Posted on - No Comments on A few words on feedback, part IX: this above all things, to thy own self be true, or, would it kill you to ask for what you want?

A few words on feedback, part IX: this above all things, to thy own self be true, or, would it kill you to ask for what you want?

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For those of you joining us late in this series, I’ve been talking recently how to get the most from non-professional feedback — which, let’s face it, is the vast majority of the substantive feedback aspiring writers get these days. While there are undoubtedly some agents and certainly many editors who give good editorial feedback to writers AFTER those contracts are signed, the agent or editor who gives concrete feedback to a rejected manuscript is rapidly growing as extinct as a bespectacled dodo speaking Latin and writing in cuneiform on the walls of a pyramid.

As, no doubt, those of you who have queried are already aware. The same practice often comes as a shock to those new to being asked to submit all or part of a manuscript, however.

Due to the sheer volume of submissions, it’s not even vaguely uncommon for a writer to receive the manuscript with no more indication of why than a polite Sorry, but I didn’t fall in love with this. Sad, but true, alas — and thus it’s not the most efficient use of your energies to resent an obviously form rejection when it is sent to you.

How do I know that some of you out there have been wasting your precious life force on trying to read deeper meaning into old chestnuts like It doesn’t meet our needs at this time or I don’t feel I can sell this in the current tight market?

Call me psychic. Or just experienced in the many ways that good writers can come up with to beat themselves up.

But how on earth is a writer to know what needs to be changed before a book looks yummy to the folks in the industry?

You could, of course, always pay a freelance editor to run through your work with a fine-toothed hacksaw, but most aspiring writers are reluctant to shell out the dosh for this service. After all, pretty much everyone who has had the self-discipline to write an entire book did so while living on the hope of other people paying to read it; to most writers, the prospect of paying a reader to struggle through their prose is pretty distasteful.

Come on, ‘fess up.

And even though I make a hefty chunk of my living being paid to do precisely that, I’m going to be honest with you here: most editors at major publishing houses, when asked at conferences if getting professional help is necessary, will get downright huffy at the notion. Good writers, they will tell you, need no such editorial help.

This sounds very noble, doesn’t it?

Until the 50th time you hear this exchange, when it dawns upon you that perhaps at least some of these editors hear the question not so much as a call to voice their opinions on the tenacity of talent as a critique of their ilk’s propensity to perform line editing. (A word to wise conference-goers: quite a few editors get cranky at the mention of the fact that they do a whole lot of things other than edit these days. Don’t bring it up.)

But think about it: in order for the contention that good writers do not need editorial assistance to be true, a good writer would have to be someone who never makes grammatical or spelling mistakes, is intimately familiar with the strictures of standard format, has a metronome implanted in her brain so that pacing is always absolutely even, has never written a bad sentence, plots like a horror film director…in short, such a writer would have to have an internal editor running around her psyche powerful enough to run Random House by telepathy.

That’s not a good writer; that’s a muse with her own editorial staff. For those of us who have not yet had Toni Morrison surgically implanted in our brains, blue pencil in microscopic hand, an extra pair of eyes can be very helpful.

However, if you are not getting feedback from someone who is being paid to do it (i.e., an agent, editor, writing teacher, or freelance editor), or members of a writing group with experience working on your type of book, or a writer in your chosen genre — which is to say, if you are like 99% of feedback-seekers in North America — then you are almost certainly going to be seeking feedback from first readers who have no previous experience in manuscript critique.

Which means that it’s not a particularly wise idea to make the first-time critiquer guess what kinds of problems to look for or how to point them out when he does. When the writer does not set out ground rules to guide inexperienced first readers, trouble often ensues.

All of which is a long-winded way of introducing the single best thing you can do to head off problems before they start: giving your first readers WRITTEN directions for how to give you feedback.

Ideally, these directions will include a list of specific questions you would like answered about the reading experience. Providing a brief list of written questions may seem a bit pushy at first, but believe me, if your reader finds herself floundering for something to say, she will be immensely grateful that you gave her some advance guidance.

And you, in turn, are far more likely to receive the kind of feedback most helpful to you than if you remain politely mum. Bringing your expectations into sync will substantially raise the probability of the exchange being positive for everyone concerned.

Coming up with specific questions will also force you to figure out what you in fact do want from your first readers. You may discover, for instance, that you actually do {not} want feedback; maybe you want support instead. Maybe you want recognition from your kith and kin that you have completed a project as major as a book.

Stop sniggering. This isn’t as uncommon as you might think; freelance editors see it all the time. It’s a perfectly reasonable thing to want.

As desires go, it’s a pretty harmless one — unless the writer is not up front about it. Why? Well, if the writer was seeking praise, and the reader thought he was looking for constructive criticism, both parties will end up unhappy.

If you feel this way, it is important to recognize it before you hear ANY feedback from your first readers. This will require you, of course, to be honest with yourself about what you really want and set realistic goals.

Hint: “I want for Daddy to say for the first time in my life that he’s proud of me” might not be the best reason to hand dear old Dad your manuscript. But “I want the experience of my work being read closely by someone I know is not going to say anything harsh afterward” is every bit as praiseworthy a goal as “I want someone to tell me how to make this book marketable.”

The trick lies in figuring out precisely what you want, finding a person who can deliver it, and asking directly to receive it.

And if that sounds like Miss Lonelyhearts advice to you, there’s an excellent reason: everyone is looking for something slightly different, so the more straightforwardly you can describe your desired outcome, the more likely you are to get what you really want.

There’s no need to produce a questionnaire the length of the unabridged Arabian Nights, of course, but do try to come up with at least three or four specific questions you would like answered. Ideally, they should not be yes-or-no questions; try to go for ones that might elicit an essay response that will provide you with clues about where to start the revision. Perhaps something along the lines of:

Did you find my main character sympathetic? Would you please note any point where you found yourself disliking or distrusting her/him/it?

Was there anyplace you found your attention wandering? If so, where?

Was it easy to keep the characters/chronology/list of who killed whose brother straight? Were any two characters too much alike?

Would you mind placing a Post-It™ note in the text every time you stopped reading for any reason, so I can recheck those sections for excitement level?

Would you mind keeping a list of plot twists that genuinely caught you by surprise? Would you also note any of plot twists that reminded you of another book or movie?

Remember, the feedback is for YOU, not for anyone else. Customize your request as much as possible. And if you are feeling insecure, it is completely okay to say:

Look, this is my baby, and I’m nervous about it. Yes, I would love it if you flagged all of the typos you saw, but what I think would help me most is if you told me what is GOOD about my book.

I cannot emphasize too much that it is PERFECTLY legitimate to decide that you actually do not want dead-honest critique, IF you tell your first readers that in advance. If upon mature reflection you realize that you want to show your work to your kith and kin in order to gain gentle feedback in a supportive environment (rather than in a cut-throat professional forum, where your feelings will not be spared at all), that’s a laudable goal — as long as neither you nor your first readers EXPECT you to derive specific, informative revision feedback from the experience.

“Don’t worry about proofreading, Sis,” you can say. “I have other readers who can give me technical feedback. Just enjoy.”

If you want to be a professional writer, however, you will eventually need to harden yourself to feedback; the rather commonly-held notion that really GOOD writing never gets criticized is a great big myth. Not only does professional writing routinely get ripped apart and sewn back together (ask anyone who has ever written a newspaper article), but even amongst excellent editors and publishing higher-ups, there will always be honest differences of opinion about how a book should unfold.

So the sooner you can get accustomed to taking critique in a constructive spirit, the better.

And the happier you will be on that dark day when an editor who has already purchased your manuscript says, “You know, I don’t like your villain. Take him out, and have the revision to me by the end of next week,” or “You know, I think your characters’ ethnicity is a distraction. Instead of Chinese-Americans from San Francisco, could they be Irish-Americans from Boston?” or “Oh, your protagonist’s lesbian sister? Change her to a Republican brother.”

You think these examples are jokes? Would you like me to introduce you to the writers who heard them first-hand? Would you like me to point out the published books where taking this type of advice apparently made the book more commercially successful?

“But Anne,” I hear some of you say, “didn’t you say earlier in this post that I can set up critique so I do not have to hear really draconian editorial advice? How will telling my first readers that I want them to reassure me first and foremost prepare me for dealing with professional-level feedback?”

Good question, anonymous voices: chances are, it won’t. But one doesn’t learn to ski by climbing the highest, most dangerous mountain within a three-state radius, strapping on skis for the first time, and flinging oneself downhill blindly, either.

Here’s a radical idea: use your first readers as a means of learning how you do and do not like to hear feedback, not merely as a device to elicit feedback applicable to the book in question.

In other words, try using it as an opportunity to get to know yourself better as a writer. Yes, a professional author does need to develop a pretty thick skin, but just as telling a first-time first reader, “You know, I would really prefer it if you left the pacing issues to me, and just concentrated on the plot for now,” will give you feedback in a form that’s easier for you to use, so will telling your future agent and editor, “You know, I’ve learned from experience that I work better with feedback if I hear the general points first, rather than being overwhelmed with specifics. Would you mind giving me your feedback that way?”

Self-knowledge is always a good thing, my friends. And why do we show our work to first readers if NOT to get to know ourselves better as writers?

Next time, I shall wrap up this little series on getting good feedback with a bit more discussion of how to ask for what you want. In the meantime, it’s a brand-new year: why not celebrate by backing up your writing onto a Greatest Hits of 2007 disk? Or at least back it up to your iPod?

Oh, and keep up the good work!

(PS: the photograph above — it’s an overloaded bookshelf, in case I got carried away in playing with it — appears courtesy of the fine folks at FreeFoto.com.)

Posted on - 11 Comments on Control, or, yet another reason that New Year’s resolutions about speedy publication may not be the best idea

Control, or, yet another reason that New Year’s resolutions about speedy publication may not be the best idea

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I had intended to post another installment in my series on getting good feedback today, but I have to say, some of the holiday cards I’ve been receiving from writers over the last couple of weeks have given me pause. Why, you ask? Well, I am lucky enough to know writers at every stage of the process: published, unpublished, agented and unagented, living and dead. And while the living are marginally more likely to drop me tidings of their work around this time of year, I’ve noticed that whether the writer in question is just beginning a book or just finishing one, just starting the querying process or fifteen years into same, waiting to hear back from editors or agents, fulfilling a book contract, promoting a book, or in the throes of her eighth, every single one expresses the same longing: to have more control over how quickly the process goes.

Because, really, can any of us quite believe just HOW long it takes?

So today, the for my last post of 2007, I am going to address one of the great irritations of a writer’s life: the stress of having to wait, often for long periods, for someone else to make decisions that have a vital impact upon your life and your art.

Every writer who has ever queried an agent, submitted to a small press, or entered a contest is familiar with this peculiar species of stress, right? You pour your heart, soul, and hopes into that submission, send it off — and then find yourself in a seemingly endless limbo, waiting to hear back.

And you wait quietly, because you have heard (accurately) that there’s nothing an agent or editor hates more than being contacted by a nervous writer demanding, “Well? What do you think?” As the days pass, you tell yourself that agencies and publishing houses get stacks of submissions daily, and contests get a lot of submissions, so you should not expect yours to be read right away.

But still, you hope that today, TODAY will be the day when that blasted suspense will end.

Then, as the days stretch into weeks (and sometimes into months), you might start to fantasize scenarios that explain the long delay, a natural impulse for a creative mind to have. If you were asked to send the first 50 pages or the whole manuscript, you might convince yourself that the agent just can’t make up her mind, and thus needs to have everyone in the agency read the submission, too, or that the editor at the small publishing house has taken the book home, so he can read through it again slowly.

Or perhaps a small dragon came bursting into the agency, breathing fire upon the waiting manuscripts, and the agent who loved your pitch at the conference was just too embarrassed to tell you. Rather than forcing Millicent to patch together all of those scorched fragments, you might reason, wouldn’t it be easier if you just sent another copy? Maybe it would be a kindness if you called to check.

Whatever your reasoning might be, you go through agonies, trying to figure out whether to call or not. But because every writers’ publication you have ever seen and conference speaker you have ever heard has told you that agents and editors positively HATE it when writers make follow-up calls, you sit tight.

As time passes, your fantasies start to take on a more sinister aspect. Maybe they’ve lost your address, along with half of your manuscript. (If only you’d put your e-mail address in the slug line, so every page would have contained your contact information!) Maybe a first reader at the agency, an aspiring writer himself, was overcome with jealousy at your matchless prose and threw your manuscript away. (The jerk probably did not even recycle it. That type never does.) Maybe your protagonist reminded the agent so forcibly of her late husband, tragically lost a month ago in a freak ballooning accident, that she has not been able to make it through more than five consecutive pages without bursting into tears and needing to be carried bodily to her therapist’s office.

Or, still worse, did you forget to send a SASE?

By now, you have bite marks on your hand from forcibly restraining yourself from picking up the phone to ask what’s going on with your manuscript. Yet in your heart (and, in some cases, from reading this blog), you know that none of the elaborate explanations you’ve concocted are very likely to be true, right?

99.9% of the time, if the author has not heard back, the submission has not been read yet. (The other .1% of the time, the submission has been lost AND hasn’t been read.)

When it’s your manuscript out there, it’s tough to remember that delay is very seldom a vacillation problem, but a lack of time: queries, excerpts, and entire manuscripts often languish on the corners of desks for months before the right people have an opportunity to read it. And if an agent or editor likes the first few pages, it is not uncommon for her to take it home, intending to read it in her spare time — where it has to compete with spouses, children, exercise, and all of the other manuscripts that made their way home.

All of this spells delay, and bless your heart, you try to be reasonable about it. Even when the pressure of waiting is migraine-inducing (for some reason that medical science has yet to pin down, writers seem more susceptible to migraines than other people; on the bright side, we seem to be far less susceptible to Alzheimer’s), you keep your little chin up.

And, if you’ve been at it awhile, you bitch to your writer friends about it — because, frankly, after years living with this kind of anxiety, your non-writing kith and kin have gotten a trifle impatient with your delay-induced stress. (If you have not yet discovered the balm of talking through your anxiety with someone who’s been through it herself, run, don’t walk, to your nearest writers’ conference to make some friends.)

It doesn’t take long before you find yourself wishing that you hadn’t, in your joy at being asked to submit material, spread the good news quite so widely. Within a remarkably short time after you’ve started to arrive at work with big dark circles under your eyes, coworkers will start to ask, annoyingly, “Why do you put yourself through this?” Your mother worries audibly about your health and sanity. Your partner suggests tentatively that if you took a third mortgage on the house, perhaps you could afford to self-publish. Anything to end the stress.

But allowing writers to languish while minds are made up is, as we know, is how the publishing industry works. No matter how good your writing is, if you’re in it for the long haul, you must live through these long periods of nail-shredding anxiety.

Actually, good writers generally have to put up with it more than bad ones, and professional writers more than unprofessional ones, because poor writing and poor presentation tends to get rejected at the speed of light. Literally: as soon as the first few sentences of a rejectable piece hit the retina of a screener, that manuscript is toast.

At the risk of depressing you into a stupor, these waiting periods do not go away once you have landed a terrific agent. Nor do they become substantially shorter or less stressful, a fact that has come as a surprise to every successfully published writer I know. (Hello, Christmas card list.)

Because, alas, reading speeds do not increase as a manuscript inches along the road to publication. Once you sign with your dream agent and whip your manuscript or proposal into fighting trim, the agent will send it out to editors — frequently waiting to hear from one before moving on to the next.

Cast your mind back a few paragraphs ago, to all of the things that can distract an editor from reading a manuscript, and it may not surprise you to hear that even great writers with magnificent agents end up waiting for months to hear back from a single editor. Then, once the editor decides she likes the book enough to acquire it, she has to pitch it to the rest of the publishing house. More delays.

I tremble to tell you this, but as I can tell you from personal experience, equally great potential for stalling abounds after the publishing contract is signed. Many, many people need to approve each step, from the editor to the publisher to the copyeditor, proofreader, and marketing department.

At any stage, the process could stall — or you could be asked to make a major revision at any point between the editor’s first read of your manuscript and when it is actually printed. It’s not unheard-of, for instance, for an editor to leave a publishing house mid-project, landing a book with a new editor with an entirely different opinion about how it should read. Or even — are you sitting down? — for an author whose book garners poor advance reviews (the industry-specific reviews that come out long before the book is available for sale to consumers) to be asked to make revisions THEN.

In this business, a book is not finished until it is actually sitting on a shelf at Barnes & Noble, a fact that has had writers gnawing the bark of nearby trees in frustration for my entire lifetime, at least.

Why am I darkening the last day of 2007 by telling you this? So that in 2008, you will not fall into the trap of thinking that delays are a negative review of your writing.

Long waits are not a reflection upon the quality of your writing, or even necessarily of its marketability, but rather a function of how the industry works. So please, please, don’t beat yourself up with worry in the dead of night — but do provide yourself with a support group of people who will understand and sympathize with your frustration.

Because, as I pointed out just before Christmas, well-meaning folks who don’t know how the business works will keep peppering you with unintentionally cruel questions like, “So, when is your novel coming out?” They will be astonished when their friendly concern causes you to burst into tears, because some agent has been sitting on your first three chapters for the past nine weeks; other writers will be neither surprised nor blame you for it.

That’s why it’s a good idea to start building your support system long before you finish your first book, for otherwise, most of the people around you will have a hard time understanding that difficulty in attracting an agent, or your agent’s having trouble placing the book, is not necessarily a reflection of your talent as a writer.

You can tell yourself that 20 times a day while you’re waiting to hear back, but that doesn’t mean their unspoken dismay does not hurt. The important thing to remember is that while your work is about who you are, the way the industry treats writers isn’t.

When I was a kid, my older brother’s favorite joke was a shaggy dog story about an old man leading his heavily-laden burro from village to village across a long stretch of desert. Every time they near anything that looks remotely like a water source, the burro asks, “May I have a drink now?” Each time, the heartless old man replies, “Patience, jackass, patience.” My brother could keep the patter up for half an hour at a time, weaving it through a lengthy and ever-changing tale about the old man’s adventures: at each stop, no matter where, the same question, the same response: “Patience, jackass, patience.”

Naturally, what made the joke so appealing to a prepubescent boy bent upon tormenting his little sister was the ultimate pay-off: after so much repetition, the listener would inevitably either express some wonder whether the story was ever going to reach its point. And then the teller could chide her: “Patience, jackass, patience.”

After the first telling (out of, if my recollection is correct, approximately 4700), I tried my best to stay still, to say nothing, to pretend I didn’t even hear him, but eventually, I couldn’t take it anymore. Even running away as fast as possible the moment he uttered the first line of the joke gave him the excuse to shout it after me: “Patience, jackass, patience!”

If only I had known that he was preparing me for a life as a writer. In the face of such relentless taunting, it honestly does take practice to sail through it all with one’s sense of humor intact — and without beginning to wonder what one could possibly have done in this lifetime or the last to deserve such slow torture.

Trust me, neither you nor your book has done anything to deserve it: it’s merely that the timing of acceptance or rejection is utterly, completely, excruciatingly out of the writer’s control.

Oh, and if an agency’s had your first 50 pages or entire manuscript for a couple of months, it’s perfectly okay to call or e-mail; the manuscript might genuinely be one of the .1% that has gotten lost, and if you wait much more than 3 months to follow up, the chances of their finding it are slim to none. (The rule of thumb is that you SHOULD call if you haven’t heard back in double the time that they specified.) Mum’s the word when you’re querying, though, or if you sent an unsolicited manuscript, or if you’re dealing with one of those annoying agencies that tells submitters up front that they will respond only if the answer is yes.

Happy New Year, everybody, and keep up the good work!

Posted on - 7 Comments on My Path to Publication (so far) by guest blogger Thomas Norman DeWolf

My Path to Publication (so far) by guest blogger Thomas Norman DeWolf

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Today, I am pleased to present the last of my holiday treats for all of the members of the Author! Author! community, and let me tell you, it’s a peach. Longtime blog reader Thomas DeWolf, whose fascinating book, Inheriting the Trade: A Northern Family Confronts Its Legacy as the Largest Slave-Trading Dynasty in U.S. History will be coming out January 9th (congratulations again, Tom!), has graciously given into my blandishments and agreed to share his experiences with us. He has even — brace yourselves — agreed to give us an author’s-eye view of what happened when throughout the publication process.

Pretty great, eh?

A couple of years ago, Tom was precisely where so many of the members of our little community are: he had a good manuscript to pitch, but was new to the publishing industry. Through a willingness to learn the ropes, persistence, and having a heck of a good story to tell, he was able to bring his book to publication.

He is living proof, in short, that it IS possible — and Tom has very kindly agreed to take the time during the INCREDIBLY busy last weeks before publication to tell us about it. (To give a tangible sense of just how busy he must be right now, and thus what a kindness this is: I have it on pretty reliable authority that Amazon has already started shipping the presale copies.)

So please join me in thanking him for joining us. Take it away, Tom!

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Thank you, Anne, both for announcing the upcoming publication of my book, Inheriting the Trade, and for inviting me to write this “guest blog” for your site. Based on your message that your readers appreciate hearing about the post-contract phase of the publication process, here’s the condensed version of my experience so far:

For several years, as I dreamed of holding a hardbound book with my name inscribed on the cover and spine for the first time, I did my best to figure out how others successfully navigated the confusing, sometimes twisted path to publication. I attended trade shows to rub elbows with authors. I went to author readings and watched them on C-Span’s Book TV. I read about them. I asked for advice. I tried not to be too obnoxious, but occasionally probably was (sorry about shoving my children’s book manuscript into your hands, Richard Bach, I trust that the bruises have healed…).

My path over the past couple of years included attending both the American Society of Journalists and Authors’ annual writing conference in New York in April 2006 and the Pacific Northwest Writers Association’s annual conference in Seattle in July that same year. I couldn’t afford it. I went anyway. Prior to PNWA I found Anne Mini’s blog through her “resident writer” posts on the PNWA website. In addition to the helpful hints on writing in general—and my focus on query letters and book proposals specifically—I paid close attention to her profiles on agents. Based on the subject matter of my book I felt that about a dozen agents scheduled to attend the upcoming PNWA conference might be interested in my work. Rather than wait to approach them at the conference or after, I sent a query letter to each of them two weeks in advance of the conference. Approximately half of them responded to me before the conference began! All but one eventually asked to see my book proposal.

July 2006: At the conference, I took advantage of the Pitch Practicing Palace (sorry to learn it is no longer available), met every agent I could, or at least attended workshops where they were on the panel so I could confirm my impressions of their suitability for my book. I rewrote my book proposal for the umpteenth time and, after I returned home, sent it to the dozen agents who requested it.

September 2006: Within two months (and 16 rejections) after the conference, I received a call from Lauren Abramo, an agent with Dystel and Goderich Literary Management in New York who had attended PNWA. She offered to represent me (a moment’s pause while I relive my joyful scream…Yahoo! Okay, continue…).

After revising my book proposal to fit DGLM’s standards, Lauren sent copies to twenty publishers. In March 2007, I signed a contract with Beacon Press in Boston (pause again, more briefly due to looming deadlines… Yee-HAW! Okay, back to work…) and immediately began working with my editor, Gayatri Patnaik, to revise my manuscript. I understood that the typical publication timeframe, from contract to bookshelf, was at least 12-18 months. Beacon’s commitment with me was to have my book published in 10 months so that Inheriting the Trade: A Northern Family Confronts Its Legacy as the Largest Slave-Trading Dynasty in U.S. History would be available in time to coincide with the 200th anniversary of the abolition of the slave trade in the United States (which occurred in January 1808).

My completed manuscript ran approximately 450 pages. My contract called for no more than 350 pages. Though I agreed to the page limit, I’d already pared it down, over many, many rewrites and edits, from my original 1500 page manuscript (I know, I know, ridiculous, huh?), and couldn’t see how I could remove another 100 pages without cutting the heart out of my story.

March 20, 2007: Eleven days after reaching verbal agreement on a contract with Beacon Press (and one day after actually signing), I received the first half of my manuscript, along with comments from my editor, Gayatri. I actually didn’t even freak out. Yes, I realized, she’s cut a third of the first half of my book away. Yes, some of my favorite moments were gone. But I could see where she was headed. She has a vision for my book. This is going to work, I thought.

Then I received the second half of the manuscript with the rest of her comments. Now I freaked out. Key sections were eliminated. My last chapter, my favorite chapter in the whole book: gone. We talked. Gayatri explained that my book is her baby now, too. I need to trust her. She knows what she’s doing and part of her job is to protect me from myself. I had to think about that one for a bit.

Over the course of six weeks, we went through three complete revisions. Initially, first-timer that I am, I feared that the role of an editor was to simply take my work, cut-fix-shift-add-revise-submit-print it, and I would lose control over my work. That was not the case at all. I did as much writing in those six weeks as I had done the previous six months. Gayatri didn’t rewrite my manuscript. She told me what I needed to do to make the story work effectively. We cut sections, rewrote others, and added new ones. My 450 page manuscript that I agreed to cut down to 350 became 272. To this day I remain amazed at how that happened without my realizing it until after the fact. And even with all my “babies” we killed, I am pleased with our final manuscript.

May 2, 2007: My talk-every-day-sometimes-several-times-each-day routine with Gayatri abruptly halted. She handed me over to others for the next phase of the process and she moved on to other books. Copyediting is something completely foreign to me. Grammar, punctuation, and sentence structure are not my strong suits. But I’m learning. The manuscript was sent to the copyeditor hired by Beacon Press. She would copyedit the entire manuscript, and I would get it back, within three weeks. I sent the un-copyedited version of my newly revised (and incredibly thin!) manuscript to five others who are close to the project for their final input and fact-checking.

May 23, 2007: I received the copyedited manuscript and was given two weeks to review it, accept or reject proposed changes, and resolve any queries from the copyeditor. This would also be my last opportunity to make other necessary changes before the book was to be typeset. I read the manuscript three complete times, focusing on different aspects of the story each time (first, simple flow; second, making sure story arcs and character actions are complete and questions raised are all answered; third, nit-pick the details). I also learned a trick while reading Neil Gaiman’s website. He’s a heckuva blogger. I did a word search to check for “ly.” Most adverbs end in “ly” and this is a great way to locate and destroy them. The two new red pencils Beacon Press sent me to mark up the manuscript ended up as nubs. I returned the marked up (so much red; felt a bit like blood) pages to Beacon Press on June 6.

July 18, 2007: The fully-designed, typeset galleys for my book arrived via FedEx. I spent all day, every day for the next two weeks, proofreading my book. Four others agreed to proofread it as well and let me know what they found.

July 31, 2007: I returned the galleys to Beacon Press with approximately 55 proposed corrections and/or alterations that I felt were important and necessary for my book. And that was it. Other than responding to a few specific questions that resulted in a few more minor changes, I was finished writing my book.

August — October, 2007: I was surprised when my agent called to tell me she had sold the audio rights to Inheriting the Trade to Brilliance Audio (third brief pause to celebrate… Yippee!). Since my book is a memoir, I didn’t want anyone else’s voice narrating it but me. Brilliance agreed to allow me to audition for them. I downloaded some recording software to my computer and narrated the preface and first chapter along with an introduction that explained why I was the only logical choice to narrate my own work. Brilliance agreed and flew me to their studios in October where I worked with a director and an engineer to record my book over the course of three days. The audio version of Inheriting the Trade will be available at the same time the hardcover hits bookshelves in January.

The vast majority of my time since July has been dedicated to the business side of my book’s publication. I work closely with my publicist at Beacon Press to coordinate my book tour With strong support from James Perry, one of my distant cousins and fellow travelers in this journey who also happens to be quite savvy with computer technology (a trait I completely lack), we created a website and blog. I’ve read books on publicity (The Savvy Author’s Guide to Book Publicity and Publicize Your Book), media training (Media Training A-Z), and “buzz” (Unleashing the Idea Virus and Building Buzz).

I’ve made contact with people in the media I know and have asked friends and colleagues to send me contact information on reporters they know, all of which I pass along to my publicist as she prepares to send press kits and review copies of my book to media outlets, large and small, around the country (with emphasis on cities I’ll visit on tour). My publicist is working to set up television, radio, and newspaper interviews wherever she can as soon as the book is published. I’m working on an Op-Ed that she wants to submit for publication. The variety of ways to publicize my book seems almost endless.

I’ve heard stories quite different from my experience. Working with Beacon Press has been as close to perfect as I can imagine. I have received support and advice from other people in this industry (including some gracious agents and editors that rejected my proposal) that has proven quite valuable to my journey. I’ll do my best to share more about my experience (as it unfolds) on my own blog and hope that it will provide those who share the dream of getting published with a few tidbits now and then that I hope will prove useful.

One additional thought for writers and aspiring writers: part of the business of writing is finding ways to raise the visibility of your work and you. If someone asks you to write a guest blog, and it is appropriate to your work or subject matter, you graciously comply. Then you provide a link to your own blog. And you write a post in your own blog that links to the guest post you’ve written. Hopefully, other bloggers will then write about your “guest blog” on their own sites; all of which contributes to increasing the visibility of your web presence and spreads the word about your book while also helping raise the visibility of the blogs you’re linking to. If you are learning about me and my book, Inheriting the Trade, for the first time here you’ve just experienced all the evidence you need that what I’ve just explained works.

Thanks again, Anne. It’s been great reconnecting. I wish you all the best and send kudos your way for keeping up your amazing blog that helps other writers in so many ways.

Thanks, Tom, and best of luck on your book!

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Posted on - 2 Comments on SIOA! Part II: why can’t I seem to send the darned thing out?

SIOA! Part II: why can’t I seem to send the darned thing out?

For those of you who missed yesterday’s post, the nifty little acronym above stands for Send It Out, Already! It, in case you are curious, refers to requested materials that an agent or editor asked to see more than three months ago. While such a piece of advice may come as something of a surprise falling from the fingertips someone who routinely advises going over submissions with a fine-toothed comb — and a diverse array of highlighter pens — many aspiring writers do get stuck between the query (or pitch) and submission stages of agent-finding.

This week, I’m concentrating on helping those writers become unstuck.

First of all, if you’ve found yourself in this kind of stasis: don’t be too hard on yourself. All too often, writers (and their well-meaning non-writing kith and kin) attribute not sending requested materials is attributed to procrastination, but in my experience, that isn’t usually what’s going on.

Many, many writers lose the vim to submit, despite beginning with excellent intentions, yet they certainly don’t start out intending to be slow in getting their work out the door. They just want to make absolutely sure it’s perfect before they drop it in the mailbox.

And that, as we all know, can take time. Here’s the progression I see most often:

1. The writer believes the book to be in good shape; query or pitch is full of enthusiasm.

2. The agent says (or writes) some permutation of, “Sure, send me the first 50 pages.”

3. The writer is THRILLED for a week. (During which time the aforementioned non-writer friends and relatives may be relied upon to ask the ego-dampening question: “So when is your book coming out?”)

4. Upon looking over the piece again, though, the writer begins to wonder if the book IS good enough. (Oftentimes, this is accompanied by a rising feeling that this submission is the ONLY chance the book may have to be read by an agent.)

5a. The writer starts to revise the first 50 pages wildly in order to make it perfect, OR

5b. The writer starts to panic and puts off submission until after some future defined period when he’ll have time to completely rework it. (“By Christmas” is a popular choice for writers attending summer and autumn conferences, I notice.)

6. Revising — or thinking about revising — continues. Since the self-appointed task is to make the submission 100% perfect, the amount of time the writer mentally allots to the task of revision continues to grow exponentially over time. (Here, “years on end” becomes the preferred option.)

7. One day, the writer looks at the calendar and finds that X amount of time has gone by since the original request for materials, and decides that the agent will actually be angry (read: will reject it without reading it) if the requested pages are sent now. Since the revision process has been so stressful, this conclusion often comes as something of a relief to the writer.

8. Result: the requested materials are never sent.

This scenario is slightly more likely to play out, I notice, when agents and editors ask to see the whole book, as opposed to the first 50. Or — and I’ll deal with this option a bit more tomorrow — if the writer has already been through steps 1-8 before.

The progression is perfectly understandable, right? That’s what makes it hard to diagnose in the early stages.

Because, you see, many of these writers run straight to their desks after receiving a positive response and throw themselves into a revising frenzy. Often, far from procrastinating, SIOA-avoiders put in many, many productive editing hours before they give up on submitting.

“I just want to get this ONE part right in Chapter Two,” they say, “so the agent of my dreams can see my best work.”

Which is, of course, a laudable and even professional sentiment — if the writer can get to this worthwhile endeavor within a reasonable amount of time. But when the writer starts thinking things like, “Well, okay, I didn’t get it out by Labor Day, as I intended — but I have some vacation time coming to me at Christmas; I can work on it then,” that should start setting off a few alarm bells.

Why? Because a lot can happen between Labor Day and Christmas.

That made some of you perfection-seekers sit up and take notice, didn’t it? “But Anne,” I hear some of you say, “that’s not the only issue. I care more about this book than anything else I’ve ever done, and once it’s published, this book is going to be bearing my name for the rest of my life, possibly even after. I don’t anything less than my absolute best writing to end up between those covers.”

Ah, but the draft you’re going to submit to the requesting agent isn’t going to be the book in its final form. It will be the version upon which future revisions will be based.

Did some coffee-drinker out there just do a spit-take?

It’s quite true — yet and the vast majority of unpublished writers do not seem to be aware of it. Yes, your book does need to be as polished as possible before submission, but realistically, you will almost certainly be expected to revise it between signing a publishing contract and publication. And perhaps between signing with an agent and signing with a publisher as well.

I don’t need a crystal ball to predict this, either. Merely simple observation: almost every book you see on the shelves at Barnes & Noble was revised significantly AFTER an agent or editor picked it up.

It may seem almost sacrilegious to say about a work of art, but the author’s vision of the book is not the only one that matters to the publisher. Your editor will definitely have some opinions on the subject; your agent probably will as well. It’s not unheard-of for a publishers’ marketing department to weigh in, as well as the legal department, copy editors, proofreaders…

In short, even if you produced the Platonic version of your book for submission, chances are that it would not be the version that would see print.

Another early warning sign that a writer may be beginning to fall prey to SIOA-avoidance behaviors: when the intended changes are in Chapter 10, and the writer is unwilling to send out the first 50 pages the agent requested. “But what if she asks for the rest?” the writer worries. “I want to be completely ready to send the entire book.”

I hear this one all the time, too, and my answer is invariably the same: “Um, if you send the first 50 now, won’t you have until AFTER the agent asks to see the rest to polish the book? From where I’m sitting, that could be 2-3 months from now! SIOA, and get right to work on the rest of the book!”

How do I figure 2-3 months, you ask? Well — and those of you who have not yet begun querying might want to avert your eyes for a moment; this news might make those new to the biz a bit queasy — at almost every agency on the planet, turn-around times for submissions are SIGNIFICANTLY longer than for queries. Three to six weeks to read a requested 50 pages is what a CONSCIENTIOUS agency strives to achieve; I tremble to tell you how long the ones who don’t respect writers take.

For an entire manuscript, it can often run 2-3 months or longer, even at the writer-friendliest agency.

A quick digression, to remind you of a former admonition: from a professional perspective, 2-3 months is too long to wait between queries; there is no legitimate reason that your marketing efforts must be stymied by an agency’s slow turn-around time. Keep sending out queries while your submissions are being considered, please: trust me, if the agent reading your first 50 decides to pass, you will be much, much happier if you already have Plan B queries in the pipeline.)

Was that pause long enough for those of you new to the industry to pick your chins up off the floor? See why I always advise writers that under no circumstances should they overnight their books to agents or editors unless THEY agree to pay for it? (99% of the time, they won’t.) Why overnight something that’s going to be sitting in a file drawer for the next month?

And if THAT’s not enough incentive to give serious pause to those of you with the opposite problem to SIOA-avoidance — the compulsion to send out requested materials instantly, without giving them a last-once over — I should like to know what would be.

Trust me: a LOT of those manuscripts moldering unread in piles at this very moment were overnighted by their authors; the overnight packaging doesn’t get a submission read any faster. Save your sheckles, and send requested materials via regular mail — or Priority Mail, if you really want to rush.

I’m bringing this up as a precursor to suggesting something fairly radical: under these predictably slow turn-around conditions — over which, after all, we writers have absolutely no control, right? — I would argue that no writer is under any obligation to send the rest of a book within a nanosecond or two of receiving an agent’s request for it.

I’m quite serious about this: you may well have 2 months, and possibly as much as 4, of reasonably predictable rest-of-the-book revision time AFTER sending a requested first 50 pages. If you sent off the initial chapters and an agent asked for more, you could legitimately (after an initial polite e-mailed explanation, of course) take an additional month or six weeks AFTER the request to finish revising, if you felt it necessary.

So you can SIOA those early chapters with a relatively clear conscience, knowing that you have some time at your disposal to fiddle with the rest of the book.

And you should do both.

Why? So you can move on as a writer without feeling that you might have let a wonderful opportunity slip through your grasping fingertips. So you do not label yourself as a procrastinator, because that’s a hard, hard self-label to peel off from yourself before the next round of queries. So you can act like a professional writer, one who knows that to risk success is also to risk rejection, and that the only book that has absolutely no chance of being picked up is the one that’s never submitted.

And, last but certainly not least, because a REAL, LIVE agent or editor asked to see YOUR writing!

More on this topic follows tomorrow. Keep up the good work!

Posted on - No Comments on At long last, the final installment of Book Marketing 101: tell me again why are we going to all this trouble?

At long last, the final installment of Book Marketing 101: tell me again why are we going to all this trouble?

If you have made it all the way through this series, either reading it as I posted or in retrospect, please give yourself a big ol’ pat on the back. By committing to learning how querying and submission works, you can, I hope, avoid the most common mistakes that lead to rejection — and approach the process of finding an agent for your work not as a massive, ugly mystery, but as a professional endeavor that’s going to take some time.

You know how I’d like you to celebrate? Send out a few additional query letters this weekend. (Five is a nice number. Ten is better.)

Did I hear a few exasperated gasps out there? “But Anne,” some of you point out, and not unreasonably, “doesn’t the industry slow to a crawl between Thanksgiving and Christmas? If I haven’t gotten a raft of queries out by now, shouldn’t I wait until after Martin Luther King, Jr. Day?” (That’s the third week of January, for those of you reading outside the US.)

I have to admit, that’s a pretty reasonable objection. I’m not going to tell you it’s okay to put the querying on hold, mind you, but I give you full points for a good argument.

Even this late in the season, the autumn is an excellent time to be looking for an agent, much better than the dead of winter. Not only are there always a lot of great new books hitting the shelves in the fall (including most of the year’s crop of literary fiction and culture books), but by querying now, you’ll also get a jump on the literally tens of thousands of aspiring authors who will suddenly decide at the end of December that their New Year’s resolution is going to be to query fifteen agents per month.

Since the average New Year’s resolution lasts only about two and a half weeks, January is when ALL of those well-meaning resolvers’ missives hit agents’ desks — right after a long holiday break AND in the middle of tax-preparation time for agencies. With the monumentally increased volume, agents and their assistants tend to get a MIGHT testy around then.

Since the vast majority of those rejected during that period will not query again until, oh, about twelve months later — if they try again at all — Millicent’s life calms down considerably toward the end of January. And wouldn’t you rather have your query under her nose while her joie de vivre is on the upswing?

The moral of the story: get your queries out now, and beat the post-Christmas rush.

Even with predictably slower turn-around times over the next month and a half, making a big push now, rather than after the New Year, will make it easier to keep up the momentum an aspiring writer needs to keep a query cycle going as long as necessary to land an agent.

Stop groaning. If your book deserves to be published — and I’m betting that it does — it deserves to make the rounds of the fifty or hundred agents that even the best books sometimes make these days. Yes, that’s a long haul — but nothing extends the querying process like taking extended breaks from it.

Query 5-10 agents at once — hey, your time is too valuable to query them singly — and keep that momentum going. The moment one rejection comes in, send out another query, so there are always a constant number in motion.

Why send out a new query on the same day as the last comes back? Because it’s the best way to fight off rejection-generated depression, that’s why: it’s something you can DO in response to that soul-sapping form letter. Recognize that rejection by an agent, any agent, is only one person’s opinion (or, more commonly, one person’s screener’s opinion), and move on.

It can take a lot of asking before a writer hears yes. Yes, even a very good writer with a great book. Remember, you don’t want to sign with just any agent, any more than you would want to marry just anyone the law says you can: a relationship with an agent is, ideally, a very long-term commitment.

You want to find the best one for you. Finding that special someone is going to take some serious dating around.

And that is not, contrary to popular opinion, necessarily any reflection at all upon your level of writing talent.

Oh, you’ll want to write a good query letter, as well as avoiding the most common writing problems that lead submissions to be rejected. That, like other matters of format and craft, can be learned. Talent, however, can’t — but you can’t know for certain how talented you are until you get the technical matters right, so you can get a fair reading from the pros.

Not to worry — I’m going to spend the weeks to come going over some of the more pervasive writing problems. But if you’ve been following this series, you already have the skills to write a professional-quality query letter, don’t you?

Get on out there and do it. At this point, you’re probably not going to hear back for a month or more, anyway. That’s plenty of time for us to work on polishing your manuscript.

I feel in my bones that some of you out there are still resisting my pep talk — I’ve been hearing it bouncing off your psyches like bullets off Superman’s chest. Okay, I’m going to pull out all the stops, and end this series with one last blast of kryptonite-laden truth, to help you see why it just doesn’t make sense to take the vagaries of this often drawn-out process personally.

Throughout this Book Marketing 101 series — originally intended to encompass only a couple of months of summer — I have been trying, in my own small way, to educate aspiring writers to the hard facts of the current literary market: it is, in fact, as difficult as it has ever been to land an agent and/or sign a publication contract. In my experience, understanding the basics of how the acceptance (and rejection) process works can save good writers time, chagrin, and wasteful expenses of despair.

Yet as I have been writing, even I have caught myself wondering from time to time whether it is really THAT hard to break into the biz. Oh, I certainly haven’t been exaggerating, say, how small, inadvertent mistakes can and do lead to instant rejection or the level of competition one must beat in order to sign with a good agency; by comparison with the conversation you’d be likely to hear behind the scenes at a top-flight writers’ conference, my rendition has been positively mild.

But still, I worry about scaring good writers away from trying at all. And then I read an article like this one in a trade journal:

Hachette moves to firm sale on backlist
Hachette Livre UK is taking the radical step of moving its backlist publishing to a firm sale basis for environmental reasons. The UK’s largest publishing group, which includes Orion, Hodder, Headline, Octopus and Little, Brown, told staff and authors this morning…that it intends for all of its trade publishing to be put on a backlist firm sale footing by the end of 2008, following consultation with retailers. (For the rest of this article, follow this link.)

If this piece of news did not make you gasp spontaneously, I would guess that you are only dimly aware of just how many books are already pulped each year — that is, sent back to the publisher unsold for paper recycling — or how backlist sales typically work. Most bookstores buy new books from publishers on a provisional basis, with the understanding that they can send clean, unread copies back if they do not sell within a specified period of time. Often, the returns, especially paperbacks and trade paper, will be ground down into pulp to provide the raw material to print other books (thus the term pulping).

From a marketing point of view, this arrangement makes quite a bit of sense: with certain rare exceptions (think Harry Potter), it’s pretty hard for a bookseller to know in advance how well a book will sell. Stocking extra copies encourages browsing, which is potentially good for retailer, publisher, and reader alike. In recent years, however, books have been remaining on shelves for shorter stints than in the past. The length of time a bookseller will choose to keep a particular book on a shelf varies considerably by book and retailer — the same book may be allowed shelf space for a year at a small bookstore, yet last only a few weeks at a megastore like Barnes & Noble.

All of which means, in practice, that these days, a new book typically does not have very long to establish a track record as a seller before being subject to return. This, in turn, renders it more expensive for publishers to promote books, as the window of opportunity can be pretty small. (See why publishers might be willing to pay a premium to have their books displayed face-up on tables for the first few weeks, rather than spine-out on a shelf? Or why authors sometimes see fit to hire their own publicists for the first month after a book’s release?)

Backlist titles, by contrast, have been out for a while; they’re the releases from past seasons that the publisher elects to keep in print. Although they do not receive the press attention of new releases, backlist books have historically been the financial heart of most publishers’ business — and this, too, has tended to work to all of our benefits. How often, for instance, have you discovered a genre author three books into a series? Or fell in love with a writer’s latest book and went back to read everything she ever published? (As I sincerely hope you do; after all, if we writers won’t purchase the more obscure works of living writers, who will?)

Or, to take a very up-to-the-minute example, discovered a great writer who has been plugging away for years because he suddenly wins the National Book Award? (Well deserved, Sherman Alexie!)

If you’ve been able to find these books at your local bookstore, you’ve been buying backlist titles, gladdening publishers’ hearts and keeping the heartbeat of the industry alive. Because of readers like you, stocking backlist titles has been good bet for retailers: you might not move many copies of Clarissa in a given month, but when a reader wants it, it’s great if you have it to hand.

But if a bookseller has to buy those backlist titles outright, with no opportunity to return them, it becomes substantially more expensive to keep, say, the complete opus of Sherman Alexie in stock in the years when he is NOT winning prestigious awards.

Speaking as a hardcore reader of English prose, I think that would be a genuine shame. And since I hear that other UK publishers are considering implementing similar policies, I worry about all of those British writers whose work may go out of print before those of us on this side of the pond have had a chance to hear how wonderful they are.

Call me a worrywart, but this news also made me gnaw my nails, pondering the financial prospects of UK authors already in print. Just as increasingly quick shelf turn-around for a current season’s books have rendered retailers less likely to take a chance on new authors (how much word-of-mouth can a small book garner in under a month, after all?), it’s probably safe to assume that a policy shift like this will make it harder for backlist authors to remain in print.

“But Anne,” I hear some of you saying, “you’ve just spent the last week telling us that publishing trends change all the time — and that even if I get an agent tomorrow, it might be a couple of years before my book hits the shelves. Do I really need to worry about return policies now?”

Well, perhaps worry is too strong a word, but it is something to keep in mind when planning out your writing career in the long term. Working authors often rely upon sales of their backlist works to pay the bills. If backlist sales decline — as they well might, if such a policy is embraced industry-wide — it may be significantly more difficult to make a consistent living as a writer of books in the years to come.

In other words, this change may affect your ability to quit your day job after you’re published.

In the short term, however, I think it’s always helpful for an aspiring writer to be aware that there is almost always more to an editor’s decision to acquire a book — and by extension, to an agent’s decision to offer it representation — than simply whether the writing is good. During periods when booksellers are taking fewer risks, publishers have historically relied more upon their tried-and-true authors than upon exciting new talent.

Thus tightening the already tight market for what used to be called writers of promise, excellent authors who don’t catch on with the public until the fourth or fifth book. (Mssr. Alexie’s first book, The Lone Ranger and Tonto Fistfight in Heaven, was originally published in 1993. Fortunately, it’s still available as a backlist title.)

Do I think this change is cause for rending your garments and casting your hard-collected query lists into the nearest fire? No, certainly not. But I do think that aspiring writers who approach the querying and submission processes as though the book market had NOT become significantly tighter in recent years are more likely to give up when faced with rejection — because, unfortunately, there’s still a very pervasive myth out there that the ONLY reason a manuscript, or even a query, ever has trouble finding a professional home is because of a lack of writerly talent.

That’s just not true. Like the common fantasy of walking into a writers’ conference, pitching to the first agent in sight, getting signed on the spot, and selling the book within the month, that misapprehension makes too many good writers stop trying after only a handful of efforts. What is true is that the competition is fierce, and the more a writer learns about how the business works, the more she can hone her queries and submissions to increase their likelihood of success.

There is an immense gulf between the difficult and the impossible — and, as I have stressed time and again, the only impossible hurdle for a book to overcome is the one that confines it in a desk drawer, unqueried and unread.

No matter how tight the book market becomes, it’s not the industry that controls the lock on that drawer; it’s the writer. Never, ever allow the prospect of rejection to seal that drawer shut permanently.

This is your dream — give it a fighting chance. Send out those queries.

Thank you for your patience with my slow posting during my illness, and keep up the good work!

Posted on - No Comments on Book Marketing 101: surfing the sea of book reviews, or, free the bound periodicals!

Book Marketing 101: surfing the sea of book reviews, or, free the bound periodicals!

Earlier in this series, I talked about how to track down who represents whom, so that you may address queries to the agents who represent authors whose work you like, or (even better) whose work or background resembles yours in some important respect. Yesterday, I suggested an inexpensive and highly effective way to identify agents with a solid recent track record of selling books in your area: reading book reviews, particularly those published in periodicals that cater to the same demographic as your intended readership.

As I signed off yesterday, content with a job relatively well done, I heard faint plaintive cries from those of you who have been paying especially close attention to the Book Marketing 101 series. “Um, Anne?” I heard you saying, “wouldn’t books coming out right now necessarily be a reflection of what agents were selling at least a year or more ago, rather than now? What about your passionate diatribe earlier in this series about how agents live in the now, so we should strive to be as up-to-the-minute in our research as possible?”

If you thought this, or some reasonable facsimile of it, give yourself a gold star for the day. Because, you see, you are — as you so often are — quite right.

For those of you new to the publishing game, with very few exceptions, the time lapse between when a book is purchased by a publisher and the date it appears in bookstores is at least a year. Often longer, depending on how far out a publisher establishes a print queue and what season the marketing department believes would be most advantageous for a particular book to appear.

Yes, yes, we’ve all seen books hit the shelves at Barnes & Noble more quickly than this, but those tend to be nonfiction, books about current events or celebrity meltdowns. Your garden-variety novel, however brilliantly written, is unlikely to do much leap-frogging within the print queue. Besides, it is far from uncommon for editors to request that authors make changes to book between acceptance and publication.

One reason, in case you were curious, that advances are generally paid in installments, rather than in one lump sum — typically, a third on signing, a third on manuscript acceptance (i.e., after the author has made all those requested changes), and a third upon publication. That way, the publisher has a stick as well as a carrot to induce authorial compliance with editorial demands.

Not a bad motivational strategy, admittedly, but often a bit inconvenient for writers who have been dodging student loan payments and living on Top Ramen while they were writing their books.

This lag time renders keeping up with publishing trends significantly more difficult than simple perusal of the bestseller lists. Professional opinions about what will and won’t appeal to readers a year or two from now can fluctuate wildly, sometimes with remarkable speed: to take a couple of famous recent examples, the same agents who were clamoring three years ago for memoirs like A MILLION LITTLE PIECES were telling writers a year later that memoir was impossible to sell. The agents who were combing conferences for the next SEX IN THE CITY at the height of the show’s popularity have spent the last year and a half insisting that chick lit is doomed.

And, of course, six months from now, some other book category will be pronounced permanently dead, too. The only thing that is constant is change.

Oh, except for the facts that in the United States, generic queries don’t work, gravity generally makes things fall down instead of up, and women readers purchase roughly 80% of the fiction sold, and pretty much all of the literary fiction. All of that’s been true for an awfully long time.

Other than that, bet your bottom dollar on the malleability of change. Since it takes substantially longer to write a book than for a bunch of people in Manhattan to decide what the next hot thing will be, all we writers can do is monitor the squalls from afar and hope we’re ready when our time comes.

As I have been pointing out in various ways over the last couple of weeks, keeping up-to-the-minute on who is selling what NOW requires vigilance. You could, if you had the time and the resources, subscribing to one of the standard industry publications, such as Publishers Marketplace or Publishers Weekly.

As a dispenser of free advice myself, though, and someone who began blogging in the first place because there was at the time a dearth of inexpensive means for aspiring writers to learn how the biz works, I am very much in favor of highlighting any free resources that are available. Most aspiring writers are already struggling to make time to write, and for those with the spare cash to spend, there is a whole industry devoted to producing seminars, conferences, books, and magazines devoted to helping them become better and more publishable writers — often for a rather stiff fee. Not to mention freelance editors like me, whose services typically do not come cheap.

So if I can save my readers a few shekels from time to time, I like to do it. Unfortunately, this is one of those cases where if you do a cost/benefit analysis, weighing the value of your time against the difficulty of obtaining free yet up-to-the-minute information, you might want to shell out the dosh.

Although it only tracks current publications, rather than sales to editors, the book review method, is undoubtedly cheap: if you go to a public library, you don’t even have to buy newspapers or magazines to read book reviews. The book review will also tell you, by implication, how good the agent is at placing work with publishers who promote their authors’ books well.

How so, you ask? Well, as you have undoubtedly noticed, the vast majority of books published in North America are NOT reviewed in the popular press; it is no longer sufficient simply to send a bound galley with a polite cover letter to a publication to get it reviewed. (For those of you unfamiliar with the term, a bound galley is a low-cost print of a book cheaply packaged, without a hard cover, for circulation to reviewers. They look a little bit like thick scripts for plays.)

Talk to anyone who works at a large-circulation magazine, and they will tell you: they receive hundreds of bound galleys every month, but unlike an industry publication like Library Journal, they simply do not have room to review them all. Out of all those submissions, a publication might review perhaps a dozen per issue.

To narrow the probability of any given book’s being reviewed even more, most print media outlets have a policy to review only books released in hardcover — although since it has gotten so common to release fiction in trade paper, you’re starting to see some shift on the subject — and only books released through traditional publishing.

Self-published and electronic books are almost impossible to get reviewed, alas, unless you’re Stephen King. In fact, most newspapers and magazines have a standing policy against it.

Thus, if you see a book reviewed in a major publication, it is because it is either expected to be a big seller, is by an author already well recognized, or someone (usually the publicity department at the publishing house, but with increasing frequency, the author or the author’s press people) has been a shameless nagger. Since even a poor review in a major publication will equal more book sales than no review at all (remember when John Irving’s last book got savaged by THE WASHINGTON POST?), it is very much in your interest to find an agent who is good at bullying publishers into nagging reviewers on behalf of her authors’ books.

If reading through weeks and months of reviews seems like a lot of work, well, it is. But bear in mind the alternative: not targeting agents specifically, or, heaven help us, adopting a mass strategy where you simply blanket the agenting world with generic pleas for representation.

Yes, I know: I’ve been reiterating that particular sentiment quite a bit lately, but it honestly is the single best piece of advice an agented writer has to pass along to the aspiring. Just as trial attorneys learn not to ask questions whose answers they cannot anticipate, I, and literally every agented writer I know, have learned not to query agents who are not DEMONSTRABLY interested in our kind of writing or our kind of writer NOW.

Trust me on this one, please. Invest the time. But do it strategically.

Finding well-reviewed first-time authors in your genre should be your first goal in review-scanning, as their agents will probably be most open to your work. Once you start reading the major book reviewers on a regular basis, however, you will probably notice that first-time authors receive only a very small share of their august notice.

Odd, isn’t it, considering that ostensibly, a book reviewer’s primary job is to alert his readers to the existence of good books they might not otherwise read? But no: the vast majority of reviews are of well-hyped books by already-established writers.

Personally, I would find it a bit tedious to keep on informing the world yet again that Alice Walker can write up a storm or that J.K. Rowling has a future in children’s literature, when I could be telling the world about an exciting new author’s first novel. But as I have mentioned before, I do not make the rules governing the miasma of publishing; I merely tell you about them.

For this reason, you might want to move beyond the major book review sources in your search for new agenting pastures. If you have read several issues of a publication without finding a single author whose work sounds similar to yours, move on to another publication.

The easiest way to do this is to check back issues: here again, the public library is your friend. (But when isn’t THAT the case?) Librarians, dear souls that they are, often shelve current magazines so one does not even have to move three steps in either direction to find a year’s worth of back issues.

To save yourself some time, don’t bother with issues more than a year and a half old; longer ago than that, and the agents’ book preferences may well have changed.

Why? Chant it with me now: because the book market is malleable.

It’s also sensible to start with the smaller publications aimed most directly at your target audience or demographic, not the broader-based publications. After all, if you write anything at all esoteric, you could easily spend a month leafing through the last two years’ worth of the New York Times Review of Books and only come up with a handful of books in your genre.

And don’t forget to search the web for sites that habitually review your type of book. Yes, the Internet is wide and vast and deep, but if you narrow your search focus enough (how many habitual reviewers of werewolf books could there possibly be?), the task should not be terribly overwhelming.

Remember, part of the point of this exercise is to find the smaller books by first-timers, and no one is faster than your garden-variety blogging reviewer at finding these.

If you find it difficult to tell from the reviews whose work is like yours, take the reviews to a well-stocked bookstore and start pulling books off the shelves. I’m sure that you are a good enough reader to tell in a paragraph or two if the agent who fell in love with any given writer’s style is at all likely to admire YOUR prose flair.

Or – and this is particularly important if you are writing about anything especially controversial – if the agent is brave enough to take a chance on a topic that might not, as they say, play in Peoria.

Often, though, this is not necessary, as many book reviewers have the endearing habit of rushing to compare new authors to immensely well-established ones, often within the first few lines. Let’s say you found a review of Stephanie Kallos’ work that mentioned her John Irvingesque plotting. A statement like this in line 1 can render reading the rest of the review superfluous. If your work resembles Irving’s, but you despair of hooking his agent (who, if memory serves, is also his wife), you would be well advised to try Kallos’.

Get it?

Admittedly, sometimes the ostensible connections between the writers cited may be rather tenuous, which is less than helpful for our purposes. Again, taking a gander at the actual books in question will help separate the true analogies from the bizarre. For example, Layne Maheu’s amazing literary fiction debut SONG OF THE CROW is told from the point of view of a bird along for the ride on Noah’s ark, several reviewers automatically compared the book to Richard Bach’s 1970s megaseller JONATHAN LIVINGSTON SEAGULL. Actually, apart from the sheer flesh-to-feathers ratio in these two books, they don’t have a lot in common. But sure enough, the merest flutter of feathers, and the reviewer had a conceptual match.

Some things are beyond comprehension.

I’m not going to lie to you, my friends: pulling together a solid, appropriate, well-researched querying list is not just a lot of work; it involves quite a bit of creativity. And no, I have absolutely no idea why writers are not given credit for that more often.

Keep up the good work!

Posted on - 12 Comments on Book marketing 101: a professional-looking title page, part II, or, lots of lovely, lovely white space

Book marketing 101: a professional-looking title page, part II, or, lots of lovely, lovely white space

Yesterday, I waxed long, if not precisely eloquent, about what a difference a professional-looking title page can make to a submission or contest entry. I hit this point pretty hard, because I know from experience as both a freelance editor and a contest judge that many, many talented aspiring writers simply assume that they don’t need a title page — a misconception that definitely costs them presentation points.

So where do these sterling souls tend to place the title page information, such as contact information and the book’s title? On page 1 of the text, where one might expect to find it in a short story submitted to a literary magazine.

Trust me, this is not where a professional reader is going to expect to find this information in a manuscript — and in many contests, including requested information such as genre and target audience on the first page of the text, rather than on a title page, can actually get an entry disqualified.

(To address the most common reason contest entrants misplace this information: don’t worry about the title page’s adding to your page count; it is not included in the page total. In every type of manuscript, pagination begins on the first page of TEXT, not on the title page.)

In a submission to an agency or publishing house, a professional reader will expect to see pieces of information on the title page: title, author’s name (or nom de plume), book category, word count (estimated), and contact information. If an author has an agent, the agent’s contact information will appear on the title page, but for your garden-variety submission, the contact info will be the writer’s.

As I mentioned yesterday, it really is to your advantage to arrange your contact information precisely where an agent or editor expects to find it. You want to make it as easy as humanly possible for them to say yes to you, right?

That being said, as in so many aspects of the publishing industry, there is actually more than one way to structure a title page. Two formats are equally acceptable from an unagented writer. (After you sign with an agent, trust me, your agent will tell you which one she prefers.)

I like to call Format #1 the Me First, because it renders it as easy as possible for an agent to contact you after falling in love with your work. It’s the less common of the two at agencies, and it’s a trifle spare, compared to most title pages. Lots and lots of blank page space, which is catnip to writers. We long to fill it. But resist that urge:

snapshot-of-me-first-title.tiff

For those who would like to have their very own copies, to see the formatting up close, here is a downloadable version. (Many thanks to clever reader Chris for suggesting this, and brilliant webmaster Brian for teaching me how.)

And here are the step-by-step directions. Standard format restrictions apply, so 1-inch margins, please, as well as 12-point type, and do use the same typeface as you used in your manuscript. However, unlike every other page of the text, the title page should neither have a slug line nor be numbered. As I mentioned above, it is not included in either the page or the word count.

In the upper left-hand corner, list:

Your name
Your address
Your phone number
Your e-mail address.

In the upper right-hand corner, list:

The book category (see how important it is to be up front about it? It’s the very top of the title page!)
Estimated word count.

Skip down 10 lines, then add, centered on the page:

Your title
(Skip a line)
By
(Skip a line)
Your name (or your nom de plume)

There should be NO other information on the title page in Format #1. Luxuriate in all of that lovely, lovely white space.

Why, you may be wondering, does the author’s name appear twice on the page? For two reasons: first, in case you are writing under a name other than your own, as many writers choose to do. It’s quite common for writers to use only their pseudonyms in submissions — which can cause some real confusion when a fictional person’s name appears on under the signature line on a contract.

Standard format eliminates any possible confusion by clearly delineating between the name the writer wishes to use on the title page (which appears, straightforwardly enough, under the title) and the one the writer would like to see on royalty checks (listed under the contact information).

(And no, for those of you who have been asking about it, Anne Mini is not a nom de plume, but the name on my birth certificate, believe it or not. My parents were so literarily-oriented that my father demanded to be led to a typewriter before they settled on a name, to see how each of the top contenders would look in print. The better to grace future dust jackets, my dear. And yes, there is a nonplused nurse out there somewhere who can swear that this is true.)

The second reason that the writer’s name appears twice on the title page is, as I mentioned above, to make it as easy as possible for the agent or editor to acquire the book. And that, in case you were wondering, is one reason that it is so very easy for the major US publishing houses to enforce their no-unsolicited-submissions-from-unagented-writers rule: the merest glance at the contact information will tell an editorial assistant instantly whether there is an agent involved.

Do not, under any circumstances, include a quote on the title page — and I wouldn’t recommend doing it on the first page of your manuscript, either. Many authors do this, because they have seen so many published authors use quotes at the openings of their books, to situate themselves amongst the pantheon of the published — and because, let’s face it, most of us read widely enough that we’ve collected a few pithy sayings along the way.

Trust me, the aptness of your quote selection isn’t going to wow the pros, for the very simple reason that 99.8% of them will just skip over it. They ask for submissions to read your writing, after all, not other people’s.

If you must use a quote at the opening of the book, center it on an unnumbered separate page that follows the title page. Or, better still, wait until after the book has been acquired by an editor, then have a heart-to-heart about it.

And remember, if you want to use a lyric from a song that is not yet in the public domain, it is generally the author’s responsibility to get permission to use it — and while for other writing, a quote of less than 50 consecutive words is considered fair use, ANY excerpt from an owned song usually requires specific permission, at least in North America. Contact the American Society of Composers, Authors, and Publishers (ASCAP) for assistance in making such requests.

Tomorrow, I shall go through the other title page style, which is my preferred method, the Ultra-Professional.

On a personal note, my posts will probably be shorter than usual in the weeks to come, and I may not be posting as often: I’ve recently found out that I have come down with mono, a rather nasty condition that apparently requires sleeping about twice as much as I usually do. The recovery time is rather lengthy — but I wasn’t about to abandon you all in mid-title page, was I?

So bear with me, please, if my responses are a bit slower than usual in the near future — and keep up the good work!

Posted on - 5 Comments on Guest blogger Jonathan Selwood: Offbeat or Offensive?

Guest blogger Jonathan Selwood: Offbeat or Offensive?

Hello, campers —
Anne here, bringing you your promised treat for hanging on through Book Marketing 101: a guest post from the subversively hilarious author Jonathan Selwood. Since Jonathan’s first novel, The Pinball Theory of Apocalypse, is coming out from Harper Perennial next week, I’ve asked him to share his insights on how to market offbeat fiction.

He generously agreed — and the results surpassed even my high expectations. This is one seriously creative marketer.

If anyone is qualified to enlighten us on the subject of selling controversial writing, it’s Jonathan. Check out the blurb for his book:

For years, painter Isabel Raven has made an almost-living forging Impressionist masterpieces to decorate the McMansions of the not-quite-Sotheby’s-auction rich. But when she serendipitously hits on an idea that turns her into the It Girl of the L.A. art scene, her career takes off just as the rest of her life heads south. Her personal-chef boyfriend is having a wild sexual dalliance with the teenage self-styled Latina Britney Spears. If Isabel refuses to participate in an excruciatingly humiliating ad campaign, her sociopathic art dealer is threatening to gut her like an emu. And her reclusive physicist father has conclusively proven that the end of the world is just around the corner.

Now, with the Apocalypse looming — and with only a disaffected Dutch-Eskimo billionaire philanthropist and his dissolute thirteen-year-old adopted daughter to guide her — there’s barely enough time remaining for Isabel to reexamine her fragile delusional existence…and the delusional reality of her schizophrenic native city.

Now that, my friends, is a PITCH. Take it away, Jonathan!

/j-selwoods-cover.tiff

I don’t think I’m going to shock anyone if I say that it’s difficult to market an “offbeat” novel. The truth is it’s difficult to market any novel, and the less an author’s work fits into one of the currently hot genres, the more complicated the task becomes. So how does one best go about it? I have no #%$#&@% clue. What I do know is how I’ve tried to go about it.

As a first-time novelist with a dark comedy that at least one blogger described as “stumbling drunk through a fun house,” I began my marketing endeavors by looking online to see what some of the other less mainstream authors (read: mentally ill) like myself were doing.

I soon found that the answer was not much. Since the first thing I do when I hear about a new writer is start Googling, I was baffled to find that many of my favorite writers didn’t have websites or even MySpace pages. This seemed… insane.

I knew that if my little dark comedy was going to stand out in a tabloid world glutted with photos of pantyless starlets snorting cocaine, I’d have to do more than just send out a few reviewer copies and hope for the best. I also knew that the only way to get myself to put actual effort into marketing was to break out a fifth of Old Crow and try to have fun with it.

My first step was to design a webpage. Since I wanted the same kind of control over it that I have over my writing (I’m one of those sub-clinical OCD rewriters), I decided to learn HTML and design it myself.

Was this an efficient use of my time? No. In fact, it was a ridiculously stupid use of my time. I highly don’t recommend designing your own website unless you already know how to do it. In any case, at least I ended up with something that does not remotely resemble anybody else’s website.

When it came to writing my bio, I decided to forgo the usual banal listing of my MFA degree and utterly obscure publications, and instead compete directly with all those pantyless tabloid starlets by highlighting the nude cocaine parties of my own Hollywood youth. (Note: I’ve since discovered that if you Google “nude cocaine parties,” my bio comes up number one!)

I also had yet to garner any reviews (the novel was still in the editing phase), so I posted a bunch of embarrassing photos of my friends and just made up some reviews for a Readers Like You section. Why my friends allowed me to do this is beyond me…

Once I’d wasted so much time learning HTML, I decided I might as well design some more sites. Since the title of my novel is The Pinball Theory of Apocalypse, I quickly snapped up the domain and put up a bogus site purporting to scientifically explain said “Pinball Theory of Apocalypse.”

I think my favorite part is the description of what will happen when Pluto loses its stable orbit and collides with Uranus: “Once impacted, Uranus will quickly stretch out and expand into a superheated cloud of molten rock and toxic gas large enough to engulf the entire inner solar system.”

Since the protagonist of my novel becomes LA’s “It Girl Artist” by painting replicas of classic artwork with the faces changed to celebrities, I thought I’d also use the magic of Photoshop to put up some of her artwork in a gallery site. Macaulay Culkin as Blue Boy is my favorite, but I also like Tom and Katie as American Gothic.

It was at this point that too much coffee and perhaps too little lithium salt combined to send my marketing approach off into… well, a rather bizarre direction. In the novel, my protagonist is at one point pressured by her sociopathic art dealer to do an ad campaign for the hottest new craze in plastic surgery—vaginal rejuvenation. A deranged friend of mine here in Portland suggested that I actually create a joke brochure for vaginal rejuvenation.

The idea sounded so completely wrong, that I sat down and wrote the copy for it immediately. Another friend of mine in New York was kind enough to do the design work, and within a week, I had a lovely tri-fold brochure advertising everything from “Labial Microdermabrasion” to complete “Hymenoplasties.”

I then emailed a PDF of the brochure to my editor and asked if there was any way we could send out some of the brochures with the reviewer copies.

“Wait…You want me to send out a brochure for vaginal rejuvenation along with the reviewer copies of your novel?” she asked.

“Yes.”

There was a short pause.

“I love it.” She laughed.

(Did I mention that my editor rocks?)

In any case, Harper Perennial printed up the brochures and (still trying to justify all the time I spent learning HTML) I put up the Selwood Institute website.

Now you may be wondering whether sending out a vaginal rejuvenation brochure might perhaps backfire with some of the more humor-impaired reviewers. Well, the answer is, yes, it did—in fact, I’m still getting hate email.

However, The Pinball Theory of Apocalypse is a dark comedy, and anybody without a dark sense of humor is obviously going to hate it anyway. When you write something offbeat, you shouldn’t hope to please everyone—that’s what the mild-mannered mainstream is for.

Take a writer like Charles Bukowski (not that I’m making any direct comparison between my own work and his). The fact that so many people truly hate him only makes his fans that much more fanatical. When people came to protest his readings, he would blow them kisses.

The final move in my unconventional campaign was to set up a MySpace page —which is actually pretty damn conventional these days. Not only does it give me another place to try to hook readers with my bio, but it’s given me invaluable insight into just how disturbed my potential readership is.

In other words, I’m thinking about investing in some new deadbolts and a stun gun.

I should conclude by saying that my book has yet to be released, and I have no idea whether any of these techniques will work to boost sales. What I do know is that the next time I try to get a “straight” job, I’m totally #$#%$@. Seriously, who the hell is gonna hire the “nude cocaine party” guy?

Anne again: thank you, Jonathan! If that doesn’t get all of our marketing synapses firing, nothing will. In the midst of marketing season, it’s a timely reminder that knowing who your target audience is — and isn’t — is crucial to promoting a novel at every stage.

If Jonathan’s book piqued your interest, but you live in a part of the world that might frown upon your marching into the nearest bookstore and announcing, “Give me the book by that nude cocaine party guy!” here’s a good independent bookstore that just loves to ship things discreetly in plain wrappers.

Posted on - No Comments on Book marketing 101: the pitch proper, part VII: the truth, the whole truth, and nothing but the… wait, why is that agent’s knee jerking like that?

Book marketing 101: the pitch proper, part VII: the truth, the whole truth, and nothing but the… wait, why is that agent’s knee jerking like that?

Yesterday, I tackled a reader’s question about pitching a novel that features multiple protagonists. Since I had a lot to say on the subject, I didn’t quite finish — but conveniently enough, the part I left for today dovetails nicely with a few other readers’ concerns about what should and shouldn’t make its way into the formal 2-minute pitch.

Last time, I went over a few reasons that it’s a better idea to pitch the overall story of a multiple perspective book, rather than try to replicate the various protagonists’ personal story arcs. Yes, it tends to be less confusing for the hearer this way, but there’s another very good reason not to overload the pitch with too much in-depth discussion of HOW the story is told, rather than what the story IS.

A writer has chosen the multiple POV narrative style because it fits the story she is telling, presumably, not the other way around, right? That’s the writer’s job, figuring out the most effective means of telling the tale. That doesn’t change the fact that in order for an agent to sell the book to an editor, or the editor to take the book to committee, he’s going to have to be able to summarize the story.

Writers very, very frequently forget this, but the writer is not the only one who is going to have to pitch any given book. If the story comes across as too complex to be able to boil down into terms that the agent or editor will be able to use to convince others that this book is great, your pitch may raise some red flags.

So it really does behoove you not to include every twist and turn of the storyline — or every point of view. If you really get stuck about how to tell the overarching story, you could conceivably pick one or two of the protagonists and present it as their story for pitching purposes.

“But Anne,” I hear some of you upright souls cry, “isn’t that misleading?”

Not really. Remember, the point of the pitch is NOT to distill the essence of the book: it is to get the agent or editor to ask to READ it. No one on the other side of the pitching table seriously expects to learn everything about a book in a 2-minute speech.

If they could, how much of a storyline could there possibly be? Why, in fact, would it take a whole book to tell it?

Believe me, this strategy is not going to come back and bite you later, at least not enough to fret over. After an agent or editor has heard a hundred pitches at a conference this weekend, and two hundred the weekend after that, he’s not going to say when he receives your submission, “Hey! This has 4 more characters than the author told me it did!”

I’ll get back to the desirability of telling the truth, the whole truth, and nothing but the truth a little later in this post, but for now, let’s move on to the next reader question.

Insightful long-term reader Janet asks: “What do you do when you realize that you might have to change the structure of the novel? Pitch the old way?”

I hear this question all the time during conference season, Janet, and the answer really goes back to the pervasive writerly belief I touched upon briefly above, the notion that an agent or editor is going to remember any given pitch in enough detail a month or two down the road to catch discrepancies between the pitch and the book.

Remember the concept of pitch fatigue? At a conference, the average agent or editor might be hearing as many as hundred pitches a day. Multiply that by the number of days of the conference — and multiply THAT by the number of conferences a particular agent or editor attends in a season. Not to mention the queries and submissions she sees on a daily basis.

I hate to bruise anyone’s ego, but now that you’ve done the math, how likely is it that she’s going to retain the specifics of, say, pitch #472?

The upside: you don’t really need to worry if your story changes between the time you pitch or query it and when you submit the manuscript pages. Writers rewrite and restructure their books all the time; it’s not considered particularly sinister.

That being said, your best bet in the case of a book in the throes of change is to tell the story that you feel is the most compelling. If you haven’t yet begun restructuring, it will probably be the old one, as it’s the one with which you are presumably most familiar, but if you can make a good yarn out of the changes you envision, it’s perfectly legitimate to pitch that instead. It really is up to you.

As long as the story is a grabber.

The final questions du jour, which the various askers have requested be presented anonymously, concern the ethics of not mentioning those aspects of the book one is afraid might negatively influence a pitch-hearer’s view of the book.

I refer, of course, to the book’s length and whether it is actually finished.

Let me take the second one first. There is a tacit expectation, occasionally seen in print in conference guides, that a writer will not market a novel until it is completed. This is most often heard as prevailing wisdom that you should have a full draft before you pitch, in case an agent or editor asks for the entire thing on the spot.

But as I have mentioned earlier in this series, that doesn’t happen all that often anymore. 99.9% of the time, even an agent who is extremely excited about a project will prefer that you mail it — and as those of you who have submitted before already know, it can often be months before an agent reads a requested manuscript.

Which means, in practical terms, that you need not send it right away — and that, potentially, means some time that could conceivably be used for writing. After all, if you’re going to mail it anyway…

And everyone in the industry is gone on vacation between the second week of August and after Labor Day…

And if you could really get away with sending requested materials anytime between now and Christmas…

And if they’ve asked for the first three chapters only…

Or, to put it in terms of querying: if the agencies are going to take a month to respond to my letter… and then ask for the first 50 pages…

Starting to get the picture? Naturally, I would never advise anyone to pitch a book that isn’t essentially done, but the fact is, it may well be months before the person sitting across the table from you in a pitch meeting asks to see the entire manuscript.

And you know what? You’re under no obligation to send it out instantly, even then.

Although I would not encourage any of you to join the 40% of writers who are asked to submit requested materials but never do, anyone who has ever written a novel can tell you that where writing is concerned, there is finished — as in when you’ve made it all the way through the story and typed the words THE END on the last page — and then there is done — as in when you stop tinkering with it.

Then there’s REALLY done, the point at which you have revised it so often that you have calculated the exact trajectory of the pen you will need to lob toward Manhattan to knock your agent in the head hard enough to get him to stop asking for additional changes.

And then there’s REALLY, REALLY done, when your editor has changed your title for the last time and has stopped lobbying for you to transform the liberal lesbian sister into a neo-conservative professional squash player who wrote speeches for Ronald Reagan in his spare time.

But frankly, from the point of view of the industry, no manuscript is truly finished until it is sitting on a shelf in Barnes & Noble. Until the cover is attached to the book, it is an inherently malleable thing.

The fact that everyone concerned is aware of this, I think, renders a bit of sophistry on the writer’s part over the question of whether a manuscript is completed somewhat pardonable.

This does NOT mean, however, that it is in your best interests to waltz into a pitch meeting and ANNOUNCE that the book isn’t finished yet — and because agents and editors are, as a group, perfectly aware that writers are prone to levels of tinkering that would make Dante’s inferno appear uncomplex, it’s actually not a question that gets asked much.

If you are asked? Sophistry, my dears, sophistry: “I’m not quite happy with it yet, but I’m very close.”

You are close to finishing it, aren’t you?

The question of length is a bit more tortured, as it tends to generate a stronger knee-jerk response in pitches and query letters than the question of time. At every writers’ conference I have ever attended, some stalwart soul stands up and asks how long a book is too long.

And then half the room gasps at the response.

I hesitate to give limits, for fear of triggering precisely the type of literalist angst I deplored a few days ago, but here are a few ballpark estimates. First novels tend to run in the 65,000 – 100,000 word range — or, to put it another way, roughly 250 – 400 pages. (That’s estimated word count, by the way, 250 x # of pages in Times New Roman, standard format.)

Standards do vary a bit by genre, though — check the recent offerings in yours to get a general sense.

And remember, these are general guidelines, not absolute prohibitions. Few agency screeners will toss out a book if it contains a page 401,

Do be aware, though, that after a book inches over the 125,000 word mark (500 pages, more or less), it does become substantially more expensive to bind and print. So if at all possible, you will want to stay under that benchmark.

And not just for marketing reasons, or at any rate not just to preclude the possibility of a knee-jerk response to a book’s length. If a manuscript is too long (or too short, but that is rarer since the advent of the computer), folks in the industry often have the same response as they do to a manuscript that’s not in standard format: they assume that the writer isn’t familiar with the prevailing norms.

And that, unfortunately, usually translates into the submission’s being taken less seriously.

Before any of you go running off madly to chop or extend your opus, do be aware that neither a pitcher nor a querier is under any actual obligation to state the length of the manuscript up front. I’m not recommending that you actually lie, of course — but if the question is not asked, it will not behoove you to offer the information.

Remember, part of the art of the pitch involves knowing when to shut your trap. You will not, after all, be hooked up to a lie detector throughout the course of your pitch.

(Although that would be an interesting intimidation strategy, one I have not yet seen tried on the conference circuit.)

Yes, I know, many experts will tell you that you MUST include word count in your query, but if your book is longer than expected, this is not advice that will help you, is it? Although many agents say they like to see it — for the simple reason that it makes it easier to weed out the longest and the shortest manuscripts — I’ve never yet seen a good query rejected simply because it didn’t include length information.

Whew! We covered a lot of ground today, didn’t we? Since you’ve all been so virtuous throughout this long and demanding master class on marketing, I have a great big treat for you tomorrow, my friends. Call it a reward for all of that effort over the past few weeks.

Speaking of which, keep up the good work!

Posted on - No Comments on As Gandhi famously said, there is more to life than increasing its speed

As Gandhi famously said, there is more to life than increasing its speed

Yesterday, I was discussing the actual submission packet, and I realized that I left out the rather important issue of how to pack it. The post office does in fact sell boxes the right size for manuscripts – if your local PO doesn’t, ask them to order ‘em – as do many office supply stores.

But let the buyer beware: sometimes, the ostensibly manuscript-sized boxes do not comfortably fit a stack of 8 1/2” x 11” paper. The old USPS Priority Mail boxes, provided for free, used to fit two manuscripts beautifully side-by-side, for instance, and they no longer do. Take a sheet of scratch paper with you, and double-check that it will fit in the bottom without wrinkling before you buy.

Whatever you do, though, don’t try to recycle the box your Christmas presents came in for the purpose. Present boxes tend to be too flimsy for cross-country travel. And don’t use a shipping box that a company sent you with the company logo crossed out, as that is considered rather tacky. The ones from Amazon tend to be a perfect footprint for manuscripts, I notice, but don’t yield to the temptation.

“But wait!” I hear the box-savvy cry, “those Amazon boxes are about 4 inches high, and my manuscript is about 2 inches high. Wouldn’t a box that size be too big?”

In a word, no. In general, it’s better to get a box that is a little too big than one that’s a little too small. To keep the manuscript from sliding around and getting crumpled, insert wads of bubble wrap around it. (This technique will also make a larger-sized Priority Mail box work.)

If you’ve been asked to send more than one copy of a manuscript – not all that uncommon after you’ve been picked up by an agent – insert a piece of brightly-colored paper between each copy. Just make sure it’s not construction paper, or the color will rub off on your lovely manuscripts.

I have a few more tips, but since I’m on a faux pas roll anyway, let me present the single most common mistake submitters make as one of my case studies:

Intermezzo scenario 1: After querying for months, Anita receives an e-mail from the agent of her dreams, asking to see the whole manuscript. Alternately overjoyed and petrified (a very common twin state for writers at this juncture, incidentally, although we hear only about the joy), Anita prints up her manuscript that very day. When she plunks down the hefty box and asks to overnight it, she turns pale at the price, but does pays it anyway. An anxious month of waiting later, the manuscript is returned to her, rejected.

What did Anita do wrong? Hint: what she did wrong here probably didn’t have any impact whatsoever on whether the manuscript got rejected or not.

Anita’s error was to overnight the manuscript. It was hugely expensive – and completely unnecessary. It would have gotten exactly the same read had she sent it via the much cheaper Priority Mail, or even regular mail. (Book rate is very, very slow, so I wouldn’t recommend it.)

The more interesting question here is why would Anita, or any other aspiring writer, spend money unnecessarily on postage? One of two reasons, typically. First, many writers assume – wrongly – that an overnighted package is taken more seriously in an agency’s mailroom. In their minds, the mail sorter says, “My God! This must be urgent!” and runs it directly into the agent’s office, where it is ripped open immediately and perused that very day.

Just doesn’t happen. At this point, writers have done this too often for an overnighted package to generate any enthusiasm at all at the average agency. 20 years ago, perhaps, when FedEx was the hot new thing, it might have made a difference, but now, overnight packaging is just another box.

Save yourself some dosh.

The other common reason for overnighting a manuscript is eagerness. Once the request for submission is made, the writer naturally wants everything to happen in a minute: reading, acceptance, book sale, chatting on Oprah. You know, the average trajectory for any blockbuster.

I hate to burst anyone’s bubble, but speed on the writer’s end will not make one iota of difference in how quickly a manuscript is read, or even the probability of its moldering on an agent’s desk for months. Certainly, the differential between the agent’s receiving the manuscript the next day or receiving it in the 2-3 days offered by the more reasonably priced Priority Mail will make no appreciable difference.

This is true, incidentally, even when the agent has ASKED a writer to overnight a project. Consider the plight of poor Bartholomew:

Intermezzo scenario 2: Bartholomew has just won a major category in a writing contest. During the very full pitching day that followed his win, six agents ask him to send submissions. Seeing that he was garnering a lot of interest, Brenda, the most enthusiastic of the agents, requests that Bartholomew overnight the manuscript to her, so she can respond to it right away. Being a savvy submitter, Bartholomew says yes, but submits simultaneously to all six. Within three weeks, he’s heard back from all of them; puzzlingly, Brenda is among the last to respond.

What did Bartholomew do wrong?

He said yes to an unreasonable request. Why was it unreasonable? Because in essence, the situation was no different than if Brenda had asked Bartholomew to leave the conference, jump in his car, drive three hours home to print up a copy of his manuscript for her, drive three hours back, and hand it to her. In both cases, the agent would have been asking the writer to go to unnecessary effort and expense for no reason other than her convenience. As Brenda’s subsequent behavior showed, she had no more intention of reading Bartholomew’s manuscript within the next couple of days than she did of reading it on the airplane home.

Pop quiz: why did she ask him to overnight it at all?

Give yourself full marks if you said it was to get a jump on other interested agents. Remember last week, when I mentioned that agents tend to be competitive people who value book projects in direct proportion to how many other agents are interested in them? This is one way it manifests.

Pause and consider the ramifications of this attitude for a moment. Let them ripple across your mind, like the concentric circles moving gently outward after you throw a stone into a limpid pool, rolling outward until…OH, MY GOD, WHAT DOES THIS MEAN FOR THE AVERAGE QUERY-GENERATED SUBMISSION?

Uh-huh. Explains quite a bit about why the agent who requested your first 50 pages doesn’t get back to you for two months, doesn’t it? Even though the average agent expects that the writer querying her will be simultaneously querying elsewhere, she will assume, unless you tell her otherwise, that the packet you send her is the only submission currently under any agent’s eyes.

So what’s the rush? It’s only your baby that’s sitting on the edge of her desk for weeks on end.

This is why it is ALWAYS a good idea to mention in your submission cover letter that other agents are reading it, if they are. (I would have to scold you if you lied about this, just to speed up the agent’s sense of urgency.) No need to name names: just say that other agents have requested it, and are reading it even as she holds your pages in her hot little hand.

In the scenario above, Brenda already knows that other agents are interested in Bartholomew’s work; she is hoping to snap him up first. So why didn’t she read it right away?

Give up? Well, Brenda’s goal was to get the manuscript before the other agents made offers to Bartholomew, not necessarily to make an offer before they did.

Is that a vast cloud of confusion I feel wafting from my readers’ general direction? Was that loud, guttural sound a collective “Wha–?”

Relax – it honestly does make sense, when you consider the competition amongst agents. Brenda is aware that she has not sufficiently charmed Bartholomew to induce him to submit to her exclusively; since he won the contest, she also has a pretty good reason to believe he can write. So she definitely wants to read his pages, but she will not know whether she wants to sign him until she reads his writing.

Essentially, Brenda is setting up a situation where Bartholomew will tell her if any of the OTHER agents makes an offer. By asking him to go to the extraordinary effort and expense of overnighting the manuscript to her, she has, she hoped, conveyed her enthusiasm about the book sufficiently that Bartholomew will regard her as a top prospect. Even if he gets an offer from another agent, he’s probably going to call or e-mail her to see if she’s still interested before he signs with anyone else.

If she gets such a call, Brenda’s path will be clear: if she hasn’t yet read his pages, she will ask for a few days to do so before he commits to the other agent. If she doesn’t, she will assume that there hasn’t been another offer. She can take her time and read the pages when she gets around to it.

Again, what’s the rush?

From the agent’s POV, asking a writer to overnight a manuscript is a compliment, not a directive: it’s the agent’s way of saying she’s really, really interested, not that she is going to clear her schedule tomorrow night in order to read it. And even if so, the tantalization will only be greater if she has to live through another couple of days before cloistering herself to read it.

So what should Bartholomew have done instead? The polite way to handle such a request is to say, “Wow, I’m flattered, but I’m booked up for the next few days. I can get it to you by the end of the week, though.” And then he should have Priority Mailed it.

Sound daring? Well, let me let you in on a little secret: in the industry, the party who wants a manuscript overnighted is generally the one who pays for it. After a publisher acquires your book, the house will be paying for you to ship your pages overnight if they need them that quickly, not you. So by asking the writer to pay the costs, the agent is actually stepping outside the norms.

More submission tips, and faux pas avoidance strategies, follow tomorrow. Keep up the good work!

Posted on - No Comments on Making it easier to keep your writing resolutions, Part II, or, yes, I really DO mean it, Marge

Making it easier to keep your writing resolutions, Part II, or, yes, I really DO mean it, Marge

Yesterday, I was discussing ways in which to make it easier to adhere to those New Year’s resolutions about writing more often and more productively. At the end of my day’s ramblings, I advised jump-starting your writing time by playing the same piece of music at the beginning of each writing session, to alert your body that it is time to write.

And the instant I posted the blog, I swear I heard whimpering out there. “But I don’t write to music!” the small voices said plaintively. “I find it distracting. So how do I get myself started?”

Simple. If you are a person who needs to write under conditions of complete silence, try always lighting the same type of incense or scented candle seconds before turning on the computer. Or always pull on the same pair of socks (laundering them occasionally, of course). Or pull your hair into a specific type of ponytail. Or eat a Satsuma. Or turn on that nifty light box you picked up at Ikea that makes colored patterns on the wall.

It actually does not matter what you do, as long as it is a sensual experience that occurs ONLY when you are writing – and is repeated EVERY time you sit down to write. Consistency is the key: otherwise, it isn’t going to work.

And sensual experience is the operative term here: your rational mind already knows that you want to sit down to write. These little rituals are for the benefit your subconscious, that deep, deep well where the hobgoblins of self-doubt like to hang out. No matter how much you tell them that this book needs to be written, those little demons have a comeback. But if you set up a mechanism that teaches them that regardless of how much they poke you after you’ve put on that Run-DMC CD or wafted a lily before your face, you’re going to remain sitting in front of that computer for the next couple of hours, they generally learn to get out of your way, at least for the time being.

If finding the time to write is the problem, pay attention to your normal routine for a week or ten days. Keep a written record of how you spend your time – not just the hours, but the minutes as well. This will help you gain you get a clearer idea of what is and is not immutable in your usual schedule.

Once you have a fair idea of where the time is going, deliberately break some of your major patterns, to figure out where you can squeeze in time to write. Keep records of how you spend this time, too. Switch around chores with your spouse; if you pick up the kids after school, try rearranging your carpool so you drive them there in the morning instead; it may well leave you fresher for evening writing. If you always do the dishes or laundry in the morning, do it late at night; maybe it will turn out that early morning is your prime writing time, and if so, do you really want to fill up that time with housework?

At the end of a week or ten days of seriously messing with your schedule, after your routines are good and disrupted, look back over your account of how you spent your time. What worked and what didn’t? What drove you nuts, and what seemed like a dream come true? Where could you fit in chunks of solid writing time on a regular basis?

Most importantly, did you find that any of your usual time-takers were disposable? Or might you cut back on their frequency? Chances are, you’ll find a few. Be imaginative. If no one actually needed to be hospitalized for ptomaine poisoning because you didn’t scrub down the kitchen like every other week of your adult life, for instance, could you perhaps do it only once per month?

Discuss the results with anyone who happens to be sharing your house, bed, or significant portions of your non-work time. Apart from forcing you to reexamine your habitual use of time, there’s a sneaky reason to do this: many writers are too darned nice or too indelibly responsible or just too habit-bound to expect their family members to change anything about THEIR schedules in order to make room for a loved one’s writing.

Stop blushing. You people know who you are. C’mon, admit it: deep in your hobgoblin-ridden subconscious, you think it’s selfish to ask anyone you love to make even the most minute sacrifice in order to support your life’s work.

Okay, so perhaps no one in your immediate vicinity is spontaneously offering to take a second job so you can quit yours and write full-time. Perhaps you live with people who snarl nastily if you are 45 seconds late in putting their dinners on the table. Or perhaps – and this is far and away the most common cause of the I’m-in-this-alone assumption – you have never actually asked your kith and kin to help you make time to write.

Your writing is important to you, isn’t it? Important enough that you would make sacrifices for it, right? If you suddenly decided to train for the Olympic clean-and-jerk competition, no one would expect your schedule not to rearrange itself a little. So why would writing a book dear to your soul, which is roughly as time-consuming, NOT radically affect how you spend your time?

Or – and this is the rub for a lot of people – how your household spends its time?

Let your mind reel with the possibilities for a moment. What if, say, you were no longer the household resident doing the laundry? Or your teenager cooked dinner twice per week? Or you opted out of hosting your thirty-person family’s Mardi Gras dinner this year? How much time would that free for your writing?

You deserve this time. You are not being selfish to ask for it, and it doesn’t make you a bad person. Actually, by making the effort to evaluate your shared time so carefully, you will be being considerate of other people’s needs, too, because you open up room for negotiation.

But trust me, very, very few writers have the luxury of families, roommates, or friends who spontaneously say, “You know, honey, I’ve been thinking, and you would have two and a half hours of clear time per week to work on your book if I did the grocery shopping for the next six months. Please, please let me do this for you!”

Ask.

Once people who love writers come to understand that writing isn’t a hobby or a whim, but a practice as necessary to the writer’s happiness and well-being as regular exercise, they are often surprisingly accommodating. This is not to say that they won’t kick and scream at first: they probably will. And they may well try to trespass on your time, to see if you really mean it. This is especially likely to happen if you have not yet proven by day-in, day-out effort that you are committed to taking the time to work, rather than getting distracted. If you expect your kith and kin to take your writing time seriously, you need to take it seriously, too.

And that, in case you’re wondering, is why my fiancé’s mother is absolutely petrified of me. She called once too often during my writing time — and she still has the burn marks on her ear to prove it.

Having grown up in a family of writers, I can tell you with absolute confidence: when intensive writing schedules work, it’s because EVERYONE in the household is actively cooperating to make that happen, starting in babyhood. A professional writer’s kid learns to go to sleep by the sound of typing (and actually, the sound of a manual typewriter still makes me groggy, speaking of conditioned reflexes), and to this day, I seldom raise my voice above quiet conversational level, lest there be someone writing in the next room. It’s habit, like everything else.

Yes, it is hard to change ongoing patterns — but in the middle of a major, editor-induced revision, I would be the last person on earth to tell you that being a writer is easy. But think about it: if I had not put down my wee foot years ago and said, “Look, if you love me, you’re going to need to change a few things to accommodate my writing,” and didn’t keep stomping that foot to make sure it happened, what kind of a fix would I be in now? The day you suddenly receive the edits that are going to take you three weeks of 16-hour days to finish is NOT the best time to say for the first time, “Um, honey, I think we need to talk.”

Selfish? Maybe, but I think not. And you know what? I’ve made dinner a grand total of once in the last two weeks, and my revision is proceeding right on schedule. And no one, with the possible exception of my prospective mother-in-law, seems to think this makes me a bad person. And she’s getting over it.

Ask for some help. And keep up the good work!

Posted on - 4 Comments on Getting the feedback you need, Part VIII: eliciting the specifics

Getting the feedback you need, Part VIII: eliciting the specifics

As my ongoing holiday gift to you, my readers, I have been running a series about how to get the most from non-professional feedback – which, let’s face it, is the vast majority of the substantive feedback aspiring writers get. As those of you who have queried or submitted are already aware, the agent or editor who gives concrete feedback to a rejected manuscript is rapidly growing as extinct as a bespectacled dodo speaking Latin and writing in cuneiform on the walls of a pyramid.

Sad, but true, alas, and thus it’s not the most efficient use of your energies to resent an obviously form rejection when it is sent to you. But how on earth is a writer to know what needs to be changed (other than the current super-tightness of the fiction market, which is making agents all over Manhattan yank wee hairs out of their already-troubled scalps) before a book looks yummy to the folks in the industry?

You could, of course, always pay a freelance editor to run through your work with a fine-toothed hacksaw, but most aspiring writers are reluctant to shell out the dosh for this service. After all, pretty much everyone who has had the self-discipline to write an entire book did so while living on the hope of other people paying to read it; to most writers, the prospect of paying a reader to struggle through their prose is pretty distasteful.

And even though I make a hefty chunk of my living being paid to do precisely that, I’m going to be honest with you here: most editors at major publishing houses, when asked at conferences if getting professional help is necessary, will get downright huffy at the notion. Good writers, they will tell you, need no such help.

This sounds very noble, doesn’t it? Until the 50th time you hear this exchange, when it dawns upon you that perhaps these editors hear the question as a critique of their ilk’s propensity to perform line editing, rather than as evidence of a writer trying to figure out how to navigate the publishing world. (Editors get cranky at the mention of the fact that they do a whole lot of things other than edit these days.) Oh, and their definition of a good writer is someone who never makes grammatical or spelling mistakes, is intimately familiar with the strictures of standard format, has a metronome implanted in her brain so that pacing is always absolutely even, has never written a bad sentence, and plots like a horror film director.

In short, the writer they have in mind when they give the advice has an internal editor powerful enough to run Random House. For those of us who have not yet had Toni Morrison surgically implanted in our brains, blue pencil in microscopic hand, an extra pair of eyes can be very helpful.

However, if you are not getting feedback from someone who is being paid to do it (i.e., an agent, editor, writing teacher, or freelance editor), or members of a writing group with experience working on your type of book, or a writer in your chosen genre – which is to say, if you are like 99% of feedback-seekers in North America – then you are almost certainly going to be seeking feedback from first readers who have no previous experience in manuscript critique. When the writer does not set out ground rules to guide inexperienced first readers, trouble often ensues.

All of which is a long-winded way of introducing the single best thing you can do to head off problems before they start — Tip #11: Give your first readers written directions for feedback.

Ideally, these directions will include a list of specific questions you would like answered about the reading experience. Providing a brief list of written questions may seem a bit pushy at first, but believe me, if your reader finds herself floundering for something to say, she will be immensely grateful that you gave her some advance guidance. And you, in turn, are far more likely to receive the kind of feedback most helpful to you than if you remain politely mum.

Coming up with specific questions will also force you to figure out what you in fact do want from your first readers. You may discover that you actually do not want feedback; maybe you want support instead. Maybe you want recognition from your kith and kin that you have completed a project as major as a book. If so, it is important to recognize your desires before you hear any critique from your first readers – if you were seeking praise, and your reader thought you were looking for constructive criticism, both you and your reader will end up unhappy.

Bringing your expectations into sync will substantially raise the probability of the exchange being positive for everyone concerned – as long as you are honest with yourself about what you really want and set realistic goals. Hint: “I want for Daddy to say for the first time in my life that he’s proud of me” might not be the best reason to hand dear old Dad your manuscript. But “I want the experience of my work being read closely by someone I know is not going to say anything harsh afterward” is every bit as praiseworthy a goal as “I want someone to tell me how to make this book marketable.”

The trick lies in figuring out precisely what you want, finding a person who can deliver it, and asking directly to receive it. And if that sounds like sex-column advice to you, well, there’s a reason for that: everyone is looking for something slightly different, so the more straightforwardly you can describe your desired outcome, the more likely you are to get what you really want.

I cannot emphasize too much that it is PERFECTLY legitimate to decide that you actually do not want dead-honest critique, IF your first readers that in advance. If upon mature reflection you realize that you want to show your work to your kith and kin in order to gain gentle feedback in a supportive environment (rather than in a cut-throat professional forum, where your feelings will not be spared at all), that’s a laudable goal — as long as neither you nor your first readers EXPECT you to derive specific, informative revision feedback from the experience. “Don’t worry about proofreading, Sis,” you can say. “I have other readers who can give me technical feedback. Just enjoy.”

If you want to be a professional writer, however, you will eventually need to harden yourself to feedback; the rather commonly-held notion that really GOOD writing never gets criticized is a myth. Not only does professional writing routinely get ripped apart and sewn back together (ask anyone who has ever written a newspaper article), but even amongst excellent editors and publishing higher-ups, there will always be honest differences of opinion about how a book should run.

So the sooner you can get accustomed to taking critique in a constructive spirit, the better. And the happier you will be on that dark day when an editor who has already purchased your manuscript says, “You know, I don’t like your villain. Take him out, and have the revision to me by the end of next week,” or “You know, I think your characters’ ethnicity is a distraction. Instead of Chinese-Americans from San Francisco, could they be Irish-Americans from Boston?” or “Oh, your protagonist’s lesbian sister? Change her to a Republican brother.”

You think these examples are jokes? Would you like me to introduce you to the writers who heard them first-hand? Would you care to know which one I saw on a major publishing house’s letterhead within the last three months?

Yes, good critique can be invaluable to clarifying fuzzy places in the book, but in terms of your entire career, it’s helpful to think of non-professional feedback as spring training for when you’re playing in the big leagues. While you are testing your throwing arm with the non-professional catchers, you will get better practice take the time to set out exactly the questions you want your first readers to have in mind while they read.

Okay, so maybe that wasn’t the best analogy. If you were trying to completely rewrite a book at an editor’s behest by the end of next week, your analogy-construction skills might be a trifle warped from overuse, too. The fact remains, you will get better feedback with a written list of questions than without it.

Do I hear some disgruntled murmuring out there? “Whoa, there, baby,” I know some of you will say. (And just whom do you think you are calling baby?) “I won’t get to set up guidelines for readers who buy my book after it is published. What’s wrong with just letting my first readers pretend to be those book-buyers, so I can work with their completely spontaneous reactions?”

Pretty smart question, cupcake, and one that richly deserves an answer – in fact, one with many parts. In the first place, buyers in bookstores will not know you personally. Their reactions, unless they happen to meet you at a book signing or write reader reviews on Amazon or someplace similar, will forever remain a mystery to you.

Your first readers, on the other hand, do know you, and presumably will be interacting with you in future social situations. They will probably want to be considerate of your feelings – which automatically renders giving honest critique even of excellent writing much harder for them. That’s going to kill pretty much all of the spontaneity of their reactions right off the bat.

Second, when a non-professional reader is, as I have been pointing out, doing the writer a great big favor. Good first readers are charming, generous people who deserve every piece of assistance a writer can give them; it is only fair to let them know in advance what kind of critique you are hoping to see.

Third, and perhaps most importantly, the response of readers who buy your book will come after it is too late for you to revise it. By contrast, your first readers are giving you feedback early enough in the process to influence the book before it goes to press, and generally before it is seen by agents or editors. The better their feedback is, the easier it is for you to incorporate – and the more specific your questions can be at the outset of the reading process, the more likely you are to receive great, useable feedback.

Tomorrow, I shall wrap up this series. In the meantime, it’s a brand-new year: why not celebrate by backing up your documents onto a Greatest Hits of 2006 disk? Or at least back it up to your iPod?

Oh, and keep up the good work!

Posted on - 3 Comments on Getting the feedback you need, Part VI: the trouble with Gladioli

Getting the feedback you need, Part VI: the trouble with Gladioli

Yesterday, when I was discussing the desirability of setting time limits for your first readers, I heard some chuckles of recognition out there, from those of you who have been down this road before. But are those of you who have never solicited non-professional feedback outside a writing group starting to wonder why I am advising building as many fail-safes into the exchange as one might expect in a nuclear test facility?

In a word: experience.

For a non-writer (or for a not-very experienced-writer, even), being handed a manuscript and asked for feedback can be awfully intimidating. Yet in a publishing environment where agents and editors simply do not have the time to give in-depth (or often even single-line) responses to queries, writers hit up their friends. Friends who all too often are too polite to say no or, heaven help us, think that giving feedback on a manuscript-in-progress is a jaunty, light-hearted, casual affair, as simple and easy as reading a book on a beach.

A sharp learning curve awaits them. Imagine their surprise when they start reading, and learn that you expect them not to be passive consumers of prose, but active participants in the creative process. Imagine their surprise when they are asked not just to identify what they dislike about the book, but also to come up with suggestions about what they’d like better. Imagine their surprise, in short, when they learn that it’s actual work.

Hey, there’s a reason I get paid for doing it.

Writers tend to complain about the feedback they get from kind souls decent enough to donate their time to feedback, but let’s pause for a moment and think about the position of a friend impressed into first reader duty. Chances are, this friend (I’ll call her Gladys because it looks good in print) committed herself to reading the manuscript without quite realizing the gravity of the offer — or perhaps not even that she’d made a promise at all.

A heads-up to all of you: from a non-writer’s POV, “Oh, I’d love to read your work sometime” is generally NOT an actual invitation to share a manuscript; for most people, it’s just a polite thing to say. Among ordinary mortals, a conversational “I can’t wait to read it!” may most safely be translated as “I’m trying to be supportive of you,” “I’m looking forward to your being famous, so I can say I knew you when,” and/or “I have no idea what I should say to an aspiring writer,” rather than as, “I am willing to donate hours and hours of my time to helping you succeed.”

This is why, in case you were wondering, the Gladyses of the world (Gladioli?) are so often nonplused when a writer to whom they have expressed such overtly welcoming sentiments actually shows up on their doorsteps, manuscript in hand. Poor Gladys was just trying to be nice.

For the sake of Gladys and every kind soul like her, adhere to Tip #10: Make sure IN ADVANCE that your first readers fully understand what you expect them to do — and that it involves significantly more effort than merely reading a book.

Why? Well, 99% of casual offerers have absolutely no idea what to do with a manuscript when it is handed to them. Gladys is generally dismayed when someone takes her up on her request. Like most people, dear Gladys did not have a very good time in school, and you have just handed her a major reading comprehension assignment; in a flash, you have become her hated 8th-grade English teacher, the one who used to throw his keys at kids who walked in late.

It’s not that she doesn’t WANT to help. But in her sinking heart, she is afraid of the book report she is going to have to give at the end of the process.

So what does Gladys do? Typically, she doesn’t read the book at all. Or she launches eagerly into it, reading perhaps ten or fifteen pages, then gets sidetracked by the phone ringing or piled-up laundry or the need to go to work. Remember, our Gladys isn’t a writer, so she does not have much experience in wresting precious minutes of concentration time out of a busy day. So she sets it aside, in anticipation of the day when she can devote unbroken time to it.

Unfortunately for writers everywhere, very few people lead lives so calm that a week of nothing to do suddenly opens up for their lowest-priority projects.

However good her intentions may have been at first, somehow the book does fall to her lowest priority — and, like the writer who keeps telling himself that he can only work if he has an entire day (or week or month) free, our well-meaning Gladys wakes up in six months astonished to find that she hasn’t made significant inroads on her task.

Hands up, everyone who has ever been the writer in this situation.

I once had a first reader who BEGGED for weeks on end to read a manuscript of mine. Six nail-gnawing months later, I asked for it back, even if she hadn’t read it. As it turned out, she hadn’t, but she had positively filled the margins of Ch. 1 with glowing praise, concluding with, “You couldn’t PAY me to stop reading now!”

She apparently stopped reading three pages later. “I liked it so much,” she reported, “that I wanted to wait until I had time to enjoy it.”

Gladys intends to get back to it, she really does, but my goodness, when is she going to find the time? It’s not as though a manuscript is bound, like a book, rendering it easy to tote around and read in spare moments. Over time, she tends to start to resent the task — NO MATTER HOW GOOD THE BOOK MAY ACTUALLY BE. Most often, this resentment manifests in holding on to your manuscript indefinitely.

Maddening, isn’t it? We expect our friends to devour our books, relish them, and call us in the dead of night to say that it’s the best book they’ve ever read. C’mon, admit it: in the depths of our dark little souls, we long for positive reinforcement. If we approach our work professionally, we also yearn for our first readers to make the two or three constructive suggestions that will lift our books from good to superlative.

And if we’re conscientious members of writing communities, many of us put substantial effort into providing precisely that kind of feedback. Like most freelance editors, my earliest editorial work was unpaid. The moment at which I knew I should be doing it professionally was, in fact, when I was doing a favor for a friend. A good novelist, my friend was living the writer’s nightmare: after having taken her book through a couple of solid drafts, an editor at a major house had dropped a raft of professional-level feedback — which is to say, a ruthless, take-no-prisoners critique — on her, feedback that, if followed to the letter, would necessitate axing significant proportions of the book and trashing her primary storyline.

Naturally, she called me in tears. I was an excellent choice: I had read the latest draft, and the one before it, and was able to produce practical suggestions on the spot. If she began the story at a different juncture, I pointed out, and rearranged certain other elements, her plot could still work.

There was a long minute of silence on the other end of the phone when I’d finished talking. “My God,” she whispered, “that could work.” And it did; the editor bought the book shortly thereafter.

This, if we’re honest about it, is what we want our first readers to provide. Since I had been giving feedback on novels since I was a bucktoothed kid in braids, I was able to come up with answers — but is it really fair to ask someone who has never pieced a plot together to pull off a similar feat?

No wonder poor Gladys feels put on the spot. Her writer friend’s expectations of her are pretty high. And by the time the writer has become impatient enough to ask where the heck the feedback is, she is not only dealing with her guilt over having procrastinated, but also with the additional trauma of an angry friend.

Yes, I said ANGRY. While most of us are astonishingly patient with agents and editors who do not respond to queries or hold on to manuscripts that they’ve asked to see for months at a time, we’re seldom as patient with our first readers, are we? The writer too timid to call an agent who’s had a requested three chapters for a year will often go ballistic at the friend who’s had the same pages for a third of that time. Odd, considering that the agent is being paid to read manuscripts, and the friend isn’t, but that’s the way we feel.

Once the situation has gone this far, it’s quite hard to fix it without generating resentment on both sides. The only way to get out of it gracefully is to call the remiss Gladys (or send her an e-mail, if you’re afraid that you’ll yell at her) BEFORE you have lost your temper completely and ask for the manuscript back. Politely.

Ignore her protests that she is really intending to get to it soon, honest, because she won’t. Cast your request as having nothing to do with her: “I’d love to hear what you have to say, but manuscripts are actually pretty expensive to produce, and I’ve just found the perfect person to give me feedback on it. Would you mind if I saved a little money by passing your copy on to him?”

This may sound a bit nasty, an example of patented Pacific Northwest passive-aggression, but believe me, it’s less confrontational than almost anything else you could say. Just accept that Gladys had no idea how much time it would take, and move on.

And just say no the next time she offers. (As. astonishingly, the Gladioli of our lives often do. They must be insulating their attics with their hapless friends’ unread manuscripts.) Tell her that you’ve decided to rely on professional feedback this time around.

Whatever you do, don’t sit around and seethe in silence. Say something, and don’t let it wait too long. If you do not take action, Gladys will eventually have to come up with a strategy to deal with her obligation — and what she comes up with may not be very pleasant for you.

Often, Gladioli will turn their not having realized that reading a book draft is a serious time commitment into a critique of the unread book:

“Well, I would have read it, but it was too long.”

“I was really into it, but then a plot twist I didn’t like came in, and I just couldn’t go on.”

“I liked it, but it didn’t move fast enough.”

These all might be legitimate criticisms from someone who has actually read the manuscript, but from a non-finisher, they should be disregarded. They are excuses, not serious critique. Please do not allow such statements to hurt your feelings, because they are not really about the book — they are about the reader’s resentment of the feedback process.

When you hear this type of critique used as an excuse for not reading, thank Gladys profusely, as if she has just given the Platonic piece of feedback – and get the manuscript back from her as soon as humanly possible. Tell her that you know in your heart she is right, and you don’t her to read another word until you’ve had time to revise. Then rush out and find another first reader.

“My secret, if I must reveal it,” quoth the illustrious Alexis de Tocqueville, “is to flatter their vanity while disregarding their advice.”

Is this starting to make you fear ever handing your manuscript to another human being at all? Never fear — tomorrow, I shall talk about how to deal with a Gladys situation that has already extended past the friendship-threatening point, and give you some tips about how to plan in advance to avoid its ever getting there.

In the meantime, do any of you have a Gladys story? If so, why not post a comment, so those new to the situation won’t feel so alone? And, of course, keep up the good work!

P.S.: Hey, those of you looking for a crash course in publishing: journalist, novelist, and old college buddy of mine Sophfronia Scott has just come out with THE BOOK SISTAH’S 21-STEP GUIDE TO WRITING, PUBLISHING & MARKETING YOUR BOOK, available on her website, The Book Sistah. If you’d like a foretaste of her advice style, check out her blog on the writing life.

Posted on - No Comments on Getting the feedback you need — and deserve

Getting the feedback you need — and deserve

Given that from now until after the last New Year’s hangover has receded into memory is a publishing world dead zone, a time of internal reassessment when query letters are seldom read, to be followed by the annual avalanche of New Year’s resolution query letters in January, now is a lovely time to take a break from querying. It’s a great time to be revising your own work with an eye to sending it out afresh to agents, editors, and conferences, to clear it of those little gaffes that make you smack yourself in the head when you catch them AFTER the submission’s in the mail.

It’s revision time, boys and girls.

This, I know, will make some of my long-term readers giggle. When, you may well be wondering, does Anne think it ISN’T a good time to revise a manuscript? Or, at the very least, to scan it for common mistakes and deviations from standard format?

Yes, yes, I am the high priestess of manuscript perfection, but as I find it a trifle difficult to believe that anyone who has been reading this blog for a while isn’t aware by now WHY I preach that particular gospel, I shan’t explain again. But I shall reiterate: it is absolutely vital to clear your manuscript (and query letter, and synopsis) of spelling and grammatical errors, pronto.

In this effort, DO NOT rely upon your word processing program’s spelling and grammar checker. As any professional editor will tell you, they tend to be rife with technical errors — mine, for instance, regularly tells me to use the wrong form of there, their, and they’re — and it’s far too easy for a slip of the mouse to convince your dictionary to accept “caseless” when you mean “ceaseless.”

Spell check, by all means, but I implore you, do not let that be your only means of proofreading. There is no substitute for the good ol’ human eye running down a printed page of text for catching errors.

Why not proof on your computer monitor? Because, as any editor will happily tell you, the screen is not the best place to proofread, even if you read every syllable aloud (which I recommend, particularly for novels that contain quite a bit of dialogue). It’s just too easy for the eyes and the brain to blur momentarily in the editing process, making you skip an error.

Yes, even if you have a simply massive computer screen — this is an instance where size truly doesn’t matter. Since I edit professionally, I have a monitor that could easily balance a small litter of puppies on it. But I ALWAYS use hard copy for a final edit, both for my work and for my clients’. As my downstairs neighbor would, I’m sure, be overjoyed to tell you, if a deadline is close, I’m going to be sitting in my library, reading the relevant manuscript in its entirety, in hard copy, out loud.

I’m funny that way.

After you have proofed and poked the slower movements of your text, I STRONGLY urge you to have at least one third party reader take a gander at the text. It is NOT the best idea in the world to be the only eyes who see your work before it lands on an agent’s or editor’s desk. Gaining some outside perspective, via a trustworthy first reader, has many benefits — most notably, good pre-submission feedback can enable you to weed out the rookie mistakes that tend to result in automatic turndowns from professionals. Like misspelling your own name or address on the title page — which happens more than you might think.

Hey, people are in a hurry.

Other than the simple fact that other eyes are more likely to catch mistakes than you are the 147th time you read a text, there is another reason that you should run your work by another human being before you submit them. I tremble to report this, but it is very, very common for writers to send off the first chapter or three of their novels WITHOUT EVER HAVING ANYONE ELSE READ THEM. The result: for many writers, the agent’s feedback is the first time many writers EVER get an outside opinion of their work.

And, as those of you who followed me through the November list of rejection reasons know, that feedback is usually either minimal or non-existent. Not, in any case, feedback that’s likely to help a writer improve his work before the next round of submissions.

Select wisely your first reader wisely, preferably another writer, rather than a friend, lover, or — sacre bleu! — a family member. Long-term readers, chant it along with me now: the input of your best friend, your mother, your siblings, and/or your lover (s), however charming it may be, is unlikely to yield the kind of concrete, tangible feedback every writer needs.

No offense to your kith and kin, but it’s true. Ties of affection do not necessarily good readers make.

Since holiday time is notorious for prompting one’s relatives to ask, “So, dear, how’s your writing coming? Published anything yet?” I thought this might be a good moment to remind you of this unfortunate fact. The closer the tie, the lower the objectivity — and no, smart people are not exempt from this rule. Even if your mother runs a major publishing house for a living, your brother is a high-flying agent, and your lover reviews major novelists regularly for THE WASHINGTON POST, they are unlikely to have the perspective necessary to give you objective feedback.

Nor should they have to, really. It’s their job to make you feel better about yourself — or to make you feel worse about yourself, depending upon your taste in relationships and familial patterns.

So when your Aunt Gladys says she’d just LOVE your manuscript (and trust me, at some point, she will; everyone likes the idea of getting a free advance peek at the next big bestseller), I give you my full permission to use me as your excuse for saying no. Do it politely, of course: “I’m sorry, but I’ve been advised by a professional editor that until I find an agent, I need to limit myself to objective readers,” or “I’d love to, Aunt Gladys, but I have a writing group for feedback — what I need you for is support!” tends to go over MUCH better than, “What, are you just trying to get out of buying a copy of the book?”

And for those of you who already have agents: break yourself of the habit NOW of promising free copies of your future books to your kith and kin. Since authors now receive so few copies — and are often expected to use those for promotion — it’s really, really common for the writer to end up having to BUY those promised freebies to distribute.

Get Aunt Gladys used to the idea that supporting you means being willing to shell out hard cash for your book. Promise to sign it for her instead.

But I digress. If you haven’t shown your writing to another trustworthy soul — be it through sharing it with a writers’ group, workshopping it, having it edited professionally, or asking a great reader whom you know will tell you the absolute truth — you haven’t gotten an adequate level of objective feedback. I know it seems as though I’m harping on this point, but I regularly meet aspiring writers who have sent out what they thought was beautifully-polished work to an agent without having run it by anyone else — only to be devastated to realize that the manuscript contained some very basic mistake that objective eyes would have caught easily.

Trust me, wailing, “But my husband/wife/second cousin just loved it!” will not help you at that juncture.

And emotionally, what are you doing when you send out virgin material to a stranger who, after all, has the institutional ability to change your life by bringing your book to publication? It’s the equivalent of bypassing everyone you know in getting an opinion on your fancy new hairdo and going straight to the head of a modeling agency. Professionals have no reason to pull their punches; if a publishing professional does take the time to critique your work, the criticism comes absolutely unvarnished. Even when rejection is tactful, naturally, with the stakes so high for the author, any negative criticism feels like being whacked on the head with a great big rock.

I’m trying to save you some headaches here.

But even as I write this, I know there are some ultra-shy or ultra-independent Emily Dickinson types out there who prefer to write in absolute solitude — then cast their work upon the world, to make its way as best it can on its own merits. No matter what I say, I know you hardy souls would rather be drawn and quartered than to join a writers’ group, wouldn’t you? You are going to persist in deciding that you, and only you, are the best judge of when your work is finished.

And maybe you are right.

I am not saying that a writer can’t be a good judge of her own work — she can, if she has a good eye, and sufficient time to gain perspective on it. I would be the last person to trot out that tired old axiom about killing your darlings; hands up, everyone who has attended a writers’ workshop and seen a promising piece that needed work darling-chopped into a piece of consistent mediocrity. CONSIDERING killing your pet phrases is often good advice, but for a writer with talent, the writer’s pet phrases are often genuinely the best part of the work.

However, until you get an objective opinion, you cannot know for sure how good your own eye is — and isn’t it just a trifle masochistic to use your big shot at catching an agent’s attention as your litmus test for whether you are right about your own editing skills? Even if you find only one person whom you can trust to tell you the absolute truth, your writing will benefit from your bravery if you ask for honestly locally first.

Ideally, you would run your submission materials past your writing group, or a freelance editor familiar with your genre, or a published writer IN YOUR GENRE. (No matter how good a poet is, her advice on your nonfiction tome on house-building is unlikely to be very market-savvy, unless she happens to read a lot of house-building books.) However, not all of us have those kinds of connections or resources. Professional editing, after all, isn’t particularly cheap, nor are the writing conferences where you are likely to meet writers in your field. (And even then, it’s considered pretty darned rude for an aspiring writer to walk up to a total stranger, however famous, and hand him a manuscript for critique. As in any relationship, there are social niceties to be observed first.)

In a pinch, you can always pick the most voracious reader you know or the person so proud of her English skills that she regularly corrects people in conversation. My litmus test is whether the potential reader knows the difference between “farther” and “further” — yes, they actually mean different things, technically — and uses “momentarily” in its proper form, which is almost never heard in spoken English anymore. (Poor momentarily has been so abused that some benighted dictionary editors now define it both as “for a moment” — its time-honored meaning — AND “in a moment,” as we so often hear on airplanes: “We will be airborne momentarily…” Trust me, you wouldn’t want to be in a plane that was only momentarily airborne… unless you have a serious death wish.)

In tomorrow’s post, I shall talk about strategies for getting the kind of good, solid feedback you need without treating your first readers like mere service-providers. (If you want to do this without engendering social obligations, you really should be working with a paid professional freelancer, rather than your friends.) Until then, keep up the good work!

Posted on - 1 Comment on Eye on the prize: living with feedback

Eye on the prize: living with feedback

I missed posting yesterday, because I was so busy getting my computer up and running again. Lots of programs to be reinstalled, iTunes to download (again! They change the program fundamentally every 20 minutes or so, apparently), and of course, backed-up documents to re-install. Because I am positively religious about making back-ups, I lost only about 4 days’ worth of work; phew!

And because I haven’t nagged you about it in a week or so: when’s the last time YOU backed up your writing projects?

I have also been letting some editorial feedback sink in: an editor at a publishing house has asked for a second round of revisions, some of which, at least at first glance, appear to contradict the last set of revision requests. Naturally, I’ll make the revisions, but I’ve learned from long experience to let them float around in my consciousness for a while before I head back to the manuscript. Much better to get the inevitable period of post-feedback grumpiness out of one’s system before rolling up the sleeves, I find.

Why is this a good idea? Well, a writer’s first response to critique tends to be emotional, rather than practical. Understandable, certainly, the need to trouble the air with bootless cries of, “Why does no one understand me?” for a day or two, but while in that neighbor-disturbing state, it’s hard to see the manuscript in question as a product to be marketed, rather than one’s baby who has just been attacked on the playground by a great, big, blue-pencil-wielding bully. And one does definitely need to think clearly and strategically in order to turn a manuscript around quickly.

Say, by Epiphany.

Naturally, that’s a bit of an exaggeration: I could probably get away with taking 3 weeks to rearrange the book completely, rather than 2.

Shocked? Don’t be: I really haven’t been kidding all this time about the wait-wait-wait-wait-read-I NEED IT NOW-wait-wait-REVISE THIS AND OVERNIGHT IT! rhythm of the publishing industry. Writers often panic at the wrong points — thinking, for instance, that they have to get requested materials out the door within a week of receiving the request, because that agent or editor is holding his breath, waiting for it.

Just so you know, there is no case on record of an agent being carted off to a hospital due to having turned blue in such a case.

The British comedy team of French & Saunders does a wonderful sketch, a scene between an author and her editor. They’re negotiating when the author needs to produce particular parts of the manuscript (“I could give you the first letter by the end of the year.” “Only a letter?” “Well, it would be a capital letter…”), and the editor is becoming increasingly agitated. At the end of the scene, she confesses that the book in question is their only book on contract, and the staff at her publishing house have absolutely nothing to do until the author turns in the manuscript.

You may laugh, but actually, this isn’t all that far from how many submitting authors think about agencies — or how many agented writers think of publishing houses, for that matter. It’s hard for even very experienced writers not to expect a more or less instantaneous response to their submissions, as if the agent or editor did not have any other projects. But realistically, they do.

This is not to say that it isn’t important that you meet your deadlines, of course, and naturally, you will want to get your requested materials in before you fade completely from living memory. But over the course of my writing and freelance editing careers, I have spoken with thousands of writers in I-must-get-this-out-the-door-now frenzies, and in the vast majority of cases, it’s the writer who has set the stress-inducing deadline — not the agent, not the editor. You may think that you have to revise your entire book in two weeks, because you received a letter asking to see the rest of your manuscript, but the fact is, if you send it in three or six, that’s within the same ballpark, as far as the industry is concerned.

And that’s why, in case you’re wondering, folks in the industry consider a 3+ month response time on a submitted manuscript acceptable. Particularly on novels. Their rationale is that, no matter how talented a writer is, or how marketable a story may be, the average reader is not on tenterhooks, refusing to buy any other novels until that writer’s comes out.

Go ahead, be appalled by this attitude. But you must admit, it does explain a lot about how agents and editors treat aspiring writers.

Although we writers seldom admit it in public, deep down, most of us do like to believe that there are people out there, bless them, who will rush out to buy our books simply because WE have written them, not because they contain information that the reader wants or a style the reader finds appealing. “My God!” our ideal readers cry. “I hadn’t known it, but I have been searching for this authorial voice all of my life!”

One of the cruelest awakenings most good writers have when they first start sending their work out to agents is the cold realization that in fact, the agency is not being overrun by editors clamoring specifically for their books’ particular prose stylings or wryly unusual worldviews. Nor are there necessarily already-established market niches for every well-written book.

How a writer deals with this first significant disappointment — whether she takes it as a challenge to refine her work, her pitch, and her bag of writer’s tools instantly, curls up in a ball and never sends anything out again, or chooses a path somewhere in between — is, although hidden from the world, one of the best indicators of future writing success. Because the ones who are willing to acknowledge that writing isn’t just self-expression, but also a business, stand a better chance of ultimately being able to tailor their work to an agent or editor’s liking.

I don’t mean to say that you will be best served by pretending that rejection does not hurt — it does. But hurt can lead to reevaluation, and reevaluation can lead to the breaking of bad habits. Not to mention toughening you up for the sterling moment when your agent tells you that five of the first ten editors who read your book ALMOST bought it, and the rest hated it.

The farther along you get in your writing career, the bigger the slap-in-your-face realizations become. (Imagine being the first runner-up for the Pulitzer Prize!) The earlier in your journey that you learn to accept rejection as a learning experience, the better off you will be later on.

Or, to put it in terms of me, me, me, if I hadn’t spent years developing revision, editing, and speed-writing skills, I would just have to throw up my hands right now in despair at meeting me very un-imaginary deadline. I hadn’t trained my kith and kin to respect the value of my work to me enough to expect that I would disappear into a revision frenzy at times like this, even with Christmas so few days away, everyone concerned would be far unhappier at the moment. And if I hadn’t schooled myself in recovering from the shock of critique rapidly, so I could get to work rationally and well, my book would be toast right now.

I did not acquire these skills overnight. In fact, if I’m honest, I have to report that I am still abjectly furious about the first high-handed editorial change anyone ever made to my work.

I was ten years old, and as crossing guard of the year, I had been selected to write and give a thank-you speech at the annual luncheon honoring parent volunteers at my elementary school. (Actually, they’ve never asked the crossing guard of the year to give the speech before or since, so my appointment to this coveted post may well have had more to do with my already fairly well-established writing abilities than with my whistle-blowing acumen.) I wrote the speech, a rather florid little number jam-packed with superlatives, and submitted it to my teacher and the principal for approval.

On the day before I was to give it, the manuscript was returned to me, unwisely marked with red pen at the end. If I close my eyes, I can still picture it: my teacher and principal had conspired to change, “We send you much love and many kisses” to “We send you mucho love and kisses.”

Instantly, I set up the time-honored writer’s howl of protest. “It’s stupid!” I cried. “And it isn’t grammatically correct in either English or Spanish!”
For the record, the average fifth-grade teacher does not like to be told that her students have a better grasp of grammar than she does. Even when it’s true. Perhaps even especially when it’s true. “It’s cuter that way, dear,” she assured me. “Everyone will love it.”

This was my first experience with editorial obtuseness toward authorial feelings, so I actually said what all of us think when we’re edited badly: “I don’t care if they love it. I’m afraid that they’re going to think that I wrote it wrong!”

I was loudly and harshly overruled, and the bad edit stayed. My teacher watched me like a lynx in the hours leading up to the speech, muttering threats under her breath as she led me up to the microphone, lest I revert to the pre-edited, grammatically-correct version.

Much to my astonishment, the adults in the room did burst into loud guffaws when I said the dreaded line in her version. It brought down the house. My teacher, mirabile dictu, had been right about what my target market wanted: a little girl in braids, spouting grammatical incorrectness. Who knew?

If you’re reading this, Mrs. Strong, I still think you were wrong. I was more than cute enough to have pulled off correct grammar.

I did, however, learn two valuable lessons that have served me well throughout my subsequent writing career. First, when people who are bigger and more powerful than you are decide to be wrong, they can generally get away with it. From schoolhouse to publishing house, I have found this to be consistently true.

Second, most of the time, when you make a small mistake, readers do not generally howl down the house or toss the publication straight into the fireplace. As my long-ago ballet teacher was fond of saying, the audience doesn’t know the steps; it’s your style that they notice, not your technical perfection.

The latter may seem like an odd observation to those of you who have spent months reading my repeated exhortations to make your submissions to editors and agents letter-perfect, but it is nonetheless true. The readers who are out there waiting to buy your books are not going to hold a few stray editor-induced lapses against you; everybody knows that the writer doesn’t do the final proofreading on a piece.

While it’s always annoying and hurtful to have your words changed before your eyes, chances are, the changes you are being asked to make will not brand the whole work as illiterate, or destroy your hard-won style. Relax a little, and realize that your agent and/or editor are, in schoolyard terms, far bigger than you are.

How I responded to that first editorial jab — with an initial fight, a begrudging acceptance of the inevitable, a workmanlike willingness to make the best of bad advice, and apparently, decades of residual resentment — has been, I must confess, absolutely indicative of how I respond today. I have been able to professionalize my behavior, but in my heart, I am still that irritated ten-year-old whenever I see the swipe of an editorial pen.

Ask me in thirty years what I was asked to change in my novel today; I’ll probably be able to tell you. But I will make the changes.

Mucho love and kisses, everyone, and keep up the good work!

Posted on - No Comments on And this above all things: label your book correctly

And this above all things: label your book correctly

Last week, I talked a good deal about the risks that writers of literary fiction and others who play with the standard structures and usages of the language take in submitting their unusual work to agencies and editors. While I’m on the subject, this is probably a good time to revisit a very common writerly prejudice about literary fiction. To whit:

It is commonly believed that all good writing is literary, and that referring to one’s own work as literary is synonymous with saying that it is well written. Neither of these propositions is true.

Literary fiction is a marketing category, just as fantasy or historical romance are marketing categories. It refers to the 3-4% of the fiction market designed to be read by readers with college educations (or at any rate, large vocabularies), a high tolerance for introspection, and no inherent distrust of high falutin’ punctuation frills like the semicolon. The beauty of the writing is a major part of the point of the book, and character development trumps plot, generally speaking.

So when a writer walks up to an agent or editor at a conference and says something like, “It’s a thriller, but it’s written like literary fiction,” it does not translate as, “Gee, this is a really well-written thriller,” but as, “This writer doesn’t know the market.” It’s almost as great a faux pas as when an author speaks of his own work as a “fiction novel” (all novels are fictional) or “a nonfiction memoir” (all memoirs are nonfiction). It’s an admission that the writer isn’t very familiar with the lingo of the trade.

And we all know how fond agents and editors are of explaining the nuances of the industry to up-and-coming writers.

But sounding like a neophyte is not the only reason to avoid muddying your category distinction by adding the literary label as if it were the Good Housekeeping Seal of Approval. Why, the average agent will think upon being told that a genre work is literary, doesn’t this writer write in the language of his chosen genre? Every genre has its handful of conventions; is this writer saying that he’s simply decided to ignore them? Why write in a genre, if you’re not going to write in the genre’s style? And why am I asking myself this string of rhetorical questions, instead of listening to the pitch this writer is giving or paying attention to the query in front of me?

See the problem? Calling non-literary work literary sounds a bit sheepish, as if you were saying that given your druthers, you would be writing literary fiction instead of what you have in fact written. If you want to write literary fiction, fine: I hope you win a Nobel Prize. However, if you write in a genre, you should be proud of the fact, not apologetic — if not for your own sake, then for the sake of the impression you will make when you pitch it. Think about it: is someone who has devoted her life to the promotion of science fiction and fantasy going to THANK you for indirectly casting aspersions on the writing typical of that genre? There’s a lot of beautifully-written SF and fantasy out there — it’s just written within the confines of the genre.

So the quicker you can shake the unfortunately pervasive rumor that a genre label automatically translates in professional minds into writing less polished than other fiction, the better. No, no, no: genre distinctions, like book categories, are indicators of where a book will sit in a bookstore; they’re not value judgments. Simple logic would dictate that an agent who is looking for psychological thrillers is far more likely to ask to see your manuscript if you label it PSYCHOLOGICAL THRILLER than just as FICTION. And an agent interested in psychological thrillers will not even sniff at a book labeled LITERARY FICTION.

This is not to say that agents do not sometimes tag their clients’ work with, “but it reads like literary fiction” or “it’s on the mainstream-literary cusp,” if they feel this is a selling point for a particular book. But remember those signs on roller coasters that say, “You must be this tall to ride the Ultra-Mega Flume of Doom,” that made you so angry as a kid? In the industry, there are invisible signs reading, “You must be with this important an agency to blur publishing categories.”

Really. Just as editors are conditioned to regard an author who calls twice per week to talk about promotional opportunities a pest, but an author whose agent calls just as often with exactly the same information a joy, they respond better to certain phrases when agents say them.

During the big-break-seeking period of a writer’s career, the more accurately a book is labeled, the more likely it is to catch the eye of an agent or editor who honestly wants to snap up that kind of book. Think of it as a professional courtesy: hyper-specific category labels are a shortcut that enables them to weed out pitches outside their areas almost instantly; that, in case you were wondering, is why agents like to be told the category in the first paragraph of the query letter. It saves them scads of time if you tell them instantly whether your book is a hardboiled mystery or a caper mystery: if it isn’t the variety they are looking for today, they can reject it almost immediately.

Think of it as your little Christmas present to them. And to yourself: why waste your already-overburdened time catering to someone who doesn’t handle what you write?

I learned the hard way just how category-minded folks in the industry can be. I write mainstream fiction and memoir, but I once had the misfortune to be assigned for a conference critique to an editor who did not handle either. I was disappointed, of course, but I am a great believer in trying to turn these conference matching accidents into learning opportunities. So, gritting my teeth like a nice girl, I listened patiently to what he had to say about the first chapter of my novel.

What he had to say, unsurprisingly, was that while he found the writing excellent, he would advise that I change the protagonist from a woman to a man, strip away most of the supporting characters, and begin the novel with a conflict that occurred two-thirds of the way through the book, the fall of the Soviet Union. “Then,” he said, beaming at me with what I’m sure he thought was avuncular encouragement, “you’ll have a thriller we can market, dear. I’d been happy to take another look at it then.”

Perhaps I had overdone the politeness bit; I hate it when total strangers call me dear. I’m not THAT cute, I tell you. “But it’s not a thriller.”

He could not have looked more appalled if I had suddenly pulled a switchblade on him. “Then why are you talking to me?” he huffed, and hied himself to the bar for what I believe was yet another double Scotch.

In retrospect, I can certainly understand his annoyance: if I had been even vaguely interested in writing thrillers, his advice would have been manna from heaven, and I should have been droolingly grateful for it. I would have fallen all over myself to thank him for his 20-minute discourse about how people who read thrillers (mostly men) dislike female protagonists, particularly ones who (like my protagonist) are well educated. The lady with the Ph.D. usually does not live beyond the first act of a thriller, he told me, so yours truly is going to keep her pretty little head sporting its doctoral tam in another genre. Dear.

I learned something very important from this exchange: specialists in the publishing biz are extremely book-category myopic; the thriller editor and I could not have had less to say to each other if he had been speaking Urdu and I Swedish. To his mind, every way in which my work deviated from what he wanted to publish was a black mark against my novel. Books outside a publishing professional’s area of expertise might as well be poorly written; in his mind, no other kinds of books are marketable.

Just in case you think that I’ve just been being governessy in urging you again and again to be as polite as possible to EVERYONE you meet at ANY writers’ conference: that near-sighted editor is now a high mucky-muck at the publishing house that later bought my memoir — which, I can’t resist telling you, covers in part my years teaching in a university. Chalk one up for the educated girls. But isn’t it lucky that I didn’t smack him in his condescending mouth all those years ago?

So label your work with absolute clarity, and revel in your category affiliation. Think about it: would Luke Skywalker have been able to use the Force effectively in a mainstream romantic comedy? No: the light sabers shine brightest in the science fiction realm.

In other words, to thine own genre be true; if you’re good at what you do, there’s no need it tart your work up with extravagant claims. Let your excellent writing speak for itself. And keep up the good work!

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Conference-gleaned wisdom, Part XI: More technicalities

My flight has been delayed for an hour (due to leprechauns? Wing demons? The flight crew’s suddenly having been spirited off to Oz? No explanation appears to be forthcoming), so I am taking advantage of the unexpected time to write to you. Now that all of my liquid possessions are safely trapped in the now-mandatory clear plastic bags (since airline security is now apparently being handled by the Glad corporation), my feet are clad in seasonally-inappropriate shoes (because heaven forfend one should hold up the security line to deal with anything with laces), and having successfully wrestled with the question of whether to check the 50-year-old phone I needed to bring along for my interview (don’t ask) or carry it on, I am happy to use my remaining time in limbo to revisit more of the Idol rejection reasons (see my post of October 31).

By the way, I’ve been doing the dialogue experiment I suggested to you yesterday here in the airport, and I was mistaken in telling you that 99.9% of overheard conversations would not work in print. Based on today’s sample, I radically overestimated how much would be useable.

Which brings me to #32 on the Idol list, real-life incidents are not always believable on paper. I’ve blogged about this fairly recently (see my post for September 6, for instance, and a series in the second week of October), so I’m not going to dwell too long upon why any writer who includes a true incident within a fictional story needs to make ABSOLUTELY certain that the importation is integrated seamlessly into the novel. Or do more than nudge you gently about making sure that the narrative in including such incidents is not biased to the point that it will tip the reader off that this IS a real-life event. I’m not even going to remind you that, generally speaking, for such importations to work, the author needs to do quite a bit of character development for the real characters — which most real-character importers neglect to do, because they, after all, know precisely who they mean.

No, today, I’m going to concentrate on the other side of including the real, the way in which the Idol panelists used it: the phenomenon of including references to current events, pop culture references, etc. in a novel. The advice that utilizing such elements dates your work is older than the typewriter: Louisa May Alcott was warned to be wary about having characters go off to the Civil War, in fact, on the theory that it would be hard for readers born after it to relate to her characters.

Many, many writers forget just how long it takes a book to move from its author’s hands to a shelf in a bookstore: longer than a Congressional term of office, typically, not counting the time it takes to find an agent. Typically, an agent will ask a just-signed author to make revisions upon the book before sending it out, a process that, depending upon the author’s other commitments — like work, sleep, giving birth to quintuplets, what have you — might take a year or more. Then the agent sends out the book to editors, either singly or in a mass submission, and again, months may pass before they say yea or nay. This part of the process can be lengthy.

Even after an editor falls in love with a book, pushes it through the requisite editorial meetings, and makes an offer, it is extraordinarily rare for a book to hit the shelves less than a year after the contract is signed. Often, it is longer.

Think how dated a pop culture reference might become in that time. Believe me, agents and editors are VERY aware of just how quickly zeitgeist elements can fade — so seeing them in a manuscript sends up a barrage of warning flares. (Yes, even references to September 11th.)

About five years ago, I was asked to edit a tarot-for-beginners book. I have to say, I was a trifle reluctant to do it, even before I read it, because frankly, there are a LOT of books out there on the tarot, so the author was shooting for an already glutted market niche. (If memory serves, tarot books were at the time on the Idiot’s Guide to Getting Published list of books NOT to write.) So this book was heading for agents and editors with one strike already against it.

The second strike was a superabundance of references to the TV shows of the year 2001. In an effort to be hip, its author had chosen to use characters on the then-popular HBO show SEX & THE CITY to illustrate certain points. “In five years,” I said, “this will make your book obsolete. Could you use less time-bound examples?”

The author’s response can only be characterized as pouting. “But the show’s so popular! Everyone knows who these characters are!”

She stuck to her guns so thoroughly that I eventually declined to edit the book; I referred her elsewhere, and eventually, about a year and a half later, she managed to land an agent, who did manage, within the course of another year, to sell the book to a small publisher. The book came out at almost exactly the time as SEX & THE CITY went off the air.

The book did not see a second printing.

My point is, be careful about incorporating current events, especially political ones. Yes, I know: you can’t walk into a bookstore without seeing scads and scads of NF books on current events. Take a gander at the author bios of these books: overwhelmingly, current events books are written by journalists and the professors whom they interview. It is extraordinarily difficult to find a publisher for such a book unless the writer has a significant platform. Being President of Pakistan, for instance, or reporting on Hurricane Katrina for CNN.

One last point about pop or political culture references: if you do include them, double-check to make sure that you’ve spelled all of the names correctly. This is a mistake I see constantly as a contest judge, and it’s usually enough to knock an entry out of finalist consideration, believe it or not. Seriously. I once saw a quite-good memoir dunned for referring to a rap band as Run-DMV.

Half of you didn’t laugh at that, right? That joke would have slayed ’em in 1995. See what I mean about how fast pop culture references get dated?

Okay, my plane has finally arrived, so I am going to sign off now. Happy trails, everyone, and keep up the good work!

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Conference-gleaned wisdom, Part II: why are those first readings so harsh, anyway?

Are you recovered yet from the trauma of yesterday’s post? It honestly is jarring to step into an agent’s shoes, even for a couple of hours: theirs is a significant responsibility, one that tends to incline even the nicest person to peevishness. I’m going to talk about this responsibility today, because if you are going to use yesterday’s list of general rejection reasons fruitfully to improve your chances of submission success, you are going to need to understand why an industry ostensibly devoted to bringing the best writing to the reading public runs on knee-jerk first reactions to the first paragraphs of submissions.

In the old days, when editors would routinely take on writers of promise and work with them on a line-by-line basis to make their first books better, agents often signed writers whose voices they liked but whose presentation was less than perfect, or whose plots needed polishing, and send out their work. Now that agents are expected to screen out all but the most polished books before the editorial submission stage, the agents don’t have the luxury of falling in love (the way they usually put it, incidentally) with books as often as they used to be able to do. At least, not the ones who want to stay in business.

Now, the first book is starting on a higher diving board — and instead of the agent’s signing a writer just after she has started to climb, the author is practically at the top before the agent commits to walking the plank with her. Yet, as we’ve discussed here before, most of the rhetoric of the industry still implies that all a writer needs to be is talented to succeed.

That’s just not true. A writer needs to be brave, too, and willing to revise her work again and again until it’s so good that it’s quality is self-evident, even on the first page. It’s a tall order.

Before you start getting angry with agents for this situation, take a moment to consider submission from the editor’s perspective, because they have had a lot to do with creating the agents’ reject-all-we-can mindset. Even with the agencies screening out 98% of submissions, the average editor at a major house will still receive 4-6 new manuscripts per day. To put these numbers in perspective, at most of the major houses, thi is as many projects as any given editor takes on in a YEAR.

So they, too, are looking to cull radically. For this reason, generally, even after they’ve listened to an agent’s pitch for a book and decided whether they are interested in the premise or not, they do not read the manuscript until after it has passed through at least one level of editorial assistant screenings.

What does this mean, in practical terms? Basically, before the editor will read it, your book will be handed to someone who has, just like an agency screener, been handed a list of criteria. This person has two jobs: to write a summary review of the book, for the editor’s perusal, and to weed out as many submissions as humanly possible.

The quickest way to do that, of course, is to stop reading as soon as a red flag pops up.

See why those first few pages are important?

So at this point, your book’s fate relies not so much upon YOUR writing as upon the editorial assistant’s. Scary, no? If that review is positive, AND if the book fits into the publishing house’s notions of what it wants to be offering a year from now, the editor will read it. Before he lugs it home on the subway, however, the editor usually glances through the first few pages in order to try to weed it out of consideration.

Again, see why an agent might want those first few pages to be perfect?

“Wait a minute,” I hear some of you out there saying. “Why home? Isn’t reading my submission the editor’s job?”

Well, yes, technically, but as editors are fond of telling anyone who will listen, their days are a lot fuller than they used to be. A whole lot of meetings, for instance. So for manuscripts they have not yet accepted, or writers not yet signed, their reading time tends to be limited to a few stray moments throughout the day — and whatever time they can snatch during evenings and weekends. And since he can take on only a few projects per year — and those he will need to fight for in editorial meetings — he, too, will be reading in the hope of finding an excuse to say no.

Think about this for a moment, to understand just how much an editor has to like those first few pages to take it home. A manuscript read at home will competing for the reader’s time and attention with any or all of the following: the reader’s spouse or partner, if any; the reader’s kids, if any; going to the gym; giving birth; AMERICAN IDOL; following current events; taking mambo lessons; trying to talk his best friend through a particularly horrible break-up; his own particularly horrible break-up; Jon Stewart on THE DAILY SHOW; grocery shopping; a teething infant; a date with someone who acts like a teething infant; personal hygiene, and voting in local, state, and national elections.

Just between ourselves, I don’t think any of us should be surprised that when our manuscripts have been sitting in editorial limbo for a month; we should be surprised that it gets read in under a year.

Which is, again a good reason to make decisions very quickly. In the long run, a snap decision saves time. However, it may take them a long while to find a moment in which to make that snap decision.

So when an agent is seeing your submission for the first time, she is not merely thinking about whether your book is well-written; she is thinking about whether it is nay-saying-proof, whether it is interesting enough to compete with the ideal editor’s children, etc. She will only take on a project if she is confident will survive all the way through an honestly brutal submission process.

And that, my friends, is what the over-used rejection letter phrase “I just didn’t fall in love with this book” actually means. It is an admission that the agent does not think a particular book will run the nay-saying gauntlet successfully. Whereas statements like Nos. 72-74 from yesterday’s list (“It just didn’t work for me,” “It didn’t do anything for me,” and “I like this, but I don’t know what to do with it.”) translate into an admission that the agent isn’t so enthusiastic about the project that she is willing to help you make it strong enough to survive.

It does require a significant commitment of time and energy from the agent, because she is often doing part of what the editor used to do: telling the author what needs to be done to the book to make it marketable. Most of the time, the editors do not give specific line feedback to writers, even after they acquire a book. Instead, they write brief, general editorial memos, usually about 4 pages to cover an entire book.

Not precisely the writer’s fantasy of a close working relationship with a sympathetic editor, is it?

As anyone who has ever heard an editor speak at a conference can tell you, editors are more than a little defensive about how the industry has changed. They DO still edit, they insist — but what they are talking about, usually, is that brief editorial memo, not wrestling over problematic paragraphs with the author until they sing. It really miffs them to be told that the former is not the common conception of what editing is, though, so I wouldn’t advise bringing it up.

If you will pardon my jumping around from conference class to conference class a little, I think the “How to Make Your Editor Happy” list Kristen Weber of the New American Library (NAL) gave at the recent Flathead conference only goes to underscore this point. Here are the six dos and don’ts she identified for being the author the editors like:

1. Don’t make excuses about missing a deadline; just say when it will be there. Really, the editor has enough to do not to be waiting with bated breath for your revision. (This is her justification, mind you, not mine.)

2. Send all of your questions in a single e-mail, rather than sending them in a flurry was they occur to you. Better yet, ask your agent to answer them first.

3. Don’t panic if you don’t hear back from an editor within a reasonable length of time. They have a lot to do.

4. Don’t try to talk with your editor about how your book is doing on Amazon. (According to her, those numbers don’t really matter — which is a trifle odd, since online sales make up about 20% of the market now.)

5. Don’t ask why your book is not getting the same promotion, advance, etc. as another similar book.

6. Read Publishers Weekly or Publishers Marketplace, so you understand how the industry works and how often the decision-makers change jobs.

She did mention a seventh point, but it was not on her list per se: go ahead and make all the changes the editor asks you to make, because they know the market better than you do.

That’s it.

I think this list is admirable as an indicator of how the industry has changed, because of what it does not contain: any injunction that the writer would, say, take criticism well, or be able to incorporate it promptly. Or that the writer be committed to promoting the book. Or even that the writer would be good about adhering to deadlines. All of these requests are, essentially, pleas that the writer would not take up any more of the editor’s time than is absolutely unavoidable.

Because, you see, the editor is really, really busy. Blame his ever-expanding job description.

With such expectations, it might occur to you: so who does the author ask when, say, it’s been four months since the editor got her manuscript? Her agent, that’s who.

Blame HER ever-expanding job description.

Tomorrow, I shall dive a bit more into the nitty-gritty of the rejection reasons from the Idol session. In the meantime, pat yourself on the back for being brave enough to want to submit your work under these conditions, and keep up the good work!

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Assumptions, assumptions, part III: editorial suggestions

Those of you who read yesterday’s post may well be wondering: why did the shipping-box/manuscript analogy spring to mind right now, while in mid-revision on my novel? Well, it’s never a good idea to be TOO specific about deals before they go though, so let’s just posit a hypothetical situation and analyze that. (And fair warning: this post will make a LOT more sense, I suspect, if you have already read Assumptions, Assumptions, Part II.)

Let’s say an editor at a house-that-shall-remain-nameless-until-it-makes-an-offer has asked a novelist to change a book in certain very specific ways before they will proffer a deal. Let’s assume further that the vast majority of these, shall we say, strongly suggested changes are fine, perfectly sensible, and even praiseworthy. Paragons of feedback, they are. A couple, however, while not precisely things that the book’s protagonist would never do, are conceptually problematic.

So much so that I believe I can derive a general revision axiom from it: NEVER assume that an editor who is interested in your book will necessarily know much about its subject matter. Especially if it’s fiction. You honestly do need to explain yourself in a submission, EVEN IF YOUR TARGET MARKET IS A GROUP OF PEOPLE WHO WILL ALREADY BE FAMILIAR WITH YOUR SUBJECT MATTER.

Why? Because even if you’re writing for experts, unless you are dealing with a publishing house that specializes in your particular field, your submission will probably not be landing on the desk of an editor with your target reader’s background. In fact — and I tremble to bring this up, but often it’s true — your book may actually be the editor’s introduction to your particular slice of your subject.

Counterintuitive, isn’t it? You’d expect an editor who specialized in gardening books to know his way around a potting shed, wouldn’t you? And it would make sense that if an editor was going through a spate of acquiring books about Paris, she would have a pretty good grasp of how the Metro works, whose picture is on French money, etc.

However, editors at the major publishing houses, like agents, can no longer afford to be quite the specialists that they once were. Take a look at the average editor’s last few years of acquisitions, and the breadth of subject matter may astonish you. Even within books on a particular subject, there may still be quite a range: Lonely Planet Savannah, Charleston & the Carolina Coast and MIDNIGHT IN THE GARDEN OF GOOD AND EVIL were both NF books set in Georgia, after all.

Among fiction editors, subject matter breadth is generally even more extreme: the same editor, Anika Streitfeld of MacAdam/Cage (at the time; now she’s at Random House — remember how I told you people move around a LOT in this industry?) acquired THE TIME TRAVELER’S WIFE and THE MADHOUSE MEMOIR OF MARY TODD LINCOLN. In the same year.

So just because an editor likes your novel, it does not necessarily follow that she will have a background in its underlying subject matter. They are generalists, even if they deal in only one genre — and this can be problematic at submission time.

Although most of us novelists harbor a secret belief that the writing is actually what our books are about, and folks in the industry make a fairly sharp distinction between character-driven and plot-driven novels, the vast majority of fiction is about SOMETHING other than the relationships between its characters. If your protagonist is a coal miner, for instance, coal mining is obviously going to play a fairly significant role in the book, right? (In fact, in a character-driven novel, background tends to be more important than in a plot-driven book.)

If the acquiring editor had no prior experience with this underlying something, or is prey to misconceptions about it, you and she may well have different ideas about how that something should be treated. Which would present a fairly considerable field of potential conflict between the editor and the author.

At our hypothetical author’s stage of the process — requested revisions with an eye to an eventual acquisition — there is no conflict per se, for the exceedingly simple reason that one of the things an editor buys with a publishing contract is the right to speak with the author directly. In the buying stages, everything goes through the agent.

So at this point, 100% of the author’s information about the changes that this editor — whom, lest we forget, the author has never met, and thus whose personal tastes she does not know, beyond the fact that the editor likes the author’s writing — wants come from an extremely flattering 2-page editorial memo and such snippets of the author’s agent’s discussions with her (also flattering) as have been passed on.

In other words, the agent opened the box, took a look at the contents, and successfully pitched it to the editor. The editor, in turn, rummaged through the contents and liked what she saw but, not knowing the sender, relied upon what her life experience told her about certain aspects of the book should play out. She did want the wineglasses, but she thought perhaps the stems should be shortened and the bowl made shallower: basically, she wanted to drink white wine out of glasses that were designed for red.

Which, naturally, is a prospect that would make a giver who, say, grew up near a winery blanch.

However, in this kind of offer — that is, where the author is expected to revise first and get paid later, as opposed to the kind offer that comes with competitive bidding, where changes are generally made AFTER the publishing contract is signed — the author really had only two options here, to make the requested changes or to take the book elsewhere.

Almost everyone, as you might well imagine, opts for making the changes. Even when some of those changes are primarily to cater to an incorrect notion of a phenomenon described in the book. And this might mean, for instance, having to come up with a new way to approach a protagonist’s medical condition, a spin that will conform more closely with the editor’s ideas about it. So in the interests of verisimilitude, the hapless author may well be reduced to bugging specialists thither and yon, trying to come up with a compromise pathology.

All part of the biz, my friends, in this kind of situation. The moral of the story, I think, is multifold. First, the box had better be packaged right, or it’s not going to get in the front door. Second, publishing types, agents and editors in particular, do not see the contents of the box as set in stone until it is actually set in print. In their eyes, a manuscript is always ripe for revision until they like what they see without reservations.

Which is not, to put it as gently as possible, how we writers tend to view our own work. But to succeed in the publishing world, it is very helpful to know that our views on the subject are not universally shared, any more than each of our backgrounds or knowledge set.

Cultivate flexibility, my friends, so you are ready to rise to such challenges! And, as always, keep up the good work!

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Assumptions, assumptions, part II: the importance of packaging

I begin today with a parable. And I’d advise getting comfortable for the telling, my friends: it’s gonna be a lengthy one.

A package appeared on my doorstep the other day. Now, the fact that someone had left me a present was not in itself that astonishing — after all, it was my birthday (many thanks to those of you who wrote in with felicitations!). What WAS strange was that this gift was wrapped in generic plain newspaper (the funnies, admittedly, but still, it was pouring that day) and was signed, in a handwriting I did not recognize, from “Your Secret Pal.”

I understand that the Department of Homeland Security frowns upon such lighthearted pranks. I’m quite sure that they’re looking for my college Secret Santa now (although, because it was Harvard, he was actually called — and I swear that I’m not making this up — Furtive Non-Denominational Gift Giver).

I was a trifle nonplused, of course, but that did not stop me from opening the box. Not everyone would have opened an unidentified box, though (see earlier comment about Homeland Security). Years ago, I mailed a set of tiki god party lights (I know, they sound tacky, but oh, they nearly brought a tear to the eye, I assure you) to my brother, via a shipping service that favored a generic shipping label whose return address gave no indication whatsoever who had actually, you know, instigated the mailing. So my brother, not the world’s most trusting soul on a good day, and moreover a doctor whose practice was located quite close to a clinic that catered to the reproductive freedoms of its clientele (if you catch my drift) immediately decided that it was a bomb and took it straight to the police department.

The nice police officer took it away and handed it to the bomb squad, which in such a small town probably consisted of an X-acto knife, a curious secretary, and a drug-sniffing dog named Rover. A few minutes later, he returned, the open package in his arms. “It appears to be a present, sir,” he told my brother, straight-faced. “I hope you’re fond of tiki gods.”

With this in mind, I tore my birthday box open. It contained a box of quite nice gargantuan wineglasses, honestly a bit big for anything but the meatiest Bordeaux or Cabernet Franc (hey, I grew up upstairs from a winery, so I know these things), but great for housing a mango mousse with rhubarb swirls. If one’s tastes ran in that direction.

For days, I obsessed about to whom to send a thank-you card. Not to boast, but I don’t suffer from a shortage of pals fond of a joke — or, for that matter, pals confident enough in their own uniqueness to believe that their handwriting would be instantly recognizable. (This seems to be a local phenomenon, as nearly as I can tell: for those of you who don’t live in the Pacific Northwest, it’s not all that unusual for telephone callers in these parts not to identify themselves at the beginning of calls they’ve initiated to friends. I’m constantly having to ask, after a gigantically friendly greeting, “And WHO is this, please?”) I compared notes, asked friends leading questions, racked my doorstep for clues: I was a regular Perry Mason.

Four days later, I received a call from my godmother. Better mannered than most, she identified herself, at least well enough that I knew who she was: “It’s moi, darlinki. Did you find my present?” She was flabbergasted that I hadn’t identified the giver instantly, because she had just assumed that she had, at some point in our 40-year acquaintance, happened to mention that one of the most cherished rituals of her childhood had been that an old jazz musician friend of the family would leave presents “from your secret pal” every birthday.

I will swear on a stack of anything you like that I had never heard that story before.

What does this have to do with the fine art of revision, you ask? Quite a lot, actually: the package is a metaphor for how editors view a new author’s manuscript submission to a publishing house. (And you thought I didn’t have a point!) Unless that box is packaged properly, in exactly the way the recipient expects tiki god party lights to arrive wrapped, the box might never make it past the doorstep.

In other words, it would behoove you to adhere to standard formatting.

Second, most editors — as a matter of policy at the big houses, in fact — are like my brother: they would vastly prefer that someone else open a mysterious package first, please, to tell them whether it is something they would like to have or something awful. And that, in a nutshell, is why publishing houses favor agented work. The agent opens the package, assesses its value, and wheedles the editor into taking a look at the pre-screened contents.

The package left by my godmother, on the other hand, is like the manuscript I mentioned yesterday, the one that assumes that the reader is going to cotton to a shared worldview, lexicon, knowledge base, etc. And, admittedly, had I known about the secretive jazz player, I probably would have caught on immediately to the joke and known who sent it. But, like most editors at most publishing houses, I didn’t know enough about either the package or its sender before I opened it to understand the logic of the giver.

With a birthday present, such misunderstandings are easily remedied, of course. With a book submission, they generally end in rejection. Yes, even if the writing is sterling and the plot thrilling: never forget that a publishing house, like an agency, is not a monolithic entity housed by robots with identical tastes, but rather by people with individual ones.

So package your work with care, my friends, and make your work as accessible as possible by providing any and all necessary background, preferably in an entertaining manner. Tomorrow, I’ll move on to what this might look like in practical terms. In the meantime, keep up the good work!