Posted on - 3 Comments on Submission faux pas: did they ASK you to think for yourself?

Submission faux pas: did they ASK you to think for yourself?

Yesterday, I cleverly (if I do say so myself) combined my ongoing series on industry etiquette with the short intermission series on submissions. The result, if not precisely magical, enabled me to begin to make a crucial point about submission: in the VAST majority of instances, 99% of an agent’s decision to sign a writer is based upon what is in the submission envelope.

This is even true if the initial contact between the agent and the writer occurred at a conference: no successful agent accepts a client simply because she happens to like him.

Remember that, the next time you are chatting with an agent at a conference. If the agent has not yet read your work, there is no tacit promise of representation here. Just, if you’ve pitched well, a request that you send pages so the agent can find out for herself whether you can write or not.

Long-time readers, chant along with me: agents read submissions looking for reasons to reject them, not reasons to accept them. Yet given the hundreds of queries and dozens of submissions agents read every week, the average agent could fill her client roster 80 times over with writers who write competently.

So place yourself in that agent’s shoes for a moment: if you were considering two clients, one who had demonstrated an understanding of the boundaries of industry etiquette, and one who stepped outside those norms one or more times during your brief interaction, which would you be more likely to sign?

That’s the pesky other 1% of the decision, in case you were wondering. I hate to be the one to break it to you, but it really is possible to blow your big chance with an agent through something that has nothing to do with your writing. And that comes as a surprise to many, if not most, aspiring writers, who often violate the unwritten rules simply out of simple enthusiasm.

So that’s why I’m running through the usual suspects, to keep my readers from making these same mistakes. Of course, not all of the scenarios I’m introducing here are necessarily deal-breakers; all, however, are either considered rude by agency insiders or are harmful to the writer in some other way. Enjoy!

Submission scenario 3: After sending out a round of queries on his novel, Caleb is delighted to receive replies from two agents. One asks him to send the first chapter of his manuscript (in his case, the first 19 pages) and a 5-page synopsis. The other asked for the first 50, a 1-page outline, and bio.

Out of his mind with glee, Caleb pops two packets containing the first 50 pages, a 5-page synopsis, and his bio into the mail, and waits feverishly by the phone for The Call. In a month, he receives two form-letter rejections, with no indication why his submissions were rejected.

What did Caleb do wrong?

He violated one of the golden rules of submission: he did not send PRECISELY what the agent asked to see, no more, no less. Instead, he assumed that the agents must want the same thing.

Now, it would undoubtedly be infinitely easier on writers if every agent DID want the same thing, just as it would be simpler if every contest had the same submission requirements. Wouldn’t it be wonderful, for instance, if the term “synopsis” always referred to a document of predictable length, as opposed to the 1, 3, 4, and 5 pages to which the term might refer? Wouldn’t it be marvelous if everyone agreed on whether a hook is absolutely necessary in a first paragraph, or if dialogue is acceptable in a first line? And wouldn’t it be downright miraculous if individual agents and editors did not speak as though their own personal preferences on these points were industry standard?

Yup. I would also like a clown at my birthday party, and a pony with a great big bow on his halter. I have been waiting for these since I turned 8, however, and, like industry-wide standardization of what is expected of writers, experience has taught me that I probably should not expect to see any of these things in my lifetime.

Every agent is different, just as every agency is different. And just as there is no single writing style that will please every agent in North America, there is no single array of items to include in a submission packet. This is why they invariably tell you specifically what they want to see.

How touchy are they, you ask? Let’s take a look at a related scenario.

Submission scenario 4: After sending out a raft of query letters, Daphne is delighted to receive several requests for submissions. Because she is in a writers’ group with Caleb, she knows to check carefully for what each agent has asked her to send. Dorian, agent #1, has asked her to send the first chapter + synopsis; Darlene, agent #2, has asked for the first two chapters, bio, and synopsis; Digory, agent #3, asked for the first 50.

Daphne has been preparing for years for this moment, so she has well-polished pages, a solid synopsis, and an interesting-sounding bio all ready to go. Yet after she has printed up her submissions to Dorian and Darlene on bright white paper, she hesitates: Chapter 3 ends on page 54. Digory would not want to stop reading mid-line, would he? She prints through page 54, seals the envelope, and sends them off.

The result: both Dorian and Darlene ask to see the rest of the book; the pages she sent to Digory are sent back without comment.

I would ask what Daphne did wrong, but I would hope that by now, all of you would have seen her mistake coming a mile away, and started screaming, “No, Daphne, NO!” just as you would at a slasher-movie heroine about to explore that dank basement alone wearing only a tube top and shorts.

Yes, even a few extra pages might make a difference. Again, do NOT second-guess what the agent wants: follow directions.

This used to be one of the FIRST things writers learned on the conference circuit, but it seems to have fallen out of fashion as something writers tell one another. Because violations of this rule genuinely make agents angry, practically universally.

How angry? Well, let me put it this way: you know how the agents and editors hang out together in that bar that’s never more than 100 yards away from the epicenter of any given conference in North America? After they’ve gotten a few drinks into ‘em, try asking one if they mind receiving more pages than they asked to see.

The trick here is getting only ONE to answer. Practically everyone has a horror story about the time some eager author sent a live kitten along with his manuscript on pet care. And even the agents who don’t will say, “What, the writer thinks we won’t notice? Or that we’re asking every writer for a different number of pages?”

There are two reasons this bugs agents so much. First, every agent has established how many pages he is willing to read before deciding whether he is interested enough in a book to read the whole thing. It can be as little as 1, as few as 5, or as many as 100. Trust me, the agent who requests your materials knows PRECISELY how long it will take him to read that many pages. Sending more translates in his mind to an expectation that he will devote more time to your submission than he had planned.

I don’t think I need to remind you how folks in the industry feel about those who waste their time, do I?

The second reason is a bit more reasonable. To professional eyes, Daphne’s sending the extra pages demonstrates from the get-go that she is going to be a difficult client to handle, one who will have to be told more than once what to do. As long-time readers of this blog already know, the publishing industry has only two speeds: delay and I-need-it-today! A client with poor direction-following skills is going to have a hard time with both.

And think about it: would you want to be the agent who had to tell an editor at a major house, “I know Daphne didn’t give you the revisions you wanted on her book. Give her a second chance – this time, I’ll go through and explain to him what you wanted.”

This is not to say that by any reasonable human standard of behavior, Digory was not overly-touchy to draw the conclusion from a few extra pages that Daphne was unreliable: he was, or more likely, his screener was. However, as neither Digory nor his screener know Daphne personally, they worked with the limited information they had. As do we all.

Keep up the good work!

Posted on - No Comments on As Gandhi famously said, there is more to life than increasing its speed

As Gandhi famously said, there is more to life than increasing its speed

Yesterday, I was discussing the actual submission packet, and I realized that I left out the rather important issue of how to pack it. The post office does in fact sell boxes the right size for manuscripts – if your local PO doesn’t, ask them to order ‘em – as do many office supply stores.

But let the buyer beware: sometimes, the ostensibly manuscript-sized boxes do not comfortably fit a stack of 8 1/2” x 11” paper. The old USPS Priority Mail boxes, provided for free, used to fit two manuscripts beautifully side-by-side, for instance, and they no longer do. Take a sheet of scratch paper with you, and double-check that it will fit in the bottom without wrinkling before you buy.

Whatever you do, though, don’t try to recycle the box your Christmas presents came in for the purpose. Present boxes tend to be too flimsy for cross-country travel. And don’t use a shipping box that a company sent you with the company logo crossed out, as that is considered rather tacky. The ones from Amazon tend to be a perfect footprint for manuscripts, I notice, but don’t yield to the temptation.

“But wait!” I hear the box-savvy cry, “those Amazon boxes are about 4 inches high, and my manuscript is about 2 inches high. Wouldn’t a box that size be too big?”

In a word, no. In general, it’s better to get a box that is a little too big than one that’s a little too small. To keep the manuscript from sliding around and getting crumpled, insert wads of bubble wrap around it. (This technique will also make a larger-sized Priority Mail box work.)

If you’ve been asked to send more than one copy of a manuscript – not all that uncommon after you’ve been picked up by an agent – insert a piece of brightly-colored paper between each copy. Just make sure it’s not construction paper, or the color will rub off on your lovely manuscripts.

I have a few more tips, but since I’m on a faux pas roll anyway, let me present the single most common mistake submitters make as one of my case studies:

Intermezzo scenario 1: After querying for months, Anita receives an e-mail from the agent of her dreams, asking to see the whole manuscript. Alternately overjoyed and petrified (a very common twin state for writers at this juncture, incidentally, although we hear only about the joy), Anita prints up her manuscript that very day. When she plunks down the hefty box and asks to overnight it, she turns pale at the price, but does pays it anyway. An anxious month of waiting later, the manuscript is returned to her, rejected.

What did Anita do wrong? Hint: what she did wrong here probably didn’t have any impact whatsoever on whether the manuscript got rejected or not.

Anita’s error was to overnight the manuscript. It was hugely expensive – and completely unnecessary. It would have gotten exactly the same read had she sent it via the much cheaper Priority Mail, or even regular mail. (Book rate is very, very slow, so I wouldn’t recommend it.)

The more interesting question here is why would Anita, or any other aspiring writer, spend money unnecessarily on postage? One of two reasons, typically. First, many writers assume – wrongly – that an overnighted package is taken more seriously in an agency’s mailroom. In their minds, the mail sorter says, “My God! This must be urgent!” and runs it directly into the agent’s office, where it is ripped open immediately and perused that very day.

Just doesn’t happen. At this point, writers have done this too often for an overnighted package to generate any enthusiasm at all at the average agency. 20 years ago, perhaps, when FedEx was the hot new thing, it might have made a difference, but now, overnight packaging is just another box.

Save yourself some dosh.

The other common reason for overnighting a manuscript is eagerness. Once the request for submission is made, the writer naturally wants everything to happen in a minute: reading, acceptance, book sale, chatting on Oprah. You know, the average trajectory for any blockbuster.

I hate to burst anyone’s bubble, but speed on the writer’s end will not make one iota of difference in how quickly a manuscript is read, or even the probability of its moldering on an agent’s desk for months. Certainly, the differential between the agent’s receiving the manuscript the next day or receiving it in the 2-3 days offered by the more reasonably priced Priority Mail will make no appreciable difference.

This is true, incidentally, even when the agent has ASKED a writer to overnight a project. Consider the plight of poor Bartholomew:

Intermezzo scenario 2: Bartholomew has just won a major category in a writing contest. During the very full pitching day that followed his win, six agents ask him to send submissions. Seeing that he was garnering a lot of interest, Brenda, the most enthusiastic of the agents, requests that Bartholomew overnight the manuscript to her, so she can respond to it right away. Being a savvy submitter, Bartholomew says yes, but submits simultaneously to all six. Within three weeks, he’s heard back from all of them; puzzlingly, Brenda is among the last to respond.

What did Bartholomew do wrong?

He said yes to an unreasonable request. Why was it unreasonable? Because in essence, the situation was no different than if Brenda had asked Bartholomew to leave the conference, jump in his car, drive three hours home to print up a copy of his manuscript for her, drive three hours back, and hand it to her. In both cases, the agent would have been asking the writer to go to unnecessary effort and expense for no reason other than her convenience. As Brenda’s subsequent behavior showed, she had no more intention of reading Bartholomew’s manuscript within the next couple of days than she did of reading it on the airplane home.

Pop quiz: why did she ask him to overnight it at all?

Give yourself full marks if you said it was to get a jump on other interested agents. Remember last week, when I mentioned that agents tend to be competitive people who value book projects in direct proportion to how many other agents are interested in them? This is one way it manifests.

Pause and consider the ramifications of this attitude for a moment. Let them ripple across your mind, like the concentric circles moving gently outward after you throw a stone into a limpid pool, rolling outward until…OH, MY GOD, WHAT DOES THIS MEAN FOR THE AVERAGE QUERY-GENERATED SUBMISSION?

Uh-huh. Explains quite a bit about why the agent who requested your first 50 pages doesn’t get back to you for two months, doesn’t it? Even though the average agent expects that the writer querying her will be simultaneously querying elsewhere, she will assume, unless you tell her otherwise, that the packet you send her is the only submission currently under any agent’s eyes.

So what’s the rush? It’s only your baby that’s sitting on the edge of her desk for weeks on end.

This is why it is ALWAYS a good idea to mention in your submission cover letter that other agents are reading it, if they are. (I would have to scold you if you lied about this, just to speed up the agent’s sense of urgency.) No need to name names: just say that other agents have requested it, and are reading it even as she holds your pages in her hot little hand.

In the scenario above, Brenda already knows that other agents are interested in Bartholomew’s work; she is hoping to snap him up first. So why didn’t she read it right away?

Give up? Well, Brenda’s goal was to get the manuscript before the other agents made offers to Bartholomew, not necessarily to make an offer before they did.

Is that a vast cloud of confusion I feel wafting from my readers’ general direction? Was that loud, guttural sound a collective “Wha–?”

Relax – it honestly does make sense, when you consider the competition amongst agents. Brenda is aware that she has not sufficiently charmed Bartholomew to induce him to submit to her exclusively; since he won the contest, she also has a pretty good reason to believe he can write. So she definitely wants to read his pages, but she will not know whether she wants to sign him until she reads his writing.

Essentially, Brenda is setting up a situation where Bartholomew will tell her if any of the OTHER agents makes an offer. By asking him to go to the extraordinary effort and expense of overnighting the manuscript to her, she has, she hoped, conveyed her enthusiasm about the book sufficiently that Bartholomew will regard her as a top prospect. Even if he gets an offer from another agent, he’s probably going to call or e-mail her to see if she’s still interested before he signs with anyone else.

If she gets such a call, Brenda’s path will be clear: if she hasn’t yet read his pages, she will ask for a few days to do so before he commits to the other agent. If she doesn’t, she will assume that there hasn’t been another offer. She can take her time and read the pages when she gets around to it.

Again, what’s the rush?

From the agent’s POV, asking a writer to overnight a manuscript is a compliment, not a directive: it’s the agent’s way of saying she’s really, really interested, not that she is going to clear her schedule tomorrow night in order to read it. And even if so, the tantalization will only be greater if she has to live through another couple of days before cloistering herself to read it.

So what should Bartholomew have done instead? The polite way to handle such a request is to say, “Wow, I’m flattered, but I’m booked up for the next few days. I can get it to you by the end of the week, though.” And then he should have Priority Mailed it.

Sound daring? Well, let me let you in on a little secret: in the industry, the party who wants a manuscript overnighted is generally the one who pays for it. After a publisher acquires your book, the house will be paying for you to ship your pages overnight if they need them that quickly, not you. So by asking the writer to pay the costs, the agent is actually stepping outside the norms.

More submission tips, and faux pas avoidance strategies, follow tomorrow. Keep up the good work!

Posted on - No Comments on Submission packet dos and don’ts

Submission packet dos and don’ts

I’m interrupting my amusing (to me, anyway) series on industry faux pas because I’ve received several questions recently about submissions. Not content questions, the kind we spent November wrestling with, the kind that get manuscripts rejected, but the technicalities of what actually goes into a submission packet.

I tend to gloss over this, because agents are usually very specific about what they want when they ask for a manuscript. Give them what they want. Never, ever send what you THINK they want to see instead: you may offer in your cover letter to send more, but that is all.

That’s right, I said cover letter – which no agent is ever going to ask you to include. The cover letter is for YOUR benefit, to help keep your requested submission out of the automatic rejection pile where the unrequested submissions go. It is also a polite way to respond to a business opportunity – in a business where politeness definitely counts.

What should your cover letter contain, and how is it different from a query letter? Primarily, the cover letter is a reminder that the agent DID request the manuscript. This information should be in the first paragraph, as in, “Thank you for asking to see the first fifty pages of my memoir, DEATH BY INCHES.”

Do I hear some murmuring out there? “But the agent is really excited about my manuscript,” comes a disgruntled voice. “Of course, he’ll remember it.”

Not necessarily – and that’s not necessarily bad for your book. I’ve said it before, and I’ll say it again: contrary to what virtually every writer in the world believes, agents do NOT sit on the edges of their chairs, waiting for that manuscript they requested a week ago. They see literally hundreds of queries every week; it would be downright surprising if they remembered them all.

Don’t expect it – and don’t risk your submission being placed in the discard pile. Mention the request in your cover letter, and write on the outside of the envelope REQUESTED MATERIALS in letters so large that they can be seen from space.

If you met the agent at a conference, the cover letter is even more important. At conferences, agents often meet hundreds of people over the course of a day or two, and there are weeks at a time during the summer and autumn months where there are conferences every weekend. All of those pitches start to blur together after a while, even with the best intentions. (And no, making Frances’ mistake will NOT necessarily render yours more memorable.)

So it’s always an excellent idea to begin your cover letter with “Thank you for requesting the first 50 pages of my novel, FIVE HUNDRED BLANK PAGES. I so enjoyed meeting you at Conference X, and I hope you will enjoy reading it.”

And THEN take the biggest marking pen known to man and write REQUESTED MATERIALS – CONFERENCE X on the outside of the envelope.

Your cover letter need not contain much more than this. In fact, this would be a dandy cover letter for a requested submission:

Agent’s name
Agency address

Dear Ms. Smith:

Thank you so much for requesting the full manuscript of my novel, AND THEY ALL BURNED IN HELL. Please find it enclosed, along with a SASE and the author bio you requested.

I appreciate your taking the time to read this, and am thrilled at the prospect of working with your agency. I look forward to hearing from you soon.

Sincerely,

Writerly B. McAuthor
Address
Phone number
e-mail address

That’s it. Make sure ALL of your contact information is on the letter, though, either in the header (letterhead-style) or under your signature, and do be absolutely certain that the letter includes the title of your book, just in case the letter and the manuscript end up on different desks.

Like any other communication you send to anyone in the industry, use correspondence format, not business format: indent your paragraphs. Do not address the agent by first name only (“Dear Isabelle…”) unless the agent’s missive to you addressed you by YOUR first name only. (And “Dear Binky” is right out.) And it’s professional norm to use the same typeface and font in the cover letter as in the manuscript, so 12-point Times, Times New Roman, or Courier are your choices here.

Like a contest entry, the nicer the paper (within reason), the better: at a large agency, a submission will often go through at least two screeners’ grubby paws before it lands on the agent’s desk, and low-quality paper wilts after a read or two. Use 20-lb paper or better (I use 24-lb) in bright white. Cream or ecru paper, be it ever so beautiful, will come across as unprofessional. Bright white paper provides the best background for crisp printing.

Which means that you should NOT print your submission while your printer cartridge is on its last legs.

Okay, beyond this, what should your submission packet include, and in what order?

In part, this is a trick question, because otherwise, the packet should include precisely what the agent asked you to include. However, any agent is going to assume that a writer of your caliber is already aware that certain requests imply certain inclusions. Here they are, in the order in which they are generally expected to appear in the packet:

1. Cover letter

2. Title page (ALWAYS include this, if ANY manuscript pages have been requested – yes, even if you have already sent the first 50 pages, and are now sending the rest of the book. If you have never formatted a professional manuscript before, please see the YOUR TITLE PAGE category at right.)

3. Requested pages in standard format. (Including a slug line in the top left margin of EVERY page, no matter what the PNWA contest guidelines told you: AUTHOR’S LAST NAME/TITLE/#. The page number should appear ONLY in the slug line, nowhere else on the page. If you are unfamiliar with the slug line standards and other provisions of standard format – or didn’t know that there WAS a standard format – please check out the FORMATTING MANUSCRIPTS category at right.)

4. Synopsis, if one was requested, clearly labeled AS a synopsis. (With fiction, when an outline is requested, they usually mean a synopsis, not an annotated table of contents. For nonfiction, an outline means an annotated table of contents.)

5. Author bio, if one was requested. (If you don’t know how to write one of these, please consult the AUTHOR BIO category at right. I really have been trying to cover as many of your needs as possible here.)

6. SASE – that’s self-addressed, stamped envelope, for those of you new to the game — big enough to fit the entire manuscript; if you sent it in a box, it is acceptable to send a mailing label and postage. (Always use stamps, not metered postage. If you want to send a second, business-size envelope SASE as well, to make it easy for them to request the rest of the manuscript, place it at the end and mention it in your cover letter.)

It’s also a good idea to include a self-addressed, stamped postcard for the agency to mail to you to acknowledge receipt of the manuscript. Don’t worry about this causing trouble; it doesn’t, and you will have proof that they received it. This is important, because manuscripts do go astray from time to time.

That’s it. Don’t forget that EVERYTHING you send to an agency is a writing sample: impeccable grammar, punctuation, and printing please. No smudges or bent corners, either. Make it all pretty.

A bit more on this topic follows tomorrow. Keep up the good work!

PS: For those of you who are in the process of sending out packets: if you have follow-up questions on the subject, PLEASE post them here as comments, rather than e-mailing me with them. That way, everyone can benefit from the responses, and I can use my time more efficiently. I thank you; my agent thanks you; my publisher thanks you.

Posted on - 12 Comments on Avoiding the faux pas, part I, in which I reveal to my readers the astonishing fact that contrary to popular belief, agents tend to be competitive people.

Avoiding the faux pas, part I, in which I reveal to my readers the astonishing fact that contrary to popular belief, agents tend to be competitive people.

Practically all of the writers I know – and they are legion – have been on edge lately. Including yours truly, a humble scribe who just sent off a NF book proposal to her agent Monday midnight. Considering that I was polishing this inherently annoying project – what writer wants to produce 35 pages of marketing copy on a book that has yet to be written? – during a pre-contest period when, by conservative estimate, I was receiving at least three panic-stricken e-mails per hour, asking for interpretations of contest rules and standard format, it’s perhaps understandable that I would be a little peevish.

My apologies to those of you at whom I snapped. Truth compels me to say, though, that by the last few days of proposal-writing, I was snarling at anything that came near my writing space.

I was under a lot of stress – in addition to the proposal and the contest deadline, I have a novel making its way through a publisher’s committee reading list AND a memoir being held up by another publisher — and it honestly is about equally time-consuming to answer questions one by one and to post each on the blog as comments so everyone can see the answers. Really, it’s better for us all in the long run for the questions to be posted as comments originally, and skip the middleman.

Signed, sincerely, the middleman.

So that’s my reason for being a trifle grumbly these days – but what is everyone else’s excuse? It’s more than just the February blahs. Contest season always leaves tempers a bit frayed; it’s the season, too, where the last of the New Year’s resolution queriers are finding SASEs in their mailboxes.

I’m not just asking out of idle curiosity, you know. For some reason, this February seems to be spurring a lot of writers out there to test the limits of the usual industry etiquette, or even to disregard it altogether. And in most cases, they seem to be doing it inadvertently.

All month, I’ve been hearing story after story from (and about; the professional writing world isn’t all that big, and notoriously gossipy) writers who have crossed boundaries that make those of us who have been in the biz a long time cross ourselves quickly and murmur, “Mon dieu!” under our breaths.

Because I have been, as I said, preoccupied, it took me a couple of weeks to figure out why. No, not why it should be happening in February – that’s anyone’s guess. I mean why writers, who in all other months of the year bend over backwards to avoid offending agents and editors, would be violating the industry standards for politeness all of a sudden. Care to hear my theory?

It’s because the writers don’t know about these standards.

Those of you who have been reading this blog for a long time might not find this insight all that startling. “Humph,” I hear you mutter, “so what else is new? There are plenty of things a writer learns only through experience or because someone like Anne mentions it.”

Ah, but here’s the recent difference: in years past, writers learned industry etiquette at conferences, through writers’ groups, via the advice in the printed agency guides, by hearing horror stories, etc. Now, more and more writers are gleaning their information online – and thus are not necessarily in a position to have an industry insider take them aside and murmur, “Whatever you do, NEVER phone an agent who hasn’t called you first!” or “A conversation with an agent or editor at a conference is NOT a friendship – don’t e-mail afterward just to chat!” or “Never promise an exclusive for more than three weeks.”

For anybody who landed an agent more than five years ago, not knowing these things seems downright odd. But there you have it, the result of web-based community. Not all progress is progressive.

Which means, I guess, that it’s up to me to fill you in on some of these imperatives. Otherwise, I can’t really complain that you don’t know about them. And this way, you can in turn pass them along to other writers of your acquaintance, just as folks have traditionally done on the conference circuit, and none of my readers will ever end up being the one who insults the agent of his dreams.

I have nightmares about that, you know. I worry about you people.

Rather than just presenting you with a list, though, and to make this more interesting for those of you who have spent some time on the conference circuit, I’m going to spend the next few days running through a number of hypothetical situations. In each, I’m going to ask you what the fictional writer did wrong, and why. And to ease the transition from the contest tips of recent weeks, each of today’s scenarios is going to be about a contest winner.

So happy February, everybody. It’s time to get polite.

Scenario 1: Abigail has just won the Adult Genre Fiction category, and her head is still spinning from all of the congratulations. Agent Ashley, to whom Abigail had pitched earlier in the conference, tugs on her sleeve and reminds her that Ashley’s agency is already interested, upping her request for pages from the first 50 to the entire manuscript.

Flattered, Ashley agrees. But when Agent Andrew from her dream agency buttonholes her next and asks for pages, Abigail says that she can’t send them until after she’s heard back from Ashley. Andrew shrugs and walks away without giving her his business card.

What did Abigail do wrong here?

If you said that Abigail fell into that very common writer’s trap, being so enthralled by an agent’s – any agent’s – attention that she just said yes to everything she was asked without first thinking about her own strategic interests, give yourself partial credit. Ditto if you said that Abby acted as though she already had a firm representation commitment from Ashley before Andrew showed up.

Not every agent is the right fit for every book; Abigail should have been keeping her options as open as possible here. And as those of you who have pitched at conferences already know, agents ask to read hundreds of manuscripts that they don’t end up representing. Ashley’s interest, while flattering, is just that: interest, not a commitment.

If you said that Abigail’s mistake was to act as though SHE had already committed herself to Ashley, give yourself full marks with a cherry on top. This is known in the biz as giving an unrequested exclusive: Ashley does not expect Abby NOT to show the book too anyone else; Abby has just assumed that’s the expectation.

She’s wrong. And it’s certainly not in Abby’s interest for her to grant an exclusive without being asked specifically to do it. Until that agency contract is signed, the writer is a free agent, so to speak: binding commitments are expected from her, and none are implied.

In fact, Abigail’s manuscript probably would have gotten a quicker read from both Ashley and Andrew had she told them both other agents were interested. Why? Well, publishing is a super-competitive game. To a Manhattanite agent, a book over which there is competition is inherently more valuable than one that only he wants.

Yes, regardless of the quality of the writing.

I know: it’s counterintuitive, and assumes that writers are pitching and querying hundreds of times. But accepting that they think this way makes the publishing industry’s logic much less opaque, I promise.

Okay, here’s the extra credit question: what should Abigail have done instead?

Trickier, isn’t it? She should have told both agents that she was collecting as many requests for submissions as possible, and then sent her winning entry out to them all. Amongst agents, this is considered perfectly reasonable, and often even increases any given agent’s interest in the work. (See earlier comment about Manhattanite logic.)

Are you getting the hang of this? Let’s move on to a new case.

Scenario 2: Billy has just won first place in the Mainstream Novel category. Bertold, the hungry young representative of the Bob Baass Agency (Bob’s of Estonian extraction), immediately asks Billy for an exclusive look at his book. Since the Baass Agency has picked up contest winners at this conference in the past, Billy agrees, and does not pitch his work to any other agent.

Two months later, Bertold rejects the manuscript with a form letter saying that he does not represent this type of book, and Billy has to start querying again from scratch.

What did Billy do wrong?

A whole lot, actually. First, he granted an exclusive immediately after a contest win. As a former major category winner myself, I can assure you, the temptation to do this is vast: when you’re getting so much attention, often after so many years of fruitless querying, the notion that you could just hand your manuscript to the first agent who asks for it and never think about querying again is HUGELY appealing.

Yielding to this temptation lead to Billy’s second mistake: not continuing to pitch his work. As those readers who have already been with me through a conference season already know, I think it’s always a mistake to stop pitching after even the ideal agent has asked to see your work. The more requests for material you can garner at a conference, the more likely you are to end conference season with a contract in hand.

(See comment above about Manhattanite competitiveness. It honestly does explain so much.)

Billy’s third mistake was almost inevitable, after he had made the first two: he waited to hear back from Bertold before he followed up on other leads. A poor choice that probably stemmed from his fourth mistake, not having researched Bertold’s sales record prior to the conference, so he would know whether Bertold and/or the Baass Agency was a good fit for his work.

“But wait!” I hear some of you out there wailing. “You’re missing the point. Why on earth did Bertold ask for an exclusive on a book in a category he doesn’t represent? Why ask for it at all?”

Very, very good questions – and while they could both easily be answered by assuming that Bertold is a sadist who likes to make good writers cry, that’s almost certainly not the reason he did it.

Anyone care to take a guess? Anyone? Here’s a hint: does the Baass Agency send a representative every year?

If you know what’s going on here, you’ve probably been to quite a few conferences, or at least know other writers who have. The Baass Agency doesn’t want to miss out on the next bestseller. Bertold’s boss probably told him to nab as many of the major category winners as he could; the request was automatic.

With an exclusive, the Baass Agency can pass the winners’ work around internally amongst its member agents. In Billy’s case, no one bit.

Okay, what should Billy have done instead, other than run screaming from Bertold because he knew the Baass Agency did not represent his kind of book?

First off, Billy should not have granted an exclusive – he should have pitched to as many agents as possible at the conference, and sent submissions out to them all simultaneously. Telling them all that other agents (no need to name them) are looking at it, of course.

Not only does this prevent hard feelings down the line, it also tends to speed up the reading process at the agencies. If I hadn’t mentioned it before, agents tend to be competitive people. As those modern philosophers the Bee Gees informed us: “We can try/to understand/New York time’s effect on man.”

“But wait!” I hear some of you protest, stung to the heart at the audacity of saying no to any agent anywhere, anytime. “Wouldn’t Billy have offended Bertold by saying no?

Well, maybe, but it’s less likely than you might think. There’s only one reason that an agent ever asks for an exclusive: because he’s afraid that another agent will snap up the author before he can. I’ve never even heard of an agent’s changing his mind about wanting to see pages after an author has said no to an exclusive, in fact. But then, it very seldom happens.

If you don’t believe me, eavesdrop sometime on an agent who has just learned that a contest winner has granted an exclusive to ANOTHER agent; it’s not as though they regard it as a sacred covenant. As I said, these folks are a MITE competitive.

If Billy feared that he felt that he would lose Bertold’s interest by saying no, he should have set an end date to the exclusive right away. The polite way of doing this is to say, “I’d be happy to let you have an exclusive look for three weeks.” That’s a perfectly reasonable amount of time, and if Bertold finds he needs more, trust me, he’ll call Billy and ask for an extension.

After establishing the deadline, Billy should have pitched up a storm, to have a stack of business cards ready for his next round of queries. At 12:01 am on the day after the exclusive expired, Billy should have sent out a submission to every other agent to whom he pitched. THEN he could send a polite e-mail or letter to Bertold, telling him other agents were now looking at his work.

As you may see, what is and isn’t considered cricket within the publishing world is not always self-evident. Fortunately for me, by the time I won a major contest, I had attended enough conferences to avoid Abigail’s mistake; even luckier, I had enough friends who had won contests in the past that I knew to say, unlike Billy, to everyone who asked, “I’m not giving any exclusives, but I would be happy to send you the first 50 pages.”

It’s all about socialization, my friends: as a writer entering the world of agents and editors, you are going to need to assimilate to a new culture. Being aware of that can help you avoid giving gratuitous offense – and help you protect your own interests.

Keep up the good work!

Posted on - 2 Comments on Conference-gleaned wisdom, Part VIII: those pesky talking corpses

Conference-gleaned wisdom, Part VIII: those pesky talking corpses

The more I go through the Idol list of rejection reasons (if you do not know what I am talking about, please see my post of October 31), the more it strikes me: yes, agency screeners read a lot of submissions in a day, but how hard would it be to scrawl a single sentence fragment in the margins at the point where they stopped reading, so the submitting writer would know why it was rejected? Or even just make a mark on the page, so the writer would know where the screener stopped reading? Heck, since most of the reasons are very common, they could just place the appropriate sticker on each page, or invest in a few rubber stamps: “Show, don’t tell,” or “Where’s the conflict?” At least then we’d know.

But, hard as it may be to believe, not everyone in the industry follows my advice… So the best I can do is to try to help you insulate your submissions against the most frequent complaints. Back to the Idol list. Today, I want to concentrate on the rejection reasons that would make the most sense for agency screeners to rubber-stamp upon submissions: these are the common technical problems that are relatively easy for the writer to fix.

If she knows about them, that is.

My favorite easy-fix on the list is #50, an adult book that has a teenage protagonist in the opening scene is often mistakenly assumed to be YA; this is funny, of course, because even a cursory walk though the fiction section of any major bookstore would reveal that a hefty percentage of adult fiction IS about teenage protagonists.

Why is this a problem at the submission stage? Well, in an agency that does not represent YA, the book is likely to be shunted quickly to the reject pile; there is no quicker rejection than the one reserved for types of books an agency does not handle. (That’s one reason that they prefer query letters to contain the book category in the first paragraph, FYI: it enables agency screeners to reject queries about types of books they do not represent without reading the rest of the letter.) And in an agency that represents both, the submission would be read with a different target market in mind, and thus judged by the wrong rules.

“Wait just a cotton-picking minute!” I here some of you out there murmuring. “This isn’t my fault; it’s the screener’s. All anyone at an agency would have to do to tell the difference is to take a look at the synopsis they asked me to include, and…”

Stop right there, oh murmurers, because you’re about to go down a logical wrong path. If you heed nothing else from today’s lesson, my friends, hark ye to this: NO ONE AT AN AGENCY OR PUBLISHING HOUSE EVER READS THE SYNOPSIS PRIOR TO READING THE SUBMISSION, at least not at the same sitting. So it is NEVER safe to assume that the screener deciding whether your first page works or not is already familiar with your premise.

Why is this the case? Well, for the same reason that many aspects of the submission process work against the writer: limited time. That screener needs to figure out whether the submission in front of her is a compelling story, true, but she also needs to be able to determine whether the writing is good AND the style appropriate to the subject matter. An adult style and vocabulary in a book pitched at 13-year-olds, obviously, would send up some red flags in her mind.

So, given that she has 50 submissions in front of her, and she needs to get through them all before lunch, is she more likely to (a) devote two minutes to reading the enclosed synopsis before she turns her attention to the writing itself, or (b) only read the synopses for the submissions she reads to the end?

If you didn’t pick (b), I would really urge you to sign up for a good, practical writing class or attend a market-minded conference as soon as humanly possible. A crash course in just how competitive the writing game is would be really helpful. From the point of view of a screener at a major agency, two minutes is a mighty long time to devote to a brand-new author.

I know; it’s sickening, and it’s disrespectful to us. But knowing the conditions under which your baby is likely to be read is crucial to understanding how to make it as rejection-proof as possible. For those of you who write about teenagers for the adult market, I have a bold suggestion: make sure that your title and style in the opening reflect a sensibility that is unquestionably adult, so your work is judged by the right rules.

This can be genuinely difficult if your narrator is a teenager — which brings me to #49 on the Idol list, narration in a kid’s voice that does not come across as age-appropriate. (For the record, both an agent who represents solely adult fiction and one who represents primarily YA noted this as a problem.) This issue crops up ALL the time in books aimed at adults that are about children; as a general rule of thumb, if your protagonist is a pre-Civil War teenaged farmhand, he should not speak as if he graduated from Dartmouth in 1992. Nor should a narrator who is a 6-year-old girl sport the vocabulary of an English Literature professor.

Usually, though, the problem is subtler. Often, teenage protagonists are portrayed from an adult’s, or even a parent’s, point of view, creating narrators who are hyper-aware that hormones are causing their mood swings or character behavior that is apparently motivated (from the reader’s point of view, anyway) solely by age. But teenagers, by and large, do not think of themselves as moody, impossible, or even resentful; most of them, when asked, will report that they are just trying to get along in situations where they have responsibilities but few rights and little say over what they do with their time and energy.

And yet screeners are constantly seeing openings where teenage girls practice bulimia simply because they want to fit in, where teenage boys act like James Dean in REBEL WITHOUT A CAUSE, where teenage characters flounce off to their rooms to sulk. Yes, teenagers do these things, undoubtedly, but in novels, these things have been reported so often that they come across as clichés. And teenage characters and narrators who diagnose these behaviors as an adult would are accordingly rife.

Also, agency screeners and editorial assistants tend to be really young: they weren’t teenagers all that long ago. Sometimes, they are still young enough to resent having been pigeonholed, and if your manuscript is sitting in front of them, what better opportunity to express that resentment than rejecting it is likely to present itself?

So do be careful, and make sure you are showing the screener something she won’t have seen before. Not to give away the candy store, but the best opening with a teenage protagonist I ever saw specifically had the girl snap out of an agony of self-doubt (which could easily have degenerated into cliché) into responsible behavior in the face of a crisis on page 1. To submission-wearied professional eyes, reading a manuscript where the teenaged protagonist had that kind of emotional range was like jumping into a swimming pool on a hot day: most refreshing.

One of the most common ways to set up a teenage scene in the past brings us to reason #63, the opening includes quotes from song lyrics. Yes, this can be an effective way to establish a timeframe without coming out and saying,
“It’s 1982,” but it is also very, very overused. I blame this tactic’s use in movies and TV: in the old days, soundtracks used to contain emotionally evocative incidental music, but in recent years, the soundtrack for any movie set in the 20th-century past is a virtual replica of the K-Tel greatest hits of (fill in timeframe), as if no one in any historical period ever listed to anything but top 40.

I’m fairly confident, for instance, that there was no period in American history where dance bands played only the Charleston, where every radio played nothing but AMERICAN PIE, or every television was tuned to THE ED SULLIVAN SHOW. Yes, even when Elvis or the Beatles appeared on it. We’re creative people — can’t we mix it up a bit more?

Other than ubiquity, there are other reasons that agents and their screeners tend to frown upon the inclusion of song lyrics in the opening pages of a book. Unless the song is within the public domain — and the last time I checked, HAPPY BIRTHDAY still wasn’t, so we are talking about a long lead time here — the publisher will need to get permission from whoever owns the rights to the song in order to reproduce it. So song lyrics on page one automatically mean more work for the editor.

Also, one of the benefits of setting a sentiment to music is that it is easier to sound profound in song than on the printed page. No disrespect to song stylists, but if you or I penned some of those lines, we would be laughed out of our writers’ groups. For this reason, song lyrics taken out of context and plopped onto the page often fall utterly flat — especially if the screener is too young to have any personal associations with that song.

#45, it is unclear whether the narrator is alive or dead, started cropping up on a lot of agents’ pet peeve lists immediately after THE LOVELY BONES came out. Ghostly narrators began wandering into agencies with a frequency unseen since the old TWILIGHT ZONE series was influencing how fantasy was written in North America on a weekly basis. And wouldn’t you know it, the twist in many of these submissions turns out to be that the reader doesn’t learn that the narrator is an unusually chatty corpse until late in the book, or at any rate after the first paragraph of the first page.

Remember what I was saying the other day about agents not liking to feel tricked by a book? Well…

I need to sign off for today — I’m off to have dinner with a sulky teenager who prattles on about peer pressure, a child who speaks as though she is about to start collecting Social Security any day now, and a fellow who may or may not have kicked the bucket half a decade ago. Honestly, if agents and editors would only recognize that we writers are merely holding, as ’twere, the mirror up to nature, all of our lives would be so much easier, wouldn’t it?

Keep up the good work!

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Conference-gleaned wisdom, Part II: why are those first readings so harsh, anyway?

Are you recovered yet from the trauma of yesterday’s post? It honestly is jarring to step into an agent’s shoes, even for a couple of hours: theirs is a significant responsibility, one that tends to incline even the nicest person to peevishness. I’m going to talk about this responsibility today, because if you are going to use yesterday’s list of general rejection reasons fruitfully to improve your chances of submission success, you are going to need to understand why an industry ostensibly devoted to bringing the best writing to the reading public runs on knee-jerk first reactions to the first paragraphs of submissions.

In the old days, when editors would routinely take on writers of promise and work with them on a line-by-line basis to make their first books better, agents often signed writers whose voices they liked but whose presentation was less than perfect, or whose plots needed polishing, and send out their work. Now that agents are expected to screen out all but the most polished books before the editorial submission stage, the agents don’t have the luxury of falling in love (the way they usually put it, incidentally) with books as often as they used to be able to do. At least, not the ones who want to stay in business.

Now, the first book is starting on a higher diving board — and instead of the agent’s signing a writer just after she has started to climb, the author is practically at the top before the agent commits to walking the plank with her. Yet, as we’ve discussed here before, most of the rhetoric of the industry still implies that all a writer needs to be is talented to succeed.

That’s just not true. A writer needs to be brave, too, and willing to revise her work again and again until it’s so good that it’s quality is self-evident, even on the first page. It’s a tall order.

Before you start getting angry with agents for this situation, take a moment to consider submission from the editor’s perspective, because they have had a lot to do with creating the agents’ reject-all-we-can mindset. Even with the agencies screening out 98% of submissions, the average editor at a major house will still receive 4-6 new manuscripts per day. To put these numbers in perspective, at most of the major houses, thi is as many projects as any given editor takes on in a YEAR.

So they, too, are looking to cull radically. For this reason, generally, even after they’ve listened to an agent’s pitch for a book and decided whether they are interested in the premise or not, they do not read the manuscript until after it has passed through at least one level of editorial assistant screenings.

What does this mean, in practical terms? Basically, before the editor will read it, your book will be handed to someone who has, just like an agency screener, been handed a list of criteria. This person has two jobs: to write a summary review of the book, for the editor’s perusal, and to weed out as many submissions as humanly possible.

The quickest way to do that, of course, is to stop reading as soon as a red flag pops up.

See why those first few pages are important?

So at this point, your book’s fate relies not so much upon YOUR writing as upon the editorial assistant’s. Scary, no? If that review is positive, AND if the book fits into the publishing house’s notions of what it wants to be offering a year from now, the editor will read it. Before he lugs it home on the subway, however, the editor usually glances through the first few pages in order to try to weed it out of consideration.

Again, see why an agent might want those first few pages to be perfect?

“Wait a minute,” I hear some of you out there saying. “Why home? Isn’t reading my submission the editor’s job?”

Well, yes, technically, but as editors are fond of telling anyone who will listen, their days are a lot fuller than they used to be. A whole lot of meetings, for instance. So for manuscripts they have not yet accepted, or writers not yet signed, their reading time tends to be limited to a few stray moments throughout the day — and whatever time they can snatch during evenings and weekends. And since he can take on only a few projects per year — and those he will need to fight for in editorial meetings — he, too, will be reading in the hope of finding an excuse to say no.

Think about this for a moment, to understand just how much an editor has to like those first few pages to take it home. A manuscript read at home will competing for the reader’s time and attention with any or all of the following: the reader’s spouse or partner, if any; the reader’s kids, if any; going to the gym; giving birth; AMERICAN IDOL; following current events; taking mambo lessons; trying to talk his best friend through a particularly horrible break-up; his own particularly horrible break-up; Jon Stewart on THE DAILY SHOW; grocery shopping; a teething infant; a date with someone who acts like a teething infant; personal hygiene, and voting in local, state, and national elections.

Just between ourselves, I don’t think any of us should be surprised that when our manuscripts have been sitting in editorial limbo for a month; we should be surprised that it gets read in under a year.

Which is, again a good reason to make decisions very quickly. In the long run, a snap decision saves time. However, it may take them a long while to find a moment in which to make that snap decision.

So when an agent is seeing your submission for the first time, she is not merely thinking about whether your book is well-written; she is thinking about whether it is nay-saying-proof, whether it is interesting enough to compete with the ideal editor’s children, etc. She will only take on a project if she is confident will survive all the way through an honestly brutal submission process.

And that, my friends, is what the over-used rejection letter phrase “I just didn’t fall in love with this book” actually means. It is an admission that the agent does not think a particular book will run the nay-saying gauntlet successfully. Whereas statements like Nos. 72-74 from yesterday’s list (“It just didn’t work for me,” “It didn’t do anything for me,” and “I like this, but I don’t know what to do with it.”) translate into an admission that the agent isn’t so enthusiastic about the project that she is willing to help you make it strong enough to survive.

It does require a significant commitment of time and energy from the agent, because she is often doing part of what the editor used to do: telling the author what needs to be done to the book to make it marketable. Most of the time, the editors do not give specific line feedback to writers, even after they acquire a book. Instead, they write brief, general editorial memos, usually about 4 pages to cover an entire book.

Not precisely the writer’s fantasy of a close working relationship with a sympathetic editor, is it?

As anyone who has ever heard an editor speak at a conference can tell you, editors are more than a little defensive about how the industry has changed. They DO still edit, they insist — but what they are talking about, usually, is that brief editorial memo, not wrestling over problematic paragraphs with the author until they sing. It really miffs them to be told that the former is not the common conception of what editing is, though, so I wouldn’t advise bringing it up.

If you will pardon my jumping around from conference class to conference class a little, I think the “How to Make Your Editor Happy” list Kristen Weber of the New American Library (NAL) gave at the recent Flathead conference only goes to underscore this point. Here are the six dos and don’ts she identified for being the author the editors like:

1. Don’t make excuses about missing a deadline; just say when it will be there. Really, the editor has enough to do not to be waiting with bated breath for your revision. (This is her justification, mind you, not mine.)

2. Send all of your questions in a single e-mail, rather than sending them in a flurry was they occur to you. Better yet, ask your agent to answer them first.

3. Don’t panic if you don’t hear back from an editor within a reasonable length of time. They have a lot to do.

4. Don’t try to talk with your editor about how your book is doing on Amazon. (According to her, those numbers don’t really matter — which is a trifle odd, since online sales make up about 20% of the market now.)

5. Don’t ask why your book is not getting the same promotion, advance, etc. as another similar book.

6. Read Publishers Weekly or Publishers Marketplace, so you understand how the industry works and how often the decision-makers change jobs.

She did mention a seventh point, but it was not on her list per se: go ahead and make all the changes the editor asks you to make, because they know the market better than you do.

That’s it.

I think this list is admirable as an indicator of how the industry has changed, because of what it does not contain: any injunction that the writer would, say, take criticism well, or be able to incorporate it promptly. Or that the writer be committed to promoting the book. Or even that the writer would be good about adhering to deadlines. All of these requests are, essentially, pleas that the writer would not take up any more of the editor’s time than is absolutely unavoidable.

Because, you see, the editor is really, really busy. Blame his ever-expanding job description.

With such expectations, it might occur to you: so who does the author ask when, say, it’s been four months since the editor got her manuscript? Her agent, that’s who.

Blame HER ever-expanding job description.

Tomorrow, I shall dive a bit more into the nitty-gritty of the rejection reasons from the Idol session. In the meantime, pat yourself on the back for being brave enough to want to submit your work under these conditions, and keep up the good work!

Posted on - No Comments on Housekeeping

Housekeeping

All right, I am substantially less grumpy today, due in large part to memoir-related negotiations that I am not, as usual, at liberty to discuss. Here’s a hint, though: by mid-October, I may be able to tell you the ENTIRE story about why the book hasn’t come out yet, in vivid Technicolor.

In the meantime, I have some housekeeping to do today: my desktop is piled high with unanswered questions from readers (well, my virtual desktop is, anyway), all of which richly deserve answers. Practical questions, too, the kind that everyone wants answered. For instance, clever and insightful reader Claire wrote to ask:

“Suppose an agent wants to see your whole manuscript. Does one send it in a box? With enough postage inside for them to return it? How does the whole SASE thing work for an entire manuscript? Thanks.”

Claire, thanks for asking this: I can’t tell you how many last-minute, panicked phone calls and e-mails I’ve gotten on this very point – I think perhaps the writers in question just start looking up freelance editors on line while they’re about to rush off to the post office, and call every phone number until they catch someone who knows.

The answer is no, not anymore. In the old days – say, 30+ years ago – the author was expected to provide a box, and a rather nice one, then wrap it in plain brown paper for shipping. These old boxes are beautiful, if you can still find one: dignified black cardboard, held together by shining brass brads.

So if you can get it there in one piece box-free (say, if it is short enough to fit into a Priority Mail cardboard envelope), go ahead. Remember, though, that you want to have your pages arrive looking fresh and unbent, so make sure that your manuscript fits comfortably in its holder in such a way that the pages are unlikely to wrinkle.

If not, find an inexpensive box – if you live in the greater Seattle area, Archie McPhee’s, of all places, routinely carries fabulous red and blue boxes exactly the right size for a 450-page manuscript WITH adorable little black plastic handles for about a buck each. The craft chain store Michael’s also carries a box with the right footprint to ship a manuscript without too much internal shifting, as do some office supply stories. However, these boxes are generally a tad on the expensive side, and they are often too deep for the average manuscript, so you will need to add some bubble wrap or other filler. (Avoid the temptation to use newspaper; newsprint stains.)

But whatever you do, don’t reuse a box clearly marked for some other purpose, such as holding dishwashing soap. (Yes, it’s been known to happen.)

Include a return mailing label, already made out to you, the proper stamps for postage (metered strips will not work here), and add a paragraph to your cover letter explaining that you want them to reuse the box. To be on the safe side, explain HOW you want them to reuse the box: peel the back off the mailing label, stick it over the old label, affix new postage, and seal. (Trust me, sometimes they have trouble figuring it out.)

My preferred method is to use one of those free Priority Mail boxes that the post office provides, the ones that are about 2 inches deep. They’ll actually hold two 400-page manuscripts side-by-side quite comfortably, so I usually add padding to keep the unbound manuscript (for those of you who don’t know: never bind a manuscript in any way) from bouncing around too much. I want it to look good when it gets there, after all.

Since it would be impracticable to fold up another Priority Mail box inside, I either enclose the label and postage, as I described above, or, if I really don’t think that I’m going to be getting it back anytime soon, just nab one of those tough little everything-you-can-cram-in-here-is-one-price Priority Mail envelopes, self-address it, add postage, and stick it into the box. If you don’t care if your manuscript comes back to you a little bent, this is a wonderfully cash-conscious way to go. Those envelopes are surprisingly tough, in my experience — what are they made out of, kryptonite? — and while the pages don’t look too pretty after a cross-country trip in them, they do tend to arrive safely.

In case you couldn’t tell, I’m not a big fan of writers over-investing in impressive return postage. If you’re getting the manuscript back, it’s because they’ve rejected it, right? Who cares if the pages show up on your doorstep bent?

My, that was a long answer to a simple question, wasn’t it? On to the next, which is actually two in one:

“Anne – Would you please address the topics of 1) choosing a title before querying and 2) the role of a web site, not only to promote a current book but to sell the next one (if, indeed it is of any use in selling the next one). I sure would appreciate it.
Thanks, MooCrazy”

Happy to, Moo – but as I have a LOT to say on the issue of titles, pray forgive me if I take your second question first, and delay the first until tomorrow. (If you reread that question four or six more times, you will find that it honestly does make sense, I promise.)

Pretty much anyone in the industry will tell an aspiring writer to set up a website for herself and her book before the ink is dry on the publication contract, but in my experience, not everyone who gives this advice is entirely clear WHY it is a good idea. Amongst the computer-illiterate (a group to which a surprisingly high percentage of inmates of publishing houses and agencies seem to belong), it is not uncommon to regard websites as magical attractors of customers for any business. These are, lest we forget, the people who actually believed it when Internet-promoters predicted ten years ago that supermarkets, shoe stores, and other in-person buying experiences would be wiped out forever by online purchasing.

The industry’s thinking about the web has not, alas, changed much in the intervening decade. Oh, they know now that bloggers exist — at least, they know about the bloggers who get millions of hits daily — but as the regular blog readers among you have probably already noticed, they haven’t seemed to have been able to figure out that a blog’s readership will have ALREADY read the entries on the blog; when they buy a book by a blogger whose work they have followed for some time, they want to see something NEW.

But I digress. My point is, publishers tell writers to set up websites, and sometimes even do it for them, and admittedly, it is a fine thing if a potential book buyer who has heard your name elsewhere can run a basic internet search on your name and find information on your book. However, the resulting websites tend to be tombstones. They are static; since the content never changes, except perhaps to note different dates on a book tour, there’s no reason for your potential readers ever to go there more than once.

Perhaps as a blogger, I am prejudiced, but I think this is an inefficient use of a website. It’s basically just a roadside sign along a very busy, very advertisement-heavy highway. Yes, someone may see it, but there’s a whole lot of competition to wade through first.

The big search engines reward websites whose content changes often — that’s why blogs tend to shoot up the Google lists. (Also, the more content you have to be indexed, the more different kinds of searches will lead to your website.) So if you’re going to invest in a website, and you want to have it be an effective promotional tool, it’s a good idea to plan in advance to make the time to change the content often.

Have you considered writing a blog, for instance?

Don’t get me wrong – like any other kind of advertising, it’s generally better to have a website than not to have one. It is genuinely nice if people who have fallen in love with your first book have a logical place to check in to see when your second is coming out. There is nothing to stop you, either, from creating a “Join my mailing list” button on your website, to make it easier for you to send out e-mails to your fans when there is breaking news about your next book.

However, in my experience with the industry, there is one thing that a blog will NEVER do for an author: be a substitute for submission pages. Counterintuitive, isn’t it, when agents and editors keep yammering about how authors should have blogs? I have heard agents complain ENDLESSLY about writers who include web addresses in their query letters, expecting the agents to make the time to log on and check out their prose there. “Like I have the time to search for the work of someone I don’t know,” they scoff.

Unless you are already a well-established blogger – and sometimes not even then – it just doesn’t work.

By all means, though, if you are marketing a book to agents and editors, mention that you have a website, if you do; in their minds, it will mean that you are serious about helping promote your book. If you are submitting a nonfiction book proposal, definitely mention that erecting a website is part of your promotion plan.

“Wait a minute!” I hear some of the craftier of you out there cry. “If they never check submitters’ websites, why shouldn’t I just go ahead and SAY I already have a website, if it’s a selling point?

For the sake of your karma, for one thing. Or immortal soul, if you prefer to think of it that way. Or just because it’s not very nice to lie to people. And maybe, just maybe, yours would be the one time in the last fifteen years an agent actually did take the time to take a gander at a writer’s website.

I hope that answers your questions, Moo and Claire. The other part of Moo’s question follows tomorrow. In the meantime, keep those good questions rolling in, everybody, and keep up the good work!

Posted on - No Comments on Respect the cheese plate!

Respect the cheese plate!

Super Reader Toddie wrote in the other day with an excellent question:

“Anne – Do you have any words of wisdom/nice template for the follow-up letter/email itself, when we get the temerity to send it? I waffle as to how much to include in order to stay on the good side of the agent vs. being seen as a nasty pest/provoking an automatic rejection.”

Toddie, thanks for asking this as a follow-up to my dictum on follow-ups: until an agency has had your submission — that’s requested manuscript pages, people, not a query letter — for EITHER 8 weeks (not including the 3-week industry summer vacation) OR half again as long as the agent told you to expect (if the agent told you 6 weeks, give it 9 before you follow up), you may legitimately inquire about it without being a pest. Indeed, you SHOULD inquire about it then, because if you wait much longer, the chances of being able to find it again if it is lost are slim.

Note that I said SUBMISSION, and not query letter. If you haven’t heard back on a query letter in 8 weeks AND you sent a SASE with it, just assume that it was lost. Send another, and don’t bother to mention that you’ve queried before. At worst, you’ll get a peevish little note from a screener, saying he already remembers it, but most of the time, it will simply be read as a fresh query. Screeners’ memories are not that good, and often the bodies screening queries in the summer are not the same ones screening them at the same agency in the winter.

But okay, let’s say that you have been waiting for 8 weeks to hear back on requested materials. Or an agency sent you back your manuscript with no letter attached, or you received your SASE with neither letter nor manuscript in it, or you received a rejection letter clearly intended for someone else’s manuscript (and yes, I’ve seen all of these happen. Agencies move a LOT of paper in any given week). Any of these warrants a follow-up note — and if you received someone else’s materials, you should send them back to the agency right away along with that note, because some poor writer is waiting for those.

Do send a note or an e-mail, rather than calling. Why? Well, if any of the outcomes I have mentioned above is true, you’re going to be letting the agent know that someone at the agency has fallen down on the job. At best, the agent will be annoyed at her screener and apologetic toward you; at worst, the agent will resent the implication that she should be working faster. And in every case, yours will be the ring of the phone that does not herald an offer from a publisher for one of her clients’ books.

So tell me: do you really want to be on the initiating end of that call?

Generally speaking, it’s not in your best interest to call anyone in the industry with whom you do not already have a relationship — and no, a nice conversation at a conference does NOT count, by publishing world standards. This is a fairly formal industry, still run by the written word. So it’s best to be as polite as possible — adhere to the Cheese Plate Rule.

What? Don’t tell me that no one ever explained the etiquette of cheese consumption to you. Really? No one but me was raised regretting the Bourbons? What is the world coming to?

Okay, then, I’ll explain: after the dessert course, the hostess presents the guests with an array of cheeses and small knives, right, so that each guest may serve herself? But each cheese is a different shape – an isosceles triangle of Brie, perhaps, next to a rectangle of triple crème, a square of sage Derby, and a wee round of Stilton — so how do you know how to cut off your individual slice?

By preserving the integrity of the cheese: you cut off your piece so as to allow the cheese from which you slice it to remain essentially the same shape as before you began. Thus, you would cut along one long leg of the triangle for the Brie, so the original remains a triangle, across the short way for the triple crème, a shave along the top of the Derby, a pie slice off the Stilton, etc. That way, when the other diners return for seconds, the cheeses will resemble their original shapes closely enough that each eager eater can hone in instantly upon her favorite from round one.

Curious how I’m going to tie this to agents, aren’t you?

Just as one should preserve the integrity of the cheese by conforming to its original shape, a polite writer should preserve the integrity of the budding relationship with an agent by responding via the medium through which the agent requested the materials. If you queried by regular mail, and you received a mailed request to send more materials, sending a follow-up via regular mail preserves the integrity of the relationship, labeling you as polite and considerate: you are letting the agent determine the extent of your intimacy.

In other words, just because you have an agent’s phone number or e-mail address doesn’t mean you should necessarily use it. Respect the cheese plate!

However, if you have already exchanged e-mail with an agent, it is entirely appropriate to follow up via e-mail. If the agent called you personally to ask to see the rest of the manuscript after you’d submitted the first 50 pages, you could legitimately phone – although personally, I would probably e-mail in this instance.

And no, Virginia, if you met the agent at a conference, you do not have to wait until next year’s conference to follow up (although I have known ultra-polite writers who have done so, actually, much to the surprise of the agents). Preserving the integrity of the cheese in this situation would require following up in the same manner as you submitted your materials: either by regular mail or by e-mail.

You’ll never look at cheese the same way again, I assure you.

So, back to Toddie’s question: what should you say? Well, I’m a big fan of allowing people who have messed up an easy means of saving face, so I would advise setting up a way that the agent can do what you want without having to accept any blame whatsoever for the delay. And heck, a little flattery never hurts, either. (Hey, these are touchy people.) So if an agent has had a submission for 8 weeks, I might send a letter that said:

“Dear Mr. X,
Thank you for asking to see the first fifty pages of my manuscript, THE GREAT AMERICAN NOVEL. Since eight weeks have passed since I sent it, I am beginning to fear that perhaps it got lost in the mail. Here are the pages you requested again, with another SASE. If you would not mind dropping the enclosed stamped, self-addressed postcard in the mail so that I know that this copy did indeed arrive intact, I would appreciate it.”

And I would send exactly the same pages again. Ditto if I received an empty SASE or somebody else’s manuscript — because, you see, with that many submissions, it actually is possible that the submission did get lost. In the more likely case that it did not, this letter allows the agency to pretend that it did.

And the submission is read by a contrite screener, rather than a defensive one. Everyone wins!

You will notice, I hope, that I have been speaking exclusively of agency submissions here, rather than of editors. If you have submitted to a small press, the method above is fine — although for your own protection, you should always send manuscripts to a press that accepts direct submissions from authors via a form of mail with a return receipt.

However, if you met a kind editor from a major house at a conference who asked to see your pages and have not heard back, no amount of cheese-paring is going to enable you to make the follow-up request sound polite. Because, you see, all of the major houses have policies that preclude their reviewing unagented submissions — which means that in asking to see your work, the editor was doing you a personal favor, by definition. So, technically, he doesn’t have an obligation to get back to you, alas.

Just let it go.

I should mention, for the sake of completeness, that the organizers of this year’s PNWA conference swore up and down that every single editor who attended was in fact empowered to pick up new authors directly. If that is true, and an editor you met there solicited your material, feel free to follow up. However, as none of the major publishing houses have changed their stated policies on the subject in recent months, I tend to doubt that such a follow-up would receive much of a response.

What you should NOT do, under any circumstances, with either an editor or an agent who has already sent back your work, is ask for insight on why. Any reasonably busy person in the industry simply reads too many manuscripts to remember individual ones a week or two after the fact, unfortunately, so this is universally considered an unreasonable request.

You are right to tread with care, Toddie: this is a notoriously easily-offended industry. But if you both follow the Cheese Plate Rule and make it as easy as humanly possible for the recipient of your follow-up request to read your work immediately, you are far more likely to be happy with the ultimate outcome.

Keep up the good work!

Posted on - No Comments on Preparing to talk with an agent, Part II

Preparing to talk with an agent, Part II

On Thursday, I broached the seldom-discussed subject of how to talk to an agent who wants to sign you, a situation I devoutly hope all of you will be facing very soon. Today, I want to go into the logic behind the two major submission strategies favored by agents, individual submissions and multiple submissions, and how the strategy pursued by your agent can affect you and your book. Individual submissions are far and away the more common choice for fiction, so I shall discuss it first.

Let’s assume that you have already signed with Agent X and revised your manuscript to within an inch of its life at X’s behest. Once Agent X is satisfied with the work to be submitted (and be prepared, everyone: getting it into submittable shape can take months or even years; “How much revision do you typically do with your authors before submitting?” might be a good question to ask in advance), then she will pitch your work to an editor — via phone, lunch, coffee, chance meeting at the local deli, the odd conversation at an alumni club meeting, etc. — and if the editor sounds interested, your manuscript or book proposal will wend its way to the editor’s desk.

I would like to report that once there, it is instantly pounced upon and eagerly read by the editor, but in all likelihood, it will sit there for a while, twiddling its papery thumbs in a pile with other bored manuscripts. Here is where your agent’s persistence will really pay off: a good agent who cares about a project will keep on nagging unmercifully until your manuscript gets read.

How long can it sit there? Well, it depends. Several months is common, but would you throw something at your monitor if I told you a year is not unheard-of for an individual submission? After all, the editor knows no one else is seeing it, so it’s automatically a lower priority than the submissions with a deadline, right?

This is not, in short, a situation where anyone concerned should be holding her breath, waiting for a response.

Please do be aware, though, that with individual submissions, long waits do not necessarily mean bad news. I know writers who have had good books held by editors for over a year — both books that the editor eventually acquired and books that the editor rejected. If the editor just dislikes the writing style, that will probably be determined quickly: often, an editor (or, more commonly, his assistant) will read the first few pages of a submitted manuscript fairly shortly after receiving it to see if there’s any chance at all at he might want to acquire it. If the answer is no, trust me, it will be off his desk in a hurry.

What will NOT happen, however, is that a book will be rejected and STILL remain sequestered in editorial files. Nor will it be read and set aside to think about. Almost universally, long waits are attributable to your book’s not having been read yet, at least by the person empowered to make an actual decision, not to his trying to make up his mind between a couple of projects. (Although, to be fair, at most houses, several people will have to read the book before it lands on the desk of the decision-maker, and that, too, takes time.)

From the writer’s point of view of course, these delays are maddening – all the more so, because the writer is almost never told what is going on with the book during these delays. The only sane response is to leave the whole matter in your agent’s hands and start working on your next book, but few among us have that kind of sang froid, alas.

In my case, while my novel is making the rounds of publishers, I have a memoir that might conceivably be coming out within the foreseeable future, my next novel to complete, my editing business to run, and this blog to write: I certainly have plenty to do. Yet even I find myself wondering if the manuscript of my novel will sit so long in one place that the paper will spontaneously produce leaves, acorns, perhaps even an entire tree. Someday, will archeologists be trying to estimate the age of my manuscript by its rings? Or in geological time, if it petrifies?

This is, of course, the primary drawback to individual submissions of a manuscript. “Aha! “ I hear you cry, “then I should press my agent-to-be for multiple submissions!”

Well, not necessarily. Multiple submission (also known as simultaneous or mass submission) is, as the name implies, when your book or book proposal is sent to many editors at once. Nonfiction is very often sold this way, as is any book expected to generate sufficient interest for an auction. Your agent will pitch your book (over the phone or the aforementioned comestibles), the editor will express interest, your book or book proposal will be sent, and this process is repeated with your agent’s entire A-list of editors.

The advantage of this is that interest from several editors can engender a bidding war. The threat of another editor’s scooping up the next hot thing can also speed up the reading process considerably. The disadvantage, however, is that it makes your book very subject to the winds of gossip. If half the editors say no, the other half will probably hear about it.

Yes, New York is a big city, but in many ways, its publishing world is a small town. Your agent’s assistant probably went to college with assistants of a couple of the editors who will see your book. People talk. If one editor makes an offer, you can bet your boots that she will mention it to people she knows. Similarly, if she turned down a book an agent was pitching as the best read since the Declaration of Independence, she’s likely to mention it to her chums. As a result, books can go from very hot to very not in a matter of days.

For those of us who reside in more laid-back portions of the country, the speed of Manhattanite collective changes of mind can be dizzying, if not downright odd. Why, we Pacific Northwesterners wonder, does everyone want the same thing at the same time? Surely, the book market is more complex than that?

I wish I could explain this phenomenon, my friends, but I can no more explain fads in the book market than I can fads in fashion. Why is it that when you walk into an NYC publishing house, for instance, all of the editorial assistants will be dressed more or less the same? Beyond me. But remember those beach-combing New Yorkers I told you about? Same mentality.

Don’t try to reason it out more than that: it is one of the great mysteries of life, like the origin of evil and why the line you chose at the supermarket always moves more slowly than the others. Just look out your window at the Pacific Northwest verdure, reflect that you can probably see more trees from your office window than are in the entirety of Central Park, and reconcile yourself to regional differences in character. Remember that you perplex them, too.
So, too, should you regard the mystery of the alternation of glacially-slow reading times and we-need-you-to-overnight-your-changes urgency. Panic and apathy often seem to be the only two possible states of being. It might occur to you, living in an environment where the air is breathable, that it would in fact be theoretically possible for agents and editors to come up with a temporal plan, where one event follows another in a logical manner, and deadlines may be met with the calm tranquility that only comes from advance preparation.

Take my advice: don’t try to present this quaint view to people in the New York-based publishing industry, lest you be labeled a West Coast Flake. Instead, just take quiet steps to insure your own inner peace and personal tranquility, and let them get on with their heart-stopping perpetual panic.

And no, I am not talking about meditation: I’m talking about adding two weeks to any negotiated deadline, so you may finish making your changes without losing too much sleep. I’m talking about pretending that FedEx does not serve your remote part of the country; the USPS’ Priority mail is more than fast enough for a manuscript that will sit on an editor’s desk until the next Ice Age.

My point here (and I’m relatively sure that I still have one) is that the more you know about your prospective agent’s preferred solicitation style up front, the more stress you will be able to save yourself down the line. Will you be dealing in the geological timeframes of individual submissions, or the live-or-die gamble of multiple submissions? Either way, get a solid explanation now, before the panic begins, because honey, trying to get an explanation from a Manhattanite agent in the middle of a panic is like Dorothy trying to talk strategy with the cyclone that landed her in Oz.

Learn what you can first, then hold on for the ride. And wherever you are in the process, keep up the good work!

Posted on - No Comments on What if they asked you to e-mail it?

What if they asked you to e-mail it?

Before I begin today’s post: yes, there is a problem with the website at the moment; for reasons that I am tempted to attribute to the sense of humor of a vengeful minor deity, the usual goodies at the right-hand side of the screen aren’t showing up at the moment. So while the links, categories of post, my bio, etc. are still there, technically, it’s not clear how a reader would access them.

Please be patient — we are scrambling around behind the scenes, trying to fix the problem. And to those of you who got a little panicky when my archives disappeared before: rest assured, they are not gone forever. Lots o’ backups.

On to today’s topic. I’ve received quite a few questions privately from writers who have had agents and editors respond to their queries or pitches with requests for e-mailed submissions, rather than paper copies. I have to say, in general, I do not think complying with this request is a good idea from the writer’s point of view, for a variety of reasons.

The first, and the most practical, is that it is MUCH easier to reject someone electronically: one push of a button, and the submission is deleted. This one reason that e-mailed queries are usually answered so quickly: the moment the agent’s eyes fall on something she dislikes, a few simple keystrokes guarantee that query is gone from her life forever.

The same principle, unfortunately, applies to e-mailed submissions.

The second reason — less of an issue with a well-established agency than a new one, but one still worth considering — is the copyright issue. Remember back on the 9th, when I was filling you in on the logic behind the SASE, how I explained that it is vital for a writer to keep control over where and how her work is available to be read? Well, with ANY e-mailed attachment (or any e-mail, for that matter), you have absolutely NO way of controlling, or even knowing, where your work will end up.

While it’s unlikely that the chapter you e-mail to an agent will end up on a printing press in Belize or Outer Mongolia, it’s not entirely unprecedented for entire e-mailed manuscripts to wander to some fairly surprising places. Yes, the same thing COULD conceivably happen with a hard copy, too, but it would require more effort on the sender’s part.

Again, part of the charm of electronic communication is its speed.

Also, it’s been my experience that people in the publishing industry like to pretend that it’s normal and sensible to place an entire book into a single Word document, as though that did not render the manuscript both infinitely harder to edit and significantly more likely to have technical problems. If a document is difficult to open, or there are computer incompatibility problems (especially likely if you are a Mac user or are running an operating system launched within this decade: I tremble to tell you how many agencies and publishing houses are still running Windows 98 on ten-year-old PCs), I can tell you with absolute assurance: YOU will be blamed.

Do you honestly want to begin your relationship with an agent as the writer whose attachment wouldn’t open? (Yes, I know; it’s unfair, but remember, it’s not as though the publishing world tends to employ in-house computer experts. A surprisingly high percentage of agents and editors have significant love-hate issues with their computers. Don’t stick your thumb in that sore spot.)

Then, too, whenever you send something as an attachment, it is too tempting not to proof it in hard copy before you send it, which can be disastrous. Admit it — you probably have in the past tried to edit e-mailed documents right on screen, when you were in a hurry. An odd illusion most of us have, that reading on screen is faster: actually, the typical reader who is concentrating on content reads 25% MORE SLOWLY on screen than on paper. You’re making your proofing job harder — and less efficient — by doing it this way.

I’ve said it before, I’ll say it again: proof your work in HARD COPY before you send it to ANY agent or editor.

Because it is empirically harder to read on a screen, 79% of on-screen readers scan the page, instead of reading word-for-word — which can have serious implications for your submission over and above proofreading. Ideally, you would like your dream agent to spend MORE time than average reading your sentences, not less, right?

The implication, of course, when an agent or editor asks a writer to e-mail a submission, is that it will be read faster than the same submission sent via regular mail. In my experience, this is usually not true; the submission merely goes into an electronic backlog, rather than a stack of papers. Or it gets forwarded to an assistant, to languish in HER backlog.

And realistically, now many people do you know who would read a 300-page book on screen? If they like the first few pages, they are going to print it out, anyway.

So what would I advise you do if an agent or editor asks you to e-mail your work? Personally, I will not e-mail any writing I intend to sell to anyone with whom I do not have a contractual relationship: agent, editor, editing client. I prefer to have an iron-clad guarantee that my writing is not going to go winging out into the world unbeknownst to me. In cases where there isn’t a pre-existing contractual relationship, I just say that I’m not comfortable sending the material electronically, but assure them it will be in the mail that day.

I have never yet had a soul object to this.

I know that a lot of aspiring writers are too nervous about alienating their potential agents to put their wee feet down on anything major. They want to make sure that they follow the agent or editor’s directions to the letter. If they’re asked for an attachment, they’re going to send an attachment, by gum.

If you fall into that careful category, I have a couple of suggestions. First, are you POSITIVE that the agent or editor DID ask you to e-mail the submission? After all, attachments are how viruses are typically spread. Or did you just make that assumption because the agent or editor responded by e-mail to your query?

Don’t laugh — it is very, very common for writers to send an e-mailed query, then mistake a “fine, send me the first 50 pages” for a direct order to e-mail those pages. However, unless the publishing professional asked SPECIFICALLY that you send your submission as an attachment, feel free to send your pages via regular mail. No excuses necessary.

Second, publishing is a very courtesy-based industry. Generally speaking, most agents and editors will respond well to a prompt, polite return e-mail where the writer explains that she would prefer to send the submission via regular mail. In most cases, they will not care one way or the other, but they will appreciate your consideration.

If the very idea of being that assertive shocks you, close your eyes for a moment and picture the agent or editor who has asked you for your submission. In your mental image, what is that person doing? Scanning the other 700 queries he received this week? Reading over the 20 other requested manuscripts already on his desk? Haggling on the phone, trying to sell a book for an already-signed client? Or is he drumming his fingertips on his barren desktop, muttering, “I asked for Susie Q’s first chapter a week ago. WHERE IS IT?”

Hint: if you said the latter, you may be worrying too much about offending this person.

Agents and editors are really, really busy people. Realistically, yours is almost certainly not the only manuscript any given editor requested at any given conference; yours is definitely not the only query that prompted the agency to ask for pages on the day yours made that agent smile. They receive, at minimum, dozens of packets of requested materials per week.

So what if yours takes an extra few days to get to them? Well, let’s just say that they’re not going to be wandering listlessly around their offices, waiting for your manuscript to show up. They will be keeping occupied, I assure you.

If, even knowing all this, you still find that you are not comfortable saying that you prefer to send your submission via regular mail, consider this: there is an excuse for sending it in hard copy instead that literally no one will question. Particularly someone who is not too computer-savvy.

And what are these magic words? “I’m sorry — my server has been acting funny lately. It’s been mangling attachments. Since I do not want you to have to hassle with it, I am going to send you the chapters you requested by regular mail.”

Simple, clean, unanswerable. And it works every bit as well as a response to an initial request for the first five pages as it does as to send a hard copy of the entire manuscript to an agent who has already seen the first chapter as an attachment.

Piece o’ proverbial cake. Keep up the good work!

Posted on - No Comments on Pitching day arrives!

Pitching day arrives!

Hello, readers —

I’m packing up my troubles in my old kit bag and heading off to the PNWA conference shortly, but since I won’t be posting again until Monday, after all the pitching dust settles, I wanted to leave you with some final pre-conference thoughts.

First, at risk of repeating myself or sounding like a Lamaze coach, I can’t overemphasize the importance of reminding yourself to take deep breaths throughout the conference. A particularly good time for one is immediately after you sit down in front of an agent or editor. Trust me: your brain could use the oxygen right around then, and it will help you calm down so you can make your most effective pitch.

And please remember, writing almost never sells on pitches alone; you are not going to really know what an agent thinks about your work until she has read some of it. Whatever an agent or editor says to you in a conference situation is just a conversation at a conference, not the Sermon on the Mount or testimony in front of a Congressional committee. Everything is provisional until some paper has changed hands.

This is equally true, incidentally, whether your conference experience includes an agent who actually starts drooling visibly with greed while you were pitching or an editor in a terrible mood who raves for 15 minutes about how the public isn’t buying books anymore. Until you sign a mutually-binding contract, no promises — or condemnation, for that matter — should be inferred or believed absolutely. Try to maintain some perspective.

Admittedly, perspective is genuinely hard to achieve when a real, live agent says, “Sure, send me the first chapter,” especially if you’ve been shopping the book around for awhile. But it IS vital to keep in the back of your mind that eliciting this statement is not the end of your job, because regardless of how much any given agent or editor says she loves your pitch, she’s not going to make an actual decision until she’s read at least part of it. So even if you are over the moon about positive response from the agent of your dreams, please, I beg you, DON’T STOP PITCHING IN THE HALLWAYS. Try to generate as many requests to see your work as you can.

Trust me on this one: you will be much, much happier two months from now if you have a longer requested submissions list. Ultimately, going to a conference to pitch only twice, when there are 20 agents in the building, is just not efficient.

If an agent does fall in love with your work this weekend, you may well hear one or both of the following pieces of industry-speak fall from her lips: “I need you to overnight this to me” and/or “I want an exclusive look at this.” And you, in your giddiness, may be tempted to say yes immediately to one or both.

I wouldn’t advise saying yes to either, because the first will cost you quite a bit of money (manuscripts are heavy, and overnight shipping is expensive), and the second is not in your best interests.

Why? Well, in the New York-based publishing industry, the normal pace is hectic, so writers dealing with it are exposed to an odd rhythm: delay/panic/delay/panic. So when agents and editors say, “I want it now,” it’s not usually a statement of intention, as in, “I am going to read it as soon as it arrives,” but rather an expression of serious interest. Ditto with a request for an exclusive — it’s intended to convey to you that the agent is very, very interested in your work, not that she is going to clear her schedule for an entire day as soon as she gets back home to read your book.

It’s meant as a compliment, not as a time prediction — and thus there is no reason for you to break the bank in order to get your manuscript to New York before the agent has even unpacked from her trip. Besides, it’s pretty generally understood that we have a slower pace of life out here; she may not be sure if we even have clocks on the walls of our vegetarian commune yurts. There’s no reason that misconception shouldn’t work to our advantage from time to time. The fact is, it’s a good bet that the requesting agent already has a million manuscripts on her desk, and a few days will not make any difference at all.

I have a firm policy for myself and my editing clients: NEVER overnight ANYTHING to an agency or publishing house unless the RECEIVER is paying the shipping costs. Packages with overnight stickers on them are NOT attended to more quickly; Priority Mail packages with REQUESTED MATERIALS written on the outside are opened just as fast.

Save yourself the dosh.

Because of the industry’s peculiar sense of time, where having your manuscript be on the top of someone’s to-read list might mean he’ll read it tomorrow and it might mean it will still be propping up fifteen other manuscripts on his desk four months from now, I also always advise writers to refuse to give any agent, even the best in the world, an exclusive look at any book. It is almost never in the writer’s interest to do so — all you are doing by granting it is making sure that no other agent at the conference can beat the one you’re promising to the punch. It’s tying your hands so you can’t send your work out to anyone else, while at the same time depriving the agent of any possible incentive to read it quickly, since he knows that there’s no competition over the book.

Just say no.

If you absolutely must grant an exclusive — or if you read this AFTER you already have — say (and repeat it in your cover letter when you send the book), “I am happy to give you an exclusive look at my book for three weeks. After that, I shall still be eager to hear from you, but please know that I shall also be submitting it elsewhere.” Three weeks is plenty of time for anyone to read any manuscript. And then on Day 22, submit it to another agency. If they really are rushing to read it in time, trust me, they’ll call you to ask for an extension.

Okay, my attitude problem and I are heading off to the conference now. See some of you there, and everybody, keep up the good work!

– Anne Mini

Posted on - No Comments on Still more terms every writer should know, but many are afraid to ask

Still more terms every writer should know, but many are afraid to ask

Here are the rest of the industry glossary terms; every fiber of my being wants to call for a pop quiz now, but I am resisting the temptation with all of my might. Just a flashback to my former incarnation as an academic. It’ll pass.

 

Once again, if there is a term that you were waiting breathlessly for me to define that did not make the list, feel free to drop me a line via the COMMENTS function, below, and ask about it in the days and weeks ahead. It’s going to be a long, cold, dark winter, my friends (at least up here in Seattle, where the days start getting AWFULLY short after Halloween, and where already the squirrels and raccoons in my backyard are displaying a suspicious plumpness of fur), and nothing lights up a dreary day like a good industry-speak definition.

 

(Okay, okay — it’s possible I’m mistaken about that. But through the magic of self-delusion, I shall attempt to act as though I believe it all the same.)

 

Here are more definitions:

 

Rookie mistake, n.: An error in a manuscript or finished book that a pro would be unlikely to make, which betrays the fact that the writer (or sometimes, the editor) is new to the publishing industry. The classic rookie mistake is submitting a manuscript that is not in STANDARD FORMAT.

 

Shameless friend, n.: A writer’s buddy who appoints him/herself part time publicist for the writer’s work. A shameless friend does everything from gushing to everyone who will listen (“This is the best book in the world! You’ve got to read it now!”) to posting flattering reviews on Amazon to downright guerrilla marketing, such as picking up the friend’s book off the shelves at Barnes & Noble, walking around with it prominently displayed under her arm, and then setting it down casually on the bestseller table. (My standard shameless friend activity is to find my friends’ books and turn them face-out on the shelf, rather than spine-out, so they are more likely to sell.) The more shameless friends you can recruit before your book hits print, the better off you will be; other writers make terrific shameless friends. Treat them very well: they are worth many times their weight in gold.

 

Shelf life, n.: The length of time any given book will remain on a bookseller’s sales floor before being returned to the publisher or — stuff a pillow in your mouth, because this is horrible — being pulped. In some major bookselling chains that shall remain nameless, this time can be as short as three weeks, which leaves little time for word of mouth to develop. The moral: it really behooves an author to be out there plugging his book for the first few weeks after publication.

 

Ship date, n.: The date upon which actual copies of your book will be sent to booksellers (and those fine folks who pre-order my memoir on Amazon!), as opposed to the publication date, which is when bookstores may begin selling the tomes. You may have heard about this differential with respect to the latest HARRY POTTER book: bookstores had the books from the SHIP DATE, and thus were responsible for implementing security measures that would have made J. Edgar Hoover writhe with envy in order to prevent any copies from being leaked prior to the publication date. (Those of us who have friends who write book reviews have heard about this endlessly, because Scholastic has not sent out REVIEW COPIES for the last two HARRY POTTER books – so I know several book reviewers for major newspapers who were forced to buy the books at midnight like everybody else, read it overnight, and write the review before the next day’s deadline. Somehow, I suspect that sleep deprivation does not render a reviewer kindly.)

 

Simultaneous submission, v. (also known as MULTIPLE SUBMISSION): (1) The practice of querying more than one agent at the same time. Contrary to rumor amongst writers, most agents are more than willing to accept that the querying process is too time-consuming if the writer sends out only one submission at a time. If a given agent objects to the practice, the agency will say so explicitly in the standard agenting guides, so do check. (2) When agents send out a book (or book proposal) to several editors at once, in the hope of engendering competitive bidding. Not all agents favor this practice, particularly for fiction. (3) Being involved with more than one dominatrix at once.

 

SLUG LINE, n.: (1) The line in the top margin (either right or left-justified) of every page of a standard manuscript, bearing the following information in caps: author’s last name, abbreviated title, page #. Thus, every page of my memoir has MINI/A FAMILY DARKLY/# on it. (2) The trail left by a Pacific Northwest invertebrate.

 

SLUSH PILE, n.: The holding pen in a publishing house or agency where UNSOLICITED MANUSCRIPTS await Judgment Day or for someone to have time to read them; basically, these books are on indefinite hold. In the bad old days, senior editors would buy pizza and beer for the junior editors one night per month, and everyone would sit around and go through the slush pile. Now, most of the major publishing houses will NEVER keep an unsolicited novel in the slush pile; it will simply be returned unread. A few still hold pizza parties for NF, but the practice has become exceptionally rare. The moral: bypassing the rules of submission is not very likely to work in your favor.

 

STANDARD FORMAT, n.: The way everyone in the publishing industry expects a manuscript to look. Manuscripts not in standard format are often discarded unread. (If you want to learn the rules of standard format, check out my posting of August 31.)

 

SUBSIDY PUBLISHING, v.: The act of printing and distributing a book with a press that purports to share the production expenses with the author. In fact, most subsidy presses charge authors significantly more than the actual cost of publication, as these presses’ profits tend to be derived from author contributions, rather than book sales. As a result, subsidy publishing is usually quite a bit more expensive for the author than SELF-PUBLISHING. Most of the time, the authors end up distributing the books themselves, and the vast majority of reviewing publications have hard-and-fast rules against reviewing books produced by subsidy presses.

 

SUBSTANTIVE EDITING, v.: Giving content feedback on a manuscript, as opposed to COPY EDITING or LINE EDITING, which is concerned with grammar and clarity. Increasingly, editors at major publishing houses have time to do neither kind of editing, which leaves the author in the uncomfortable position of editing her own book. (As soon as the final editing of my memoir is complete, I shall be blogging EXTENSIVELY about my experience with this phenomenon.)

 

SYNOPSIS, n.: A brief exposition in the present tense of the plot of a novel or the argument of a book. (See my blog of Sept. 9 for tips how to write a stellar synopsis.)

 

TABLE OF CONTENTS, n.: A list of chapter titles and the corresponding page numbers where those chapters begin in the book. Not to be confused with an Annotated Table of Contents, which is the 2-3 page section in the nonfiction book PROPOSAL which gives the title of each chapter, accompanied by a 2-3 sentence description of what is in each chapter; including a simple TABLE OF CONTENTS in a book proposal is one of the most common ROOKIE MISTAKES. The Annotated Table of Contents does not include projected page numbers. (For guidance on how to create an Annotated Table of Contents, or indeed any part of a NF book proposal, see my posting of August 29.)

 

TITLE PAGE, n.: (1) The page of a manuscript that contains the title (obviously), the author’s pen name, the author’s actual name, contact info for the author (or the author’s agent), book category, and WORD COUNT. (If you are in the throes of formatting a TITLE PAGE, check out my posting of Sept. 9 for tips.) (2) The page of a published book that contains the title, author’s name, and name of the publishing house. To format a manuscript’s title page like a published title page is a ROOKIE MISTAKE.

 

TRADE DISCOUNT, n.: The percentage off the cover price of a book granted by publishers to booksellers; generally, the trade discount is in the 40-50% range. Most PUBLICATION CONTRACTS specify that the author may purchase an unlimited number of books at the TRADE DISCOUNT, but let the author beware: books so purchased do not count toward the author’s sales totals.

 

TRADE LIST, n.: A publisher’s catalogue of all books currently in print. (If you want to see a real, live example, here is the link to my listing in my publisher’s catalogue: http://www.pgw.com/catalog/catalog.monthly.asp?ShipMonth=22006&Action=View&Index=Title&Book=344556&Order=43. You might want to check it out soon, because I suspect that a ROOKIE MISTAKE was made regarding the cover, and it may be changed soon.) The purpose of listing the ISBN and other publication data is to make it as easy as possible for booksellers and private citizens to order the book in question.

 

TRADE PAPER, n.: The level of print quality between hardcover and mass-market paperback; a book with high print standards, but no glossy dust jacket. Increasingly, publishers are releasing serious fiction and memoir in trade paper, bypassing the hardback stage entirely, because hardbacks are so very expensive to print.

 

TRANSLATION RIGHTS, pl. n.: The publication rights to an English-language book printed in any other language, sold on a by-language basis. (Perversely, books sold in English in Great Britain are considered to be foreign-language books for contractual purposes.) These are sold usually separately from the RIGHTS, which refers to first North American rights, minus Mexico. However, occasionally an American publisher will try to score a sweet deal and try to get the WORLD RIGHTS as part of the initial deal, but if the book is expected to have LEGS abroad, this generally does not work out well for the author: typically, if a book is reprinted in a second language and a North American house owns the foreign rights, the domestic publisher scrapes an automatic 20% off the top of any foreign-language royalties accrued by the author. (If this seems a trifle technical, it’s because I had rather a struggle to retain my memoir’s foreign rights; my publisher wanted ‘em, big time. But they’re mine, I tell you, all mine!)

 

UNSOLICITED MANUSCRIPT, n.: (1) The doorstop of the publishing world. (2) Any book excerpts, up to and including entire manuscripts, sent to agents who have not asked for them. I tremble to tell you this, but often, these are sent INSTEAD of query letters, and thus end up as definition (1). (3) Any manuscript sent to a publishing house without the author’s first ascertaining that a specific editor there would like to see it. At best, these manuscripts end up in the SLUSH PILE; at worst, they are thrown out. (As nearly as I can tell, few publishing offices are serious about recycling, alas.)

 

VANITY PRESS, n.: (1) The more virulent version of a press that specializes in SUBSIDY PUBLISHING. Vanity presses often woo aspiring authors with misleading promises, in order to tempt writers into plunking down hard cash to see their words in print. (2) A SUBSIDY PUBLISHING press that produces extremely expensive, coffee-table quality books for its clients. (3) What almost everyone in the publishing industry calls a press that specializes in SUBSIDY PUBLISHING; a term of insult.

 

WOMEN’S FICTION, n.: A category of prose whose definition varies depending upon whom you ask. The more old-fashioned use it as a synonym for romance novel, often with a slight sneer, but these same people virtually never refer to thrillers as Men’s Fiction, although the actual purchase rates would indicate that this would be an apt moniker. Currently, the term is used to denote novels whose readership is expected to be overwhelmingly female. However, this is less descriptive than one might think: over 80% of the fiction purchased in North America is bought by women, including the vast majority of literary fiction. So there.

 

WORD COUNT, n.: Not, as one might imagine, the ACTUAL number of words in a document; no, that would be too easy. Rather, the actual number or words rounded to nearest 100 OR the number of manuscript pages in Times or Times New Roman multiplied by 250. The latter is the standard by which the publishing world operates.

 

WORLD RIGHTS, n.: First North American rights + all foreign rights = world rights.

 

WRITING RESUME, n.: A list of an author’s writing and speaking credentials. You should be maintaining one of these on an ongoing basis, and no, you don’t have to have been paid for a publication to include it here. Ideally, to keep your writing resume up to date, you should try to add at least one item to it per year: placing in a contest, giving a public reading of your work, publishing an article or story (no matter how small the publication…The idea here is to show that you have been spending your time while you wait to be discovered wisely, adding tools to your writer’s bag of tricks, so you will be ready when your big break comes.

 

YA (Young Adult), n. and adj.: The moniker attached to novels intended for readers from the ages of 12 to 17, despite the fact that literally no country in the world considers 12-year-olds to be adults. Created, as I understand it, by those who felt that “Children’s books” had a pejorative ring to it.

 

That’s the end of the alphabet — hurrah! Starting tomorrow, I shall be alternating between the kind of practical advice that I’ve been giving for most of the past month and blow-by-blow accounts of my memoir’s rather amusing and totally counterintuitive adventures traveling from contract to print. Follow my book’s hilarious journey from first book proposal to sale to traumatic lawsuit; look on in awe as I struggle to obtain ANY feedback from my editor, who has apparently taken a vow of silence; marvel at the bizarre sense of timing (wait three months, rush around for two days, wait two months, demand results overnight…) that renders it a perpetual miracle that any books are ever published at all!

 

And in the meantime, keep up the good work!

 

— Anne Mini

 

P.S.: For all of you kind souls who have tuned in because you heard on the grapevine about the threatened lawsuit against my memoir: while the legal folderol is going on, I’m actually not allowed to talk about it here in any amount of juicy detail, as much as I would LOVE to do so. In fact, some earlier discussions have required trimming, alas. Since it’s all very interesting — the question of who owns memories is certainly one that would have fascinated Philip K. Dick, and whether I can publish my own memories of him is the crux of the current case — I would love to be able to share the ins and outs on a daily basis, but my typing hands are tied, so to speak. I hope to be able to fill you in soon, though, in vivid Technicolor, so watch this space.

 

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The questions to ask about your work before you send it out

Let’s assume for the moment that you have done everything I spoke about in yesterday’s post: found a sterling feedback-giver or two (and actually listened to them!), and you feel that your manuscript is good to go. Then, mirabile dictu, after an admirable query, you have been asked to send a few chapters (or even the whole book!) to your dream agent.

 

First, take few minutes to feel hugely, immensely, magnificently proud of yourself. It is no small achievement to have stood out in the crowd enough to be asked to send material, and don’t let your anxiety over the ultimate goals — in the short run, to get an agent; in the long run, to sell your book — convince you to under-celebrate the fact that you have reached a legitimate milestone. Dance and sing in the streets a little.

 

Then, get down to work. “It is time to smooth the hair,” as Emily Dickinson wrote, “and get the dimples ready.” Read every page that you are sending OUT LOUD and IN HARD COPY, to weed out any lingering errors, then sit down and ask yourself some hard questions:

 

(1) Am I sending what the agent asked to see, no more, no less?

 

A surprisingly high number of aspiring authors blow their chances by failing the first test an agent sets them: demonstrating that they know how to follow directions. I know that it is tempting, when asked to send the first 50 pages, to round it up a little, to round out the chapter.

 

Don’t. Leave ‘em in mid-sentence – your goal here is to make them clamor to see more.

 

(2) Is my manuscript in standard format?

 

See my earlier posting on the rules of standard format, if you’re not sure. If it’s in a fancy typeface, change it to 12-point Times, Times New Roman, or Courier immediately. Make sure that your margins are at least one inch on all sides, and double-check your slug line (the line in the header that reads AUTHOR’S LAST NAME/TITLE OF WORK/#).

 

Yes, these are purely cosmetic matters, and they have nothing to do with the actual quality of your writing. But if you do not use standard format, I assure you, your work will not be taken as seriously — basically, your writing will have to be twice as good to capture an agent’s attention. (The standard rejection-letter euphemism for this is “Consider taking some classes on marketing your work.”)

 

And think about it: would you show up for a job interview at a Fortune 500 company dressed in a clown suit? (Okay, I have to admit, if you actually would, I have a certain fondness for you already. However, you probably would not get the job.)

 

(3) Do I have a great opening line, or is my real killer buried a few pages in?

 

This may seem like an odd question, but it is my editorial experience that most good writers tend to put their zinger first lines somewhere on pages three to six. What comes before tends to be set-up or preamble.

 

Read your submission carefully to see if you have done this. Once you find your killer first line, reconsider what comes before it: could it go? Could the information it gives come more gradually?

 

(4) If I took away everything in my packet except for the first page of my submission, would the agent be desperate to learn what happens on the subsequent pages? What about if I took away everything but the first paragraph?

 

If the answer to both questions is not yes, you should probably perform a few revisions.

 

Writers know their own work so well that it sometimes becomes very hard to see it from a new reader’s perspective. Getting a reader to continue past the first few lines, and definitely past the first page, is an act of seduction, my friends. Those first few bits really have to count.

 

The best way to test for this is to hand the first page to someone who doesn’t know the plot of your book, have him read it, and then ask him to speculate on what comes next. If his guess is too dead-on, you might want to incorporate a bit more quirkiness into your opening.

 

If your reader looks puzzled and says, “I honestly have no idea where this is going,” take a good look at your opening. Does it actually fit your book?

 

(5) Would I buy this book, based upon these short excerpts?

 

This is a tough question for you to answer about your own work, but a necessary one. If your best writing is not in your first chapter or two, consider presenting the parts you deem best AS the first chapter. I know this sounds wacky, but you can always say later that you’ve rethought the running order of the book. Remember, both fiction and nonfiction often changes considerably after an agent takes it on – and often even more after an editor acquires the book. Your first pages as they currently stand will probably be revised at some point in the future.

 

And the sole purpose of your first chapter when you submit it to an agent is to get the agent to want to read more of your writing. Period. It needs to be your very best writing, even if the chapter in question will ultimately be in the middle of the book. If it sings, and you can legitimately present it as a first chapter, consider presenting it as such.

 

If this seems a bit draconian to you, try rearranging the chapter so that your favorite passage appears on page one. Don’t think of this page one as the opening to your long dreamt-of book. Instead, think of it as your very first opportunity to show this agent that you can write up a storm.

 

(6) Is there sufficient action in the first five pages, or is it mostly build-up? (Check this, even if you are writing nonfiction.) If I do not currently begin with action, could I?

 

It is also very common for first novels not to get going for awhile. In Britain, this is actually considered rather stylish: I keep reading acclaimed British novels where almost nothing happens for the first 50 pages! And as much as I enjoy them, I invariably shake my head and think, “This author would never be able to land an agent in the U.S.”

 

Remember how busy I said agents and their assistants were in my earlier postings about query letters? Guess what: they’ll still be extraordinarily busy when the time comes to read your chapters. In fact, it’s not at all uncommon for agents to reserve a new author’s manuscript to read at home, in their spare time: I think the theory here is that if they like your style enough to keep reading when they could be doing something else, you must be really talented! It means, however, that your chapters may well be competing with the agent’s children, spouse, aikido class, rottweiler, favorite TV show, and many other claims upon her attention.

 

So keep it exciting. In a submission, even the most literary of literary novels has to keep moving.

 

(7) Does the material I am sending stand alone, or would I be happier if I could be standing over the agent’s shoulder, explaining?

 

This is no joke: it is a serious question. If your answer was the latter, read through again: if there is so much as a parenthetical aside that you feel will not be utterly clear from what is actually said on paper, go back and clarify it.

 

(8) Read every syllable of your submission out loud, preferably to another person. Does it make sense? Have you left out a word here or there? (A very common mistake that computer screens render difficult to catch.) Are there logical leaps?

 

Aha, you thought you could get away with ignoring this sterling piece of advice when I suggested it above, didn’t you? There is no excuse for not doing this, even if the agent asked you to send your materials right away. Don’t blow your big chance on a simple error or two.

 

Tinker accordingly. Once you are happy with your responses to all of these questions, send it out — and see if you don’t get better responses.

 

Oh, and for heaven’s sake, don’t forget to take a great big marker and write REQUESTED MATERIALS on the outside of your envelope, so your marvelous submission doesn’t get tossed into the unsolicited manuscript pile for a few months. It’s a good idea, too, to mention that these are requested materials in your HUGELY POLITE cover letter that you enclose with the manuscript: “Thank you for asking to see the first three chapters of my novel…”

 

Always, always include a SASE — a stamped, self-addressed envelope – with enough postage (stamps, not metered) for your manuscript’s safe return, and MENTION the SASE in your cover letter. This marks you as a polite writer who will be easy to work with and a joy to help. If you want to move your reputation up into the “peachy” range, include a business-size SASE as well, to render it a snap to ask you to see the rest of the manuscript. Make it as easy as possible for them to get ahold of you to tell you that they love your book.

 

One last thing, another golden oldie from my broken-record collection: do not overnight your manuscript, unless you have specifically been asked to do so; priority mail, or even regular mail, is fine. You may be the next John Grisham, but honey, it is unlikely that the agent’s office is holding its collective breath, doing nothing until it receives your manuscript. Hurrying on your end will not speed their reaction time.

 

And since turn-around times tend to be long (a safe bet is to double what the agent tells you; call or e-mail after that, for they may have genuinely lost your manuscript), do not stop sending out queries just because you have an agent looking at your chapters or your book proposal. If the agent turns you down (perish the thought!), you will be much, much happier if you have other options already in motion.

 

The only circumstance under which you should NOT continue querying is if the agent has asked for an exclusive – which, incidentally, you are under no obligation to grant. However, politeness generally dictates agreement. If you do agree to an exclusive (here comes another golden oldie), specify for how long. Three weeks is ample. Then, if the agent does not get back to you within the stated time, you will be well within your rights to keep searching while she tries to free enough time from her kids, her spouse, her Rottweiler, etc. to read your submission.

 

And the best of luck!

 

Before I sign off, I’d like to thank all of you who have been sending me such wonderful, supportive messages about my memoir’s stormy publication process, both through the Comments function and (for those of you who already knew me) by e-mail. I really do appreciate it.

 

The saga is going to go on hiatus for a little while, however, as I’ve been asked by my publisher not to talk about it directly. So, if, for instance, something exciting happened to occur, I would perhaps have to present it as a hypothetical, if there were in some alternate universe any development that might conceivably be of interest or help to you. But for now, ix-nay on the lawsuit-lay.

 

Keep up the good work!

 

— Anne Mini

 

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So they’ve asked you to send chapters – and a request for your help

Once you have sent off a great query letter, or made a fabulous pitch at a conference, you hit the jackpot: an agent asks to see your work. And you’ve got it made, right?

 

Well, not necessarily, if your writing is not in apple-pie order. (And no, I don’t know where I picked up that particular homey phrase. Probably in my wayward youth, from someone like Louisa May Alcott’s Jo March or Carol Ryrie Brink’s Caddie Woodlawn. It has a 19th-century ring to it.) Just as your marketing materials should be so impeccably put together that they can travel by themselves with no excuses, even in the most literate circles, just as your title page has to be a paragon of professionalism, your initial chapters need to be in well-nigh perfect shape before you send them out.

 

I tremble to report this, but it is very, very common for writers to send off the first chapter or three of their novels WITHOUT EVER HAVING ANYONE ELSE READ THEM. Thus, for many writers, the agent’s feedback, which is often quite minimal, is the first time many writers EVER get an outside opinion of their work.

 

Or at least without having been read by anyone at all likely to be able to give an objective opinion; as I have discussed before, the feedback of your best friend, your mother, your siblings, and/or your lover (s), however charming it may be, is unlikely to yield the kind of concrete, tangible feedback every writer needs. No offense to your kith and kin, but it’s true. Even if your mother runs a major publishing house for a living, your brother is a high-flying agent, and your lover reviews major novelists regularly for THE WASHINGTON POST, they are unlikely to have the perspective necessary to give you objective feedback. Nor should they have to. It’s their job to make you feel better about yourself – or to make you feel worse about yourself, depending upon your taste in relationships and familial patterns. Ties of affection do not necessarily good readers make.

 

If you haven’t shown your writing to another trustworthy soul — be it through sharing it with a writers’ group, workshopping it, having it edited professionally, or asking a great reader whom you know will tell you the absolute truth — you haven’t gotten an adequate level of objective feedback. I know it seems as though I’m harping on this point, but I regularly meet aspiring writers who have sent out what they thought was beautifully-polished work to an agent without having run it by anyone else — only to be devastated to realize that the manuscript contained some very basic mistake that objective eyes would have caught easily.

 

At that point, trust me, wailing, “But my husband/wife/second cousin just loved it!” will not help you.

 

I can’t tell you what a high percentage of my clients come to me after years of following the advice of people who, while well-meaning and sharp-eyed, could only identify problems in the text, but had no idea how to fix them. I want to save you, dear readers, as much disappointment as possible. Out comes my broken record again: good writing is a necessary condition for getting published, but not sufficient alone. Good writing needs to be presented professionally, or it tends not to find a home.

 

And emotionally, what are you doing when you send out virgin material to a stranger who can change your life? It’s the equivalent of bypassing everyone you know in getting an opinion on your fancy new hairdo and going straight to the head of a modeling agency. Professionals have no reason to pull their punches; very often, the criticism comes back absolutely unvarnished. Even when rejection is tactful, naturally, with the stakes so high for the author, any negative criticism feels like being whacked on the head with a great big rock.

 

I’m trying to save you some headaches here.

 

But even as I write this, I know there are some ultra-shy or ultra-independent Emily Dickinson types out there who prefer to write in absolute solitude — then cast their work upon the world, to make its way as best it can on its own merits. No matter what I say, I know you hardy souls would rather be drawn and quartered than to join a writers’ group, wouldn’t you? (Despite the fact that the PNWA provides contacts for those who are interested in joining one within its geographic confines. For free, no less.) You are going to persist in deciding that you, and only you, are the best judge of when your work is finished.

 

And maybe you are right.

 

I am not saying that a writer can’t be a good judge of her own work — she can, if she has a good eye. I would be the last person to trot out that tired old axiom about killing your darlings; hands up, everyone who has attended a writers’ workshop and seen a promising piece that needed work darling-chopped into a piece of consistent mediocrity. CONSIDERING killing your pet phrases is often good advice, but for a writer with talent, the writer’s pet phrases are often genuinely the best part of the work.

 

However, I would argue that until you get an objective opinion, you cannot know for sure how good your own eye is — and I would suggest that it is a trifle masochistic to use your big shot at catching an agent’s attention as your litmus test for whether you are right about your own editing skills. Even if you find only one person whom you can trust to tell you the absolute truth, your writing will benefit from your bravery if you ask for honestly locally first.

 

Dear me, I have gotten so carried away with my topic that I shall have to defer my actual tips until tomorrow’s posting! (For those of you who haven’t been following my saga over the last 6 weeks, I am in the midst of fighting off a lawsuit against my forthcoming memoir AND have a deadline for getting a book to a publisher by the end of next week – by my birthday, as it happens. So my time is a LITTLE tight these days.)

 

For those of you who have been following my saga of triumph and woe, may I presume to ask a favor? This is National Banned Books Week (September 19-23); in celebration, would you consider logging on to one of the Philip K. Dick fan sites (www.philipkdickfans.com would be an admirable choice) and weighing in on the subject of the Dick estate’s continuing attempts to censor my book, A FAMILY DARKLY? It would only take a couple of minutes, and it would help both me and all future writers of memoirs. The issue here is actually very simple: is it or is it not fair to tell an author what she can and can’t write about her own life?

 

Normally, I would not ask, but after all, this is the week to speak up.

 

And if you are writing or know of other books that have been stymied at the point of publication by pernicious lawsuits, please fill me in via the Comments function, below. At the moment, I’m in a pretty good position to pass along links and resources that might be useful to silenced authors.

 

As always, keep up the good work! And happy National Banned Books Week!

 

– Anne Mini

 

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Post-conference etiquette

Many of you are no doubt busy prepping your work to send out to agents and editors that you met at PNWA, or perhaps are gearing up for a second round, or working up nerve to send out queries before the end of the summer, so I thought it would be a good time to pass along some do’s and don’ts for presenting requested material. This may be old hat to some of you, but this is precisely the sort of wisdom that tends to be passed only by word of mouth amongst writers.

DO write REQUESTED MATERIALS — PNWA in big, thick pen strokes on the outside of the envelope. As you probably know, agents and editors receive literally hundreds of missives from aspiring writers per week. If they asked for your work, it belongs in a different pile from the 500 unsolicited manuscripts and 1500 query letters.

DON’T write REQUESTED MATERIALS if they did not actually request your work. Instead, write PNWA with the same big, fat pen on the outside of the envelope, so they know you’ve been professional enough to attend a conference and have heard them speak.

DO write PNWA – FINALIST/PLACE WINNER (CATEGORY) on the outside of the envelope if you did get honored in the contest. Both the fiction winner and I (the NF winner) did this in 2004, and every single agent thanked us for it. It kept our work from getting lost in the piles.

DON’T send more material than the agent/editor asked to see. (A big pet peeve for a lot of ‘em.) This is not like a college application, where sending brownies, an accompanying video, or a purple envelope could get you noticed amongst the multitudes: to NYC-based agents and editors, wacky tends to equal unprofessional —- the last label you want affixed to your work. And don’t spend the money to overnight it; it will not get your work read any faster.

DO send a polite cover letter with your submission. It’s a good chance to show that you can maintain appropriate boundaries, and that you are professionally seasoned enough to realize that even a very enthusiastic conversation at a conference does not mean you’ve established an intimate personal relationship with an agent or editor.

DON’T quote other people’s opinions about your work in the query letter, unless those people happen to be well-known writers. If David Sedaris has said in writing that you’re the funniest writer since, well, him, feel free to mention that, but if your best friend from work called your novel “the funniest book since CATCH-22,” trust me, it will not impress the agent.

DO mention in the FIRST LINE of your cover letter either (a) that the agent/editor asked at PNWA to see your work (adding a thank-you here is a nice touch) or (b) that you heard the agent/editor speak at PNWA. Again, this helps separate your work from the unsolicited stuff.

DON’T assume that the agent will recall the conversation you had with her about your work. Remember, they meet scores of writers at each conference: you may not spring to mind immediately. If you had met 468 people who all wanted you to read their work over the course of three days, names and titles might start to blur for you, too.

DO mention in your cover letter if the agent/editor asked for an exclusive look at your work. If an agent or editor asked for an exclusive, politely set a time limit, say, three weeks or a month. Don’t worry that setting limits will offend them: this is a standard, professional thing to do. That way, if you haven’t heard back by your stated deadline, you can perfectly legitimately send out simultaneous submissions.

DON’T give any agent or editor an exclusive if they didn’t ask for it – and DON’T feel that you have to limit yourself to querying only one agent at a time. I’ve heard rumors at every conference that I have ever attended that agents always get angry about multiple submissions, but truthfully, I’ve only ever heard ONE story about an agent’s throwing a tantrum about it – and that only because she hadn’t realized she was competing with another agent for this particular book.

Your time is valuable. Check a reliable agents’ guide to make sure that none of the folks you are dealing with demand exclusives (it’s actually pretty rare), and if not, go ahead and send out your work to as many agents and editors who asked to see it.

DO consider querying agents and editors with whom you did not have a meeting at the conference – and tell them that you heard them speak at PNWA. Just because you couldn’t get an appointment with the perfect person at the conference doesn’t mean that the writing gods have decreed that s/he should never see your work.

DON’T call to make sure the agent received your work. This is another common agenting pet peeve: writers who do it tend to get labeled as difficult almost immediately, whereas you want to impress everyone at the agency as a clean-cut, hard-working kid ready to hit the big time.

If you are very nervous about your work going astray, send your submission with delivery confirmation or enclosed a stamped, self-addressed postcard that they can mail when they receive your package. Don’t call.

DO send an appropriate SASE for the return of your manuscript – with stamps, not metered postage. I always like to include an additional business-size envelope as well, so they can request further pages with ease. Again, you’re trying to demonstrate that you are going to be a breeze to work with if they sign you.

DON’T just ask them to recycle the manuscript if they don’t want it. There are many NYC offices where this will seem like a bizarre request, bordering on Druidism.

DO make sure that your manuscript is in standard format: at least 1-inch margins, double-spaced, every page numbered, everything in the same 12-point typeface. (Most writing professionals use Times, Times New Roman, or Courier; screenwriters use exclusively Courier. And yes, there ARE agents and editors who will not read non-standard typefaces. Don’t tempt them to toss your work aside.)

If you are submitting a nonfiction book proposal, send it in a nice black or dark blue file folder. This is not the time to bring out your hot pink polka-dotted stationary and tuck it into a folder that looks like something that flew out of out of Jerry Garcia’s closet. Think of it as a job interview: a black or blue suit is not going to offend anyone; make your work look as professional as you are.

DON’T forget to spell-check AND proofread in hard copy, not only the manuscript, but also your cover letter. Computerized spelling and grammar checkers are notoriously unreliable, so do double-check. When in doubt, have a writing buddy or a professional proof it all for you.

DO give them time to read your work – and invest that time in getting your next flight of queries ready, not in calling them every day.

DON’T panic if you don’t hear back right away, especially if you sent out your work in late July or August. A HUGE percentage of the publishing industry goes on vacation between August 1 and Labor Day, so the few who stick around are overworked. Cut them some slack, and be patient.

DO remember to be pleased that a real, live agent or editor liked your pitch well enough to ask for your work! Well done!

DON’T be too upset if your dream agent or editor turns out not to be interested in your project, and don’t write that person off permanently; s/he may be wild about your next. Keep your work moving, rather than letting it sit in a drawer. Yes, it’s hard emotional work to keep sending out queries, but you can’t get discovered if you don’t try.

DO take seriously any thoughtful feedback you receive. As you may already know, boilerplate rejection letters are now the norm. If an agent or editor has taken the time to hand-write a note on a form letter or to write you a personalized rejection, you should take this as a positive sign – they don’t do that for everybody. Treasure your rave rejections, and learn from them.

Yes, waiting to be discovered is hard – but in the meantime, keep up the good work!

– Anne Mini