I’ve been reading over what I’ve said about synopsis-writing over the last week, and I have to say, it doesn’t sound too appetizing, does it? No wonder aspiring writers so often push producing one to the last possible nanosecond before it is needed: it genuinely is a pain to summarize the high points of a plot or argument in a concise-yet-detail-rich form.
As it is such a different task than writing a book, involving skills widely removed from observing a telling moment in exquisite specificity or depicting a real-life situation with verve and insight, the expectation that any good book writer should be able to produce a great synopsis off the cuff actually isn’t entirely reasonable. In fact, the very prospect of pulling one together can leave a talented writer feeling like this:
Since we cannot change the industry’s demand for them, all we writers can do is work on the supply end: by taking control of WHEN we produce our synopses, we can make the generation process less painful and generally improve the results.
Okay, so these may not sound like great motivators to take a few days out of your hard-won writing time to pull together a document that’s never going to be published before you absolutely have to do it. Unless you happen to be a masochist who just adores wailing under time pressure, though, waiting is an exceedingly bad idea.
But you don’t need to take my word for it. For those of you who are still resistant to the idea of writing one before you are specifically asked for it I have two more inducements to offer you today.
First — and this is a big one — taking the time to work on a synopsis BEFORE you have an actual conversation with an agent (either post-submission or at a conference) is going to make it easier for you to talk about your book. It helps you think of your baby as a marketable product, as well as a piece of complex art and physical proof that you have locked yourself away from your kith and kin for endless hours, creating.
Even writers desperate to sell their first books tend to forget that it is a product intended for a specific market. In the throes of resenting the necessity of producing a query letter and synopsis, it is genuinely difficult NOT to grumble about having to simplify a beautifully complicated plot, set of characters, and/or argument.
Yet any agent who signs you is going to HAVE to summarize the book in order to market it — there is just no way around that.
By having labored to reduce your marvelously complex story or argument to its basic elements, you will be far less likely to succumb to that bugbear of pitchers, the Pitch that Would Not Die. When you are signed up for a 10-minute pitch meeting, you really do need to be able to summarize your book within just a few minutes — harder than it sounds! — so you have time to talk about other matters, such as whether the agent wants to read the book.
As anyone who has ever sat down for coffee or a drink with a regularly conference-attending agents can tell you, pretty much all of them have at least one horror story about a pitch that went on for an hour, because the author did not have the vaguest conception what was and was not important to emphasize in his plot summary.
Trust me, you do not want to be remembered for that.
The second inducement: a well-crafted synopsis is something of a rarity, so if you can produce one as a follow-up to a good meeting at a conference, or to tuck in with your first 50 pages, you will look like a star.
You would be astonished (at least I hope you would) at how often an otherwise well-written submission is accompanied by a synopsis obviously dashed off in the ten minutes prior to the post office’s closing, as though the writing quality, clarity, and organization of it weren’t to be evaluated at all. I don’t think that sheer deadline panic accounts for the pervasiveness of the disorganized synopsis; I suspect resentment.
I’ve met countless writers who don’t really understand why the synopsis is necessary at all, and thus hate it. All too often, the result is a synopsis that gives the impression not that the writer is genuinely excited about this book and eager to market it, but rather that he is deeply and justifiably angry that it needed to be written at all.
Believe me, to an experienced eye, writerly resentment shows up BEAUTIFULLY against the backdrop of a synopsis. The VAST majority of novel synopses simply scream that their authors regarded the writing of them as tiresome busywork instituted by the industry to satisfy some sick, sadistic whim prevalent amongst agents, a hoop through which they enjoy seeing all of the doggies jump.
Frustrated by what appears to be an arbitrary requirement, many writers just throw together a synopsis in a fatal rush and shove it into an envelope, hoping that no one will pay much attention to it. It’s the first 50 pages that count, right?
Wrong. In case you thought I was joking the other 47 times I have mentioned it over the last couple of weeks, EVERYTHING you submit to an agent or editor is a writing sample. If you can’t remember that full-time, have it tattooed on the back of your hand.
While frustration is certainly understandable, it’s self-defeating to treat the synopsis as unimportant or (even more common) to toss it out in a last-minute frenzy. Find a more constructive outlet for your annoyance — and make sure that every page you submit is your best writing.
Caught your attention with that constructive outlet quip, didn’t I? Realistically, it’s not going to help your book’s progress one iota to engage in passive-aggressive blaming of any particular agent or editor (or, even less sensible, their screeners and assistants). They did not make the rules, by and large.
And even if they did, let’s face it — in real life, almost nobody is actually brave enough to say to an agent or editor, “No, you can’t have a synopsis, you lazy so-and-so. Read the whole damned book, if you liked my pitch or query, because, as any fool can tell you, that’s the only way you’re going to find out if I can write is to READ MY WRITING!”
Okay, so it’s satisfying to contemplate. Picture it as vividly as you can, then move on.
I’m quite serious about this. My mental health assignment for you while working on the synopsis: once an hour, picture the nastiest, most aloof agent in the world, and mentally bellow your frustrations at him at length. Be as specific as possible, but try not to repeat yourself; the goal here is to touch upon every scintilla of resentment lodged in the writing part of your brain.
Then get back to work.
I know, it sounds silly, but it will make you feel better to do it, I promise. In fact, I think it would be STERLING preparation for either the querying process or a conference to name your least-favorite sofa cushion the Industry and pound it silly twice a day. I’m all in favor of venting hostility on inanimate objects, rather than on human ones.
Far better that your neighbors hear you screaming about how hard it all is than that your resentment find its way into your synopsis. Or your query letter. Or even into your verbal pitch.
Yes, I’ve seen all three happen — but I’ve never seen it work to the venting writer’s advantage. I’ll spare you the details, but trust me, these were not pretty incidents.
Tomorrow, I shall delve into the knotty issue of how a synopsis folded up behind a cold query letter might differ from one that is destined to sit underneath a partial. In the meantime, keep up the good work!
5 Replies to “Book marketing 101: synopses, part VI, or, when and where primal screaming is and is not constructive”
A synopsis, and query of course, offer the title of one’s novel. Can, and most possibly does, the title spur Millicent’s interest in what follows, or . . .? I won’t state my title as I don’t want you to get deluged with others who may have the same concern. The only reason I bring it up is because Peehen was getting concerned.
Titles are tricky. Most of the time, only the very good ones or the very bad ones catch the professional reader’s eye, partially because it’s generally accepted that the title will often be changed by the publishing house before a book sees print.
For fiction, the story and the writing are generally what sparks the interest. The Millicents of the world do tend to like a title that tells them pretty quickly what a book is ABOUT, of course, but it would be highly unusual for them to think, “Well, I don’t care much for this query letter/synopsis, but this title intrigques me enough to want to see the book.”
But it never hurts for Millicent to think, “Hmm, good title.”
I’m working on my synopsis. Recently, you encouraged us to write an author bio before someone asked for it — so I did. Lo and behold, someone did ask me for one and I was able to email it to them right away. Thank you!
Hooray! Isn’t it great when you can say, “Oh, yes, I can send that to you right away,” and it’s TRUE?