Posted on - No Comments on The chapter of forgotten moods, or, a few thoughts on submission and the passage of time

The chapter of forgotten moods, or, a few thoughts on submission and the passage of time

I read in the paper this morning that only one American veteran of the War to End All Wars — World War I’s armistice is why there’s no mail delivery today, in case any of you stateside had been wondering; it’s also why the banks are closed and all of those mattresses are on big, big sale — was still alive and kicking. He’s 108 years old.

And I’ve been steeped in the life literary for so long that my very first thought was, “Gee, I wonder if anyone’s approached him about dictating a memoir. I could practically write the book proposal off the top of my head!” rather than, “How nice that he’s gotten to see so many Veterans’ Days go by; I wonder if he was annoyed when they changed it from Armistice Day,” or even “Gee, sir, thank you for helping show the world that trench warfare was a really, really stupid idea.”

Fair warning: this could happen to you, too. Just keep on writing those books.

My father was a child during WWI (no, I’m not that old; he was when he had me); he recalled the day when the local doughboys came home. He would tell vivid anecdotes about watching protest marches in the streets, rationing, how his mother’s views on military service varied markedly as her only son approached draft age.

It was from him, and not from my school’s history books, that I learned that here in the States, it had been quite an unpopular war; years later, it was his stories of the home front that I would contrast with H.G. Wells’ brilliant 1916 description of the British home front, MR. BRITLING SEES IT THROUGH. (In case you missed my oh-so-subtle plug for it above, here goes: if you’ve never read it and are even remotely interested in how human beings respond to their countries’ being at war, you might want to have the Furtive Non-Denominational Gift-Giver* add it to his list for you this year. I just mention.)

I love this book — and not just because it’s a genuinely thoughtful, well-written work by an author whose non-science fiction writings have since his death fallen into undeserved obscurity. Which is a bit surprising, since Wells’ social novels were so very popular around World War I.

How steep has his plummet from notice as a mainstream novelist been? Well, let me ask you: were you aware that he coined the phrase the war to end all wars?

MR. BRITLING SEES IT THROUGH is also one of the great examples of why write what you know is often such great advice. What writer living in wartime — and when aren’t we all? — would not resonate with a paragraph like this:

The battle of the Marne passed into the battle of the Aisne, and then the long lines of the struggle streamed north-westward until the British were back in Belgium failing to clutch Menin and then defending Ypres. The elation of September followed the bedazzlement and dismay of August into the chapter of forgotten moods; and Mr. Britling’s sense of the magnitude, the weight and duration of this war beyond all wars, increased steadily. The feel of it was less and less a feeling of crisis and more and more a feeling of new conditions. It wasn’t as it had seemed at first, the end of one human phase and the beginning of another; it was in itself a phase. It was a new way of living. And still he could find no real point of contact for himself with it at all except the point of his pen. Only at his writing-desk, and more particularly at night, were the great presences of the conflict his. Yet he was always desiring some more personal and physical participation.

Not that why write what you know is as self-explanatory and all-encompassing a piece of advice as many writing teachers seem to think. As those of you who have been hanging around Author! Author! for a good, long while are already aware, I’m no fan of one-size-fits-all writing advice — beyond the basic rules of grammar and formatting restrictions, of course. What works in one genre will not necessarily work in another, after all, nor are the stylistic tactics that made ‘em swoon in 1917 or 1870 particularly likely to wow an agent or editor now.

Doubt that, all of you Dickens-huggers out there? Okay, I dare you: try submitting the paragraph above to an agent or editor now. Even if it actually made it onto an agent’s desk — if, that is, Millicent the agency screener didn’t reject it out of hand for the repetitive word use, over-employment of the passive voice (pretty much universally regarded as bad writing in submissions now), and misuse of the semicolon (by definition, a semicolon followed by and is redundant, since a semicolon is implicitly an abbreviation for comma + and) — the sheer number of semicolons within this short paragraph would automatically raise both eyebrows and questions about the intended target audience. If the book in question were, say, a mainstream novel rather than literary fiction or an academic book, all of those semicolons would seem, well, a bit much.

But then, in Wells’ day, novelists had the luxury of being able to write about current events in the reasonable expectation that the book would be in readers’ hands before today’s headlines were distant memories. He was able to write about the home front while the war was still going on — and not merely as a journalist.

Now, journalists, politicians, and academics who have studied the field for twenty years are generally the only ones who can reliably pitch a book on what’s happening right now socio-politically with success — and even then, only as nonfiction. Partially, this is a matter of platform (if you write any kind of nonfiction whatsoever and don’t know what that is, run, don’t walk to the PLATFORM category on the archive list at the lower right-hand side of this page), but it’s also a symptom of how much longer it takes to get a book into print.

Not only after it’s written and found an agent, but thereafter.

How much longer, you ask with fear and trembling? Well, let’s assume that the manuscript is already absolutely clean (the professional term for completely free of typos and other errors; few submissions are completely clean, despite my perpetual nagging in this forum) and the agent is completely happy with it (also rare for a submission; agents often request extensive revisions before sending anything out). The agency will almost certainly have a backlog of manuscripts ready to go, so yours will have to wait its turn.

When its time does roll around, the agent may send out anywhere from one to a dozen copies to different editors, depending upon the agency’s preferred submission policy. If it’s a single submission, the agent will wait until she hears back from the editor before sending out the next; if she’s chosen to make multiple simultaneous submissions, she may send out a copy to another editor when a rejection arrives.

Or she may not; my agency, for instance, does submissions in waves, pausing sometimes six months before sending out the next set of manuscripts to the next set of editors. This is not at all an unusual practice.

Take a nice, deep breath. You’ll feel better.

So it’s fairly common for an agent to be circulating a manuscript, even a very good one, not to sell it for a year, year and a half, two. That’s an awfully long time, if any portion of the book’s market appeal relies upon relevance to current events; it’s not altogether surprising, then, that agents so often tell aspiring writers of up-to-the-minute stuff that the book will be dated too quickly to render marketing it worthwhile.

Why, you ask? Um, are you sitting down?

Comfy? Here goes: even if the manuscript in question was absolutely timely when it was written, and remains absolutely timely a year or two later, when the agent manages to sell it to an editor at a publishing house, to remain relevant, the same world conditions will have to prevail a year or more later, when the book actually becomes available for sale to readers.

This is one reason, in case any of you submitters have been wondering, that writers who go batty if an agent who requested a manuscript doesn’t respond right away strike the pros as potentially difficult to work with: the agented life is largely one of waiting for something to happen. So if a writer walks into it expecting that everyone who comes in contact with his manuscript will instantly drop everything else in order to read it, he’s going to expend HUGE amounts of energy feeling his work is being ignored.

It isn’t; the process just takes a while.

And that — phew! — brings me back to my overarching topic du jour, the passage of time in the submission process. I’ve been meaning to get back to it for a while, since I receive so many private questions about it. (Why private? Beats me. For some reason that defies understanding from my side of the agent-landing process, I very frequently receive e-mailed questions from submitters who are absolutely convinced that no other aspiring writer in North America has ever been in their particular situation — or so I surmise from the fact that so many of them are unwilling to post the questions here, lest an agent recognize the situation.) For the next few weeks, however, I’m going to be tackling that backlog of readers’ questions, so let’s launch right into it.

A periodic reader who, for reasons best known to himself, has requested anonymity, has brought up the perennial issue of turn-around times on submissions. Since I know that many aspiring writers share his concerns, I have changed the identifiable information to preserve the secret identities of both author and agent:

Agent Pablo Picasso (how’s that for an undetectable pseudonym?) requested the full manuscript and I sent it three weeks ago. How long should I wait for him to make contact? Is it all right for me to call? I don’t want to pressure him, but I am desperate to move forward with the project. Oh, the anxiousness. Ah, the sleepless nights. I have never wanted anything more than to be a published author…

I know there are no set timelines for responses and such, but roughly how long should I wait before moving on?

Here’s the short answer, Mystery Reader (another undetectable cover): don’t even think about following up for 6-8 weeks (or at least a week past the agency’s stated turn-around time, and when you do, DON’T CALL; e-mail or write.

In the meantime, Mysterious One, you should most definitely be moving on now: get back to your writing projects. You might even consider sending out a few more queries, just in case. And if any other agent has requested materials, you should already have sent them.

Well, that cleared everything up, didn’t it? Moving right along…

Just kidding. On to the long answer: three weeks is most definitely not a long time to wait for a response from an agent on a submission. I would be extremely surprised if you heard back in under a month. But if ol’ Pablo didn’t give you a timeframe in the request for materials (as many agents do), 6-8 weeks is average.

I can feel heart rates rising all over the English-speaking world. “But Anne,” those of you either on the cusp of sending out manuscripts or waiting breathlessly to hear back from agents protest, “Mystery Reader said that Pablo Picasso asked for the full manuscript — that must mean he was really, really interested, right? Surely not hearing back indicates that he’s lost interest, right?”

Actually, not necessarily, and not even probably. What not hearing back generally means is either (a) nobody at the agency has read it yet, (b) it hasn’t made it past Millicent, or (c) it did make it past Millicent, but the agent hasn’t had time to get to it.

Don’t pull that long face; it’s nothing personal. Long-time readers, pull out your hymnals and sing along with me: because a request for pages does not equal a promise to drop everything the second those materials turn up at the agency.

Like so many other aspects of the biz, an agent requesting materials will expect a serious aspiring writer to be familiar enough with the biz to be aware of that. Consequently, badgering an agent interested in your work will definitely NOT get him or her to read faster — in fact, it sometimes produces the opposite effect — it is not a good course to pursue. Most agents will regard follow-up calls or too-soon e-mails as a sign that the prospective client does not understand how the business works.

Which is not an impression you want to give an agent you would like to sign you. Why? Well, it tends to translate, in their minds, into a client who is going to require more attention at every step of the process. While such clients are often rewarding on many levels, they are undoubtedly more expensive for the agency to handle, at least at first.

Think about it: Pablo Picasso, like every other reputable agent in the country, makes his living by selling books to publishing houses. This means a whole lot of phone calls, meetings, and general blandishment, all of which takes a lot of time, in order to make sales.

So which is the more lucrative way to spend his time, hard-selling a current client’s terrific novel to a wavering editor or taking anxious phone calls from a writer he has not yet signed?

Uh-huh. Trust me, Pablo Picasso (too obvious a pseudonym?) already knows that you want to be published more than anything else in the world; unfortunately, telling him so will not impress him more.

How does he know Mystery Writer’s innermost feelings? Because he deals with writers all the time — and this is such a tough business to break into that the vast majority of those who make it to the full-manuscript request are writers who want to be published more than anything else in the world.

Mystery Reader, you will be a much, much happier human being if you bear this in mind. I can assure you that an agent who receives 800 or 1000 queries per week from glorious dreamers does not have the luxury of forgetting it.

You’re certainly not alone in thinking of your query or submission as if it emits a come-hither glow in the agency’s mail room, however. The average aspiring writer, bless his or her heart, tends to forget that the dream of publication is a fairly common one — thus that huge volume of queries through which Millicent sifts five days per week, each of which is presumably from someone who yearns for publication.

Let’s face it, querying and submission are FAR too hard on the heart (not to mention the wrists) to keep doing if you don’t want success that much, right?

The very intensity of the longing can sometimes blur an aspiring writer’s view of the agent-finding process — or indeed, the period when one’s agent is shopping one’s book around to editors. Even the most successful author’s career is stuffed to the gills with periods when s/he can do nothing but wait.

And as anyone who has ever been a teenager with a crush can tell you, every minute devoted to waiting for the phone to ring, for That Special Someone to declare his intentions, is eighteen times longer than a normal minute. Nothing extends a second like not having someone else determine what’s going to happen to you at the end of it.

This is precisely Mystery Reader’s dilemma, I’m afraid. All you can do is wait — at least for 6 weeks or so, or (to trot out my favorite rule of thumb) for twice the turn-around time the agency has listed in an agency guide blurb or on its website.

Which is yet another reason that a prudent submitter should always double-check the agency’s own guidelines before submitting materials. Why? Long-time readers, chant it with me now: there is no hard-and-fast rule that may be applied to every agent at every agency, every time.

This information is usually easily available either on the agency’s website or its listing in one of the standard agency guides. And if either of those sources say anything along the lines of Please do not contact us to make sure we received your materials or We do not respond to submissions that do not interest us, do not even consider waiting around until you hear back from them.

Because you may not.

Before anyone starts pouting about it: yes, it would be much, much simpler for aspiring writers everywhere if each and every agency on the face of the earth agreed to adhere to a single standard for turn-around times, but the fact is, there is no incentive for them to do so. Quite the opposite, in fact: a TREMENDOUS amount of paper passes through the average agency’s portals, and yours is almost certainly not the only full manuscript requested by Señor Picasso within the last couple of months. Yours goes into the reading pile after the others that are already there — and if that feels a little unfair now, think about it again in a month, when a dozen more have come in after yours.

And how long it will take our pal Pablo to make his way through that queue can vary not only from agency to agency, but month to month, or even week to week. One day’s workload for an agent may be quite different from another, and it’s not as though a really successful agent will have inviolable reading times built into his work schedule.

In fact, many agents read submissions not at work, but in their off hours. In all probability, yours will not be the only MS sitting next to his couch. Also, in a big agency like Picasso’s (he happens to be an agent I know), it’s entirely possible that before it gets to the couch stage, it will need to be read by one or even two preliminary readers.

Again, all that takes time.

In the meantime, though, you are under no obligation not to query or follow up with any other agent. (See earlier comment about the advisability of sending out a few queries now.) That, too, is SO easy for an excited writer to forget: until you sign an agency contract, you are free to date other people, literarily speaking. And you should.

Really. No matter how many magical sparks there were between the two of you at your pitch meeting, even if Picasso’s venerable eyes were sparkling with book lust, it honestly is in your best interest to keep querying other agents until he antes up a concrete offer. Until that ring is on your finger, keep playing the field.

And where does that leave Mystery Reader in the meantime? Waiting by the phone or mooning by the mailbox, of course. It’s hard to act cool when you want so much to make a connection. Yes, he SAID he would call after he’s read my manuscript, but will he? If it’s been a week, should I call him at the agency, or assume that he’s lost interest in my book? Has he met another book he likes better? Will I look like a publication-hungry slut if I send an e-mail after three weeks of terrifying silence?

Auntie Anne is here to tell you: honey, don’t just sit by the phone; you are not completely helpless here. Get out there and date other agents, so that when that slow-reading Picasso DOES call, you’ll have to check your dance card.

Of course, if another agent asks to see the manuscript, it is perfectly acceptable, even laudable, to drop Mr. Picasso an e-mail or letter, letting him know that there are now other agents checking out your work. For the average agent, this news is only going to make your work seem all the more attractive.

See? I told you it was just like dating in high school.

Even after 6-8 weeks has elapsed, e-mail, instead of calling. The last thing you want is to give the impression that you would be a client who would be calling three times per week. Calling is considered a bit pushy, and it almost certainly won’t get your work read any faster — unlike, say, an e-mail that mentions politely that there is now another agent reading it.

And yes, Agent #1 WILL want you to tell him that immediately. Over and above that, though, all you can do is (sing it out now) WAIT.

Another great reason to keep querying and submitting while Agent #1 is taking his own sweet time getting back to you is the increasingly common phenomenon I mentioned above, agents not responding to queries or even submissions at all. Within the last few years, literally dozens of very talented writers of my acquaintance have had manuscripts out to agents for four, five, or even six months without any response. Requested materials.

This places the writer in a quandary, of course, because from the other side of the country (or the world), how on earth is it possible to tell the difference between a delay caused by a submission’s sitting on an agent’s coffee table, holding up take-out cartons until she has time to read it, one that springs from an unannounced rejection, and one triggered by the manuscript’s having gotten lost in the mail?

For this reason, I used to advise my clients and students to include a self-addressed, stamped postcard with every submission, along with a request in the cover letter (you HAVE been including cover letters with your submissions, haven’t you?) that Millicent would write the date it arrived upon it and pop it in the mail upon opening the packet of requested materials. I historically, this works far, far better than asking for e-mail confirmation, since complying requires far less effort on the part of agency personnel.

Hey, they’re busy. Have you seen that stack of manuscripts Pablo has to read through?

The USPS now offers a much less obtrusive option for making sure your manuscript arrived where it should, and when: Track & Confirm. For a negligible fee, you can receive an e-mail confirming delivery of your package, without anyone at the agency’s having to lift a finger to inform you of it.

Unfortunately, there’s no similar service for e-mailed submissions — and since many agencies that accept e-mailed queries and submissions specifically request in their guidelines that writers not follow up to ask if materials were received. Yet another reason that given the choice, I would always opt for a hard copy submission over an electronic one.

What you SHOULDN’T do whilst waiting for a reply is waste your energy constructing a vivid justification for why the agent of your dreams has not yet gotten back to you — an exercise in creative fantasy in which I’ve seen aspiring writers starting mere hours after dropping the submission into the mail.

Trust me, it won’t help your chances; it will only enervate you.

Let me preemptively take the wind out of the sails of the most common of these middle-of-the-night musings: if you haven’t heard back, it’s not because the agent thinking about it or wants to talk with every other employee in the agency before talking it on; it’s because he hasn’t read it yet.

See why most agents get a bit defensive if a writer calls, demanding to know why it’s taking so long? Much like, if memory serves, teenage boys.

Oh, how I wish we had all outgrown that awkward stage.

Try to think of a slow response in positive terms. At many agencies, a submission has to make it past more than one level of Millicent before making it onto the agent’s desk at all — and yes, Mystery Reader, that’s usually still true even if one has met the agent at a conference. If Millie #1, Millie #2, or the agent had taken a dislike to your manuscript, it would have been stuffed into the SASE right away. (See why it’s fairly safe to assume that if you haven’t yet heard back, it hasn’t been read?) Rejections tend to be quicker than acceptances.

I know that this isn’t exactly the answer you wanted, Mystery Reader, but please, try to chill out for the next month or so. Get working on your next book, because if this goes through, you will want to have it well in motion. Keep approaching other agents, because it can only be good for you if several are clamoring to represent you.

And be very, very proud of yourself for getting to the point in your writing that an agent as prestigious as Pablo Picasso WANTS to read the whole manuscript. He doesn’t ask just anybody on a date, you know.

Believe it or not, if you’re successful in submission, the anxiety of waiting will become almost routine, just one of the many swiftly-alternating moods of the working writer’s career. Try to be patient, and keep up the good work!

* For the benefit of those of you who weren’t reading this blog regularly throughout holiday seasons past, the Furtive Non-Denominational Gift-Giver (FNDGG) is a jolly elf who regularly graces this page in the winter months, ho, ho, hoing his way toward the end of the year. Better not pout, better not cry — and better get used to hearing about him, because he’s bound to keep cropping up in the months to come.

Posted on - 4 Comments on Submission packet mystery theatre, continued: the race is not always to the swift

Submission packet mystery theatre, continued: the race is not always to the swift

monk writing at desk

Before I launch back into my ongoing spate of darkly illustrative tales of Submitters Gone Wrong (hey, it’s Halloween — what could possibly be scarier to a writer than a submission gone horribly awry?) I have a bit of procedural business: I’m going to be taking a brief hiatus from posting here at Author! Author!, probably about a week, to lock myself in a suitably arty and consumption-inducing attic somewhere to perform a bit of intensive writing. In the interim, please feel free to post questions and comments; I shall be checking in every couple of days. Do talk amongst yourselves.

To provide you with some mental chewing gum to munch while I’m off doing an intensive rewrite, I shall be wrapping up this week’s micro-series on SASEs and other things an aspiring writer might conceivably ship to an agent or editor with a bit more discussion of the submission process — specifically, more cautionary tales where completely well-meaning aspiring writers go wrong in pulling together and sending off requested materials.

Or at the very least, cause themselves some unnecessary chagrin.

Case in point: too many aspiring writers waste scads of money speeding up the delivery time between their houses and a requesting agency. Overnighting a submission is utterly unnecessary; it won’t win you any Brownie points whatsoever with Millicent the agency screener, and it most assuredly will not get her boss to read your manuscript any faster.

Save your money for something else — nice paper upon which to print the submission, for instance. Or a bottle of aspirin for the stress headache induced by waiting for the response.

With an eye to helping submitting writers figure out what is and isn’t a necessary expense, I have spent the last few posts talking (in part) about ways to save money when shipping requested materials to an agent or editor. We writers don’t talk about this very much amongst ourselves, but the fact is, the process of finding an agent can be pretty expensive.

Did a few of you new to the process just choke on your cornflakes? “Wait just a minute, Anne,” a sputtering few still working up to the marketing stage cry. “Surely, you’re talking about the entire agent-finding process being expensive, right, not just the shipping-off part? I mean, really, I’ve just shelled out hundreds of dollars to attend a writers’ conference so I could meet agents to query — I hadn’t thought at all about the next step, mailing off requested materials, taxing my scant savings.”

I hate to be the one to break it to you, but better to shatter your illusions than your piggy bank: the submission process itself can be quite expensive. Especially if you decide, as many a savvy writer does, to submit to several agents simultaneously.

Why might it add up? Well, let’s take a gander at what’s involved. At minimum, the costs of producing a professional-looking submission packet include:

shipping (both there and back),
boxes,
paper,
ink cartridges or photocopying expenses,
wear and tear on your computer, and
a ton of your time that could be used for, well, anything else.

While individually, these may not seem as potentially scarifying to your checking account as the even greater optional costs of attending conferences, entering contests, and hiring freelance editors like me to help pull your submission into tip-top shape, if you’re printing out five different packets, the cumulative cost can be significant.

So much so that if you’re a US citizen and marketing a book, it’s worth looking into the possibility of filing a Schedule C for your writing as a business, so you can deduct these expenses. Talk to a tax professional about it (I am not a tax professional, so I cannot legally give you advice on the subject), but do try to find one who is familiar with artists’ returns in general and writers’ returns specifically: ones who are not will almost invariably say that a writer must actually sell some writing in a given year to claim associated expenses. That’s not necessarily true.

Or so I’m told. Had I mentioned that I’m not a professional tax advisor, and that you absolutely shouldn’t take my word on any of this?

Last time, as part of my ongoing quest to save you a few sous, I brought up the case of Antoinette, the writer who rushed out and overnighted her manuscript, then waited seemingly endlessly by the phone for the agent of her dreams to respond. I went into her possible reasons for doing this — rather than sending the book regular mail or the more affordable 2-3 day Priority Mail rate.

Today, I want to talk a bit about the other two primary motivators for jumping the proverbial gun and springing for swifter-than-normal shipping: clawing, pathological fear and nail-gnawing eagerness.

To let one of the most poorly-hidden cats out of one of the most hole-ridden bags in the business, few souls walking the planet are in a greater hurry than a writer who has just received a request for materials. Especially if that request comes at the end of a long period of querying or after a particularly intense conference, it’s far from uncommon for the lucky writer to decide, wrongly, that the only possible response is to drop everything else in her life — by calling in sick to work, evading kith and kin, pretending to have emigrated to Morocco, that sort of thing — to throw together the requested materials and get them out the door as close to instantly as possible.

One of two rationales may prompt this super-speedy response. In the first, the writer cries, “Oh, my God, this request to see all or part of my manuscript must be a fluke. I’d better get these materials under the agent or editor’s nose within the next few hours, before either (a) s/he changes her/his mind, (b) the malignant forces that rule the universe cause the wall of indifference to art to rise again, this temporary fissure mended, or (c) both!”

Whichever thunderbolt the hostile gods of publishing are planning to send his way, the hyper-fearful writer wants to make absolutely sure that his submission is out of his hands well before it strikes. Who cares that he hasn’t had time to double-check his submission for easily-overlooked gaffes that a few hours invested in proofreading (IN HARD COPY, IN ITS ENTIRETY, and read OUT LOUD, preferably), or that overnighting that package will cost four times as much as sending it via regular mail? He’s trying to submit before the agent of his dreams comes to his/her senses.

In reality, of course, it just doesn’t work like that: a request to submit materials will be every bit as good two weeks from the day it was made as it was in the moment. Or two months hence.

As I MAY have hinted gently above, the writer’s speed in getting the submission to the agent typically does not make one scintilla of difference in how quickly a manuscript is read — or even the probability of its moldering on an agent’s desk for months. Certainly, whether the agent’s receiving the manuscript the next day or in the 2-3 days offered by the much more reasonably priced Priority Mail will make no appreciable difference to response time.

Especially during summer conference season, since most of the industry goes on vacation from early August through Labor Day. Or between Thanksgiving and Christmas, when the NYC-based part of the biz more or less shuts down. Or in January, when half the aspiring writers in North America are trying to live up to their New Year’s resolution to get those queries and submissions out the door, pronto.

The other, more common rationale for too-swift submission is eagerness. “Whew!” the writer who has just received a request to submit exclaims. “The hard part is over now: my premise has been recognized as a good one by an agent who handles this sort of material. From this point on, naturally, everything is going to happen in a minute: reading, acceptance, book sale, chatting on Oprah.”

You know, the average trajectory for any garden-variety blockbuster. Who wouldn’t want to cut a week, or even a few days, out of the delivery time for that brilliantly fabulous future?

I sincerely hope that yours is the one in eight million submissions that experiences this second trajectory — and that’s the probability in a good year for publishing — but writerly hopes to the contrary, a request for submission is the beginning of the game, not the end. The fact is, as small a percentage of queries receive a positive response (and it’s usually under 5%, even in a brisk economy), even fewer submissions pass the initial read test.

Or, to put it the terms we typically use here at Author! Author!, it generally takes even less provocation to cause Millicent shout “Next!” over the first page of a manuscript than over a query. (If that’s news to you and you’re in the mood for a good, old-fashioned Halloween scare, I would strongly urge you to set aside a few hours to run through the posts in the HOW NOT TO WRITE A FIRST PAGE category on the archive list at right. It’s sent many a strong writer running screaming from the room.)

There’s a reason that I grill you on the details, you know: I want your queries and submissions to be in that top few percentiles. Which is why I would rather see your resources and energy going toward perfecting the submission itself, rather than getting it there with a rapidity that would make Superman do a double-take.

This is true, incidentally, even when the agent has ASKED a writer to overnight a project. Consider the plight of poor Gilberto:

Submission scenario 2: Gilberto has just won a major category in a writing contest with his thriller, DON’T PAY ANY ATTENTION TO THE MAN BEHIND THE CURTAIN; HE’S NOT REALLY CARRYING AN AXE. During the very full pitching day that follows his win, five agents ask him to send submissions. Seeing that he was garnering a lot of interest, Maxine, the most enthusiastic of the agents, requests that he overnight the manuscript to her, so she can respond to it right away.

Over the vehement objections of every previous winner of this particular contest (and, incidentally, yours truly), Gilberto says yes. When his local post office opens the next day, he’s already waiting in line, all set to overnight the submission packet he stayed up all night preparing..

However, being a savvy submitter, he submits simultaneously to the other five via regular mail right away. Yet he does not tell Maxine — or any of the others — that he is letting many agents read his manuscript at the same time. He writes REQUESTED MATERIALS — FIRST PLACE, CONTEST NAME on the outside of every submission and mentions the request in the first line of his cover letter, to minimize the possibility of his work being lost in amongst the many submissions these agencies receive.

Within three weeks, he’s heard back from all but one of them; puzzlingly, the super-eager Maxine is the very last to respond. And when she finally does, six weeks after he overnighted her the manuscript, it’s with a form letter. This most enthusiastic of agents has rejected him without even telling him why.

What did Gilberto do wrong? Not much, really, except for saying yes to an unreasonable request — and not telling all of the agents concerned up front that they were competing over his work. That not made his submission process more expensive than it needed to be, but also more or less eliminated any benefit he might have derived from the contest-generated buzz about his book.

Let’s take Gil’s missteps one at a time. Why was Maxine’s request that he overnight the manuscript unreasonable?

In essence, the situation was no different than if Maxine had asked him to leave the conference, jump in his car, drive three hours home to print up a copy of his manuscript for her, drive three hours back, and hand it to her. In both cases, the agent would have been asking the writer to go to unnecessary effort and expense for no reason other than her convenience. Yet as Maxine’s subsequent behavior abundantly demonstrated, she had no more intention of reading Gilberto’s manuscript within the next couple of days than she did of reading it on the airplane home.

So why did she ask him to overnight it at all?

Give yourself full marks if you said it was to get a jump on other interested agents. Lest we forget, agents tend to be competitive people — to many of them, a book project’s value will increase in direct proportion to how many other agents are interested in it. (Also true of many editors, incidentally.) The give-me-first-peek request is one way it manifests.

Yet another reason that — chant it with me now, long-time readers — it is always in an aspiring writer’s best interest to make simultaneous submissions and queries, rather than approaching them one at a time.

Not clear why? For the same reason Gilberto’s not telling all of the agents concerned that they were in potential competition over his work was a mistake: had they known that, they would probably have been a bit more interested. Or at any rate aware that they might miss out if they put off reading his submission for too long. Thus, not using his manuscript’s being in demand as a selling point may actually have harmed Gilberto’s chances of landing an agent.

That out-of-the-blue pop quiz worked so well, I’m going to spring another one upon you: why do you think Maxine didn’t get back to him sooner?

In practice, of course, she could have had a lot of reasons — a death in the family, a problem with an existing client’s relationship with her editor, a particularly exciting negotiation, rehab…the list goes on and on. But any other possible factors aside, Maxine knew that if any of those other agents at the conference had made an offer, Gilberto would have contacted her — and when he didn’t, she could treat his might-have-been-hot property just like any other submitted manuscript.

In other words, jumping in and asking for a first peek cost Maxine nothing — it obviously affected her subsequent treatment of Gilberto’s work not at all — but guaranteed that she would be first to know about how his other submissions fared. And once she could safely assume that he had not been picked up by anyone else, the shiny gleam of being the most sought-after new writer at the conference faded from his manuscript.

Now pause and consider the ramifications of Maxine’s attitude toward other agents’ interest levels for a moment. Picture them spread thickly across the industry. Let the possible effects ripple across your mind, like the concentric circles moving gently outward after you throw a stone into a limpid pool, rolling outward until…OH, MY GOD, WHAT DOES THIS MEAN FOR THE AVERAGE QUERY-GENERATED SUBMISSION?

Uh-huh. Not high on the average Maxine’s to-do list.

Explains quite a bit about why the agent who requested your first 50 pages two months ago hasn’t gotten back to you, doesn’t it? While an agent expects that the writer querying her will be simultaneously querying elsewhere, the converse is also true: she will assume, unless you tell her otherwise, that the packet you send her is the only submission currently under any agent’s eyes.

This is why it is ALWAYS a good idea to mention in your submission cover letter that other agents are reading it, if they are. No need to name names: just say that other agents have requested it, and are reading it even as she holds your pages in her hot little hand.

I heard that thought go through some of your minds: I would have to scold you if you lied about this, just to ramp up the agent’s sense of urgency. Sneaky writer; no cookie.

Okay, here’s the extra credit question: in the scenario above, Maxine already knows that other agents are interested in Gilberto’s work; she is hoping to snap him up first. So why didn’t she read it right away?

Give up? Well, I don’t know her personally, so this is merely an educated guess, but I strongly suspect that Maxine’s goal was to get the manuscript before the other agents made offers to Gilberto, not necessarily to make an offer before they did.

Is that a vast cloud of confusion I feel wafting from my readers’ general direction? Was that loud, guttural sound a collective “Wha–?”

It honestly does make sense, when you consider the necessary level of competition amongst agents. Maxine is aware that she has not sufficiently charmed Gilberto to induce him to submit to her exclusively; since he won the contest, she also has a pretty good reason to believe he can write up a storm. So she definitely wants to read his pages, but she will not know whether she wants to sign him until she reads his writing.

Because, as agents like to say, it all depends upon the writing.

Maxine’s met enough writers to be aware that it is distinctly possible that Gilberto’s response to his big contest win will be to spend the next eight months going over his manuscript with the proverbial fine-toothed comb, perfecting it before showing it to anyone at all. She would like to see it before he does that, if at all possible.

To beat the Christmas rush, as it were, of his submitting to other agents. And to increase the chances of being able to see it at all.

Even if she doesn’t get an advance peek, Maxine is setting up a situation where Gilberto will automatically tell her if any other agent makes an offer: he’s probably going to call or e-mail her to see if she’s still interested before he signs with anyone else. By asking him to go to the extraordinary effort and expense of overnighting the manuscript to her, she has, she hoped, conveyed her enthusiasm about the book sufficiently that he will regard her as a top prospect.

If she gets such a call, Maxine’s path will be clear: if she hasn’t yet read his pages, she will ask for a few days to do so before he commits to the other agent. If she doesn’t, she will assume that there hasn’t been another offer. She can take her time and read the pages when she gets around to it.

What’s the hurry, from her perspective? (Hey, I promised you a serious Halloween scare, didn’t I?)

Asking a writer to overnight a manuscript is a compliment, not a directive: it’s the agent’s way of saying she’s really, really interested, not that she is going to clear her schedule tomorrow night in order to read it. And even if so, the tantalization will only be greater if she has to live through another couple of days before cloistering herself to read it.

So what should Gilberto have done instead? The polite way to handle such a request is to say, “Wow, I’m flattered, but I’m completely booked up for the next few days, and several other agents have already asked to see it. I can get a copy to you by the end of the week, though, when I send out the others.”

And then he should have sat down, read it IN HARD COPY and OUT LOUD to catch any glaring mistakes, and Priority Mailed it a few days later, accompanied by a cover letter reiterating that other agents are also reading it. (Tick, tick, Maxine.)

Sound daring? Well, let me let you in on a little secret: after a publisher acquires your book, the house will generally be paying for you to ship your pages overnight if they need them that quickly, not you; after you’ve signed with an agent, you’ll probably be asked to e-mail anything s/he needs right away, because it’s cheaper for everyone concerned.

You need some time to wrap your brain around that last point, don’t you? Perfect — I shall slip away into my studio while nobody’s looking. Just keep looking in the other direction…

That didn’t work, did it? Well, boo! And keep up the good work!

Posted on - No Comments on Wrapping it all up and tying it with a bow

Wrapping it all up and tying it with a bow

tying a bow tie

My, I’ve been getting a lot of great questions in the comments lately! Mostly on long-ago posts, admittedly, but I hope it’s a sign that many of you are getting your work out there, sliding it under agents’, editors’, and contest judges’ noses. Yes, the news from the publishing world, like the news from other sectors of the economy, is rather grim, but that does not mean landing an agent or selling a book is impossible.

As I am undoubtedly not the first person in the writers’ cosmos to say, the only manuscript that has absolutely NO chance of getting published is the one that’s never sent out. Keep plugging away.

As those of you gifted at adding 2 and 2 together without getting 8 might already have figured out, I’ve been rounding out my meandering series on query/ submission packets and the things that go into them by sifting through my archives to find readers’ questions and answering them now. That way, all of the pack it up and ship it out posts are right on top of each other, rather than lying scattered about whenever some bright reader happened to bring it up.

Hey, I know that not everybody is fond of archive-diving. Those who are not should be grateful, then, that insightful long-time reader Jen wrote in to ask:

I can’t help but think that the rules sink into my brain a little deeper with each reading. Still, sending off all those pages with nothing to protect them but the slim embrace of a USPS envelope seems to leave them too exposed. Where does one purchase a manuscript box?

This is an excellent question, Jen: many, many aspiring writers worry that a simple Manila envelope, or even the heavier-duty Priority Mail envelope favored by the US Postal Service, will not preserve their precious pages in pristine condition. Especially, as is all too common, if those pages are crammed into an envelope or container too small to hold them comfortably, or that smashes the SASE into them so hard that it leaves an indelible imprint in the paper.

Do I sense some readers scratching their heads? “But Anne,” some of you ask, “once a submission is tucked into an envelope and mailed, it is completely out of the writer’s control. Aren’t the Millicents who inhabit agencies, as well as the Maurys who screen submissions at publishing houses and their Aunt Mehitabels who judge contest entries, fully aware that pages that arrive bent were probably mangled in transit, not by the writer who sent them?”

Well, yes and no, head-scratchers. Yes, pretty much everyone who has ever received a mauled letter is cognizant of the fact that envelopes do occasionally get caught in sorting machines. Also, mail gets tossed around a fair amount in transit — you think all of those packages in Santa’s sleigh have a smooth ride? — so yes, Virginia, even a beautifully put-together submission packet may arrive a tad crumpled.

Do most professional readers cut the submitter slack for this? Sometimes; if Millicent’s just burned her lip on that latté that she never seems to remember to let cool, it’s not going to take much for the next submission she opens to annoy her. And in the case of contest entries, I don’t know Aunt Mehitabel personally, but I have heard contest judges over the years complain vociferously to one another about the state in which entries have arrived on their reading desks.

All of which is to say: appearances count. You should make an effort to get your submission to its intended recipient in as neat a state as possible. It is, after all, showing up at an agency or publishing house for a job interview.

How does one go about insuring that it arrives looking good? The most straightforward way, as Jen suggests, is to ship it in a box designed for the purpose. Something, perhaps, along the lines of this:

Just kidding; we’re not looking for a medieval Bible box here. What most writers like to use looks a little something like this:

This, my friends, is the very model of a modern manuscript box: sturdy white or brown corrugated cardboard with a lid that is attached along one long side. Usually, a manuscript box designed for the purpose will hold from 250 to 750 pages of text comfortably, without sliding from side to side.

While manuscript boxes are indeed very nice for cradling your precious pages, they aren’t necessary for submission; the attached lid, while undoubtedly aesthetically pleasing, is not required, or even much appreciated at the agency end. Manuscripts are taken out of the boxes for perusal, anyway, so why fret about how the boxes that send them open? In practice, any clean, previously-unused box large enough to hold all of the requested materials (more on that subject in my next post) without crumpling them will work to send a submission.

Emphasis on previously unused. More on that below.

Some of you are resisting the notion of using just any old box, aren’t you, rather than one specially constructed for the purpose? I’m not entirely surprised. I hear all the time from writers stressing out about what kind of box to use — over and above clean, sturdy, and appropriately-sized, that is — and not without good reason. In the old days — say, 30+ years ago — the author was expected to provide a box, and a rather nice one, then wrap it in plain brown paper for shipping. These old boxes are beautiful, if you can still find one: dignified black cardboard, held together by shining brass brads.

Since I couldn’t even find a photograph of one of these gems online, I’m guessing that they’d be pretty hard to dig up to house your submission. At least not outside an unusually literary antique store. (“A first edition of Tropic of Capricorn, sonny? Try that shelf over there, next to the manuscript boxes and Edith Wharton’s secretary’s typewriter ribbons.”)

Happily, when sending a manuscript today, there’s no need to pack it in anything extravagant: no agent is going to look down upon your submission because it arrives in an inexpensive box. If you can get the requested materials there in one piece box-free — say, if it is an excerpt short enough to fit into a Manila folder or Priority Mail cardboard envelope without much wrinkling — go ahead. Do bear in mind, though, that you want to have your pages arrive looking fresh and unbent, so make sure that your manuscript fits comfortably in its holder in such a way that the pages are unlikely to wrinkle.

Out comes our old friend the broken record again: it’s penny-wise and pound-foolish to use cheap paper for submissions; a savvy submitter uses 20 lb or heavier paper. This is part of the reason why.

Look for a box with the right footprint to ship a manuscript without too much internal shifting. In general, it’s better to get a box that is a little too big than one that’s a little too small. To keep the manuscript from sliding around and getting crumpled, insert wads of bubble wrap or handfuls of peanuts around it, not wadded-up paper. Yes, the latter is more environmentally-friendly, but we’re talking about presentation here.

Avoid the temptation to use newspaper, too; newsprint tends to stain.

Most office supply stores carry perfectly serviceable white boxes — Office Depot, for instance, stocks a recycled cardboard variety — but if you live in the greater Seattle area, funky plastic junk store Archie McPhee’s, of all places, routinely carries fabulous red and blue boxes exactly the right size for a 450-page manuscript WITH adorable little black plastic handles for about a buck each. My agent gets a kick out of ‘em, reportedly, and while you’re picking one up, you can also snag a bobble-head Edgar Allan Poe doll that bears an uncomfortably close resemblance to Robert Goulet:

If that’s not one-stop shopping, I should like to know what is.

Your local post office may stock manuscript-sized boxes as well, as does USPS online. Post offices often conceal some surprisingly inexpensive options behind those capacious counters, so it is worth inquiring if you don’t see what you need on display.

Far and away the most economical box source for US-based writers are those free all-you-can-stuff-in-it Priority Mail boxes that the post office provides:

Quite the ravishing photo, isn’t it, considering that the model is an object made of cardboard? If you don’t happen to mind all of the postal service propaganda printed all over it, these 12″ x 12″ x 5 1/2″ boxes work beautifully, with a little padding, as will the 11 7/8″ x 13 5/8″ x 3 3/8″.

Say away from those wadded-up newspapers, I tell you. Can I interest you in some bubble wrap, inflatable packing material, or bio-degradable peanuts?

Why press the 12″ by 12″ boxes into service, you ask, when the USPS is considerate enough to offer a 8 1/2” x 11” all-you-can-cram-for-a-flat-rate box? Because those tempting little numbers only LOOK as though they will fit a manuscript comfortably without bunching the pages. The actual footprint of the bottom of the box is the size of a piece of paper, so there is no wiggle room to, say, insert a stack of paper without wrinkling it.

Trust me, that’s not something you want to find out after you’ve already printed out your submission.

Yes, yes, I know: the USPS is purportedly the best postal service in the world, a boon to humanity, and one of the least expensive to boot. Their gallant carriers have been known to push forward through the proverbial sleet, hail, dark of night, and mean dogs. But when faced with an only apparently manuscript-ready box on a last-minute deadline, the thought must occur to even the most flag-proud: do the postal services of other countries confound their citizens in this way?

Just what do they expect anyone to put in an 8 1/2” x 11” box OTHER than a stack of paper? A beach ball? A pony? A small automobile?

Whatever difficulties you may have finding an appropriately-sized box, DO NOT, under any circumstances, reuse a box clearly marked for some other purpose, such as holding dishwashing soap. As desirable as it might be for your pocketbook, your schedule, and the planet, never send your manuscript in a box that has already been used for another purpose.

You know what I mean, don’t you? We’ve all received (or sent) that box that began life as an mail-order shipping container, but is now covered with thick black marker, crossing out the original emporium’s name. My mother takes this process even farther, turning the lines intended to obfuscating that Amazon logo into little drawings of small creatures cavorting on a cardboard-and-ink landscape.

As dandy as this recycling is for birthday presents and the like, it’s considered a bit tacky in shipping a submission. Which is unfortunate, as the ones from Amazon tend to be a perfect footprint for manuscripts. Don’t yield to the temptation, though.

“But wait!” I hear the box-savvy cry, “those Amazon boxes are about 4 inches high, and my manuscript is about 3 inches high. It just cries out, ‘Stuff your manuscript into me and send me to an agent!’”

A word of advice: don’t take advice from cardboard boxes; they are not noted for their brilliance. Spring for something new.

Oh, and before I forget: If you’ve been asked to send more than one copy of a manuscript — not all that uncommon after you’ve been picked up by an agent — don’t even try to find a box that opens like a book: just use a standard shipping box. Insert a piece of colored paper between each copy, to render the copies easy to separate. Just make sure it’s not construction paper, or the color will rub off on your lovely manuscripts.

And you do know that EVERY time you send requested materials, either before or after signing an agency contract, you should write REQUESTED MATERIALS in great big letters in the lower left-hand corner of the submission envelope, don’t you? (If you have been asked to submit electronically, include the words REQUESTED MATERIALS in the subject line of the e-mail.) This will help your submission to land on the right desk, instead of in the slush pile or recycling bin.

Next time, I shall talk a little more about what goes INSIDE that manuscript box and in what order. In the meantime, keep up the good work!

Posted on - No Comments on How to write a really good author bio, part III: a revisit to the land of the giant moles

How to write a really good author bio, part III: a revisit to the land of the giant moles

Hello, campers –

I seldom re-run a long-ago post wholesale, at any rate without significant modification, but today, I’m bringing you a post from last November virtually untouched. (The hardcore editorial mind is incapable of leaving any piece of text entirely untouched, of course.) While I can’t help but notice that I come across in it not as my usual sunshiny self, but as a curmudgeon upset by trifles, I think it works in this context: not only is the picture really, really pretty (if the photographer does say so herself), but even on a cold, blustery October day, the running analogy here made me smile.

Oh, and I think the advice is still pretty apt, too. Enjoy!

Yes, I’ll admit it: I’ve been a bad mood for the last couple of weeks. Nothing, and I do mean nothing, seems to be going as planned. Noses continue to sniffle, well-meaning distracters keep appearing on my doorstep during my writing time, people who I had thought I was paying to serve my interests have been falling down on the job in fairly remarkable ways, and my mother-in-law called yesterday to report that she’d accidentally invited five more people to Thanksgiving dinner. At my house.

Presumably, the new guests will be sitting on the piano. Or perhaps stuffed inside it, pressed against the harp. It might render the playing of Auld Lang Syne a trifle tricky.

My SO is scheduled to have a Little Talk with his mum on the subject tomorrow.

I seem to have spent the last few weeks traveling from one Little Talk to another. Case in point: remember that yard renovation that we started eons ago, the intended repair after the inadvertent destruction of my garden last March? Would it surprise those of you whose hair has gone grey in the course of similar projects to learn that it’s still not completed, three growing seasons later?

My SO is having a Little Talk with the landscaper as I write this.

Apparently, it’s a source of astonishment to the latter that anyone WOULDN’T want a gigantic hole in the middle of her patio, or that some unreasonable souls might conceivably expect the drip irrigation hoses to be hooked up to something, or that sun-loving plants moved to murky spots under drooping pine trees to get them out of the way of gigantic, soil-gouging machinery couldn’t walk by themselves back to their original plots. In our last Little Talk, he suggested with an absolutely straight face — and some asperity — that if we wanted him to do these things, we should have made sure that they were spelled out explicitly in our original agreement.

Oh, how I wish I was making that last part up. There’s a reason that I’m no longer present for these Little Talks.

Even in the midst of 8 months of my dashing outside continually, screaming, “DON’T DRIVE THE BACKHOE OVER THAT ROSE BED!” at people who, for some reason that I have not been able to fathom, can’t see an established plant without wanting to mash, mangle, yank, behead, or prune it to the point that my great-grandchildren will be wondering what army took a tank to that majestic Douglas fir and why, I can recognize that there’s quite a bit of beauty here, despite and often because of the ambient carnage. I took the picture above yesterday, in fact, standing on my dangerously unstable back porch.

(“You mean you DIDN’T want your back door to open onto a yawning chasm into which your kith and kin may tumble, never to be seen again? Lady, if you’d only TOLD me…”)

I have to admit, this photo stunned me after I took it. It wasn’t that I hadn’t noticed that there were pretty things in the yard — why, I spent an hour only last week trying to convince the landscaper that I did not now nor had I ever wanted him to cover those lovely leaves with beauty bark, an abomination upon the earth — but I had, I admit, become a bit myopic. I had been so focused upon what had been going wrong in the yard for so long that I had stopped looking at the big picture.

How myopic, you ask? Well, if I’m honest about it, when I looked at the area above, most of what I saw was this:

A potentially pretty space that had apparently been attacked by giant moles, in short, and ones who were rather careless in the placement of their irrigation lines at that. Had I known that the landscaper’s most consistent preference was for replicating the mole-infestation experience on a mammoth scale as often as possible, I might have placed a stipulation in the original contract that he, well, refrain from burrowing gratuitously.

I also, I suppose, could have had the foresight to mention that I also did not wish him to dive-bomb, set fire to, or spray-paint the Douglas fir in our front yard. The things one realizes in retrospect, eh?

Did I hear some of my long-time readers chuckle in the course of these ruminations on my conceptual near-sightedness? “Gee, Anne,” these sharp-witted aspiring writers observe, “it sounds as though you’ve been looking at your yard with your editorial eyes. What you’ve just described sounds virtually identical to how you’ve depicted Millicent the Agency Screener reading through queries and submissions, zeroing in on the flaws rather than searching for loveliness on the page.”

Well observed, oh chucklers. It’s also how good writers who have been revising and revising their manuscripts start to look at their own work after a while — and how virtually everyone approaching writing his own author bio for the first time views his own credentials.

Oh, you thought that I was just complaining about my yard renovation?

Au contraire, mon frère. (Actually, since there are quite a few of you reading this, that should have been mes frères, but don’t stop me; I’m on a roll.) Even aspiring writers with pretty darned good credentials — an MFA, for instance, or being a finalist in a well-respected contest — tend to shake their heads at the prospect of bio-construction, sighing, “But I’ve never been published!”

I’ve got good news for you: that’s not necessarily a barrier to pulling together a killer bio for yourself. No, seriously.

Yesterday, I advised all of you to run right out to the nearest well-stocked bookstore and take a gander at a bunch of author bios on the dust jackets of books recently released in your chosen category — not on jackets in general, but on those gracing books akin to the one that you have written or are writing.

The most helpful ones will probably be those produced by first-time authors in your book category, but ideally, I would like you to spend an hour or so looking at every bio in every book on the relevant shelf at Barnes & Noble or some similar immense bookstore. Not only will this help you get a sense of the tone and extent of successful author bios in the section of the publishing world in which you hope to publish, but it will give you a feel for what does and doesn’t work in a bio.

A sense of where the irrigation hoses tend to be left hanging in mid-air, so to speak. Reading each one, ask yourself, “Does this description of the author make me more or less likely to want to buy this book?”

If your local B&N is stocked like mine, you may be surprised at how often the answer is no.

Actually, I probably should have warned you about this yesterday: there are a LOT of lousy author bios out there, littering up the covers of otherwise perfectly fine books. Clearly, a boring or hastily-written bio is not a significant barrier to publication — which is interesting, because a really great bio can be such a valuable marketing tool for a manuscript.

Reading the duds may seem like a waste of your time, but actually, you can learn a lot from the bad ones, which typically share some common traits. You can learn what to avoid.

After you’ve read a couple of dozen, what makes the bad ones bad becomes apparent: they are too similar in their genericism, which renders them inherently dull. At their worst, they are merely lists of where the author went to school, if anywhere, what the author did (or does) for a living before (or besides) writing, where they live now, and their marital status.

For those of you who have not yet scoured your local bookstore, scores of them end up sounding something like this:

Turgid McGee was born in upstate New York. After attending the Albany Boys’ Reformatory, he served a term in the U.S. Air Force. After graduating from Princeton University, McGee attended law school at the University of Oklahoma. Now retired, McGee now lives in Bermuda with his wife, Appalled, and his three children, Sleepy, Dopey, and Sneezy. He is currently working on his second book.

Yes, it lists a bunch of fairly impressive facts about the author, but it doesn’t exactly make you want to run right out and pick up McGee’s book, doesn’t it? That’s precisely the reaction that Millicent, her boss the agent, and any editor to whom they might happen to mention this book will probably have: YAWN.

But inducing boredom is not ol’ Turgid’s worst offense here. The biggest problem with this blurb is that it’s poor marketing material.

Unsure of the difference? Okay, here’s an easy test that will make the marketing shortcomings rise to the top. Quick, based solely on that bio, answer these essential questions:

What is Turgid’s book about?

Why is he uniquely qualified to write it?

Does he have any background in writing at all?

Does he exhibit any sense of humor, derring-do, or other desirable human characteristic?

What the heck did he do to get sent to reform school?

If you picked up this book in a used bookstore years from now, would you have any interest in checking the shelves to see what his second book was?

Turgid’s bio fails as marketing because it does not even begin to address any of these crucial issues — all matters in which the denizens of any potential publisher’s marketing department would be vitally interested, I assure you.

And yes, in case you’re wondering, this set of questions can — and should, if you happen to be the author writing it — be applied to any author bio. if the answer to any of these questions is murky, it’s not put together very well.

Okay, so maybe the fourth question is not all that helpful on a marketing level. But wouldn’t this bio be both more interesting and more of a grabber if it did address that question, treating Turgid’s life as a story, rather than as an array of unrelated events?

Turgid also made a subtle mistake here, one that perhaps only those who have read a whole lot of author bios — such as, say, an agent, an editor, or a me — would catch. Any thoughts?

Give yourself three gold stars for the day if you said that Turgid mentions he attended the University of Oklahoma, not that he graduated from it. This means something very specific in bio-speak, something that Turgid probably did not intend.

Attended is the standard industry euphemism for not having finished a degree program — when a publishing professional reads Daffy Duck attended Yale University in an author bio, she is automatically going to assume that poor Daffy dropped out after a year.

And this is problematic in the current case, since (and knowing dear old Turgid so well, I can say this with authority) he actually did obtain his law degree. With honors, no less.

Moral: if you graduated from a school, say so.

And as a personal favor to me, never, ever make the astonishingly common grammatical error of saying that you graduated a school, a misstatement that would put virtually any language-loving Millicent’s teeth on edge; retain the necessary preposition and say that you graduated from it.

Trust me, that’s not a mole hole you want to leave exposed.

To his credit, Turgid pulled off this part correctly: he introduced his law school experience of indeterminate length and success with After graduating from Princeton University…. Had he utilized the unfortunately common structure After graduating Princeton… that would have meant, literally, that he handed the school the diploma, not the other way around.

I can’t tell you how many times I have been introduced as the speaker who “graduated Harvard.” It makes my molars grind together.

Speaking of my own credentials, looking at my own bio on this website, I’m not sure that I’ve avoided all of Turgid’s mistakes, but as I mentioned yesterday, as far as the industry is concerned, the 50-word bio (i.e., what’s likely to be on Amazon or most blogs, for instance) and the 250-word bio (for submission and a book jacket) are entirely different animals. What I’ve posted on this site is a specimen of the latter. The former does tend to be a list, but the latter is the author’s big chance to prove to the publishing industry that she is not only a talented writer, but a person who might actually be interesting to know.

But if you can possibly make that 50-word bio intriguing, rather than a rote recitation of biographical facts, I, for one, would love to see it. (And before any of you shrug off the possibility of ever needing one, let me ask you: how’s the bio paragraph of your query letter looking these days? Are you planning to query online? Many of the agency websites that ask potential clients to fill out forms ask point-blank for this short a bio. And so forth.)

If you are in doubt about whether a certain tidbit is appropriate to include in any length author bio, use this three-part test:

(1) Would you be comfortable having that fact displayed on the dust jacket of this particular book for all eternity?

(2) Even if your sainted mother were to pick up a copy? What about your sainted grandmother and her entire bridge club?

(3) More importantly, is it a detail that would help build the reader’s confidence that the author of this book is has credibly mastered its subject matter?

Note that I specified THIS book. It is perfectly legitimate to have different bios for different projects; in fact, it’s sometimes advisable, if your various projects have very different emphases or target markets, to highlight the relevant parts of your character in each.

I used to do quite a bit of food and wine writing (under an alter ego, now gratefully defunct). That bio emphasized the fact that I grew up on the second floor of a winery in the Napa Valley — which is true, incidentally. For the nonfiction book I sold a year ago, a serious examination of political and environmental subjects, however, the winery connection is less relevant, and my credibility more, so the bio I used for it gave greater prominence to the fact that I hold degrees from some pretty prominent and snotty schools.

I graduated from them, thank you very much.

It is perfectly acceptable to make your bio funny, especially if your book is funny. My comic novel, currently cooling its heels in my agent’s office for what seems like an awfully long time, relies heavily on my quirky sense of humor, so I was able to pull out all the stops and gear the accompanying author bio for maximum comic value. It mentions, among other things, that I learned to run a still when I was in elementary school and that when I was a delegate to a national political convention which shall remain nameless, an over-eager cameraman chasing a minor candidate knocked me over, spraining both my ankles. The next day of the convention, I covered my bandaged limbs with political stickers and propped them up on a rail; the AP spread photographs of this, billed as evidence of the dangers of political activism, all over the globe.

As impressive as some of my other credentials? No. But do you think the editors who read that bio are going to remember me?

As you may see, I think it is of paramount importance for an author’s bio not to be boring, provided that everything said there is true. (Yes, my father really did teach me to make brandy when I was in elementary school. Yours didn’t?)

If you honestly can’t think of anything memorable about yourself, try asking a couple of friends to describe you as they might to someone they wanted to impress. Chances are, they will mention the top few things that should be in your bio.

If that doesn’t work, try asking a couple of people who can’t stand you. The traits they dislike most may well enchant Millicent. (I’m only half-kidding about this; warm personal enemies can be very insightful.)

Remember, this is the document your agent will be using in order to describe you to editors, and editors to other editors at editorial meetings while arguing in favor of buying your book. If your full-fledged author bio doesn’t give the impression that if the reader were trapped in a snowstorm for three days with you, you would be capable of keeping the reader entertained with anecdotes the whole time, your bio isn’t interesting enough.

And, perhaps, if you’re lucky, something in your bio will stick in your agent’s mind enough down the road that it will occur to her to pitch your offhand reference to it to a sniffly editor in an elevator, or to poke you in the ribs at a party and urge you to pitch an on-hold project.

That’s the kind of thing that happens to interesting people.

Whatever you do, though, don’t beat yourself up if you don’t have the credentials that people typically think of as résumé-fodder for an author: prior publications, awards, the blessings of the Iowa Writers’ Workshop, a hug from a grateful president or prime minister after s/he has hung a medal around your neck and declared you a national treasure. The fact is, the vast majority of the authors who have sold first books within recent memory did not have those credentials when they first began querying.

Yes, really. Unless they happened to be blessed with a self-confidence that would make your average messiah blush for shame, you can bet your next-to-bottom dollar that at some point early in their writing careers, they all spent at least a few bad hours staring ruefully at their lifetime of achievements, seeing only the mole holes and missing the beauty of the landscape.

Don’t worry; I’m far from finished with my suggestions about where you might want to start looking in your yard. But don’t ask me to recommend a landscaper in Seattle; clearly, I’m not qualified.

Present-day Anne again here with an update. The comic novel remains unsold, for the simple reason that (as I did not know at the time) my agent had simply stopped sending it out some months before I wrote this post; somehow, it slipped his mind to tell me for nine or ten months. That’s actually not all that unusual in agent-client relations, unfortunately, especially when the agent is excited about the client’s next project. Let’s just say Millicent is not the only person at the average agency shouting “Next!”

Her boss agent is just barking it at different people.

I have a different novel circulating now. Had I mentioned lately that two of the most important personal characteristics a career writer can cultivate are flexibility and a sense of humor? And that it’s really, really important to keep moving forward on new projects after one lands an agent?

All three are also excellent goals for anyone trying to renovate anything with the assistance of professionals to pursue: my yard is still a work-in-progress. Little Talks continue. But that doesn’t mean that it isn’t looking pretty good these days, largely because I lost my temper. I just started planting things and erecting statuary myself:

yard renovated

The landscaper, of course, claims it all as his own work. There are even pictures of my yard in his latest brochure. And no, it isn’t your imagination — the lawn in the picture from eleven months ago has in fact vanished. If only we’d TOLD the landscaper that we’d expected it to live…

What was I saying about the advantages of having a sense of humor — and of not taking professional hype too seriously? Keep mulling over what makes you fascinating, everybody — and keep up the good work!

Posted on - No Comments on How to write a really good synopsis, part XVI: what’s black and white and read all over?

How to write a really good synopsis, part XVI: what’s black and white and read all over?

skunk on a rampageglasses on newspaperold-fashioned police car

Answer: not a synopsis, necessarily. It’s only read sometimes.

That double-take you just did was well-justified. “You drive me to distraction, Anne,” many synopsizers cry, rending their garments. “Here we have been spending weeks on perfecting the darned thing, and now you’re raising the possibility that no one will read it? Just what kind of sick torture-fest are you running here?”

Now, now, I didn’t suggest that synopses are never read. Once you’re signed with an agent, s/he will undoubtedly read your synopsis of your next book.

Before that point, however, it’s a bit hit-and-miss. Although agents routinely ask submitters to send along a synopsis with requested manuscript pages, and agency guidelines frequently call for one to be tucked into a query packet, it’s seldom the first thing read. And if Millicent the agency screener has already decided yea or nay on a book project, why should she invest another minute or two in reading the attached synopsis?

You were doing further damage to your garments by the end of that last paragraph, weren’t you? “But Anne,” some of you protest through gritted teeth, “you just said yourself that they ask us to send the wretched things; it’s not as though any sane person would sit around tossing off synopses for pleasure. Why would they request a synopsis if they don’t intend to read it?”

Ah, but they do — at least, they intend to read some of them.

Allow me to explain before you rip that nice shirt any further. Let’s take the synopsis tucked into the query packet first. As most of us in the Author! Author! community know to our sorrow, it’s Millicent’s job to make up her mind pretty quickly about queries. As in under 30 seconds a piece.

Before you get your hackles up about all of your hard work on your query receiving that little scrutiny, do the math. If the average agency receives somewhere between 800 and 1500 queries per week — or more, if it has a compelling website featuring an easy-to-fill-out submission form that allows a querier to bypass the tedium of writing a query letter — and each takes 30 seconds to open and read, that’s between 6.5 and 12.5 hours of agency time just to read them. And that’s not counting all of the additional hours to read requested materials.

If that doesn’t seem like a huge time investment to you, consider this: agencies do not make any money off reading queries at all; they make money by selling the work of their already-signed clients. Oh, they might see some cash from taking on any writer in today’s query pile, but that’s going to take time.

And that, in case any of you have been wondering, is why many agencies do not accept queries at all. Instead of investing in at least a half-time employee to screen queries, they obtain new clients through recommendations from current clients, or by blandishing authors unhappy with their agents into switching.

Back to Millicent’s comparatively writer-friendly agency. Let’s say that the agency in question calls for a 1-page synopsis to be included in every query packet. If she read all of them in their entirety, even assuming that each took her only an additional minute, that would raise the agency’s investment in query processing to 20 to 37.5 hours per week.

Or, to put it another way, a half- or full-time employee. Given the additional cost, what do you think the probability is that a newly-trained Millicent will be directed to give every query synopsis submitted a thorough once-over?

Uh-huh. Depressing, but logistically necessary, I’m afraid.

So how will she decide which to read and which to skip? The ones that are not professionally formatted would be the obvious ones to pass by, as would those whose query letters prompted a rejection. If Millie’s already decided to give the project a pass, she doesn’t need to spend any more time on the query packet, right?

By the same token, she doesn’t have a tremendous amount of incentive to take the time to peruse the synopses accompanying queries that immediately caught her interest. If she already knows that she wants to see the manuscript, why spend the extra minute on the synopsis?

So which ones virtually always get read? The ones where she’s on the fence about requesting pages — which means that the synopsis is a very, very important writing sample.

Not clear on why? Okay, here are two different 1-page synopses — and continuing my trend of summarizing works in the public domain, I’ve tackled ROMEO AND JULIET. Again, if you are having trouble reading any of these examples, try double-clicking on the image and either enlarging it in a new window or downloading it to your desktop. (Also again: if I find out that anyone is lifting any part of what follows and turning it in to a freshman English teacher, noggins will be rapped mercilessly.)

Wiggle your tootsies into Millicent’s moccasins, and tell me which is more likely to induce her to tumble down on the by gum, I’d like to see this manuscript side of the fence, and which would send her reaching for the stack of form-letter rejections:

Romeo and Juliet synopsis

Or:

Bad R + J synopsis

Both summarize the plot in a single page, but there’s really no contest here, is there? (If there was any hesitation at all about your shout of “YES!” or if you’re perplexed about why the bad example does not have indented paragraphs and the good example does, please rush with all possible dispatch to the SYNOPSIS ILLUSTRATED and HOW TO FORMAT A MANUSCRIPT categories on the archive list at the bottom right-hand side of this page. Millicent probably would not read even a line of this one.)

I’m going to level with you here: on any given day, a Millicent working at an agency that expects synopses to be included in a query packet would see many, many more of the second type than the first. It makes her job significantly easier and speedier, of course, because she barely would have to glance at the second in order to decide to reject it. Yet setting aside the obvious formatting and presentation problems — everyone caught the lack of slug line, block-justified paragraphs, and insane typeface choice, right?— what else would strike Millicent as less professional about the second example if she did go ahead and read it?

How about the fact that it’s terribly vague? Compared with the first example, it’s stuffed to the gills with generalities — and that makes this story downright hard to follow. The first example contains summary statements, but because they are grounded in specifics, Millicent will be able to follow what is going on with ease,

Also, who are the characters here? This guy is not an adequate character-identifying phrase. Where does this story take place? What century is it? Why are these people using poison and daggers instead of guns?

And so forth. My point is, Millicent’s assumption that the unprofessional formatting was representative of the polish of the synopsis in general would have been accurate in this instance. Just something to ponder the next time you find yourself resenting how quickly the average query packet gets screened.

Another factor that Millie is going to work into her yea-or-nay decision on the query packet is whether the manuscript in question seems to be a good fit for her agency. The descriptive paragraph in the query letter may not have given her a clear enough sense of what the book is about. And frankly, if the query letter did not include the book category — and a good 90% do not, despite my years of griping here on the subject — she may need to read the synopsis to figure out what kind of book it is.

Which provides me with a perfectly glorious segue into demonstrating a couple of matters I touched upon briefly earlier in this series. As I devoutly hope those of you who have been paying close attention recall,

(a) regardless of the tense of the manuscript, the synopsis should be in the present tense, and

(b) even if the manuscript is written in the first person, the synopsis should be written in the third person, UNLESS

(c) the manuscript being synopsized is a memoir, in which case the synopsis should be written in the past tense and the first person.

Everyone clear on that? I see most of you nodding, but so that the notion that one or two of you might find this somewhat convoluted rule a trifle confusing won’t keep me up fretting in the dead of night, I’ve come up with a couple of concrete examples. First, let’s take a gander at a synopsis for one of the best-selling memoirs of the 20th century:

Kon-Tiki synopsis

It only makes sense for the author (well, not the author — me, but play along with my conceit here) to synopsize his work in these terms, right? He’s describing something that happened to him, a story that only he could tell. In fact, a large part of his platform is that only he and five other people could possibly give a first-person account of this remarkable voyage.

As an interesting contrast, let’s now look at the synopsis for a novel that’s written as though it were a memoir: in the first person and as if the author were actually the titular woman’s nephew.

Auntie Mame synopsis

See how the use of the proper tense and voice for a fiction synopsis renders it instantly plain that this book is a novel, not a memoir? If the query letter fell into the oh-so-common traps of not mentioning whether the book is fiction or nonfiction (you’d be astonished at how common that is) or mentioning up front that it’s based on real events, Millicent could know right away from the synopsis into which book category it should fall.

Everyone with me so far? This is counter-intuitive stuff.

Oh, and in answer to what a panicked few observant souls out there just thought very loudly: yes, the slug line in that last example was entirely in capital letters; some writers prefer to do it that way. Use either that looks best to you, but be consistent between the synopsis and the manuscript.

Speaking of manuscripts, while the query synopsis is intended to prompt Millicent to ask to see the manuscript, a synopsis tucked into a submission packet of requested materials serves a slightly different purpose — or rather, a couple of different purposes, potentially. Which of those purposes is operative determines how likely the synopsis is to get read.

Again, the crucial factor here is saving time. If a synopsis accompanies a partial manuscript, Millicent will seldom read it before scanning the requested pages of the book. Why? Well, if the opening pages don’t grab her, she’s going to reject the submission, right? So why would she invest several minutes in perusing a synopsis for a manuscript she’s already decided to reject?

By the same token, it’s not necessarily in her interest to read it if she likes the partial manuscript. Oh, she might be curious about what happens next, but isn’t far and away the best way to find out to request the rest of the manuscript?

Generally speaking, the shorter the number of requested pages — and this applies equally well to query packets for agencies that ask for a writing sample up front, by the way — the more likely Millicent is to read the submission synopsis.

Do I sense some head-scratching out there? “But Anne, a lot of agents ask for a synopsis even when they request the entire manuscript. But by the logic above, why would Millicent bother to read the synopsis when she has the whole shebang in front of her?”

Good question, head-scratchers: often, she won’t. But her boss might want to take a gander at it before reading the manuscript herself, and she certainly would want to have that synopsis on hand when she picks up the phone or sits down and writes an e-mail to an editor about your work.

Who’d have thought that something so annoying could be so beneficial down the line? Polishing your synopsis is not only good short-term marketing strategy, but an excellent long-term investment in your writing career.

You are in this for the long haul, aren’t you? This isn’t the only book you’re ever planning to write, is it?

Kudos to you for knuckling down and learning this challenging-but-essential writerly skill. When you’re effortlessly tossing off the synopsis for your eighth book while your agent eagerly waits for it, you’ll be awfully glad you took the time now.

Speaking of things you might want to get a head start upon, next week, I shall be guiding all of you through the mysteries of the author bio. Increasingly, agencies are requesting these in submission packets, and even in query packets — and even if the agent of your dreams doesn’t ask you for yours until your manuscript is ready to head out the door to editors, you’ll be much, much happier if you don’t try to crank it out at the last minute. Like a well-crafted synopsis, it benefits from advance thought.

My, I have high expectations for you, don’t I? The agent you deserve will as well. Take it as a compliment to your talent — and the seriousness with which you have chosen to develop it.

Keep up the good work!

Posted on - No Comments on How to write a really good synopsis, part II: getting the facts straight from the get-go

How to write a really good synopsis, part II: getting the facts straight from the get-go

Athene's birth from the head of Zeus

Last time, I launched into a discussion one of the more frustration-generating tasks a writer faces on a routine basis: compressing a deliciously complex, breathtakingly nuanced 400-book into a 5-page summary in standard format. Or whatever length the agent of your dreams or contest of your desires has seen fit to request.

As I pointed out yesterday, it’s well worth double-checking who is requesting what these days, especially if you’re planning on including a synopsis with your query letters. This information that’s usually easily available in the agency’s listing in one of the standard agency guides, on its website (if it has one; a surprisingly hefty percentage still don’t), or even, in the case of a REQUESTED synopsis to be included with a submission, in the communication containing the request for materials.

Yes, I AM saying what you think I’m saying: you wouldn’t believe how often queriers seem to forget to consult either of the former (or both, since sometimes they contain different information) or, in the heat of post-request excitement, simply disregard the instructions about what they’re supposed to send. A good trick to help avoid the first mistake: do your homework.

Seriously, Millicent the agency screener is not going to consider ignorance a legitimate defense. If the agency has made the information publicly available, she will expect any querier or submitter to be familiar with it. As will her boss.

Why might a demonstrated lack of familiarity with an agency’s querying or submission guidelines (which are, lest we forget, likely to differ from other agencies’) raise red flags for Millicent? Readers who made it through my recent Pitching 101 and How to Write a Really Good Query Letter series, feel free to shout out the answer: because a writer who isn’t very good at following directions is inherently more likely to be a time-consuming client than one who shines at producing what s/he is asked to produce.

I hear some annoyed huffing out there, don’t I? “Aren’t you borrowing trouble here, Anne?” some of you ask, arms akimbo. “The first mistake you mentioned could simply be a matter of having found out about an agent from writers’ forum or one of the listing websites, rather than having plunked down the cash for a Herman Guide or tracked down the agency’s website. If agents were REALLY serious about wanting everyone who approaches them to adhere to the guidelines on their sites, wouldn’t they make sure that the same information appears in every conceivable listing, anywhere?”

Well, that might be the case, if agents had infinite time on their hands (they don’t) or if most of the information on fora and secondary sites you mentioned were first-hand (it seldom is). The advantage of relying upon one of the more credible information sources — Jeff Herman’s guide, Guide to Literary Agents, the Publishers’ Marketplace member listings, individual agencies’ websites — is that the information there comes directly from the agencies themselves. Notwithstanding the fact that these sources may occasionally provide mutually contradictory guidelines, you can at least be certain that someone at the agency you are planning to approach has heard of them.

Not so with a writers’ forum or an agency listing site. While writers can glean useful information this way, it’s almost invariably second- or third-hand: it may be accurate, but it’s not necessarily what the agent or agency you’re planning to approach would like potential clients to know about them.

So while searching fora and generalist sites can be a good way to come up with ideas of whom to query, that shouldn’t be a savvy writer’s only stop. Check out what the agency has to say for itself — because I can tell you now, their Millicent will assume that you are intimately familiar with its stated guidelines, and judge your queries and submissions accordingly.

Besides — and I’m kind of surprised that this little tidbit isn’t more widely known — it tends to drive people who have devoted their lives to the production of books NUTS to encounter the increasingly common attitude that to conduct a 20-second web search IS to have done research. Until fairly recently, conducting research meant actually going to a library and looking into a book, a practice that people who sold them for a living really, really condoned. They miss the days when that was common. They pine for those days.

Trust me on this one: aspiring writers who whine, “But how I was I supposed to know that you wanted a 1-page synopsis rather than a 5-page one?” when that information is clearly included in a well-respected guide that anyone in North America could have walked into a bookstore and bought do not win friends easily at the average agency.

Unfortunately, from Millicent’s side of the desk, the second problem I mentioned, when queriers get so caught up in the excitement of querying or submission that they just forget to do every step recommended in the guidelines, looks virtually identical to poor research. The over-excited are often penalized as a result.

So how might one avoid that dreadful fate? Here are a few helpful hints:

For a query packet:
1. Track down the agency’s SPECIFIC guidelines.
You saw that one coming, didn’t you? Never, ever assume that any given agency will want to see exactly what all the others do.

Yes, even if you heard an agent at a writers’ conference swear up and down that everyone currently practicing her profession does. It’s just not true — unless she was talking about professionalism, attention to detail, courtesy, and submissions in standard manuscript format. (And if you don’t know what that is, please see the HOW TO FORMAT A MANUSCRIPT category on the archive list at right before you even consider approaching an agent.)

2. Take out a sheet of paper and make a checklist of EVERYTHING those guidelines request.
Don’t trust your memory, especially if you are querying several agents at once: details can blur under stress.

3. Follow that checklist whilst constructing your query packet.
Again, you probably saw that one coming.

4. Before you seal the query packet (or hit the SEND button), go over your checklist again to make absolutely certain you’ve done everything on it.
Double-checking is the key. If you’re too nervous to feel confident doing this — and many aspiring writers are total nervous wrecks on the eve of querying — as your significant other, close friend, obsessive-compulsive sister, or some other detail-oriented person who cares about you to run the final check for you.

Sounds like overkill, but believe me, every agented and published writer in the world can tell you either a first- or second-hand horror story about the time s/he realized after s/he sealed the envelope/popped it in the mailbox/it was halfway to Manhattan that s/he had omitted some necessary part of the packet. Extra care will both help you sleep better at night and increase your chances of charming Millicent.

For a submission packet (and I warn you, some of these are going to sound awfully familiar:
1. Read over the request for materials (if any) and make a checklist of what you’re being asked to send.
If the request came after a successful pitch, you may have to rely upon your recollections of what’s said, but if the agent asked you in writing for pages, don’t make the EXTREMELY COMMON mistake of just assuming that your first excited reading caught all of the facts. Go over it several times and make a list of what to do.

Don’t tell me that you’re in too much of a hurry to do this before you get your manuscript out the door. Must I tell you horror stories about writers who didn’t?

2. Track down the agency’s SPECIFIC guidelines.
Yes, you should do this even if the requesting agent was very detailed about what s/he wanted. Chances are, the agent of your dreams shares a Millicent with other member agents; if the agency expects submissions to look a certain way, so will the communal Millicent.

3. Have a non-writer go over the request for materials, the agency in question’s guidelines, AND its website, making a separate list of all the agency’s requirements and requests.
No, it’s not sufficient to have someone else double-check your list — this is too important. Have a buddy generate a separate list, to maximize the probability that nothing will be left off.

Why a non-writer, you ask? S/he’s less likely to get swept up in the excitement of the moment.

4. Compare and consolidate the two lists.
If there are discrepancies, go back and find our which is correct.

5. Make absolutely certain that your submission is in standard manuscript format.
I couldn’t resist throwing this in, because so many submissions fall victim to unprofessional formatting. If you have never seen a professional manuscript in person (and no, it does not resemble a published book in several significant ways), please go through the checklist under the HOW TO FORMAT A MANUSCRIPT category on the list at right.

I usually add a bunch of disclaimers about how there are many such lists floating around the web, all claiming to be definitive, but it’s tiring to pretend that there isn’t a lot of misinformation out there. I’ve won a major literary contest and sold two books using the guidelines I show on this site; my clients have sold many books and win literary awards relying upon these guidelines. I know agents who refer new clients to my website for these guidelines.

So as far as I know, there is literally no debate amongst professional book writers about what is required. (Fair warning: the standards for short stories and articles are different.) For any readers who still throw up their hands and complain that there isn’t a comprehensive set of guidelines out there, all I can suggest is maybe you’re spending a bit too much time surfing and not enough time talking to the pros.

That wasn’t as peevish as it sounded: seriously, if you’re tied up in knots because there isn’t any army out there forcing every single advice-giver to conform to a single set of suggestions, sign up for a writers’ conference or go to a book signing. Pretty much anyone in the industry will be perfectly happy to refer you to a credible source.

But fair warning: almost without exception, they will be miffed at an aspiring writer who complains that an Internet search did not turn up definitive information. As I mention above, to book people, that’s simply not doing research.

6. Before you seal the submission packet, dig out the final version of that to-do list and triple-check that you did everything on it.

Again, if you’re not a very detail-oriented person, at least not when you’re extremely nervous, have someone else do the final flight-check. Often, significant others are THRILLED to be helping.

Whenever you are scanning guidelines, be it for a query packet, submission, or contest entry, pay extra-close attention to length restrictions for synopses. Millicents are known for rejecting a too-long or too-short synopsis on sight. Why? Well, one that is much shorter will make you look as if your story is unable to sustain a longer exposition; if it is much longer, you will look as though you aren’t aware of the standard.

Either way, the results can be fatal to your submission.

If, as is the case with many agency guidelines, a particular agency does not set a length limit, be grateful: they’re leaving it up to you, not expecting you to read their minds and guess what they consider the industry standard. Use the length that you feel best represents your book, but never go over 5 pages, double-spaced.

So what DOES work in a synopsis? It’s not going to sound sexy, I’m afraid, but come closer, and I’ll let you in on the secret:

For fiction, stick to the plot of the novel, including enough vivid detail to make the synopsis interesting to read. Oh, and make sure the writing is impeccable — and, ideally, reflective of the voice of the book.

For nonfiction, begin with a single paragraph about (a) why there is a solid market already available for this book and (b) why your background/research/approach renders you the perfect person to fill that market niche. Then present the book’s argument in a straightforward manner, showing how each chapter will build upon the one before to prove your case as a whole. Give some indication of what evidence you will use to back up your points.

For either, make sure to allot sufficient time to craft a competent, professional synopsis — as well as sufficient buffing time to render it gorgeous. Let’s face it, unlike some of the more — let’s see, how shall I describe them? — fulfilling parts of writing and promoting a book, a synopsis is unlikely to spring into your head fully-formed, like Athene; most writers have to flog the muses quite a bit to produce a synopsis they like.

Too few aspiring writers do, apparently preferring instead to toss together something at the last minute before sending out a submission or contest entry. (Especially a contest entry. I’ve been a judge many times; I know.)

I have my own theories about why otherwise sane and reasonable people might tumble into this particular strategic error. Not being aware that a synopsis would be required seems to be a common reason, as does resentment at having to produce it at all. Or just not being familiar with the rigors of writing one. Regardless, it’s just basic common sense to recognize that synopses are marketing materials, and should be taken as seriously as anything else you write.

Yes, no matter how good your book may happen to be. Miss America may be beautiful au naturale, for all any of us know, but you can bet your last pair of socks that at even the earliest stage of going for the title, she takes the time to put on her makeup with care.

On the bright side, since almost everyone just throws a synopsis together, impressing an agent with one actually isn’t as hard as it seems at first blush. Being able to include a couple of stunning visceral details, for instance, is going to make you look like a better writer — almost everyone just summarizes vaguely.

My readers, of course, are far, far too savvy to make that mistake, right?

Even if you are not planning to send out queries or submissions anytime soon (much to those sore-backed muses’ relief), I STRONGLY recommend investing the time in generating and polishing a synopsis BEFORE you are at all likely to need to use it. That way, you will never you find yourself in a position of saying in a pitch meeting, “A 5-page synopsis? Tomorrow? Um, absolutely.”

Yes, it happens. It’s actually not all that uncommon for agented and published writers to be asked to provide synopses for books they have not yet written. In some ways, this is easier: when all a writer has in mind is the general outlines of the plot, the details are less distracting.

Actually, if you can bear it — you might want to make sure your heart medication is handy before you finish this sentence –it’s a great idea to pull together a couple of different lengths of synopsis to have on hand, so you are prepared when you reach the querying and submission stages to provide whatever the agent in question likes to see.

What lengths might you want to have in stock? Well, a 5-page, certainly, as that is the most common request, and perhaps a 3 as well, if you are planning on entering any literary contests anytime soon. As I mentioned yesterday, it’s getting more common for agents to request a 1-page synopsis, so you might want to hammer out one of those as well.

I can tell from here that you’ve just tensed up. Take a deep breath. No, I mean a really deep one. This is not as overwhelming a set of tasks as it sounds.

In fact, if you have been reading this blog all summer or have worked through some of the exercised in the archives, you probably already have a 1-page synopsis floating around in your mind.

You may know it by its other name: the 2-minute pitch. (For tips on how to construct one of these babies, please see the aptly-named 2-MINUTE PITCH category at right.)

Don’t believe me, oh ye of little faith? Okay, here’s a pitch I used as an example just a couple of months back:

Nineteenth-century 19-year-old Elizabeth Bennet has a whole host of problems: a socially inattentive father, an endlessly chattering mother, a sister who spouts aphorisms as she pounds deafeningly on the piano, two other sisters who swoon whenever an Army officer walks into the room, and her own quick tongue, any one of which might deprive Elizabeth or her lovely older sister Jane of the rich husband necessary to save them from being thrown out of their house when their father dies. When wealthy humanity-lover Mr. Bingley and disdainful Mr. Darcy rent a nearby manor house, Elizabeth’s mother goes crazy with matchmaking fever, jeopardizing Jane’s romance with Bingley and insisting that Elizabeth marry the first man who proposes to her, her unctuous cousin Mr. Collins, a clergyman who has known her for less than a week. After the family’s reputation is ruined by her youngest sister’s seduction by a dashing army officer, can Elizabeth make her way in the adult world, holding true to her principles and marrying the man she passionately loves, or will her family’s prejudices doom her and Jane to an impecunious and regretful spinsterhood? 

 

PRIDE AND PREJUDICE, right? As I vaguely recall having mentioned at the time, this would be a trifle long as an elevator speech — which, by definition, needs to be coughed out in a hurry — but it would work fine in, say, a ten-minute meeting with an agent or editor.

It also, when formatted correctly, works beautifully as a one-page synopsis with only a few minor additions. Lookee:

Okay, so if I were Jane (Austen, that is, not Bennet), I MIGHT want to break up some of the sentences a little, particularly that last one that’s a paragraph long, but see how simple that was? The trick to the 1-page synopsis lies in realizing that it’s not intended to summarize the entire plot, merely to introduce the characters and the premise.

Yes, seriously. Like the descriptive paragraph in a query letter or the summary in a verbal pitch, no sane person seriously expects to see the entire plot of a book summarized in a single page. It’s a teaser, and should be treated as such.

Doesn’t that make more sense than driving yourself insane, trying to cram your entire storyline or argument into 22 lines? Or trying to shrink that 5-page synopsis you have already written down to 1? Bears pondering, doesn’t it?

Yes, yes, I know: even with reduced expectations, composing a synopsis is still a tall order. That’s why you’re going to want to set aside some serious time to write it — and don’t forget that the synopsis is every bit as much an indication of your writing skill as the actual chapters that you are submitting. (Where have I heard that before?) Because, really, don’t you want YOURS to be the one that justified Millicent’s heavily-tried faith that SOMEBODY out there can tell a good story in 3 — 5 pages?

Or — gulp! — 1?

Don’t worry; you can do this. There are more rabbits in that hat, and the muses are used to working overtime on good writers’ behalves.

Just don’t expect Athene to come leaping out of your head on your first try: learning how to do this takes time. Keep up the good work!

Posted on - No Comments on Another query packet classic: ladies and gentlemen, I give you the dreaded synopsis

Another query packet classic: ladies and gentlemen, I give you the dreaded synopsis

Yes Virginia text

Did that title make some of you cringe? Curl into a little ball and whimper? Dash screaming from the room?

That’s right, folks: it’s once again time for my yearly foray into the mysteries of synopsis-writing. You didn’t think I was going to let you send off those query letters you’ve just perfected with just a so-so synopsis, did you?

I’m kind of excited to be exploring the subject again, to tell you the truth. Having recently had to produce several synopses on a tight deadline myself — yes, Virginia: unlike query letters, agented writers still have to produce synopses on a regular basis — I’m fresh from that oh, God, how can I possibly give any sense of my book in so short a space? feeling this time around. So I’ve been overhauling my classic advice on the subject, fine-tuning it so what I say is in fact what I do.

Before I launch into the resulting avalanche of insights, however, I want to give you all a heads-up about some alternate reading material that might help everyone understand the culture within which synopses, queries, and manuscript submissions tend to be read.

A bit surprised? I don’t blame you; this is sort of out of character for me. As the proprietor of a self-consciously practical blog on all things writerly, I seldom use this space to urge my readers to click elsewhere and read any of the many articles out there about the state of the publishing business. I assume, perhaps wrongly, that most of my readers don’t come to Author! Author! primarily because they a little extra time to kill: as those of you who stuck with me through my recent How to Write a Really Good Query Letter series, I tend to operate on the proposition that we’re all here to work.

Not that we don’t have a quite a bit of lighthearted fun on the way, of course. But I figure that those of you deeply interested in the dire predictions that keep cropping up about the future of books can track them down on your own. (As, I must admit, I do on a regular basis.)

Today, I’m going to make an exception. In the last week or so, a couple of really informative essays have popped up on the web. The first, a series of observations in the Barnes & Noble Review about, you guessed it, the state of modern publishing, is by former Random House executive editor-in-chief Daniel Menaker. I think it’s essential reading for any aspiring writer — or published one, for that matter — seeking to understand why getting a good book published isn’t as simple as just writing and submitting it.

In the midst of some jaw-dropping statements like, “Genuine literary discernment is often a liability in editors,” Menaker gives a particularly strong explanation for why, contrary to prevailing writerly rumor, editors expect the books they acquire not to require much editing, raising the submission bar to the point that some agency websites now suggest in their guidelines that queriers have their books freelance-edited before even beginning to look for an agent. Quoth Mssr. Menaker:

The sheer book-length nature of books combined with the seemingly inexorable reductions in editorial staffs and the number of submissions most editors receive, to say nothing of the welter of non-editorial tasks that most editors have to perform, including holding the hands of intensely self-absorbed and insecure writers, fielding frequently irate calls from agents, attending endless and vapid and ritualistic meetings, having one largely empty ceremonial lunch after another, supplementing publicity efforts, writing or revising flap copy, ditto catalog copy, refereeing jacket-design disputes, and so on — all these conditions taken together make the job of a trade-book acquisitions editor these days fundamentally impossible. The shrift given to actual close and considered editing almost has to be short and is growing shorter, another very old and evergreen publishing story but truer now than ever before. (Speaking of shortness, the attention-distraction of the Internet and the intrusion of work into everyday life, by means of electronic devices, appear to me to have worked, maybe on a subliminal level, to reduce the length of the average trade hardcover book.)?

That’s a mouthful, isn’t it? Which made your stomach knot tighter, the bit about book length or that slap about writers’ insecurities?

It’s a bit of a depressing read, admittedly, but I cannot emphasize enough how essential it is to a career writer’s long-term happiness to gain a realistic conception of how the publishing industry works. Since rejection feels so personal, it can be hard for an isolated writer to differentiate between rebuffs based upon a weakness in the manuscript itself, a book concept that’s just not likely to sell well in the current market, and a knee-jerk reaction to something as basic as length. It’s far, far too easy to become bitter or to assume, wrongly, that one’s writing can be the only possible reason for rejection.

Don’t do that to yourself, I implore you. It’s not good for you, and it’s not good for your writing.

The second piece I’d like to call to your attention is a fascinating discussion of ethnic diversity (or lack thereof) in the children’s book market by children’s author, poet, and playwright Zetta Elliott. An excerpt would not really do justice to her passionate and persuasive argument against the homogenization of literature — children’s, YA, and adult — but if you’re even vaguely interested in how publishers define who their target markets are and aren’t, and how that can limit where they look for new authorial voices, I would strongly recommend checking out her post.

Back to the business at hand: some of your hands have been waving in the air since the third paragraph of this post. “What on earth do you mean, Anne?” shout impatient hand-raisers everywhere. “I thought synopsis-writing was just yet another annoying hoop through which I was going to need to jump in order to land an agent, a skill to be instrumentally acquired, then swiftly forgotten because I’d never have to use it again. Why would I ever need to write one other than to tuck into a query or submission packet?”

You’re sitting down, I hope? It may come as a surprise to some of you, but synopsis-writing is a task that dogs a professional writer at pretty much every step of her career. Just a few examples how:

* An aspiring writer almost always has to produce one at either the querying or submission stages of finding an agent.

* A nonfiction writer penning a proposal needs to synopsize the book she’s trying to sell, regardless of whether s/he is already represented by an agent.

* Agented writers are often asked to produce a synopsis of a new book projects before they invest much time in writing them, so their agents can assess the concepts’ marketability and start to think about editors who might be interested.

Because the more successful you are as a writer of books, the more often you are likely be asked to produce one of the darned things, synopsis-writing is a fabulous skill to add to your writer’s tool kit as early in your career as possible. Amazingly frequently, though, writers both aspiring and agented avoid even thinking about the methodology of constructing one of the darned things until the last possible nanosecond before they need one, as if writing an effective synopsis were purely a matter of luck or inspiration.

It isn’t. It’s a learned skill. We’re going to be spending this segment of the query packet contents series learning it.

What makes me so sure that pretty much every writer out there could use a crash course in the craft of synopsis writing, or at the very least a refresher? A couple of reasons. First, let me ask you something: if you had only an hour to produce a synopsis for your current book project, could you do it?

Okay, what if I asked you for a 1-page synopsis and gave you only 15 minutes?

I’m not asking to be cruel, I assure you: as a working professional writer, I’ve actually had to work under deadlines that short. And even when I had longer to crank something out, why would I want to squander my scarce writing time producing a document that will never be seen by my readers, since it’s only for internal agency or publishing house use? I’d rather just do a quick, competent job and get on with the rest of my work.

I’m guessing that chorus of small whimpering sounds means that some of you share the same aspiration.

The second reason I suspect even those of you who have written them before could stand a refresher is that you can’t throw a piece of bread at any good-sized writers’ conference in the English-speaking world without hitting at least one writer complaining vociferously about how awful it is to have to summarize a 500-page book in just a couple of pages. I don’t think I’ve ever met a writer at any stage of the game who actually LIKES to write them, but those of us farther along tend to regard them as a necessary evil, a professional obligation to be met quickly and with a minimum of fuss, to get it out of the way.

Judging by conference talk (and, if I’m honest, by the reaction of some of my students when I teach synopsis-writing classes), aspiring writers are more likely to respond with frustration, often to the point of feeling downright insulted by the necessity of synopses for their books at all.

Most often, the complaints center on the synopsis’ torturous brevity. Why, your garden-variety querier shakes his fist at the heavens and cries, need it be so cruelly short? What on earth could be the practical difference between reading a 5-page synopsis and a 6-page one, if not to make a higher hurdle for those trying to break into a notoriously hard-to-break-into business? And how much more could even the sharpest-eyed Millicent learn from a 1-page synopsis that she could glean from a descriptive paragraph in a query letter?

I can answer that last one: about three times as much, usually.

As we’ve already seen with so many aspects of the querying and submission process, confusion about what is required and why often adds considerably to synopsis-writers’ stress. While the tiny teasers required for pitches and query letters are short for practical, easily-understood reasons — time and the necessity for the letter’s being a single page, which also boils down to a time issue, since the single-page restriction exists to speed up Millicent the agency screener’s progress — it’s less clear why, say, an agent would ask to see a synopsis of a manuscript he is ostensibly planning to read.

I sympathize with the confusion, but I must say, I always cringe a little when I hear writers express such resentments. I want to take them aside and say, “Honey, you really need to be careful that attitude doesn’t show up on the page — because, honestly, that happens more than you’d think, and it’s never, ever, EVER helpful to the writer.”

Not to say that these feelings are not completely legitimate in and of themselves, or even a healthy, natural response to a task perceived to be enormous. Let’s face it, the first time most of us sit down to do it, it feels as though we’ve been asked to rewrite our entire books from scratch, but in miniature. From a writerly point of view, if a story takes an entire book-length manuscript to tell well, boiling it down to 5 or 3 or even — sacre bleu! — 1 page seems completely unreasonable, if not actually impossible.

Which it would be, if that were what a synopsis was universally expected to achieve. Fortunately for writers everywhere, it isn’t. Not by a long shot.

Aren’t you glad you were already sitting down?

As I’m going to illustrate over the next week or two, an aspiring writer’s impression of what a synopsis is supposed to be is often quite different from what the pros have become resigned to producing, just as producing a master’s thesis seems like a much, much larger task to those who haven’t written one than those of us who have.

And don’t even get me started on dissertations.

Once a writer comes to understand the actual purpose and uses of the synopsis — some of which are far from self-evident — s/he usually finds it considerably easier to write. So, explanation maven that I am, I’m going to devote this series to clarifying just what it is you are and aren’t being asked to do in a synopsis, why, and how to avoid the most common pitfalls.

Relax; you can do this. Since I haven’t talked about synopses in depth for a good, long while, let’s start with the absolute basics:

A synopsis is a brief overview IN THE PRESENT TENSE of the entire plot of a novel or the whole argument of a book. Unlike an outline, which presents a story arc in a series of bullet points (essentially), a synopsis is fully fleshed-out prose. Ideally, it should be written in a similar voice and tone to the book it summarizes, but even for a first-person novel, it should be written in the third person.

The lone exception on the voice front: a memoir’s synopsis can be written in both the past tense and should be written in the first person. Go figure. (Don’t worry — I’ll be showing you concrete examples of both in the days to come.)

Typically, professional synopses are 5 pages in standard manuscript format (and thus double-spaced, with 1-inch margins, in Times, Times New Roman, or Courier typefaces; see my parenthetical comment in the examples to come). Querying or submission synopses may be the standard 5 pages or shorter, depending upon the requirements of the requesting agent, editor, or contest — so do make sure to double-check any written guidelines an agency’s website, small press’ submission standards, or contest’s rules might provide.

Yes, Virginia, in the series to come, I will be discussing how to write both long and short versions.

That’s new for me: for the first few years I blogged, I merely talked about the long form, since it was the industry standard; much shorter, and you’re really talking about a book concept (if you’re unfamiliar with the term, please see the BOOK CONCEPT category at right) or a longish pitch, rather than a plot overview. However, over the last couple of years (not entirely uncoincidentally, as more and more agents began accepting e-queries), agencies began to request shorter synopses from queriers, often as little as a single page. There’s nothing like an industry standard for a shorter length, though. Sometimes, an agent will ask for 3, or a contest for 2. It varies.

Let me repeat that a third time, just in case anyone out there missed the vital point: not every agent wants the same length synopsis; there isn’t an absolute industry standard length for a querying, submission, or contest synopsis. So if any of you had been hoping to write a single version to use in every conceivable context, I’m afraid you’re out of luck.

That resentment I mentioned earlier is starting to rise like steam, isn’t it? Yes, in response to that great unspoken shout that just rose from my readership, it would indeed be INFINITELY easier on aspiring writers everywhere if we could simply produce a single submission packet that would fly at any agency in the land.

Feel free to find that maddening — it’s far, far healthier not to deny the emotion. While you’re grumbling, however, let’s take a look at why an agency or contest might want a shorter synopsis.

Like so much else in the industry, time is the decisive factor: synopses are shorthand reference guides that enable overworked agency staffs (yes, Millicent really is overworked — and often not paid very much to boot) to sort through submissions quickly. And obviously, a 1-page synopsis takes less time to read than a 5-page one.

“Well, duh, Anne,” our Virginia huffs, clearly irate at being used as every essayist’s straw woman for decades. “I also understand the time-saving imperative; you’ve certainly hammered on it often enough. What I don’t understand is, if the goal is to save time in screening submissions, why would anyone ever ask for a synopsis that was longer than a page? And if Millicent is so darned harried, why wouldn’t she just go off the descriptive paragraph in the query letter?”

Fabulous questions, Virginia. You’ve come a long way since that question about the existence of Santa Claus.

Remember, though, Ms. V, it’s not as though the average agency or small publishing house reads the query letter and submission side-by-side: they’re often read by different people, under different circumstances. Synopses are often read by people (the marketing department in a publishing house, for instance) who have direct access to neither the initial query nor the manuscript. Frequently, if an agent has asked to see the first 50 pages of a manuscript and likes it, she’ll scan the synopsis to see what happens in the rest of the book. Ditto with contest judges, who have only the synopsis and a few pages of a book in front of them.

And, of course, some agents will use a synopsis promotionally, to cajole an editor into reading a manuscript — but again, 5-page synopses are traditional for this purpose. As nearly as I can tell, the shorter synopses that have recently become so popular typically aren’t used for marketing outside the agency at all.

Why not? Well, realistically, a 1-page synopsis is just a written pitch, not a genuine plot summary, and thus not all that useful for an agent to have on hand if an editor starts asking pesky follow-up questions like, “Okay, so what happens next?”

Do I hear some confused murmuring out there? Let’s let Virginia be your spokesperson: “Wait — this makes it sound as though my novel synopsis is never going to see the light of day outside the agency. If I have to spend all of this time and effort perfecting a synopsis, why don’t all agents just forward it to editors who might be interested, rather than the entire manuscript of my novel?”

Ah, that would be logical, wouldn’t it? But as with so many other flawed human institutions, logic does not necessarily dictate why things are done the way they are within the industry; much of the time, tradition does.

Thus, the argument often heard against trying to sell a first novel on synopsis alone: fiction is just not sold that way, my dear. Publishing houses buy on the manuscript itself, not the summary. Nonfiction, by contrast, is seldom sold on a finished manuscript.

So for a novel, the synopsis is primarily a marketing tool for landing an agent, rather than something that sticks with the book throughout the marketing process. (This is not true of nonfiction, where the synopsis is part of the book proposal. For some helpful how-to on constructing one, check out the HOW TO WRITE A BOOK PROPOSAL on the archive list at right.)

I’m not quite sure why agents aren’t more upfront at conferences about the synopsis being primarily an in-house document when they request it. Ditto with pretty much any other non-manuscript materials they request from a novelist — indications of target market, author bio, etc. (For nonfiction, of course, all of these would be included within the aforementioned book proposal.)

Requiring this kind of information used to be purely the province of the non-fiction agent. Increasingly over the last decade or so, however, fiction writers are being asked to provide this kind of information to save agents — you guessed it — time. Since the tendency in recent years has been to transfer as much of the agents’ work to potential clients as possible, it wouldn’t surprise me in the slightest if agents started asking for the full NF packet from novelists within the next few years.

Crunching a dry cracker should help quell the nausea that prospect induced, Virginia. Let’s not worry about that dread day until it happens, shall we? For now, let’s stick to the current requirements.

Why is the 5-page synopsis more popular than, say, 3 pages? Well, 5 pages in standard format is roughly 1250 words, enough space to give some fairly intense detail. By contrast, a jacket blurb is usually between 100 and 250 words, only enough to give a general impression or set up a premise.

I point this out, because far too many writers new to the biz submit jacket blurbs to agents, editors, and contests, rather than synopses: marketing puff pieces, rather than plot descriptions or argument outlines. This is a mistake: publishing houses have marketing departments for producing advertising copy.

And in a query packet synopsis, praise for a manuscript or book proposal, rather than an actual description of its plot or premise, is not going to help Millicent decide whether her boss is likely to be interested in the book in question. In a synopsis from a heretofore-unpublished writer, what industry professionals want to see is not self-praise, or a claim that every left-handed teenage boy in North America will be drawn to this book (even it it’s true), but a summary of what the book is ABOUT.

In other words, like the query, the synopsis is a poor place to boast. Since the jacket blurb-type synopsis is so common, many agencies use it as — wait for it, Virginia — an easy excuse to reject a submission unread.

Yes, that’s a trifle unfair to those new to the biz, but the industry logic runs thus: a writer who doesn’t know the difference between a blurb and a synopsis is probably also unfamiliar with other industry norms, such as standard format and turn-around times. Thus (they reason), it’s more efficient to throw that fish back, to wait until it grows, before they invest serious amounts of time in frying it.

With such good bait, they really don’t stay up nights worrying about the fish that got away.

“In heaven’s name,” Virginia cries, “WHY? They must let a huge number of really talented writers who don’t happen to know the ropes slip through their nets!”

To borrow your metaphor, Virginia, there are a whole lot of fish in the submission sea — and exponentially more in the querying ocean. as I MAY have pointed out once or twice before in this forum, agencies (and contests) typically receive so many well-written submissions that their screeners are actively looking for reasons to reject them, not to accept them. An unprofessional synopsis is an easy excuse to thin the ranks of the contenders.

Before anyone begins pouting: as always, I’m pointing out the intensity of the competition not to depress or intimidate you, but to help you understand just how often good writers get rejected for, well, reasons other than the one we all tend to assume. That fact alone strikes me as excellent incentive to learn what an agency, contest, or small publisher wants to see in a synopsis.

And let him have it just that way, to quote the late, great Fats Waller.

The hard fact is, they receive so many queries in any given week that they can afford to be as selective as they like about synopses — and ask for any length they want. Which explains the variation in requested length: every agent, just like every editor and contest judge, is an individual, not an identical cog in a mammoth machine. An aspiring writer CAN choose ignore their personal preferences and give them all the same thing — submitting a 5-page synopsis to one but do you really want to begin the relationship by demonstrating an inability to follow directions?

I know: it’s awful to think of one’s own work — or indeed, that of any dedicated writer — being treated that way. If I ran the universe, synopses would not be treated this way. Instead, each agency would present soon-to-query writers with a clear, concise how-to for its preferred synopsis style — and if a writer submitted a back jacket blurb, Millicent the agency screener would chuckle indulgently, hand-write a nice little note advising the writer to revise and resubmit, then tuck it into an envelope along with that clear, concise list.

Or, better yet, every agency in the biz would send a representative to a vast agenting conference, a sort of UN of author representation, where delegates would hammer out a set of universal standards for judging synopses, to take the guesswork out of it once and for all. Once codified, bands of laughing nymphs would distribute these helpful standards to every writer currently producing English prose, and bands of freelance editors would set up stalls in the foyers of libraries across the world, to assist aspiring writers in conforming to the new standards.

Unfortunately, as you may perhaps have noticed in recent months, I do not run the universe, so we writers have to deal with the prevailing lack of clear norms. However much speakers at conferences, writing gurus, and agents themselves speak of the publishing industry as monolithic, it isn’t: individual agents, and thus individual agencies, like different things.

The result is — and I do hate to be the one to break this to you, Virginia — no single synopsis you write is going to please everybody in the industry.

Sounds a bit familiar? It should — the same principle applies to query letters.

As convenient as it would be for aspiring writers everywhere if you could just write the darned things once and make copies as needed, it’s seldom in your interest to do so. Literally the only pressure for standardization comes from writers, who pretty uniformly wish that there were a single formula for the darned thing, so they could write it once and never think about it again.

You could make the argument that there should be an industry standard until you’re blue in the face, but the fact remains that, in the long run, you will be far, far better off if you give each what s/he asks to see. Just that way.

Well, so much for synopses. Tomorrow, we’ll move on to author bios.

Just kidding; the synopsis is a tall order, and I’m going to walk you through both its construction and past its most common pitfalls. In a couple of weeks, you’ll be advising other writers how to do it — and you’ll have yet another formidable tool in your marketing kit.

Keep asking those probing questions, Virginia: this process is far from intuitive. And, as always, keep up the good work!

Posted on - No Comments on Pitching 101, part XXIV and Writers’ Conferences 101, part IIII: working up the nerve to pitch — or to ask pointed questions, for that matter

Pitching 101, part XXIV and Writers’ Conferences 101, part IIII: working up the nerve to pitch — or to ask pointed questions, for that matter

At the opera the other night, I saw something I’d never seen before: the orchestra leaving its pit during the curtain call — and at a rather specific point, too, when the singer playing the lead was walking out for her solo curtain call. (And no, that’s not a picture of Brünnhilde; it’s Frank Gorshin as the Riddler on the old Batman show.) Why would they have done such a rude and unprofessional thing? I cannot say for sure, but my guess would be that it was for the same reason the audience members in my part of the balcony stopped yelling “Bravo,” sat down, and engaged in golf claps when she appeared.

It wasn’t because she didn’t have a marvelous voice; far from it, as she had demonstrated in Act III. She’s world-famous for playing this role. Unfortunately, in anticipation of Act III, she had not sung full voice in Act II. As a result, the Valkyrie most closely associated with belting out the notes was barely audible past the tenth row for a good hour.

Did she have a sore throat? Had she lost her nerve? Or did she merely figure that this was Seattle, not New York or Berlin, so she could afford to phone in half of her performance?

Performance anxiety, medical excuse, or apathy — we in the audience will never know. All we can judge her by is how she sang.

Performance anxiety is on my mind today, campers, because I’m going to be concentrating in this post upon the delicate art of working up nerve to approach agents to pitch. And — brace yourselves — to start to think of the pitching process as your interviewing agents as much as their interviewing you.

Okay, perhaps not quite as much, given just how competitive the agent-finding market is these days, but certainly, it’s not a face-to-face meeting to approach uncritically. As, alas, the vast majority of pitchers — and queriers, for that matter — seem to do.

Oh, I’m not saying that it isn’t understandable — undoubtedly, it is. In the flurry of pitching and querying, signing with an agent can start to feel like the end goal, the point at which all of the hard work is going to end, rather than a victory to be celebrated along the way. Yes, you do want an agent to fall in love with your writing — but never forget that the point of having an agent is to market your book.

Before an army of Valkyries shouts, “Well, duh!” at me at a volume certain divas would have done well to emulate, allow me to add a spin to that observation that may not have occurred to some pitchers: since a pitch meeting is a professional encounter, not a social event, it is very much in your interests to consider whether the person in front of you is a good bet for helping you meet your ultimate goal of publication, rather than whether you happen to like this person.

There’s more to an agent-writer relationship than friendship, you know. In fact, that’s often a relatively small element. Obviously, you’re going to want to be able to trust your agent, but whether the two of you clicked during your ten-minute chat is far less important to how well you will work together than your ability to communicate — and, yes, the agent’s contacts with editors who happen to publish books in your category.

So the common writerly fantasy that a friendly pitch meeting automatically equals a long-term personal connection is not only seldom true in actual practice; it can lead aspiring writers do make foolish choices. “Oh, but I really clicked with Agent Z,” they will protest. “I couldn’t possibly submit those pages Agent Q requested until I hear back from Z.” Or: “Since I had such a great pitch session with Agent R, why should I bother to pitch to anyone else at this conference? He’s sure to sign me.” Or even: “Yeah, it’s been 10 months since I submitted those pages Agent B requested, but I’m not going to keep querying or contact the agency to see if they have lost my submission packet. She seemed to like me; I don’t want to mess that up.”

All of these are poor strategic choices, based upon a misunderstanding of the pitching relationship. Successful pitchers’ hopes often rise sky-high, leading them to confuse a request for pages for an implied commitment. It isn’t, and it shouldn’t be interpreted as such.

Far too few pitchers seem to understand that. Here’s a useful rule of thumb: until an actual offer is on the table, a good pitch meeting is just a nice conversation at a conference.

But even if a smiling request for materials did imply more (which it doesn’t), the mere fact of liking an agent personally is not the best determinant of whether this is the right person to represent your manuscript. Or even whether the two of you can work well together under stressful conditions.

Yes, I said work together, because believe me, the author’s work does not end when the ink dries on the agency contract: its nature merely changes. It’s rare that a manuscript or proposal does not go through at least some revisions after the agency contract is signed, generally at the new agent’s request. So before you think about committing your manuscript or proposal to anyone’s hands, you’re going to want to ask some questions about who these people are, what they typically represent, and how they like to work with writers.

Stop cringing — if you’re going to be a successful author, this is CRUCIAL information.

Why? Well, agenting styles are very different: some are very hands-on, line-editing the work they represent, and some prefer to, as the saying goes, “leave the writing to the writers.” Some enjoy explaining the publishing process to their clients, and some are infuriated by it. Some want their authors to check in regularly, while others roll their eyes if a client has the temerity to inquire whether the manuscript the agent sent out six months ago has met with any results yet.

It really does behoove everyone concerned, therefore, that such preferences be aired up front.

I know: a pitch meeting is an intimidating situation, and you don’t want to offend anybody. But remember, these people come to a conference to discover people like YOU. Don’t talk yourself out of approaching them. Yes, the deck is stacked, but that does not mean that it’s impossible to make it: writers find agents at conferences all the time.

Including, incidentally, yours truly. After asking simply mountains of very pointed questions. Hey, I was merely being honest about the kind of client I would be.

Fortunately, you need not wait until your pitching appointment or you have buttonholed an agent in the hallway to ask such questions: most writers’ conferences feature panels where agents and editors talk about their work. Almost universally, the moderator will ask for questions from the audience.

That prospect should make you start rubbing your hands in glee like the villain in a melodrama: here’s a risk-free chance to ask many agents at once about what they like in a book — and in a client.

It’s a golden opportunity, yet much of the time, it’s is squandered with the too-specific question of the conference newbie who thinks this is an invitation to pitch. “Would you be interested,” such a fellow will stand up and ask, “in a book about a starship captain who finds himself marooned on a deserted planet where only mistletoe grows, and his only chance of escape is to court the ancient Druidic gods?”

Now, personally, I would probably want to take a gander at that particular book, if only for giggles, but that’s not really the issue here: this guy is trying to give a mass pitch to everyone on the panel. Universally, this kind of approach-disguised-as-question falls flat on its face.

Why? Manners, my dears, manners. Question time at an agents’ forum is NOT an appropriate venue for pitching.

Let me repeat that, as it may sound a bit strange coming from the fingertips of the queen of the hallway pitch: the agents’ and editors’ forums should NOT be construed as pitch sessions. You may, if you can work up the nerve, walk up to the panelists afterward to try out your hallway pitch, but you will make a much, much better impression if you use the question time for, um, questions.

Still not convinced? Okay, let’s take a gander at what happens when our misguided friend above ignores this dictum — as, I assure you, someone invariably does at every major conference. If the agents are feeling kind, one of them will try to turn this too-specific question into an issue of more general concern, as in, “It’s interesting that you ask that, because the SF market right now is very much geared toward (some other focus entirely)…”

The other, less charitable and more common response is for the agents all to say no and the moderator to ask for the next question from the audience. Like hallway pitching, the response all depends upon the mood and generosity level of the agents approached — and how politely the writer has made the request.

Even if you are Emily Post personified, however, don’t bother with the broadcast pitch approach: it’s not worth the risk. Most likely, the only result will be your getting talked about negatively in the bar that’s never more than 100 yards from any writers’ conference in North America. Trust me on this one.

A popular variation on this faux pas is a questioner’s standing up, describing his book, and asking how much he could expect to receive as an advance. From the writer’s point of view, this certainly seems like a reasonable question, doesn’t it? Yet to industry-trained ears, it says very clearly that the asker has not gone to the trouble of learning much about how publishing actually works.

Why is that so evident to the pros? Well, in the first place, advances vary wildly. Think about how deal memos are constructed: pretty much everything that has to do with the author’s cut is a matter of negotiation. (If you have no idea what a deal memo is, you might want to take a gander at the HOW DO MANUSCRIPTS GET PUBLISHED? category on the archive list at right. Even aspiring writers who have done their homework often harbor misconceptions about how the process works.)

Second, a manuscript that attracts competitive bidding today may not interest any editor at all six months from now. So really, when an aspiring writer asks such a question, what an agent tends to hear is, “I want you to predict the market value of a book you know absolutely nothing about, which may or may not be any good, and I expect this advice to be applicable at any time I may try to market this book concept.”

Again: not the best idea.

So how does one use question time correctly, you ask? You’re going to want to keep your question general and, if at all possible, have everyone on the panel answer it, so you don’t appear to be targeting one of them for critique.

Oh, it happens. It’s pretty to see how quickly agents — who, after all, are in competition with one another just as much as writers are — will rush to defend one of their own.

Another common faux pas is to challenge what an agent on the panel has already said. Often, the writers who go this route will cite another source, for added credibility, “You said X ten minutes ago, but Miss Snark says…”

If you take nothing else I say into the Q&A session, remember this: this type of question will not help you win friends and influence people.

Why? Well, no one particularly likes to be contradicted in front of a roomful of people, right? Being told that someone out there is laying down rules of her conduct is far more likely to raise hackles than provide clarification. Human nature, I’m afraid.

And it’s not as though the average agent reads the many writing blogs out there, even if she happens to write one herself. So any name you cite — up to and including Miss S’, who even at the height of her blog’s popularity enjoyed at best a mixed reputation amongst agents — is unlikely to seem like an unimpeachable source.

Although should you happen to bump into MY agent at a conference, you may certainly feel free to preface your remarks to him with, “I really like Anne Mini’s blog,” should you be so moved. As long, that is, as you did not add immediately thereafter, “…and she says that what you told us before is wrong.”

Trust me: as an opening gambit, it just doesn’t work.

So what should you ask that intimidating row of agents? A few suggestions that designed to elicit information you would probably have a hard time gleaning anywhere else — and will generally provoke interesting comments, rather than the usual bleak diagnoses of how tough the market is right now:

“What was the last book each of you picked up at a conference? What made that book stand out from the others you heard pitched?” I love this question, as it gives pitchers hints about how the agents like to hear a book described; darned useful information.

“Who is your favorite client, and why?” This is a question agents tend to love, as it enables them to promote a client’s work. Make a great show of writing down names, nodding vigorously to indicate that you either believe that the author mentioned is the best thing to happen to literature since Homer first got the idea of telling the story of the Trojan war or that you are intending to rush to the nearest brick-and-mortar bookstore the instant the conference is over and buy all of that author’s books.

Hey, agents make a living from their clients’ royalties. You think they DON’T mention their clients at conferences partially in order to stimulate some book sales?

“How long do you stick with a book you really love that’s not selling before you give up on it?” In many ways, this is the single most important thing to know about an agent with whom you’re considering signing — and it’s an agent-friendly question, because they almost invariably answer it by talking about a pet project that was hard to place, but eventually succeeded.

Word to the wise: while it’s tempting to be impressed by the story about how the agent showed a particular manuscript to 43 agents before it got picked up, it’s worth asking the follow-up question, “Is that your regular practice, or did you especially love that book?” It’s not unheard-of for an established agent to recycle a single heroic incident from the very beginning of his career throughout a couple of decades’ worth of writers’ conference panels. What he was willing to do for the best manuscript he ever read back in 1982 isn’t necessarily indicative of how he might handle your book now.

“If I were looking to understand what a great first novel (or first book in your chosen category) would read like from an agent’s point of view, what books recently out would you suggest I read?” Another question that tends to be popular with panelists — because, trust me, no agent on earth is going to name a book that s/he DIDN’T represent.

“How is selling a first-time author’s book different from selling the work of someone more established?” They’ll like this question less, but it will give you a pretty good idea of who has sold a debut novel lately and who hasn’t.

“Are you looking for a career-long relationship with a writer when you consider a submission, or are you only thinking about the book in front of you? If you thinking in the long term, how often do you expect your clients to produce new books?” This last varies a LOT, but in the last year or so, many fiction agents have been on the look-out for career writers, rather than those with only one great book in them. Asking panelists this question will let you know to whom to mention the other three manuscripts you have sitting in a drawer.

“How much feedback do you give your clients before you submit their books? Do you usually ask for a revision before you send a book out? How much do you like to get involved in the revision process?” Yes, this is an enormous question, but the agents who never edit at all will usually say so immediately. Translation: they don’t like to take on unpolished manuscripts, even if they have great market potential.

“Is there any kind of book you specifically do NOT want to hear pitched this weekend?” Hey, someone’s got to pull the pin on that grenade. Sometimes they will answer this question unsolicited, however, so do keep an ear out during the forum.

What was the last book you picked up from a conference pitch and why? What made that pitch stand out to you? The benefits of this question are twofold: it will enable agents to gush about clients whose books have not yet been released (always fun for them), and you might just glean a pitching tip or two.

Do be aware, however, that some agents will respond defensively to this type of question, disliking the implication that they might EVER sign a writer without having read the manuscript in question. The usual deflecting response: “Well, I don’t really judge by the pitch; it all depends upon the writing.”

“I’ve been hearing that many of the big agencies employ submission screeners. How many other people need to read a submission before it will reach your desk — and what kinds of comments to you like to see from them?” It can be difficult to get an answer to this question — some agents who normally employ screeners pride themselves on reading requested materials from pitchers themselves — but it can reveal quite a lot about the unwritten rules of screening.

“What’s the worst query letter you ever got, and why?” This is a great question to ask if you’re not planning to do any hallway pitching, but only intend to query the attending agents after the conference. (Beginning your query, naturally, with the magic words, “I so enjoyed hearing you speak at the recent XYZ conference…) The responses are usually pretty colorful.

Do you have any automatic red flags for submissions? Any pet peeves we all should avoid? You are well within your rights to ask this one — and everyone in the room will bless you for it. Every agent has a different representation style, and you will want to know about any pet peeves or preferences before you stick your pages under their respective noses, right?

Fair warning about the response to this one: it’s very, very common for agents to imply that their individual pet peeves are shared by every other agent currently walking the earth’s crust. Sometimes it’s true; sometimes it isn’t.

However, should you EVER hear an agent mention a pet peeve on a panel, scour your work for that problem before you send that agent anything. If an agent makes the effort to warn you, s/he means it.

You’ll be pleased to hear, after all that, that there is really only one question that someone absolutely needs to ask at the editors’ forum — although most of the questions above will work in this context, too. Since most publishing houses now have policies forbidding their editors from picking up unagented work, everyone in the room will be happier in the long run if you just pull the pin on the grenade:

“If you found a fabulous book here at the conference, which of you could sign the author directly, and which of you would have to refer her to an agent?”

Yes, it’s a bit in-your-face, but the fact is, all of the major US publishing houses currently have policies forbidding editors from signing unrepresented writers — a policy of which editors tend to assume that pitchers are already aware. So much so that editors new to conferences are sometimes surprised that writers want to pitch to them. Often, senior editors are at the conference merely to give a class, network, or make connections with the already-established authors that often hang out at their local conferences; they may only have agreed to participate in pitch meetings to fill the time in between. (Hey, it happens.)

Asking to know whether you’ll be pitching to someone who could act directly or not can help you streamline your pitching attempts. Generally speaking, an editor from a small publishing house is more likely to be able to say yes to a manuscript, but if, for instance, an editor at HarperCollins is given to perusing its online competitive submission site, asking about direct submissions will probably elicit that information.

These questions will also help you decide to whom to pitch (in the hallways, probably) on a more professional basis than whether the agent or editor struck you as a nice person whilst speaking on the dais. This is not the best criterion to use, and certainly not the best ONLY criterion to use, because:

(a) Most people are rather different when speaking to large groups than one-on-one, which is how a signed writer would be dealing with them; your first impression might not be an accurate one.

(b) Agent and editor fora tend to be rather early in the morning, and folks in the arts are often not morning people (see conclusion on previous point).

(c) The pro who comes across as nastiest may in fact just be trying to save writers some chagrin. Telling the hard truth from a podium is not usually conducive to popularity, but the truth about the publishing industry is what you paid to come to the conference to hear, right?

(d) The pro who just oozes affection for writers and good writing may not have the best track record for picking up clients.

Finding out more about these people’s personal tastes and professional interests is also just good manners — and this is an industry where manners do count to a surprisingly great extent. From a more self-interested perspective, wouldn’t you rather learn in an impersonal forum that Agent A isn’t remotely interested in your kind of book than during a face-to-face, one-on-one meeting?

Of course you would. See why I was so adamant about your picking a book category?

Once you have figured out which agents and editors from small houses (again, all of the major US publishers currently have policies against picking up unagented authors) represent books in your category and like your type of voice (not always the same thing, in practice), try to get appointments with ALL of them.

Standing by the appointment desk and listening for cancellations is a good way to do this — although fair warning: this practice does tend to annoy the volunteers manning the appointment desk. Also, many conferences lay down rules barring signing up for extra appointments (unless you pay for them). However, even at such conferences, the eager beaver who happens to be standing by the desk when someone cancels can sometimes nab the extra slot.

A great, great time to do this: immediately after the agents’ forum. Would-be pitchers who have just heard their assigned agents declare from the dais that the appointment was a mismatch are often overjoyed to switch appointments with someone else, or even just cancel their own.

If you can’t get appointments, try to pitch to your likely candidates in the hallways. Again, immediately after the agents’ forum is an opportune moment for this.

I felt your chest seize up, but please, don’t be afraid: you’re there to learn how to market your work better, and they are there to pick up new writers. You are not a second-class citizen begging the nobility for a favor, as so many first-time pitchers seem to think: you are trying to find the best collaborators for your writing career.

As Francis I of France put it: “The sun shines for me as for others. I should very much like to see the clause in Adam’s will that excludes me from a share of the world.”

You deserve to be heard, in short. Don’t let ‘em intimidate you.

But if you DO find yourself too intimidated to walk up to someone in the industry and gasp out your magic first hundred words, do not despair: that information you gathered at the agents and editors’ forum will still serve you well. After the conference, you can query ALL of them — or at least the ones on your narrowed-down list.

And do you know what I would do in your quivered-in shoes? (Hint: I mentioned it above.)

If you said, “By Jove, you would go ahead and write the name of the conference on the outside of the envelope or put it in the subject line an e-mailed query,” give yourself a gold star for the day.

Why is this a dandy idea? Because in most agencies, conference-goers are regarded as a bit savvier than the average querier; their queries, therefore, tend to be taken a bit more seriously AND read with greater attention. So it’s well worth your while.

Oh, and before I forget: make sure to write REQUESTED MATERIALS in great big letters on the outside of the envelope or place it in the subject line of your e-mail, for the reasons above. (Assuming, of course, that an agent or editor DID request those materials. Don’t scrawl it otherwise.)

But whatever you do, don’t be a silent wallflower at a writers’ conference: take a few polite risks, and don’t be afraid to approach editors from smaller presses. The Brünnhilde who perpetually saves her voice for the final act has a hard time making a good first impression.

Sing out, Hildy. This could be your big break.

Tomorrow, a few hints on maintaining your energy throughout what can be a pretty exhausting event. Keep up the good work!

Posted on - 7 Comments on Pitching 101, part IV, in which I finally stop giving preliminary cautions and start talking about the building blocks of a terrific pitch. Oh, and you’re going to have to pick a book category.

Pitching 101, part IV, in which I finally stop giving preliminary cautions and start talking about the building blocks of a terrific pitch. Oh, and you’re going to have to pick a book category.

a-pile-of-boxes

Yes, it’s true: in the fourth installment in this series, I’m moving beyond telling you how to prepare for a conference where you might be able to pitch your book to an agent or editor, either formally or informally, and proceeding toward how to decide what to say when you get there. While some might shake their heads, muttering, “Why on earth is she going over every nuance, when we’re already deep in literary conference season?”, well, I have two answers.

First, for the many, many aspiring writers who (unwisely, I think) put off constructing (or often even thinking about) their pitches until the eve of the conference, I’ve established a super-quick crash course in how to do it: you’ll find it under the aptly-named HOW TO WRITE A PITCH AT THE LAST MINUTE category on the archive list on the lower right-hand side of this page.

Second, years of experience teaching good writers to pitch lead me to believe that just telling you what to do without helping you understand why each part of the pitch is necessary in order to market your work persuasively to agents and editors — including parts that are usually left out of the three-line pitch entirely — usually results not only in less effective pitches, but writers not particularly comfortable with giving them. Call me zany — and believe me, there are plenty of local conference organizers who do — but I just don’t believe that pitching advice that tells writers to blurt out a summary of their books as fast as humanly possible and leaves it at that is actually all that helpful come pitching time.

Hey, I warned you that my approach to pitching was a bit unorthodox.

Contrary to the prevailing wisdom, I believe that the definition of pitching successfully is not merely being able to cram an entire 400-page book into three sentences and spit it out coherently. Instead, I define pitching success as the ability to speak fluently and persuasively about a book in terms that make an agent or editor likely to say, “Gee, I’d like to read that. Please send me the first 50 pages right away.”

I define a pitch’s success by its results, not its conformity to a pre-set model to be used in all instances. I know: radical.

Thinking of it this way makes it far, far easier to make it through the pitch preparation process: instead of grumblingly adhering to an evidently arbitrary and difficult standard of presentation, you’re gearing up to have all of the marvelously fulfilling conversations that will define the rest of your life as a professional writer.

Much nicer to wrap your brain around than croaking out the bare bones of your premise in 10 seconds, isn’t it?

Now that you are prepared for my advice to be a bit offbeat, I am not afraid to shock you with my first unorthodox suggestion:

DON’T start the pitch-prepping process by sitting down and trying to summarize your book’s plot or argument in just a few lines. Instead, let your first step be figuring out where your book would be placed on the bookshelves of Barnes & Noble, Borders, or a similar chain bookstore.

Why? Because this is the single most important piece of information you can tell an agent or editor about what you write. And because everyone in the US publishing industry talks about the demarcations in the same terms, you’re going to communicate a whole lot better with them if you use the book categories they already know. Which are:

For fiction: Fiction (a.k.a. Mainstream Fiction), Literary Fiction, Historical Fiction, Futuristic Fiction (that is not SF. The usual example is THE HANDMAID’S TALE.), Adventure Fiction, Sports Fiction, Contemporary Fiction, Adult Fiction; Women’s Fiction, Contemporary Women’s Fiction, Chick Lit, Lady Lit, Lad Lit; Romance, Category Romance, Contemporary Romance, Historical Romance (designate period), Paranormal Romance, Romantica, Erotica, Inspirational Romance, Multicultural Romance, Time Travel Romance; Science Fiction, SF Action/Adventure, Speculative SF, Futuristic SF, Alternate History, Cyberpunk; Fantasy, Dark Fantasy, Comic Fantasy, Epic Fantasy; Horror, Paranormal, Vampire Fiction; Thriller, Spy Thriller, Suspense, Romantic Suspense; Mystery, Police Procedural Mystery, Legal Mystery, Professional Mystery, P.I. Mystery, Psychological Mystery, Forensic Mystery, Historical Mystery, Hardboiled Mystery, Cozy Mystery, Cops & Killers Mystery, Serial Killer Mystery, British Mystery, Noir, Caper; Western; Action/Adventure; Comics; Graphic Novel; Short Stories; Poetry; Young Adult, Picture Book, Children’s, Middle Readers.

For nonfiction: Entertaining, Holidays, House & Home, Parenting & Families, How-To, Self-Help, Pop Psychology, Pop Culture, Cookbook, Narrative Cookbook, Food & Wine, Lifestyle, Medical, Alternative Medicine, Health, Fitness, Sports, Psychology, Professional, Engineering, Technical, Computers, Internet, Automotive, Finance, Investing, Business, Careers, Memoir, Autobiography, Biography, Narrative Nonfiction, Historical Nonfiction, True Crime, Law, Philosophy, Religion, Spirituality, Travel, Travel Memoir, Outdoors & Nature, Essays, Writing, Criticism, Arts, Photography, Coffee Table, Gift, Education, Academic, Textbook, Reference, Current Events, Politics/Government, Women’s Studies, Gay & Lesbian (a.k.a. GLBT).

Actually, there are a few more, but these are the main ones. For more detailed analysis, again, please see the BOOK CATEGORIES heading on the list at right. Also, the major genre’s writers’ associations tend to provide precise definitions of each subgenre on their websites. But these are enough to get you started.

Pick one.

Before anybody out there starts to freak out about the prospect of having to select the perfect pre-fab label, let me hasten to add: aspiring writers are not singled out for punishment in having to do this; literally every professional author does as well. It’s a technical designation, after all, not a summary of the book’s contents.

And contrary to popular belief, choosing does not define a writer for life: the book category is merely the conceptual box into which all books aimed at a particular already-established market are placed. Literally every book published by a North American publisher has been assigned to such a category.

So calm down and ask yourself: in a marketing display, what kind of books would be grouped around it? How would it be placed so as to suggest that if the potential buyer liked book X, he would probably be interested in your book as well?

Lest any of you fiction writers are tempted to say, “Oh, my book would just be in the literature section, filed under my last name,” that’s not a good enough answer. Nor is, “Oh, I’m a genre-buster — I don’t want to limit myself with a label.”

That kind of answer just isn’t useful to an agent — on order to sell your book to an editor, your agent is going to need to be able to tell him right off the bat what kind of a book it is, not merely that she thinks it’s well written. Similarly, in order to argue that your book belongs in next year’s catalog, an editor is going to have to tell the rest of the folks at the publishing house the book category, just as the marketing department is going to have to tell the distributor, and the distributor the bookstore buyer.

Thus, the book category is in fact the industry shorthand for where a book should be directed in order to sell, at every level. So it follows as night the day that aspiring writers who equivocate between categories because they believe (not entirely without reason) that their books are too complicated to be shoved into a single conceptual box, or even refuse define their work automatically render it harder for all of these people to do their jobs.

And that’s not the world’s best idea, because if you want them to assist you in getting your writing into print, it’s really much more in your interests than theirs to make it as easy as possible to help you.

Let me repeat that, because it’s vital and I’ve never heard any other pitching advisor mention it: aspiring writers who go out of their way to make it easy for folks in the publishing industry to help them succeed tend to garner a heck of a lot more help than those who make it difficult.

Partially, that’s just human nature: a person for whom it’s a pain to do favors tends not to have others leaping forward to do him any. But partially, it’s also because most writers inadvertently make it difficult by not learning how to talk about or present their work professionally.

Which leads me to the other, utterly selfish reason that you should figure out the proper category for your book, and pronto: once you know where the pros would envision your book selling best, you will have both an infinitely easier time pitching AND finding agents to query. Suddenly, those cryptic lists of book types in agents’ guides and opaque conference bio blurbs will spring to life for you.

Unfortunately, the vast majority of aspiring writers do not do their homework in this respect — and believe me, from the pros’ perspective, it shows in their pitches. The industry defines types of books far more specifically than writers tend to do — and, as I’ve been pointing out over the last few days, no agent represents every kind of book. Since they define their work by book category, writers’ reluctance to commit just seems like ignorance of how books are sold.

Does that conclusion seem harsh? Actually, it isn’t, particularly: the sad fact is, the vast majority of aspiring writers out there have only a vague idea of how their books would be marketed to booksellers. So I’m here to tell you: the FIRST question any editor would ask an agent about a book, or a committee would ask an editor, or a book buyer would ask a publishing house’s marketing department is, “What’s the book category?”

But I even as I typed that last bit, I could sense that some of you out there were still feeling abused for having to adhere to the established categories, feeling (and not without some justification) that there’s more to art than marketing labels. If you feel that way, you’re certainly not alone: you can’t throw a piece of bread at a writers’ conference anywhere in North America without hitting a writer who believes that his artistic freedoms are endangered by the very request. Or a writer who has fretted for a year about picking the right category. And anyone who has ever listened to pitches for a living can tell you horror stories about writers who wasted half (or even all) of their pitch appointments complaining about it.

To save any of you from ending up as the subject of such a tale. let’s take a look at how the average pitcher deals with this fundamental question, and why the standard oh, my God, don’t make me pick! responses tend not to impress agents and editors very much.

In the first place, writers often mishear the question as, “So, what is your book about?” rather than what it is, a straightforward request for marketing information. Thus, they all too often give exactly the same response they would give anybody who asked the more general latter question at a cocktail party:

“Well (gusty sigh), it’s a novel…mostly, it’s women’s fiction, but it’s not really a romance novel. I guess it’s also suspense, with thriller elements. And the writing is definitely literary.”

I hate to be the one to break it to you, but to an agent or editor, this kind of response sounds EXACTLY like that noise that Charlie Brown’s teachers used to make: Wah wah wah wah waagh…

Remember, agents and editors think about books as products, rather than merely as works of art or expressions of the inner workings of the writers’ souls. And as products, agents need to sell books to editors, and editors to editorial committees, and marketing departments to distributors, and distributors to bookstores, and bookstores to readers.

I assure you, a vaguely-defined book is much harder to drag through that process. And much, much, MUCH harder for a writer to pitch successfully.

So it’s an excellent idea to tell them up front — as in both your pitch and the first few lines of your query letter — what kind of book it is. But in order to make sense to people in the industry, you need to speak their language: pick one of their recognized categories. In other words, don’t just guess, don’t lump a couple of categories together into a Frankenstein’s monster of a hyphenate, and don’t just make up a category.

How do you know where to start? Glad you asked — you know how I love step-by-step instructions.

1. Learn where book categories lurk.
In this age of rampant standardization of book packaging, this isn’t all that hard to do. Take a gander at the back jacket of most recently-released hardcover books: you will find, usually in either the upper left corner or just above the barcode, a one- or two-word description. That is the book category.

Not sure how to find it? Okay, here’s the back cover of Sarah Vowell’s ASSASSINATION VACATION (a terrific book for anyone interested in political history, by the way; she’s a very funny writer). Follow the lead of my pen:

sarah-vowells-back-cover-ii

You may notice that her publisher has listed the book in two categories: biography and travel. That makes perfect sense, because the book both talks about the lives of various murdered American presidents and follows Ms. Vowell’s journeys to their assassination sites. (I’m not kidding: it honestly is very funny.)

The other common locale for a book category, especially on trade paperbacks and softcover books, is in the box with the barcode. Here’s the back of Jonathan Selwood’s hilarious THE PINBALL THEORY OF APOCALYPSE:

jonathan-selwood-back-cover

Okay, so that last photo was a trifle askew. However, since the novel partially concerns the aftermath of a major earthquake, that seems rather appropriate.

2. Find some recently-released books similar to yours and check how they’ve been categorized.
Think about your book. Can you come up with, say, 3-5 titles that are similar to it in subject matter, tone, approach, voice, etc., that have come out in North America within the last five years? Not similar in ALL respects, necessarily — just one or two may be enough to steer you in the right direction

If you can’t come up with any that are remotely similar, I suspect that you’re not overly familiar with the current book market — a serious liability for anyone hoping to pitch or query a book to someone who makes a living following such trends.

If all else fails, start feeding relevant search terms into Amazon and see what comes up.

3. See how the books on your list have been categorized by their publishers.
Once you have your list, go to a bookstore (either physically or online) and see where those books are housed. That is, most likely, where your book would be categorized, too.

4. From among those categories, select the one that intuitively seems to fit your book best.
Book categorization is not a perfect science — pick the one that comes NEAREST to where you envision the book being shelved in a big bookstore. (Since I’ve written about this topic quite frequently and I’m trying to get us through the pitching basics fairly quickly, for more specific tips on how to do this, please see the BOOK CATEGORIES heading on the list at right.)

Fair warning: many categories overlap — fiction, women’s fiction, and literary fiction, for instance, share quite a bit of common ground. Choose the one that you like best; as long as you’re close, your future agent will be able to tell you how to categorize it.

Whoa, I didn’t even have time to move my hand to the return key before I felt a mighty gust of cries of WAIT! coming from out there. “But Anne,” breathless voices cry, “I honestly don’t know how to categorize my novel. Is it literary, mainstream, or just plain fiction — and will agents hurt me if I guess wrong?”

This is an excellent question — one that I covered at some length in several posts; I would encourage you to go back over this post, this one, and this. You might also try asking yourself few questions about your book:

(a) Does your book assume a college-educated readership? Does it try experiments with structure and language? Is character development more important to the reading experience than plot? If you answered yes to at least two of these, literary fiction would probably be the safest choice.

(b) Is your book aimed at a general adult audience, or is more heavily weighted toward a female readership? (Okay, so this is kind of a trick question, since women buy over 80% of the fiction sold in the US and almost all of the literary fiction, but bear with me here.) If it is genuinely aimed at a general market, fiction would be a good choice.

If it does assume a female readership, or if the protagonist is female, consider women’s fiction. And just in case any of you are harboring the surprisingly pervasive prejudice that women’s fiction label is automatically pejorative: women’s fiction is far and away the best-selling fiction category.

(c) Does your book have a filmic, easily-summarized plot? Are the style and storytelling technique similar to a bestselling author’s? If so, it might be mainstream fiction (also known as commercial fiction).

(d) Is your protagonist relatively young — and have sex with more than one partner/do drugs/have a drinking problem? Does the plot deal with adult-themed issues that probably wouldn’t make it onto network television in the dinner hour? If so, it might be adult fiction or contemporary fiction.

(e) Are all of the criteria in #4 true, but the protagonist is female, under 40, have a sense of humor, doesn’t pursue significant interests in the book OTHER than having sex with more than one partner/doing drugs/having a drinking problem — and yet is not a memoir by Elizabeth Wurtzel? If so, you might want to consider the chick lit category, especially if your protagonist’s interest in shoes and handbags borders on the pathological.

Before any chick lit writer gets all defensive on me, allow me to add that there is some chick lit out there does deal with serious subject matter (see the comments on this post); like many, many other book category distinctions, the difference between women’s fiction and chick lit is often a matter of tone. If you write in either category and are unsure what that means, it would be a grand idea to walk into a bookstore, ask a savvy clerk to point out the three best recent releases in women’s fiction and chick lit, and read the first few pages of each.

All that being said, it’s not completely unheard-of for women’s fiction with a young protagonist to be assigned to chick lit simply due to the sex and age of the writer, or for an agent to decide to submit a book to chick lit editors as chick lit and women’s fiction editors as women’s fiction. Ultimately, categorization is a call the agent to make; all you’re trying to do in a pitch or query is to find a label in the general ballpark.

Which leads me to…

(f) Are you planning on pitching or querying an agent who likes to make this call himself? In that case, you might be best off simply labeling it fiction — but you’re unlikely to know that unless you’ve spoken to the agent personally. If this is the case, you should pick the closest label, then nod smilingly when the agent to whom you are pitching says you are mistaken.

Hey, it’s how those of us already signed with agents do it. I even know a quite prominent author who claims that she doesn’t know for sure whether any particular piece is women’s fiction or memoir until her agent has sold it as one or the other.

All that being said, try not to get too discouraged if your book’s category does not immediately pop to mind. Often, it is genuinely a hard call. Just do your best.

5. Use the book category you’ve chosen to describe your manuscript whenever you are communicating with anyone in the publishing industry.

Feel free to use it ubiquitously. Its uses are myriad: in your pitch, in your query letter, on your title page (if you don’t know where this info should go, please see the TITLE PAGES category on the list at right), in checking an agent’s conference blurb or listing in an agency guide to see whether she represents your kind of book, whenever anyone at a literary event asks, “So, what do you write?”

But whatever you do, NEVER tell anyone in the industry that you have a “fiction novel” — this is a very, very common pet peeve amongst agents and editors. By definition, a novel IS fiction, always, just as a memoir is always nonfiction. (Technically, anyway. Don’t even get me started on how many memoirists have found their books under just-the-facts scrutiny over the last couple of years.)

Some of you are still squirming under the necessity of choosing, aren’t you? “But Anne,” I hear some confused would-be pitchers and queriers cry, “I occasionally see categories other than the ones you’ve listed on book jackets and when authors speak about their work. Therefore, you must be wrong about agents and editors expecting to us to label our books, and I can refer to my manuscript any way I like — or not categorize it at all.”

Oh, that old saw. Naturally, there are new categories popping up all the time, a side effect of the expansive creative impulse of the human mind. And there’s no international police force compelling every published author out there to speak of their books in the same terms.

That doesn’t mean, however, that it behooves an aspiring writer to make up a book category. All one has to do is check out any of the standard agency guides to see why: when asked what kinds of books they represent, agents don’t use descriptions that are only meaningful to themselves and their closest friends; the vast majority of the time, they use the standard category designations.

That being said, generally speaking, it’s safer to pick one of the standards rather than to insist upon a category that has only been introduced recently: if it’s too new, the agent or editor to whom you are pitching may not yet be aware of it yet. (Hey, it happens.)

When in doubt, pick a more general category over a hyper-specific one. Or at any rate, select the more marketable one. It increases your chances of your work sounding to an agent like something that will sell.

But again, try not to stress about it too much. Believe me, if you are off just a little, an agent who is intrigued by your work will nudge you in the right direction, rather than writing you off because you picked the wrong sub-category. In fact, it’s not at all uncommon for an agent to sign a writer and then say, “You know, Ghislaine, I think your book would sell better as women’s fiction than mainstream fiction. Let’s market it as that.”

And if Ghislaine is a savvy writer, she won’t immediately snap back, “Why is it women’s fiction rather than mainstream — because the author possesses ovaries?” (Not all that an uncommon an underlying reason for the choice, actually; some of my work has been categorized that way on apparently no other pretext.) Instead, market-ready writer that she is, she will respond, “If you think it’s a better idea, William. But do you mind explaining the logic to me, so I may consider how you’ve planning to market my work when I’m writing my next novel?”

THAT, my friends, is language the entire industry understands. This is a business where finesse definitely counts.

Hey, I don’t make up the lingua franca; I just speak it. (For more on the ins and outs of defining women’s fiction (particularly when a book occupies the rather broad territory where women’s, literary, and mainstream overlap), please see the three posts beginning here.)

6. What to do if you just cannot bring yourself to apply step 5 to the category that makes the most sense
If you truly get stuck in mid-decision, here is a sneaky trick: go to a well-stocked bookstore and track down a friendly-looking clerk. Describe your book to her in very general terms, and ask her to direct you to the part of the store where you might find something similar.

Then start pulling books off the shelf and examining their back covers for categories.

Hint: don’t be too specific in your description to the clerk — and whatever you do, don’t mention that you wrote the book you are describing. “My favorite book is a suspenseful romantic comedy about murderous contraltos set in the Middle Ages — would you have anything close to that?” tends to yield better results than, “I’m looking for a book about an opera diva who lives in 9th-century Milan, has scores of amorous misadventures, and strangles her conductor/lover. Where would I find that in your store?” The latter is more likely to turn up a puzzled shrug than useful directions.

Repeat in as many bookstores as necessary to start seeing a pattern in where you’re being advised to look. That location is where your book is most likely to be shelved.

Yes, this process can be a pain, but stating your category up front will simply make you come across as more professional, because it’s the way that agents and editors talk about books. Agencies do not impose this requirement in order to torment writers, you know; the category you pick will determine to a very great extent whether any given agent or editor will be even remotely interested in your work.

Because yes, Virginia, there are professionals who will simply not read a query or listen to a pitch unless it is for a book in one of their pre-chosen categories. Agents and editors LIKE making snap judgments, you see. It saves them time.

Sorry to be the one to break it to you.

To put a more positive spin on the phenomenon, think of it this way: if you tell an agent immediately what kind of book you are pitching, the busy little squirrels in her brain can start those wheels spinning toute suite, so she can instantly start thinking of editors to whom to sell your book.

Since that is precisely what you want her to be doing, what are you complaining about?

If you’re still a bit confused and want more help fine-tuning your selection, again, I would recommend taking a gander at the posts under the BOOK CATEGORIES heading at right. In the past, I have spent more time on this particular point; I could easily spend a week on this point alone. (And have, as it happens.)

And if you’ve narrowed it down to a single category, congratulations! You’re ready to move on to Step 2 of writing your pitch.

Which, not entirely coincidentally, will be the subject of my next post. (Hey, I told you I liked step-by-step directions.) Keep up the good work!

Posted on - No Comments on Pitching 101, part II: okay, before anyone starts to panic…

Pitching 101, part II: okay, before anyone starts to panic…

thescream

Within mere seconds of posting the first in my annual series on pitching — the much-feared practice of approaching an agent face-to-face to try to interest her in your manuscript, rather than via the far less intimidating query letter or e-mail — I felt the ether fill with two discordant emotions rising in a cloud from my readers: extreme panic and terrible annoyance. (Actually, there was a third, gratitude from those of you who aren’t scheduled to pitch anytime soon, but the other two smogs were so virulent that it took me a while to notice #3.)

I can easily understand both the panicked and annoyed reactions, of course: the prospect of sitting down with an agent who may very well reject you on the spot, much less stopping her in a conference hallway, is monumentally frightening. Rejection’s bad enough when it comes in the mail, right? And believe me, I can certainly identify with the annoyance of learning that connecting successfully with an agent or editor in a pitch appointment often requires substantial advance homework; conference brochures and websites tend to imply that all a writer has to do in order to impress the agent of his dreams is to show up ready to talk about his book. Albeit briefly.

Honestly, I’ve been blogging and teaching about pitching long enough to expect both of these reactions — and to know that there is only one thing I can say that will help the panicked and annoyed see why I’m so committed to making absolutely certain that all of my readers learn the basic skills of pitching, rather than just the ones who have appointments with agents at conferences in the weeks to come. It’s this:

A good 90% of pitch rejections have nothing to do with the quality of the book being pitched.

Yes, really: the vast majority of the time, pitch recipients say, “I’m sorry,” because of other factors, such as bad fit, a book category that the agent does not represent, an insufficient platform (that’s for nonfiction; don’t worry, we’re getting to that), an incoherent pitch (a common side effect of panic), lack of freshness in the story, the agent’s having had no success selling a manuscript, the writer’s looking just like someone who was really, really mean to the agent in high school (hey, they’re human), and so on, ad infinitum. Some of these factors, like the coherence of the pitch, lie within the writer’s control; some, like the resemblance to the high school bully, do not.

Throughout this series, we’re going to talk about how to tell the difference — and to prepare to handle the parts of the process you can control beautifully.

There, that made those of you who’ve pitched before feel a whole lot better, didn’t it? And for the rest of you, does it make more sense that I want to talk you through how to avoid the pitfalls that scuttle the average pitch?

Excellent. Let’s get back to business and talk about the single most common reason agents give for rejecting both pitches and queries: they just don’t represent that book category.

Yesterday, I was waxing poetic on an must-follow piece of advice — if you are looking for an agent (as the vast majority of writers willing to shell out the dosh to attend major conferences are), it makes sense only to invest in attending conferences where agents with a proven track record of selling with your type of book will be available for your pitching pleasure. Feel free to derive an important corollary from this excellent axiom: from this moment on, ONLY pitch or query your book to agents who represent that kind of book.

Seems so simple, put that way, doesn’t it? Yet every year, literally millions of aspiring writers either take a scattershot approach, querying fairly randomly (thus all of those “Dear Agent” letters that folks in the industry hate so much) or let the conferences do the selection for them, pitching to whoever is there with a winsome disregard for matching their books with the right agent.

Please don’t do that to yourself; as I pointed out last time, it can only end in tears.

I cannot say this often enough: you do not want to be signed by just ANY agent — although, in the throes of agent-seeking, it’s certainly very easy to start believing that any agent at all would be better than none. You want the agent who is going to be able to sell your work quickly and well.

Believe it or not, even the surliest agent who ever strode contemptuously into a literary conference and brushed off a pitcher wants this as well. Good agents don’t like hurting aspiring writers’ feelings, after all; they merely want to sign authors of books they know they can sell — and believe me, they walk into pitch meetings quite aware of what the editors to whom they have already successfully sold books are looking to buy at the moment.

Being intimately familiar with the publishing market is, after all, part of their job.

I’m sensing some disgruntlement amongst those of you who have pitched before (an improvement on panic and annoyance, certainly, but still). “But Anne,” these veterans of the conference wars protest, “that doesn’t always seem to be true. There are plenty of books like mine on bookstore shelves right now, but I’ve had agents tell me that there’s no market for a book like mine. What gives?”

I’m very glad you brought this up, disgruntled protestors: many, many aspiring writers aren’t aware of the distinction between the current publishing market (what editors are looking to buy right now) and the current literary market (what’s occupying the shelves at Barnes & Noble). Books for sale to consumers right now were on the publishing market at least a year ago — in most cases, more like two years — and since agents are seldom able to sell new clients’ books within a few days of signing them to an agency contract, any of those books by first-time authors were probably making the rounds of conferences and/or being queried three or more years ago.

Thus, what’s on the shelves right now isn’t necessarily the best indicator of the needs of the current publishing market. An agent who is good at her job has to aware of both.

Which is, in case you were wondering, why they tend to be so quick to reject what doesn’t fall within their sphere of influence. Since they are inundated with queries and pitches, it is in their best interests to weed out the absolutely-nots as swiftly as humanly possible — and although it may not feel like it at the time, in yours as well.

Don’t believe me? Ask any author who has found herself spending a year or two in the purgatory of a representation contract with an agent who didn’t have the contacts to sell her book, but still snapped up the book because it was in an at-the-time-hot book category. (Yes, it happens. Far more often than either the agented or agents themselves like to admit.)

So if an agent who doesn’t represent your kind of work rejects you — and this is equally true if it happens at a conference or via query — be open to the possibility that it may not have anything to do with the quality of your writing or the idea you are pitching. It might just be a bad fit with that agent, or the agent’s current connections may not be looking for your kind of book.

Yes, no matter how beautifully it’s written. This part of the process is as much about practicality as about art.

I know it’s hard to accept this philosophically when your baby is rejected out of hand, but it is vital for your professional mental health that you bear the issue of fit constantly in mind while you are pitching and querying. Not only isn’t anything personal about a bad-fit rejection — it does not even begin to be a fair test of how the book will fly with an agent who does represent that kind of work.

Allow me to repeat that, because it’s awfully important: a book’s being rejected by an agent or editor who doesn’t represent that type of work is NOT a viable test of its marketability amongst those who do.

Thus it follows with an elegant inevitability that if you want to know whether your book is marketable, you should pitch or query it only to those with whom such a test WOULD be a good indicator of how the publishing industry might view it. Or, to put it another way, the best way to avoid this kind of rejection is not to pitch or query your book to any agent that isn’t predisposed to be interested in it.

The same logic applies to pitch meetings with editors, by the way. No editor in the business acquires across every conceivable genre; in fact, most editors’ ability to acquire is sharply limited by their publishing houses to just one or two types of book.

So it would be a waste of your pitching energies to, say, try to interest an editor who does exclusively mysteries in your fantasy novel, right? Right?

Check before you pitch. Fortunately, at most conferences, gleaning this information is almost absurdly simple: virtually every conference that hosts pitching sessions will schedule an agents’ forum before the pitch meetings start, so attendees can hear from the agents’ very lips what they are there looking to acquire. If you intend to pitch at the conference, do not, under any circumstances, skip this forum.

Yes, even if you were my rare prize student who went to the trouble of finding out prior to registering for the conference what the attending agents have been selling lately. Even for you, gold-star winner, attending the forum may have tangible benefits: since the publishing market mutates so often and so rapidly, the agent of your dreams may well be looking for a different kind of book today than last week. If so, he’s going to announce it at the forum.

Another solid reason to go hear the agents speak is — brace yourselves; this one is a trifle disillusioning — just because an agent is scheduled to attend a conference doesn’t necessarily mean that he will show up, particularly if the conference is a large one. Crises come up at agencies all the time, so last-minute changes to the roster of pitchable agents attending a conference are common enough that veteran conference attendees regard it as the norm, rather than the exception.

Try not to think of this as rude; regard it as an opportunity. Chances are, someone on that panel is going to represent your kind of book.

Speaking of pitching to editors, here’s another thing that any writer pitching at a North American conference ABSOLUTELY MUST KNOW: all of the major NYC publishing houses currently have policies forbidding their editors to acquire work by unagented writers.

Don’t believe me? Check their websites. For the adult book market, the policy is uniform. (Some YA imprints have different policies; again, it’s in your interests to check.)

This means, in essence, that the BEST that could happen if you pitched your book to an editor from one of these houses is that he might help you hook up with an agent. Although it’s somewhat counterintuitive, an editor at a smaller or regional house might have more leeway to pick up your book.

Sort of changes how you view those much-vaunted conference appointments with bigwig editors, doesn’t it?

I’m bringing this up because in most of the flavors of common being-discovered-at-a-conference fantasy, an editor from Random House or somewhere similar hears a pitch, falls over backwards in his chair, and offers a publication contract on the spot, neatly bypassing the often extended agent-seeking period entirely.

We all know the tune by now, right? Conference today, contract tomorrow, Oprah on Thursday.

In reality, even if an editor was blown over (figuratively, at least) by a pitch, he might buttonhole one of the attending agents at a conference cocktail party on your behalf, and they might together plot a future for the book, but you’re still going to have to impress that agent before you can sign with the editor.

In other words, pitching to an editor at a major house might help your book in the long run, but it will not enable you to skip the finding-the-agent step, as so many aspiring writers believe. Sorry.

Frankly, I think it’s really, really unfair to the editors from these houses that more writers’ conference promotional materials are not up front about this policy, considering that it’s hardly a secret — it’s common knowledge, at least amongst those already intimately familiar with the publishing market. Which means, incidentally, that most editors will assume that a writer attending the conference is already aware of it. It’s not as though the individual editor could change the status quo, after all, or as if he’s following the policy merely because he likes to taunt the hopeful.

Before any of you protest that at the last conference you attended, editors from the Big Five asked for your work as though they intended to pick you up regardless of your representation status, let me hasten to add that you are not alone: the we-accept-only-the-agented is most assuredly NOT the impression that most conference pitchers to editors receive.

There’s a reason for this: unless they are asked point-blank during an editors’ forum how many of them have come to the conference empowered to pick up a new author on the spot — a question well worth asking at an editors’ forum, hint, hint — most editors who attend conferences will speak glowingly about their authors, glossing over the fact that they met these authors not in settings like this, but through well-connected agents.

See earlier comment about common knowledge. They honestly do think you know. It doesn’t mean that they can’t give you some valuable advice.

But how are we to explain the fact that few conference brochures or websites are honest enough to feature the major houses’ policies next to the appropriate attending editors’ listings? Quite the opposite, in fact: most conference rhetoric surrounding pitch appointments with editors directly states the opposite, encouraging pitchers to believe that this meeting could be their big break.

I don’t think that conference organizers do this in order to be mean or misleading — I just think many of them are not hip to the current conditions of the industry. Trust me, no editor is going to jeopardize his job at Broadway by handing a contract to a writer his boss would throw a fit if he signed.

So why, you may be wondering, do editors from the majors attend literary conferences — and, once there, why do they request submissions?

This is an important question, because editors from the major houses request manuscripts from pitchers all the time — but not because they are looking to sign the author instantly on the strength of the book. They just want to get in on the ground floor if the book is going to be the next major bestseller.

That’s right: no editor wants to be the one who passed on the next DA VINCI CODE or TWILIGHT. It’s a gamble, pure and simple.

So even though they would almost certainly not in fact pick up the next DA VINCI CODE if its author DID pitch to them at a conference, having a personal connection with the author is a great means of queue-jumping. If one of them is nice enough to you, you might tell your agent (once you hook up with one) that you want your potential bestseller sent to that editor first.

Heck, if she’s nice enough to you, you might be gullible enough to insist that she gets an exclusive peek at it, so there cannot possibly be competitive bidding over the book.

Don’t laugh: it’s not a bad gamble, from their perspective. Aspiring writers, as I believe I have pointed out a couple of hundred times before, can get some strange ideas about loyalty owed to industry types who met them for a grand total of fifteen minutes once.

But deep in their steamy little hearts, those editors from major houses who ask you to send chapters will be hoping that you will land an agent before they get around to reading the manuscript they requested you send. If you are looking to pitch to an editor who might conceivably pick up your book right away, you are generally better off pitching to an editor from a smaller or regional house.

The overall moral: learning what individual agents and editors are looking for AND what their bosses will allow them to pick up (aside from the next DA VINCI CODE, of course) will help you target both your conference pitches and your queries more effectively. Everyone — agents, editors, and writers alike — are happier when you do.

Honest. Nobody concerned wants to break your heart gratuitously; it’s would be a waste of their scant bestseller-seeking time.

Getting a trifle depressed? Don’t worry — I’m almost through with the don’t list. In the meantime, keep repeating to yourself: they don’t reject to be mean; they don’t reject to be mean; they don’t reject to be mean. They’re doing it to fight their way to the book they can support wholeheartedly.

Trust me: after you do hook up with the right agent for your book, you’re going to be happy that they’re so selective. Honest.

More balm to the troubled pre-pitching soul follows next time, of course. Keep up the good work!

Posted on - 1 Comment on People do judge a book by its cover, by guest blogger Joel Derfner

People do judge a book by its cover, by guest blogger Joel Derfner

swishcoverblog
Hello again, campers –
This has been a star-studded month here at Author! Author!, hasn’t it, cram-packed with visits from illustrious literati? First, we heard from an exciting array of guest bloggers on the subject of censorship, up to and including my review of a new book on the subject by a bunch of Nobel Prize winners and short-listers. Earlier this week, award-winning mystery novelist Stan Trollip dropped by to give us a behind-the-scenes peek at how multi-book contracts work.

As if all that weren’t enough to fill our collective cup of joy to overflowing, memoirist Joel Derfner has arrived today to illuminate the opaque process by which book covers spring to life. Then, this weekend, you’re all going to send in your entries to the first periodic Author! Author! Awards for Expressive Excellence.

While I suppose I might take the cynical view that all of this is delightful because people other than me are doing most of the writing on the blog this week — not an inconsiderable boon, given that I’m still on retreat in France — I genuinely do enjoy alerting all of you when an author who deserves to make it big has a book coming out.

In case I’m being too subtle here: today’s guest blogger deserves to make it big.

In fact, speaking as a memoirist myself (and no matter what Amazon keeps telling people, my memoir is not in fact out of print — my publisher still has not released it, due to lawsuit threats), Joel’s current book, SWISH: My Quest to Become the Gayest Person Ever and What Happened Instead, represents some of the best memoir writing of the last decade.

For those of you not up on recent autobiography, the last decade has been a pretty great time for memoir.

So it was not by accident that Joel ended up as the last star to glitter in this month’s Milky Way, as it were. I’m really delighted to bring him to you today.

Am I still being too subtle? This is an author I genuinely admire, and one whose work I would very much like to see more widely known. Call me zany, but I think the book world could use more brilliance in these dark times.

All of you blog aficionados out there may already know Joel’s writing through his hilariously pointed blog, the Search for Love in Manhattan. Here at Author! Author!, he is better known as frequent commenter Faustus, MD. He’s also been generous enough to guest blog in the past on common mistakes writers make in contest entries — which might be worth a gander while you’re prepping for the first periodic Author! Author! Awards for Expressive Excellence, since you’re going to enter, right? — and how authors obtain permission to use song lyrics in their books.

In answer to what lyric-lovers across the globe just thought: yes, you have to, even if you’ve used only a line, if the song is not yet in the public domain — and yes, in the United States, it’s typically the author’s responsibility to obtain permission for reprinted lyrics, not the publisher’s.

Hey, don’t take my word for it — ask Joel.

SWISH has had an honestly jaw-dropping publishing history — but wait, I’m getting ahead of myself. Here’s the publisher’s blurb; see if you can pick up the faint subtext in this marketing excerpt about whom they expect to be the primary audience for this book:

Joel Derfner is gayer than you.

Don’t feel too bad about it, though, because he has made being gayer than you his life’s work. At summer day camp, when he was six, Derfner tried to sign up for needlepoint and flower arranging, but the camp counselors wouldn’t let him, because, they said, those activities were for girls only. Derfner, just to be contrary, embarked that very day on a solemn and sacred quest: to become the gayest person ever. Along the way he has become a fierce knitter, an even fiercer musical theater composer, and so totally the fiercest step aerobics instructor (just ask him—he’ll tell you himself).

In Swish, Derfner takes his readers on a flamboyant adventure along the glitter-strewn road from fabulous to divine. Whether he’s confronting the demons of his past at a GLBT summer camp, using the Internet to “meet” “men” many, many men—or plunging headfirst (and nearly naked) into the shady world of go-go dancing, he reveals himself with every gayer-than-thou flourish to be not just a stylish explorer but also a fearless one. So fearless, in fact, that when he sneaks into a conference for people who want to cure themselves of their homosexuality, he turns the experience into one of the most fascinating, deeply moving chapters of the book. Derfner, like King Arthur, Christopher Columbus, and Indiana Jones—but with a better haircut and a much deeper commitment to fad diets—is a hero destined for legend.

Written with wicked humor and keen insight, Swish is at once a hilarious look at contemporary ideas about gay culture and a poignant exploration of identity that will speak to all readers—gay, straight, and in between.

Anyone manage to crack the code here? Would it help if I called your attention to a name that appears twice on the cover above to Joel’s once?

If you immediately exclaimed, “By gum, I strongly suspect that the target audience here is gay men and the people who like them,” give yourself a great big gold star for the day. Reading marketing blurbs is a magnificent exercise for an aspiring writer, as a means of learning how the publishing world thinks: for them, there is no such thing as a publishable book without a target readership.

Which is why, in case you’ve been wondering, blurbs seldom leave much doubt about the type of reader they’re trying to reach. This lack of ambiguity tends to be reflected in reviews as well — or at least in how they’re placed. Take a gander at some of the reviews of Joel’s memoir:

“In a culture where we disguise vulnerability with physical perfection and material success, Derfner skewers heartache with Wildean wit . . . [Derfner is] the next Noël Coward.” —Out.com

“Searing.” —Washington Blade

“Derfner’s writing is perfect. . . . He’s your best friend. He’s your brother. He is you.” — EDGE Los Angeles

“Sometimes hilarious, sometimes poignant, always clever, and unpredictable.” —Philadelphia Gay News

Again, seeing a pattern here? When SWISH first came out — it’s about to be re-released, for reasons that Joel will tell you all about below as soon as I stop yammering about book promotion and let him get on with it — the marketing focus was even tighter.

So if you responded by the pop quiz above by murmuring, “Hmm, it seems as though the target market here is people just like Joel,” you’re not far off; memoirs are very, very frequently marketed to the author’s own demographic — or demographics, as is often the case.

And while it’s not really fair to summarize SWISH’s first marketing campaign as aimed at humorous gay men with linguistics degrees from Harvard and graduate degrees in musical theatre, I do feel compelled to point out that even though I LOVED this book when it came out last year (if I hadn’t yet made that clear), I might not even have heard about it, because I did not fall into any of the targeted audiences.

Which is a little weird, frankly, as Joel and I have quite a bit in common, including an alma mater.

I’m bringing this up for a couple of reasons. First, first-time authors are frequently stunned at how specific book marketing tends to be, as well as how little say they have over it; while the writer is generally asked for input, the publisher’s marketing department makes the actual decisions about book promotion.

And about the cover, generally, and about the title. Give that some thought the next time you’re browsing in a bookstore.

Second, and more relevant to this particular author, having read SWISH, I feel very strongly that I was — and am — very much part of this memoir’s ideal readership, despite being straight, female, and some undefined number of years older than Joel. I think this book would speak to any woman, any person really, who has struggled with the paradox of attraction and desirability, or with the tension between wanting people to think you’re beautiful and wanting them to think you’re smart.

Which is to say: I think a huge part of this book’s audience is going to be intelligent women who love good writing — who, incidentally, tend to be major-league book-buyers.

So I’m going to be honest here: I was one of the naysayers Joel mentions below. Not only did I feel when the book came out that the original cover, while a lot of fun, was not an accurate representation of the book within; I felt very strongly that SWISH was being marketed to far too narrow an audience, pigeonholed because of its subject matter.

Yes, this memoir deals in what is euphemistically called gay subject matter, but at base, it’s a beautifully written, insightful memoir about working through a whole array of very human insecurities — about whether one is attractive enough, smart enough, lovable enough.

These are universal worries, and Joel’s memoir handles them in an unusually subtle manner. There are insights in this book that I’ve never even seen touched upon in print before — and believe me, people, I read a lot of books and manuscripts in any given year.

In short, it’s a great read, and I was pretty miffed that it wasn’t being marketed that way. SWISH should have been read by a broader range of people when it came out last year; it should have been nominated for awards.

Not being noted for reticence on such subjects, I believe I said so. About 500 times. As both Gore Vidal and I have been pointing out for quite some time now, there is no human problem that could not be solved if only everyone would do exactly as I advise.

Imagine my delighted surprise, then, to learn that a new, improved, updated and retitled SWISH is coming out in June. I’ll let Joel tell you all about it. However, in an industry that’s not exactly notorious for second chances, I think this re-release is something worth celebrating.

As is, however belatedly, the chance to dance in the streets, shouting, “I told you so!”

So please join me in congratulating a great author whose writing is getting the second chance it so richly deserves, Joel Derfner. Take it away, Joel!

joel_inset_2

When Broadway Books sent me the cover for my memoir, Swish: My Quest to Become the Gayest Person Ever, I was thrilled, because it was hysterically funny:

swish-cover
The ridiculous, over-the-top Spencerian quality of the script, the silhouettes of the posing bodybuilders, the pink thong — they were a perfect foil to the book itself, which started with ideas as shallow and stereotypical as these images and moved from there to (if I do say so myself) depth, insight, and humanity. So we both thought the cover was perfect. We suspected there might be some difficulty in navigating the marketing divide between humor and depth, but we figured that if we erred toward the side of humor we’d be okay, because, as I said to my editor, funny is always better.

So the book was released, perfect cover and all, and I was delighted, and then reviews started coming in, and I was even more delighted, because for the most part they were very good. But then I started to notice something, which was that almost every one said something along the lines of, “From the cover I thought this was going to be silly and annoying, but then I read it and I loved it.” Then people who had read the book started e-mailing me, and almost every one said something along the lines of, “From the cover I thought this was going to be silly and annoying, but then I read it and I loved it.”

And we started getting worried. If so many people who read the book had seen the cover and thought it was going to be silly and annoying, how many people saw the cover, thought the same thing—and didn’t pick up the book?

The answer, unfortunately, turned out to be “a lot.” The problem was that there’s a subgenre of gay literature that appears similar to my book on the outside—flashy, clever, shallow—and that is also flashy, clever, shallow on the inside (Behind Every Woman There’s a Fabulous Gay Man, for example, or How to Get Laid: The Gay Man’s Essential Guide to Hot Sex). Since I knew myself, and since my editor knew me, we got a kick out of the disjunct between the cotton-candy outside of my book and the rich center. Unfortunately, we forgot that the book-buying public did not know me. Seeing the unsubstantial outside, therefore, they assumed that book had an unsubstantial inside as well. It was awful.

The following things gradually became clear:

  1. Straight people thought the book would be interesting only to gay people, so they didn’t buy it.
  2. Gay people who liked good writing though the book would be interesting only to people who liked fluff, so they didn’t buy it.
  3. Gay people who liked fluff bought the book and then, quite often, got angry when it wasn’t fluffy. (Seriously. A couple reviews were like, what is this? Where’s the Cher? There are hunky guys on the cover, why is he telling us about his dead mother?)

(There’s also of course the possibility that the reason people didn’t buy the book is that it was bad. But in that case this post would be completely unhelpful, so let’s assume for the sake of discussion that this wasn’t so.)

During this time I also sent a few pieces around to magazines and newspapers, none of which expressed any interest. Again, it could be that what I sent was bad, or that it simply wasn’t what the people I sent it to were looking for, but I have to believe that when they saw the title of my book in a cover letter or e-mail it didn’t do me any favors.

My agent took me to lunch and told me that Broadway was planning to sell the paperback rights, which is very bad; it usually means that the publisher has given up on a book and wants to get out while they can still make some sort of profit. “This failure isn’t your fault,” she said.

“Failure?” I said, and wanted to die.

Then I got a phone call from Elton John.

He had read the book and loved it, he said; he also offered to blurb it or write a foreword or help in any way he could.

After I regained the power of speech—which, as you can imagine, took some time—I called my agent and told her, and after she regained the power of speech she called Broadway and told them, and somehow it didn’t seem quite as urgent that they sell the paperback rights.

After a long and undoubtedly agonizing negotiation (none of which I had anything to do with, thank God), Broadway decided that not only would they issue the paperback themselves, but they wanted to repackage the book entirely, with a new cover and a new subtitle. It took literally months to come up with them, but my editor’s assistant told me that I should see this as a good sign, because they wouldn’t spend so much energy on something they didn’t really believe in. (Then my editor got laid off, but her assistant stayed, so I felt I could still trust her advice.)

So the paperback is being released in a couple weeks. It’s called Swish: My Quest to Become the Gayest Person Ever and What Ended Up Happening Instead, it has a beautiful cover that matches the material inside, and it’s graced with a foreword by Elton John. Of course I hope it will become a smash hit, but mostly I’m just grateful that the book has gotten a second chance.

And I’ve learned a valuable lesson for next time, which is that if I’m not careful, my work won’t reach my intended audience because they just won’t pick it up in the first place. Or, more simply put, that people do judge a book by its cover.

swishcoverblogswish-covergay_haiku
joel_portraitSwish: My Quest to Become the Gayest Person Ever and Gay Haiku author Joel Derfner is from South Carolina, where his great-grandmother had an affair with George Gershwin. After fleeing the south as soon as he possibly could, he got a B.A. in linguistics from Harvard. A year after he graduated, his thesis on the Abkhaz language was shown to be completely wrong, as the word he had been translating as “who” turned out to be not a noun but a verb. Realizing that linguistics was not his métier, he moved to New York to get an M.F.A. in musical theater writing from the Tisch School of the Arts.

Musicals for which he has written the scores have been produced in London, New York, and various cities in between (going counterclockwise). In an attempt to become the gayest person ever, he joined Cheer New York, New York’s gay and lesbian cheerleading squad, but eventually he had to leave because he was too depressed. In desperation, he started knitting and teaching aerobics, though not at the same time. He hopes to come to a bad end.

Posted on - 1 Comment on Publishing – the good news, by guest blogger Stan Trollip, better known as half of the amazing writing team Michael Stanley

Publishing – the good news, by guest blogger Stan Trollip, better known as half of the amazing writing team Michael Stanley

seconddeath cover michael stanley

Hello, campers —

Still on retreat in France, of course (and yes, the weather is precisely as gorgeous as you’re imagining, thank you very much), but I’m checking in quickly to introduce a long-anticipated treat: today, police procedural author and fab guy Stanley Trollip. Stan is best known as Michael Stanley, nom de plume of Stan Trollip and Michael Sears.

/stanley-trollip-small.jpgThose of you who were hanging around the Author! Author! virtual lounge may remember Stan from last year, when he was kind enough to visit with a very interesting guest post on collaboration, because who would know more about it than an author who has won some pretty hefty awards for doing just that?

What kind of awards, you ask? Well, the Los Angeles Times named their last novel, A CARRION DEATH, as one of the top ten crime novels of 2008 — a year that certainly wasn’t lacking in terrific crime novels, by the way. Some of the awards are yet to be decided, of course, but it’s currently a finalist for the Minnesota Book Award, Strand Magazine’s Critics Award for Best First Novel, and Mystery Readers International Macavity Award for Best First Novel.

Yeah, I know: impressive, to say the least. I don’t wheedle just anybody to come and share his insights with you, you know.

Their new book, THE SECOND DEATH OF GOODLUCK TINUBU, will be coming out June 2, but it’s already available for presale on Amazon Canada. It’s already in bookstores everywhere else in the world as A DEADLY TRADE.

Here’s the publisher’s blurb for THE SECOND DEATH OF GOODLUCK TINUBU. While we’re at it, let’s take a gander at the cover (and title) you’d see if you happened to be browsing in a Canadian or UK bookstore:

deadlytrade cover Michael StanleyHow can a man die twice?

That is the question facing Detective David “Kubu” Bengu when a mutilated body is found at a tourist camp in Northern Botswana. The corpse of Goodluck Tinubu displays the classic signs of a revenge killing. But when his fingerprints are analyzed, Kubu makes a shocking discovery: Tinubu is already dead. He was slain in the Rhodesian war thirty years earlier.

Kubu quickly realizes that nothing at the camp is as it seems. As the guests are picked off one by one, time to stop the murderer is running out. With rumors of horrifying war crimes, the scent of a drug-smuggling trail, and mounting pressure from his superiors to contend with, Kubu doesn’t notice there is one door still left unguarded – his own. And as he sets a trap to find the criminals, the hunters are closing on him…

And that, boys and girls, is how to grab a reader in just a couple of paragraphs. Those of you embroiled in constructing summaries for your query letters and/or pitches might want to take note: see how the clever use of both telling details and a strong forward momentum makes you want to read this book? An agent is likely to react that way, too.

I’ve said it before, and I’ll no doubt say it again: never, ever forget that even the most tedious chore in book description is an opportunity to show what a good storyteller you are.

The Michael Stanley duo is extraordinarily talented at storytelling — but wait, you don’t have to take my word for that, do you? Here are some advance reviews from the most respected of industry sources:

Booklist, May 1, 2009
*Starred* Review! 
“ . . .. a brilliant sequel to last year’s Carrion Death… Stanley (the pseudonym for the writing team of Michael Sears and Stanley Trollip) is not content with a single plot line, effectively juggling the murders with cross-border drug smuggling and the circumstances surrounding an upcoming African Union meeting. Kubu, a dedicated gourmand, is just one of many fully fleshed and charmingly realistic characters. From slightly annoying sister-in-law Peasant to Kubu’s intense and acerbic boss Mabuku to Scottish pathologist MacGregor, each character is memorable and adds depth to this tense and involving police procedural. Suggest to fans of The No. 1 Ladies’ Detective Agency series, who will appreciate Kubu’s laid-back style and happy home life, and to Henning Mankell fans, who will respond to the complex plots and palpable sense of place.”

Library Journal Reviews, April 1, 2009
“Following his spectacular debut, A Carrion Death, Stanley comes roaring back with an even better tale. Bringing a love of Africa similar to Alexander McCall Smith’s popular “No. 1 Ladies’ Detective Agency” series, the author has created an excellent new venue for those who love to read about other cultures while enjoying a good mystery. Highly recommended.”

And that makes you curious about their multiple prize-winning first collaboration, doesn’t it, the one that the LA Times named as one of the top crime books of 2008? If so, then you’ll be pleased to hear that A CARRION DEATH is available Amazon, Amazon Canada, and Amazon UK.

I’m always delighted when I’m able to blandish an established working writer into sharing his views on the practicalities of the biz with you, dear readers, because the common writerly fantasies about what getting published and making a living as a writer entails tend to be, well, a bit fantastic. The write book/have agent show up on doorstep the next day/sell book to publisher in a week/quit day job immediately/appear on Oprah within a month scenario, while fun to think about, isn’t really the industry works.

All of which is a long-winded way of saying: if you’re even vaguely considering trying to make money by writing books, do pay careful attention to what Stan says here about advances, publication contracts, and book promotion. (And for more insight on both, please feel free to consult the aptly-named ADVANCES, PUBLICATION CONTRACTS, and BOOK PROMOTION categories on the archive list on the lower right-hand side of this page.)

Without further ado, then, please join me in a big Author! Author! welcome for Stan Trollip! Take it away, Stan!

Michael Stanley smiling with cat

The publishing world is full of bad news. Editors being let go; contracts not being honored; staff being laid off; fewer manuscripts being bought; less money for publicity. The list goes on. Everyone in the industry is depressed.

Or nearly everyone. I’m not depressed. Nor is my writing partner, Michael Sears.
We are actually having a ball and are in the midst of a worldwide tour promoting our second Detective Kubu novel, which is titled THE SECOND DEATH OF GOODLUCK TINUBU in the States and A DEADLY TRADE in the rest of the world.

Despite the great distance to be traveled and living out of a suitcase, it is inspiring to meet people who sell books and people who read books. It is remarkable to see how passionate these people are about reading in general and about books specifically. And of course it is a thrill when we find a stack of our books in a bookstore or see people with one of our books in hand.

We are Stanley Trollip (that’s me) and Michael Sears. Collectively we write under the name of Michael Stanley. Six years ago, neither of us had any aspirations of being published authors. Today, our first novel, A CARRION DEATH, is published in the U.S.A., the U.K., Italy, and France (to be released in September). Our second novel is already out in the British Commonwealth and will be released in the States on June 2.

So what’s there to be depressed about?

Seriously, ours is a writer’s dream come true. We started writing for fun in mid-2003, fifteen years after we had an idea for a novel. In the mid-80s, I would load a small plane with friends and wine and head off to Botswana to watch game and birds. One day we watched a pack of hyenas demolish a wildebeest – bones and all.

Aha, we thought. If one wanted to get rid of a body, leaving it for the hyenas would be a great way of doing so. Fifteen years later we started writing our first novel, A CARRION DEATH, using the hyena idea as the opening. In the book, the hyena is interrupted in its meal, leaving the remnants of a corpse. The perfect murder wasn’t perfect anymore.

To our surprise, we found an outstanding agent in New York, who was able to get HarperCollins to make us a two-book offer for worldwide English rights. Not long after, they sold rest of the world English rights to Headline in the UK. Our agent,Marly Rusoff, then sold the manuscript to JC Lattes in France and Sonzogno in Italy. To us, the unbelievable had come true.

A CARRION DEATH has been critically well received, being shortlisted for three awards – two still to be decided – and being named as one of the Los Angeles Times top ten crime books of 2008.

Is A CARRION DEATH a best seller? No! Are we making money hand over fist? No! In fact, we still have a long way to go in paying back our initial advance. But we have had a great start, selling about 25,000 copies in various languages worldwide. More importantly, Michael and I have had an enormous amount of fun writing together even though we are often on different continents – Michael in Africa, and I in the States.

So how does it work having multi-book contracts and books being published in different languages? It is useful to understand some of the simple dynamics – something we knew nothing about when we started – in fact we knew so little that we didn’t realize that two people weren’t supposed to write fiction together.

Contractual stuff
I seldom read in blogs like Author! Author! how the contractual aspects of publishing work – let alone how an author deals with multiple publishers and multiple contracts. So I’m going to take a few paragraphs to describe, in simple, terms how this all works.

First, when you write something, you own all the rights (unless you have been commissioned to write the piece, and the person commissioning you retains the rights). So when we finished A CARRION DEATH, we owned all the associated rights.

We sold some of these (worldwide English rights) to HarperCollins in New York. They decided to retain only the English rights for North America, and sold the subsidiary English rights for the rest of the world to Headline in the UK. We then sold worldwide French rights to JC Lattes in France (due out in September 2009) and worldwide Italian rights to Sonzogno in Italy (published in October 2008).

We still hold all the other rights, including all other language rights, radio rights, and movie rights. (If you know anyone who wants to buy these, …!)

When we sold the worldwide English rights to HarperCollins, they bought them by offering us an advance against royalties – an amount of money, to be delivered in three parts (a third on signing, a third on acceptance of the manuscript, and a third on publication). An advance against royalties means that the publisher has advanced us the money, which we have to pay off through royalties on sales, etc.

From our point of view, the good news is that if our royalties don’t ever pay off the advance, we don’t have to fork out the difference. So the advance against royalties is the way a publisher acknowledges that writing is a slow process, and that writers need to live. They take a risk by paying these advances because they may never recover them.

So how do we pay off the advance? For each book sold we receive a royalty that ranges from 10% to 15% of the cover price. All these royalties start paying off the advance. Also, when HarperCollins sold the subsidiary rights to Headline, the amount they sold them for, less a commission, also went to pay off the advance.

Today the royalties earned by A CARRION DEATH sold anywhere in the world go to paying off our advance. And only when the advance is paid off will we see any more money.

In the same way, we received advances from our French and Italian publishers and are in process of paying them back through royalties from books sold.

In our case, it could be some time before we pay off the advances and see any further royalties. Indeed it is often the case that authors never see additional royalties. That may happen to us too.

Now we are about to release our second mystery, called THE SECOND DEATH OF GOODLUCK TINUBU in North America and A DEADLY TRADE in the rest of the English-speaking world. For this book, the whole financial process starts again. We receive an advance in three installments and pay it off through royalties and the sale of subsidiary rights.

If very successful, we may see additional royalties in the future. If not, we can keep the advance.

You may ask why the book has two titles. Good question. Our original title was THE SECOND DEATH OF GOODLUCK TINUBU, but Headline in the UK thought it sounded a bit too much like an Alexander McCall Smith novel and wanted something a bit snappier. After several weeks of brainstorming we came up with A DEADLY TRADE, which we like also.

Multiple editors
Another interesting issue that we didn’t anticipate was having multiple editors. We have a wonderful editor at HarperCollins – Claire Wachtel – who takes our manuscript and provides feedback such as “the pace falls off here,” or “move this chapter later to maintain tension,” or “take this character out – he doesn’t add anything.”

Despite the pain that we often feel when reading such comments, Claire is usually right, and we do what she says. It always improves the book. When she approves the changes, the manuscript goes to a copy editor who helps to improve language and often catches annoying discrepancies.

But what about the UK edition? Is it the same book?

For A CARRION DEATH, after the manuscript had been approved by HarperCollins, we translated it from American into English, then submitted it to our UK editor, Sherise Hobbs. Like Claire Wachtel, she read the manuscript and made suggestions, not as fundamental as Claire’s, but still extremely insightful and useful. After we finished addressing her concerns, the English manuscript was copy edited again, and only then went to printing.

So the US and UK editions are different, but only in minor ways, such as spelling, grammar, and some colloquialisms and culture-dependent references. For example a car has a bonnet and boot in English, and a hood and trunk in American. In English the past participles of lean and burn are leant and burnt. In American they are leaned and burned. American readers are more comfortable is dealing with distances in miles, yards, feet, and inches, while readers elsewhere typically use the metric equivalents of kilometers (spelled (spelt) kilometres outside north America), meters, centimeters and millimeters. The measurement of weight has similar differences.

From our point of view, we think we have two superb editors who improve our books immeasurably. Fortunately, they pull in the same direction, and we haven’t had to deal with any conflicts.

So far we have had little or no interaction with the editors of the French and Italian editions, mainly because neither Michael nor I have the language skills to make any meaningful input. However, we have been asked to comment on covers and titles. The Italian edition of A CARRION DEATH, for example, is titled IL DETECTIVE KUBU rather than a direct translation of the English title. The French title is still undecided.

To close
We have just started promoting A DEADLY TRADE and THE SECOND DEATH OF GOODLUCK TINUBU and will come back to Author! Author! in a few weeks with a report on what it is like to launch a book in multiple countries.

THE SECOND DEATH OF GOODLUCK TINUBU will have its worldwide launch on June 2, 2009 at the wonderful Once Upon A Crime bookstore in Minneapolis. Please visit our website for up-to-date news and information about upcoming events. There you can also sign up for our newsletter which comes out four or five times a year.

Thanks, Stan — that was hugely informative! Best of luck with the new book, and we’re all looking forward to seeing you back here again soon!

Michael Stanley smiling with catMichael Stanley is the writing team of Michael Sears and Stanley Trollip.

Both are retired professors who have worked in academia and business. They were both born in South Africa. Michael is a mathematician, specializing in geological remote sensing. He lives in Johannesburg, South Africa, and is a tournament bridge player. Stanley is an educational psychologist, specializing in the application of computers to teaching and learning, and a pilot. He splits his time between Knysna, South Africa, and Minneapolis in the United States. He is an avid golfer.

Their first novel, A CARRION DEATH, featuring Detective David “Kubu” Bengu, was published in 2008 and received critical acclaim. The Los Angeles Times listed it as one of its top ten crime novels of 2008. It is a nominee for the Minnesota Book Award, Strand Magazine’s Critics Award for Best First Novel, and Mystery Readers International Macavity Award for Best First Novel.

Posted on - 31 Comments on How to format a book manuscript properly, part III: yes, the details matter. Really, really matter.

How to format a book manuscript properly, part III: yes, the details matter. Really, really matter.

a-bunch-of-narcissus-buds

Fair warning, campers: today’s is going to be a long, long post, even by my standards. Yes, I could have chopped it in half, but for the sake of readers in the months to come who will be tracking down the rules-only part of this series on standard format for manuscripts in the archives, I wanted to cram the list of rules into as few posts as possible.

While the applying these rules to a manuscript already in progress may seem like a pain, remember, practice makes habitual. After a while, the impulse to conform to the rules of standard format becomes second nature. Trust me, it’s a learned instinct that can save a writer oodles of time and misery come deadline time.

How, you ask? Well, to a writer for whom proper formatting has become automatic, there is no last-minute scramble to change the text. It came into the world correct — which, in turn, saves a writer revision time.

And sometimes, those conserved minutes and hours can save the writer’s proverbial backside as well. Scoff not: even a psychic with a very, very poor track record for predictions could tell you that there will be times in your career when you don’t have the time to proofread as closely as you would like. At some point, that half an hour it would take to reformat will make the difference between making and missing your deadline.

Perversely, this is a kind of stress that will probably make you happy — perhaps not in the moment you are experiencing it, but in general. The more successful you are as a writer — ANY kind of writer — the more often you will be in a hurry, predictably. No one has more last-minute deadlines than a writer with a book contract…just ask any author whose agent is breathing down her neck after a deadline has passed. Or about which neither the editor nor agent remembered to tell her in the first place.

Oh, how I wish I were kidding about that. And don’t even get me started on the phenomenon of one’s agent calling the day after Thanksgiving to announce, “I told the editor that you could have the last third of the book completely reworked by Christmas — that’s not going to be a problem, is it?”

Think you’re going to want to be worrying about your formatting at that juncture? (And no, I wasn’t making up that last example, either; I had a lousy holiday season that year, as long-term readers of this blog may recall.) Believe me, you’re going to be kissing yourself in retrospect for learning how to handle the rote matters right the first time, so you can concentrate on the hard stuff.

That’s the good news about how easily standard format sinks into one’s very bones. The down side, is that once people — like, say, the average agent, editor, or Millicent — have spent enough time staring at professionally-formatted manuscripts, anything else starts to look, well, unprofessional.

The implications of this mindset are vast. First, it means that IF AN AGENT OR EDITOR REQUESTED YOU TO SEND PAGES, S/HE IS EXPECTING THEM TO BE IN STANDARD FORMAT, unless s/he SPECIFICALLY tells you otherwise.

Translation: it’s so much assumed that s/he probably won’t even mention it, because most agents and editors believe that these rules are already part of every serious book-writer’s MO.

So much so, in fact, that agents who’ve read my blog sometimes ask me why I go over these rules so often. Doesn’t everyone already know them? Isn’t this information already widely available? Aren’t there, you know, books on how to put a manuscript together?

I’ll leave those of you reading this post to answer those for yourselves. Suffice it to say that our old pal Millicent the agency screener believes the answers to be: because I like it, yes, yes, and yes.

Second, this mindset means that seemingly little choices like font and whether to use a doubled dash or an emdash — of which more below — can make a HUGE difference to how Millicent perceives a manuscript. (Yes, I know: I point this out with some frequency. However, as it still seems to come as a great surprise to the vast majority aspiring writers; I can only assume that my voice hasn’t been carrying very far when I’ve said it the last 700 times.)

I hate to be the one to break it to you, but professional-level critique is HARSH; it’s like having your unmade-up face examined under a very, very bright light by someone who isn’t afraid to hurt your feelings by pointing out flaws. In the industry, this level of scrutiny is not considered even remotely mean. Actually, if your work generates tell-it-like-it-is feedback from a pro, you should be a bit flattered — it’s how they habitually treat professional authors.

Yet the aforementioned vast majority of submitting writers seem to assume, at least implicitly, that agents and their staffs will be hugely sympathetic readers of their submissions, willing to overlook technical problems because of the quality of the writing or the strength of the story.

I’m not going to lie to you — every once in a very, very long while, the odd exception that justifies this belief does in fact occur. If the writing is absolutely beautiful, or the story is drool-worthy, but the formatting is all akimbo and the spelling is lousy, there’s an outside chance that someone at an agency might be in a saintly enough mood to overlook the problems and take a chance on the writer.

You could also have a Horatio Alger moment where you find a billionaire’s wallet, return it to him still stuffed with thousand-dollar bills, and he adopts you as his new-found son or daughter.

Anything is possible, of course. But it’s probably prudent to assume, when your writing’s at stake, that yours is not going to be the one in 10,000,000 exception.

Virtually all of the time, an agent, editor, contest judge, or screener’s first reaction to an improperly-formatted manuscript is the same as to one that is dull but technically perfect: speedy rejection.

Yes, from a writerly point of view, this is indeed trying. Yet as I believe I may have mentioned once or twice before, I do not run the universe, and thus do not make the rules.

Sorry. No matter how much I would like to absolve you from some of them, it is outside my power. Take it up with the fairy godmother who neglected to endow me with that gift at birth, okay?

Until you have successfully made your case with her, I’m going to stick to using the skills that she DID grant me, a childhood filled with professional writers who made me learn to do it the right way the first time. Let’s recap some of the habits they inculcated, shall we?

(1) All manuscripts should be printed or typed in black ink and double-spaced, with one-inch margins around all edges of the page, on 20-lb or better white paper.

(2) All manuscripts should be printed on ONE side of the page and unbound in any way.

(3) The text should be left-justified, NOT block-justified. By definition, manuscripts should NOT resemble published books in this respect.

(4) The preferred typefaces are 12-point Times, Times New Roman, Courier, or Courier New — unless you’re writing screenplays, in which case you may only use Courier. For book manuscripts, pick one (and ONLY one) and use it consistently throughout your entire submission packet.

(5) The ENTIRE manuscript should be in the same font and size. Industry standard is 12-point.

(6) Do NOT use boldface anywhere in the manuscript BUT on the title page — and not even there, necessarily.

(7) EVERY page in the manuscript should be numbered EXCEPT the title page.

(8) Each page of the manuscript (other than the title page) should have a standard slug line in the header. The page number should appear in the slug line, not anywhere else on the page.

(9) The first page of each chapter should begin a third of the way down the page, with the chapter title appearing on the FIRST line of the page, NOT on the line immediately above where the text begins.

(10) Contact information for the author belongs on the title page, NOT on page 1.

(11) Every submission should include a title page, even partial manuscripts.

Everyone clear on all that? Good. Let’s move on.

(12) The beginning of EVERY paragraph of text should be indented five spaces. No exceptions, EVER.

To put it another way: NOTHING you send to anyone in the industry should EVER be in block-style business format. And for a pretty good reason: despite the fact that everyone from CEOs to the proverbial little old lady from Pasadena has been known to use block format from time to time(and blogs are set up to use nothing else), technically, non-indented paragraphs are not proper for English prose.

Period. Don’t bother quibbling about it — and don’t skip lines between paragraphs, either. (The logic for that last bit follows in a moment, never fear.)

That loud clicking sound that some of you may have found distracting was the sound of light bulbs going on over the heads of all of those readers who have been submitting their manuscripts (and probably their queries as well) in block paragraphs. Yes, what all of you newly well-lit souls are thinking right now is quite true: those queries and submissions may well have been rejected at first glance by a Millicent in a bad mood. (And when, really, is she not?)

Yes, even if you submitted those manuscripts via e-mail. (See why I’m always harping on how submitting in hard copy, or at the very worst as a Word attachment, is inherently better for a submitter?)

Why the knee-jerk response? Well, although literacy has become decreasingly valued in the world at large, the people who have devoted themselves to bringing good writing to publications still tend to take it awfully darned seriously. To publishing types, any document with no indentations, skipping a line between paragraphs, and the whole shebang left-justified carries the stigma of (ugh) business correspondence — and that’s definitely not good.

Why, you ask? Well, do you really want the person you’re trying to impress with your literary genius to wonder about your literacy?

I thought not. And which do you think is going to strike format-minded industry professionals as more literate, a query letter in business format or one in correspondence format (indented paragraphs, date and signature halfway across the page, no skipped line between paragraphs)?

Uh-huh. And don’t you wish that someone had told you THAT before you sent out your first query letter?

Trust me on this one: indent your paragraphs in any document that’s ever going to pass under the nose of anyone even remotely affiliated with the publishing industry.

Including the first paragraph of every chapter, incidentally. Yes, published books — particularly mysteries, I notice — often begin chapters and sections without indentation. But again, that lack of indentation was the editor’s choice, not the author’s, and copying it in a submission, no matter to whom it is intended as an homage, might get your work knocked out of consideration.

(13) Don’t skip an extra line between paragraphs, except to indicate a section break.

I’m serious about that being the ONLY exception: skip an extra line to indicate a section break in the text, and for no other reason.

Really, this guideline is just common sense — so it’s a continual surprise to professional readers how often we see manuscripts that are single-spaced with a line skipped between paragraphs (much like blog format, seen here in all of its glory).

Why surprising? Well, since the entire manuscript should be double-spaced with indented paragraphs, there is no need to skip a line to indicate a paragraph break. (Which is, in case you were not aware of it, what a skipped line between paragraph means in a single-spaced or non-indented document.) In a double-spaced document, a skipped line means a section break, period.

Also — and this is far from insignificant, from a professional reader’s point of view — it’s COMPLETELY impossible to edit a single-spaced document, either in hard copy or on screen. The eye skips between lines too easily, and in hard copy, there’s nowhere to scrawl comments like Mr. Dickens, was it the best of times or was it the worst of times? It could hardly have been both!

So why do aspiring writers so often blithely send off manuscripts with skipped lines, single-spaced or otherwise? My guess would be for one of two reasons: either they think business format is proper English formatting (which it isn’t) or they’re used to seeing skipped lines in print. Magazine articles, mostly.

But — feel free to shout it along with me now; you know the words — A MANUSCRIPT SHOULD NOT RESEMBLE A PUBLISHED PIECE OF WRITING.

The * * * section break is obsolete, as is the #; no one will fault you for using either — although most Millicents will roll their eyes upon seeing one of these old-fashioned formats, the latter is in fact proper for short story format. However, every agent I know makes old-fashioned writers take them out of book manuscripts prior to submission — but still, these throwbacks to the age of typewriters are no longer necessary in a submission to an agency or publishing house.

Why were they ever used at all? To alert the typesetter that the missing line of text was intentional.

One caveat to contest-entrants: do check contest rules carefully, because some competitions still require * or #. You’d be amazed at how seldom long-running contests update their rules.

(14) NOTHING in a manuscript should be underlined. Titles of songs and publications, as well as words in foreign languages and those you wish to emphasize, should be italicized.

Fair warning: if you consult an old style manual (or a website that is relying upon an old style manual), you may be urged to underline the words and phrases mentioned above. And just so you know, anyone who follows AP style will tell you to underline these. As will anyone who learned how to format a manuscript before the home computer became common, for the exceedingly simple reason that the average typewriter doesn’t feature italic keys as well as regular type; underlining used to be the only option.

DO NOT LISTEN TO THESE TEMPTERS: AP style is for journalism, not book publishing. They are different fields, and have different standards. And although I remain fond of typewriters — growing up in a house filled with writers, the sound used to lull me to sleep as a child — the fact is, the publishing industry now assumes that all manuscripts are produced on computers. In Word, even.

So DO NOT BE TEMPTED. In a submission for the book industry, NOTHING should be underlined. Ever.

Professional readers are AMAZED at how often otherwise perfectly-formatted manuscripts get this backwards — seriously, many’s the time that a bunch of us has sat around and talked about it at the bar that’s never more than 100 yards from any writers’ conference in North America. According to this informal and often not entirely sober polling data, an aspiring writer would have to be consulting a very, very outdated list of formatting restrictions to believe that underlining is ever acceptable.

Or, to put it another way: since your future agent is going to make you change all of that underlining to italics anyway, you might as well get out of the habit of underlining now. Like, say, before submitting your manuscript — because if Millicent happens to be having a bad day (again, what’s the probability?) when she happens upon underlining in a submission, she is very, very likely to roll her eyes and think, “Oh, God, not another one.”

Italics are one of the few concessions manuscript format has made to the computer age — again, for practical reasons: underlining uses more ink than italics in the book production process. Thus, italics are cheaper. So when should you use them and why?

(a) The logic behind italicizing foreign words is very straightforward: you don’t want the agent of your dreams to think you’ve made a typo, do you?

(b) The logic behind using italics for emphasis, as we’ve all seen a million times in print, is even more straightforward: writers used to use underlining for this. So did hand-writers.

(c) Some authors like to use italics to indicate thought, but there is no hard-and-fast rule on this. Before you make the choice, do be aware that many agents and editors actively dislike this practice. Their logic, as I understand it: a good writer should be able to make it clear that a character is thinking something, or indicate inflection, without resorting to funny type.

I have to confess, as a reader, I’m with them on that last one, but that’s just my personal preference.

However, there are many other agents and editors who think it is perfectly fine — but you are unlikely to learn which is which until after you have sent in your manuscript, alas. You submit your work, you take your chances.

There is no fail-safe for this choice. Sorry.

(15) All numbers (except for dates) under 100 should be written out in full: twenty-five, not 25. But numbers over 100 should be written as numbers: 1,243, not one thousand, two hundred and forty-three.

I’m surprised how often otherwise industry-savvy writers are unaware of this one, but the instinct to correct it in a submission is universal in professional readers. Translation: NOT doing it will not help you win friends and influence people at agencies and publishing houses.

Like pointing out foreign-language words with special formatting, this formatting rule was originally for the benefit of the manual typesetters. When numbers are entered as numbers, a single slip of a finger can result in an error, whereas when numbers are written out, the error has to be in the inputer’s mind.

Again, be warned, those of you who have been taught by teachers who adhere to the AP style: they will tell you to write out only numbers under 10.

Yes, this is true for newspaper articles, where space is at a premium, but in a book manuscript, it is WRONG, WRONG, WRONG.

Did I mention it was wrong? And that my aged eyes have actually seen contest entries knocked out of finalist consideration over this particular issue? More than once? And within the year?

(16) Dashes should be doubled — rather than using an emdash — with a space at either end. Hyphens are single and are not given extra spaces at either end, as in self-congratulatory.

Yes, yes, I know: you’ve probably heard that this rule is obsolete, too, gone the way of underlining. The usual argument for its demise: books no longer preserve these spaces, for reasons of printing economy, so many writing teachers tell their students just to go ahead and eliminate them. An AP-trained teacher will tell you to use the longer emdash, as will the Chicago Manual of Style.

In this, however, they are wrong, at least as far as manuscripts are concerned. Standard format is invariable upon this point: a doubled dash with a space on either end is correct; anything else is not. And yes, it is indeed a common enough pet peeve that the pros will complain to one another about how often submitters do it.

They also whine about how often they see manuscripts where this rule is applied inconsistently: two-thirds of the dashes doubled, perhaps, sometimes with a space at either end and sometimes not, with the odd emdash and single dash dotting the text as well. It may seem like a minor, easily-fixable phenomenon from the writer’s side of the submission envelope, but believe me, inconsistency drives people trained to spot minor errors nuts.

Your word-processing program probably changes a double dash to an emdash automatically, but CHANGE IT BACK. Any agent would make you do this before agreeing to submit your manuscript to an editor, so you might as well get into this salutary habit as soon as possible.

(17) Adhere to the standard rules of punctuation and grammar, not what it being done on the moment in newspapers, magazines, books, or on the Internet — including the rule calling for TWO spaces after every period and colon.

In other words, do as Strunk & White say, not what others do. Assume that Millicent graduated with honors from the best undergraduate English department in the country, taught by the grumpiest, meanest, least tolerant stickler for grammar that ever snarled at a student unfortunate enough to have made a typo, and you’ll be fine.

Imagining half the adults around me in my formative years who on the slightest hint of grammatical impropriety even in spoken English will work, too.

The primary deviation from proper grammar I’ve been seeing in recent years is leaving only one space, rather than the standard two, after a period. Yes, printed books often do this, to save paper (the fewer the spaces on a page, the more words can be crammed onto it, right?). A number of writing-advice websites, I notice, and even some writing teachers have been telling people that this is the wave of the future — and that adhering to the two-space norm makes a manuscript look obsolete.

At the risk of sounding like the harsh grammar-mongers of my youth, poppycock.

There is a very, very practical reason to preserve that extra space after each sentence in a manuscript: ease of reading and thus editing. As anyone who has ever edited a long piece of writing can tell you, the white space on the page is where the comments — grammatical changes, pointing out flow problems, asking, “Does the brother really need to die here?” — go.

Less white space, less room to comment. It really is that simple.

Translation: until everyone in the industry makes the transition editing in soft copy — which is, as I have pointed out many times in this forum, both harder and less efficient than scanning a printed page — the two-space rule is highly unlikely to change.

However, as some of you are probably already gearing up to tell me in the comments, one does hear differing opinions on this subject; it’s not all that uncommon, for instance, for an agent relatively new to the game to announce at conferences that NOBODY still expects that single space. If you’re planning to submit to her, by all means, listen to her — but I would advise against assuming that she is speaking for everybody in the industry.

Why? Well, the agents and editors who still edit in hard copy feel pretty strongly about the two-space rule — which is, incidentally, still the norm for typing in the English language; I’ve literally never heard an editor at a conference insist that the norm is a single space, for instance, although that will probably change over time as the industry becomes more computer-savvy. So whenever I hear a young agent telling a roomful of eager aspiring writers that absolutely nobody in publishing wants to see the second space after the period anymore, I always think, “I wonder if he’ll still be giving that advice after the first time submits to an old-school senior editor who lectures him for fifteen minutes on the rules of the English language.”

Because the old-schoolers are, if anything, more vehement than the advocates for change, I would not allow any of my editing clients submit with a single space. Nor have any of them (or I) ever been asked to change their two spaces after periods and colons to a single space. I just mention.

All of which is to say: make your own choice and be consistent about it throughout your manuscript; don’t kid yourself that an experienced professional reader isn’t going to notice if you sometimes use one format, sometimes the other. (Later in this series, I will show you the same page of text both ways, so you may see why it’s pretty obvious which is being used.)

There you have it: the rules. Practice them until they are imbedded into your very bones, my friends: literally every page of text you submit to an agent, editor, or literary contest (yes, including the synopsis) for the rest of your professional life should be in standard format.

Oh, and it’s a good idea to make sure everything is spelled correctly, too, and to turn off the widow/orphan control; it makes pages into an uneven number of lines.

If you’re having a hard time absorbing all of these rules in one fell swoop, don’t despair: for the next couple of weeks, we’re going to be observing them in their natural habitat, the manuscript.

Tomorrow, though, I’m going to take a break in this rather breathless series to bring you a treat: another post in our episodic series on various aspects of censorship. Make sure to tune in; this one’s going to be especially fascinating for any of you who ever gave even passing thought to whether your work could possibly fit comfortably within a single book category.

In the meantime, keep pondering your entries for the First Periodic Author! Author! Awards for Expressive Excellence — and, as always, keep up the good work!

Posted on - 6 Comments on Now that the contest has gotten you thinking about it, let’s revisit how to format a book manuscript properly

Now that the contest has gotten you thinking about it, let’s revisit how to format a book manuscript properly

star-magnolia

See the nice, pretty star magnolia flowers? Aren’t they soothing to behold? Don’t they help lower the blood pressure of those of you who have been reading this blog for a while, the ones who tensed up at the very notion of going through the rigors of standard format for manuscripts again?

Yes, it’s stressful, enough so that each time I go over it (on average, 2-3 times per year), I ask myself at least thrice why I’m putting myself — and the rest of you — through it. Delving into the nitty-gritty of the logic behind those pesky rules is no fun by anyone’s standards. And every time I have broached the subject formally, those who have heard rumors elsewhere that something has changed leap upon my well-intentioned little gazelles of advice with the ferocity of hungry lions, demanding that I either recant my not at all heretical beliefs or forcibly compel literally every other writing advice-giver in North America to agree to abide by precisely the same rules.

To dispel any illusions up front: neither of those things is going to happen.

Why? Well, in my professional experience, these are the rules: I have sold books adhering to them; my editing clients have sold books using them. So I feel entirely comfortable assuring you that although naturally, some agents out there will harbor their own personal preferences, manuscripts formatted in the manner I am about to describe over the course of this series will look professional to those who handle manuscripts for a living.

So there.

Before I launch into the sundry excellent reasons that an aspiring writer might conceivably want his manuscripts to resemble those produced by, say, every published author currently on the US bestseller lists, allow me to share a small reasons that I have chosen to revisit these strictures now. First, we’ve just finished a series on HOW DO MANUSCRIPTS GET PUBLISHED, ANYWAY? (conveniently grouped together, for those of you who may have missed it, under that title under the archive list at right), a set of posts intended to introduce those absolutely new to trying to get their writing published to the often-counterintuitive world of querying and submission. I think it’s a safe bet to assume that it will come as a surprise to at least some of those neophytes that there IS a standard format for book manuscripts.

Call me zany, but I’d like them to find out what the rules are before they sink too much time and effort into submitting their work, because it’s just a fact that a manuscript that looks professional tends to be taken more seriously at agencies, publishing houses, and even in contests than one that doesn’t, even if the writing is equally good.

The second reason is practical: as I mentioned in the rules for the First Periodic Author! Author! Awards for Expressive Excellence, only entries in standard format will be considered for awards. Since I’ve committed myself to being draconian on this point, it seemed only fair to run over what standard format means.

(And may I point out that if any of you who have been through several iterations of this standard format series find yourself still unsure if you’re doing it right, entering the contest might be an excellent means of finding out for sure?)

My third reason, and I’m not ashamed to admit it, is that I’m getting ready to go on a spring writing retreat. Why is that relevant, you ask? Well, let me ask you this: which would it take you longer to write 7-12 pages in standard format from scratch, or to punch up an earlier draft of the same length.

I thought so; me, too. I’ll drop in enough new material to keep it interesting for those of you who have been over these concepts before, I promise. However, if I’m a trifle slow in answering questions left in the comments throughout the series to come, I’m sure you’ll understand.

So much for the reasons that relate directly to me or to you. On to the reason that should carry the most weight with everyone concerned: submitting the way professional authors do gives an aspiring writer a competitive advantage in submission.

Why? Because the majority of submissions are not professionally formatted. They either resemble published books (which is not correct for a manuscript submission), short stories (ditto), or just whatever the submitter happens to think looks nice on the page (extrapolate the answer from the previous two).

And that worries me, frankly. I’ve been hearing recently from a lot of closet writers for whom writing a book has always been plan B — and with the economy in its current state, many folks seem to be pulling partially-finished manuscripts out of desk drawers these days. (Well, okay, off their hard disks, but it amounts to the same thing.) It would be a dandy idea for these returning writers to start formatting their manuscripts correctly, so they do not need to revise them again for format down the line.

Which leads me to the third reason that embracing standard format is an exceptionally good strategy right now: because of the aforementioned books coming out of drawers, agencies and small publishing houses are seeing more queries than usual right now. The timing’s a tad unfortunate, since this is also a period where publishing houses have been laying off editors and other staff.

Translation: you know how fierce the competition to get picked up by an agent already was? Well, prepare yourself for it to become even tougher.

While those of you who have been at it awhile are reeling from the implications of that last statement, let me slip a few hard facts under the noses of those who have yet to submit:

(1) There exists a standard format for manuscripts to which US-based agents and editors expect submissions to adhere, regardless of whether those manuscripts are produced by seasoned pros with many book sales under their belts or those brand-new to the biz, and thus

(2) using fancy typefaces, including cover artwork, printing manuscript pages on colored paper, and/or any other deviations from standard format in one’s submission will NOT be regarded as interesting expressions of the author’s individual point of view, but rather as evidence that the author doesn’t know about (1). As a result,

(3) manuscripts submitted in standard format tend to be treated with SUBSTANTIALLY more respect by agency screeners, editorial assistants, contest judges, and pretty much everyone who happens to read unpublished prose for a living. Despite this fact,

(4) one does occasionally hear agents and editors ask for deviations from standard format; one should definitely give them precisely what they ask to see. However, it’s never advisable to generalize what one individual says s/he wants into a brand-new trend sweeping the industry. Nor is it a good idea to ape the formatting choices one sees in a published book, because

(5) professionally-formatted manuscripts do not resemble published books in many important respects, and for many excellent, practical reasons. That being the case, those who screen manuscripts for a living tend to draw unfavorable conclusions about submissions that do aspire to book formatting, much as they do when aspiring writers are not aware that

(6) standard format for book-length manuscripts is NOT business format, either, and just using what you learned about short stories won’t do, either. Nor is it necessarily identical to what your word processor’s grammar checker will ask you to do, or even the AP style one sees in newspapers and magazines. None of these will look correct to an agent or editor who deals with book manuscripts, because the norms there are very specific. This may seem nit-picky and irrelevant to the quality of the writing in question, but think about it:

(7) if a host asks you to a formal dinner, it’s only polite to wear formal attire; a guest who shows up in flip-flops and a Hawaiian shirt is going to stand out like the proverbial sore thumb. (If it’s not clear to you why, review point 2.) Similarly, when placed side-by-side with professional manuscripts, as a successful submission inevitably will, a wackily put-together manuscript will stand out as unprofessional, a phenomenon that all too often leads to

(8) the average manuscript submission getting rejected on page 1. Not always because it deviates from standard format — although the vast majority of submissions do — but because an unprofessionally-formatted manuscript already has one strike against it, and who needs that? Ultimately,

(9) it’s just not worth your while to try to fudge your way out of these standards, since the price of a submission’s annoying a professional reader can be so high. And as I mentioned above, no matter how many times my readers, students, and editing clients ask me if agents, editors, and contest judges are REALLY serious about them, I’m not going to give you permission to ignore any single one of the standard format strictures. No way. Stop asking, already.

Why might knowing all this — and, more importantly, acting upon this knowledge — translate into higher acceptance rates, typically? Well, the aspiring writer who acts upon this information conscientiously is probably producing submissions within the top 5% of what crosses Millicent the agency screener’s desk on any given day.

Yes, really. So if any of the information on the list above came as a surprise to you in any way, it’s incredibly important that you should join me on a tiptoe through the intricacies of standard format.

One final word of preamble, then I shall launch into the meat of the matter (see? I already have retreat on the brain): I implore those of you who have been through this material with me before: don’t just skip these posts on standard format. I see manuscripts all the time by experienced writers that contain standard format violations; heck, they occasionally turn up in the work of published writers, if the complaints their agents and editors make in those bars that are never more than a hundred yards from any writers’ conference in North America are to be believed.

Seriously, all of us could use a review from time to time. Because, you see, I am far from the only professional reader who takes umbrage, when manuscripts deviate from certain time-honored restrictions. Millicent started twitching at the very sight of them before she’d had her job three weeks.

Yes, even if the formatting in question would be perfectly legitimate in other writing environments. (See points 2, 3, 5, and 6, for instance.) And yes, yes, oh, yes, even if the deviation is precisely what some agent, editor, writing guru, or darned fool writing expert like me has suddenly announced to the world is the new norm.

Trust me, Millicent didn’t get that memo.

Think about it: why would she, unless she happens to work for the agent-who-blogs or editor-who-is-trying-to-be-helpful who promulgated the new advice? Indeed, why would anyone who works with manuscripts for a living go out looking to see what folks outside the industry — or, at minimum, outside her agency’s office — are demanding of writers these days, when the basics of standard format have actually changed very little for decades?

Actually, it would be very much against her self-interest to go trolling for such information, because — brace yourselves, those of you going through this logic for the first time — it’s so much easier just to regard submissions that don’t adhere to standard format as inherently unprofessional, and thus (by implication) less likely to contain writing destined to take the publishing world by storm.

To put it bluntly, it would slow her per-submission rejection time.

I hope no one out there fainted, because this is a vital fact for any submitting writer to understand: the folks who read submissions (and queries) in order to decide who gets a break and who doesn’t are in a HURRY. Reportedly, the average agency receives 800-1200 queries per week; that’s a whole lot of reading.

And those are the statistics from when the economy was good, before all of those lapsed writers started dusting off the half-finished manuscripts in their bottom desk drawers and saying, “Hey, this is my Plan B.”

As we saw in our series on how manuscripts get published, in the face of that many pieces of paper to plow through, even the reading of submissions tends to be awfully rushed: the goal becomes to weed out as many as possible as quickly as possible, rather than seeking out gems. Once a professional reader like Millicent has been at it for a while, s/he will usually develop a knack for coming to a conclusion about a piece of writing within the first paragraph or two.

Sometimes even within the first line or two. (For a fairly frightening run-down of the common first-page rejection reasons, you might want to check out the REJECTION ON PAGE 1 category on the list at right.)

What does this trigger-happiness mean for aspiring writers who scoff at standard format, or just don’t know about it? Well, it’s not good: agency screeners, agents, editors, and contest judges tend to regard submissions formatted in any other way as either unpolished (if they’re feeling generous) or unprofessional (if they’re not).

And unfortunately for writers unaware of the rules, a non-standard manuscript is child’s play to spot from the moment a professional reader lays eyes upon it. That can be an extremely serious problem for a submission, because being identified as not professionally formatted renders it FAR more likely to be rejected.

Why? Shout it with me now: agencies and publishing houses get so many submissions that a screener’s PRIMARY goal is to weed out the one she is reading at the moment.

The faster she can do that, the better, to move through that mountain of paper on her desk. So a first page that cries out the moment Millicent lays eyes on it, “This writer is brand-new to the game and will require quite a bit of your boss’ time to coach into being able to produce a manuscript that an agent would be comfortable submitting to an editor!” is a downright gift to her: she can feel completely comfortable rejecting it at the very first typo, cliché, or word choice she doesn’t happen to like..

Heck, she might not even wait to spot any of the above.

That’s not all bad news, however. By logical extension, the more professional your manuscript looks, the more likely it is to be read with interest by a screener in a hurry.

See now why aspiring writers cognizant of points (1) – (9) enjoy a considerable competitive advantage at submission time?

I don’t know about you, but I’m all for anything that helps a good writer’s work get taken more seriously, especially in the current super-tight submission environment, which is more rejection-happy than I’ve ever seen it — and I’ve been listening to writers, agents, and editors complain about the state of the literary market since I was in my cradle. Literally.

Right now, Harry Houdini himself would have extreme difficulty sneaking a non-standard manuscript past an agency screener, even though he undoubtedly has the world’s best platform to write a book on extricating oneself from tight situations. (And if that last quip didn’t make you groan, if not chuckle, it’s time to brush up on your industry-speak.)

So to help give you that competitive edge, here are the rules of standard format — and no, NONE of them are negotiable.

(1) All manuscripts should be printed or typed in black ink and double-spaced, with one-inch margins around all edges of the page, on 20-lb or better white paper.

No exceptions, unless someone in the industry (or a contest’s rules) SPECIFICALLY asks you to do otherwise. And I’m dead serious about using ONLY white paper: ecru paper, no off-white, no Dr. Seuss-type stripes.

Yes, yes, buff or parchment can look very nice, but there’s a strategic reason to use bright white paper: very sharp black-white contrast is strongly preferred by virtually every professional reader out there, probably as a legacy of having read so many dim photocopies over the course of their lifetimes.

The ONLY colored paper that should ever go anywhere near a manuscript is the single sheet that separates one copy of a submission or book proposal from the next, so it is easy for an agent to see where to break the stack. (But you don’t need to know about that until your agent asks you to send 15 copies of your book for submitting to editors. Put it out of your mind for now.)

Nice, clear, dark print is optimal here, so do spring for a new printer cartridge. You’d be amazed (at least, I hope you would) at how poor the printing quality is on some submissions; it’s as though the author dunked in a swiftly-flowing river several times before popping it in the mail. Which is sad, because submissions with poor print quality are almost never read.

Speaking of never, never, ever, eversubmit a dim photocopy; print out an original, every time, You’d be amazed (at least, I hope you would) at how poor the printing quality is on some submissions; it’s as though the author dunked in a swiftly-flowing river several times before popping it in the mail. Oh, you may chuckle at the notion of sending out a grainy photocopy, but believe me, any contest judge has seen many, many entries submitted that way.

(2) All manuscripts should be printed on ONE side of the page and unbound in any way (again, unless you are specifically asked to do otherwise)

Yes, this IS criminally wasteful of paper, especially when you consider the literally millions of pages of submissions that go flying into the agencies and publishing houses every month. Most agencies do not even recycle; as I mentioned last week, the vast majority of agencies did not even consider accepting e-mailed queries at all until the anthrax-in-envelopes scare.

I assure you, if I ran the universe, paper conservation would be the norm, and recycling mandatory. Also, writers would all be granted an extra month a year in which to write, excellent and inexpensive child care while writing, a cedar-lined cabin on the shores of Lake Michigan in which to do it, and a pineapple upside-down cake on Kurt Vonnegut’s birthday. Perhaps some hard candies on Agatha Christie’s birthday as well, in affluent years, and dancing on Mme. de Staël’s.

But since the unhappy reality is that I do NOT run the universe (see disclaimer above), we shall all have to live with the status quo.

Which is to say: the publishing industry is one vast paper-wasting enterprise. Sorry.

Unbound means precisely what it says: no binding of any kind. You’d be surprised at how often writers violate the thou-shalt-not-bind rule, including paper clips, rubber bands, or even binders with their submissions. Since agents always circulate manuscripts without any sort of binding, these doohickies just scream, “I’m unfamiliar with the industry.”

SASE, open wide: here comes a returned manuscript.

The ONLY exception to this rule is a nonfiction book proposal — not the manuscript, just the proposal — which is typically presented UNBOUND in a black folder, the kind with horizontal pockets. (For tips on how a book proposal should be presented, please see the aptly-titled BOOK PROPOSALS category on the list at right.)

Which doesn’t mean that you aren’t perfectly welcome to print double-sided or bind copies for your own purposes; just don’t show your work to the pros that way. As Author! Author!’s very first commenter Dave usually chimes in when I bring this up, if you wish to make double-sided, 3-hole-punched, be-bindered drafts for circulating to your first readers for ease of toting around, be my guest. But NEVER submit in that manner to a professional reader unless s/he has asked you to do so.

(3) The text should be left-justified, NOT block-justified, as published books, e-mails, business letters, and online writing tend to be.

Many fledgling writers find (3) nearly impossible to accept, because it is one of the most visually obvious ways in which a professional manuscript differs from a printed book. They believe, wrongly, that anything that makes their submission look more like what’s on the shelves at Barnes & Noble is inherently professional.

In practice, quite the opposite is true.

Yes, books feature text that runs in straight vertical lines along both side margins, and yes, your word processing program can replicate that practically effortlessly, if you ask it nicely to do so. Bully for it.

But don’t take advantage of that pleasing capacity, I beg you: the straight margin should be the left one; the right should be ragged, as if you had produced the manuscript on a typewriter.

Fear not if you’re having trouble picturing this: I shall be showing you concrete examples later in this series.) For now, you’re just going to have to trust me when I tell you that block-justifying your submission is going to appeal to your garden-variety Millicent about as much as a slap in the face.

Speaking of things I’m going to demonstrate in the days to come, NEVER format a query or cover letter to someone in the industry in business format: indent those paragraphs. (And yes, now that you bring it up, I do intend to show you why. Hold your proverbial horses, already.)

(4) The preferred typefaces are 12-point Times, Times New Roman, Courier, or Courier New; pick one and use it consistently throughout your entire submission packet. Even if you have a strong preference for the lettering in your book when it is published, use one of these typefaces for submission purposes.

Personally, I would never dream of allowing a client of mine to submit a manuscript in anything but Times New Roman, nor would I ever submit any of my work in anything else. It is the standard typeface of the publishing industry, just as Courier is the norm of screenwriting.

A tad silly, you say? Perhaps, but it’s one of the bizarre facts of publishing life that manuscripts in these fonts tend to be taken far more seriously, and with good reason: these are the typefaces upon which the most commonly-used word count estimations are based. (Psst: if you don’t know why you should be estimating the length of your manuscript rather than using actual word count, please see the WORD COUNT category at right.)

To forestall the usual question someone brings up at this point: yes, most published books ARE in typefaces other than Times or Courier, but typeface decisions for published books are made by the publishing house, not the author. Submission time is not the appropriate period for making your preferences known.

Why? Chant it with me now, understanders of point (5) at the top of this post — MANUSCRIPTS AND PUBLISHED BOOKS AREN’T SUPPOSED TO LOOK THE SAME.

If you’re very nice down the line, after a publishing house has acquired your book, they may listen to your suggestions. They might giggle a little, but they might listen. Ditto with the cover and the title, which are — brace yourselves — almost never under the author’s control.

Why? Because these are considered matters of packaging and marketing, not content.

All of which begs the question, of course: why do word processing programs tempt us so many typefaces from which to choose, if we’re not supposed to use them?

Answer: because the people who make word processing programs are not the same people who decide what books get published in North America. Which is why, in case you’re wondering, what Microsoft Word means by word count and what the average agent or editor does are not typically the same thing.

Again, so there.

There are a few agents out there who have their own font preferences (usually Courier, and usually because they also represent screenplays) so do check their websites and/or listings in the standard agency guides. As ever, the golden rule of dealing with an agent you want to represent you is GIVE ‘EM PRECISELY WHAT THEY ASK TO SEE, not what you would like them to see.

Fair warning: if you are a writer who likes to have different voices presented in different typefaces, or who chooses boldface for emphasis, a submission is not a forum where you can express those preferences freely. Yes, one sees this in a published book occasionally, but I assure you, the choice to indulge in these formatting differences was the editor’s, not the author’s.

Sorry. (See my earlier disclaimer about proprietorship of the universe.)

I’m still sensing some skepticism out there on the font issue, but that may be a hangover from reader reactions to previous series on standard format. Almost invariably, around the time that I bring up Rule #4, someone posts a comment informing me huffily that website X advises something different, that this agent said at a conference she doesn’t care what typeface you use, that a certain manual said that standards have changed from the traditional guidelines I set out here, or some other observation presumably intended to make me rend my garments and cry, “Finally, I see the error of my ways! I guess I’ll disregard the fact that I’ve never seen the change you mention actually in use in a professional manuscript and declare it to be the new norm!”

To save you the trouble and sound like a broken record at the same time: it’s not gonna happen.

I have no doubt that all of these comments are indeed pointing out legitimate differences in advice, but it is not my purpose here to police the net for standardization of advice. If you like guidelines you find elsewhere better, by all means follow them.

All I claim for these rules — and it is not an insubstantial claim — is that nothing I advise here will EVER strike an agent or editor as unprofessional. Adhering to them will mean that your writing is going to be judged on your writing, not your formatting.

And that, my friends, is nothing at which to sneeze.

More rules follow next time, of course. In the meantime, keep up the good work!

Posted on - No Comments on So how does a book go from manuscript to published volume, anyway? Part XIII: the fine art of getting what you want

So how does a book go from manuscript to published volume, anyway? Part XIII: the fine art of getting what you want

seagull-prints

Yes, yes, I know: the photo du jour is a trifle on the wide side, but I love it. I must be feeling expansive today.

That was not, I gather, the prevailing mood at post offices across the country today as last-minute tax filers raced to get their income tax returns postmarked on time. (For those of you reading this outside the United States: here, federal income taxes are due April 15, the anniversary of the day President Abraham Lincoln was shot.) I’m a get-it-out-of-the-way-as-soon-as-possible sort, but apparently, many of my fellow citizens are not, judging from the lines around the block at my neighborhood post office.

While taxes are already on your mind, US-based writers, now is a great time to think about next year’s returns, and not only because you hope you’ll be shaking your head over the sometimes complicated paperwork associated with collecting royalties. While that Schedule C you’re using to itemize your writing and promotion expenses is fresh in your mind, why don’t you go ahead and organize your 2009 accounting system/homemade spreadsheet/shoebox that holds your retreats so that it will be easy throughout the year to come to keep your receipts from writers’ conferences neatly separate from your submission-related expenditures?

If you’re not already filing a Schedule C to formalize your writing as a business — a move that could, for instance, legitimize deducting things like postage for your queries and submissions, writers’ conference fees, and other expenses you may be incurring while trying to get your work published — you might want to consider having a nice, long chat with a tax professional well versed in preparing writers’ returns (rather than, say, talking with someone like me, who is neither a tax professional nor plays one on TV) about whether this option might make sense for you.

Why a tax pro who specializes in artists? Because someone unfamiliar with how genuinely strange our road to success can be may not be aware that a writer needn’t necessarily earn income from writing in order to file a Schedule C. But as a non-earning writer must meet a number of specific conditions before, say, writing off the cost of buying new releases in one’s chosen book category as market research or deducting the fees of a freelance editor, get the low-down from someone licensed to dispense advice on the subject before you file any paperwork with the IRS.

Where might you find such an expert? Try contacting your local writers’ association and asking for a recommendation. If you aren’t lucky enough to live near a good one, you may have to get a trifle creative. Show up at a book sighing by a local author and ask for a recommendation at question time. Find out who your community theatre uses as a tax pro, or call a good art gallery; tax pros who deal with one kind of artist sometimes work with other types. For more suggestions, take a gander at Carolyn See’s excellent MAKING A LITERARY LIFE, for my money still one of the best how-to guides for aspiring writers out there.

What you should most assuredly NOT do is just grab a bunch of tax forms next April 14 and start filling in unsubstantiated amounts. Like any other deductions, it’s in your best interest to make sure that your writing expenses are exceedingly well-documented, both in your no doubt impeccable financial records and in the form of receipts, and unquestionably tending to advance your writing career. Proving that generally requires quite a bit of advance preparation.

Which is not, as I mentioned above, every taxpayer’s cup of tea. Writer, know thyself!

Why, just yesterday, I was sharing a delightfully steamy bowl of Thai coconut soup with an exceptionally talented author of literary fiction (who shall remain nameless for the nonce, but rest assured, I’ll let you know when his next novel comes out) when the waitress informed us that we had just spent many hours discussing things writerly, and the kitchen would like to close. At the end of a roughly ten-minute discussion of the locations of places that might conceivably be willing to serve us coffee at that hour, the author sighed and said, “Well, maybe I should just go home and start my taxes.”

Since it was by then 10:30 pm on the night before said taxes were due, I naturally laughed. Judging from his reaction, though, he hadn’t meant it as a joke: he honestly had not begun to think about his imminently-due return.

I would be tempted to think of this reluctance to plan for the hard realities of life as merely part of his substantial and complicated personal charm, but the fact that most of the working artists of my acquaintance seem to indulge in this particular form of procrastination leads me to suspect that it may be endemic to our breed of creative dreamers.

Let’s face it: as a group, we tend to defer serious thought on the business side of being an artist until we actually find ourselves in the situation, don’t we? As we’ve discussed throughout this series, many, if not most, aspiring writers long for publication with a major house, but don’t take the time to learn what that would actually mean in practical terms, let alone prepare for it.

Case in point: several years ago, I had the great pleasure of teaching a class on how to craft attention-grabbing queries to a room stuffed to the gills with intelligent, well-read writers. These folks had really done their homework, and most of them had novels and NF books very close to being ready to be sent out the door.

As widely diverse as their writing projects were, I was struck, as I always am, by the great similarity of their descriptions of their dream agents. Everyone, without exception, wanted a well-established agent at a well-known agency to fall in love with the book in question, particularly with the writing, and represent it with intelligence and verve.

“That’s great,” I said, when the last student had expressed this hope. “What else do you want from your agent?”

The room fell silent.

I am used to this; it always happens at this point. “What about an agent with experience in selling your type of book?” I suggested. “An agent who has built up the connections to be able to get your book or book proposal under the right eyes right away?”

Well, yes, the students conceded, that would be nice. As we discussed why that might be a plus, however, I could tell that they were uncomfortable with the prospect of adding something this specific to their wish lists — an interesting reluctance, considering that as we saw earlier in this series, an agent who does not have those connections is going to have a significantly harder time selling a writer’s manuscript.

So I persisted. “What about an agent who is hungry? Would you be happy to be represented by someone with a hundred clients, so the success of your book will be only a small proportion of her year’s income, or would you prefer to be one of twenty, where each sale counts more to the agent?”

This one was difficult even to get the students to talk about in theory, let alone express a personal preference; again, these are bright, talented, well-read people, yet their body language made it obvious that the very idea of setting anything but the most minimal expectations for representation scared them a little. It was unfamiliar territory, and in a sense, by even asking them to think about it, I had broken one of the most sacred of the writers’ conference taboos: implying the possibility that not every agent who likes an author’s work is necessarily a good fit for it.

This truth is so important to a writer’s happiness in working with an agent that I’m just going to go ahead and restate it as a rule: a writer needs not just any agent to represent her work; she needs the right agent.

That’s right, campers: after yesterday’s post, which concluded that most aspiring writers give up before they’ve given their manuscripts a sufficient chance to succeed, I’m going to talk about how they can falter after they do succeed, at least at clearing the first major hurdle on the path to publication. Today, we’re going to discuss the often astonishingly disorienting moment when a writer receives an offer of representation.

I know, I know: I’m addressing this topic out of chronological order. Can you blame me for wanting to end this sometimes depressing series on a high note?

As we saw earlier in this series, how an agent chooses to handle a manuscript can have almost as strong an impact upon its market prospects as whether he chooses to handle it in the first place. It’s not all that uncommon for good writers to end up feeling that their careers are being stymied by agents who, while not actually bad at their jobs, at least do not apparently share the same goals for the book in question. Anyone who has ever attended a writing conference has probably met at least one writer who gave her soul to an agent for a year or two, only to find herself dropped when the book did not sell right away.

For a writer who has yet to find representation — and if you are one of these, don’t be hard on yourself; there are plenty of brilliant writers out there who are unrepresented or between agents — it may be hard to feel sympathy for a writer in this situation. After a long, hard spell of querying and/or submission, ANY agent willing to represent a book can start to look pretty good. So when the aspiring hear such complaints, they may be tempted to conclude that if the complainer’s book did not sell, or if the agent stopped sending it out, or if the agent never sent it out at all, it was because the manuscript itself had some irredeemable fault.

Don’t censure yourself if you are one of the many who would automatically assume this: as we have seen throughout this series, it is something that writers are taught to believe, and the source of countless hours of self-doubt. Most of the writing manuals and pretty much all of the classes and conferences teach us to believe that the blame must lie with either the book or the writer.

There is a perfectly good reason that this is the case: what the manuals and experts are selling, generally speaking, are ways in which the writer can alter the book, the pitch, the query letter, even her own work habits, in order to make the book more marketable. Many, many self-styled experts make quite good livings in this manner.

And more power to the ones who are gifted at it, I say: when aspiring writers improve the aspects of the road to publication that actually lie within their control, while learning not to obsess about the myriad aspects of querying, submission, marketing, and publication that are utterly outside the author’s ability to affect them, the process becomes not only easier, but substantially less frightening. Like using language correctly and effectively, promoting one’s writing utilizes a set of learned skills.

I regularly teach this type of class myself, regarding it as a way to arm writers with the tools that will help them succeed in a genuinely difficult endeavor: getting their work noticed by people who can bring it to publication. After all, it would make little sense to teach Ten Tips on Being a Better Agent or Sharpen Your Eye for Talent: Make Yourself a Better Editor to groups of aspiring writers. The fact remains, though, that even the best-prepared author of the best-written book is hugely dependent upon the skills, tastes, and connections of her agent and ultimately, her editor.

As we saw earlier in this series, the power that agents wield has gone up astronomically within our lifetimes. The reason for this is simple: the consolidation of the major publishing houses. The result is that agents and editors at small publishing houses (who sometimes also prefer to work with agented writers, but often make exceptions) have become the arbiters of what does and doesn’t get published in the United States. The editors at the major houses see only a hand-picked minority of the writing actually being produced.

This should all sound familiar to you by now, right? Since you are already aware of the importance of having an agent, I shall not continue to harp upon this point, except to say: since the author now does not participate in the selling process, it is more vital than ever to find an agent who will represent your work well.

When I pointed this out to my class, however, my students did not like this conclusion at all. “If an agent loves my work,” one of them asked, “won’t he automatically represent it well?”

The short answer is a resounding NO, but the long version requires a two-part answer. First, a certain percentage of the people working in any field will be still learning how to do it, and in the publishing industry, where success is so heavily based upon connections and luck, the agent who likes your book best (or, as usually happens, the one who likes your book FIRST) may not necessarily be the one with the right connections.

Thus, that story we all so often hear at conferences: the agent falls in love with a book, signs the author pronto, sends the book out to an editor or two — then sits helpless after the first few contacts reject it. Since it is traditional for a book to be submitted to only one editor at each imprint, having your work sent out by an agent with the wrong contacts may actually endanger its chances of being seen by the right editor.

Especially if the agent has a track record of giving up after just a handful of submissions. As with querying, until a manuscript has been circulated for a while, no one can really say for sure how marketable it actually is.

The second answer to the question is less well-recognized amongst writers. Now, it is the NORM for good agents to ask for significant revisions on a book or a book proposal BEFORE sending it out to editors. Effectively, this means that the agent you choose — and who chooses you — is your first editor. Which means that it is absolutely vital to sign with an agent whose taste and integrity you trust.

I want to get the word out there about the edited-by-the-agent phenomenon, because I have found that most unagented writers are quite unaware of it (or were before we discussed it in this series). Not all agents require up-front revisions, but a significant minority amongst those who work with previously unpublished writers do. I spent the first two and a half months of my memoir’s representation contract revising and re-revising my book proposal, at her behest; one of the best novelists I know spent a YEAR AND A HALF in agent-required revisions before her agent so much as photocopied it.

Other agents prefer to suggest only minor tweaking before sending out the first round of submissions, then, once they have garnered significant editorial feedback, ask the author to revise the book in accordance with the changes editors said they would like to see. (Be warned in advance: if three editors saw it, in all probability two of them will ask for mutually contradictory changes. A good agent can help you figure out which advice is worth taking.) Here again, many first-time authors are astonished to find themselves, a year or two after signing with a terrific agent, still in the throes of revising an as-yet unsold book.

Naturally, I explained all of this to my class. By this point, my students were sitting speechless, aghast and disappointed. As much as I would have liked to reassure them that their work would sell well and immediately, the fact is, a quick sale of an unrevised work to a major publishing house has become quite rare.

As I MAY have intimated once or twice earlier in this series, I think it is quite unfair to aspiring writers everywhere that the prevailing wisdom so often says otherwise. Yes, from the agents’ and editors’ points of view, publishing is a fast-moving business, but from the authors’, it sometimes seems as if it barely runs on electricity.

I feel a trifle disingenuous saying this, because actually, my process has been one of the few exceptions: from winning the 2004 PNWA Zola Award for NF to signing with my agent to book sale was only eight months, positively lightning speed. To put this in perspective, though, my book was only being circulated to editors for the last two of those months. The period between when I signed the agency contract through when the book was first sent out to editors was entirely devoted to tweaking my book proposal my agent’s behest.

Let that sink in for a moment: that revision time was unusually rapid, with my getting pages back to her significantly prior to the deadlines we had agreed upon.

This realization, as you may well imagine, made my students groan, as it would many writers. We all like to think that once the inspiration fairy has bonked us on the head often enough to get us to churn out a complete manuscript, that’s that. Since attracting an agent’s interest is so very arduous, the vast majority of unagented writers tend to idealize just how much of a relief it will be to sign that contract. (Yes, I know I’m reviewing material we’ve covered already in this series, but since this is the last post, I’m entitled to a spot of review.)

“Phew!” these writers tend to think. “I’m working my fingers to the elbow now, but once I sign with an agent, my period of hard work will be over. I can just hand my finished book (or book proposal) to my agent, and wait for her to sell it. And because she will adore my writing, that will happen in a matter of weeks.”

With such expectations, it’s no wonder that so many writers give little thought to the personality of their dream agent: they are not expecting to have much interaction with this paragon. The agent, in this fantasy, is just a one-time broker.

Now that you know from having slogged faithfully through this series that working with an agent is quite a bit more complicated — and lengthier — than that, I ask you the question I put to my students: what do you want your agent to do for you other than to sell your book?

Ponder that for a moment, please, while I move back to the point in your writing career when your answer could hardly be more important: the days immediately following your receiving an offer of representation from someone who may or may not be the agent of your dreams.

Remember a few posts ago, when I mentioned that too many aspiring writers take the time to learn a little about their soon-to-be agent before gasping a grateful “YES!” to that long-awaited offer of representation? The best antidote to an uninformed decision is to ask the offerer a few questions: will you be working with the agent directly, for instance, or an assistant? (If the latter, it is definitely worth your while to have a conversation with the assistant before you decide, too.) Will the agent want revisions to what you submitted, and if so, would she be open to setting aside some serious time to discuss them? What exactly does the agent LIKE about your book, your ideas, your writing style? If you are not a person who likes hand-holding, is the agent willing to give you your space to work?

And so forth. The AAR’s website an excellent list of preliminary questions new authors should ask agents, to get you started.

While the answers are important to figuring out how the agent will expect you to work with her, the discussion actually serves an even more important secondary purpose: it gives you are foretaste of what it will be like in the weeks and months after you sign, when your new agent is ruling your writing life.

It behooves you, then, to make very sure that this person is someone with whom you would be willing to be in frequent e-mail contact; is this a person you would be comfortable picking up the phone to call if you run into problems with your editor, for instance? If you’re the type of person who is driven crazy by uncertainty, for whom no news is definitely not good news, you will want to know whether the agent prefers to issue periodic updates on the status of books being circulated, or whether you should feel free to ask whenever the wait starts to seem long. Knowing in advance how frequent contact has to be before the agent starts to feel hounded can save a writer a heck of a lot of chagrin down the line.

Ask about her taste in literature, to get some indication if this is a person you can trust to give you writing feedback. (You should ask the same question, incidentally, of ANYONE you ask for feedback, from your best friend to a freelance editor. If you do not like the same kinds of writing, chances are lower that the feedback will be truly useful to you.) Find out whether the agent likes to give extensive, line-specific feedback, general feedback, or no feedback at all on a manuscript. If you are the kind of writer who hesitates to change so much as a comma without double-checking with someone else, you’ll probably be happier with a heavier commenter.

If, on the other hand, you tend to fly into an ungovernable rage at the slightest suggestion that your work is less than perfect…well, you’re probably going to want to see a doctor about your blood pressure before you sign either an agency or publication contract; as I mentioned yesterday, the professional writer’s life tends to be stuffed to the gills with agents, editors, marketing specialists, etc., suggesting forcefully that changes really ought to be made to a manuscript. But if you already know that you would prefer to keep editorial input minimal, a more hands-off agent may be a better choice for you.

You should also ask for a current list of clients — listings on agency websites are not always up-to-date — and for a few days to rush to the bookstore and see what their books are like. (Don’t even CONSIDER skipping this step; skimming over the first chapter of several of an agent’s clients’ books can tell you a great deal about both her literary tastes and how heavy-handed an editor she is.) You would even be well within your rights to ask if the agent to pass your phone number along to another client who writes similar books, so you can chat about what it is like to work with this particular agent.

See why I have been so adamantly pushing the idea of querying several good agents simultaneously — and continuing to query and submit while any given agent is reading your manuscript? Ideally, I would like you to have the luxury of having these conversations with several agents before you decide who should represent you and your work.

I speak from experience here: I e-mail and talk with my agent very frequently, and not just because he and I are both charming conversationalists; when I have an idea for a new book project, he is my sounding board. The very idea of having that much unalloyed contact with an agent with whom I could not communicate well is laughable. Thank goodness I had listened to the excellent advice my more established writing friends had given me, and made absolutely certain that I was signing with an agent I LIKED.

Oh, and he professes to love my writing, too.

But our rather joking relationship certainly wouldn’t work for every writer and agent, any more than his rather sparse feedback style would be optimal for a writer looking for serious editorial feedback from her agent. Just as all of our manuscripts are different, so are each of our needs and desires for this peculiarly intimate relationship.

So I ask you again: what do you want from your agent, other than to sell your books? How do you want to work together? Or, if you’re being honest about it, has your only criterion been that the agent in question would say yes to you?

Bears a bit of thought, I think.

Especially for those of you who are hoping to be career writers, rather than simply the authors of a single, well-respected book. While the common fantasy of being swept off one’s feet by someone spouting fabulous promises of fame, fortune, and a spot on Oprah’s book club list is all very nice, being aware of the realities of how books actually get published, what role your agent will play in that process, and how you would like your work to be handled will enable you to come up with realistic expectations that will help preserve you from the awful fate that often dogs aspiring writers who suddenly find themselves with agent: having gotten precisely what you thought you wanted, yet still feeling disappointed because what you got was not a fairy tale.

Down-to-earth expectations can, perversely, render it easier to achieve magnificent outcomes — and not just for you. If you choose well, aligning yourself with an agent who both has the connections to sell your work, expectations for it that similar to yours, and communication preferences compatible with your own, you’re probably going to end up being a better client. By approaching finding an agent deliberately, cautiously, and with an understanding of your own goals and working style, rather than blindly rushing into a contract with anyone who is interested in representing you, you are much, much likelier to feel supported throughout the publication process — and end up with the results you want.

So investing some thought in figuring out just what it is you do want is writerly time well spent.

If all of this sounds like dating, well, it is: writer-agent relationships often outlast the average marriage. You don’t want to wake up in a year and find yourself in a long-term relationship with an agent who no longer makes you feel your work is special, do you?

Why am I bringing this up at the very end of a dense series on publishing realities, you ask? So you may lift your eyes from the long, hard road to publication and ponder not only the ultimate goal of seeing your book in print, but the professional marketer — which is, after all, what an agent is, right? — you hope will help you get it there.

Congratulations on making it all the way through this long, serious series; I hope it will prove helpful to you. And, as always, keep up the good work!

bunny-rabbitPS: don’t forget to check in this weekend for the promised special treat!

Posted on - No Comments on So how does a book go from manuscript to published volume, anyway? Part XII: the changing face of self-publishing, or, not everything is up close as it appears to be from afar

So how does a book go from manuscript to published volume, anyway? Part XII: the changing face of self-publishing, or, not everything is up close as it appears to be from afar

sunshine-moving-in-trees

Believe it or not, this is a photo of something exceedingly straightforward: a wind-blown stand of trees alongside a rural road in Oregon, shot as I was driving by at sunset. Unfortunately — or fortunately, depending upon how one chooses to look at it — my camera has an annoyingly stubborn propensity to assume, contrary to all empirical input, not only that any object I might choose to photograph is going to be stationary, but that I am as well.

News flash, camera: I move occasionally. So do objects in the material world.

As you may see, sometimes the clash of logically-exclusive presuppositions can lead to unexpectedly interesting results. Since both the trees and I were moving, the camera elected to move from the realm of realism, its usual forte, to impressionism.

Keep this in mind as you read merrily through today’s post, please: clinging too rigidly to preconceived notions of how things are supposed to work may lead to a distorted view of what’s actually going on.

That observation should feel at least a trifle familiar by now: throughout this series, we have seen a number of ways in which the prevailing wisdom about how books get published is, to put it charitably, a tad outdated, if not outright wrong. If it was ever true that the instant a brilliant writer wrote THE END, agents and editors magically appeared on her doorstep, clamoring to represent and publish, respectively, the just-finished book, it hasn’t happened recently.

To be precise, since the days when Cinderella’s fairy godmother was still making regular house calls, if you catch my drift.

At least, it doesn’t work that way for writers who weren’t already celebrities in another medium. (If you happen to have won the Nobel Prize in economics or spent your formative years starring in movies, I’m afraid that different rules apply; you’re going to need to find somewhere else.)

For the rest of us, getting our writing recognized as marketable by those in a position to do something practical about it — like, say, an agent with connections to editors who handle your book category — is darned hard work.

And as I pointed out earlier in this series, contrary to popular belief amongst aspiring writers, all of that nerve-wracking labor and waiting doesn’t stop once one lands an agent to represent one’s manuscript. What the work entails may change, but the imperative to produce one’s best writing, presented in the best possible manner, never goes away.

(Sorry to be the one to break that to you. But if I don’t, who will?)

Last time, I touched upon several reasons that an aspiring writer might decide to bypass the traditional agent-to-major-publisher route to publication in favor of other options such as approaching a small publisher directly or self-publishing. A writer might conclude that his life was too short to spend querying every agent in the last three years’ editions of the Guide to Literary Agents, for instance; rather than shooting for the big publishing contract, he might be thrilled to see his book in print mostly sans advance through an indie press.

Or, to borrow the rather more poetic rendering of the late, great Hilaire Belloc: When I am dead, I hope it may be said, ‘His sins were scarlet, but his books were read.’

Strategic reasons might weigh into the decision as well. A writer might feel, for example, that a regional press would be a better bet for her book on migratory waterfowl of the Mississippi delta. (There must be some, right?)

Or the writer might just find the prospect of an agent’s having the right — nay, the obligation — to dictate changes in his manuscript, changes that may well be countermanded by the editor who acquires the book. Even that’s not necessarily the end of the revision road: since editors come and go with dizzying frequency at the major houses these days, the editor who acquires the book may not be the editor in charge of the project when it’s time for the writer to deliver the manuscript, or when she’s finished making the changes requested in the initial editorial memo. Or even — sacre bleu! — in the minutes before the book goes to print.

To put it even more bluntly: what a writer regards as a finished book — which is how most aspiring writers think of their books prior to submission, right? — often isn’t. In the traditional publishing world, a whole lot of people have the right to request changes.

If I haven’t already hammered this particular point home in this series, let me do it now — and since it’s a truth that long-time readers of this blog should find familiar, feel free to open up your hymnals and sing along: in the eyes of the publishing industry, no manuscript is beyond revision until it is actually sitting on a shelf in Barnes & Noble.

As you may imagine, some writers find this rather trying. Being a writer, Lawrence Kasden wrote, is like having homework every night for the rest of your life.

I am hardly the first to point out that art and the business of promoting it have not invariably been on the friendliest of terms, historically speaking. One of the perennial frustrations of the aspiring writer’s life is the paradoxical necessity of bringing one’s submissions into conformity with what an unknown agent (or agency screener, editor, editorial assistant, contest judge, etc.) expects to see on the page without unduly compromising one’s authorial voice and artistic vision.

In fact, as those of you who have gone wading through my archives lately are no doubt already aware, the majority of my blog posts have been either direct or indirect discussions of various nuances of this balancing act.

Last time, I brought up an increasingly attractive way out of this dilemma: self-publishing. These days, you can hardly throw a piece of bread at a respectable-sized writing conference without hitting an aspiring writer who, exasperated by the ever-increasing difficulty of breaking into the world of traditional publishing, are at least toying with striking out on his own.

And with good reason: self-publishing has come a long way in the last few years. The rise of print-on-demand (POD) and Internet-based booksellers’ increasing openness to featuring POD books has rendered the self-publishing route a viable option for those who balk at the — let’s face facts here — often glacial pace of bringing a book to publication via the usual means.

Yet if you ask representatives of the traditional publishing houses about self-publishing at writers’ conferences, you’re likely to receive a dismissive answer, as though nothing much had changed — unless, of course, the book about which you are inquiring happened to sell exceptionally well and ultimately got picked up by a major publisher as a result.

In case you were wondering, exceptionally well in this context usually translates into something over 10,000 books, give or take a hundred or two depending upon book category. The last time I checked, the average self-published book sells less than 500 copies.

Yes, even the ones posted on Amazon. Just as the mere fact of throwing up a website doesn’t automatically result in the world’s beating a path to one’s virtual door, having a book available for sale online doesn’t necessarily translate into sales. The web is, after all, search-oriented: If a potential reader doesn’t know that a particular book exists, s/he’s unlikely to be Googling it, right?

Someone needs to give that reader a heads-up. Increasingly, that someone is the author.

The many challenges facing the self-published book
There’s a reason for the comparatively low sales statistics, of course: self-publishing generally means that the author is solely responsible for promoting his own book — and placing it in bookstores. At a traditional publishing house, large or small, while authors are increasingly expected to invest their own time and resources in hawking their writing (it’s fairly common now for an author to be responsible for setting up her own website, for instance, and to handle virtually all web promotion), but the publisher will handle getting the book to distributors and book buyers.

A self-published book, on the other hand, almost always has a promotional staff of one: the author.

In practice, this can make self-publishing a pretty hard row to hoe, unless the author happens already to have her pretty mitts on some hefty promotional credentials, a mailing list of thousands, or connections at bookstores nationwide that would make Jacqueline Susann weep with envy. (Any writer seriously considering self-publishing, or even promoting her own book, should run, not walk, to rent the uneven but often very funny Susann biopic, Isn’t She Great?. It has some problems on a storytelling level, as real people’s lives often do, but there’s no denying that it’s a great primer on how to promote a book.)

Also, as I mentioned yesterday, self-published works (as well as POD books) currently face some pretty formidable structural obstacles in a literary world that is still very much oriented toward traditional publishing. Most US newspapers and magazines won’t even consider reviewing a self-published or POD book, for instance; even the standard advance sources (i.e., the one that review books before distributors get them, such as Kirkus, Library Journal, and Publishers Weekly) won’t do it.

In practice, this means it’s harder to convince a library or bookstore to carry a non-traditionally published book. And since fiction is traditionally more review-dependent than nonfiction — it all depends on the writing, right? — almost anyone in the traditional book selling or buying biz will tell you that self-publishing a novel is just a poor idea. (Which isn’t necessarily true anymore — as two guest bloggers, Mary Hutchings Reed and Janiece Hopper, have been kind enough to explain to members of the Author! Author! community.)

Then, too, since bookstores must purchase self-published and POD books up front, they don’t have the option to return them to the publisher if they don’t sell. As a result, it can be substantially more expensive for a bookstore to carry them than books from a traditional publisher.

As if all that didn’t present an intimidating enough obstacle course for the self-published writer, there’s also quite a bit of lingering prejudice against self-published work — an attitude still strong enough in literary circles that an author’s already having brought out even a comparatively successful self-published book will not necessarily impress an old-school agent or an editor.

Yes, really. Despite some notable recent successes, reviewers, librarians, agents, and editors still remain, at least overtly, relatively indifferent to the achievements of self-published books, to the extent that not all of them even make the decades-old distinction between so-called vanity presses (who print short runs of books, often at inflated prices, solely at the author’s expense, so the author may distribute them), subsidy presses (who ask authors to contribute some portion of the printing expenses; the press often handles distribution and promotion), desktop publishing (where the author handles the whole shebang herself), and print-on-demand (which refers to how the books are actually produced, rather than who is footing the bill to produce them).

Why would any reasonable human being lump all of those disparate categories together, you ask? Well, practical reasons, mostly: as I mentioned above, the average self-published book does not sell awfully well, so the whole species tends to be dismissed by those who sell books for a living as irrelevant to the book market as a whole.

Interestingly, the prevailing opinion on this point hasn’t changed all that much over the last decade or so, despite the fact that many POD and self-published works have proved quite profitable. (Remember what I said above about rigid assumptions sometimes leading those who cling to them to misapprehend reality?)

And then there’s the conceptual barrier
The other reason is philosophical: they just don’t think self-published books are inherently as good as those produced by traditional publishers. If the book in question were genuinely of publishable quality, they reason, why didn’t an agent pick it up? Why didn’t a mainstream publisher bring it out?

Yes, what you just thought is absolutely correct: this logic is indeed circular. However, that doesn’t mean the argument doesn’t have any merit, or that the publishing industry and those who feed it for a living are simply hostile to any book they didn’t handle themselves. It’s substantially more complicated than that.

In essence, the underlying objection here is that for a book to be self-published, only its writer has to consider it of publishable quality.

Breaking into print via single person’s say-so is, as we have seen throughout this series, a far, far cry from how mainstream publishing works. Traditionally published books must jump through a rigorous series of hoops before hitting print, hurdles intended (at least ostensibly) to sift out the manuscripts that are not yet up to professional standard by passing them through an increasingly fine set of mesh screens, as it were.

A trifle startling to think of it that way, isn’t it? But ponder the process from the publishing industry’s point of view for a moment with an eye toward figuring out why they might consider it a selection process akin to panning for gold:

The querying stage: agencies evaluate hundreds of thousands of queries and verbal pitches in order to weed out book projects that don’t fit easily into an established book category (if you don’t know what that is, I implore you to peruse the BOOK CATEGORIES posts on the list at right), concepts that have been done too many times (every bestseller spawns thousands of copycats), premises that are unlikely to sell well in the current literary market (which changes all the time), and works by writers that cannot write clearly (I’m sure that all of my readers are sending off gems, but you’d be amazed at how many query letters border on the incoherent).

Based upon these assessments — and other criteria, of course, but we’re thinking in generalities here — the agent (and her Millicents) select a small fraction of the queried or pitched projects to read in manuscript form. In theory, then, any book project that makes it past this stage is considered to be conceptually acceptable and in accordance with professional querying standards.

The agency submission stage: Millicent and her boss agent remove from the pool of possible manuscripts that exhibit grammatical errors, spelling mistakes, formatting problems, storytelling difficulties, pacing angst, a not-very-compelling voice, and a whole host of composition problems. (Not to mention those that just don’t grab the agent’s interest or he doesn’t think he can sell in the current market.)

By this point, the initially immense applicant pool has been narrowed down to just a few thousand of any year’s queriers — or, depending upon book category, possibly a few hundred. Ostensibly, the manuscripts that make it past this stage are all professionally formatted, grammatically impeccable, are written in a voice and style appropriate to the chosen book category, and are stories well told and/or arguments well made. (Yes, yes, there are other criteria at play, too. Keep picturing those sieves and prospectors panning for gold.)

The editorial submission stage: agents take manuscripts and book proposals to editors (and their assistants, known here at Author! Author! as Maury, Millicent’s cousin; their aunt Mehitabel is a veteran contest judge) who assess the submissions for voice, content, and pacing appropriateness for the audience the imprint or press is already targeting (like agents and editors, imprints within major publishing houses specialize, right?), potential marketing pluses and minuses, cost of publishing (one of the primary reasons too-long manuscripts have a hard time making the cut), and what the publishing house’s powers that be believe readers will want to buy a year or two hence.

The miniscule fraction of the original querying pool that clear the hurdles of this stage enough to impress an editor more than books by already-established authors (whose books always make up the overwhelming majority of releases in any given year) will then move on to the editorial committee. Every book that makes it to this stage should be of publishable quality by professional standards; in theory, the selections from here on are amongst the best the current aspiring writers’ market has to offer right now.

The decision-making stage: editors pitch the books they have selected of an editorial committee and/or higher-ups at the publishing house who will make the ultimate decision about which books to publish, possibly after consultation with the good folks in the production, marketing, and legal departments. By now, the original querying pool has usually been narrowed so much that the group of accepted first-time authors in a given year could fit quite comfortably into a good-sized movie theatre.

I could feel many of your going pale as I mentioned actual numbers. I’m sorry to shock anybody, but if we’re going to understand the odds that render self-publishing attractive to many aspiring writer, it’s vital to bear in mind that it’s rare that the annual percentage of releases by first-time authors exceeds 4% of the books sold in the United States. Take a deep breath and remember what we learned earlier in the series: draconian winnowing-down techniques are not the result of agencies and publishing houses being inherently hostile to promoting new voices, but the flat necessity of narrowing down the avalanche of book projects to the relatively few that publishers, even behemoth ones, can actually publish in a given year.

When you’ve recovered sufficiently from the shock, I would invite you to consider two possibilities that fly in the face of some of the prevailing wisdom floating around out there. First, the hurdles a first book (particularly a first novel) must clear are high and numerous enough that at least considering self-publishing is a fairly rational response to a difficult situation, if one happens to have the resources to pull it off.

Second — and this one is going to challenge some of the prevailing notions floating around the writers’ conference circuit — those who work in traditional publishing honestly do have legitimate reason to regard their acquisition process as literarily rigorous. Contrast the process of self-publishing a book as an agent or editor might conceive it:

Step 1: write book.

Step 2: pay publisher.

Step 3: receive a stack of books with one’s name on the cover.

Of course, there’s far, far more to it than that, but you can see their point, right? Unless a self-published book really wows the market, the streamlined road to publication itself more or less guarantees that the mere fact that it is in print is not going to impress those who work in traditional publishing.

Again, sorry to be the one to report that, aspiring self-publishers. But wouldn’t you rather know the pros and cons up front, rather than finding out about them after you have already invested in bringing out your book yourself?

The good news — and how to go about it
All that being said, many self-published authors report that they’re quite happy that they grabbed the proverbial bull by the horns and released their books themselves. Nowhere in the publishing world can a writer enjoy such complete control over what will and will not appear on the page; as most first-time authors working with traditional publishers can tell you to their cost, marketing departments change book titles all the time, and while authors sometimes have consultation rights over their book’s covers, it’s rare that they enjoy much actual input into the finished image.

By contrast, such decisions lie entirely in the hands of the self-publishing author. While many presses that cater to self-publishers do offer design services (at a price, of course), the final call is the author’s. If a writer was absolutely married to a particular typeface — something that would be utterly beyond his control at a traditional publisher — it’s his for the asking. Heck, if he wanted to have each character’s dialogue appear in a different font, while a press might try to talk him out of it, it would be up to him.

As with any other aspect of publishing, however, it really does behoove a writer to think very seriously about what she wants out of the publishing process, which type of publication is most likely to meet those expectations, and to do her homework very thoroughly before committing to any route to publication. Never having self-published anything myself, I don’t pretend to be an expert, but I have collected advice from a number of happily self-published authors under the SELF-PUBLISHING category on the archive list at right. These posts do not constitute an exhaustive how-to by any means, but they will give you some tips on what to expect, how to get started, and ways to avoid getting burned.

As always, tread with care in pursuit of your dreams. Remember, not all presses are equally reputable, and the range of charges can vary wildly. While there are many presses that work very well with writers for a reasonable per-copy price, there are also many that operate on the assumption that self-published books should be glossy, high-cost personal calling cards. So if you don’t have your heart set on leather binding, you’re going to want to inspect very carefully what you’ll be getting for your money.

Only one more post in this series, you’ll probably be delighted to hear! Keep up the good work!

chickenbPS: don’t forget to tune in on Friday for our end-of-the-week treat!

Posted on - No Comments on So how does a book go from manuscript to published volume, anyway? Part IX: things change

So how does a book go from manuscript to published volume, anyway? Part IX: things change

As illustration: before:
a-windchime-in-the-snow

And after:
crabtree-blossoms-and-windchime

Four months separate those pictures — either a very short time for such a radical alteration of the environment or an interminable one, depending upon how one looks at it. But whatever your attitude, the fact remains that both the wind chime and its observer feel quite different sensations now than they did then, right?

Bear that in mind for the rest of this post, will you, please? This series has, after all, been all about perspective.

Realistic expectations and the management of resentment
For the last couple of weeks, I’ve been sticking to the basics: an overview of the trajectory a manuscript typically travels from the writer’s hands to ultimately sitting on a shelf at your local bookstore. Since what most aspiring writers have in mind when they say they want to get their books published is publication through great big New York City-based publishing houses — GBNYCBPH for short, although admittedly, not very short — I’ve been concentrating upon that rather difficult route. (Next time, I shall consider some alternate roads.) As we have seen, in order to pursue that path, a writer needs an agent.

Yet as we also saw earlier in this series, that was not always the case: writers used to be able to approach editors at GBNYCBPH directly; until not very long ago, nonfiction writers still could. Instead, writers seeking publication at GBNYCBPH invest months — or, more commonly, years — in attracting the agent who can perform the necessary introduction. So a historically-minded observer could conclude that over time, the road to publication has become significantly longer for the average published author, or at any rate more time-consuming.

Should we writers rend our garments over this? Well, we could, and one can hardly walk into any writers’ conference in North America without tripping over a knot of writers commiserating about it. Certainly, you can’t Google how to get a book published without pulling up an intriguingly intense list of how-to sites and fora where aspiring writers complain about their experiences, sometimes helpfully, sometimes not.

Two things are clear: there’s quite a bit of garment-rending going on, and this process is hard.

Personally, although I am never averse to a little light self-inflicted clothing damage if the situation warranted it, I am inclined to think that most aspiring writers expend too much energy on resentment. Certainly, most take it too personally, given that the GBNYCBPH didn’t suddenly rearrange their submission policies the day before yesterday in order to avoid having to deal with any individual submission they might otherwise have received within the next six months. Using agents as their manuscript screeners, effectively, has been going on for quite some time.

Did I just hear a few dozen cries of “Aha!” out there? Yes, your revelation is quite correct: at one level, an agency is to a major NYC-based publishing house what Millicent the agency screener is to the agent, the gatekeeper who determines which manuscripts will and will not be seen by someone empowered to make a decision about publishing it.

But it’s easy for an aspiring writer in the throes of agent-seeking to forget that, isn’t it? All too often, aspiring writers speak amongst themselves and even think about landing an agent as though that achievement were the Holy Grail of publishing: it’s a monumentally difficult feat to pull off, but once a writer’s made it, the hard work’s over; the sweets of the quest begin.

It’s a pretty thought, but let me ask you something: have you ever heard a writer who already has an agent talk about it this way?

I’m guessing that you haven’t, because seldom are garments rent more drastically than amongst a group of agented writers whose books have not yet been picked up by GBNYCBPH. Why, the agent-seekers out there gasp, aghast? Because typically, signing with an agent doesn’t mean just handing the manuscript over to another party who is going to do all the work; it means taking on a whole host of other obligations, frequently including biting one’s lip and not screaming while absolutely nothing happens with a manuscript for months at a time.

Working with an agent is work. Just not the same work that a writer was doing before.

In other words: things change.

Okay, so what is it like to work with an agent?
The main change most newly-agented writers report is no longer feeling that they have control over what happens to their books. It’s an accurate perception, usually: the agent, not the writer will be the one making decisions about:

*when the manuscript is ready for submission to editors at GBNYCBPH, and, given that the initial answer will almost certainly be no, what revisions need to be made in order to render it so;

*when the market is ripe for this particular submission (hint: not necessarily when the country’s in a serious recession);

*what additional materials should be included in the submission packet, and your timeline for producing them (because yes, Virginia, you will be the one producing marketing materials);

*which editors should see it and in what order;

*how it should be submitted (one at a time, in a mass submission, or something in between);

*how soon to follow up with editors who have been sitting on the submission for a while;

*whether it’s even worth bothering to follow up with certain editors (especially if it’s rumored that they’re about to be laid off);

*whether to pass along the reasons that an editor gave for rejecting the manuscript (not all agents do);

*whether enough editors have given similar excuses that the writer really ought to go back and revise the manuscript before it gets submitted again;

*when a manuscript has been seen by enough to stop submitting it, and

*when to start nagging the writer to write something new, so s/he can market that.

I make no pretense to foretelling the future, but I don’t need to be the Amazing Kreskin to state with 100% certainty that those of you who land agents between the time I post this and two years from now will disagree with those agents on at least one of these points. Probably more. And the vast majority of the time, you will not win that particular debate, because the agent is the one who is going to be doing the submitting.

Oh, you would rather not have known about this until after you signed the contract?

Take another gander at the list above, taking note of just how much the writer actually does under this arrangement: produces the manuscript or proposal, revises it according to the agent’s specifications, writes any additional marketing material (trust me, you’ll be glad that you already have an author bio — and if you don’t, consider taking a weekend now to go through the HOW TO WRITE AN AUTHOR BIO category on the list at right to come up with one), makes any subsequent revisions (editors have been known to ask for some BEFORE they’ll acquire a book)…and all the while, you’re supposed to be working on your next book project.

Why? Because “So, what are you working on now?” is one of the first questions an editor interested in your book will ask — and don’t be surprised if your agent starts asking it about 42 seconds after you deliver the full manuscript of the book that attracted his attention in the first place. A career writer — one who has more than one book in him, as they say — is inherently more valuable to an agent or a publishing house than one who can only think in terms of one book at a time; there’s more for the agent to sell, and once a editor knows she can work with a writer (not a self-evident proposition) whose voice sells well (even less self-evident), she’s going to want to see the next book as soon as humanly possible.

So you might want to start working on it during that seemingly endless period while your agent is shopping your book around — or getting ready to shop your book around. It’s a far, far more productive use of all of that nervous energy than rending your garments. Trust me on this one.

Wait — so what does the agent actually do with my manuscript once s/he deems it ready to go?
Okay, let’s assume that you’ve already made the changes your agent requests, and both you and he have pulled it off in record time: let’s say that he’s taken only three months to give you a list of the changes he wanted, and you’ve been able to make them successfully in another three. (And if that first bit sounds like a long time to you, remember how impatient you were after you submitted your manuscript to the agent? The agent has to read all of his current clients’ work AND all of those new submissions; it can take a long time to get around to any particular manuscript.) What happens next?

Well, it depends upon how the agency operates. Some agencies, like mine, will ask the writer to send them 8-15 clean copies of the entire manuscript for submission; other agencies will simply photocopy the manuscript they have to send it out and deduct the cost of copying from the advance. (Sometimes the per-page fee can be rather steep with this second type of agency; if it is, ask if you can make the copies yourself and mail them.) Some agents will also ask for an electronic copy of the manuscript, for submission in soft copy.

I can feel some of you starting to get excited out there. “Oh, boy, Anne!” a happy few squeal. “This is the part I’ve been waiting for — the agent takes my writing to the editors at the GBNYCBPH!”

Well, probably not right away: agencies tend to run on submission schedules, so as not to overtax the mailroom staff, and in a large agency, it may take a while for a new client’s book to make its way up the queue. Also, not all times of the year are equally good for submission: remember how I mentioned a few days ago that much of the publishing industry goes on vacation between the second week of August and Labor Day? And that it’s virtually impossible to get an editorial committee together between Thanksgiving and the end of the year? Not to mention intervening events that draw editors away from their desks, like the spring-summer writers’ conference season and the Frankfurt Book Fair in the autumn.

In short, you may be in for a wait. Depending upon your relationship with your new agent, you may or may not receive an explanation for any delays.

But let’s say for the sake of argument that your book’s submission date has arrived: your agent has made up a list of editors likely to be interested in it, and either spoken with each editor or communicated by letter or e-mail; the manuscript is thus expected. The agency then sends it out. As I mentioned above, submission strategies differ:

(a) Some agents like to give a manuscript to their top pick for the book and leave it there until the editor in question (or the person in-house to whom the editor passes it; that happens quite a lot) has said yea or nay. Since editors have every bit as much material to read as agents do, this can take months; since most publishing houses employ editorial assistants to screen submissions, it can take a long time for a manuscript to make it up the ladder, as it were. If the answer is no, the agent will send the book out to the next, and the process is repeated elsewhere.

If you’re thinking that it could conceivably take a couple of years for a book to make the rounds of the relevant editors at the GBNYCBPH, congratulations: you’re beginning to understand the inherent slowness of the submission process.

(b) Some agents like to generate competition over a manuscript by sending it out to a whole list of editors at once. Since the editors are aware that other editors are reading it at the same time, the process tends to run a bit faster, but still, the manuscript is going to need to make it past those editorial assistants.

If you’re now thinking that because there are so few major publishers — and the mid-sized presses keep getting gobbled up by larger concerns — an agent who chose strategy (b) could conceivably exhaust a fairly extensive submission list in quite a short time, and thus might give up on the book earlier than an agent who embraced strategy (a), congratulations are again in order. The options honestly aren’t unlimited here.

(c) Some especially impatient agents will send out a client’s work to a short list of editors — say, 3 or 4 — who are especially hot for this kind of material, or with whom the agent already enjoys a close relationship. If none of those 3 or 4 is interested in acquiring it, the agent will lose interest and want to move on to the writer’s next project.

Agents who pride themselves on keeping up with the latest publishing trends, where speed of submission is of the essence, tend to embrace this strategy; unfortunately for some writers, it’s also popular with agents who are looking to break into selling the latest hot book category, regardless of what they have had been selling before. And if the book happens to sell quickly, this strategy can work out well for the client, but otherwise, the writer who signs on for this had better have quite a few other projects up her sleeve.

The problem is, agents who embrace this strategy are seldom very communicative about it with prospective clients. If you’ve been to many writers’ conferences, you’ve probably met a writer or two who has been on the creative end of an agent-client relationship like this; they’ll be the ones rending their garments and wailing about how they didn’t know that the agent who fell in love with their chick lit manuscript had previously sold only how-to books.

Make a point of listening to these people — they have cautionary tales to tell. Part of the reason to attend a writers’ conference is to benefit from other writers’ experience, right?

One of the things they are likely to tell you: short attention spans are a very good reason to ask an agent interested in representing your work if you may have a chat with a couple of his clients before signing the contract. If that seems audacious to you, remember: a savvy writer isn’t looking for just any agent to represent her work; she’s looking for the RIGHT agent.

(d) If a manuscript generates a lot of editorial interest — known as buzz — an agent may choose to bypass the regular submission process altogether and sell the book at auction. This means just what you think it does: a bunch of representatives from GBNYCBPH get together in a room and bid against each other to see who is willing to come up with the largest advance.

I can’t come up with any down side for the writer on this one. Sorry.

Regardless of the strategy an agent selects, if he has gone all the way through his planned submission list without any nibbles from editors, one of four things can happen next. First, the agent can choose to submit the work to small publishing houses; many agents are reluctant to do this, as small publishers can seldom afford to pay significant advances. Second, the agent can choose to shelve the manuscript and move on to the client’s next project, assuming that the first book might sell better in a different market.

Say, in a year or two. Remember, things change.

Third, the agent may ask the writer to perform extensive further revision before sending it out again. Fourth — and this is the one most favored by advocates of strategy (c) — the agent may drop the client from his representation list. It’s not at all unusual for agents fond of this fourth strategy not to notify their clients that they’ve been dropped. The writer simply never hears from them again.

Yes, this last is lousy to live through — but in the long run, a writer is going to be better off with an agent who believes enough in her work to stick with her than one who just thinks of a first book as a one-off that isn’t worth a long try at submission.

I’m mentioning this not to depress you, but so if your agent suddenly stops answering e-mails, you will not torture yourself with useless recriminations. Start querying other agents right away, preferably with your next book. (It can be more difficult to land an agent for a project that has already been shopped around for a while.)

Enough concentration on the worst-case scenario. On to happier topics!

What happens if an editor decides that she wants to acquire my manuscript?
Within a GBNYCBPH, it’s seldom a unilateral decision: an editor would need to be pretty powerful and well-established not to have to check with higher-ups. The vast majority of the time, an editor who falls in love with a book will take it to editorial committee, where every editor will have a favorite book project to pitch. Since we discussed editorial committees earlier in this series, I shan’t recap now; suffice it to say that approval by the committee is not the only prerequisite for acquiring a book.

But let’s assume for the sake of brevity that the editorial committee, marketing department, legal department, and those above the acquiring editor in the food chain have all decided to run with the book. How do they decide how much of an advance to offer?

If you have been paying close attention throughout this series, you should already know: by figuring out how much it would cost to produce the book in the desired format, the cover price, how many books in the initial print run, and what percentage of that first printing they are relatively certain they could sell. Then they calculate what the author’s royalty would be on that number of books — and offer some fraction of that amount as the advance.

All that remains then is for the editor to pick up the phone and convey the offer to the agent representing the book.

What happens next really depends on the submission strategy that’s been used so far. If the agent has been submitting one at a time, she may haggle a little with the editor over particulars, but generally speaking, the offer tends not to change much; the agent will then contact the writer to discuss whether to take it or to keep submitting.

With a multiple-submission strategy, events get a little more exciting at this juncture. If there are other editors still considering the manuscript, the agent will contact them to say there’s an offer on the table and to give them a deadline for submitting offers of their own. It’s often quite a short deadline, as little as a week or two — you wouldn’t believe how much receiving the news that another publisher has made an offer can speed up reading rates. If there are competing offers, bidding will ensue.

If not — or once someone wins the bidding — the agent and the editor will hammer out the terms of the publication contract and produce what is known as a deal memo that lays out the general terms. Among the information the deal memo will specify: the amount of the advance, the date the editor expects delivery of the manuscript (which, for a nonfiction book, can be a year or two after the contract is signed), an approximate word count, the month of intended release, and any other business-related details.

Basically, it’s a dry run for the publication contract. After all of the details are set in stone, the publisher’s legal department will handle that — or, more commonly, they’ll use a boilerplate from a similar book.

What neither the deal memo nor the contract will say is how (or if) the author needs to make changes to the book already seen or proposed. Typically, if the editor wants revisions, she will spell those out in an editorial memo either after the contract is signed (for fiction) or after the author delivers the manuscript (for nonfiction). Until the ink is dry on the contract, though, it’s unlikely that your agent will allow you to sit down and have an unmediated conversation with the editor — which is for your benefit: it’s your agent’s job to make sure that you get paid for your work and that the contract is fulfilled.

Which brings us full-circle, doesn’t it? The publisher has the book, the writer has the contract, the agent has her 15%, and all is right in the literary world. I could tell get into the ins and outs of post-contract life — dealing with a publisher’s marketing department, the various stages a manuscript passes through on its way to the print queue, how publishers work with distributors, how authors are expected to promote their books — but those vary quire a bit more than the earlier steps to publication do. Frankly, I think those are topics for another day, if not another series.

And besides, things are changing so much in the publishing world right now that I’d hate to predict how the author’s experience will be different even a year from now. All any of us can say for certain is that writers will keep writing books, agents will keep representing them, and publishing houses will keep bringing them out. As the author’s responsibilities for the business side of promoting her own work continue to increase — it’s now not at all unusual for a first-time author to foot the bill both for freelance editing and for at least some of the promotion for the released book — how much publishing with a GBNYCBPH will differ from going with a smaller press five or ten years from now remains to be seen.

Conveniently enough, that brings me to our next topic. Next time, I shall talk about some of the other means of getting a book into print: small presses and the various stripes of self-publication.

As always, keep up the good work!

Posted on - No Comments on So how does a book go from manuscript to published volume, anyway? Part VIII: what happens after a writer lands an agent?

So how does a book go from manuscript to published volume, anyway? Part VIII: what happens after a writer lands an agent?

first-tulip-of-spring

This photo looks as if the tulip were growing inside an aquarium, doesn’t it? Not so: there actually are that many different colors of stone shards in my yard at the moment. (The WWL is noted for uncanny ability to pulverize seemingly solid rock.)

It’s my first tulip of the year, a good month later than usual, due no doubt to the unusually late snow. (As in a few days ago.) Oh, sure, I’ve enjoyed some minor dalliance with an early daffodil or two, and my snowdrops lost their reputation a month and a half ago, but this is the first honest-to-goodness tulip. This brave little bloom seemed like a great emblem of my topic du jour, which is all about new beginnings: what happens after an agent decides to sign a writer to a contract.

After the celebration dies down, that is.

Wait — let’s back up a moment and savor the moment of the author. Typically, if a US-based agent is offering to represent a North America-based writer, the agent will telephone, rather than send a letter or e-mail. (Agents tend to be in a hurry pretty much all the time.) She will undoubtedly have a few questions for you, so you should feel free to ask a few of your own.

To pull one at random out of thin air: “How are you planning to go about trying to sell this book, and to whom?” This is likely to elicit important information, such as whether the book category you selected for your manuscript or proposal was a good fit.

Another that you might consider blurting out: “Are you going to want any changes to the manuscript/book proposal before you start sending it out to editors?” The answer will almost certainly be yes, incidentally, but at least you will have broached the issue politely yourself, rather than having it come as the intense surprise it generally is to those new to the agent-having experience.

If these sound like far more intelligent questions than are at all likely to occur to someone totally overcome with joy, well, you’re right: I know literally dozens of now-agented writers who were able to stammer out little more than a well-nigh-incoherent, “Yes!”

So unless you are in the habit of receiving good news on this scale with aplomb, it would be prudent to prepare for this moment. (Oh, and in case I forgot to mention earlier in this series, this is not the right time to inform an agent who has been reading your manuscript that another agent is considering it, too; it will not engender a pleasant response. For tips on handling requests for materials so you never need to find yourself in a position to make such a shame-faced confession, please see the WHAT IF MORE THAN ONE AGENT ASKS TO SEE MY MANUSCRIPT category on the archive list at right.)

While an agent is reviewing your manuscript or book proposal, work off some of your nervous wait-time energy by coming up with a written list of what you want to know. You’ll find a few suggestions in the posts under the AFTER YOU LAND AN AGENT category; the US agents’ guild, the Association of Authors’ Representatives, also has a good list on its website.

Even if you already have a fairly clear idea of what you would say when that much-anticipated phone call comes, I would strenuously recommend that anyone who might be in a position to be on the receiving end of one anytime soon — like, for instance, a writer who has just popped a submission packet into the mail — check out either these posts or another reputable source prior to having a conversation about one’s work with an agent, if only to clarify in one’s mind what an agent can and cannot do for a writer.

Some things a reasonable writer should expect a reputable agent to do:
*Present a client’s manuscript and/or book proposal to editors at large and medium-sized publishing houses (even if a writer has more than one book ready to go, most agents will prefer to work on only one at a time),

*Advise a client on how to make the manuscript or book proposal more marketable,

*After selling the book, handle all of the financial arrangements between the publisher and the writer,

*Act as the client’s advocate in any subsequent disputes with the publishing house, and

*Serve as a sounding board about future book projects’ marketability.

Some things an agent cannot do (and you should start asking many, many questions if he says he can):
*Guarantee in advance that he will be able to sell a particular book to a publisher,

*Guarantee that he will be able to sell a particular book to a particular publisher,

*Dictate when the publisher who acquires the book will release it or speed up the publication process at will,

*Make a writer rich and famous overnight.

I can sense some of you squirming in your chairs — you’re not completely comfortable with the notion of cross-examining someone offering to represent your work, are you? “What if I do my homework really, really well, Anne?” I hear some of you wheedling. “If I quadruple-check in advance that the agent is legit, why will I need to ask questions at all?”

Excellent question, seated squirmers: because every agency operates slightly differently.

For instance, a very well-known agent or one at a very large agency might have a junior associate act as a first-time author’s primary contact, rather than the agent himself. (For a comparison of how large and small agencies can operate differently, please see this archived post and this one.) Some novel-representing agents prefer to approach editors one at a time, giving each a nice, long look at a manuscript (and a chance to reject it) before moving on to the next, while others favor submitting simultaneously to eight or ten editors.

If asking about such things seems a bit confrontational for a first conversation with someone you really, really want to like you, don’t worry: your agent honestly does need you to understand how her process works. As long as you don’t take umbrage at any particular piece of news and try to argue about it (“What do you mean, a royalty of 20% for foreign sales is standard? I challenge you to a duel, sir!”), this is all simple factual information that you have a right to know.

Which has long caused philosophers to ponder why all such details are not necessarily spelled out in the agency contract. In fact, representation contracts are often downright vague.

Trust me: this is generally for convenience’s sake, not to confuse prospective clients. Most agency contracts are easy-in-easy-out affairs for both parties, so it’s highly unlikely that you’ll get permanently stuck in an arrangement you don’t like.

In fact, representation clients tend to be rather short-term, specifying that the agent will either handle the entire selling process for a single book or all of the client’s work a year’s or two’s time — a choice made by the agency, incidentally, not the author. Some contracts, however, have a rollover clause, which stipulates that if the author has not notified the agency by a particular date that she wants to seek representation elsewhere, the contract is automatically renewed for the following year.

Find out which, so you are aware of the terms of renewal. If you sign with an agency that favors the rollover clause, make sure you know precisely when the opt-out date is. Mark it on your calendar, just in case. And keep marking it every year.

If you are planning to write more than one book (or already have), do be sure before you sign a per-project contract that your agent is at least willing to consider representing everything you want to write. A time-based contract minimizes this concern, but do be aware that often means that the agent has right of first refusal over everything a client writes during the agreed-upon period — i.e., you must allow her to decide whether she wants to represent an additional book before you may show it to another agent. So either way, writers with many projects going at once will want to make absolutely certain to ask about future projects.

The agency contract will also specify the percentage of your advances and royalties your agent will get. Typically, in literary agencies, the cut is 15% for English-language North American sales. Script agents generally get 10%.

These percentages are non-negotiable in virtually every agency on earth, so you will not asking about them up front and/or examining your contract in order to gain haggling ammunition: it’s to prepare you for the day when a check arrives with fewer zeroes on it than your advance led you to expect. And no, a lower percentage does not usually mean a better deal for the author – it’s usually an indication that the agency is new, and is trying to attract high-ticket clients.

Just so you know, the timing cutting the check for the agent’s cut will not be left up to the goodness of your heart and the burnings of your conscience. If you are represented by an agent, he will see to it that your publication contract will specify that the publisher will send your checks to your agent, not directly to you. This means that any money you see will automatically have the agent’s percentage deducted from it.

See why it’s so important to be positive that you can trust this person?

Pretty much every agency in the country takes a significantly higher cut of foreign sales: 20% or more is the norm. (For reasons I have not been able to fathom, my agency takes 23% of sales in the Baltic republics, so they’ll really score if my novel takes off in Lithuanian.) The higher price tag abroad is for a very practical reason: unless an agency has an outpost in a foreign country (as some of the larger agencies do) it will subcontract their foreign rights sales to agencies in other countries, who take their cut as well.

So if you suspect that your book will have a high market appeal in Turkey or Outer Mongolia, you might want to check up front whether your prospective agency has a branch there, or is subcontracting. The differential in commission percentage can be substantial.

“Um, Anne?” I hear a small, confused chorus out there piping. “Was the bit about English-language North American sales just a really complicated typo? Aren’t there other people in the world who read English — like, say, the people in England? Why aren’t all of the English-language sales lumped together, and the foreign ones together?”

Ah, because that would make sense, my friends. The industry likes to keep all of us guessing by throwing a cognitive curve ball every now and again, so this is going to require a fairly extensive and rather convoluted explanation.

Before I launch into it, you might want to pop into the kitchen and make yourself some tea, or fluff up the pillows on your ottoman. I’ll wait.

Okay, everybody comfortable? Here goes: from the point of view of your garden-variety US publisher, books published in the English language fall into three categories: those sold in North America, those sold in Great Britain, and those sold in other countries. Of the three, only those in the first category are considered English-language sales, for contractual purposes. The last two are considered foreign-language sales.

There — and you thought it wasn’t going to make sense…

So, perversely, if EXACTLY the same English-language book by a US author was sold in Canada and Great Britain, the author’s US agent would take 15% of the royalties on the first and 20% on the second. Before you laugh out loud, I should tell you that this scenario is not particularly far-fetched: all of the books in the HARRY POTTER series were sold in a slightly different form in the former Commonwealth than in the U.S. (Why? Well, chips mean one thing to a kid in London and another to a kid in LA, and while apparently the industry has faith that a kid in Saskatchewan could figure that out, it despairs of the cultural translation skills of a kid in Poughkeepsie or Omaha.)

This is why, in case you were curious, you will see the notation NA in industry discussions of book sales – it refers to first North American rights, minus Mexico. Rights to sell books south of the border, in any language, fall under foreign language rights, which are typically sold on a by-country basis. However, occasionally an American publisher will try to score a sweet deal on a book expected to be a bestseller and try to get the world rights as part of the initial deal, but this generally does not work out well for the author.

Why? Well, if a book is reprinted in a second language and a North American publisher owns the foreign rights, the domestic house scrapes an automatic 20% off the top of any foreign-language royalties accrued by the author. (If this discussion seems a trifle technical, chalk it up to the rather extended struggle I had to retain my memoir’s foreign rights; back in the day, my now-gun-shy publisher wanted ‘em, big time. But they’re mine, I tell you, all mine!)

I sense that some of you have gone a bit pale over the course of the last dozen or so paragraphs. “Um, Anne?” a few queasy souls inquire. “You’re kidding about expecting me to have an intelligent discussion of all of this with my agent in the first 30 seconds after he’s offered to represent me, right? Couldn’t I just agree to let him represent me, and sort all of this out later?”

Well, of course you could — and truth compels me to say that most aspiring writers just blurt out “Oh, God, YES!” before finding out anything about the terms to which they’re agreeing at all. I can completely understand this, even if I deplore it: mistrust is the last thing on your mind when you are thrilled to pieces that a real, live agent wants to represent YOU.

Trust your Auntie Anne on this one, though: honeymoons do occasionally end, and not generally because anyone concerned has done anything nefarious. As I mentioned above, agents move from one agency to another all the time (if this happens, you will need to know with whom you have a contract, the agency or the agent; either is possible), and it’s not unheard-of for an agent to stop representing a particular genre even though she has clients still writing and publishing in it. Writers occasionally develop a sudden urge to compose a book in a category for which their agents do not have current contacts.

This is, in short, one contract to read with your glasses ON, and paper by your side to jot down questions. Then pick up that piece of paper, get yourself to a telephone, and start asking.

If you do not have an opportunity to see a copy of the agency contract before having your first serious conversation about your future with your new agent (as will probably be the case; many agents are notoriously slow in sending out representation agreements), do make a point of asking the agent for a brief overview of its major points. Again, it’s merely good sense whenever you are going to deal with a business with which you are unfamiliar, and it would never occur to a reputable agent to take your caution at all personally.

Because, you see, by being cautious, you’re not calling the agent’s integrity into question, but making sure you know precisely what she is proposing that you do together. After all, the agent almost certainly will not have been the person who wrote the contract; the agency will have an established boilerplate. Naturally, it is in an honest agent’s best interest for a prospective client to understand the contract-to-be well enough to abide by its provisions.

Allow me to repeat something I dropped into the middle of that last paragraph, because it comes as news to a lot of newly-agented writers: unless your future agent happens to own the agency, it is the agency — not the agent whom you are prepared to love, honor, and obey for as long as you shall write and she shall sell — who will set the terms of your relationship. The agent who is being so nice to you on the phone may not be the only agency employee who will be dealing with your work.

What might other people’s involvement entail? Well, among other things, the agency, and not merely the agent, is going to be handling every dime you make as a writer — and furthermore, telling the fine folks at the IRS all about it.

Remember, your publisher will be sending your advance and royalty checks to your agency, not to you personally. (I talked a bit earlier in this series about how writers get paid for their work, but for a more in-depth examination, please see the ADVANCES and ROYALTIES AND HOW THEY WORK categories on the list at right.) If your work is going to be sold abroad, the agency will turn your book, your baby, over to a foreign rights agent of ITS selection, not yours – and will be taking a higher percentage of your royalties for those sales than for those in the English-speaking parts of North America, typically. And the agency is also going to be responsible not only for keeping the government informed about all of these transactions, but also preparing those messily-carboned royalty forms that you will be submitting with your taxes.

That’s a whole lot of trust to invest in people who you may never meet face-to-face, isn’t it?

Did I just hear a giant collective gasp out there? I hate to be the one to break it to you, but many authors never meet their agents in person; it’s not as though the agency will fly a prospective client from California to New York just to get acquainted. Since almost everything in the biz is handled by phone, e-mail, or snail mail, face-to-face contact is seldom necessary.

The result? Well, it’s not a scientific sample, of course, but I know plenty of writers who couldn’t pick their agents, much less the principal of their agency, out of a police line-up. (Not that you really want to be in the position to hiss, “That’s she, officer. SHE’S THE ONE WHO DIDN’T MAIL MY ROYALTY CHECK,” but still.)

Ideally, you want relationships with both your agent and agency so comfortable that you have no qualms — and no need to have any — about simply handing the business side of your writing over to them and letting them get on with making you rich and famous. (Which you already know that no agent cannot legitimately promise up front, right?) So perversely, while asking a whole lot of pointed questions at the outset may seem mistrustful, doing so will actually substantially INCREASE the probability that you’re going to trust and respect your agent a year or two down the road.

Do find out whether you are signing with the agency as a whole or with the agent specifically: contracts come both ways. As I mentioned in passing above, agents move around all the time, and some agencies can have pretty short lifespans.

If your agent retired, for instance, would you still be represented? What about if your agent started an agency of her own? Or, heaven forefend, died or decided to scrap her career and follow the Dalai Lama around for a decade or two?

Yes, I actually do know authors to whom each of these things has happened; thanks for asking.

Again, agencies vary quite a bit. Some are set up so the royalty money all goes into a common pool, funding the entire agency, and some are run like hairdressing establishments, where each chair, so to speak, houses an independent contractor, and no funds are mixed.

Why should your agent’s employment arrangements concern you? Well, if you are the client of an independent contractor-type agent, if she leaves the agency, you more or less automatically go with her. If your contract is with the agency, you probably will not. If your agent has a track record of agency-hopping every couple of years — as many junior agents do; it’s a smart way to build a professional lifetime’s worth of contact lists — may I suggest that this is a contractual arrangement that may affect your life pretty profoundly?

Be very wary of an agent who is not willing to offer you a written contract. Contrary to popular belief, verbal contracts may be binding (if some consideration has changed hands as a result of it, as I understand it; if you handed someone a $50 bill and the keys to your car after the two of you had discussed his painting a mural on the passenger-side door, I’m told that could be construed as a contract, even with nothing in writing, but you should definitely talk to a lawyer before you attempt anything so zany), but as I MAY have pointed out, oh, 1800 times in the last 3-plus years, this is an industry where the power differential tends not to fall in the writer’s favor until after she is pretty darned well established. Protect yourself.

Do assume, however, that you may never see another copy of the contract again after you sign it. Make yourself a photocopy — yes, even before the agent has countersigned it — so you may refer to it later.

I know that this post has occasionally read as if half the agents out there are evil trolls, waiting under every bridge into Manhattan in the hope of defrauding innocent authors, but I am only trying to get you to put up your antennae before entrusting your precious manuscript to just anyone. The vast majority of agents honestly are good people who love good writing and want to help writers – but as in every profession, not all of them are scrupulous about fulfilling their obligations toward their clients. It behooves us all to be cautious.

Please, when the time comes: don’t be so flattered by an agent’s attention that you just agree to everything you are asked — or contractual provisions you don’t know exist. That’s how good writers get hurt, and I don’t want to see it happen to any of you.

I had meant to get to what agents do with manuscripts after the contract is signed, but I seem to have run long. It will have to be a topic for another day. In the meantime, keep up the good work!

Posted on - No Comments on So how does a book go from manuscript to published volume, anyway? Part II: show me the money!

So how does a book go from manuscript to published volume, anyway? Part II: show me the money!

pile-of-money

My last post was so excessively long that I wore myself out, apparently: thus the skipped day between posts. I honestly hadn’t planned it that way. Let’s see if I learned my lesson sufficiently to keep today’s within a more reasonable range.

Stop your chortling, long-time readers. Perhaps it’s unlikely that I’ll be terse, given my track record, but I’ll give it the proverbial old college try.

For those of you who happened to miss Tuesday’s epic, I’m devoting a few days this week to explaining briefly how a manuscript moves from the writer’s fingertips to publication. There are several ways that this can happen, of course, and but for now, I’m concentrating upon what most people mean by a book’s getting published: being brought to press and promoted by a large publisher. In the US, that publisher’s headquarters will probably be located in New York.

Everyone clear on the parameters — and that what I am about to say might not be applicable to a big publishing house in Paris, Johannesburg, or Vladivostok? Good. Let’s recap a bit from last time — and while we’re at it, let’s get conversant with some of the terms of the trade.

How a manuscript typically comes to publication at a major U.S. publishing house these days (as opposed to way back when)
As we discussed yesterday, fiction is typically sold as a completed manuscript; nonfiction is usually sold as a book proposal, a packet of marketing materials that includes a sample chapter and a competitive market analysis, showing how the proposed book will offer the target readership something different and better than similar books already on the market. While the proposal will also include a summary of each of the chapters in the book-to-be-written (in a section known as the annotated table of contents; for tips on how to construct this and the other constituent parts of a book proposal, please see the HOW TO WRITE A BOOK PROPOSAL category on the archive list at right), the editor will often ask the writer to add or subtract chapters or change the book’s running order.

Which underscores a point I made last time: a nonfiction book proposal is essentially a job application wherein the writer is trying to convince the publisher to pay him to write the book being proposed; a novel is a product that the author is trying to sell.

I can already feel some of your eyes glazing over from jargon fatigue, can’t I? Hang in there; I assure you that there are plot twists to come.

A hundred years ago, writers who wished to get their books published went about it in a fairly straightforward manner, by approaching editors at major publishing houses directly. If the editor the author approached liked the book, he would take it to what was (and still is) known as an editorial committee, a group of editors and higher-ups who collectively decided what books the house would bring out in the months and years to come. If the editorial committee decided to go ahead with the project, the publisher would typically pay the author an advance against projected royalties, edit the manuscript, and have it typeset (by hand, no less).

Today, a writer who intends to approach a large U.S. publisher must do so through an agent. The agent’s job is to ferret out which editors might be interested in her clients’ books and pitch to them. Unless an editor happens to be exceptionally well-established at his or her house, however, s/he is not the only one who needs to approve a book’s acquisition: typically, the book will still go before an editorial committee.

At that point, back in the day as well as now, it’s the editor’s turn to be the advocate for the book s/he wants to publish — and that’s not always an easy task, because other editors will be fighting for their pet projects at the meeting as well. Since a publishing house can only afford to bring out a very small number of books in any given marketing season, the battle for whose project will see print can become quite intense, and not only amongst the editors around the table. At a large publishing house, the marketing and legal departments might weigh in as well.

If a manuscript makes it through the hurly-burly of the editorial committee, the editor will offer the writer a publication contract. (Actually, s/he will offer it to the writer’s agent, but it amounts to the same thing.) Contractual terms vary widely, but at base, they will stipulate that in return for pocketing the lion’s share of the profits, the publisher would bear all of the production and promotional costs, as well as responsibility for getting the book onto bookstore shelves.

In return, the author will agree to provide the manuscript for by a particular date (usually quite soon for a novel — which, as you will recall, is already written before the agent takes it to the editor) or as much as a year and a half later for a book proposal. If the editor wants changes, s/he will issue an editorial memo requesting them.

Some of you just had a strong visceral reaction to the idea of being asked to alter your manuscript, didn’t you? If your heart rate went up by more than a third at the very suggestion, you might want to sit down, put your feet up, and sip a soothing beverage whilst perusing the next section. (Camomile tea might be a good choice.)

Why? Because when an author signs a book contract, she’s agreeing to more than allowing the publisher to print the book.

Control over the text itself
While the author may negotiate over contested points, the editor will have final say over what will go into the finished book. The contract will say so. And no, in response to what you’re probably thinking: you’re almost certainly not going to be able to win an argument over whether something your editor wants changed will harm the artistic merit of the book. (Sorry about that, but it’s better that you’re aware of this fact going in.)

How do I know? Experience, mostly. After all, pretty much every first-time author faced with editorial demands has attempted to declare something along the lines of, “Hey, buddy, I’m the author of this work, and what you see on the page represents my artistic vision. Therefore, I refuse to revise in accordance with your (boneheaded) suggestion. Oh, well, that’s that.” Or at least thought it very loudly indeed.

That’s an argument that might conceivably work for a well-established, hugely marketable author, but as virtually all of those aforementioned first-time authors could tell you, no one, but no one, at a publishing house is going to find the “My art — my way!” argument particularly compelling.

Or even original.

Why? Well, remember my earlier quip about how publishing houses can only bring out a few titles in any book category per year, far, far more than their editors would like to bring to press?

Uh-huh. It’s never wise to issue a take-it-or-leave-it ultimatum to people so well equipped with alternatives that they can easily afford to leave it. Especially if the issue in question is something as small as cutting your favorite paragraph.

I’m telling you all this not to depress you — although it’s not all that difficult to imagine its having that effect, admittedly — but so that you will not waste your energy and reputation on battling over every single requested change with your editor. If you bring a book to successful publication, I can virtually guarantee that you will have to compromise on something; editorial control is built into the publishing process. Learning to pick your battles, figuring out when give in gracefully and when to go to the mat, will serve both your interests and your book’s best in the long run.

May I hear an amen? No? How about a few begrudging grunts of acknowledgment? Well, suit yourself, but if you found that last argument trying, you might want to find something to bite down upon before you read on.

Why, you ask with trembling voice? Well, final say over the actual text and the ability to determine the timing of publication are not generally the only authorial rights one signs over via a publishing contract.

A few little matters that most first-time authors are stunned to learn that they cannot dictate for their own books: the typeface, the type of binding, the use of italics or special fonts, the number of illustrations, if any, when it will come out, and what the cover will look like. Also almost always beyond a first-time author’s ability to do anything about: the book’s title (that’s generally the marketing department’s call, believe it or not) and whether there is an acknowledgments page (the reason that they have become rarer in recent years is not that authors as a group have magically become less grateful, but that, like the dedication and epigraphs — those nifty quotes from other authors that often appear in published works — they take up extra page space, and thus render publishing a book more expensive).

Hey, don’t blame me — I’m just the messenger here. As a memoirist whose title was summarily changed by her publisher from something she expected to be changed (Is That You, Pumpkin?) to one that was bizarrely ungrammatical (A Family Darkly), believe me, my sympathies are mostly on the writers’ side here. (And no, no employee of my former publishing house was ever able to explain to me with any degree of precision what they thought their preferred title meant.)

My point is, while landing a publication contract for a first book is certainly a coup, you’ll have a much, much happier life as a professional writer if you don’t expect it all to be one big literary luncheon where the glitterati congratulate you warmly on the beauty of your prose and the insight of your book’s worldview. It’s going to be hard work — for a crash course in just how hard many first-time authors find it, please see the GETTING GOOD AT INCORPORATING FEEDBACK category on the list at right — and if you’re going to be successful at it, you’re going to need to come to terms with what you can and cannot control.

Speaking of which…

The hows and whens of book publishing
Another matter that the publication contract will specify is the format in which the publisher will release the book — and no, it won’t be up to you whether your book will be released in hardcover or not. Historically, the author’s percentage has been higher for a hardcover book than for a paperback; until fairly recently, newspapers and magazines habitually reviewed only hardcovers for most novel categories, since that was the standard for high-quality fiction releases.

In the last 15-20 years, however, fiction (and quite a bit of nonfiction, too) has increasingly been released in trade paper, those high-quality softcovers that so conveniently may be rolled and stuffed into a pocket or backpack, so the earlier review restriction has softened. That’s definitely good news for first-time novelists, as well as those of us who like to lug around several different books when we travel.

Once an editor has acquired a manuscript, it is assigned a place in the publisher’s print queue. In other words, they will tell the author when the book will actually be printed. Since much must happen between the time the editor receives a finished manuscript and when it goes to press, the contracted date by which the author must provide the book is typically months prior to the print date. This often comes as a surprise to a first-time author.

If you wish to see your books published, though, you will have to come to terms with the fact that an author’s life is a hurry up/wait/hurry up/wait existence. The main manifestation of this: how long it takes for a major publisher to bring out a book. Although they sometimes will do a rush job to meet the demands of a current fad, the typical minimum time between an author’s signing a book contract and the volume’s appearance in bookstores is at least a year.

And that’s for fiction — which, as you will no doubt recall, is already written before the publisher has any contact with the book at all. For nonfiction, the time lapse is often substantially longer, in order to permit the author to write the book in question.

The moral: although one does indeed see books on current news stories hitting the shelves within a matter of weeks (the OJ Simpson trial, anyone?), that is most emphatically not the norm. A savvy writer takes this into account when constructing a narrative, avoiding references that might seem absolutely up-to-the-minute when he first types them, but will be as stale as last year’s fashions a year or two hence, when the book is finally available for readers to buy.

I could go on and on about timing and control issues, but I’m seeing some raised hands out there. “Um, Anne?” the folks attached to those hands ask timidly. “I don’t mean to seem shallow about my writing, but I notice that you haven’t said much about how and when an author actually gets paid for her work. Since I will have invested years of unpaid effort in writing a novel or perhaps months in constructing a marketable book proposal, is it unreasonable for me to wonder when I might start to see some tangible return on that investment?”

Of course it isn’t. Let’s take a closer look at how and when a writer might conceivably start cashing in for those manuscripts and/or book proposals she’s written on spec.

How authors get paid for their books
An author who publishes through a large publisher is paid a pre-agreed proportion of the book’s sale price, known as a royalty. An advance against royalties (known colloquially just as an advance) is an up-front payment of a proportion of what the publisher expects the author’s percentage of the jacket price for the initial print run (i.e., the total number of books in the first edition).

Thus, the more spectacularly the publisher expects the book to sell, the larger the advance. And because the advance is by definition an estimate of a number that no human being could predict with absolute accuracy, if the publisher’s estimate was too high, and thus the advance too large for the royalties to exceed, the author is seldom expected to pay back the advance if the book doesn’t sell well. However, once the book is released, the author does not receive further royalty payments until after her agreed-upon share of the books sold exceeds the amount of the advance.

Since approximately 2/3rds of you just gasped audibly, let me repeat that last bit: the advance is not in addition to royalties, but a prepaid portion of them. An advance is not a signing bonus, as most people think, but a down payment toward what a publisher believes it will eventually owe the author.

While your jaw is already dropped, let me hasten to add that royalties over and above the advance amount are usually not paid on an as-the-books-sell basis, which could entail the publisher’s cutting a check every other day, but at regularly-scheduled intervals. Once every six months is fairly standard.

Don’t feel bad if you were previously unaware of how writers get paid; half the published authors I know were completely in the dark about that last point until their first books had been out for five months or so.

The moral: read your publication contract carefully. If you don’t understand what it says, ask your agent to explain it to you; it’s her job.

Those hands just shot up again, didn’t they? “I’m glad you brought that up, Anne. You’ve made it clear why I would need an agent to help me though this process, which sounds like a drawn-out and somewhat unpredictable one. So how do I go about finding the paragon who will protect me and my work?”

I’m glad you asked, hand-raisers — but I’m afraid agent-seeking is a topic for another day. In the meantime, keep up the good work!

Posted on - 14 Comments on So how does a book go from manuscript to published volume, anyway?

So how does a book go from manuscript to published volume, anyway?

printing-press-woodcut

As those of you who have been reading this blog for a nice, long time are no doubt already aware, many of my best ideas for blog posts come from readers’ comments and questions. Frequently, readers will frame questions that, if I’m honest about it, just wouldn’t occur to those of us who deal with manuscripts professionally to pose. For instance, why a manuscript should feature indented paragraphs (the answer is yes, in case any of you were wondering) or whether it’s permissible to have the slug line in the header and the page number in the footer (the answer is no) are just not questions that would come up if one stares at properly-formatted manuscripts all day.

Or improperly-formatted ones, for that matter. I know it may seem a bit hard for writers new to standard format to believe, but after a while, you honestly do develop an almost visceral sense of what looks right and what looks wrong on a page. (And for those of you who just wondered, “What does she mean, standard format?” never fear: I’m going to be revisiting the right way to format a manuscript for submission very soon. Improved by reader questions and comments from the last time I went over the rules, naturally.)

As fond as I am of posts that come to me in this manner, I must say, there’s a type that tickles me even more. Every so often, a reader will ask a question that prompts me to murmur, “Oh, go look in the archives — I must have covered that at some point on the blog,” into my tea. In my own defense, most of the time, this reaction is abundantly justified; surprisingly often, folks will apparently overlook both the MASSIVE and I think well-differentiated category list on the lower right-hand side of this page and the search engine in the upper right corner. (How do I know that they missed these? It’s not all that uncommon for someone to ask that I address a topic for which there are several specific categories on the list.)

Yet from time to time, I will find myself wondering if I actually have covered the topic in question. An hour or a day after I finished murmuring, I may well be frantically searching my own archives for something I could have sworn I posted about eons ago.

So we all have 13-year-old reader Malak to thank for the rather startling realization that I’ve never done a straightforward post explaining how books get published. You know, a single column to which I could refer someone curious about where to start.

Hard to believe, isn’t it? I’ve done dozens, if not hundreds, of posts on the intricacies of finding an agent, how to prepare a manuscript for submission, how to pitch your book at a writers’ conference, and so forth. Yet mysteriously, I have apparently neglected to address the single most likely question that a writer absolutely new to the process would be likely to ask.

I wasn’t kidding about how intuitive the ropes can seem to someone who has been climbing around on them for a lifetime.

In my own defense, this isn’t the juiciest topic for those already familiar with the basics, or one that’s likely to elicit many chuckles from my readership. In fact, bringing it up at all is practically the definition of a thankless task: not only are some of the aspects of the biz I’ll need to discuss downright depressing, but since there’s a lot of conflicting information on the subject floating around the web and the conference circuit, there’s also a high likelihood that this is going to be one of those series where readers write in, demanding that I reconcile what I’ve said here with something they’ve heard somewhere else — presuming, I suppose, that all of us who write about marketing writing regularly get together in a massive auditorium and vote on how best to get our collective story straight.

Wait — what was I thinking? Why on earth would I put all of us through that?

Oh, yeah: because this is information that everyone even considering trying to bring his book to publication needs to know. And aspiring writers who misunderstand how books do and don’t get published are likely to waste their time and resources on unsolicited submissions that will inevitably get rejected.

In other words, those of you who just murmured, “What’s an unsolicited submission?” are precisely the people for whom I am writing this. And Malak, of course. (How impressive is it that he’s completed a draft of his first book at 13, by the way? Are there other teenage members of the Author! Author! community pulling off feats like this? Leave a comment and tell us about it!)

So to our muttons: today, I’m going to begin to remedy the oversight. Because there are several ways a book can end up on a shelf in your local literary emporium, I’m going to break up the question into several parts. First, I’m going to tackle the classic means, publication through a great big publishing house.

But first, a little history — and while we’re at it, let’s debunk a few widely-believed myths.

How books used to get published during the Taft administration, or, how a surprisingly high percentage of aspiring writers (mistakenly) believe the industry still works
A hundred years ago, the publication process was pretty straightforward: an author wrote a book, contacted an editor at a publishing house, and if the editor liked it, he (it was almost invariably a he) chatted about it with senior staff; if he could convince them to take a chance on the manuscript, he would edit it for publication. Printing presses were set in motion, and in due course, the book was available for sale. The publisher sent out advance copies to newspapers, so they could produce reviews.

Of course, that was back when there were few enough books published in these United States that most releases from a good-sized publishing house could garner a review in a major newspaper or magazine. Now, so many books are published in any given year that only a tiny fraction of them enjoy the substantial publicity of a newspaper or magazine.

Which is why, in case you’ve been wondering, you’re far more likely to see a review of the eighteenth novel by an already-established author than the brilliant debut another. Assuming that the newspaper or magazine in question even carries book reviews anymore.

Back to days of yore. Amazingly, considering that authors often possessed only one copy of their manuscripts — remember, the photocopier wasn’t invented until 1938, and it wasn’t commercially available until two decades later — it wasn’t uncommon for writers just to pack their books into boxes and send them to publishers without any preliminary correspondence. The result was what’s known in the biz as an unsolicited submission, but unlike today, when a manuscript that appears on an editor’s desk out of a clear blue sky is invariably rejected unread, publishers would set these books aside until some luckless employee of the publishing house had time to go through the stack.

This ever-burgeoning source of reading material was known as the slush pile. Although solicited submissions (i.e., those that the editor has actually asked to see) have probably always enjoyed a competitive advantage, slush pile manuscripts did occasionally get discovered and published.

They also, predictably, got lost on a fairly regular basis. Thus the old writerly truism: never send anyone the only copy of your manuscript.

Because there were fewer manuscripts (and publishing houses were more heavily staffed) before the advent of the personal computer, a writer did not need an agent: it was possible to deal directly with the editor who would handle the book, or at any rate with the luckless assistant whose job it was to go through the slush pile. But back when the hefty Taft was overseeing the nation’s business, it was also still completely permissible to submit a manuscript in longhand, too.

Times change, as they say. One of the ways that time changed the publishing industry was that publishing houses began expecting to see fiction and nonfiction presented to them differently.

The fiction/nonfiction split
Both historically and now, novels were sold to publishers in pretty much the form you would expect: as complete manuscripts, and only as complete manuscripts. At least, they buy first novels that way; until fairly recently, the major publishing houses quite routinely offered fiction writers who had written promising first novels could snag a multi-book contract. It took until the 1990s for publishers to notice that a commercially successful first book is not necessarily an absolute predictor of whether the author’s second or third book will sell well.

As a result, while multi-book contracts still exist — particularly in genre fiction, which is conducive to series — they have become substantially less common. While previously-published authors can occasionally sell subsequent books based upon only a few chapters (known, unsurprisingly, as a partial), novelists should expect to write books before they can sell them.

Nonfiction, however, is typically sold not on the entire book, but via a marketing packet known as a book proposal. There are several hefty categories on the archive list at right on how to put one together, but for the purposes of this post, a generalization will suffice: a book proposal is a packet consisting of a description of the proposed book, a sample chapter, descriptions of subsequent chapters, and an array of marketing materials. Typically, these materials include everything from a detailed analysis of similar books already on the market to an explanation of who the target readership is and why this book will appeal to them to a marketing plan. Traditionally, previously published writers also include clippings of their earlier work.

Basically, a book proposal is a job application: in effect, the writer is asking the publishing house to pay her to write the book she’s proposing.

That does not, however, mean that the writer will get paid up front, at least not entirely. Because buying something that does not exist obviously entails running the risk that the author may not deliver, the advance for a book sold in this manner is typically paid in three installments, one when the publication contract is signed, another after the editor has received and accepted the manuscript, and a third when the book actually comes out.

Call it an insurance policy for authorial good behavior. Apparently, novelists are regarded as shiftier sorts, because to this day, the only acceptable proof that they can write a book is to have already written one.

Everyone clear on the fiction/nonfiction distinction? Good. Let’s move on to one of the other great cosmic mysteries.

The lingering demise of the slush pile
Just to clear up any misconceptions floating around out there: if you want to sell a book to a major U.S. publisher, you will need an agent to do it for you. The slush pile is no more; currently, all of the major houses will accept only represented manuscripts.

Like any broad-based policy, however, it comes with a few caveats. We’re only talking about the great big publishers here; there are plenty of smaller publishers that do accept direct submission. One hears tell of some children’s book divisions at major houses that still accept direct submissions; if an editor meets a writer at a conference and positively falls in love with his work, it’s not unheard-of for the editor to help the writer land an agent (usually one with whom the editor has worked recently) in order to side-step the policy. Stuff like that.

But it’s not wise to assume that you’re going to be the exception. If you’re hoping for a contract with a big publisher, get an agent first.

This was not always a prerequisite, of course. Until fairly recently, one element of that fiction/nonfiction split I was regaling you with above was that while novels had to go through an agent, nonfiction writers could submit proposals directly to publishers. Not so much anymore.

You novelists out there are a bit restive, aren’t you? “But Anne,” I hear some of you complaining, and who could blame you? “This is starting to seem a trifle discriminatory against my ilk. NF writers are presenting substantially less writing than fiction writers; a proposal’s what, 40-60 pages, typically? As a novelist, I’m expected to produce an entire book. I would have thought that if publishing houses were going to distrust anybody enough to want an agent to vouch for ‘em, it would be the author whose book they were buying at the idea stage.”

Don’t upset yourselves, oh novelists; it’s not good for your stomach acids, and besides, since everyone needs an agent now, it’s a moot point. But I suspect that the answer to your question is that that publishers habitually receive far more fiction submissions than nonfiction ones — interesting, given the long-standing industry truism that fiction is easier to sell, both to editors and to readers. (It probably also has something to do with the fact that nonfiction books are often proposed by those with clip-worthy previous publishing credentials, such as magazine articles and newspaper columns, but believe me, the other reason would be more than sufficient.)

Before petty bickering begins to break out between fiction and nonfiction writers over a situation that has more or less vanished anyway, let’s turn our attention to a more absorbing topic: why would the big publishing houses feel so strongly about agents that they would all agree upon a represented-books-only policy?

The rise of the agent
Although many aspiring writers regard the necessity of procuring an agent as a necessary evil at best, agents perform an exceedingly important role in the current publishing market: not only do they bring brilliant new writers and amazing new books to editors’ attention, but they are now also effectively the first-round submission screeners for the publishing houses. By passing along only what they consider marketable and of publishable quality, agents thin the volume of submissions the publishers see on a monthly basis to Niagara Falls, rather than the Atlantic Ocean.

In other words: they reject so the publishers don’t have to do so.

It’s easy to resent agents for this, to think of them as the self-appointed gatekeepers of American literature, but that’s not really fair. Much of what they assure that the editors never see honestly isn’t publishable, after all; I hate to disillusion anyone (and yet here I am doing it), but as Millicent the agency screener would be the first to tell you, a hefty majority of the writing currently being queried, proposed, and submitted is not very well written. Even very promisingly-written submissions are often misformatted, or would require major editing, or just plain are not quite up to professional standards.

Or so runs the prevailing wisdom; we could debate for weeks over the extent to which that’s really true, or how difficult it often is for genuinely innovative writing to land an agent. Suffice it to say that if the major publishers believed that agents were rejecting manuscripts that their editors should be seeing, they presumably would change their policies about accepting only agented manuscripts, right?

Think about it; I think you’ll find it makes sense. You’re perfectly at liberty to continue to resent it, of course, but it will help you to understand the logic.

“Okay, Anne,” I hear some of you reluctantly conceding, “I get that if I hope to sell my book to a major U.S. publisher, I’m going to need to find myself an agent. But if you don’t mind my asking, what do I get out of the exchange, other than a possible entrée to an editorial desk?”

A good agent can do quite a bit for a writer. First, as you reluctant conceders already pointed out, an agent can make sure your manuscript or book proposal lands on the right desks: not just any old editor’s, but an editor with a successful track record in acquiring books like yours and shepherding them through the sometimes difficult publication process. (Don’t worry; I’ll be talking about that part later in this series.) Pulling that off requires both an intimate knowledge of who is looking to buy what right now — not always an easy task, considering how quickly publishing fads change and editorial staffs turn over — but also the connections to enable a successful pitch to the right audience.

In other words, for an agent to be good at his job, he can’t just send out submissions willy-nilly; he must have the experience to target the editors who are most likely to be interested in any given book.

Agents also negotiate book contracts for their clients, act as a liaison between the author and the publishing house, and help mediate any disputes that might arise. Like, for instance, if the publishing house is being a mite slow in coughing up the contracted advance.

Yes, it happens, I’m sorry to report. And if it happens to you, you’re going to want an experienced agent on your side, fighting for your dosh.

Admittedly, it will be very much in your agent’s self-interest to make sure that you’re paid: in the U.S., reputable agents earn their livings solely from commissions (usually 15%) on their clients’ work. That means, of course, that if they don’t sell books, the agency doesn’t make any money.

Think about that: agencies are seldom non-profit enterprises. Doesn’t it make sense that agents would not take on manuscripts that they do not believe they can sell in the current market, even if the writing happens to be very good indeed?

Typically, the agent will handle all of the money an author makes on her book: the publisher pays advances and royalties to the agency, not directly to the author; the agency will then deduct the agent’s percentage, cut a check for the rest, and send it to the author. In the U.S., agencies are also responsible for providing their clients and the IRS with tax information and documentation.

Since self-employed people like writers have been known to get audited from time to time, you’re going to want this level of verifiability. Trust me on this one.

To recap how things have changed since William Howard Taft roamed the earth:
Way back when: aspiring writers used to be able to approach editors at major publishing houses directly to market their books.
The reality now: with few exceptions, a writer will require an agent to approach a publisher for her.

Way back when: fiction and nonfiction books were marketed in the same manner, as already-completed manuscripts.
The reality now: fiction is sold on the entire manuscript; with certain exceptions, nonfiction is sold as via a book proposal.

Way back when: nonfiction writers could approach major publishing houses directly with their book proposals.
The reality now: agents submit both fiction and nonfiction books on behalf of their authors.

Way back when: agents played a substantially smaller role in the overall dynamic of U.S. publishing.
The reality now: they largely determine which manuscripts editors will and will not see.

Way back when: an author often formed a personal relationship with his editor and other publishing house staff, sometimes lasting decades.
The reality now: the editor who acquires a book may not still be the editor handling it by the time it goes to press; a good agent can do a lot to help smooth over any resulting difficulties.

Whew — that’s quite a lot of information to absorb in a single post, isn’t it? I’m going to stop for the day, to give all of this time to sink in. Next time, on to what happens to a book after an agent submits it to an editor at a publishing house!

Yes, yes, I know: this isn’t precisely fun material to cover, but you will be happier in the long run if you’re familiar with it. And the next time a new reader like Malak asks how publishing works, I’ll know exactly which part of the archives will hold the answer.

Keep up the good work!