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Getting good feedback, part VIb: not all mysterious strangers are romantic

Or, this raccoon-visitoris not the same thing as this valentino

I meant to get back to our series on how to find useful feedback on your manuscripts — or, more precisely, to my mid-series digression on protecting your work whilst sharing it — over the weekend, or at any rate yesterday. (Happy post-Presidents’ Day, everyone.) However, my Significant Other harbors some absurd prejudice in favor of our spending Valentine’s Day weekend together. Where do kids these days pick up such zany ideas?

I’m mention this not for the sake of romantic one-upsmanship, but as an explanation to those of you new commenters who may have been trying to chime in over this particular weekend. For those of you new to the blog: in order to prevent the truly epic amount of spam I receive from wasting everyone’s time in the comments, my blogging program requires that I personally approve posts by all first-time commenters. As a result, freshman comments sometimes take a few days to post.

It’s the nature of the beast, I’m afraid.

Over the weekend (which I must admit was probably significantly more romantic than it would have been had I kept sitting down to blog; my SO was quite patient while I held an editing client’s hand through a no-fault-of-her-own literary crisis), I was thinking of you, however. To be specific, I was thinking that it had been quite some time since I asked one of the most basic questions that must be faced by writers in the computer age:

When was the last time you backed up your hard disk — or, more importantly for our purposes, your writing files?

Like, say, the ones containing the novel you’ve been writing for the past two years, or the contest entry you’re planning to pop into the mail next week? If you didn’t make a back-up either today or yesterday, may I cajole you into doing it soon?

How soon, you ask? Well, not to be alarmist, but would now-ish work for you?

I’m quite serious about this; go ahead. (If you’re new to backing up your work, the BACK-UP COPIES category at right may prove helpful.) I’ll still be here when you get back, languishing on my chaise longue.

What’s with the urgency, you ask? I could answer in philosophical terms — he things of this world are, after all, ephemeral, and computer files even more so — but frankly, my reason for nagging you about it periodically couldn’t be more practical. I’ve seen far too many writers lose weeks, months, and even years of good work due to various stripes of computer failure. As a freelance editor, I can’t even begin to tally up the number of times clients have called me in tears, begging me to search my files for a hard copy of an earlier draft of their books, because the only soft copy fell victim to a virus or hard drive meltdown.

Ask anyone who works in a computer repair facility: with even the most reliable system, it’s not a matter of if it will break down; it’s a matter of when. In picking the day of demise, computers are notoriously disrespectful of a writer’s imminent deadlines, requests from agents, or even the joy that accompanies finally polishing off a complete draft. In fact, if the moans I’ve heard over the years are a representative samples of those let down by their computers, the heavy use a computer often sees just prior to the end of a major writing project seems to be conducive to bringing on system misbehavior.

Which leads me to ask again: if your hard drive died right now, would you have a copy of your current writing project? What about of that query letter you spent two months composing, or that synopsis that took you a year to perfect? Would you even have an up-to-date record of whom you queried when?

Ah, that made you turn pale, didn’t it?

Please, even if you save nothing else on your computer, make frequent backups of your writing. It only takes a few minutes, but some day, you may be deeply grateful that you did.

Back to the topic at hand — which, as it happens, will also make me sound like your mother and might make you turn pale with dread. Last time, I broached the always-hot subject of protecting one’s writing from poachers, including — and this is why we’re talking about this in the midst of a series on finding good feedback-givers — unscrupulous folks with whom you might choose to share your unpublished manuscript.

Once again, I’m not a lawyer, nor do I play one on TV, so if you were looking for actual legal guidance on a specific copyright-related matter, you’d be well advised to get advice from one who specializes in giving legal advice to such legal advice-seekers.

Everyone got that? Good.

We can, however, go over some general principles here. To see how well I made my points last time, here’s a little quiz:

Rudolf Valentino (hey, it was just Valentine’s day, after all) has written a tender novel with the following plot: boy meets girl; boy loses girl over a silly misunderstanding that could easily have been cleared up within five pages had either party deigned to ask the other a basic question or two (along the lines of Is that lady holding your hand your sister or your wife?); boy learns important life lesson that enables him to become a better man; boy and girl are reunited.

Having composed such an original story, our Rudolf, being a sensible boy, seeks out other writers to give him feedback on it, or at any rate to help him figure out why the first 74 agents he queried did not find this plotline unique enough to pique their interest. He joins a writers’ group; he posts excerpts of his first chapter on an online critique site; he sidles other romance-writers in the hallways and charms them into reading his book and giving him their honest responses. (Our Rudolf can be pretty persuasive, you know. If you don’t believe me, see SON OF THE SHEIK.) Soon, several dozen copies of his manuscript are circulating throughout his extensive acquaintance, both in hard copy and electronically. He receives feedback from some; other copies disappear into the ether.

At what point in this process should Rudolf begin worrying about protecting his writing — and at what point running, not walking, toward an attorney conversant with copyright law with an eye to enforcing his trampled-upon rights?

(a) When he notices that a book with a similar plot line has just been published?

(b) When he notices that a hefty proportion of the romantic comedy films made within the last hundred years have a similar plot line?

(c) When a fellow member of his writing group lands an agent for a book with a similar plot line?

(d) When he picks up a book with somebody else’s name on the cover and discovers more than 50 consecutive words have apparently been lifted verbatim from a Valentino designer original?

(e) Before he gave it to anyone at all?

Let’s take the point where he should be consulting a lawyer first. If you said (d), clap yourself heartily upon the back. (I know it’s tough to do while simultaneously reading this and making a back-up of your writing files, but then, you’re a very talented person.) The last time I checked, anything beyond 50 consecutive words — or less, if it’s not properly attributed — is not fair use. After that, we’re into plagiarism territory.

If you said (c), you’re in pretty good company: at that point, most writers would tell Rudolf that he should be keeping a sharp eye upon that other writer. It would be prudent, perhaps, to take a long, hard look at the other writer’s book — which, as they’re in the same critique group, shouldn’t be all that hard to pull off.

But should plot similarity alone send him sprinting toward Lawyers for the Arts? No. Plot lifting is not the same thing as writing theft.

Why? Everyone who read my last post, chant it with me now, if you can spare time from making that backup: because you can’t copyright an idea for a book; you can only copyright the presentation of it.

That doesn’t mean that there aren’t a few small steps that Rudolf might take to protect himself. Unfortunately, most of those steps would need to be taken prior to the point of discovering that some enterprising soul had made off with his writing.

Hint: the answer to the first question in the quiz, the one asking when a prudent Rudolf should begin thinking about protecting his manuscript, is (e). Especially — and this doesn’t happen as much in the age of computers as it did in the age of typewriters, but the warning still bears repeating — if Rudolf was circulating his only copy.

(That couldn’t happen to you, of course. You have a back-up of your writing files tucked away somewhere safe now, right?)

As I mentioned last time, the single best thing you can do to protect yourself is to deal with reputable agents, editors, and publishing houses. The problem is, you can’t always tell. The Internet, while considerably easing the process of finding agents and small publishers hungry for new work, also renders it hard to tell who is on the up-and-up. I hope I’m not shocking anyone when I point out that a charlatan’s website can look just like Honest Abe’s — and that’s more of a problem with the publishing industry than in many others.

Why? Well, new agencies and small publishing houses pop up every day, often for the best reasons imaginable — when older publishing houses break up or are bought out, for instance, editors often make the switch to agency, and successful agents and editors both sometimes set up shop for themselves. But since you don’t need a specialized degree to become an agent or start a publishing house, there are also plenty of folks out there who just hang up shingles.

Or, more commonly, websites.

Which is one reason that, as those of you who survived my 2007 Book Marketing 101 series (conveniently collected for those of you who missed it on the category list at right) will recall, I am a BIG advocate of gathering information about ANY prospective agency or publishing house from more than one source. Especially if the source in question is the agency’s website — and if the agency in question is not listed in one of the standard agency guides.

“Wha–?” I hear some of you cry.

Listing in those guides is not, after all, automatic, and like everything else in publishing, the information in those guides is not gathered mere seconds before the book goes to presses. The result: agencies can go in or out of business so swiftly that there isn’t time for the changes to get listed in the standard guides.

That’s problematic for aspiring writers, frequently, because start-ups are often the ones most accepting of previously unpublished writers’ work. But because it is in your interests to know precisely who is going to be on the receiving end of your submission — PARTICULARLY if you are planning to query or submit via e-mail — you honestly do need to do some homework on these people.

Happily, as I mentioned last time, there are now quite a few sources online for double-checking the credibility of professionals to whom you are considering sending your manuscript. Reputable agents don’t like disreputable ones any more than writers do, so a good place to begin verifying an agent or agency’s credibility is their professional organization in the country where the agency is ostensibly located. For the English-speaking world:

In the United States, contact the Association of Authors’ Representatives.

In the United Kingdom, contact the Association of Authors’ Agents.

In Australia, contact the Australian Literary Agents Association.

I couldn’t find a specific association for Canada (if anyone knows of one, please let me know, and I’ll be delighted to update this), but the Association of Canadian Publishers’ website does include information about literary agencies north of the border.

Not all agents are members of these organizations, but if there have been complaints from writers in the past, these groups should be able to tell you. It’s also worth checking on Preditors and Editors or the Absolute Write Water Cooler, excellent places to check who is doing what to folks like us these days. Writer Beware, a website sponsored by the Science Fiction and Fantasy Writers of America, provides a wealth of resources for those who want to learn about scams aimed at writers.

In case it might influence the decision-making process of those of you quietly rolling your eyes at the prospect of investing even more of your scant writing time in researching folks whose ostensible purpose in life is to help writers, I should add: all but the last site I listed are also pretty good places to learn about agents’ specialties, on the off chance that you might be looking for someone to query now that the Great New Year’s Resolution Plague of 2009 has receded into memory.

Again, I just mention. And have you done that backup yet?

As with any business transaction on the Internet (or indeed, with anyone you’ve never heard of before), it also pays to take things slowly — and with a massive grain of salt. An agency or publishing house should be able to tell potential authors what specific books it has handled, for instance. (In the U.S., book sales are a matter of public record, so there is no conceivable reason to preserve secrecy.)

Also, even if an agency is brand-new, you should be able to find out where its agents have worked before — in fact, a reputable new agency is generally only too happy to provide that information, to demonstrate its own excellent connections.

Also, reputable agencies make their money by selling their clients’ books, not by charging them fees. If any agent ever asks you for a reading fee, an editing fee, or insists that you need to pay a particular editing company for an evaluation of your work, instantly contact the relevant country’s agents’ association. (For some hair-raising examples of what can happen to writers who don’t double-check, please see the FEE-CHARGING AGENTS category at right.)

Actually, anyone asking a writer for cash up front in exchange for considering representation or publication is more than a bit suspect — not only according to me, but according to the AAR. Unless a publisher bills itself up front as a subsidy press (which asks the authors of the books it accepts to bear some of the costs of publication) or you are planning to self-publish, there’s no reason for money to be discussed at all until they’ve asked to buy your work, right?

And even then, the money should be flowing toward the author, not away from her.

With publishing houses, too, be suspicious if you’re told that you MUST use a particular outside editing service or pay for some other kind of professional evaluation. As those of you who have been submitting for a while already know, reputable agents and editors like to make up their own minds about what to represent or publish; they’re highly unlikely to refer that choice out of house. And any reputable freelance editor will be quite up front about the fact that while professional editing can help make a manuscript more publishable, it’s not a guarantee of publication.

Generally speaking — to sound like your mother for yet another long moment — if an agency or publisher sounds like too good a deal to be true, chances are that it is. There are, alas, plenty of unscrupulous folks out there ready to take unsuspecting writers’ money, and while many agencies and publishers do in fact maintain websites, this is still a paper-based industry, for the most part.

In other words, it is not, by and large, devoted to the proposition that an aspiring author should be able to Google literary agent and come up with the ideal fit right off the bat.

Do I hear some more doubtful muttering out there? “But Anne,” I hear many voices cry, “I certainly do not want to be bilked by a faux agency or publishing house. However, I notice that you’ve been talking about such disreputable sorts conning me out of ready cash, not potentially walking off with my submission. Weren’t we discussing about protecting our writing, not our pocketbooks?”

Well caught, disembodied voices — and that’s part of my point. The fact is, if an unscrupulous agent or editor were seriously interested in defrauding aspiring writers, stealing manuscripts would not be the most efficient way to go about it. Historically, direct extraction of cash from the writer’s pocket has been the preferred method.

But that doesn’t mean that a savvy writer shouldn’t take reasonable steps to protect both her pocketbook AND her manuscript. Even during a period where the legitimate literary agencies are being so cautiously selective, an aspiring writer should never front money for professional services without knowing precisely what s/he is getting in return. Take the time to do your homework.

Oh, and make backups regularly as well. Imagine Rudolf’s embarrassment if he had to admit to his wide circle of blandished acquaintance that he was the only one of them who didn’t possess a copy of his manuscript.

Next time, I shall delve into manuscript protection itself, I promise — and, shortly after that, return to our larger topic, tracking down sources of good manuscript feedback. In the meantime, keep up the good work!

Posted on - No Comments on Getting good feedback, part III: unrealistic expectations, artistic tantrums, and other things to avoid if you want to get good feedback on your manuscript

Getting good feedback, part III: unrealistic expectations, artistic tantrums, and other things to avoid if you want to get good feedback on your manuscript

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Do you believe in omens? Or at least the historically very tenacious notion that certain people seem to walk around with clouds of doom hanging over their heads?

Normally, I’m not very superstitious, but like all good editors, I am a pattern-noticer. It’s come to my attention that all winter, whenever the fellow who is supposed to be landscaping our yard has deigned to show his frowning mug on our property, or even calls and hints that he might be considering a state visit, the heavens crack open within a few hours of when he’s supposed to show up and dump snow all over us.

Snow. In Seattle. Where it snowed a grand total of twice in the first decade I lived here.

Long-standing readers of this blog will recall our old friend, the World’s Worst Landscaper, from early last April. when he and his motley and ever-shifting band of rogues first began ripping up our yard. We’ve had five different-shaped back patios since June, ornamental cherry trees and blooming rose bushes backed over by backhoes, and the total disappearance of about 200 flower bulbs, varied of course by the weeks at a time when the crew just disappears. And don’t even get me started on the demise of the deck that used to have the hot tub in it.

RIP, hot tub. And adjacent tree.

There have been compensations, of course. The Montana ledge stone walls holding up my few remaining flower beds are genuinely pretty, if one manages to remember not to walk, kneel, or plant anywhere near them, lest they tumble over and send one flying into the dwarf witch hazel. For a few dimly-remembered months, we boasted a lovely New England-style stone wall in front of our house, at least until the landscaper fired the very talented stonemason who appeared to be descended from a long line of gnomes and decided to fix the one rock that was awry all by himself, with results easily anticipatable by anyone who ever played Pick-Up Stix. (I’m sure the pile of rubble will eventually be reformed into something that remotely resembles a wall.) He installed, rather over our objections, a faux old-growth cedar grove by importing a series of stumps that can only be described as either Freudian or biologically-correct, enthusiastically erecting one particularly exuberant log with a salmonberry bush growing frothily from its tip (which was, naturally, shaped precisely the way you are picturing it, but as I want teenagers to be able to join us on this site, I shall not describe it further) in the precise center of the grove. When we demurred over…how shall I put this for the family hour…the visual similarities between the resulting landscape and certain models we remembered from 9th-grade health class, the WWL informed us huffily that he is an artist, and we had our nerve questioning his vision.

We had him remove it, anyway. Children live in our neighborhood.

If ever a human being gave off a disaster-attracting miasma, it’s the WWL. He merely has to glance at an irrigation hose for it to break, tie itself into a knot that would defy even Alexander the Great’s ingenuity to untangle, or burst because the water inside it has spontaneously decided it wants to form an open-air ice sculpture.

Still, I didn’t really worry until early this morning, when I peeked out into yet another work-delaying snowfall to discover the art installation shown above, a scarlet A the WWL had left on his dust-and-snow-gathering materials.

Even though I find it unlikely that the WWL has been reading Hawthorne in his apparently abundant free time, I have to wonder what artistic vision he was pursuing here. Did he intend the A as an homage to the only A-named person in the household (sweet, in a twisted way), as a reference to Hester Prynne (considerably less flattering), or as a means of grading his own work? Or perhaps none of the above? As with so much modern art, it’s a trifle difficult to tell whether it’s just a carelessly tossed-aside pile of rubble or a Statement.

I’m inclined to the latter, as the WWL apparently employed ruler and protractor to place it in the exact center of our back patio.

Why am I bringing this up, other than to illustrate my ambivalence toward the recent snowfall that probably means that the art installation will be on display in my back yard for at least another three weeks? (When the WWL is discouraged by poor weather, he tends to remain discouraged for quite some time, predictably.) To remind all of you feedback-seekers out that while those of us who consider ourselves artists often do believe ourselves to be beholden to a different set of standards than other mortals, artists trying to make a living at it are not magically exempt from the obligation to present their work to others in a professional manner. Many an extremely talented writer has fallen flat in the publishing world because he refused to meet the demands of the business side of the business.

And agents tend not to have too much sympathy for that because, lest we forget, there are plenty of self-proclaimed artists like the WWL out there, using their alleged callings as an excuse for irresponsibility. Any agent who has been at it a while has already met more than her share of writers who predictably don’t meet deadlines, conform to the expectations of the industry, or take feedback well. So has any editor. If you buy them a drink in that bar that’s never more than 100 yards from any writers’ conference, I’m sure they’ll be delighted to regale you with horror stories about bad clients.

Unfortunately for writers’ collective reputation, they encounter far more writers who believe talent is the universal solvent of rules than those who do not. So perversely, if you want to stand out as the exception, not complaining at length about how market force artists to compromise is the better strategy.

Why? Well, a couple of reasons. In the first place, anyone who makes a living representing or selling art is already well aware that the market doesn’t always reward good art lavishly; that’s hardly news. Since agents and editors have experience with how books are marketed, they have first-hand knowledge of how the writers with whom they work have had to compromise their visions in various ways.

They don’t need reminders; if you want to be an agent’s dream client, save the cries of “But it’s my ART!” for the battles that really count.

Because, as the agent of your dreams would be the first to tell you, if you gain any success at all as a writer, the day will come when you’re going to be asked to make a change you don’t want to make in your book. If a writer has already established a reputation as a tantrum-thrower (yes, that’s how they think of it), an editor may well balk at acquiring a book he believes needs revision.

Which leads me to the other reason — and the one more pertinent to the subject of this series — is that while all us are familiar with the cultural stereotype of the artist who, like the WWL, rants and raves over the slightest, most veiled criticism of his work, in the real world, many, many people will have the right and even the obligation to give feedback on a book between the time an agent signs the writer and the happy day when the book lands on bookstore shelves. Not merely the agent and the editor handling the book, but the publisher, marketing department, and for nonfiction, sometimes the legal department will all have their say.

Taking feedback well is, in fact, an essential skill for a professional writer. So essential that it’s a pretty good idea for an aspiring writer to get some practice at it before signing with an agent or selling a book to a publisher.

Convenient that we’ve already been discussing how to go about finding non-professional feedback-givers, isn’t it?

For those of you joining this series already in progress, we spent all last week about feedback — when an writer is and isn’t likely to get professional critique during the query and submission stages, where outside the publishing world that same writer is likely to turn in order to find it. While the vast majority of aspiring writers choose to self-edit (at least until they sign with agents, many of whom habitually request revisions in their clients’ work), often not exposing their manuscripts to any human eyes other than their own prior to mailing off that requested submission to an agency or posting those first few pages on an agency website along with a query, omitting what most professional writers consider the necessary step of eliciting reader feedback can leave a manuscript vulnerable to rejection.

Many, many writing problems are extremely difficult for a self-editor to catch: pacing, for instance, or ways in which a protagonist may be trying the objective reader’s patience. To be blunt about it, you may think giving your protagonist the catchphrase, “You’re telling me!” is endearingly hilarious, especially on the fiftieth repetition, but the reader may not. Unless you’ve run the manuscript past a few unbiased sets of eyes, you can’t really be sure, can you?

Most first-time submitters are positively stunned to learn that such information is only very rarely included in rejection letters, but then, those new to querying are often astonished when their SASEs come back without any indication of why an agent chose to pass. As I mentioned earlier in the week, unless an aspiring writer actually pays for professional feedback — from a freelance editor, for example, or by taking manuscript revision class — s/he is highly unlikely to gain substantive critique through the querying or submission processes.

Sorry to be the one to have to break that to some of you, but better that you hear it from me than get your heart broken by the agent of your dreams, right? Try not to take minimal response personally; it happens to virtually everyone who queries or submits.

I hear some impatient sighing from those who followed last week’s discussion closely. “I get it, Anne,” some of you are telling me. “I shouldn’t expect to receive any substantive feedback from agents at the querying and submission stage; that will come later, after one picks up my work. So where should an aspiring writer turn for feedback prior to signing with the pros?”

Good question, impatient sighers. Ideally, you would run your submission materials past your writing group, or a freelance editor familiar with your genre, or a published writer who writes books similar to yours.

Allow me to reiterate the desirability of finding first readers conversant with the current market IN YOUR BOOK CATEGORY, not merely with books in general or what was being sold ten years ago. As I may have mentioned a couple of thousand times before, the conventions and styles prevailing in one genre are not necessarily those that reign supreme in another, nor are the standards of 7 years ago those of today. And no matter how good a poet is, her advice on your nonfiction tome on house-building is unlikely to be very market-savvy, unless she happens to read a lot of house-building books.

However — and this is not an insignificant however — not all of us have the kind of connections or resources to command that kind of readership. Professional editing, after all, isn’t particularly cheap, nor are the writing conferences where you are likely to meet writers in your field.

And even then, it’s considered pretty darned rude for an aspiring writer to walk up to a total stranger, however famous, and hand him a manuscript for critique. As in any relationship, there are social niceties to be observed first. (If you’re in any doubt whatsoever about where the lines are drawn, I would strenuously advise a quick read through the INDUSTRY ETTIQUETE category at right BEFORE you even think of approaching your first industry insider.)

So where does that leave the isolated writer seeking feedback? Usually, soliciting commentary from pretty much anyone who murmurs, “Oh, you write? I’d love to see something of yours sometime.”

That hasn’t been working out too well for most of you who have tried it, I’m guessing. “I give my manuscript to first readers,” I hear some of you brave souls grumbling, “and they NEVER give me feedback. Or they hold onto the manuscript for so long that I’ve already made revisions, so I can’t really use their critique. I’ve gotten SAT scores back faster. Or they so flood me with minute nit-picking that I have no idea whether they even LIKED the manuscript or not. I really feel burned.”

If you’ve had this experience, you are certainly not alone: trust me, every freelance editor has heard these complaints hundreds of times from new clients. In fact, freelance editors ought to be downright grateful for those poor feedback-givers, as they tend to drive writers either to despair or into the office of a pro.

At the risk of thinning the ranks of potential editing clients, I have a few suggestions about how to minimize frustrations in the first reader process when handing your work to non-professional readers — i.e., someone who is not a professional writer, editor, agent, or teacher.

First, never, but NEVER, simply hand a manuscript to a non-professional reader without specifying what KIND of feedback you want. (Actually, this isn’t a bad precept when working with more seasoned readers, either.)

Remember that intimidation factor I mentioned yesterday? Well, the first-time manuscript reader often becomes so cowed at the prospect of providing first-class advice that she simply gives no feedback at all — or just keeps putting off reading the manuscript.

Sound familiar?

Other first readers will begin with enthusiasm, but once they come up with genuine critique, they will fear to mention it, instead preferring to murmur something vague about how much they liked it. Why sugar-coat what might be useful feedback? Because they, like everyone else, are familiar with would-be artists like the WWL. They don’t want to risk your flying off the handle at them.

Still others, conditioned to expect that every syllable in your manuscript will exactly resemble a published book, will run in the other direction, treating every typo as though it were evidence that you should never write another word as long as you live. Both of these outcomes will make you unhappy, and might not produce the type of feedback you need.

Second, in case anyone has missed the subtle hints I’ve been dropping over the last couple of posts, RELATIVES, LOVERS, AND CLOSE FRIENDS ARE POOR CHOICES FOR FEEDBACK.

And furthermore, it’s not particularly fair to them to be expected to provide it, unless they already have experience giving it. It’s a Catch-22 for both parties: if they like the book and say so, the writer may think they’re lying to be nice; if they report they hated it, the writer is left wondering whether that wince-worthy critique was really about the book, or if the loved one is still secretly livid about that disastrous trip to Grandma’s house sixteen years ago.

So think very, very carefully before you place anyone you love in that particularly hard spot. I shan’t break any confidences by revealing just how many of my editing clients’ SOs have privately thanked me for letting them off the critiquing hook, but suffice it to say, I’m no longer particularly surprised when it’s the first thing they say when they eventually meet me.

If you DO have loved ones read it, make a positive statement when you give them the manuscript, limiting what you expect in response.

By telling them up front that you do not expect them to do the work of a professional editor (which at heart, many first-time manuscript readers fear with an intensity usually reserved for cobras and other venomous snakes), you will make the process more pleasant for them and heighten the probability that you will get some useful feedback.

Couching the request in terms of feeling reactions rather than textual analysis is a great way to make both writer and reader comfortable: “I have other readers who will deal with issues of grammar and style,” you can tell your kin, for example. “Don’t worry about sentence structure. I want to know if the story moved you.”

Better still, you can couch the request in a compliment. “You know the world of the pool hall so well, my darling,” you can suggest to your lover, “that I want you to concentrate on whether the characters feel real to you. Don’t give even 38 seconds’ consecutive thought to the writing itself; I’ve got someone else reading for that.”

Notice how I keep bringing up other readers? Again, may I suggest that this strategy is substantially more effective if you already have a few well-qualified first readers waiting in the wings?

If you do (sigh…) decide to use your kith and kin as first readers, it can been VERY helpful to cite the existence of other readers, even if they’re imaginary. Why? Knowing that others are available to give the hard-to-say feedback can lighten the intimidated reader’s sense of responsibility considerably, rendering it much, much more likely that s/he will enjoy reading your book, rather than coming to regard it as a burdensome obligation.

“Burdensome?” I hear some tremulous souls cry. “My delightful literary romp?”

To an ordinary reader, perhaps — but did you seriously believe that handing your baby to your cousin at Thanksgiving, knowing full well that you were scheduled to meet again at Christmas, wasn’t imposing an obligation to read it, and pronto? Or that giving in to your coworker’s repeated requests to read something you’ve written, even though that meant her having to meet your reproachful, why-haven’t-you-read-it-yet eyes every week at the staff meeting, didn’t involve establishing a tacit deadline?

To appreciate the literature-dulling potential of deadline-imposition fully, you need only cast your mind back to high school: which did you enjoy more, the book you were assigned to read, the one that was going to be on the final exam, or the one you read in your own good time?

You don’t have to answer that; I spent enough years teaching to guess.

Still unsympathetic to first readers who hang onto manuscripts forever and a day? Would it help to consider that most people don’t understand that writers want to submit their work to agents, editors, and contests almost immediately upon completion? And that it would never occur to most non-professional readers that you might be waiting to hear their reactions before you submit again.

I feel you reaching for your hair to tear it out. Don’t do it. Take a deep breath instead and consider where you might find readers less hesitant to give you the feedback your book needs — and more likely to understand without your having to bully them the concept of turning around the manuscript in a timely manner.

Your best first reader choice (other than a professional reader, such as an editor, agent, or experienced contest judge) is a fellow writer in your own genre, preferably an already-agented or recently published one. Ideally, you want someone very up on the current market in your type of book — and writing for it. Trading manuscripts for critique can be very fruitful.

Second best would be a good writer in another genre, someone who is already familiar with the basic demands of the market (and how a manuscript differs from a published book, something that tends to flummox less experienced first readers a bit) and the value of specific feedback. Good critique groups are often made up of writers working in different book categories; if you are setting up a group from scratch, just make sure that you all discuss the ways in which your genres vary before anyone starts trading chapters.

Third is an excellent reader who isn’t a writer, one who has read widely and deeply and is familiar with the conventions of your book category.

In a pinch, if you feel that all your manuscript needs is a rigorous proofreading, you could always pick the most voracious reader you know or the person so proud of her English skills that she regularly corrects people in conversation. My litmus test is whether the potential reader knows the difference between farther and further — yes, they mean different things, technically — and uses momentarily in its proper form, which is almost never heard in spoken English anymore.

(Poor momentarily has been so abused that some benighted dictionary editors now define it both as for a moment — its time-honored meaning — AND in a moment, as we so often hear on airplanes: “We will be airborne momentarily…” Trust me, you wouldn’t want to be in a plane that was only momentarily airborne…unless you have a serious death wish.)

Which brings me to another suggestion: stick to readers familiar with your genre. Someone who primarily reads nonfiction is not the best first reader for a novel; an inveterate reader of mysteries is not the best first reader of literary fiction or a how-to book. Readers tend to impose the standards of the books they like best onto anything they read, with results that can sometimes puzzle writers and readers of other genres.

For instance, my fiancé, an SF/fantasy reader since his elementary school days, shocked me on one of our first dates by confessing, in the middle of my rhapsody in praise of John Irving, that he had not been able to make it all the way through THE WORLD ACCORDING TO GARP, one of my favorite novels of all time. “I found it boring,” he admitted. “Not much happened.”

“A character gets castrated in mid-car crash,” I pointed out, stunned. “How much more action do you want?”

From the perspective of my SO’s reading background, though, he was right: it’s rare that more than a page goes by in a good SF novel without overt action; mainstream novels tend to be lamentably devoid of, say, time travel. John Irving would be wise, then, to avoid my sweetie as a first reader.

As would I — oh, here’s a great opportunity for a pop quiz. Why don’t I use my SF-loving SO as a first reader?

If your first impulse was to cry out, “He’s double-disqualified! He’s more or less kith and kin, AND he doesn’t read either adult fiction or memoirs on a regular basis! What’s that he’s reading on the chaise right now, yet another Orson Scott Card paperback?” you get an A.

Above all, remember that it’s the requesting writer’s job to make the expectations clear, not the potential feedback-giver’s. Most of those who offer to be first readers are simply curious, or being polite, or trying to show support; they may honestly have no idea whatsoever what you hope to gain from having them read your book in manuscript form, rather than waiting to buy it when it’s available in bookstores everywhere.

Heck, they may not even be aware that asking to read it conveys any expectation that they will give feedback at all — or when — unless the writer tells them so. And doesn’t THAT make you think slightly differently about those well-meaning folks who begged to see your work but never said anything?

That makes a certain amount of sense, if you’ve been trying to use non-writers as first readers: unlike what would-be artists like the WWL seem to think, a working writer learns to welcome helpful, honest feedback on her work. Good writing is all about communicating the author’s artistic vision to the reader, not making the reader guess what that vision is.

Just a little something to think about. More on the care and feeding of first readers follows in the days to come. In the meantime, keep up the good work!

Posted on - No Comments on The dreaded form-letter rejection, Part II: where never was heard a discouraging word…or one that would tell a writer how to improve her manuscript

The dreaded form-letter rejection, Part II: where never was heard a discouraging word…or one that would tell a writer how to improve her manuscript

repetitious-radiator-ii

Throughout my recent series on all of the many, many reasons that agents and their screeners reject submissions based upon the first page alone — no matter how many times you hear that particular descriptor, it’s still disturbing, isn’t it? — I have caught myself thinking over and over again how much better it would be for everyone concerned if those doing the rejecting took the ten seconds required to scrawl a reason on a form rejection before stuffing a manuscript back into a SASE.

This does happen, on occasion: I’ve seen fairly detailed rejection excuses hand-written on the query letter itself, or with the cover letter for the submission. Yet the vast majority of the time, even submissions that only missed being picked up by a hair will be greeted with that pet peeve of writers everywhere, the form letter rejection.

You know what I’m talking about, right? They tend to look a little something like this:

Dear author: 

Thank you for submitting your work to us. Unfortunately, it does not meet our needs at this time. Best of luck placing it elsewhere.

 

The intended-to-be-gentle dissuasive platitudes vary a bit from agency to agency: sometimes, it doesn’t meet our needs gives way to I just didn’t fall sufficiently in love with it or the market it just too tight right now to permit my taking on every worthwhile project. But it’s still the canned version, photocopied by the thousands to be stuffed into SASEs or copy-and-pasted into rejecting e-mails in lieu of a substantive explanation for why the agent chose to pass on any particular submission.

Or any particular query, for that matter.

This was not always the case, you know: until 10-15 years ago (depending upon the agency in question), well-written, polished manuscripts prompted but few form-letter rejections; they used to be reserved for submission far enough below professional standard that…well, let’s just say that they were rejected on page one, and not merely because the Millicent of yesteryear had to get through 70 other requested manuscripts by Tuesday. Form-letter rejection in these cases meant that in the rejecter’s opinion, there simply wasn’t anything a professional reader could say that wouldn’t hurt the writer’s feelings terribly.

Thus the platitudes. Believe it or not, they have historically been meant to be kind.

Yes, seriously; rejection needn’t be mean. Why crush someone’s dream by saying bluntly, Look, you obviously have no idea what a manuscript should look like, could use about two years’ worth of remedial grammar courses, and haven’t even a passing acquaintance with any of the muses affiliated with the art of writing, when one could simply write, This isn’t for me?

The other submissions, the ones that were well-written but genuinely not right for the agency, or that were close but no cigar, tended to be rewarded with a letter explaining why. Admittedly, these helpful hints were usually couched in the usual platitudes, producing odd hybrids along the lines of Sorry, this doesn’t meet our needs at this time, but you have a nice voice and I could have sold this ten years ago, but not in the current market. However, if you cut the length by half, you might have something quite marketable here.

These small bits of encouragement-in-passing from a busy professional were intended to buoy the aspiring writer’s spirit as she continued to refine her craft, to give her a glimpse of the light at the end of the tunnel. Moving from the form rejection stage of one’s career to the personalized response used to be a definite step toward success.

Remember what I was saying the other day about how radically the market has changed? So has the tradition of agents providing heartening you-keep-at-it-kiddo feedback as a matter of course.

In not entirely unrelated news, so has the volume of queries and submissions the average agency receives. Feeling more rushed, taking the time for the courtesy of a useful reply to the near-misses has become an optional bit of politeness, rather than the industry standard. With each passing year, rejections with content seem to get rarer and rarer, even for

Heck, it’s gotten downright common for agents not to respond to submissions at all, particularly for electronic submissions. Many’s the agency website that tells potential submitters, in effect, don’t call us; we’ll call you.

Even when the agency does take the time to send out a personalized missive to the writer, explaining that they have chosen to pass on the manuscript, the letter seldom contains a much better indication of the actual reason that Millicent the agency screener decided to slide it into the rejection pile than the dreaded photocopied form letter.

Sort of stymies the learning curve, doesn’t it?

Effectively, this means that a requested submission may not engender more of a response than the average query letter. It’s not even all that uncommon for a particularly busy agency to use exactly the same form letter for both — and it is positively common for an agent who enthused over a pitch at a conference to send precisely the same form rejection to the writer over whom she gushed as to a writer to whom her invitation to submit was at best lukewarm.

Half of you just stopped breathing, didn’t you? Take a few nice, deep breaths until that light-headed feeling passes.

If you’ve been brave enough to send your work out on a regular basis — and hurrah for you if you have — I’m sure you have received at least one of these prefabricated responses, but you may not have realized at first that they were form letters. Yet over time, you may have started to notice that they all tended to run something like this:

Dear {insert your name here}: 

Thank you for submitting your work to us. Unfortunately, I do not feel confident I can sell it at this time. Best of luck in your future writing career.

 

Even though you may later have realized that this response was clearly mass-produced, and thus could not possibly have been a heartfelt piece of reader feedback, getting it probably made you feel every bit as lousy as if it had been a personal response, didn’t it? Let me guess: you wavered between disbelief (“How could this happen to me? I slaved over that submission for months!”) to fury (“Did the agent even read it?”) to despair (“It must have been so bad that the agent couldn’t bear to comment upon it.”)

But you kept your fluctuations to yourself, brave little trooper that you are, picked yourself up, and sent out another query immediately.

At least, I hope you did. Or perhaps you reworked the entire manuscript before you sent it out again. Or became too discouraged to send it out again at all, like our hero yesterday.

What you probably didn’t do, unfortunately, is grab the form letter and go running to your writing buddies, to see if they had ever been brushed off in a similarly generic manner. And why not? Because there is a pervasive myth within the writing community that only poor writers get form letter rejections — which renders owning up to receiving one embarrassing.

One guess where THAT belief springs from; as with so much of the so-called insider information bruited about out there, it’s seriously out of date.

The aspiring writers’ grapevine is not entirely to blame for this, you know; although it pains me to say it, those who speak on the subject at conferences, classes, and even publications aimed at them are not always in touch with current realities. That, or they’re just trying to be nice.

Or — you might want to take another deep breath in anticipation of this one — they simply might have been giving the same talk at conferences, etc. since time immemorial. Just as college professors have been known to give the same lecture for decades on end, on the assumption that the audience will be different each time, it’s not at all uncommon for agents, editors, and other conference speakers to give the same talk this month as they did a decade ago.

Which is why, in case those of you who have been to a few conferences have been wondering, you may have heard at least one agent assert the old truism that good writers don’t get form letter rejections; they get personalized rejections, thoughtful, in-depth analyses about what needs to change in the work before it is market-ready. In their account, the personalized rejection (known amongst my writing clique as “the rave rejection”) is still a sort of twisted compliment, a reason to hope, a sign from an often-intimidating industry that a writer is doing something right.

As recently as a couple of months ago, I heard a fairly prominent agent (who has asked that I do not divulge his identity here) spout this dogma: if you send out ten rejection letters, he told his mystified and already-discouraged audience, and get only form responses, there must be something wrong with your submission. Probably, he opined, the problem lies in the writing, not the presentation, but then, he is an agent who likes to receive the first five pages of the book along with the query –so he can put them through exactly the scrutiny we’ve been discussing in the Idol series. If your work were truly good, he said, some agent would have asked to see the book, or at the very least, a few of those rejections would have been personalized.

I wouldn’t have believed it myself if I hadn’t heard him give precisely the same speech at several other conferences. I believe the first time was twelve years ago.

To be fair to him, I doubt he means to be discouraging. I’m sure that this patter lets him sleep at night; perhaps he honestly does take the time to write personalized, helpful rejections to promising writers. If he does, however, he is out of step with the industry, which now routinely rejects both very good and very bad queries and submissions with a single boilerplate letter.

Yet in the prevailing view, echoed by this agent, the form letter rejection is reserved for those benighted souls who haven’t the vaguest idea what they are doing. It is never, we are assured, sent to a writer with talent and a firm handle on craft. It is, these agents are fond of telling captive audiences at writers’ conferences — who are, after all, there to be told what they are doing wrong — the industry’s way of telling the author to go out and get some serious help, pronto.

At the risk of seeming negative, poppycock.

If you had gone crying to your friends about your first form letter rejection, you would have found that every good writer you know has received scads of them. Including, incidentally, yours truly — and pretty much every other currently agented writer out there.

Rejections are just a fact of the business. As the fine folks at Mary Kay like to say, if you’re not hearing no frequently, you probably aren’t asking very often.

Did that make those of you who have been querying for a while feel just the teeniest bit better? Here’s another tidbit that might help boost your morale: statistically speaking, form letter rejections have been the norm since the advent of the photocopying machine. They are used in order to save the rejecting agent or editor time — period.

Form letters save time precisely because they require so little energy to use — and that’s important, because in recent years, the sheer volume of queries the average agency receives has risen astronomically. In an agency that received fifty or a hundred queries per week (as was common twenty years ago), it would actually be possible for some kind soul to write a personal message back to every aspiring writer.

In an agency that receives a couple of hundred queries per day, as the big agencies do, it would require a full-time employee just to tear open the query letters, sort them into possibles and impossibles, and send out one preprinted form letter to the folks in Stack A and another to the folks in Stack B. And that’s assuming dealing with the incoming queries is all that particular employee has to do that day.

Thus the rise of the Millicent.

I know a lot of you were English majors — there are always some in any crowd of writers; my high school calculus teacher used to call me Liberal Arts Annie — let’s consider the math for a second. Presumably, any query or submission that does not meet agency criteria would automatically go into Stack B, the rejection pile, unread.

Always, there are a whole lot of these: if you’ve been to more than one writers’ conference, I’m sure you have heard at least one agent’s tirade about how writers often don’t read the write-ups in the agent listings closely enough to send EXACTLY what the agency prefers in its submissions; it seems to be a rather wide-spread pet peeve.

Also going straight to Stack B would be any query letter that was obviously poorly written, or pitched a genre that the agency did not represent, or, to reproduce another pet peeve that one hears agents complaining of at conferences, begins “Dear Sir/Madam,” rather than being addressed to a specific name. (And yes, even agents who routinely send out “Dear Author” form rejections object to being addressed impersonally. I’ve never met one yet who seems to find that at all ironic.) All of these, then, would be returned in the accompanying SASE with the standard Stack B rejection letter, which probably resembles the one above.

But your work is better than that: you’ve written a good query letter; you’ve submitted only what they asked to see, and you did your homework about the agency. So how might your submission have ended up in Stack B as a form-letter receiver?

I’ve said this before, and I’ll say it again: there are several possibilities that may well have nothing to do with the quality of your query. You may have addressed an agent who is no longer with the firm, for instance, or sent a submission in a category they no longer represent. Agents move around so much that it is very possible that the particular agent you have targeted will have moved on since the guide you used for research went to press. Or the agency may have listed more types of book than it actually represents — very small agencies are particularly prone to this, as they do not want to miss out on the next bestseller by listing too-narrow foci in the agency books. Annoying, yes, but not unheard-of — and there is no way you could have known about it before you sent off your query.

See why you might not want to get overly upset at the sight of a form rejection? The reason Millicent tucked into your SASE may have had virtually nothing to do with the actual content of your query.

The same holds true for submissions: what an agency was seeking three months ago at a conference may not be what it is seeking now. Think about those poor souls who were marketing memoirs when the A MILLION LITTLE PIECES scandal broke — over the course of a few days, memoirs went from hot to dangerous, in the industry’s collective mind. And I absolutely guarantee you that none of those submitters received a rejection that read, “Gee, we’re sorry, but we decided not to read your submission at all, because the market has just turned memoir-shy. Try again in a year or two.”

No, that would have been too time-consuming.

So when all of those submitters opened their mailboxes and read, “Dear author: Thank you for submitting your work to us. Unfortunately, it does not meet our needs at this time,” naturally, 99% of them thought the problem was with their work, not with the market. Woe and self-flagellation was the inevitable result.

What is my point in bringing all of this up at a time of year when many of you may be breathlessly waiting to hear back about queries and/or submissions? Just this: your writing life will be significantly happier if you avoid the temptation of taking every rejection as if it were a well thought-out professional deliberation upon your future as a writer.

As hard as it may be, try not to read too much into it. Accept what the form letter actually says — that your work, for whatever reason, does not meet their needs at this time — and query another agent RIGHT AWAY.

As in before you expend a day — or a week, or a month — of your precious writing time seething about it. And before the evil little hobgoblins of self-doubt have a chance to whisper in your ear that the only reason you could possibly have received a form rejection is that your work is lousy.

It’s not the only conceivable reason — in fact, it’s not even the most likely reason.

A form-letter rejection is not, in fact, useful criticism of your work at all. How could it possibly be, when Millicent is sending out the same platitudes to everyone? Like everything else that’s prefab, they all come out of the same mold.

But your manuscript didn’t. Don’t let a generic rejection letter convince you otherwise.

That’s not to say that it’s not worth investing some time examining why your queries or submissions have been getting rejected — you should, and we’ve just spent nearly a month going over some of the more common reasons. But even after that recent long, long series on submission red flags, bear in mind that it’s entirely possible that any given rejection might not have been the result of anything you could have foreseen, much less revised out.

Sometimes, an agent honestly isn’t the right fit for a manuscript, and it doesn’t fit his needs at this time.

So how is a receiver of form letters to learn how and where to tweak her manuscript in order to move on to the next stage? One of the best ways is through seeking out feedback independently of the querying and submission processes. Next time, I’m going to start talking about how to go about doing just that.

Keep up the good work!

Posted on - No Comments on Seeing submissions from the other side of the desk, part XVIII: sins of excess, purplish prose, and the effect of all of that caffeine on Millicent’s reading sensibilities

Seeing submissions from the other side of the desk, part XVIII: sins of excess, purplish prose, and the effect of all of that caffeine on Millicent’s reading sensibilities

cups-of-coffee

Does that large-scale collective whimpering I’ve been hearing over the last week, a sort of humanoid version of a slightly rusted machine cranking gears in stasis back into unaccustomed action, mean that many of you have leapt back into action and are laboring feverishly to send out queries and pop those long-requested materials into the mail? Hurrah, if so, because the infamous New Year’s resolution should just about have petered out by now. (If you’re joining us late, half the aspiring writers in North America send out queries and manuscripts within the first three weeks of any given calendar year — and, like other New Year’s resolutions, the impetus to virtue tends to fade before February rolls around.) This is a grand time to be getting those marketing materials out the door.

Since some of you are probably laboring toward that laudable goal this very weekend, this seems like an apt time to remind everyone of something I haven’t mentioned in a while: if you’re planning to query or submit electronically, either via e-mail or through an agency or small publisher’s website, don’t do it between Friday afternoon and Monday at noon.

Stop laughing; I’m quite serious about this. Anecdotal evidence strongly suggests that rejection rates are higher for queries and submissions sent over the weekend.

I’m not talking merely about this particular weekend, mind you, but any weekend, especially those that contain a national holiday on either end. Trust me, you don’t want your e-query or e-submission lost in the weekend’s backlog.

Why avoid weekend submissions, when it’s usually the most convenient time for the writer? For precisely that reason: because weekends are far and away the most popular time for contacting agents, their inboxes are almost invariably stuffed to the gills on Monday morning. If you wait to send off your missive until after lunchtime in New York, you will probably be dealing with a less surly and thus easier to please agent.

Or, more likely, a less overwhelmed screener, a Millicent who has had time to let her scalding-hot latte cool — or possibly be on her second or third — before reading what you sent. That increase in caffeine and concomitant decrease in grumpiness gives your query or submission a slight competitive edge over those that she finds stacked up in her inbox first thing Monday morning, when all she wants to do is weed through them as quickly as humanly possible.

Admittedly, this is often her goal, especially with queries, which routinely arrive at any well-established agency by the truckload. But as the Carpenters so often whined back in the 1970s, rainy days and Mondays always get her down.

That being said, shall we get on with the many, many reasons she is likely to reject a submission on page 1, so you can start prepping to send out that electronic submission come Tuesday? I’m going to keep this short today, so those of you using checking here at Author! Author! as a break in your marketing-prep endeavors may get right back to work.

As the saying goes (or should, at any rate), no rest for the weary, the wicked, and the agent-seeker.

As you may have noticed over the course of this series, most of the professional readers’ pet peeves we’ve been discussing are at the larger level — paragraph, conception, pacing, choosing to include a protagonist with long, flowing red hair, etc. — but today’s subsection of the list falls squarely at the sentence level:

55. Took too many words to tell us what happened.

56. The writing lacks pizzazz.

57. The writing is dull.

58. The writing is awkward.

59. The writing uses too many exclamation points.

60. The writing falls back on common shorthand descriptions.

61. Too many analogies per paragraph.

Most of these are fairly self-explanatory, but I want to zero in on a couple of them before I talk about sentence-level red flags in general. Objection #55, took too many words to say what happened, is to a great extent the offspring of our old friend, the thirty-second read, but to professional eyes, text that takes a while to get to the point is not problematic merely because Millicent has to wait too long to see the action in action. To an agent or editor, it is a warning signal: this is probably a book that will need to be edited sharply for length.

Translation: this manuscript will need work.

As we have learned over the course of this series, your garden-variety NYC-based agent would much, much rather that any necessary manuscript reconstruction occur prior to their seeing the book at all, so spotting even a quite beautifully-written submission that takes a while to warm up is a major red flag for them. In fact, it is likely to send them screaming in another direction.

Which is a pity, especially for the large contingent of writers enamored of either most books written before 1920 or quite a lot of the literary fiction still being published in the British Isles, which often take pages and pages to jump into the story proper. Many’s the time that I’ve picked up a volume that’s the talk of London, only to think, “This is lovely, but Millicent would have ben tapping her fingers, toes, and anything else that was handy four pages ago, muttering under her breath, ‘Will you please get on with it?’”

This should sound at least a trifle familiar from last time, yes? US-based agents tend to prefer books that start with action, not character development for its own sake, even in literary fiction. And I’m not necessarily talking about CGI-worthy fireworks, either: for the purposes of literature, conflict is action.

Which means, in practice, that even an unquestionably gorgeous 4-page introduction that deftly situates the protagonist with respect time, space, social status, costume, dialect, educational level, marital status, voting record, and judgment about whether ice dancing is too harshly judged in the Olympics is less likely to be read in its entirety than a substantially less stylistically sound scene that opens mid-argument.

I know; it’s limiting. But being aware of this fact prior to submission enables the talented writer with the 4-page opening to move it later in the book, at least in the draft she’s marketing, and open with an equally beautiful conflict, right? As I’ve said many, many times before: a manuscript is not set in stone until it’s set in print, and not always even then.

Translation: you can always change it back after the agent of your dreams signs you, but that can’t happen unless you get your book past Millicent first.

To be fair, her get on with it, already! attitude doesn’t emerge from nowhere, or even the huge amounts of coffee, tea, and Red Bull our Millicent consumes to keep up with her hectic schedule. Just as most amateur theatrical auditions tend to be on the slow side compared to professional performances, so do most submissions drag a bit compared to their published counterparts.

Sorry to be the one to break that to you, but the tendency to move slowly is considerably more common in manuscript submissions than an impulse too move too fast. As in about 200 to 1. Millicent often genuinely needs that coffee.

Also, because so few submissions to agencies come equipped with a professional title page, most screeners will also automatically take the next logical (?) step and assume that a prose-heavy first page equals an overly long book. (Interestingly, they seldom draw the opposite conclusion from a very terse first page.) See why it’s a good idea to include a standard title page — if you are not already aware of the other good reasons to do this, please see the TITLE PAGE category at right — that contains an estimated word count?

In short, it is hard to over-estimate the size of the red flag that pops out of an especially wordy first page.

And in answer to the question that half of you mentally howled at me in the middle of the last paragraph about how long is too long, it obviously varies by book category and genre, but for years, the standard agents’ advice to aspiring writers has been to keep a first novel under 100,000 words, if at all possible.

That’s 400 pages in standard format, Times New Roman.

Before any of you start rushing toward the COMMENTS function below to tell me that you asked an agent at a recent conference about your slightly longer work, and she said rather evasively that it was fine, 60,000 – 110,000 words is fairly universally considered a fine range for a novel. (This is estimated word count, of course, not actual; if you do not know why the pros figure it this way, or how to estimate the way they do, please see WORD COUNT at right.)

Shorter than 60,000, and it’s really a novella, which would usually be packaged with another work (unless the author is already very well-established); longer than 110,000, and it starts becoming substantially more expensive to print and bind (and yes, they really do think about that as soon as they lay eyes on a novel). Do check, though, about the standards in your particular genre and sub-genre: chick lit, for instance, tends to be under 90,000 words, and a quick romp through any well-stocked bookstore will demonstrate that many romances, mysteries, and humor books weigh in at a scant 40,000 – 60,000.

If your manuscript falls much outside that range, don’t despair. Or at least don’t despair until you’ve worked your way step by step through this checklist:

(1) Double-check that it is indeed in standard format (if you’re not positive, please see the MANUSCRIPT FORMATING 101 and STANDARD FORMAT ILLUSTRATED categories on the archive list at right). If the margins are too wide or the font too big (Times New Roman is one of the most space-efficient), those choices can apparently add specious length to a manuscript.

(2) Make sure that you are estimating correctly — actual word count is typically quite a bit higher than estimated. (Again, if you’re unsure, please see the WORD COUNT category at right.) If actual and estimated are wildly different, use the one that’s closest to the target range.

(3) If your word count is well out of range, don’t include the word count in your query letter.

I heard that great big gasp out there; I know that I’m one of the rare online writing advice-givers that recommends this. But frankly, since agents routinely have their clients leave the word count off too-length manuscripts, I don’t see an ethical problem with an omission that will help your work get past the querying stage so it can be judged on the merits of the writing.)

(4) Consider editing for length. If it’s too long to render that feasible, consider chopping the storyline into a pair of books or a trilogy, for marketing purposes. (What was that I said earlier about the possibility of changing it back later?)

(5) If 1-4 fail to solve the problem, you have my permission to panic.

Well, that took us rather far afield from sentence-level red flags, didn’t it? Let’s get back to those proverbial brass tacks.

#59, too many exclamation points and #61, too many analogies are also sins of excess, but the conclusions screeners tend to draw from them are more about their perpetrators than about the books in question.

To a professional reader, a manuscript sprinkled too liberally with exclamation points just looks amateurish: it’s seen as an artificial attempt to make prose exciting through punctuation, rather than through skillful sentences. Since this particular prejudice is shared by most of the writing teachers in North America, agents and editors will automatically assume that such a manuscript was produced by someone who has never taken a writing class.

Not a good one, anyway. And while that is not necessarily a bad thing (they often complain that they see too much over-workshopped writing), they tend, as a group, to eschew writers whom they perceive to still be learning their craft.

Yes, yes: of course, we’re all still learning our craft as long as we live, but to be on the safe side, save the exclamation points for dialogue.

#61, too many analogies, on the other hand, is often the result of having been exposed to too much writing advice. Most of us, I think, had similes and metaphors held up to us as examples of good writing at some point in our formative years, and I, for one, would be the last to decry the value of a really good analogy.

But too many in a row can make for some pretty tiresome reading.

Why, you ask? Well, descriptive flights of fancy are by definition deviations from what’s going on in the moment, right? As such, they can slow down a nice, dramatic opening considerably. Take a gander at this lightly lavender-tinted passage, for instance:

Like a rat in a maze, Jacqueline swerved her panther of a sports car through the Habitrail™ of streets that is South London as if she were being pursued by pack of wolves howling for her blood. Her eyes were flint as she stared through the rain-flecked windshield, as reflective as a cat’s eye at night. She had left her heart behind at Roger’s flat, bloodied and torn; she felt as though she had put her internal organs through a particularly rusty meat grinder, but still, she drove like a woman possessed.”

Now, that’s not a bad piece of writing, even if I do say so myself. The prose isn’t precisely purple, but still, the analogies are laid on with a trowel, not a tweezers.

Taken individually, of course, there is nothing inherently wrong with any of the clauses above, but all in a row, such writing starts to sound a bit evasive. It reads as though the author is actively avoiding describing the car, the streets, or Jacqueline’s feelings per se. To a screener who is, after all, in a hurry to find out what is going on in the book, all of those things that are like other things could provide distraction from what the story is ABOUT.

#60, writing that falls back on common shorthand, could be interpreted as a subsection of the discussion of clichés earlier in this series, but actually, you would have to read an awful lot of manuscripts before you started identifying these as tropes.

Still, tropes they are, radically overused in submissions as a whole. The Idol agents specifically singled out the use of phrases such as, She did not trust herself to speak, She didn’t want to look, and a character thinking, This can’t be happening — all of which are, from a writer’s POV, are simple descriptions of what is going on.

But then, so is the opening, It was a dark and stormy night, right? Many a night has been devoid of significant light, and a significant proportion of them see storms. That doesn’t mean It was a dark and stormy night isn’t the champagne of clichéd first lines.

Or that Millicent doesn’t see pointlessly resentful teenagers, sighing as the sole indicator of protagonist disgruntlement, children growing up too fast, women pressuring men to get married, and men wanting more physical contact than their partners (possibly with those half their partners’ ages) dropped into every third manuscript she sees. To a professional reader, such overused phrases and hackneyed concepts represent wasted writing opportunities.

Yes, they convey what is going on concisely and clearly, but not in a way that hasn’t been done before. Remember, you want an agent to fall in love with YOUR unique voice and worldview, so using the phrases of others, even when apt, is not the best way to brand your work as your own.

Ultimately, though, you should tread lightly around all of today’s objections for strategic reasons, because they imply something to a professional reader that you might not want to convey: because virtually any good first reader would have called the writer’s attention to these problems (well, okay, perhaps not #60), they make it appear as though the screener is the first human being to read the submission. (Other than the author’s mother, spouse, lover, best friend, or anyone else who has substantial incentive not to give impartial feedback, that is, but of that, more next week) To the pros, these mistakes make a submission read like a work-in-progress, not like one that is ready to market.

Uh-oh. Did that red flag just mean that this submission needs further work?

Remember, virtually every agent and editor in the industry perceives him/herself to be the busiest human being on the planet. (Try not to dwell on the extremely low probability of this being true; it will only confuse the issue.) Your chances of impressing them favorably rise dramatically if your work cries out, “I will not make unwarranted inroads onto your time! You can sell me as is!”

Please, I implore you, do not make an agency screener the first impartial reader for your work. Frankly, they just are not going to give you the feedback you need in order to learn how to bring your book to publication. They don’t have — or believe they don’t have– the time.

Acknowledging that you need feedback to bring your work to a high polish does not make you a bad writer; it makes you a professional one who recognizes that there is more going on in a submission that your expressing yourself. It makes you a savvy one who knows that a book is a product to be sold, in addition to being a piece of art.

It also makes you, if I may be blunt about it, a better self-marketer than 98% of the aspiring writers who enthusiastically fulfill their New Year’s resolutions by licking stamps for SASEs on January first, or who will be blithely hitting the SEND button on their electronic queries and e-mails this weekend.

Don’t worry, weary first page-revisers: we’re very close to being done with the rejection reason list. Hang in there, and keep up the good work!

Posted on - 5 Comments on Wrapping it all up, part II: what precisely should go in that box?

Wrapping it all up, part II: what precisely should go in that box?

Last time, at a reader’s request, I launched into an extensive discussion of the kind of boxes a writer should (sturdy, clean, size-appropriate) and should not use (grease-stained, mangled, clearly last used to ship books from Amazon) to send a manuscript to an agent, editor, or contest. It seems appropriate to follow that up with some examination of what a writer might conceivably want to stuff into that box.

Let’s pretend for a moment that you have just been asked to submit materials to the agent of your dreams. To be absolutely clear, I’m talking about REQUESTED materials here, not just sending pages to an agency that asks queriers to include the first chapter, a few pages, or a synopsis with a query — all of these would, in the industry’s eyes, be unsolicited pages.

I know, I know: it’s a bit counter-intuitive that a blanket statement on a website, in an agency guide, or from a conference dais that a particular agent would like to receive these materials from all queriers doesn’t constitute solicitation, but it doesn’t. The logic runs thus: guidelines that recommend submitting extra material with a query are generic, aimed at any aspiring writer who might conceivably be considering sending a query.

By contrast, a solicited submission, a.k.a. requested materials, is one that an agent is WAITING to see because she has asked a particular writer to send it following a successful pitch or query. Because the agent expressed positive interest in seeing those pages, the lucky requestee is fully justified in scrawling REQUESTED MATERIALS in letters two inches high in the lower right-hand corner of the envelope or shipping box, just to the left of the address, to assure that the submission lands on the right desk instead of the slush pile made up of, you guessed it, unsolicited manuscripts.

Everyone clear on the difference between solicited and unsolicited materials? Dandy.

Just as generic requests vary in what agents ask queriers to send, so do requests for solicited material. While every agency and small publishing house seems to have a slightly different idea of what constitutes a standard submission packet (word to the wise: read those requests CAREFULLY), here are the most commonly-requested constituent parts, in the order in which they are generally expected to appear in the packet:

1. Cover letter
You HAVE been sending cover letters with your submissions, right? Just sending a manuscript all by itself is considered a bit rude, as well as strategically unwise.

“Oh, please, Anne,” I hear the submission-weary complain. “Rude? What do you call making a querier write ANOTHER letter to an agent who has already agreed to read my work?”

I sympathize with the submission fatigue, oh weary ones, but don’t get your hackles up. In the first place, there’s no need for a long-winded missive — a simple thank-you to the agent for having asked to see the materials enclosed will do. It’s hardly onerous.

In the second place, the submitter is the one who benefits from including a cover letter — all the more so because so few submitters remember to tuck one into their packets. An astonishingly high percentage of submissions arrive without a cover letter, and often without a title page as well, begging the question: what makes these submitting writers so positive that the requesting agent will still remember their queries or pitches well enough to render page one of chapter one instantly recognizable?

I’m not going to depress you by telling you just how unlikely this is to be the case.

Suffice it to say that it’s in your best interest to assume that the person who heard your pitch or read your query won’t be the first person to screen your submission, for the very simple reason that it is, in fact, often a different person. Thus, it doesn’t really make sense to presume that everyone who sets eyes on your manuscript will already be familiar with who you are and what you write.

And it’s not problematic purely because a Millicent new to your project might get offended by not being addressed politely from the moment she opens the manuscript box. Does anyone out there want to take a guess at the PRACTICAL reason omitting both a cover letter and a title page might render a submitter less likely to get picked up?

If you instantly cried, “Because it renders the agency’s contacting the submitter substantially more difficult!” give yourself a gold star for the day. Like a query letter and a title page, a good cover letter should include all of the sender’s contact information — because the last response you want your submission to generate is a heart-felt, “Oh, it’s too bad we have no idea who sent us this or how to contact him or her; all we have is the author’s last name in the slug line. This saddens me, because I really liked this manuscript!”

Yes, that little piece of dialogue is pretty lousy, now that you mention it. But you get my point, right?

“Okay, Anne,” the former head-scratchers concede, “I get why I should include a cover letter. What does it need to say?”

Glad you asked. Under most circumstances, all it needs to say is this:

Seriously, that’s all there is to it. Like any other thank-you letter, the courtesy lies more in the fact that the sender took the time to write it, rather than in what it actually says.

A couple of caveats:

(a) If you met the agent at a conference, mention that in the first paragraph of the letter, to help place your submission in context. As crushing as it may be for the writerly ego to contemplate, an agent who spent days on end listening to hundreds of pitches probably is not going to remember each one. No need to re-pitch, but a gentle reminder never hurts.

While you’re at it, it’s not a bad idea to write the name of the conference on the outside of the envelope, along with REQUESTED MATERIALS. Heck, it’s a very good idea to write the conference’s name on the outside of a query to an agent one has heard speak at a conference, too, or to include the conference’s name in the subject line of a query e-mail. The point here is to render it pellucidly clear to the agent why you’re contacting her.

(b) If another agent is already reading all or part of the manuscript you’re sending — or has asked to see it — mention this in your cover letter. No need to say who it is or how long s/he has had it; just tell the recipient that s/he’s not the only one considering representing this book. Unless the agency has a policy forbidding simultaneous submissions, withholding this information will only generate resentment down the line if more than one agent wants to represent your book.

Yes, even if that agent to whom you submitted 9 months ago has just never responded. Actually, it’s in your strategic interest to contact that non-responder to let her know that another agent is interested.

(c) Make sure ALL of your contact information is on the letter, either in the header (letterhead-style, as I have shown above) or under your signature. Again, you want to make sure that the agent of your dreams can call you up and rave about how much she loved your submission, right?

(d) Make absolutely certain that the letter includes the title of your book, just in case the letter and the manuscript end up on different desks. (Yes, it happens. Don’t ask; just prepare for the contingency.)

Everyone comfortable with the cover letter? For more tips on how to construct one with aplomb, please see COVER LETTERS FOR SUBMISSIONS (where do I come up with these obscure category titles?) on the list at right.

2. Title page
ALWAYS include this, if ANY manuscript pages have been requested — yes, even if you have already sent the first 50 pages, and are now sending the rest of the book. (If you have never formatted a professional manuscript before, please see the YOUR TITLE PAGE category at right.)

Why? Long-time readers, chant it with me now: because the submission looks more professional that way.

Also, like the cover letter, the title page renders it easy for an agent to track you down. Believe me, if the agent of your dreams falls in love with your manuscript, you’re going to want to hear about it right away.

3. The requested pages in standard format, unbound in any way.

The operative word here is requested. If an agent or editor asked you for a partial, send PRECISELY the requested number of pages. Don’t fudge here — even if your novel features a tremendous cliffhanger on p. 51, if the agent of your dreams asked for the first 50 pages, send only the first 50 pages, period.

Actually, in this instance, you should send only the first 50 pages even if they do not end in a period. Even if the designated last page ends mid-sentence, stop there.

As to sending pages in standard manuscript format, please, don’t get me started again the desirability of sending professionally-formatted submissions. For a month after I run a series on standard format , the rules keep running through my head like a nagging tune.

If you’re brand-new to reading this blog and thus successfully avoided my recent series on the subject, or have somehow avoided my repeated and vehement posts on standard format for manuscripts over the last three years, please see the MANUSCRIPT FORMATTING 101 and STANDARD FORMAT ILLUSTRATED categories on the list at right.

For the benefit of those of you who are going to blow off that last piece of advice because you’re in a hurry — oh, I know that you’re out there — allow me to add something you would have learned from those posts on formatting: a manuscript intended for submission should not be bound in any way.

Oh, and do use at least 20-lb, bright white paper. Cheaper paper can begin to wilt after the first screener has rifled through it. Yes, it does increase the already quite substantial cost of submission, but this is one situation where being penny-wise can cost you serious presentation points.

4. Synopsis, if one was requested, clearly labeled AS a synopsis.
With fiction, when an outline is requested, they usually mean a synopsis, not the annotated table of contents appropriate for nonfiction. For nonfiction, an outline means an annotated table of contents.

Most of the time, though, what an agent will ask to see for either is a synopsis.

As I mentioned earlier in this post, I haven’t done a synopsis how-to in a while, so I shall be revisiting it beginning this coming weekend. For those of you in a greater hurry, please check out the HOW TO WRITE A SYNOPSIS category at right. (How do I come up with these category titles?)

5. Author bio, if one was requested.
An author bio is a one-page (double-spaced) or half-page (single-spaced) plus photo account of the submitting writer’s professional credentials. Typically, when an agent submits a manuscript or book proposal to editors, the author bio is tucked immediately at the end of the manuscript or sample chapter.

6. A SASE big enough to fit the entire manuscript.
This should be automatic by now, but to recap for those of you who will read this weeks or months from now in the archives: that’s a self-addressed, stamped envelope, for those of you new to the game.

Always use stamps, not metered postage, for the SASE. Why? Because since 9/11, someone who wants to mail a pre-metered package that weighs over two pounds via USPS has to tote it to a post office. Due to the paper-consumptive rigors of standard format, one rarely, if ever, meets a full-length manuscript that weighs less than two pounds.

When you send requested materials via mail (as opposed to submitting as an e-mail attachment), include in your submission packet an envelope or box addressed to yourself, along with sufficient postage for the safe return of EVERYTHING you have submitted, not just a #10 envelope so the agency may contact you to ask for more pages. If you feel like being really, really considerate, it’s nifty to include a #10 SASE, so the agent may contact you to ask for more pages, but in the age of e-mail and relatively inexpensive long-distance calling, that request is unlikely to come via regular mail.

Send a SASE large enough for the return of your materials EVERY time, regardless of whether the agency (or publishing house) to whom you are submitting has actually asked for a SASE. If the requested pages fit in a Manila or Priority Mail envelope, it’s perfectly acceptable to fold a second one in half, stamp and address it, and tuck it in the submission package.

How does one handle this when using a box as a SASE? Well, since it would be impracticable to fold up another Priority Mail box inside, if you have been asked to send so many pages that you need to pack ‘em in a box, paper-clip a return mailing label and stamps to your cover letter, along with a polite request that the agent would affix both to the shipping box in the event of rejection.

To be on the safe side, explain HOW you want them to reuse the box: peel the back off the mailing label, stick it over the old label, affix new postage, and seal. You didn’t hear it from me, of course, but sometimes, they evidently have trouble figuring it out.

You can also nab one of those tough little everything-you-can-cram-in-here-is-one-price Priority Mail envelopes, self-address it, add postage, and stick it into the box. If you don’t care if your manuscript comes back to you a little bent, this is a wonderfully cash-conscious way to go. Those envelopes are surprisingly tough, in my experience — what are they made out of, kryptonite? — and while the pages don’t look too pretty after a cross-country trip in them, they do tend to arrive safely.

In case you couldn’t tell, I’m not a big fan of writers over-investing in impressive return postage. It’s bad enough that we writers are expected to underwrite the costs of agencies rejecting our work. (Which is, effectively, what the SASE accomplishes, right?) If you’re getting the manuscript back, it’s because they’ve rejected it. Who cares if the pages show up on your doorstep bent?

“But Anne,” I hear the ecology-minded writers out there murmur, “surely it would be easier, cheaper, and environmentally friendlier to ask the agent or editor to recycle the submission pages if s/he rejects it?”

Yes, it would be all three, but I would strenuously advise against making this request of any agency or publishing house that doesn’t state directly on its website or in its agency guide listing that it will recycle rejected manuscripts. Most won’t, but many, many agencies will instruct their Millicents to reject any submission that arrives without a SASE.

Do you really want to chance it?

7. Optional extras.
If you want to send a second, business-size envelope SASE as well, to make it easy for them to request the rest of the manuscript, place it at the bottom of the packet (and mention it in your cover letter.)

It’s also a good idea to include a self-addressed, stamped postcard for the agency to mail to you to acknowledge receipt of the manuscript. To generate a chuckle in a hard-worked Millicent, I always liked to send a SASP that looked like this — although with a stamp attached, of course:

Don’t worry about this causing trouble; it doesn’t, and you will have proof that they received it. This is important, because manuscripts do go astray from time to time.

8. Pack it all in a durable container that will keep your submission from getting damaged en route.

Why, this suggestion seems strangely familiar, somehow…oh, yes, we spent all of yesterday’s post talking about it.

And that, my friends, is the low-down on the submission packet. Don’t forget that EVERYTHING you send to an agency is a writing sample: impeccable grammar, punctuation, and printing please. No smudges or bent corners, either.

Make it all pretty and hope for the best. And, of course, keep up the good work!

Posted on - No Comments on Synopsis-writing 101, part X: the seductive power of the well-constructed synopsis. (Or two.)

Synopsis-writing 101, part X: the seductive power of the well-constructed synopsis. (Or two.)

Yesterday, in the midst of a discussion about how to banish annoyance about having to summarize your beautifully complex plotline or subtly nuanced argument in just a few pages from your synopsis — because nothing, but nothing, frames writerly resentment about practicalities better than a synopsis, unless it’s a query letter or pitch — I suggested working out your (completely legitimate) aggressions in other, more constructive manners.

Like screaming at your imaginary friend or jousting with the end of your couch. Try christening a particularly unattractive throw pillow Millicent and giving it to your favorite dog to worry; pull up a chair, grab some popcorn, and enjoy the show.

I don’t mean any of this humorously. (Okay, so I don’t mean it only humorously.) The agent-seeking process and road to publication genuinely frustrating, even for the lucky few for whom it is speedy. Don’t keep it inside, festering in your guts.

But for heaven’s sake, don’t loose it on an agent or editor until after you’ve signed a contract with ’em. Ideally, not even then.

Instead, show that you are professional enough to approach the synopsis as a marketing necessity it is — and that you understand agents’ and editors’ time constraints by getting to your point as rapidly as possible.

Here’s a novel thought on how to do that: what if you crafted the first paragraph of your synopsis as carefully as the first paragraph of your book? Not merely by including a hook, that much-recommended-by-English-comp-teachers-everywhere grabber of an initial sentence intended to suck the reader directly into the story of a novel or memoir, but by presenting a vivid impression of your fascinating protagonist in a situation rife with conflict, bolstered by juicy and unusual details that appeal to one or more of the reader’s visceral senses?

Or, for a NF book that isn’t a memoir, how about opening with a blazingly interesting anecdote that illustrates the vital impact of your subject matter upon real life, told in similarly rich detail?

It’s just a suggestion. I can tell you from long experience, though, that it’s just a good a way to grab Millicent’s attention in a synopsis as it is to wow a contest judge in an entry. Acting fast, literarily speaking, is great strategy when dealing with super-fast readers.

Speed of probable reading should never be far from a savvy synopsis-writer’s mind. Why? Well, agents do NOT ask writers for synopses because they are too lazy to read entire books or because they cherish a secret antipathy for literature: they ask for synopses because they receive so many submissions that, even with the best of wills, they could never possibly read them all.

Sorry. If I ran the universe, not only would manuscripts be judged purely upon the quality of their writing by book-loving souls who would read every submission in full, but there would be free merry-go-rounds in every schoolyard, college tuition would cost nothing, lions and tigers would want nothing more than to cuddle up to humans and purr — and my schedule would permit me to post before the wee hours of the morning on a more regular basis.

However, as a glance at the clock clearly tells me, I do not, in fact, run the universe. Unfortunate.

Let me approach this diamond-hard truth — the one about from a slightly different angle, because understanding this complex phenomenon is vitally important to a writer’s mental health and happiness during the querying and submission stages: in order to get picked up, a submission not only needs to strike an agent (and, at a big agency, her screeners) as both wonderful and marketable — it needs to do so QUICKLY.

Why, I hear you shout in the general direction of the heavens? The sheer volume of manuscripts from which they have to select the handful they will represent. As a direct result of the imperative to narrow down the competition as early in the game as possible, most submissions are — are those of you new to this blog sitting down? — rejected on the first page, most query letters within the first paragraph, and most synopses within the first two.

Aren’t you glad you sat down first?

The synopsis, then, is one of your few chances to make your work jump up and down and scream: “Me! Me! I’m the one out of 10,000 that you actually want to read, the one written by an author who is willing to work with you, instead of sulking over the way the industry runs!”

Mind you, I’m not saying that you SHOULDN’T sulk over the often arbitrary and unfair way the industry runs: actually, it would be merely Pollyannaish NOT to do that from time to time. Vent as often as you please.

But it simply is not prudent to vent anywhere near an agent or editor whom you want to take on your work — and certainly not in the tone of the synopsis. The synopsis’ tone should match the book’s, and unless you happen to be writing about deeply resentful characters, it’s just not appropriate to sound clipped and disgruntled.

Actually, you might want to avoid it even if your characters are deeply resentful, because Millicent and her cronies see so many synopses written in that particular tone. Cleaving to it, even if it’s genuinely representative of the book’s voice, may well render it harder for your submission to get noticed as unique.

It’s human nature, I’m afraid, for past experience to color one’s perception of the new. In Millicent’s case, the foibles of last 150 synopses she’s read — or 1500, or 15,000 — will almost certainly affect her assessment of the next one she reads.

I believe the colloquial term for this sort of reaction is knee-jerk.

Again, I’m sorry to have to report just how easy it is for a synopsis to trigger the rejection response. As I believe I have mentioned before, I don’t run the universe; I only write about it.

Because it is safe to assume that Millicent’s super-itchy finger will be on the rejection button for the entire time she’s reading your synopsis — perhaps even literally on the rejection button, if you have submitted it via e-mail; as I’ve mentioned often before, it’s significantly easier and faster to reject an e-mailed submission or query — you’re not only going to want to grab her attention quickly. You’re also going to want to make sure that the synopsis you send her serves precisely the purpose you wish.

Is this a good time to suggest that a synopsis that a writer might choose to send with a query letter actually serves a slightly different purpose than one that an agent asks one to send along with the first 50 pages or the entire manuscript?

Yes, I am about to suggest that you might want to come up with different versions to suit the different occasions. Take some nice, deep breaths, and that dizzy feeling will pass in a few seconds.

I’m going to try to make the differences as clear as humanly possible.

The Query Synopsis
Naturally, any synopsis is going to summarize the book’s contents, but the synopsis accompanying a query packet has to meet a few specialized criteria in order to be successful. If a query letter is a verbal hallway pitch, the synopsis destined to be tucked into a query envelope is the surrogate for the book itself, enabling you to lay out the plot at greater length than a paragraph in a query letter permits.

The primary purpose of a query synopsis, then, is to prompt the agent or editor to ask to see the first 50 pages — or, if you’re lucky, the entire manuscript, right?

Let me repeat that, because it’s important: the purpose of the query synopsis is to garner a request for pages, not to cause the agency screener to set it down with a sigh and say, “What a beautiful story. Now I don’t need to read the book.”

Remember how during the summer, I talked at length about how landing an agent and/or finding a publisher is about convincing them to fall in love? If the query letter is the personal ad, the query synopsis is the coffee date.

But let’s not kid ourselves here: its goal is seduction.

Which is why you’re going to want to include all of those juicy, original details early on — as with any good seduction, you’re going to want to make a great first impression that conveys an intriguing promise of untold glories to come. Make it clear what is fresh and different about this book from anything else they’re likely to read this year — or this decade, for that matter.

How are you going to pull that off? How is this for starters: make the book sound well-rounded and satisfying, providing enough detail to pique Millicent’s interest, but not so much that the screener begins to wonder if you’ve sent the synopsis or the first few pages of the book. When in doubt, stick to the strongest dramatic arc or argument in the book.

In other words, tell a good story, but don’t get bogged down in the details. For heaven’s sake, though, don’t be a tease; PLEASE don’t make the very common mistake of not explaining how the plot is resolved.

Yes, yes, I know — I brought this up earlier in this series, but leaving out the ending is such a common rookie synopsizer mistake that it bears revisiting. A synopsis is the place to show off what a clever plotter or argument-monger you are, not to tease with vague hint about what might happen.

To put it even more bluntly: this is not the time to conceal your favorite plot twist, as a delightful surprise for when the agent requests the entire book. Revealing it now will SUBSTANTIALLY increase the probability that the rest of the book will get read, in fact.

Why? Well, agents and editors tend not to be very fond of guessing games — or, as Millicent likes to call them, “those damned writer tricks that waste my time.”

So ending your synopsis on a cliffhanger on the theory that they will be DYING to read the rest of the book to find out how it all ends seldom works. Remember, agency screeners are suspicious people: if you don’t show how the plot works itself to a conclusion, they may well conclude that you just haven’t written the ending yet.

Next!

And realistically, there tends to be a fairly large time gap between when an agent or screener reads a query synopsis and when our Millicent can expect to be holding the manuscript in her hot little hands to find out what’s going to happen next. It’s not a profession that attracts the type of person who automatically skips to the last page of a murder mystery to find out who dunnit, after all.

Even if it did, trust me, anyone who is going to be reading a synopsis in an agency is going to be aware of the probable time lag before the suspense can possibly be relieved. If she scans the mail eagerly every day and pounces upon the submission the instant it appears, it’s still bound to be at least a few weeks.

Tell me, cliffhanger-lovers: when’s the last time that you set a book down at an exciting point, walked away for a month, then came back to it?

The Submission Synopsis
Within your submission packet, a requested synopsis serves quite a different function from the query synopsis, which (as I mentioned above) is expected to summarize the entire book. In a packet of requested materials, though, the synopsis has a different goal: to convince the agent or editor that the rest of the book is every bit as interesting and action-packed as your first 50 pp.

From the requesting agent’s POV, a submission synopsis is the substitute for the rest of the book. In other words, it is a marketing tool, intended to get the agent or editor to ask to see the rest of the book.

Repeat that last paragraph like a mantra while you are constructing your synopsis.

Before any super-literal reader reaches for a hatchet and chops every bit of premise from his synopsis, let me caution against going too wild with the cuts — it would be a mistake, obviously, not to mention anything that happens in the first 50 pages at all. Since the agent already has your partial in hand, however, your submission query can gloss over the premise much more quickly than in a query synopsis.

If you’re thinking, “My, but something about this rings half a dozen bells in the back of my weary head,” give yourself a gold star: I discussed this strategy in a post last week, in talking about clever ways to chop lines and paragraphs off a too-long synopsis. As I mentioned then, the vast majority of synopses spend FAR too much page space establishing the premise; move along.

I hear some of you out there grumbling. “But Anne,” you cry, “isn’t it the job of the first 50 pp. to inspire such interest in the reader that she wants — nay, longs — to read the rest of the book?”

In a word, yes, but not alone.

Usually, agents (and their screeners; remember, even if an agent asks you to send pages, she is usually not the first person in the building to read them, even if she REALLY liked you in a pitch meeting) will read the requested chapter(s) first, to see if they like the authorial voice, THEN turn to the synopsis.

Thus, it is relatively safe to assume that Millicent doesn’t need you to spend a page of the synopsis setting up the premise and introducing the protagonist. Remember, her eyes, like most agents’ and editors’, have been trained to spot and regard repetition as one of the seven deadly sins.

The others, in case you’re interested, are Boring, Incorrectly Formatted, Rude Approach, Confusing, Been Done, and Vague.

The submission synopsis is where you demonstrate to their hyper-critical eyes that you are not merely a writer who can hold them in thrall for a few isolated pages: you have the vision and tenacity to take the compelling characters you have begun to reveal in your first chapter through an interesting story to a satisfying conclusion.

The synopsis, in short, is where you show that you can plot out a BOOK.

For this reason, it is imperative that your synopsis makes it very, very clear how the first 50 pp. you are submitting fits into the overall arc of the book, regardless of whether you are submitting fiction or nonfiction. But don’t forget to make the rest of the book sound interesting, too.

If your head is whirling from all of this, or if it’s starting to sound as though your synopsis will need to be longer than the book in order to achieve its goals, don’t worry. Tomorrow — or actually, my clock tells me, later today — I shall cover some tips on how to avoid the most common synopsis bugbears, as well as how to slim it down if it becomes overlong.

That’s right, gang: it’s time for another of my trademark troubleshooting checklists. Keep up the good work!

Posted on - No Comments on The submission packet, part II: “So many manuscripts, so little time.” — Millicent

The submission packet, part II: “So many manuscripts, so little time.” — Millicent

Well, when I digress, no one can say that I don’t do it thoroughly: having begun thinking about the problems that typically assail a first-time submitter, I realized that I have at least a few days’ worth of ostensibly wise, potentially helpful, and possibly witty things to say on the subject. As is true of so many of the hills dotting the long and curvy road to publication, knowing what the way ahead holds can help the aspiring writer avoid taking any of the multitude of wrong turns.

Since I doubt I can milk that metaphor any further, let’s move on to pastures new — or at any rate nearby.

To put it another way: isn’t it amazing just how much there is to know about the ostensibly straightforward task of printing out requested materials, placing them in an appropriate mailing container, and sending them off to an agent or editor?

Underscore presents itself: you all know NEVER to submit unrequested pages, right?

Why? Because almost universally, unsolicited manuscripts are rejected unread. Even at the rare agency or publishing house that accepts unrequested manuscripts, it’s going to end up in what’s known as the slush pile, the stack of submissions that stretches, Dr. Seuss-style, skyward, awaiting the day when someone will have the time to review them.

It can take a LONG time just to go through the manuscripts they asked to see. Care to guess how tempting that fact renders tossing aside those they didn’t request?

Long-time readers, pull out your hymnals and sing along: because agencies and publishing houses get so many submissions that their PRIMARY goal is to weed out the one they are reading at the moment. The faster they can do that, the better for them.

Yet despite the ubiquity of the reject-the-unsolicited-on-sight policy, amazingly few of the writers rejected for doing so are even aware that jumping the gun caused it. Like aspiring writers who submit without a SASE, with too much material, or without following the strictures of standard format, gun-jumpers usually receive exactly the same form-letter rejection as writers whose work was rejected for writing-related reasons.

So they keep submitting incorrectly time after time, never understanding that a few relatively simple changes could get the pros to take their manuscripts more seriously. It saddens me.

Do I see a raised hand or two out here? “Um, Anne?” I hear a few quick-reasoning readers pipe up. “Since submitting via e-mail would obviate the lack-of-SASE problem entirely, and since if I send my materials as an attachment to an e-mail, Millicent the screener won’t know how many pages I’ve submitted unless she reads through them all, wouldn’t I pretty much always be better off submitting my work electronically?”

Well, you could make a good argument for that, computer-huggers. While an unsolicited e-submission will, admittedly, tend to meet the same fate as an unsolicited paper submission — a quick and quiet rejection — e-submission does undoubtedly have many perqs. It’s substantially cheaper than printing up and mailing a submission, for one thing, especially so for writers submitting to US agents from outside the country, not to mention less wasteful of paper. Agencies often respond to e-queries more rapidly than paper queries, and an electronic submission may easily be e-mailed around the office.

So if I were in the market for an agent (which, thank the gods, I’m not), would I be querying and submitting electronically? No, I can’t say I would.

Why are paper submissions are worth all the effort and expense? Well, for starters, they are typically read more closely then e-mailed submissions, for the extremely simple reason that people read faster on a screen. Electronic rejection is as easy as Millicent’s hitting a button a nanosecond after a sentence displeases her — far, far less energy- and time-consuming than having to dig out the SASE, reach for the form rejection letter to stuff inside it, insert the rejected manuscript, and eventually carry the whole shebang to the mail room.

Yes, you read that correctly: Millicent;s begrudging, mercurial attention to your first printed page is the BETTER option. The world is a strange place.

Also, a writer can control more factors in hard copy. As much as a pain as pulling a physical submission packet together may be, at least you know that the formatting will show up on the other end as you want it.

“Wha–?” I hear the more computer-reliant of you out there exclaiming.

I hate to be the one to break it to you (although that’s never stopped me yet, I notice), but if you e-mail a submission, you have absolutely no way of knowing that all of your precious formatting arrived intact. Copying and pasting a writing sample into the body of an e-mail (or one of those little comment boxes on agencies’ websites) will, naturally, eliminate most of the formatting, but even if you have included the pages as a Word attachment, different operating systems and versions of Word can play havoc with the cosmetic attributes of a page.

Given the choice, I would advise opting for paper submission.

While I’m on the subject of stuffing your submission into a box, let me bring up a rather important piece of advice I forgot to mention yesterday: as desirable as it might be for your pocketbook, your schedule, and the planet, do NOT send your manuscript in a box that has already been used for another purpose.

You know what I mean, don’t you? We’ve all received (or sent) that box that began life as an mail-order shipping container, but now is covered with thick black ink, crossing out the original emporium’s name. My mother takes this process even farther, turning the obfuscating lines into little drawings of small creatures cavorting on a cardboard landscape.

As dandy as this recycling is for birthday presents and the like, it’s considered a bit tacky in shipping a submission. Which is unfortunate, as the ones from Amazon tend to be a perfect footprint for manuscripts. Don’t yield to the temptation, though.

“But wait!” I hear the box-savvy cry, “those Amazon boxes are about 4 inches high, and my manuscript is about 2 inches high. Wouldn’t a box that size be too big?”

In a word, no.

In general, it’s better to get a box that is a little too big than one that’s a little too small. To keep the manuscript from sliding around and getting crumpled, insert wads of bubble wrap around it. (This technique will also make a larger-sized Priority Mail box work.)

If you’ve been asked to send more than one copy of a manuscript — not all that uncommon after you’ve been picked up by an agent — insert a piece of brightly-colored paper between each copy. Just make sure it’s not construction paper, or the color will rub off on your lovely manuscripts.

I can feel some of you getting restive under the onslaught of so many dos and don’ts, so instead of throwing any more at you today, I’m going to give you the opportunity to put some of what we’ve learned into practice.

That’s right; it’s example time again. Hold your applause, please, until we’re done.

Submission scenario 1: After months on end querying her short story collection, WHAT I DID FOR LOVE AND OTHER DRY-CLEANING ANECDOTES, Antoinette receives an e-mail from Clara, the agent of her dreams, asking to see the whole manuscript. Alternately overjoyed and petrified (a very common twin mental state at this juncture, incidentally, although even amongst ourselves, we writers tend to talk only about the joy), she prints up her manuscript that very day and rushes it into the nearest cardboard container.

She makes it to the post office five minutes before it closes. When she plunks down the hefty box and asks to overnight it, she turns pale at the price, but pays it anyway. Exhausted but happy, she rushes home to plan what she’s going to wear for her appearance on Oprah.

Afraid to miss Clara’s response — which, naturally, she begins to expect within a day of learning that Clara has received it through the magic of delivery confirmation — Antoinette cancels her gym membership, turns down Eugene’s seven requests to have dinner with him, and gives up reading my blog in order to pursue the more rewarding activities of staring at her e-mail inbox and repeatedly checking to see that her phone is working.

Clearly, madness has taken hold of her.

A couple of weeks later, another agent asks to see the first 50 pages. Before Clara’s request, this prospect would have thrilled Antoinette beyond words, but now, she does not even respond. “I’ve already committed to Clara,” she tells kith, kin, and the neighbor who comes over to complain about Antoinette’s having turned her phone’s ringer up to glass-shattering levels, so she won’t miss calls when she’s in the shower. Or a coma.

An anxious three months pass before Clara returns the manuscript to her, its rejection explained only by a boilerplate: we regret that your manuscript does not meet our needs at this time.

Okay, what did Antoinette do wrong here? (Hint: what she did wrong here probably didn’t have any impact whatsoever on whether the manuscript got rejected or not. But it was still a faux pas.)

Antoinette’s first error was to overnight the manuscript. It was hugely expensive — and completely unnecessary. It would have gotten exactly the same read had she sent it via the much cheaper Priority Mail, or even regular mail. (Book rate is very, very slow, so I wouldn’t recommend it.)

Also, one suspects, in her rush to get it out the door and into an agent’s hands, she neglected to sit down and give it a final once-over, reading it IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD. It’s also not a bad idea to flip through the manuscript as it prints out to make sure that no pages are smudged or missing.

Since we are talking about Antoinette here, I’ll spare you the story about the time I forgot to check, and page 47 of my master’s thesis was nowhere to be found. My defense turned a mite ugly as a result.

The more interesting question here is why would Antoinette, or any other aspiring writer, spend money unnecessarily on postage? One of two reasons, typically.

First, many writers assume — wrongly — that an overnighted package is taken more seriously in an agency’s mailroom. In their minds, the mail sorter says takes one look at that FedEx package and cries, “My God! This must be urgent!” and runs it directly into the agent’s office, where it is ripped open immediately and perused that very day.

Just doesn’t happen anymore, although it may have 20 years ago, at the dawn of overnight cross-country shipping. At this point in human history, though, writers have done this too often for an overnighted package to generate any enthusiasm at all at the average agency. Now, overnight packaging is just another box.

Save yourself some dosh.

Antoinette’s other mistake was to put the rest of her submissions on hold, effectively granting the agent of her dreams an unrequested and totally unnecessary exclusive look at the manuscript.

Oh, you can see her reasoning easily enough: if her top pick offered representation, she wouldn’t need to query or submit anymore. But since Clara didn’t — and took her own sweet time saying so — Antoinette just took 8 weeks of potential submission (and querying) time and threw it out the window.

Sometime later in her writing career, she may wish she had that time back. The most probable first expression of that wish: about 35 seconds after she reads Clara’s form-letter rejection.

I can think of couple of reasons — and good ones — to keep submitting and querying right up to the moment an agent makes you an offer. First, finding and landing the right agent for your work can take some serious time — if your book is genuinely ready to send out, why wait a month (or more) to hear back from each?

Second, few agents assume that a good writer will be submitting to only one agency at a time; if there isn’t competition over you, they tend to conclude that no one else is interested.

Long-time readers, chant it with me now: unless an agency SPECIFICALLY says that it will accept only exclusive submissions, it does not expect them. The writers’ conference rumors that say otherwise are just not true.

Third — and I’m sorry to have to say this, Antoinette, but it’s true — for the sake of your long-term happiness, it’s never a good idea to hang all of your hopes on a single submission. This is a tough business; being realistic about that can help take some of the sting out of rejection. Keep plowing forward.

Signing off for today, but a few more submission tips follow tomorrow. In the meantime, keep up the good work!

Posted on - No Comments on The romance of querying and submission — and a few more words of wisdom about the SASE

The romance of querying and submission — and a few more words of wisdom about the SASE

A psychologist friend of mine told me recently that recent research demonstrates that the brain can respond as dramatically to recalled memories as to present life; sometimes, she says, the mind will experience flashbacks AS current events. I’m fascinated by this, not only as a memoirist (and yes, the memoir that was supposed to come out a couple of years ago is still tied up in legal knots; thanks for asking), but as a novelist. To be specific: I’ve been working very hard on my next novel lately, and if my cats didn’t remind me occasionally that they do not possess opposable thumbs or the ability to open cabinets (well, okay, MOST cabinets), they would probably be forced to start nibbling on my toes under my desk to stave off imminent starvation.

I’m inclined to blame this on the way that the creative process colonizes the writer’s brain. The cats seem inclined to blame it on me, which I suppose amounts to more or less the same thing: if it can’t wait until I polish off the end of the chapter, it’s probably not going to happen.

If any of you writers out there don’t know what I’m talking about, ask your kith and kin what you’re like during periods of intensive writing. You may be unusually good at jumping back and forth between the creative and observational parts of your brain, but if you’re writing on a regular basis, I’m betting that those who have the good fortune to live and work with you have built up a stockpile of anecdotes about how you space out on the minutiae of quotidian life when you’re writing hard.

Oh, you thought you were the only one? Far from it. Little things like laundry, taking vitamins, watering plants, and checking e-mail seem to slip unnoticed out of the working writers’ consciousness in the middle of a writing jag — and don’t even get me started on how the amnesia about practicalities can intensify in the face of an imminent deadline.

I suspect that this is a necessary side effect of the alchemy of creation. Because, really, in order to render our characters’ lifeworlds gripping on the page, we writers have to create them in our minds every bit as vividly and in all of the detail of a vitally important memory. That’s a pretty absorbing task, isn’t it? With a pretty gratifying payoff, potentially: if we do our job very well indeed, we might create a story, a situation, a character that seems to the reader to have stepped straight out of real life.

Only better.

Is it that same is-it-real-or-is-it-Memorex trick of the brain, I wonder, that would allow a reader to fall in love with a character in a novel? As Mario Vargas Llosa wrote in THE PERPETUAL ORGY:

A handful of fictional characters have marked my life more profoundly than a great number of the flesh-and-blood beings I have known.

He’s talking about a literary orgy, incidentally, not a physical one: quite a lot of the book is about his passionate decades-long love affair with the entirely fictional Emma Bovary. And who can blame for falling in love with her, really? She’s a pretty absorbing character.

Do I sense those of you who are trying to get queries and/or submissions out the door becoming a bit restless in the face of these musings? “I’m as fond of the creative haze as anyone else,” I hear some of you stalwart souls say, “but right now, most of my writing time is getting eaten up by the process of trying to sell my work. So if you don’t mind my asking, what does any of this have to do with the very practical concerns we’ve been discussing for the last few weeks?”

A couple of things, actually. First, in the throes of agent-seeking, it can be pretty easy to forget that Millicent and others like her who screen queries and submissions actually are looking to fall in love with some writer’s work.

Yes, you read that correctly: even the most virulent rejection-generator is usually eager to discover a novel that pulls him immediately into its lifeworld, or a memoir that wrings his heart, or the next Emma Bovary. I don’t think it’s at all accidental that agents and editors so often describe their first responses to submissions in the language of attraction: you’re going to love this book, it’s a sexy topic, it didn’t grab me, I can’t get this book off my mind, I just didn’t fall in love with the protagonist.

Set those to music, and you’ve got a pop song. As hard as it may be to believe, Millicent is waiting to be swept off her feet.

Which is why, in case you’ve been wondering, I tend to discuss querying and submission in romantic terms: the query letter is a personal ad for your book; you want attract not just any agent, but the one that’s the best match for you and your work; the first page needs to seduce Millicent into wanting to read on; the chemistry between an editor and a book matters deeply. In addition to everything else we writers are trying to create, we also need to inspire love.

Querying sounds a bit more noble put that way, doesn’t it? Feel free to use this argument the next time some non-writer gapes at the amount of time you’ve invested in trying to land an agent; generating love can take some time.

My second reason for bringing up this high-falutin’ topic is, I’m afraid, disappointingly prosaic. Yesterday, I started to answer a very practical question about SASEs, and I seem to have gotten sidetracked. I can only plead that I was absorbed in a manuscript.

Hey, now that I come to notice it, my laundry seems to have piled up, too. And what on earth could the cats want?

To remedy at least the first of these situations, let’s recap: why, in these days of growing environmental awareness, is the writer expected to send a SASE (that’s stamped, self-addressed envelope to the rest of the population) in anticipation of a rejected manuscript’s return?

As a writer, freelance editor, and writing teacher, I hear permutations of this question all the time. “I understand why I need to include a SASE for a query,” aspiring authors tell me, “but do I really need it for the submission? It’s not as though I’m going to be able to reuse the manuscript after it’s passed through the mail twice, anyway. Can’t I just ask them to recycle it instead?”

In a word, no. In several words, no, no, no, no, no, no, NO!

To explain why, I explained the history behind the SASE yesterday: part of its original purpose was not just to save agencies the cost of postage, but also to render submissions cheaper for the writer. It was also intended to preserve copyright by allowing the author ostensible control about whose grimy paws were on the manuscript when.

Writers tend to forget this in the cyber age, when huge chunks of writing can be transferred from one end of the planet to the other with the simple push of a button (yes, of course I know that the world is not as flat as that image implies. Don’t stop me now; I’m on a roll), but technically, in order to retain copyright over your own writing, you need to control where and when it is read by others. Writing I post on this blog, for instance, is under my control, since I dictate where people can view it; I could disable RSS feeds, if I wanted. (Oh, the power! The power!) If I sent the same posts out via e-mail, they could end up anywhere, forwarded far beyond my knowledge.

When you send uncopyrighted material off to an agency or publishing house — to a credible one, anyway — you and your readers there are both operating on the tacit assumption that they will not reproduce your work without your permission. You are not, in effect, authorizing them to show it to anyone else until you sign a contract that explicitly grants them the right to do so.

When you send a SASE, you are implicitly asserting your right to control where your work is sent next. It conveys an expectation that if they reject it, they will mail it back to you, rather than forwarding it to the kind of pirate press that is currently cranking out the 8th, 9th, and 10th installments in the Harry Potter series.

I hear the one in which Harry fights a dragon actually isn’t bad.

As I believe I have mentioned before, this is a tradition-bound industry; it has historically been slow to change. No matter how good the logic against some of its long-held norms, this one did not change at all until there were some very tangible benefits on the agents’ end to altering it.

For example, the anthrax scare convinced some agencies to accept e-mailed queries and submissions. And the post 9/11 requirement to tote heavy packages to the post office prompted some agencies to start recycling rejected manuscripts, rather than having the lowest intern on the totem pole — the one who aspires to Millicent’s job someday — wheel a paper-loaded dolly up out of the building.

But practice, most agencies still adhere to the old norms. Don’t believe me? Thumb through any of the standard agency guides, and count how many agencies mention that they recycle.

Spoiler alert: your thumb is going to get pretty tired before you find one.

Like so many other aspects of the querying and submission process, at one time, the use of the SASE carried greater benefits to the writer than it does now, but time has hardened courtesies into demands, and habits into traditions. Today, if you do not include a SASE with your submission, you are perceived to be thumbing your nose at the traditions of people you are trying to impress.

As satisfying as that may be, allow me to suggest that it might not be the best way to convince an agent of your Socratic intellect and lamb-like willingness to take direction.

So while my long-standing affection for writers, trees, and the printed pages both work to produce would LOVE to be able to say dispense with the SASE for the manuscript’s return in favor of a simple #10 envelope, it would not be in your best interest to fling away the old norms.

The only alternative that I have seen work in practice — and that only rarely — is to include a line in the cover letter, POLITELY asking the agency to recycle the manuscript if they decide not to offer representation and mentioning the business-sized SASE enclosed for their reply. Do be aware, however, that this strategy sometimes backfires with screeners trained to check first for a manuscript-sized SASE: as I mentioned yesterday, it’s not unheard-of for the Millicents of the world to toss aside such a manuscript to be tossed aside without reading the cover letter.

As I believe I may have mentioned before, I don’t make the rules of submission; I only try to render them comprehensible. Let’s all pray that when Millicent does engage in the summary rejection of the SASEless, she flings that precious ream of paper into a recycling bin.

Knowing the likelihood of that happening, I feel as though I should go off and plant a tree now. Or perhaps reread MADAME BOVARY.

Instead, I’m going to be intensely practical for a moment and tell you PRECISELY how to play the SASE game correctly. The basic rule of thumb is to include a container and enough postage for the recipient to be able to ship any materials you may have submitted back to you. Thus:

When you send a paper query (as opposed to the e-mail variety), include a stamped envelope addressed to yourself; if you want to get fancy (and remove some of the suspense down the line), go ahead and use the agency’s address as the return address. If you are sending more than 4 pages of text along with your query — if the agent asked for an author bio, for instance, or a synopsis, make sure that the postage on your query’s SASE is sufficient to get all of those pages back to you.

Do this EVERY time, regardless of whether the agency you’re querying actually asks for a SASE on its website or in its blurb in the standard agency guides.

A #10 (business-size) envelope is the norm to accompany queries, and stamps are universally preferred over metered postage. Since the agency will be popping the returned materials into the nearest mailbox, the stamps you use should be those currently in use in the AGENCY’s country of residence, not yours.

This means that if you are submitting to a US-based agency or publishing house from outside the country, you will need to dig up some US stamps. Since foreign post offices often sell these at a considerable mark-up, you can save a lot of money if you buy the stamps directly from the US Postal Service online.

When you send requested materials via mail (again, as opposed to e-mail submissions), include in your submission packet an envelope or box addressed to yourself, along with sufficient postage for the safe return of EVERYTHING you have submitted. If you want to be really considerate, you may also include a #10 SASE, so the agent may contact you to ask for more pages, but in the age of e-mail and relatively inexpensive long-distance calling, that request is unlikely to come via regular mail.

Again, do this EVERY time, regardless of whether the agency (or publishing house) to whom you are submitting has actually asked for a SASE.

If the requested pages fit in a Manila envelope, it’s perfectly acceptable to fold a second one in half, stamp and address it, and tuck it in the submission package. If you have been asked to send so many pages that you need to pack ‘em in a box, paper-clip a return mailing label and stamps to your cover letter, along with a polite request that the agent would affix both to the shipping box in the event of rejection.

You HAVE been sending cover letters with your submissions, right? If not, please see the aptly-named COVER LETTERS FOR SUBMISSIONS category on the list at right — just sending a manuscript all by itself is considered a bit rude.

And you do know that every time you send requested materials, you should write REQUESTED MATERIALS in great big letters in the lower right-hand corner of the submission envelope, don’t you? If you have been asked to submit electronically, include the words REQUESTED MATERIALS in the subject line of the e-mail.

This will help your submission to land on the right desk, instead of in the slush pile. (Or the non-existent recycling bin.)

Okay, I feel that I’ve been both philosophical and practical enough for one day’s post; time to get back to that novel. Keep up the good work!

Posted on - No Comments on Entr’acte: waiting by the telephone — or the mailbox, or the e-mail…

Entr’acte: waiting by the telephone — or the mailbox, or the e-mail…

Hello, campers –

In keeping with my periodic semi-lazy Sunday break tradition (translation: I’m only working a 8-hour day today, and I’d like to keep it that way), I’ve decided to take advantage of a switch in topics to re-run a post from last year. Actually, now that I’ve finished running through it, it’s not so much a re-run as a rewrite, but the fact remains that it seemed like an apt time to dust off this example — US agents and editors are back from their long summer hiatuses (hiati?), and I know a lot of you are anxiously waiting to hear back from agents met at summer conferences.

So here it is, for the benefit of all of those writers out there who have had one eye on your e-mail in-box and the other on your telephone, not to mention checking the mailbox three times per day, waiting for a response to a submission. Enjoy!

A faithful reader who, for reasons best known to himself, has requested anonymity, wrote in recently with a couple of questions that I think would be of interest to everybody. So I have changed the identifiable information to preserve the secret identities of both author and agent, and am reproducing the essential questions here:

Agent Abraham Lincoln (note: not his real name, but a clever pseudonym) requested the full manuscript and I sent it three weeks ago. How long should I wait for him to make contact? Is it all right for me to call? I don’t want to pressure him, but I am desperate to move forward with the project. Oh, the anxiousness. Ah, the sleepless nights. I have never wanted anything more than to be a published author…

I know there are no set timelines for responses and such, but roughly how long should I wait before moving on?

Mystery Reader (another cunning substitution), there are short answers and long answers to these questions. The short: don’t even think about following up for 6-8 weeks, and when you do, DON’T CALL; e-mail or write.

In the meantime, Mysterious One, YOU should most definitely be moving on: get back to your writing projects. You might even consider sending out a few more queries, just in case.

On to the long answer. Since badgering an agent interested in your work will definitely NOT get him or her to read faster — in fact, it sometimes produces the opposite effect — so it is not a good course to pursue. In fact, most agents will regard follow-up calls or too-soon e-mails as a sign that the prospective client does not understand how the business works.

Which, as we have been discussing at length recently, is not an impression you want to give an agent you would like to sign you.

Why? Well, it tends to translate, in their minds, into a client who is going to require more attention at every step of the process. While such clients are often rewarding on many levels, they are undoubtedly more expensive for the agency to handle, at least at first.

Think about it: the agent makes his living by selling books to publishing houses. This means a whole lot of phone calls, meetings, and general blandishment, all of which takes a lot of time, in order to make sales.

So which is the more lucrative way to spend his time, hard-selling a current client’s terrific novel to a wavering editor or taking anxious phone calls from a writer he has not yet signed?

Uh-huh. Trust me, agent Abraham Lincoln already knows that you want to be published more than anything else in the world; unfortunately, telling him so will not impress him more.

How does he know? Because he deals with authors all the time — and this is such a tough business to break into that the vast majority of those who make it to the full-manuscript request are writers who want to be published more than anything else in the world.

Mystery Reader, you will be a much, much happier human being if you remember this. I can assure you that an agent who receives 800 or 1000 queries per week from glorious dreamers does not have the luxury of forgetting it.

You’re certainly not alone in thinking of your query or submission as if it emits a glow in the agency’s mail room, however. The average aspiring writer, bless his or her heart, tends to forget that the dream of publication is a fairly common one — thus that huge volume of queries through which Millicent sifts five days per week, each of which is presumably from someone who yearns for publication.

Because, really, querying is FAR too hard on the heart (not to mention the wrists) to keep doing if you don’t want success that much, isn’t it?

The very intensity of the longing can sometimes blur an aspiring writer’s view of the agent-finding process — or indeed, the period when one’s agent is shopping one’s book around to editors. Even the most successful author’s career is stuffed to the gills with periods when s/he can do nothing but wait.

This is precisely Mystery Reader’s dilemma, I’m afraid. All you can do is wait — at least for 6 weeks or so, or (to trot out my favorite rule of thumb) for twice the turn-around time the agency has listed in an agency guide blurb or on its website.

Which is another way of saying that there is no hard-and-fast rule that may be applied to every agent at every agency. Sorry.

The reason that there are no set timelines, except for ones that the agents may tell you themselves, is that a TREMENDOUS amount of paper passes through the average agency’s portals, and yours is almost certainly not the only full manuscript requested by Mr. Lincoln within the last couple of months. Yours goes into the reading pile after the others that are already there — and if that feels a little unfair now, think about it again in a month, when a dozen more have come in after yours.

Most agents read entire manuscripts not at work, but in their off hours. In all probability, yours will not be the only MS sitting next to his couch. Also, in a big agency like Lincoln’s, it’s entirely possible that before it gets to the couch stage, it will need to be read by one or even two preliminary readers. That takes time. Furthermore, the vast majority of the publishing industry goes on vacation from mid-August until after Labor Day, so there is always a big crunch around this time of year, while the agency is working through the summer’s backlog.

He may well read it on vacation, but actually, with an entire manuscript, I would be extremely surprised if you heard back in under a month. But if he didn’t give you a timeframe, 6-8 weeks is generally considered a professional length of time to wait.

In the meantime, though, you are under no obligation not to query or follow up with any other agent. (See earlier comment about the advisability of sending out a few queries now.)

That, too, is SO easy for an excited writer to forget: until you sign an agency contract, you are free to date other people, literarily speaking.

Really. No matter how many magical sparks there were between the two of you at your pitch meeting, even if Mr. Lincoln venerable eyes were sparkling with book lust, it honestly is in your best interest to keep querying other agents until Mr. Lincoln antes up a firm offer.

Until that ring is on your finger, keep playing the field.

And where does that leave you? Waiting by the phone or mooning by the mailbox, of course.

For those of you who have never been a heterosexual teenage girl, this may be a new problem, but for those who have, this probably feels very, very familiar. It’s hard to act cool when you want so much to make a connection. Yes, he SAID he would call after he’s read my manuscript, but will he? If it’s been a week, should I call him at the agency, or assume that he’s lost interest in my book? Has he met another book he likes better? Will I look like a publication-hungry slut if I send an e-mail after three weeks of terrifying silence?

Auntie Anne is here to tell you: honey, don’t just sit by the phone; you are not completely helpless here. Get out there and date other agents, so that when that slow-reading Mr. Lincoln DOES call, you’ll have to check your dance card.

Of course, if another agent asks to see the manuscript, it is perfectly acceptable, even laudable, to drop Mr. Lincoln an e-mail or letter, letting him know that there are now other agents checking out your work. For the average agent, this news is only going to make your work seem all the more attractive.

See? I told you it was just like dating in high school.

Even after 6 weeks, you might want to e-mail, instead of calling. The last thing you want is to give the impression that you would be a client who would be calling three times per week. Calling is considered a bit pushy, and it almost certainly won’t get your work read any faster — unlike, say, an e-mail that mentions politely that there is now another agent reading it.

And yes, Agent #1 WILL want you to tell him that immediately. Over and above that, though, all you can do is (chant it with me now) WAIT.

Another great reason to keep querying and submitting while Agent #1 is taking his own sweet time getting back to you is the increasingly common phenomenon of agents not responding to queries or even submissions at all. Within the last year or so, literally dozens of very talented writers of my acquaintance have had manuscripts out to agents for four, five, or even six months without any response.

Heck, it’s now far from uncommon for agencies that accept e-mailed submissions simply to state on their websites, Please consider not hearing back as an indicator that we’re not interested.

This places the writer in a quandary, of course, because from the other side of the country (or the world), how on earth is it possible to tell the difference between a delay caused by a submission’s sitting on an agent’s coffee table, holding up take-out cartons until she has time to read it, one that springs from an unannounced rejection, and one triggered by the manuscript’s having gotten lost in the mail?

For this reason, I always advise my clients and students to include a self-addressed, stamped postcard with every submission, along with a request in the cover letter (you HAVE been including cover letters with your submissions, haven’t you?) that Millicent would write the date it arrived upon it and pop it in the mail upon opening the packet of requested materials. I find that this works far, far better than asking for e-mail confirmation, since complying requires far less effort on the part of agency personnel.

Hey, they’re busy.

What you SHOULDN’T do whilst waiting for a reply is waste your energy constructing a vivid justification for why the agent of your dreams has not yet gotten back to you — an exercise in creative fantasy in which I’ve seen aspiring writers starting mere hours after dropping the submission into the mail. It won’t help your chances; it will only enervate you.

Let me preemptively take the wind out of the sails of the most common of these middle-of-the-night musings: if you haven’t heard back, it’s not because the agent thinking about it or wants to talk with every other employee in the agency before talking it on; it’s because he hasn’t read it yet.

See why most agents get a bit defensive if a writer calls, demanding to know why it’s taking so long? Much like, if memory serves, teenage boys.

Oh, how I wish we had all outgrown that awkward stage.

Try to think of a slow response in positive terms. At many agencies, a submission has to make it past more than one level of Millicent before making it onto the agent’s desk at all — and yes, Mystery Reader, that’s usually still true even if one has met the agent at a conference. If Millie #1, Millie#2, or the agent had taken a dislike to your manuscript, it would have been stuffed into the SASE right away. (See why it’s fairly safe to assume that if you haven’t yet heard back, it hasn’t been read?) Rejections tend to be quicker than acceptances.

I know that this isn’t exactly the answer you wanted, Mystery Reader, but please, try to chill out for the next few weeks. Get working on your next book, because if this goes through, you will want to have it well in motion. Keep approaching other agents, because it can only be good for you if several are clamoring to represent you.

And be very, very proud of yourself for getting to the point in your writing that an agent as prestigious as Mr. Lincoln WANTS to read the whole manuscript. He doesn’t ask just anybody on a date, you know.

Try to be patient, and keep up the good work!

Posted on - No Comments on Query letter troubleshooting, part II: more toiling in the literary vineyard

Query letter troubleshooting, part II: more toiling in the literary vineyard

Happy Labor Day, all! I was tickled to find this image from the Book of Hours to gladden our hearts today, because it is such an accurate depiction of how so many aspiring writers view the work of querying these days: a long, toilsome effort aimed toward impressing the powerful folks in the white castle on the hill — who may or may not be paying attention — under a sky that (we hope) conceals at least a few minor deities rooting for the underdog’s eventual success.

Oh, right — I was the only writer who felt that way while I was trying to find the right agent. Thanks for clearing up that little misconception.

But on the off chance that I wasn’t the lone writer who ever shivered in the face of seemingly unalterable industry coldness, I feel an obligation to point out from the other side of the Rubicon that even those newest to querying are not as entirely helpless in the face of it as we writers tend to tell ourselves we are. Although much of a writer’s progress along the road to publication is dependent upon factors outside her control — fads in style, fashions in content, and what kind of memoir has garnered the most scandals recently, to name but three — how she presents her work to the industry is in fact entirely under her own control.

Which is a really, really nice way of saying that from a professional reader’s point of view, scads of query letters traject themselves like lemmings straight from the envelope into the rejection pile with scarcely a pause in between. Sadly, the vast majority are rejected for reasons that don’t necessarily have anything to do with the potential personality fit between the author and agent, the agent’s ability to sell the book in question, or even the quality of the writing.

Why, you cry? Because agents and their screeners read hundreds of the darned things per week: even if only 20 of them share the same basic mistake — and trust me, more of them will — the 21rst query that carries even a shade of similarity is likely to trigger a knee-jerk reaction so strong that even Dr. Pavlov would shake his head and say, “No kidding? Just because the letter was addressed to Dear Agent, instead of an individual?”

Oh, yes, Dr. Pavlov, there are few epistolary errors that engender a stronger — or quicker — negative response than a Dear Agent letter. But that’s merely the best-known of the notorious query-reader pet peeves…and I’m getting ahead of myself.

Call me zany, but if a query elicits a rejection for any reason other than that the storyline or argument in the proposed book didn’t grab Millicent or her boss, my first question is not, “Oh, how could the screener have made such a mistake?” but “May I have a look at that letter, so see how the writer may improve it?”

Why do I tend to leap straight to that conclusion, you ask? Experience, mostly. If there is a single rule of thumb that may be applied at every stage of any successful author’s career, it’s that it ALWAYS behooves us to look critically at our own writing before assuming that the only possible explanation for frowned-upon writing lies in the eye of the predisposition of the reader to frown.

My, that was a convoluted sentence, wasn’t it? Let me put it more simply: Millicent may indeed be a bit rejection-happy at times, but any writer can learn how to avoid provoking her. As with a manuscript, the writer of a query will virtually always be better off taking steps to improve what she can control than blaming the rejection upon other factors.

It is possible, in other words, to learn from one’s own mistakes, even in the current agency environment, where the vast majority of queriers are never told precisely what made Millicent slide their letters directly into their SASEs with a copy of the agency’s prefab one-size-fits-all rejection note.

In the spirit of trying to avoid that dismal fate, I began running through a checklist of some of the most common query letter mistakes yesterday. Let’s recap, shall we?

(1) Is my query letter longer than a single page in standard correspondence format?

(2) If my query letter just refuses to be shorter, am I trying to do too much here?

(3) If my query letter is too long, am I spending too many lines of text describing the plot?

(4) Is my query letter polite?

(5) Is it clear from the first paragraph on what precisely I am asking the agent to represent?

(6) Does my letter sound as though I am excited about this book, or as if I have little confidence in the work? Or does it read as though I’m apologizing for querying at all?

(7) Does my book come across as genuinely marketable, or does the letter read as though I’m boasting?

Please do take the time to re-read your query before you answer these questions or the ones to come. Yes, even if some of these points sound a trifle redundant to those of you who have been reading my blog for a while: you would be well within your rights to think, honestly, don’t all of us know by now to avoid sounding bitter in a query letter? Or to be polite while doing it?

Well, probably so — but humor me here, because queriers often do not change anything but the first paragraph, address, and salutation between each time they sent out their letters, more or less insuring that a mistake made once will be replicated a dozen times. It’s quite easy to fall into the habit of pumping out those queries without really pondering their content — or whether this particular letter is the best means of marketing to that particular agent.

In short, it’s worth reviewing what’s going out every once in a while. Which, coincidentally, brings me to the next question on the checklist:

(8) Have I addressed this letter to a specific person, rather than an entire agency or any agent currently walking the face of the earth? Does it read like a form letter?

Many aspiring writers approach quite a few agents simultaneously — and with good reason. At this point in publishing history, when many agencies don’t even respond to e-mailed queries if the answer is no, waiting to hear back from one agent before approaching the next is poor strategy. One-by-one queries can add years to the agent-finding process.

Do I hear some restless murmuring out there? “But Anne,” I hear some of you conference veterans protest, “I heard that some agents will become furious if they find out that a writer is sending out many queries simultaneously. I don’t want to scare them away from my book by breaking their rules right off the bat!”

I’m not sure why this rumor remains so pervasive, because exclusivity requests almost invariably refer to submissions, not queries — and without exception, agencies that prefer to have exclusive looks at either make that fact PERFECTLY OBVIOUS in their listings in the standard agency guides, on their websites, and at conferences. So if you have checked to ascertain that the agent of your dreams — or at least the next on your list — does not have an exclusivity policy, you should assume that s/he doesn’t.

Trust me, if an agent who does prefer an exclusive peek doesn’t want other agents seeing it, s/he will let you know. Until then, it’s a waste of your valuable time to grant a de facto exclusive to someone who hasn’t asked for it. (For some tips on dealing with an actual request for an exclusive, if and when it comes up, please see the EXCLUSIVES TO AGENTS category on the list at right.)

I suspect that the astonishing persistence of the rumor that most agents secretly crave exclusives (and thus penalize queriers who don’t read their minds and act accordingly) is a direct result of agents’ standing up at writers’ conferences and saying, “For heaven’s sake, don’t send out mass queries — if I see a query that’s clearly been sent to every agent in the book, I send straight it into the rejection pile.”

Since everyone in the room will nod sagely in response, the agent will not unnaturally assume that the entire audience knows that s/he is referring not to the practice of querying several agents simultaneously, but to the astonishing common feat of sending (often via e-mail) an IDENTICAL query letter to, say, a hundred agents all at once. (And if you don’t know why that’s a bad idea, you might want to check out this archived post before you launch a flotilla of your own.)

As we have discussed, a letter designed to please all is unlikely to be geared to the specific quirks and literary tastes of any particular agent — one of the many reasons that this shotgun approach seldom works. The other, believe it or not, is that mass submitters often render the fact that they don’t know one agent on their lists from another by sending out what is known in the biz as a Dear Agent letter. As in one that begins:

Dear Agent,

I haven’t the vaguest idea who you are or what you represent, but since the big publishing houses don’t accept submissions from unagented authors, I come to you, hat in hand, to beg you to represent my fiction novel…

Why, when there is so much to resent in this (probably quite honest) little missive, would the salutation alone be enough to get this query rejected without reading farther? Well, to folks who work in agencies, such an opening means only one thing: the writer who sent it is sending an identical letter to every agent listed on the Internet or in one of the standard agency guides.

Willy-nilly, with no regard to who represents what and consequently who is likely to be interested in the book at hand.

Which means, they reason, that it is unlikely to the point of laughability that the book being proposed is going to fit the specific requirements and tastes of any of the agents currently domiciled at the agency. And, most will additionally conclude, the writer hasn’t bothered to learn much about how the publishing industry works.

Since virtually any Millicent will simply pitch a Dear Agent letter into the reject pile, if not actually the trash (Dear Agent letter-writers seldom know to include SASEs), it’s in your best interest to make it quite, quite obvious to whom you are addressing your missive. In fact, the query most likely to succeed is one that is specialized not only in the salutation, but in the first paragraph as well.

How, you ask? Good question.

(9) Do I make it clear in the first paragraph of the letter SPECIFICALLY why I am writing to THIS particular agent — or does it read as though I could be addressing any agent in North America?

This is a corollary of the last, of course — to put it another way, writers aren’t the the only ones screaming at the heavens, “Why me? Why me?” Agents scream it, too, albeit with a slightly different meaning.

No, but seriously, agents (and their screeners) wonder about this. Given half a chance and a martini or two, many agents will complain vociferously about queries that read as though the writer simply used a mail merge to address letters to every agent listed on a particular website or in a given guide.

Those of you who have been following this blog for a while may find this question SLIGHTLY familiar, and for good reason: this is a NOTORIOUS agents’ pet peeve.

So it’s worth taking a look at your query letter and asking yourself if it answers the question: there are hundreds and hundreds of literary agents in the United States alone — why did you choose this one, out of all others, to query? What specifically about this agent’s track record, literary tastes, and/or bio led you to say, By gum, I would like this person to represent my work?

And no, in this context, because she is an agent and I desperately want to sell my book, is not a reason likely to impress Millicent. She hears it too often.

Remember, agents — like most other people — tend to be proud of their best work: if you want to get on their good side, showing a little appreciation for what they have done in the past is just good strategy. Especially if you can honestly compliment them on a project they really loved, or one that was unusually difficult to sell.

See why I kept urging you earlier this summer to ask those panels of agents at conferences some pointed questions about their favorite projects? I was just looking to help you glean some useful information.

I picked this little trick up not at writers’ conferences, but in academia. When a professor is applying for a job, she is subjected to a form of medieval torture known as a job talk. Not only is she expected to give a lecture in front of the entire faculty that is thinking of hiring here, all of whom are instructed in advance to jump on everything she says with abandon, but she is also expected to have brief private meetings with everyone on the faculty first.

It’s every bit as horrible as it sounds, like going through a series of 20 or 30 interviews with authors who think simply everyone in the universe has read their work. (Everyone smart, anyway.) If you’re the job candidate, you’d better have at least one pithy comment prepared about each and every faculty member’s most recent article, or you’re toast.

Gee, I can’t imagine why I didn’t want to remain in academia. But it did teach me something very valuable indeed: pretty much every human being affiliated with every book ever published likes to be recognized for the fact.

And it’s so very easy to work a compliment into a query letter without sounding cheesy or obsequious! If the agent you are querying has represented something similar to your work in the past, you have a natural beginning: “Since you so ably represented X’s book, I believe you may be interested in my novel…”

I had lunch a while back with a writer who used this method in a pitch with triumphant success. The agent was blown away that the writer had taken the time to find out whom she represented and do a little advance reading.

There are many ways to find out what an agent has represented. Check the acknowledgments of books you like (authors often thank their agents), or check the agency’s website to see whom the agent represents. If all else fails, call the book’s publisher, ask for the publicity department, and ask who the agent of record was; legally, it’s a matter of public record, so they have to tell you.

Actually, with small publishers, this isn’t a bad method for finding out what they are looking to publish. I once had a charming conversation with an editor at a small Midwestern press, who confided to me that when she had acquired the book about which I was inquiring, the author did not yet have an agent. Sensing an opportunity, I promptly pitched my book to her — and she asked me to send her the first fifty pages right away.

Moral: sometimes opportunities are hiding in some unexpected places. As, for instance…

(10) If I met this agent or editor at a conference, or am querying because I heard him/her speak at one, or picked him/her because s/he represents a particular author, do I make that obvious immediately?

I am surprised at how often writers seem reluctant to mention this, but since such a low percentage of the aspiring writers out there attend conferences (under 4%, according to the last estimate I saw), attending a good one that the agent you’re querying also attended is in fact a minor selling point for your book: the prevailing wisdom goes that writers who make the investment in learning how to market their work professionally tend to have more professional work to present.

A kind of old-fashioned notion, true, but if you’re a conference-goer, one you should be riding for all it is worth.

If you have heard the agent speak at a conference, read an article she has written in a writer’s magazine or online, or even just noticed that your favorite author thanked her in the acknowledgments of a book you liked, mention that in the first line of your query letter. If you have no such personal reason, be polite enough to invent a general one: “Since you represent literary fiction, I hope you will be interested in my novel…”

I would suggest being even more upfront than this, if the conference in question was a reputable one and you did in fact attend it. Why not write the name of the conference on the outside of the envelope, in approximately the same place where you would have written REQUESTED MATERIALS had you pitched to the agent successfully there? And if you are an e-querying type, why not mention it in the subject line of the e-mail?

Oh, and lest I forget to mention it later in this series:

(11) Am I sending this query in the form that the recipient prefers to receive it? If I intend to send it via e-mail, have I double-checked that the agency accepts e-mailed queries?

Stop laughing, hard-core web fiends. The publishing world runs on paper — it’s far from unusual for a prestigious agency not to accept e-submissions at all. Even agencies with websites (which not all of them maintain, even today) that accept submissions directly through the website often employ agents who prefer paper queries, even from writers residing in foreign countries for whom getting the right stamps for the SASE is problematic. (Don’t worry, those of you reading this abroad: I’m going to be talking next week about how to deal with the stamp problem.)

Double-check the agency’s policy before you e-query. This information will be in any of the standard agency guides, and usually on the website as well.

If you’re in any doubt, query via regular mail — strategically, it’s a better idea, anyway.

Yes, you read that correctly. Generally speaking, I’m not a fan of querying via e-mail, for the exceedingly simple reason that it’s far, far less work to reject someone by the press of a single button than by stuffing a response into a SASE. A truly swift-fingered Millicent can reject 50 writers online in the time that it would take her to reject 10 on paper.

Not to mention the fact that the average reader scans words on a screen 70% faster than the same words on paper. (Or at least she did the last time I checked the statistics.) I can’t conceive of any writer who has thought about it actively longing to have Millicent spend less time reading his letter than she already does, can you?

The relative speed of scanning e-queries is why, in case you’re wondering, quite a few of the agencies that actively solicit online queries tend to respond more quickly than those that don’t. Or not at all — which means that it’s also worth your while to check an agency’s policy on responding to e-queries before you approach them; many have policies that preclude responding to a querier if the answer is no.

I sense an unspoken question hanging in the air right now. Go ahead; ask.

“But Anne,” I hear many of you shout, “what happens if I accidentally send an e-query to an agent who doesn’t like them, or a paper query to one who prefers to be approached electronically? That won’t result in an automatic rejection, will it?”

Not necessarily, no. But let me ask you this: who would you prefer to read your letter, an agent calmly going through a stack (or list) of queries, or an agent whose first thought upon seeing your epistle is, “Oh, God, not another one! Can’t any of these writers READ? I’ve said in the last ten years’ worth of Herman’s Guides that I don’t want to be queried via e-mail!”

I don’t know about you, but given my druthers, I would select the former.

Call me old-fashioned, but I believe that just as it’s polite to address a person the way he prefers to be addressed, rather than by a hated nickname, a courteous writer should approach an agent in the manner she prefers to be approached. Those with strong preferences either way seldom make a secret of it; double-check before you send.

And before anyone out there asks: yes, most agents will assume that a writer worth having as a client will have gone to the trouble of learning something about their personal preferences. If they have expressed a pet peeve in one of the standard agency guides, they will assume that you are aware of it.

While we’re on the subject of double-checking, allow me to sneak in one more quick question before I sign off for the evening:

(12) Am I absolutely positive that I have spelled the agent’s name correctly, as well as the agency’s? Am I positive that the letter I have addressed to Dear Mr. Smith shouldn’t actually read Dear Ms. Smith? Heck, am I even sure that I’m placing the right letter in the right envelope?

I hear some titters out there, but you wouldn’t BELIEVE how common all of these gaffes are. The last is usually just the result of a writer’s being in a hurry to get the next set of queries in the mail, and tend to be treated accordingly, but the first two constitute major breaches of etiquette.

And yes, an agent with a first name that leaves gender a tad ambiguous is every bit as likely to resent an incorrect salutation as a Rebecca or Stephen would. Often more, because a Cricket, Chris, or Leslie would constantly be receiving queries apparently addressed to someone of the opposite sex.

If you’re in serious doubt, call the agency and ask point-blank whether the agent is a Mr. or Ms. (Quick note for those querying US agents from other parts of the world: currently, Mr. or Ms. are the only two options; unless a woman makes a point of identifying herself as a Miss or Mrs., Ms. is the proper salutation.)

I know, I know: you’ve heard 4500 times that a writer should NEVER call an agency until after he has a signed representation contract in hand or the agent has left a message asking him to call back, whichever comes first. While it is quite true that allowing the agent to set the level of familiarity in the early stages of exchange is good strategy, most offices are set up to allow a caller to ask a quick, anonymous question, if he’s polite about it. As long as you don’t ask to speak to the agent personally and/or use the occasion to pitch your book, you should be fine.

Have you noticed how many of these tips boil down to some flavor of be clear, do your homework, and be courteous? That’s not entirely accidental: as odd as it may seem in an industry that rejects so many so brusquely, manners honestly do count in this business.

As my grandmother was fond of saying, manners cost nothing. But as I am prone to tell my clients and students, not exhibiting courtesy can cost an aspiring writer quite a lot.

So sit up straight, brush your teeth, and help little old ladies across the street; it will be great practice for working with an agent or editor.

More of the checklist follows tomorrow, of course. In the meantime, keep up the good work!

Posted on - 3 Comments on Query letter troubleshooting, or, no, Virginia, you don’t want to make the same mistakes as everyone else

Query letter troubleshooting, or, no, Virginia, you don’t want to make the same mistakes as everyone else

Happy Labor Day weekend, everybody! This is one of my favorite three-day holidays because, of course, most U.S. workers wouldn’t have weekends at all were it not for organized labor spending decades pushing for a 5-day work week. Seems appropriate, somehow, that so many folks get a day off to commemorate that achievement — and to celebrate child labor laws, OSHA, and other Really Good Ideas that have made workplaces across the country safer for all. (Not to mention less Dickensian.)

I’m sorry to have skipped a couple of days of posting, because I know that, appropriately enough, many, many aspiring writers stateside use this particular long weekend to prepare their next barrages of query letters and submissions. I like to be checking in often during query-heavy periods, to answer readers’ last-minute questions. However, since Millicent and her cronies will be dragging into the office two days hence, only to be greeted by (in some cases) a month’s worth of queries and submissions, it’s probably not the world’s worst idea to hold off for a week or so before you mail yours off, if only to wait until Millie’s in a better mood.

Ask a writer to justify anything, and you’re likely to get a well-stuffed paragraph of response, eh?

Seriously, though, I’m glad to devote the week to come to diagnosing and treating some of the ailments from which query letters and SASEs commonly suffer. (Yes, believe it or not, queriers often misunderstand the proper function of the SASE or leave it out altogether.) I’d much, much rather spend an extra week on the topic than to have any of you kicking yourselves a month from now, wishing you’d queried differently.

Do I see some hands being thrown skyward out there? “But Anne,” I hear those of you with query letters on the point of being stuffed into already-addressed envelopes, “isn’t this a trifle redundant? After all, you’ve been talking for the last few posts about big problems to which query letters are prone, so aren’t you preaching to the choir here?”

You’ve got a point there, hand-flingers: I, too, would dearly like to believe that all of my bright, brilliant, talented, and undoubtedly gorgeous and civic-minded readers already know to avoid the major pitfalls. In fact, over the course of the last three years (can you believe I’ve been posting for that long?), all of us here at Author! Author! have worked pretty hard to produce that outcome.

Go, Team Literate!

I must confess, though, that I worry about the reader who found this blog only a week ago, my friends, as well as the one who started reading faithfully, say, last April. These fine folks have not yet lived through one of my troubleshooting series — and, hard as it may be to imagine, not everyone has the hours — or, at this point, days — to spare to troll my archives. (Helpful hint to those in a hurry: the HOW TO categories on the list at right contain the briefest sets of explanations of a number of basic writerly skills, like query-generating; lengthier, more detailed accounts lurk under other category headings.)

I’m not going over this material again only for the sake of new or archive-shy readers, however. Even if a writer’s been at it a while, it can be pretty hard to see the flaws in one’s own query letters — and for some reason I have never been able to fathom, even aspiring writers savvy enough to be routinely soliciting feedback on their manuscripts often guard their queries jealously from any human eyes other than Millicent the agency screener’s.

Whose peepers, as those of you who have been visiting this blog for a good long time are already aware, are not generally charitably-oriented. So please, even if you are a querying veteran, at least cast your eye over this list of common query turn-offs.

Why? Well, for most aspiring writers, it takes quite a bit of rejection to open their eyes to the possibility that their missives themselves might be problematic. Okay, out comes the broken record, because I honestly do think the misconceptions around rejection are harmful to good writers: unfortunately, writers all too often automatically assume that it’s the idea of the book being rejected, rather than a style-hampered querying letter or a limp synopsis.

But how is this possible, without a level of mental telepathy on the agency screener’s part that would positively stun the Amazing Kreskin?

Are the rejecting agents seeing past the initial packet to the book itself, decreeing from afar that the writing is not worth reading — and thus that the writer should not be writing? Do they have some sort of direct cosmic connection to the Muses that allows them to glance at the first three lines of a query and say, “Nope, this one was last in line when the talent was handed out. Sorry,” before they toss it into the rejection pile?

No, of course not. Only editors have that kind of direct telephone connection to the demi-gods.

Yet this particular fear leaps like a lion onto many fledgling writers, dragging them off the path to future efforts: it is the first cousin that dangerous, self-hating myth that afflicts too many writers, leading to despair, the notion that if one is REALLY talented, the first draft, the first query, and the first book will automatically traject one to stardom.

It never – well, almost never — turns out like that: writing is work, and what gets the vast majority of queries rejected is a lack of adherence to professional standards. Which can, my friends, be learned, as we’ve seen over the last few posts.

But what if you already have a query letter that meets all the technical criteria, and it’s still not getting the responses you want? Pull up your chairs close, boys and girls: it’s time for the master class on querying.

Today, we’re going to begin to learn the fine art of diagnosis.

Word to the wise: even if you have already run your query through the wringer of my last set of diagnostic posts, you might want to cast your eye over these as well. Because the querying market is tighter than it was the last time I visited this issue — read: it’s as competitive now as it has been in my lifetime, and I’m not nearly so young as I look — I have beefed up the questions this time around. If you have already gone over your letter with an eye to my earlier advice, you should be able to sail through most of these questions; if not, you may have a few surprises in store.

Before you begin to feel for your submission’s pulse, read over everything in your query packet IN HARD COPY and OUT LOUD: your query letter, synopsis, and, if you’ve been submitting it, first chapter. Better still, read them over AND have someone you trust read it over as well, checking for logical holes and grammatical problems. The best choice for this is another writer, ideally one who has successfully traversed the perils of the agent-finding ravine.

Let’s slap another broken record on the turntable: as much as you may love your mother, your spouse, and your best friend, they are, generally speaking not the best judges of your writing. Look to them for support and encouragement, not for technical feedback. Find someone whose opinion you trust – such as, say, a great writer you met at a conference, or the person in your writing group who keeps being asked to send sample chapters – and blandish her into giving your query letter and synopsis a solid reading.

(Lest you think I am casting unwarranted aspersions upon your mother, your spouse, or your best friend, let me add that my own fabulous mother spent her twenties editing the work of Philip K. Dick and others; fifty years later, she is one of the best line editors I have ever seen, in my professional opinion, but as she is my mother, I would never dream of using her as my only, or indeed even my primary feedback source. Naturally, that doesn’t stop her from line editing while she reads my work, as I do for hers — years of professional editing causes a particular type of myopia that prevents one from ever reading again without brandishing a vicious pen that attacks margins with the intensity a charging rhinoceros — but I respect my work enough to want first reader feedback from someone who was NOT there when I took my first toddling steps.)

Make sure that you read all of the constituent parts of your submissions in hard copy, not just on a computer screen. Proofreading is far easier – and more likely to be accurate — in hard copy. And I’m quite serious about treating this a final flight-check: don’t leave rooting out the proofreading and logic problems until the last minute, because it’s too easy to skip them when you’re in a hurry..

Once you have cleared out any grammatical or spelling problems and made sure your submission pieces say what you thought they were saying (you’d be surprised how many don’t), sit down with yourself and/or that trusted first reader and ask yourself the following questions.
Ready, campers? Let’s proceed.

(1) Is my query letter longer than a single page in standard correspondence format?
I covered this earlier in this series, but it bears repeating: even e-mailed queries longer than a page are seldom read in their entirety. I know it’s hard to cram everything you want to say to promote your work into a single page, but it’s just not worth it to go longer.

And please, for your own sake, don’t take the common escape route of shrinking the margins or the typeface; trust me, any screener, agent, editor, or contest judge with even a few weeks’ worth of experience can tell. (For a quick, visually-aid-assited run-down on why their being able to tell is bad news for the querier who does it, please see my last post.)

For those of you unclear on the difference between correspondence format and business format (or, to put it another way, those who are coming upon this checklist in my archives, rather than reading it as today’s post), please see my earlier post on the subject.

(2) If my query letter just refuses to be shorter, am I trying to do too much here?
Specifically, is your query trying to do more than get the agent to ask to see the manuscript?

Is it perhaps trying to convince the agent (or the screener) that this is a terrific book, or maybe including the plot, rather than the premise? Is it reviewing the book, rather than describing it? Is it begging for attention, rather than presenting the book professionally? Is it trying to suit the tastes of every agent to whom you might conceivably send it, rather than the one to whom it is currently addressed?

All of these are extremely common ways in which query letters over-reach. Don’t try to cram a half an hour’s worth of conversation about your book into a scant page; just present the information necessary to interest an agent in your manuscript, then STOP.

(3) If my query letter is too long, am I spending too many lines of text describing the plot?
The attempt to force the query to serve the purpose of the synopsis or book proposal is, of course, the most common letter-extender of them all. All too often, the plot or argument description overflows its alloted single paragraph so dramatically that other necessary features of the query letter — why the querier has selected THIS agent and no other, the intended readership, the book category — get tossed overboard in a desperate attempt to keep the whole to a single page.

The simplest fix for this, in most instances, is to reduce the length of the descriptive paragraph. Remember, your job here is not to summarize the book (that’s what the synopsis is for), but to pique enough interest to generate a request for pages. Keep it brief.

How brief? Well, let’s just say that if you can’t say the first two paragraphs of your query letter — the ones where you say why you are approaching that particular agent, the book category, and the premise — in under 30 seconds of normal speech, you might want to take a gander at the ELEVATOR SPEECH category at right.

(4) Is my query letter polite?
You’d be amazed at how often writers use the query letter as a forum for blaming the agent addressed for prevailing conditions in the publishing industry, up to and including how difficult it is to land an agent. But Millicent and her ilk did not create the ambient conditions for writers; treating them as though they did merely betrays a lack of familiarity with how the industry actually works.

And even if they had plotted in dark, smoke-filled rooms about how best to make writers’ lives more difficult, pointing it out either explicitly or implicitly would not not the best way to win friends and influence people. In my experience, lecturing a virtual stranger on how mean agents are is NOT the best tack to take when trying to make a new friend who happens to be an agent, any more than cracking out your best set of lawyer jokes would be at a bar association meeting.

I know — shocking.

I’ve seen some real lulus turn up in query letters. My personal favorite began, “Since you agents have set yourself up as the guardians of the gates of the publishing world, I suppose I need to appeal to you first…”

A close second: “I know that challenging books seldom get published these days, but I’m hoping you’ll be smart enough to see that mine…”

Remember, even if you met an agent at a conference (or via a recommendation from a client; I’ll be talking a bit about that next week) and got along with him as though you’d known each other since nursery school, a query is a business letter. Be cordial, but do not presume that it is okay to be overly familiar.

Demonstrate that you are a professional writer who understands that the buying and selling of books is a serious business. After hours staring at query letters filled with typos and blame, professional presentation comes as a positive relief.

Speaking of which…

(5) Is it clear from the first paragraph on what precisely I am asking the agent to represent?
This may seem like a silly question, but you wouldn’t believe how many otherwise well-written query letters don’t even specify whether the book in question is fiction or nonfiction. Or, as I mentioned earlier in this series, the book category. Or even, believe it or not, the title.

Why is it so VERY important to make absolutely certain that this information is clearly presented in the first paragraph? Because, as I mentioned last week, the vast majority of queries are not read in their entirety before being rejected.

Or, to put it another way: the first paragraph of your query is one of the very few situations in the writing world where you need to TELL, as well as show. If your first paragraph doesn’t tell Millicent either that the book in question is in fact the kind of book her boss is looking to represent or another very good reason to query her (having spoken to her at a conference, having heard her speak at same, because she so ably represented Book X, etc.), she is very, very likely to shove it into the rejection pile without reading any farther.

“But Anne,” I hear the more prolific of you protest, “I write in a number of different book categories, and I’m looking for an agent to represent all of my work, not just some of it. But won’t it be confusing if I list all of my areas of interest in the first paragraph of my query?”

In a word, yes — and generally speaking, it’s better strategy to query one book at a time, for precisely that reason. If you like (and you should like, if you have a publication history in another book category), you may mention the other titles later in your query letter, down in the paragraph where you will be talking about your writing credentials.

But in the first paragraph, no. Do you really want to run the risk of confusing Millicent?

(6) Does my letter sound as though I am excited about this book, or as if I have little confidence in the work? Or does it read as though I’m apologizing for querying at all?
We all know that writing query letters is no one’s idea of a good time. Well, maybe a few masochists enjoy it (if they’re really lucky, maybe they can give themselves a paper cut while they’re at it), but the vast majority of writers hate it, hate it, hate it.

Which, unfortunately, can translate on the page into sounding apprehensive, unenthusiastic, or just plain tired. Understandable, absolutely, but not the best way to pitch your work.

A query is not the place to express querying fatigue. Try to sound as upbeat in your seventeenth query letter as in your first. No need to sound like a Mouseketeer on speed, of course, but try not to sound discouraged, either.

While it is a nice touch to thank the agent at the end of the query for taking the time to consider your work, doing so in the first paragraph of the letter and/or repeatedly in the body can come across as a tad obsequious. Begging tends not to be helpful in this situation.

Remember, reading your query is the agent’s (or, more likely, the agent’s assistant’s) JOB, not a personal favor to you. No, no matter HOW long you’ve been shopping your book around.

By the way, if you have already pitched to an agent at a conference and she asked you to send materials, you do not need to query that same agent to ask permission to send them, unless she specifically said, “Okay, query me.” Many conference-goers seem to be confused on this point. In-person pitching is a substitute for querying, not merely an expensive extension of it.

And yes, this remains true even if many months have passed since that pitch session: if it’s been less than a year since an agent requested pages, there is absolutely no need to query, call, or e-mail to confirm that she still wants to see them. (If it’s been longer, do.) To the pros, being asked over and over again whether they REALLY meant that request is puzzling and, if it happens frequently, annoying.

(7) Does my book come across as genuinely marketable, or does the letter read as though I’m boasting?
In my many, many years of hanging out with publishing types, I have literally never met an agent who could not, if asked (and often if not), launch into a medley of annoyingly pushy, self-aggrandizing query letter openings he’s received. As I mentioned earlier in this series, they’ve already seen a lifetime’s supply of, “This is the greatest work ever written!”, “My book is the next bestseller!”, and “Don’t miss your opportunity to represent this book!”

Trust me, they don’t want to hear it again. Ever. (And if that’s news to you, please see my most recent post on the subject.)

So how do you make your work sound marketable? By identifying the target market clearly, and demonstrating (with statistics, if you can) both how large it is and why your book will appeal to that particular demographic.

Why, that sounds familiar, doesn’t it? Why, it’s almost as though I had been thinking ahead.

Perhaps that’s because figuring out how to identify your book’s target market and a few reasons that your book would appeal to that demographic were exercises we did earlier in the summer. (If you missed that part of the Book Marketing 101 series, I have carefully hidden the relevant posts under the obscure monikers IDENTIFYING YOUR TARGET MARKET and YOUR BOOK’S SELLING POINTS in the category list at right.)

Which means that all of you out there who have been following this series the whole time should give yourselves a big ol’ pat on the back: you’ve spent the summer assembling a serious writer’s bag of marketing tools, a collection that will, I hope, serve you well throughout the rest of your writing life. Learning to figure out a book’s ideal readership, how to identify a selling point, coming to describe a book in the manner the industry best understands — these are all skills that transcend the agent-finding stage of a writer’s career.

So well done, everybody. Tomorrow, I shall move on with the red flag checklist. In the meantime, keep up the good work!

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What should a query letter look like, anyway? Part IV: the good, the bad, and the shrunken

I’ve been talking for a few days about the goals of the query letter and how to achieve them without sounding as though you’re trying to sell the agent vacation home land in Florida. In that spirit, I thought some of you might find it useful to see what a really good query letter looks like. Not so you can copy it verbatim – rote reproductions abound in rejection piles – but so you may see what the theory looks like in practice.

To make the example more useful, I’ve picked a book in the public domain whose story you might know: MADAME BOVARY. (And if you’re having trouble reading it at its current size, try clicking on the image a couple of times.)

That’s an awfully good query letter, isn’t it? After the last few days’ posts, I hope it’s clear to you why: it that presents the book well, in businesslike terms, without coming across as too pushy or arrogant. Even more pleasing to Millicent’s eye, Mssr. Flaubert makes the book sound genuinely interesting AND describes it in terms that imply a certain familiarity with how the publishing industry works. Well done, Gustave!

(The date on the letter is when the first installment of MADAME BOVARY was published, incidentally; I couldn’t resist.)

For the sake of comparison, let’s assume that Mssr. Flaubert had not done his homework; what might his query letter have looked like then?

Now, I respect my readers’ intelligence far too much to go through point by point, explaining what’s wrong with this second letter. Obviously, the contractions are far too casual for a professional missive.

No, but seriously, I would hope that you spotted the unsupported boasting, the bullying, disrespectful tone, and the fact that it doesn’t really describe the book. Also, to Millicent’s eye, the fact that it was addressed to DEAR AGENT and undated would indicate that ol’ Gustave is simply plastering the entire agent community with queries, regardless of individual agents’ representation preferences. That alone would almost certainly lead her to reject MADAME BOVARY out of hand, without reading the body of the letter at all.

Setting aside all of these problems, there are two other major problems with this letter that we have not yet discussed. First, how exactly is the agent to contact Gustave to request him to send the manuscript?

She can’t, of course, because Mssr. Flaubert has made the mistake of leaving out that information, as an astonishingly high percentage of queriers do.

Why? I suspect it’s because they assume that if they include a SASE (that’s Self-Addressed Stamped Envelope, for those of you new to the trade, and it should be included with every query and submission), the agent already has their contact information. A similar logic tends to prevail with e-mailed queries: all the agent needs to do is hit REPLY, right?

Well, no, not necessarily; e-mailed queries get forwarded from agent to assistant and back again all the time, and SASEs have been known to go astray. I speak from personal experience here: I once received a kind rejection for someone else’s book stuffed into my SASE. I returned the manuscript with a polite note informing the agency of the mistake, along with the suggestion that perhaps they had lost MY submission. The nice agency assistant who answered that letter — very considerately, as it happens — grew up to be my current agent.

True story.

The moral: don’t depend on the SASE or return button alone. Include your contact information either in the body of the letter or in its header.

Gustave’s second problem is a bit more subtle, not so much a major gaffe as a small signal to Millicent that the manuscript to which the letter refers MIGHT not be professionally polished. Any guesses?

If you said that it was in business format, congratulations: you’ve been paying attention.

Any other ideas? Okay, let me infect the good query with the same virus, to help make the problem a bit more visible to the naked eye:

See it now? The letter is written in Helvetica, not Times, Times New Roman, or Courier, the preferred typefaces for manuscripts.

Was that huge huff of indignation that just billowed toward space an indication that favoring one font over another in queries is, well, a tad unfair? To set your minds at ease, I’ve never seen font choice alone be a rejection trigger (although font size often is; stick to 12 point). Nor do most agencies openly express font preferences for queries (although a few do; check their websites and/or agency book listings). However, I can tell you from very, very long experience working with aspiring writers that queries in the standard typefaces do seem to be treated with a touch more respect.

I know; odd. But worth noting, don’t you think?

Let’s take a look at another common yet purely structural way that good query letters send off an unprofessional vibe:

Not all that subtle, this: a query letter needs to be a SINGLE page. This restriction is taken so seriously that very, very few Millicents would be willing to turn to that second page at all, few enough that it’s just not worth adding.

Why are agencies so rigid about length when dealing with people who are, after all, writers? Long-time readers, chant it with me now: TIME. Can you imagine how lengthy the average query letter would be if agencies didn’t limit how long writers could ramble on about their books?

Stop smiling. It would be awful, at least for Millicent.

Fortunately, the one-page limit seems to be the most widely-known of querying rules. So much so, in fact, that aspiring writers frequently tempt Millicent’s wrath through conjuring tricks that force all of the information the writer wishes to provide onto a single page. Popular choices include shrinking the margins:

or shrinking the font size:

or, most effective at all, using the scale function to shrink the entire document:

Let me burst this bubble before any of you even try to blow it up to its full extent: this sort of document-altering magic will not help an over-long query sneak past Millicent’s scrutiny, for the exceedingly simple reason that she will not be fooled by it. Not even for a nanosecond. The only message such a query letter sends is this writer cannot follow directions.

Nor will an experienced contest judge, incidentally, should you be thinking of using any of these tricks to crush a too-lengthy chapter down to the maximum acceptable page length.

Why am I so certain that Millie will catch strategic shrinkage? For precisely the same reason that deviations from standard format in manuscripts are so obvious to professional readers: the fact that they read correctly-formatted pages ALL THE TIME.

Don’t believe the tricks above wouldn’t be instantaneously spottable? Okay, glance at them, then take another gander at our first example of the day:

Viewed side-by-side, the differences are pretty clear, aren’t they? And in the extremely unlikely event that Millicent isn’t really sure that the query in front of her contains some trickery, all she has to do is move her fingertips a few inches to the right or the left of it, open the next query letter, and perform an enlightening little compare-and-contrast exercise.

Just don’t do it. But avoiding formatting skullduggery is not the only thing I would like you to learn from today’s examples.

What I would also like you to take away from this post is the fact that, with one egregious exception, these were all more or less the same query letter in terms of content, all pitching the same book. Yet only one of these is at all likely to engender a request to read the actual MANUSCRIPT.

In other words, even a great book will be rejected at the query letter if it is queried or pitched poorly. Yes, many agents would snap up Mssr. Flaubert in a heartbeat after reading his wonderful prose – but with a query letter like the second, or with some of the sneaky formatting tricks exhibited here, the probability of any agent’s asking to read it is close to zero.

Let’s not forget an important corollary to this realization: even a book as genuinely gorgeous as MADAME BOVARY would not see the inside of a Borders today unless Flaubert kept sending out query letters, rather than curling up in a ball after the first rejection.

Deep down, pretty much every writer believes that if she were REALLY talented, her work would get picked up without her having to market it. C’mon, admit it, you’ve had the fantasy: there’s a knock on your door, and when you open it, there’s the perfect agent standing there, contract in hand. “I heard that your work is wonderful,” the agent says. “May I come in and talk about it?’

Or perhaps in your preferred version, you go to a conference and pitch your work for the first time. The agent of your dreams, naturally, falls over backwards in his chair; after sal volitale has been administered to revive him from his faint, he cries, “That’s it! The book I’ve been looking for my whole professional life!”

Or, still more common, you send your first query letter to an agent, and you receive a phone call two days later, asking to see the entire manuscript. Three days after you overnight it to New York, the agent calls to say that she stayed up all night reading it, and is dying to represent you. Could you fly to New York immediately, so she could introduce you to the people who are going to pay a million dollars for your rights?

Fantasy is all very well in its place, but while you are trying to find an agent, please do not be swayed by it. Don’t send out only one query at a time; it’s truly a waste of your efforts. Try to keep 7 or 8 out at any given time.

This advice often comes as a shock to writers. “What do you mean, 7 or 8 at any given time? I’ve been rejected ten times, and I thought that meant I should lock myself away and revise the book completely before I sent it out again!”

In a word, no. Oh, feel free to lock yourself up and revise to your heart’s content, but if you have a completed manuscript in your desk drawer, you should try to keep a constant flow of query letters heading out your door. As they say in the biz, the only manuscript that can never be sold is the one that is never submitted. (For a great, inspiring cheerleading essay on how writers talk themselves out of believing this, check out Carolyn See’s Making a Literary Life.)

There are two reasons keeping a constant flow is a good idea, professionally speaking. First, it’s never a good idea to allow a query letter to molder on your desktop: after awhile, that form letter can start to seem very personally damning, and a single rejection from a single agent can start to feel like an entire industry’s indictment of your work.

I’ve said it before, and I’ll say it again: one of the most self-destructive of conference-circuit rumors is the notion that if a book is good, it will automatically be picked up by the first agent that sees it. Or the fifth, for that matter.

This is simply untrue. It is not uncommon for wonderful books to go through dozens of queries, and even many rounds of query-revision-query-revision before being picked up. As long-time readers of this blog are already aware, there are hundreds of reasons that agents and their screeners reject manuscripts, the most common being that they do not like to represent a particular kind of book.

So how precisely is such a rejection a reflection on the quality of the writing?

Keep on sending out those queries a hundred times, if necessary. Because until you can blandish the right agent into reading your book, you’re just not going to know for sure whether it is marketable or not.

More querying tips follow anon. Keep up the good work!

Posted on - 1 Comment on What should a query letter look like, anyway? Part II: the inevitable effects of competition at the feeding bowl

What should a query letter look like, anyway? Part II: the inevitable effects of competition at the feeding bowl

As you may see, this summer’s litter of wee raccoonlets (I’d call them cubs, but the term fails to convey the relevant cuteness) have found our outdoor cat’s food bowl. In broad daylight, no less, with the kitty in question regarding them with singular disfavor from a few scant feet away. Since we fed the babies’ mother when she was a cub, and her parents when they were, I suppose I would be unreasonable to expect them to be shy. They scratch on my door when they’re hungry.

I don’t have a whole lot of leisure to watch them, unfortunately, because I’m still on relative hiatus (read: I’m writing this propped up on a couch, nearly buried in blankets, cats, and Kleenex, not the healthy person’s choice for stylish summer apparel), but by gum, I’m on the job. The task at hand: helping those of you new to constructing query letters learn to build a good one — and giving those of you who have been at it for a while some tips on making yours better.

To that end, my last couple of posts have been re-runs (yes, a bit lazy of me, but you try moving the cat who likes sleeping on top of my mousing arm) on what a query letter is and isn’t. For the rest of this week, I’m going to continue this trend — mostly, like today, combining some material from different past posts into fresh ones, then folding in some visuals. After we’re all good and clear on the basic concepts, I’ll move on to how to spot trouble spots in existing query letters. Sounds like fun, eh?

Well, okay, maybe not fun, but doesn’t it at least sound bearable?

At minimum, it should be exceedingly useful. Honest. Think of it as taking your query letter to the gym.

Now would be a great time to work on its muscle tone: for those of you who don’t know, most of the NYC-based publishing world goes on vacation from mid-August until after Labor Day. Throughout that sleepy, humid period, mail rooms back up and desks disappear under as-yet-to-be-read query letters and manuscripts, threatening to bury the lone, pale intern left behind to answer e-mails and phones (or, alternatively, the agent who likes to work uninterrupted, and thus took his vacation at some other time of year).

It’s not the best time to query or submit. Nor is immediately after Labor Day, when Millicent and her cronies return, groaning, to sort through that pile — if you picture the look on her face when she reappears in the office after the winter holidays, wincing at the sight of the thousands of envelopes sent by well-meaning keepers of New Year’s resolutions, you’re feeling the mood correctly.

Take a couple of weeks to polish your query or submission. Trust me, Millie will be in a better mood after the 10th or so.

Why — what a remarkable coincidence! I have a couple of weeks of query-burnishing posts planned. Why so many? Well, plenty of aspiring writers find the querying process quite intimidating.

And who can blame them, considering how short a query letter is supposed to be? “My God,” the little voice in the back of my head which I choose to attribute to you is saying, “how is all of that possible within the context of a single-page missive? How can I cram all I need to say to grab their attention in that little space?”

Um, are you sitting down? You don’t actually have the entire page to catch their attention; on average, you have about five lines.

Yes, you read that correctly.

While you already have the heart medication and/or asthma inhaler at the ready, it seems like a good time to add: most query letters are not even read to their ends by screeners.

Why? Because the vast majority of query letters disqualify themselves from serious consideration before the end of the opening paragraph.

Hey, I told you to sit down first.

Unfortunately, Americans are so heavily exposed to hard-sell techniques that many aspiring writers make the mistake of using their query letters to batter the agent with predictions of future greatness so over-inflated (and, from the agent’s point of view, so apparently groundless, coming from a previously unpublished writer) that they may be dismissed out of hand. Some popular favorites:

“This is the next (fill in name of bestseller here)!”
“You’ll be sorry if you let this one pass by!”
“Everyone in the country will want to read this book!”
“It’s a natural for Oprah!”
“This book is like nothing else on the market!”

I hate to burst anyone’s bubble, but to professional eyes, these are all absurd statements to find in a query letter. Yes, even if the book in question IS the next DA VINCI CODE.

Why? Because these aren’t descriptions of the book; they’re back-jacket blurbs, marketing copy, equally applicable to (and equally likely to be true about) any manuscript that crosses their desks. Even in the extremely rare instances that these statements aren’t just empty boasts based upon wishful thinking, consider: whose literary opinion would YOU be more likely to believe in Millicent’s shoes, the author’s vague claim of excellence about his own book or another reader’s recommendation?

Hitting too close to home? Okay, let me put it this way: if someone you’d never met before came up to you on the street and said, “Hey, I bake the world’s best mincemeat pies, the kind that can change your life in a single bite,” would you believe him? Would you trustingly place that total stranger’s good-looking (or not) slice of God-knows-what into your mouth? Or would you want some assurances that, say, this hard-selling Yahoo knows something about cooking, had produced the pie in a vermin-free kitchen, and/or hadn’t constructed the mincemeat out of ground-up domestic pets?

Oh, you may laugh, thinking that this isn’t really an apt parallel, but what is agents and editors’ desire to hear about a new writer’s past publication history — or educational background, or even platform — about, if NOT to try to figure out if that pie is made of reasonable materials and in a manner up to professional standards of production?

That’s why, in case you’ve been wondering, a good query letter includes what I like to call ECQLC, Eye-Catching Query Letter Candy. Not because agencies are determined to seem exclusionary toward previously unpublished writers (okay, not merely to seem exclusionary), but because specific references to specific past literary achievements are signals to a quick-scanning screener that this is a query letter to take seriously.

As will an opening paragraph that states clearly and concisely why the writer decided to query this agent, as opposed to any other; a well-crafted single-paragraph elevator speech for the book; some indication of the target market, and a polite, respectful tone — the same basic elements, in short, as an effective verbal pitch.

Did some light bulbs just flicker on over some heads out there? That’s right, campers — the difference between a vague boast and solid information about your book and why THIS agent is the best fit for it is actually a show, don’t tell problem, at base. Your goal in the query letter is to demonstrate through your professional presentation of your project that this is a great book by an exciting new author, not just to say it.

As in, “My friends say this is the greatest novel since THE GRAPES OF WRATH. It’s also a natural for Oprah.”

“But Anne,” I hear some of you protest, “my book really is a natural for Oprah! I’m going on her show next week!”

Well, congratulations — go ahead and open your query letter with the date of your appearance on the show, and the best of luck to you. For the vast majority of you who have not already heard from her production staff, I wouldn’t suggest mentioning your book’s Oprah potential at all, either in the query letter or, if you write nonfiction, in the book proposal.

Why? Because, conservatively speaking, at least 40% of book proposals will mention the possibility of appearing on Oprah. As will most marketing plans, a hefty percentage of verbal pitches, and a higher percentage of query letters than I even like to say.

What’s the result of all of that repetition? Usually, Millicent will simply stop reading if a query letter opens with an empty boast, because to her, including such statements is like a writer’s scrawling on the query in great big red letters, “I have absolutely no idea how the industry works.”

Which, while an interesting tactic, is unlikely to get an agent or her screener to invest an additional ten seconds in reading on to your next paragraph.

That’s right, I said ten seconds: as much as writers like to picture agents and their screeners agonizing over their missives, trying to decide if such a book is marketable or not, the average query remains under a decision-maker’s eyes for less than 30 seconds.

That’s not a lot of time to make up one’s mind, is it?

Even the best-meaning Millicent might conceivably, after as short a time as a few weeks of screening queries, might start relying pretty heavily upon her first impressions. Consider, for instance, the English major’s assumption that business format is in fact not proper formatting for either query letters or manuscripts.

Again, think about it: it’s true, for one thing, and let’s face it, improper formatting is the single quickest flaw to spot. Let’s take another gander at what Millicent expects to see, a letter formatted observing standard English rules of paragraph-formation:

Now let’s take a look at exactly the same letter in business format:

Interesting how different it is, isn’t it, considering that the words are identical? In an e-mailed query, of course, the latter format would be acceptable, but on paper, it’s not the best strategic choice.

Which may, I gather, come as a surprise to some of you out there. Unfortunately, a lot of aspiring writers seem not to be aware that business format tends to be regarded in the industry as less-than-literate, regardless of whether it appears in a query letter, a marketing plan, or — heaven forfend! — a submitted manuscript. (If you don’t know why I felt the need to invoke various deities to prevent you from using business format your manuscripts, please run, don’t walk to the STANDARD FORMAT ILLUSTRATED category at right.)

In fact, I am always meeting writers at conferences and in classes who insist, sometimes angrily, that a query letter is a business letter, and thus should be formatted as such. They tell me that standards have changed, that e-mail has eliminated the need for observing traditional paragraph standards, that it’s the writing that counts, not the formatting.

I understand the logic, of course, but it just doesn’t apply here: not all businesses work in the same way. As anyone who works in an agency or publishing house would no doubt be delighted to tell you, there are many, many ways in which publishing doesn’t work like any other kind of business. One does not, for instance, require an agent in order to become a success at selling shoes.

If you’re looking for evidence of the biz’ exceptionalism, all you have to do is walk into a bookstore with a good literary fiction section. Find a book by a great up-and-coming author that’s sold only 500 copies since it came out last year, and ask yourself, “Would another kind of business have taken a chance like this, or would it concentrate on producing only what sells well? Would it continue to produce products like this year after year, decade after decade, out of a sense of devotion to the betterment of the human race?”

Okay, so some businesses would, but it’s certainly not the norm.

Yet almost invariably, when I try to tell them that publishing is an old-fashioned industry fond of its traditions, and that agents and their screeners tend to be people with great affection for the English language and its rules, I receive the same huffy reply from writers who dislike indenting: some version of, “Well, I heard/read/was told that a query/marketing plan had to be businesslike.”

I’m always glad when they bring this up — because I strongly suspect that this particular notion is at the root of the surprisingly pervasive rumor that agents actually prefer business format. I can easily envision agents stating point-blank at conferences that they want to receive businesslike query letters.

But businesslike and business format are not the same thing. Businesslike means professional, market-savvy, not overly-familiar — in short, the kind of query letter we have been talking about for the last couple of posts.

Business format, on the other hand, doesn’t dictate any kind of content at all; it’s purely about how the page is put together. There’s absolutely nothing about this style, after all, that precludes opening a query with the threat, “You’ll regret it for the rest of your natural life if you let this book pass you by!”

All of these negative examples are lifted from real query letters, by the way.

All that being said, there’s another reason that I would strenuously advise against using business format in your query letters — and a comparative glance at the two letters above will show you why.

Take another look, then put yourself in Millicent’s shoes for a moment and ask yourself: based upon this particular writing sample, would you assume that Aspiring Q. Author was familiar with standard format? Would you expect Aspiring’s paragraphs to be indented, or for him/her (I have no idea which, I now realize) NOT to skip lines between paragraphs?

Okay, would your answer to those questions change if you had a hundred query letters to read before you could get out of the office for the day, and you’d just burned your lip on a too-hot latte? (Millicent never seems to learn, does she?)

No? Well, what if it also contained a typo within the first line or two, had odd margins, or began with, “This is the best book you’ll read this year!” or some similar piece of boasting? Wouldn’t you be at least a LITTLE tempted to draw some negative conclusions from the format?

Even if you wouldn’t, Millicent would — and perhaps even should. Why? Because although most aspiring writers seem not to be aware of it, every sentence a writer submits to an agency is a writing sample. Even if the writer doesn’t treat it as such, a screener will.

After all, when that stranger comes up to sell you a meat pie, you’re going to be looking for whatever clues you can to figure out if he’s on the up-and-up.

Quick rejections are not about being mean or hating writers — they’re about plowing through the mountains of submissions that arrive constantly. The average agency receives 800-1000 queries per week (that’s not counting the New Year’s Resolution Rush, folks), so agents and screeners have a very strong incentive to weed out as many of them as possible as rapidly as possible.

That’s why, in case you were wondering, that agents will happily tell you that any query that begins “Dear Agent” (rather than addressing a specific agent by name) automatically goes into the rejection pile. So does any query that addresses the agent by the wrong gender in the salutation. (If you’re unsure about a Chris or an Alex, call the agency and ask; no need to identify yourself as anything but a potential querier.)

So does any query that is pitching a book in a category the agent is not looking to represent. (Yes, even if the very latest agents’ guide AND the agency’s website says otherwise.)

And you know what? These automatic rejections will, in all probability, generate exactly the same form rejection letter as queries that were carefully considered, but ultimately passed upon. Again: how precisely is an aspiring writer to learn what does and doesn’t work in a query?

By finding out what agency screeners like Millicent are trained to spot — and learning what appeals to her. So go to conferences and ask questions of agents about what kind of queries they like to see. Attend book readings and ask authors about how they landed their agents. Take writers who have successfully landed agents out to lunch and ask them how they did it.

But do not, whatever you do, just assume that what works in other kinds of marketing will necessarily fly in approaching an agent. After all, almost universally, they specifically ask aspiring writers not to use the hard-sell techniques used in other types of business: writers seeking representation are expected not to telephone to pitch, send unrequested materials, or engage in extracurricular lobbying like sending cookies along with a query letter.

Instead, be businesslike, as befits a career writer: approach them in a manner that indicates that you are aware of the traditions of their industry. And, of course, keep up the good work!

Posted on - 4 Comments on Okay, I get it about standard format for manuscripts. Now what does a query letter look like?

Okay, I get it about standard format for manuscripts. Now what does a query letter look like?

Hello, campers —

No time for a long-winded missive today, I’m afraid, but I’m anxious to start fulfilling a promise I made earlier in the summer. Cast your mind back to those thrilling days of yesteryear, way back in mid-June, and you’ll find that when I first began talking about how to pull together a verbal pitch, I promised that doing so it would help you crank out a stellar query letter.

Well, now’s the time to prove it.

In that spirit, I’m going to be re-running a few posts (edited) from last year’s interminable-but-useful Book Marketing 101 series. Today, we’re going to talk about how to construct a query letter from the building blocks of the pitch. (And if you’re not clear about what they are, check the category list at right — each has its own category, for easy reference.)

This is a perfect time of year to be working on polishing a query — as I’ve mentioned before, the vast majority of the publishing industry goes on vacation from mid-August until after Labor Day, so waiting until early-to-mid-September (after Labor Day, but before the Frankfort Book Fair, to be precise) makes good strategic sense.

Enjoy!

Here’s a startling statement for an online writing guru to make: I wish writers talked amongst themselves about the nuts and bolts of querying more.

Why? Well, although I know that my readers are too savvy to fall into the pitfalls of the average writer, the vast majority of query letters agents receive are either uncommunicative, petulant in tone, just poor marketing — or obviously copied from a standard one-size-fits all boilerplate.

We can do better than that, I think.

For those of you absolutely new to the process, a query letter is a 1-page (single-spaced) polite, formal inquiry sent out to an agent or editor in the hope of exciting professional interest.

It is not, contrary to popular practice, an occasion for either begging or boasting; you will want to come across as a friendly professional who has done her homework. (Or his, as the case may be.) A good query introduces the book and the author to a prospective agent in precisely the terms the industry would use to describe them.

This should sound familiar to those of you who have stuck with me all the way through Book Marketing 101: this was the purpose of the Magic First Hundred Words, wasn’t it? (For those of you new to the concept, please see a category on the list at right entitled, straightforwardly enough, THE MAGIC FIRST HUNDRED WORDS.)

And, like the hallway pitch, your goal here is not to make the agent fall down on the floor, foaming at the mouth and crying, “I will die if I do not sign this author immediately!” but to prompt a request to submit pages.

That’s a much less formidable goal, isn’t it?

How does one pull that off? By being businesslike without using business format (long-time readers, chant it with me now: documents without indented paragraphs appear illiterate to folks in the publishing industry).

There are a zillion guides out there, each giving ostensibly foolproof guidelines for how to construct a positively stellar query letter, but in my experience, simple works better than gimmicky. (Possibly because the former is rarer.) Typically, a query letter consists of five basic elements:

1. The opening paragraph, which includes the following information:

* A brief statement about why the writer is approaching this particular agent (Hint: be specific. “I enjoyed hearing you speak at Conference X,” “Since you so ably represent Author Q,” and “Since you are interested in (book category), I hope you will be intrigued by my book” all work better than not mentioning how you picked the agent in the first place.)

*The book’s title

*The book’s category (i.e., where your book would sit in Barnes & Noble. Most queries leave this off, but it’s essential. If you don’t know what this is, or are not sure where your book will fall, please see the BOOK CATEGORIES section at right).

*Word count. (Optional. Actually, I have never included this, because it makes many novels easier to reject right off the bat, but many agents to have it up front. Because, you see, it makes it easier to reject so many queries off the bat. If your work falls within the normal word count for your genre – for most works of fiction, between 80,000 and 100,000 words – go ahead and include it. And if you don’t know how to estimate word count — most of the industry does not operate on actual word count — please see the WORD COUNT category at right.)

2. A paragraph pitching the book.

3. A BRIEF paragraph explaining for whom you have written this book (that’s the target market, mind you, not a paraphrase of your dedication page) and why this book might appeal to that demographic in a way that no other book currently on the market does. If the demographic is not especially well-known (or even if it is; agents tend to underestimate the size of potential groups of readers), go ahead and include numbers.

Don’t make the very common mistake, though, of having your book sound like a carbon copy of a current bestseller: you want to show here that your work is unique. If you can compare your book to another within the same genre that has sold well within the last five years, this is the place to do it, but make sure to make clear how your book serves the target market differently and better.

4. An optional paragraph giving your writing credentials and/or expertise that renders you the ideal person to have written this book — or, indeed, absolutely the only sentient being in the universe who could have. Actually, it’s not optional for NF, and it’s a good idea for everyone.

Include any past publications (paid or unpaid) in descending order of impressiveness, as well as any contest wins, places, shows, semi-finalist lists, etc., and academic degrees (yes, even if they are not relevant to your book).

If you have no credentials that may legitimately be listed here, omit this paragraph. However, give the matter some serious, creative thought first. If you have real-life experience that gives you a unique insight into your book’s topic, include it. (Again, it need not have been paid experience.) Or any public speaking experience – that’s actually a selling point for a writer, since so few have ever read in public before their first books have come out. Or ongoing membership in a writers’ group.

Anything can count, as long as it makes you look like a writer who is approaching the industry like a professional. Or like a person who would be interesting to know, read, and represent.

5. An EXTREMELY brief closing paragraph, thanking the agent for her time, mentioning any enclosed materials (synopsis, first five pages, whatever the agent lists as desired elements), calling the agent’s attention to the fact that you’ve sent a SASE, and giving your contact information, if it is not already listed at the top of the letter. (If you can’t afford to have letterhead printed up, just include your contact information, centered, in the header.) Say you look forward to hearing from her soon, and sign off.

There, that’s not so impossible in a single page, is it?

Before you tense up at the prospect, here’s the good news: if you have been prepping your pitch, you’ve already constructed most of the constituent parts of a professional-looking query letter.

Don’t believe me? Look at how easily the building blocks snap together to make a log cabin:

Dear Ms./Mr. agent’s last name (NEVER just “Dear Agent”),
I enjoyed hearing you speak at the Martian Writers’ Conference. Not many New York-based agents take the time to come to Mars to meet the local writers; we really appreciate the ones who do.

Since you so ably represented BLUE-EYED VENUSIAN, I hope you will be interested in my book, {TITLE}. It is a {BOOK CATEGORY} that will appeal to {TARGET MARKET} because {#1 SELLING POINT}.

{ELEVATOR SPEECH}

I am uniquely qualified to tell this story, because {the rest of your SELLING POINTS, including any writing credentials}.

Thank you for your time in reviewing this, and I hope that the enclosed synopsis will pique your interest. I may be reached at the address and telephone number above, as well as via e-mail at {e-dress}. I enclose a SASE for your convenience, and I look forward to hearing from you soon.

Sincerely,

Aspiring Q. Author

Or, to show it as it might appear on an actual piece of paper (white, please; this is not the time to break out the solar yellow in an misguided effort to grab Millicent’s attention), like this:

You can pull that off without breaking a sweat, right?

Don’t worry; this structure isn’t my last word on the query, by any stretch of the imagination, and I’m going to be showing you precisely what a properly-formatted query letter looks like on the page. For today, however I’m going to leave you to ponder the possibilities. A big part of staying in this business for the long haul is knowing to pace oneself, after all.

Keep up the good work!
PS to those of you who are reading this post for the first time in the archives: this is my basic how-to post for query writing, but there is a wealth of further information located in the QUERY LETTER 101 category on the list at right. For tips on technical formatting, please see the QUERY LETTERS ILLUSTRATED category. Best of luck!

Posted on - 2 Comments on What does standard format look like, anyway? Part V: God bless the Millicents, every one

What does standard format look like, anyway? Part V: God bless the Millicents, every one

Hello, campers –

I’m still under the weather (which, in a Seattle summer, could mean being oppressed by either sunny heat or chilly grayness, sometimes within the same day), but since my sniffles have been providing me with a dandy excuse to re-run some extremely practical posts on how to format a manuscript professionally. Even if you are a long-time Author! Author! reader, and thus have seen me run over these points before or do not anticipate being ready to submit anytime this year, PLEASE do not just skip these posts — everyone could use a refresher from time to time.

Trust me, your future agent will be really, really glad that you did, because literally every page s/he will be submitting to the editor of your dreams — be it manuscript, book proposal, or synopsis — will need to be in standard format.

Or, to put it another way: of the pieces of paper you might be conceivably be sending an agent or editor, only query letters and e-mails AREN’T expected to be in standard format. (Don’t worry; I’ll be showing you how to format a query letter next week.) So it really will save you time in the long run if you just write everything from first draft to final revision in standard format.

As you may gather from the Yuletide references throughout, I originally wrote this as Christmastime, but actually, the Cratchit family analogy works surprisingly well for this time of year, too: since most of the NYC-based publishing industry goes on vacation about this time of year (basically, from now through Labor Day), the Millicent who gets left behind to mind the store in muggy midtown might well feel Scrooge-oppressed just now.

Think she’s grumpy to be left alone with all of those piles of paper? Or, if she’s one of the lucky most scurrying out of the office right about now, imagine her state of mind upon returning September 2 to find her desk buried in enough submissions to wallpaper her entire floor — and enough piled-up query letters to build a cabin larger than her Brooklyn apartment.

Not a pretty picture, is it?

Even if you aren’t in the habit of empathizing with people who reject writers for a living, there’s a good self-interested reason you should care about her state of mind right about now: even with the best will in the world, grumpy and/or rushed readers tend to be harder to please than cheerful, well-rested ones.

Not a bad excuse to hold off on sending her anything, be it query letter or requested materials, until after Labor Day, is it?

For the last couple of days, I’ve been pursuing the dual goals of trying to show you just how obvious it is to a professional reader when a submission ISN’T in standard manuscript format (as opposed to being set up to ape the format of published books) and to drum up a little holiday sympathy for Millicent, everybody’s favorite agency screener.

She’s the Tiny Tim of the literary world, you know; at least the Bob Cratchits a little higher up on the office totem pole get paid, but our Millie often doesn’t. Even if she’s not an intern, she’s still unlikely to be paid very much. Her hours are typically long, and quite a lot of what she reads in the course of her day is, let’s face it, God-awful.

Yes, that thought that suddenly sprang into your mind is precisely right: rejecting queries and manuscripts by the score IS considered on-the-job training for a fledgling agent, in much the same way as an editorial assistant’s screening manuscripts at a publishing houses is the stepping-stone to becoming an editor.

You didn’t think determining a manuscript’s literary merits after just a few lines of text was a skill that came naturally, did you?

The aspiring writer’s learning curve is often not dissimilar to Millicent’s, actually: no one is born knowing the rules of manuscript formatting. (Okay, so I practically was, growing up around so many writers, but I’ma rare exception.) Like Millicent, most of us learn the ropes only through reading a great deal.

She has the advantage over us, though: she gets to read books in manuscript form, and most aspiring writers, especially at the beginning of their journeys to publication, read mostly books. The format is, as I believe that I have pointed out, oh, several hundred times before in this very forum, quite different.

So what writers tend to produce in their early submissions are essentially imitations of books. The problem is, there are many reasons that a manuscript in book format would be hard for an agent or editor to handle — and not merely because the individual pages would appear unprofessional to Millicent.

For starters, published books are printed on both sides of the page, manuscripts on one. Why the difference, in these days of declining tree populations and editors huffily informing writers at conferences that paper is expensive?

Simple: it’s easier to edit that way.

Believe it or not, even in these days of widely available word processors, most professional editing is still done by hand. Why? Well, it’s hard to give trenchant feedback while traveling in a crowded subway car if you have to maneuver a laptop, and many agencies remain far too virus-fearful to allow their employees solicit attachments from writers who aren’t already clients. (Those who do generally have a policy that forbids the opening of unsolicited attachments.) Even in agencies that have caved in to new technology sufficiently to send their member agents on long airplane flights to writers’ conferences armed with a Kindle with 17 manuscripts on it, hand-commenting is still the norm, even if it means scanning hand-proofed pages and e-mailing them back to the author.

Ultimately, most editors edit in hard copy because they prefer it. The human eye is, of course, to blame for this: reading comprehension drops by about 70% when the material is presented on a computer screen; the eye tends to skim.

Which is why — you can hear this coming, can’t you? — a wise writer always reads her ENTIRE manuscript IN HARD COPY before submitting it to anyone even vaguely affiliated with the publishing industry. It’s much, much easier to catch typos and logic problems that way.

In case anyone has missed the last two weeks’ worth of posts,manuscripts should also be typed (don’t laugh; it’s not unheard-of for diagrams to be hand-drawn in submissions, or for late-caught typos to be corrected in pen), double-spaced, and have 1-inch margins all the way around.

Time to see why, from an editing point of view. To call upon our old friend Dickens again, a page of a manuscript should look like this:

To give you some idea of just how difficult — or even impossible — it would be to hand-edit a manuscript that was NOT double-spaced or had smaller margins, take a gander at this little monstrosity:

Reader-hostile, isn’t it? Millicent would reject a submission like this immediately, without reading so much as a word.

Why? Well, even with nice, empty page backs upon which to scrawl copy edits, trying to cram spelling or grammatical changes between those lines would be well-nigh impossible. Knowing that, Millicent would never dream of passing such a manuscript along to the agent who employs her; to do so would be to invite a stern and probably lengthy lecture on the vicissitudes of the editorial life.

Don’t tempt her just to reject it unread — and don’t, I beg you, provide the same temptation to a contest judge. Given the sheer volume of submissions they read, they’re not all that likely to resist.

Even if the sum total of the provocation consists of a manuscript that’s shrunk to, say, 95% of the usual size.

You know what I’m talking about, don’t you, past contest entrants and submitters who wanted to squeeze in a particularly exciting scene before the end of those requested 50 pages? Faced with a hard-and-fast page limit for submission, some wily writers will shrink the font or the margins, to shoehorn a few more words onto each page. After all, who is going to notice a tenth of an inch sliced off a left or right margin, or notice that the typeface is a trifle smaller than usual?

Millicent will notice, that’s who, and practically instantly. As will any reasonably experienced contest judge; after hours on end of reading 12-point type within 1-inch margins, a reader develops a visceral sense of when something is off.

Don’t believe me? Go back and study today’s first example, the correctly formatted average page. Then take a look at this:

I shaved only one-tenth of an inch off each margin and shrunk the text by 5% — far less than most fudgers attempt. Yet admit it — you can tell it’s different, can’t you, even without whipping out a ruler?

So could a professional reader. And let me tell you, neither the Millicents of this world nor the contest judges tend to appreciate attempts to trick them into extraneous reading. Next!

The same principle applies, incidentally, to query letters: often, aspiring writers, despairing of fitting a coherent summary of their books within the standard single page, will shrink the margins or typeface.

Trust me, someone who reads queries all day, every day, will be able to tell.

The other commonly-fudged spacing technique involves skipping only one space after periods and colons, rather than the grammatically-requisite two spaces. Frequently, writers won’t even realize that this IS fudging: ever since published books began omitting these spaces in order to save paper, I’ve seen a theory propounded all over the Internet (and sometimes even in writing classes, where the teachers should know better) claiming that skipping the extra space is obsolete. Frequently, the proponents will insist that manuscripts that include the space look old-fashioned to agents and editors.

Well, guess what: standard manuscript format IS old-fashioned, by definition; that fact doesn’t seem to stop anyone in the industry for using it. In fact, in all of my years writing and editing, I have never — not once — seen a manuscript rejected or even criticized for including the two spaces that English prose requires after a period or colon.

I have, however, heard endless complaint from professional readers — myself included — about those second spaces being omitted. Care to guess why?

Reward yourself with a virtual candy cane if you said that cutting those spaces throws off word count estimation; the industry estimates assume those doubled spaces. And give yourself twelve reindeer if you also suggested that omitting them renders a manuscript harder to hand-edit.

We all know the lecture Millicent is likely to get if she forgets about that, right?

Again, a pro isn’t going to have to look very hard at a space-deprived page to catch on that there’s something fishy going on. Since Dickens was so fond of half-page sentences, the examples I’ve been using above won’t illustrate this point very well, so (reaching blindly into the depths of the bookshelf next to my computer), let’s take a random page out of Elizabeth Von Arnim’s VERA:

There are 310 words on this page; I wasn’t kidding the other day about how far off the standard word count estimations were, obviously. Now cast your eye over the same text improperly formatted:

Doesn’t look much different to the naked eye, does it? The word count is only slightly lower on this version of this page — 295 words — but enough to make quite a difference over the course of an entire manuscript.

So I see some hands shooting up out there? “But Anne,” I hear some sharp-eyed readers cry, “wasn’t the word count lower because there was an entire line missing from the second version?”

Well spotted, criers-out: the natural tendency of omitting the second spaces would be to include MORE words per page, not less. But not spacing properly between sentences was not the only deviation from standard format here; Millicent, I assure you, would have caught two others.

I tossed a curve ball in here, to make sure you were reading as closely as she was. Wild guesses? Anyone? Anyone?

The error that chopped the word count was a pretty innocent one, almost always done unconsciously: the writer did not turn off the widow/orphan control, found in Word under FORMAT/PARAGRAPH/LINE AND PAGE BREAKS. This insidious little function, the default unless one changes it, prevents single lines of multi-line paragraphs from getting stranded on either the bottom of one page of the top of the next.

As you may see, keeping this function operational results in an uneven number of lines per page. Which, over the course of an entire manuscript, is going to do some serious damage to the word count.

The other problem — and frankly, the one that would have irritated a contest judge far more, but probably Millicent slightly less — was on the last line of the page: using an emdash (“But—“) instead of a doubled dash. Here again, we see that the standards that apply to printed books are not proper for manuscripts.

Which brings me back to today’s moral: just because a particular piece of formatting looks right to those of us who have been reading books since we were three doesn’t mean that it is correct in a MANUSCRIPT.

Millicent reads manuscripts all day; contest judges read entries for hours at a time. After a while, a formatting issue that might well not even catch a lay reader’s attention can begin to seem gargantuan.

As I pointed out yesterday, if the writing is good, it deserves to be free of distracting formatting choices. You want agents, editors, and contest judges to be muttering, “Wow, this is good,” over your manuscript, not “Oh, God, he doesn’t know the rules about dashes,” don’t you?

Spare Millicent the chagrin, please; both you and she will be the happier for it. Keep up the good work!

Posted on - 4 Comments on Working up the nerve to pitch — or to ask pointed questions, for that matter

Working up the nerve to pitch — or to ask pointed questions, for that matter

Sorry to have missed posting yesterday, campers, and during conference season, too: I had a lulu of a migraine, so my activities yesterday were limited to (a) moaning, (b) telling the cats to keep it DOWN, already, and (c) contemplating rolling over, then not doing it. Miserable stuff; I don’t recommend its cultivation.

As my SO (and cats) can attest, a fairly high percentage of my moans were about the fact that I really wanted to post yesterday, because I had planned to talk about a rather important topic for conference season: working up nerve to approach agents to pitch.

And — brace yourselves — to start to think of the pitching process as your interviewing agents as much as their interviewing you.

Okay, perhaps not quite as much, given just how competitive the agent-finding market is these days, but certainly, it’s not a face-to-face meeting to approach uncritically. As, alas, the vast majority of pitchers — and queriers, for that matter — seem to do.

Oh, I’m not saying that it isn’t understandable — undoubtedly, it is. In the flurry of pitching and querying, signing with an agent can start to feel like the end goal, the point at which all of the hard work is going to end, rather than a victory to be celebrated along the way. Yes, you do want an agent to fall in love with your writing — but never forget that the point of having an agent is to market your book.

Before you shout, “Well, duh!” at me, allow me to add that this means it is very much in your interests be considering if the person in front of you is a good bet for helping you meet your ultimate goal of publication, rather than whether you happen to like this person.

Because believe me, the author’s work does not end when the ink dries on the agency contract: its nature merely changes. So you’re going to want to ask some questions about who these people are, what they typically represent, and how they like to work with writers.

Stop cringing — if you’re going to be a successful author, this is CRUCIAL information.

Why? Well, agenting styles are very different: some are very hands-on, line-editing the work they represent, and some prefer to, as the saying goes, “leave the writing to the writers.” Some enjoy explaining the publishing process to their clients, and some are infuriated by it.

It really does behoove everyone concerned, therefore, that such preferences be aired up front.

I know: it’s intimidating, and you don’t want to offend anybody. But remember, these people come to a conference to discover people like YOU. Don’t talk yourself out of approaching them. Yes, the deck is stacked, but that does not mean that it’s impossible to make it: writers find agents at conferences all the time.

Including, incidentally, yours truly. After asking simply mountains of very pointed questions.

Fortunately, you need not wait until your pitching appointment or you have buttonholed an agent in the hallway to ask such questions: most writers’ conferences, including this coming weekend’s Conference That Shall Not Be Named, feature panels where agents and editors talk about their work. Almost universally, the moderator will ask for questions from the audience.

That prospect should make you start rubbing your hands in glee like the villain in a melodrama: here’s a risk-free chance to ask many agents at once about what they like in a book — and in a client.

It’s a golden opportunity — yet much of the time, it’s is squandered with the too-specific question of the conference newbie who thinks this is an invitation to pitch. “Would you be interested,” such a fellow will stand up and ask, “in a book about a starship captain who finds himself marooned on a deserted planet where only mistletoe grows, and his only chance of escape is to court the ancient Druidic gods?”

Now, personally, I would probably want to take a gander at that particular book, if only for giggles, but question time at an agents’ forum is NOT an appropriate venue for pitching.

Let me repeat that, as it may sound a bit strange coming from the fingertips of the queen of the hallway pitch: the agents’ and editors’ forums should NOT be construed as pitch sessions. You should feel free to walk up to the panelists afterward to try out your hallway pitch, but you will make a much, much better impression if you use the question time for, um, questions.

What is likely to happen when our misguided friend above ignores this dictum — as, I assure you, someone invariably does? One of two things, depending upon the mood and generosity level of the agents so approached. If they’re feeling kind, one of them will try to turn this too-specific question into an issue of more general concern, as in, “It’s interesting that you ask that, because the SF market right now is very much geared toward…”

The other, less charitable and more common response is for the agents all to say no and the moderator to ask for the next question from the audience.

Just don’t do it. It will get you talked about negatively in the bar that’s never more than 100 yards from any writers’ conference in North America. Trust me on this one.

A popular variation on this faux pas is a questioner’s standing up, describing his book, and asking how much he could expect to receive as an advance.

From the writer’s point of view, this certainly seems like a reasonable question, doesn’t it? Yet to industry-trained ears, it says very clearly that the asker has not gone to the trouble of learning much about how publishing actually works.

Why is that so evident? Well, in the first place, advances vary wildly. Think about the deal memo: pretty much everything that has to do with the author’s cut is a matter of negotiation.

Which leads to the second point: a book that attracts competitive bidding today may not interest any editor at all six months from now.

So really, when an aspiring writer asks such a question, what an agent tends to hear is, “I want you to predict the market value of a book you know absolutely nothing about, which may or may not be any good, and I expect this advice to be applicable at any time I may try to market this book concept.”

Again: not the best idea.

So how does one use question time correctly, you ask? You’re going to want to keep your question general and, if at all possible, have everyone on the panel answer it, so you don’t appear to be targeting one of them for something he said.

Oh, it happens. It’s pretty to see how quickly agents — who, after all, are in competition with one another just as much as writers are — will rush to defend one of their own.

Another common faux pas is to challenge what an agent on the panel has already said. Often, the writers who go this route will cite another source, for added credibility, “You said X ten minutes ago, but Miss Snark says…”

If you take nothing else I say into the Q&A session, remember this: this question format will not help you win friends and influence people.

Why? Well, no one particularly likes to be contradicted in front of a roomful of people, right? Being told that someone out there is laying down rules of her conduct is far more likely to raise hackles than provide clarification.

And it’s not as though the average agent reads the many writing blogs out there, even if she happens to write one herself. So any name you cite — up to and including Miss S’s, who enjoys at best a mixed reputation amongst agents — is unlikely to seem like an unimpeachable source.

Although should you happen to bump into MY fabulous agent at a conference, you may certainly feel free to preface your remarks to him with, “I really like Anne Mini’s blog,” should you be so moved.

As long, that is, as you did not add immediately thereafter, “…and she says that what you told us before is wrong.” Trust me: as an opening gambit, it just doesn’t work.

So what should you ask that intimidating row of agents? A few suggestions that designed to elicit information you would probably have a hard time gleaning anywhere else — and will generally provoke interesting comments, rather than the usual bleak diagnoses of how tough the market is right now:

“What was the last book each of you picked up at a conference? What made that book stand out from the others you heard pitched?” (I love this question, as it gives pitchers hints about how the agents like to hear a book described; darned useful information.)

“Who is your favorite client, and why?” (This is a question they tend to love, as it enables them to promote a client’s work. Make a great show of writing down names.)

“How long do you stick with a book you really love that’s not selling before you give up on it?” (In many ways, this is the single most important thing to know about an agent with whom you’re considering signing — and it’s an agent-friendly question, because they almost invariably answer it by talking about a pet project that was hard to place, but eventually succeeded.)

“If I were looking to understand what a great first novel from an agent’s point of view read like, what books recently out would you suggest I read?” (Another question that tends to be popular — because, trust me, no agent on earth is going to name a book that s/he DIDN’T represent.)

“How is selling a first-time author’s book different from selling the work of someone more established?” (They’ll like this question less, but it will give you a pretty good idea of who has sold a debut novel lately and who hasn’t.)

“Are you looking for a career-long relationship with a writer when you consider a submission, or are you only thinking about the book in front of you? If you thinking in the long term, how often do you expect your clients to produce new books?” (This last varies a LOT.)

“How much feedback to you give your clients before you submit their books? Do you usually ask for a revision before you send a book out? How much do you like to get involved in the revision process?” (Yes, this is an enormous question, but the agents who never edit at all will usually say so immediately.)

“Is there any kind of book you specifically do NOT want to hear pitched this weekend” (Hey, someone’s got to pull the pin on that grenade. Sometimes they will answer this question unsolicited, however, so do keep an ear out during the forum.)

“I’ve been hearing that many of the big agencies employ submission screeners. How many other people need to read a submission before it will reach your desk — and what kinds of comments to you like to see from them?” (It can be difficult to get an answer to this question — some agents who normally employ screeners pride themselves on reading requested materials from pitchers themselves — but it can reveal quite a lot about the unwritten rules of screening.)

“What’s the worst query letter you ever got, and why?” (This is a great question to ask if you’re not planning to do any hallway pitching, but only intend to query the attending agents after the conference. The responses are usually pretty colorful. It’s also worth asking if they have any automatic red flags for submissions.)

These are pretty fundamental questions, but you are well within your rights to ask them. Every agent has a different representation style, and you will want to know about any pet peeves or preferences before you stick your pages under their respective noses, right?

You’ll be pleased to hear, after all that, that there is really only one question that someone absolutely needs to ask at the editors’ forum — although most of the questions above will work in this context, too. Since most publishing houses now have policies forbidding their editors from picking up unagented work, everyone in the room will be happier in the long run if you just pull the pin on the grenade:

“If you found a fabulous book here at the conference, which of you could sign the author directly, and which of you would have to refer her to an agent?”

Yes, it’s a bit in-your-face, but the fact is, the editors from houses that have this policy tend to assume that pitchers are already aware of it. Asking to know whether you’ll be pitching to someone who could act directly or not can help you streamline your pitching attempts.

These questions will also help you decide to whom to pitch (in the hallways, probably) on a more professional basis than whether the agent or editor struck you as a nice person whilst speaking on the dais. This is not the best criterion to use, and certainly not the best ONLY criterion to use, because:

(a) Most people are rather different when speaking to large groups than one-on-one, which is how a signed writer would be dealing with them; your first impression might not be an accurate one.

(b) Agent and editor fora tend to be rather early in the morning, and folks in the arts are often not morning people (see conclusion on previous point).

(c) The pro who comes across as nastiest may in fact just be trying to save writers some chagrin. Telling the hard truth from a podium is not usually conducive to popularity, but the truth about the publishing industry is what you paid to come to the conference to hear, right?

(d) The pro who just oozes affection for writers and good writing may not have the best track record for picking up clients. (Of which, more in a couple of days.)

Finding out more about these people’s personal tastes and professional interests is also just good manners — and this is an industry where manners do count to a surprisingly great extent. From a more self-interested perspective, wouldn’t you rather learn in an impersonal forum that Agent A isn’t remotely interested in your kind of book than during a face-to-face, one-on-one meeting?

Of course you would. See why I was so adamant about your picking a book category?

Once you have figured out which agents and editors from small houses (again, all of the major US publishers currently have policies against picking up unagented authors) represent books in your category and like your type of voice (not always the same thing, in practice), try to get appointments with ALL of them.

Standing by the appointment desk and listening for cancellations is a good way to do this — although fair warning: this does tend to annoy the volunteers manning the appointment desk. If you can’t get appointments, try to pitch to them in the hallways.

I felt your chest seize up, but please, don’t be afraid: you’re there to learn how to market your work better, and they are there to pick up new writers. You are not a second-class citizen begging the nobility for a favor, as so many first-time pitchers seem to think: you are trying to find the best collaborators for your writing career.

As Francis I of France put it: “The sun shines for me as for others. I should very much like to see the clause in Adam’s will that excludes me from a share of the world.”

You deserve to be heard, in short. Don’t let ‘em intimidate you.

But if you DO find yourself too intimidated to walk up to someone in the industry and gasp out your magic first hundred words, do not despair: that information you gathered at the agents and editors’ forum will still serve you well. After the conference, you can query ALL of them — or at least the ones on your narrowed-down list.

And do you know what I would do in your quivered-in shoes? I would go ahead and write the name of the conference on the outside of the envelope or put it in the subject line an e-mailed query.

Why? Because in most agencies, conference-goers are regarded as a bit savvier than the average querier; their queries, therefore, tend to be taken a bit more seriously AND read with greater attention. So it’s well worth your while.

Oh, and for those of you who will be pitching this weekend and are already determined to ignore my advice about waiting until after my submission packet series next week to send off requested materials: make sure to write REQUESTED MATERIALS in great big letters on the outside of the envelope or place it in the subject line of your e-mail, for the reasons above.

Assuming, of course, that an agent or editor DID request those materials. Don’t scrawl it otherwise.

Tomorrow, a few hints on maintaining your energy throughout what can be a pretty exhausting event — that is, if my head remains clear. Keep up the good work!

Posted on - No Comments on R.I.P., Mr. M — and a few thoughts on marketing

R.I.P., Mr. M — and a few thoughts on marketing

My mother called me with some sad news today: Bob Mondavi, one of the grand old men of my childhood, passed away a few days ago. He was 94, so it wasn’t precisely a surprise, but while normally, the death of a nice little old man would be primarily a matter of local mourning, in this case, pretty much everyone who has ever drunk a glass of good American wine should be just a little saddened by Mr. M’s passing.

Why? Because Robert Mondavi was to a great extent responsible for Napa Valley wines becoming respectable. If you’ve ever paid more than $10 for a bottle of American wine, you might want to drink a toast to his memory.

Oh, there had been good wine coming out of the region for decades before he broke off from his family’s Charles Krug Winery to form the Robert Mondavi Winery (viticulturists are not known for their retiring egos) in the mid-1960s — in the 1890s, my great-uncle and great-grandfather won European awards for a wine grown in what is now known as the Carneros — and there were certainly much better wines being made than at RMW throughout my formative years.

Yet Mr. M was one of the first to see that it wasn’t enough just to make good wine — the world needed to know about it.

Sound familiar? This was someone who understood marketing.

How well, you ask? Well, as hometown legend has it, for years and years, it was extremely difficult for Californian winemakers to sell Sauvignon Blanc to restaurateurs. Not because it isn’t a perfectly lovely varietal — Mike Grgich, another of the grand old men of my childhood (perhaps even grander because he liked to sport a rakish beret year-round), has been making one of the best liquids to accompany fish available on earth since I was in pigtails — but because, I kid you not, people weren’t sure how to pronounce Sauvignon.

So they felt uncomfortable trying to say it out loud in front of a waiter.

How did Mr. M handle it, you ask? By changing the name of the wine.

Seriously — RMW was the first to release Sauvignon Blanc under the much easier-to-pronounce moniker Fumé Blanc. The switch was so successful that within a few years, one of the easiest ways to tell if the would-be snob across the table from one on a date knew a grape from a raisin was if he insisted that Fumé Blanc was actually the name of the grape.

Which it isn’t — and couldn’t be, as both of the words in question are adjectives: Sauvignon is the varietal, and thus a noun, but fumé means smoked; blanc means white. By a certain stretch of tastebud definition, a Sauvignon Blanc could be said to have some rather smoky undertones.

But really, what people started ordering in restaurants was a kippered pale thing — which could refer, logically, to anything from a cigarette to sole. But heavens, does it roll off the tongue!

In latter days, like so many family wineries, RMW became the possession of a corporation while retaining the our-kids-and-grandkids-work-here façade. The old winemaking names stick to the the buildings and land long after the flesh-and-blood people who bore those names are long gone. (Which is why, in case you were curious, there’s hasn’t been a Chuck making Two-Buck Chuck for quite some time now.) To outsiders, the Mondavi name, like so many others, is just another brand.

But it was a sad day for a lot of locals when the Mondavis left the Robert Mondavi Winery, the end of an era of winemakers who still remembered having to fight the stigma that used to attach to any American wine.

Mr. M founded RMW the year I was born, and I was graduating from middle school before people stopped laughing at the phrase Californian fine wine. Those grapes have come a long way, baby.

So goodbye, Mr. M. The winemaking — yes, and the wine-drinking — world is poorer for your loss. I hope the angels pulled up something grand from the cellar in honor of your arrival.

And yes, Virginia, I am going to tie all this into advice on your writing career. Just watch me.

How? Well, like it or not, querying is marketing.

A writer has only a very, very short amount of time to grab an agent’s attention in a query letter or a pitch, especially in an e-mailed query. It’s imperative, therefore, to label your book correctly — and that means learning to define it in the terms used by the industry.

Yes, I AM talking about book categories.

Stop groaning, long-time readers — judging by the average query letter, many writers simply don’t know that the industry runs on book categories.

But think of it from the other side of the desk. It would be literally impossible for an agent to sell a book to a publisher without a category label — in an agent’s pitch, it’s usually mentioned before either the title or the premise. And since no agency represents every kind of book, or even every kind of novel, category is the typically the first thing an agency screener is trained to spot in a query.

Knowing that, think about Millicent’s mood immediately after she’s burnt her lip on that latte: how likely is she to feel charitable toward a query that makes her search for the category or — sacre bleu! — guess it?

Some writers, bless their warm, fuzzy, and devious hearts, think that they are being clever by omitting the book type, lest their work be rejected on category grounds. “This agency doesn’t represent mysteries,” this type of strategizer thinks, “so I just won’t tell them until they’ve fallen in love with my writing.”

I have a shocking bit of news for you, Napoléon: the industry simply doesn’t work that way. If Millicent does not know where the book mentioned will eventually rest on a shelf in Barnes & Noble, she’s not going to ask to read it.

Do I see some raised hands out there? You, in the front row: “But Anne, not all books, particularly novels, fall into obvious categories! What if I’m genuinely not sure?”

Good question, You. Yes, for most books, particularly novels, there can be legitimate debate about which shelf would most happily house it, and agents recategorize their clients’ work all the time. However, people in the industry speak and even think of books by category, so you’re not going to win any Brownie points with them by making them guess what kind of book you’re trying to get them to read.

Part of learning to market your writing well involves developing the skills to describe it in terms the industry will understand. When in doubt, pick the category that coincides with what the agency (or, better still, particular agent to whom you are addressing your query letter) represents.

If you found the last paragraph mystifying, please see the posts under the BOOK CATEGORIES heading at right. Scroll down until you find the entries on how to decide which is for you, and study it as if it were the Rosetta Stone.

In a sense, it is: book categories provide terms of translation between the often mutually incomprehensible conceptions of manuscripts held by their authors and the people they are asking to represent them.

Think of your query letter as a label for the bottle of wine you’re trying to sell.

Stop laughing; it’s not all that far-fetched a comparison. Just as a wine connoisseur expects the label to tell her what kind of grapes were used to produce the bottle she’s considering serving with her dinner, to try to figure out if it’s the kind of wine she tends to like, Millicent and her ilk want a query letter or pitch to inform them up front what kind of a book the querier is offering.

That’s not so unreasonable, is it?

Or, better yet, think of it as a personal ad. (Oh, come on, admit it: everyone reads them from time to time, if only to see what the new kink du jour is.) In it, you are introducing yourself to someone with whom you are hoping to have a long-term relationship — which, ideally, it will be; I have close relatives with whom I have less frequent and less cordial contact than with my agent — and as such, you are trying to make a good impression.

So which do you think is more likely to draw a total stranger to you, ambiguity or specificity in how you describe yourself?

This is a serious question. Look at your query letter and ponder: have you, as so many personal ads and queries do, been describing yourself in only the vaguest terms, hoping that Mr. or Ms. Right will read your mind correctly and pick yours out of the crowd of ads? Or have you figured out precisely what it is you want from a potential partner, as well as what you have to give in return, and spelled it out?

To the eye of an agent or screener who sees hundreds of these appeals per week, writers who do not specify book categories are like personal ad placers who forget to list minor points like their genders or sexual orientation.

Yes, it really is that basic, in Millicent’s world.

And writers who hedge their bets by describing their books in hybrid terms, as in “it’s a cross between a political thriller and a historical romance, with helpful gardening tips thrown in,” are to professional eyes the equivalent of personal ad placers so insecure about their own appeal that they say they are into, “long walks on the beach, javelin throwing, or whatever.”

Not very effective marketing, is it? Other than provoking idle speculation about precisely what kinds of activities would logically fall into the whatever category, appealing to both the beach-walker and the javelin-thrower, labeling this vague just isn’t all that intriguing.

Trust me, to the eyes of the publishing industry, this particular type of complexity doesn’t make a writer look interesting, or a book like an innovative genre-crosser. To them, this at best looks like an attempt to curry favor by indicating that the writer in question is willing to manhandle his book in order to make it anything the agent wants.

At worst, it comes across as the writer’s being so solipsistic that he assumes that it’s the query-reader’s job to guess what “whatever” means in this context.

Again: just how cordially do you think Millicent is going to respond to an invitation to play a guessing game with a total stranger? And don’t you want to know before you order a glass of wine whether it’s a white or a red?

Be specific, and describe your work in the language Millicent will understand. Because otherwise, you run the risk that she’s just not going to understand the book you are offering well enough to know that any agent in her right mind should be grateful to read it.

And please, don’t allow a handful of rejections to convince you that you don’t have a marketable book. Remember, there was a time that wine sellers laughed whenever anyone said that good wine was being produced in the Napa Valley.

Ask the shade of Bob Mondavi: it took a whole lot of convincing — yes, and giving away a whole lot of sample tastes — to establish the region’s reputation to the point that a Napa Valley wine meant something specific in the potential buyer’s mind. About fifteen years’ worth, in fact.

Not a bad parallel for an established author’s quest to market her latest work vs. a first-time writer’s, eh?

Stop giggling; it’s true. If the potential buyer is already familiar with a winery’s reputation, it’s far easier to cajole him into taking a chance on its most recent vintage than if he’s never heard of it. It might take some persistent marketing to convince him to taste what’s in the bottle and judge for himself whether the wine’s any good.

Think about it: whose book are you more likely to pick up in a bookstore, a brand-new author’s first book or the latest from an author you’ve been reading for years? And how likely are you to look for a thriller in the romance section of the bookstore?

Label your work well. You want Millicent to ask to taste what’s in the bottle, don’t you?

Next time, I’ll get back to craft issues. Keep up the good work!

Posted on - No Comments on Becoming a good acceptor of feedback: hello? Hel-lo?

Becoming a good acceptor of feedback: hello? Hel-lo?

phone-4.gif

Sometimes, the universe just rushes to provide material for this blog. Who am I to stop the flow?

After yesterday’s impassioned (but unillustrated by examples) argument against giving in to the urge to argue with someone who has just given you a slew of written feedback on your manuscript, I received a telemarketing call from PRECISELY the type of knee-jerk disputer I’d been talking about, the sort who acts as though a kindly-put no is tantamount to a yes.

Or, at the very least, that it’s an indicator that the person saying no couldn’t possibly be qualified to express an opinion on the subject.

To add SOME enjoyment to what was actually rather an unpleasant exchange, I’ve spiced up the dialogue a little — because, as long-time readers of this blog know, dialogue lifted directly from real life tends to come across as deadly dull, vague, and prolix on the page. I’ve also changed various names, to protect the guilty. (They already know who they are, after all.)

(Phone rings upstage left. Seated at her desk deleting the day’s crop of 250 spam would-be comments on her blog, ANNE tries to ignore it. As it keeps ringing insistently, she trips over three cats, several stacks of unbound manuscripts waiting to be read, and a small mountain of as-yet-to-be-recycled junk mail to answer it.)

ANNE (breathlessly): Hello?

BOB (in the tone one typically uses for chats amongst intimate friends): Hi. Is George there?

ANNE: No, I’m afraid he’s at work. May I take a message?

BOB: You must be his wife.

ANNE (considering then discounting the possibility that this is an old friend of George’s who has somehow missed all news of him over the past 14 years): I mustn’t, actually.

BOB (talking over her): I’ve got a great deal on heating vents for the two of you. Why don’t I swing by and…

ANNE: Why are you talking in such a familiar tone, when it’s perfectly obvious this is a telemarketing call? Please take us off your…

BOB (feigning surprise marginally well): But you’re on my list.

ANNE: The only list we’re on is the National Do Not Call Registry.

BOB: That’s impossible.

ANNE: I can report your company for calling us.

BOB: We vet our lists against theirs. Your husband must have…

ANNE: Are you seriously suggesting that George snuck behind my back and removed our number from the National Do Not Call Registry?

BOB: He might have called us for information about heating vents.

ANNE: I can assure you that he’s not interested. Nor am I. Go away.

BOB: I’ll call back later; he might get mad if we take him off our list.

ANNE: Break up many relationships with that line?

BOB (evidently taking this as encouragement): If you’ll just let me send him some information…

PHONE: Click. Buzz.

(Curtain.)

Some of you recognize Bob in his writerly form from conferences, critique groups, and pretty much everywhere else writers gather, right? He’s easy to spot in the wild: his constant cry is, “Oh, they just don’t understand my work.” It’s invariably the same excuse, whether they refers to other group members, agents who have rejected him, or editors who spurn his agent’s advances.

Rather than, say, “Oh, maybe I should check my work for typos or continuity problems before showing it to other people” or “You know, my agent may have a point there.”

As I mentioned yesterday, unfortunately for the collective reputation of writers everywhere, the Bobs of the literary world are also the ones who respond to form rejection letters with phone calls and e-mails to agents, explaining PRECISELY why the agency was wrong to reject their work.

Which, in case you’re pondering adopting it as a means of winning friends, influencing people, and/or selling heating vents, has never, ever worked. Unless, of course, Bob’s true goal is to give the target of the argument yet another anecdote about someone who just wouldn’t take no for an answer.

In which case, I must say he’s succeeding brilliantly.

Yes, an aspiring writer DOES need to be persistent — but in a strategic manner, in ways that don’t result in slamming doors through which a writer might want to slip someday.

Remember, when a writer approaches an agent or editor, she’s not merely offering a book — she’s offering herself as the author of it. Since it’s practically unheard-of for a manuscript to undergo NO revisions between first submission to final publication, both agents and editors are going to expect an author — ANY author, even Bob — to be able to incorporate their feedback quickly, creatively, and with a minimum of drama.

In that spirit, let’s recap yesterday’s first couple of suggestions on how to respond to written feedback gracefully:

1. Don’t argue

2. Read, reread — and get a second opinion.

Got those firmly ensconced in your brain, because you are better, more talented, and smarter in every way than Bob? Good. Let’s move on.

3. Don’t decide right away how you’re going to handle the critique — or how you’re going to apply its suggestions to your work.

In a way, this is the first cousin to #2: as I argued yesterday, the first flush of shocked emotion is not particularly conducive to long-term planning. All too often, normally perfectly reasonable writers will overreact in the heat of the moment, lashing back at the critiquer. (Which, as we have seen throughout this series, can have some pretty unpleasant consequences for everyone concerned.)

Others will rush to embrace the opposite extreme, deciding in a flash that such a barrage of feedback must mean that the book is not salvageable. Into the trash it goes, if not actually out the window.

Neither course is likely to do either your writing career or the manuscript any good. In the cooler light of subsequent reflection, it’s a heck of a lot easier to see that.

I know, I know — when the adrenaline is flowing fast, every fiber of your being wants to spring into action right away. But revision is a painstaking process; you’re going to need a carefully thought-out plan. That’s going to take some time and mature reflection to produce.

Give yourself permission to stew for a while — privately, where no one even vaguely affiliated with the publication of your book can see or hear you. Get all of that resentment out of your system. Journal. Join a kickboxing class. Frighten the pigeons in the nearest park with your guttural roars.

THEN, when your blood pressure is once again low and your hopes high, go back to the project. You may be surprised at just how much more reasonable that page of critique has become in the interim.

4. Remember that you and the critiquer are on the same side.

Hoo boy, do a lot of writers seem to find this hard to remember immediately after receiving feedback! To hear ‘em talk about (or heaven help us, to) the folks who wrote up that editorial memo, agent’s critique, freelance editorial report, etc., you’d think that expressing opinions about how to improve a manuscript and/or render it more marketable was an act of outright aggression.

But think about it: these people aren’t the enemy; it just feels that way in the moment. In fact, in the vast majority of instances, they’re trying to HELP the writer.

Okay, to the Bobs of this world, it can feel like a sneak attack by an enemy pretty much all the time, as well as for the hypersensitive. To the fellow who won’t hear no, anything but an instantaneous and unqualified YES represents a barrier to be overcome through persistence; for those who have trouble differentiating between their egos and their manuscripts — a very, very common conflation — every rejection, however minor, feels like a referendum upon their very worth as human beings.

I want to talk to the vast majority of writers who fall into neither camp — or who at least pay only short visits to either extreme.

Listen: professional readers are trained not to mince words — as those of you who have queried or submitted may have noticed, rejection letters are TERSE, typically. So is most professional feedback — so much so, in fact, that agents and editors tend not to give any feedback at all unless they think the submission is pretty good.

So when a pro takes the time and trouble to give substantive feedback on a manuscript, as opposed to a form-letter rejection, it’s almost always in the hope of assisting its writer to improve it. That’s almost always the ostensible goal of critique groups as well, and even of those generous first readers who take the time to read your works-in-progress.

When a writer responds to such efforts as though any desire to change the book must stem from an unadmitted and nefarious source — jealousy of talent is a popular choice in such accusations, as is lack of familiarity with what makes literature readable and just plain shallowness — the kindly-motivated feedback-giver feels burned.

Unfortunately for us all, it typically doesn’t take all that many outraged reactions before a feedback-giver starts to feel that it’s not worth it. Why expend the energy, she thinks, to try to help someone who blames the messenger?

Multiply that burned feeling by tens of thousands, and you can start to understand why most agencies choose not to give individualized feedback in rejection letters.

I can hear the better-behaved among you getting restless. “But Anne,” these models of propriety cry, “I am nothing but restrained in my dealings with professional readers. I treat them with respect: I approach them as they wish to be approached, wait patiently for them to read my work, and don’t lash out at them when they reject me. So why treat ME as though I’m as volatile as folks you’ve described?”

Good point, angelic ones. One simple reason: time.

Yes, it would be dandy if they could respond to each and every query as if no angry writer had ever sent them a flame-mail response to a rejection letter. But — and I think it’s been a while since I’ve pointed this out — the average agency receives upwards of 800 queries a week. Plowing through them all is very time-consuming…and form rejection letters save valuable minutes in fresh composition.

Open SASE, slip in pre-prepared photocopy, and whoosh — the response is on its way back to the writer.

In a way, obviously pre-packaged form rejections are kinder to writers than the same boilerplate pasted into return e-mails — since rejections tend to be so short, it’s tempting for the writer to conclude that those words AREN’T what that particular agency sends to everyone. It almost always is — why, from an agency screener’s point of view, should they expend the time personalizing each? — but every agent in the biz has received flame-mail from outraged Bobs who want to know EXACTLY how that generic critique applies to THEIR queries or submissions.

Which brings me to to the reason OTHER than time-savings that agencies are so fond of form-letter rejections. As annoying as those blandly identical form letters are to their recipients, the very fact that they are generic means — or so the logic goes — that they are less likely to provoke an angry response than a letter geared more to actual problems in the query or submission.

Okay, they’re less likely to provoke an angry response that makes it all the way back to the agency. As most of us know from personal experience, they cause plenty of storms in writers’ living rooms across the world.

Which sets up something of a vicious circle, doesn’t it? A few hotheaded writers excoriate their rejecters, causing the denizens of agencies to fear writerly backlash — so they produce maddening generic rejections that, over time, have led many aspiring writers to conclude that the industry is hostile to new talent. Every so often, some frustrated soul just can’t take it anymore — and shoots off a missive that confirms every fear the agency workers had about writerly response to rejection.

Let’s agree here and now that we here at Author! Author! are going to do our part to try to stop that unproductive and soul-curdling cycle. Let’s commit to being the writers that agents dream about representing, the ones who can and do take feedback professionally, incorporate it well, and use critique to make our manuscripts into the best books they can possibly be.

A bit ambitious, true. But someone’s got to start the counter-movement.

Whew, that was a lot of advice to absorb in one sitting, wasn’t it? Rest assured, it’s not my final word on the subject — we’ve barely scratched the surface of techniques for handling feedback. If today’s array doesn’t work for you, relax: one of the subsequent suggestions probably will.

Keep up the good work!

Posted on - 2 Comments on When a writer’s buttons get pushed

When a writer’s buttons get pushed

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No, this lovely, soothing picture of my flower garden (snapped by the equally lovely and talented Marjon Floris) does not mean that my fairy godmother came and waved her wand over my despoiled back yard, alas; the pretty things you see here are from last year, and their descendents still above ground are currently despairing under construction detritus.

In fact, even as I write this, an enthusiastic young man in a backhoe appears to be enjoying himself very much, rolling back and forth across land that was once green. And I wouldn’t be entirely surprised if that crash I just heard involved the demise of one of my windows.

But that’s not my focus at the moment. Since we’ve been talking for a week now about coping with the trauma that is receiving and applying verbal feedback, I thought it might be a good moment to remind us all that THINGS GROW BACK.

So far in this series, we have been concerned primarily with how to deal constructively with the kind of feedback writers often receive face-to-face: in critique groups, classes, pitch meetings, public readings to one’s, well, public, workshops, telephone calls with one’s agent, lunches with one’s editor, and occasionally, as we saw yesterday, situations where one is inadvertently saddled with a feedback-giver who doesn’t quite get the story.

Daunting situations, all. You were brave and attentive while we looked them straight in the face; I’m proud of you.

And in the fine tradition of tough love, I’m going to reward you for that courage by testing it a bit more. Today, we begin taking on WRITTEN feedback.

Already, I can feel some of you squirming behind your computer desks. “But Anne,” I hear a vocal minority protest, “that’s comparatively easy critique to take well, isn’t it? I mean, in person, you have to keep your temper, be polite, refrain from bludgeoning the critic with the nearest blunt object, that sort of thing. But with written feedback, I can indulge in primal screaming in the privacy of my atelier. So why worry about the intensity of my response?”

I can answer that in two keystrokes, Mr. Atelier-Owning Smarty-Pants: the DELETE key and the SEND button.

C’mon, admit it — you know precisely what I’m talking about here. No? Okay, let’s introduce a few new exemplars to illustrate.

Written feedback meltdown #1: when Lionel signed with Murgatroyd Literary Associates two months ago, he didn’t know much about how submissions to publishing houses worked. Like many new to being agented, Lionel simply assumed that his agent would start pitching and sending out his novel, LOVE KICKED ME IN THE DIPLOMATIC POUCH, the nanosecond the hard copies arrived in New York.

Give or take a coffee break or two.

Being a conscientious agent who truly believes in Lionel’s book, however, Murgatroyd expresses an interest in seeing the book revised to maximize its marketability before he begins investing in buying coffee and lunch for editors. He promises the incredulous Lionel some feedback, but then the holidays happened, followed by the annual New Year’s Resolution Query Avalanche…in short, he’s only just gotten around to it now, in March. Sorry.

Naturally, Lionel has been chomping at the bit the whole time: he can’t WAIT to quit his day job as Secretary of State to become a full-time writer. But when he begins to read Murgatroyd’s two-page (single-spaced) explanation of what he wants changed, his brain feels like it’s boiling by halfway through the second paragraph.

What does he mean, the title isn’t suggestive enough, or that the instantaneous translators at the UN couldn’t possibly have their mouths at leisure enough for the peanut butter sandwich bonanza in Chapter 12? And how could the plot possibly work without the brigade of tap-dancing baton-twirlers from Nairobi?

By the time he reaches Murgatroyd’s tentative suggestion that perhaps June would be the best time to start circulating manuscripts, Lionel has sprouted two ulcers, the makings of a whopper of a migraine, and a bunion on the third toe of his right foot. Clearly, Murgatroyd wants a completely different novel than the one he’d had in mind.

Shaking, Lionel inches his mouse toward the DELETE key — not to trash the manuscript, although obviously that’s a lost cause, but to eliminate the most remote possibility that he will ever have to gaze upon this emotionally-abusive document again.

Weeks pass, but Lionel is afraid to open Murgatroyd’s subsequent e-mails, for fear of being lambasted. Eventually, they stop coming.

Doesn’t seem plausible that an aspiring writer would bow out of a relationship with a good agent so quickly? Actually, it happens all the time: agents often speak with regret about the talented writer with the great book concept who went away, feedback in hand — only to disappear forever into the Revision Vortex.

Don’t worry; we’re going to make sure that it doesn’t suck you in, I promise.

Okay, that’s one button down. Here’s an example of the other.

Written feedback meltdown #2: Nancy’s first novel, THINGS I COULD NOT TELL MY MOTHER I DID IF THIS WERE NONFICTION, was snapped up fairly quickly by a major publishing house — which is to say, in under a year’s worth of submissions by her agent, Olivia, a period punctuated by our heroine’s e-mailing twice a week and calling three times a month to find out what was going on with her book.

Relieved at the prospect of no longer being on the receiving end of so much angst, Olivia passes along editor Pauline’s e-mail to Nancy, so they may communicate directly, and retires to Bermuda to raise mountain lions. (They’re easier to herd than authors, she says; big cats don’t need continual reassurance that they’re talented.)

At first, Nancy and Pauline’s e-mail exchanges are very cordial: they discuss deadlines, minor changes, information for the marketing department. Then, one day, Nancy sits down at her computer to find what’s known in the biz as an editorial memo, a document briefly summarizing the changes Pauline would like to see in the manuscript before formally accepting it for publication — and, not entirely coincidentally, before paying the second installment of the three-part advance.

Nancy can’t believe her eyes — these change requests are outrageous! What does plausibility even MEAN, in a fictional context? Plenty of girls in her generation were Yo-Yo Ma groupies, and while cellos certainly aren’t common in marching bands, it’s just closed-minded to declare it impossible. And who cares if the subplot about the bassoonists’ conspiracy to replace the conductor with a cardboard cut-out of Jerry Garcia adds four chapters to the book? It really happened that way.

I mean, it happened that way in the book.

But Nancy is a word-oriented person and, she believes, a reasonable one, so she sits down immediately and writes a 27-page response to Pauline, explaining precisely how and why each and every one of these suggested changes is, if not actually idiotic, at least a really, really bad idea.

The next day, she receives a furious phone call from a wildcat farm in Bermuda. “What on earth did you say to Pauline?” Olivia demands over the ambient mewing. “She’s talking about dropping the book!”

Seem extreme? It’s not unheard-of, barring the mountain lion part. But let’s tone the same phenomenon down a little, to show the more common victim of the itch to push the SEND button.

Written feedback meltdown #3: querulous Quentin has been querying his quaint historical romance, THE QUONDOM QUISLING QUAILS, for quite some time now. It might be quixotic, but it has long been his quotidian habit to question other quill-pushers in his critique group about the qualifications of their representatives.

(Okay, I can’t keep it up anymore.)

Having experienced little success by sending Dear Agent queries to everyone he could find on the Internet who claimed to sell books, he hies himself hence to a writers’ conference, because he’s heard that it’s easier to pick up an agent that way.

The first day of the weekend-long conference is disappointing, though: two agents to whom he has been randomly assigned for pitch meetings turn out not to represent his kind of book.

Not that it stops him from continuing to urge them to make an exception in his case.

On Sunday, he approaches Rex, an agent who does take on historical romance. He seems open to Quentin’s book concept; he asks to see the first 50 pages. Delighted, Quentin rushes home and e-mails the chapters that very night, then settles down to the time-honored writerly ritual of counting the seconds until the agent falls in love with his work.

Out of his mind with anticipation by the following Friday, he shoots off an e-mail to Rex, asking if he liked the pages and offering to send more. In passing, Quentin explains that he wants this book to succeed more than anything else he has ever desired in his life.

When Rex has still not responded by the Tuesday after that, Quentin sends another e-mail, apologizing for being so intrusive, but explaining that he (unlike every other writer from whom the agent might conceivably have requested materials, one assumes) is committed to making this book the best it can possibly be.

Fortunately for Quentin, Rex hasn’t bothered to read these subsequent missives, which have automatically been added to the queue (ah, there’s another one) of e-mails for Rex’s assistant Samantha to plow through when she is finished reading the week’s paper submissions.

Samantha, as it happens, shares a 3-room railroad apartment in Brooklyn with Millicent and four other agency screeners. (Have I mentioned that they’re not paid much?) When she gets to Quentin’s submission, she gives it a fair reading. For a paragraph, at any rate.

Then she rejects it with the standard agency boilerplate: Thank you for submitting your novel. Unfortunately, I didn’t fall in love with this story, and the fiction market it too tight at the moment to take on projects in which we do not have complete faith. Best of luck in placing this elsewhere. Sincerely, Samantha J. Powermonger.

Quentin is stunned by this response. Who the heck is Samantha J. Powermonger? Did she steal his manuscript from Rex? Hadn’t he and Rex made a real connection at the conference?

Clearly, there’s been some terrible misunderstanding. To rectify it, he sends off an extensive e-mail to both that Samantha person and Rex, explaining that there must have been a mix-up at the agency.

While he’s at it, he explains precisely why his protagonist is deeply loveable.

Rex does not respond, but Samantha (not having burned her lip on a latte that day) does. She explains patiently that she is Rex’s assistant, and it’s her job to screen submissions. Yes, that really does mean that his submission had been rejected.

Quentin responds five minutes later with a four-page missive, informing her (since she was evidently unaware of it) that he and Rex had an understanding, so she had no right to keep the manuscript from him. Obviously, she knows less than nothing about GOOD literature, so here is another copy of the requested pages. Perhaps this time she could manage to be a good secretary and place them in the right IN box?

When she doesn’t reply within a few hours, he composes a snail mail letter to Rex, explaining what has happened and marking it PRIVATE!!!! Mysteriously, that doesn’t elicit a request for the rest of the book, either.

Clearly, it’s all Samantha’s fault. He’d better send her another e-mail.

(Curtain.)

Now, I would sincerely hope that how each of these exemplars handled feedback on their work — explicit critique in Lionel and Nancy’s cases, implicit in Quentin’s — made you laugh because you would never DREAM of handling professional criticism this way. But the fact is, wildcat farms aside, writers do launch these kinds of responses in the general direction of agents and editors every day.

And that, my friends, is bad for all writers, leading many folks in the biz to roll their eyes and dismiss the whole lot of us as hypersensitive, volatile, and ignorant about how the industry actually works. They tend to attribute this to a desire to cling desperately to our original drafts, as if the arrangement of words on the page were somehow mystically significant, or to a simple refusal to understand that publishing is a business, not an arts-promotion charity.

I don’t think that’s usually what’s going on.

I attribute this kind of overreaction to three causes: (a) lack of skill (and experience) in accepting feedback, (b) conflation of effort expended with quality of writing, and (c) a myopic tendency not to try to see a manuscript (or query) from any point of view other than that of author.

Why bring this up now, in mid-series on feedback acceptance?

Next time, I’m going to start going through a set of strategies any writer can use to present his response to written critique more professionally, in a way that will avoid engendering the astonished and annoyed responses we’ve seen here. Despite what many writers would like to believe, well-written books are seldom produced in a vacuum; ideally, working with an agent or editor should be a collaboration, not merely a division of the labor required to bring a book to market.

But in order to move beyond simply not offending people who wield power over your ability to sell your writing and begin to become truly talented at incorporating feedback, let’s start thinking about (b) and (c) as well.

Why? Because ultimately, a book is not for the author alone — at least, not if the author plans to get it published.

It is also for the audience. And no matter how talented a writer may be, if she can’t place herself in the shoes of her target audience — be it agent, editor, or the reader she believes will eventually be buying her book on Amazon — she’s not going to be a very good reviser, whether based upon outside feedback or her own self-editing instincts. She needs to learn to view her work as other readers see it.

Give it some thought — and keep up the good work!

Posted on - No Comments on Protecting your pages, part II: dude, where is my manuscript?

Protecting your pages, part II: dude, where is my manuscript?

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Before I launch into today’s post, allow me to snap back into that periodic nagging mode that assails me every time I hear from a good writer experiencing a computer meltdown: when was the last time you backed up your hard disk — or, more importantly for our purposes, your writing files?

If it wasn’t either today or yesterday, may I cajole you into doing it soon — say, now-ish? If I ask really nicely? Because, really, picturing the anguish of one author of a possibly fried book in a day is all I can manage in my current weakened state.

Not that I’d try to guilt you into it or anything. But while you’re thinking about it, why not do it this very instant? I’ll still be here when you get back, languishing on my chaise longue.

(If you’re new to backing up your work, the BACK-UP COPIES category at right may prove helpful. I just mention.)

Back to the topic at hand. Yesterday, I broached the always-hot subject of protecting one’s writing from poachers. Once again, I’m not a lawyer, nor do I play one on TV, so if you are looking for actual legal guidance on a specific copyright-related matter, you’d be well advised to get advice from one who specializes in giving legal advice to such legal advice-seekers.

Everyone got that?

We can, however, go over some general principles here. To see how well I made my points yesterday, here’s a little quiz:

Llewellyn has written a tender novel with the following plot: boy meets girl; boy loses girl over a silly misunderstanding that could easily have been cleared up within five pages had either party deigned to ask the other a basic question or two (along the lines of Is that your sister or your wife?); boy learns important life lesson that enables him to become a better man; boy and girl are reunited.

At what point should Llewellyn be begin running, not walking, toward an attorney conversant with copyright law with an eye to enforcing his trampled-upon rights?

(a) When he notices that a book with a similar plot line has just been published?

(b) When he notices that a hefty proportion of the romantic comedy films made within the last hundred years have a similar plot line?

(c) When a fellow member of his writing group lands an agent for a book with a similar plot line?

(d) When he picks up a book with somebody else’s name on the cover and discovers more than 50 consecutive words have apparently been lifted verbatim from a Llewellyn designer original?

If you said (d), clap yourself heartily upon the back. (I know it’s tough to do while simultaneously reading this and making a back-up of your writing files, but then, you’re a very talented person.) Anything beyond 50 consecutive words — or less, if it’s not properly attributed — is not fair use. Then, we’re into plagiarism territory.

If you said (c), you’re in pretty good company: at that point, most writers would tell Llewellyn that he should be keeping a sharp eye upon that other writer. It would be prudent, perhaps, to take a long, hard look at the other writer’s book — which, as they’re in the same critique group, shouldn’t be all that hard to pull off.

But sprinting toward Lawyers for the Arts? No. Plot lifting is not the same thing as writing theft.

Why? Everyone who read yesterday’s post, chant it with me now, if you can spare time from making that backup: because you can’t copyright an idea for a book; you can only copyright the presentation of it.

That doesn’t mean that there aren’t a few small steps that Llewellyn might take to protect himself.

As I mentioned yesterday, the single best thing you can do to protect yourself is to deal with reputable agents, editors, and publishing houses. The problem is, you can’t always tell. The Internet, while considerably easing the process of finding agents and small publishers hungry for new work, also renders it hard to tell who is on the up-and-up.

I hope I’m not shocking anyone when I point out that a charlatan’s website can look just like Honest Abe’s — and that’s more of a problem with the publishing industry than in many others.

Why? Well, new agencies and small publishing houses pop up every day, often for very good reasons — when older publishing houses break up or are bought out, for instance, editors often make the switch to agency, and successful agents and editors both sometimes set up shop for themselves.

But since you don’t need a specialized degree to become an agent or start a publishing house, there are also plenty of folks out there who just hang up shingles. Or, more commonly, websites.

Which is one reason that, as those of you who survived last summer’s Book Marketing 101 series will recall, I am a BIG advocate of gathering information about ANY prospective agency or publishing house from more than one source.

Especially if the source in question is the agency’s website — and if the agency in question is not listed in one of the standard agency guides.

“Wha–?” I hear some of you cry.

Listing in those guides is not, after all, automatic, and like everything else in publishing, the information in those guides is not gathered mere seconds before the book goes to presses. The result: agencies can go in or out of business so swiftly that there isn’t time for the changes to get listed in the standard guides.

That’s problematic for aspiring writers, frequently, because start-ups are often the ones most accepting of previously unpublished writers’ work. But because it is in your interests to know precisely who is going to be on the receiving end of your submission — PARTICULARLY if you are planning to submit via e-mail — you honestly do need to do some homework on these people.

Happily, as I mentioned yesterday, there are now quite a few sources online for double-checking the credibility of professionals to whom you are considering sending your manuscript. Reputable agents don’t like disreputable ones any more than writers do, so a good place to begin verifying an agent or agency’s credibility is their professional organization in the country where the agency is ostensibly located. For the English-speaking world:

In the United States, contact the Association of Authors’ Representatives

In the United Kingdom, contact the Association of Authors’ Agents.

In Australia, contact the Australian Literary Agents Association.

I couldn’t find a specific association for Canada (if anyone knows of one, please let me know, and I’ll update this), but the Association of Canadian Publishers does include information about literary agencies north of the border.

Not all agents are members of these organizations, but if there have been complaints from writers in the past, these groups should be able to tell you. It’s also worth checking on Preditors and Editors or the Absolute Write Water Cooler, excellent places to check who is doing what to folks like us these days.

These are also pretty good places to learn about agents’ specialties, on the off chance that you might be looking for someone to query after the Great New Year’s Resolution Plague of 2008 recedes in a week or two.

Again, I just mention. And have you done that backup yet?

As with any business transaction on the Internet (or indeed, with anyone you’ve never heard of before), it also pays to take things slowly — and with a massive grain of salt. An agency or publishing house should be able to tell potential authors what specific books it has handled, for instance. (In the U.S., book sales are a matter of public record, so there is no conceivable reason to preserve secrecy.)

Also, even if an agency is brand-new, you should be able to find out where its agents have worked before — in fact, a reputable new agency is generally only too happy to provide that information, to demonstrate its own good connections.

Also, reputable agencies make their money by selling their clients’ books, not by charging them fees. If any agent ever asks you for a reading fee, an editing fee, or insists that you need to pay a particular editing company for an evaluation of your work, instantly contact the relevant country’s agents’ association. (For examples of what can happen to writers who don’t double-check, please see the FEE-CHARGING AGENTS category at right.)

Actually, anyone asking a writer for cash up front in exchange for considering representation or publication is more than a bit suspect. Unless a publisher bills itself up front as a subsidy press (which asks the authors of the books it accepts to bear some of the costs of publication) or you are planning to self-publish, there’s no reason for money to be discussed at all until they’ve asked to buy your work, right?

And even then, the money should be flowing toward the author, not away from her.

With publishing houses, too, be suspicious if you’re told that you MUST use a particular outside editing service or pay for some other kind of professional evaluation. As those of you who have been submitting for a while already know, reputable agents and editors like to make up their own minds about what to represent or publish; they’re highly unlikely to refer that choice out of house.

Generally speaking — to sound like your mother for a moment — if an agency or publisher sounds like too good a deal to be true, chances are that it is. There are, alas, plenty of unscrupulous folks out there ready to take unsuspecting writers’ money, and while many agencies and publishers do in fact maintain websites, this is still a paper-based industry, for the most part.

In other words, it is not, by and large, devoted to the proposition that an aspiring author should be able to Google literary agent and come up with the ideal fit right off the bat.

Do I hear some more doubtful muttering out there? “But Anne,” I hear many voices cry, “I certainly do not want to be bilked by a faux agency or publishing house. However, you’re not talking about such disreputable sorts potentially walking off with my submission. Weren’t we talking about protecting our writing, not our pocketbooks?”

Well caught, disembodied voices — and that’s part of my point. The fact is, if an unscrupulous agent or editor were seriously interested in defrauding aspiring writers, stealing manuscripts would not be the most efficient way to go about it. Historically, direct extraction of cash from the writer’s pocket has been the preferred method.

But that doesn’t mean that a smart writer shouldn’t take reasonable steps to protect both her pocketbook AND her manuscript.

Next time, I shall delve into manuscript protection itself, I promise. In the meantime, keep up the good work!