First pages that grab: Author! Author! Great First Page Made Even Better second-place winners in adult fiction, David A. McChesney’s SAILING DANGEROUS WATERS and Ellen Bradford’s PITH AND VINEGAR

Dave McChesney author photoEllen Bradford author photo

My apologies for the must-have-been-agonizing delay between the prize posts for the first-place winners of the Author! Author! Great First Page Made Even Better Contest and the second-place winners. Believe me, the lapse was not intended to be editorial: I’m excited about both of today’s winners, but I had a bit of a car-crash recovery setback earlier in the week. I didn’t want to risk sounding grumpy about two writers whose narrative voices I like quite a bit.

So a drum roll, please, for the joint winners of second prize in Category II: Adult Fiction: David A. McChesney’s SAILING DANGEROUS WATERS and Ellen Bradford’s PITH AND VINEGAR.

While all of that portentous rumbling is still hanging in the air, let me take a moment to air one of my pet peeves: gratuitous quotation marks. The other day, a staffer at my physical therapist’s office handed me a special-ordered piece of medical equipment in this bag:

misused quotes

What, one wonders, was the writer’s intent in placing quotation marks around my name? Was he in some doubt about whether it was my real name — as in, This belongs to the so-called Anne Mini? Did he mistakenly believe that he was shipping this not particularly personal piece of equipment not to my PT, but to a monogrammer, and he wanted to make sure the right spelling stitched into it? Or had someone immediately behind him just shouted my name, and he was quoting her?

Was this merely a case of forgotten attribution? Is this an obscure quote from a book I do not know — a minor work of Charles Dickens, perhaps? Or, still more disturbingly, is this kind soul trying to let me know, albeit in code, that somebody out there is talking about me?

None of the above, probably: my guess would be that the guy with the marking pen thought, along with a surprisingly high percentage of the marking-things population, that quotation marks mean the same thing as underlining. He is mistaken.

Don’t ever follow his example. To a professional reader, the common practice of placing things in quotation marks to indicate either emphasis in speech (“Marvin K. Mooney, will you ‘please go’ now?”), a stock phrase (everybody laughed, because “all the world loves a lover”), or just to call attention to individual words on a sign (Fresh “on the vine” tomatoes, 3 for $2) simply looks illiterate. Sorry to be the one to break the harsh news, but it’s true.

So how should one use quotation marks? How about reserving them for framing things that characters actually say?

I know; radical. The next thing you know, I’ll be calling for aspiring writers to use semicolons correctly.

I do not bring any of this up lightly — or, indeed, purely to rid the world of a few more sets of perplexingly-applied quotation marks. Both of today’s entries grabbed the judges with their strong, distinct authorial voices, but each left us murmuring amongst themselves, speculating about what the writer’s motivations might have been.

Although these two first pages don’t actually have a great deal else in common — other than both beginning the text 1/4 of the way down the page, rather than 1/3; the addition of a single additional double-spaced line would have made a positive cosmetic difference in both — the judges agreed that they shared a certain kinship: the unanswered question might well lead even an agency screener who admired the writing to hesitate about reading on.

Why? Well, Millicent isn’t all that fond of unanswered questions on page 1, and with good reason: in order to be able to recommend a novel manuscript to her boss, she is going to have to be able to tell him (a) who the protagonist is, (b) what the book is about, (c) the book category, (d) to what specific target audience within that book category’s already-established readership it should be marketed, and (e) how this book is different/better than what is already on the market for the folks mentioned in (e).

If Millicent can’t answer any of these questions. she’s going to have a hard time convincing the agent even to read the submission. (Actually, she prefers to be able to answer all of them by the bottom of p. 1, but she’s prepared to change her mind between then and p. 50.) And no, “But the writing is so good!” is no substitute for being able to come up with answers: books are pitched to editors within well-established categories.

So when a fresh, new narrative voice that does not appear to fit comfortably within an existing book category, our Millie is left in something of a quandary. How, she wonders, is she going to make the case for this book?

That’s a good exercise to apply to any manuscript, incidentally: reading a first page or book description and trying to figure out the book’s category is excellent practice for narrowing down your own. In that spirit, take a gander at Dave McChesney’s first page and book description; tell me, what do you think the category is?

Dave McChesney's p 1

If you found yourself murmuring, “Hmm, this reads like Naval Adventure,” you agree with most of the judges. Even more so if you additionally told yourself, “I’d bet a doubloon that there’s adventure awaiting those characters within the next page or two.” Although some of the judges felt that it might have been more of a Millicent-grabber to toss the characters straight into that imminent action, none denied that page 1 set up the expectation for excitement.

Cast your eyes over the book’s description, though, and see if you think the proverbial shoe still fits the assumed book category:

McChesney synopsis

Still sounds like a rollicking Naval Adventure, doesn’t it? Or do I sense some puzzled head-scratching out there?

“Wait just a doggone minute, Anne,” head-scratchers across the English-speaking world protest. “He hopes to quickly set out for his world, England, and Evangeline, but finds obstacles continually placed in his path? In the known world? Does this take place in a different world, or this one? And if it’s the former, shouldn’t that be made clear to Millicent on page 1?”

Well caught, head-scratchers — and in answer to that last question, a resounding yes. Let’s take a gander at how Dave himself categorizes his book:

SAILING DANGEROUS WATERS, the second Stone Island Sea Story, combines Naval Adventure and Fantasy. An additional yet similar world gives these voyagers of the early nineteenth century more seas to sail and challenges to meet. Uniquely, they are aware of and able to control their journeys between the two worlds.

An interesting notion, right? But you can already hear Millicent slapping her forehead and muttering, “How on earth am I going to define this book for my boss?”

Universally, the judges felt that in fairness to Millicent, some fantasy elements should appear on page 1. Otherwise, they argued, it was simply too likely that when she came upon fantastic happenings later in the manuscript, she might conclude — wrongly in this case — that Dave did not know that he was genre-jumping, or that the authorial choice to present a fantasy premise in a completely dedicated naval fantasy voice was in fact a choice, not a misunderstanding of how book categories work.

That’s why Dave’s taking the quite large risk of telling Millicent in his brief book description (and presumably in his query) that this is a category-crosser is quite smart. True, there is not a great deal of demonstrable overlap between the readership of these two categories. (Which is why I am bound to mention marketing advice agreed-upon by a full half of the judges: since this is such a strong Naval Adventure voice, why not write a straight Naval Adventure first, land an agent that way, and then segue into fantasy with the NEXT book?) Also, if an agency is not open to the possibility of combining these two disparate categories in a single book — or, in this case, a series — its Millicent may well reject the query on that basis alone.

So why is it smart to give her the opportunity up front? Because for a truly genre-expanding novel to make it into print, it’s going to need an agent willing — nay, eager — to take on the challenge. Trust me, it’s far, far easier on a writer emotionally to find out a particular agent is not up for it at the querying stage, rather than several years into an unhappy writer-agent relationship.

Let’s assume for the moment that Dave’s query has already passed muster with the Millicent guarding an agency very much up for this challenge. How might Millie respond to this first page?

Dave's edit

As you may see (and we have continually seen throughout this series), how a professional reader responds to a page of text can be extraordinarily different from how an ordinary reader might. I would be surprised, for instance, if many of you had caught the verb repetition in lines 1 and 2, or the lack of a necessary paragraph break on line 8. (It’s a bit confusing to have one person speak and another — or in this case, several others — act within the same paragraph.) Or, really, to be actively annoyed by the almost universal Baby Boomer tendency to compress the phrase all right into alright.

I blame album cover lyrics for the ubiquity of that last one. (If you don’t know what album covers are, children, ask your grandparents.)

Nor would the average reader be likely to gnash her teeth over the preponderance of tag lines, those pesky he said, he mentioned, he groaned speaker-identifiers, but Millicent’s choppers are unlikely to remain ungnashed. Why? Well, one of the standard measures of the reading level of the target audience is the frequency with which tag lines appear: in books for early readers, for instance, who may well be reading aloud or having the book read to them, tag lines are virtually universal.

“See Spot run, Dick,” Jane said.

“I see Spot run,” Dick replied. “Run, Spot, run.”

In most adult fiction, on the other hand, tag lines are deliberately minimized. Although the frequency with which they are expected to appear does vary from book category to book category (chant it with me, campers: there is no substitute for reading widely in your chosen book category, to learn its norms), most of the time, it’s simply assumed that the reader will be able to figure out that the words within quotation marks are in fact being spoken aloud by a character without the narrative’s having to stop short to tell us so.

After all, quotation marks around words can only mean that either those words were spoken out loud or the narrative is trying to cast doubt upon the authenticity of something (as in “I see you’re wearing your ‘designer’ dress’ again, Alice.”), right?

Typically, tag line minimization is achieved by incorporating other action or thought into a dialogue paragraph — or simply to alternate between already-established speakers. Like so:

“Oh, there’s Spot at last.” Jane blew on her freshly-filed nails to free them from dust before she applied screaming red polish. “And there he goes. See Spot run, Dick.”

Dick backed against the wood-paneled wall, eyes wide. “I see Spot run. Run, Spot, run!”

Jane lowered one heavily-lashed lid, the better to aim her gun. “How would you feel about following Spot’s example, Dick?”

“Pretty darned good.”

“Then run, Dick, run, before I change my mind and turn you into Swiss cheese.”

These are all easily-fixed matters of style, however. There was one obviously deliberate authorial choice, however, that left the judges scratching their heads as if they had wandered into a dandruff convention. Millicent almost certainly would have the same reaction. Any guesses as to what on this page might engender that response?

If you flung your hand into the air, shouting, “Oh, I’ve been scratching my head raw over this one, too! Why are Original Vespican, Original, Baltican all in italics? They aren’t foreign words, are they, or the names of ships, which could legitimately be italicized?”

Apparently not — from how they are used here, they may be the names of nationalities or tribes. If that’s the case, however, it’s hard to guess what the authorial point of italicizing them could possibly be: one does not, after all, routinely employ italics when talking about Swedish fjords or Navaho rugs.

Presumably, there is a perfectly sound rationale behind this authorial choice — Dave’s been an active member of the Author! Author! community for years, and never have I known him to set at naught the rules of standard format for frivolous reasons. I said as much to the other judges, in fact. But they felt — and I must say I concur — that however valid it might be to include those italics in the published version of the book, at the submission stage, the manuscript should omit them.

Why? Well, as we all know (at least I hope we do), manuscripts do not resemble published books in many important respects. Double-spacing, for instance, and doubling dashes. While it might conceivably be possible for a writer to justify an occasional deviation from standard format, remember, the submitter is literally never there when Millicent screens his manuscript; it is going to need to stand on its own merits. And Millicent is not all that keen on formatting originality: she knows all too well that any fancy formatting in the published book would be the editor’s call, not the author’s.

In Dave’s case, then, it could certainly be argued that no one but his future editor is genuinely qualified to determine whether those italics should remain or not. However, that perfectly legitimate point is not likely to help him much at submission time, if Millicent gets tired of scratching her head over it.

So I offer up this question for your pondering pleasure: since Millicent’s delicate eyebrows are so very likely to be lifted beyond the point of comfort by those page 1 italics, wouldn’t it be more prudent for Dave to hold off on those italics-by-choice until he can discuss it with his future editor? That way, the risk of the italics triggering rejection drops to zero, and he can still make a case for including those italics in the eventual book.

Isn’t it amazing how much issues ostensibly unrelated to either the quality of the writing, the strength and consistency of the narrative voice, or even the inherent excitement of the story can affect its submission chances?

With that capacious question ringing in our ears, let’s turn to Ellen Bradford’s extremely likable page 1:

Ellen Bradford p1

Engaging, isn’t it? I must say, this one won me over in spite of myself: as a professional reader, I tend to be a trifle suspicious of self-deprecating narrators; it’s hard to keep it up for the entire length of a book. It’s even harder to do if the narrative is genuinely funny, as this page is — self-deprecating humor often lends itself to one-note storytelling, and even when it doesn’t, those who do not get the jokes are wont to write off the narrator as whiny.

Hey, I don’t control readers’ reactions. I just tell you about ‘em.

This is a voice that a lot of readers would quite happily follow for chapters on end — but is it compelling enough to carry Millicent on to page 2?

That’s not at all a frivolous question, or even a reflection upon the writing here: let’s face it, Millicent doesn’t make it to page 2 in most submissions. And contrary to popular opinion amongst aspiring writers, the quality of the writing is not always the determinant of whether she flips the page.

Remember, our Millie likes to be able to answer the basic questions about a submission in at least a cursory way by the bottom of page 1. To recap: (a) who the protagonist is, (b) what the book is about, (c) the book category, (d) to what specific target audience within that book category’s already-established readership it should be marketed, and (e) how this book is different/better than what is already on the market for the folks mentioned in (e).

Take another gander at Ellen’s page 1. How many of those questions would you be comfortable answering?

Oh, it establishes the protagonist and the tone of the book beautifully; one could even make a pretty good guess that the target market is women insecure about their appearance — which is to say pretty much all of us. But what is this book about? Where would it sit on a shelf in Barnes & Noble?

Because the judges were all about book category-appropriateness, the contest’s rules asked entrants to provide a brief paragraph dealing with questions (b) – (e). Here’s Ellen’s response:

Pith and Vinegar will turn the world of adult fiction on its ear. Or its kidney. Take your pick. But what remains non-negotiable and absolutely, undeniably 100 percent pure fact is that adult fiction will be resting on an unfamiliar body part.

As will the story’s heroine.

Again: funny, even charming. But did it answer those professional questions, beyond alerting us that it is fiction aimed at adults?

Is it Mainstream Fiction? Women’s Fiction? Chick lit? The judges were inclined toward the latter, but let’s take a peek at the longer book description, to see if we can find out more.

Pith and Vinegar synopsis

Okay, so the book sounds like a hoot; I give you that. And now we know that it is Women’s Fiction — which is fabulous, as this is a voice that would appeal to many, many readers in that target market. There is surprisingly little funny fiction out there right now featuring larger female protagonists, so you go, Ellen!

But this description would be at a very serious competitive disadvantage at most US-based agencies. Care to guess why?

If you already had your hand in the air, crying out, “But Anne, those paragraphs are not indented, and she skipped a line between paragraphs!” give yourself a hearty pat on the back. You are quite right: in dealing with the publishing industry, every paragraph should be indented. Block-formatting just looks illiterate to Millicent.

You wouldn’t want her to think you were the kind of person who would shove quotation marks around perfectly innocent words and phrases for no apparent reason, would you?

No, but seriously, folks, this is a trap into which well-meaning aspiring writers inadvertently stumble all the time. An agency’s submission guidelines ask for an unusual addition to the query packet, or the form-letter positive response to a query requests a much shorter synopsis than the writer has on hand. So he tosses something off — only to realize with horror a few days after he sent it that those additional requested materials were not in standard manuscript format.

If that doesn’t seem like a big deal to you, think of it this way: which would you prefer, Millicent’s starting to read your synopsis with an open mind, or her harrumphing at the first sight of it, “Oh, no — I wonder if the manuscript is improperly formatted, too,” and beginning to peruse your word with a pre-jaundiced mind?

There’s another common generator of Millicent’s knee jerks back on page 1. Let’s take a gander:

Ellen's edit

A couple of those points caught you by surprise, didn’t they? Almost universally, Millicents are a mite touchy about having jokes explained to them, at least on the page. After the tenth time it happens in a single day of screening, it can start to feel like a minor insult to one’s intelligence.

And there’s some justification to that: the writerly impulse to over-explain has does typically have its roots in a fear that the average reader won’t get it. Much of the time, those fears are unfounded; inveterate readers are a pretty savvy bunch, and professional readers even more so.

Here, those fears are definitely unjustified — it would be perfectly easy to follow the metaphor without, say, the narrative’s informing us three times that it is indeed a metaphor, or repeating the word potato every few lines. With an image that strong, it’s a safe bet that the reader is going to remember it.

Yet our amusing narrator seems far more afraid that the reader’s mind will stray off the relevant spud than to let us know where the story is set, how the narrator fits into the world she is depicting (perhaps she works at the Bloodworthy News?), or even the time frame — because, let’s face it, a lot of women have felt potato-shaped across a broad array of contexts for at least the last century. (They might well have felt that way before, but bathroom scales were not widely available until the 1920s, so they didn’t have numbers to back up the general impression.)

Are you seeing a running theme here, though? Both of these winning entries left Millicent guessing about a few significant matters at the bottom of page 1 — and in both cases, one of those significant somethings was the book category.

But that’s actually not the primary reason that a well-trained Millicent might not turn the page. Any guesses?

Hint: the problem I have in mind is noted twice on the marked-up example above.

Yes, that’s right: the single-sentence paragraphs. Aspiring writers just love these, and as we’ve discussed, they can work well in moderation — to introduce a bit of genuinely startling information or a plot twist that might get lost to the skimming eye if the sentence were attached to the paragraph above or below.

The vast majority of the time, that’s not how such one-line paragraphs turn up in manuscript submissions, however. A surprisingly high percentage of writers who aspire to be funny seem to believe that a single-line paragraph is the only way to designate a punch line, a tactic about as subtle as following Millicent around with a drum kit and executing a rim shot each and every time she reads a joke.

Think about it: if the reader can see from across the room that a joke is coming, because every joke that preceded it in the text was also in a single-sentence paragraph, hasn’t the narration lost the element of surprise so crucial to maintaining a humorous tone all the way through the book?

That doesn’t appear to have been Ellen’s motivation in creating the single-sentence paragraphs here, though; my guess is that they are intended to reflect the greater-than-full-stop pause these statements might carry in verbal speech. Regardless, breaking the it takes at least two sentences to form a narrative paragraph rule doesn’t actually provide any benefit to the narrative — certainly not a large enough bang to outweigh the risk of a very well-read Millicent’s knee jerking over it.

Don’t believe me? Okay, here are the opening three sentences as submitted:

If eyes were the windows to the soul, I was a potato.

Well, metaphorically speaking, I was a potato. Physically, I didn’t look like a root vegetable unless I turned sideways in one of those nasty change-room mirrors that sadistic shops selling Barbie-sized clothing always mounted on their flimsy doors.

Got those firmly in mind? Now cast your eyes over them with the single-sentence paragraph problem removed in the most obvious manner imaginable — although while I’m at it, I’ll do a spot of trimming.

If eyes were the windows to the soul, I was a potato. Well, metaphorically speaking. Physically, I didn’t look like a root vegetable unless I turned sideways in one of those nasty change-room mirrors that sadistic shops selling Barbie-sized clothing always mounted on their flimsy doors.

Was any meaning lost in that transition? Any nuance, even? Is there anything to prevent someone reading it out loud from emphasizing that first sentence?

Of course not. The same holds true for the other single-sentence paragraph. Let’s review it in context:

A few stray hairs perhaps, under harsh fluorescent lighting, but everyone knew how cruel those lights could be.

All right.

I may in some tiny and insignificant way, have resembled a potato. But some potatoes on eBay looked like the Virgin Mary or Albert Einstein, so there was a lot of genetic variance. And metaphorically speaking, I was covered with many eyes, like a potato.

And here it is again, cleaned up a trifle:

A few stray hairs, perhaps, under harsh fluorescent lighting, but everyone knew how cruel those lights could be.

All right, I may, in some tiny and insignificant way, resemble a potato. But some potatoes on eBay looked like the Virgin Mary or Albert Einstein, so there was a lot of genetic variance. And metaphorically speaking, I was covered with many eyes.

Okay, so that was more than a trifle, but you know how I (and Millicent) feel about word repetition and comma use. My point is — and you probably saw this coming, right? — that stand-alone paragraph wasn’t actually adding anything significant to the text. The next paragraph was able to absorb it into its first sentence with no loss of meaning at all.

What lesson are we to derive from all of this? Several, actually. First, I clearly was eager to jump back into the swim of commenting on these entries — this is a long post, even by my standards. Second, while it may require a bit of plot massage, the more you can show Millicent of the book’s tone, what it’s about, who the protagonist is, and so forth by the bottom of page 1, the happier she will be.

Finally, as we’ve been seeing throughout this series, even a very well-honed narrative can often benefit from a bit of judicious revision. Just to stick that bug in the ear of all of you who are going to receive requests for pages in the months to come: fight the urge to send off those pages instantly; it’s well worth your time to re-read those pages IN THEIR ENTIRETY, IN HARD COPY, and OUT LOUD before popping ‘em in the mail or hitting SEND.

Do I need to remind you about Millicent’s jumpy knee? Don’t make me pull out another quotation mark example to get her going.

A few more contest entries to come, then it’s on to Synopsispalooza, beginning on Saturday. Well done, Ellen and Dave, and keep up the good work!

First pages that grab: Author! Author! Great First Page Made Even Better first-place winner in YA, Natalie Hatch’s Breeder

N.Hatch

I’ve got a relatively short one for you tonight, campers: YA Natalie Hatch’s BREEDER, first-prize winner in Category II: YA. I’m fond of this entry, perhaps because Natalie had me by the end of the first page of her brief description: the tale of a runaway girl who takes up with a crew of space pirates.

What’s not to like, really?

Should the length of this post be seen as in itself a commentary upon Natalie’s first page? Well, yes and no. No, because I’m hurrying through our ongoing praise/critique fiesta on the winning entries in the Author! Author! Great First Page Made Even Better Contest — the reason I am posting twice today, to make sure that we get through them all before Synopsispalooza begins on Saturday. And yes, because today’s winning page does not offer all that many gaffes to point out.

That’s a good thing, of course, and perhaps not an altogether surprising one. Since entries closed for this contest, Natalie tells me, BREEDER won the YA category in an Australian children’s and YA writers’ competition. So were I to devote this post entirely to praise and skimp on the critique, I doubt anyone would blame me.

But that’s not really my style, is it? I’m here to milk these marvelous first pages for all of the discussion value I can.

A little praise to start out, however: Natalie’s book definitely has a great premise, an interesting protagonist in an interesting situation, facing a genuinely difficult conflict. In YA, that last is not a foregone conclusion: as our old pal, Millicent the agency screener would be only too glad to tell you, many, if not most, YA submissions feature relatively low-stakes conflicts.

Oh, what’s going on may feel like the end of the world to the protagonists of these novels, but the actual consequences of their actions, even in a worst-case scenario, are often as low as oh, no, my parents might find out. Not that there haven’t been interesting YA plots with this as the most horrifying imaginable outcome, but still, you can understand why a Millicent who screens YA queries and submissions all day, every day might conceivably long for something a bit more dramatic.

The book description for BREEDER will definitely make her sit bolt-upright in her chair. The stakes could hardly be higher for the protagonist:

The Farm needs Breeders, young girls drafted into two years of human egg production for the benefit of rich, but infertile, inner worlds. Lenni Nichols would rather die than receive the riches that await her at the completion of compulsory service. Unfortunately, faking her own death, disguising herself as a male and getting off world is harder than it looks. When Lenni signs on as an engineer to a scavenger vessel, she hopes most of her worries are over. Besides, all she has to do is hide from The Farm’s bounty hunters until the two years are complete and she will be free. Instead, she is plunged head-first into the treacherous life of space pirates. Faced with betrayal, love and loss, Lenni must overcome her own weaknesses in order to survive. She allows vengeance to taint her life and is almost consumed by it, straddling the fine line separating vigilante and villain.

Admit it — you’re already imagining the treacherous life of space pirates, aren’t you?

So am I, and yet, as a longtime reader of adult SF and fantasy, this plot does remind me a little of Octavia Butler’s superlative trilogy, XENOGENESIS, where human women are forced to become breeders for an alien-human hybrid race. Some resisters do in fact planet-hop, flee for their lives against incredible odds, etc., but biology turns out to be destiny in some very unexpected ways.

Given the subject matter here — delightfully original for a YA novel, as the judges kept pointing out to one another — the comparison may be unavoidable. However, I, for one, am not any the less eager to read Natalie’s work for reminding me of Octavia Butler’s.

Again, what’s not to like?

As the pros say, though, it all depends upon the writing. As it happens, that writing is quite good:

Natalie Hatch p1

I ask you, however: had you not already read the book description, would you have thought of that grabber of a first page as YA? Or would you have focused instead on the subject matter and categorized it as science fiction?

Give that matter a bit of thought, please. Before I give my opinion on the subject — and the judges’ — I want to slip a word in edgewise about my favorite editorial obsession, manuscript format.

Oh, didn’t you catch the formatting problems in the page shot above? Why don’t you go back and take a closer, Millicent-style look? I’ll wait. (If you’re having trouble seeing specifics, try holding down the COMMAND key and hitting + in order to enlarge the image.)

Need a hint? Okay: there are five formatting problems here, one major and four minor. Need a better hint? We saw a very similar major problem in one of the first prize-winning entries in the Adult Fiction category.

If you have been jumping up and down for the last two paragraphs, shouting, “I know! I know! The left and right margins are too wide!” give yourself a gold star. (I’ve been saying that enough throughout this series that I feel as though I should start including downloadable gold stars in my posts.) They are indeed too wide, by U.S. submission standards: 1″ on all four sides is the norm.

Natalie’s page has 1.25″ margins on the left and right, 1″ margins above. While, as I mentioned yesterday, super-wide margins actually are very nice from an editorial perspective — so much more room for scrawling commentary! Be still, my beating heart! — they are not what Millicent has been trained to expect. Also, they throw off the word count estimate terribly.

Perhaps even more serious from a submission perspective (and definitely more serious if Natalie should decide to query an agency that permits the inclusion of the opening page in her query packet), widening the margins also decreases the amount of text she can include on page 1. And why might that be problematic, campers?

If you cried out, “Because the majority of submissions are rejected on page 1, Anne,” well, you probably already have a closet full of gold stars by now. But well reasoned, anyway.

To show those of you strapped for space just how much more room, here is Natalie’s first page, reformatted. To buy her even more room to wow Millicent, I switched the typeface from Courier New to Times New Roman.

Natalie reformatted

Did you catch the four minor problems, now that I’ve fixed them? All of them would have been easier to catch in hard copy than on a computer screen (if you were already murmuring, “Read every page I’m planning to submit to an agency IN HARD COPY, IN ITS ENTIRETY, and OUT LOUD,” good), but the changes are apparent, if you look for them. In the order they appeared in the original:

1. The title of the book was italicized in the slug line.

2. Not enough space between the chapter heading and the first line of text.

3. The text is not consistent about whether it is going to use 2 spaces after a period or just 1.

4. Line -5 began with a space, not a letter.

Of these, #3 is far and away the most common in submissions. Before the rise of the Internet, and thus before public squabbles about whether it was time to jettison the second space after a period (it is never correct to use only a single space after a colon), it was quite rare to see inconsistent inter-sentence spacing: everybody just hit the space bar twice, and that was that. Now, however, since some agents call for one space and some for two, aspiring writers seem to have become confused, sometimes doing it one way, sometimes another.

This solution is unacceptable to neither party. Whether you decide to embrace the double-space convention (correct, but annoying to the small-but-vocal single-space minority) or the single space (pleasing to enthusiasts, but annoying to everyone else), you must apply it consistently throughout your manuscript.

Yes, even if you do the prudent thing and format your manuscript as single-spaced for agents who request it that way, and double-spaced for everyone else. As with all formatting, doing it sporadically will only make your manuscript look confused.

Now that we have those nit-picky-yet-vital formatting issues out of the way, we can return to the question of voice. Clearly, this voice works for this story, but it is YA? If so, what makes it YA, as opposed to the same story aimed at adult readers?

Frankly, I think it depends upon whether this page 1 lands in a YA-representing agency, one that does exclusively adult fiction, or both. Setting the issue of voice-appropriateness aside for the moment, look how Millicent responds to this opening:

Natalie edit

Personally, as an editor, I might have asked a few more follow-up questions than Millicent: how can silence be syrupy, for instance, a word usually associated with saccharine expressions of emotion? If it’s meant literally here (and, from the context, I suspect it is), how could enough of our heroine be left after an explosion to deserve the descriptor syrupy? What are the ages of these two characters? What is their relationship? Why does her suicide benefit her mother?

But as a reader, I would definitely been have been willing to turn the page in order to find the answers. Turn the page being the operative phrase here, right?

Most submissions are, after all, rejected on page 1. Which is precisely why the question of age-level appropriateness is so crucial in this case: if a YA-seeking Millicent sees this as adult-aimed — or, even more dangerous, adult-themed — writing, she may well reject it, regardless of how it is labeled.

I see some knitted brows out there. “But Anne,” some readers pipe up, “I don’t understand why you’re making such a big deal about this. A single narrative voice might well appeal to both teens and adult readers. What’s the big deal?”

The big deal, if you were not sufficiently frightened by the prospect of Millicent rejecting this page on voice-appropriateness grounds, is that this is going to be a tough premise to sell to YA booksellers, school librarians, and other adults responsible for determining what books are available to young readers. Traditionally, reproductive issues have not been all that popular with these adults as subject matter for teens; selling girls’ reproductive capacity might then reasonably be regarded as even trickier to convince an angry parent should be in a high school library.

I’m bringing this up because the voice on this page could very easily be tweaked in order to gear this story to adults. Had the reader been given some reason to believe one or both of the characters in the first scene were teens, that might not be possible, but in the absence of any reference to age, as it stands, there’s nothing about the voice, vocabulary, or even the protagonist that just screams YA voice.

Frankly, the judges engaged in some debate about whether this would have worked better as adult fiction. I was not the only judge to bring up Octavia Butler; the main (only, really) female character in William Gibson’s NEUROMANCER was also mentioned, but that seemed like a bit of a stretch. Most of us felt that this plot and this first page could make it in the tough adult SF market, although when the book description was added to the mix (particularly the part in the contest entry that said the target market was age 15 and up), the consensus was that this first page could also work as YA.

But there was a problem with that formulation: while readers aged 15-21 are technically part of the YA market, in practice, even older YA tends to be aimed at 13-year-olds. And there’s a good reason for that, especially for SF or fantasy — readers above that age are often already fairly deeply into adult fiction.

So what precisely is the difference between writing for Natalie’s intended target audience and for adults?

The usual answer — and one I do not like very much, on general principle — is that if the protagonist is an older teenager (say, around the age of the target market for this book), and female, the book must be YA, because (the logic runs) only a teenage girl would care about a teenage girl protagonist. (Cough, cough.) If, on the other hand, the protagonist is an older teenager and male, whether the book is YA or not depends entirely upon the situation and the writing.

Why? Hold onto your hats, ladies: because both male and female readers are more used to identifying with male protagonists.

Had I mentioned that I dislike this argument? It pops up all the time in literary fiction circles; the same story that with a male protagonist would be marketed as LF might well be steered toward the YA market if it’s about a girl. Rather than hash out that grand debate, though, let’s get back to Natalie’s first page.

Ultimately, the judges decided to take the writer’s word about the target audience — and happily, there is nothing on this page (barring the subject matter itself, which will be an insuperable barrier for some parents) that would rule it out as a YA voice. For a writer harboring sophisticated expectations of her readership, that was a savvy choice.

Given the subject matter, though — reproduction-for-sale has not historically been parents of teenagers’ rush-out-and-buy-it topic for their progeny — I would advise erring on the side of divulging too much about these characters on page 1, rather than too little. Even an oblique reference to age, perhaps accompanied by some expression of feeling toward the protagonist’s mother, might well land this opening firmly in the YA camp.

Although for YA, the nagging question will remain, unavoidably: did the mother sell our heroine into reproductive indentured servitude? Followed closely by: since subaltern is generally just a descriptive term for someone at a lower level in an organization, why is the word capitalized here?

For the answers to these and other burning questions, of course, we must turn to the rest of the book. Which, naturally, was impossible for the contest’s judges — and for the rest of us, until we may purchase it in a bookstore. By then, presumably, the book category issue will have been resolved by the person with the ultimate say: the acquiring editor at a publishing house.

Congratulations on a fine job, Natalie; congratulations on both contest wins. As always, keep up the good work!

First pages that grab: Author! Author! Great First Page Made Even Better first-place winners in adult fiction, Curtis Moser’s Perdition and Jens Porup’s The Second Bat Guano War

Curtis Moser author photoJens_Porup_photo

Welcome back to our ongoing salute to the winners of the Author! Author! Great First Page Made Even Better Contest in Category I: Adult Fiction. I am genuinely thrilled, not only to be able to bring you tantalizing tastes of some very talented writers’ prose, but also by the extraordinarily rich fund of discussion points these page 1s have been providing. Honestly, even though I’ve been chattering on here at Author! Author! for over five years about craft, presentation, voice, submission, and manuscript formatting, I keep finding myself thinking while I am typing, is it possible I’ve never blogged about this before?

Today’s exemplars are particularly fine ones, Adult Fiction first-place winners Jens Porup (the dapper fellow on the right, above) and Curtis Moser (the gentleman on the left with the two wee friends). The judges felt, and I concur, that both of their first pages were remarkable examples of strong authorial voice precisely suited to their target audiences.

They also felt, as do I, that there were some presentation issues that might prevent either of these exciting, fresh voices from getting a sympathetic reading from our old pal Millicent, the caffeine-quaffing agency screener. And since I know from long, long experience working with first-time authors that these specific presentation problems dog many, many otherwise well-done first pages, I am delighted to have the excuse to talk about them at length today.

First, though, to the voices. As we’ve discussed in the last couple of posts, the match between narrative voice and chosen book category can be vital to the success of a submission, particularly for genre fiction and YA: ideally, a great first page should cause Millicent to sigh pleasurably and murmur, “Ah, this is a fresh take on a story my boss can sell to this market, appropriate in voice, vocabulary, and tone for the intended readership, that also displays a fluency in the conventions of the genre.”

Okay, so that’s quite a bit to murmur over the first paragraph of a submission, but since it is safe to assume that a Millicent employed by an agency that represents a lot of, say, thrillers will be staring at queries and submissions for thrillers for a hefty chunk of any given workday, the last response a thriller-mongering querier or submitter should want to elicit is a spit-take of too-hot latte and a cry of, “Wait — hasn’t this writer ever read a book in this category?” or “What’s that kind of word choice doing in a manuscript intended for this market?”

Or even, saddest of all, “Wow, this is a fresh, exciting new voice. What a shame that it’s not appropriate for the book category in which this talented person has chosen to write.”

Unfortunately for both literature and the health of Millicent’s throat, all three of these reactions to well-written first pages are a part of her normal workday. Often, in the joy of creation, aspiring writers lose sight of the fact that no novel is intended for a general audience. Even bestsellers that turn out to appeal to wide swathes of the reading public begin their publishing lives as books aimed at a specific part of that audience.

And frankly, the reading public expects that. Even the most eclectic of readers understands that a YA novel is not going to read like a romance novel, science fiction, or Western, even if the book contains elements of any or all of those genres, and that an adult genre novel will adhere, at least roughly, to the conventions, tone, and general reading level of its book category.

Were that not the case, brick-and-mortar bookstores would not organize their offerings by category, right? Oh, they usually have a generalized fiction or literature section, but if you’re looking for fantasy, it’s probably going to have a bookshelf of its own, crammed to the gills with novels that share, if not subject matter, at least a species resemblance of storytelling structure and voice.

So while naturally, an aspiring writer should not strive to produce a carbon-copy voice — why should Millicent recommend that her boss pick up a book that sounds precisely like another that’s already on the market? — it’s an excellent idea to re-read one’s submission with an eye to genre-appropriateness. Especially the opening pages, since, as I hope we all know by now, most submissions are rejected on page 1.

Thus it follows as dawn the night that the book description and the first page are not too early to establish that your book fits comfortably into the category you have chosen for it — and thus into Millicent’s boss’ client list. Remember, just as no novel is actually intended for every conceivable reader, no agent represents every type of book. They specialize, and so should you.

Why, yes, now that you mention it, gearing your voice to your chosen book category would be a heck of a lot easier if you invested some time in reading what’s come out recently in it. How savvy of you to realize that what might have struck Millicent as a fresh take fifteen years ago would probably not elicit the same pleased murmuring today.

As fate would have it, both of today’s winning entries fall into the same general book category: thrillers. However, these books are aimed at different readerships within the thriller genre. Curtis’ PERDITION is a paranormal thriller:

Colt Miller has driven by the cemetery house for years. When the owner died, he watched the shingles curl and the porch sag, and in his mind he nurtured the fantasy of restoring it to its former beauty. So when the bank finally brings it up for auction and there are no bidders, Colt is thrilled to purchase it cheap. After he finds the body of a little girl in the basement, however, the thrill ebbs along with his enthusiasm, and the memory of the loss of his own daughter threatens to swallow up what remains of his business, his life, and his sanity.

Sounds like a story about an interesting person in an interesting situation, right? Yet the potential for paranormal activity didn’t jump out until that last sentence, did it? If I were editing this paragraph in a query, I would bump some of the skin-crawling feeling up to the first sentence, on the general principle that a Millicent who read queries for paranormal thrillers all day might not be automatically creeped out by the word cemetery.

But it does read as genre-appropriate, and that’s the most important thing. So does Jens’ brief description for THE SECOND BAT GUANO WAR (the judges’ favorite title in the competition, by the way):

This hard-boiled spy thriller set in Peru and Bolivia is an unflinching look at vice and corruption among expatriate Americans living in South America. When the hero’s best friend and CIA handler goes missing, he must risk everything to find him.

While this is a perfectly fine description, as those of you who followed the recent Querypalooza series are no doubt already aware, I prefer even the briefest novel description to give more of an indication of the book’s storytelling style and voice. Unlike Millicent, though, I did not need to judge the style on this terse paragraph: I asked Jens for a more extensive description.

Rats ate his baby daughter while he partied in a disco. Now Horace “Horse” Mann is a drugged-out expat teaching English to criminals in Lima, Peru. Oh, and doing the odd favor for the CIA.

When his drinking buddy and CIA contact, Pitt Watters, goes missing, Horse’s efforts to find him hit a snag. He comes home to find his lover, Lynn — Pitt’s mother — strangled in his apartment. Arrested and charged with murder, Horse escapes Lima and follows his only lead to a Buddhist ashram on the shores of Lake Titicaca.

There, Horse uncovers his friend’s involvement with a group of Gaia-worshipping terrorists who want to kill off the human “disease” infecting the earth.

The group’s leader, a world-famous vulcanologist, explains that only a new generation of lithium-ion batteries can replace the dwindling supply of fossil fuels. The group plans to set off a volcanic chain reaction that would destroy the world’s most promising lithium fields, and thus ensure that man pays for his polluting sins.

Horse finally finds Pitt on top of a volcano, his thumb on the detonator. Pitt confesses to killing Lynn, begs Horse to join him in the purification of Gaia. Horse must choose: end the world, himself, his guilt? Or forgive himself the death of his daughter, and find a way to live again?

Complete at 80,000 words, THE SECOND BAT GUANO WAR is a hard-boiled thriller set in South America, with an environmental twist.

Sounds like precisely what the first description promised: a hard-boiled spy thriller. But this description shows these qualities, in a voice that’s book category-appropriate; the first just asserts them.

And if you found yourself murmuring, “Show, don’t tell,” congratulations: you’re starting to think like Millicent.

I love this description for another reason, though — it’s a glorious illustration my earlier point about Millicents working in agencies that represent different kinds of books looking for different things at the querying and submission stage. A Millicent habituated to screening thrillers would glance at that first sentence and murmur, “Wow, that’s a graphic but fascinating detail; I don’t see that every day,” whereas a literary fiction-reading Millicent have quite the opposite response: “Wait, didn’t rats eat a protagonist’s baby sister in Mario Vargas Llosa’s AUNT JULIA AND THE SCRIPTWRITER?”

The moral, in case I’m being too subtle here: what’s fresh in one book category will not necessarily be in another. If Cormac McCarthy’s beautifully-written THE ROAD had shown up as a first novel in a science fiction/fantasy-representing agency, its Millicent would have rolled her eyes and muttered, “Not this old premise again!”

Happily, the target audience for hard-boiled spy thrillers tends not to have much overlap with that for literary fiction. For one thing, about 90% of habitual literary fiction buyers are female, whereas the overwhelming majority of spy thriller readers are male. So not only does Jens not need to worry too much about perusers of the Nobel Prize in Literature short list catching the similarity; they probably won’t even be browsing in the same part of the bookstore.

Before I move on to what really makes these two entries remarkable, the strong voices in their openings, I can’t resist pointing out a common synopsis and book description faux pas in that last example. Take another peek at its last paragraph: can anyone tell me why it might be problematic at query or submission time?

Award yourself a gold star if you instantly cried out, “A synopsis or book description for a novel should concentrate on the plot!” (And take two more gold stars out of petty cash if you thought that the first time you read that description.) When an agency’s guidelines ask for a synopsis, they expect an overview of the plot: basic introductions to the main characters and their conflicts. Mentions of technical matters like the length or book category do not belong here.

But that’s not actually the reason I flagged this paragraph. Any other guesses? (Hint: a LOT of queriers include this faux pas in their letters, too.)

Give up? The phrase Complete at 80,000 words actually doesn’t make sense in a novel query. Novels are ASSUMED to be complete before the writer begins to query them — so why mention it? All bringing it up achieves is to make Millicent wonder if the querier is also sending out letters for other novels that are not yet complete.

Also, the mention of the word count, while well within the standard range for thrillers, is not particularly helpful information to include. It’s not a usual element in a synopsis or book description, but even in a query, it can only hurt you.

Why? Well, as I argued at the beginning of Querypalooza, the only use Millicent can make of word count in a query is if it is higher or lower than expected for that book category. And that use is, “Next!”

“130,000 words!” she exclaims, reaching for the form-letter rejections. “Far too long for my boss to be able to submit to editors in this book category. Too bad, because the book description sounded interesting until that last bit about the word count. And why on earth would she be wasting my time with a manuscript that wasn’t complete?”

That’s why, in case you had been wondering, some agency guidelines (but not many; check) do specify that they would like to see word count mentioned in queries: speed of rejection. Think about it: if Millicent does not realize until she has opened the requested materials submission packet that the manuscript is longer than her agency wishes, she will usually read at least the first page anyway. And if she is taken by that first page, she might well read on.

So by the time she realizes that there are 120 more pages in that manuscript than her boss would like, she might already have fallen in love with it. The agent might have, too. In the worst-case scenario, their only course might be to sign the writer and ask her to trim the manuscript.

So including the word count is to the querier’s advantage how, precisely?

Speaking of falling in love with a new writer’s voice, I imagine that you’re getting impatient to read those aptly-voiced first pages I’ve been going on and on about. Let’s begin with Curtis Moser’s:

Curtis Moser page 1

And here is Jens Porup’s:

Jens Porup p1

Original, assured authorial voices, right? Fresh without sending up red flags that the book to follow might not fit comfortably into the stated book category (although personally, I found the Colt 45 joke in the first a bit obvious: wouldn’t it be funnier to let the reader figure out later in the story that the guy named Colt was indeed 45?), these opening pages both announce where these books will sit in a bookstore and promise good, genre-appropriate writing to come.

Not only that, but both protagonists come across as interesting, quirky people faced with interesting, unexpected challenges. We as readers might be quite happy to follow these guys around for a few hundred pages.

But did something seem slightly off on both of those page 1s? Something, perhaps, in the formatting department?

Hint: they should look quite a bit more alike than they currently do. An even bigger hint: in one major respect, they have opposite problems.

Still not seeing it? Okay, let’s take a gander at both first pages with the formatting irregularities fixed. Again, Curtis first, then Jens:

Curtis reformatted

Jens page 1 reformatted

They look much more alike this way, don’t they? That’s not entirely coincidental: the point of standard format is that all manuscripts should look alike. That way, the formatting does not distract from professional readers’ evaluation of the writing.

Award yourself one of those gold stars I’ve been tossing about so freely if you cried upon comparing the original versions to the revisions, “By Jove, margins were quite off the first time around. Curtis’ left and right margins are too big; Jens’ left, right, and bottom are too small. And is the slug line in the second in a rather unusual place in the header?”

Exactly so — and as Goldilocks would say, the margins in the revised versions are just right. Nice point about the slug line, too. As small as these deviations from standard format may seem, to someone accustomed to reading professionally-formatted manuscripts, they would be indicative of a certain lack of familiarity with submission norms. At minimum, a pro’s first glance at these pages would tend to lead to reading the actual text with a jaundiced eye: remember, new clients who need to be coached in how the biz works are significantly more time-consuming for an agent to sign than those who already know the ropes.

Even if that were not a consideration, these formatting problems would be a significant distraction from the good writing on these pages. In fact (avert your eyes, children; this sight is going to be almost as distressing to the average aspiring writer as a baby gobbled up by rats), there’s a better than even chance that the formatting would have prompted Millicent not to read these pages at all.

Okay, so it’s not up to baby-consumption levels of horror, but it’s still a pretty grim prospect, right? See why I was so thrilled to have the opportunity to comment upon these pages? A few small formatting changes will render them much, much more appealing to Millicent.

Bonus: all of the formatting gaffes you see above are very, very common in submissions. In fact, they were extremely common in the entries to this contest — which is why, in case any of you had been wondering for the last few paragraphs, deviations from standard format, although explicitly forbidden in the contest’s rules, did not disqualify anybody.

Hey, there’s a reason that I run my HOW TO FORMAT A MANUSCRIPT series a couple of times per year. (Conveniently gathered for your reading pleasure under the category of the same name on the archive list at right, by the way.) The overwhelming majority of aspiring writers believe, wrongly, that formatting is a matter of style, rather than simply the way the pros expect writing to be presented.

Let’s take these pages one at a time. Curtis’ left and right margins are set at 1.25″, rather than the expected 1″. While this formatting choice was actually rather nice for me as an editor (don’t worry, the marked-up versions are following below), it would necessarily throw the estimated word count for a loop: as you may see from the before and after versions, 1″ margins allow for quite a few more words on the page. So does turning off the widow/orphan control (which you will find under the FORMAT/PARAGRAPH/LINE AND PAGE BREAKS section in Word), so that every page has the same number of lines of text.

Now let’s talk slug line, that bit in the header containing the author’s last name, book title, and page number. Or rather, it should contain the page number: on this page, the number is off on its own, on the far side of the page. So the slug line looks like this:

Moser / Perdition

Rather than the expected:

Moser/Perdition/1

As you have no doubt already noticed, the expected version does not feature spaces before and after the slashes. What you may not have noticed, however, was that in the original, the slug line was in 10-point type, rather than the 12-point that should characterize every word in a manuscript. Also, the chapter title is in 14-point type AND in boldface, both standard format no-nos.

I’d actually be astonished if you spotted the other font-based problem, because the key to diagnosing it lies in being able to see it in soft copy: the skipped double-spaced lines between the chapter title and the first line of text are in 14-point, too. The difference on the printed page is miniscule, admittedly, but while we’re revising, we might as well go the whole hog, eh?

Jens’ page 1 is even more likely to be rejected on sight, due to his margins: 1.17″ at the top, .79 inch along the other three sides, and as the exclaimers above pointed out, the slug line is at the bottom of the header, rather than at the usual .5 from the top of the paper. In most literary contests, shrinking the margins to this extent would result in instant disqualification, but hey, we do things a little bit differently here at Author! Author!.

The funny thing is, shrinking the margins actually didn’t get much more material on this page. As some of you compare-and-contrasters may already have noticed, were the chapter title and space between the top of the page and the beginning of the text shrunk to standard format for a chapter opening, only a line and a half would be pushed to page 2.

Actually, if Jens were willing to change the font to Times New Roman, he’d actually gain space. To tell you the truth, I always discourage my editing clients from submitting work in Courier, anyway (or, in this case, Courier New): yes, it’s technically acceptable (and required for screenplays), but Times New Roman is the industry standard for novels.

Besides, it’s spiffy. Take a gander:

Jens page 1 TNR

Looks quite a bit sharper, doesn’t it? True, part of that increased neatness comes from bringing the page more in line with what Millicent would expect cosmetically: starting the text 1/3 of the way down the page, moving the Chapter One up to the top, not left-justifying anything but the slug line, and removing both the extra spaces and selective capitalization from that.

Hey, every little bit helps, right?

Now that we’ve gotten all of that distracting formatting out of the way, let’s see how Millicent responds to Jens’ first page now that she is reading it:

Jens edit2

Pretty positively, by professional readers’ standards, right? The judges felt the same way — but believed, as I do, that a couple of minor text changes would make Millicent like it even more. The first suggestion, however, would require substantial rearrangement of this opening scene.

Why? Well, in a novel’s opening, speech without a speaker identified – or, in this case, without the narrative’s even specifying whether the voice was male or female — is a notorious agents’ pet peeve. It’s not on every pet peeve list, but it’s on most. Guessing really drives ‘em nuts.

“It’s the writer’s job to show me what’s going on,” Millicent mutters, jabbing her pen at the dialogue, “not my job to fill in the logical holes. Next!”

On Jens’ page 1, having the action of the scene turn on a disembodied voice is even more dangerous, because it raises the possibility that perhaps this book should have been categorized on the other side of the thriller spectrum: as a paranormal thriller like Curtis’, rather than a spy thriller. Oh, it didn’t occur to you that the voice might have been of supernatural origin? It would to a Millicent whose boss represents both types of thriller.

The other avoidable potential red flag here is the word choice chancre. It’s a great word, but let’s face it, thriller-readers tend not to be the types to drop a book on page 1 in order to seek out a dictionary’s assistance. Even if Millicent happened to be unusually familiar with social disease-related terminology, she would probably feel, and rightly so, that this word is aimed above the day-to-day vocabulary level of this book’s target audience.

And no, I’m not going to define it for you. Despite all of this talk of baby-eating, this is a family-friendly website.

Dismissing the manuscript on these grounds would be a genuine shame — this is one of the most promising thriller voices I’ve seen in a long time. This jewel deserves the best setting possible to show off its scintillations.

And once again, isn’t it remarkable just how much more closely professional readers examine even very good text than the average reader? Here, Curtis’ first page gets the Millicent treatment:

Curtis edit

Again, a great opening, exciting new voice, and genre-appropriate, with the fringe benefit of a real grabber of an opening sentence. (That, ladies and gentleman, is how one constructs a hook.) The character-revealing specifics in the second paragraph are also eye-catching: considering that all of these telling details are external characteristics, they certainly give a compelling first glimpse of the man.

I see that Millicent agrees with me that that drawing the reader’s attention to the Colt 45 analogy twice on a single page might be overkill, though. Funny how that worked out, eh? She left it in the title — as, remarkably, would I — but advised cutting the unnecessary explanation at the beginning of paragraph 2.

The other easily-fixable element is an old favorite from this summer’s first page revision series: all of those ands. As we discussed in Juniper Ekman’s grand prize-winning entry last time, the frequent use of and is common in both YA and first-person narratives, as an echo of everyday speech.

On the printed page, especially if that printed page happens to be page 1 of an adult narrative, all of those ands can become wearying to the eye. As, indeed, does any word or phrase repetition: they tempt the weary skimmer to skip lines. Take a gander at how the word and phrase repetition here might jump out at Millicent:

Curtis page 1 ands

See how that percussive repetition conveys the impression that the sentence structure is far less varied than it actually is? Yet as individual sentences, most of this is nicely written — and despite all of the ands, there is only one honest-to-goodness run-on here.

The good news is that, like most word repetition, this is going to be quite simple to fix. It merely requires taking a step back from the text to see it as a pro would: not merely as one nice sentence following another to make up a compelling story and fascinating character development, but as a set of patterns on a page.

Wow, that was a productive little discussion, wasn’t it? Many thanks to Jens and Curtis for prompting it.

Oh, and once again, congratulations!

Next time — which may well follow late tonight, post-PT energies permitting; we’ve got a lot of contest winners to get through between now and the grand opening of Synopsispalooza on Saturday — I shall present you with another set of first-place-winning entries, this time in YA. Keep up the good work!

First pages that grab: Trouble Comes, by 2010 Author! Author! Award for Expressive Excellence winner Juniper Ekman

Juniper Ekman

After our in-depth discussion of the differences between adult fiction and YA narrative voices last time, I’m delighted to be able to bring you today a marvelous example of a fresh YA voice: 2010 Author! Author! Award for Expressive Excellence in YA winner Juniper Ekman. Like the three other A!A!AEE winners whose work you have already seen, Juniper took top honors in her category. Thus, she is also the Grand Prize winner in the Author! Author! Great First Page Made Even Better Contest in Category I. (And what an evocative author photo, eh?)

If Juniper’s name seems familiar to those of you who have been hanging around here at Author! Author! for a while, pat yourselves on the back for your retentive memories: she also won November’s Words to Write By contest. If you recall (hey, I know you’re up for it), that contest asked entrants to submit the quotes that most inspired them as writers, along with a brief explanation why. Here is what Juniper sent in:

“I am a writer. I have books to write. What am I doing building a museum?” ~ Orhan Pamuk, possibly from a New York Times interview on the creation of his new museum

 

This is a quote I post to each page of my calendar, the quote I have taped to my phone. This is the quote I write in permanent marker on my palm so I can hold it up every time I answer yes to the wrong question:

“Do you have a few hours to make fifteen puppets for the holiday puppet show?”

“I know you’re already working five jobs, but would you mind coming in for an extra shift on Thursday? We forgot to hire somebody to replace the last employee we fired.”

Or when I find myself distracted by my hobbies, my friends, my feller, my life. All the things that make life worth living but prevent me from living on.

What am I doing?

No.

I am a writer.

I have books to write.

You tell ‘em, Juniper. I, for one, am quite in favor of your taking the time to write — and I suspect that in the years to come, many, many young readers are going to be pretty psyched that you did it, too.

What makes me (and the current contest’s judges) think so, you ask? Well, for starters, look how many young readers will identify with her book’s core issue:

Trouble Comes is a contemporary YA novel about finding home wherever your heart lets you, making peace with a life you didn’t ask for, and troubling yourself to care about the world’s troubles. It concerns itself with bowling tournaments, small town secrets, unexpected heroes, and unpleasant people who nevertheless matter.

That first sentence actually isn’t a bad definition for YA aimed at the older part of its market, is it? What teenager has not muttered at least once recently, I SO didn’t ask for this life!

The longer book description, thank goodness, delivers on this rather hefty promise — which a great many don’t, by the way. It’s far from uncommon for an agency screener to be taken with the descriptive paragraph in a query, only to turn to the synopsis tucked into the submission packet to discover a plot or argument that doesn’t seem to match the query.

Juniper’s, however, does fit well with both her brief description and the narrative voice of the book. So you may judge for yourself, here is the longer description.

Trouble Comes description

While I’m praising this page, I should mention the not insignificant achievement that the characters, situation, and narrative voice were engaging enough to make me discount one of my personal pet peeves as a professional reader: character and place names that are a trifle too on the nose. They don’t but every pro, but they’re a bit 18th-century for my taste. Back when defining characters by a ruling passion was fashionable, you could get away with a schoolmaster character named Mr. Thwackum in adult fiction, but now, it’s considered more stylish not to give the whole candy store away up front.

Besides, who wants literally-minded readers to mutter over one’s book, “Oh, come on — Mr. and Mrs. Struggle realized prior to their daughter’s christening that her future life would be trying enough that they should name her Constance?”

Admittedly, names that are direct reflections of the personalities of people and places have enjoyed a long history in YA, as any Roald Dahl fan could testify. Villains are especially likely to be called something like Dastard Lee. These days, however they’re usually confined to works intended for younger readers, rather than the devourers of the kind of meaty, complex characters and situations that appear on page 1 of TROUBLE COMES.

I find too-apt naming especially trying if several characters in a single story are tacitly waving signs declaring This is what I am like! No need to read closely for character development! I might, for instance, have overlooked a town called Last Chance (a remarkable coincidence to which, you will note, the book description specifically calls attention) if the character we’re told is constantly — ahem — sharing her no doubt considerable charms with a variety of Mr. Right Nows to refresh herself as she proceeds along the road to Mr. Goodbar had not been called Mona.

If that didn’t elicit a chuckle, try reading that last sentence out loud. A 13-year-old reader might not catch the implication (although most of the 13-year-old writers I know would), but Millicent definitely will. So might some young readers’ parents — and that could conceivably be a marketing problem, especially for public school libraries.

And while I’m quibbling, I would also like to point out that Journey Jones scans a bit too like actor January Jones’ name — not an insignificant consideration, since that similarity may well cause some readers to picture the protagonist looking like the actor.

Hey, it’s my job to worry about things like this. I only jump all over manuscripts I genuinely like, recall.

Besides, the narrative voice and genuine grabber of an opening don’t need the adrenaline boost of names that let the reader in on the joke. Juniper’s narrative voice captivated the judges, not merely because the writing was so good, but because it was so nicely attuned to her target audience.

This is how YA writing is done, folks. See for yourself — and, as usual, my apologies if the individual letters a trifle blurry on your browser; try holding down COMMAND and pressing + to enlarge the image.

Juniper Ekman's entry

Pretty impressive, eh? In fact, like Jennifer Sinclair Johnson’s Grand Prize-winning entry in Category II: Adult Fiction this page displayed such a strong, assured authorial voice so well suited to its target audience that it actually presented me with a blogging problem: other than the accolade itself, the primary benefit for winning this contest was supposed to be a heaping helping of my patented extensive feedback. But how much feedback could I possibly give on pages as clean as Juniper and Jennifer’s?

You’re all familiar with what the term clean means in a publishing context, right? A clean manuscript is one clean (or relatively so) of typos, grammatical errors, logical holes, missing words, formatting problems, and all of the other hard-to-catch but annoying-to-professional-readers minute points that separate polished prose from, well, the other kind.

Juniper’s first page is so much cleaner than 95% what our old pal Millicent the agency screener sees in an average day that she might be tempted to overlook the few minute details that should be corrected here. (Seriously, your future agent is going to be jumping up and down about your revision eye, Juniper: it’s rarer in talented writers than one might perhaps hope.)

Half of you did a double-take midway through that last paragraph, didn’t you? (Is that the mathematical equivalent to every one of you doing a single-take?) “A few minute details? But this page looks cosmetically perfect to me!”

Ah, but you don’t stare at professionally-formatted manuscripts all day, as an agent or editor routinely does — or the motley collection of nearly-correctly and flatly incorrectly-formatted submissions that find their way to Millicent’s desk. Try to look at a page from the perspective of someone who sees nothing else for hours, days, weeks on end.

Trust me, those tiny gaffes actually would start to jump off the page at you. In fact, you might well begin to find them a trifle annoying. Perhaps — dare I say it? — disproportionately so.

Don’t believe me? Okay, take a long, hard look at Juniper’s first page above. Really concentrate on burning that image into your mind.

Got it firmly imprinted upon your brainpan? Good. Now take a gander at the same page with some minutiae cleaned up:

Juniper's entry formatted

It’s more visually pleasing this way, isn’t it? Pop quiz: what did I change?

Would you believe that it was as many four different things? I moved the slug line to the left margin (it was indented), standardized the spacing after periods (one was off in line 1, and yes, Millicent would have noticed it), added a comma in line 3 (that Millie would have corrected automatically while reading), and removed an instance incorrect capitalization in line -2.

That’s it. And yet the second version looks significantly more polished, does it not? Even just shifting the slug line makes it seem better put-together.

As I have been known to tell the many, many aspiring writers who like to argue with me at conferences about whether minute formatting details actually make a difference at submission time (they do, invariably) and/or if it is Millicent’s job to look past presentation problems in trying to evaluate a manuscript (it is, explicitly), once a professional reader has been at it a while, she develops an almost visceral sense of whether the page in front of her is put together correctly or not.

Translation: don’t expect the little stuff to escape her notice. Or not to affect her evaluation of your work.

True, the miniscule alterations I made above didn’t actually change the writing in this fine opening page, but yes, Millicent — and her boss the agent, as well as the editor to whom the manuscript will eventually be pitched — would prefer the second version. Universally.

So it’s well worth the effort to scrub one’s submissions to this incredibly high presentation standard. Minor gaffes actually are distracting to professional readers — you want your writing to shine without any smudges on it.

Before you blow me away with your collective sigh of resignation, permit me to add: this level of nit-pickery is excellent practice for later in your writing career. Remember, once you have landed an agent, perfectly clean manuscripts will be the minimum expectation, not the icing on the writing cake.

But yes, I’ll admit it: I was a trifle relieved when I noticed the first of those itsy-bitsy flaws on this otherwise spic-and-span page. It’s genuinely a pleasure for an editor to be able to suggest the changes that would elevate a great first page to a perfectly-presented one.

Okay, enough about possible fixes. Let’s talk about what makes this first page so very good from a submission perspective: the narrative voice.

Specifically, that it comes across as both original and as distinctively YA.

That last bit prompted a chuckle or two out there, didn’t it? “But Anne,” doubting Thomases and Thomasinas everywhere point out, and who could blame them? “In what conceivable context would a reader not already know before beginning to read this that it’s from a YA book? Presumably, Juniper would be sending this to a YA-representing agency, where it would be read by a YA-trained Millicent working for a YA-representing agent, who would then in turn be offering it to YA-handling editors. YA-reviewing critics would pass judgment upon it, and readers would find it in the YA section of a bookstore. Even here, you presented it as YA. Am I missing something here?”

Perhaps one thing, oh doubters, but it’s a significant one: if Millicent — or her boss, or the acquiring editor — murmurs over even a single sentence of page 1, “Oh, this doesn’t read like YA,” the rest of that pretty series of events you mentioned will not happen.

Voice and vocabulary-appropriateness for the target audience is always important, but never more so than in a YA submission. Even if Millicent likes the writing qua writing, if the vocabulary is pitched even slightly too high or the tone is too adult, it may well end up in the reject pile. And don’t even get me started on how much more difficult it is for manuscripts with substantial amounts of profanity or — ahem — too-specific discussion of the protagonist’s anatomy and the various ways might be co-mingling with other characters’ corporeal beings.

If you doubt that, you might want to hie yourself down to your local junior high school or public library with a YA section. Buy the librarian a nice cup of tea and get her to tell you about the last 17 times a parent came storming into the stacks, demanding to know how a book like this made it into her child’s hands.

You’d be astonished how often the objection is to a single sentence. Or even a word, particularly if it is of the Anglo-Saxon variety.

Juniper’s first page is, I am pleased to report, happily free of triggers for this sort of parent — which is a good trick, given Mona’s apparent — ahem — frequency of physical generosity. A lot of aspiring writers would have taken a cue from films and TV shows aimed at teenagers and peppered the dialogue with profanity.

This opening scene doesn’t need it for authenticity, though. And don’t you just love the tension inherent in the exchange at the bottom of the page?

Remember how I mentioned last time that one of the species characteristics, as is were, of YA was the preponderance of ands, especially in first-person narratives? Juniper embraces that norm here. She does it so well, in fact, and in such a likable, believable YA voice that I suspect that when you first scanned her page 1, the ands did not strike you as especially abundant.

Yet they were, at least by adult fiction standards: as we discussed some months back, since professional readers are trained to spot repetitions and inconsistencies, Millicent’s eye tends to be drawn to them. Take a peek, for instance, at where Millicent charged with screening adult fiction manuscripts would find herself focusing:

Juniper's entry ands

Notice how the percussive and use is almost as distracting to the adult-oriented reader’s eye as the formatting and grammatical anomalies. There’s a reason for that: young readers are used to instructional texts, where sentence structures and vocabulary choices are deliberately repetitive, but adult readers are not. So younger readers’ eyes will tolerate quite a bit more word repetition than older readers’ will.

But with YA-reading glasses firmly in place, this is not only an engaging voice, but an unusually clean page of manuscript. Let Millicent do her darnedest, there’s not a lot to critique here — a trifle unfortunate for illustrative purposes here, but a tremendous plus in a submission.

Remember how I mentioned during Querypalooza that Millicent and her ilk are looking to fall in love with a submission? Take a peek at her reaction when she does.

Juniper's edit

Okay, so it was really my reaction — and a composite of the judges’ — but still, it’s rather startling to see that much praise on a professionally commented-upon manuscript page, isn’t it?

I could, of course, dwell upon a couple of content revisions I would like to see Juniper make — what did that corpse look like when Journey first spotted it, for instance, and how was her second glimpse different? How did the sight of it make her feel, not just in her head, but in her body? — but I think I’ll leave that discussion to Juniper, the agent lucky enough to sign her, and the editor destined to fall in love with this narrative voice.

For now, I shall limit myself to saying well done, Juniper! To you and all of you conscientious, talented writers out there, keep up the good work!

First pages that grab: INDOMITVS, by 2010 Author! Author! Award for Expressive Excellence winner Cole Casperson

Cole Casperson author photo

Have everyone’s brains unscrambled after the intensive query-and-submission fest that was Querypalooza? Please enjoy the down time, because next week (Saturday, September 25, to be precise) we shall be hurling ourselves head-first (literally) into Synopsispalooza, a celebration of all things…well, I’m sure you can extrapolate.

In the meantime, I have a real treat in store for you: close Millicent-the-agency-screener-eye-views of some genuinely wonderful reader first pages. That’s right, gang: it’s time once again for yours truly to whip out her multicolored editing pens.

I’m genuinely excited to introduce you to today’s writer, 2010 Author! Author! Award for Expressive Excellence winner Cole Casperson, pictured above. Like the three other A!A!AEE winners this year, Cole also won the Grand Prize in the Author! Author! Great First Page Made Even Better Contest last June. To render that dual win even more impressive, the first page of INDOMITVS garnered a distinction that no other entry did: the judges agreed that it was a contender for top honors in two categories: Adult Fiction (the category in which it was actually entered) and YA.

How is that possible? Well, for the reason that the judges were unanimous in their eagerness to see me evaluate this entry in a blog post: the voice and plot would have worked for either.

Don’t keep parroting, “How is that possible?” I’m about to let you see for yourself — and please, if the type is too small or too fuzzy on your screen, do yourself a favor and enlarge the image by holding down the COMMAND key and pressing + a couple of times. You’re going to want to say in future that you were among the first to read this promising new voice.

Cole's entry

Compelling, isn’t it? By the bottom of the page, it’s easy to care about these characters; we already are inhabiting their lifeworld.

That’s not easy to do in that few lines, obviously. So what’s the secret? All of those gorgeous specific details, combined with that lovely narrative rhythm: when farmers could step away from their crops and line up in angry rows of bronze…surveying the noisy rotting tree-stump…the drone of the fat midsummer bees reached out and enveloped him in a sphere of frenzied harmony.

That’s some nice writing, eh? Especially coming hard on the heels of a genuinely terrific first line that both flings the reader directly into our hero’s mindset and sets the time period: Marcus Furius would kill a man in six days.

Cole’s brief description in his contest entry also makes the book sound like a heck of a lot of fun:

No novel has focused on a nascent Rome’s most exciting period: the Early Republic. Rome had to start somewhere, and I write about the man responsible, Camillus. In a market where Anakin Skywalker is a kid and Batman Begins, why not explore the prequel to Caesar, Spartacus, Cleopatra, etc?

About half of the judges drew in their breath sharply at that surely exaggerated first sentence: there have most assuredly been novels set in that time period before, a few of them recent releases. And that could be very problematic at query time, because if Millicent happened to work at an agency that had represented such a novel within the last decade (or even if she had read one during that period), she would be likely to mutter under her breath, “Well, this one didn’t do his market research,” and reject the query.

So why, given how negatively Millicents as a group tend to respond to all-or-nothing statements in descriptive paragraphs, did I, alone amongst the judges, cry, “Hooray!” when I spotted this description amongst the winning contest entries?

Quite simply, I knew it would make a terrific example. Those of you who followed my recent Querypalooza series might already have guessed why: queriers and pitchers make this sort of black-and-white claim all the time.

In fact, nearly every entrant in this particular contest included one or more overstatement in her book description — not all that astonishing, given how often such statements turn up in queries. Mistakenly, many queriers seem to believe that the use of superlatives will make their claims to originality, writing quality, and/or marketability stronger and more convincing. But like any other claim made in a query letter, Millicent is unlikely to believe it unless the querier provides some evidence. It is always better to show her that your book is original, well-written, and/or marketable than just to assert it.

To be fair, this description may not have been written for inclusion in a query letter: the contest rules did specify that the descriptive paragraph should explain what is original about the manuscript in question. What, we asked, will this book add to its chosen book category?

Cole’s description satisfies that brief rather well. But I ask you: based on this first page alone, what is the book category, and who is the target audience?

Not immediately obvious, is it?

That’s why, in case you’d been wondering, the judges were split about placing this in the Adult Fiction or YA category: the voice, the vocabulary, and the story so far could in fact place it in either, right? Yet being judges, they were in a position to do what a perplexed Millicent scanning a writing sample in a query packet might not necessarily do — ask the writer to produce, as all of the winners and placers were asked to do, a page-length book description.

Take a gander at INDOMITVS’ longer description. Fair warning: I shall be asking you to consider the question of book category again afterward.

INDOMITVS blurb

If you said, “Why, this sounds like historical fiction,” give yourself a gold star for the day. Cole did indeed enter this first page and the description above as historical fiction.

If I know the quick eyes of my hardcore readership, however, a forest of hands was already in the air by the end of the first sentence. “But Anne,” those of you who have followed past discussions of both standard format and Millicent’s pet peeves point out, “wouldn’t some Millicents — or, indeed, many contest judges — not have read this description in its entirety? It’s not in standard format, as I understood that everything that went into a query packet should be, and I thought that it was fairly normal for professional readers simply to skip over openings in italics. So wouldn’t today’s winner be much more likely to make friends and influence people in agencies if he made these relatively small cosmetic changes?”

Why, yes, clever and incisive long-time readers, he almost certainly would. However, it’s a pretty good back jacket blurb, isn’t it? For the purposes of this contest, that’s perfectly okay, italics and all. (It would also make quite a good verbal pitch as is, come to think of it.)

Which is not to say that it couldn’t be improved — or would fly as a 1-page synopsis in a query or submission packet. One of the things I love about this particular contest: in awarding the prizes, I have a genuine opportunity not only to give my readers fine examples of how to do a first page right, but also to help our winners make — wait for it — their great first pages even better.

In that spirit, I’m going to go ahead and give some tips on improving this description, just in case our winner should ever like to tuck it into a query envelope. I also suspect that this feedback might be helpful to anyone out there querying an agency that expects a 1-page synopsis to be tucked into the query packet.

Okay: let’s start with expectations: everything, but everything, that an aspiring writer sends to an agency is a writing sample, and should be treated accordingly. Proofread closely, under the assumption that Millicent will probably turn green at even a single typo; adhere to the strictest standards of grammar and style, on the same principle; use standard format in promotional materials (as opposed to the query letter itself), assuming that Millicent is used to seeing writing samples formatted that way. (And if you weren’t aware that manuscripts and books are not supposed to look alike, run, don’t walk, to the HOW TO FORMAT A MANUSCRIPT category on the archive list at right before you even consider mailing any pages at all to an agency.)

Would something as simple as a typo or a non-doubled dash in a synopsis be enough to trigger rejection? Not always, but remember, a querier or submitter can have absolutely no idea what has just happened immediately before Millicent opens his packet. For all you know, Millie’s boss might just have finished a tirade on how e-mail and social media have caused the general standards of spelling and grammar to decline, or just yelled at a client for a formatting gaffe.

Yes, both happen. Make sure your materials — all of them — are impeccable.

Then, too, as we saw throughout the summer and in the post on our last winning entry, professional readers are HARSH. Even more so on writing they like than writing they don’t, typically: close scrutiny is the compliment the pros pay writing that they consider publishable; no writer in her right mind would actually want her book to go to press with lingering typos or logic problems, right?

So in not pulling their punches, they honestly believe they are being helpful. Spotting a manuscript’s weaknesses is often a matter of experience, pure and simple. Agents and editors don’t read like everyone else, and neither do good freelance editors. Our eyes are trained to jump on problems like…well, insert any predator-prey analogy you like here.

The point is, we’re fast, and our aim is deadly. And when Millicent grows up, she wants to be just like us.

I am reminded of M.F.K. Fisher’s wonderful anecdote about being solicited by her neighbors to write a preface for a charity cookbook — you know, one of those collections of recipes that were so popular as fundraisers in the 1970s, in which well-to-do local matron share the secrets behind their potluck-famous pineapple upside-down cakes and tuna surprise. The cookbook’s editors, both volunteers, came knocking on Fisher’s door in the hope that having a big-name food writer attached to their compilation of local recipes would make the book sell better. It was, they told her, for a good cause, so she donated her expertise.

Well (the story goes), Fisher genuinely wanted to help them, so she very kindly took the draft book from them and had a good, hard, professional look through the patched-together manuscript. Without missing a beat, she instantly began barking out everything that was wrong with the book: poor editing, meandering writing, abundant redundancies.

All of the things, in short, that professional readers would automatically flag in a manuscript.

When she paused for breath, she noticed that the amateur editors were not gratefully taking notes. Instead, they were dissolved in tears. From their non-professional standpoint, Fisher had been hugely, gratuitously, deliberately mean, whereas from a professional point of view, she had been paying them the huge (and possibly undeserved) compliment of taking their project seriously.

Yes, yes, I know: by this logic, the person eaten by a lion should be flattered by the lion’s impression that he tastes good. But as I have mentioned before, I don’t make the rules; I just tell you about ‘em.

The fact is, from a professional perspective, whitewashing an editorial opinion about a manuscript is a waste of everyone’s time. In a freelance editor’s feedback, it would border on unethical.

For those of you who think that this mindset sounds like a pretty fine reason to steer clear of anyone who might be tempted or empowered to pay this particular stripe of compliment, let me hasten to add: the ability to take criticism well is a highly valuable professional skill for writers; in the long run, you will be much, much happier if you start developing it as part of your tool kit before you start working with an agent or editor.

Your dream agent, I assure you, will just assume that you have already have it up your sleeve. This is precisely why your dream agent should not be the first human being other than your spouse, best friend, or mother to set eyes on your manuscript.

All of which is to say: I am cruel here only to be kind. Here is how Millicent would see the book description above.

blurb edit

Startling, isn’t it? At the risk of repeating myself: every syllable an aspiring writer allows to pass under Millicent’s scrutiny is a writing sample. It’s in your best interest to assume an uncharitable reader, rather than — as most queriers and submitters assume — one that will be predisposed to overlook small faux pass in a manuscript that shows real promise.

As this one most assuredly does, by the way. But that doesn’t mean that even a Millicent who fell in love with the strong narrative voice, the interesting and unexpected protagonist, and/or the unusual story would not respond to that first page we all admired so much like this:

Cole edit

And yes, in response to what a good two-thirds of you just thought: this is how a professional reader reacts to a first page she likes. I didn’t spend all summer yammering about first page troubleshooting just because I happen to like book openings, after all.

The good news is that not only are all of the problems here easily fixable; they are easily fixable in under an hour. Certainly a worthwhile investment in improving an opening as compelling as this one’s agent-seeking chances, eh?

Let’s begin with the formatting problems, starting at the very top of the page. Those of us who read manuscripts for a living have been complaining for the last year and a half or so that all of a sudden, we’ve been seeing slug lines — that author-identifying bit at the top of each and every page of a professionally-formatted manuscript — with extra spaces in them, a relative rarity before. Abruptly, aspiring writers were showing up with this:

CASPERSON / INDOMITVS / 1

Rather than this:

CASPERSON/INDOMITVS/1

Or, even more properly — and effectively, given this particular title — this:

Casperson/INDOMITVS/1

The extra spaces on either side of the dashes may look cool to aspiring writers, but to anyone who stares at professionally-formatted manuscripts day in and day out, they will just look wrong. Ditto with the all-caps chapter title seen here:

CHAPTER 1

To writer, this capitalization choice may seem like purely a matter of personal style, but to Millicent, it’s a matter of formatting. In a manuscript, chapter designations are in title case:

Chapter 1

Or, if you prefer:

Chapter One

Several other issues might have been less obvious to the eye unaccustomed to the rigors of standard format, but to a professional reader, they would leap off the page. First, the page is not consistent about having two spaces or one after a period. As we’ve discussed in the past, there is actually some debate amongst agents on this subject, so ALWAYS check agency guidelines before you submit: two spaces is the standard format default, but if an agent has a strong preference for one, for heaven’s sake, give it to her.

Whichever you choose, though, be consistent. Professional readers are specifically trained to catch inconsistencies.

Another problem that would have caught Millicent’s eye is the run-on sentence in line -6:

“Gods, Marcus, hurry up, even the horse is bored.”

There is no real narrative benefit to running two sentences together here, which renders this rule-break a risk without a clear pay-off. While run-on sentences have become much more acceptable in dialogue in recent years than in the Thou Shalt Not decades of the 20th century, they are still grammatically incorrect. It should read:

“Gods, Marcus, hurry up. Even the horse is bored.”

Another often-overlooked rule — or, indeed, one of which many aspiring writers do not seem even to be aware — is the single-sentence narrative paragraph. Here, we see it in line -7:

A thrown acorn clattered off a branch near his head.

Now, there is nothing wrong with that sentence per se. (Although a Point-of-View Nazi might be tempted to ask how precisely, given that the narrative appears to be in the tight third person for the rest of the page, the protagonist could possibly have told the difference between an acorn that was thrown and one that simply fell on him. One suspects that the trajectory might have provided the necessary clue, but the narrative does not discuss it.) Standing alone in its own paragraph, however, it would jar a professional fiction reader: outside of dialogue, a proper narrative paragraph consists of at least TWO sentences.

I specified a fiction-reading pro, because these days, pretty much all U.S. newspaper and magazine writing abounds in single-sentence paragraphs. And, of course, the entire opus of Joan Didion, who popularized the single-line paragraph. Yet more evidence that aspiring writers are held to a significantly higher literary standard than famous ones — and that the AP style embraced by newspapers is not identical to the expectations for book manuscripts.

As Cole is obviously aware, there’s quite a bit of fiction out there right now that breaks this rule. However, the generally-accepted rule of thumb is that the rule should be broken ONLY for emphasis. Like, for instance, when the information divulged in that single line is in some way a surprise. For example, while this would be technically correct:

Jean-Paul scratched his head, perplexed. Now that he had removed the hinges, the door should have been possible to open, but it would not budge. Had it been barricaded from the other side? Before he had even finished formulating the question, the wood splintered, and a hefty green hand reached through the aperture to grasp him by the throat.

A writer might conceivably want to underscore the twist by setting the final sentence off by itself:

Jean-Paul scratched his head, perplexed. Now that he had removed the hinges, the door should have been possible to open, but it would not budge. Had it been barricaded from the other side?

Before he had even finished formulating the question, the wood splintered, and a hefty green hand reached through the aperture to grasp him by the throat.

Reads surprisingly differently, doesn’t it? Yet like any narrative device, the single-sentence paragraph loses its power if used too often. Reserve the single-sentence sentence for when the information is genuinely startling, to set it off from the rest of the text.

As I said, though, all of these problems are easily and practically instantly fixable, the type of things that could have been caught right away by a talented proofreader. There is one danger, however, that a non-professional reader would have been extremely unlikely to catch.

Unfortunately, it is also something that could result in instant (and, I think, entirely undeserved) rejection at many agencies. Care to guess what might press Millicent’s buttons?

No? Let me give you a hint: it is integrally related to the judges’ primary concern about this first page.

If you have been jumping up and down for the last two paragraphs, waving your arms and screaming, “I know, Anne! Millicent is likely to cast her eyes over this page, say, ‘Wait, this is YA; my boss doesn’t represent that. Next!’” take 14 gold stars out of petty cash. This is, believe it or not, the single most likely reason that this first page might be rejected.

Yes, really. If a story opens with a pre-voting age protagonist, many a Millicent at an adult fiction-representing agency has been known to leap to the conclusion that the writer has miscategorized a YA book or (and this is, alas, the more likely surmise if this page comes in a query packet) that the writer just didn’t bother to check whether the agency represents YA or not. Since no query or submission is easier to reject than one in a category Millicent’s boss does not sell, either of these situations would be no-brainer rejections.

Oh, I can tell from here that a lot of you hate that. “But Anne,” writers of stories that begin in the protagonist’s youth and follow him through time protest, “that isn’t fair. If Millicent is confused about the book category, why wouldn’t she just go back and check the query letter or synopsis? Heck, in a submission, she could just check the title page; the book category would be in the upper right-hand corner.”

Good question, linear time-lovers, but I suspect that you won’t like the answer much: because she has a lot of first pages to read today, and her job is to reject 98% of them.

So how can a savvy writer protect her manuscript from this ugly fate? Well, I’m afraid my solution is pretty cynical: even if the book follows the protagonist throughout a lifetime, consider opening the submission version of the manuscript with a scene from her adult life, then jump backward in time.

Hey, you can always cut that opening scene prior to publication, right? Your goal here is to get past Millicent.

A less cynical approach, and one that might work better for Cole’s page, would be to rid the page of any elements other than the protagonist’s age that could be giving off a YA vibe. In this first page, there are several. The use of the historical future in the first sentence, for instance: while historians and other nonfiction writers are fond of this tense (so dramatic!), in fiction, it’s most closely associated with fairy tales (unbeknownst to Hansel and Gretel, that gingerbread house was to be their downfall). In most adult fiction, even if the overall plot is not told in chronological order, the action in an individual scene usually is.

Or, to pony up an old favorite from last summer, the percussive use of and:

Such a thing was not a rarity amongst the Italiots, particularly in the summer months, when farmers could step away from their crops AND line up in angry rows of bronze. This summer had proved to be no exception, AND a single killing would not normally raise eyebrows. But Marcus lived far from the Etruscan border, AND he was only ten years old.

Or, still more YA-like, its repetitive use within a single sentence, to echo a common pattern in childish speech:

Spurius was a year older AND much bigger AND quick with his fists.

While a 10-year-old might legitimately think like this, here, in a narrative that otherwise has an adult tone –heck, it even sports a semicolon in line 6 — it seems to convey an expectation about the audience, as well as information about the protagonist. This structure — technically a run-on — is far more common in YA than in most adult fiction categories. It’s also much more frequently used in first-person narratives (particularly YA first-person narratives), in order to give a (false) impression of a chatty, conversational tone.

The final element that might lead Millicent — and did lead half of the judges — to conclude that the story to follow was YA lies in the name choices. You must admit in any ahistorical novel, featuring a protagonist who apparently has the last name Furius would constitute a bit of a character development give-away: you’d hardly be surprised if this guy turned out to be a trifle on the impatient side, would you?

True, we know from the blurb that this book is about someone who really lived, so his name would not be easy to change. What is completely under the writer’s control, however, is what the character is called in the narrative — and certainly what he is called in the first line of the book. Remember, readers’ first impressions are formed very quickly.

But Marcus’ name isn’t really the part that screams YA here. His brother, a winning tyke apparently named Spurius Furius, does.

Actually, in real life, the guy’s name was Spurius Camillus — our protagonist was, as we know from the book description, Marcus Furius Camillus — but that’s not the point. It would be hard to make a name like this to work on page 1, unless the voice was clearly comedic beginning in the first paragraph.

And don’t suggest that a reader has an obligation to read the back jacket blurb before starting page 1. Even in a published novel, that would be a dangerous presumption; at the query and submission stages, an assumption that Millicent would already know historical characters’ actual names could be fatal.

How so? Well, go back and re-read page 1: is there anything there to indicate that Furius isn’t the boys’ last name? And since a reader of adult fiction must be presumed to be familiar with the term spurious, why wouldn’t Millicent leap to the conclusion that the brother’s name was a joke intended to fly slightly over young readers’ heads, an inducement to beef up their vocabularies, especially in a manuscript where the protagonist is (at least at first) ten years old?

So how should Cole rectify this problem, given that he can’t exactly rechristen people who lived over 2,000 years ago? At the risk of seeming cynical…well, you know what I was about to suggest. Or — and this was what a good half of the judges thought he should do — he could turn the book into YA.

Those are calls that only he can make, of course. Everybody here at Author! Author! is awfully darned excited to see what he decides; the judges were unanimous that they want to be told well in advance when this book is going to be available for sale, so they may pre-order it.

If the rest of you take nothing away from this post, let it be this: even a wonderful first page can almost always be improved. A grabber of a hook, nicely-written sentences, engaging characters, a sense of place — all of these Cole’s opener has in spades. But as a professional reader, that only renders me more excited to read the revised version to come.

Congratulations, Cole — this really does sound like one heck of a book. Keep up the good work!

Querypalooza, part XXVI: what if an agent is ready to say I do, and I can’t?

1885-proposal-caricature

This is, honest to goodness, the last day of Querypalooza: this morning’s post on practical problems of multiple submissions, and this evening’s final foray into the delights and challenges of writing a query letter for a book either without an obvious preexisting target audience or for which the writer cannot for the life of him seem to come up with a single relevant life experience that might conceivably be spun as a credential. (Oh, you have a background that includes residence on the planet Targ, where your fantasy novel is set? Somehow, I suspect that Millicent may have a hard time believing that.)

After that, we shall be plunging straight back into page-level craft again, with my patented close textual examination of the winning entries in the Author! Author! Great First Page Made Even Better Contest. Then, beginning on September 25th, we’re off on another mad dash through professional practicalities with Synopsispalooza.

This autumn is starting off with a bang, hasn’t it? Let’s get back to saving some aspiring writers some chagrin.

Yesterday morning, we began discussing the benefits and perils of simultaneous submission, the usually quite sensible practice of organizing one’s query timing to maximize the probability that more than one agent will want to be reading all or part of one’s manuscript at any given time. Ideally, a agent-seeking writer should want to have several agents interested simultaneously; it’s always nice to be able to choose between competing offers.

Stop laughing; it does happen. But it doesn’t happen all by itself: the writer has to plan for it.

I speak from personal experience here: I had three offers on the table and manuscripts out with four more agents when I decided to go with my agency. Admittedly, my memoir had just won a major contest at a writers’ conference that at the time habitually made a point of rounding up the winners in its top categories and herding them into a room with agents, but I was the only winner that year who ended up garnering an offer from one of those agents. (Word to the wise: it’s not all that uncommon for even agents who attend many conferences not to pick up new clients there, or for conference organizers to render hallway pitching difficult. Before you plunk down the sometimes hefty conference registration fee, you might want to ask point-blank how many of last year’s attending agents actually signed a writer met that that conference.)

That wasn’t accidental: I had been fortunate enough to have friends who had won in previous years, and mirabile dictu, I had even listened to their advice. Based upon it, I knew not to grant an exclusive to anyone; that would have tied my hands and meant, effectively, that if the first agent who asked for an exclusive (and several did) made an offer, I wouldn’t be able to sound out the others before saying yes or no.

I’m sensing some bewilderment amongst those of you who walked in halfway through this discussion. To recap: an exclusive is an arrangement whereby a writer allows an agent to read a particular manuscript while no other agent will be reviewing it. The agent requests an exclusive because he would prefer not to compete with other agents over the manuscript; the writer agrees, presumably, because if this agent says yes, she will neither need nor want to approach other agents.

Everyone clear on that? Good. Now it’s back to me, me, me.

Because I had seen past contest winners wait for agents to seek them out, a hopeful passivity that left them with no offers at all, I knew that if the win were to do me any good — and not all contest wins do, even major ones — I would need not only to speak with every agent at that conference, but follow up with a blizzard of submissions. I also knew that while I was making it snow manuscript pages at some agencies, I should be continuing to query others. Just in case.

Once this multi-pronged strategy paid off in the form of offers, though, I realized I had a dilemma: each of the three agents professing eagerness to represent my work was equally qualified to do it. Oh, they had different styles, as well as different tastes, but their connections were more or less identical. So I had to ask myself: what do I want out of the writer-agent relationship other than the agent’s having the connection, energy, and will to sell my books?

Or, to put it another way, what made an agent the right one for my writing, other than a desire to represent it? When you get right down to it, what makes one agent different from another?

The vast majority of aspiring writers do not ever give serious thought to this question, interestingly. Oh, the ones who do their homework — does that phrase make you twitch a little by now? — ponder what various agents represent, as well as their track record for selling the work of first-time authors (usually quite a bit more difficult than convincing an editor to acquire a book by someone who already has a demonstrable audience; that’s why many agents choose to represent only the previously-published). But let’s face it, these examinations are really geared to the question how likely is this agent to want to represent me? rather than is this the best conceivable agent to represent my writing?

Let that bee buzz around your bonnet for a while. The resulting synaptic activity will be useful in pondering the implications of the rest of this post.

Typically, writers don’t give serious thought to the what do I want from an agent, other than willingness to represent me? conundrum unless they find themselves in one of two situations: our questioner’s from yesterday, who wanted to know what she should do if she had already agreed to let one agent sneak an exclusive peek at her manuscript, but another agent had asked afterward to see it non-exclusively, or the dilemma faced by an already-agented writer whose representation doesn’t seem to be working out. (I don’t want to frighten you, but in the current extraordinarily tight literary market, the latter is every bit as common as the former. It’s quite simply harder to sell books than it used to be; inevitably, that’s going to cause some writer-agent relationships to fray. See why I want you to start thinking about qualities you want in an agent before you’re fielding offers?)

Since the second situation is an extremely complicated kettle of worms, let’s stick to the first. What’s an (extremely fortunate, by any standard) aspiring writer to do if other agents want to take a peek at a manuscript that Agent #1 has asked to see exclusively?

The short answer: abide by her commitment to Agent #1 for the duration of the agreed-upon period of exclusivity. Ethically, she can do nothing else.

The only apparently shorter answer: what honoring that agreement means vis-à -vis approaching other agents really depends upon the terms of the exclusivity agreement. And unless that exclusivity agreement was open-ended — as in the agent has until the end of time to make up her mind about whether to represent it — the writer has every right to start sending out her work to other agents the instant the exclusive expires.

See why one might want to keep querying, even if an agent is reading one’s manuscript exclusively? Or why it might be prudent to keep querying while several agents are reading it simultaneously?

Let’s be clear about what an exclusive means in practice, campers: the writer guarantees that nobody else will be in the running while the requesting agent is pondering the pages. Anyone see a potential problem with that?

Give yourself a large, shiny gold star and a pat on the back if you instantly pointed out, “Wait, what happens if the request for an exclusive comes in while another agent is already considering the manuscript?” That would indeed present a problem, because by definition, a writer cannot grant an exclusive if any agent is currently reading any part of the manuscript in question; in order to comply with a request for an exclusive, the writer must wait until all of the agents reading it at the time the exclusivity request arrived have informed him of their decisions.

Doesn’t seem like all that complicated a premise, does it? Yet hardly a month goes by when I some exclusive granter doesn’t tap me on the shoulder (physically or electronically) to ask, “Um, Anne, do you remember that request for an exclusive I was so excited about a week and a half ago?” (Or a month and a half, or six months.) “Contrary to your advice that I take some time to read my manuscript IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD before sending it off, I popped it in the mail right away. Today, I’ve heard from another agent who wants to see it, too. What should I do?”

What, indeed. To complicate things even further, let’s add to the mix another potential problem that some of you clever readers probably came up with three paragraphs ago: what happens if an agent who asked for an exclusive doesn’t get back to the writer within a reasonable amount of time? Is the writer still bound by the exclusivity agreement? Or is there some point at which it’s safe to assume that silence equals thanks, but we’re not interested rather than hold on, we haven’t gotten around to reading it yet?

The short answers to each of those last three questions, in the order asked: it depends on the terms of the original agreement; it depends on the terms of the original agreement; it depends on the terms of the original agreement.

Why? Those of you who read breathlessly through yesterday’s post, shout it along with me now: how a writer can ethically respond to any of these situations rests entirely upon whether he had the foresight to set an end date for the exclusive when he first agreed to it. If an exclusive is open-ended, the writer cannot ethically send out requested materials to other agents until one of two things happens: the exclusive-requester informs the writer that she has rejected the manuscript, or so many months have passed without word from the agent that it’s safe to assume that the answer is no.

Even then — say, six months — I’d still advise sending an e-mail, asking if the exclusive-seeking agent is finished with the manuscript. It’s only polite.

Or avoid this dilemma entirely by hedging your bets from the get-go: grant the exclusive, but send the manuscript along with a cover letter that mentions how delighted you are to agree to a three-month exclusive. The agent can always come back with a request for more time, but at least you won’t be left wondering six months hence whether you’ll offend her if you move on.

I’m sensing some severe writerly disgruntlement out there. “But Anne!” exclaim aspiring writers who want there to be more options than there actually are. Being ethical is a tough row to hoe. “Why should I borrow trouble? Surely, you don’t expect me to run the risk of offending an agent by implying that he’s not going to get back to me in a timely manner?”

Hey, I don’t expect anything; do as you think best. I’m just the person that aspiring writers keep asking how to get out of an exclusive that hasn’t panned out as they had hoped.

To help you weigh the relevant risks, let’s look at the phenomenon from the other side of the agreement. Generally speaking, agents will request exclusives for only one of three reasons: they fear that there will be significant competition over who will represent the project, they don’t like to be rushed while reading, or it is simply the agency’s policy not to compete with outside agencies, ever.

Do I feel some of you out there getting tense over that third possibility, doing the math on just how many years (if not decades) it could take to make it through your list of dream agents if you had to submit to them one at a time? Relax, campers: requests for exclusives are actually fairly rare.

Why rare? Well, the first kind of exclusive request I mentioned yesterday, the one Agent A might use to prevent Agents B-R from poaching your talents before A has had a chance to read your manuscript (hey, A’s desk is already chin-deep in paper), tends to be reserved for writers with more than just a good book to offer. Celebrity, for instance, or a major contest win fifteen minutes ago. Basically, the agent is hoping to snap up the hot new writer before anybody else does.

Or before the HNW realizes that s/he might potentially be in the enviable position of being able to choose amongst several offers of representation. Since pretty much every respectable agency offers the same service, such choices are often made on the basis of connections, how well-established the agency is, or even how well the writer and the agent happen to hit it off. If an agent fears that the other contenders might be able to offer a rosier prospect (or, in a conference situation, just have more engaging personalities), it might well be worth her while to buttonhole the HNW and get her to commit to an exclusive before anyone else can get near.

So if you suddenly find yourself the winner of a well-respected literary contest or on the cover of People, remember this: just because an agent asks for an exclusive does not mean you are under any obligation to grant it. Because the writer owns the manuscript, she, not the agent, is technically in control of an exclusivity agreement.

Oh, pick your chin up off the floor. Aspiring writers are typically not used to thinking of the submission process this way, but the agent is only allowed to read your manuscript because you say it is okay. While I would not recommend setting conditions on a submission if there is no question of an exclusive peek (indeed, the average agency reviews far too many manuscripts for any given submitter to be in a position to bargain at that point), you are the person in the best position to determine whether granting an exclusive is in your manuscript’s best interests.

Yes, even if the alternative is not allowing the exclusive-seeking agent to see it at all. It doesn’t always make sense to say yes to a request for an exclusive. If several agents are already interested in your work, it might not be — because, again, the implicit understanding in an exclusive-read situation is that if the agent makes an offer, the writer will say yes immediately.

But it’s not necessarily in your best interest to sign with the first agent who makes an offer — you will want the one with the best track record of selling books like yours, right? Why not pick the one who asks first and be done with it? Chant it with me now, long-time readers: you do not want to land just any agent; you want the best agent for your work.

If you would like to be in a position to compare and contrast offers from different agents, you should be hesitant to grant exclusives. Or to say yes to them before you’ve heard back from another agent whom you feel would be a better fit for your work.

Does that loud choking sound I just heard mean that some of you weren’t aware that a writer doesn’t need to drop everything and respond to a request for an exclusive immediately? It’s not as though the request is going to expire five days hence; unless an agent actually asked you to over-night your manuscript, she’s probably not expecting it right away. In the first heat of excitement, it’s tempting to get pages out the door that very day, but again, it might not be in your book’s best interest.

Besides, if you attach your manuscript as a Word attachment to your same-hour reply to that nice e-mail from Millicent, when will you have time to review your submission IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD, to catch any previously-missed typos or rejection triggers?

Like it or not, timing submissions is a matter of strategy. If you are already murmuring, “Yes, by Jove: I want to query and submit in a manner that maximizes the probability to be fielding several offers at once!”, then I suggest you consider two questions very carefully before you decide which agents to approach first:

(1) If an agency has an exclusives-only policy, should it be near the top of my query list, potentially forcing me to stop my submission process cold until they get back to me? Or are there agents who permit simultaneous submissions that I could approach all at once before I queried the exclusive-only agency?

(2) Is there an agent on this list to whom I would be OVERJOYED to grant an exclusive, should he happen to request it after seeing my query or hearing my pitch, or would I be equally happy with any of these agents? If it’s the former, should I approach that agent right off the bat, before sending out queries to any exclusives-only agents on the list?

The disgruntled murmur afresh: “Okay, Anne, I get it: an ounce of prevention is worth a pound of cure. But where does this leave Virginia and the many other writers out there who have granted exclusives to the first agent who asked, only to find themselves chafing under the agreement down the line, when other agents asked to see the manuscript? Can’t you offer just a few ounces of cure?”

Again, it depends: why did the agent asked for the exclusive in the first place, and how long it has been since the writer granted it?

If the agent asked for it because her agency has an advertised policy that it will only consider exclusive submissions, then the writer is indeed obligated to hold off on further submissions. If the agreed-upon period has elapsed, Virginia can always contact the agent and ask point-blank if s/he needs more time.

What the writer should most emphatically NOT do when dealing with an exclusives-only agency is contact the agent, explain that others want to read the work, and ask if it’s okay to submit simultaneously — which, incidentally, is very frequently the writer’s first impulse, if those who contact me on the sly to ask my advice are any indication. Bless their optimistic little hearts, they seem to believe that of only the agent in question understood how eagerly they want to find representation, the agent’s heart would melt.

“Of course, you may indulge in multiple submissions,” the agent would say, tossing candy to the world’s children from Santa’s sleigh, assisted by the Easter Bunny, Bigfoot, and a miraculously still-alive Amelia Earhart. “My agency was just kidding about that whole exclusives-only thing.”

Call me a pessimist, but I simply don’t believe that’s going to happen.

This desire to throw oneself upon the agent’s mercy is even stronger, if that’s possible, in writers who already have submissions out with other agents, and THEN receive a request for an exclusive from an agent. For many such submitters (who, again, have a problem most aspiring writers would LOVE to have), the fact of previous submission seems to obviate the agent’s request, or even an exclusives-only agency’s policy.

They couldn’t really mean it in my case, these writers think.

I hate to burst your bubble, Glinda, but I can assure you that they could — and do. Trying to negotiate one’s way out of this situation only tends to change the representation question from whether the agent likes the writer to whether he really wants to deal with someone who has difficulty following directions.

Don’t believe me? Okay, let’s take a gander at an e-mail exchange between an agent and a writer who already has a submission out to another agent:

Dear Melissa:

Thank you for querying me with your novel, TERMINAL INDECISIVENESS. Please send the first fifty pages.

As you may already be aware, our agency will accept only exclusive submissions. Please enclose a SASE.

Regards,

Clinton McPicky

Dear Clint:

Thank you for your interest in my novel. I would be happy to give you an exclusive, but the fact is, two other agents already have partial manuscripts, and I don’t know when I shall be hearing back from them. I’m really impressed with your agency, though, and I certainly don’t want to knock it out of consideration.

Since it would obviously be impossible for me to give you an exclusive on material that’s already elsewhere, is it okay if I just go ahead and send you what I’ve sent the others?

Melissa

Dear Melissa:
As I mentioned, my agency only accepts submissions on an exclusive basis.

Clinton

What happened here? Melissa tried to shift responsibility for solving her dilemma onto Clinton’s shoulders, that’s what. (Also, she addressed him by a familiar nickname, rather than the name with which he signed his letter; a small thing, but rather rude.) From her point of view, this strategy made perfect sense: his request had caused a problem, so she asked him to modify his request.

She was just being honest, right?

She was also wasting his time. From Clinton’s point of view, Melissa was asking him to change agency policy for the sake of a single writer who, for all he knows, simply did not bother to check what those policies were before querying. What possible incentive could he have for saying yes?

Got the impulse to quibble out of your system, Melissa? Good. Next time, double-check every agency’s submission guidelines before you pop any requested materials in the mail.

So what should Melissa have done instead? Waited either until she had heard back in the negative from the other agents (she wouldn’t need to worry about Clinton if one or both responded positively, right?), then sent her manuscript to Clinton, along with a cover letter saying that she would be delighted to grant him an exclusive for 6 months.

No need to bug him with explanatory e-mails in the interim. What does Melissa think, that he’s cleared his schedule in anticipating of reading her work?

Once he has the manuscript, though, Melissa will have to abide by their agreement: allow Clinton an exclusive until the agreed-upon time has elapsed. If he has not gotten back to her by a couple of weeks after the appointed time, she could then inform him that unless he would like an extension upon his exclusive (which you are under no obligation to grant, Mel), she will be submitting it to the other agents who have requested it.

What’s that you say, Melissa? Isn’t Clinton likely to say no at that point? Perhaps, but not necessarily — and you will have done your level best to conduct your submission process honorably.

“Okay,” the formerly disgruntled agree reluctantly, “I guess that makes some sense. But what about the writer — say, Melissa’s brother Melvin — who has an open-ended exclusive arrangement with Jade, an agent whose agency does not insist upon solo submissions? She’s had it for months, and four other agents have asked to see his book! Given how many are interested, can’t he just move on without telling her, and hope that she will be the first to make an offer, so he doesn’t have to ‘fess up about sending his manuscript elsewhere?”

The short answer is no. The long answer is that it depends upon how much time has elapsed.

Melvin should check the agency’s website, its agency guide listing, and the letter Jade sent him, asking for an exclusive: has it been at least as long as any mentioned turn-around time — or, to be on the safe side, a few weeks longer? If not, he cannot in good conscience send out requested materials to any other agent regardless of whether others requested exclusives in the meantime.

Don’t even consider it, Melvin. Otherwise, your promise to Jade would be meaningless, no?

For some reason, the vast majority of the Melvins who creep into my atelier in the dead of night seeking my advice on the subject — a practice I discourage, incidentally; the comment section is there for a reason — almost always seem surprised, or even hurt, by this response. But the situation honestly is pretty straightforward, ethically speaking: Melvin agreed to the exclusive, so everyone in the industry would expect him abide by it.

And contacting everyone concerned to explain the dilemma will not eliminate it; all that will do is tell all of the agents involved that Melvin is trying to change the rules. Either trying to renegotiate with Jade at this point or telling the others they will need to wait, will not win him points with anybody: it will merely look, and probably rightly so, as though he didn’t understand what an exclusive was when he granted it.

Here’s how I would advise Melvin to handle this dilemma with his integrity intact: wait it out for the stated turn-around time (plus two weeks), then send the polite note I mentioned above: remind Jade that she asked for an exclusive, but inform her that he has had other requests for materials. Do not leave that last bit out: it’s imperative that Jade is aware before she makes a timing decision that others are indeed interested.

If Jade writes back and says she wants to represent him, he has only two options — saying yes without sending out further submissions or saying no and sending out to the other four. If Jade does make an offer he wishes to accept, it would be courteous of Melvin to send a polite note to the other four, saying precisely what happened: another agent made an offer before he could send out the materials they requested. They’ll understand; this happens all the time.

If Jade asks for more time, Melvin should consider carefully whether he is willing to grant it. If he does, he should set a date — say, a month hence — beyond which he will start sending out manuscripts to the other four.

If, however, Jade doesn’t respond to his polite follow-up e-mail within three weeks, he should not, as many writers in this situation are tempted to do, overload her inbox with increasingly panicked e-mails. On day 22 (three weeks + 1 day), Melvin should send the requested materials to the four agents, along with cover letters explaining that others are looking at it simultaneously. No need to specify who is doing the looking, just that they are.

To deal courteously with Jade at this point, he should send a letter, saying that while she is still his first choice (the implication of an exclusive, always), since the exclusive has now expired, he is now sending out requested materials to other agents. As, indeed, he had already given her notice that he might do if she didn’t get back to him. If she is still interested in continuing to review his manuscript, he would be delighted to hear from her.

Again, this happens all the time. As long as a writer does what he said he was going to do, he’s unlikely to run into much trouble with an exclusive — but remember, this is an industry where reputations count; in the long run, it’s in your interest every bit as much as the agent’s that you honor the exclusivity agreement, if you grant it in the first place.

A tip for figuring out how long to suggest a requested exclusive should be: take the amount of time you feel you could wait calmly if you had a second request for materials burning a hole in your pocket. Now double it.

Take a gander at that number: is it expressed in days or weeks, rather than months? If so, may I suggest gently that you may be too impatient to exist happily with any length of exclusive?

You can always say no, right? Right? Can you hear me?

Frankly, I think most submitters faced with an exclusive request overreact to the prospect of a comparatively short wait — or did not have a realistic sense of how long it can take these days for an agent to make up his mind about a manuscript. 3 to 6-month turn-around times are the norm these days, at least for manuscripts that make it past Millicent’s hyper-intense scrutiny of page 1. And let’s face it, holding off for a few days or weeks before responding to subsequent requests for pages is not going to harm the writer’s chances with the agents requesting them.

Chances are that they’re reasonable people. After all, it’s not as though they requested the materials, then cleared their schedules for the foreseeable future in order to hold their respective breaths until the submission arrived. Since a startlingly high percentage of requested materials never show up at all (yes, really: aspiring writers often query, then realize with horror that the manuscript is not ready to submit), they’d get awfully blue.

And, please, I implore you, do not grant de facto exclusives. If an agent did not ask for an exclusive and the writer did not agree to it, the writer is perfectly at liberty to continue to submit, query, and pitch until a representation contract is signed.

While not continuing to pursue other leads while an agent is perusing your work may seem like a well-deserved break, a reward for successful querying, it’s usually counterproductive. It’s effectively like applying to only one college per year: you might get in eventually, but it’s a far more efficient use of your time to apply to many simultaneously.

So submit widely — and keep those queries and submissions circulating until you land an agent. Just make sure that when you have requested materials out to more than one agent, you tell each that others are looking at it.

Trust me, they’ll want to know, even if they aren’t exclusive-minded. Gives ‘em just a touch of incentive to read faster.

This evening, I shall wrap up Querypalooza with a final blizzard of examples. Keep those expectations reasonable, folks, and keep up the good work!

Querypalooza, part XXVII: and as the sun descends upon this series, we bid a fond farewell to some query faux pas

ominous sunset

The long-anticipated day has finally come, campers: this is, no kidding, honest, and for real, the last Querypalooza post. As of the end of this post, you officially have my blessing to go forth and query your creative little hearts out.

While I would encourage you to continue to shout out any and all query-related comments and questions, this short-in-time-but-long-in-quantity marathon of focused posts will end here. I shall return to my usual rate of blogging only once per day (twice has been killer, thrice insane), and life will return to normal around Author! Author!

At least until Synopsispalooza begins on September 25th; mark your calendars. In the interim, we shall be devoting day after luxurious day to craft, via in-depth textual analysis on the first pages submitted by the winners of the Author! Author! Great First Page Made Even Better Contest..

But before any of that happens, a final post. And then many unbroken hours of glorious snoozing. (I can’t even begin to convey how excited I am at the prospect of sleeping in tomorrow morning, rather than sitting bolt upright in the early morn, crying, “Oh, no! I’ve promised my readers a post by 10 am!” Naturally, I’m excited about critiquing readers’ first pages, but I suspect I won’t actually be logging in to do it until tomorrow afternoon.)

Back to the matter at hand: examples of good and not-so-good queries. Tonight, I thought we would amuse ourselves with a couple of common faux pas before launching into the more serious difficulties of coming up with selling points for a book without an obvious preexisting target audience or credentials at least apparently relevant to the writing of a novel that is purely imaginative.

Yes, those are indeed knotty problems, now that you mention it. All the more reason to kick off with some fun.

As we discussed earlier in this series, both the credentials and target market paragraphs are optional in a query. That’s fortunate, because for most aspiring writers, they are the hardest parts to write. “But I’ve written a book,” hopeful queriers everywhere grumble. “Why should I have to come up with any more proof that I’m a writer than that?”

Good point, hopeful grumblers, but as I’ve noted early and often throughout Querypalooza, the only way Millicent the agency screener can possibly find out what a beautifully-written, grippingly plotted, and/or fascinatingly argued piece of prose you’ve produced is if your query (or pitch) has convinced her to ask to read it. Rather than wasting your energy, however justifiably, upon the tedious necessity of having to query at all, try to think of it as merely a means to an end.

It’s also a learned skill. Which you have now learned, right?

“Yeah, yeah, Anne,” those of you whose eyes lit up a few paragraphs ago at the prospect of some engagingly terrible examples of how to do it wrong. “When do we get to the promised fun?”

Stop drumming your fingers on the table, eager beavers. As in any narrative, a proper set-up is imperative for a joke to work; nothing is less amusing than a joke that has to be explained after it is told.

One of the classic ways that credential-light writers compensate for not having much of a publishing background is by name-dropping. Specifically, by telling Millicent that So-and-So says that the book is X, therefore it is worth her while to read.

Basically, this strategy works (when it does, which is rarely) by rubbing up against someone famous in the hope that the glamour will rub off. When done with restraint — and with a true claim; do be aware that it’s not unheard-of for Millicent to check — the result can be quite eye-catching. See for yourself:

famous name query

Another name-dropping method that tends to work even better — if, again, the claim in the letter is true — is to garner a referral from one of the agent’s current clients. See how easily Dorothy is able to personalize the basic letter she already had on hand with this information:

referral query

As with every other type of personalization, the primary danger inherent to mention a recommendation in a query is that it is invariably DISASTROUS if a writer inadvertently sends that recommendation to the wrong agency. Due to the ease and consequent popularity of copy-and-paste word processing technology, a tired Dorothy is very, very likely to send precisely the letter above to a different agent without noticing. Especially if, as now has come so common, she simply copied the contents of one e-mail into the body of another and pressed SEND.

missent referral query

Dorothy may not notice — and, indeed, may never learn of her error, due to the ubiquity of stock rejections devoid of any explanation of why Millicent chose to pass — but a good screener undoubtedly will. “Next!”

And even if Millicent’s overworked (and usually underpaid as well) eyes did by some divine act of Providence happen to glide past the reference to some other agency’s client, this second query would have gotten rejected in Ms. Volumes’ office, anyway. Any guesses why?

It was the enclosed pages. You’d have to have looked at the two agency’s guidelines to figure that one out: while Ms. Books’ agency’s specify that queriers may include chapters and a synopsis in their query packets, Ms. Volumes’ agency guide listing quite clearly reads query only, please.

“Next!”

Hmm, if only there were a way around this problem…oh, wait, there is: read every syllable of everything you send to every query IN ITS ENTIRETY and OUT LOUD, every time. And if you can print a draft copy to read IN HARD COPY, so much the better.

Why, yes, that would add quite a bit of extra time to the querying process, now that you mention it. But isn’t that vastly preferable to the horrifying alternative?

Just this morning, inveterate commenter Dave chimed in with another good strategy for e-mailing queriers:

Might I suggest that folks querying by e-mail write and perfect the query letter in Word or their favorite word processing program. They can print it out, read it aloud, and make sure it’s perfect. Then when it is time to send the query, merely copy and paste into the e-mail. At this point, before hitting SEND, it might also be a good idea to correct any formatting anomalies that may have occurred during the pasting operation.

I find this excellent, Dave; this strategy also permits greater ease in spell- and grammar-checking. (You were already aware that most Millicents are instructed to become wary at the first typo and stop reading after the second, right?) While it may not completely obviate the possibility of mixing up which personalization should be heading to which agency, merely adding another layer of review renders it less likely.

But let’s get back to name-dropping, shall we?

As I mentioned in passing above, if you mention a famous person or someone the agent might conceivably know, it’s imperative that you not stretch the truth about what they might have said about you or your work, even a little. The more potentially impressive a kudo, the more likely Millicent is to wonder about its veracity — and the more likely her boss is to reach for the phone to double-check.

Speaking as someone whose name has been known to turn up in queries from writers of whom I have never heard (you know who you are, presumptuous readers: my agency doesn’t appreciate it, and neither do I), I have to say, those just-checking calls and e-mails are a trifle unnerving. Like many authors, I meet quite a few aspiring writers in any given year; even though I keep records of whom I refer and where, there’s always the nagging fear that I might have forgotten someone.

Unethical queriers prey on that fear, relying upon poverty of memory and laziness of fact-checking to make their sleight-of-hand pay off. And that’s a pity, because this type of name-dropper makes it harder for people like me to refer aspiring writers whose work I honestly do believe my agent might enjoy.

You’re making everyone look bad, Dorothy. Clean up your act, or at least get a few hours’ sleep between Query #37 and Query #38.

Do be careful, too, about taking comments out of context; if asked, the commenter may well become offended if those nice things he said about your writing were not about the book you’re querying. Not every bon mot that falls from the lips of the famous is fair game to co-opt for promotional purposes, after all.

When I was in graduate school, for instance, I took a seminar with Saul Bellow. At the end of the term, I was delighted to see that he had scrawled on the bottom of my term paper, “Your writing is very likable.”

Now, that awfully nice to see, of course; I don’t know about you, but when a Nobel laureate says something positive about my writing, I sit up and take notice. However, would I have been justified in saying Saul Bellow found said my writing was very likeable in every query letter I sent out for the rest of my natural life?

Of course not. The man was talking about a 30-page seminar paper I had written on the novels of Italo Svevo, for heaven’s sake, not — and this would be the implication, if I had ever included his comment in a query letter — one of my novels. Even now that Professor Bellow has joined the choir celestial and could not possibly contest my taking his statement out of context, I would not dream of using it in a query letter or as a jacket blurb.

It just wouldn’t be ethical, would it? Stop fantasizing about being able to drop Saul Bellow’s name in the first line of your query and answer me: would it?

Ethical name-droppers can — and do — run into other kinds of trouble: all too often, they get carried away with the proper nouns, positively littering the page with them. They forget that the power of celebrity lies in its rarity: if a writer can legitimately cite one famous fan of his own work, that’s impressive, but if he lists several, even if they are all genuine fans, it’s going to come across as overkill at best and a complicated lie at worst.

Reluctant to believe that more isn’t better? Judge for yourself:

name dropping query

A bit over the top, is it not? One of those famous names might have grabbed Millicent, but so many in a row — including a couple of unverifiable-because-dead endorsers — falls flat. And if anyone at Millie’s agency happens to know anyone in that cavalcade of stars, you can bet that they will take great pleasure in dropping them an e-mail to ask, “So how do you know this Eugene Aristocratic? He didn’t mention why you thought he might be a good fit for our agency.”

And what do you think happens if the late William F. Buckley — or, indeed, anyone Eugene chose to cite in this all-star line-up — says something like, “Eugene who?”

That’s right: “NEXT!”

Oh, you laugh, but you would be surprised at how often unscrupulous queriers will fake recommendations like this. Actually, those who do it might also be surprised at how often they get caught in the attempt: although this is a notorious agents’ pet peeve, perjured name-droppers generally receive precisely the same form-letter rejection as everybody else.

So the wonder is not the fact that people like that never learn, but that after all this time, Millicents across New York have not banded together to come up with a checklist of the most egregious insults to their intelligence commonly found in letters. Imagine how helpful it would be to the clueless if a Millicent could simply grab a list from a photocopied stack, circle doubtful references, and tuck it into the SASE along with the form-letter rejection?

Another pet peeve that would well deserve circling: who?. This feedback would be a boon to name-droppers who reference people of whom Millicent has never heard.

who the heck query

“Who the heck is Fortunatus L. Offenbach?” Millicent mutters, reaching for a form letter. “And why should I care about his opinion on anything? While I’m speculating aloud, isn’t this book description rather similar to the one I read just a few minutes ago — and wait, isn’t the second name here the same as the writer on the other query? Who stole whose book idea, I wonder?”

Oh, yes, our Millie’s memory is that good. And you never can tell whose query she will read just before or just after yours, Eugene.

Connections to the glamorous (or, in Perry’s case, the not-so-glamorous) are not the only query statements that occasionally strike Millicent as far-fetched. As long-time reader Adam points out,

Isn’t there a danger of stretching too much about connections of importance (i.e. penchant for linguistics resulting in witty character names, thesis about Jane Austen gives specialization of domestic inertia and idle chatter, etc)? Might this kind of tack be harder with genre fiction (more difficult, not impossible), or only mean said query-candy-makers need to be more creative/selective?

I don’t see any special reason that coming up with credentials should be harder for genre fiction than any other variety, Adam; in general, fiction writers tend to experience more difficulty in figuring out how to query their work. (Since nonfiction writers have to write book proposals, they are less inclined than novelists to try to turn the entire query into a plot summary for the book.)

Then, too, the subject matter of fiction is frequently less conducive to the kind of easily-quantified statement that fits nicely into a target audience paragraph. However, while a statement like one out of eight book-buyers in the U.S. suffers from dyslexia is quite a bit easier to work into a query for a dyslexic’s memoir than a science fiction novel where one of the 18-member space crew happens to be dyslexic, it’s actually not a bad statistic to include with either.

Hey, readers like characters who reflect the realities of their own lives. It’s easier to identify with them.

Which leads me, not entirely coincidentally, to a tip for coming up with convincing selling-points for your novel: rather than just thinking in terms of what might make you, the writer, sound more professional or literary-minded to Millicent, try brainstorming about what aspects of the book might make it appealing to the reader.

For instance, having written one’s thesis on Jane Austen wouldn’t actually be much of a selling point unless you happened to have written an Austen-themed book, right? So that wouldn’t be the strongest thing to mention. (And even if you did want to mention your master’s degree, it would make more sense coming in the platform paragraph than lolling about amongst the book’s selling points.) But if a major character is a passionate bocce player, it might well help pitch your book to find out just how many bocce players there are in this country, and whether they ever have authors come to speak between matches.

Try to stick to selling points that might actually influence a book buyer’s decision-making process (hey, bocce players’ loved ones have to get them something for Christmas, right? Why not a bocce-themed novel?), rather than something that contributed to the writing process. To draw from Adam’s example, why would a reader care how the writer came up with the names before she read the book? That’s the kind of information that belongs in a post-publication interview, not a query.

Besides, it’s always dicey to review one’s own writing in a query; Millicent wants to be shown that you can write, not told. So referring to one’s own name choices as witty probably is not the best strategy for convincing her that you are indeed possessed of wit. Making the query itself shine with wit is a much better bet.

Remember, though, that both the target audience and platform paragraphs are optional. While being able to argue that your book has an easily-identified target audience and/or that you have the perfect background to have written your novel are very helpful to include, don’t force it. If a selling point or credential feels like a stretch to you, it probably will to Millicent as well.

So what’s an honest, ethical writer to do if she genuinely can’t come up with any selling points and has no relevant background to include in her platform paragraph? Omit ‘em.

There’s no law that says a query must be a full page long, you know. Just say as much as you need to say to convince Millicent you’ve written an interesting book in a category her boss represents — and hope for the best.

And that, my friends, is a perfectly lovely stopping-point for Querypalooza. Thank you for following me through this mad dash toward querying comfort; pat yourself on the back for being serious enough about your writing career to have plowed all the way through it. Sleep the sleep of the just, everybody, and keep up the good work!

Querypalooza, part XXIV: torn between two agents, feeling like a fool…is submitting to both of you breaking all the rules?

marriage-proposal1

I’m much more cheerful today, thanks. So much so, that I shall be returning to my cherished-since-last-Friday tradition of submission practicalities in the mornings, query content in the evenings as of right now. I have a couple of posts’ worth of letter examples waiting in the wings, but since posting them will extend Querypalooza yet another day beyond its previously-planned limits (hey, I have a lot to say on the subject), I’m going to go ahead and spend the next couple of submission posts to address a set of similarly-themed questions that I get about once per month from aspiring writers.

To whit: what’s the deal with simultaneous submissions? Or multiple querying, for that matter? Will any agent get angry at a writer for already having a submission out with someone else, and, if so, does that mean a writer should only submit to one agent at a time? Wouldn’t that take years, potentially?

This is a great set of questions, ones that fit into this series not only practically, but conceptually as well. Much of the art of successful querying and submission does lie in learning, figuring out, and sometimes outright guessing what the agent of one’s dreams wants one to do: how to approach, what elements should be in the query packet, what kind of first page will most grab her screener, and so forth. As theoretically-minded reader Jens commented so thoughtfully just the other day, a central theme running through Querypalooza has indeed been THOU SHALT OBEY.

I prefer the more gentle Fats Waller iteration: find out what they like and how they like it, and let ‘em have it just that way.

Part of the problem is, of course, that an aspiring writer doesn’t merely need to wade through multiple agency submission guidelines in order to learn the ropes — it’s more or less expected that a writer serious about getting published will invest the time in some class or Internet series like this. The way queries and submissions are presented professionally isn’t a secret; they’re just not self-evident. A writer new to the biz generally does need to find out how it’s done from a writer who isn’t.

That necessity tends to compound the confusion for many writers, alas: surely, I don’t have to tell any of you reading that there’s an awful lot of querying and submission advice out there, much of it contradictory. (Which is, in case you’d been wondering, why I always provide such extensive explanations for everything I advise: I know that you have to choose amongst quite a bit of competing information; it’s as important that you know why I’m suggesting something as to understand how to implement the suggestion. I never, ever want any of my readers to do what I say just because I say so. So there.)

As those of you following this series may have noted with alarm, an awful lot of the common wisdom about querying and submission just isn’t true, or at any rate, just isn’t true anymore. How, then, is someone brand-new to the process supposed to figure out what to do?

Frequently, aspiring writers attempt to resolve this dilemma by turning to someone like me — often, unfortunately, after they’ve inadvertently stumbled into an industry faux pas. Some of the most heart-rending perennial problems are the result of believing the common wisdom and applying it to every agent one might ever want to approach, rather than carefully reading each agency’s submission guidelines and treating each query/submission situation as unique.

Sometimes, though, even that level of hedging doesn’t prevent a writer from falling into a ditch. Witness, for instance, the situation into which completely innocent and well-meaning reader Virginia tumbled not too long ago:

I submitted only two queries to two agents. One got back to me quickly and did ask for exclusive right to review. A few days after I agreed to this, the second agent replied and asked for pages. I don’t want to violate my agreement, but how do I tell the second agent I’m really happy she wants to see more but she has to wait?

Successful queriers end up in this kind of dilemma all the time, often without understanding how they ended up there or why they’re stressed out about what is in fact the outcome they wanted: more than one agent interested in reading their work. An exclusive is always a good thing, they reason nervously, a sign that an agent was unusually eager to see a queried or pitched book, and thus decided to bypass her usual method of requesting manuscripts.

Not always, no. Sometimes, a request for an exclusive genuinely is the result of an agent’s being so excited by a query or pitch (especially if that book has just won a contest) that she’s afraid that another agent will snap it up first. But far more often, a surprise request for an exclusive is the natural and should-have-been-expected outcome when a writer queries an agency that has an exclusives-only policy that the querier simply didn’t do enough research on the agency to know about, and so is surprised by the request.

Especially gobsmacked by this (usually predictable) outcome: queriers who do what virtually every aspiring writer asked to submit materials does (and what I suspect occurred here), sending out pages within hours of receiving the request. Overjoyed at what they assume (in this case, wrongly) will be the only interest their queries will generate, many multiply-querying writers don’t pause to consider that multiple requests for manuscripts are always a possible outcome while sending out simultaneous queries. Thus, it follows as night the day, so is a situation where one of those agents requests an exclusive.

This is why, in case any of you inveterate conference-goers have been curious, agents, editors, and those of us who teach classes on marketing writing invariably sigh when an aspiring writer raises his hand to ask some form of this particular question — and it’s not for the reason that other aspiring writers will sigh at it. (The latter wish they had this problem, and who could blame them?) The pros will sigh because they’re thinking, Okay, did this writer just not do his homework on the agents he approached? Or is he asking me to tell him that he can blithely break the commitment he’s made to Agent #1? Does this writer seriously believe all agents are in league together, that I would be able to grant permission to insult one of my competitors?

That’s why everyone else will sigh. I, however, sigh whenever I hear this question because my thought process runs like this: okay, I have to assume that the questioner is someone who hasn’t read any of my blog posts on querying or submission, as much as that possibility pains me to consider. But since I have no fewer than four explicitly-named categories on my archive list — conveniently located at the bottom right-hand side of my website’s main page: EXCLUSIVES AND MULTIPLE SUBMISSION, EXCLUSIVES TO AGENTS, SIMULTANEOUS SUBMISSIONS, and WHAT IF MORE THAN ONE AGENT ASKS TO SEE MY MANUSCRIPT? — directly aimed at answering this question, and eight more that deal with it within the larger context of submission (AFTER YOU RECEIVE A REQUEST FOR PAGES, AFTER YOU SUBMIT, HOW LONG BEFORE THE REQUEST FOR PAGES EXPIRES? HOW SOON MUST I SEND REQUESTED MATERIALS? INDUSTRY ETIQUETTE, IS IT OKAY TO SUBMIT TO SEVERAL AGENTS AT ONCE? and REQUESTED MATERIALS), as well as a dramatically-reenacted scenario directly related to this issue in the Industry Etiquette series, I also have to assume that the questioner is facing a situation that I have managed to overlook addressing in any of these posts. So I shall eschew the temptation just to send the questioner to any or all of those categories, try to understand how and why this situation is unique, and answer the darned question for the 477th time.”

Yes, I can think with that much specificity in mid-sigh, thank you very much. It’s just one of my many, many talents.

All that being said — or at any rate thought loudly — it actually isn’t fair to leap to the conclusion that if aspiring writers read agents’ websites and agency guide listings more thoroughly, they would never end up in this situation. Sometimes, this request does come out of a genuinely blue sky, whacking a conscientious multiple querier or submitter right in the noggin.

In fact, it seems to be happening to aspiring writers more and more these days, and for a couple of excellent reasons. First, as a group, you’re querying more widely. That’s a good thing, as querying just a handful of agents isn’t a legitimate test of a book concept’s marketability. Second, as a group, agencies are taking significantly longer these days to get back to queriers and submitters, if they get back to them at all. That’s a bad thing, because quite a bit of the common wisdom out there dictates that writers should wait to hear back on one submission before sending out the next.

Poppycock.

Excuse my salty language, but now that many agencies routinely just don’t respond to queries at all if the answer is no, it would be equally silly for a savvy writer to query them one at time and to wait to hear back from all of those simultaneous query recipients before submitting to the first agent who asks to see pages.

Ditto, unfortunately, for submissions in an environment where even a requested full manuscript may well sit on a corner of an agent’s desk for a year. (Millicent already decided she liked it.) If an agency has a no-reply-if-the-reply-will-be-no policy, stated or unstated, the hapless submitter can have no idea whether silence means no or I just haven’t had time to read the rest of it yet.

Yes, really. As agencies have been cutting their staffs over the last couple of years (and aspiring writers who wouldn’t have had time to query or submit three years ago have been digging old manuscripts out of bottom desk drawers now that they’ve been downsized), turn-around times have gotten demonstrably longer. So has the practice of not telling a submitter if the answer is no — or even hanging on to a manuscript someone at the agency likes in the hope that market conditions will change.

The result: I’ve been hearing more and more from writers who just don’t know whether their submissions have been rejected, are still in the reading pipeline, or have simply been lost. How could they, when industry etiquette dictates that submitters should not bug agents while they are considering?

But back to the question of exclusivity. Often, the writer simply will not know that exclusivity is a possibility until an agent asks for it. Unless an agency has an exclusives-only policy (and some do; check), the prospect generally will not be mentioned in its submission guidelines.

Then, too, the request for an exclusive is seldom formulated in a manner that informs a writer not already aware of the fact that she can say no. Or that she can grant it at a later date. Or put a time limit on the exclusive, if she agrees to it at all.

All of these things are perfectly legitimate writerly responses to an exclusivity request, incidentally. Unless an agency informs would-be queriers in advance that it has an exclusives-only submission policy, a submitting writer is under no obligation to grant an exclusive to an individual agent. And, as with any other favor, the writer has the right to place conditions on it if she grants it.

Was that deafening crash I just heard the sound of thousands of eyebrows hitting the ceiling? Yes, yes, I know: all of that runs counter to the tiptoe-around-the-agents common wisdom.

Other than much the common wisdom being seriously out of whack on this issue, why do so many aspiring writers not understand their options at this juncture? Well, for starters, 99.999% of the time, what an aspiring writer asked for an exclusive thinks the agent is saying in the request is not, “Okay, this sounds interesting and marketable, but I don’t want to have to rush to beat competing agents in reading the manuscript. Please remove the necessity of my having to hurry by agreeing not to show it to anyone else until I’ve gotten back to you.”

Which is, by the way, what a request for exclusivity means, at base. Rather deflating to think of it that way, isn’t it?

What 99.999% of aspiring writers in this situation hear is “Oh, my God — this is the most exciting book premise/query/pitch I’ve ever heard. I’m almost positive that I want to represent it, even though I have not yet read a word of the manuscript or book proposal. Because my marrow is thrilled to an unprecedented extent, I shall toss all of my usual submission expectations and procedures out the nearest window. If you grant my request for an exclusive, I’m going to clear my schedule so I may delve into this submission the nanosecond it arrives in my office. May I have it today — or, at the very latest, tomorrow — so I can stop holding my breath until it arrives?”

And then the giddy aspiring writer is astonished when weeks or months pass before the agent makes a decision, precisely as if there had been no exclusive involved. The only difference, from the writer’s point of view, is that she was honor-bound not to approach other agents until she heard back.

Pardon my asking, but what precisely did the writer gain by granting that exclusive?

I think that a couple of factors contribute the confusion so many agent-seeking writers seem to feel on this subject. First, many writers confuse initial interest with a commitment — why would an agent ask to see a manuscript exclusively, they reason, unless they already thought they might want to sign the author?

The short answer: typically, an agent won’t ask for an exclusive (or for pages, for that matter) unless he thinks representing it as a possibility; it is a genuine compliment. However, since agents who ask for exclusives seldom make the request of only one writer at a time, a writer should not assume that his is the only exclusive on the agent’s desk.

If that last bit made your stomach drop to somewhere around your knees, don’t feel blue, or even slightly mauve: the vast majority of writers who have ever been asked for an exclusive peek at their work were under laboring under the same misconception. The temptation to believe the request means more than it actually does is incalculable.

Second, as I mentioned above, aspiring writers agree to an exclusive, they don’t necessarily understand what it actually entails — and usually are either too excited or too shy to ask follow-up questions before they pack off those requested materials. So let’s invest some blog space into going over what granting that solo peek will and will not entail.

Within the context of submission, an exclusive involves a writer agreeing to allow an agent a specific amount of time to consider representing a particular manuscript, during which no other agent will be reviewing it. In practice, both the agent and the writer agree to abide by certain rules:

– ONLY that agent will have an opportunity to read the materials;

– no other agent is already looking at it;

– the writer will not submit it anywhere else;

– in return for these significant advantages (which, after all, pull the manuscript out of competition with other agents), the agent will make a legitimate effort to read and decide whether or not to offer representation within a specified time period, but

– if no time restriction is specified in advance, or if the agent always requests exclusives (yes, such agents do exist), the manuscript may simply be considered on precisely the same time scale as every other requested by the agency.

Is everyone clear on the rules? Be honest, now: they differ quite a bit from what you were expecting, don’t they?

Now that we know what Virginia agreed to do in granting an exclusive to Agent #1, let’s take a gander at her options after she has received a request for materials from Agent #2. If she wants to play by the rules — and she should, always — her choices are three.

If she specified a time limit on the exclusive — which an agent will rarely propose spontaneously; it’s not in his interest — the answer is very simple: if less than that amount of time has passed, don’t send the manuscript to anyone else until it has. On the day after the exclusive has elapsed, she is free to submit to other agents.

What is she to tell the other agent in the interim? Nothing, if the agreed-upon length of the exclusive is reasonable — say, between one and three months. (Three weeks used to be standard, but see remarks above re: backlogs at agencies.) Agents are perfectly used to writers taking some time to revise before submitting requested materials. Virginia’s second agent probably wouldn’t blink twice if she didn’t get back to him before then.

Remember, it’s not as though an agent who requests materials sits there, twiddling his thumbs, until he receives it. He’s got a lot of manuscripts already sitting on his desk — and piled on the floor, and threatening to tumble of his file cabinet, and waiting in Millicent’s cubicle…

Besides, what would Virginia gain by telling him she’d already promised an exclusive to another agent, other than implicitly informing him that she had already decided that if the other Agent #1 offered representation, she would take it? How exactly would that win her Brownie points with #2? Or, indeed, help her at all?

In practice, all waiting on fulfilling the second request means is that Virginia will have an attractive alternative if Agent #1 decides to pass on the manuscript. That’s bad because…?

Oh, wait: it isn’t. Actually, it’s an ideal situation for a just-rejected submitter to find herself occupying. Way to go, Virginia!

Worrying about what might happen to Virginia if Agent #1 doesn’t get back to her within the specified time frame? Relax; she still has several pretty good options: one completely above-board, one right on the board, and the last slightly under it.

First, the high road: about a week after the agreed-upon exclusive expires, Virginia could send Agent #1 an e-mail (not a call), reminding him that the exclusive has elapsed. Would A1 like more time to consider the manuscript solo, or should Virginia send the manuscript out to the other agents who have requested it? Naturally, if he selects the latter, she would be delighted to have him continue to consider the manuscript also.

That’s fortunate, because I can already tell you the answer will be the former. Or — and this has become disturbingly common of late — the answer will be silence, which it’s in a savvy Virginia’s interests to take as the former. (Yes, silence might mean that the agent’s no longer interested, but it might also mean that he intended to answer and forgot. Or that he honestly believes he can get to the manuscript before another agent has a chance to make an offer.) In any case, Virginia has been perfectly above-board here: ethically, she is no longer bound by that exclusive. She should it out to Agent #2.

The writer doesn’t achieve much by taking the high road, usually, other than possibly an extension of the exclusive. The level road is cosmetically similar, but frees the writer more.

Virginia could write an e-mail to the agent, informing him politely that since the agreed-upon period of exclusivity has elapsed, she’s going to start sending out requested materials to other agents. Then she should actually do it, informing Agent #2 in her cover letter that another agent is also considering the work.

That way, she gets what she wants — the ability to continue to market her work — while not violating her agreement with Agent #1. All she is doing is being up front about abiding by the terms of the exclusive.

The slightly subterranean but nevertheless justifiable third option would be not to send an e-mail at all, but merely wait until the exclusive has lapsed to send out the manuscript to Agent #2. She should, of course, inform A2 that there’s also another agent reading it. I don’t favor this option, personally, because despite the fact that Virginia would be perfectly within her rights to pursue it — the agent is the one who breached the agreement here, not the writer — because if Agent #1 does eventually decide to make an offer, Virginia will be left in a rather awkward position.

Enviable, of course, but still a bit uncomfortable.

When an exclusive does not carry an agreed-upon time limit — and most don’t, because writers don’t ask — the ethics are more nebulous, the costs to the writer significantly higher. Sometimes enough so that being asked to grant an exclusive turns out to be an actual liability.

As exciting as a request for an exclusive may be, it does tie the writer’s hands, for precisely the reason Virginia feels conflicted: throughout the duration of the exclusive, the writer agrees not to show the manuscript to any other agent. If other agents are also interested, this can mean a substantial delay in getting the manuscript onto their desks — not to mention the fact that if Agent A offers to represent it, B and C may not see it at all.

In an environment where it often takes months to hear back on a submission, it’s not all that hard to envision a situation where a writer might actually want to say no to an exclusive, is it?

While you’re pondering the implications, I’ll be changing the subject slightly, to underscore a few points. But never fear: I’m going to talk about the perils and escape hatches of the unlimited exclusive tomorrow; it’s too complex to toss off in just a few paragraphs.

For now, let’s concentrate on the kind of exclusives a savvy writer should be delighted to grant. To that end, I want to make absolutely certain that each and every querier and submitter out there understands two things — no, make that three:

1) As flattering as a request for an exclusive is to an aspiring writer, granting it is optional.

2) Since by definition, a writer cannot submit to other agents during the exclusive period — yes, even if the writer queried the others first — it’s ALWAYS a good idea to set a time limit.

3) Since granting it limits the writer’s options, it’s best reserved for situations where one’s top-choice agents are interested in the book.

Why limit it to your favorite picks? Try to think of granting an exclusive as if you were applying for early admission to an Ivy League school: if the school of your dreams lets you in, you’re not going to want to apply to other universities, right?

By applying early, you are saying that you will accept their offer of admission, and the school can add you to its roster of new students without having to worry that you’re going to go to another school instead. It’s a win/win, in other words.

So if the best agent in the known universe for your type of writing asks for an exclusive, you might genuinely want to say yes. But if you have any doubt in your mind about whether Harvard really is a better school for your intended studies than Yale, Columbia, or Berkeley — to mix my metaphors again — you might want to apply to all of them at the same time, so you may decide between those that do admit you.

To put it another way, if you are asked for an exclusive because your work is sought-after, it is up to you whether you would prefer to go steady right off the bat or date around a little. Got it?

If not, I can keep coming up with parallels all day, I assure you. Don’t make me start sending you to past posts.

That doesn’t mean you should necessarily say no to this type of exclusivity request, but if you say yes, set a reasonable time limit on it, so you don’t keep your book off the dating market too long. This prudent step will save you from the unfortunately common dilemma of the writer who granted an exclusive a year ago and still hasn’t heard back.

Yes, in response to that gigantic collective gasp I just heard out there: one does hear rumors of agents who ask for exclusives, then hold onto the manuscript for months on end. Within the past couple of years, such rumors have escalated astronomically.

Set a time limit. Three months is ample. (And no, turning it into three weeks will almost certainly not get your manuscript read any faster. This is no time to be unreasonable in your expectations.)

No need to turn asking for the time limit into an experiment in negotiation, either: simply include a sentence in your submission’s cover letter along the lines of I am delighted to give you an exclusive look at my manuscript, as you requested, for the next three months.

Simple, direct — and trust me, if the agent has a problem with the time you’ve specified, he’ll contact you to ask for more.

Of course, protecting your ability to market your work isn’t always that simple: negotiation is not possible with the other type of exclusive request, the kind that emerges from an agency that only reviews manuscripts if no one else is; the writer is not offered a choice in the matter. Consequently, a request for an exclusive from these folks is not so much a compliment to one’s work (over and above the sheer desire to read some of it, that is) as a way of doing business.

In essence, exclusive-only agencies are saying to writers, “Look, since you chose to query us, we assume that you have already done your homework about what we represent — and believe us, we would not ask to see your manuscript if we didn’t represent that kind of writing. So we expect you to say yes right away if we make you an offer.”

Noticing a homework theme in all of these unspoken assumptions? Good. Let me pull out the bullhorn to reiterate: because agents tend to assume that any serious writer would take the time to learn how the publishing industry does and doesn’t work, querying and submitting writers who don’t do their homework are significantly more likely to get rejected than those who do.

Okay, bullhorns down; back to the issue at hand. Why might an exclusive submissions policy be advantageous for an agency to embrace?

Well, for one thing, it prevents them from ever having to experience the fear associated with the first type of exclusive request. If you send them pages, they may safely assume that you won’t be e-mailing them a week later to say, “Um, Agent Q has just made me an offer, slowpoke. I still would like to consider your agency, so could you hurry up and finish reading my manuscript so you can give me an answer? As in by the end of the week?”

Okay, so you wouldn’t really be that rude. (PLEASE tell me you wouldn’t be that rude.) But let’s face it, agents who don’t require exclusive submissions do receive these types of e-mails fairly often: nervous writers often assume, mistakenly, that they should be sending agents who have their manuscripts constant updates. And agents hate the kind of missive mentioned in the last paragraph, because nobody, but nobody, reads faster than an agent who has just heard that the author of the manuscript that’s been propping up his wobbly coffee table is fielding multiple offers.

Agencies who demand exclusivity are, by definition, unlikely to find themselves in an Oh, my God, I have to read this 400-page novel by tomorrow! situation. After even the third or fourth panicked all-nighter, exclusives might start to look like a pretty good policy.

Increased speed is the usual response to multiple offers, note. Since people who work in agencies are perfectly well aware that turn-around times have been expanding exponentially of late, the mere fact that other agents are considering a manuscript isn’t likely to affect its place in the reading queue at all.

What does the writer get in return for agreeing not to submit to others for the time being? Not a heck of a lot, typically, unless the agency in question is in fact the best place for his work and she would unquestionably sign with them if they offered representation. But if one wants to submit to such an agency, one needs to follow its rules.

Happily, agencies that maintain this requirement tend to be far from quiet about it. Their agents will trumpet the fact from the conference dais. Requires exclusive submissions or even will accept only exclusive queries will appear upon their websites, in their listings in standard agency guides, and on their form replies requesting your first 50 pages.

(Yes, in response to that shocked wail your psyche just sent flying in my general direction: positive responses are often form-letters, too, even when they arrive in e-mail form. I sympathize with your dismay.)

If exclusives-only agencies had company T-shirts, in short, there would probably be an asterisk after the company’s name and a footnote on the back about not accepting simultaneous submissions. If they’re serious about the policy, they’re serious about it, and trying to shimmy around such a policy will only get a writer into trouble.

Do I feel some of you tensing up again? Relax — agencies with this requirement are not very common.

Why? It limits their querying pool. Because they require their potential clients to bring their often protracted agent search to a screeching halt while the submission is under consideration, such agencies are, in the long run, more time-consuming for a writer to deal with than others. As a result, many ambitious aspiring writers, cautious about committing their time, will avoid querying agencies with this policy.

Which, again, is a matter of personal choice. Or it is if you happened to notice before you queried that the agency in question had this policy.

Do check their T-shirts in advance, though, because I assure you, no one concerned is going to have any sympathy for a writer complaining about feeling trapped in an exclusive. They’ll just assume that she didn’t do her homework.

Tomorrow morning, I shall discuss other aspects of this particular dilemma. In tonight’s 8 pm post (hey, I need a bit of time to recover after physical therapy), it’s back to query example analysis. In the meantime, keep up the good work!

Querypalooza, part XXV: homework — gotta love it? Must I?

dog_ate_my_homework_shirt

It’s going to be a comparatively short one this evening, I’m afraid, campers: the apprehensions I expressed in this morning’s post about the length of the recovery time I would need after today’s physical therapy session turned out to be exceptionally well-founded. (For those of you new to the Author! Author! community, my car was the meat in a pile-up sandwich at the end of July: thus the PT. But also thus my having the enforced leisure time to post several times per day during Querypalooza. The accident giveth; the accident taketh away.) I’m just exhausted; thus the later-than-usual posting.

On the bright side, that puts me in precisely the right frame of mind to appreciate how most queriers feel when they’re trying to work up energy to send out Query #19 right after Rejection #18 arrives, doesn’t it? My sympathies on how hard it is to pick yourself up, dust yourself off, and proceed to the next name on your agent list right away, but trust me, the longer that rejection sits on your desk, the harder it will be to work up energy to do it at all.

Don’t give yourself time to talk yourself out of sending the next one. Keep pressing forward. Remember, the only manuscript that stands no chance of interesting an agent and getting published is the one that sits in a drawer, perpetually unqueried.

Speaking of pressing forward, as we have been moving through this long series on querying and submission — which admittedly, probably feels longer to me than to you; writing 25 posts in 11 days has caused me to wilt a trifle — you may have noticed that I keep re-using a key phrase. I have been encouraging savvy writers to do their homework on individual agency guidelines before they send off a query; I’ve pointed out that this or that faux pas just screams at Millicent the agency screener that the queriers who commit them have not done their homework; the single best means of figuring out a book’s marketing category is — wait for it — for writers to do their homework about what similar books are currently on the market.

I’m not the only querying guru fond of this phrase, as it happens. You can’t throw a piece of bread at a writers’ conference without hitting an agent, editor, contest judge, or writing coach loudly deploring just how few of the aspiring writers they meet seem to have do their homework before querying, submitting, pitching, entering a contest, or anything else that would require putting ink on paper and handing it to somebody in a position to evaluate it professionally.

Were all of these people kids who just adored homework, begging their teachers for more and more of it? Well, I can picture Millicent begging her English teacher for more of those nifty extra credit assignments (as I did growing up, I must confess), but otherwise, most of these homework-pushers were probably not all that fond of it themselves.

What makes me think so? Listen to the way this advice is almost invariably phrased: the aspiring writer should do the homework, not the person giving the advice. The advice-giver doesn’t have to: he already knows the ropes.

Why is this phrase so ubiquitous in professional reader circles? Well, not being a mind-reader, I can’t say for certain what each and every speaker who spouts it is thinking, but I can hazard a guess: it probably stems from the fact that a good half of the queries any agency receives are so unprofessionally put together and worded that they might as well be billboards declaiming THIS ASPIRING WRITER DID NOT TAKE THE TIME TO LEARN HOW AGENCIES WORK BEFORE POPPING THIS INTO THE MAIL.

“Half?” a good quarter of you ask, gulping. “Seriously, that many?”

Actually, most of the agents I know place the percentage closer to 60% and rising. Why might it be going up? Again, I don’t profess to be a mind-reader, but I’ll take a crack at an answer: with the rise of the Internet, it’s not only become much, much easier to generate a list of who represents what kind of book; with the relative ease of e-mailed queries, it’s become substantially less expensive and time-consuming for an ambitious non-homework-doer to query 75 agents in a weekend.

Often, unfortunately, with missives like the charmer below. Like so many present-day generic queries, this one has the agent’s name and address mail-merged into the top, to give it the appearance of a personalized letter.

terrible query

Don’t believe that this is a representative sample? Actually, you’re right: this letter is spelled far too well.

I would hope that by this late point in Querypalooza, I would not need to elaborate on what’s wrong with this query. (Arial Black 14 point type? Please!) Obviously, it contains none of the required elements but the title, so its chances of charming Millicent into reading so much as a syllable of the attached manuscript are approximately nil. (And she wouldn’t even read the query to know how bad it was if she worked at one of the many, many agencies that does not accept unsolicited submissions — Resentme is really racking up the instant-rejection points here, isn’t he?)

Clearly, this writer has not done his homework: he doesn’t know what a query letter is supposed to do, other than act as an introduction to a stack of paper. Yet even if by some miracle Millicent decided to look past this query’s complete lack of requisite information, writing style, and professional presentation, this writer still could not possibly receive any benefit from having sent this query. Any guesses why?

If you immediately cried out, “For heaven’s sake, Anne, the guy forgot to include his contact information!” you have more than earned your extra credit points for the day. Even homework-doing writers forget to include these salient details all the time — a genuine pity, because when Millicent unearths a truly professional-looking query for an interesting book of the variety her boss typically represents in a day’s mail, she gets excited about it. How sad, then, if she has no way to convey that excitement — or a request for pages — to the person who wrote it.

A small forest of raised hands just sprouted out there in the ether. “But Anne,” the puzzled masses shout with one voice, “I only query via e-mail. So I don’t have to worry about this contact information stuff, right? All Millicent has to do to contact me is hit REPLY.”

Well, technically, yes, puzzled masses — if she happens to make up her mind while the e-mail is still on her screen. (Oh, your finger has never slipped while you were scrolling through e-mails, accidentally deleting something you wanted to keep?) And if she is empowered to ask for pages without consulting a higher-up — which may not be the case yet, if she just started her new screening gig, say, immediately after Labor Day. If she is required to forward the queries she liked up the ladder, her supervisor’s hitting SEND would shoot the missive back to her, not to you.

But none of that is the primary reason every query, every query packet, and every submission packet should include the sender’s full contact information, including phone number, mailing address, and e-mail address. You should do it because you don’t want Millicent to have to waste even a moment thinking, oh, didn’t this writer remember to tell me how to get ahold of her? Didn’t she do her homework?

Speaking of the perils of not doing one’s homework, did you catch the other omission that would instantly cause Millicent to grind her teeth and cry, “This is a form letter! Resentme has probably sent this to every agent in North America within the last 24 hours. Next!”

Any guesses? How about the fact that the letter is not dated, presumably so the sender can reuse it in perpetuity?

Seriously, this is a classic agents’ pet peeve — precisely because it’s an extremely common time-saving technique for all of the Resentmes out there. Or at least it was back when lazy aspiring writers had to rely upon Xerox machines, rather than just hitting the print key repeatedly or SEND, to wallpaper New York with completely generic queries.

Why does the very sight of a generic query make Millicent’s fingertips itch to clutch a form-letter rejection? Well, for starters, they make her job more difficult: generic queries virtually never give her any hint about (a) the book in question’s category (so she will have to guess whether it falls into one that someone at her agency actually represents), (b) why the writer thinks her boss would be a good fit for it (since a generic query is intended for every agent’s eyes, it cannot afford to be specific), and/or (c) what might make this book marketable (because that would require the querier to do a bit of, you guessed it, homework).

So can you really blame her for leaping to the conclusion that the sender just didn’t do his homework? Or for assuming, as most professional readers would, that a writer who didn’t do his homework about how to write a query probably didn’t do his homework about how to format a manuscript, either? Even in an agency already resigned to explaining how the publishing industry does and doesn’t work to first-time authors, a non-homework doer would stand out an unusually energy-sapping client: he doesn’t even know enough about the ropes of the industry to know that he should learn how to climb them.

The second reason that obviously generic queries tend to engender such universally negative reactions amongst screeners — other than the fact that they’re often phrased as demands for attention, rather than requests for assistance, that is — lies in human nature. No one likes to be treated as if she were a service-providing machine. Good agents have a right to be proud of what they do: they help bring great writing (and great writers) to publication.

So what’s wrong with their appreciating queriers who have taken the time to find out about what they have sold in the past more than those who address them as though any agent were as good as any other? Or preferring queriers who phrase their requests politely, in a query that deliberately speaks to the agent’s individual interests, over those who are quite clearly just trying to hit as many agencies in as short a time as possible?

Why should we blame them, in short, for preferring writers who have obviously done their homework to those who equally obviously have not?

The problem is, it’s getting harder to tell the difference. Ten years ago, there was a lot less querying advice available upon demand. Today, anyone with the minimal technical ability to perform a Google search of the word query might well find within just a few clicks a prototype that avoids the faux pas above entirely.

The result: it takes more time to screen queries now — and if you think that those of us who give online advice on the subject haven’t caught some heat for that, think again.

Oh, the truly bad generic queries are as bad as they ever were; there are, fortunately for Millicent’s desk-clearing rates, still many, many aspiring writers who evidently do no homework at all. However, they now make up a lower percentage of queries, since there are so many passable prototypes floating around the Internet. Pretty much anyone can find a template into which he can simply plug his information instead of writing a truly unique query letter from scratch.

So what ends up on Millicent’s desk on any given is 150 letters rather like this:

mediocre query

with perhaps one like the following somewhere in the middle of the stack:

nearly good query

Both are generally passable by prevailing wisdom standards, right? Millicent actually does have to read a bit closer in order to separate the wheat from the chaff.

Please tell me, though, that it was clear to you why the second was better. Competent told Millicent why she picked this particular agent (complimenting a current client’s book is always a classy touch), described her premise well, and listed a couple of legitimate credentials for this particular book. Perhaps her book’s title was a trifle derivative of the existing client’s, but overall, this query did what it needed to do.

The first example, sadly, did not. True, Sadie did open the first with an eye-catching hook statement (and not a bad one, either), but she made Millicent guess the book category — probably because Sadie wasn’t sure of it herself. She’s also left Millie to guess what her qualifications are to write this particular book. And what on earth does a collection of insights mean, anyway? It isn’t even clear from this query whether what’s being offered is a how-to book for living with a food restriction, a quote book, or an illness memoir.

In short, it would be pretty obvious to a careful reader which writer had done her homework and which hadn’t.

However, if Millicent happened to be having a bad day — and who is more entitled, really? — both of these writers would have ended up holding a form-letter rejection from this agency. Did anyone happen to spot the notorious agents’ pet peeve in Competent’s first paragraph that might have caused our Millie to choke irritably on her too-hot latte and reach gaspingly for the form-letter pile?

No one could blame you if you missed it, because it’s quite subtle: Competent referred to her book as a fiction novel. Technically, this is redundant; all novels are fiction, by definition.

Which is why, in case anybody had been wondering, professional writers often take a moment or two to answer the ubiquitous question, “Oh, you’ve just finished a novel? Fiction or nonfiction?” Like everyone else even vaguely affiliated with the publishing industry, we have to tamp down our knee-jerk response: there’s no such thing as a nonfiction novel, silly!

Actually, the epithet at the end of that thought is usually quite a bit harsher, but this is a family-friendly site.

As I mentioned in passing earlier in this series, fiction novel is not the only phrase likely to provoke this reaction. So is true memoir. Or, perversely, sci-fi novel instead of science fiction novel.

Why the last one? Literary history, my dears: science fiction and fantasy had a hard time getting taken seriously as literature. That prejudice extends practically to this very moment: the first science fiction author to be included in the prestigious Library of America series was my old friend Philip K. Dick. In 2007, more than 25 years after his death.

The literary world’s slowness to embrace one of the great literary genres frequently used to take the form of insults aimed at SF writers. As late as the early 1980s, literary-voiced science fiction and fantasy was still routinely being dismissed in mainstream literary circles as just sci-fi. As in, “Oh, I never read sci-fi; that’s kid’s stuff.”

Historically, then, it’s been a matter of respect to refer to the category either by its full name, science fiction, or SF. So from the perspective of a Millicent who works at a science fiction-representing agency, an aspiring writer who refers to his own writing as a sci-fi novel clearly hasn’t done his homework about his own chosen book category.

Competent did do something clever, though: for an agent whom one has not had the opportunity to hear speak at a conference, read an article or blog authored by, or come up with some other excuse for picking him out of an agents’ guide, bringing up a current client’s most recent publication is a dandy justification. As a bonus, up-to-date client lists are almost always available on agency websites.

I just mention that for the benefit of those of you who might not have time to do much homework.

Let’s face it, these days, many, not most, aspiring writers decide whom to query not through extensive market research about who is selling what in their chosen book categories, but by plugging a book category into a search engine and sending a query to the first name that it spits out. Or first 25 names. Or, in some cases, all of ‘em.

I’ve already spoken enough about the advantages of personalizing one’s query to match each individual agent’s expressed preferences, literary tastes, and sales track record that I shall not take up blog space today by commenting again upon the strategic wisdom of this method of query list generation. Suffice it to say that I hope those of you who have followed Querypalooza from the beginning looked at that paragraph above and immediately muttered, “Wow, 25 agents. That’s going to be days of background research,” rather than, “There’s a search engine that would spit out more than 25 names for my list? Great — I’ll send out another 50 generic queries tomorrow.”

Normally, I would take issue with that last statement, energetically pointing out the many potential pitfalls into which a one-size-fits-all querying strategy is likely to lead a writer who — chant it with me now — hasn’t done his homework. But I’m very tired.

Besides, you’re intelligent people: you already have the tools to analyze the qualitative difference between a generic query and a well-personalized one yourself. Compare the following, for instance, with the examples above. All were written to be sent to the same agent, and all of the queriers had access, via the Internet, to precisely the same information about her.

good query2

Notice anything as you cast your eyes over these examples? Perhaps that what elevated the last two’s opening paragraphs was a single reference each to work the agent had done in the past? Just how long do you think it took either of those writers to dig up those tidbits on the agency website?

Word to the wise: the amount of homework required to personalize an already-solid draft query is not particularly extensive. Nor is the imperative to check each agency’s website or guide listing for specialized submission instructions especially onerous. It honestly is worth every second it takes.

Tomorrow morning, I shall wrap up our discussion of simultaneous submission, followed by a few more illustrative examples of query dos and don’ts tomorrow evening. Keep that dog far, far away from your homework, campers, and keep up the good work!

PS: t-shirts bearing the cute image at the top of this post are for sale at Fashionably Geek.

Querypalooza, part XXII: slicing the pie attractively and stuffing it in a box. Or envelope. With a SASE.

slice of pieslice of pie 5slice of pie 6
slice of pie4slice of pie2slice of pie3

After last night’s rather depressing little post on how a relatively tiny tone adjustment can make the difference between a winning query letter and one that — how shall I put this? — does not tend to inspire confidence in Millicent the agency screener, it’s rather a relief to be winging our way back to presentation and packaging, isn’t it? This morning, I’m going to be picking up where we left off yesterday morning, talking about how a savvy writer should respond to a request for a partial manuscript.

A partial, for those of you new to the term, is a manuscript excerpt of a length specified by its requester — an agent, usually, although if an editor is considering buying the rights to one of her already-acquired authors’ next book before it is finished (and thus preventing it from being subject to bidding from other publishers), she may ask for a particular number of pages or chapters.

How writers who have not yet landed agents typically encounter a partial is after a successful query or pitch. Rather than requesting the entire manuscript, the agent (or, more commonly for queries, the agent’s Millicent) will say something like, “Send us the first 50.” Then, if they like what they see in those opening pages, they will request either a longer piece (as in, “Send us the first 100.”) or the full manuscript.

The lengths of partials vary by agency — 50 pages, the first three chapters, and 100 pages traditionally being the most popular options — but a partial will always begin on page 1. Which means, in practice, that if you’re first told to send the first three chapters and later asked for the first 100, the first submission packet might contain pp. 1-62, but the second would invariably contain pp. 1-100.

Why? Well, weeks or months might pass between the time Millicent finished reading the first submission and sat down to enjoy the second. You wouldn’t expect her just to pick up where she left off last time, would you? She reads far, far too many manuscripts to remember the details of even one she liked two months ago.

But I’m getting ahead of myself, amn’t I? Before I delve into the rather intense implications of that last paragraph, let’s make sure we’re all on the same page, so to speak. How do the requested pages of a partial differ from the pages an agency’s website might say queriers should include with their letters?

Glad you asked. You will be, too, I suspect.

REQUESTED MATERIALS — and well, everything else
To be absolutely clear, I’m not talking about sending pages to an agency whose guidelines specify that queriers should include the first chapter, a few pages, or a synopsis with a query — all of these would, in the industry’s eyes, be unsolicited materials. Partials are always requested materials, meaning that a specific agent asks an individual writer to send (usually by regular mail) a predetermined number of pages.

Yes, yes, I know: it’s a bit counter-intuitive that a blanket statement in an agency’s submission guidelines that any agent currently operating under its roof would like to see certain materials from every querier doesn’t constitute solicitation, but according to the logic of the industry, it doesn’t. A list of what should go in a query packet does not a personal solicitation of even those same materials make.

Why am I raining on the partials parade by mentioning this up front, you ask? Because the consequences of confusing solicited and unsolicited manuscripts tend to be very, very high for the writer who blithely mails off the latter. So let’s run over the difference in a touch more detail, shall we?

A solicited submission consists of manuscript pages that an agent is waiting to see, usually following a successful pitch or query. An unsolicited submission consists of a stack of manuscript pages from a writer who has not yet been personally asked to send anything.

Ne’er the twain shall meet, my friends. If an agency or small publishing house’s submission guidelines do not SPECIFICALLY state that it wants to see pages, sending unsolicited materials almost universally results in those pages being rejected immediately, unread.

Continuing that logic, when an agency’s guidelines say something like include the first chapter, that should not be read as an assurance that every first chapter sent to it will be read — which is, let’s face it, precisely what the vast majority of queriers believe such guidelines to be promising. But reading the entire contents of every single query packet would be highly unusual, and not very efficient: as we have been discussing for much of the summer and shall be again later this week, most submissions contain rejection triggers on page 1. Sad, but true.

Only if Millicent finds the query letter compelling will she read any of the attached materials at all, which has even more drawbacks for the querier than might at first be apparent. Think about it: why would an agency want to see an unsolicited writing sample — which is, effectively, what any pages in a query packet constitute — with a query?

To save overall processing time, of course: in the long run, it’s significantly less time-consuming for Millicent to be able to check those opening pages for rejection triggers while the query is still in her hand. How so? Well, the alternative — responding to the query with a request for a partial, waiting until it arrives, waiting until the submission packet works its way to the top of the reading pile, then scanning the opening pages for rejection triggers — eats up both the agency’s time and space, yet 98% of the time, yields precisely the same result.

Thus, from the rejected writer’s point of view, the primary difference between mailing a query packet containing that unsolicited first chapter and sending off just the query, waiting for a response, receiving a request for a partial, dispatching it, and hearing back in the negative is speed. While rapid turn-around is really only a plus if the answer is yes — and even then, the best possible outcome from a query packet is a request for the full manuscript, not an offer of representation.

Oh, hadn’t I mentioned that an agent’s accepting a client on a partial alone is practically unheard-of? That agency whose guidelines thrilled you by saying you could send 50 pages with your query will want to see the rest of your book before making up its mind about your writing, after all.

Do I spot some tears trembling in eyes reading this? “But Anne,” those who have been favoring agencies that allow page submission with queries point out, and who could blame them? “I thought — well, never mind what I thought. But there’s still a benefit to the querier in sending those unsolicited materials if the agency says it’s okay, right? I mean, if Millie likes my query, she can fall in love with my writing on the spot. So from my perspective, this kind of query letter is quite a bit less time-consuming, too: it gets me to the full manuscript request stage that much quicker.”

Potentially — but the accepted querier’s gain in speed is bought at the cost of the rejected querier’s not knowing whether her packet got rejected due to something in the query letter or in the enclosed manuscript pages. Even if Millicent did scan the attached pages before rejecting the packet, the writer will almost certainly never find that out. Few US agencies give specific rejection reasons anymore (yes, that missive expressing regret that I just didn’t love this enough to feel confident trying to place it in the current competitive market was a form letter), so the more materials in the query packet, the more the rejected querier is left to speculate on what needs to be revised.

I’m not bringing all of this up to depress you (although I recognize that may be the effect) or to discourage anyone from querying any agency that asks for writing samples up front. It’s just important to recognize that those pages are in fact writing samples — and thus unsolicited submissions, not requested materials.

Expect them to be treated accordingly. Believe me, the querying and submission process will be easier on you that way.

Everyone clear on the distinction between requested and unsolicited pages? Okay, here’s a pop quiz, just to be sure: why is a partial invariably a solicited submission? (For bonus points, work into your answer the magic words a savvy submitter always writes on the outside of an envelope or places in the subject line of an e-mail bearing the partial to an agent.)

If you immediately leapt to your feet and shouted, “By jingo, a partial is a solicited submission by definition, because a partial is the precise number of pages the agent in question asked to see,” pat yourself on the back three times. If you took a deep breath and added, “And I would never dream of sending any manuscript, partial or otherwise, that an agent or editor had asked to see without whipping out my trusty black marker and writing REQUESTED MATERIALS in 2-inch-high letters on the front of the envelope and/or in the subject line of the e-mail,” award yourself another couple of hearty congratulatory slaps.

Then fling yourself onto the nearest chaise longue and take a few nice, deep breaths. That lulu of a second answer must have used up every cubic millimeter of oxygen in your lungs.

Now that you’ve caught your breath, shall we remind the rest of the class about why a savvy writer always scrawls REQUESTED MATERIALS on a submission? The answer to this one’s as easy as pie: so the requested materials can’t possibly be mistaken for an unsolicited submission.

That, and so those pages the agent asked to see will end up on the right end of Millicent’s desk — or, at a large agency, on the right Millicent’s desk, period. As painful as it may be for aspiring writers to contemplate, submissions can and sometimes do get misplaced; good labeling renders that dreadful eventuality less likely.

(It’s less painful for agented writers to contemplate, typically; most of us have already lived through the trauma of having a manuscript go astray. A certain agency that shall remain nameless as long as I remain signed with them not only lost one of my manuscripts back in my submitting days; it sent me another writer’s rejected manuscript in my SASE. They were quite apologetic when I returned it to them, along with a note suggesting that the author might be a better recipient for it.)

Oh, did the implication that submitting electronically might require some different steps catch you off-guard? Let’s rectify that with all deliberate speed.

Submitting your partial via e-mail
Caution: all of what I’m about to say in this section refers to electronic submission of requested materials, not unsolicited ones. For guidance on sending a query packet by e-mail, check each individual agency’s website for specific guidelines. (Had I already mentioned that every agency has its own set of expectations and preferences?)

When submitting requested materials via e-mail — a route a savvy writer takes only when an agent specifically requests it; even at this late date, many agencies do not accept electronic submissions at all, even if they accept e-mailed queries — include your partial as a Word attachment. (As much as some writers may prefer other word processing programs, Word is the industry standard. For another workable alternative, please see helpful reader Jens’ recent comment on the subject.) If you work on a Mac, make sure to check the Send Windows-friendly attachments box; most agencies operate on PCs, and not particularly new ones at that.

You want the agent of your dreams to be able to open your document, don’t you? Millicent tends to be very, very cranky when she can’t open an attachment, and even at this late date, few NYC-based agencies employ an in-house computer expert. So the sooner any writer gets used to the idea that any computer compatibility problems are likely to be considered the writer’s problem, not the agent’s, the happier your working life will be.

Speaking of difficulties opening files — or, as Millicent likes to call them, “what happens when writers don’t know what they’re doing” — it’s also an excellent idea for those working on the newest generation of Word to send the document in an older version. Specifically, send it as .doc file (Word 97-2004), not as a .docx file (anything more recent). The Save As… option under the FILE menu will allow you to make this switch easily.

Yes, I know it’s 2010. Try explaining that to a Millicent who’s stuck working on a decade-old PC that’s running a 2003 operating system — and trying to upload a submission onto her boss’ 2009 Kindle. Make her life easier.

If you are submitting requested materials via e-mail, use the body of the e-mail for your cover letter, but include any additional requested materials as separate attachments. In other words, unless the agent actually asked you to combine elements or place the whole shebang into the body of an e-mail (rare, but it happens; agents are as reluctant to download viruses as anybody else), the author bio should not be in the same document as the partial, and Millicent should be able to open your synopsis without having to scroll through the first 50 pages of your manuscript.

The sole exception: include your title page in the partial’s file, not as a separate document. Or, to put it another way, the title page should be the first page in the partial document, followed by the first page of text. Remember, though, that the title page should neither be numbered nor carry a slug line:

Austen title P&P2

Unlike the first page of text — or any other page of text, for that matter:

austen-opener-right

Is that wheezing sound an indicator that those of you who meticulously constructed your title pages as separate documents have begun to hyperventilate? Not to worry — adding your title page to your partial file is as easy as copying it, pasting it into the beginning of the partial, and adding a page break. No fuss, no muss, and very little bother.

And yet the wheezing continues. “But Anne,” a few of you gasp, “if I send the title and the body of the partial in the same Word document, won’t the title page automatically have a slug line — and be numbered, too?”

Not necessarily — but there is a trick to it. Under the FORMAT menu, select Document, then Layout. Here, select the Different First Page option, then click OK. That, as the option’s name implies, will give your first page a different header and footer than the rest of the partial. After that, it’s simply a matter of placing the slug line in the header for the first page of text.

Before you have to waste breath asking, allow me to add: in order to prevent Word from counting the title page as page 1 and the first page of text as page 2, use the Format Page Number option under VIEW/Header and Footer to set the Start at… number to zero. Voilà! The first page of text is now page 1!

Hey, what did you mean, any additional requested materials?
Just as some agencies’ guidelines call for pages to be included in a query packet and some do not, some partial-requesting agents ask writers to slip additional materials into a submission packet. Obviously (and I do hope that it is indeed obvious to you by this point in our discussion), you should not include any extra materials unless the agent asks for them — but it never hurts to have any or all of the following on hand at querying time, just in case somebody requests one or more of them.

To continue the lengthy tradition that I started a couple of days ago — ah, those were happy times, were they not? — let’s run through the most popular additions in the order they should appear in a hard-copy submission packet:

1. Cover letter

2. Title page

3. The requested pages in standard format.

4. Synopsis, if one was requested, clearly labeled AS a synopsis.
Here again, terminology may not be the writer’s friend. With fiction or memoir, when an outline is requested, they usually mean a synopsis, not an annotated table of contents of the kind one might find in a book proposal. For nonfiction, however, an outline pretty much always means an annotated table of contents.

Most of the time, though, what an agent will ask to see for any types of book is a synopsis: a 1-5 page (double-spaced) overview of the basic plot or argument of the book.

If you don’t already have one handy, or if you’re not happy with the one you have, make sure to turn back in on Thursday, September 23rd for the gala opening of Synopsispalooza! (Hey, you asked; I listened.)

5. Marketing plan, if one was requested.
These were all the rage a few years ago for both fiction and memoir, but since the economy slowed down, they seem to have fallen out of favor as a submission-packet request, especially for partials. But just in case you get asked to produce one, a marketing plan is a brief (2-5 pages, double-spaced) explanation of who the target audience is for a particular book, why this book will appeal to those readers, and what you — not the publishing house’s marketing department, but YOU, the author — will do in order to alert potential readers to that appeal.

Sound familiar? It should –it’s an expanded version of the target audience and platform paragraph of the query. There are also entire sections of the book proposal devoted to these very subjects. That’s where fiction agents got the idea.

If a first-time novelist happens to have a terrific platform for the book she’s writing — if she’s the world’s leading authority on drive-in movie theatres, for instance, and her novel happens to be set in one — an agent may well wish to tuck a marketing plan that talks about all the lectures on drive-ins (and in drive-ins) the author is going to be giving over the next couple of years.

As I said, though, it’s largely fallen out of fashion for fiction. But let me turn it around to you: have any of you novelists been asked to provide marketing plans with your submissions lately? If so, let me know, and I’ll run a brief series on how a novelist might go about pulling one together.

6. Author bio, if one was requested.
An author bio is a one-page (double-spaced) or half-page (single-spaced) plus photo account of the submitting writer’s professional credentials. Typically, when an agent submits a manuscript or book proposal to editors, the author bio is the last page in the stack of paper.

Since author bios are far from easy to write, I always recommend that aspiring writers construct them well in advance, so they have a great one on hand to tuck into the submission packet. I suspect that I’m going to yield to those nagging voices in the ether and launch Authorbiopalooza immediately after I put Synopsispalooza to bed. Stay tuned.

7. A SASE big enough that everything you’re sending the agent can be returned to you
Out comes the broken record again: always use stamps, not metered postage, for the SASE.

“But Anne,” my formerly-wheezing readers point out, and rightly so, “isn’t the whole point of this mini-series to address the specific challenges of the aspiring writer who hasn’t been asked to send the entire manuscript? Correct me if I’m wrong, but wouldn’t the first three chapters of most manuscripts fit into a 10″ x 17″ Manila envelope?”

You are far from wrong, ex-wheezers: a nice, crisp Manila envelope is just the thing for submitting a partial. Fold a second envelope in half and poke it into the first as the SASE.

8. Optional extras.
These days, even if a writer submits requested materials via regular mail, she will probably receive a positive response via e-mail. (That will probably be a form letter, too, but you’ll mind it less.) However, if you want to send a second, business-size envelope SASE as well, to make it easy for Millicent to request the rest of the manuscript, place it at the bottom of the packet (and mention it in your cover letter.)

Since the vast majority of agencies are congenitally allergic to submitters calling, e-mailing, or even writing to find out if a manuscript actually arrived — check the agency’s website or guide listing to be sure — it’s also a fair-to-middling idea to include a self-addressed, stamped postcard for the agency to mail to you to acknowledge receipt of the manuscript. As I mentioned the other day, to generate a chuckle in a hard-worked Millicent, I always liked to send a SASP that looked like this — although with a stamp attached, of course:

Don’t worry about this causing trouble; it doesn’t, provided you do it courteously, and you will have proof that they received it. This is important, because as I MAY have mentioned, manuscripts do go astray from time to time.

Want to get the same information without running the risk that a witty postcard won’t elicit a chuckle? Pay a little more at the post office for the Delivery Confirmation service; they’ll give you a tracking number, so you may follow your submission’s progress through the mail.

What you should most emphatically not do is send your submission via a mailing service that will require someone at the agency end to sign for the packet. Although this would obviously be the best proof, should you ever need it, that the manuscript did in fact arrive, signature-requiring packages fall under the rubric of Millicent’s most notorious pet peeves — why, she reasons, should she (or the guy in the mail room) have to take time out of her (or his) busy day just because some writer is nervous?

9. Pack it all in your Manila envelope and write REQUESTED MATERIALS on the front.
Straightening up the stack of paper will minimize the possibility of in-transit mutilation, incidentally. If the envelope you have selected is a tight fit — snug enough, say, that the pages might get wrinkled in the stuffing-in process — for heaven’s sake, find yourself a larger envelope. As we’ve discussed, it’s in your interest for it to arrive pretty.

Oh, and while I have your attention, this seems like a dandy time to haul out the broken record player again. (You’d thought you’d seen the last of it, hadn’t you?)

broken-recordNo matter how many pages or extra materials you were asked to send, do remember to read your submission packet IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD before you seal that envelope. Lest we forget, everything you send to an agency is a writing sample: impeccable grammar, punctuation, and printing, please.

Tomorrow morning, we’ll be wrapping up this discussion of partials via a quick tour of the major mistakes aspiring writers tend to make in constructing their submission packets. Meanwhile, adhering to our recent packaging/content post alternation plan, tonight’s 8 pm PST post will be devoted to another round of examples of good and less-good queries.

Until then, slice that pie and pack it for traveling nicely; the extra time to package it professionally honestly is worthwhile. Keep up the good work!

Querypalooza, part XXIII: when the going gets tough, the tough get…wait — what do you mean, they wanted 50 CONSECUTIVE pages?

thescream

My apologies for breaking up that interesting submission practicalities in the morning/query composition in the evening rhythm we’d had going here for the last few days of Querypalooza. I had fully intended to sit down and write another example-stuffed post on the subtle differences that frequently separate a successful query from one less likely to generate a request for pages, saving the partials-related information below for tomorrow morning.

A few hours ago, however, I received some very bad news about a blog-related situation I absolutely had to drop everything and correct right away. It ate up much of today’s writing time. Fortunately, I already had this post written: I had intended to deal with partials at the end of last week, before I got carried away by excitement over generating full query examples.

So I decided that it would make more sense to post it now, rather than writing frantically into the wee hours on a content-related post. That way, we all get to bed earlier, and the post quality will almost certainly reflect my bad day less. (Case in point: when I did try to generate examples this evening — surprise, surprise — the storylines all seemed to relate to this afternoon’s crisis. Not really fair to you, that.)

Last time, I wrapped up my advice on the assembly and packaging of a requested partial with some advice long-time readers of this blog MAY have heard before:

broken-recordNo matter how many pages or extra materials you were asked to send, do remember to read your submission packet IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD before you seal that envelope. Lest we forget, everything you send to an agency is a writing sample: impeccable grammar, punctuation, and printing, please.

Sometimes, one’s own weary peepers are not up to the job — and with good reason. If you’ve been up half the night printing out those pages the agent of your dreams requested yesterday, so you may pop them in the mail first thing tomorrow, chances are that you’re going to be more than a little stressed out and tired by the time you get around to proofreading.

Heck, you may even be so longing for your pillow’s sweet, sweet embrace that you find yourself sorely tempted — dare I say it? Apparently, I do — to blow off this necessary step and seal the envelope. Or hit the SEND key.

That would be a bad idea, and not only because even a cursory once-over might have caught that missed word in the middle of the second paragraph of your first page. You know, the one left over from your third revision, when you decided your opening needed more action. (You haven’t read it in hard copy since you made that change, have you? Too bad; Millicent the agency screener was kind of liking that scene — but she knows from experience that a revision-hangover typo on page 1 is probably indicative of a Frankenstein manuscript full of similar half-made changes.)

It would be an equally bad idea to send out a query packet without last-minute proofreading, and not only because then, you might have noticed that you eliminated some grammatically-necessary punctuation when you cut out a sentence because it made your letter longer than a single page. (See parenthetical logic in previous paragraph for the probable conclusion. Hey, I don’t call them Frankenstein queries for nothing: this easily-identifiable type of revision residua might as well be waving a white flag at Millicent, shouting, “Hey, lady! This writer doesn’t go back and re-read his own work between revisions! Doesn’t that render it quite likely that the manuscript, should you request it, will exhibit Frankenstein tendencies?)

May I make a simple suggestion to counteract the editorial deficiencies brought on by trying to rush a query or submission packet out the door? Before you rush those requested materials off to the post office or hit SEND, it’s an excellent idea to have another set of eyes scan those pages first.

Ditto with contest entries and residency applications, by the way; it’s just too easy to miss a crucial typo yourself. Particularly if you’re really in a hurry to meet a deadline — and what entrant or applicant isn’t? — and neglect to read your submission IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD.

Why do I feel compelled to slip this golden piece of editorial advice into this post more than once, you ask — or, indeed, repeat it so often? Because I can already feel some of you gearing up to blow it off, that’s why.

Specifically, those of you who have been huffing impatiently throughout the last few paragraphs. “But Anne,” those of you who pride yourself on your attention to detail point out, “I must have read the pages the agent asked to see in my partial 75 times while I was revising them. I’ve read them so many times that two-thirds of my brain cells think they’re already published. What could I possibly learn by reading them again, much less IN THEIR ENTIRETY, IN HARD COPY, and OUT LOUD?”

Quite a lot, actually. Like, for instance, if when you changed your protagonist’s sister’s name from Mona to Maura, you altered every reference. Or if every line of the requested synopsis printed out legibly. Or — brace yourselves; this may be a hard one for some of you — if the minor changes you made in the course of the 71rst read are consistent with the ones from read 72.

Shall I rephrase that, to drive home the point a little harder? Okay, how’s this: had you re-read every syllable of your partial, contest entry, or writing sample tucked into a residency application between the time you made those final few changes and when you popped your last submission into the mail?

Or since you popped your last submission into the mail? What about your query letter — or, indeed, any page you have ever sent out in a query packet?

Wow, the crowd’s gone so quiet all of a sudden. Was it something I said?

For those of you who were not suddenly flung into retrospective panic about what kind of typo or printing snafu you might have inadvertently passed under Millicent the agency screener or Mehitabel the contest judge’s over-tired eyes, you needn’t take my word for how often writers realize only after something’s out the door that it wasn’t quite right. Many members of the Author! Author! community have already shared their horror stories on the subject; it makes for some enlightening reading.

Feel free to add stories of your own on that list; sharing them honestly will help other aspiring writers. But do not, I beg you, set yourself up for a spectacularly instructive anecdote by failing to read the very latest version of your partial, contest entry, or query packet writing sample IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD.

Yes, even if you plan on submitting those pages via e-mail or by entering copying and pasting them into a form on an agency’s website. On average, people read 70% faster on a backlit screen; unless you share Superman’s optometrist, you’re infinitely more likely to catch typos, logic problems, and omissions in hard copy than soft copy.

(The lenses in Clark Kent’s glasses aren’t prescription, you see, but clear, and thus his vision is…oh, never mind.)

While I’m already hovering over you like a mother hen, here’s a post-submission regret I hope I can wipe from the face of the earth forever: including a business-size (#10) envelope as the SASE for a partial or a contest that returns materials, rather than an envelope (and appropriate postage) large enough to send back everything in the submission or entry packet.

“But Anne!” half of those with submissions currently languishing at agencies across the U.S. cry. “I thought the point of the SASE — that stands for Self-Addressed Stamped Envelope, right? — was so the agent who requested the partial could mail me a letter, asking me to send the rest of the manuscript. Or, heaven forfend, a rejection letter! If he didn’t like my pages, wouldn’t he just, you know, toss ‘em in the trash or recycling bin?”

Well, the agent (or, more likely, the agent’s Millicent-in-residence) usually does include at least a form-letter rejection in a homeward-bound SASE, but that’s not the SASE’s primary purpose, from the agency’s point of view. As we have discussed at some length over the past few days, its primary use is to get all of those pages out of its office and back to the aspiring writers who sent them.

That’s not just because if they didn’t, the average agency’s halls would be so filled with rejected pages by the end of the first month that Millicent wouldn’t be able to fight her way to the coffeemaker through the chest-high stacks of pages. (She would have had to give up her traditional lattes by the end of the first week; she wouldn’t be able to find the front door during her lunch break.) They also return the pages because it’s in the writer’s copyright interest to know precisely where his pages are at any given time — and should any of that seem paranoid to you, you might want to take a gander at the SHOULD I WORRY ABOUT MY WORK BEING STOLEN? category on the archive list at right.

If, on the other hand, the idea of a submission’s tumbling into unscrupulous hands doesn’t strike you as particularly outrageous, but the logic behind the writer’s providing the postage to convey her own rejection to her does, I would recommend a quick read through the posts under the SASE GUIDELINES category.

And for those of you reading this post in a tearing hurry because you’re frantically trying to get a partial out the door and into the mail, or whose fingers are itching to hit the SEND key for electronic submissions, let me just go ahead and state it as a boldfaced aphorism: with any submission, always include a SASE sufficiently large for the agent to send the entire submission back to you, with enough stamps attached to get it there safely.

Again, emphasis on stamps. Attaching metered postage to a SASE is another fairly common mistake in submitting a partial. So is neglecting to add any postage at all. Out comes the broken record player again:

broken-recordThe vast majority of agencies will simply not use a stamp-free SASE. Instead, the entire query or submission packet will be unceremoniously dumped in the trash.

Or recycling. Although you’d be astonished at how many agencies — how to put this gracefully? — don’t take full advantage of all of that space in their recycling bins.

A third common mistake submitters of partials often make comes not when they are packing up the partial, but later, after the agent has approved the partial and asked to see the full manuscript. That’s the agency parlance for the request, anyway; in writer-speak, it’s usually called asking to see the rest of the book.

Therein lies the root of the mistake: the semantic difference is crucial here. All too often, successful partial submitters think that a request for the entire manuscript equals a request for only the part of the manuscript the agent has not yet seen.

The agent asked to see the rest of the book, right?

Actually, she didn’t — what asking to see the rest of the book means in agent-speak is that the agent is expecting the ENTIRE manuscript to show up in her office, neatly boxed and accompanied by a return mailing label and enough postage to get the whole shebang back to the sender, if it’s rejected.

Starting to see a pattern here?

I do — and have for years: when aspiring writers just assume that they know what a request for materials entails, submissions often go awry; ditto with query packets. When they take the time to find out what is actually being requested (or is called for in an individual agency’s guidelines), irritating Millicent by such mistakes is 99.999% avoidable. (Hey, there’s no accounting for how moody she might get when she burns her lip on that too-hot latte for the fiftieth time this year.)

Sadly, much of the time, the difference isn’t even the result of conscious step-skipping. Many first-time submitters — and virtually all first-time queriers – frequently don’t even know that there are rules to be followed.

Want to know what half the Millicents currently screening would say in response to that last sentence? It’s illuminating about the calm harshness of professional evaluation: “So I’m supposed to make allowances because these writers didn’t do their homework, effectively penalizing all of those conscientious writers out there who take the time to learn the ropes? I’ll bet that most of these mistaken submitters didn’t even bother to check whether my agency’s website has submission guidelines.”

To which Mehitabel would add: “And virtually every contest on earth includes very specific submission guidelines in its rules, yet I’m continually astonished by how few entrants seem to read them. I’ll seldom actually disqualify an entry because it violates a presentation rule, but how can I justify penalizing all of those nice entrants who did follow the rules by allowing a violator to proceed to the finalist round of judging?”

Okay, so maybe they wouldn’t be quite that forthcoming. Or prolix. If I’m going to be completely honest, I would have to admit that this is what either of them is most likely to say when such a submission crossed their line of vision: “Next!”

broken-recordPlease, do your homework about the recipient’s stated preferences before you submit any requested materials. Not every agency is kind enough to writers to post specific guidelines, but if you happen to be dealing with one that has, you absolutely must follow them, or risk the wrath of Millicent.

The results of that wrath are not pretty: summary rejection seldom is. Neither is Mehitabel’s wrath, or the as-yet-to-be-named individual screening applications for that writers’ retreat you would give your eyeteeth to attend.

I’m taking christening suggestions for the application screener, by the way. I’d originally dubbed her Petunia, but that doesn’t exactly inspire awe and fear, does it? (In case any of you had been wondering over the years, everybody’s favorite agency screener is called Millicent here at Author! Author! because it means she who works hard. I’ve said it before, and I shall no doubt say it again: screening is incredibly hard work, and as much as aspiring writers may resent having to learn what Millicent is under orders to resent, the US-based agency system simply would not work without our Millie taking the time to look through all of those submissions and queries. So when the agent of your dreams discovers you, you might want to send her a thank-you note: in all probability, she was the first person in the publishing industry to notice your book’s potential.)

Another major mistake that dogs query packets, submission packets, and contest entries involves confusing a partial with a writing sample. What’s the difference, you ask? Well, chant it with me now, followers of this series:

A partial is the first X number of pages of a manuscript assumed already to be complete, numbered consecutively and stopping at the bottom of the exact page the requester specified as the maximum. A writing sample is a selection of a book’s best writing, regardless of where it falls in the book.

When an agency’s guidelines request five or ten pages to be included with the query, however, they are talking about the first five or ten pages of the manuscript. So even though query packet pages are indeed a writing sample, they should be treated like a submission.

That strikes many aspiring writers as counter-intuitive, and with some reason. I suspect the source of this confusion most often stems from second-hand conference anecdotes. In a pitching situation — the place an agent-seeking writer is most likely to be asked to produce an actual writing sample — 5 pages is usually the maximum length. However, a lengthy writing sample might include more than one scene, and those scenes might not run consecutively.

So when the neophyte querier who’s heard a few conference horror stories sees that an agency says he can send five pages, he may well say, “Great, I’ll send my best five pages: let’s see, that would be pp. 342-347,” where a more experienced querier would cry, “Well, obviously, the five pages they mean are pp. 1-5 of my manuscript.”

The same misunderstanding trips up a simply phenomenal number of contest entrants every year: when the rules state that an entrant should send 25 pages of the book she wants to enter, what Mehitabel is expecting to see are the first 25 pages, not a chapter from the middle that the writer happens to like. Or — and yes, I’ve seen this with my own weary eyes — 7 pages from the opening, 6 from Chapter 5, 4 from Chapter 13, and 8 from Chapter 23.

Yes, you read that correctly: sadly, they misinterpret the rules’ call for X number of pages from, say, a novel, as permission to send X number of pages from anywhere in the book, so they submit a bouquet of writing samples. Faced with such an array, most contest judges will simply stop reading.

Sorry to be the one to break that to you, contest entrants and mid-book-loving queriers. But isn’t it better that you hear the hard truth from me than rack up even one unnecessary rejection?

And yet it’s an understandable mistake, right? And extremely common, particularly in entries for contests that simply ask entrants to send a specified number of pages of a novel, without mentioning that those pages should be consecutive — oh, and if the entrant might by some odd chance want to win the contest, those pages had better begin on page 1 of Chapter 1 of the book.

Shall I take that gigantic collective gasp of indignation as an indication that some of you past contest entrants wish you had heard one or more of those tidbits before you entered?

Again, let’s state it as an aphorism, for the benefit of last-minute skimmers: unless a literary contest’s rules specifically state otherwise, assume that the entry should begin on page 1 and proceed consecutively. Part of what entrants in any prose contest are being judged upon is the ability to construct a strong narrative and story arc.

In answer to the question that most of you are probably screaming mentally, I have no idea why so few contests’ rules don’t just state this point-blank. It’s not as though it’s a rare problem — every contest judge I’ve ever met tells a sad story about the well-written entry that knocked itself out of finalist consideration via this error. And I’ve judged in a heck of a lot of literary contests, so I’ve met a whole lot of judges over the years.

I could spend a few more minutes of my life shaking my head over this, but over the years, my neck has gotten sore. I’m going to take the warning as heard — it was, wasn’t it? — and move on.

Before I do, though, let me call on those of you whose hands have been patiently raised for a while now. Yes? “But Anne, how does any of this relate to my query or submission packet? Are you perhaps implying that the last aphorism could be applied to sending partials or writing samples to agencies?”

Nicely caught, oh hand-raisers. Put another quarter in the jukebox:

broken-recordUnless an agent’s request for a pages or an agency’s submission guidelines specifically state otherwise, assume that any manuscript pages should begin on page 1 and proceed consecutively. In other words, treat it like any other submission.

Writers asked to submit partials occasionally fall into the writing sample trap as well, but frankly, it’s less common. Perhaps writers marketing books harbor an inherent desire to have their stories read from beginning to end, just as a reader would encounter their work in a published book. Perhaps, too, agents’ requests for materials tend to be for much heftier portions of a manuscript than many contest entries would tolerate: 50 or 100 pages for a partial is fairly normal, but many contests for even book-length works call for as few as 10, 20, or 30 pages, sometimes including a synopsis.

But just to head any problems off at the pass, as well as to illustrate why a nonconsecutive partial made up of even superlative writing would not be a good marketing packet for any manuscript, from an agency perspective, let’s close out this short series by going over the expectations for a partial one more time.

Come on; it’ll be fun.

When an agent or editor requests a partial, she’s not asking for a writing sample consisting of 50 or 100 pages of the writer’s favorite parts of the book, a sort of greatest hits compilation — if that’s what she wants, she (or her submission guidelines; check) will tell you so point-blank. She is unlikely to prefer a writing sample as a submission, in any case, because part of what her Millicent is looking for in submissions is storytelling acumen.

Think about it: in an unconnected series of scenes gleaned from across your manuscript, how good a case could you make for your talent at arranging plot believably? How well could you possibly show off your book’s structure, or character development, or even ability to hold a reader’s interest, compared to the same story as you present it in your manuscript, beginning on page 1?

If you have any doubt whatsoever about the answer to that last question, run, don’t walk, to an objective first reader to help you figure out whether the current running order of events tells your story effectively. (Didn’t think I’d be able to work in another plug for someone else’s casting her eyes over your pages before you submit them, did you?)

What an agent or editor does expect to see in a partial, then, is the opening of the manuscript as you plan to market it to, well, agents and editors: it’s precisely the same as the full manuscript, except it doesn’t include the pages after, say, page 50.

And if Millicent loves that partial and asks for the rest of the book, what will you do? Send the entire manuscript, right? Right?

I couldn’t resist tossing in the pop quiz, to see if you’d been paying attention. I wouldn’t want any of you to end the post still confused about any of this. (And if you are: please, I implore you, leave a question in the comments.)

And remember, read any submission guidelines very thoroughly before you invest your heart, hopes, energy, and/or precious time in preparing a partial packet or contest entry. This is no time to be skimming; make a list and check it twice, like Santa Claus.

Yes, even if the request consisted of a grand total of three lines of text in an e-mail. Why? It’s very, very common for aspiring writers to become so excited by a request for pages that they forget to include something the agent specifically asked them to send.

Oh, how I wish I were making that one up…but it happens enough to show up on most Millicents’ lists of pet peeves.

So what’s the best way to avoid this terrible fate? I always advise my editing clients to pursue a multi-part strategy for an agent’s request for pages, agency guidelines, or contest rules:

1. Read the list of what’s required once, then set it aside for at least five minute.

2. Read it again, this time more carefully. Make a checklist of everything it is asking you to do. (No, a mental list will not do. Put it in writing.)

3. Wait a day before going back to triple-check that the list is accurate. Then, and only then, put together the packet or entry,

4. As you place each item in the envelope or box (or attach it to an e-mail), check off each item.

DO NOT SEAL THE ENVELOPE OR PRESS SEND AT THIS JUNCTURE. That way lies disaster.

5. Re-read the original guidelines or letter, comparing what it requests to your list.

5a. If the list is an accurate reflection of the expectations, check once more that what is in your packet matches what is on the list.

5b. If it does not, remove everything from the envelope. Go back to Step 1.

5c. If you are not sure, if you’re not much of a detail person, hand your list to at least one person who happens to love you, ask him/her/that ungainly mob to check it against the guidelines or contest rules, then to verify that what’s in your envelope is in fact what you have been asked to send.

6. Seal envelope or press SEND.

You didn’t think I was going to leave the kith and kin I’d disqualified from giving you objective feedback from helping you altogether, did you? Everyone has a task here at Author! Author!

That’s what how a supportive community works, isn’t it?

In that spirit, I shall make a valiant effort to come up with a truly impressive array of enlightening query letters for tomorrow’s posts. I should be in a better mood by 10 am PST, right? Keep up the good work!

Querypalooza, part XX: the skinny on partials — at least the ones that are skinnier than entire manuscripts

showtime-skeleton

Yesterday’s query-submission packaging in the morning/query content in the evening dichotomy worked so well that I’ve decided to continue it for the rest of this series. Or Tuesday morning, whichever comes first. Hey, posting multiple times a day + doing anything else at all = a certain level of tiredness not conducive to good projective record-keeping. Or retroactive record-keeping, for that matter.

Something the bear in mind on those weekends when you’ve ordered yourself to send out 15 queries before you go to bed on Sunday night, incidentally. Or convinced yourself that if the agent of your dreams asked to see all or part of your manuscript at a conference on Saturday, or in reply to an e-mailed query on Friday, she will be massively offended if the materials aren’t winging their way through the mails or flying toward her e-mail account by noon on Monday. The latter is just not true, for one thing — no agent holds his breath or rearranges his schedule while waiting for requested materials — but regardless of why you’re hurrying, nothing is so conducive to missing important details than a self-imposed deadline.

Yes, you read that correctly: I said self-imposed. Confusing speed of response with meeting a professional expectation is a classic rookie submitter’s mistake. 99% of the time, the unrealistic lapses new writers allow themselves between requests for pages and sending them out neither serve the manuscript’s interests nor have any basis whatsoever in the requesting agent’s actual expectations about when those pages are going to show up.

But that’s not what it feels like when you receive a request for pages, is it? The adrenaline starts pumping: this is my big break!

It isn’t, really — it’s simply the threshold from the first phase of the querying/pitching process to the submission stage. Yet practically every conference-pitcher I’ve ever met has gotten so excited by the first time she was asked by a real, live agent to send real, live pages that she simply dropped everything, printed out her manuscript right away, and popped it into the mail on the next business day. Or had hit the SEND button on an e-mailed submission within hours.

Ditto with receiving a positive response to a query. Often, our heroine chooses to hasten her submission’s arrival even more by paying extra for overnight shipping, under the mistaken impression that it will get her work read faster.

And then she’s horrified to realize three days later that there’s a gigantic typo on page 1. Or that she forgot to include page 58 in the packet, because it wafted out of the printer and behind a nearby chair.

Word to the wise: it’s ALWAYS worth your while to take the time to double-check that everything in your query or submission packet is as it should be. You almost certainly have time to do it: unless an agent specifically asked you to get your materials to him by a specific deadline, or to overnight them, he is not expecting them right away.

Yes, really. And yes, I know that in the first thrill of your writing being treated with respect, it won’t feel that way at all. But trust me on this one: your work will be treated with even more respect if you take the time to make sure that you have presented it professionally.

And what does a professional writer do to assure that? Pull out your hymnals this fine Sunday morning and sing along, campers: by reading every piece of paper that goes in a query or submission packet IN ITS ENTIRETY, IN HARD COPY (yes, even if you are planning to e-mail it; it’s easier to catch typos on a printed page), and preferably OUT LOUD (ditto).

Yes, that’s going to be time-consuming. Your point?

Seriously, would you rather that Millicent judge your writing with that great big typo, or without? With page 58, or without? With the cover letter that was still sitting on your dining room table after you sealed the submission packet, or without?

And so forth. Queriers and submitters often become so focused on getting the darned things out the door that they forget that their success is dependent upon the writing in those packets, not the mere fact of those materials showing up at agencies unscathed. Don’t be so eager to push SEND or tote that box to the post office that you overlook something important.

Like, say, including the synopsis that the agency’s guidelines specified all queriers should include in their query packets. Make a list of what’s required, check it twice — then check it again before you tape up that box.

To help you dot all of the Is and cross all of the Ts, I’m going to devote this morning’s post to giving you the skinny on requests for pages, rather entire manuscripts — what’s known in the biz as a partial. (You’d be surprised at what comes up in a web search of skinny; it was either this or models, interestingly enough. (These fabulous animated bones appear courtesy of Feebleminds, by the way.)

Quite a few aspiring writers seem to find both the logic behind the partial and the logistics behind sending it perplexing. Quoth, for instance, the intrepid reader Kim:

An agent recently requested a partial of ms. and not being able to find much on how to format that I just included the title page, and the requested pages of the ms. Is there a correct format or protocol for partials?

I was delighted that Kim brought this up. Although a partial always refers to a manuscript by definition — the term is shorthand for partial manuscript — this is yet another one of those situations where aspiring writers often get confused by publishing industry terminology.

Yes, I said yet another, because as so often seems to happen in the rumor echo chamber in which those trying to break into the biz must operate, many are the terms that mean more than one thing, or which would mean one thing to an agent and another to, say, a submitting writer. Here we have a prime example of the former: a partial can refer to two different kinds of manuscript, depending upon the context.

So let’s start this discussion by defining our terms before we really give the skeletons something to cavort about, shall we?

The two distinctly different flavors of partial: the first pages
The first kind of partial, the kind to which Kim refers, is a specified number of pages an agent may request a successfully querying or pitching writer who is not yet a client to send. Emphasis on specified: no agent is simply going to tell an aspiring writer, “Send me a partial,” leaving the writer to guess how many pages and from what part of the book.

Instead, she will typically say, “Send me the first chapter/first 50 pages/first three chapters/first 100 pages.” In this context, then, a partial equals precisely the number of pages an agent has requested to see.

Emphasis on precisely: if an agent asks to see the first 50 pages, don’t make the mistake of sending 52, even if page 50 ends in mid-sentence or the chapter ends on the bottom of page 52. Demonstrate that you may be relied upon to do ask you are asked, rather than make up your own rules.

Don’t look at me that way; overstuffed query and submission packets rank among Millicent’s most notorious pet peeves. “But Anne,” those of you glaring daggers in my general direction protest, “that doesn’t make any sense to me. Surely, the agent will be impressed that I paid attention enough to realize that page 50 ended in the middle of a paragraph, and that page 56 provides a natural stopping-point with a real cliffhanger. Or are you suggesting that I should produce a revised manuscript for partial submission in which the cliffhanger is on page 56?”

No — although if you honestly believe there are 6 pages of text in your manuscript that Millicent doesn’t need to see, I would strongly advise doing a bit of revision before you submit, on general principle. It sounds like that text is toting around some extra verbiage. But otherwise, it’s actually a good thing if you’re confident enough in your writing and your understanding of submissions to allow Millie to stop reading in mid-sentence, if that’s what is on the bottom of page 50.

From an agent’s point of view, an ability to follow directions well is a very, very desirable trait in a potential client; clients who second-guess about what’s really meant by straightforward requests are inherently more time-consuming to handle than those who do not.

That’s why, should you have been wondering, the rule of thumb for any submission or query packet is send the agency precisely what it is expecting to see. No more, no less.

Besides, just between us, submitters who round up or round down just to make the writing excerpt complete make Millicent roll her eyes like a teenager in an adult novel. “Wow, this writer is confident,” she mutters, riffling through the ostensible stack of 50 pages that obviously includes at least 10 more. “Confident that I have unlimited amounts of time to spend on a single submission, that is. How big an ego must he have to assume that I would desperately want to keep reading to the end of the chapter after I have already made up my mind whether to request the full manuscript or not? It’s not as though I’m going to remember how these pages left off by the time a requested full arrived. If I were an umbrage-taker, I might even conclude that he thinks I’m too stupid to understand that the book doesn’t end on page 50. I have seen a manuscript before, you know.”

Millicent has a very valid point here: the oh-I-must-send-a-complete-section attitude misses the point of the agency’s having requested a partial in the first place. Basically, this type of partial is a writing sample, similar in function to the pages agents sometimes list in their submission requirements as addenda to the query packet or the brief writing samples agencies sometimes want queriers to include in their query packets: the agent is asking for these pages primarily in order to see whether this aspiring writer can write.

Judging whether the book would be a good fit for the agency comes a close second, of course. However, if Millicent isn’t caught by the style in that partial or writing sample, even a perfect plotline for that agent’s interests is likely to be rejected.

Oh, should I have warned you not to take that great big sip of coffee just before you read that rather disturbing paragraph? Go ahead and clean up; I don’t mind waiting.

I understand your shock at hearing it so bluntly put, oh spit-takers, but ruling out 98% of submissions as quickly as humanly possible is, after all, Millicent’s job. Her boss can only take on a handful of new clients in any given year, right? In order to save the agent time, she makes sure that the only requested materials to reach his desk are well-written, properly formatted, and the kind of story or argument the agent is actively looking to represent.

When an agency requests a partial rather than the entire manuscript, it’s essentially a means of streamlining this winnowing-down process even further. Not to mention saving our Millie from having to shuffle, and thus lift, a ton of paper: instead of her desk being piled up to her chin at any given moment with boxes of full manuscripts, the weekly influx of requested partials may reach only up to her sternum. Once she has screened those, her boss can decide which of the surviving partials have piqued their interest sufficiently to request the entire manuscript.

A process known, both colloquially and within the industry, as asking to see the entire manuscript.

So asking for a partial adds an intervening step between the initial query or pitch and the request for the full manuscript — but before those of you who would prefer your work to be judged in its entirety invest too much energy in glowering in Millicent and her boss’ general direction for sending writers jumping through this additional hoop, let me hasten to add that until fairly recently, most agencies always asked for a partial first; requesting the entire manuscript right off the bat used to be a sign that an agent was really, really excited about a book project and wanted to get the jump on any other agent who might have merely requested a partial.

Nowadays, the decision whether to request a partial or entire manuscript is less often an indicator of enthusiasm than a straightforward matter of agency policy. In fact, contrary to pervasive writerly opinion, being asked for a partial rather than a full can sometimes be an advantage: at some agencies, having the entire manuscript on hand earlier can enable even speedier rejection of a near-miss project.

Think about it: instead of having to ask for pages 51-372 and wait for them to arrive in order to pass a final judgment on a book, Millicent can simply read to page 60. Or page 2.

If the verdict is yes, this can lop quite a bit of time off the agent-seeking process, from the writer’s perspective. Unfortunately, if the verdict is no, and the agency is one of the vast majority that utilize form-letter rejections, the submitter ends up with no idea whether the impetus to reject came on page 1 or page 371.

Renders it rather difficult to guess how to improve the manuscript prior to the next submission, doesn’t it?

Before that rhetorical question depresses anybody too much, let’s return to defining our partials. 99% of the time, the kind of partial an aspiring writer will be asked to provide is this first kind: a requested number of pages, beginning on p. 1 of the manuscript, for submission to an agent. There is, however, another variety.

The two distinctly different flavors of partial: the taste of what is to come
After an author is already established, it is not unheard-of for her agent to be able to pull off a conjuring trick known as selling the next book on a partial. This is pretty much what it says on the box: the author produces the first X number of pages of a not-yet-completed novel, and the agent convinces an editor that it will be to the publishing house’s advantage to snap the book up before the author has polished it off.

This can be a very good deal for the publisher: buying a book on a partial prevents other publishers from bidding on the finished work. Also, earlier involvement in the writing process often enables the editor to help shape the book more, in much the same way as an editor on a nonfiction book (typically sold on a book proposal, not the full manuscript, lest we forget) is able to dictate which of the proposed chapters will and will not be in the finished manuscript.

Not to mention the fact that if the book happens to be written by a famous author or celebrity in another field, the bidding could potentially get quite high. This is why one occasionally hears of a publisher’s acquiring a half-written novel at a cocktail party, because some celebrity simply handed ten pages to him along with his seventh martini: the publisher recognizes the potential marketing value of the name.

For your garden-variety serious novelist, however, such a situation is unlikely to arise. If her agent manages to sell her next book on a partial, it’s generally to the editor who acquired her last. Since so many first-book publishing contracts grant the publisher right of first refusal over the author’s next book, anyway — meaning that the publisher gets an exclusive peek at the book before anyone else can place a bid on it — selling on a partial is mostly a means to speed up the approval process.

Everyone clear on the difference between that kind of partial and the first kind? Excellent.

Now let’s assume that, like Kim, you have just been asked to submit a partial to the agent of your dreams. Let’s further assume that your manuscript (or whatever portion of it an agent or editor has requested that you send to be perused by Millicent, the Platonic agency screener) is already in tip-top formatting shape, all typos and logic problems removed, and thus what the industry calls clean — and if you’re not absolutely positive that your pages meet ALL of those conditions, stop right here and make a plan for tidying up your pages toute suite.

Trust me, this is a situation where spelling counts. As does grammar, punctuation, and everything else your 9th grade English teacher begged you to take seriously.

But once your work is in apple-pie order, as Louisa May Alcott used to say so frequently, what next?

What should a partial submission packet include, and in what order?
In part, this is a trick question, because — chant it with me now, campers — any submission packet should include precisely what the agent asked you to include, no more, no less. In the words of the immortal Fats Waller, find out what they like and how they like it, and let ‘em have it just that way.

Okay, so he wasn’t talking about literature when he sang that. Roll with me here.

As I mentioned above, agents are usually quite specific about what they want in a submission, up to and including the number of pages they want to see. If you doubt this, check out an agency’s website or one of the standard agency guides, then attend a conference where agents are scheduled to speak. Raise your hand and ask whether it’s okay to send, say, the 55 pages it would take to round out a chapter when an agent has asked to see the first 50.

You will be astonished at how people who say their preferences in clients are as vague as writers who produce “good writing in any genre” will suddenly transform into rule-hugging lovers of draconian efficiency, appalled at the very notion of extending the length of the partial. Or, indeed, at the notion of the writer being the one to decide what should and should not be in the submission packet.

To save you the trouble of asking, let me tell you what they will say: never, ever, EVER send what you THINK they want to see instead of what they have actually ASKED to see. Of course, you may offer in your cover letter to send more, but that is all.

So — and this should sound a teensy bit familiar by now — if you’ve been asked for the first 100, and the chapter ends in a blow-your-socks-off cliffhanger on p. 101, you should still only send the first 100, exclusive of the title page. (Since the title page is not numbered, it is not included in the page count, by the way.)

Of course, as we discussed above, if you wanted to be Machiavellian about it, you could always perform a little strategic snipping prior to that, so said cliffhanger topples just on the bottom of p. 50. No one would fault you for that, for the very simple reason that it’s extremely unlikely that Millicent will ever sit down with your partial and full manuscript simultaneously. Remember, if an agency approves enough of a partial submission to want to see the rest of the novel, they’re going to ask for the entire manuscript, not, say, pages 51 through 373.

Oh, you thought Millicent was going to invest time in digging out your partial, unpacking your second submission, and fitting the two together like a jigsaw puzzle? Does that really sound like reasonable behavior to expect from the person too impatient to allow her latte to cool before taking her first sip?

At the risk of repeating myself: send precisely what you are asked to send.

However — and this should sound familiar on the secret handshake front — any agent is going to assume that a writer of your caliber is already aware that certain requests imply certain inclusions. Here are the extra bits, in the order in which they are generally expected to appear in a packet containing a partial:

1. Cover letter
An astonishingly high percentage of submissions arrive without a cover letter, and often without a title page as well, begging the question: what makes these writers so positive that the requesting agent will still remember their queries or pitches well enough to render page one of Chapter 1 instantly recognizable the nanosecond Millicent pulls it from the packet?

I hate to burst anyone’s bubble, but it’s not going to be — in fact, in many agencies, the person who heard the pitch or read the query won’t even be the first person to screen the submission. There may even be several Millicents who need to approve it before it gets anywhere near the agent of your dreams. So it doesn’t honestly make sense to assume that everyone who sets eyes on your manuscript will already be familiar with your work.

Besides, including a cover letter is polite — and more or less necessary, if you have been asked to submit your pages as attachments to an e-mail, right? Just remember: NEVER e-mail pages unless specifically asked to do so, or unless that preference is explicitly expressed in the agency’s submission guidelines. (And if you do e-mail requested materials, send them as Word attachments, saved as .doc files; other word-processing programs, Text Edit files, and/or PDFs are not currently acceptable at US agencies. So if you have been writing in another program, do bear in mind that you will need to switch to industry-standard Word before an agent can submit your work to a publishing house.)

The cover letter needn’t be a long-winded missive, or even chatty: a simple thank-you to the agent for having asked to see the materials enclosed will do. Something, perhaps, along the lines of this little gem:

cover letter for partial

A miracle of professional blandness, is it not? That’s fine — the cover letter isn’t where you’re going to wow Millicent with your sparkling prose and trenchant insight, anyway. All you have to be here is courteous.

If you met the agent at a conference, mention that in the first paragraph of the letter, to help place your submission in context. As crushing as it may be to the aforementioned writerly ego to contemplate, an agent who spent days on end listening to hundreds of pitches probably is not going to remember each one. No need to re-pitch, but a gentle reminder never hurts.

If another agent is already reading all or part of the manuscript you’re sending — or has asked to see it — be sure mention this in your cover letter. No need to say who it is or how long s/he has had it; just tell the recipient that s/he’s not the only one considering this project. Unless the agency has a policy forbidding simultaneous submissions, withholding this information will only generate resentment down the line if more than one agent wants to represent your book.

Yes, even if that agent to whom you submitted 9 months ago has just never responded. Actually, it’s in your strategic interest to contact that non-responder to let her know that another agent is interested; it often speeds up the evaluation process. (If you’re unclear on why, please see the WHAT IF MORE THAN ONE AGENT ASKS TO SEE MY MANUSCRIPT? category on the archive list at right.)

Most importantly, make sure all of your contact information is on the letter, either in the header (letterhead-style, as in the example above) or just under your signature, and do be absolutely certain that the letter includes the title of your book, just in case the letter and the manuscript end up on different desks.

Yes, it does happen — and if it does to yours, do you seriously expect Millicent to have to dig back through her recycling bin or deleted e-mails for your original query in order to dig up your contact information. No, you understand the overwhelming influx of queries and submissions too well for that. Fortunately, you have the option to include another safety net, one that’s more likely to stay with your pages.

2. Title page
Since a professionally-formatted title page contains the writer’s (or, after you’ve landed an agent, the representing agency’s) contact information, this is where Millicent will look first for yours. So you should always include a title page in a submission packet, if any manuscript pages have been requested — yes, even if you have already sent the first 50 pages, and are now sending the rest of the book.

No need to state on the title page that it’s a partial, either. Millicent will be able to figure that out from your cover letter and the thickness of the stack of paper. Just use the same title page that you would have used if the agent of your dreams had requested the entire manuscript, and you’ll be fine:

Austen title good

Not precisely a thrill-fest, but undoubtedly professional-looking. Just make sure that it’s in the same typeface as the rest of the attached manuscript. (If this all sounds completely cryptic to you, or if you have never formatted a professional manuscript before, don’t panic — you’ll find a step-by-step explanation of what to do under the HOW TO FORMAT A TITLE PAGE category at right.)

There’s another excellent reason to include a title page. Long-time readers, chant it with me now: because the submission looks more professional that way. Speaking of which…

3. The requested pages in standard format.
Again: only the pages they’ve asked to see, beginning on page 1, professionally formatted. No substitutions, unless the agency website specifically asks for something else.

You absolutely must check the agency’s submission guidelines — usually available on its website or in its listing in one of the standard agency guides — before you submit, because as we have already discussed, not every agency wants to see precisely the same thing. The vocal minority of agents who now prefer only one space after periods and colons (not the new universal norm, no matter what you’ve heard), for instance, tend to feel strongly enough on the subject that you might even want to do a quick web search under the requesting agent’s name, to rule out the possibility that s/he has expressed this opinion on a blog or in an interview lately. (And yes, if s/he blogs, the Millicents who work at that agency will expect you to be familiar with those expressed preferences. Again, time-consuming, but ultimately worth it.

Does that anguished wailing mean that somebody out there has a follow-up question? “But Anne,” those of you who were under the impression that the one- vs. two-space debate had already been settled in some mythical convention of agents and editors that never in fact took place, “I’ve already changed my manuscript from two post-period spaces to one, because I heard somewhere that was what everyone expects now. Isn’t that true? And do you mean anything else by the ominous-sounding term standard format?”

Why, yes, oh wailers, I do — and the existence of actually industry-wide standard format expectations is the main reason I draw such a strong distinction between them and even rather commonly-held individual agents’ preferences. (You’ll find a complete list, in-depth analysis, and visual examples of the former in the aptly-named HOW TO FORMAT A MANUSCRIPT and STANDARD FORMAT ILLUSTRATED categories on the list at right.) To continue with our example already in progress: standard format still calls for two spaces after a period or colon, because it’s much, much easier to edit a manuscript in that format. However, a hefty percentage of agents (particularly younger ones or those who work primarily with genre fiction) have come out of late in favor of manuscripts that echo the new paper-saving publishing practice of leaving only one.

In fact, many of them express it as a pet peeve. So when you are submitting pages to these specific agents, it would not be very wise to include that literacy-requisite second space, would it?

But it would be almost as foolish to submit a manuscript with only one space after a period or colon to an agent who did not adhere to this preference. (I say almost, because advocates of tradition tend to be less doctrinaire on the subject — and, frankly, there are plenty of agents out there who just don’t care.) If an agent already knows that the editor to whom she planned to take a manuscript will take offense at the newfangled disregard of standards that have been in place for about 150 years, the argument but I heard somewhere that it had changed! just isn’t going to fly.

I repeat (and shall continue to repeat): there is no substitute for doing your homework about what the specific agent you are approaching expects to see, either on the page or in a packet.

For the benefit of those of you who are going to blow off that last piece of advice because you’re in a hurry — oh, I know that you’re out there — allow me to add something you would have learned from those posts on formatting, had you been paying attention: a manuscript intended for submission should not be bound in any way. No staples, no paper clips, and certainly no spiral binding.

Oh, and do use at least 20-lb, bright white paper when you print it out. Cheaper paper can begin to wilt after the first screener has riffled through it. Yes, it does increase the already quite substantial cost of submission, but this is one instance where being penny-wise can cost you serious presentation points.

“So basically what you’re saying, in your patented lengthy and meticulously-explained manner,” those of you who have been paying close attention point out, and rightly, “is that Kim did everything right. Aren’t you?”

Why, yes, I am — kudos for your submitting savvy, Kim! You’re an example to aspiring writers everywhere, all the more so, in my opinion, because you were brave enough to ask the question. Now, everyone who has been wondering about it can benefit.

Sometimes, though, agents ask to see additional materials slipped into a submission packet with a partial. Tomorrow morning, we’ll be taking a swift barefoot run through the usual suspects, as well as revisiting the difference between a partial and a writing sample — or a partial for a contest entry and a writing sample, for that matter.

Hard to contain the excitement, isn’t it? No wonder the skeleton is dancing up a storm. See you back here this evening around 8 pm PST (a writer’s coming over to talk plot, so I’m not sure I’ll be back at my computer in time for a 7:00 post) for more talk of query content, everybody, and keep up the good work!

Querypalooza, part XXI: querying memoir, or, appealing to the many Buddha-like qualities of Barney Fife

donknotts2donknotts1donknotts3

Still hanging in there, campers? I know, I know: we’ve covered a heck of a lot of material over the course of Querypalooza; I wasn’t kidding when I teased the series by calling it querying boot camp. Judging from reader comments I’ve been seeing in the comments and e-mails, as well as verbally, people seem to be enjoying the specificity of these posts, so I’m going to devote yet another evening to going over some examples of the sometimes subtle differences between a query that grabs and one that just lies on Millicent the agency screener’s desk.

Ready to dive right back in? Good. Let’s take a gander at a solid query for an interesting-sounding memoir — and while the photos above have already gotten those of you old experienced TV-savvy enough to be familiar with the old Andy Griffith show to contemplate the many Buddha-like qualities of Barney Fife, let’s go ahead and reincarnate him as an agent who represents spiritual growth memoirs. (Hey, it’s been a long, long series — odd fantasies are very helpful to keeping myself alert.)

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good query memoir

Everyone clear on why this is a good query? It contains all of the required elements (book’s title, book category, why the writer picked this agent, book description, mention of target audience, platform paragraph, polite sign-off), as well as a prudent reference to the enclosed synopsis (so Millicent will know it’s there before she makes up her mind whether to reject the query).

It also — and it’s astonishing how few queriers think to try something along these lines — actually told the Agent Barney what she was hoping he could do for her: I am seeking an agent both spiritually-aware and market-savvy. While establishing standards on the writer’s side may seem at first blush a trifle pushy, Ataraxia is merely alerting Barney to the fact that she has actually given some thought to what she does and doesn’t want in an agent.

Long-time readers, chant it along with me now: a savvy writer does not want to land just any agent; she knows her work will be best off in the hands of the right agent, someone who loves her writing, is genuinely interested in her subject matter, and already has the connections to get her books under the right editorial noses to get it published.

That’s a far cry from the usual I just want to land an agent, any agent, so you’ll do — I’m desperate! tone of many queries, isn’t it? Ataraxia is approaching Barney as a professional writer with an interesting book project — why shouldn’t she be as selective as he is?

She also did something rather clever here, to compensate for including extra information. Anybody notice what it was?

If you immediately shouted, “She eliminated the lines previous examples had skipped between paragraphs, as well as some lines at the top that were not strictly necessary to correspondence format!” take a gold star out of petty cash. While that extra space is aesthetically pleasing, it’s not required.

And snag two more stars if you also sang out, “She omitted mention of the SASE!” While it’s always a good idea to mention the SASE tucked inside the envelope — hey, Millicent’s in a hurry; she has a lot of queries to scan in any given morning — it’s not indispensable. Wisely, Ataraxia decided that it was more important to include an extra line or two about her story than to make it plain to our Millie that she had followed the rules.

She did, however, make room to mention the synopsis — an excellent idea, even if the agency’s submission guidelines specifically insisted that queriers include one. It underscores that the writer has taken the time to learn the individual agent’s preferences and is trying her level best to meet expectations.

Actually, it’s prudent to make explicit mention of any unsolicited materials you include in a query packet, if only to clear yourself of the implication that you might be trying to sneak additional pages under Millicent’s radar. Another means of making this particular point is to use the old-fashioned enclosures notation:

good memoir query 2

As you may have noticed, this method takes up more room on the page than mentioning the same information in a single-line sentence; Ataraxia has had to trim down the body of the letter accordingly. But it gets the point across, doesn’t it?

Most importantly, both versions of this query make the memoir sound like a heck of a good story, as well as an unexpected one. Although the book description is a trifle on the lengthy side, it’s worth the page space — this book sounds both very marketable and like a hoot to read, doesn’t it?

Yes, it took up more room to describe the book, establish that there is a market for it, and talk about her credentials, but for a memoir, that’s a smart move: remember, no one buys a non-celebrity memoir simply because it’s a true story; that’s the case, at least in theory, for every memoir ever written. It’s the memoirist’s job in the query, then, to convince Millicent that the book has other selling points.

Nor is the fact that the story in the memoir happened to you, the writer, likely to render anyone who doesn’t already know you personally (or is a friend of a friend of your kith and kin) to buy this book. After all, unless you’re a celebrity, Millicent probably has positively no idea how popular you actually are. So if you come up with a platform that will make you and your memoir visible to a larger circle of potential book buyers, by all means, talk about it in your query.

As you no doubt noticed, Ataraxia has been very explicit about her platform here — and has done so without the benefit of either movie stardom or a single publication to her name. How did she manage to pull that off? By making the dual case that (a) she already has professional (indeed, authoritative) contact with members of her book’s target audience and (b) she already has a marketing network in place to reach them when the book comes out. Probably an extensive mailing list as well.

Why wouldn’t that platform grab Millicent? Past publications would be nice, of course, but what is here is quite sufficient for the intended audience of this book.

Remember, there is no such thing as a generic platform — platforms are specific to the target audience for a particular book.

That’s why, in case any of you inveterate writers’ conference-goers had been wondering, agents and editors often look so puzzled when a roomful of aspiring writers groans at statements like, “Well, obviously, the first thing we want to know about a nonfiction book is: what’s your platform?” To them, it’s just another way of saying who is the target audience for your book, and what in your background will enable you to reach them?

But that’s not how most writers hear references to platform, is it? The aspiring tend to react to it as a value judgment: why in the world would anyone be interested in YOUR book, nonentity? Not entirely coincidentally, their next thought tends to be well, the deck is stacked against me. Obviously, the only people who can get memoirs published these days are celebrities. I might as well give up.

That is most emphatically the wrong conclusion to draw about any as-yet-unpublished memoir — and frankly, even the briefest walk through the memoir section of a well-stocked bookstore will demonstrate that plenty of non-celebrity memoirs are published every year. How does that happen? By memoirists making the case that their books offer their target audiences something that no other book currently on the market does.

So please, don’t let yourself be discouraged by the common wisdom. Naturally, a celebrity’s platform is going to be more obvious at first glance than other people’s; equally naturally, a first-time book proposer with three master’s degrees in various aspects of the book’s subject matter will have an easier time convincing Millicent that she’s an expert than someone with less academic wall decoration.

But does that mean that these are the only types of memoirists with a platform? No, of course not. In order to produce a successful query, a memoirist needs to figure out who his target audience is, what his book offers them that similar books do not, and how he is going to inform them of that fact.

Note to those of you who just groaned, “But Anne, that’s precisely what I would have to do to write a book proposal!: darned tootin’. For a nonfiction book, the query letter, synopsis, and proposal all share the same goal: to convince people in the publishing industry that you are uniquely qualified to tell an interesting story or make an important argument that readers already buying similar books are demonstrably eager to hear.

You just have longer to prove those points in a synopsis or proposal. But to write any of them well, you need to ask yourself: what is original about my book? Who needs to read it, and why?

Are those questions starting to become less threatening with repetition?

I hope so, because the vast majority of memoir queries — and nonfiction queries in general — read as though the writer has never thought about these issues vis-à-vis his own book project. Or, if he has, he’s decided that if he even attempts to address them truthfully, no Millicent in her right mind would even consider reading his book proposal.

Often, the result is downright apologetic, even if the story is very compelling indeed. Let’s take a gander at how Ataraxia might have expressed herself had she been born Panicky, but grew up with precisely the same story and essentially the same credentials. Heck, let’s even retain the same descriptive paragraph:

memoir query panicky

Amazing what a difference just a slight shift in tone and confidence can make, isn’t it? In actuality, Panicky has exactly the same platform as Ataraxia — but because she has presented it so timorously, without the specific marketing details that made our earlier examples such grabbers, she comes across as substantially less qualified to write this book.

Yes, that’s completely unfair. But can you honestly blame Millicent for drawing such different conclusions about these two writers?

And did you happen to notice the Freudian slip that just shouts how nervous Panicky is? In case you missed it:

If you would the attached synopsis, I would be grateful

Read it, presumably, but Panicky apparently can’t bring herself to say it. Sounds too much like an order to her hypersensitive ears, probably. Agents like Barney take offense so easily; she doesn’t want to step on any toes.

Just as the border between confident and arrogant can be murky at times, the line between polite and self-deprecating can be a narrow one. I’m quite positive that if asked, Panicky would insist that she was merely being courteous: she honestly is grateful that an agent as well-established as Barney would even consider her book project; she has done her homework well enough to be aware of how busy he is likely to be.

Laudable goals, all, but here, she honestly does go overboard. See the relevant statistics for yourself:

Thank yous: two direct (I’m sorry to take up your valuable time; ), one indirect (I would be grateful)

Apologies: two direct (Thank you so very much for taking the time even to consider my book; Thanks again), one indirect (I would be grateful)

Equivocations: one confidence wobble perhaps you may be interested in my memoir), four unsubstantiated marketing claims (food tourism one of the fastest-growing travel trends in the United States; Millions of Americans engage in food-related travel; Many of them are undoubtedly women traveling alone; I believe that my students would be very interested in my memoir.)

Suggestions that this would be a difficult book to sell and/or promote: two expressed authorial fears about appearing in public (While I fully realize that my current size may prove problematic for promoting this book on television; many cultures (including ours) regard a big woman as inherently flawed)

Implications that the agent wouldn’t — or even shouldn’t — be interested in the book: one prompt to disregard (perhaps you may be interested in my memoir), one implication that he couldn’t understand it (This might not occur to someone of so-called normal size, but it is actually…), one implication that it doesn’t matter very much whether he likes it or not (Whichever you decide, please have a nice day — and eat some yummy food!)

Quite a lot of dissuasion for a one-page letter ostensibly intended to convince ol’ Barney that this worthwhile book project, isn’t it? And most of it is totally unnecessary: as we saw in Ataraxia’s version, there’s no necessary trade-off between politeness and confident presentation.

The result, unfortunately, is that well-qualified Panicky comes across not as courteous, but insecure. A real shame, because that descriptive paragraph is a genuine winner.

So would Barney’s Millicent ask to see Panicky’s book proposal or not? It all depends on whether she made it past that initial apology, doesn’t it? Remember, even a terrific selling point won’t help a query if Millicent stops reading before she gets to it.

The rather depressing moral to this story: how a writer presents himself on the page counts.

The best thing you can do to bolster your ability to sound credibly psyched about your book’s marketing prospects is, well, to be justifiably psyched about them. If writerly fears render that difficult, the next step is to invest some time thinking about what benefits readers will derive from your work, researching your target market (both its members and what books have been aimed successfully at it within the past five years), and coming up with at least a couple of believable selling points.

Then center your query around them. After all, even the best ECQLC (Eye-Catching Query Letter Candy) can’t impress Millicent if she doesn’t know about it.

Don’t tell me your book doesn’t have any selling points; I don’t believe you. Any book worth a good writer’s time to compose has strengths. So does everyone’s life history. It’s just a matter of matching the one or the other to your target audience’s needs in a manner that will make Millicent exclaim, “Wow, I’ve never seen this before! I really want to read this!”

Or, alternatively, “Wow, this is a book by {fill in celebrity here}; I wouldn’t have thought he could read, much less write. Well, I guess we should take a look at it, because he has a lot of fans.” That usually works pretty well, too.

Tomorrow around 10 am Pacific, I shall be revisiting the practical issues of partials. Then it’s back to another evening of examples Monday night.

Never a dull moment here at Querypalooza, eh? Keep up the good work!

Querypalooza, part XVIII: wrapping it all up and (not) tying it with a big, pretty bow

Okay, I admit it: I’m being a bit inconsistent today. Last night, I got so carried away talking about how to write a query for a multiple-protagonist novel that I completely forgot that I would not have time this morning to polish off the example-rich follow-up post I had planned. So I woke up this morning with half a dozen entirely unrelated query examples, no framework in which to put them, no time in which to create that framework, and a significant other cheerfully calling out, “So you’ll be ready to go in an hour, right?”

The result: this morning, you’re going to see that I had originally prepared to run this morning. This evening, running-around schedule permitting, I shall be inundating you with lovely examples of good and bad queries, so you may gain a stronger sense of what it looks like when it all fits together well.

Try to think of it as cross-training.

To our muttons. Before I decided to plunge back into the nitty-gritty of query composition, we were chatting about how to put together query packets, as well as their more illustrious cousins, submission packets. Even in these mercurial days of e-mailed queries, electronic submission, and Hubble telescope photographs of far-flung celestial bodies (I’m a sucker for a nice snapshot of Jupiter), most agencies still prefer paper submissions. Heck, many still insist on mailed queries as well.

Why? Well, fear of computer viruses, for one thing. But even more important: it’s so much easier for an electronic submission to get lost.

Hey, when Millicent gets on an online submission screening roll, she hits the DELETE key more than any other. Not too surprising that her finger would slip occasionally, is it? Force of habit, really.

For reasons both of tradition and prudence, then, a lot of writers are going to be in the market for shipping containers for their manuscripts in the months to come. Yet as insightful long-time reader Jen wrote in to ask some time back:

Sending off all those pages with nothing to protect them but the slim embrace of a USPS envelope seems to leave them too exposed. Where does one purchase a manuscript box?

This is an excellent question, Jen: many, many aspiring writers worry that a simple Manila envelope, or even the heavier-duty Priority Mail envelope favored by the US Postal Service, will not preserve their precious pages in pristine condition. Especially, as is all too common, if those pages are crammed into an envelope or container too small to hold them comfortably, or that smashes the SASE into them so hard that it leaves an indelible imprint in the paper.

Do I sense some readers scratching their heads? “But Anne,” some of you ask, “once a submission is tucked into an envelope and mailed, it is completely out of the writer’s control. Surely, the Millicents who inhabit agencies, as well as the Maurys who screen submissions at publishing houses and their Aunt Mehitabels who judge contest entries, are fully aware that pages that arrive bent were probably mangled in transit, not by the writer who sent them. They can’t blame me for mashed mail, can they?”

Well, yes and no, head-scratchers. Yes, pretty much everyone who has ever received a mauled letter is cognizant of the fact that envelopes do occasionally get caught in sorting machines. Also, mail gets tossed around a fair amount in transit. So even a beautifully put-together submission packet may arrive a tad crumpled.

Do most professional readers cut the submitter slack for this? Sometimes; as I’ve mentioned before, if Millicent’s just burned her lip on that latté that she never seems to remember to let cool, it’s not going to take much for the next submission she opens to annoy her. In the case of contest entries, I don’t know Aunt Mehitabel personally, but I have heard contest judges over the years complain vociferously to one another about the state in which entries have arrived on their reading desks.

All of which is to say: appearances count. You should make an effort to get your submission to its intended recipient in as neat a state as possible.

How does one go about insuring that? The most straightforward way, as Jen suggests, is to ship it in a box designed for the purpose. Something, perhaps, along the lines of this:

Just kidding; we’re not looking for a medieval Bible box here. What most professional writers like to use looks a little something like this:

This is the modern manuscript box: sturdy white or brown corrugated cardboard with a lid that is attached along one long side. Usually, a manuscript box will hold from 250 to 750 pages of text comfortably, without sliding from side to side.

While manuscript boxes are indeed very nice, they aren’t necessary for submission; the attached lid, while undoubtedly aesthetically pleasing, is not required, or even much appreciated at the agency end. Manuscripts are taken out of the boxes for perusal, anyway, so why fret about how the boxes that send them open?

In practice, any clean, previously-unused box large enough to hold all of the requested materials without crumpling them will work to mail a submission.

Some of you are resisting the notion of using just any old box, aren’t you, rather than one specially constructed for the purpose? I’m not entirely surprised. I hear all the time from writers stressing out about what kind of box to use — over and above clean, sturdy, and appropriately-sized, that is — and not without good reason. In the old days — say, 30+ years ago — the author was expected to provide a box, and a rather nice one, then wrap it in plain brown paper for shipping. These old boxes are beautiful, if you can still find one: dignified black cardboard, held together by shining brass brads.

For sending a manuscript, though, there’s no need to pack it in anything extravagant: no agent is going to look down upon your submission because it arrives in an inexpensive box.

In fact, if you can get the requested materials there in one piece box-free — say, if it is an excerpt short enough to fit into a Manila folder or Priority Mail cardboard envelope without wrinkling — go ahead. This almost always will work for the briefer stack of materials acceptable to send in a query packet.

Do bear in mind, though, that for either a query or submission packet, you want to have your pages arrive looking fresh and unbent. Double-check that your manuscript will fit comfortably in its container in such a way that the pages are unlikely to wrinkle, crease, or — perish the thought! — tear.

Remember the Sanitary Author’s advice about printing all of your query and submission packet materials on bright white 20 lb. paper or better? This is part of the reason why. It honestly is penny-wise and pound-foolish to use cheap paper for submissions; not only does heavier paper ship better, but it’s less likely to wilt over the course of the multiple readings a successful submission will often see at an agency. (Good rule of thumb: if you can look at a stack of printed pages and see even a vague outline of page 2 while you’re examining page 1, your paper isn’t heavy enough.)

Look for a box with the right footprint to ship a manuscript without too much internal shifting. In general, it’s better to get a box that is a little too big than one that’s a little too small. To keep the manuscript from sliding around and getting crumpled, insert wads of bubble wrap or handfuls of peanuts around it, not wadded-up paper.

Yes, the latter is more environmentally-friendly, but we’re talking about presentation here. Avoid the temptation to use newspaper, too; newsprint stains.

Most office supply stores carry perfectly serviceable white boxes — Office Depot, for instance, stocks a perfectly serviceable recycled cardboard variety — but if you live in the greater Seattle area, funky plastic toy store Archie McPhee’s, of all places, routinely carries fabulous red and blue boxes exactly the right size for a 450-page manuscript WITH adorable little black plastic handles for about a buck each. My agent gets a kick out of ‘em, reportedly, and while you’re picking one up, you can also snag a bobble-head Edgar Allan Poe doll that bears an uncomfortably close resemblance to Robert Goulet:

If that’s not one-stop shopping, I should like to know what is.

Your local post office will probably stock manuscript-sized boxes as well, as does USPS online. Post offices often conceal some surprisingly inexpensive options behind those counters, so it is worth inquiring if you don’t see what you need on display.

Do be warned, though, that the USPS’ 8 1/2” x 11” boxes only LOOK as though they will fit a manuscript comfortably without bunching the pages. The actual footprint of the bottom of the box is the size of a piece of paper, so there is no wiggle room to, say, insert a stack of paper without wrinkling it.

Trust me, that’s not something you want to find out after you’ve already printed out your submission.

Yes, yes, I know: the USPS is purportedly the best postal service in the world, a boon to humanity, and one of the least expensive to boot. Their gallant carriers have been known to pursue their appointed rounds despite the proverbial sleet, hail, dark of night, and mean dogs. But when faced with an only apparently manuscript-ready box on a last-minute deadline, the thought must occur to even the most flag-proud: do the postal services of other countries confound their citizens in this way?

What do they expect anyone to put in an 8 1/2” x 11” box OTHER than a manuscript? A beach ball? A pony? A small automobile?

All that being said, far and away the most economical box source for US-based writers are those free all-you-can-stuff-in-it Priority Mail boxes that the post office provides:

Quite the sexy photo, isn’t it, considering that it’s of an object made of cardboard? Ravishing. If you don’t happen to mind all of the postal service propaganda printed all over it, these 12″ x 12″ x 5 1/2″ boxes work beautifully, with a little padding. (Stay away from those wadded-up newspapers, I tell you.)

While I’m on the subject of large boxes, if you’ve been asked to send more than one copy of a manuscript — not all that uncommon after you’ve been picked up by an agent — don’t even try to find a box that opens like a book: just use a standard shipping box. Insert a piece of colored paper between each copy, to render the copies easy to separate. Just make sure to use colored printer paper, not construction paper, or the color will rub off on your lovely manuscripts.

Whatever difficulties you may have finding an appropriately-sized box, DO NOT, under any circumstances, reuse a box clearly marked for some other purpose, such as holding dishwashing soap. As desirable as it might be for your pocketbook, your schedule, and the planet, never send your manuscript in a box that has already been used for another purpose. Millicent considers it tacky.

Don’t pretend you’ve never thought about doing this. We’ve all received (or sent) that box that began life as an mail-order shipping container, but is now covered with thick black marker, crossing out the original emporium’s name. My mother takes this process even farther, turning the lines intended to obfuscating that Amazon logo into little drawings of small creatures cavorting on a cardboard-and-ink landscape.

As dandy as this recycling is for birthday presents and the like, it’s not appropriate for shipping a submission. It’s unprofessional — and if there’s ever a time when you want your work to be presented as professionally as possible, it’s when you’re submitting it.

Think about it: do you really want your manuscript to arrive looking as if you just grabbed the nearest cardboard container? Or to prompt an allergy-prone Millicent to mutter between sneezes, “Why does this submission smell of fabric softener?” (One drawback of nicer paper: it soaks up ambient smells like a sponge. My memoir editor evidently smoked a couple of cartons over my manuscript, and even now, years later, the marked-up pages still smell like the employee handbook in a Marlboro factory.)

“But wait!” I hear the box-savvy cry, “those Amazon boxes are about 4 inches high, and my manuscript is about 3 inches high. It just cries out, ‘Stuff your manuscript into me and send me to an agent!’”

A word of advice: don’t take advice from cardboard boxes; they are not noted for their brilliance. Spring for something new, and recycle that nice Amazon box for another purpose.

And you do know, I hope, that every time you send requested materials, you should write REQUESTED MATERIALS in great big letters in the lower left-hand corner of the submission envelope, don’t you? (If you have been asked to submit electronically, include the words REQUESTED MATERIALS in the subject line of the e-mail.) This will help your submission to land on the right desk, instead of in the slush pile or recycling bin.

Yes, readers who have had your hands raised since this post began? “This is all very helpful, Anne, but a bit superficial, literally. I want to know what goes INSIDE that manuscript box and in what order.”

Okay, let’s pretend for a moment that you have just been asked to submit materials to the agent of your dreams. To be absolutely clear, I’m talking about REQUESTED materials here, not just sending pages to an agency that asks queriers to include the first chapter, a few pages, or a synopsis with a query — all of these would, in the industry’s eyes, be unsolicited pages.

I know, it’s a trifle counter-intuitive that a blanket statement on a website, in an agency guide, or from a conference dais that a particular agent would like to receive these materials from all queriers doesn’t constitute solicitation, but it doesn’t. The logic runs thus: guidelines that recommend submitting extra material with a query are generic, aimed at any aspiring writer who might conceivably be considering sending a query.

By contrast, a solicited submission, a.k.a. requested materials, is one that an agent is WAITING to see because she has asked a particular writer to send it following a successful pitch or query. Because the agent expressed positive interest in seeing those pages, the lucky requestee is fully justified in scrawling REQUESTED MATERIALS in letters two inches high in the lower right-hand corner of the envelope or shipping box, just to the left of the address, to assure that the submission lands on the right desk instead of the slush pile made up of, you guessed it, unsolicited manuscripts.

Everyone clear on the difference between solicited and unsolicited materials? Dandy.

Just as generic requests vary in what agents ask queriers to send, so do requests for solicited material. While every agency and small publishing house seems to have a slightly different idea of what constitutes a standard submission packet (word to the wise: read those requests CAREFULLY), here are the most commonly-requested constituent parts, in the order in which they are generally expected to appear in the packet:

1. Cover letter
You HAVE been sending cover letters with your submissions, right? Just sending a manuscript all by itself is considered a bit rude, as well as strategically unwise.

“Oh, please, Anne,” the submission-weary murmur. “Rude? What do you call making a querier write ANOTHER letter to an agent who has already agreed to read my work?”

I sympathize with the submission fatigue, oh weary ones, but don’t get your hackles up. In the first place, there’s no need for a long-winded missive — a simple thank-you to the agent for having asked to see the materials enclosed will do. It’s hardly onerous.

In the second place, the submitter is the one who benefits from including a cover letter — all the more so because so few writers remember to tuck one into their packets. An astonishingly high percentage of submissions arrive without a cover letter, and often without a title page as well, begging the question: what makes these submitting writers so positive that the requesting agent will still remember their queries well enough to render page one of chapter one instantly recognizable?

I’m not going to depress you by telling you just how unlikely this is to be the case. Suffice it to say that it’s in your best interest to assume that the person who heard your pitch or read your query won’t be the first person to screen your submission, for the very simple reason that it is, in fact, often a different person.

It doesn’t really make sense to presume that everyone who sets eyes on your manuscript will already be familiar with who you are and what you write. In fact, you should assume precisely the opposite. (Why do you think a properly-formatted manuscript has a slug line identifying the author on each and every page?) The poor strategic value of not being polite enough to identify your work and thank the agent for asking to see it aside, though, it’s very much in your self-interest to include a cover letter.

Does anyone out there want to take a guess at the practical reason omitting both a cover letter and a title page might render a submitter less likely to get picked up?

If you instantly cried, “Because it renders the agency’s contacting the submitter substantially more difficult!” give yourself a gold star for the day. Like a query letter and a title page, a good cover letter should include all of the sender’s contact information — because the last response you want your submission to generate is a heart-felt, “Oh, it’s too bad we have no idea who sent us this or how to contact him or her; all we have is the author’s last name in the slug line. This saddens me, because I really liked this manuscript!”

Yes, that little piece of dialogue is pretty lousy, now that you mention it. But you get my point, right?

“Okay, Anne,” the former head-scratchers concede, “I should include a cover letter. What does it need to say?”

Glad you asked. Under most circumstances, all it needs to say is this:

Seriously, that’s all there is to it. Like any other thank-you letter, the courtesy lies more in the fact that the sender took the time to write it, rather than in what it actually says.

A couple of caveats:

(a) If you met the agent at a conference, mention that in the first paragraph of the letter, to help place your submission in context. As crushing as it may be for the writerly ego to contemplate, an agent who spent days on end listening to hundreds of pitches probably is not going to remember each one. No need to re-pitch, but a gentle reminder never hurts.

While you’re at it, it’s not a bad idea to write the name of the conference on the outside of the envelope, along with REQUESTED MATERIALS. Heck, it’s a very good idea to write the conference’s name on the outside of a query to an agent one has heard speak at a conference, too, or to include the conference’s name in the subject line of a query e-mail. The point here is to render it pellucidly clear to the agent why you’re contacting her.

(b) If another agent is already reading all or part of the manuscript you’re sending — or has asked to see it — mention this in your cover letter. No need to say who it is or how long s/he has had it; just tell the recipient that s/he’s not the only one considering representing this book. Unless the agency has a policy forbidding simultaneous submissions, withholding this information will only generate resentment down the line if more than one agent wants to represent your book.

Yes, even if that agent to whom you submitted 9 months ago has just never responded. Actually, it’s in your strategic interest to contact that non-responder to let her know that another agent now has your manuscript.

(c) Make sure ALL of your contact information is on the letter, either in the header (letterhead-style, as I have shown above) or under your signature. Again, you want to make sure that the agent of your dreams can call you up and rave about how much she loved your submission, right?

(d) Make absolutely certain that the letter includes the title of your book, just in case the letter and the manuscript end up on different desks. (Yes, it happens. Don’t ask; just prepare for the contingency.)

Everyone comfortable with the cover letter? For more tips on how to construct one with aplomb, please see COVER LETTERS FOR SUBMISSIONS (where do I come up with these obscure category titles?) on the list at right.

2. Title page
ALWAYS include this, if any manuscript pages have been requested — yes, even if you have already sent the first 50 pages, and are now sending the rest of the book.

Why? Long-time readers, chant it with me now: because the submission looks more professional that way.

Also, like the cover letter, a properly-constructed title page renders it easy for an agent to track you down. Believe me, if the agent of your dreams falls in love with your manuscript, you’re going to want to hear about it right away.

3. The requested pages in standard format, unbound in any way.
The operative word here is requested. If an agent or editor asked you for a partial, send PRECISELY the requested number of pages. Don’t fudge here — even if your novel features a tremendous cliffhanger on p. 51, if the agent of your dreams asked for the first 50 pages, send only the first 50 pages, period.

Actually, in this instance, you should send only the first 50 pages even if they do not end in a period. Even if the designated last page ends mid-sentence, stop there.

As to sending pages in standard manuscript format, please, it’s impossible to over-estimate the desirability of sending professionally-formatted submissions. If you’re brand-new to reading this blog or have somehow avoided my repeated and vehement posts on standard format for manuscripts over the last five years, please see the HOW TO FORMAT A MANUSCRIPT and STANDARD FORMAT ILLUSTRATED categories on the list at right.

For the benefit of those of you who are going to blow off that last piece of advice because you’re in a hurry — oh, I know that you’re out there — allow me to add something you would have learned from those posts on formatting: a manuscript intended for submission should not be bound in any way.

4. Synopsis, if one was requested, clearly labeled AS a synopsis.
With fiction, when an outline is requested, they usually mean a synopsis, not the annotated table of contents appropriate for nonfiction. For nonfiction, an outline means an annotated table of contents.

Most of the time, though, what an agent will ask to see for either is a synopsis. As I mentioned last time, I haven’t done a synopsis how-to in a while, so if you would like me to run a Synopsispalooza, drop me a line in the comments. For those of you in a greater hurry, please check out the HOW TO WRITE A SYNOPSIS category at right. (How do I come up with these category titles?)

5. Author bio, if one was requested.
An author bio is a one-page (double-spaced) or half-page (single-spaced) plus photo account of the submitting writer’s professional credentials. Typically, when an agent submits a manuscript or book proposal to editors, the author bio is tucked immediately at the end of the manuscript or sample chapter. (Authorbiopalooza, anyone?)

6. A SASE big enough to fit the entire manuscript.
This should be automatic by now, but to recap for those of you who will read this weeks or months from now in the archives: that’s a self-addressed, stamped envelope, for those of you new to the game, and for a submission or query packet, it should be large enough to send back every scrap of paper you’re mailing to the agency.

Emphasis on the stamped part: always use stamps, not metered postage, for the SASE. That’s probably going to be a lot of stamps: due to the paper-consumptive rigors of standard format, one rarely, if ever, meets a full-length manuscript that weighs less than two pounds.

If the requested pages fit in a Manila or Priority Mail envelope, it’s perfectly acceptable to fold a second one in half, stamp and address it, and tuck it in the submission package. But how does one handle this when using a box as a SASE?

Well, it would be impracticable to fold up another box inside. If you have been asked to send so many pages that you need to pack ‘em in a box, paper-clip a return mailing label and stamps to your cover letter, along with a polite request that the agent would affix both to the shipping box in the event of rejection.

To be on the safe side, explain HOW you want them to reuse the box: peel the back off the mailing label, stick it over the old label, affix new postage, and seal. (You didn’t hear it from me, of course, but sometimes, they evidently have trouble figuring it out.)

You can also nab one of those tough little everything-you-can-cram-in-here-is-one-price Priority Mail envelopes, self-address it, add postage, and stick it into the box. If you don’t care if your manuscript comes back to you a little bent, this is a wonderfully cash-conscious way to go. Those envelopes are surprisingly tough, in my experience — what are they made out of, kryptonite? — and while the pages don’t look too pretty after a cross-country trip in them, they do tend to arrive safely.

If you’re getting the manuscript back, it’s because Millicent’s rejected it. Who cares if the pages show up on your doorstep bent?

In case you couldn’t tell, I’m not a big fan of writers over-investing in impressive return postage — or of aspiring writers shelling out the dosh to overnight their submissions. Neither is necessary, and quick shipping most emphatically won’t get your work read faster.

Or taken more seriously. Don’t waste your money.

7. Optional extras.
For a partial, if you want to send a second, business-size envelope SASE as well, to make it easy for Millicent to request the rest of the manuscript, place it at the bottom of the packet (and mention it in your cover letter.)

It’s also a good idea to include a self-addressed, stamped postcard for the agency to mail to you to acknowledge receipt of the manuscript. To generate a chuckle in a hard-worked Millicent, I always liked to send a SASP that looked like this — although with a stamp attached, of course:

Don’t worry about this causing trouble; it doesn’t, and you will have proof that they received it. This is important, because manuscripts do go astray from time to time. You can also have the post office track the box for a low fee.

8. Pack it all in a durable container that will keep your submission from getting damaged en route.

Why, this suggestion seems strangely familiar, somehow…oh, yes, we spent the top half of this post talking about it.

And that, my friends, is the low-down on the submission packet. Don’t forget that EVERYTHING you send to an agency is a writing sample: impeccable grammar, punctuation, and printing please. No smudges or bent corners, either. Make it all pretty and hope for the best.

This evening — that’s 7 pm PST, for those of you new to Querypalooza — we shall be plunging back into the murky world of query creation. Have a nice Saturday, and keep up the good work!

Querypalooza, part XIX: pulling all of those disparate elements together into a harmonious whole, or, may I see those principles in practice, please?

West Seattle beach

Around this time yesterday (forgive my slightly squirrelly posting order, campers; there’s a lot of territory to cover in Querypalooza), we were talking about how narrative voice does and does not play a role in a strong query letter. Yet even as my much-beleaguered fingertips were typing a spirited defense of a narrative paragraph that tells the book’s story, rather then just discussing it the way one might in an English term paper, I found myself murmuring, “You know, I’ve been talking about each of the requisite elements of a query — as well as a couple that are merely helpful and stylish to include — as if they were building blocks: stack ‘em up, and you have yourself a query. I’m pretty sure that we’ve covered the constituent parts sufficiently, but have I given enough examples of how those parts fit together into a harmonious whole?”

And my significant other, who happened to be sitting on the far side of the room, looked up from his book and said, “What are you muttering about now?”

Well might he ask. Although the overall impression a careful reader might derive from Querypalooza is a coherent whole, we’ve mostly been talking about individual parts, paragraphs, or even sentences. It’s been sort of like asking you to form a mental picture of the beach above by showing it to you like this:

detail of West Seattle beachdetail 2detail3

It’s not that any of these close-ups are inaccurate (although that last shot of the boulder has some perspective problems), but even viewed all together, they don’t give the full picture. This evening, I would like to rectify that by simply overwhelming you with examples of entire query letters.

Yes, in response to what half of you just shouted: I, a writer, am voluntarily going to sit down and write not only one query letter tonight, but several. And I’m not only not going to be driven insane by stress in the process — I’ll probably even enjoy it.

How is this miracle possible? Come closer, and I’ll let you in on a little professional writers’ secret: querying gets easier with practice. Once you get the hang of the logic behind it and learn to describe a book in professional terms, it actually isn’t all that hard.

That’s why, in case you’d been wondering, agents, editors, and even already-agented writers tend to give querying advice as if a show-stopping query were something any writer could toss off in 15 minutes flat. They’re not being insensitive to the difficulties facing the aspiring writer intimidated by the querying process; they’ve just forgotten what it’s like to do it for the first time. Or the incredible courage required for someone who knows nothing about such a letter other than the fact that he cannot land an agent without it to take pen in hand and even begin a draft, much less send it.

I’m here to tell you: it gets easier with practice. At least it does if you understand what’s supposed to go into the darned thing.

To quadruple-check that all of you do in fact understand what’s supposed to go into the darned thing, let’s recap what’s required, and what merely advisable to mention:

1. The book’s title

2. The book’s category, expressed in existing category terms

3. A brief statement about why you are approaching this particular agent

4. A descriptive paragraph or two, giving a compelling foretaste of the premise, plot, and/or argument of the book, ideally in a voice similar to the narrative.

5. An EXTREMELY brief closing paragraph thanking the agent for considering the project.

6. A SASE, if querying by mail.

These are, as we discussed yesterday, the absolutely indispensable elements of a successful query letter. Without each and every one, rejection is more or less inevitable.

Stop kicking yourselves and wailing, those of you who realized that you have in the past sent out letters with one or more of these rudiments. Practically everyone does that at first; see comment above re: it getting easier with practice. Those dark days are behind you now.

What makes me so sure of that, you ask? Because you’re never going to forget to include each and every one of these essential bits of information in a query letter again, right?

Heck, you’re even going to get fancy and include some not strictly required elements that Millicent the agency screener always enjoys seeing in a query:

7. A brief marketing paragraph explaining for whom you have written this book and why this book might appeal to that demographic in a way that no other book currently on the market does.

8. A platform paragraph giving your writing credentials and/or expertise that renders you the ideal person to have written this book.

You also know — and this is going to place you miles ahead of a startlingly broad swathe of the aspiring writer population — what all of these building blocks are supposed to look like once they’re assembled into a building. A little something like this, to be precise (and my apologies in advance if the images here come out a trifle fuzzy; if they do, try enlarging them by holding down the COMMAND key and pressing + several times):

good query

See? A place for everything, and everything in its place.

But what happens if the various elements don’t appear more or less in the expected order, or if the tone is not professionally respectful? Great question. Let’s take a peek at the same book with the same selling points, not presented nearly so well.

good query gone bad

I like to call this the Good Query Gone Bad: it contains all the basic elements (although not done very well); the querier has clearly given some thought to the market appeal of his book (but not presented the results very convincingly); the story itself sounds rather interesting (despite being poorly described).

So if you were Millicent the agency screener, would you ask to see the manuscript? Or would you be too put off by the tone?

I sense some furrowed brows out there. “But Anne,” brow-knitters across the land protest, “this second version looks okay to me. Not nearly as good as the first one, of course, but still, it does everything I’ve always heard a query needs to do. The tone may not be professional, but it’s hardly insulting, and you said yourself that the plot still sounds interesting. So mightn’t it get past a Millicent who happens to be in a good mood?”

Well, I suppose it might, oh furrowers — but do you have any idea how mood-deflating reading a hundred queries before lunch can be? And this is one of the better ones. Also one of the more polite, believe it or not.

Now do you want to risk taking your chances on Millie’s mood saving this one, Savvy?

You’re quite right that the tone problems here are subtle, so much so that someone who has never seen a professionally-phrased query letter before might not catch the difference. So we’re going to put some of those skills we all learned in our English classes to good use and do a solid, old-fashioned compare-and-contrast exercise.

Let’s go through our list of required elements one by one, to see what a difference attitude and thoroughness make:

The book’s title: both include that in the first paragraph, check.

The book category: again, check. But take a peek at how differently this information is conveyed.

Good example: Since you said that you were specifically looking for YA novels for horse-loving girls aged 10-12, I believe you may be interested in my middle-grade novel.

Gone Bad example: Since you said…you absolutely must read my first novel for middle-grade readers

Not nearly so specific, is it? And call me old fashioned, but I don’t approve of people asking favors giving orders: while I believe you may be interested in is polite speculation, you absolutely must read implies that the agent has no choice in the matter.

From orders, Not-so-Savvy escalates by the end of the letter to threats:

Gone Bad example: Don’t let this one pass you by. You’ll be sorry if you do!

Excuse me? I’m quite positive that Not-so-Savvy’s mother, dear old white-haired Mrs. Writerly, cannot know that her offspring is communicating this way with strangers — and strangers he wants to help him, no less. It would break her tender heart.

So let’s not tell her, okay? Or about that nasty little dig at the writers Mr. Championovich has represented in the past.

And what do you suppose is the point of Not-so-Savvy’s going out of his way to mention that this is my first novel for middle-grade readers? How could that possibly be relevant to Millicent’s decision whether she believes this book might interest Mr. Championovich? Unless the query went on to mention previous publications in other book categories, whether this was Not-so-Savvy’s first attempt to write a YA book or his 47th wouldn’t really weigh into her decision.

Can’t you think of better ways for a querier to use that precious page space?

A brief statement about why you are approaching this particular agent: again, check on both counts. But again, note the differential in tone:

Good example: I enjoyed hearing you speak at the recent Learn the Ropes conference in Minneapolis. Since you said that you were specifically looking for YA novels for horse-loving girls…the many sensitive books you have made available for these young readers over the years.

Ah, you hadn’t thought of that bit in the last paragraph as being part of the why me? explanation, had you? To Millicent’s eye, it is: it implied that the Savvy has gone to the trouble of finding out what her boss has represented in the past.

Gone Bad example: Since you said at the recent Learn the Ropes conference in Minneapolis…

Um, since he said what?

Actually, this was an honest-to-goodness typo in my hastily-constructed example, but as it’s an extremely common species of typo, I didn’t correct it. Did you catch it the first time? Millicent would have.

Had I reminded you lately to proofread every query every time?

A descriptive paragraph: as a professional reader, I think there’s no comparison between the two on this point: the first tells the story via vivid details by focusing on characterization; the second just summarizes the plot.

Admittedly, though, it still makes the story sound exciting. Most queriers would actually be quite pleased if they could be simultaneously this pithy and this entertaining in their descriptive paragraphs.

The glitch in the second is really where this information falls in the letter. See if you can spot the problem in the third paragraph:

Gone Bad example: Every kid who rides horses will love this book. So will kids who feel like outsiders. Tanya, my protagonist, is the new kid in a virtual ghost town — until she’s befriended by Flambeau, the most beautiful wild stallion in the desert. No one but Tanya can touch him, she feels special. At least until Flambeau’s cruel bandit owner shows up!

Comes rather late in the paragraph, doesn’t it? Especially for a piece of writing intended for eyes notorious for skimming queries very quickly.

In journalism, this is called burying the lead. It’s a good story — why hide its merits in the middle of a paragraph about something else entirely?

A brief marketing paragraph explaining for whom you have written this book and why this book might appeal to that demographic : this is perhaps where the strongest contrast between the two lies. Gone Bad’s rendition is far and away the most common in actual queries.

Good example: Tanya’s story will not only appeal to readers of the already well-established horse book market, but to kids who feel like outsiders as well. According to a recent GAO report, one out of every six American third-graders has changed schools at least once, yet only two books for US 10- to 12-year-olds out within the last two years touch on this important life event.

“Swoon!” Millicent murmurs. “A writer who knows how to do research! And I’d had no idea how often elementary schoolers move. That’s definitely a large niche market.”

I’d had no idea, either, Millicent, until I conducted a 2-minute web search while I was writing Savvy’s query. Startling, isn’t it? (The fact that they move so much, I mean, not that I was able to turn up a statistic that apt that fast. I do have a Ph.D., you know; I’m trained for this stuff.)

Gone Bad example: It is head, shoulders, and forelock above anything else currently on the market! … Unlike most writers who pen books about horses — including, unfortunately, some of your clients — I know my way around a stable… Every kid who rides horses will love this book. So will kids who feel like outsiders.

Okay, so the joke in the first sentence is actually rather funny (if I do say so myself), but what a lot of unsubstantiated claims! Even if they are true — and it’s starting to be hard to remember that these two queries were for the same book, isn’t it? — why should Millicent believe them?

A platform paragraph: admittedly, both queries do make the writer sound quite knowledgeable about horses. However, Not-so-Savvy has forgotten his single best credential for writing on this particular subject for this particular audience. See if you can spot his unfortunate omission.

Good example: As a horse world insider, I have drawn upon extensive personal experience to flesh out Tanya’s story. In addition to having taught middle-grade girls Western riding for the past three years, in my own youth, I was a competitive horse jumper. The sights, sounds, and smells of the stable are as familiar and natural to me as sidewalks are to city folks..

Gone Bad example: Unlike most writers who pen books about horses — including, unfortunately, some of your clients — I know my way around a stable. I even teach Western riding.

Did you catch it this time? Even setting aside the rather nasty tone of the opening sentence, can you justify his having left out the information that he has been teaching readers in his target demographic to ride their beloved horses for three years?

Oh, Not-So. I’m genuinely worried about your self-esteem.

A closing paragraph thanking the agent for considering the project: hoo boy. Try not to avert your eyes from the disastrous contrast you are about to see.

Good example: Thank you for your time in considering this query, as well as for the many sensitive books you have made available for these young readers over the years. I enclose a synopsis and a SASE for your convenience, and I look forward to hearing from you soon.

Gone Bad example: Don’t let this one pass you by. You’ll be sorry if you do!

Even I feel like averting my eyes from that last one — which is a quote fed to me by an agent who prefers to remain nameless, by the way; she wanted to get the word out that she would prefer, on the whole, never to see this arrangement of words on a query page again.

If it’s all the same to all of you. Which I’m betting it will be, now that you have seen first-hand just how rude ostensibly upbeat hard-sell sayings look in a query.

What a difference knowing how a professional screener might view things, eh? Starting to feel more comfortable navigating those ropes by yourself without a net?

I had planned to stuff a few more positive examples into this post, but frankly, proving so thoroughly that the same book can be queried so differently using precisely the same selling points has depressed me into a stupor. I’m sure I’ll rouse myself for another example-heavy post later this weekend.

But before I sign off, one more thing: you know how I mentioned at the top of this post that agents, editors, and already-agented writers often take it for granted that an aspiring writer really serious about getting into the biz would have done sufficient homework to toss off a query as solid as Savvy’s in 15 minutes flat?

It took me 5 to write both of today’s examples in their entirety. Yes, counting those two minutes of web research.

That’s the result of practice, my friends. That, and knowing precisely what Millicent wants to see in a query. Once a writer understands that the only trick here is figuring out how to present her book in those terms, the actual writing of the darned thing can be downright speedy.

Trust me on this one; I’m a doctor. Book doctor, that is.

Tune in tomorrow at 10 am PST (or thereabouts) for some insights into how to handle a request for a partial manuscript. Good night, sleep tight, don’t let the bad examples bite — and, as always, keep up the good work!

Querypalooza, part XVI: the logic — and illogic — behind the SASE, or, how to be prepared if something falls on you from a zeppelin

I have a few more insights into query-construction, campers — hard as it is to believe that I left anything out over the last week, I’ve just realized that I had yet to address the problems inherent to writing a query for a multiple-protagonist, multi-perspective, and/or multi-voiced novel. I shall be addressing those burning issues tonight, never fear.

And yes, it was in poor taste to use the phrase burning issues immediately below a photo of a zeppelin, now that you mention it. Sorry about that, but as it happens, the matters I shall be tackling this morning are ones notorious for blowing up in aspiring writers’ faces when they least expect it.

Last time, I began talking about the infamous and ubiquitously-requested SASE, industry-speak for the Stamped, Self-Addressed Envelope (get it?) that should accompany EVERY mailed query letter and/or submission packet. (E-mailed queries and submissions cannot include them, obviously, as these forms of communication have no temporal heft to them.)

Forgetting to include a SASE is an instant-rejection offense at most agencies, and with good reason: if the agent decides to pick up the manuscript, the writer’s having included the expected SASE demonstrates a pleasing ability to follow directions, and if the agent decides to pass, s/he may return rejected pages at the writer’s expense. Yes, I know: it’s annoying to be underwriting one’s own rejection, but there actually are some benefits for the writer in this arrangement.

To name but one: finding out that your query or submission has in fact been rejected, rather than gnawing your fingernails in perpetual worry for a year or two.

Contrary to popular opinion, a SASE shouldn’t always take the form of a business-size envelope; it varies according to what was sent in the first place. For a query, it’s usually letter-sized, but should you happen to be querying an agency whose guidelines call for writers to include more than five pages of additional materials (e.g., writing sample, synopsis, author bio, book proposal, a chapter or two), you’d be sending that in a Manila envelope, right? In that case, the SASE would need to be a second Manila envelope, stuffed inside the first, carrying sufficient materials to ship all of those additional materials back to you.

Why? Because the point of the SASE is to ensure the safe return of whatever a writer sends to an agency; you should always include enough postage on your SASE that everything you submitted may be popped into it and mailed. The basic rule of thumb is to include a container and enough postage for the recipient to be able to ship any materials you may have submitted back to you.

Oh, you hadn’t been thinking of the SASE in those terms? Or was that giant whoosh I heard not a collective gasp, but a whole bunch of eyebrows out there hitting the ceiling?

Probably the latter, I’m guessing, because I’m constantly meeting aspiring writers who are unaware that a SASE should also accompany a manuscript submission. And I’m not just talking about the stamped, self-addressed #10 envelope one would send with a mailed query letter: I’m talking about a package with enough postage to get all of those requested pages back to the writer in one piece.

It can get cumbersome, once the time comes to pack it all up. Not to say expensive, especially for writer submitting to US-based agencies from outside the country, who not only have to figure out what the return postage would be in dollars instead of their local currency, but have to wrap their eager fingertips around some US stamps.

Don’t worry, foreign readers: there’s a trick to it. I’ll be getting to that.

The expectation that an aspiring writer will ALWAYS include a SASE with any kind of paper query or submission is universal, at least among U.S. agencies and publishers, so much so that I’ve noticed that many agencies don’t even explain what it means on their websites or listings in the standard guides anymore. It’s become one of those secret handshake things — you know, a practices that the industry just assumes that any writer who is serious about getting published will magically know all about without being told.

Call me zany, but as those of you have been reading this blog for a while are already aware, I’m not a big fan of unspoken assumptions; they place the writer new to the game at a serious strategic disadvantage. So I hope those of you who have been at this for some time will forgive my taking a second post to explain to those new to querying what a SASE is and why, to put it bluntly, the writer is expected to pay the postage for a rejection letter or returned manuscript.

SASE logic seems to be counterintuitive for many aspiring writers. I’m constantly barraged with questions from readers about why, in the age of fairly universal paper recycling and cheap, high-quality printers, a writer shouldn’t just ask an agent to recycle a rejected manuscript. Quoth, for instance, clever reader Melospiza:

Why on earth would you want your manuscript back (after it has been rejected)? It won’t be pristine enough to send out again. Why spend the money? And any parcel over one pound can’t be dropped in a mailbox, but must be taken to the post office, not something an agent will appreciate. Let the agent recycle the paper and enclose a (business-size) SASE only.

Oh, would only that were possible, Melospiza, but there’s a rather basic, practical reason to include the SASE for safe return of the manuscript: as with a SASEless query, NOT including a SASE in a submission is usually an automatic-rejection trigger.

Yes, you read that correctly: leaving a SASE out of the submission packet can, and often does, result in a submission’s being rejected unread; ask about it sometime at a writers’ conference. The vast majority of agents will be perfectly up front about the fact that they train their screeners accordingly.

The owners of all of those eyebrows are clutching their heads now, aren’t they, thinking of all of those SASEless submissions — or, more likely, submissions accompanied by only a #10 SASE, rather than one with sufficient postage for the manuscript’s return — they sent out in the dark days of yore. “Okay, I can understand why Millicent would reject SASE-free queries without reading them,” these head-clutchers cry, “but why, in heaven’s name, would an agent who asked to see pages reject them unread?”

Good question, oh retrospective panickers. The short answer: because it’s obvious to Millicent that a writer who submits without a manuscript-size SASE doesn’t know the secret handshake.

The longer answer is hardly more comforting. In the publishing industry, it’s considered downright rude for a writer not to include a SASE both large enough and loaded down with enough pre-paid postage to send EVERYTHING enclosed back to the sender. Which means, in practical terms, that if the agency is going to keep its side of the tacit agreement allowing it to read a writer’s unpublished work, IT is going to have to shell out the dosh to mail the rejected manuscript back.

Ditto with a query letter that arrives unaccompanied by a SASE. The result in both cases is generally a form-letter rejection — or no response at all. (Yes, even for a submission. Pages often go bye-bye.)

I implore you, no matter how little you want to see that manuscript again, do not omit the SASE for the return of the manuscript — UNLESS the agency’s website or listing in one of the standard agency guides says specifically that they will recycle rejected manuscripts. (Practically none of them do, but check anyway.)

Okay, before the disgruntled muttering out there becomes too deafening, let’s voice it: “You must be pulling our collective leg, Anne,” I hear some of you saying. “Okay, maybe SASEless queries do tend to get rejected unread, but I can’t believe that it happens to submitted manuscripts or book proposals. By the time an agent is sufficiently interested in you to want to see actual chapters of your book, your foot is too firmly in the door for your submission to be tossed aside unread for a reason as unrelated to the quality of the writing as not including a SASE. I mean, really, what purpose would being that touchy serve?”

A fairly tangible one, actually: it would be one less manuscript for Millicent to read. Remember, it’s her job to reject 98% of what crosses her desk; even a very successful agent at a giant agency seldom picks up more then 5 or 6 new clients per year, even including ones poached from other agencies. (Which happens all the time, by the way. It would astonish most aspiring writers to know just how many of us agented writers are unhappy with our current representation. As I say early and often, you don’t want just any agent to represent you — you want a well-connected, engaged agent who loves your writing and will defend it to the death.)

Thus every submission that disqualifies itself on technical grounds is another step toward that ongoing goal of thinning the pack of contenders. Do you really want to volunteer your precious manuscript for that particular kamikaze mission?

Admittedly, from the submitter’s point of view, a good argument could be made that this practice inevitably leads to, as Melospiza rightly points out, a big ol’ waste of money, not to mention trees, without really providing much benefit to the people who actually pay for the return postage. After all, from the writer’s perspective, a SASE included with a submission is only going to be used if the news is bad. If the agency likes the MS, they’re going to ask to see the rest of the manuscript — which means your initial submission will get filed, you will send another packet (with another SASE), and your first SASE may well end up in the trash.

Or, if you’re really lucky, you’ll never see it again, because it will end up in a file drawer in your new agent’s office. Fingers crossed!

If they don’t like it, all you are doing by providing the postage is paying to get the news that they’re turning you down in a way that will make your postal carrier’s back ache, rather than via a nice, light #10 envelope. So why not just send the manuscript along with a business-size SASE, and be done with it?

Because that’s not how the industry works, that’s why. (See commentary above re: secret handshakes.)

If you’re willing to risk it, you could always include a line in the cover letter, POLITELY asking the agency to recycle the manuscript if they decide not to offer representation and mentioning the business-sized SASE enclosed for their reply. Do be aware, however, that this strategy sometimes backfires with screeners trained to check first for a manuscript-sized SASE: it’s not unheard-of for the Millicents of the world to toss aside such a manuscript to be tossed aside without reading the cover letter.

As I believe I may have mentioned before, I don’t make the rules of submission; I only try to render them comprehensible. Let’s all pray that when Millicent does engage in the summary rejection of the SASEless, she flings that precious ream of paper into a recycling bin.

Originally, the whole paper-wasting arrangement was set up this way in order to PROTECT writers. The sad thing is, though, the logic behind this one is so pre-computer — heck, it’s pre-recycling, if you don’t count Abe Lincoln scrawling the Gettysburg Address on the back of a used envelope — that it’s likely to be counterintuitive to anyone querying or submitting for the first time today.

Return with me now to those thrilling days of yesteryear, when books were widely read, writers didn’t need agents because publishing houses still read through their slush piles, and the photocopier had not yet been invented. Prior to personal computers (and nice laser printers in workplaces that might be accessible after the boss goes home for the day), you could not print out spare copies of your precious manuscript to submit to every Tom, Dick, and Random House in the biz, obviously. Nor could you attach a Word document to an e-mail and send it off via Pony Express.

Equally obviously, no sane human being would send out his only copy. So how did writers reproduce their work to submit to several publishing houses simultaneously?

They retyped it, that’s how. Every single page, every single syllable, every single time.

Think those hardy souls wanted to get their rejected manuscripts back? Darned tootin’. It might save them weeks of retyping time.

My long-term readers will have heard my favorite concrete example of how these returned manuscripts helped writers before, but it’s a terrific illustration of just how much the SASE used to assist the average aspiring writer. Back in the far-away 1950s, my mother, Kleo, was married to Philip, a struggling science fiction writer. While she toiled away at work and went to school, Philip spent his days composing short stories.

Dozens of them. Type, type, type, week in, week out. She would come home and edit them; he would type a revised version. One or the other of them would get a good idea, and they would collaborate in writing the result: one dictating, one typing. She would take them to writing classes and the magazine editors who were already publishing her brother’s SF short stories, returning with still more feedback. Off he went to type another draft.

From scratch. Every single time either of them wanted to change a word. Hard for those of us who write on computers even to imagine, isn’t it?

As writers did in those dark days prior to e-mail, Philip and Kleo stuffed each of those short stories into a gray Manila envelope with a second envelope folded up inside as a SASE and sent them off to any magazine that had evinced even the remotest interest in SF or fantasy. (Except for the ones that Kleo hand-sold by taking to a magazine editor, which is actually how Philip got his first story published. She was, in effect, his original agent. But I digress.)

Each time a short story was rejected — as, in the beginning, all of Philip’s and Kleo’s were — and landed once again in their mailbox with the accuracy of a well-flung boomerang, they acted as professional writers should act: they submitted the rejected story to another magazine immediately. To minimize retyping, they would iron any pages that had gotten bent in the mail, slip the manuscript into a fresh envelope (yes, with a fresh SASE), and pop it in the mail.

Since there were not very many magazines that accepted SF or fantasy back then, they had to keep impeccable records, to avoid sending a rejected story back to a magazine that had already refused it. But Philip kept typing away, and kept as many stories in circulation at once as possible.

How many? Well, no one knows for sure anymore — since occasionally the only copy of a story got sent by mistake, some inevitably got lost.

(Which reminds me to nag those of you sending out manuscripts in the computer age: when was the last time you made a back-up of your manuscript? If, heaven forfend, a gigantic anvil fell from one of those anvil-toting zeppelins we’re always seeing overhead these days onto your main writing space, would it crush both your computer and your back-ups? I don’t want to see you crawling about in the ashes, frantically trying to find the remnants of your hard disk.)

One day, the young couple opened their front door to find 17 rejected manuscripts spread all over their miniscule front porch. Their tiny mailbox apparently hadn’t been able to hold that many emphatic expressions of “No!”

So what did the aspiring writers of yesteryear do when faced with 17 rejections on the same day? Did they toss all of that paper into the recycling bins that had not yet been invented? Did they rend their garments and give up writing forever? Did they poison their mail carrier for bringing so much bad news all at once?

No, they did what professional writers did back then: Philip had his wife iron the pages so they could be sent out again and resubmitted.

Lest you find the story depressing, the science fiction writer was Philip K. Dick, and I have it on good authority that one of those stories was THE MINORITY REPORT. Which a director who shall remain nameless (because he changed the ending in a way that would have caused any author’s resentful spectre to dive-bomb LA, howling) made into a rather lucrative movie, decades later.

Which only goes to show you: contrary to the common writerly fantasy/daydream/self-flagellation-after-rejection theme, even the best writers generally have to brazen through quite a bit of rejection before hitting the big time. As my mother likes to say, the only manuscript that stands NO chance of getting published is the one that sits in the bottom drawer, unseen by human eyes.

Admittedly, it was not the most comforting lullaby to have sung above one’s cradle, but she knew whereat she spoke — and it’s as true today as it was five decades ago, when there were no photocopying machines, no computers, and no guarantee that the copy you sent would ever be retrievable if it went astray in some publisher’s office.

For our purposes today, the important thing to take away from this story is not the warm glow from the implied pep talk (although that’s nice, too), but the understanding that agencies don’t ask for SASEs in order to inconvenience, annoy, or impoverish aspiring writers. They do it today for precisely the same reason that they did it in the 1950s: to get your work back to you as expeditiously as possible, so you may try its fortunes elsewhere.

Also, as I mentioned last time, the practice was intended to protect the writer’s copyright. Just as an e-mailed attachment could conceivably end up, through the magic of multiple forwarding, anywhere on the planet, a loose manuscript that isn’t either in an agent or editor’s office, safely tucked away in that proverbial bottom desk drawer, or being conveyed through sleet, snow, and/or dark of night between one and the other could in fact be stolen.

I know; creepy even to consider. But think about it: is it more or less likely than something falling on your house from a zeppelin?

I’ll answer that one for you: it does happen from time to time, so a savvy writer keeps very, very good track of who precisely has his manuscript when. (If this prospect tends to keep you up at night, please see the SHOULD I WORRY ABOUT MY WORK BEING STOLEN? category on the list at right for tips on how to protect your work.)

Three other things of which a savvy writer keeps very good track: which agents she has already queried (and with what unsolicited-but-permitted extra materials), which already-queried agents have requested materials (and what they requested; every agency asks for the submission packet to contain different components), and which agents are still waiting for her to send them those materials. If an aspiring writer is querying and/or submitting to multiple agents at once — and she should, unless the agent of her dreams has a no simultaneous submissions policy — she had better maintain excellent records; otherwise, it’s just too easy to mix things up.

Or not to know where to send Query #18 when the first 17 SASEs turn up in her mailbox. Or her inbox.

Speaking of minding the details, a savvy writer also takes care when applies postage to her SASE. Let’s take a gander at what postage-related fears were keeping intrepid reader Rachel up at night:

I have a question about the SASE that you put in with your materials. I understand it was always better to use stamps so that the agent can just toss it in the outgoing mail bin at the agency. But I was talking to the postal clerks yesterday and they said that post-911 rules are now in effect: any stamped package over 13 ounces has to be brought to the post. I asked to get metered mail instead, and they said it wouldn’t work because it would have that date (yesterday) on it. A dilemma!

I explained my situation to them and the clerks suggested just using a priority stamp (and the same shipping box), because if a SASE were expected, then stamps are really the only way to go. Is that how they’re doing it now?

Good question, Rachel. Before I answer it, let’s clarify the situation by reiterate the difference between a query packet’s SASE (i.e, a missive containing the query letter + any unsolicited materials an agency’s website said were permissible to send with it) and one tucked into a submission (requested materials).

When sending a query, including a SASE is pretty straightforward: the writer takes a second envelope, writes his own address on it, adds appropriate postage, folds it, and stuffs it — neatly, please, as becomes a Sanitary Author — into the query envelope. (Oh, like you’ve been able to get the SA out of your mind.)

When sending a submission packet, the process is similar, but the packaging is different. If the agent only asks to see 50 pages or a chapter or two, few enough that they could be comfortably placed in a Manila envelope without wrinkling them (the Sanitary Author deplores crumpled pages; so do many agents), all you need to do is take a second Manila envelope, self-address it, affix the same amount of postage you’re going to use to send the whole packet to the agency, fold it, and place it neatly within the submission envelope.

(Don’t worry; I shall be devoting part of this coming weekend about how to handle a request for a partial. I wouldn’t leave you hanging.)

SASE-wrangling becomes a bit trickier if you’ve been asked to send the entire manuscript, because that generally entails using a box. (For a detailed explanation of what types of box should and shouldn’t be used, complete with glamorous photographs of cardboard in its various manifestations, again, tune in this weekend.)

Obviously, it’s going to be unwieldy to stuff a second box inside the first, so it’s completely acceptable just to include a self-addressed mailing label and postage. (Be sure to mention both in your cover letter, so they won’t get lost on the agency end; I’ll be talking about how to pull off including such necessary-but-prosaic details gracefully, you guessed it, this weekend.)

Equally obviously (but I’m going to mention it anyway, just in case), the stamps on the SASE need to be US stamps, if the agency is US-based. That requirement means that SASEing is invariably a great deal more challenging — and expensive — for writers in foreign climes querying or submitting to US agencies; the far-flung are not exempt from the SASE expectation, I’m afraid, which can make e-mailed querying a more attractive option.

Good news for the far-flung: the US Postal Service’s website sells stamps at face value, rather than at the exorbitant mark-up one frequently finds for them abroad. The USPS more than happy to ship ‘em to your doorstep in exotic climes so you may stick ‘em onto your SASE before popping your submission into the mail.

But let’s get back to the crux of Rachel’s question: has the post-9/11 alteration in post office policy altered what agencies expect to see on a SASE?

The last few years have indeed seen some changes in how agencies handle packages, but actually, most of them date from before 9/11, back to the anthrax scare. Before that, virtually no agency accepted electronic submissions, for instance; they may not pay their Millicents much, but the average agency certainly doesn’t want its screeners to get sick from opening a poisoned query envelope.

E-mailed queries and submissions don’t carry the risk of that sort of infection (and I think we can all guess how the Sanitary Author would feel about that). They do, however, occasionally contain computer viruses, so few agents will open an attachment unless they have already specifically requested an electronic submission from a writer.

That’s why, in case you’d been wondering, most agencies have policies forbidding e-queriers from sending unsolicited materials as attachments. Too much risk of computer contamination. Instead, they will usually ask queriers to copy any permissible additional materials and paste them into the body of an e-mail.

Rachel’s clerk was quite right about heavier packages having to be physically carried into the post office by human being, rather than blithely dropped into a mailbox or dumped in a mailroom — a policy shift that would affect virtually any submitted full manuscript, since they tend to be heavy little critters. However, that most emphatically does not mean is that the agent is going to be taking a rejected manuscript to the post office herself, or even that the Millicent who screened it will. Some luckless agency intern will be toting a whole mess of them there every few days.

Or not; since the USPS changed its regulations in this respect, many agencies have side-stepped the return mail problem by ceasing to return submitted manuscripts to their writers at all. Check policies before you submit. (Interestingly, agencies that operate this way virtually always still expect submitters to include SASEs with their submissions.)

The moral: unless you are querying or submitting electronically OR an agency specifically says it doesn’t use SASEs, you should always include one.

And always use actually stamps on it, rather than metered postage. It’s called a STAMPED, self-addressed envelope for a reason, you know.

Despite the changes I mentioned above, the imperative to use stamps on a SASE has never wavered: the goal here is not convenience in mailing, but the submitter’s paying for his own manuscript’s return. Regardless of whether that means tossing it into the nearest mailbox (which would still be possible for most partial manuscripts) or assigning Millicent to do it, stamps have always served the purpose best.

That being said, I must confess that I don’t quite understand the clerk’s recommendation to Rachel to affix Priority Mail postage to the SASE, unless he was either lobbying her to use a flat-rate Priority Mail envelope as a SASE (not a bad idea, especially if the submission is just a few chapters; they fold nicely into a submission envelope) or simply trying to hawk a more expensive stamp. The distinction between Priority Mail and regular mail is the speed with which it arrives; the ease of mailing is identical.

Which means that buying a more expensive stamp or a cheaper one to affix to the SASE is entirely up to the writer. Like overnighting requested materials vs. sending them regular mail, whether a submitter elects to pay a shipper extra money to convey a manuscript from point A to point B is generally a matter of complete indifference to the agent receiving it, as long as it gets there in one piece.

(“And looking pretty,” adds the Sanitary Author. “None of those pesky wrinkles. And print your manuscript on nice, bright-white, 20-pound paper while you’re at it, please. It’s aesthetically more pleasing than the cheap stuff.”)

To be blunt about it, the agent has absolutely no reason to care how quickly a rejected manuscript reaches its submitter. All she’s going to care about is whether you’ve included the means to mail it back to you at your expense, not hers.

And that, my friends, is the information that most agencies’ listings in the standard agency guides and websites compress into the terse advice Include SASE. Apparently, somewhere on earth, there lurks a tribe of natural-born queriers who realize from infancy precisely what that means, so it requires no further explanation.

I’ll bet our old pal, the Sanitary Author, is one of that happy breed. For the rest of us, learning how agencies work requires a bit of homework — and the asking of good questions.

Tune in at 7 p.m. PST tonight for a few more thoughts on query construction. In the meantime, keep up the good work!

Querypalooza, part XVII: selecting the elements that will grab Millicent’s attention, or was a lost dog honestly the most exciting news story of the day?

dog rescue story 2

Before I launch into this evening’s installment of our ongoing series on the ins and outs of querying, I have a question for all of you: would you be interested in my running a Synopsispalooza sometime soon? Followed, perhaps, by an Authorbiopalooza, a Marketingplanpalooza, and/or a Howtofindagentstoquerypalooza? Or my personal favorite, Howtogetgoodfeedbackwithoutoffendingyourmomandotherkithandkinwhowanttoread(deep breath)yourmanuscriptpalooza?

If enough readers are up for any or all of these, I’d be happy to oblige, although as always, I’m eager to get back to craft issues. Admittedly, there are already how-to posts for these important processes on the archive list, but I haven’t gone over any of them in a while. Market conditions change over time; so do literary tastes and trends. And as those of you who have been through a querying series with me in the past have no doubt noticed, I tend add quite a bit of new material every time I revisit a topic.

So no, in answer to what newer readers’ minds just shouted, the stuffed-to-the-gills nature of my Querypalooza posts is actually not all that unusual here at Author! Author! I’m all about thoroughness, and I get genuinely excited about this stuff.

Do think about the synopses, author bios, etc., and let me know. No great rush: after Querypalooza ends on Sunday (I think; it may spill over a trifle into next week, depending upon how example-happy I get this weekend), I shall be devoting a bit of time to the close textual analysis of the winning entries in the Author! Author!/WHISPER Great First Page Made Even Better Contest contest that we began going over with the proverbial fine-toothed comb in early September. It will be a good segue out of these intensely marketing-oriented ten days, marrying considerations of craft with yet more consideration of how to catch Millicent the agency screener’s elusive attention in a positive manner.

Or, to put it in practical terms: if you are at all interested in learning how a pro reads a first page — you know, the single page an agency is most likely to allow queriers to attach to their queries, as well as the first thing Millie will see in your submission — make sure to tune in.

But first, a little more on the theme of catch Millicent’s elusive attention in a positive manner.. Last spring, during a spirited discussion of Point-of-View Nazis and their narrative-limiting ways, reader AM made a great suggestion:

Now what we need is your take on writing a query letter for a multiple POV novel. Or maybe I just need to find an attractive combination of money and chocolate bribe to get your input on mine. Hmm.

Now that’s a polite way to grab someone’s attention. If I can wade my way through this roomful of bundled dollar bills and baskets of truffles, I’ll get right onto AM’s perfectly reasonable request.

Just kidding. I don’t like chocolate all that much.

And while we’re on the subject of blandishment: no matter how much you want to grab Millicent’s attention, never, ever, EVER include a bribe of any sort in a query or submission packet. It will not garner positive attention for your book project; in fact, it is virtually always an instant-rejection offense.

Yes, even if it’s merely a photograph or two of the gorgeous scenery you have written about in your travel memoir or that business card you had made up for your last foray to a writers’ conference. Agencies have to be extremely defensive about this one: due to how fast rumors about the latest querying trick spread around the Internet, if even a single Millicent accepted a single box of fudge from an aspiring cookbook writer, half the agencies in the country would find themselves up to the top of their cubicles in bribery-aimed cookies, helium balloons, and fruit baskets. Not to mention something most agents have a horror story about already, videotapes of aspiring authors giving speeches about their books.

So what is the best plan for stuffing that query packet to get your work noticed positively? Checking the website and/or agency guide listing for each and every agent you plan to query, making sure that you are sending precisely what they expect queriers to send — no more, no less — topping it with a professional, well-crafted query letter, and mailing it off with a SASE. Or going through exactly those steps for an e-mailed query.

Given that most agencies with websites are pretty explicit about what they do and don’t want aspiring writers to send them, you would expect that query packets that conform to their various standards — because, lest we forget, every agency is looking for something slightly different — but actually, every Millicent I have ever asked about it (and believe me, I ask as many as I can) complains about how often her agency receives query packets with extras.

Or — sacre bleu! — with elements missing.

The only message such query packets are actually sending to the Millicents who open them is hey, look: here’s a writer who can’t follow straightforward directions! Or possibly, depending upon the clarity of the agency’s guidelines, wow, here’s a writer who doesn’t read very well. (More common than any of us would like to think, alas.) Or, the most likely of all, oh, no, here’s another writer who didn’t bother to do his homework; we went to all the trouble of telling potential queriers what we wanted, yet this guy just assumed that every agency was identical.

All sentiments our Millie is prone to sum up tersely elegantly as: “Next!”

So what, out of all of the possibilities a writer’s active imagination could conceive and all of the suggestions for querying techniques flying around out there in the ether, is the bare minimum that MUST be in a query packet? So let’s recap the basic elements that any agent would expect to see:

*1. The book’s title

2. The book’s category, expressed in existing category terms

3. A brief statement about why you are approaching this particular agent

4. A descriptive paragraph or two, giving a compelling foretaste of the premise, plot, and/or argument of the book.

5. An EXTREMELY brief closing paragraph thanking the agent for considering the project.

6. A SASE, if querying by mail.

That’s it, right? If you don’t include all of those, your query letter cannot succeed. Two other highly advisable, but not strictly speaking required, elements include:

7. A BRIEF marketing paragraph explaining for whom you have written this book and why this book might appeal to that demographic in a way that no other book currently on the market does. (Optional for fiction, but I would strongly recommend either including it or replacing it with #8.)

8. A platform paragraph giving your writing credentials and/or expertise that renders you the ideal person to have written this book. (Also optional for fiction, and can be replaced with #7; it’s niftier, however, if you can manage to include both, even for novels.)

Is everyone comfortable wrangling all of those elements? (Now is the time to speak up, if not.) When all of these elements are pulled together into a smoothly-worded piece of correspondence, it reads like this:

mars query

Now that we’re thinking in terms of constituent parts vs. whole, we can see that what AM is asking about is not the entire query letter — she couldn’t be, since elements 1, 2, and 5-7 are not concerned with plot or narrative, right? #3 could be, but only if the agent had a track record of representing multiple-narrator books. (In that case, Since you so ably represented STORY IN FIFTEEN VOICES, I hope you will be interested in my multiple-narrator novel… would be perfectly acceptable.)

You look so cute with your eyes bugged out like a cartoon character’s. “What do you mean, Anne?” flabbergasted would-be queriers everywhere exclaim. “How is it possible that something as important as the narrative structure of the book could affect only a single paragraph of the query? Isn’t the voice choice the single most important thing to know about a multiple-narrator story — or a first-personal narrative, for that matter? Or, if it’s not the most important, isn’t it at least the most interesting?”

From a professional point of view, the answer to those last two questions is very short: no. And the answer to the second, the one about why the narrative choice shouldn’t spill over to the rest of the query is also pretty brief: because how a writer has chosen to tell the story in the book is not a required element in the query.

You don’t see it on the list above, do you?

Unless an agency’s guidelines specifically ask for it, leave it out, or as we’ve already discussed, you’ll run the risk of producing a query that reads more like a book report than, well, a query. Remember, the query is not expected to provide analysis or review of the manuscript it is pushing: it’s supposed to tell Millicent the story.

Let’s face it: telling her how many protagonists there are, or whether the narrative talks about their experiences in the first or third person, actually doesn’t give her much of an indication of what the book is about, right? So is it really the best use of scant querying space?

In case you’re waffling on that last question, here’s a peek at what the result might be if a writer’s answer were yes. (If you are having trouble reading the individual words, try holding down the COMMAND key and pressing +.)

book report-style query

Quick: what is this book about? What is the event that all of these narrators observed, and what about it is compelling enough to hold the reader’s interest through 187 changes of perspective?

Beats me. So how can it be an effective query letter? Especially when — and give yourself some extra Brownie points if you caught this — Expansive made the classic Millicent-baiting mistake of referring to his work by the redundant phrase literary fiction novel. (All novels are fiction, right?) Besides, everyone knows that ol’ Pointy is a woman, and thus should be addressed as Ms. McGettoitson.

Equally damning, all of that analysis of structures and themes is going to read like a book report to Millicent. (That’s even the industry’s term for this kind of query, pitch, or synopsis: high school book report.) In a query, you’ve got one or at most two paragraphs to convince Millicent that this is a story she should read. Talking about a novel’s structure is almost never the best means of doing that.

So how would I advise Expansive to go about revising this query? Well, for starters, I would encourage him not to name so many characters in his descriptive paragraph (pop quiz: without looking, how many can you name? That’s the maximum he should keep), concentrating on the overall story of the novel, rather than enumerating as many perspectives as he can in that short a space. Second, I would urge him to make that first paragraph a touch less off-puttingly pretentious in its phrasing.

Third, I would advise him to throw out the second paragraph altogether. Period.

And every multiple-perspective lover’s hand shoots into the air. “But Anne, the first thing almost any aspiring writer will say if asked to describe his multiple-perspective novel, or even first-person narrative, is something like, ‘Well, there are eight points of view.’ Are you seriously suggesting that he should suppress that information in his query?”

Personally, I would let it be a pleasant surprise at manuscript-perusal time. Few professional readers would consider the narrative voice choice the most important thing to know about a book, after all. As anyone who has ever read fiction manuscripts for a living would be only too glad to tell you, there are excellent multiple-perspective novels; there are lousy ones, and there are a million different gradations in between.

Ditto with every other perspective choice. At query time, it’s just not a significant issue; it doesn’t give Millicent much of a hint about why her boss might conceivably be interested in this book. It’s not as though agents are very much given to strolling into the office first thing in the morning, yawning, and saying wistfully, “You know what I’d really like to read today? A first-person narrative. Yep, that would really hit the spot. Got any of those on hand, Millie?”

Not going to happen. If the narrative choice works on the page, great, but the only way Millicent can possibly tell if it does is to — wait for it — read the manuscript. Which, by definition, she’s not going to be doing at the querying stage.

So why not let your exciting perspective choices be a pleasant surprise at submission time? Concentrate instead in the query on getting her to ask to see the manuscript.

Which leads us right back to AM’s query-editing problem, doesn’t it? She’s in luck: the only part of a query letter that could possibly require a multiple-protagonist novel to be handled differently from a single-protagonist one would be #4, that pesky descriptive paragraph where the aspiring writer attempts to give some indication of what the book is about.

Paragraph #4 on our must-have list, in other words.

There’s a reason that lovers of multiple-protagonist stories find constructing the descriptive paragraph frustrating, and a darned good one. Let’s face it: that’s not a lot of space to talk about a perfectly straightforward boy-meets-girl story, let alone one following five protagonists, seventeen subplots, and fourteen generations of bunnies on an epic trek across four continents.

So I’ve got a radical suggestion: don’t try.

I’m quite serious about this. Instead of attempting to force a super-complicated plot into the space of a scant paragraph, just show enough of the premise to intrigue Millicent into asking to see the manuscript.

Which is, after all, the actual goal of any query, right? Right? Hello?

If you didn’t respond immediately in the affirmative, you’re not alone. Many writer new to the game assume, wrongly, that if only their query is good enough, an agent is going to say yes on the spot to representing the book. Since that literally never happens — no agent in his right mind would agree to represent a manuscript or book proposal she hasn’t read, unless it was written by someone who is already a celebrity in another field of endeavor — the assumption that it should renders the hard process of coming up with that descriptive paragraph even harder. The sooner an aspiring writer can jettison it, the better.

Is that dangerous notion out of your system? Excellent. Embrace this far more workable principle instead: the point of the descriptive paragraph in the pitch is NOT to distill the essence of the book; it is to convince the agent or editor to ask to READ it. Thus, your job is not to summarize the plot, but to present it in a fascinating manner.

Again, this is a tall order, even for a novel focusing on a single protagonist. Within the space of a paragraph, it’s genuinely difficult to make someone sound like an interesting character in an interesting situation. Generally speaking, your best bet is to focus on what’s most unusual about the protagonist and/or the situation.

Don’t believe me? Okay, if you read as many queries as Millicent, which would intrigue you more:

an accountant confronted with an ethical dilemma , or

a goose-loving accountant forced to decide between betraying his parfait-scarfing boss and being kidnapped by a mob of crazed azalea gardeners?

One’s generic; one’s fresh. And the second one is far, far less likely to make Millicent roll her bloodshot eyes and mutter, “Oh, God, not another accountant-in-a-dilemma story. Just once, I’d like to see one of ‘em do the wrong thing.”

Okay, okay: so that’s a pretty jaded response. Also, the second presentation’s details are a little weird. But it caught your attention, didn’t it?

Those of you writing about multiple protagonists are scratching your pretty little heads right about now, aren’t you? “But Anne,” these sterling souls inquire politely, because they know that’s the best way to get me to answer. “That sounds like great advice, but how does that apply to my novel? All seven of my protagonists are interesting people in interesting situations, but there just isn’t room in a 1-page query letter to introduce them all that way. Help!”

Superlative question, head-scratchers. In theory, a good multiple-protagonist novel is the story of LOTS of interesting people in LOTS of interesting situations.

That can make a great read, but it definitely presents a space-usage problem in a query letter. Take, for example, what the descriptive paragraph of John Steinbeck’s East of Eden would look like if Uncle John were (a) querying it today, (b) not already famous by the time he wrote it, and (c) he didn’t already know that the manuscript’s first 10 pages being almost exclusively concerned with the soil conditions of the Salinas Valley would probably lose Millicent pretty quickly:

Adam Trask and his brother Charles have a problem — and not just that their father has built a career on lying about his experiences in the Civil War.

Allow me to pause there for a moment: the story’s grabbed you already, hasn’t he? See what I mean about the hook value of unusual details?

But let’s assume for the purposes of argument that Millicent hasn’t already e-mailed him and asked to see the manuscript without reading the rest of the letter. (Hey, she’s busy; she already knows she wants to read it.) See how the energy fades as the description piles on more and more protagonists:

Adam Trask and his brother Charles have a problem — and not just that their father has built a career on lying about his experiences in the Civil War. For reasons Adam is powerless to explain, insensate rage overcomes Charles anytime their overbearing father shows so much as a flicker of preference for his brother. Sent off to the Indian Wars against his will, Adam loathes killing the innocent; Charles, deserted at home, farms and longs for his brother’s return. Meanwhile, wee sociopath Cathy Ames blithely leads young men to their doom in her home town. After a young teacher kills himself for her sake, her parents attempt to curb her — such a pity that they underestimate Cathy’s familiarity with kerosene. Out in California, Samuel, a family patriarch who bears a suspicious resemblance to the author, proves himself incapable of making money, but is the most respected advice-giver in the whole Salinas Valley. Samuel is the first to notice that Lee, Adam and Cathy’s hired hand, loses his pidgin accent as soon as anyone speaks to him intelligently. After Cathy unwillingly gives birth to twins Cal and Aron, she flees to Faye’s house of ill repute. Trusting Faye comes to love Cathy — now calling herself Kate — like a daughter, unaware of how the young woman has historically treated her relatives. The Sheriff of Monterey County worries about Kate and Adam, but can do little as she builds her business. As the Trask boys grow, secure in Lee’s love and Adam’s depressed indifference, three of Samuel’s children have their own individual adventures. Abra, a beautiful young girl visiting the Trasks with her parents, is charmed by eleven-year-old Aron’s beauty, but repelled by Cal’s rudeness.

That’s not the plot, mind you — that’s just a basic list of the protagonists and their initial conflicts. And I haven’t gotten to the part where the James Dean film version of the book began. Even starting 2/3rds of the way into the book, to make the story fit within the film’s running time, it completely got rid of Lee and transformed Abra into a love-crazed simp.

That’s a pity, because it honestly is a marvelous book — one that any serious novelist interested in handling multiple protagonists might want to read, incidentally. Steinbeck was incredibly skilled at weaving perspectives together into a solid, real-feeling world.

Clearly, though, no matter how wonderful the novel, focusing upon all of the protagonists isn’t going to work in the query letter. What other alternatives would Uncle John have?

What many writers would choose to do in Uncle John’s place would be simply to select one protagonist and present that character as if he were the only protagonist. This can work wonders, in terms of simplifying the story for querying purposes. Take a gander:

Adam Trask has a problem — and not just that his father has built a career on lying about his experiences in the Civil War. For reasons Adam is powerless to explain, his brother Charles is overcome with insensate rage anytime their overbearing father shows so much as a flicker of preference for his brother. When a mysterious battered beauty arrives bleeding on their doorstep, Adam abruptly decides to pursue his dream: move across the country with a woman he barely knows to create his own garden of Eden in the most beautiful place he has ever seen. But is his lovely new wife a craftier version of Charles, only too eager to wreck his hard-won paradise?

Gets right to the point, doesn’t it? Here, Adam’s an interesting character from an interesting family, faced with interesting conflicts.

As a bonus, the description even tells Millie how he intends to overcome those conflicts and move toward what he wants. (And did you like how I worked in the word dream? Millicent loves seeing that word in a descriptive paragraph. Other faves: passion, desire, longing, want, love, happiness.)

It does not, however, give a particularly complete sense of the book, does it? Partially, that’s a function of focusing on the premise — as is often the case, restricting the description to merely the set-up means that the query letter virtually ignores two-thirds of the book. (And not the two-thirds ignored by the movie version.)

That’s not a bad strategy for a query, by the way. Borrow a page from Scheherazade’s book: don’t tell too much of the story; leave Millicent curious to hear more.

But is concentrating upon only one of several protagonists the only way to produce a query for a complex multi-protagonist novel? Not by a long shot. Here’s an even better suggestion: introduce the story of the book in the descriptive paragraph, not the stories of the various characters.

Why, that’s the advice I gave Expansive, wasn’t it? Allow me to elaborate.

For a novel with multiple protagonists to draw the reader along from storyline to storyline, it must necessarily have an underlying unitary narrative. (Unless the chapters and sections are a collection of unrelated short stories — which would make it a short story collection, not a novel, and it should be queried as such.) Even if it is told from the point of views of many, many people, there is pretty much always some point of commonality.

That area of commonality should be the focus of your descriptive paragraph, not how many characters’ perspectives it takes to tell it. Strip the story to its basic elements, and describe that in Paragraph 4.

Those of you juggling many protagonists just sighed deeply, didn’t you? “But Anne,” lovers of group dynamics everywhere protest, “why should I limit myself to the simplest storyline? Doesn’t that misrepresent my book?”

Not more than other omissions geared toward brevity — you would not, for instance, take up valuable query space with telling an agent that your book was written in the past tense, would you? Or in third person?
The point of the query is not to talk about the novel, as you would if you were reviewing it or analyzing it for a class; you’re there to interest Millie in the story.

So tell the story. Let your narrative choices be a fringe benefit discovered at manuscript-reading time, Expansive.

Before anyone steps up onto that nearby soapbox to inform me huffily that in a good novel, the writing is the story — a statement with which I happen to agree, by the way — let me give you another example of why concentrating on the narrative structure seldom sells a story well. I’m certain the wandering spirit of Uncle John will forgive me if I use his story again as an example:

EAST OF EDEN is a multiple-protagonist novel covering three generations of the Trask family, as well as three generations of the author’s own family history. Told from the competing and sometimes factually inconsistent points of view of both fathers and sons, as well as the lover, wife, mother, and madam who alternately rules and destroys their dreams, this sweeping epic tells three different versions of the Biblical story of Cain and Abel — and the bystanders who see the tragedy reenacted again and again. Through the eyes of Lee and Samuel, the less-privileged characters supporting Adam and his sons, the reader gains a clear if limited picture of the casual racism, conflicting cultural values, and philosophies of the period.

That’s analysis, not description. It might get you an A on an American Literature exam, but the publishing industry just doesn’t talk about novels in academic terms. Tell Millicent a compelling story instead.

Has a high wind risen on the horizon, or have some of you been indulging in gusty sighs for the past few paragraphs? “Okay, Anne,” Expansive and his ilk concede reluctantly, “I plan to use the descriptive paragraph to show off my skills as a storyteller, rather than getting bogged down in a general discussion of the structure. But I write character-driven fiction — my story is my characters!”

Pardon me for doubting you, oh sighers, but in a well-told narrative, that’s almost never true. Even memoirs are seldom solely about their protagonists and nothing else. Protagonists live within contexts; they face obstacles to pursuing their goals; they encounter conflict. If they don’t, it’s hard to envision much of a dramatic arc.

Even in the extremely unlikely event that your book is such pure literary fiction that the characters and plot are irrelevant — again, almost unheard-of — concentrating instead upon experiments in writing style, your book is still about something, isn’t it? The interactions between the protagonists? Their hopes and dreams? The way that plain white wall changes in the light over 400 pages of the protagonists’ staring at it and nothing else?

That something can be the focus of your descriptive paragraph. Why? Because just as any agent is going to have to know what the book is about in order to interest an editor in it, Millicent’s going to have to be able to tell her boss what kind of novel she thinks the agency should consider representing.

Wait, what’s that you say? You’d like to see just how I’d follow this last piece of advice for Uncle John’s notoriously plot-heavy 600-page novel?

I was afraid you’d ask that. Frankly, if I were querying EAST OF EDEN to most agencies, I’d probably use the Adam-centric descriptive paragraph above; it’s a pretty good teaser for the first part of the novel. However, if I were approaching an agent who specialized in lengthy, character-driven epics written in a literary voice, I might try a more theme-oriented approach. For this book, I’d concentrate on the great big conflicts, opening with a wacky, memorable detail:

Invalided half an hour into his Civil War service, Cyrus Trask builds a career on lying about his many battles. He raises his sons, Adam and Charles, as miniature soldiers, but by the time they come of age, volatile Charles is too violent for even the Indian Wars. Forced to shoot at innocents against his will, meek Adam vows to use the rest of his life to create, not destroy. When mysterious beauty Cathy arrives at the Trask farm, nearly beaten to death, Adam abruptly decides to abandon his family to pursue his dream: move across the country with a woman he barely knows to create his own garden of Eden in the most beautiful place he has ever seen. But crafty Cathy longs to escape his hard-won paradise and carve out a safe haven for herself as madam, even if she must murder those who stand in her way. Left to raise his twin sons with only the help of Lee, his quietly scholarly housekeeper, can Adam avoid passing his legacy of violence down to yet another generation?

The answer to that question is, as any American literature major could tell you, is no. But there’s no need to tip Millicent off before she requests to read the manuscript, is there?

More practical examples follow next time, of course — 10 am PST, according to our schedule, although I reserve the right to hit the snooze button a couple of times tomorrow morning. Enjoy your evenings, campers, and keep up the good work!

Querypalooza, part XV: nicely stamping your SASE and other Millicent-pleasing habits of the sanitary author

sanitary-author

I’m not much given to double-takes, campers, but I must admit, I did a lulu when I spotted this sign standing by the side of a two-lane highway in unincorporated Neskowin, Oregon. To the casual observer, Neskowin is a blink-and-you-miss-it collection of buildings, but to the observant tourist, it is fraught with enigma: its population is 170, according to its ostensibly unofficially municipal website — a human density which renders the two golf courses located there, well, surprising. Who is playing golf in such high numbers that a lone course wasn’t deemed sufficient for local needs? Bears? Sea lions? Migratory Scots with an affection for Pacific Rim cuisine?

All of these legitimate wonders pale, however, next to the enigma of the Sanitary Author.

What makes him or her so darned clean, the passing motorist is left to speculate, and why is the population of Neskowin so proud of that particular resident’s hygiene habits that the non-city fathers saw fit to erect a sign to commemorate the SA’s immaculate practices? Did s/he win some sort of international award for cleanliness, a plaudit akin to the Nobel prize, in order to raise him or her so very high in the town’s esteem?

Not, obviously, as high as videos, coffee, or ice cream, but still, it’s more recognition than most authors get.

Does the SA reside in remote forest because such cleanly writing practices would not have been feasible within the confines of a large city like New York, Los Angeles, or even charming and nearby Portland? More importantly from the point of view of fellow authors, how does being so sanitary affect the quality of the SA’s writing — and if it has a net positive effect, should we all be beating a path to Oregon, demanding to follow in the SA’s spotless footsteps?

And should we be worried about all of the unsanitary authors running around out there?

Oh, I know what prosaic types out there are likely to tell me: since the period after AUTHOR would tend to indicate an abbreviation, this sign probably only refers to the local sanitary authority, the fine municipal employees who look after water quality and maintain the local sewer system. So much for impenetrable ambiguity, the literal would doubtless conclude. Just ignore that sasquatch strolling by; there’s nothing to see here.

But look closely at that sign: there’s a period after SANITARY, too. Complete words are seldom abbreviations, I find.

So the mystery continues. I shall make a valiant effort to wrest my mind away from the Sanitary Author and concentrate on the matter at hand: queries and the things that accompany them.

Oh, it’s no use: the image is burned into my brainpan. A psychologist friend of mine once told me that recent research demonstrates that the brain can respond as dramatically to recalled memories as to present life; sometimes, she says, the mind will experience flashbacks AS current events. I’m fascinated by this, not only as a memoirist (and yes, the memoir that was supposed to come out a few years ago is still tied up in legal knots; thanks for asking), but as a novelist.

The writer’s descent into a creative trance is one of the least-understood of human phenomena, isn’t it? Don’t know what I’m talking about? Ask your kith and kin what you’re like during periods of intensive writing.

Personally, when I’m in mid-chapter, I lose most of my sense of the passage of time. If my cats didn’t remind me occasionally that they do not possess opposable thumbs or the ability to open cabinets (well, okay, MOST cabinets), they would probably be forced to start nibbling on my toes under my desk to stave off imminent starvation.

I’m inclined to blame this on the way that the creative process colonizes the writer’s brain. The cats seem inclined to blame it on me, which I suppose amounts to more or less the same thing: if it can’t wait until I polish the scene in front of me to a high gloss, it’s probably not going to happen.

You may be unusually good at jumping back and forth between the creative and observational parts of your brain, but if you’re writing on a regular basis, I’m betting that those who have the good fortune to live and work with you have built up a stockpile of anecdotes about how you space out on the minutiae of quotidian life when you’re writing hard. Or — and I honestly am getting around to the point of our series again — when you are embroiled in sending out a flotilla of queries.

Oh, you thought you were the only one who spaced out? Far from it. Little things like laundry, taking vitamins, watering plants, and checking e-mail seem to slip unnoticed out of the working writers’ consciousness in the middle of a querying binge or writing jag — and don’t even get me started on how the amnesia about practicalities can intensify in the face of an imminent deadline or, heaven help us, immediately after an agent asks to see a partial or full manuscript.

(I’m going to be talking about those last two contingencies this weekend, by the way. Delving into the practicalities of submission seemed like a natural way to round out the ten days of Querypalooza.)

I suspect that this checking out from the everyday world is a necessary side effect of the alchemy of creation. Because, really, in order to render our characters’ lifeworlds gripping on the page, we writers have to create them in our minds every bit as vividly and in all of the detail of a vitally important memory. That’s a pretty absorbing task, isn’t it?

With a pretty gratifying payoff, potentially: if we do our job very well indeed, we might create a story, a situation, a character that seems to the reader to have stepped straight out of real life. Only better.

Is it that same is-it-real-or-is-it-Memorex trick of the brain, I wonder, that would allow a reader to fall in love with a character in a novel? As Mario Vargas Llosa wrote in THE PERPETUAL ORGY:

A handful of fictional characters have marked my life more profoundly than a great number of the flesh-and-blood beings I have known.

He’s talking about a literary orgy, incidentally, not a physical one: quite a lot of the book is about his passionate decades-long love affair with the entirely fictional Emma Bovary. And who can blame for falling in love with her, really? She’s a pretty absorbing character.

Do I sense those of you who intended to get queries and/or submissions out the door now that the annual post-Labor Day return of the publishing world to New York has arrived becoming a bit restless in the face of these musings? “I’m as fond of the creative haze as anyone else,” I hear some of you stalwart souls say, “but right now, most of my writing time is getting eaten up by the process of trying to find an agent. So if you don’t mind my asking, what does any of this have to do with the very practical concerns we’ve been discussing for the last week?”

A couple of things, actually. First, in the throes of agent-seeking, it can be pretty easy to forget that Millicent and others like her who screen queries actually are looking to fall in love with some writer’s work.

The querying hurdle is, at least in principle, set in place to maximize the probability of discovering the next Great American Novel — or memoir, or nonfiction book — by freeing agency staff from the necessity of reading pages from every ambitious soul currently writing in English. That way, the theory goes, Millicent can concentrate on deciding amongst the crème de la crème.

Your mind is still focused on the paragraph before last, isn’t it? Yes, you read that correctly: even the most virulent rejection-generator is usually eager to discover a novel that pulls him immediately into its lifeworld, or a memoir that wrings his heart, or the next Emma Bovary. I don’t think it’s at all coincidental that agents and editors so often describe their first responses to submissions in the language of attraction: you’re going to love this book, it’s a sexy topic, it didn’t grab me, I can’t get this book off my mind, I just didn’t fall in love with the protagonist.

Set those to music, and you’ve got a pop song. As hard as it may be to believe, Millicent is waiting to be swept off her feet.

Which is why, in case any of you fine souls out there have been wondering, I tend to discuss querying and submission in romantic terms: the query letter is a personal ad for your book; you want attract not just any agent, but the one that’s the best match for you and your work; the first page needs to seduce Millicent into wanting to read on; the chemistry between an agent and a book matters deeply. Ditto between a book and an editor. So in addition to everything else we writers are trying to create, our writing also need to inspire love.

The interminable and annoying querying/submission process sounds substantially more noble put that way, doesn’t it? Feel free to use this argument the next time some non-writer gapes at the amount of time you’ve invested in trying to land an agent; generating love can take some time.

My second reason for bringing up this high-falutin’ topic is, I’m afraid, disappointingly prosaic. I meant to begin this post by talking about SASEs (Self-Addressed Stamped Envelopes), and I seem to have gotten sidetracked.

I can only plead that I was absorbed in my writing. Excuse me a moment while I feel my languishing cats.

Or perhaps I zoned out because, let’s face it, SASEs are not the most thrilling of topics. But they are absolutely vital to discuss within the context of Querypalooza, because a mailed query unaccompanied by a SASE will get rejected automatically at virtually every U.S. agency. Almost invariably without being read.

And if Millicent doesn’t read your query, it’s literally impossible for her to decide to request your manuscript, and therefore impossible for her to fall in love with your writing. Which, in turn, renders it impossible for her boss, the agent, to fall in love with your writing, for the agent to convince an editor to fall in love with your writing, for the editor to convince an editorial committee to fall in love with your writing, and for the publishing house’s marketing department to convince readers to fall in love with your writing.

So omitting the SASE isn’t just a technical gaffe; it’s the catalyst in a tragic tale of lost love.

That’s the writer’s opportunity cost of neglecting to include a SASE in your query packet, but there are costs on the agency end as well. Think about it: having the SASE arrive in the same envelope with the query means that Millicent can grab either a form-letter rejection or please-send-us-pages note (oh, didn’t you realize that both were boilerplates?) the very instant after she makes up her mind which is appropriate.

It takes very little time, and the writers themselves are providing the resources. What’s not for the agency to like?

In fact, they like it so much that that most agencies have standing policies against SASE-free queries at all. Providing an envelope and a stamp to reject a single forgetful writer may seem like a negligible expense — but multiply it by the 800-1500 queries the average agency receives every week, and we’re talking about a considerable investment in writers whose work they’ve already decided not to represent.

So if you didn’t hear back on that last raft of queries — you know, the ones where you glibly told Millicent to contact you via e-mail if she wanted to see pages — that’s probably why.

Yes, in answer to what half of you just thought so loudly, answering your mailed query via e-mail would have been costly for the agency, too, although obvious, not as much so as hauling an envelope from the supply cabinet. The Millicent charged with opening all of those envelopes and scanning the paper queries would have to stop what she was doing, carry your query — and only yours — to a computer, open the agency’s e-mail server, type in a rejection (which would probably be identical to the form letter she’s been stuffing in SASEs all day), send it, then go back to work.

Multiply that by every querier who thinks he’s being clever, considerate, and/or paper-saving by insisting on this, and it would add up to a lot of unnecessarily expended energy over the course of a year. Far, far cheaper for the agency just to tell its Millicents to toss any query unaccompanied by a SASE into the recycling bin.

Although if she does decide to ask for pages, she will probably let you know via e-mail, rather than by sending a reply in the SASE you so thoughtfully provided. I like to think of this as the SASE Utility Paradox: the rejected writer must pay for the postage and envelope that carry the bad news; the accepted writer must offer the stamp and envelope as a sacrifice to the gods of querying.

Either way, you’re going to be buying some envelopes and stamps. (Don’t forget to keep receipts; if you file a Schedule C for your writing business, you may be able to deduct the cost of both as a promotional expense. Talk to a tax expert with experience handling writers’ returns — which I am not –before you deduct anything, however, because the IRS rules governing writers are both strange and different than those applicable to other kinds of artist.)

Believe it or not, part of the SASE’s original purpose was not just to save agencies the cost of postage, but to render the querying and submission processes cheaper for the writer: it was substantially less expensive than if the agencies sent back manuscripts with postage due. (Which used to be the alternative.) It was also intended to preserve copyright by allowing the writer ostensible control about whose grimy paws were on the manuscript when.

Writers tend to forget this in the cyber age, when huge chunks of writing can be transferred from one end of the planet to the other with the simple push of a button (yes, of course I know that the world is not as flat as that image implies. Don’t quibble at me now; I’m on a roll), but technically, in order to prove copyright over unpublished writing, the writer needs to know at all times where all the extant copies are, saying who can and cannot read it. Writing I post on this blog, for instance, is under my control, since I dictate where people can view it; I could disable RSS feeds, if I wanted. (Oh, the power! The power!) If I sent the same posts out via e-mail, they could end up anywhere, forwarded far beyond my knowledge.

That’s why, in case any of you had been wondering, writing posted online is technically published. It makes it easier for writers to prove that they were the original authors of their online work.

The control-who-reads-it doctrine still governs how agencies operate. When you send previously unpublished material off to an agency — to a credible one, anyway — you are both operating on the tacit assumption that no one on the other end will reproduce your work without your permission. You are not, in effect, authorizing them to show it to anyone else until you sign a contract that explicitly grants them the right to do so.

(Which means, by the way, that you should be very wary of an agent who implies, as some have been known to do in order to edge out the competition, that she has already shown submitted materials to an editor as an inducement for you to sign with her. Technically, she cannot market your writing to anyone until you give her explicit permission to do so — but a writer who has just won a literary contest and is juggling manuscript requests from several agents might not be aware of that.)

When you send a SASE with a submission, you are implicitly asserting your right to control where your work is sent next. It conveys an expectation that if they reject it, they will mail it back to you, rather than forwarding it to the kind of pirate press that is currently cranking out the 8th, 9th, and 10th installments in the Harry Potter series.

I hear the one in which Harry fights a dragon actually isn’t bad.

As I believe I have mentioned seventeen or eighteen hundred times before, this is a tradition-bound industry; it has historically been slow to change. No matter how good the logic against some of its long-held norms, this one did not change at all until there were some very tangible benefits on the agencies’ end to altering it.

For example, the anthrax scare convinced some agencies to accept e-mailed queries and submissions; prior to that, virtually none of them did. (Some still don’t; double-check before you press SEND.) And the post 9/11 requirement to tote heavy packages to the post office prompted some agencies to start recycling rejected manuscripts, rather than having the lowest intern on the totem pole wheel a paper-loaded dolly up out of the building.

But practice, most agencies still adhere to the old norms. Don’t believe me? Thumb through any of the standard agency guides, and count how many agencies mention that they recycle.

Spoiler alert: your thumb is probably going to get pretty tired before you find even one. Yes, even in 2010.

Like so many other aspects of the querying and submission process, at one time, the use of the SASE carried greater benefits to the writer than it does now, but time has hardened courtesies into demands, and habits into traditions. Today, if you do not include a SASE with your submission, you may well be perceived as thumbing your nose at the traditions of people you are trying to impress.

As satisfying as that may be, allow me to suggest that it might not be the best way to convince Millicent of your Socratic intellect and lamb-like willingness to take direction. So while my long-standing affection for writers, trees, and the printed pages both work to produce would LOVE to be able to say dispense with the SASE, it would not be in your best interest to fling away the old norms.

Knowing the likelihood of those norms changing anytime soon, I feel as though I should go off and plant a tree now. Or perhaps reread MADAME BOVARY. Instead, I’m going to be intensely practical for a few moments and tell you PRECISELY how to play the SASE game correctly.

When you send a paper query (as opposed to the e-mail variety), include a stamped (not metered envelope addressed to yourself. Do this EVERY time, regardless of whether the agency you’re querying actually asks for a SASE on its website or in its blurb in the standard agency guides.

If you are sending more than 4 pages of text along with your query — if the agent asked for an author bio, for instance, or a synopsis — make sure that the postage on your query’s SASE is sufficient to get all of those pages back to you. A #10 (business-size) envelope is the norm to accompany queries, and stamps are universally preferred over metered postage.

Since the agency will be popping the returned materials into the nearest mailbox, the stamps you use should be those currently in use in the AGENCY’s country of residence, not yours. This means that if you are submitting to a US-based agency or publishing house from outside the country, you will need to dig up some US stamps. Since foreign post offices often sell these at a considerable mark-up, you can save a lot of money if you buy the stamps directly from the US Postal Service online.

When you send requested materials via mail (again, as opposed to e-mail submissions), include in your submission packet an envelope or box addressed to yourself, along with sufficient postage for the safe return of EVERYTHING you have submitted. If you want to be really considerate, you may also include a #10 SASE, so the agent may contact you to ask for more pages, but in the age of e-mail and relatively inexpensive long-distance calling, that particular request is unlikely to come via regular mail.

Again, do this EVERY time, regardless of whether the agency (or publishing house) to whom you are submitting has actually asked for a SASE. Omit it only if the agency specifically asks in its guidelines that you not include it. (I know of only one agency that currently makes this request; need I remind you to read each and every agency’s submission guidelines, in case they differ?)

If the requested pages fit in a Manila envelope, it’s perfectly acceptable to fold a second one in half, stamp and address it, and tuck it in the submission packet. If you have been asked to send so many pages that you need to pack ‘em in a box, paper-clip a return mailing label and stamps to your cover letter, along with a polite request that the agent would affix both to the shipping box in the event of rejection.

You HAVE been sending cover letters with your submissions, right? Just sending a manuscript all by itself is considered a bit rude.

Relax, those of you who just clutched your chests: I’ll be talking about how to put together a cover letter for a submission packet as soon as I polish off this series on SASEs. Who knew there were so many different things that needed to go into a submission packet, eh?

Next time — that’s 10 a.m. PST tomorrow, for those of you keeping track — we’ll delve a bit deeper into the practicalities of submission. You wouldn’t want to be caught unprepared if your query is successful, would you? Keep up the good work!

Querypalooza, part XIV: getting creative with your platform paragraph, or, can we strike the phrase worthless credential from the language, please?

narrow road sign

I had to laugh this morning, campers. You know how I’ve been complaining periodically throughout this querying series about how often reasonable advice (or, even more often, an agent’s offhand comment about a personal preference) becomes transformed through sheer repetition into a purported Cosmic Law of Querying that bears only a faint familial resemblance to the original advice? Nowhere is the potent equation specific statement + word of mouth + time = distortion more operational than in the word-of-mouth paradise that is the aspiring writers’ community. Especially now, when Internet searches are so gifted at ripping individual statements out of context and communications are so rapid.

Now, to paraphrase Mark Twain, a misconception can make it halfway around the world before the truth has a chance to get its boots on.

Case in point: do you recall how careful I was in yesterday’s post on constructing a platform paragraph to assure all of you that the examples I was using were fictional, and thus should not be cited anywhere, anytime as truth? Well, the moment I logged onto the blog this drizzly Seattle a.m., I found an incoming link from the University of Bonn.

Why? Because yesterday’s post contained this totally made-up statement: Audrey Hepburn holds an earned doctorate in particle physics from the University of Bonn, and thus is eminently qualified to write on atomic bombs.

This is not true; I said in the post it was not true. But did the web bot searching for the phrase University of Bonn trouble itself with fact-checking? Or with context?

The moral: Don’t believe everything you read on the Internet. Even if you read it here. Or heard someone say that they might have heard it here.

Speaking of the nature of truth and one’s obligation to tell it, inveterate commenter Elizabeth chimed in on Querypalooza XII, bringing up a very common misconception about what is and is not a credential of sufficient literary significance to include in one’s platform paragraph:

My sister is in marketing, and was a recruiter and hires writers all the time and told me the story credit in my resume from my school literary mag is worthless. “I would see that and assume you are still in school and trash your resume,” she said cruelly.

I left it out of the last query. In fact, I left out my two college degrees, one of which is in criminology (crime novel) also. Ironically, it contains the BEST descriptive stuff I’ve ever written for this book.

Have you ever noticed how frequently the word worthless comes up when talking about credentials, campers? In querying advice, it’s as closely associated with the platform paragraph and pitching as the term spry is to the elderly. (When’s the last time you heard a young person described as spry?)

As we saw last time, the use of worthless vis-à-vis writing credentials is not limited to the mouths and keyboards of those who give professional advice to writers trying to get published. It is ubiquitous on the web, in blogs, in writers’ fora — and, as a direct result, in writers’ psyches.

In my experience, practically every aspiring writer who has not yet published a book with a major house — thus the descriptor aspiring — harbors a deep, gnawing fear that none of his credentials are good enough to include in his platform paragraph. Or his platform, if he writes nonfiction. When in doubt, the ubiquitous worthlessness-mongers tell him, leave it out.

“But this is my first novel!” he will protest. “Nothing I can possibly say will hide that fact from Millicent the agency screener. She’ll see right through my six master’s degrees, seventeen magazine articles, and Olympic bronze medal in ski jumping. She’ll know it’s only filler. I’d best not mention any of it.”

No, she’ll know that you’re a previously published author — what are those articles, chopped liver? And even if you didn’t have those publications in your background, sir, she would know from the rest of your credentials that you’re interesting.

Heck, if she knows her business, she’ll know that you might have a potentially gripping memoir in you. (When did you write all of those theses? In mid-air?)

In the face of the barrage of advice about querying (and marketing, for that matter), it’s so easy for aspiring writers to lose sight of the fact that the platform paragraph is about you. It’s a conceptual container for information that might make Millicent say either, “Wow, this writer knows whereat she speaks,” or, “Wow, this writer knows her way around the writing process.”

Or even, “Wow, this writer sounds like someone my boss, the agent, would absolutely love to work with on a long-term, mutually-beneficial basis.” You would argue with that?

So in excising her two best credentials, Elizabeth merely fell into the unfortunately all-too-common trap of confusing her platform paragraph with a résumé. But that’s not terrifically surprising, is it, in the face of all of that yammering about worthless credentials?

The usual conception of a platform is of a relatively limited checklist of pre-approved credentials. If you can check Box X, then you can list that credential. If you can’t check any of the boxes, you simply have no credentials at all, and thus are better of not mentioning anything about your background.

Basically, this conception turns the platform into a Who’s Who entry: if you happen to have one of the small handful of achievements for which there are boxes on the form, you have a listing. If you don’t, you don’t. Which means, in practice, that if all the available boxes are publications — or, in most first-time queriers’ minds, book publications with major houses — virtually no aspiring writer would have any credentials worth mentioning in a query letter.

Anybody see a logical problem with this? Like, for instance, the fact that if Millicent actually did take umbrage at non-literary (or even non-book-literary) credentials, she would have to reject 99.99% of what crosses her desk?

That’s ridiculous, of course. It’s her job to reject 98% of what crosses her desk. And it’s your job to convince her in your query letter that you and your book project are in the top 2%.

Following the common wisdom — if you don’t have any of the narrowly-defined credentials, you should leave the platform paragraph out of your query altogether — may not be the best strategy. And it would be a suicidal strategy for writers of nonfiction, including memoir: just as part of what a nonfiction book proposer is marketing is her expertise in the subject matter of her book, part of what a memoirist is marketing is her personality.

So why on earth would a savvy querier want to pretend that she doesn’t have one? Or a background?

To a lesser extent, the same holds true for fiction: remember, any sensible agent seeking new clients is going to be looking for a career writer, not the proverbial author with only a single book in him. If you have traveled extensively, she might want to know that: you may have a travel memoir in you, or she may have a memoirist with a great story who could use a co-writer. And let’s not forget the fact that interesting people tend to do better at book readings, giving interviews, and other necessary promotional events in a successful author’s life.

There are also the practical concerns to consider. She’s going to want to know what you do for a living, not only because it will tell her more about you, but because your ability to take time off work will have a direct effect upon your ability to drop everything and make revisions. (Sorry to break that to you, ER-doctors-who-write.) On the flip side, if you travel for work, you’ll already be in a position to do book signings in multiple cities without your future publishing house’s having to cough up any dosh for traveling expenses.

Again, the down side to alerting Millicent to any of these selling points is?

Please don’t let yourself get talked out of — or, even more common, talk yourself out of — including relevant information in your query. If you find yourself tempted, think of Elizabeth’s example: what did she gain by cutting her two best credentials, ones that are absolutely germane to her current project? My police procedural is informed by my degree in criminology is, after all, precisely the kind of Eye-Catching Query Letter Candy (ECQLC) Millicent deliberately scans those platform paragraphs to find.

Let’s get brainstorming, shall we? Yesterday, I concentrated on the standard writing résumé bullet points. To recap:

(1) Any experience that makes you an expert on the subject matter of your book.

(2) Any educational credentials you might happen to have, whether they are writing-related or not.

(3) Any honors that might have been bestowed upon you in the course of your long, checkered existence.

(4) Any former publications (paid or unpaid) or public speaking experience.

Today, we move on to less obvious stuff. You know, the things in your background that render you such a fascinating person.

(5) Relevant life experience.
This is well worth including, if it helps fill in some important background for the book. Is your novel about coal miners based upon your twenty years of experience in the coalmining industry? Is your protagonist’s kid sister’s horrifying trauma at a teen beauty pageant based loosely upon your years as Miss Junior Succotash? Mention it.

There’s a reason that agents and editors habitually ask aspiring NF writers, “So what’s your platform?” after all.

And don’t discount how much more credible your life experience might make you if you write fiction about it, either. Which author do you think would be easier for a publisher’s marketing department to convince a magazine writer to interview, one who has written a book whose protagonist is a day trader, or this great new author who’s just distilled her 8 years as a day trader into a behind-the-scenes novel?

Quite different, isn’t it? The amazing thing is that both of these statements could quite easily refer to the same book.

Make sure, by the way, that if your life experience is your most important credential, it appears first in your platform paragraph. If you are writing about firefighting, and you happen to be a firefighter, Millicent needs to know that right away. Don’t be coy — the connection with your book may seem self-evident to YOU, but remember, Millicent will not be able to guess whether you have a perfect platform for writing your book unless you tell her about it.

What you should NOT do under any circumstances, however, is say that your novel is “sort of autobiographical.” To an agent or editor, this can translate as, “This book is a memoir with the names changed. Since it is based upon true events, I will be totally unwilling to revise it to your specifications. Oh, and someone I know may later come along and try to sue you over it, future publisher. Please read my manuscript anyway.”

No wonder, then, that the words autobiographical and fiction in the same sentence so often prompt Millicent to shout, “Next!”

The distinction I am drawing here is a subtle one, admittedly: basically, I’m urging you to say FALLING CINDERS draws upon my twenty years as a working firefighter instead of FALLING CINDERS is semi-autobiographical or — sacre bleu!This novel is partially based on my life.

Having the background experience to write credibly about a particular situation is a legitimate selling point: in interviews, you will be able to speak at length about the real-life situation, a very tangible plus for a first-time author. However, industry professionals simply assume that fiction writers draw upon their own backgrounds for material.

But to them, a book that recounts true events in its author’s life is a memoir, not a novel. Contrary to the pervasive movie-of-the-week philosophy, the mere fact that a story is true does not make it more appealing; it merely means potential legal problems.

Translation: until folks in the industry have forgotten about the A MILLION LITTLE PIECES fiasco, it’s not going to be a good idea to highlight the fact that a novel is semi-autobiographical in your pitch. (Industry rumor has it that AMLP was originally sold as fiction, not memoir, but what did I just tell you about believing rumors?) Especially since — again, it pains me to be the one to tell you this, but how else are you going to find out? — a good third of queries (and most first-novel pitches) include some form of the phrase, “Well, it’s sort of autobiographical…”

Just don’t do it. Trust me on this one.

(6) Associations and affiliations.
If you are writing on a topic that is of interest to some national organization, bring it up here. If it’s a large organization, go ahead and mention its size. (Left to her own devices, Millicent’s guesstimate would probably be low.) Also, if you are a member of a group willing to promote (or review) your work, you might want to bring it up — although you might want to clear make sure first that your group is in the habit of such promotion. Some possible examples:

The Harpo Marx Fan Club has 120,000 members in the U.S. alone, as well as a monthly newsletter, guaranteeing substantial speaking engagement interest.

My main character’s struggle with multiple sclerosis will speak to the 400,000 people the National MS Society estimates currently have the disease.

I am a graduate of Yale University, guaranteeing a mention of my book on tulip cultivation in the alumni magazine. Currently, The Yale News reaches over 100,000 readers bimonthly.

(To reiterate: I pulled all of the examples I am using in this list out of thin air. Probably not the best idea to quote me on any of ‘em, therefore. I’m looking at you, University of Bonn.)

(7) Trends and recent bestsellers.
If there is a marketing, popular, or research trend that touches on the subject matter of your book, add it to your list. (Don’t mentally shake off that last sentence. Not everything on your brainstorming list is going to end up in your query letter; give yourself some creative leeway.)

If there has been a recent upsurge in sales of books on your topic, or a television show devoted to it, mention it. (Recent, in industry terms, means within the last five years.) Do be careful, though, not to imply that everyone who watches a popular TV show will buy a book that’s similar to it: Millicent is well aware that in the couple of years between when an agent picks up a new writer and when the book might reasonably be expected to appear on the shelves, the show might easily become less popular. Or even go off the air entirely.

(In response to that loud unspoken “Whaaa?” I just heard out there: after you land an agent, figure one year for you to revise it to your agent’s specifications and for the agent to market it — a conservative estimate, incidentally — and another year between signing the contract and the book’s actually hitting the shelves. If my memoir had been printed according to its original publication timeline, it would have been the fastest agent-signing to bookshelf progression of which anyone I know had ever heard: 16 months, a positively blistering pace.)

Even if trends support a secondary subject in your book, they are still worth including. If you can back your assertion with legitimate numbers (see last weekend’s earlier posts on the joys of statistics), all the better. Some possible examples:

Ferret ownership has risen 28% in the last five years, according to the National Rodent-Handlers Association.

Last year’s major bestseller, THAT HORRIBLE GUMBY by Pokey, sold over 97 million copies. It is reasonable to expect that its readers will be anxious to read Gumby’s reply.

(8) Statistics.
At risk of repeating myself, if you are writing about a condition affecting human beings, there are almost certainly statistics available about how many people in the U.S. are affected by it. We Americans are unparalleled at numerically documenting our experiences. As we discussed earlier in this series, including the real statistics in your pitch minimizes the probability of the agent or editor’s guess being far too low.

Get your information from the most credible sources possible, and cite them. Some possible examples:

750,000 Americans are diagnosed annually with Inappropriate Giggling Syndrome, creating a large audience potentially eager for this book.

According to a recent study in the Toronto Star, 90% of Canadians have receding hairlines, pointing to an immense potential Canadian market potential for MASSAGE YOUR WAY BACK TO BUSHINESS.

(I’ll keep you posted on whether that last one gets picked up by a Canadian web bot.)

(9) Recent press coverage.
I say this lovingly, of course, but as I mentioned yesterday, people in the publishing industry have a respect for the printed word that borders on the mystical. Minor Greek deities were less revered.

Thus, if you can find recent articles related to your topic, list them as evidence that the public is eager to learn more about it. Possible examples:

So far in 2010, the Chicago Tribune has run 347 articles on mining accidents, pointing to a clear media interest in the safety of mine shafts.

In the last six months, the New York Times has written twelve times about Warren G. Harding; clearly the public is clamoring to hear more about this important president’s love life.

(10) Your book’s relation to current events and future trends.
I hesitate to mention this one, because it’s actually not the current trends that dictate whether a book pitched or queried now will fly off the shelves after it is published: it’s the events that will be happening THEN.

Like popular TV shows, current events are inherently tricky as selling points, since it takes a long time for a book to move from proposal to bookstand. Ideally, your pitch to an agent should speak to the trends of at least two years from now, when the book will actually be published.

However, if you can make a plausible case for the future importance of your book, go ahead and include it on your list. You can also project a current trend forward. Some examples:

At its current rate of progress through the courts, Christopher Robin’s habeas corpus case will be heard by the Supreme Court in late 2011, guaranteeing substantial press coverage for Pooh’s exposé, OUT OF THE TOY CLOSET.

If tooth decay continues at its current rate, by 2015, no Americans will have any teeth at all. Thus, it follows that a book on denture care should be in ever-increasing demand.

(11) Particular strengths of the book.
You’d be surprised at how well a statement like, BREATHING THROUGH YOUR KNEES is the first novel in the last two decades to take on the heartbreak of kneecap dysplasia can work in a pitch or a query letter. If it’s true, that is.

(If it isn’t, of course, or if the writer simply didn’t do his homework well enough to know that it isn’t, the query’s toast. But as someone suffering from kneecap dysplasia at this very moment, I find that I long to read this novel even though I know it doesn’t exist. I am, in fact, the target audience for this book. Which is kind of funny, because when I made this example up several years ago, my knees were pointing in the right direction.)

So what is your book’s distinguishing characteristic? How is it different and better from other offerings currently available within its book category? How is it different and better than the most recent bestseller on the subject?

One caveat: if you engage in a direct comparison with an already-published book, avoid cutting it down. Try to stick to pointing out how your book is GOOD, not how another book is bad.

Why? Well, publishing is a small world: you can never be absolutely sure that the Millicent or her boss DIDN’T go to college with the editor of the book on the negative end of the comparison. Or date the author. Or, and the agent’s case, represented the book himself.

Stick to what is genuinely one-of-a-kind about your book — and don’t be afraid to draw direct factual comparisons with other books in the category that have sold well recently. For example:

While Jennifer Anniston’s current bestseller, EYESHADOW YOUR WAY TO SUCCESS, deals obliquely with the problem of eyelash loss, my book, EYELASH: THE KEY TO A HAPPY, HEALTHY FUTURE, provides much more detailed guidelines on eyelash care.

I would STRONGLY urge those of you who write literary fiction to spend a few hours brainstorming on this point. How does your book deal with language differently from anything else currently on the market? How does its dialogue reveal character in a new and startling way?

Or, to put it in the most ego-satisfying manner possible, why might a professor choose to teach your novel in an English literature class?

Again, remember that you need to express these difference in terms of facts, not subjective assessment. It’s perfectly legitimate to say that the writing is very literary, but don’t actually say that the writing is gorgeous.

Even if it undeniably is.

Why not? Well, that’s the kind of assessment that publishing types tend to trust only if it comes from one of three sources: a well-respected contest (in the form of an award), the reviews of previous publications — and the evidence of their own eyes.

Seriously, this is a notorious industry pet peeve: almost universally, agents and editors tend to respond badly when a writer actually says that his book is well-written; they want to make up their minds on that point themselves. It tends to provoke a “Show, don’t tell!” response.

In fact, it’s not at all unusual for agents to tell their screeners to assume that anyone who announces in a query letter This is the best book in the Western literary canon! must necessarily be a bad writer — and one whose literary intake is probably fairly meager at that.

“What on earth must this writer think is currently on the market,” Millicent says under her breath, reaching swiftly for the form-letter rejection stack, “if he thinks he can make a claim like this. I’d bet a wooden nickel that he hasn’t read any literary fiction that’s come out within the last seven years. Next!”

Cast your selling points as marketing realities, though, and she’ll be pleasantly surprised — as long as what you say is true. If you can legitimately say, for instance, that your book features a sensitive characterization of a dyslexic 2-year-old, and thus will speak to the parents of the 4-7% of children who are dyslexic, that will be heard as a statement of fact, not a value judgment.

(12) Any research or interviews you may have done for the book.
If you have done significant research or extensive interviews, list it here. This is especially important if you are writing a nonfiction book, as any background that makes you an expert on your topic is a legitimate part of your platform. Some possible examples:

Leonardo DiCaprio has spent the past eighteen years studying the problem of hair mousse failure, rendering him one of the world’s foremost authorities.

Tiger Woods interviewed over 6000 women for his book, HOW TO KEEP THE PERFECT MARRIAGE PERFECT.

(13) Promotion already in place.
Yes, the mind does immediately spring to the kind of resources commonly associated with having a strong platform — name recognition, your own television show, owning a newspaper chain, and the like — but more modest promotional efforts are worth listing as well. Being the organizer of your local libraries’ monthly meet-the-author forum certainly would count — because, really, who would be in a better position to blandish speaking time with your local library once your book comes out.

(Note to the 11% of you who just cried, “But my local library doesn’t have such a program!”: has it occurred you to start one yourself? Speaking as both someone who grew up surrounded by working authors and the daughter of a public school librarian who served for years on the city library’s board, half the librarians in the country, community and school alike, and fully two-thirds of the authors would line up to kiss you on the lips if you would volunteer to coordinate such a program in your town. And can you think of a better way to meet your favorite authors?)

Don’t engage in wishful thinking here, though; the point here is not to speculate about what you might do in future, as NF writers must in the marketing plan portion of their book proposals. For platform paragraph purposes (try saying that three times fast), only include promotion that does indeed already exist. Or that you are positive that you can make exist by the time you are having your first honest-to-goodness conversation with an agent who wants to represent your book.

Establishing a website for your writing is a good start — and it’s something practically any aspiring writer with Internet access can do, even with the most minimal resources. Having a website already established that lists an author’s bio, a synopsis of the upcoming book, and future speaking engagements carries a disproportionate weight in the publishing industry, because, frankly, the publishing industry as a whole has been a TRIFLE slow to come alive to the promotional possibilities of the Internet, beyond simply throwing up static websites.

So almost any web-based marketing plan you may have is going to come across as impressive. Consider having your nephew (or some similarly computer-savvy person who is fond enough of you to work for pizza) put together a site for you, if you don’t already have one.

(14) What makes your take on the subject matter of your book fresh.
I like to see every brainstormed list of selling points include at least one bullet’s worth of material addressing this point, because it’s awfully important. If YOU don’t know what makes your book different and better than what is already on the shelves, how can you expect an agent or editor to guess?

So this is the time to bring up what makes your work new, exciting, original, and/or a genuinely significant contribution to the current market in your chosen book category. (For some tips on how to figure that out, as well as an in-depth explanation of the sometimes elusive distinction between what the publishing industry considers fresh and what it will dismiss as weird, check out the FRESHNESS IN MANUSCRIPTS category at right.)

Again, what we’re looking for here are not merely qualitative assessments (“This is the best book on sailboarding since MOBY DICK!”), but content-filled comparisons (“It’s would be the only book on the market that instructs the reader in the fine art of harpooning from a sailboard.”)

Finished brainstorming? Terrific. Now you can write your platform paragraph or book proposal.

After you do, though, don’t throw out your list of selling points — that’s going to come in handy down the line. Even more so if you take the time now to put it in a format you can use again and again.

How? Start by going through your list and figuring out what are the best points, from a marketing point of view. Cull the less impressive stuff. Ideally, you will want to end up with somewhere between 3 and 10 selling points, enough to fit comfortably as bullet points on a double-spaced page.

Then reduce each point to a single sentence. Yes, this is a pain for those of us who spend our lives meticulously crafting beautiful paragraphs, but trust me, when you are consulting a list in a hurry, simpler is better.

When your list is finished, label it MARKETING POINTS, and keep it by your side until your first book signing. Or hand to your agent when she’s ready to start pitching to editors. Or pull it out when you are practicing answering the question, “So, what’s your platform?”

Heck, you might even want to use it as a study guide before you give interviews about your book, because once you’ve come up with a great list of reasons that your book should sell, you’re going to want to bring those reasons up every time you talk about the book, right?

Oh, and keep a copy handy to your writing space. It’s a great pick-me-up for when you start to ask yourself, “Remind me — why I am I putting in all of this work?”

Yes, generating selling points IS a lot of trouble, but believe me, in retrospect, you will be glad to have a few of these reasons written down before you meet with — or query — the agent of your dreams.

Trust me on this one. And remember me kindly when, down the line, your agent or editor raves about how prepared you were to market your work. There’s more to being an agent’s dream client than just showing up with a beautifully-written book, you know: there’s arriving with a fully-stocked writer’s toolkit.

Next time — that’s 7 o’clock PST this evening, campers, on our slightly-less-breathless post-Labor Day schedule — we shall be moving on to query packet construction and mailing issues. Can’t you just feel the excitement in the air?

No, but seriously, paying attention to these details can save a querier a heck of a lot of trouble. Not to mention rejection. Keep up the good work!

Querypalooza, part XII: what do you mean, you want me to talk about my writing credentials?

Janet Leigh shower

Sorry that I’m posting our latest Querypalooza installment a few minutes late today, campers. First, I overslept a bit (probably predictable, seeing as I had committed to last weekend’s post-every-eight-hours schedule before it occurred to me that such a posting regimen would necessarily preclude my ever sleeping more than, say, seven hours and twenty minutes at a stretch), then I got embroiled in answering readers’ questions on earlier posts in this series. I aspire to being more prompt with today’s 6 p.m. post.

As long-time readers of this blog are, I hope, already aware, I welcome questions and comments from my readers. They keep things lively, and frankly, without them, Author! Author! would not have grown, evolved, and some would say mushroomed over the past five years into the seething cauldron of ideas it has. Your input has transformed it from a series of editorial pieces (which is, really, what it was for the first year, when I was Resident Writer for the Pacific Northwest Writers’ Association; their board insisted on column format without visible comments) into a vibrant, ever-burgeoning community.

A fierce ragoût, as Charlotte Brontë would put it. Heck, even the super-specific categories on the archive list at right were initially suggested by a reader. My very first commenter, in fact. So the next time you go scrolling down that now-immense list of options, you should send mental thanks to inveterate commenter Dave.

There’s another, slightly less obvious way that your input has been — and shall continue to be, I devoutly hope — so good for this blog: every so often, someone asks a question that would simply never occur to anyone who works with manuscripts for a living. I’ll never forget the first time it happened. Someone wrote in because she was confused by something I had said in passing about how manuscripts should be formatted: how was it possible, she asked in all sincerity, to have a slug line in the top margin when the rules said there should be a one-inch border of white space all around the page?

It’s a cliché, but my jaw actually did drop. Having grown up surrounded by professional writers, not only would this question never have occurred to me — I had no personal experience that would lead me to guess that anyone else might have formulated it. My parents made me write my elementary school term papers in standard format. Typed, no less. I had never even thought about how difficult it would be for someone who had never seen a professionally-formatted manuscript to envision what it should look like.

And that, my friends, was the inspiring spark for my notoriously explanation-heavy semi-annual HOW TO FORMAT A BOOK MANUSCRIPT series. So the next time any of you have a question about format, you should be thanking that early questioner.

Ditto, incidentally, for Querypalooza. My explanations have definitely been enriched over the years by readers’ comments and questions. Why, only recently, curious and insightful reader Janet raised an interesting query-related issue in the comments:

The thing that stymies me is the credentials part. If you’re trying to interest an editor (as I write mostly short stories at the moment, although I’m Working On A Novel) but you’ve only really just gotten started again and haven’t won or published anything (that’s not fan fiction), how do you deal with that?

That part stymies nearly everyone, Janet — and not only short story writers trying to interest editors in their work. It is, in fact, the classic first-time book writer’s dilemma, and certainly most queriers’.

The classic answer to this question is if you don’t have writing credentials, get some. Most aspiring writers are turned off by this, because they assume this is referring to formal publishing credentials, but that’s not the only possible option in the platform paragraph of a query. The goal of including publishing credentials there is not just to show that some editor out there has already taken a chance on you, but to show that others have read your work — and thus you have an already-existing audience, however small.

Thus, a published book review in a local free paper is in fact a credential; so is being the resident writing expert for a public library (almost always a volunteer proposition), interviewing someone for a workplace newsletter, being a member of a regularly-meeting writers’ group, or even — dare I say it? — maintaining a blog.

All of these things demonstrate professional intent — which, if you do not have professional credentials, is the next best thing. I have some tips on brainstorming more possibilities in the posts under the BUILDING YOUR WRITING RESUME category on the archive list at right, but it all boils down to be creative.

Okay, my work here is done. Moving on…

No, but seriously, folks, that is how quickly most of us who deal with books for a living would answer this sort of question. It just wouldn’t occur to us that someone new to the industry might want or need to hear more. Being me — and thus having the benefit of five years’ worth of your questions and comments — I know better.

So for the next couple of posts, I’m going to talk about the query’s platform paragraph assuming that there must be many readers out there who have never seen a professional query before. Let’s start by defining our terms, shall we?

A platform is the collection of credentials, life experience, and specific expertise that forms the basis of a writer’s claim to be the best person on earth to write the particular book he is pitching, querying, or proposing. Until fairly recently, the term applied only to nonfiction: platform was industry-speak for the background that renders a nonfiction author qualified to write a particular book, but now, it’s not uncommon for agents and editors to speak about a novelist’s platform as well.

And you know what I mean by the platform paragraph in a query, right? It’s the third paragraph in the example below, the part that begins, not entirely coincidentally, with I am uniquely qualified to tell this story, due to…

mars query

Now that we’re all on the same page, so to speak, we’re ready to ask the $64,000 question: what kinds of credentials are literary enough to constitute a legitimate platform? Or, to put it a bit more practically: other than previous publications, what’s going to impress Millicent the agency screener?

And 85% of you just tensed up again. Not too surprising: most aspiring writers — novelists in particular, I notice — become abashed when asked about their platforms, and downright depressed while trying to write the credentials paragraph for their query letters. Even for a writer crammed to the gills with self-esteem tend to wilt a little when confronted with the prospect of having to justify having sat down to write her book.

I have long suspected that part of the fear stems from that seemingly hostile agency guide notation, prefers previously published writers. That’s the kind of statement that makes those talented souls trying to break into the biz wander down the street, grumbling and kicking the nearest tin can.

“What credentials do I have?” they murmur mournfully. “It’s a Catch-22: I have to be published in order to get published.”

A not-unreasonable argument, oh can-kickers, but I can’t help feeling that as a querying concern, it’s a trifle misplaced. I ask you: when would you rather learn that an agency would prefers to represent writers who already have a book or article out, after you queried — or before, when you could save yourself a stamp by not approaching such agents at all?

It may not be nice to hear, but let’s face it: in terms of stamp-consumption, agencies willing to state in print or on their websites that they only want to hobnob with those with clippings are actually doing aspiring writers a favor. They are saving the previously-unpublished some wasted time.

Besides, even the quickest flip through the rest of that agency guide that drove you onto the streets, abusing recyclables, will abundantly demonstrate that there are hundreds of wonderful agents out there that represent first-time writers. Why not start with them, instead of squandering your energies resenting the others?

I hear that can rattling against the curb again. “Fine, Anne,” the credentials-impaired reluctantly concede, “I won’t fritter away my time dwelling on the others. But I still have to write a platform paragraph for my query letter, and I have no idea what to say.”

Again, a fair worry. May I make a couple of suggestions for alleviating it? What if you thought of that paragraph as dealing with your book’s selling points, rather than yours personally? And while we’re on the subject of your personal credentials, is it possible that you’re thinking too narrowly?

That got you to stop kicking that can, didn’t it?

Let me take the second suggestion first, the one about expanding one’s conception of platform. Technically, any fact about your background or the book’s appeal could conceivably be a legitimate platform plank. As long as it might spur readers to buy the book, it’s fair game.

So if you have previous publications, and thus a readership, you’re definitely going to want to mention it — yes, even if those publications don’t happen to be books. Articles are great, as are online publications and even blogs: what you are proving here is that you have an existing audience, one that might conceivably recognize your name enough to pick up a volume in a bookstore.

That, in case you had been wondering, is the primary reason agents harbor a preference for working with previously-published authors, as well as why self-published books don’t tend to work well as platform credentials unless they’ve sold a ton of copies. A previously-published author has already demonstrated that somebody out there is interested in what s/he has to say.

That’s a perfectly legitimate selling point, isn’t it?

But that’s not the only reason that you might want to list any previous publications — and I do mean any — in your query. The previously published also tend to have an edge because, presumably, they have experience pleasing an editor.

Why might that conceivably be important to an agent? Well, for one thing, that experience implies that the writer in question has met at least one deadline, a perennial concern of agents and editors alike. It shows that the writer can follow directions. It also implies that the writer has at some point in his or her checkered existence successfully accepted editorial feedback without flying into bits — again, something about which agents and editors worry, because a writer unable or unwilling to handle feedback professionally makes their respective jobs significantly harder.

Getting the picture? Previous publications of any sort silently signal that you are a pro. Why wouldn’t you mention any and all that you might have?

The can just bounced off the lamppost again, didn’t it? “I can think of one might good reason, Anne: I wasn’t paid for my past publications.”

The professional response to that is immensely complicated, of course, but here goes: so what?

Seriously, why should it matter, as long as actual readers got to see your work? Admittedly, Millicent is probably going to be more impressed if you can legitimately state that you have published three short stories in The New Yorker than if you wrote periodic columns on boosting homeowners’ recycling acumen for your community’s free newspaper, but you had to meet a deadline, didn’t you? You had to conform to submission standards without throwing a tantrum, didn’t you?

Don’t you want the agent of your dreams to be aware of that experience?

Ditto with contest wins and placings, incidentally: since they are tangible proof that others have liked your writing, you’re going to want to mention them in your query. Yes, even if the writing for which you received recognition is completely unlike the manuscript you’re querying.

In the first place, what makes you think Millicent has the time to check whether the Edna St. Vincent Millay Award was for poetry, plays, or prose? Even if she made an educated guess that you won for a poem and you are marketing an urban vampire fantasy, she’s still going to regard it, rightly, as a sign that you might conceivably know how to write.

And the down side is?

Successful contest entries also demonstrate that — wait for it — the writer who won them can, you guessed it, follow directions and meet deadlines. In case the sheer number of times I have brought up these laudable traits hasn’t tipped you off yet, these are surprisingly rare abilities in writers, especially those new to the publishing process.

Why? Well, you didn’t hear it from me, but all too often, neophyte writers labor under the impression that they should be concerned with only the artistic side of getting their books published. Artsy writers chafe at deadlines, because they want to write only when inspiration hits; they become enraged at editorial suggestions, because after all, who is the publishing house that bought their manuscript to interfere with their artistic vision? And, if you believe the horror stories agents and editors like to tell in that bar that’s never more than 100 yards from any writers’ conference held in North America, plenty of art-loving writers simply throw a fit if anyone at all suggests at any point in the publication process that they should change a sentence or two.

Such writers are, in short, a pain to the agents and editors unfortunate enough to work with them.

But you’re willing to be reasonable, right? And if you’ve published before, in any context, you worked and played well with the editorial staff, didn’t you? Any particular reason you wouldn’t want Millicent to know that when she’s considering your query?

“Okay, Anne,” the can-kickers admit, “that makes some sense, in theory. But my previously-published writing has nothing to do with my current book! Won’t Millicent just laugh at it?”

Probably not, for precisely the reasons I mentioned above: those publications tell her that you already have an audience (albeit in a different field), that you can follow directions, that you can meet deadlines…

Need I go on?

Perhaps I do, because the question implies that the asker is unaware that many, many professional authors write in different genres. But think about it: if the Millicents of the world discounted journalists who had never written memoirs before, or nonfiction writers who have just produced their first novels, what would we prefer working with previously-published writers even mean, in practice? That they were only interested in reading work by those who already had a book out from a small press — or authors with larger presses already represented by other agents?

Okay, so that is indeed what some of them mean. But most of them are just looking for writers who have worked with an editor before, have an existing audience…

You know the tune by now, right? Keep humming it in the key of G.

I spot a few raised hands out there. “Back up a minute, Anne. What do you mean, many pros write in different book categories? Why on earth would they do that?”

Finances, usually. Most aspiring writers seem unaware of it, but it’s gotten pretty hard to make a living solely by being a novelist — or from a single book in any category, unless it sells awfully well. Even established novelists often supplement their incomes with other writing. Magazine articles, for instance, or nonfiction books. Book reviews. They might even develop another voice and write books in their own genre.

Which is why, in case you had been wondering, Millicent is going to want to hear about your educational degrees and certificates, even if they have nothing to do with the book you are querying. Or even your writing.

Yes, really. While an MFA certainly makes for some ECQLC (Eye-Catching Query Letter Candy), so does a master’s degree in anything else, especially to a Millicent whose boss happens to like nonfiction book proposals. While an exciting new novelist is, well, exciting for Millicent to discover, she knows how the business works: if that particular book category’s sales slow, a writer with an unrelated degree might well be able to write a book about something else.

If that argument doesn’t appeal to you, try this one on for size: in order to make it through most degree programs, somebody generally needs to be able to follow directions, met deadlines, etc. (See, I told you to keep humming.)

Or this: you never know whether Millicent or her boss shares an alma mater with you — it shouldn’t make a difference, of course, but occasionally, it does. Try not to think of it as nepotism. Think of it as the industry’s liking demonstrably smart people.

Is that a much-dented can I see hurtling in my general direction? “I’m totally confused, Anne,” an aspiring writer with remarkably good aim calls out. “You asking us to cram an awful lot of argument into just three or four lines of letter. Have you forgotten that this missive must be only a page long?”

No, I hadn’t, oh can-booter: you’re going to have to be brief.

And that, in case you’d been wondering, is why agents and editors who talk about platforms at conferences so often use celebrities as examples: the market appeal of their names may easily be described very tersely — not an insignificant advantage in a context where only a 1-page argument is permitted.

It takes only a couple of words to explain that an author had been a Monkee, after all.

The more visible one is, the higher one’s platform, generally speaking. Try not to get huffy about that: it’s purely a marketing reality, not a question of literary quality. (If you are puzzled about why Millicent might believe that already-existing fame might prove useful in moving some books, maybe you should get out more.)

Yet fame and platform are not synonymous, as many aspiring writers depress themselves by believing: fame is just one of the better-known ways to construct a platform. Another way is by establishing one’s credibility as the teller of a particular story.

Nonfiction book proposers have been expected to do this for quite some time, but it often doesn’t occur to novelists or even memoirists that their credibility might be a factor in how Millicent responds to their queries. Obviously, one’s 9 years as a marriage counselor would add credibility to one’s self-help book for couples experiencing problems sharing the medicine cabinet — so why wouldn’t that same experience add credibility to a memoir on the same subject, or even a novel?

Don’t believe me? Would it surprise you to learn that although my doctorate has absolutely nothing to do with the subject matter of my memoir, my agents mentioned it every time they pitched the book? Or the novel they pitched after it?

Why? For the same reason that any skilled lawyer would establish my credentials if I were called as a witness to a crime: my Ph.D. would might not render me a better observer of a hit-and-run accident, but it would tend to make the jury believe that I was a reasonable human being whose perceptions of reality could be trusted.

A personal platform is like a pitch for oneself, rather than one’s book. Whereas a pitch makes it plain to people in the industry why the book is marketable and to whom, the platform also demonstrates why people in the media might be interested in interviewing the author.

While your extensive background as a supermodel might not be relevant to your credibility if you have written the definitive book on weevils, for instance, it would most assuredly mean that you would be a welcome guest on TV shows. Perhaps not to talk about weevils, but hey, any publicity you can garner is bound to be good for book sales, right?

Which is yet another reason that celebrities enjoy a considerable advantage in marketing their books. Case in point, as gleaned from the original Publishers’ Marketplace announcement of this NF sale:

Jenna Bush’s ANA’S STORY: A Journey of Hope, based on her experiences working with UNICEF in Central America, focusing on a seventeen-year-old single mother who was orphaned at a young age and is living with HIV, with photographs by Mia Baxter, to Kate Jackson at Harper Children’s, for publication in fall 2007 (Harper says they’ll print about 500,000 copies), by Robert Barnett at Williams & Connolly (world). Her proceeds will go to UNICEF, where she is working as an intern.

Hands up, anyone who thinks that the phrase First Daughter appeared nowhere in the query for this book.

I haven’t read the book in question, but I find this listing a miracle of platform-raising, both for what it says and what it doesn’t say. Plenty of people write books based upon time living and working abroad, and a YA-aimed book of this sort is certainly a good idea. However, this is an unheard-of run for such a volume, so we must look elsewhere for an explanation of what made the publisher decide that this particular YA book is so very valuable: the author is, of course, the President’s daughter, presumably following in the well-worn footsteps of Amy Carter, the author of a YA book herself.

Amy Carter, however, was not summarily ejected from any major Latin American country for hardcore partying at any point in her long and colorful career, unlike Ms. Bush and her sister. (How much carousing would one have to do to be declared undesirable in Rio, one wonders?) Ms. Carter did occasionally turn up chained to South African embassies next to Abbie Hoffman during the bad old days of apartheid, though, if memory serves.

It just goes to show you: when you’re building a platform, any kind of fame is a selling point.

Some cans have started their forward motion again, haven’t they? “All that sounds great, Anne — for folks who happen to have previous publications, degrees, or presidents for fathers. All I have is 27 years volunteering in a hospice, which provided the inspiration for my novel, HOSPICE HA-HAS. What am I supposed to use for a platform?”

I may be going out on a limb here, but how about those 27 years of experience directly applicable to your book’s subject matter?

Again, it doesn’t matter whether you were paid or not — any experience that makes you an expert on your topic is worth including in your platform. Extensive interviews you’ve done on the subject, for instance, or years of reading. That summer you spent following the caribou herd.

Seeing where I’m going with this? At the risk of sounding like, well, pretty much anybody else who gives advice on platform: if you do not already have a platform that makes the case that you are an expert in your subject area, you can always go out and get some.

I’m quite serious about this — constructed platforms can be every bit as convincing ECQLC as publication-based ones. So why not spend the autumn making a wise time investment or two?

Think about it: if you’re writing about wild animals, what’s a better use of your time, sitting around for six months regretting that you don’t have a doctorate in zoology, or spending every other Saturday volunteering at your local zoo? I’m betting that Millicent is going to want to read the manuscript by the lady who fondles juvenile tigers in her spare time.

Or if your subject matter is not conducive to practical application, why not approach your local free paper with an article idea? Heck, with the current level of layoffs in journalism, you might try the local not-free paper, too — good unpaid labor is hard to come by.

You’re an expert in something, right?

If you’d rather not beard an editor face-to-face, the Internet is rife with writing opportunities. Fair warning, though: while technically, everything posted on the web is published, unless your blog is fortunate enough to garner an impressive number of hits on a regular basis (thanks again, readers!), Millicent is unlikely to regard a blog as a writing gig per se. If it’s going to impress her, it will be due to its potential as a promotional platform for your book and your understanding of the Internet, whose promotional potential the major publishing houses have been slow to exploit.

Conference goers, are those statements from the dais about how agents now expect to see some sort of writing credential in a query letter making more sense now? Or those comments that in the electronic age, publication credentials are easier to come by than ever? The folks who spout those sentiments almost certainly were not thinking only of books; they meant the kind of credential that a good writer with persistence can manage to get.

Think of it as DIY ECQLC.

Ready to stop abusing that can yet? No? “Okay, Anne,” some impatient souls say, “I can see where this would be very good advice for a writer who was halfway through her first novel, or even someone who is still a few months away from being ready to query. But I’ve been querying my book for a few years now — perhaps not many agents at a time, but I’ve been persistent. As much as I would love to take a season or two off to build up some ECQLC, I barely have time to get out one individualized query a month and still write. Any advice for me, something that I can apply to my already-existing query letter to beef up my platform paragraph?”

This kind of question drives those of us who teach querying nuts, just so you know; asking something like it is not typically a particularly good way to become teacher’s pet in a conference seminar. Basically, my straw man is saying, “I’m not willing to put in the time to follow the advice you’ve already given — how may I get the same results with less work?”

Shame on you, straw man. Go ask the wizard to give you some brains.

But I have to say, I understand our stuffed friend’s frustration: good writers who have not yet cracked the query code often send out letters for years without landing an agent. So I’m going to go ahead and answer the question — in boldface, no less.

The quickest way to upgrade a manuscript’s apparent marketability in Millicent’s eyes is to add statistics to the platform paragraph, demonstrating that your target market is larger than she might think. For this tactic to work, though, you’re going to have to make the case that the target market you identify is likely to be interested in your book.

Again, this is old hat to anyone who has ever written a nonfiction book proposal, yet it often seems to come as a shock to novelists and memoirists that the market appeal of their manuscripts is not self-evident. The single best thing you can do for your querying prospects is to assume that it isn’t.

Why? Well, among other things, it may prompt you to do a spot of market research. Who is your target reader, and why does s/he need your book? Not in general terms, but specifically: what in particular will appeal to him or her? What will she learn? Why will she enjoy it?

Yes, yes: that beautifully-written descriptive paragraph that presents your premise or argument intriguingly will go a long way toward answering that last question, but a well-argued platform paragraph can only bolster the book’s appeal. Don’t go overboard and claim that everyone in the continental U.S. will rush out and buy your book; instead, give a couple of interesting (and truthful) selling points that would render your book attractive to your target reader.

Again, why? Well, I hate to be the one to break it to you, but if Millicent gets to the end of your query letter and doesn’t still doesn’t know what your manuscript’s appeal to an already-established market is, she is very, very unlikely to ask to see the manuscript.

Yes, even if the query itself is very well written. Remember, she’s on the business side of the business; you’re on the artistic side.

No cans seem to be flying at my head this time, but I do spot a few raised hands. “But Anne, I’m worried that the writing credentials I have don’t really count. I’ve heard, for instance, that mentioning fan fiction just makes Millicent chuckle. And I’m not the only one, judging by Janet’s parenthetical observation about not having ‘won or published anything (that’s not fan fiction).’ Aren’t you being, you know, insanely optimistic?”

Not really. A publication is a publication, whether it is fan fiction or not: if someone else decided whether to put your writing in print or online, it’s technically published, and thus a perfectly legitimate credential. The pervasive rumor that fan fiction credentials don’t count does have some basis in fact, though — as writing credentials go, they are taken less seriously than print pieces, but that doesn’t mean that they don’t count at all.

So why is the caution almost invariably phrased as fan fiction and web credentials don’t count? Because like so many of the soi-disant Thou Shalt Not Do This in a Query rules floating around out there, the nuances of the true situation have fallen out of the advice as it has passed from mouth to mouth. In the usual style of rumor-based fact-checking, what almost nobody goes on to mention is that just because it’s not the best writing credential doesn’t mean it’s completely worthless.

Especially if you happen to write in that genre. If you write fan fiction in your chosen book category, you’re obviously familiar with its storylines, conventions, and current market, right?

Millicent may not be as impressed by that proof of professional preparedness, but that doesn’t mean she will ignore it altogether. Besides, having something publishing-related to put in the platform paragraph always beats having only non-writing credentials there.

“Okay, Anne,” some ECQLC-seekers murmur wearily, “I can understand how each of these types of platform planks might appeal to Millicent. But heavens, woman, make up your mind! You’ve told us to put two very different things in a single paragraph: a statement of our credentials, up to and including our possibly irrelevant academic degrees and any years we might have spent on television, AND an argument for why the book is marketable, complete with supporting statistics. Can’t I just pick one and be done with it?”

You could — and should, if that’s the best way to produce an intriguing, brief platform. However, for most aspiring writers, a composite paragraph (or even two, if they’re short) pulling from several different types of selling point makes the most credible case.

Is your brain buzzing like a beehive, awash in the multiplicity of options? If not, don’t panic — in my next post (roughly 6 pm PST, wakefulness permitting), I shall be churning out one of my patented lists in order to kick-start your brainstorming. Keep up the good work!