Posted on - No Comments on Pitching 101, part XXV and Writers’ Conferences 101, part V: surviving a conference with your sanity — and energy — in one piece, or, if a stone can smile, so can you

Pitching 101, part XXV and Writers’ Conferences 101, part V: surviving a conference with your sanity — and energy — in one piece, or, if a stone can smile, so can you

That’s an actual stone in my yard, believe it or not, one that apparently went out of its way to anthropomorphize itself for my illustrative pleasure. If rocks can be that friendly and helpful, it gives me great hope for human beings.

Which is my subtle way of leading into asking: after these last few weeks of posts, have you start to have dreams about pitching? If they’re not nightmares, and you’re scheduled to pitch at a conference anytime soon, you’re either a paragon of mental health, a born salesperson, or simply haven’t been paying very close attention. Either that, or I’ve seriously underemphasized the potential pitfalls.

For the next couple of days, I’m going to assume that you either ARE waking up in the night screaming or that I haven’t yet explained this adequately. So fasten your seatbelts — I’m going to be taking you on a guided tour of false expectations, avoidable missteps, and just plain disasters.

Hey, forewarned is forearmed. Or at least less surprised.

One of the fears first-time pitchers often harbor is inadvertently making a poor impression upon an agent or editor, thereby nullifying their chances of being able to wow ‘em with a pitch. I wish I could say that this is an unfounded fear, but actually, it’s pretty reasonable: one doesn’t have to spend much time hanging around that bar that’s never more than 100 yards from any writers’ conference in North America to hear a few horror stories about jaw-droppingly rude writers.

Before anybody out there begins to panic, let me hasten to add that jaw-droppingly is the operative term here. These anecdotes are almost invariably about genuinely outrageous approach attempts — and not just because “You’re not going to believe this, but a pitcher just forgot to tell me whether is book is fiction or nonfiction” isn’t nearly as likely to garner sympathy from fellow bar denizens as “This insane writer just grabbed my arm as I was rushing into the bathroom and refused to stop talking for 20 minutes.”

For one thing, the former is too common a phenomenon to excite much of a response from other agents. Unfortunately, though, the latter happens often enough that some agents turn against hallway pitching for life.

However — and this is a BIG however — the aspiring writers who sit around and fret about being the objects of such anecdotes are virtually never the folks who ought to be worrying about it, in my experience. These are not the kind of faux pas that your garden-variety well-mannered person is likely to commit, if you catch my drift.

The result: polite people end up tiptoeing around conferences, terrified of doing the wrong thing, while the rude stomp around like the football star at the homecoming dance.

Case in point: technologically-savvy reader wrote in to ask if it was considered appropriate to take notes on a laptop or Blackberry during conference seminars. It’s still not very common — surprising, given how computer-bound most of us are these days — but yes, it is acceptable, under two conditions.

First, if you do not sit in a very prominent space in the audience — and not solely because of the tap-tap-tap sound you’ll be making. Believe it or not, it’s actually rather demoralizing for a lecturer to look out at a sea of faces that are all staring at their laps: are these people bored out of their minds, the worried speaker wonders, or just taking notes very intensely?

Don’t believe me? The next time you attend a class of any sort, keep your eyes on the teacher’s face, rather than on your notes, your Blackberry, or that Octavia Butler novel you’ve hidden in your lap because you can’t believe that your boss is making you sit through a talk on the importance of conserving paper clips for the third time this year.

I guarantee that within two minutes, the teacher will be addressing half of her comments directly to you; consistent, animated-faced attention is THAT unusual in a lecture environment. The bigger the class, the more quickly she will focus upon the one audience member who is visibly interested in what she is saying.

In the university department where I used to teach, active listening was so rare that occasionally, one or another of my colleagues would get so carried away with appreciation that he would marry a particularly attentive student. One trembles to think what these men would have done had they been gripping enough lecturers to animate an entire room.

Back to the Blackberry issue. It’s also considered, well, considerate to ask the speaker before the class if it is all right to use any electronic device during the seminar, be it computer or recording device.

Why? Think about it: if your head happens to be apparently focused upon your screen, how is the speaker to know that you’re not just checking your e-mail?

Enough about the presenters’ problems; let’s move on to yours. Do be aware that attending a conference, particularly your first, can be a bit overwhelming. You’re going to want to pace yourself.

“But Anne!” I hear conference brochure-clutching writers out there crying, “The schedule is jam-packed with offerings, many of which overlap temporally! I don’t want to miss a thing!”

Yes, it’s tempting to take every single class and listen to every speaker, but frankly, you’re going to be a better pitcher if you allow yourself to take occasional breaks. Cut yourself some slack; don’t book yourself for the entire time.

Why? Well, let me ask you this: would you rather be babbling incoherently during the last seminar of the weekend, or raising your hand to ask a coherent question?

Before you answer that, let me add: since most attendees’ brains are mush by the end of the conference, it’s generally easier to get close to an agent or editor who teaches a class on the final day. Fewer lines, less competition.

Do make a point of doing something other than lingering in the conference center. Go walk around the block. Sit in the sun. Grab a cup of coffee with that fabulous SF writer you just met. Hang out in the bar that’s never more than 100 yards from any writers’ conference; that tends to be where the already-agented and already-published hang out, anyway.

Skipping the occasional seminar is NOT being lax about pursuing professional opportunities: it is smart strategy, to make sure you’re fresh for your pitches. If you can’t tear yourself away, take a few moments to close your eyes and take a few deep breaths, to reset your internal pace from PANIC! to I’m-Doing-Fine.

I know that I sound like an over-eager Lamaze coach on this point, but I can’t overemphasize the importance of reminding yourself to keep taking deep breaths throughout the conference. A particularly good time for one is immediately after you sit down in front of an agent or editor.

Trust me: your brain could use the oxygen right around then, and it will help you calm down so you can make your most effective pitch.

And at the risk of sounding like the proverbial broken record, please, please, PLEASE don’t expect a conference miracle. Writing almost never sells on pitches alone. You are not going to really know what an agent thinks about your work until she has read some of it.

Translation: it’s almost unheard-of for an agent to sign up a client during a conference. (And no, I have no idea why so many conference-organizers blithely hand out feedback forms asking if you found an agent at the event. Even the most successful conference pitchers generally don’t receive an offer for weeks.)

Remember, your goal here is NOT to be discovered on the spot, but to get the industry pro in front of you to ask to read your writing. Period.

Yes, I know: I’ve said this before. And I’m going to keep saying it as long as there are aspiring writers out there who walk into pitch meetings expecting to hear the agent cry, “My God, that’s the best premise since OLIVER TWIST. Here’s a representation contract — and look, here’s my favorite editor now. Let’s see if he’s interested.”

Then, of course, the editor falls equally in love with it, offers an advance large enough to cover New Hampshire in $20 bills, and the book is out by Christmas. As an Oprah’s Book Club selection, naturally.

Long-time readers, chant along with me now: this is not how the publishing industry works.

The point of pitching is to skip the querying stage and pass directly to the submission stage. So being asked to send pages is a terrific outcome for this situation, not a distant second place to an imaginary reality.

Admittedly, though, that is SO easy to forget in the throes of a pitch meeting. Almost as easy as forgetting that a request to submit is not a promise to represent or publish.

To reiterate: whatever an agent or editor says to you in a conference situation is just a conversation at a conference, not the Sermon on the Mount or testimony in front of a Congressional committee. Everything is provisional until some paper has changed hands.

This is equally true, incidentally, whether your conference experience includes an agent who actually starts drooling visibly with greed while you were pitching or an editor in a terrible mood who raves for 15 minutes about how the public isn’t buying books anymore. Until you sign a mutually-binding contract, no promises — or condemnation, for that matter — should be inferred or believed absolutely.

Try to maintain perspective.

Admittedly, perspective is genuinely hard to achieve when a real, live agent says, “Sure, send me the first chapter,” especially if you’ve been shopping the book around for eons. But it IS vital to keep in the back of your mind that eliciting this statement is not the end of your job as a marketer, because regardless of how much any given agent or editor says she loves your pitch, she’s not going to make an actual decision until she’s read at least part of it.

So even if you are over the moon about positive response from the agent of your dreams, please, I beg you, DON’T STOP PITCHING IN THE HALLWAYS. Try to generate as many requests to see your work as you can.

I’m serious about this. No matter who says yes to you first, you will be much, much happier two months from now if you have a longer requested submissions list. Ultimately, going to a conference to pitch only twice, when there are 20 agents in the building, is just not efficient.

Also, it is VERY much in your interest to send out submissions to several agents at once, rather than one at a time. If several asked, thank your lucky stars and mail those manuscripts to all of them at the same time.

I heard that gasp, but no, there is absolutely nothing unethical about this, unless (a) one of the agencies has a policy precluding multiple submissions (rare) or (b) you promised one agent an exclusive. (I would EMPHATICALLY discourage you from granting (b), by the way — and if you don’t know why, please see the EXCLUSIVES TO AGENTS category at right before you even CONSIDER pitching at a conference.)

Just mention in your cover letter to each that other agents are also reading it; trust me, that’s not going to annoy anyone. That old saw about agents’ getting insulted if you don’t submit one at a time is absolutely untrue; unless an agent ASKS for an exclusive look at your work, it’s neither expected nor in your interest to act as if s/he has.

So there.

Back to why you should keep on pitching in those hallways: it tends to be a trifle easier to get to yes than in a formal pitch. Counter-intuitive, isn’t it? Yet in many ways, casual pitches are easier.

Why? For one simple reason: time. In a hallway pitch, agents will often automatically tell you to submit the first chapter, in order to be able to keep on walking down the hall, finish loading salad onto their plates, or be able to move on to the next person in line after the agents’ forum.

If the agent handles your type of work, the premise is interesting, and you are polite, they will usually hand you their business cards and say, “Send me the first 50 pages.”

Okay, pop quiz to see who has been paying attention to this series so far: after the agent says this, do you:

(a) regard it as an invitation to talk about your work at greater length?

(b) say, “Gee, you’re a lot nicer than Agent X. He turned me down flat,” and go on to give details about how mean he was?

(c) launch into a ten-minute diatribe about the two years you’ve spent querying this particular project?

(d) thank her profusely and vanish in a puff of smoke so you may both pitch again and read the requested pages IN THEIR ENTIRETY, IN HARD COPY, and OUT LOUD before you submit them?

If you said anything but (d), go back and reread the Pitching 101 series — and the entirety of the INDUSTRY ETIQUETTE category at right as well. You need to learn what’s considered polite in the industry, pronto.

In a face-to-face pitch in a formal meeting, agents tend to be more selective than in a hallway pitch. (I know; counterintuitive, isn’t it?) Again, the reason is time. In a ten-minute meeting, there is actual leisure to consider what you are saying, to weigh the book’s merits — in short, enough time to save themselves time down the line by rejecting your book now.

Why might this seem desirable to them? Well, think about it: if you send it to them at their request, someone in their office is ethically required to spend time reading it, right? By rejecting it on the pitch alone, they’ve just saved Millicent the screener 5 or 10 minutes.

Also, sitting down in front of an agent or editor, looking her in the eye, and beginning to talk about your book can be quite a bit more intimidating than giving a hallway pitch — it helps to be aware of that in advance, I find. In a perverse way, a formal pitch can be significantly harder to give successfully than a hallway one.

So get out there and pitch, pitch, pitch! Think of it this way: every time you buttonhole an agent and say those magic first hundred words is one less query letter you’re going to need to send out.

Still hanging in there? Still breathing at least once an hour? Good; I’ll move on.

As a veteran of many, many writers’ conferences all over the country, I can tell you from experience that they can be very, very tiring. Especially if it’s your first conference. Just sitting under fluorescent lights in an air-conditioned room for that many hours would tend to leech the life force out of you all by itself, but here, you will be surrounded by a whole lot of very stressed people while you are trying to learn as much as you possibly can.

As you may have noticed, most of my advice on how to cope with all of this ambient stress gracefully is pretty much what your mother probably said to you when you went to your first party: be polite; be nice to yourself and others; watch your caffeine and alcohol intake, and make sure to drink enough water throughout the day. Eat occasionally.

And you’re not wearing THAT, are you?

Oops, slipped too far into Mom mode. Actually, on the only occasion when my mother actually made that comment upon something I was wearing, she had made the frock in question. For my senior prom, she cranked out a backless little number in midnight-blue Chinese silk that she liked to call my “Carole Lombard dress,” for an occasion where practically every other girl was going to be wearing something demure and flouncy by Laura Ashley.

It was, to put it mildly, not what anyone expected the valedictorian to wear she hastened to alter it. Even with the alterations, most of the male teachers followed me around all night long. The last time I bumped into my old chorus teacher, he spontaneously recalled the dress. “A shame that you didn’t dress like that all the time,” he said wistfully.

Oh, what a great dress that was. Oh, how inappropriate it would have been for a writers’ conference — or really, for any occasion that did not involve going out for a big night on the town in 1939. But then, so would those prissy Laura Ashley frocks.

Which brings me back to my point (thank goodness).

I wrote on what you should and shouldn’t wear to a conference at some length in an earlier post, but if you find yourself in perplexity when you are standing in front of your closet, remember this solid rule that will help you wherever you go within the publishing industry: unless you will be attending a black-tie affair, you are almost always safe with what would be appropriate to wear to your first big public reading of your work.

And don’t those of you who have been hanging around the industry for a while wish someone had shared THAT little tidbit with you sooner?

To repeat a bit more motherly advice: do remember to eat something within an hour or two of your pitch meeting. I know that you may feel too nervous to eat. but believe me, if you were going to pick an hour of your life for feeling light-headed, this is not a wise choice. If you are giving a hallway pitch, or standing waiting to go into a meeting, make sure not to lock your knees, so you do not faint. (I’ve seen it happen, believe it or not.)

And practice, practice, practice before you go into your meetings; this is the single best thing you can do in advance to preserve yourself from being overwhelmed. As I pointed out yesterday, you will also be surrounded by hundreds of other writers. Introduce yourself, and practice pitching to them.

Better still, find people who share your interests and get to know them. Share a cookie; talk about your work with someone who will understand. Because, really, is your life, is any writer’s life, already filled with too many people who get what we do? You will be an infinitely happier camper in the long run if you have friends who can understand your successes and sympathize with your setbacks as only another writer can.

I know this from experience, naturally. The first thing I said to many of my dearest friends in the world was, “So, what do you write?”

To which the savvy conference-goer replies — chant it with me now, everyone — the magic first hundred words.

In fact, the first people I told about my first book deal — after my SO and my mother, of course — were people I had met in precisely this manner. Why call them before my college roommate? Because ordinary people, the kind who don’t spend all of their spare time creating new realities out of whole cloth, honestly, truly, sincerely, often have difficulty understanding the pressures and timelines that rule writers’ lives.

Case in point: the FIRST words by mother-in-law uttered after hearing that my book had sold: “What do you mean, it’s not coming out for another couple of years? Why the delay?”

This kind of response is, unfortunately, common. I don’t think any writer ever gets used to seeing her non-writer friends’ faces fall upon being told that the book won’t be coming out for a year, at least, after the sale that’s just happened, or that signing with an agent does not automatically equal a publication contract, or that not every book is headed for the bestseller list.

Thought I got off track from the question of how to keep from getting stressed out, didn’t you? Actually, I didn’t: finding buddies to go through the conference process with you can help you feel grounded throughout.

Not only are these new buddies great potential first readers for your manuscripts, future writing group members, and people to invite to book readings, they’re also folks to pass notes to during talks. (Minor disobedience is a terrific way to blow off steam, I find.) You can hear about the high points of classes you don’t attend from them afterward.

And who wouldn’t rather walk into a room with 300 strangers and one keynote speaker with a newfound chum than alone?

Making friends within the hectic conference environment will help you retain a sense of being a valuable, interesting individual far better than keeping to yourself, and the long-term benefits are endless.

To paraphrase Goethe, it is not the formal structures that make the world fell warm and friendly; friends make the earth feel like an inhabited garden.

So please, for your own sake: make some friends at the conference, so you will have someone to pick up the phone and call when the agent of your dreams falls in love with your first chapter and asks to see the entire book! And get to enjoy the vicarious thrill when your writing friends leap their hurdles, too.

This can be a very lonely business; I can tell you from experience, nothing brightens your day like opening your e-mail when you’re really discouraged to find a message from a friend who’s just sold a book or landed an agent.

Well, okay, I’ll admit it: getting a call from your agent telling you that YOU’ve just sold a book is rather more of a day-brightener. As is the call saying, “I love your work, and I want to represent you.”

But the other is still awfully darned good. Start laying the groundwork for it now.

One more little thing that will help keep you from stressing out too much: while it’s always nice if you can be so comfortable with your pitch that you can give it from memory, it’s probably fair to assume that you’re going to be a LITTLE bit nervous during your meetings.

So do yourself a favor — write it all down; give yourself permission to read it when the time comes, if you feel that will help you. Really, it’s considered perfectly acceptable, and it will keep you from forgetting key points.

I would advise writing on the top of the paper, in great big letters: BREATHE!

Do remember to pat yourself on the back occasionally, too, for being brave enough to put yourself on the line for your work. As with querying and submitting, it requires genuine guts to submit your ideas to the pros; I don’t think writers get enough credit for that.

In that spirit, I’m going to confess: I have one other conference-going ritual, something I do just before I walk into any convention center, anywhere, anytime, either to teach or to pitch. It’s not as nice or as public-spirited as the other techniques I have described, but I find it is terrific for the mental health. I go away by myself somewhere and play at top volume Joe Jackson’s song Hit Single and Jill Sobule’s (I Don’t Want to Get) Bitter.

The former, a charming story about dumbing down a song so it will stand a better chance of making it big on the pop charts, includes the PERFECT lyric to hum walking into a pitch meeting:

And when I think of all the years of finding out
What I already knew
Now I spread myself around
And you can have 3 minutes, too.

If that doesn’t summarize the difference between pitching your work verbally and being judged on the quality of the writing itself, I should like to know what does. (Sorry, Joe: I would have preferred to link above to your site, but your site mysteriously doesn’t include lyrics.)

The latter, a song about complaining, concludes with a pretty good mantra for any conference-goer:

So I’ll smile with the rest, wishing everyone the best
And know the one who made it made it because she was actually pretty good.
‘Cause I don’t want to get bitter.
I don’t want to turn cruel.

I hum that one a LOT during conferences, I’ll admit. Helpful, I find, when a bestselling author whose agent is her college roommate’s cousin tells a roomful of people who have been querying for the past five years that good writing always finds a home.

Perhaps, but certainly not easily.

What you’re trying to do certainly is not easy, or fun, but you can do it. You’re your book’s best advocate. And remember, all you’re trying to do is to get these nice people to take a look at your writing. No more, no less.

It’s a perfectly reasonable request, and you’re going to be terrific at making it, because you’ve been sensible and brave enough to face your fears and prepare like a professional.

Take a deep breath on me, everyone, and keep up the good work!

Posted on - No Comments on Pitching 101, part XXIV and Writers’ Conferences 101, part IIII: working up the nerve to pitch — or to ask pointed questions, for that matter

Pitching 101, part XXIV and Writers’ Conferences 101, part IIII: working up the nerve to pitch — or to ask pointed questions, for that matter

At the opera the other night, I saw something I’d never seen before: the orchestra leaving its pit during the curtain call — and at a rather specific point, too, when the singer playing the lead was walking out for her solo curtain call. (And no, that’s not a picture of Brünnhilde; it’s Frank Gorshin as the Riddler on the old Batman show.) Why would they have done such a rude and unprofessional thing? I cannot say for sure, but my guess would be that it was for the same reason the audience members in my part of the balcony stopped yelling “Bravo,” sat down, and engaged in golf claps when she appeared.

It wasn’t because she didn’t have a marvelous voice; far from it, as she had demonstrated in Act III. She’s world-famous for playing this role. Unfortunately, in anticipation of Act III, she had not sung full voice in Act II. As a result, the Valkyrie most closely associated with belting out the notes was barely audible past the tenth row for a good hour.

Did she have a sore throat? Had she lost her nerve? Or did she merely figure that this was Seattle, not New York or Berlin, so she could afford to phone in half of her performance?

Performance anxiety, medical excuse, or apathy — we in the audience will never know. All we can judge her by is how she sang.

Performance anxiety is on my mind today, campers, because I’m going to be concentrating in this post upon the delicate art of working up nerve to approach agents to pitch. And — brace yourselves — to start to think of the pitching process as your interviewing agents as much as their interviewing you.

Okay, perhaps not quite as much, given just how competitive the agent-finding market is these days, but certainly, it’s not a face-to-face meeting to approach uncritically. As, alas, the vast majority of pitchers — and queriers, for that matter — seem to do.

Oh, I’m not saying that it isn’t understandable — undoubtedly, it is. In the flurry of pitching and querying, signing with an agent can start to feel like the end goal, the point at which all of the hard work is going to end, rather than a victory to be celebrated along the way. Yes, you do want an agent to fall in love with your writing — but never forget that the point of having an agent is to market your book.

Before an army of Valkyries shouts, “Well, duh!” at me at a volume certain divas would have done well to emulate, allow me to add a spin to that observation that may not have occurred to some pitchers: since a pitch meeting is a professional encounter, not a social event, it is very much in your interests to consider whether the person in front of you is a good bet for helping you meet your ultimate goal of publication, rather than whether you happen to like this person.

There’s more to an agent-writer relationship than friendship, you know. In fact, that’s often a relatively small element. Obviously, you’re going to want to be able to trust your agent, but whether the two of you clicked during your ten-minute chat is far less important to how well you will work together than your ability to communicate — and, yes, the agent’s contacts with editors who happen to publish books in your category.

So the common writerly fantasy that a friendly pitch meeting automatically equals a long-term personal connection is not only seldom true in actual practice; it can lead aspiring writers do make foolish choices. “Oh, but I really clicked with Agent Z,” they will protest. “I couldn’t possibly submit those pages Agent Q requested until I hear back from Z.” Or: “Since I had such a great pitch session with Agent R, why should I bother to pitch to anyone else at this conference? He’s sure to sign me.” Or even: “Yeah, it’s been 10 months since I submitted those pages Agent B requested, but I’m not going to keep querying or contact the agency to see if they have lost my submission packet. She seemed to like me; I don’t want to mess that up.”

All of these are poor strategic choices, based upon a misunderstanding of the pitching relationship. Successful pitchers’ hopes often rise sky-high, leading them to confuse a request for pages for an implied commitment. It isn’t, and it shouldn’t be interpreted as such.

Far too few pitchers seem to understand that. Here’s a useful rule of thumb: until an actual offer is on the table, a good pitch meeting is just a nice conversation at a conference.

But even if a smiling request for materials did imply more (which it doesn’t), the mere fact of liking an agent personally is not the best determinant of whether this is the right person to represent your manuscript. Or even whether the two of you can work well together under stressful conditions.

Yes, I said work together, because believe me, the author’s work does not end when the ink dries on the agency contract: its nature merely changes. It’s rare that a manuscript or proposal does not go through at least some revisions after the agency contract is signed, generally at the new agent’s request. So before you think about committing your manuscript or proposal to anyone’s hands, you’re going to want to ask some questions about who these people are, what they typically represent, and how they like to work with writers.

Stop cringing — if you’re going to be a successful author, this is CRUCIAL information.

Why? Well, agenting styles are very different: some are very hands-on, line-editing the work they represent, and some prefer to, as the saying goes, “leave the writing to the writers.” Some enjoy explaining the publishing process to their clients, and some are infuriated by it. Some want their authors to check in regularly, while others roll their eyes if a client has the temerity to inquire whether the manuscript the agent sent out six months ago has met with any results yet.

It really does behoove everyone concerned, therefore, that such preferences be aired up front.

I know: a pitch meeting is an intimidating situation, and you don’t want to offend anybody. But remember, these people come to a conference to discover people like YOU. Don’t talk yourself out of approaching them. Yes, the deck is stacked, but that does not mean that it’s impossible to make it: writers find agents at conferences all the time.

Including, incidentally, yours truly. After asking simply mountains of very pointed questions. Hey, I was merely being honest about the kind of client I would be.

Fortunately, you need not wait until your pitching appointment or you have buttonholed an agent in the hallway to ask such questions: most writers’ conferences feature panels where agents and editors talk about their work. Almost universally, the moderator will ask for questions from the audience.

That prospect should make you start rubbing your hands in glee like the villain in a melodrama: here’s a risk-free chance to ask many agents at once about what they like in a book — and in a client.

It’s a golden opportunity, yet much of the time, it’s is squandered with the too-specific question of the conference newbie who thinks this is an invitation to pitch. “Would you be interested,” such a fellow will stand up and ask, “in a book about a starship captain who finds himself marooned on a deserted planet where only mistletoe grows, and his only chance of escape is to court the ancient Druidic gods?”

Now, personally, I would probably want to take a gander at that particular book, if only for giggles, but that’s not really the issue here: this guy is trying to give a mass pitch to everyone on the panel. Universally, this kind of approach-disguised-as-question falls flat on its face.

Why? Manners, my dears, manners. Question time at an agents’ forum is NOT an appropriate venue for pitching.

Let me repeat that, as it may sound a bit strange coming from the fingertips of the queen of the hallway pitch: the agents’ and editors’ forums should NOT be construed as pitch sessions. You may, if you can work up the nerve, walk up to the panelists afterward to try out your hallway pitch, but you will make a much, much better impression if you use the question time for, um, questions.

Still not convinced? Okay, let’s take a gander at what happens when our misguided friend above ignores this dictum — as, I assure you, someone invariably does at every major conference. If the agents are feeling kind, one of them will try to turn this too-specific question into an issue of more general concern, as in, “It’s interesting that you ask that, because the SF market right now is very much geared toward (some other focus entirely)…”

The other, less charitable and more common response is for the agents all to say no and the moderator to ask for the next question from the audience. Like hallway pitching, the response all depends upon the mood and generosity level of the agents approached — and how politely the writer has made the request.

Even if you are Emily Post personified, however, don’t bother with the broadcast pitch approach: it’s not worth the risk. Most likely, the only result will be your getting talked about negatively in the bar that’s never more than 100 yards from any writers’ conference in North America. Trust me on this one.

A popular variation on this faux pas is a questioner’s standing up, describing his book, and asking how much he could expect to receive as an advance. From the writer’s point of view, this certainly seems like a reasonable question, doesn’t it? Yet to industry-trained ears, it says very clearly that the asker has not gone to the trouble of learning much about how publishing actually works.

Why is that so evident to the pros? Well, in the first place, advances vary wildly. Think about how deal memos are constructed: pretty much everything that has to do with the author’s cut is a matter of negotiation. (If you have no idea what a deal memo is, you might want to take a gander at the HOW DO MANUSCRIPTS GET PUBLISHED? category on the archive list at right. Even aspiring writers who have done their homework often harbor misconceptions about how the process works.)

Second, a manuscript that attracts competitive bidding today may not interest any editor at all six months from now. So really, when an aspiring writer asks such a question, what an agent tends to hear is, “I want you to predict the market value of a book you know absolutely nothing about, which may or may not be any good, and I expect this advice to be applicable at any time I may try to market this book concept.”

Again: not the best idea.

So how does one use question time correctly, you ask? You’re going to want to keep your question general and, if at all possible, have everyone on the panel answer it, so you don’t appear to be targeting one of them for critique.

Oh, it happens. It’s pretty to see how quickly agents — who, after all, are in competition with one another just as much as writers are — will rush to defend one of their own.

Another common faux pas is to challenge what an agent on the panel has already said. Often, the writers who go this route will cite another source, for added credibility, “You said X ten minutes ago, but Miss Snark says…”

If you take nothing else I say into the Q&A session, remember this: this type of question will not help you win friends and influence people.

Why? Well, no one particularly likes to be contradicted in front of a roomful of people, right? Being told that someone out there is laying down rules of her conduct is far more likely to raise hackles than provide clarification. Human nature, I’m afraid.

And it’s not as though the average agent reads the many writing blogs out there, even if she happens to write one herself. So any name you cite — up to and including Miss S’, who even at the height of her blog’s popularity enjoyed at best a mixed reputation amongst agents — is unlikely to seem like an unimpeachable source.

Although should you happen to bump into MY agent at a conference, you may certainly feel free to preface your remarks to him with, “I really like Anne Mini’s blog,” should you be so moved. As long, that is, as you did not add immediately thereafter, “…and she says that what you told us before is wrong.”

Trust me: as an opening gambit, it just doesn’t work.

So what should you ask that intimidating row of agents? A few suggestions that designed to elicit information you would probably have a hard time gleaning anywhere else — and will generally provoke interesting comments, rather than the usual bleak diagnoses of how tough the market is right now:

“What was the last book each of you picked up at a conference? What made that book stand out from the others you heard pitched?” I love this question, as it gives pitchers hints about how the agents like to hear a book described; darned useful information.

“Who is your favorite client, and why?” This is a question agents tend to love, as it enables them to promote a client’s work. Make a great show of writing down names, nodding vigorously to indicate that you either believe that the author mentioned is the best thing to happen to literature since Homer first got the idea of telling the story of the Trojan war or that you are intending to rush to the nearest brick-and-mortar bookstore the instant the conference is over and buy all of that author’s books.

Hey, agents make a living from their clients’ royalties. You think they DON’T mention their clients at conferences partially in order to stimulate some book sales?

“How long do you stick with a book you really love that’s not selling before you give up on it?” In many ways, this is the single most important thing to know about an agent with whom you’re considering signing — and it’s an agent-friendly question, because they almost invariably answer it by talking about a pet project that was hard to place, but eventually succeeded.

Word to the wise: while it’s tempting to be impressed by the story about how the agent showed a particular manuscript to 43 agents before it got picked up, it’s worth asking the follow-up question, “Is that your regular practice, or did you especially love that book?” It’s not unheard-of for an established agent to recycle a single heroic incident from the very beginning of his career throughout a couple of decades’ worth of writers’ conference panels. What he was willing to do for the best manuscript he ever read back in 1982 isn’t necessarily indicative of how he might handle your book now.

“If I were looking to understand what a great first novel (or first book in your chosen category) would read like from an agent’s point of view, what books recently out would you suggest I read?” Another question that tends to be popular with panelists — because, trust me, no agent on earth is going to name a book that s/he DIDN’T represent.

“How is selling a first-time author’s book different from selling the work of someone more established?” They’ll like this question less, but it will give you a pretty good idea of who has sold a debut novel lately and who hasn’t.

“Are you looking for a career-long relationship with a writer when you consider a submission, or are you only thinking about the book in front of you? If you thinking in the long term, how often do you expect your clients to produce new books?” This last varies a LOT, but in the last year or so, many fiction agents have been on the look-out for career writers, rather than those with only one great book in them. Asking panelists this question will let you know to whom to mention the other three manuscripts you have sitting in a drawer.

“How much feedback do you give your clients before you submit their books? Do you usually ask for a revision before you send a book out? How much do you like to get involved in the revision process?” Yes, this is an enormous question, but the agents who never edit at all will usually say so immediately. Translation: they don’t like to take on unpolished manuscripts, even if they have great market potential.

“Is there any kind of book you specifically do NOT want to hear pitched this weekend?” Hey, someone’s got to pull the pin on that grenade. Sometimes they will answer this question unsolicited, however, so do keep an ear out during the forum.

What was the last book you picked up from a conference pitch and why? What made that pitch stand out to you? The benefits of this question are twofold: it will enable agents to gush about clients whose books have not yet been released (always fun for them), and you might just glean a pitching tip or two.

Do be aware, however, that some agents will respond defensively to this type of question, disliking the implication that they might EVER sign a writer without having read the manuscript in question. The usual deflecting response: “Well, I don’t really judge by the pitch; it all depends upon the writing.”

“I’ve been hearing that many of the big agencies employ submission screeners. How many other people need to read a submission before it will reach your desk — and what kinds of comments to you like to see from them?” It can be difficult to get an answer to this question — some agents who normally employ screeners pride themselves on reading requested materials from pitchers themselves — but it can reveal quite a lot about the unwritten rules of screening.

“What’s the worst query letter you ever got, and why?” This is a great question to ask if you’re not planning to do any hallway pitching, but only intend to query the attending agents after the conference. (Beginning your query, naturally, with the magic words, “I so enjoyed hearing you speak at the recent XYZ conference…) The responses are usually pretty colorful.

Do you have any automatic red flags for submissions? Any pet peeves we all should avoid? You are well within your rights to ask this one — and everyone in the room will bless you for it. Every agent has a different representation style, and you will want to know about any pet peeves or preferences before you stick your pages under their respective noses, right?

Fair warning about the response to this one: it’s very, very common for agents to imply that their individual pet peeves are shared by every other agent currently walking the earth’s crust. Sometimes it’s true; sometimes it isn’t.

However, should you EVER hear an agent mention a pet peeve on a panel, scour your work for that problem before you send that agent anything. If an agent makes the effort to warn you, s/he means it.

You’ll be pleased to hear, after all that, that there is really only one question that someone absolutely needs to ask at the editors’ forum — although most of the questions above will work in this context, too. Since most publishing houses now have policies forbidding their editors from picking up unagented work, everyone in the room will be happier in the long run if you just pull the pin on the grenade:

“If you found a fabulous book here at the conference, which of you could sign the author directly, and which of you would have to refer her to an agent?”

Yes, it’s a bit in-your-face, but the fact is, all of the major US publishing houses currently have policies forbidding editors from signing unrepresented writers — a policy of which editors tend to assume that pitchers are already aware. So much so that editors new to conferences are sometimes surprised that writers want to pitch to them. Often, senior editors are at the conference merely to give a class, network, or make connections with the already-established authors that often hang out at their local conferences; they may only have agreed to participate in pitch meetings to fill the time in between. (Hey, it happens.)

Asking to know whether you’ll be pitching to someone who could act directly or not can help you streamline your pitching attempts. Generally speaking, an editor from a small publishing house is more likely to be able to say yes to a manuscript, but if, for instance, an editor at HarperCollins is given to perusing its online competitive submission site, asking about direct submissions will probably elicit that information.

These questions will also help you decide to whom to pitch (in the hallways, probably) on a more professional basis than whether the agent or editor struck you as a nice person whilst speaking on the dais. This is not the best criterion to use, and certainly not the best ONLY criterion to use, because:

(a) Most people are rather different when speaking to large groups than one-on-one, which is how a signed writer would be dealing with them; your first impression might not be an accurate one.

(b) Agent and editor fora tend to be rather early in the morning, and folks in the arts are often not morning people (see conclusion on previous point).

(c) The pro who comes across as nastiest may in fact just be trying to save writers some chagrin. Telling the hard truth from a podium is not usually conducive to popularity, but the truth about the publishing industry is what you paid to come to the conference to hear, right?

(d) The pro who just oozes affection for writers and good writing may not have the best track record for picking up clients.

Finding out more about these people’s personal tastes and professional interests is also just good manners — and this is an industry where manners do count to a surprisingly great extent. From a more self-interested perspective, wouldn’t you rather learn in an impersonal forum that Agent A isn’t remotely interested in your kind of book than during a face-to-face, one-on-one meeting?

Of course you would. See why I was so adamant about your picking a book category?

Once you have figured out which agents and editors from small houses (again, all of the major US publishers currently have policies against picking up unagented authors) represent books in your category and like your type of voice (not always the same thing, in practice), try to get appointments with ALL of them.

Standing by the appointment desk and listening for cancellations is a good way to do this — although fair warning: this practice does tend to annoy the volunteers manning the appointment desk. Also, many conferences lay down rules barring signing up for extra appointments (unless you pay for them). However, even at such conferences, the eager beaver who happens to be standing by the desk when someone cancels can sometimes nab the extra slot.

A great, great time to do this: immediately after the agents’ forum. Would-be pitchers who have just heard their assigned agents declare from the dais that the appointment was a mismatch are often overjoyed to switch appointments with someone else, or even just cancel their own.

If you can’t get appointments, try to pitch to your likely candidates in the hallways. Again, immediately after the agents’ forum is an opportune moment for this.

I felt your chest seize up, but please, don’t be afraid: you’re there to learn how to market your work better, and they are there to pick up new writers. You are not a second-class citizen begging the nobility for a favor, as so many first-time pitchers seem to think: you are trying to find the best collaborators for your writing career.

As Francis I of France put it: “The sun shines for me as for others. I should very much like to see the clause in Adam’s will that excludes me from a share of the world.”

You deserve to be heard, in short. Don’t let ‘em intimidate you.

But if you DO find yourself too intimidated to walk up to someone in the industry and gasp out your magic first hundred words, do not despair: that information you gathered at the agents and editors’ forum will still serve you well. After the conference, you can query ALL of them — or at least the ones on your narrowed-down list.

And do you know what I would do in your quivered-in shoes? (Hint: I mentioned it above.)

If you said, “By Jove, you would go ahead and write the name of the conference on the outside of the envelope or put it in the subject line an e-mailed query,” give yourself a gold star for the day.

Why is this a dandy idea? Because in most agencies, conference-goers are regarded as a bit savvier than the average querier; their queries, therefore, tend to be taken a bit more seriously AND read with greater attention. So it’s well worth your while.

Oh, and before I forget: make sure to write REQUESTED MATERIALS in great big letters on the outside of the envelope or place it in the subject line of your e-mail, for the reasons above. (Assuming, of course, that an agent or editor DID request those materials. Don’t scrawl it otherwise.)

But whatever you do, don’t be a silent wallflower at a writers’ conference: take a few polite risks, and don’t be afraid to approach editors from smaller presses. The Brünnhilde who perpetually saves her voice for the final act has a hard time making a good first impression.

Sing out, Hildy. This could be your big break.

Tomorrow, a few hints on maintaining your energy throughout what can be a pretty exhausting event. Keep up the good work!

Posted on - No Comments on Pitching 101, part XXIII and Writers’ Conferences 101, part III: the bare necessities of pitching — and no, I’m not just talking about 3 lines scrawled on the back of a business card

Pitching 101, part XXIII and Writers’ Conferences 101, part III: the bare necessities of pitching — and no, I’m not just talking about 3 lines scrawled on the back of a business card

glass-of-water

I honestly am trying to wrap up our weeks-long series on formal and informal pitching, but the fact is, if I’m going to talk about getting the most out of (often quite expensive) writers’ conferences, it only makes sense to give a few more practical tips on pitching while I’m at it. So please bear with the absurdly long and complicated titles for a while: labeling discussions as series makes it easier for late-joining readers to follow them in the archives, I’ve found.

Since we’ve all been so very good for so very long, I have a fun-but-practical topic for today: what materials should you bring with you to a conference — and, more importantly, to your pitch sessions with agents and editors? Other than good, strong nerves, an iron stomach, and faith that your book is the best literary achievement since MADAME BOVARY, of course.

At minimum, you’re going to want a trusty, comfortable pen and notebook with a backing hard enough to write upon, to take good notes. You’ll also want to bring all of the paperwork the conference organizers sent you, including a copy of your conference registration, information about your agent and/or editor appointments, and tickets to any dinners, luncheons, etc. for which you may have paid extra. (As, alas, one almost invariably does now at literary conferences. I can remember when rubber chicken banquets were thrown in gratis, and folks, I’m not that old.)

I’m already sensing some shifting in chairs out there, amn’t I? “But Anne,” those of you new to writing great big checks to conference organizers protest, “why would I need to burden myself with all of that paperwork? I already signed up for those events, as well as my pitch appointments. Won’t the conference folks have all that on file?”

I hate to burst anyone’s bubble here, but not necessarily. Remember, most writers’ conferences are organized by hard-working volunteers, not crack teams of hyper-efficient event organizers assisted by an army of support staff with Krazy Glue on their fingertips. Details occasionally fall through the cracks.

So it’s not very prudent to assume that your paperwork has not been crack fodder — or even that the selfless volunteers working the registration tables will have access to their computers to double-check what you paid to attend. Few literary conferences are held in the offices or homes of the organizers, after all, and while being able to get into the dinner where you paid $60 to hear the keynote speaker may be vitally important to you, the volunteers on site will probably neither have the time nor the inclination to run home to double-check a misprinted list of attendees.

All of which is to say: if you registered electronically, make sure to bring a hard copy of the confirmation. And if everything goes perfectly when you check in, please remember to thank the volunteer who helped you.

As my grandmother used to say: manners cost nothing.

While you’re printing things out, go ahead and produce a hard-copy confirmation of your hotel reservation as well, if you’re not attending a conference that permits you to sleep in your own bed at night. Again, I hate to be the one to break it to you, but it is not at all unheard-of for a hotel hosting a conference to over-book.

Also, it’s a good idea to bring a shoulder bag sturdy enough to hold all of the handouts you will accumulate and books you will buy at the conference. This is not an occasion for a flimsy purse. Think grad student backpack, not clutch bag.

Don’t underestimate how many books you may acquire. It’s rare that a literary conference doesn’t have a room devoted to convincing you to buy the collected works of conference speakers, local writers, and the folks who organized the conference. (At the Conference That Shall Not Be Named, for instance, only organization members’ and conference presenters’ work are typically featured.)

Don’t expect to receive discounts on those books, however; because the conference typically gets a cut of sales, offering a members’ discount seldom seems to occur to organizers. On the bright side, it’s usually child’s play to get ‘em signed. Even if the author is not hovering hopefully behind a pile of his literary output, if he’s at the conference at all, he’s going to be more than happy to autograph it.

Don’t be shy about walking up to ‘em in hallways and after speeches to ask; this is basic care and feeding of one’s readership. And if you’re polite about it — introducing yourself by saying how much you loved the author’s latest work and/or speech last night, perhaps, or via the Magic First Hundred Words — who knows? You might just end up with a marvelous literary friend.

Which is one of the reasons you signed up to go to a conference in the first place, right?

Do be aware, though, that when major bookstore chains organize these rooms (and at large conferences, it’s often a chain like Barnes & Noble), they often take an additional payment off the top, so a self-published author may well make less per book in such a venue. And if an author with a traditional publisher has shown up with her own copies, purloined from the sometimes generous stash of promotional copies publishers often provide authors because the expected copies did not show up on time for the conference (yes, it happens), the sales may not count toward official sales totals.

This is not to say that you should hesitate to purchase a book from the writer with whom you’ve been chatting in the book room for the last half an hour. You should. However, if the book is self-published, you might want to ask the author if s/he would prefer for you to buy it elsewhere. Generally, authors will be only too glad to steer you in the right direction.

Speaking of requests folks in the industry are thrilled to get, if you are struck by a particular agent or editor, you can hardly ask a more flattering question than, “So, are there any books for sale here that you worked upon? I’d like to read a couple, to get a sense of your taste/style/why on earth anyone would want to spend years on end editing books about horses and flamingos.”

Hard for even the surliest curmudgeon scowling at early morning light not to be pleased by that question.

By the way, at a conference that offers an agents’ or editors’ panel (and most do), do not even CONSIDER missing it. Attendees are expected to listen to what the agents and editors are seeking at the moment and — brace yourself for this — note where it does not match what was said in the conference guide blurb or on the agents’ websites.

Oh, did I forget to tell you to sit down before I mentioned that?

Tastes change. So does the market. But blurbs tend to get reused from year to year. Even the standard agency guides, resources that actually are updated yearly, often don’t represent what any given member agent wants right this minute.

No comment — except to say that you will be a much, much happier camper if you keep an ear cocked during the agents’ and editors’ fora to double-check that the agent to whom you were planning to pitch a vampire romance isn’t going around saying, “Heavens, if I see ONE more vampire romance…”

In addition to noting all such preferences in my trusty notebook, I always like to carry a few sheets of blank printer paper in my bag, so I can draw a diagram of the agents’ forum, and another of the editors’, to keep track of who was sitting where and note a few physical characteristics, along with their expressed preferences in books.

Why do I do this? Well, these fora are typically scheduled at the very beginning of the first full day of the conference — a very, very long day.

By the time people are wandering into their appointments at the end of the second day, dehydrated from convention hall air and overwhelmed with masses of professional information, I’ve found that they’re often too tired to recall WHICH editor had struck them the day before as someone with whom to try to finagle a last-minute appointment.

Being able to whip out the diagrams has jogged many a memory, including mine. It’s also a great help a month or two after the conference, to help you remember which of the dozen agents who spoke struck you as worthwhile to query instead of pitching, and which left you with the impression that they eat books, if not aspiring writers, for breakfast.

On my diagrams, the latter tend to be depicted with horns, pitchfork, and tail. But that’s just me.

I always, always, ALWAYS advise writers to bring bottled water to conferences — even to ones where the organizers tend to be very good about keeping water available. A screw-top bottle in your bag can save both spillage and inconvenience for your neighbors.

Why? Well, when you’re wedged into the middle of a row of eager note-takers in a classroom, it’s not always the easiest thing in the world to make your way to the table with the pitcher on it, nor to step over people’s legs with a full glass in your hand.

If I seem to be harping on the dehydration theme, there’s a good reason: every indoor conference I have ever attended has dried out my contact lenses, and personally, I prefer to meet people when my lenses are not opaque with grime.

I’m wacky that way.

If your eyes dry out easily, consider wearing your glasses instead. Men may not make passes at girls who wear ‘em, to paraphrase the late great Ms. Parker, but looking bookish is seldom a drawback at a writers’ conference.

Even if you have perfect vision, there’s a good reason to keep on sippin’. If you are even VAGUELY prone to nerves — and who isn’t, while preparing to pitch? — being dehydrated can add substantially to your sense of being slightly off-kilter. You want to be at your best. Lip balm can be helpful in this respect, too.

Both conferences and hotels, like airports, see a lot of foot traffic, so the week leading up to the conference is NOT the time to skip the vitamins. I go one step further: at the conference, I dump packets of Emergen-C into my water bottle, to keep my immune system strong.

If this seems like frou-frou advice, buttonhole me at a conference sometime, and I’ll regale you with stories about nervous pitchers who have passed out in front of agents. Remember, if you find yourself stressed out:

*Take deep breaths. Not just every so often, but on a regular basis.

*Don’t lock your knees when you’re standing. People who do tend to fall over.

*If you need to sit down, say so right away, no matter who happens to be standing in front of you. Trust me, that editor from Random House doesn’t want to have to pick you up off the floor.

*Don’t drink too much coffee, tea, or alcohol. (Even though everyone else will be doing so with enthusiasm.)

*Go outside the conference center every so often. A glimpse of blue sky can provide a lot of perspective.

*Make some friends. You’ll have more fun, and you can meet in the hallway later to swap notes about seminars happening simultaneously.

*If you’re feeling nervous or scared, talk about it with some nice person you met in the hallway, rather than keeping it bottled inside.

*Be willing to act as someone else’s sounding board. Just for the karma.

Trust me, this is a time to be VERY good to yourself. A conference should not be an endurance test. If I had my way, the hallways at any pitching conference would be lined with massage chairs, to reduce people’s stress levels.

While I’m sounding like your mother, I shall add: don’t try to pitch on an empty stomach.

I’m VERY serious about this — no matter how nervous you are, try to eat something an hour or so before your pitch appointment. When I ran the Pitch Practicing Palace (a safe space for those new to the game to run their pitches by agented writers BEFORE trying them out on an agent or editor, to weed out potential problems), I used to keep a bowl of candy on hand, because so few pitchers had remembered to feed themselves.

Trust me, even if your stomach is flipping around like the Flying Wallendas on speed, you’ll feel better if you eat something. If you are anticipating doing a lot of hallway pitching, or dislike the type of rubber chicken and reheated pasta that tends to turn up on conference buffets, you might want to conceal a few munchies in your bag, to keep yourself fueled up.

It’s also not a bad idea to bring along some mints or ginger candy, just in case you start to feel queasy. As a fringe benefit, the generous person with the tin of Altoids tends to be rather popular in the waiting area near the pitching appointments.

Since you will most likely be sitting on folding chairs for many, many hours over the course of the conference, you might want to bring a small pillow. I once attended a conference where instead of tote bags, the organizers distributed portable seat cushions emblazoned with the writers’ organization’s logo.

You should have heard the public rejoicing.

In the spirit of serious frivolity, I’m going to make another suggestion: carry something silly in your bag, a good-luck charm or something that will make you smile when your hand brushes against it. It can work wonders when you’re stressed, to have a concealed secret.

Honest, this works. I used to advise my university students to wear their strangest underwear on final exam day, for that reason — it allowed them to know something that no one else in the room knew.

(It also resulted in several years’ worth of students walking up to me when they turned in their bluebooks and telling me precisely what they were wearing under those athletic department sweats — and, on one memorable occasion, showing me, à la Monica Lewinsky. So I say from experience: resist the urge to share; it’s disconcerting to onlookers.)

If you suspect you would be uncomfortable wearing your 20-year-old Underroos or leather garter belt (sorry; you’re going to have to find your own link to that) under your conference attire, a teddy bear in your bag can serve much the same purpose. Anything will do, as long as it is special to you.

So far, my advice has been concerned with your comfort and welfare. From here on out, the rest of today’s tips will be all about networking.

That’s right, I said networking. Conferences are about CONFERRING, people.

Because you will, we hope, be meeting some God-awfully interesting at your next writers’ conference, you will want to bring some easily transferable pieces of paper with your contact information printed on it: a business card, for instance, or comparably sized sheets from your home printer.

I mention this now, so you may prepare in advance. Having to scrabble around in your tote bag for a stray scrap of paper upon which to inscribe your vitals every time you meet someone nice gets old FAST.

Besides, if you file a Schedule C to claim your writing as a business, the cost of having the cards made is usually tax-deductible – and no, in the US, you don’t necessarily have to make money as a writer in every year you file a Schedule C for it. Talk to a tax advisor experienced in working with artists. Heck, all of those books you buy might just be deductible as market research.

Seriously, it is VERY worth your while to have some inexpensive business cards made, to print some up at home, or to ask Santa to bring you some professional-looking jobs for Christmas. First, it’s always a good idea to be able to hand your contact info to an agent or editor who expresses interest in your work. They don’t often ask for it, but if they do — in a situation, say, where an editor from a major press who is not allowed to pick up an unagented book REALLY wants to hook you up with an agent — it’s best to be prepared.

Second, unless you make a point of sitting by yourself in a corner for the entire conference, you are probably going to meet other writers that you like — maybe even some with whom you would like to exchange chapters, start a writers’ group, or just keep in contact to remind yourself that we’re all in this together.

The easier you make it for them to contact you, the more likely they are to remain in contact. It’s just that simple.

I’m sensing some ambient rustling again. “But Anne,” some rustlers exclaim, “I’m going to the conference to meet folks in the industry who can help me get my work published. Why would I waste my time chatting up other aspiring writers, who are ostensibly there for precisely the same reason?”

A very good question, oh rustlers, and one that deserves a very direct answer: because it’s far from a waste of time.

Besides, avoiding the unpublished is just a wee bit snobbish, I think. I would urge you to avoid the extremely common mistake of walking into ANY writers’ gathering thinking that the only people it is important for you to meet are the bigwigs: the agents, the editors, the keynote speakers. It requires less energy to keep to yourself, true, but it is a tad elitist, not to say short-sighted: in the long run, casting a wider acquaintance net will pay off better for you.

Why? For one very, very simple reason: the more writer friends you have, the easier it is to learn from experience.

Why make your own mistakes, when you can learn from your friends’, and they from yours? What better source for finding out which agents are really nice to writers, and which are not? And who do you think is going to come to your book signings five years from now, if not that nice writer with whom you chatted about science fiction at lunch?

Obviously, if you can swing a one-on-one with the keynote speaker, go for it — I once spent several hours stranded in a small airport with Ann Rule, and she is an absolutely delightful conversationalist. (Especially if you happen to have an abnormally great interest in blood spatter patterns; she’s a well-respected expert on the subject.)

But try not to let star-watching distract you from interacting with the less well-known writers teaching the classes — who are there to help YOU, after all — or the writer sitting next to you in class. I have met some of the best writers I know by the simple dint of turning to the person rummaging through the packaged teas on the coffee table and saying, “So, what do you write?”

Don’t tell me that you’re too shy to handle this situation — I happen to know that you have a secret weapon. Remember those magic first hundred words? This is the time to use ‘em.

Believe me, it’s worth doing. Someday, some of your fellow conference attendees are going to be bigwigs themselves — realistically, can you rule out the possibility that the person sitting next to you in the session on writer’s block ISN’T the next Stephen King? — and don’t you want to be able to say that you knew them when?

And even if this were not true (but it is), writing is an isolating business — for every hour that even the most commercially successful writer spends interacting with others in the business, she spends hundreds alone, typing away. The more friends you can make who will understand your emotional ups and downs as you work through scenes in a novel, or query agents, or gnaw your fingernails down to the knuckle, waiting for an editor to decide whether to buy your book, the better, I say.

Even the most charmed writer, the one with both the best writing AND the best pure, dumb luck, has days of depression. Not all of us are lucky enough to live and work with people who appreciate the necessity of revising a sentence for the sixth time. Writers’ conferences are the ideal places to find friends to support you, the ones you call when your nearest and dearest think you are insane for sinking your heart and soul into a book that may not see print for a decade.

So stuff some business cards into your conference bag along with a folder containing several copies of your synopsis AND five copies of the first five pages of your book, as a writing sample.

Why five pages, specifically? Well, not all agents do this, but many, when they are seriously taken with a pitch, will ask to see a few pages on the spot, to see if the writing is good enough to justify the serious time commitment of reading the whole book.

Having these pages ready to whip out at a moment’s notice will make you look substantially more professional than if you blush and murmur something about printing it out, or simply hand the agent your entire manuscript.

Don’t, however, bother to bring your entire manuscript with you to the conference, UNLESS you are a finalist in one of the major categories. You will never, ever, EVER miss an opportunity by offering to mail or e-mail it instead.

In fact, agents almost universally prefer it. This is often true, bizarrely, even if they insist that they want to read it on the airplane home.

Why the exception for the contest finalists? Well, I don’t think it should come as much of a surprise to anyone that agents tend to be pretty competitive people. The primary reason that an agent would ask for the whole thing right away, in my experience, is if he is afraid that another agent at the conference will sign you before he’s had a chance to read it — and the writers who tend to be the objects of such heart-rending scenes of jealousy are almost invariably those sporting blue ribbons.

So while I have known agents to read a chapter or two of the winners’ work in their hotel rooms, the chances of its happening in the normal run of a pitch day are roughly the same as finding the complete skeleton of a dinosaur in your back yard.

It could happen — but it doesn’t really make sense to plan your life around a possibility that remote.

Otherwise, don’t hurt your back lugging the manuscript box around; the sample will do just as well. And no, don’t bother to bring an electronic copy of your book — it’s actually considered rather rude to hand out CD-ROMs willy-nilly.

Why? Well, because not everyone is as polite as my lovely readers. It’s not at all uncommon for a total stranger to come charging up to an agent, editor, or someone like yours truly at a conference, shove a soft copy into our astonished hands, and disappear, calling back over her retreating shoulder, “My contact information’s on there, so you can let me know what you think of it.”

Without exception, electronic media presented in this manner ends up in the trash, unread.

Why? Well, apart from the general impoliteness involved in insisting that just because someone is in the industry, s/he has an obligation to read every stranger’s work, there’s also the very real risk that a stranger’s disk is going to be infected with a computer virus; it would be rather imprudent even to try to check out its contents.

Even if the recipient happened to have a really, really good firewall, this method also conveys a tacit expectation that the recipient is going to go to the trouble and expense of printing the book out — or risk considerable eyestrain by reading an entire book onscreen. Not very likely.

These days, if an agent or editor wants an electronic copy of your book, s/he will ask you to e-mail it. Trust me on this one.

Regardless, your 5-page sample should be in hard copy. If you feel that an excerpt from the end of the book showcases your work better, use that, but if you can at all manage it, choose the first five pages of the book as your sample — it just exudes more confidence in your writing, as these are the first pages a screener would see in a submission.

From the writer’s POV, the sole purpose of the writing sample is to get the agent to ask you to send the rest of the book, so although I hammer on this point about twice a month here, I’m going to say it again: as with everything else you submit to any industry pro, make sure that these pages are impeccably written, totally free of errors, and in standard format.

Seriously, this is not a moment when you want your pages to cry out, “The author’s unfamiliar with the standards of the industry!”

If the fact that there IS a standard format for manuscripts — and that it does NOT resemble the formatting of published books — is news to you, rush into the archives at right immediately, and take a gander at the HOW TO FORMAT A MANUSCRIPT and STANDARD FORMAT ILLUSTRATED categories at right. Even if you’re relatively sure you’re doing it right, it isn’t a bad idea to double-check.

Stop groaning, long-time readers; we all could use a refresher from time to time. As long as I am writing this blog, no reader of mine is going to have his or her work rejected simply because s/he didn’t know what the rules of submission were.

Again, I’m funny that way.

Keep practicing those pitches, everyone, avoid dehydration like the plague, and keep up the good work!

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Pitching 101, part XXII and Writers’ Conferences 101, part II: how soon is too soon, how much information is too much, and other burning questions of conference life

lie-detector

I must confess something, dear readers: yesterday’s post about hyper-literalism lifted a weight off my weary shoulders. At this point in my long and checkered blogging career, I feel like the kid who pointed out that the emperor was ever-so-slightly under-dressed. It does become rather a strain, conference after conference, year after year, not to stand in the back of the room and bellow, “But don’t knock yourself out following that advice to the letter!”

I guess it’s a corollary of what I find myself saying here every few months: it’s honestly not a good idea to take anyone’s word as Gospel, even if the speaker purports to be an expert. Perhaps especially if.

Logically, this sterling advice must apply to yours truly, right, and what I say here? Of course — which is why I encourage any and all of you to pipe up with questions about pitching, querying, submitting, craft, or whatever else is on your writerly mind. Seriously, I don’t want anybody to take my advice blindly, and I would much, much rather that you asked me than run afoul of Millicent the agency screener down the line.

In case anyone reading this does not already know how to leave a question or comment: all you have to do is click on COMMENTS at the bottom of this post (or any post, for that matter). That will lead you to a simple little form, designed not to annoy you but to help me keep my comment sections spam-free for your reading pleasure. Then just type in your question and hit SUBMIT. Easy as proverbial pie.

To get you in the question-asking mood, I’m going to spend today tackling a couple of excellent questions about the pitch proper sent in by readers over the years. (Keep ‘em coming, folks!) In that spirit, I’m going to begin by continuing my thoughts from an earlier post where I, you guessed it, answered a reader’s question.

Late last week, I went over a few reasons that it’s a better idea to pitch the overall story of a multiple perspective book, rather than try to replicate the various protagonists’ personal story arcs or talk about voice choices. It tends to be substantially less confusing for the hearer this way, but there’s another very good reason not to overload the pitch with too much in-depth discussion of HOW the story is told, rather than what the story IS.

Writers very, very frequently forget this, but the author is not the only one who is going to have to pitch any given book. In fact, one of the points of conference pitching is to render pitching it someone else’s responsibility.

Think about it. A writer has chosen the multiple POV narrative style because it fits the story she is telling, presumably, not the other way around, right? That’s the writer’s job, figuring out the most effective means of telling the tale. That doesn’t change the fact that in order for an agent to sell the book to an editor, or the editor to take the book to committee, he’s going to have to be able to summarize the story.

That’s right — precisely the task all of you would-be pitchers out there have been resenting for a month now. And inveterate queriers have been resenting for years.

If the story comes across as too complex to be able to boil down into terms that the agent or editor will be able to use to convince others that this book is great, your pitch may raise some red flags. So it really does behoove you not to include every twist and turn of the storyline — or every point of view.

If you really get stuck about how to tell the overarching story of a book with multiple protagonists (or multiple storylines, for that matter), you could conceivably pick one or two of the protagonists and present his/her/their story/ies as the book, purely for pitching purposes.

Ooh, that suggestion generated some righteous indignation, didn’t it? “But Anne,” I hear some of you upright souls cry, “isn’t that misleading?”

Not really. Remember, the point of the pitch is NOT to distill the essence of the book: it is to convince the agent or editor to ask to READ it.

No one on the other side of the pitching table seriously expects to learn everything about a book in a 2-minute speech, any more than he would from a synopsis. If it were possible, how much of a storyline could there possibly be? Why, in fact, would it take a whole book to tell it?

“But Anne,” the upright whimper, “I don’t want to lie. Won’t I get in trouble for implying that my book has only two protagonists when it in fact has twelve?”

Trust me, this strategy is not going to come back and bite you later, at least not enough to fret over, because frankly, it would require the memory banks of IBM’s Big Blue for a pitch-hearer to recall everything he heard over the average conference period.

Remember last week, when I was talking about pitch fatigue? After an agent or editor has heard a hundred pitches at a conference this weekend, and two hundred the weekend after that, he’s not going to say when he receives your submission, “Hey! This has 4 more characters than the author told me it did!”

I know, I know: we all want to believe that our pitches are the exception to this — naturally, the agent of our dreams will remember every adjective choice and intake of breath from OUR pitches, as opposed to everyone else’s. But that, my dears, is writerly ego talking, the same ego that tries to insist that we MUST get our requested submissions out the door practically the instant the agent or editor’s request for them has entered our ears.

In practice, it just isn’t so.

And shouldn’t be, actually, in a business that rewards writing talent. Given the choice, it’s much, much better for you if the agent of your dreams remembers that the writing in your submission was brilliant than the details of what you said in your 10-minute meeting.

As to the question of being misleading…well, I’ll get back to the desirability of telling the truth, the whole truth, and nothing but the truth a little later in this post. For now, let’s move on to the next reader question.

Insightful long-term reader Janet wrote in some time ago to ask how to handle the rather common dilemma of the writer whose local conference happens whilst she’s in mid-revision: “What do you do when you realize that you might have to change the structure of the novel?” she asked. “Pitch the old way?”

I hear this question all the time during conference season, Janet, and the answer really goes back to the pervasive writerly belief I touched upon briefly above, the notion that an agent or editor is going to remember any given pitch in enough detail a month or two down the road to catch discrepancies between the pitch and the book.

Chant it with me now, experienced pitchers: they’re going to be too tired to recall every detail by the time they get on the plane to return to New York, much less a month or two from now, when they get around to reading your submission.

Stop deflating, ego — this isn’t about you. It’s about them.

It’s also about our old friend, pitch fatigue. At a conference, the average agent or editor might be hearing as many as hundred pitches a day. Multiply that by the number of days of the conference — multiply THAT by the number of conferences a particular agent or editor attends in a season, not to mention the queries and submissions she sees on a daily basis, and then you can begin to understand just how difficult it would be to retain them all.

I hate to bruise anyone’s ego, but now that you’ve done the math, how likely is it that she’s going to retain the specifics of, say, pitch #472?

But you shouldn’t fret about that, because — pull out your hymnals, long-term readers — the purpose of ANY book pitch is to get the agent or editor to ask to read it, not to buy the book sight unseen. Since that request generally comes within a few minutes of the writer’s uttering the pitch, if it’s going to come at all, what you need to do is wow ‘em in the moment.

Although it IS nice if yours is the pitch that causes an agent to scrawl in her notes, “Great imagery!”

That’s why, in case you’ve been wondering, I’ve been harping so much throughout Pitching 101 about the desirability of including memorable details in your pitch. You have the pitch-hearer’s attention for only a few moments, and 9 times out of 10, she’s going to be tired during those moments. A vividly-rendered sensual detail or surprising situation that she’s never heard before is your best bet to wake her up.

Under the circumstances, that’s not an insignificant achievement. Don’t lessen your triumph by insisting that she be able to reproduce your pitch from memory six weeks hence — or that you need to get those requested materials to her before she forgets who you are.

Accept that she may not remember you by the time she gets on the plane to go home from the conference and trust that she has kept good notes. Then read every syllable of your submission IN HARD COPY and OUT LOUD before you even consider rushing it off to her.

The upside of the short memory span: you don’t really need to worry if your story changes between the time you pitch or query it and when you submit the manuscript pages. That’s par for the course. Writers rewrite and restructure their books all the time; it’s not considered particularly sinister.

That being said, your best bet in the case of a book in the throes of change is to tell the story that you feel is the most compelling. If you haven’t yet begun restructuring, it will probably be the old one, as it’s the one with which you are presumably most familiar, but if you can make a good yarn out of the changes you envision, it’s perfectly legitimate to pitch that instead.

It really is up to you. As long as the story is a grabber, that is.

The final questions du jour, which the various askers have requested be presented anonymously, concern the ethics of not mentioning those aspects of the book one is afraid might negatively influence a pitch-hearer’s view of the manuscript. The most popular proposed omissions: the book’s length and whether it is actually finished on the day of your pitching appointment.

Let me take the second one first, as it’s easier to answer. There is a tacit expectation, occasionally seen in print in conference guides, that a writer will not market a novel until it is complete, because it would not be possible for an agent to market a partial first novel. In fact, most pitching and querying guides will tell you that you should NEVER pitch an unfinished work.

Except that it isn’t quite that simple. Agented writers pitch half-finished work to their agents all the time, for instance.

Does that mean that you should? Well, it depends. It would most definitely be frowned-upon to pitch a half-finished book that might take a year or two to polish off — unless, of course, the book in question is nonfiction, in which case you’d be marketing it as a book proposal, not as an entire manuscript, anyway.

Let me repeat that, because it’s important: nonfiction books are typically sold on proposals, not the entire manuscript. Yes, even if it’s a memoir; although some agents do prefer to see a full draft from a previously unpublished writer, the vast majority of memoirs are still sold in proposal form.

So I ask you: could you realistically have your novel in apple-pie order within the next six months? If so, that’s not an unheard-of lapse before submitting requested materials. And if you have a chapter of your memoir in terrific shape, could you pull a book proposal together within that timeframe? (For some guidance on what that might entail, please see the aptly-named HOW TO WRITE A BOOK PROPOSAL category on the archive list at the bottom right-hand side of this page.)

If the answers to all of those questions are a resounding “No, by gum!” you should consider holding off. Unless, of course, you’d just like to get in some pitching practice while the stakes are still low. But if you are pitching a novel just to get the hang of it (a marvelous idea, by the way), don’t make the mistake of saying that the manuscript isn’t done yet.

It’s considered rude. You’re supposed to have a fiction project completed before you pitch or query it, you know.

Confused? You’re not alone. Like so many of the orders barked at conference attendees, the expectation of market-readiness has mutated a bit in translation and over time. You’re most likely to hear it as the prevailing wisdom that maintains you should have a full draft before you pitch BECAUSE an agent or editor who is interested will ask you for the entire thing on the spot.

As in they will fly into an insensate fury if you’re not carrying it with you at the pitch meeting.

But as I have mentioned earlier in this series, demanding to see a full or even partial manuscript on the spot doesn’t happen all that often anymore (and the insensate fury part never happened in the first place). 99.9% of the time, even an agent who is extremely excited about a project will prefer that you mail it — or e-mail it.

Seriously, he’s not in that great a hurry — and trust me, he’s not going to clear his schedule in anticipation of receiving your submission. I’ll bring this up again when I go over how to prep a submission packet (probably in September; I want to go over query basics first, so PLEASE, if you have pitched within the last few weeks and are impatient to send things off, read through the HOW TO PUT TOGETHER A SUBMISSION PACKET before you drop anything in the mail) but I always advise my clients and students not to overnight anything to an agency or publishing house unless the receiving party is paying the postage.

Yes, even if an agent or editor asks you to overnight it.

I heard that horrified gasp out there, but the fact is, it’s a myth that overnighted manuscripts get read faster — yes, even if the agent asked you to send it instantly. That request is extremely rare, however; most submitters simply assume that they should get it there right away — or that their work will be seem more professional if it shows up in an overnight package.

That might have been true 20 years ago, but here’s a news flash: FedEx and other overnight packaging is just too common to attract any special notice in a crowded mailroom these days.

If you’re worried about speed, Priority Mail (which gets from one location to another within the US in 2-3 days) is far cheaper — and if you write REQUESTED MATERIALS in great big letters on the outside of the package, might actually get opened sooner than that spiffy-looking overnight mail packet.

Besides, even if you did go to the trouble and expense to get your manuscript onto the requester’s desk within hours of the request, it can often be months before an agent reads a manuscript, as those of you who have submitted before already know. Which means, in practical terms, that you need not send it right away.

And that, potentially, means that a savvy writer could buy a little time that could conceivably be used for revision. Or even writing.

Catching my drift here? After all, if you’re going to mail it anyway…and pretty much everyone in the industry is gone on vacation between the second week of August and Labor Day…and if you could really get away with sending requested materials anytime between now and Christmas…and if they’ve asked for only the first three chapters…

Or, to put it in querying terms: if the agencies are going to take a month to respond to my letter…and then ask for the first 50 pages…and that has to get by a couple of screeners before they can possibly ask for the rest?

Starting to get the picture?

There’s no reason not to work those predictable delays into your pitching and querying timeline. Naturally, I would never advise anyone to pitch a book that isn’t essentially done, but let’s face it, it may well be months before the person sitting across the table from you in a pitch meeting asks to see the entire manuscript.

And you know what? You’re under no obligation to send it out instantly, even then.

Although I would not encourage any of you to join the 40% of writers who are asked to submit requested materials but never do, anyone who has ever written a novel can tell you that where writing is concerned, there is finished — as in when you’ve made it all the way through the story and typed the words THE END on the last page — and then there is done — as in when you stop tinkering with it.

Then there’s REALLY done, the point at which you have revised it so often that you have calculated the exact trajectory of the pen you will need to lob toward Manhattan to knock your agent or editor in the head hard enough to get him to stop asking for additional changes.

And then there’s REALLY, REALLY done, when your editor has changed your title for the last time and has stopped lobbying for you to transform the liberal lesbian sister into a neo-conservative professional squash player who wrote speeches for Ronald Reagan in his spare time.

But frankly, from the point of view of the industry, no manuscript is truly finished until it is sitting on a shelf in Barnes & Noble. Until the cover is actually attached to the book, it is an inherently malleable thing.

The fact that everyone concerned is aware of this, I think, renders a bit of sophistry on the writer’s part over the question of whether a manuscript is completed somewhat pardonable.

This does NOT mean, however, that it is in your best interests to waltz into a pitch meeting and ANNOUNCE that the book isn’t finished yet — and because agents and editors are, as a group, perfectly aware that writers are prone to levels of tinkering that would make Dante’s inferno appear uncomplex, it’s actually not a question that gets asked much.

If you are asked? Sophistry, my dears, sophistry, of the type that agented and published writers employ all the time: “I’m not quite happy with it yet, but I’m very close.”

You are close to finishing it, aren’t you? And you aren’t completely happy with that, right?

I’m sensing that the hands that shot into the air a dozen paragraphs ago are waving frantically by now. “Um, Anne?” the observant owners of those hands cry. “What do you mean, pretty much everyone in the industry is gone on vacation between the second week of August and Labor Day? I’m going to a conference this weekend — surely, despite what you said above about not needing to overnight my submission, I have to send out requested materials immediately?”

The short answer is no.

The long answer is that it means that it might behoove you to tinker with them (see distinctions amongst types of doneness above) until after the mass exodus from Manhattan is over. Because, really, do you WANT your submission to be the last one Millicent needs to read before she can head out the door to someplace cooler than sweltering New York?

Naturally, there are exceptions to the closed-until-after-Labor-Day norm; many agencies arrange to have one agent remain on-site, in case of emergencies. But since editorial offices tend to clear out then, too, it would be a kind of quixotic time to be pitching a book: even if an editor loved it, it would be well-nigh impossible to gather enough bodies for the necessary editorial meeting to acquire it.

(If all that sounded like Greek to you, and you’re not particularly conversant with the tongue of ancient heroes, you might want to take a gander at the AFTER YOU LAND AN AGENT category on the list at right, as well as the WHEN ARE THE BEST AND WORST TIME TO QUERY? sections.)

The question of whether to mention manuscript length is a bit more tortured, as it tends to generate a stronger knee-jerk response in pitches and query letters than the question of submission timing. Or so I surmise, from the response to the inevitable moment at every writers’ conference I have ever attended when some stalwart soul stands up and asks how long a book is too long.

And without fail, half the room gasps at the response.

I hesitate to give limits, for fear of triggering precisely the type of literalist angst I deplored a couple of days ago, but here are a few ballpark estimates. Currently, first novels tend to run in the 65,000 – 100,000 word range — or, to put it another way, roughly 250 – 400 pages. (That’s estimated word count, by the way, 250 x # of pages in Times New Roman, standard format. For the hows and whys of estimation vs. actual word count, please see the WORD COUNT category at right.)

So if your book runs much over that, be prepared for some unconscious flinching when you mention the length. Standards do vary a bit by genre, though — check the recent offerings in your area to get a general sense.

And remember, these are general guidelines, not absolute prohibitions. Few agency screeners will toss out a book if it contains a page 401. Do be aware, though, that after a book inches over the 125,000 word mark (500 pages, more or less), it does become substantially more expensive to bind and print. (For more on this point, please see the rather extensive exchange in the comment section of a recent post.)

If at all possible, then, you will want to stay under that benchmark. And if not, you might not want to mention the length in your pitch or query letter.

And not just for marketing reasons, or at any rate not just to preclude the possibility of an instinctive response to a book’s length. If a manuscript is too long (or too short, but that is rarer since the advent of the computer), folks in the industry often have the same response as they do to a manuscript that’s not in standard format: they assume that the writer isn’t familiar with the prevailing norms.

And that, unfortunately, usually translates into the submission’s being taken less seriously — and often, the pitch or query as well.

If your book IS over or under the expected estimated length for your genre, you will probably be happier if you do not volunteer length information in either your pitch or your query. This is not dishonest — neither a pitcher nor a querier is under any actual obligation to state the length of the manuscript up front.

I’m not recommending that you actually lie in response to a direct question, of course — but if the question is not asked, it will not behoove you to offer the information. Remember, part of the art of the pitch involves knowing when to shut your trap. You will not, after all, be hooked up to a lie detector throughout the course of your pitch.

Although that would be an interesting intimidation strategy, one I have not yet seen tried on the conference circuit. Given the current level of paranoia aimed at memoirists, I wouldn’t be at all surprised to see it come into fashion.

Yes, I know, many experts will tell you that you MUST include word count in your query, but as far as I know, no major agency actually rejects queries where it’s not mentioned. Some agents will say they like to see it, for the simple reason that it makes it easier to weed out the longest and the shortest manuscripts — but if your book would fall into either of those categories, is it really in your interest to promote a knee-jerk rejection?

Whew! We covered a lot of ground today, didn’t we? Well, the path to glory has never been an easy one, right?

Keep up the good work!

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Pitching 101, part XXI, and Writers’ Conferences 101, part I: lingering on the right track, or, how not to drive yourself completely insane while preparing to pitch

All right, I’ll cop to it: I could have brought our ongoing series on how to construct various stripes of winning conference pitches to a close last Friday; I had, after all, covered all of the basics of writing both formal and informal pitches. So I could, as promised, launch right into a new series today, showing you how to use the lessons we’ve just learned in pulling together one heck of a query letter.

But I’m not going to do that — at least not today. Why not? Well, I visit conference pitching here on the site only once per year — a long visit, admittedly, of the type that may well make some of you long for the houseguests to go home, already, but still, I don’t talk about it that often.

Perhaps that’s a mistake, since writers’ conference attendance has been skyrocketing of late. Blame the hesitant economy; writing a book is a LOT of people’s fallback position. Interesting, given how few novelists actually make a living at it, but hey, a dream’s a dream.

The problem is, literary conferences can be pretty hard to navigate your first time around — and that’s unfortunate, because the darned things tend not to be inexpensive. Like pitching and querying, there are some secret handshakes that enable some aspiring writers to hobnob more effectively than others, as well as norms of behavior that may seem downright perplexing to the first-time attendee.

Up to and including the fact that there’s more to getting the most out of a conference than just showing up, or even showing up and pitching.

For the next week or so, then, I’m going to be talking about the nuts and bolts of conference attendance, with an eye to helping you not only pitch more successfully, but also take advantage of the often amazing array of resources available to aspiring writers at a good conference. Not to mention feeling more comfortable in your skin while you’re there.

So it’s out with the old series and in with the new. Everybody ready? Goo.

Last week, I brought up a couple of the more common conceptual stumbling-blocks writers tend to encounter while prepping their elevator speeches and formal pitches. The first and most virulent, of course, is coming to terms with the necessity of marketing one’s writing at all — in other words, to begin to think of it not just as one’s baby, but as a product you’re trying to sell.

Half of you just tensed up, didn’t you?

I’m not all that surprised. From an artistic perspective, the only criterion for whether an agent or editor picks up a manuscript should be the quality of the writing, followed distantly by the inherent interest of the story. For many writers, the burning question of whether a market for the book already demonstrably exists doesn’t even crop up during the composition process; they write because they are writers.

Naturally, it comes as something of a shock to learn that books do not get published simply because someone has taken the trouble to write them — or even because they are well-written. The sad fact is, an aspiring writer must make the case that this is not only a great yarn, but one that will fit into the current book market neatly, BEFORE anyone in the industry is willing to take a gander at the actual writing.

I know, I know: it seems backwards. But as I believe I have mentioned 1700 times before, I did not set up the prevailing conditions for writers; I merely try to cast them in comprehensible terms for all of you.

If I ran the universe — which, annoyingly, I evidently still don’t, as nearly as I can tell — writers would be able to skip the pitch-and-query stage entirely, simply submitting the manuscripts directly with no marketing materials, to allow the writing to speak for itself. Every submitter would get thoughtful, helpful, generous-minded feedback, too, and enchanted cows would wander the streets freely, giving chocolate- and strawberry-flavored milk to anyone who wanted it.

Being omniscient, I would also naturally be able to tell you why the industry is set up this way. Heck, I’d be so in the know that I could explain why Nobel Prize winner José Saramago is so hostile to the conventions of punctuation that he wrote an entire novel, SEEING, without a single correctly punctuated piece of dialogue.

I would be THAT generous a universe-ruler.

But I do not, alas, run the universe, however, so Señor Saramago and certain aspects of the publishing industry remain mysteries eternal. (Would it kill him to use a period at the end of a sentence occasionally? Or a question mark at the end of a question?)

Long-time readers, chant it with me now: if a writer hopes to get published, the marketing step is a necessity, NO MATTER HOW TALENTED YOU ARE. Even if you were Stephen King, William Shakespeare, and Madame de Staël rolled into one, in the current writers’ market, you would still need to approach many, many agents and/or editors to find the right match for your work.

And even if you approach an agent who does in fact ask writers to send pages along with the initial query, instead of by special request afterward (as used to be universal), if the marketing approach is not professionally crafted, chances are slim that those pages will even get read. Remember, a good agency typically receives somewhere between 800 and 1200 queries per week; if Millicent the agency screener isn’t wowed by the letter, she simply doesn’t have time to cast her eyes over those 5 or 10 or 50 pages the agency’s website said that you could send.

No, that’s not being mean; that’s trying to get through all of those queries without working too much overtime.

Unfortunately, the same imperative to save time usually also dictates form-letter rejections that the querier entirely in the dark about whether the rejection trigger was in the query or the pages. (Speaking of realistic expectations, please tell me that you didn’t waste even thirty seconds of YOUR precious time trying to read actual content into it didn’t grab me, I just didn’t fall in love with it, it doesn’t meet our needs that this time, or any of the other standard rejection generalities. By definition, one-size-fits-all reasons cannot possibly tell you how to improve your submission.)

All of which is to say: please, I implore you, do not make the very common mistake of believing that not being picked up by the first agent whom you pitch or query means that your work is not marketable. Or adhering to the even more common but less often spoken belief that if a book were REALLY well written, it would somehow be magically exempted from the marketing process.

It doesn’t, and it isn’t. Everyone clear on that?

Why am I bringing this up now, at the end of a long, difficult series on cobbling together a pitch? Because unfortunately, unrealistic expectations about the pitching — and querying — process can and do not only routinely make aspiring writers unhappy at conferences the world over, but frequently also prevent good writers from pitching well.

Yes, you read that correctly. Misinformation can really hurt a writer — as can a fearful or resentful attitude. Part of learning to pitch — or query — successfully entails accepting the fact that from the industry’s point of view, you are presenting a PRODUCT to be SOLD.

Not, as the vast majority of writers believe, and with good reason, a piece of one’s soul ripped off without anesthesia.

So it is a TEENY bit counter-productive to respond — as an astonishingly high percentage of first-time pitchers do — to the expectation that they should be able to talk about their books in market-oriented terms as evidence that they are dealing with Philistines who hate literature.

To clear up any possible confusion: you’re not, and they don’t.

That doesn’t mean the situation doesn’t beg certain questions, however. Why, for instance, do so many pitchers respond to the pros as though they were evil demons sent to earth for the sole purpose of tormenting the talented and rewarding the illiterate? Or why even mention in a pitch or query that the book has been rejected before, or that its author has submitted 700 queries for it already?

Selling books is how agents and editors make their livings, after all: they HAVE to be concerned about whether there’s a market for a book they are considering. They’re not being shallow; they’re being practical.

Okay, MOST of them are not just being shallow. My point is, a pitching appointment is not the proper venue for trying to change the status quo. Querying or pitching is hard enough to do well without simultaneously decrying the current realities of book publishing.

And yes, in response to that question your brain just shouted, aspiring writers DO bring that up in their pitches and queries. All the time. Don’t emulate their example.

This isn’t just poor strategy, I suspect — it’s symptomatic of a fundamental misunderstanding of what makes an author successful. Selling is a word that many writers seem to find distasteful when applied to trying to land an agent, as if there were no real distinction between selling one’s work (most of the time, the necessary first step to the world’s reading it) and selling out (which entails a compromise of principle.)

C’mon — you know what I’m talking about; if not, just bring up the issue over a sandwich at your next writers’ conference.

When aspiring writers speak of marketing amongst themselves, it tends to be with a slight curl of the lip, an incipient sneer, as if the mere fact of signing with an agent or getting a book published would be the final nail in the coffin of artistic integrity. While practically everyone who writes admires at least one or two published authors — all of whom, presumably, have to deal with this issue at one time or another — the prospect of compromising one’s artistic vision haunts many a writer’s nightmares.

That’s a valid fear, I suppose, but allow me to suggest another, less black-and-white possibility: fitting the square peg of one’s book into the round holes of marketing can be an uncomfortable process. But that doesn’t mean it is inherently deadly to artistic integrity — and it doesn’t mean that any writer, no matter how talented, can legitimately expect to be commercially successful without going through that process.

That is not to say there are not plenty of good reasons for writers to resent how the business side of the industry works — there are, and it’s healthy to gripe about them. Resent it all you want privately, or in the company of other writers.

But do not, I beg you, allow that resentment to color the pitch you ultimately give. Or the query letter.

I know, I know: if you’ve been hanging out at conferences for a while, deep-dyed cynicism about the book market can start to sound a whole lot like the lingua franca. One can get a lot of mileage, typically, out of being the battle-scarred submission veteran who tells the new recruits war stories — or the pitcher in the group meeting with an editor who prefaces his comments with, “Well, this probably isn’t the right market for this book concept, but…”

But to those who actually work in the industry, complaining about the current market’s artistic paucity will not make you come across as serious about your work — as it tends to do amongst other writers, admittedly. Instead, it’s likely to insult the very people who could help you get beyond the pitching and querying stage.

Yes, you may well gulp. To an agent’s ears, such complaints tend to sound more like a lack of understanding of how books actually get published than well-founded critique of a genuinely difficult-to-navigate system.

Besides, neither a pitch meeting nor a query letter is primarily about writing, really: they’re both about convincing agents and editors that here is a story or topic that can sell to a particular target audience.

Yes, you read that correctly — and out comes the broken record again: contrary to what the vast majority of aspiring writers believe, the goal of the pitch (and the query letter) is NOT to make the business side of the industry fall in love with your WRITING, per se — it’s to get the agent or editor to whom it is addressed to ASK to see the written pages.

Then, and only then, is it logically possible for them to fall in love with your prose stylings or vigorous argument. I’ve said it before, and I’ll doubtless say it again: no one in the world can judge your writing without reading it.

This may seem obvious — especially to those of you who read my comments-in-passing on the subject earlier in this series — outside the context of a pitching or querying experience, but it’s worth a reminder during conference season. Too many writers walk out of pitching meetings or recycle rejections from queries believing, wrongly, that they’ve just been told that they cannot write.

It’s just not true — but by the same token, a successful verbal pitch or enthusiastically-received query letter is not necessarily a ringing endorsement of writing talent, either. Both are merely the marketing materials intended to prompt a request to see the writing itself.

Which means, of course, that if you flub your pitch, you should not construe that as a reflection of your writing talent, either; logically, it cannot be, unless the agent or editor takes exception to how you construct your verbal sentences.

I know, I know, it doesn’t feel that way at the time, and frankly, the language that agents and editors tend to use at moments like these (“No one is buying X anymore,” or “I could have sold that story ten years ago, but not now”) often DOES make it sound like a review of your writing.

But it isn’t; it can’t be.

All it can be, really, is a statement of belief about current and future conditions on the book market, not the final word about how your book will fare there. Just as with querying, if an agent or editor does not respond to your pitch, just move on to the next on your list.

Does all of that that make you feel any better about the prospect of walking into a pitch meeting? Did it, at any rate, permit you to get good and annoyed at the necessity of pitching and querying, to allow all of that frustration to escape your system?

Good. Now you’re ready to prep your pitch.

Did I just sense some eye-rolling out there? “But Anne,” I hear some chronically sleep-deprived preppers cry, “can’t you read a calendar? I’ve been working on my pitch for WEEKS now. I keep tinkering with it; I know I have the perfect pitch in me, but I can’t seem to bring it out.”

I know precisely what you mean — after staring for so long at a single page of text (which is, after all, what a formal pitch ends up being, at most), it can feel like it’s taken over one’s life.

One of the dangers of being embroiled for too long in the editorial process, I find, is becoming a bit too literal in one’s thinking. As with any revision process, either on one’s own work or others’, one can become a touch myopic, both literally and figuratively.

How myopic, you ask? Let me share an anecdote of the illustrative variety.

A couple of years ago, I went on a week-long writing retreat in another state in order to make a small handful of revisions to a novel of mine. Small stuff, really, but my agent was new to the project and wanted me to give the work a slightly different spin before he started submitting it. (He had taken it over from another agent within my agency — and for the benefit of those of you who just clutched your chests and whimpered that you thought you were getting into a life-long relationship: authors get reassigned within agencies all the time, especially if they write within more than one book category.)

Basically, he wanted it to sound a bit more like his type of book, the kind editors had grown to expect from his submissions. Perfectly legitimate, of course (if it doesn’t sound like that to you, please see both the GETTING GOOD AT ACCEPTING FEEDBACK and HOW TO BE AN AGENT’S DREAM CLIENT categories on the list at right before you even consider getting involved with an agent), and I’m glad to report that the revisions went smoothly.

At the end of my week of intensive revision, a friend and her 6-year-old daughter were kind enough to give me, my computer, and my many empty bottles of mineral water (revision is thirsty work, after all, and the retreat did not offer glass recycling, believe it or not) a ride back from my far-flung retreat site. Early in the drive, my friend missed a turn, and made a slight reference to her Maker.

Nothing truly soul-blistering, mind you, just a little light taking of the Lord’s name in vain. Fresh from vacation Bible school, her daughter pointed out, correctly, that her mother had just broken a commandment and should be ashamed of herself. (Apparently, her school hadn’t yet gotten to the one about honoring thy father and thy mother.)

“Not if God wasn’t capitalized,” I said without thinking. “If it’s a lower-case g, she could have been referring to any god. Apollo, for instance, or Zeus. For all we know, they may kind of like being called upon in moments of crisis. It could make them feel important.”

Now, that was a pretty literal response, and one that I subsequently learned generated a certain amount of chagrin when the little girl repeated it in her next Sunday school class. Not that I wasn’t technically correct, of course — but I should have let the situation determine what is an appropriate response.

Sometimes, you just have to go with the flow.

That’s true in pitching, too, you know. (You were wondering how I was going to work this back to the topic at hand, weren’t you?) Hyper-literalism can cause quite a bit of unnecessary stress during conference prep as well.

In part, that’s the nature of the beast: since aspiring writers are not told nearly enough about what to expect from a pitching appointment (or a potential response to a query), they tend to grasp desperately at what few guidelines they are given, following them to the letter.

And to a certain extent, that makes perfect sense: when going into an unfamiliar, stressful situation, it’s natural to want to cling to rules.

The trouble is, as I have pointed out throughout this series, not everything writers are told about pitching, querying, or even — dare I say it? — what does and doesn’t sell in writing is applicable, or even up-to-date. Adhering too closely to rules that many not be appropriate to the situation at hand can actually be a liability.

Anyone who has ever attended a writers’ conference has seen the result: the causalities of hyper-literalism abound.

Let me take you on a guided tour: there’s the writer who lost precious hours of sleep last night over the realization that her prepared pitch is four lines long, instead of three; there’s the one who despairs because he’s been told that he should not read his pitch, but memorize it. The guy over here is working so many dashes, commas, and semicolons into his three-sentence pitch that it goes on for six minutes with only three periods. In another corner mopes the romance writer who has just heard an agent say that she’s not looking for Highland romances anymore — which, naturally, the writer hears as NO ONE’s looking to acquire them.

You get the picture. As writers listen to litanies of what they are doing wrong, and swap secrets they have learned elsewhere, the atmosphere becomes palpably heavy with depression.

By the end of the conference, after the truisms all of these individuals have been shared, bounced around, and mutated like the messages in the children’s game of Telephone, and after days on end of every word each attending agent, editor, and/or teacher says being treated with the reverence of Gospel, there is generally a whole lot of rule-mongering going on.

Take a nice deep breath. The industry is not trying to trick you into giving the wrong answer.

What it IS trying to do is get you to adhere to under-advertised publishing norms. While some of those norms are indeed inflexible — the rigors of standard manuscript format, for instance — most of the time, you are fine if you adhere to the spirit of the norm, rather than its letter.

In other words: at a conference, try not to take every piece of advice you hear literally. (Except that one about keeping your query letter down to a single page.)

So those of you who are freaking out about a few extra words in your elevator speech: don’t. It needs to be short, but it is far better to take an extra ten seconds to tell your story well than to cut it so short that you tell it badly.

Yes, you read that one correctly, to: no agent or editor in the world is going to be standing over you while you pitch, abacus in hand, ready to shout at you to stop once you reach 101 words in a hallway pitch, any more than he will be counting its periods.

Admittedly, they may begin to get restive if you go on too long — but in conversation, length is not measured in number of words or frequency of punctuation. It is measured in the passage of time.

Let me repeat that, because I think some reader’s concerns on the subject are based in a misunderstanding born of the ubiquity of the three-sentence pitch: the purpose of keeping the elevator speech to 3-4 sentences is NOT because there is some special virtue in that number of sentences, but to make sure that the elevator speech is SHORT, brief enough that you could conceivably blurt it out in 30-45 seconds.

To recast that in graphic terms, the elevator speech should be short enough to leave your lips comprehensibly between the time the elevator shuts on you and the agent of your dreams on the ground floor and when it opens again on the second floor.

Remember, though, that no matter what you may have heard, AN ELEVATOR SPEECH IS NOT A FORMAL PITCH, but a shortened version of it. The elevator speech, hallway pitch, and pitch proper are primarily differentiated by the length of time required to say them.

So if you feel the urge to be nit-picky, it actually makes far more sense to TIME your pitch than it does to count the words.

Try to keep your elevator speech under 45 seconds, your hallway pitch to roughly 60 – 75 seconds max, and your pitch proper to 2 minutes or so. While these may not seem like big differences, you can say a lot in 30 seconds.

But DO NOT, I beg you, rend your hair in the midnight hours between now and your next pitching opportunity trying to figure out how to cut your pitch from 2 minutes, 15 seconds down to 2, or plump it up from a minute seventeen to 2, just because I advise that as a target length.

I’m not going to be standing there with a stopwatch, after all, any more than an agent is — and no matter what any writing guru tells you, none of us advice-givers is right 100% of the time. Don’t treat any rule that any of us give you as inviolable.

Seriously, not even mine. While I am fortunate enough to enjoy a large acquaintance in the industry, until I rule the universe, I can pretty much guarantee that no agent or editor, even my own, is ever going to say, “Well, that WOULD have been a great pitch, but unfortunately, it was 17.4 seconds longer than Anne Mini says it should be, so I’m going to have to pass.”

Even if I DID rule the universe (will someone get on that, please?), no one would ever say that to you. It’s in your best interest to adhere to the spirit of my advice on the pitch — or anyone else’s — not necessarily the letter.

How might one go about doing that? Well, remember that elevator speech I wrote a couple of weeks ago for PRIDE AND PREJUDICE? No? Okay, here it is again:

19th-century 19-year-old Elizabeth Bennet has a whole host of problems: a socially inattentive father, an endlessly chattering mother, a sister who spouts aphorisms as she pounds deafeningly on the piano, two other sisters who swoon whenever an Army officer walks into the room, and her own quick tongue, any one of which might deprive Elizabeth or her lovely older sister Jane of the rich husband necessary to save them from being thrown out of their house when their father dies. When wealthy humanity-lover Mr. Bingley and disdainful Mr. Darcy rent a nearby manor house, Elizabeth’s mother goes crazy with matchmaking fever, jeopardizing Jane’s romance with Bingley and insisting that Elizabeth marry the first man who proposes to her, her unctuous cousin Mr. Collins, a clergyman who has known her for less than a week. After the family’s reputation is ruined by her youngest sister’s seduction by a dashing army officer, can Elizabeth make her way in the adult world, holding true to her principles and marrying the man she passionately loves, or will her family’s prejudices doom her and Jane to an impecunious and regretful spinsterhood?

Because I love you people, I went back and timed how long it would take me to say: sixty- two seconds, counting gestures and vocal inflections that I would consider necessary for an effective performance.

That’s perfectly fine, for either a hallway speech or pitch proper. Actually, for a pitch proper, I would go ahead and add another sentence or two of glowing detail.

To be fair, though, it is a bit long for an elevator speech, if I intended to include any of the first hundred words as well. If I had just spent a weekend prowling the halls of the Conference-That-Shall-Not-Be-Named, for instance, buttonholing agents for informal hallway pitches, I would have tried to shear off ten seconds or so, so I could add at the beginning that the book is women’s fiction and the title.

Oh, and to have the time to indicate that my parents loved me enough to give me a name, and manners enough to share it with people when I first meet them.

But seriously, I would not lose any sleep over those extra ten seconds, if I were pinched for time. Nor should you.

To do so would be a literal reaction to the dicta of the proponents of the three-sentence pitch, those scary souls who have made many writers frightened of adding interesting or even necessary details to their pitches. They don’t do this to be malicious, really: they are espousing the virtue of brevity, which is indeed desirable.

It is not, however, the ONLY virtue a pitch should have, any more than every single-page letter in the world is automatically a stellar query.

Pull out your hymnals, everybody, and sing along: if you’re marketing a novel, you need to demonstrate two things: that this is a good story, and that you are a good storyteller. Similarly, if you are pitching a NF book, you need to show in your pitch that this is a compelling topic, and that you are the world’s best person to write about it.

As any good storyteller can tell you, compelling storytelling lies largely in the scintillating details. I have been listening to writers’ pitches for significantly longer than I have been giving them myself (in addition to my adult professional experience, I also spent part of my wayward youth trailing a rather well-known writer around to SF conventions; aspiring writers were perpetually leaping out from behind comic books and gaming tables to tell him about their books), so I can tell you with authority:

Far more of them fail due to being full of generalities than because they have an extra fifteen seconds’ worth of fascinating details.

Embrace the spirit of brevity, not the letter. If you must add an extra second or two in order to bring in a particularly striking visual image, or to mention a plot point that in your opinion makes your book totally unlike anything else out there, go ahead and do it.

Revel in this being the one and only time that any professional editor will EVER tell you this: try not to be too anal-retentive about adhering to pre-set guidelines. It will only make you tense.

As the song says, spirits high, pulses low. Keep up the good work!

Posted on - No Comments on Pitching 101, part XVIII: we’re winding up for the pitch — wait, watch out for that tree!

Pitching 101, part XVIII: we’re winding up for the pitch — wait, watch out for that tree!

chewbacca-throws-a-pitch

Gather around, ladies and gentlemen, and a drum droll, please: here comes the attraction for which you have all been waiting so patiently. Today, I shall begin to talk about the pitch itself, the full 2-minute marketing statement a writer is expected to give in a formal pitch meeting with an agent or editor.

Goosebump-inducing, isn’t it?

Don’t worry; you’re up for it. So far in this series, we’ve been learning how to describe our work in terms that make sense to the publishing industry, as well as how to benefit from an impromptu pitch opportunity. Now, we’re going to wade hip-deep into the construction of the industry standard pitch, the 2-minute variety.

As in the kind you are going to want to give at an honest-to-goodness, meet-’em-in-the-flesh appointment with an agent or editor at a conference.

True to form in this series, I’m going to begin today not by telling you immediately how to do a pitch right, but by pointing out what the vast majority of 2-minute pitchers do wrong. Here’s the most popular faux pas — or, to echo the title of this post, WATCH OUT FOR THAT TREE!

crooked-tree(1) As with the keynote and the elevator speech, most pitchers make the mistake of trying to turn the pitch proper into a summary of the book’s plot.

A tough job, for a book whose plot’s complexity is much beyond the Dr. Seuss level, as any experienced pitcher can tell you. No wonder so many pitchers just start at page one and keep retailing details of the plot until the agent says gently, “Um, your appointment time is up.”

By which point, naturally, the pitcher has made it all the way to page 42. Which leads me to another low-hanging branch to avoid:

lonely-tree(2) Most pitchers don’t stop talking when their pitches are done.

A 2-minute pitch means just that: the pitcher talks for two minutes about her manuscript. Possibly a bit more, if the agent or editor interrupts to ask questions (which is a GOOD sign, people — don’t freeze up if it happens), but the pitch itself should not run longer.

Why? Well, among other things, to keep a writer from rambling. And why do writers tend to ramble, other than pure, unadulterated nervousness?

trees-without-leaves(3) The vast majority of conference pitchers neither prepare adequately nor practice enough.

Now, if you have been working diligently through this series, you shouldn’t fall prey to the first problem, but I’ve noticed over the years that my magic wand seems to have lost the ability to compel my students to say their pitches out loud to 25 non-threatening human beings before they even dream of trying it out on a big, scary, Bigfoot-like agent.

Okay, so maybe I was exaggerating about the Bigfoot part. Or maybe I wasn’t: having spent years holding first-time pitchers’ hands at writers’ conferences, I’m not entirely sure that some of them would have been more terrified if they were about to be trapped in a room with a yeti.

Why? Well…

negative-tree(4) Most pitchers harbor an absurd prejudice in favor of memorizing their pitches, and thus do not bring a written copy with them into the pitch meeting.

This one drives me nuts, because it is 100% unnecessary; no reasonable human being, much less an agent, is going to fault a writer for consulting his notes in a pitch meeting. Or even reading the pitch outright.

This is not an exercise in rote memorization, people; it’s a communication between two individuals about a manuscript. Everyone concerned loves books — so why on earth would an agent or editor object to a demonstration that you can read?

More to the point, having the text (or at least an outline) of what you want to say is not only acceptable — it’s a grand idea. It’s smart. Its time has come.

It’s also a good idea to invest some pre-pitching energy in ramping down the terror level, because, let’s face it, this is a scary thing to do. Not because a writer might muff any of the technical aspects of pitching, but because of what’s at stake.

green-tree(5) Most pitchers don’t realize until they are actually in the meeting that part of what they are demonstrating in the 2-minute pitch is their acumen as a storyteller. If, indeed, they realize it at all.

Raises the stakes something awful, doesn’t it? Relax — it isn’t as hard as it sounds, as long as you avoid Tree #1, the temptation to summarize.

Rightly understood, the 2-minute pitch is substantially more intriguing than a mere summary: it’s an opportunity to introduce the premise, the protagonist, and the central conflicts in language and imagery that convinces the hearer that not only is this a compelling and unusual story, but that you are a gifted storyteller.

Doesn’t that sound like a lot more fun than trying to cram 400 pages of plot into seven or eight breaths’ worth of babbling?

I’m going to assume that giant gasp I just heard was the prelude to a yes. Let’s get to work.

While your elevator speech is the verbal equivalent of the introduce-the-premise paragraph in your query letter (a good secondary use for an elevator speech, as I mentioned a few days back), the pitch itself is — or can be — a snapshot of the feel, the language, and the texture of the book.

Wait — is that another tree I see heading straight for us?

joshua-tree(6) Few pitches capture the voice of the manuscript they ostensibly represent.

Often, running afoul of Tree #6 is the result of getting bonked on the head of Tree #1: most pitchers become so obsessed with trying to stuff as many plot points as humanly possible into their limited time face-to-face with the agent that they abandon voice altogether. As is often (unfortunately) true of synopses, summary for its own sake is seldom conducive to graceful sentence.

Here’s an idea: rather than talking about the book, why not use the 2-minute pitch as your opportunity to give the agent or editor a sense of what it would be like to READ it?

To borrow from that most useful piece of nearly universal writing advice, this is the time to show, not tell. Yes, your time is short, but you’re going to want to include a few memorable details to make your pitch stand out from the crowd.

Hey, look out for that –

desert-trees(7) Very few pitches include intriguing, one-of-a-kind details.

Do I hear some incredulous snorts out there? “Details in a 2-minute speech?” the scoffers say. “Yeah, right. Why not instruct me to tap-dance, wave sparklers, and paint an oil painting at the same time? In two minutes, I’ll barely have time to brush the edges of my plot with generalities!”

That’s an understandable response, but actually, cramming a pitch with generalities is a rather poor strategy. It’s the unholy fruit of tangling with Tree #1.

Counterintuitive? Perhaps, but the straightforward “This happens, then that happens, then that occurs…” method tends not to be very memorable, especially within the context of a day or two’s worth of pitches that are pretty much all going to be told chronologically.

Strong imagery, on the other hand, sensual details, unusual plot twists — these jump out at the pitch-hearer, screaming, “Hey, you — pay attention to me!”

To understand why vivid, story-like pitches tend to be effective, come with me now into a garden-variety conference pitch appointment room. For the benefit of those of you who have never experienced one first-hand, let this serve as a warning: if you were expecting a quiet, intimate, church-like atmosphere, you’re bound to be surprised.

If not actually stunned, because…

snowscape-tree(8) Most pitchers assume that a pitch-hearer will hear — and digest — every word they say, yet the combination of pitch fatigue and hectic pitch environments virtually guarantee that will not be the case.

Don’t take it personally. It honestly is the nature of the beast.

In the first place, pitch appointments are notorious for being both tightly booked and running long, more and more so as the day goes on. But while it’s not at all uncommon for an appointment booked for 4 PM not to commence until 5:23, obviously, a pitcher cannot afford to show up late, lest his agent be the one who zips through appointments like Speedy Gonzales.

The result: the writer usually ends up waiting, gnawing her nails like a rabbit on speed, in a crowded hallway filled with similarly stressed people. Not typically an environment particularly conducive to either relaxation or concentration, both of which are desirable to attain just before entering a pitching situation.

Eventually, the writer will be led to a tiny cubicle, or perhaps a table in the middle of a room, where s/he is expected to sit across a perhaps foot-and-a-half table’s width away from a real, live agent who in all probability has drunk FAR more coffee that day than the human system should be able to stand, possibly to counteract the lingering effects of that big party the conference’s organizers were kind enough to throw for them the night before.

I don’t mean to frighten the timid by bringing that last detail up, but it’s actually not beyond belief that you might be seated close enough to the pitch recipient to smell the coffee on her breath. Or the vodka leaching out of her pores.

Heck, you might be close enough to take a whiff of all kinds of people. At a big conference, other pitchers may be close enough for our hero/ine to reach out and touch; one may need to speak in a near-shout to be audible; indeed, at some conferences, the pitchers simply move one seat to the right (or left, depending upon how the room is set up) to pitch to the next agent or editor.

It’s rather like the Mad Hatter’s tea party. In this relaxing environment, the writer introduces him or herself to the agent(if s/he remembers to, that is), and then spends approximately two minutes talking about the book. Then — brace yourself for this — the agent responds to what the writer has said.

Possibly even while the writer was saying it. Which leads us right into the path of another tree — or perhaps a thicket.

white-trees(9) Few pitchers are comfortable enough with their pitches not feel thrown off course by follow-up questions.

Oh, you thought it was an accident that I’ve kept bringing up this possibility every few days throughout this series? Au contraire, mon frère: I was inoculating you against shock.

If a writer is prepared to have an actual conversation about her book, this part of the pitch meeting can be, if not actually pleasant, than at least informative. The agent might ask a question or two, to try to figure out how the manuscript might fit into his agency’s current needs; at this point, a writer may feel free to ask questions about the agency or the market for your type of book as well.

But sometimes — I’m not going to lie to you — the first response is to say that she doesn’t handle that type of book, or that kind of story isn’t selling well right now, or any of a million other reasons that she isn’t going to ask to see pages. (Yes, they will usually tell you why; generic pitch rejections are not as common as form-letter rejections.)

Either way, at some point in the meeting, the agent is going to tell the writer whether the book sounds like it would interest her as a business proposition. She’s NOT saying whether she liked it, mind you — whether she thinks she can SELL it.

You will be a much, much happier pitcher if you cling to that particular distinction like an unusually thirsty leech. In fact…

fruit-tree(10) Far too many pitchers labor under the false impression that if an agent or editor likes a pitch, s/he will snap up the book on the spot. In reality, they’re going to want to read the manuscript first.

Believing otherwise only makes aspiring writers unhappy. Realistic expectations are the most important things you can carry into a pitch meeting.

In that spirit, let me alert you to two things that will NOT happen under any circumstances during your pitch meeting, no matter how good your pitch is (or even your platform): the agent’s signing you on the spot, without reading your work, or an editor’s saying, “I will buy this book,” just on the strength of the pitch. If you walk into your pitch meeting expecting either of these outcomes — and scores of writers do — even a positive response is going to feel like a disappointment.

Let me repeat that, because it’s vital to your happiness: contrary to common writerly fantasy, no reputable agent will offer representation on a pitch alone. Nothing can be settled until she’s had a chance to see your writing, period. And no viable promise exists between a pitcher and an agent or editor until a contract is actually signed documenting it.

Don’t feel bad, even for a nanosecond, if you have ever thought otherwise: the implied promise of instant success is the underlying logical fallacy of the verbal pitch. There are plenty of good writers who don’t describe their work well aloud, and even more who can speak well but do not write well.

The practice of verbal pitching is undermined by these twin facts — and yet conference after conference, year after year, aspiring writers are lead to believe that they will be discovered, signed by an agent, and lead off to publication fame and fortune after a simple spoken description of their books.

It just doesn’t work that way, I’m afraid. The purpose of the pitch is NOT to induce a decision on the spot on the strength of the premise alone, but to get the agent to ask you to send pages so she can see what a good writer you are.

Anything more, from an interesting conversation to praise for your premise, is icing on the cake: nice to be offered, of course, but not essential to provide a satisfying dessert to the pitching meal.

So once again, I beg you, don’t set yourself up to be shattered: keep your expectations realistic. Professionally, what you really want to get out of this meeting is the cake, not the frosting.

Here is a realistic best-case scenario:

cakeIf the agent is interested by your pitch, she will hand you her business card and ask you to send some portion of the manuscript — usually, the first chapter, the first 50 pages, or for nonfiction, the book proposal. If she’s very, very enthused, she may ask you to mail the whole thing.

MAIL is the operative term here. A request to see pages should NEVER be construed as an invitation to HAND her the whole thing on the spot.

Seriously. Not even if you happen to have a complete copy in the backpack at your feet.

Why? Well, manuscripts are heavy; agents almost universally prefer to have them mailed or e-mailed) rather than to carry them onto a plane. (If you think that your tome will not make a significant difference to the weight of a carry-on bag, try carrying a ream of paper in your shoulder bag for a few hours.)

Yes, I know: you have probably heard other pitching teachers — ones who got their agents a long time ago, for the most part, or who have not tried to land an agent recently — urge you to lug around a couple of complete copies of your book. This is WILDLY outdated advice, sort of like advising a 16-year-old nervous about taking her driver’s license test to bring along a buggy whip, in case the horse gets restless.

Just say neigh.

At most, the agent may ask on the spot if you have a writing sample with you, but trust me, she will have a few pages in mind, not 300. (If you’d like to be prepared for this eventuality, the first five pages of a book is a fairly standard writing sample. You could also use the first few pages of a favorite scene.)

In the extremely unlikely event that the agent asks for more right away, murmur a few well-chosen words about how flattered you are by her interest, and offer to pop anything she wants into the mail as soon as it’s feasible.

In the interests of covering the gamut of reasonable expectations, I’m afraid I must, at least briefly, take us on a walking tour of the other logical possibility: it’s imperative to understand what a no means as well.

(I’d number that, too, but I’ve run out of tree pictures. What, you thought they just grew on…oh, never mind.)

When an agent or editor says, “Well, that’s not for me,” it is NOT always because the story is a bad one, or the pitch was incoherent (although pitch-hearers routinely hear both): it is very frequently because they don’t handle that type of book, or a similar book just bombed, or someone who can’t stand family sagas has just been promoted to publisher, or…

Getting the picture? Rejection is very, very seldom personal — at least from the point of view of the rejection-bestower.

Regardless of the outcome, remember to thank the agent or editor for his or her time. Politeness always counts in this industry, so do be nice, even if it turns out that the agent simply doesn’t represent your kind of book. (Trust me — if this is the case, the agent will tell you so right away.)

If this happens, express regret BRIEFLY — and ask for recommendations for other agents to approach with your work. (For more tips on handling a mismatched meeting, please see my earlier post on the subject.)

Is your mind reeling, trying to picture this situation in full and vivid detail? Good; that means you’re grasping its complexity.

Don’t panic; you can avoid the wicked trees with relative ease. Over the next few days, I am going to give you a template for presenting your story — fictional or not — in a vivid, exciting, memorable manner. I know that this prospect is daunting, but believe me, you’re gaining the skills to pull this off beautifully.

Trust me on this one. Keep up the good work!

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Pitching 101, part XVII: location, location, location, or, but wait, I’ve heard…

do-not-park-on-beach

There is no human problem which could not be solved if people would simply do as I advise. — Gore Vidal

Not that I don’t just adore telling people what to do — a not uncommon preference, as even the most cursory glance at writers’ advice websites will demonstrate — but my last couple of weeks’ worth of posts have been awfully prescriptive, haven’t they? I mean, only yesterday, I was giving fairly explicit directions on how to accost an agent in a hallway (or bar) at a writers’ conference, politely ask if s/he could spare thirty seconds, and give the shortened version of your pitch known as the elevator speech. Just like that, as if what I was recommending were as simple as ordering a turkey for Thanksgiving.

Believe me, I have no illusions about how difficult hallway pitching actually is; I’ve done it. It’s sort of like surfing: the people who are good at it make it look effortless, but in reality, it takes a whole lot of practice and a great sense of balance to master. Not to mention an eye for picking the right wave to tackle.

But hey, surf’s up. It’s literary conference season, you know.

Because I have thrown quite a bit of instruction at you in the last couple of days, I thought I might devote today to answering questions, spoken and unspoken. (And yes, that is my subtle way of asking, “Hey, does anyone have any questions before we move on to the pitch proper?” Now is the time to trot ‘em out, people. I realize that many people’s interactive web time is eaten up these days with Facebook and Twitter, but remember, the difference between a blog and a column is whether readers write in to comment and ask questions.)

Let’s begin with the unspoken, shall we?

Perhaps it was merely the growls of my restless imagination, but after yesterday’s rather intense post, I thought I heard some frustrated sighing out there. Oh, you may have been too timid to post a question about it, disgruntled gusters, but I have marvelous powers of perception.

Not to mention projection.

In any case, I sensed your unspoken irk. “But Anne,” I heard some of your psyches muttering in the dead of night, “if the elevator speech is so effective at piquing interest, why shouldn’t I just use it as my pitch in my meetings with agents and editors? Since I’m already crunched for time to write, let alone to find an agent, why do I need to invest the time in preparing more than one conference pitch?”

The short answer: so you can be flexible. As I pointed out last time, you never know when — or where — you may end up pitching.

The long answer: let’s face it, it’s not as though simply memorizing a pitch, be it 3-sentence or 2-minute, is sufficient to prepare a writer for a meeting with an agent or editor who might be interested in the book. In fact, a pretty good argument could be made for NOT memorizing either, but reading one’s pitch from a handy piece of paper, index card, etc., to avoid the glassy-eyed, zombie-like delivery that regurgitation of memorized material.

Besides, as intrepid reader Dave likes to point out each time we discuss pitching (and bless you for it, Dave), a full-scale pitch is an interactive process, not a speech declaimed to an audience who can only clap or boo at the end. If an agent or editor likes your hallway or full pitch, she’s probably going to ask some questions.

Perhaps — and this comes as a substantial shock to most first-time pitchers — even DURING your pitch. Do you really want to be caught tongue-tied and unable to speak coherently about your book?

Stick your head between your knees until the dizziness induced by that last image passes. I’ll wait.

That’s why I’ve spent the last couple of weeks trying to nudge all of you away from the all-too-common notion of the three-line pitch, practiced over and over as if they were lines in a play. If you concentrate too much on the words themselves, and the short amount of time you have to say them, it’s too easy to freeze up when an unexpected question knocks you off script.

Call me zany, but in my experience, helping people learn to talk about their work professionally and comfortably in a broad variety of contexts works far better in practice than ordering people to write, memorize, and blurt a specific number of lines of text.

Hey, I warned you at the beginning of this series that my views are a trifle iconoclastic.

The rules lawyers out there aren’t satisfied with those excellent reasons, though, are they? “But Anne,” I hear some of you protest, “I can always ADD to my pitch on the fly, but I can hardly subtract from it. So why wouldn’t I be best off just preparing the 30-second version and using it no matter where I’m called upon to pitch?”

Hmm, what was that about the advisability of people doing as I suggest?

Okay, okay, I’ll admit it: a lot of people do use the 3-sentence elevator speech as their only pitch; to be fair, it can work, just as hallway pitches work.

Just let me ask you a couple of questions: a 30-second pitch leaves quite a bit of a 10-minute appointment unused, doesn’t it? And why would you want to trade an opportunity to say MORE about your book for a format that forces you to say LESS?

I have another, more strategic reason for advising you to prepare both a short and a long pitch: not all conferences are equally open to hallway pitching. Especially, I’ve noticed, the ones that charge would-be pitchers per pitching appointment.

Not too much of a surprise, I suppose. They, too, would prefer that every writer currently wandering the earth’s crust do as they advise. And pay them for it, please.

Brace yourself, because I’m about to be subversive again: my experience has been that even at pay-for-pitch conferences, a brave writer can pretty much always buttonhole an agent or two after an agents’ forum or in the lunch line. It’s pretty difficult for conference-organizers to prevent ANY extra-appointment chance encounters between agents and the writers who came to the conference to pitch to them.

However, even at some conferences that don’t charge by the appointment, the organizers do try to discourage hallway pitching. I’ve seen many a conference brochure that featured rhetoric telling attendees that it is ALWAYS rude to pitch outside a formal appointment, for example, or that forbade attendees to switch appointments after their assigned agents announced from a dais that they’re no longer accepting a particular kind of book.

Other conferences offer only a small handful of appointment times on a first-come, first-served basis, so late registrants are left with only the options of hallway pitching or not pitching at all. It’s also not at all uncommon for agents and editors to be whisked away to private parties or hospitality suites, so that they are seldom seen in the hallways for accosting purposes.

Seldom seen sober, at any rate. Not much point in pitching to someone who thinks you’re just one of the dancing pink elephants.

Even when the rules and/or schedule do not discourage casual pitching, it can require significant bravery to place oneself at the right place at the right time. Even at fairly inclusive conferences, attendees often report feeling like comparative outcasts, unwelcome at the luncheon tables where the bigwigs hobnob. I’ve been to many a conference where the organizers and invited guests sat on one end of a banquet hall, and the paying attendees on the other.

Heck, I stopped by a conference (which shall remain nameless) a couple of years back where the visiting literati were whisked off their respective airplanes, driven immediately to a party at a local NYT bestselling author’s house for abundant merry-making, and then plied with alcohol so steadily throughout the course of the conference that the following Monday morning, one of the agents e-mailed me from New York to ask what had happened over the weekend. Rumor has it that some of the invited guests did not even show up for scheduled a.m. pitch meetings.

Which, I imagine, played some havoc with those pitchers whose assigned pitchees did not appear.

My point is, writers often pay a lot to attend these conferences, yet find themselves with relatively few pitching opportunities — and not always the ones they expected to have. Sometimes, a writer has to be pretty creative in order to snag those precious few moments for pitching, at least without coming across as obnoxious.

Which brings me to a perfectly marvelous question posted earlier in this series by insightful first-time commenter Penelope. So trenchant was it that I’ve been saving it to share with the entire class:

This is a wonderful post! I especially like the advice on what to do in the case that you’re paired with an agent who doesn’t represent your genre; which I had no idea could happen.

I do find one part of this post confusing, though. I have read on the internet (agent’s blogs, mostly) of how much agents despise being cornered and pitched to in places like elevators, hallways, bars, etc, yet you seem to be saying that this is okay. Is there a certain way to go about pitching in an elevator (for example) that would help an agent be more open to the pitch?

I find this question excellent — rather than passively accepting that what I’ve been advising is true, Penelope has thought it over, weighed advice from a variety of sources, and asked for clarification. This is a great strategy when dealing with anyone who has been immersed in the biz for a good, long while — as counter-intuitive as its ins and outs may be, once one gets used to them, their underlying logic can start to seem obvious, believe it or not.

Bear that in mind the next time you hear confusing pronouncements from the dais at a literary conference, please.

Back to the matter at hand: Penelope is quite right that there are some agents out there who hate, loathe, and detest aspiring writers asking to pitch outside scheduled appointments. Perhaps because they’ve never been in the position of a writer assigned to meet with an inappropriate match, these agents don’t believe that a polite writer would ever accost them in a hallway.

Fortunately, the relative few who feel this way — and they are few, at least amongst agents who habitually go to writers’ conferences — tend to be quite vocal about it. They post it on their websites; they announce it from the conference dais; they write articles and give interviews about it.

Thus, they have good reason to be insulted if an aspiring writer walks up to them and just starts pitching: they could hardly have made their preferences clearer. Approaching them on the fly, then, is every bit as likely to offend as picking up the phone and cold-calling an agent instead of sending a query letter. Or querying an agency that states on its website or in the standard agency guides that it is not currently accepting queries. The result of ignoring these stated preferences will be the same: instant rejection.

So here is my advice: do not, under any circumstances, attempt to pitch informally to an agent who has ever stated publicly that s/he abhors it.

How can a writer new to the biz avoid this faux pas, you ask? At the risk of repeating myself, do your homework. Performing a simple Google search on each attending agent before you head off to the conference should turn up any statements on the subject. If not, listen closely to what the various agents have to say at the agents’ forum.

Chances are, though, that you won’t turn up too many hallway-haters; it’s a common enough practice that folks who are seriously turned off by it tend to avoid the conference experience altogether. (Hey, it’s stressful for the pitch-hearers, too — listening to that many people’s hopes and dreams is mighty tiring.) After all, agents go to conferences in order to pick up clients, and it honestly is a waste of everyone’s time if they only hear pitches from the 10 writers who happen to be assigned formal appointments with them, if there are 75 writers there who write what they’re looking to represent.

Especially if 5 of those appointments turn out to be mismatches, where writers are pitching types of books that they do not represent.

If a writer’s polite about approaching, it’s usually fine. That’s a big if, though — unfortunately, there are PLENTY of rude aspiring writers up there who will simply walk up to an agent they’ve never met before and start launching into a pitch, without so much as a “Hello” or “Could you spare me thirty seconds to tell you about my book?”

Typically, when agents complain about informal pitches, that’s the kind they’re talking about, by the way, not the nice folks who approach them respectfully. You can’t really blame them for resenting the rude approach: anyone would despise being accosted right after he had just swallowed a mouthful of pasta or as she was unlocking the door to her hotel room.

Yes, it happens — but I cling firmly to the belief that none of my lovely readers would be that obnoxious.

Use your common sense, be polite at all times, and be prepared for the possibility that any given agent may have a personal pet peeve about being disturbed in some specific locale. As far as I have been able to tell in a couple of decades of going to writers’ conferences, the only UNIVERSALLY agreed-upon do-not-pitch zone is the bathroom. Other than that, whether the smoking area or the make-up mirror in the ladies’ lounge is off-limits honestly is a personal preference.

Hey, not everyone considers that part of the bathroom per se. I would err on the side of caution and avoid pitching at all between the WOMEN’S sign and the stalls, but hey, that’s me.

The trick to approaching gently lies in both timing and courtesy. If an agent is lying prone on a hallway bench with a wet towel over her face, clutching her head and moaning about a migraine, that might not be the best time to try to catch her eye, for instance. Nor is the moment just after she walks out of the room where she has been listening to pitches all day, or when she is deep in conversation with an author she hasn’t seen in 25 years.

Remember, she is under no obligation to agree to hear you out. Listening to an informal pitch is a favor, and should be treated as such.

So don’t, for instance, walk up to an agent who is laughing with her friends, tap her on the shoulder, and start talking about your book. Instead, walk up to the dais after she’s given a talk, wait politely until it’s your turn, and say something along the lines of:

“Excuse me, but I was enthralled by how you talked about your clients. I couldn’t get a pitch appointment with you, but I think you may be interested in my book. May I give you my thirty-second pitch? Or if now is not a good time, could we set up an appointment later?”

Hard to find that offensive. It clearly gives the agent the opportunity to say no, but still makes it flatteringly plain that you are taking her time seriously. Works in an elevator, too, as long as the would-be pitcher remembers that no really does mean no.

And no, in response to what some timorous souls out there just thought very loudly indeed, none of this is particularly pushy; it’s being smart about promoting your work. By preparing to be able to speak about your book in a variety of contexts, social and official both, you can be ready to take advantage of that chance meeting with the agent with whom you found it impossible to make a formal appointment.

In, say, an elevator.

The other way a hallway pitcher can avoid seeming rude is to keep the hallway pitch BRIEF. If you ask for 30 seconds of the agent’s time, do not take up more unless he asks follow-up questions.

I’m quite serious about this: don’t go overboard. This is not the appropriate time to give your full-fledged 2-minute pitch; save that for a scheduled pitch meeting or, if you’re lucky, the appointment the agent you caught in the hallway agreed to give you later in the conference.

This is where the formula we discussed yesterday will save your bacon:

MAGIC FIRST 100 WORDS + ELEVATOR SPEECH = HALLWAY PITCH.

If you follow this prescription (oh, there I go again; the book doctor is apparently in), you should not go over the promised 30 seconds. That means that you won’t have to keep checking your watch while you’re talking.

See why I’ve been so adamant about urging you to prepare an elevator speech in advance? An audience granted at the last minute is no time to wing it.

Out come the broken record and the dead horse again: by emphasizing the 3-sentence pitch to the exclusion of all others, I think the standard sources of writerly advice have left first-time pitchers ill-prepared to address those other vital issues involved in a good pitch, such as where the book will sit in Barnes & Noble, who the author thinks will read it, why the target market will find it compelling…

In short, all of the information contained in the magic first 100 words.

All that being said, if an agent has stated publicly (on an agent’s panel, for instance) that he hates informal pitches, steer clear — but don’t necessarily write that agent off as a possibility. Instead, send a query letter after the conference, beginning, “I enjoyed your talk at Conference X, and since I was not lucky enough to obtain a pitch appointment with you…”

But whatever you do, don’t swear off hallway pitching just because a few agents dislike being pitched informally. Not everything every agent says is applicable to all agents — nor do the agents who make such pronouncements necessarily expect everything they say in public on the subject to become codified as The Law Eternal.

Sometimes, a personal preference is just that: personal. By preparing yourself to talk about your work in a variety of contexts, you will be substantially less likely to be caught with nothing coherent to say when the pitching opportunity of your dreams presents itself.

Oh, I’m sensing some impatient seat-shifting out there again, amn’t I? “I get it, Anne,” some of you say, rolling your eyes, “you believe that I’ll be happier in the long run if I prepare to be able to give my pitch in a house, with a mouse, in a hat, near a rat, and anywhere else that an agent with a successful track record selling books in my category happens to be. Fine — I’m GOING to practice my elevator speech AND my pitch. But I’m hardly going to forget my own name or the title of my book. I DO have social skills — I don’t seriously need to practice introducing myself, do I?”

I’m sure that you have social skills that are the pride and joy or your mother under normal circumstances, but hear me out, please: while it may seem a tad silly to have to practice saying your own name, or to remind yourself to mention that your book is a novel (or a memoir, or a nonfiction book) most people are NERVOUS when they pitch.

I know; shocking.

Practice will help you remember to hit the important points, no matter how brief or how strange the locale of your pitching experience. Especially if you practice saying them in a number of different ways.

Yes, you did extrapolate correctly: I AM seriously suggesting that you do dry runs where you have only a minute, only thirty seconds, five minutes, etc., in order to get comfortable talking about your work. And I’m not just saying that because I once found myself stuck in the same tiny airport with a very famous agent for five hours, waiting for the same flight.

True story. Nice guy.

But surprise openings are not the only reason practicing rolling with the punches is a good idea. You’d be amazed (at least I hope you would) at how many first-time pitchers come dashing into their scheduled pitch appointments, so fixated on blurting those pre-ordained three sentences that they forget to:

(a) introduce themselves to the agent or editor, like civilized beings,

(b) mention whether the book is fiction or nonfiction,

(c) indicate whether the book has a title, or

(d) all of the above.

I find this sad: these are intelligent people, for the most part, but their too-rigid advance preparation has left them as tongue-tied and awkward as wallflowers at a junior high school dance.

We’ve all been there, right?

And don’t even get me started on the sweat-soaked silence that can ensue AFTER the 3-sentence pitcher has gasped it all out, incontinently, and has no more to say. In that dreadful lull, the agent sits there, blinking so slowly that the pitcher is tempted to take a surreptitious peek at his watch, to make sure that time actually is moving forward at a normal clip, or stick a pin in the agent, to double-check that she isn’t some sort of emotionless android with its battery pack on the fritz.

“And?” the automaton says impatiently after approximately 150 years of silence. “Are you done?”

Call me unorthodox, but I don’t think this is a desirable outcome for you.

But that doesn’t mean that you should just prepare a hallway pitch and trust your luck to be able to handle questions about it for the rest of your pitch appointment. You will be happier in that meeting if you have prepared at least the outline of a 2-minute pitch. (And yes, Virginia, we are going to talk about that next week.)

And, by the way, you should time it as you say it out loud, to make sure it can be said in under two minutes without leaving you so breathless that oxygen will have to be administered immediately afterward.

Why? Well, even more common than pitchers who dry up after 45 seconds are writers who talk on and on about their books in their pitch meetings so long that the agent or editor hasn’t time to ask follow-up questions. You really do want to keep your pitch to roughly two minutes (as opposed to your hallway pitch, which should be approximately 30 seconds), so that you can discuss your work with the well-connected, well-informed industry insider in front of you.

A pitch meeting is a conversation, after all, not a stump speech: you WANT it to start an interesting exchange, not to engender stony silence, right? Come prepared to talk about your work — and in terms that will make sense to everyone in the industry.

In a box, with a fox — or balanced in a crabapple tree with a dirt-encrusted good luck charm. (I thought I wouldn’t make you guess that time.)

Trust me, you can do this. I have faith in you.

Okay, now we’re coming up on the main course: the two-minute pitch. But that, my friends, is a subject for another day.

Thanks for the fabulous questions, Penelope and the rest of you who contacted me privately. (You’d be amazed at how often the floating voices I cite here are the result of ex parte approaches; just for the record, I vastly prefer that questions be posted as comments on the blog, so everyone may benefit from the answers.) Have a fabulous weekend, everybody, and keep up the good work!

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Pitching 101, part XI: just in case any of you should need it this weekend, the three-line pitch! How’s this for a premise: this writer and this agent walk into an elevator…

In deference to all of the aspiring writers in my neck of the woods are going to be spending this evening nervously gnawing their nails in anticipation of pitching at the Conference That Shall Remain Nameless, I’m going to keep it relatively short today — and that’s not even the only favor I intend to do them. The CTSRN is, like so many large conferences, prone to advising — nay, ordering — attendees to adhere to the out-of-date and never-particularly-publishing-friendly practice of limiting their pitches to three lines only. While I believe in principle and know from experience that this strategy does not work especially well in practice — even at the CTSRN, agents and editors tend to expect writers to be able to have actual conversations about their work, not merely to cough up a few rigidly memorized lines — I’m also aware that sometimes, conference brochure rhetoric can scare prospective pitchers into conniption fits.

So today, I’m going to do something that I’ve never done before: I’m going to humor the organizers of the CTSRN and similar conferences; I’m going to be talking about the construction and use of the 3-line pitch.

Which is to say: I’m going to be talking about the darned thing in a context in which it might actually prove useful to the average conference-goer, as a 3-sentence elevator speech. Which is, you may be pleased to hear, is equally useful at conferences and in query letters.

Were you expecting me to follow that last statement with not at all? I can see where you might leap to that conclusion: I have, after all, spent the last couple of weeks telling you at great length that 3-sentence speeches are vastly overrated as marketing tools for books.

Which they are, in most pitching contexts. Sometimes, though, they are indeed useful; I’ll be showing you when and how over the next couple of days. So I would, contrary to what you may have been expecting, advise you to construct one prior to conference time. It’s just not going to be the primary pitching tool in your writer’s bag.

But I’m getting ahead of myself. Let’s begin with a definition of the three-line pitch, or, as I prefer to call it, the elevator speech.

Simply put, an elevator speech is a 3 – 4 sentence description of the protagonist and central conflict of your book. A longish paragraph, in other words. If the book is a novel, the elevator speech should be IN THE PRESENT TENSE and IN THE THIRD PERSON, regardless of the tense and narrative voice in which the book is actually written.

Contrary to popular belief, the elevator speech should NOT be a plot summary, but an introduction to the main character(s) BY NAME and an invitation to the listener to ask for more details.

Yes, you read that correctly: the 3-sentence pitch you’ve been hearing so much about in conference circles lately is NOT a standard pitch for a book. It isn’t intended to replace the fully-realized 2-minute pitch that agents and editors will expect you to deliver within the context of a formal appointment.

Like the keynote, the 3-line pitch not a substitute for a pitch proper, but a teaser for it — it’s the lead-in to the actual pitch, a chance to show off your storytelling talent in the 30 seconds you might realistically have with an agent in a hallway.

Thus the term elevator speech: it’s designed to be short enough to deliver between floors when a happy accident places you and the agent of your dreams together in the same lift. (And yes, I DO actually know writers who have given their elevator speeches to agents in elevators, appropriately enough.) Although often, an agent in a hurry — say, one you have caught immediately after he has taught a class, or on his way into lunch — will not wait to hear the 2-minute version before asking to see pages.

Which is the true mark of success for an elevator speech: it so intrigues the hearer that further pitching is rendered unnecessary.

But — and I cannot emphasize this enough — contrary to what the vast majority of pitching classes and conference brochures will tell you, the elevator speech does not work in every context: it should be reserved for informal pitching opportunities. And even then, you should always, ALWAYS ask politely if it’s okay to pitch before saying it.

For a formal pitching session, you will be better off with a 2-minute formal pitch. (And don’t worry, I’ll be getting to that next week.)

Confused? You’re far from alone. “Wait just a minute,” I hear some eager pitchers out there cry. “You’re telling me to do twice the work I would normally need to do! The conference brochure I have in my hand tells me that I MUST give a 3-4 sentence summary of my book. Obviously, then, I can just stick with that, and ignore your advice to prepare a 2-minute pitch as well. Besides, won’t agents and editors get mad at me if I break the 3-sentence rule?”

In a word, no — at least, not in a scheduled pitch meeting. That’s a rule set up by conference organizers, generally speaking; the 3-sentence pitch is not the standard of the publishing industry, but the MOVIE industry.

And even at conferences where organizers are most adamant about it, it’s a guideline, not a hard-and-fast rule. It’s not as though goons with stopwatches will be standing behind you during your pitch appointments, shouting, “Okay — that was 3.5 sentences, buddy. Out of the pool!”

Oh, sure, if you went on for two or three minutes during a chance encounter over the dessert bar, the average agent’s plate of tiramisu might start to shake with annoyance after a minute or so. But that’s a matter of context and fallen blood sugar. In the formal appointments, agents are often actually perplexed when writers stop talking after 20 seconds or so.

Because, you see, they don’t read the conference brochures. They just know the norms of the industry.

But think about it: do you really want to waste the other 9 1/2 minutes of your appointment by having prepared only 30 seconds about your book? On the other hand, you don’t want to focus so much on the 2-minute formal pitch that you can’t take advantage of hallway pitching opportunities, do you?

In short, you’re going to want to prepare both. This is an industry that values flexibility and creativity, after all.

Did that gusty collective sigh I just heard mean that I’ve convinced at least a few of you? “Okay, Anne,” some of you shout wearily, “You win. But since brevity is the soul of both the elevator speech and the keynote, how are they different?”

Good question, tuckered-out would-be pitchers. The elevator speech is roughly three times the length of the keynote, for one thing. And while the keynote is designed to pique interest in the conflict, the elevator speech is intended to elicit a response of, “Gee, that sounds like a fascinating story — I want to hear more.”

That’s right: it’s intended to provoke follow-up questions.

Although the purpose of both the keynote and the 3-line pitch is to whet the literary appetite of the hearer, to get her to ask for more information about the book, the keynote can hit only one major theme. In the elevator speech, however, your task is to show that your book is about an interesting protagonist in a fascinating situation.

Let me repeat that, slightly twisted, because it’s important: if your elevator speech does NOT present your novel or memoir’s protagonist as a fascinating person caught in a scintillating dilemma, or at any rate shown against an absorbing backdrop, you should revise it until it does.

Your elevator speech should, in other words, establish book’s premise, main character, and primary conflict.. It should answer the basic questions:

(1) Who is the protagonist?

(2) What is the problem s/he faces?

(3) How is s/he going to attack it differently than anybody else on the face of the earth?

Why stick to the premise alone, you ask? Simple: when you have someone’s attention for only thirty seconds or so, you don’t have time to explain the interesting backstory, the macabre subplot, how the plot’s major conflicts are resolved, that great twist about the long-lost half-sister, or how the villain gets dissolved in a vat of acid in the basement.

You will not, in short, have the time to summarize the plot. You will have only just enough to identify the two or three primary elements and raise interest in your hearer’s mind about how you might resolve them in the book.

Was that giant slide-whistle I just heard the sound of all of you who have experienced the horror of trying to cram an entire book’s plot into three sentences realizing that you didn’t need to do it at all?

Yup. I wish someone had told me that before the first time I pitched, too.

Out comes the broken record again: an elevator speech should not be a summary. Actually, even in a screenplay pitch (which is where the 3-sentence format comes from, in case you’re curious), the writer is not expected to summarize the entire plot that quickly, merely the premise.

To tell you the truth, the only people I have ever met who have expected writers to tell an entire story in three lines are pitching teachers and the conference organizers who write the directions in brochures.

So why is the demand that you limit yourself to three sentences so ubiquitous in conference literature? Beats me. And what makes this phenomenon even stranger, at least from my perspective, is even screenplays are not really pitched in three sentences; they’re pitched in three beats. So what book writers are being told to do is not even accurate for the industry in which micro-pitches ARE the norm!

Curious about what three beats might sound like? I’m no screenwriter (nor do I play one on TV), but let me give it a try for one of the longest movies of my lifetime:

Beat one: An East Indian lawyer in South Africa

Beat two: uses nonviolence to change unjust laws

Beat three: and then takes the strategy home to fight British rule.

Recognize it? It’s GANDHI. (In case you think I’m kidding about the expected brevity of movie pitches, here is the IMDb version: “Biography of Mahatma Gandhi, the lawyer who became the famed leader of the Indian revolts against the British through his philosophy of non-violent protest.” Mine’s shorter.)

Of course, far more happens in the movie than this: it’s 188 minutes long, and it has a cast of — well, if not thousands, at least many hundreds filmed repeatedly. But if I had tried to summarize the entire plot, we would have been here until next Thursday.

Fortunately, an elevator speech for a book is not expected to be this terse: you actually can have 3-4 complex sentences, not just beats. But that does not mean, as is VERY common in the ostensibly 3-sentence pitches one actually hears at conferences in these dark days, three sentences with eight dependent and three independent clauses each.

We’re not talking a page here; we’re talking a paragraph.

Seriously, I’ve heard many elevator speeches that — while technically three sentences in the sense that they contained only three periods — took longer than two minutes to say. While that may meet the letter of the 3-sentence rule, it clearly violates its spirit.

Stop glaring at me. I don’t make the rules; I merely explain them to you fine people.

So while I’m at it, allow me to clear up another common misconception about the 3-line pitch: the point in keeping it brief is TO KEEP IT BRIEF, not to play rules lawyer. If you can’t say your entire elevator speech within two regular breaths, it’s too long.

Are you wondering how you’re going to accomplish this? Are you contemplating taking up fancy yogi breathing techniques to extend the length of your elevator speech? Are you, in fact, seriously considering avoiding hallway pitches altogether, just so you don’t have to construct both an elevator speech AND a 2-minute pitch?

All three are common reactions to meeting me, I must confess, but don’t worry — I shall give you many, many practical tips on how to pull it off with aplomb, but for now, I’m going to let those of you who are attending the CTSRN get back to your frantic pre-conference preparations.

For those of you who have not attended before, you might want to channel some of that anticipatory energy you’ve been devoting to nail-biting to taking a gander at the reader-requested WHAT TO WEAR TO A CONFERENCE and WHAT TO BRING TO A CONFERENCE categories on the archive list at right. Also, if you love me, please do not even consider sending off any requested materials to any agents and editors you might meet at said conference without at least glancing at the HOW TO PUT TOGETHER A SUBMISSION PACKET posts.

And is it too late to advise you to read your manuscript IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD before you send it to anyone?

For the rest of you, I leave to ponder the possibilities until next time. That way, you can brainstorm unfettered. But do brainstorm about the best way to present your premise BRIEFLY, not how to cram as much information as possible into a couple of breaths’ worth of speech.

To give you a touch of additional incentive, I’ll let you in on a secret: once you have come up with an eyebrow-raising elevator speech, the process is going to help you improve your 2-minute pitch — and your queries, too. Trust me on this one.

But I’m getting ahead of myself. Give it some thought, and keep up the good work!

PS: for those of you who are too worried about what you’ve heard about hallway pitching to get a good night’s sleep before I cover how to approach an agent outside the context of a pre-arranged pitch meeting, sharp-eyed reader Penelope has anticipated your fears: our recent exchange in the comments might help set your minds at rest.

Posted on - 2 Comments on Pitching 101, part X: becoming fluent in conference-speak, or, walking into the lion’s cage sans whip and chair

Pitching 101, part X: becoming fluent in conference-speak, or, walking into the lion’s cage sans whip and chair

Why feel like this at a conference...

Why feel like this at a conference…

...when you could feel like this?

…when you could feel like this?

Welcome back to my ongoing series on the philosophy, strategy, and construction of an effective verbal pitch. I know that I may be covering this material in rather too great depth for those of you eyeing upcoming conference dates circled in red with PITCH HERE! written on your calendars — so for those of you wondering whether I’m going to be wrapping this all up by, say, this coming weekend’s Conference That Shall Not Be Named (they don’t need the free publicity), the short answer is no.

The long answer is that if you’re in that much of a hurry, please run, don’t walk, to the HOW TO WRITE A PITCH AT THE LAST MINUTE category on the archive list at the lower right-hand side of this page. Feel free to leave comments on the current posts if you have questions — believe me, I would much, much rather that you asked me to clarify things before you pitched than to hear afterward that you wished mid-pitch that you’d asked a trenchant question or two.

For those of you feeling a little less rushed, please sit back and enjoy learning how to approach pitching not as a one-time blurt of a short memorized paragraph, but as a helpful, civil conversation with an agent or editor about your book.

Lest that still seem like a far-away goal, take a moment to pat yourselves on the back for how much better prepared for that conversation you are now than you were a couple of weeks ago. If you’ve been following this series faithfully and doing your homework, you have already constructed several significant building blocks of your pitch. (You’ve constructed several of the constituent parts of a good query letter, too, but I’ll come back to that after I’ve run all the way through the pitching cycle.)

Seriously, we’ve come a long way, babies: you’re already far more prepared to market your work than 90% of the writers who slink into pitch meetings.

Think about it: by now, you have faced some of the most basic fears most writers harbor about pitching (July 14-16), determined your book’s category (July 17 and 20), identified your target market and figured out how to describe it to folks in the industry (July 21-23), figured out what about it is fresh (July 23), come up with a few strong selling points (July 23 and 27), and developed a snappy keynote statement (July 27).

To put all that in terms of gaining fluency in a foreign language, you’ve already learned enough to order a meal in a fancy restaurant in Publishingland. By the end of the next couple of posts, you’re going to be able to chat with the waiter.

Impossible, you say? Read on.

Today, I’m going to show you how to pull all of the elements you’ve already constructed together into the first hundred words you say to anyone you meet at a writer’s conference. With these first hundred words, even the shyest, most reclusive writer can launch into a professional-sounding discussion with anyone in the publishing industry.

And I do mean ANYONE, be it an agent or editor to whom you are pitching, a writer who is sitting next to you in a class, or the person standing next to you while you are dunking your teabag in hot water, trying to wake up before the 8 a.m. agent and editor forum.

Nifty trick, eh? And a darned useful one, in my humble opinion: no matter what you’ve heard, it’s darned hard to land an agent via a pitch unless you can talk fluently about your book.

As in during an actual conversation, not in a few memorized lines.

Once again, I must add a disclaimer about my own tendency toward iconoclastism: this strategy is an invention of my own, because I flatly hate the fact that the rise of pitching has made it necessary for people whose best talent is expressing themselves at length and in writing to sell their work in short, verbal bursts. I feel that pitching unfairly penalizes the shy and the complex-minded, in addition to tending to sidestep the question that agents and editors most need to know about a brand-new writer: not can she speak, but can she write?

However, as long as aspiring writers in North America are were stuck with pitching and querying as our primary means of landing agents, we need to make the best of it. But — as some of you MAY have figured out by now — I don’t believe that just telling writers to compress their lives’ work into three sentences is sufficient preparation for doing it successfully.

For that reason — and I warn you, conference organizers tend to dislike my expressing it this way — I believe that encouraging writers to think that those three sentences are all that is needed to sell a book is short-sighted, inaccurate, and is an almost sure-fire recipe for ending up feeling tongue-tied and helpless in a pitching situation. I’m not convinced that all pitching disasters are, as conference organizers often imply, the result of writers who simply don’t prepare adequately; in my experience, flubbed pitches are often the result of mismatched appointments, lack of confidence, or even over-preparation.

No, really — I’m quite serious about that last one. Over the years, I’ve watched hundreds and hundreds of stammering writers struggle to express themselves at conferences all over the country. Not just because pitching is genuinely hard, but also because they had blindly followed the pervasive pitching advice and prepared only three sentences — no more, no less — about their books.

Which left them with precisely nothing else to say about it, or at least nothing else that they had polished enough to roll smoothly off their tongues.

This species of brain freeze happens all the time to good writers, squelching their big chance to make a connection with the right person to help their book to publication. Frequently, these poor souls forget even to introduce themselves prior to giving their official 3-line pitch; most of the time, they walk out of the pitch without having told the agent what kind of book it is.

Leaving the agent or editor understandably confused and frustrated, as you may well imagine. The results, I’m afraid, are relatively predictable: a meeting that neither party can feel good about, and one that ends without a request to submit pages.

Frankly, I think it’s rather cruel to put talented writers in this position. There is certainly a place in the publishing industry for the three-sentence pitch — quite a significant place, as we will be discussing later in this series — but there is information about you and your book that should logically be mentioned BEFORE those three sentences, so the agent or editor to whom you are pitching knows who you are and what the heck you are talking about.

In answer to that gigantic unspoken cry of, “What do you mean, I have to say something to an agent or editor BEFORE I pitch! I was told I had to prepare only three sentences, total, and I would be home free!” we all just heard, I can only reply: yes, yes, I know. I’ve never seen a conference brochure that gave advice on what to say BEFORE a pitch.

The fact is, simple etiquette forbids charging up to a total stranger, even if you have an appointment with her, and blurting, “There’s this good actor who can’t get a job, so he puts on women’s clothing and auditions. Once he’s a popular actress, he falls in love with a woman who doesn’t know he’s a man.”

That’s a screenplay-type pitch for TOOTSIE, by the way, a great story. But even if you run up to an agent and shout out the best pitch for the best story that ever dropped from human lips, the agent is going to wonder who the heck you are and why you have no manners.

Don’t tell me that you don’t have time for manners: presenting yourself politely, as a reasonable person should, requires only about a hundred words. Even in the swiftest pitching situation, you will have the ten seconds to utter a hundred words. Even writers who limit their pitches to three lines have time for that.

The goal of my first hundred words formula is to give you a lead-in to any conversation that you will have at a writer’s conference, or indeed, anywhere within the profession. Equipped with these magic words, you can feel confident introducing yourself to anyone, no matter how important or intimidating, because you will know that you are talking about your work in a professional manner.

Now doesn’t that sound more civilized than walking into a pitch meeting with a whip and a chair, terrified and desiring only to keep criticism at bay?

While mastering my formula for the magic first hundred words will not necessarily transform you from the Jerry Lewis of pitchers into the Cary Grant of same, it will go a long way toward helping you calm down enough to give an effective pitch. Ideally, both pitcher and pitchee should feel at ease; observing the niceties is conducive to that.

And not just for reasons of style; I’m being practical. Trust me, in the many, many different social situations where a writer is expected to be able to speak coherently about her work, very few are conducive to coughing up three sentences completely out of context. There are social graces to be observed.

Ready to learn how to introduce yourself gracefully? Relax — it’s going to be easy:

”Hi, I’m (YOUR NAME), and I write (BOOK CATEGORY). My latest project, (TITLE), is geared toward (TARGET MARKET). See how it grabs you: (KEYNOTE).”

Voilà! You are now equipped to start a conversation with anybody at any writing event in the English-speaking world. These magic words — which, you will note, are NOT generic, but personalized for YOUR book — will introduce you and your work in the language used by the industry, establishing you right off the bat as someone to take seriously.

You’re welcome.

The beauty of the first hundred words formula (if I do say so myself) is its versatility. If you learn them by heart, you can walk into any pitching situation — be it a formal, 15-minute meeting with the agent of your dreams or a chance meeting at the dessert bar when you and an editor are reaching for the same miniature éclair — confident that you can comport yourself with ease and grace.

Why is so important to introduce yourself urbanely — and get to your point quickly? Well, agents and editors are (as I believe I may have mentioned seven or eight hundred times before) MAGNIFICENTLY busy people; they honestly do prefer to work with writers to whom they will not have to explain each and every nuance of the road to publication.

That’s my job, right?

It’s natural to be hesitant when approaching someone who could conceivably change your life. But think about what even a brief flare-up of shyness, modesty, or just plain insecurity at the moment of approach can look like from their perspective. By the time the average pitcher has gotten around to mentioning her book after several minutes of shilly-shallying, the agent in front of her has usually already mentally stamped her foreheads with “TIME-CONSUMING” in bright red letters.

Which means, in practical terms, that in any subsequent pitch, her book is going to have to sound amazing, rather than just good, for the agent to want to see it. And in a hallway encounter, she might not get to pitch at all.

By introducing yourself and your work in the lingua franca of the industry, however, you will immediately establish yourself as someone who has taken the time to learn the ropes. Believe me, they will appreciate it.

I’ve pushed a few insecurity buttons out there, haven’t I? “But Anne,” I hear some of the more modest amongst you protest, “I DON’T know much about how publishing works. They’ll see through my false mask of confidence right away. And look — that agent has a knife! AHHHHHH!” (Sound of talented body thudding onto the ground.)

Would this be a good time to point out that the vast majority of aspiring writers radically overestimate how scary interacting with an agent or editor will be, building it up in their minds until it can seem downright life-threatening? Which is, of course, ridiculous: in my experience, very few agents come to conferences armed.

In their natural habitat, they will only attack writers if provoked, wounded, or very, very hungry.

Seriously, writers tend to freak themselves out unnecessarily with fantasies about agents and editors being mean to them, but that’s hardly the universal pitching experience. Most conference-attending agents and editors genuinely like good writing and good writers; apart from a few sadists who get their jollies bullying the innocent, they’re not there to pick fights.

Or, to put it a bit more poetically: when an agent or editor agrees to hear a writer’s pitch, either in a formal or an informal context, he’s virtually never trying to trick an aspiring writer into making a career-destroying mistake. They come to these conferences to find talent.

They want to like you, honest. But they will like you better if you meet them halfway.

Worried? Can’t say as I blame you, but I suspect it might set your mind at ease to gain a sense of how most aspiring writers begin pitch meetings. Assuming that we all know why the ever-popular sit-there-in-terrified-silence approach might not charm and agent or editor, let’s take a look at two other common entrance speeches:

”There’s this woman who is in love with a man, but they work together, so it’s a problem. After a while, something happens to lock them in an elevator together, where they discover that they’ve actually been yearning after each other for years.”

Vague, isn’t it? Most rambling pitches are. The hearer is left to guess: what kind of a book is it? And, lest we forget, who is saying this, beyond the person who happened to be assigned to the 10:45 pitching slot?

See the problem, from the agent or editor’s point of view? Good. Now let’s look at another popular entrance strategy:

”Well, my book isn’t really finished, and you’re probably not going to be interested in it, but I’ve been working on it for eight years and I keep getting rejected, so maybe…well, in any case, here goes: there’s this woman who is in love with a man, but they work together…”

Doesn’t exactly ooze confidence, does it?

With those querying faux pas firmly embedded in your brainpans, let’s take another gander at those magic first hundred words, to see precisely how far your approach is likely to try their patience. You’ve just walked into your pitch appointment and said:

”Hi, I’m (YOUR NAME), and I write (BOOK CATEGORY). My latest project, (TITLE), is geared toward (TARGET MARKET). See how it grabs you: (KEYNOTE).”

Believe me, to an agent or editor who has been listening to writers stammer helplessly all day, this simple speech will be downright refreshing. Quite apart from the content conveying what they actually want to KNOW — again, something of a rarity in a three-line pitch — the magic first hundred words also say:

”Hi, I’m a polite and professional writer who has taken the time to learn how you and your ilk describe books. I understand that in order to make a living, you need to be able to pitch good books to others, so I have been considerate enough to figure out both the BOOK CATEGORY and TARGET MARKET. Rather than assuming that you have no individual tastes, I am now going to run the premise by you: (KEYNOTE).”

That’s perfectly honest, right? Over the past couple of weeks, you HAVE done all these things, haven’t you?

Practice your magic first hundred words until they flow out of your smoothly, without an initial pause — you know, like a conversation. Only repetition will make them feel like natural speech.

And don’t just say them in your mind: practice OUT LOUD, so you get used to hearing yourself talk about your work like a professional.

Which is a perfectly lovely reason not to save the magic first hundred words for the important folks at a conference, but to use them to introduce yourself to the writer standing ahead of you in the registration line. And the one behind you, as well as the people sitting around you at the first seminar on the first day. In fact, it would be perfectly accurate to say that any writers’ conference anywhere in the world will be stuffed to capacity with people upon whom to practice this speech.

Knock yourself out. You might make a few friends.

One caveat about using these words to meet other writers at a conference: they’re a great introduction, but do give the other party a chance to speak as well. It is accepted conference etiquette to ask the other party what HE writes before you start going on at too great length about your own work.

Courtesy counts, remember?

So if you find that you have been speaking for more than a couple of minutes to a fellow writer, without hearing anyone’s voice but your own, make sure to stop yourself and ask what the other writer writes. In this context, the very brevity of the first 100 words will ensure that you are being polite; if your new acquaintance is interested, he will ask for more details about your book.

I mention this, because it’s been my experience that writers, especially those attending their first conferences, tend to underestimate how much they will enjoy talking to another sympathetic soul about their work. It’s not at all unusual for a writer to realize with a shock that he’s been talking non-stop for twenty minutes.

Completely understandable, of course. We writers are, by definition, rather isolated creatures: we spend much of our time by ourselves, tapping away at a keyboard. Ours is one of the few professions where a touch of agoraphobia is actually a professional advantage, after all.

It can be very lonely — which is precisely why you’re going to want to use the magic first hundred words to introduce yourself to as many kindred souls as you possibly can at a conference. What better place to meet buddies to e-mail when you feel yourself starting to lose momentum? Where else are you more likely to find talented people eager to form a critique group?

Not to mention the distinct possibility that some of those people sitting next to you in seminars are going to be household names someday.

This is, in fact, an excellent place for a writer to find new friends who GET what it’s like to be a writer. And at that, let no one sneeze, at lest not in my general vicinity.

Let’s face it, most of our non-writing friends’ curiosity about what we’re DOING for all that time we’re shut up in our studios is limited to the occasional, “So, finished the novel yet?” and the extortion of a vague promise to sign a copy for them when it eventually comes out.

(Word to the wise: get out of the habit NOW of promising these people free copies of your future books: nowadays, authors get comparatively few free copies; you don’t want to end up paying for dozens of extra copies to fulfill all those vague past promises, do you?)

Back to my original point: at a writers’ conference, or even at a pitch meeting, the euphoria of meeting another human being who actually WANTS to hear about what you are writing, who is THRILLED to discuss the significant difficulties involved in finding time to write when you have a couple of small children scurrying around the house, who says fabulously encouraging things like, “Gee, that’s a great title!”

Well, let’s just say it’s easy to get carried away.

For the sake of the long-term friendships you can make at a conference, make sure you listen as much as you talk. For your conversational convenience, the magic first hundred words transform readily into questions about what concerns writers:

”Hi, what’s your name? What do you write? Who is your target audience? What’s your premise?

Sensing a theme here?

By all means, though, use your fellow conference attendees to get used to speaking your first hundred words — and your pitch, while you’re at it. It’s great practice, and it’s a good way to meet other writers working in your genre. Most writers are genuinely nice people — and wouldn’t it be great if, on the day your agent calls you to say she’s received a stellar offer for your first book, if you knew a dozen writers that you could call immediately, people who would UNDERSTAND what an achievement it was?

Trust me on this one: you won’t want to have to wonder whom to call when that happy day comes; you will want to have those numbers on speed-dial.

Practice, practice, practice those first hundred words, my friends, until they roll off your tongue with the ease of saying good morning to your co-workers. They’re going to be your security blanket when you’re nervous, and your calling card when you are not.

Starting tomorrow, we’ll be moving to the elevator speech (that’s those pesky three sentences we’ve all heard so much about), so do plan to take some time off from barbequing and watching fireworks to join us here.

After that, we’ll be ready for the home stretch: pulling it all together for the pitch proper. Can the query letter be far behind?

Congratulations on all of the progress you’ve made over the last couple of weeks. Keep up the good work!

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Pitching 101, part VIII: you’ve gotta have heart, miles and miles and miles of heart — oh, and a professional pitch for your work doesn’t hurt, either

damn-yankees

“A little brains, a little talent — with an emphasis on the latter.”

Welcome back to my fourth annual series on building the toolkit to construct a stellar pitch — or a brilliant query letter, for that matter. While I’m taking my time this year, walking you through the essential elements, if you happen to be in a great big hurry — if, say, you happen to be attending a Conference That Shall Remain Nameless in the greater Seattle area weekend after next — feel free to take the express route. The posts gathered under the HOW TO WRITE A PITCH AT THE LAST MINUTE category on the archive list at right will take you through this process at record speed.

How do I come up with those esoteric category names?

Even if you do not plan on pitching anytime soon — or, indeed, ever — I would strongly encourage you to work through this series as if you were. As I may PERHAPS have intimated before, the essential skills a writer uses for creating a pitch and crafting a query are, if not the same, at least closely related.

Note that I called them skills, and not talents. Contrary to popular belief, success in marketing one’s work is not entirely reliant upon the quality of the writing; it’s also about professional presentation.

Which is, in fact, learned. As in any other business, there are ropes to learn. No shame in that.

Stop shaking your head in disbelief: pitching and querying well require skills that have little to do with writing talent. No baby, no matter how inherently gifted in finding la mot juste, has ever crawled out of the womb already informed by the celestial talent-handlers how to make her work appealing to the publishing industry, I assure you.

I wish this were a more widely-accepted truth on the conference circuit. Writers so often plunge into pitching or querying with sky-high hopes, only to have them dashed by what is in fact a perfectly acceptable response to a pitch: a cautious, “Well, it all depends upon the writing. Send me the first three chapters.”

That’s if everything happened to go well in the pitch, of course. If it didn’t, a polite but firm, “I’m sorry, but that’s just not for my agency/publishing house,” is the usual dream-crusher.

In the stress of pitching or querying, it can be hard to remember that quite apart from any interest (or lack thereof) an agent might have in the story being told, an unprofessionally-presented pitch or query letter is often rejected on that basis alone, not necessarily upon the book concept or the quality of the writing. So until a book has been marketed properly, it’s virtually impossible to glean writing-related feedback from rejections at all.

Onerous as it is, it truly behooves writers to start to think like marketers, at least for the few weeks immediately prior to attending a literary conference or sending out a flotilla of queries.

Okay, that’s enough justification for one day. Back to the business at hand.

Last time, I suggested that a dandy way to prepare for a conversation with a real, live agent or editor was to sit down and come up with a list of selling points for your book. Or, if you’re pitching nonfiction, how to figure out the highlights of your platform.

Not just vague assertions about why an editor at a publishing house would find it an excellent example of its species of book — that much is assumed, right? — but reasons that an actual real-world book customer might want to pluck that book from a shelf at Barnes & Noble and carry it up to the cash register. It may seem like a pain to generate such a list before you pitch or query, but believe me, it is hundreds of times easier to land an agent for a book if YOU know why readers will want to buy it.

Trust me, “But I spent three years writing it!” is not a reason that is going to fly very well with agents and editors.

Why? Well, pretty much everyone who approaches them has expended scads of time, energy, and heart’s blood on his book; contrary to what practically every movie involving a sports competition has implicitly told you, a writer’s WANTING to win more than one’s competitors is not going to impress the people making decisions about who does and doesn’t get published.

I’m bringing this up advisedly — sad to report, a disproportionately high percentage of pitchers (and quite a few queriers as well) make the serious marketing mistake of giving into the impulse to tell the pitchee about how HARD it was to write this particular book, how many agents have rejected it, at how many conferences they’ve pitched it, etc. The more disastrously a pitch meeting is going, the more furiously these pitchers will insist, often with hot tears trembling in their eyes, that this book represents their life’s blood, and so — the implication runs — only the coldest-hearted of monsters would refuse them Their Big Chance. (For some extended examples of this particular species of pitching debacle, please see my earlier post on the subject.)

Sometimes, these pitchers will get so carried away with the passion of describing their suffering that they will forget to pitch the book at all. (Yes, really.) And then they’re surprised when their outburst has precisely the opposite effect of what they intended: rather than sweeping the agent or editor off her feet by their intense love for this manuscript, all they’ve achieved is to convince the pro that these writers have a heck of a lot to learn about why agents and editors pick up books.

Surprised? Don’t be. A writer who melts down the first time he has to talk about his book in a professional context generally sets off flashing neon lights in an agent’s mind: this client will be a heck of a lot of work. Once that thought is triggered, a pitch would have to be awfully good to wipe out that initial impression of time-consuming hyperemotionalism.

Sadly, pitchers who play the emotion card often believe that it’s the best way to make a good impression. Rather than basing their pitch on their books’ legitimate selling points, they fall prey to what I like to call the Great Little League Fantasy: the philosophy so beloved of amateur coaches and those who make movies about them that decrees that all that’s necessary to win in an competitive situation is to believe in oneself.

Or one’s team. Or one’s horse in the Grand National, one’s car in the Big Race, or one’s case before the Supreme Court. You’ve gotta have heart, we’re all urged to believe, miles and miles and miles of heart.

Given the pervasiveness of this dubious philosophy, you can hardly blame the pitchers who embrace it. They believe, apparently, that pitching (or querying) is all about demonstrating just how much their hearts are in their work. Yet as charming as that may be (or pathetic, depending upon the number of tears shed during the description), this approach typically does not work. In fact, what it generally produces is profound embarrassment in both listener and pitcher.

Which is why, counterintuitively, figuring out who will want to read your book and why IS partially about heart: preventing yours from getting broken into 17 million pieces while trying to find a home for your work.

I’m quite serious about this. Whenever I teach pitching classes, I like to ask writers about their books’ selling points before they pitch or query in order to pull the pin gently on a grenade that can be pretty devastating to the self-esteem. A lot of writers mistake professional questions about marketability for critique, hearing the fairly straightforward question, “So, why would someone want to read this book?” as “Why on earth would ANYONE want to read YOUR book? It hasn’t a prayer!”

Faced with what they perceive to be scathing criticism, some writers shrink away from agents and editors who ask this perfectly reasonable question — a reluctance to hear professional feedback which, in turn, can very easily lead to an unwillingness to pitch or query ever again.

“They’re all so mean,” such writers say, firmly keeping their work out of the public eye. “It’s just not worth it.”

This response makes me sad, because the only book that hasn’t a prayer of being published is the one that is never submitted at all. There are niche markets for practically every taste, after all.

Your job in generating selling points is to SHOW (not tell) that there is indeed a market for your book.

Ooh, that hit some nerves, didn’t it? I can practically hear some of you, particularly novelists, tapping your feet impatiently. “Um, Anne?” some of you seem to be saying, with a nervous glance at your calendars, “I can understand why this might be a useful document for querying by letter, or for sending along with my submission, but have you forgotten that I will be giving VERBAL pitches at a conference just a week or so away? Is this really the best time to be spending hours coming up with my book’s selling points?”

My readers are so smart; you always ask the right questions at precisely the right time. So here is a short, short answer: yes.

Before you pitch is EXACTLY when you should devote some serious thought to your book’s selling points. Because, you see, if your book has market appeal over and above its writing style (and the vast majority of books do), YOU SHOULD MENTION IT IN YOUR PITCH.

Not in a general, “Well, I think a lot of readers will like it,” sort of way, but by citing specific, fact-based REASONS that they will clamor to read it. Preferably backed by the kind of verifiable statistics we discussed last time.

Why? Because it will make you look professional in the eyes of the agent or editor sitting in front of you — and, I must say it, better than the seventeen pitchers before you who did not talk about their work in professional terms. Not to mention that dear, pitiful person who wept for the entire ten-minute pitch meeting about how frustrating it was to try to find an agent for a cozy mystery these days.

The more solid reasons you can give for believing that your book concept is marketable, the stronger your pitch will be. Think about it: no agent is going to ask to see a manuscript purely because its author says it is well-written, any more than our old pal Millicent the agency screener would respond to a query that mentioned the author’s mother thought the book was the best thing she had ever read with a phone call demanding that the author overnight the whole thing to her.

“Good enough for your mom? Then it’s good enough for me!” is not, alas, a common sentiment in the industry. (But don’t tell Mom; she’ll be so disappointed.)

So let’s get back to constructing that list of selling points for your manuscript, shall we?

Yesterday, I concentrated on the standard writing résumé bullet points. To recap:

(1) Any experience that makes you an expert on the subject matter of your book.

(2) Any educational credentials you might happen to have, whether they are writing-related or not.

(3) Any honors that might have been bestowed upon you in the course of your long, checkered existence.

(4) Any former publications (paid or unpaid) or public speaking experience.

All of these are legitimate selling points for most books, but try not to get too bogged down in listing the standard prestige points. Naturally, you should include any previous publications and/or writing degrees on your list of selling points, but if you have few or no previous publications, awards, and writing degrees to your credit, do not despair. We shall be going through a long list of potential categories in order that everyone will be able to recognize at least a couple of possibilities to add to her personal list.

Let’s get cracking, shall we?

(5) Relevant life experience.
This is well worth including, if it helped fill in some important background for the book. Is your novel about coal miners based upon your twenty years of experience in the coalmining industry? Is your protagonist’s kid sister’s horrifying trauma at a teen beauty pageant based loosely upon your years as Miss Junior Succotash? Mention it.

And if you are writing about firefighting, and you happen to be a firefighter, you need to be explicit about it. It may seem self-evident to YOU, but remember, the agents and editors to whom you will be pitching will probably not be able to guess whether you have a platform from just looking at you.

There’s a reason that they habitually ask NF writers, “So what’s your platform?” after all.

What you should NOT do under any circumstances, however, is stammer out in a pitch meeting (or say in a query letter) that your novel is “sort of autobiographical.” To an agent or editor, this can translate as, “This book is a memoir with the names changed. Since it is based upon true events, I will be totally unwilling to revise it to your specifications.”

The distinction I am drawing here is a subtle one, admittedly. Having the background experience to write credibly about a particular situation is a legitimate selling point: in interviews, you will be able to speak at length about the real-life situation.

However, industry professionals simply assume that fiction writers draw upon their own backgrounds for material. But to them, a book that recounts true events in its author’s life is a memoir, not a novel. Contrary to the pervasive movie-of-the-week philosophy, the mere fact that a story is true does not make it more appealing; it merely means potential legal problems.

Translation: until folks in the industry have forgotten about the A MILLION LITTLE PIECES fiasco, it’s not going to be a good idea to highlight the fact that a novel is semi-autobiographical in your pitch. Especially since — again, it pains me to be the one to tell you this, but how else are you going to find out? — a good third of fiction pitches include some form of the phrase, “Well, it’s sort of autobiographical…”

Just don’t do it. Trust me on this one.

(6) Associations and affiliations.
If you are writing on a topic that is of interest to some national organization, bring it up here. Also, if you are a member of a group willing to promote (or review) your work, mention it. Some possible examples:

The Harpo Marx Fan Club has 120, 000 members in the U.S. alone, as well as a monthly newsletter, guaranteeing substantial speaking engagement interest.

Angelina Jolie is a well-known graduate of Yale University, which guarantees a mention of her book on tulip cultivation in the alumni newsletter.

Currently, the Yale News reaches over 28 million readers bimonthly.

(Perhaps it goes without mentioning, but I pulled all of the examples I am using in this list out of thin air. Probably not the best idea to quote me on any of ‘em, therefore.)

(7) Trends and recent bestsellers.
If there is a marketing, popular, or research trend that touches on the subject matter of your book, add it to your list. If there has been a recent upsurge in sales of books on your topic, or a television show devoted to it, mention it. (Recent, in industry terms, means within the last five years.)

Even if these trends support a secondary subject in your book, they are still worth including. If you can back your assertion with legitimate numbers (see last weekend’s earlier posts on the joys of statistics), all the better. Some possible examples:

Novels featuring divorced mothers of small children have enjoyed a considerable upswing in popularity in recent years. A July, 2008 search on Amazon.com revealed over 1,200 titles.

Ferret ownership has risen 28% in the last five years, according to the National Rodent-Handlers Association.

Last year’s major bestseller, THAT HORRIBLE GUMBY by Pokey, sold over 97 million copies. It is reasonable to expect that its readers will be anxious to read Gumby’s reply.

(8) Statistics.
At risk of repeating myself, if you are writing about a condition affecting human beings, there are almost certainly statistics available about how many people in the country are affected by it. As we discussed earlier in the week, including the real statistics in your pitch minimizes the probability of the agent or editor’s guess being far too low.

Get your information from the most credible sources possible, and cite them. Some possible examples:

400,000 Americans are diagnosed annually with Inappropriate Giggling Syndrome, creating a large audience potentially eager for this book.

According to a recent study in the Toronto Star, 90% of Canadians have receding hairlines, pointing to an immense potential Canadian market for this book.

(9) Recent press coverage.

I say this lovingly, of course, but people in the publishing industry have a respect for the printed word that borders on the mystical. Minor Greek deities were less revered.

Thus, if you can find recent articles related to your topic, list them as evidence that the public is eager to learn more about it. Possible examples:

So far in 2009, the Chicago Tribune has run 347 articles on mining accidents, pointing to a clear media interest in the safety of mine shafts.

In the last six months, the New York Times has written twelve times about Warren G. Harding; clearly the public is clamoring to hear more about this important president’s love life.

(10) Your book’s relation to current events and future trends.
I hesitate to mention this one, because it’s actually not the current trends that dictate whether a book pitched or queried now will fly off the shelves after it is published: it’s the events that will be happening THEN.

Current events are inherently tricky as selling points, since it takes a long time for a book to move from proposal to bookstand. Ideally, your pitch to an agent should speak to the trends of at least two years from now, when the book will actually be published.

(In response to that loud unspoken “Whaaa?” I just heard out there: after you land an agent, figure one year for you to revise it to your agent’s specifications and for the agent to market it — a conservative estimate, incidentally — and another year between signing the contract and the book’s actually hitting the shelves. If my memoir had been printed according to its original publication timeline, it would have been the fastest agent-signing to bookshelf progression of which anyone I know had ever heard: 16 months, a positively blistering pace.)

However, if you can make a plausible case for the future importance of your book, go ahead and include it on your list. You can also project a current trend forward. Some examples:

At its current rate of progress through the courts, Christopher Robin’s habeas corpus case will be heard by the Supreme Court in late 2009, guaranteeing substantial press coverage for Pooh’s exposé, OUT OF THE TOY CLOSET.

If tooth decay continues at its current rate, by 2012, no Americans will have any teeth at all. Thus, it follows that a book on denture care should be in ever-increasing demand.

(11) Particular strengths of the book.
You’d be surprised at how well a statement like, BREATHING THROUGH YOUR KNEES is the first novel in publishing history to take on the heartbreak of kneecap dysplasia can work in a pitch or a query letter. If it’s true, that is.

So what is your book’s distinguishing characteristic? How is it different and better from other offerings currently available within its book category? How is it different and better than the most recent bestseller on the subject?

One caveat: avoid cutting down other books on the market; try to point out how your book is GOOD, not how another book is bad.

Why? Well, publishing is a small world: you can never be absolutely sure that the person to whom you are pitching DIDN’T go to college with the editor of the book on the negative end of the comparison. Or date the author. Or represented the book himself.

I would STRONGLY urge those of you who write literary fiction to spend a few hours brainstorming on this point. How does your book deal with language differently from anything else currently on the market? How does its dialogue reveal character in a new and startling way? Why might a professor choose to teach it in an English literature class?

Again, remember to stick to the FACTS here, not subjective assessment. It’s perfectly legitimate to say that the writing is very literary, but don’t actually say that the writing is gorgeous.

Even if it undeniably is.

Why not? Well, that’s the kind of assessment that publishing types tend to trust only if it comes from one of three sources: a well-respected contest (in the form of an award), the reviews of previous publications — and the evidence of their own eyes.

Seriously, this is a notorious industry pet peeve: almost universally, agents and editors tend to respond badly when a writer actually SAYS that his book is well-written; they want to make up their minds on that point themselves. It tends to provoke a “Show, don’t tell!” response.

In fact, it’s not at all unusual for agents to tell their screeners to assume that anyone who announces in a query letter that this is the best book in the Western literary canon is a bad writer. Next!

So be careful not to sound as if you are boasting. If you can legitimately say, for instance, that your book features the most sensitive characterization of a dyslexic 2-year-old ever seen in a novel, that will be heard as a statement of fact, not a value judgment.

Stick to what is genuinely one-of-a-kind about your book — and don’t be afraid to draw direct factual comparisons with other books in the category that have sold well recently. For example:

While Jennifer Anniston’s current bestseller, EYESHADOW YOUR WAY TO SUCCESS, deals obliquely with the problem of eyelash loss, my book, EYELASH: THE KEY TO A HAPPY, HEALTHY FUTURE, provides much more detailed guidelines on eyelash care.

(12) Any research or interviews you may have done for the book.
If you have done significant research or extensive interviews, list it here. This is especially important if you are writing a NF book, as any background that makes you an expert on your topic is a legitimate part of your platform. Some possible examples:

Leonardo DiCaprio has spent the past eighteen years studying the problem of hair mousse failure, rendering him one of the world’s foremost authorities.

Bruce Willis interviewed over 600 married women for his book, HOW TO KEEP THE PERFECT MARRIAGE.

(13) Promotion already in place.
Yes, the kind of resources commonly associated with having a strong platform — name recognition, your own television show, owning a newspaper chain, and the like — but more modest promotional efforts are worth listing as well.

Having a website already established that lists an author’s bio, a synopsis of the upcoming book, and future speaking engagements carries a disproportionate weight in the publishing industry — because, frankly, the publishing industry as a whole has been a TRIFLE slow to come alive to the promotional possibilities of the Internet, beyond simply throwing up static websites.

So almost any web-based marketing plan you may have is going to come across as impressive. Consider having your nephew (or some similarly computer-savvy person who is fond enough of you to work for pizza) put together a site for you, if you don’t already have one.

(14) What makes your take on the subject matter of your book fresh.
Remember a few weeks back, when I was talking about the distinction between a fresh book concept and a weird one? Well, this is the time to bring up what makes your work new, exciting, original. (And if you missed that discussion, you might want to check out the FRESHNESS IN MANUSCRIPTS category at right.)

I like to see EVERY list of selling points include at least one bullet’s worth of material addressing this point, because it’s awfully important. If YOU don’t know what makes your book different and better than what’s already on the shelves, how can you expect an agent or editor to guess?

Again, what we’re looking for here are not merely qualitative assessments (“This is the best book on sailboarding since MOBY DICK!”), but content-filled comparisons (“It’s would be the only book on the market that instructs the reader in the fine art of harpooning from a sailboard.”)

Finished brainstorming your way through all of these points? Terrific.

Now go through your list and cull the less impressive points. Ideally, you will want to end up with somewhere between 3 and 10, enough to fit comfortably as bullet points on a double-spaced page.

Then reduce each point to a single sentence. Yes, this is a pain for those of us who spend our lives meticulously crafting beautiful paragraphs, but trust me, when you are consulting a list in a hurry, simpler is better.

When your list is finished, label it MARKETING POINTS, and keep it by your side until your first book signing. Or when you are practicing answering the question, “So, what’s your platform?”

Heck, you might even want to have it handy when you’re giving interviews about your book, because once you’ve come up with a great list of reasons that your book should sell, you’re going to want to bring those reasons up every time you talk about the book, right?

Oh, and keep a copy handy to your writing space. It’s a great pick-me-up for when you start to ask yourself, “Remind me — why I am I putting in all of this work?”

Yes, generating selling points IS a lot of trouble, but believe me, in retrospect, you will be glad to have a few of these reasons written down before you meet with — or query — the agent of your dreams.

Trust me on this one. And remember me kindly when, down the line, your agent or editor raves about how prepared you were to market your work. There’s more to being an agent’s dream client than just showing up with a beautifully-written book, you know: there’s arriving with a fully-stocked writer’s toolkit.

Exhausted? I hope not, because for the next couple of weeks, we’re going to be continuing this series at a pretty blistering pace. Next week, I shall move on to constructing those magic few words that will summarize your book in half a breath’s worth of speech.

But since you’ve all been working so hard, I have a treat in store for you this weekend. Be sure to tune in; it’s going to be a good one. (Hint: those of you who write comedy are going to be really, really happy.)

So prepare yourselves to get pithy, everybody — and, as always, keep up the good work!

Posted on - 4 Comments on Pitching 101, part III: blind trust and why it has no place in the pitching or querying processes

Pitching 101, part III: blind trust and why it has no place in the pitching or querying processes

Last time, I raised the scary, scary specter of the mismatched pitch meeting, the not uncommon conference nightmare scenario where a writer walks into a scheduled pitching appointment, only to discover to her horror that the agent won’t even consider representing her kind of book. (Not because he’s mean or hates literature, mind you; it just means that he specializes in some other kind of literature.) The writer sits through the appointment, fighting back tears, wondering what on earth she’s done in a past life to deserve missing out on her one conference pitching opportunity — and stomps out breathing fire, cursing the conference’s organizers for having enticed her to the conference with the promise of pitching to an agent, then not providing a contact that could possibly do her any good.

Horribly nightmarish, isn’t it? Would it frighten you to know that I’ve seldom attended a large conference where it didn’t happen to at least a handful of attendees?

Which is why I can assure you that those who are most likely to succumb to this terrible fate are aspiring writers who rely blindly upon conference schedulers to hook them up with the perfect agent for their work. As I have suggested in my last couple of posts, this level of trust may not pay off for the writer.

Specifically, it may result in an agent’s stopping a pitcher half a sentence in with one of the hardest-to-hear sentences in the English language: “Oh, I’m sorry — I don’t represent that kind of book.”

I can feel some of you shying away from reading the rest of this post. “What a bummer, Anne,” some of you are sniffing, “go ahead and leap to the worst-case scenario. Way to scare me out of wanting to pitch at all.”

Sniff away, oh cynics, but actually, I have some really, really good reasons for bringing this up at the beginning of this series, rather than after I go over its nuts and bolts. First, obviously, now that I have brought up the possibility that all of you conference-goers might not be assigned to meet with the best agent for your book, I didn’t want you to be waking up in the dead of night, hyperventilating over the prospect of a mismatched meeting. Let’s exorcise that poltergeist as soon as possible.

The second and far more important reason: so you may be prepared if it ever happens to you. Heaven forbid, of course, but think about it: would you rather learn how to perform the Heimlich maneuver BEFORE the person next to you at the rubber chicken banquet, or during?

Some mismatches are unavoidable, after all — and much of the time, they are the result of simple bad luck. Agents get the flu and cancel their appearances at the last minute, for instance. Or get embroiled in the details a client’s deal, so the agency sends an alternate representative.

Who, being a different individual will inevitably have different literary tastes than the first. Chant it with me now, long-time readers: there is no such thing as a manuscript or book proposal that every agent in the industry will love. Agents specialize — and they have personal preferences, like anyone else.

At the risk of pointing out that the emperor’s garments are a tad scanty as he dodges behind that great big elephant in the room, agents and editors’ preferences sometimes switch rather abruptly and without a whole lot of publicity. So do market trends. It is not at all uncommon, for instance, for an agent whose sister has just had a baby suddenly to be interested in parenting books. Or for an editor who has just been mugged to stop wanting to read true crime.

What does this mean for a pitching writer, in practical terms? Often, that the person whose conference brochure blurb burbled excitedly about chick lit will shock half a conference crowd by announcing that she’s no longer accepting chick lit submissions.

That sound you heard was all of the writers who signed up for a session with her SPECIFICALLY because of her stated interests keeling over in a dead collective faint.

In short, sometimes, despite your best efforts, you may end up pitching to someone who is categorically disinclined to listen — which more or less guarantees rejection, no matter how great the book concept or writing may be. Isn’t it better that you hear it from me now, rather than having it come as a stunning mid-conference surprise?

Since most of you were a trifle slow in responding, allow me to provide the answer: yes, it is. In fact, being aware of the possibility is the only way you can arm yourself against it. Preparation, and lots of it, is your best defense.

Did half of you just go pale with dread? “Good heavens, Anne,” the newly-wan stammer, “is it really so bad as that? Can’t I, you know, just wing it if I find myself in that unfortunate situation?”

Well, you could, but long conference experience tells me that it’s usually not the best idea. Most pitchers, not having anticipated this particular possibility, will either:

a) freeze, unsure what to do, and end up pitching to the now-inappropriate agent or editor anyway,

b) assume that it’s a waste of time to pitch to that agent or editor, and just not show up for the scheduled appointment, or

c) assume that the agent or editor is lying about not being open to certain types of book and pitch it anyway — because if it were a really great book, he would cast ten years of marketing experience aside and grab it on the spot, right?

Wrong, wrong, and wrong.. Agents represent what they represent; as I mentioned last time, a rejection based on book category has nothing whatsoever to do with the quality of the book, or even of the pitch. It’s no reflection upon you or your writing. It can’t be, logically: by definition, a pitch-hearer is judging a verbal presentation, not words on a page.

“Okay,” the pale concede nervously. “So what should I do if I end up in an inappropriate meeting? Run away screaming?”

No, of course not. Nor should you shoulder the quixotic task of trying to convince an industry professional to change utterly how s/he has decided to do business — which is what pitching to an agent who doesn’t represent your kind of book amounts to, incidentally. Yet conference after conference, year after year, writers will bullheadedly insist upon acting as though every agent represents every conceivable type of book — and responding to the practically inevitable rejection by concluding that their books simply aren’t of interest to the publishing industry.

That’s poppycock, of course: the only rejection that means anything at all about your book’s marketability is one that comes from someone who specializes in your chosen book category.

But you already know that you’re looking for Ms. or Mr. Right Agent. Let’s get back to the practical issue of what you should do if you end up with Mr. or Ms. Wrong. (And for those of you new to the game who’ve been shaking your heads and muttering, “What the heck is a book category?” please either hold that question for a few days or see the BOOK CATEGORIES section on the archive list on the bottom right-hand side of this page.)

You could, of course, just thank the agent and walk away immediately. This is, in fact, what most agents in this situation are hoping you will do (more on that below), but better than that, it preserves your dignity far better than the usual writer’s reaction, to argue about whether the book would be a good fit for the agency. (Which never, ever works, in case you were wondering.)

However, you’ve got time booked with a seasoned industry professional — why not use it productively? Why not ask some questions?

Stop that guffawing and hear me out. You decided to attend the conference not merely to make contacts with people in the industry, but to learn how to market your work better, right? Yes, you will be disappointed if you end up in an inappropriate pitch meeting, but I can absolutely guarantee that an hour afterward, you will be significantly happier if you didn’t just sit there, feeling miserable and helpless, until it ended.

What kind of questions, you ask? Well, for starters, how about, “If you were in my shoes, which agent here at the conference would YOU try to buttonhole for an informal pitch for my kind of book?”

Or, “Does anyone at your agency handle this kind of work? May I say in my query letter that you suggested I contact this person?”

Or, even more broadly: “I understand that this isn’t your area per se, but who do you think are the top five agents who DO handle this sort of book?”

If the agent or editor seems approachable, you might even want to ask, after the other questions, “Look, I know it isn’t your area, but you must hear thousands of pitches a year. Would you mind listening to mine and giving me some constructive criticism?”

Usually, they’re only too happy to help; don’t forget, this is an awkward moment for them, too. Only sadists LIKE seeing that crushed look in a writer’s eyes.

Seriously, it’s true. Mentally, I promise you, that agent will be cursing the evil fate that decreed that the two of have to spend ten or fifteen interminable minutes together; he doesn’t want to face recriminations, either from disappointed aspiring writers or from his boss if he comes back with work that he is not technically supposed to have picked up. (Editors at major publishing houses, anyone?) So many will become very frosty, in the hope you will walk away and end this awful uncomfortable silence.

So if you can pull yourself together enough to move away from the fact that you two shouldn’t have been assigned to meet in the first place and on to topics that you’re both comfortable discussing, trust me, the agent will appreciate it. Not enough to pick up your book, but still, enough to think of you kindly in future.

And don’t underestimate how helpful that may be down the line: both agents and editors move around a LOT. Just because the guy in front of you isn’t interested in your current project doesn’t necessarily mean that he won’t be interested in your next.

Approaching the disappointment as a learning experience can make the difference between your stalking out of your meeting, biting back the tears, and walking out feeling confident that your next pitch will go better. Besides, agents are often flattered by being asked their opinions, I find.

There’s such a thing as human nature, you know: few people are insulted by being admired for their expertise.

So it’s worth your while prepping a few questions in advance, as bad match insurance. Remember, though, that when you ask for advice, you are requesting a FAVOR. Be accordingly polite — and grateful.

Particularly the latter, if you want to win friends and influence people.

As someone who both teaches classes and goes to a lot of writing conferences, I both see and have first-hand experience with the VERY common ilk of writer who, having found a knowledgeable person in the industry gracious enough to answer questions, quickly becomes super-demanding. Literally every agent and editor I have ever met has a horror story about that writer at a conference who just wouldn’t go away.

A word to the wise: remember, stalking is illegal, and no amount of friendly helpfulness means that a “I’m sorry, but I don’t represent that kind of book,” into a “In your case, I’ll be delighted to make an exception.”

And regardless of the agent’s level of interest in your work, try to make it a nice conversation, rather than a confrontation or a referendum on your prospects as a writer — an excellent plan regardless of whether your assigned pitch meeting is a good fit or not, actually.

Here again, background research helps: knowing something about the agent or editor will not only minimize the probability of ending up in an inappropriate pitch meeting, but will also enable you to ask intelligent questions about how he handles his clients’ work.

For instance, in the past, most fiction was published first in hardcover; until fairly recently, newspapers refused to review softcover fiction. However, increasingly, publishing houses are releasing new fiction in trade paper, a higher-quality printing than standard paperback, so the price to consumers (and the printing costs) may be significantly lower.

Why should you care? Well, traditionally, authors receive different percentages of the cover price, based upon printing format. Trade paper pays less than hardback.

So if you were speaking with an agent who had a lot of clients who were publishing in trade paper, you might want to ask, “So, I notice that several of your clients published their first novels in trade paper. Is that your general preference? What do you see as the major advantages and disadvantages to going this route?”

Knowing something about the books an agent has sold will also demonstrate that, unlike 99.9% of the aspiring writers he will see this season, you view him as an individual, an interesting person, rather than a career-making machine with legs. This can be a serious advantage when you’re asking a favor.

Why? Well, think about it: if the agent signs you, the two of you are going to be having a whole lot of interaction over a number of years. Would you prefer his first impression of you to be that you were a nice, considerate person — or a jerk who happened to be talented?

I heard all of you who just thought, “I don’t care, as long as he signs me.” Go stand in the corner until your attitude problem improves; impolite writers make all of us look bad.

Being conversant with the books they have handled is flattering: we all like to be recognized for our achievements, after all. Agents and editors tend to be genuinely proud of the books they handle; remember, the vast majority of ANY agent’s workday is taken up with her existing clients, not ones she is thinking about perhaps picking up.

And let’s face it: if you’ve paid hundreds of dollars to attend a literary conference (and possibly travel expenses on top of that), it doesn’t make sense to limit your pitching to a single, pre-scheduled pitching appointment. It’s in your best interest to find out in advance who ALL of the agents and editors who deal with your type of book are, so you may buttonhole them in the hallways and pitch.

Don’t worry: later in this series, I shall be giving you some tips on how to do that without coming across like a stalker. (Which is both illegal and a bad idea, no matter how badly you want a particular agent to hear about your book.)

Boning up on the facts can also help you calm down before giving your pitch. Instead beginning with a nervous “Hi,” followed by an immediate launch into your pitch, wouldn’t it be great if you could stroll in and break the tension with something along the lines of, “Hello. You represent Lynne Rosetto Casper, don’t you? I just loved her last cookbook.”

Trust me, she will be pleased to meet someone who has contributed to her retirement fund by buying one of her clients’ books, even if that someone happens to want to pitch her a kind of manuscript she doesn’t represent.

As usual, I would like to add one caveat: if you plan to make mention of a particular book, do come prepared to talk about it for a couple of minutes. Don’t make the common mistake of praising a book you haven’t read. And don’t lie about liking a book that you hated, of course.

Everyone feeling a bit better? Good. Let’s avert our eyes from the worst-case scenario and glide quickly on to — well, not really a happier one, but at least a different kind of disaster, a problem that has nearly paralyzed legions of first-time pitchers.

I refer, of course, to the bizarrely ubiquitous conference advice that insists a book pitch must be three sentences long, not a syllable longer. It’s printed in most conference guides. And because most writers just aren’t very experienced in speaking or even thinking about their work as people on the business side of the industry do, they believe that three sentences is in fact the norm for a book pitch.

Remember what I was saying earlier about the disadvantages of blindly trusting conference organizers? Well…

I’ll start out gently: while the three-line pitch certainly has brevity on its side — not an insignificant plus, form the point of view of an agent or editor who has had to sit through a meeting with a writer who talks non-stop for twenty minutes and only makes it up to page 72 of his book — but It has some under-advertised drawbacks. Chief among which: the assumption that the ability to create a three-sentence teaser well is necessarily reflective of the quality of the book it describes, which is certainly not always the case. The super-short pitch format also most assuredly places the shy at a serious competitive disadvantage — and every year, countless conference-goers are petrified into a state of horrified inertia by the prospect of producing a three-line pitch that effectively conveys all of the complexity of a 400-page book.

I ask you: does this expectation represent an improvement in the lives of aspiring writers, or an unreasonable additional stress?

Hey, I asked you first. But if I must give my opinion (“You must! You must!” my readers cry), in my experience, the three-line pitch conference organizers are so apt to tell prospective pitchers is the ONLY possibility often isn’t what agents and editors expect to hear.

At least, not the ones who represent books for a living.

Script agents, well, that’s another story; screenplays are not my area of expertise, so please do not look to me for advice on the subject. Perhaps someone could ask the NYT bestselling author his opinion; it seems to be well-informed.

Fair warning: what you’re going to be seeing me spell out over the next couple of weeks is MY opinion about what does and doesn’t work in various types of conference pitch. Please don’t bother to inform me that other so-called experts on the web are equally vehement that the pros will stop listening after three sentences; that simply hasn’t been my experience as a successful conference pitcher, nor the experience of any other successful conference pitcher I know, or anyone who has ever taken one of my pitching classes and reported back to me…

You get the picture. I’ve heard all of the objections. As those of you who have been reading my blog for a while have no doubt already figured out, my take on the publishing industry does not always conform to the prevailing wisdom. (I know: GASP! Alert the media!)

The problem with the prevailing wisdom, as I see it, is that it is so often out of date: what was necessary to land an agent 20 years ago is most emphatically not the same as what is necessary today, or what will be necessary 5 years from now. And it is now every bit as hard to land an agent as it used to be to land a book contract.

Heck, it’s significantly more difficult than it was when I signed with my current agency — and honeys, I’m not that old. My point is, the industry changes all the time, and very quickly — and it’s not always clear immediately whether each individual change is helpful or hurtful to the aspiring writer’s chances.

If you doubt that, chew on this: when I signed the contract for my memoir, A FAMILY DARKLY: LOVE, LOSS, AND THE FINAL PASSIONS OF PHILIP K. DICK, in March of 2005, it naturally contained the standard contractual provisions about truthfulness; the contract specified that my publisher believed that I believed that I was telling the truth in my book. (Which I am, in case you were wondering.) Yet if I signed a standard NF contract for the same book today, it would almost certainly contain some provision requiring me as the author to obtain signed releases from everyone mentioned in the book.

What happened in that intervening 3+ years to alter the standard memoir contract’s provisions, you ask? A MILLION LITTLE PIECES, that’s what.

The very tangible result: industry rumor has it that a couple of years back, a major publishing house required a writer who spent a significant amount of time living with cloistered nuns to obtained signed releases from each and every one of the wimpled ones, swearing that they would not sue the publisher over the book.

Yes, you read that right. Correct me if I am wrong, but don’t nuns generally take vows of poverty? And doesn’t cloistered mean, you know, not wandering up and down the aisles at Barnes & Noble or Googling your own name compulsively, checking out your own publicity?

Yet such is the prevailing level of concern that the publishing house was legitimately concerned that suddenly the little sisters of St. Francis of Assisi would metamorphose into a gaggle of money-hungry, lawyer-blandishing harpies. I ask you: good for writers, or not?

Perhaps this will help you decide: since the MILLION LITTLE PIECES incident, writers have been hearing at conferences, “Oh, it’s impossible to sell memoir right now.” Which is odd, because the trade papers seem to show that plenty of houses are in fact still buying memoirs aplenty.

So you’ll pardon me, I hope, for saying that it always pays to look over the standard truisms very carefully, both to see if they still apply and to see if they’re, you know, TRUE. Many, I am sad to report, are neither.

You can tell I am gearing up to saying something subversive, can’t you?

As a matter of fact, I am: I would specifically advise AGAINST walking into a meeting with an agent or editor and giving the kind of 3-sentence pitch that you will usually see recommended in writers’ publications — and practically mandated in the average conference brochure.

Or, to put it another way: I think it is a common mistake to assume that the structure that works for pitching a screenplay can be adapted without modification to books. Because, you see, the screenplay pitch is intended merely to establish the premise — and there’s quite a bit more that any agent or editor is going to need to know about a book before saying yea or nay.

“Wait just a second, Anne!” I hear some of you shouting. “I have a conference brochure right here, and it tells me I MUST limit myself to a 3-sentence pitch!”

Well pointed out, imaginary shouters — as I mentioned above, this is quite standard boilerplate advice. But think about it: the average conference appointment with an agent is 10 minutes long, and if you are like most writers, you will probably be very nervous.

So I have one question to ask you: do you really want to have only about 20 seconds’ worth of material prepared, so you have to wing it if the agent of your dreams wants to hear more?

Because, trust me, if you pitch your book will, he IS likely to ask. I’ve heard many, many agents and editors complain that writers pitching at conferences either talk non-stop for ten minutes (not effective) or stop talking after one (ditto).

“Why aren’t they using the time I’m giving them?” they wonder in the bar. (It’s an inviolable rule of writers’ conferences that there is always a bar within staggering distance. That’s where the pros congregate to bemoan their respective fates.) “Half the time, they just dry up. Aren’t they interested in their own books?”

Oh, the 3-sentence pitch definitely has its utility: it is helpful to have one ready for when you buttonhole an agent in an elevator, when you might genuinely have only a minute and a half to make your point.

That’s why it’s called an elevator speech, in case you were wondering; it’s short enough to deliver between floors without pushing the alarm button to stop the trip.

It’s also very useful in preparing your query letter, where you can use it as the paragraph that describes the book. Once you have a really effective marketing paragraph written, you can use it many contexts. So I will definitely be walking you through how to construct one.

However, an elevator speech should not be confused with a full-blown book pitch.

To do so, I think, implies a literalism that cannot conceive that a similar process called by the same name but conducted in two completely unrelated industries might not be identical. It’s akin to assuming that because both the programmers of Microsoft Word and editors at publishing houses are concerned with word count, both sets of people in entirely unrelated industries must be estimating it precisely the same way — because it’s just not possible for a single term to mean more than one thing to different groups of people, right?

News flash to the super-literal: the noun bat refers to both a critter that flies and a piece of wood used to hit a ball. Learn to live with it. (And if you don’t know how literary types estimate word count — which is not usually how the fine folks at Microsoft do — please see the WORD COUNT category at right.)

In purely strategic terms, there’s another reason not to use the same pitch format as everybody else at a conference: now that the three-line pitch is so pervasive, pitch fatigue sets in even more quickly. Not forcing an agent or editor to pull your plot out of you via a series of questions may well be received as a pleasant change.

Pitch fatigue, in case you’ve never heard of it, is the industry term for when a person’s heard so many pitches in a row that they all start to blend together in the mind. It’s surprisingly tiring to listen to pitches; there’s so much emotion floating in the air, and it’s so vital to pay attention to every last detail. Even with the best intentions, after the third pitch in any given genre in any given day, the stories start to sound alike.

Even stories that are nothing alike can begin to sound alike.

I can tell you from experience that pitch fatigue can set in pretty quickly. Several years ago, at the Conference That Dares Not Speak Its Name, a group of intrepid writers, including yours truly, set up the Pitch Practicing Palace, collectively hearing over 325 individual pitches over the course of three very long days. (Good for aspiring writers or not? Opinions differ — which is why I no longer organize this benefit for attendees of that particular conference, which happens to be my local one.)

Now, all of us on the PPP staff are both writers and chronic readers, so our sympathies, it is safe to say, were pretty much always on the writer’s side of the pitching desk. And we heard quite a number of truly exceptional pitches. But by the end of the first day, all of us were starting to murmur variations on, “You know, if I had to do this every day, I might start to think the rejection pile was my friend. My ability to listen well deteriorates markedly after the fifth or sixth pitch in a row.”

Part of the problem is environmental, of course: agents and editors at conferences are generally expected to listen patiently while sitting under flickering fluorescent lights in uncomfortable chairs, being rapidly dehydrated by punishing convention center air conditioning. You can hardly blame them for zoning out from time to time, under the circumstances.

I know: poor, poor babies, forced to endure precisely the same ambient conditions as every writer at the conference, without the added stress of trying to make their life-long dreams come true. But I’m not mentioning this so you will pity their lot in life; I’m bringing it up so you may have a clearer picture of what you will be facing.

In fact, let’s do some role-playing. Summon up all of those environmental factors I described above into a neat mental picture, please. Pretend you are an agent who has been listening to pitches for the past four hours.

Got it? Good.

Now ask yourself: which is more likely to snap you out of your stupor, a three-sentence pitch, which forces you to make the effort of drawing more details about the book out of a pitcher who has been told to shut up after conveying a single breath’s worth of information? Or a slightly longer pitch that explains to you not only what the book is about, but who is going to buy it and why?

Or, to consider the other common advice about structuring pitches, would you be more likely to pay attention to a pitch that is rife with generalities, glossing lightly over themes that are common to many books? Or to a pitch stuffed full of briefly-described scenes, embellished attractively with a few well-chosen significant details?

Exactly. You don’t want to hand them the same vanilla ice cream cone that everyone else has been offering them all day; you want to hand them the deluxe waffle cone stuffed with lemon-thyme sorbet and chocolate mousse.

And that, dear friends, is why I’m spending the days to come talking about how to market your work in ways that make sense to the industry, rather than just telling you to cram years of your hopes and dreams into three overstuffed sentences as…well, as others do.

By the time we reach the end of this series, my hope is that you will not only be able to give a successful pitch AND elevator speech — I would like for you to be prepared to speak fluently about your work anytime, anywhere, to anybody, no matter how influential.

Even to a New York Times bestselling writer, should you happen to bump into one.

In short, my goal here is to help you sound like a professional, market-savvy writer, rather than the nervous wreck most of us are walking into pitch meetings. To achieve that, a writer needs to learn to describe a book in language the industry understands.

The first building block of fluency follows next time. I know you’re up for it.

But I cannot urge you strongly enough not to take my word for any of this blindly: if anything I suggest does not make sense to you or seem like the best way to promote your book, PLEASE leave a comment, asking me for clarification. There honestly is a great deal of conflicting advice out there, and to be completely honest, not everyone out there (or even at my local writers’ conference) agrees with my take on this process. I could be catty and point out that unlike many of the advice-givers out there, I have personally landed an agent by pitching.

But don’t follow my advice for that reason. Follow my advice if — and only if — I have explained why you should to your satisfaction. As I hope anyone who has been hanging around Author! Author! could attest, I work very hard to provide extensive explanations for everything I advise.

Why take the trouble? Because lindly following anyone’s dictates on how to handle your writing career just isn’t wise. Make up your own minds, my friends — and keep up the good work!

Posted on - No Comments on Constructing effective interview scenes, part V: Hollywood Narration, poor public communication, and what’s the difference between a narrative voice and a voice-over, anyway?

Constructing effective interview scenes, part V: Hollywood Narration, poor public communication, and what’s the difference between a narrative voice and a voice-over, anyway?

Aspiring writer on the job, keeping the metropolis safe from Hollywood Narration

Aspiring writer on the job, making the world safe from Hollywood Narration

You know how I keep saying that real life perpetually volunteers examples at just the point I could really, really use them on the blog? Well, it’s happened again: I was actually writing yesterday’s post on Hollywood Narration and how annoying a poor interviewer character can be, when the phone rang: it was a pre-recorded, computerized political opinion poll. Now, I don’t find polls much fun to take, but since I used to do quite a bit of political writing, I know that the mere fact that the polled so often hang up on such calls can skew the accuracy of the results.

Case in point: the number of percentage points by which most polls miscalled the last presidential election’s results.

So I stayed on the line, despite the graininess of the computer-generated voice, so poorly rendered that I occasionally had trouble making out even proper names. A minute or so in, the grating narrator began retailing the respective virtues and aspirations of only two candidates in a multi-player mayoral race — neither of the candidates so lauded was the current mayor, I couldn’t help but notice — asking me to evaluate the two without reference to any other candidate.

In politics, this is called a push poll: although ostensibly, its goal is to gather information from those it calls, its primary point is to convey information to them, both as advertisement and to see if responders’ answers change after being fed certain pieces of information. In this poll, for instance, the inhumanly blurred voice first inquired which of nine candidates I was planning to honor with my vote (“I haven’t made up my mind yet because the primary is a month and a half away” was not an available option, although “no opinion” was ), then heaped me with several paragraphs of information about Candidate One, a scant paragraph about Candidate Two, before asking me which of the two I intended to support.

Guess what they wanted my answer to be?

Contrary to popular opinion, although push polls are usually used to disseminate harmful information about an opponent (through cleverly-constructed questions like, “Would you be more or less likely to vote for Candidate X if you knew that he secretly belonged to a cult that regularly sacrifices goats, chickens, and the odd goldfish?”), the accuracy of the information conveyed is not the defining factor, but the fact of masking advertisement under the guise of asking questions, In a well-designed push poll, it’s hard to tell which candidates or issues are being promoted, conveying the illusion of being even-handed, to preserve the impression of being an impartial poll.

Yesterday’s call, however, left no doubt whatsoever as to which local candidates had commissioned it: the list of a local city councilwoman’s attributes took almost twice as long for the robot voice to utter, at a level of clarity that made the other candidates’ briefer, purely factual blurb sound, well, distinctly inferior. Even his name was pronounced less distinctly. To anyone even vaguely familiar with how polls are constructed, it was completely obvious that the questions had, at best, been constructed to maximize the probability of certain responses, something that legitimate pollsters take wincing pains to avoid, as well as to cajole innocent phone-answerers into listening to an endorsement for a political candidate.

To be blunt, I haven’t heard such obvious plugging since the last time I attended a party at a literary conference, when an agent leaned over me in a hot tub to pitch a client’s book at the editor floating next to me. In fact, it’s the only push poll I’ve ever encountered that actually made me change my mind about voting for a candidate that I formerly respected.

Why am I telling you fine people about this at all, since I seldom write here on political issues and I haven’t mentioned who the commissioning candidate was ? (And I’m not going to — the pushed candidate is someone who has done some pretty good things for the city in the past, and is furthermore reputed to be a holy terror to those who cross her — although something tells me it may crop up when I share this story with my neighbors at the July 4th potluck. Unlike the polling firm, I’m not out to affect the outcome of the election.)

I’m bringing it up because of what writers can learn from this handily-timed phone call. True, we could glean from it that, obviously, far too much of my education was devoted to learning about how statistics are generated. A savvy interpreter might also conclude that cutting campaign expenditures by hiring polling firms that use badly-faked human voices is penny-wise and pound-foolish.

But most vital to our ongoing series, it’s important in an interview scene to make it clear who is the information-solicitor and who the information-revealer.

If the interviewer’s biases are heavy-handedly applied, he/she/the computer-generated voice appears to be trying to influence the content of the answers by how the questions are phrased. (As pretty much all political poll questions are designed to do; sorry to shatter anyone’s illusions on the subject, but I’ve written them in the past.) While a pushy interviewer can make for an interesting scene if the interviewee resists his/her/its ostensibly subtle blandishments, the reader may well side against a protagonist who interviews like a push poller.

The moral of the story: impartial questions are actually rather rare in real life. When constructing an interview scene, it’s vital to be aware of that — and how much interviewees tend to resent being push-polled, if they realize that’s what’s happening.

Got all that? Good. Because the plot is about to thicken in an even more instructive way. Let us return to our story of civic communicative ineptitude, already in progress.

Being a good citizen — happy Fourth of July, by the way — as well as having more than a passing familiarity with how much a poorly-executed campaign ad (which this poll effectively was) can harm an otherwise praiseworthy candidate, I took the time out of my busy schedule to drop the campaign manager an e-mail. I felt pretty virtuous for doing this: I was probably not the only potential voter annoyed by the pseudo-poll, but I was probably the only one who would actually contact the campaign to say why.

You know me; I’m all about useful feedback.

So I sent it off and thought no more about it — until this morning, when the campaign manager sent me the following e-mailed reply:

Dear Dr. Mini,

Thank you for your comments. We appreciate the feedback on any of our voter contact and outreach efforts. In everything we do, we want to make the best and most professional impression. You are right that automated surveys are cost competitive {sic}. In this situation, the need for feedback from voters was important {sic} and we hope that almost everyone was able to hear the questions clearly.

I have included the following link to an article on what push polling is {sic} (address omitted, but here’s the relevant link). I assure you that our campaign does not and will not ever be involved in push polling.

Thank you for supporting (his candidate) for Mayor {sic}.

At first glance, this appears to be a fairly polite, if poorly punctuated, response, doesn’t it? He acknowledged the fact that I had taken the time to communicate my critique, gave a justification (albeit an indirect one) for having used computerized polling, and reassured an anxious potential voter that his candidate’s policy was to eschew a practice that I had informed him I found offensive.

On a second read, he’s saying that he’s not even going to check in with the pollsters to see if my objections were valid, since obviously I am stone-deaf and have no idea what push polling is. Oh, and since push polling is bad, and my candidate is not bad, therefore no polls commissioned on her behalf could possibly be push polling. Thank you.

In short: vote for my candidate anyway, so I may head up the future mayor’s staff. But otherwise, go away, and you shouldn’t have bugged me in the first place.

To add stupidity icing to the cake of insolence, the article to which he referred me for enlightenment on how I had misdefined push polling confirmed my use of the term, not his: “A call made for the purposes of disseminating information under the guise of survey is still a fraud – and thus still a ‘push poll’ – even if the facts of the ‘questions’ are technically true or defensible.”

Wondering again why I’m sharing this sordid little episode with you? Well, first, to discourage any of you from making the boneheaded mistake of not bothering to read an article before forwarding the link to somebody. An attempt to pull intellectual rank is never so apparent as when if falls flat on its face.

Second, see how beautifully his resentment that I had brought up the issue at all shines through what is ostensibly a curt business letter, one that he probably thought was restrained and professional when he hit the SEND key? If any of you is ever tempted to respond by e-mail, letter, or phone to a rejection from an agent or editor, this is precisely why you should dismiss the idea immediately as self-destructive: when even very good writers are angry, they tend not to be the best judges of the tone of their own work.

And when a writer is less talented…well, you see the result above.

Another reason you should force yourself not to hit SEND: such follow-ups are considered both rude and a waste of time by virtually everyone in the industry. (For a fuller explanation why, please see my earlier post on the subject.) Like a campaign manager’s telling an offended voter that her concerns are irrelevant for semantic reasons, it’s just not a strategy that’s at all likely to convince your rejector that his earlier opinion of you was mistaken.

Trust me: I’ve been on every conceivable side of this one. Just hold your peace — unless, of course, you would like the recipient of your missive to do precisely what I’ve done here, tell everyone within shouting distance precisely what happened when you didn’t observe the standing norms of professionalism and courtesy.

Yes, it happens. As you see, the anecdote can be made very funny.

Okay, back to the business at hand. Last time, I sensed some of you writers of first-person narratives cringing at the prospect of minimizing the occurrence of Hollywood Narration — when one character tells another something that both parties already know, purely in the interests of bringing the reader up to speed — in your manuscripts.

Oh, don’t deny it: at least 10% of you novelists, and close to 100% of memoir-writers — read through my excoriation of Hollywood Narration and thought, “Oh, no — my narrator is CONSTANTLY updating the reader on what’s going on, what has gone on, other characters’ motivations, and the like. I thought that was okay, because I hear that done in movies all the time. But if Hollywood Narration on the printed page is one of Millicent the agency screener’s numerous pet peeves, I’d better weed out anything in my manuscript that sounds remotely like screenplay dialogue, and pronto! But where should I begin? HELP!”

Okay, take a deep breath: I’m not saying that every piece of movie-type dialogue is a red flag if it appears in a manuscript. What I’ve been arguing is that including IMPLAUSIBLE movie-type dialogue can be fatal to a manuscript’s chances.

Remember, in defining Hollywood Narration, I’m not talking about when voice-overs are added to movies out of fear that the audience might not be able to follow the plot otherwise — although, having been angry since 1982 about that ridiculous voice-over tacked onto BLADE RUNNER, I’m certainly not about to forgive its producers now. (If you’ve never seen either of the released versions of the director’s cut, knock over anybody you have to at the video store to grab it from the shelf. It’s immeasurably better — and much closer to the rough cut that Philip K. Dick saw himself before he died. Trust me on this one.)

No, I’m talking about where characters suddenly start talking about their background information, for no apparent reason other than that the plot or character development requires that the audience learn about the past. If you have ever seen any of the many films of Steven Spielberg, you must know what I mean. Time and time again, his movies stop cold so some crusty old-timer, sympathetic matron, or Richard Dreyfus can do a little expository spouting of backstory.

You can always tell who the editors in the audience are at a screening of a Spielberg film, by the way; we’re the ones hunched over in our seats, muttering, “Show, don’t tell. Show, don’t tell!” like demented fiends.

I probably shouldn’t pick on Spielberg (but then, speaking of films based on my friend Philip’s work, have I ever forgiven him for changing the ending of MINORITY REPORT?), because this technique is so common in films and television that it’s downright hackneyed. Sometimes, there’s even a character whose sole function in the plot is to be a sort of dictionary of historical information.

For my nickel, the greatest example of this by far was the Arthur Dietrich character on the old BARNEY MILLER television show. Dietrich was a humanoid NEW YORK TIMES, PSYCHOLOGY TODAY, SCIENTIFIC AMERICAN, and KNOW YOUR CONSTITUTION rolled up into one. (He also, several episodes suggested, had a passing familiarity with the KAMA SUTRA as well — but then, it was the ‘70s.) Whenever anything needed explaining, up popped Dietrich, armed with the facts: the more obscure the better.

The best thing about the Dietrich device is that the show’s writers used it very self-consciously as a device. The other characters relied upon Dietrich’s knowledge to save them research time, but visibly resented it as well. After a season or so, the writers started using the pause where the other characters realize that they should ask Dietrich to regurgitate as a comic moment.

(From a fledgling writer’s perspective, though, the best thing about the show in general was the Ron Harris character, an aspiring writer stuck in a day job he both hates and enjoys while he’s waiting for his book to hit the big time. Even when I was in junior high school, I identified with Harris.)

Unfortunately, human encyclopedia characters are seldom handled this well, nor is conveying information through dialogue. Still, as we discussed yesterday, most of us have become accustomed to it, so people who point it out seem sort of like the kid in THE EMPEROR’S NEW CLOTHES:

”Why has Mr. Spielberg stopped the action to let that man talk for three solid minutes about backstory, Mommy?”

”Hush, child. There’s nothing odd about that. In film, it’s an accepted narrative convention.”

In a book, there’s PLENTY odd about that, and professional readers are not slow to point it out. It may seem strange that prose stylists would be more responsible than screenwriters for reproducing conversations as they might plausibly be spoken, but as I keep pointing out, I don’t run the universe.

I can’t make screenwriters –or political operatives — do as I wish; I have accepted that, and have moved on.

However, as a writer and editor, I can occasionally make the emperor put some clothes on, if only for the novelty of it. And I don’t know if you noticed, but wasn’t it far more effective for me to allow the campaign manager to hang himself with his own words, allowing the reader to draw her own conclusions about his communication skills and tact levels before I gave my narrative opinion of them, rather than the other way around? Trick o’ the trade.)

Trust me, when Millicent is pondering submissions, you want your manuscript to fall into the novelty category, not the far more common reads-like-a-movie-script pile. Which, as often as not, also serves as the rejection pile.

No, I’m not kidding about that. By and large, agents, editors, and contest judges share this preference for seeing their regents garbed — so much so that the vast majority of Millicents are trained simply to stop reading a submission when it breaks out into Hollywood Narration. In fact, it’s such a pervasive professional reader’s pet peeve that I have actually heard professional readers quote Hollywood narration found in a submitted manuscript aloud, much to the disgusted delight of their confreres.

Funny to observe? Yes — unless you happen to be the aspiring writer who submitted that dialogue.

What may we learn from this degrading spectacle? At minimum, that an over-reliance upon Hollywood narration is not going to win your manuscript any friends if your characters tell one another things they already know. There’s a lesson about bad laughter to be learned here as well: if a device is over-used in submissions — as Hollywood narration undoubtedly is — using it too broadly or too often in a manuscript can in and of itself provoke a bad laugh from a pro.

And that, too, is bad, at least for your manuscript’s prospects of making it past Millicent. As a general rule of thumb, one bad laugh is enough to get a submission rejected.

This danger looms particularly heavily over first-person narratives, especially ones that aspire to a funny voice. All too often, first-person narratives will rely upon the kind of humor that works when spoken — the anecdotal kind, the kind so frequently used in onscreen Hollywood narration — not realizing that pretty much by definition, a spoken joke does not contain sufficient detail to be funny on the printed page.

Especially on a printed page where the narrator is simultaneously trying to sound as if he’s engaging the reader in everyday conversation and provide the necessary backstory for the reader to follow what’s going on. Think, for instance, of the stereotypical voice-over in a film noir:

Someone kicked my office door down, and this blonde walked in on legs that could have stretched from here to Frisco and back twice, given the proper incentive. She looked like a lady it wouldn’t be hard to incite.

Now, that would be funny spoken aloud, wouldn’t it? On the page, though, the reader would expect more than just a visual description — or at any rate, a more complex one.

To professional readers, humor is a voice issue. Not many books have genuinely amusing narrative voices, and so a good comic touch here and there can be a definite selling point for a book. The industry truism claims that one good laugh can kick a door open; in my experience, that isn’t always true, but if you can make an agency screener laugh out loud within the first page or two, chances are good that the agency is going to ask to see the rest of the submission.

But think about why the example above made you smile, if it did: was if because the writing itself was amusing, or because it was a parody of a well-known kind of Hollywood narration? (And in the story about the campaign manager, didn’t you find it just a trifle refreshing that he didn’t speak exactly like a character on THE WEST WING?)

More to the point, if you were Millicent, fated to screen 50 manuscripts before she can take the long subway ride home to her dinner, would you be more likely to read that passage as thigh-slapping, or just another tired piece of dialogue borrowed from the late-night movie?

The moral, should you care to know it: just because a writer intends a particular piece of Hollywood narration to be funny doesn’t mean that it won’t push the usual Hollywood narration buttons.

I shudder to tell you this, but the costs of such narrative experimentation can be high. If a submission TRIES to be funny and fails — especially if the dead-on-arrival joke is in the exposition, rather than the dialogue — most agents and editors will fault the author’s voice, dismissing it (often unfairly) as not being fully developed enough to have a sense of its impact upon the reader. It usually doesn’t take more than a couple of defunct ducks in a manuscript to move it into the rejection pile.

I hear some resigned sighing out there. “Okay, Anne,” a few weary voices pipe, “you’ve scared me out of the DELIBERATE use of Hollywood narration. But if it’s as culturally pervasive as you say it is, am I not in danger of using it, you know, inadvertently?”

The short answer is yes.

The long answer is that you’re absolutely right, weary questioners: we’ve all heard so much Hollywood Narration in our lives that it is often hard for the author to realize she’s reproducing it. Here is where a writers’ group or editor can really come in handy: before you submit your manuscript, it might behoove you to have an eagle-eyed friend read through it, ready to scrawl in the margins, “Wait — doesn’t the other guy already know this?”

So can any other good first reader, of course, if you’re not into joining groups, but for the purposes of catching Hollywood Narration and other logical problems, more eyes tend to be better than fewer. Not only are multiple first readers more likely to notice any narrative gaffe than a single one — that’s just probability, right? — but when an aspiring writer selects only one first reader, he usually chooses someone who shares his cultural background.

His politics, in other words. His educational level. His taste in television and movie viewing — and do you see where I’m heading with this? If you’re looking for a reader who is going to flag when your dialogue starts to sound Spielbergish, it might not be the best idea to recruit the person with whom you cuddle up on the couch to watch the latest Spielberg flick, might it?

I just mention.

One excellent request to make of first readers when you hand them your manuscript is to ask them to flag any statement that any character makes that could logically be preceded by variations upon the popular phrases, “as you know,” “as I told you,” “don’t you remember that,” and/or “how many times do I have to tell you that…”

Ask them to consider: should the lines that follow these statements be cut? Do they actually add meaning to the scene, or are they just the author’s subconscious way of admitting that this is Hollywood Narration?

Another good indicator that dialogue might be trending in the wrong direction: if a character asks a question to which s/he already knows the answer (“Didn’t your brother also die of lockjaw, Aunt Barb?”), what follows is pretty sure to be Hollywood narration.

Naturally, not all instances will be this cut-and-dried, but these tests will at least get you into the habit of spotting them. When in doubt, reread the sentence in question and ask yourself: “What is this character getting out making this statement, OTHER than doing me the favor of conveying this information to the reader?”

Flagging the warning signs is a trick that works well for isolated writers self-editing, too: once again, those highlighter pens are a revising writer’s best friends. Mark the relevant phrases, then go back through the manuscript, reexamining the sentences that surround them to see whether they should be reworked into more natural dialogue.

And while you’re at it, would you do me a favor, please, novelists? Run, don’t walk, to the opening scene of your novel (or the first five pages, whichever is longer) and highlight all of the backstory presented there. Then reread the scene WITHOUT any of the highlighted text.

Tell me — does it still hang together dramatically? Does the scene still make sense? Is there any dialogue left in it at all?

If you answered “By gum, no!” to any or all of these questions, sit down and ponder one more: does the reader REALLY need to have all of the highlighted information from the get-go? Or am I just so used to voice-overs and characters spouting Hollywood narration that I thought it was necessary when I first drafted it but actually isn’t?

Okay, that’s more than enough homework to ponder over a holiday weekend, I think, and enough civic involvement for one day. Keep up the good work!

Posted on - No Comments on An inside look at a formal writing retreat, part II: the application process

An inside look at a formal writing retreat, part II: the application process

a-view-from-behind-the-writing-desk

Yesterday, I began an interview with Kerry Eielson and John Fanning, the brave souls responsible for running the remote writing retreat from which I have recently returned, La Muse. Since I utterly forgot to run a basic description of the place yesterday, here are the basics:

La Muse Writers’ and Artists’ retreat in Southern France is located in an ancient village perche called Labastide Esparbairenque, in the historic Aude department of Languedoc. We provide a space where artists and writers can work in a peaceful, isolated and inspiring setting. We have hosted poets, novelists, non-fiction writers, screenwriters, painters, visual artists, photographers, chefs, composers, directors, healers and more. Rooms are available to barters, recipients of fellowships and grants, and to individuals who apply directly through La Muse.

The house overlooks its own intimate valley and river. Enjoy magnificent views from every room as well as from our terrace and gardens. On breaks from work, go wine tasting, visit local markets, swim in the nearby lake or just enjoy nature. We are located in the midst of the French national walks system, where well-marked trails scribble the countryside.

What we offer is quite specific: time and space to create among peers, and access to nature, culture and good food. The retreats create a rewarding environment for attendees as well as our ever-growing artistic community. So come create and participate in a growing creative community, one that encourages artistic diversity as well as an exchange between cultures from all over the world.

Something I also neglected to mention yesterday: you’ll find the application here. Even if you are not in the market for a retreat experience, you might want to take a quick gander at the application requirements, as they are relevant to what I’ve been talking about for a week now — and speak very directly to our topic du jour, which is all about how people write their way into someplace like La Muse.

Why veer away from the daydream-worthy retreat experience to talk about something as practical as what makes a winning application? While I could post for weeks on what day-to-day life is like at La Muse and similar artists’ retreats — I could, for instance, have blogged about it on a daily basis while I was there — my first priority in this interview series is to glean as much practical information as possible for those of you who might be considering investing in some serious retreat time.

So for this part of the interview, I ruthlessly turned the conversation toward a topic we pursued a few days ago: residency applications, fellowships, and just how writers’ retreats decide who should and should not come.

Did I just hear a gasp of disbelief from those of you who have never tried to gain acceptance to a formal writers’ retreat? Almost universally, it’s not enough to show up on with the requisite fee, a burning desire to write, and the time to do it: very few artists’ colonies are willing to take everyone who applies. As I mentioned on Monday, serious retreats require an application packet that demonstrates not only the potential applicant’s willingness to retreat, but talent and professional acumen.

Knowing how I love you people, was I going to allow a rare opportunity to grill folks who evaluate writers’ retreat applications on a regular basis?

Of course not. Let’s join the conversation already in progress — and to humanize the potentially fearsome souls on the other side of the application envelope, here’s a snapshot I took of Kerry and John at a moment of retreat conviviality. (Those two homemade vegetable pizzas were fresh out of the oven, incidentally.)

john-and-kerry-serve-dinner-at-la-muse

Anne: Something I’ve noticed that we have in common is our strong belief that writers should help one another. Since you are so supportive of writers at every stage of their careers, why did you decide to establish an application process, rather than just accepting anyone who wanted to come?

John: People need to know what it is they are coming here for. It helps them and us to know exactly what they are going to be working on. Otherwise they get frustrated and annoyed with themselves for wasting their own time.

Kerry: We wanted to make sure people didn’t expect Club Med.

Anne: Oh, I know that kind of retreater: ostensibly getting away from everything to write, but outraged to learn that there isn’t round-the-clock room service and a shopping mall with a movie theatre next door to the retreat.

Kerry: We really want people who are going to benefit from La Muse in the way we intended, people who are coming to work on a creative project. We charge significantly less than a B&B of comparable quality. If we wanted people on vacation, we’d run a hotel.

We also want to make sure that interested writers and artists know that the house isn’t by aim social (though conviviality is a nice boon), and that everyone else here at any given time is here to be absorbed in a solitary, creative activity.

The best way to convey all that is to make it official, ask them why they’re coming, and help them get organized before they come.

Anne: I’m going to toss tact to the four winds and come right and ask what every writer who applies for a residency most wants to know: what do you like to see in an application? In general, what separates a strong packet from a weak one?

Kerry: First and foremost, I respond well to someone who is both professional and personable. I like a polite, formal but warm address, something respectful but not rigid—good attributes in a small community setting.

Anne: That makes a lot of sense; it’s the same note an aspiring writer should strike in a query letter or pitch. Since capturing that tone puzzles many writers, do you have any pointers on how to achieve that balance in a first approach or application?

Kerry: Write the email like a good old-fashioned cover letter. Answer the points and include the documents we request on the how-to-apply page of our website. Show us you’ve done some research, and have at least read the website.

Anne: I can’t tell you how often I’ve heard agents say precisely the same thing about querying. Queries, pitches, and applications that seem unsuited to the recipient tend not to go over well.
view-from-library-at-la-muse

Anne: Anything else?

Kerry: I love an application that doesn’t have any parts missing. That said, if something’s missing in an otherwise good application, I ask for it; I point out errors.

Anne: That’s incredibly nice of you, considering the volume of applications you must receive. I’m constantly regaling my readers with horror stories about how Millicent the agency screener and Mehitabel the contest judge just toss back queries, submissions, and entries that don’t follow the rules.

Kerry: I lost a great job due to an error on my resume; it was a good lesson that I can gently pass on by pointing their mistakes out to applicants. No matter how good the writing, I will not forward an application to John with typos.

John: Typos. That’s a good example! That gets me going. All right, with an artist I can understand this to an extent in an email, but a writer. That’s your job! As Stephen King would put it, it’s part of the toolbox you carry around with you everywhere.

Anne: They’re a pet peeve of mine, too, and most of us who read manuscripts for a living. Nothing says, “I didn’t bother to proofread this before I submitted it,” like a bouquet of typos.

John: Spell-check is not only important, I feel, but mandatory. If you can’t spell-check an application, then that’s a red flag.

Anne: Hear that, readers? Is this where I get to say I told you so?

John: An electrician doesn’t go to work without a screwdriver. Why would a writer go to work without a tool as simple as spell-check?

It’s the little things that tell you so much about an applicant. It’s just like with title pages for screenplays or books. You don’t do massive block capitals on a front page. It’s done a certain way and if you don’t do it that way then you get onto the slush pile with all the rest of the unprofessionally presented things. Like, you don’t say that a ms. is copy written, it’s just understood.

Anne: That’s a hard one to get writers brand-new to the biz to understand. They think that it looks more professional if a title page or footer contains © Neophyte McWriterly, but to the pros, it’s just the opposite.

John: You are a professional. You copy write everything before you even send it to a friend, never mind an agent or house. It works the same way with a retreat. Give what you’re asked for. Don’t give what you imagine someone wants and be professional about it.

artists-on-the-terrace-at-la-muse

Anne: What other kinds of things really turn you off in an application?

John: Actually, we don’t really get that many problematic applications and when we do, we see the red flags straight away. They are the type of application that draws attention to themselves very quickly.

Kerry: Honestly, unless it has something to do with the project (and in that instance it’s perfectly acceptable), I don’t want to know about someone’s political, religious, or sexual orientation in their introductory email or application—again, unless it’s related to their project.

Anne: That’s interesting — that’s another one I hear from agents and contest judges quite often. Aspiring writers often seem to assume that the person reading their applications, query letters, or entries will be exactly like them. The world’s just a whole lot more diverse than that.

Kerry: I like opinionated people, but in retreat settings it’s good to have people who are able to be discreet when in the company of other religions, political and sexual leanings, or in a professional exchange. It’s best for a person not to assume that everyone will jump aboard his or her bandwagon. I believe it’s best for that information to come out over dinner (where it always does, we can bash Bush till the sun rises) than in an application.

As well, I don’t want my opinion to get in the way of accepting a talented artist with a perfectly acceptable application. We’re fortunate to have very high quality applications most of the time.

Anne: Let me turn the question around: what would your dream applicant be like?

Kerry: Talented.

Anne: I like that. Is that orientation how you end up welcoming such a broad range of ages and levels of professional accomplishment? In the two groups of retreaters when I was in residence, I was struck by the diversity of personalities and ages: in my first cohort, there was 26-year-old and a 74-year-old. And both were indeed very talented writers.

John: The range of ages, cultures, the diversity, is what makes La Muse so great, I feel. The last retreat, we had an Irishman, an English couple, a South African who lives in Grenoble, a New Zealand couple, a Canadian who lives in California, and the previous retreat there were Americans and…it goes on. We love the diversity and so do the people that come here. It’s fun to find out about other cultures and ways of thinking and living and what they read and love. It informs and elaborates your experience here.

Anne: Was there something about our applications that told you that all of our personalities would mesh well?

Kerry: People usually get along. The odd time there is some kind of tension, people are grown-up about it. After all, they all came here for other reasons, anyway.

Anne: So applicants not good at dealing with others tend not to be looking for this kind of retreat? Or is it that the artists who are drawn to a place with a communal kitchen are expecting to make friends?

Kerry: People who come here have a lot in common, no matter their age or art form. They’re smart, interesting and creative. They like to travel. They like nature. They like France and its food, language, history and architecture. They’re serious about what they’re here for. They want to work alone in their room with the option to see a friendly face, ask for advice, to walk or cook with another person.

Anne: I’m glad you mentioned that, because I suspect that many gifted aspiring writers who might hugely enjoy a formal retreat are fearful of spending a great big chunk of time alone, staring at a computer screen. But I’ve met some of my best friends at retreats; if everyone is serious about working, it’s definitely possible to get a lot done and still have social contact. And that’s great, because retreaters tend to be such interesting people.

I also suspect that most aspiring writers don’t know that being admitted to a serious retreat is a respected professional credential, something to catch an editorial or agent’s eye in a bio or query letter.

John: It’s just another thing that says I take what I do seriously and am willing to commit time out of my life back home to that end.

Anne: Has it been your experience that Musers use having attended as a writing credential later on?

Kerry: Yes. They also use each other as references for jobs or other opportunities; they use each other as readers for manuscripts, and have collaborated with each other on all kinds of projects. We get a lot of writers who at La Muse find illustrators for their books!

John: Not only that, but we put new Musers in touch with previous ones. We’ll get people to send their work to other attendees that have been here before who are editors of reviews or heads of writing programs or to agents or editors at publishing houses. The most important thing that attendees get, though, is the reward of knowing that they’ve attended a retreat and because of that they will put it down on their CV/resume because to people like agents, editors, marketing departments, it shows a broader outreach of your potential readership or buyers.

Anne: I’ve noticed over the years that going on a formal retreat can do a great deal toward helping a writer think of herself as a professional — as in, “Hey, these people who screen residency applications all the time think I’m talented enough to take seriously; maybe I should be thinking of this as my life’s work.”

But since this is an interview, I suppose I should be asking questions, rather than making statements. So I’ll ask you: speaking as people who get to see many attendees grow and change over the course of their retreats, what seem to be the greatest benefits?

Kerry: It’s deep immersion, which makes room for inspiration. It’s genuinely exhilarating and puts people back in touch with why they became artists, why they do what they do. When in your real life do you really get a chance to have uninterrupted focus on your work?

John: Exactly, it’s a gift to yourself to go on a retreat. The vast majority of attendees leave La Muse revitalized and re-inspired.

Anne: That’s a good thought to leave my readers pondering, so I’m going to break here for today. Thanks, John and Kerry, for sharing your experience with all of us here at Author! Author!

I’d also like to throw the question to all of you out there: what is actually necessary for you to take your writing seriously as your art, rather than as just a hobby? Most of the successful authors of my acquaintance can point to a specific event, level of recognition, or decision on their part — what is it, or will it be, for you?

As always, keep up the good work!

Posted on - No Comments on Hobnobbing with the famous, however briefly

Hobnobbing with the famous, however briefly

ticker-tape-parade

No time for a long-winded missive today, I’m afraid: you’d be amazed at how much the work can pile up while a writer’s on retreat. I’m fairly confident that my desk is in fact underneath all of the papers in front of me, but it’s going to take another week or two of digging to confirm that.

Since I’ve been back from my writing retreat, I’ve noticed that acquaintances’ inquiries have been falling into two basic categories. Non-artist inquirers, without exception, ask about the touristy aspects of getting to and from a medieval village in the mountains of southwestern France; they want to be regaled with photographs of ruined castles. Admittedly, they probably don’t actually want to hear as much about the 12th-century Albigensian heresy as I tend to tell them while showing them the requisite pictures — I was in the part of France where the Cathars ran to escape folks who wanted to burn them at the stake for their beliefs — but they’re very nice about it.

Mysteriously, artists seem less interested in who got massacred where and if I have a photograph of the church built upon the spot. They ask, “Did you get a lot of writing done?” and, if they’re savvy about artists’ colonies, “Were there any famous artists/writers at the retreat?”

Don’t laugh — the answers to neither are foregone conclusions.

As anyone who has ever been on a lengthy group retreat could tell you, it’s far from uncommon that writers and other artists show up on a long-anticipated retreat — and then don’t work much on their art. There are plenty of reasons for this, of course, ranging from having unrealistic expectations about how much one can get done in a week, two, or a month; being totally exhausted due to working double shifts in the weeks leading up to the retreat, in order to be able to afford to come (it’s really, really rare that even a top-flight, highly competitive residency will give you money to pay your bills while you’re taking time off your day job), wanting to hang out with all of the other fascinating people who tend to turn up at artists’ retreats, and/or just needing a vacation really, really badly.

And then there’s the most common reason of all, writer’s block.

Did that giant collective gasp I just heard indicate that some, most, or all of you weren’t aware that even well-established writers who win fellowships to luxurious artists’ colonies sometimes fall prey to writer’s block? Of course they do: all writers do, from time to time; it seldom has anything to do with talent.

So what does it have to do with, you ask? Usually, in a retreat situation, the kind of elevated expectations I mentioned above: the prospect of writing/starting/finishing a big chunk of a book (or a short story, or a proposal) within a short, intense period of time can be darned intimidating.

Whether a time-challenged writer is at a retreat or at home, the very notion of wasting so much of a second of time and space that was so hard to carve out can be paralyzing. And if the writer in question has, as so many first-time retreatants do, been putting off working on a particular piece of writing until he’s safely ensconced, the pressure to write quickly roughly triples.

If this happens to you, take a deep breath. Remember that part of what artists do on retreat is think — and that thinking is a legitimate part of the artistic process.

After you’ve taken a nice, long walk and thought about your project, come back to your writing space (which, I hate to break it to you, will probably be much, much smaller than the palatial digs I enjoyed at my most recent retreat; chandeliers are in fact optional), take out several sheets of scratch paper, and diagram your story or the argument you’re making in what you’d planned to write. (Everyone knows how to do that, right? If any of you don’t, drop me a line in the comments on this post, and I’ll do a short how-to.)

Once you have a visual representation of your project in front of you, circle or highlight the bits you have not yet written. Which parts would be the easiest or quickest to do? Which would be next easiest, quickest, least emotionally jarring, etc.?

Once you’ve decided which would be least challenging, sit down and start there. Don’t even think of tackling any other part of your writing project until it’s done. Once it’s completed, move on to the next on your list.

Repeat as often as necessary until you get into a writing groove.

Do I hear some sounds of scoffing out there? “But Anne,” some folks who have dreamed long about running away on retreat protest, “I could work incrementally at home. If I have a big, unbroken chunk of time free of distractions in front of me, shouldn’t I be using it for, you know, something more ambitious?”

Not if you’ve come down with a bad case of writer’s block, you shouldn’t. Demonstrating to the frozen creative part of your psyche that it’s also productive to chip away at smaller portions is a great way to loosen up the writing muscles.

That’s not the only strategy for overcoming writer’s block, of course, or the only one that would work in this situation. For more suggestions, check out the aptly-named WRITER’S BLOCK category on the archive list at the bottom right-hand corner of this page.

The second question, the one about running into anyone famous, arises from the fact that many artists’ colonies will offer residencies to well-established writers and other artists as an inducement to the less-established to cough up the change to come to the retreat as well. And that’s not just my cynical take on it, either: just as writing workshops and conferences use the famous names for marketing purposes, many retreats are perfectly up front about selling access to big-name artists-in-residence.

Don’t believe me? Check out the grants, fellowships, and residencies section of Poets & Writers magazine, one of the best sources for tracking down same.

A quick caveat emptor to those of you who find the prospect of hobnobbing with the illustrious tempting: check the fine print. Just as a famous author’s speaking at a conference doesn’t necessarily mean that any individual attendee is going to have one-on-one time with him, being in residence simultaneously with a literary bigwig doesn’t automatically translate into long literary lunches and impeccable feedback on your work. Unless the retreat’s promotional materials actually mention that God’s Gift to Literature will be offering classes or critique to co-residents, assume that the answer is no.

Remember, established authors occasionally like to go on retreat for precisely the same reason that any other writer does — to get some time alone with their manuscripts. Unless they’re specifically being paid to help out those struggling along the earlier steps of the path to publication — as many retreats do — they’re under no obligation to invest their retreat time in reading or critiquing your work.

Or in providing you with contacts, finding you an agent, writing you a blurb…

I always feel a little funny saying this point-blank, as this just seems like basic courtesy to someone who grew up around famous writers, but established authors are not required to help the aspiring. Yet writers trying to break into the biz rush up to the famous all the time, essentially demanding their attention and a leg up, as if it didn’t take a darned long time to read a total stranger’s manuscript. If you want their assistance in a situation where they’re not being paid to provide it, approach with the awareness that you are in fact asking a pretty darned big favor of someone you’ve just met.

As luck would have it, an extremely well-known Irish poet was in residence with me at La Muse, but thankfully, everyone was too polite to thrust poems-in-progress at him. (Although not everyone was similarly restrained when they learned that I edited professionally, unfortunately. It’s amazing how single-minded writers can be in pursuit of publication.)

The good news is that if the retreat is indeed paying the lauded one to help out the other residents, they’re not going to make a secret of it. Since it’s actually rather difficult for the average mid-list author to make a living out of book sales alone (again, hate to be the one to break it to you), plenty of very good writers supplement their income through teaching gigs, conference presentations — and, yes, hanging out at residencies.

Do be aware, though, that being a well-known — or even brilliant — author doesn’t necessarily render one a good teacher of the craft. Or a good reader and feedback-giver, especially outside of one’s own particular book category.

Heck, it doesn’t even guarantee being a nice person who won’t gratuitously hurt an aspiring writer’s feelings. As I believe I may have pointed out 1700 or 1800 times before in this venue, professional feedback is harsh, and standards do in fact vary a bit from genre to genre.

Again, this may be self-evident, but before you take the emotional risk and plunk down the cash for cohabitating with, taking a class from, or showing your manuscript to a famous writer, make sure that that the illustrious one has at least a passing familiarity with your type of book. Otherwise, you’re not likely to get as much usable feedback as you have a right to expect.

If it’s part of what you’re paying to receive at a retreat, that is.

The best way to assure a good fit, of course, is to select a residency (class, conference) that features a laurelled one with a consistent track record of publishing in your chosen book category. Preferably recently, as being treated to long, well-meant lectures on what agents and editors were looking for thirty years ago may not help you please them now.

Even then, you may need to take what you hear with a grain of salt.

Many years ago, I spent a month at an artists’ colony that routinely imported both well-established sculptors and painters to give emerging artists feedback on their works-in-progress and a famous author or two every couple of weeks to impart wisdom to those treading the earlier steps of the path to greatness. Excited at the prospect, but aware that I would get more out of the feedback if I were familiar with these authors’ most recent work, I naturally rushed right out and indulged in an orgy of literary preparation.

The first of these authors, a well-established author not yet a household name and the one whose work I preferred of the two, spent a week on-site. She read excerpts, gave constructive feedback, helped writers over manuscript difficulties, and even gave a couple of impromptu lectures on craft.

Yet I couldn’t help but notice that not all of my fellow retreatants were as happy with her input as I was — but then, she wrote comedy, and so did I. She liked the chapter I submitted for critique, so we spent a charming hour chatting about my work, hers, and how I could make my writing more marketable.

Those whose work was less similar to hers did not fare so well, I’m told.

This mixed result is far from unheard-of at retreats that offer brushes with the Great — or at conferences, workshops, or even literary contests judged by them. There’s no way to assure that you are absolutely exempt from falling victim to it, but doing your reading in advance can certainly help. If your writing style is radically different from the critiquing author, consider seeking feedback elsewhere.

In any contest with celebrity judges — i.e., famous writers who make the final selections from amongst the finalist pool — this goes double, or even triple. If your writing doesn’t resemble the famous judge’s in form, think twice before bothering to enter.

I can feel you wincing. Crunching a few dry crackers should help with the nausea.

Back to our story already in progress. A couple of weeks later, the Living Legend scheduled to shed her effulgence on the residents sent word that she would be arriving a trifle too late for the meetings the retreat organizers had insisted that we book a week in advance, but in the meantime she was reading the excerpts we had submitted to her industriously.

One forgives such things in National Book Award winners, naturally. Good-naturedly, all of the writers in residence rescheduled our appointments with her to the next day. And then to the day after that.

When she arrived late in the afternoon of day 3 of her week-long residency, again too late for any but the last of the scheduled meetings, she announced that she could stay for only a couple of days — the absolute minimum, the cynical speculated, to collect her honorarium for meeting with us.

She wanted, she said, to meet with each of us right away. As in could each of us drop what we’re writing in mid-sentence and genuflect at her feet now?

Because I was — believe it or not of a writer on retreat — deep in the midst of a chapter, I signed up for one of the latest of the possible appointments. The Great Lady didn’t like that much, but one-on-one meetings we had all paid for, so she couldn’t just give us feedback in one big group, could she?

Seriously, could she? She honestly wanted to know — and seemed annoyed when we all demurred.

Now, I have to be honest here: I wasn’t expecting a whole lot from the much-delayed meeting, and not just because she had been, well, not delivering what we had been told to expect. I was prepared to be very diplomatic about it, but the fact is, I didn’t find her writing very engaging. Not to blow my own horn, but this restraint did require some near-heroism on my part, as my extensive reading binge had revealed that her literary output since 1957 had consisted largely of telling and retelling the (apparently autobiographical) plot of her first critically-lauded novel in slightly different forms.

None of which evinced the smallest modicum of humor. So I was quite prepared for her to dislike my chapter, of course, but I made the mistake of assuming that as long as I didn’t let her feedback vex me into blurting out some version of, “Why on earth did anyone ever consider you for the Pulitzer?” I would survive the occasion with aplomb.

You can feel the impending doom, can’t you? Wait — it’s even worse than you’re imagining.

Practically the moment I walked into my scheduled meeting — yes, it did eventually occur — She Whose Name Will Live Forever launched into a vigorous diatribe about the inherent weakness of a particular scene in the submitted chapter. The only trouble was, I hadn’t written the scene that had so upset her sensibilities; another writer in residence had.

Entirely disregarding my polite, gentle hints that perhaps she had mislaid my manuscript, the august lady proceeded to blast my fellow writer’s work for a good ten minutes. As nearly as I could tell from her tirade, she had decided that I must have written the short story in question — although I do not write short stories — because the character in the story looked a bit like me. ( As do literally millions of adult women of Mediterranean extraction, I might add.)

I had absolutely no idea what to do. Surely, when the other writer came for her session (which, because Nemesis has a dandy sense of humor, was scheduled for immediately after mine), the grande dame would realize her mistake — and something in her regal bearing gave the impression that she was not overly fond of admitting her own mistakes.

It took me several minutes to convince the Grande Dame of Literature that I was telling the truth about who I was and what I had written — she actually ARGUED with me about whether I’d written the chapter she’d been lambasting. By the end of our brief argument, both of us had realized that she had not yet read my piece at all.

Embarrassed for her — far more than she, apparently — I offered to reschedule our appointment on the following day, but she was adamant that she was only prepared to give me (her phrase) an hour of her time, period. As about 35 minutes of that time had already elapsed, I proposed that we should devote it to chatting about the writing life in general; again, no.

Somehow, this was my fault; if the writing in the piece in question — i.e., the one by somebody other than me — had been better, she implied, she never would have been confused at all.

After an intensive five minutes of rooting about in her battered Serious Literary Person’s satchel, she finally managed to dig up my submitted pages, mangled and folded into an intriguing shape that resembled a failed attempt at an origami swan. With a sigh of irritated relief, she plumped herself down to read them in front of me.

I sat uncomfortably, marveling at her speed-reading prowess. Fortunately for my ego — or unfortunately; I’ve never been able to come to a satisfying conclusion on the subject — she evidently did not find any error glaring enough to point out. I suspect it would have been a relief to her if she had, because then she would have had an excuse to dismiss me, or at any rate to vent her evidently copious spleen.

About two pages in, she gave the kind of titter that frightens dogs and small children, then announced with finality, “Well, you have some good lines here. But Greeks have been done.”

Because I have been to graduate school — the untrained should not attempt this level of logical gymnastics at home — I was able to translate this to mean that she’d seen MY BIG, FAT GREEK WEDDING (which had come out a year before) and had decided that single point of view represented the experience of every Greek-American currently roving the planet.

Clearly, she was not the ideal audience for this particular chapter.

But did I fight with her about the reasonableness of rejecting writing about an entire ethnic group at one fell swoop? Did I take her to task for not having read what it was her obligation to read? Did I dip into my well-justified dislike of her literary output to point out that she had been writing about her Irish-American family since the late 1950s — and that, in fact, had been done once or twice before, too?

No — because the literary world is small enough that if I blew up at that moment, I might end up as the butt of an anecdote about how bad writers are at accepting honest critique, the last thing I needed while my agent was shopping a book of mine around to editors.

(Did a light bulb just switch on over your head? Yes, it can be that easy to get a reputation as a feedback-resenter.)

Eventually, I talked her into reading the remaining 15 pages. After she finished, she glanced up at me warily. “It’s good,” she conceded, clearly cudgeling her well-laurelled brains for something constructive to advise.

Having been well brought-up, I waited politely for her to continue — and I must say, I’m still waiting. To fill up the remaining five minutes of our meeting, we chatted about the writing life in general, as I originally suggested.

Specifically, I engaged her in a discussion of the relative merits of the writing of David Sedaris (whose work she reported disliking, presumably because it is humorous) and Jeffrey Eugenides, that’s what. I didn’t even bother to point out that they are both Greek-Americans who write habitually about, you guessed it, Greek-Americans; I trusted that the irony of the situation would strike her in a week or two.

True, I didn’t glean any useful feedback from the exchange, but we did part on cordial terms (overtly, at least), which is more than merely maintaining a stoic, frozen visage or screaming at her would have achieved. To this day, in fact, she says hello to me by name at literary events. She has even introduced me to other authors as “an unbelievably good sport.” I doubt she divulges what made her draw that conclusion.

And that, boys and girls, is how flexible a new author sometimes has to be.

I wish I could state positively that La Belle’s behavior was uniquely horrible, but the sad fact is that one frequently hears similar stories about write-your-way-in conferences and artists’ retreats that offer on-site professional feedback from well-established authors as an incentive for writers to apply for residencies. It just goes to show you: not all feedback from professionals is professional feedback, nor will all of it be helpful.

But I’m relatively certain that had I not already sought out and received scads of genuinely thoughtful, well-informed critique of my work before I watched the Famous Gentlewoman unsuccessfully trying to critique my work on the fly, I would have been crushed by her lack of professionalism.

The moral: just because someone famous reads your work doesn’t necessarily mean that their feedback is going to be useful; just because a conference brochure touts a critique opportunity doesn’t mean it will be a good fit for your manuscript. Do your homework, invest your conference-going dollars carefully — and accept that sometimes, you’re going to encounter a dud. That’s the nature of one-size-fits-all critiquing.

All of which is to say: retreats can be marvelous things for a writer; so can feedback from the famous. But if you walk into both expecting something less than perfection, you’re probably going to end up happier with the overall experience.

Okay, that’s enough terrifying you for one day, I think. Caveat emptor — and keep up the good work!

Posted on - No Comments on Vrai et faux amis, or, the debate I would have had with Edith Wharton had she blogged

Vrai et faux amis, or, the debate I would have had with Edith Wharton had she blogged

view-from-la-muse-library

For those of you who are tuning in late, I’m currently in residence at an almost mind-bogglingly beautiful artists’ retreat in Southwestern France — thus all of the photos of castles and cathedrals, in case any of you have been wondering if I’d suddenly gone mad for stonemasonry. Another major result of my being here, in case you missed my announcement earlier in the week: the new deadline for the First Periodic Author! Author! Awards for Expressive Excellence has been extended to midnight on Monday, June 1.

You’re welcome.

Let me tell you, I’ve gotten some great entries, in both the Expressive Excellence and Junior Expressive Excellence categories. I’m really looking forward to running the winners here — and to hearing from more of you!

Okay, back to work. If I seem to be talking an unusual amount about cause and effect these days, blame it on the fact that this is my first retreat in a foreign land — at least in one that is not primarily English-speaking; I have retreated in Canada. I must say, I’ve been fascinated by the enlivening effect on the brain caused by switching languages between my writing time (somewhere between 8 and 12 hours per day, in case you’re curious) and out-and-about time (usually about an hour per day, with the occasional day of shopping and/or sightseeing).

While I must confess that one of the effects has been to unearth from the depths of my psyche the perfect word or phrase for the moment in Italian or Greek, another has been a much heightened awareness of how much people think while they’re speaking, even in their native tongue. It’s definitely affecting the way I write dialogue.

I’ve also become very conscious of what the French call faux amis (false friends), words and phrases that sound the same in another language, but mean something quite different in the one you happen to be speaking at the time. Take, for instance, actuellement — it seems as though it should translate as actually, doesn’t it? En fait (in fact, the phrase one uses when one means actually here), it means currently.

And don’t even get me started on the confusion if one refers to an ad as l’avertissement (warning sign) rather than as la publicité. Or if you speak of the book you’re working on as la nouvelle, which means short story, rather than as le roman, a novel.

Because so many English words are lifted from other languages, it is stuffed to the gills with les faux amis, of course, which is why it’s so difficult a language in which to become fluent. Something else a writer in English might want to take into account whilst constructing dialogue, perhaps?

Enough about false friends for the moment. Let’s move on to talking about true ones.

One of the great things about attending a formal writing retreat (that is, an ongoing one for which you apply) is seeing what other writers are reading. Not just the people who are in residence when you are — at La Muse, as at many retreats, that number is pretty small; actuellement, there are four writers, including myself, and two painters — but what those who have been there in the past were toting around in their bookbags.

The happy result: Boccaccio nestles next to Mary Renault and Somerset Maugham; Stan Nicholls abuts Günter Grass and Arundhati Roy. Gabriel García Márquez’ LOVE IN THE TIME OF CHOLERA stands tall next to many volumes of Isaac Bashevis Singer and an apparently misshelved copy of Adam Smith’s THE WEALTH OF NATIONS. Biographies of J.R.R. Tolkien and Charles Bukowski jostle memoirs by Billie Holiday, Roald Dahl, and INCIDENTS IN THE LIFE OF A SLAVE GIRL, WRITTEN BY HERSELF.

Combine that with what the retreat’s organizers consider essential — here, both the complete works of both Charles Dickens and William Shakespeare, as well as many bound volumes of Paris Match, as well as masses of dictionaries in four languages, an extensive array of psychological theory, and mysteriously, a guitar — and you usually find yourself presented with a pretty eclectic collection.

Trust me on this one: you’re going to find something interesting that you have never encountered before. Take a gander at just part of what’s here for the reading:

library-at-la-muse

Yummy, eh?

As a direct and happy result of this kind of ongoing book accumulation, it’s generally well worth your while at an organized writers’ retreat to budget some fairly hefty time for reading. And not just for manuscripts in the library, either — you’re probably going to meet at least one writer with whom you would like to exchange work.

Lovely and rewarding, often, but still, time-consuming. Make sure to allot some time for it.

Truth compels me to mention, however, that actuellement, my opinion on the subject may well be colored by a fellow resident’s just having walked into the library with her thumb drive so I could download her just-this-second completed novel. (And no, this is not the first time I’ve seen someone do this at an artists’ retreat; people like to share. It’s wise to keep your writing schedule flexible enough to make field trips to admire freshly-completed sculptures and canvases upon which the paint is still wet, if you catch my drift.)

At this retreat, all attendees are asked to donate at least two volumes to the library, one that represented the kind of art we would be producing while in residence and one that reflected the part of the world that had produced us. Since I happened to know that a Seattle-based novelist had attended La Muse within the year, bringing with her the works of Garth Stein and Layne Maheu, I opted to dig deeper into my past and tote along VALIS, a largely autobiographical Philip K. Dick novel that happens to contain a scene set at my childhood home, right next to the hutch where my pet rabbits resided.

So if the moppet on the cover at the bottom right looks a trifle familiar, well, there’s a reason for that:

noras-book

Yes, I’m perfectly well aware that this photo is gigantic; I wanted you to notice that glorious volume in the middle. As you may see, my contributions paled in comparison to the absolutely gorgeous hand-made book one of the painters brought, but that’s to be expected, right? (If the book-lovers out there want to see more of Nora Lee McGillivray’s astonishingly beautiful individually crafted volumes, check out her website. It will tell you which museums to visit to see them in person.)

Since I’m currently working on a novel set at my alma mater, Harvard, I also imported (literally; I had to hand-carry it through Customs) F. Scott Fitzgerald’s THIS SIDE OF PARADISE, his paean to Princeton. A fascinating novel, if you’ve never read it, the one that catapulted him to early fame. It’s far less polished than his later work, as first novels so often are; the value of repeated revision is not always apparent to the first-time author.

Which brings me to back to my subject du jour, the writer’s true and false friends, via the small miracle of having discovered in this very library a thin volume of rare nonfiction by Edith Wharton that I had never read before.

The front cover bills THE WRITING OF FICTION as “The Classic Guide to the Art of the Short Story and the Novel,” a contention which, if true, renders it even more surprising that I’d never even heard of it before. However, since the back cover’s incorrectly contends that THE AGE OF INNOCENCE, the novel for which our Edith won the Pulitzer Prize — the first woman to do so, incidentally — was her first, whereas if memory serves, THE CUSTOM OF THE COUNTRY came out a good 7 years before, and the lovely THE HOUSE OF MIRTH 15, perhaps the claim of classicism is exaggeration for marketing purposes, rather than a statement of historical fact.

THE WRITING OF FICTION is very thought-provoking, however; it’s sort of what you would have expected a grande dame of letters to have blogged about the current state of literature in 1924, had blogs existed back then.

Yet quite a lot of what she has to say remains astonishingly applicable to today’s writers. Take, for instance:

The distrust of technique and the fear of being original — both symptoms of a certain lack of creative abundance — are in truth leading to pure anarchy in fiction, and one is almost tempted to say that in certain schools formlessness is now regarded as the first condition of form.

Now, the verbiage might be a bit old-fashioned, but this is a true friend. Not entirely coincidentally, it is also sentiment that agents and editors still express at writers’ conferences all the time. They’re perpetually receiving manuscripts that lack structure, either due either to deliberate authorial choice or a writer’s lack of literary experience.

Apparently structure-less scenes containing dialogue are particularly common. Proponents of slice-of-life fiction — an approach that tends to win great applause in short stories, and thus in writing classes that focus upon short works — will frequently make the mistake of trying to make dialogue in a novel absolutely reflective of how people speak in real life.

Why might that be problematic, you ask? Well, ride a bus or sit in a café sometime and eavesdrop on everyday conversation; it’s generally very dull from a non-participant’s perspective.

More to the point, it’s often deadly on the printed page. Real-life conversation is usually repetitive, cliché-ridden, and frankly, not all that character-revealing. It requires genuine artistry, then, to reproduce it well in manuscript form.

Or, as Aunt Edith might have put it, it takes technique. For some pointers on how to put that technique in action, you might want to check out the DIALOGUE THAT RINGS TRUE and DIALOGUE THE MOVES QUICKLY categories on the archive list at right.

For the moment, I want to return to what Aunt Edith was saying. Because I know that you’re all busy people, I’ll skip her comparison of Dostoyevsky and Tolstoy (whose WAR AND PEACE, you may be amused to hear, Henry James once called, “a loose baggy monster,” speaking of structure) and move on to the next part that deals with technique:

…the novelist who would create a given group of people or portray special social conditions must be able to identify himself with them; which is a rather long way of saying that an artist must have imagination.

Not so fast there, Edith: this analogy is a false friend. I think you’re conflating empathy with one’s characters with the ability to imagine what it would like to be them, usually related but not identical phenomena. The first involves feeling for one’s characters enough to present them, if not sympathetically, then at least with fairness; the second can be purely a matter of conjecture, without necessarily involving any actual empathy with the characters at all — or, indeed, any information about how such characters in real life might actually feel or think.

Hey, if it’s purely a matter of imagination, why not just project your own feelings and thoughts onto them? Or, to fall back on my earlier example, to a reader who is already steeped in the culture you’re describing, it’s going to make a big difference whether a character within that culture says actuellement when he actually means en fait, right?

Here, imagination could lead a writer into a fairly major mistake. Another common mistake springing from relying too heavily on imagination alone — no, make that two: characters made up out of whole cloth tend to be prone to falling into stereotypes, and if the author doesn’t care about a character enough to empathize with him, why should the reader?

Ponder that last one a moment. I’ll wait.

The stereotyping problem is particularly rampant, and not just in terms of clichés. Think about how villains, or even just plain unlikable characters, tend to be portrayed in fiction — or in memoir and creative nonfiction, for that matter. One sees quite imaginative but essentially unsympathetic approaches to bad guys all the time.

And even to not-so-bad guys. Few writerly attitudes lead so surely to two-dimensional characters as the dismissive assumption that the reader isn’t going to like ‘em, anyway.

As it happens, I have a GREAT example right at my fingertips. Not long ago, a friend from my home town alerted me to the fact that a recent bestselling account of the rise and fall of a Napa Valley wine dynasty contained a rather odd reference to my late father, Norman Mini. Not all that surprising; he was, among other things, quite a well-respected winemaker descended from centuries of winemakers; it would have been rather difficult to write about enology in Northern California without at least passing reference to someone in my family.

Yet when I looked up the actual reference, it was quite apparent that his winemaking acumen had nothing to do with why the author had mentioned him: on the page, he comes across as that paragon of writerly false friends, the straw man who is mentioned only to be knocked down.

Speaking of phrases that wouldn’t translate all that well into other languages.

The funny thing is, enough of the facts in the story she tells are correct that you might actually have had to meet the man (or interview someone who had, as her website claimed she had done in some 500 instances) in order to realize just how far from the truth the book’s account is. How is that possible, you cry? Well, although the bulk of the anecdote about him is more or less as it happened, barring some easily-corrected factual errors (which is why I am not mentioning the book or the author’s name here, in order to allow her time to correct them in the next edition), the purport of the anecdote as folks in my former neck of the woods have habitually told it for the last 30 years showed him in quite a positive light, even a charming one.

As the anecdote is re-told in this book, however, he comes across as a quite sinister character.

I’m sensing some disbelief out there. “Just a moment, Anne,” come the incredulous murmurs. “Again, how is that possible, since the book in question is nonfiction? Isn’t the whole point of objective reporting to avoid this sort of contretemps? Just the facts, ma’am.”

Well, not having written the pages in question myself, I naturally cannot be absolutely sure how an ostensibly true story ended up untrue on the printed page, but my guess would be that the author relied on a false friend or two. A lack of authorial empathy, perhaps, combined with an incomplete set of facts, with the holes filled in by imagination.

What did that look like in practice? Actually, the misrepresentation was quite skillfully done: the author simply opened the anecdote by describing my father as a Napoleonic 5’4″ of bowl haircut aspiring to be taller, thereby establishing him as self-deluded. From there, all it took was some generalities about how his outspokenness rubbed a few people the wrong way to convey the impression of an abrasive, in-your-face lecturer. (Quoth my learned and soft-spoken father: “Never trust someone whom everybody likes. He’s got to be lying to someone.”) The author then went on to bolster the impression of thwarted power selective quotes from another source, something Henry Miller wrote about my father in BIG SUR AND THE ORANGES OF HIERONYMUS BOSCH.

Et violà! After such a set-up, what reader wouldn’t look upon the anecdote that followed with a jaundiced eye?

While I can think of any number of problems with this approach — up to and including the fact that I know from long extended-family experience that once a biographical untruth appears in print, it will be repeated elsewhere; lies are far more durable than truths, evidently — here are the three least contestable:

(1) my father was fully 6 feet tall;

(2) his hair was so curly that he could not possibly have achieved the haircut she described as integral to his character, and

(3) a full reading of even the page from which she had cherry-picked Miller quotes would have demonstrated clearly that the man I knew as Uncle Henry intended the passage she cited to create exactly the opposite impression in his book from what she was trying to convey in hers.

Since Edith Wharton was notoriously careful about checking factual details, I can’t believe that she would have approved, despite her quip above. Since neither my father nor our Edith are, alas, still around to defend their points of view, I naturally tracked down the author’s website and e-mailed her to point out — politely, I thought, given the provocation — that her book contained a few inaccuracies.

Her response was, at best, huffy. Her research for the book had been extensive, she explained to me so it was unlikely that she had made a mistake. In making her case that perhaps I was at fault, she cited by name three people known to me in my early childhood as The Nice Man Who Gave Me a Puppy, Mr. Bob, and That Woman Who Broke Up Mr. Bob’s Marriage as the most likely sources of, say, a misidentified photo, if indeed any misidentification had occurred. Although she was willing to believe that I hadn’t contacted her just to insult her, I really should have checked her book’s 800 notes before even considering contacting her, because any photo would probably (her word) have been cited there.

Yeah, I know — I seriously considered posting her answer in its entirety as the centerpiece about how NOT to respond to a question from a reader, ever. Simply thanking me for my note and telling me that she would look into it would have served precisely the same purpose — getting me off her back, me with my annoying propensity to regard things like height and incidents that occurred within my memory as matters upon which I have a right to express myself — without leaving me with an anecdote that any professional author would have expected me to pass along to at least a couple of other people.

The general rule of thumb for avoiding insulting one’s readers, in case you’re wondering, is that an author should ALWAYS be polite to anyone who approaches her about her book, even if she feels that the yahoo currently in front of her is being rude. Even if the author is in the right, bad word of mouth tends to spread much, much faster than “Gee, I met this author, and she was so nice.”

Human nature, I’m afraid. Just as an untruth in one biography tends to spawn repetitions in the next ten, a rebuffed reader can tell fifty potential book-buyers to stay away from that jerk — or 5,000, if he chooses to share the anecdote online. The rise of the Internet has made bad reputations much, much easier to establish.

In fairness to my rebuffer, I probably should have contacted her publisher directly about the quite easily verifiable factual errors, The extent of her research was something she also boasted about on her website, which should have placed me on guard that she might conceivably be touchy about it: as experienced nonfiction writers tend to assume that thoroughness is the minimum requirement for the job, not an additional selling point, it’s rare for the author of a nonfiction book on a not particularly contentious topic actually to list the number of interviews she conducted. In the bio on her website, no less.

All that being said, it would be easy just to write this situation off as poor research — I suspect what actually happened here is that she mistook someone else for my father in a photograph, and just didn’t bother to double-check. (There I go again, fact-hugging.) But let’s think about the writing strategy involved in producing the questionable impression on the page:

a) An author had a real-life character she wanted to use for a specific purpose in her book. In order to make that character come to life, she uses her imagination. I suspect all of us can identify with that, right?

b) Because that specific purpose was negative, she chose her descriptions (and, in this case, quotes) in order to bolster that effect — again, something most writers do.

c) In a search for telling details that would convey the desired impression — which, lest we forget, was necessarily a product of the writerly imagination, since the author never actually met the man she was describing — and because she was not approaching the character with empathy, she selected bits that conformed to her preconceived notion of the character. Again, this is a fairly standard writing practice.

d) Unfortunately, the research that provided those bits was insufficient, and she ran into trouble.

Obviously, this was an instance that annoyed me, as did her reaction to my pointing out the factual errors in this part of her book. (If I understood her correctly — and her response contained enough spelling and grammatical errors that I’m not sure that I did — she was trying to argue that my recollections of my father’s height were more likely to be mistaken than her research.)

But did you notice the narrative trick I employed in telling you this real-life story — one that I used to comic effect even in the last paragraph?

No? Let me be brutally honest about my writerly motivations: I was writing an anecdote about a person I have some legitimate reason to dislike, so I don’t have a lot of incentive to present her with empathy, do I? So while the facts in the anecdote are all true, my telling of them clearly reflected that dislike — and in order to make you, dear readers, dislike her, too, I used my imagination in order to create motivations for her.

Oh, all of the actions I described did in fact occur. But there is no such thing as a story that creates its own tone or word choices, is there?

Starting to get the picture?

If those of you who write memoir are shaking in your booties, you probably are. The fact is, for all of the blather about the desirability of objective distance from one’s subject, if a writer is trying to create an emotional response in the reader, objectivity is often not possible. Nor, especially in memoir, is it always desirable.

However, an ostensible just-the-facts presentation is sometimes a false friend to the reader — and to the writer as well. Yes, even in fiction: if a writer tries to scare up some empathy for even the characters the reader isn’t supposed to like, the result is usually more complex characters and better character development.

In other words, it’s a better means of creating three-dimensional characters.

Case in point: in the anecdote I told above, the characters were pretty black-and-white — the maligned late father, the unsympathetic writer. Yet had I exercised a bit more empathy toward the latter, I could have told factually the same story, yet conveyed the impression of a more well-rounded — and consequently more interesting, from the reader’s perspective — villain. Lookee:

An old friend pointed out to me that a bestselling book contained some rather odd assertions about my father. I checked, and it was true: the anecdote about him was told unsympathetically, and the physical description was so off-base that she could only have been describing someone else. She specifically said that he was eight inches shorter than he actually had been, for instance, with straight hair fashioned into a haircut that had not been fashionable since ancient Rome.

Puzzled, I contacted her and asked: was it possible that someone had misidentified a photo for her? Would she be open to correcting the factual errors in a future edition?

She responded so quickly that she must have received the message on her Blackberry. She was on a research trip for her next book, she said, and thus could not possibly check her notes to see if I was correct until she got back to her office; if my story did turn out to have merit, she would of course take steps to correct the minor errors in future editions. However, if I had troubled to check through the book’s 800 notes about her 500 interviews — a number that would have represented approximately 20% of my home town’s population at the time, incidentally — the photograph in question was doubtless referenced, so she doubted that she had any errors. She was quite sure, she concluded, that I hadn’t intended to impugn her journalistic credibility by implying that she hadn’t done her homework properly.

I was entirely mistaken about my father’s height, in other words; presumably, she had a source that had said so. Clearly, I owed her an apology for having brought any of it up at all, especially when, as the author of a single book that sold well, she is so important to the literary world that her research trips are times of well-advertised mourning in bookstores everywhere. At the very least, I should have waited until she got back.

Quite a different story, isn’t it? Yet in some ways, she’s a more effective villain in the second version than the first: by allowing some of her good points some page space, she comes across as having more complex motivations. (I also think this version is funnier, because it presents more of her response from her perspective, rather than mine.)

“Philosophy is not insensitivity,” as brilliant novelist, nonfiction writer, and inveterate fact-checker Mme. de Staël tells us. An authorial inability — or outright unwillingness — to empathize with her characters’ points of view does not always equal an admirable objectivity. Sometimes, it’s the result of a failure of imagination, rather than a surfeit of it.

But in order to create well-rounded, plausible characters, whether from scratch out of one’s imagination or lifted from real life, a good writer needs both empathy and imagination.

Okay, so maybe I wanted to tell this particular story — which, as you may be able to tell by how miffed I am about it, just transpired about a week ago — more than I wanted to engage in banter with Edith Wharton. As a writer, that’s certainly my prerogative: I have the power to focus my narrative in the direction that I find the most satisfying. And as a blogger, I also have the power to return to the debate with Edith in a future post. There honestly is a lot to talk about there.

Hey, the lady had some great insights into true and false friends.

Which brings me back to some semblance of my original point — believe it or not, I did have one throughout this long, wide-ranging post. First, it always behooves a writer to read widely, whether in doing manuscript research (cough, cough) or just to see how others have done what you’re trying so hard to do well. If you don’t have access to a thoughtfully-constructed, inspirational library like La Muse’s, start asking writers you respect for recommendations.

Most writers are book-lovers, after all. It’s a question that seldom fails to elicit a smile at a book signing, even from the most retiring author.

Second — and you’ve heard this one from me before — just because someone’s won a Nobel prize in literature (or has 800 notes in her bestseller) doesn’t automatically mean that everything she says in print is true. Use your own judgment, especially about writing advice.

Don’t be afraid to examine a gift horse’s dental hygiene before accepting it as your own, if you catch my drift.

Third, if you’re writing about real people, the false friend of ostensible objectivity is no excuse not to treat them with the empathy with which a good writer habitually approaches her fictional characters. Quadruple-check your facts before committing them to the printed page, and try to present even the characters you don’t like as well-rounded, plausible characters. You may even find that they work better as villains that way.

You also never know whose daughter is likely to blog about you, right?

Keep up the good work!

Posted on - No Comments on How to format a book manuscript properly, part IV: some things just look better printed on a page than others

How to format a book manuscript properly, part IV: some things just look better printed on a page than others

shakespeare-first-folio
Hey, do you know what today is? It’s the one-week anniversary of the announcement of my blog’s entrée into the serious award-granting stage of its career, First Periodic Author! Author! Awards for Expressive Excellence. Not only is that a prize win that would look awfully pretty on a query letter or in an author bio — hey, I worry about the progress of your writing career, you know — but it’s a chance for those of you who feel strongly about the subject of our ongoing series on censorship, subtle and otherwise, to get your work published side-by-side with some pretty impressive published authors.

Oh, and there are some more tangible prizes as well. You’ll find the rules here. Chief among them: in order to win or place, an entry must be in standard manuscript format.

Why, what a remarkable coincidence: we seem to be in the midst of a series on standard format! The universe sure works in mysterious ways, doesn’t it?

Which means, of course, that it’s time to get back to work. Has everyone recovered from the last few days’ worth of inoculation with professional formatting know-how?

Yes, that was a whole lot of information to absorb at once, and it may have left a bit of a sore place, but much better a one-time quick sting than engendering years of rejection without knowing why, I always say. Once you’ve gotten exposed to the correct way to format a book manuscript, chances are that you’ll be immune to formatting problems in the future.

Why, yes, I have run that metaphor right into the ground. How kind of you to notice.

There’s a reason I’m hammering on it so hard, however: one of the great fringe benefits of inoculation is that, as unpleasant as it may have been at the sticking-point, so to speak, the stuck usually doesn’t have to think all that much about smallpox or whooping cough for quite a long time afterward.

So too with standard format for book manuscripts — once a writer gets used to how a professional submission is supposed to look, everything else is going to look wacky.

No, really. As I have been threatening begging you to believe against all evidence promising you repeatedly every few minutes while running through the standard format strictures, once you get used to how a professional manuscript is put together, any other formatting is going to feel downright uncomfortable.

And to prove it to you, I’m going to spend the rest of this series let you see precisely HOW different standard format and non-standard format appears to the pros.

But first, the usual caveats: what I’m about to show you is for BOOKS and BOOK PROPOSALS only, folks. At the risk of repeating myself (and repeating myself and repeating myself), I’ve been talking for the last few days ONLY about how books and book proposals should be formatted, not about short stories, screenplays, poetry, magazine and newspaper articles, or anything else; if you’re looking for formatting tips for any of the latter, run, don’t walk, to consult with those knowledgeable souls who deal with that kind of writing on a day-to-day basis.

Translation: first, if the agent or editor of your dreams (or the agent or editor with whom you are currently signed, if they don’t happen to be the same person) has expressed a strong preference for his clients formatting in a manner opposed to what you see here, run with that — but only for submission to that particular agent.

Yes, major deviations from this format are genuinely uncommon — among manuscripts that agents are currently submitting to editors at major US publishing houses, at least — but let’s face it, you’re not going to get anywhere telling an established agent that no one else’s clients are using 18-point Copperplate Gothic Bold if he happens to have an unnatural affection for it. Part of working with an agent entails trusting that he knows more about marketing books than you do. If he doesn’t, you wouldn’t WANT to be working with him, right?

I must have misheard all of the query-weary submitters out there. The proper answer is YES.

And before my last statement sends anyone out there into that time-honored writerly I’ve just signed with an agency but what if I chose the wrong one? panic, remember this: if you’ve done your homework before you signed, and thus are certain that he has a solid recent track record selling books in your category, you have every reason to have faith in your representative.

Or so I keep telling myself when I can’t sleep at night. Handing one’s hopes and dreams to someone else to market is hard.

Second, please recognize that not everything that falls under the general rubric writing should be formatted identically. So if your favorite source — other than yours truly, of course — tells you to do something diametrically opposed to what I’m showing you here, may I suggest double-checking that the other source is indeed talking about book manuscripts and not, say, submissions to a magazine that accepts short stories?

I hate to burst anyone’s bubble, but contrary to popular belief, submission standards differ by type of publication.

Yet surprisingly often, those giving practical to aspiring writers will conflate the format for, say, short stories, one with that for book manuscripts, resulting in a first page that will look incorrect to either. (Although, generally speaking, such guidelines tend to stick closer to the short story format than to the book.)

Don’t worry; I’ll be showing you the first pages of both very soon. In the spirit of that old chestnut, SHOW, DON’T TELL, I shall demonstrate just how different a manuscript that follows the rules looks from one that doesn’t.

But not before I give you just one more reason to study these examples very, very carefully if you are planning to submit book-length work to a North American agent or editor anytime soon: writers often overlook odd formatting as a possible reason that an otherwise well-written manuscript might have been rejected.

Oh, not all by itself, generally speaking, unless the violation was truly egregious by industry standards, something along the lines of submitting unnumbered pages or not indenting paragraphs, for instance. But in a garden-variety well-written manuscript that combines non-standard format with even just a couple of the common agents’ pet peeves — a cliché on page 1, for instance, or several misspellings in the first paragraph — the result is generally fatal.

Certainly, other rejection reasons get a lot more airplay, particularly at writers’ conferences. If you want to take a long, hard look at some of the better-discussed reasons, I would urge you to gird your loins and plunge into the REJECTION ON PAGE ONE category at right. (For those of you who missed it this past January, I went over list of instant-response rejection reasons given by a group of agents going over a stack of actual submissions at a conference, one by painful one. Pretty horrifying.)

Yet surprisingly little conference time seems to be devoted to deviations from standard format for manuscripts. Why shouldn’t conference speakers take thirty seconds of their speaking gigs to pointing out, for instance, that the ways in which a professional manuscript does not resemble a published book — ways that are unfortunately quite obvious to an agent, editor, contest judge, etc., from practically the moment their eyes light upon a submission?

Why is it so very apparent, you ask? Because much of the time, submitting writers will work overtime to make it apparent.

Seriously, many aspiring writers clearly go out of their way to format their submissions to resemble published books, in the mistaken belief that this will make their work seem more professional. As we’ve already discussed in this series, the opposite is generally true — and often, it’s apparent in a professional reader’s first glance at the first page of a submission.

If the implications of that last assertion made you dizzy — if, for instance, you found yourself picturing our old pal Millicent the agency screener pulling a submitted manuscript out of its envelope, casting a critical eye over the first page, hooting, and stuffing the whole thing into the handy SASE along with a photocopied rejection letter — try placing your head between your knees and breathing slowly.

Go ahead. I’ll wait until you recover.

And then follow up with a hard truth that may get those of you new to the game hyperventilating again: the VAST majority of submissions are rejected not only on page 1, but within the first few lines of page 1. Heck, a harried Millicent will derive a negative impression of a manuscript even PRIOR to page 1.

Keep taking nice, deep breaths. That dizziness will pass shortly.

Ah, some of you have found your breaths again, haven’t you? “Oh, come on, Anne,” I hear some hard-boiled submission veterans scoff, “she makes up her mind prior to page 1? How is that even possible?”

Well, the most common trigger is the absence of any title page whatsoever. Many submitters, for reasons best known to themselves, omit the title page altogether — often, I suspect, because they are unaware that a professional book-length manuscript ALWAYS has a title page.

Why? Long-time readers (or even those who have been paying attention over the last several days), chant it with me now: a properly-formatted title page tells an agent PRECISELY how to contact the brilliant author who wrote it — and tells an editor PRECISELY how to contact the agent who represents her.

To set the minds of those of you who have title page-free submissions circulating at the moment, relax: forgetting to include a title page almost certainly won’t prevent Millicent from reading your submission at all; she tends to read even the most bizarrely-formatted submissions for at least a line or two (although often no more than that). But that initial impression of an author’s lack of professionalism — or, to call it by a kinder name, of having a lot to learn about how the publishing industry works — does often translate into a rather jaundiced reading eye for what comes next.

Why? Well, let’s take a peek through her reading glasses, shall we? The first thing Millicent sees when she opens the average requested materials package is something like this:

Or like this:

Or, heaven help us, like this:

So tell me: why might Millicent take one look at these and conclude that their respective submitters could use a good class on manuscript formatting — and thus would be time-consuming clients for her boss to sign?

I see all of you long-term blog readers out there with your hands in the air, jumping up and down, eager to tell everyone what’s wrong with this as a first page of text — and you’re absolutely right, of course. We’re going to be talking about precisely those points in the days to come.

For now, however, I want you to concentrate upon how this example has failed as both a title page and a first page of text: by not including the information that Millicent would expect to see on either.

What makes me so sure she would find this discovery disappointing, at best? Because what she (or her boss agent, or an editor, or a contest judge) would have expected to see on top of that pile of paper was this:

This is a standard manuscript title page for the same book — rather different, isn’t it? Visibly different, in fact, from several paces away, even if Millicent isn’t wearing her reading glasses.

Again, submitting the earlier examples rather than that last would not necessarily be instantly and automatically fatal to a manuscript’s chances, of course. Most of the time, Millicent will go ahead and plunge into that first paragraph of text anyway.

However, human nature and her blistering reading schedule being what they are (for those of you new to this screener’s always-rushed ways, she has a stack of manuscripts up to her chin to screen — and that’s at the end of a long day of screening queries; manuscript submission is in addition to that), if she has already decided that a submission is flawed, just how charitable an eye do you think she is likely to cast upon the NEXT problem on the page?

To use her favorite word: next!

To be fair to Millicent, while it may well be uncharitable of her to leap to the conclusion that Faux Pas’ or Ridiculous’ manuscript is likely to be unpolished because they did not include a proper title page, agencies do have a vested interest in signing writers who present themselves professionally. For one thing, they’re cheaper to represent, in practical terms: the agent doesn’t have to spend as much time working with them, getting their manuscripts ready to submit to editors.

And no agent in his right mind would send out a manuscript that didn’t include a standard title page. It serves a number of important — nay, vital — marketing functions.

To understand why, let’s take another look at the professional version. So you don’t have to keep scrolling up and down the page, here it is again:

Did you take a nice, long look? Good. While we’re at it, let’s also take a gander at a proper title page for a book with a subtitle (I haven’t forgotten your question, Harvey!):

Those formats firmly in your mind? Excellent. Now for a pop quiz: how precisely do Rightly and Collie’s first sheets of paper promote their respective books than Faux Pas or Ridiculous’ first pages?

Well, right off the bat, the good examples tell a prospective agent or editor what kind of book it is, as well as its approximate length. (If you do not know how to estimate the number of words in a manuscript, or why you should use an estimate rather than relying upon your word processor’s count, please see the WORD COUNT category at right.) Both of these are pieces of information that will tell Millicent instantly whether the submission in her hand would meet the requirements of the editors to whom her agency tends to sell.

Oh, yes, that’s important in a submission, whether to an agency or a publishing house. Really, really important.

Why? Well, think about it: if Millicent’s boss had decided not to represent Action/Adventure anymore, or if editors at the major houses had started saying that they were only interested in seeing Action/Adventure books longer than 90,000 words, Rightly Stepped would be out of luck.

But then, being a savvy submitter, ol’ Rightly would also want his work to be represented by an agent who just ADORES very long Action/Adventure novels — and regularly goes to lunch with scads and scads of editors who feel precisely the same way, right?

As I MAY have mentioned seven or eight hundred times before (in this post, it feels like), the standard title page also tells Millicent precisely how to contact the author to offer representation — and that’s a very, very good thing for everyone concerned. If I’ve said it once, I’ve said it a thousand times: it’s ALWAYS in an aspiring writer’s interest to make it easy for an agent to help her.

I might be wrong, of course, but I suspect that NOT forcing Millicent to forage through the mountain of paper on her desk to find a misplaced cover letter with your phone number on it MIGHT be a good start toward being easily helpable.

By contrast, Faux Pas’ first page doesn’t really do anything but announce the title of the book and leap right into the story. That’s one underachieving piece of paper.

Some writers attempt to consolidate the proper functions of the title page and first page of text into a single sheet of paper. This format is particularly common for contest entries, for some reason. Let’s take another look at Ridiculous and Faux Pas’ submissions:

While such a top page does indeed include the requisite information Millicent or her boss would need to contact the author (although Faux Pas’ does it better, by including more means of contact), cramming it onto the first page of text doesn’t really achieve anything but saving a piece of paper. It doesn’t even shorten the manuscript or contest entry, technically speaking: the title page is never included in a page count; that’s why pagination begins on the first page of text.

I shall go into what DOES belong on the first page of text tomorrow, with accompanying visual aids. For today, let’s keep our focus simple: all I ask is that you would look at the proper title and the unprofessional examples side by side.

Go back and look again. I’ve got some time to kill.

Got all of those images indelibly burned into your cranium? Good. Now weigh the probability that someone who reads as many manuscripts per day as Millicent — or her boss, or the editor to whom her boss likes to sell books — would NOT notice a fairly substantial difference in the presentation. Assess the probability of that perception’s coloring any subsequent reading of the manuscript in question.

The answer’s kind of obvious once you know the difference, isn’t it?

Before I sign off for today — and while you’ve got R.Q. Snafu’s example still in the front of your mind — let me briefly address the still surprisingly common writerly belief that the agents and editors will automatically take a submission by a woman more seriously if the author submits it under her initials, rather than under her given first name.

J.K. Rowling aside, this just isn’t true, at least in fiction circles.

So unless you have always hated your parents for christening you Susan, you won’t really gain anything professionally by using initials in your nom de plume instead. And even if you did, why not publish under a name you actually like instead?

That’ll show your Susan-loving parents.

I just ruffled a few feathers out there, didn’t I? “But Anne,” I hear an initialed purist exclaim, “I don’t want to be judged as a FEMALE writer — I want to be judged as a WRITER. What’s wrong with removing gender markers altogether?”

Well, there’s nothing wrong with it per se, Susan, except that these days, it almost invariably results in Millicent’s seeing such initials and thinking, “Oh, this is a female writer who doesn’t want to be identified as one,” rather than “Gee, I wonder who this mystery person without a first name is. I’m just going to leap right into this manuscript with no gender-based expectations at all.”

Why will Millie have this reaction, you ask? Because female writers — and with a few notable exceptions, almost exclusively female writers — have been submitting this way for a couple of hundred years now. It’s not all that hard a code to crack.

Historically, the hide-my-sex-for-success strategy has been used far, far less by male authors — except, of course, that hugely prolific and apparently immortal author, Anonymous, and the reputedly male writers of such ostensibly female-penned classics of wantonness (avert your eyes, children) as THE HAPPY HOOKER and COFFEE, TEA, OR ME?. Even during periods when the most popular and respected novelists have been women (and there have been quite a few in the history of English prose, contrary to what your high school English textbook probably implied), when someone named Stanley Smith wrote a novel, the title page has generally said so.

Because, you see, even back then, readers would have assumed S. Smith the novelist was a nice lady named Susan. It’s probably where your parents got the idea to christen you that.

Something else for initial-favoring fiction writers to consider: in North America, women buy the overwhelming majority of novels — and not just women’s fiction, either. Literary fiction readers (and agents, and editors) tend to have two X chromosomes — and some of them have been known to prefer reading books by Susans rather than Roberts.

I just mention.

All that being said, the choice to initial or not is entirely up to you — or, more accurately, to you and your agent. Some sets of initials look cool in print, just as some names look better than others on book jackets.

Or so claimed my father, the intrepid fellow who demanded that the maternity ward nurse convey him to a typewriter to see how my name looked in print before committing to filling out my birth certificate. You know, to see how if it would look good on a book jacket. So for those of you who have wondered: Anne Mini IS in fact my given name; it just happens to look great in print, thanks to a little forethought.

Keep your chin up, Susan — you have some say in what the literary critics will call you. And keep up the good work!

Posted on - No Comments on Nicely stamping your SASE and other agent-pleasing habits of the sanitary author

Nicely stamping your SASE and other agent-pleasing habits of the sanitary author

sanitary-author

I’m not much given to double-takes, but I must admit, I did a lulu when I spotted this sign standing by the side of a two-lane highway in unincorporated Neskowin, Oregon. To the casual observer, Neskowin is a blink-and-you-miss-it collection of buildings, but to the observant tourist, it is fraught with enigma: its population is 170, according to its ostensibly unofficially municipal website — a human density which renders the two golf courses located there, well, surprising. Who is playing golf in such high numbers that a lone course wasn’t deemed sufficient for local needs? Bears? Sea lions? Migratory Scots with an affection for Pacific Rim cuisine?

All of these legitimate wonders pale, however, next to the enigma of the Sanitary Author.

What makes him or her so darned clean, the passing motorist is left pondering, and why is the population of Neskowin so proud of that particular resident’s hygiene habits that the non-city fathers saw fit to erect a sign to commemorate the SA’s immaculate practices? Did s/he win some sort of international award for cleanliness akin to the Nobel prize?

Does the SA reside in remote forest because such cleanly writing practices would not have been feasible within the confines of a large city like New York, Los Angeles, or even charming and nearby Portland? More importantly from the point of view of fellow authors, how does being so sanitary affect the quality of the SA’s writing — and if it has a net positive effect, should we all be beating a path to Oregon, demanding to follow in the SA’s spotless footsteps?

And should we be worried about all of the unsanitary authors running around out there?

Oh, I know what prosaic types out there are likely to tell me: since the period after AUTHOR would tend to indicate an abbreviation, this sign probably only refers to the local sanitary authority, the fine municipal employees who look after water quality and maintaining the local sewer system. So much for impenetrable ambiguity, the literal would doubtless conclude. Just ignore that sasquatch strolling by; there’s nothing to see here.

But look closely at that sign: there’s a period after SANITARY, too. Complete words are seldom abbreviations, I find.

So the mystery continues. On to the business of the day.

(Stop thinking about the great unwashed mass of unsanitary authors currently roaming the face of the earth. No good could come of pondering their filthy ways.)

Hey, remember how I was saying just the other week that quite a number of my ideas for blog posts have resulted from readers’ good questions? Or rather from my inability to answer them briefly enough to prevent the fact that the comments section of this blog is not searchable (from your side, anyway) from annoying the heck out of me?

Case in point: earlier this month, busily submitting reader Rachel asked a question about stamps on the required self-addressed stamped envelope (SASE). Now, I’ve written on this topic quite a bit over the years — so much so that there’s an entire SASE GUIDELINES category on the archive list at the lower right-hand side of this page — so my first instinct was to send her there, or to advise her to do a site search under stamp, and continue on my merry way, confident that yet another writerly problem had been successfully solved.

Then I did a site search under stamp.

Suffice it to say that quite a few posts came up — more, I suspect, than any writer in the first throes of excitement about receiving a request to send materials to an agent would be likely to scan for an answer to this specific question. Also, the absolutely dead-on-target explanation I had in mind turned out to be located in the comments of a post from a couple of years ago…and thus not searchable from a reader’s perspective.

Not precisely user-friendly, in other words.

So while my second instinct was to mutter, “Yes, but all of the basics a submitter would absolutely need to know could be found under the aptly-named HOW TO PUT TOGETHER A SUBMISSION PACKET” (which is in fact true, I realized that this wasn’t the world’s most satisfactory answer. Part of my goal in setting up the category list is to render it as easy as possible for my readers to find precisely the information they are seeking. (Another part, admittedly, is so I can say, “Look, I’ve already written about that — there’s a category on the list at right that addresses your concerns precisely,” and proceed on my aforementioned merry way.)

My solution was — and is — threefold. ( Well, fourfold, if you could my having answered Rachel’s question on the spot.) First, I’ve created a new MAILING REQUESTED MATERIALS category on the list at right, so the next time a question like this comes up, I can smugly point the question-asker there. (Hey, I’ve got to make up for lost time on the merry way.)

Second, I’m going to address Rachel’s (quite good) question right now as its own post, rather than merely in the comments, so anybody else who happens to wonder about it in the months and years to come will have an easier time tracking down the answer. It just goes to show you: asking thoughtful questions not only helps the individual who brings them up, but the entire Author! Author! community.

And third, I’m NOT going to waste any brain space wondering if the Sanitary Author used to refuse to lick his own stamps. Or envelopes. (But how did s/he survive before self-adhesion became the norm?)

Let’s take a gander at what Rachel wanted to know:

I have a question about the SASE that you put in with your materials. I understand it was always better to use stamps so that the agent can just toss it in the outgoing mail bin at the agency. But I was talking to the postal clerks yesterday and they said that post-911 rules are now in effect: any stamped package over 13 ounces has to be brought to the post. I asked to get metered mail instead, and they said it wouldn’t work because it would have that date (yesterday) on it. A dilemma!

I explained my situation to them and the clerks suggested just using a priority stamp, because if a SASE were expected, then stamps are really the only way to go.

Is that how they’re doing it now?

Rachel asks excellent questions, as you may see. Before I launch into lengthy explanation, however, let’s define our terms.

As those of you who successfully made it through either my just-finished HOW DO MANUSCRIPTS GET PUBLISHED? series (posts conveniently gathered under the category of the same name on the archive list on the lower right-hand side of this page, for the reading pleasure of those of you who missed it) or any of my previous series on the ins and outs of submission (HOW TO PUT TOGETHER A SUBMISSION PACKET, for instance) are already aware, all queries and requested materials sent to US-based agents via mail should be accompanied by a SASE.

No exceptions, I’m afraid. Forgetting to include a SASE is an instant-rejection offense at most agencies, and with good reason: if the agent decides to pick up the manuscript, the writer’s having included the expected SASE demonstrates a pleasing ability to follow directions, and if the agent decides to pass, s/he may return rejected pages at the writer’s expense.

Yes, I know: it’s annoying to be underwriting one’s own rejection, but there actually are some benefits for the writer in this arrangement. To name but one: finding out that your submission has in fact been rejected, rather than gnawing your fingernails in perpetual worry for a year or two. (For some other benefits, as well as a brief exposition of the logic behind the SASE, please see my earlier post on how writers have historically ended up footing the bill for two-way postage.)

Contrary to popular opinion, a SASE shouldn’t always take the form of a business-size envelope; it varies according to what was sent in the first place. Because the point of the SASE is to ensure the safe return of whatever a writer sends to an agency, you should always include enough postage (in the form of stamps, not metered) on your SASE that everything you submitted may be popped into it and mailed.

What might that look like in practice, you ask? Well, when sending a query, including a SASE is pretty straightforward: the writer takes a second envelope, writes his own address on it, adds appropriate postage, folds it, and stuffs it — neatly, please, as becomes a Sanitary Author — into the query envelope.

With requested materials, the process is similar, but the packaging is different. If the agent only asks to see 50 pages or a chapter or two, few enough that they could be comfortably placed in a Manila envelope without wrinkling them (the Sanitary Author deplores crumpled pages; so do many agents), all you need to do is take a second Manila envelope, self-address it, affix the same amount of postage you’re going to use to send the whole packet to the agency, fold it, and place it neatly within the submission envelope.

SASE-wrangling becomes a bit trickier if you’ve been asked to send the entire manuscript, because that generally entails using a box. (For a detailed explanation of what types of box should and shouldn’t be used, complete with glamorous photographs of cardboard in its various manifestations, please see this post on the subject.) Obviously, it’s going to be unwieldy to stuff a second box inside the first, so it’s completely acceptable just to include a self-addressed mailing label and postage. (Be sure to mention both in your cover letter, so they won’t get lost on the agency end — and if you’re not sure why you need to include a cover letter at all, please see the COVER LETTERS FOR SUBMISSIONS category at right before you submit.)

Equally obviously (but I’m going to mention it anyway, just in case), the stamps on the SASE need to be US stamps, if the agency is US-based. That requirement means that SASEing is invariably a great deal more challenging — and expensive — for writers in foreign climes querying or submitting to US agencies; the far-flung are not exempt from the SASE expectation, I’m afraid, which can make e-mailed querying a more attractive option.

The good news is that the US Postal Service’s website sells stamps at face value, rather than at the exorbitant mark-up one frequently finds for them abroad . The USPS more than happy to ship ‘em to your doorstep in exotic climes so you may stick ‘em onto your SASE before popping your submission into the mail.

Is everyone clear on the care and feeding of the SASE? Good.

Okay, now that we’re all on the same page, so to speak, let’s get back to the crux of Rachel’s question: has the post-9/11 alteration in post office policy altered what agencies expect to see on a SASE?

The last few years have indeed seen some changes in how agencies handle packages, but actually, most of them date from before 9/11, back to the anthrax scare. Before that, virtually no agency accepted electronic submissions, for instance; they may not pay their Millicents much, but the average agency certainly didn’t want theirs to get sick from opening a poisoned query envelope.

E-mailed queries and submissions don’t carry the risk of that sort of infection (and I think we can all guess how the Sanitary Author would feel about that). They do, however, occasionally contain computer viruses, so few agents will open an attachment unless they have already specifically requested an electronic submission from a writer.

Rachel’s clerk was quite right about heavier packages having to be physically carried into the post office by human being, rather than blithely dropped into a mailbox or dumped in a mailroom — a policy shift that would affect virtually any submitted full manuscript. However, that most emphatically does not mean is that the agent is going to be taking a rejected manuscript to the post office herself. Some luckless agency intern will be toting a whole mess of them there every few days.

Or not; since the USPS changed its regulations in this respect, many agencies have side-stepped the return mail problem by just ceasing to return submitted manuscripts to their writers at all. (Problematic on many levels, including the copyright one; I’ve written about this fairly extensively under the SASE GUIDELINES category.) Interestingly, agencies that operate this way usually still expect submitters to include SASEs.

The moral: unless you are querying or submitting electronically OR an agency specifically says it doesn’t use SASEs, you should always include one.

And always use actually stamps on it, rather than metered postage. Despite the changes I mentioned above, the imperative to use stamps on a SASE has never wavered: the goal here is not convenience in mailing, but the submitter’s paying for the manuscript’s return. Regardless of whether that means tossing it into the nearest mailbox (which would still be possible for most partial manuscripts) or assigning Millicent to do it, stamps have always served the purpose best.

That being said, I must confess that I don’t quite understand the clerk’s recommendation to Rachel to affix Priority Mail postage to the SASE, unless he was either trying to get her to use a Priority Mail envelope as a SASE (not a bad idea, especially if the submission is just a few chapters; they fold nicely into a submission envelope) or simply trying to hawk a more expensive stamp. The distinction between Priority Mail and regular mail is the speed with which it arrives; the ease of mailing is identical.

Which means that buying a more expensive stamp or a cheaper one to affix to the SASE is entirely up to the writer. Like overnighting requested materials vs. sending them regular mail, whether a submitter elects to pay a shipper extra money to convey a manuscript from point A to point B is generally a matter of complete indifference to the agent receiving it, as long as it gets there in one piece.

(“And looking pretty,” adds the Sanitary Author. “None of those pesky wrinkles. And print your manuscript on nice paper while you’re at it.”)

To be blunt about it, the agent has absolutely no reason to care how quickly a rejected manuscript reaches its submitter. All she’s going to care about is whether you’ve included the means to mail it back to you at your expense, not hers.

And that, my friends, is the information that most agencies’ listings in the standard agency guides and websites compress into the terse advice Include SASE. Apparently, somewhere on earth, there lurks a tribe of natural-born queriers who realize from infancy precisely what that means, so it requires no further explanation.

I’ll bet the Sanitary Author is one of that happy breed. For the rest of us, learning how agencies work requires a bit of homework — and the asking of good questions.

So thank you, Rachel, for flagging the issue — and everybody, keep up the good work!

wormdivePS: lovers of fluffy bunnies and winsome chicks should make sure to visit Author! Author this weekend, when we will be visited by a guest blogger I’ve been hoping for a long time would join us here. As some of you may have begun to suspect over the past few days, I’m pretty excited about the prospect.

Posted on - No Comments on Let’s talk about this: what do you wish you had known about how books get published before you started trying to market your work?

Let’s talk about this: what do you wish you had known about how books get published before you started trying to market your work?

ducks-in-the-yard

For the last week and a half, I’ve been discussing in general terms how books make it from manuscript to publication, but the fact is, every author’s experience is slightly different. As is every submitter’s, pitcher’s, and querier’s, to a certain extent. So now that I’ve brought the trajectory of the manuscript up to the point of an agent’s offering to represent it, this seems like a good time to ask those of you who have personal experience in these areas: how was (or is, if you’re still in the throes of any of these activities) different from the norm?

Specifically, what do you wish you had known before the first time you submitted — or even queried?

If those of you farther along the path to publication have any acquired wisdom to share, this would be the place to do it: as a comment in the midst of the series I hope that aspiring writers brand-new to the biz will read first. Go ahead, make the path a little easier for those who will trod it after you; generosity is fabulous for one’s karma.

To get the ball rolling, I shall begin: I wish I had known from the very beginning that having more than one agent reading a manuscript at a time is actually a very good thing for a writer. At least, if all of the agents concerned are aware that they’re in competition over the book.

Many years ago, I had just sent out a packet of requested materials when another agent asked to see my proposal as well. Naturally, when I sent off the second package, I mentioned in my cover letter that another agent was already considering the project. Unfortunately, the old conference-circuit advice about never calling an agent who hasn’t called you first was deeply engrained in my psyche; I was too afraid to bug her to let her know that someone else was looking at my book proposal.

Big mistake — if more than one agent asked to see my manuscript (or, in this particular case, my book proposal), I should have informed all of them, pronto, so they could adjust their reading schedules accordingly. Having stumbled into this rather common error, I set myself up for another, more sophisticated one.

A month later, Agent #2 called me to offer to take on the book. Since Agent #1 had at that point held onto the proposal for over six weeks without so much as a word, I assumed — wrongly, as it turned out — that she just wasn’t interested. So I accepted the only offer on the table, and sent Agent #1 a polite little missive thanking her for her time.

Two days later, the phone rang: an extremely irate Agent #1. Since she hadn’t realized that there was any competition over the project, she informed me loudly, she hadn’t known that she needed to read my submission quickly. But now that another agent wanted it, she had dug my materials out of the pile on her desk, zipped through them — and she wanted to represent it.

I was flattered, of course, but since I had already told her that I’d accepted another offer, I found her suggestion a trifle puzzling. Yet when I reminded her gently that I’d said yes to someone else, all she wanted to know was whether I had actually signed the contract. When I admitted that it was still in the mail, she immediately launched into a detailed explanation of what she wanted me to change in the proposal so she would be able to market it more easily.

Had I been too gentle in my refusal? What part of no didn’t she get? “I don’t think you quite understood me before,” I said as soon as she paused to draw breath; the woman must have been a tuba player in high school. “I’ve already committed to another agent.”

I’ll spare you the 15-minute argument that ensued; suffice it to say that she raked me over the coals for not having contacted her the nanosecond I received a request for materials. She also — and I found this both fascinating and confusing — used every argument she would invent to induce me to break my word to Agent #2 and sign with her instead.

As it turned out, I should have listened to her, because Agent #2, being relatively new to the book category, actually had very few connections for placing the book, something I might have learned had I asked him a few more questions before saying yes. So my initial mistake in not keeping both agents concerned equally well-informed allowed an agent who probably knew that acting quickly was his best chance of competing in a multiple submission situation to shut out a better-qualified agent by the simple expedient of asking first.

So what should I have done instead? Contacted Agent #1 as soon as I received the second request, of course — and called her before I gave Agent #2 an answer.

Admittedly, that second part would have required some guts and finesse to pull off — under the circumstances, I doubt that #2 would have been particularly thrilled about my asking for some time to make up my mind — but in the long run, it would have been far better for me and my book (which ultimately never sold) had I taken the time to make sure that I knew what my options were before I took what I deemed to be an irrevocable step. (For a more tips on handling simultaneous submissions far, far better than I did that first time around, please see the WHAT IF MORE THAN ONE AGENTS ASKS TO SEE MY MANUSCRIPT? category on the archive list at right.)

Fortunately, the next time I was lucky enough to be in this position, right after having won a major award for my memoir, I had the experience to know how to handle it. (I was also fortunate enough to know several previous winners of that particular contest who were kind enough to give me excellent advice on what to do if I won; it’s amazing how nice most authors are one-on-one.)

Okay, now I’ve ‘fessed up. Your turn: what do you wish you’d known sooner and why?

Oh, and keep up the good work!

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So how does a book go from manuscript to published volume, anyway? Part VIII: what happens after a writer lands an agent?

first-tulip-of-spring

This photo looks as if the tulip were growing inside an aquarium, doesn’t it? Not so: there actually are that many different colors of stone shards in my yard at the moment. (The WWL is noted for uncanny ability to pulverize seemingly solid rock.)

It’s my first tulip of the year, a good month later than usual, due no doubt to the unusually late snow. (As in a few days ago.) Oh, sure, I’ve enjoyed some minor dalliance with an early daffodil or two, and my snowdrops lost their reputation a month and a half ago, but this is the first honest-to-goodness tulip. This brave little bloom seemed like a great emblem of my topic du jour, which is all about new beginnings: what happens after an agent decides to sign a writer to a contract.

After the celebration dies down, that is.

Wait — let’s back up a moment and savor the moment of the author. Typically, if a US-based agent is offering to represent a North America-based writer, the agent will telephone, rather than send a letter or e-mail. (Agents tend to be in a hurry pretty much all the time.) She will undoubtedly have a few questions for you, so you should feel free to ask a few of your own.

To pull one at random out of thin air: “How are you planning to go about trying to sell this book, and to whom?” This is likely to elicit important information, such as whether the book category you selected for your manuscript or proposal was a good fit.

Another that you might consider blurting out: “Are you going to want any changes to the manuscript/book proposal before you start sending it out to editors?” The answer will almost certainly be yes, incidentally, but at least you will have broached the issue politely yourself, rather than having it come as the intense surprise it generally is to those new to the agent-having experience.

If these sound like far more intelligent questions than are at all likely to occur to someone totally overcome with joy, well, you’re right: I know literally dozens of now-agented writers who were able to stammer out little more than a well-nigh-incoherent, “Yes!”

So unless you are in the habit of receiving good news on this scale with aplomb, it would be prudent to prepare for this moment. (Oh, and in case I forgot to mention earlier in this series, this is not the right time to inform an agent who has been reading your manuscript that another agent is considering it, too; it will not engender a pleasant response. For tips on handling requests for materials so you never need to find yourself in a position to make such a shame-faced confession, please see the WHAT IF MORE THAN ONE AGENT ASKS TO SEE MY MANUSCRIPT category on the archive list at right.)

While an agent is reviewing your manuscript or book proposal, work off some of your nervous wait-time energy by coming up with a written list of what you want to know. You’ll find a few suggestions in the posts under the AFTER YOU LAND AN AGENT category; the US agents’ guild, the Association of Authors’ Representatives, also has a good list on its website.

Even if you already have a fairly clear idea of what you would say when that much-anticipated phone call comes, I would strenuously recommend that anyone who might be in a position to be on the receiving end of one anytime soon — like, for instance, a writer who has just popped a submission packet into the mail — check out either these posts or another reputable source prior to having a conversation about one’s work with an agent, if only to clarify in one’s mind what an agent can and cannot do for a writer.

Some things a reasonable writer should expect a reputable agent to do:
*Present a client’s manuscript and/or book proposal to editors at large and medium-sized publishing houses (even if a writer has more than one book ready to go, most agents will prefer to work on only one at a time),

*Advise a client on how to make the manuscript or book proposal more marketable,

*After selling the book, handle all of the financial arrangements between the publisher and the writer,

*Act as the client’s advocate in any subsequent disputes with the publishing house, and

*Serve as a sounding board about future book projects’ marketability.

Some things an agent cannot do (and you should start asking many, many questions if he says he can):
*Guarantee in advance that he will be able to sell a particular book to a publisher,

*Guarantee that he will be able to sell a particular book to a particular publisher,

*Dictate when the publisher who acquires the book will release it or speed up the publication process at will,

*Make a writer rich and famous overnight.

I can sense some of you squirming in your chairs — you’re not completely comfortable with the notion of cross-examining someone offering to represent your work, are you? “What if I do my homework really, really well, Anne?” I hear some of you wheedling. “If I quadruple-check in advance that the agent is legit, why will I need to ask questions at all?”

Excellent question, seated squirmers: because every agency operates slightly differently.

For instance, a very well-known agent or one at a very large agency might have a junior associate act as a first-time author’s primary contact, rather than the agent himself. (For a comparison of how large and small agencies can operate differently, please see this archived post and this one.) Some novel-representing agents prefer to approach editors one at a time, giving each a nice, long look at a manuscript (and a chance to reject it) before moving on to the next, while others favor submitting simultaneously to eight or ten editors.

If asking about such things seems a bit confrontational for a first conversation with someone you really, really want to like you, don’t worry: your agent honestly does need you to understand how her process works. As long as you don’t take umbrage at any particular piece of news and try to argue about it (“What do you mean, a royalty of 20% for foreign sales is standard? I challenge you to a duel, sir!”), this is all simple factual information that you have a right to know.

Which has long caused philosophers to ponder why all such details are not necessarily spelled out in the agency contract. In fact, representation contracts are often downright vague.

Trust me: this is generally for convenience’s sake, not to confuse prospective clients. Most agency contracts are easy-in-easy-out affairs for both parties, so it’s highly unlikely that you’ll get permanently stuck in an arrangement you don’t like.

In fact, representation clients tend to be rather short-term, specifying that the agent will either handle the entire selling process for a single book or all of the client’s work a year’s or two’s time — a choice made by the agency, incidentally, not the author. Some contracts, however, have a rollover clause, which stipulates that if the author has not notified the agency by a particular date that she wants to seek representation elsewhere, the contract is automatically renewed for the following year.

Find out which, so you are aware of the terms of renewal. If you sign with an agency that favors the rollover clause, make sure you know precisely when the opt-out date is. Mark it on your calendar, just in case. And keep marking it every year.

If you are planning to write more than one book (or already have), do be sure before you sign a per-project contract that your agent is at least willing to consider representing everything you want to write. A time-based contract minimizes this concern, but do be aware that often means that the agent has right of first refusal over everything a client writes during the agreed-upon period — i.e., you must allow her to decide whether she wants to represent an additional book before you may show it to another agent. So either way, writers with many projects going at once will want to make absolutely certain to ask about future projects.

The agency contract will also specify the percentage of your advances and royalties your agent will get. Typically, in literary agencies, the cut is 15% for English-language North American sales. Script agents generally get 10%.

These percentages are non-negotiable in virtually every agency on earth, so you will not asking about them up front and/or examining your contract in order to gain haggling ammunition: it’s to prepare you for the day when a check arrives with fewer zeroes on it than your advance led you to expect. And no, a lower percentage does not usually mean a better deal for the author – it’s usually an indication that the agency is new, and is trying to attract high-ticket clients.

Just so you know, the timing cutting the check for the agent’s cut will not be left up to the goodness of your heart and the burnings of your conscience. If you are represented by an agent, he will see to it that your publication contract will specify that the publisher will send your checks to your agent, not directly to you. This means that any money you see will automatically have the agent’s percentage deducted from it.

See why it’s so important to be positive that you can trust this person?

Pretty much every agency in the country takes a significantly higher cut of foreign sales: 20% or more is the norm. (For reasons I have not been able to fathom, my agency takes 23% of sales in the Baltic republics, so they’ll really score if my novel takes off in Lithuanian.) The higher price tag abroad is for a very practical reason: unless an agency has an outpost in a foreign country (as some of the larger agencies do) it will subcontract their foreign rights sales to agencies in other countries, who take their cut as well.

So if you suspect that your book will have a high market appeal in Turkey or Outer Mongolia, you might want to check up front whether your prospective agency has a branch there, or is subcontracting. The differential in commission percentage can be substantial.

“Um, Anne?” I hear a small, confused chorus out there piping. “Was the bit about English-language North American sales just a really complicated typo? Aren’t there other people in the world who read English — like, say, the people in England? Why aren’t all of the English-language sales lumped together, and the foreign ones together?”

Ah, because that would make sense, my friends. The industry likes to keep all of us guessing by throwing a cognitive curve ball every now and again, so this is going to require a fairly extensive and rather convoluted explanation.

Before I launch into it, you might want to pop into the kitchen and make yourself some tea, or fluff up the pillows on your ottoman. I’ll wait.

Okay, everybody comfortable? Here goes: from the point of view of your garden-variety US publisher, books published in the English language fall into three categories: those sold in North America, those sold in Great Britain, and those sold in other countries. Of the three, only those in the first category are considered English-language sales, for contractual purposes. The last two are considered foreign-language sales.

There — and you thought it wasn’t going to make sense…

So, perversely, if EXACTLY the same English-language book by a US author was sold in Canada and Great Britain, the author’s US agent would take 15% of the royalties on the first and 20% on the second. Before you laugh out loud, I should tell you that this scenario is not particularly far-fetched: all of the books in the HARRY POTTER series were sold in a slightly different form in the former Commonwealth than in the U.S. (Why? Well, chips mean one thing to a kid in London and another to a kid in LA, and while apparently the industry has faith that a kid in Saskatchewan could figure that out, it despairs of the cultural translation skills of a kid in Poughkeepsie or Omaha.)

This is why, in case you were curious, you will see the notation NA in industry discussions of book sales – it refers to first North American rights, minus Mexico. Rights to sell books south of the border, in any language, fall under foreign language rights, which are typically sold on a by-country basis. However, occasionally an American publisher will try to score a sweet deal on a book expected to be a bestseller and try to get the world rights as part of the initial deal, but this generally does not work out well for the author.

Why? Well, if a book is reprinted in a second language and a North American publisher owns the foreign rights, the domestic house scrapes an automatic 20% off the top of any foreign-language royalties accrued by the author. (If this discussion seems a trifle technical, chalk it up to the rather extended struggle I had to retain my memoir’s foreign rights; back in the day, my now-gun-shy publisher wanted ‘em, big time. But they’re mine, I tell you, all mine!)

I sense that some of you have gone a bit pale over the course of the last dozen or so paragraphs. “Um, Anne?” a few queasy souls inquire. “You’re kidding about expecting me to have an intelligent discussion of all of this with my agent in the first 30 seconds after he’s offered to represent me, right? Couldn’t I just agree to let him represent me, and sort all of this out later?”

Well, of course you could — and truth compels me to say that most aspiring writers just blurt out “Oh, God, YES!” before finding out anything about the terms to which they’re agreeing at all. I can completely understand this, even if I deplore it: mistrust is the last thing on your mind when you are thrilled to pieces that a real, live agent wants to represent YOU.

Trust your Auntie Anne on this one, though: honeymoons do occasionally end, and not generally because anyone concerned has done anything nefarious. As I mentioned above, agents move from one agency to another all the time (if this happens, you will need to know with whom you have a contract, the agency or the agent; either is possible), and it’s not unheard-of for an agent to stop representing a particular genre even though she has clients still writing and publishing in it. Writers occasionally develop a sudden urge to compose a book in a category for which their agents do not have current contacts.

This is, in short, one contract to read with your glasses ON, and paper by your side to jot down questions. Then pick up that piece of paper, get yourself to a telephone, and start asking.

If you do not have an opportunity to see a copy of the agency contract before having your first serious conversation about your future with your new agent (as will probably be the case; many agents are notoriously slow in sending out representation agreements), do make a point of asking the agent for a brief overview of its major points. Again, it’s merely good sense whenever you are going to deal with a business with which you are unfamiliar, and it would never occur to a reputable agent to take your caution at all personally.

Because, you see, by being cautious, you’re not calling the agent’s integrity into question, but making sure you know precisely what she is proposing that you do together. After all, the agent almost certainly will not have been the person who wrote the contract; the agency will have an established boilerplate. Naturally, it is in an honest agent’s best interest for a prospective client to understand the contract-to-be well enough to abide by its provisions.

Allow me to repeat something I dropped into the middle of that last paragraph, because it comes as news to a lot of newly-agented writers: unless your future agent happens to own the agency, it is the agency — not the agent whom you are prepared to love, honor, and obey for as long as you shall write and she shall sell — who will set the terms of your relationship. The agent who is being so nice to you on the phone may not be the only agency employee who will be dealing with your work.

What might other people’s involvement entail? Well, among other things, the agency, and not merely the agent, is going to be handling every dime you make as a writer — and furthermore, telling the fine folks at the IRS all about it.

Remember, your publisher will be sending your advance and royalty checks to your agency, not to you personally. (I talked a bit earlier in this series about how writers get paid for their work, but for a more in-depth examination, please see the ADVANCES and ROYALTIES AND HOW THEY WORK categories on the list at right.) If your work is going to be sold abroad, the agency will turn your book, your baby, over to a foreign rights agent of ITS selection, not yours – and will be taking a higher percentage of your royalties for those sales than for those in the English-speaking parts of North America, typically. And the agency is also going to be responsible not only for keeping the government informed about all of these transactions, but also preparing those messily-carboned royalty forms that you will be submitting with your taxes.

That’s a whole lot of trust to invest in people who you may never meet face-to-face, isn’t it?

Did I just hear a giant collective gasp out there? I hate to be the one to break it to you, but many authors never meet their agents in person; it’s not as though the agency will fly a prospective client from California to New York just to get acquainted. Since almost everything in the biz is handled by phone, e-mail, or snail mail, face-to-face contact is seldom necessary.

The result? Well, it’s not a scientific sample, of course, but I know plenty of writers who couldn’t pick their agents, much less the principal of their agency, out of a police line-up. (Not that you really want to be in the position to hiss, “That’s she, officer. SHE’S THE ONE WHO DIDN’T MAIL MY ROYALTY CHECK,” but still.)

Ideally, you want relationships with both your agent and agency so comfortable that you have no qualms — and no need to have any — about simply handing the business side of your writing over to them and letting them get on with making you rich and famous. (Which you already know that no agent cannot legitimately promise up front, right?) So perversely, while asking a whole lot of pointed questions at the outset may seem mistrustful, doing so will actually substantially INCREASE the probability that you’re going to trust and respect your agent a year or two down the road.

Do find out whether you are signing with the agency as a whole or with the agent specifically: contracts come both ways. As I mentioned in passing above, agents move around all the time, and some agencies can have pretty short lifespans.

If your agent retired, for instance, would you still be represented? What about if your agent started an agency of her own? Or, heaven forefend, died or decided to scrap her career and follow the Dalai Lama around for a decade or two?

Yes, I actually do know authors to whom each of these things has happened; thanks for asking.

Again, agencies vary quite a bit. Some are set up so the royalty money all goes into a common pool, funding the entire agency, and some are run like hairdressing establishments, where each chair, so to speak, houses an independent contractor, and no funds are mixed.

Why should your agent’s employment arrangements concern you? Well, if you are the client of an independent contractor-type agent, if she leaves the agency, you more or less automatically go with her. If your contract is with the agency, you probably will not. If your agent has a track record of agency-hopping every couple of years — as many junior agents do; it’s a smart way to build a professional lifetime’s worth of contact lists — may I suggest that this is a contractual arrangement that may affect your life pretty profoundly?

Be very wary of an agent who is not willing to offer you a written contract. Contrary to popular belief, verbal contracts may be binding (if some consideration has changed hands as a result of it, as I understand it; if you handed someone a $50 bill and the keys to your car after the two of you had discussed his painting a mural on the passenger-side door, I’m told that could be construed as a contract, even with nothing in writing, but you should definitely talk to a lawyer before you attempt anything so zany), but as I MAY have pointed out, oh, 1800 times in the last 3-plus years, this is an industry where the power differential tends not to fall in the writer’s favor until after she is pretty darned well established. Protect yourself.

Do assume, however, that you may never see another copy of the contract again after you sign it. Make yourself a photocopy — yes, even before the agent has countersigned it — so you may refer to it later.

I know that this post has occasionally read as if half the agents out there are evil trolls, waiting under every bridge into Manhattan in the hope of defrauding innocent authors, but I am only trying to get you to put up your antennae before entrusting your precious manuscript to just anyone. The vast majority of agents honestly are good people who love good writing and want to help writers – but as in every profession, not all of them are scrupulous about fulfilling their obligations toward their clients. It behooves us all to be cautious.

Please, when the time comes: don’t be so flattered by an agent’s attention that you just agree to everything you are asked — or contractual provisions you don’t know exist. That’s how good writers get hurt, and I don’t want to see it happen to any of you.

I had meant to get to what agents do with manuscripts after the contract is signed, but I seem to have run long. It will have to be a topic for another day. In the meantime, keep up the good work!

Posted on - 8 Comments on So how does a book go from manuscript to published volume, anyway? Part VII: why a talented writer should not see rejection as the end of the line

So how does a book go from manuscript to published volume, anyway? Part VII: why a talented writer should not see rejection as the end of the line

seaside-rocks

Did you miss me yesterday? I assure you, I had the best of all possible reasons for not posting. Like pretty much every entertainment source released on a daily or near-daily basis, I had planned on running an April Fool’s day-themed post yesterday, complete with a shaggy dog story that would ultimately turn out not to be true. But when I was a good eight paragraphs into writing it, I thought, “Wait a minute — my readers are intelligent people, and intelligent people over the age of 10 expect things they hear and/or read on April 1 not to be true. Is there a reason, therefore, to waste their time — or any more of mine?”

The answer, as it turned out, was a resounding no.

I’m perpetually astonished at the things that are supposed to flabbergast otherwise reasonable adults. That characters on television shows who have been flirting for seven consecutive seasons suddenly end up romantically entangled during episodes aired during sweeps week, for instance: um, who precisely is not going to have seen that coming? Or that any major political initiative is greeted by anything but the unanimous approval of any given legislative body: as nearly as I can tell from the news every night, we’re all supposed to be floored by the fact that politicians disagree with one another from time to time, even when those splits run along precisely the party lines that characterized the last 17 major disagreements. Or that anyone’s cockles wouldn’t be warmed by the magic of Christmas.

Frankly, I like to think that people are a trifle less credulous than that — and more inclined to learn from experience. To paraphrase Abraham Lincoln, I don’t think too much of people who are not wiser today than they were yesterday.

Which is one aspect of how the publishing industry treats writers that I really like: it assumes not only that anyone who can write well enough to deserve to be published is an intelligent human being, but also that a good writer can and will learn the ropes of the business side of publishing. In this era where even news shows operate on the assumption that the average adult has the attention span of a three-year-old — and one who has been stuffing candy into his eager mouth for the last two hours at that — I find agents’ and editors’ presumption of authorial intelligence rather refreshing.

Unfortunately, most aspiring writers see only the negative fallout of this industry-wide assumption; since the pros expect writers to do their own research before trying to get their books published, those brand-new to the biz are often stunned that nobody in the industry just tells them what to do. From a first-time querier’s perspective, it can seem downright counterproductive that agents just expect her to know what a query letter should look like, what information it should contain, and that it shouldn’t just read like a back jacket blurb for the book.

Heck, how is someone who has never met an agented author in person to know not just to pick up the phone and call the agent in question? Magic? Osmosis?

Similarly, agents, editors, and contest judges presume that anyone genuinely serious about her writing will have learned how professional writers format their manuscripts — an interesting presumption, given that many, if not most, aspiring writers are not aware that professional manuscripts are not supposed to resemble published books. (To those of you who just gasped: don’t worry; I shall be going over the differences again quite soon.)

Correct me if I’m wrong, but that’s not information that the average writer is born knowing — which is a real shame, since professionally-formatted manuscripts tend to be taken far more seriously at submission time than those that are not.

Why? Because people who read manuscripts for a living tend to assume that since good writers are intelligent people, the only reason that a manuscript would not be formatted properly is that the submitter did not bother to do his homework.

In other words, from their perspective, a query or submission that does not conform to their expectations of what is publishable (in terms of writing) or marketable (in terms of content or authorial authority) is a sign that the writer just isn’t ready yet to play in the big leagues. That doesn’t necessarily mean that the writer will never produce professional-level work; indeed, folks in the industry tend to assume (and even say at conferences) that they’re confident that if a truly talented writer gets rejected, she will take it as a sign that she needs to improve her presentation. Since the information on how to do that is available — although nowhere near as readily or conveniently as most agents who say this sort of thing seem to think — why wouldn’t someone with a genuine gift invest the time and effort in learning to do it right?

In my experience as a freelance editor and conference presenter, there’s a very straightforward answer to that: because the average querier or submitter, gifted or otherwise, doesn’t have a clear idea of what he’s doing wrong. And since most rejection letters these days contain absolutely no clue as to what caused the agent (or, more commonly, the agent’s screener) to shove the submission back into the SASE — heck, some agencies no longer respond at all if the answer is no — I don’t find it all that surprising that the aspiring writer’s learning curve isn’t always particularly steep.

All of this is why I am bringing up the expectation of intelligent research toward the end of this series on how writers bring their books to publication. Indeed, it’s a large part of the reason that I write this blog: from an outside perspective, it’s just too easy to interpret the sometimes esoteric and confusing rules of querying, pitching, and submission as essentially hostile to aspiring writers.

That’s not really the case. While many of the querying and submission restrictions have indeed been established, as we have discussed, in order to narrow the field of candidates for the very, very few new client slots available at most agencies, the intent behind that weeding-down effort is not to discourage talented-but-inexperienced writers from trying to get their work published. The underlying belief is that an intelligent person’s response to rejection will not be to give up, but to analyze what went wrong, do some research about what can go right, and try, try again.

Yes, what you just thought is correct: the fine folks who toil in agencies and publishing houses don’t expect the writers they reject to disappear permanently, at least not the ones with genuine talent; they believe that the gifted ones will return, this time better equipped for life as a professional writer.

To cite the old publishing industry truism, good writing will always find a home. What the agents and editors who spout this aphorism seldom think to add is: but not necessarily right away. Like learning any other set of job skills, becoming a professional writer can take some time.

Which means, from the business side of the industry’s perspective, writers who give up after just a few rejections — which is the norm, incidentally, not the exception — are those who aren’t seriously interested in making the rather broad leap between a talented person who likes to write and a professional writer in it for the long haul. Trust me, they don’t waste too many tears over the loss of the former.

I don’t see it that way, personally: I see the crushed dreams. But that doesn’t mean that I don’t think that most talented aspiring writers take individual rejections from agents far, far too seriously.

That’s why, in case you were wondering, I didn’t move on to my promised topic du jour, what happens after an agent agrees to represent a manuscript. There will be time enough for that happy contingency tomorrow. Today, I want to concentrate on the importance of keeping faith with your own work.

These days, it seems as though every other aspiring writer I meet has either:

(a) had sent out a single query, got rejected, and never tried again,

(b) had a few queries rejected two years ago, and has been feverishly revising the manuscript ever since, despite the fact that no agent had yet seen it,

(c) had pitched successfully at a conference, but convinced herself that the only reason four agents asked to see her first chapter was because those agents were just saying yes to everybody,

(d) had received a positive response to a query or pitch, then talked himself out of sending the requested materials at all, because his work isn’t good enough,

(e) had sent out the requested pages, but in order to save herself from disappointment, decided in advance that none of the replies will be positive,

(f) had received the first manuscript rejection — and expanded it mentally into a resounding NO! from everyone in the industry, and/or

(g) concluded from conference chatter that no one in the industry is interested in any book that isn’t an obvious bestseller.

In short, each of these writers had decided that his or her fears about what happened were true, rather than doing the research to find out whether the response that fear and hurt dictated was in fact the most reasonable one. Let me address each of these quickly here, to save time:

(a) a single query is not — and cannot — be indicative of how every agent on earth will respond.
A better response: why not try again?

(b) until agents have actually seen the manuscript, there’s no way a writer can know how they will respond to it.
A better response: work on improving the query.

(c) no, the agents and editors WEREN’T asking everyone to send chapters — pitching doesn’t work that way.
A better response: assume that you did something right and send out the requested materials.

(d) how do you know for sure until you send it out?
A better response: learn how to present your work professionally, then submit it.

(e) in my experience, foretelling doom does not soften future misfortune, if it comes — it only serves to stultify present hope.
A better response: hedge your bets by continuing to query other agents while waiting to hear back from the first round.

(f) ANY agent or editor’s opinion of a book is just that, an opinion.
A better response: see (a)

(g) the publishing industry makes MOST of its money on books that are neither bestsellers nor small-run books. Most of the time, the mid-list titles are paying the agency’s mortgage.
A better response: take the time to learn how the industry works, rather than killing your chances entirely by not continuing to try.

None of this is to say that bouncing back from rejection is easy, or that landing an agent is a snap. The road from first idea to publication is long and bumpy, and seems to get bumpier all the time.

As Maya Angelou tells us, “There is no greater agony than bearing an untold story inside of you.”

Yes, it’s emotionally hard work to prep your pages to head out the door to agents and editors; yes, it is hard to wait for replies to your submissions. To give you a foretaste of what’s down the road, it’s also psychically difficult to watch the weeks tick by between when you sign with an agent and when that sterling soul decides that, in her professional opinion, the time is ripe for her to submit your book to editors. And then it’s rough to wait until those editors get around to reading it, just as it is agonizing to hang around, feigning patience, between the time a publisher acquires your book and it appears on the shelves.

I’m not going to lie to you: it’s all incredibly wearing on the nerves.

That being said, if you are thinking about throwing in the towel on your book before you have given the querying and submission processes a thorough test, I’m just not the right person to look to for validation of that decision. Sorry. I’ll give you practical advice on how to query; I’ll hand you tips on how to improve your submission’s chances; I’ll share pointers on the fine art of revision; I’ll answer your questions along the way. I will cheer from the sidelines until I’m blue in the face for your efforts as a writer.

As long as you keep trying.

One of the few industry truisms that is actually true 100% of the time: the only book that has ABSOLUTELY no chance of being published is the one that stays hidden in the bottom drawer of the author’s filing cabinet.

Keep pushing forward; keep sending your work out. Because while it’s time-consuming, expensive, and emotionally wearing, it’s also literally the only way that your book — or any book — comes to publication.

Long-time readers of this blog will groan with recognition, but once again, I feel compelled to remind you that five of the best-selling books of the 20th century were rejected by more than a dozen publishers before they were picked up — and that was back in the days when it was considerably easier to get published. Everybody count down with me now:

Dr. Seuss, AND TO THINK THAT I SAW IT ON MULBERRY STREET (rejected by 23 publishers)

Richard Hooker, M*A*S*H (21)

Thor Heyerdahl, KON-TIKI (20)

Richard Bach, JONATHAN LIVINGSTON SEAGULL (18)

Patrick Dennis, AUNTIE MAME (17)

The lesson to derive here: keep moving forward. Please, please, PLEASE don’t dismiss your book too soon, on the basis of some preconceived notion of what will and will not sell — even if that preconceived notion fell from the ostensibly learned lips of the agent of your dreams.

Concentrate on what you CAN control, not what you can’t. In order to do that effectively, you’re going to need to learn about how the process actually works. The good news is that the writer does have practically absolute control over the technical and cosmetic aspects of the submission.

Yes, I know — for most of us, getting our thoughts, stories, and worldviews out there is the primary goal of writing a book, so concentrating on the details seems comparatively boring. Most of us want to move directly to unfettered self-expression — and then are surprised and frustrated when the resulting book has difficulty finding an agent, getting published, or winning contests.

But this is a bad idea, both professionally and emotionally. Concentrating almost exclusively on the self-expressive capacity of the book, we tend to read rejection as personal, rather than as what it is: an industry insider’s professional assessment of whether she can sell your work within her preexisting sales network. Ask anyone in the biz, and he will tell you: 99% of rejections are technically-based; the rejection usually isn’t of the submitter’s style or worldview, for the simple reason that those are not considerations unless the basic signs of good writing — in the sense of professional writing — are in the submission.

This can be a very empowering realization. As can coming to terms with the fact that while people may be born with writing talent, the ability to present writing professionally is a learned skill.

Once a writer grasps the difference between technically good writing and stylistic good writing and the distinction between a well-written manuscript and a professionally-formatted one, rejections become less a personal insult than a signal that there may be technical problems with how she is presenting her writing. The question turns from, “Why do they hate me?” to “What can I do to make this submission/query read better?”

Yes, yes, I know: emotionally speaking, it’s not much of an improvement, at least in the short term. But at least when the question is framed in the latter manner, there is something the writer can DO about it. I’m a big fan of tackling the doable first, and getting to the impossible later.

Without a doubt, absolutely the best thing you can do to increase your chances is to make sure that your submission is crystal-clear and professionally formatted before you send it out. Out comes the broken record again: pass it under other eyes, preferably those of other writers, people who both know basic good writing when they see it AND have some idea how to fix it.

Longtime readers of this blog, chant with me now: as marvelous as your kith and kin may be as human beings, they are unlikely to give you unbiased feedback — and only unbiased, knowledgeable feedback is going to help hoist your work up over the professional bar.

What else can you control, even a little? Well, you can avoid sending your query or submission during the traditional industry dead times (between the second week of August and Labor Day; between Thanksgiving and New Year’s day), or predictable periods of heavy submission (immediately after New Year’s, right after school gets out for the summer). You don’t want to have your work end up in the “read when we get around to it” pile.

So for heaven’s sake, don’t forget to take a great big marker and write REQUESTED MATERIALS on the outside of your envelope, so your marvelous submission doesn’t get tossed into the unsolicited manuscript pile for a few months. It’s a good idea, too, to mention that these are requested materials in your HUGELY POLITE cover letter that you enclose with the manuscript: “Thank you for asking to see the first three chapters of my novel…”

While I’m being governessy, I might as well add: always, always include a SASE — a stamped, self-addressed envelope – with enough postage (stamps, not metered) for your manuscript’s safe return, and MENTION the SASE in your cover letter. This marks you as a courteous writer who will be easy to work with and a joy to help. If you want to move your reputation up into the “peachy” range, include a business-size SASE as well, to render it a snap to ask you to see the rest of the manuscript. Make it as easy as possible for them to get ahold of you to tell you that they love your book.

And no, green-minded aspiring writers: asking them to recycle your submission if they do not like it is no substitute for an appropriately-sized SASE. Sorry. In the first place — hold on to your hats here, because this is a genuine shocker by local standards — most of the offices in the industry do not even have recycling bins. (I know; it’s appalling, when you think about how much paper they see in a day.) And in the second place, they’ll just think you’re being rude. Sorry again.

One last thing, another golden oldie from my broken-record collection: do not overnight your manuscript; priority mail, or even regular mail, is fine. This is true, even if the agent who has your first chapter calls or e-mails you and asks for the rest of the manuscript immediately. It’s neither appropriate nor necessary to waste your precious resources on overnight shipping. Trust me on this one: you may be the next John Grisham, but honey, it is unlikely that the agent’s office is holding its collective breath, doing nothing until it receives your manuscript. Hurrying on your end will not speed their reaction time.

Another way to keep your momentum going while you wait: since turn-around times tend to be long (a safe bet is to double what the agent tells you; call or e-mail after that, for they may have genuinely lost your manuscript), do not stop sending out queries just because you have an agent looking at your chapters or your book proposal. If an agent turns you down — perish the thought! — you will be much, much happier if you have other options already in motion.

The only circumstance under which you should NOT continue querying is if the agent has asked for an exclusive look at your manuscript — which, incidentally, you are under no obligation to grant. However, politeness generally dictates agreement. If you do agree to an exclusive (here comes another golden oldie), specify for how long. Three weeks is ample. Then, if the agent does not get back to you within the stated time, you will be well within your rights to keep searching while she tries to free enough time from her kids, her spouse, her Rottweiler, etc. to read your submission.

Don’t let the hobgoblins of self-doubt carry you off, my friends. Have faith in your writing — and work hard to learn as much as you can to maximize your book’s chances of success.

Next time, I honestly will talk about what happens if an agent decides to take on a manuscript. Keep the faith, everybody — and keep up the good work!