So you’ve pitched or queried successfully — now what? Part XI: threats one can and cannot see coming, or, resisting the urge to call wolf

I had to laugh yesterday, campers: as so often happens here at Author! Author!, everyday life rushed to provide a perfect metaphor for something we had been discussing here on this very forum. Or, more accurately in this case, something about which I had been blogging extensively, while scores of aspiring writers read silently — and a tiny minority buttonholed me privately to try to discuss offline. Take a gander at what popped into my inbox:

I have parts of your blog and am thankful for your July 25, 2012 post regarding proper ms format. I just have a couple other questions that I didn’t see addressed in your post. If you could help me on this I would be greatly appreciated.

1. I have a finished memoir, just doing editing now from my printed copy. I am not sure how to deal with dialogue. I know obviously it is in quotes, me talking to someone or someone telling me something, but what I am not sure about is the format this dialogue should be in the ms itself. ie: is each speaking part on a separate line? or just within the paragraphs and continued on with the rest of the story afterwards?

2. And I know you mention this a little in your post, but I have a lot of areas in my ms where I mention where I thought something, or one of my other “characters” used to say something, etc. How do I format? You mention when a character has a thought to either put it in single quotes OR say I thought. But not sure if this pertains to my situation with my memoir. Also, do I do a separate line for these instances as well?

3. for my chapters, they are a little different than a normal book, each one is going to note the year, age, etc that that particular part of the story is referring to, is it ok to have the chapter title be 2 lines, and does it need to be in all caps?

Thanks so much for any help you can provide.

Why, since I receive artless little missives like this about once per week, did this one strike me as such an apt exemplar for our ongoing series on common post-pitching and post-querying faux pas? Well, several reasons. First, I was supposed to cover every aspect of professional manuscript formatting in a single post? Admittedly, the post in question did provide a visual overview of what standard format looks like, but in it, I urged readers new to the rules to consult the HOW TO FORMAT A BOOK MANUSCRIPT category on the archive list at right for fuller explanations. In addition, the aptly-named MANUSCRIPTS AND HOW TO FORMAT THEM PROPERLY category contains a heading for DIALOGUE FORMATTING, and there was this particularly handy post on dialogue formatting? Because third, and most to the point of this series, obviously, the proper place to ask this set of questions would have been — wait for it — in the comments section of my July 25th post, would it not?

Yet this puzzled writer, like so many others, saw fit to contact me privately about it. And that, frankly, would have mystified not only most bloggers, but anyone with significant experience with the publishing industry.

Let’s take the blog-related perplexity first. Even a couple of years ago, virtually no regular blog reader would have dreamt of asking questions anyplace but the comments. Oh, some of you might have chosen to inquire in the comments section of my most recent post — also a good option, by the way — in order to engender comment amongst regular readers, rather than tying your comments to the post in question, but logically, most readers understood that if they had a beef with a publicly-displayed post, the blog format featured a comments section for a reason.

And that reason was ease of discussion. The difference between a blog and a column, after all, lies largely in formatting — in a blog, readers have ready access to a forum in which to express their opinions, gratitude, and/or criticism of a post. While in the past, readers who wanted to chime would have had to sit down and write a letter to the editor of a publication, wait to see if the editor thought that letter worthy of publication, and then wait again to see if any other reader decided to write a letter in response to that letter, all a blog reader has to do to share his thoughts publicly is to — again, wait for it — click on COMMENTS and share his thoughts publicly.

Emphasis upon publicly: before the rise of hand-held devices, few readers would have considered it either acceptable or desirable to shatter the well-established wall between public and private by e-mailing a blogger to discuss the subject matter of a post. Not only does it defeat the purpose of a blog — which is, correct me if I am wrong, to discuss issues of mutual interest in a public forum — but in a blog devoted to helping the literally millions of aspiring writers deal with the thorny and often perplexing issues of manuscript submission, it’s inefficient.

Why? Well, if a question is asked and answered in the comments, there’s a reasonable hope that someone else will benefit from the answer, right? If, by contrast, I invited (or even permitted) every single one of you to contact me offline to ask (forgive me for putting it this way, but it’s true) the same fifteen or twenty questions over and over again, I wouldn’t be a blogger — I would be a secret question-answering service.

That’s why, in case any of you had been wondering, my archive list (conveniently located on the lower right-hand side of this page) is so extensive and contains so many specific questions: since I have been at this for more than seven years, I have addressed a plethora of common concerns. Rather than reinventing the wheel, as the saying goes, for each curious reader, I have chosen in the spirit of public discussion to make those previous posts easy to find.

And just a few years ago, that would have been considered going above and beyond the obligations of a blogger. These days, however, the individual’s ability to whip out her iPhone, perform a 15-second search, and come up with at least a superficial answer to most common questions has, rather surprisingly to many of us that provide online content, has lead to a pervasive expectation that any question, regardless of complexity, should be answerable and should already have been directly answered somewhere online.

How else, after all, would one find it in a 15-second search?

Actually, I don’t have a problem with that: one of the advantages of living in the current age is ease of information access; I would not have made thousands of pages of professional insight available had I not wished to — are you tired yet of being told to wait for it? — make them available to millions of struggling writers.

That does not mean, however, that I don’t find it surprising when a reader who does not instantly find what he wants on my site — and, as in this instance, apparently does not check the archive list to see if I’ve ever dealt with the issue before — leaps to the twin conclusions that (a) I must have fallen down on the job by not having anticipated the specific question he had in mind and (b) I must therefore be willing to donate my time for a private tutorial on the subject.

Instead of, say, donating my time to the writing community at large by blogging about it in public, where not only one, but millions of aspiring writers had access to the answer.

I’m bringing this up not because I’m peevish — although you might be surprised at how often those of us that blog for aspiring writers talk among ourselves about the startling recent rise in offline demands like this. I’m aware that sometimes, readers may feel a bit awkward about posting questions on months-old posts. (To set your minds at ease on this point: my blogging program informs me whenever any reader comments on any post, no matter how old. People post questions on old posts all the time.)

Throughout this series, we have been discussing the sometimes broad, wide, and deep gap between what aspiring writers can consider acceptable in approaching agents and editors and what the pros do. And, frankly, agents and editors who blog are not the only ones who have been receiving missives like this lately. Which, to someone familiar with how the publishing industry works, is genuinely shocking.

It’s become astonishingly common for aspiring writers to send long, chatty questions to agents to whom they have pitched at conferences, for instance — or even those they have merely heard speak at one. You’d be amazed at how many queries read like demands to drop everything and pay attention to the sender. And just the other day, an aspiring writer e-mailed me triumphantly to announce that, contrary to what I have always strenuously recommended on this blog, he had picked up the phone, called the agent that represented TUESDAYS WITH MORRIE, and not immediately been rejected.

In fact, the nice person on the other end of the phone line answered his question: yes, cold-calling an agent to pitch is completely unacceptable. Who knew?

If you’ll pardon my saying so, anyone who reads this blog regularly would have. So would anyone who had taken the time to check the aforementioned extensively indexed archive list at right. Yet, like the formatting enthusiast above, the cold-caller not only did not check what I have written publicly to see if I had addressed the issue — he went out of his way to e-mail me to tell me so.

Privately. Where no other aspiring writer could possibly learn anything from the communication.

I tremble to add this, but it’s also become amazingly common for successful queriers and pitchers — you know, the ones who did take the time to learn how agencies work, made a polite approach to an agent or editor, and garnered a request for the opening pages — to expect to hear back from the requesting pros within a week or two. Or even just a few days.

That’s an unreasonable set of expectations, from a professional perspective: it’s not as though these writers’ manuscripts are the only ones that the agent or editor has requested in the last few months, right? It’s only fair that the pros would read what’s already on their desks before they turned to a newly-arrived submission. And savvy submitters know that, because — feel free to chant it with me now, campers — an agent or editor’s request for manuscript pages does not constitute a promise to drop everything and read your work.

Aspiring writers often believe otherwise, of course, but until fairly recently, norms of social behavior and high long-distance telephone rates rendered follow-up calling blessedly uncommon. In years past, these justifiably anxious submitters might have been forced to stew in their own impatience until they received either a thin letter asking for the rest of the manuscript or the return of their pages in a postally-battered SASE.

Admit it: even those of you who know better have been tempted to nag, right? That’s natural, but it’s also problematic, given the current state of technology: today, the ease of e-mail permits, if not downright encourages, gun-jumping. Many an excitable submitter has been known to stand it as long as she can, then shoot off an ill-advised message in the wee hours, demanding to know what on earth could possibly be taking so long.

And because many agents are darned nice people, she might actually receive a soothing, I’ll-get-to-it-soon reply. But fair warning, gun-jumpers: this is a response that a submitter is likely to get only once, if at all. Which is unfortunate, as many aspiring writers apparently find the ability to generate those soothing replies rather addictive. Or so I surmise, for I hear all time about — and from; had I mentioned that boundaries regarding e-mailing online advice-givers have become rather porous? — submitters who just can’t stand to wait another month. Or week. Or day.

In case I’m being too subtle here: whatever you do during what can be an extended wait to hear back about your manuscript, repress the urge to demand constant status updates. Trust me, it will not get your submission read faster — in fact, it might get your manuscript rejected on the spot.

Being pushy is not — how shall I put this? — likely to make you any friends at the agency. It’s considered quite rude for a writer to try to rush a decision, in fact. (Interesting, considering that writers often have only a week or two to decide whether to accept a publishing offer, and most agents will expect a yes or no on a representation offer right away.) It’s also not a good way to convince an agent that you’ll be a dream client: why would anyone at an agency believe that a writer that e-mails four times in a two-month period to try to find out if the agent has decided whether to represent a manuscript won’t do precisely the same thing if and when that agent is circulating that manuscript to publishing houses — a process that often takes months, if not years?

Oh, should I have warned you that one was coming? Crunching a dry cracker should help with the nausea.

I bring this up advisedly, because the often vast differential between writers’ expectations and publishing realities can, and increasingly frequently does, lead inexperienced pitchers, queriers, and submitters to believe, wrongly, that directly and forcefully contacting an agent or editor is not only acceptable, but appropriate. And as those of you who attend writers’ conferences or read agents’ blogs are probably already aware, people who handle manuscripts for a living tend not to be all that fond of being hounded, nagged, or otherwise blamed for — were you already waiting for it — not dropping everything to pay attention to any particular aspiring writer.

Fortunately, the genuinely rude are relatively rare; as those of us that work with aspiring writers like to say, 99.99% of the pros’ perennial complaints about how pushy writers are actually refer not to the ten thousand who approach respectfully, but the one who does not.

And that one, in my experience, tends to be brand-new to the game — and harboring the astoundingly popular misconception that a really good manuscript from a first-time writer is uncommon enough that the pros will want to be disturbed at work to hear about it. Or, now that e-mail makes disturbing total strangers so darned convenient, rousted in the dead of night to read a pitch.

Or — you saw this coming, right? — to answer a question from a writer they’ve never met, one who evidently doesn’t realize that there are literally millions of aspiring writers who want to get published every bit as much as she does. From a professional perspective, then, this type of approach is simply queue-jumping: rather than doing what pretty much every successful author has had to do, learn how the publishing industry actually works and abide by its quite strict rules of conduct, the dead-of-night e-mailer or spur-of-the-moment caller believes, wrongly, that those rules don’t apply to him.

He has talent, so how could they? And had he mentioned how much he wants to get his manuscript published?

Which, admittedly, is not a new thing for first-time writers to think — I can’t think of a time in modern publishing history when agents and editors did not complain of constantly receiving pay attention to me now! missives — but the technology that enables them to act upon these beliefs is. What’s interesting about the rise of e-mailed pushiness, I think, is not that there are so many impatient aspiring writers, or that a hefty swathe of them should have come to believe that it’s the pros’ job to drop everything to hear pitches or answer questions but how often these attempts appear to be the sender’s first attempt to track down the information.

How can we tell? Well, let’s take another peek at the undoubtedly well-intentioned questions my dead-of-night e-mailer sent me.

1. I have a finished memoir, just doing editing now from my printed copy. I am not sure how to deal with dialogue. I know obviously it is in quotes, me talking to someone or someone telling me something, but what I am not sure about is the format this dialogue should be in the ms itself. ie: is each speaking part on a separate line? or just within the paragraphs and continued on with the rest of the story afterwards?

2. And I know you mention this a little in your post, but I have a lot of areas in my ms where I mention where I thought something, or one of my other “characters” used to say something, etc. How do I format? You mention when a character has a thought to either put it in single quotes OR say I thought. But not sure if this pertains to my situation with my memoir. Also, do I do a separate line for these instances as well?

3. for my chapters, they are a little different than a normal book, each one is going to note the year, age, etc that that particular part of the story is referring to, is it ok to have the chapter title be 2 lines, and does it need to be in all caps?

From a professional perspective, these are rather revealing questions. First, my nocturnal e-mailer must be brand-new to submitting memoir, at least to US-based agencies: not only does she refer to the characters in her memoir as “characters,” as if characters existed only in fiction, but in this country, the overwhelming majority of memoir is not sold on a finished manuscript, but upon a book proposal. While some agencies do ask first-time memoirists to see a full manuscript first, that’s because it’s often emotionally very difficult to complete a memoir; the human psyche, after all, does not make a huge distinction between reliving an experience vividly enough to write about it well and living through it directly. The pros want to make sure someone new to the game is already dealing with that.

Then, too, questions (1) and (2) might have been answered by opening not only virtually any published memoir, but most published books. My guess here, then, is that what the sender was actually asking here is not a question about dialogue formatting per se. I think she really wanted to know is whether there is a special dialogue format for memoirs, or perhaps for first-person narratives in general.

The answer to that one is short, sweet, and could easily have been answered in the comments on that post: no. Dialogue is dialogue, period.

The question about thought would also raise eyebrows for another couple of reasons: in a first-person narrative, the narrator’s thought is generally presented as just part of the narrative; if everything in the book is from the memoirist’s perspective, it’s hardly necessary to keep informing the reader of the fact. And in a first-person narrative, of course, it’s impossible to cite the thought of any character other than the narrator, right? If the narrative is quoting somebody else’s speech, that’s dialogue, not thought.

And, while we’re being technical, would I be too editorial-minded of me to point out that I have literally never advised any aspiring writer formatting a work for the U.S. market to use single quotation marks for thought? Or, indeed, for anything purpose other than designating a quote within a quote, for the exceedingly simple reason that it’s incorrect in American English?

Before we go into the horrifying possibility that my e-mailer contacted me about some other writing guru’s advice, let’s once again go over this often-misunderstood piece of punctuation. Contrary to popular belief amongst aspiring writers, single quotation marks (‘) do not carry a special meaning in American English, nor is using them instead of italics to emphasize a word or phrase proper. Nor is the decision to use single quotation marks (‘) or the American standard double (“) a stylistic one, ever. So how may a single quotation mark be used in American English? In only one manner: when a character quotes something someone else has said. In that instance, the overall quote falls within doubled quotation marks, and with the single quotes designating what the speaker is saying someone else has said. As in:

“Well, then Antonio saw me and yelled, ‘Hey, get out of here,’ and I ran away,” Ellen explained. “But not before I shouted over my shoulder, ‘Watch out for the rampaging tiger behind you!’”

My point about the two — and only two — means of correctly formatting thought in a text has absolutely nothing to do with this. As, indeed, one might surmise from the fact that in the post in question, I specifically said not to place thought within quotation marks, as Jane Austen did; it’s exceedingly old-fashioned, and it obviates the point of quotation marks, which is to indicate to the reader that something was uttered out loud.

Or, to put it another way, thought is not dialogue. Easy to remember, isn’t it?

What I did say, as it happens, is that it drives Millicent the agency screener — and, indeed, any classically-trained professional reader — completely nuts when she sees thought designated redundantly on the page. It’s always proper to designate thought with — five, six, seven, eight — the phrase I thought, of course. However, in some book categories (not all; check recent releases in yours), it is also considered acceptable to use italics to show what is being thought, as opposed to said. Thus, both of these would be correct in standard format:

I’ll never come here again, Hermione thought, slamming the door behind her.

I’ll never come here again. Hermione slammed the door behind her.

Makes sense, right? Since Hermione thought and the italics are intended to convey precisely the same thing to the reader, this formulation would be redundant:

I’ll never come here again, Hermione thought, slamming the door behind her.

Everybody clear on that? Excellent. Now let’s return to the question that’s probably been burning in my mind far more than in yours: did my e-mail correspondent mix my advice up with somebody else’s — and is that what she actually meant when she mentioned that I have parts of your blog? Did some well-meaning but organizationally challenged third party copy excerpts of my formatting run-downs without my permission (a copyright violation, by the way), throw them into a bowl with bits of other online advice, stir, and hand it to our question-asking friend?

Or — and this seems to happen quite often to writers who glean most of their writing guidelines online — has simply read so many different and probably mutually contradictory sources that she has concluded that I was advising something quite far removed from what I actually recommended?

Either way, no wonder she was confused. Again, I could simply refer her to the extensive explanations and many visual aids under the HOW TO FORMAT A BOOK MANUSCRIPT category, but I honestly would like to figure out what happened here. Here’s the example I used in the post she cites, a page in standard format, with all of its constituent parts labeled:

And here is her question:

3. for my chapters, they are a little different than a normal book, each one is going to note the year, age, etc that that particular part of the story is referring to, is it ok to have the chapter title be 2 lines, and does it need to be in all caps?

See the problem? The example shows a two-line chapter heading — and nothing on this page is in all-caps formatting. Nor do any of the other examples I include in that post feature all-caps formatting; conscientiously, I went back and checked, although to the best of my recollection, I have never advised its use for a title.

Why would I? It wouldn’t be proper in standard format. We must reluctantly conclude, then, that my late-night correspondent was in fact asking about somebody else’s advice.

Again, I’m bringing this up not to be peevish, or even to call her out for disturbing my night with a question she fairly clearly should have been aiming at someone else; mixing up online writing advice is much more common than any of us who habitually give such advice might hope. That’s to be expected, given how much self-described expert advice is floating around out there and how many aspiring writers engage in 15-second searches of it. What is surprising is that, being confused, she approached me offline with her questions about it.

Now, we could easily get all Freudian about motivation here — is it possible that she contacted me privately because she was aware that she wasn’t entirely sure of the source of her confusion, and if so, have I completely defeated that purpose by discussing it in public? — but this is a practical blog: I am far more concerned about writers’ actions than their intentions. This e-mail caused me to worry, then, not only about how my correspondent and all of the many, many aspiring writers like her are acquiring and processing formatting and submission information, but what they might do with it.

Specifically, about whether anything about this missive would be likely to get this obviously well-meaning writer in trouble if she sent something similar to an agent. And the answer is yes.

Half of you just rolled your eyes, didn’t you? “Please don’t tell me again to ‘wait for it,’ Anne,” the more experienced submitters among you scoff, “although, naturally, I relish the opportunity to demonstrate that I am adept at using quotes within quotes. You’ve already made the point — and quite forcefully, too — that as charming and addictive as those 15-second searches can be, they might not always be the best means of finding reliable information upon subjects as inherently complex as successful writing, manuscript formatting, querying, and/or submission. You’ve also already explained, albeit indirectly, that just because it’s possible to discover a publishing professional’s e-mail address online doesn’t mean that it’s necessarily a good idea to use it in the dark of night. Or any other time, for that matter. But I can’t help but feel that few of us who have read through this post are likely to succumb to that temptation anytime soon — and that those of us who have been submitting for a good, long while already know better. So what may I, a reader that would never even consider snatching up a phone and calling an agent I have never met or sending repeated, nagging e-mails to one that has my submission, learn here?”

Well, a couple of things — but you’re right that most of this post has been aimed at those that are new to the biz. Frankly, the question of whether it’s okay to approach an agent or editor informally — or to cold-call them at all — is just not one that would occur to someone who has been hanging around publishing for long. Since agents and editors do not pick up new writers that way, to us, it’s a self-evidently self-defeating tactic.

Or, to put it a bit more bluntly, there’s a reason that e-mails like this are seldom answered at all. In a world with rapidly-dissolving boundaries, the sub-world of books remains a place where manners count. Thank goodness.

I do have an ulterior motive for devoting a post within this particular series to the all-too-common problem of writers assuming that any publishing pro that’s nice to them, or even seems from afar to be approachable, is going to be willing to give private advice. In the first place, one does not have to work in publishing very long to be aware that there are literally millions of aspiring writers out there — as queriers and submitters so often lament, sheer volume prevents most agencies from having the time to respond individually to each. Heck, it’s become downright common for agencies not to tell a submitter at all if they’ve rejected a manuscript.

Yes, even if they requested the whole thing. From the writer’s perspective, one of the side effects of the astronomical increase of submission spurred by the wide use of personal computers has been that her submission’s getting rejected and simply having gotten lost, either in the mail or at a paper-laden agency, looks remarkably similar. I’m afraid that there’s little that aspiring writers can do about that, other than to send a single, well-mannered e-mail a few months after the manuscript has arrived at the agency, politely double-checking that it did in fact arrive in one piece.

If that e-mail does not elicit a reply, the only sensible course is to assume that it’s been rejected and move on. Again, as tempting as it may be to presume that having been asked to send pages has given a writer some rights, repeated or nagging e-mails are unlikely to help your case.

Yes, yes, I know: it’s a bitter pill to swallow. Ready for one that might be even harder to choke down?

Brace yourself, please: greater experience submitting — or even attending writers’ conferences, which tends to accelerate a writer’s learning curve about how the industry works — will not necessarily help an aspiring writer avoid the problems of over-familiarity or less-than-reasonable expectations. And that’s unfortunate, because just as the pros assume that any writer serious about getting published will take the time to learn how professional book manuscripts are put together — a presumption so pervasive that few agencies even list the strictures of standard format on their websites, speaking of things that might not pop up in a 15-second search — agents and editors tend to believe that any new writer accomplished enough to write beautiful prose will have learned along the way how submission works.

Find that hard to believe? When’s the last time you heard an agent say at even a very good literary conference, “Look, we have mountains of requested materials to read. If we asked for it, we are interested, but the idea that we would be ready to make an offer of representation on a manuscript we received a week ago is pretty laughable. Unless, of course, the book was written by a celebrity, there’s a clear pop culture demand for a book on that particular subject AND the writer happens to be an expert, or the writer’s just done awfully well in a prestigious writing contest. Or if I happen to be stuck on an airplane with nothing else to read, and you’re my college roommate’s ne’er-do-well younger brother. Otherwise, be prepared to wait.”

That’s all likely to be true, but it would be an extremely unwise speech to give at a writer’s conference, wouldn’t it? The attendees might well rush the stage, perhaps after first snatching up any torches and pitchforks that happened to be handy.

Because good writers so often send off their manuscripts without any clear notion of how long it might be before they are likely to see them again — if, indeed, they will see those pages again at all — and because successful pitchers in particular are prone to tumbling into the trap of believing that a nice conversation with an agent or editor at a conference implies both the beginning of a friendship and an implicit promise to toss aside whether happens to be on the pro’s desk to read their submissions the instant they arrive, I’m going to share one more case study before I sign off for the day. To be candid, the writer in this situation is someone of whom you have probably heard; he’s now a pretty well-established author. He finally gave in to my two years of blandishments to allow me to use his story here on the blog only if I changed enough details to render him unrecognizable.

So don’t even try. Just keep his fame in the back of your mind as you read his tale of woe and uproar, to remind you that no matter how talented a writer might happen to be, it’s easy to get sucked into unreasonable expectations. Not to mention unreasonable hopes.

And his story, too, begins with an e-mail I received in the dead of night. I had known Teddy — not his real name, naturally; nice try, guessers — for years before he got his first break; it’s actually not all that uncommon for writers that end up getting published to have met on the writers’ conference circuit. (Yet another reason that it’s a good idea to attend them: no one, but no one, will understand your joy at finally landing an agent or selling your first book than a fellow writer who has been rooting for you since you shared the last bagel on a conference breakfast buffet.) Yet this was the first time he had ever e-mailed me in a panic.

Bear with me here, because I have something to confess. Remember those agents you suggested I query if my pitches didn’t work out? Well, I have not yet contacted them because Respected P. Editorvich from Arewe, Literate, & How had asked me to send my book directly to him. Dream agency, dream connection, right?

I sent him the manuscript last September. I gritted my teeth until May of this year, then I e-mailed him. He said that he loved what he had read thus far, but had misplaced the book during a move! Okay, it happens. I resubmitted, telling him that I wanted my book in his hands.

That was five weeks ago. Last week, I sent him an e-mail asking about the book, but I haven’t heard back from him. At this point, I don’t know how to handle the situation. I’m a newbie in the confusing world of publication.

Do you mind if I ask for your advice? When Respected initially asked to see the book, he had told me I didn’t need an agent at that point. In my shoes, would you wait to hear from him or would you seek representation? Let the agent make the next move?

Finally, do you still think those agents are the best for my book? You keep a much closer eye on acquisitions than I do.

Okay, what did Teddy do wrong here? Or are those of you new to submitting reeling too much from the notion of not hearing back from September to May of the following year — or, indeed, for five weeks?

Or do all of those huffing sounds mean that some of you have taken umbrage at the very question of wrongdoing? “But Teddy did nothing wrong here!” some of you cry, demonstrating admirable loyalty to a fellow writer whom you have probably never met. “All he did was do what Respected asked!”

True enough, but he also did something Respected didn’t ask him to do — and something that placed himself at a genuine disadvantage. Any guesses?

Award yourself a gold star for the day if you immediately leapt to your feet and shouted, “He gave the editor an unrequested exclusive!” Unless Respected had already offered to acquire the manuscript (extraordinarily unlikely, considering that he had not yet read it) or stated point-blank that he would not look at it unless Teddy promised not to seek representation (which would have been ethically questionable), Teddy was under no obligation not to seek out an agent while Arewe, Literate, & How was considering the manuscript. He would certainly have been in a better position when the manuscript got lost if he had: while it’s always a trifle dicey for a writer to prod an editor politely to try to speed up reading times, it’s an integral part of an agent’s job. Everyone expects it, and rightly so.

Oh, dear, more huffing? Has my site been invaded by the Big, Bad Wolf? “But Anne, Respected said that he didn’t need an agent, under the circumstances! And Teddy waited a whole eight months before contacting the editor — far, far longer than I could have stood the suspense. So now, not only do I not think he did anything wrong; I think he’s a saint.”

Actually, his saintliness in this situation harmed him, too: he would have been well within his rights to send that polite follow-up e-mail within 6 months, if not 4. And while I’m sure that every aspiring writer currently treading the earth’s surface can sympathize with Teddy’s not wanting to put in the energy, effort, and emotional strain of querying agents while his dream publisher was mulling over the book, is he really better off now because he waited? Or merely going into the querying process more frustrated?

I get the appeal, of course: if Respected had snapped up the book right away, he probably would have referred Teddy to a good agent. But there was no guarantee of that — or, indeed, of Arewe, Literate, & How’s picking up the book. So, again, what did Teddy gain by holding off on seeking out an agent he might eventually have to find, anyway?

By the dark night Teddy sent me this e-mail, however, all of this was water under the bridge, spilled milk, and in all other ways beyond his power to change, short of constructing a time machine and returning to the day before the conference at which he met Respected. As he asked me at the time, what should he do now?

The short answer is no, I would not advise waiting until he hear from the editor. I would advise him to do now what he should have done the previous September: queried widely. Then, as now, his position with Arewe, Literate, & How’s could only have been strengthened by landing an agent.

Why? Well, a couple of reasons. As is common for major American publishers, ALH does have a policy against considering work by unrepresented authors. However, like some others, they do occasionally set that rule aside if they believe that they can pick up a book at a conference cheaper than they would be able to if an agent was involved. So it might well have made a great deal of sense to Respected to try to get in on the ground floor of Teddy’s book, so to speak, by trying to nab him before he signed with someone that would try to drive up the price.

Which is, incidentally, a good agent’s job, too. It’s expected — and the fact that Respected knew that there was not an agent involved might well have affected the timeline here. If Teddy had submitted his work through an agent, that agent could legitimately have been calling or e-mailing Respected every couple of weeks, to follow up. But since the editor was dealing with Teddy directly, he could rely upon aspiring writers’ well-founded fear of being pushy.

Because Teddy was one of the conscientious ones that worries about treading on professional toes, he knew better than to ask for updates too early and too often. Indeed, he erred on the side of caution: following up in 4-6 months, and then very politely, is what’s considered acceptable for a writer dealing with an editor directly.

Given this set of ambient expectations, then, it was not all that surprising that Respected did not respond to Teddy’s second e-mail; he had jumped the gun. It’s not as though the submission clock doesn’t start afresh with a requested resubmission, and five weeks is not a particularly long time, in publishing circles.

Especially for an unagented manuscript. Let’s face it, Teddy had already made it fairly plain that he’s not planning to introduce an agent into this situation: when he sent the second submission, told Respected that he would already agree to any terms ALH might want to set for publication. (How an editor would hear “I want my book in your hands,” in all probability.) Respected could also surmise from it that Teddy had not submitted it to other editors, either, so he has no reason to fear that another publishing house will buy it out from under him. Why, then, should he hurry?

See why placing all of your eggs in this one basket might not have been in Teddy’s best interest? Even though he did legitimately misinterpret Respected statement about not needing an agent — elicited, I later found out, in response to Teddy’s asking in the pitch meeting whether he would need to find an agent before sending the pages Respected requested — there is no such thing as a tacit request for an exclusive read.

Chant it with me now, campers: if an agent or editor wants to be the only one reading something, she will make a writer promise that will be the case.

But aspiring writers often walk away from pitch meetings with the opposite impression, don’t they? They believe, and with some reason, that if an editor is enthusiastic about a manuscript, she has made a provisional commitment to publishing it. And, let’s face it, it would be a lot easier on the writer if that were the case.. But a nice conversation at a conference is just a nice conversation at a conference.

I know, I know: it doesn’t feel that way, but as Teddy’s case shows, what the writer feels a post-pitch conversation might have meant over and above what was actually said is not binding on anyone. He took a gamble that Respected would like the book enough that he could bypass the usual steps by which manuscripts get published. Even if everything had worked out perfectly, though, he would still have needed to get an agent eventually — it would have merely meant that he would have been doing so with a book contract in hand.

And then his agent would have spent the next two years telling Teddy that he should have brought to her before you signed it. Because that, too, is her job.

I can sense some cringing those of you terrified of offending the prose (bless your hearts), but honestly, Teddy would have not run any more risk of affronting Respected by pursuing representation five weeks into the second submission than if he’d floated fifty queries before he submitted at all. In fact, he needn’t even have told the editor he was doing it.

Why should he? The worst that could have happened if both Respected and an agent fell in love with it simultaneously is that Teddy would have told the agent that he wanted to go with ALH. His new agent would have been thrilled to be spared the work of pitching the manuscript to at least one likely prospect, and Respected would have had someone calling all the time to speed up him reading process — and to tell him if another editor was also reading it.

My advice to Teddy, then, was that he should query 5 or 10 agents right away (I cranked out a few more recommendations), and keep that many queries in circulation until he attracted a firm offer from somebody. I also cautioned him, though, not to contact Respected again until either he had some concrete news to report — that Teddy had landed an agent, that another editor was reading the book — or until Respected has had the new version for 4-6 months.

That’s not at all an unusual turn-around time these days, after all. And then, I would simply e-mail to ask if he is still interested.

Politely. Once. If Respected does not respond at that point, Teddy should move on.

Regardless of what happened next, however, under NO circumstances would it have ever been in Teddy’s best interest to contact Respected and say any version of, “Hey, what gives? You have not has not done as I expected!” Respected already knows how he has handled the manuscript; no good can come from reminding him.

So what, you may be wondering, was the overall moral here? Respect professional limits. Be polite. Resist the urge to hit SEND.

And no matter how many times you have queried or submitted, don’t assume that the pro asking to see your pages is saying anything more than that she wants to see your pages. If you’re in doubt whether you are being asked to submit exclusively, chances are that you’re not.

But, as always, if you’re not sure about what an agent or editor requesting your manuscript wants you to do, ask. Once. Politely. And in the proper forum. But do bear in mind that once you cry wolf, you can’t take it back.

Wow, this was a long one, even by my standards, wasn’t it? Well, when I disillusion people, I like to do it thoroughly. Keep posting those good questions in the comments, everyone, and keep up the good work!

So you’ve pitched successfully — now what? Part V: presenting your manuscript so its glory shines unfettered

I had to laugh, campers: remember Tuesday’s lengthy post on cover letters for submissions, and, by extension, on the many, many benefits of tailoring one’s communications with agents, editors, and the rest of us that read for a living in such a way that (a) one demonstrates a laudable ability to communicate clearly in writing, (b) one displays an admirable willingness to follow the directions given in the request for pages, and (c) one practices a level of courtesy that indicates not only that one would be a pleasure to work with, but also that one does not expect the manuscript-requester either to have been holding her breath, awaiting your submission, or to drop all of her other work to pay attention to your pages the instant they arrive? You know, the post in which I explained with meticulous care that since so many aspiring writers are inconsiderate in their submissions, it would be very much in your interest to be the one submitter that day that greets Millicent the agency screener with professional politeness? To be, in fact, the one aspiring writer out of a thousand that puts in the effort and thought to render herself easy to help?

Once again, as so often occurs, the universe rushed to provide me with further examples to illustrate a discussion already in progress here at Author! Author! Yesterday, I found myself devoting hours to an author that expected me to abandon any work-related plans I might have had for my afternoon to pay attention to an essay he had written — as a potential guest post here, as it happens — without any prior warning. That in itself is too common to be irritating; it frequently takes writers years to accept that their deadlines are not the only ones with which the pros deal. The fact that he had pulled the same stunt on Monday, while less ordinary, had already confirmed him in my mind as someone that would not be especially easy to help.

Being an easy-going sort of person, however (or at least as easy-going as it is possible to be in a deadline-based business), my first response to his popping up again — and so soon, too — was not to dismiss him as inconsiderate or unprofessional. I intended merely to give him a gentle hint that the next time he wanted my advice, he should plan on asking, nicely, to book my time a week in advance.

That was my plan, anyway, until it became clear that he was outraged about Monday’s editorial feedback. You know, the stuff I’d spent an hour thoughtfully compiling for him on a moment’s notice.

Which, again, is not in itself unusual enough to raise my delicate eyebrows much. What did throw me a little — and make me think of our ongoing series — was that the tirade the author saw fit to e-mail me was clearly his immediate response to my editorial suggestions. That indeed surprised me: by the time most writers make their way into print, they have generally learned that their first responses to revision requests do not always match up with their subsequent thoughts on the subject. An experienced author might still compose that irate e-mail telling the editor that she must be out of her ever-loving mind, but he usually has the presence of mind not to hit SEND.

Why bring this up in the midst of a discussion on submission, you ask, other than to plant the seed in your mind that a prudent writer will wait a few days before taking issue with an agent or editor’s revision request? Two reasons: to illustrate my earlier point that how writers present themselves sometimes discourages the pros from trying to help them — and to remind everyone that the manuscript is not necessarily the only part of the submission that an agent, editor, or Millicent will weigh in deciding whether to represent a writer. The writing is the most important element, of course, but the professionalism of a submission packet and submission behavior that demonstrates both courtesy and a willingness to follow directions will also go a long way toward convincing a pro that yours is the project out of tens of thousands to select.

Perhaps equally important for first-time submitters to know, this is a business in which politeness counts, as do reputations. Although it may appear huge and monolithic to a writer trying to break in, U.S. publishing is actually a relatively small and diverse world. People talk.

Why might a writer want to be concerned about what they say? Well, let me put it this way: I already knew when the soon-to-be irate author approached me with a request to guest-blog that he tended to overreact to editorial feedback. I’d heard stories.

To be fair, such stories abound. One does not have to hang around publishing circles very long to learn that as a group, writers have a reputation for being hypersensitive to feedback, if not downright resistant to it. We also, I’m sorry to report, have gained the image of reacting with equally violent negativity to any suggested revision, be it a request to alter a single paragraph in Chapter 2 or to rework the entire last third of the book.

“What do you mean, I have to add a comma on line 3 of page 147?” the faceless author of professional anecdote rails. “That would utterly destroy my artistic vision! And you want me to stop using adverbs to modify every appearance of the word said? Madness!”

Like most stereotypes, the writer that flies into an insensate rage over the slightest criticism is largely mythical, of course, and his ubiquity is certainly exaggerated. In my experience, most writers serious about their craft do try pretty hard to be open to professional critique. And that can be genuinely challenging, as almost every aspiring writer thinks of her first manuscript, at least, as part of herself.

So when even the best-intentioned agent or editor says something as self-evidently helpful as, “You know, your target audience might respond better to this character if he didn’t swear in every sentence,” it’s not entirely surprising that a writer new to revision might hear not a practical suggestion to excise a few dozen specific words over the course of a manuscript with a hundred thousand of them, but a blanket condemnation of her writing style.

It’s even less astonishing than such a misinterpretation would have been fifty or sixty years ago. Most aspiring writers today are not aware of it, but the submission system used to be set up, at least in part, to inure them to the fact that one of the ways the pros help writers is by offering feedback. How so? Well, in the bad old days, a writer would send a manuscript (often, unwisely, his only copy) to a publishing house, and he would receive a response from some kind editorial assistant. Most often, that missive would be a form letter, thanking the writer for his submission but informing him that it did not meet the publisher’s needs at that time.

If the manuscript demonstrated even the slightest hint of what at the time was called promise, however, that editorial assistant — or even an editor — might well fill that letter with feedback and professional advice. And not only in the instances in which the editor felt the manuscript had sufficient publishing potential that the letter included a request to revise and resubmit: astonishingly often, the pros would take the time to say encouraging words to those only beginning to tread the path to writing professionally.

That meant, if a writer kept at it, she would see a definite progression in submission response. At first, she might receive only generic form letters, but if she worked on her craft and presentation, the next time around, the rejection might take the form of a nice note. After that, she might receive a few general editorial suggestions to improve her work. If she took those seriously, her next effort might spark a letter with detailed feedback, along with a request to resubmit the manuscript after those changes were made. And then, if she was hard-working, talented, and lucky enough to have written something that might appeal to the current market, an editor might well have acquired the book, even if it still needed some polishing.

The writer had, in short, time to get used to the idea that writing professionally meant being expected to make revisions. That wouldn’t necessarily mean that she liked it, of course, or that she would feel that all of the feedback would improve the book, but at least an aspiring writer could use the process in order to become accustomed to professional expectations.

Sounds nice, doesn’t it? “I’ll say it does, Anne,” feedback-starved writers everywhere sigh. “That system sounds as though it was not only much more pleasant for aspiring writers — once one became accustomed to receiving professional feedback, that is — but as though it would ultimately result in better books. Why on earth did they give it up?”

Well, not all of them did — there are still quite a few smaller publishing houses that at least try to adhere to this model. But even there, and certainly at the larger houses, the pressure not to give feedback or accept unsolicited submissions has been and continues to be immense: since the sheer number of writers actively seeking publication has risen astronomically since, say, 1952, it would be prohibitively time-consuming to respond to each manuscript individually.

Which is why, in case those of you that were shocked to learn the publishing industry doesn’t still operate like this had been wondering, most of the big houses had made the switch thirty years ago to requiring novelists to approach them through agencies. Before the mid-1970s, it was not at all uncommon for a fiction writer not to land an agent until after she sold her first book.

And it wasn’t always a minor book, either. According to editorial legend, Ordinary People was a direct acquisition, for instance. An editorial assistant discovered it in the slush pile, the immense stack of unsolicited submissions that used to build up to avalanche proportions in every major house.

Going through the slush pile took immense amounts of time, as you might imagine, so you can hardly blame publishers for being relieved when agencies took over initial manuscript-screening duties. And for years, the submission process in the latter echoed what used to happen at the publishing houses, at least in part: an aspiring writer’s progress followed a definite arc.

It was a longer arc, though, because agencies were not eager to generate slush piles; instead of accepting unsolicited submissions, they required prospective clients to query first. And although a great many of those queriers did receive form-letter rejections, it used to be unheard-of for a query not to elicit any response at all. As a writer’s understanding of the querying process improved, she might reasonably expect to begin to receive first encouraging rejections (“Although this is not for me, it’s an intriguing premise — keep trying!”), then requests for pages. Indeed, as recently as five years ago, agents could occasionally be heard opining at conferences that if a writer was receiving only form-letter replies, there must be something wrong with his query.

Seems so long ago, doesn’t it? Now, it’s downright common for agencies not to respond to queries at all if the answer is no.

Before ten or fifteen years ago, though, the submission process followed the earlier publishing house norms even more closely than querying did. Agencies would almost always ask for only the first few pages at first; if an agent requested the entire manuscript, it meant she was really excited about the book. If submitted pages received a form-letter reply, it meant that the agency did not consider the manuscript a serious contender for representation. If the manuscript showed promise, however, the rejection might still contain some form-letter elements (“I’m sorry, but I just didn’t fall in love with this book.”), but it might also contain a few sentences of praise and encouragement.

That way, the writer could learn something from the rejection. He could learn even more if he received what was known as a rave rejection, an apologetic letter explaining what the agent liked about the manuscript, as well as the reasons that she did not believe she could sell it. Although revise and resubmit requests became less common with the advent of the personal computer — which caused an increase in submissions beyond anything the publishing world had ever seen — agents would sometimes test a writer’s talent and flexibility by asking for specific revisions before signing him. More often, though, an agent would take a chance on a book that was nearly polished, reserving the revision requests for after the representation contract was signed.

So, again, while some aspiring writers did strike lucky with a first query or first submission, the norm was an ever-increasing level of feedback and much subsequent revision. Although having to land an agent typically added considerable time to the publication process, the savvy writer could learn a great deal about what it would be like to work with an editor.

Today, however, time constraints and constantly rising query numbers have resulted in both less feedback along the way and an expectation that a writer will already be producing perfectly-polished manuscript pages by the time of first submission. That’s a tall order, but not without justification: any reputable agency will receive too many clean, well-written, professionally-formatted manuscripts to worry much about the promising projects that don’t rise to that standard. A serious writer will pick herself up, dust herself off, and learn how to do better next time, right?

That’s Millicent’s belief, anyway. But since writers now are so seldom told why their submissions were rejected — indeed, it’s become common not to get back to the writer at all if the answer is no, even after a request for the full manuscript, something that stuns most aspiring writers to learn — it’s harder than fifty years ago to learn how to improve one’s submission. It’s harder than it was fifteen years ago. Heck, it’s harder than it was five years ago.

Which is why, as you might have guessed, I started this blog seven years ago — seven years ago next week, in fact, should anyone want to send flowers. And should any of you have thought, “My God, why would Anne put up with that guest blogger’s weird response to her feedback?” that’s also why I periodically ask established authors to share their experiences with you. It’s simply a whole lot harder than it used to be for aspiring writers to gain that experience on their own.

So let’s turn our focus to that most practical of matters, how to pull together a submission packet. And, while you’re at it, using that packet as a subtle means of demonstrating that not only are you a writer serious enough about your work to learn how to present it professionally — rather than, say, expecting an agent or editor to take the time to explain how you might improve your submission next time — but that you also would be a courteous, upbeat client careful about following directions, open to constructive criticism, and generally a joy to help.

Let’s start with the most obvious question: how do you get your manuscript to the agent?

Mailing your submission so it arrives looking good
At the risk of making those of you in love with online querying and submission groan, I should preface the practical by saying that most of what follows is directly applicable to the hard-copy submission of requested materials via mail. It’s also, to head off any misunderstandings at the pass, intended to advise only writers submitting book manuscripts and book proposals; other branches of publishing have different rules.

And please don’t tell me that simply nobody accepts mailed submissions anymore. Even in these mercurial days of e-mailed queries, electronic submission, and Hubble telescope photographs of far-flung celestial bodies (I’m a sucker for a nice snapshot of Jupiter), most agencies still prefer paper submissions. Heck, many still insist on mailed queries as well.

Why? Well, fear of computer viruses, for one thing. Every single e-mailed submission Millicent opens is one more opportunity for something nasty to infest the agency’s computer system. But there’s another reason that both Millie and a submitter might, given the choice, prefer hard-copy submission: it’s so much easier for an electronic submission to get lost.

Why, you ask, your face a frozen mask of horror? Well, when Millicent gets on an online submission reading roll, she hits the DELETE key more than any other, right?. So it’s not too surprising that her finger would slip occasionally. Force of habit, really; the lady rejects a heck of a lot of manuscripts between lunch and checking out for the day.

For reasons both of tradition and prudence, then, a lot of writers are going to be in the market for shipping containers for their manuscripts. Yet as insightful long-time reader Jen wrote in to ask some time back, it’s far from self-evident what kind of container would look professional to Millie:

Sending off all those pages with nothing to protect them but the slim embrace of a USPS envelope seems to leave them too exposed. Where does one purchase a manuscript box?

An excellent question, Jen: many, many aspiring writers worry that a simple Manila envelope, or even the heavier-duty Priority Mail envelope favored by the US Postal Service, will not preserve their precious pages in pristine condition. Especially, as is all too common, if those pages are crammed into an envelope or container too small to hold them comfortably, or that smashes the SASE into them so hard that it leaves an indelible imprint in the paper.

Do I sense some of you scratching your heads? “But Anne,” head-scratchers everywhere ask, and bless their experience-seeking hearts for doing so, “once a submission is tucked into an envelope and mailed, it is completely out of the writer’s control. Surely, the Millicents that inhabit agencies, as well as the Maurys that screen submissions at publishing houses and their Aunt Mehitabels that judge contest entries, are fully aware that pages that arrive bent were probably mangled in transit, not by the writer who sent them. They can’t blame me for mashed mail, can they?”

Well, yes and no, itchy ones. Yes, pretty much everyone who has ever received a mauled letter is cognizant of the fact that envelopes do occasionally get caught in sorting machines, if not actually mauled by playful bands of orangutans with a penchant for playing volleyball with objects with pointy corners. Mail gets tossed around a fair amount in transit. So even a beautifully put-together submission packet may arrive a tad crumpled.

Do most professional readers cut the submitter slack for this? Sometimes, but if Millicent’s just burned her lip on that latt? she never seems to remember to let cool, it’s not going to take much for the next submission she opens to irritate her a little. Especially if the submission she happened to be perusing while reaching for her latt? was a revise-and-resubmit job that apparently did not take her boss’ thoughtful earlier editorial advice.

To coin a phrase, appearances count. You should make an effort to get your submission to its intended recipient in as neat a state as possible. How does one go about insuring that? The most straightforward way, as Jen suggests, is to ship it in a box designed for the purpose. Something, perhaps, along the lines of this:

Just kidding; no need for a medieval Bible box here. What most professional writers like to use looks a little something like this:

This is the modern manuscript box: sturdy white or brown cardboard with a lid that attached along one long side. Usually, a manuscript box will hold from 250 to 750 pages of text comfortably, without allowing the pages to slide from side to side.

While manuscript boxes are indeed very nice, they aren’t necessary for submission; the attached lid, while undoubtedly aesthetically pleasing, is not required, or even much appreciated at the agency end. Manuscripts are taken out of the boxes for perusal, anyway, so why fret about how the boxes that send them open?

In practice, any clean, previously-unused box large enough to hold all of the requested materials without crumpling them will work to mail a submission. Don’t waste your valuable energies badgering the manager of your local office supply emporium for an official manuscript box; you may only confuse him. Anything close to the right size will do, but err on the large side: it’s easier to pad a manuscript around the edges to fit in a big box than to bend it to squeeze into a small one.

My finely-tuned editorial senses are picking up some resistance, are they not? Some of you dislike the notion of using just any old box, rather than one specially constructed for the purpose, I’m guessing I’m not entirely surprised. I hear all the time from writers stressing out about what kind of box to use — over and above clean, sturdy, and appropriately-sized, that is — and not without good reason. In the old days — say, 30+ years ago — the author was expected to provide a box, and a rather nice one, then wrap it in plain brown paper for shipping.

These old boxes are beautiful, if you can still find one: dignified black cardboard, held together by shining brass brads. They were darned near immortal, too; I have several that members of my family routinely sent back and forth to their agents in the 1950s, back when sending a manuscript across the country entailed sending it on a multi-week trek. To this day, not a sheet of paper inside is wrinkled.

Ah, tradition. For sending a manuscript, though, there’s no need to pack it in anything so fancy — or indeed, anything extravagant. No reasonable agent is going to look down upon your submission because it arrives in an inexpensive box.

In fact, if you can get the requested materials there in one piece box-free — say, if it is an excerpt short enough to fit into a Manila folder or Priority Mail cardboard envelope without danger of wrinkling — go ahead. This almost always will work for a partial or the briefer stack of materials acceptable to send in a query packet.

Do bear in mind, though, that for either a query or submission packet, you want to have your pages arrive looking fresh and unbent. Double-check that your manuscript will fit comfortably in its container in such a way that the pages are unlikely to wrinkle, crease, or — perish the thought! — tear.

The chances of avoiding those dreadful fates are substantially higher if you print all of your submission packet materials on bright white 20 lb. paper or better. I favor 24-lb., myself. Yes, it costs a few dollars more, but it honestly is penny-wise and pound-foolish to use cheap paper for submissions. Not only does heavier paper ship better, but it’s less likely to wilt over the course of the multiple readings a successful submission will often see at an agency.

It’s also, let’s face it, more attractive. As we saw last time, if you can look at a stack of printed pages and see even a vague outline of page 2 while you’re examining page 1, your paper isn’t heavy enough.

Look for a box with the right footprint to ship a manuscript without too much internal shifting. To keep the manuscript from sliding around and getting crumpled, insert wads of bubble wrap or handfuls of peanuts around it, not wadded-up paper. Yes, the latter is more environmentally-friendly, but we’re talking about presentation here. Avoid the temptation to use newspaper, too; newsprint stains.

While I’m on the subject of large boxes, if you’ve been asked to send more than one copy of a manuscript — not all that uncommon after you’ve been picked up by an agent — don’t even try to find a box that opens like a book: just use a standard shipping box. Insert a piece of colored paper between each copy, to render the copies easy to separate. Just make sure to use colored printer paper, not construction paper, or the color will rub off on your lovely manuscripts.

I don’t have time to box-shop. I’m right on top of a submission deadline, possibly one that is self-imposed!
Fair enough. If you’re pressed for time, your local post office is probably your best bet for one-stop shopping will probably stock manuscript-sized boxes, as does USPS online. Post offices often conceal some surprisingly inexpensive options behind those counters, so it is worth inquiring if you don’t see what you need on display.

Do be warned, though, that the USPS’ 8 ?” x 11″ boxes only LOOK as though they will fit a manuscript comfortably without bunching the pages. The actual footprint of the bottom of the box is the size of a piece of paper, so there is no wiggle room to insert a stack of paper without wrinkling it.

Trust me, that’s not something you want to find out after you’ve already printed out your submission — or when you are right on top of a deadline. If you’re in doubt about the internal size of a flattened-out box (as they tend to be at the post office), fold it into box shape and try placing a standard sheet of paper flat on the bottom. If it doesn’t lie completely flat, choose a larger box.

Yes, yes, I know: the USPS is purportedly the best postal service in the world, a boon to humanity, and one of the least expensive to boot. Their gallant carriers have been known to pursue their appointed rounds despite the proverbial sleet, hail, dark of night, and mean dogs. They have also been, as an institution, saddled with some of the nation’s most difficult budgeting requirements, so we may well be seeing postal services reduced. I, for one, find that deplorable.

But when faced with an only apparently manuscript-ready box on a last-minute deadline, the thought must occur to even the most sympathetic postal patron: what do they expect anyone to put in an 8 1/2” x 11” box other than a manuscript? A beach ball? A pony? A small automobile? Why not just design the box to hold a ream of paper?

I’m trying to submit on a budget. Is there any chance that I might pick up something appropriate for free?
Actually, yes, but it does mean opting for slightly more expensive postage. It’s usually worth it, though: far and away the most economical box source for US-based writers are those free all-you-can-stuff-in-it Priority Mail boxes that the post office provides:

Quite the sexy photo, isn’t it? Downright ravishing, considering that it’s of an object made of cardboard? . If you don’t happen to mind all of the postal service propaganda printed all over it, these 12″ x 12″ x 5 1/2″ boxes work beautifully, with a little padding. (Stay away from those wadded-up newspapers, I tell you.)

Whatever difficulties you may have finding an appropriately-sized box, do not, under any circumstances, reuse a box clearly marked for some other purpose, such as holding dishwashing soap. As desirable as it might be for your pocketbook, your schedule, and the planet, never send your manuscript in a box that has already been used for another purpose. Millicent considers it tacky.

Don’t pretend you’ve never thought about doing this. We’ve all received (or sent) that box that began life as an mail-order shipping container, but is now covered with thick black marker, crossing out the original emporium’s name. My mother takes this process even farther, turning the lines intended to obfuscating that Amazon logo into little drawings of small creatures cavorting on a cardboard-and-ink landscape.

As dandy as this recycling effort is for birthday presents and the like, it’s not appropriate for shipping a submission. It’s unprofessional — and if there’s ever a time when you want your work to be presented as professionally as possible, it’s when you’re submitting it.

Think about it: do you really want your manuscript to prompt an allergy-prone Millicent to mutter between sneezes, “Why does this submission smell of fabric softener?” (One drawback of nicer paper: it soaks up ambient smells like a sponge. My memoir’s editor evidently smoked a couple of cartons over my manuscript, and even now, years later, the marked-up pages still smell like the employee handbook in a Marlboro factory. I knew better than to hit SEND on my reaction to that until weeks after my asthma attack had subsided. And even then, I edited out any references to coughing.)

“But wait!” I hear the box-savvy cry, “Those Amazon boxes are about 4 inches high, and my manuscript is about 3 inches high. It just cries out, ‘Stuff your manuscript into me and send me to an agent!’”?

A word to the wise: don’t take advice from cardboard boxes; they are not noted for their brilliance. Spring for something new, and recycle that nice Amazon box for another purpose.

How can I keep my manuscript from being mistaken for an unsolicited submission?
Every time you send requested materials, without fail, you should write REQUESTED MATERIALS in great big letters in the lower left-hand corner of the submission envelope. If you have been asked to submit electronically, include the words REQUESTED MATERIALS in the subject line of the e-mail. This will help your submission to land on the right desk, instead of in the slush pile or recycling bin.

Why might an agency receive unsolicited materials to confuse with yours? The submission guidelines on their websites, usually, as well as confusion amongst writers that believe publishing still works as it did fifty years ago. To be absolutely clear, what agencies list on their websites’ general submission guidelines does not constitute a request for those materials; that’s just stuff they want to have handy while they’re considering a query. So a Millicent working in such an agency might routinely process first chapters, opening pages, or a synopsis with a query — all of these would, in the industry’s eyes, be unsolicited submissions.

The logic runs thus: guidelines that recommend submitting extra material with a query are generic, aimed at any aspiring writer who might conceivably be considering sending a query. By contrast, a solicited submission, a.k.a. requested materials, is one that an agent is waiting to see because she has asked a particular writer to send it following a successful pitch or query. Because the agent expressed positive interest in seeing those pages, the lucky requestee is fully justified in scrawling REQUESTED MATERIALS in letters two inches high in the lower right-hand corner of the envelope or shipping box, just to the left of the address, to assure that the submission lands on the right desk instead of the slush pile made up of, you guessed it, unsolicited manuscripts.

Everyone clear on the difference between solicited and unsolicited materials? Dandy.

Yes, readers who have been wishing I would drop all of this talk of cardboard and focus upon your concerns? “This is all very helpful, Anne, but a bit superficial, literally. I want to know what goes inside that manuscript box and in what order.”

Okay, let’s pretend for a moment that you have just been asked to submit materials to the agent of your dreams.

What goes in the box?
The first thing you should do is take a very close look at both the missive in which the agent expressed the request and the agency’s guidelines. Why? Well, just as generic requests vary in what agents ask queriers to send, so do requests for solicited material. While every agency and small publishing house seems to have a slightly different idea of what constitutes a standard submission packet.

Remember, part of what you want to demonstrate here is your professionalism and courtesy. You’re also being given an opportunity to show you can follow directions. So send precisely what the agent has asked you to send, no more, no less.

What might you be asked to send, you ask? Good question. Here are the most commonly-requested constituent parts, in the order in which they are generally expected to appear in the box:

1. Cover letter
We covered this one last time, right? Any questions?

2. Title page
Always include a title page, if any manuscript pages have been requested — yes, even if you have already sent the first 50 pages, and are now sending the rest of the book.

Why? Long-time readers, chant it with me now: because the submission looks more professional that way.

Also, like the cover letter, a properly-constructed title page renders it easy for an agent to track you down. Believe me, if the agent of your dreams falls in love with your manuscript, you’re going to want to hear about it right away. As luck would have it, we discussed how to construct a proper title page earlier in this series.

3. The requested pages in standard format, unbound in any way.
The operative word here is requested. If an agent or editor asked you for a partial, send PRECISELY the requested number of pages. Don’t fudge here — even if your novel features a tremendous cliffhanger on p. 51, if the agent of your dreams asked for the first 50 pages, send only the first 50 pages, period.

Actually, in this instance, you should send only the first 50 pages even if they do not end in a period. Even if the designated last page ends mid-sentence, stop there. When an agent or editor asks for a specific number of pages, send that number of pages — no more, no less.

They mean pages in standard manuscript format, by the way. It’s impossible to over-estimate the desirability of sending professionally-formatted submissions. If you’re brand-new to reading this blog or have somehow avoided my repeated and vehement posts on standard format for manuscripts over the last seven years, you’re in luck: earlier in this series, I provided a quick reference guide to proper formatting, for your double-checking convenience.

4. A synopsis, if one was requested, clearly labeled AS a synopsis.
With fiction, when an outline is requested, they usually mean a synopsis, not the annotated table of contents appropriate for nonfiction. For nonfiction, an outline means an annotated table of contents. Most of the time, though, what an agent will ask to see for either is a synopsis.

5. Author bio, if one was requested.
An author bio is a one-page (double-spaced) or half-page (single-spaced) plus photo account of the submitting writer’s professional credentials. Typically, when an agent submits a manuscript or book proposal to editors, the author bio is tucked immediately at the end of the manuscript or sample chapter.

6. A SASE big enough to fit the entire manuscript.
For those of you new to the SASE, it’s an acronym for self-addressed, stamped envelope. For a submission, the SASE should be large enough to send back every scrap of paper you’re mailing to the agency.

Emphasis on the stamped part: always use stamps, not metered postage, for the SASE. That’s probably going to be a lot of stamps: due to the paper-consumptive rigors of standard format, one rarely, if ever, meets a full-length manuscript that weighs less than two pounds.

That means some luckless intern is going to have to tote it to the post office personally. Don’t make her life more difficult by sticking metered postage on the package.

If the requested pages fit in a Manila or Priority Mail envelope, it’s perfectly acceptable to fold a second one in half, stamp and address it, and tuck it in the submission package. But how does one handle this when using a box as a SASE?

Well, it would be impracticable to fold up another box inside. If you have been asked to send so many pages that you need to pack ‘em in a box, paper-clip a return mailing label and stamps to your cover letter, along with a polite request that the agent would affix both to the shipping box in the event of rejection. To be on the safe side, explain in your cover letter how you want them to reuse the box: peel the back off the mailing label, stick it over the old label, affix new postage, and seal.

You can also nab one of those tough little everything-you-can-cram-in-here-is-one-price Priority Mail envelopes, self-address it, add postage, and stick it into the box. If you don’t care if your manuscript comes back to you a little bent, this is a wonderfully cash-conscious way to go. Those envelopes are surprisingly tough, in my experience — what are they made out of, kryptonite? — and while the pages don’t look too pretty after a cross-country trip in them, they do tend to arrive safely.

And think about it: if you’re getting the manuscript back, it’s because Millicent’s rejected it. Who cares if the pages show up on your doorstep bent?

In case you couldn’t tell, I’m not a big fan of writers over-investing in impressive return postage — or of aspiring writers shelling out the dosh to overnight their submissions. Neither is necessary, and quick shipping most emphatically won’t get your work read faster.

Or taken more seriously. Don’t waste your money.

7. Optional extras.
For a partial, if you want to send a second, business-size envelope SASE as well, to make it easy for Millicent to request the rest of the manuscript, place it at the bottom of the packet (and mention it in your cover letter.)

If you don’t want to spring for delivery confirmation, include a self-addressed, stamped postcard for the agency to mail to you to acknowledge receipt of the manuscript. They don’t always send it back, but usually, they do. To generate a chuckle in a hard-worked Millicent, I always liked to send a SASP that looked like this — although with a stamp attached, of course:

Don’t worry about this causing extra effort; it doesn’t, and you will have proof that they received it. This is important, because manuscripts do go astray from time to time. You can also have the post office track the box for a low fee.

8. Pack it all in a durable container that will keep your submission from getting damaged en route.
Again, any questions?

And that, my friends, is the low-down on the submission packet. Don’t forget that every syllable you send to an agency is a writing sample: this is a time to use impeccable grammar, punctuation, and printing, please. No smudges or bent corners, either. Make it all pretty and hope for the best.

And don’t forget to keep sending out queries — and, if requested, other submissions — while you’re waiting to hear back. If there’s one thing that veteran submitters have learned from experience over the past five years, it’s that they don’t always hear back. Yes, even on a full manuscript. Keep moving forward.

Above all, comport yourself at every point throughout like a professional writer ready and willing to be helped to publication. Try to think of the submission stage as on-the-job training in how to keep your cool and deliver the goods.

Yes, it can be a very frustrating process, but believe me, the more successful you are, the more often you will be asked to revise your work, do promotion, and engage in other activities that, given their druthers, most writers would choose not to do. It’s going to be tempting at some point along your learning curve to beard the heavens with your bootless cries over the abject unreasonableness of anyone but the artist having a say over how to manifest her artistic vision.

But remember, writing is not just for the writer — it’s primarily for the reader. Is it really so unreasonable to believe that agents and editors with years of experience shepherding books from the writer’s desk to a particular target audience might conceivably be able to give you some good advice?

And if you doubt that — and I sense that some of you do — please, for my sake, consider two more things. First, do you recall that irate author I talked about at the beginning of the post, the one that glanced at my feedback, raced to his computer, and shot off an e-mail in the first throes of injured ego? He thought I was telling him to do the precise opposite of what I actually advised.

I suspect that he realized that as soon as he calmed down; he’s a reasonable guy. I also suspect that even as I write this, he is bitterly regretting that he hit SEND.

More importantly from a professional point of view, he wasted what must have been an hour of his time venting at me because he just hadn’t read very carefully. And caused me to waste a couple of hours of my time soothing him to the point where he could hear what I was actually saying. How much easier and less stressful it all would have been had he not acted on his initial impulse — and how much more likely, frankly, I would have been to help him out when his next book comes out.

Writers usually learn this from unpleasant experience, but I like to help speed up that learning curve. Which is why I would also like you to consider this: reactions like our friend’s are the reason that writers as a group have gained a reputation for over-sensitivity to feedback. Agents and editors do have a pretty good reason to choose writers, as well as manuscripts, with care.

Be a delight, if you possibly can — or at least save your most vehement responses for the moments when it counts most. Remember, it takes only a few isolated tantrum-throwers to give the whole lot of us a bad reputation. Keep up the good work!

Great! I’ve just gotten what I wanted. So what do I do now?

I could begin today’s post with my usual humorous take on the topic at hand, but if my inbox is any indication, quite a few local writers pitched their books at a conference near the airport, and did it well. And, if the past couple of posts are to be believed — and they are! They are! — I had suggested to the lucky folks that received requests for pages hold off on sending off any or all of a manuscript to an agent or editor that requested it. Why would I advise such a thing? To allow time to read it through IN ITS ENTIRETY, IN HARD COPY, and preferably OUT LOUD. That way, I opined, my readers could avoid the sinking feeling so common amongst successful pitchers a month or two after the conference, stemming from the realization that they’ve mailed or e-mailed a manuscript with a big, glaring, and easily-fixable error on page 1. Or 2. Or 58.

Oh, it happens. More often than writers would like to admit, as a group, we tend to become hugely excited by positive reinforcement from agents or editors. Rushing a manuscript out the door before it’s completely polished is perhaps an inevitable result.

Or is it? I hope not. Let’s face it, though, it is stressful to have a pro say yes to a pitch or query.

Oh, stop rolling your eyes, writers who have yet to pitch or query. Okay, so it’s not as stressful as when an agent says, “No, thank you,” but you would be astonished at how many pitchers and queriers work tremendously hard to cajole a “Yes, I would like to read your work” — and then realize with a shock that they have very little idea how to comply with that delightful request.

To help last weekend’s successful pitcher over that particular hurdle, as well as to arm the rest of you with the practical know-how you will need when your turn comes, I am devoting this post to a bread-and-butter discussion of what a request for pages actually entails. We shall be discussing the niceties of submission later in the week, but for now, let’s just concentrate on the basic question: what does an agent or editor actually expect?

What a writer should do if an agent requests pages
If a query or pitch operates as you hope it will, an agent will typically ask the writer to send either the entire manuscript (rare), a specified number of pages from the beginning of the book (substantially more common), or, for nonfiction, the book proposal. Unless the agent specifically tells you otherwise, this means that he is expecting to receive it as hard copy, sent by regular mail.

Yes, even if you queried the agent via e-mail or through the agency’s website. Publishing is still largely a paper-based enterprise, after all.

If an agent prefers e-mailed submissions, she will tell you point-blank, asking you to send it as an attachment to an e-mail. (Under no circumstances should you ever send a computer disk or CD-R with your book on it — it will be returned or tossed in the trash without being opened.) Occasionally, an agent will request a PDF, but again, unless the agent specifically tells you otherwise, send any requested electronic materials in Microsoft Word.

What’s that you say? You prefer another word processing program? Too bad. A US-based agent will be expecting to see a document in Word. Sending it in any other format will generally get a submission rejected unread.

Why? Word is what the major publishing houses use, so if the agent of your dreams is going to submit electronically to a publishing house, that’s how the editor would expect to receive it. It’s also the format a publishing contract will specify for the soft copy Author X must deliver to the publisher by Date Y.

I hear the Word-averse groaning, but submitting in another format — or sending a document the agent cannot open — is widely considered unprofessional. Try to think about the necessary conversion in terms of all the time it will save you in the long run. If the agent of your dreams likes to submit to editors electronically, you would have to present her with a Word file for your work, anyway. You’re just jumping the gun a little.

Speaking of the horrific possibility that the agent or editor will not be able to open your attachment, be sure to send it as a .doc file, not .docx, so even an agent operating on a very old computer will be able to read it. If you work on a Mac, make sure to send it as a Windows-friendly document — and do be aware that older versions of Windows prefer shorter document names than any version of Word for the Mac.

Make sure, too, to title the file with your last name and the title of the work (abbreviated, if necessary); you wouldn’t believe how many files agencies receive entitled first chapter for {agent’s name} or something similar. Mighty hard to tell ‘em apart.

Sometimes, an agent will ask for attachments as rtf (rich text format), a version without the formatting bells and whistles that render documents hard to translate across word processing systems; if you don’t habitually work in Word, but send your document in rtf, any Word user should be able to open it. As I mentioned above, some agents request submissions in PDF format — especially those who choose to read submissions on a Kindle, rather than on a computer screen, as is becoming increasingly common — but it’s seldom preferred, as it’s hard to edit.

Other than that, an electronically-submitted manuscript should be identical to one to be submitted in hard copy: in standard format for book manuscripts (don’t worry; I’ll be showing you what that looks like on the page later this week) and containing a title page, so the agent of your dreams may contact you to tell you how much she loved it. Include the title page as the first page of the manuscript document, not as a separate file. The title page should not be numbered; the first page of text is page 1.

If the prospect of figuring out how to make any page other than the first page 1 induced a swoon, never fear: it’s actually quite easy in Word. Under the FORMAT menu, select DOCUMENT, then LAYOUT. You will find an option for DIFFERENT FIRST PAGE. Once you click that, you can go into the header and remove the slug line for the first page of your document, and thus the page number.

I see some raised hands waving frantically out there in the ether. “But Anne,” disembodied voices everywhere cry, “that would only get rid of the page number as it appears on the first page. If I copy-and-paste my title page into my text document, wouldn’t the first page of text end up being labeled page 2?”

Why yes, it would, disembodied questioners — unless you were clever enough to have set the pagination to begin at zero. To accomplish that, while you are tinkering with the header, choose the FORMATTING PALETTE from under the VIEW menu, then select HEADER AND FOOTER. The FORMAT PAGE NUMBER option will offer you the opportunity to select what number the pagination will START AT… Type in 0, and you’re home free.

Sound like a lot of work? It can be. Yet another reason that, given the choice, a savvy writer might want to opt to submit in hard copy.

If the agency accepts submissions in both hard or soft copy, which should I choose?
Given my druthers, I would always opt for hard copy. Why? Because the human eye reads much more quickly on a backlit screen than on a printed page. It’s more conducing to skimming than hard copy, even for professional readers. (Perhaps especially for professional readers, who have a lot of submissions to get through in a day.)

It’s also more work for an agent to reject a paper copy, as opposed to the single action of hitting the DELETE key required to remove an e-submission from her life forever. Don’t believe me? Okay, think about it: to reject a hard-copy manuscript, Millicent has to pull the SASE out of the submission packet, grab a form letter off the top of the stack on her desk, fold it, and stuff it into the SASE. Rejecting an electronic query, on the other hand, requires at most pasting form-letter rejection into a return e-mail — or, again, simply hitting the DELETE key. Much less work.

“But Anne,” some of you shout, and who could blame you? “I could understand just hitting the DELETE key for a query, but surely, if an agent or editor has requested a manuscript, she would take the time to inform the writer if she’s rejected it, right?”

Actually, not always. An increasing number of agencies get back to submitters, as well as queriers, only if the answer is yes. Checking submission guidelines carefully can save a writer months of nail-biting worry.

And yes, you might end up biting your nails endlessly even if you have had a face-to-face meeting with an agent or editor. While a successful pitch usually means being able to skip the query stage, it does not always mean that those requested materials will be handled any differently than any other submission. If the agency in question generally relies upon form-letter rejections or does not contact the submitter unless the answer is yes, chances are good that these policies will apply to a rejected post-pitch manuscript as well.

However an agent has asked you to submit, though, do as he asks. If there is one inviolable rule to bear in mind while preparing a submission packet, it is surely send the agent precisely what he has asked you to send.

Not following this basic precept can — and usually does — result in instant rejection. That deserves its own heading, does it not?

How do I know what to put in my submission packet?
Chant along with me, campers: send precisely what the agent asked to see — no more, no less. Plus a SASE, if you’re submitting by mail.

Being hyper-literal often doesn’t serve an aspiring very well along the frequently perilous road to publication, but submission is one instance where it’s a positive boon. If the agent asked to see the first 50 pages, send the first 50 pages — not the first 49, if a chapter happens to end there, or 55 if there’s a really exciting scene after page 50.

And if page 50 ends mid-sentence, so be it. Trust the agent or editor that asked you to send 50 pages to be familiar enough with how manuscripts work to understand that very few of them feature scenes or chapters that end precisely at the bottom of page 50.

Why is it so very important to follow submission instructions exactly? Because the quality of the writing is not necessarily the only factor an agent weighs in deciding whether to represent a client. The ability to follow directions tends to be a quality that agents LOVE to see in writers, since it implies the writers in question possess two skills absolutely essential to working well with an editor — no, make that three: an ability to listen or read well, a capacity for setting goals and meeting them, and a professional attitude.

That’s right, those of you who did a double-take at that first one: the reading comprehension problems on the SAT actually did relate to something practical in adult life. A writer who has a hard time reading an e-mail from her agent and doing what she’s been asked to do is — wait for it — inherently more time-consuming to represent than a writer with good reading comprehension skills.

It’s just that simple. As your first opportunity for demonstrating your sterling reading comprehension skills to the agent of your dreams, getting the contents of the submission packet right is monumentally important.

Yes, even if you receive the request for materials verbally, at the end of your pitch meeting. No matter how you receive your instructions, however, here are a few tips for making sure you’ve got them all handy for the moment when you actually begin assembling your submission packet.

If an agent asks you for pages in the course of a pitch meeting, take the time to write down a list of what the he is asking you to send. Read it back to him, to make sure you caught everything. (Trust me, if you’re face-to-face with an agent who has just said yes to you, you won’t be thinking with your usual clarity.)

If an agent has already asked you for pages in the course of a pitch meeting, but you did not think to write down specifics in the moment, try doing it now. Then track down the agency’s website and compare your list with its submission guidelines, if any are listed.

If the agent makes the request in writing, read the missive through several times, then sit down and make a list of what he’s asked you to send. Wait at least 24 hours before re-reading the communication to double-check that every requested item made it onto the list. THEN assemble your submission packet, checking off each element as you place it into the envelope or box.

Clever longtime reader Tad came up with a brilliant extra level of fail-safe reading comprehension security: after you have assembled the submission packet, hand it, your list, and a copy of the letter from the agent to someone you trust — a parent, a significant other, a best friend, or any other friendly, detail-oriented person you’re relatively certain isn’t harboring a secret desire to see you miserable — and ask that person to check that (a) the letter and the list correspond exactly and (b) you’ve included every necessary element in the packet.

Yes, it’s that vital to get it right. (And yes, I’m aware that I’m using the yes device quite a lot in this post. Just trying to keep things positive.)

I’m sensing some confusion out there in the ether. “But Anne,” a few timid souls pipe up, “am I missing something here? How difficult could it possibly be to print up the number of pages the agent requests, place them in an envelope, and pop it in the mail? Are you saying that she might ask to see something other than the manuscript?”

Often, yes. There are also a couple of elements that virtually any US-based agent will expect to see in a submission packet, whether or not she asks you to include them. To understand why, let’s go through the possibilities of what you might be asked to send.

What might an agent ask to be sent — and what should you always send anyway?
Since there is no industry-wide standardization of what precisely belongs in a submission packet, any given agent may ask for a different array — and you already know to send precisely what each asks you to send, right? However, the most commonly-requested elements are:

The requested pages in standard manuscript format, unbound.
The most popular lengths to ask for are the first chapter, the first three chapters, the first 50 pages, the first 100 pages, and the entire manuscript. Every page should be in standard format for manuscripts. In other words, it should not resemble a published book, nor should it be identical to a short story submission. (Again, we’ll be talking about this at greater length later in the week.)

A few cautionary notes, for the benefit of those of you new to formatting books or book proposals: manuscripts absolutely must be double-spaced, in 12-point type (preferably Times, Times New Roman, or Courier), printed on only one side of the page with one-inch margins, and feature indented paragraphs. (No, business format is not proper here — for a full explanation, please see the BUSINESS FORMAT VS. INDENTED PARAGRAPHS category at right.)

A synopsis.
For fiction, this is a description of the major twists and turns of the plot, told as vividly as possible. (And don’t kid yourself that the writing doesn’t count here: every syllable you submit to an agent being a writing sample,) For nonfiction, it’s a summary of the central question the book will address, why the question is important to answer, and a brief indication of what evidence you will use to bolster your arguments. (For tips on how to pull this off in what is often an intimidatingly small number of pages, please see the HOW TO WRITE A SYNOPSIS FROM SCRATCH and/or HOW TO WRITE A NONFICTION SYNOPSIS categories at right.)

An author bio.
This is an extended version of the query letter’s 1-paragraph description of your life, with emphasis upon your writing credentials, your education, and any experience that would lead an observer to regard you as an expert on the subject matter of your book. For a crash course on how to write one, please see the HOW TO WRITE AN AUTHOR BIO category.

The book proposal.
Book proposals are marketing packets used to sell nonfiction. For an explanation of what should go into it and how to put it together, please see the HOW TO WRITE A BOOK PROPOSAL category. (This is starting to read like the back of a greatest hits album, isn’t it?)

A marketing plan.
This request was unheard-of for novels until just a couple of years ago, but beginning five years ago or so, the marketing plan enjoyed a vogue as a submission packet addendum for fiction. Essentially, it’s a toned-down version of the marketing plan in a nonfiction book proposal (and thus a description of how to write one may be found under the HOW TO WRITE A BOOK PROPOSAL category): a description the target audience for the book and how to reach them. Bear in mind that what anyone who asks to see a marketing plan has in mind is what the author will be doing to promote the book, not the publishing house’s efforts, so just saying, “I will make myself available to go on a book tour,” probably isn’t going to impress anybody.

Think creatively: who is your target reader, and where do folks like that congregate, physically or virtually?

Those are what an agent will probably ask to see. For tips on how to present these professionally, how to box them up, in what order they should be stacked, etc., please tune in later in the weeks. (Oh, you thought I would send you into that minefield without any guidance?)

Here is a list of what he will almost certainly not mention in his request, but your submission will appear substantially more professional if you also include:

A cover letter thanking the agent for asking to see the requested materials and repeating the writer’s contact information.
I’m always astonished at how many aspiring writers just throw a manuscript into an envelope without even attempting any polite preliminaries. It’s rude — and, given how many queries an agency processes in any given week, it’s not a grand idea to assume that the person who opens your submission envelope — almost certainly Millicent, not the agent herself — will instantly recall who you are. We’ll be talking about how to construct this important missive later in the week.

A title page for your manuscript or partial.
Again, most submitters omit this, but an already-established writer would never dream of submitting a manuscript anywhere without a title page, since a professional title page includes information absolutely vital to marketing the book: the book category, the word count, the title (of course), the author’s contact information. (For an explanation of all of these elements, how to put them together on a page, and illustrations of what a professionally-formatted title page looks like, see me later in the week.)

If you are submitting via mail, a stamped, self-addressed envelope (SASE) large enough to send the entire submission packet back to you.
As with queries, not including a SASE is generally considered an instant-rejection offense. While it’s classy to include a letter-sized SASE in case the agent wants to respond in writing, the SASE in a submission is an envelope or box labeled with your address and enough postage (stamps, not metered) to get it back to you in one piece. (If that sounds complicated, don’t fret: we’ll be talking about how to handle the many permutations of SASE soon.)

Some indication on the outside of the envelope that the agent or editor asked to see what is within.
Since agencies receive many, many submissions, both requested and not, with every single mail delivery, it’s an excellent idea to write REQUESTED MATERIALS in great, big letters on the top of the envelope or box containing your submission packet. This will help ensure that your package ends up in the right pile on the right desk. As unsolicited manuscripts are almost universally rejected unread, the last thing in the world you want is for your requested materials to be mistaken for them, right?

For the same reason, if an agent has asked you to submit pages via e-mail, it’s prudent to include the words REQUESTED MATERIALS in the subject line of the e-mail. Better safe than sorry, I always say.

Oh, and never, ever send an agent — or anybody else, for that matter — your only copy of anything. To that, allow me to add Anne’s Axiom of Submission: never spend the money to ship anything to an agent overnight unless they specifically ask you to do so.

Contrary to popular opinion amongst aspiring writers, overnight shipping will not get your packet read any quicker, so it’s just a waste of money. Within the US, the significantly less expensive USPS Priority Mail will get it there within 2-3 business days, and at a fraction of the cost. That is quite fast enough.

Assuming that at least some of you are still with me, I shall now move on to the single most-asked question amongst submitters everywhere:

Okay, now I’ve sent my submission packet. How soon will I hear back?
Well, let me put it this way: I wouldn’t advise holding your breath. Even if you submit a partial and an agent decides that she’d like to see the rest of the book, you’re probably not going to hear about that exciting development right away.

Stop glaring at me like that. You’ll save yourself a lot of heartache if you understand this: as I explained over the weekend, no matter how enthusiastically an agent solicited a manuscript, trust me, she will neither have cleared her schedule in anticipation of receiving your materials nor will drop everything to read it the instant it arrives. Agents are extremely busy people, after all.

So expecting to hear back within a few days or weeks is not particularly realistic. As with query letters, the length of time an agency takes to make a decision on a manuscript varies wildly, but in these days of shrinking agency staffs — are you sitting down? — it’s typically measured in months.

And not necessarily one or two, either. It’s not unusual for a writer not to hear back for 3-6 months on a submission. Heck, I know writers who have been startled by representation offers after more than a year.

There is one grand exception to this general rule, however: if an agent knows that there are other agents actively competing to represent you, he — or, more likely, his assistant — will sometimes bump your manuscript up in the reading queue. If you can legitimately tell him that another agent has already made an offer, you will be astonished at how quick a turn-around time can be.

Otherwise, expect your packet to have to do some serious time in a pile, along with all of the other submissions awaiting review. Most agencies list their average turn-around times on their websites or in their agency guide listings, to alert aspiring writers to what can be an extended wait.

Why does it take so long, you wail? Well, as I said, there will probably be quite a few manuscripts that arrived before yours. If waiting in a queue seems unfair now, think about it again after an agent has had a manuscript for a month: how would you feel if one that arrived the next day were read before yours?

Another reason that turn-around times tend to be slow is — again, you might want to brace yourself against a large, supportive piece of furniture– the agent who requested the materials is not usually the only, or even the first, person to read a submission. Remember our pal Millicent the agency screener? Guess what her job entails after she finishes screening all of those query letters?

That’s right: she’s usually the one deciding whether a submission makes the first cut; at some agencies, two Millicents have to agree that a manuscript is of publishable quality and a good fit for the agency before the agent sees it.

Hey, I told you to brace yourself.

Unfortunately, as long-time readers of this blog are already glumly aware, Millicents are trained to find reasons to reject manuscripts first and foremost, rather than reasons to accept them: since her job is to thin the number of submissions her boss will have to read (often in the agent’s spare time, rather than at work, incidentally: yet another reason that turn-around times tend to be slow), a good Millicent may reject as many as 90% of submissions before they get anywhere near the agent. (For a truly frightening look at some of the most common criteria she uses to thin the herd, you might want to check out the FIRST PAGES AGENTS DISLIKE or AGENCY SCREENERS’ PET PEEVES OF THE NOTORIOUS VARIETY categories at right. I warn you, however, these posts are not for the faint of heart.)

Even more unfortunately, submitters are seldom given concrete reasons for rejection any more. (For a thoroughly depressing explanation why, please see the FORM-LETTER REJECTIONS category at right.) This means, in practice, that an aspiring writer may not gain any useable revision information from the submission process at all.

I know; it’s awful. If I ran the universe, or even just the publishing industry, it would not be this way. Queriers and submitters alike would receive meticulous kindly-worded explanations of why Millicent or her boss had decided to reject them, so it would be easier to learn something from the process. Public libraries would also be open 24 hours per day, staffed by magnificently well-read and well-paid staff more than willing to stock good self-published and print-on-demand books (as most US libraries currently will not, as a matter of policy), and hand out ice cream to every child departing with a checked-out book, in order to instill in wee ones the idea that the library is the best place ever.

Under my benevolent régime, schoolteachers would also be paid exceptionally well, every citizen could afford to buy a few books by promising new authors every week, and municipal fountains would flow freely with chocolate milk for all to enjoy. Oh, and Truman Capote, Dorothy Parker, and Madame de Staël’s birthdays would be international holidays.

In case you may not have noticed, none of these delightful things is yet true — I share a birthday with ol’ Truman, and I have yet to observe any significant public rejoicing. So I think it’s safe to assume that I don’t yet run the universe. Sorry about that.

Despite deviating sharply from what I personally would like to see happen, the submission process is far from impossible to navigate: every year, hundreds of first-time authors impress agents enough to land representation contracts. But there is a reason that acquiring an agent is so often described in fishing terms: she landed a great agent, his agent is a great catch.

Sometimes they’re biting; sometimes they aren’t.

Being aware of that going into the process can help a writer keep pushing forward. Which is precisely what you need to keep doing while that pro is pondering your manuscript: keep your chin up, keep writing on your next book — and keep querying and submitting to other agents.

That’s the sane and sensible way for a savvy writer to make her way through this often intimidating and mysterious process — don’t put all of your proverbial eggs into a single basket, especially not one being toted by someone as professionally touchy as Millicent. That way lies despair.

Feeling slightly overwhelmed? That’s understandable: there’s a great deal more to responding professionally to a request for pages than most aspiring writers realize. Don’t worry, though — by the end of the week, you’ll understand the process so well that you’ll be able to do it in your sleep.

Now may I suggest that all of us get some? Keep up the good work!

Surviving a writers’ conference with your dreams, sanity, and energy in one piece, or, if a stone can muster a smile, so can you

I hope that those of you attending the PNWA’s annual shindig this weekend will pardon my delaying the promised final post on writing conferences — after the tragic events of Thursday night and Friday morning, I felt that we could all use a bit of a breather from stark reality. Besides, I thought my online time would be better used responding to individual questions: I’ve heard from about a dozen conference attendees who have apparently been taking breaks between sessions to nip back to their respective hotel rooms, log onto the Internet, and shoot me a question about pitching. Or look up a how-to in the Author! Author! archives. Or just to remind themselves that, contrary to what eager aspiring writers often hear from the dais at writers’ conferences, the outlook for publishing is not all gloom and doom.

We try to be upbeat here at Author! Author! Which is why what I’m about to tell those of you who have just successfully pitched your work to an agent or editor may come as something of a surprise: no matter how excited you are about receiving a request for pages, do not even consider sending your manuscript to that agent or editor right away. Take the time to re-read it yourself first.

Half of you just turned pale with dread, right? “But Anne,” post-pitch writers everywhere exclaim, “that will take hours, or maybe even days! I want to get this out the door!”

Of course you do; it’s tremendously exciting when a real, live agent or editor wants to read your work. If you’re like most conference pitchers, you’re probably thinking that it would be a good idea to get it under his or her nose as soon as humanly possible, while s/he is still excited about it. Or, to put it more cynically, while s/he still remembers your pitch.

That’s an understandable impulse, but relax — pitch-hearers typically take good notes; they also often hear dozens of pitches at any given conference. That means, in practice, that you don’t need to rely upon that agent or editor’s memory of your pitch to guarantee a warm reception for the requested pages. All you have to do is include a cover letter thanking the agent or editor for asking for your manuscript.

And, realistically, yours is not going to be the only manuscript that agent or editor has requested over the last six months. That means, to get cynical again for a moment, that no matter how excited that agent or editor seemed to be about your book concept, it’s not standard practice for them to clear their schedules immediately after returning from a writers’ conference in order to read all of the requested materials super-eager writers will have e-mailed within hours of the pitch meeting. Nor do they tend to stand by the incoming mail chute, fretting about why that writer has not yet mailed that manuscript. Why, it’s been a whole week!

Trust me, that’s not going to happen. Contrary to what you may have heard on the conference rumor mill or read on the Internet, there’s no ambient expectation that a writer will send requested materials the day she receives the request, or even within a few weeks. Nor will cranking out pages instantly win a pitcher Brownie points at most agencies. Especially if, as is so often and so unfortunately the case with super-swift submissions, the manuscript is not either professionally formatted or what the pros call clean: free of typos, spelling gaffes, missing words, grammar problems, or any other writing faux pas that might detract — and distract — from the quality of the writing.

Translation: you not only have time to make sure that every word in those pages creates precisely the impression you want; it’s very much in your best interest to make the time to do it. You have time to spell-check; you have time to grammar-check; you have time to fine-tune characterization. That being the case, and knowing that any well-established agent receives enough well-written, book category-appropriate, perfectly clean manuscripts in any given year to fill the agency’s new client requirements many times over, why would a savvy writer not be willing to take the time to make sure that his work will make the best possible impression?

That question is not entirely rhetorical, by the way. Our old pal, Millicent the agency screener, mutters it above promising-but-flawed submissions pretty much every day of conference season.

See why I was a trifle reluctant to dump that much hard reality upon everyone when the national news was already depressing? Don’t worry; the rest of this post will be much more upbeat. It will, however, be stuffed to the gills with practical advice about handling yourself professionally in a pitching situation — and after the fact.

But first, let’s cheer ourselves up by contemplating the photo at the top of this post. That’s an actual stone in my yard, believe it or not, one that apparently went out of its way to anthropomorphize itself for my illustrative pleasure. If rocks can be that helpful and friendly, it gives me great hope for human beings.

It also reminds me of a friendly hillside that featured prominently in one of the UNCLE WIGGLY books, but that’s not why I like to run this photograph every year when I talk about pitching. I post it to remind all of you writers brave enough to sit down in front of an agent or editor and make an argument for your book that getting into print is often a long haul, even for the most beautifully-written manuscript or most trenchant book proposal.

You’re going to want to pace yourself.

Part of pacing your efforts involves — and you may well have seen this coming — not becoming so excited about a successful pitch or query that you submit your writing to professional scrutiny before it’s sufficiently polished. As we discussed last time, no matter how well you and the agent or editor to whom you pitched your book seemed to hit it off, no professional reader in his right mind would take on a manuscript simply because she liked the writer, or even because the pitch sounded good. Unless you happen to be a celebrity, a pro’s decision about whether to take on a manuscript is based primarily upon — wait for it — the manuscript.

Or, as agents and editors like to say, “It all depends on the writing.”

That often comes as a gigantic surprise to writers riding the heady adrenaline rush of having given a successful conference pitch. It also, unfortunately, also tends to come as a huge surprise to writers whose pitches were greeted with, “No, thanks,” as well as the many, many conference-attending writers that do not work up the nerve to pitch at all.

There’s a pretty good reason for that, actually: the overwhelming majority of writers’ conferences that feature pitching imply in their literature that if a pitch is good enough, the agent or editor hearing it will sign the writer on the spot. Since that simply does not happen — chant it with me now: no agent in her right mind would take on a manuscript or book proposal without reading it — it’s not altogether astonishing that writers that walk into conferences with this expectation often walk out of even the most successful pitch feeling somewhat let down.

Equally understandably, given such unrealistic expectations, they often walk into their pitch meetings believing that presentation is more important than substance. First-time pitchers often harbor fears of inadvertently making a poor impression upon an agent or editor in a social situation, thereby nullifying their chances of being able to wow ‘em with a pitch in a formal meeting.

I wish I could say that this is an unfounded fear, but actually, it’s pretty reasonable: one doesn’t have to spend much time hanging around that bar that’s never more than 100 yards from any writers’ conference in North America to hear a few horror stories about jaw-droppingly rude writers. And I don’t know about you, but one of my more dubious gifts as a human being is an uncanny ability to find the most institutionally powerful person in the room and catch him in a misstatement or crack a joke that skewers his ego, generally before I know who he is.

Hard to imagine how this particular trait would have provided my ancestors with enough of a survival advantage to justify its being passed down the evolutionary line, but I do seem to have been born with it. Many are the family stories about the toddler critiquing the pediatrician’s sartorial choices.

Honestly, does anybody look good in those tacky white polyester coats?

Before any of my fellow compulsive truth-tellers begin to panic, let me hasten to add that agents’ and editors’ anecdotes are almost invariably about genuinely outrageous approach attempts, not minor faux pas. And that’s not just because “You’re not going to believe this, but a pitcher just forgot to tell me whether is book is fiction or nonfiction” isn’t nearly as likely to garner sympathetic murmurs from fellow bar denizens as “This insane writer just grabbed my arm as I was rushing into the bathroom and refused to stop talking for 20 minutes.”

For one thing, the former is too common a phenomenon to excite much of a response from other agents. Unhappily, though, the latter happens often enough that some agents turn against hallway pitching for life. As, indeed, many a product of the post-conference rumor mill can attest.

However — and this is a big however — in my experience, the aspiring writers who sit around and fret about being the objects of such anecdotes are virtually never the folks that ought to be worrying about it. These are not the kind of gaffes that your garden-variety well-mannered person is likely to commit.

The result: polite people end up tiptoeing around conferences, terrified of doing the wrong thing, while the rude stomp around like Godzilla with P.M.S. And then, once an agent who has been smashed into by one Godzilla too many complains on a blog or in an interview about how impolite writers are, the naturally courteous cringe, while the rude remain unfazed. Thus are the polite rendered more and more fearful of running afoul of an unspoken rule or two.

Case in point: a technologically-savvy reader wrote in a couple of years back to ask if it was considered appropriate to take notes on a laptop, iPad, or phone during conference seminars. It’s still not very common (surprising, given how computer-bound most of us are these days) but yes, it is acceptable, under two conditions.

First, if you do not sit in a very prominent space in the audience — and not solely because of the tap-tap-tap sound you’ll be making. Believe it or not, it’s actually rather demoralizing for a lecturer to look out at a sea of faces that are all staring at their laps. Are these people bored out of their minds, the worried speaker wonders, or merely taking notes very intensely?

Don’t believe me? The next time you attend a lecture of any sort, keep your eyes on the speaker’s face, rather than on your notes, your Blackberry, or that Octavia Butler novel you’ve hidden in your lap because you can’t believe that your boss is making you sit through a talk on the importance of conserving paper clips for the third time this year.

I guarantee that within two minutes, the speaker will be addressing half of his comments directly to you; consistent, animated-faced attention is THAT unusual in a lecture environment. The bigger the audience, the more quickly she will focus upon the one member visibly interested in what he is saying.

Heck, at the university where I used to teach, active listening was so rare that occasionally, one or another of my colleagues would get so carried away with appreciation that he would marry a particularly attentive student. One trembles to think what these men would have done had they been gripping enough lecturers to animate an entire room.

Back to the iPad issue. It’s also considered, well, considerate to ask the speaker before the class if it is all right to use any electronic device during the seminar, be it computer, iPhone, or tape recorder.

Why? Think about it: if your head happens to be apparently focused upon your screen, how is the speaker to know that you’re not just checking your e-mail? If you grin suddenly, how can the speaker be sure that it was at the one-liner she just tossed off, and not at some friend’s quip on Facebook? Also, in these decadent days, when the antics of unwary pets and clumsy humans often go viral, how may a speaker be sure that you are not recording her with an eye to posting her speech beneath unflattering lighting on YouTube?

Enough about the presenters’ problems; let’s move on to yours. Do be aware that attending a conference, particularly your first, can be a bit overwhelming. You’re going to want to– and this should sound familiar by now — pace yourself.

“But Anne!” conference brochure-clutching writers everywhere pipe up. “The schedule is jam-packed with offerings, many of which overlap temporally! I don’t want to miss a thing!”?

Yes, it’s tempting to take every single class and listen to every speaker, but frankly, you’re going to be a better pitcher if you allow yourself to take occasional breaks. Cut yourself some slack; don’t book yourself for the entire time.

Why? Well, let me ask you this: would you rather be babbling incoherently during the last seminar of the weekend, or raising your hand to ask a coherent question?

Before you answer that, allow me to add: since most attendees’ brains are mush by the end of the conference, it’s generally easier to get close to an agent or editor who teaches a class on the final day. Fewer lines, less competition.

Do make a point of doing something other than lingering in the conference center for three or four days straight. Go walk around the block. Sit in the sun. Grab a cup of coffee with that fabulous literary fiction writer you just met. Hang out in the bar that’s never more than 100 yards from any writers’ conference; that tends to be where the already-agented and already-published hang out, anyway.

And don’t you dare feel guilty about doing any of these things. Skipping the occasional seminar does not constitute being lax about pursuing professional opportunities: it is smart strategy, to make sure you’re fresh for your pitches. If you can’t tear yourself away, take a few moments to close your eyes and take a few deep breaths, to reset your internal pace from PANIC! to I’m-Doing-Fine.

I know that I sound like an over-eager Lamaze coach on this point, but I can’t overemphasize the importance of reminding yourself to keep breathing throughout the conference. A particularly good time for a nice lung-filling is immediately after you sit down in front of an agent or editor.

Trust me: your brain could use the oxygen right around then. It will help you calm down so you can make your most effective pitch.

And at the risk of sounding like the proverbial broken record, please, please, PLEASE don’t expect a conference miracle. Writing almost never sells on pitches alone, no matter how many times you have heard that apocryphal story about THE HORSE WHISPERER. You are not going to really know what an agent thinks about your work until she has read some of it.

Wait — haven’t I heard something like that before?

Seriously, it’s almost unheard-of for an agent to sign up a client during a conference — and it’s been practically unheard-of since roughly the advent of the personal computer. So I have no idea why so many conference-organizers blithely hand out feedback forms asking if you found an agent at the event. Even the most successful conference pitchers generally don’t receive an offer for weeks, if not months.

See how having realistic expectations can help improve the conference experience, even in retrospect? Remember, your goal here is not to be discovered on the spot, but to get the industry pro in front of you to ask to read your writing. Period.

Yes, I know: I’ve said this before. Repeatedly. And I’m going to keep saying it as long as there are aspiring writers out there who walk into pitch meetings expecting to hear the agent cry, “My God, that’s the best premise since OLIVER TWIST! Here’s a representation contract — and look, here’s my favorite editor now. Let’s see if he’s interested. I want this book sold by midnight!”?

Then, of course, the editor falls equally in love with it, offers an advance large enough to cover New Hampshire in $20 bills, and the book is out by Christmas. As an Oprah’s Book Club selection, naturally, even though neither the Oprah show nor her book club exist anymore.

Long-time readers, chant along with me now: this is not how the publishing industry works. This is not how the publishing industry works. This is not how the publishing industry works…

Did I say that you could stop repeating it?

The key to being a happy conference-goer — and, even more importantly, a happy post-conference writer — is not only to realize that the popular conception of how books move from manuscript to publication is dead wrong, but to believe it. Having to make a significant effort in order to get an agent to read your manuscript is normal.

Thus the appeal of conference pitching: done well, it will allow you to skip the querying stage and pass directly to the submission stage. So being asked to send pages is a terrific outcome for this situation, not a distant second place to an imaginary reality.

Admittedly, though, that is easy to forget in the throes of a pitch meeting. Almost as easy as forgetting that a request to submit is not a promise to represent or publish. Out comes the broken record again:

Whatever an agent or editor says to you in a conference situation is just a conversation at a conference, not the Sermon on the Mount or testimony in front of a Congressional committee. There is no such thing as an implied offer of representation or publication; there are only concrete offers and preliminary conversations. Everything is provisional until some paper has changed hands.

This is equally true, incidentally, whether your conference experience includes an agent who actually starts drooling visibly with greed while you were pitching or an editor in a terrible mood who raves for 15 minutes about how the public isn’t buying books anymore. (Not true, incidentally.) Until you sign a mutually-binding contract, no promises — or condemnation, for that matter — should be inferred or believed absolutely.

Try to maintain perspective. If you can’t, stop and take a few deep breaths.

Admittedly, perspective is genuinely hard to achieve when a real, live agent says, “Sure, send me the first chapter,” especially if you’ve been shopping the book around for eons. But it is vital to keep in the back of your mind that eliciting this request is not the end of your job as a marketer. To slap another golden oldie from the broken record collection on the turntable:

Regardless of how much any given agent or editor says she loves your pitch, she’s not going to make an actual decision until she’s read at least part of it. And she’s not going to clear her schedule for the rest of the month to read it, either.

So even if you are over the moon about positive response from the agent of your dreams, please, I beg you, do not stop pitching to any other agent that might conceivably be a good fit for your book. Try to generate as many requests to see your work as you can.

Why, yes, you’re right: that is going to be a heck of a lot of work. Your point?

No matter who says yes to you first, you will be much, much happier two months from now if you have a longer requested submissions list. Ultimately, going to a conference to pitch only twice, when there are 20 agents in the building, is just not efficient.

Far too many aspiring writers will just give up after one successful pitch, assuming, often wrongly, that a friendly pitch meeting means a predisposition to like a submission or an implied promise to read it quickly. It doesn’t, and it isn’t. So it is very much in your interest to send out submissions to several agents at once, rather than one at a time.

I heard that gasp, but no, there is absolutely nothing unethical about this, unless (a) one of the agencies has a policy precluding multiple submissions (rare) or (b) you actively promised one agent an exclusive. (I would emphatically discourage you from granting (b), by the way — and if you don’t know why, please see the EXCLUSIVES TO AGENTS category at right before you even consider pitching at a conference.)

Some of you look concerned, but trust me, this is what the agents will be expecting you to do. If an agent wants an exclusive peek, she will ask for one point-blank; there’s no such thing as a tacit request for a solo submission. By all means, tell each of the agents in the cover letter that others are looking at it, but don’t make the hugely pervasive mistake of granting an effective exclusive that the agent does not expect, simply because she was the one you liked best.

I see some of you blushing: you were thinking that, weren’t you, conference-goers? Or you have in the past, and then ended up waiting six months to hear back from that agent. Or did not hear back at all, right?

“Wow, Anne!” gasp those of you who have lived through this highly unpleasant experience. “What kind of a crystal ball are you wielding these days? That’s precisely what happened to me!”

No crystal ball needed on this one: it happens to pitchers all the time. They misunderstand the level of connection they made with agents at conferences, committing themselves in principle before the agents in question have even seen their work. “Well, we just clicked,” these writers say.

What they tend not to add is that let’s face it, it’s a heck of a lot less work — not to mention less wearing on the nerves — to send out one submission than, say, seven or eight. It’s also less stressful not to keep querying while that nice agent from the conference considers your submission.

And then one sad day, months after the conference, pitchers that think this way receive the rejection, often as a form letter. “What happened?” one-at-a-timers cry. “I thought we clicked! And now I feel like it’s too late to send out those requested materials to other agents.”

Actually, if less than a year has passed since the conference, it isn’t. But just think how much happier a writer who could say, “Well, I’m sad that the agent I liked best decided against representing my book, but at least those four other agents are still considering it,” would be in that moment. Or even one in a position to sigh with relief and murmur, “Wow, am I ever glad that I kept querying throughout these last six months. Now, I have other requests for materials.”

Besides, your time is valuable: sending out those post-conference submissions one at a time, waiting for a response from each before moving on to the next, could eat up months. Years, even, if you’re dealing with agencies that practice the increasingly common rejection tactic of simply never contacting the writer if the answer is no.

Yes, really. Even if the agent requested the entire manuscript. See now why a savvy writer never grants a tacit exclusive?

Just mention in your cover letter to each that other agents are also reading it, and keep moving forward. Trust me, hearing that it’s a multiple submission not going to annoy anyone that did not explicitly tell you that he does not expect an exclusive peek. That old saw about agents’ getting insulted if you don’t submit one at a time is absolutely untrue. Let’s toss another broken record onto the turntable:

Unless an agent asks for an exclusive look at your work, it’s neither expected nor in your interest to act as if s/he has. In fact, hearing that others are interested may even make your book seem more attractive.

Yet another reason you should keep on pitching in those hallways: it tends to be a trifle easier to get to yes than in a formal pitch. Counter-intuitive, isn’t it? Yet in many ways, casual pitches are more persuasive.

Why? For one simple reason: time. In a hallway pitch, agents will often automatically tell a writer to submit the first chapter, simply in order to be able to keep on walking down the hall, finish loading salad onto their plates, or be able to move on to the next person in line after the agents’ forum.

Seriously, it’s true. If the agent handles your type of work, the premise is interesting, and you are polite, he will usually hand you his business cards and say, “Send me the first 50 pages.”

Okay, pop quiz to see who has been paying attention over the past few days. After the agent says this, do you:

(a) regard it as an invitation to talk about your work at greater length?

(b) regard it as an invitation to a lifetime of friendship?

(c) regard it as a promise to make you the next bestselling author?

(d) say, “Gee, you’re a much nicer human being than {insert name of other agent here}. He turned me down flat,” and go on to give details about how mean he was?

(e) launch into a ten-minute diatribe about the two years you’ve spent querying this particular project?

(f) thank her profusely and vanish in a puff of smoke, so you may pitch to another agent? And before you send out the requested pages IN THEIR ENTIRETY, IN HARD COPY, and OUT LOUD?

If you said anything but (f), I can only advise you run, not walk, to read my Pitchingpalooza series — conveniently gathered for your perusing pleasure under the PITCHING heading on the archive list at right — and as well as the entirety of the INDUSTRY ETIQUETTE category. You need to learn what’s considered polite and reasonable in the industry, pronto.

It will also help you gain a more realistic sense of the immense importance agents and editors attach to their time. In a face-to-face pitch in a formal meeting, agents tend to be more selective than in a hallway pitch. The reason is, you guessed it, time: they’ve got more of it than in a hallway pitch. In a ten-minute meeting, there is actual leisure to consider what you are saying, to weigh the book’s merits.

In short, enough time to save themselves some down the line by rejecting your book now.

Why might this seem desirable to them? Well, think about it: if you send it to them at their request, someone in their office is ethically required to spend time reading it, right? By rejecting it on the pitch alone, they’ve just saved their Millicent 5 or 10 minutes.

In a perverse way, a formal pitch can be significantly harder to give successfully than a casual one. Sitting down in front of an agent or editor, looking her in the eye, and beginning to talk about your book can be quite a bit more intimidating than launching into a hallway pitch.

Think of it this way: every time you buttonhole an agent and say those words is one less query letter you’re going to need to send out.

Still breathing at least once an hour? Good; I’ll move on.

As a veteran of many, many writers’ conferences all over the country, I can tell you from experience that they can be very, very tiring. Especially if it’s your first conference. Just sitting under fluorescent lights in an air-conditioned room for that many hours would tend to leech the life force out of you all by itself, but here, you will be surrounded by a whole lot of very stressed people while you are trying to learn as much as you possibly can.

As you may have noticed, most of my advice on how to cope with all of this ambient stress gracefully is pretty much what your mother said to you before you went to your first party: be polite; be nice to yourself and others; watch your caffeine and alcohol intake, and make sure to drink enough water throughout the day. Eat occasionally.

And you’re not wearing that, are you?

Actually, on the only occasion when my mother actually made that comment upon something I was wearing, she had made the frock in question. For my senior prom, she cranked out a backless little number in midnight-blue Chinese silk that she liked to call my Carole Lombard dress for an occasion where practically every other girl was going to be wearing something demure and flouncy by Laura Ashley. It was, to put it mildly, not what anyone expected the valedictorian to wear.

She hastened to alter it. Even with the addition of quite a bit of additional fabric, most of the male teachers followed me around all night long. The last time I bumped into my old chorus teacher, he spontaneously recalled the dress. “A shame that you didn’t dress like that all the time,” he said wistfully.

Oh, what a great dress that was. Oh, how inappropriate it would have been for a writers’ conference — or really, for any occasion that did not involve going out for a big night on the town in 1939. But then, so would those prissy Laura Ashley frocks.

Which brings me back to my point (thank goodness).

I wrote on what you should and shouldn’t wear to a conference at some length in an earlier post, but if you find yourself in perplexity when you are standing in front of your closet, remember this solid rule that will help you wherever you go within the publishing industry: unless you will be attending a black-tie affair, you are almost always safe with what would be appropriate to wear to your first big public reading of your book.

And don’t those of you who have been hanging around the industry for a while wish someone had shared that little tidbit with you sooner?

To repeat a bit more motherly advice: do remember to eat something within an hour or two of your pitch meeting. I know that you may feel too nervous to feel hungry, but believe me, if you were going to pick an hour of your life for feeling light-headed, your first encounter with your future agent is not a wise choice. If you are giving a hallway pitch, or standing waiting to go into a meeting, make sure not to lock your knees, so you do not faint.

And practice, practice, practice before you go into your meetings. This is the single best thing you can do in advance to preserve yourself from being overwhelmed.

Fortunately, conferences are peculiarly rich in opportunities to practice talking about your book. As I pointed out last time, you will be surrounded by hundreds of other writers. Introduce yourself, and practice pitching to them. Better still, find people who share your interests and get to know them. Share a cookie; ask whether they know a good place to get lunch; talk about your work with someone who will understand.

Because, really, is your life, is any writer’s life, already filled with too many people who get what we do? You will be an infinitely happier camper in the long run if you have friends who can understand your successes and sympathize with your setbacks as only another writer can.

I was thinking about this the other day, when I snuck into the PNWA conference to videotape an interview with a recently-published author and longtime member of the Author! Author! community about his novel. Had the muses abruptly snatched me up, carried me through the air, and flung me down at any similar gathering in the world, I would have known within seconds that I was at a writers’ conference, and on the first day, too.

How did I know? Because the lobby, the bar, and the restaurant in the hotel where the conference was being held was filled with nervous-looking people sitting by themselves. Half of them were peering at pieces of paper, their mouths moving: clearly, they were practicing their pitches. While just a few feet away, a perfectly nice fellow writer was doing precisely the same thing.

As someone who has over the years met hundreds of fabulous people by the simple expedient of turning to the nearest pitch-practicer in a situation like this and saying, “So what do you write?”, I have to say, I find this dynamic sad. I hope that these isolated souls did eventually work up the nerve to say hello to one another, but astonishingly often, I see writers leaving conferences without seeming to say goodbye to anyone.

I cannot urge you strongly enough not to be one of those conference attendees. Make some friends. Because, honestly, a writer’s life cannot be too full of other writers.

Why not? Well, who else is going to be as thrilled to hear that you have landed an agent? Or sold a manuscript? Who else is going to rush out and buy your book the instant it appears in print, because it’s so empowering to see a fellow writer succeed?

Again, I speak from experience: the first people I told about my first book deal — after my SO and my mother, of course — were writers I had met at conferences. Why call them before, say, my college roommate? Because ordinary people, the kind who don’t spend their spare time creating new realities out of whole cloth, honestly, truly, sincerely, often have difficulty understanding the pressures and timelines that rule writers’ lives.

I was lucky: I already knew a lot of writers, including my college roommate — who recently sold her first novel to Algonquin, by the way. (Well done, Julie!) But the very first words my erstwhile SO’s mother uttered after hearing that my memoir had sold were, “What do you mean, it’s not coming out for another couple of years? Can’t you write any faster than that?”?

This kind of response is unfortunately common, and frankly, most people’s eyes glaze over about 42 seconds into an explanation of how a print queue works. I don’t think any writer ever gets used to seeing her non-writer friends’ faces fall upon being told that the book won’t be coming out for a year or two, at least, after the sale that’s just happened, or that upon learning that signing with an agent does not automatically equal a publication contract, or upon receiving the startling revelation that not every book is headed for the bestseller list.

Thought I got off track from the question of how to keep from getting stressed out, didn’t you? Actually, I didn’t: finding buddies to go through the conference process with you can help you feel grounded throughout both the conference and your writing life.

Not only are these new buddies great potential first readers for your manuscripts, future writing group members, and people to invite to book readings, they’re also folks to pass notes to during talks. (Minor disobedience is a terrific way to blow off steam, don’t you find?) You can hear about the high points of classes you don’t attend from them afterward.

And who wouldn’t rather walk into a room with 300 strangers and one keynote speaker with a newfound chum than alone?

Making friends within the hectic conference environment will help you retain a sense of being a valuable, interesting individual far better than keeping to yourself, and the long-term benefits are endless. To paraphrase Goethe, it is not the formal structures that make the world fell warm and friendly; friends make the earth feel like an inhabited garden.

So please, for your own sake: make some friends at the conference, so you will have someone to pick up the phone and call when the agent of your dreams falls in love with your first chapter and asks to see the entire book. And get to enjoy the vicarious thrill when your writing friends leap their hurdles, too.

Oh, you think it didn’t make my day when Julie’s book sold? It made my month. It showed that being serious, talented, and smart can indeed pay off in the long run.

Writing can be a very lonely business. Nothing brightens the long, slow slog like opening your e-mail when you’re really discouraged to find a message from a friend who’s just sold a book or landed an agent.

Well, okay, I’ll admit it: getting a call from your agent telling you that YOU have just sold a book is rather more of a day-brightener. As is the call saying, “I love your work, and I want to represent you.”

But the other is still awfully darned good. Start laying the groundwork for it now.

Something else that can help keep you from stressing out too much: while it’s always nice if you can be so comfortable with your pitch that you can give it from memory, it’s probably fair to assume that you’re going to be the teensiest bit nervous during your meetings. So do yourself a favor — write it all down; give yourself permission to read it when the time comes, if you feel that will help you.

Really, it’s considered perfectly acceptable, and it will keep you from forgetting key points. Please humor me by writing on the top of the paper, in great big letters: BREATHE!

I sense some of you shifting uncomfortably in your seats, stubbornly refusing to breathe. “But Anne,” you point out, “I keep seeing pitching advice online that says if I can’t recite my pitch from memory, I might as well not give it at all.”

Ah, I have seen that advice, too. Almost invariably, it’s talking about pitching a script, not a manuscript — snd a script pitch, my friends, is much, much shorter than the average book pitch. Isn’t it amazing how often terms cross industry lines, yet people assume that since the word is that same, it must mean the same thing in every context in which it is used?.

Besides, people who work with manuscripts for a living understand wanting to write things down. Don’t be ashamed to consult your notes if you get stuck; believe me, everyone involved will be much, much happier to see you read it than to sit there uncomfortably while you struggle to remember the next bullet point on your list.

Do remember to pat yourself on the back occasionally, by the way, for being brave enough to put your ego on the line for your work. As with querying and submitting, it requires genuine guts to submit your ideas to the pros; I don’t think writers get enough credit for that.

In that spirit, I’m going to confess: I have one other conference-going ritual, something I do just before I walk into any convention center, anywhere, anytime, either to teach or to pitch. It’s not as courteous or as public-spirited as the other techniques I have described, but I find it is terrific for the mental health. I go away by myself somewhere and play at top volume Joe Jackson’s song Hit Single and Jill Sobule’s (I Don’t Want to Get) Bitter. Here’s the first: