that pretty little head of yours. And you know what? If you gave that pitch even ONCE successfully, you already have a proof positive that it’s a darned good query letter, one that at least one agent found appealing.

Go ahead; pat yourself on the back for that. I can wait.

Naturally, taking all of these constituent parts and arranging them in a single-page (single-spaced, 1-inch margins; no cheating, please) query letter in Times, Times New Roman, or Courier (hey, you want the typeface to match the manuscript’s, right?) on quite nice, bright white paper is going to take a spot of editing, but I’m confident that you have it in you. Here is a structure that I have found effective:

Header (for those of us who don’t have preprinted letterhead easily available), centered: your name, your address, your phone number, your e-mail address. This information should sound very familiar indeed: it’s the contact information on your title page.

The date is a nice touch, then the agent’s name and address. “Dear Ms. Specific Agent,” please, not “To Whom It May Concern” or “Dear Sir/Madam.” If you are unsure whether that cryptic first name in the agency listing refers to a man or a woman, call the agency and ask.

Then comes your first paragraph. As I have been discussing how you should open over the last few days, I suspect you already have that cold. But if you need a jump start, it might conceivably run something like this: “I enjoyed hearing you speak at the recent PNWA conference/Since you so ably represented Anne Boleyn’s recent book, THAT DARNED HENRY,” or some other appropriately flattering but dignified identifying remark, “and since you are seeking (insert specific preference expressed at conference here), I believe you will be interested in my (BOOK CATEGORY), (TITLE), geared toward (TARGET MARKET).”

Sounding a little like your first hundred words, isn’t it? And you were comfortable with that, right? So you should breeze through what’s coming next:

Second paragraph: ELEVATOR SPEECH. If you have room, you can include a sentence or two describing that nifty, vivid image you used in your verbal speech here. Remember, specifics are almost always more memorable than generalities, so do make your image as crisp as possible in your query reader’s mind.

Paragraph Three (or Four, if the elevator speech looks better split in two): some permutation of: “I am excited about this project, because of its SELLING POINTS that will appeal to its TARGET MARKET.” This is the proper place to include previous publications or awards, if any — but hey, you knew that, didn’t you, because those were featured prominently on your list SELLING POINTS?

The next paragraph can be all business, something along the lines of: “Thank you for taking the time to consider my project. I am seeking an agent with whom to build a long-term working relationship, and I would be delighted to send you all or part of the manuscript for your perusal. I am enclosing a SASE, for your convenience, and I look forward to hearing from you soon.”

There, now, that wasn’t so bad, was it? If you can manage to fit all of that onto a single page, and can affix your John Hancock to it, you will have yourself a mighty fine query letter. Hooray!

Of course, there are many, many other ways you can structure this information, but I can tell you from experience that this format works awfully darned well. But please, those of you veterans of the querying wars out there: if you have formats and clever techniques that have worked for you, please post a comment and share them!

Isn’t it nice when you can reach into your writer’s tool bag and find there everything you need for the task at hand? Let me know how the querying works out for you, and keep up the good work!

Posted on - 2 Comments on Repeat after me: I do not fear the calendar; I do not fear the calendar…

Repeat after me: I do not fear the calendar; I do not fear the calendar…

I shall return to querying tips later today, but as a freelance editor, I get to have a LOT of conversations with writers in the throes of trying to send out post-conference submission packets. Since I just finished hearing for the fifth time this week that old saw that writers only have 1 – 3 weeks in which to mail off requested materials, and as we are drawing near to the end of Week 3 after the PNWA conference, I wanted to address this as soon as humanly possible.

For the record, it’s not true. Yes, it’s nice if you can send the submission off sooner rather than later, but trust me, no one is sitting around at your dream agency, holding a stopwatch, all ready to shout triumphantly, “There! It’s been 1,814,400 seconds since the last pitch of the conference! Ha! Now we don’t have to accept any more submissions!”

Unless you were unlucky enough to pitch to the mythical troll who lives under the Brooklyn Bridge, it’s just not going to happen.

Honestly, they don’t have the time to worry about this kind of deadline — and you would be surprised at how many writers ultimately do not send requested materials at all. Partially, I think, this silly conference truism about the short time window is to blame. People panic, and then they think, mistakenly, that they’ve missed their big chance. Some of you may even be fretting that you have already waited too long, but you haven’t.

Yes, I know: you’re worried that they won’t remember you if you wait too long. At the risk of bruising a few egos out there, though, as someone with a lot of experience both pitching and hearing pitches, I can tell you that realistically, the agent is far more likely to remember your project than your name, anyway. I hate to be the one to break it to you, but most agents and editors forget pitching authors’ names before they get on the airplane home; most of them take some notes on the pitches they hear, to remind them down the line.

So an extra few days will not make them forget you more. Besides, you will be writing CONFERENCE NAME — REQUESTED MATERIALS on the outside of your submission, right? That’s an awfully darned fine spur to memory, as is beginning your cover letter, “Thank you for asking to see the first chapter of my novel…” These are smart people; they will figure out where they met you, given such subtle clues.

In my experience, it’s FAR better to take an extra week or two — or even a month or two — to send out perfectly polished pages than to rush them out the door quickly in order to meet some arbitrary deadline. So yes, the prevailing wisdom dictates that writers should send in requested materials within 1 — 3 weeks, but that is the expectation among writers, not agents and editors, for the most part.

Why? Well, summer is conference season; very few agents and editors go to only one literary conference, if they attend any, so they will be receiving packets all summer long. I have literally never heard of an instance where a writer’s submission got rejected because it turned up after 6 weeks, instead of after 3.

In practical terms, too, sending your work off toute de suite will not necessarily mean getting it back sooner. Many Manhattan-based agencies work short weeks in summer — and this summer, with an unprecedented heat wave flattening even the hardiest, is unlikely to be an exception. Also, the norm in the industry is to take vacation from mid-August until after Labor Day, so you may not hear back from some of the agents (and most of the editors) until September.

So try to relax, and concentrate on sending out pages you love. If you notice the kids going back to school, and you still haven’t followed up on those pages you promised back in July, you will want to bestir yourself, stop revising, and get to the post office. I promise, no one will yell at you.

If you are sure that your revisions are going to take longer than that, send a polite note or e-mail now, informing the requester of the delay and giving an estimated delivery date. No need for a long apology; it’s just a courtesy message. When you start noticing the leaves changing color, or find yourself decorating a Christmas tree or spinning a dreidel, then you can legitimately start worrying if you have waited too long.

But whatever you do, do NOT let fears or conference rumors prevent you from following up on a requested materials request. The only book that can NEVER get published is the one that never sees the light of day, because it is decaying in the bottom of a file drawer or lurking in a seldom-opened file on a computer. Such a request is a great opportunity: please take advantage of it.

Yes, it’s scary, but there’s a community here to support you, come what may. That’s the nice thing about hanging out with writers: we’ve all either been there, will be there, or are there now.

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Pitching day arrives!

Hello, readers —

I’m packing up my troubles in my old kit bag and heading off to the PNWA conference shortly, but since I won’t be posting again until Monday, after all the pitching dust settles, I wanted to leave you with some final pre-conference thoughts.

First, at risk of repeating myself or sounding like a Lamaze coach, I can’t overemphasize the importance of reminding yourself to take deep breaths throughout the conference. A particularly good time for one is immediately after you sit down in front of an agent or editor. Trust me: your brain could use the oxygen right around then, and it will help you calm down so you can make your most effective pitch.

And please remember, writing almost never sells on pitches alone; you are not going to really know what an agent thinks about your work until she has read some of it. Whatever an agent or editor says to you in a conference situation is just a conversation at a conference, not the Sermon on the Mount or testimony in front of a Congressional committee. Everything is provisional until some paper has changed hands.

This is equally true, incidentally, whether your conference experience includes an agent who actually starts drooling visibly with greed while you were pitching or an editor in a terrible mood who raves for 15 minutes about how the public isn’t buying books anymore. Until you sign a mutually-binding contract, no promises — or condemnation, for that matter — should be inferred or believed absolutely. Try to maintain some perspective.

Admittedly, perspective is genuinely hard to achieve when a real, live agent says, “Sure, send me the first chapter,” especially if you’ve been shopping the book around for awhile. But it IS vital to keep in the back of your mind that eliciting this statement is not the end of your job, because regardless of how much any given agent or editor says she loves your pitch, she’s not going to make an actual decision until she’s read at least part of it. So even if you are over the moon about positive response from the agent of your dreams, please, I beg you, DON’T STOP PITCHING IN THE HALLWAYS. Try to generate as many requests to see your work as you can.

Trust me on this one: you will be much, much happier two months from now if you have a longer requested submissions list. Ultimately, going to a conference to pitch only twice, when there are 20 agents in the building, is just not efficient.

If an agent does fall in love with your work this weekend, you may well hear one or both of the following pieces of industry-speak fall from her lips: “I need you to overnight this to me” and/or “I want an exclusive look at this.” And you, in your giddiness, may be tempted to say yes immediately to one or both.

I wouldn’t advise saying yes to either, because the first will cost you quite a bit of money (manuscripts are heavy, and overnight shipping is expensive), and the second is not in your best interests.

Why? Well, in the New York-based publishing industry, the normal pace is hectic, so writers dealing with it are exposed to an odd rhythm: delay/panic/delay/panic. So when agents and editors say, “I want it now,” it’s not usually a statement of intention, as in, “I am going to read it as soon as it arrives,” but rather an expression of serious interest. Ditto with a request for an exclusive — it’s intended to convey to you that the agent is very, very interested in your work, not that she is going to clear her schedule for an entire day as soon as she gets back home to read your book.

It’s meant as a compliment, not as a time prediction — and thus there is no reason for you to break the bank in order to get your manuscript to New York before the agent has even unpacked from her trip. Besides, it’s pretty generally understood that we have a slower pace of life out here; she may not be sure if we even have clocks on the walls of our vegetarian commune yurts. There’s no reason that misconception shouldn’t work to our advantage from time to time. The fact is, it’s a good bet that the requesting agent already has a million manuscripts on her desk, and a few days will not make any difference at all.

I have a firm policy for myself and my editing clients: NEVER overnight ANYTHING to an agency or publishing house unless the RECEIVER is paying the shipping costs. Packages with overnight stickers on them are NOT attended to more quickly; Priority Mail packages with REQUESTED MATERIALS written on the outside are opened just as fast.

Save yourself the dosh.

Because of the industry’s peculiar sense of time, where having your manuscript be on the top of someone’s to-read list might mean he’ll read it tomorrow and it might mean it will still be propping up fifteen other manuscripts on his desk four months from now, I also always advise writers to refuse to give any agent, even the best in the world, an exclusive look at any book. It is almost never in the writer’s interest to do so — all you are doing by granting it is making sure that no other agent at the conference can beat the one you’re promising to the punch. It’s tying your hands so you can’t send your work out to anyone else, while at the same time depriving the agent of any possible incentive to read it quickly, since he knows that there’s no competition over the book.

Just say no.

If you absolutely must grant an exclusive — or if you read this AFTER you already have — say (and repeat it in your cover letter when you send the book), “I am happy to give you an exclusive look at my book for three weeks. After that, I shall still be eager to hear from you, but please know that I shall also be submitting it elsewhere.” Three weeks is plenty of time for anyone to read any manuscript. And then on Day 22, submit it to another agency. If they really are rushing to read it in time, trust me, they’ll call you to ask for an extension.

Okay, my attitude problem and I are heading off to the conference now. See some of you there, and everybody, keep up the good work!

– Anne Mini

Posted on - No Comments on More conference advice: keeping it upbeat

More conference advice: keeping it upbeat

Hello, readers —

Still hanging in there? Still breathing at least once an hour?

I realized (due in part to intelligent questions from several readers, so thank you) that I left out something important from yesterday’s post on ways to keep yourself from getting overwhelmed at the conference. And it is indeed important: while it’s always nice if you can be so comfortable with your pitch that you can give it from memory, it’s probably fair to assume that you’re going to be a LITTLE bit stressed during your meetings.

So do yourself a favor — write it all down; give yourself permission to read it when the time comes. Really, it’s considered perfectly acceptable, and it will keep you from forgetting key points.

And do dress comfortably, but not sloppily, for your meetings. I wrote on what you should and shouldn’t wear to a conference at some length on June 5 (check out the archives), so if you’re in doubt, go back and read that. If you still find yourself in perplexity when you are standing in front of your closet tomorrow, remember this solid rule that will help you wherever you go within the publishing industry: unless you will be attending a black-tie affair, you are almost always safe with what would be appropriate to wear to your first big public reading of your work.

Yesterday, I wrote about one of the great fringe benefits of conference attendance, making friends with other writers. The person sitting next to you at the agents’ forum might well be famous two years from now, you know, and won’t you be glad that you made friends with her way back when?

Today, I am going to talk about the other end of the spectrum, the naysayers and depression mongers one occasionally meets at writers’ conferences. And, still more potentially damaging, the infectious rumors that inevitably sweep the halls from time to time. You need to inoculate yourself against them.

So think of what I’m about to tell you as a cootie shot.

Let me step outside the writing word to give you an example of the classic naysayer. The weekend before last, I went over to a friend’s house for a “let’s save the garden from being reclaimed by the jungle” party. Lopping off branches and deadheading roses in the hot sun, I couldn’t help but notice that another party guest — let’s call her Charity, because she was so VERY generous with her opinions about other people — kept looking askance at everything I did. I could not so much as pull a weed without her telling me I was doing it wrong; it was exactly like cooking with my mother-in-law.

At first, I thought it was just me, but I soon noticed that Charity was striding around the yard, correcting everyone, in the most authoritative of tones. We all took it meekly, because she seemed so sure that she was right. However, the third time she gave me advice on pruning that I — the girl who grew up in the middle of a Zinfandel vineyard, pruning shears in hand — knew to be balderdash, I realized something: she was barely doing any gardening herself. She had no idea what should be done. And yet, she had appointed herself garden manager.

Why am I telling you this? Because I can guarantee you that no matter which writers’ conference you choose to attend in your long and, I hope, happy life, you will run into at least one of Charity’s spiritual cousins: it will be the writer who tells you, in solemn tones, that there’s a national database of every query that’s ever been submitted, so agents can automatically reject ones that have been seen by too many agents. Or that if you’ve been rejected by an agency once, you can never query there again, because THEY maintain an in-house database, dating back years. Or that you’ll get into terrible trouble if you EVER have more than one query out at once. Or that you should NEVER call or e-mail an agency, even if they’ve had your manuscript for over a year.

None of these things are true, incidentally; they’re just persistent rumors circulating on the conference circuit. To set your mind at rest, there are no such databases, and unless an agency actually specifies that it will not accept simultaneous submissions, it simply does not have that policy. Period. And if an agency has lost a requested manuscript, believe me, they want to know about it toute de suite.

But these rumors SOUND so true, don’t they? Especially after you’ve heard them 147 times over the course of a weekend. It’s like brainwashing. I don’t think that people perpetuate them on purpose to dishearten other writers, but I have noticed that anyone who speaks with apparent authority on the rules behind the mysterious world of publishing finds it pretty easy to locate an audience. So there are some definite rewards to being the person who walks into a group of writers and says this and this and this is true.

For instance: you believe me, don’t you?

It works, of course, because the publication process IS often confusing and arbitrary. As anyone who has ever spent ten minutes browsing in a bookstore already knows, there are plenty of published books that aren’t very good; as anyone who has a wide acquaintance amongst writers also knows, there are plenty of perfectly wonderful writers whose work does not get published. There IS a lot of luck involved, unquestionably. If your manuscript happens to be the first one that the agent reads immediately after realizing that her marriage is over, or even immediately after stubbing her toe on a filing cabinet, your chances of her signing you are definitely lower than if, say, she has just won the lottery. And there is absolutely nothing you can do to affect whether your work hits someone’s desk on a good or a bad day.

The more you know about how the industry operates, however, the better your chances of falling on the right side of the coin toss. But the right way to learn about it is not through rumors; ask people you are positive know how the industry works. Go to the agent and editor forums at the conference, and listen carefully. Learn who likes what. These are people with individual tastes, not mechanized cogs in a homogenous industry where a manuscript that interests one agent will inevitably interest them all.

Contrary to what that guy in the hallway just told you.

Which is why, incidentally, you should always take it with a massive grain of salt whenever even the most prestigious agent or editor tells you, “oh, that would never sell.” What that actually means, in the language the rest of us speak, is “oh, I would never want to try to sell that.” It is, in fact, a personal preference being expressed.

It may well be a personal preference shared by a substantial proportion of the industry, such as the nearly universal declaration prior to the success of COLD MOUNTAIN that historical fiction just doesn’t sell anymore, but it is still a personal opinion, and should be treated as such. If you doubt that, consider: when the author of COLD MOUNTAIN went out looking for an agent, the platitude above WAS standard industry wisdom. And yet some agent took a chance on it. Go figure.

I am harping on this point for two reasons. First, it is a very, very good idea to bear in mind that not everything everyone who speaks with authority says — no, not even a senior editor at a major publishing house, or me — is necessarily accurate 100% of the time. That knowledge can save your dignity if you get caught in a meeting with an agent who dislikes your book’s premise; trust me, I’ve been there. Just thank the speaker for his opinion, and move on.

If you find yourself caught in a formal meeting with an agent or editor who tells you within the first thirty seconds that she does not represent books in your category, or that the premise isn’t marketable, or any other statement intended to prevent you from completing your pitch, try to remember that you can always learn something from contact with an industry professional. (I say that, even after my famous meeting eight years ago with an agent who not only told me flatly that the book I was trying to pitch to her would never sell; she mixed ME up with my fictional protagonist and gave me a long lecture on MY moral turpitude!) Take the moral high ground, and turn the conversation into a learning experience.

For example, you might say, “Oh, I’m sorry, I didn’t know you didn’t represent this kind of work,” (try to say it politely, even if the agent or editor’s blurb actually did state specifically that they DID; I’ve seen it happen) “but if you were me, who else at the conference would you try to pitch this book to, given your druthers?” Or, “Gee, I’m sorry to hear that you think it won’t sell. Would you mind telling me why? Do you think this is a trend that will go away after awhile, or do you think books like this always have a hard time selling?” Or even, “If you were a writer just starting out, how would you try to market a book like this to agents and editors?”

Beats losing your temper, and it certainly beats bursting into tears. Often, agents and editors are happy to give you tips in exchange for your sparing them a scene.

Oh, and speaking of sparing scenes, since I will be at the Pitch Practicing Palace during most of the agent and editors forums, I won’t be able to ask my usual disconcerting questions — you know, the ones that need to be asked, such as sweetly demanding of the editors on the panel, “Since most of the major publishers don’t accept unagented work, how many of you would be able to pick up an author you met here? For those of you whose houses prohibit it, what would you do if you fell in love with a pitch today?” That sort of thing.

If any of you felt brave enough to ask this sort of question, PLEASE come and tell me about the response. Another that has been much in my mind of late is, “Not all of your agencies have websites or list much (if any) information in the standard guides. Yet we’re all told that we should do our homework before we query. First, could those of you whose agencies aren’t on the web tell us why? And could all of you tell us what the best way to get up-to-date information on your agencies’ preferences is, beyond listening to you today?”

Okay, back to the other reason I am harping on why you should take blanket pronouncements with a small mountain of salt. While rumors about secret ways in which the industry is out to get writers may roll off your back at the time you first hear them, they can come back to haunt you later in moments of insecurity. And the last thing you will need if an agent has held on to your manuscript for two months without a word, and you are trying to figure out whether to call or not to check up on it (do), is a nagging doubt at the back of your mind about whether writers bold enough to assume that the US Mail might occasionally misplace packages are condemned forever as troublemakers, their names indelibly blacklisted in a secret roster to which only agents have access.

Sounds a little silly, put that way, doesn’t it?

When confronted with a hallway rumor, don’t be afraid to ask some critical follow-up questions. “Where did you hear that?” might be a good place to start, closely followed by “Why on earth would they want to do THAT?” With an industry professional, you can use polite interest to convey incredulity, “Really? Do you know someone to whom that has happened? Did it happen recently?” Whatever you do, if you hear an upsetting truism, do not swallow it whole. You look that gift horse in the mouth, and everywhere else, before you wheel it into Troy.

And when someone of Greek descent tells you to give a Trojan horse the once-over, believe it.

Let me just go ahead and nip the ubiquitous database rumor in the bud, since it is one of the most virulent of the breed. Since the average agency receives around 800 queries per week, can you imagine the amount of TIME it would take to maintain such a query database, even for a single agency? It would be prohibitively time-consuming. They barely have time to open all of the envelopes as it is, much less check or maintain a sophisticated tracking system to see if any given author queried them (or anybody else) two years ago.

A good rule of thumb to measure the probability of these rumors is to ask yourself two questions each time you hear one. First, would the behavior suggested serve ANY purpose to the agency, other than being gratuitously mean to writers who query it? Second, would performing the suggested behavior require spending more than a minute on each query — say, to input statistics into a database? Could the agency accomplish it WITHOUT hiring an extra person — or five — to do maintain the roster of doom? If the answer to any of these questions is no — and it almost always is — chances are, the rumor’s not true.

Even unpaid interns’ time costs something; they could be opening all of those envelopes, for instance.

I’m going to one final post tomorrow morning, then it’s all hands on deck for the conference. (I had hoped to be able to send far-flung readers updates from the conference floor, but literally every second of the day is booked for me.) Get some extra sleep tonight, potential pitchers, and I look forward to seeing all of you at the Pitch Practicing Palace.

And for the rest of you, keep up the good work!

– Anne Mini

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More pre-conference advice, and an editor

Hello, readers —

Still breathing regularly, everyone? With the conference only a couple of days away, it’s very important that you take good care of yourself, to help cope with the extra-high levels of stress. This is no time to be skimping on the Vitamin C, or to be skipping needed hours of sleep.

And yes, I know I sound like your mother. More on that later in the blog.

For those of you who have been writing in because the blogs for the first couple of days of July haven’t yet appeared on the archives: we have heard you, and the problem has been fixed! We’d gotten a bit behind, because everyone here at the PNWA is working triple overtime at the moment, trying to tuck in the last hanging threads before the conference hits the runway. (Had I mentioned that it’s a LOT of work?) But now we’re all caught up, and life is happy again.

As I mentioned yesterday, another agent and editor were added to the conference rolls after I completed my series on the agents and editors who will be attending. Yesterday, I filled you in a little on the agent, Kate McKean; today, I want to talk a bit about the editor, Michelle Nagler of Simon & Schuster. Here’s what she has to say for herself in her conference blurb:

“Michelle H. Nagler began her publishing career at Scholastic, where she edited all levels of children’s books from preschool novelty formats through young adult. Her primary focus was on middle-grade paperback series including Goosebumps, Animorphs, and Tony Abbott’s The Secrets of Droon.

“Michelle is now the Senior Editor at Simon Pulse, a division of Simon and Schuster. With their fingers on the “pulse” of the teen market, Simon Pulse is one of the leading commercial teen imprints, and the publisher of such classic hit series as Francine Pascal’s Fearless and R.L. Stine’s Fear Street; and newcomers including the Seven Deadly Sins series by Robin Wasserman, Scott Westerfeld’s successful Uglies trilogy, and the bestselling Romantic Comedy line. Michelle edits both series and single-titles, in a variety of formats.”

Well, that sounds promising, doesn’t it? Let’s take a look at what she’s acquired lately (with the standard reservations about the accuracy rates of the industry databases that are providing me with this information):

Julie Linker’s DISENCHANTED PRINCESS, “about a rich socialite who’s sent to live with her aunt in rural Arkansas.” (acquired 2006; are there many poor socialites?); Kristen Tracy’s debut LOST IT, “the story of a wilderness-wary girl coming-of-age on the outskirts of Yellowstone, and her first romantic misadventures, in which she also gains insights into bomb making, bear survival skills, and the actual size of a bull moose.” (acquired 2006; now THAT’s a pitch!); Deborah Reber’s CAREER BOOK FOR TEEN GIRLS (acquired 2005); Kristopher Reisz’s “coming-of-age novel about two girls on a psychedelic road trip.” (acquired 2005); Johanna Edwards’ CONFESSIONS OF A TEENAGE SPY, “about a high school girl whose world is turned upside down when her FBI Agent dad brings his work — protecting a very cute 17-year-old boy — home with him.” (acquired 2005 at auction, in a two-book deal); Derrick Barnes’ SHE ROX MY WORLD! The Making of Dr. Truelove, “a humorous look at an African-American boy’s attempt to win back the girl that got away through the creation of an internet advice column.” (acquired 2005); Jennifer Echols’ debut QUEEN GEEK, “about a high school beauty queen turned band geek in a small southern town,” and a second untitled book (acquired 2005); Kelly McClymer’s SALEM WITCH TRY-OUTS, “about a girl who goes from being the star cheerleader at Beverly Hills High to a witch school in Salem, where it becomes apparent that her magic skills are sadly lacking, but she’s determined to improve,” and THE EX-FILES, “about a college student who never goes on a third date (while everyone deserves a second chance, not too many deserve a third), and is pushed to go back through her ex-files to see if she might have missed the love of her life.” (acquired 2005); Lauren Barnholdt’s debut IN THE HOUSE, “a snarky account of an eighteen-year-old woman’s attempts to distract herself from the fact that her college basketball player boyfriend is going to school a thousand miles away by trying out for the reality show In the House — shocked to find that she, the most normal teenager in the world, get cast, and will be watched during her first semester at college.” (acquired 2005 in a two-book deal)

Kind of a fun list, isn’t it? Before we move on, oh ye prospective pitchers, go back through these book descriptions: which is a good pitch, and which isn’t? Why?

Three things about her list caught my eye: first, note all the debuts. Ms. Nagler has a track record of being willing to take a chance on a first-time author, and for that, we should all look upon her with kindness, if not actual adulation. Second, three of these sales were from the same agent — Nadia Cornier, formerly of CMA, now of Firebrand Literary. Now, if I wrote YA, and I were taken with Ms. Nagler at the conference, I would seriously consider shooting a query off to Ms. Cornier before I set down my bag after coming home from the last day of the conference.

But hey, don’t ask me — I have it on pretty good authority that a couple of the writers who will be staffing the Pitch Practicing Palace at the conference know quite a lot about Ms. Cornier’s tastes, and perhaps by extension Ms. Nagler’s. Rumor has it that she’s their agent. If you write YA, stop by the PPP for a chat, why doncha?

Which gives me a perfect segue to reiterate: if you will be attending the conference, PLEASE come by the Pitch Practicing Palace and give your pitch a test drive. Everyone there, including yours truly, has a track record of successful pitching, and we are very eager to help you refine your pitch before The Big Moment. Why, two of the Palace’s pitch-listeners — again, including yours truly — landed our agents by pitching to them at past PNWA conferences! We’ve been there, and we can help.

And when will the PPP staff be there to give you feedback on your pitch, you ask? Why, Thursday, July 13th, 3 pm to 5 pm; Friday, July 14th (Bastille Day!), 7:30 am to 5:30 pm, and Saturday, July 15th, 7:30 am to 3 pm. We’re anticipating being pretty swamped beginning Friday afternoon (the actual pitch appointments begin at 1:30), so please, plan to visit us early (and WELL before your first appointment, please) to sign up for a time to practice with the pros!

Okay, back to conference-attending advice. Perceptive reader Judith writes in to ask a series of questions that I suspect are on everybody’s mind right now: “Looking at all the program’s offerings over four days, and imagining approx. 400 folks mingling, learning and networking — the question for me is: how do I best pace myself and use my energy in a way that doesn’t overwhelm me? Any advice you can give would be much appreciated.”

Judith, that’s such a sensible question that I seriously considered devoting all of tomorrow’s blog to it. However, since so many of you are tense right now, I decided I should just go long today and try to set your minds a little at ease.

As a veteran of many, many writers’ conferences all over the country, I can tell you from experience that they can be very, very tiring. Especially if it’s your first conference. Just sitting under fluorescent lights in an air-conditioned room for that many hours would take something out of you, and here, you will be surrounded by, as Judith notes, a whole lot of very stressed people while you are trying to learn as much as you possibly can.

Most of my advice is pretty much what your mother would say: watch your caffeine intake, and make sure to drink enough water throughout the day. Eat occasionally. I know that you may feel too nervous to eat before your pitch meeting, but believe me, if you were going to pick an hour of your life for feeling light-headed, this is not a wise choice. If you are giving a hallway pitch, or standing waiting to go into a meeting, make sure not to lock your knees, so you do not faint. (I’ve seen it happen, believe it or not.)

And do try to take some breaks. Yes, the schedule is jam-packed with offerings, but cut yourself some slack; don’t book yourself for the entire time. Get out of the building; sit in the sun; take a new friend you’ve made at the conference out for coffee, or even to the hotel bar for a drink. If you are new to the conference circuit, learning so much so fast can be overwhelming, so give your brain an occasional rest.

Oh, before I forget: open your word processing program right now (it’s okay; I’ll wait) and print out fifty little slips of paper with your name and contact information printed on them, so you are ready to hand them out to people you meet at the conference. Or bring your business cards. Conferences are about CONFERRING, people: network! But prepare in advance, so you do not add to your stress by having to scrabble around in your tote bag every time you meet someone nice.

And practice, practice, practice before you go into your meetings; this is the single best thing you can do in advance to preserve yourself from being overwhelmed. As I pointed out yesterday, not only will the Pitch Practicing Palace’s services be available to you, but you will also be surrounded by hundreds of other writers. Introduce yourself, and practice pitching to them. Better still, find people who share your interests and get to know them. Share a cookie; talk about your work with someone who will understand. Seriously, the first thing I said to many of my dearest friends in the world is, “So, what do you write?”

Because, really, is your life, is any writer’s life, already filled with too many people who get what we do?

At the risk of repeating myself, it’s a mistake, I think, to walk into any conference only looking to talk to the bigwigs: the agents, the editors, the published authors. Yes, you should try to meet them, too, but a literary conference, particularly if it’s your local one, is an INVALUABLE forum for meeting other writers. It’s the ideal place, for instance, to find fellow critique group participants. It’s also a perfect location for making friends for the long haul that is the road to publication. Trust me, it’s a much, much easier road if you’re not traveling it alone.

Why? Well, long waits, punctuated by mad, last-minute deadline-meeting rushes, are inevitable parts of the professional writer’s life. I say this, even speaking as a writer whose milestones were reached fairly quickly: after I won the PNWA’s Zola award in 2004, I had signed with an agent within three months; she sold the book for which I won the award six months after that. And now Amazon says my book is going to ship at the end of this month. (Keep your fingers crossed, please. I still do not have a firm publication date, alas.) That, my friends, is practically unheard-of speed in this industry.

That doesn’t mean that while each stage was going on, it didn’t feel positively interminable. Unfortunately, most non-writers have no real conception of what it means to sell a book to a publisher, land an agent, or even finish a book: bless their well-meaning little hearts, the vast majority of my non-writing friends have expressed their support, since I won the award, primarily by asking every time they see me: “So when is it coming out?”

Which, trust me, is an annoying question when, to pick a random example, one’s publisher is being threatened with lawsuits over one’s book and the publisher is waffling about whether to publish the book at all. (Not that I’d know anything about THAT.) But I’m positive that each and every one of them thought that he was being as supportive as humanly possible.

Fact: you will be an infinitely happier camper in the long run if you have friends who can understand your successes and sympathize with your setbacks as only another writer can. I hate to be the one to tell you this, but if you do not currently hang around with writers much, I can virtually guarantee that the first thing that 85% of your acquaintance will say when you announce that you’ve landed an agent is, “So, when is your book coming out?”

Seeing a pattern here? Guess what they’re going to say when your agent sells your first book? I don’t think any writer ever gets used to seeing her friends’ faces fall upon being told that the book won’t be coming out for a year, at least. Ordinary people, the kind who don’t spend all of their spare time creating new realities out of whole cloth, honestly, truly, sincerely, have a hard time understanding the pressures and timelines that rule writers’ lives.

Thought I got off track from Judith’s questions, didn’t you? Actually, I didn’t: finding buddies to go through the conference process with you can help you feel grounded throughout. (Among other things, it gives you someone to pass notes to during talks — minor disobedience, I find, is a terrific way to blow off steam — and you can hear about the high points of classes you don’t attend from them afterward.) Making friends will help you retain a sense of being a valuable, interesting individual far better than keeping to yourself, and the long-term benefits are endless.

To paraphrase Goethe, it is not the formal structures that make the world fell warm and friendly; it is having friends that makes the earth feel like an inhabited garden.

So please, for your own sake: make some friends at the conference, so you will have someone to pick up the phone and call when the agent of your dreams falls in love with your first chapter and asks to see the entire book! And get to enjoy the vicarious thrill when your writing friends leap their hurdles, too. This can be a very lonely business; I can tell you from experience, nothing brightens your day like opening your e-mail when you’re really discouraged to find a message from a friend who’s just sold her first book.

Well, okay, I’ll admit it: getting a call from your agent telling you that YOU’ve just sold your first book is rather more of a day-brightener. But the other is still pretty good.

Keep up the good work!

– Anne Mini

P.S. to Iris: on question #2, hold off on asking until Friday, then go to the appointment desk and see if she has openings. On #3, I don’t know, but I’ll try to find out between now and the conference. See you there!

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The Building Blocks of the Pitch, Part IX: Finally, the pitch!

Hello, readers –

Understandably, I’ve been getting a lot of questions from nervous readers about my continuing series on the building blocks of the pitch. Several of you pointed out, for instance, that my elevator speech examples varied rather wildly in length — my PRIDE AND PREJUDICE example was 190 words (which I know not because I counted it myself, but because two different readers did), while the example that followed was 83. A differential, I must confess, due in large part to the fact that PRIDE AND PREJUDICE is an actual book, one that I know well enough to quote at length, while the examples that followed were not. I mean, really –would YOU want to be the person who couldn’t pitch PRIDE AND PREJUDICE successfully?

While I must confess that I myself have seldom had enough free time to sit down and count all of the words in other people’s pitches, the implied question here is a good one: is briefer always better in an elevator speech or pitch?

In a word, NO.

So, please, those of you out there who are so attuned to following directions that you are freaking out about a few extra words in your elevator speech: take a deep breath. It needs to be short, but it is far better to take an extra ten seconds to tell your story well than to cut it so short that you tell it badly. No agent or editor in the world is going to be standing over you while you pitch, abacus in hand, ready to shout at you to stop once you reach 101 words. They may, however, begin to get restive if you go on too long — but in conversation, length is not measured in number of words. It is measured in the passage of time.

Let me repeat that, because I think some reader’s concerns on the subject are based in a misunderstanding born of the ubiquity of the three-sentence pitch: the purpose of keeping the elevator speech to 3-4 sentences is NOT because there is some special virtue in that number of periods, but to make sure that the elevator speech is SHORT, brief enough that you could conceivably blurt it out in 30-45 seconds.

Let me recast that in graphic terms: the elevator speech should be short enough to leave your lips comprehensibly between the time the elevator shuts on you and the agent of your dreams on the ground floor and when it opens again on the second floor. Get it?

Remember, too, that AN ELEVATOR SPEECH IS NOT A FORMAL PITCH, but a shortened version of it. As I mentioned yesterday, the elevator speech, hallway pitch, and pitch proper are primarily differentiated by the length of time required to say them, so if you feel the urge to be nit-picky, it actually makes far more sense to TIME your pitch than it does to count the words. Try to keep your elevator speech under 45 seconds, your hallway pitch (see yesterday’s post) to roughly 60 – 75 seconds max, and your pitch proper to 2 minutes or so.

While these may not seem like big differences, you can say a lot in 30 seconds.

Because I love you people, I went back and timed how long it would take me to say the elevator speech I wrote for PRIDE AND PREJUDICE: one minute two seconds, counting gestures and vocal inflections that I would consider necessary for an effective performance. That’s perfectly fine, for either a hallway speech or pitch proper. Actually, for a pitch proper (and really, as soon as I finish addressing these issues, I am going to get around to defining it), I might add another sentence or two of glowing detail.

To be fair, though, it is a bit long for an elevator speech, if I intended to include any of the first hundred words as well. If I were planning to walk around the halls of PNWA, buttonholing agents for informal hallway pitches, I might try to shear off ten seconds or so, so I could add at the beginning that the book is mainstream fiction and the title. Oh, and to indicate that my parents loved me enough to give me a name.

But seriously, I would not lose any sleep over those extra ten seconds. Nor should you. As I was explaining yesterday, it’s really the proponents of the three-sentence pitch that have made many writers frightened of adding interesting or even necessary details to their pitches.

I consider this a mistake, because if you’re pitching a novel, you need to demonstrate two things: that this is a good story, and that you are a good storyteller. Similarly, if you are pitching a NF book, you need to show in your pitch that this is a compelling topic, and that you are the person to write about it.

As any good storyteller can tell you, compelling storytelling lies largely in the scintillating details. I have been listening to writers’ pitches for significantly longer than I have been giving them myself (I spent part of my wayward youth trailing a rather well-known writer around to SF conventions), so I can tell you from experience: far more of them fail due to being full of generalities than because they have an extra fifteen seconds’ worth of fascinating details.

So, to be as clear as possible: if you must add an extra second or two in order to bring in a particularly striking visual image, or to mention a plot point that in your opinion makes your book totally unlike anything else out there, go ahead and do it. Revel in this being the one and only time that any professional editor will EVER tell you this: try not to be too anal-retentive about adhering to pre-set guidelines. It will only make you tense.

Okay, all that being said, let’s move on to the pitch proper, the one you will make in a formal pitch meeting with an agent or editor. (And for those of you who missed yesterday’s post, I misspoke before: the PNWA meetings with agents will be 10 minutes, not 15.)

For the benefit of those of you who have never done it before, in an agent meeting, you will be led to a tiny cubicle, where you will be expected to sit across a perhaps foot-and-a-half table’s width away from a real, live agent. You will introduce yourself, and then spend approximately two minutes talking about your book. After that, the agent may ask you a few questions; you may feel free to ask a few as well. At the end of the meeting, the agent will tell you whether your book sounds like it would interest her as a business proposition. If so, the agent will hand you her card and ask you to send some portion of the manuscript — usually, the first chapter, the first 50 pages, or for NF, the book proposal. If she’s very, very enthused, she may ask you to mail the whole thing.

Note: this should not be construed as an invitation to HAND her the whole thing on the spot, even if you have a complete copy in the backpack at your feet. Manuscripts are heavy; agents almost universally prefer to have them mailed rather than to carry them onto a plane. At most, the agent may ask on the spot if you have a writing sample with you, in which case you should pull out 5 pages or so. (If you are unclear on why you should carry a 5-page writing sample with you at all times at a writers’ conference, please see my post for May 29th.) In the extremely unlikely event that the agent asks for more right away, murmur a few well-chosen words about cities being farther apart on the West Coast than on the East, and offer to pop anything she wants into the mail on Monday.

And that’s it. Politeness always counts in this industry, so do be nice, even if it turns out that the agent simply doesn’t represent your kind of book. (Trust me — if this is the case, the agent will tell you so right away.) If this happens, express regret BRIEFLY and ask for recommendations for other agents to approach with your work.

Those two minutes when you are describing your book, of course, are the pitch proper. It is absolutely vital that you prepare for those two minutes in advance, either timing yourself at home or by visiting the Pitch Practicing Palace at the conference, manned by yours truly and other valiant souls who have fought successfully in pitching wars past. Otherwise, it is very, very easy to start rambling once you are actually in your pitch meeting, and frankly, 10 minutes doesn’t allow any rambling time.

Sitting down in front of an agent or editor, looking her in the eye, and beginning to talk about your book is quite a different experience from giving a hallway pitch. In a hallway pitch, agents will often automatically tell you to submit the first chapter, in order to be able to keep on walking down the hall, finish loading salad onto their plates, or be able to move on to the next person in line after the agents’ forum. If the agent handles your type of work, the premise is interesting, and you are polite, they will usually hand you their business cards and say, “Send me the first 50 pages.”

Okay, pop quiz to see who has been paying attention to this series so far: after the agent says this, do you (a) regard this as an invitation to talk about your work at greater length, (b) say, “Gee, you’re a lot nicer than Agent X. He turned me down flat,” (c) launch into a ten-minute diatribe about the two years you’ve spent querying this particular project, or (d) thank her profusely and vanish in a puff of smoke?

If you said anything but (d), go back and reread the whole series again. In fact, go back to last August’s blogs and read the whole 1000+ pages I have posted here. You need to learn what’s considered polite in the industry, pronto.

In a face-to-face pitch in a formal meeting, agents tend to be more selective than in a hallway pitch. (I know; counterintuitive, isn’t it?) In a ten-minute meeting, there is actually time for them to consider what you are saying, to weigh the book’s merits — in short, enough time to save themselves time down the line by rejecting your book now. (If you send it to them at their request, someone in their office is ethically required to spend time reading it, right?) So in a perverse way, a formal pitch is significantly harder to give successfully than a hallway one.

Fear not, my friends: if you have been following this series and doing your homework, you already have almost all of the constituent parts of a formal pitch constructed.

And I’m going to let you in on a little trade secret that almost always seems to get lost in discussions of how to pitch: contrary to popular opinion, a formal pitch is NOT just a few sentences about the premise of a book: IT IS A MARKETING SPEECH, designed not only to show what your book is about, but also why it is MARKETABLE.

Once you understand that — and once you accept that in this context, your book is not merely your baby or a work of art, but a PRODUCT that you are asking people who SELL THINGS FOR A LIVING to MARKET for you — an agent or editor’s response to your pitch can be seen not as an all-or-nothing referendum on your worth as a writer or as a human being, but as a PROFESSIONAL SELLER OF WRITING’s response to a proposed premise.

What the formal pitch is, in fact, is a spoken query letter, and it should contain the same information.

This may seem obvious, but allow me to remind you: no one in the world can judge your writing without reading it. A flubbed pitch is actually NOT a reflection of your writing talent; logically, it cannot be, unless the agent or editor takes exception to how you construct your verbal sentences. I know, I know, it doesn’t feel that way at the time, and frankly, the language that agents and editors tend to use at moments like these (“No one is buying X anymore.”) often DOES make it sound like a review of your writing. But it isn’t; it can’t be.

Does that make you feel any better?

What a formal pitch can and should be is you taking the extraordinary opportunity of having an agent or editor’s undivided attention for ten minutes in order to discuss how best to market your work. For this discussion to be fruitful, it is very helpful if you can describe your work in the same terms the industry would, the terms in which I have been encouraging you to define it throughout this series: your book’s category (blogs of June 29 and 30), identifying your target market (July 1), coming up with several selling points (July 2), inventing a snappy keynote statement (July 3), pulling all of these elements together into the magic first 100 words (July 4), and giving an overview of the central conflict of the book (the elevator speech, July 5 and 6).

Really, you’re almost there. In fact, if it came right down to it, you could construct a quite professional pitch from these elements alone.

First, you would begin with the magic first hundred words: ”Hi, I’m (YOUR NAME), and I write (BOOK CATEGORY). My latest project, (TITLE), is geared toward (TARGET MARKET). See how it grabs you: (KEYNOTE).”

Then, with nary a pause for breath, you would launch into a brief overview of the book’s primary conflicts or focus, using vivid and memorable imagery. In other words, you would follow the first 100 words with your elevator speech.

Then, to tie it all together, you would tell the agent that you are excited about it because of its SELLING POINTS that will appeal to its TARGET MARKET.

Now, you could manage all that in two minutes, right? You could easily flesh out your elevator speech with interesting and memorable plot points, without going overlong. One great way to be memorable is to include a telling detail, something that the agent or editor is unlikely to hear from anybody else.

Think back to the PRIDE AND PREJUDICE example: do you think someone else at the conference is likely to pitch a story that includes a sister who lectures while pounding on the piano, or a mother who insists her daughter marry a cousin she has just met? Probably not.

Here is the icing to put on the cake, the element that you have not yet constructed that elevates your pitch from just a good story to a memorable one: take fifteen or twenty seconds to tell one scene in vivid, Technicolor-level detail. This is an unorthodox thing to do in a pitch, but it works all the better for that reason, if you can keep it brief. Do be specific, and don’t be afraid to introduce a cliffhanger – scenarios that leave the hearer wondering “how the heck is this author going to get her protagonist out of THAT situation?” work very, very well here.

Include as many sensual words as you can — not sexual ones, necessarily, but referring to the senses. Is there an indelible visual image in your book? Work it in. Are birds twittering throughout your tropical romance? Let the agent hear them. Is your axe murderer murdering pastry chefs? We’d better taste some frosting.

And so forth. The goal here is to include a single original scene in sufficient detail that the agent or editor will think, “Wow, I’ve never heard that before,” and long to read the book.

There is a terrific example of a pitch with this kind of detail in the Robert Altman film THE PLAYER, should you have time to check it out before the next time you enter a pitching situation. The protagonist is a film executive, and throughout the film, he hears many pitches. One unusually persistent director, played by Richard E. Grant, chases the executive all over the greater LA metro area, trying to get him to listen to his pitch. (You’re in exactly the right mental state to appreciate that now, right?) Eventually, the executive gives in, and tells the director to sell the film in 25 words.

Before launching into the plot of the film, however, the director does something interesting. He spends a good 30 seconds setting up the initial visual image of the film: a group of protestors holding a vigil outside a prison during a rainstorm, their candles causing the umbrellas under which they huddle to glow like Chinese lanterns.

”That’s nice,” the executive says, surprised. “I’ve never seen that before.”

If a strong, memorable detail of yours can elicit this kind of reaction from an agent or editor, you’re home free!

One last thing, then I shall let you run off to dig through your manuscript for the killer image or scene that will wow the agent: once you have gone through all of the steps above, given your two-minute speech, SHUT UP. Allow the agent to respond, to be enthusiastic. Most writers forget this important rule, rambling on and on, even after they have reached the end of their prepared material.

Don’t; it won’t help your case. If you’re going to hand your listener a cliffhanger worthy of the old Flash Gordon radio serials, it is only charitable to leave time for your listener to cry, “But what happened NEXT!” A good storyteller always leaves her audience wanting more.

And that, my friends, is how I like to give a pitch. Again, my method is a trifle unusual, a little offbeat structurally, but in my experience, it works. It sounds professional, while at the same time conveying both your enthusiasm for the project and a sense of how precisely the worldview of your book is unique.

Have a good weekend, everybody. Between now and the conference, I shall of course post a few more helpful tidbits, but I’m going to keep it light, so you can focus your energies on crafting your pitch. As always, keep up the good work!

– Anne Mini

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The Building Blocks of the Pitch, Part VIII: the ups and downs of the elevator speech

Hello, readers –

Welcome back to my ongoing series on the building blocks of a fabulous pitch — and to the 200th blog I have written for the PNWA! Not including today’s post, that’s 1,032 pages of irreverent advice, in standard manuscript format. I wish I had more time to linger on this major milestone, but with the conference a scant week away, I want to move through the rigors of pitching as quickly as possible.

News flash, though, everybody: sharp-eyed faithful reader Ron was kind enough to point out to me that the agent meetings this year are TEN minutes, not fifteen, presumably so more writers can see more agents. I have no idea why they should have changed (I couldn’t go to the conference last year, so it’s possible that this is a change from last year), but a shorter meeting requires slightly different advance planning. Many thanks, Ron, for alerting us to this.

Also, I notice that David Moldower is no longer going to be attending the conference, but agent Kate McKean and Michelle Nagler of Simon & Schuster will. I hope to have time to check out their respective sales and acquisitions records before the conference, but right now, my top priority to make sure to get through the basics of pitching.

Yesterday, I discussed the elevator speech, and gave you several examples of how to construct one for a fiction book. ”This is all very well for a novel,” I could hear your NF writers out there grumbling, “but how does all this apply to a MY book?” Today, I am going to deal with that very issue, and explain where and when an elevator speech can be more effective to use than a fully-fledged pitch.

In an elevator speech for a NF book, your goal is the same as for a novel: to intrigue your hearer into asking follow-up questions. Here, too, you do not want to tell so much about the book that the agent or editor to whom you are speaking feels that you have told the whole story; you want to leave enough of a question hanging in the air that your listener will say, “Gee, that sounds intriguing. Send me the first 50 pages.” However, for a NF book, you will need to achieve one other goal in both your elevator speech or pitch — to establish your platform as the best conceivable writer of the book.

Piece o’ proverbial cake, right?

To achieve these goals, you can use the same tools as for a novel, providing specific, vividly-drawn details to show what your book offers the reader. Demonstrate what the reader will learn from reading your book, or why the book is an important contribution to the literature on your subject. In other words, make it clear what your book is and why it will appeal to your target market. Here’s an example:

“Swirling planets, the Milky Way, and maybe even a wandering extraterrestrial or two — all of these await the urban stargazing enthusiast. For too long, however, books on astronomy have been geared at the narrow specialist market, those readers possessing expensive telescopes. ANGELS ON YOUR BACK PORCH opens the joys of stargazing to the rest of us. Utilizing a few simple tools and a colorful fold-out star map, University of Washington cosmologist Cindy Crawford takes you on a guided tour of the fascinating star formations visible right from your backyard.”

See? Strong visual imagery plus a clear statement of what the reader may expect to learn creates a compelling elevator speech for this NF book. And did you notice how Prof. Crawford’s credentials just naturally fit into the speech? By including some indication of your platform (or your book’s strongest selling point) in your elevator speech, you will forestall the automatic first question of any NF agent: “So, what’s your platform?”

Remember, your elevator speech should entertaining and memorable, but leave your hearer wanting to know more. Don’t wrap up the package so tightly that your listener doesn’t feel she needs to read the book. Questions are often useful in establishing WHY the book needs to be read:

”EVERYWOMAN’S GUIDE TO MENOPAUSE: “Tired of all of the conflicting information on the news these days about the change of life? Noted clinician Dr. Hal Holbrook simplifies it all for you with his easy-to-use color-coded guide to a happy menopausal existence. From beating searing hot flashes with cool visualizations of polar icecaps to rewarding yourself for meeting goals with fun-filled vacations to the tropics, this book will show you how to embrace the rest of your life with passion, armed with knowledge.”

Okay, here’s a pop quiz for those of you who have been following this series so far: what techniques did the NF pitcher above borrow from fiction writing?

Give yourself at least a B if you said that the writer incorporated vivid sensual details: the frigid polar icecaps, the twin heat sources of hot flashes and tropical destinations. And make that an A if you noticed that the savvy pitcher used a rhetorical question (filched from Dr. Holbrook’s keynote statement, no doubt) to pique the interest of the hearer — and double points if your sharp eye spotted the keywords agents love to hear: happy, passion. Extra credit with a cherry on top and walnut clusters if you cried out that this elevator speech sets up conflicts that the book will presumably resolve (amongst the information popularly available; the struggle between happiness and unhappiness; between simple guides and complicated ones). Dualities are tremendously effective at establishing conflict quickly.

And now congratulate yourselves, campers, because you have constructed all of the elements you need for a successful hallway pitch — or, indeed, an informal pitch in virtually any social situation. Did that one creep up on you? Because — brace yourself for this one, because it’s a biggie —

MAGIC FIRST 100 WORDS + ELEVATOR SPEECH = HALLWAY PITCH.

Ta da!

With advance preparation and practice, you should be able to say all of this comprehensibly within 30 – 45 seconds, certainly a short enough time that you need not feel guilty about turning to the agent next to you in the dinner line, or walking up to her after the agents’ forum, and asking if she can spare a minute to hear your pitch. (Always ask first if it’s okay.) Because that is literally what you will be taking up, less than a minute, you may feel professional, not intrusive, by giving your hallway pitch immediately after saying, “Please pass the rolls.”

You’re welcome.

The elevator speech has other uses, too, the most important being that it makes a stellar describe-your-book paragraph in your query letter. There, too, you will be incorporating the elements of the magic first hundred words — minus the “Hi, my name is” part, they make a terrific opening paragraph for a query. The elevator speech also gives you a concise, professional follow-up after someone you meet at a conference responds to your magic first hundred words with, “Wow. Tell me more.”

You see, I really am working hard here to keep you from feeling tongue-tied when dealing with the industry. Don’t be afraid to give your hallway speech to other writers at the conference — it’s great practice, and it is absolutely the best way imaginable to meet other people who write what you do. (Other than starting a blog, of course.)

You’ve noticed that there’s a situation I haven’t mentioned yet, haven’t you? ”But Anne,” I hear some of your murmur, “if the elevator speech is so effective at piquing interest, why SHOULDN’T I just use it as my pitch in my meetings with agents and editors?”

That’s an excellent question. The short answer is: you can, but what would you do with the other 14 1/2 — no, scratch that; make it 9 1/2 — minutes of your pitch meeting? And why would you trade an opportunity to say MORE about your book for a format that forces you to say LESS?

The longer answer is, a lot of people do use the 3-sentence elevator speech as a pitch; in fact, if you ask almost any writer who signed with her agent between 5 and 15 years ago, she will probably tell you bluntly that the 3-sentence pitch is industry standard. And so it was, at one time. To be fair, it still can work.

However, by emphasizing the 3-sentence pitch to the exclusion of all others, I think the standard sources of writerly advice have left first-time pitchers ill-prepared to address those other vital issues involved in a good pitch, such as where the book will sit in Barnes & Noble, who the author thinks will read it, why the target market will find it compelling…in short, all of the information contained in the magic first 100 words.

You’d be amazed (at least I hope you would) at how many first-time pitchers come dashing into their scheduled pitch appointments, so fixated on blurting those pre-ordained three sentences that they forget to (a) introduce themselves to the agent or editor, like civilized beings, (b) mention whether the book is fiction or nonfiction, (c) indicate whether the book has a title, or (d) all of the above. I find this sad: these are intelligent people, for the most part, but their advance preparation has left them as tongue-tied and awkward as wallflowers at a junior high school dance.

And don’t even get me started on the sweat-soaked silence that can ensue AFTER the 3-sentence pitcher has gasped it all out, incontinently, and has no more to say. In that dreadful lull, the agent sits there, blinking so slowly that the pitcher is tempted to take a surreptitious peek at his watch, to make sure that time actually is moving forward at a normal clip, or stick a pin in the agent, to double-check that she isn’t some sort of emotionless android with her battery pack on the fritz. “And?” the automaton says impatiently. “Well?”

”What do you mean?” I hear some of you gasp, aghast. “Doesn’t the agent or editor make a snap decision after hearing those three or four sentences, and immediately leap into chatting with me about her plans for marketing my book?”

Well, not usually, no, and in fact, in recent years, as the elevator speech has come to be regarded as the standard pitch, I have been noticing an increasingly disgruntled attitude amongst agents and editors at conferences. Whey walk out of pitch meetings complaining, “Why does everyone stop talking after a minute or so? I’m getting really tired of having to drag information out of these writers on a question-and-answer basis. What do they think this is, an interview? A quiz show?”

Call me unorthodox, but I don’t think this is a desirable outcome for you.

Nor is the other common situation, where writers talk on and on about their books in their pitch meetings so long that the agent or editor hasn’t time to ask follow-up questions. You really do want to keep your pitch to roughly two minutes (as opposed to your hallway pitch, which should be approximately 30 seconds), so that you can discuss your work with the well-connected, well-informed industry insider in front of you. Make sure you come prepared to talk about it — and in terms that will make sense to everyone in the industry.

And how are you going to do that, you ask? Tune in tomorrow, my friends, and I shall fill you in on the conclusion of all of this work we have been doing for the past week: pulling it all together into a persuasive face-to-face pitch.

In the meantime, keep up the good work, everybody! And happy 200th anniversary to the blog!

– Anne Mini

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The Building Blocks of the Pitch, Part VII: Your Elevator Speech

Hello, readers –

Welcome back to my ongoing series on the constituent parts of an effective pitch. Since I’ve been at it for a while now, if you’re just tuning in, you may have to dip back into the archives to catch the earliest installments. And for those of you faithful weekday readers who took the holiday weekend off, and are wondering what is going on: yes, I don’t usually post on weekends and holidays, but with the conference so close, I wanted to plough ahead at top speed.

A quick personal aside before I return my hand to the plow, however: as some of you may have already noticed, Amazon is saying that my memoir, A FAMILY DARKLY: LOVE, LOSS, AND THE FINAL PASSIONS OF PHILIP K. DICK, will be shipping on July 17th, less than two weeks from today. Since my publisher has not yet informed me of a firm release date — the author is always the last to know, alas — I can neither confirm nor deny this rumor. Not that it is a state secret or anything; for legal reasons, I’m not supposed to be talking about it with any specificity here. (For as much detail as I am allowed to give about what’s been going on with the book, please see my post for March 30th. Contrary to the claims on the Dick estate-owned fan forum, I have given a grand total of one published interview on the subject: http://www.toobeautiful.org/waywo_annemini.html ) All I can tell you at the moment is that while the book is still in presale mode, Amazon is offering it at a substantial discount.

I promise that I’ll tell you the release date proper the instant I know it myself.

All right, we’re cooking with gas now. So far in this series, I’ve discussed building blocks of a great pitch: your book’s category (blogs of June 29 and 30), identifying your target market (July 1), coming up with several selling points (July 2), inventing a snappy keynote statement (July 3), and pulling all of these elements together into the magic first 100 words (yesterday). Today, I am going to talk about what was considered the height of pitching elegance five or ten years ago, the 3-sentence elevator speech.

Simply put, an elevator speech is a 3 – 4 sentence description (a longish paragraph) of the protagonist and central conflict of your book. If the book is a novel, the elevator speech should be IN THE PRESENT TENSE. It is not a plot summary, but an introduction to the main character(s) BY NAME and an invitation to the listener to ask for more details.

How is the elevator speech different from the keynote, you ask? Well, it’s longer, for one thing, and although the purpose of both is to whet the literary appetite of the hearer, to get her to ask for more information about the book, the keynote can hit only one major theme. In the elevator speech, however, your job is to show that your book is about an interesting protagonist in a fascinating situation. You don’t have room here to tell how the plot’s major conflicts are resolved, just enough to identify them and raise interest in your hearer’s mind about how you will resolve them in the book.

I know it’s hard in such a short space, but try to steer clear of generalities — and definitely avoid clichés. Neither show off your creativity as a plot-deviser or your talent for unique phraseology, do they? Show your protagonist being as active as possible (you wouldn’t believe how many pitches portray characters who only have things happen TO them, rather than characters who DO things to deal with challenging situations), and enliven your account with concrete, juicy details that only you could invent. Include at least one MEMORABLE unique image.

What kind of images you ask? Since elevator speeches vary as much as books do, it’s a trifle hard to show what makes a good one without showing a few examples, so here is a pitch for PRIDE AND PREJUDICE (note to those of you who took my pitching class: I am not going to post the pitch for my own novel, for exactly the reason that I advised you not to send your chapters out electronically, if you can help it: there is absolutely no way of knowing where anything posted on the web is going to end up.):

”19th-century 19-year-old Elizabeth Bennet has a whole host of problems: a socially inattentive father, an endlessly chattering mother, a sister who spouts aphorisms as she pounds deafeningly on the piano in front of company, two other sisters who swoon whenever an Army officer walks into the room, and her own quick tongue, any one of which might deprive Elizabeth or her lovely older sister Jane of the rich husband necessary to save them from being thrown out of their house when their father dies. When wealthy humanity-lover Mr. Bingley and disdainful Mr. Darcy rent a nearby manor house, Elizabeth’s mother goes crazy with matchmaking fever, jeopardizing Jane’s romance with Bingley and insisting that Elizabeth marry the first man who proposes to her, her unctuous cousin Mr. Collins, a clergyman who has known her for less than a week. After the family’s reputation is ruined by her youngest sister’s seduction by a dashing army officer, can Elizabeth make her way in the adult world, holding true to her principles and marrying the man she passionately loves, or will her family’s prejudices doom her and Jane to an impecunious and regretful spinsterhood?”

Tell me — would you read this book?

At the risk of tooting my own horn, why is this a good elevator speech? It establishes right away a few important things about the protagonist: she is facing internal conflicts (should she embrace her family’s prejudices, or reject them?); she is pursuing a definite goal (making a good marriage without latching herself for life to the first man who finds her attractive), and she faces an array of substantial barriers to achieving that goal (her family members and their many issues). It also hints that instead of riding the billows of the plot, letting things happen to her, Elizabeth is actively struggling to determine her own destiny.

Don’t underestimate the importance of establishing your protagonist as active: believe me, every agent and editor in the biz has heard thousands of pitches about protagonists who are buffeted about by fate, who are pushed almost unconsciously from event to event not by some interior drive or conflict, but because the plot demands it. (Long-time readers of this blog, chant with me now: “Because the plot requires it” is NEVER a sufficient answer to “Why did that character do that?”) The books being pitched may not actually have passive protagonists — but honestly, it’s very easy to get so involved in setting up the premise of the book in an elevator speech that the protagonist can come across as passive, merely caught in the jaws of the plot.

There are a few code words that will let an industry-savvy listener know that your protagonist is fully engaged and passionately pursing the goals assigned to her in the book. They are, in no particular order: love, passion, desire, dream, fate (kismet will do, in a pinch), struggle, loss, and happiness. Any form of these words will do; a gerund or two is fine.

The other reason that this is a good elevator speech is that it alerts the reader to the fact that, despite some pretty serious subject matter, this is a book with strong comic elements (the big give-aways: the absurdity of Mr. Collins’ proposing after only a week, her family members’ odd predilections). Do make sure that the tone of your elevator speech matches the tone of your book; it’s more compelling as a sales tool that way.

You’d be surprised at how often this basic, common-sense advice is overlooked by your garden-variety pitcher. Most elevator speeches and pitches come across as deadly serious — usually more a reflection of the tension of the pitching situation than the voice of the book. This undersells the book, frankly. If the book is a steamy romance, let the telling details you include be delightfully sensual; if it is a comic fantasy, show your elves doing something funny. Just make sure that what you give is an accurate taste of what a reader can expect the book as a whole to provide.

If you really find yourself stumped, there is a standard (if old-fashioned) formula that tends to work well. Borrowing a trick from the Hollywood Hook, you can compare your book to a VERY well-known book or movie:

“For readers who loved SCHINDLER’S LIST, here is a story about gutsy individuals triumphing against the Nazis. + (sentence about who the protagonist is, and what is oppressing her) + But how can she pursue her passion to (secondary goal), when every aspect of the world she has known is being swept away before her eyes?”

This works for an elevator speech (better than in a pitch proper), because citing another well-known story automatically conjures a backdrop for yours; you don’t need to fill in as many details. What you do need to do in this sort of elevator speech is establish your protagonist firmly as an individual in FRONT of that backdrop, in order to be memorable. To do that, you will need to pepper the elevator speech with specific ways in which YOUR protagonist is different from the one in the old warhorse. As in:

”In the tradition of GONE WITH THE WIND, DEVOURED BY THE BREEZE is a stirring epic of one woman’s struggle to keep her family together in a time of war. Woman-Who-Is-Not-Scarlett loves Man X, and he loves her, but when half of her family is killed in the battle of Nearby Field, she can no longer be the air-headed girl he’s known since childhood. But will starting her own business to save her family home alienate the only man she has ever loved?”

Tomorrow, I shall delve into how to construct an elevator speech for a NF book, as well as explaining when to give your elevator speech and when your pitch — because yes, Virginia, they are not the same thing, at least in my lexicon.

In the meantime, keep up the good work!

– Anne Mini

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The Building Blocks of the Pitch, Part VI: The Magic First Hundred Words

Hello, readers –

Happy Independence Day, everyone! Remember, it’s very, very helpful for a writer to have all of her fingers in working order — try not to linger too close to lit fireworks.

Okay, if you’ve been following the blog for the past few days, you will have already constructed several significant building blocks of your pitch. By now, you should have determined your book’s category (blogs of June 29 and 30), identified your target market (July 1), come up with a few strong selling points (July 2), and developed a snappy keynote statement (yesterday).

Today, I’m going to show you how to pull all of these elements together into the first hundred words you will say to ANYONE you meet at a writer’s conference, be it an agent or editor to whom you are pitching, a writer who is sitting next to you in a class, or the person standing next to you while you are dunking your teabag in hot water, trying to wake up before the 8 a.m. agent and editor forum. With these first hundred words, even the shyest, most reclusive writer can launch into a professional-sounding discussion with anyone in the publishing industry.

Nifty trick, eh?

Once again, I must add a disclaimer: this strategy is an invention of my own, the fruit of watching hundreds and hundreds of stammering writers struggle to express themselves at conferences all over the country, because they had blindly followed the pervasive pitching advice and prepared only three sentences — no more, no less — about their books. Which left them with precisely nothing else to say about it, or at least nothing else that they had polished enough to roll smoothly off their tongues. Half the time, these poor souls forget even to introduce themselves prior to giving their official 3-line pitch; most of the time, they pitch without having told the agent what kind of book it is.

Frankly, I think it’s rather mean to put well-meaning people in this position. There is certainly a place in the publishing industry for the three-sentence pitch — quite a significant place, about which I will tell you tomorrow — but there is information about you and your book that should logically be mentioned BEFORE those three sentences, so the agent or editor to whom you are pitching knows what you are talking about. And in the many, many different social situations where a writer is expected to be able to speak coherently about her work, very few are conducive to coughing up three sentences completely out of context.

There are social graces to be observed.

My goal here is to give you a lead-in to any conversation that you will have at a writer’s conference, or indeed, anywhere within the profession. Equipped with these magic words, you can feel confident introducing yourself to anyone, no matter how important or intimidating, because you will know that you are talking about your work in a professional manner.

Ready to learn what they are? Here goes:

”Hi, I’m (YOUR NAME), and I write (BOOK CATEGORY). My latest project, (TITLE), is geared toward (TARGET MARKET). See how it grabs you: (KEYNOTE).”

Voilà! You are now equipped to start a conversation with anybody at any writing event in the English-speaking world.

More importantly, if you learn this little speech by heart, you can walk into any pitching situation — be it a formal, 15-minute meeting with the agent of your dreams or a chance meeting at the dessert bar when you and an editor are reaching for the same miniature éclair — with ease. These magic words — which, you will note, are not generic, but personalized for YOUR book — will introduce you and your work in the language used by the industry, establishing you right off the bat as someone to take seriously.

This is crucial, as agents and editors are (as I believe I have mentioned before) MAGNIFICENTLY busy people; they honestly do prefer to work with writers to whom they will not have to explain each and every nuance of the road to publication. (That’s my job.) By the time many first-time pitchers get around to mentioning their books, after they have shilly-shallied for a few minutes, the agent in front of them has usually already mentally stamped their foreheads with “TIME-CONSUMING” in bright red letters. By introducing yourself and your work in the lingua franca of the industry, however, you will immediately establish yourself as someone who has taken the time to learn the ropes. Believe me, they will appreciate it.

One caveat about using these words to introduce yourself to other writers at a conference: it is accepted conference etiquette to ask the other party what HE writes before you start going on at great length about your own work. If you find that you have been speaking for more than a couple of minutes to a fellow writer, without hearing anyone’s voice but your own, make sure to stop yourself and ask what the other writer writes. In this context, the very brevity of the first 100 words will ensure that you are being polite; if your new acquaintance is interested, he will ask for more details about your book.

I mention this, because it’s been my experience that writers, especially those attending their first conferences, tend to underestimate how much they will enjoy talking to another sympathetic soul about their work. We writers are, by definition, rather isolated creatures: we spend much of our time by ourselves, tapping away at a keyboard; it’s one of the few professions where a touch of agoraphobia is actually a professional advantage. And let’s face it, most of our non-writing friends’ curiosity about what we’re DOING for all that time we’re shut up in our studios is limited to the occasional, “So, finished the novel yet?” and the extortion of a vague promise to sign a copy for them when it eventually comes out. (Get out of the habit NOW of promising these people free copies of your future books, by the way: nowadays, authors get very few free copies, and you don’t want to end up paying for dozens of copies for your kith and kin, do you?)

So at a writers’ conference, or even at a pitch meeting, the euphoria of meeting another human being who actually WANTS to hear about what you are writing, who is THRILLED to discuss the significant difficulties involved in finding time to write when you have a couple of small children scurrying around the house, who says fabulously encouraging things like, “Gee, that’s a great title!”…well, it’s easy to get carried away. For the sake of the long-term friendships you can make at a conference, make sure you listen as much as you talk.

By all means, though, use your fellow conference attendees to practice your first hundred words — and your pitch, while you’re at it. It’s great practice, and it’s a good way to meet other writers in your area. Most writers are genuinely nice people – and wouldn’t it be great if, on the day your agent calls you to say she’s received a stellar offer for your first book, if you knew a dozen writers that you could call immediately, people who would UNDERSTAND what an achievement it was?

Practice, practice, practice those first hundred words, my friends. Tomorrow, I shall move on to the elevator speech (that’s those pesky three sentences), and after that, pulling it all together for the pitch! So fasten your seatbelts, everybody – the fireworks of the 4th aside, it’s going to be a bumpy week. Keep up the good work!

– Anne Mini

P.S.: if you’re just tuning in, and you are still considering whether or not to attend this summer’s PNWA conference, would it be helpful to know a bit about the professional likes and dislikes of the agents and editors who will be available there for pitching? Check out my archived blogs for the skinny on what they’ve been buying and selling lately: April 26 – May 17 for the agents and May 18 – 26 for the editors.

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The Building Blocks of the Pitch, Part V: Hitting the Keynote

Hello, readers –

Welcome back to my ongoing series on building a persuasive pitch. Shout hallelujah, citizens, for today, we are finally ready to tackle reducing your book to a single quip of bon mot-iness that would make Oscar Wilde blush furiously with envy. (Did you know that when he gave public readings, he NEVER read the published versions of his own work? Ditto with Mark Twain. They always added extra laugh lines, so that even audience members very familiar with their writing would be surprised and delighted. Interesting, no?

Today, I am going to talk about coming up with your book’s KEYNOTE, also known colloquially as a BOOK CONCEPT. What is it, you ask? The keynote is the initial, wow-me-now concept statement that introduces your book to someone with the attention span of an unusually preoccupied three-year-old.

Before you pooh-pooh the idea of WANTING to discuss your marvelously complex book with someone whose attention span precludes sitting through even an average-length TV commercial, let me remind you: sometimes, you have only a minute or so to make a pitch. After a very popular class, for instance, or meeting your dream agent coming out of the bathroom (hey, this is a glamorous business). Since any reasonably polite hello will take up at least half of that time, wouldn’t you like to be ready to take advantage of the remaining 30 seconds?

Seriously, there are several reasons that you might want to come up with a keynote statement for your book (other than that I told you to, of course). A keynote will allow you to be able to sound out someone in a hallway about interest in your book, to give an agent or editor an instant, read-made hook to sell your work, and to be able to sound like a professional writer on a moment’s notice. None of these are abilities at which you should be sneezing, smarty-pants.

Let me pause for a moment and focus on the last benefit on the list. One of the biggest differences between a professional writer and one who is new to the biz is how she answers the ubiquitous question, “So, what do you write?” Almost invariably, those unused to the question will betray their inexperience by shilly-shallying, giving evasive answers. A professional, on the other hand, will promptly tell the questioner in a couple of brief sentences the book category in which she writes, along with a quick quip or two about her most recent project. Not a long-winded speech, or boasts about her own writing talent, just a snippet about the book itself, to see if her auditor is interested before moving into more detail.

Agents and editors really, really like to see unpublished writers exhibit the latter behavior. They are acutely, even exaggeratedly, aware of how busy they are. (To quote those immortal social philosophers, the Bee Gees, all we can do is “try to understand/New York time’s effect on man.”) In their native habitat, these are people who fly into a fury if the woman in front of them in the deli line hesitates for fifteen seconds between pastrami or roast beef on her sandwich; just because they are our guests in the more laid-back PNW for a few days doesn’t mean that they shed that Manhattanite resentment of people who waste entire nanoseconds of their precious time.

Some writers don’t like to be perceived as tooting their own horns, which is understandable. But to someone trying to get a quick impression of whether a writer’s work might be worth sampling, demurrals do not come across as charming self-deprecation, but as an annoying disregard of the industry’s unspoken limit to how long a writer gets to take up an agent or editor’s time. No matter what anyone tells you, if you are over the age of 10, it’s just not cute.

Let me give you a non-writing example to demonstrate how irritating such waffling can be. I went to Harvard as an undergraduate, something I do not tell people lightly, as they either take an instantaneous dislike to me, assuming that I must be a snob, or glom onto me, assuming that I have the private ears of kings and presidents alike, having gone to college with them. (The old university joke illustrates the third unappetizing possibility: How does a pretty woman get men to leave her alone in a bar? She starts a rumor that she went to Harvard.) For these reasons, many of us who do not habitually go around wearing our institutional affiliations on our chests in the form of sweatshirts choose not to share our educational backgrounds in social settings.

So when you ask many of my classmates where they went to school, they will respond evasively, “In the Boston area.” Now, to any Harvardian, that automatically declares that the speaker went to Harvard; people who went to MIT or Tufts tend to say so. But to anyone who doesn’t know the code, it sounds like an invitation to further questions, doesn’t it? So all too often, the subsequent conversation degenerates into a cutesy guessing game, with the Harvardian giving more and more evasive answers until the questioner loses all patience and shouts, “What — did you go to Harvard or something?”

This is precisely what it sounds like to people in the publishing industry when you equivocate about what you write. They don’t like guessing games, as a rule.

Okay, out comes my fairy godmother wand again: the next time you hear yourself start to equivocate about what you write, I decree that you will start hearing STAYING ALIVE playing in the back of your head on a continuous loop. Surely, any sane person will be willing to go to any length to avoid that dreadful fate…so don’t say you haven’t been warned.

Okay, back to the keynote itself. What is its goal? To pique your listener’s interest as quickly as possible, so s/he will ask to hear more. How do you accomplish this? By providing a MEMORABLY INTRIGUING PREMISE in a BRIEF sentence or two.

And did I mention that it should be memorable and brief?

There are two schools of thought on how best to construct a keynote statement. The better-known is the Hollywood Hook, a single sentence utilizing pop culture symbolism to introduce the basic premise of the book. Logical contradiction provides the shock of a Hollywood Hook, the combination of two icons that one would not generally expect to be found together. For instance, a Hollywood Hook for a book that teaches children the essentials of the electoral college system might be: “Bill Clinton teaches Kermit the Frog how to vote!” A book on alternative medicine for seniors might be expressed as “Deepak Chopra takes on the Golden Girls as patients!” A novel about sexual harassment in a tap-dancing school could conceivably be pitched as “Anita Hill meets Fred Astaire!”

Didja notice how they all ended in exclamation points? There’s a certain breathlessness about the Hollywood Hook, a blithe disregard for propriety of example. There’s a reason for this: in order to be effective as an enticement to hear more, the icons cited should not go together logically.

Otherwise, where’s the surprise? The whole point of the exercise is to intrigue the listener, to make him ask to hear more. If someone pitched a book to you as “A private investigator chases a murderer!” wouldn’t you yawn? On the other hand, if someone told you her book was “Mickey Mouse goes on a killing spree!” wouldn’t you ask at least one follow-up question?

I have to say, I’m not a big fan of the Hollywood Hook method of keynoting. Yes, it can be attention-grabbing, but personally, I would rather use those few seconds talking about MY book, not pop culture. Not every storyline is compressible into iconic shorthand, whatever those screenwriting teachers who go around telling everyone who will listen that the only good plotline is a heroic journey. (Use the Force, Luke!)

I once asked a screenplay agent who favored pitch compression how he would pitch THE REMAINS OF THE DAY, a book light on plot but strong on character development. What would one say? A butler butles quietly? Hardly a grabber. Without missing a beat, the agent answered, “I would just pitch it as, ‘based on the bestselling book.’”

I love this answer, because it illustrates the point of the keynote so beautifully: the message itself is less important than the fact that you get your hearer’s eyebrows to shoot up.

Which brings me to the other school of thought on constructing a keynote statement — and my preferred method — the rhetorical teaser. The rhetorical teaser presents a thought-provoking question (ideally, posed in the second person, to engage the listener in the premise) that the book will answer.

For example, a friend of mine was prepping to pitch a narrative cookbook aimed at celiacs, people who cannot digest gluten. Now, there are a whole lot of celiacs out there, but she could not automatically assume that any agent or editor to whom she pitched the book would either be unable to eat wheat or know someone who couldn’t. (Remember that great rule of thumb from yesterday: you can’t assume that an agent or editor has ANY knowledge about your topic.) So she employed a rhetorical tease to grab interest: “What would you do if you suddenly found out you could NEVER eat pizza again?”

Rhetorical teasers are more versatile than Hollywood Hooks, as they can convey a broader array of moods. They can range from the ultra-serious (“What if you were two weeks away from finishing your master’s degree — and your university said it would throw you out if you wouldn’t testify against your best friend?”) to the super-frivolous (“Have you ever looked into your closet before a big date and wanted to shred everything in there because nothing matched your great new shoes?”).

The main point is to make it — say it with me now — MEMORABLE. Don’t be afraid to use strong imagery (as in, “The earth is about to be covered thirty feet deep in lichen in three days. What would you do?”) If you can provoke a laugh or a gasp, all the better. Remember, though, even if you pull off the best one-liner since Socrates was wowing ‘em at the Athenian agora, if your quip doesn’t make your BOOK memorable, rather than you being remembered as a funny or thought-provoking person, the keynote has not succeeded.

Whatever you do, please do not confuse good delivery with book memorability. I once went to a poetry reading at conference that shall remain nameless because it got flooded out last year. A fairly well-known poet, who may or may not come from a former Soviet bloc country closely associated in the public mind with vampire activity, stalked in and read, to everyone’s surprise, a prose piece. I don’t remember what it was about, except that part of the premise was that he and his girlfriend exchanged genitals for the weekend (and then, as I recall, didn’t do anything interesting with them). Now, this guy is a wonderful public reader. To make his (rather tame) sexual tale appear more salacious, every time he used an Anglo-Saxon word relating to a body part or physical act, he would lift his eyes from the page and stare hard at the nearest woman under 40. (I’ll spare you the list of words aimed at me, lest our webmaster wash my keyboard out with soap.) By the end of his piece, everyone was distinctly uncomfortable — and remembered his performance.

Notice what happened here — he made his PERFORMANCE memorable by good delivery, rather than his writing. Sure, I remember who he is, but did his flashy showmanship make me rush out and buy his books of poetry? No. Did it make me avoid him at future conferences like the proverbial plague? Yes.

This is a problem shared by a LOT of pitches, and even more Hollywood Hooks: they’re all about delivery, rather than promoting the book in question. Please don’t make this mistake; unlike other sales situations, it’s pretty difficult to sell a book concept on charm alone. Even if you’re the next Oscar Wilde, Mark Twain, or strange Eastern European sex fiend/poet.

Tomorrow, I shall discuss how to USE your newly-constructed keynote to wow all and sundry at a writers’ conference. In the meantime, keep up the good work!

– Anne Mini

P.S.: For those of you who have not yet signed up for pitching meetings at the conference, please check out my archived blogs of April 26 – May 17 for the agents and May 18 – 26 for the editors. There, you will find information on who is representing and buying what these days, to help you make your appointment rankings wisely.

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The Building Blocks of the Pitch, Part IV: Sell! Sell!

Hello, readers –

Yes, yes, I know: I don’t usually post on weekends, so why the Saturday AND Sunday posts? Nor do I generally post on national holidays, as I may well do this week. What’s the excuse for my unwonted chattiness, you ask? Well, I know that there are some of my faithful readers out there who would very much have liked to have been able to attend my pitching class last week, but being neither Seattle-area denizens nor possessors of teleporters, had to miss it. I’m trying to cover as much of the class material as possible by the end of this week, to help these fine people — and anyone else good enough to read my blog regularly — prep their pitches before the upcoming PNWA conference and the rest of the summer’s many literary conferences. I shall continue to give advice on the subject in the final days leading up to the conference, too, but I wanted to get the bulk of my sterling insights out to you early enough to give you time to ask follow-up questions.

Amn’t I a peach?

So welcome back to my series on the building blocks of a stellar pitch. Today, I’m going to talk about a little invention of my own, a single-page, bullet-pointed list of selling points for the book in question. This handy little document has more uses than duct tape (which, I’m told, is not particularly good at mending ducts). You can have it by your side during a pitch; you can add it to a book proposal, to recap its most important elements; you can tuck it into a submission packet, as a door prize for the agency screener charged with the merry task of reading your entire book and figuring it out whether it is marketable; your agent can have it in her hot little hand when pitching your book on the phone to editors; an editor who wants to acquire your book can use the information on it both to fill out the publishing house’s Title Information Sheet and to present your book’s strengths in editorial meetings. You can even, if you so desire, use it to give a paper cut to that particularly persistent admirer who keeps trailing around after you at the conference.

”Yeah, right,” I hear the more cynical out there thinking. “What is it, a Ginzu knife? Can it rip apart a cardboard box, too, and still remain sharp enough to slice a mushy tomato?”

Scoff if you like, oh ye doubters, but a really well-prepared list of selling points is like a really, really tiny press agent that can travel everywhere your manuscript goes. In addition to its practical benefits, having one prepared before your first interaction with an agent or editor also sends a very strong unspoken message: you are an author who has taken the time to learn how the business side of publishing works, and are more than happy to do everything in your power to make your agent and editor’s jobs easier. My agent liked the one I included in my memoir proposal so much that she now has her other clients add them to their packets, too.

So what is in this magic document? Single-sentence summaries of attributes (the book’s or yours personally) that make the book the best thing since the proverbial sliced bread. I’m not talking about boasts about its utility to humanity in general (although if your book actually CAN achieve world peace, by all means mention it) or inflated claims that it will appeal to every literate person in America (a more common book proposal claim than one might imagine), but about concrete facts about you and your book.

Your list of selling points can include market information, trends, statistics, high points in your background — anything that will make it easier to market your book. Why are you the best person in the universe to tell this story, and why will people want to read it? Is your novel based upon your twenty years of experience in the coalmining industry? Mention it. Include any fact that will tend to boost confidence in your ability to write and market this book successfully — and that includes references to major bestsellers on similar topics, to show that there is already public interest in your subject matter.

If you are stuck, think back to your target market (see yesterday’s post). Why will your book appeal to that market better than other books? Why does the world NEED this book — other than, obviously, the great beauty of the writing? As I pointed out yesterday, even the most abstruse literary fiction is about something other than just the writing — so why will the subject matter appeal to readers? How large is the book’s target demographic? And if you were the publicity person assigned to promote the book, what would you tell the producer of an NPR show in order to convince him to book the author?

Remember, the function of this list is ease of use, both for you and for those who will deal with your book in future. Keep it brief, but do make sure that you make it clear why each point is important. Possible bullet points include (and please note, none of my examples are true; I feel a little silly pointing that out, but I don’t want to find these little tidbits being reported as scandalous factoids in the years to come):

(1) Experience that makes you an expert on the subject matter of your book. If you have spent years on activities relating to your topic, that is definitely a selling point. Some possible examples: Marcello Mastroianni has been a student of Zen Buddhism for thirty-seven years, and brings a wealth of meditative experience to this book; Clark Gable has been Atlanta’s leading florist for fifteen years, and is famous state-wide for his Scarlett O’Hara wedding bouquets; Tammy Faye Baker originally came to public attention by performing in a show featuring sock puppets, so she is well identified in the public mind with puppetry. (Actually, I think this last one is at least partially true.)

(2) Educational credentials. Even if your degrees do not relate directly to your topic, any degrees (earned or honorary), certificates, or years of study add to your credibility. Yes, even if you are a fiction writer. (I have a very, very dusty doctorate that only sees the light of day at times like these. And, of course, to annoy medical doctors I don’t like.) Some possible examples: Audrey Hepburn has a doctorate in particle physics from the University of Bonn, and thus is eminently qualified to write on atomic bombs; Charlton Heston holds an honorary degree in criminology from the University of Texas, in recognition of his important work in furthering gun usage; Jane Russell completed a certificate program in neurosurgery at Bellevue Community College, and thus is well equipped to field questions on the subject.

(3) Honors. If you have been recognized for your work (or volunteer efforts), this is the time to mention it. (Finalist in the PNWA contest, in this or any other year, anybody?) Some possible examples: Myrna Loy was named Teacher of the Year four years running by the schools of Peoria, Kansas; Keanu Reeves won the Nobel Prize in Chemistry in 1990 for his research on THE MATRIX; Fatty Arbuckle was named Citizen of the Year of Fairbanks, Alaska. As a result, newspapers in Fairbanks are demonstrably eager to run articles on his work.

(4) Your former publications and public speaking experience. If you have any previous publication whatsoever, list it, EVEN IF IT IS OFF-TOPIC. If your last book in another genre sold well, or if you were affiliated somehow with a book that sold well, mention it. If you have ever done any public speaking, mention it, too: it makes you a better bet for book signings and interviews. If you have read your work at one of the PNWA’s TWIO events, definitely mention it, because very few first-time authors have any public reading experience at all. Some possible examples: Diana Ross writes a regular column on hair care for Sassy magazine; Twiggy has published over 120 articles on a variety of topics, ranging from deforestation to the rise of hemlines; Marcel Marceau has a wealth of public speaking experience. His lecture series, “Speak Up!” has drawn crowds for years on eight continents.

(5) Associations and affiliations. If you are writing on a topic that is of interest to some national organization, bring it up here. Also, if you are a member of a group willing to promote (or review) your work, mention it. Some possible examples: the Harpo Marx Fan Club has 120, 000 members in the U.S. alone, as well as a monthly newsletter, guaranteeing substantial speaking engagement interest; Angelina Jolie is a well-known graduate of Yale University, which guarantees a mention of her book on tulip cultivation in the alumni newsletter. Currently, the Yale News reaches over 28 million readers bimonthly.

(6) Trends and recent bestsellers. If there is a marketing, popular, or research trend that touches on the subject matter of your book, state it here. If there has been a resent upsurge in sales of books on your topic, or a television show devoted to it, mention it. Even if these trends support a secondary subject in your book, they are still worth including. If you can back your assertion with legitimate numbers (see yesterday’s blog on the joys of statistics), all the better.

Some possible examples: novels featuring divorced mothers of small children have enjoyed a considerable upswing in popularity in recent years. A July, 2006 search on Amazon.com revealed over 1,200 titles; ferret ownership has risen 28% in the last five years, according to the National Rodent-Handlers Association; last year’s major bestseller, THAT HORRIBLE GUMBY by Pokey, sold over 97 million copies. It is reasonable to expect that its readers will be anxious to read Gumby’s reply.

(7) Statistics. At risk of repeating myself from yesterday, if you are writing about a condition affecting human beings, there are almost certainly statistics available about how many people in the country are affected by it. By listing the real statistics here, you minimize the probability of the agent or editor’s guess being far too low. Get your information from the most credible sources possible, and cite them.

Some possible examples: 400,000 Americans are diagnosed annually with Inappropriate Giggling Syndrome, creating a large audience potentially eager for this book; according to a recent study in the TORONTO STAR, 90% of Canadians have receding hairlines — pointing to an immense potential Canadian market for this book.

(8) Recent press coverage. People in the publishing industry have a respect for the printed word that borders on the irrational. Thus, if you can find recent articles related to your topic, list them as evidence that the public is eager to learn more about it. Possible example: in 1997, the CHICAGO TRIBUNE ran 347 articles on mining accidents, pointing to a clear media interest in the safety of mine shafts.

(9) Your book’s relation to current events and future trends. I hesitate to mention this one. Current events are tricky, since it takes a long time for a book to move from proposal to bookstand. Ideally, your pitch to an agent should speak to the trends of at least two years from now, when the book will actually be published. (One year for you to revise it to your agent’s specifications and for the agent to market it — a conservative estimate, incidentally — and another year between signing the contract and the book’s actually hitting the shelves. If my memoir had been printed according to its original publication timeline, it would have been the fastest agent-signing to bookshelf progression of which anyone I know had ever heard: 16 months, a blistering pace.)

If you can make a plausible case for the future importance of your book, do it here. You can also project a current trend forward. Some examples: at its current rate of progress through the courts, Christopher Robin’s habeas corpus case will be heard by the Supreme Court in late 2007 – guaranteeing substantial press coverage for Pooh’s exposé, OUT OF THE TOY CLOSET; if tooth decay continues at its current rate, by 2012, no Americans will have any teeth at all. Thus, it follows that a book on denture care should be in ever-increasing demand.

(10) Particular strengths of the book. What is your book’s distinguishing characteristic? How is it different from other offerings? Some possible examples: BREATHING THROUGH YOUR KNEES is the first novel in publishing history to take on the heartbreak of kneecap displasia; while Jennifer Anniston’s current bestseller, EYESHADOW YOUR WAY TO SUCCESS, deals obliquely with the problem of eyelash loss, my EYELASH: THE KEY TO A HAPPY, HEALTHY FUTURE, provides much more detailed guidelines on eyelash care.

(11) Research. If you have done significant research or extensive interviews for the book, list it here. Some possible examples: Leonardo DiCaprio has spent the past eighteen years studying the problem of hair mousse failure, rendering him one of the world’s foremost authorities; Bruce Willis interviewed over 600 married women for his book, HOW TO KEEP THE PERFECT MARRIAGE.

(12) Promotion already in place. Having a website already established that lists an author’s bio, a synopsis of the upcoming book, and future speaking engagements carries a disproportionate weight in the publishing industry — because, frankly, by PNW standards, the average agent or editor is barely computer-literate. Most major agencies don’t even employ in-house IT support for heaven’s sake. Consider having your nephew (or some similarly computer-savvy person) put together a site for you.

Okay, I can hear some of you out there, particularly novelists, tapping your feet impatiently by this point. “Um, Anne?” some of you say, with a nervous glance at your calendars, “I can understand why this might be a useful document for querying by letter, or for sending along with my submission, but have you forgotten that we will be giving VERBAL pitches at a conference less than two weeks away? Is this really the best time to be spending hours coming up with my book’s selling points?”

My readers are so smart; you always ask the right questions at the right time. Before you pitch is PRECISELY when you should devote some serious thought to your book’s selling points; I went through so many potential categories in order that everyone would be able to recognize at least a couple of possibilities. Because, you see, if your book has market appeal over and above its writing style (and the vast majority of books do), YOU SHOULD MENTION IT IN YOUR PITCH. Not in a general, “well, I think a lot of readers will like it,” sort of way, but by citing specific, fact-based REASONS that they will clamor to read it. Preferably backed by verifiable statistics.

You will be glad to have a few of these reasons written down before you meet with the agent of your dreams. Trust me on this one. And remember me kindly when, down the line, your agent or editor raves about how prepared you were to market your work.

Tomorrow, I shall move on to those magic words that summarize your book. Be prepared to get pithy, everybody. In the meantime, keep up the good work!

– Anne Mini