The getting-a-book-published basics, part XIV: and then there are the alternate — dare I say more scenic? — routes

to the village center

We’re nearing the end of our crash course on how manuscripts do — and don’t — move from the writer’s fingertips to publication, you’ll be glad to hear. And boy, have we covered a lot of territory over the last few weeks! Admittedly, I could conceivably have guided you over this trail with a somewhat speedier step, dwelling a bit less on the important details, but I consider a working knowledge of how the publishing industry in general, and agencies in particular, function an absolutely essential prerequisite for any aspiring writer intending to market her work.

If by some chance I hadn’t already made that abundantly clear. If I had my way, every writers’ association in the English-speaking world would regularly offer free weekend seminars on this stuff, to discourage any talented writer from walking into the querying and submission process blind.

Heck, I’d love to see this information taught in high schools, along with the basics of standard manuscript format. Now that would be one great English composition course.

Glancing back through the posts in this series, I was reminded of the old joke about the reporter interviewing the famous college professor about how long it typically takes him to write a half-hour lecture.

“Oh, all day,” the professor says, “if it’s a topic I’ve never lectured on before. Sometimes several days. Even a week, if I need to do background research.”

The reporter is awfully impressed at that level of dedication. “Wow, that’s a lot of work. How long to write an hour-long lecture on the same topic?”

The professor shrugs. “About three hours.”

The reporter wonders if the professor misunderstood the question, but after all, this is a learned man; no need to insult his intelligence. Slyly, he asks, “Well, how long would it take you to prepare a three-hour lecture, then?”

The professor smiles. “Would you like me to start right now?”

I suspect that I was reminded of this joke because I couldn’t help noticing that most of the posts in this series are approximately the length of my usual notes for an hour-long lecture, factoring in time for digression and questions — you can take the professor away from the rostrum, but not the rostrum out of the professor’s mind, apparently. But there’s more to it than that: I also believe that there’s a vital lesson here for those who are used to receiving their information about getting published in the kind of sound bites one hears the pros spouting at writers’ conferences and online.

It’s this: while brief, snappy advice may seem simpler, it’s actually significantly harder to produce, at least if it’s done thoughtfully. Unless, of course, the advice-giver is merely parroting the conventional wisdom on the subject, often expressed in dismissive one- or two- sentence bursts. Or as single-page, bullet-pointed to-do lists cribbed from a handout from another conference lecture or website.

Brevity may be the soul of wit, but it’s hardly best tool for explanation.

Trying to follow sound-bite advice is rather like gnawing on cubes of bouillon instead of drinking broth: the two substances may well contain the same ingredients, but it’s certainly easier to digest in the watered-down form. Particularly when, as is often the case for advice aimed at writers, the prevailing aphorisms are deceptively simple.

That’s why it’s both difficult and profoundly important for aspiring writers to come to understand that the much prevailing wisdom you hear glibly passing from mouth to mouth is the bouillon version, not the broth itself.

And frankly, the easy availability of bouillon can lead good writers astray. The combination of those over-concentrated pieces of advice that every writer has heard — the full range from basic writing tips like write what you know and show, don’t tell to the types of things agents and editors like to say at writers’ conferences like good writing will always find a home and it all depends on the writing — with the flat-out wrong popular conception that any genuinely good book will automatically find a publisher instantly can (and frequently does, alas) prompt an aspiring writer to conclude, wrongly, that the process should be easy for a genuinely marketable book. Because all that’s necessary to land an agent and/or editor is to have talent, right? So why bother to learn how to format the manuscript professionally, or to figure out the book category, or even to proofread? Isn’t it the agent and editor’s job to ferret out talent despite how it’s presented?

Um, no. It’s their job to discover writers who can reliably produce marketable prose, adhere to industry standards, and have talent. Even then, the writer’s going to have to take direction well.

Other aspiring writers who have imbibed the bouillon assume that if their manuscripts don’t get picked up right away at the query stage, the problem must be in the quality of the writing. If true talent always gets spotted, then why even speculate that an unprofessional query letter might be the culprit?

These conclusions are completely understandable, of course: it’s what the truisms have taught many aspiring writers to believe. But they are not the whole story, any more than a packet of bouillon is a vat of delicious soup.

Some of you are scratching your heads, aren’t you? “Hmm,” you muse, “is Anne being profound, or is she merely hungry?”

A little of both, I expect. Yet because I have dropped so much potentially quite intimidating information about how books typically get published upon all of you so quickly, I would imagine that the comparatively simple standard aphorisms might be sounding pretty good right about now. Just the facts, ma’am.

I could bore you all at this juncture with some ennobling platitudes about knowledge being power and valuable for its own sake — see my earlier comment about the difficulty of taking the professor out of the girl — but I’m not going to do that. Anyone with the dedication to have plowed through this, let’s face it, often-depressing series doesn’t need that pep talk. You’re all bright enough, I’m sure, to have picked up from my SUBTLE HINTS throughout this series that the archive list at right is so extensively categorized precisely so my readers may find answers to specific practical questions as they come up.

Instead, allow me to suggest something the bouillon-mongers seldom remember to mention: the primary reason that it often takes even excellent manuscripts quite a long time to find agents and a home with a major publisher is that this process is hard.

Anyone who tells you otherwise is probably either trying to promote a book or classes on how to get published — or is attempting to encourage all of the discouraged good writers out there to keep on going in the face of some pretty steep odds. Here’s an aphorism that you’re unlikely to hear at a writers’ conference that is nevertheless true: most aspiring writers give up on finding a home for their manuscripts too quickly.

Given how deeply affected by mercurial market fads agents’ and editors’ choices necessarily are, that’s truly a shame. Especially right now, when the economy is forcing the major publishing houses to be even more cautious than usual in what they acquire.

At the risk of repeating myself: hang in there. To recycle some bouillon of my own, the manuscript that gets rejected today may well not be the one that will get rejected a year or two from now.

But some of you may not be willing to wait that long to see your books in print. This, too, is completely understandable: contrary to what agents often seem to believe, most aspiring writers care more about having their writing available for others to read than about making scads of money on the deal.

Although a few wheelbarrows full of money would be nice, of course.

Which is why — to return to yesterday’s topic — it might make perfect sense to an agent to set aside a manuscript that he professes to love if it doesn’t elicit a fairly lucrative offer in its first circulation, in favor of marketing a client’s next book. In the agent’s mind, the first book hasn’t been discarded; it’s merely waiting to be part of a future multi-book deal.

Seriously, it happens all the time. If an agent thinks a writer has a voice that might hit it big someday, continuing to market that first manuscript to smaller or regional presses might seem like a bad career move, even though going with a smaller press might bring the book into print years earlier. (If these last two paragraphs sound like gibberish to you, you might want to go back and re-read the earlier posts in this series.)

Obviously, this is not necessarily logic that would make sense to a frustrated writer, particularly one who may have spent years and years landing that agent. Heck, even the expectation that there would be a second book ready to go by the time a handful of editors at big publishing houses have had a chance to take a gander at the first would make a lot of aspiring writers turn pale.

If not actually lose their respective lunches. Especially a writer who might have only intended to write one book in the first place.

Authoring only one book is a publishing strategy that often appeals to aspiring writers, particularly memoirists: you have a story to tell, and you tell it. Done. But that’s a career strategy that might not even occur to an agent excited by a new author’s voice.

There’s a reason that “So, what’s your next book?” is such a common question before the ink is dry on the representation contract, after all. Since even authors whose books are released by major publishers seldom make enough to quit their day jobs — remember, few books are bestsellers, by definition — agents tend to be on the lookout for career writers, ones ready, able, and eager to keep launching fine books into the marketplace. From their perspective, planning to write several marketable books is simply very good career sense for a writer who wants to make a living at it.

But that’s not every aspiring writer’s goal, is it? Is it?

Okay, so it is for a whole lot of aspiring writers. But if getting that first — and possibly only — book into print is a writer’s highest priority, investing a great deal of time and energy in landing an agent might not seem like a reasonable trade-off.

And that’s not the only reason a reasonable writer might have qualms about pursuing the standard major publisher route, either. Some might balk at all of the hoops through which large or mid-sized publishers expect first-time authors to leap, up to and including landing an agent first, for instance, or not be too thrilled about the prospect of an agent’s insisting upon changes to the manuscript in order to render it more marketable to the majors. Still others might feel, and rightly, that the time for their books to reach readers is now, not some dim, uncertain time several years hence.

The good news is that, contrary to the underlying assumptions of the bouillon trade, writers do have options other than the big publisher route. And I imagine those of you who have spent much of this series muttering, “Oh, God, NO!” will be overjoyed to hear that a great deal of what I’ve said so far will not apply to the next two sub-topics on our publishing hit parade: publishing through a small house and self-publishing.

No need to conceal your joy; I know, I know.

The small publishing house
Also known as an independent publisher because they are not affiliated with any of the major publishing houses (as imprints are), small presses are often willing to work with authors directly, rather than insisting upon receiving submissions only through agents. Typically, indie houses offer relatively small advances — or sometimes no advance at all — but that’s a calculated risk for an author. Sometimes, it can pay off big time: in recent years, some of the most exciting new fiction has started its printed life at a small press and gotten picked up later by a major publisher.

And because some of you will be able to think of nothing else until I answer the question you just mentally screamed two sentences ago, a writer should approach a small publisher precisely as one does an agent: after having done some research on who publishes what, find out how they prefer to be approached, and send a query.

In other words: as with an agency, it’s never a good idea to send unsolicited manuscripts. Ask first.

By the same token, it’s just as important to do a little research on an indie publisher as on an agent. A well-stocked bookstore is a great place to start; see who is bringing out books like yours these days. Both the Herman Guide and Writer’s Market have good listings of reputable small publishers. So does Preditors and Editors, a fine source for double-checking that the press whose website looks so appealing is in fact a traditional publisher, and not a printer of self-published books for pay.

Hey, you’d be surprised at how often their websites look similar.

I cannot stress sufficiently how important it is to doing your homework, and not merely to avoid being presented with a printing bill. Many an aspiring writer has wasted time and resources approaching a major house’s imprint in the mistaken impression that it’s an independent press, ending up summarily rejected.

How can a savvy writer tell which is which? Check the copyright page of a published book — you know, the one on the flip side of the title page — to see if the press that produced it is an indie or an imprint of a larger house. If it’s affiliated with a major, the copyright page will say.

Select a small press that has a track record of publishing books like yours before you approach. Rather than publishing across a wide variety of book categories, the smaller publishing house tends to specialize. This often turns out to be a plus for authors, as targeting a narrow market often means that a small press can afford to take more chances in what it acquires.

Why can they afford to take more chances, you ask with bated breath? Generally speaking, because their print runs are smaller and they spend less on promotion. And remember how I was telling you that their advances were usually small or non-existent?

Another cost-cutting move: the author usually ends up arranging — and financing the book tour himself. If, indeed, there are public readings at all. (For some useful tips on posts about how writers can set up their own readings, check out the guest posts by FAAB Michael Schein beginning here.)

In fact, over the last couple of years, it’s gotten downright common for small publishers, especially those who market primarily online, to employ the print-on-demand (POD) method, rather than producing a large initial print run, as the major houses do, and placing it in bookstores. (For an explanation of how print-on-demand works, please see the aptly-named PRINT ON DEMAND category on the archive list at right. Hey, I told you that the archive list was broken down into very specific topics!)

Check about this in advance, because POD carries some definite marketing drawbacks: POD books have an infinitely more difficult time getting reviewed (check out the GETTING A BOOK REVIEWED category for more details), and most US libraries have strict policies against buying POD books. So do some bookstore chains that shall remain nameless. (They know who they are!) Even some online retailers won’t carry POD books.

Why, you exclaim in horror? Well, for a lot of reasons, but mostly for because POD still carries a certain stigma; many, many bookbuyers who should know better by now still regard POD as the inevitable marker of a self-published book.

More on why that impression might present marketing problems follows next time. For now, what you need to know is that a small publisher that does not go the POD route is going to have an easier time placing your book on shelves and into the hands of your future readers.

Just something to keep in mind when you’re rank-ordering your list of indie publishers for querying purposes.

On the bright side, an author often has significantly more input into the publication process at a small press than a large one. Because it is a less departmentalized operation than a major publishing house, editors at indie presses often have the time to work more intensively with their authors. For a first-time author who gets picked up by a really good editor who genuinely loves the book, this can be a very positive experience.

It can also, perversely, render an author more attractive to agents and editors at the majors when he’s trying to market his next book. (Since indie presses seldom have much money to toss around, multi-book contracts are rare; see that earlier comment about miniscule advances.) A recommendation from an editor will give you a definite advantage in the querying stage for book #2: a query beginning, Editor Y of Small Publisher X recommended that I contact you about representing my book… is probably going to get a pretty close reading from any agent’s Millicent.

Why? Well, having a successful track record of pleasing an editor at an indie press is a selling point; I tremble to report it, but not all authors are equally receptive to editorial commentary. Also, from an agent’s point of view, the fact that there is already an editor at a press out there who is predisposed to read and admire your work automatically means her job will be easier — if the majors pass on book #2, the editor who worked on book #1 probably will not.

Which is to say: if your first book with a small press does well, they will probably want you to stick around — and might even become a trifle defensive if you start looking for an agent for book #2, especially if it is a press that ONLY works with unagented authors, or who prefers to do so. (Such presses are rare, but they do exist; it is undoubtedly cheaper to work with unagented writers — again, see that earlier comment about advances.)

Don’t be scared off by a presumption that signing with them would that you’re committing to a lifetime relationship. It doesn’t. Small publishers are aware their authors may HAVE to leave them in order to pursue larger markets. Consequently, they expect it. Also, people who work for small presses also understand that it’s not at all unheard-of for a writer to start out at a small press and move up to a big one with the help of an agent.

Actually, the more successful they are at promoting your first book, the more they could logically expect you to move onward and upward. Authors move from press to press all the time, without any hard feelings, and when well-meaning industry professionals genuinely respect an author, the last thing they want to do is to harm their future books’ chances of commercial success. In fact, if your subsequent books do well, the small press will benefit, because new readers will come looking for copies of your first book.

Everybody wins, in short.

That being said, a right of first refusal over your next book is a fairly standard contractual provision for publishers of any size, large or small. It means that when you sell them the first book, you agree to let them look at next before any other publisher does.

That can be very valuable to a small publisher, if your first book takes off. They already know that they like your writing (which means that it is not at all presumptuous for you to assume that they might want your next, incidentally), and they would rather not have to compete in order to retain you.

Translation: you might not see an advance for your next book, either. But if getting your work out there is your primary priority, is that really going to annoy you all that much?

The regional publishing house
This is industry-speak for small publishers located outside the publishing capitals of the world — unless you happen to be talking to someone who works at a major NYC agency or publishing house, in which case pretty much any West Coast publisher would fall into the regional category, too. Sometimes, these presses are affiliated with universities, but many are not.

I bring up conversational use of the term advisedly: if you’ve attended any reasonably large writers’ conference within the last two decades, you’ve probably heard at least one agent or editor talking about regional publishing houses as an alternative to the major publishers. Specifically, you may have heard them answer an attendee’s question with something along the lines of, “Well, I wouldn’t be interested in a romantic thriller about wild salmon conservation, but you might try a Pacific Northwest regional press.”

If you’re like most conference attendees, this response probably felt like a brush-off — which, in fairness, it almost certainly was. Most NYC-based agents who deal with major publisher houses prefer to concentrate on books (particularly novels) that have what they call national interest, rather than what they call mere regional appeal.

Basically, national interest means that a book might reasonably be expected to attract readers from all across the country; books with regional appeal, by contrast, might enjoy a fairly substantial market, but it would be concentrated in one part of the country. Or, to put it another way, books of national interest will strike agents and editors in New York City (or, to a lesser extent, Los Angeles, San Francisco, Toronto, and/or Chicago) as universally appealing.

Interestingly, books set in any of the boroughs of New York are almost never deemed of merely regional interest, even though novels set in Brooklyn do not, as a group, enjoy a demonstrably higher demand than those set in, say, Minneapolis. As far as I know, readers in Phoenix have not been storming bookstores, clamoring for greater insight into daily life in Queens, Chelsea, or Ozone Park. Yet it’s undeniable that many a Manhattan-based agent or editor would find such insights more accessible than those of the fine citizenry of eastern Nevada or the wilds of British Columbia.

Why? Well, it’s not all that uncommon for an NYC based agent or editor, as well as their respective Millicents, never to lived anywhere but the upper eastern seaboard of the United States. My agent boasts that he’s never lived more than ten miles from the hospital where he was born (and if you want to keep on his good side, learn from my sad example and don’t instantly exclaim, “Oh, you poor thing. You really need to get out more.” Trust me on this one.)

The moral: regional marketability, like beauty, most definitely resides in the eye of the beholder.

Which is precisely why a writer of a book with strong regional appeal should consider approaching a local small publisher — which, in most cases, means the local publisher, singular — or at any rate one based in your time zone. A book on homelessness in San Francisco may well strike a Bay Area editor as being of broad interest in a way that it simply wouldn’t to an agent in Manhattan; an incisive novel on the domestic trials of a Newfoundland fishing village might well make more sense to a Canadian editor, or at least can at least find Newfoundland on a map on the first try.

Unless, of course, that last book is by an author who has already won the Pulitzer Prize. Then, you have THE SHIPPING NEWS, and its interest is global. Name recognition is a great dissolver of borders.

Just because a regional press’ editors are more likely to understand the market appeal of your book, however, doesn’t necessarily mean that regional press will be able to get such a book national exposure (although it’s been known to happen.) Like other small publishers, regional presses that concentrate on a particular part of the country usually don’t have much money for book promotion.

What they have tends to be concentrated within a small geographical area. For some books, this works beautifully, but it’s unlikely to land an author on the New York Times’ bestseller list. Again: calculated risk.

Fair warning: contrary to the agent’s comment I reproduced at the beginning of this section, few regional presses actually publish fiction these days, at least in novel form. Some presses who specialize in regional nonfiction do publish short story collections; others will publish regional children’s books. But so few have published novels within the last ten years that I am always astonished when a NYC-based agent implies that they do.

Again, you’re going to want to do your homework before you query or submit. At least more homework than the agent who dismissed the Pacific Northwest novelist above.

Speaking of shifts in publishing, there’s something else you might want to know about approaching a small publisher.

Remember how I had said that things change? Well…
As pretty much any writer whose agent has been circulating a book for her recently could tell you (but might not, for fear of jinxing the submission process), selling a book to a major publisher has gotten a heck of a lot harder over the last couple of years. So much so that agents who would have huffily rejected the very notion of taking their clients’ work to an indie publisher just a few years ago have been thinking about it very seriously indeed of late.

More importantly for those of you who might be considering approaching a small publisher on your own behalf, some of them are actually doing it.

What does that mean for the unagented writer? Well, more competition, among other things, and more polished competition. In other words, an unagented writer’s book usually has to be even better than usual to land a spot in the print queue.

Also, as you may recall from earlier in this series, reputable agents only make money when they sell their clients’ books, so it’s very much in their interest to try to haggle up the advances on books sold to small publishers. In a company where there isn’t, as I mentioned above, much money to throw toward authors, guess what that tends to mean for the advances available for unagented books?

Uh-huh. But again, if your primary goal is to see your work in print, is that necessarily a deal-breaker?

Speaking of money, do make sure before you submit to a small publisher that it isn’t a subsidy press, one that requires authors to put up some percentage of the costs of publication. Unfortunately, not all subsidy publishers are up front about this; the latter’s websites can look awfully similar to the former’s. Before you cough up even one red cent — or, ideally, before you approach them at all — check with Preditors and Editors to see whether the publisher charges authors fees.

Which a traditional small publisher should not. But if chipping in to get your book published sounds like a reasonable idea to you, just you wait until next time, when I’ll be talking about self-publishing.

In any case, you’re going to want to proceed with care — and do your homework. Naturally, this swift overview isn’t the last word on small publishers: as I said, an aspiring writer thinking about going that route owes it to herself do extensive research on the subject. So hie yourself to a well-stocked bookstore, start pulling books in your category off the shelves, and see who published them. Then find out whether any of those presses are open to queries from unagented authors.

And then, who knows? Remember, the only manuscript that stands no chance of getting published is the one its writer never sends out.

I just mention. Keep up the good work!

Onion loaf, OCD, and other indispensable accoutrements of the comedy writer: an interview with AND HERE’S THE KICKER author Mike Sacks

sacks-cover
Hello, campers —

Since we’ve all been working so hard throughout this series on pitching, I have a treat for you today — or at any rate, I had planned a treat: an interview between Mike Sacks, author of the recently-released AND HERE’S THE KICKER: CONVERSATIONS WITH 21 TOP HUMOR WRITERS ON THEIR CRAFT and legendary comedy writer Merrill Markoe.

I was excited about this, because the book is a good one, full of the kind of serious analysis the craft of comedy writing seldom receives, performed by writers who have spent years honing their craft.

By the time I was halfway through the book, I was even more excited, because quite a lot of the interviews speak very directly to our pet subject of the moment: AND HERE’S THE KICKER contains some amazing anecdotes about the difficulty of pitching comedy to the humorless — or to funny people who are just bad listeners.

Who among us couldn’t use some advice from the pros on that?

To render it even more useful for those of you out there who write comedy, the interviews are bookended with sections billed as Quick and Painless Advice for the Aspiring Humor Writer, on topics that should make aspiring writers’ hearts sing:

Getting Your Humor Piece Published in The New Yorker

Finding a Literary Agent for Your Humor Book Idea

Acquiring an Agent or Manager for Your Script

You’re starting to feel the excitement now, too, aren’t you?

Seriously, ever since I’ve had the book in the house, I’ve been picking it up every time I start to feel even the vaguest twinge of depression. Nothing cheers me up like learning something new about my art form, you see — and frankly, I’ve been pretty astonished at how much solid information about craft and marketing is crammed into these relatively brief interviews.

We often hear super-serious authors discussing the inspiration and difficulties underlying their craft, but comedy writing is usually treated like magic: all the audience really knows is whether the bit works. How it is done remains a mystery. Here, however, the pros actually do talk about the tricks o’ the trade, sometimes in quite extensive detail.

How much detail, you ask? Well, let me put it this way: it’s always a good sign, I think, when I pick up a book aimed at aspiring writers and exclaim ten pages in, “Wow, why hasn’t someone written this before?”

I have to admit, though, that as a reader, much of what I’ve enjoyed about AND HERE’S THE KICKER has had little to do with insights into craft or illuminating marketing tips. I’ve been getting a big kick out of some of the behind-the-scenes peeks into pitch sessions and writers’ meetings.

Who’d have thought, for instance, that the catchphrase-based humor that took over skits at Saturday Night Live would annoy some former SNL writers as much as it does yours truly? (Catchphrases are antithetical to genuine humor, in my opinion: the laugh comes merely because the line is expected.) Or that an actor/director/writer whose work I’ve always felt was hugely overrated would strike me as similarly full of himself in the context of a serious interview about the far, far more talented artists with whom he’s had the good fortune to work?

Hey, I’m only human; I enjoy having my prejudices confirmed as much as the next person.

In short, I was pretty psyched at the prospect of bringing Mike here to Author! Author! to talk about his book. So, as I always do when I’m considering introducing an author of a new book to you fine people, I tracked down the publisher’s blurb:

Every great joke has a punch line, and every great humor writer has an arsenal of experiences, anecdotes, and obsessions that were the inspiration for that humor. In fact, those who make a career out of entertaining strangers with words are a notoriously intelligent and quirky lot. And boy, do they have some stories.

In this entertaining and inspirational book, you’ll hear from 21 top humor writers as they discuss the comedy-writing process, their influences, their likes and dislikes, and their experiences in the industry. You’ll also learn some less useful but equally amusing things, such as:

* How screenwriter Buck Henry came up with the famous “plastics” line for The Graduate.
* How many times the cops were called on co-writers Sacha Baron Cohen and Dan Mazer during the shooting of Borat.
* What David Sedaris thinks of his critics.
* What creator Paul Feig thinks would have happened to the Freaks & Geeks crew if the show had had another season.
* What Jack Handey considers his favorite “Deep Thoughts.”
* How Todd Hanson and the staff of The Onion managed to face the aftermath of 9/11 with the perfect dose of humor.
* How Stephen Merchant and Ricky Gervais created the original version of The Office.
* What it’s really like in the writers’ room at SNL.

Funny and informative, And Here’s the Kicker is a must-have resource – whether you’re an aspiring humor writer, a fan of the genre, or someone who just likes to laugh.

And that, my friends, is how a not-very-stirring pitch can undersell a marvelous book. Oh, it drops the relevant names well enough, but does that very mainstream list tell you that this book is filled with insights that will startle you? Or educate you as a comedy writer?

Did it, in short, stir in you excitement to rush out and read this book?

For me, it didn’t, and that’s a real shame — the interviews with Bob Odenkirk and Dick Cavett alone offer more genuine insight into figuring out what is and isn’t going to be funny to an audience than anything else I’ve seen on the subject in years.

Call me zany, but when a reader already in love with a book takes a gander at the blurb and thinks, “Wow, that certainly undersells what’s between the covers,” I suspect that it might not be doing its job as well as it should.

Ditto with a pitch, whether it is given verbally or in a query letter: if it doesn’t make the hearer or reader long to read the manuscript in question, it’s not an effective pitch, by definition. As we’ve just seen, simply listing a book’s attributes — a strategy embraced by many a pitcher — isn’t always the best means of grabbing potential readers.

So eschew the blurb above, which also, I notice from the book at my elbow, happens to be the back jacket copy. I suspect that the interview below will give you greater insight into why AND HERE’S THE KICKER might be the book for you. As would flipping through it in a bookstore — which, contrary to the dire moans we keep hearing from the general direction of the publishing industry, inveterate readers still do on a regular basis.

For those of you who prefer the new-fangled, less-browsable route, AND HERE’S THE KICKER is also available on Amazon, naturally. And for those of you who like to support independent bookstores but don’t happen to live near any, you can always pick it up at Powell’s.

As for me, I’ve depressed myself into a stupor, thinking about all of the great books out there that are languishing, under-pitched. I’m just going to have to read another interview to cheer myself up.

Enjoy!

sacks-pizza-coney-island-1

My name is Mike Sacks. I have a new book out this month from Writers Digest Press called “And Here’s the Kicker.” The book contains full-length interviews that I conducted over the past two years with 21 famous humor writers.

One of those writers is the great Merrill Markoe, who was a huge influence not only on me, but on my entire generation. Merrill was the first head-writer for Late Night with David Letterman, and she’s also published a ton of great articles and seven fantastic humor books that every comedy fan should own.

I asked Merrill if she’d be willing to talk with me about my book, exclusively for Author! Author!, and she said yes. Last month, in a private room in the Santa Monica Outback Steakhouse, over a giant onion loaf and two orders of sweet-glazed roast pork tenderloins, we sat down to talk about various subjects, including what it really takes to become a humor writer, beyond merely depression and OCD…

Hope you enjoy…

MERRILL: Mike, did you know I was a vegetarian when I agreed to do this interview with you?

SACKS: Onion loaf is a vegetable, is it not?

MERRILL: Moving on…What did you do at the Washington Post?

SACKS: I worked in the Washington Postsyndicate office. We edited and then sent out the work of various blow-hard columnists, such as George Will and Charles Krauthammer, EJ Dionne, etc. I’m from the DC area originally, but I don’t miss the bowties, lawyers in suspenders, and self-important vice-presidents of do-nothing associations.

Can you tell I didn’t fit in?

MERRILL: What do you on the editorial staff at Vanity Fair?

SACKS: Mostly what I do is editorial, although I also write for the magazine. Also, and I’m not thrilled about this, I’m in charge of Dominick Dunne’s ever-changing hairdo.

MERRILL: You’ve freelanced for various magazines, such as The New Yorker, GQ, Esquire, Time, Radar and Vice. Were those freelance pieces that you submitted or did you contact them and pitch?

SACKS: Most of those pieces were the result of me coming up with an idea and sending it to someone on staff, usually someone I knew.

It’s up to you to make a pitch, and (this is important) you should never send your pitch to the editor-in-chief. They just don’t care. Send it to either someone you know or someone further down the editorial ladder, who might have time to read a query and help you through the process.

I’d say that most of the younger editorial staffers prefer email. So, make your pitch very short, no longer than four paragraphs. You can always add details later.

MERRILL: What did you want to be when you grew up?

SACKS: I wanted to be a pilot and then a brain surgeon, but I got dizzy easily and I nearly flunked high school biology. No joke.

Failing that, I really wanted to work in a record store in suburban Maryland, as a clerk making $5.65 an hour . . . and I did so, off and on, for the next ten years! A dream come true!

MERRILL: Where did the idea for doing the KICKER book begin? Were there things you wanted to know about the comedy writing process, or were you just aware that there wasn’t a book like this and you wanted to read one?

SACKS: Both, really. I could never find a contemporary book of interviews with today’s humor writers. The only books I found dealt with shows from the 50s through 70s, such as Your Show of Shows or Saturday Night Live. Those programs are great, but how much can you read about them already?

Another problem with a lot of humor books is that they tend to be written by people who have not made a living in comedy (at least at the highest level). I wanted to ask successful humor writers what to do and (just as importantly) what NOT to do.

For instance, if you want to get a humor piece published in a magazine, don’t try to be funny in the cover letter. It just annoys the editor.

Here’s another bit of advice from the pros: when you apply to become a writer at a late-night show, never include with your submission the funny T-shirt you created, or bumper sticker you printed up, or Rupert Pupkin–style tape you made of yourself telling jokes in your bedroom. I’m sure you can concur. It just doesn’t help your chances.

The book is filled with such advice that will hopefully help younger writers navigate the system to becoming a success.

MERRILL: When you interviewed me, you seemed to have a lot of information about things I’d done. Did you just Google people and read or what?

SACKS: I try to read as much as possible about each of the interviewees. It shows the interview subjects that you’ve done your homework and that you respect them enough to have done the hard work of preparation. Second, and most importantly, the interview will turn out better for it. It will be more comprehensive and, most likely, a lot more interesting.

MERRILL: How long did the book take to write?

SACKS: Two years, every night after work, and on every weekend. My wife just loved it.

MERRILL: Who turned out to be the least like you thought they would be?

SACKS: Truthfully, I did so much research for each interview (up to 30 hours) that I could basically predict how it was going to go. Of course, there are exceptions to that. I conducted a total of 40 interviews and I would say that three or four subjects were either very, very busy or very, very rude.

MERRILL: Did any interview turn out so badly that you didn’t end up using it? Does that happen much with interviews?

SACKS: Yes, sometimes my fault, sometimes theirs. And sometimes you think an interview has gone beautifully, but when you begin to edit the interview and put it together, you realize that it’s kind of weak. You can then perform follow-up interviews, but sometimes you just realize that you’re never going to get what you want no matter how many questions you ask. It might just be a bad fit between you and the interviewee.

MERRILL: A lot of writers like attention because writing is so damn solitary. But were there some who were reluctant? Hard to interview?

SACKS: Sure, there were many who didn’t want to be interviewed, and most of them were (for some strange reason) women. I asked about 15 top female humor writers, and all said no (or never got back to me). I don’t know why this was the case, although I’m guessing two reasons: one, a lack of ego, and two, there are so few top women humor writers that they are constantly being asked to give interviews and are tired of it already.

Do you find this to be the case, Ms. Top Woman Humor Writer?

MERRILL: No. That doesn’t make any sense to me and certainly doesn’t sound like a typical gender trait. Or I’m such an egomaniac that I can’t recognize it. Maybe between work and home life, they were all just too busy . Or maybe their OCD was kicked off by mere proximity to you and they had to wash their hands.

Who was the hardest one to get to agree that he/she would do the interview?

SACKS: No one was really too hard to pin down, but I found that the older generation (Larry Gelbart, Al Jaffee, Irv Brecher) was the easiest to get a hold of. I think it took Larry Gelbart five minutes to get back to me by email (and not from an assistant, mind you). All these senior guys were incredibly classy. I’m sure Al Jaffee had other things to be doing, and yet he could not have been more gracious and more of a sweetheart.

Irv Brecher was 93 when I interviewed him, and he spoke to me for hours. It was one of the last interviews he conducted before he died at the age of 94.

MERRILL: You mentioned a high incidence of OCD among comedy writers. I have never been especially aware of this among writers, although comedians are so insane that I don’t know if there is any mental disabilities that they DONT have. OCD stands for Original Comedian Disorder. But what indications did you have that the people you were interviewing had OCD?

SACKS: Well, for the simple reason that I came right out and asked. And I only asked because I, too, suffer from it. I would say that 70% of those I interviewed said they had it.

I emailed Dr. Oliver Sacks (no relation, minus the mental illness factor) and asked if there was a connection. He said he wasn’t aware of one. Maybe there isn’t, I don’t know.

I just found it all to be, at the very least, a strange coincidence.

MERRILL: Seventy percent is NO coincidence.

Are you comfortable talking about your OCD in this interview? What are your symptoms and do they keep you from writing or force you to write?

SACKS: I don’t mind talking about it, as long as I can talk about it for exactly three minutes and forty seconds. My symptoms are excessive thoughts, hand washing and the urge to kiss the homeless on the subway.

I would say that the OCD does absolutely help with the writing, if only because I literally think about the writing all day and most of the night. And I feel I have to get it perfect, even though that’s an impossible trick. If I don’t write every day, I get nervous.

MERRILL: Oh my God. I definitely do that. I also do it about going to the gym. Maybe I should give hand-washing a shot and see if it takes.

On an unrelated topic: whither The Freedonian?

SACKS: The Freedonian was a humor website that I ran with some friends in the early 2000s. We published a lot of writers who went on to have great careers, like Neal Pollack and a few writers for The Daily Show.

But we got burned out, and, truthfully, it was too difficult to consistently find good pieces. We were thinking of putting the best pieces out in a book compilation…

MERRILL: When you were Nerve’s Crush of the Week, did you get a lot of interest? Didn’t your wife freak out?

SACKS: My wife couldn’t have cared less, truthfully. She thought it was ridiculous. I did hear from some women, but they mostly wanted to talk about splitting infinitives. Dirty, dirty women writers…

MERRILL: Of the writers you talked to, what advice or approach did you come away thinking about? Did anyone have a method you hadn’t considered before?

SACKS: Larry Gelbart talked about how one’s writing style is formed by what you can’t write. I thought this was really interesting, and I think it’s a good lesson for beginning writers.

In other words, if you want to write comics, write comics. If you want to write short humor pieces, that’s fine, too. You should be content writing whatever works for you and whatever interests you. Don’t feel guilty if you don’t want (or can’t) write short stories like Hemingway. Not everyone has to do that; there are plenty of other niches to fill.

MERRILL: Was there a common denominator among the writers in terms of approach to writing?

SACKS: The common denominator was to just keep working, day after day, even though the writing may not be going well. Just keep at it. Everyone, even the writers at the top of their game, struggle from time to time. The trick is to remain consistent; sit yourexpletive deleted down and keep at it, day after day, week after week, year after year.

MERRILL: Was there any one thing besides OCD that these people all had in common?

SACKS: Just this inability to feel content. All of the writers, no matter how popular or famous, still want to achieve a lot more. They each have a tremendous hunger to keep going and to keep writing and to keep achieving.

MERRILL: Did anyone actually LIKE writing?

SACKS: It seems as if the great writers have no choice BUT to write, even if they don’t necessarily love the day-to-day process. But all seem to love having accomplished something that they’re proud of, even if getting there was brutally difficult.

MERRILL: Do you have a favorite quote? I shouldn’t ask this because you will piss off all the writers you overlook, but…what the hell. You don’t have to see them now, do you?

SACKS: I liked Harold Ramis’ quote: find the smartest person in the room, and if isn’t you, go stand next to them.

I think this is great advice. Find like-minded people with similar goals who are also talented and try to make it together. It’s very important to network and to have support, rather than making a go of it alone. It’s tough enough as it is…

Thank you, Merrill. Now let’s get back to our onion loaf, shall we?

MERRILL: Do you mind if we put a napkin over the dismembered pig carcasses?

SACKS: I do not. Pass the hot sauce.

sacks-pizza-coney-island-1Mike Sacks has written for Vanity Fair, Esquire, GQ, The New Yorker, Time, McSweeney’s, Radar, MAD, New York Observer, Premiere, Believer, Vice, Maxim, Women’s Health, and Salon. He has worked at The Washington Post, and is currently on the editorial staff of Vanity Fair.

An inside look at a formal writing retreat, part II: the application process

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Yesterday, I began an interview with Kerry Eielson and John Fanning, the brave souls responsible for running the remote writing retreat from which I have recently returned, La Muse. Since I utterly forgot to run a basic description of the place yesterday, here are the basics:

La Muse Writers’ and Artists’ retreat in Southern France is located in an ancient village perche called Labastide Esparbairenque, in the historic Aude department of Languedoc. We provide a space where artists and writers can work in a peaceful, isolated and inspiring setting. We have hosted poets, novelists, non-fiction writers, screenwriters, painters, visual artists, photographers, chefs, composers, directors, healers and more. Rooms are available to barters, recipients of fellowships and grants, and to individuals who apply directly through La Muse.

The house overlooks its own intimate valley and river. Enjoy magnificent views from every room as well as from our terrace and gardens. On breaks from work, go wine tasting, visit local markets, swim in the nearby lake or just enjoy nature. We are located in the midst of the French national walks system, where well-marked trails scribble the countryside.

What we offer is quite specific: time and space to create among peers, and access to nature, culture and good food. The retreats create a rewarding environment for attendees as well as our ever-growing artistic community. So come create and participate in a growing creative community, one that encourages artistic diversity as well as an exchange between cultures from all over the world.

Something I also neglected to mention yesterday: you’ll find the application here. Even if you are not in the market for a retreat experience, you might want to take a quick gander at the application requirements, as they are relevant to what I’ve been talking about for a week now — and speak very directly to our topic du jour, which is all about how people write their way into someplace like La Muse.

Why veer away from the daydream-worthy retreat experience to talk about something as practical as what makes a winning application? While I could post for weeks on what day-to-day life is like at La Muse and similar artists’ retreats — I could, for instance, have blogged about it on a daily basis while I was there — my first priority in this interview series is to glean as much practical information as possible for those of you who might be considering investing in some serious retreat time.

So for this part of the interview, I ruthlessly turned the conversation toward a topic we pursued a few days ago: residency applications, fellowships, and just how writers’ retreats decide who should and should not come.

Did I just hear a gasp of disbelief from those of you who have never tried to gain acceptance to a formal writers’ retreat? Almost universally, it’s not enough to show up on with the requisite fee, a burning desire to write, and the time to do it: very few artists’ colonies are willing to take everyone who applies. As I mentioned on Monday, serious retreats require an application packet that demonstrates not only the potential applicant’s willingness to retreat, but talent and professional acumen.

Knowing how I love you people, was I going to allow a rare opportunity to grill folks who evaluate writers’ retreat applications on a regular basis?

Of course not. Let’s join the conversation already in progress — and to humanize the potentially fearsome souls on the other side of the application envelope, here’s a snapshot I took of Kerry and John at a moment of retreat conviviality. (Those two homemade vegetable pizzas were fresh out of the oven, incidentally.)

john-and-kerry-serve-dinner-at-la-muse

Anne: Something I’ve noticed that we have in common is our strong belief that writers should help one another. Since you are so supportive of writers at every stage of their careers, why did you decide to establish an application process, rather than just accepting anyone who wanted to come?

John: People need to know what it is they are coming here for. It helps them and us to know exactly what they are going to be working on. Otherwise they get frustrated and annoyed with themselves for wasting their own time.

Kerry: We wanted to make sure people didn’t expect Club Med.

Anne: Oh, I know that kind of retreater: ostensibly getting away from everything to write, but outraged to learn that there isn’t round-the-clock room service and a shopping mall with a movie theatre next door to the retreat.

Kerry: We really want people who are going to benefit from La Muse in the way we intended, people who are coming to work on a creative project. We charge significantly less than a B&B of comparable quality. If we wanted people on vacation, we’d run a hotel.

We also want to make sure that interested writers and artists know that the house isn’t by aim social (though conviviality is a nice boon), and that everyone else here at any given time is here to be absorbed in a solitary, creative activity.

The best way to convey all that is to make it official, ask them why they’re coming, and help them get organized before they come.

Anne: I’m going to toss tact to the four winds and come right and ask what every writer who applies for a residency most wants to know: what do you like to see in an application? In general, what separates a strong packet from a weak one?

Kerry: First and foremost, I respond well to someone who is both professional and personable. I like a polite, formal but warm address, something respectful but not rigid—good attributes in a small community setting.

Anne: That makes a lot of sense; it’s the same note an aspiring writer should strike in a query letter or pitch. Since capturing that tone puzzles many writers, do you have any pointers on how to achieve that balance in a first approach or application?

Kerry: Write the email like a good old-fashioned cover letter. Answer the points and include the documents we request on the how-to-apply page of our website. Show us you’ve done some research, and have at least read the website.

Anne: I can’t tell you how often I’ve heard agents say precisely the same thing about querying. Queries, pitches, and applications that seem unsuited to the recipient tend not to go over well.
view-from-library-at-la-muse

Anne: Anything else?

Kerry: I love an application that doesn’t have any parts missing. That said, if something’s missing in an otherwise good application, I ask for it; I point out errors.

Anne: That’s incredibly nice of you, considering the volume of applications you must receive. I’m constantly regaling my readers with horror stories about how Millicent the agency screener and Mehitabel the contest judge just toss back queries, submissions, and entries that don’t follow the rules.

Kerry: I lost a great job due to an error on my resume; it was a good lesson that I can gently pass on by pointing their mistakes out to applicants. No matter how good the writing, I will not forward an application to John with typos.

John: Typos. That’s a good example! That gets me going. All right, with an artist I can understand this to an extent in an email, but a writer. That’s your job! As Stephen King would put it, it’s part of the toolbox you carry around with you everywhere.

Anne: They’re a pet peeve of mine, too, and most of us who read manuscripts for a living. Nothing says, “I didn’t bother to proofread this before I submitted it,” like a bouquet of typos.

John: Spell-check is not only important, I feel, but mandatory. If you can’t spell-check an application, then that’s a red flag.

Anne: Hear that, readers? Is this where I get to say I told you so?

John: An electrician doesn’t go to work without a screwdriver. Why would a writer go to work without a tool as simple as spell-check?

It’s the little things that tell you so much about an applicant. It’s just like with title pages for screenplays or books. You don’t do massive block capitals on a front page. It’s done a certain way and if you don’t do it that way then you get onto the slush pile with all the rest of the unprofessionally presented things. Like, you don’t say that a ms. is copy written, it’s just understood.

Anne: That’s a hard one to get writers brand-new to the biz to understand. They think that it looks more professional if a title page or footer contains © Neophyte McWriterly, but to the pros, it’s just the opposite.

John: You are a professional. You copy write everything before you even send it to a friend, never mind an agent or house. It works the same way with a retreat. Give what you’re asked for. Don’t give what you imagine someone wants and be professional about it.

artists-on-the-terrace-at-la-muse

Anne: What other kinds of things really turn you off in an application?

John: Actually, we don’t really get that many problematic applications and when we do, we see the red flags straight away. They are the type of application that draws attention to themselves very quickly.

Kerry: Honestly, unless it has something to do with the project (and in that instance it’s perfectly acceptable), I don’t want to know about someone’s political, religious, or sexual orientation in their introductory email or application—again, unless it’s related to their project.

Anne: That’s interesting — that’s another one I hear from agents and contest judges quite often. Aspiring writers often seem to assume that the person reading their applications, query letters, or entries will be exactly like them. The world’s just a whole lot more diverse than that.

Kerry: I like opinionated people, but in retreat settings it’s good to have people who are able to be discreet when in the company of other religions, political and sexual leanings, or in a professional exchange. It’s best for a person not to assume that everyone will jump aboard his or her bandwagon. I believe it’s best for that information to come out over dinner (where it always does, we can bash Bush till the sun rises) than in an application.

As well, I don’t want my opinion to get in the way of accepting a talented artist with a perfectly acceptable application. We’re fortunate to have very high quality applications most of the time.

Anne: Let me turn the question around: what would your dream applicant be like?

Kerry: Talented.

Anne: I like that. Is that orientation how you end up welcoming such a broad range of ages and levels of professional accomplishment? In the two groups of retreaters when I was in residence, I was struck by the diversity of personalities and ages: in my first cohort, there was 26-year-old and a 74-year-old. And both were indeed very talented writers.

John: The range of ages, cultures, the diversity, is what makes La Muse so great, I feel. The last retreat, we had an Irishman, an English couple, a South African who lives in Grenoble, a New Zealand couple, a Canadian who lives in California, and the previous retreat there were Americans and…it goes on. We love the diversity and so do the people that come here. It’s fun to find out about other cultures and ways of thinking and living and what they read and love. It informs and elaborates your experience here.

Anne: Was there something about our applications that told you that all of our personalities would mesh well?

Kerry: People usually get along. The odd time there is some kind of tension, people are grown-up about it. After all, they all came here for other reasons, anyway.

Anne: So applicants not good at dealing with others tend not to be looking for this kind of retreat? Or is it that the artists who are drawn to a place with a communal kitchen are expecting to make friends?

Kerry: People who come here have a lot in common, no matter their age or art form. They’re smart, interesting and creative. They like to travel. They like nature. They like France and its food, language, history and architecture. They’re serious about what they’re here for. They want to work alone in their room with the option to see a friendly face, ask for advice, to walk or cook with another person.

Anne: I’m glad you mentioned that, because I suspect that many gifted aspiring writers who might hugely enjoy a formal retreat are fearful of spending a great big chunk of time alone, staring at a computer screen. But I’ve met some of my best friends at retreats; if everyone is serious about working, it’s definitely possible to get a lot done and still have social contact. And that’s great, because retreaters tend to be such interesting people.

I also suspect that most aspiring writers don’t know that being admitted to a serious retreat is a respected professional credential, something to catch an editorial or agent’s eye in a bio or query letter.

John: It’s just another thing that says I take what I do seriously and am willing to commit time out of my life back home to that end.

Anne: Has it been your experience that Musers use having attended as a writing credential later on?

Kerry: Yes. They also use each other as references for jobs or other opportunities; they use each other as readers for manuscripts, and have collaborated with each other on all kinds of projects. We get a lot of writers who at La Muse find illustrators for their books!

John: Not only that, but we put new Musers in touch with previous ones. We’ll get people to send their work to other attendees that have been here before who are editors of reviews or heads of writing programs or to agents or editors at publishing houses. The most important thing that attendees get, though, is the reward of knowing that they’ve attended a retreat and because of that they will put it down on their CV/resume because to people like agents, editors, marketing departments, it shows a broader outreach of your potential readership or buyers.

Anne: I’ve noticed over the years that going on a formal retreat can do a great deal toward helping a writer think of herself as a professional — as in, “Hey, these people who screen residency applications all the time think I’m talented enough to take seriously; maybe I should be thinking of this as my life’s work.”

But since this is an interview, I suppose I should be asking questions, rather than making statements. So I’ll ask you: speaking as people who get to see many attendees grow and change over the course of their retreats, what seem to be the greatest benefits?

Kerry: It’s deep immersion, which makes room for inspiration. It’s genuinely exhilarating and puts people back in touch with why they became artists, why they do what they do. When in your real life do you really get a chance to have uninterrupted focus on your work?

John: Exactly, it’s a gift to yourself to go on a retreat. The vast majority of attendees leave La Muse revitalized and re-inspired.

Anne: That’s a good thought to leave my readers pondering, so I’m going to break here for today. Thanks, John and Kerry, for sharing your experience with all of us here at Author! Author!

I’d also like to throw the question to all of you out there: what is actually necessary for you to take your writing seriously as your art, rather than as just a hobby? Most of the successful authors of my acquaintance can point to a specific event, level of recognition, or decision on their part — what is it, or will it be, for you?

As always, keep up the good work!

Some thoughts on character names, part V, in which I ramble amiably from subtopic to subtopic — speaking of which, I’ve got some good news about a member of the Author! Author! community

A Carrion Death cover UKauthor signing A Carrion Death

As those of you who have been hanging around this blog for a while already know, I always like announcing the triumphs of our own — in a business as tough as ours, getting into the habit of celebrating other authors’ successes means getting to enjoy many, many more good days in any given year — but I’m especially pleased to gloat over the success of a good book by good writers in the current publishing hard times.

We could all use some good news right about now, eh?

So I am absolutely delighted to open today with not only a single piece of good news about a member of our little community, but a whole raft of it: FAAB (Friend of Author! Author! Blog) Stan Trollip dropped me a line to say that his first novel with co-author Michael Sears, a little gem entitled A CARRION DEATH, has been recognized by the Los Angeles Times as one of the top 10 crime novels of 2008.

As if that and a boatload of glowing reviews weren’t enough, has just been named one of 4 finalists in genre fiction by the 2008 Minnesota Book Awards.

In addition to the juried awards, the good folks at the Minnesota Book Awards have also nominated A CARRION DEATH for a Readers’ Award, given to the book that garners the most votes online. So should any of you feel inclined to pitch in and help a debut author by voting, the deadline is April 10.

Congratulations, Stan and Michael!

Or, more properly, congratulations are due to Michael Stanley, their collective nom de plume. For those of you who missed Stan’s informative guest post on the delicate art of collaboration last spring, here’s the blurb:

 

Smashed skull, snapped ribs, and a cloying smell of carrion. Leave the body for the hyenas to devour—no body, no case. But when Kalahari game rangers stumble on a human corpse mid-meal, it turns out the murder wasn’t perfect after all. Enough evidence is left to suggest foul play. Detective David “Kubu” Bengu of the Botswana Criminal Investigation Department is assigned to the case. From the sun-baked riverbeds of the Kalahari to the highest offices of an international conglomerate, he follows a blood-soaked trail in search of answers. Beneath a mountain of lies and superstitions, he uncovers a chain of crimes leading to the most powerful figures in the country—influential enemies who will kill anyone in their way.

 

 

Incidentally, should any of you be planning to write query letters in the foreseeable future, THAT’s what a terrific summary paragraph looks like. Crammed to the gills with vivid, attention-grabbing details, isn’t it? Makes you want to read the book, doesn’t it?

Those of you who succumbed to the temptation of doings so will no doubt be pleased to hear that Michael Stanley’s second book, THE SECOND DEATH OF GOODLUCK TINUBU, will be released on June 2 in North America. (I’m told that it will be released in the rest of the world in April as A DEADLY TRADE.) For US-based pre-order buffs, Amazon is already offering it for sale.

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Back to our ongoing series on the successful selection and wielding of character names. In Part III (Part I was Askhari Hodari’s expert turn as a guest poster, in case any of you were confused by my rather spotty enumeration, and Part IV was the interesting group discussion this weekend, in which I encourage everyone to continue to participate), I waxed long on the Cast of Thousands phenomenon: manuscripts that name every character, no matter how minor, down to the dogs and the goat tethered in the back yard in Chapter 3.

Manuscripts afflicted with COT can get overwhelming, not to say confusing, pretty fast. Professional readers like our old pal Millicent, the agency screener, tend to become impatient when characters pile up — as, indeed, do other readers.

“How,” the hapless peruser of a COT-riddled book wonders, “am I supposed to keep all of these characters straight? Who is Alexei? Have I seen him before?”

I sense that there were some hands still raised after my last discussion of the phenomenon. (Never mind how I know that. Blogging imbues one with super-sharp sensory perceptions.) “Wait just a minute,” I heard some of you murmuring in the ether. “An ordinary reader may not have options if s/he forgets who is who, but our old pal Millicent the agency screener does. If she finds she’s forgotten who a character is, she has a perfectly easy way to find out — her boss asked that I send a synopsis along with my submission. All she has to do is flip to the back of the packet. Or are you saying that if I have a lot of characters in my opening scenes, I should place my synopsis FIRST in the packet?”

To take the last question first, no — at least, not unless an agency specifies in its submission guidelines that it prefers that order. Why? Long-time readers, chant it with me now: a submitter should always send a requesting agent PRECISELY what s/he asked to see.

No more, no less. Yes, even if she asked for the first 50 pages and your chapter ends a paragraph into page 51. No fudging. And trust a frequent literary contest judge when she tells you that rule applies to stated length restrictions in contest rules, too.

Part of what you are demonstrating by your submission or entry is that you can follow directions, after all. Agents and editors tend to have affection for writers who pay attention to the details of requests; it’s so rare. Writers who start printing out pages after reading only the first line of a request for materials seem to be the norm, unfortunately, not the exception.

That giant tsunami-like rush of air you just heard was every agent, editor, and denizen of a publisher’s marketing department sighing in unison. They honestly do have a reason to be cranky on this point.

But enough of their pain — I’m sensing more conceptually-based disturbances of the ether out there, especially from those of you just on the cusp of stuffing synopses into submission envelopes. “But Anne,” the more literal-minded ether-rockers cry en masse, “I just read a blog by an anonymous agent/heard an agent say at a conference/happened to be eavesdropping in that bar that’s never more than 100 yards from the dais at any writers’ conference, and this guy said he didn’t care about exact page count; he just wanted the first three chapters. So aren’t you, you know, wrong about the importance of sticking to 50 pages?”

Actually, literal rockers, you’ve provided evidence in support of my point, not against it. Remember, no matter how much aspiring writers would like for there to be an absolutely uniform set of expectations for submissions — and a well-publicized one, at that — individual differences do exist. So once again, long-time readers, please take out your hymnals and sing along: if your submission-requester says he wants to see something specific in your submission packet, for heaven’s sake, give it to him. Ditto with contest rules.

General submission guidelines only kick in when the requester doesn’t ask for something different — which is to say, the vast majority of the time. (As always, if you’re unfamiliar with how professional manuscripts differ from printed books or other commonly-scene formats, I implore you to check out the STANDARD FORMAT BASICS and/or STANDARD FORMAT ILLUSTRATED categories on the list at right. Actually, I would strongly recommend any reader new to this blog to take a gander at those categories first.) But if the agent you overheard wants four chapters, you should send four chapters; if he asks you to give your pitch in mime while juggling seventeen oranges, you should consider doing that, too, because he’s the one who is going to be deciding whether he wants to represent you or not.

That being the case, is your first professional contact with him truly the best time to say (at least implicitly), “Look, I know what you asked to see, and that request was based upon your far greater knowledge of both how the publishing industry works and how you like to read, but I’m just going to assume that I’m right and you’re wrong. Got a problem with that?”

I can tell you now: he will.

That being said, don’t revere such requests so highly that you fall into the extremely common trap of generalizing any such quirky individual preferences into industry-wide expectations. Just because one agent, small publisher, and/or contest has a wacky preference doesn’t mean that any other agent, small publisher, and/or contest will share it.

Or, to express it in mathematical terms, agent’s preference ? every agents’ preference.

Aspiring writers often forget that, especially when confronted with the latest panicky iterations of “Oh, my God, I heard an agent speak last week, and submission standards have completely changed!” that trouble the literary world in the wake of every conference season.

Whenever you encounter any hyper-specific submission guidelines that deviate sharply from the rules of standard manuscript format that an agency might post on its website or an agent might specify at a conference — like, say, specifying that submissions may only be in Helvetica or that they should be bound, both usually no-nos — should be treated as applicable to THAT REQUESTER ALONE, rather than to every authors’ representative currently walking the earth.

Everyone clear on that? Good.

Back to the original question, and thence to my argument already in progress. To recap for those of you who have forgotten what the question was during the course of my rather extended digression: why wouldn’t a professional reader who got a large character list mixed up simply fish out the synopsis for reference? And if helping a busy Millicent keep the characters straight is a legitimate purpose for a synopsis, shouldn’t it come first in the packet?

In a word, no. If you put the synopsis at the front of your packet, Millicent is just going to toss it aside and go straight to the first page of your manuscript. If dear Millie reads all the way through your submission and likes what she sees, THEN she will read the synopsis.

Maybe.

You’re hoping that I’m kidding, aren’t you? Bizarre but true, typically, not every employee at an agency will take the time to read the synopsis they asked a writer to send prior to sitting down with those first few pages to see whether s/he can write.

Seriously — ask at the next writers’ conference you attend.

There’s a certain logic to this, at least for fiction. After all, if a book made it to the submission stage; presumably, the novel’s premise was deemed acceptable by the query screener or the agent to whom the writer pitched it; the only reason to read the synopsis at the submission stage, then, would be to find out what happens AFTER the last submission page.

And anyway, if Alexei’s appearance in Ch. 2 was brief enough, chances are that he won’t have made an appearance in the synopsis, anyway.

While I’m apparently free-associating about any and all topics related to character names, and since this contest entry season, this seems like a dandy time to talk about character name choice that could get a writer into a whole lot of trouble. Yes, Virginia, I’m talking about that pesky but oh-so-common literary contest rule that forbids entrants from mentioning their own names anywhere in a submission.

Kind of inconvenient for memoirists and other writers of the real, isn’t it? In practice, it means that entrants in memoir and personal essay categories, not to mention those many fiction writers who like to blur the line between fiction and nonfiction by making themselves characters in their own narratives, have to select new monikers for themselves.

Stop laughing, oh writers of thinly-veiled autobiographies passing as fiction. For a writer who has embraced the unique difficulties of thinking of herself as a character in a book, renaming oneself can be a genuine problem.

Which is not to say that the no-name rule itself is objectionable. However annoying rechristening may be to contest-entering writers of the real, it exists for a very good reason: for a contest to be worth its salt, it must be able to claim that its judging procedures are not biased; the first step to assuring lack of personal bias is to institute blind judging, where no judge knows the name of any given author. Admittedly, some competitions are only apparently unbiased, but for the most part, contest organizers take authorial anonymity very seriously indeed.

So no, finding a clever way to get around the rules is not going to endear you to them. Not at all.

Which is why I am about to turn very hard-line: if you are submitting a memoir entry, FOLLOW THE RULE ABOUT NOT HAVING YOUR OWN NAME APPEAR ANYWHERE IN THE MANUSCRIPT. And do bear in mind that this rule applies to not only your entire name, but EITHER your first or your last appearing alone.

Actually, every contest entrant everywhere should follow all the rules in the contests they enter, but this is the single most common way for memoir entries to get themselves disqualified — and the reason that for a memoir entry, you should NEVER just print up the opening chapter of your book and send it in.

You could, of course, sidestep the issue entirely by not entering a piece of writing in which dear self is a character — which is, again, a trifle difficult for memoirists and other habitual writers of the real. The second-best way that I’ve found is to christen oneself anew with the name that you wish your parents had had the wit and wisdom to give you in the first place.

Come on — none of us had the name we wanted in junior high school. Pick the one that would have made your life lovely and do a search-and-replace.

Obviously, you’re going to want to make a duplicate document of the chapter or essay you’re planning on entering in the contest before you perform this bit of minor surgery — as I said, it’s never a good idea just to print up the requisite number of pages from your already-existing manuscript and send off to a contest. (Your slug line in your submitting-to-agents version will have your name in it, for one thing.) Perhaps less obviously, you’re going to need to perform the search-and-replace function for both the first and last name, as well as any nicknames you might have incorporated into the manuscript.

Even when you’ve gone to all the trouble of using a pseudonym. Even then, it is a good idea to add a note on the title page, saying that since the contest forbids the author to mention his own name, you will be using “Bobby” (not your real name) throughout.

Why, you ask? Because it’s practically impossible NOT refer to yourself by name in the story of your own life. Since judges are aware of that, and become accordingly eagle-eyed.

And don’t think being coy about it will help you evade their scrutiny, either. Make yourself comfortable; I’m going to tell you a little story.

I went to college with Danny, a very clever, very ambitious writer who eagerly contributed pieces to the on-campus humor magazine. (As those who happened to be hanging around Harvard at the time would no doubt be quick to point out, I use the term humor loosely in this instance: the magazine was seldom actually funny to those who were not in the writers’ clique, but bear with me here.) Danny had every reason to try to get his articles published: the magazine had long ago spawned an extremely profitable off-campus humor magazine, so a successful Lampoon piece could be a stepping-stone to a career as a comedy writer.

Despite or perhaps because of these articles’ worth as resume-candy, it was the practice of the magazine to publish all of its pieces without bylines, to encourage collaboration amongst members of the writing club. But as I said, Danny was ambitious: he, like many of the other writers in the club, was anxious to graduate with clippings he could use to promote his work later on. So Danny did something exceptionally crafty: he inserted his own name into every ostensibly anonymous piece he wrote, much as Jerry Lee Lewis used to refer to himself in his own lyrics, so radio listeners would know who sang the song.

His favorite way of doing this was to insert an imaginary conversation with himself into the text, so an alter ego could address him by name, as in, “Danny boy, you’re really in trouble now!” Occasionally, he would vary it by having an authority figure yell at his narrator: “Wilson, you’re out of line!” (Because Danny is now a fairly prominent magazine writer, I should say straight away: to protect his identity, Wilson is not Danny’s actual last name.)

Now, as my parenthetical aside just told you indirectly, Danny’s little stratagem actually did help him generate the clippings he coveted, but he was relying upon his club’s editorial indulgence to let him get away with breaking the rules. In a contest, this practice would have gotten him disqualified immediately.

I bring this up not because there are legions of Machiavellian-minded rule-breakers out there, but because I have seen so many contest entries that have apparently done inadvertently what Danny did on purpose. Within the first-person narrative common to memoirs, narrators tend to talk to themselves all the time, à la Hamlet: “Danny, you get ahold of yourself, now.” And that single reference, to a judge who was looking to pounce upon contest rule violations, could get a memoir entry disqualified.

Yes, Virginia (if that’s your real name), even though it would be highly unlikely, without the judge’s having the list of memoir entrants by his side for first-name cross-referencing purposes, for the judge to guess the author’s identity. Simply the implication that the author might have referred to himself can appear to be a rule violation.

So a word to the wise: innocent naming mistakes can knock your entry out of competition. So it would behoove to prepare your entry, like your queries, under the assumption that the judge who is going to read it is the nastiest, most curmudgeonly nit-picker since, well, me.

“But Anne,” I hear you cry, pale at the prospect of encountering yours truly as a contest judge, “if this mistake is usually made inadvertently, how can I hope to avoid it?”

Well asked, oh fearful trembler. Experience sharpens the editing eye. Rest yourself upon the judge’s reading couch for a moment, and take a look at where these slips most commonly occur.

Let’s say the memoir’s author is named Biddy MacAlister-Thames, not a name anyone’s eye is likely to encounter on a page without noticing. Even if Biddy has had the foresight to rename herself Libby McPherson-Seine and do a search-and-replace accordingly, she should double-check her entry especially carefully in the following places:

(1) When another character directly addresses the narrator: “Biddy, have you seen the our pet tiger, Max?”

(2) When another character is talking about the narrator behind her back: “Ward, I’m worried about the Beaver. He’s paying too much attention to that Biddy next door.”

(3) When another character refers to the narrator by an abbreviation that a search-and-replace might not catch: “I’m talking to you, Bid,” is substantially less likely to get changed automatically than, “I’m talking to you, Biddy.”

(4) And, in the VAST MAJORITY of childhood memoirs, when the narrator gets in trouble, some adult shouts some version of: “Elizabeth Deirdre MacAlister-Thames, you come in this house this instant!”

Remember, in order to violate the rule, even if a character OTHER than the author appears with the author’s last name, it can cost you. So keep our Biddy should keep her eye out for these kinds of situations, too:

(5) When a third party addresses a family member: “Mrs. MacAlister-Thames, your daughter is under arrest.”

(6) When the narrator refers to her family collectively, or to a possession as theirs: The Easter Bunny had been unusually generous to the MacAlister-Thames family that year.

And, as I mentioned above, self-references to EITHER your first or last name, not just to both together, count as rule violations. So Biddy would be wise to do a search-and-replace for BOTH your first AND last names in your entry before you print it up.

Yes, it’s a tedious thing to have to do, Biddy (or whatever you’re calling yourself now), and yes, you have my sympathies for having to do it. But frankly, I would rather see you annoyed and on the finalist list than not proofread and disqualified.

I’m funny that way.

Now that I’ve cleaned up some of the name-related loose ends, I’m going to launch into another big topic next time: that special scourge of humanity that is too-frequent name repetition. Keep up the good work!

When even the weather seems to conspire against you, or, what to give a writer for Christmas, Hanukkah, Kwanzaa, winter solstice, Epiphany, or really, anytime it’s dark

I’m suffering under the slings and arrows of the current version of that annual plague known locally as That Thing That’s Going Around. Not bad timing, actually, since outside, it’s about as cold as it ever gets in my part of the world: I believe yesterday’s 19 degrees Fahrenheit shattered an all-time record for December in these parts. Or at any rate for December 15ths.

In short, I’m staying inside, well bundled up.

The snow on the ground has resulted in some quite uncharacteristic light conditions for these environs in the winter — you know, clear, merry, and bright. We Seattlites hardly know how to handle the glare; if this keeps up, we’ll have to dig out our long-buried sunglasses.

Why? Well, let me clue you in to what our midwinter days are usually like: I took the picture above at 3 pm, and my poor kitty looks as though she might be carried off by vampire bats at any second. Even if the Furtive Non-Denominational Gift-Giver (ho, ho, ho) were standing right next to her, handing her a nice piece of sashimi-grade tuna and a bucket of catnip, nothing about this photo would remotely suggest a season of joy.

It’s just too dark.

Ah, the charms of a Pacific Northwest winter, light gray for a few hours in midday, dark gray or black for most of the time, and drizzly pretty much all of the time. For the edification of those of you with the good sense to live farther south, this is the time of year when Seattlites who hold a day job droop visibly, because they are going to work AND coming home in the dark.

It can be depressing, making getting out of bed feel like an outright burden, even when That Thing That’s Going Around has already come and gone. Not the best environment, in short, for doing sustained creative work.

Yes, the gloriously long days of summer do compensate for the blahs of a northern winter, but that’s awfully hard to remember in mid-December, isn’t it? Try to remember the kind of September when grass was green and…

Well, admittedly, the grass does stay pretty green around here all winter — or did before Mother Nature dumped all of that snow on top of it — but still, you know the song, right? My point is, back in September, you could glance lawnward on your way to work and still SEE that the grass was green without whipping out either a pocket flashlight or a shovel.

Seattle is, after all, where those clever doctors DISCOVERED seasonal affective disorder (SAD) — just nanoseconds after, one presumes, having figured out that those maps schoolchildren are encouraged to color give quite a skewed sense of the relative positions of Washington and Maine with respect to the North Pole. We’re far enough north that my shampoo and toothpaste labels boast directions in both English and French, for goodness sake.

As much as I love being a three-hour drive from Vancouver, I’m a Northern Californian by birth and upbringing, and let me tell you, I spent the entirety of my first Seattle winter fuming at my sixth-grade geography teacher for leading me so far astray.

I believe Mr. Werle is now inadvertently running his fingernails over that great chalkboard in the sky (oh, did his chalk ever squeak!), so it’s no longer possible to ask him what the heck he was thinking back then. Didn’t it ever occur to him that someday, one of his wee charges might conceivably need to drive from Seattle to Montreal — but that he’d mistakenly trained his students to figure on driving northeast, instead of southeast?

I was lucky not to end up in Banff, Mr. W. And I was one of your better students.

So if those of you up my way been feeling sluggish lately, you have a perfectly good excuse — no, not your sixth-grade teachers (although I’m sure some of you had some lulus; please don’t get me started on Mrs. Oswill’s literary tastes), but the lack of light. We who live north need to take better care of ourselves in the winter.

Which, presumably, is no surprise to the good people of Manitoba. Or to the elves in the workshop of the Furtive Non-Denominational Gift-Giver.

The late dawns and early dusks of winter are particularly hard on writers, I suspect. No matter whether you tend to get up early or stay up late to snatch your precious daily writing time, the fast-waning winter light is bound to cramp your schedule a little.

And let’s face it, the longer it takes to ramp up your energy to write, the less time you have to do it.

I write and edit full-time, so I am spared the pain of the pitch-dark two-way commute, but let me tell you, when I look up from my computer and notice that I have only an hour of daylight left, I practically have to lash myself to my desk chair to keep myself at work.

Fortunately, there is a tool that makes this time of year easier: the lightbox, which, as the name implies, is a great big box on stilts that shines oodles of non-burning noon-aping light on the user’s face. They’re spendy — $200-$400 for a medical-quality one, although one can find reasonable facsimiles online for less, in case the Furtive NDGG is planning a shopping trip for the benefit of writers in Fargo (which is, incidentally, SOUTH OF HERE, Mr. Werle) — but sitting in front of it for 45 minutes a day does tend to trick the body into believing that it should not go into hibernation just yet.

With practice, you can read or even work on a computer in front of it; I know ambitious souls who have arranged theirs to shine upon them while they walk on a treadmill or ride an exercise bike.

Me, I’m more sedentary these days: I plop myself in front of it with my laptop and a few selected houseplants (oh, like THEY don’t resent the winter’s loss of light?) to read my voluminous e-mail and scan comments posted to the blog. At least until the cats displace me.

It puts me in a good mood while I am deleting the hundreds of spam comments posted here daily — which, for my money, is as high a recommendation as one can give a depression-lifting device.

I just mention this, in case any of you out there are blessed with the kind of kith and kin susceptible to suggestions for good gifts to give a writer for any major holiday that might be coming up. You have my full permission to print up this post to stuff into Santa’s pocket the next time you sit on his lap, as a gentle hint.

But this year, most of us are on tighter budgets, aren’t we? Fear not, impecunious generous folks: installing full-spectrum light bulbs (as low as $5-$10 apiece) in your writing space can also be very helpful.

Are you listening, Furtive NDGG? Properly wrapped so they will not smash coming down the chimney, that’s a pretty stellar stocking-stuffer.

Yes, they are a bit more expensive than your average light bulb, but they do undoubtedly help fight the November-February blahs. And if you use them strategically, you need not spend a fortune to improve your mood.

They really are worth the investment. US-based writers who file Schedule Cs for their writing careers might even be able to write ‘em off as a business expense; have a chat with a respectable tax advisor familiar with artists’ returns. It’s potentially legitimate: most writers do find that they are more productive in the winter months with adequate lighting.

Don’t believe me? Okay, I’m about to share a trick of the full-time writing trade, one of those professional secrets that you always suspected the published shared with one another in clandestine whispers: in the winter months, have your writing space be the ONLY room in the house equipped with full-spectrum lighting, and plenty of it. Make it blaze.

“That’s it?” I hear you cry in frustration. “Light my studio differently from the rest of the house?”

Yes, oh scoffers, that is indeed what I said. Do it, and make sure you spend at least an hour per day in the room for the first week with the new lighting. (Hey, why not spend that time writing?) Soon, you will find that your body actually CRAVES being in your writing space. You will automatically gravitate there.

As will, as I can tell you from experience, any pet mammal you happen to house. Unless you happen to cherish moles, they’re probably missing the light midwinter, too.

You think I posed my cat for that picture? I had stepped away for thirty seconds to refill my tea, and she displaced me.

Naturally, the full-spectrum strategy alone will not necessarily turn around a deeply entrenched writer’s block, but it’s a start. For a lot of aspiring writers, finding the time and energy to sit in front of the computer is not the hard part: it’s the intimidation of that blank screen, that bare sheet of paper.

It’s conquering the fear of starting. Or, in some cases, of finishing and the result’s not being perfect. Either way, it can be pretty paralyzing.

If you feel this way, you are certainly not alone. Many writers have terrific ideas, but find themselves stymied once it is time to commit those ideas to paper. They worry that they are not talented enough, or that no one will be interested in what they have to say, or that their writing is not important enough to take time away from all of their other obligations.

For instance, about a third of the writers I know can’t make themselves sit down to write until every iota of the housework is done, right down to the last folded T-shirt and balled-up sock. For some reason, writing for them seems to be a perpetual when-I-have-time-for-it phenomenon.

I’m not going to lie to you — if you find that you’re not sitting down on a regular basis and writing, it’s going to take an awfully long time to produce something publishable. Good books are seldom written overnight.

If you are waiting until an entire day free of work, laundry, and other obligations pops up spontaneously, you may well be waiting for quite a long time. Most US citizens work far, far too much (and in return receive the lowest amount of vacation time in the industrialized world) to have a lot of unused leisure time.

And yet somehow, we find the time to shop for presents this time of year. Astonishing, isn’t it?

I could parrot other advice-givers, and order you crabbily to turn off the TV/radio/IPod/Internet connection/Facebook/my blog, but my God, have you seen the economic news lately? I would be the last person to advise you to be LESS aware of what is going on in the world around you. And chances are, by the time you collapse in front of the TV, you’re pretty exhausted from work, keeping up with the kids, etc.

But, as much as it pains me to tell you this, it probably will not get your book written to expend your few leisure moments daydreaming about the month-long vacation at a tastefully-appointed mountain cabin with hot-and-cold running servants who will see to your every whim while you dash off a first draft in its entirety. Perhaps with the addition of a qualified massage therapist to rub your tired wrists nightly and nymphs playing the lute and lyre softly whilst you compose.

Oh, all right: spend a few moments daydreaming about it now. I’ll wait.

If you can afford such a retreat, great. As I mentioned some weeks back — could it be as long ago as the end of October? — there are plenty of artists’ colonies that would simply love to shelter you for a period of limited, intense work. Such formal retreats may be less costly than you expect; many hold competitions for free or inexpensive residencies — which, as a fringe benefit, also look good as a credential on a query letter. (A good place to seek out such opportunities is the back of Poets & Writers magazine — an excellent publication which, last I heard, was more than happy to let a Furtive NDGG buy a gift subscription for someone, incidentally.)

While admittedly it can be very nice to squirrel yourself away in the company of other artists, communal dining halls are not for everyone — the social dynamics of some of them make recess after Mr. Werle’s geography class seem positively urbane by comparison — and you don’t necessarily need a full-fledged artists’ colony to replicate the retreat experience. There are plenty of secluded bed-and-breakfasts and hotels that are delighted to cater to people who never want to stick their noses outside their rooms. Heck, when I’m on a short revision deadline, I’ve been known to lock myself in a downtown hotel room for a week, just to get away from the phone.

In case I’m being too subtle for any non-writer Furtive NDGG who happens to be eavesdropping: the best gift anyone can give a serious writer is a chunk of unfettered time to write.

Seriously, you might want to consider asking the less-furtive NDGGs in your life to consider donating toward a retreat — or banding together to help construct one from available resources. It needn’t require subsidizing a couple of weeks’ worth of room service; think creatively.

And, ideally, become intimate friends with people who own far-flung cabins and under-used second homes.

I’m only half-kidding about this, actually. Housesitting for vacationing friends can make for a lovely retreat; many a novel has been completed by the dog-sitter. Even if it’s for only a day or two, scoring some unbroken time can go a long way toward pulling the stuffing out of a seemingly insurmountable writer’s block.

Just don’t forget to bring some good lightbulbs along, okay?

More tips on beating the dark winter blahs follow tomorrow — and if, in outlining strategies, I should happen to stumble across a few more items for you to add to your favorite Furtive NDGG’s shopping list, well, that won’t be my fault.

Don’t say I never did anything for you.

Before I sign off for today, let me just set a few minds at ease: yes, I shall be returning to my half-completed series on constructing one’s own writing retreat, probably early next week. I wanted to whet your appetites again first — and give those of you who haven’t had a moment to spare in the interim a few more days to come up with that list of your personal requirements for a writing retreat (as opposed to a generic one that might suit anybody) that we discussed back in October.

Even if you are absolutely convinced that you would never be able to get away from your quotidian life for even an entire day, please do give a little thought to what you would actually need in order to write productively and intensively. As I mentioned back when I began writing about retreats, figuring out what ambient conditions help you write can be very, very useful even in everyday writing situations.

Besides, do you really want to state positively that you’ll never have time to take even a brief retreat? The Furtive NDGG might hear you.

After all, rumor has it that he sees you when you’re sleeping, knows when you’re awake, etc.

Keep up the good work!

PS: hey, speaking of furtive gift-giving, would you mind humoring me by making a back-up of your computerized manuscript files right away? Thanks; I’ll sleep better at night.

Why am I requesting this? Well, I spent a couple of hours in a computer store over the weekend, and I ran into that saddest of human creatures, a writer whose hard disk had disintegrated, taking the only copy of his Great American Novel with it. Please let his misfortune prevent something similar from happening to you. If you would like tips on how to back up something as large as a manuscript, please see the BACK-UP COPIES category on the list at right.

I want candy!

We begin today with great news about a member of our little Author! Author! community, campers: reader Jake La Jeunesse’s OLD FRIENDS has taken an Honorable Mention in the Stage Play category of the 2008 Writer’s Digest Annual Writing Competition. Congratulations, Jake! Way to build up your ECQLC!

That’s short for Eye-Catching Query Letter Candy, for those of you joining us late.

Ah, ECQLC, those lovely little tidbits that make Millicent the agency screener’s weary eyes light up in the biographical paragraph of a query letter. Placing in contests (particularly ones known to attract many entries and stiff competition, like Writers’ Digest’s), acceptances to writers’ residences (such as the ones I discussed yesterday, which also usually involve one’s writing fighting its way through heavy competition), writing programs (either degree-granting or of the intensive workshop variety), public speaking experience, even consistent participation in a well-established critique group — all of these are legitimate professional credentials for a writer, every bit as much as previous publications.

Make sure to mention ‘em in your query letters.

If you are in the querying stage of your writing career, or plan to be there within the next year or two, it’s definitely worth giving some thought — and entering the occasional contest — to building up your ECQLC quotient. Credentials generally take time to accumulate, after all; heck, a three- or four-month turn-around time for a contest entry is positively abnormally quick. And it can take time to convince the editor-in-chief of your community paper to let you write a couple of book reviews, even if you do it for free, in order to be able to list it as a publication credential.

Do I sense some squirming discomfort out there from those of you who have read my last couple of posts? “But Anne,” I hear a harassed few exclaim, “you’ve just been telling us that we need to make time for our writing, so I thought you understood. I have a full-time job, family, friends, obligations — as it is, I feel as though I have to fight tooth and nail to carve out any time to write at all! Come to think of it, one of the things I resent most about the querying process is how much time it sucks away from creating new work.

“Given the choice,” these intrepid souls continue, “why would I — or any sane aspiring writer — place our books on a back burner in order to devote still more of that scant time to entering contests or writing free pieces for local papers, just so I’ll have clippings?”

Interesting point, time-pressed many. For the most part, I’m with you on this one: marketing (which querying certainly is), learning about craft, attending conferences, making connections with other writers who may help you improve your writing now and/or help you down the line — these are all time-consuming and often expensive. As you say, you could be using those resources to complete your book-in-progress.

See? I do get it.

For that reason, I wouldn’t advise letting the pursuit of ECQLC make serious inroads into your writing time. You don’t, after all, have unlimited amounts of it, and all of the marketing classes and networking in the world won’t make a particle of difference if your book is not well-crafted.

Okay, so that’s a bit of an exaggeration: we’ve all stumbled across volumes in the bookstore that made us gasp, “Okay, who does THIS author know” (to put it politely) “to have been able to land an agent for THIS?” But presumably, if you were already a celebrity or had connections that would permit you to bypass — again, putting it politely — the craft-related steps of the production of the book, you wouldn’t be reading this, would you?

Oh, don’t deny it. You’d be off hobnobbing with your fancy friends, with no thought for those of us who nursed you as a pup.

For those of us operating under the normal restrictions of landing an agent and getting published, I would consider it reasonable — better than that: cleverly career-minded! — of you to set aside deliberately, say, 5% of your writing time for professional development activities like contest entry, taking classes, going to book readings to meet local authors, etc.

Why 5%, you ask? Because if you write on a regular basis, it’s enough time actually to accomplish something, yet it’s not a high enough chunk of your writing time to prove a major obstacle to the progress of your book. Think of it as a smart investment in your future.

Before any purists out there start screaming that I’m mercenary-minded, allow me to add quickly: for the sake of our art, I wish I could tell you that the publishing world routinely rewards single-minded writers who rigorously refuse to be distracted by the less creative aspects of the business. But I’m not going to lie to you — over the years I’ve seen many, many, many truly talented writers passed over by agents and their Millicents.

Why, you cry to the heavens? Because it’s far, far easier to dismiss an uncredentialed writer than one with some ECQLC.

Yes, regardless of the quality of their respective writing. Long-time readers, take out your hymnals and sing along with me: if you can’t get an agent or editor to READ your manuscript, the quality of the writing isn’t going to help get it published.

Sorry about that. If I ran the universe…well, you know the rest. In the universe I don’t run, here is what I hope is a pleasant flashback to your childhood, to help cheer you up:

All nice and calm again? Excellent. Let’s get back to the topic at hand.

Toward the end of my last post, I suggested that it might behoove you to make a list of the conditions you believe you would need in order to have a productive writing retreat. All right, everybody, hand in your homework, so I can grade it.

Just kidding; no need to post your lists as comments. But your breath caught for just a moment out of long-ago school habit, didn’t it?

I do hope that you’ve been giving some serious thought to what should be on your list, however. If you haven’t started, or if you’re having trouble even beginning, let me rephrase the question: what is the absolute minimum you would need to have with you/over your head in order to dig in for anywhere from a long weekend to a couple of months and to literally nothing but WRITE.

Did you catch the logical problem with what I just said? Obviously, no human being can write 24/7, with no breaks at all. Eating, for example, is more or less indispensable to the maintenance of human life, contrary to what some of us thought in the mid-80s. So, I’m told, is sleep.

You’d be amazed by how frequently writers forget to budget time or money for either when they’re planning to retreat.

Completely understandable, of course: it’s not all that hard to picture a gleeful writer, pleased almost to the point of disbelief at the prospect of being able to devote unbroken time to a writing project, packing in unseemly haste, muttering, “6 days — that’s 144 hours of work. I can finish my revision in 144 hours, if I don’t take breaks and live on protein bars stuffed in my cardigan pockets, so I don’t have to move even a few feet in order to feed myself…”

Stop right there: trust me, you can’t. And you will be (a) completely miserable, (b) quickly become unproductive, and eventually (c) make yourself sick if you even try.

So promise me you won’t, so I don’t have to stay up at night worrying about you. Thank you.

The impulse to overtax oneself on retreat is, I suspect, part and parcel of a mindset that often afflicts time-strapped writers, whether they are lucky enough to be able to go on retreat or not. See if this scenario sounds at all familiar:

Stephanie so yearns for sustained writing time that when she is finally assured she’s going to have an entire day (or two, or twelve…work with me here, people) to herself, she’s beside herself with joy. In a frenzy of excitement, she spends the week prior to her writing day(s) feverishly making lists of everything she plans to do: finish Chapter 12, write Chs. 13-15, compose a new and improved query letter from scratch, compose synopsis…the list goes on and on. As the day itself approaches, Stephanie finds herself doing housework and running errands during her regularly-scheduled normal writing time: ah, well, no matter; she can make it up later.

Once her planned writing intensive begins, though, Stephanie sits down, makes sure everything around her is perfect — and two hours later, is in tears because she can’t seem to write. What happened? she wonders angrily.

What did happen to Stephanie? Any guesses?

If you suggested that perhaps she had raised her expectations of what she could achieve in her allotted time, give yourself a gold star for the day. Aspiring writers do this all the time — they build up the pressure on themselves to perform that they set themselves up for…well, not necessarily failure, but at least for disappointment in themselves.

The common name for this is writer’s block.

Allow me to share a professional writer’s secret: in the long run, it’s far more sensible to set small, reasonable tasks, eating away at a big project like completing a novel in ladylike little bites, rather than trying to write an entire book in a sitting.

Oh, you may laugh, but at every formal writing retreat I’ve ever visited, I’ve met at least one writer who was attempting to polish off her long-neglected novel during a week- or month-long residency, because she just didn’t know when she’d have time to get back to it again, driving herself crazy in the process. Or who was trying to start one and get halfway through it before he left.

Keep your expectations about what you can achieve during your writing time reasonable. Really, you’ll accomplish more in the long run, I promise.

For those of you who would like some extra credit, here’s a follow-up question: Stephanie did something else that made her intensive retreat time less likely to be successful. What was it?

35 points (on a scale of what? Who can say?) if you immediately piped up to point out that she stopped honoring her usual daily writing time. Why was this a poor idea, since she knew she had some spare time coming up? Because that raised the expectations for her own productivity during her intensive writing time even higher, rendering falling short of them even…class?

That’s right, even greater. Help yourself to a lollypop on your way out the door after the bell rings.

On that candy-related note (I knew I’d get back to it somehow), I’m going to wind down for the day, but before I do, allow me to place the proverbial bug in your ear while that lollypop is in your mouth: when planning intensive writing time, it’s a really, really good idea to budget in — over-budget, even — thinking time into it.

Or, as your horrified mind probably just referred to it, time when you’re neither writing, eating, or sleeping.

No, I haven’t gone mad, nor am I nudging you surreptitiously toward lowering your performance expectations even more. (Although, hey, I wouldn’t stop you from doing the latter, by any means.) I’m talking, my friends, about what the pros call processing time.

That being said, I’m going to wind up today by repeating my question from yesterday: what factors would you actually need to have in place in order to work productively on a writing retreat? May I suggest adding to your list time to eat, sleep, and just plain think about things?

Hey, let’s run with that and add a secondary set of goals to our list: tweak it to include conditions you would need in order to do these not-writing-yet-necessary-activities happily and well. Because, believe me, planning for those will assist you in the pursuit of your primary goal, scoring yourself some prime-quality intensive writing time.

So, at the risk of sounding redundant across blog posts, give some thought to what you would need. I promise you, we will put your homework to good use.

Keep up the good work!

Synopsis-writing 101, part II: the dreaded single-page synopsis, or, what to do when you can’t allow those mushrooms to multiply

We begin today on a note of triumph: long-time reader and fab lady Auburn McCanta has had a political essay selected (amid some SERIOUS competition, I’m guessing, at this point in the election cycle) for publication on the Huffington Post. Congratulations, Auburn!

Please, everyone, keep sending in word of your writerly triumphs, large and small. One of the great benefits of community is being able to share good news!

Good news comes in many forms for writers — as does, lest we forget ECQLC (Eye-Catching Query Letter Candy). Many aspiring writers become so focused on imagining a single track to literary success — which typically runs thus: write book, land agent, sell book to Random House, book signings, Oprah, wash, rinse, and repeat — that they forget that other writerly achievements can look awfully good in a query letter and in an author bio. Publications — paid or not, in print or on the Internet — definitely count, as do degree programs, certificate programs, contest placing, and so forth.

So please join me, everyone, in applauding Auburn for doing some smart long-term career promotion — and set aside some time in your no doubt busy schedule to brainstorm what ECQLC you might add to your query letter candy bowl to render it more attractive to Millicent.

Who, for those of you joining us late, is Author! Author!’s pet agency screener, the one who is so very efficient at zipping through stacks and stacks of query letters with a latte in one hand and a pile of form-letter rejections in the other. She’s also often the gal who weeds out submissions before they reach the desk of the agent of one’s dreams — who, if s/he happens to work at one of the larger agencies, might even have two or three Millicents pre-reading submissions.

We here at A! A! try not to annoy Millicent. It’s not good marketing strategy.

In further pursuit of that laudable goal, I launched yesterday into a discussion one of the more frustration-generating tasks a writer faces on a routine basis: compressing a deliciously complex, breathtakingly nuanced 400-page book into a 5- (or 1)-page summary in standard format.

Or whatever length the agent of your dreams or contest of your desires has seen fit to request.

It’s well worth double-checking who is requesting what these days, especially if you’re planning on including a synopsis with your query letters. This information that’s usually easily available in the agency’s listing in one of the standard agency guides, on its website (if it has one; a surprisingly hefty percentage still don’t), or even, in the case of a REQUESTED synopsis to be included with a submission, in the communication containing the request for materials.

Yes, I AM saying what you think I’m saying: you wouldn’t believe how often queriers seem to forget to consult either of the former (or both, since sometimes they contain different information) or, in the heat of post-request excitement, simply disregard the instructions about what they’re supposed to send.

A good trick to help avoid the first mistake: do your homework; if the agency has made the information publicly available, Millicent will expect any querier or submitter to be familiar with it.

A couple of good tricks to avoid the second: when you receive a request for materials, immediately sit down and make a checklist of what should be in the submission packet. Then have a non-writer go over the request for materials, the agency in question’s guidelines, AND its website, making a separate list of all the agency’s requirements and requests. (Why a non-writer, you ask? S/he’s less likely to get swept up in the excitement of the moment.) Afterward, compare and consolidate the two lists.

Before you seal the submission packet, dig out the final version of that to-do list and triple-check that you did everything on it.

Pay extra-close attention to length restrictions for synopses — Millicents are known for rejecting a too-long or too-short synopsis on sight. Why? Well, one that is much shorter will make you look as if your story is unable to sustain a longer exposition; if it is much longer, you will look as though you aren’t aware of the standard.

Either way, the results can be fatal to your submission.

So what DOES work in a synopsis? It’s not going to sound sexy, I’m afraid, but here is the secret:

For fiction, stick to the plot of the novel, including enough vivid detail to make the synopsis interesting to read. Oh, and make sure the writing is impeccable.

For nonfiction, begin with a single paragraph about (a) why there is a solid market already available for this book and (b) why your background/research/approach renders you the perfect person to fill that market niche. Then present the book’s argument in a straightforward manner, showing how each chapter will build upon the one before to prove your case as a whole. Give some indication of what evidence you will use to back up your points.

For either, make sure to allot sufficient time to craft a competent, professional synopsis — as well as sufficient buffing time to render it gorgeous. Let’s face it, unlike some of the more — let’s see, how shall I describe them? — fulfilling parts of writing and promoting a book (see above; wash, rinse, repeat), a synopsis is unlikely to spring into your head fully-formed, like Athene; most writers have to flog the muses quite a bit to produce a synopsis they like.

To quote the late, great Billie Holiday: the difficult/I’ll do right now./ The impossible/will take a little while.

Too few aspiring writers do, apparently preferring instead to toss together something at the last minute before sending out a submission or contest entry. (Especially a contest entry. I’ve been a judge; I know.)

I have my own theories about why otherwise sane and reasonable people might tumble into this particular strategic error. Not being aware that a synopsis would be required seems to be a common reason, as does resentment at having to produce it at all. Or just not being familiar with the rigors of writing oe.

Regardless, it’s just basic common sense to recognize that synopses are marketing materials, and should be taken as seriously as anything else you write.

Yes, no matter how good your book may happen to be. Miss America may be beautiful au naturale, for all any of us know, but you can bet your last pair of socks that at even the earliest stage of going for the title, she takes the time to put on her makeup with care.

On the bright side, since almost everyone just throws a synopsis together, impressing an agent with one actually isn’t as hard as it seems at first blush. Being able to include a couple of stunning visceral details, for instance, is going to make you look like a better writer — almost everyone just summarizes vaguely.

My readers, of course, are far, far too savvy to make that mistake, right?

Even if you are not planning to send out queries or submissions anytime soon (much to those sore-backed muses’ relief), I STRONGLY recommend investing the time in generating and polishing a synopsis BEFORE you are at all likely to need to use it. That way, you will never you find yourself in a position of saying in a pitch meeting, “A 5-page synopsis? Tomorrow? Um, absolutely.”

Hey, there was a reason that I introduced you to that Billie Holiday song; it’s the mantra of the working writer. Or so my agent tells me.

Actually, if you can bear it — you might want to make sure your heart medication is handy before you finish this sentence –it’s a great idea to pull together a couple of different lengths of synopsis to have on hand, so you are prepared when you reach the querying and submission stages to provide whatever the agent in question likes to see.

What lengths might you want to have in stock? Well, a 5-page, certainly, as that is the most common request, and perhaps a 3 as well, if you are planning on entering any literary contests anytime soon. As I mentioned yesterday, it’s getting more common for agents to request a 1-page synopsis, so you might want to hammer out one of those as well.

I can tell from here that you’ve just tensed up. Take a deep breath. No, I mean a really deep one. This is not as overwhelming a set of tasks as it sounds.

In fact, if you have been reading this blog all summer or have worked through some of the exercised in the archives, you probably already have a 1-page synopsis floating around in your mind.

You may know it by its other name: the 2-minute pitch. (For tips on how to construct one of these babies, please see the aptly-named 2-MINUTE PITCH category at right.)

Don’t believe me, oh ye of little faith? Okay, here’s a pitch I used as an example just a couple of months back:

Nineteenth-century 19-year-old Elizabeth Bennet has a whole host of problems: a socially inattentive father, an endlessly chattering mother, a sister who spouts aphorisms as she pounds deafeningly on the piano, two other sisters who swoon whenever an Army officer walks into the room, and her own quick tongue, any one of which might deprive Elizabeth or her lovely older sister Jane of the rich husband necessary to save them from being thrown out of their house when their father dies. When wealthy humanity-lover Mr. Bingley and disdainful Mr. Darcy rent a nearby manor house, Elizabeth’s mother goes crazy with matchmaking fever, jeopardizing Jane’s romance with Bingley and insisting that Elizabeth marry the first man who proposes to her, her unctuous cousin Mr. Collins, a clergyman who has known her for less than a week. After the family’s reputation is ruined by her youngest sister’s seduction by a dashing army officer, can Elizabeth make her way in the adult world, holding true to her principles and marrying the man she passionately loves, or will her family’s prejudices doom her and Jane to an impecunious and regretful spinsterhood?

PRIDE AND PREJUDICE, right? As I vaguely recall having mentioned at the time, this would be a trifle long as an elevator speech — which, by definition, needs to be coughed out in a hurry — but it would work fine in, say, a ten-minute meeting with an agent or editor.

It also, when formatted correctly, works beautifully as a one-page synopsis with only a few minor additions. Lookee:

Okay, so if I were Jane (Austen, that is, not Bennet), I MIGHT want to break up some of the sentences a little, particularly that last one that’s a paragraph long, but see how simple that was? The trick to the 1-page synopsis lies in realizing that it’s not intended to summarize the entire plot, merely to introduce the characters and the premise.

Yes, seriously. Like the descriptive paragraph in a query letter or the summary in a verbal pitch, no sane person seriously expects to see the entire plot of a book summarized in a single page. It’s a teaser, and should be treated as such.

Doesn’t that make more sense than driving yourself insane, trying to cram your entire storyline or argument into 22 lines? Or trying to shrink that 5-page synopsis you have already written down to 1?

Bears pondering, doesn’t it?

Yes, yes, I know: even with reduced expectations, it’s still a tall order. That’s why you’re going to want to set aside some serious time to write it — and don’t forget that the synopsis is every bit as much an indication of your writing skill as the actual chapters that you are submitting. (Where have I heard that before?) Because, really, don’t you want YOURS to be the one that justified Millicent’s heavily-tried faith that SOMEBODY out there can tell a good story in 3 – 5 pages?

Or — gulp! — 1?

Don’t worry; you can do this. There are more rabbits in that hat, and the muses are used to working overtime on good writers’ behalves. Keep up the good work!

Still more on contest entries: the ins and outs of category selection

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After yesterday’s epic post on the various means contest entries tend to annoy the average judge, I’m going to try to limit myself to merely waxing mildly poetic today. It’s going to be hard, though, because I’m continuing the seldom-discussed but vitriol-stained topic of finding the right category in which to enter your work.

I hear some snickering out there already. “Vitriol-stained?” some head-shakers out there are murmuring. “Just a tad melodramatic, isn’t it?”

Actually, it isn’t — at least, not from the perspective of a conscientious contest judge, the kind who volunteers because gosh darn it, s/he wants to be there when the next Great American Novel is first discovered.

Wipe that smirk off your face. Being a contest judge, particularly for the first round, is typically a great big time commitment, and the stalwart souls who embrace it often do it for the love of literature, community, and humanity. Or an unvarnished affection for jumping upon those who mangle the English language.

Either way, there’s usually a passion for the written word smoldering under those judges’ robes. Which is precisely why it’s so darned disappointing when a beautifully-written entry knocks itself out of finalist consideration by being submitted to the wrong category.

Now, I’m the first to admit that it’s not unheard-of for judges to harbor some kind of squirrelly ideas of what does and doesn’t belong in a particular contest category. This is not altogether surprising, particularly for fiction, as it’s far from unusual for even the pros to disagree upon what book category would most comfortable house a particular book.

If you doubt this, you probably haven’t tried to establish a book category for your opus. For those of you who don’t know, book categories are how the industry thinks of potentially publishable work, the conceptual containers into which it is sorted — or, to put it another way, the shelf where the book would rest in a local bookstore. (For how to tell which is which, as well as where this information is likely to be found on a published book, please see the BOOK CATEGORIES listing at right.)

Due to this pervasive mindset, a writer needs to be able to say up front into what category her book would logically fall in order to query, pitch, or submit successfully in the U.S. market.

Why? Well, since generalist agents are very rare — it would be flatly too time-consuming to establish connections for more than a few types of book — book categories enable them to avoid wasting time upon submissions they do not already have the connections to place successfully.

If an agent represents only mysteries and SF/Fantasy, it would be a waste of good stationary to send him a query for literary fiction, wouldn’t it?

While contest categories tend to be far broader than the industry’s, lumping a handful together, that doesn’t mean that they don’t have the publishing world’s standards in mind. There’s an awfully good reason for this: final-round contest judges (the ones who read only the finalists’ entries) are often agents, editors, or authors who work on a daily basis with a particular category. The early-round judges, aware of this, tend to weed out entries that don’t fit neatly into the applicable book categories long before the finalist round.

That way, the logic goes, the final-round judges will be presented only with works that stand a fighting chance of getting published as sterling representatives of the best current writing in their respective categories.

If the contest of your choice does not actually list the book categories that belong within each of its contest categories, contact the organization and ask for such a list. Or — if you have already firmly categorized your work in industry terms, give your category and ask which part of the contest would best fit for it.

(Hint: you’ll probably get a substantially friendlier response to this question if you DON’T give a three-minute summary of your book — and DON’T ask it four days before the entry deadline. This is research best done well in advance, and armed in advance with a one- or two-word category description.)

It may seem pushy to ask for this information, but if a contest-throwing organization is serious about seeing its winners get published, this is an important question. After all, from the entrant’s point of view, a contest win is only as valuable as the connections it can bring.

What do I mean by that, you ask? Ideally, you want to win a contest that is recognized in the industry as a stellar judge of writing in your chosen book category. If, for instance, the organization’s definition of genre fiction doesn’t include Action/Adventure, not only is even the best Action/Adventure entry unlikely to win — agents and editors who sell that book category are not likely to be aware of the contest, either.

Think about it: which credential is going to do your book more good on your query letter, being a semifinalist in a contest that any agent in your book’s category would have known about for years, or in a contest of which the agent of your dreams has never even heard?

Trust me, if a contest has a good track record for identifying wonderful work within a particular book category, the agents and editors who handle that kind of book WILL have heard of it.

“But Anne,” I hear some of you with complex books offer timidly, “I thought you said just a couple of minutes ago that there’s often disagreement amongst the pros about the right category for a particular book. If a contest category is nebulous, isn’t there likely to be even greater disagreement?”

In a word, yes. In five words: it happens all the time. Let’s face it, category standards along the lines of we accept good fiction of every type aren’t that helpful to the writer trying to determine which contest to enter, are they?

Most contests are more specific than this, thank goodness — but it does pay to be aware that when a description refers to a particular book category, it’s seldom doing it idly. Don’t be mislead by a general category heading like Genre Fiction into thinking that any genre is welcome; this is seldom the case.

Again, read the description underneath that heading very carefully: it will probably mention the book categories that the contest organizers are expecting to see.

Because, frankly, in most cases of poor category fits, it’s not a near miss so much as trying to cram a size 14 foot into a size 6 shoe. You would be astonished — at least, I hope you would — at how often writers send work in apparently willy-nilly, trying to force their pages into a category where, by definition, their chances of winning are close to zero.

This is just an inefficient use of an entry fee.

To put it another way, this is not a situation where playing rules lawyer — “But Category 5 was entitled FICTION! How was I to know that didn’t include haiku? Both came out of my imagination!” — is at all likely to help you. As I mentioned a few days ago, there isn’t a court of appeal here: if a judge thinks that your entry doesn’t fit into the category where you entered it, you’re just out of luck.

So, once again: read every syllable of a contest’s literature very, very carefully. Particularly those category definitions.

I’m not just talking about those ultra-brief definitions that tend to grace entry forms, either. Take the time to read EVERYTHING that a contest’s website or literature says about your chosen category, to make sure that your book is, in fact, admissible.

Fair warning: what I am about to say next is extremely likely to drive literal-minded readers completely nuts, but why not consider the possibility that the category you had envisioned for your work after publication — i.e., where YOU had envisioned its being shelved in a bookstore or library after you are famous — might not be the best category in any given contest for you?

Did I just hear a collective gasp out there? “Who are you?” I hear the hyper-literal cry, “and what have you done with Anne? Haven’t you been the long-time advocate of labeling your work as accurately as possible AND in the industry’s favorite terms? Should we check your basement for pods?”

Well, yes — and defining your book with precision still the best strategy when you’re approaching an agent or editor.

However, as I mentioned above, contests often divide the literary world differently than publishing professionals do. Frequently, they use categories that have not been current since Edith Wharton won the Pulitzer. (Quick, tell me: if it were being marketed now, would THE AGE OF INNOCENCE be mainstream fiction, literary fiction, or women’s fiction?)

Here’s a radical idea: pick the CONTEST category that makes the most strategic sense, regardless of your book’s MARKETING category.

Honestly, this prospect should not make you hyperventilate; agents do this to their clients’ work all the time. Remember, the label you give the entry today is not necessarily going to stick with the book for the rest of its life, and there’s absolutely no reason that you should send agents precisely the same pages that you enter in a contest.

Take a little time, and be imaginative about it. The line between memoir and first-person narrative, for instance, can be notoriously thin. Heck, even the fine folks at Random House didn’t seem to be able to tell the difference with A MILLION LITTLE PIECES, did they? (A book that was, as I understand it, originally marketed as a novel, not a memoir.)

And there can be a very good reason to consider other categories for your work. Not to tell tales out of school, but in most contests that accept book-length works, the fiction categories tend to get more entries than the nonfiction ones.

As in SUBTANTIALLY more entries. Sometimes as in five or ten times as many, which obviously has a direct bearing on any individual entry’s chances of making the finalist round.

But mum’s the word, okay?

So why not take a good, hard look at your first chapter of your novel or memoir and ask yourself: how much would I have to change this to enter it in the other category as well? What about the nonfiction short piece category?

Is your novel really mainstream, or is it actually romance? Could it be entered as both?

If the contest offers a novel-in-progress category (as the Wisdom/Faulkner competition does, incidentally; they also have a novella category, in case you’re interested), would your barely-finished book do better there, or against the fully polished novels?

And so forth. The goal here is to gain a win to put on your writing resume and in your query letters, not to force your work into the category you have pre-selected for it.

Yes, there is usually more prestige attached to book-length categories, but, frankly, in major contests, that’s where the competition tends to be the fiercest. If a shorter-length category seems to offer you a better conceptual fit or better odds, it’s sometimes worth switching. Or multiply submitting.

In a word, be flexible. Get the win on your résumé however you can.

One of the best memoirs I have ever read, Barbara Robinette Moss’ astonishing CHANGE ME INTO ZEUS’ DAUGHTER, found its publisher because its downright lyrical first chapter won in the personal essay category in the Faulkner competition.

That was smart contest selection — and a well-deserved win. (Seriously, this is one of the books that made me long to write memoir in the first place. I certainly did not fully appreciate the art form until I read it. It’s gorgeous and painful and brilliant in a way few books manage to be.)

This is not to say that you should rush out and enter exactly the same piece in, say, both the mainstream novel and novel-in-progress categories of the same competition, or in both the genre novel and mystery short story categories.

Again, READ THE RULES. Most contests will not allow you to enter the same work in multiple categories, but some will, so check the contest rules carefully before you spend the extra entrance fee.

You didn’t hear it from me, of course, but it is not unheard-of for authors to get away with this sort of double-dipping even when it’s forbidden, if the pieces have different titles. Of course, this is terribly, terribly immoral even to consider, but often, it works.

Why? Well, most of the time, the bureaucratic part of accepting an entry entails merely noting the author’s name and title, assigning numbers so the judges don’t know who wrote what, sending the entry to the appropriate category chair, and cashing the check. So until the pieces land on the various category judges’ desks, it’s possible that no one will have read them. And it’s not as though the judges in one category discuss the entries they are reading with the judges in another.

The utterly despicable result: when an unscrupulous author is bright enough to give different titles to remarkably similar entries and perhaps mail them in separate envelopes, it is highly unlikely that anyone in the front office will have the opportunity to notice that the two distinct entries are, in fact, the same work.

Totally unethical, of course; I would have to scold anyone who did that. Or anyone clever enough to revise the work just enough between entries that, say, there weren’t more than 50 consecutive words in a row that were identical. That’s maybe one word per paragraph.

Ooh, I would have to wag my finger over anyone who went that route, boy oh boy. Really, I would. That would be just a shade too professional to be merely clever.

Well, darn: it doesn’t look as though I could manage to be brief on the subject today, either. Keep up the good work!

Picking the right literary contest for you, part VII: why not choose to jump through only the NON-flaming hoops?

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Welcome back to my resumption of the absorbing topic of literary contests. Later this week, I shall be going over how to write the synopsis that virtually every contest that accepts book-length work requires. After that, I shall be going into fine detail about technical tweaking you can give your entries that will make them more likely to end up in the finalist pile.

But today, I want to finish up my series of questions you should ask yourself about a contest before you invest your time, money, and hope in entering.

In my last post, I discussed the pitfalls of contests that require entrants to devote extensive time to filling out entry forms, especially those that require information that should be positively irrelevant in a blind-judged contest. (Personal references? Huh?)

I neglected to mention, however, a potentially time-consuming side effect of entry that usually takes its toll long after the judging is over: do be aware that every time you fill out one of these forms, you are giving tacit consent to being placed upon the sponsoring organization’s mailing list. And that many, many nonprofit organizations (as runners of literary contests and conferences tend to be) scare up additional scratch for their operating expenses by selling their mailing lists.

Oh, come on — did you think those offers from Writers Digest and The Advocate just found their way into your mailbox magically?

The moral: just because a contest is literary doesn’t mean that its organizers aren’t making money on it. If you don’t want to be placed on mailing lists, add a letter to your entry saying so.

Also, as with any information you submit to people you do not know, be careful not to provide any data that is not already public knowledge. Every piece of information you share here is subject to resale to marketing firms, unless the contest sponsor states outright on the form that it will not do so.

But that is a minor consideration, and a long-term one; we were talking about the up-front costs of entering a contest, weren’t we?

Here’s a good rule of thumb: you can save yourself a lot of time if you avoid contests that make entrants jump through a lot of extraneous hoops in preparing a submission.

Some of these requirements have to be seen to be believed. In the last year, my aged eyes have beheld demands for:

coolclips_wb024789.gifSpecific typefaces that differ from the ones required by standard manuscript format.

coolclips_wb024789.gifFancy paper (three-hole punched, anyone?).

coolclips_wb024789.gifBizarre margin requirements, such as two inches on the left and 3/4 inch on the right — or vice versa.

coolclips_wb024789.gifExpensive binding, binders, or printing that a writer could not perform at home.

coolclips_wb024789.gifAn unprintable entry form that must be sent away for with a SASE — presumably because the contest organizers have yet to hear of the Internet — and needs to be filled out by typewriter, rather than by hand.

Does anyone out there still OWN a typewriter?

Even if you do, each of these will eat up your time and money, without the end result’s being truly indicative of the quality of your work. Because, really, all conforming to such oddball requirements truly demonstrates is that an entrant can follow directions. (Which, admittedly, is something that an agent or editor might legitimately want to know about a writer s/he was considering signing.)

I’m sorry to shock anyone, but my notion of a literary contest is one where the entrant proves that she can WRITE, not that she can READ.

But I suppose that could be my own absurd little prejudice, like my belief that gravity should make things fall down, not up.

I don’t enter contests anymore, of course — most agents frown upon their clients’ entering them, and really, pros skew the scoring curve. But when my clients ask me whether a particular contest is worthwhile for them to enter, my yardstick is this: if they can pull together a contest entry with already-written material within a day’s worth of uninterrupted writing time, I consider it reasonable.

I like this standard, because the more time you have to write, the more entry-ambitious it encourages you to be.

So if a contest requires time-consuming funky formatting, or printing on special contest forms, or wacko binding, you might not want to bother. To my contest-experienced eyes, such requests are not for your benefit, but the contest organizers’.

How so? Because — and hold onto your hats, everybody, because I am about to reveal a deep, dark secret of the contest trade here — the primary purpose of these elaborate requests for packaging is to make it as easy as possible to knock entries out of finalist consideration.

As a matter of simple probability, the more that contest rules ask entrants to do to package an entry, the more ways an entrant can get it wrong. By setting up stringent and easily-visible cosmetic requirements, the organizers maximize the number of entries they can simply toss aside, unread.

Yes, you read that right: it’s so they don’t have to read all of the entries in full.

Interestingly enough, many of the organizers of contests that establish these demands are quite open about their being merely an exercise in rule-following — and that they do it in order to preserve that most precious of commodities in this industry, time.

Not that you’d have to be Einstein, Mme. de Staël, and Confucius rolled into one to figure it out. Think about it: if contest organizers really only were only seeking uniformity amongst the entries, they could easily just say, “We will only accept entries in standard manuscript format.”

No fuss, no bother, and besides, all of their entrants who want to get published should be using standard format, anyway, right? Manuscripts not conforming to standard manuscript format tend, after all, to be rejected unread in both contest situations and in agents’ offices. (If you are not already aware of the requirements of standard format for manuscript, do yourself a favor and check out the STANDARD FORMAT BASICS category at right.)

Instead, the organizers in this type of contest can merely assign some luckless intern or volunteer to go through the entries before the judges see page 1 of them, plucking out any that are in the wrong type of folder, printed on the wrong type of paper, don’t have the right funky margins…well, you get the idea.

Voilà! The number of entries the judges have to read has magically decreased! Shades of Millicent, eh?

I find this practice annoying, frankly, and the surprisingly common corollary of not being crystal-clear about the costs to the entrant of deviations from these non-literary requirements close to despicable. Over-adherence to nit-picky presentation issues provides the organization with the illusion of selectivity on bases that have nothing to do with the quality of the writing.

And that, my friends, is unfair to writers everywhere.

Which brings me to a specialized question aimed at those of you who are currently embroiled in preparing contest entries: how much of your writing time is being eaten up by contests these days? If you have been entering quite a few (and we’ve just finished a season of deadlines for contests and fellowship applications, and are about to enter another), would your time be better spent by passing on the next one?

As I intimated earlier in this series, there are so many literary contests out there that if you entered them all, you would never have a chance to get down to serious writing. Equally seriously, if you have a finished piece that you should be marketing to agents and/or small presses, it is very easy to tell yourself that entering contest after contest — at the expense of devoting that time to sending out queries — is a time- saver, in the long run.

Unfortunately, that isn’t always true.

Yes, a win (or place, or finalist status) in a reputable contest can indeed speed up your agent-seeking process exponentially. It would be kind of pointless for me, of all people, to deny that, as I met my agent as a direct result of winning a contest. It CAN lead to the fast track, and you should definitely enter a few for that very reason.

Yet, contrary to many, many entrants’ expectations, it doesn’t ALWAYS lead to landing an agent, even if you win.

True, a contest credential almost always moves your submission up in the pile, and sometimes even allows it to jump the Millicent screening stage entirely, jumping directly to the agent’s desk. But a contest judge’s idea of what is marketable at the moment is often a bit outdated; an agent or editor might not agree. And most contests feature many categories that do not correspond to the interests of the agents and editors invited to the conference where the winners are announced.

Word to the wise: entering contests probably should not be your only agent-seeking strategy.

It’s an understandable choice, of course — sending out query after query is discouraging, and in the current ultra-competitive writers’ market, it can sometimes take years to pique a good agent’s interest.

Not that it will take my readers years, of course. You’re one market-savvy bunch.

However tired of the querying grind you may be, PLEASE do not fall into the trap of using contests as a complete substitute for querying. For one thing, the turn-around time for contest entries is significantly longer than the response time for even the least organized agencies: four to six months is common, and if you have a finished novel or NF book proposal in hand, that’s FAR too long to wait for a single response.

Also, if you hang all of your hopes on a contest win, even if you enter a plethora of contests, you are relying upon the quirky tastes of people you have never met to determine your fate.

Do I sense some disagreement out there? “But Anne,” some disgruntled voices mutter, “isn’t that true when you send a query to an agent as well? You spent a significant part of your time here demonstrating the difference between the things a writer can control and those we can’t, and unless I’m very much mistaken, this is one of the latter.”

Well, sort of. Just as there are certain dependable agents’ pet peeves that seem to transcend space and time (hel-LO, topic for March!), there are a great many predictable reasons a submission might get knocked out of a contest competition; I shall be talking about those later this month. But in contests, there can also be considerations that have little to do with the actual marketability — and sometimes not even the writing quality — of your entry.

To be blunt about it, to make it to the finalist round in a contest, you have to avoid every conceivable pet peeve that the initial screeners might have. And, believe it or not, your garden-variety contest judge tends to have MORE pet peeves than Millicent the agency screener.

Mind-blowing, isn’t it? But true. With first readers at agencies (who are seldom the agents themselves, recall), you can at least rely upon certain basic rules. Standard format, for instance, is not a matter of individual whim, and while some rogue agents may prefer some slight variation upon it, you can bet your next-to-last nickel that if you follow it, you’re not going to have your submission tossed out on technical grounds if you follow it.

But in a contest, if you hit a volunteer first reader whose college English professor insisted that semicolons are ALWAYS an indicator of poor writing — yes, such curmudgeons do exist, and their erstwhile students abound — your work is likely to lose its shot at the finalist round the first time you use one.

Ditto with the passive voice, or multiple points of view. You never can tell who is going to be a contest judge, so the outcome even for very good writing is not always predictable.

So please, I beg of you, keep sending out those queries while you are entering contests — and if you find that the time to prep contest entries are starting to be your excuse for not sending out more queries, stop and reevaluate whether you are making the best use of your time in your pursuit of publication.

If for no other reason that that I would really, really like to be able to gloat when your first book comes out. I ask for so little; humor me.

Keep up the good work!

Picking the right literary contest for you, part V: just walk on by

For reasons best known to himself, my SO has taken to playing the music of Dionne Warwick, she of the Psychic Friends Network, repetitively in our shared abode this evening. It’s not that I have anything against Ms. Warwick’s oeuvre, but the music of Burt Bacharach has always made me just a trifle, well, sleepy. It’s a tad hypnotic.

Which is perhaps why I suddenly feel compelled to share this with you:

the-way-to-san-jose-jpeg.jpg
The way to San Jose.

That established (phew!), let’s get back to the topic du semaine: maximizing your contest entry dollar. Ideally, I’d like to convince you to look upon each potential contest entry as not merely a fresh roll of the dice to try to win the jackpot of recognition (and, the common writerly fantasy goes, an agent and major book deal immediately thereafter), but as an exercise to learn how to improve your writing.

There are basketfuls of good reasons to enter contests in general — or, to be precise, to win them: the undoubted ECQLC (eye-catching query letter candy), the writing résumé boost, the opportunities to promote yourself to conference-attending agents, to name but a few.

As I’ve been pointing out for the last few days, however, not all contests are created equal. Entering some will help you more than entering others, so it is very much to your advantage to choose your contests wisely.

This is particularly true for novelists and nonfiction writers who enter contests; poets, essayists, and short story writers have exponentially more contest venues, and entry fees tend to be correspondingly lower.

Proof: if you write in any of these shorter formats, you have only to open any issue of Poets & Writers to find dozens of contests just crying out for your work — contests that often include publication as part of the prize. So just a couple of wins in these categories, even in tiny contests, can add up to a serious upgrade in query letter decoration.

On the down side, the greater scope of opportunity renders these contest wins less valuable in the eyes of agents and editors than winning for a longer piece. In general, in fact, the adulation tends to be substantially greater for winners of categories rewarding entire books.

Which is kind of ironic, as there are comparatively few contests devoted to unpublished book-length manuscripts — and with very few exceptions, the ones that exist ask entrants to submit only a tiny fraction of the book being judged.

On average, 15-25 pages, inclusive of synopsis. And contest judges tend not to reward entries with super-short synopses, either.

A cynic might conclude from this that what these contests are actually rewarding is the ability to write a stellar first chapter and synopsis, rather than the talent to maintain interest in a story or argument for an entire book.

A purist might huff that while there are plenty of people who can write a pretty opening, these contests owe it to the literary world to guard readers from mid-book slump.

A pragmatist, on the other hand, would just look at this phenomenon and say, “Where on earth would they find volunteers to read 700 book-length entries?”

The fact is, the vast majority of contests ask for short pieces, for the simple reason that it requires much, much less effort on the sponsoring organization’s part to process them. The result, as those of you who have gone contest-searching have probably already noticed, is that book-length writers have many fewer contest fora at their disposal.

Causing novelists the world over to cry: what’s it all about, Alfie?

Don’t feel too sorry for them, poets, essayists, and short story writers — writers of book-length pieces enjoy the considerable comparative advantage of being paid astronomically more for their work than writers of shorter pieces. You’d have to place a tremendous number of poems in paying venues to make ends meet without a day job, after all.

If you want to pity them, base it on the fact that the contest universe is hugely biased toward producers of shorter pieces, making it significantly harder for novelists and such to chalk up a contest win at all.

If you write in the longer formats, yet are comfortable in the shorter, you might want to consider polishing a single short story, poem, or essay to a high luster and sending it on the contest circuit, to try to rake in a win you can add to your credentials list. Trust me, in ten years, no one is going to hold it against you that the credential you used to catch an agent’s attention was for a gorgeously terse poem, while the book you were pitching at the time was a three-volume work of science fiction.

It may not make as stunning an ECQLC impression as a win for an entire book, but hey, those of us with small rubies look good in our jewelry, too.

There is an unfortunately pervasive rumor on the writers’ conference circuit that every agency screener in the land has been instructed to toss ANY book-pushing query letter that contains reference to poetry — however slight, and even if it refers to a major contest win — directly into the trash.

This is not true, and as nearly as I can tell, has never been widely true: it’s an exaggerated way of saying that poetry contest wins are not an automatic entrée into the publishing world. Which makes some sense, actually: being able to write a good poem does not necessarily translate into being able to write a good book.

Personally, I feel that the short story and the novel are also quite different art forms, as different as painting in oils and sketching in charcoal. Witness the number of writers who publish several short stories in venues like THE NEW YORKER, and publish them in collections, only to find after they have signed a novel contract that they don’t have a novel in them.

Why? Well, often, good short pieces are about the surprise of instant revelation; novels (and book-length memoirs, and nonfiction books) are about character and argument development.

I know a lot of writers disagree with me on this subject, though — including, I should mention, virtually everyone who has ever taught or been a student in an M.F.A. program — so you should feel free to ignore my opinion entirely on this point. Try your hand in more than one format, if you like so you may enter lots of different contests.

However, if shorter work is not your forté, it probably is not worth the expenditure of energy and angst to stop writing on your longer work in order to pull something short together for a contest.

But no matter where you fall on the length spectrum, adhere to the following little axiom with the tenacity of a starving leech: make sure that every page you enter in a contest represents your best writing.

Not just writing that’s pretty good, or prose that you think might catch an agent’s eye. Or the first 20 pages of a novel that starts to sing by page 62.

If the writing you’re planning to submit doesn’t bring a tear to your eye, cover you in goosebumps, and make you murmur fervent gratitude to the deity of your choice that you were privileged to write it, it does not belong in an entry.

Seriously — you’d be amazed at how many entries judges see that consist of perfectly adequate prose, but not writing that jumps off the page. If there isn’t an arresting image, great twist, or lovely sentence on page 1, even for a book-length entry, it’s probably not going to end up in the finalist pile.

I was going to insert a joke here about looking at your potential entry and crying, I know I’ll never love this way again, but really, do you need that kind of reference rattling around in your brainpan?

There’s another criterion you might want to consider in deciding whether it’s in your best interest to enter a particular piece of writing in a contest: how closely does it conform to the demands of the current literary market?

Artistically, that may seem like a secondary consideration, but in practice — and I’m letting you in on a literary judge secret here, because that’s what friends are for — most of the time, at least initially, contest judges are not so much judging the quality of the writing in an entry as assessing its marketability.

And THEN they worry about the writing.

Yes, you read that correctly. A great idea with huge market potential, presented in a clear and professional manner, will often edge out a beautifully-written piece aimed at a tiny market niche.

I know; I was disappointed when I first learned that, too. Wow, I thought, I’ll never fall in love again.

Naturally, marketability is not the primary orientation of every contest that accepts book-length work (or portions thereof), but it weighs heavily in the scoring more often than not. There’s a pretty good reason for that, too: it’s not unusual for the final judges of a contest to be the exact same agents and editors who appear at the attached conference.

And if there is anything that THEY’re looking for, it’s marketability. Great writing is always a plus, but to win a contest, it isn’t always enough.

Knowing this BEFORE you enter a contest can save you a LOT of grief — and a lot of wasted entry fees. If your work is not particularly mainstream, select contests that cater to your niche, rather than hoping your work will fly in a more general category.

Alternatively, if your work is an absolute dead-on fit for its genre, you might not want to waste your time, energy, and resources on a contest that has traditionally rewarded very literary writing.

If you are unsure where your work falls on the spectrum, select a contest where the judges give written feedback on entries — it’s some of the least sentimental, least punch-pulling marketing advice you will ever receive. Believe me, if you’ve mislabeled your work, they’re going to let you know about it.

If you approach a feedback-generating contest in that spirit, you can learn a great deal — especially if you are new to querying and aren’t sure why your work keeps getting rejected.

Which brings me, at long last (phew again!), to the final question to ask yourself before entering a contest: does it offer advantages for non-winning entrants?

I hate to be the one to break it to you, but almost no one wins the first contest she enters.

Why? Well, most contest entrants experience a fairly sharp learning curve, for reasons I shall be covering later in this series; there are many, many simple mistakes that can, if not actually disqualify inexperienced entrants outright, at least minimize the probability of their making the finals.

Yes, even in otherwise well-written entries. And that’s over and above problems any given entry might encounter by not being written in the contest’s preferred style.

“Huh?” I hear those new to the game cry.

Even if your entry is a monument of precision and contest-rule adhesion, you may have to enter a few times to learn the rhythms and preferences of a particular contest before you win. I wish this weren’t the case; life would be easier for virtually every contest entrant on the planet if stylistic preferences were simply expressed openly, rather than the usual contest rhetoric about rewarding the best new writing out there.

Best is subjective, after all.

Yet it’s rare to the point of jaw-dropping for a contest to state up front in its rules, look, you may be a brilliant writer destined to wow millions, but if you don’t use adverbs exactly the way Annie Proulx does, don’t bother entering. Or we’re POV Nazis; sending us anything with multiple perspectives will only end in tears. Or even in case you haven’t noticed, we have never given a major award to a writer who wasn’t already a member of our organization. Other people’s entry fees may be regarded as a donation to our group; thanks very much.

I say a little prayer for you nightly, in the hope that this will change.

For these reasons, it is very much in your interest to make your first contest entries ones that will help teach you something even if you don’t land in the winners’ circle.

For instance, if you are new to the game, it is a better use of your contest-entering buck to go for contests that recognize semi-finalists, as well as finalists. That way, you maximize your probability of garnering ECQLC boasting rights from those entries.

Contests that offer significant feedback to contest entrants are very, very useful when you are first starting out, too, as you may use them to learn how to polish up future entries. In contests for novel-length work that don’t provide feedback, an entrant would need to engage in serious bribery to obtain that type of information.

To sum up: there is a whole range of benefits that can accrue from contest entry beyond winning the grand prize. By selecting the contests that meet your current needs, rather than entering blindly or with an all-or-nothing attitude, you can greatly increase the probability that entering will do you good.

And, of course, you might win! But will you still love me tomorrow?

Keep up the good work!

Picking the right literary contest for you, part IV: it’s all about me, me, me

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If I had to pick a single piece of advice to summarize yesterday’s blog, it would be this: if you are going to hang your agent-finding hopes — and your resources — on an array of contests, it honestly does pay to be selective. In this series, I have been going over what you can do to figure out which contests are and are not for you.

Obviously, the ideal outcome of your winning a contest would be a situation like mine: talent and hard work recognized (if I do say so myself), signing with an agent within the next couple of months, and selling the book in question to a publisher six months after that…but I am sorry to tell you, my results were not the norm.

I was, in a word, lucky. Thank you, Whomever.

Well, okay, it wasn’t JUST luck. I pitched to every agent at that conference who would deign to look at me for thirty consecutive seconds — and I maximized my chances of success by doing my homework before I entered the contest.

At the time, the Organization-That-Shall-Not-Be-Named had a well-earned reputation for bending over backwards to help its contest winners hook up with agents and editors. Not only were finalists clearly and vibrantly marked at the conference with rainbow-colored ribbons so agents and editors know who they are, but the winners in each category were invited to have breakfast with all of the agents and editors, where each winner was expected to stand up and give a universal pitch. Also, the top three entries in each category were displayed in the lobby at the conference, where everybody could read them.

This level of support is unusual, however. I’ve been to many conferences where contest finalists are not identified at all, and other conference attendees are far more likely to meet a finalist than any of the attending agents.

I find this is counter-intuitive, as most conference-related contests actively encourage their finalists to trek to the awards ceremony — and, after all, a contest only gains in stature when its winners go on to get published. You’d think that sheer self-interest would prompt them to take the extra step of making a few critical introductions, but often, they do not.

See why it might be a very, very good idea to check out a conference over and above its formal offerings before you attend it?

Because — and I hate to say this, because good literary conferences are a blessing to humanity, and the volunteers who pull them together deserve candy and roses from all of us — there are conferences out there that exist primarily for the enrichment and/or self-aggrandizement of their organizers.

No, Virginia, not all literary conferences — or contests, for that matter — are organized by the Muses and attendant cherubim for the pure advancement of Art. Some are — brace yourself, old girl — organized by mere mortals with agendas.

And although I hate to be the one to break it to you, sometimes that agenda is pretty transparently to permit the conference’s organizers to rub elbow patches with the speakers, agents, and editors at the expense of allowing attendees access to them.

Those of you who have attended snooty literary conferences know what I’m talking about, right? I’ve been to conferences where the glitterati were whisked away from the attendees so fast that the keynote speaker barely had time to choke down his rubber chicken at the banquet.

Call me zany, but if I’m going to plunk down the dosh to attend a conference, particularly one far away, I don’t particularly want to be relegated to the kids’ table while the organizers hobnob with the agents and editors at the Important People’s table, if ne’er the twain will meet.

Or are whisked off to private parties on some board member’s yacht, far away from anyone who might conceivably have come to the conference to pitch.

Or — not that I have a specific conference in mind here or anything — where the agents and editors are given so much alcohol so often throughout the course of the conference that some of them just don’t show up for pitching appointments.

Somebody catch Virginia, please; I think she’s just fainted again.

Any of these phenomena is a pretty good indication that a conference is not as focused upon hooking writers up with the people who could help them as one might hope — and since many literary contests are directly tied to conferences, it’s worth your while to visit one of the big writers’ forums to ask former attendees about how much access writers actually have.

Ideally, of course, you’d ask someone who has WON the contest in question, but if you’re looking for formal events that will bring you all decked in your winner’s laurels into the presence of the agent of your dreams, you can also try calling the organization sponsoring the contest and asking about access.

If that seems too direct and/or confrontational, you could always just post a question on one of the big writers’ forums’ conference pages, asking where the agents and editors tend to hang out at that conference. If the answer is the bar, you’re probably okay.

Why? Well — chant it with me now, long-time readers — there is pretty much always a bar within 100 yards of any writers’ conference; the combined ghosts of Ernest Hemingway and Scott Fitzgerald must howl unmercifully into the ears of any organizers who do not book halls in this manner. So historically, the free mingling of the insiders and the undiscovered at conference bars is one of the great democratic institutions of the literary world.

At a conference where the agents, editors, and speakers do not hang out at that nearby bar — i.e., in public — it’s usually a whole lot harder for a writer who wants to pitch to track ‘em down.

The writers’ grapevine can be very informative about this. If the agents and editors are not available because they are cloistered in private meetings with aspiring writers, or because they are having breakfast with contest winners like you, that’s one thing; that might be a good reason to enter the conference’s contest.

But if they’re nowhere to be seen because the local bigwig thriller writer has carried them off to his beach house the moment they stepped off the airplane, or because there’s a party in a locked hotel room that paying attendees know nothing about…well, let’s just say that the conference’s organizers will probably make better connections there than the writer who takes second place in the literary contest.

Especially if the entry fee to a conference-affiliated contest tied is high, I would advise checking out the contest description very carefully, to make sure it is worth your while. And there is no rule against dropping an e-mail to the organizers before entering and asking politely if there are secondary benefits to being a winner or a finalist.

This is not being pushy; it’s being prepared. If your name badge at the conference will be delivered to you pre-marked as a finalist, for instance, you might want to bring your own big blue ribbon to attach to it.

A sneakier way to find out how winners are treated in a conference-tied contest is to talk to NON-finalists who have attended the conference in question. Where the winners are treated extremely well, other attendees tend to notice – sometimes to the extent of being unhappy about what they perceive to be biased treatment.

I’m quite serious about this. If your mole says, “My God, the agents there wouldn’t give the time of day to anyone who didn’t have a top ten entry!” it’s a good bet that the winners get some enviable perks.

I’d enter that contest — but not attend the attached conference unless I was up for a prize.

Because, really, why? There are plenty of conferences that will demonstrate my profit motive in pursuing my writing equally well, where I will get more out of the experience. (If that reference puzzled you, please see yesterday’s post.)

And, honestly, didn’t all of us experience enough negative contact with cliques in junior high school to last us a lifetime? Why cultivate more?

It’s also a good idea to check out the list of your category’s winners from three or more years ago: how many of these writers can you find on a basic web search or by checking Amazon?

More to the point, do any of them show up as clients on agency websites? Or, for more recent winners, as debut book sales on Publishers’ Marketplace?

In other words, are this contest’s winners getting published afterward?

How past winners fared is an excellent indication of how you might make out if you win. However, try not to be overzealous: checking last year’s winners, or the ones from two years ago, is not entirely fair, as publication seldom occurs in less than a year after a book deal is signed.

An organization that supports its contest winners will usually be proud of them, so information about the subsequent successes of past winners is generally quite easy to obtain. If the sponsoring organization does not have a website listing member and past winner triumphs, try to scare up a chatty volunteer in the organization’s office.

How might a shy person go about inducing chattiness? Ask the volunteer what she writes, and if she has ever entered the contest herself. If she has, you’ll probably get an earful; it’s a safe bet that anyone who volunteers for a writers’ organization writes, but almost nobody thinks to ask the receptionist.

This same logic applies at most political campaigns, by the way: everyone who calls wants to speak to the bigwigs, but for organizational dirt, you can hardly do better than chatting up the dear white-haired retiree who devotes four hours per week to licking envelopes.

This may seem pushy, but most contest-running organizations will have a volunteer or staffer return phone calls and e-mails as a matter of course — see if you can elicit boasting about their post-contest success stories. Ask who their favorite winner was, and why. Ask if the organization sponsors readings for the winners, publishes excerpts, or offers other goodies to successful entrants.

Do I hear some of you groaning out there? “Anne,” protesting voices cry, “when are you going to stop with the research assignments, already? You want us to hunt down who represents what, the writing norms in our individual genres, and now the track records of contests in getting their winners’ work published. When will it end, oh Lord, when?”

Okay, okay, I’ll cop to it: I do advise doing a heck of a lot more homework than your average writing guru. I have seen time and again, though, that in the long run, investing the time to target submissions — be it to a contest, agency, or small press — actually shortens the path for an agent-seeking writer. It minimizes the expenditure of energy pursuing leads that turn out not to be all that helpful.

As a writer — especially as a writer with a full-time job — you need to treat your writing time as precious. Three days or a week spent agonizing over a contest entry is necessarily time taken away from your actual writing, and the more expensive contest fees tend to run around the same amount as a good writing seminar. Weigh your options carefully.

I’m not going to throw you into the research pond without a paddle, however. Next time, I shall talk about evaluating the benefits contests offer non-winners — which, like the contests themselves, vary wildly.

In the meantime, keep up the good work!

Picking the right literary contest for you, part III: keeping your eyes on the prize

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After yesterday little Enlightenment rhapsody on the inevitability of progress in the face of prejudice, I scoured my picture files for a high-minded photograph to ease us back into the practicalities of my contest-entry series. Almost suspiciously artistic, that cloud arrangement, isn’t it?

As you may perhaps have guessed from the encroaching shadow, I took this photo from inside an airplane. I looked up from the manuscript I was editing (long flights are tremendous for the concentration, I find to find that the sky over the Great Lakes was carrying on like an expressionist exhibition. If you’re going to be dramatic, go for broke, I always say.

Before I went on my sojourn east, I had posted a few tips on how to determine whether to enter any specific contest or not. I intimated, in my long-patented winsome way, that it would behoove you to do a little background research before you invest time and money in entry fees.

Contrary to popular belief amongst writers, there is more to consider before entering a literary contest than whether the piece you’ve chosen to submit is ready for tough judging scrutiny.

Although I must add swiftly, on behalf of every current and former contest judge in North America: NO piece of writing is ready to be submitted to a competition unless it has been thoroughly proofread.

No exceptions.

I’m quite serious about this: it’s rare to see a contest entry that isn’t rife with spelling, grammatical, formatting, or even coherence errors. And that drives your garden-variety conference judge positively mad.

Why, you ask? Well, judges tend to want to find the winning entry in their assigned pile; it’s kind of a thrill. So there are few judging experiences more trying than reading a terrifically creative, well-written entry that absolutely cannot make it to the finals because the writer mistakenly used the wrong form of there, they’re, or their.

I would advise proofing in hard copy, which probably doesn’t come as much of a shock to anybody who has been reading this blog for more than a month. It’s also a good idea to have eyes other than your own search for grammar, spelling, and logic mistakes.

But please, I beg you, do NOT assume that your word processor’s spelling and grammar checker will take care of it for you. As any editor, freelance or otherwise, will rend his garments and tell you, such ostensibly helpful functions often both miss mistakes that would be caught by the naked eye and suggest word substitutions that are either inappropriate or grammatically incorrect.

But I digress. In my last post in this series, I hinted, gently by my standards, that before you plunk down the green, you might want to ask yourself a few pointed questions about the contest you intend to enter. Such as:

– Is the contest credible enough that past winners have gotten published?
– Has the contest been around long enough that agents and editors will have heard of it?
– How good are the benefits for the winners?
– If it’s run by an organization, does it have a track record for awarding outside its membership?
– Do the judges or their students tend to win their own contests?
– Has it historically been plagued by scandals?
– Would winning or placing in this contest give me notoriety or resources that are worth the investment of entering?

In short, you might want to begin to think of entering literary contests as an investment in your future as a writer, rather than as a gamble that may pay off big time. There are good investments, and there are bad investments, so select carefully.

In case you’re new to the contest game, prepping the average entry usually involves quite a bit more effort than merely printing out your first chapter and already-existing synopsis. (Which is usually all that competitions for unpublished book-length works allow a writer to submit, incidentally.)

There’s the time to find the contest in the first place, for instance, which isn’t always easy — contests for unpublished book-length works are actually comparatively rare. Competitions that accept short stories, essays, and/or poetry are much more common, but if you are trying to market a book-length work, entering these can involve embarking upon entirely new writing projects.

Then, too, it can take quite a bit of time and energy to prepare a winning entry — and in case you’re interested, most contests are set up so that it would be impossible to print up one’s existing synopsis and first chapter, pop it into an envelope, and call it good. There are generally formatting restrictions and length requirements that render it advisable to spend some fairly serious time tailoring the pages to the contest’s standards.

All of this is time-consuming, naturally. Potentially, a writer could spend so much time entering contests that she ends up with very little time to write.

Yes, I’ve seen it happen. I once met a very gifted writer at an artists’ colony who had stretched two excellent and atmospheric short stories into eight solid years of contest wins, writer’s residencies, and successful grant applications. Of our four subsidized weeks at the colony, she was writing grants for three.

Not entirely coincidentally, at the point that I first encountered her, she had been working on the same novel for — you guessed it — eight interminable years.

If her initial goal had been to live the life of a writer at minimal expense, I wouldn’t have a serious problem with her strategy. But I suspect that her initial goal had been to use the competitions to finance writing her novel.

To be blunt about it, contest preparation requires time you could be using to write. Or query. Or even have a life, as I’m told that non-writers do. If you choose to spend your time entering a contest instead, make sure that the potential returns are worth the sacrifice.

Then there’s the money.

Entry fees can be quite hefty, especially cumulatively, and not all contests give much in the way of tangible rewards, even to the winners, much less the finalists. A high entry fee may be worth it if, say, the judges provide written feedback or if finalists are given special access to the agents and editors who attend the contest-giving organization’s conference.

Look beyond the contest’s website for confirmation, however; not all contests are created equal, and feedback on entries varies widely. A big hint that a contest may not be all that it’s cracked up to be is a separate fee for feedback — in a credible contest, the judges should be evaluating every entry, not just the ones sent in with extra cash attached.

There is a hidden fringe benefit to shelling out the dosh for entry fees, however: systematic contest entries, like attending conferences and send out rafts of cover letters on a regular basis, are a way that you may prove that you are pursuing your writing as a business venture, rather than as a hobby.

Do I hear some quizzical huffing out there? “But Anne,” I hear some of you protest, “in what context would I possibly need to prove that? Should I be anticipating some great cosmic tribunal on how I spent my time on earth?”

Actually, I was thinking of an inquisition a trifle closer to home: the Internal Revenue Service. If you file a Schedule C as a writer (and if you expend resources on developing your writing career, it’s something to consider, even if your writing is not bringing in any income yet), contest entry fees are potentially both tax-deductible AND evidence that you’re actively trying to land an agent and sell your work.

Hey — contest entry is legitimate promotion for your book; it’s a demonstrably good way to catch an agent’s attention. And contrary to popular belief (it’s rearing its ugly head quite often today, isn’t it?), you don’t necessarily have to make money writing in any given year in order to take tax deductions on writing-related expenses.

Frankly, this sometimes comes as something of a surprise to the average tax preparer. I know many writers who have been told point-blank by their consumer-minded tax guys not to bother filing a Schedule C until the first advance check arrives.

So you might want to bone up on the facts a bit before you enter into that particular discussion with your tax advisor — and you honestly should consult one before you file. (To repeat my standard disclaimer, I am not a tax specialist, nor do I play one on TV. Talk to a pro.) To help prepare for that important conversation, here’s a nice brief summary of how writers’ taxes work.

I’m told by thems as know, though, that the IRS has changed its thinking about how quickly to expect artists to make money, recognizing that many talented writers NEVER make a profit on their writing, or even break even, yet still have legitimate business expenses. Printer cartridges, for instance. Reams of paper. The most recent agents’ guide. Conference fees. And so forth. (Poets & Writers online has a good article on recognizing what your writing expenses actually are.)

What they look for, I’m told, to differentiate between the hobbyist writer and the professional, is evidence of a “profit motive” — proof that you are pursuing your writing in a professional manner, with the ultimate goal of selling your work for profit.

Basically, they want to have some reasonable assurance that you WOULD be selling your work if anyone would buy it.

What kind of proof do they like? Well, again, you should ask a tax pro familiar with artists, but high up on the hit parade is evidence that you write on a regular basis and tangible evidence that you are consistently trying to find an agent and/or a publisher for your writing. So they not only don’t begrudge writers’ deducting the cost of stamps and envelopes — they regard buying the makings of SASEs as a mark of serious, potentially taxable effort.

It’s nice that someone does, no? Perhaps the IRS would send a representative to explain your profit motive to your carping coworkers who keep asking when your book is coming out.

Another way to prove that you really are writing with the intent to sell it, honest, is thorough making demonstrable efforts to increase your professional skills — which, for a writer, means not only learning better craft, but learning how to market as well. Continuing education efforts such as going to conferences and promotional efforts like entering contests fit very clearly within the profit-seeking rubric.

I mention this not only so you can make some inquiries in the months between now and tax time, but also to encourage you to apply the concept of the profit motive to any writing-related expense you may be considering.

In the case of a contest, for instance, you might want to ask: how will winning it help me get my book published? In other words, is entering this contest an efficient way to pursue my profit motive as a writer?

And I’m not just talking about contest wins in general here: I’m talking about any PARTICULAR contest you may be considering entering. The adulation and opportunities offered the winners vary so widely from contest to contest that it is almost impossible to generalize about any benefit accruing to all winners.

Other than boasting rights in query letters, of course.

If you do some basic checking in advance, you can save yourself quite a bit in entry fees by avoiding the contests that will not help promote you and your work.

Tomorrow, I shall talk about some ways you might go about accomplishing that. Keep up the good work!

Picking the right literary contest for you, part II, in which we discover, distressingly, that I STILL do not run the universe

Why do I have the nagging feeling that I was supposed to remind you all of something? It’s on the tip of my tongue…if only I had left myself some kind of subtle reminder…

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Ah, yes: in case you’ve been reading the blog with a blindfold on all week, I am going to be giving a talk onThe Multiple Myths of Philip K. Dick, this coming Saturday, January 26th, at Harvard.

To be specific, it will be at Vericon, the Harvard-Radcliffe Science Fiction Association’s annual SF, fantasy, and gaming convention. Admission to an entire day’s events runs from $10 – $20, depending upon when you register, and kids under 14 get in free, so I hope to see many of you there.

Now where was I? Ah, yes.

Yesterday, I horrified the innocent Virginias of the world by pointing out that in the average literary contest, the impartiality emperor might, to put it delicately, be under-dressed. Today, I shall give you a few pointers on how to figure out which contests are most likely to serve you best.

You’re going to want to look for a reputable contest — one that is, at minimum, blindly judged. In a credible contest, entrants are asked to leave their names off the submission’s pages (i.e., no last name in the slug line, no name on the title page), so that there is no possibility of a contest judge’s looking an entry and saying, “Hey, I know him. I owe him a favor — I’m just going to slide it into the finalists’ pile unread.”

Last time, if you’ll recall, I brought up the possibility that not all contests are blindly judged — and in those that aren’t, it can be awfully hard for even the best writer who isn’t already known to the judges to make it to the finalists’ round.

Don’t LOOK at me like that, Virginia. The last time I checked, I did not run the universe, nor do I manage any of the many and varied contests out there for writers in the English language.

If I DID run either, contest entries would be free; every contest would provide each non-placing entrant with supportive and useful feedback; finalists would be given a tutorial on how to approach agents and editors before and after the winners were announced, and every time a writer finished writing a good paragraph, a sugar-free, fat-free, calorie-free chocolate cupcake with a cherry on top would appear on her desk, as a reward for virtue.

If you haven’t noticed any of these things happening lately, it’s fair to say that I still am not in charge of very much of the writing world.

Speaking of woebegone faces, I shall never forget the looks on the faces of everyone at the awards ceremony of a QUITE respectable Southern conference when the teenage daughter of two of the contest judges carried off the Young Writer award — and, as I recall, a not insignificant check, derived, no doubt, from the entry fees of hundreds of trusting high school students whose parents were not regularly having drinks with the judges.

Had Santa Claus, the Easter Bunny, and Bob the Builder all been hauled out of the room by DEA agents for peddling narcotics to kids, the attending writers’ expressions could hardly have expressed more shocked disgust.

Now, to be fair, in that particular year, the winner’s parents had actually been judging in other categories, not their daughters, but since they had been her first readers and were rather chatty people, it would require a faith in human nature so childlike that it would border on the infantile to believe that the judges in her category would not have had SOME inkling which entry was hers.

I’m not saying that the contest was rigged, per se; I’m just saying that the teenaged winner’s mother won in the nonfiction category.

A good tip for avoiding this type of situation: enter contests sponsored by organizations, not cliques. The writers’ grapevine can really help you here. Ask other writers about particular contests before you spend time and money on entering them.

Poets & Writers magazine, which lists literary contest deadlines in each issue, does a pretty good job of screening, so if a contest seems a bit shady to you, check if it is listed there.

And, of course, if you check out a list of the last few years’ winners (and you should), and you see the same last names recurring, or see that the judges themselves seem to carry off prizes on a fairly regular basis, you might want to think twice about sending in your entry check.

The next question you should ask yourself before mailing off your submission is: how good are your chances of winning?

Yes, any contest win or place will look nice on your writing résumé, but obviously, some contests are more prestigious than others. Less prestigious ones can actually be a better bet, if they are legitimate.

“Has not ruling the universe finally unhinged you?” I hear some of you exclaiming. “Isn’t bigger ALWAYS better?”

Not necessarily. You might be better off with a less well-known contest your first few times out.

For an exceedingly simple reason: your odds of making the finals are significantly higher in a small entry pool than a large one. Big-ticket contests attract stiff competition; contests with large cash prizes attract a higher percentage of professionals amongst the entrants.

Also, your chances of winning are higher if your writing resembles that of past winners. This is true for another exceedingly simple reason (they are abounding today, aren’t they?) — contest judges tend to be loyal folk, returning to the task with a tenacity a spawning salmon would envy. In most writers’ organizations that offer contests, the first round of reading is performed by volunteers.

And the same volunteers, year after year after year.

And, miraculously, their literary tastes don’t change all that much in the intervening twelve months between judging cycles. Go figure.

For the sake of example, let’s posit that the volunteers of a particular contest have historically favored Gothic romance. You, on the other hand, write futuristic fantasy, and there is only one category for novels. Think you’d be probably better off going for a different contest, one that favors your type of work?

If your answer was an unqualified, “By God, yes!” help yourself to a gold star out of petty cash. The more specialized your genre, the more it behooves you to check in advance whether a conference’s complement of judges tend to treat it with respect.

Or (to take a purely hypothetical case that couldn’t possibly refer to any contest run in my local area in which I might have taken a high prize in years past) if the top mainstream fiction category prizes in a prestigious competition are carried off year after year by literary fiction writers, you might want to think twice about entering fiction that is, say, particularly mainstream.

But if you happened to write on the literary side of romance, or are an unusually descriptive SF/fantasy writer, you might stand a good chance. Getting the hang of it?

How can a potential entrant tell what the judges’ preferences are, short of taking them all out to lunch individually and asking them? Most contests will list past winners on their websites, tucked away in a corner somewhere; check them out.

If the sponsoring organization publishes winning entries — and many have small magazines — read a few. If your writing style is radically different from what has won in the past, the contest is probably not for you.

In any contest with celebrity judges — i.e., famous writers who make the final selections from amongst the finalist pool — this goes double, or even triple. If your writing doesn’t resemble the famous judge’s in form, think twice before bothering to enter.

I can feel you wincing, Virginia. Crunching a few dry crackers should help with the nausea.
Even if you’re lucky enough to find a celebrity judge who is well-read outside of his own subgenre — and, even better, willing to reward work unlike his own — the bigwigs virtually never read all of the entries. Commonly, they read only the finalists’ submissions.

In practice, that means that those crusty volunteers I mentioned above screen the entries first — and all too frequently, edge out good entries that do not resemble the celebrity’s, on the well-intentioned theory that everyone’s writing tends to reflect his own reading tastes. They’re just trying to save the celebrity some time.

The two-tier system is followed in almost every literary contest, incidentally, celebrity-judged or not: the first rounds are evaluated by a different group of people than those who ultimately pick the winners. Sometimes, the judging criteria are not coordinated across rounds as well as one might hope.

Which is why, in case those of you who have heard contest judges grumbling in the bar after awards ceremonies, the entries that really wow ‘em in the early rounds often do not win or place. Usually, it is only within the power of a first-round judge to recommend that an entry make it to the finalist round; what happens there is generally under someone else’s control.

Why set it up this way? Well, since final-round judges are often chosen from amongst those agents and editors who are committed to attending the conference attached to the literary contest, it’s mostly intended to save the final-round judges reading time. But a two-tiered (or even three-tiered) system also makes it significantly harder to rig an outcome.

If it’s not clear why that might be desirable from an entrant’s point of view, you might want to re-read the anecdote at the beginning of this post.

If the contest is attached to a conference where the awards are given (and, as I mentioned above, many are), try to find out in advance whether the agents who typically attend that conference ones who might be interested in your work.

I can tell you from personal experience: while having a contest win, place, or show under your belt is great ECQLC (eye-catching query letter candy), being a finalist at most conferences confers a good deal more than just a nice ribbon attached to your name badge.

It marks you out as someone with whom, for instance, an agent might want to pause and have a hallway conversation, or ask, “So, what do you write?” during otherwise pitch-free social time in the bar. And that, as they say, is nothing at which you should be sneezing.

In other words, it’s a fabulous little conversation starter — and that could be a very good thing, if your dream agent happens to be in attendance, couldn’t it?

Here’s an idea: you might want to target contests attached to conferences that your dream agent habitually attends.

How can you find this valuable information? Well, I wish I had a clever tip to pass along, something nifty that would give my blog’s readers a competitive edge, but the fact is, the standard agency guides often list this information. (If you are unfamiliar with how agency guides work, please see the HOW TO READ AN AGENCY LISTING category at right.)

The internet is your friend here, too: pretty much every conference will list which agents they cajoled to it last year and/or those who will be blandished into being there this year.

As I said yesterday, there’s more to using contests to your benefit than sending in a well-written entry: there’s strategy. Next time, I shall turn this question on its head, talk about what you can get out of entering a writing contest.

Keep up the good work — and wish me luck in Boston!

Picking the right literary contest for you, or, about the Easter Bunny…

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Know what this is, campers? It’s the building where, three days hence, I’m going to be giving my first-ever formal lecture on my memoir.

Yes, THAT memoir. The one that all the legal furor was about; the one that still hasn’t come out. Essentially, this will be a promotional appearance for a book that isn’t available for sale. Quixotic, no?

Admittedly, a fairly hefty percentage of the buildings at Harvard look like this, especially in the snow. So don’t walk into just any red brick building, should you be planning to attend. Check the Vericon schedule, to make sure that you don’t get lost amid all of the similar architecture. Hey, while you’re at it, why not pre-register and take advantage of the significant discount?

Okay, that’s enough self-promotion for today. Let’s unroll the Picket Fence of Integrity, to separate practice from theory:

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Literary contest season is practically upon us, so as I do every year, I’m going to revisit one of my favorite omnibus topics, what differentiates a contest entry that makes it to the finals from all the others. What criteria do contest judges tend to use, and how may a clever writer gear an entry to cater to them?

“But wait!” the neophyte entrant cries (after having skipped yesterday’s post, evidently), “Why should my entry be judged upon ANY criterion other than pure quality of writing? If not…“ and here, as you may well imagine, tears well up in the neophyte’s harp seal-like eyes, “how can we be sure that the best writing will always win?”

Um…the same way we know that the Tooth Fairy is indeed the one who filches all of those discarded teeth from under the pillows of the innocent? Or the reason that we’re convinced that the Rabbit of Springtime is responsible for chocolate eggs showing up on Easter morn?

If your first instinct upon reading that last paragraph was to say, “By Jove, yes! There are some things that I am simply willing to take on faith,” then I can only suggest that you avert your eyes from what I’m about to say next.

Only the cynical on board now? Good. As both a former contest winner and a veteran judge of literary contests, I am here to tell you: no, Virginia, winning a literary contest is virtually never just about the quality of the writing. It’s about the writing AND playing the contest game well. Of course, being lucky doesn’t hurt, either.

Which means — hold onto your hat here, Virginia, because this is a big one — that the best-written entry does not necessarily always win.

Heck, the best-written entry that meets all of the judging criteria doesn’t even necessarily win. But without a shadow of a doubt, even a brilliantly-written entry that does NOT meet those criteria, or that violates contest rules, will virtually never make it to the finals.

Which means, in practice, that a good two-thirds of the entries to the average contest never stood a chance. Not because those entries were poorly written, but because contest entrants have, as a group, a less-than-admirable tendency not to read rules and guidelines very closely.

Over and above technical violations, most entries are also docked points for such unromantic trespasses as incorrect formatting, misspellings, lack of a hook in the first line…and that’s before the aesthetic judgments are even under consideration.

Anyone out there care to guess why the nit-picks are generally tackled first?

I can already my long-term readers chanting the answer: for exactly the same reason that agencies are so eager to use technical criteria to reject submissions — time. Since the vast majority of entries are rife with technical errors, casting the technically flawed manuscripts out of finalist consideration is the single quickest way to thin the stacks of entries.

Sorry about that, Virginia. And when you’ve got a second, there’s something you ought to know about Santa Claus.

Unfortunately, unless you have had the foresight to have volunteered to serve as a contest judge in the years before you enter your first contest — not a bad idea, incidentally; contests are always seeking new judges, and it’s one of the least expensive crash courses in why most manuscripts get rejected you’ll ever find — it’s rather hard for the average entrant to learn what precisely the relevant criteria are.

As those of you who have been reading this blog for a while already know, I think the practice of keeping this kind of useful knowledge from aspiring writers is, well, let’s not say despicable; let’s call it counter-productive. I wish that more contests were up front about what kind of submission they would reward, and what they would condemn.

Why do I feel so strongly that you need to have this information at your fingertips? Because if you are going to invest the not inconsiderable time, effort, hope, and entry fee in trying to generate some EXQLC, call me zany, but I’d like to see you stand a good chance of winning.

That bizarre acronym stands for eye-catching query letter candy, in case you were wondering — and short of previous publications, winning, placing, or being named a finalist in a well-respected contest is some of the best EXQLC you can have. Agents pay attention to that kind of credential; it makes your query letters jump out of the daily pile.

Why? Well, most queriers list no writing credentials at all, either through lack of awareness that it would help make their query more effective or, more commonly, because they have no credentials to list. (If you’re one of the many who finds himself scratching his head, wondering what could possibly fill that gaping hole in the query letter, please see the HOW TO WRITE A QUERY LETTER category at right for a few tips.)

The cumulative result of this phenomenon: a query that lists publication credits and/or contest wins automatically looks substantially more professional than most. Even if those credits or wins are in wildly different genres than the book being pitched: agents like to be the SECOND person to recognize a writer’s talent, after all.

But how does an aspiring writer know which contests will make for the best EXQLC for the buck?

This is a very serious question: as anyone who has ever Googled “writing contest” is no doubt already aware, there are a LOT of contests out there. Most, unfortunately, do not offer cash prizes, but many do offer publication. (In fact, contests are a not uncommon way for literary magazines just starting up to rake in a whole lot of good writing for free.)

Almost all, however, charge an entry fee, sometimes a hefty one.

As I have mentioned before, there is now an entire industry devoted to offering help to aspiring writers, and like seminars and conferences and how-to books, what the contests offer writers who enter varies widely. So just as you should learn all you can about a writers’ conference before you slap down the registration fee, before you pay to enter a contest, it would behoove you to do a little bit of homework.

The first question you should ask: is the contest credible?

Unfortunately, the first place I would normally send you to find the answer to such a question, Preditors and Editors, is not going to be much help. Oh, it will tell you if a contest is a notorious rip-off, but as a matter of policy, P&E will not recommend any contest that charges any entry fee at all.

However, unless a contest is being run as a charity — which even most non-profit writers’ organizations cannot afford to do — or the administrative details are being handled by Santa while the Easter Bunny, the Tooth Fairy, and the Great Pumpkin frantically read entries, I’m not quite sure how even the most well-meaning contest organizers could pull this off.

P&E’s disapproval of entry fees means, in practice, that the reputable contest that charges $15 to cover irreducible administrative costs (contests don’t run themselves, you know) ends up lumped in the same category as the aspiring group of friends who realized that they could rake in a whole lot of money if they threw up a website, announced a literary contest for book-length works (there aren’t many of them) at $80 a pop, and sat back to rake in the dough.

Ultimately, that the potential entrant will need to dig a little deeper to determine credibility.

To complicate matters further, it is no secret that there are many contests out there that solicit widely for entrants primarily as a fundraising effort, rather than a sincere attempt to discover heretofore unsung talent. In fact, the last few years have seen quite a bit of controversy in the writing community over how various literary contests are judged.

Specifically, not all feature blind judging, where the judges do not know whose entry is whose. And not all contests that claim to have blind judging actually do.

I know, Virginia, I know. Just hold that cold compress to your head, and the dizziness should subside soon.

Why should a prudent entrant worry about how a contest is judged? Because selective judging may favor certain entries, rendering it harder for a newcomer to break into the finalists’ circle. It is not unheard-of, for instance, for organizations to solicit entries from outside their memberships, but have an established track record of only awarding prizes to their own members.

Check the fine type of the contest rules, as well as the hometowns of the finalists and semifinalists of years past: if they cluster too much, wonder if the locals have an edge.

Nor is it at all unusual for contests ostensibly for the unpublished to allow published writers to submit their work-in-progress for judging alongside the work of the less experienced. A good tip: check last year’s winners’ list for the moderately well-known. if John McPhee has won their short story category any time since 1955, for instance they’re probably not too careful about keeping out those with hefty publishing credentials.

Not to mention the scandal a few years back when a major writers’ magazine happened to notice that the students of the writers who were judging contests seemed to be winning major awards on a fairly regular basis.

Ready for another shock, Virginia? After the scandal broke, absolutely nothing bad happened to the judges who were favoring their students in competition. Heck, some of them are still regularly judging contests. Obviously, this kind of pseudo-blind judging is grossly unfair to the other entrants, but the moral of this story is not that not all contests are squeaky-clean.

The moral: let the entrant beware.

Tomorrow, I shall give you some tips on how to go about bewaring. In the meantime, keep up the good work!

So you’re considering self-publishing, part V: a few more practical details

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I’ve taken the last couple of days off, not so much in recognition of the holiday associated with the Furtive Non-Denominational Gift-Giver (a.k.a. Santa) as in response to the fact that in these dark days, long-term illness is apparently not generally regarded as sufficient excuse to absent oneself from festivities. At least, not if one has established a reputation as a good cook.

In other words, there’s no place like home for the hollandaise. (If you decided to co-opt that groaner, please give me credit. I’m rather fond of it.)

But now I’m back in the saddle, eager to polish off our special holiday treat, a discussion about self-publishing with two authors who have taken the plunge this year, fellow blogger and memoirist Beren deMotier and novelist Mary Hutchings Reed. Today, we’re going to dig our teeth into the meaty issues of inspiration, promotion, and just what happens after an author commits to bringing out her own work.

So please join me in welcoming back both. To begin, let’s remind ourselves what they have published and where an interested party might conceivably go to buy it.

marys-photo-jpeg.jpgMary Hutchings Reed, if you’ll recall, is the author of COURTING KATHLEEN HANNIGAN, which is being described as the ONE L for women lawyers. It is available on Amazon or directly from the author herself on her website.

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Courting Kathleen Hannigan tells the story of an ambitious woman lawyer, one of the first to join a male-dominated national law firm in the late seventies, whose rise to the top is threatened by a sex discrimination suit brought against the firm by a junior woman lawyer who is passed over for partnership because she doesn’t wear make-up or jewelry. When Kathleen Hannigan is called to testify, she is faced with a choice between her feminist principles and her own career success. Courting Kathleen Hannigan is a story for women and minorities everywhere who are curious about the social history of women in law, business and the professions, institutional firm cultures, and the sexual politics of businesses and law firms.

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Beren deMotier is the author of THE BRIDES OF MARCH. It’s available on Amazon, of course, but because I always like to plug a good independent bookstore, here’s a link to the book’s page at Powell’s, too.

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The Brides of March: Memoir of a Same-Sex Marriage is a lesbian bride’s eye view of marriage at a moment’s notice, with a bevy of brides, their coterie of children, donuts, newspaper reporters, screaming protesters, mothers of the brides who never thought they’d see the day, white wedding cake, and a houseful of happy heterosexuals toasting the marriage. But that was only the beginning as these private declarations of love became public fodder, fueling social commentary, letters to the editor, and the fires of political debate, when all the brides wanted was the opportunity to say “I do” in this candid, poignant, and frequently funny tale of lesbian moms getting to the church on time in Multnomah County.

Anne: One of the aspects of self-publishing — or private publishing, as you like to call it, Mary — that most appeals to aspiring writers is not having to compromise one’s artistic vision (or political vision, or style, etc.) in order to adhere to someone else’s standards. The other, I think, is the comparative speed with which a writer can see one’s work in print. After you committed to your press, how long was it before you actually held your book in your hand?

Mary: I was in the hands of a pro. (Suzie Isaacs at Ampersand.) The process was fast and smooth — I think less than 75 days.

Anne: I remember being stunned at how quickly the book showed up on my doorstep — and how spiffy the production values were. What about you, Beren? From how well put-together the book is, I would have assumed a lengthy turn-around time.

Beren: It was really fast. I think I submitted it on about March 2nd, and it was listed online on April 25th.

Anne: Criminy! Is that a normal turn-around rate for iUniverse?

Beren: I’d asked for an expedited schedule so that I could submit it to the Writer’s Digest Self-Published Book Awards, and iUniverse worked with me to make it happen. Of course, that meant that I had to do my part of the bargain quickly, too; if there were proofs to check, I did them right away.

Mary: There’s no reason, in private publishing, for there to be any delays. Suzie believed in the book and that it should be published, and she kept my spirits up. Every time you write a check—and my total, including 2000 copies, bookmarks, cards, advertisements, posters, etc. was around $20,000 — I needed her affirmations!!

Anne: That sound you just heard was half of my readers’ jaws hitting the floor, I suspect. How close to the actual printing date were you able to make changes?

Mary: On the galleys…I think I had the books two weeks later.

Beren: For me, it was about ten days. I was waiting for a blurb from a famous comedian and hoped it would come before publication. It did, and was able to be fitted on the cover with days to spare.

Anne: Oh, the very idea of that makes me drool. I’m used to dealing with traditional publishing houses, where it’s a year, minimum, between commitment and being able to put one’s hand upon a physical book — after weeks, and often months of discussion between departments on everything from the title (which, for a first book, the writer rarely gets to set) to structure to content. It was especially weird with my memoir, where I kept receiving editorial memos telling me that this or that part wasn’t important enough to include, but that I should add a lengthy section on something that didn’t particularly interest me. It felt as though my life were being edited, not just my book.

What was the editorial process like for you? Were the decisions entirely yours?

Beren: Ultimately, the decision is mine, but they have the right to not brand it as one of their better books should they choose. If I wasn’t able to get positive book reviews, the book wouldn’t be eligible for becoming an Editor’s Choice or Reader’s Choice book, which leads to standard wholesale terms.

Anne: That’s interesting. So if they like it enough, it’s more like going with a traditional publishing house.

Beren: So either it has to be darned good, or you have to pay them big bucks to edit it for you, which takes weeks.

Anne: What about you, Mary? Who got to decide on the book cover, typeface, final edits, et cetera?

Mary: All decisions were mine, but I’m glad that she engaged a top-notch designer who proposed several appropriate options. As to the cover—she did ask what concept I had in mind, and I was a little stuck. My husband came up with dressing up the Lady Justice statue in heels and pearls—the first draft was a bit Betty Boopish, and the graphic designer responded with the modern, sleek image that now is the cover.

I have to say I love the cover, and it does help to sell the book. Yes, people judge the book by its cover, and in this case I really hope they do!

Beren: I’m happy with the outcome, too.I did a lot in creating the look of the book. My spouse took the photo on the cover, and I was able to influence the design, font and colors used in the final product. It became a group project when we shared the photo and necessary copy with friends who all had an opinion on how it should look.

Anne: Did you find having so much control over the final product more empowering or stressful? Or did it depend upon what day it was?

Beren: Hmmm, how about both empowering and stressful?

Certainly knowing that the book would rise or fall based on my work and almost solely my work was a lot of pressure, but I went into it knowing what to expect and had educated myself about the expectations. I feared that the final copy would look photocopied and kind of pathetic, but that didn’t happen.

It seems like it would be nice to hand over a manuscript to a publisher and get a lovely book in return, but I know it isn’t that simple. However, that is my goal—I do want to have a traditional publisher for subsequent books so that there is immediate distribution potential to brick and mortar stores. I consider this my “spec” book, one that I can point to as an accomplished work, as well as eventually sell to a traditional publisher.

Mary: It’s a bit stressful. Even on the galleys, I found a place where I think I had the character approaching the court twice in the same scene.

Anne: But that happens in traditional publishing, too.

Mary: How many people over the years had read these couple of pages, including professional editors, and not noted that? It could drive you crazy. You do need to adopt a certain tolerance for imperfection—we call it being human.

What was the most stressful, however, was the worry that in my acknowledgements I may have failed to mention someone who thought they were important to the work. (I think I did get everyone—at least no one has complained yet.)

For me, the other stress factor is the “autobiographical” accusation: naturally, the book draws on my life experience, but there is no one-to-one correspondence between me and Kathleen Hannigan or any other character and any of my present or former partners or associates.

Anne: And then when you write a memoir, people want to believe that you made things up. It’s as though the fiction and nonfiction labels get mixed up.

Let’s move on to the next stage of the process. Most of us have heard that the biggest hurdles a self-published book has to overcome lie in distribution and promotion. Is that true?

Beren: Yes, I’d say those are the toughest parts. While most self-publishing companies have wholesale channels like Baker & Taylor and Ingram, bookstores are much less likely to buy the book if it isn’t returnable or on standard discounts.

Online, however, the book was readily available fast. It was on Amazon three days after being published, and more online bookstores keep adding it.

Mary: Ampersand set up the Amazon.com, Borders.com and Barnesandnoble.com distribution. I joined the National Association of Women’s Studies Programs in order to have the book listed on their website (and their click-through to Amazon, which benefits the Association if someone buys through that portal.) I also fulfill orders through my website.

Anne: How widely are your books available in bookstores, and how hard was it to set up those venues?

Beren: Locally, I was able to get about six bookstores to carry it, which is a good beginning. The local library bought 13 copies and it has been getting multiple holds.

Anne: Oh, just in case some of my readers are not aware of it, librarians will often order a book if it is requested often enough. I grew up around many, many well-respected authors who would recruit their kith and kin to call their local libraries using different voices to request their books.

I just mention. It also really, really helps authors if enthusiastic readers write reviews and post them on Amazon and B&N. Or in bookstores, to turn the books face-outward, rather than spine-out; a browser is far more likely to pick it up.

Now that traditional presses have shifted so much of the responsibility for promotion onto the author, I’ve been wondering how much more work you’ve had to put into promotion than an author of a similar work at a traditional press.

Mary: I put a fair amount of work into it. I’ve taken charge of sending out free copies to “opinion makers”—something which maybe a traditional publisher would do. I set up speaking engagements, with some help from my publisher.

I have a friend at the Star magazine, and he helped me get listed as the HOT BOOK in one of the October issues. That was a great boost to sales!

Anne: Are you solely responsible for the promotion of your book, or has your press helped you?

Beren: I am solely responsible for the promotion, though occasionally I get offers to pay for co-op advertising through iUniverse, or for them to feature my book at an event. So far, I’ve turned the offers down.

Luckily, my book does have current event appeal, so I’ve been able to get reviews online and in newspapers and magazines. (Gaywired, Mombian, About.com, Just Out), plus a couple of interviews in print and on the radio.

Anne: I’m glad you brought up reviews, Beren, because that’s something that agents and editors always bring up as a serious drawback to self-publishing: most print periodicals in the US, including the vast majority of daily newspapers, have policies that preclude reviewing privately published books. The Internet has really been a boon in terms of getting the word out there.

Your book has also been reviewed, hasn’t it, Mary?

Mary: I was featured in an article in the Chicago Daily Law Bulletin, and will be featured in a special Leading Lawyers publication of women lawyers in Illinois.

Anne: Have you come up with clever ways to promote your book that you
might want to share with us? No matter what press produces your book, ingenious marketing always helps.

Mary: Every time I sell a book, I include 3 postage-paid postcards (of the cover of the book) with a little sell copy on the message side, and ask readers to sign them and send them to 3 friends who might be interested. It’s my version of a viral marketing campaign.

I’d love a couple things: for Hillary or Michelle to carry it around (and I’ve put it in their hands through friends); for women’s studies programs to pick it up for a course on women in the professions—I sent it to Anita Hill and proposed a reading for the National Association of Women’s Studies Programs; for law schools to do the same.

I’ve sent it to some book club leaders, hoping they would recommend it. And a friend is working on the movie option. I sent it to the abovethelaw.com blogger, hoping he’d get interested (he’s a Yalie also). I’ve volunteered to speak at a Brown colloquium at my 35th reunion in May.

Anne: So you’ve been very proactive. What have been your clever promotion schemes, Beren?

Beren: Gosh, well, getting to know cool writers like Anne Mini is always helpful!

Anne: Shameless friends who love one’s writing belong in every writer’s toolkit. I’m constantly being asked by bookstore staff to stop moving my friends’ books to the bestseller tables. But seriously, what else?

Beren: I think contests and awards are a good bet for many writers. I’ve entered about nine for this book, so we’ll see in the spring if it turns out to be a good investment of time and money. With the contests, it involved a lot of copies sent to judges; I just have to trust that they will pay off eventually through wins, word of mouth, getting on the used bookshelves or sheer karma.

I sought out every review I got. I aimed for the specific markets that I knew would be interested in my book, and sent review copies out first thing when I got my 30 free copies. I used every single one for promotion. Eighty percent of those will never be reviewed (and there is a thriving used copy market thanks to me), but enough have that it has helped establish creds for the book, and jumping-off points for other avenues.

I also did a reading and talk at the local library, which was heavily advertised by the county library—there’s nothing like walking in looking for a book on tape and seeing your face in front of you on a poster. I also send out regular e-mails to friends about events and readings.

I did get contacted by an OPB radio interviewer and that was a thrill—she tried to find me!

I could do a lot more, but I’m also balancing freelance work, portrait painting, and raising three kids (two teens and a preschooler with special needs), so I’m kind of busy, though I count my blessings that I’m not also digging ditches eight hours a day on top of it all. I suspect that with a traditional publisher I’d have to do just as much, if not more, but that there would be more tools in place for contacts.

Anne: I’m perpetually in awe of writers who can be productive while caring for small children — possibly because I was for many years a small child being cared for by writers.

Beren: I’ve read several books on finding time to write as a mom, but one of them should address how to stay sane and really write when you’ve got a kid who can’t be out of your sight for a second, really can’t “play quietly” while you type away, and takes every ounce of creative energy to keep growing up uninjured! I’ve yet to read one that recommended a daily dose of Nyquil for the active, irrational tot. Maybe that’s my third book.

Anne: So you don’t have time to have writer’s block? Rats — I was going to ask about your strategies for overcoming it.

Beren: Oh boy, writer’s block — and I just gave up Diet Coke, too, so I can’t recommend guzzling it while at the keyboard. (Have you ever seen a room full of screenwriters at a conference? They all have a can of Diet Coke at their elbow.)

I helped myself get over writer’s block by creating a column with a deadline. It was great training. You have to edit yourself down and cut out your darlings, and you can’t just wait for inspiration to strike.

I do have a fair amount of discipline because I have to to be a writer. Choosing to have three kids and be a writer means jumping in whenever you have the time, or getting a lot done in a short time or taking opportunities as they arrive. These days I sit in my car and write while our youngest is in preschool for 2 hours four days a week, and get up at five for an hour or two before the mob is up.

Admittedly, I’m ready to collapse at eight o’clock at night, but that is how it has to be to get anything done. I’m hoping to have a social life in about five years.

Anne: At the risk of swerving into trite interview territory, what gives you the most inspiration as a writer?

Beren: Well, it is inspiring to know that my grandfather, David Duncan (best known for his screenplay for the 1960 The Time Machine), supported his family of five as a writer.

Anne: That’s a real advantage to being from a family of writers: knowing first-hand that it IS possible to make a living at it. It’s just rare. (And that was a very good screenplay, too, I thought.)

Beren: I also think of author Alice Bloch, who gives herself half an hour a day before working as a technical writer, and got a memoir done that way. I’ve read (Anne Lamott’s) Bird By Bird several times, and love Writing the Memoir, From Truth to Art by Judith Barrington.

Sometimes you care about something so much you have to write about it, and other times (like after walking through a bookstore full of other writers’ work) pride keeps me going: “If they can do it, so can I!” I also keep a file full of nice comments about my writing so that I can look them over if I’m feeling like chucking it in. Every positive thing about my writing that comes my way I grasp onto, to keep me swimming until the next buoy.

Mary: There are, of course, writers I love, but the best resource for me is life itself. I love being active, encountering new experiences, meeting new people, sharing with other writers. I think I actually get the most inspiration from my fellow writers—people like you, Anne, and my friends Julie Weary, Patricia McMillen, Lucia Blinn…the list goes on—all of us next to make it big in the commercial world.

Anne: Oh, I agree 100%: having writer friends in whose work you believe is SO important to keeping yourself going. You can get an incredible boost from a friend’s progress, and you can talk about the hard parts with people who honestly understand. If you don’t share your hopes and fears, they can so easily turn into the demons of self-doubt.

Which leads me to ask a totally unfair question that I think will be wildly interesting other writers: what was your biggest fear in embarking upon self-publishing, and did it actually come to pass?

Beren: That bookstores would laugh in my face if I came in with my book to sell on consignment. It only happened once (she didn’t actually laugh, but the condescending note was very present), though after talking about it with her, she admitted it might be a book they wanted to carry and took one new copy. Since then, they’ve sold several used copies, and carry it online.

Anne: I love it when the fears turn into triumphs. What about you, Mary?

Mary: My biggest fear is that I would end up with a living room full of boxes of books—that my friends would each buy one and that would be it.

I never expected that at a reading someone I’ve never met would march up to the table and buy 10 copies for her friends—and be sending them to friends in India and Pakistan and England! I do have a few boxes in my living room, but sales have been brisk.

Anne: So your demon of fear mutated into a triumph, too. That’s great.

Mary: I was also afraid that people would assume that because it was self-published, it wasn’t any good. But people don’t “get” that it is self-published. They just know it IS published.

Anne: That fascinates me, because we’re so often heard the opposite asserted at writers’ conferences. But then, I suppose agents and editors at traditional publishing houses don’t often have much contact with self-published authors — or at any rate, didn’t until fairly recently. I’ve keep meeting authors who published their own first books and were picked up on their next because the first sold so well.

Okay, I’ve been holding off on this next question, because I try not to deal in superlatives; life’s all about the gray areas, after all. But here it goes anyway: so far, what has been the best thing about the self-publishing
process for you?

Mary: It’s been fun! I’ve heard from people I’ve lost touch with—like I hadn’t spoken to them in 12 or 13 years, and they’d write and call and thank me for writing the book and say that they could totally relate to it.

Beren: The best thing was that it was fast, and I learned a lot about book creation and publishing. The more I know about the artistic and business aspects of writing, the better I will be (I trust), and no effort was wasted.

Anne: What has been the worst part?

Mary: The worst — sorry, N/A.

Anne: I’m really pleased to hear that.

Mary: My own worry, my own bruised ego.

Anne: Which are endemic to the querying and submission process, too. What do you think, Beren?

Beren: The worst part is that there are limitations to a self-published book in terms of wider wholesale distribution unless you self-publish yourself as a small press, or sell a certain amount of copies already (as in the case of iUniverse). Getting books in bookstores on a big scale is challenging.

Anne: I already asked Mary this last time, but if you had only a minute to give advice to someone who was thinking of self-publishing, what would you say?

Beren: Do your research, know your goals for publication and work very very hard at making your manuscript the best it can possibly be. On one writing weekend, after the book was essentially finished, I worked at making it the very best it could be, sentence by sentence, word by word, and in two long days I got forty pages done. But they were much better pages.

Work with the editor at the press or hire an editor, take your work seriously. It is important work.

Mary: Yes, invest in a manuscript editor so that you will have the confidence that your work is ready and deserving of being in print.

Anne: To sound like an agent for a moment, congratulations on your current success — what’s your next project?

Beren: I am currently gathering a collection of humorous stories about life in the lesbian mom trenches, reworking some old favorites and putting them together as a book I’m calling Maggots Before Breakfast, and other Interesting Adventures in a Cozy Liberal Enclave.

Anne: Literal maggots or figurative ones?

Beren: There is a story about maggots, and the original piece is on my website. I plan on pitching it to traditional publishers, using the kudos The Brides of March has garnered, as well as the platform I’m building through appearances, blogging, and articles.

Mary: I have a shopping bag full of novels. My most recent was a short-list finalist for the William Wisdom/William Faulkner Prize, and I am actively looking for an agent for that one. I do think it would be harder to self-publish a novel that is “just a literary novel” which is less directed to a particular audience. I would self-publish again, if it comes to that.

My most immediate “next writing project” is the made-for-television version of my musical Fairways, which will require some rewriting for the pilot (to be filmed in April/May), and finishing the script for my next musical, “We’re Cruising Now, Babe!”

Anne: Well, please come back and tell us all about these projects down the line.

I can’t thank you enough for sharing your insights with us — I’ve truly enjoyed hearing aobut your experiences. Best of luck with your books, and as we like to say here at Author! Author!, keep up the good work!

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Beren deMotier has written humor/social commentary for Curve, And Baby, Pride Parenting, Greenlight.com, www.ehow.com, as well as for GLBT newspapers across the nation. She’s written about same-sex marriage for over a decade, and couldn’t resist writing the bride’s eye view after marrying in Multnomah County. She lives in Portland, Oregon, with her spouse of twenty-one years, their three children, and a Labrador the size of a small horse.

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Ever since turning 40 a few years ago, Mary Hutchings Reed Mary has been trying to become harder to introduce, and, at 56, she finds she’s been succeeding. Her conventional resume includes both a bachelor’s and master’s degree from Brown University (both completed within the same four years, and she still graduated Phi Beta Kappa), a law degree from Yale, and thirty-one years of practicing law, first with Sidley & Austin and then with Winston & Strawn, two of the largest firms in Chicago. She was a partner at both in the advertising, trademark, copyright, entertainment and sports law areas, and now is Of counsel to Winston, which gives her time to write, do community service and pursue hobbies such as golf, sailing, tennis, and bridge.

For many years, she has served on the boards of various nonprofit organizations, including American Civil Liberties
Union of Illinois, YWCA of Metropolitan Chicago, Off the Street Club and the Chicago Bar Foundation. She currently serves on the board of the Legal Assistance Foundation of Metropolitan Chicago (and chair of its fundraising committee); Steel Beam Theatre, and her longest-standing service involvement, Lawyers for the Creative Arts.

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So you’re considering self-publishing, part IV: fiction

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For the past few days, I’ve been chatting with recently self-published authors Mary Hutchings Reed and Beren deMotier about what prompted their decisions to bring their books out themselves, rather than pursing the traditional agent + publishing house path, and what a writer who was considering such a step might want to know going into the process. Yesterday, I veered off from the roundtable format in order to ask Beren about the challenges particular to private publication of nonfiction.

Today, I shall be speaking one-on-one with Mary about what the publishing industry would regard an even more daring move on an author’s part: self-publishing fiction.

Why more daring? By any standard and at every stage, fiction is significantly harder to sell than nonfiction, whether you’re talking about landing an agent, approaching a major publishing house, or attracting a buyer’s attention in a bookstore. (That’s the reason that the major publishing houses kept looking at unagented nonfiction book proposals for many years after they stopped even considering unagented novels, in case you’re curious. Now, of course, the big five have policies that preclude reading either unless an agent hands it to them.) The prevailing wisdom has always been pretty adamant that novelists who self-published would have, to put it politely, a significantly harder time selling their books.

So from a traditional publishing point of view, Mary’s not just attempting a dive from the highest board; she’s doing a quadruple backflip during the Olympic trials while simultaneously holding lit sparklers in her teeth and playing The Star-Spangled Banner on the Sousaphone.

Which is why I was so eager to hear what she had to say on the subject. Self-publishing today is a very different thing than it was ten or even five years ago: author-financed books sell side-by-side with those produced by major publishers on Amazon and on bookstore shelves alike. Since it’s now possible to do short runs at very high quality for relatively low cost, the purchaser of a privately published book may not even be able to tell the difference between it and any other well put-together trade paper book.

And that, my friends, may mean a whole new ballgame for those of us who write.

But enough of my ruminations on the subject — let’s welcome back the pro.Mary Hutchings Reed, if you’ll recall, is the author of the fascinating COURTING KATHLEEN HANNIGAN:

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Courting Kathleen Hannigan tells the story of an ambitious woman lawyer, one of the first to join a male-dominated national law firm in the late seventies, whose rise to the top is threatened by a sex discrimination suit brought against the firm by a junior woman lawyer who is passed over for partnership because she doesn’t wear make-up or jewelry. When Kathleen Hannigan is called to testify, she is faced with a choice between her feminist principles and her own career success. Courting Kathleen Hannigan is a story for women and minorities everywhere who are curious about the social history of women in law, business and the professions, institutional firm cultures, and the sexual politics of businesses and law firms.

Again, in the interest of full disclosure: I should make it clear that Mary is a very good friend of mine– in case my ill-concealed enthusiasm for all things Mary had not already tipped you off — and, as I did with Beren, I offered her a blurb for the back jacket of her book. (I’m not entirely sure that she could have stopped me.)

Anne: Welcome back, Mary! You’re an incredibly prolific writer — musicals, short stories, legal texts, fiction — but Courting Kathleen Hannigan was your first novel, right?

Mary: Yes, it followed on my memoir, CAPTAIN AUNT, about blue water sailing and childlessness.

Anne: You have a tremendous eye for the story that has not been written before. When you first told me about COURTING KATHLEEN HANNIGAN, I couldn’t believe that an insider’s view of sexual discrimination at a major law firm hadn’t already been written. It seems like such a natural.

But when I went looking, there just wasn’t much out there written by anyone who wasn’t just guessing — as your book jacket puts it — what goes on behind those beautifully-veneered doors. What did you say when agents asked you to compare it to the current fiction market?

Mary: I tried, and still try, sometimes, to compare it to ONE L, Scott Turow’s novel about being a first year law student at Harvard.

Anne: But that’s pretty dated, isn’t it? It’s based upon Turow’s own experiences at Harvard Law — and given that he was already quite well established as an attorney before he wrote PRESUMED INNOCENT (1987), I tend to think that he didn’t graduate yesterday. It’s more up-to-date than THE PAPER CHASE (1970), I suppose, but in both novels, the subject is law school, not legal practice at a high-powered firm, and the protagonists are men.

Which is why COURTING KATHLEEN HANNIGAN isn’t like what was already on the market about the best of the best young lawyers.

Mary: And yes, to our minds, it’s a good thing, but to “them,” it’s proof no one is interested. What a strange business!

Anne: And yet it’s hard to imagine that there’s another writer out there who would be better qualified to tell this particular story with authority. As one of the first women to make partner in precisely the kind of fims Scott Turow likes to write about, you have a platform for this book that should have made agents and editors fall to their knees and weep.

Mary: I really detest the whole platform discussion. Makes it sound like all fiction is really just sugarcoating a lesson in something-or-other.

Anne: That’s very true. Fiction writers are asked — no, make that told — all the time that their work MUST be autobiographical, as though none of us had any imaginations at all, or as if every novel were automatically a roman à clef. Last year, an editor at a publishing house who was considering buying a novel of mine asked, in a tone of great trepidation, “Will your mother be angry when the book comes out?” Apparently, it hadn’t even occurred to her that my female protagonist might not be a thinly-disguised me, any mother in the book my mother, and so forth. It made me laugh at the time (and my mother laughed even harder), and of course, it’s a compliment to the realism of the novel, but it did bug me.

Have people been assuming that KATHLEEN is just a fictionalized account of your own life?

Mary: Oh, yes. Of course the book draws on my life experience, but there is no one to one correspondence between me and Kathleen Hannigan or any other character and any of my present or former partners or associates.

Anne : Do you think the autobiographical assumption discourages insiders in your profession from writing about it?

Mary: Because everyone who reads it looks to see if they are in it or if someone they know is in it (they think it’s a “tell-all”), there probably is a disincentive to want to publish a work like this.

I’ve stolen a line from a cartoon I saw, “Be nice to me or I’ll put you in my next novel!”

Anne : I always think: be nice to me or I’ll use you as a negative example in the blog.

But seriously, the autobiographical assumption is something I’ve been dealing with for my entire life: my mother and I regularly meet would-be Philip K. Dick biographers who positively refuse to believe that anything Philip wrote wasn’t completely autobiographical at base. He HATED that question.

Authors get it all the time, though. I read somewhere that long after Mary Wollstonecraft Shelley had established as a major novelist, journalists kept showing up and asking of her first book, “So, who was the REAL Victor Frankenstein?” as if she had just been sitting in a corner while a friend of hers raised people from the dead while she took notes.

Mary: It only so happens that this particular novel derives from my personal experience, which speaks for itself: I’ve been a partner at two of Chicago’s largest firms, and I get some instant credibility because of their names (Sidley Austin LLP and Winston & Strawn LLP) , and I’ve been named a leading lawyer in my field by several publications, and I’ve won some awards like a lifetime achievement award from Lawyers for the Creative Arts. I also have a fairly high profile in the pro bono legal community, including service on the Legal Assistance Foundation Board, the largest provider of civil legal services to the disadvantaged in Cook County.

Anne : (laughing) That’s not just a platform; that’s an entire building. With all you do, I’m continually astonished that you find TIME to write.

Mary: I’ve written one memoir, six novels, two musicals. and one play plus some short stories and essays since I started trying to learn how to do this in 1993. People think I’m terribly prolific.

Anne : (laughing again) I can’t imagine why they’d think that.

Mary: Here’s what I tell them:

1) I write every day, at the same time, first thing because this is my first priority.

2) If you write a page a day, at the end of the year, an agent will say you have 65 pages too many.

3) I like to write a few pages a day if I can and revise something every day. I’m constantly going back as much as I’m going forward in the process of writing any given novel.

Anne : With that schedule, how long did it take you to write COURTING KATHLEEN HANNIGAN?

Mary: It probably took a year and a half to write the first draft — 450 pages, and another year plus to reduce it to 300 and revise, revise, revise it. I’m a fast writer of first drafts and a constant reviser.

Anne : Me, too — and I have to say, it’s been my experience that a willingness to accept that one’s baby SHOULD be examined with an eye to revision tends to be one of the differences between writers who make it and those who end up giving up. Almost nothing we see on bookstore shelves is a first draft, after all, and agents and editors think of a book as a work-in-progress until it’s actually in the hands of the distributors.

With a writing schedule like yours, how do you handle writer’s block? Or are you one of the lucky ones who doesn’t get it?

Mary: Not really. I have times when I get my priorities screwed up and don’t put my butt in the chair first thing in the morning.

But I’m a firm believer that if I show up, so will the muse, even if I have to type
“I don’t know what to write” a hundred times. Something comes. But it doesn’t come if I’m not ready at the computer to receive it.

Anne : I wish more aspiring writers realized that; I know so many really talented people who keep saying, “When I have a month free, I’m going to tackle this.” But in most of our lives, those months don’t happen that often. If you keep putting off starting — or continuing, or finishing, or revising — books tend not to get done all.

At what point did you start to think of yourself as a writer who happened to be a lawyer, rather than a lawyer who also wrote?

Mary: Writing is something I’ve always wanted to do. When we were in my early forties, my husband said one day that we would hate to die without having sailed across the ocean.

That got me thinking — what was it that I could say that about? And the answer to me was real clear: I wanted to write a novel.

Anne : AND you and Bill sailed across an ocean, or at least across quite a bit of one.

Mary: Bill took a year off from working (he’s a doctor) and Winston gave me an unpaid sabbatical — I took 3 months–and in 1992 we sailed from Norfolk, Virginia to St. Thomas in our 32-foot sailboat, just the two of us. We covered 1600 miles and spent 22 days and nights off shore.

We had 3 very bad storms, and it kind of put things in perspective for me. I understood priorities. I was never going to be able to write a novel and do all the other things I wanted to do if I continued to practice full time as a partner at Winston. I left the partnership and became Of counsel.

Writing my first novel was the hardest thing I’ve ever done. There’s so much to learn, craft-wise, even simple things like getting your characters up and showered and fed every day, moving them across the page!

Anne : That’s another trait that authors who are in it for the long haul tend to have: a willingness to keep adding to that writer’s tool bag. You participate in a couple of critique groups, don’t you?

Mary: It’s where I’ve learned the most. Weekly with Enid Powell, an Emmy award-winning writer, and a monthly novel-writing workshop with Fred Shafer of Northwestern University. It is extremely useful to get feedback from other writers, and to have readers tell you what they take away from what you’ve written.

Anne : So you got a great deal of feedback on COURTING KATHLEEN HANNIGAN.

Mary: I had several professional editors and writers comment on it, and I rewrote and rewrote. Finally, Chicago literary agent Jane Jordan Brown accepted me as a client, and she had a year’s worth of revisions, including getting it down to 300 manuscript pages. She died in 2003, about a month after she declared it ready for the marketplace. I then put it aside for a while and began working on other novels.

Anne : That’s so hard, figuring out when to stop revising your first book and move on to the next. Most writers don’t really plan for that possibility, but you and I both know many, many writers who didn’t land agents until the third or fourth book. Which must seem insanely masochistic to non-writers.

Mary: I think people think you write a novel and then it gets published and then you go on Oprah. Truth is, it’s a very long process, and while agents and publishers and publicists consider your work, novelists write. If you do it every day, and if you write a page or half a page a day, every day, at the end of the year, you have a couple hundred pages, at least.

Anne : And in five years, when you have hit the big time, you have a few projects already drafted for future revision. Successful authors seldom have much breathing space between promoting one book and being expected to produce the next.

As someone who did successfully land a very good agent indeed, what would you say was the best advice you ever got on approaching them?

Mary: Probably from you, Anne. (What did you say?)

Anne : Now, now, my readers are constantly inundated with my advice — and in any case, you had already signed with Jane Jordan Brown before we met.

(Readers: obviously, I did not say this to Mary, as that would have been Hollywood narration — if you don’t know what that is or why not to use it your novels, please see the MANUSCRIPT MEGAPROBLEMS category at right — but she and I met at a writers’ conference years ago. It was the very first panel of the very first day, a discussion of great first lines for books, and as often happens with poorly-organized panels, the moderator had asked the panelists each to come up with an example — and then apparently failed to check before the panel began that they didn’t all pick the SAME example. So we in the audience were presented with a half-hour discussion of the first line of A HUNDRED YEARS OF SOLITUDE. After 20 minutes, I couldn’t resist raising my hand and asking, “Do you have any examples that were originally written in English?” Mary was the only person in the room who laughed, so I knew that there was at least one kindred spirit there. The moderator, on the other hand, looked blank and asked me what I meant, so I actually had to explain that the copy of A HUNDRED YEARS OF SOLITUDE she held in her hand was a translation from Spanish. Naturally, during the next break, I tracked Mary down at the coffee table and introduced myself. Here endeth the digression.)

So what do YOU say?

Mary: I’d have to say the best advice I ever got was to send a lot of ‘em and keep trying. Don’t get discouraged.

Anne : At the risk of annoying you by bringing up platform again, what was the best thing you’ve ever done to build up your writing resume?

Mary: The actual production (12 sell-outs) of my musical, Fairways, at the Steel Beam Theatre, St. Charles, Illinois, on February 24, 2006.

Anne : I love the idea of a musical about golf — again, once you told me about it, it seemed like a natural. You’re reworking it for television, right?

Mary: Yes, as a series, which will require some rewriting of the plot. The pilot will be filmed in April/May of 2008.

Anne : You’re a very gratifying friend to have, you know: you give me so many opportunities to boast about you.

Speaking of which, have your writer friends been supportive of your decision to self-publish? What about your non-writer friends and relatives?

Mary: Absolutely. Both groups are truly excited for me. Non-writers really don’t know the difference between Ampersand and Simon & Schuster. They just see the product, love the cover, and are so happy for me. People do seem to be in awe of someone who can actually write a whole book!

Anne : So you haven’t been encountering the stigma one hears about with self-publishing?

Mary: I think non-writers don’t know the difference, especially since they can buy it online.

Anne : If you could give only one piece of advice to a fiction writer considering self-publication, what would it be?

Mary: Okay, here are two:

1) Invest in a manuscript editor so that you will have the confidence that your work is ready and deserving of being in print.

2) Do an honest assessment of all your contacts who can possibly help you and their willingness: prepare your mailing list, all the groups with whom you have a real relationship, all the groups with whom having a relationship would be useful and how you might connect with them. Decide that you can afford to lose your entire investment but that you’ll work like hell to break even and will be thrilled if you do. Don’t do it if you have to do it on the cheap.

Anne : I have a few more practical questions about the self-publishing process, but I’m going to save them until next time. Thanks, Mary, for sharing your insights!

Happy holidays, everyone, and keep up the good work!

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Ever since turning 40 a few years ago, Mary Hutchings Reed Mary has been trying to become harder to introduce, and, at 56, she finds she’s been succeeding. Her conventional resume includes both a bachelor’s and master’s degree from Brown University (both completed within the same four years, and she still graduated Phi Beta Kappa), a law degree from Yale, and thirty-one years of practicing law, first with Sidley & Austin and then with Winston & Strawn, two of the largest firms in Chicago. She was a partner at both in the advertising, trademark, copyright, entertainment and sports law areas, and now is Of counsel to Winston, which gives her time to write, do community service and pursue hobbies such as golf, sailing, tennis, and bridge.

For many years, she has served on the boards of various nonprofit organizations, including American Civil Liberties
Union of Illinois, YWCA of Metropolitan Chicago, Off the Street Club and the Chicago Bar Foundation. She currently serves on the board of the Legal Assistance Foundation of Metropolitan Chicago (and chair of its fundraising committee); Steel Beam Theatre, and her longest-standing service involvement, Lawyers for the Creative Arts.

Her current book, COURTING KATHLEEN HANNIGAN, is available on Amazon or directly from the author herself on her website.

So you’re considering self-publishing, part III: the nonfiction path

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For the past couple of days, I’ve been chatting with self-published authors Beren deMotier and Mary Hutchings Reed about the joys and trials of self-publishing. So far, the talk has been pretty marketing-oriented, but since I already had two such talented writers in my interviewing clutches, I couldn’t resist turning the talk to broader issues of writing and creativity.

I’m planning another post to share more of Mary and Beren’s marketing insights, of course, but as this particular is weekend ultra-busy for many people, I thought discussion of the more stressful aspects could wait until Monday. (Christmas eve shoppers aren’t going to have to time to read blogs, anyway, right?) And for these deeper topics, I felt a one-on-one discussion would serve our purposes better.

Today, I will be exploring the writing life in general and self-publishing in particular with Beren deMotier, the author of THE BRIDES OF MARCH. It’s a memoir, so we’re going to be talking about the peculiarities of nonfiction as well. To refresh everyone’s memory, here are the bright, shining faces of Beren and her book:

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In the interests of full disclosure: I did write a blurb for her book cover. That’s not entirely surprising, considering how we met: I had read her award-winning entry in a prestigious literary contest (rather sensibly, the Organization That Shall Not Be Named places copies of the winners and placers’ entries in the hallway for perusal), and when I later saw Beren’s name on her nametag, I stopped her in another hallway to tell her how impressed I was.

True story, honest. There are witnesses. I’m pretty enthusiastic about good writing.

Anne: Welcome back, Beren! You’re no stranger to the world of online communities, right? You’re a blogger yourself.

Beren: Yes, I write a blog blogs, as well as a Livejournal page more specifically about getting published.

Anne: I know that we’ve been talking obliquely about your book for a couple of days now, but as readers often join us in mid-series, pretend that we haven’t. Tell us what your book is about, please.

Beren: I wrote The Brides of March so that readers could ride with us on the roller coaster ride of getting a marriage license (after three kids and seventeen years together), literally running to the church in case of court injunction to get married while it was still legal, then celebrating with friends and family the wedding we’d never expected to experience, even while letters to the editor reviled us, signatures mounted for a constitutional amendment making darned sure no more same-sex marriages happened in Oregon, and nine months later, Oregon voters marked us as “unworthy” of marriage.

Anne: As we editors like to say, you were already a walking memoir. A wild story like yours probably wouldn’t have seemed plausible as fiction.

Beren: But there’s more! The state supreme court was debating whether our marriages were still legal, while the public debated our social status, and we debated whether moving to Canada was the best bet for equality when the 3000 same-sex marriages in Oregon (including ours) were declared null, void, and non-existent. All that wrapped in a slice-of-life memoir of life as a lesbian mom, just trying to get through the day on five Diet Cokes or less.

Anne: Agents often like to be told up front what popular book a potential client’s manuscript resembles, but I have to say, I would be hard-pressed to come up with a close parallel for yours. In my
mind, that’s a good selling point for a memoir, maybe even a great selling point. But since I know that not everyone agrees with me on that point, did the paucity of books on the subject make it harder for you to pitch this book to agents?

Beren: It was hard to make an elevator pitch—it certainly isn’t Marley & Me meets Find Me.

Anne: Although I can certainly imagine a misguided agent TRYING to pitch it that way, merely in order to compare it to a couple of bestsellers.

Beren: I came up with the line “A giddy leap through a legal window, straight onto the barbeque pit of public debate,” which about sums it up.

There were no parallel books, and that likely scared off publishers, who have to invest thousands in every book they take on. Keeping in mind that publishers have to put about sixty thousand dollars into each book they accept helped me not take rejections as personally.

Anne: That’s a very sane way to think of it. It’s SO easy to regard rejections as attacks upon one’s very being. But often, it’s simply a matter of the querier or submitter’s simply not giving the agent what she is expecting to see — or what some editor said over lunch last week, “Gee, you know what I would love to read right now? A book like X.”

Beren: I have read a lot of books about writing and pitching, but the best advice has come from agents at writing conferences, specifically the PNWA and Willamette writers conferences, who have told writers to do their research: don’t address letters “Dear Sir” when they are mailing queries to a predominantly female industry, for instance.

Anne: A fact of which many aspiring writers, particularly those querying US agencies from abroad, are not even aware. What other wisdom did you glean?

Beren: Know who takes on your kind of book and target those agents. Write a professional query letter with all the elements an editor or agent needs to know, including genre, length, your credentials and how to contact you.

The other advice I’ve heard that has helped is to remember that editors and agents are people—they may be trying to take care of business, but they are humans and fallible. If you are positive, polite and professional, you’ve just been a high point in their day, even if they can’t work on this project. Keep the door open for the next.

Anne: Oh, that’s SUCH good advice: SO much of the reaction they see from writers is hostile, understandably, and that makes trust harder for everybody. The industry is not very big, and an agent or editor who can’t take on today’s book may well be delighted with tomorrow’s. If I get a really thoughtful rejection, I send a thank-you note.

Since you were pitching a memoir — which, as so many aspiring memoirists apparently aren’t aware, is marketed like nonfiction, via a book proposal, not necessarily as fiction is, via the entire manuscript — I assume that every agent and editor you approached asked you immediately what your platform was. It’s such a hard question for a memoirist to answer, because obviously, each of us is the world’s best authority on our own life, but that’s not the kind of self-evident answer an agent or editor who asks the question wants to hear.

So how did you go about trying to convince them that you were the best person on earth to write this particular story?

Beren: Well, I certainly thought I was the best person on earth to write it! Not only was I there getting married in the moment, I’d had the experience of writing about same-sex marriage for over a decade (I think I’d published twelve columns about it), and had done the research to give it a political context as well as the personal. I’ve specialized in writing in a conversational voice; some have described the book as if a good friend was telling you the story while standing at the edge of a soccer field waiting for your kid. It is accessible.

Anne: That was one of the things that first drew me to the book: the voice was so much fun. Given how frustrating your experience was, it would have been very easy for the voice to become — I hate this term, because it so often applied to any woman with an opinion — strident. It reads as the voice of a very likable friend who gets swept up in larger forces — a great authorial choice for this story, I think.

Beren: From a professional point of view, the thing that made me the best to write it was having hundreds of articles published in newspapers, which gave me a decade to polish my style. I like to call it my apprenticeship. I had started publishing in national magazines, so that I had a built-in readership.

Also, I’d had my website up for quite some time, so it was easy to get a blog started and add a site for the book. One of my biggest personal achievements (besides birthing three babies without painkillers and learning to swim at 35), is to have built my own sites—I’m a terrible technophobe, but I was tired of my high tech industry spouse rolling her eyes at my inability to copy and paste, so I took it on and learned.

Anne: Since writers brand-new to querying and submission often don’t have publications to use in building their platforms, they often have to get a bit creative in coming up with credentials. In retrospect, what would you say was the best thing you ever did to boost your writing resume?

Beren: Contests. I won the Kay Snow Award for my first screenplay — and I would highly recommend learning how to write a screenplay for any kind of writing. Cynthia Whitcomb of Willamette Writers teaches courses, plus has two books out—one on writing screenplays, the other on selling them, that are fantastic.

That screenplay, a family comedy called Chaos, also made a final round in the Writer’s Digest annual screenplay contest, which is pretty good. The Brides of March took second place at the PNWA contest in 2006, and received Honorable Mention in the Writer’s Digest Self-Published Book Awards this fall.

The second thing I would say helped was having articles in print. The more you publish the more you can publish, since you have a track record of providing professional material. I worked with one editor on three different publications, which was wonderful, and those added up to writing for Curve magazine, which has a great circulation rate.

Anne: How long did it take you to write this book?

Beren: I started the book in March 2004, and thought I was finished the summer of 2006 and then added a couple more chapters that September.

Anne: That’s a pretty good clip for a memoir. Do you adhere to a regular writing schedule, or are you a wait-for-the-Muse-to-drop-by writer?

Beren: Most of the book was written in our Toyota Sienna minivan while the toddler was napping. I’d drive for about five minutes then park in front of the house and work on my laptop. If you are vigilant, it is amazing what you can get done.

Anne: I find that, too — once you learn to stop saying, “Oh, I have to leave in 20 minutes, so I can’t possibly write anything now,” you can find quite a bit of writing time in the midst of a packed day.

Beren: Having that regular time kept me going. Also, when there was something overwhelming to do, like a major edit or writing promotional copy, I sometimes checked into a hotel for a night or two and did nothing but write, eat, and sleep.

Anne: I do that, too; you actually don’t have to go far away to set up a great writing retreat. Sometimes, it’s as simple as just being where the people who usually need your attention are not for a short period of time. If I ran the universe, every writer would have staff to screen phone calls for her.

Do you take micro writing retreats often?

Beren: I probably did that about five times during the two and a half years before publication. Knowing that the time was designated for that purpose helped me focus. I would start writing at about 8 am, take a break at noon, then work until five, eat dinner, then work until about 11, then do it again the next day.

Anne: Did you run this manuscript past a critique group?

Beren: Writing groups don’t work for me. I’m too thin-skinned during the writing process, and freak out easily. It is better for me to hole up while writing than to share too soon.

Anne: I know a lot of writers who feel that way, but that can result in being even more thin-skinned when it comes time to receive feedback from agents and editors. I recall that you got some real lulus from agents and editors.

Beren: I had comments like “good writing, important story, can’t sell it,” and one editor told me she thought it wasn’t a book—maybe a screenplay?

I have a file with a list of all the agents and editors I contacted, and their letters. For a time I pasted them on the wall (my brother-in-law kindly told me it took 200 “nos” for one “yes”) but decided I didn’t want to focus on the negative. It is good to know I survived them, though, and kept writing and working on getting the book published.

Anne: It’s funny how one picks up habits, growing up in a writing family — we only learned recently that we share that background. The rejections posted above the desk was a familiar sight for a lot of us. Both Philip [K. Dick] and my mother favored it; it was fashionable as a motivational technique in the 1940s and 50s. My father was from an older generation of writers, and he thought it was a really bad idea; I guess that writers had enough bad news on their minds during the Great Depression.

I have to say, I’m with him: the last thing I want to see every time I sit down to work is a whole bunch of “NO!” staring at me.

Speaking of support systems, have your writer friends been supportive of your decision to self-publish? I have a very distinct recollection that my first reaction was to try to talk you out of it until I learned just how widely you had submitted the book.

Beren: Yes, they have been supportive, more than non-writer friends, who have a vision of the publishing world that doesn’t come close to reality, and have the understandable view of vanity publishing—there is the first reaction of “Oh!” to hearing you have a book out, but when they learn it is self-published, it changes to, “Ah.”

Anne: I know precisely the tone shift you mean. As if the publishing industry were motivated solely by book quality, so any difficulty landing an agent must necessarily be a commentary on writing quality. In real life, it just doesn’t work like that.

Beren: I’ve had several published authors tell me self-publication is the wave of the future, and the book became more “real” to doubting friends or relatives when it received reviews, when I was interviewed on the radio or did a reading. That made it a real book.

Anne: Ooh, that’s a distinction that drives me nuts — manuscripts are real, too; I hardly think that I imagine the piles of them in my office, or in my agent’s.

But back to the notion of self-publishing’s being the coming thing: it’s certainly becoming more and more respected. Especially with books not aimed at a mainstream market.

Beren: Gay & lesbian memoirs are often self-published, because there are so few outlets, and because we all have a story to tell. Because of the need to actually “come out” at some point, I think there is a greater willingness to put it all out there in writing, so there is a slew of self-published memoir and fiction by gay & lesbian writers. How the quality holds up, I don’t know, because I’ve been on a murder mystery bender for the last thirty years.

Anne: And yet in a lot of people’s minds, there is still a stigma automatically attached to a self-published book.

Beren: I think the stigma is still there; I know that I came into this with it hanging over my head. However, things are changing, especially since self-published manuals and specialty professional books have become so common. There are established examples of books that were self-published and great, so that makes people believe it could be the case with your book.

Blogging is certainly changing minds about the power of self-publishing, both by demystifying the writing and publishing process, and by making it clear that there is a LOT of competition for readership.

Anne: Hoo boy, yes. The publishing industry has been kind of slow to realize that — even now, a blogger often needs to be mentioned in the New York Times before she’s considered to have a viable audience, even if literally millions of people have been dropping by her blog regularly for a year or two.

What do you most wish you had known about self-publishing before you committed to it? Knowing what you know now, is there anything you would have done differently?

Beren: I wish I’d done it earlier, and not waited so long for a traditional publishing contract.

Anne: That’s interesting.

Beren: With such a current social topic, it would have been advantageous to get the book out sooner. But it is a big investment; sometimes it is hard to bring yourself to throw more time and money into a writing project when there has been no reward.

Self-publishing successfully takes lots of work — it is a leap of faith.

Also, I began querying agents and editors soon after starting it, but the book I pitched at them changed significantly during the writing; it began as a celebratory piece and ended up a roller coaster ride.

Anne: Was there anything about the process that completely surprised you, pleasantly or otherwise?

Beren:There is nothing like seeing your book on a bookstore or library shelf, and knowing it is being read. However it happens, it’s a miracle.

Anne: That seems like a pretty good note to end upon for today. Thanks, Beren!

And keep up the good work, everybody!

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Beren deMotier has written humor/social commentary for Curve, And Baby, Pride Parenting, Greenlight.com, www.ehow.com, as well as for GLBT newspapers across the nation. She’s written about same-sex marriage for over a decade, and couldn’t resist writing the bride’s eye view after marrying in Multnomah County. She lives in Portland, Oregon, with her spouse of twenty-one years, their three children, and a Labrador the size of a small horse.

Her current book, THE BRIDES OF MARCH is available on Amazon and, for those of you who prefer to patronize independent bookstores, Powell’s.

When even the weather seems to conspire against you — or, what to give a writer for Christmas

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Ah, the charms of a Pacific Northwest winter, light gray for a few hours in midday, dark gray or black for most of the time, and drizzly pretty much all of the time. I’m not kidding about the paucity of light: or the edification of those of you with the good sense to live farther south, this is the time of year when Seattlites who hold a day job droop visibly, because they are going to work AND coming home in the dark.

It can be depressing, making getting out of bed feel like an outright burden. Not the best environment, in short, for doing creative work.

Yes, the gloriously long days of summer do compensate for the blahs of a northern winter, but that’s awfully hard to remember at the end of November, isn’t it? Try to remember the kind of September when grass was green and…

Well, admittedly, the grass does stay pretty green around here all winter, but still, you know the song. My point is, back in September, you could glance lawnward on your way to work and still SEE that the grass was green without whipping out a pocket flashlight.

Seattle is, after all, where those clever doctors DISCOVERED seasonal affective disorder — just after, one assumes, having figured out that those maps schoolchildren are encouraged to color give a false sense of the relative positions of Washington and Maine with respect to the North Pole. We’re far enough north that my shampoo and toothpaste labels boast directions in both English and French, for goodness sake.

As much as I love being a three-hour drive from Vancouver, I’m a Northern Californian by birth and upbringing, and let me tell you, I spent my first Seattle winter fuming at my sixth-grade geography teacher for leading me so far astray.

So if those of you up my way been feeling sluggish lately, you have a perfectly good excuse. We who live north need to take better care of ourselves in the winter.

Which, presumably, is no surprise to the good people of Manitoba. Or to the elves in the workshop of what my politically-correct college dorm used to call the Furtive Non-Denominational Gift-Giver. (Ho, ho, ho.)

The late dawns and early dusks of winter are particularly hard on writers, I think. No matter whether you tend to get up early or stay up late to snatch your precious daily writing time, the fast-waning winter light is bound to alter your schedule a little.

And let’s face it, the longer it takes to ramp up your energy to write, the less time you have to do it.

I write and edit full-time, so I am spared the pain of the pitch-dark commute, but let me tell you, when I look up from my computer and notice that I have only an hour of daylight left, I practically have to lash myself to my desk chair to keep myself at work.

I’m noticing it even more this year, thanks to the Autumn of Mono: when you have only two or three hours of concentration in you per day, losing even ten minutes to staring out the window at gray gloom represents a sizeable blow to productivity.

Fortunately, there is a tool that makes this time of year easier: the lightbox, which, as the name implies, is a great big box on stilts that shines oodles of non-burning noon-aping light on the user’s face. They’re spendy — $200-$300 for a medical-quality one, in case the Furtive NDGG is planning a shopping trip for the benefit of writers in Fargo (which is, incidentally, SOUTH OF HERE, Mrs. Oswill) — but sitting in front of it for 45 minutes a day does tend to trick the body into believing that it should not go into hibernation just yet.

With practice, you can read or even work on a computer in front of it; I know ambitious souls who have arranged theirs to shine upon them while they walk on a treadmill or ride an exercise bike.

Me, I’m more sedentary these days: I plop myself in front of it with my laptop and a few houseplants (oh, like THEY don’t resent the winter’s loss of light?) to read my voluminous e-mail and scan comments posted to the blog.

It puts me in a good mood while I am deleting spam — which, for my money, is as high a recommendation as one can give a depression-lifting device.

I just mention this, in case any of you out there are blessed with the kind of kith and kin susceptible to suggestions for good gifts to give a writer for any major holiday that might be coming up. You have my full permission to print up this post to stuff into Santa’s pocket the next time you sit on his lap, as a gentle hint.

For those on tighter budgets, installing full-spectrum light bulbs in your writing space can also be very helpful. (Are you listening, Furtive NDGG?) Yes, they are a bit more expensive than your average light bulb, but they do undoubtedly help fight the November-February blahs.

They really are worth the investment. Write ‘em off as a business expense; most writers do find that they are more productive in the winter months with adequate lighting. And if you use them strategically, you need not spend a fortune to improve your mood.

Okay, I’m about to share a trick of the full-time writing trade, one of those professional secrets that you always suspected the published shared with one another in furtive whispers: in the winter months, have your writing space be the ONLY room in the house equipped with full-spectrum lighting, and plenty of it. Make it blaze.

“That’s it?” I hear you cry in frustration. “Light my studio differently from the rest of the house?”

Yes, oh scoffers, that is what I said. Do it, and make sure you spend at least an hour per day in the room for the first week with the new lighting. (Hey, why not spend that time writing?) Soon, you will find that your body actually CRAVES being in your writing space. You (and, most likely, any pet animals you happen to own) will automatically gravitate there.

Nifty trick, eh?

Naturally, this strategy alone will not necessarily turn around a deeply entrenched writer’s block, but it’s a start. For a lot of aspiring writers, finding the time and energy to sit in front of the computer is not the hard part: it’s the intimidation of that blank screen, that bare sheet of paper. It’s conquering the fear of starting.

If you feel this way, you are certainly not alone. Many writers have terrific ideas, but find themselves stymied once it is time to commit those ideas to paper. They worry that they are not talented enough, or that no one will be interested in what they have to say, or that their writing is not important enough to take time away from all of their other obligations.

For instance, about a third of the writers I know can’t make themselves sit down to write until every iota of the housework is done, right down to the last folded T-shirt and balled-up sock. For some reason, writing for them seems to be a perpetual when-I-have-time-for-it phenomenon.

I’m not going to lie to you – if you find that you’re not sitting down on a regular basis and writing, it’s going to take an awfully long time to produce something publishable. If you are waiting until you have an entire day free of work, laundry, and other obligations, you may well be waiting for quite a long time. Most Americans work far, far too much (and in return receive the lowest amount of vacation time in the industrialized world) to have a lot of unused leisure time.

I could parrot other advice-givers, and order you crabbily to turn off the TV/radio/IPod/Internet connection/other electronic distractions/my blog, but my God, there’s a war on. I would be the last person to advise you to be LESS aware of what is going on in the world around you. And chances are, by the time you collapse in front of the TV, you’re pretty exhausted from work, keeping up with the kids, etc.

But, as much as it pains me to tell you this, it probably will not get your book written to expend your few leisure moments daydreaming about the month-long vacation at a mountain cabin that would permit you to dash off a first draft in its entirety.

Oh, all right: spend a few moments now daydreaming about it. I’ll wait.

If you can afford such a retreat, great. There are plenty of artists’ colonies that would simply love to shelter you for a period of limited, intense work. Such retreats may be less expensive than you expect; many hold competitions for fellowships — which, as a fringe benefit, also look good as a credential on a query letter. (A good place to seek out such opportunities is the back of Poets & Writers magazine — which is more than happy to let Santa buy a gift subscription for someone, incidentally.)

While admittedly it can be very nice to squirrel yourself away in the company of other artists, communal dining halls are not for everyone, and you don’t necessarily need a full-fledged artists’ colony to replicate the retreat experience. There are plenty of secluded bed-and-breakfasts and hotels that are delighted to cater to people who never want to stick their noses outside their rooms. Heck, when I’m on a short revision deadline, I’ve been known to lock myself in a hotel room for a week, just to get away from the phone.

In case I’m being too subtle for any Furtive NDGG who happens to be eavesdropping: the best gift anyone can give a serious writer is a chunk of unfettered time to write. No, really.

It needn’t require subsidizing a couple of weeks’ worth of room service; think creatively — and, ideally, make friends with people who own far-flung cabins and under-used second homes.

I’m only half-kidding about this, actually. Housesitting for vacationing friends can make for a lovely retreat. Even if it’s for only a day or two, scoring some unbroken time can go a long way toward pulling the stuffing out of a seemingly insurmountable writer’s block. Just don’t forget to bring some good lightbulbs along.

More tips on beating the dark winter blahs follow tomorrow — and if, in outlining strategies, I should happen to stumble across a few more items to add to the Furtive NDGG’s shopping list, well, that won’t be my fault.

Don’t say I never did anything for you. Keep up the good work!

(P.S.: as you may have guessed, the nifty photo above appears courtesy of FreeFoto.com.)

Book marketing 101: your book’s selling points

Welcome back to my series on building the toolkit to construct a stellar pitch — or a brilliant query letter, for that matter. The essential skills are, after all, if not the same, at least closely related.

Note that I called them skills, and not talents. Contrary to popular belief, success in marketing one’s work is not entirely reliant upon the quality of the writing; it’s also about professional presentation. Which is, in fact, learned.

I cannot stress this enough: pitching and querying well require skills that have little to do with talent. No one is born knowing how to market a book — even me, and I grew up in a family of writing pros. As in any other business, there are procedures to learn.

I wish this were a more widely-accepted truth. Writers so often plunge into pitching or querying with sky-high hopes, only to have them dashed by rejection. But an unprofessional pitch or query letter is generally rejected on that basis alone, not upon the book concept or the quality of the writing. Until a book has been marketed properly, it’s virtually impossible to glean writing-related feedback from rejections at all.

So, onerous as it is, it truly behooves writers to start to think like marketers.

Today, I’m going to talk about a little invention of my own, a single page of selling points for the book to be pitched or queried. A really well-prepared list of selling points is like a really, really tiny press agent that can travel everywhere your manuscript goes.

What’s in this magic document? A page’s worth of single-sentence summaries of attributes (the book’s or yours personally) that make the book the best thing since the proverbial sliced bread.

And why bullet-pointed, rather than paragraphs? So you can retrieve precisely the piece of information you need at any given moment, without fumbling for it. Even if sweat is pouring down your face into your eyes and your heart is palpitating, you will be able to sound professional.

And that, my friends, is nothing at which to be sneezing.

Even if you are not planning to pitch anytime soon, it is still worth constructing your list of selling points. Pulling together such a document forces you to come up with SPECIFIC reasons that an agent or editor should be interested in your book.

Other than, of course, the fact that you wrote it.

I’m only partially kidding about this last point. Nonfiction writers accept it as a matter of course that they are going to need to explain explicitly why the book is marketable and why precisely they are the best people in the known universe to write it — that mysterious entity called platform. These are specific elements in a standard NF book proposal, even.

Yet ask a fiction writer why his book will interest readers, let alone the publishing industry, and 9 times out of 10, he will be insulted.

Why the differential? Well, as I mentioned earlier in the week, a lot of writers, perhaps even the majority, do not seem to give a great deal of thought to why the publishing industry might be excited about THIS book, as opposed to any other. Interestingly, many do seem to have thought long and hard about why the industry might NOT want to pick up a book: as a long-time pitching coach, I cannot even begin to tote up how many pitches I’ve heard that began with a three-minute description of every rejection the book has ever received.

Not only will constructing a list help you avoid this very common pitfall; it will also aid you in steering clear of the sweeping generalizations writers tend to pull out of their back pockets when agents and editors ask follow-up questions. As I mentioned earlier in the week, agents and editors tend to zone out on inflated claims about a novel’s utility to humanity in general (although if your book actually CAN achieve world peace, by all means mention it) or boasts that it will appeal to every literate person in America (a more common book proposal claim than one might imagine).

In short, the selling point sheet prevents you from panicking in the moment; think of it as pitch insurance. Even if you draw a blank three sentences into your pitch, all you will have to do is look down, and presto! There is a list of concrete facts about you and your book.

”Yeah, right,” I hear the more cynical out there thinking. “What is it, a Ginzu knife? Can it rip apart a cardboard box, too, and still remain sharp enough to slice a mushy tomato?”

Doubt if you like, oh scoffers, but his handy little document has more uses than duct tape — which, I’m told, is not particularly good at mending ducts. How handy, you ask? Well, for starters:

1. You can have it by your side during a pitch, to remind yourself why your book will appeal to its target market.
2. You can use it as a guideline for the “Why I am uniquely qualified to write this book” section of your query letter.
3. You can add it to a book proposal, to recap its most important elements at a glance. (My agent liked the one I included in my memoir proposal so much that she now has her other clients add them to their packets, too.)
4. You can tuck it into a submission packet, as a door prize for the agency screener charged with the merry task of reading your entire book and figuring it out whether it is marketable.
5. Your agent can have it in her hot little hand when pitching your book on the phone to editors.
6. An editor who wants to acquire your book can use the information on it both to fill out the publishing house’s Title Information Sheet and to present your book’s strengths in editorial meetings.

Your list of selling points can include market information, trends, statistics, high points in your background — anything that will make it easier to market your book. Why are you the best person in the universe to tell this story (or to put it another way: what’s your platform?), and why will people want to read it?

Those of you wise to the ways of the industry are probably already thinking: oh, she means the items on my writing résumé. (And for those of you who do not know, a writing résumé is the list of professional credentials — publications, speaking experience, relevant degrees, etc. — that career-minded writers carefully accrue over the years in order to make their work more marketable.)

Yes, list these points, by all means, but I would like to see your list be broader still: include any fact that will tend to boost confidence in your ability to write and market this book successfully — and that includes references to major bestsellers on similar topics, to show that there is already public interest in your subject matter.

So it’s time for a good, old-fashioned brainstorming session. Think back to your target market (see the posts of the last two days). Why will your book appeal to that market better than other books? Why does the world NEED this book?

Other than, obviously, the great beauty of the writing. As I pointed out yesterday, even the most abstruse literary fiction is about something other than just the writing — so why will the subject matter appeal to readers? How large is the book’s target demographic? And if you were the publicity person assigned to promote the book, what would you tell the producer of an NPR show in order to convince him to book the author?

Remember, the function of this list is ease of use, both for you and for those who will deal with your book in future. Keep it brief, but do make sure that you make it clear why each point is important. Possible bullet points include (and please note, none of my examples are true; I feel a little silly pointing that out, but I don’t want to find these little tidbits being reported as scandalous factoids in the years to come):

(1) Experience that makes you an expert on the subject matter of your book. This is the crux of a NF platform, of course, but it’s worth considering for fiction, too. If you have spent years on activities relating to your topic, that is definitely a selling point.

Some possible examples: Marcello Mastroianni has been a student of Zen Buddhism for thirty-seven years, and brings a wealth of meditative experience to this book; Clark Gable has been Atlanta’s leading florist for fifteen years, and is famous state-wide for his Scarlett O’Hara wedding bouquets; Tammy Faye Baker originally came to public attention by performing in a show featuring sock puppets, so she is well identified in the public mind with puppetry.

(Actually, I think this last one is at least partially true. But I should probably state up front that otherwise, my examples will have no existence outside my pretty little head, and should accordingly remain unquoted forever after.)

(2) Educational credentials. Another favorite from the platform hit parade. Even if your degrees do not relate directly to your topic, any degrees (earned or honorary), certificates, or years of study add to your credibility.

Yes, even if you are a fiction writer: a demonstrated ability to fulfill the requirements of an academic program is, from an agent or editor’s point of view, a pretty clear indicator that you can follow complex sets of directions. (Believe me, the usefulness of a writer’s ability to follow directions well will become abundantly apparent before the ink is dry on the agency contract: deadlines are often too tight for multiple drafts.)

Some possible examples: Audrey Hepburn has a doctorate in particle physics from the University of Bonn, and thus is eminently qualified to write on atomic bombs; Charlton Heston holds an honorary degree in criminology from the University of Texas, in recognition of his important work in furthering gun usage; Jane Russell completed a certificate program in neurosurgery at Bellevue Community College, and thus is well equipped to field questions on the subject.

(3) Honors. If you have been recognized for your work (or volunteer efforts), this is the time to mention it. (Finalist in a major contest, in this or any other year, anybody?)

Some possible examples: Myrna Loy was named Teacher of the Year four years running by the schools of Peoria, Kansas; Keanu Reeves won the Nobel Prize in Chemistry in 1990 for his research on THE MATRIX; Fatty Arbuckle was named Citizen of the Year of Fairbanks, Alaska. As a result, newspapers in Fairbanks are demonstrably eager to run articles on his work.

(4) Your former publications and public speaking experience. Another good one from the standard platform list. If you have any previous publication whatsoever, list it, EVEN IF IT IS OFF-TOPIC. If your last book in another genre sold well, or if you were affiliated somehow with a book that sold well, mention it.

If you have ever done any public speaking, mention it, too: it makes you a better bet for book signings and interviews. If you have done a public reading of your work, definitely mention it, because very few first-time authors have any public reading experience at all.

Some possible examples: Diana Ross writes a regular column on hair care for Sassy magazine; Twiggy has published over 120 articles on a variety of topics, ranging from deforestation to the rise of hemlines; Marcel Marceau has a wealth of public speaking experience. His lecture series, “Speak Up!” has drawn crowds for years on eight continents.

I feel some of you tensing up out there, but never fear: if you have few or no previous publications, awards, writing degrees, etc. to your credit, do not panic, even for an instance. There are plenty of other possible selling points for your book — but of that array, more follows next time.

Keep up the good work!

Contests, Part IV: But is it worth it?

Howdy, campers —

 

Welcome to Part IV of my holiday present to my loyal readers: a multi-part series on how to make literary contests work to your best advantage. Soon, I shall be moving on to tips that will give you a technical edge in most writing competitions, but first, I want to continue my discussion of how to decide whether any particular contest is going to be worth your entering.

 

This criterion (see earlier blogs from this week for the other criteria) is perhaps the most important factor to consider in evaluating a contest — other than whether your writing is ready to face competition, of course. Unlike the other criteria, which mostly focused upon the contest itself, this consideration is about you and your resources.

 

The fifth question to ask yourself: will entering the contest take up too much time?

 

Unfortunately, there are few contests out there, especially for longer works, that simply require entrants to print up an already-existing piece, slide it into an envelope, write a check for the entry fee, and slap a stamp upon it.

 

Pretty much all require the entrant to fill out an entry form — which range from ultra-simple contact information to outright demands that you answer essay questions. Do be aware that every time you fill out one of these, you are tacitly agreeing to be placed upon the sponsoring organization AND every piece of information you give is subject to resale to marketing firms, unless the sponsor states outright on the form that it will not do so. (Did you think those offers from Writers Digest and The Advocate just found their way into your mailbox magically?) As with any information you send out, be careful not to provide any information that is not already public knowledge.

 

How do you know if what is being asked of you is de trop? Well, a one- or at most two-page application form is ample for a literary contest; a three- or four-page application is fair for a fellowship. Anything more than that, and you should start to wonder what they’re doing with all of this information. A contest that gives out monetary awards will need your Social Security number eventually, but they really need this information only for the winners. I would balk about giving it up front.

 

I have seen contest entries that ask writers to list character references — an odd request, given that the history of our art form is riddled with notorious rakes. I’m not sure I believe that a contest should throw out the work of a William Makepeace Thackeray or an H.G. Wells because they kept mistresses… or disqualify Emily Dickenson’s poetry submission because her neighbors noticed that she didn’t much like to go outside.

 

I have asked contest organizers why they do this, and they claim that it is so they can rule out people whose wins might embarrass the organization giving the award — basically, so they do not wake up one day and read that they gave their highest accolade to Ted Bundy. Frankly, I would MUCH rather see mass murderers, child molesters, and other violent felons turning their energies to the gentle craft of writing than engaging in their other, more bloody pursuits; some awfully good poetry and prose has been written in jail cells. I do not, however, run an organization fearful of negative publicity.

 

My suspicious nature rears its paranoid head whenever I see requests for references. If an entrant lists one of the contest judges as a reference, is the entry handled differently? If I can list a famous name as a reference, are my chances of winning better? Only the conference organizers know for sure.

 

Contest entry forms frequently ask you to list your writing credentials, which I find bizarre in contests where the judging is supposed to be blind. Again, perhaps I am suspicious, but I always wonder if entries from authors with previous contest wins or publication credentials go into a different pile than the rest. They shouldn’t, if the judging is genuinely blind, but to quote the late great Fats Waller, “One never knows, do one?”

 

I’m not saying that you should rule out contests that make such requests — but I do think that the more personal information the organization asks for, the more careful your background check should be. When I see a request for references, for instance, I automatically check and see if the judges and/or their students have won previous competitions. A lot of the requesters are indeed on the up-and-up, but there is no surer waste of an honest writer’s time, talent, and resources than entering a rigged contest.

 

You can also save yourself a lot of time if you avoid contests that make entrants jump through a lot of extraneous hoops in preparing a submission. Specific typefaces. Fancy paper. Odd margin requirements. Expensive binding. All of these will eat up your time and money, without the end result’s being truly indicative of the quality of your work — all conforming with such requirements really shows is that an entrant can follow directions.

 

My general rule of thumb is that if I can pull together a contest entry with already-written material within a day’s worth of writing time, I consider it reasonable. If a contest requires time-consuming funky formatting, or printing on special contest forms, or wacko binding, I just don’t bother anymore, because to my contest-experienced eyes, these requests are not for my benefit, but theirs.

 

Because — and I am about to reveal another secret of the contest trade here — the primary purpose of these elaborate requests for packaging is to make it as easy as possible to disqualify entries. By setting up stringent and easily-visible cosmetic requirements, the organizers have maximized the number of entries they can simply toss aside, unread: the more that they ask you to do to package the entry, the more ways you can go wrong.

 

Interestingly enough, many of the organizers of contests that establish these demands are quite open about its being merely an exercise in rule-following. Think about it: if they really only wanted standardization amongst the entries, they could easily just say, “We will only accept entries in standard manuscript format.” No fuss, no bother, and besides, all of their entrants who want to get published should be using standard format, anyway, right? (If you are not already aware of the requirements of standard format, do yourself a favor and read my posting of December 8. Manuscripts not conforming to standard format tend to be rejected unread in both contest situations and in agents’ offices.)

 

Instead, the organizers in this type of contest can merely assign some luckless intern or volunteer to go through the entries before the judges see them and pluck out any that are in the wrong type of folder, printed on the wrong type of paper, don’t have the right funky margins… well, you get the idea. Voilà! The number of entries the judges have to read has magically decreased!

 

I find this practice annoying, frankly; it provides the organization with the illusion of selectivity on bases that have nothing to do with the quality of the writing. And that, my friends, is unfair to writers everywhere.

 

Keep up the good work!

 

– Anne Mini