Synopsispalooza, Part XIII: all of the elements your synopsis needs — and none it doesn’t

no dumping sign 2

Today, I’m going to wrap up the synopsis troubleshooting checklist — you didn’t think you would get off with only two posts’ worth of admonishments, did you? Actually, I’m going to be heaping even more synopsis-polishing information upon you than that over the weekend: while it was a teensy bit ambitious of me to think we would polish off Synopsispalooza by Sunday evening, I do think we can polish it off early next week, provided that I post twice per day this weekend.

Stop groaning. Checking in twice per day may not be a picnic, admittedly, but there’s going to be some dandy goodies in this weekend’s pic-i-nic baskets, as Yogi Bear used to say.

What kind of goodies, you ask? After the last few posts’ emphasis upon how to prune and reshape an already-existing synopsis draft, I shall be turning my attention to how to take a plus-sized plot and present it compellingly on the synopsis page. By popular request, I am going to make a j a 5-page, 3-page, and 1-page synopsis for the same book, to help give those of you new to the game a clearer idea of the scope of each.

Yes, that’s right: tomorrow morning, I’m VOLUNTARILY sitting down and writing three separate synopses of the same story. Perhaps more, if I can figure out a way to fit the story into a different book category. Then, tomorrow evening, I shall be performing the same feat for memoir, followed by a Sunday morning command performance of non-memoir nonfiction.

Ah, the things I’m willing to do to convince you fine people that this gets easier with practice. Believe me, when I first started off, writing that many synopses would have taken me months.

So it should be an exciting few days of synopsis-mongering here at Author! Author! To start the weekend off on the right conceptual foot, let’s review the questions we’ve already asked ourselves about any synopsis draft we might happen to have handy.

(1) Does my synopsis present actual scenes from the book in glowing detail, or does it merely summarize the plot?

(2) If the reader had no information about my book other than the synopsis, would the story or argument make sense? Or is more specific information necessary to render the synopsis able to stand alone?

(3) Does the synopsis make the book sound like a good story? Does it hang together? Does this presentation make me eager to read it?

(4) Does the synopsis tell the plot of the book AS a story, building suspense and then relieving it? Do the events appear to follow logically upon one another? Is it clear where the climax falls? Or does it merely list all of the events in the book in the order they appear?

(5) Have I mentioned too many characters in the synopsis? Does each that I mention come across as individually memorable, or are some mentioned so quickly that they might start to blur together in the reader’s mind?

(6) If this synopsis is for a novel, is it clear who the protagonist is — and that s/he is the most interesting person in the story?

(7) Does my protagonist/do my protagonists come across as an interesting, unusual person(s) involved in an intriguing, unpredictable, and unusual situation?

(8) Does the synopsis make it plain enough how not only that the protagonist isn’t dull, but how? If a reader had no other information than what’s on the memoir page, would he be aware s/he is different from every other potential protagonist out there? What quirks render her or him fascinating on the page? What about her/his situation is unique?

(9) In a memoir synopsis, is it clear who the protagonist is? Does s/he come across as an interesting, unusual person involved in an interesting, unusual situation?

(10) In either a novel or a memoir synopsis, is it clear what the protagonist wants and what obstacles are standing in the way of her getting it? Is it apparent what is at stake for the protagonist if she attains this goal — and if she doesn’t?

(11) In a nonfiction synopsis that isn’t for a memoir, is it clear what the book is about? Does the subject matter come across as interesting, and does the synopsis convey why this topic might be important enough to the reader to make him/her long to read an entire book about it?

(12) Does my synopsis make the book sound just like other books currently on the market, or does it come across as original?

(13) If the book is fiction, does my synopsis make the story I’m telling seem plausible?

(14) If my book is nonfiction, does it come across as both plausible and as though I’m a credible source?

Is everyone happy with all of those? More importantly, is everyone’s synopsis happy with all of those? For the sake of getting on with it, I’m going to assume that the answer is a resounding, “By gum, Anne, YES!” But if you have any questions about what I’ve covered so far, please feel free to bring ‘em up in the comments.

Let’s move on, shall we? All of the following apply equally well to a synopsis intended to rest within a query packet, a submission packet, and a contest entry, by the way.

(15) Does the synopsis’ tone and voice echo the tone and voice of the manuscript?

We talked about this a bit in our recent Querypalooza discussion of the importance of the descriptive paragraph in a query letter: it’s extremely helpful if the query and synopsis give some indication of the language and tone of the manuscript, if that’s humanly possible. The vast majority of the time, it is — but you’d never know it to read the average synopsis or query letter.

Why? Well, as we’ve discussed earlier in this series, the overwhelming majority of query, submission, and contest synopses fall into four categories:

a) replicas of back-jacket blurbs, ostensibly more concerned with praising the manuscript than describing it. (As in: this is the best book about mollusks since the bestselling SHELLFISH AND YOU!)

b) generalization-ridden, list-like documents apparently devoted to cramming the greatest amount of plot points into the least possible space. (One day, Janet walks down to the pier, gets kidnapped by pirates, and spends the next twenty-seven years boxing up and shipping out plunder. She gets abandoned on a desert island, builds a tree fort, and makes friends with the local ape population. She gets rescued, moves to Lithuania, and marries the crown prince.)

c) seemingly random collections of characters and events evidently thrown together at the last possible nanosecond, regardless of whether it hangs together as a story. This group is often characterized by the vaguely hysterical tone of the clock-watcher. (Mortimer is a barista. {Insert paragraph about espresso here.} Angela is a pearl diver. {Insert paragraph about diving for pearls here.} Terence is a first-grade teacher. {Insert paragraph about tot-teaching here. Then add on the last line of the 1-page synopsis:} They all unwittingly get embroiled in a bank robbery.)

d) grimly literal presentations of the story, apparently told through the gritted teeth of someone being forced to leap through a pointlessly flaming hoop and pretend he likes it. (Kenneth longs to be a drum major, but so does his archrival, Ernest. Complications ensue. May I get back to my actual writing now?)

All of these popular approaches to synopsis-writing miss the central point of the exercise: whether a synopsis is intended to grace a query packet, a submission, or a contest entry, its primary purpose is to convince the reader that this is a manuscript worth reading — and that the writer is a talented crafter of prose. Neither self-praise, generalities, poor storytelling, or the minimal possible effort are particularly likely to achieve either of those goals.

Instead, why not try telling your story in the voice and vocabulary you use in the manuscript? It tends to give Millicent a stronger sense of the writing in the book. And that’s important in a synopsis, because — well, you know the tune by now, Synopsispalooza faithful: every syllable a writer submits to an agency or contest is a writing sample.

A forest of hands just sprouted up out there. “But Anne,” perplexed synopsis-revisers everywhere protest, “I’m a novelist. If I were a specialist in brevity, I would write short stories or poetry instead. So how can I show off the genuine literary talent that shines so beautifully on a manuscript page in a piece as short as a query, submission, or contest synopsis?

Glad you asked, length-lovers. Here’s a trick o’ the trade.

(16) Does the first couple of paragraphs of my synopsis contain an indelible image that the reader can take away, rendering my work memorable?

Since part of the goal in a synopsis is to convince a reader that the manuscript is fresh, unique, and well-written, wowing her with the first paragraph is essential. So wiggle your way into Millicent’s moccasins and ask yourself: does the opening of the synopsis contain something both unique and memorable? A vivid sensual image, for instance? A surprising juxtaposition of words? A fresh emotional dilemma?

In short, something that she hasn’t already seen — preferably never, but at least not within the hour.

Don’t tell me, please, that there’s something terrific at the bottom of the page, or that if Millie will only have the patience to make it to the middle of page 3, she’ll be hooked. All of that may well be true, but remember, you can’t be sure that Millicent will make it to page 3, or even the bottom of the page.

Why, you exclaim in horror? Long-time readers of this blog, pull out your hymnals and sing along: professional readers tend to stop reading as soon as they’ve reached a conclusion about a submission or contest entry. If a synopsis does not give them a strong reason to keep reading — unexpected plot twists, for instance, or an interesting protagonist in an interesting dilemma — they probably will not read it in its entirety.

This isn’t a matter of laziness, meanness, or a hatred of literature — Millicent has to get through a lot of these in any given workday. So as with a contest entry, screeners tend to pass judgment upon synopses pretty fast. Also, in order to approve a query or submission for continuing on to the next step of the screening process, screeners often need to be able to describe the book in just a sentence or two. Giving Millicent (or a contest judge) a fantastic detail will make that part of her job significantly easier.

Trust me, you want to make her job easier.

Still want to believe that she’ll read on if the writing is good enough? Okay, let’s assume for a moment that she will. (Although 9 times out of 10, she won’t.) Let’s further assume that she likes what she sees when she does read on. Which would you rather be, the synopsizer whose pages prompt Millie to run into her boss’ office and cry, “Wow, I’ve just seen an image I’ve never seen before!” or the one whose synopsis requires two minutes of explanation about why it caught her interest?

Believe me, Millicent isn’t the only one who keeps glancing at her watch. Her boss’ timepiece is set even faster than hers.

What you most emphatically do not want to do — oh, you may think you do, but it’s not in your best interest — is to make your job as a synopsizer easier by simply reusing text from the first chapter of the book. Especially, as synopsis-writers for contests so often do, by recycling the opening paragraph of the book.

Which leads me to…

(17) Does the opening of the synopsis read too like the opening of the book?

This may make some of you giggle — this checklist has been a real laugh riot, hasn’t it? — but you wouldn’t believe how often the first paragraph or two of manuscript are identical to the first paragraph or two of its synopsis. Yes, even in contest entries, where the synopsis and chapter are almost invariably read within the same sitting. Strategically, that’s just not very bright, in a context where a writer is trying to prove within a scant allotment of pages that it’s worthwhile to read his entire book.

Millicent and her ilk tend to regard this as a symptom of authorial laziness, but I suspect that there is usually more to it than that: I think that aspiring writers, having slaved to create a memorable opening for their books, often regard those opening paragraphs as some of their best writing. If it really is so, they reason, why not feature it in a document where it’s likely to do them some good?

If you believe nothing else I tell you today, please believe this: it won’t do you any good. People in the publishing industry tend to remember what they’ve read, especially within the last 15 minutes. Make sure every sentence you submit within a packet is different.

Perhaps this goes without saying, but you should also make sure each sentence is well-written. Oh, you may laugh, but all four of the most popular synopsis-styles we discussed above are conducive to pages on end of simple declarative sentences, each a structural carbon copy of the one before it. And had I mentioned how often synopses read like lists of plot points?

The writing actually does matter here. Which brings us to…

(18) Does this synopsis avoid clichés entirely? Is it also free of jargon and sentences in the passive voice?

Remember, just because a synopsis is short does not mean that Millicent will necessarily read it in its entirety. A synopsis crammed with hackneyed phraseology (like, say, Arleen had come to the end of her rope and was ready to throw in the towel because her heart was broken. Yet straining her last nerve, she gave 110% and made it over the finish line.) is a positive invitation to a busy pro to stop reading. So is a synopsis crammed full of jargon.

Yes, even if that jargon is authentically the way people in your protagonist’s line of work speak. While industry-specific terminology can make dialogue ring true (“Metzenbaum scissors, nurse, stat!”), it isn’t usually an adequate substitute for vivid description in a synopsis. Or in a narrative paragraph in a manuscript, for that matter. Save the jargon for the time when it will have the most effect: not in the synopsis.

And everyone is aware, I hope, that almost universally, the passive voice is considered poor writing by the pros? So if you want to impress Millicent with your writing talent, you should actively eschew sentences like that last one.

(19) Is my synopsis in the present tense and the third person, regardless of the tense and voice of the book itself? For a memoir, is it in the first person and past tense?

Yes, we’ve gone over this before in Synopsispalooza, but it bears repeating. This is one of those secret-handshake things that render a rookie’s submission so apparently different from an experienced writer’s, from Millicent’s perspective: a professional synopsis is ALWAYS in the present tense and third person, unless the book in question is a memoir.

Yes, even if the book being synopsized is written in the first person. Don’t bother to try to fight this one; it’s just a convention of the trade.

(20) If the synopsis is longer than one page, are its pages numbered?

Even after years of reading synopses intended for both submission and contest entry, I remain perennially shocked at how few of them identify either themselves or the author. I can only attribute this pervasive tendency to a faith in the filing systems of literary agencies and volunteer contest-organizing entities that borders on the childlike.

Why do I attribute this to faith, and not to, say, laziness? Well, like everything else in a manuscript or book proposal, the synopsis should not be bound in any way; like pretty much everything else on earth, paper responds to gravity.

Translation: things fall; pages get separated, and some luckless soul (generally, the person under Millicent on the agency’s totem pole, if you can picture that) is charged with the task of reordering the tumbled pages.

Place yourself in that unhappy intern’s Doc Martens for a moment: given the choice between laboriously guessing which page follows which by perusing content, and pitching the whole thing (into what we devoutly hope is the recycling bin, but is probably merely the overloaded wastepaper basket) and moving on to the next task, which would YOU choose?

Okay, so maybe you’re ultra-virtuous. Allow me to rephrase: what if you were Millicent, had 20 other submissions to screen before lunch, and had just scalded your tender tongue on a too-hot latte?

Even if you cried, “Of course I would take the time!” both times, Pollyanna Karenina, don’t rely upon the kindness of strangers. Especially busy ones who have been trained to believe that unnumbered pages are unprofessional in a submission. Make it easy to put the pages back in the proper order.

(21) Does the first page of the synopsis SAY that it’s a synopsis? Does it also list the title of the book, or does it just begin abruptly? And does every page of the synopsis contain the slug line AUTHOR’S LAST NAME/TITLE/SYNOPSIS/#?

Standard format for a synopsis dictates that the title (either all in caps or bolded) is centered at the top of the first page of the synopsis, with “Synopsis” on the line below it. Then skip one double-spaced line, and begin the text of the synopsis.

Having trouble picturing that? Here’s a crib for the visually-minded:

Looking familiar, I hope? And is everyone clear on why those paragraphs absolutely must be indented in order for Millicent to take a gander at it at all?

If it seems a bit silly to tell the nice people who asked you to send a synopsis that what they’ve got in their trembling hands is in fact a synopsis, remember that in a largish agency, the person who requests a submission is often not the person who subsequently reads it. Not the first person, anyway.

Even if it were, from the envelope-opener’s perspective, being expected to recall one request for further materials from — how long? Perhaps a month? — before is tantamount to being asked to guess how many fingers the author is holding up.

In Nebraska, when the guesser is standing in midtown Manhattan. Don’t make ‘em guess.

(22) Is the synopsis absolutely free of errors of any kind? Not just what your word processing software tells you is an error, but an actual error?

Naturally, like every other piece of paper you intend to send anywhere near an agency, you should both spell-check and read the ENTIRETY of your synopsis IN HARD COPY, ALOUD, before you send it anywhere.

Period. No excuses. I’m not listening.

Why double-up on the proofing? 95% of writers — and 99.99998% of non-writers — fall into the trap of thinking that if a document passes muster with their computers’ spelling and grammar checkers, it must therefore be spelled correctly and grammatically sound. That is, alas, generally not true. Word processing programs’ dictionaries are NOTORIOUSLY inaccurate — and often surprisingly outdated. I am fascinated by the fact that mine evidently does not contain any words that relate to the Internet or computer operations.

Don’t believe me? At this point in human history, should I really have had to introduce blogger into my spell-checker’s vocabulary?

And don’t even get a professional editor started on the chronic inadequacies of most word processing programs’ grammar checkers. Mine disapproves of gerunds and semicolons, apparently on general principle, strips necessary accent marks off French words, leaving them obscenely naked, and regularly advises me to use the wrong form of THERE. (If anybody working at Microsoft does not know the ABSOLUTELY IMMUTABLE rules governing when to use THERE, THEIR, AND THEY’RE, I beg you, drop me a comment, and I shall make everything clear.) When I was not looking, it incorrectly changed a word in this very blog post from here to hear.

Get thee behind me, Bill Gates.

Editors like to fantasize about the special circle of hell reserved for those amoral souls who teach our children that the differences between these don’t matter. I’ll spare you the details, but they include the constant din of fingernails on chalkboards, a cozy relationship with angry skunks, and the liberal application of boiling oil to tender parts.

Grammar checkers also typically butcher dialogue, especially if it contains necessary slang. Suffice it to say, most standard word processing spelling and grammar checkers would condemn the entirety of Mark Twain’s opus outright.

My point is, like a therapist who doesn’t listen well enough to give good advice, a poor grammar checker cannot be sufficiently disregarded. Even in the unlikely event that your grammar checker was put together by someone remotely familiar with the English language as she is spoke, you should NEVER rely solely upon what it tells you to do.

Read the manuscript for yourself. And if you’re in doubt on a particular point, look it up. In a well-regarded dictionary, not on the Internet: contrary to popular opinion, most search engines will list both the proper spelling of a word and the most common misspellings. There is no gigantic cosmic English teacher monitoring proper spelling and grammar on the web.

So get up, walk across the room, and pick up a physical dictionary, for heaven’s sake. After so much time spent sitting in front of a monitor, the walk will do you good.

(23) Are all of the proper nouns spelled correctly?

You’re chortling again, are you not? Don’t: this is a perennial agents’ pet peeve, and with good reason. Believe it or not, misspelled cities, states, and even character names are rife in synopses.

Why? Because these are words often omitted from standard spell-checkers — or are entered with a number of possible variations. So unless you have inserted all of the proper nouns in your work into your spell-checker’s memory, it will often overlook the difference between your elegant heroine, Sandy, and that trollop who wandered into your synopsis unbidden, Sandie.

Quadruple-check all character and place names before you tuck that synopsis into an envelope. Seriously.

(24) Does this synopsis read like this manuscript will fit well into its chosen book category?

Again, we discussed this one at length in Querypalooza, so I shan’t go on about it here. Suffice it to say that the last thing any sane querier, submitter, or contest entrant should actively desire a professional reader to murmur over her synopsis is, “Wow, this doesn’t read like a {fill in book category here} at all.”

(25) Does the synopsis read as though I am genuinely excited about this book and eager to market it, or does it read as though I am deeply and justifiably angry that I had to write a synopsis at all?

Yes, I’ve talked about this one before — and as recently as earlier in this post — but it’s often not as visible to the author as it is to a third party. This is a subtlety, a matter of tone rather than of content.

So once more, with feeling: writerly resentment shows up BEAUTIFULLY against the backdrop of a synopsis, even ones that do not breathe an overt word about marketing. The vast majority of synopses (particularly for novels) simply scream that their authors regarded the writing of them as tiresome busywork instituted by the industry to satisfy some sick, sadistic whim prevalent amongst agents, a hoop through which they enjoy seeing all of the doggies jump.

If you have even the vaguest suspicion that your synopsis — or, indeed, any of your marketing materials — may give off a even a whiff of that attitude, hand it to someone you trust for a second opinion.

Made it through all of the questions above? After you have tinkered with the synopsis until you are happy with all of your answers, set your synopsis aside. Stop fooling with it.

Seriously, there is such a thing as too much tinkering: make it sound good, and leave it at that. Then, just before you send it out, read it again (IN HARD COPY and OUT LOUD, of course), and ask yourself a final question:

(26) Does my synopsis support the image of the book I want the requesting agent or editor to see? Would it be worth my while to modify it slightly in order to match more closely to what I told this sterling individual my book was about?

”Wait!” I hear some sharp readers out there cry. “Is Anne saying that it’s sometimes a good idea to tailor the synopsis to the particular agent or editor? Catch me — I’m about to faint with surprise!”

Well caught, ironic fainters. Yes, I am the queen of specialized submission packets. Down with genericism, I say!

It’s just common sense, really. If you heard an agent or editor expresses a strong personal preference for a particular theme or style in her speech at an agents’ and editors’ forum or during a pitch meeting, isn’t it just common sense to tweak your already-existing synopsis so it will appeal to those specific likes? If your dream agent let slip in your meeting that she was really intrigued by a particular aspect of your story, doesn’t it make sense to play that part up a little in the synopsis?

A word of warning about pursuing this route: do NOT attempt it unless you have already written a general synopsis with which you are pleased and have saved it as a separate document. Save your modified synopsis as its own document, and think very carefully before you send it out to anyone but the agent or editor who expressed the opinions in question.

Why? Well, contrary to popular belief amongst aspiring writers and as I have been pointing out for several years now in this very forum, agents and editors are not a monolithic entity with a single collective opinion on what is good and what is bad writing. They are individuals, with individual tastes that vary wildly, sometimes even moment to moment — and certainly over the course of a career.

Think about it: was your favorite book when you were 13 also your favorite book when you were 30? Neither was any given agent’s.

And isn’t your literary opinion rather different on the day you learned that you were being promoted at work and the day that your cat died? Or even the moment after someone complimented your shirt (that color brings out your eyes, you know, and have you lost a little weight?), as opposed to the moment after you spilled half a cup of scalding coffee on it?

Again, what’s true for you is true for any given agent, editor, or screener: a LOT of factors can play into whether they like the pages sitting in front of them right now. As the old international relations truism goes, where you stand depends upon where you sit.

Bear this in mind when you are incorporating feedback into your synopsis — or, indeed, any of your work. Just because one agent (or an editor, or a contest feedback form, or every last member of your writers’ group, or the Wizard of Oz) has advised you to tweak your story this way or that, it doesn’t necessarily mean everyone in the industry will greet that tweak rapturously.

Use your judgment: it’s your book you’re synopsizing, after all. But by all means, if you can modify your synopsis for the SPECIFIC eyes of the individual who expressed the particular opinion in question, do it with my blessings.

Next time, we’re going to tackle the entire proverbial ball of wax: starting with a whole story, boiling it down to its essentials, and serving up the result on the synopsis page. Tune in tomorrow, campers, and keep up the good work!

Synopsispalooza, Part XII: burning the candle at both ends. Or even in the middle.

candle-flames-at-lourdes

Hey, we’ve reached a milestone this evening, campers: this is my 1300th post here at Author! Author! Should any of you have been stunned by the bewildering array of categories on the archive list located on the bottom right-hand side of this page, there you have your answer.

I had planned something special to mark the occasion, but then, I keep waking up each morning, murmuring, “Yes, today is going to be my day for gloating about Mario Vargas Llosa’s finally winning the Nobel Prize in Literature on the blog,” because, really, the guy’s been on the short list for my entire adult life. Then, too, it’s honestly a very, very big deal for a comic novelist to grab the prize — offhand, I can’t think of a remotely funny winner since John Steinbeck, and his humor was not particularly consistent. But then I look over my plans for Synopsispalooza, weigh them against my ever-variable post-crash energy levels, and put it off another day. But rest assured, I shall indeed be talking about Vargas Llosa’s work here shortly.

In the meantime, brace yourselves, campers: today is going to be a long one, if my energy holds out. (Not a foregone conclusion, I’m afraid; this afternoon’s noble experiment in city walking has caused my knee to resemble a relief map of Madagascar.) I missed a few days of posting over the last week, and I honestly would like to try to wrap up Synopsispalooza this coming weekend, so we may get back to more close textual analysis.

At least until Authorbiopalooza. And Formatpalooza. There’s a lot on the agenda this fall.

So let’s get right back to our synopsis troubleshooting checklist. For those of you joining us mid-series, this checklist is intended less to help any aspiring writer who might happen to stumble upon it to create a jim-dandy synopsis from scratch, but to improve an already-existing draft. So haul out those highlighter pens, print up a copy of your synopsis, and we’ll dive right into the fray.

Lest those of you not currently in the throes of updating your synopsis should turn away at this point, I hasten to add: of course, the description already-existing draft could logically be applied to a synopsis that you polished off ten minutes ago as easily as one you’ve been using for the last year. And these questions would be quite useful even if you have only just begun thinking about your synopsis, too.

So wherever you are in the process, please feel free to jump right in. My goal here is to encourage you to regard synopsis-writing as an opportunity to encapsulate your writerly brilliance in capsule form, rather than treating it as a tedious bit of marketing trivia, yet another annoying hoop for the aspiring writer to jump through on the way to landing an agent.

Okay, so the darned thing is still probably going to be tedious and annoying to produce, but addressing these the following issues will help it show off your talent more effectively. Before I suggest anything new, however, let’s take a gander at the points we’ve hit so far:

(1) Does my synopsis present actual scenes from the book in glowing detail, or does it merely summarize the plot?

(2) If the reader had no information about my book other than the synopsis, would the story or argument make sense? Or is more specific information necessary to render the synopsis able to stand alone?

(3) Does the synopsis make the book sound like a good story? Does it hang together? Does this presentation make me eager to read it?

(4) Does the synopsis tell the plot of the book AS a story, building suspense and then relieving it? Do the events appear to follow logically upon one another? Is it clear where the climax falls? Or does it merely list all of the events in the book in the order they appear?

(5) Have I mentioned too many characters in the synopsis? Does each that I mention come across as individually memorable, or are some mentioned so quickly that they might start to blur together in the reader’s mind?

Is everyone happy with those? Or, if not precisely happy, because revising a synopsis can be a heck of a lot of work, at least comfortable with the underlying logic for suggesting such darned fool things?

I’m electing to take all of that silence out there in the ether as a resounding, “By jingo, yes!” from each and every one of you. (If by some strange fluke that’s not your personal reaction, by all means, chime in with a question in the comments; folks have been a trifle quiet of late.) Let’s move on.

(6) If this synopsis is for a novel, is it clear who the protagonist is — and that s/he is the most interesting person in the story?

Hey, don’t laugh — fiction synopses frequently imply the book is about every character, rather than following the growth of a single one. For a multiple-protagonist or multiple point of view novel, this kind of ambiguity is a bit hard to avoid, but for the vast majority of novels that focus on a particular individual, or at most two, it’s unnecessarily confusing to Millicent the agency screener if the synopsis doesn’t specify who the protagonist is.

Ditto, surprisingly, for memoir synopses — but of that, more follows anon.

And no, in answer to what some of my more literal-minded readers just thought very loudly indeed, you should NOT clarify this point in either a fiction or memoir synopsis by the ham-handed inclusion of such English class-type sentences as The protagonist is Mildred, and the antagonist is Brooke, any more than you should come right out and say, the theme of this book is… Industry types tend to react to this type of academic-speak as unprofessional in a query, synopsis, or book proposal.

Why? Veteran synopsis-writers, take out your hymnals and sing along: a good novel synopsis doesn’t talk ABOUT the book in the manner of an English department essay, but rather tells the story directly. Ideally, through the use of vivid imagery, interesting details, and presentation of a selected few important scenes.

I sense the writers who love to work with multiple protagonists squirming in their chairs. “But Anne,” these experimental souls cry, “my novel has five different protagonists! I certainly don’t want to puzzle Millicent, but it would be flatly misleading to pretend that my plot followed only one character. What should I do, just pick a couple randomly and let the rest be a surprise?”

Excellent question, lovers of many protagonists. Essentially, my suggestion for handling this particular dilemma in a synopsis would be the same as my advice for handling it in a pitch: in a query or synopsis, the perspective choices are not relevant; let the manuscript demonstrate those choices. In your synopsis or descriptive paragraph, tell the story of the book, not of a particular character or array of characters.

And before anybody points it out: yes, I’m aware that this approach might cause a conscientious writer to run afoul of Point #6 for a paragraph or two, but honestly, the multiple-protagonist format doesn’t leave the humble synopsizer a whole lot of strategic wiggle room. Concentrate on making the whole sound like a terrific story — and the characters sound fascinating.

(7) Does my protagonist/do my protagonists come across as an interesting, unusual person(s) involved in an intriguing, unpredictable, and unusual situation?

You’d be surprised at how often novel synopses stress the averageness of their protagonists, the everydayness of their dilemmas, and seem to taunt Millicent with a lack of clear motivation or major plot twists. “How on earth,” she is wont to exclaim, “is this super-ordinary character/this very common situation going to maintain my interest for 350 pages, when s/he/it is already starting to bore me a little in this 5-page…zzzz.”

Trust me, you don’t want Millicent to have to take an extra a sip or two from one of her favorite too-hot lattes to make it through your synopsis. Contrary to popular opinion amongst enthusiasts of slice-of-life literature, if a story sounds mundane on the synopsis page, particularly at the query packet stage, most Millicents are not going to be eager to read the book.

Everyman may be a popular protagonist, but super-ordinariness has been the death knell for many a novel synopsis. Many aspiring writers deliberately go out of their respective ways in order to present their protagonists as completely ordinary, normal people leading lives so aggressively mainstream that George Gallop is inclined to sit up in his grave at the very mention of them and shout, “At last! People so average that we don’t need to perform broad-based polling anymore! We’ll just ask these folks!”

Before any of you get huffy at the prospect of soft-selling your aim of holding, as ’twere, the mirror up to nature, listen: in the current market, no agent, no matter how talented, is going to be able to sell a novel to an editor by saying, “Oh, this book could be about anybody”. No matter how beautiful the writing may be, the agent of your dreams is eventually going to have to tell an editor what your book is about.

Besides, in industry-speak, ordinary is more or less synonymous with dull. Sorry to have to be the one to break that to you, but it’s true.

I’m guessing, though, that your protagonist actually isn’t dull. I also feel another set of questions coming on.

(8) Does the synopsis make it plain enough how not only that the protagonist isn’t dull, but how? If a reader had no other information than what’s on the memoir page, would he be aware s/he is different from every other potential protagonist out there? What quirks render her or him fascinating on the page? What about her/his situation is unique?

Actually, the questions above are dandy ones to ask about any fictional protagonist, not just those who grace the pages of literary fiction. What makes this character interesting and different from the protagonist of any other novel currently on the market — and how can you make those traits apparent on the synopsis page? Better still, how can you make those traits apparent through unusual phrasing, unexpected plot twists, and juicy details Millicent isn’t likely to have seen in the 9 of the last 14 synopses she read?

Pulling this off can be especially challenging for are fond of slice-of-life writing. The problem is, book-length slice-of-life fiction is usually pretty hard to sell — and nearly impossible to synopsize excitingly. Even the most character-driven of literary fiction needs to have a plot of some sort and a protagonist engaging enough (or appalling enough) to render the reader willing to follow him/her through the relevant high jinks, right?

Stop wailing, please, literary fiction writers: yours is a highly specialized market, and you shouldn’t be sending out synopses to agents who don’t represent your kind of book, anyway.

“Okay, Anne,” some of you literary fiction writers say, bravely wiping your eyes, “I realize that I’ve chosen to write in a book category that represents only about 3-4% of the fiction market; I know that I’m going to have to target my queries and submissions very carefully. But I have a wonderful slice-of-life novel here about Everyman and Everywoman’s universal struggles to deal with the everyday. How should I go about synopsizing it?”

In a way that may well strike you as running counter to your goal in writing such a book: instead of squandering valuable synopsis space on making the case that your protagonist is Everyman, concentrate on the ways that he isn’t just like the people you expect to be reading the book. Trust the manuscript to delight the reader with your trenchant insights into everyday life, to elicit the gasp of recognition; the synopsis is not the proper venue for demonstrating your capacity for gleaning such meaning from the mundane.

In a synopsis, your job is to make your protagonist sound interesting enough to justify having an entire book devoted to his escapades. To put it more prescriptively, emphasize what is different, fresh, and unusual about your protagonist and his/her dilemmas.

(9) In a memoir synopsis, is it clear who the protagonist is? Does s/he come across as an interesting, unusual person involved in an interesting, unusual situation?

Sounds eerily familiar, doesn’t it? Yet you would have thought that the identity of a memoir’s protagonist would be awfully hard to hide for long, wouldn’t you?

In a manuscript, yes, but on the synopsis page, no. I’ve seen many a synopsis tell the overall story of a memoir well, but leave the reader guessing which member of the five-person family, thirty-person ball team, or twenty-member presidential cabinet is the central figure of the story and author.

How does this happen? All too often, memoirists simply follow general guidelines for synopsis-writing — it should be written in the third person, regardless of the narrative voice of the manuscript; it should be in the past tense, etc. — assuming, wrongly, that anything labeled synopsis should be more or less identical. But a memoir synopsis should always be written in the first person and the past tense, leaving no doubt whatsoever whose story is being told and by whom.

Memoir synopses scuttle themselves even more frequently by running afoul of that second criterion — the one about being an interesting character embroiled in an interesting situation — for the very simple reason that memoirists are prone to regard their stories as self-evidently interesting just because the events in them really happened. Or so I surmise from how often synopses, queries, and pitches include an insistent refrain of “But it’s a true story! It really happened!”

As any memoir-representing agent could tell you, real-life events are not always interesting on the page. In fact, s/he is very likely to tell you that s/he sees very dull-sounding memoir synopses all the time.

Why? Partially, the synopsis format: they tend to abound in generalizations and summaries of action, rather than intriguing details and sketched-out scenes. Verbal anecdotes often share these defects, sacrificing storytelling for brevity. The combined effect can be very flattening: just as an inherently exciting plot may be scuttled by an uninspired telling in a manuscript, an over-summarized account of even the most thrilling real-life event can sound pretty dull in a synopsis.

Thus, the memoirist has an additional goal in her synopsis: not only to present her life story as important and intriguing, but also to render it pellucidly clear precisely how her life has differed from other people’s. A memoir synopsis that doesn’t convey this information within the first paragraph or so — ideally, by showing, rather than telling — tends not to maintain Millicent’s interest thereafter.

If you find it hard to figure out what to emphasize, try thinking of yourself as a fictional character. What are the reasons a novel-reader would be delighted to follow you throughout a 500-page plotline? Emphasize those aspects of your character and story in the synopsis.

Having trouble casting yourself as the hero/ine of a novel, even temporarily? Here’s a good trick for making any protagonist come across as more complex on the synopsis page.

(10) In either a novel or a memoir synopsis, is it clear what the protagonist wants and what obstacles are standing in the way of her getting it? Is it apparent what is at stake for the protagonist if she attains this goal — and if she doesn’t?

Or, to twist these questions in a slightly different direction, does the synopsis present the book’s central conflict well? If ordinariness tends to raise Millicent’s uncannily sensitive am-I-about-to-be-bored? sensors, the prospect of conflict usually makes her ooh-this-is-interesting antennae twirl around in circles.

So when in doubt, ratchet up the conflict on the synopsis page — and make it clear that the protagonist is vitally interested in the outcome. Nothing flattens a reader’s perception of conflict like the impression that the outcome doesn’t matter very much to the characters.

Trust me on this one. In Millicent’s mind, conflict = interesting. She probably works for an agent who goes around spouting the old industry truism, a good manuscript has conflict on every single page.

Yes, yes, I know: that’s debatable. But if Millicent rejects your query packet or submission at the synopsis-reading stage, that’s a debate you’re never going to get to have with the agent of your dreams.

(11) In a nonfiction synopsis that isn’t for a memoir, is it clear what the book is about? Does the subject matter come across as interesting, and does the synopsis convey why this topic might be important enough to the reader to make him/her long to read an entire book about it?

Again, this is a stakes issue: remember, however passionately you may feel about your chosen topic, Millicent, her cousin Maury the editorial assistant, and her Aunt Mehitabel will probably not already be conversant with it. It’s your job as the writer to get them jazzed about learning more.

Yes, even at the synopsis stage. Remember, the goal of the synopsis is to get Millicent, Maury, and/or Mehitabel excited enough to want to read the manuscript.

One of the more reliable methods of achieving this laudable goal is not only to present your subject matter as fascinating, but also to demonstrate precisely why your readers will find it so. In other words, why does your subject matter, well, matter?

Not just matter in general, but to readers already buying books on similar topics. Which leads me to…

(12) Does my synopsis make the book sound just like other books currently on the market, or does it come across as original?

When agents specialize in a particular kind of book (virtually all of them do limit themselves to just a few types), you would expect them to receive many submissions within their areas of specialty, right? A Millicent at an agency that represents a lot of mysteries would probably not be reading synopses of SF books, NF books, romances, and westerns, mixed in with only a few mysteries. Instead, that Millie is probably reading 800 mystery synopses per week.

Translation: she sees a whole lot of plot repetition in any given pay period.

Unfortunately, most aspiring writers do not pause to consider that probability before blithely sending off their query or submission packets. That screener is inundated with plots in the genre…and your synopsis is the 658th she’s read that week…so what is likely to happen if your synopsis makes your book sound too much like the others?

Most likely, the application of Millicent’s favorite word: next!

”Wait just a cotton-picking second!” conference-goers everywhere protest. “I’ve heard agents and editors jabbering endlessly about how much they want to find books that are like this or that bestseller. They say they WANT books that are like others! So wouldn’t an original book stand LESS of a chance with these people?”

Yes, you are quite right, anonymous questioners: any number of agents and editors will tell you that they want writers to replicate what is on the bestseller lists right now. Actually, though, this isn’t typically what they mean in practical terms.

Since it would be completely impossible for a book acquired today to hit the shelves tomorrow, and extremely rare for it to come out in under a year — and that’s a year after an editor buys it, not a year from when an agent picks is up — what is selling right now is not what agents are seeking, precisely.

They are looking for what will be selling well, say, a couple of years hence. Which, common sense tells us, no one without highly-specialized psychic abilities can possibly predict with absolute accuracy.

So when agents and editors tell writers at a conference that they are looking for books that resemble the current bestseller list, they really mean that they want you to have anticipated two years ago what would be selling well now, have tracked them down then, and convinced them (somehow) that your book was representative of a trend to come, and thus had your book on the market right now, making them money hand over fist.

I’ll leave you to figure out by yourselves the statistical probability of that scenario’s ever happening in our collective lifetimes. Just make your book sound original, okay?

Some of you are pouting at that last bit, aren’t you? “But Anne,” inveterate bestseller-readers point out, “I’ve done my homework; I’ve gone to conferences. The same authors sell well year after year, so I’ve written a manuscript that’s more or less in the style of (fill in bestseller here), except mine is far, far better. Why wouldn’t that excite any market-minded agent?”

Your question made me smile, oh pouters: there was a good joke on the subject making the rounds of agents a couple of years back.

A writer of literary fiction reads THE DA VINCI CODE, doesn’t like it, and calls his agent in a huff. “It’s not very well written,” he complains. “Why, I could write a book that bad in a week.”

”Could you really?” The agent starts to pant with enthusiasm. “How soon could you get the manuscript to me?”

Given how fast publishing fads fade, I will make a prediction: the same agent who was yammering at conference crowds last month about producing book X will be equally insistent next months that writers should write nothing but book Y. You simply cannot keep up with people who are purely reactive.

Frankly, I don’t think it’s worth your time or energy to get mixed up in someone else’s success fantasy. The fact is, carbon copies of successful books tend not to have legs; the reading public has a great eye for originality.

What does sell quite well, and is a kind of description quite meaningful to agents, is the premise or elements of a popular work with original twists added. So at this point in literary history, you’re better off trying to pitch LITTLE WOMEN MEETS GODZILLA than LITTLE WOMEN itself, really.

Don’t believe me? Have you checked out the sales figures on PRIDE & PREJUDICE & ZOMBIES?

The fact is, a too-close imitation of a bestseller is always going to strike Millicent as rather derivative of the bestseller — and doubly so if the bestseller in question happens to be a classic. Which is why, I suspect, that much-vaunted recent experiment where someone cold-submitted (i.e., without querying first, and without going through an agency) a slightly modified version of PRIDE AND PREJUDICE to an array of major publishers, only to have it summarily rejected by all.

At the time of the experiment, there was much tut-tutting discussion of how this outcome was evidence that editors wouldn’t know great literature if it bit them, but my first thought was, how little would you have to know about the publishing industry to think that an unsolicited, unagented novel would NOT be rejected unread by the big publishers? Mightn’t this have actually been a test not of how literature fares, but what happens to submitters who do not follow the rules?

My second thought, though, was this: at this point in publishing history, wouldn’t even an excellent rehashing of PRIDE AND PREJUDICE seem old hat? How could the submitter possibly have presented it in a manner that seemed fresh?

After all, it’s been done, and done brilliantly — and re-done in many forms, up to and including PRIDE & PREJUDICE & ZOMBIES and BRIDGET JONES’ DIARY. I can easily imagine pretty much any English-speaking editor’s taking one look, roll her eyes, and say, “Oh, God, here’s somebody ripping off Jane Austen again.”

My point, in case you were starting to wonder, is that agents and editors tend to be pretty well-read people: a plot or argument needs to be pretty original in order to strike them as fresh. The synopsis is the ideal place to demonstrate how your book differs from the rest.

And what’s the easiest, most direct way of doing that, for either fiction or nonfiction? By including surprising and unique details, told in creative language.

Even if your tale is a twist on a well-known classic (which can certainly work: THE COLOR PURPLE is a great retelling of the Ugly Duckling, right?), you are usually better off emphasizing in the synopsis how your book deviates from the classic than showing the similarities. Here again, vivid details are your friends.

One big caveat, however: please bear in mind that Millicent (like Maury and Mehitabel) tends to make a strong distinction between original and weird, as well as between plausible and implausible. Which brings me to…

(13) If the book is fiction, does my synopsis make the story I’m telling seem plausible?

I could sense some of the novelists out there rolling their eyes before I even finished typing that one. “Um, Anne?” a few of you scoffed. “What part of FICTION don’t you understand? By definition, fiction writers make things up.”

Quite true, oh scoffers, but for even the most outrageously fantastic storyline to hang together, it must be plausible — at least in the sense that the characters would actually do and say the things they do and say on the page. If the internal logic of the premise doesn’t seem to be applied consistently in the synopsis (or in the manuscript, for that matter), Millicent is likely to pass.

Yes, even if the synopsis in question happens to be for a novel where obeying the law of gravity is merely optional and every other character has a couple of extra arms, toes, or senses. If a plot doesn’t seem to be following its own rules, it’s hard for the reader to remain involved in the story.

Why? Well, when a reader is swept up in a drama (or a comedy, for that matter), she engages in behavior that Aristotle liked to call the willing suspension of disbelief. Basically, she enters into a tacit understanding with the author: the rules that govern the world of the book, no matter how wacky or impractical they may be for the reader’s world, are precisely what the narrative says they are. Most of the time, as long as the narrative abides by them, the reader will be willing to go along for the ride.

Note that as long as clause. If a narrative violates its own rules, the agreement is violated: in thinking, “Wait, that doesn’t make sense,” the reader is knocked out of the story.

(Ditto, incidentally, when a first-person or tight third-person narrative suddenly switches, however momentarily, from the protagonist’s perspective to something that the protagonist could not possibly perceive. That’s usually an automatic-rejection offense for Millicent. But perspective-surfing is a subject for another blog post when I finally polish off this run of series on practicalities and get back to craft issues.)

Millicents are notoriously sensitive to being pulled out of a story by a plausibility problem. So are their bosses, the agents who employ them to reject as high a percentage of submissions as possible, and the editors to whom those bosses sell books.

I just felt some of you go pale. “How sensitive?” those of you who have submitted recently enough that you haven’t yet heard back squeak in unison. “Is it one of those automatic-rejection reasons you mentioned up there in the parentheses when you thought nobody was looking? I’d really have to do it a lot to annoy her, right?”

Got the smelling salts handy? In a manuscript submission, a single instance is often an automatic rejection offense.

Yes, even in a synopsis.

Why? Well, any gaffe that breaks the reader’s suspension of disbelief is, ultimately, a storytelling problem. So it really isn’t all that surprising that Millicent’s first inclination upon being knocked out of the story is to mutter, “Oh, this writer isn’t a very consistent storyteller.”

Okay, so this may be an unfairly broad conclusion to draw from a line or two in a synopsis — especially when, as we’ve discussed earlier in this series, many, many talented aspiring writers simply throw together their synopses at the last possible minute prior to sealing the submission or contest entry envelope. But lest we forget, Millicents are in the business of making snap judgments; otherwise, they couldn’t even begin to get through the hundreds of queries and submissions they see every week.

Aren’t you glad you had those smelling salts handy?

If you’re not absolutely certain that your synopsis is internally consistent enough to pass the plausibility test, have someone else (NOT someone who has read the manuscript, ideally) read it and tell the story back to you. Better yet, have someone else read it, tell the story to a third party, and have the third party try to reproduce it for you AND a fourth person.

Why such a mob? You may not catch the “Hey, wait a minute!” moments, but chances are that at least one of #2-4 will. Listen carefully to any follow-up questions your experimental victims may have; address them in the synopsis, so that Millicent will not be moved to ask them of the ambient air at the screening stage.

Pay particular attention to any spot in the synopsis that provokes an unexpected giggle. Few narrative gaffes provoke bad laughter — the giggles that spring from readers or audience at a spot where the writer did not intend for them to laugh — as readily as deviations from the internal logic of a story.

This isn’t a bad fix-it strategy for nonfiction, either, especially for memoir. Which brings me to…

(14) If my book is nonfiction, does it come across as both plausible and as though I’m a credible source?

Again, not self-evident. Too often, nonfiction writers in general and memoirists in particular assume that just because they are recounting true events, their narratives will be inherently plausible. Unfortunately, it’s just not true.

Just as a novel’s plausibility depends upon the narrative’s consistently following its story’s internal logic, a nonfiction account or argument needs to hang together, with no missing steps. In a manuscript, plausibility problems tend to arise from incomplete set-ups and telling stories out of chronological order.

Where nonfiction synopses usually fall down on the job is by providing insufficient background — prompting questions like, “Why did this happen?” Again, you will be much, much better off if you can solicit such questions from someone other than Millicent, so you may address them before she reads your synopsis.

My, that was a lot to absorb in a single post, wasn’t it? Lucky that I kept the laureate-pushing to a minimum, eh? Keep up the good work!

Synopsispalooza, Part IX: for those who are beginning to feel overwhelmed, or, there is a proper time and place for primal screaming — and the synopsis page isn’t it

orangutan_yawn

I meant to post yesterday, honestly; blame my physical therapist’s fondness for crying out, “Just lean on your hands for another few minutes while we try X…” I use those hands for other things, as it turns out. I even had this half-written before PT yesterday, but all of my hand and wrist strength had been used up for the day.

I’ve said it before, and I’ll no doubt say it again: life is no respecter of deadlines.

As we’ve been working our way through Synopsispalooza, I’ve been worrying about something over and above my aching wrists: has my advice that virtually any aspiring writer will be better off sitting down to construct a winning synopsis substantially before s/he is likely to need to produce one coming across as a trifle callous, as if I were laboring under the impression that the average aspiring writer doesn’t already have difficulty carving out time in a busy day to write at all? Why, some of you may well be wondering, would I suggest that you should take on more work — and such distasteful work at that?

I assure you, I have been suggesting this precisely because I am sympathetic to your plight. I completely understand why aspiring writers so often push producing one to the last possible nanosecond before it is needed: it genuinely is a pain to summarize the high points of a plot or argument in a concise-yet-detail-rich form.

Honestly, I get it. The newer a writer is to the task, the more impossible — and unreasonable — it seems.

And frankly, aspiring writers have a pretty good reason to feel that way about constructing synopses: it is such a different task than writing a book, involving skills widely removed from observing a telling moment in exquisite specificity or depicting a real-life situation with verve and insight, the expectation that any good book writer should be able to produce a great synopsis off the cuff actually isn’t entirely reasonable.

So it’s probably not utterly surprising that the very prospect of pulling one together can leave a talented writer feeling like this:

the-scream-detail

Rather than the way we feel when we polish off a truly stellar piece of writing, which is a bit more like this:

singing-in-the-rain

There’s just no getting around it: synopsis-writing, like pitch- and query-writing, is not particularly soul-satisfying. Nor is it likely to yield sentences and paragraphs that will be making readers weep a hundred years from now — fortunate, perhaps, because literally no one outside of an agency, publishing house, or contest-judging bee is ever going to see the darned thing. Yet since we cannot change the industry’s demand for them, all we writers can do is work on the supply end: by taking control of WHEN we produce our synopses, we can make the generation process less painful and generally improve the results.

Okay, so these may not sound like the best conceivable motivations for taking a few days out of your hard-won writing time to pull together a document that’s never going to be published — and to do so before you absolutely have to do it. Unless you happen to be a masochist who just adores wailing under time pressure, though, procrastinating about producing one is an exceedingly bad idea.

But as of today, I’m no longer going to ask you to take my word for that. For those of you who are still resistant to the idea of writing one before you are specifically asked for it I have two more inducements to offer you today.

First — and this is a big one – taking the time to work on a synopsis BEFORE you have an actual conversation with an agent (either post-submission or at a conference) is going to make it easier for you to talk about your book professionally.

Don’t sneeze at that advantage, perennial queriers — it’s extremely important for conference-goers, e-mail queriers, and pretty much everyone who is ever going to be trying to convince someone in the publishing industry to take an interest in a manuscript, because (brace yourselves) the prevailing assumption amongst the pros is that a writer who cannot talk about her work professionally probably is not going to produce a professional-quality manuscript.

I know, I know — from a writer’s point of view, this doesn’t make a whole lot of sense: we all know (or are) shy-but-brilliant writers who would rather scarf down cups of broken glass than give a verbal pitch, yet can produce absolute magic on the page. Unfortunately, in contexts where such discussion is warranted, these gifted recluses are out of luck.

Why? Well, it’s sort of like the logic underlying querying: evaluating a 400-page manuscript based solely upon a single-page query letter — or, even more common, upon the descriptive paragraph in that query — is predicated upon the assumption that any gifted writer must be able to write marketing copy and lyrical prose equally well. (Cough, cough.) Similarly, conference pitching assumes that the basic skills an agent must have in order to sell books successfully — an ability to boil down a story or argument to its most basic elements while still making it sound fascinating, a knack for figuring out how it would fit into the current market, the knowledge to determine who would be the most receptive audience, editorial and reader both, for such a book, the bravery to tell someone in a position to do something about it — are lurking in the psyche of your garden-variety brilliant writer as well.

Come to think of it, querying and synopsizing effectively require most of those skills as well, don’t they? Particularly synopsizing, if you think about it like a marketer, rather than like a writer.

And yes, you should try to do that from time to time: contrary to popular opinion amongst aspiring writers, being market-savvy does not necessarily mean compromising one’s artistic vision or selling out. As any working artist could tell you, one can be a perfectly good artist and still present one’s work well for marketing purposes. Refusing to learn professional presentation skills does not improve one’s art one jot; all it does is make it harder to sell that art.

So force yourself to think like a marketer for a second, rather than the author of that 380-page novel: if you were the book’s agent, how would you describe it to an editor? Perhaps like this:

(1) introduce the major characters and premise,

(2) demonstrate the primary conflict(s),

(3) show what’s at stake for the protagonist, and

(4) ideally, give some indication of the tone and voice of the book.

(5) show the primary story arc through BRIEF descriptions of the most important scenes.

(6) show how the plot’s primary conflict is resolved or what the result of adopting the book’s argument would be.

Or, if you were the agent for your nonfiction book, you might go about it like this:

(1) present the problem or question the book will address in a way that makes it seem fascinating even to those not intimately familiar with the subject matter,

(2) demonstrate why readers should care enough about the problem or question to want to read about it,

(3) mention any large group of people or organization who might already be working on this problem or question, to demonstrate already-existing public interest in the subject,

(4) give some indication of how you intend to prove your case, showing the argument in some detail and saying what kind of proof you will be offering in support of your points,

(5) demonstrate why the book will appeal to a large enough market niche to make publishing it worthwhile (again, ideally, backed up with statistics), and

(6) show beyond any reasonable question that you are the best-qualified person in the known universe to write the book.

In short, you would be describing your book in professional terms, rather than trying to summarize the entire book in 1-5 pages. In fact, try thinking of your synopsis as the book’s first agent: its role is not to reproduce the experience of reading your manuscript, but to convince people in the publishing industry to read it.

Tell me: does thinking of the pesky thing in those terms make it seem more or less intimidating to write?

Although it may feel like the former, in the long term, taking the time to do this well usually helps a writer feel less intimidated down the line. Investing some serious time in developing a solid, professional-quality synopsis can be very, very helpful in this respect. The discipline required to produce it forces you to think of your baby as a marketable product, as well as a piece of complex art and physical proof that you have locked yourself away from your kith and kin for endless hours, creating.

Not only will it be easier for you to sit down and write a synopsis for your next book (and the one after that), but by training yourself not to answer the question, “So what do you write?” with a short, pithy, market-oriented overview of the plot or argument, you are going to come across to others as much more serious about your writing than if you embrace the usual response of, “Well, um, it’s sort of autobiographical…”

Again, that progress is nothing at which to be sneezing. An aspiring writer who has learned to discuss his work professionally is usually better able to get folks in the industry to sit down and read it. That’s not a value judgment — it’s a fact.

Half of you are shaking your heads in resentful disbelief, aren’t you? “But Anne,” those of you annoyed by the brevity of a requested synopsis point out, “you keep saying that every syllable an aspiring writer sends to an agency is a writing sample. So how can I NOT think of the 3-page synopsis they want me to send as a super-compressed version of my book? Let me be all stressed out over trying to fit 100 pages into a paragraph or two, already.”

I can tell you how: because you’ll drive yourself crazy if you think of it that way. The purpose of a synopsis is not to summarize the entire book; it is to give a swift overview of its high points. Thus, the synopsizer’s problem is not compression — it’s selection.

Does the sound of a thousand pairs of eyebrows crashing into hairlines mean that some of you had never thought of it that way before? Cast your eyes back over those lists of what is supposed to be in a professional synopsis: do any of those steps actually ask you to summarize the book?

No, they are asking you to hit the high points — but to present those high points like a readable story or single-line argument.

Don’t get too upset if you hadn’t thought of it that way before. Even writers who are absolutely desperate to sell their first books tend to forget that it is a product intended for a specific market. As I have mentioned earlier in this series, in the throes of resenting the necessity of producing a query letter and synopsis, it is genuinely difficult NOT to grumble about having to simplify a beautifully complicated plot, set of characters, and/or argument.

But think about it for a second: any agent who signs you is going to have to be able to rattle off the book’s high points in order to market it to editors. So is any editor who falls in love with it, in order to pitch it to an editorial committee.

See why they might want to have a synopsis by their sides? This is not a pointless hoop through which agents, editors, and contest rule-mongers force aspiring writers to jump in order to test their fortitude; a synopsis is a professional requirement, necessary for any of these people to help you bring your writing to your future reading public.

You’re feeling just the teensiest bit better about having to write the darned thing, aren’t you?

Here’s another good reason to invest the time: by having labored to reduce your marvelously complex story or argument to its basic elements, you will be far less likely to succumb to that perennial bugbear of pitchers, the Pitch that Would Not Die.

Those of you who have pitched at conferences know what I’m talking about, right? Everyone who has hung out with either pitchers or pitch-hearing agents has heard at least one horror story about a pitch that went on for an hour, because the author did not have the vaguest conception what was and was not important to emphasize in his plot summary.

Trust me, you do not want to be remembered for that. Your manuscript has many, many other high points, doesn’t it?

For those of you who haven’t yet found yourself floundering for words in front of an agent or editor, allow me to warn you: the unprepared pitcher almost always runs long. When you are signed up for a 10-minute pitch meeting, you really do need to be able to summarize your book within just a few minutes — harder than it sounds! — so you have time to talk about other matters.

You know, mundane little details, such as whether the agent wants to read the book in question.

Contrary to the prevailing writerly wisdom that dictates that verbal pitching and writing are animals of very different stripes, spending some serious time polishing your synopsis is great preparation for pitching. Even the most devoted enemy of brevity will find it easier to chat about the main thrust of a book if he’s already figured out what it is.

Stop laughing — I have been to a seemingly endless array of writers’ conferences over the years, and let me tell you, I’ve never attended one that didn’t attract at least a handful of aspiring writers who seemed not to be able to tell anyone else what their books were about.

Which, in case you were wondering, is the origin of that hoary old industry chestnut:

Agent: So, what’s your book about?

Writer: About 900 pages.

The third inducement: a well-crafted synopsis is something of a rarity, so if you can produce one as a follow-up to a good meeting at a conference, or to tuck into your submission packet with your first 50 pages, or to send off with your query packet, you will look like a star, comparatively speaking.

You would be astonished (at least I hope you would) at how often an otherwise well-written submission or query letter is accompanied by a synopsis obviously dashed off in the ten minutes prior to the post office’s closing, as though the writing quality, clarity, and organization of it weren’t to be evaluated at all. I don’t think that sheer deadline panic accounts for the pervasiveness of the disorganized synopsis; I suspect lack of preparation.

Hmm, wasn’t someone just talking about unprepared pitchers always going long?

I also suspect resentment. I’ve met countless writers who don’t really understand why the synopsis is necessary at all; to them, it’s just busywork that agents request of aspiring writers, a meaningless hoop through which they must jump in order to seek representation.

No wonder they hate it; they regard it as a minor species of bullying. But we all know better than that now, right?

All too often, the it’s-just-a-hoop mentality produces a synopsis that gives the impression not that the writer is genuinely excited about this book and eager to market it, but rather that he is deeply and justifiably angry that it needed to be written at all.

And that’s a problem, because to an experienced eye, writerly resentment shows up beautifully against the backdrop of a synopsis. It practically oozes off the page.

Unfortunately, the peevish synopsis is the norm, not the exception; as any Millicent who screens queries and submissions would be more than happy to tell you, it’s as though half the synopsis-writers out there believe they’re entering their work in an anti-charm contest. The VAST majority of novel synopses simply scream that their authors regarded the writing of them as tiresome busywork instituted by the industry to satisfy some sick, sadistic whim prevalent amongst agents to see aspiring writers suffer.

(You’re chortling at this attitude by this point in the post, aren’t you, even if you were one of the many who believed it, say, yesterday? If not, you might want to go back and reread that bit about why the agent of your dreams actually does need you to provide her with a synopsis. But back to the resentment already in progress.)

Frustrated by what appears to be an arbitrary requirement, many writers just do the bare minimum they believe is required, totally eschewing anything that might remotely be considered style. Or, even more commonly, they procrastinate about doing it at all until the last possible nanosecond, and end up throwing together a synopsis in a fatal rush and shove it into an envelope, hoping that no one will pay much attention to it.

It’s the query letter and the manuscript that count, right?

Wrong. In case you thought I was joking the other 47 times I have mentioned it over the last couple of weeks, EVERYTHING you submit to an agent or editor is a writing sample.

If you can’t remember that full-time, have it tattooed on the back of your hand. It honestly is that important to your querying and submission success.

While frustration is certainly understandable, it’s self-defeating to treat the synopsis as unimportant or to crank it out in a last-minute frenzy. Find a more constructive outlet for your annoyance — and make sure that every page you submit represents your best writing.

Realistically, it’s not going to help your book’s progress one iota to engage in passive-aggressive blaming of any particular agent or editor. It’s even less sensible to resent their Millicents. They did not make the rules, by and large.

And even if they did, let’s face it — in real life, almost nobody is actually brave enough to say to an agent or editor, “No, you can’t have a synopsis, you lazy so-and-so. Read the whole darned book, if you liked my pitch or query, because the only way you’re going to find out if I can write is to READ MY WRITING! AAAAAAAAH!”

Okay, so it’s mighty satisfying to contemplate saying it. Picture it as vividly as you can, then move on.

I’m quite serious about this. My mental health assignment for you while working on the synopsis: once an hour, picture the nastiest, most aloof agent in the world, and mentally bellow your frustrations at him at length. Be as specific as possible about your complaints, but try not to repeat yourself; the goal here is to touch upon every scintilla of resentment lodged in the writing part of your brain.

Then find the nearest mirror, gaze into it, and tell yourself to get back to work, because you want to get published. Your professional reputation — yes, and your ability to market your writing successfully — is at stake.

I know, the exercise sounds silly, but it will make you feel better to do it, I promise. Far better that your neighbors hear you screaming about how hard it all is than that your resentment find its way into your synopsis. Or your query letter. Or even into your verbal pitch.

Yes, I’ve seen all three happen — but I’ve never seen it work to the venting writer’s advantage. I’ll spare you the details, because, trust me, these were not pretty incidents.

Next time, I shall delve very specifically into the knotty issue of how a synopsis folded up behind a cold query letter might differ from one that is destined to sit underneath a partial manuscript. In the meantime, try to indulge in primal screaming only when nobody else is around, and keep up the good work!

Synopsispalooza, Part VIII: not all horn-tooting is sweet music, at least not to Millicent’s ears

dizzy-gillespie

I shall be striving for brevity this evening, campers. This is the height of deadline season for many of my clients, and virtually the only thing that the small army of doctors and physical therapists who seem to have kidnapped my various body parts since the accident agree upon is that working a second over 16 hours in a day isn’t good for my recovery.

So I’m going to make a valiant attempt to be uncharacteristically terse this evening — no, make that morning. (Please don’t tell the doctor.) And while what I shall be saying at such a rapid clip will be primarily addressed to nonfiction synopsizers, please don’t tune this post out, novelists: our pitfall du jour has swallowed up many an otherwise promising fiction synopsis, too.

Last time, I suggested that if you write nonfiction, you might want to use part of your synopsis to establish — gently — your platform. Why? Well, to make it pellucidly clear to agency screener Millicent even on her most rushed day (and even in her worst mood) that you are indeed uniquely qualified to write the book you are describing. But that does not mean that the platform should overwhelm the book’s content in your synopsis.

Before I move the carnival parade that is Synopsispalooza down the block to more concrete how-to advice, I want to devote this evening’s morning’s post to the single most common pitfall into which Millicent sees nonfiction synopses tumble — and a significant proportion of fiction synopses, come to think of it. Aunt Mehitabel, the veteran contest judge, sees it even more.

I refer, of course, to synopses that sound not just like back jacket blurbs for the book, all premise and puff, without a serious overview of the plot, but like the speech the MC makes before handing the author his or her Lifetime Achievement Award: not only is this book’s author brilliant, talented, and the best person in the universe to write this book, but a great humanitarian and my close personal friend as well.

It’s funnier if you picture Sammy Davis, Junior saying it. Or if you happen to be old enough to remember the alcohol-soaked roasts where compères used to utter such platitudes. (If you are not, be grateful. There used to be only a handful of television stations, so sometimes, tuning in to those roasts was well-nigh inevitable.)

How might such platitudes turn up in a synopsis, you ask? In the midst of a cacophony of one’s own horn-blowing, typically. We’ve already talked about the nails-on-a-chalkboard annoyance factor of the dreaded This book is a natural for Oprah! claim in a query letter, but believe me, reviewing one’s own work is equally Millicent-irritating in a synopsis.

If you are writing a synopsis for a novel, PLEASE avoid the temptation to turn the synopsis into either a self-praise session (“My writing teacher says this is the best comic novel since CATCH-22!”) or an essay on why you chose to write the book (“Wrenched from the depths of my soul after seventeen years of therapy…”). Neither tends to work well, both because neither is really about the book — and, let’s face it, praise is more credible coming from someone other than the person being praised, isn’t it?

And if you doubt the latter, flip over pretty much any book published in North America within the last twenty years and take a gander at the blurbs from famous people. Don’t they ring truer coming from pens OTHER than the author’s?

Yet both the relayed second-hand compliment and the diatribe about the author’s personal motivation for writing the book are rather common inclusions in synopses. How common, you ask? Well, if I had a dime for every fiction synopsis or query I’ve seen that included the phrase, it isn’t autobiographical, but… — or every memoir synopsis that mentioned gratuitously, based on my real-life story… I would own my own miniscule island in the Caribbean.

If I had a dime for every time I’ve heard it in a pitch, I’d fly the surviving members of Monty Python to that Caribbean and have them do the parrot sketch live for my friends. Or maybe just listen to Eric Idle talk for several hours straight. (One pretty good indication that a 4th-grader is going to grow up to write comedy: she has a crush on the guy in Monty Python who did his writing solo, rather than with a partner. Swoon!)

And if I had a dime for every time seen it (self-aggrandizement, that is, not Eric Idle) in a query letter, I’d just buy the five major North American publishing houses outright and make their policies friendlier to first-time authors. But it seems that the repetition fairy isn’t giving out spare change to editors like me anymore, no matter how many aspiring writers I stuff under my pillow.

And believe me, you people are lumpy. No wonder I don’t get as much restful slumber as my doctors advise.

My point is, hyperbolic self-review is almost as common as…well, I was going to say as common as aspiring writers who claim, “My book is a natural for Oprah!” but that’s hyperbolic self-review, isn’t it? To Millicent, it is approximately as distracting from an otherwise well-written synopsis as this is from the rest of this post:

funnywalk

Go ahead — try to keep your eye from straying back up here as you read the paragraphs to come. Walk a mile in Millicent’s moccasins.

I hear some of you chortling out there, do I not? “Oh, Anne,” those of you confident about your descriptive abilities tell me gently, “you’re sweet to worry about my query and synopsis, but I know better than to waltz into that obvious a bear trap. My book is a sensitive, lyrical story of a fascinating person…”

Stop right there, unjustified chortlers. What was that last sentence, if it was not self-review?

Half of you just did a double-take, didn’t you? A good trick, given all of the gymnastics going on above.

Well might you: the average synopsis-writer tends to confuse qualitative description of the book with content-based description of the book. To professional eyes, the former is boasting; the latter is a professional synopsis.

“What’s the difference?” truculent former chortlers demand. “A synopsis is supposed to describe the book, right? I’m just making it sound good.”

Not to Millicent or Mehitabel, I’m afraid — and for very solid reason. Tell me, which gives a stronger idea of what a book is about, this synopsis opening:

Ripped from today’s most explosive headlines, EXPLOITATIVE TRASH is a searing indictment of a world gone mad. Told from the perspective of RONNIE LEGUME (14 going on 90), a beautifully-drawn headstrong street kid with a hidden heart of gold — she must conceal it, because where she comes from, nothing valuable is safe for long — the reader breathlessly follows the day-to-day pulse of life on the mean streets of an upper middle-class suburb. Cul-de-sacs have never seen such horror before.

or this one for precisely the same book:

Recent transplant from reform school RONNIE LEGUME (14) does not fit in with the other kids in her mom’s cul-de-sac. Try as she might to blend into his new, upper middle-class surroundings, the tough act that helped keep her safe for seven long years is just too helpful in keeping bullies at bay here. These people might pretend to be respectable, but behind closed doors, Ronnie keeps discovering levels of depravity that would have made her former warden blush.

Honestly, which one would you rather read? It’s really not a very difficult choice, from a professional reader’s perspective: the first is essentially a review; the second introduces an interesting character in an interesting situation. So which gives the better sense of the subject matter? The first distances the reader from the story; the second thrusts the reader right into Ronnie’s world. Which gives the better sense of the book’s tone and focus? The first peppers the reader with clichéd phrases that make this story seem like a hundred others; the second uses unexpected phrasing to make the story appear more original. Which makes the writer seem like the more gifted storyteller?

The sad thing is, the writer of the first might very well believe that he IS giving a just-the-facts-ma’am description. After all, he is using the synopsis to tell what the book is about, right?

That’s precisely the problem: he’s talking about the book, rather than telling the story. In a fiction or memoir synopsis — and often in a nonfiction synopsis as well, if it has a strong historical narrative — it’s vital to tell the book’s story in a compelling manner. All qualitative statements about the book do is take up space that could have been used to tell the story more vividly — and to make it come across as more original.

Originality is key in good synopsis storytelling — why should Millicent request a manuscript if its query synopsis made it sound similar to 27 out of the last 50 manuscripts she read? Emphasizing the surprising parts of the story or argument is always a better strategy in a synopsis than making it sound like any other book she’s likely to have read recently, published or otherwise. Or like a movie, TV show, graphic novel, or any other writer’s production other than your own.

Speaking of originality, don’t underestimate just how much the frequency with which synopsizers attempt the first approach or its first cousin, the back-jacket blurb synopsis, contributes to what turn-offs they are for our pal Millicent — or Mehitabel the contest judge, for that matter. When you’re reading 800 submissions per week or even 25 contest entries in a sitting, commonalities between ostensibly unrelated stories can get pretty darn annoying. At minimum, similarities can make the synopses that contain them all start to blur together.

So I ask you: if 11 of those contest entry synopses contained similar boasts about the quality of the writing, 8 shared at least one plot twist, and you could send only 5 on to the next round of judging, which would you send? Common gaffes make both the contest judge and the agency screener’s decision-making process so much easier.

“But Anne,” some now-chastened former chortlers ask politely, “I understand why I should not toot my own horn. But above, you said that I should not reproduce somebody else’s trumpet solo on my behalf, either. if my writing teacher actually did tell me that I had written the best comic novel since CATCH-22, why shouldn’t I shoehorn that information into my synopsis? It’s not as though I’m the one reviewing my manuscript.”

True, but the synopsis is not the proper place for anyone to review the book in question. Even if David Sedaris, S.J. Perlman, and Dorothy Parker all laughed themselves sick at your wry witticisms, stick to demonstrating that wry wit — and your storytelling ability — in the synopsis. Trust me, you’ll be able to find other opportunities to work other people’s opinions about your work into your marketing copy.

May I suggest, for instance, the back jacket of the book?

Within the context of a synopsis, however true any second-hand praise above may be — not knowing your writing teacher and her relationship to Joseph Heller, I cannot comment upon the appropriateness of the comparison to CATCH-22 — or how difficult it was for an author to write a book, or how apt a descriptive statement that implies an evaluation of quality may be, none of these forms of self-compliment are going to impress Millicent or Mehitabel. On the whole, they prefer to make up their own minds about the quality of the writing in front of them.

Remember, a good fiction or memoir synopsis is NOT a justification for having written the book in the first place: properly, it is one heck of a good story, presented well. Period.

For nonfiction, as I mentioned last time, you will want to do some gentle self-promotion, to give an indication of why your book is uniquely marketable and you are the most reasonable person in the universe to write it (platform, platform, platform!) but again, try not to get sidetracked on WHY you chose to write it or boasting about how generally necessary this book is to the betterment of humanity.

Again, it may surprise you to hear, but a LOT of nonfiction synopses (and even more memoir synopses) go off on these tangents, to their own detriment. These misguided documents tend to run a little something like this:

I wrote this heart-wrenching memoir over the violent objections of my mother, my father, my maternal grandmother, my great-aunt, my six siblings, and my parakeet, Ralph. Despite their begging me not to tell the story of our family’s sordid seven years as goat-smugglers, I felt that this story must be told. The truth shall set us free, and besides, the goats had already gotten their side of the story out to the media.

Well, of course, a memoirist’s relatives are going to kick up a fuss at the prospect of long-buried family secrets being revealed. That’s practically a given (and a reason that so many memoirs are the objects of lawsuit threats; I speak from experience). You have every right to be concerned, personally, although it’s rare that such threats come to fruition. Hurt feelings are rarely actionable, and even when they are, truth is a pretty good defense against a charge of libel.

But none of that is remotely relevant to any situation in which someone in an agency, publishing house, or judging a contest might be reading your synopsis. Why should Millicent care about the hurt feelings of people she has never met — or their literary opinions, for that matter?

Don’t bore her with your reservations in the synopsis; save those qualms to thrill your biographers. Instead, use the space to flesh out your argument with — chant it with me now, readers — intriguing specifics that Millicent is unlikely to see in any other synopsis this week.

There are very few contexts in the publishing world where launching on a lengthy disquisition why you wrote the book is even appropriate — and just so you have it in the back of your mind for future reference, here they are:

(1) Within a nonfiction book proposal, it is sometimes a necessary component to making the argument that you are uniquely qualified to write the book you are proposing, to establish your platform or the book’s marketability. If so, your agent may well advise you to add a section to the proposal entitled something like, “Why Tell This Story Now?”

(2) Within the context of an interview after the book is released, writers are free to ramble on about it as long as they like. Interviewers LOVE hearing about writers’ motivations — which, I suspect is why aspiring writers so often want to tell everyone they see what is and is not autobiographical in their novels; we’ve all seen it in a million literary interviews.

(3) When you are chatting with other writers, or if you become very, very good friends with your agent or editor after the contract is signed. Then, talking about it until you’re blue in the face is an accepted part of the creative process.

(4) Immediately after Eric Idle asks you, “So what inspired to became a comic novelist?” (Okay, so maybe this one applies only to me.)

Other than those four situations, however interesting your motivations may have been, they tend not to be anywhere near as interesting to other people — at least those who work in the publishing industry — as the book itself. Nor should they be. At least if the book is any good.

And yours is, isn’t it? I sincerely hope so, for your sake: a writer who honestly believes that the story of how you came to write a book is more interesting than the story in the book is going to have a devil of a time figuring out how to market it. As much as the writing process fascinates those of us in the throes of it, frankly, it doesn’t tend to be all that interesting to non-writers.

Don’t believe me? Start attending book readings for tomes you are unlikely ever to read. 99% of the time, the author will speak at length about why s/he chose to write this particular book.

Watch the audience’s reaction: it’s rare that most of the eyes in the room don’t glaze over at this point.

After you have attended three such readings within the course of a week without yawning once, THEN come to me and talk about whether your synopsis should include a paragraph on why you wrote the book.

I know it’s hard to accept, but actually, in a business sense, why an author wrote any book is not particularly important to the publishing industry. In their eyes, unless you are a celebrity cashing in on your name recognition, you wrote your book for one very simple reason: because you are a writer.

Writers tend to do that, they’ve noticed. You’ve got to get up pretty early in the morning to get a trend like that past an agent or editor.

From that rather cold point of view, a writer who goes on and on about the psychological impulses to tell a particular story (unless the book in question is a memoir) comes across as not very professional — or, at any rate, as a writer who might not really understand that readers can’t reasonably be expected to purchase a book simply because the writer went to the trouble of writing it. Sorry to be the one to break it to you, but it’s true: as much as we writers love to talk about our creative process, on the business side of the industry, such discussion tends to be regarded as a sign of that species of self-involvement that can render an artist rather deaf to the demands of the marketplace.

I have extremely mixed feelings about this assumption, because in my experience, most aspiring writers tend to blurt out their reasons for penning a book not because they think of themselves as Artistes Above Such Sordid Considerations as Marketability, but because they feel so isolated throughout the actual writing process. After years locked up with a book project, it can a positive relief to be able to talk about it to someone, isn’t it, especially when that someone is empowered to get the book published at long last?

It’s natural, it’s understandable, and it’s probably even healthy. By all means, go with that impulse. But please, please take my word on this one: you should most emphatically not do it in your synopsis.

Or indeed, in the presence of anyone employed in the publishing industry, unless you are responding to a direct question from an agent or editor. At least, not until after the ink is dry on your contract.

As usual, there are a couple of exceptions. Obviously, if the agent of your dreams asks, “So, where did you get the idea for this book?” you can and should give an honest answer, unless you happen to have beaten another writer over the head in the dead of night and stolen her work-in-progress. Or if someone stands up at a book reading and asks the same question — although as a rule, I would discourage planting your significant other or other crony in the audience to ask that particular question.

Yes, I’ve seen it happen, and it’s invariably really obvious that it’s a set-up.

Also — at the risk of repeating myself — if you have some very specific expertise that renders your take on a subject particularly valid, feel free to mention it in your pitch or query letter. And in your synopsis, if you are summarizing a nonfiction book. But in fiction, that information does not really belong in the synopsis.

But I can feel already that some of you are not going to fight me on this point. So here is a bit of advice for those of you who are planning to, well, ignore my advice: if you are writing a novel, and you feel that you have an inside perspective that simply must be mentioned in the synopsis, stick it at the end, where it won’t be too intrusive.

All right, I really must get some sleep now. Keep those trumpets in their cases where they belong, everybody, and keep up the good work!

Synopsispalooza, Part VII: writing a nonfiction synopsis so it doesn’t sound like just another big fish story

ernest-hemingway-trout-fishing

I’d like to start out with a request for clemency today, campers. Since the advent of Querypalooza early last month, I’ve been inundated with eager questions from anxious queriers. I’m thrilled about this, honestly — I do not think that writers, aspiring or otherwise, talk about this vital among themselves nearly enough. For that reason, I would like to make a formal request (or, more accurately, to codify a policy I had to adopt in self-defense a while back).

Ahem: would you mind posting questions in the comments section of the blog, rather than sending them to me via e-mail? Ideally, in either the comments section of the most recent post or, even better, in a post related to the question?

I ask for several reasons — and not due to the predictable it’s considerably less time-consuming for me to answer blog-related questions during my designated blogging time, rather than throughout my rather packed workday excuse. First, it’s more generous to other members of the Author! Author! community: if you have a question, chances are others do, too. Asking me to address your concerns privately deprives other readers of the opportunity to see the answer and ask follow-up questions. Second, it’s inefficient; it makes more sense for me to spend 20 minutes answering a question in the comments than to answer the same question 20 times individually, at 4 or 5 minutes per answer. Third, while I’m flattered that readers feel that I am approachable, it goes against the fundamental nature of a blog to follow up on discussions here by contacting me in secret.

Let’s all enjoy the discussion, shall we? I’d appreciate it.

Back to business. So far in Synopsispalooza, we’ve discussed what a synopsis is and isn’t, how it should be formatted, how to make it as brief as a single page, and how to cobble together something longer. I’ve also reminded you repeatedly — look, I’m about to do it again now — that there is no such thing as a standard length for a query or submission packet synopsis. Check EACH agency’s submission requirements for its individual preferences.

“But Anne!” those of you simultaneously querying or submitting to many agencies wail, and who could blame you? “Won’t that take a lot of extra time? Doesn’t it imply that instead of churning out one all-purpose synopsis, I may have to write several of different lengths? And what do I do if an agency’s guidelines do not specify a length, but merely says something like include a brief synopsis? Is that code for a particular length?”

My, you ask a lot of questions within a single breath, multiple queriers. In the order asked: yes, but it’s necessary; yes, but it’s necessary; I’ll get to that three paragraphs hence, and no — why would it be in an agency’s interest to trick aspiring writers about that?

Hey, nobody said that this process was going to be easy — or easy to figure out. It isn’t, even for the most talented first-time writer. If any malignant or ill-informed soul ever tells you otherwise, you would be better off whacking yourself in the head with a 15-pound carp than taking that ridiculous counsel to heart.

Not that I’m advising anyone’s whacking himself in the head with a fish of any size, of course. It’s not good for the fish, and it’s not good for you.

The general rule of thumb for everything an aspiring writer sends an agent is send them precisely what they ask to see. If their guidelines (usually available on its website and/or its listing in one of the standard agency guides; check both) ask for a 1-page synopsis, send a 1-page synopsis; if it asks for 4 pages, send 4. If, however, neither an agency’s published guidelines (for a query packet) nor the letter requesting materials (for a submission) specify how long a requested synopsis should be, it is up to you. Just don’t make it longer than 5 pages.

Why 5? Because, as I have mentioned in previous posts in this series, 5-page synopses have historically been standard for agents to ask clients they have already signed to produce for their next projects. If an agent does for some esoteric reason of his own expect queriers to guess what number he is thinking, it’s probably 5.

Not that the point of this exercise is to guess what the agent is thinking. Not about synopsis length, anyway.

Last time, if you will recall, we established that a nonfiction synopsis has six goals — that’s one more than we discussed last year, for those of you keeping track; the market’s continually evolving — and that those aims are different from the primary goals of a novel synopsis. To recap, a successful nonfiction synopsis should:

(1) present the problem or question the book will address in a way that makes it seem fascinating even to those not intimately familiar with the subject matter (even at an agency that specializes in your type of nonfiction, it’s unlikely that either Millicent or the agent will be very well-read in your particular area of expertise);

(2) demonstrate why readers should care enough about the problem or question to want to read about it (or, to put it another way: why should Millicent care about it?);

(3) mention any large group of people or organization who might already be working on this problem or question, to demonstrate already-existing public interest in the subject (if the group or organization is large, go ahead and say how large, so Millicent the agency screener can’t accidentally underestimate it);

(4) give some indication of how you intend to prove your case, showing the argument in some detail and saying what kind of proof you will be offering in support of your points;

(5) demonstrate why the book will appeal to a large enough market niche to make publishing it worthwhile (again, ideally, backed up with statistics), and

(6) show beyond any reasonable question that you are the best-qualified person in the known universe to write the book.

Let’s go back to the statistics issue, as it puzzles many first-time queriers and submitters. I ended yesterday’s post with a cliffhanger: no matter how large the prospective market for your book is, I told wide-eyed readers gathered around the virtual campfire, you can’t legitimately assume that an agent or editor will be aware of just how many potential readers inhabit it. Thus, when you are crafting a synopsis — or query letter, or book proposal — it’s prudent to assume that they will underestimate it.

And thus the market appeal of your book — or any nonfiction book, actually. Unless it’s a tell-all by a celebrity fresh out of rehab or somebody who used to work at the White House, few manuscripts’ market appeal is self-evident on the title page.

Do I already hear some impatient huffing out there? “This doesn’t seem right to me, Anne,” a few nonfiction writers protest. “While I understand why I am forced to descend to the sordid mention of market conditions and readership in my book proposal, my query letter, and any verbal pitch I might work up nerve to give in a conference elevator, the synopsis is supposed to be a summary of what the book is about. Therefore, it must be entirely about content, a pristine run down of just the facts, ma’am. Kindly mend your ways accordingly, missie.”

You’re partially right, impatient huffers: a fiction synopsis should indeed concern itself entirely with its book’s subject matter, rather than marketing concerns. A professional nonfiction synopsis, on the other hand, is mostly about content, but as we discussed yesterday, often is effectively a micro-proposal as well.

Or, to put it a bit more bluntly: if you want to query or pitch nonfiction to the pros, there’s no way to avoid discussing marketing issues. It’s the price a nonfiction writer pays for not having to write the entire book before selling it.

Why, yes, that does tend to be a trifle satisfying to novelists everywhere, now that you mention it. They have to write the whole darned book before they can legitimately start sending out queries and submissions; typically, all a nonfiction writer has to polish off is a sample chapter and a book proposal. And proposals, for the benefit of those of you who have not yet written one, are made up almost exclusively of marketing material.

There’s a reason for that, of course. I hate to break anyone’s bubble about the marriage of art and business, but marketability typically plays a far, far more important role in whether an agent, editor, or even contest judge will be interested in a nonfiction project than in novel. Most of the time, nonfiction sells better.

Don’t believe me, fiction-readers? Okay, try this little experiment: walk into the nearest large chain bookstore and take a good, long look around. Are most of the books fiction or nonfiction?

Assuming it is the latter (as is the case in most non-specialist bookstores), how are the bookstore’s nonfiction sections arranged? 99.99% of the time, it will be by subject matter — unlike the fiction, which is usually arranged by author’s last name, with perhaps separate sections for the better-selling genres.

Which means, at the querying and submission stages, that a nonfiction synopsis that acts like a fiction synopsis — that is, sticking to the story and nothing but the story — is typically a less effective marketing tool than one that gives some indication of what kinds of readers are in desperate need of this particular book and why.

Stop waving that dead fish at me. I didn’t set up this system; I just attempt to render it a trifle less opaque for newcomers.

Yes, the quality of the writing does make a difference in any query or submission, but the fact is, while novels can — and do — sell on the writing alone, even the best-written nonfiction is seldom marketed primarily upon the quality of the writing. In fact, that it’s not at all unusual for an author to be able to sell a nonfiction book, even if it’s a memoir, based on only a single chapter and a book proposal.

More huffing? Okay, go ahead and spit out that resentment: “But Anne, I’ve seen agency websites/listings in agency guides/heard one agent make an offhand comment at a conference and took it as an indicator of how every agent in North America feels insisting that they will ONLY look at memoirs that are already 100% written. So I guess you just misspoke about memoirs being sold by proposal, right?”

Well, I could see where a reader might think that as a memoirist who sold two books via proposal, my view might be a trifle skewed, but no: the vast majority of memoirs sold every year to U.S. publishers come in proposal form, not as finished manuscript. There’s a pretty good reason for that, too — not only are proposals significantly quicker for Millicent the agency screener and her cousin Maury the editorial assistant to read; it’s commonplace for publishers to ask for content change in a nonfiction book after acquiring it. Or even as a condition of acquisition.

Yes, even in memoirs — the writer may have lived the life, but ultimately, the editor is the one who decides what parts of that life are and are not included in the published book. And yes, that sometimes does involve editorial feedback like, “What if you approached this real-life incident in a completely different manner on the page than you did when it happened?”, “Is the mother character really necessary to the story?” and “How would you feel about leaving out that 50-page digression on three years of your childhood?”

Sorry, Mom — the editor says you’re toast. And apparently, 1974-1977 weren’t that interesting.

Given the likelihood that the acquiring editor will request changes, why would an agency stipulate that a memoir that’s probably going to undergo significant revision be completed before the writer queries? Well, a couple of reasons.

Topping the list: memoir can be emotionally devastating to write; I know plenty of perfectly wonderful memoirists who went through years of angst about whether they would be able to commit their lives to paper at all. An agency that doesn’t accept partially-written projects can be relatively certain that the writer will deliver the goods. Also — and again, I don’t want to send any of you memoirists out there spinning into shock, but better you hear this from me — it’s not unheard-of for agencies with this requirement to expect memoirists to construct a book proposal for the already-completed manuscript after they’re signed to a representation contract.

Yes, you read that correctly: a memoirist with a finished draft will probably have to write a book proposal for it, anyway. Working with an agency with a finish-it-first requirement does not necessarily equal a get-out-of-writing-a-proposal pass.

Try to look on the bright side. Since a proposal must talk about the storyline as if the book were already completed, it’s quite a bit easier to write with a manuscript already in hand. Why, all you have to do to come up with an annotated table of contents is to flip through the book, see what each chapter is about, and summarize it.

Besides, the goal of a nonfiction query packet is to prompt Millicent to ask to see the proposal and/or sample chapters, right? So if you’re querying a nonfiction project, the pros will expect you to have a proposal already in hand. So why wouldn’t you make it pellucidly clear in the synopsis who your target market is, why your book will appeal to them, how and why your subject matter is interesting — and, if you’ll pardon my committing the sacrilege, why a non-expert in the field might find it fascinating?

And before anyone asks: no, “Because I spent seven years writing it!” is not a sufficient answer to any or all of the last four questions. In the throes of writing, revising, and composing marketing materials for a book, it can be hard to remember that.

Remember, too, that for the synopsis to whet an agent, editor, or contest judge’s appetite for reading the proposal — the essential task of every syllable of a query packet, right? — the book’s content needs to come across as not merely intriguing to its target readership, but to industry types as well. So if you ever find yourself saying, “Well, that’s a trifle unclear, but my end readers will get it,” take it as a sign from the heavens that you should be rushing to revise that particular piece.

As with a fiction synopsis, you’re going to want to show why the book is appealing, rather than merely telling Millicent that it is — and the trick to that, often, lies in eschewing generalities in favor of juicy, intriguing specifics.

In this spirit, I reiterate: when writing a synopsis, it’s merely prudent to assume that professional readers will underestimate the size of your target audience…and thus the market appeal of your book. This is particularly true if you are pushing a book about anything that ever occurred west of, say, Pittsburgh to a NYC-based agent or editor, or any story set north of Santa Barbara or east of Los Vegas to an LA-based one.

Oh, should I have warned you to sit down before that one? It tends to come as a shock to writers living outside the Boston-DC Amtrak corridor.

Naturally, I’m not saying that northeasterners are myopic; let’s just say that the news media are not the only folks who think that little that happens to anyone outside of a day’s drive of their workplaces is likely to affect Americans. The rest of the country is far more likely to know about the general tenor of life in NYC or LA than the fine denizens of those megapoli (megapolises looks so silly) than the other way around. Of course, if those of us who lived outside of the major urban centers thought this way about, say, New York City or London, we would be called provincial.

I know, I know: this attitude seems rather odd in the age of lightning-fast electronic communication and swift travel across time zones, but regional differences still run strong enough that you might actually find yourself explaining to a charming, urbane agent with an MA in American Literature from Columbia or a law degree from Yale that yes, the inhabitants of Seattle CAN support a symphony, and indeed have for many years.

And schools. And indoor plumbing. I’m not entirely sure that my agent believes I don’t live in a tent with a yeti. He likes to boast that he’s never lived more than ten miles from the New York City hospital where he was born.

The first time he said it to me, he was taken completely by surprise when I, a 6th-generation West Coaster, instantly responded, “Oh, that’s so sad. You should get out more.”

I’m not bringing this up to rib him — okay, so I am just a little bit — but because being aware that agents may not be completely hip to your target demographic means that you, savvy marketer that you are, can compensate for it by coming right out and saying in your synopsis just how big and eager your market actually is for a book like yours.

You might want to bring it up in your query as well. And perhaps in the cover letter you tuck into your submission packet.

What can happen if you don’t, you ask? Only triggering one of the most common rejection reasons for nonfiction: it’s very, very easy for a book to be labeled as appealing to only a niche market. For those of you unfamiliar with the term, niche marketis industry-speak for “Well, no one I know would buy this book…”

Okay, so I’m exaggerating a trifle: technically, it means that the pros think that a book would only be marketable to what they assume to be a tiny demographic. Trout fisherfolk, for instance, or people with cerebral palsy.

Ten points to all of you who just gasped in annoyed disbelief: you are quite right that, in actuality, both of these groups are quite large — Trout Unlimited has 150,000 volunteers, and an estimated 1.5 – 2 million children and adults have cerebral palsy. The extended demographic of people who love members of both of those groups must logically extend into the millions.

Yet someone unfamiliar with those demographics might not be aware of that — which means that in many instances, if not most, a professional reader will be relying solely upon the information that you provide or his own guesstimate if you do not. I implore you, don’t assume that an agent, editor, or contest judge will necessarily be charmed enough by the writing in your synopsis (or book proposal — or book, for that matter) to conduct a little independent research before deciding whether to reject your query packet or submission.

“But Anne,” astonished veteran web-browsers everywhere exclaim, “why should I have to go to that trouble in the age of the Internet? If Millicent is curious about the size of my target market, all it would take is a 10-second web search to see if her guesstimate is correct.

Ah, but you’re assuming that she would drop everything to perform such a search. She’s not: screeners in agencies and publishing houses simply don’t have the time, and often, contest organizers specifically tell their judges that they may rate entries ONLY what’s on the page.

Which means, in practice, that Millicent is extremely unlikely to dismiss that book aimed at anglers without bothering to find out just how many people there actually ARE who habitually fish for trout.

Such as, for instance, our pal Ernest Hemingway, above. As anyone who has ever lived near a good fishing river could tell you, he had — and has — a whole lot of company. But I suspect that you’d have to run into a trout fisherperson or two before you’d see a book on trout and spontaneously cry, “By gum, there’s an immense market for this!”

The same often holds true for regional interest, alas. Due to the reality of where books get published in the United States, a story set in New York, Los Angeles, Chicago, or San Francisco will often be deemed of national interest, meaning that book buyers in other parts of the country (and world) might reasonably be expected to flock to the bookstores for it.

Because, obviously, readers the world over are sitting on the edges of their seats, wondering what’s going on in Brooklyn these days. Or so I surmise, from the immense number of books set there over the last hundred years. But let that same story be set in Minneapolis, Shreveport, Olympia, or Halifax, and NYC, LA, Chicago, and San Francisco-based agents and editors tend to dismiss it as appealing only to audiences in the region where it was set.

Think about it: if THE DEVIL WEARS PRADA hadn’t been set in Manhattan, do you honestly think that any major publishing house would have given it a second glance?

Which brings me to another very common piece of conference lore: over the years, I’ve heard many, many agents and editors tell writers of so-called works of purely regional interest that they’d be better off submitting their nonfiction, memoirs, and even novels to regional publishers. In recent years, I’ve begun to wonder to whom they are referring. The publishing industry is not, after all, like theatre — not every major city will spontaneously see a publishing house spring up out of the ground, started by spunky youngsters in their dorm basements, if necessary.

Can’t you just picture it? “I’ve got a barn,” a would-be publisher pants breathlessly, “and you have a mimeograph machine. Let’s publish some books!”

Doesn’t happen very often, alas. It’s a lovely fantasy, though, isn’t it?

Admittedly, there are a quite a few more regional publishers for nonfiction than for fiction or memoir; that’s true of small, independent presses in general. Even for nonfiction, though, it is definitely trickier to interest agents at the big agencies in subject matter unfamiliar to denizens of the Eastern seaboard or LA.

What strategy tip may we derive from this? Since it’s a safe bet that Millicent, Maury, or Mehitabel will in fact be perusing your query, submission packet, or contest entry with an eye to determining national interest, it’s a stellar idea to use your marketing materials — yes, including your synopsis — to make the case that your subject matter IS of national interest.

In the synopsis, as in the query letter and pitch, statistics can be your friend — and they needn’t be statistics about just how many people have already bought books on your topic, either. If you’re writing a blistering exposé of bear abuse in Montana, for instance, it would a very good idea to mention in your synopsis just how many visitors Yellowstone sees in a year, because chances are, Manhattanites will have no idea. (For some handy hints on how to find statistics to back up such claims, please see the YOUR BOOK’S SELLING POINTS category at right.)

Okay, impatient huffers, your time has once again come. Have at it: “But Anne, every time I go to a writers’ conference, all of the agents and editors keep saying that the most important thing for me to show up front is my platform. How does all of what you’ve been saying here fit in with that?”

Very well, actually — and I’m glad that you brought this up, oh huffers. In a nonfiction book synopsis, you not only need to establish the importance of the subject matter — you need to demonstrate that you are an expert in it. Seriously, it’s the first question almost anyone in the industry will ask after you mention casually that you are writing a nonfiction book. “So,” they’ll say, reserving comment about the marketability of your topic until after they hear the answer to this particular question, “what’s your platform?”

So if “Why are you the best person to write this book?” seems secondary to the subject matter, I’m guessing that you probably haven’t pitched a nonfiction book lately.

To clear the brows of those of you knitting them right now, platform is industry-speak for the background that qualifies you to write the book — the array of credentials, expertise, and life experience that qualifies you as an expert on the topic. Put another way, platform is the industry term for why anyone should trust a nonfiction author enough to want to believe what he says in his book, as opposed to any of the other similar books on the market. The platform need not consist of educational credentials or work experience — in fact unless you write in a technical, scientific, or medical field, it generally has less to do with your educational credentials than your life experience.

But by all means, if you happen to be a former Secretary of State, a child actor on a hit TV show, or NBA superstar, do mention it — but don’t be downhearted if you haven’t yet held a cabinet post in your field of expertise, however. As we discussed in Querypalooza, your platform consists ANY reason, or collection of reasons, that you are the single best person currently residing in the universe to write this particular book — and that members of the reading public might flock to see you do it.

Not books in general: this book. It’s a great idea to devote some serious thought to your platform before you begin to market your book — and yes, that means before you sit down to write the synopsis, too.

Don’t look at me that way; I’m doing you a favor here, not just assigning extra work for its own sake. All of you nonfiction writers out there should not only be prepared to answer questions about your platform before you have ANY contact with an agent or editor — you should be able to talk about yourself as an expert on the subject matter of your book. Trust me, you’ll be happier in the long run if you get used to thinking of yourself that way before you walk into a publishing house to meet with your new editor.

Synopsis-writing time is a great opportunity to start, because your synopsis should contain at least passing mention of your expertise. This is true, incidentally, even if your book happens to be a memoir.

“Wait just a memory-picking minute!” I hear the memoirists out there cry. “Isn’t it pretty darned obvious that I would be the single best living authority upon my own life?”

Not necessarily, from the industry’s point of view. A memoir is always about something in addition to the life story of its author, after all. Ideally, any statement of your platform should include some reference to why you are qualified to write about that other subject matter as well.

So should your synopsis. For instance, if your memoir is about spending your teenage years in a foreign country, invest a sentence or two of your synopsis in talking about how being an outsider gave you a unique perspective on the culture. If your memoir rips the lid off the steamy secrets of a cereal factory, you’ll be better off if you use your decade’s worth of experience filling those boxes as evidence that you are a credible expert on flakes. And if your childhood memoir deals with your love affair with trains, make sure you include the fact that you spent 17 years of your life flat on your stomach, singing “woo, woo” at a dizzying array of models.

You get the picture. It’s not enough to make your subject matter sound fascinating: in your synopsis, your account needs to come across as both fascinating and credible.

For what it’s worth, novels are generally about something other than the beauty of their writing, too. They have settings; characters have professions. For instance, the trilogy I am working on now is set at Harvard; I got my undergraduate degree there. Think that is going to make the books more credible in the eyes of the industry? You bet.

I could feel fiction writers’ blood pressure rising throughout the last few paragraphs, but don’t panic: technically, a novelist doesn’t NEED a platform. Go back and reread that comforting earlier bit about fiction often selling on the quality of the writing alone; repeat as often as necessary until your head no longer feels as though it’s about to explode.

It’s always a nice touch, though, if a fiction writer can mention a platform plank or two in her query, since (brace yourself, novelists) in this tough market, most agents will be pleased to see it. But for fiction, keep your synopsis platform-free; self-promotion in a novel synopsis tends to be regarded as compensation for some heretofore-unsuspected weakness in the plot or the writing.

Whew, that was a lot of gut-wrenching reality to cover in a single post, wasn’t it? I’m sure all of us could use some nice down time. If only we knew someone who might take us fishing…

More wit and wisdom on the synopsis follows tomorrow, of course. Keep up the good work!

Synopsispalooza, Part VI: you can tell the truth and nothing but the truth in a synopsis, but you just don’t have the space for the whole truth

I am Oz, the Great and Terrible, spoke the Beast, in a voice that was one great roar. Who are you, and why do you seek me?

I am Oz, the Great and Terrible, spoke the Beast, in a voice that was one great roar. Who are you, and why do you seek me?

Brace yourselves, campers: I’m going to be a positive fountain of apologies today. First, I’ve only just noticed that the post that I had scheduled for Thursday afternoon, then gone merrily on my way, assuming I had left you entertained and informed, apparently did not actually go up on Author! Author! until earlier today. I have no idea why. Technically, that is; I know why I took a couple of days off from posting. (Hint: dum de dum dum TO ME.)

Second, I’m sorry about the resolution of the picture above; something went wrong in the uploading process that I didn’t have time to figure out and fix because I’m currently writing on a pretty tight deadline. Third, my regrets about the fact that the dialogue I quoted above does not include the grammatically-necessary quotation marks found in the original text; my blogging program would not allow them in a caption, for some reason best known to its programmers. Fourth, I beg the forgiveness of every L. Frank Baum fan out there: I’ve only just noticed that the quote I used is not from Dorothy’s first visit to the Wizard — the subject of the drawing — but one of her companions’.

Fifth, my profound apologies to those of you who have been following this series on synopsis-writing who happen to be promoting a nonfiction book. Not everything I’ve covered so far in Synopsispalooza has applied to you.

In my defense, like so much of the above, that’s not entirely my fault: outside forces dictate that the fiction, memoir, and nonfiction synopsis must all be slightly different. Since novel and memoir synopses are typically closer than nonfiction synopses are to either, I tackled them first.

In the middle of this festival of summary I like to call Synopsispalooza, I’ve been concentrating for so far primarily upon the specialized problems of novel and memoir synopses. Specifically, I went on (and on and on) about the importance of a novel synopsis’ demonstrating beyond a shadow of a doubt that its writer is a gifted storyteller.

For a memoir, this too is crucial: the most gripping real-life account is going to fall flat on the page if it’s not told well, right? So basically, a memoirist should use the same tactics as a novelist, except in the first person and the past tense: make the book sound like a terrific story.

Have I been gone so long that anybody out there does not remember how to pull that off in a 1-page synopsis? Just in case, let’s review its goals:

(1) introduce the major characters and premise,

(2) demonstrate the primary conflict(s),

(3) show what’s at stake for the protagonist, and

(4) ideally, give some indication of the tone and voice of the book.

All of these aims are easily transferable to a memoir, right? All you have to do is think of the memoir as story, rather than autobiography, and yourself as the protagonist, and summarize accordingly.

Does that seem a trifle vague? Okay, I’ll be more specific: A 1-page synopsis for a memoir should answer all of these burning questions — and some of these should sound awfully familiar:

Who am I? (other than the memoir’s author, that is)

What is my background? (Specifically, the part of it that renders it interesting enough to read about for 350 pages — and no, neither rampaging narcissism nor “But I spent all of this time writing it!” are adequate answers.)

How and why was/am I an interesting person in an interesting situation?

Who were the people in my life in the midst of all of this interestingness, and how do they move my story along?

What were my hopes and dreams — and what were the major barriers to my bringing them to fruition? Alternatively, what were my fears and how realistic were they?

What would I have gained by attaining these goals — and what would I have lost if I did not?

Here is how charming I am to follow on the page. Please fall in love with me as a protagonist, me as a writer, and ultimately, me as a client/new author signed to the publishing house/contest winner.

Piece of proverbial cake to pull off in a page, right? Now let’s add in the loftier additional goals of the slightly longer synopsis:

(5) show the primary story arc through BRIEF descriptions of the most important scenes.

(6) show how the plot’s primary conflict is resolved or what the result of adopting the book’s argument would be.

Again, it’s not all that hard to envision synopsizing a memoir in this manner in 3 or 5 pages. Like a novel, a memoir — a good one, anyway — consists of fully-realized scenes, not just a litany I did this and I felt that. Treat Millicent the agency screener to snippets of those scenes, depicted as vividly as possible.

In other words: as for a novel synopsis, you should minimize the number of generalizations in your memoir synopsis. Instead, use as many concrete details as possible — and make sure to include some tidbits Millicent is highly unlikely to see in anybody else’s synopsis. Instead of concentrating upon cramming as much material as possible on the page, focus on making yourself sound original and fascinating.

My, I’m leaning upon the boldface button heavily this evening, amn’t I? It must be the weighty presence of Oz, the Great and Terrible.

Yet for nonfiction — and, if I’m going to be honest about it, some memoir as well — the task of constructing a synopsis is a trifle more complicated. Yes, you do need to come across as a great storyteller with a fascinating story to tell (and argument to make), but you also are charged with the sometimes heavy burden of convincing Millicent that your subject matter as interesting and important, as well as that you are the best possible writer in the universe to consult about it.

Naturally, that case is quite a bit easier to make if your subject matter is already widely recognized as interesting and important. Especially if you happen already to be celebrated internationally for your prowess in explaining it. In that case, you already have what people in publishing call a platform: a demonstrated ability to be able to get people to pay attention to you when you talk on this particular subject.

(Speaking of which, I’ve a favor to ask: over the years, quite a number of you have asked when I am planning to release this blog in book form, so you may have it sitting on your desk as you write. I am seriously considering pulling together a book proposal for a blog-based book this fall, and I could use some glowing blurbs of entreaty and/or testimonials from blog readers to dress up the proposal. If you’d like to help me out and earn my undying gratitude, drop me a line in the comments, and I shall contact you off-site. Thanks!)

If you are not already commanding public attention for your wit and wisdom on the subject matter of your nonfiction project, don’t worry — contrary to depressed murmurings on the writers’ conference circuit, a writer does not need to be already famous in order to have a platform for a particular book.

Yes, really. Trust me, I have a LOT of experience writing all three types of synopsis, as it happens: in recent years, I’ve sold both a memoir and a nonfiction book to publishers, and my second novel is making the rounds even as I type this. Not to mention all of the synopses I see as a frequent contest judge and even more frequent freelance editor. So yours truly has spent quite a bit of time in the last few years hunkered over the odd synopsis, let me tell you. I know whereat I speak.

In fact, just go ahead and imagine the following words of wisdom booming from the mouth of Oz, the Great and Terrible. It will save time and energy in the long run. (And if someone would be willing to say in a blurb that I’m more respected and feared than Oz in his heyday, there might be a candy bar in it for you. I just mention.)

In a nonfiction synopsis of any length, your goal is sixfold — and as those annoying disembodied voices on business’ voice mail systems so love to say, please listen carefully, as our options have changed in recent years:

(1) to present the problem or question the book will address in a way that makes it seem fascinating even to those not intimately familiar with the subject matter (even at an agency that specializes in your type of nonfiction, it’s unlikely that either Millicent or the agent will be very well-read in your particular area of expertise);

(2) to demonstrate why readers should care enough about the problem or question to want to read about it (or, to put it another way: why should Millicent care about it?);

(3) to mention in passing who specifically is already interested in this problem or question, to demonstrate already-existing public interest in the subject (the Sierra Club, Mothers Against Drunk Driving, the Harpo Marx Fan Club, the entire scientific community, etc.);

(4) to give some indication of how you intend to prove your case, showing the argument in some detail (hey, you’re on your own on this one);

(5) to demonstrate why the book will appeal to a large enough market niche to make publishing it worthwhile (not the same thing as official, organized interest, necessarily), and

(6) to show beyond any reasonable question that you are the best-qualified person in the universe to write the book (not, alas, always self-evident to our Millie).

In answer to that immense gulp I just heard: yes, a nonfiction writer does need to pull that off in anywhere from 1-5 pages, depending upon what the agent, publishing house, or contest rules request. I’m not entirely sure that I proved half that much in my master’s thesis.

And let me tell you, it was a pretty good master’s thesis. Oz was impressed, I’m told.

Nonfiction writers tend to have been stellar students, so I’m not at all astonished to see a plethora of hands politely raised already. Good students are frequently full of questions. “But Anne,” many of you point out politely — and believe me, I appreciate it. “That list above reads strikingly like the goals of a book proposal, a lengthy, heavily-detailed document that, correct me it I’m wrong, entire multi-page sections devoted to each of the numbered issues above. If I’m expected to accomplish all of that heavy lifting in the synopsis, what on earth am I supposed to be accomplishing in the proposal?”

The same thing, actually, but at greater length and with more evidence. Next question?

Just kidding; no need to burst into tears at the prospect. Lean in closer, and I’ll let you in on a little well-kept professional secret: a good nonfiction synopsis is not just a summary of the book’s argument, but a super-short book proposal.

Think of it as proposal concentrate. Add a sample chapter, a competitive market analysis, and an annotated table of contents, stir, and hey, you’ve got a book proposal. Not as tasty as fresh-squeezed, perhaps, but Millicent doesn’t have time to watch you argue it from scratch at the query packet stage.

I can feel you tensing up, but seriously, there’s no need. If you can write a book proposal — and you can, if you know enough about your subject matter to write a book — you can construct a really good nonfiction synopsis.

Where to begin, you ask? Well, I used to tell everyone who would listen that the argument was the most important element of a nonfiction synopsis — if it doesn’t come across as coherent and well-reasoned, after all, the book project is sunk. However, watching how nonfiction books are being marketed and bought these days, I’ve changed my tune. (To Dum de dum dum TO ME, apparently.)

Now, Oz the Great and Terrible is telling you that the single most vital aspect of a successful nonfiction synopsis lies in framing the central question of the book in a way that makes it appear not only interesting to Millicent – who, let’s face it, is almost certainly not going to be a specialist in your subject area; she was (or is) an English major, probably at a highly respected New England college — but likely to catch the notoriously fickle eye of the media. Basically, the synopsis needs to present the book’s concept as easy to promote to an already-existing audience.

If you doubt that, take a quick run to your local megabookstore and take a gander at how many political memoirs are coming out this month. It’s not that their subject matter is necessarily more fascinating than other nonfiction topics, or even, in many cases, that the author has such a terrific platform for telling the behind-the-scenes story. (The classic response of White House officials to tell-all books has historically been, “Who? Oh, didn’t he work here once for a week? I don’t even remember what he looked like.”) No, it’s that even the most poorly-written of these books are likely to be discussed on television and radio shows already devoted to such topics.

Hey, the 24-hour news cycle doesn’t feed itself, you know.

Thus, at the risk of observing the obvious, a query packet synopsis that makes Millicent exclaim by the end of the first paragraph, “Oh, this one would be a cinch to promote!” is far, far more likely to generate a request to see the book proposal than one that prompts her to muse, “Hmm, this is beautifully written. Too bad only four people in Southwestern Montana will be interested.”

Up go the hands again. “Excuse me, Anne? I had gathered from your Querypalooza series — conveniently gathered for the benefit of those who missed it under the category of that name on the archive list at the bottom right-hand side of this page — that I was supposed to use the platform paragraph of my query to make the case that a readership already exists for my book. Wouldn’t tackling that again here be redundant?”

Ah, but synopses often end up places that query letters do not. A 1-page nonfiction synopsis might, for instance, sit by the phone for easy reference while an agent pitches the proposal to an editor; a 5-page synopsis might get circulated to an editorial committee before the acquiring editor makes and offer. The better a micro-proposal it is, the better legwork it can do for its writer.

That being said, the synopsis’ presentation of how and why the central problem of the book is typically a bit different from the query’s. It’s longer, for one thing, and less likely to include an explicit statement of how many articles The New York Times has run on the subject within the last two years.

It’s also more likely to be in the form of a story — and before any of you writing books on particle physics start guffawing, hear me out.

Every problem can be framed in the form of a tale; if you doubt that, just crack open any 7th-grade math textbook and take a gander at the word problems. While a purely technical exposition may well seem dry to the non-specialist, vividly-told real-world example of what can and does go wrong if the central problem of the book is not solves can instantly answer the questions, “So why will anybody care about this?” A gripping anecdote can serve the same function for a historical account.

So why not open your synopsis with a gripping one- or two-paragraph anecdote that illustrates what’s at stake in solving the problem tackled by the book?

Don’t laugh — it works. Especially for any sort of biography or memoir, a brief foray into storytelling can demonstrate not only that the writer is a fine storyteller, but can provide an intriguing entree to a subject that might at first glance appear dull to the non-specialist. Which, for example, does a better job of explaining the importance of breakthrough in sewing machine technology, this:

In the old days, a surprising number of textile workers lost fingers or even hands in industrial sewing machine accidents. Tamlyn Baker pondered the problem for forty-five years, invented a new kind of threading machine, then died in obscurity.

Or this:

The thread broke: for the eighth time that month, a burlap sack-maker lost a finger. Like the others, this woman would be fired and go home to tell her children to prepare to starve. Tamlyn swore once again to perfect her hands-free threading device, even if she had to burn every candle in the Midwest staying up to do it.

Okay, so the latter is a trifle melodramatic — but if you were Millicent, which book proposal would you request?

The second most important element of a nonfiction synopsis is the argument: it’s imperative that the synopsis-reader be able to follow it. Show it in logical order, rather than jumping around or leaving pieces out. No need to be pedantic about it, of course: In Chapter Eight… is not a transition likely to impress Millicent with your storytelling acumen.

Why is showing the basic argument of the book so important? Well, in a nonfiction synopsis, you should not only show the content of the book, but also that you can argue coherently.

Yes, you in the tenth row? “But Anne, this seems counterintuitive. Wouldn’t the best way for an agent or editor to check out my argumentative style be to, you know, read my manuscript? Or at least my proposal?”

I could shoot that one down right away, but first, let’s all take a refreshing mental holiday and picture how much easier all of our lives would be people in the publishing industry actually thought that way. Ah, that’s nice: a world where writers’ talent was judged solely by thoughtful, well-paid, prose-loving agents and editors, lounging on comfy sofas in sun-drenched lofts, languidly turning over page after page of entire manuscripts sent to them by aspiring authors because they have literally nothing else to do all day.

And look, outside that massive loft window — do I see a pig flying by, with Jean Harlow on his back, waving sparklers and smooching Clark Gable?

Okay, back to the real world: realistically, a nonfiction synopsis does indeed need to encapsulate the argument that it takes an entire book to make in just a couple of pages — or at least to establish the central question and indicate how you’re going to go about answering it.

Think of it as a tap-dancing audition, your two-minute chance to show your fancy footwork: if you argue well enough here, an agent (or editor at a small publishing house) will ask to see the argument in the book.

Did I just hear some gasps out there? “Two minutes?” a few of you squeak. “How closely can she possibly read my synopsis in that short amount of time? The one-page version perhaps, but the 5-page?”

I didn’t mean to startle you — but yes, that’s about the maximum your synopsis will have under an agent’s (or, more likely, Millicent’s) bloodshot, overworked eyes. Contrary to popular opinion, nonfiction queries and submissions tend not to be treated to much closer or more respectful readings than novels these days — and that’s saying something.

Popular opinion may have a point here, at least at the agency level, because nonfiction has historically been quite a bit easier to sell to the major publishing houses than fiction. At this point in publishing history, though, the market is so tight that it just doesn’t make strategic sense for nonfiction writers to assume that they — or, more accurately, we — don’t need to present book projects as professionally and eye-catchingly as novelists do.

So assume two minutes, maximum, possibly less. Let’s face it, this isn’t a lot of time to establish an argument much more complicated than the recipe for your sainted mother’s cream of tomato soup.

Even if Mom’s methodology consisted primarily of opening a can of Campbell’s, you may find yourself in a descriptive pickle.

It is more than enough page space, however, to demonstrate that you have the writing skills to make an argument where each sentence leads logically to the next. It’s also enough time to show that you have a coherent plan for proving your propositions, and for indicating what evidence you intend to use.

If I seem to be harping on the necessity of making a COMPLETE, if skeletal, argument here, it’s because the single most common mistake nonfiction synopsizers make is to give only PART of the argument, or still worse, only the premise, with no indication of how they intend to make their case. Instead, they use the space to go on a rant about how necessary the book is, essentially squandering precious argumentative space with marketing jargon and premise.

But a solid underlying argument is the sine qua non of the nonfiction synopsis. Period. If it doesn’t appear to hold water — yes, even in a 1-page synopsis — the book simply isn’t going to strike the industry as marketable.

To make it appear as solid in the synopsis as I’m sure it is in the proposal and/or manuscript, don’t forget to mention what kind of evidence you will be using to support your claims. Have you done extensive research? Exhaustive interviews? Hung out with the right people?

If you have a professional background in the subject matter of your book that unquestionably renders you an expert, or personal experience that gives you a unique insight into the subject, try to work that into the synopsis, early on. Otherwise, stick to the subject matter and explain what your book is going to teach people about it;

I use the term teach advisedly, because it is often quite helpful for synopsis writers to think of the task as producing a course overview for the lesson that is the book’s content: how will this book help readers, and what kind of readers will it help? Ultimately, how will both these readers and the world around them be better off because they read this book?

Oh, you don’t think your work is that important? If you don’t believe that your writing is capable of making the world a better place, why put in all of the effort to write it, break your heart querying, or bite your nails down to the elbow while you are waiting to hear yea or nay on your book proposal?

Once you have made the book’s worth clear, how about demonstrating precisely what about your approach will captivate those readers as no other will? Of course, I’m not talking about TELLING a potential agent or editor how terrific the book is — that’s the book proposal’s job, right? — but SHOWING that you can write the heck out of this topic.

Remember, it’s your job to make your subject matter sound absolutely fascinating. To achieve this successfully, a good nonfiction synopsis needs to show how the book’s take on the topic on it is original.

At the risk of repeating myself, in order to do that, you are going to have to spell out your argument. Not merely in generalities, but in sufficient detail that — everyone chant it with me now — an agent, editor, or contest judge could understand it sufficiently to describe it to someone else without having read the book.

Because, let’s face it, that’s precisely what Millicent the agency screener is going to have to do in order to get her boss to ask to see your book proposal or manuscript — and what her cousin Maury the editorial assistant will have to do to get his boss even to consider publishing it.

Have I convinced you yet that you really do need to present a cohesive, well-argued theory here? And did I happen to mention the importance of its being cohesive?

Easier said than done, of course. In the author’s mind, the argument often lies the details, not in the larger, more theoretical points. How can you narrow it down? It’s helpful to have an outline of your proposed chapters in front of you, so you can use the synopsis to demonstrate how each chapter will build upon the next to make your overall case.

Oh, don’t groan. If you’re writing a nonfiction book, you are going to need to pull together a chapter-by-chapter overview anyway, to include in your book proposal: it’s called the annotated table of contents. This moniker is a tad misleading, because it brings to mind the simple chapter title + page number tables of contents we’ve all seen in published books. An annotated table of contents consists of the titles in order, yes, but it also contains a paragraph or two about the argument or material to be presented in that chapter.

For tips on how to pull this off successfully, please see the HOW TO WRITE A BOOK PROPOSAL category on the list at right. I’ll still be here when you get back.

Don’t get so caught up in reproducing the argument in the synopsis, though, that you overlook working in a brief explanation of why the world needs your book, and why you are the best person imaginable to write it. This is typically the greatest difference between a fiction and a nonfiction synopsis: while a platform always helps for a novelist, it’s often not practicable for a science fiction writer to say, “I’m an expert on life on the planet Targ, having lived there for forty-seven Targian years (two months our time),” is it?

If you are writing on a subject that has already been well-trodden by past authors, it’s even more vital to make these points clear. The synopsis needs to render it apparent to Millicent and Maury at a glance why your book is different and better than what’s already on the market.

In answer to the small, instinctive moans of protest that just escaped from your gullet: yes, this is repetitive with material you will cover in your book proposal. As I mentioned above, in most of the contexts in which your synopsis will travel — tucked into an envelope with a query letter; accompanying a sample chapter or contest entry; floating around a publishing house after an editor has already fallen in love with your proposal — the reader will not also be clutching your proposal.

In other words: don’t count on its being available to make your case. Your goal should be to produce a synopsis that shows off your writing skills, the strength of your argument, and the inherent marketability of your book in a fraction of the space allotted to a proposal.

As always, there is no need to be heavy-handed in your own praise to achieve this, either. To prove it to you, I’m going to give you a sample opening, modest enough that it would strike no one as overbearing. Read carefully, as there will be a pop quiz afterward to see if you can spot the ways that this paragraph achieves Goals #3 and #4:

Have you ever wondered what goes on underneath the snow while you are skiing on top of it? Although there are many books currently on the market for the US’s 1.3 million snowboarding enthusiasts, MOUNTAINS MY WAY is the first to be written by a geologist. Seen through the eyes of a professional rock hound with thirty years of experience in the field, the reader is introduced to mountains as more than an array of cold, hard rocks: mountains emerge as a historical document, teeming with life and redolent of all of the stages of human history.

How did you do? Give yourself points if you noticed that the opening question was an excellent hook: it grabbed the reader, showing immediately how this book might relate to the reader’s practical life; a rhetorical question for which the book itself provides an answer is a great way to establish a book’s appeal at the very beginning of the synopsis.

Also, pat yourself on the back fifty times if you zeroed in on the subtle way in which this paragraph dissed the competition — the implication here is that the authors all previous books on the subject were such boneheads that THEY thought mountains were just collections of rocks.

No one is naming names here, but those authors know who they are. Shame on you.

Take yourself out for a cupcake if you noted the clever (if I do say so myself) use of demographic information. (Which I made up wholesale for example’s sake, so for heaven’s sake, don’t quote it elsewhere.) If you have statistics on your prospective market, this is the place to mention them — here, and in your query letter, and in your pitch. As in:

Currently, two million Americans have been diagnosed with agoraphobia, yet there are few self-help books out there for them — and only one that is actually written by an agoraphobic, someone who truly understands what it feels like to be shut in by fear.

Why is it so important to hammer home the statistics in every conceivable piece of marketing material for your book? Well, no matter how large the prospective audience for your book is (unless it is an already such a well-covered market that anyone in the industry could reasonably be expected know about it, such as golf fans), you can’t ever, ever assume that an agent or editor will be aware of its size.

ALWAYS assume that they will underestimate it — and thus the market appeal of your book. Oz, the Great and Terrible, tells you that more often than not, they will.

While Oz’ booming tones are echoing around in your brainpan, I think I shall end for the day, so all of your nonfiction writers out there may go off and meditate upon your target demographic and why it desperately needs your book. Join me tomorrow for another Synopsispalooza post, everyone, and keep up the good work!

Synopsispalooza, Part V: feeling a trifle hemmed in by those length restrictions, are we?

centurians in bondage

For the last few posts, I’ve been concentrating upon that bane of writers everywhere, the 1-page synopsis. A 1-page synopsis should be a quick, pithy introduction to the premise, the protagonist, and the central conflict of the book. Or, to cast it in terms that those of you who followed my recent Querypalooza series should find very familiar, an extended version of the descriptive paragraph in a query letter.

So hey, all of you queriers who have been clutching your temples and moaning about the incredible difficulty of describing your 400-page manuscript in a single, pithy paragraph: I’ve got some good news. There are agencies out there who will give you a whole page to do it!

Does that deafening collective groan mean that you’re not grateful for triple or even quadruple the page space in which to describe your book? Is there no pleasing you people?

Okay, okay — so it may not be a piece o’ proverbial cake to introduce the premise, the protagonist, and the central conflict of the boo within a single page in standard format, but by this point in the series, I hope the prospect at least seems preferable to, say, confronting an angry cobra or trying to reason with pack of wolves. Constructing an eye-catching 1-page synopsis is more of a weeding-the-back-yard level of annoyance, really: a necessarily-but-tedious chore.

Seriously, successfully producing a 1-page synopsis is largely a matter of strategy, not creativity, and not even necessarily talent. As long as you don’t fall down the rabbit hole of one of the most common short synopsis-writing mistakes — trying to replicate each twist and turn of the plot/argument; generalizing so much that the book sounds generic; writing book jacket promotional copy rather than introducing the story — it’s simply a matter of telling Millicent what your book is ABOUT.

Preferably in a tone and at a vocabulary level at least vaguely reminiscent of the manuscript. Is that really so much — or so little, depending upon how you chose to look at it — to ask?

By contrast, the 5-page synopsis – which, until fairly recently, was far and away the most common requested length, as it still is for those already signed with agents and/or working with editors at publishing houses — should tell the STORY of your book (or state its argument) in as much vivid, eye-catching detail as you may reasonably cram into so few pages. Preferably by describing actual scenes, rather than simply summarizing general plot trends, in language that is both reflective of the manuscript’s and is enjoyable to read.

Why concentrate upon how you tell the story here, you ask, rather than merely cramming the entire plot onto a few scant pages? Why, to cause the agent, editor, or contest judge reading it exclaim spontaneously, “Wow — this sounds like one terrific book; this writer is a magnificent storyteller,” obviously.

Again, piece of cake to pull off in just a few pages, right?

Well, no, but don’t avert your eyes, please, if you are not yet at the querying stage — as with the author bio, I strongly recommend getting your synopsis ready well before you anticipate needing it. As I MAY have mentioned before, even if you do not intend to approach an agent whose website or agency guide listing asks for a synopsis to be tucked into your query packet, you will be substantially happier if you walk into any marketing situation with your synopsis already polished, all ready to send out to the first agent or editor who asks for it, rather than running around in a fearful dither after the request, trying to pull your submission packet together.

Even if you think that both of the reasons I have just given are, to put it politely, intended to help lesser mortals not anywhere near as talented than your good self, whatever you do, try not to save writing your synopsis for the very last moments before you stuff a submission or entry into an envelope. That route virtually guarantees uncaught mistakes, even for the most gifted of writers and savviest of self-promoters.

In fact, you take nothing else away from Synopsispalooza, please remember this: writing a synopsis well is hard, even for the most seasoned of pros; be sure to budget adequate time for it. Forcing yourself to do it at the last minute may allow you to meet the technical requirement, but it is not conducive to producing a synopsis that will do what you want it to do and sound like you want it to sound.

If the task feels overwhelming — which would certainly be understandable — remind yourself that even though it may feel as though you effectively need to reproduce the entire book in condensed format, you actually don’t. Even a comparatively long synopsis shouldn’t depict every twist and turn of the plot.

Yes, even if the agency or contest of your desires asks for an 8- or 10-page synopsis. Trust me, people who work with manuscripts for a living are fully aware that cutting down a 370-page book to the length of a standard college term paper is not only impossible, but undesirable. So don’t even try.

What should you aim for instead? Glad you asked: in a 3-8 page synopsis, just strive to give a solid feel of the mood of the book and a basic summary of the primary plot, rather than all of the subplots. Show where the major conflicts lie, introduce the main characters, interspersed with a few scenes described with a wealth of sensual detail, to make it more readable.

Sound vaguely familiar? It should; it’s an extension of our list of goals for the 1-page synopsis. Let’s revisit those, shall we?

(1) introduce the major characters and premise,

(2) demonstrate the primary conflict(s),

(3) show what’s at stake for the protagonist, and

(4) ideally, give some indication of the tone and voice of the book.

Now let’s add in the loftier additional goals of the slightly longer synopsis:

(5) show the primary story arc through BRIEF descriptions of the most important scenes. (For nonfiction that isn’t story-based, present the planks of the overarching argument in logical order, along with some indication of how you intend to prove each point.)

(6) show how the plot’s primary conflict is resolved or what the result of adopting the book’s argument would be.

I sense some squirming from the summary-resistant out there. “But Anne,” some of you protest, “am I missing something here? You’ve just told us not to try to summarize the entire book — yet what you’re suggesting here sounds a heck of a lot like sitting down and doing just that!”

Actually, I’m not doing any such thing, summary-resisters. The distinction lies in the details: I’m advising you to winnow the story down to its most essential elements, rather than trying to list everything that happens.

Yes, of course, there’s a difference. What an appallingly cynical thought.

If you’re having serious difficulty separating the essential from the merely really, really important or decorative in your storyline, you may be staring too closely at it. Try to think of your story as a reader would — if a prospective reader asked you what your book was about and you had only a couple of minutes to answer, what would you say?

And no, I’m not talking about that ubiquitous writerly response that begins with a gigantic sigh and includes a fifteen-minute digression on what scenes in the novel are based on real life. I’m talking about how you would describe it if you were trying to sound like a professional writer trying to get published — or, if it helps to think of it this way, like an agent describing a terrific new client’s work to an editor.

You wouldn’t waste the editor’s time rhapsodizing about the quality of the writing or what a major bestseller it was destined to be, would you? No, that would be a waste of energy: pretty much every agent thinks his own clients’ work is well-written and marketable. Instead, you would relate the story or argument in the terms most likely to appeal to readers who already buy similar books.

If you absolutely can’t get that account down to 5 minutes or so, try giving the 20-minute version to a good listener who hasn’t read a syllable of your manuscript, then asking her to tell the plot of the book back to you. The elements she remembers to include are probably — wait for it — the most memorable.

Or, if you don’t want to go out on a limb by recruiting others to help you, sit down all by your lonesome, picture your favorite English teacher standing over you, set the actual happenings of the novel aside for a moment, and write a brief summary of the book’s themes.

Oh, stop rolling your eyes; most authors are delighted to analyze their own books. Pretend that your book has just been assigned in a college English class — what would you expect the students to be able to say about it on the final?

No, the result will almost certainly not be a professional synopsis; this is an exercise intended to help you identify the essential of your storyline. It will also help you separate the plot or argument’s essentials from the secondary issues.

Why is that a necessary step? Well, lest we forget, a synopsis is a writing sample. It would hardly show off your scintillating literary voice or world-class storytelling acumen to provide Millicent with a simple laundry list of events, would it?

Please at least shake your head, if you cannot provide me with a ringing, “No, by jingo!” If you can’t even muster that, take a gander at how such a list might read:

SUZIE MILQUETOAST (34) arrives at work one day to find her desk occupied by a 300-pound gorilla (MR. BUBBLES, 10). She goes and asks her supervisor, VERLANDA MCFUNNYNAME (47) what is going on. Verlanda isn’t sure, but she calls Human Resources, to find out if Suzie has been replaced. She has not, but who is going to ask a 300-pound gorilla to give up his seat to a lady? Next, Verlanda asks her boss, JAMES SPADER (52), what to do, and he advises calling the local zoo to see if any primates might by any chance have escaped. Well, that seems like a good idea, but the zoo’s number seems to have been disconnected, so Suzie and Verlanda traipse to Highlander Park, only to discover…

Well, you get the picture: it reads as though the writer had no idea what to leave out. Not entirely coincidentally, it reads like a transcript of what most aspiring writers do when asked, “So what’s your book about?”

How does a seasoned author answer that question? As though she’s just been asked to give a pitch:

GORILLAS IN OUR MIDST is a humorous novel about how rumors get out of hand — and how power structures tend to cater to our fears, not our desires. It’s aimed at the 58 million office workers in the US, because who understands how frustrating it can be to get a bureaucracy to move than someone who actually works within one? See how this grabs you: Suzie Milquetoast arrives at work one day to find a 300-pound gorilla sitting at her desk. Is the zoo missing an inmate, or did HR make another hideously inappropriate hire?

A full synopsis? Of course not — but you have to admit, it’s a pretty good elevator pitch. It also wouldn’t be a bad centerpiece for a query letter, would it?

Which means, by the way, that it could easily be fleshed out with juicy, interesting, unique details lifted from the book itself. Add a couple of paragraphs’ worth, and you’ve got yourself a 1-page synopsis. Add more of the story arc, including the ending, toss in a few scene descriptions, stir, and voilà! You’ve got yourself a 3-page synopsis.

And how might you turn that into a recipe for a 5-page synopsis? Get a bigger bowl and add more ingredients, naturally.

But in order to select your ingredients effectively, you’re going to have to figure out what is essential to include and what merely optional. A few quiz questions, to get you started:

(a) Who is the protagonist, and why is s/he interesting? (You’d be astonished at how few novel synopses give any clear indication of the latter.)

To put it another way, what about this character in this situation is fresh? What about this story will a Millicent who screens submissions in this book category not have seen within the last week?

(b) What does my protagonist want more than anything else? What or who is standing in the way of her/his getting it?

(c) Why is getting it so important to her/him? What will happen if s/he doesn’t get it?

(d) How does the protagonist grow and change throughout pursuing this goal? What are the most important turning points in her/his development?

(e) How does the protagonist go about achieving this goal?

See? Piece of proverbial…hey, wait just a minute! Why, those questions sound a mite familiar, don’t they?

Again, they should: they’re the underlying issues of goals 1-3 and 5-6, above. If you answer them in roughly the same voice as the book, you will have met goal #4, as well — and, almost without noticing it, you will have the basic material for a dandy synopsis.

I told you: piece of cake.

Don’t, I implore you, make the extremely common mistake of leaving out point #6 — the one that specifies that you should include the story’s ending in the synopsis. Too many aspiring writers omit this in a misguided endeavor to goad Millicent and her ilk into a frenzy of wonder about what is going to happen next.

“But I want to make them want to read the book!” such strategists invariably claim. “I don’t want to give away the ending. Leaving the synopsis on a cliffhanger will make them ask to see it right away. Besides, how do I know that someone won’t steal my plot and write it as their own?”

To professional eyes, leaving out the ending is a rookie mistake, at least in a synopsis longer than a page. In fact, it’s frowned-upon enough that some Millicents have been known to reject projects on this basis alone.

Half of you who currently have synopses out circulating just went pale, didn’t you?

Perhaps I should have broken it to you a bit more gently. Here goes: from a professional point of view, part of the goal of an extended synopsis is to demonstrate to someone who presumably hasn’t sat down and read your entire book that you can in fact plot out an entire novel plausibly. Agents and editors regard it as the writer’s job to demonstrate this in an extended synopsis, not theirs to guess how the plot might conceivably come to a halt.

I hate to be the one to break it to you (at least before I’ve helped you all to a slice of cake), but a talented sentence-writer’s possessing the skills, finesse, and tenacity to follow a story to its logical conclusions is not a foregone conclusion. In practice, the assumption tends to run in the opposite direction: if the synopsis leaves out the how the plot resolves, Millicent and her cousin Maury (the editorial assistant at a major publishing house) will tend to leap to one of four conclusions, none of which are good for a submitter. They are left to surmise that:

a) the synopsis’ writer isn’t aware of the purpose of an extended synopsis, having confused it with back jacket copy, and thus is a fish that should be thrown back into the sea until it grows up a little.

In other words, next!

b) the synopsis’ author is a tireless self-promoter and/or inveterate tease, determined not to cough up the goods until there is actual money on the table. Since this is simply not how the publishing industry works, the fish analogy above may reasonably be applied here as well.

Again, next!

c) the synopsis’ author is one of the many, many writers exceptionally talented at coming up with stupendous premises, but less adept at fleshing them out. S/he evidently hopes to conceal this weakness from Millicent and Maury until after they have already fallen in love with the beauty of her/his prose and plotting in the early part of the book, in an attempt to cajole their respective bosses into editing the heck out of the novel before it could possibly be ready to market.

The wily fiend! Next!

d) or, less charitably, the synopsis’ author hasn’t yet written the ending, and thus is wasting their respective boss’ time by submitting an incomplete novel.

All together now: next!

Include some indication of how the plot resolves. Millicent, Maury, and their Aunt Mehitabel (the veteran contest judge) will thank you for it. They might even give you a piece of that delicious cake I keep mentioning.

Does that monumental gusty sigh I just heard out there in the ether mean that I have convinced you on that point? “All right, Anne,” synopsizers everywhere murmur with resignation, “I’ll give away the goods. But I have a lingering question about #4 on your list above, the one about writing the synopsis in roughly the same voice and in the same tone as the novel it summarizes. I get that a comic novel’s synopsis should contain a few chuckles; an ultra-serious one shouldn’t. A steamy romance’s synopsis should be at least a little bit sexy, a thriller’s a trifle scary, and so forth. But I keep getting so wrapped up in the necessity of swift summarization that my synopsis ends up sounding nothing like the book! How should I remedy this — by pretending I’m the protagonist and writing it from his point of view?”

Um, no. Nor should you even consider writing it in the first person, unless you happen to have written a memoir.

Nor is there any need to get obsessed with making sure the tone is absolutely identical to the book’s — in the same ballpark will do. You just want to show that you are familiar with the type of writing expected in the type of book you’ve written and can produce it consistently, even in a relatively dry document.

Piece of — oh, never mind.

There’s a practical reason for demonstrating this skill at the querying and submission stages: it’s a minor selling point for a new writer. Increasingly, authors are expected to promote their own books; it’s not at all uncommon these days for a publishing house to ask the author of a soon-to-be-released book to write a magazine or online article in the book’s voice, for promotional purposes, for instance. Or a blog, like yours truly.

Yes, I know; you want to concentrate on your writing, not its promotion. The muses love you for that impulse. But would you rather that I lied to you about the realities of being a working author?

I thought not. Let’s move on.

What you should also not do — but, alas, all too many aspiring writers attempt — is to replicate the voice of the book by lifting actual sentences from the novel itself, cramming them indiscriminately into the synopsis. I know that you want to show off your best writing, but trust me, you’re going to want to make up some new verbiage here.

Why, you ask? Hint: people who go into the manuscript-reading business tend to have pretty good memories.

Trust me, they recall what they’ve read. When I was teaching at a university, I was notorious for spotting verbiage lifted from papers I’d graded in previous terms; the fraternities that maintained A paper files actively told their members to avoid my classes.

Similarly, a really on-the-ball Millicent might recognize a sentence she read a year ago — and certainly one that she scanned ten minutes ago in a synopsis if it turns up on page 1 of the attached manuscript.

See the problem? No? What if I tell you that in a submission packet, the chapters containing the lifted verbiage and the synopsis are often read back-to-back?

Ditto with query packets. And good 30% of contest entries make this mistake, reproducing in the synopsis entire sentences or even entire paragraphs from the chapters included in the entry. Invariably, the practice ends up costing the entry originality points.

Do I see some raised hands from those of you who habitually recall what you’ve read? “But Anne,” some of you point out huffily, and who could blame you? “Didn’t you tell us just yesterday that it was a grave error to assume that Millicent, Maury , and/or Mehitabel will necessarily read both our synopses and the rest of our submissions?”

Excellent point, sharp-eyed readers: the operative word here is necessarily. While it’s never safe to assume that EVERYONE who reads your synopsis will also read your opening chapter, it’s also not a very good idea to assume that NO ONE will. Shooting for a happy medium — including enough overlap that someone who read only one of them could follow the plot without indulging in phrase redundancy — tends to work best here.

Should you be tempted to repeat yourself, I implore you to counter that impulse by asking this question with all possible speed: “Is there a vibrantly interesting detail that I could insert here instead?”

To over-writers, it may seem a trifle odd to suggest adding detail to a piece of writing as short as 5 pages, but actually, most synopses suffer from overgrowths of generalization and an insufficiency of specifics. So once you have a solid draft, read it over and ask yourself: is what I have here honestly a reader-friendly telling of my story or a convincing presentation of my argument (don’t worry, NF writers: I’ll deal with your concerns at length in a separate post), or is it merely a presentation of the premise of the book and a cursory overview of its major themes?

For most synopses, it is the latter.

Do I hear some questions amid the general wailing and gnashing of teeth out there? “But Anne,” a couple of voices cry from the wilderness, “How can I tell the difference between a necessary summary statement and a generalization?”

Again, excellent question. The short answer: it’s hard. Here’s a useful litmus test.

 

(1) Print up a hard copy of the synopsis, find yourself a highlighting pen, and mark every summary statement about character, every time you have wrapped up a scene or plot twist description with a sentence along the lines of and in the process, Sheila learns an important lesson about herself.

 

(2) Go back through and take a careful look at these highlighted lines.

(3) Ask yourself for each: would a briefly-described scene SHOW the conclusion stated there better than just TELLING the reader about it? Is there a telling character detail or an interesting plot nuance that might supplement these general statements, making them more interesting to read?

 

I heard that gasp of recognition out there — yes, campers, the all-pervasive directive to SHOW, DON’T TELL should be applied to synopses as well. Generally speaking, the fewer generalities you can use in a synopsis, the better.

I’ll let those of you into brevity for brevity’s sake in on a little secret: given a choice, specifics are almost always more interesting to a reader than vague generalities. Think about it from Millicent’s perspective — to someone who reads 100 synopses per week, wouldn’t general statements about lessons learned and hearts broken start to sound rather similar after awhile?

But a genuinely quirky detail in a particular synopsis — wouldn’t that stand out in your mind? And if that unique grabber appeared on page 1 of the synopsis, or even in the first couple of paragraphs, wouldn’t you pay more attention to the rest of the summary?

Uh-huh. So would Millicent.

It’s very easy to forget in the heat of pulling together a synopsis that agency screeners are readers, too, not just decision-makers. They like to be entertained, so the more entertaining you can make your synopsis, the more likely Millicent is to be wowed by it. So are Maury and Mehitabel.

Isn’t it fortunate that you’re a writer with the skills to pull that off?

If your synopsis has the opposite problem and runs long (like, I must admit, today’s post), you can also employ the method I described above, but with an editorial twist:

(1) Sit down and read your synopsis over with a highlighter gripped tightly in your warm little hand. On your first pass through, mark any sentence that does not deal with the primary plot or argument of the book.

(2) Go back through and read the UNMARKED sentences in sequence, ignoring the highlighted ones.

(3) Ask yourself honestly: does the shorter version give an accurate impression of the book?

(4) If so — take a deep breath here, please; some writers will find the rest of this question upsetting – do the marked sentences really need to be there at all?

If you’ve strenuously applied the steps above and your synopsis still runs too long, try this trick of the pros: minimize the amount of space you devote to the book’s premise and the actions that occur in Chapter 1.

Sounds wacky, I know, but the vast majority of synopses spend to long on it. Here’s a startling statistic: in the average novel synopsis, over a quarter of the text deals with premise and character introduction.

So why not be original and trim that part down to just a few sentences and moving on to the rest of the plot?

This is an especially good strategy if you’re constructing a synopsis to accompany requested pages or even unrequested pages that an agency’s website or agency guide listing says to tuck into your query packet, or contest entry. Think about it: if you’re sending Chapter 1 or the first 50 pages, and if you place the chapter BEFORE the synopsis in your submission or query packet (its usual location), the reader will already be familiar with both the initial premise AND the basic characters AND what occurs at the beginning in the book before stumbling upon the synopsis.

So I ask you: since space is at a premium on the synopsis page, how is it in your interest to be repetitious?

Allow me show you how this might play out in practice. Let’s continue this series’ tradition of pretending that you are Jane Austen, pitching SENSE AND SENSIBILITY to an agent at a conference. (Which I suspect would be a pretty tough sell in the current market, actually.) Let’s further assume that you gave a solid, professional pitch, and the agent is charmed by the story. (Because, no doubt, you were very clever indeed, and did enough solid research before you signed up for your agent appointment to have a pretty fair certainty that this particular agent is habitually charmed by this sort of story.) The agent asks to see a synopsis and the first 50 pages.

See? Advance research really does pay off, Jane.

Naturally, you dance home in a terrible rush to get those pages in the mail. As luck would have it, you already have a partially-written synopsis on your computer. (Our Jane’s very into 21st-century technology.) In it, the first 50 pages’ worth of action look something like this:

Now, all of this does in fact occur in the first 50 pages of SENSE AND SENSIBILITY, at least in my well-worn little paperback edition. However, all of the plot shown above would be in the materials the agent requested, right? Do you really need to spend 2 of your allotted 5 pages on this small a section of the plot, even if it is the set-up for what happens later on?

Of course not. Being a wise Aunt Jane, you would streamline this portion of your submission synopsis so it looked a bit more like this:

And then go on with the rest of the story, of course.

See what space-saving wonders may be wrought by cutting down on the premise-establishing facts? The second synopsis is less than half the length of the first, yet still shows enough detail to show the agent how the submitted 50 pp. feeds into the rest of the book. Well done, Jane!

While all of you novelists are hard at work, trying to perform a similar miracle upon your synopses, next time, I shall be tackling the specialized problems of the nonfiction synopsis. Yes, that’s right: we’re going to have our cake and eat it, too.

Don’t just ignore that 300-pound gorilla; work with him. And, of course, keep up the good work!

Synopsispalooza, Part III: keeping some of those plot cats concealed in the bag

concealed cat

Last time, I let the cat out of the bag, all right: I divulged the secret that just because many diverse people — agents, editors, contest rule-writers, fellowship committees, etc. — use the term synopsis, it does not mean that they are necessarily all talking about an identical document. Different individuals, agencies, and institutions want different lengths, so it always behooves an aspiring writer to double-check each entity’s individual requirements. Being an intrepid soul, I jumped right in and tackled the most feared of such requests, the single-page synopsis.

And the crowd went wild; perhaps I should have begun with a 5-page synopsis and worked my way down. There seems to be something about the very idea of a 1-page synopsis that sends aspiring writers spiraling into an oh, my God, I have to write this in the next five minutes tizzy. Or so I surmise from the fact that my e-mail inbox (not the way I prefer to receive questions, folks; post ‘em in the comments, please) has been stuffed to the gills for the past two days with behind-the-scenes pleas to explain further.

I find this a trifle odd, there was absolutely nothing in that last post to indicate that I did not intend to give much, much more insight into the subject. Seriously, did the 27 posts of Querypalooza really leave any doubt about my great love of explaining things down to the last comma?

Relax, campers: this is only the third post into what promises to be a several-week series. To set your mind even more at rest, I’m going to go ahead and respond to a comment on the subject from eager-to-go reader Christie:

Great post, Anne. Just to clarify though, are you suggesting that a one-page synopsis doesn’t have to include the ending of the book? Should it just be a teaser?

Yes and no, Christie. Yes, a 1-page synopsis does not have to include the ending, just the premise and the central conflict. But no, it should most emphatically not be mistaken for a teaser or a back jacket blurb, intended just to provoke interest: a teaser typically just includes the premise, while a back jacket blurb usually consists of teaser + praise for the book.

The overwhelming majority of 1-page synopses both Millicent the agency screener and her aunt Mehitabel, the veteran contest judge, see in query packets are either teasers or back jacket copy. Neither fulfills the intended purpose of a 1-page synopsis: to convince a professional reader to ask to see the manuscript.

In order to do that, even a 1-page synopsis is going to have to convey something of the feel of the manuscript. But unlike a longer synopsis, where the writer actually is expected to provide a brief-but-complete overview of the book in question’s plot or argument (more on that later in this series), a 1-page synopsis is essentially a movie trailer for the book, intended only to perform a limited number of functions.

What functions, you ask? Glad you asked:

(1) introduce the major characters and premise,

(2) demonstrate the primary conflict(s),

(3) show what’s at stake for the protagonist, and

(4) ideally, give some indication of the tone and voice of the book.

These goals should sound very, very familiar to those of you who made the hard trek through Querypalooza series: a 1-page synopsis shares essentially the same objectives as the descriptive paragraph in a query. The synopsis merely allows more room to achieve them. In both, the goal is NOT to tell everything there is to tell about the book — these formats are simply too short to permit it — but to give the reader/hearer enough of a taste to whet his or her appetite.

In order to provoke what kind of response, ideally, campers? Everybody open your hymnals and sing along: the goal of a synopsis tucked into a query packet is to get the agent reading it to ask to see the manuscript, not provide so much information that reading it would be redundant.

Actually, this isn’t a bad list of goals for any length synopsis. Certainly, it’s quite a bit more than most that cross Millicent’s desk actually achieve. However, for a longer synopsis — say, the 5-page version most frequently requested by agents of their already-signed clients, or a slightly shorter one intended for contest submission — I would add to the list:

(5) for a novel or memoir, show the primary story arc through BRIEF descriptions of the most important scenes.

For nonfiction that isn’t story-based, present the planks of the overarching argument in logical order, along with some indication of how you intend to prove each point.

(6) show how the plot’s primary conflict is resolved or what the result of adopting the book’s argument would be.

Does that sound like an overwhelming set of tasks to pull off in a few short pages — or the dreaded one page? I can see how it might feel that way, but believe it or not, the vast majority of synopsis-writers attempt to do far, far more.

How so? Well, the first time you tried to write a synopsis, didn’t you try to tell the entire story of the book?

I shall take that behemoth sigh of disgusted recognition as a yes — and if I had to guess (do I? Do I? Apparently, I do), I would wager that those of you who didn’t answer that question in the affirmative have not yet tried to write a synopsis.

At least, not since you learned the difference between a synopsis and a back jacket blurb. Again, I’m not talking about those oh-so-common soi-disant synopses that don’t summarize the book so much as promote it. (This is the best novel since MIDDLEMARCH, only less depressing!) But of that pitfall, more follows anon.

If you find the necessity for brevity intimidating, you are hardly alone. I am perpetually meeting aspiring writers agonizing over it — and interestingly, the level of panic about writing them doesn’t seem to bear any relationship to how confident the writer feels about the manuscript itself, its level of polish, or even, in many cases, the writer’s level of familiarity with the publishing industry.

What that gut-wrenching fear does have to do with, evidently, is the imperative for brevity. Which is not, let’s face it, the natural impulse of those of us who sit down and write books.

Some years ago, I met a marvelous writer at a conference in New Orleans. Naturally, as conference etiquette demands, I asked her over crawfish etouffée what her first novel was about.

Forty-three minutes, two excellently-becreamed courses, and a dessert that the waiter took great delight in lighting on fire later, she came to the last scene.

“That sounds like a great novel,” I said, waving away the fourth waiter bent upon stuffing me until I burst. “And I really like that it’s an easy one to pitch: two women, misfits by personality and disability within their own families and communities, use their unlikely friendship to forge new bonds of identity in a lonely world.”

The author stared at me, as round-eyed as if I had just sprouted a second head. “How did you do that? I’ve been trying to come up with a one-sentence summary for the last two years!”

Of course, it was simpler for me than for her: I have years of experience crafting synopses and pitches. It is, as I mentioned last time, a learned skill.

To be fair, I also hadn’t lived through any of the real-life events that I had every reason to expect formed major incidents in the book. (What tipped me off that her novel might border on the autobiographical? What tips off so many pitch-hearers and query-readers: the fact that the author not only prefaced her summary with that statement so beloved of first-time novelists, “Well, it’s sort of based on something that really happened to me…” but she also very kindly told me after her descriptions of each fact-based incident in her 43-minute plot summary how the actual events had been different, as an interesting compare-and-contrast exercise. Quick hint to those of you writing autobiographical fiction: to a professional reader like an agent, editor, or contest judge, such statements almost never render a writer more credible as a narrator; if people in the publishing industry want real stories, they turn to memoir and other nonfiction. Save the accounts of how closely your novel mirrors your life for interviews after your book is published; trust me, your biographers will be agog to hear all about it.)

Still more importantly, because I had not yet read the book, I did not know the subtle character nuances that filled her pages. I could have no knowledge of how she had woven perspective with perspective in order to tease the reader into coming to know the situation fully. I was not yet aware of the complex ways in which she made language dance. All I knew was the premise and the plot — which put me in an ideal position to come up with a pithy, ready-for-the-conference-floor pitch.

Or — and I can feel that some of you have already jumped ahead to the next logical step here — a synopsis.

This is why, I explained to her, I always draft my pitch and synopsis before I write the book. About 1/3-1/2 of the way through the writing process seems to be the best time: less distracting than if I wait until the manuscript’s completely polished. I know that I can always tweak it down the road.

Stop clutching your chests; this honestly does make sense. Naturally, early-penned synopses and pitches will evolve as the book develops and the plot thickens, but I’ve never known a writer who could not easily give a one-page synopsis of her book when she was two weeks into writing it — and have seldom known the same author to be able to do so without agony a year later.

Those of you locked in mid-novel know what I’m about to advise, don’t you?

That lump in the pit of your stomach is not lying to you: I am seriously suggesting that you sit down and write at least a concise summary of the major themes of the book — if not actually a provisional 1-page synopsis (and, to be on the safe side, a 5-page one as well) — BEFORE you finish writing it.

At least as a rough draft: you can always revise it later on. Why get the constituent parts on paper first, while the plot elements are still painted in broad strokes in your head?

Synopses, like pitches, are often easier to write for a book that has not yet come to life. At the beginning of the writing process, it is easy to be succinct: there are not yet myriad plot details and marvelous twists to get in the way of talking about the premise and central conflict.

Everyone who has ever sighed in response to the ubiquitous question, “Gee, what is your book about?” knows this to be true, right?

I can tell that some of you still are not convinced. Okay, here is an even better reason to take the time early in the process to start thinking about the synopsis: in the long run, if you multi-task throughout the creation process, you will have an easier time at the querying and submission stage.

How so? Well, think how much happier you will be on the blessed day that an agent asks you for a synopsis. Wouldn’t you rather be able to say, “Sure; I’ll get that out to you right away,” instead of piping through mounting terror, “Wow, um, I guess I could pull one together and send it with the chapter you requested…in a month or two…will you excuse me while I track down my heart medication?”

More to the point, if you start earlier, you’ll have a better chance of writing a good synopsis that does credit to your writing skills. As I mentioned earlier in this series, too many aspiring writers seem to forget that the synopsis is a writing sample — and will be judged accordingly.

A panicked state is not, I have noticed, the most conducive to smooth summarization. Especially if the summarizer in question is trying to cram a 380-page plot into a scant couple of pages.

But just what does summarization mean in this context? Is it, as my dinner companion assumed, simply a shortened version of a long tale, including all of the twists, turns, subplots, and descriptions of what perspective and voice each of the mentioned scenes is in?

Of course not. In a synopsis, a writer is supposed to tell her story compellingly: basically the plot of the book, minus the subplots. Which is why, in case you’d been wondering, it’s a mistake to overload the synopsis with detail, instead of sticking to the major plot points.

Don’t believe me? Okay, let’s send Aunt Jane into a the agent of my dreams just asked me to tuck a synopsis into my submission packet, and I haven’t even begun to think about writing one! frenzy and aim her toward her book. (If you’re having trouble reading the words, try holding down the COMMAND key and typing + in order to enlarge the image.)

Contrast that, if you please, with the solid 1-page synopsis for the same book we discussed last time:

The difference is pretty stark, isn’t it? At the rate that the first example is crawling, it would almost be quicker to read the manuscript itself.

I heard you think that, synopsis-writers who already have requests to send pages: sorry to be the one to break it to you, but in a submission that includes a synopsis, Millicent will NOT immediately turn to the manuscript if she finds the synopsis unsatisfying. This is not like pretending you couldn’t hit the volleyball to save your life to get out of P.E. class in junior high school: a writer can’t wiggle out of the necessity of producing a professional synopsis by doing it poorly.

Besides, it’s not in your best interest to underestimate the potential importance of the synopsis in Millicent’s decision-making process. In the rather unlikely circumstance that she reads the synopsis first (submission screeners tend to pounce upon the first page of the manuscript right away, to see if they like the writing, then move on to a requested synopsis later), all a poorly-constructed synopsis is likely to impel her to do is reach for her already-prepared stack of form-letter rejections.

Hey, I don’t make the rules; I merely tell you about them. Pass the crawfish etouffée and tell me about your novel.

Some of you have had your hands in the air for quite some time. Yes? “Okay, Anne,” many of you call out, rubbing life back into your tingling appendages, “I get it why I need to take the time to produce a synopsis that presents my book’s premise and central conflict well. But the length of the synopsis listed in the agency of my dreams’ guidelines is not all that much longer than a standard back jacket blurb, so why not just write it as such. And while I’m at it, why shouldn’t I tuck the same highly flattering 1-page synopsis into my next contest entry to run a little promotional copy past Mehitabel?”

Well, the first reason that comes screaming to mind is that Millicent and Mehitabel have back jacket blurb-style synopses tossed at them all the time. You’re not going to win any points for originality, and frankly, telling an agent or contest judge how terrific your writing is never works out as well as showing them that you’re talented.

Why not? This style of synopsis-writing lends itself to a series of vague generalities and unsupported boasts. The result often looks a little something like this:

Yes, I know that there’s a typo in the last paragraph, smarty pants — and I sincerely hope that you caught some of the many standard format violations as well. (If you didn’t spot any, or if this is the first you’ve ever heard that there is an expected format for book submissions, please dash as swiftly as your little legs will carry you to the archive list at right, click on the HOW TO FORMAT A MANUSCRIPT or STANDARD FORMAT ILLUSTRATED heading, and absorb, absorb, absorb.)

But is this synopsis-cum-blurb a successful description of the book? Of course not. To understand why, let’s evaluate the effectiveness of all three of today’s synopses. Force yourself to ignore the many cosmetic excesses of that last example: try to read it purely for content. Then go back and take another gander at our first two examples of the day.

How do they compare? Setting aside the most important writing distinction between these three examples — the third TELLS that the book is good, whereas the first and second SHOW that why it might be appealing through specifics — let me ask you: how well does each fulfill the criteria for 1-page synopsis success that we established above?

Oh, have you forgotten what they are in the haze of panic at the prospect of having to write a 1-page synopsis yourself? Okay, let’s recap:

(1) introduce the major characters and premise,

(2) demonstrate the primary conflict(s),

(3) show what’s at stake for the protagonist, and

(4) ideally, give some indication of the tone and voice of the book.

Obviously, the last example fails in almost every respect. It does (1) introduce a few of the main characters and part of the premise, but this description dumbs them down: Lizzy seems to be the passive pawn of Mr. Wickham, and not too bright to boot. It mentions (2) one of the conflicts, but neither the most important nor the first of the book. It also entirely misses the book’s assessment of (3) what’s at stake for Lizzy (other than the implied possibility of falling in love with the wrong man). Most seriously, (4) this blurb actively misrepresents the tone and voice of the book, presenting it as a torrid romance rather than a comedy of manners.

Why is this a mistake? Well, think about it: would an agent who represents steamy romantica be a good fit for PRIDE AND PREJUDICE? Would s/he be likely to have the editorial connections to place it under the right eyes quickly?

And think about it: isn’t an agent who gets excited about the book described in this third example likely to be hugely disappointed by the opening pages of PRIDE AND PREJUDICE?

Example #1 — what I like to call the run-on synopsis — performs better on a lot of levels, doesn’t it? It presents both (1) the characters and premise fairly well. It doesn’t leave enough cats in the bag (Aunt Jane hasn’t left much to Millicent’s imagination, has she?), but you have to admit, it is an accurate representation of the plot, up to a certain point.

Unfortunately, a querier or submitter is not being graded on completeness. Aunt Jane should be concentrating on telling this story well, not in its entirety.

Especially since the brevity of the synopsis renders thoroughness impossible. By getting sidetracked by a minor conflict, its writer rapidly runs out of room to present the (2) primary conflict of the book. By focusing so exclusively on what happens, rather than upon establishing, say, the protagonist’s motivations and desires, it underplays (3) what’s at stake for her.

Hmm, I seem to have placed that last bit in boldface. One might almost take it for an aphorism on synopsizing.

Isn’t it interesting, though, how little actual quotation from the text (as I’ve done several times throughout) helps demonstrate the tone and voice of the book? PRIDE AND PREJUDICE is one of the great comedies of the English language — so shouldn’t this synopsis be FUNNY?

The middle example — the one that, if you will recall, is little more than a reformatted and slightly expanded version of the descriptive paragraph of the query letter — succeeds in fulfilling each of our goals. Or does it? Can you think of ways to improve upon it without extending the length beyond a single page?

Quick, now: Aunt Jane needs to know immediately, because the agent of her dreams asked her today to send the first 50 pages and a synopsis, and page 45 has just popped out of her printer. Can you pick up the pace, please?

See how much harder it is to come up with good synopsis ideas when you’re trying to do it in a hurry? Wouldn’t have been nice if Aunt Jane already had a synopsis on hand to send when the request came in?

I know, I know: it’s exceedingly tempting to procrastinate for as long as you possibly can about embarking upon a task as difficult and as potentially annoying as this, but working on the synopsis well before anyone in the industry might reasonably ask to see it guarantees that yours will have a significant advantage over the vast majority that cross Millicent’s desk: it won’t have been tossed together at the last possible nanosecond before sealing the submission packet. Or the query packet, if the agency of your aspirations accepts unsolicited synopses.

The results of last-minute synopsizing, as Millie herself would be the first to tell you, are not always pretty. Your manuscript deserves better treatment than that, doesn’t it?

I’ll leave you chewing on all of these big issues for the nonce; I don’t want to send any of you reaching for your heart medication again. After all, writing an eye-catching synopsis takes time.

So take a few nice, deep breaths. You don’t need to polish it off today.

Next time, I’m going to be returning to these same examples with a more technical eye, to see how the smaller structural and presentation issues play into a synopsis’ success. Keep up the good work!

Welcome to Synopsispalooza!

Rosie the RiveterRosie the Riveter reversed
Rosie the Riveter3Rosie the Riveter 4

Has everyone recovered from Querypalooza, our early September foray into the joys of all things query-related? Well, I haven’t, either, but that’s not going to stop us from pressing forward into the rest of the material in the query packet, is it?

So welcome to Synopsispalooza, brought to you by popular demand. Although I shall not attempt to replicate the breakneck pace of Querypalooza (three posts per day? Even I can can’t believe that, in retrospect), I can confidently predict that this point-by-point analysis of how to conceive, write, and present a professional-looking synopsis without driving yourself nuts in the process will be as intense as our last series.

You didn’t think I was going to let you send off those query letters you’ve just perfected with just a so-so synopsis, did you? If we’re going to do this unpleasant thing, we might as well take the time to do it right.

That’s actually not a bad motto for any aspiring writer preparing to plunge into the often hair-tearing stress of trying to summarize a 400-page book in 5 pages. Or 3. Or even — sacre bleu! — 1. Practically nobody enjoys writing the blasted things, but given how important they can be to a query or submission packet’s success (yes, really) and the fact that you’re going to be spending hours on end trying to construct one (yes, unfortunately), you might as well invest another few hours in learning the ropes. Think of it as practice for your future life as a career writer.

Does that houseplant flying past my head mean that somebody out there is unhappy with the implication of that last sentence? Yes, Virginia, I’m afraid so: professional writers have to churn out synopses all the time.

That’s the bad news. The good news is that with practice, that oh, God, how can I possibly give any sense of my book in so short a space? does in fact subside. After your third or fourth book, you will probably be able to toss off a synopsis with hardly any brow-mopping at all.

Heck, if you’ve been working with an agent who likes to see synopses for books that his clients are even considering writing — yes, dear Miss V, they do exist — you may well start thinking in synopsis form. I’ve been known to write a synopsis for a 350-page tome just after polishing off the first draft of page 10 of the manuscript.

Pick your jaws off the floor, novelists. All nonfiction authors have to learn to pitch work they haven’t yet written. How would it be possible to construct a book proposal otherwise?

And do stop flinging that greenery, implication-gleaners. “But Anne,” many of you shriek, potted palms already in hand, “I had always thought synopsis-writing was just yet another annoying hoop through which I was going to need to jump in order to land an agent, then swiftly forgotten because I’d never have to use it again. Why would I ever need to write one other than to tuck into a query or submission packet?”

You’re sitting down, I hope? It may come as a surprise to some of you, but synopsis-writing is a task that dogs a professional writer at pretty much every step of her career. Just a few examples how:

* An aspiring writer almost always has to produce one at either the querying or submission stages of finding an agent.

* A nonfiction writer penning a proposal needs to synopsize the book she’s trying to sell, regardless of whether s/he is already represented by an agent.

* Agented writers are often asked to produce a synopsis of a new book projects before they invest much time in writing them, so their agents can assess the concepts’ marketability and start to think about editors who might be interested.

Basically, the more successful you are as a writer of books, the more often you are likely be asked to produce one of the darned things. Thus, synopsis-writing is a fabulous skill to add to your writer’s tool kit as early in your career as possible.

Amazingly frequently, though, writers both aspiring and agented avoid even thinking about the methodology of constructing one of the darned things until the last possible nanosecond before they need one, as if writing an effective synopsis were purely a matter of luck or inspiration. It isn’t. It’s a learned skill.

But don’t panic: we’re going to be spending Synopsispalooza learning it.

What makes me so sure that pretty much every writer out there could use a crash course in the craft of synopsis-writing, or at the very least a refresher? Well, let me ask you something: if you had only an hour to produce a synopsis for your current book project, could you do it?

Okay, what if I asked you for a 1-page synopsis and gave you only 15 minutes?

I’m not asking to be cruel, I assure you: as a working writer, I’ve actually had to produce synopses under deadlines that short. Agented writers run fresh book concepts past their agents all the time, so it’s far from uncommon to hear something like, “Great, I’m having lunch with an editor who might be interested in that tomorrow. Can you get me a synopsis by morning?” Heck, I’ve been asked to pitch a future book whose premise I’d barely discussed with my agent to an editor at a party, so I had to essentially write a synopsis in my head on the spot.

And even when I had longer to crank something out, why would I want to squander my scarce writing time producing a document that will never be seen by my readers, since it’s only for internal agency or publishing house use? I’d rather just do a quick, competent job and get on with the rest of my work.

I’m guessing that chorus of small whimpering sounds means that some of you share the same aspiration.

The second reason I suspect even those of you who have written synopses before could stand a refresher is that you can’t throw a piece of bread at any good-sized writers’ conference in the English-speaking world without hitting at least one writer complaining vociferously about how awful it is to have to summarize a 500-page book in just a couple of pages. I don’t think I’ve ever met a writer at any stage of the game who actually LIKES to write them, but those of us farther along tend to regard them as a necessary evil, a professional obligation to be met quickly and with a minimum of fuss, to get it out of the way.

Judging by conference talk (and, if I’m honest, by the reaction of some of my students when I teach synopsis-writing classes), aspiring writers are more likely to squander their energies on frustration at the size of the task — or resenting the length, as if a 3-page synopsis were much, much harder than a 10-page one. (It isn’t, once you know the ropes.)

Frequently, I meet aspiring writers who seem downright insulted by the imperative to produce synopses for their books at all. “But Anne,” they protest, and who could blame them? “There’s just so much going on in my book. If I could have told the story in just a few pages, I would have written a short story, not a novel!”

A good point, and not an uncommon one: aspiring writers’ complaints usually center on the synopsis’ torturous brevity. Why, your garden-variety querier shakes his fist at Mount Olympus and cries, need it be so cruelly short? What on earth could be the practical difference between reading a 5-page synopsis and a 6-page one, if not to make a higher hurdle for those trying to break into a notoriously hard-to-break-into business? And how much more could even the sharpest-eyed Millicent learn from a 1-page synopsis that she could glean from a descriptive paragraph in a query letter?

I can answer that last one: about three times as much, usually. And the answer to those first two questions is the same: time.

Let’s pause a moment to consider why an industry devoted to promoting book-length works would even want to judge a new writer’s writing and plotting ability by a 5-page synopsis. In order to render this foray more productive, I’m going to suggest you take a gander at a genuinely informative essay in last September’s Barnes & Noble Review by former Random House executive editor-in-chief Daniel Menaker on the state of modern publishing. It’s a bit of a depressing read, admittedly, but I cannot emphasize enough how essential it is to a career writer’s long-term happiness to gain a realistic conception of how the publishing industry works.

In the midst of some jaw-dropping statements like, “Genuine literary discernment is often a liability in editors,” Menaker gives a particularly strong explanation for why, contrary to prevailing writerly rumor, editors expect the books they acquire not to require much editing, raising the submission bar to the point that some agency websites now suggest in their guidelines that queriers pay a freelance editor like yours truly to clean up their manuscripts before even beginning to look for an agent. Quoth Mssr. Menaker:

The sheer book-length nature of books combined with the seemingly inexorable reductions in editorial staffs and the number of submissions most editors receive, to say nothing of the welter of non-editorial tasks that most editors have to perform, including holding the hands of intensely self-absorbed and insecure writers, fielding frequently irate calls from agents, attending endless and vapid and ritualistic meetings, having one largely empty ceremonial lunch after another, supplementing publicity efforts, writing or revising flap copy, ditto catalog copy, refereeing jacket-design disputes, and so on — all these conditions taken together make the job of a trade-book acquisitions editor these days fundamentally impossible. The shrift given to actual close and considered editing almost has to be short and is growing shorter, another very old and evergreen publishing story but truer now than ever before. (Speaking of shortness, the attention-distraction of the Internet and the intrusion of work into everyday life, by means of electronic devices, appear to me to have worked, maybe on a subliminal level, to reduce the length of the average trade hardcover book.)”

That’s a mouthful, isn’t it? Which made your intestines contract into the tighter ball, the bit about book length or that slap about writers’ insecurities?

Since rejection feels so personal, it can be hard for an isolated writer to differentiate between rebuffs based upon a weakness in the manuscript itself, a book concept that’s just not likely to sell well in the current market, and a knee-jerk reaction to something as basic as a manuscript length that would be expensive to print and bind. It’s far, far too easy to become bitter or to assume, wrongly, that one’s writing can be the only possible reason for rejection.

Don’t do that to yourself, I implore you. It’s not good for you, and it’s not good for your writing.

I sense some ferns about to be lobbed in my general direction. “What’s the point of depressing us with all this, Anne? We’re all told constantly that publishing is getting harder and harder to break into, but I thought these ‘Palooza posts were devoted to practicalities. So why aren’t you getting on with, say, giving me a template for a winning synopsis?”

Well, in the first place, if you’ve come here for a quick one-size-fits-all formula, Virginia, Author! Author! is probably not the right writers’ community for you. Here, we try not to rip anything out of context: as I like to remind my readers early and often, savvy writers take the time to learn why the publishing industry wants them to jump through a particular hoop. That makes it easier to jump through it with style.

As we’ve already seen with so many aspects of the querying and submission process, confusion about what is required and why often adds considerably to synopsis-writers’ stress. While the tiny teasers required for pitches and query letters are short for practical, easily-understood reasons — the fact that an agent and her screeners need to get through a bunch of ‘em in a limited amount of time, for instance, or the necessity for the letter’s being a single page, which also boils down to a time issue, since the single-page restriction exists to speed up Millicent the agency screener’s progress through the day’s queries — it’s less clear why, say, an agent would ask to see a synopsis of a manuscript he is ostensibly planning to read.

I sympathize with the confusion, but I must say, I always cringe a little when I hear writers express such resentments. I want to take them aside and say, “Honey, you really need to be careful that attitude doesn’t show up on the page — because, honestly, that happens more than you’d think, and it’s never, ever, EVER helpful to the writer.”

Not to say that these feelings are not completely legitimate in and of themselves, or even a healthy, natural response to a task perceived to be enormous. Let’s face it, the first time most of us sit down to do it, it feels as though we’ve been asked to rewrite our entire books from scratch, but in miniature. From a writerly point of view, if a story takes an entire book-length manuscript to tell well, boiling it down to 5 or 3 or even — shout it along with me, campers — sacre bleu!, 1 page seems completely unreasonable, if not actually impossible.

Which it would be, if that were what a synopsis was universally expected to achieve. Fortunately for writers everywhere, it isn’t.

Not by a long shot. Aren’t you glad you were already sitting down?

As I’m going to illustrate over the next week or two — oh, you were expecting this to be a shorter ‘Palooza? — an aspiring writer’s impression of what a synopsis is supposed to be is often quite different from what the pros have become resigned to producing, just as producing a master’s thesis seems like a much, much larger task to those who haven’t written one than those of us who have.

And don’t even get me started on dissertations.

Once a writer comes to understand the actual purpose and uses of the synopsis — some of which are far from self-evident, by the way — s/he usually finds it considerably easier to write. So, explanation maven that I am, I’m going to devote this series to clarifying just what it is you are and aren’t being asked to do in a synopsis, why, and how to avoid the most common pitfalls.

Relax: you can do this. Before I launch into the nitty-gritty of how to distill the essence of a manuscript, already written or otherwise, let’s start with the absolute basics:

A synopsis is a brief overview IN THE PRESENT TENSE of the entire plot of a novel or the whole argument of a book. Unlike an outline, which presents a story arc in a series of bullet points (essentially), a synopsis is fully fleshed-out prose. Ideally, it should be written in a similar voice and tone to the book it summarizes, but even for a first-person novel, it should be written in the third person.

The lone exception on the voice front: a memoir’s synopsis can be written in both the past tense and should be written in the first person. Go figure. (Don’t worry — I’ll be showing you concrete examples of both in the days to come.)

Typically, the professional synopses an already-agented writer would be asked to produce are 5 pages in standard manuscript format (and thus double-spaced, with 1-inch margins, in Times, Times New Roman, or Courier typefaces; see my parenthetical comment about the examples to come). Querying or submission synopses may be the standard 5 pages or shorter, depending upon the requirements of the requesting agent, editor, or contest — so do make sure to double-check any written guidelines an agency’s website, small press’ submission standards, or contest’s rules might provide.

And before you fling that succulent you’ve got concealed behind your back: yes, Virginia, in the series to come, I will be discussing how to write both long and short versions.

For the first few years I blogged, I merely talked about the long form, since it was the industry standard; much shorter, and you’re really talking about a book concept (if you’re unfamiliar with the term, please see the BOOK CONCEPT category at right) or a longish pitch, rather than a plot overview. However, over the last few years (not entirely uncoincidentally, as more and more agents began accepting e-queries), agencies began to request shorter synopses from queriers, often as little as a single page. There’s nothing like an industry standard for a shorter length, though. Sometimes, an agent will ask for 1 or 3, or a contest for 2. It varies.

Let me repeat that a third time, just in case anyone out there missed the vital point: not every agent wants the same length synopsis; there isn’t an absolute industry standard length for a querying, submission, or contest synopsis. So if any of you had been hoping to write a single version to use in every conceivable context, I’m afraid you’re out of luck.

That resentment I mentioned earlier is starting to rise like steam, isn’t it? Yes, in response to that great unspoken shout that just rose from my readership, it would indeed be INFINITELY easier on aspiring writers everywhere if we could simply produce a single submission packet that would fly at any agency in the land.

Feel free to find that maddening — it’s far, far healthier not to deny the emotion. Try punching a pillow until the feeling subsides. Once you’ve calmed down, however, let’s take a look at why an agency or contest might want a shorter synopsis.

Like so much else in the industry, time is the decisive factor: synopses are shorthand reference guides that enable overworked agency staffs (yes, Millicent really is overworked — and often not paid very much to boot) to sort through submissions quickly. And obviously, a 1-page synopsis takes less time to read than a 5-page one.

“Well, duh, Anne,” our Virginia huffs, clearly irate at being used as every essayist’s straw woman for decades. “I also understand the time-saving imperative; you’ve certainly hammered on it often enough. What I don’t understand is this: if the goal is to save time in screening submissions, why would anyone ever ask for a synopsis that was longer than a page? And if Millicent is so darned harried, why wouldn’t she just base her assessment on that descriptive paragraph in the query letter?”

Fabulous questions, Virginia. You’ve come a long way since that question about the existence of Santa Claus.

Remember, though, Ms. V, it’s not as though the average agency or small publishing house reads the query letter and submission side-by-side: they’re often read by different people, under different circumstances — and, in submissions, at different times. Synopses are often read by people who have direct access to neither the initial query nor the manuscript. The marketing department in a publishing house, for instance.

More to the point for aspiring writers, if an agent (or her Millicent) has asked to see the first 50 pages of a manuscript and likes it, she’ll often scan the synopsis to see what happens in the rest of the book. Ditto with contest judges, who have only the synopsis and a few pages of a book in front of them. They may not be checking merely out of curiosity, either: one of the purposes of a novel synopsis is for the writer to demonstrate that he can indeed resolve the conflicts he set up in the premise.

And, of course, some agents will use a synopsis promotionally, to cajole an editor into reading a manuscript — but again, 5-page synopses are traditional for this purpose. As nearly as I can tell, the shorter synopses that have recently become so popular typically aren’t used for marketing outside the agency at all.

Why not? Well, realistically, a 1-page synopsis is just a written pitch, not a genuine plot summary, and thus not all that useful for an agent to have on hand if an editor starts asking pesky-but-predictable follow-up questions like, “Okay, so what happens next?”

Do I hear some confused murmuring out there? Let Virginia be your spokesperson: “Wait — if I have to spend all of this time and effort perfecting a synopsis, why don’t all agents just forward it to editors who might be interested, rather than the entire manuscript of my novel?”

Ah, that would be logical, wouldn’t it? But as with so many other flawed human institutions, logic does not necessarily dictate why things are done the way they are in publishing. Much of the time, tradition does.

Thus, the argument often heard against trying to sell a first novel on synopsis alone: fiction is just not sold that way, my dear. Publishing houses buy on the manuscript itself, not the summary. Nonfiction, by contrast, is seldom sold on a finished manuscript.

So for a novel, the synopsis is primarily a marketing tool for landing an agent, rather than something that sticks with the book throughout the marketing process. I’m not quite sure why agents aren’t more upfront at conferences about the synopsis being primarily an in-house document when they request it. Ditto with pretty much any other non-manuscript materials they request from a novelist — indications of target market, author bio, etc.

For nonfiction, of course, all of these would be included within the aforementioned book proposal — which is why, in case you had been wondering, requiring this kind of information used to be purely the province of the non-fiction agent. Increasingly over the last decade or so, however, fiction writers are being asked to provide this kind of information to save agents — you guessed it — time.

Why is the 5-page synopsis more popular than, say, 3 pages? Well, 5 pages in standard format works out to roughly 1250 words, enough space to give some fairly intense detail. By contrast, a jacket blurb is usually between 100 and 250 words, only enough to give a general impression or set up a premise.

I point this out, because far too many writers new to the biz submit jacket blurbs to agents, editors, and contests, rather than synopses — marketing puff pieces, rather than plot descriptions or argument outlines. This is a mistake: publishing houses have marketing departments for producing advertising copy.

In a query or submission packet synopsis, praise for a manuscript or book proposal, rather than an actual description of its plot or premise, is not going to help Millicent decide whether her boss is likely to be interested in the book in question. In a synopsis from a heretofore-unpublished writer, what the pros want to see is not self-praise, or a claim that every left-handed teenage boy in North America will be drawn to this book (even it it’s true), but some indication of what the book is ABOUT: its protagonist and antagonist, central conflict, setting, and so forth.

In other words, like the query, the synopsis is a poor place to boast. Since the jacket blurb-type synopsis is so common, many agencies use it as — wait for it, Virginia — an easy excuse to reject a submission unread.

Yes, that is a trifle unfair to those new to the biz, now that you mention it, but the logic runs thus: a writer who doesn’t know the difference between a blurb and a synopsis is probably also unfamiliar with other industry norms, such as standard format and turn-around times. Thus (the pros reason), it’s more efficient to throw that fish back, to wait until it grows, before they invest serious amounts of time in frying it.

With such good bait, they really don’t stay up nights worrying about the fish that got away.

“In heaven’s name,” Virginia cries, “WHY? They must let a huge number of really talented writers who don’t happen to know the ropes slip through their nets!”

To take your metaphor for another spin, Virginia, there are a whole lot of fish in the submission sea — and exponentially more in the querying ocean. As I MAY have pointed out once or twice before in this forum, agencies (and contests) typically receive so many well-written submissions that their screeners are actively looking for reasons to reject them, not to accept them.

An unprofessional synopsis is an easy excuse to thin the ranks of the contenders. Sorry to be the one to break that to you.

Before anyone begins pouting: as always, I’m pointing out the intensity of the competition not to depress or intimidate you, but to help you understand just how often good writers get rejected for, well, reasons other than the one we all tend to assume. That fact alone strikes me as excellent incentive to learn what an agency, contest, or small publisher wants to see in a synopsis.

And, to quote the late, great Fats Waller, let him have it just that way.

The hard fact is, they receive so many queries in any given week that they can afford to be as selective as they like about synopses — and ask for any length they want. However much speakers at conferences, writing gurus, and agents themselves speak of the publishing industry as monolithic, it isn’t: individual agents, and thus individual agencies, like different things.

Thus the variation in requested length: submission guidelines are an excellent environment for the expression of individual preferences.

Chant it with me now, campers: every agent, just like every editor and contest judge, is an individual, not an identical cog in a mammoth writing-evaluation machine. An aspiring writer CAN choose ignore their personal preferences and give them all the same thing — submitting a 5-page synopsis to one and all because that’s what she has on hand, for example, rather than the requested 5 to one, 3 to two others, and 1 to the fifth and sixth — but do you really want to begin the relationship by demonstrating an inability to follow directions?

If I ran the universe, the fact that there is no such thing as a standard length for a query or submission synopsis would be far more openly acknowledged. Each agency would present soon-to-query writers with a clear, concise how-to for its preferred synopsis style — and if a writer submitted a back jacket blurb, Millicent would chuckle indulgently, hand-write a nice little note advising the writer to revise and resubmit, then tuck it into an envelope along with the aforementioned clear, concise list.

Or, better yet, every agency in the biz would send a representative to a vast agenting conference, a sort of UN of author representation, where delegates would hammer out a set of universal standards for judging synopses, to take the guesswork out of it once and for all. (You know, the kind of one-size-fits-all expectations most aspiring writers believe exist but do not.) Once codified, bands of laughing nymphs would distribute these helpful standards to every writer currently producing English prose, and bands of freelance editors would set up stalls in the foyers of libraries across the world, to assist aspiring writers in conforming to the new standards.

Unfortunately, as you may perhaps have noticed in recent months, I do not run the universe (or gravity, more’s the pity), so aspiring writers have to deal with the prevailing lack of clear norms. The result is — and I do hate to be the one to break this to you, Virginia — no single synopsis you write is going to please everybody in the industry.

Sounds a bit familiar? It should: the same principle applies to query letters.

As convenient as it would be for aspiring writers everywhere if you could just write the darned thing once and make copies as needed, it’s seldom in your interest to do so. Literally the only pressure for standardization comes from writers, who pretty uniformly wish that there were a single formula, so they could write it once and never think about it again.

You could make the argument that there should be an industry standard until you’re blue in the face, but the fact remains that, in the long run, you will be far, far better off if you give each what s/he asks to see. Just that way.

Well, so much for synopses. Next time, we’ll move on to author bios.

Just kidding; the synopsis is a tall order, and I’m going to walk you through both its construction and past its most common pitfalls. By mid-October, you’ll be advising other writers how to do it — and you’ll have yet another formidable tool in your marketing kit. Trust me, this hammer is going to serve you well for a long, long time.

But keep asking those probing questions, Virginia: this process is far from intuitive. And, as always, keep up the good work!

Querypalooza, part XXI: querying memoir, or, appealing to the many Buddha-like qualities of Barney Fife

donknotts2donknotts1donknotts3

Still hanging in there, campers? I know, I know: we’ve covered a heck of a lot of material over the course of Querypalooza; I wasn’t kidding when I teased the series by calling it querying boot camp. Judging from reader comments I’ve been seeing in the comments and e-mails, as well as verbally, people seem to be enjoying the specificity of these posts, so I’m going to devote yet another evening to going over some examples of the sometimes subtle differences between a query that grabs and one that just lies on Millicent the agency screener’s desk.

Ready to dive right back in? Good. Let’s take a gander at a solid query for an interesting-sounding memoir — and while the photos above have already gotten those of you old experienced TV-savvy enough to be familiar with the old Andy Griffith show to contemplate the many Buddha-like qualities of Barney Fife, let’s go ahead and reincarnate him as an agent who represents spiritual growth memoirs. (Hey, it’s been a long, long series — odd fantasies are very helpful to keeping myself alert.)

As always, my apologies if these page shots appear a trifle fuzzy on your browser. If you’re having trouble reading specifics, please try holding down the COMMAND key and pressing + until the image is large enough to read easily.

good query memoir

Everyone clear on why this is a good query? It contains all of the required elements (book’s title, book category, why the writer picked this agent, book description, mention of target audience, platform paragraph, polite sign-off), as well as a prudent reference to the enclosed synopsis (so Millicent will know it’s there before she makes up her mind whether to reject the query).

It also — and it’s astonishing how few queriers think to try something along these lines — actually told the Agent Barney what she was hoping he could do for her: I am seeking an agent both spiritually-aware and market-savvy. While establishing standards on the writer’s side may seem at first blush a trifle pushy, Ataraxia is merely alerting Barney to the fact that she has actually given some thought to what she does and doesn’t want in an agent.

Long-time readers, chant it along with me now: a savvy writer does not want to land just any agent; she knows her work will be best off in the hands of the right agent, someone who loves her writing, is genuinely interested in her subject matter, and already has the connections to get her books under the right editorial noses to get it published.

That’s a far cry from the usual I just want to land an agent, any agent, so you’ll do — I’m desperate! tone of many queries, isn’t it? Ataraxia is approaching Barney as a professional writer with an interesting book project — why shouldn’t she be as selective as he is?

She also did something rather clever here, to compensate for including extra information. Anybody notice what it was?

If you immediately shouted, “She eliminated the lines previous examples had skipped between paragraphs, as well as some lines at the top that were not strictly necessary to correspondence format!” take a gold star out of petty cash. While that extra space is aesthetically pleasing, it’s not required.

And snag two more stars if you also sang out, “She omitted mention of the SASE!” While it’s always a good idea to mention the SASE tucked inside the envelope — hey, Millicent’s in a hurry; she has a lot of queries to scan in any given morning — it’s not indispensable. Wisely, Ataraxia decided that it was more important to include an extra line or two about her story than to make it plain to our Millie that she had followed the rules.

She did, however, make room to mention the synopsis — an excellent idea, even if the agency’s submission guidelines specifically insisted that queriers include one. It underscores that the writer has taken the time to learn the individual agent’s preferences and is trying her level best to meet expectations.

Actually, it’s prudent to make explicit mention of any unsolicited materials you include in a query packet, if only to clear yourself of the implication that you might be trying to sneak additional pages under Millicent’s radar. Another means of making this particular point is to use the old-fashioned enclosures notation:

good memoir query 2

As you may have noticed, this method takes up more room on the page than mentioning the same information in a single-line sentence; Ataraxia has had to trim down the body of the letter accordingly. But it gets the point across, doesn’t it?

Most importantly, both versions of this query make the memoir sound like a heck of a good story, as well as an unexpected one. Although the book description is a trifle on the lengthy side, it’s worth the page space — this book sounds both very marketable and like a hoot to read, doesn’t it?

Yes, it took up more room to describe the book, establish that there is a market for it, and talk about her credentials, but for a memoir, that’s a smart move: remember, no one buys a non-celebrity memoir simply because it’s a true story; that’s the case, at least in theory, for every memoir ever written. It’s the memoirist’s job in the query, then, to convince Millicent that the book has other selling points.

Nor is the fact that the story in the memoir happened to you, the writer, likely to render anyone who doesn’t already know you personally (or is a friend of a friend of your kith and kin) to buy this book. After all, unless you’re a celebrity, Millicent probably has positively no idea how popular you actually are. So if you come up with a platform that will make you and your memoir visible to a larger circle of potential book buyers, by all means, talk about it in your query.

As you no doubt noticed, Ataraxia has been very explicit about her platform here — and has done so without the benefit of either movie stardom or a single publication to her name. How did she manage to pull that off? By making the dual case that (a) she already has professional (indeed, authoritative) contact with members of her book’s target audience and (b) she already has a marketing network in place to reach them when the book comes out. Probably an extensive mailing list as well.

Why wouldn’t that platform grab Millicent? Past publications would be nice, of course, but what is here is quite sufficient for the intended audience of this book.

Remember, there is no such thing as a generic platform — platforms are specific to the target audience for a particular book.

That’s why, in case any of you inveterate writers’ conference-goers had been wondering, agents and editors often look so puzzled when a roomful of aspiring writers groans at statements like, “Well, obviously, the first thing we want to know about a nonfiction book is: what’s your platform?” To them, it’s just another way of saying who is the target audience for your book, and what in your background will enable you to reach them?

But that’s not how most writers hear references to platform, is it? The aspiring tend to react to it as a value judgment: why in the world would anyone be interested in YOUR book, nonentity? Not entirely coincidentally, their next thought tends to be well, the deck is stacked against me. Obviously, the only people who can get memoirs published these days are celebrities. I might as well give up.

That is most emphatically the wrong conclusion to draw about any as-yet-unpublished memoir — and frankly, even the briefest walk through the memoir section of a well-stocked bookstore will demonstrate that plenty of non-celebrity memoirs are published every year. How does that happen? By memoirists making the case that their books offer their target audiences something that no other book currently on the market does.

So please, don’t let yourself be discouraged by the common wisdom. Naturally, a celebrity’s platform is going to be more obvious at first glance than other people’s; equally naturally, a first-time book proposer with three master’s degrees in various aspects of the book’s subject matter will have an easier time convincing Millicent that she’s an expert than someone with less academic wall decoration.

But does that mean that these are the only types of memoirists with a platform? No, of course not. In order to produce a successful query, a memoirist needs to figure out who his target audience is, what his book offers them that similar books do not, and how he is going to inform them of that fact.

Note to those of you who just groaned, “But Anne, that’s precisely what I would have to do to write a book proposal!: darned tootin’. For a nonfiction book, the query letter, synopsis, and proposal all share the same goal: to convince people in the publishing industry that you are uniquely qualified to tell an interesting story or make an important argument that readers already buying similar books are demonstrably eager to hear.

You just have longer to prove those points in a synopsis or proposal. But to write any of them well, you need to ask yourself: what is original about my book? Who needs to read it, and why?

Are those questions starting to become less threatening with repetition?

I hope so, because the vast majority of memoir queries — and nonfiction queries in general — read as though the writer has never thought about these issues vis-à-vis his own book project. Or, if he has, he’s decided that if he even attempts to address them truthfully, no Millicent in her right mind would even consider reading his book proposal.

Often, the result is downright apologetic, even if the story is very compelling indeed. Let’s take a gander at how Ataraxia might have expressed herself had she been born Panicky, but grew up with precisely the same story and essentially the same credentials. Heck, let’s even retain the same descriptive paragraph:

memoir query panicky

Amazing what a difference just a slight shift in tone and confidence can make, isn’t it? In actuality, Panicky has exactly the same platform as Ataraxia — but because she has presented it so timorously, without the specific marketing details that made our earlier examples such grabbers, she comes across as substantially less qualified to write this book.

Yes, that’s completely unfair. But can you honestly blame Millicent for drawing such different conclusions about these two writers?

And did you happen to notice the Freudian slip that just shouts how nervous Panicky is? In case you missed it:

If you would the attached synopsis, I would be grateful

Read it, presumably, but Panicky apparently can’t bring herself to say it. Sounds too much like an order to her hypersensitive ears, probably. Agents like Barney take offense so easily; she doesn’t want to step on any toes.

Just as the border between confident and arrogant can be murky at times, the line between polite and self-deprecating can be a narrow one. I’m quite positive that if asked, Panicky would insist that she was merely being courteous: she honestly is grateful that an agent as well-established as Barney would even consider her book project; she has done her homework well enough to be aware of how busy he is likely to be.

Laudable goals, all, but here, she honestly does go overboard. See the relevant statistics for yourself:

Thank yous: two direct (I’m sorry to take up your valuable time; ), one indirect (I would be grateful)

Apologies: two direct (Thank you so very much for taking the time even to consider my book; Thanks again), one indirect (I would be grateful)

Equivocations: one confidence wobble perhaps you may be interested in my memoir), four unsubstantiated marketing claims (food tourism one of the fastest-growing travel trends in the United States; Millions of Americans engage in food-related travel; Many of them are undoubtedly women traveling alone; I believe that my students would be very interested in my memoir.)

Suggestions that this would be a difficult book to sell and/or promote: two expressed authorial fears about appearing in public (While I fully realize that my current size may prove problematic for promoting this book on television; many cultures (including ours) regard a big woman as inherently flawed)

Implications that the agent wouldn’t — or even shouldn’t — be interested in the book: one prompt to disregard (perhaps you may be interested in my memoir), one implication that he couldn’t understand it (This might not occur to someone of so-called normal size, but it is actually…), one implication that it doesn’t matter very much whether he likes it or not (Whichever you decide, please have a nice day — and eat some yummy food!)

Quite a lot of dissuasion for a one-page letter ostensibly intended to convince ol’ Barney that this worthwhile book project, isn’t it? And most of it is totally unnecessary: as we saw in Ataraxia’s version, there’s no necessary trade-off between politeness and confident presentation.

The result, unfortunately, is that well-qualified Panicky comes across not as courteous, but insecure. A real shame, because that descriptive paragraph is a genuine winner.

So would Barney’s Millicent ask to see Panicky’s book proposal or not? It all depends on whether she made it past that initial apology, doesn’t it? Remember, even a terrific selling point won’t help a query if Millicent stops reading before she gets to it.

The rather depressing moral to this story: how a writer presents himself on the page counts.

The best thing you can do to bolster your ability to sound credibly psyched about your book’s marketing prospects is, well, to be justifiably psyched about them. If writerly fears render that difficult, the next step is to invest some time thinking about what benefits readers will derive from your work, researching your target market (both its members and what books have been aimed successfully at it within the past five years), and coming up with at least a couple of believable selling points.

Then center your query around them. After all, even the best ECQLC (Eye-Catching Query Letter Candy) can’t impress Millicent if she doesn’t know about it.

Don’t tell me your book doesn’t have any selling points; I don’t believe you. Any book worth a good writer’s time to compose has strengths. So does everyone’s life history. It’s just a matter of matching the one or the other to your target audience’s needs in a manner that will make Millicent exclaim, “Wow, I’ve never seen this before! I really want to read this!”

Or, alternatively, “Wow, this is a book by {fill in celebrity here}; I wouldn’t have thought he could read, much less write. Well, I guess we should take a look at it, because he has a lot of fans.” That usually works pretty well, too.

Tomorrow around 10 am Pacific, I shall be revisiting the practical issues of partials. Then it’s back to another evening of examples Monday night.

Never a dull moment here at Querypalooza, eh? Keep up the good work!

Querypalooza, part XIV: getting creative with your platform paragraph, or, can we strike the phrase worthless credential from the language, please?

narrow road sign

I had to laugh this morning, campers. You know how I’ve been complaining periodically throughout this querying series about how often reasonable advice (or, even more often, an agent’s offhand comment about a personal preference) becomes transformed through sheer repetition into a purported Cosmic Law of Querying that bears only a faint familial resemblance to the original advice? Nowhere is the potent equation specific statement + word of mouth + time = distortion more operational than in the word-of-mouth paradise that is the aspiring writers’ community. Especially now, when Internet searches are so gifted at ripping individual statements out of context and communications are so rapid.

Now, to paraphrase Mark Twain, a misconception can make it halfway around the world before the truth has a chance to get its boots on.

Case in point: do you recall how careful I was in yesterday’s post on constructing a platform paragraph to assure all of you that the examples I was using were fictional, and thus should not be cited anywhere, anytime as truth? Well, the moment I logged onto the blog this drizzly Seattle a.m., I found an incoming link from the University of Bonn.

Why? Because yesterday’s post contained this totally made-up statement: Audrey Hepburn holds an earned doctorate in particle physics from the University of Bonn, and thus is eminently qualified to write on atomic bombs.

This is not true; I said in the post it was not true. But did the web bot searching for the phrase University of Bonn trouble itself with fact-checking? Or with context?

The moral: Don’t believe everything you read on the Internet. Even if you read it here. Or heard someone say that they might have heard it here.

Speaking of the nature of truth and one’s obligation to tell it, inveterate commenter Elizabeth chimed in on Querypalooza XII, bringing up a very common misconception about what is and is not a credential of sufficient literary significance to include in one’s platform paragraph:

My sister is in marketing, and was a recruiter and hires writers all the time and told me the story credit in my resume from my school literary mag is worthless. “I would see that and assume you are still in school and trash your resume,” she said cruelly.

I left it out of the last query. In fact, I left out my two college degrees, one of which is in criminology (crime novel) also. Ironically, it contains the BEST descriptive stuff I’ve ever written for this book.

Have you ever noticed how frequently the word worthless comes up when talking about credentials, campers? In querying advice, it’s as closely associated with the platform paragraph and pitching as the term spry is to the elderly. (When’s the last time you heard a young person described as spry?)

As we saw last time, the use of worthless vis-à-vis writing credentials is not limited to the mouths and keyboards of those who give professional advice to writers trying to get published. It is ubiquitous on the web, in blogs, in writers’ fora — and, as a direct result, in writers’ psyches.

In my experience, practically every aspiring writer who has not yet published a book with a major house — thus the descriptor aspiring — harbors a deep, gnawing fear that none of his credentials are good enough to include in his platform paragraph. Or his platform, if he writes nonfiction. When in doubt, the ubiquitous worthlessness-mongers tell him, leave it out.

“But this is my first novel!” he will protest. “Nothing I can possibly say will hide that fact from Millicent the agency screener. She’ll see right through my six master’s degrees, seventeen magazine articles, and Olympic bronze medal in ski jumping. She’ll know it’s only filler. I’d best not mention any of it.”

No, she’ll know that you’re a previously published author — what are those articles, chopped liver? And even if you didn’t have those publications in your background, sir, she would know from the rest of your credentials that you’re interesting.

Heck, if she knows her business, she’ll know that you might have a potentially gripping memoir in you. (When did you write all of those theses? In mid-air?)

In the face of the barrage of advice about querying (and marketing, for that matter), it’s so easy for aspiring writers to lose sight of the fact that the platform paragraph is about you. It’s a conceptual container for information that might make Millicent say either, “Wow, this writer knows whereat she speaks,” or, “Wow, this writer knows her way around the writing process.”

Or even, “Wow, this writer sounds like someone my boss, the agent, would absolutely love to work with on a long-term, mutually-beneficial basis.” You would argue with that?

So in excising her two best credentials, Elizabeth merely fell into the unfortunately all-too-common trap of confusing her platform paragraph with a résumé. But that’s not terrifically surprising, is it, in the face of all of that yammering about worthless credentials?

The usual conception of a platform is of a relatively limited checklist of pre-approved credentials. If you can check Box X, then you can list that credential. If you can’t check any of the boxes, you simply have no credentials at all, and thus are better of not mentioning anything about your background.

Basically, this conception turns the platform into a Who’s Who entry: if you happen to have one of the small handful of achievements for which there are boxes on the form, you have a listing. If you don’t, you don’t. Which means, in practice, that if all the available boxes are publications — or, in most first-time queriers’ minds, book publications with major houses — virtually no aspiring writer would have any credentials worth mentioning in a query letter.

Anybody see a logical problem with this? Like, for instance, the fact that if Millicent actually did take umbrage at non-literary (or even non-book-literary) credentials, she would have to reject 99.99% of what crosses her desk?

That’s ridiculous, of course. It’s her job to reject 98% of what crosses her desk. And it’s your job to convince her in your query letter that you and your book project are in the top 2%.

Following the common wisdom — if you don’t have any of the narrowly-defined credentials, you should leave the platform paragraph out of your query altogether — may not be the best strategy. And it would be a suicidal strategy for writers of nonfiction, including memoir: just as part of what a nonfiction book proposer is marketing is her expertise in the subject matter of her book, part of what a memoirist is marketing is her personality.

So why on earth would a savvy querier want to pretend that she doesn’t have one? Or a background?

To a lesser extent, the same holds true for fiction: remember, any sensible agent seeking new clients is going to be looking for a career writer, not the proverbial author with only a single book in him. If you have traveled extensively, she might want to know that: you may have a travel memoir in you, or she may have a memoirist with a great story who could use a co-writer. And let’s not forget the fact that interesting people tend to do better at book readings, giving interviews, and other necessary promotional events in a successful author’s life.

There are also the practical concerns to consider. She’s going to want to know what you do for a living, not only because it will tell her more about you, but because your ability to take time off work will have a direct effect upon your ability to drop everything and make revisions. (Sorry to break that to you, ER-doctors-who-write.) On the flip side, if you travel for work, you’ll already be in a position to do book signings in multiple cities without your future publishing house’s having to cough up any dosh for traveling expenses.

Again, the down side to alerting Millicent to any of these selling points is?

Please don’t let yourself get talked out of — or, even more common, talk yourself out of — including relevant information in your query. If you find yourself tempted, think of Elizabeth’s example: what did she gain by cutting her two best credentials, ones that are absolutely germane to her current project? My police procedural is informed by my degree in criminology is, after all, precisely the kind of Eye-Catching Query Letter Candy (ECQLC) Millicent deliberately scans those platform paragraphs to find.

Let’s get brainstorming, shall we? Yesterday, I concentrated on the standard writing résumé bullet points. To recap:

(1) Any experience that makes you an expert on the subject matter of your book.

(2) Any educational credentials you might happen to have, whether they are writing-related or not.

(3) Any honors that might have been bestowed upon you in the course of your long, checkered existence.

(4) Any former publications (paid or unpaid) or public speaking experience.

Today, we move on to less obvious stuff. You know, the things in your background that render you such a fascinating person.

(5) Relevant life experience.
This is well worth including, if it helps fill in some important background for the book. Is your novel about coal miners based upon your twenty years of experience in the coalmining industry? Is your protagonist’s kid sister’s horrifying trauma at a teen beauty pageant based loosely upon your years as Miss Junior Succotash? Mention it.

There’s a reason that agents and editors habitually ask aspiring NF writers, “So what’s your platform?” after all.

And don’t discount how much more credible your life experience might make you if you write fiction about it, either. Which author do you think would be easier for a publisher’s marketing department to convince a magazine writer to interview, one who has written a book whose protagonist is a day trader, or this great new author who’s just distilled her 8 years as a day trader into a behind-the-scenes novel?

Quite different, isn’t it? The amazing thing is that both of these statements could quite easily refer to the same book.

Make sure, by the way, that if your life experience is your most important credential, it appears first in your platform paragraph. If you are writing about firefighting, and you happen to be a firefighter, Millicent needs to know that right away. Don’t be coy — the connection with your book may seem self-evident to YOU, but remember, Millicent will not be able to guess whether you have a perfect platform for writing your book unless you tell her about it.

What you should NOT do under any circumstances, however, is say that your novel is “sort of autobiographical.” To an agent or editor, this can translate as, “This book is a memoir with the names changed. Since it is based upon true events, I will be totally unwilling to revise it to your specifications. Oh, and someone I know may later come along and try to sue you over it, future publisher. Please read my manuscript anyway.”

No wonder, then, that the words autobiographical and fiction in the same sentence so often prompt Millicent to shout, “Next!”

The distinction I am drawing here is a subtle one, admittedly: basically, I’m urging you to say FALLING CINDERS draws upon my twenty years as a working firefighter instead of FALLING CINDERS is semi-autobiographical or — sacre bleu!This novel is partially based on my life.

Having the background experience to write credibly about a particular situation is a legitimate selling point: in interviews, you will be able to speak at length about the real-life situation, a very tangible plus for a first-time author. However, industry professionals simply assume that fiction writers draw upon their own backgrounds for material.

But to them, a book that recounts true events in its author’s life is a memoir, not a novel. Contrary to the pervasive movie-of-the-week philosophy, the mere fact that a story is true does not make it more appealing; it merely means potential legal problems.

Translation: until folks in the industry have forgotten about the A MILLION LITTLE PIECES fiasco, it’s not going to be a good idea to highlight the fact that a novel is semi-autobiographical in your pitch. (Industry rumor has it that AMLP was originally sold as fiction, not memoir, but what did I just tell you about believing rumors?) Especially since — again, it pains me to be the one to tell you this, but how else are you going to find out? — a good third of queries (and most first-novel pitches) include some form of the phrase, “Well, it’s sort of autobiographical…”

Just don’t do it. Trust me on this one.

(6) Associations and affiliations.
If you are writing on a topic that is of interest to some national organization, bring it up here. If it’s a large organization, go ahead and mention its size. (Left to her own devices, Millicent’s guesstimate would probably be low.) Also, if you are a member of a group willing to promote (or review) your work, you might want to bring it up — although you might want to clear make sure first that your group is in the habit of such promotion. Some possible examples:

The Harpo Marx Fan Club has 120,000 members in the U.S. alone, as well as a monthly newsletter, guaranteeing substantial speaking engagement interest.

My main character’s struggle with multiple sclerosis will speak to the 400,000 people the National MS Society estimates currently have the disease.

I am a graduate of Yale University, guaranteeing a mention of my book on tulip cultivation in the alumni magazine. Currently, The Yale News reaches over 100,000 readers bimonthly.

(To reiterate: I pulled all of the examples I am using in this list out of thin air. Probably not the best idea to quote me on any of ‘em, therefore. I’m looking at you, University of Bonn.)

(7) Trends and recent bestsellers.
If there is a marketing, popular, or research trend that touches on the subject matter of your book, add it to your list. (Don’t mentally shake off that last sentence. Not everything on your brainstorming list is going to end up in your query letter; give yourself some creative leeway.)

If there has been a recent upsurge in sales of books on your topic, or a television show devoted to it, mention it. (Recent, in industry terms, means within the last five years.) Do be careful, though, not to imply that everyone who watches a popular TV show will buy a book that’s similar to it: Millicent is well aware that in the couple of years between when an agent picks up a new writer and when the book might reasonably be expected to appear on the shelves, the show might easily become less popular. Or even go off the air entirely.

(In response to that loud unspoken “Whaaa?” I just heard out there: after you land an agent, figure one year for you to revise it to your agent’s specifications and for the agent to market it — a conservative estimate, incidentally — and another year between signing the contract and the book’s actually hitting the shelves. If my memoir had been printed according to its original publication timeline, it would have been the fastest agent-signing to bookshelf progression of which anyone I know had ever heard: 16 months, a positively blistering pace.)

Even if trends support a secondary subject in your book, they are still worth including. If you can back your assertion with legitimate numbers (see last weekend’s earlier posts on the joys of statistics), all the better. Some possible examples:

Ferret ownership has risen 28% in the last five years, according to the National Rodent-Handlers Association.

Last year’s major bestseller, THAT HORRIBLE GUMBY by Pokey, sold over 97 million copies. It is reasonable to expect that its readers will be anxious to read Gumby’s reply.

(8) Statistics.
At risk of repeating myself, if you are writing about a condition affecting human beings, there are almost certainly statistics available about how many people in the U.S. are affected by it. We Americans are unparalleled at numerically documenting our experiences. As we discussed earlier in this series, including the real statistics in your pitch minimizes the probability of the agent or editor’s guess being far too low.

Get your information from the most credible sources possible, and cite them. Some possible examples:

750,000 Americans are diagnosed annually with Inappropriate Giggling Syndrome, creating a large audience potentially eager for this book.

According to a recent study in the Toronto Star, 90% of Canadians have receding hairlines, pointing to an immense potential Canadian market potential for MASSAGE YOUR WAY BACK TO BUSHINESS.

(I’ll keep you posted on whether that last one gets picked up by a Canadian web bot.)

(9) Recent press coverage.
I say this lovingly, of course, but as I mentioned yesterday, people in the publishing industry have a respect for the printed word that borders on the mystical. Minor Greek deities were less revered.

Thus, if you can find recent articles related to your topic, list them as evidence that the public is eager to learn more about it. Possible examples:

So far in 2010, the Chicago Tribune has run 347 articles on mining accidents, pointing to a clear media interest in the safety of mine shafts.

In the last six months, the New York Times has written twelve times about Warren G. Harding; clearly the public is clamoring to hear more about this important president’s love life.

(10) Your book’s relation to current events and future trends.
I hesitate to mention this one, because it’s actually not the current trends that dictate whether a book pitched or queried now will fly off the shelves after it is published: it’s the events that will be happening THEN.

Like popular TV shows, current events are inherently tricky as selling points, since it takes a long time for a book to move from proposal to bookstand. Ideally, your pitch to an agent should speak to the trends of at least two years from now, when the book will actually be published.

However, if you can make a plausible case for the future importance of your book, go ahead and include it on your list. You can also project a current trend forward. Some examples:

At its current rate of progress through the courts, Christopher Robin’s habeas corpus case will be heard by the Supreme Court in late 2011, guaranteeing substantial press coverage for Pooh’s exposé, OUT OF THE TOY CLOSET.

If tooth decay continues at its current rate, by 2015, no Americans will have any teeth at all. Thus, it follows that a book on denture care should be in ever-increasing demand.

(11) Particular strengths of the book.
You’d be surprised at how well a statement like, BREATHING THROUGH YOUR KNEES is the first novel in the last two decades to take on the heartbreak of kneecap dysplasia can work in a pitch or a query letter. If it’s true, that is.

(If it isn’t, of course, or if the writer simply didn’t do his homework well enough to know that it isn’t, the query’s toast. But as someone suffering from kneecap dysplasia at this very moment, I find that I long to read this novel even though I know it doesn’t exist. I am, in fact, the target audience for this book. Which is kind of funny, because when I made this example up several years ago, my knees were pointing in the right direction.)

So what is your book’s distinguishing characteristic? How is it different and better from other offerings currently available within its book category? How is it different and better than the most recent bestseller on the subject?

One caveat: if you engage in a direct comparison with an already-published book, avoid cutting it down. Try to stick to pointing out how your book is GOOD, not how another book is bad.

Why? Well, publishing is a small world: you can never be absolutely sure that the Millicent or her boss DIDN’T go to college with the editor of the book on the negative end of the comparison. Or date the author. Or, and the agent’s case, represented the book himself.

Stick to what is genuinely one-of-a-kind about your book — and don’t be afraid to draw direct factual comparisons with other books in the category that have sold well recently. For example:

While Jennifer Anniston’s current bestseller, EYESHADOW YOUR WAY TO SUCCESS, deals obliquely with the problem of eyelash loss, my book, EYELASH: THE KEY TO A HAPPY, HEALTHY FUTURE, provides much more detailed guidelines on eyelash care.

I would STRONGLY urge those of you who write literary fiction to spend a few hours brainstorming on this point. How does your book deal with language differently from anything else currently on the market? How does its dialogue reveal character in a new and startling way?

Or, to put it in the most ego-satisfying manner possible, why might a professor choose to teach your novel in an English literature class?

Again, remember that you need to express these difference in terms of facts, not subjective assessment. It’s perfectly legitimate to say that the writing is very literary, but don’t actually say that the writing is gorgeous.

Even if it undeniably is.

Why not? Well, that’s the kind of assessment that publishing types tend to trust only if it comes from one of three sources: a well-respected contest (in the form of an award), the reviews of previous publications — and the evidence of their own eyes.

Seriously, this is a notorious industry pet peeve: almost universally, agents and editors tend to respond badly when a writer actually says that his book is well-written; they want to make up their minds on that point themselves. It tends to provoke a “Show, don’t tell!” response.

In fact, it’s not at all unusual for agents to tell their screeners to assume that anyone who announces in a query letter This is the best book in the Western literary canon! must necessarily be a bad writer — and one whose literary intake is probably fairly meager at that.

“What on earth must this writer think is currently on the market,” Millicent says under her breath, reaching swiftly for the form-letter rejection stack, “if he thinks he can make a claim like this. I’d bet a wooden nickel that he hasn’t read any literary fiction that’s come out within the last seven years. Next!”

Cast your selling points as marketing realities, though, and she’ll be pleasantly surprised — as long as what you say is true. If you can legitimately say, for instance, that your book features a sensitive characterization of a dyslexic 2-year-old, and thus will speak to the parents of the 4-7% of children who are dyslexic, that will be heard as a statement of fact, not a value judgment.

(12) Any research or interviews you may have done for the book.
If you have done significant research or extensive interviews, list it here. This is especially important if you are writing a nonfiction book, as any background that makes you an expert on your topic is a legitimate part of your platform. Some possible examples:

Leonardo DiCaprio has spent the past eighteen years studying the problem of hair mousse failure, rendering him one of the world’s foremost authorities.

Tiger Woods interviewed over 6000 women for his book, HOW TO KEEP THE PERFECT MARRIAGE PERFECT.

(13) Promotion already in place.
Yes, the mind does immediately spring to the kind of resources commonly associated with having a strong platform — name recognition, your own television show, owning a newspaper chain, and the like — but more modest promotional efforts are worth listing as well. Being the organizer of your local libraries’ monthly meet-the-author forum certainly would count — because, really, who would be in a better position to blandish speaking time with your local library once your book comes out.

(Note to the 11% of you who just cried, “But my local library doesn’t have such a program!”: has it occurred you to start one yourself? Speaking as both someone who grew up surrounded by working authors and the daughter of a public school librarian who served for years on the city library’s board, half the librarians in the country, community and school alike, and fully two-thirds of the authors would line up to kiss you on the lips if you would volunteer to coordinate such a program in your town. And can you think of a better way to meet your favorite authors?)

Don’t engage in wishful thinking here, though; the point here is not to speculate about what you might do in future, as NF writers must in the marketing plan portion of their book proposals. For platform paragraph purposes (try saying that three times fast), only include promotion that does indeed already exist. Or that you are positive that you can make exist by the time you are having your first honest-to-goodness conversation with an agent who wants to represent your book.

Establishing a website for your writing is a good start — and it’s something practically any aspiring writer with Internet access can do, even with the most minimal resources. Having a website already established that lists an author’s bio, a synopsis of the upcoming book, and future speaking engagements carries a disproportionate weight in the publishing industry, because, frankly, the publishing industry as a whole has been a TRIFLE slow to come alive to the promotional possibilities of the Internet, beyond simply throwing up static websites.

So almost any web-based marketing plan you may have is going to come across as impressive. Consider having your nephew (or some similarly computer-savvy person who is fond enough of you to work for pizza) put together a site for you, if you don’t already have one.

(14) What makes your take on the subject matter of your book fresh.
I like to see every brainstormed list of selling points include at least one bullet’s worth of material addressing this point, because it’s awfully important. If YOU don’t know what makes your book different and better than what is already on the shelves, how can you expect an agent or editor to guess?

So this is the time to bring up what makes your work new, exciting, original, and/or a genuinely significant contribution to the current market in your chosen book category. (For some tips on how to figure that out, as well as an in-depth explanation of the sometimes elusive distinction between what the publishing industry considers fresh and what it will dismiss as weird, check out the FRESHNESS IN MANUSCRIPTS category at right.)

Again, what we’re looking for here are not merely qualitative assessments (“This is the best book on sailboarding since MOBY DICK!”), but content-filled comparisons (“It’s would be the only book on the market that instructs the reader in the fine art of harpooning from a sailboard.”)

Finished brainstorming? Terrific. Now you can write your platform paragraph or book proposal.

After you do, though, don’t throw out your list of selling points — that’s going to come in handy down the line. Even more so if you take the time now to put it in a format you can use again and again.

How? Start by going through your list and figuring out what are the best points, from a marketing point of view. Cull the less impressive stuff. Ideally, you will want to end up with somewhere between 3 and 10 selling points, enough to fit comfortably as bullet points on a double-spaced page.

Then reduce each point to a single sentence. Yes, this is a pain for those of us who spend our lives meticulously crafting beautiful paragraphs, but trust me, when you are consulting a list in a hurry, simpler is better.

When your list is finished, label it MARKETING POINTS, and keep it by your side until your first book signing. Or hand to your agent when she’s ready to start pitching to editors. Or pull it out when you are practicing answering the question, “So, what’s your platform?”

Heck, you might even want to use it as a study guide before you give interviews about your book, because once you’ve come up with a great list of reasons that your book should sell, you’re going to want to bring those reasons up every time you talk about the book, right?

Oh, and keep a copy handy to your writing space. It’s a great pick-me-up for when you start to ask yourself, “Remind me — why I am I putting in all of this work?”

Yes, generating selling points IS a lot of trouble, but believe me, in retrospect, you will be glad to have a few of these reasons written down before you meet with — or query — the agent of your dreams.

Trust me on this one. And remember me kindly when, down the line, your agent or editor raves about how prepared you were to market your work. There’s more to being an agent’s dream client than just showing up with a beautifully-written book, you know: there’s arriving with a fully-stocked writer’s toolkit.

Next time — that’s 7 o’clock PST this evening, campers, on our slightly-less-breathless post-Labor Day schedule — we shall be moving on to query packet construction and mailing issues. Can’t you just feel the excitement in the air?

No, but seriously, paying attention to these details can save a querier a heck of a lot of trouble. Not to mention rejection. Keep up the good work!

Querypalooza, part XIII: showing off your qualifications (over and above the obvious)

damn-yankees

“A little brains, a little talent — with an emphasis on the latter.”

Last time, we embarked upon an in-depth discussion of that most-dreaded part of a good query letter, from most aspiring writers’ point of view: the section known as the platform paragraph. Why dreaded? Because the overwhelming majority of mistakenly hear a professional request for their book’s credentials as, “You have to prove to us that we should take you seriously as a writer, oh unpublished one, before we will deign to read your work.” Or as, “We only want to know this because we’re not interested in writers who don’t already have arm-length lists of published books.” Or even, “Who the heck do you think you are, believing you should write a book at all?”

Naturally, writers querying with their first manuscripts would find such expectations threatening. But if you have few or no previous publications, awards, writing degrees, etc. to your credit, do not panic, even for an instant. All of these are legitimate selling points for most books, there are plenty of other possible selling points for your manuscript.

How do I know that? Because the fine folks who work in agencies don’t actually expect the platform paragraph to answer any of the questions above. What questions do they want you to answer? “Why are you uniquely qualified to write this book, tell this story, and/or make this particular argument?”

Substantially less stressful to think of it that way, isn’t it?

Try not to get too bogged down in worrying about the standard prestige points. Today, we shall be going through a long list of potential selling points for your book. Pretty much everyone should be able to recognize at least a couple of possibilities that might fit the bill.

But I’m not going to be doing all of the work here. Dig out your trusty pad and pencil; you’re going to be coming up with a list of your book’s selling points.

And I’m not talking about mere vague assertions about why an editor at a publishing house would find your manuscript an excellent example of its species of book — that much is assumed, right? — but reasons that an actual real-world book customer might want to pluck that book from a shelf at Barnes & Noble and carry it up to the cash register. It may seem like a pain to generate such a list before you query, but believe me, it is hundreds of times easier to land an agent for a book if YOU know why readers will want to buy it.

Trust me, “But I spent three years writing it!” is not a reason that is going to fly very well with anyone in the publishing industry. Nor is the astonishingly common, “But I want to get published so much!”

Why won’t these excuses fly? Well, pretty much everyone who queries has expended scads of time, energy, and heart’s blood on his book. Contrary to what practically every movie involving a sports competition has implicitly told you, a writer’s wanting to win more than one’s competitors is not going to impress the people making decisions about who does and doesn’t get published.

I’m bringing this up advisedly. Sad to report, a disproportionately high percentage of queriers make the serious marketing mistake of giving into the impulse to talk about how HARD it was to write this particular book, how many agents have rejected it, at how many conferences they’ve pitched it, etc.

First-time pitchers are even more likely to tumble down this rabbit hole, alas. The more disastrously a pitch meeting is going, the more furiously many pitchers will insist, often with hot tears trembling in their eyes, that this book represents their life’s blood, and so — the implication runs — only the coldest-hearted of monsters would refuse them Their Big Chance. (For some extended examples of this particular species of pitching debacle, please see my earlier post on the subject.)

Sometimes, pitchers will get so carried away with the passion of describing their suffering that they will forget to pitch the book at all. (Yes, really.) And then they’re surprised when their outburst has precisely the opposite effect of what they intended: rather than sweeping the agent or editor off her feet by their intense love for this manuscript, all they’ve achieved is to convince the pro that these writers have a heck of a lot to learn how and why books get published.

In other words: “Next!”

Why is this an instant-rejection offense? Well, I hate to be the one to break it to these self-revealers, but this is not the way to gain an agency screener’s sympathy, or even her attention. In fact, such emotional outbursts are a waste of Millicent’s time.

Why? Well, you tell me: what, if anything, in a litany of complaints about how the publishing industry works, however well-justified, tells Millicent one single thing about the book being queried.

I’ll answer that one for you: nothing. But it does give her some indication of whether the querier has done any homework about how agencies work, or how books get published.

A writer who melts down the first time he has to talk about his book in a professional context generally sets off flashing neon lights in an agent’s mind: this client will be a heck of a lot of work. Once that thought is triggered, a pitch would have to be awfully good to wipe out that initial impression of time-consuming hyper-emotionalism.

The same holds true, of course, for queries. Sadly, queriers who play the emotion card often believe that it’s the best way to make a good impression. Rather than basing their pitch on their books’ legitimate selling points, they fall prey to what I like to call the Great Little League Fantasy: the philosophy so beloved of amateur coaches and those who make movies about them that decrees that all that’s necessary to win in an competitive situation is to believe in oneself.

Or one’s team. Or one’s horse in the Grand National, one’s car in the Big Race, or one’s case before the Supreme Court. You’ve gotta have heart, we’re all urged to believe, miles and miles and miles of heart.

Given the pervasiveness of this dubious philosophy, you can hardly blame the writers who embrace it. They believe, apparently, that querying (or pitching) is all about demonstrating just how much their hearts are in their work. Yet as charming as that may be (or pathetic, depending upon the number of teardrops staining the letter), this approach typically does not work. In fact, what it generally produces is profound embarrassment in both listener and pitcher.

Which is why, counterintuitively, figuring out who will want to read your book and why IS partially about heart: preventing yours from getting broken into 17 million pieces while trying to find a home for your work.

Aspiring writers’ hearts are notoriously brittle. Why else would anyone query only once, or twice, or a small handful of times, then give up altogether, assuming (wrongly) that if his book were really meant to get published, it would have been snapped up instantly?

The common misconception that good writing will inevitably and immediately attract an agent, regardless of how unprofessionally it is presented, can be even more damaging at query-writing time: when believers in the Agent-Matching Fairy sit down to write their queries, they often become depressed at the very notion of having to make the case that their manuscripts are worth reading. Frequently, these poor souls mistake the need to market their books for critique, hearing the fairly straightforward question, “So, why would someone want to read this book?” as “Why on earth would ANYONE want to read YOUR book? It hasn’t a prayer!”

Faced with what they perceive to be scathing criticism, many writers shrink away from this perfectly reasonable question. So much so that they become positively terrified of querying at all. “They’re all so mean,” such writers say, firmly keeping their work out of the public eye. “It’s just not worth it.”

This response makes me sad, because the only book that hasn’t a prayer of being published is the one that sits in a drawer, unqueried. There are niche markets for practically every taste, after all.

Did that little diatribe fill you with heart, miles and miles and miles of heart? Good. Let’s start generating your list of selling points.

Before I start making suggestions, let’s be clear on what you’re going to want on your list. A selling point should SHOW (not tell) why you are the best person to write this book, what about your book is likely to appeal to readers in your target market, and/or that the intended audience is larger (and, ideally, more interested in your subject matter) than Millicent might have been aware. To be most effective, you won’t want to make these arguments in a general, “Well, I think a lot of readers will like it,” sort of way, but by citing specific, fact-based REASONS that they will clamor to read it.

Preferably backed by the kind of verifiable statistics we discussed last time. Include any fact that will tend to boost confidence in your ability to write and market this book successfully — and that includes references to major bestsellers on similar topics, to show that there is already public interest in your subject matter.

Why? Because it will make your query look professional — and, I must say it, better than the 17 queries Millicent has already seen today that did not talk about their books in marketing terms. Not to mention that dear, pitiful person who whose entire query was devoted to how frustrating it is to try to find an agent for a cozy mystery these days.

Don’t skimp on the brainstorming stage; the more solid reasons you can give for believing that your book concept is marketable, the stronger your platform paragraph will be. Think about it: no agent is going to ask to see a manuscript purely because its author says it is well-written, any more than our old pal Millicent the agency screener would respond to a query that mentioned the author’s mother thought the book was the best thing she had ever read with a phone call demanding that the author overnight the whole thing to her.

“Good enough for your mom? Then it’s good enough for me!” is not, alas, a common sentiment in the industry. (But don’t tell Mom; she’ll be so disappointed.)

So on your marks, get set, go: why are you the best person in the universe to tell this story or make this argument, and why will people who are already buying books like yours want to read it?

Other than, obviously, the great beauty of the writing. Because absolutely the only way to demonstrate that to Millicent is by getting her to read your manuscript, right?

I already hear all of you literary fiction writers out there groaning — and we come to a stop again. “But Anne,” you protest in dulcet tones, “you astonish me. Surely, if any book category should be exempt from being marketed on anything but the beauty of the writing, it’s mine. I always thought that the primary benefit of writing fiction was that I wouldn’t ever have to sully my art with sordid marketing concerns. Yes, aspiring nonfiction writers have to produce book proposals, and thus are forced to brainstorm about marketing, but until fairly recently, fiction writers could concentrate on storytelling, craft, and, of course, lovely writing. I’ve been nervously watching as more and more, genre fiction writers are being expected to market their own work, but gosh darn it, I write for a relatively tiny target audience deeply devoted to beautiful writing. Please, please tell me that I can just leave the platform paragraph out of my query, and thus don’t have to let you drag me kicking and screaming toward the list below!”

Wow. Hadn’t I mentioned that emotional outbursts aren’t adequate substitutes for well-reasoned selling points?

Seriously, literary novelists, I think you’re missing the point here. No Millicent can possibly be bowled over by the beauty of your writing unless she reads it. And she will only read it if she is impressed by your query.

There’s just no way around that. So it behooves you not only to craft your descriptive paragraph to be as lyrical and moving as humanly possible, but also to use your platform paragraph to make your book sound different — and easier to market — than all of the other literary fiction books Millicent will see queried that day. It will cause your query to jump out of the stack at her: your tribe’s collective reluctance toward thinking about marketing virtually guarantees that if you do it well, your query will shine out as preeminently professional.

In other words: no, I shan’t absolve you of writing a platform paragraph. It’s just too likely to help you.

Where should a literary fiction writer start in coming up with selling points? Precisely where every other writer does: the subject matter. As I’ve said before and will doubtless say again, even the most abstruse literary fiction is about something other than just the writing. So ask yourself: why will the subject matter appeal to readers? How large is the book’s target demographic?

Or, if you prefer to put it in highbrow terms: if you were the publicity person assigned to promote the book, what would you tell the producer of an NPR show in order to convince him to book the author?

For fiction, the subject matter you choose as the focus of your platform paragraph need not be the central issue of the book, by the way. Even if your novel is about post-apocalyptic government restructuring, if a major character is the gardener charged with replanting the White House’s Rose Garden in newly-toxic soil, and you’ve been a landscaper for a decade, that’s relevant. (It informed what you chose to have that character plant, didn’t it?)

Some prompts to get you — and everybody else — brainstorming. Some effective selling points include…

(1) Experience that would tend to bolster your claim to be an expert on the subject matter of your book.
This is the crux of most nonfiction platforms, of course, but it’s worth considering for fiction, too. If you have spent years on activities relating to your topic, that is definitely a selling point. Some possible examples:

Marcello Mastroianni has been a student of Zen Buddhism for thirty-seven years, and brings a wealth of meditative experience to this book.

Clark Gable has been Atlanta’s leading florist for fifteen years, and is famous state-wide for his Scarlett O’Hara wedding bouquets.

Tammy Faye Baker originally came to public attention by performing in a show featuring sock puppets, so she is well identified in the public mind with puppetry.

(Actually, I think this last one is at least partially true. But I should probably state up front that otherwise, my examples will have no existence outside my pretty little head, and should accordingly remain unquoted forever after.)

(2) Educational credentials.
Another favorite from the platform hit parade. Even if your degrees do not relate directly to your topic, any degrees (earned or honorary), certificates, or years of study add to your credibility.

Yes, even if you are a novelist: a demonstrated ability to fulfill the requirements of an academic program is, from an agent or editor’s point of view, a pretty clear indicator that you can follow complex sets of directions. (Believe me, the usefulness of a writer’s ability to follow directions well will become abundantly apparent before the ink is dry on the agency contract: deadlines are often too tight for multiple drafts.) Some possible examples:

Audrey Hepburn holds an earned doctorate in particle physics from the University of Bonn, and thus is eminently qualified to write on atomic bombs.

Charlton Heston was granted an honorary degree in criminology from the University of Texas, in recognition of his important work in furthering gun usage.

Jane Russell completed a certificate program in neurosurgery at Bellevue Community College, and thus is well equipped to field questions on the subject.

(3) Honors.
If you have been recognized for your work (or volunteer efforts), this is the time to mention it. Finalist in a major contest, in this or any other year, anybody?

And it need not be recognition for your writing, either: the point here is to demonstrate that there are people (translation for Millicent: potential book-buyers) who already have positive associations with your name. Some possible examples:

Myrna Loy was named Teacher of the Year four years running by the schools of Peoria, Kansas.

Keanu Reeves won the Nobel Prize in Chemistry in 1990 for his research on THE MATRIX.

Fatty Arbuckle was named Citizen of the Year of Fairbanks, Alaska. As a result, newspapers in Fairbanks are demonstrably eager to run articles on his work.

(4) Your former publications and public speaking experience.
Yes, yes, I know: I spent most of this morning’s post convincing you that you needn’t despair if you had no previous publications. That doesn’t mean that I’m not going to urge those who do to bring them up in the platform paragraph — are you crazy? Millicent has a reverence for the published word the borders on the devout.

So if you have any previous publication whatsoever, list it, EVEN IF IT IS OFF-TOPIC. If your last book in another genre sold well, or if you were affiliated somehow with a book that sold well, mention it.

And please, don’t fall into the trap of thinking that only fiction credentials count if you’re pushing a novel, or that your published short story won’t help you get your memoir past Millicent: a publication is a publication is a publication. Some editor took a chance on you; Millie needs to know that in order to assess your query properly.

If you have ever done any public speaking, mention it, too: it makes you a better bet for book signings and interviews. If you have done a public reading of your work, definitely mention it, because very few first-time authors have any public reading experience at all.

Some possible examples:

Diana Ross writes a regular column on hair care for Sassy magazine.

Twiggy has published over 120 articles on a variety of topics, ranging from deforestation to the rise of hemlines.

Marcel Marceau has a wealth of public speaking experience. His lecture series, “Speak Up!” has drawn crowds for years on eight continents.

I’m going to hold off on the rest of the list until tomorrow morning, to give everyone a chance to digest both this and this morning’s gargantuan post before we move on. Get good sleep, everyone, and keep up the good work!

Querypalooza, part XII: what do you mean, you want me to talk about my writing credentials?

Janet Leigh shower

Sorry that I’m posting our latest Querypalooza installment a few minutes late today, campers. First, I overslept a bit (probably predictable, seeing as I had committed to last weekend’s post-every-eight-hours schedule before it occurred to me that such a posting regimen would necessarily preclude my ever sleeping more than, say, seven hours and twenty minutes at a stretch), then I got embroiled in answering readers’ questions on earlier posts in this series. I aspire to being more prompt with today’s 6 p.m. post.

As long-time readers of this blog are, I hope, already aware, I welcome questions and comments from my readers. They keep things lively, and frankly, without them, Author! Author! would not have grown, evolved, and some would say mushroomed over the past five years into the seething cauldron of ideas it has. Your input has transformed it from a series of editorial pieces (which is, really, what it was for the first year, when I was Resident Writer for the Pacific Northwest Writers’ Association; their board insisted on column format without visible comments) into a vibrant, ever-burgeoning community.

A fierce ragoût, as Charlotte Brontë would put it. Heck, even the super-specific categories on the archive list at right were initially suggested by a reader. My very first commenter, in fact. So the next time you go scrolling down that now-immense list of options, you should send mental thanks to inveterate commenter Dave.

There’s another, slightly less obvious way that your input has been — and shall continue to be, I devoutly hope — so good for this blog: every so often, someone asks a question that would simply never occur to anyone who works with manuscripts for a living. I’ll never forget the first time it happened. Someone wrote in because she was confused by something I had said in passing about how manuscripts should be formatted: how was it possible, she asked in all sincerity, to have a slug line in the top margin when the rules said there should be a one-inch border of white space all around the page?

It’s a cliché, but my jaw actually did drop. Having grown up surrounded by professional writers, not only would this question never have occurred to me — I had no personal experience that would lead me to guess that anyone else might have formulated it. My parents made me write my elementary school term papers in standard format. Typed, no less. I had never even thought about how difficult it would be for someone who had never seen a professionally-formatted manuscript to envision what it should look like.

And that, my friends, was the inspiring spark for my notoriously explanation-heavy semi-annual HOW TO FORMAT A BOOK MANUSCRIPT series. So the next time any of you have a question about format, you should be thanking that early questioner.

Ditto, incidentally, for Querypalooza. My explanations have definitely been enriched over the years by readers’ comments and questions. Why, only recently, curious and insightful reader Janet raised an interesting query-related issue in the comments:

The thing that stymies me is the credentials part. If you’re trying to interest an editor (as I write mostly short stories at the moment, although I’m Working On A Novel) but you’ve only really just gotten started again and haven’t won or published anything (that’s not fan fiction), how do you deal with that?

That part stymies nearly everyone, Janet — and not only short story writers trying to interest editors in their work. It is, in fact, the classic first-time book writer’s dilemma, and certainly most queriers’.

The classic answer to this question is if you don’t have writing credentials, get some. Most aspiring writers are turned off by this, because they assume this is referring to formal publishing credentials, but that’s not the only possible option in the platform paragraph of a query. The goal of including publishing credentials there is not just to show that some editor out there has already taken a chance on you, but to show that others have read your work — and thus you have an already-existing audience, however small.

Thus, a published book review in a local free paper is in fact a credential; so is being the resident writing expert for a public library (almost always a volunteer proposition), interviewing someone for a workplace newsletter, being a member of a regularly-meeting writers’ group, or even — dare I say it? — maintaining a blog.

All of these things demonstrate professional intent — which, if you do not have professional credentials, is the next best thing. I have some tips on brainstorming more possibilities in the posts under the BUILDING YOUR WRITING RESUME category on the archive list at right, but it all boils down to be creative.

Okay, my work here is done. Moving on…

No, but seriously, folks, that is how quickly most of us who deal with books for a living would answer this sort of question. It just wouldn’t occur to us that someone new to the industry might want or need to hear more. Being me — and thus having the benefit of five years’ worth of your questions and comments — I know better.

So for the next couple of posts, I’m going to talk about the query’s platform paragraph assuming that there must be many readers out there who have never seen a professional query before. Let’s start by defining our terms, shall we?

A platform is the collection of credentials, life experience, and specific expertise that forms the basis of a writer’s claim to be the best person on earth to write the particular book he is pitching, querying, or proposing. Until fairly recently, the term applied only to nonfiction: platform was industry-speak for the background that renders a nonfiction author qualified to write a particular book, but now, it’s not uncommon for agents and editors to speak about a novelist’s platform as well.

And you know what I mean by the platform paragraph in a query, right? It’s the third paragraph in the example below, the part that begins, not entirely coincidentally, with I am uniquely qualified to tell this story, due to…

mars query

Now that we’re all on the same page, so to speak, we’re ready to ask the $64,000 question: what kinds of credentials are literary enough to constitute a legitimate platform? Or, to put it a bit more practically: other than previous publications, what’s going to impress Millicent the agency screener?

And 85% of you just tensed up again. Not too surprising: most aspiring writers — novelists in particular, I notice — become abashed when asked about their platforms, and downright depressed while trying to write the credentials paragraph for their query letters. Even for a writer crammed to the gills with self-esteem tend to wilt a little when confronted with the prospect of having to justify having sat down to write her book.

I have long suspected that part of the fear stems from that seemingly hostile agency guide notation, prefers previously published writers. That’s the kind of statement that makes those talented souls trying to break into the biz wander down the street, grumbling and kicking the nearest tin can.

“What credentials do I have?” they murmur mournfully. “It’s a Catch-22: I have to be published in order to get published.”

A not-unreasonable argument, oh can-kickers, but I can’t help feeling that as a querying concern, it’s a trifle misplaced. I ask you: when would you rather learn that an agency would prefers to represent writers who already have a book or article out, after you queried — or before, when you could save yourself a stamp by not approaching such agents at all?

It may not be nice to hear, but let’s face it: in terms of stamp-consumption, agencies willing to state in print or on their websites that they only want to hobnob with those with clippings are actually doing aspiring writers a favor. They are saving the previously-unpublished some wasted time.

Besides, even the quickest flip through the rest of that agency guide that drove you onto the streets, abusing recyclables, will abundantly demonstrate that there are hundreds of wonderful agents out there that represent first-time writers. Why not start with them, instead of squandering your energies resenting the others?

I hear that can rattling against the curb again. “Fine, Anne,” the credentials-impaired reluctantly concede, “I won’t fritter away my time dwelling on the others. But I still have to write a platform paragraph for my query letter, and I have no idea what to say.”

Again, a fair worry. May I make a couple of suggestions for alleviating it? What if you thought of that paragraph as dealing with your book’s selling points, rather than yours personally? And while we’re on the subject of your personal credentials, is it possible that you’re thinking too narrowly?

That got you to stop kicking that can, didn’t it?

Let me take the second suggestion first, the one about expanding one’s conception of platform. Technically, any fact about your background or the book’s appeal could conceivably be a legitimate platform plank. As long as it might spur readers to buy the book, it’s fair game.

So if you have previous publications, and thus a readership, you’re definitely going to want to mention it — yes, even if those publications don’t happen to be books. Articles are great, as are online publications and even blogs: what you are proving here is that you have an existing audience, one that might conceivably recognize your name enough to pick up a volume in a bookstore.

That, in case you had been wondering, is the primary reason agents harbor a preference for working with previously-published authors, as well as why self-published books don’t tend to work well as platform credentials unless they’ve sold a ton of copies. A previously-published author has already demonstrated that somebody out there is interested in what s/he has to say.

That’s a perfectly legitimate selling point, isn’t it?

But that’s not the only reason that you might want to list any previous publications — and I do mean any — in your query. The previously published also tend to have an edge because, presumably, they have experience pleasing an editor.

Why might that conceivably be important to an agent? Well, for one thing, that experience implies that the writer in question has met at least one deadline, a perennial concern of agents and editors alike. It shows that the writer can follow directions. It also implies that the writer has at some point in his or her checkered existence successfully accepted editorial feedback without flying into bits — again, something about which agents and editors worry, because a writer unable or unwilling to handle feedback professionally makes their respective jobs significantly harder.

Getting the picture? Previous publications of any sort silently signal that you are a pro. Why wouldn’t you mention any and all that you might have?

The can just bounced off the lamppost again, didn’t it? “I can think of one might good reason, Anne: I wasn’t paid for my past publications.”

The professional response to that is immensely complicated, of course, but here goes: so what?

Seriously, why should it matter, as long as actual readers got to see your work? Admittedly, Millicent is probably going to be more impressed if you can legitimately state that you have published three short stories in The New Yorker than if you wrote periodic columns on boosting homeowners’ recycling acumen for your community’s free newspaper, but you had to meet a deadline, didn’t you? You had to conform to submission standards without throwing a tantrum, didn’t you?

Don’t you want the agent of your dreams to be aware of that experience?

Ditto with contest wins and placings, incidentally: since they are tangible proof that others have liked your writing, you’re going to want to mention them in your query. Yes, even if the writing for which you received recognition is completely unlike the manuscript you’re querying.

In the first place, what makes you think Millicent has the time to check whether the Edna St. Vincent Millay Award was for poetry, plays, or prose? Even if she made an educated guess that you won for a poem and you are marketing an urban vampire fantasy, she’s still going to regard it, rightly, as a sign that you might conceivably know how to write.

And the down side is?

Successful contest entries also demonstrate that — wait for it — the writer who won them can, you guessed it, follow directions and meet deadlines. In case the sheer number of times I have brought up these laudable traits hasn’t tipped you off yet, these are surprisingly rare abilities in writers, especially those new to the publishing process.

Why? Well, you didn’t hear it from me, but all too often, neophyte writers labor under the impression that they should be concerned with only the artistic side of getting their books published. Artsy writers chafe at deadlines, because they want to write only when inspiration hits; they become enraged at editorial suggestions, because after all, who is the publishing house that bought their manuscript to interfere with their artistic vision? And, if you believe the horror stories agents and editors like to tell in that bar that’s never more than 100 yards from any writers’ conference held in North America, plenty of art-loving writers simply throw a fit if anyone at all suggests at any point in the publication process that they should change a sentence or two.

Such writers are, in short, a pain to the agents and editors unfortunate enough to work with them.

But you’re willing to be reasonable, right? And if you’ve published before, in any context, you worked and played well with the editorial staff, didn’t you? Any particular reason you wouldn’t want Millicent to know that when she’s considering your query?

“Okay, Anne,” the can-kickers admit, “that makes some sense, in theory. But my previously-published writing has nothing to do with my current book! Won’t Millicent just laugh at it?”

Probably not, for precisely the reasons I mentioned above: those publications tell her that you already have an audience (albeit in a different field), that you can follow directions, that you can meet deadlines…

Need I go on?

Perhaps I do, because the question implies that the asker is unaware that many, many professional authors write in different genres. But think about it: if the Millicents of the world discounted journalists who had never written memoirs before, or nonfiction writers who have just produced their first novels, what would we prefer working with previously-published writers even mean, in practice? That they were only interested in reading work by those who already had a book out from a small press — or authors with larger presses already represented by other agents?

Okay, so that is indeed what some of them mean. But most of them are just looking for writers who have worked with an editor before, have an existing audience…

You know the tune by now, right? Keep humming it in the key of G.

I spot a few raised hands out there. “Back up a minute, Anne. What do you mean, many pros write in different book categories? Why on earth would they do that?”

Finances, usually. Most aspiring writers seem unaware of it, but it’s gotten pretty hard to make a living solely by being a novelist — or from a single book in any category, unless it sells awfully well. Even established novelists often supplement their incomes with other writing. Magazine articles, for instance, or nonfiction books. Book reviews. They might even develop another voice and write books in their own genre.

Which is why, in case you had been wondering, Millicent is going to want to hear about your educational degrees and certificates, even if they have nothing to do with the book you are querying. Or even your writing.

Yes, really. While an MFA certainly makes for some ECQLC (Eye-Catching Query Letter Candy), so does a master’s degree in anything else, especially to a Millicent whose boss happens to like nonfiction book proposals. While an exciting new novelist is, well, exciting for Millicent to discover, she knows how the business works: if that particular book category’s sales slow, a writer with an unrelated degree might well be able to write a book about something else.

If that argument doesn’t appeal to you, try this one on for size: in order to make it through most degree programs, somebody generally needs to be able to follow directions, met deadlines, etc. (See, I told you to keep humming.)

Or this: you never know whether Millicent or her boss shares an alma mater with you — it shouldn’t make a difference, of course, but occasionally, it does. Try not to think of it as nepotism. Think of it as the industry’s liking demonstrably smart people.

Is that a much-dented can I see hurtling in my general direction? “I’m totally confused, Anne,” an aspiring writer with remarkably good aim calls out. “You asking us to cram an awful lot of argument into just three or four lines of letter. Have you forgotten that this missive must be only a page long?”

No, I hadn’t, oh can-booter: you’re going to have to be brief.

And that, in case you’d been wondering, is why agents and editors who talk about platforms at conferences so often use celebrities as examples: the market appeal of their names may easily be described very tersely — not an insignificant advantage in a context where only a 1-page argument is permitted.

It takes only a couple of words to explain that an author had been a Monkee, after all.

The more visible one is, the higher one’s platform, generally speaking. Try not to get huffy about that: it’s purely a marketing reality, not a question of literary quality. (If you are puzzled about why Millicent might believe that already-existing fame might prove useful in moving some books, maybe you should get out more.)

Yet fame and platform are not synonymous, as many aspiring writers depress themselves by believing: fame is just one of the better-known ways to construct a platform. Another way is by establishing one’s credibility as the teller of a particular story.

Nonfiction book proposers have been expected to do this for quite some time, but it often doesn’t occur to novelists or even memoirists that their credibility might be a factor in how Millicent responds to their queries. Obviously, one’s 9 years as a marriage counselor would add credibility to one’s self-help book for couples experiencing problems sharing the medicine cabinet — so why wouldn’t that same experience add credibility to a memoir on the same subject, or even a novel?

Don’t believe me? Would it surprise you to learn that although my doctorate has absolutely nothing to do with the subject matter of my memoir, my agents mentioned it every time they pitched the book? Or the novel they pitched after it?

Why? For the same reason that any skilled lawyer would establish my credentials if I were called as a witness to a crime: my Ph.D. would might not render me a better observer of a hit-and-run accident, but it would tend to make the jury believe that I was a reasonable human being whose perceptions of reality could be trusted.

A personal platform is like a pitch for oneself, rather than one’s book. Whereas a pitch makes it plain to people in the industry why the book is marketable and to whom, the platform also demonstrates why people in the media might be interested in interviewing the author.

While your extensive background as a supermodel might not be relevant to your credibility if you have written the definitive book on weevils, for instance, it would most assuredly mean that you would be a welcome guest on TV shows. Perhaps not to talk about weevils, but hey, any publicity you can garner is bound to be good for book sales, right?

Which is yet another reason that celebrities enjoy a considerable advantage in marketing their books. Case in point, as gleaned from the original Publishers’ Marketplace announcement of this NF sale:

Jenna Bush’s ANA’S STORY: A Journey of Hope, based on her experiences working with UNICEF in Central America, focusing on a seventeen-year-old single mother who was orphaned at a young age and is living with HIV, with photographs by Mia Baxter, to Kate Jackson at Harper Children’s, for publication in fall 2007 (Harper says they’ll print about 500,000 copies), by Robert Barnett at Williams & Connolly (world). Her proceeds will go to UNICEF, where she is working as an intern.

Hands up, anyone who thinks that the phrase First Daughter appeared nowhere in the query for this book.

I haven’t read the book in question, but I find this listing a miracle of platform-raising, both for what it says and what it doesn’t say. Plenty of people write books based upon time living and working abroad, and a YA-aimed book of this sort is certainly a good idea. However, this is an unheard-of run for such a volume, so we must look elsewhere for an explanation of what made the publisher decide that this particular YA book is so very valuable: the author is, of course, the President’s daughter, presumably following in the well-worn footsteps of Amy Carter, the author of a YA book herself.

Amy Carter, however, was not summarily ejected from any major Latin American country for hardcore partying at any point in her long and colorful career, unlike Ms. Bush and her sister. (How much carousing would one have to do to be declared undesirable in Rio, one wonders?) Ms. Carter did occasionally turn up chained to South African embassies next to Abbie Hoffman during the bad old days of apartheid, though, if memory serves.

It just goes to show you: when you’re building a platform, any kind of fame is a selling point.

Some cans have started their forward motion again, haven’t they? “All that sounds great, Anne — for folks who happen to have previous publications, degrees, or presidents for fathers. All I have is 27 years volunteering in a hospice, which provided the inspiration for my novel, HOSPICE HA-HAS. What am I supposed to use for a platform?”

I may be going out on a limb here, but how about those 27 years of experience directly applicable to your book’s subject matter?

Again, it doesn’t matter whether you were paid or not — any experience that makes you an expert on your topic is worth including in your platform. Extensive interviews you’ve done on the subject, for instance, or years of reading. That summer you spent following the caribou herd.

Seeing where I’m going with this? At the risk of sounding like, well, pretty much anybody else who gives advice on platform: if you do not already have a platform that makes the case that you are an expert in your subject area, you can always go out and get some.

I’m quite serious about this — constructed platforms can be every bit as convincing ECQLC as publication-based ones. So why not spend the autumn making a wise time investment or two?

Think about it: if you’re writing about wild animals, what’s a better use of your time, sitting around for six months regretting that you don’t have a doctorate in zoology, or spending every other Saturday volunteering at your local zoo? I’m betting that Millicent is going to want to read the manuscript by the lady who fondles juvenile tigers in her spare time.

Or if your subject matter is not conducive to practical application, why not approach your local free paper with an article idea? Heck, with the current level of layoffs in journalism, you might try the local not-free paper, too — good unpaid labor is hard to come by.

You’re an expert in something, right?

If you’d rather not beard an editor face-to-face, the Internet is rife with writing opportunities. Fair warning, though: while technically, everything posted on the web is published, unless your blog is fortunate enough to garner an impressive number of hits on a regular basis (thanks again, readers!), Millicent is unlikely to regard a blog as a writing gig per se. If it’s going to impress her, it will be due to its potential as a promotional platform for your book and your understanding of the Internet, whose promotional potential the major publishing houses have been slow to exploit.

Conference goers, are those statements from the dais about how agents now expect to see some sort of writing credential in a query letter making more sense now? Or those comments that in the electronic age, publication credentials are easier to come by than ever? The folks who spout those sentiments almost certainly were not thinking only of books; they meant the kind of credential that a good writer with persistence can manage to get.

Think of it as DIY ECQLC.

Ready to stop abusing that can yet? No? “Okay, Anne,” some impatient souls say, “I can see where this would be very good advice for a writer who was halfway through her first novel, or even someone who is still a few months away from being ready to query. But I’ve been querying my book for a few years now — perhaps not many agents at a time, but I’ve been persistent. As much as I would love to take a season or two off to build up some ECQLC, I barely have time to get out one individualized query a month and still write. Any advice for me, something that I can apply to my already-existing query letter to beef up my platform paragraph?”

This kind of question drives those of us who teach querying nuts, just so you know; asking something like it is not typically a particularly good way to become teacher’s pet in a conference seminar. Basically, my straw man is saying, “I’m not willing to put in the time to follow the advice you’ve already given — how may I get the same results with less work?”

Shame on you, straw man. Go ask the wizard to give you some brains.

But I have to say, I understand our stuffed friend’s frustration: good writers who have not yet cracked the query code often send out letters for years without landing an agent. So I’m going to go ahead and answer the question — in boldface, no less.

The quickest way to upgrade a manuscript’s apparent marketability in Millicent’s eyes is to add statistics to the platform paragraph, demonstrating that your target market is larger than she might think. For this tactic to work, though, you’re going to have to make the case that the target market you identify is likely to be interested in your book.

Again, this is old hat to anyone who has ever written a nonfiction book proposal, yet it often seems to come as a shock to novelists and memoirists that the market appeal of their manuscripts is not self-evident. The single best thing you can do for your querying prospects is to assume that it isn’t.

Why? Well, among other things, it may prompt you to do a spot of market research. Who is your target reader, and why does s/he need your book? Not in general terms, but specifically: what in particular will appeal to him or her? What will she learn? Why will she enjoy it?

Yes, yes: that beautifully-written descriptive paragraph that presents your premise or argument intriguingly will go a long way toward answering that last question, but a well-argued platform paragraph can only bolster the book’s appeal. Don’t go overboard and claim that everyone in the continental U.S. will rush out and buy your book; instead, give a couple of interesting (and truthful) selling points that would render your book attractive to your target reader.

Again, why? Well, I hate to be the one to break it to you, but if Millicent gets to the end of your query letter and doesn’t still doesn’t know what your manuscript’s appeal to an already-established market is, she is very, very unlikely to ask to see the manuscript.

Yes, even if the query itself is very well written. Remember, she’s on the business side of the business; you’re on the artistic side.

No cans seem to be flying at my head this time, but I do spot a few raised hands. “But Anne, I’m worried that the writing credentials I have don’t really count. I’ve heard, for instance, that mentioning fan fiction just makes Millicent chuckle. And I’m not the only one, judging by Janet’s parenthetical observation about not having ‘won or published anything (that’s not fan fiction).’ Aren’t you being, you know, insanely optimistic?”

Not really. A publication is a publication, whether it is fan fiction or not: if someone else decided whether to put your writing in print or online, it’s technically published, and thus a perfectly legitimate credential. The pervasive rumor that fan fiction credentials don’t count does have some basis in fact, though — as writing credentials go, they are taken less seriously than print pieces, but that doesn’t mean that they don’t count at all.

So why is the caution almost invariably phrased as fan fiction and web credentials don’t count? Because like so many of the soi-disant Thou Shalt Not Do This in a Query rules floating around out there, the nuances of the true situation have fallen out of the advice as it has passed from mouth to mouth. In the usual style of rumor-based fact-checking, what almost nobody goes on to mention is that just because it’s not the best writing credential doesn’t mean it’s completely worthless.

Especially if you happen to write in that genre. If you write fan fiction in your chosen book category, you’re obviously familiar with its storylines, conventions, and current market, right?

Millicent may not be as impressed by that proof of professional preparedness, but that doesn’t mean she will ignore it altogether. Besides, having something publishing-related to put in the platform paragraph always beats having only non-writing credentials there.

“Okay, Anne,” some ECQLC-seekers murmur wearily, “I can understand how each of these types of platform planks might appeal to Millicent. But heavens, woman, make up your mind! You’ve told us to put two very different things in a single paragraph: a statement of our credentials, up to and including our possibly irrelevant academic degrees and any years we might have spent on television, AND an argument for why the book is marketable, complete with supporting statistics. Can’t I just pick one and be done with it?”

You could — and should, if that’s the best way to produce an intriguing, brief platform. However, for most aspiring writers, a composite paragraph (or even two, if they’re short) pulling from several different types of selling point makes the most credible case.

Is your brain buzzing like a beehive, awash in the multiplicity of options? If not, don’t panic — in my next post (roughly 6 pm PST, wakefulness permitting), I shall be churning out one of my patented lists in order to kick-start your brainstorming. Keep up the good work!

Querypalooza, part X: it’s been a hard day’s night. Several in a row, actually.

ringo and the clean old manringo and the clean old man2ringo and the clean old man3
ringo and the clean old man4ringo and the clean old man4aringo and the clean old man5

As promised, we’re nearing the end of Querypalooza, our high-speed crash course on how to write a better-than-average query letter — if, by the end of Labor Day week, your query letter is not polished to a high gloss, I shall not be to blame. But oh, as the old joke goes, are my arms ever tired!

You know how much I enjoy being thorough. Let’s turn our attention back to query letter diagnostics.

And already eyes across the English-speaking world roll. “Isn’t there an easier way to go about this?” the time-strapped cry. “No offense, Anne, but you’ve been making me concentrate so intensely on a single piece of paper for three days straight. Now, on day 4, every fiber of my being ties itself in a sailor’s knot at the very mention of a query. On top of everything you’ve pointed out here, I’m also going to have to do some research on each of the agents to whom I intend to address my highly-personalized queries. PLEASE tell me that I won’t need to write an entirely fresh missive for each one.”

Not entirely, no: quite a few paragraphs will probably be recyclable, unless you plan to gain a new credential or two between the time you send Query A and when you pop Query B into the mailbox. However, it’s never, ever, EVER a good idea to use an entire query letter again wholesale.

Why not, you ask? Do I hear sweet music in the distance?

broken-recordLike any other reader, individual agents have individual likes and dislikes. As a logical result, there is no such thing as a query letter that will please every agent currently in practice.

Thus Querypalooza: the goal here is not to help you construct a generic letter that will work for every agent to whom you might conceivably decide to send it, but to assist you in ferreting out problems with the personalized missives you’re constructing for each one. Yes, you may well reuse sentences and even entire paragraphs from letter to letter, but as anyone who has had much contact with agents can tell you, these are not generalists.

Which means, to put it bluntly, that while Millicents share common pet peeves, each is looking for slightly different things in a query letter.

Stop groaning; it wouldn’t have made good strategic sense to send an identical letter out to everyone, anyway, for reasons we have been discussing for days. Besides, there is no such a thing as a universally perfect query letter, one that will wow every agent currently hawking books on the planet. It is logically impossible: agents represent different kinds of books, for one thing, so the moment you mention that your book is a Gothic romance, it is going to be rejected by any agent who does not represent Gothic romances.

It honestly is as simple as that.

More fundamentally, though, I do not accept the idea of a magical formula that works in every case. Yes, the format I have been going over here tends to work well; it has a proven track record across many book categories. However — and I hate to tell you this, because the arbitrary forces of chance are hard to combat — even if it is precisely what your targeted agency’s screener has been told to seek amongst the haystack of queries flooding the mailroom, it might still end up in the reject pile if the screener or agent is having a bad day.

What factors might produce that outcome, you ask? A million and one that are utterly outside the querier’s control.

If the agent has just broken up with her husband of 15 years that morning, for instance, it’s probably not the best time to query her with a heartwarming romance. If she slipped on the stairs yesterday and broke both her wrists, she’s probably not going to be all that receptive to even the best knitting book today. And if he has just sprained his ankle in tripping over that stack of manuscripts he meant to read two months ago, it’s highly unlikely that any query is going to wow him within the next ten minutes, even if it were penned by William Faulkner, Toni Morrison, and William Shakespeare in an unprecedented show of time-traveling collaboration.

No writer, however gifted, can win in such a situation; even the query that wins most will lose some. Don’t squander your precious energies worrying about it.

A strategic-minded querier can, however, avoid sending e-mailed queries or submissions over the weekend, the most popular time to hit the SEND button: Millicent’s inbox is pretty much guaranteed to be stuffed to the gills on Monday morning. Ditto with the first few days after her boss has returned from a writers’ conference, Labor Day (hint, hint), or, heaven help us, the single heaviest querying time of all, immediately after January 1.

Trust me, all of those New Year’s resolution-fulfillers will provide her with more than enough reading material to keep her cross and rejection-happy for a few weeks. Best to avoid slipping anything you want her to approve under her nostrils then. Unless, of course, she’s just fallen in love, or her college roommate just won the Pulitzer Prize in journalism, or she’s found a hundred-dollar bill on the street.

broken-recordThere will always be aspects of querying success that you cannot control, and you will be a significantly happier writer in the long run if you accept that there is inevitably an element of luck involved — as well as writing talent, marketing savvy, and query-construction skill.

Frankly, the luck part took me quite a long time to accept myself. I once received a rejection from an agent who had hand-written, This is literally the best query letter I have ever read — but I’ll still have to pass in the margins of my missive — as if that was going to make me feel any better about being rejected.

To tell you the truth, this compliment annoyed me far more than it pleased me, and like so many aspiring writers, my mind flooded with resentful questions. Had the agent just completed a conference call with every editor in the business, wherein they held a referendum about the marketability of my type of novel, voting it down by an overwhelming margin? Had she suddenly decided not to represent the kind of book I was presenting due to a mystical revelation from the god of her choice? Or had the agent just gotten her foot run over by a backhoe, or just learned that she was pregnant, or decided to lay off half her staff due to budget problems?

Beats me; I’ll never know. Which is kind of funny, because I’ve had some very nice chats with this agent at conferences since.

The important thing to recognize is that whatever was going on at that agency, it was beyond my control. Until I am promoted to minor deity, complete with smiting powers, love potions, and telepathic control of the mails, I just have to accept that I have no way of affecting when any query — or manuscript, or published book — is going to hit an agent, editor, reviewer, or reader’s desk.

(Okay, so I do have more control over when my agent sees my manuscripts — but even then, it’s up to him when to read them. You can lead a horse to water, etc.)

My advice: concentrate on the aspects of the interaction you CAN control. Like, say, the matters on our troubleshooting list.

(25) If I intend to submit this query to agents based in the United States, have I used ONLY US-spellings throughout my query packet? Or UK spellings, if I am sending it there or to Canada?
This is true of submissions as well. While honour, judgement, and centre are perfectly correct in some places in the English-speaking world, they are technically incorrect in the US, just as honor, judgment, and center are on the other side of the pond, or even north of the border.

Tailor your query and submission to what will look right to your intended audience: the agent. You don’t want Millicent to think that you just don’t know how to spell, do you, oh centred, honourable person of sound judgement?

(26) When I mentioned the book category in the first paragraph of my query, did I use one of the established categories already in use by the publishing industry, or did I make up one of my own?
Queriers new to the game often believe, mistakenly, that claiming that their books are so completely original, so unlike anything else currently for sale to the English-reading public, that even trying to squeeze them into one of the conceptual boxes provided by the industry would undersell their originality. Instead, these well-meaning souls just make up their own categories with names like Hilarious Western Romance Travelogue or Time-Travel Thriller.

They think — again, mistakenly — that such names are helpful to agents. How could being more specific than the average bookseller’s shelving system be bad?

In quite a number of ways, actually. To name but two, mythical book categories are unprofessional, and using them betrays a misunderstanding of why agents want to see them in query letters: to figure out whether the book presented is the kind that they currently want to sell. Also, an aspiring writer who clearly knows that he’s supposed to name a book category but tries to wiggle around it is playing rules lawyer, not a strategy likely to convince Millicent and her boss that he’s the type who just loves following directions without a fight.

Do it because they say so. If you’re at a loss about how to go about narrowing down the choices, please see the HOW TO FIGURE OUT YOUR BOOK’S CATEGORY section on the archive list at right.

“Can’t make me!” some rebels shout. “No one’s going to put MY book in a conceptual box.”

That’s quite true: no one can force an aspiring writer to commit to a book category — at least before she’s signed with an agent, of course. Agents make their clients commit all the time; in fact, it’s not all that unusual for an agent to accept a new project as one category, ask for targeted revisions, then pitch it to editors as a different category.

A book category is nothing but a conceptual box, after all, merely a marketing label used to get a manuscript to the people who represent and sell similar books. So a categorical (so to speak) refusal to allow your work to be labeled at the query stage isn’t going to impress anybody familiar with how books are sold in this country.

Especially not Millicent — and especially if she happens to open your query at an inopportune moment.

Don’t believe me? Okay, picture this: Millicent’s subway train from her tiny apartment in Brooklyn that she shares with four other underpaid office workers has broken down, so she has arrived at work half an hour late. There’s an agency-wide meeting in an hour, and she needs to clear her desk of the 200 query letters that came yesterday, in order to be ready for the 14 manuscripts her boss is likely to hand her at the meeting. After she has speed-read her way through 65 of the queries, a kind co-worker makes a Starbucks run. Just before Millicent slits open your query (#126), she takes a big gulp of much-needed caffeine — and scalds her tongue badly.

Your query with its fanciful pseudo book category is now in her hand. What is she more likely to do, to humor your reluctance to place your book in the traditional conceptual box, as her boss will require her to do if she recommends picking you up as a client, or to shrug, say, “Here’s another one who doesn’t understand how the business works,” and move on to the next envelope?

Blistered tongue or not, do you really want to bait her?

If you’re absolutely, positively convinced that it would be an outrage upon the very name of truth to commit your novel to any one category, PLEASE don’t make up a hyphenate like Western-Fantasy-How-to, in order to try to nail it with scientific precision. In a pinch, if your novel doesn’t fall clearly into at least a general category, just label it FICTION and let the agent decide.

Provided, of course, that you are querying an agent who routinely represents fiction that does not fit neatly into any of the major established categories. I definitely wouldn’t advise this with, say, an agent who represents only romantica or hard-boiled mysteries.

But whatever you do, avoid cluttering up your query letter, synopsis — or indeed, any communication you may have with an agent or editor prior to clutching a signed contract with them in your hot little hand — with explanations about how your book transcends genre, shatters boundaries, or boldly goes where no novel has gone before.

Even if it’s true. Perhaps especially if it’s true.

Yes, such a speech makes a statement, but probably not the one the writer intends. Here’s how it translates into agent-speak: “This writer doesn’t know how books are sold.”

(27) Have I listed my credentials well in my platform paragraph? Do I come across as a competent, professional writer, regardless of my educational level or awards won?
I’m going to be revisiting the platform paragraph in more detail in a future post, but here’s the short version: if you have any background that substantially aided you in writing this book, you need to make sure you mention it in your query. Period. Even your camp trophy for woodworking can be a selling point, in the proper context. Ditto with any publication, anytime, anywhere, regardless of whether you were paid for writing it.

But truthfully, unless you are writing a book that requires very specific expertise, most of your credentials will not actually be relevant to your book. But do say where you went to school, if you did, and any awards you have won, if you have. To professional eyes, these too are what I like to call ECQLC (Eye-Catching Query Letter Candy).

If you are a member of a regularly-meeting writers’ group, feel free to mention that, too: anything that makes you sound like a serious professional is appropriate to include. But if you don’t have anything you feel you can legitimately report here, don’t stretch the truth: just leave out this paragraph.

Unless, of course, you happen to be trying to find an agent or editor for a nonfiction work. Which brings me to…

(28) If I am querying nonfiction, have I made my platform absolutely plain? Would even a Millicent in a hurry understand why I am uniquely qualified to write this book, if not actually the best-qualified person in the known universe to do it?
A platform, for those of you unfamiliar with the term, is the background that renders a nonfiction author qualified to write a particular book. Consequently, “What’s the author’s platform?” is pretty much always the first question either an agent or an editor will ask about any nonfiction book.

Which means — and I do seem to being blunt quite a bit today, don’t I? Blame it on lack of sleep — that a nonfiction query that does not make its writer’s platform absolutely clear and appealing will practically always be rejected.

And yes, you do need to satisfy this criterion if your nonfiction field happens to be memoir.

I know, I know: it’s self-evident that a memoirist is the world’s leading authority on his own life, but as I’ve mentioned before, a memoir is almost invariably about something other than the author’s sitting in a room alone. If your memoir deals with other subject matter, the platform paragraph of your query letter is the ideal place to make the case that you are an expert on that.

(29) Have I made any of the standard mistakes, the ones about which agents often complain?
I like to think of this as a primary reason to attend writers’ conferences regularly: they are some of the best places on earth to collect massive lists of the most recent additions to agents and editors’ pet peeves. I’ve been going through most of the major ones throughout this series, but some of them can be quite itty-bitty.

Referring to your book as a fiction novel, for instance, is invariably on the top of every agent’s list; in point of fact, all novels are fiction, by definition. A nonfiction memoir, a real-life memoir, a true memoirand nonfiction based on a true story, as well as permutations on these themes, are all similarly redundant.

Just don’t do it.

Waffling about the book category is also a popular choice, as are queries longer than a single page, including promotional blurbs from people of whom the agent has never heard (Chester Smith says this is the most moving book about trout fishing he’s ever read!), or — chant it with me now, folks — ANY mention of the book’s potential for landing the author on Oprah. Any or all of these will generally result in the query being tossed aside, unread.

Especially the last; the average screener at a major NYC agency could easily wallpaper her third-floor walk-up in Brooklyn seven times over with query letters that make this claim — and I’m talking about ones received within a single month.

Is this the last of the query checklist, since it’s now officially after Labor Day? Not quite, but close. I can’t absolutely promise that my arms are going to be up to posting again today — I’m due to drag myself to the physical therapist in a few hours, and he’s bound to frown at least a little on how much I’ve been typing this weekend — but I really would like to polish off Querypalooza as soon as possible.

So tune in this evening at our usual Querypalooza time — and, of course, to keep up the good work!

Querypalooza, part IX: toiling productively in the vineyards of literature, or, would Pavlov’s doggie like a biscuit?

Good evening, campers! Since we began our last post with an image of a crowd storming a castle, I thought it might be nice to open our night shift Querypalooza post with an image of an un-stormed one.

Besides, I like to yank this gorgeous image from the Book of Hours out of the mothballs every now and again, because it is such an accurate depiction of how so many aspiring writers view the work of querying these days: a long, toilsome effort aimed toward impressing the powerful folks in the white castle on the hill — who may or may not be paying attention — under a sky that (we hope) conceals at least a few minor deities rooting for the underdog’s eventual success.

What’s that you say, campers? That’s what it felt like back I was trying to find the right agent way back in the dimly-remembered mists of the Paleolithic era, but everyone concerns feels perfectly marvelous about the process today? Whew, that’s a relief — thanks for clearing up that little misconception.

On the off chance that I wasn’t the only writer who ever shivered in the face of seemingly unalterable industry coldness, I feel an obligation to point out from the other side of the Rubicon that even those newest to querying are not as entirely helpless in the face of it as we writers tend to tell ourselves we are. Although much of a writer’s progress along the road to publication is dependent upon factors outside her control — fads in writing style, fashions in content, and what kind of memoir has garnered the most scandals recently, to name but three — how an aspiring writer presents her work to the industry is in fact entirely under her own control.

Which is a really, really nice way of saying that from a professional reader’s point of view, scads of query letters traject themselves like lemmings straight from the envelope into the rejection pile with scarcely a pause in between, for problems that the writers who sent them could have fixed. Sadly, the vast majority are rejected for reasons that don’t necessarily have anything to do with the potential personality fit between the author and agent, the agent’s ability to sell the book in question, or even the quality of the writing.

Because agents and their screeners read hundreds of the darned things every week, even if only 20 of them share the same basic mistake — and trust me, more of them will — the 21rst query that carries even a shade of similarity is likely to trigger a knee-jerk reaction so strong that even Dr. Pavlov would shake his head and say, “No kidding? Just because the letter was addressed to Dear Agent, rather than to an individual?”

Oh, yes, Dr. Pavlov, there are few epistolary errors that engender a stronger — or quicker — negative response than a Dear Agent letter. But that’s merely the best-known of the notorious query-readers’ pet peeves.

In response to that giant collective huff of indignation I just out there: you’re probably thinking that Millicent the agency screener is hyper-sensitive, far more eager to reject a query than to accept it, and perhaps even downright mean. Heck, judging by the expressions on your faces, you probably wouldn’t be remotely surprised to learn that she regularly eats live kittens for breakfast, snarls at babies, and honks her horn when Boy Scouts assist people with canes across the street.

Don’t be ridiculous. Millicent lives in New York City; she doesn’t drive a car.

Perhaps she does reject writers for a living, but that doesn’t mean that rejections are necessarily her fault: many, many, MANY query letters just scream from their very first paragraph, “Reject me! I have no idea what I’m doing on your desk, much less what book category the manuscript my rambling prose professes to promote might best fit into, so why not put me out of my misery right away?”

The ubiquity of such self-rejecting queries — yes, they’re really called that — means that the all-too-common writerly practice of blaming the rejecter is not in the long run the best strategy for landing an agent. Call me zany, but if a query elicits a rejection for any reason other than that the storyline or argument in the proposed book didn’t grab Millicent or her boss, my first question is not, “Oh, how could the screener have made such a mistake?” but “May I have a look at that letter, so see how the writer may improve it?”

Why do I tend to leap straight to that conclusion, you ask? Experience, mostly. Out comes the broken record again:

broken-recordIf there is a single rule of thumb that may be applied at every stage of any successful author’s career, it’s that it ALWAYS behooves us to look critically at our own writing, rather than assuming that the only possible explanation for frowned-upon writing lies in the eye of the predisposition of the reader to frown.

Let me put it more simply: offense does not always lie in the propensity of the affronted to take umbrage. Millicent may indeed be a bit rejection-happy — it’s her job to reject 98% of what she sees, recall — but any writer can learn how to avoid provoking her.

As with a manuscript, the writer of a query will virtually always be better off taking steps to improve what she can control than blaming the rejection upon other factors. It is possible to learn from one’s own mistakes, even in the current insanely competitive agent-seeking environment, where the vast majority of queriers are never told precisely what made Millicent slide their letters directly into their SASEs with a copy of the agency’s prefab one-size-fits-all rejection note.

Or, in the case of e-queries, to hit the REPLY key, sending the prefab rejection reply. (You didn’t honestly believe that Millicent or her boss actually re-typed I’m sorry, but I just didn’t fall in love with thisevery time, did you?)

In the spirit of trying to avoid being the object of either dismal fate, let’s plunge back into our ongoing efforts to elevate a merely okay query letter into a really good one, shall we? At this point, we’ve moved far past the most basic mistakes; now, we’re well into the more sophisticated problems.

That’s good news, by the way. You should be proud of yourself for taking your own writing prospects seriously enough to make it this far. As a reward for virtue, we begin tonight with a few an exceptionally easy problems to fix.

(18) If I am querying anything but a memoir, is my descriptive paragraph written in the third person and the present tense?
Regardless of the narrative perspective of the manuscript itself, descriptive paragraphs in queries are always written in the third person. So if your description of your first-person chick lit begins I had just landed my dream job, change it right away: to Millicent’s eyes, it will read like a description for a memoir. Ditto for pitches and synopses, by the way.

Don’t you wish someone had mentioned that little tidbit to you at least three months before you sent out your first query?

The proper tense choice, too, may strike some as counter-intuitive: one-paragraph book descriptions, like pitches and synopses, are always written in the present tense. Even when the author is describing events that happened before the fall of the Roman Empire.

And apparently, writers are supposed to know both of these things because the synopsis fairy descends from the heavens when one reaches a certain level of craft and bops one on the head with her magic wand. Or because they have attended an expensive class or conference that told them so. Or so I surmise from the fact that this particular piece of advice isn’t given much these days.

I’m not a big fan of keeping expectations like this secret, so let’s shout it to the rooftops: YOUR DESCRIPTIVE PARAGRAPH SHOULD BE IN THE THIRD PERSON AND THE PRESENT TENSE.

The only major exception is, interestingly enough, memoir. Which leads me to:

(19) If I am querying a memoir, is my descriptive paragraph written in the present tense and the first person?
The logic behind describing memoir in the first person doesn’t really require much explanation — the book’s about you, isn’t it? — but the tense choice might. It simply doesn’t make sense for an adult to say:

Now I am six, and my father tells me to take out the garbage. But I don’t want to take out the garbage, and in a decision that will come back to haunt me in high school, I chose to bury it in the back yard instead.

It’s confusing to a sane person’s sense of time. But then, so are the querying and submission processes, frequently.

All too often, memoirists refer to themselves in the third person in query letters, pitches, and synopses of their books, puzzling Millicents exceedingly. If your memoir is about you, say so; go ahead and use the perpendicular pronoun.

Otherwise, the same basic structures we applied last time to describing novels will work perfectly well for memoir. Just make yourself sound like an interesting person in an interesting situation overcoming obstacles to your happiness in a different tense. For example:

Back in my days as a silent movie star of the 1920s, women ruled the silver screen. I was paid more than my male counterparts; I had my pick of projects (and extras for my private pleasures); my dressing room’s cushions were trimmed in mink. But once the talkies came, I was faced with an impossible choice: take a massive pay cut or allow my public to be told that my opera-trained voice was too squeaky for the new technology. If I was going to make the films that I wanted, I realized I would have to start writing and directing for myself.

See? By describing herself as the protagonist in a story, rather than just a person talking about herself, our starlet has made a compelling case that both she and the challenges she confronted would make for fascinating reading.

(20) Is the tone and language in my descriptive paragraph representative of the tone and language of the manuscript?
Yes, yes, I know: I’ve just finished telling you that the tense and perspective choice in the description should not be dictated by the voice of the narrative in the book. But all the same, just as a stellar verbal pitch gives the hearer a foretaste of what the manuscript is like, so does a well-constructed descriptive paragraph in a query letter. Just bear in mind that nice writing is not the only goal here; if you really want to make a great first impression, allow the descriptive paragraph to reflect the voice of the book.

Stop laughing. Query letters do so have narrative voices. It’s just that most of the boilerplates we see are so businesslike in tone and generic in content that you’d never notice.

So if the book is funny, go for a laugh; if it’s scary, make sure to include at least one genuinely frightening image; if it’s sexy, make Millicent pant in her cubicle.

Getting the picture?

Some of you find this suggestion a trifle wacky, don’t you? “But Anne,” a scandalized few protest, “didn’t you say earlier in this series that part of the goal here was to come across as professional? Won’t making the descriptive paragraph sound like my surly protagonist/whiny narrator/a lighthearted romp through the merry world of particle physics make me seem like a grump/annoying to work with/like I don’t know what I’m talking about?”

Good questions, scandalized few. Your concerns are precisely why I’m advising that only the descriptive paragraph match the tone of the book, rather than the entire letter.

Surprised? Don’t be. You’re entirely right that Millicent might well draw the wrong conclusions if your ENTIRE letter were written in an entertaining tone. And let’s face it, it’s kind of hard to turn the credentials paragraph of a query into much of a comedy.

Seriously. Even if you happen to have taught comedic theory for 52 years at the Sorbonne, it would hard to turn that fact into a giggle line.

But in the part of the letter where you’re supposed to be telling a story, why not let your manuscript’s voice come out to play for a few lines? Can you think of a better way to demonstrate to Millicent how your narrative voice is unique?

(21) Am I telling a compelling story in my descriptive paragraph, or does it read as though I’ve written a book report about my own manuscript?
All too often, aspiring writers will construct their descriptive paragraphs as though they were writing high school English papers. There’s usually a pretty good reason for that: writers tend to have been excellent high school English students. So were most agents and editors, as it happens, and certainly most Millicents who screen submissions.

But collective nostalgia for the happy days in Intro to American Literature doesn’t mean that a descriptive paragraph demonstrating that glorious past too clearly is smart book marketing at the query stage. Analytical descriptions distance the reader from the story being told.

Don’t believe me? Take a gander:

MIXED SIGNALS is a nuanced slice-of-life tale of interpersonal and intergenerational misunderstanding set against the backdrop of the turbulent 1960s. The protagonist is a troubled man, an employee caught up in a realistic conflict with his boss while his fantasies of perfect love are constantly thwarted by a lackluster family life. Told in alternating first person voices and the present tense, character is revealed through slice-of-life episodes before reaching the denouement.

Doesn’t exactly draw you into the protagonist’s world, does it? This description is essentially about a man without a face. While all of these things may well be true of the book being discussed, what is this book ABOUT? WHO is it about? What’s the central conflict, and what is at stake for the protagonist in overcoming it?

As a rule, Millicent is eager to know the answer to those questions. She is also likely to roll her eyes and mutter, “English term paper,” and swiftly move on to the next query.

Why apply that particular epithet? Because this kind of description talks about the novel, rather than telling its story.

Because Millicent’s job is to spot great storytellers, not great textual analysts, she would have preferred it if the querier simply told the story directly. Then, too, the writer’s choice to concentrate upon the themes and construction of the novel, rather than who the protagonist is and what conflicts he wants or needs to battle in order to fulfill his dreams keeps the reader from getting into the story.

Indeed, we’re left wondering what it is. Here’s the same plot, presented in a manner Millicent is far more likely to find pleasing:

Troubled Harry (47) can’t seem to make it through even a single work day at the squid ink pasta factory without running afoul of his boss, chronic aquatic creature abuser Zeke (52). Since the pasta factory is the town’s only employer, Harry has little choice but to stomach the flogging of innocent carp — until Zeke’s merciless sarcasm at the expense of a dolphin cracks his stoic veneer. After an unsuccessful attempt to unionize the squid, Harry must face the truth: Zeke has been just stringing him along for the last seventeen years about that promotion. But now that he is cast adrift in a rudderless sailboat, what is he going to do about that?

I spy some hands raised out there, do I not? “But Anne,” some terrific English essay-writers point out, “doesn’t the second version leave out a couple of pretty important items? Like, say, that the book is written in the first person, or that it has multiple protagonists?”

Actually, I left those out on purpose; as important as those facts may be to the writer, they would only distract Millicent at the querying stage. Or in a synopsis.

Do you English majors want to know why? Cue the music department.

broken-record Neither the point of view choice nor the number of protagonists is germane at the query stage: the goal of the descriptive paragraph is to show what the book is ABOUT, not how it is written. Let the narrative tricks come as a delightful surprise.

That’s what the manuscript is for, right? As Millicent’s boss, the agent, likes to say, it all depends on the writing.

(22) Does my descriptive paragraph emphasize the SPECIFIC points that will make the book appeal to my target audience?
Since a query letter is, at base, a marketing document (and I do hope that revelation doesn’t startle anybody, at this juncture; if so, where oh where did I go wrong, I had such high hopes when I raised you, etc.), it should be readily apparent to anyone who reads your summary what elements of the book are most likely to draw readers. Or, to put it another way, if you printed out your list of selling points and read it side-by-side with your query, would the summary paragraph demonstrate that at least a few of those elements you identified as most market-worthy?

If not, is the descriptive paragraph doing your book justice as a marketing tool?

Don’t look at me that way: there is absolutely nothing anti-literary about making it clear why habitual readers of your book category will be drawn to your work. Remember, no matter how beautifully your book is written or argued, Millicent isn’t going to know you can write until she reads your manuscript — and if your query does not convince her that your book is potentially marketable, she’s not going to ask to see the manuscript.

Even if she happens to work at one of the increasingly many agencies that allow aspiring writers to send pages of text along with their queries, the query is going to determine whether Millicent reads anything else you sent. So just in case any of you have been receiving form-letter rejections based upon query + pages agent approaches: I know that it’s tempting to assume that the problem is in the text itself, but strategically, the first place you should be looking for red flags is your letter. In a query + approach, it’s the gatekeeper for your pages.

I’m going to take that chorus of great, gusty sighs as a sign that I’ve made my point. If it’s any consolation, it’s great experience for working with an agent: when their clients bring them book ideas, the first question they tend to ask is, “Okay, who needs this book, and why?”

(23) Even if Millicent skipped my opening paragraph, would the descriptive paragraph that followed prompt her to exclaim, “Oh, that story is perfect for {fill in my target audience here}? Or have I forestalled that spontaneous cry by describing my book in back-jacket terms?
This is a corollary of the last one, obviously, but still worth considering as a separate question. One of the most common mistakes made in descriptive paragraphs is to confuse vague statements about who MIGHT conceivably buy the book with specific, pithy descriptions of what in the book might appeal to the market you’ve already identified in your first paragraph. Compare, for instance:

CANOE PADDLING MAMAS is designed to appeal to the wild, romantic adventurer in every woman. Set along the scenic Snake River, well known to whitewater rafters, the story follows two women in their journey through fast water and faster men. It belongs on the bookshelf of every paddle-wielding woman in America.

With:

Caroline Bingley (26) and Elizabeth Bennet (20) are floating down a lazy river, the sun baking an uneasy outline around their barely-moving paddles. Suddenly, the rapids are upon them — as is a flotilla of gorgeous, shirtless, rapids-navigating men on generous inner tubes. When a violent hailstorm traps them all in a dank, mysterious cave that smells of recently-departed grizzly bear, shivering in their thin, wet clothes, tempers flare — and so does romance.

The first sounds an awful lot like the summary a publisher’s marketing department might construct for a book’s back jacket, doesn’t it? It’s all breathless hype and promotional persuasion, leaving the reader thinking, “Um, I know where this story takes place, but what is this book about?”

As you may have already gathered, that’s not a question Millicent is fond of muttering in the middle of reading a query. Which is a shame, really, as so many queriers give her such excellent provocation to mutter it.

The second version answers that question very directly: CANOE PADDLING MAMAS is about Caroline and Elizabeth’s trip down a river, where they meet some sizzling potential love interests.

“Now that’s what I like to see,” Millicent cries, reaching for the seldom-used Yes, please send us the first 50 pages boilerplate. (Oh, you thought that they wrote a fresh letter for every acceptance?)

Unfortunately, as we saw earlier in this series, most aspiring writers are so used to reading marketing copy that they think the first version is inherently more professional than the second. In fact, it’s far from uncommon to see this type of marketing rhetoric in synopses, or even in contest entries.

To clear up this misconception once and for all, I’m going to ask you to join me in a little experiment. Scroll down so those last two examples above are hidden, please.

All gone? Good. Now take this multi-part pop quiz.

1) What do you remember most from the first summary paragraph?

The title? The Snake River? The bad cliché? Your speculation that my reference to “every paddle-wielding woman in America” might cause this blog to spring up in some unlikely Internet searches from now until Doomsday?

2) What do you remember about the second?

As a writer, I’m betting that the image that popped first into your mind was that floating phalanx of nearly naked hunks.

3) If you were an agent handling romances, which image would impress you as being easiest to market to outdoorsy heterosexual women?

I rest my case.

Except to say: in the first summary, a reader is unlikely to remember the STORY, rather than the query. And in the second, the query-reader is encouraged to identify with the protagonists — who are, like the reader, contemplating all of those inner tube-straddling guys.

Okay, try to shake that image from your mind now, so we can move on. No, seriously: stop picturing those floating bodies. We have work to do.

The other reason that the second summary is better is that it presumably echoes the tone of the book. Which brings me to…

(23) If my descriptive paragraph were the only thing a habitual reader in my book category knew about my manuscript, would s/he think, Oh, that sounds like a great read? Or would s/he think, I can’t tell what this book would be like, because this summary could apply to a lot of different kinds of books?
This is a question that often makes even seasoned queriers do a double-take, but actually, it’s closely related to #20, is the tone and language in my description representative of the tone and language of the manuscript?

Most query letters share one of two tones: unprofessional or serious, serious, serious. The first is never a good idea, but the second is fine — if you happen to have written the 21rst century’s answer to MOBY DICK.

Which I’m guessing no one currently reading this actually has. If, however, you’ve written this year’s answer to BRIDGET JONES’ DIARY, a super-serious summary paragraph is probably not the best marketing tactic. Quite apart from the fact that it’s hard to make a lighthearted romp seem either lighthearted or like a romp if it’s described in a turgid manner, a deadpan presentation is probably not the best strategy for convincing Millicent that you can write comedy.

So why not use the description as a writing sample to demonstrate that you can? In fact, why not take the opportunity to show how well you understand your target readership by including images, wording, and details likely to appeal to them?

The same logic applies to any category of book — and it’s a great way to figure out whether a plot point is worth mentioning in your summary paragraph. If you have written a steamy romance, select the sexy detail over the mundane one. If it’s a western, make sure there’s at least one line in the summary that elicits a feeling of the open range. If it’s a horror novel, opt for the creepy detail, and so forth.

The sole exception to this rule is if you happen to have written a really, really dull book on a mind-bendingly tedious topic. Then, and only then, do you have my permission to construct a descriptive paragraph that doesn’t sound anything at all like the tone of the book.

Hey, you have to pique Millicent’s interest somehow.

(24) Wait — have I given any indication in the letter who my target audience IS?
Despite my utmost efforts in spreading advice on the subject, most queries include no reference whatsoever to the target audience, as though it were in poor taste to suggest to an agent that somebody somewhere might conceivably wish to purchase the book being pitched.

Call me mercenary, but I think that is rather market-unwise, don’t you? If an agent is going to spend only about thirty seconds on any given query letter before deciding whether to reject it out of hand, is there really time for the agent to murmur, “Hmm, who on earth is going to want to buy this book?”

No extra credit for guessing the answer to that one: no.

As those of you who went through the identifying your target market exercises in my earlier series on pitching (easily found under the obfuscating category title IDENTIFYING YOUR TARGET AUDIENCE on the archive list at right) already know, figuring out the ideal readership for a book is not always a simple or straightforward task, even for someone who knows the text as intimately as its author. Don’t expect its appeal to be self-evident.

Yes, even for a book like CANOE PADDLING MAMAS, where the appeal is pretty close to self-evident.

To revisit one of my earlier mantras: structure your marketing materials to make it as easy as possible for folks in the industry to help you. You want Millicent to cast her eyes over your query and go running to her boss, the agent, saying, “Oh, my God, we have to see this manuscript.”

Once again, we see that it is a far, far better thing to induce the screener to exclaim, “This book belongs on the bookshelf of every paddle-wielding woman in America!” than to have the query tell her that it does. Even if it’s true.

Just a little something to ponder while our heroines explore some wild, largely unexplored river with scantily-clad men who obviously spend a suspiciously high percentage of their time at the gym.

Since I’m not going to be able to wrest that image from your mind, this seems like an excellent place to stop for the day. More probing questions follow at 10 am, of course.

Oh, you thought I was going to bring Querypalooza to a screeching halt the instant Labor Day weekend was over? Oh, but we still have exciting material to cover, campers. So while I shan’t be able to keep up this weekend’s blistering pace once the working week has started, you might want to check back in tomorrow morning. And early evening, if I have not collapsed into a quivering heap of exhaustion by then.

I wouldn’t send you out to query only partially prepared, after all. Keep up the good work!

Querypalooza XI: making your book sound like a real page-turner

How was the first workday after the long weekend, campers? Dragging a bit today?

If it’s any consolation, Millicent the agency screener probably is, too. Imagine walking into your office after a lovely Labor Day holiday (or, in many agency offices, an even more lovely multi-week break) to discover your desk has totally disappeared under the backlog of incoming queries and submissions? Or that your e-mail inbox is crammed so full that if you are going to do anything else over the next few days, you’ll have to be doing nothing but hitting the DELETE key constantly for hours on end?

(Confidential to the three readers who started as Millicents today: congratulations on the new gig! But I wasn’t kidding about the volume of work, was I?)

I hope you’ve been whipping those manuscripts into shape for submission, because this week, I’m going to be wrapping up my ongoing series on writing a compelling query letter. In fact, I anticipate polishing off the infamous troubleshooting checklist today. I’m going to be tackling a few readers’ questions on the subject later in the week, so now would be a great time to leave a comment with any lingering concerns on the subject that might be troubling your mind in the dead of night.

Hey, it happens. Writers have magnificently creative minds, gifted at creating angst. Speaking of which, after Querypalooza, it’s right back to close textual analysis, self-editing, and more of those fascinating winners of the Author! Author!/WHISPER Great First Page Made Even Better Contest.

Speaking of fascinating prose presented well (a clumsy segue, but hey, it was an awfully long weekend chez Mini), the last batch of questions focus upon conveying that your book is INTERESTING, in addition to being marketable in the current literary market. Contrary to what most aspiring writers seem to think, it’s not necessarily self-evident in a plot description for an interesting book how or why it is interesting. Or exciting. Or even vaguely original.

Blessed are the Millicents, for they shall be plowing through it all.

Of course, some of those queries must be for books that are neither interesting, exciting, or original in any way, but you’d be astonished at how many query letters for genuinely interesting books fail to make them sound even remotely so. (At least, I hope you would.) It’s as though half the aspiring writers out there believe that the mere fact of having completed the manuscript is in itself a merit badge of fascination.

Just not true, I’m afraid; the ability to produce complete manuscripts is the beginning of the professional writer’s job description, not the end. Truth be known, an astonishingly high percentage of the query letters that fall onto agents’ desks make the books sound dull as the proverbial dishwater.

Which, I hasten to add, isn’t necessarily a reflection upon the book being queried at all. It is, however, a damning indictment of the effectiveness of the query letter.

Some of you are already annoyed, aren’t you? “But Anne,” a few purists protest, “I’m a NOVELIST/MEMOIRIST/NARRATIVE NONFICTION WRITER, not an ad copywriter. If everything I had to say could be summarized in a single-page letter, I wouldn’t have much material for a 400-page book, now would I? Surely Millicent the agency screener must be aware of that — and if she isn’t, why doesn’t she have the intellectual curiosity/open-mindedness/common decency to take a gander at my manuscript before deciding that it and I are dull, rather than leaping instantly at that conclusion?”

The short answer: time.

The long answer: our Millie has a heck of a lot of queries to plow through on any given day. (See earlier expression of sympathy for the newbies’ eyestrain.) Since her boss agent could not possibly read every manuscript queried, it’s her job to weed out the ones that don’t seem like good fits, are not well written, are not likely to do well in the current market — and yes, the dull ones.

Darned right, that requires a snap judgment, and certainly a subjective one. A Millicent who bores easily tends to be very, very good at her job — which, lest we forget, primarily involves rejecting aspiring writers.

Still seem unfair? Think about that massive pile of queries on her desk for a moment: the authors of every single one of those find their own books fascinating, too, but that’s not enough to intrigue our favorite agency screener. To be the one query out of a hundred for which she will request pages (a more generous proportion of acceptance to rejection than most, incidentally), the letter is going to have to make HER believe that the book is fascinating.

Which is a pretty tall order — and virtually impossible when a writer forgets that the query is a writing sample, just as much as the manuscript is. Long-time readers of this blog, please open your hymnals and sing along:

broken-recordRealistically, every English sentence a writer looking to sell a book places under an agent or editor’s nose is a writing sample: the query, the synopsis, the bio, the book proposal. Every paragraph is yet another opportunity to show these people that you can write.

Not to mention demonstrating that your book — and you — are interesting enough for them to want to be embroiled with for the next couple of years.

Again, this is where adhering to a pre-set formula for query letter perfection can really harm a manuscript’s chances. By definition, cooking-mix prototypes are generic; you really don’t want to add your title to one of the many templates out there and stir.

It’s conducive to boredom, amongst other drawbacks. Instead, you will want to use every ounce of writing skill to make that agency screener forget that you are hitting the basic points that a solid, professional query letter hits.

Yes, cramming all of that info into a page is an annoying exercise — your job is to make it look easy. Not entirely coincidentally, the next couple of items on the query checklist speak to these very issues.

(30) Is my query letter 100% free of clichés?
In a manuscript, the desirability of steering clear of the hackneyed and well-worn is self-evident — or should be — the goal here, after all, is to convince an agent or editor that the manuscript is original; by definition, clichés have been done before.

Yet clichés turn up with surprising frequency in query letters, synopses, and even author bios.

There are some pretty good reasons for that, actually: generalities are the next-door neighbors of clichés, and anybody who has ever had any contact with marketing copy, particularly for movies, might easily fall into the mistaken belief that using the usual shorthand (boy meets girl, doctor who can’t heal himself, protagonist in high-risk job who cannot commit, etc.) is just the way that creative people talk about their projects amongst themselves.

It isn’t. So don’t. Use the space instead to make her exclaim, “Wow, I’ve never seen that before.”

How? Remember what I was saying earlier in this series about wowing Millicent with amazing details? That’s the best cure for the common cliché.

The other way that clichés often creep into queries and synopses is when writers invoke stereotypes, either as shorthand (that descriptive paragraph can’t be very long, after all) or in an attempt to put a spin on a hackneyed concept.

News flash: the first almost never works, especially for fiction.

If you’re wondering why, please see my earlier comment about how the industry wants to see YOUR ideas, not the common wisdom.

The second is just hard to pull off in a short piece of writing, for much the same reason that experimental spellings, innovative sentence structures, and imaginative punctuation tend not to lend magic to a writing sample. (Unfortunately for writers of cutting-edge literary fiction.) To a professional eye seeing any given writer’s work for the first time, it’s pretty hard to tell what is a deliberate play upon language and what is simply evidence that the submitter did not pay very close attention in English class.

Similarly, on a quick read of a short sample, it can be pretty hard to tell the difference between a reference to a tired old concept like:

She’s a ditsy cheerleader who dominates her school, but learns the true meaning of caring through participation in competitive sport

and a subtle subversive twist on a well-worn concept:

She’s a ditsy cheerleader, apparently, but in reality, she’s young-looking nuclear physicist acting a role so she can infiltrate the local high school to ferret out the science teacher bent upon world domination.

I don’t mean to shock anyone, but it’s just a fact that skimmers will often read only the beginnings of sentences. And since both descriptions begin with she’s a ditsy cheerleader

Getting the picture?

Save the subtle social criticism for the manuscript; in your query letter and synopsis, stick to specifics, and avoid stereotypes like the proverbial plague. Cut anything that has even the remotest chance of being mistaken for a cliché.

(31) Is my query letter free of catchphrases?
Sometimes, writers will include hackneyed phrases in an effort to be hip — notoriously common in older writers’ queries for books aimed at the YA or twentysomething market, incidentally. However, there can be a fine line between a hip riff on the zeitgeist and a cliché, and few human creations age faster than last year’s catchphrase.

And nothing signals an older writer faster to Millicent than a teenage character who rolls her eyes, pouts, habitually slams doors, and/or quotes the latest catchphrase every 42 seconds at the dinner table. Certainly if he does it in the summary paragraph of a query letter.

Yes, some teenagers have been known to do all of these things in real life; Millicent’s seen it, too. Telling her again is just going to bore her.

When in doubt, leave it out, as my alcoholic high school expository writing teacher used to hiccup into my cringing adolescent ear.

Why? Well, many people in the publishing industry have a hatred of clichés that sometimes borders on the pathological. “I want to see THIS writer’s words,” some have been known to pout, “not somebody else’s.”

Don’t tempt these people — they already have itchy rejection-trigger fingers.

(32) Is my query letter free of jargon?
Not all boredom springs from predictability,: sometimes, it’s born of confusion. A common source of the latter: the over-use of technical terms in a query letter.

Predictably, jargon pops up all the time in nonfiction queries and proposals, especially for manuscripts on technical subjects: how better to impress Millicent with one’s expertise, the expert thinks, than by rattling off a bunch of terms a layperson couldn’t possibly understand?

I can think of a better way: by presenting one’s credentials professionally — and by explaining complex concepts in terms that even someone totally unfamiliar with the subject matter will understand.

Remember, even if Millicent works for an agent who happens to specialize in your type of nonfiction book, she’s almost certainly not a specialist in your area. Nor is her boss — or, in all probability, the editor. For marketing purposes, it’s safest to assume that they were all English majors, and choose your words accordingly.

Novelists also tend to use jargon quite a bit in their queries, especially if their protagonists are doctors, lawyers, physicists like our cheerleader friend, or members of another legitimately jargon-ridden profession. These writers believe, not entirely without cause, that incorporating jargon will not only make these characters sound credible (“But they really sound that way!”), but will make the writers themselves sound as though they know what they’re talking about.

Laudable goals, both — but if Millicent can’t understand what either is saying, this strategy is not going to work. (The same holds true with contest judges, by the way.)

Remember, one of the things any successful query needs to demonstrate is that the sender can write; since jargon is by definition shorthand, it tends to be a substitute for evocative descriptions.

Wow Millicent with your vivid descriptions — in layman’s terms. Speaking of writing talent…

(33) Does the sentence structure vary enough to show off my writing talent?
Writers tend not to think about sentence structure much in this context, but remember, Millicent is reading a whole lot of these missives in a row. The fact that your garden-variety query letter is stuffed to the brim with simple declarative sentences — or with four-line beauties with two semicolons in each — is bound to make those queries start to blur together after a while. Take a peek at this fairly typical gem:

I have written a book called Straightforward Metaphors. I hope it will interest you. It is about two sailors who go to sea. They get wet.

Sorry, writer-who-loves-simplicity, but THE OLD MAN AND THE SEA has already been done. There’s a reason that book is taught to 15-year-olds: the sentence structure is definitely YA, and thus probably not reflective of the narrative voice in this particular narrative. Despite the current popularity and burgeoning innovation of the YA market, using YA language is not the best way to pitch adult fiction.

Too-simple sentence structures are not the only reason Millicent might draw unflattering conclusions about a writer’s skill level from a query letter — far more common reason is poor grammar and spelling. However, even subtle structural repetition can set off some red flags, as in this example.

I have written a novel, Straightforward Metaphors, and I hope you will be interested in representing it. Two sailors put to sea, and they find their clothing all wet in record time. They toss their uniforms into the ocean, and their captain sees them dancing about the deck in their very non-regulation underwear. Hilarity ensues, and a court-martial has never been funnier.

Did you catch the problem? As I have argued about narrative writing, it’s tiring for a reader to scan the same sentence structures back-to-back, line after line.

Mixing it up a little is a relatively painless way to make your writing seem more sophisticated and lively without altering meaning. After all, that single-page letter is your big chance to wow Millicent with your writing acumen.

(34) Have I avoided the passive voice altogether in my query letter?
Eschewing the passive voice in every piece of writing you submit to an agency or a publishing house is an excellent idea because — not to put too fine a point on it…

broken-recordPretty much every professional reader is specifically trained to regard the passive voice as inherently poor writing, by definition. At minimum, it’s less vibrant than more direct and active sentences. If you want to impress a pro with the quality of your writing, you should avoid the passive voice as much as possible.

Have you been left in doubt by me as to why? (Yes, well might that sentence make you cringe, campers. It is incumbent upon me as your writing teacher to be brutal in my application of the passive voice in this example.) It is designed to avoid mention of who is actually doing what in a sentence. It makes it look as though things are making themselves happen, rather than things being done by protagonists. Characters seem to be acted-upon, rather than acting. The plethora of subordinate clauses to which writers fond of this indirect style appear constitutionally drawn to as if they were being pulled by a giant magnet is bound to result in sentences to which there appears to be no end. There are even instances where so many passive-voiced sentences appear in a row that it becomes quite confusing for the reader of the page in front of him to be impressed with a clear view of what is happening in the story.

Had enough of that reader-abusing structure? Millicent has — and frankly, so have I. After years of yanking such sentences out of query letters, synopses, and manuscripts, I actually found it mentally painful to construct that last paragraph.

Because the literary disdain for the passive voice is so close to universal, most of you probably already take active steps to avoid using it in your manuscripts, but surprisingly few queriers seem to realize that the norms of good writing apply to query letters as well. In a way, that’s understandable: when a writer is in the throes of trying to sum up the appeal of a 400-page book in the space of a single paragraph (or a 3-5 page synopsis, even), it can be awfully tempting to trim some space by letting the sentence structure imply that actions happened entirely of their own accord.

So instead of Harold’s teacher went around the room, rapping the students who had received grades of B- or lower over their quivering knuckles with a ruler, many queries will opt for The students who had received grades of B- or lower got their knuckles rapped, or even after receiving a C, Harold found himself with rapped knuckles, as if ruler-wielding cherubim descended from the heavens and did the rapping without human intervention of any kind.

And the Millicents of this world roll their eyes, just like the teenage characters in so many novel submissions.

There’s another, subtler reason to avoid the passive voice in queries and synopses. On an almost subliminal level, the passive voice tends to imply that your protagonist is being acted-upon, rather than being the primary actor in an exciting drama. Which conveniently brings us to…

(35) Does my descriptive paragraph make my protagonist come across as the primary actor in an exciting drama? Or simply a character acted-upon by forces swirling around her?
As I have pointed out before, agents and editors see a LOT of novel submissions featuring passive protagonists, stories about characters who stand around, observing up a storm, being buffeted about by the plot.

We’ve all read stories like this, right? The lead watches the nasty clique rule the school, silently resenting their behavior until the magic day that the newly-transferred halfback notices her; the amateur detective goes to the prime suspect’s house and instead of asking probing questions, just waits to see what will happen. The shy couple is madly in love, but neither will make a move for 78 pages — until that hurricane forces them to share the same cramped basement.

I’ve ranted at length in the past (for evidence of same, see the PURGING PROTAGONIST PASSIVITY category, right) about why first novels with passive protagonists tend to be harder to sell than ones with strong actors. My point at the moment is that in the course of trying to summarize a complex premise, many queriers present their protagonists as mere pawns buffeted about by forces beyond their control, rather than interesting people in interesting situations. Particularly, I’ve noticed, if those protagonists happen to be female.

So can you really blame Millicent for drawing the conclusion that the protagonists in these books are passive, when these queries present her as so?

Yes, it’s unfair to leap to conclusions about an entire book’s writing choices based upon only a paragraph’s worth of summary. But lest we forget, that exercising that particular bit of unfairness forms a crucial part of Millicent’s job description.

Don’t risk it. It’s not enough for your protagonist to be the heroine of her own story; your query has to make her sound like the heroine.

(36) For fiction and memoir, does my query (particularly the descriptive paragraph) make the stakes seem high enough for my protagonist that readers will care about the outcome? Does the conflict come across as both plausible and compelling? For other nonfiction, have I made the problem or issue I’m addressing appear important?
There’s a truism in editing: if a dialogue scene is dragging, raise the stakes for one of the speakers. The more the characters care about the outcome of a conflict, the easier it will be for the reader to care, too. By the same token, a fine revision tactic for keeping the reader turning nonfiction pages is to make a strong and continual case for why the subject matter of the book is vital — to the individual reader, to the society, to the world.

The same principle holds true for queries: if Millicent understands what a protagonist stands to gain or lose from confronting a clearly-defined problem, she’s more likely to find the story compelling. Similarly, if the query makes it pellucidly clear why she should care about its central question — and, more importantly, why readers in the target audience should care — the argument is more likely to grab her.

Or, to cast it in #35 terms: it’s not enough to impress upon reader over the course of for your manuscript or book proposal that your subject matter, characters, and/or situation is gripping enough to justify reading an entire book about it; your query has to make it sound gripping, too.

Memoir queries are especially prone to underselling the importance of what’s at stake for the protagonist. After all, from the memoirist’s perspective (and frequently for writers of autobiographical fiction as well), the primary significance of the story may well be that (a) it’s a true story, and (b) it happened to the writer. Shouldn’t the very truth of the story, combined with the single person most able to give an inside perspective, be enough to captivate readers?

That’s certainly an understandable point of view, from a writerly perspective, but from a professional viewpoint, the answer is usually no. No one buys a non-celebrity memoir simply because the events described in it happened to the author; there are far, far too many truthful memoirs out there for that to be the sole criterion for book buyers. Readers always weigh other factors into their choice of book.

So does Millicent in evaluating a query to decide whether she should request pages. Just as it’s the writer’s job to construct a manuscript or book proposal’s narrative to render the story compelling not just for herself, it’s incumbent upon the querying memoirist to give a screener plenty of reason to say, “Wow, this sounds not only like the narrator is an interesting person in an interesting situation — the conflict he faces comes across as one that will fascinate many readers in the already well-saturated memoir market.”

Yes, her thoughts really are that prolix. Our Millie is a complex reasoner.

Obviously, you don’t want to go overboard in making your case for your story or argument’s importance: implying that resolving leaf droppage on neighbors’ yards is the single most important factor in attaining world peace is only going to provoke peals of laughter from Millicent. The line between conveying importance and self-importance can be distressingly thin.

That’s the beauty of raising the stakes: ideally, you won’t have to make positive statements about the importance of your subject matter at all, at least for fiction. (For nonfiction, go ahead and explain why the world should care.) Your sterling description of the dynamic tension in the narrative will allow the reader to draw his own conclusion. You’re just leading him toward the conclusion you wish him to draw.

(37) Is my query letter in correspondence format, with indented paragraphs?
Yes, yes, I know: I brought this up in question #1, but enough queries get rejected every year on this basis alone that I couldn’t resist an end-of-list reminder. Ahem:

broken-recordFor a paper query, it’s absolutely imperative that the paragraphs are indented. No exceptions. Business format is simply inappropriate for a query letter.

(38) Does my query letter read as though I have a personality?
I like to save this question for last, since it so frequently seems to come as a surprise to writers who have done their homework, the ones who have studied guides and attended workshops on how to craft the perfect query letter.

Personality?” they cry, incredulous and sometimes even offended at the very thought. “A query letter isn’t about personality; it’s about saying exactly what the agent wants to hear about my book, isn’t it?”

I beg to differ. A cookie-cutter query is like the man without a face we were discussing last night: he may dress well, but you’re not going to be able to describe him five minutes after he walks out of the room.

The fact is, the various flavors of perfect query are pervasive enough that a relatively diligent agency screener will be familiar with them all inside of a week. In the midst of all of that repetition, a textbook-perfect letter can come across as, well, unimaginative.

In a situation where you are pitching your imagination and perceptiveness, is this the best impression you could possibly make?

Your query letter should sound like you at your very best: literate, polished, and unique. You need to sound professional, of course, but if you’re a funny person, the query should reflect that. If you are a writer whose prose tends to be quirky, the query should reflect that, too.

Of course, if you spent your twenties and early thirties as an international spy and man of intrigue, that had better come across in your query. Because, you see, a query letter is not just a solicitation for an agent to pick up your book; it is an invitation to an individual to enter into a long-term relationship with you.

As I mentioned at the very beginning of Querypalooza, I firmly believe that there is no 100% foolproof formula, my friends, whatever the guides tell you. But if you avoid the classic mistakes, your chances of coming across as an interesting, complex person who has written a book worth reading goes up a thousand fold.

Next time — that’s 10 am PST tomorrow, campers; although we’re still in Querypalooza mode, it would be madness to try to maintain the three-shift schedule of the weekend — I shall be tackling that perennial bugbear of query-constructors: figuring out is and is not a credential worth including in the platform paragraph of your query. Or, as we like to call it here at Author! Author!, Eye-Catching Query Letter Candy.

Yum, yum. Keep up the good work!

Querypalooza, part VI: announcing your arrival clearly, or, insert cliché here about having only one chance to make a first impression

street lamp Pacifica1

Before I launch into our latest installment of Querypalooza, I’d like to ask for a moment of silence, please. (Which shouldn’t be terribly difficult for those of you reading this in the middle of the night, should it?) All of us here at Author! Author! would like to sent out a heartfelt RIP to Larry Ashmead, editor to such science fiction luminaries as Isaac Asimov. Mr. Ashmead was one of the great eclectic-minded editors, known for taking chances on first books simply because — gasp! — he fell in love with them.

His background was eclectic, too: as his AP obituary notes, “He received a doctorate in geology from Yale University, but decided he preferred geology to geologists and chose to work in publishing, his 43-year career beginning at Doubleday and ending with his retirement from HarperCollins in 2003.” This kind of leap from academia to publishing used to be charmingly common; for smart, well-read people, it seemed like a natural next step.

May you enjoy the extensive libraries of the afterlife, Mr. Ashmead. Do say hello to Mark Twain for me.

Back to the business at hand. In our last thrilling installment of Querypalooza, we began going through a list of questions intended to help you steer clear of the most common querying mistakes. So far, our troubleshooting list has concentrated upon length and tone. Tonight, however, I would like to shift our focus toward the more market-oriented aspects of the query.

And half of you just tensed up, didn’t you? Not entirely surprising: for many, if not most, aspiring writers, marketing is a dirty word. You can’t throw a piece of bread at a circle of writers without hitting someone who will insist that writing for the market is the moral opposite of writing for art’s sake.

To a professional writer, the market/art split is a false dichotomy. There’s plenty of marvelous writing that’s done very well commercially. And it would be surprising if most aspiring writers weren’t aware of that: as a group, after all, we’re some of the most devoted readers of the already-published, right?

Besides, insisting that thinking seriously about who is going to buy your work is tantamount to selling out is self-defeating for a writer trying to land an agent. Knowing something about how books are sold is not optional for an author working with an agent or editor; it’s a prerequisite. (If you are brand-new to the process, you might want to set aside some time to peruse the HOW DO MANUSCRIPTS GET PUBLISHED? category on the archive list at right.)

If you don’t want to make a living at it, of course, you needn’t worry about marketing realities. Writing for your own pleasure, and that of your kith and kin, is a laudable pursuit. I would never knock it. But if you want total strangers to buy your work, you are going to have to think about how to market it to them.

And that means learning to speak the language of the industry, at least enough to describe your work in terms that every agent, editor, and screener will understand. To do that, you’re going to need to give some thought to what your book is about, who you expect to read it, and where it might sit on a shelf in a brick-and-mortar bookstore.

Not to frighten you, but you’re also going to have to be able to convey all of this information within a few sentences.

Query letters are, after all, brief — and may not have even an entire page of Millicent’s attention to make their cases. To crank up the broken record player again,

broken-recordThe vast majority of queries are not read in their entirety before being rejected. Therefore, the first paragraph of your query is one of the very few situations in the writing world where you need to TELL, as well as show.

So let’s turn our attention to the crucial information in that first paragraph. To our muttons!

(5) Is it clear from the first paragraph that I am querying the appropriate agent for my work?
Why is it so VERY important to make absolutely certain that this information is clearly presented in the first paragraph?
If your first paragraph doesn’t tell Millicent either that the book in question is in fact the kind of book her boss is looking to represent or another very good reason to query him (having spoken to him at a conference, having heard her speak at same, because she so ably represented Book X, etc.), she is very, very likely to shove it into the rejection pile without reading any farther.

Don’t groan over the amount of research this may entail — indiscriminate querying is not likely to match you up with the best agent for your work. Besides, in order to personalize each query, you need to come up with only one or two reasons for picking this particular agent.

Remember our two examples from last time, where Flaubert accidentally mixed up one agent’s name and background with another’s? It contained some good reasons, couched in some restrained praise. To refresh your memory, he sent this:

wrong names query

When he intended to send this:

Despite our Gustave’s momentary inattention to critical detail, he had essentially the right approach in both letters: he devoted the opening sentences of his various queries to telling each agent why he was querying him or her, rather than simply sending the same letter to everybody. In fact, he brought up two perfectly adequate for each: for Ms. Marketer, he mentioned both an article she had written and a book she had successfully represented; for Mr. Bookpusher, he brought up having heard him speak at a conference — and a book Ms. Marketer had successfully represented.

Again: proofread before you send it out. Every time, without exception.

Agents-who-blog make this kind of opening quite easy for queriers: all you have to do is mention that you’re a fan. Do be absolutely positive before embracing this tactic, however, that you have read enough of the blog in question to know what the agent has said she is looking for in a query or book project. Trust me, AWBs’ Millicents already see enough queries from people who make it quite plain that all they know about the blogging agent is her name.

Don’t hesitate to mention if you attended a conference where the agent spoke: traditionally, conference attendance is considered a sign that a writer is serious about learning how the publishing business works. (Which is kind of funny, actually, as so many writers’ conferences focus far more on craft than practical issues like manuscript preparation and submission. You’d be amazed at how often conference organizers have asked incredulously, “You want to teach a two-hour seminar on formatting? What on earth for? Isn’t everybody already familiar with professional standards?”) Even now, when so many writers are gleaning their knowledge from the Internet, many agents still tell attendees to include the conference’s name in the first line of the query, the subject line of the e-query, or both.

It’s worth using as an entrée even if you did not get a chance to interact with him at all. At a large or snooty conference, it’s not always possible — and even if you do manage some face-to-face time, the agent may well be meeting so many aspiring writers in so short a time that he may not remember every individual. So don’t be shy about reminding him that you were a face in the crowd.

(6) Is it clear from the first paragraph what kind of book I am asking the agent to represent?
This may seem like a silly question, but it’s jaw-dropping how many otherwise well-written query letters don’t even specify whether the book in question is fiction or nonfiction. Or the book category. Or even, believe it or not, the title.

Quoth Millicent: “Next!”

The book category, the most straightforward way to talk about your writing in professional terms, is the most often omitted element. And that’s a shame, because in either a query or a pitch, the more terse and specific you can be about your book’s category, the more professional you will sound.

Why terse? Well, mostly because book categories tend to be only one or two words long: historical romance, science fiction, urban fantasy, women’s fiction, Highland romance, YA paranormal, Western, literary fiction, memoir, and so forth. In fact, these terms are so concentrated that it’s very, very easy to annoy Millicent by adding unnecessary adjectives or explanation: literary fiction novel or science fiction novel are technically redundant, for instance, because all novels are fiction, by definition. By the same logic, true memoir, real-life memoir, and memoir about my life are all needlessly repetitive descriptions.

The sad thing is, the widespread tendency among both queries and pitchers is in the opposite direction of terseness — or even using the terminology that agents themselves use. As much as writers seem to adore describing their work as, “Well, it’s sort of a romance, with a thriller plot, a horror villain, and a resolution like a cozy mystery,” agents and editors tend to hear ambiguous descriptions as either waffling, a book’s not being ready to market, or the writer’s just not being very familiar with how the industry actually works.

Which means, incidentally, that within the query, you might want to avoid those ever-popular terms of waffle, my writing defies categorization, my book is too complex to categorize, my book isn’t like anything else out there, no one has ever written a book like this before, and that perennial favorite of first novelists, it’s sort of autobiographical.

Which, translated into industry-speak, come across respectively as I’m not familiar with how books are sold in North America, I don’t know one book category from another, I’m not familiar with the current market in my area of interest — which means, Mr. Agent, that I haven’t been buying your clients’ work lately, I’m not familiar with the history of the book market in my area, and I was afraid people would hurt me if I wrote this story as a memoir.

Don’t blame the translator, please: the writers and the agents are just not speaking the same language.

Contrary to popular opinion, picking a conceptual box for your work will not limit its market appeal; it will simply tell Millicent which shelf at Barnes & Noble or category on Amazon you expect to house your book. It honestly is that simple. You really do not need to stress out about the choice nearly as much as most aspiring writers do.

So take a nice, deep breath and consider: what books currently on the market does my book resemble? How are these books categorized?

“But Anne,” I hear the more prolific among you protest, “I write in a number of different book categories, and I’m looking for an agent to represent all of my work, not just some of it. But won’t it be confusing if I list all of my areas of interest at the beginning of my query?”

In a word, yes — and generally speaking, it’s better strategy to query one book at a time, for precisely that reason. If you like (and you should like, if you have a publication history in another book category), you may mention the other titles later in your query letter, down in the paragraph where you will be talking about your writing credentials. It will only render you more memorable if you are the science fiction writer whose query included the immortal words, Having twenty-seven years’ experience as a deep-sea archeologist, I also am working on a book on underwater spelunking.

But in the first paragraph, no. Do you really want to run the risk of confusing Millicent right off the bat about which project you are trying to sell? Terseness is your friend here.

(7) Does my letter sound as though I am excited about this book, or as if I have little confidence in the work? Or does it read as though I’m apologizing for querying at all?
We all know that writing query letters is no one’s idea of a good time. Well, maybe a few masochists enjoy it (if they’re really lucky, maybe they can give themselves a paper cut while they’re at it), but the vast majority of writers hate it, hate it, hate it.

Which, unfortunately, can translate on the page into sounding apprehensive, unenthusiastic, or just plain tired. While query fatigue is certainly understandable, it tends not to produce a positive tone for presenting your work.

Insecurities, too, show up beautifully on the query page. While the writer’s opinion of her own work is unavoidably biased, in my experience, that bias tends to be on the negative side for most. We’ve all heard a lot about queriers who make overblown claims about their work (This book will revolutionize fiction!, This is a sure-fire bestseller!, or that perennial favorite, It’s a natural for Oprah!), but apologetic openings like I’m so sorry to bother you,, Pardon me for taking up your time,, and This may not be the kind of book that interests you, but… turn up on Millicent’s desk more often than you’d think.

Much of the time, this sad-sack tone is the result of query fatigue. I know that repeated rejection is depressing and exhausting, but it really is in your best interest to make an effort to try to sound as upbeat in your seventeenth query letter as in your first.

No need to sound like a Mouseketeer on speed, of course, but try not to sound discouraged, either. And never, ever, EVER mention how long you’ve been querying, how many agents have already rejected this project, or how hard it has been emotionally. It’s unprofessional. A query is not the place to express frustration with the querying process; save that for lively conversation with your aforementioned significant other, family members, and friends.

While it is a nice touch to thank the agent at the end of the query for taking the time to consider your work, doing so in the first paragraph of the letter and/or repeatedly in the body can come across as a tad obsequious. Begging tends not to be helpful in this situation. Remember, reading your query is the agent’s (or, more likely, the agent’s assistant’s) JOB, not a personal favor to you.

No, no matter HOW long you’ve been shopping your book around. Speaking of overly-effusive politeness,

broken-recordOf you have already pitched to an agent at a conference and she asked you to send materials, you do not need to query that same agent to ask permission to send them, unless she specifically said, “Okay, query me.”

To the pros, being asked over and over again whether they REALLY meant that request is puzzling and, if it happens frequently, annoying.

Many conference-goers seem to be confused on this point. Remember, in-person pitching is a substitute for querying, not merely an expensive extension of it.

This remains true, incidentally, even if many months have passed since that pitch session: if it’s been less than a year since an agent requested pages, there is absolutely no need to query, call, or e-mail to confirm that she still wants to see them. (If it’s been longer, do.)

(8) Does my book come across as genuinely marketable, or does the letter read as though I’m boasting?
In my many, many years of hanging out with publishing types, I have literally never met an agent who could not, if asked (and often if not), launch into a medley of annoyingly pushy, self-aggrandizing query letter openings he’s received. As I may have mentioned already,

broken-recordEvery agent and screener in the biz already seen a lifetime’s supply of, “This is the greatest work ever written!”, “My book is the next bestseller!”, and “Don’t miss your opportunity to represent this book!” Such inflated claims make a manuscript seem LESS marketable, ultimately, not more.

Trust me, they don’t want to hear it again. Ever.

So how do you make your work sound marketable without, well, just asserting that it is? Glad you asked.

(9) Does my query make it clear what kind of readers will buy my book — and why?
Few queries address this point, but to folks who speak publishing’s lingua franca, it’s simply not possible to talk about a manuscript without considering these questions. So you’ll reap the benefits of both professional presentation and comparative rarity if your query identifies your target market clearly, demonstrating (with statistics, if you can) both how large it is and why your book will appeal to that particular demographic.

Trust me, Millicent is going to respond quite a bit better to a statement like MADAME BOVARY will resonate with the 20% of Americans who suffer from depression at some point in their lives than Every depressed woman in America will want to read this book! She sees the latter type of claim on a daily — or even hourly — basis and discounts it accordingly. At best, such claims come across as exaggerations; at worst, they look like lies.

Why might she think that? Well, logically, a claim like Every depressed woman in America will want to read this book! could not possibly be true. No book appeals to everyone in a large demographic, and nobody knows that better than someone who works within the publishing industry. Far, far better, then, to make a realistic claim that you can back up with concrete numbers.

I’m not talking about publishing statistics here; I’m talking about easy-to-track-down population statistics — and that comes as a big surprise to practically every aspiring writer who has ever taken my pitching class. “Why,” they almost invariably cry, “shouldn’t I go to the trouble to find out how many books sold in my chosen category last year? Wouldn’t that prove that my book is important enough to deserve to be published?”

Well, for starters, any agent or editor would already be aware of how well books in the categories they handle sell, right? Mentioning the Amazon numbers for the latest bestseller is hardly going to impress them. (And you’d be astonished by how many agents don’t really understand how those numbers work, anyway.)

Instead, it makes far more sense to discover how many people there are who have already demonstrated interest in your book’s specific subject matter. I feel a golden oldie coming on:

broken-recordNo book ever written appeals to every conceivable reader — or can be represented effectively by any randomly-selected agent. While your future publisher’s marketing department will undoubtedly have ideas about who your ideal reader is and why, it’s far, far easier to talk about your book professionally if you first take the time to figure out what kind of readers are in your target audience.

The term target audience made some of you tense up again, didn’t it? As scary as it may be to think about, if you are going to make a living as a writer, you will be writing for a public. In order to convince people in the publishing industry that yours is the voice that public wants and needs to hear, you will need to figure out who those people are, and why they will be drawn toward your book.

Let’s start off with a nice, non-threatening definition of terms. What is a target audience?

Simply put, the target audience for a book is the group of people most likely to buy it. Not just a segment of the population, mind you, but readers who are already in the habit of buying books like yours. That’s why it is also known as a target market: it is the demographic (or the demographics) toward which your publisher will be gearing advertising.

So I ask you: who out there needs to read your book and why?

If that question leaves you a bit flummoxed, you’re certainly not alone — most fiction writers and nearly all memoirists initially have a difficult time answering that question about their own work. First-time memoirists are notorious in their first panic to answer huffily, “Well, obviously, the book’s about me.”

Yes, that is obvious, now that you mention it. But what else is the memoir about? Even the most introspective memoir is about something other than its author.

Fiction writers, too, tend to stumble over the answer. “Well, people will read it for the writing, obviously,” novelists mutter. “Isn’t that enough? It’s sort of based on something that really happened, if that helps.”

Of course, lovely writing is going to be one of a good novel’s attractions, but every book category has well-written books in it. Well-crafted sentences are expected in professional writing. But unless you are planning to market your book as literary fiction — i.e., a novel where the beauty or experimental nature of the writing and exquisitely-examined character development are the book’s primary selling points — nice writing, which of course a plus, is not much of a descriptor. (Besides, literary fiction is a relatively tiny portion of the fiction market, usually coming in around 3-4%. Why so small? It assumes a college-educated readership.)

What makes it a poor descriptor? It does not answer the central questions of a query letter: what is your book about, and who needs to read it?

Or, to put in the terms Millicent might: what are the potential readers for this book already reading? Why are they reading it? What about this book is likely to appeal to those same readers?

But let’s not get ahead of ourselves. Your book is about something other than its protagonist, right? That something has probably been written about before — so why not find out how those books were marketed, to glean inspiration about how to market yours? (As Pablo Picasso was reportedly fond of saying, “Bad artists copy. Good artists steal.”)

Or you can approach it even more straightforwardly: pick an element of your story that might make your ideal reader pick up your book. It’s set on a farm; the protagonist’s sister has multiple sclerosis; the characters keep going to a drive-in movie theatre. Any running theme is legitimate subject matter for marketing purposes.

Then ask yourself: who might be interested in this subject? How many small family farms are there in the US? Just how many people have multiple sclerosis? Who is likely to remember drive-in theatres fondly?

Getting the picture? Might not people who are already interested in that topic — and, ideally, are already demonstrating that interest by buying books about it — be reasonably regarded as potential readers for your book? What books do these readers already buy? Who are their favorite living authors, and what traits do your books share with theirs?

While we’re at it, who represents these readers’ favorite authors, and would those agents be interested in your book?

Is tracking down all of this information bound to be a lot of work? Yes, possibly, but as the Internet has made performing such research quite a bit easier than it was at any previous point in human history, you’re probably not going to garner any sympathy from Millicent. (Word to the wise: just because information is posted online doesn’t mean it is true; it’s worth your while to double-check with credible sources. Why, just last month, a Wikipedia spokesperson told an interviewer that the site is not intended to be anyone’s only source of information; it’s designed to give an overview of a subject.) But just as performing background research on who agents are and what they represent will enable you to target your queries more effectively than indiscriminate mass mailings to everyone who has ever sold a book in your book category, doing a bit of digging on your target audience before you send out your queries will save you time in the long run.

Still at a loss about how to begin about gathering this data, or even what information you should be gathering? As it happens, I’ve written about these issues at some length — and have carefully hidden the relevant posts under the obscure monikers IDENTIFYING YOUR TARGET MARKET and YOUR BOOK’S SELLING POINTS in the category list at right. Those posts should give you quite a bit of material for brainstorming.

Do I hear some disgruntled muttering out there? “I’m not a marketer; I’m a writer,” I hear some of you say. “How the heck should I know who is going to buy my book? And anyway, shouldn’t a well-written book be its own justification to anyone but a money-grubbing philistine?”

Well, yes, in a perfect world — or one without a competitive market. But neither is, alas, the world in which we currently live.

As nice as it would be if readers flocked to buy our books simply because we had invested a whole lot of time in writing them, no potential book buyer is interested in EVERY book on the market, right? There are enough beautifully-written books out there that most readers expect to be offered something else as well: an exciting plot, for instance, or information about an interesting phenomenon.

To pitch or query your book successfully, you’re going to need to be able to make it look to the philistines like a good investment.

And before anybody out there gets huffy about how the industry really ought to publish gorgeously-written books for art’s sake alone, rather than books that are likely to appeal to a particular demographic, think about what the pure art route would mean from the editor’s perspective: if she can realistically bring only 4 books to press in the next year (not an unusually low per-editor number, by the way), how many of them can be serious marketing risks, without placing herself in danger of losing her job? Especially in this economy, when the major publishers have been trimming their editorial staffs.

As with choosing a book category, it pays to be specific. For one thing, it will make your query stand out from the crowd. And PLEASE, for your own sake, avoid the oh-so-common trap of the dismissive too-broad answer, especially the ever-popular women everywhere will be interested in this book; every American will want to buy this; it’s a natural for Oprah. Even in the extremely unlikely event that any of these statements is literally true in your book’s case, agents and editors hear such statements so often that by this point in human history, they simply tune them out.

Make sure your target market is defined believably — but don’t be afraid to use your imagination. Is your ideal reader a college-educated woman in her thirties or forties? Is it a girl aged 10-13 who doesn’t quite fit in with her classmates? Is it an office worker who likes easy-to-follow plots to peruse while he’s running on the treadmill? Is it a working grandmother who fears she will never be able to afford to retire? Is it a commuter who reads on the bus for a couple of hours a day, seeking an escape from a dull, dead-end job?

While these may sound like narrow definitions, each actually represents an immense group of people, and a group that buys a heck of a lot of books. Give some thought to who they are, and what they will get out of your book.

Or, to put a smilier face upon it, how will this reader’s life be improved by reading this particular book, as opposed to any other? Why will the book speak to her?

Again, be as specific as you can. As with book category, if you explain in nebulous terms who you expect to read your book, you will simply not be speaking the language of agents and editors.

Try to think of learning to speak this language as less of an annoying hurdle than as another step toward assembling a serious writer’s bag of marketing tools, a collection that will, I hope, serve you well throughout the rest of your writing life. Learning to figure out a book’s ideal readership, how to identify a selling point, coming to describe a book in the manner the industry best understands — these are all skills that transcend the agent-finding stage of a writer’s career.

More thoughts on marketing your work follow at 10 am. In the meantime, keep up the good work!

Querypalooza, part III: eschewing the classic annoyance triggers, or, once the egg is broken, how are you going to put it back into the carton?

cracked eggs

Are you still hanging in there after 6 pm’s packed-to-the-gills post, campers? Good for you. In deference to anyone who might happen to be sleeping next to someone reading this, I’m going to keep it down in this, the third post in our Querypalooza series (which began at 10 am yesterday morning, for those of you just tuning in; I shall be posting every 8 hours or so throughout Labor Day weekend.)

So get comfortable, and we’ll warm up to the hardcore discussion of query letters in a casual manner, with a nice, calming, verdure-based anecdote about interpersonal vitriol.

Until a couple of months ago, we lived next door to people who simply couldn’t abide trees, or indeed, greenery in any form. I’m not talking about a minor antipathy to swaying cedars, either — the mere sight of any leaf-bearing living thing irritated the adults in this family into a frenzy of resentment.

Particularly if the leaf in question happened to detach itself from its parent plant and respond to gravity. Not so much as a stray blade of grass ever seemed to evade their notice: their yard could not have had more impervious surfaces if it were an industrial kitchen.

At least twice a year, the Smiths (not their real name, but a clever pseudonym designed to hide their true identities) would demand that we chop down our magnificent willow tree. The rest of the time, they contented themselves with scowling at our ornamental crabapple, refusing gifts of homegrown pears, and swearing audibly throughout the entirety of their every-other-day concrete-sweeping extravaganzas. That last ritual began just after they very pointedly ripped out their (uncovered, with five children in residence) swimming pool because, they told us huffily, OTHER PEOPLE’S leaves kept blowing into it.

Just between us, we like trees on our side of the fence. So did the people who owned the house before us, and so do all of our neighbors except the dreaded Smiths. We live in Seattle, for heaven’s sake, where a proposal to rip out a single 100-year-old cedar on private property typically attracts fifty citizens to a public meeting to howl in protest. In fact, prior to a recent city council election, I received more than one circular explaining where all the candidates stood on trees (sometimes literally, judging by the photographs) and their possible removal.

If I were a tree forced to live in an urban environment, in short, I’d definitely move here.

So in the Smith’s view, we were far from their only inconsiderate neighbors — we are merely the geographically closest in a municipality gone greenery-mad. We were, however, the only locals who kept bringing them holiday cookies in the hope of smoothing things over, as well as the only ones to tell them to go ahead and cut off branches at the property line, as is their right.

This neighborly behavior did not win us any Brownie points with the Smiths, alas, and with good reason: long after the cookies disappeared down their gullets, our willow tree still greeted them every morning by waving its abundant leaves at them. I don’t know if you’ve ever lived in close proximity to one of these gracefully-swaying giants, but they have two habits that drive people like the Smiths nuts: they love dropping leaves that are, unfortunately, susceptible to both gravity and wind, and they just adore snaking their branches into places where there aren’t other trees.

Like, say, the parking lot that was the Smiths’ yard.

Thus, I cannot truthfully say I was surprised to walk into our yard to discover Mr. Smith ten feet up in the willow, hacksaw in hand and murder in his eye. (I talked him down before any branches fell.) Nor was I stunned when the Smiths tore down the fence between our yards, propping the old fence on our lilac and laurel for a few weeks, apparently in the hope that the trees wouldn’t like it much. (They didn’t, but they survived.) Or when the two trees closest to the new fence shriveled up and died (dropping MASSES of leaves in the process, mostly on the Smith’s concrete) because someone had apparently dumped a bunch of weed killer on them.

The arborist said he sees that a lot.

In the interest of maintaining good relationships on the block, we let all it all go, apart from telling Mr. Smith that our insurance wouldn’t cover neighbors plummeting from our tree and laughing as though his repeated requests that we remove the willow taller than our house were a tremendously funny joke that just keeps getting more humorous with each telling. We just stopped plant anything close to the fence and heroically resisted the urge to shake our trees just before one of the Smiths’ immensely noisy yard parties.

From the Smiths’ point of view, of course, this response was unsatisfactory in the extreme: from their perspective, we held all the power, as we were the stewards of the tallest trees in the neighborhood. (Which shade a stream that runs off to a salmon breeding ground; we are the ones who explain to new neighbors not to use anything toxic on their yards, lest it run into the stream.) We were the harborers of raccoons, the protectors of the possums, the defenders of that unsightly hawks’ next.

To them, we had a monopoly on the ability to change the situation, and that, to put it mildly, irks them so much that each spring, I trembled for the baby hawks.

Seen from our side of the fence, though, the Smiths possessed a far from insignificant power: the ability to annoy us by molesting wildlife, intimidating our cat, and poisoning our trees. We quietly took defensive steps, trying to avoid open confrontation, but we could not always protect ourselves or our furry friends. (Because I love you people, I’ll spare you the story of what happened when someone in the neighborhood fed the mother of three small raccoon cubs wet cat foot with broken glass mixed into it.)

So we, the Smiths, the wildlife, and the rest of the neighborhood lived in a state of uneasy détente, at least until the day we were moving the debris from the dead trees. Even though our efforts were speeded by audible cheering from the Smiths’ house, I could have sworn that we had cleared the ground. Yet a couple of days later, branches littered our side of the fence again. We carted those away, only to discover the following week piles of leaves that had apparently fallen from trees that were no longer there.

The Smiths had evidently decided to start dumping fallen leaves over the fence. That showed us, didn’t it?

Why am I sharing this lengthy tale of woe and uproar, other than to demonstrate my confidence that no one on the Smiths’ side of the fence reads? Because our situation with the neighbors so closely paralleled the relationship between agents and many of the aspiring writers who query them.

Yes, really: by everyone’s admission, the agents own the trees — but that doesn’t mean that aspiring writers don’t resent clearing up the leaves. Or that they don’t in their own small ways have the ability to annoy agents quite a bit.

I sense some of you settling in to enjoy my account of this. “Pop some popcorn, Martha,” long-time query-resenters cry. “We’re going to have us some entertainment!”

Don’t get your hopes up — most of these annoyance tactics are only visible from the agents’ side of the fence. Completely generic Dear Agent letters, for instance. Sneaking a few extra lines above the prescribed page into an e-mailed query letter because, after all, what agency screener is going to have time to check that whether it ran longer? Shrinking the margins and/or the typeface on a paper query so that while it is technically a single page, it contains a page and a half’s worth of words. Deciding that the agency website didn’t really mean it about sending only the first five pages with the query, since something really great happens on page 6 of yours. Continuing to e-mail after a rejection, trying to plead the book’s case. Telephoning at all, ever.

Oh, and all of those nit-picky little manuscript problems we have been discussing all summer. Including any or all of those can be a trifle annoying, too.

Think about that, I implore you, the next time you are tempted to bend an agency or contest’s submission rules. While dumping the leaves over the fence might well make the Smiths feel better, it certainly didn’t render them any more likely to convince us to rip out all of our trees; if anything, it’s made us more protective of them.

By the same token, aspiring writers’ attempts to force agents to change the way they do business by ignoring stated guidelines and industry-wide expectations doesn’t achieve the desired effect, either. It merely prompts agencies to adopt more and more draconian means of weeding out submissions.

Nobody wins, in short.

While you’re thoughtfully crunching popcorn and turning that little parable over in your mind, I’m going to switch sides and talk about that great annoyer of the fine folks on the other side of the querying-and-submission fence, querying fatigue.

Those of you who have been seeking agents for a while are familiar with the phenomenon, right? It’s that dragging, soul-sucking feeling that every querier — and submitter, and contest entrant — feels if and when that SASE comes back stuffed with a rejection. “Oh, God,” every writer thinks in that moment, “I have to do this again?”

Unfortunately, if an aspiring writer wants to land an agent, get a book published by press large or small instead of self-publishing, or win a literary contest, s/he DOES need to pick that ego off the ground and keep moving forward.

Stop glaring at me — that’s just a fact.

Yes, querying is a tough row to hoe, both technically and psychologically. But here’s a comforting thought to bear in mind: someone who reads only your query, or even your query and synopsis, cannot logically be rejecting your BOOK, or even your writing.

Why did that make some of you gasp? Logically speaking, to pass a legitimate opinion on either, she would have to read some of your manuscript.

I’m quite serious about this — aspiring writers too often beat themselves up unduly over query rejections, and it just doesn’t make sense. Unless the agency you are querying is one of the increasingly common ones that asks querants to include a brief writing sample, what is rejected in a query letter is either the letter itself (for unprofessionalism, lack of clarity, or simply not being a kind of book that particular agent represents), the premise of the book, or the book category.

Those are the only possibilities, if all you sent was a query. So, if you think about it, there is NO WAY that even a stack of rejection letters reaching to the moon could be a rejection of your talents as a writer, provided those rejections came entirely from cold querying.

Makes you feel just the tiniest bit better to think of rejections that way, doesn’t it?

“But Anne,” some of you protest through a mouthful of popcorn, “I make a special point of querying only agencies whose websites ask me to imbed a few pages in my e-query or on its submission form. So when those folks reject me — or more commonly these days, just don’t respond — I should take that as a rejection of my writing talent and/or book, right, and not just of my query?”

Not necessarily. You have no way of knowing whether the rejection happened before Millicent finished reading the query (the most frequent choice), after she finished reading it, on page 1 of the writing sample, or at the end of it. All you know for sure is that something in your query packet triggered rejection.

The query is the most sensible first choice for reexamination, since it’s the part of the query packet that any Millicent would read first — or at all. After all, if the query itself didn’t grab her attention (or if it dumped any of those pesky leaves over her fence), it’s unlikely to the point of laughability that she read the attached pages.

In response to all of those jaws I just heard hitting the floor, allow me to repeat that: typically, professional readers stop reading the instant they hit a red flag. True of Millicents, true of contest judges, even frequently true of editors. Sorry to be the one to break that to you.

The vast majority of queriers and pitchers do not understand this. They think, and not without some justification, that if an agent’s website asks for ten pages of text, that someone at the agency is going to be standing over Millicent with a whip and a chair, forcing her to read that last syllable on p. 10 before making up her mind whether to reject the query.

Just doesn’t happen. Nor would it be fair to our Millie if it did. In practice, she simply does not have the time to scan every syllable.

Even at a mere 30 seconds per query — far less than writers would like, but still, about average — screening 800-1200 queries per week would equal one full work day each week doing absolutely nothing else…like, say, reading all of those submissions from aspiring writers whose pages she actually requested.

Besides, from her point of view, why should she take the time to read the entirety of a query letter whose first paragraph or two is covered with those annoying leaves? “Someone ought to take a rake to this letter,” she grumbles, slurping down her latte. “Next!”

A pop quiz, to see if you’ve been paying attention: is the best strategic response to this kind of rejection to

(a) decide that the rejection constitutes the entire publishing world’s condemnation of the entire book and/or your talent as a writer, and never query again?

(b) conclude that the manuscript itself was at fault, and frantically revise it for a year before querying again?

(c) e-mail the agency repeatedly, pointing out all of your manuscript’s finer points in an effort to get them to change their minds about rejecting your query?

(d) insist that Millicent was a fool and send out exactly the same query packet to the next agency?

(e) scrutinize both the query and the pages for possible red flags, then send out fresh queries as soon as possible thereafter?

If you said (a), you’re like half the unpublished writers in North America: not bad company, but also engaging in behavior that renders getting picked up by an agent (or winning a contest, for that matter) utterly impossible. I’ve said it before, and I’ll doubtless say it again: even a thoughtful rejection is only one reader’s opinion; no single rejection of a query or submission could possibly equal the condemnation of the entire publishing industry.

If you said (b), you’re like many, many conscientious aspiring writers: willing, even eager to believe that your writing must be faulty; if not, any agency in the world would have snapped it up, right? (See the previous paragraph on the probability of a single Millicent’s reaction being an infallible indicator of that.)

If you said (c), I hope you find throwing those leaves over the fence satisfying. Just be aware that it’s not going to convince Millicent or her boss to chop down the willow.

If you said (d), well, at least you have no illusions that need to be shattered. You are tenacious and believe in your work. Best of luck to you — but after the tenth or fifteenth rejection, you might want to consider the possibility that there are a few leaves marring the beauty of your query letter or opening pages.

If you said (e), congratulations: you have found a healthy balance between pride and practicality. Keep pushing forward.

While we’re considering the possibility of fallen leaves, let me bring up the most common fallen leaf of all: boasting about the writing quality, originality of the book concept, or future literary importance of the writer in the query. If your query contains even a hint of this, take it out immediately.

Why, you ask? Agents and editors tend to be wary of aspiring writers who praise their own work, and rightly so. To use a rather crude analogy, boasts in queries come across like a drunk’s insistence that he can beat up everybody else in the bar, or (to get even cruder) like a personal ad whose author claims that he’s a wizard in bed.

He’s MAKING the bed, naturally, children. Go clean up your respective rooms.

My point is, if the guy were really all that great at either, wouldn’t other people be singing his praises? Isn’t the proof of the pudding, as they say, in the eating?

Even if you are feeling fairly confident that your query does not stray into the realm of self-review, you might want to ask someone whose reading eye you trust to take a gander at your query, to double-check that you’ve removed every last scintilla. Why? Well, aspiring writers are not always aware that they’ve crossed the line from confident presentation to boasting.

To be fair, the line can be a mite blurry. As thoughtful reader Jake asked some time back, in the midst of one of my rhapsodies on pitching:

I’ve been applying this series to query writing, and I think I’ve written a pretty good elevator speech to use as a second paragraph, but there’s something that bothers me.

We’ve been told countless times not to write teasers or book-jacket blurbs when trying to pick up an agent. (”Those damned writer tricks,” I think was the term that was used)

I’m wondering exactly where the line between blurbs and elevator speeches are, and how can I know when I’ve crossed it. Any tips there?

Jake, this is a great question, one that I wish more queriers would ask themselves. The short answer:

A good elevator speech/descriptive paragraph in a query letter describes the content of a book in a clear, concise manner, relying upon intriguing specifics to entice a professional reader into wanting to see actual pages of the book in question.

whereas

A back jacket blurb is a micro-review of a book, commenting upon its strengths, usually in general terms. Usually, these are written by someone other than the author, as with the blurbs that appear on book jackets.

The former is a (brief, admittedly) sample of the author’s storytelling skill; the latter is promotional copy. To translate that into the terms of this post, the first’s appearance in a query letter is professional, while the second is a shovelful of fallen leaves.

Many, if not most, queriers make the mistake of regarding query letters — and surprisingly often synopses, especially those submitted for contest entry, as well — as occasions for the good old American hard sell, boasting when they should instead be demonstrating. Or, to put it in more writerly language, telling how great the book in question is rather than showing it.

From Millicent’s perspective — as well as her Aunt Mehitabel’s when she is judging a contest entry — the difference is indeed glaring. So how, as Jake so asks insightfully, is a querier to know when he’s crossed the line between them?

As agents like to say, it all depends on the writing, and as my long-term readers are already aware, I’m no fan of hard-and-fast rules. However, here are a couple of simple follow-up questions to ask while considering the issue:

(1) Does my descriptive paragraph actually describe what the book is about, or does it pass a value judgment on it?
Remember, if Millicent can’t tell her boss what your book is about, she’s going to have a hard time recommending that the agency pick it up. So go ahead and tell her; resist the temptation to use your dream back-jacket blurb.

The typical back-jacket blurb isn’t intended to describe the book’s content — it’s to praise it, in the hope of attracting readers. And as counter-intuitive as most queriers seem to find it, the goal of a query letter is not to praise the book, but to pique interest in it.

See the difference? Millicent does. So do her Aunt Mehitabel and her cousin Maury, who screens manuscripts for an editor at a major publishing house.

(2) Does my query present the book as a reviewer might, in terms of the reader’s potential enjoyment, assessment of writing quality, speculation about sales potential, and assertions that it might make a good movie? Or does my query talk about the book in the terms an agent might actually use to try to sell it to an editor at a publishing house?

I’ve said it before, and I’ll no doubt say it again: an effective query describes a book in the vocabulary of the publishing industry, not in terms of general praise. (If you’re not certain how to do that, don’t worry — we’ll be getting to that later this weekend.)

(3) Are the sentences that strike me as possibly blurb-like actually necessary to the query letter, or are they extraneous?
I hate to be the one to break it to you, but the average query letter is crammed to the gills with unnecessary verbiage. Just as your garden-variety unprepared pitcher tends to ramble on about how difficult it has been to find an agent for her book, what subplots it contains, and what inspired her to write the darned thing in the first place, queriers often veer off-track to discuss everything from their hopes and dreams about how well the book could sell (hence our old friend, “It’s a natural for Oprah!”) to mentioning what their kith, kin, and writing teachers thought of it (“They say it’s a natural for Oprah!”) to thoughtfully listing all of the reasons that the agent being queried SHOULDN’T pick it up (“You probably won’t be interested, because this isn’t the kind of book that ends up on Oprah.”)

To Millicent and her fellow screeners, none of these observations are relevant. You don’t have very much space in a query letter; use it to provide only the information that’s required.

(4) Does my query make all of the points I need it to make?
Oh, you may laugh, but humor me for a moment while we go over the basics. A successful query letter has at minimum ALL of the following traits:

* it is clear,

* it is less than 1 page (single-spaced),

* it describes the book’s premise (not the entire book; that’s the job of the synopsis) in an engaging manner,

* it is politely worded,

* it states unequivocally what kind of book is being pitched, using a book category that already exists in the publishing industry, rather than one the writer has simply made up,

* it mentions whether the book in question is fiction or nonfiction,

* if it is nonfiction, it includes some description of the writer’s platform (credentials for writing the book, including expertise and/or celebrity status),

* it includes a SASE (if it is being sent via regular mail) or full contact information for the querier, and

* it is addressed to a specific agent with a successful track record in representing the type of book it describes.

You would not believe how few query letters that agencies receive actually have all of these traits. (Yes, even the fiction/nonfiction bit is often omitted.) And to be brutally blunt about it, agents rather like that, because, as I mentioned in my last, it makes it oh-so-easy to reject 85% of what they receive within seconds.

No fuss, no muss, no reading beyond, say, line 5. Again, sound familiar?

A particularly common omission: the book category. Many writers just don’t know that the industry runs on book categories, not vague descriptions. That’s unfortunate, because it would be literally impossible for an agent to sell a book to a publisher without a category label.

Other writers, bless their warm, fuzzy, and devious hearts, think that they are being clever by omitting it, lest their work be rejected on category grounds. “This agency doesn’t represent mysteries,” this type of strategizer thinks, “so I just won’t tell them what kind of book I’ve written until after they’ve fallen in love with my writing.”

I have a shocking bit of news for you, Napolèon: publishing simply doesn’t work that way; if they do not know where it will eventually rest on a shelf in Barnes & Noble, they’re not going to read it at all.

Yes, for most books, particularly novels, there can be legitimate debate about which shelf would most happily house it, and agents recategorize their clients’ work all the time (it’s happened to me, and recently). However, people in the industry speak and even think of books by category.

Trust me, you’re not going to win any Brownie points with them by making them guess what kind of book you’re trying to get them to read.

If you don’t know how to figure out your book’s category, or why you shouldn’t just make one up, please, I implore you, click on the HOW TO FIGURE OUT YOUR BOOK’S category on the archive list at right before you send out your next query letter. Or pitch. Or, really, before you or anything you’ve written comes within ten feet of anyone even vaguely affiliated with the publishing industry.

But I’m veering off into specifics, amn’t I? We were talking about general principles.

(5) Does my query make my book sound appealing — not just to any agent, but to the kind of agent who would be the best fit for my writing?
You wouldn’t believe how many blank stares I get when I ask this one in my classes, but as I’ve pointed out before, you don’t want just any agent to represent your work; you want one with the right connections to sell it to an editor, right?

That’s not a match-up that’s likely to occur through blind dating, if you catch my drift. You need to look for someone who shares your interests.

I find that it often helps aspiring writers to think of their query letters as personal ads for their books. (Don’t pretend you’re unfamiliar with the style: everyone reads them from time to time, if only to see what the new kink du jour is.) In it, you are introducing your book to someone with whom you are hoping it will have a long-term relationship – which, ideally, it will be; I have relatives with whom I have less frequent and less cordial contact than with my agent – and as such, you are trying to make a good impression.

So which do you think is more likely to draw a total stranger to you, ambiguity or specificity in how you describe yourself?

To put it another way, are you using the blurb or demonstration style? Do you, as so many personal ads and queries do, describe yourself in only the vaguest terms, hoping that Mr. or Ms. Right will read your mind correctly and pick yours out of the crowd of ads? Or do you figure out precisely what it is you want from a potential partner, as well as what you have to give in return, and spell it out?

To the eye of an agent or screener who sees hundreds of these appeals per week, writers who do not specify book categories are like personal ad placers who forget to list minor points like their genders or sexual orientation. It really is that basic, in their world.

And writers who hedge their bets by describing their books in hybrid terms, as in it’s a cross between a political thriller and a gentle romance, with helpful gardening tips thrown in, are to professional eyes the equivalent of personal ad placers so insecure about their own appeal that they say they are into long walks on the beach, javelin throwing, or whatever.

Trust me, to the eyes of the industry, this kind of complexity doesn’t make you look interesting, or your book a genre-crosser. To them, it looks at best like an attempt to curry favor by indicating that the writer in question is willing to manhandle his book in order to make it anything the agent wants.

At worst, it comes across as the writer’s being so solipsistic that he assumes that it’s the query-reader’s job to guess what whatever means in this context. And we all know by now how agents feel about writers who waste their time, don’t we?

Don’t make ‘em guess; be specific, and describe your work in the language they understand. Because otherwise, they’re just not going to understand the book you are offering well enough to know that any agent in her right mind — at least, anyone who has a substantial and successful track record in selling your category of book — should ask to read all or part of it with all possible dispatch.

I know you’re up to this challenge; I can feel it. Don’t worry, though — you don’t need to pull it off within the next thirty seconds, regardless of what that rush of adrenaline just told you.

But don’t, whatever you do, vent your completely understandable frustration in self-defeating leaf-dumping. It’s a waste of energy, and it will not get you what you want.

More discussion of the ins and outs of querying follows at 10 am, naturally. Sweet dreams, campers, and keep up the good work!

First pages that grab: Normal Is What You Know, by 2010 Author! Author! Award for Expressive Excellence in Memoir winner Jennifer Lyng

jennifer_lyng

Is everyone getting excited for Querypalooza this coming weekend? I hope so; although I frequently teach query letter-development boot camps, I’ve never before done a weekend seminar here on Author! Author! The timing really couldn’t be better, however: as we had discussed early last month, most of the NYC-based publishing world goes on vacation from the end of the second week of August through Labor Day. So there really wasn’t much point querying recently.

Especially for those of you devoted to querying via e-mail. I’m not a big advocate of electronic querying in general, unless the agent of your dreams absolutely insists upon it: it’s significantly less time-consuming to reject via e-mail. That’s especially important to realize around this time of year, for just as e-queries sent between Thanksgiving and Christmas tend to pile up, to be read in droves when Millicent the agency screener is back from vacation, August-sent e-queries usually end up being read in an unusually great hurry (even by Millie’s standards). And since the quickest way to clear an e-query out of her inbox is to reject it…

Human nature, I’m afraid. Who doesn’t rush through the backlog on one’s desk after a few days out of the office?

What wisdom may we derive from this set of depressing observations? Well, for starters, it’s a safe bet that our Millicent is going to be pretty swamped right after Labor Day — so whatever you do, campers, do not send out an e-query between now and then.

Trust me, you do not want your query to be the 512th in her inbox. If you must e-query, wait a few days, until her inbox no longer looks like it was the RSVP site for Chelsea Clinton’s wedding.

So much for today’s cautions. On to the fun part: awarding a prize.

Today, I shall be discussing the 2010 Author! Author! Award for Expressive Excellence in Memoir winner, Jennifer Lyng’s NORMAL IS WHAT YOU KNOW. As with the three other A!A!AEE winners this year, Jennifer also won the Grand Prize in the Author! Author!/WHISPER Great First Page Made Even Better Contest.

After yesterday’s very technical discussion on the merits and liabilities of the A!A!AEE winner in Adult Fiction, I thought it might make for a nice change of pace to discuss this entry on a more visceral level — which is, not entirely coincidentally, the level at which the judges most enthusiastically responded to it. And, while we’re at it, to talk a little bit about how differently memoir tends to be evaluated from fiction at the submission and contest-judging stages.

For starters, as I hope most of you memoirists are already aware, the vast majority of memoirs currently acquired by publishers in the United States are sold via a book proposal, not an entire manuscript. That means, in effect, that a memoirist not have to have a complete draft in hand before beginning to query; technically, all that’s required is a book proposal and a beautifully-polished sample chapter or two.

Does that giant collective gasp mean that some of you had heard otherwise? I’m not entirely surprised; misinformation on this subject has been circulating rampantly around the writers’ conference circuit for at least a decade. But as an author who has successfully garnered publication offers for two memoir book proposals, I’m living proof that the you-must-write-the-whole-thing rumor just isn’t true.

For those of you who are already sprinting toward the archive list at right, you’ll find the guidance you’re seeking under the aptly-named HOW TO WRITE A BOOK PROPOSAL and HOW TO FORMAT A BOOK PROPOSAL categories. You’re welcome.

To be fair, though, one does encounter memoir agents who state categorically in their submission guidelines that they will only read the work of first-time memoirists, but that certainly is not an industry-wide preference. Prudently, these agents want to make sure before they sign a new writer that (a) she has a gripping book-length story to tell (not always apparent in the first draft of a proposal), (b) she has the writing chops to tell it well (ditto), and (c) she is already aware that writing a truly revealing memoir is awfully hard work, emotionally speaking.

Obviously, it is a whole lot easier to tell whether any or all of these thing are true if the writer has already produced a full draft. No imagination required: the potential of the book may simply be evaluated on the manuscript page, like a novel.

But even after a manuscript proves itself on (a), (b), and (c) levels, the acquiring agent will probably expect the by-now-exhausted writer to toss off a book proposal, anyway. That’s how memoir is sold in this country, you know.

(a), (b), and (c) are not the only reasons a cautious agent might want to see the whole thing right off the bat, though. Many a promising memoir heralded by an excellent book proposal has never seen the light of day as a book. And not just because first memoirs by non-celebrity writers have become significantly harder for agents to sell in the post-A MILLION LITTLE PIECES literary world. As I mentioned above, the darned things are emotionally draining to write.

Even for those lucky memoirists whose books’ publication is not stymied by threatened $2 million lawsuits. (Long-time readers, can you believe that as of last month, my A FAMILY DARKLY has been on hold for FIVE YEARS?)

The trouble is, a memoirist may not realize just how draining the process can be until he’s well into the writing process — which is to say, for a memoir sold on a proposal, perhaps not until after he’s penned the proposal or even sold the book. It can take a while to reconstruct one’s own past substantively enough to be able to write about it, after all. Unfortunately for personal happiness, but fortunately for the emotional truth of memoir, the brain and the body do not always make a strong distinction between a vividly-recalled event and one that is actually happening in the moment.

Please think about that, the next time you pick up a beautifully-written memoir on a searingly painful subject. The author had to walk through fire twice in order to tell you about her experience.

Which brings me back to Jennifer Lyng’s powerful entry. Frankly, the judges had not originally planned to have a separate memoir category in the Author! Author!/WHISPER Great First Page Made Even Better Contest; when I set up Category II: Adult Fiction and Memoir, I had anticipated simply including any winning memoirs in the general adult category.

Then we read Jennifer’s entry. It was clear right away that memoir deserved its own category.

Actually, I probably should have designed the contest that way in the first place: after all, as we discussed above, memoirs are not usually submitted in the same manner as novels. Yes, grabbing Millicent by the bottom of page 1 is still important, but let’s face it, if she has to plow through 30-50 pages of marketing material before she gets to it — sample chapters are placed at the end of proposals, typically — she’s probably not going to make it to page 1 if she is not already at least slightly interested in the subject matter.

That’s why for this contest, the judges read the memoir entrants’ brief book descriptions prior to turning to the first page, instead of the other way around. The result was a reading that more closely resembled how Millicent would approach the first page of a memoir.

Happily, Jennifer’s description was a lulu. So much so, in fact, that one of the judges immediately suggested, “Maybe you should run this on the blog to show queriers that it is actually possible to intrigue a reader with a one-paragraph description.”

Good idea, judge. Here it is, in all of its glory:

How does a child live with the man she believes killed her mother? My book, a combination of memoir and true crime, will answer that question, as well as detail the murder trial that took 17 years to unfold — one with no body, weapon or eyewitness.

Wow. You already want to pick up that book, right?

It also — and this is remarkable in a blurb this short — answers one of the first two questions the pros invariably ask about a non-celebrity memoir: is this a story that only this author could tell? If not, why is this author uniquely qualified to tell it in this particular way? Jennifer addresses these salient issues even more fully in her one-page description:

Normal is synopsis

Sends chills up your spine, doesn’t it? If you were Millicent, wouldn’t you run, not walk, to the first page of the sample chapter, to see how well the person who lived through this remarkable set of events can write?

As it happens, quite well. Here is Jennifer’s first page, precisely as the judges saw it.

Lyng entry page 1

What do you think? More importantly for submission purposes, if you were Millicent and basing your decision whether to read on solely upon the descriptions above and this first page, would you? And if you were Millie’s boss, what conclusions would you leap to about (a), (b), and (c)?

The judges felt (and I concur) that this first page has a lot of promise — but not for the same reasons that a similarly-written novel opening might. Remember, the single biggest way in which fiction and nonfiction first pages are read differently is that it is ASSUMED that the nonfiction manuscript will be rewritten to the acquiring editor’s specifications. It is still to be written: the proposal is in essence the job application the writer submits to the publishing house in hopes of being paid to write it. A novel, on the other hand, is expected to be print-ready by the time the writer submits it to an agency.

Admittedly, agents often ask novelists for significant revisions after the representation contract is signed. So do editors, either before or after they acquire a manuscript. That may seem odd, given that they expect fiction to be polished to a high shine before they see it, but it makes abundant sense from a professional point of view: a writer who has the skills to perfect a submission, they reason, is the best candidate for making good revisions.

Part of the point of selling a memoir — or any nonfiction book, for that matter — via a book proposal, rather than a manuscript, is that the publisher will be able to tell the writer how it should be written. Although book proposals always include an annotated table of contents, it’s not at all unusual for an acquiring editor to ask for different chapters to appear in the finished book, for instance. It’s not even all that uncommon for the editor to request slight changes in authorial voice.

I mention all this in part because I suspect some of you novelists are going to be a smidge shocked when I show you how Millicent might respond to this first page on a sentence-by-sentence level. She’s expecting it to be revised between now and publication, so why not go to town on the feedback?

Lyng p 1 edited

(If you’re having a spot of trouble reading the comments, try enlarging the image by holding down the COMMAND key while pressing the + button. And no, I hadn’t realized that the light in this room was so very golden.)

Most of these points are pretty self-explanatory — beginning the page with the moment of dread, for instance, rather than showing a moment of normalcy first for contrast — but I want to take a minute to talk about the ones that turn up most often in memoir. I would have flagged the percussive repetition of my mother on any first page, but does anyone have a wild guess about why this redundancy is especially dangerous on the first page of a memoir?

Give up? It’s because virtually every first-time memoirist consistently refers to relatives as my mother, my father, my sister, and so forth, just as they would in a verbal anecdote. That’s fine in speech, but on the printed page, a constant reminder of characters’ relationship to the narrator quickly becomes tedious for the reader.

“What’s wrong,” Millicent fumes, “with referring to all of these people by NAME? They’re characters in a book, for heaven’s sake!”

That objection is relevant even in a case like this, where the single most likely name to replace the relationship marker is Mom. Believe it or not, simply changing two of the three my mothers to Mom would make most Millicents like it better.

The moral, should you not already have shouted it toward the sky: the little stuff matters. Especially on page 1.

It’s also both common and dangerous for a memoir to open with a sentence in the passive voice. As this one does: It was a crisp, overcast fall day… Any guesses why this simple statement of fact might raise Millicent’s hackles?

If you immediately cried, “Because it’s in the passive voice, by jingo!” give yourself a gold star for the day. As we have often discussed, the overwhelming majority of professional readers have been trained to regard the passive voice as poor writing. While that’s not quite fair — plenty of very good established authors use the passive voice all the time, after all — it is a belief worth noting.

In fact, I’m going to lay it down as an axiom: never, unless you are actually quoting someone else, use the passive voice on page 1 of a submission. And never, ever, EVER use it in the first sentence of a manuscript, or in the first sentence of any paragraph within the first few pages.

Why is the use of the passive voice more likely to make Millicent’s molars grind if they occupy those particular positions within the text? The first sentence of any paragraph is the one most likely to catch a skimmer’s eye. And if Millicent reads nothing else on page 1, she will take a gander at the first sentence.

The third common first memoir characteristic I’d like you to notice is much subtler than the first two: the emotional distance between the narrator and what is going on. On the first page of a memoir — and in memoir-writing in general — the more the reader can feel that he is observing the action from within the narrator’s body and psyche, the better.

Didn’t expect another axiom so soon, did you? Hey, I was on a roll.

Are some of you having trouble spotting the emotional distance, given how nicely Jennifer has set up the suspense here? A professional reader would appreciate the tangible sense that something awful is about to happen, but would note that while we’re seeing the narrator’s thoughts and reasoning in detail, the narrator is not telling us much about her own feelings, fears, or even physical sensations.

Yes, she mentions needing to go to the bathroom, but is that honestly the most character- or situation-revealing physical sensation the narrative could bring up here? At the risk of overloading this post with axioms, I would like to see this narrative be the protagonist’s head a bit less and in her body and emotions a bit more.

Jennifer’s in luck here: as she has presented this situation, it is particularly rich in opportunities for working in this kind of telling detail. The narrator could have a visceral reaction to the unexpected sensation of the doorknob fighting her hand, or to the sight of the “Sorry we missed you” sign. She could feel a rush of comfort when the dogs bark. Heck, she could even feel the cold coming through her jacket as she stood outside longer than she had expected.

Or — and this would be my first stop, revision-wise — the narrative could give us a peek at the most awful thing that 13-year-old could have imagined resulting in the door’s being locked. Given what the book description has led us to expect, the contrast between the normal fears of a kid and what is about to become her new reality would probably be quite poignant.

But you want to turn the page to find out, don’t you?

That, my friends, is the best possible evidence that a first page is a grabber — and yes, what constitutes a grabber does in fact often vary between fiction and nonfiction. Already, in just this page and her one-paragraph description for her query letter, Jennifer has made it clear that she has a fascinating story to tell, has the writerly tools to tell it well, and is ready to embrace the memoir-writing experience.

It’s as clear as (a), (b), (c), right? Congratulations on a job well done, Jennifer — the judges can’t wait to read the rest of the book.

In future posts, we shall continue apply what we’ve been learning all summer to the great first pages of more contest winners. (You did realize that’s what we’ve been doing, right?) Think of it as a master class in seeing submissions from Millicent’s perspective.

That noble effort will have to wait, however, until after Querypalooza — after so much craft, we’re all ready for a marketing weekend, right? Keep up the good work!

Speaking of dialogue revision, part VI: and then there’s the fine art of doing it right, or, love, agent-style

pre-butchered fir tree

This, I am happy to say, used to be one of the views from my studio window, a sweet fir tree stuffed to the proverbial gills with cavorting crows, mischievous blue jays, and a small family of squirrels deeply devoted, for reasons best known to themselves, to digging up my crocus bulbs, saving them for a month or two, then replanting them in entirely different locations. I used to enjoy watching them before the strange men from the phone company showed up unannounced yesterday and slashed a ten-foot hole in the middle of the tree in order to make room for a half-inch cable scheduled to be installed three months from now. As one does.

Actually, it would have been a twenty-foot hole — quoth the foreman: “But those other branches were, like, in our way! We would have had to work around them!” — had I not managed to hobble out front to stop them in mid-slice. (Never underestimate the moral force of a crutch-wielding Valkyrie with a rudimentary knowledge of property law.) The damage has been done, though: this morning, there are no birds in the defiled tree.

Why does this seem like an apt time to wrap up this series on revising dialogue?

I can tell you why: all too often, in the first glow of enthusiasm following a newly-acquired self-editing tip — or, if you’ve been following our intensive discussions of craft this summer, a whole mess of ‘em — writers will, to put it succinctly, over-cut. Fired up by the time-honored advice to kill their darlings, they hack and slash with gusto, assuming, sometimes incorrectly, that if a line or two of dialogue runs afoul of the freshly-learned rule, the entire speech should go. Or the entire scene. Or the entire chapter.

But not all darlings are apt candidates for slaughter. Sometimes, too-vigorous cutting can do some serious harm to the tree. You don’t want to scare off the pretty birds, after all.

(I know — isn’t it amazing how often my day-to-day life provides PRECISELY the metaphor for what we’ve been discussing? Somebody up there must have a great fondness for blogs. Either that, or a monumental antipathy toward trees.)

Which is to say: not all of the results of revision are necessarily intentional. Over-enthusiastic cutting can, among other things, result in uneven tone, the loss of information the reader might need to know later in the plot, confusion of motivation, the omission of that foreshadowing sneer that alerts the attentive reader to the possibility that the protagonist’s mild-mannered coworker may turn out to be the super villain intent on destroying every ice cream stand in Gotham…

It can lead, in short, to a Frankenstein manuscript. There is no such thing, then, as a revision that would not benefit from a follow-up re-reading of the ENTIRE manuscript (preferably IN HARD COPY and, especially if it is dialogue-heavy, OUT LOUD) to make absolutely certain that the post-cut scenes not only read well on the page, but still pull their weight in the plot.

With that incentive for caution in mind, here is a final post in our revisit to 2009’s Seeing Submissions From the Other Side of the Desk series. Actually, it’s a mash-up of two posts in that series, presented in composite form for your perusing pleasure. When I originally posted the second, John Updike had just died — providing, yet again, a nudge toward a blog-friendly example.

Enjoy! But please, employ your pruning shears judiciously — and sparingly — after reading it.

Are you surprised to see another post on first-page rejection reasons coming after I’ve already gone over the agent-generated list of submission red flags? What can I possibly still have to say on the subject, after nearly three weeks of harping upon it?

Plenty, as it turns out. As excellent and extensive as the agent-generated list was in its day, as full of classic submission problems as any such list could possibly be, the agents in question generated it several years ago. As I’ve been shouting from the rooftops practically since I began writing this blog, the standards for what agents are seeking in a manuscript change all the time, along with the literary market itself.

Contrary to popular belief amongst aspiring writers, good writing, a solid premise, and catchy character names are not necessarily enough to catch an agent’s eye today. Yes, a novel or memoir submission typically needs all of those elements to be successful, but now as ever, it needs something else: to be a book that the agent can picture selling in within not an ideal market, but the one in which s/he is currently attempting to sell books.

Yes, I do realize what I just said: a manuscript could conceivably be perfectly marvelous and still not be what an agent would consider marketable in the literary market right now.

Why right now in particular? Well, agents have always made their living by selling their clients’ work to publishers — since reputable agents don’t charge fees over and above their contracted percentage of a book sale, they make money only when they hawk their clients’ books successfully — but even a cursory glance at PUBLISHERS WEEKLY or PUBLISHERS MARKETPLACE will tell you that these are exceptional times for the publishing industry.

What does this mean for aspiring writers? Probably, that agents will be a bit warier about picking up new clients until the publishing houses decide what their new strategies will be. That, and that vampire books like the TWILIGHT series will continue to get snapped up at a prodigious rate until the next surprise bestseller comes along. {Present-day Anne here: amazingly, although I originally posted this a year and a half ago, this statement remains true. That’s how cautious agents have become.}

So the best thing you could possibly do right now is rush right out and buy 50 books similar to yours — and convince 100,000 of your friends to do the same. Like it or not, that’s now new marketing trends are made.

Since my readership is made up almost exclusively of writers, I’m going to go out on a limb here and assume that none of you like it.

I don’t pretend to be able to predict the next big thing — other than the novel I’m about to finish writing, of course — but there are a few trends in what gets rejected and accepted that I’ve noticed cropping with increasing frequency over the last year or so. Since once a pet peeve is established, it tends to hang around for a while on Millicent the agency screener’s red flag list, it’s probably a good idea to avoid them for the foreseeable future.

I know — kind of ironic, given how opaque the future of publishing is right now. Let’s plow ahead anyway. Some stuff that hasn’t been playing well lately {and, again, this list remains astonishingly current}:

1. Unprofessionally formatted manuscripts.

I know that I harp on this one quite a bit — as evidence and for the benefit of readers new enough to this blog not to have lived through my extensive discussions of what publishing professionals expect manuscripts to look like, please see the HOW TO FORMAT A MANUSCRIPT and STANDARD FORMAT ILLUSTRATED categories on the archive list at right — but it honestly is true that if a submission does not look professional, Millicent is more likely to reject it, regardless of the quality of the writing. Since the volume of queries and submissions has been skyrocketing as the economy has worsened (writing a book is a LOT of people’s Plan B, apparently), she can afford to be even pickier than usual.

Take the time to make it look right.

2. “I’ve seen that before.”

This is a practically inevitable side effect of the aforementioned volume of queries and submissions rising, but standard storylines, stock characters, and literary clichés in general seem to be getting judged more harshly of late, probably because Millicent has been seeing the same things over and over again.

Does this mean that this is a great time for writers who embrace radical originality. Not exactly, because…

3. Fiction that challenges the status quo very strongly.

This is one of the truisms of the publishing industry for the last century — during uncertain economic times, comforting and escapist plot lines tend to sell better. Unfortunate, but true. It has to do with what’s known as the Peanut Butter and Jelly Index: when Americans are feeling insecure about the future, sales of inexpensive comfort foods tend to rise — as do books that make readers all warm and fuzzy.

Historically, agents and editors have followed these trends, shying away from more challenging plot lines, unusual worldviews, and even experimental use of prose. Since I’m personally a big fan of challenging plot lines, unusual worldviews, and experimental use of prose, I’m not all too happy about this, but it might be worth holding off on submitting any of the above for a few months, until the industry has had time to get used to new economic realities.

I know; it’s annoying. {Even more annoying: that this advice is still apt, to a very great extent.}

4. Vocabulary or tone inappropriate to book category.

I’ve been hearing a LOT of complaints in that bar that’s never more than a 100 yards from any literary conference in North America about submissions from writers who don’t seem aware of either the target audience or the conventions of the categories in which they have written books. From coast to coast, Millicents and their bosses have been railing about YA with too-adult word choices, literary fiction with a fourth-grade vocabulary, cynical romances, paranormals where vampires cavort in the sun…

I suspect that the increased pervasiveness of this one is actually an expression of the publishing industry’s smoldering resentment that book sales have dropped; if the writers of these books were actually buying the new releases in their genres, the logic goes, they would be more conversant with what’s selling right now. Having met scads of writers who say, “What do you mean, what do I read? I don’t have time; I’m too busy writing,” I have to say, I have some sympathy with this one.

Remember, from the pros’ point of view, a writer’s being up on the current releases for her type of book is considered a minimum standard of professionalism, not an optional extra. At least take the time to go to a well-stocked bookstore and thumb through the recent releases, to make sure that your submission doesn’t fly too far out of the acceptable range.

5. Narrative voices that read as though the author has swallowed a dictionary.

This is a perennial complaint that’s been getting more play recently, probably because of the convenience of the Thesaurus function in Word, but for Millicent, a submission crammed with what used to be called three-dollar words does not necessarily read as more literate than one that relies upon simpler ones. Especially if — and this problem turns up more often than anyone would like to admit — not all of those words are used correctly.

Or, to put it as some aspiring writers might: without embroiling us in superfluous polysemousness, it must be averred that the aesthetic propensities of a vainglorious tome toward prolixity or indeed even the pseudo-pragmatic co-optation — as by droit du seigneur — of an antiquitarian lexis, whilst purportedly an amendment to the erudition of said opuscule and arguably consanguinean (metaphorically speaking) and perhaps even existentially bound up with its literary apprizal, can all too facilely directionize in the azimuth of fustian grandiloquence or unmanacle unpurposed (or even dystelelogical) consequences on a pith and/or douceur de vivre level vis-à-vis even the most pansophic reader. As Pliny was wont to quip in his cups…

Come on, admit it: this is a BIT over-the-top for YA.

Yes, yes, I know that English is a beautiful language crammed to the gills with fabulous words, but use that thesaurus sparingly: from a professional reader’s point of view, the line between erudite and pretentious can sometimes be pretty thin. Few readers, they argue, will actually stop reading in order to go and look up a word in a novel written in their native tongue.

They speak from personal experience: it’s something Millicent would literally never do while scanning the first few pages of a submission.

Here again, your best guideline is the current market for your type of book: generally speaking, a writer will always be safe sticking to the vocabulary level of recent releases in his book category. If you want to sneak in more obscure words here and there, make sure that their meaning is evident from context. Trust me on this one.

6. Humor that Millicent doesn’t find funny.

Perhaps it’s due to the major presidential candidates’ having employed speechwriters last time around who wrote better jokes for them, but in the last few years, more aspiring writers seem to be trying to incorporate humor into their work. Since genuinely funny writing is a rare and wonderful thing, I can only applaud this trend.

Just make sure that it’s actually funny before you submit it on the page — not just to you and your kith and kin, but to someone who has never met you and is from a completely different background. And no, having one character laugh at a joke another character has just made will not cause Millicent to find it humorous.

Remember, too: nothing dates a manuscript faster than borrowing a joke from the zeitgeist. Particularly if the joke in question is lifted from a sitcom. (Have your parents explain why they ever thought “Whatchoo talkin’ about, Willis?” was funny, children.)

If you choose to open with humor, run your first scene (at least) by a few good, unbiased first readers before submitting it. Even those of us who write comedy professionally are heavily reliant on reader reaction to determine what is and is not legitimately funny.

7. Unlikable protagonists.

This is another golden oldie that’s been cropping up with increasing frequency of late: it’s long been an industry truism that if the reader doesn’t find the protagonist likable, she’s not going to want to follow him through an entire book. And I don’t just mean finding him kind of tolerable; Millicent’s going to want to find the guy actively engaging.

Why might this perennial objection be flying out of Millicent’s mouth more often recently, you ask? Did you read that one above about the Peanut Butter and Jelly Index?

And don’t tell me that your protagonist or narrator becomes more likable as the reader gets to know her. If the writing on page 1 doesn’t grab Millie, it doesn’t matter if the protagonist is marvelous on page 15.

It’s not as though agents or editors open books at random to check out the writing, after all. Millicent honestly does expect to see your best writing on page 1 of your submission — and that since she is going to assume that the writing on page 1 IS your best writing, it’s worth taking exceptional pains over it.

Begin at the beginning, as a reader would, when you revise. Your time investment will bear the greatest returns there. As agents have been known to tell one another when they’re in their Pliny-like cups (in that bar that’s never more than 100 yards from any writers’ conference, natch), they want to fall in love on page 1.

All that being said, a moment of silence, please: John Updike is dead.

When I heard the news — repeatedly; one of the mixed blessings of being widely known as a writer and descendent of a long line of writers is that people very considerately call to break the news to me whenever any well-established author kicks the bucket, as if everyone who has ever set pen to paper were a distant cousin of mine whose death I should not be forced to learn from the standard media sources — I naturally went straight to my bookshelf and glanced through some of his work. In light of our ongoing series on opening pages and the fact that his first novel, THE POORHOUSE FAIR, came out in 1959, I expected his initial pages would, to put it politely, have a tough time making in past today’s Millicents, thus underscoring Updike’s frequently-made point about how literary fiction has been all but brought to earth over the last 40 years.

I was pleased to find that quite the opposite was true: his first pages were grabbers. Take that, eulogists of literary fiction!

More to the point of the latter part of this series, his hooks largely operated not through garish action, but interesting character development. Take a gander, for instance, at the first two paragraphs of THE WITCHES OF EASTWICK (1984):

“And oh yes,” Jane Smart said in her hasty yet purposeful way; each s seemed the black tip of a just-extinguished match held in playful hurt, as children do, against the skin. “Sukie said a man has bought the Lenox mansion.”

“A man?” Alexandra Spofford asked, feeling off-center, her peaceful aura that morning splayed by the assertive word.

Now, we could speculate all day about the probable insecurities of a male author who felt compelled not only to have a female character repeat the word man here, as though the very concept of the Y chromosome were inherently unsettling to heterosexual women (at least the frail kind discombobulated by assertive words) but also to employ splayed, a term commonly associated with the things models do in the centerfolds of men’s magazines, to describe a mental state. It might not be too much of a stretch to assume based upon this opening that Mr. Updike wasn’t picturing much of a female readership for this book when he wrote it — intriguing, since in 1984 as now, women were far and away the most common purchasers of literary fiction.

But none of that concerns us at the moment. Look, I ask you, at how beautifully he has used visceral details to establish both a mood and character in the first lines of this book.

It’s a heck of an opening in general. Let’s take a moment to ponder why: instead of easing the reader into the story by an extensive description of the physical space in which we discover these characters, or the even more common physical description of the characters themselves, Updike introduces these women by providing specific insight into their mental processes and motivations. Instead of just telling us that Jane is mean and Alexandra shy, he shows us through an analogy and word choices that we might not expect.

Yes, what you just thought is absolutely right: this opening would grab Millicent because it’s not only well-written, but surprising.

Seeing all the elements in action helps to clarify what we’ve been talking about, doesn’t it? But while we’re at it, let’s be thorough about this. Quick, without rushing back and checking our initial list of red flags that often lead Millicent to reject a submission on page 1, what might strike her as problematic if she saw this opening in a submission by a brand-new writer today?

If you pointed out the typo in the very first sentence, give yourself a great big gold star for the day. (Technically, there should be a comma between oh and yes; as Mr. Updike was a graduate of my alma mater, I’m relatively certain that he should have been aware of this.) While some Millicents might be kind enough to read past a first sentence grammatical or spelling error, it’s not a foregone conclusion.

Proofread.

While we’re giving out prizes for observation, take a red ribbon out of petty cash if you flagged the repetitive dialogue. As we discussed earlier in this series, repetitive dialogue tends to annoy agents and editors, since they’ve been trained since they were pups to excise redundancy. Besides, characters who simply echo what has already been said tend to come across as less intelligent than those who actually add something new to the conversations in which they participate — always a tad risky in a protagonist.

Anything else? What about the unnecessary tag lines (Jane Smart said, Alexandra Spofford asked), now out of fashion? Since Mr. Updike had already been established in the first rank of North American authors by the time for decades by the time the use of tag lines fell out of fashion, this might seem like an unwarranted quibble, but remember, we’re judging this by the standards that would apply to a writer trying to break into the biz now.

Long-time readers, pull out your hymnals and sing along with me now: an established author can often get away with things that someone new could not.

Did any of you red-flag the semicolon? If Mr. Updike were submitting this to Millicent labeled as anything but literary fiction, you’d be right to consider cutting it. Generally speaking, in fiction that isn’t aimed at a college-educated audience — as literary fiction is, ostensibly, but most fiction is not — semicolons are considered a bit highbrow.

Admittedly, the fact that Millicent regularly sees manuscripts whose vocabulary barely scrapes the 10th grade positively peppered with semicolons might have something to do with this. No one but writers really like semicolons, and not even all of us use them correctly (as the late John Harvard would no doubt be delighted to note, Mr. Updike has done properly above), but my, don’t we like to shoehorn them into a manuscript!

Unless you’re submitting your work as literary fiction to an agent with a successful track record of representing a whole lot of it AND her client list fairly bristles with semicolon-wielding authors, you might want to minimize their use.

All of which, as fate would have it, is a perfect lead-in to my wrap-up of the rejection reasons because, really, it’s important to recognize that while, in the past, agents tended to be open to working with their clients in order to work out the technical kinks prior to submission to publishing houses, now most of them expect writers to submit manuscripts so clean and camera-ready that the agency screener could confidently walk them directly from the agency’s mail room to the desk of even the pickiest editor. Thus these last few weeks of weeding out the most common submission problems, at least on page 1: we’ve been going over these points exhaustively precisely so you can meet standards far higher than when the late, great Mr. Updike faced when he was first trying to break into the biz.

Today, however, we get to see the reward: the kind of manuscript that makes agents weak in the knees.

Surprisingly, agents and editors tend not to talk too much at conferences about what they love to see in manuscripts. They tend to stick to describing what is marketable, because that is, after all, their bread and butter. Remember, agents (most of them, anyway) don’t hold submissions to such high standards in order to be mean — they want to take on books that they know they can sell within today’s extremely tight market.

Which is to say: it’s not enough for an agent to love your work; she needs to be able to place it at a publishing house for you. Contrary to popular opinion amongst aspiring writers, that’s in the writer’s interest as much as the agent’s.

But as those of you who have been querying strong, marketable projects for a while already know, agencies often reject submissions for perfectly marketable books, a fact that is very confusing to those who believe that every agent is looking for the same thing, or that a single rejection from a single agent means that everyone in the industry will hate a book. Or that there exists writing so beautifully literary that every agent currently drawing breath will instantly exclaim, “Oh, of course — I’ll represent that!”

Especially for first fiction or memoir, it’s not enough for an agent to recognize that a writer has talent and a book has market potential: they like to fall in love. If you’re a good pitcher, you already know the reaction I’m talking about: the eyes becoming moist with desire, the mouth appearing to go dry with lust. When an agent wants a project, the symptoms strongly resemble infatuation, and as this series has taught us, it’s often a case of love at first sight.

As with any other type of love, every agent has his own particular type that is likely to make his heart beat harder, his own individual quirks and kinks. Just as an agent will train his screeners to rule out submissions containing his pet peeves, he will usually set some standards for the kind of project he would like to see forwarded to his desk.

So, in a way, our old pal the underpaid, latte-quaffing, late-for-her-lunch-date screener is her boss’ dating service. Literarily, of course.

With an eye toward getting your submission on the litero-romantic short list, here’s the list of what the Idol panelists said would light their fires sufficiently to ask for a second date. In other words, these are the traits they said would lead them to want to read beyond page 1 of a submission:

1. A non-average character in a situation you wouldn’t expect.

2. An action scene that felt like it was happening in real time.

3. The author made the point, then moved on.

4. The scene was emotionally engaging.

5. The narrative voice is strong and easy to relate to.

6. The suspense seemed inherent to the story, not just how it was told.

7. “Good opening line.”

8. ”There was something going on beyond just the surface action.”

Notice anything about this list? Like, say, that the opening of THE WITCHES OF EASTWICK knocks every single one of these criteria out of the proverbial ballpark?

Hey, I told you Updike’s work stood up well.

Notice anything else? How about that all of these criteria could be applied equally well to a memoir and a novel? That’s something that memoirists often forget: just because a story is true does not mean that it will be judged by less stringent requirements than a fictional one. A good memoirist, like a good novelist, is first and foremost a storyteller.

“Hey,” I hear some of you out there saying, “isn’t there something missing from this list? Shouldn’t ‘This is a marvelous writer,’ or ‘That’s the best metaphor I’ve ever seen for a love affair gone wrong,’ or ‘Wow, great hook’ have made the list? Shouldn’t, in fact, more of these have been about the craft of writing, rather than about the premise?”

Excellent questions, both. Would you like the cynical answer, or the one designed to be encouraging to submitters?

Let me get the cynicism out of the way first: they are looking for a book that can sell quickly, not necessarily a writer whose talent they want to develop over a lifetime, and that means paying closer attention to an exciting plot than pure beauty of voice. Yes, they are seeking good writing with a genre-appropriate voice, but at first glance, they are looking to fall in love with a premise.

The less cynical, and probably more often true, reason is that this is not the JV team you are auditioning to join: this is the big league, where it is simply assumed that a writer is going to be talented AND technically proficient AND able to draw the reader immediately into a pulse-elevating plot.

Unless an agent specifically represents literary fiction — not just good writing, mind you, which can be produced in any book category, but that specific 3-4% of the fiction market which is devoted to novels where the loveliness and/or experimental nature of the writing is the primary point of the book — the first question she is going to ask her screener is probably not going to be, “Is it well-written?”

Why not? Well, presumably, if any submission weren’t fairly well-written and free of technical errors, it would not make it past the screener. Thus, her question is much, much more likely to be, “What is this book about?”

Before you sniff at this, think about it for a minute: the last time you recommended a book to someone, did you just say, “Oh, this is a beautifully-written book,” or did you give some description of either the protagonist or the plot in your recommendation? Even the most literary of literary fiction is, after all, ABOUT SOMETHING.

Ideally, any good novel will be about an interesting character in an interesting situation. Why does the protagonist need to be interesting? So the reader will want to follow her throughout the story to come, feeling emotionally engaged in the outcome. Why does the situation need to be interesting? So the reader will not figure out the entire book’s plotline on page 1.

If you have included both of these elements in your premise, and you have presented them in a way that avoids the 74 rejection reasons I’ve been discussing throughout this series, most of the rest of the criteria on this love-it list will follow naturally. Not necessarily, but usually.

If the reader cares about the protagonist, the stakes are high enough, and the pacing is tight, the scene is much more likely to be emotionally engaging than if any of these things are not true. If you eschew heavy-handed description and move straight to (and through) the action, conflict is more likely to seem as though it is happening in real time, no one can complain that you are belaboring a point, and the suspense will develop naturally.

So really, this avalanche of critique has been leading directly to the characteristics of an infatuation-worthy book. (You’re welcome.)

Of course, all of this IS about the quality of the writing, inherently: in order to pull this off successfully, the writer has to use a well-rehearsed bag of tricks awfully well. Selecting the right narrative voice for a story, too, is indicative of writerly acumen, as is a stunning opening line. Each of these elements is only enhanced by a beautiful writing style.

However, most agents will tell you that lovely writing is not enough in the current market: the other elements need to be there as well. As well as a certain je ne sais quoi that the pros call an individual voice.

All of which is to say: submission is not the time to be bringing anything but your A game; there really is no such thing as just good enough for a first book in the current market. (Unless, of course, you’re already established, like John Updike, or a celebrity, or you happen to have written the story that the agent always wanted to write himself, or…) Playing in the big leagues requires more than merely telling a story well — that’s the absolute minimum for getting a serious read.

Which brings me to #8, ”There was something going on beyond just the surface action.” Submission mail bags positively burgeon with clear accounts of straightforward stories, as well as with manuscripts where every nuance of the plot is instantly accessible to the reader as soon as it is mentioned. Books that work on a number of different levels simultaneously, that give the reader occasion to think about the world to which the book is introducing her, are rare.

That the Idol agents would be looking actively for such a book might at first blush seem astonishing. How much subtlety could a screener possibly pick up in a 30-second read of the first page of a manuscript?

Well, let me ask you: the last time you fell in love, how much did you feel you learned in the first thirty seconds of realizing it?

On that note, I’m going to close this series. Pat yourselves on the back for making it all the way through this extremely sobering list, everybody: this was good, hard, professional work, the kind that adds tangible skills to your writer’s tool bag. Be pleased about that — and keep up the good work!