The small press dilemma

For those of you who missed it, excellent and faithful reader MooCrazy wrote in a few days ago about a concern shared by many writers: the dilemma about how to handle desirable career transitions when dealing with a small press. Quoth Moo:

“Would you please speak to the issue of finding an agent after an author has published a first book through a traditional publisher without one? I love my current publisher, a small regional press. They claim the feeling is mutual. (I make a point of being very easy to work with.) However, I want to make sure my next book – a romp through a farm, similar to Bob Tarte’s “Enslaved by Ducks” – is represented by an agent because it is possibly national, even international in appeal. Should I stick with the publisher I love but try to interest an agent anyway? Will my publisher think it is bad manners to bring an agent in? They’ve already invited me to submit again. I don’t want it to appear that I don’t appreciate and trust them. Of course, there’s always the chance they won’t even like this book. It would be presumptuous of me to assume so.”

Moo, I hear you, and I’m glad you brought this up. I have heard some version of this concern from practically every author I have ever known who went through a small press. You don’t want to ruin the relationship, naturally, but you don’t want to limit your future books a press that may not have the distribution capacity to help your career grow in the long term. You want to be loyal to people who have been nice to you, but you would like to have your future books make a bit more of a splash. You don’t want to alienate those who may be your best chance at publication for the next book, but you are well aware that that prime face-out space on bookshelves and very visible table displays at the major bookstore chains are leased by the big publishing houses.

Here’s a short answer to the dilemma: last time I checked, Bob Tarte was represented by the recently-visiting-in-this-neck-of-the-woods Jeff Kleinman; his clients speak well of him. I have no idea if he would like your book project, but I suspect he would respond with sensitivity to a query letter that began, “I enjoyed hearing you speak at the recent PNWA conference.” (Don’t say this if it isn’t true, of course.) Since you so ably represented Bob Tarte’s excellent ENSLAVED BY DUCKS, I believe you will be interested in my book. While I already have an ongoing relationship with Small Publisher X, who printed my last book, I am eager to seek a broader audience for my work.” Why not test this supposition by sending off such a letter right away?

Before I go into all the reasons that this might be a good idea, let me run through why such an opening might be effective. That, from an agent’s point of view, is a pretty alluring opening paragraph to a query letter. It says that you’ve already taken the time to do some professional development for yourself as a writer, by going to a conference; it recognizes him for his past professional efforts, and ties those efforts to your work, and last, but certainly not least, it tells the agent that you already have publication credits. What’s not to love?

Yes, I know: this reads as though I am evading the central issue, which is whether small publishers get annoyed when their authors try to agent up. But in order to understand the prevailing industry attitudes about this, it’s important to understand why an agent would not see ANY ethical problem to picking up a writer who already has a self-negotiated contract with a small press.

Why? Well, in industry terms, there honestly would be no problem whatsoever: it’s understood that career writers often begin with small presses and move up to big ones. It’s also understood that to deal with the large presses, a writer will need an agent. Just as no one in professional baseball would expect a very gifted minor league player to remain with his original team when a major league club beckoned, it would actually surprise most publishing professionals if a serious writer DID stay with a very small press purely out of loyalty.

So from an agent’s POV, all your having a pre-existing relationship with a small publisher means is two things: first, that you have a successful track record of pleasing an editor (which is a selling point that he can use to try to pitch your work to the majors), and second, that there is already an editor at a press out there who is predisposed to read and admire your work (which means his job will be easier). This is going to make you a very attractive client prospect.

But will your publisher become annoyed if you shop your next book around to agents before you show it to them? Well, there certainly are unreasonably jealous people out there, but people who work for small presses also understand that it’s far from uncommon for a writer to start out at a small press and move up to a big one with the help of an agent. Actually, the more successful they are at promoting your first book, the more they could logically expect you to move onward and upward.

They know, in short, that your wanting to find an agent is not a reflection upon your relationship with them, but merely a practical attempt on your part to enhance your work’s visibility. If they are a credible house (and it sounds as though they are), this will have no effect upon your reputation whatsoever. Authors move from press to press all the time, without any hard feelings, and when well-meaning industry professionals genuinely respect an author, the last thing they want to do is to harm their future books’ chances of commercial success. In fact, if your subsequent books do well, the small press will benefit, because new readers will come looking for copies of your first book. Everybody wins.

Yes, I know: there is a LOT of talk on the conference circuit about writers being blacklisted, but actually, it doesn’t happen very often. In my experience, there are only three situations where presses tend to become mortally offended if their authors seek representation for their next books — and generally speaking, the mortally offended and the genuinely sociopathic are the only people you need to worry about bad-mouthing you. (I’m tempted to digress into diagnosing the motives of the people who have been threatening to sue over my memoir here, but I shan’t.)

What are these terrible instances? First, if it is a press that ONLY works with unagented authors, or who prefers to do so. Such presses are rare, but they do exist; it is undoubtedly cheaper to work with unagented writers. If this is their policy, however, they have set up a situation where their authors HAVE to leave them in order to pursue their careers. Consequently, they expect it.

When such a publisher becomes annoyed with an author for seeking representation, it is only because he was counting upon making more money on any given author before she moved up to the majors. But if a major press where you want to be, it just doesn’t make sense to stick with a press with that kind of policy anyway, does it?

The second instance is where the publication contract for the first book contained a right of first refusal clause over your next book. This is a fairly standard contractual provision, so you should check for it. In essence, it means that when you sold the first book, you agreed to let them look at it before any other publisher does. They already know that they like your writing (which means that it is not at all presumptuous for you to assume that they might want your next, incidentally), and they would rather not have to compete in order to retain you.

If you have such a clause in your first book’s contract, it would not prevent you from sending your next book out to agents. All it would mean is that any agent who did sign you would be legally obligated to show the book to your publisher before shopping it around. It just means that you would have to be honest with the agent about the obligation. You would land the agent, the agent would approach your publisher, and everyone would be happy.

The third situation — and honestly, one hears about it anecdotally far more than it occurs in real life — is where the editor who handled the first book has already heard about the next book and loved it, or has become friendly with the author to the extent that it never occurred to him that you might move on to another press, or who had just assumed that all of their authors are there for a lifetime, or who has fallen so deeply in love with you as to be beyond the reach of ordinary common sense. In short, these are instances where there is either a personal relationship between the author and the editor or publisher — or a dementia on someone’s part that there IS a personal relationship strong enough that it would transcend the norms of the industry.

Truly, there is absolutely nothing you can do about other people’s assumptions. If people at your press decide to be offended at your serving your work’s best interests, though, you might want to give some thought about whether this is the best place for your work in the long term. As an author, your top loyalty needs to be to your books, not to your publisher.

Since you say that you have a good relationship with the fine folks at your publishing house, though, you probably do not need to worry about this. If they’re reasonable people who know the industry, and you’ve been a dream to work with, chances are that they will be pleased if you do well with your next book.

However, if you are seriously worried, here is a close-to-foolproof method for avoiding insulting even the touchiest publishing type: flatter him or her by asking for advice. Send your editor an e-mail, saying that while obviously you would LOVE to have Small Publisher X print your next work, you’ve become aware that for the benefit of your overall writing career, it would make sense for your to seek an agent. Since ideally the editor will be working with any agent you might find, does the editor have any suggestions about whom to query?

This method has two benefits: it diffuses the situation (after all, you ARE being honest, so if the editor want to snap up your next book, s/he knows that s/he will have to take action, pronto) AND it potentially gives you that opportunity to send a query beginning, “Editor Y of Small Publisher X recommended that I contact you about representing my book…” Editors often have agents with whom they prefer to work, and vice versa. A recommendation from an editor will give you a definite advantage in the querying stage.

All that being said, I do think that writers worry too much about offending agents, editors, and publishers — or rather, that the writers who DO end up offending publishing professionals are seldom the ones who sit around worrying about it. The really offensive authors are the ones who don’t meet deadlines, or are rude about editing suggestions, or disappear for a year under the pretext of a rewrite, or don’t live up to promotional obligations, or who call their agents (or prospective agents) three times a week for updates. Trust me, nice writers like you who do everything in their power to be helpful and provide good books are not the ones whom editors and agents curse behind their backs. It’s the other ones, the ones who (I like to think, anyway) do not read my blog.

Remember, your publisher did not do you a FAVOR by publishing your book – your publisher published your book because the staff there thought it could make money and serve art doing it. However cordial your relationship with everyone there, it is in fact a business relationship. These are people who make their living off the talent of writers like you. Most of them are aware of it.

So why do almost all of us tiptoe around these people as though our very existence were cause for apology, although THEY live on OUR work? Well, it’s a pretty common reaction in a situation where one person holds disproportionate power over another.

Of course it is true that an offended agent tends not to sign the writer who offended her, any more than an affronted editor will rush to work with an agent with whom he’s just had a screaming fight. And naturally, you don’t want to impress an agent you want to sign you as a worrywart who will require constant attention from the moment the ink is dry on the contract. But as long as you are polite and respectful both before and after ink is put to paper, doing your job well and allowing them to do theirs, you will usually be fine.

Hope this helps, Moo. And keep up the good work, everybody!

The query checklist, part V: the mythical perfect query letter

Ah, a gorgeous Pacific Northwest summer day: the sun is out; the sky is blue, or rather, just starting to cloud over — and the writers of the Puget Sound are inside, away from it all, tapping away at their computers. All is right with the world.

Today will be the last installment in my series on polishing your query letter to a high gloss. I’m feeling a trifle rushed, since I know that many of you are in the throes of submitting your first 50 pages (or even, in some cases, the entire manuscript!) in the wake of recent conferences, so I want to get to first chapter revision as soon as possible. If any of you are going through synopsis trauma, leave a comment, and I shall do a post or two addressing your concerns.

All right, back to the querying checklist. Some of these questions may seem very basic — or even redundant, if you have constructed your query, as I advised a few days ago, from the constituent parts of your pitch. However, there is a LOT of advice on querying out there (almost all of it in that arrogant, you’re-an-idiot-if-you-don’t-listen-to-me tone that unfortunately seems to dominate the advice-to-unpublished-writers market), and a LOT of different versions of the so-called perfect query letter, so I want to make sure to hit the points that those cooking-mix perfect letters often miss.

For the record, I don’t believe that there IS such a thing as a universally perfect query letter, one that will wow every agent currently hawking books on the planet, still less a formula where you just add your book’s title and stir. It is logically impossible: agents represent different kinds of books, for one thing, so the moment you mention that your book is a Gothic romance, it is going to be rejected by any agent who does not represent Gothic romances. Simple as that.

More fundamentally, though, I do not accept the idea of a magical formula that works in every case. Yes, the format I gave you a few days ago tends to work well; it has a proven track record. However — and I hate to tell you this, because the arbitrary forces of chance are scary — even if it is precisely what your targeted agency’s screener has been told to seek amongst the haystack of queries flooding the mailroom, it might still end up in the reject pile if the screener or agent is having a bad day. If the agent has just broken up with her husband of 15 years that morning, it’s probably not the best time to query her with a heartwarming romance, for instance, even if that’s her specialty; if an agency screener has just blistered his tongue by biting too quickly on a microwaved knish, it’s highly unlikely that any query is going to wow him within the next ten minutes, even if it were penned by William Faulkner, Toni Morrison, and William Shakespeare in an unprecedented show of time-traveling literary collaboration. No writer, however gifted, can win in such a situation.

My point is, there will always be aspects of querying success that you cannot control, and you will be a significantly happier writer in the long run if you accept that there is inevitably an element of luck involved.

Frankly, this took me quite a long time to accept myself. I once received a rejection from an agent who had hand-written, “This is literally the best query letter I have ever read — but I’ll have to pass” in the margins of my missive. I was flabbergasted. Had the agent just completed a conference call with every editor in the business, wherein they held a referendum about the marketability of my type of novel, voting it down by an overwhelming margin? Had she suddenly decided not to represent the kind of book I was presenting due to a mystical revelation from the god of her choice? Or had the agent just gotten her foot run over by a backhoe, or just learned that she was pregnant and couldn’t take on any more clients, due to imminent maternity leave, or decided to lay off half her staff due to budget problems?

Beats me; I’ll never know. But the fact is, whatever was going on at that agency, it was utterly beyond my control. Until I am promoted to minor deity, complete with smiting powers and telekinetic control of the mails, I just have to accept that I have no way of affecting when my query — or my manuscript, or my published book — is going to hit an agent, editor, reviewer, or reader’s desk.

My advice: concentrate on the aspects of the interaction you can control. On to the checklist.

(10) Have I mentioned the book category?
I discussed this last month, in connection with your verbal pitch, but it bears repeating here: like it or not, you do need to use some of your precious querying space to state outright what KIND of a book it is. You’d be surprised at how few query letters actually mention whether the work being pitched is fiction or nonfiction — and how many describe the book in only the most nebulous of terms. (Hint: this is not a context in which the phrase “sort of” should appear.)

This is a business run on categories, people: pick one. Tell the nice agent where your book will be sitting in a bookstore, and do it in the language that people in the publishing industry understand. Any agent will have to tell any editor what category your book falls into in order to sell it: it is really, really helpful if you are clear about it upfront.

Since I posted on this fairly recently (June 29 and 30, now available on this very site! I am transferring the archives as fast as I can.), I shall not run through the available categories again. If you’re in serious doubt about the proper term, dash to your nearest major bookstore, start pulling books similar to yours off the shelf in your chosen section, and look on the back cover: most publishers will list the book’s category either in the upper left-hand corner or in the box with the bar code.

Then replace the books tidily on the shelf, of course. (Had I mentioned that I’m a librarian’s daughter? I can prove it, too: Shhh!)

(11) Have I avoided using clichés?
You’d think that this one would be self-evident, wouldn’t you? However, there can be a fine line between a hip riff on the zeitgeist and a cliché. When in doubt, leave it out, as my alcoholic high school expository writing teacher used to hiccup in my cringing ear. (Long story.)

Why? Well, many people in the publishing industry have a hatred of clichés that borders on the pathological and, like any tigers you might happen to meet in the wild, it’s best not to provoke them. “I want to see THIS writer’s words,” some have been known to pout (agents, not tigers), “not somebody else’s.” Don’t tempt these people to pounce; this is not the place to try to be cute. Cut anything from your query and submission packets that has even the remotest chance of being mistaken for a cliché.

(12) Have I listed my credentials well? Do I come across as a competent, professional writer, regardless of my educational level or awards won?
Truthfully, unless you are writing a book that requires very specific expertise, most of your credentials will not actually be relevant to your book. But do say where you went to school, if you did, and any awards you have won, if you have. If you are a member of a regularly-meeting writers’ group, mention that, too: anything that makes you sound like a serious professional is appropriate to include.

If you have any background that aided you in writing this book, you need to make sure you mention it in your query letter. Period. Even your camp trophy for woodworking can be a selling point, in the proper context.

(13) Have I made any of the standard mistakes, the ones about which agents often complain?
Here is one of those reasons to attend writers’ conferences regularly: they are one of the best places on earth to collect lists of agents and editors’ pet peeves. Referring to your book as “a fiction novel” is invariably on the top of every agent’s list; in point of fact, all novels are fiction. Waffling about the book category is also a popular choice, as are queries longer than a single page. Any or all of these will generally result in the query being tossed aside, unread.

In seeking to stick to the single-page limit, however, do not fall into the opposite trap of margin-fudging or using an ultra-small typeface to make it so. As someone who spends her days reading thousands upon thousands of manuscript pages in 12-point type, I can tell you with absolute confidence: anyone who has screened queries for more than a week will be able to tell at a glance if you have shrunk the typeface or margins.

(14) Does my query letter read as though I have a personality?
I have found that this question almost invariably surprises writers who have done their homework, the ones who have studied guides and attended workshops on how to craft the perfect query letter. “Personality?” they cry, incredulous and sometimes even offended at the thought. “A query letter isn’t about personality; it’s about saying exactly what the agent wants to hear about my book.”

I beg to differ. The fact is, the various flavors of perfect query are pervasive enough that an relatively observant agency screener will be familiar with them all inside of a week. In the midst of all of that repetition, a textbook-perfect letter can come across as, well, unimaginative. In a situation where you are pitching your imagination and perceptiveness, this is not the best impression you could possibly make. A cookie-cutter query is like a man without a face: he may dress well, but you’re not going to be able to describe him five minutes after he walks out of the room.

Your query letter needs to sound like you at your very best. You need to sound professional, of course, but if you’re a funny person, the query should reflect that. If you are a person with quirky tastes, the query should reflect that, too. And, of course, if you spent your twenties and early thirties as an international spy and man of intrigue, that had better come across in your query. Because, you see, a query letter is not just a solicitation for an agent to pick up your book; it is a preliminary invitation to an individual to enter into a long-term relationship with you.

I firmly believe that there is no 100% foolproof formula, my friends, whatever the guides tell you. But if you avoid the classic mistakes, your chances of coming across as an interesting, complex person who has written a book worth reading goes up a thousandfold.

Keep up the good work!

The query checklist, part IV: work that body!

For the past few days (interspersed with other business), I have been urging you to take a long, hard look at your query letter, to make sure that you are projecting the impression that you are an impressively qualified, impeccably professional writer waiting to be discovered — as opposed to the other kind, who in agents’ minds are legion. Oh, and that your book is interesting, too. So pull up or print up your latest query letter (or the one derived from your pitch via yesterday’s blog), and let’s ask ourselves a few more probing questions before we pop that puppy in the mail, shall we?

Everybody comfortable? Good. Let’s promote the heck out of your book.

First, please read the entire letter aloud, so it is clear in your mind — and to catch any lapses in logic or grammar, of course. I don’t care if you did it yesterday: do it again. And again and again. And if you don’t read it aloud one final time between when you are happy with it on your computer screen and when you apply your soon-to-be-famous signature to it… well, all I can do is rend my garments and wonder where I went wrong in bringing you up.

All right, I’ll hop off the Mediterranean guilt wagon now. (My mother’s favorite joke — Q: how many Mediterranean mothers does it take to screw in a lightbulb? A: None. “Don’t mind me; I’ll just sit here in the dark, while you do what you want…”) Resuming the checklist from the day before yesterday:

(6) Is my brief summary of the book short, clear, and exciting? Have I said what the book is ABOUT?
Frequently, authors get so carried away with the premise of the book that they forget to mention the theme at all. Or they try to cram the entire synopsis into the query letter. Given that the entire query letter should never be longer than a page, your summary needs to be very short and sweet, just like your hallway pitch.

If you’re worried about leaving out salient points, here’s an idea: include the synopsis in your query packet. While you have an agency screener’s attention, why not have a fuller explanation of the book available right there in the envelope? That’s 3-5 entire glorious pages to impress an agent with your sparkling wit, jaw-dropping plot, and/or utterly convincing argument.

Including it will free you to concentrate on the point of the query letter, which is to capture the reader’s attention, not to summarize the entire book. In this context, you honestly do have only have 3-5 sentences to grab an agent’s interest, so generally speaking, you are usually better off emphasizing how interesting your characters are or premise is, rather than trying to outline the plot.

Still tempted to spend the entire page recounting plot twists? Okay, let’s step into an agency screener’s shoes for a minute. Read these two summaries: seriously, which would make you ask to see the first fifty pages of the book?

“Basil Q. Zink, a color-blind clarinetist who fills his hours away from his music stand with pinball and romance novels, has never fallen in love — until he met Gisèle, the baton-wielding conductor with a will of steel and a temper of fire. But what chance does a man who cannot reliably make his socks match have with a Paris-trained beauty? Ever since Gisèle was dumped by the world’s greatest bassoonist, she has never had a kind word for anyone in the woodwind section. Can Basil win the heart of his secret love, without compromising his reputation as he navigates the take-no-prisoners world of the symphony orchestra?”

Clear in your mind? Now here is entry #2:

“BATON OF MY HEART is a love story that follows Basil Q. Zink, whose congenital color-blindness was exacerbated (as the reader learns through an extended flashback) by a freak toaster-meets-tuning-fork accident when he was six. Ever since, Basil has hated and feared English muffins, which causes him to avoid the other boys’ games: even a carelessly-flung Frisbee™ can bring on a pain-filled flashback. This traumatic circle metaphor continues into his adult life, as his job as a clarinetist for a major symphony orchestra requires him to spend his days and most of his nights staring at little dots printed on paper. Life isn’t easy for Basil. Eventually, he gets a job with a new symphony, where he doesn’t know anybody; he’s always been shy. Sure, he can make friends in the woodwind section, but in this orchestra, they are the geeks of the school, hated by the sexy woman conductor and taunted by the Sousaphonist, who is exactly the type of Frisbee™ tossing lunkhead Basil had spent a lifetime loathing. The conductor poses a problem for Basil: he has never been conducted by a woman before. This brings up his issues with his long-dead mother, Yvonne, who had an affair with little Basil’s first music teacher in a raucous backstage incident that sent music stands crashing to the ground. Basil’s father never got over the incident, and Basil…

Okay, agency screener: how much longer would you keep reading? We’re all the way through a lengthy paragraph, and we still don’t know what the essential conflict is!

(7) Is my summary paragraph in the present tense?
This is one of those industry weirdnesses: one-paragraph summaries, like pitches, are always in the present tense. Even if you are describing events that happened before the fall of the Roman Empire. Go figure. I don’t make the rules; I just tell you about them.

The only major exception is, interestingly enough, memoir, probably because it simply doesn’t make sense for an adult to say: “Now I am six, and my father tells me to take out the garbage. But I don’t want to take out the garbage, and in a decision that will come back to haunt me in high school, I choose to bury it in the back yard.” It’s confusing to a sane person’s sense of time.

(8) Does my summary paragraph emphasize the points that will make the book appeal to my target audience?
Since a query letter is, at base, a marketing document (and I do hope that wasn’t a surprise to you; if so, where oh where did I go wrong, etc.), it should be readily apparent to anyone who reads it what elements of the book are most likely to draw readers in your chosen genre. One of the most common mistakes made in summary paragraphs is to confuse vague statements about who might conceivably buy the book with specific, pithy descriptions of what in the book might appeal to the market you’ve already identified in your first paragraph. Compare, for instance:

“CANOE PADDLING MAMAS is designed to appeal to the wild, romantic adventurer in every woman. Set along the scenic Snake River, well known to whitewater rafters, the story follows two women in their journey through fast water and faster men,” with

“Caroline Bingley (26) and Elizabeth Bennet (20) are floating down a lazy river, the sun baking an uneasy outline around their barely-moving paddles. Suddenly, the rapids are upon them — as is a flotilla of gorgeous, shirtless, intertube-navigating men. When a violent hailstorm traps them all in a dank, mysterious cave that smells of recently-departed grizzly bear, shivering in their thin, wet clothes, tempers flare — and so does romance.”

Okay, cover up those last two paragraphs, and take this pop quiz: what do you remember most from the first? Anything specific, after the second? Now what do you remember about the second? As a writer, I’m betting that the image that popped first into your mind was that floating phalanx of nearly naked hunks.

Tell me, if you were an agent handling romances, which image would impress you as being easiest to market to outdoorsy heterosexual women? I rest my case.

Okay, try to shake that image from your mind now, so we can move on. No, seriously.

The other reason that the second summary is better is that it echoes the tone of the book. If you have written a steamy romance, you’d better make sure that your summary is sexy. If it’s a comedy, make sure there’s at least one line in the summary that elicits a chuckle. If it’s a horror novel, make sure it’s creepy. And so forth.

(9) Wait — have I given any indication in the letter who my target audience IS?
Most query letters include no reference whatsoever to the target audience, as though it were in poor taste to suggest to an agent that somebody somewhere might conceivably wish to purchase the book being pitched. Call me mercenary, but I think that is rather foolish in a marketing document, don’t you? If an agent is going to spend only about thirty seconds on any given query letter before deciding whether to reject it out of hand, is there really time for her to think, “Hmm, who will buy this book?”

No extra credit for guessing the answer to that one: no. Tell her.

Have a nice weekend, everybody, especially those of you who are going to be floating down the some wild, largely unexplored river with scantily-clad men who obviously spend a suspiciously high percentage of their time at the gym. As for me, I shall be right here, as I so often am, working on my next novel. Don’t mind me; I’ll just sit here in the dark. Go have your fun.

Keep up the good work!

The query checklist, part III: the jigsaw puzzle approach to success

I got so excited going through the red flags that often turn up in query letters that I neglected to point out something that those of you doing it for the first time might very much like to know: if you have been reading my blog since, say, mid-June, you probably already have the constituent part of an excellent query letter written, or at least conceived. You just need to put the parts together.

Was that a great collective “Huh?” I just heard out there, or a gigantic sigh of relief?

Honeys, it’s true: if you went through all of the steps I suggested for developing your conference pitch, you can use them to construct a professional-looking query letter. And if you didn’t, check out this nifty new function: if you select the Pitching Tips category on the right-hand side of the page, it will pull up the relevant archived blogs. How cool is THAT? (And okay, I’ll admit it: I stayed up late last night, posting the relevant back blogs, so they would be there for today.)

Cast your mind back to those thrilling days of a few weeks ago, when you watched wide-eyed as my blog walked you through the dark and mysterious waters of your book’s category (blogs of June 29 and 30), identifying your target market (July 1), coming up with several selling points (July 2), inventing a snappy keynote statement (July 3), pulling all of these elements together into the magic first 100 words (July 4), and giving an overview of the central conflict of the book (the elevator speech, July 5 and 6). Then finally, after a long, hot week toiling our way up a very steep learning curve, we pulled it all together with the pitch proper (July 7).

Think about how you constructed your two-minute verbal pitch. First, you began with the magic first hundred words: “Hi, I’m (YOUR NAME), and I write (BOOK CATEGORY). My latest project, (TITLE), is geared toward (TARGET MARKET). See how it grabs you: (KEYNOTE).” Then, with nary a pause for breath, you launched into a brief overview of the book’s primary conflicts or focus, using vivid and memorable imagery. In other words, you would follow the first 100 words with your elevator speech. But to add a little piquant twist, and to make your work come across as memorable, you took fifteen or twenty seconds to tell one scene in vivid, Technicolor-level detail. Then, to tie it all together, you would tell the agent that you are excited about it because of its SELLING POINTS that will appeal to its TARGET MARKET.

Ah, those were the days, weren’t they?

I have a little secret to share with you: the query letter is a written formal pitch. So if you boiled your book down into the formula above (or some other that worked for you) for the conference, I’m here to tell you that you already have a very solid query letter floating around in that pretty little head of yours. And you know what? If you gave that pitch even ONCE successfully, you already have a proof positive that it’s a darned good query letter, one that at least one agent found appealing.

Go ahead; pat yourself on the back for that. I can wait.

Naturally, taking all of these constituent parts and arranging them in a single-page (single-spaced, 1-inch margins; no cheating, please) query letter in Times, Times New Roman, or Courier (hey, you want the typeface to match the manuscript’s, right?) on quite nice, bright white paper is going to take a spot of editing, but I’m confident that you have it in you. Here is a structure that I have found effective:

Header (for those of us who don’t have preprinted letterhead easily available), centered: your name, your address, your phone number, your e-mail address. This information should sound very familiar indeed: it’s the contact information on your title page.

The date is a nice touch, then the agent’s name and address. “Dear Ms. Specific Agent,” please, not “To Whom It May Concern” or “Dear Sir/Madam.” If you are unsure whether that cryptic first name in the agency listing refers to a man or a woman, call the agency and ask.

Then comes your first paragraph. As I have been discussing how you should open over the last few days, I suspect you already have that cold. But if you need a jump start, it might conceivably run something like this: “I enjoyed hearing you speak at the recent PNWA conference/Since you so ably represented Anne Boleyn’s recent book, THAT DARNED HENRY,” or some other appropriately flattering but dignified identifying remark, “and since you are seeking (insert specific preference expressed at conference here), I believe you will be interested in my (BOOK CATEGORY), (TITLE), geared toward (TARGET MARKET).”

Sounding a little like your first hundred words, isn’t it? And you were comfortable with that, right? So you should breeze through what’s coming next:

Second paragraph: ELEVATOR SPEECH. If you have room, you can include a sentence or two describing that nifty, vivid image you used in your verbal speech here. Remember, specifics are almost always more memorable than generalities, so do make your image as crisp as possible in your query reader’s mind.

Paragraph Three (or Four, if the elevator speech looks better split in two): some permutation of: “I am excited about this project, because of its SELLING POINTS that will appeal to its TARGET MARKET.” This is the proper place to include previous publications or awards, if any — but hey, you knew that, didn’t you, because those were featured prominently on your list SELLING POINTS?

The next paragraph can be all business, something along the lines of: “Thank you for taking the time to consider my project. I am seeking an agent with whom to build a long-term working relationship, and I would be delighted to send you all or part of the manuscript for your perusal. I am enclosing a SASE, for your convenience, and I look forward to hearing from you soon.”

There, now, that wasn’t so bad, was it? If you can manage to fit all of that onto a single page, and can affix your John Hancock to it, you will have yourself a mighty fine query letter. Hooray!

Of course, there are many, many other ways you can structure this information, but I can tell you from experience that this format works awfully darned well. But please, those of you veterans of the querying wars out there: if you have formats and clever techniques that have worked for you, please post a comment and share them!

Isn’t it nice when you can reach into your writer’s tool bag and find there everything you need for the task at hand? Let me know how the querying works out for you, and keep up the good work!

Let’s talk about this: querying fears, submission terrors, and coping mechanisms

In the interest of promoting community, I am establishing a new periodic series on this blog: Let’s Talk About This. In these, I will propose an issue, and any or all of you can share your views on it via the comments function, to get a conversation going. There are so very many issues that writers seldom get a chance to discuss with other writers — we are an isolated breed — that I am very excited about the prospect of our being able to chat about them here.

The first topic: What fears, reasonable and unreasonable both, assail you while you are getting ready to send out query letters? Are the qualms different when you’ve actually met the agent you’re querying — better, worse, the same? If you’re submitting requested materials, are your fears different than when you are cold-querying? How do these fears affect your day-to-day life? And, finally, have you found coping mechanisms to deal with these fears effectively?

I’ll start the ball rolling: back in my querying days, I developed a nearly pathological fear of the mailbox. I knew it was irrational, but after all, it was the first place I saw every rejection I got, right? I did not think it would suddenly develop fangs and devour me like something in a child’s nightmare, but I did start to feel that its depths were a den of rejection. Over time, I just learned that if I had queries out and circulating (i.e., most of the time), I should delegate picking up the mail to someone else in the household.

Your turn. Let’s talk about this

The query checklist, part II: feeding our furry friends

I am presently being overrun by raccoons. Baby ones, four of them, along with their parents and a mangy beast who appears to be their dissipated adopted uncle, or perhaps just The Raccoon Who Came To Dinner, a houseguest our resident raccoon family is just too polite to evict. The babies think I am the Goddess of Cat Food, and will scratch on my back door after they have eaten up all of the food our outdoor kitty was not swift enough to gobble up first, to demand more. Why do we feed them? Well, most of our neighbors have concreted-over yards (for reasons that escape me; in my experience, fallen rain needs to go somewhere after it hits the ground), but our yard is largely wild. Thus, we get a disproportionate share of the neighborhood’s wildlife traipsing through our yard.

The raccoon parents were born under our deck, and know me of yore as the Queen of the Kibble from their childhoods. They pick up each piece of kibble between their long front paws and nibble it daintily, like the well-bred critters that they are. The babies, on the other hand, almost spherical with fur except for tiny pointed ears and stripy little tails shaped like isosceles triangles, are ravenous little maulers, indiscriminately shoving everything they can manage to pick up into their sweet little maws: kibble, the edge of the doormat, small rocks, their siblings’ tails. When they discover a non-foodstuff in mid-chew, they blithely discard it and eagerly snatch up the next thing, hoping it will be something that they will want to ingest this time.

So you see, my friends, my back yard is run identically to the publishing industry. Like many experienced agents and editors, Mama and Daddy Raccoon have a very strong preconceived notion of what they want, and do not pay the slightest attention to anything, however tempting, that does not conform to their idées fixes of what they should consume. The babies are like agents new to the biz, or ones afraid that the next bestseller will pass them by: they will bite on anything and everything once, only to spit it out quickly and move on to the next thing. (See why you should consider querying the less experienced agents from time to time, as well as the big names?)

I mention this, because I have been talking lately to quite a few writers who were feeling dispirited by having been brushed off by agents and editors to whom they pitched at a recent conference that shall remain nameless, or rejected via form letter for the fiftieth time. Please, if the Mama Raccoon you had set your heart on picking up your work did not recognize it as her preferred brand of kibble, do not take it as proof positive that your work is not palatable. Take it as a sign that your pitch or query did not fit the masked one’s preconceived notions, and move on to find an agent who has been dreaming of exactly your flavor of book.

But to do that, you will need to make sure that your query letter is very nummy indeed. On with the checklist of red flags to avoid:

(4) Do I make it clear in the first paragraph of the letter why I am writing to this particular agent — or does it read as though I could be addressing any agent in North America? If I met this agent or editor at a conference, or am querying because I heard him/her speak at one, do I make that obvious immediately?

Agents complain vociferously and often about queries that read as though the writer simply used a mail merge to address letters to every agent listed on a particular website or in a given guide. There are hundreds and hundreds of literary agents — why did you choose this one, out of all others, to query?

Most agents are proud of their work: if you want to get on their good side, show a little appreciation for what they have done in the past. If the agent you are querying has represented something similar to your work in the past, definitely mention that in your query letter. As in, “Since you so ably represented X’s book, I believe you may be interested in my novel… Trust me, this kind of personal recognition makes the garden-variety agent’s furry little ears perk up instantly.

I picked up this little trick not at writers’ conferences, but in my former incarnation as an academic. When a professor is applying for a job, she is subjected to a form of medieval torture known as a job talk. Yes, she is expected to give a lecture in front of the entire faculty that is thinking of hiring here, all of whom are instructed in advance to jump on everything she says with abandon, but she is also expected to have brief private meetings with everyone on the faculty first. Think of it as going through a series of 20 or 30 interviews with authors who think simply everyone in the universe has read their work. If you’re the job candidate, you’d better have at least one pithy comment prepared about each and every faculty member’s most recent article, or you’re toast. And that’s even before the department chair slips the senior graduate students a few bucks to take you out, get you drunk, and worm your other prospective job offers out of you.

Gee, I can’t imagine why I didn’t want to remain in academia.

I had lunch this very day with a writer who just used this method in a pitch with triumphant success. The agent was blown away that the writer had taken the time to find out whom she represented and do a little advance reading. There are many ways to find out what an agent has represented. Check the acknowledgments of books you like (authors often thank their agents), or check the agency’s website to see whom the agent represents. There are several online search engines that will permit you to enter an author’s name and find out who represents him; I use Publishers’ Marketplace, as it is so up-to-date on just-breaking sales news.

If all else fails, call the book’s publisher, ask for the publicity department, and ask who the agent of record was for the book in question; legally, they must tell you, due to some obscure quirk of jurisprudence that I have never been able to track down. In any case, they will tell you, even if the book came out decades ago. I once had a charming conversation with an editor at a small Midwestern press, who confided to me that when she had acquired the book about which I was inquiring, the author did not yet have an agent. Sensing an opportunity, I promptly pitched my book to her — and she asked me to send her the first fifty pages right away.

Alternatively, if you have heard the agent speak at a conference, read an article she has written in a writer’s magazine, or even just noticed that your favorite author thanked her in the acknowledgments of a book you liked, mention that in the first line of your query letter. If you have no such personal reason, be polite enough to invent a general one: “Since you represent literary fiction, I hope you will be interested in my novel…”

(5) Is the first paragraph of my query compelling? Does it get to the point immediately? If I were an agency screener, would I keep reading into the next paragraph?

I am dwelling upon the first paragraph of the query letter because — oh, it pains me to be the one to tell you this, if you did not already know — countless query letters are discarded by agents every day based upon the first paragraph alone. Think about it: if you had to get through 200 queries before the end of the afternoon, would you keep reading if the first paragraph were not promising?

Oh, yes, you SAY you would. But honestly, would you?

Take a good, hard look at your first paragraph, and make sure it is one that will make the agent want keep reading. (Yes, even if this is an agent to whom you are sending requested material.) Cut to the chase. All too often, when writers do not make their intentions clear up front — say, by neglecting to mention the book category — the letter simply gets tossed aside after the first paragraph. (This is the reason I advise against e-mail queries, incidentally, except in the case of agents who specifically state they prefer them over the paper version: it’s too easy to delete an e-mail after reading only a line or two of it.)

Tomorrow, I shall deal with the questions you might want to ask about subsequent portions of your query letter — and yes, I know that it seems impossibly nit-picky to concentrate this hard upon a page of text that isn’t even in your book. I’m just trying to save you some time, and some misery — and a whole lot of rejection. Remember, one of the primary purposes of the query letter is to identify your work as something that the raccoon reading it will instantly recognize as her favorite filet mignon.

Keep up the good work!

The query checklist, part I, and some new ground rules

I’m going to start with some good news today: blog reader Soyon Im has just taken 5th place in the MySpace short memoir contest! Way to go, Soyon! And the rest of you, please: write in to share your triumphs, so we can all enjoy the vicarious thrill.

From that high note, let me move on to a little housekeeping. Since we are starting a new blog relationship here, it is probably a good time to establish some new ground rules. Because my old blog at the PNWA was not, to put it mildly, set up to encourage reader input, the standard way for readers to ask me questions was to send me an e-mail. This was not very efficient; in fact, especially in the days leading up to the conference, it was quite time-consuming for both asker and replier.

So here is my first request: if you have a question you would like me to answer, please post it as a comment here, rather than sending it to my e-mail (or calling). That way, everyone can benefit from learning the answer, and I won’t end up answering the same question twenty times individually. And since we now have a forum where we can discuss topics of common interest, other readers can ask follow-up questions, or tell me how wrong I am, or make any suggestions they want. It will be much better, I think, for everybody.

Second, please do not send me query letters, synopses, or manuscript excerpts, asking for my feedback. I love seeing what my readers are writing, but if I read all of the samples I receive, I simply would not have time to write the blog (or write, or work, or sleep). I am a working writer and editor, and like everybody else, my time is limited to a mere 24 hours per day. Besides, my editors’ guild frowns upon its members providing editing services for free, even casually. I am posting a link to the Northwest Independent Editors’ Guild today, to make it easier for readers who want professional editing to hook up with a good freelance editor.

Third — and I hope that this won’t be an issue for very much longer — please do not ask me to give updates or explanations about why I am no longer blogging for the PNWA. I understand that many of you are curious, but frankly, I do not anticipate that I will ever know for sure what happened. I would much rather use my limited time and energy (the above-mentioned scant 24 hours/day) concentrating on you, my readers, than looking backward. If you really, really want to find out more, please feel free to contact the PNWA directly and ask. In this space, I would really, really, REALLY like for all of us to get back to the work we love.

In that spirit, let’s get back to query letters. As I mentioned yesterday, I think it is a good idea to have several out at a time, rather than only one, and to send out a new one the very day a rejection comes in. That way, you can do something constructive in response to that silly form letter, rather than letting the negative feelings sink into your psyche long enough that you start to believe them yourself.

As I have said before, no matter how much an agent may insist that “there’s no market for this right now” or “there’s not enough money to be made with this book,” and no matter how prominent that agent may be, ultimately, a rejection is one person’s personal opinion. Accept it as such, and move on.

But before you do, make sure that your query does not contain any red flags that might be preventing your work from getting a fair reading. Unfortunately, many writers automatically assume that it’s the idea of the book being rejected, rather than a bland querying letter or a confusing synopsis. Or, still more hurtful, that somehow the rejecting agents are magically seeing past the query to the book itself, decreeing from without having read it that the writing is not worth reading — and thus that the writer should not be writing. This particular fear leaps like a lion onto many aspiring writers, dragging them off the path to future efforts: it is the first cousin that dangerous, self-hating myth that afflicts too many of us, leading to despair, the notion that if one is REALLY talented, the first draft, the first query, and the first book will automatically traject one to stardom.

It almost never works like that: writing is work, and part of that work is being persistent in submitting your work.

Instead of listening to the growls of the self-doubt lion, consider the far more likely possibility that it is your marketing materials that are being used as an excuse to reject your queries. If you can ever manage to corner someone who has worked as an agency screener for more than a day, believe me, the FIRST thing she will tell you about the process is that she was given a list of red flags to use as rejection criteria for queries. And, oddly enough, many of these criteria are not about the book project at all, but the presentation of the submission packet.

The single most common culprit, believe it or not, is typos. Read over your query letter, synopsis, and first chapter; better still, read them over AND have someone you trust read it over as well, checking for logical holes and grammatical problems. The best choice for this is another writer, ideally one who has successfully traversed the perils of the agent-finding ravine already. Writing groups are also tremendous resources for this kind of feedback, as are those nice people you met at a conference recently.

Remember, we’re all in this together; let’s help one another out.

As long-time readers of my blogs are already aware, I STRONGLY advise against using your nearest and dearest as your proofreaders, much less content readers. As much as you may love your mother, your spouse, and your best friend, they are, generally speaking not the best judges of your writing, unless they have won a Nobel Prize in Literature recently. And often not even then. Look to them for support and encouragement, not for technical feedback. Find someone whose opinion you trust — did I mention those great writers you met at a conference? — and blandish him into giving your query letter and synopsis a solid reading.

Lest you think I am casting unwarranted aspersions upon your mother, your spouse, or your best friend, let me add that my own fabulous mother spent her twenties editing the work of Philip K. Dick; she is one of the best line editors I have ever seen, in my professional opinion, but as she is my mother, I would never dream of using her as my only, or indeed even my primary, feedback source. That doesn’t stop her from compulsively line editing while she reads my work, of course, as I do for hers — years of professional editing causes a particular type of myopia that prevents one from ever reading again without brandishing a vicious pen that attacks margins with the intensity of a charging rhinoceros — but I respect my work enough to want first reader feedback from someone who has not been a fan of my writing since I wrote my first puppet play, ALEXANDRA MEETS DRACULA, in kindergarten. (Alexandra wins, by the way.)

As always, make sure that you read everything in hard copy, not just on a computer screen; the average person reads material on a screen 70% faster than the same words on a page, so which method do you think provides better proofreading leverage? Uh-huh. Once you have cleared out any grammatical or spelling problems, and made sure your submission pieces say what you thought they were saying (you’d be surprised how many don’t), sit down with yourself and/or that trusted first reader and ask the following questions:

(1) Is my query letter polite?
You’d be amazed at how often writers use the query letter as a forum for blaming the agent addressed for prevailing conditions in the publishing industry, up to and including how difficult it is to land an agent. In my humble opinion, lecturing a virtual stranger on how mean agents are is NOT the best tack to take when trying to make a new friend who happens to be an agent. But hey, I could be wrong.

I’ve seen some real lulus. My personal favorite began, “Since you agents have set yourself up as the guardians of the gates of the publishing world, I suppose I need to appeal to you first…” A close second: “I know that challenging books seldom get published these days, but I’m hoping you’ll be smart enough to see that mine…”

Remember, even if you met an agent at a conference (or via a recommendation from a client) and got along with him as though you’d known each other since nursery school, A QUERY IS A BUSINESS LETTER. Be cordial, but do not presume that it is okay to be overly familiar. Demonstrate that you are a professional writer who understands that the buying and selling of books is a serious business. After hours staring at query letters filled with typos and blame, professional presentation comes as a positive relief.

(2) Does my letter sound as though I am excited about this book, or as if I have little confidence in the work? Or does it read as though I’m apologizing for querying at all?
We all know that writing query letters (or, still worse, sending them out in droves) is no one’s idea of a good time. Well, maybe a few masochists enjoy it (if they’re really lucky, they can give themselves a paper cut while they’re at it), but the vast majority of writers hate it, hate it, hate it. Which, unfortunately, can translate on the page into sounding apprehensive, unenthusiastic, or just plain tired. Understandable, but not the best way to pitch your work. Try to sound as upbeat in your 17th query letter as in your first.

While it is a nice touch to thank the agent at the end of the query for taking the time to consider your work, doing so in the first paragraph of the letter and/or repeatedly in the body can come across as a tad obsequious. Begging tends not to be helpful in this situation. Remember, reading your query is the agent’s (or, more likely, the agent’s assistant’s) job, not a personal favor to you.

(3) Does my book come across as marketable, or does it read as though I’m boasting?
In my many, many years of hanging out with publishing types, I have literally never met an agent who could not, if asked (and often if not), launch into a medley of annoyingly pushy, self-aggrandizing query letter openings he’s received. Trust me, they’ve already seen their share of, “This is the greatest work ever written!”, “My book is the next bestseller!”, and “Don’t miss your opportunity to represent this book!”

Trust me, it doesn’t work.

So how do you make your work sound marketable? By identifying the target market clearly, and demonstrating (preferably with statistics) both how large it is and why your book will appeal to that particular demographic. (For tips on how to do this, please see my late June — early July posts on pitching — now available on this very website! — especially those on identifying your target market and selling points. See, all of the skills you have been learning DO tie together in the end.)

Tomorrow, I shall move on with the red flag checklist. In the meantime, keep up the good work!

The post-conference query

I know a lot of you intrepid hallway pitchers out there are feverishly reworking your first 50 pp. (or, as some readers of my old blog wrote in to report, entire manuscripts! Hooray!) to send out to the agents and editors who requested them at recent conferences that shall remain nameless, but today, I would like to talk about how to handle those slippery folk whom you never managed to buttonhole, despite your best efforts. (Rumor has it that a few of the agents who attended the PNWA conference — oops — were blessed with prodigious bladders and scant appetites, so they were seldom seen in the hallways.) In short, today is going to be all about post-conference querying.

As I mentioned yesterday, I believe it is ALWAYS legitimate to use an agent’s having appeared at a writers’ conference as a personal invitation to query — in theory, they would not be there if they were not looking to sign new authors, right? (This is not always true in practice, but hey, for the sake of argument, let’s assume it is, just for today.) So if you so much as saw the agent’s name on a conference program, go ahead and write “CONFERENCE NAME” in gigantic letters on the outside of the envelope, and begin your query letter with, “I so enjoyed hearing you speak at the recent XX conference, and based upon what you said, I believe you will be interested in my book…” These are both legitimate tricks of the trade to get your submission read more quickly.

Do be sure before you lick the envelope, of course, that the agent in question actually DID speak at the conference you mention. At the recent PNWA conference (I give up), not all of the advertised agents (or the keynote speaker, I’m told) were able to show up, for various reasons. Does this mean these fine folks are not available for querying? Heavens, no. If you were interested in, say, Arielle Eckstut or Jandy Nelson, the outside of your query envelope should be handled exactly in the same way as the one described above, but your query letter should begin with some permutation of, “I was so sorry to have missed seeing you at the recent PNWA conference, because I believe that my book will interest you…”

I hear some of you murmuring out there, and who could blame you? “Why is Anne harping so much on the outside of the envelope,” I hear disgruntled voices whispering, “when it’s the quality of the submission within that will determine whether the agent will want to see more? And hasn’t Anne been impressing upon us for a year now that the first person to read ANY submission to an agency, be it requested chapters or a query, is generally a screener, and not the agent herself? If the agent is not going to see the outside of the envelope, why does it matter what it looks like?”

Reasonable questions, all. To understand, let me take you inside the average Manhattan-based agency, once that receives 800+ queries per week. I think it is safe to say that the excellent employees of the US Postal Service harbor some resentment toward agencies, because of all that heavy, heavy paper some luckless mail carrier must deliver every day. Once there, it is all dumped on the desk of a screener, often an intern (translation: this person may not even be paid to be there; he just wants to be an agent some day, and is collecting some résumé candy. If he is paid, it’s a pittance.). Let’s call him George, and assume that his unhappy lot is to decide which 2% out of this morass of pleas should be passed on to his (paid) superiors at the agency.

Got that image firmly in your mind? Good. Now think about the moment when your query letter first touches George’s damp fingertips. Since he is a bright boy (he’s a junior majoring in English Literature at Columbia, and he has NO idea how he is going to manage to pay off his student loans, if all of his early agency jobs pay as poorly as this one — and in all probability, they will.), obviously, the first thing George does when he receives a new mail delivery is to pull out everything marked REQUESTED MATERIALS: that goes into the top-priority pile. Then there is everything else, opened in the order that his hand happens to fall upon it.

Note that George is already scanning the outside of the envelopes, looking for clues as to what magic awaits within. Any envelope with a clear indication is going to make his life easier, right?

And that, dear friends, is going to get your query placed in a read-first pile, even if the agent who attended the conference did not (as some do) order George and his ilk to set all of the conference attendees’ queries aside into a special pile. After all, 98% of the querying writers in North America NEVER attend a conference at all; as agents like to tell anyone who seems remotely interested in the matter, queries from conference attendees tend to be far more professionally presented.

I would like to report that writing “Reader of Anne Mini’s blog” on the outside of your envelopes provokes the same hope, but alas, that is not yet true. But tomorrow, the world!

It pains me to say it, but I HAVE heard of some clever and unscrupulous writers who take advantage of the pervasive agency belief in the power of conferring to label their envelopes untruthfully. Since at a large conference, agents frequently will not remember everyone they asked to send material, I have known certain black-hearted souls who went ahead and wrote REQUESTED MATERIALS on the outside of — gasp! — unrequested materials. After all, they reason, how is George to know? They’re right: he won’t know the difference. I strongly advise against this strategy, however, on ethical grounds: for all you know, the karmic record-keeper assigned to track your triumphs and misdeeds was a literary agent in her last life. Don’t tempt that lightning bolt.

Another common, clever, and unscrupulous method adopted by those who would transfer their work into the read-first pile is to troll the net for literary conferences (large ones work best), jot down the names of the attending agents, and send “Gee, I’m sorry I didn’t get to meet you at the recent YY conference, but…” queries with appropriately garnished envelopes. (This only works, of course, if the agent in question actually showed up there.) Oh, this is not good. How on earth am I going to convince you not to do it?

Hmm. It may take me weeks, or even months, to come up with a truly compelling argument that will keep my readers’ feet firmly planted on the paths of virtue. I guess you’re just going to have to consult your own consciences until then.

Whatever strategic choices you may make (hey, I believe in free will), white, gray, or buff Manila envelope, please, for any submission longer than 6 pages — more than 5 might make a normal business-size envelope tear in the post. Use high-quality (at least 20 lb.) white paper for EVERY sheet that you intend to have touched by an agent.

Why? Well, if you’re lucky, that query and submission are going to pass through quite a few hands at the agency. Do you have any idea how fast poor-quality paper wilts when it is handled by hands that have just clutched an iced latte or walked inside after brisk walk back from a power lunch on a sweltering New York day?

Tomorrow, I shall deal with some of the common mistakes made in query and cover letters (you ARE sending winsome little cover letters out with your requested materials, right?), but for today, one final piece of advice: even if you garnered permission to send your first 50 pp. to several great agents — and more power to you if you did — please consider querying the other agents who attended the conference as well, if their interests seem anywhere close to yours. And do it soon, before you hear back from the others.

I know, I know, this may seem unnecessary, or even disrespectful to those who have asked you for a peek at your baby. But listen: agencies take time to read material; since most of the publishing industry takes vacation between mid-August and Labor Day, in all probability, you will not hear back on all of your submissions before the fall. (They’re going to send George on vacation, too. Poor lamb, his eyes are going to need the rest by then.) That’s a couple of months of your life, and if — heaven forefend! — none of the requesters is ultimately interested, won’t you be happier if you already have second-round requests lined up?

The post-conference advantage fades when the days start to cool, my friends. Get your work under as many already-primed eyes before the Georges of tomorrow will no longer recognize the initials PNWA. Yes, it is time-consuming to keep querying, but honestly, it takes less energy to keep seven or eight queries out at any given time than to start from scratch each time you (again, heaven forefend) receive a “Sorry, but this is not for us” missive.

Keep up the good work!

Very practical advice, Part III

Hello, readers —

Welcome back to my multi-part series on how to figure out which agent on the PNWA conference guest list (or listed in any conference’s brochure, for that matter) is one you should rank first on your registration form. Assuming, of course, that you’re coming to this summer’s conference — but naturally you are, if you live within driving distance: I’m counting on lots of good conversations over tea with my readers there. One of the perqs of extremely minor celebrity is tea conversation, and plenty of it.

(Incidentally, if you will need financial aid to attend the conference, check out the scholarship form on this website as soon as possible.)

All right, on to the next agent in the alphabetical hit parade: Arielle Eckstut of the Levine Greenberg Literary AgencyApart from the fact that her name’s pretty fabulous in print — don’t you wish you had invented it for a character? — what can we learn from her official blurb, cribbed from elsewhere on this very website?

  •  Arielle Eckstut (Agent) is a literary agent who runs the West Coast office of the Levine Greenberg Literary Agency. She is also the co-author of three books including, Putting Your Passion into Print (Workman, 2005) and Pride & Promiscuity: The Lost Sex Scenes of Jane Austen (Simon & Schuster, 2001).

 

  • Whether working with a medical doctor or an interior designer, an academic or a poet, Arielle is most excited by ideas that expand our consciousness, challenge our assumptions and seek to make our world a more visually exciting place. Her clients include New York Times bestselling author, Larry Dossey; Bellwether Award-winner, Gayle Brandeis; James Beard Award-winners, Laura Schenone and Georgeanne Brennan; While You Were Out star, Mark Montano; and numerous others. The Levine Greenberg Literary Agency represents a wide range of fiction and nonfiction clients. Their bestselling authors include The Onion (Our Dumb Century), Geoffrey Moore (Crossing the Chasm), Chuck Klosterman (Sex, Drugs and Cocoa Puffs), Roslyn Wiseman (Queen Bees and Wannabes), and Patrick Lencioni (The Five Dysfunctions of a Team).

 

  •  A voracious reader of 19th century novels and a wide range of nonfiction, Arielle has always been a lover of books. Her “Great Books” major at the University of Chicago focused on only six texts in four years–which lent a whole new meaning to the words “close reader”. Before she became an agent, Arielle baked for Madonna, performed improvisational comedy at the Edinburgh Theater Festival Fringe, and cut karyotypes.

A karyotype, in case you were wondering, is an individual’s set of chromosomes. So I gather that the lady’s sliced up some DNA in her time, not a usual credential for an agent. And WHAT, one wonders, does one bake for someone as skinny as Madonna?

The lady also evidently wants to put out a call for quirky books, I would conclude from this blurb. Nineteenth-century storytelling is not much in vogue these days, alas; in fact, it is sort of an industry code word for REALLY LONG BOOK. So if Herman Melville is your role model (of John Irving, or Jeffrey Eugenides, or…), I think Ms. Eckstut would be a great first pick for your list.

I notice that the agents’ list for this year’s conference includes two agents who hail from the University of Chicago, Ms. Eckstut and {name removed at agent’s request; apparently, although where he went to school is in his standard blurb, that information is not to be reproduced.} . I got my master’s degree at the U of C (the unofficial motto: Hell does freeze over), and I’m here to tell you, Ms. Eckstut is not kidding about the 6 books in 4 years. I knew people there who read only a scant dozen books on the ways to their Ph.D.s. They train their students to be CLOSE readers.

Translation: do not even DREAM of handing so much as a business card to either Ms. Eckstut or {name removed} until it has been proofread 45 times. I am absolutely serious about this. Be prepared to discuss the nuances of every comma.

Also — and perhaps this goes without saying — if you are serious about wanting Ms. Eckstut as your agent, read at least one of the books she has published before the conference. Human nature being what it is, I’m betting that a graceful, informed compliment on her insights into Jane Austen will go a long way toward helping her remember who you are amongst the literally hundreds of aspiring writers she will meet at the conference. (As always, though: give only compliments that you sincerely believe. Not only is it far better karmically, but also, insincere flattery is usually pretty apparent.)

What else can we learn from her blurb? Focus in on Gayle Brandeis, author of SELF STORAGE, “a humorous story of a young mother of two who loves to attend self storage auctions, and then sells her winnings at yard sales.” There are a couple of reasons to pay attention to this particular book: Ms. Eckstut sold it to Anika Streitfeld of Ballantine; significant, because it was Ms. Streitfeld’s her first acquisition there. A two-book deal, no less. If you have aspirations for publishing with Ballentine, signing with an agent with such a good in with a relatively new editor isn’t a bad idea.

The more important thing to notice is that Ms. Eckstut represents a Bellwether Prize winner — so if your work has feminist sensibilities, or deals with issues of race or class, run, don’t walk, to make an appointment with her. The Bellwether Prize was established by Barbara Kingsolver (of THE POISONWOOD BIBLE fame) to encourage novels aimed at spurring social change. Social problem novels are not very popular these days — but they certainly were in the 19th century.

Hint: if you have the opportunity to pitch to her, work a sentence or two into your pitch showing how your book might help its readers. Just a suggestion. She is telling you something here: she wants to represent novels whose importance is more than literary.

She also mentions representing James Beard Award winners — this means that she is interested in cookbooks. (Georgeanne Brennan, incidentally, has also won the Julia Child Award.) Looking over her recent sales, I notice has been selling quite a few cookbooks of late, but it seems to be a relatively new interest of hers. If this is your area, run with it: pick her as a top choice. You might even want to bring her a homemade cupcake.

Her most recent cookbook sale (to Random House) sounds like so much fun that I can’t resist including it here: THE GREEN EGGS AND HAM COOKBOOK, by Georgeanne Brennan and Frankie Frankeny (author of THE STAR WARS COOKBOOK), “an official Dr. Suess (sic!) cookbook filled with delectable treats such as Pink Ink Drink and Solla Sollew’s Chocolate Rocks.”

Ms. Eckstut has added another interesting element here: “The Levine Greenberg Literary Agency represents a wide range of fiction and nonfiction clients,” followed by a list of some of the authors the agency (which is a very solid, large one) represents. I would assume, based upon this, that she is coming to the conference ready to pick up clients not only for herself, but for others at the agency. So a smart conference-goer might want to check out the agency’s website in advance, in order to be able to ask Ms. Eckstut for an invaluable introduction to one of her colleagues.

Looking over her recent sales, I notice that she represents a lot of journalists, so if that’s your background, definitely mention it to her. Also, her agency represents a fair amount of humor — so if your novel is funny, I would recommend that you make your pitch to her funny, too.

But now that you’ve had a little practice deriving insights from agent info, let me just give you a list of some of the major sales she has made in the last few years that are not in her blurb, so you can check them out for yourself. (The dates listed are when the presses bought them, not when the books were published, incidentally.)

Chris Baty, NO PLOT? NO PROBLEM! (Chronicle; sold 2003); Shawn Carlson, CHASING FRANKLIN’S KITE (Little, Brown; sold 2001); Paul Davidson, CONSUMER JOE (Broadway; sold 2002) and BLOGOSPHERE (Warner, sold 2005);Dan Kennedy, EVIDENTLY I KNOW EVERYTHING (Crown; sold 2001) and an as-yet untitled narrative NF book (Algonquin, 2005); Nancy Levine, HOMER FOR THE HOLIDAYS (Viking; sold 2004), as well as LETTERS TO A YOUNG PUG and “an untitled pug romance” (Viking, sold 2005); Rabbi Alan Lew, THIS IS REAL AND YOU ARE COMPLETELY UNPREPARED (Little, Brown; sold 2002); Beth Lisick EVERYBODY INTO THE POOL (Regan Books; sold 2004); Andrew Newberg, WHY WE BELIEVE WHAT WE BELIEVE (Free Press; I couldn’t find the sale date); Kent and Keith Zimmerman, MYTHBUSTERS: The Explosive Truth Behind the 30 Most Perplexing Urban Legends of All Time (Simon Spotlight Entertainment, 2005).

Okay, pop quiz: what did you learn from this list?

If you said that Ms. Eckstut might be a good choice for pitching a spirituality book, well done! By my count, there are 2 on this list. You also score high marks if you noticed that Ms. Eckstut’s taste is pretty eclectic, as is her agency’s, and her sales are pretty consistent from year to year. If you are a producer of offbeat prose, she may well be the agent for you, but if your work is very solidly mainstream, she might not be your best top choice. (If you do mainstream, check out my write-ups on Loretta Barrett and Stephen Barbara.)

You get extra credit if you also noticed that she sells to a broad array of publishers, rather than concentrating upon a few. Why should you care about this? Because you should be thinking now about whom you would like to have publish your book, that’s why. An agent who already has connections at the press you want through previous sales will probably be more helpful to you than an agent who doesn’t, right?

If this does not seem completely self-evident to you, think a bit about the stages of marketing a book. Your target market isn’t just the group of readers you ultimately envision buying your work; it’s also agents who represent that kind of book and editors at publishing houses who sell to that market. Start trolling bookstores, paying attention to who publishes work like yours, and think about querying agents who have a successful track record of selling to those publishers.

If you learn nothing else from this series, learn this: agents are not a monolithic group, a collection of people with identical tastes. They are individuals, with individual tastes.

Let me say that again: every agent has an array of individual tastes.

Think about the implications of this. Let’s say you send out ten queries to ten agents, and receive ten rejections (not uncommon at all). You are sure that your queries contain none of the standard mistakes (I blogged about many of these in August and September), and you are not marketing a book that is terribly out of fashion at the moment (like, say, a memoir set in a rehab facility, a travelogue about eating your way through some well-traveled part of Europe, or a how-to book on reading the tarot). Should you conclude that the entire agenting community has rejected your work with one voice?

No: ten agents, with ten individual sets of criteria have — and that is a MAJOR distinction. Thinking that it doesn’t matter who reads your queries is like believing that it doesn’t matter who sits on the Supreme Court on the day you happen to be arguing your big case: what will strike Antonin Scalia’s fancy will not, I assure you, generally make Ruth Bader Ginsberg chuckle. Individual agents look for different things in submissions, and what’s more, they look for different things at different times.

Reminding yourself of this from time to time throughout the often long and drawn-out querying process is very, very good for your sanity. These people are not all ganged up against you: you just have not hit a good match yet. Keep on querying until you do.

And keep up the good work!

– Anne Mini

Very practical advice, Part II

Hello, readers –

For those of you who missed yesterday’s post, I’m in the midst of doing a series on how to read agents’ blurbs in conference brochures, as well as giving you some idea what you can turn up on agents through standard industry background research. I’m hoping that this will save you some time (and give you easier access to some of this information) as you are carefully considering your rankings for your agent appointments at this summer’s PNWA conference. The wonderful volunteers at the PNWA honestly do screen potential agents very carefully before inviting them; I just thought those of you new to querying could use some help telling them apart.

Again, some standard disclaimers: I am listing the agents scheduled to attend this summer’s conference in alphabetical order here, not ranking them. I am not going to give you a thumbs-up or thumbs-down on any individual agent; my dual intent here is to teach you how to read a blurb and to give you enough background, wherever possible, so you can weigh your options. (My agency is not represented this year, alas, so I have no stake in pushing one or another.) I have gathered this information from the standard industry databases, and so cannot be sure that it is all 100% up-to-date. So if you find out that I’ve conveyed some misinformation here, please let me know, so I can pass the correct information on to my readers.

Okay, next on the alphabetical Loretta Barrett of Loretta Barrett Books. Here is her official blurb, lifted from the PNWA website:

”Loretta A. Barrett (Agent) is a literary agent and president of Loretta Barrett Books, Inc. in New York. She founded the agency in 1990. Prior to that she was Editor-in-Chief of Anchor Books and Vice President and Executive Editor at Doubleday. She is a member of AAR, and has representation in every major foreign market, East and West.

”Ms. Barrett’s nonfiction interests cover a wide range of topics. These include psychology, science and technology, religion, spirituality, current events, biography and memoir. She represents the New York Times bestseller Symptoms of Withdrawal, by Christopher Kennedy Lawford; the New York Times bestseller Mother Angelica, by Raymond Arroyo, the national bestseller The Singularity is Near by Ray Kurzweil, and Stressed-Out Girls, by Roni Cohen-Sandler, Ph.D. Other notable clients include George Weigel, Ann Douglas, Wayne Muller and Stephen Levine.

”Her fiction preferences are largely mainstream and contemporary. She is particularly drawn to women’s fiction and thrillers. Her current fiction list includes the New York Times bestseller Cold Truth, by Mariah Stewart, and national bestseller The Lake of Dead Languages, by Carol Goodman. In addition, she represents noteworthy novelists such as Gary Birken, MD, Laura Van Wormer, M.J. Rose and Dora Levy Mossanen. For a complete list of clients, as well as submissions guidelines, please visit www.lorettabarrettbooks.com .”

What can we learn from this blurb? First of all, when an agent gives her website in her blurb, VISIT IT BEFORE YOU SELECT HER AS ONE OF YOUR TOP CHOICES. I would bet a nickel that there is information there, particularly in the submissions guidelines, that will prove useful to you in both your decision-making process and in prepping for your meeting at the conference.

(Fear not; as the conference draws closer, I shall be giving you tips on how to pitch your work more impressively in these meetings – and in hallways. They are very different venues, and require different approaches!)

Second, judging from this blurb, I would suspect that Ms. Barrett is pretty sympathetic to writers: she has gone to the trouble of including enough information here that an aspiring writer could glean a sense not just of the genres she likes, but of the kind of WRITING. If you will be listing her as a top choice, it will be well worth your while to spend a few moments in the big bookstore nearest to you, reading a few pages from the works of the authors she lists.

Why? I’m guessing that you’re going to see some stylistic patterns amongst her clients. And if you can walk up to an agent and say, “My writing style is very similar to that of your client, X,” the agent’s eyes will generally light up.

See, I’m trying to make the conference a better experience for the agents, too. I’m just generally hospitable.

She has also, I notice from checking her recent sales, provided in this blurb quite a nice mix of very recent sales and ones made longer ago, to give a better impression of her interests as they stand now. No book on this list, as nearly as I can tell, was sold more than 5 years ago, and she has sold books by some of these clients within the last few months. Nice of her; it saves you some trouble in your research.

Third, she mentions that she’s a member of AAR, which saves you the effort of looking it up. Why should you care? Well, AAR members agree to adhere to certain professional standards in dealing with writers – most notably, members cannot charge reading fees. (They can, however, charge editing fees. For a list of other membership restrictions, see most of the standard agent guides.) Also, AAR members are not supposed to do nasty things like sell lists of authors who query them to editing services or writers’ publications, nor are they allowed to make working with a particular editing service a precondition of their reading your work.

The idea here is that an AAR member agency will make the bulk of its income through commissions on sales of its authors’ writing, rather than by charging eager aspiring writers for the opportunity to have an agency screener read a chapter of the book. In the long run, this is for your benefit: if an agency cannot sell your work, being signed with it will not help you much.

Not every non fee-charging agent is a member of AAR, of course, so you should not necessarily write off any agent who is not. (Especially if you write screenplays: many, many screenplay agents are not AAR members.) Some agencies choose not to become members because they are set up as management agencies, which means that they reserve the right to bundle their clients into package deals (novelist + screenwriter + director, for instance).

Being an AAR member does not guarantee that an agent is a decent human being (although it helps), but it does guarantee that if something goes terribly wrong down the line, you will have a court of appeal. For instance, AAR specifies that its members can charge only reasonable fees for photocopying, so if you signed with an agent, and then found you were being charged $2.00/page, you could pick up the phone, and AAR would straighten it out for you.

Ms. Barrett has also been kind in defining her interests with precision: in fiction, mainstream, contemporary, women’s, and thrillers (translation: novels with wide market appeal); in NF, psychology, science and technology, religion, spirituality, current events, biography, and memoir. If you have even the vaguest doubt about the category into which your book falls (and, no, Virginia, “it’s sort of a cross between thriller and literary” isn’t going to fly here; we’re talking where your book would be shelved in a bookstore), check out my blogs for February 13-16. And if you have any doubt about whether your work is mainstream enough for Ms. Barrett, check out her website and her authors’ work for comparison.

A quick aside about pitching NF at a conference: there are usually fewer NF writers at a literary conference, which does make one stand out a bit. However, the first thing that ANY agent will ask a writer pitching NF is, “What is your platform?” In other words, what background do you have that makes you a credible author for this book?

(And P.S., you need to be able to state your platform for a memoir, too. Yes, it’s your life, but memoirs are generally about something else, too. Why are you the best person to write on that secondary topic? And why is your life so compelling that it needed to be turned into a memoir?)

I bring this up in the context of Ms. Barrett’s blurb, because I notice that many of the areas she lists are ones that generally require professional platforms: people who write psychology, science, or technology books tend to have Ph.D.s after their names, for instance; religion and spirituality books tend to be written by those with extensive experience with their subjects, and current events books are generally written by journalists. Not that this should discourage you from pitching these kinds of books here – just be very, very well prepared to answer the platform question before you walk into the meeting.

If you are planning to be pitching fiction, do be aware that Ms. Barrett represents many heavy hitters in the industry, and thus may be rather difficult to impress. (One reason I think so: I noticed only one fiction sale in the last three years specifically identified as a debut novel, anthropology professor Lila Shaara’s debut literary thriller “about a former model turned college professor whose scarily obsessed students create a website of doctored photos from her previous career, and soon the danger they pose to her and her two young sons becomes shockingly real.” However, this Feb. 2005 sale was part of an apparently terrific two-book deal to a major publisher.)

I think it’s safe to assume, then, that she may not be as hungry as a less well-established agent. (Hungry is an industry term: it means to be very, very eager to sell books; typically, the better-heeled agents are less hungry than those newer to the game.) So if you’re going to pitch to Ms. Barrett, I would suggest taking the time before the conference to make your book sound as appetizing as possible. Plan to walk into your meeting with her very, very prepared to make your book sound like the best novel since, well, ever.

More agent blurb deciphering follows in the days to come, but before I end today, let me add what I’ve heard on the writers’ grapevine: I have heard from many who have pitched to her (as I have not) that she is a good person to ask for recommendations for OTHER agents who might be interested in a particular book. That, too, is a good thing to know before you walk into a pitch meeting.

Keep up the good work!

– Anne Mini

Nonfiction book categories (and no, I couldn’t think of a catchier title for it)

Hello, readers –

Here we are at our last installment of book category choices, the nonfiction array. Granted, most of the sections of the PNWA contest are devoted to various flavors of fiction, but as a memoirist myself, I would be the last to slight all of you brave and excellent writers of nonfiction.

Like genre, NF categories are the conceptual boxes that books come in, telling agents and editors roughly where it would sit in a bookstore. By telling an agent up front which category your book is, you make it easy for her to tell if it is the kind of book she can sell.

In a way, nonfiction writers have an easier time boxing their books, for the nonfiction categories give a much rougher indication of shelf location than the fiction. In fact, the categories used in the publishing industry are not necessarily the same as those used by bookstores. In my own area, for instance, I have noticed that Barnes & Noble tends to shelve biography, autobiography, and memoir together; Amazon lumps memoir into the autobiography category. Go figure.

As when you are querying fiction, the category designation belongs in the first paragraph of your query letter, as well as on the title page of your book and as part of your verbal pitch.
As an aside, do bear in mind that the first things an agent or editor now tends to look for in a NF book query is not just a great idea, but the platform of the writer. Platform is the industry term for a writer’s credentials or background to write a particular book. Your job in the query letter will be to sell yourself as the world’s best-qualified person to write this book.

So if, hypothetically speaking, you were entering the nonfiction/memoir category of a major regional writers’ contest, do you think it would be to your advantage if your synopsis gave some indication of your platform?

On to the categories. Fortunately, most of the them are pretty self-explanatory.

ENTERTAINING: no, not a book that IS entertaining; one ABOUT entertaining.

HOLIDAYS: a book about entertaining people at particular times of year.

PARENTING AND FAMILIES: this includes not only books about children, but books about eldercare, too.

HOUSE AND HOME: so you have a place to be PARENTING and ENTERTAINING your FAMILIES during the HOLIDAYS. This is for both house-beautiful books and how-to around the home. At some publishing houses, it also includes GARDENING.

HOW-TO: explains how to do things OTHER than house- and home-related tasks or cooking.

SELF-HELP: a how-to book for the psyche. If you have ANY platform to write one of these, do so. These are the books that can land you on Oprah if you’re NOT James Frey.

COOKBOOK: I suspect that you’ve seen one of these before, right?

NARRATIVE COOKBOOK: where the recipes are presented as part of a story, most often a memoir. Ruth Reichl’s COMFORT ME WITH APPLES is the usual example given, but my favorite narrative cookbook is Sylvia Thompson’s FEASTS AND FRIENDS.

FOOD AND WINE: where you write ABOUT the food and wine, not tell how to make it.

LIFESTYLE: Less broad than it sounds.

HEALTH: body issues for laypeople. If your book is for people in the medical professions, it should be classified under MEDICAL. Diet books are sometimes listed here (if there is a general philosophy of nutrition involved), sometimes under FOOD (if it is less philosophical), sometimes under COOKBOOK (if there are recipes), sometimes under FITNESS (if there is a substantial lifestyle/exercise component).

FITNESS: exercise for people who consider themselves to be out of shape. Usually includes diet tips, as well as exercise.

EXERCISE: fitness for people who consider themselves to be in relatively good shape, and thus do not need many diet tips.

SPORTS: exercise for competitive people in all shapes.

HISTORICAL NONFICTION: Your basic history book, intended for a general audience. If it is too scholarly, it will be classified under ACADEMIC.

NARRATIVE NONFICTION: THE hot category from a few years ago. Basically, it means using fiction techniques to tell true stories; while IN COLD BLOOD is the classic example simply everyone gives, it would today be classified as TRUE CRIME.

TRUE CRIME: what it says on the box.

BIOGRAPHY: the life story of someone else.

MEMOIR: the life story of the author, dwelling on personal relationships.

AUTOBIOGRAPHY: the life story of the author, focusing on large, generally public achievements. The memoirs of famous people tend to be autobiographies.

ESSAYS are generally published in periodicals first, then collected.

WRITING: technically, these are HOW-TO books, but editors love writing so much that it gets its own category.

CURRENT EVENTS: explanations of what is going on in the world today, usually written by journalists. In this category, platform is especially important. Why? Well, if you are not already a recognized expert in a current event field, your book probably will not be rushed to market, and thus perhaps will not be on the market while the event you have chosen is fresh in the public mind. Bear in mind that most books are not published until over a year after a publisher buys the book. This really limits just how current the events a first-time writer comments upon can be.

POLITICS: About partisan ideology.

GOVERNMENT: about the actual functions, history, and office holders of the political realm.

WOMEN’S STUDIES: a rather broad category, into which history, politics, government, and essays related to women tend to migrate. Logically, I think it’s a trifle questionable to call one book on labor conditions in a coal mine in 1880 HISTORY, and call a book on labor conditions in a predominantly female-staffed shoe factory in 1880 WOMEN’S STUDIES, but hey, I’m not the one who makes the rules.

GAY AND LESBIAN: Much like WOMEN’S STUDIES, this category includes works from a varied spectrum of categories, concentrating on gay and lesbian people. Again, were I making the rules…

LAW: This includes books for the layman, as well as more professionally-oriented books. Some publishers compress this category with books about dealing with governmental bureaucracies into a single category: LAW/GOVERNMENT.

ARTS: a rather broad category, no? Books on the history of painting or ballet go here.

PHILOSOPHY: thought that is neither overtly political nor demonstrably spiritual in motivation.

RELIGION: books about the beliefs of the major established religions.

SPIRITUALITY: books about beliefs that fall outside the major established religions. Often, the Asian religions are classified under SPIRITUALITY, however, rather than RELIGION. Go figure.

EDUCATION: books about educational philosophy and practice. (Not to be confused with books on how to raise children, which are PARENTING AND FAMILIES.)

ACADEMIC: books written by professors for other professors. Tend not to sell too well.

TEXTBOOK: books written by professors for students. Tend to sell quite well.

REFERENCE: books intended not for reading cover-to-cover, but for looking up particular information.

MEDICAL: books for readers working in medical fields. (Not to be confused with HEALTH, which targets a lay readership.)

ENGINEERING: I’m going to take a wild guess here – books written by and for engineers?

PROFESSIONAL: books for readers working in white-collar fields that are not medical, legal, or engineering.

TECHNICAL: books intended for readers already familiar with a specific field of expertise, particularly mechanical or industrial. Unless the field is engineering, or computers, or cars, or medical…

COMPUTERS: fairly self-explanatory, no?

INTERNET: again – speaks for itself.

AUTOMOTIVE: I’m guessing these aren’t books for cars to read, but to read about cars. (Sorry, I couldn’t think of anything remotely funny to say about this. I’m pretty stressed today.)

FINANCE: covers both personal finances and financial policy.

INVESTING: finance for those with more than enough money to pay the rent.

BUSINESS: this is another rather broad category, covering everything from tips for happy office interactions to books on executive manners.

CAREERS: books for people who are looking to break into a field. Includes books on how to find a job, how to interview, how to write a resume…

OUTDOORS AND NATURE: again, rather broad, as it logically encompasses everything outside a building that does not involve SPORTS, EXERCISE, FITNESS…

TRAVEL: books on how to get there and what to do when you do get there. I used to write these, once upon a time, so if you want to know how to scrawl copy for a tight deadline while balancing a camp light on a rickety picnic table and simultaneously watching out for bears, I’m your gal.

TRAVEL MEMOIR: first-person stories about someone who went somewhere.

PHOTOGRAPHY: both books about and books of.

COFFEE TABLE BOOK: books with big, gorgeous pictures and relatively little writing.

GIFT BOOK: small books, intended as impulse buys.

Looking at this list, it strikes me as rather incomplete set of categories to explain all of reality. However, these are indeed the major categories – and as with fiction, you definitely need to specify up front which your book is.

One final word on the contest front: typically, nonfiction categories are underrepresented; most of the entries in your garden-variety NF contest will be either memoirs, history, or narrative nonfiction. Where are the cookbooks? the contest judges cry. Where is the really well-written how-to book?

I just mention. Don’t write off literary contests just because your work may not be, well, traditionally literary. A well-written book is a well-written book, and I, for one, would not be inclined to sneeze in its general direction.

Keep up the good work!

– Anne Mini

A major milestone!

Hello, readers –

Guess what? This is my hundredth posting as the PNWA’s resident writer on writing! Honestly, the landmark snuck up on me. To celebrate, I am going to delay my planned discussion on how to fix a Frankenstein manuscript and devote my post to a good, old-fashioned stream-of-consciousness blog on keeping sane while marketing one’s writing.

I also added a byline today, just to see how it looks – and to reiterate my personal commitment to passing along to you as many hints, shortcuts, and for-heaven’s-sake-don’t-go-theres as I can to help PNWA members and other aspiring writers on their long, hard climb to publication.

One hundred posts — who knew I had so much advice to give? In case you’re interested, that’s 454 pages of writing in standard format, 12-point Times New Roman. (Those of you who have been paying attention for the last month should be able to make the word count calculation easily: 113,500 words, about three times the length of my master’s thesis.) Thanks to all of you whose excellent questions, concerns, and attention have made this space what it is today: bulky, crammed to the gills with information on how to navigate the difficult waters of the current writers’ market — as well as stories designed to help readers appreciate the publishing world’s delightful absurdities.

While you’re trying to break into the business, it is often difficult to see the industry as anything but a Manhattan-sized rejection machine, a cold, heartless behemoth that eats writers’ egos whole. After years of trying to please the people who run it, agents and editors may begin to seem like vengeful spiders, determined to pounce upon any promising market prospect and drag it into their webs. Form rejection letters start to read like personal insults, and those agents you meet at conferences remind you of that snooty popular kid in high school, the one you had a heart-stopping secret crush upon who never asked you to dance.

Come on, admit it: when an agent or an editor at a conference agrees to listen to your three-minute pitch, don’t you get that same little stomach flutter you got when your 7th-grade crush smiled at you in class?

When you show the fruit of your labors and the work of your soul to someone who can whisk it away to publication, naturally it is going to stir up raw, primal emotions – and honestly, I don’t think that most of the experts giving advice to aspiring writers acknowledge that enough. While we’re trying to find an agent and get our first book sold, almost all writers feel like the wallflower at the junior high school dance. We stand there in our dressed-up best, waiting to be noticed, and it seems like everybody else is dancing. We want to ask someone to dance with us, but the fear of rejection can be crippling. So we introduce ourselves unobtrusively and hope for the best.

When I was in junior high school, our dances featured a sadistic phenomenon known as the snowball. In other, less scrupulously venomous environments, I’m told, a snowball is where a single couple begins the dance by dancing together, then each partner picks someone else, forming two couples, then those couples break up and pick new partners, and so on until everyone in the room is dancing. How nice that sounds; how inclusive.

Not so at the Robert Louis Stevenson Intermediate School. (No, I’m not making that up. Stevenson once spent a year guzzling wine in my Napa Valley home town, rendering him an ideal role model, the town elders decided, for impressionable youngsters.) At R.L.S., the snowball placed partnering decisions in the hands of third parties – all you had to do to force two people to dance a slow dance together was write both of their names on a piece of paper and drop it into a box. Anonymously. At snowball time, the pairs were read out, and the selected couples would be herded into the center of the cafeterium (an unappealing architectural attempt to combine the functions of eating room, assembly room, and gym into a single structure) to cling together in public view for the duration of an interminable song.

The kindness of junior high schoolers to one another being legendary, you can probably guess what happened: almost invariably, couples were constructed for purely comic value. Girls who got their growth spurts early were partnered up with boys who hadn’t grown since the second grade; couples who had broken up amid screaming fights three weeks earlier were summarily brought back together; arch rivals for class president were made to hug to music. But every now and again, some well-meaning soul placed in the box the names of two people who honestly had crushes on each other, but were too shy to act upon them.

And that, for those of you who have not yet gone through it, is what the moments leading up to a conference-assigned 10-minute pitch session with an agent or editor you’ve never met before feel like. (Thought I’d just gone off on a tangent of reminiscence there, didn’t you? I really was illustrating a point.) If you have been paired up thoughtfully and well, there is the potential for a real professional romance to blossom in those intense few minutes. But if you find yourself sitting across from someone who does not handle your genre (despite having listed in the conference guide that she is eager to represent all kinds of fiction), you are sort of stuck there for the duration of the dance. Neither of you wants to be in the situation, but politeness dictates that you will both just live through the slow minutes as they tick by.

I know, I know: it makes you feel hopeless, but actually, as I have been trying to show over the course of my hundred blogs, there are things you can do to empower yourself. For instance, you can research the agents and editors who will be at a conference over and above the brief blurb in the conference brochure, to find someone who actually does have a strong track record of representing your kind of writing. You could do research on the web, or in a bookstore, to find out who and what the agents represent, or go to events like the seminar the PNWA is offering at its February 15th meeting, where you can hear about the strengths and preferences of the attending agents, and make your choices accordingly.

Once you get to the conference, you can listen attentively to the agents and editors at the podium, to try to get a sense whether you actually like the person to whom you have been assigned. (Having spent two years with an agent I did not like and who did not like me before I signed with my current agent – who is a doll and a peach and represents me with the fierceness of a tigress defending her cub – I cannot recommend enough signing with someone with whom you feel a sympathetic resonance.) If not – or if the agent announces she’s no longer looking for your kind of book – find out if you can switch appointments. If not formally, then informally – ask other conference attendees whom they are seeing, in case they are willing to trade with you.

The wonderful people who run the agent/editor desk at the PNWA conference will probably not appreciate my asking this, but why on earth should you limit yourself to only your assigned appointments? If there is an agent or an editor you desperately want to see, hang out near the check-in desk in case there are cancellations. Buttonhole your dream agent in the hallway and ask if you can give a pitch – or if he will squeeze in an appointment for you. They’re there to find undiscovered talent; assume that they want to hear about your project, if it’s in their line.

And if you find yourself in a conversation with an agent or editor who you realize would never be a good fit, don’t be afraid to stop the conversation, thank him for his time, and walk away. Trust me, in a conference situation, where pitches fly at agents and editors constantly, they will appreciate your candor. Alternatively, you could use the time to ask, “So, what other agents/editors here at the conference do you think will appreciate my work? What about other people at your agency?”

I have, in the throes of appointments that were a bad idea in the first place, been known to start pitching the work of people in my writing group, if they seem like better fits than I. Why not? The agent and I are both there, we already have the time booked – and honestly, isn’t it’s something you would like your friends to do for you? The agents and editors are always surprised, but invariably gracious, and on a couple of occasions have eventually signed the writers to whom I’ve introduced them. (On one particularly memorable occasion, I dragged a friend of mine up to his dream agent during a conference banquet, introduced them over the pasta bar, and jokingly told them that neither could eat until she let him go through his pitch. They complied. He hadn’t been able to get an appointment with her.)

My point is, you need not be passive in the face of the highly competitive, often intimidating process of trying to get your work published. If you are having trouble getting positive responses to your queries, find out why from someone who has been successful at it; if your manuscript keeps being sent back to you with form rejections, see if there’s anything you can do to improve your presentation. Ask questions of those who’ve been there; writers tend to be awfully nice people, glad to help one another out. And once you have achieved some success, don’t hesitate to pass your knowledge along to others. All of this will genuinely help you keep your chin up throughout the long, hard process of bringing your work to publication.

You can also, as I have been trying to help my readers do over the course of the last six months, learn to appreciate the absurdities of the business, for they are abundant, and in laughter there is power. For instance:

Like many publishing professionals, I read Publishers Lunch, the online daily (or nearly) update about what’s going on in the world of books. Yesterday, I found the world’s best job listing there:

 

Inside Metaphysical Sales Associate [Full Time]

Llewellyn Worldwide (Woodbury, MN)

 

Raises a great many perplexing philosophical questions, doesn’t it? Does the company also employ an Outside Metaphysical Sales Associate, who deals only in cold, hard facts? (For those of you who don’t know, Llewellyn is an alternative spirituality publisher; if you’ve ever picked up a book on shamanism, skrying, or channeling, chances are good that they published it.) Is Inside Metaphysical the name of a series of books, or does it refer to a sales methodology? What is it about inside metaphysical selling that makes it impossible to do effectively on a part-time basis? And to what specific locale does inside refer? People’s heads? Their souls? The Llewellyn building?

Not only does having a laugh about the industry render it less intimidating, but it also provides an important reminder that agencies and publishing houses are not monolithic entities: they are staffed by people, and those people have individual preferences and foibles. Whether you are querying an agent, soliciting a publisher, or trying to impress the Inside Metaphysical Sales Associate with your great interior beauty, there is a human being opening that envelope.

Your task when querying is not to wow an entire industry, but to charm a person.

Realizing that can only help you market your work. Aspiring writers seldom seem to think about this, but take some time to wonder: if I had to sell this book to an editor who gets 500 hundred submissions for every one he accepts, or if I had to sell this book to competing departments within a publishing house, each with its own pet project, how would I do it? What would I say about this book, if I could only get two sentences heard at an editorial meeting? How is this book important enough, or fresh enough, or brilliant enough that it is different from everything else on the market?

Now, once you have come up with tentative answers to those questions: are all of these selling points in your query letter? Does your synopsis demonstrate them abundantly?

And so forth. The more you can place yourself in the Manolos of a senior editor at a major publishing house, the better your chances of figuring out, not how to write a book from scratch that will sweep her off those size 10 feet, but how to pitch the work you already feel strongly about to her. And the more you can learn about how the publishing industry works, the better you can picture what will appeal to its denizens.

I’m still learning, myself. But what I know so far, I am happy to keep passing along to you.

Keep up the good work!

– Anne Mini

The stigma of stereotyping

Ah, January: the time when agents are running around in circles, scooting to provide necessary tax documentation for their authors’ royalties by the end of the month, writers are feverishly sending out their New Year’s resolution queries and unsolicited manuscripts, and contest judges are steeling themselves for the next batch of entries. Actually, it’s such a busy time of year in the publishing industry that I always tell my editing clients: just stay home for now. Give the queries a rest for a few weeks because, honestly, this is far and away the hardest time of year to get picked up by an agent. With everyone under the sun querying at once, competition is at its most fierce.

 

You can always start querying again next month.

 

The timing is good, too, for PNWA members, because contest entries are due at the end of February. Now’s a fabulous time to be polishing up the work you plan to submit; for those of you new to the blog, check out the posts from the three weeks around the holidays for a ton of advice about how to improve your entries in the eyes of judges. (And lest this sound like a sales pitch for the organization that sponsors my passing all of this advice on to you, consider: winning the 2004 Zola award for my memoir propelled me directly into the path of my wonderful agent, who sold the book to a fine NYC publisher within 8 months of my night of pride at PNWA. I’m just saying.)

 

Even if you don’t, for some reason beyond my ken, want to enter the contest — hey, I know that you all have lives — it’s still a great time to be working on your submissions, rather than submitting them. Which is why today I chose a topic that will help you no matter whether you are entering a contest or querying an agent: avoiding stereotypes in your work.

 

Television and movies have rather hardened us to stereotypes, haven’t they? In visual media, stereotypes are accepted as a means of shorthand, a way to convey intended meaning without adding length to the plot or character development for minor characters. In this shorthand, we are all expected to accept that “regular guys” on screens large and small will invariably be commitment-shy, inarticulate about their emotions, and into meaningless sex; pretty women will be shallow, especially if they’re busty; anyone whose name ends in a vowel will be Mafia-connected; every Southerner will be bigoted, and every politician will be corrupt, unless played by the romantic lead.

 

In other words: the moment that Oliver Stone decided to show us Jim Morrison having a metaphysical experience, didn’t we all already know that he was going to stick a Native American somewhere in the frame as a spiritual merit badge?

 

Personally, I find this kind of predictability utterly boring. Honestly, as soon as any man in a horror movie is mentioned as having had “a hard childhood,” don’t we all know by now that he’s going to turn out to be the serial killer? Don’t we all know instantly that if the female lead faints or mentions putting on weight, she must be pregnant? And oh, lordy, as soon as we see Jackie Chan standing next to a ladder, don’t we all instinctively brace for a fight to break out?

 

Don’t get me wrong — I adore Jackie Chan; he’s a wonderful comedy writer. But after seeing dozens of ladder-related incidents in countless movies throughout his career, I suspect that he could garner laughs at this point by walking up to any given ladder, turning to the camera, and inviting the audience to join him in counting until a gang of ruffians appears to beat him up.

 

If I find such predictable elements boring, imagine how their appearance must make the fine people who read thousands and thousands of agency submissions for a living want to tear their own hair out, strand by painful strand. Because, alas, this sort of stereotyping is not limited to screenwriting alone. It has found its way — oh, how abundantly — into novels.

 

The sad thing is, it’s often unconscious on the part of the writer. Most of us imbibe truisms from our television sets, so it seems natural to us that every professor should be absentminded, every redhead should have a fiery temper, every high school cheerleader be a bimbette who cares only for boys with expensive cars. And, for what it’s worth, there are many, many readers out there who won’t lift an eyebrow if you reproduce these stereotypes in your work.

 

However, in ANY querying situation, just as in any contest or in submitting to any small publishing house on the planet, a writer can have literally NO idea who is going to read her submission. What that crucial reader — crucial because that person will make the decision whether your work is worth promoting or not — believes or does not believe about the patterns of human interaction is a big mystery. You cannot assume that this person is going to, say, laugh at the same jokes as everyone at your office.

 

And this can be counterintuitive, because as anyone who follows standup comedy can already tell you, there are a lot of people out there who will laugh at sexist, racist, homophobic, and other humor not particularly insightful about the nuances of the human condition. (Anyone want to hear about the differences between New York and LA? Anyone? Anyone?)

 

Many years ago, when e-mail was just starting to become widely used, an old high school classmate of mine looked me up. For awhile, we exchanged messages (okay, I’ll admit it, while we were both at work; it’s how Americans have gotten their revenge for losing coffee breaks and paid overtime) about what was going on in our daily lives, but like many people, Mark’s idea of keeping in touch with far-flung friends was to forward jokes that he’d found on the internet. Jokes he would not necessarily tell face-to-face.

 

Some of those jokes were awfully darned offensive, but my gentle twitting in response did not make him stop sending them. My bouncing them back to him did not work, either. So, on a day when he had sent me three jokes that were sexist (and two of them racist as well), I sent him a reply wherein I detailed exactly WHY the jokes were not funny to me; because I am a funny person, I rewrote one of them so it was funny without being offensive, to show him the difference. I thought he’d get a kick out of it, and he would stop forwarding such jokes to me.

 

You can see this coming, right?

 

When I went to work the next day, my inbox was crammed to the gills with nasty responses from people I had never heard of, much less intended to e-mail. (Seems I had accidentally chosen REPLY ALL.) About the nicest thing any of them called me was a snob; many suggested that my hobby was doing unpleasant things to men for which dominatrixes are very well paid indeed, and most seemed to think I was of the canine persuasion. In short, it was a bloodbath.

 

It took me several hours to figure out what had happened: apparently, Mark had been routinely forwarding these same jokes to everyone in his office. How did I figure it out? Two clues: a sharp rebuke from Mark, beginning with, “Are you trying to get me fired?” and five e-mails from female coworkers of his, thanking me for asking him publicly to stop. According to them, since the boss routinely forwarded (and told) this type of joke himself, they were all afraid that they would get fired if they said anything about it. I suspect they were right — the boss sent me one of the nastiest of the flame-mails.

 

Now, the content of the jokes is actually not my point here: other people might well have read them without finding them offensive; it’s entirely possible that I was simply the wrong audience for them. The important thing to note is that both Mark and I made, in one sense, the same mistake: we each sent something out assuming that the recipients thought the same way we did. And that is always a mistake.

 

In this case, our respective assumptions merely ended a friendship — which, given that we’d known each other since junior high and this incident occurred when I was in graduate school, was not an insignificant loss. But consider this: was what either of us did really so unlike what writers who include stereotyping in their work do every day when they submit to agents and editors?

 

Trust me, because I have learned this from long experience: when you send in a submission, you have even less idea about the interpersonal politics and personalities at any given agency or publishing house than I did all those years ago about the corporate culture of Mark’s company. You may not intend to hurt anyone’s feelings or raise anyone’s hackles, but honestly, you have no way of knowing that the agent’s assistant WASN’T a cheerleader in high school —and class valedictorian to boot. Maybe your use of an ostensibly harmless bimbo character will be one use too many for her — because maybe, just maybe, that reader is the kind of really nice person who worked at Mark’s company, who has been shrugging off offense after offense for years, because that’s how you get along at a job.

 

You never can tell. But just once, it would be nice to see a Native American character actually WALK into or out of a room, rather than appearing mysteriously and/or melting away into the darkness, wouldn’t it?

 

I’m not saying that you should strip your sociopolitical views from what you write. Definitely not. But do be aware that, like the law professor I mentioned a couple of weeks ago who struck up a conversation with an unknown colleague without realizing that the unknown’s wife was a Supreme Court justice, your reputation can only be improved by utilizing every ounce of tact at your disposal. Every time you use a stereotype, even one you’ve seen a million times on TV, you run the risk of offending someone’s sensibilities on the receiving end.

 

That’s just a fact.

 

Besides, you’re more talented than that. I know you’re more than capable of making your characters your own, without taking the easy way out of invoking stereotypes as a substitute for character development.

 

Keep up the good work!

 

– Anne Mini

 

P.S.: Oh, and so you know, the PNWA website will be on hold for a few days later this week, so it may reemerge in its new and fabulous form!

It’s all in the timing

Have you finished sending out your fall’s quota of query letters to agents yet? Or, if you are dealing directly with editors, have they already received your manuscripts? Well done, if so: I release you to pursue a well-deserved long winter’s nap. I’ll wake you up around Martin Luther King, Jr. Day.

 

If you have not, and if you are the kind of impatient person who gets upset if her letters are not answered within a month or two, I would seriously advise delaying your next set of queries until well after everyone’s New Year’s resolutions have had time to peter out — the experts say that takes about three weeks, on average.

 

As regular readers of this blog already know, you’re far better off using the intervening time to polish your submissions into perfection than sending out fresh queries. From now through the end of the year, the publishing world is a dead zone; for the first month of the year, it is a madhouse. Either way, it means delays and frustration for writers caught in the maelstrom.

 

For those new to the sad reality, almost no new business is conducted between Thanksgiving and Christmas in the NYC publishing industry. Agencies recognize this, and roll back their efforts accordingly. Some ambitious souls do launch back in with a will between Christmas and New Year’s Eve, although it is rare, because everyone is cringing with anticipation over the annual descent of the twin horrors of January: both publishing houses and agencies need to get all of their tax data out to authors by the end of the month, which invariably causes a flurry of paperwork, and almost every unpublished author in North America sends at least one query letter in the first month of the year.

 

Including all of those timid souls who were too intimidated by the process even to consider sending out queries back in June. Think about it: if you have spent the last eight or ten months working up nerve to show your work to others, what’s your single most likely New Year’s resolution?

 

The result, as any agent or editor will tell you with rays of horror shooting from her eyes, is a perfect avalanche of queries and unsolicited manuscripts. Tends to make the readers a might testy – and testy is the last thing you want the person screening your precious submission to be, right?

 

If you were not aware of this two-month hiatus, it’s not your fault: it is just one of those rules of the game that someone has to tell you. I have met writers with YEARS of submissions under their belts who continued, mystified, to rush to their mailboxes throughout each Yuletide season, only to be disappointed to find nothing more than holiday cards from long-lost friends, presents from close kith and kin, and perhaps a few candy canes left by the postman. That most coveted of presents, a contract from an agent or a publisher, is almost never found under the Christmas tree.

 

So don’t bother asking your local department store Santa for it. I’ve tried, and it doesn’t work.

 

Fortunately, you have come to the right place to avoid your work getting lost in the crowd. In the first place, NEVER send an unsolicited manuscript — even if you read in a fairly credible guide that the publishing house or agency will consider them. Yes, you should always send exactly what the agent or editor has asked to see, but trust me, you are ALWAYS better off asking first, rather than going to the considerable expense and trouble of sending an entire manuscript. Unsolicited manuscripts almost always end up in one of three places: in the garbage can/recycling bin, in the author’s mailbox, accompanied by a form letter stating that it does not meet our needs at this time, or, in the best-case scenario, sitting in a dank storeroom with hundreds of other unsolicited manuscripts, waiting for the company’s annual let’s-go-through-the-slush-pile party or the Second Coming, whichever comes first.

 

Second, and even more important for your sanity, don’t bother querying during the dead time. It’s far, far better to be one of three hundred query letters in a week than one of three thousand.

 

I found out only this last week what publishing houses and agencies are DOING during the December dead time. I had always thought that they just whooped it up during the holidays, but no: it is a sort of winter cleaning, when everyone catches up on the work that has fallen through the cracks in the previous eleven months. Think of it as the chrysalis stage of the publishing process, when all the little editors are wrapped up tight in their cocoons, waiting for spring.

 

Did you find that image soothing? Did it reconcile you to the long wait to come?

 

I didn’t think so. But once again, here is a situation where knowing a bit about how the publishing industry works can save you minutes, hours, or even weeks of soul-wrenching doubt about whether the quality of your work is the reason you have not heard back yet.

 

Let me save you some chagrin: the quality of the work, good or bad, is almost NEVER the reason for a delayed response; internal pressures at the agency or publishing house almost always are to blame. (For a more complete explanation of how these factors work, see my postings from early September.) It’s tempting to attribute a long turn-around time to the agent’s showing your query or your manuscript around to a delighted staff, in order to get everyone on board, or to an editor’s wanting to read your submission for the third time, in order to convince himself that it really is as brilliant as he had thought the first time through. For the more masochistically-minded, it is tempting to conclude that the work is terrible, and so has been set aside, pending future guffaws.

 

But the simple fact is, this is an industry where people are EAGER to clear paper off their desks: if you have not heard back on a submission, far and away the most probable explanation is that no one has read it yet. And if you sent it between Thanksgiving and MLK, Jr., Day, that probability soars to a near certainty. Is it really worth torturing yourself with that kind of delay?

 

Instead, why not treat your work to a stimulating rewrite during the holiday season? Better still, why not read it from front to back in hard copy, so you can catch any lingering errors? Then – rested, refreshed, and perfected by its holiday spa treatment – you can send it out into the world in the new year, confident that your work is at its best and brightest.

 

Just an early holiday notion, my friends, designed to keep that seasonal sparkle alight in your eye. Keep up the good work!

 

— Anne Mini

Surfing in the sea of reviews

Hello, all —

 

In previous postings, I talked about how to track down who represents whom, so that you may address queries to the agents who represent authors whose work you like, or (even better) whose work resembles yours in some important respect. Today, I am going to talk about how to expand your querying list by reading book reviews, an inexpensive and highly effective way to identify agents with a solid recent track record of selling books in your area.

 

“Wait!” I hear those of you who have been paying attention to my recent postings cry. “Wouldn’t any list of books just coming out now be a reflection of what agents were selling at least a year ago, rather than now? Aren’t you always yammering about how agents live in the now, and how we should strive to be as up-to-the-minute in our research as possible?”

 

Why, yes, intelligent readers: you get a gold star for the day. However, keeping up-to-the-minute on who is selling what NOW pretty much requires subscribing to one of the rather expensive publishing databases, such as Publishers Marketplace, or an industry paper, such as Publishers Weekly. As a dispenser of free advice myself (free in both directions: writing these blogs is my volunteer contribution to the Pacific Northwest Writers Association, a fine organization devoted to helping all of us), I am very much in favor of highlighting any free resources that are available to writers. Most aspiring writers are already struggling to find time to write, and there is a whole industry devoted to producing seminars, conferences, books, and magazines devoted to helping all of them become better and more publishable writers. So if I can save you a few shekels, I like to do it.

 

And the book review method is undoubtedly cheap: if you go to a public library, you don’t even have to buy the newspaper to read book reviews. While print media book reviews almost never list the agent of a book in question (as opposed to industry advance reviews — see several posts ago — which occasionally do), reading the reviews will enable you to single out writers who are either writing for the same micro-niche you are (and the more specific you can be about that, the better, in terms of soliciting an agent) or whose style is similar to yours. Then, once you have identified the writers whose representation you covet, you can use the methods I have already discussed to track down their agents.

 

The book review will also tell you, by implication, how good the agent is at placing work with publishers who promote their authors’ books well. As you have undoubtedly noticed, the vast majority of books published in North America are not reviewed in the popular press; it is no longer sufficient simply to send a bound galley with a polite cover letter to a publication to get it reviewed. If you see a review in a major publication, it is because it is expected to be a big seller, is by an author already well recognized, or someone (usually the publicity department at the publishing house, but with increasing frequency, the author) has been a shameless nagger. Since even a poor review in a major publication will equal more book sales, it is very much in your interest to find an agent who is good at bullying publishers into nagging reviewers on behalf of her authors’ books.

 

Obviously, finding well-reviewed first-time authors in your genre should be your first goal in review-scanning, as their agents will probably be most open to your work. Once you start reading the major book reviewers, however, you will probably notice that first-time authors receive only a very small share of their notice. Personally, I would find it a bit tedious to keep on informing the world yet again that Alice Walker is talented and that J.K. Rowling has a future in children’s literature, when I could be telling the world about an exciting new author, but as I have mentioned before, I do not make the rules; I merely tell you about them.

 

If you have read a publication several times without finding a single author whose work sounds similar to yours, move on to another publication. And if you find it difficult to tell from the reviews whose work is like yours, take the review section of the paper to a well-stocked bookstore and start pulling books off the shelves. I’m sure that you are a good enough reader to tell in a paragraph or two if the agent who fell in love with any given book is at all likely to admire your prose stylings.

 

Often, though, this is not necessary, as many book reviewers rush to compare new authors to established ones, often within the first few lines: just today, I was reading a review of Stephanie Kallos’ John Irvingesque plotting. A statement like this can make it unnecessary to read the rest of the review. If your work resembles Irving’s, but you despair of hooking his agent, you would be well advised to try Kallos’. Get it?

 

If all of this seems like a lot of work, bear in mind the alternative: not targeting agents specifically, or, heaven help us, adopting a mass strategy where you blanket the agenting world with generic requests. Allow me to reiterate: just as trial attorneys learn not to ask questions whose answers they cannot anticipate, I, and literally every agented writer I know, have learned not to query agents who are not DEMONSTRABLY interested in our kind of writing. Sending only targeted queries can substantially reduce your rejection rate.

 

Especially if you have been going the mass mailing route — most agents simply ignore “Dear Agent” letters, but they genuinely do pay attention to queries that pay them the compliment of noticing that they have sold books in the past. As I have mentioned before (see my late August and early September postings), it is VASTLY to your advantage to be able to open your query letter with a clear, book-specific reference to why you have selected that particular agent: “Since you so ably represented David Guterson’s SNOW FALLING ON CEDARS, I believe that you will enjoy my book…”

 

Trust me on this one.

 

In postings to come, I shall be turning my attention from agent-finding to other aspects of the publishing process. This does not mean I am leaving the subject forever, though: if you have questions you would like answered, or agent stories you would like to share, feel free to chime in via the COMMENTS function, below. Heck, if you’re having an unusual amount of trouble finding out who represented a particular book, let me know, and I’ll see if I can help you out. (Within reason, of course; please don’t just send me your entire list.)

 

Keep up the good work!

 

– Anne Mini

Does size matter?

Dearly beloved:

 

Today, I am resuming my series of posts on agencies with a discussion on the merits of big ones vs. small ones. I am certainly not the first to write on this topic, nor, I suspect, the last. Writers’ periodicals seem to have an especial fondness for the issue, so much so that I sometimes wonder if a visiting alien picking up a writers’ magazine would not automatically assume that every writer in America chooses representation based upon size alone.

 

It’s a big country, the alien might reason. They like EVERYTHING big.

 

However, a big agency is not necessarily the right choice for everybody. As the client of a large agency, you do enjoy many benefits: the prestige of signing with a recognized name, more support staff to answer your questions (or not), and often more collective experience upon which you can draw. Just as with a well-known agent, you are working with a known quantity, with verifiable connections.

 

With a new agency or new agent, it can be hard to assess connection claims until a track record of sales has been established. Sometimes, the hungry can be excellent gambles — if your book sells quickly and/or well, you can be the favorite steed in the shiny, new stable. Before that (and often after), a hungry agent often offers services that a bigger agency or a busier agent might not provide. Extensive free editing, for instance. (If you missed yesterday’s post on fee-charging agents, read it before you discount the value of such an offer.) Intensive coaching through rewrites. Bolstering the always-tenuous authorial ego. If you are a writer who wants a lot of personal attention from an agent, the less busy agent might well be the way to go.

 

Remember the question I asked a few posts ago: what do you want from your agent? Consider very, very carefully how important personal contact is to you, because if this relationship works out, you will be living with your decision for a very long time. Will you go nuts if a month goes by silently while an editor has your manuscript? Would you be happy with the occasional e-mail to answer your questions or keep you updated, or would you prefer telephone calls. Do you want to hear the feedback of editors who have rejected your work, so you can revise accordingly, or would you rather get through as many submissions as quickly as possible? All of these are very much dependent upon how busy the agent is, and what kind of demands the agency places upon her time.

 

Generally speaking, the bigger the agency, the busier the agent, which can seem a bit counter-intuitive. Big agencies have greater resources for support staff, whereas in a small agency (or with a stand-alone agent) the agents may be doing support work as well; it would make sense if the small agency agents were busier. However, nowhere is the old adage “tasks expand in direct proportion to the time available to perform them” more evident than in the publishing industry: as an agent becomes more important, he takes on more clients. Big equals powerful here.

 

There are exceptions to this rule, of course. A few “boutique agencies” that deliberately keep themselves small in order to occupy a very specific niche, but it is rare. There’s no missing these agencies — they ALWAYS identify themselves as boutique in their blurbs, lest anyone mistakenly think that they were small because they were unsuccessful. Often, they sharply limit the proportion of unpublished writers that they will represent, or do not represent the unpublished at all. They do, however, tend to lavish attention upon the few they select.

 

As do, admittedly, some agents at major agencies, but do bear in mind that no matter who represents you, no matter how much your agent loves your work, you will be only ONE of the authors on the agent’s list. Time is not infinitely flexible, despite anyone’s best intentions. Before you commit to a big agency or a major agent, ask yourself: do I really want to be someone’s 101rst client?

 

This sounds like a flippant question, but actually, it is a very practical one, and one that speaks very directly to your personal level of security about your work. Big agencies and important agents have made their names, generally speaking, on high-ticket clients; often, that high-recognition client is why aspiring writers covet their representation skills. However, it takes time to cater to a bigwig client: I once had a lovely chat with a past president of AAR who handled one of the biggest mystery writers in the biz; apart from handling her book negotiations, he told me, he also spent a week a year with her in a mountain retreat — not skiing, but micro-editing her next work to make its market appeal as broad as possible.

 

Before you float off into fantasies about being successful enough to command your own personal slave editor and/or mountain lodge, stop and think about the implications of being one of this agent’s OTHER clients. That’s a week a year when he is not available to pay even the vaguest attention to the needs of Clients 2 — 143. So who do you think ends up handling those other clients’ concerns? That’s right: not the bigwig agent at all, but his I’m-working-my-way-up-the-ladder assistant. Who, I have it on reliable authority, is somewhat overworked.

 

Which raises an interesting question: if a writer is actually dealing most of the time with the agent’s assistant, rather than the agent, with whom is the long-term, mutually beneficial interaction occurring?

 

Still, you cannot deny the appeal of the contacts and oomph of a big agency, even if you are not represented by the most important agent in it. Personally, I am represented by a big agency, one that handles more than 300 clients (and very well, too, in my opinion). How much of a difference does it make, on a practical level? Well, do you remember last month, when I was talking about how ALL nonfiction book proposals are presented to agents and editors in conservative dark blue or black folders, because a unique presentation is generally regarded as an indicator of a lack of professionalism?

 

My agency is influential enough to present its clients’ proposals in GRAY folders.

 

Yes, yes, I am very lucky, and people in the industry recognize that. When I was deciding between agents, I attended a small writers’ conference in Montana, one of those gloriously intimate ones where perhaps only one agent attends, but you can talk with her for an hour. Since I already had several irons on the fire, I did not approach the agent du jour, except to introduce a writer who I thought would interest her (I’m notorious for doing this; writers are often too shy to introduce themselves). By the end of the conference, the agent had heard that I’d won the PNWA award, and her curiosity piqued, she sought me out to see if I had signed with anyone yet. A couple of minutes into her pitch, I mentioned who I was deciding between, and the agent instantly deflated. “Oh,” she said. “We’re talking THAT league.”

 

As I said, I have been very lucky: winning the PNWA contest got me a hearing with many agents in THAT league. (In the unlikely event that I am being too subtle here: ENTER THE CONTEST!) I have also been lucky in that while I enjoy the benefits of a large agency, my agent has the time to answer my questions and talk with me about my future and current writing: whether our quite-frequent contact is primarily the result of our respectively scintillating personalities or the roller-coaster ride my memoir has been taking on the way to publication, I leave you to speculate. I suspect that I am taking up disproportionate amounts of her time, amongst her many clients, and am writing furiously on my next book to make it worth her while.

 

Which brings me back to a point I made a few postings ago: it honestly is a good idea to try to get some sense of who your agent is, beyond the cold statistics of her clients’ sales, before you sign. You don’t have to attend very many conferences before you meet your first hungry new agent, willing to promise the moon, nor to meet your first 100-client bigwig. There are a lot of alternatives in between, but the only way you are going to find your best fit is to give some hard thought to what you want and ask good questions until you figure out if the agent who wants you is in fact the best choice for you and your work.

 

In my next post, I shall talk about how to decide which agents to approach, beyond simply opening up a standard agent guide at random, sticking a pin in a page, and querying the agency with a hole in its description. Like most parts of the long endurance test that leads to publication, there are a few shortcuts I think you should know.

 

In the meantime, have a lovely weekend, and as always, keep up the good work!

 

– Anne Mini