Countdown to a contest entry, part XII: a few words about respecting one’s readership, plus an answer to the burning question but how do I know which category to enter?

I could blame my last few days of visible silence on having polished off the task I set for myself in this series: we did count down to the entry deadline for a major literary contest, and I did manage to talk about the major technical bugbears that dog contest entries. I could also pat myself on the bat for giving those of you that did enter that contest a few days to recover afterward. Let’s face it, while entering a writing contest is one of the best ways for an aspiring writer with no previous publications to garner ECQLC (Eye-Catching Query Letter Candy), it’s also exhausting, demanding, and more than a little stressful to prepare an entry well.

Oh, those are both true, and both pretty good justifications for not posting for a few days. But the fact is, I’ve just been too depressed to blog. It being your humble correspondent, my reasons for tumbling down the great blue hole that writers know so well were almost entirely literary.

How so, you ask, backing away because you fear whatever it is might be catching? Well, over the past week, I’ve had occasion to observe first-hand a couple of dozen authors (first-time, established, old hand) promoting their books. Or at least trying to promote them. Surprisingly often, that takes the form of contacting someone like me.

Not a bad choice: my family’s been in and out of publishing since the 1920s, and substantial portions of my kith and kin were writing political fiction in the 1930s and 40s, or science fiction and fantasy in the 1950s and 1960s, both now-recognized genres that nice, literate people used to pretend in public that they didn’t read, then devour in private. Just sitting back and assuming one’s publisher would take care of book sales was a luxury these authors did not have. As a direct and, I think, entirely laudable result, I can’t remember a time in my life when I didn’t know that no matter how good a publishing house’s marketing department might be, it was ultimately up to the author to convince at least a few readers to buy a book.

And I have distinct memories of events seen through the bars of my playpen. That being literarily gifted does not excuse one from attending to the business part of the publishing business has always seemed as much a fact of life to me as gravity making things fall down instead of up.

Imagine my dismay, then, when a very good author of a decade’s worth of exceptionally fine novels asked me for advice on how to promote her soon-to-be-released book. Immediately, I began churning out suggestions for online promotion, as is my wont.

She stopped me after three low-cost promotional ideas. “Oh, I can’t do any of that. I would look desperate.”

“Um, Ambrosia?” I asked, for Ambrosia was not her name but an undetectable pseudonym. “Have you not noticed that pretty much everyone with a book out is just a touch desperate these days? Or are you under the impression that people who read don’t understand that authors would like to make a living at it, and that making a living at it is dependent upon readers buying books?”

She lit up at what I can only guess in retrospect were a few non-consecutive words in that last sentence. “Yes, exactly — my last book did not sell very well, and I’m worried about the next. If only the author weren’t completely helpless in this situation!”

Was it heartless of me to burst into peals of laughter, campers? I’d just given Ambrosia at least a month’s worth of ways not to be helpless, promotional moves that would have cost him nothing but time and energy. To add icing to what was already a mighty fine cake, she’s a friend, so this was free advice, too. (Oh, you thought Author! Author! was the only place I couldn’t stop myself from holding forth?) Yet here she was, falling all over herself not to take it.

Now, I could have just given up. It’s the golden age of authorial outreach, after all; it’s now more or less expected that an author will get actively involved in online promotion. Yet I get Ambrosia’s point of view: she started writing back in the days when it was in fact considered a bit gauche for a high literary fiction author to do anything but wait to see if the reviews were good and smile graciously at the signings her publisher’s hardworking marketing department set up for her.

Of course, I talked her down — what do you take me for? After the requisite half an hour of disbelieving what I was telling her, followed by the equally requisite ten minutes of acting as though the new realities of authorship were entirely my fault, she hung up the phone a sadder but wiser pseudonym. She might even take some of my advice.

This kind of exchange is, alas, far too common these days for it alone to have depressed me — although it does make me sad to see a good author not understand how reaching her audience has changed over the last ten years. Especially when I’m relatively certain that her assigned publicist (a terrific lady who definitely knows the current market and is enough of a boon to her publishing house that if she hadn’t specifically forbidden me to name her on my blog, lest incoming authors stampede her office, would now praise to the skies) had already tried to get Ambrosia to do some of the things I was suggesting. I did suggest that she tell her that she, like the overwhelming majority of authors new to online promotion, had been thinking of her Facebook and Twitter accounts as if they were book signings: if it’s there, the fans will just show up, right?

More on that half-true authorial presumption in a moment. I want to tell you about something that happened the next day.

I was enjoying a nice cup of tea with Trevor, another author friend and someone who also has a book in the spring’s new offerings list. As a shameless friend (and every good writer needs many), I naturally had bought a copy of his book the nanosecond it came out, because those gratis copies his publisher gave him were intended for promotion, not to hand out to kith and/or kin. (You’ve already started disabusing your friends and neighbors on that point, right? The best way to help an author is to buy his book, and the sooner your Aunt Sadie accepts that, the happier you’ll be when you have a book out. Tell her you’ll be happy to sign it.) I also, although Trevor did not think to ask his shameless friends to do this, cranked out a review and posted it on Amazon and a few other sites.

“Oh, and before I forget,” I told him, “I noticed mine is the only review on Powell’s and B & N. A single reader review can come across as a fluke, so you’re going to want to ask a few friends to post there, too, as well as Amazon.”

As a fan of the gentle art of comedy, I can tell you that his subsequent spit-take was flawlessly executed. After he had rushed over to the nearest table with back-up napkins, apologizing profusely, he returned to help me sop up the remains of our shared cookie plate. “How did you know,” he hissed as soon as our neighbors stopped staring at us, “that I’d recruited any reviews at all?”

“Experience? And the fact that nobody but your mother and the second reviewer has ever called you Trevvie?”

Okay, so I made up that last part to amuse you; his mother’s review was far subtler than that. I did hasten to assure him, though, that he had been smart to ask his relatives, friends, friends of relatives, and relatives of friends to read the book and post reviews. It’s a fairly standard practice now, if only to get the ball rolling during the inevitable lag between the professional reviews (which sometimes appear quite a bit before the book’s release) and readers who do not know the author personally having read the book.

He did not, therefore, suffer from either a shortage of helpful friends (thanks, Mom!) or qualms about accepting their help. Subsequent conversation revealed, however, that he had been squeamish about asking those very same people to post a simple hey, my son/college roommate/coworker in his hated day job had a book out — and here’s a link! on their already-extant social media pages. Or — and this made me choke on my fresh cup of tea — to post such a request on his Facebook fan page.

I’ll spare you the conversation that followed, as well as an enumeration of all the café staff and habitués that pounded me on the back in turn. Suffice it to say that I was surprised: as far as any of us knew, the people who read his fanpage were, in fact, fans. Why wouldn’t people who already enjoyed his writing want to help him promote his book, especially when he could make it so easy for them by posting a link with the request?

Since we were already the pariahs of the teashop, he had no qualms about answering that last question out loud: because most of the people kind enough to have hit the LIKE button on his fanpage were — you saw this coming, didn’t you? — precisely the same generous souls he had asked to write reviews. Since he’d already asked a favor — two, since he’d asked most of them to take pity on him and hit LIKE — he felt funny about asking another.

“I guess that means that you wouldn’t be comfortable asking them to turn your book cover-outward anytime they’re in a bookstore,” I said. “A browser’s much more likely to pick it up.”

As with Ambrosia, what made me sad about this exchange (other than that last suggestion’s practically driving Trevor to tears) was not that he was too shy to make these relatively simple requests of people he already knew loved him, but that he was apparently unaware that it would behoove him to reach out to potential readers he did not already know. Indeed, he argued with me on that point, during that requisite ten minutes of target practice aimed at the messenger I mentioned earlier: “If you don’t know,” he sniffed, as though my suggestions were terribly lowbrow, “nothing makes people more uncomfortable than a sales pitch. If the reviews are good, then the book will sell.”

“Not always,” I said gently, bracing myself for the next barrage. “And not if your potential readers don’t know about them. All I’m suggesting is that you ask your established readership to offer their friends some encouragement to follow a link to those reviews.”

Again, I’ll spare you the subsequent debate; I’m sure you clever, imaginative souls can flesh it out unassisted. To get you started: apparently, it’s cynical and literature-hating to believe not only that readers will not buy a book if they have never heard of it, but that posting something — anything — online won’t instantly attract millions of looks. Call me zany — and Trevor did, several times — but I believe that signposts are helpful in getting people from Point A to Point B.

“But you’re a blogger,” he accused, in a tone that implied the term was synonymous with convicted poisoner of dozens; need I mention that his marketing department has been urging him fruitlessly for years to start blogging? “You of all people know that if you post it, they will come.”

“Ah, but I’ve been blogging for nearly seven years.” I did not add that when I started blogging, my memoir’s scheduled release was within six months. “And I’ve only had a Facebook fanpage for about a year. Come to think of it, I don’t think I’ve ever asked my blog’s readership if they would be kind and generous enough to follow a link there and press the LIKE button; I shall have to rectify that sometime soon. It would certainly make my agent happy.”

“Oh, come on,” Trevor said. “You know there’s no way to do that gracefully.”

I swear I did not that last observation up. Trevor has promised to keep an eye on my fanpage‘s likes over the next few weeks. Would you mind terribly helping me convince him that it would be worth his while to make a polite request of people who already know and appreciate his writing by following that link and LIKE-ing my page?

Again, though, I do understand why he feels overwhelmed: there’s just a lot more for an author to do these days. My upbringing leads me to believe that’s a good thing — what makes one feel more helpless than not being able to do anything to improve one’s prospects? — but I do realize that Trevor, like the vast majority of aspiring writers, began writing under the assumption that if he wrote a good enough book, it actually would sell itself. Or at least that the fine folks employed by his publishing house would do it for him, which, in terms of effort expenditure, amounts to very much the same thing.

Before I leave you to ponder all of this vis-à-vis your own current and future books and get back to talking about ECQLC-generating contest entries — oh, you thought I had abandoned my teaching goals for the day? — I would like to share the final literary depressive factor of the week. It will amuse you, Trevor, to see that it was an event a publisher had arranged in order to promote not just one, but several quite good books. It was a group signing at a large, well-stocked bookstore.

Naturally, I hied myself hence: I know one of the authors, and one of the nicest things a shameless friend can do to help an author is to help swell the ranks at a book signing. (If one wants to be a genuine peach, one ostentatiously buys the book at the signing, to encourage others to do so; of course I did.) To make it an even more efficient use of my literary booster time, another of the authors on the dais writes in the same book category I do — and if I have to explain to you why it’s in a writer’s best interest to make sure her chosen book category sells well, or why one of the best ways to assure editors to keep publishing writing in that category is to buy those books, and regularly, well, I can only wring my hands and wonder where I went wrong in the past seven years.

Hying myself hence was no easy task, however, because one of the local arts-oriented websites had misreported the time it started. Another paper, a free one that’s the only print paper to list author readings habitually, had recommended the signing and listed the correct time, but had referred readers to another page of the publication for an explanation of why it would be worth their time to attend. There was no mention of the event on the other page.

No way to anticipate any of that, of course, but those were not the only attendance-discouraging factors. The event had been scheduled for the same time as the opening of the Seattle International Film Festival — and about a block and a half away. Parking was nonexistent. John Irving was also speaking across town that night; even I thought twice about which event to attend.

Considering everything, then, the event’s organizers should be quite proud of themselves: about 25 people showed up. (And in response to those of you who just clutched your chests: that’s quite a respectable turn-out for a book signing; it’s not all that uncommon for authors to end up spending an hour or two addressing one fan, two bookstore employees, and a roomful of empty chairs.) They also had piles of the various authors’ books readily available — well done! — and had obviously collected a group of intelligent, articulate, interesting authors.

Most of whom looked positively terrified throughout the entire event. A few made a substantive effort to interact with the audience, but not all of them participated in answering questions. A couple of them did not even try to have conversations with the fans handing them books. The sweet 12-year-old who’d lugged his copies of every book one of the authors had ever written was, to say the least, a little surprised that his hero talked to one of the other authors while signing his way through the stack.

Sensing a pattern here, or at least a similarity to Ambrosia and Trevor’s promotional attempts? No? Okay, let me fill in a few more depressing details.

It’s fairly standard at book signings for authors to read from their work…and do I even need to finish this sentence? Not a word. It’s also usual for the authors, or at any rate the person introducing them, to give a short overview of what the books they would like to sign are about. Nor a murmur. Why would they? Everyone in the room had already read those books, right?

Anyone but me see this as a problematic assumption at an event devoted to selling the books in question? But it’s understandable, in the light of Trevor and Ambrosia: since the books would of course sell themselves, one shows up to a book signing to reward those that have already read them, not to try to coax new readers. If I have to explain why that attitude might be a trifle self-defeating at an event featuring more than one author…again, where did I go wrong in raising you?

In the unlikely event that I am now or have ever been too subtle on this point: book signings and readings are not about bolstering the authorial ego; they’re about selling books. They’re performances.

Speaking of which, as if all of that were not enough to keep nearby browsers from dropping by to see what was going on — none of them did, although that’s pretty standard for author signings, too — not all of the authors were audible to the back row of the audience when they did speak. Nor did the moderator repeat questions, so everyone there could hear them.

Now, I’ve given talks in that particular room of that particular bookstore, so I would be the first to admit that the acoustics are terrible. The bookstore’s wonderful staff admits it, too; as I can tell you from experience, they routinely offer to set up microphones for occasions like this. So if chatterers wandering around the shelves were sometimes more audible than some of the authors, I’m disinclined to blame the bookstore’s acoustics.

Will anyone accuse me of being cynical if I suggest that it might be prudent for authors to arrive a little early check out the acoustics at any venue at which they plan to speak? Or to rack up a little practice in being charming to readers nice enough to want to have their books signed?

Or at least not to be surprised when only 7 of those 25 audience members bought books?

To be clear, I’m not saying any of this to be critical of those authors, the bookstore’s staff, or the publisher that set up the event. (Although personally, I might have checked the local events listings before I set it up.) I’m just saying that it might have gone better had everyone concerned thought about it from the attendee’s point of view. Especially that delightful 12-year-old: should I have been the only adult in the room who asked him why he loved that armload of books?

I know: hands up if you have ever been that kid. Can you imagine how thrilled he would have been had his favorite author taken the time to treat their interaction as anything but routine fan maintenance? It’s not hard to make a devoted reader feel special, especially one that staggers into an event like this with a dozen hardcover books.

Lest anyone suggest that since this bright, articulate kid had already bought the books in question, the event was not really aimed at him: that kid goes to school; that kid goes online; that kid has friends and siblings that read (his older sister staggered under her own armload of books). Wouldn’t it actually have been a great way to get the word out the author’s new book to treat him in a way that will make the boy rush to tell everyone he knows about how nice his idol was to him? And, since this was a group event, wouldn’t it have helped everybody if the author had made a few recommendations for future reading?

That’s why, in case any of you had been wondering, I was so adamant throughout last winter’s Queryfest that it’s in a writer’s best interest to give some pretty serious thought to who her target reader is. I could have told the author in question that smart 12-year-olds read his work; after talking to the fan, I can tell you now that there’s a better than even chance this 12-year-old is going to grow up to be a writer. And that means that he’s going to be looking to his favorite authors for guidance about how to act while promoting a book.

Oh, that hadn’t occurred to you? It probably didn’t occur to the author, either, but it could not have been more obvious to me. I grew up watching devoted readers toting stacks of books into science fiction conventions and book signings, so my relatives and friends could sign them. An inspired fan has a light in her eye, a glow to her face; it’s visible from across the room.

So am I cynical or literature-loving to believe that creating a positive experience for that reader at a signing is an essential part of the author’s job? Or that the opportunity to do so is something for which a savvy author should be exceedingly grateful?

Can you wonder now that I left depressed? Not all of the authors missed those fundamentals, but enough did that even I, who loves good writing enough to have devoted my life to it, wondered if I should have attended the event at all.

I have not asked my friend on the dais (who, I am delighted to report, interacted with her fans exceedingly well) if her colleagues, the bookstore, or the publisher were disappointed by the sales generated by the event; my guess is that they were not. Lackluster sales at readings and signings are one of the reasons many publishers sponsor fewer these days. It’s common to blame the fans for that.

Just something to ponder. If even one of you finds yourself facing an eager 12-year-old fan across a signing table and decides to make not only his day, but change the course of his life by taking a sincere interest in him, I will indeed feel that I have done all I can here.

Back to business — and yes, I’m going to talk about contests now, because I know that some of you tuned in for it. It’s important not to disappoint one’s readership, after all.

For the sake of those of you who tuned in because you’re in the habit of tuning in, though, bless you. I’ll keep it relatively brief. I wouldn’t want to eat into any time you were planning to devote to liking things on Facebook this weekend, after all.

As I pointed out earlier in this series, although marketability is surprisingly seldom listed as one of the judging criteria in contest rules, it is very, very frequently in the judges’ minds when they read — which means, all too frequently, that if you offend their sensibilities, they will conclude that your work isn’t marketable enough to make it to the finalist round. Or at least not enough so to please current market tastes.

I introduced the change of subject too abruptly, didn’t I? As soon as I typed it, I heard the moods that had risen again after my downer of an opening over deflate hissingly once again. Sorry about that; I’m afraid that there’s just no upbeat way to shatter the ubiquitous misconception that the only thing a literary contest judge ever considers is the inherent quality of the writing in the entry.

But as we’ve been discussing, what constitutes good writing at one time — or in one book category — is not necessarily what was or will be considered good writing at all times or in all settings. The literary market is notoriously volatile. Then, too, contest judges, like agents, editors, and any other reader, harbor personal tastes. We would all have different takes on what makes a book good, what sentiments are acceptable, and, perhaps most for the sake of contest entry, different ideas of what is marketable. Or even of what fits comfortably under a particular contest category.

However, there are a few simple ways you can minimize the possibility of raising red flags before the eyes of our old pal, Mehitabel the veteran contest judge. Perhaps not entirely surprisingly, quite a few of these pitfalls tend to turn up on pet peeve lists in agencies and publishing houses as well.

Mehitabel-pleasing strategy #1: avoid clichés like the proverbial plague.

Oh, you may laugh, but clichés are amazingly common in contest entries, for some reason I have never understood — unless it is simply that clichés become clichés because they are common. It puzzles Mehitabel, too, because isn’t the goal of entering writing in a contest to show how you phrase things and conceive of stories, not how people tend to phrase things in general or how TV shows present storylines?

You really do want to show contest judges phraseology and situations they’ve never seen before, so try to steer clear of catchphrases (I know, right?), stock characters (Here’s your badge back, rookie-who-cannot-follow-the-rules, and here’s your new partner. He’s supposed to retire next month!), tried-and-true plot twists (You don’t mean — you’re my FATHER?!?), and anything, but anything, that you’re tempted to include just because it’s cultural shorthand for how a particular group of people act (“Whatever!” said the teenager, rolling her eyes.

Mehitabel-pleasing strategy #2: minimize current pop culture references.

In general, you should avoid pop culture references in contest entries, except as indicators of time and place. Not only do they tend to be clichés (Hey, Betty Sue, want to go down to the malt shop and sock-hop to the latest Chuck Berry record in your poodle skirt?), but in a contest entry, they take up space that could be used for more original description.

Yes, yes, I know: dropping in the odd Bee Gees reference to a story set in 1976 feels like verisimilitude. It can be. But you wouldn’t believe how often Mehitabel sees entries that seem intent upon proving that every single soul on the planet liked the same music in 1976.

Current cultural references run all of these risks, but they suffer from an additional problem: even the most optimistic judge would be aware that an unpublished work entered in a contest could not possibly be in print in less than two years from now — and thus the reference in question needs to be able to age at least that long.

In answer to that collective gasp I just heard from those of you new to the publishing world: books don’t typically hit the shelves for at least a year after the publication contract is signed — and often more than that. Print queues are long, and before a first-time author’s work enters one, the acquiring editor often requests changes in the text.

That’s not counting the time the agent spends shopping the book around first, of course. And that clock doesn’t even begin to tick until after the writer has found an agent for the book in the first place.

So even if a cultural reference is white-hot right now, it’s probably going to be dated by the time it hits the shelves. For instance, do you really think that anyone will know in five years who Paris Hilton is, or why she was famous? (I’m not too sure about the latter now.)

Also, writers tend to underestimate how closely such references tend to be tied to specific eras, regions, and even television watching habits. Which brings me to…

Mehitabel-pleasing strategy #3: never assume that the judge will share your worldview.

You would be astonished at how often the writer’s age — or, at any rate, generational identification — is perfectly obvious from the cultural references used in a contest entry. Ditto with political views, or lack thereof, sex, gender (not the same thing), socioeconomic status…

All of that is fine, especially for a memoir or first-person fiction, but you need to be careful that the narrative does not assume that the judges determining whether your work makes it to the finalist round share your background in any way. Why? Well, nothing falls flatter than a joke that the reader doesn’t get, unless it’s a shared assumption that’s shared by a group to which the reader does not happen to belong.

It’s exceedingly common for contest entrants to assume (apparently) that the judges assessing their work are share their age group, sex, sexual orientation, views on foreign policy, you name it. So much so that they tend to leave necessary references unexplained.

And this can leave a Mehitabel who does not happen to be like the entrant somewhat perplexed. Make sure that your story or argument could be followed by any English-reading individual without constant resort to the encyclopedia or MTV.

Did you catch the problem with that last sentence? It shows my age.

That’s right: I’m old enough to remember when MTV was entirely devoted to music videos. Seems strange now, doesn’t it? I’m also old enough (but barely), to shake my head over the fact that if Mehitabel is of the Internet generation, she may never have touched a hard-copy encyclopedia.

It could easily go the other way, of course — and probably will, in a contest entry. (Most literary contests require some writing or publishing background before allowing someone to judge.) It’s not beyond belief that Mehitabel will never have seen a music video. Or know what Glee is, beyond a good mood.

The best way to steer clear of potential problems: get feedback on your entry from a few readers of different backgrounds than your own, so you can weed out references that do not work universally. Recognize that your point of view is, in fact, a point of view, and as such, naturally requires elucidation in order to be accessible to all readers.

Mehitabel-pleasing strategy #4: if you are taking on social or political issues, show respect for points of views other than yours.

This is really a corollary of the last. If you’re going to perform social analysis of any sort, it’s a very, very poor idea to assume that the contest judge will already agree with you — especially if everyone you know agrees with you on a particular point. A stray snide comment can cost you big time on a rating sheet.

I’m not suggesting that you iron out your personal beliefs to make them appear mainstream — contest judges tend to be smart people, ones who understand that the world is a pretty darned complex place. But it’s worth bearing in mind that Mehitabel may well get her news from sources different than yours; her view of current events might well make your jaw drop, and vice-versa.

And that’s a problem, because an amazingly high percentage of contest entries, particularly in the nonfiction categories, are polemics. Novels often they use the argumentative tactics of verbal speech. But while treating the arguments of those who disagree with dear self as inherently ridiculous can work aloud (although it’s certainly not the best way to win friends and influence people, in my experience), they tend to work less well on paper.

So approach your potential readers with respect, and keep sneering at those who disagree with you to a minimum. And watch your tone, especially in nonfiction entries, lest you become so carried away in making your case that you forget that a member of your honorable opposition may well be judging your work.

This is a circumstance, like so many others, where politeness pays well. Your mother was right about that, you know.

Mehitabel-pleasing strategy #5: recognize going in that you have absolutely no control over how an individual judge will respond to your work. All you can control is how you present it.

Trust me, you will be a much, much happier contest entrant if you accept that you cannot control who will read your work after you enter it into a contest. Sometimes, you’re just unlucky. If your romance novel about an airline pilot happens to fall onto the desk of someone who has recently experienced major turbulence and resented it, there’s really nothing you can do about it.

Those of you trying to land an agent recognize this dilemma, right? It’s precisely the same one queries and submissions to agencies face.

To revert to my favorite gratuitous piece of bad luck: if Millicent the agency screener has scalded her tongue on a too-hot latté immediately prior to opening your submission, chances are that she’s going to be in a bad mood when she reads it. And there’s absolutely nothing you can do about that.

The same holds true for a contest entry. Ultimately, you can have no control over whether Mehitabel has had a flat tire on the morning she reads your entry, any more than you can control if she has just broken up with her husband, or has just won the lottery.

All you can do approach the process with a sense of professionalism: make your work the best it can be, and keep sending it out until you find the reader who gets it. Which brings me to…

Mehitabel-pleasing strategy #6: don’t expect a single contest entry to make your writing career all by itself.

Okay, so this one is really more about your happiness than the judges’, but do try to avoid hanging all of your hopes on a single contest. That’s giving way too much power to a single, unknown contest Mehitabel.

Yes, even if there is only one contest in your part of the world for your kind of writing. Check elsewhere.

And, of course, keep querying agents, magazines, and small presses while your work is entered in a contest. (No, this is not a contest rule violation, in most cases: contests almost universally require that a entry not be published prior to the entry date. You’re perfectly free to keep submitting after you enter it — and to enter the same work in as many contests as you choose.)

Mehitabel-pleasing strategy #7: be alert for subtle clues about style expectations that may not match your writing.

As I mentioned earlier in this series, if a contest does not have a track record of rewarding your type of work, it’s just not a good idea to make it your single entry for the year. You might even want to think twice about entering that contest at all.

Yes, even if the rules leave open the possibility that your kind of work can in theory win For instance, a certain contest in my area has a Mainstream Fiction category that also accepts literary fiction — and in many years, has accepted genre as well.

Care to guess how often writing that wasn’t explicitly literary has won in this category? Here’s a hint: for many years, the judges had a strong preference for work containing lots and lots of semicolons.

Still unsure? Well, here’s another hint: in recent years, the category description had devoted four paragraphs to defining literary fiction. Including a paragraph specifying that they meant the kind of work that tended to win the Nobel Prize, the Booker Award, the Pulitzer…

In case that didn’t shake up those of you considering entering an honestly mainstream work, I should also add: there have been years in which there were only four paragraphs in the description.

This is yet another reason — in case, you know, you needed more — to read not only the contest rules very carefully, but the rest of a contest’s website as well. Skim a little too quickly, and you may not catch that contest organizers have given a hint to what kinds of work they want to see.

You know, something subtle, like implying that they expect their contest winners to be future runners-up for the Pulitzer.

Mehitabel-pleasing strategy #8: be alert for subtle clues about content.

Most literary contests will break down judging categories by writing style and book category, rather than content, but a surprising number of them harbor content preferences. They tend to be fairly upfront about them, too., referring to them either overtly (in defining the categories) or covertly (in defining winning criteria for the judges).

This is particularly true in short story and essay competitions, I notice. Indeed, in short-short competitions, it’s not at all uncommon for a topic to be assigned outright. At the risk of repeating myself, read ALL OF THE RULES with care before you submit; such contests assume that entrants will be writing work designed exclusively for their eyes.

This should not, I feel, ever be the expectation for contests that accept excerpts from book-length works. Few entrants in these categories write new entirely new pieces for every contest they enter, with good reason: it would be quixotic. Presumably, one enters a book in a contest in order to advance the book’s publication prospects, not merely for the sake of entering a contest, after all.

Because the write-it-for-us expectation does sometimes linger, make sure to read the category’s definition before you decide to enter work you have already written. If the category is defined in such a way that writing like yours is operating at a disadvantage, your chances of winning fall sharply. The best way to careful with your entry dollar, and enter only those contests and categories where you have a chance of winning.

Mehitabel-pleasing strategy #9: make sure that you’re entering the right category — and that it’s the category you think it is.

Stop laughing. I would love to report that entries never come in labeled for the wrong category, but, alas, sometimes they do.

Why should you worry about something so easily corrected on the receiving end? Contests almost never allow judges to drop a misaligned entry into the correct category’s pile. Leaving Mehitabel to read the out-of-place entry, and to wonder: did the entrant just not read the category descriptions closely enough?

Often, this turns out to be precisely what happened.

This is not a time merely to skim the titles of the categories: get into the details of the description. Read it several times. Have a writer friend read it, then read your entry, to double-check that your work is in fact appropriate to the category as the rules have defined it.

This may seem like a waste of time, but truly, it isn’t. I have seen miscategorized work disqualified — or, more commonly, given enough demerits to knock it out of finalist consideration right away — but never, ever have I seen an entry returned, check uncashed, with an explanation that it was entered in the wrong category.

Next time, I shall discuss category selection a bit more. Yes, entering a literary contest is a complex task, but you’re a complex writer, aren’t you? You can do this.

Admit it: you’ve known that you could do it since you were 12 years old. And if you are 12 years old now, do you have any idea how jealous your elders are that blogs like this exist now? Why, back in my day…

Notice how close to 100 years old I sound already? Not an accident. Mind those cultural references, and keep up the good work!

Countdown to a contest entry, part V: avoiding performing origami on the space-time continuum, or, might I recommend those contests that do not require leaping through flaming hoops?

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Sorry that I did not manage to post Sunday’s planned second post on the absorbing topic of literary contests, campers: the flesh was willing, but the server was weak. Every time I logged in yesterday, it advised me to come back later.

Later turned into now, so here is the post I wished to have winging to you last night. Later this evening, I hope to be posting today’s intended topic, but my schedule’s demands lead me to believe that it will be pretty late. But then, you’re used to me posting in the dead of night, right?

All of you potential contest-entrants will want to tune in for it, I suspect: I shall be going over how to write the synopsis that virtually every contest that accepts book-length work requires. While I am tossing around confusing references to the space-time continuum, allow me to add that later in the week, I shall be going into fine detail about technical tweaking you can give your entries that will make them more likely to end up in the finalist pile.

But today — or is it last night? — I want to finish up my series of questions you should ask yourself about a contest before you invest your time, money, and hope in entering.

Before I launch into that, however op quiz: how much did all of those iterations of later in the second paragraph bug you? If they didn’t, please run, don’t walk, to scroll back to my recent series on structural redundancy. Seriously, that paragraph would have caused our old pal, Millicent the agency screener, to rip out patches of her hair by the roots.

Okay, perhaps her reaction would not have been that extreme had she encountered that paragraph in a manuscript submission. But I can guarantee that her response would have included a shout of “Next!”

Ah, that observation made some of you self-editors uncomfortable, didn’t it? Share your thoughts; this is a safe space for writerly angst. “But Anne,” the disgruntled mutter, “that wasn’t really a fair test of my reading eye. By the time the quiz popped into my consciousness, I had already read to subsequent paragraphs. By then, my attention was focused elsewhere. Isn’t the important thing that I kept reading in spite of them?”

Ah, but Millicent probably wouldn’t. Neither would Mehitabel, the veteran contest judge: they both simply see too many beautifully-written (and, almost as important to this particular example, beautifully proofread) pages to feel any compunction about crying, “Next!” over one that contains craft problems. Or, if they do read on, the memory of what has gone before almost invariably colors their opinions of what comes next.

Oh, you thought I was finished tying the space-time continuum into pretty bows?

Ponder that, please, while I segue back into the topic at hand. In my last post, I discussed the pitfalls of contests that require entrants to devote extensive time to filling out entry forms, especially those that require information that should be positively irrelevant in a blind-judged contest. (Personal references? Really?) I neglected to mention, however, another potentially time-consuming side effect of entry that usually takes its toll long after the judging is over.

I speak, of course, of the fact that every time you fill out one of these forms, you are giving tacit consent to being placed upon the sponsoring organization’s mailing list.

And the masses sigh with relief. “Oh, is that all, Anne? I thought you were going to tell me something really dire. Why should I mind receiving continued mailings from an organization I admire enough to want it to give me a writing award?”

I relieved to hear that you’re relieved, formerly disgruntled masses, but I must say, it might be premature. It’s admirable that you have restricted your contest entries to only those organizations whose work with writers you otherwise admire, campers; it’s equally admirable that you have paid enough attention to this series to realize that you should be doing a spot of research on those organizations. Would it shock you, however, to learn that some writers enter literary contests without learning the first thing about that organization?

Well might you turn pale. Believe it or not, our republic is stuffed to the gills with contest entrants who — are you sitting down? — know nothing about the sponsoring organization except that it sponsors a writing contest.

Why might that be problematic down the line? Well, many, many nonprofit organizations (as runners of literary contests and conferences tend to be) have been known to scare up additional scratch for their operating expenses by selling their mailing lists to similar organizations.

Oh, come on — did you think those offers from Writers Digest and The Advocate just found their way into your mailbox magically? Who did you think told those magazines that you had a yen to write, the Literature Fairy?

Nor is that the only hazard. Entities that purchase mailing lists often sell them to businesses that resell them, and so on. By blithely providing contact information on an entry form, many a writer has ended up receiving masses of junk mail — and junk e-mail — from those only related to the original contest by the most tenuous of links.

The moral: just because a contest is literary doesn’t mean that its organizers aren’t making money on it. If you don’t want to be placed on mailing lists, add a note to your entry saying so.

Also, as with any information you submit to people you do not know, be careful not to provide any data that is not already public knowledge. Every piece of information you share here is subject to resale to marketing firms, unless the contest sponsor states outright on the form that it will not do so.

But that is a minor consideration, and a long-term one. We have been concentrating on the short-term and up-front costs of contest entries, have we not? Here’s a good guideline for limiting your investment on both scores: you can save yourself a lot of time if you avoid contests that make entrants jump through a lot of extraneous hoops in preparing a submission.

Why are you laughing? “Oh, come on, Anne,” those of you new to literary contests chortle. “We’ve already discussed the pros and cons of writing a completely new piece for a contest, and I know that a reputable contest will usually require that I remove my name from the slug line — that bit at the top of each manuscript page that contains the author’s last name/title of the project/page #. Beyond, that, though, how much could a contest’s rules make me tinker with my manuscript?”

Oh, you would be astonished; some of these requirements have to be seen to be believed. In the last year, my aged eyes have beheld demands for:

/coolclips_wb024789.gifSpecific typefaces that differ from the ones required by standard manuscript format.

/coolclips_wb024789.gifFancy paper (three-hole punched, anyone?).

/coolclips_wb024789.gifBizarre margin requirements, such as two inches on the left and 3/4 inch on the right — or vice versa.

/coolclips_wb024789.gifExpensive binding, binders, or printing that a writer could not perform at home.

/coolclips_wb024789.gifAn unprintable entry form that must be sent away for with a SASE — presumably because the contest organizers have yet to hear of the Internet — and needs to be filled out by typewriter, rather than by hand.

Don’t think that sounds particularly time-consuming? Okay, pop quiz #2: does anyone out there still own a typewriter?

Even if you do, each of these strictures will eat up your time and money, without the end result’s necessarily being truly indicative of the quality of your work. Because, really, all conforming to such oddball requirements truly demonstrates is that an entrant can follow directions.

Which, admittedly, is something that an agent or editor might legitimately want to know about a writer s/he was considering signing. However — and I’m sorry to shock anyone, but I want to be truthful here — my notion of a literary contest is one where the entrant proves that she can write, not that she can read.

But I suppose that could be my own absurd little prejudice, rather like my unsubstantiated belief that gravity should make things fall down, not up. Or that a clock’s hands should turn in only one direction.

Given how common such requirements are, how can a time-strapped aspiring writer tell whether a particular contest’s rules are too hoop-heavy? My yardstick is this: if you can pull together a contest entry with already-written material within a day’s worth of uninterrupted writing time, the contest’s demands are probably pretty reasonable.

I like this standard: the more time you have to write, the more entry-ambitious it encourages you to be.

If a contest requires time-consuming funky formatting, or printing on special contest forms, or wacko binding, you might not want to bother — unless, of course, you happen to have a week’s vacation between now and the deadline. Even so, you might want to think twice: the more hoops the entrant is required to leap through, generally speaking, the more exacting the judging.

What makes me think that? To my contest-experienced eyes, such requests are not for your benefit, but the contest organizers’.

How so? Because — and hold onto your hats, everybody, because I am about to reveal a deep, dark secret of the contest trade — the primary purpose of these elaborate requests for packaging is to make it as easy as possible to knock entries out of finalist consideration at first glance.

That’s a matter of simple probability, really. The more that contest rules ask entrants to do to package an entry, the more ways an entrant can get it wrong. By setting up stringent and easily-visible cosmetic requirements, the organizers maximize the number of entries they can simply toss aside, unread.

Yes, you read that right: it’s so they don’t have to read all of the entries in full. Does that make you feel better or worse about the possibility of their selling your contact information to a third party?

Interestingly enough, many of the organizers of contests that establish these demands are quite open about their being merely an exercise in rule-following — and that they do it in order to preserve that most precious of commodities in this industry, time.

Not that you would have to be Einstein, Mme. de Staël, and Confucius rolled into one to figure it out. Think about it: if contest organizers really only were only seeking uniformity amongst the entries, they could easily just say, “We will only accept entries in standard manuscript format.”?

No fuss, no bother, and besides, all of their entrants who want to get published should be using standard format, anyway, right? Manuscripts not conforming to standard manuscript format tend, after all, to be rejected unread in both contest situations and in agents’ offices. (If you are not already aware of the requirements of standard format for manuscript, do yourself a favor and check out the HOW TO FORMAT A BOOK MANUSCRIPT category at right.)

Instead, the organizers in this type of contest can merely assign some luckless intern or exceptionally virtuous volunteer to go through the entries before the judges see page 1 of them, plucking out any that are in the wrong type of folder, printed on the wrong type of paper, don’t have the right funky margins…well, you get the idea.

Voil? ! The number of entries the judges have to read has magically decreased! Shades of Millicent, eh?

One of the quickest and most reliable ways to find out if a good writer has entered many contests is how annoying she finds this phenomenon. Or the surprisingly common corollary of contest rules’ not being crystal-clear about the costs to the entrant of deviations from these non-literary requirements. Over-adherence to nit-picky presentation issues provides the organization with the illusion of selectivity on bases that have nothing to do with the quality of the writing.

Still happy about providing your contact information? Or investing more than a day’s worth of your irreplaceable time in prepping an entry?

While we’re on the subject, here’ a specialized question aimed at those of you who are currently embroiled in preparing contest entries: how much of your writing time is being eaten up by contests these days? If you have been entering quite a few (and we’ve just finished a season of deadlines for contests and fellowship applications, and are about to enter another), would your time be better spent by passing on the next one?

As I intimated earlier in this series, there are so many literary contests out there that if you entered them all, you would never have a chance to get down to serious writing. Equally seriously, if you have a finished piece that you should be marketing to agents and/or small presses, it is very easy to tell yourself that entering contest after contest — at the expense of devoting that time to sending out queries — is a time-saver, in the long run.

Unfortunately, that soothing self-talk isn’t always true. Yes, a win (or place, or finalist status) in a reputable contest can indeed speed up your agent-seeking process exponentially. It would be kind of pointless for me, of all people, to deny that, as I met my agent as a direct result of winning a contest.

It can lead to the fast track, and you should definitely consider entering a few for that very reason. Yet, contrary to many, many entrants’ expectations, it doesn’t always lead to landing an agent, even if you win.

True, a contest credential frequently moves a query up in the pile, and sometimes even allows it to jump the Millicent screening stage entirely, hop-scotching directly to the agent’s desk. That’s gotten rare, however: these days, all queries tend to go through the same screening process — sometimes even if the letter opens with a recommendation from a client.

Then, too, a contest judge’s idea of what is marketable at the moment is sometimes a bit outdated; an agent or editor might not agree. And many contests attached to conferences feature categories that do not correspond to the interests of the agents and editors invited to the conference where the winners are announced.

Word to the wise: entering contests probably should not be your only agent-seeking strategy.

It’s an understandable choice, of course — sending out query after query is discouraging, and in the current ultra-competitive writers’ market, it can sometimes take years to pique a good agent’s interest.

Not that it will take my readers years, of course. You’re one market-savvy bunch.

However tired of the querying grind you may be, please do not fall into the trap of using contests as a complete substitute for querying. For one thing, the turn-around time for contest entries is usually significantly longer than the query response time for even the least organized agencies: six months is common, and if you have a finished novel or book proposal in hand, that’s far too long to wait for a single response.

Also, if you hang all of your hopes on a contest win, even if you enter a plethora of contests, you are relying upon the quirky tastes of people you have never met to determine your fate.

Do I sense some disagreement out there? “But Anne,” some voices mutter, “isn’t that true when you send a query to an agent as well? You routinely spend a significant part of your time here demonstrating the difference between the things a writer can control and those we can’t, and unless I’m very much mistaken, this is one of the latter.”

Well, sort of. Just as there are certain dependable agents’ pet peeves that seem to transcend space and time, there are a great many predictable reasons a submission might get knocked out of a contest competition; I shall be talking about those later this month. But in contests, there can also be considerations that have little to do with the actual marketability — and sometimes not even the writing quality — of your entry.

To be blunt about it, to make it to the finalist round in a contest, your entry will have to avoid every conceivable pet peeve that the initial screeners might have. And, believe it or not, your garden-variety Mehitabel tends to have more pet peeves than Millicent. For one thing, she’s probably been screening pages longer.

Mind-blowing, isn’t it? With first readers at agencies (who are seldom the agents themselves, recall), you can at least rely upon certain basic rules. Standard format, for instance, is not a matter of individual whim, and while some rogue agents may prefer some slight variation upon it, you can bet your next-to-last nickel that if you follow it, you’re not going to have your submission tossed out on technical grounds if you follow it.

But in a contest, if you hit a volunteer first reader whose college English professor insisted that semicolons are always an indicator of poor writing — yes, such curmudgeons do exist, and their erstwhile students abound — your work is likely to lose its shot at the finalist round the first time you use one. Ditto with the passive voice, or multiple points of view. Plenty of professional readers actively dislike all of the above.

What can a contest entrant do about that? you ask, aghast? Nothing. You never can tell who is going to be a contest judge, so the outcome even for very good writing is not always predictable.

So please, I beg of you, keep sending out those queries while you are entering contests. Even if you do win that contest — as I sincerely hope you do; I love announcing my readers’ triumphs — you will be better off if you already have some agents interested in your work.

Some writers are shy about this, I’ve noticed, especially if they are eying competitions in which publication is a prize. Why, the very last time I discussed this topic at Author! Author!, incisive and thoughtful reader RM wrote in to ask:

I hate to be the asker of dumb questions, but I’m not sure of the protocol. Is it okay to send a piece into a contest and out to an agent at the same time?

It’s not a dumb question at all, RM. I’m quite positive that you’re not the only potential entrant that has wondered this.

To set your fears at rest, it’s perfectly legitimate to have the same piece out to agents and in a contest entry simultaneously. It’s in any literary contest’s interests to have its finalists succeed in market terms, so they won’t object, and if you do well in the contest, the agent gets boasting rights. Everyone wins!

Heck, in these days of tight editorial acquisitions, some agents actively encourage their already-signed clients to enter literary contests, in order to provide more oomph to their sales pitches. I hear you gasp, but you’d be astonished how seldom contests actually forbid this; read contest rules carefully. Many writing contests specify that entries must be previously unpublished, but say nothing about whether that writing can be represented or not.

Do take a contest at its word about the previously unpublished part — but don’t worry about what the outcome would be if you sent out a submission and an entry simultaneously, landed an agent prior to the contest’s winners being announced, and by some miracle that look forward to being able to announce on your behalf, the book in question sold before judging was completed. It’s highly unlikely that the process would move that fast, but even if it did, all you would have to do is contact the contest’s organizers and inform them that you’ve signed a publication contract.

Chances are, though, that won’t disqualify your entry: what they care about is whether a piece of writing is already under contract to be published prior to the entry deadline. So if you haven’t actually signed a publication contract by the time the entry window closes, you should be find.

But by all means, get your work out in as many ways as possible!

Try not to go overboard, however. If you find that the time to prep contest entries are starting to be your excuse for not sending out more queries, stop and reevaluate whether you are making the best use of your time in your pursuit of publication.

If for no other reason that that I would really, really like to be able to gloat when your first book comes out. I ask for so little; humor me. Keep up the good work!

Countdown to a contest entry, part IV: is that the sun I see rising in the distance, or is the contest deadline merely getting close?

Okay, okay — I’m awake. Get that spotlight out of my eyes.

It’s a good thing I’m up and about at this ungodly hour, too: for the past few posts, I’ve been discussing criteria a sensible writer might use in determining which contests make the most sense to enter and which to eschew. And friends, the clock is ticking. I imagine that by this point in the series, those of you trying to hit that mid-month entry deadline can hear it in your sleep.

Mmmm. Sleep. I remember that.

Enough night dreaming; let’s get back to work. In tonight’s post, I am going to focus upon something rarely discussed, even amongst writers who routinely enter literary contests: the widely differing time commitments necessary to meet contest criteria.

That knowing chuckle you just heard echoing through the ether was the concurrence of every literary contest winner, placer, shower, and finalist who has every walked the planet.

How do I know that they’re the source of that great cosmic chuckle? Because — wait for it — the folks who put in the extra time (sometimes in the dead of night) tend to be the ones who place best. And win.

But really, it’s hard to find a contest whose rules don’t require the investment of quite a bit of time over and above the actual writing process. It often comes as something of a shock to those new to entering contests just how time-consuming many of them are to enter. As I mentioned about twelve hours ago, the vast majority of first-time entrants simply assume that all they will have to do is fill out an entry form, write a small check for the entry fee, and pop their writing into the nearest mailbox. Writing prize, please!

Would only that it were so easy. Successful contest entries often need to be tweaked unmercifully, in order to meet the entry criteria of a particular contest.

Do I hear some unrealized wails out there from those of you who are considering entering your first contest? “But Anne,” some of you protest, and who could blame you? “I don’t understand. I’m not planning to enter a contest that requires me to write fresh material for it — I’m entering my novel/memoir/poem that I finished writing a year ago. To enter it into a contest, I just need to print it out, fill out a form, write a check, and find a mailbox, right?”

Oh, my sweet, dear innocents. To put it as gently as possible: no.

Unfortunately, there are few contests out there, especially for longer works, that simply require entrants to print up an already-existing piece, slide it into an envelope, write a check for the entry fee, and slap a stamp upon it. How few, you ask? Well, off the top of my head, thinking back over the last dozen years or so, I would estimate that the grand total would be roughly…none.

At minimum, any blind-judged contest is going to require that you prepare a special rendition of your manuscript devoid of your usual slug line — because your slug line, of course, includes your name. Translation: you can’t just photocopy or print your current MS and mail it to a contest. And anything beyond that is, alas, time-consuming.

I hate to tell those of you who write nonfiction this, but any blind-judged contest will require that you remove every reference to your name from the body of your entry as well. That can be quite a challenge, if one happens to have written a memoir or personal essay. In a novel, that may merely involve revising the slug line, but in a nonfiction piece about, say, your family, it may require coming up with fresh names for practically every character.

I speak from experience here — my biggest contest win was, after all, for a memoir. And because I love you people, I’m not going to tell you just how long that took. I wouldn’t want to give you nightmares.

Why do I keep harping on the importance of valuing your time, in the face of a publishing industry which, to put it very gently indeed, doesn’t? Precisely because the industry doesn’t. While dealing with agents who take three months to respond to queries, and editors who take a year to pass judgment on a submission, if you don’t treat your time as a precious commodity, it’s all too easy to conclude that the industry is right: writers’ time is as vast as the sea, and as easily replenished as a tidal pool adjacent to a beach.

I don’t think so.

I measure time by the standards of a professional writer: every waking minute spent away from my current writing project, or from editing my clients’ writing projects, is expensive. More expensive, I think, than the equivalent minutes in the average agent or editor’s quotidian lives, because they are not typically creating new beauty and truth in every spare nanosecond they can steal. What writers do is important, not only to the writers themselves, but to humanity.

It must be, or I would be asleep right now.

I tend to doubt that what I’m going to say next will cause any of my long-term readers to fall over with surprise, but here is my credo, in case any of you missed it: since we writers control so little else along our paths to publication, I’m a great advocate of controlling what we can. Like, say, how much time a writer can choose to invest in prepping that entry without losing too much shut-eye, yet still have a reasonable chance of winning.

The time criterion is perhaps the most important factor to consider in evaluating a contest — other than whether your writing is ready to face competition, of course. Unlike the other evaluation criteria we discussed earlier in this series, which mostly focused upon the contest itself, this consideration is about you and your resources.

Parenthetically — because I am, as my long-time readers are already aware, constitutionally incapable of not following an interesting line of thought when it comes up — isn’t it amazing, given how much uncompensated time we all invest into our art, just how often time has been coming up in this year’s posts as the single most common decision-making determinant? Such as:

* Your queries need to be pithy from the get-go because agency screeners have time to devote only seconds to each.

* Sending out simultaneous queries is essential, because your time is too valuable to expend the extra years single-shot querying can take.

* Agencies seldom give rejection reasons anymore because they don’t have the time to give substantive feedback to everyone. (I like to call this the Did You Bring Enough Gum for the Whole Class? defense.)

* If your submission (and contest entry) elicit a “Wow!” for the writing and a “Whoa!” for the pacing on page 1 — or at the very latest, by page 5 — a professional reader is far more likely to continue past the opening of the pages they requested you send than if they do not emit these delightful exclamations.

* Although your story may legitimately take 600 pages to tell, agents and editors start to get nervous when a first novel rises above the 400-page mark — or 100,000 words, to use industry-speak. Even less, in some genres.

Need I go on? Or may I cut to the chase?

Given that pattern, it would be reasonable — nay, prudent — to set aside a few minutes before you invest any time in prepping an entry, look very carefully at the requirements of any contest you are considering entering and ask yourself, “Is this honestly going to be worth my time?”?

And oh, is it ever easy to underestimate how much time it will take. Some contests rules specify certain types of presentation for an entry — while a manuscript is always unbound for submission to agents and editors, a particular contest may prefer a bound version. Or three-hole punched. Or printed on a particular type of paper.

Or it may require entrants to use only a certain typeface. Or to include an author bio, author photo, or some other element that you might not already have on hand.

For every additional requirement, budget extra time to fulfill it. And don’t forget to figure in recovery time in the days after you pop that entry in the mail or hit SEND.

Hey, a body’s got to sleep sometime.

Then, too, pretty much every contest requires the entrant to fill out an entry form, for instance — which can range from requests for ultra-simple contact information to outright demands that you answer actual essay questions. (Not bad practice for those planning to pursue a writing career: applications for fellowships and residencies virtually always include essay questions, FYI.) And yes, Virginia, misreading or skipping even one of these questions on the entry form generally results in disqualification.

Or, at any rate, in an entry’s being tossed out of finalist consideration — which, from the entrant’s point of view, amounts to very much the same thing.

I wanted to state this explicitly, because when I have brought this up in years past, a number of entrants in feedback-giving contests have sent me excerpts (or even, in a couple of cases, the entirety) of their judges’ critique, saying accusingly, “See? I didn’t follow your guidelines, and I wasn’t disqualified.”

Without exception, however, these independent-minded souls did not win, either.

Even if an entry does explicitly violate contest rules, it is highly unusual for the contest organizers to tell the entrant about it; most of the time, the entry is just quietly removed from next-round consideration. Unfortunate, in a way, because those entrants who violate the rules (often inadvertently) are thus prevented from learning from their mistakes.

But contest judges are required not to give high marks to entries that violate the rules. So if you don’t have the time to read, re-read, and read them again, modifying your pages accordingly, it’s probably not worth your time to enter the contest.

“But Anne,” I hear some of you shout, “you said only a few paragraphs ago that every contest will have some rules to follow. How can I tell if what any given contest is asking of me is de trop? ”

Good question, disembodied voices I choose to attribute to my readership. One- or at most two-page application form is ample for a literary contest; a three- or four-page application is fair for a fellowship or residency.

Anything more than that, and you should start to wonder what they’re doing with all of that information. (Seriously, check the small print to make sure that you are not signing up for something.)

A contest that gives out monetary awards will need your Social Security number eventually, for tax purposes (yes, contest winnings are taxable), for instance, but they really need this information only for the winners. I would balk about giving it up front.

I have also seen contest entry forms that ask writers to list character references, especially those contests aimed at writers still in school. It seems an odd request, doesn’t it, given that the history of our art form is riddled with notorious rakes, ne’er-do-wells, and other social undesirables who happened to write like angels? Some awfully good poetry and prose has been written in jail cells over the centuries, after all.

Personally, I don’t believe that a contest should throw out the work of a William Makepeace Thackeray or an H.G. Wells because they kept mistresses — or to toss Oscar Wilde’s because he didn’t. Or, for that matter, close its entry rolls to a shy, talented kid whose high school English teacher doesn’t happen to like her.

In practice, reference requests are seldom followed up upon, and even less frequently used to disqualify entries before they are read, but one does hear rumors of their occasionally being used as tiebreakers. Contest organizers, too, have many demands upon their time. A good literary contest is not going to go out of its way to do background checks on all of its entrants. Even if they did, they are hardly likely to refuse to read Percy Bysshe Shelley’s entry because of that bottle of laudanum he was fond of carrying in his pocket, or disqualify Emily Dickinson’s poetry submission because her neighbors noticed that she didn’t much like to go outside.

No, they’d wait until the finalist round to do that. (Just kidding. Probably.)

It’s hard to blame the judges for wanting to have enough information on hand for it to be possible for them to do a little checking on the winners, though. They invest a tremendous amount of time and energy into running their contests, you know, many of them on a volunteer basis; surely, they have earned the privilege of ruling out people whose wins might embarrass the organization giving the award,

Oh, you wouldn’t might waking up one day to read in the newspaper that your months of effort resulted in giving your group’s highest accolade to Bigfoot?

For that reason, they might well gently set aside an entry whose return address was a state or federal prison, to minimize the possibility of handing their top honor to someone wearing manacles and accompanied by a guard. It could cut the other way, though: many of us literate folk would prefer to see potential and former felons turn their entries to the gentle arts of the sonnet or the essay over other, less socially-useful pursuits like murdering people with axes, embezzlement, or arson of public buildings.

The moral: if you don’t have friends as disreputable as you are to vouch for you in a reference-requiring contest, you need to get out more — or at least graduate from high school. Join a writers’ group; we write tremendous references for one another.

Contest entry forms frequently ask you to list your writing credentials, interestingly. A trifle bizarre, surely, in contests where the judging is supposed to be blind. Again, perhaps I am suspicious, but I always wonder if entries from authors with previous contest wins or publication credentials go into a different pile than the rest. They shouldn’t, if the judging is genuinely blind.

But to quote the late great Fats Waller, “One never knows, do one?”?

I’m not saying that you should rule out contests that make such requests — but I do think that the more personal information the organization asks for, the more careful your background check on the contest should be. After all, you are giving them enough information to do a fairly thorough one on you.

I can feel some of you tensing up, but rest assured: there are plenty of literary contests — and fellowship competitions, too — out there that are absolutely beyond reproach. By keeping your eye out for warning signs before you sink your valuable time into filling out extensive applications, you will be keeping your work — and your entry fees — out of the hands of the unscrupulous.

And hey, any of you out there who may be considering committing a felony in the days to come: take my advice, and take up short story writing instead. I assure you, everyone will be happier in the long run.

There! That’s another day of crime prevented; my work here is done.

Before you realize that you’ve never seen Superman and me in the same place at the same time, I’m signing off for the night. Keep up the good work!

Countdown to a contest entry, part III: I need a road map!