Posted on - 2 Comments on Juggling multiple protagonists, part VII: describing your book well is a matter of focus

Juggling multiple protagonists, part VII: describing your book well is a matter of focus

leaves in bird feeder

Sorry about the odd timing of my posts this week, campers — a nasty, lingering migraine leapt through my studio’s window and gobbled up a couple of days. I emerged only long enough yesterday to announce the Author! Author!/WHISPER Great First Page Made Even Better Contest, then crawl back into the dark cave under my blankets.

Just in case my brain-befogged state rendered the rules less than perfectly clear, what YA author Phoebe Kitanidis and I are inviting the Author! Author! community to do is submit the actual first page of your manuscripts, in precisely the format you would send to an agent who requested pages. Phoebe and I will critique the lucky winners’ first pages in a future blog post.

In other words: if you’d like to know what Millicent the agency screener would say about your first page before you send it to her, this contest would be a great opportunity.

Let’s get back to business. In my last post in this series, we discussed . Regardless of whether you chose to emphasize only one of the characters’ storylines or tell the story of the novel, not of each protagonist, I encouraged you to emphasize the most original parts of your story.

That’s not a bad rule of thumb for writing a query for any manuscript, by the way, regardless of your voice choices within it. Since agents tend to specialize in just a few book categories, Millicent sees a whole lot of queries promoting rather similar-sounding stories — or so they start to seem to her, after she’s read 20,000 of them. The more unexpected details you can work into that descriptive paragraph, then, the more likely your query is to cause her to exclaim, “Hey, I want to read this manuscript — it sounds fresh.”

I also suggested that attempting to summarize the entire plot of a 400-page manuscript in a scant paragraph is a Herculean task for even a single-protagonist novel; trying to pull it off for a seven-protagonist novel is akin to the labors of Sisyphus. For those of you not up on your Greek mythology, he’s the guy the gods condemned to roll a giant rock up a steep hill, only to have it keep rolling back down again, for all eternity.

Which I’m guessing sounds like a lighthearted romp in the park to those of you who have spent months trying to concoct an effective query letter or pitch for a multiple-protagonist novel.

Instead of continuing to push that boulder up the hill, why not borrow a page from Scheherazade’s book, and leave some of the story to Millicent’s imagination? After all, as we’ve discussed, all a successful query or pitch really has to do is show Millie an interesting protagonist(s) in an interesting situation(s), right?

Or, to put it in terms that would be easier to describe in a hurry, a good query or pitch introduces the player(s), their goal(s), and the barrier(s) to achieving them. Like every page of a strong manuscript, the descriptive paragraph should contain conflict.

You wouldn’t want Millicent to dismiss your query as offering her a book about a passive protagonist, would you?

As I’ve been typing those last few paragraphs, I could hear the trees outside my window buffeted by some pretty massive gusty collective sighs. I understand: many, if not most, of you multiple-perspective lovers feel — and with good reason — that how you have chosen to tell your characters’ stories is as integral to your book as the stories themselves. Necessarily, the reader’s experience of the story is going to be inextricably tied up with how it is written.

But that doesn’t mean that this information is going to be helpful to your query or pitch, in practical terms.

Remember, neither the descriptive paragraph in a query or a two-minute pitch is intended to be a substitute for reading the manuscript in question. Their sole purpose is to get Millicent or the agent to whom you are pitching to ask to read it.

So it honestly is not in your interest to give away too much of the story, or even to talk too much about all of the nifty narrative tricks you’ve worked into the text. Let all that come as a pleasant surprise. Instead, try regarding your descriptive paragraph or pitch as an opportunity to demonstrate how well you can tell a story — and a fresh one at that.

Part of it, anyway.

How does one decide which part? You’re the one who understands your storyline well enough to divide it up into multiple perspectives — you tell me.

The cedar tree in my yard is still bending with the force of those sighs, I notice. “Okay,” the sighers concede reluctantly, “I can sort of see why I might need to lighten my storyline a bit in order to query or pitch it, if we want to reduce the discussion to mere marketing terms. But I still don’t understand why simplifying my extraordinarily complex plot would help my query or pitch. From where I’m standing, its complexity is its main selling point. Wouldn’t narrowing the focus of my description just make it sound, well, simple?”

Well, there’s are a couple of practical reasons narrowing the focus usually helps — and then there’s a different kind of practical reason. Let’s take the most straightforward one first.

From a query-reader or pitch-hearer’s point of view, once more than a couple of characters have been introduced within the first couple of sentences, new names tend to blur together like extras in a movie, unless the description makes it absolutely clear how they are all tied together. Typically, therefore, Millicent will assume that the first mentioned by name is the protagonist.

So if you started to describe a multiple protagonist novel on pure plot — “Melissa is dealing with trying to run a one-room schoolhouse in Morocco, while Harold is coping with the perils of window-washing in Manhattan, and Yvonne is braving the Arctic tundra…” — even the most open-minded agent or editor is likely to zone out on everybody but Melissa. There’s just too much to remember.

And if remembering three names in the course of a two-minute pitch doesn’t strike you as a heavy intellectual burden, please see my earlier post on pitch fatigue. Even the most hardened Millicent is likely to start to experience plot blurring after a few hours of screening.

It’s easy to forget that yours is almost certainly not the only query or pitch that agent has seen or heard within the last 24 hours, isn’t it, even if you’re not trying to explain a book that has several protagonists? Often, pitchers of multiple-protagonist novels will make an even more serious mistake than overloading their elevator speeches with names — they will frequently begin by saying, “Okay, so there are 18 protagonists…”

Whoa there, Sparky. Did anyone ask about your perspective choices? So why present them as the most important single fact about your novel?

I mean, you could conceivably pitch Barbara Kingsolver’s multiple-narrator THE POISONWOOD BIBLE as:

A missionary takes his five daughters and one wife to the middle of Africa. Once they manage to carve out a make-do existence in a culture that none of them really understand, what little security the daughters know is ripped from them, first by their father’s decreasing connection with reality, then by revolution.

That isn’t a bad summary of the plot, but it doesn’t really give much of a feel for the book, does it? The story is told from the perspectives of the various daughters, mostly, who really could not agree on less and who have very different means of expressing themselves.

And that, really, is the charm of the book. But if you’ll take a gander at Ms. Kingsolver’s website, you’ll see that even she (or, more likely, her publicist) doesn’t mention the number of narrators until she’s already set up the premise.

Any guesses why?

Okay, let me ask the question in a manner more relevant to the task at hand: would it be a better idea to walk into a pitch meeting and tell the story in precisely the order it is laid out in the book, spending perhaps a minute on one narrator, then moving on to the next, and so on?

In a word, no. Because — you guessed it — it’s too likely to confuse the hearer.

Hey, do you think that same logic might apply to any complicated-plotted book? Care to estimate the probability that a pitch-fatigued listener or bleary-eyed Millicent will lose track of a grimly literal chronological account of the plot midway through the second sentence?

If you just went pale, would-be pitchers and queriers, your answer was probably correct. Let’s get back to Barbara Kingsolver.

Even though the second descriptive paragraph above for THE POISONWOOD BIBLE does not do it justice, if I were pitching or querying the book (and thank goodness I’m not; it would be difficult), I would probably use it above, with a slight addition at the end:

A missionary takes his five daughters and one wife to the middle of Africa. Once they manage to carve out a make-do existence in a culture that none of them really understand, what little security the daughters know is ripped from them, first by their father’s decreasing connection with reality, then by revolution. The reader sees the story from the very different points of view of the five daughters, one of whom has a mental condition that lifts her perceptions into a completely different realm.

Not ideal, perhaps, but it gets the point across.

But most pitchers of multiple POV novels are not nearly so restrained, alas. They charge into pitch meetings and tell the story as written in the book, concentrating on each perspective in turn as the agent or editor stares back at them dully, like a bird hypnotized by a snake.

And ten minutes later, when the meeting is over, the writers have only gotten to the end of Chapter 5. Out of 27.

I can’t even begin to estimate how often I experienced this phenomenon in my pitching classes, when I was running the late lamented Pitch Practicing Palace at the Conference-That-Shall-Remain-Nameless, and even when I just happen to be passing by the pitch appointment waiting area at your average conference. All too often, first-time pitchers have never talked about their books out loud before — a BAD idea, by the way — and think that the proper response to the innocent question, “So, what’s your book about?” is to reel off the entire plot.

And I do mean entire. By the end of it, an attentive listener would know not only precisely what happened to the protagonist and the antagonist, but the neighbors, the city council, and the chickens at the local petting zoo until the day that all of them died.

Poor strategy, that. If you go on too long, even the most patient agent may well draw some unflattering conclusions about the pacing of your storytelling preferences, if you catch my drift.

This outcome is at least 27 times more likely if the book being pitched happens to be a memoir or autobiographical novel, incidentally. Bad idea. Because most memoir submissions are episodic, rather than featuring a strong, unitary story arc, a rambling pitching style is likely to send off all kinds of warning flares in a pitch-hearer’s mind. And trust me, “Well, it’s based on something that actually happened to me…” no longer seems like a fresh concept the 783rd time an agent or editor hears it.

So how well do you think it’s going to work if you open the descriptive paragraph of your query that way?

Word to the wise: keep your description snappy, emphasize the storyline, and convince the hearer that your book is well worth reading before you even consider explaining why you decided to write it in the first place.

Yes, in answer to that indignant gasp, both memoirists and writers of autobiographical fiction work that last bit into their pitches and queries all the time. Do not emulate their example; it may be unpleasant to face, but few in the publishing industry are likely to care about why you wrote a book until after they’ve already decided that it’s marketable. (Sorry to be the one to break that to you, but publishing is a business, after all.)

Which brings me to the second reason that it’s better to tell the story of the book, rather than the story of each of the major characters: perspective choices are a writing issue, not a storyline issue per se. And while you will want to talk about some non-story issues in your pitch — the target audience, the selling points, etc. — most of the meat of the pitch is about the story (or, in the case of nonfiction, the argument) itself. And in the descriptive paragraph of the query letter, it’s the only meat.

In other words, the agent or editor will learn HOW you tell the story from reading your manuscript; during the querying/pitching phase, all they need to hear is the story.

Or to put it in more practical terms: hands up, pitchers of multiple-protagonist novels who have seen an agent or editor’s eyes glaze over just after hearing the words, “Well, I have these three protagonists…”

It’s an understandable thing to say, of course, because from the writer’s perspective, the structural choices are monumentally important. But from the marketing perspective, they’re substantially less so.

Don’t believe me? Okay, when’s the last time you walked into a bookstore, buttonholed a clerk, and asked, “Where can I find a good book told from many points of view? I don’t care what it’s about; I just woke up this morning yearning for multiplicity of perspective.”

I thought not. Although if you want to generate a fairly spectacular reaction in a bored clerk on a slow day, you could hardly ask a better question, come to think of it.

There’s another very good reason not to overload your query or pitch with too much in-depth discussion of how the story is told, rather than what the story is. Writers very, very frequently forget this, but the author is not the only one who is going to have to pitch any given book before it get published.

Let’s face it: the main reason writers query or pitch a manuscript is to render pitching it someone else’s responsibility, isn’t it?

Think about it. A writer has chosen the multiple point of view narrative style because it fits the story she is telling, presumably, not the other way around, right? That’s the writer’s job, figuring out the most effective means of telling the tale. That doesn’t change the fact that in order for an agent to sell the book to an editor, or the editor to take the book to committee, he’s going to have to be able to summarize the story.

That’s right — precisely the task all of you would-be pitchers out there have been resenting throughout this entire post. And inveterate queriers have been resenting for years.

What does this mean in practical terms? If the story comes across as too complex to be able to boil down into terms that the agent or editor will be able to use to convince others that this book is great, your query or pitch may raise some red flags for Millicent. So it really does behoove you not to include every twist and turn of the storyline — or every point of view.

Does the fact that a branch just flew off my cedar tree indicate that my arguments have not quelled all of the righteous indignation, out there? “But Anne,” I hear some of you upright souls cry, “all I want to do is to present my manuscript honestly in my query or pitch. If I ignore 90% of the story, isn’t that misleading?”

Not really, considering that you’re presenting your book in a context that absolutely precludes telling the entire story — and everyone involved understands those limitations. Trust me, once Millicent and her boss fall in love with your manuscript, neither is ever going to say to you, “Hey, the descriptive paragraph in your query letter led me to expect a simpler, less delightfully complex narrative! Begone with you, lying scum!”

Brevity is simply the nature of the beast. If you accept that the point of the query or pitch is not to distill the essence of the book, but to convince someone in a position to help you get it published to ask to read it, all you’re doing is delaying Millicent’s delighted discovery of just how complex your narrative is.

Preserve some of the mystery the first time out. A query or pitch is not a synopsis, after all.

Before your gasps do my cedar any more damage, let me add hastily: next time (probably this weekend, headaches permitting), I shall be giving you some tips on how to construct a synopsis for a multiple-protagonist novel. So regularize your breathing, everyone, and keep up the good work!

Posted on - 6 Comments on Spicing up your plot, or, that’s the way the fortune cookie crumbles

Spicing up your plot, or, that’s the way the fortune cookie crumbles

fortune side onefortune side two

These, believe it or not, are the two sides of the single fortune I found tucked into my end-of-the-meal cookie last night: a tactfully-phrased prediction of my future happiness — by mail, no less! — accompanied by a terse statement about my general standing in the world. Had I been a less secure person, I might have taken umbrage at my dessert’s presuming to judge whether I counted or not, but since I had already sent back my census form, I found the symmetry very pleasing: clearly, Somebody Up There (or at any rate, Somebody Working in a Cookie Factory) was planning to reward the civic virtue of my outgoing mail with something fabulous in my incoming mail.

Imagine how dismayed I would have been, though, had I not yet popped my census form into the mail — or, even worse, if I had not yet received my census form. As I rearranged vegetables and yogurt containers in preparation for fitting my leftover asparagus in black bean sauce and Hunan pork into my overstuffed refrigerator, I would have kept wondering: is the census form the mail I’m supposed to find so darned pleasant? I mean, I understand the Constitutional obligation to be counted every ten years, but who is this fortune cookie to order me to enjoy filling it out?”

Admittedly, in a real-life fortune cookie-consumption situation, this might have been a bit of an overreaction. (Although what’s next, I wonder? Miranda warnings printed on Mars bars, for easy distribution at crime scenes? The First Amendment immortalized in marzipan, lest bakery patrons temporarily forget about their right to freedom of assembly whilst purchasing fresh macaroons?) Had the protagonist in a novel or memoir stumbled upon this chatty piece of paper, however — and let’s face it, less probable things turn up on the manuscript page all the time — it would have seemed pretty significant, wouldn’t it?

Any thoughts on why that might be the case? Could it be that this bizarre means of communication is one of those telling details I keep urging all of you to work into the opening pages of your manuscripts, as well as the descriptive paragraph in your queries, synopses, verbal pitches, and contest entries? Could the paragraphs above be crammed with the kind of fresh, unexpected little tidbits intended to make Millicent the agency screener or Mehitabel the contest judge suddenly sit bolt upright, exclaiming, “My word — I’ve never seen anything like that before.”

Hint: since I’m opening our foray into craft with it, chances are pretty good that I’m showing you some telling details. Or, to put it in terms the whole English class can understand, choosing to incorporate that wacky fortune cookie into the narrative shows, rather than tells, something about the situation and character.

How can a savvy self-editing writer tell whether a detail is, in fact, telling? Here’s a pretty reliable test: if the same anecdote were told without that particular detail, or with it described in (ugh) general terms, would the story would be inherently less interesting?

Don’t believe that so simple a change could have such a dramatic subjective effect? Okay, let me tell that story again with the telling details minimized. To make it a fair test, I’m going to keep the subject matter of the fortunes the same.

These, believe it or not, are the two sides of the single fortune I found inside a fortune cookie last night: a prediction of my happiness, accompanied by a statement about my standing in the world. Had I been a less secure person, I might have taken umbrage at my dessert’s presuming to judge whether I counted or not, but since I had already sent back my census form, I found the symmetry very pleasing: clearly, Somebody Up There was planning to reward the civic virtue of my outgoing mail with something fabulous in my incoming mail.

Imagine how dismayed I would have been, though, had I not yet popped my census form into the mail — or, even worse, if I had not yet received my census form. As I worked my Chinese food leftovers into my refrigerator, I would have kept wondering: is the census form the mail I’m supposed to find so darned pleasant? I mean, I understand the legal obligation to be counted every ten years, but who is this fortune cookie to order me to enjoy filling it out?”

Admittedly, this might have been a bit of an overreaction. (Although what’s next, I wonder? Police advising the arrested of their rights by given them candy? The First Amendment immortalized in baked goods, lest bakery patrons temporarily forget about their right to freedom of assembly?)

It’s not as funny, is it, or as interesting? I haven’t made very deep cuts here — mostly, I’ve trimmed the adjectives — and the voice is still essentially the same. But I ask you: is the story as memorable without those telling details? I think not.

Some of you are still not convinced, I can tell. Okay, let’s take a more radical approach to cutting text, something more like what most aspiring writers do to the descriptive paragraphs in their query letters, the story overviews in their verbal pitches, and/or the entirety of their synopses, to make them fit within the required quite short parameters. Take a gander at the same tale, told in the generic terms that writers adopt in the interests of brevity:

Last night, I cracked open a fortune cookie at the end of my meal and discovered something I had never encountered before: a two-sided fortune, one side predicting I’d receive something good in the mail, the other reminding me that it was important that everyone be counted for the census. Since I had already sent back my census form, I found the symmetry very pleasing: clearly, Somebody Up There (or at any rate, Somebody Working in a Cookie Factory) was happy that I’d already filled it out.

Imagine how dismayed I would have been, though, had I not yet done so — or, even worse, if I had not yet received my form. As I rearranged food containers in my refrigerator, so I could fit my leftovers inside, I would have kept wondering: is the census the mail I’m supposed to find so darned pleasant? I mean, I understand what the census is for, but who is this fortune cookie to order me to enjoy filling it out?” Admittedly, this might have been a bit of an overreaction. (Although what’s next, I wonder)

Not nearly as much of a grabber as the original version, is it? Or the second, for that matter. No one could dispute that it’s a shorter version of the same story, but notice how in this rendition, the narrator seems to assume that the reader will either picture the incident so clearly that no details are necessary — or, even more common in memoir manuscripts and comic scenes in novels, presume that it’s the reader’s job to fill in the details, not the writer’s.

If you ever plan to submit your writing to Millicent or Mehitabel, there’s something you need to know: as far as professional readers are concerned, it’s the writer’s responsibility to tell the story in a way that provokes the intended reaction in the reader, not the reader’s to guess what the writer meant.

In other words, a professional reading is seldom anywhere near as charitable as the average submitter or contest entrant hopes it will be. Blame it on the intensity of competition created by literally millions of aspiring writers seeking to get published: Millicent knows that if the well-written submission in front of her does not provide her with the reading experience her boss the agent believes will sell right now, chances are good that one of the next thousand submissions will.

According to her, then, it’s your job to draw her into your story so completely that she forgets about all of that. It’s your job to wow her with your storytelling, regardless of the category of your book.

As some of you may already have suspected, I am not bringing this up at the beginning of our discussion of craft by accident: being aware of the imperative to tell the story well, rather than merely present it in a series of well-written sentences, gives an aspiring writer a significant advantage in preparing a submission or a contest entry. Heck, I’ll go even further: one of the best rules of thumb an aspiring writer can adopt is construct and revise your manuscript assuming a critical reader who wishes to be entertained, rather than an indulgent reader who is looking for writing potential.

This is particularly good advice — and I suspect that this will come as a surprise to some of you — if you happen either to be writing memoir or a novel with scenes based upon your personal experience. All too often, reality-based narrators rely upon the fact that something really happened to render it interesting to a reader, regardless of how skillfully that story may be told. All that’s really necessary is a clear telling, right? Or that the kind of terse narrative that works so well in a verbal anecdote will inspire the same reaction if reproduced verbatim on the page.

How well do either of these extremely common theories work out in practice? Well, let me ask you: did you prefer the first version of the fortune cookie story, the second, or the third?

More importantly for submission purposes, which do you think would grab Millicent the most as the opening of a manuscript? Or Mehitabel as the first few paragraphs of a contest entry?

Uh-huh. As we’ve seen, the difference between those three renditions was not the voice (although a case could be made that part of the voice of the first was created through the selection of the details) or even the writing quality (although the last version did get a mite word-repetitive), but the narrative’s willingness to include telling details — and unusual ones at that.

Allow me to suggest a radical interpretation of these facts: what if the entertainment differential between the three lay not in an authorial failure of imagination in composing the last version, but in a failure to recognize that the point of including this anecdote is presumably to entertain and inform the reader? In telling the story as quickly as possible, can a writer sometimes defeat the purpose of including it at all?

Ponder those questions for a moment, novelists who make things up from whole cloth. I’m going to take a moment to address the billows of anxiety wafting from those who write the real.

“But Anne!” memoirists and reality-based novelists protest nervously. “The things I write about actually happened — I can’t just make up pithy little details, can I? I have to stick to what happened!”

True enough, anxious truth-tellers: if you are writing the real, you cannot control the facts. What you can control, what any writer must control, is how you present them to the reader. No matter what you write, the success of your narrative is going to depend largely upon your storytelling skills — they’re what separates your account of a particular incident from anybody else’s, right?

Frankly, this isn’t an easy task, even if dear self doesn’t happen to be the protagonist; it’s hard to represent the real world well on the page. And let’s face it, reality is sometimes a lousy storyteller.

Oh, your life has never been trite or obvious or just plain perplexing, even for a minute? Okay, all of you English and Literature majors, tell me, please, how the following 100% true anecdote rates on the symbolism front.

A couple of years ago, I was scheduled to give a eulogy for a dead friend of mine — a writer of great promise, as the pros used to say — at our college reunion. Because several of my classmates had, unfortunately, passed away since our last get-together, eight of us were to give our eulogies at the same event. Because I am, for better of worse, known to my long-time acquaintances as a teller of jokes, I was under substantial pressure to…how shall I put this?…clean up the narrative of my late friend’s life a little. Or at least tell a version that might not offend the folks who didn’t happen to know him.

No, that’s not the symbolic part; that’s all backstory. Here’s the symbolism: my throat was annoyingly, scratchily sore for the entire week that I was editing the eulogy.

Now, if I saw a parallel that obvious in a novel I was editing, I would probably advise cutting it. “No need to hit the reader over the head with it,” I’d scrawl in the margins. “Yes, it’s showing, not telling, but please. Couldn’t you come up with something a bit more original?”

(And yes, now that you mention it, I am known for the length of my marginalia. Brevity may be the soul of wit, but explanation is often the soul of clarity.)

Now, if my life were a short story written for a high school English class, the voice loss in that anecdote might pass for legitimate symbolism — or even irony, in a pinch. A bit heavy-handed, true, but certainly situationally appropriate: outsiders move to silence protagonist’s voice through censorship = protagonist’s sore throat. Both New Age the-body-is-telling-you-something types and postmodern the-body-is-a-text theorists would undoubtedly be pleased.

But the fact is, in a novel or memoir, this cause-and-effect dynamic would seem forced, or even trite. Certainly, it’s unlikely to make Millicent drop her latte and scream, “Wow, I never saw that coming!”

As I believe I may have mentioned, oh, four or five hundred times before in this very forum, just because something happens in real life doesn’t necessarily mean that it will make convincing fiction. My sore throat is precisely the type of symbolism that comes across as ham-handed in a novel. It’s too immediate, for one thing, too quid pro quo.

Dramatically, the situation should have taken time to build — over the years since my friend’s death, perhaps — so the reader could have felt clever for figuring out why the throat problem happened. Maybe even anticipated it.

How much better would it have been, in storytelling terms, if our protagonist had dealt with all the different input with aplomb, not coming down with strep throat until scant minutes before she was to speak? That way, in fine melodramatic style, she would have to croak her way through her speech, while her doctor stood by anxiously with antibiotics.

The possibilities make the writerly heart swoon, don’t they?

Just think how long it would extend a funeral scene if a eulogizer were unable to speak more than a few emotion-charged words before her voice disappeared with a mouse-like squeak. Imagine the deceased’s secret admirer creeping closer and closer, to catch the muttered words.

Heck, just think of the dramatic impact of any high-stakes interpersonal battle where one of the arguers cannot speak above a whisper. Or the comic value of the persecuted protagonist’s being able to infect her tormenters with strep, so they, too, are speechless by the end of the story.

Great stuff, eh? Much, much better than protagonist feels silenced, protagonist IS silenced. That’s just so…literal.

Besides, readers like to see a complex array of factors as causes for an event, and an equally complex array of effects. Perhaps if our protagonist had been not spoken about her friend since he passed away (which, in a sense, is quite true: I was unable to make it across the country for his memorial service — that could be transformed into an interesting flashback), then she would be fictionally justified in developing speech-inhibiting throat problems now. Or if he and she had shared deep, dark secrets she had sworn never to reveal (no comment), how telling a slight sore throat might be on the eve of spilling the proverbial beans, eh?

But a single event’s sparking a severe head cold? Dramatically unsatisfying. Taken too far, it might even make the protagonist seem like a wimp.

Readers, like moviegoers, like to see protagonists take a few hits and bounce up again. Even better is when the protagonist is beaten to a bloody pulp, but comes back to win anyway.

One of the great truisms of the American novel is don’t let your protagonist feel sorry for himself for too long — at least, not if his problems rise to the level of requiring action to fix. Simply put, most readers would rather see a protagonist at least make an attempt to solve his problems than spend 50 pages resenting them.

I can feel authors of novels and memoirs where characters sit around and think about their troubles for chapters on end blanching, can’t I?

Frankly, you should, at least if you intend to write for the U.S. market. Domestic agents and editors these days expect first-time author’s plot to move along at a pretty good clip — and few characteristics slow a plot down like a protagonist’s tendency to mull. Especially in a first-person narrative, where by definition, the reader must stay within the worldview of the narrator.

Some of you blanching souls have your hands raised, I see. “But Anne,” these pale folks exclaim, “I’ve always heard that the real key to keeping a reader’s interest is to introduce conflict on every page. Well, most of my protagonist’s conflict is internal — she can’t make up her mind where to turn. Surely,” the pallor deepens, “a professional reader like Millicent wouldn’t dismiss this kind of thinking as whining, right?”

That’s a good question, blanchers, and one that fully deserves an answer. The short one is that it all depends on how long the equivocation goes on, how repetitive the mulling ends up being — and whether the protagonist (or the plot, for that matter) is doing anything ELSE whilst the wheels in her brain churn.

The long answer, of course, is that in order to formulate a really good answer to that particular question, you would need to go out and read a hefty proportion of the tomes released in your book category within the last couple of years. Not EVERY book, mind you: those by first-time authors, because the already-established have to impress fewer people to get a new book into print.

In recent years, most fiction categories have moved pretty firmly toward the action end of the continuum. As opposed to, say, virtually any novel written in English prior to 1900, most of which hugged the other, pages-of-mulling end of the continuum.

This preference isn’t limited to the literary realm, either — we often see this philosophy in movies, too. Don’t believe me? Okay, think about any domestic film with where an accident confines the protagonist to a wheelchair.

No examples springing to mind? Okay, how about if the protagonist is the victim of gratuitous discrimination, or even just simple bad luck? I’m talking about serious drawbacks here, not just everyday annoyances, of course. ( For some reason, whining about trivial problems — “But I don’t have the right shoes to wear with a mauve bridesmaid’s dress!” — seems to be tolerated better by most readers and audience members, provided that the whine-producer doesn’t bring the plot to a screeching halt until she finds those shoes.)

Got a film firmly in mind? Now tell me: doesn’t the film include one or more of the following scenes:

(a) some hale and hearty soul urging the mangled/unemployed/otherwise unhappy protagonist to stop feeling sorry for himself,

(b) a vibrantly healthy physical therapist (job counselor/spouse/friend) telling the protagonist that the REAL reason he can’t move as well as he once did is not the casts on his legs/total paralysis/missing chunks of torso/total lack of resources/loss of the love of his life, but his lousy ATTITUDE, and/or

(c) the protagonist’s lecturing someone else on his/her need to stop feeling sorry for himself and move on with his/her life?

In fact, don’t filmmakers — yes, and writers of books, too — routinely expect their characters to become better, stronger people as the result of undergoing life-shattering trauma?

Now, we all know that this is seldom true in real life, right? Generally speaking, pain does not make people better human beings; it makes them small and scared and peevish. That sudden, crisis-evoked burst of adrenaline that enables 110-pound mothers to move Volkswagens off their trapped toddlers aside, few of us are valiantly heroic in the face of more than a minute or two of living with a heart attack or third-degree burns.

Heck, even the average head cold — with or without a concomitant voice loss — tends to make most of us pretty cranky. Yet dramatically, we as readers accept that the little irritations of life might seem like a big deal at the time, even in fiction, because these seemingly trivial incidents may be Fraught with Significance.

Which often yields the odd result, in books and movies, of protagonists who bear the loss of a limb, spouse, or job with admirable stoicism, but fly into uncontrollable spasms of self-pity at the first missed bus connection or hot dog that comes without onions WHEN I ORDERED ONIONS.

Why oh why does God let things like this happen to good people?

One of my favorite examples of this phenomenon comes in that silly American remake of the charming Japanese film, SHALL WE DANCE? After someone spills a sauce-laden foodstuff on the Jennifer Lopez character’s suede jacket, she not only sulks for two full scenes about it, but is later seen to be crying so hard over the stain that the protagonist feels constrained to offer her his handkerchief.

Meanwhile, the death of her dancing career, the loss of her life partner, and a depression so debilitating that she barely lifts her head for the first half of the movie receive only a few seconds’ worth of exposition. Why? Because dwelling on the ruin of her dreams would be wallowing; dwelling on minor annoyances is Symbolic of Deeper Feelings.

So where does that leave us on the telling detail front — or the storytelling front, for that matter? Should we all shy away from giving our protagonists big problems, in favor of more easily-presented small ones?

Well, I’m not going to lie to you: there are plenty of writing gurus out there who would advise you to do precisely that. Edith Wharton remarked in her excellent autobiography (which details, among other things, how terribly embarrassed everybody her social circle was when she and Theodore Roosevelt achieved national recognition for their achievements, rather than for their respective standings in the NYC social register. How trying.) that the American public wants tragedies with happy endings. It still seems to be true.

So why, you may be wondering, am I about to advise you not only to depict your protagonists (fictional and real both) with many and varied problems, as well as significant, realistic barriers to achieving their goals? Have I merely gone telling detail-mad?

Not by a long shot. I have heard many, many agents and editors complain in recent years about too-simple protagonists with too-easily-resolved problems. In conference presentation after conference presentation, they’ve been advising that writers should give their protagonists more quirks.

It’s an excellent way to make your characters memorable, after all — and it enables the inclusion of lots and lots of luscious telling details. Give ’em backstory. If you want to make them sympathetic, a hard childhood, dead parent, or unsympathetic boss is a great tool for encouraging empathy.

Provided, of course, that none of these hardships actually prevent the protagonist from achieving his or her ultimate goal. Interesting delay creates dramatic conflict; resignation in the face of an insuperable barrier, however, is hard to make entertaining for very long.

In other words, feel free to heap your protagonist (and love interest, and villain) with knotty, real-life problems. Just make sure that the protagonist fights the good fight with as much vim and resources as someone who did not have those problems — or show her coming up with clever ways to make those liabilities work for her.

Again, this is not the way we typically notice people with severe problems acting in real life, but we’re talking writing that people read for pleasure here. We’re talking drama.

We’re talking, to put it bluntly, about moving a protagonist through a story in a compelling way, and as such, as readers and viewers, we have been trained to regard the well-meaning soul who criticizes the recently-bereaved protagonist by saying, “Gee, Erica, I don’t think you’ve gotten over your father’s death yet,” as a caring, loving friend, rather than as a callous monster incapable of reading a calendar with sufficient accuracy to note that Erica buried her beloved father only a couple of weeks before.

While a sympathetic soul might reasonably ask, “Um, why should she have gotten over it already, if she’s not completely heartless?”, strategically, even the deepest mourning should not cause the plot to stop moving altogether.

Don’t get me wrong: I don’t think that professional readers who resent characters who linger in their grief are inherently unsympathetic human beings. They just see far, far too much wallowing in submissions and contest entries.

Why is that a problem, you ask? Well, in a short story or novel or screenplay, people who feel sorry for themselves (or who even possess the rational skills to think at length over the practical ramifications of obstacles in their paths) tend to be passive, from the reader’s point of view. They don’t do much, and while they’re not doing much, the plot grinds to a screaming halt. Yawn.

Or to express it in Millicent’s parlance: next!

The plague of the passive protagonist is a very, very common manuscript megaproblem, one about which agents and editors complain loudly and often. What’s a passive protagonist, you ask? One who habitually stops the plot in order to think things over, rather than taking swift action. Or who stops to talk the problem over with another character, rehashing the background information that the reader already knows.

Whenever you spot these pondering scenes in your own work, even if the project in question is the most character-driven literary fiction imaginable, pause and consider: could the piece work without the pondering scene?

Often, it can, and brilliantly.

A more subtle form of this megaproblem is the protagonist who waits patiently for all of the pieces of the mystery to fall into to place before taking action. Why, the reader is left to wonder, did the protagonist NEED to know the entire historical background of the problem before doing something about it?

Because the author thought the background was interesting, that’s why. Longtime readers of this blog, chant with me now: from a storytelling point of view, “because the plot requires it” should never be the only reason something happens in a story.

Wouldn’t it be more interesting, and substantially more active, if the protagonist acted on partial information, and then learned from the results of what she had done that she needed to learn more? In the midst of manuscripts where 2/3rds of the book is spent hunting down every last detail before the protagonist acts, I often find myself wondering: is it really such a good thing that HAMLET is so widely taught in high schools?

Yes, yes, many of the speeches are mind-bogglingly lovely, but here is a protagonist who more or less sits around feeling sorry for himself and not acting until the final act of a very, very long play — is this really the best exemplar of how to construct a plot, sometimes the sole example shoved under the eyeballs of high school students? Yes, it’s beautifully written, but honestly, by the middle of Act III, don’t you just want to leap onto the stage, shake Hamlet, and tell him to DO SOMETHING, already?

Oh, yeah, right, as if I’m the only one who’s had that impulse…

Don’t panic, please, if in the dead of night you suddenly find yourself thinking, “Hey, Anne raised a whole lot of troubling points today — but what about strategies for dealing with them?” You may sleep peacefully, knowing that next week of posts is going to be devoted to precisely that.

Today was just to whet your appetite — a fortune cookie at the beginning of the meal, as it were, rather than the end. Keep those protagonists active, my friends, and of course, keep up the good work!

Posted on - 6 Comments on Partials, part III: “Wait — what do you mean, they wanted 50 CONSECUTIVE pages?” and other cris de coeur of submitters and contest entrants

Partials, part III: “Wait — what do you mean, they wanted 50 CONSECUTIVE pages?” and other cris de coeur of submitters and contest entrants

neighbor's tulip tree

No, I shan’t be writing about tulip trees today — I just wanted to share my favorite of my latest batch of yard-in-bloom photos, for the benefit of those of you in stormier climes. While I was setting up this shot, I did invest a few moments’ thought to how I could possibly work these outrageous blooms into this post as a metaphor.

That’s the problem with metaphors: they actually have to relate to something.

In non-floral news, I’m feeling especially virtuous this evening: my excuse for running outside with my camera on this beautiful day (other than searching for images to divert you fine people, of course) was that I finally finished incorporating my first readers’ EXTENSIVE feedback into my recently-completed novel. Yes, even writers who edit for a living solicit opinion, technical and otherwise, from readers before showing their work to their agents.

The smart ones do, anyway; professional critique is so cut-and-dried that emotionally, it just doesn’t make sense to have an agent be the first soul on earth to read your work. (Hear that, aspiring writers planning to submit before showing those pages to anyone local?) Not to mention the practical pluses of good feedback — contrary to popular opinion amongst the shy, even the most battle-hardened pro can benefit from objective critique.

Emphasis upon objective, of course. Long-time readers, whip out your hymnals and sing along, please: no matter how extensively your kith and kin happen to read in your book category, by definition, people who love you cannot give you completely objective feedback on your writing. Even if your significant other is a published author, your best friend a Pulitzer Prize recipient, and your father the chief librarian of an archive devoted exclusively to your type of book, it is in your — and your manuscript’s — best interest to hear the unvarnished opinions of people who do not love you.

Trust me on this one. The sterling soul who gave birth to me has been editing great writers for fifty years, and even she doesn’t clap eyes upon my manuscripts until I’ve incorporated the first round of feedback. (Not that she hasn’t asked.)

I’m bringing this up at the end of our mini-series on partials not merely to celebrate polishing off that always rather taxing job — if any writer actually enjoys working critique into a manuscript, line by line, I’ve never met her — but also to remind those of you planning to rush those requested materials off to the post office that it’s an excellent idea to have another set of eyes scan those pages first.

Ditto with contest entries and residency applications; it’s just too easy to miss a crucial typo yourself. Particularly if you’re really in a hurry to meet a deadline — and what entrant or applicant isn’t? — and neglect to read your submission IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD.

Oh, as if I would let an opportunity to slip that golden piece of editorial advice into yet another post. Why repeat it so often? Because I can already feel some of you gearing up to blow it off, that’s why?

Specifically, those of you who huffed impatiently at that last paragraph. “But Anne,” those of you who pride yourself on your attention to detail point out, “I must have read those pages 75 times while I was revising them. I’ve read them so many times that two-thirds of my brain cells think they’re already published. What could I possibly learn by reading them again, much less IN THEIR ENTIRETY, IN HARD COPY, and OUT LOUD?”

Quite a lot, actually. Like, for instance, if when you changed your protagonist’s sister’s name from Mona to Maura, you changed every reference. Or if every line of the requested synopsis printed out legibly. Or — brace yourselves; this may be a hard one for some of you – if the minor changes you made in the course of the 71rst read are consistent with the ones from read 72.

Shall I rephrase that, to drive home the point a little harder? Okay, how’s this: had you re-read every syllable of your partial, contest entry, or writing sample tucked into a residency application between the time you made those final few changes and when you popped your last submission into the mail? Or since you popped your last submission into the mail?

Wow, the crowd’s gone so quiet all of a sudden.

And for those of you who were not suddenly flung into retrospective panic about what kind of typo or printing snafu you might have inadvertently passed under Millicent the agency screener or Mehitabel the contest judge’s weary eyes, you needn’t take my word for how often writers realize only after something’s out the door that it wasn’t quite right. Many members of the Author! Author! community have already shared their horror stories on the subject; it makes for some enlightening reading.

Feel free to add stories of your own on that list; sharing them honestly will help other aspiring writers. But do not, I beg you, set yourself up for a spectacularly instructive anecdote by failing to read the very latest version of your partial, contest entry, or writing sample IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD.

While I’m hovering over you like a mother hen, here’s a post-submission regret I hope I can wipe from the face of the earth forever: including a business-size (#10) envelope as the SASE for a partial or a contest that returns materials, rather than an envelope (and appropriate postage) large enough to send back everything in the submission or entry packet.

That made some of you do a double-take, didn’t it? “But Anne!” half of those with submissions currently languishing at agencies across the U.S. cry. “I thought the point of the SASE — that stands for Self-Addressed Stamped Envelope, right? — was so the agent who requested the partial could mail me a letter, asking me to send the rest of the manuscript — or, heaven forfend, a rejection letter!”

Well, the agent (or, more likely, the agent’s Millicent-in-residence) usually does include at least a form-letter rejection in a homeward-bound SASE, but that’s not the SASE’s primary purpose, from the agency’s point of view. Its primary use is to get all of those pages out of its office and back to the aspiring writers who sent them.

That’s not just because if they didn’t, the average agency’s halls would be so filled with rejected pages by the end of the first month that Millicent wouldn’t be able to fight her way to the coffeemaker through the chest-high stacks of pages. (She would have had to give up her traditional lattes by the end of the first week, since she couldn’t find the front door during her lunch break.) They also return the pages because it’s in the writer’s copyright interest to know precisely where his pages are at any given time — and if that seems paranoid to you, you might want to take a gander at the SHOULD I WORRY ABOUT MY WORK BEING STOLEN? category on the archive list at right.

If, on the other hand, the idea of a submission’s tumbling into unscrupulous hands doesn’t strike you as particularly outrageous, but the logic behind the writer’s providing the postage to convey her own rejection to her does, I would recommend a quick read through the posts under the SASE GUIDELINES category.

And for those of you reading this post in a tearing hurry because you’re frantically trying to get a partial out the door and into the mail, or whose fingers are itching to hit the SEND key for electronic submissions, let me just go ahead and state it as a boldfaced aphorism: with any submission, always include a SASE sufficiently large for the agent to send the entire submission back to you, with enough stamps attached to get it there safely.

Yes, I said stamps. Attaching metered postage to a SASE is another fairly common mistake in submitting a partial. Generally speaking, agencies will not use a stamp-free SASE. (If you’re interested in the rather convoluted logic behind that one, I would refer you again to the SASE GUIDELINES category. Otherwise, moving swiftly on…)

A third common mistake submitters of partials often make comes not when they are packing up the partial, but later, after the agent has approved the partial and asked to see the entire manuscript. That’s the agency parlance for the request, anyway; in writer-speak, it’s usually called asking to see the rest of the book.

Therein lies the root of the mistake: the semantic difference is crucial here. All too often, successful partial submitters think that a request for the entire manuscript equals a request for only the part of the manuscript the agent has not yet seen.

The agent asked to see the rest of the book, right?

Actually, she didn’t — what asking to see the rest of the book means in agent-speak is that the agent is expecting the ENTIRE manuscript to show up in her office, neatly boxed and accompanied by a return mailing label and enough postage to get the whole shebang back to the sender, if it’s rejected. (If that last bit came as any sort of a surprise to you, I would strongly urge you to peruse the posts under the MAILING REQUESTED MATERIALS category at right before you comply with any request for your manuscript.)

Starting to see a pattern here?

I do — and have for years: when aspiring writers just assume that they know what a request for materials entails, submissions often go awry; when they take the time to do their homework, irritating Millicent by such mistakes is 99.999% avoidable. (Hey, there’s no accounting for how moody she might get when she burns her lip on that too-hot latte for the fiftieth time this year.) Much of the time, the difference isn’t even the result of conscious step-skipping: first-time submitters frequently don’t know that there are rules to be followed.

Want to know what half the Millicents currently screening would say in response to that last sentence? It’s illuminating about the harshness of professional evaluation: “So I’m supposed to make allowances because these writers didn’t do their homework, effectively penalizing all of those conscientious writers out there who take the time to learn the ropes? I’ll bet that most of these mistaken submitters didn’t even bother to check if my agency’s website has submission guidelines.”

To which Mehitabel would add: “And virtually every contest on earth includes very specific submission guidelines in its rules, yet I’m continually astonished by how few entrants seem to read them. I’ll seldom actually disqualify an entry because it violates a presentation rule, but how can I justify penalizing all of those nice entrants who did follow the rules by allowing a violator to proceed to the finalist round of judging?”

Okay, so maybe they wouldn’t be quite that forthcoming. Or prolix. If I’m going to be completely honest, I would have to admit that this is what either of them is most likely to say when such a submission crossed their line of vision: “Next!”

Please, do your homework about the recipient’s stated preferences before you submit any requested materials. Not every agency is kind enough to writers to post specific guidelines, but if you happen to be dealing with one that has, you absolutely must follow them, or risk the wrath of Millicent.

It’s not pretty. Neither is Mehitabel’s, or the as-yet-to-be-named individual screening applications for that writers’ retreat you would give your eyeteeth to attend.

I’m taking christening suggestions for the application screener, by the way. I’d originally dubbed her Petunia, but that doesn’t exactly inspire awe and fear, does it?

Another major mistake that dogs contest entries involves confusing a partial with a writing sample. What’s the difference, you ask? Well, chant it with me now, followers of this series:

A partial is the first X number of pages of a manuscript assumed already to be complete, numbered consecutively and stopping at the bottom of the exact page the requester specified as the maximum. A writing sample is a selection of a book’s best writing, regardless of where it falls in the book.

In a pitching situation — the place an agent-seeking writer is most likely to be asked to produce a writing sample — 5 pages is usually the maximum length. However, a lengthy writing sample might include more than one scene, and those scenes might not run consecutively.

Everybody clear on all that? Now would be a marvelous time to ask a question, if not — I want to make absolutely, positively sure that every single member of the Author! Author! community not only understands these two separate concepts to be separate concepts, but can explain the difference to any confused fellow writers he might encounter.

Are you wondering why am I being so very adamant about this one? A deep and abiding dislike for seeing good writers waste their time and money: being unaware of this distinction trips up a simply phenomenal number of contest entrants every year.

How, you ask? Sadly, they misinterpret the rules’ call for X number of pages from, say, a novel, as permission to send X number of pages from anywhere in the novel. Sometimes, these hapless souls take the misunderstanding one step further, sending in a few pages from Chapter 1, a few from Ch. 8, perhaps a couple of paragraphs from Ch. 17…in short, they submit a bouquet of writing samples.

Understandable mistake, right? And extremely common, particularly in entries for contests that simply ask entrants to send a specified number of pages of a novel, without mentioning that those pages should be consecutive — oh, and if the entrant might by some odd chance want to win the contest, those pages had better begin on page 1 of Chapter 1 of the book.

Shall I take that gigantic collective gasp of indignation as an indication that some of you past contest entrants wish you had heard one or more of those tidbits before you entered?

Again, let’s state it as an aphorism, for the benefit of last-minute skimmers: unless a literary contest’s rules specifically state otherwise, assume that the entry should begin on page 1 and proceed consecutively. Part of what entrants in any prose contest are being judged upon is the ability to construct a strong narrative and story arc.

In answer to the question that most of you are probably screaming mentally, I have no idea why so few contests’ rules don’t just state this point-blank. It’s not as though it’s a rare problem — every contest judge I’ve ever met tells a sad story about the well-written entry that knocked itself out of finalist consideration via this error. And I’ve judged in a heck of a lot of literary contests, so I’ve met a whole lot of judges over the years.

I could spend a few more minutes of my life shaking my head over this, but over the years, my neck has gotten sore. I’m going to take the warning as heard — it was, wasn’t it? — and move on.

Writers asked to submit partials occasionally fall into the writing sample trap as well, but frankly, it’s less common. Perhaps writers marketing books harbor an inherent desire to have their stories read from beginning to end, just as a reader would encounter their work in a published book. Perhaps, too, agents’ requests for materials tend to be for much heftier portions of a manuscript than many contest entries would tolerate: 50 or 100 pages for a partial is fairly normal, but many contests for even book-length works call for as few as 10, 20, or 30 pages, sometimes including a synopsis.

But just to head any problems off at the pass, as well as to illustrate why a nonconsecutive partial made up of even superlative writing would not be a good marketing packet for any manuscript, from an agency perspective, let’s close out this short series by going over the expectations for a partial one more time. Come on; it’ll be fun.

When an agent or editor requests a partial, she’s not asking for a writing sample consisting of 50 or 100 pages of the writer’s favorite parts of the book, a sort of greatest hits compilation — if that’s what she wants, she (or her submission guidelines; check) will tell you so point-blank. She is unlikely to prefer a writing sample as a submission, however, because part of what her Millicent is looking for in submissions is storytelling acumen.

Think about it: in an unconnected series of scenes gleaned from across your manuscript, how good a case could you make for your talent at arranging plot believably? How well could you possibly show off your book’s structure, or character development, or even ability to hold a reader’s interest, compared to the same story as you present it in your manuscript, beginning on page 1?

If you have any doubt whatsoever about the answer to that last question, run, don’t walk, to an objective first reader to help you figure out whether the current running order of events tells your story effectively. (Didn’t think I’d be able to work in another plug for feedback from an independent-minded first reader, did you?)

What an agent or editor does expect to see in a partial, then, is the opening of the manuscript as you plan to market it to, well, agents and editors: it’s precisely the same as the full manuscript, except it doesn’t include the pages after, say, page 50.

And if Millicent loves that partial and asks for the rest of the book, what will you do? Send the entire manuscript, right? Right?

I couldn’t resist tossing in the pop quiz, to see if you’d been paying attention. I wouldn’t want any of you to end the post still confused about any of this. (And if you are: please, I implore you, leave a question in the comments.)

And remember, read any submission guidelines very thoroughly before you invest your heart, hopes, energy, and/or precious time in preparing a partial packet or contest entry. This is no time to be skimming; make a list and check it twice, like Santa Claus.

Yes, even if the request consisted of a grand total of three lines of text in an e-mail. In fact, I always advise my editing clients to read the guidelines once — then, on the second read, make a checklist of everything you are being asked to do. Wait a day before going back to triple-check that the list is accurate.

Then, and only then, put together the submission or entry, checking off each item as you place it in the envelope. Re-read the original guidelines or letter before you even think of sealing the envelope. If you’re not much of a detail person, you might also want to hand your list to at least one person who happens to love you, ask him/her/that ungainly mob to check it against the guidelines or contest rules, then to verify that what’s in your envelope is in fact what you have been asked to send.

You didn’t think I was going to leave the kith and kin I’d disqualified from giving you objective feedback from helping you altogether, did you? Everyone has a task here at Author! Author!

That’s what how a supportive community works, isn’t it? Keep up the good work!

Posted on - 21 Comments on Thoughts about Self-Publishing, by guest blogger James Brush

Thoughts about Self-Publishing, by guest blogger James Brush

James Brush postcard coverJames Brush postcard coverJames Brush postcard cover

Hello there, campers –

It seems like only yesterday that we were talking about the pros and cons of self-publishing in the rapidly-changing literary market…oh, wait: it was just yesterday. Because we raced over the topic so very quickly, I am more than delighted to bring you an insider’s look at the subject, generously provided by poet, blogger, and self-published first novelist James Brush.

And let me tell you, this post’s a lulu. I’m tickled to death to be bringing it to you — and to introduce the Author! Author! community to the multiply-talented James.

But first, a few words about how and why I periodically bring you this kind of behind-the-scenes-of-publishing account. As those of you who have been following this month’s Getting a Book Published Basics series are, I hope, already aware, I am deeply committed to making this blog as genuinely, practically helpful to writers at every step of their careers as humanly possible. To that end, I occasionally ask beg blandish published authors into coming here to Author! Author! and sharing their first-hand experience in the literary trenches. Their wit, wisdom, and, at times, deep-dyed cynicism is collected under the GUEST BLOGS AND INTERVIEWS category on the archive list at right.

Because I love you people, I am very, very selective in offering space here. Only authors kind and community-spirited enough to want to teach aspiring writers the ropes need apply.

So why, out of the dozens of successful self-published authors I know, was James the one I asked to be here now? Well, several reasons, actually. First, he’s not only written and self-published a darned good book; he’s written and self-published a darned good first novel.

As literary risk-taking goes, that’s a triple back-flip from the highest dive — and he’s pulled it off. Here’s the back jacket blurb:

James Brush postcard cover Paul Reynolds, a photographer who creates fake photos for tabloid magazines, wakes up with no idea where he is or how he got there. He can’t even recall his name. A strange man lurks nearby, breathing heavily and slowly flipping through a book. Paul hears the man’s breath, but he cannot see him. He realizes with mounting panic that his eyes no longer function.

He remembers racing down a desolate West Texas highway. He remembers a cop who pulled him over for speeding. He remembers a shotgun-brandishing cook chasing him out of a diner. And he remembers a life abandoned, but he cannot put together the jigsaw puzzle that brought him where he is: blind, wanted by the law, and in the company of this invisible stranger.

In the backcountry town of Armbister, Texas, where temperatures hover around a hellish 110 degrees, Paul’s memory, intangible as a heat mirage, lies just beyond his reach, and God may be a coyote.

Intriguing, eh? Not to mention being an awfully good elevator pitch. (Not sure why? Okay, let me ask you: did it immediately introduce you to an interesting protagonist in an intriguing situation? Did it contain unusual details instead of generalities? And if you’d heard 150 pitches in a day, wouldn’t you remember the one where God was a coyote? That’s a good pitch.)

I also thought James might be a good fit for this series because, like so many novelists, he found that A Place Without a Postcard did not fit neatly into a single book category. Something tells me that more than a few of you out there could identify with that maddening dilemma.

Since learning how to narrow down a complex book into the appropriate marketing category is an essential skill for any professional writer, here’s a pop quiz — given the description below and the pitch above, what category would you have picked for it?

A Place Without a Postcard is an unusual story about a man who gets lost. That’s about as simple as it can be put. It’s about more than that, though. It’s about friendship, redemption, belief, and self-discovery.

It is part science fiction and part murder mystery and part myth. It takes place in West Texas. Not so much the western part of Texas, but the mythical West Texas where one might run into a coyote named Mercury or a man who dreams of invisibility.

Stumped? Well, would it help or hinder you to know that the writing is quite literary? As one reviewer noted,

His descriptions of this landscape alone are well worth the read… In fact, this book is filled with sense-based ways of looking at ordinary things and, in so doing, Brush has created a unique story, full of mystery, suspense, and outright terror. He is quite good, however, in first creating a thread in the plot and then resolving it soon or later. I recommend this book to readers who enjoy mystery stories, as well as a good old-fashioned story of the human spirit triumphing over adversity.

Tell me: what did you pick? Literary or science fiction? Paranormal or Western mystery? Thriller or regional interest?

If you flung your hands over your eyes and shouted, “Stop! Stop! How on earth could I possibly answer this without having read at least a few pages of the book?” congratulations: that is precisely what a seasoned book category-chooser would say. (And should you be interested in doing so before I reveal James’ answer, you can check out the first few pages at the book’s Amazon page.)

So how was A Place Without a Postcard categorized? James made a simple, elegant, and most market-savvy decision: it’s simply categorized as Fiction (a.k.a. General Fiction, Fiction — Other, or Adult Fiction). That’s is both an accurate descriptor of the book and gave him the most marketing leeway. (For more insight into how and why he made that choice, check out this interview; as always, if you’re looking for direction in narrowing down your own book’s category, see the posts under the BOOK CATEGORY section of the archive list at right.)

Finally, I asked James to come here and talk to you because he is a smart author with a lot of experience promoting that most difficult of book types, a novel with regional appeal. He’s thought a lot about this, made good choices, and successfully survived what can be for many self-published authors a very intimidating experience.

Peruse very carefully what he has to say. And if you’ve ever wanted to ask questions about self-publishing, this would be an excellent time to do it.

Please join me in welcoming today’s very helpful guest blogger, James Brush. Take it away, James!

james-brush author photo

In 2003, I self-published my first novel, A Place Without a Postcard, using iUniverse. Self-publishing was a good experience for me and I learned a lot. In the interest of sharing some of what I learned, Anne invited me to write a guest post in which I thought I’d answer the questions I’m most frequently asked.

Are rescued racing greyhounds really such great pets?
Yes, they really are, but we’re talking about writing and self-publishing.

Oh, sorry. Should I self-publish my book?
That depends. The conventional wisdom is that nonfiction writers do better self-publishing than fiction writers. There isn’t a strong market for poetry, so many poets self-publish.
If you’ve got a fiction book, and you want readers, then you need to think about how you’re going to get people interested in your book.

These days, even authors published by the big houses are expected to do more and more of the promotional work themselves, but they have more tools at their disposal. Whether you self-publish or go the traditional route, your sales will depend largely on the work you are willing to do to market your book. More so for the self-published author.

Since your sales will likely depend on your effort, the writer who does self-publish and is willing and savvy enough to promote himself effectively and relentlessly stands to sell a lot of books and maybe even make some good money. But there is still one thing stacked against you: bookstores.

The big bookstore chains will rarely stock a self-published book. You may be able to convince your local Barnes & Noble or Borders to sell a few of your books on consignment, but to get your book in stores, you need to approach those indie booksellers who might be interested in quirky titles by local authors. That’s where I found the most luck.

Having said that, the big box stores will order your book for a customer who wants it, and it is likely to be available through that store’s website as well.

What you’ve got going for you, however, is the internet. In the years since I published A Place Without a Postcard, e-books have become viable. The internet has grown and blogs and social networking have gone mainstream. All of these things give writers, self-published or otherwise, even more ways to reach readers and promote themselves and their books.

The question then becomes, how hard do you want to work to find readers? As a self-published author, that will be entirely on you.

Ok, I’m going to do it. What should I do before I self-publish?
Don’t jump into it. Never publish your first, second or even third, fourth or fifth draft.

I had the advantage of working out the plot and dialog in grad school, where I received awesome and painfully honest critiques. Make sure your book is read by as many people–hopefully a few of them writers who will tell you the truth about your work–as you can find.

Have it edited. As an English teacher, I trust myself to do a solid proofread, but I’ll still miss a lot in my own work. You need to have someone else edit it.

Read the entire thing, out loud to yourself from a hard copy. I’ve seen Anne give this same advice here at Author! Author!, and she is absolutely correct. Do it. Much will be revealed.

In addition to making your manuscript the best you can possibly make it, you should develop a marketing plan of some kind prior to publishing, which brings us to…

What would you have done differently?
I would have spent more time thinking through marketing before I published.

When I published Postcard in 2003, blogs were not on my radar. The internet was something for tech savvy people. No one read e-books. Those were my perceptions, anyway.

I built my website, Coyote Mercury, in 2003, after publishing Postcard. In 2005, I rebuilt the site with a blog and fell in love with blogging. I also began building a larger audience for my writing. Now, most of the sales of my book come from people who have found my blog and enjoyed my writing there.

I suspect that a self-published author (or likely any author) will sell more books if she already has a readership, even a small one, prior to publication.

If I were self-publishing for the first time today, I would start a blog, maintain it, write regularly and build a readership before publishing the book. Maybe a year or two before publishing. Remember when I said don’t jump into it? Building a website and blogging are fun diversions for you while your manuscript cools before the next round of revisions. You might also be able to find an audience who will be as excited as you are the day your book hits the market.

I would also look around at other self-publishing options. I was happy with my experience with iUniverse, but there are more companies out there with different approaches and different ways of doing things. I would research those options.

Lulu intrigues me because they will allow you to publish your book in such a way that your own publishing company becomes the publisher of record. I like that and that would appeal to me if I were doing this again.

Do you plan to self-publish again?
I always intended A Place Without a Postcard to be something I would do on my own. It’s been a very rewarding experience, and I have no regrets.

I have a second novel now, A Short Time to Be There, that I’m shopping around to agents. I intend to do the traditional route for this book for a variety of reasons. I don’t have the same DIY desire for this book, though I know that when it is published, I will still have to do much of the marketing work myself and apply much of what I learned from A Place Without a Postcard.

I do write poetry, which I publish on my blog, and I’ve had some luck getting my poems published in various e-zines and journals. At some point, I will have a complete collection of poetry, and I may publish that myself.

Anything else?
I’ll say it again: make sure you’ve gotten other people to read and critique your work. Pay them if you must in dollars, chickens or eighteen-year-old Scotch because if you’re self-publishing, you’re going to have to accept the fact that some people consider all self-published books to be failures. This is simply not true, but you have a duty to make sure that you aren’t providing the world one more reason to categorically reject all self-published works.

Ultimately, you need to believe in your book, maybe even more so than when you submit to agents and editors. When you do that, you are looking for someone else to believe in your work and help you make it even better. You won’t have that when you self-publish. You’ll be on your own and you have to know down to your core that your book is good enough for you to look a stranger in the eye and tell him that your book is worth his time.

Mine is, but it took almost ten years to get it there.

Finally, the most important advice I know for anyone seeking to publish anything by any means:

Be patient and keep writing.
—
james-brush author photo James Brush is a writer and teacher living in Austin, TX with his wife, cat and two greyhounds. He teaches English in a juvenile correctional facility, and was once a James Michener Fellow at the Texas Center for Writers. He published his first novel, A Place Without a Postcard, in 2003. His writing has been published by qarrtsiluni, Thirteen Myna Birds, ouroboros review, Bolts of Silk, a handful of stones, The Journal of Pediatric Oncology Nursing and Good Gosh Almighty! He can be found online at Coyote Mercury.

Posted on - 3 Comments on The romance — and limitations — of exclusivity, part II

The romance — and limitations — of exclusivity, part II

1885-proposal-caricature

Last time, I took a break from our ongoing series to respond to a readers’ question about how to handle an exclusive request from an agent. Specifically, she wanted to know what she should do if she had already agreed to let one agent sneak an exclusive peek at her manuscript, but another agent had asked afterward to see it non-exclusively. What’s a writer to do?

The short answer: abide by her commitment to Agent #1 for the duration of the agreed-upon period of exclusivity, then move on to Agent #2. The only apparently shorter answer: what honoring that agreement means vis-à-vis approaching other agents really depends upon the terms of the exclusivity agreement.

Have I lost those of you who walked in halfway through this discussion? Okay, I’ll recap: an exclusive is an arrangement whereby a writer allows an agent to read a particular manuscript while no other agent will be reviewing it. The agent requests an exclusive because he would prefer not to compete with other agents over the manuscript; the writer agrees, presumably, because if this agent says yes, she will neither need nor want to approach other agents.

Let’s be clear about what that means in practice, campers: the writer guarantees that nobody else will be in the running while the requesting agent is pondering the pages. Anyone see a potential problem with that?

Give yourself a large, shiny gold star and a pat on the back if you instantly asked, “Wait a minute — what happens if the request for an exclusive comes in while another agent is already considering the manuscript?” That would indeed present a problem, because by definition, a writer cannot grant an exclusive if any agent is currently reading any part of the manuscript in question; in order to comply with a request for an exclusive, the writer must wait until all of the agents reading it at the time the exclusivity request arrived have informed him of their decisions.

Doesn’t seem like all that complicated a premise, does it? Yet hardly a month goes by when I some exclusive granter doesn’t tap me on the shoulder (physically or electronically) to ask, “Um, Anne, do you remember that request for an exclusive I was so excited about a week and a half ago?” (Or a month and a half, or six months.) “I’ve heard from another agent. What should I do?”

Which leads me to the other potential problem that I sincerely hope some of you came up with two paragraphs ago: what happens if an agent who asked for an exclusive doesn’t get back to the writer within a reasonable amount of time? Is the writer still bound by the exclusivity agreement? Or is there some point at which it’s safe to assume that silence = thanks, but we’re not interested?

The short answers to each of those last three questions, in order: it depends on the terms of the original agreement; it depends on the terms of the original agreement; it depends on the terms of the original agreement.

What does it depend upon? Those of you who read breathlessly through yesterday’s post, shout it along with me now: it depends upon whether the writer had the foresight to set an end date for the exclusive. If an exclusive is open-ended, the writer cannot ethically send out requested materials to other agents until one of two things happens: the exclusive-requester informs the writer that she has rejected the manuscript, or so many months have passed without word from the agent that it’s safe to assume that the answer is no.

Even then — say, six months — I’d still advise sending an e-mail, asking if the exclusive-seeking agent is finished with the manuscript. It’s only polite.

Or avoid this dilemma entirely by hedging your bets from the get-go: grant the exclusive, but send the manuscript along with a cover letter that mentions how delighted you are to agree to a six-week exclusive. The agent can always come back with a request for more time, but at least you won’t be left wondering six months hence whether you’ll offend her if you move on.

I’m sensing some severe writerly disgruntlement out there. “But Anne!” exclaim aspiring writers who want there to be more options. “Why should I borrow trouble? Surely, you don’t expect me to run the risk of offending an agent by implying that he’s not going to get back to me in a timely manner?”

Hey, I don’t expect anything; do as you think best. I’m just the person that aspiring writers keep asking how to get out of an exclusive that hasn’t panned out as they had hoped.

To help you weigh the relevant risks, let’s look at the phenomenon from the other side of the agreement. Generally speaking, agents will request exclusives for only one of three reasons: they fear that there will be significant competition over who will represent the project, they don’t like to be rushed while reading, or it is simply the agency’s policy not to compete with outside agencies, ever.

Do I feel some of you out there getting tense over that third possibility, doing the math on just how many years (if not decades) it could take to make it through your list of dream agents if you had to submit to them one at a time? Relax, campers: requests for exclusives are actually fairly rare.

Why rare? Well, the first kind of exclusive request I mentioned yesterday, the one Agent A might use to prevent Agents B-R from poaching your talents before A has had a chance to read your manuscript (hey, A’s desk is already chin-deep in paper), tends to be reserved for writers with more than just a good book to offer. Celebrity, for instance, or a major contest win fifteen minutes ago. Basically, the agent is hoping to snap up the hot new writer before anybody else does.

Or before the HNW realizes that s/he might prefer to be able to choose amongst several offers of representation. Since pretty much every respectable agency offers the same service, such choices are often made on the basis of connections, how well-established the agency is, or even how well the writer and the agent happen to hit it off. If an agent fears that the other contenders might be able to offer a rosier prospect, it might well be worth her while to buttonhole the HNW and get her to commit to an exclusive before anyone else can get near.

So if you suddenly find yourself the winner of a well-respected literary contest or on the cover of People, remember this: just because an agent asks for an exclusive does not mean you are under any obligation to grant it.

Oh, pick your chin up off the floor. If your work is in demand, it’s not necessarily in your best interest to sign with the first agent who makes an offer — you will want the one with the best track record of selling books like yours, right? Ideally, you would like to be in a position to compare and contrast offers from different agents.

Why not pick the one who asks first and be done with it? Chant it with me now, long-time readers: you do not want to land just any agent; you want the best agent for your work.

If you shouted, “Yes, by Jove: I want to query and submit in a manner that maximizes the probability to be fielding several offers at once!”, then I suggest you consider two questions very carefully before you decide which agents to approach first:

(1) If an agency has an exclusives-only policy, should it be near the top of my query list, potentially forcing me to stop my submission process cold until they get back to me? Or are there agents who permit simultaneous submissions that I could approach all at once before I queried the exclusive-only agency?

(2) Is there an agent on this list to whom I would be OVERJOYED to grant an exclusive, should he happen to request it after seeing my query or hearing my pitch, or would I be equally happy with any of these agents? If it’s the former, should I approach that agent right off the bat, before sending out queries to any exclusives-only agents on the list?

The disgruntled murmur afresh: “Okay, Anne, I get it; an ounce of prevention is worth a pound of cure. But where does this leave Virginia and the many other writers out there who have granted exclusives to the first agent who asked, only to find themselves chafing under the agreement down the line, when other agents asked to see the manuscript? Can’t you offer then just a few ounces of cure?”

Again, it depends: why did the agent asked for the exclusive in the first place, and how long it has been since the writer granted it?

If the agent asked for it because her agency has an advertised policy that it will only consider exclusive submissions, then the writer is indeed obligated to hold off on further submissions. If the agreed-upon period has elapsed, Virginia can always contact the agent and ask point-blank if s/he needs more time.

What the writer should most emphatically NOT do when dealing with an exclusives-only agency is contact the agent, explain that others want to read the work, and ask if it’s okay to submit simultaneously — which, incidentally, is very frequently the writer’s first impulse, if those who contact me on the sly to ask my advice are any indication. Bless their optimistic little hearts, they seem to believe that of only the agent in question understood how eagerly they want to find representation, the agent’s heart would melt.

“Of course, you may indulge in multiple submissions,” the agent would say, tossing candy to the world’s children from Santa’s sleigh, assisted by the Easter Bunny, Bigfoot, and a miraculously still-alive Amelia Earhart. “My agency was just kidding about that whole exclusives-only thing.”

Call me a pessimist, but I simply don’t believe that’s going to happen.

This desire to throw oneself upon the agent’s mercy appears even stronger, if that’s possible, in writers who already have submissions out with other agents, and THEN receive a request for an exclusive from an agent. For many such submitters (who, let’s face it, have a problem most aspiring writers would LOVE to have), the fact of previous submission seems to obviate the agent’s request, or even an exclusives-only agency’s policy.

They couldn’t really mean it in my case, these writers think.

I hate to burst your bubble, Glinda, but I can assure you that they could — and do. Trying to negotiate one’s way out of this situation only tends to change the representation question from whether the agent likes the writer to whether he really wants to deal with someone who has difficulty following directions.

Don’t believe me? Okay, let’s take a gander at an e-mail exchange between an agent and a writer who already has a submission out to another agent:

Dear Melissa:
Thank you for querying me with your novel, TERMINAL INDECISIVENESS. Please send the first fifty pages.

As you may already know, our agency will accept only exclusive submissions. Please enclose a SASE.

Regards,
Clinton McPicky

Dear Clint:
Thank you for your interest in my novel. I would be happy to give you an exclusive, but the fact is, two other agents already have partial manuscripts, and I don’t know when I shall be hearing back from them. I’m really impressed with your agency, though, and I certainly don’t want to knock it out of consideration.

Since it would obviously be impossible for me to give you an exclusive on material that’s already elsewhere, is it okay if I just go ahead and send you what I’ve sent the others?

Melissa

Dear Melissa:
As I mentioned, my agency only accepts submissions on an exclusive basis.

Clinton

What happened here? Melissa tried to shift responsibility for solving her dilemma onto Clinton’s shoulders, that’s what. (Also, she addressed him by a familiar nickname, rather than the name with which he signed his letter; a small thing, but rather rude.) From her point of view, this strategy made perfect sense: his request had caused a problem, so she asked him to modify his request.

From Clinton’s point of view, however, Melissa was asking him to change agency policy for the sake of a single writer who, for all he knows, simply did not bother to check what those policies were before querying. What possible incentive could he have for saying yes?

Got the impulse to quibble out of your system, Melissa? Good. Next time, abide by your agreement: allow Clinton an exclusive until the agreed-upon time has elapsed, then inform him that unless he would like an extension upon his exclusive (which you are under no obligation to grant, Mel), you will be submitting it to the other agents who have requested it.

What’s that you say, Melissa? Isn’t Clinton likely to say no at that point? Perhaps, but not necessarily — and you will have done your level best to conduct your submission process honorably.

“Okay,” the formerly disgruntled agree reluctantly, “I guess that makes some sense. But what about the writer — say, Melissa’s brother Melvin — who has an open-ended exclusive arrangement with Jade, an agent whose agency does not insist upon solo submissions? She’s had it for a while, and four other agents have asked to see his book! Given how many are interested, can’t he just move on without telling her, and hope that she will be the first to make an offer, so he doesn’t have to ‘fess up about sending his manuscript elsewhere?”

The short answer is no. The long answer is that it depends upon how much time has elapsed.

Melvin should check the agency’s website, its agency guide listing, and the letter Jade sent him, asking for an exclusive: has it been at least as long as any mentioned turn-around time — or, to be on the safe side, a couple of weeks longer? If not, he cannot in good conscience send out requested materials to any other agent regardless of whether others requested exclusives in the meantime.

Don’t even consider it, Melvin. Otherwise, your word to Jade would be meaningless, no?

For some reason, the vast majority of the Melvins who creep into my atelier in the dead of night to ask my advice on the subject — a practice I discourage, incidentally; the comment section is there for a reason — almost always seem surprised, or even hurt, by this response. But the situation honestly is pretty straightforward, ethically speaking: Melvin agreed to the exclusive, so everyone in the industry would expect him abide by it.

And as we saw above, contacting everyone concerned to explain the dilemma will not eliminate it; all that will do is tell all of the agents involved that Melvin is trying to change the rules. Either trying to renegotiate with Jade at this point or telling the others they will need to wait, will not win him points with anybody; it will merely look as though he didn’t understand what an exclusive was.

Here’s how I would advise Melvin to handle this dilemma with his integrity intact: wait it out for the stated turn-around time (plus two weeks), then send the polite note I mentioned above: remind her that she asked for an exclusive, but inform her that he has had other requests for materials. Do not leave that last bit out: it’s imperative that Jade is aware before she makes a timing decision that others are indeed interested.

If Jade writes back and says she wants to represent him, he has only two options — saying yes without sending out further submissions or saying no and sending out to the other four. If Jade does make an offer he wishes to accept, it would be courteous of Melvin to send a polite note to the other four, saying precisely what happened: another agent made an offer before he could send out the materials they requested. They’ll understand; this happens all the time.

If Jade asks for more time, Melvin should consider carefully whether he is willing to grant it. If he does, he should set a date — say, a month hence — beyond which he will start sending out manuscripts to the other four.

If, however, Jade doesn’t respond to his polite e-mail within six weeks, he should not, as many writers in this situation are tempted to do, overload her inbox with increasingly panicked e-mails. On day 43 (six weeks + 1 day), Melvin should send the requested materials to the four agents, along with cover letters explaining that others are looking at it simultaneously. No need to specify who is doing the looking, just that they are.

To deal courteously with Jade at this point, he should send a letter, saying that while she is still his first choice (the implication of an exclusive, always), since the exclusive has now expired, he is now sending out requested materials to other agents. As, indeed, he had already given her notice that he might do if she didn’t get back to him.

Again, this happens all the time. As long as a writer does what he said he was going to do, he’s unlikely to run into much trouble with an exclusive — but remember, this is an industry where reputations count; in the long run, it’s in your interest every bit as much as the agent’s that you honor the exclusivity agreement, if you grant it.

A tip for figuring out how long to suggest a requested exclusive should be: take the amount of time you feel you could wait calmly if you had a second request for materials burning a hole in your pocket. Now double it.

Take a gander at that number: is it in days, rather than weeks or months? If so, may I suggest gently that you may be too impatient to be happy with any length of exclusive?

You can always say no, right? Right? Can you hear me?

Frankly, I think most submitters in this situation overreact to the prospect of a comparatively short wait — or did not have a realistic sense of how long it can take these days for an agent to make up his mind about a manuscript. 3-6 month turn-around times are not uncommon, and let’s face it, holding off for a few days or weeks is not going to harm the writer’s chances with the other requesting agents.

Chances are that they’re reasonable people. After all, it’s not as though they requested the materials, then cleared their schedules for the foreseeable future in order to hold their respective breaths until the submission arrived.

And, please, I implore you, do not grant de facto exclusives. If an agent did not ask for an exclusive and the writer did not agree to it, the writer is perfectly at liberty to continue to submit, query, and pitch until a representation contract is signed. While not continuing to pursue other leads while an agent is perusing your work may seem like a well-deserved break, a reward for successful querying, it’s effectively like applying to only one college per year: you might get in eventually, but it’s a far more efficient use of your time to apply to many simultaneously.

So submit widely — and keep those queries and submissions circulating until you land an agent. Just make sure that when you have requested materials out to more than one agent, you tell each that others are looking at it.

Trust me, they’ll want to know, even if they aren’t exclusive-minded. Gives ‘em just a touch of incentive to read faster.

Next time, I shall resume the Back to Basics series. Keep those expectations reasonable, folks, and keep up the good work!

PS: I really was serious yesterday when I asked if any of you lovely readers had any bright ideas for a category title on this subject; people seem to have a hard time finding EXCLUSIVES AND MULTIPLE SUBMISSION. So if you can think of a pithy-yet-eye-catching description less than 40 characters long, please let me know — I shall be eternally grateful, and so will all of the many, many submitters who find themselves in this situation every year.

Posted on - No Comments on The getting-a-book-published basics, part IV: what happens AFTER a successful query or pitch?

The getting-a-book-published basics, part IV: what happens AFTER a successful query or pitch?

smiling-rock

Still hanging in there, campers? I know, I know: there’s a LOT of information in this basic overview series, but if you start to find it overwhelming, just try to concentrate on the big picture, the broad strokes, rather than feverishly attempting to memorize every detail.

Even if you are not new to the business side of art, it’s good from time to time to distance yourself from the often-trying process of trying to get your writing published. And if you doubt that, do me a favor: rise from your chair, take two steps away from the monitor, and take a gander at the photograph above.

If you don’t see the rock smiling at you, you may be focusing too much on the small picture.

Besides, you can always come back and refresh your memory later. Seriously, it’s easy, if a bit time-consuming. One of the many charms of the blog format lies in its archives: as long as I am running Author! Author!, these posts aren’t going anywhere, and the archives are organized by subject. So please feel free to use this series as a general overview, delving into the more specific posts on individual topics grouped by topic for your perusing convenience on a handy list on the lower right-hand side of this page. There is also a search engine in the upper-right corner, so searchers may type in a word or phrase.

And, as always, if you can’t find the answer to a particular writing question, feel free to ask it in the comments. I’m always on the look-out for new subjects for posts, and readers’ questions are far and away my best source.

Last time, I went over the three basic means of bringing your book to an agent’s attention: querying, either by sending a letter via regular mail (the classic method), approaching by sending an e-mail (the newfangled method) or through the agency’s website (the least controllable), and verbal pitching (far and away the most terrifying. Today, I’m going to talk about the various possibilities of response to your query or pitch.

Which, you may be happy to hear, are relatively limited and very seldom involve anyone being overtly mean. Or calling you and demanding that you give a three-hour dissertation about your book on the spot. Not that these are unreasonable fears, by any means: given how intimidating the querying and pitching processes can be but I find it hard to believe that the possibility of an agent’s being genuinely rude in response hadn’t occurred at least once to all of us before the first time we queried or pitched.

I heard that chortling, experienced pitchers and queriers; I said overtly mean, not dismissive or curt. There’s a big difference. Dismissive and/or curt responses are not personal, usually; overt meanness is.

So to those of you who have never queried or pitched before, I reiterate: the probability that an agent will say something nasty to you about your book at the initial contact stage is quite low. S/he may not say what you want him or her to say — which is, of course, “Yes! I would absolutely love to read the book you’ve just queried/pitched!” — but s/he is not going to yell at you. (At least, not if you’re polite in your approach and s/he is professional.)

At worst, s/he is going to say “No, thank you.”

You can handle that, can’t you? I hope so, because any writer who is in it for the long haul just has to get used to the possibility of hearing no. Because hear it you almost certainly will, no matter how good your manuscript is.

Yes, you read that correctly, newbies: pretty much every writer who has landed an agent within the last decade heard “No, thank you,” many, many times before hearing, “Yes, of course.”

Ditto with virtually every living author who has brought a first book out within the last ten years. At least the ones who were not already celebrities in another field; celebrities have a much easier time attracting representation. (Yes, life is not fair; this is news to you?) That’s just the way the game works these days.

Translation: you should not feel bad if your first query or pitch does not elicit a positive response. Honestly, it would be unusual if it did, in the current market.

Some of your hearts are still racing at the prospect anyway, aren’t they? “Okay, Anne,” a few of you murmur, clutching your chests and monitoring your vital signs, “I understand that it may take a few nos to get to yes. But if an agent isn’t likely either to go into raptures or to fly into an insult-spewing rage after reading a query letter or hearing a pitch, what is likely to happen? I’d like to be prepared for either the best or the worst.”

An excellent plan, oh ye of the racing heart rates. Let’s run through the possibilities.

How can a writer tell whether a query or pitch has been successful?
As we discussed last time, the query letter and pitch share a common goal: not to make the agent stand up and shout, “I don’t need to read this manuscript, by gum! I already know that I want to represent it!” but rather to induce her to ask to see pages of the manuscript. These pages, along with anything else the agent might ask the writer to send (an author bio, for instance, or a synopsis) are known in the trade as requested materials.

So figuring out whether a query or pitch did the trick is actually very simple: if the agent requested materials as a result of it, it was. If not, it wasn’t.

Enjoying this particular brand of success does not mean that a writer has landed an agent, however: it merely means that he’s cleared the first hurdle on the road to representation. First-time pitchers and queriers often get carried away by a provisional yes, assuming that a request for materials means that they will be able to bypass the heart-pumping, nerve-wracking, ego-shredding, and time-consuming process of continuing to query and/or pitch.

And then, a week or a month or three months later, they’re shattered to receive a rejection letter. Or, still worse, they’re biting their nails six months later, waiting to hear back from that first agent who said yes. Shattered hope renders it harder than ever to climb back onto the querying horse.

That’s the bad news. Here’s the good news: writers who walk into the querying and pitching process armed with a knowledge of how it works can avoid this awful fate through a simple, albeit energy-consuming, strategy. Send what that first agent asks to see, but keep querying other agents, just to hedge your bets.

In other words, be pleased with a request for materials, but remember, asking to see your manuscript does not constitute a promise to love it, even if an agent was really, really nice to you during a pitch meeting; it merely means that she is intrigued by your project enough to think that there’s a possibility that she could sell it in the current publishing market.

How can a writer tell whether a query or pitch has been unsuccessful?
If the agent decides not to request materials (also known as passing on the book), the query or pitch has been rejected. If so, the writer is generally informed of the fact by a form letter — or, in the case of e-mailed queries, by a boilerplate expression of regret. Because these sentiments are pre-fabricated and used for every rejection, don’t waste your energy trying to read some deeper interpretation into it; it just means no, thanks. (For more on the subject, please see the FORM-LETTER REJECTIONS category on the archive list.)

Whether the response is positive or negative, it will definitely not be ambiguous: if your query has been successful, an agent will tell you so point-blank. It can be a trifle harder to tell with a verbal pitch, since many agents don’t like watching writers’ faces as they’re rejecting them — which is one reason that a writer is slightly more likely to receive a request for materials from a verbal pitch than a written query, by the way — and will try to let them down gently.

But again, there’s only one true test of whether a pitch or query worked: the agent will ask to see manuscript pages.

Let’s get back to the happy stuff: what if I’m asked to send pages?
If you do receive such a request, congratulations! Feel free to rejoice, but do not fall into either the trap I mentioned above, assuming that the agent has already decided to sign you (he hasn’t, at this stage) or the one of assuming that you must print off the requested pages right away and overnight them to New York (or wherever the agent of your dreams may happen to ply his trade). Both are extremely common, especially amongst pitchers meeting agents for the first time, and both tend to get those new to submission into trouble.

Take a deep breath — and realize that you have a lot of work ahead of you. You will be excited, but that’s precisely the reason that it’s a good idea to take at least a week to pull your requested materials packet together. That will give you enough time to calm down enough to make sure that you include everything the agent asked to see.

How to pull together a submission packet is a topic for another day, however — specifically, the day after tomorrow. Should you find yourself in the enviable position of receiving a request for submissions between now and then, please feel free to avail yourself of the in-depth advice under the HOW TO PUT TOGETHER A SUBMISSION PACKET category on the list at right.

In the meantime, let’s talk about some other possible agently reactions.

What if a writer receives a response other than yes or no?
If you receive a response that says (or implies) that the agency requires writers seeking to be clients to pay for editorial services or evaluation before signing them to contracts, do not say yes before you have done a little homework. In the US, reputable agencies do not charge reading fees — for a good list of what an agent may charge a client, check the Association of Authors’ Representatives website. It’s also an excellent idea to look up an agency that asks for money on Preditors and Editors to see if the agency is legit. You may also post a question about the agency on Absolute Write; chances are, other aspiring writers will have had dealings with the agency. (The last has a lot of great resources for writers new to marketing themselves, by the way.)

Why should you worry about whether an agency is on the up-and-up? Well, every year, a lot of aspiring writers fall prey to scams. Call me zany, but I would prefer that my readers not be amongst the unlucky many.

The main thing to bear in mind in order to avoid getting taken: not everyone who says he’s an agent is one. The fact is, anyone could slap up a website with the word AGENCY emblazoned across the top. Some of the most notorious frauds have some of the most polished and apparently writer-friendly websites.

Scams work because in any given year, there literally millions of English-speaking writers desperate to land an agent and get published, many of whom don’t really understand how reputable agencies work. Scammers prey upon that ignorance — and they can often get away with it, because in the United States, there are no technical qualifications for becoming an agent. Nor is there any required license.

Yes, really: it’s possible just to hang up a shingle and start taking on clients. Or in the case of many scams, start asking potential clients to pay them fees, either directly (as in the notorious We don’t work like other agencies, but we require a paid professional evaluation up front dodge; to see a full correspondence between an actual writer and such a business, check out the FEE-CHARGING AGENCIES category at right) or by referring writers to a specific editing service (i.e., one that gives the agency kickbacks), implying that using this service is a prerequisite to representation.

Reputable agents decide whether to represent a manuscript based upon direct reading; they do not require or expect other businesses to do it for them. Nor do they charge their clients up front for services (although some do charge photocopying fees). A legitimate agency makes its money by taking an agreed-upon percentage of the sales of its clients’ work.

If any so-called agent tries to tell you otherwise, back away, quickly, and consult the Association of Authors’ Representatives or Preditors and Editors immediately. (For a step-by-step explanation of how others have successfully handled this situation, run, don’t walk to the FEE-CHARGING AGENCIES category at right.)

Heck, if you’re not sure if you should pay a requested fee, post a question in the comments here. I would much, much rather you did that than got sucked into a scam.

Better yet, check out any agent or agency before you query. It’s not very hard at all: the standard agency guides (like the Writers Digest GUIDE TO LITERARY AGENTS and the Herman Guide, both excellent and updated yearly) and websites like Preditors and Editors make it their business to separate the reputable from the disreputable.

Fortunately, such scams are not very common. Still, it pays to be on your guard, especially if your primary means of finding agents to query is trolling the internet.

What if a writer receives no response at all?
More common these days is the agency that simply does not respond to a query at all. Agencies that prefer to receive queries online seem more prone to this rather rude practice, I’ve noticed, but over the last few years, an ever-increasing number of queries — and even submissions, amazingly — were greeted with silence.

In many instances, it’s actually become a matter of policy: check the agency’s website or listing in one of the standard agency guides to see if they state it openly. (For tips on how to decipher these sources, please see the HOW TO READ AN AGENCY LISTING category on the list at right.)

A complete lack of response on a query letter does not necessarily equal rejection, incidentally, unless the agency’s website or listing in one of the standard agency guides says so directly. Queries do occasionally get lost, for instance. The single most common reason a writer doesn’t hear back, though, is that the agency hasn’t gotten around to reading it yet.

Be patient — and keep querying other agents while you wait.

Seeing a pattern here?

I certainly hope so. There’s a good reason that I always urge writers to continue querying and pitching after an agent has expressed interest: as I mentioned last time, it can take weeks or even months to hear back about a query, and many agencies now reject queriers through silence. A writer who waits to hear from Agent #1 before querying Agent #2 may waste a great deal of time. Because agents are aware of this, the vast majority simply assume that the writers who approach them are also querying other agents; if they believe otherwise, they will say so on their websites or in their listings in agency guides.

For some guidance on how to expand your querying list so you may keep several queries out at any given time, please see the FINDING AGENTS TO QUERY category on the list at right.

What should a writer do if her query was rejected?
Again, the answer is pretty straightforward: try another agent. Right away, if possible.

What it most emphatically does not mean is that you should give up. Contrary to what virtually every rejected writer believes, rejection does not necessarily mean that the book concept is a poor one; it may just means that the agent doesn’t represent that kind of book, or that she just spent a year attempting to sell a similar book and failed (yes, it happens; landing an agent is no guarantee of publication), or that this book category isn’t selling very well at the moment.

The important thing to bear in mind is that at the query or pitching stage, the book could not possibly have been rejected because the manuscript was poorly written.

The query might have been rejected for that reason, naturally, but it’s logically impossible for an agent to pass judgment on a manuscript’s writing quality without reading it. Makes sense, right?

One piece of industry etiquette to bear in mind: once a writer received a formal rejection letter or e-mail, it’s considered rude to query or pitch that book project to the same agent again. (See why it’s so important to proofread your query?) At some agencies, that prohibition extends to all of the member agents; however, this is not always the case. Regardless, unless a rejecting agent actually tells a writer never to approach him again — again, extremely rare — a writer may always query again with a new book project.

Contrary to an annoyingly pervasive rumor that’s been haunting the conference circuit for decades, being rejected by one agency has absolutely no effect upon the query’s probability of being rejected by another. There is no national database, for instance, that agents check to see who else has seen or rejected a particular manuscript (a rumor I have heard as recently as last week), nor do agencies maintain databases to check whether they have heard from a specific querier before. If you’re going to get caught for re-querying the same agency, it will be because someone at the agency remembers your book project.

You really don’t want to tempt them by sending the same query three months after your last was rejected, though. People who work at agencies tend to have good memories, and an agent who notices that he’s received the same query twice will almost always reject it the second time around, on general principle. In this economy, however, it’s certainly not beyond belief that an agent who feels that he cannot sell a particular book right now may feel quite differently a year or two hence.

I leave the matter of whether to re-query to your conscience, along with the issue of whether it’s kosher to wait a year and send a query letter to an agent who didn’t bother to respond the last time around.

If your query (or manuscript, for that matter) has been rejected, whatever you do, resist the temptation to contact the agent to argue about it, either in writing or by picking up the phone. I can tell you now that it will not convince the agent that his rejection was a mistake; it will merely annoy him, and the last thing your book deserves is for the agent who rejected it to have a great story about an unusually obnoxious writer to tell at cocktail parties.

In answer to what you just thought: yes, they do swap horror stories. Seldom with names attached, but still, you don’t want to be the subject of one. In an industry notorious for labeling even brilliant writers difficult for infractions as innocuous as wanting to talk through a requested major revision before making it, or defending one’s title if the marketing department wants another, or calling one’s agent once too often to see if a manuscript has been sent to an editor, writers new to the game frequently find themselves breaking the unwritten rules.

The no-argument rule is doubly applicable for face-to-face pitching. Trying to get a rejection reversed is just not a fight a writer can win. Move on — because, really, the only thing that will genuinely represent a victory here is your being signed by another agent.

It’s completely natural to feel anger at being rejected, of course, but bickering with or yelling at (yes, I’ve seen it happen) is not the most constructive way to deal with it.

What is, you ask? Sending out another query letter right away. Or four.

Something else that might help you manage your possibly well-justified rage at hearing no: at a good-sized agency — and even many of the small ones — the agent isn’t necessarily the person doing the rejecting. Agencies routinely employ agents-in-training called agency screeners, folks at the very beginning of their careers, to sift through the huge volume of queries they receive every week. Since even a very successful agent can usually afford to take on only a small handful of new clients in any given year, in essence, the screener’s job is to reject as many queries as possible.

Here at Author! Author!, the prototypical agency screener has a name: Millicent. If you stick around this blog for a while, you’re going to get to know her pretty well. And even come to respect her, because, let’s face it, she has a hard job.

Typically, agents give their Millicents a list of criteria that a query must meet in order to be eligible for acceptance, including the single most common reason queries get rejected: pitching a type of book that the agent does not represent. There’s absolutely nothing personal about that rejection; most of the time, it’s just a matter of fit.

What is fit, you ask, and how can you tell if your book and an agent have it? Ah, that’s a subject for tomorrow’s post.

For today, let’s concentrate on the bigger picture. Finding an agent has changed a lot over the last ten or fifteen years; unfortunately, a great deal of the common wisdom about how and why books get picked up or rejected has not. The twin myths that a really good book will instantly find an agent and that any agent will recognize and snap up a really good book are just not true anymore, if indeed they ever were.

I’m not going to lie to you: finding an agent is work; it is often a lengthy process, even for the best of manuscripts. More than ever before, an aspiring writer needs not just talent, but persistence.

I know you have it in you. Keep up the good work!

Posted on - 5 Comments on The getting-a-book-published basics, part III: close enough is not nearly good enough, or, pardon me while I fling this brick through a nearby window

The getting-a-book-published basics, part III: close enough is not nearly good enough, or, pardon me while I fling this brick through a nearby window

brick through a window

I’m completely exhausted today, campers. For the past couple of days, I have been sneaking revision tips into my ongoing series on how books do and don’t get published in the United States these days. I was being clever, you see: I had been running a series on self-editing all throughout December, and since I know that many of you are planning to rush requested manuscripts and queries out the door just as soon as the annual New Year’s Resolution Querying Avalanche wraps up in a few weeks, I didn’t want those who have been hanging out here at Author! Author! for a while to get bored while I was running through the basics for the benefit of all of those New Year’s resolution queriers.

Welcome, those of you new to the game, by the way. I’m delighted that you have decided to join us. Pull up a chair and stay a while.

The result of my trying to address both audiences has been some marathon posts, as you may have noticed over the last couple of days. And frankly, some of my means of marrying these disparate topics have been less than subtle; yesterday, if memory serves, I simply started a new section in boldface.

So today, I’m not even going to try to find a clever way to spring editing advice upon you. Today, we’re going to be opening with it, because it’s one of the most important things for any aspiring writer — new to the game or old hand — to understand about how submission works.

Professional readers like agents, editors, and contest judges do not read like other people; their eyes are trained to zero in on typos, redundancies, and grammatical problems. Unlike regular readers, who tend to note problems and move on, the pros usually just stop reading when they encounter a writing concern.

Why is this vital for every writer who ever intends to query an agent, submit to an editor, or enter a literary contest to know? Because it means that if page 1 is full of typos, it just doesn’t matter if the writing on page 50 is magnificent. A professional reader like Millicent the agency screener is not very likely to keep reading long enough to find out.

That massive sideways shift in the airspace above the English-speaking world was legions of long-time queriers and submitters rolling their respective eyes. “That’s today’s self-editing tip, Anne?” they scoff collectively. “That I should proofread every single syllable of every page I plan to submit, including my query letter, before sending it out? Isn’t that, you know, How to Get Published 101?”

Yes and no, eye-rollers. Yes, I am bringing this up because I must assume that at least some of the writers reading this are new to the information. No, because I’m about to raise the proofreading bar:

Proofread — not just spell-check — every syllable of every page intended to be seen by professional readers. Read it IN HARD COPY. Not just immediately after you complete writing it, but after every revision as well.

Seem like a lot of work? It is, but it’s the only way to assure that any revision is complete.

Rolling your eyes again? Go ahead, but you wouldn’t believe how often Millicent finds herself confronted with paragraphs that begin in one tense and end in another, pages from UK- and Canada-based writers that sometimes exhibit British spellings and sometimes American, and stories set in Slovenia for the first 30 pages and Slovakia thereafter.

And don’t even get me started on how frequently contest entries have obviously not even been spell-checked since their last revision. Or, indeed, at all.

Since I toil in an industry where every detail is expected to be correct before anyone else claps eyes on one’s work — and so do you, incidentally, if you intend your writing for publication — I am perpetually astonished by this kind of “Oh, well, close enough!” attitude. Close enough is not good enough.

Why, campers? Shout it along with me now: missing words, typos, and formatting inconsistencies drive people who read manuscripts for a living completely nuts.

The ones who are good at their jobs, anyway. To a detail-oriented professional reader, a misspelled word or grammatical error is just as jarring as a brick thrown through his office window or long fingernails drawn down a blackboard.

Worse, actually: to him, those types of easily-preventable errors just seem unprofessional, the sign of a writer who thinks, “Oh, well, close enough!”

Admittedly, that may not be an entirely fair assessment of a submission or contest entry, since writers who care a great deal about their work are often in a terrible hurry to get them out the door and into the mail, but nevertheless, I can guarantee you that on any given minute of any given New York City workday, some Millicent screening submissions (or even queries, sacre bleu!) will be muttering, “Doesn’t this writer ever read his own work?”

Astonishingly, many don’t. Aspiring writers savvy enough to sit down with a hard copy of their manuscripts, a sharp pencil, and a warm, possibly caffeinated beverage represent a tiny minority of the submitting public, I’m sorry to report.

Oh, most will take a gander at a scene or chapter immediately after they compose it, of course, but not necessarily after revising it. Let’s face it, writers are prone to tinkering with already-composed pages, moving text around, sharpening dialogue, tightening pacing, and so forth. There’s nothing inherently wrong with tendency, of course, but the cumulative result of even a handful of miniscule changes in a scene can often be a paragraph, scene, or chapter that does not read with the consistency of a smooth, continuous narrative.

Consistency of voice is one of the hallmarks of the professional writer, so it genuinely pains me to report just how infrequently revising writers make larger changes with absolute accuracy throughout a manuscript. Every editor — and Millicent, and contest judge — has a few amusing stories about the protagonist’s brother named Joe in Chs. 1, 4, and 6, Jim in Chs. 2, 3, and 17, and Jack everywhere else.

As I said, I’m including the editing tips primarily for those at the submission stage, but please do not shrug off this advice if you happen to be in the early writing stages of a book. The sooner you start setting aside some serious time to read your own work, the better — and the less likely you are to fall into the trap of assuming, as too many submitters and contest entrants apparently do, that what you think is on the page is precisely what is there, despite all of that tinkering.

For a professional writer, constant re-reading is simply part of the writing process. Clutching a warm beverage while you peruse is optional, naturally.

Now, if you’ll excuse me, I’m just going to toss this handy brick through that fetching window, to alert you that I’m about to switch the subject back to the basics.

For the last couple of posts, I’ve been attempting to give writers brand-new to the daunting challenge of trying to get their books published — and writers at every other stage of experience as well — an overview of how a book’s interaction with a major publisher actually works. Too many aspiring writers believe, mistakenly, that all that’s necessary for a book to get published is to write it — and not all that grammatically. However, as any author whose first book came out within the last decade could tell you, bringing one’s writing to the publishing industry’s attention can be almost as much work as the composition process — and has been known to take just as long or longer.

Sorry to be the one to break it to you, but it’s vital to understand that extended, frustrating, and difficult roads to publication are the norm for first books these days, not the exception, regardless of the writing quality of the manuscript.

Although, naturally, those free of typos enjoy a considerable advantage. I just mention.

Those of you who have been rejected before have been shaking your heads in disbelief for the last couple of paragraphs, haven’t you? Please don’t: clinging to the common writerly misconception that if writing is any good, it will always be picked up by the first or second agent who sees it, or that a manuscript that doesn’t find a publisher within the first few submissions must not be well-written, is a sure road to discouragement. Since the competition in the book market is fierce by the standards of any industry, realistic expectations are immensely helpful in equipping even the most gifted writer for the long haul.

Knowing how tough the competition and how closely professional readers scan pages can also be hugely beneficial in tracking down and working well with the helpful friend who will be toting your manuscript to publishers for you, your agent. You know, that helpful soul that a writer needs these days in order to have any realistic hope of getting published by a major U.S. publishing house.

So how does a writer go about acquiring this valuable assistant? Unless one happens already to be intimate friends with a great many well-established authors, one has two options: verbally and in writing. Since most aspiring writers take the written route, I’m going to talk about it first.

Before we begin, another brick-through-the-window interruption: the following are an aspiring writer’s only options for calling a US-based agent’s attention to his or her work. Picking up the phone and calling, stopping them on the street, or other informal means of approach are considered quite rude in the industry.

As is mailing or e-mailing a manuscript to an agent without asking first if s/he would like to see it, by the way; this is generally considered an instant-rejection offense. Unlike in the old days we’ve been discussing over the last couple of posts, simply sending to an agent who has never heard of you will only result in your work being rejected unread: uniformly, agencies reject submissions they did not actually ask to see (known as unsolicited submissions).

Is everyone clear on why appearing rude is not in a writer’s interest? Good. Let’s move on to the accepted courteous means of introducing yourself and your book.

Approaching an agent in writing: the query letter
The classic means of introducing one’s book to an agent is by sending a formal letter, known in the trade as a query. Contrary to popular belief, the query’s goal is not to convince an agent to represent the book in question — no agent is going to offer to represent a book or proposal before she’s read it — but to prompt the agent to ask the writer to send either the opening pages of the manuscript or the whole thing. After that, your good writing can speak for itself, right?

Think of the query as your book’s personal ad, intended to pique an agent’s interest, not as the first date.

Always limited to a single page in length, the query letter briefly presents the agent with the bare-bones information s/he will need in order to determine whether s/he wants to read any or all of the manuscript the writer is offering. A good query should include, but is not limited to, the following — and no, none of these are optional:

*Whether the book is fiction or nonfiction.
You’d be surprised at how often queriers forget to mention which.

*The book category.
Basically, the part of the bookstore where the publishing book will occupy shelf space. Since no agent represents every kind of book, this information is essential: if an agent doesn’t have connections with editors who publish the type of book you’re querying, he’s not going to waste either your time or his by asking to see it. (For guidance on how to determine your book’s category, please see the BOOK CATEGORIES listing.)

It’s also a good idea, but not strictly required, to point out who might be interested in reading your book and why; an agent is going to want to know that at some point, anyway. Of course, I’m not talking about boasting predictions like, “Oh, Random House would love this!” or “This is a natural for Oprah!” (you wouldn’t believe how often agents hear that last one) or sweeping generalizations like, “Every woman in America needs to read this book!” Instead, try describing it the way a marketing professional might: “This book will appeal to girls aged 13-16, because it deals with issues they face in their everyday lives. (For tips on figuring out who your book’s audience might be with this much specificity, please see the IDENTIFYING YOUR TARGET MARKET category at right.)

*A one- or two-paragraph description of the book’s argument or plot.
No need to summarize the entire plot here, merely the premise, but do make sure that the writing is vivid. For a novel or memoir, this paragraph should introduce the book’s protagonist, the main conflict or obstacles she faces, and what’s at stake if she does or does not overcome them. For a nonfiction book, this paragraph should present the central question the book addresses and suggest, briefly, how the book will address it.

*The writer’s previous publishing credentials or awards, if any, and/or expertise that renders her an expert on the book’s topic.
Although not necessarily indicative of the quality of a book’s writing, to an agent, these are some of your book’s selling points; the writer’s expertise is what’s known as aplatform. For tips on figuring out what to include here, please see the YOUR BOOK’S SELLING POINTS category. (In case I’m being too subtle here: the archive list is your friend; please consult it.)

*Some indication of why the writer thinks the agent to whom the letter is addressed would be a good representative for the book.
Agents don’t represent books in general: they represent specific varieties. Since they so often receive queries from aspiring writers who are apparently sending exactly the same letter indiscriminately to every agent in the country, stating up front why you chose to pick THIS agent is an excellent idea. No need to indulge in gratuitous flattery: a simple since you so ably represented Book X or since you represent literary fiction (or whatever your book category is) will do.

Should any of you have been considering querying every agent in the country, be warned: it’s a sure route to rejection, especially if a writer makes the mistake of addressing the letter not to a specific person, but Dear Agent. Trust me on this one.

*The writer’s contact information.
Another one that you might be astonished to learn is often omitted. Yet if the agent can’t get ahold of you, she cannot possibly ask to you to send her your manuscript, can she?

*A stamped, self-addressed envelope (SASE) for the agent’s reply.
This isn’t part of the letter, strictly speaking, but it absolutely must be included in the envelope in which you send your query. Yes, even if you tell the agent in the query that you would prefer to be contacted via e-mail.

Why is this rule inviolable? Queries that arrive without SASEs are almost universally rejected unread.

So no exceptions, unless the agent actually tells you not to include it. (As some agencies now do; check the agency’s website. Oh, and for tips on the hows and whys of producing perfect SASEs, please see the SASE GUIDELINES category on the list at right.)

Is there more to constructing a successful query letter than this? of course there is — no matter what anybody tells you, there’s no such thing as a foolproof query formula that will successfully pitch any book it is possible for a writer to conceive. Yet since I’ve written extensively about querying (posts you will find under the intuitively-named HOW TO WRITE A QUERY LETTER category on the archive list, if you’re interested) and how it should look (QUERY LETTERS ILLUSTRATED), the list above is not intended to be an exhaustive guide to how to write one.

Speaking of realistic expectations, do not be disappointed if you do not receive an instantaneous response to your query. Because a well-established agent may receive 800 to upwards of 1500 queries per week (yes, you read that correctly), it’s not uncommon for a regularly mailed query not to hear back for six or eight weeks. Some agencies do not respond at all if the answer is no. For these reasons, it’s poor strategy to query agents one at a time. (For a fuller explanation of that last point, please see the QUERYING MULTIPLE AGENTS AT ONCE category at right.)

Approaching an agent in writing, part II: the electronic or website-based query
Most of the time, e-querying involves sending pretty much exactly the letter I mentioned above in the body of an e-mail. (For an explanation of some ways e-querying differs from paper querying, please see E-MAILING QUERIES category at right.) Do not send it as an attachment; it will not be opened.

There are advantages to doing it this way: because of the aforementioned slow turn-around times for queries sent via regular mail, increasing numbers of aspiring writers are choosing to send their query letters via e-mail. It’s a significantly less expensive option for writers querying US-based agents from other countries. More importantly for most queriers, if an agency does indeed accept e-mailed queries, the querier tends to hear back a trifle more quickly.

Did the Internet-lovers out there just do a double-take? Yes, it’s true: there are agents who will not read e-mailed queries.

Actually, until quite recently, the VAST majority of US-based agents refused to accept e-mailed queries or submissions; this is, after all, a paper-based business. However, after the anthrax scare of a few years back, many agencies reconsidered this policy, so they would not need to open as many potentially-hazardous envelopes; still others jumped on the bandwagon after e-mail became more popular. However, even today, not all agencies will allow electronic querying: check one of the standard agency guides (if you are unfamiliar with what these are and how to use them, please see the HOW TO READ AN AGENCY LISTING category at right) or the agency’s website.

If it has one.

Yes, seriously. Contrary to widespread assumption, not every agency has a site posted on the web. This means that simply doing a web search under literary agency will not necessarily provide you with an exhaustive list of all of your representation possibilities. (For tips on how to come up with a list of agents to query, check out the FINDING AGENTS TO QUERY category on the list at right. How do I come up with these obscure category titles, anyway?)

If an agency does have a website, it may be set up for queriers to fill out an electronic form that includes some or all of the information that’s in a traditional query letter. While some aspiring writers have landed agents in this manner, I tend to discourage this route, since typically, the word count allowed is sharply limited. (Some agency sites permit as few as 50 words for plot summaries, for instance.) Also, most writers just copy and paste material from their query letters into the boxes of these forms, substantially increasing the likelihood of cut-off words, missed punctuation, and formatting errors.

If you just cringed, remembering what I said above about how people who read manuscripts for a living tend to react to these types of tiny errors: congratulations. Your chances of querying successfully are substantially higher than someone who doesn’t know to conduct intense proofreading upon ANYTHING that’s s/he sends an agent.

Remember, literally every sentence you send a potential agent is a sample of how good your writing is. Regardless of whether you choose to query electronically or via regular mail, it’s in your best interests to make sure that every syllable is impeccably presented.

Which is why, in case you were wondering, written queries were the only means of approaching agents until just a few years ago, and still the means that most of them prefer. (Short of a personal introduction, of course. Writers whose college roommates or best friends from elementary school grew up to be agents enjoy an undeniable advantage in obtaining representation that the rest of us do not enjoy.) If a potential client has trouble expressing himself in writing, is ignorant of the basic rules of grammar, or is just plain inattentive to those itsy-bitsy details I mentioned above, a written query will tend to show it.

To be fair, aspiring writers often prefer to query in writing, because that, after all, is presumably their strength. Besides, there are a lot of very talented but shy writers out there who would infinitely prefer to present their work from a distance, rather than in person. However, direct interaction with an agent is sometimes an option.

Approaching an agent verbally: the pitch
A face-to-face presentation of a book concept to an agent is called a pitch, and it’s actually not indigenous to publishing; it’s borrowed from the movie industry, where screenwriters pitch their work verbally all the time. The reason that the publishing industry has been rather reluctant to follow suit is a corollary of the proof-is-in-the-pudding reason I mentioned above: not everyone who can talk about a book well can write one successfully, just as not every writer capable of producing magnificent prose is equally adept at describing it in conversation.

However, since writers’ conferences often import agents to speak, many set up formal pitching sessions for attendees. Sometimes they charge extra for the privilege; sometimes it’s included in the conference fee. (It’s also occasionally possible to buttonhole an agent after a seminar or in a hallway, but many conference organizers frown upon that. And no matter how much you want a particular agent to represent you, it’s NEVER considered acceptable to attempt to pitch in a conference or literary event’s bathroom. Don’t let me catch you doing it.)

Like the query letter, the purpose of the pitch is not to convince the agent to sign a writer to a long-term representation contract on the spot, but to get the agent to ask the writer to mail him or her chapters of the book. (Contrary to what conference brochures often imply, agents virtually never ask a pitcher to produce anything longer than a five-page writing sample on the spot. Since manuscripts are heavy, they almost universally prefer to have writers either mail or e-mail requested pages.) In order to achieve that, you’re going to need to describe your book compellingly and in terms that will make sense to the business side of the industry.

In essence, then, a pitch is a verbal query letter.

Thus, it should contain the same information: whether it is fiction or nonfiction, the book category, the target audience, any writing credentials or experience you might have that might provide selling points for the book, and a BRIEF plot summary. Most conference organizers are adamant about the brief part: their guidelines will commonly specify that the summary portion should take no more than 2 minutes.

Did I just hear all of you novelists out there gulp? You honestly do not have a lot of time here: pitch sessions may range in length anywhere from 2-15 minutes, but most are 5-10.

Usually, they are one-on-one meetings in a cramped space where many other writers are noisily engaged in pitching to many other agents, not exactly an environment conducive to intimate chat. At some conferences, though, a number of writers will sit around a table with an agent, pitching one after the other.

Yes, that’s right: as if this situation weren’t already stressful enough, you might have to be doing this in front of an audience.

While the opportunity to spend telling a real, live agent about your book I’m going to be honest with you: the vast majority of aspiring writers find pitching absolutely terrifying, at least the first time they do it. Like writing a good query letter, constructing and delivering a strong pitch is not something any talented writer is magically born knowing how to do: it’s a learned skill. For some help in learning how to do it, please see the HOW TO PREPARE A PITCH category on the list at right.

Those are the basic three ways for writers to approach agents; next time, I’ll talk a bit about what happens to a query after it arrives at an agency, how agents decide whether to ask to see a manuscript, and the submission process. After that, we’ll loop the agent segment of this series back into the earlier discussion of how the big publishing houses acquire books, before moving on to brief overviews of how smaller and independent publishing houses work differently (and how they work similarly) and self-publishing.

Sounds like fun, right? As always, if you are looking for in-depth analysis on any of these subjects or step-by-step how-tos, try perusing the category list at right. Since I usually tackle these issues on a much more detail-oriented basis — a hazard of my calling, I’m afraid — I’m finding it quite interesting to paint the picture in these broad strokes.

Yes, this is a lot of information to absorb at once, but this is too complicated a process to be covered adequately in a single-page checklist. Keep up the good work!

Posted on - 2 Comments on SOIA, part VII: when it’s been a REALLY long time since the request

SOIA, part VII: when it’s been a REALLY long time since the request

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A quick programming note before I get to the business du jour: I’m extending the deadline of the share your favorite inspirational writing-related quote contest to midnight Pacific Standard Time on Sunday, December 6. Not so much out of the goodness of my warm little heart as due to the fact that a member of my immediate family is in the hospital right now; I’m not convinced that my sense of the uplifting is particularly strong at the moment. Or maybe what I really need is to hear as many of your favorite quotes as possible, to lift me out of my funk.

So please ransack your writing notebooks for those great, soul-supporting quotes, people! Let’s get a really good haul, so I can share the best with you in a post here — because, really, couldn’t every writer use a bit of cheering up from time to time?

Laughably simple contest entry requirements are posted here. Now back to work.

Are your brains still buzzing from the implications of my last post, where I invited all of you out there to help me diagnose a SIOA (Send It Out, Already!) problem? No sooner had I finished typing the last syllable of that post when the nagging little voice in the ether that all serious bloggers associate with their reading public started to niggle at me.

“Okay, so now they can spot SIOA-avoidance in the wild,” that ever-dissatisfied opinion-giver conceded. “You even slipped in that homily about the reasonableness of expecting an agent who hasn’t heard from a writer for a couple of years to drop everything to read requested materials once they do arrive, purely so the reformed SIOA-avoider will not have to wait too long to hear back, along with your perennial saw about the advisability of continuing to query and submit to other agents during the consideration period. But beyond that, you left ‘em hanging. How precisely is a writer fresh from doing battle with SIOA-avoidance to approach a long put-off agent?”

Funny you should ask that, Disembodied Voice. Clever and incisive reader Joon posted a practical question on the subject just the other day. Quoth Joon:

I am afraid this particular series was written with me in mind (though, with your prodding, I am sending my pages out this week – whee! – so hopefully not for much longer). I have a question about extensive time passed. I know you’re a busy person, but if you have time to answer it or to touch upon it in the continuation of your SIOA series, it would really help me (and probably others who’ve helped put the Pro in Procrastination).

Back when I was a real newbie, I submitted the first 20 pages of my first novel for critique at the SCBWI conference where it was read by Stephanie Meyer’s agent (!!!). She told me she loved it, nominated it for a conference award, and wanted to see the rest of it. Problem was, she’d read almost all of it that was presently to be had (yes, I now know it was really unprofessional to submit something that wasn’t essentially ready to go. No, I would never do such a thing again. Yes, I know editors and agents hate people like me. Mea culpa!). I confessed as much and she said she still wanted to read it, in any amount or condition, as soon as I had written more. She gave me her e-mail address and a code word to put in the subject heading, and asked me (against her agency’s submission guidelines) to e-mail it to her. I went home with a will and got back to work.

It took three years!

My question is not whether to send it (you’ve amply answered that), but how? Has too much time passed for me to use the secret e-mail? Should I go back to the end of the line and send in a query as though we’d never met? Should I not send it to this agent at all (and let that be a lesson to me)? And should I still reference the fact that we met at this long distant conference?
I want to break away from my prior SIOA folly, but I’d like to take advantage of my chance to snag the AOMD if I haven’t already bungled it too badly.

Any advice?

This is an excellent question, Joon — and I love the line about putting the Pro in Procrastination so much that I almost lifted it for the title of this post. And I think you’re dead right (to continue the Stephanie Meyers theme) about this being an issue that dogs other writers; in my experience, SIOA-avoiders are legion.

First, congratulations on being brave enough to pitch your work that early in your writing process. Some writing coaches might castigate you for this — as you have learned since, the assumption at any fiction pitch meeting (or with any query for a novel, for that matter), the ambient assumption is that a manuscript will be at least in first full time before the writer approaches an agent with it — but since verbal pitching is so tough, I think it’s not a bad idea to take a practice run at it first. That way, when the book is done, the writer already has some experience pitching it before the stakes go sky-high.

That’s the theory, anyway. In practice, however, early pitchers who are good at it can run into the same problem Joon did: receiving a request for materials that one is in no position to fulfill anytime soon. This is why, in case anyone was curious, I generally advise members of the Author! Author! community that a good compromise between getting in that practice and avoiding panic is not to pitch a novel until it’s within a year of completion.

I can sense those of you raring to go chafing at that a little, so let’s take a moment to talk about why agents and editors from small presses — i.e., the folks to whom one can pitch productively at writers’ conferences — have such a strong and universal preference for fiction to be in completed form before aspiring writers approach them with it. (Agented and published writers approach their agents with ideas-in-progress all the time, of course, but that’s a subject for another post.) And it may surprise some of you to hear that, unusually for the submission process, the primary answer to this question is not because that’s not how it’s done.

That’s the secondary reason. The main one: because no agent, however talented, can say for sure what kinds of manuscripts will be in demand at publishing houses years from now; in order to do her job well, an agent has to be conversant with what editors want to acquire NOW.

Did that cause the hearts of multi-year SIOA-avoiders to skip a beat? Especially those whose dream agents were, like Joon’s, terrifically excited three years ago about the book project in question? As in before the radical contraction of the literary market?

I’d like to set your minds at ease here, but that little flash of panic was completely rational: what an agent can and cannot sell changes all the time, and sometimes very rapidly. So it’s only reasonable to expect that what an agent will wax enthusiastic over at a conference would differ annually.

Fortunately for Joon, Stephanie Meyers’ work continues to sell very well indeed, so it’s highly likely that Ms. Meyers’ agent will still be looking for similar work. Fingers crossed that what you write is similar, Joon!

More points in favor of her still being interested: she’s read some of your work and liked it. That’s a significant advantage of a conference where pitch-hearers agree to read a writing sample first, by the way. (Double-check before you sign up, and don’t be afraid to e-mail conference organizers to ask a few questions not covered on the conference’s website. Even at conferences where pitches are cold, there are often intensive courses for an extra fee where a pro will go over at least a few pages with you — and if the pro is good, the extra fee is often well worth it. Such intensives tend to fill up early, though.)

I see a few hands raised out there. “But Anne,” some sharp-eyed readers point out, and who could blame them? “I thought you were saying that agents prefer fully-written (and edited) novels at pitching and/or querying time. Yet Joon was able to impress this agent with writing sample. So doesn’t that mean that you’re, you know, wrong, and we should all be pitching our ideas as soon as the muses stuff them into our busy minds?”

No, it doesn’t, and for a very fine reason: because that’s not the way it’s done.

You knew the brief break from that one was too good to last, didn’t you? The industry expectation is that fiction will be fully drafted before it’s pitched or queried — nonfiction, including memoir, is different, since that is generally sold on a book proposal, not an entire manuscript — and not merely because a partial look at an incomplete manuscript forces an agent to guess what the market will be like by the time the book reaches complete first draft form. A brief excerpt, no matter how beautifully-written or how good the premise, is not an infallible indicator of how well put-together the eventual novel will be.

That made those of you who have entered partials in novel competitions do a double-take, didn’t it? Yet it’s true: even the most careful perusal of the first 50 pages (or less, usually, for a contest) will not necessarily provide conclusive evidence that a writer can structure an entire novel convincingly. There are plenty of perfectly wonderful short story writers, after all, who don’t know how to sustain a plot over 350 pages.

Which is why, should any of you have been wondering agents who represent fiction virtually never make an offer based upon a partial. Contrary to pervasive rumor on the writers’ conference circuit, they honestly do need to read the manuscript first.

Thus, SIOA-avoiders are quite right to feel some trepidation about sending out long-delayed requested pages. However, Joon did something very smart here: communicated with the agent about it during the delay.

What was that everyone’s second grade teacher said about honesty being the best policy? It’s as true in early interactions with an agent as anywhere else — provided, of course, that the impulse toward honesty doesn’t result in a mountain of extraneous e-mails, letters, or (heaven help us) telephone calls. As we discussed just the other day, a single, simple, polite, professional missive will generally do the trick without giving the agent the sense that you’re going to be bugging her every fifteen minutes for the rest of her life.

Again, in case you were wondering: that’s the very last impression you want her to have of you. Clients who need a whole lot of hand-holding tend to be turn-offs.

So actually, Joon, it sounds like you’ve handled a genuinely awkward situation quite well so far. Certainly too well to have generated any basis for resentment on the agency end — and that’s something I’m quite happy to hear. Some SIOA-avoiders devote way, way, WAY too much of energies they should be gearing toward their submissions toward trying to keep confirming that the agent in question remains interested.

To drive home that last point, I’m going to veer away from Joon’s dilemma for a moment to share one of the many anonymous missives I have received over the years from a SIOA-avoider who was, well, not quite so strategic. Quoth Delaying Writer (as the nimble-brained among you may have already guessed, all names here changed to protect the participants):

HELP! How do I approach an agent I’ve already insulted by not having sent the chapter she asked me for a long time ago?

When I pitched my novel last year at the Conference-That-Shall-Remain-Nameless, Loretta Lovable was incredibly nice to me, totally psyched about my book and I really did mean to get the chapter out to her before the end of the summer. But then it was Labor Day, then Christmas…well you know how these things go. And now I have an appointment to pitch to her again at this year’s conference. We really clicked before, so I’m terrified.

Please don’t yell at me if this is a stupid question, but would it be okay if I just walked into our meeting and pretended that I’d never met her before? I’m afraid she’ll think I’m an idiot if I walk in and throw myself on her mercy.

Quite a sad story, isn’t it? I’m bravely pushing aside my temptation to go on and on about the sheer number of e-mails and blog comments I receive during conference season that contain the word HELP to ask all of you: how do you think Delaying Writer should handle this touchy situation?

Before I weigh in, let’s run through all of DW’s options, not just the ones she is weighing. She could conceivably:

(a) obey her instincts, keep the pitch appointment, and hope that Loretta Lovable is either too nice or too forgetful to mention that she’s heard this pitch before;

(b) bite the bullet, keep the pitch appointment, and confess that she pitched too soon the previous year, in the hope that LL will tell her to go ahead and send it now;

(c) cancel the pitch appointment and just send the materials now with a nice note, hedging her bets by pitching to another few agents at this year’s conference;

(d) cancel the appointment, either to pitch to other agents or not, but make a point of buttonholing LL at the conference to explain what happened?

(e) send LL a query letter now, explaining what happened and asking if she’s still interested in reading the now-completed work?

(f) write off LL entirely and forever, and just move on, even though LL is DW’s dream agent.

Okay, so none of these possibilities is particularly appetizing, nor would any of them be particularly easy to pull off without feeling a bit chump-like. What would you do in DW’s place?

If you chose (f), I hate to tell you this, but you’re thinking like a SOIA-avoider. For this option to make sense to pursue, the possibility of offending LL by getting back to her later than anticipated has to outweigh any other consideration. Or — and this is even more common reasoning — the writer would have to assume that the only possible outcome from approaching LL again would be rejection.

But those of us who have worked our way through this series know better than that, don’t we? Don’t we?

If you said (a), you at least have no illusions to shatter about how well agents being pitched at by 150 eager aspiring authors at a conference a year ago is likely to remember even one whose pitch she really, really liked. However, this strategy could easily backfire: if LL does recall either the book concept or DW, this is not going to end well.

(b), (d), and (e) are actually three different versions of the same strategy: apologize and ask again for permission to send the materials. While this is unquestionably polite, it’s also a bit of a waste of LL’s time. Why should she have to give consent twice for the same set of pages, especially since the only reason she might conceivably need to do so was that DW responded to her initial request slowly?

If you selected (c), give yourself a gold star for the day — you’ve either been paying very close attention throughout the SIOA series, are unusually confident for a writer (we tend to be a timid lot), and/or have been reading this blog long enough that you have a pretty good idea of the advice I tend to give. (c) maximizes DW’s possibilities for finding an agent for her book without either impinging unnecessarily upon LL’s time or wasting a pitch session by repeating it.

In short, the answer is SIOA! And at the same time, move on, DW.

Of course, should DW happen find herself sitting next to LL at a luncheon, there’s no reason to avoid talking about their past connection, but let it be in positive terms, and brief: “Oh, how nice to see you again, Loretta — the pages you requested last year are already printed out and on my desk, ready to be sent off to you. Sorry about the delay, but I got caught up in a revision that was more complicated than I anticipated. I’m really happy with the results, though. So, what’s your favorite client project right now?”

Quick, simple, grovel-free. And, perhaps most importantly, it doesn’t give LL an easy opening to say, “Gee, I’m not representing that kind of work anymore.” (Naturally, DW should check that she still does take on your book category, but there’s no reason to try LL’s patient by bearding her about it in person. Most of the time, that info is easily available on the agency’s website, in the latest edition of one of the standard agency guides, or oftentimes by being a good listener at the agents’ forum held at most literary conferences.

Do I hear some harrumphing out there? “Easy for you to say, Anne,” a few inveterate SIOA-avoiders protest, their manuscripts folded tightly to their tense chests, “because you’re assuming that Loretta will not be annoyed about the time lapse. But how can DW be sure about that — or Joon, for that matter? If either of these agents have been waiting long enough to get irritated, what’s the point of their submitting at all, at this point?”

Ah, you’re falling into option (f)-think, again, harrumphers, classic SIOA-avoidance logic, and expressing it in a form that conference-going agents do occasionally report finding grating: the oh-so-common writerly assumption that — how to put this as gently as humanly possible? — each of our situations is both absolutely unique and utterly memorable to virtual strangers. Because, you see, unless an aspiring writer believes in both, the assumption that a requesting agent would care enough (or even think enough) about a project he heard pitched or saw queried a year ago to become actually angry about it…well, let’s just say that it doesn’t make any sense. Think about it: from the perspective of someone who receives in the neighborhood of 800-1200 queries per week, attends perhaps three conferences per year, and hears hundreds of verbal pitchers, why would any of those thousands of individual approachers expect to be the single one for which the agent has been waiting?

The fact that aspiring writers do indeed believe that the agents whom they pitch and query are sitting around for months or even years on end, angrily twiddling their thumbs and wondering why a particular requested manuscript hasn’t shown up yet, and address agents accordingly is one major contributor to the widespread belief amongst agent that all writers are born great, big egos. In case anyone was wondering.

That particular misapprehension saddens me, because in my experience, the opposite is usually true: writers, aspiring and established both, are more apt to be insecure than otherwise. DW’s instinct to double-check with LL about sending the requested materials was probably the result of wanting reassurance. Unfortunately, agents aren’t really in the reassurance biz.

As those of us who have agents already know to our grave disappointment. But that’s a subject for another post.

Right now, let’s focus on the kind of cover letter that will help Joon, DW, and SIOA-avoiders like them pull off delayed submitting with aplomb. Given DW’s quite limited earlier contact with LL, I would opt for keeping it almost as simple as their lunch conversation:

Dear Ms. Lovable, (at this point, they’re certainly not on a first-name basis, right?)

Thank you so much for asking to see the first chapter of my women’s fiction book, LOST IN LOVE WITHOUT A WRISTWATCH. I enjoyed speaking with you about it at last year’s Conference That Shall Not Be Named.

Please excuse the delay in my getting these pages to you — after the conference, I got rather carried away in the revision process. I hope you enjoy the result.

Thank you for your time in considering these pages. I look forward to hearing from you soon.

Sincerely,

Delayed Q. Writer

See? Professional, elegant, yet adequately explanatory — and all ready to be popped into an envelope or attached to an e-mail with REQUESTED MATERIALS written on the outside of the envelope or in the subject line.

Everyone comfortable with that?

Joon’s situation is a trifle more complex, both because more time has passed and because there was more interaction with the agent previously. However, the basic principles here are the same. But while we’re at it, why not sweeten the missive with a bit of flattery?

Dear Ms. Great Big Agent,

Thank you so much for asking to see the full manuscript of my novel, THE NEXT BIG YA SENSATION. Please find it attached.

Thank you, too, for your great patience in my getting these pages to you. As you may recall from when I pitched it to you at the SCBWI conference some time ago, I had not yet completed the novel at the time. After we spoke, one of your suggestions so took wing in my mind that I wanted to flesh it out on the page before submitting this. Obviously, I hope you enjoy the result, but either way, you decide, I cannot thank you enough for the great advice.

Thank you for your time in considering these pages; I may reached at (telephone number), as well as by return e-mail. I look forward to hearing from you soon.

Sincerely,

Joon Pensmith

Hard to quibble with a compliment like that — I’ve never met a working agent who didn’t wish her clients took her writing suggestions a bit more seriously. Having established that here at last is a writer who is both charming and grateful, all Joon has to do plop that code into the subject line, and SIOA! (And, of course, thank me in the acknowledgments when the book comes out.)

One last raised paw, then time to go indeed. “But Anne, I notice that you have not mentioned the amount of time that’s passed since the initial request for pages. That doesn’t seem very honest. Won’t the respective agents want to know how long it’s been?”

Um — why? So they can get annoyed about it now?

That’s a serious set of questions: what possible purpose could it serve to call the agents’ attention to the specific length of the delay? There’s honest, and then there’s selectively revelatory. Everything in both of these missives is factually accurate, isn’t it? (Okay, so I made up that stuff about it taking a long time to incorporate the agent’s suggestion. Plausible, though, isn’t it?) And if either agent remembers the initial requests, she will already know how long it’s been, won’t she?

Remember, this is a professional relationship, not a personal one: both the writer and the agent are hoping to make some money out of this interaction. Even the most inveterate SIOA-avoider hasn’t let the requesting agent down personally, after all.
So approaching an agent who has requested manuscript pages, even after a long delay, should be done in a professional spirit.

But whatever you do, SIOA. Yes, the agent of your dreams may reject it, but you won’t know for sure unless you try, will you?

Keep up the good work!

Posted on - 2 Comments on SOIA, part VI: the answer is, as it so often is in talking about submissions, it depends

SOIA, part VI: the answer is, as it so often is in talking about submissions, it depends

Had you noticed, dear readers, that for the last few posts, I had begun merging my SIOA (Send It Out, Already) series with my ongoing quest to clear out my ever-burgeoning readers’-questions-to-blog-about list? We like to multitask here at Author! Author!

Especially when there are just a few days left before much of the NYC-based publishing industry (and, by extension, a hefty percentage of US-based agencies) shift into end-of-the-year slow-down mode. So if you’ve been holding on to manuscript pages requested weeks or months ago, or have been gearing up for an autumn querying blitz, this week would be the time to hit those SEND buttons and/or pop things in the mail.

That being said, when aspiring writers speak of turn-around times, they usually are not talking about how long it takes them to get requested materials out the door, but how long it takes agents they have queried or to whom they have submitted to respond. Over the last five years, I’ve heard so many questions/complaints/laments on the subject that when I first started this blog, I used to deal with the subject every other month, just to set readers’ minds at ease.

The questions tend to run along the lines of this:

My question has to do with agent contacts. At Conference X in 2007, I met Maura M. McLiterate,
pitched her, and she asked me to contact her when I had a finished manuscript…So finally, after finishing
the manuscript this summer, I sent her a cover letter reminding her of our conversation with the stuff she asked for.

That was last October 10. Haven’t heard anything back. Given that she requested the follow-up, does the 4-6 weeks “wait time” still make sense? I have a handful of other agents and editors who asked to be contacted, trying
to figure out how to manage this. Advice welcome.

Some of these issues sound a trifle familiar? Good; that means you’ve been paying attention to this series, so feel free to play along at home as I run over this case study.

The Composite Submitter raises several intriguing issues here, all relating to the burning question of how long is too long in the publishing biz:

*How long after a successful pitch may one take up an agent’s offer to submit materials and still continue them requested? (For an explanation of the vital difference between requested and unrequested materials, see this earlier post.)

*How long is a normal turn-around time at an agency for requested materials?

*Does a long gap between pitch or query and submission necessarily extend that turn-around time?

*Does a submission based upon a face-to-face pitch typically receive swifter attention from agents than one based upon an impersonal query letter?

The short answers to these questions are, in the order asked: it depends, it depends, it depends, and it depends.

I imagine, clever writers that you are, that you would like to know upon what it depends in each instance, but that’s not really a question that may be answered accurately on a theoretical basis — because (wait for it) it all depends.

I know that sounds like a flippant response to a serious question (or, more accurately, to four serious questions), but honestly, I don’t mean it to be. How long an agent is going to be willing to wait to see requested materials depends upon a lot of factors, potentially ranging from how the book market has changed in the interim to whether the agent is still representing that type of book to what authors an agent may have lost lately (agented writers move around more than one might think, sometimes from project to project) to whether the agent has just had a baby.

If that seems like too many unknown factors for a rational person to take into strategic consideration, you’re absolutely right: second-guessing is frequently impossible. Given that realization, would it frighten you too terribly to learn that the list of factors above represents just a tiny fraction of the possible influences over how long an agent may take to respond to a submission?

So my initial answer was quite accurate: in all of these cases, the answer depends on a lot of factors, virtually none of which a writer on the other side of the country (or other side of the world) may anticipate.

Each individual submission is thus to a certain extent the plaything of outside forces. Before that notion depresses anyone too much, let’s return to Composite Submitter’s specific case, to see if it sheds any light upon what an aspiring writer can and cannot control in a submission situation.

First, to place this in as empowering a light as possible, CS did something very, very right in his submission to Maura. Actually, he did something else pretty smart, too. Anyone care to guess what these bright moves were?

If you said that he sent a cover letter along with his submission, reminding her where they had met, what he had pitched to her, and that she had asked him to send the enclosed materials, give yourself a gold star for the day. And make it three gold star and a firecracker if you immediately added that he was right to tell her when he pitched that he had not yet completed the manuscript, so she would not expect it to arrive right away.

Your mother was right, you know — honesty, contrary to popular opinion, often genuinely is the best policy.

Why was reminding Maura how much time had elapsed strategically smart? It prevented her from thinking, “Who?” when she saw the submission marked REQUESTED MATERIALS. More importantly, it minimized the possibility of her thinking, “I don’t remember telling this guy to send anything.”

All of which begs the question: was over two years too long for CS to wait before submitting the materials Maura requested?

You all know the refrain by now, don’t you? Chant it with me: it all depends.

Normally, I would advise trying to get requested materials out the door within six months, if it is humanly possible. Longer than that, and an aspiring writer runs the risk not only of his query or pitch not being remembered (which is probably going to happen far sooner than that, but hey, agents keep records of this sort of thing) but also of the agent’s individual tastes and market trends changing. At minimum, a much longer delay will send a pretty unequivocal message to the agent in question to the effect that the submitter is slow at responding to requests, always a bit frustrating to someone in the business of mediating between authors and publishing houses.

Of course, you could always take your chances and send a much-delayed submission anyway; technically, requests for material don’t expire. But after a year has passed, the risk of any or all of the conditions above’s having changed becomes so high that I would advise sending a follow-up letter, confirming that the request is still operative.

CS, however, was savvy enough to protect himself against the liabilities of a long delay between request and submission: he told Maura up front that he was not yet finished with the manuscript. This gave her the clear option of saying either, “Well, then you should wait and query me when it is finished,” (a popular choice, particularly for novels) or what she actually did say, “That sounds interesting — when you’re finished, send me this and this and this.”

For insight into why this worked, see my earlier comment about honesty.

Assuming that Composite Submitter need not worry about Maura’s having lost interest in his book while he was finishing writing it — again, a fairly hefty assumption, but certainly worth his testing practically — is he right to worry that he did not hear back from her right away?

I’m exceedingly glad that he brought this up, because in the weeks and months following the annual onslaught of writers’ conferences, a LOT of aspiring writers wonder about this. Naturally, everyone wants to hear back right away, but how likely is that desire to be fulfilled?

Or, to put in terms common to fantasy, is it possible to pitch to an agent on Saturday, overnight the requested materials on Monday, and be signed by Friday — and then for one’s new agent to sell one’s book by the following Thursday for publication three weeks from the next Tuesday, so the author may appear triumphantly beaming on Oprah by the end of the month?

The short answer is no. The long answer, as the Vicar of Dibley used to delight in saying, is NOOOOOOOOOOO.

Just doesn’t work that way, I’m afraid. These days, it’s not at all uncommon for submitting writer not to hear back from an agent for months or — you should make sure that you’re sitting down for this, because it’s a lulu — even not at all.

Don’t let that depress you into a stupor just yet — I’ll talk a bit more about the logic behind extensive turn-around times in an upcoming post. For the purposes of today’s discussion, my point is that no, a few weeks’ worth of silence after sending off requested materials isn’t at all unusual.

Let’s get back to the specifics of CS’ situation, though, to see what else we can learn, because the long lapse between pitch and submission honestly do render his position unique — or do they? Let’s see: he pitched to Maura in 2007, then submitted (as per her request) in mid-October, 2009, either by e-mail or by regular mail. Since so much time had passed between the request and the submission, she couldn’t possibly have anticipated when he would send her the materials, and thus could not conceivably have budgeted time to read them.

Which begs the question: why did CS expect her to respond with unusual quickness after she had received them?

Because, honestly, just a few weeks would have been positively lightning speed, according to current norms. So what about this particular submission would have called for Maura to move it to the top of her reading pile — or, more probably, to the top of the Leaning Tower of Pisa that is the desk of Millicent, her agency’s in-house manuscript screener?

My guess is that from Maura’s perspective, there wasn’t any reason — but that from CS’ point of view, there undoubtedly was.

This particular differential in urgency perception between agents and the writers who submit to them is such a common one that one might almost call it classic: what probably happened here is that CS had been thinking of Maura’s request to submit whenever he happened to complete the manuscript he had pitched as inherently unusual — or at any rate as something different than the kind of request to submit materials that an agent might have made to an aspiring writer who had been pitching a completed manuscript.

As such, CS did indeed, at least implicitly, expected it to be moved up in the submission pile when it arrived, as a special situation. In his version of events, Maura would not have been patient enough to wait until he completed the book before seeing it if she hadn’t been genuinely interested, so why wouldn’t she jump on it immediately?

But from Maura’s point of view, asking him to contact her with pages after he finished writing them was not a special request — it was precisely the same request as she would have made in response to other intriguing pitches she heard at that conference.

The only difference is that she didn’t expect to receive it within a month or two of the request. As such, it would have been reasonable to expect that when CS did submit it, his submission would be treated precisely like every other packet of requested materials the agency received in mid-October.

Translation: Maura’s not having gotten back to CS within 4-6 weeks probably had far more to do with how many manuscripts were stacked up at her agency than with how long CS took to pop those requested materials into the mail.

In a way, aspiring writers should find this encouraging, or at the very least democratic: queue-jumping is actually pretty hard to do during the pitching/querying and submission process. Even if writers everywhere aren’t particularly grateful for this, I suspect that those who had submitted requested materials to Maura in July or August might find it comforting to know that she — or her Millicent — didn’t just drop whatever manuscript they happened to be reading when a new envelope arrived in the office.

So how should CS have handled it? Should he, as his question implied, assume that his previous face time with Maura meant that he should follow up with her earlier than any other submitter? And what about all of those other submitters whose work has been sliding around on Millicent’s desk for weeks and months on end — what should they do?

In the first place, take a nice, deep breath. Delays are a completely normal part of the submission process, so it doesn’t make sense to read too much into them. If CS hasn’t heard back — chant it with me now, readers — it’s likely because no one at the agency has read his submission yet.

I know: disappointingly prosaic, compared to the much more common dead-of-night submitter’s fantasy that the agent is reading and re-reading the submission in frantic indecision about whether to represent it or not. But my version is much, much more likely to be true.

In the second place, CS — and all of those other anxious submitters I mentioned a few paragraphs ago — should check Maura’s agency’s website, listing in the standard agency guides, and/or any written materials she might have sent (like, say, a letter requesting materials), to see if the agency had the foresight to post average turn-around times.

Try looking under the submission guidelines; they will often contain some mention of how long they typically take to get back to writers about requested materials. Not to toot my own team’s horn, but my agency has a simply dandy page on its website that explains not only what turn-around times submitters to expect, but the logic behind it and what a submitter who has been twiddling his thumbs for months on end should do.

Getting back to CS’ situation: before I gave him any advice whatsoever, I spent a couple of minutes checking out Maura’s website. Turns out that her agency lists an 8-week response time; not unusually long. So at minimum, CS should wait two months before sending Maura a follow-up e-mail, letter, or second copy of his materials.

I would advise holding off for a couple of weeks after that, just in case Maura and Millicent are totally swamped and touchy about it, but not for too much longer after that. If the agency has lost the manuscript — yes, it does happen occasionally, one of the many reasons that I disapprove of the increasingly pervasive practice of agents’ simply not responding at all to submitters if the answer is no — they’re going to want to know about it.

Or, to recast that from a writerly perspective, after 2 1/2 or three months, CS has every right to give Maura a gentle nudge, to double-check that his book is languishing in a stack on the northeast corner of Millicent’s desk, rather than having vanished into that mysterious other dimension where lost socks, extinct animals, and the child stars of yesteryear dwell. But it’s probably not going to be in his interest to contact her before that.

Why? Long-time readers, or at any rate those who were reading this blog as long ago as last Saturday, open your hymnals and sing it with me now: since an agented writers’ life is made up primarily of delays, CS’ exhibiting completely justified impatience at this junction might make him come across as a time-consuming potential client. Some agents like to be checked up upon, but he vast majority fall into the leave me alone and let me do my work category. And it often doesn’t take much pushiness for a writer to get labeled as difficult.

So what should CS be doing in the meantime? Submitting to everyone else who requested materials, of course — and continuing to query up a storm to generate new requests for materials.

Did I just hear yet another chorus of, “Why?” Well, unless you have actually promised an agent an exclusive look at your work, it’s poor submission strategy to submit one at a time. (For an extensive explanation of the logic behind this, you might want to check out the EXCLUSIVES TO AGENTS category on the archive list at right.) Your time is too valuable, and at this point in publishing history, agents simply don’t expect exclusivity unless they ask for it.

And if you doubt that, perhaps you should scroll back up to that earlier bit about how some agents now don’t bother to get back to writers whose submissions they have rejected.

I’m constantly meeting submitting writers who believe that the agent of their dreams will be hugely insulted if they don’t grant him an unrequested exclusive, but think about it in practical terms for a moment: if Maura’s agency habitually takes two months to get back to the Composite Submitters of this world and her agency is not unusually slow, CS could find himself waiting two, three, or even six months (it happens, alas) to hear back from every agent to whom he submits. If he does not engage in multiple submissions, he is limiting himself to just a few submissions a year.

Does that seem fair or reasonable to you? Believe me, when agents genuinely want exclusives or if their agencies require them, they’ll let you know about it.

The other thing that CS might want to do while he’s waiting is to do a bit of research on what to expect after a submission. We discuss it quite often here at Author! Author! (for those of you who are new to the blog, the WHY HAVEN’T I HEARD BACK YET? category might be a good place to start), but frankly, this is a perennial topic of discussion on almost every good writers’ discussion board.

Why invest valuable time in finding out what is happening to your fellow submitters? Well, on a purely selfish level, it would probably reduce your submission-period stress levels. Since writers are so isolated, it’s very easy to start to think that what is happening to oneself is exceptional, whereas usually, it’s just a matter of business as usual in an industry that receives literally millions of pages of submissions every year.

Comparing notes can be very empowering. Honest. So can starting to work on one’s next book.

What a submitter gnawing his nails, anticipating a response from the agent of his dreams, should most emphatically NOT do is allow the delays inherent to the submission process to bring his life to a screeching halt while he waits to hear back. Yes, it’s stressful to know that someone with the power to help you sell your work has her hands all over your work, but obsessing over what might be happening won’t help.

Trust me on this one. I know whereat I speak.

Did everyone make it through that case study feeling warm, snug, and in-the-know? Excellent. Next time, we’re going to take on a significantly more complex real-world variation on this theme.

In the meantime, keep taking those nice, deep breaths, submitters, and everybody, keep up the good work!

PS: No submitters, composite or otherwise were harmed in the research and writing of this blog post. And to set the minds of those of you who have spoken with me privately about your fears and hopes at ease, he gave his permission for me to use his story as an example. Keep taking those deep breaths, I tell you.

Posted on - 2 Comments on SOIA, part V: but what if…what if…

SOIA, part V: but what if…what if…

crossing-finish-line

Before I launch into today’s juicy buffet of meaty topics, a quick reminder: next Wednesday, November 25 is the deadline for submissions to the Author! Author! Inspirational Writerly Quotes contest. It’s easy to enter, and I’m genuinely excited to see all of your favorite keeping-the-faith quotes. For contest rules, click here.

Some additional incentive, for those of you who need a nudge to enter: if I keep getting thought-provoking entries, I may need to add more prizes. I’m just saying.

Back to that tempting buffet I mentioned — and lordy, is it bounteous at the moment. I’ve been getting such good questions in response to the SIOA (Send It Out, Already) series that I’m going to extend it into next week. So please, if you have any reservations whatsoever about the timing of mailing off requested materials or — heaven preserve us — are thinking about not complying with a submission request at all, stick around. And feel free to leave questions in the comments on these posts.

To give the comment-shy a bit of incentive, remember how I was telling you that some of my most trenchant blog topics come from readers’ comments — and that many of the most thought-provoking are left anonymously, presumably because their leavers are convinced that their situations are unique enough that there might be some repercussions if the comment were posted under their real names?

The last time I went on a SIOA rampage, way back in 2007, one such timid questioner raised a fascinating point under the clever pseudonym Anonymous — a bit of evasion that in this case appears to be abundantly justified:

Should I send requested materials to an agent that I took a genuine dislike to? During the panel, she said she had never picked up anyone from a conference and didn’t hope to. During my pitch she was brusque, kept cutting me off, and I had the feeling she only requested {pages}to get rid of me.

Should I chalk it up to jetlag, headache, hangover, being from New York, MBLS (Millicent Burned Lip Syndrome), and send them anyway?

I suppose I could always say no later, but she’s from a fairly big agency and I’d just assume cold-query someone else from there if it’s going to be a long-term relationship.

 

Whenever I get a question like this, the wee hairs at the back of my neck begin to quiver — and not just because I can already feel half the agents I know lining up to glower at me for what I’m about to say. It’s because I hear stories like this from so many conference pitchers.

Yes, of course, I’m going to delve into why this is apparently such a common conference experience. But allow me to set some anonymous minds at ease first.

For starters, please, for your own sake, don’t prejudge an agent (or editor — or writer, for that matter, if you happen to be on the other side of the pitching table) based on a less-than-stellar first impression. It’s not unheard-of for a good agent-client relationship to emerge from a so-so or even downright hostile pitch meeting.

Stop shaking your head — it’s true. It’s also true that warm personal interaction at a first meeting or a we-love-writers speech from a conference do not necessarily guarantee a good future working relationship. Mostly because being a nice person is not an indispensable prerequisite for being either a good agent or a good writer.

Yes, yes, I know: those of us who happen to be both talented and nice would prefer that the two were linked. Because there is no necessary correlation, the oh-so-common writerly conference strategy of deciding whom to pitch based upon who sounded nicest during an agents’ forum is not particularly strategic.

How so? Well, in the first place, it’s far from unheard-of for a nice agent to put on a standoffish persona in conference situations, to avoid being swamped by eager would-be clients. The theory, I believe, is that if one makes oneself approachable, one is less likely to be approached.

In the second place, agents and editors are not infrequently sent to conferences primarily to give a talk, sit on a panel, or to promote a client’s book — only to find themselves expected to hear pitches as well for no additional compensation. One extremely prominent agent stalked into a Conference That Shall Remain Nameless a few years back and alienated virtually every writer there by not only announcing that he NEVER picked up clients via pitching, but that he wasn’t interested in speaking to anyone who wasn’t either already published or an attractive woman under 30.

He might have meant that last part as a joke. But I’m sure you can easily imagine the dismay of the fifty or so conference attendees who had been assigned to pitch to him. Especially when he devoted the rest of his time on the agents’ panel to alternating between promoting his recently-released book of advice for aspiring writers and rubbing it in the other agents’ faces that a client of his had recently won the Pulitzer Prize.

See earlier comment about the correlation between being nice and being good at selling books.

His book is quite well-respected, by the way. Yet after he treated that roomful of aspiring writers — who, after all, had paid a fairly hefty sum to hear him dash their dreams contemptuously into the convention center’s musty carpet — wild horses would have to drag me across a frozen lake in Hades before I would touch his book with a ten-foot pole, much less recommend it to my charming and sensitive readers.

But at least he was honest about pitching to him being a waste of time — as Anonymous’ manuscript-requester sounds like she was. (Or she could have been having a bad day, or it was her first conference…) Actually, I have more of a problem with agents who take the opposite tack, being immensely friendly to conference-attending writers when they have no intention of picking up any new clients.

It just goes to show you: an agent’s sales record is pretty much always a better indicator of how well she will represent your work than her level of charm on any given day.

Lest we forget, agents end up at conferences for a lot of different reasons — including drawing the short straw when the person the fairly large agency usually sends can’t do it this year. An agent who didn’t really want to be there might easily have made the statement Anonymous reported. As might someone new to conferences — or, as he pointed out, who is hung over, jet lagged, or just plain rude.

That being said, a hung-over, unhappy-to-be-there, naturally brusque, etc. person is infinitely more likely to get a writer to go away by saying no than by saying yes, so it’s worth considering the possibility that she genuinely wanted to see Anonymous’ material. Or thought his book might interest someone else at her agency — agents at large agencies do occasionally pass along submissions to one another.

Perhaps neither was the case here, but it was definitely worth checking out. And how does an aspiring writer do that, clever readers?

Shout it with me now: by Sending It Out, Already!

I can sense you scowling, SIOA-avoiders. “But Anne,” some of you protest mid-grimace, “I still think sending my precious manuscript to nasty old Grumblepuss is a waste of my time and resources. Why bother, when I could be querying or submitting to somebody else?”

Good point, oh scowlers — provided that you are indeed investing the energy you’re not investing in following up with Grumblepuss in approaching and submitting to other agents. Most SIOA-avoiders do not, alas.

And that’s especially unfortunate, because in the vast majority of post-pitching situations, the choice is not SIOAing to Grumblepuss or not sending it out at all. A savvy pitcher can usually garner several requests for materials at a large conference (if you doubt that, you might want to check out the HOW TO WRITE A REALLY GOOD PITCH and/or HALLWAY PITCHING categories on the archive list at right); even if Anonymous wasn’t able to buttonhole any other agent, he could always query other agents he heard speak. (As in, “I so enjoyed hearing your talk at Conference X that I am hoping you will be interested in my paranormal mystery…”)

After all, there’s no earthly reason that Anonymous couldn’t be SIOAing to Grumblepuss while simultaneously SIOAing, pitching, or querying others, right? Sing it out, long-time readers: unless an agent or agency SPECIFICALLY informs writers that he/she/it only accepts exclusive queries or submissions, an aspiring writer asked for materials is free to submit it to other agents at the same time. And should.

Besides, what does Anonymous really have to lose here? If Grumbles falls in love with his writing, it’s unlikely that she’s going to be anything but nice from there on out — and if she doesn’t fall in love with it, then her interpersonal skills won’t affect Anonymous ever again. It was just a bad conference meeting.

It’s also entirely possible that Grumbles wouldn’t have perceived herself as being brusque at all — I know plenty of agents who would begin to hurry a writer through a pitch the moment they decided that they wanted to see it. If they’ve already decided to read it, the logic runs, what more is there to say?

Especially if every syllable uttered in her presence sounds like a jetliner breaking the sound barrier somewhere within her brainpan. The demon drink does affect everyone differently, and few are the writers’ conferences where teetotalism prevails, if you catch my drift. Heck, I’ve attended conferences where the behind-the-scenes parties were so intense that some of the agents didn’t make it to their morning pitch meetings at all.

You might want to pick your jaw off the floor, lest some passerby inadvertently tread upon your lower lip.

When it comes right down to it, Grumbles DID make a professional commitment to read Anonymous’ work; he is well within his rights to expect her to honor it. If she was being brusque to hide that she was too much of a softie to say no, or to scare off potential submitters, well, that’s just sort of quixotic, and it’s not worth any aspiring writer’s energy to second-guess her.

But frankly, the too-nice-to-say-no contingent is generally, well, nice about it. They want to be liked, you see.

So unless Anonymous already knew for a fact that another agent at Grumbles’ agency has a strong track record of representing your kind of book AND he was planning to cold-query that agent within the next couple of months, I would go ahead and SIOA. Perhaps not with high hopes, but especially if she has scared off other potential submitters (thus reducing the number of manuscripts she will have received from the conference), Anonymous isn’t going to lose anything by doing what she asked him to do.

Because she might just say yes, right? And presumably, Anonymous knew enough about who she is and what she represents to want her as an agent.

Even if she did, out of some bizarre desire to make more work for herself, say yes when she meant no (not a common practice, in my experience, for the habitually insensitive), it’s highly unlikely that she would have let her Millicent in on her evil plan. At least not in enough detail to cause Millie to take one look at your cover letter, giggle, and pass it directly into the reject pile.

Hey, really effective sadism takes time and planning. Both Grumbles and Millicent are far to busy perusing that 4-month backlog of submissions.

Everyone comfortable with that? Or, if comfortable is too much to ask, at least able to live with it?

Nor was Anonymous’ the only great question raised by readers of my last rousing SIOA series. Listen, if you will, to the excellent point Rose raised:

I think I have a variation of this. Talked to you a while back about how several agents have been sitting on requested partials and fulls for a while. You suggested I contact them. I was too scared. I’ve queried over 100 agents already, this is a difficult book I think, but I know that it’s quite good…so what I’ve begun to do…I did write to an agent who had the full for 6 months, he said he didn’t remember getting it so I sent it again (electronically) and asked him to let me know he got it. He didn’t.

That was two months ago.

I’m more concerned about a couple of agents who have partials. They seem to be good fits for me, but they just haven’t replied and it’s been 6 months. I’ve resolved to send it again, this time on paper, with a note. (Actually one of these agents *did* get it on paper originally. Why would so many agents be so eager to see my book and then not even reply to reject it?)
And while it’s getting harder to hold this pose, my chin is still up pretty high.

 

Oh, how I wish Rose were the only aspiring writer in North America with this problem! Unfortunately, her dilemma seems to be getting steadily more common.

So common, in fact, that intrepid reviser Jenyfer posted a comment about it just the other day:

What I wonder more is why it is that once an agent asks to see the material and the material is actually sent, the agent can’t be bothered to respond. It’s one thing to ignore an unsolicited query / partial, but if they actually request it, you would think they could at least say “thanks, but no thanks” if they aren’t interested. Surely I’m not the only one this has happened to?

 

You and Rose are most emphatically not the only aspiring writers to whom this has happened, Jenyfer, but the why is hard to explain. Hard enough, I think, that I want to devote an entire post to the subject sometime soon.

In the meantime, let me complete the translation process Jenyfer initiated: the vast majority of the time, when an agent simply doesn’t respond at all to either a submission of requested materials or a query accompanied by materials that the agency’s website or agency guide listing specifically request that all queriers send, the answer is no, at least on this book project.

Or there isn’t an answer at all, because the agency never received the materials in the first place, accidentally deleted an e-mailed submission, mixed up your SASE with another aspiring writer’s…

You get the picture. The real problem with the increasingly frequent practice of not replying if the answer is no is not, to my mind, the inherent rudeness — I was brought up to treat even complete strangers’ dreams and aspirations with greater respect — but the fact that the submitter can never really know for sure whether the agent (or her Millicent) ever read the pages at all.

While you absorb the full horror of that last statement, let’s get back to Rose’s practical dilemma. Since it’s been 6 and 8 months, respectively, it’s almost certainly safe to assume that the answer is no, and the agents concerned just didn’t get around to mentioning that salient fact to Rose. Yet it is also possible that in those 6/8 months, one or all of these agencies adopted a policy that they respond only if they want to see additional pages or are ready to offer representation.

Such policies are, alas, increasingly common, especially for agencies that accept electronic queries and submissions. So if it’s been a while, a nail-gnawing waiting writer’s first stop should be the agency’s website and/or listing in the most recent edition of a well-established agency guide.

“That makes sense, Anne,” those who were scowling earlier concede. “But what should a self-respecting writer like Rose do if these agencies have no posted policies on the subject?”

Ah, that’s a more difficult question. Since Agent #1 has now spaced out twice, Rose is naturally more than within her rights to e-mail him and remind him that other agents are looking at it. Two months is long enough for courtesy, although I wouldn’t normally recommend following up before twice the agency’s stated average turn-around time. And before she follows up at all, of course, she should — chant it with me now — check the agency’s website or most recent guide listings for average turn-around times and possible policies of silence.

She should not send a whole new copy of the manuscript, mind you, but a politely-worded question that allows the agent to save face if he’s simply lost it:

Dear Mr. (Wayward Agent’s last name),

As you requested, I sent you the full manuscript of my novel, PLEASE DON’T IGNORE THIS STACK OF PAPERS, a couple of months ago. While you have been considering it, several other agents have asked to read it as well.

I thought you might want to be aware that other agents were also considering it. If you have decided that you are not interested, or if the manuscript has gone astray, please let me know.

Thank you for your continued interest in my book project, and I look forward to hearing from you soon.

Sincerely,

Rose Nailgnawer

 

See? No recriminations, no hurry-it-up-buddy, no here-it-is-for-a-third-time-you-moron, just a polite, professional reminder that Rose exists and is waiting for a response. And believe it or not, if the agency actually did lose the submission (the agent’s ambiguous statement that he doesn’t remember having received it doesn’t tell us anything either way), or if it’s still sitting in a post office just outside Peoria, the agent actually will want to know about it.

Unfortunately, the only way he is at all likely to find out about such an error is if the submitting author tells him. In an environment where most agents vastly prefer to be left alone to consider their immense backlog of manuscripts, that’s an inherently risky thing to do.

See why being polite is so very important? And why I always recommend continuing to query and submit elsewhere while any given agent is considering a manuscript, partial or full?

Speaking of multiple submissions, a missive like this would be an especially good idea to send if she had formerly neglected to mention that there were other agents taking a gander at it in the first place. In fact, this would be a good time to politely remind/inform Agents #2 and 3 of the same fact — because technically, the non-responsive agent IS considering it, right?

Incidentally, though, there are a couple of ways that Rose could have hedged her bets earlier, both when she submitted in hard copy and electronically. The accepted method of asking for receipt confirmation is to send a self-addressed, stamped postcard (with a hard copy, obviously) and ask the agent in your cover letter to drop it in the mail when he receives it.

The other common method is to send the pages via a mail service (and the USPS does offer this cheaply) that requires a signature upon receipt. Do check in advance, though, whether the agency has a policy that it will not sign for parcels — many now do.

Two more reasons that paper submissions are far, far better for writers than electronic ones. But if an agent insists upon an electronic submission, the easiest way to confirm that it got there is to cc the missive to yourself. That way, you will receive a dated copy.

Most of this is moot, of course, if Agent #1 works at an agency whose stated policy forbids simultaneous submissions to other agencies. But even if he did insist on having a solo peek at the work, Rose should have moved on after three months, maximum; it’s not fair to her otherwise. That’s a subject for another post, however.

The moral: while yes, most of the time-related decisions in a submission situation do lie in the receiving agent’s hands, the writer does not need to sit around and wait helplessly. A career-minded writer keeps moving forward until some agent worthy of representing the book says yes.

Even if that takes more than a 100 tries — not at all out of the ballpark these days, by the way, even for the best of first books. So keep pressing forward, because that’s the only way to succeed in the end.

Welcome to a world where overnight successes have almost always been at it for at least five years. Hanging in there has benefits, I assure you. Keep up the good work!

Posted on - 6 Comments on SIOA, Part IV: some tips on combating the “Oh, God — have I blown it?” blues

SIOA, Part IV: some tips on combating the “Oh, God — have I blown it?” blues

billie

Still hanging in there, everyone? Or have my several days of admonitions to SIOA — Send It Out, Already! — materials requested in months past sent some of you scurrying into the back of your coat closets, whimpering amid the cast-off galoshes of Januaries past?

I certainly hope not. I was kind of hoping that significant numbers of you would find this series empowering — at least enough to, say, spend this coming weekend frantically reading requested pages IN THEIR ENTIRETY, IN HARD COPY, and preferably OUT LOUD before popping them in the mail next week. You know, before agents and editors go on their traditional long winter’s nap.

In other words: rah, rah, Team Literate!

Earlier this week, I told you the story of SIOA-avoider Zack, who had talked himself into a fairly common agent-seeking writer’s dilemma. He had pitched successfully at a conference last summer — so much so that he had been asked to send both the first 50 and the whole manuscript, respectively, to a number of different agents, so well done, Zack — but he had become so intent upon revising the book into a pinnacle of perfection that he never quite managed to get any of those requested materials packets out the door.

Not that he intended not to send them out when he was pitching, of course. No, at the time, and even for a few weeks after the conference, he was willing — nay, eager! — to place his work under as many agents’ noses as possible. He certainly stressed out often enough about it. But somehow, he kept delaying making those last crucial changes.

And one day, he woke up to realize that five months had gone by. Or seven. Or a year.

It may have been as little as three or four weeks, but regardless of the actual number of cast-off calendar pages involved, it was long enough to prompt that thought always so close to the front of a writer gearing up for submission’s mind:

“Oh, God, have I blown my big chance?”

From that cri de coeur, it was only a small step to Zack’s talking himself into believing that the agents in question would be miffed over the delay, so his submission really didn’t have a chance, anyway. Why, he reasoned, waste postage, now that rejection was a foregone conclusion?

For one very, very good reason, Zack: it wasn’t.

What doomed the submission was not anything that happened on the agent’s end; what guaranteed failure was Zack’s not pulling out of the SIOA-avoidance spiral. There are, of course, plenty of things a submitter can do to render rejection more LIKELY, but — take out your hymnals and sing along, please, long-time readers — the only manuscript that has absolutely no chance of being picked up by an agent is one that no agent ever sees.

So today I’m going to ask the Zacks of the world: if you’ve already decided that rejection is a foregone conclusion because so much time has passed, what precisely do you have to lose by sending it out at this point? ,

And yes, that’s a perfectly serious question.

Admittedly, I wouldn’t ADVISE waiting 7 or 8 months to submit requested materials (or pushing it for longer than a year, regardless of the reason), but it’s not as though Millicent the manuscript screener will take one look at the return address, consult a list of expected arrivals, and toss it aside unread, muttering, “Well, we’ll never know if THAT one had potential, will we?”

For one thing, handling it this way would require her to take the 14 seconds required to check a list — and for someone to have gone to the trouble of creating and maintaining such a list in the first place. Yes, the requesting agent probably jotted a few words down next to your name on his conference appointment sheet, but it’s unlikely to the point of hilarity that our pal Millicent will have that sheet next to her when she receives your manuscript. So the only point at which anyone concerned is at all likely to take a peek at that who-pitched-me list is the agent for whom Millicent is screening — which means that Millicent has to think your submission is very, very good indeed.

What is she likely to do instead of going off to double-check precisely when her boss originally requested Zack’s long-delayed manuscript? Well, here’s a hint: ripping open an envelope marked REQUESTED MATERIALS and starting to read is a pretty time-consuming task, when multiplied by a hundred manuscripts.

That’s right: she’s almost certainly just going to — you guessed it — rip open the envelope and start reading. Oh, she may roll her eyes at the line in Zack’s cover letter that mentions at which conference her boss requested the enclosed pages (all of you conference pitchers are mentioning where the agent or editor heard your pitch, right?), if she happens to recall off the top of her head how long ago it was. But in all likelihood, she’s going to take a gander at the first page, at least.

And if the agent or editor requested pages in response to a written query, she’s not going to blink twice if it took 11 months to reach her desk. Unless, of course, the agency or publishing house is not longer handling that type of book.

Yes, it happens — all the time, in fact. If it’s been a VERY long time since the agent of your dreams requested those pages, you might want to double-check — but not, I beg of you, by sending the agent another query letter, asking if it’s still okay to send those long-awaited materials. A quick, discreet trip to the agency’s website or listing in the most recent edition of one of the standard agency guides should tell you whether the AOYD has moved on to other book categories while you’ve been revising.

PLEASE do not, however, regard the likelihood that Millicent simply will not care how long ago her boss requested materials as carte blanche to push off revising that requested material until some dimly-imagined future point when you’ll have unbroken time to revise. Some agents do take umbrage at long delays, particularly after face-to-face pitching.

You can see their point, can’t you? Listening to many pitches in a row is pretty exhausting, after all, and one of the first reactions someone who makes her living by selling books is likely to have to the pitch that truly excited her is to start brainstorming quietly about which editors might be interested in the book in question. Don’t you want to keep that train of thought going — or at least (hold on, racking my brains for a train metaphor here) place your good writing under her nose while that moment of excitement is still within living memory?

(Couldn’t come up with an appropriate follow-up railroad metaphor, obviously. We all have our off days.)

If you want to build upon the excitement generated by a pitch or query letter, it’s prudent to try to get it out the door within 6 weeks of the request (not counting standard publishing not-at-home periods, like the three weeks leading up to Labor Day). The common wisdom dictates 3, but since agents hear SO many pitches at conferences and Millicent sees SO many queries, it’s unlikely that either is going to recall details of a pitch or query.

It IS nice, though, if you can get it to ‘em soon enough so something about your project seems at least vaguely familiar. More recognition than that isn’t necessary, strictly speaking, because you will have written REQUESTED MATERIALS in big, fat marker on the outside of the envelope and reminded them in the first line of your cover letter that they did, in fact, ask to see it. (If anything in the last sentence came as a surprise to you, I would highly recommend taking a gander at the HOW TO PUT TOGETHER A SUBMISSION PACKET category at right.)

Less than 6 weeks is ideal, but if you can send it out in under 3 months, there really is no need to apologize for the delay, or even to mention it. (As writers often do, and at great length. Often whilst groveling.) Longer than that, though, and it’s a good idea to add a sentence to your cover letter, apologizing for the delay.

What you most emphatically do not need to do is — wait for it — query again and ask for permission to send it at all. A crisp, businesslike cover letter set on top of your requested materials will do beautifully. Something like this is ample:

Dear Mr./Ms. (Requesting Agent’s Last Name),

Thank you for asking to see the first fifty pages of my novel, INVISIBLE INK. Please find it enclosed, along with a SASE for its safe return.

I had hoped to get these pages to you a trifle sooner, but the confluence of an unusually protracted work crisis and a bright idea for improving Chapter Two rendered my proofreading eye a bit slower than usual. I apologize for the delay.

Thank you for considering this, and I look forward to hearing from you soon.

Sincerely,

Charlotte Brontë

See? No obsequiousness required at all; just the facts, ma’am. If our Charlotte had pitched at a conference last March, she should mention it, but without calling attention to how long it’s been. If she has overcome her SOIA-avoidance sufficiently to send requested materials out to everyone who has asked to see them, she should bring that up, too:

Dear Mr./Ms. (Requesting Agent’s Last Name),

Thank you for asking to see the first fifty pages of my novel, INVISIBLE INK. Please find it enclosed, along with a SASE for its safe return.

I enjoyed speaking with you at the Desperate Writers’ Proving Ground Conference. I had hoped to get these pages to you sooner, but each of the agents and editors I pitched there asked for something slightly different. Please be aware that several of them will be considering this project simultaneously with you.

Thank you for your interest in my writing, and I look forward to hearing from you soon.

Sincerely,

Charlotte Brontë

Nice, clean, professional — and most importantly, not maudlin. No need to go on at length about what actually delayed you; you’re just being polite here, not filling in a long-lost buddy about the last six months of your life. (If you don’t like the work crisis motif, try a computer meltdown: everyone can identify with that.) All you really need to do here is to establish that you realize that you may have been slow to SIOA, and that you don’t plan to make a habit of it.

If you DO plan on making a habit of it — a way of life I do not recommend any writer’s embracing — you can buy yourself some additional time if you are polite about any anticipated delays early on. Naturally, if you experience a genuine life crisis, that’s beyond your control. If one occurs within the first couple of months after a request, it is perfectly proper to send out a courteous (and BRIEF) e-mail or letter to the requesting agent, stating that there’s going to be an unavoidable delay in sending those pages he asked to see. Perhaps something along the lines of…

Dear Mr./Ms. (Requesting Agent’s Last Name),

Thank you for requesting the full manuscript of my novel, INVISIBLE INK. Unfortunately, a fire has just consumed half of my neighborhood, so it may be a few months before I can reconstitute the text from my back-ups. I shall send it to you just as soon as I am able.

Thank you in advance for your patience — and I am looking forward to submitting to you soon.

Sincerely,

Charlotte Brontë

See? Even if the writer has a genuinely tragic justification for the delay, it’s possible — indeed, preferable, not to make a big deal of it. Just provide a simple, straightforward explanation, and leave it at that.

Do everything in your power, though, to keep the lapse between request and submission under a year, especially for a follow-up on a conference pitch. (Since conferences are annual, and agencies frequently send different agents in different years, it can be really, really obvious if a submitter’s cover letter refers to the 2009 or 2008 conference.)

One more piece of practical advice: if you are SIOAing after a substantial delay, I would HIGHLY recommend submitting your work via regular mail, rather than as an e-mail attachment, unless the agency categorically refuses to consider hard copy submissions. Yes, even if the agent or editor originally suggested that you send it via e-mail.

Why? Because while Millicent will almost certainly open even a months-late envelope, she may not open a months-late attachment. Especially if the first line of the e-mail runs something like, “Please, please, PLEASE forgive me for taking eighteen months to send these pages to you…”

Or she may not read the accompanying e-mail at all, if she mistakes it for an unsolicited submission. (Since e-mailed queries and submissions typically have swifter turn-around times, the probability of a what’s-been-requested list is substantially higher.) Most agencies will not open unrequested e-mail attachments, ever, due to fear of viruses, and the chances of your submission’s being mistaken for unsolicited grows as your name recognition at the agency fades.

If, knowing all this, you still find yourself firmly in the do-not-send-it-out-until-Groundhog-Day camp, I have one last question for you: are you absolutely positive that you really want to submit this book to professional scrutiny at all?

That may sound flippant, but listen: chronic SIOA-avoidance is a extremely common phenomenon, but in my experience, its severity does not correlate with how ready the book in question is to be marketed or the inherent talent of its writer. It’s very frequently a manifestation of fear of rejection, a way to protect one’s baby from criticism.

Completely understandable, right? A manuscript that is never submitted cannot be rejected; it’s logically impossible.

So for many aspiring writers, it just feels more comfortable to cut the process short by not mailing requested materials — in essence, rejecting their own work before the agent can do it — than to take the risk of exposing their books to professional critique. That way, they can never learn for sure whether their books are marketable or not.

Let me be clear here: I have absolutely nothing negative to say about writers who create solely for their own pleasure. Bless the Emily Dickinsons of this world, I say, who limit their audience to people they already know. That route can be wonderfully fulfilling, if the writer is honest about it, embracing the desire for an intimate readership — and doesn’t torture herself by continually trying to find an agent and/or editor she doesn’t really want or need.

However, the VAST majority of writers write in order to be read by people they DON’T know. To do that necessarily means risking rejection.

And let’s not kid ourselves about the kind of personal strength taking that level of risk requires: you have to be damned brave to send your work out to hyper-critical strangers. There aren’t a lot of professions where the practitioner’s FIRST official act is to take a piece of her soul and allow people a couple of time zones away to examine it under a microscope for minute flaws.

So, just for today, let’s celebrate how courageous we are when we do send out our work, rather than castigating ourselves when we don’t. Just for today, let’s clap our hands for all of us who have taken the great leap of submission. And for those who are going to pluck up the courage to break the SIOA spiral now.

I would swear that I can still hear some of you SIOA avoiders out there saying, “But…but…” Next time, I’m going to tackle some of the lingering buts that have troubled readers past.

In the meantime, chins up, my friends, and keep up the good work!

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SIOA! Part II: why can’t I seem to send the darned thing out?

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No time for a long-winded post today, I’m afraid. Once I start nagging, though, I do like to be consistent about it, so allow me to repeat: SIOA!

For those of you who missed yesterday’s post, that nifty little acronym stands for Send It Out, Already! It, in case you are curious, refers to requested materials that an agent or editor asked to see more than three months ago that the writer has yet to submit. At this time of year, manuscripts in need of SOIA-ing are generally those either pitched or queried last summer.

Or at that conference last winter. Or the summer before that.

While such a piece of advice may come as something of a surprise falling from the fingertips someone who routinely advises going over submissions with the proverbial fine-toothed comb — and a diverse array of highlighter pens — before sending it off, many aspiring writers get stuck between the query (or pitch) and submission stages of agent-finding, excited that a real, live agent wants to read the manuscript, yet afraid that it’s not quite ready to pass muster under Millicent the agency screener’s eagle eye.

This week, I’m concentrating on helping those writers become unstuck.

If you’ve found yourself in this kind of stasis: don’t be too hard on yourself. All too often, writers (and their well-meaning non-writing kith and kin) attribute not sending requested materials is attributed to procrastination, lack of ambition, an affection for self-sabotage, or even just plain laziness, but in my experience, none of these are usually what’s going on when a writer can’t seem to carry the manuscript to the mailbox.

Many, many writers lose the vim to submit, despite beginning with excellent intentions, yet they certainly don’t start out intending to be slow in getting their work out the door. They just want to make absolutely sure it’s perfect before they head off to the post office or hit the SEND button.

Perfection, as we all know, can take time — and the longer the revision drags on, the more likely the aspiring writer is to talk himself out of sending it at all. Here’s the progression I see most often:

1. The writer believes the manuscript to be in good shape; query or pitch is full of enthusiasm.

2. The agent says (or writes) some permutation of, “Sure, send me the first 50 pages.”

3. The writer is THRILLED for a week. (During which time the aforementioned non-writer friends and relatives may be relied upon to ask the ego-dampening question: “So when is your book coming out?”)

4. Upon looking over the piece again, the writer begins to wonder if the book IS good enough. (Oftentimes, this is accompanied by a rising feeling that this particular submission opportunity is the ONLY chance the book may have to be read by an agent.)

5a. The writer starts to revise the first 50 pages wildly in order to make it perfect.

OR

5b. The writer starts to panic and puts off submission until after some future defined period when he’ll have time to rework the entire manuscript completely. (“By Christmas” is a popular choice for writers attending summer and autumn conferences, I notice.)

6. Revising — or thinking about revising — continues for weeks or months. Since the self-appointed task is to make the submission 100% perfect, the amount of time the writer mentally allots to the task of revision continues to grow exponentially over time. (Here, “years on end” is often the preferred option.)

7. One day, the writer looks at the calendar and finds that X amount of time has gone by since the original request for materials, and decides that the agent will actually be angry (translation: will reject it without reading it) if the requested pages are sent now.

8. Since the revision process has been so stressful, this conclusion often comes as something of a relief to the writer. So when the urge to get back to the book project resurfaces — as it invariably does — the merciful psyche leaps from oh-my-God-is-it-good-enough to it-doesn’t-matter-because-it’s-too-late-anyway in about tenth of the time it took to make that step initially.

9. Repeat until the very idea of sending the pages seems too ridiculous to contemplate.

10. Result: the requested materials are never sent.

This scenario is slightly more likely to play out when agents and editors ask to see the whole book, as opposed to the first 50. Or — and I’ll deal with this option a bit more next time — if the writer has already been through steps 1-8 before.

Yes, really. For some aspiring writers, this process can go on for years.

Yet each step of the progression is perfectly understandable, right? That’s what makes it hard to diagnose in the early stages.

Because, you see, what is happening here is the opposite of lazy: many of these writers run straight to their desks after receiving a positive response and throw themselves into a revising frenzy. Often, far from procrastinating, SIOA-avoiders put in many, many productive editing hours before they give up on submitting.

“I just want to get this ONE part right in Chapter Two,” they say, “so the agent of my dreams can see my best work.”

Which is, of course, a laudable and even professional sentiment — if the writer can complete this worthwhile endeavor within a reasonable amount of time. But when the writer starts thinking things like, “Well, okay, I didn’t get it out by Labor Day, as I intended — but I have some vacation time coming to me at Christmas; I can work on it then,” that should start setting off a few alarm bells.

Why? Because a lot can happen between Labor Day and Christmas. Thanksgiving, for instance.

Some of you perfection-seekers out there are shifting uncomfortably in your chairs right about now, aren’t you? “But Anne,” I hear some of you say, “that’s not the only issue. I care more about this book than anything else I’ve ever done, and once it’s published, this book is going to be bearing my name for the rest of my life, possibly even after. I don’t anything less than my absolute best writing to end up between those covers.”

Ah, but the draft you’re going to submit to the requesting agent isn’t going to be the book in its final form. It will be the version upon which future revisions will be based.

Did some coffee-drinker out there just do a spit-take? It’s quite true — yet the vast majority of unpublished writers do not seem to be aware of it.

Yes, your book does need to be as polished as possible before submission, but realistically, you will almost certainly be expected to revise it between signing a publishing contract and publication. Perhaps between signing with an agent and signing with a publisher as well. And it’s not entirely unheard-of for an agent to tell an aspiring writer to revise a promising manuscript and resubmit it before the agent makes any commitment at all. (That last one has gotten quite rare, however.)

I don’t need a crystal ball to predict any of this, either. Merely simple observation: almost every book you see on the shelves at Barnes & Noble was revised significantly AFTER an agent or editor picked it up.

It may seem almost sacrilegious to say about a work of art, but the author’s vision of the book is not the only one that matters to the publisher. Your editor will definitely have some opinions on the subject; your agent probably will as well. It’s not unheard-of for a publishers’ marketing department to weigh in, as well as the legal department, copy editors, proofreaders…

In short, even if you produced the Platonic version of your book concept for submission, chances are that it would not be the version that would see print. Sorry to be the one to burst that particular pretty bubble.

Another early warning sign that a writer may be beginning to fall prey to SIOA-avoidance behaviors is when the intended changes are in Chapter 10, and the writer is unwilling to send out the first 50 pages the agent requested until Chapter 10 is completely ready to go.

“But what if she asks for the rest?” the writer worries. “I want to be absolutely ready to send the entire book, so I can send it the instant she asks. Because otherwise, she’s going to know that I wasn’t 100% ready to submit when I queried/pitched/had a torrid affair with her college roommate and got a referral, and then she won’t even consider picking me up.”

Remember what I was saying last time about how good writers are at talking themselves out of things? A vivid imagination is not an unmitigated blessing.

I hear this one all the time, too, and my answer is invariably the same: “if you send the first 50 now, won’t you have until AFTER the agent asks to see the rest to polish the book? From where I’m sitting, that’s likely to be at least 2-3 months from now! SIOA, and get right to work on the rest of the book!”

How do I figure 2-3 months, you ask? Well — and those of you who have not yet begun querying might want to avert your eyes for a moment; this news might make those new to the biz a bit queasy — at almost every agency on the planet, turn-around times for submissions are SIGNIFICANTLY longer than for queries. four to eight weeks to read a requested 50 pages is what a CONSCIENTIOUS agency strives to achieve/

I tremble to tell you how long the ones who don’t respect writers take. For an entire manuscript, it can often run 2-3 months or longer, even at the writer-friendliest agency.

A quick digression, to remind you of a former admonition: from a professional perspective, 2-3 months is too long to wait between queries; there is no legitimate reason that your marketing efforts must be stymied by an agency’s slow turn-around time.

So keep sending out queries while your submissions are being considered, please: trust me, if the agent reading your first 50 decides to pass, you will be much, much happier if you already have Plan B queries in the pipeline.)

Was that pause long enough for those of you new to the industry to pick your chins up off the floor? See why I always advise writers that under no circumstances should they overnight their books to agents or editors unless THEY agree to pay for it? (99% of the time, they won’t.) Why overnight something that’s going to be sitting in a file drawer for the next month?

And if THAT’s not enough incentive to give serious pause to those of you with the opposite problem to SIOA-avoidance — the compulsion to send out requested materials instantly, without giving them a last-once over — I should like to know what would be.

Trust me: a LOT of those manuscripts moldering unread in piles at this very moment were overnighted by their authors; the overnight packaging doesn’t get a submission read any faster. Save your sheckles, and send requested materials via regular mail — or Priority Mail, if you really want to rush.

I’m bringing this up again as a precursor to suggesting something fairly radical: under these predictably slow turn-around conditions — over which, after all, we writers have absolutely no control, right? — I would argue that no writer is under any obligation to send the rest of a book within a nanosecond or two of receiving an agent’s request for it.

I’m quite serious about this: you may well have 2 months, and possibly as much as 4, of reasonably predictable rest-of-the-book revision time AFTER sending a requested first 50 pages. If you sent off the initial chapters and an agent asked for more, you could legitimately (after an initial polite e-mailed explanation, of course) take an additional month or six weeks AFTER the request to finish revising, if you felt it necessary.

So you can SIOA those early chapters with a relatively clear conscience, knowing that you have some time at your disposal to fiddle with the rest of the book.

And you know what? You should seriously consider doing both.

Why? So you can move on as a writer without feeling that you might have let a wonderful opportunity slip through your grasping fingertips. So you do not label yourself as a procrastinator, because that’s a hard, hard self-label to peel off from yourself before the next round of queries. So you can act like a professional writer, one who knows that to risk success is also to risk rejection, and that the only book that has absolutely no chance of being picked up is the one that’s never submitted.

And, last but certainly not least, because a REAL, LIVE agent or editor asked to see YOUR writing! That coup deserves sustained excitement, does it not?

Or are you already trying to talk yourself out of being happy at the very notion? Promise me that you’ll freeze your speculations right there until next time, and keep up the good work!

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SIOA, my friends! SIOA!

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I woke up this morning fully intending to dig through my embarrassingly tall stack of readers’ questions so trenchant that they deserve a post of their very own and find a topic du jour, honest. I genuinely am looking forward to plowing through ‘em all, possibly followed by a nice, leisurely stroll through common red flags that tend to traject submissions into the reject pile faster than a writer new to the process can say, “But I didn’t know that there WAS a standard format for manuscripts, or that a manuscript page wasn’t supposed to look just like the same page in a published book!” (If that last sentence didn’t make you smirk knowingly, you might want to check out the HOW TO FORMAT A MANUSCRIPT category at on the archive list at the lower right-hand side of this page before you proceed much farther in your writing career.)

And then I happened to glance at the calendar. It’s a week and a half until Thanksgiving — or, as those of us who deal on a regular basis with the publishing industry like to call it, the annual slow-down.

Before I depress you all by explaining why anyone would call it that, let’s be proactive: I would like to take the opportunity to urge those of you who have owed requested materials to an agent for a full season — from, say, having pitched successfully at a summer conference or received a positive response to a query prior to the annual August holidays — to send it out, already.

As in, if humanly possible, within the next week and a half.

Did that request make panic-generated fireworks go off in some writerly heads out there? I shouldn’t wonder; the last time I checked, over 70% of requested manuscripts were never actually sent to the agents and editors that requested them.

Yes, you read that correctly — the vast majority never turn up on Millicent’s desktop. That’s a whole lot of potentially publishable writing sitting in a whole lot of desk drawers. Let’s give some thought to why that might be the norm.

Consider, if you will, Zack, a good-but-as-yet-unagented novelist. Zack has been looking for an agent for quite some time now for a well-written, complex book — the kind of book that folks in the industry like to describe, if they’re feeling charitable, as “needing precisely the right agent/editor/push campaign.” (If they’re not feeling charitable, they describe it as “good, but difficult to place.”)

In short, Zack’s novel is original, and the perfect agent has yet to fall in love with it.

We’ve all been there, right? If I haven’t said it again recently, allow me to remind you that the time elapsed between when a writer begins to seek an agent for a particular project and when she finally signs with one is NOT necessarily an especially reliable predictor of the writer’s talent — or of how likely a book is to appeal to readers.

In fact, it usually isn’t predictive of anything at all: if the writing quality were the only factor involved, we wouldn’t ever see a bad book on the tables at the front of a chain bookstore, would we?

But try convincing a well-meaning friend or relative — the kind that might lecture one over turkey at a certain annual family gathering about the desirability of dropping a time-consuming hobby that has not yet yielded fortune or fame — that even the best books often take time to find the right home, eh? Non-writers tend to assume that talent is the ONLY factor, but then, the non-writing world lives under the happy delusion that the only reason a book would not get published right away is that it isn’t any good!

Long-time readers, chant it with me now: plenty of good writers have queried for years before getting picked up, and frankly, it’s harder to land an agent today than it was even two years ago, due to the slow economy. Let alone the ten or fifteen that may have elapsed since that established author whose interview you just read landed hers in — how many tries did she mention? Two? Three?

Okay, pep talk administered. Back to our saga already in progress.

Like a sensible writer, Zack knows that his book’s only chance of getting published lies in his promoting it to agents and editors, so he routinely spends the spring and summer going around to literary conferences, and the autumn to sending out queries. Since he both has an interesting story to tell and is a talented pitcher/querier, he always picks up a few requests to see all or part of the book.

Yet invariably, when I see him at holiday parties, he responds uncomfortably to my eager inquires about how agents have responded to his submissions. “I’m still revising the end of the book,” he says, eyes averted.

We have this exchange down to a ritual now. I this is my cue to ask, “Does that mean that you haven’t sent out the first 50 to the agents who asked you for it, either?”

Zack looks sheepish, self-righteous, and fearful all at once, a facial feat I would have sworn was not possible. “I want to be completely ready when they ask to see the rest.”

Readers, care to know how often you are on my mind? Exactly three seconds before I start to read him my annual riot act on the virtues of SIOA (Send It Out, Already!), I routinely think, “Gee, how long has it been since I’ve blogged about this? I really should do a reminder post.”

So here I am, telling you: if you got a request for materials prior to the first week of September (and I mean this LAST September, not the one before) to send all or part of a manuscript to an agent or editor, please, please, please SIOA!

Yes, even if it isn’t perfect. Requests for materials are like vitamins, boxes of cereal, and hunks of meat: they come with expiration dates.

Not firm ones, of course, or especially short ones, but when a request is made, it is considered professional to follow up on it in a timely manner. It shows what a good client you would be: after all, your agent would like to be able to tell editors, “Oh, she’s great about meeting deadlines.”

More to the point, I’ve never met an agent or editor yet whose raving praise about an author included the words, “And when I ask for something, she doesn’t get back to me for eight months!”

Sounds flippant, I know, but from a business perspective, how quickly a writer can churn out impeccable pages is a legitimate concern for an agent or editor. After all, an author working under a book contract would not have the luxury of setting aside a manuscript for a few months until she had a few unbroken weeks’ time to make requested revisions, right?

Most of the time, of course, a requesting agent is not going to be drumming her nails on her desk for months on end, wondering where a particular submission is, unless the submitter is already a client. If a project that particularly excited her in query or pitch form doesn’t appear, she’s likely to assume that the writer went with another agent — or dropped the project entirely.

In other words, she’s going to move on without following up. Possibly without even considering following up.

Please, please don’t wait for her to nag you about sending those requested materials; it’s not going to happen. Just SIOA.

I see some of you SIOA-avoiders scuffing your toes against the floor. “But Anne,” some of you protest, clinging to your manuscript as though it were a life raft and the tidal wave was headed your way, “The agent was REALLY interested at the conference four months ago, but I didn’t manage to get the pages out the door. Life intervened, at least to the extent that I haven’t had time to polish it to a high gloss yet. I feel like I’ve let the agent down. And despite what you say about his probably having assumed that I’ve signed elsewhere, I know in my heart that if he were truly the right agent for me, he would have defied all of the rules and contacted me to ask where the manuscript was. Because our pitch meeting wasn’t like any other in the history of the world, and…”

Let me stop you right there, Sparky: I hate to be the one to break it to you, but if a pitch (or query, for that matter) goes well, it results in a professional connection, period. Not a personal commitment — a necessary precondition to letting someone down, no? — and not a guarantee to stop work when the requested materials arrive. Nor, with certain EXTREMELY rare exceptions, an incentive for the agent to track down and ask twice for a book he’s never read.

So how is it possible to read anything at all into the agent’s not contacting Sparky to beg for an opportunity to see pages requested months ago? Many aspiring writers misinterpret silence from the requester’s end as a lapse of interest, but that isn’t necessarily the case; a good agent simply has too many books on the brain — and too many eager writers clamoring for her attention — to badger writers slow to submit.

And even if she were so inclined, remember, this person doesn’t know you. From the requester’s end of the relationship, there isn’t necessarily any visible difference between not receiving requested materials because the writer’s obsessing over whether every comma is right, because the writer just hasn’t had time to give it a once-over, because the writer has had a sudden bout of massive insecurity, and because the writer had been pitching or querying a book not yet written.

And frankly, most pros would expect that if, say, the first 50 pages of a book did need to be written from scratch post-request, it could be done successfully between midsummer and Thanksgiving, anyway. From a writer’s point of view, that may not be a particularly realistic expectation, given how most aspiring writers are already struggling to sandwich their writing between work and family and friends and a million other demands upon their time, but remember, at the submission stage, intentions don’t count for much.

Agents and editors want to judge a writer by what’s on the page, and they can’t do that without having pages to read. Thus the general expectation –for fiction, at least — is that if the book is at the querying/pitching point, it ought to be ready to send out.

Which isn’t always the case in practice, I’m afraid. An aspiring writer might jump the gun on querying for a number of reasons: because conferences fall at particular times of year, for instance, or because that terrific new character didn’t pop into the mind until a week after the query letter went out. Or because some darned fool of an Internet expert told you that the industry moves with glacial speed during certain parts of the year (like the one coming up in a week and a half, hint, hint) and you wanted to beat the post-New Year’s rush.

Heck, I once won a major literary award for a memoir for which I had written only the first chapter and synopsis. But I knew enough about the industry to respond to agents’ requests for a book proposal with a chipper, “Great! I can have a proposal to you in six weeks.” Then I sat down and wrote it during the annual August publishing world’s vacation.

But the point is, I did send it out, and that’s how my current agency was able to figure out that it wanted to sign me.

“But Anne,” I hear those who had planned on spending another few months polishing their submissions piping up, “you said that the industry shuts down between Thanksgiving and Christmas, and that it’s not a good idea to query just after the New Year. Why does it make any difference if I send it in mid-November or in February?”

A couple of very good reasons, actually: first, enthusiasm is not a permanent condition, but a fleeting one.

The fact is, the chances of the requester’s remembering you (and, more importantly, your book) are significantly higher now than three months from now. A long lapse is not necessarily a deal-breaker, but it’s not unheard-of for an agent to respond to a submission that arrives six months after a pitch with a statement that she doesn’t remember having requested it.

The second reason is that many, many agents and editors are planning to spending the next month and a half catching up on their READING while their offices are quiet. The industry slows down not because everyone who works in a publishing house takes six weeks off, but because there are so many Judeo-Christian holidays during that period that it’s hard to get enough bodies together for an editorial meeting.

Why is that significant? Well, unlike agencies, where an individual agent can decide to take a chance on a new author, a publishing house’s acquiring a book requires the collective agreement of a great many people. If the requisite bodies are heading over the river and through the woods to Grandmother’s house, it’s kinda hard to obtain their consent to anything.

But as anyone who has had much contact with the industry knows, it’s full of folks who tend to deal with the most immediate crisis of any given moment. Naturally, this workplace orientation results in much work being put off until some nebulous future date when the agent or editor has time to deal with it. Any wild guesses as to when they typically get around to it?

Right: between Thanksgiving and the end of the year. And because agents know that editors will be occupied with what is already on their overburdened desks, they tend to curl up with a few good manuscripts and take a well-deserved breather, too.

In other words, it behooves a submitting writer to adhere to their calendar, rather than expecting them to follow any individual writer’s.

“Why,” I hear one plaintive-but-reasonable voice out there demanding querulously, “in an industry where it is considered perfectly acceptable for an agent to take several months to get back to a writer who has submitted a manuscript, and six months or more for an editor to read a submission via an agent,” (yes, it happens) “should there be ANY restrictions on how long I have to send out requested materials? Why is the writer the only one expected to adhere to a tacit deadline?”

Want the honest answer? (Look away NOW if you don’t.) Because the writer is the one with the least power in this situation, and the competition for scarce representation and publishing slots is fierce.

Any well-established agent or editor sees hundreds upon hundreds of perfectly-formatted, well-written submissions per year: they don’t worry too much about the one who got away. And that gives them the power to set unreasonable (and, yes, as regular readers of this blog already know, often unwritten and unspoken) rules for writerly conduct.

Unfortunately, it honestly is as simple as that.

Amongst agents and editors, the writer who pitches well but never sends in the requested follow-up materials is as notorious as the guy who doesn’t call again after the first date. As is the nonfiction writer who pitches a stellar book idea but never actually submits a book proposal. And the already-agented writer who comes up with a great premise for a next book, gets her agent all excited about it, then two years pass without a peep.

Ask any agent: they find this phenomenon genuinely frustrating.

But it is common enough that after an agent has been in the biz for a while, she usually isn’t holding her breath waiting for ANY pitched or queried book to show up on her desk just because she asked for it. No, she’s not the kind of girl to sit by the phone.

Now, logically, one might expect that this ambient cynicism would mean that the writer had MORE time leeway, rather than less. Even an agent who flatly fell in love with a pitch wouldn’t be at all upset if the requested pages didn’t show up for a couple of months; if he’s at all experienced, he would already be aware that almost every writer on the planet likes to give the book one last read-through before submitting it, to catch any rookie, grammatical, or continuity mistakes. And, of course, he’s not the kind of boy to sit by the phone.

However, as I mentioned above, publishing is very much a seasonal business; the pros even talk about the year that way. Is your book a summer novel, a fall culture book, or a late winter special interest release? In practice, this means that submissions that might be tossed into a pile of fifty to molder during one month might be being placed in much, much shorter piles in another, where they might be read within a week or two.

But that’s not the only reason you should SIOA now — as in NOW, before the Thanksgiving holiday, if you can possibly manage it. As any of my editing clients (they’re the ones cringing in that corner over there) can tell you, I am the last person on earth who would advise submitting a manuscript that has fundamental problems. And realistically, if you absolutely had to, you might be able to get away with sending requested materials as much as 7 or 8 months after the request, if you were polite enough to send a letter explaining the need for delay quite early in the process.

However, it has been my experience that if a writer puts off sending requested materials for more than a couple of months, they may not get sent at all. Let me repeat that statistic from above: somewhere in the neighborhood of 70% of requested materials are NEVER sent to their requestors.

That’s a whole lot of lost opportunity, isn’t it? And that’s just sad. SIOA, my friends: it may be scary, but it’s a necessary – and indispensable — step in becoming a professional writer.

But don’t beat yourself up if you recognized yourself in this post; many, many good writers sometimes have a hard time SIOA-ing, and for a hefty percentage, that reluctance to send out requested materials becomes habitual. Next time, I’m going to talk about the major reasons that SOIA-avoidance happens, and what a writer can do to snap out of the pattern.

Keep up the good work!

Posted on - 2 Comments on Wrapping up on wrapping up: what precisely should go in that box?

Wrapping up on wrapping up: what precisely should go in that box?

brain in shipping box

Are you excited to have reached the end of this extended megaseries on everything and anything that should go in a query or submission packet — other than the manuscript, that is? Did that collective “Nyeah” I just heard mean that you’re thrilled to have all of this knowledge under your belt, in preparation for that supercharged, tense day when you’re asked to bundle your pages together and send ‘em off, or that the long-term readers amongst you are just pleased to have this info in consecutive posts, for easy future reference? Or is it merely that you will be awfully glad when I stop yammering on about these less-than-thrilling practicalities and wend my way back to craft?

However it may be, last time, I launched into an extensive discussion of the kind of boxes a writer should (sturdy, clean, size-appropriate) and should not use (grease-stained, mangled, clearly last used to ship books from Amazon) to send a manuscript to an agent, editor, or contest. Today, I’m going to round off our discussion of submission packets with some examination of what a writer might conceivably want to stuff into that box.

Let’s pretend for a moment that you have just been asked to submit materials to the agent of your dreams. To be absolutely clear, I’m talking about REQUESTED materials here, not just sending pages to an agency that asks queriers to include the first chapter, a few pages, or a synopsis with a query — all of these would, in the industry’s eyes, be unsolicited pages crammed into a query packet.

I know, I know: it’s a bit counter-intuitive that a blanket statement on a website, in an agency guide, or from a conference dais that a particular agent would like to receive these materials from all queriers doesn’t constitute solicitation, but it doesn’t. The logic runs thus: guidelines that recommend submitting extra material with a query are generic, aimed at any aspiring writer who might conceivably be considering sending a query.

By contrast, a solicited submission, a.k.a. requested materials, is one that an agent is WAITING to see because she has asked a particular writer to send it following a successful pitch or query. Because the agent expressed positive interest in seeing those pages, the lucky requestee is fully justified in scrawling REQUESTED MATERIALS in letters two inches high in the lower right-hand corner of the envelope or shipping box, just to the left of the address, to assure that the submission lands on the right desk instead of the slush pile made up of, you guessed it, unsolicited manuscripts.

Everyone clear on the difference between solicited and unsolicited materials? Because if you don’t by this point in this megaseries, I can only fling my hands into the air and tearfully inquire of any deities who might happen to be listening just where I went wrong in bringing you up.

Just as generic requests vary in what agents ask queriers to send, so do requests for solicited material. Out comes my favorite broken record again: while every agency and small publishing house seems to have a slightly different idea of what constitutes a standard submission packet (word to the wise: read those requests CAREFULLY), here are the most commonly-requested constituent parts, in the order in which they are generally expected to appear in the packet:

1. Cover letter
You HAVE been sending cover letters with your submissions, right? As I mentioned a few days ago, just sending a manuscript all by itself is considered a bit rude, as well as strategically unwise.

“Oh, please, Anne,” I hear the submission-weary complain. “Rude? What do you call making a successful querier or pitcher write ANOTHER letter to an agent who has already agreed to read my work?”

I sympathize with the submission fatigue, oh weary ones, but don’t get your hackles up. In the first place, there’s no need for a long-winded missive — a simple thank-you to the agent for having asked to see the materials enclosed will do. It’s hardly onerous.

In the second place, the submitter is the one who benefits from including a cover letter — all the more so because so few submitters remember to tuck one into their packets. An astonishingly high percentage of submissions arrive without a cover letter, and often without a title page as well, begging the question: what makes these submitting writers so positive that the requesting agent will still remember their queries or pitches well enough to render page one of chapter one instantly recognizable?

I’m not going to depress you by telling you just how unlikely this is to be the case.

Suffice it to say that it’s in your best interest to assume that the person who heard your pitch or read your query won’t be the first person to screen your submission, for the very simple reason that it is, in fact, often a different person. Thus, it doesn’t really make sense to presume that everyone who sets eyes on your manuscript will already be familiar with who you are and what you write.

And it’s not problematic purely because a Millicent new to your project might get offended by not being addressed politely from the moment she opens the manuscript box. Does anyone out there want to take a guess at the PRACTICAL reason omitting both a cover letter and a title page might render a submitter less likely to get picked up?

If you instantly cried, “Because it renders the agency’s contacting the submitter substantially more difficult!” give yourself a gold star for the day. Like a query letter and a title page, a good cover letter should include all of the sender’s contact information — because the last response you want your submission to generate is a heart-felt, “Oh, it’s too bad we have no idea who sent us this or how to contact him or her; all we have is the author’s last name in the slug line. This saddens me, because I really liked this manuscript!”

Okay, so that little piece of dialogue is pretty lousy, now that you mention it. But you get my point, right?

“Okay, Anne,” the former head-scratchers concede, “I get why I should include a cover letter. What does it need to say?”

Glad you asked. Under most circumstances, all it needs to say is the following. (If you’re having trouble reading this, try either double-clicking on the image or saving it to your hard disk as a PDF.)

Seriously, that’s all there is to it. Like any other thank-you letter, the courtesy lies more in the fact that the sender took the time to write it, rather than in what it actually says.

A couple of caveats:

(a) If you met the agent at a conference, mention that in the first paragraph of the letter, to help place your submission in context. As crushing as it may be for the writerly ego to contemplate, an agent who spent days on end listening to hundreds of pitches probably is not going to remember each one. No need to re-pitch, but a gentle reminder never hurts.

While you’re at it, it’s not a bad idea to write the name of the conference on the outside of the envelope, along with REQUESTED MATERIALS. Heck, it’s a very good idea to write the conference’s name on the outside of a query to an agent one has heard speak at a conference, too, or to include the conference’s name in the subject line of a query e-mail. The point here is to render it pellucidly clear to the agent why you’re contacting her.

(b) If another agent is already reading all or part of the manuscript you’re sending — or has asked to see it — be sure to mention this in your cover letter. No need to say who it is or how long s/he has had it; just tell the recipient that s/he’s not the only one considering representing this book. Unless the agency has a policy forbidding simultaneous submissions, withholding this information will only generate resentment down the line if more than one agent wants to represent your book.

Yes, even if that agent to whom you submitted 9 months ago has just never responded. Actually, it’s in your strategic interest to contact that non-responder to let her know that another agent is interested.

(c) Make sure ALL of your contact information is on the letter, either in the header (letterhead-style, as I have shown above) or under your signature. Again, you want to make sure that the agent of your dreams can call you up and rave about how much she loved your submission, right?

(d) Make absolutely certain that the letter includes the title of your book, just in case the letter and the manuscript end up on different desks. (Yes, it happens. Don’t ask; just be prepared for this horrifying contingency.)

Everyone comfortable with the cover letter? For more tips on how to construct one with aplomb, please see COVER LETTERS FOR SUBMISSIONS (where do I come up with these obscure category titles?) on the list at right.

2. Title page
ALWAYS include this, if ANY manuscript pages have been requested — yes, even if you have already sent the first 50 pages, and are now sending the rest of the book. (If you have never formatted a professional manuscript before, please see the TITLE PAGE category at right.)

Why? Long-time readers, chant it with me now: because the submission looks more professional that way.

Also, like the cover letter, the title page renders it easy for an agent to track you down. Believe me, if the agent of your dreams falls in love with your manuscript, you’re going to want to hear about it right away.

3. The requested pages in standard format, unbound in any way.

The operative word here is requested. If an agent or editor asked you for a partial, send PRECISELY the requested number of pages. Don’t fudge here — even if your novel features a tremendous cliffhanger on p. 51, if the agent of your dreams asked for the first 50 pages, send only the first 50 pages, period.

Actually, in this instance, you should send only the first 50 pages even if they do not end in a period. Even if the designated last page ends mid-sentence, stop there.

As to sending pages in standard manuscript format, please, don’t get me started again the desirability of sending professionally-formatted submissions. For a month after I run a series on standard format , the rules keep running through my head like a nagging tune.

If you’re brand-new to reading this blog and thus successfully avoided my recent series on the subject, or have somehow avoided my repeated and vehement posts on standard format for manuscripts over the last three years, please see the MANUSCRIPT FORMATTING 101 and STANDARD FORMAT ILLUSTRATED categories on the list at right.

For the benefit of those of you who are going to blow off that last piece of advice because you’re in a hurry — oh, I know that you’re out there; I can hear your shallow, panicked breathing — allow me to add something you might not have picked up from those posts on formatting: a manuscript intended for submission should not be bound in any way.

Oh, and do use at least 20-lb, bright white paper. Cheaper paper can begin to wilt after the first screener has rifled through it. Yes, it does increase the already quite substantial cost of submission, but this is one situation where being penny-wise can cost you serious presentation points.

4. Synopsis, if one was requested, clearly labeled AS a synopsis.
With fiction, when an outline is requested, they usually mean a synopsis, not the annotated table of contents appropriate for nonfiction. For nonfiction, an outline means an annotated table of contents.

Most of the time, though, what an agent will ask to see for either is a synopsis.

As I mentioned earlier in this post, I haven’t done a synopsis how-to in a while, so I shall be revisiting it beginning this coming weekend. For those of you in a greater hurry, please check out the HOW TO WRITE A SYNOPSIS category at right. (Again, how do I come up with these category titles?)

5. Author bio, if one was requested.
Which you already have in your hot little hand, right? Aren’t you pleased with yourself?

For those of you joining us late in this series, an author bio is a one-page (double-spaced) or half-page (single-spaced) plus photo account of the submitting writer’s professional credentials. Typically, when an agent submits a manuscript or book proposal to editors, the author bio is tucked immediately at the end of the manuscript or sample chapter.

6. A SASE big enough to fit the entire manuscript.
This should be automatic by now, but to recap for those of you who will read this weeks or months from now in the archives: that’s a self-addressed, stamped envelope, for those of you new to the game. Always use stamps, not metered postage, for the SASE.

I’m really running through that stack of old records today, but to reiterate: send a SASE large enough for the return of your materials EVERY time, regardless of whether the agency (or publishing house) to whom you are submitting has actually asked for a SASE. If the requested pages fit in a Manila or Priority Mail envelope, it’s perfectly acceptable to fold a second one in half, stamp and address it, and tuck it in the submission package.

How does one handle this when using a box as a SASE? Well, since it would be impracticable to fold up another Priority Mail box inside, if you have been asked to send so many pages that you need to pack ‘em in a box, paper-clip a return mailing label and stamps to your cover letter, along with a polite request that the agent would affix both to the shipping box in the event of rejection.

To be on the safe side, explain HOW you want them to reuse the box: peel the back off the mailing label, stick it over the old label, affix new postage, and seal. You didn’t hear it from me, of course, but sometimes, they evidently have trouble figuring it out.

You can also nab one of those tough little everything-you-can-cram-in-here-is-one-price Priority Mail envelopes, self-address it, add postage, and stick it into the box. If you don’t care if your manuscript comes back to you a little bent, this is a wonderfully cash-conscious way to go. Those envelopes are surprisingly tough, in my experience — what are they made out of, kryptonite? — and while the pages don’t look too pretty after a cross-country trip in them, they do tend to arrive safely.

In case you couldn’t tell, I’m not a big fan of writers over-investing in impressive return postage. It’s bad enough that we writers are expected to underwrite the costs of agencies rejecting our work. (Which is, effectively, what the SASE accomplishes, right?) If you’re getting the manuscript back, it’s because they’ve rejected it. Who cares if the pages show up on your doorstep bent?

“But Anne,” I hear the ecology-minded writers out there murmur, “surely it would be easier, cheaper, and environmentally friendlier to ask the agent or editor to recycle the submission pages if s/he rejects it?”

Yes, it would be all three, but I would strenuously advise against making this request of any agency or publishing house that doesn’t state directly on its website or in its agency guide listing that it will recycle rejected manuscripts. Most won’t, but many, many agencies will instruct their Millicents to reject any submission that arrives without a SASE.

Do you really want to chance it?

7. Optional extras.
If you want to send a second, business-size envelope SASE as well, to make it easy for them to request the rest of the manuscript, place it at the bottom of the packet (and mention it in your cover letter.)

Since the vast majority of agencies are congenitally allergic to submitters calling, e-mailing, or even writing to find out if a manuscript actually arrived — check the agency’s website or guide listing to be sure — it’s also a fair-to-middling idea to include a self-addressed, stamped postcard for the agency to mail to you to acknowledge receipt of the manuscript. To generate a chuckle in a hard-worked Millicent, I always liked to send a SASP that looked like this — although with a stamp attached, of course:

Don’t worry about this causing trouble; it doesn’t, and you will have proof that they received it. This is important, because manuscripts do go astray from time to time.

8. Pack it all in a durable container that will keep your submission from getting damaged en route.

Why, this suggestion seems strangely familiar, somehow…oh, yes, we spent all of yesterday’s post talking about it.

And that, my friends, is the low-down on the submission packet. Don’t forget that EVERYTHING you send to an agency is a writing sample: impeccable grammar, punctuation, and printing please. No smudges or bent corners, either.

In other words, make it all pretty and hope for the best. And, of course, keep up the good work!

Posted on - 2 Comments on How to write a really good author bio, part VI: a picture is allegedly worth a thousand words, but in a bio, you seldom get to use that many

How to write a really good author bio, part VI: a picture is allegedly worth a thousand words, but in a bio, you seldom get to use that many

All throughout the weekend (hey, even bloggers occasionally like a day off), I could have sworn I heard the muffled cries of my readers from afar, small as the mews of freshly-born kittens. “But Anne,” these wee voices called after me, “you didn’t tell us how to format an author bio…and you ALWAYS tell us how to format things…”

At least, I think that’s what they were saying; it’s also possible that they were merely reading a particularly bad translation of Antoine de Saint Exupéry’s Le Petit Prince very, very slowly. Wafting ghostly voices are notoriously inarticulate.

Assuming that my first interpretation was indeed correct, let’s talk format.

In a novel submission, the author bio should be placed at the end of the pages you’re submitting, regardless of whether you have been asked to send a full or a partial manuscript. It should always be in the same typeface and font as the rest of the manuscript or book proposal — no exceptions. (And if you’re unfamiliar with the typefaces the publishing industry tends to prefer, or even that such preferences exist, you might want to consider consulting the STANDARD FORMAT ILLUSTRATED category on the list at right with all deliberate speed.)

The bio is always the last page in a submission or query packet, coming at the bottom of the stack; it should neither be numbered nor include a slug line. It’s also typically the last page of a book proposal (although clippings sometimes follow it), but in that context, it should have a slug line and be numbered.

Everyone clear on that? No? Well, you’ll find some concrete examples below.

Beyond those limitations, there are two standard formats for an author bio. The first is very straightforward: a single page, double-spaced, in standard manuscript format. (If that last term was a mystery to you, I can only reiterate my suggestion that you visit the STANDARD FORMAT ILLUSTRATED category on the list at right. Improperly-formatted manuscripts are far, far more likely to be rejected than ones that look professional.)

The author’s name should be centered on the top of the page, resulting in a document that looks little something like this:

Some would argue (including me, if memory serves, in a post from several years ago) that the text should be additionally decorated by either the first line of the page or the first line under the author’s name reading, “Author bio.” Not a startlingly original title, it’s true, but you must admit that it’s descriptive.

I no longer advise embracing this tactic, for the simple reason that a significant and apparently growing segment of the agent population now seems to prefer that their clients dispense with this little piece of self-evident labeling. Or so I surmise, from all of the agented writers I keep meeting whose agents have asked them to skip it. Most bio-writers are only too glad to omit it, as it permits an extra line of text in what is, let’s face it, a rather brief space into which to cram one’s charms.

Personally, I use the other type of bio format, the kind that includes a photo: half a page, single-spaced, with a 4×6 photograph (or a roughly similar size; perfection doesn’t matter here) centered 1 inch from the top of the page, above the text. In between the photo and the text, the author’s name appears, also centered.

The end result looks a little something like this:

Admittedly, the LP’s picture is a trifle larger in this example than I would advise using — ideally, the photo should take up only the top third of the page, and here, LP has opted to allow the visuals to extend considerably lower, as some less animated authors also choose to do. It’s a legitimate choice, certainly, but anybody out there notice the down side?

If you said, “By gum, that looks a whole lot like 157 words, rather than the 250 or so I was hoping to include on my bio,” give yourself a gold star for the day. Heck, give yourself two; they’re small.

Want to see one that’s roughly the same length as Aunt Jane’s example above? While we’re at it, let’s assume that it’s the last page of a book proposal, so you may see the requisite slug line in action:

Ste. Cecile author bio

A pretty great photo for establishing Cecile’s credibility to tell her particular story, isn’t it? Not a whole lot of doubt that we’ve got a virgin martyr here. Yet this picture suffers from a rather serious problem that the Little Prince’s didn’t — any guesses?

If you said that you couldn’t make out Cecile’s face well enough to pick her out of a crowd — or, more to the point, up at the airport to get her to her book signing on time — award yourself a medal. The author is easily recognizable in a good author photo, so avoid shots from thirty feet away. Cecile would be much better off with this bio, even at the expense of a little textual rearrangement to make it fit;

Ste. Cecile author bio2

The different photo shape is fine here — what’s important in this context is that the picture is recognizably Cecile. Why? Not only will this help her future agent pick her out of a police line-up recognize her when they meet at writers’ conferences, but Cecile’s future publishers are going to want to see what she looks like; photogenic authors are only slightly more common than telegenic ones.

So how do you slap that image onto your bio? The same way I did to produce these examples — and the only way, if you intend to e-mail your bio without first running the hard copy through a scanner. Get a friend with a digital camera take a picture that you like, save it to your hard disk, then use copy and paste the image into your author bio document.

If this sounds like far, far too close an intimacy with technology for you, take the photo to a copy center and ask the nice folks behind the counter to arrange a color copy so that the picture and the text are on the same page, so you may pop it into your query or submission packet. For a small fee, they will probably be delighted to produce a stack of snail mail-able hard copies for you.

I can tell you from experience, though: do NOT wait until you need an author photo to have your picture taken. Many, many aspiring writers hold off, assuming (usually wrongly) that their future publishing houses will take care of — and pay for — this detail for them.

These well-meaning souls almost invariably end up unhappy with the author photos on their respective dust jackets. Or with snapshots taken from thirty feet away. In any case, the results seldom make anyone concerned, even the author, squeal with delight.

Why, the camera-shy gasp? Well, it often takes many tries to obtain a photograph that you like enough to want to see mass-produced — or one that will look good in the school photo-size viable for most book jackets. It’s a bit easier now than it was prior to digital photography, of course; now, even an amateur can afford to take 500 snapshots in an endeavor to find the perfect pose.

Yet when dear self is making the decision — and when a poor choice is going to haunt one for the rest of one’s literary life, smirking back at one from jackets, websites, the publishers’ catalogue, and, if you’re lucky, next to you at a packed signing in a major bookstore — believe me, dear self is going to want some time to equivocate.

Seriously, published authors wrestle with this one all the time.

That’s one reason that you don’t always recognize your favorite authors at book signings, incidentally; established authors’ photos are often a decade or more out of date. It’s not merely out of vanity, in order to appear more youthful to their readers (although I could name some names here), but because the photo-selecting process can be tedious and expensive.

Another excellent reason not to leave the construction of your author bio to the last minute, eh?

I’ve been sensing some tentative hand-raising for several paragraphs now. “Um, Anne,” some of you pipe up, “could you explain a bit more about why the reasoning about the publisher’s taking care of the photo is wrong? I always thought they just kept a bunch of professional photographers on staff to handle this sort of thing.”

Um, no. Posed, professional studio-taken photographs used to be more common on book jackets than they are today, but those photos were not in-house. At best, a publisher in the bad old days might cough up the dosh to have a pro snap some pictures, which made perfect sense: since this photo is usually also reproduced in the publisher’s catalogue, too, they were the clear beneficiaries.

But in recent years, that practice has become rare, especially for first-time authors. So guess who usually ends up paying for the professional photos you DO see?

Uh-huh.

I speak with aspiring writers all the time who are shocked — shocked! — to learn that the author is responsible for obtaining the photograph that graces the dust jacket. Now, the author’s photo is often posted on his website as well, but chances are that that the publisher is still not going to pay anyone to take a picture of you until you are very well established indeed.

Yes, you’re right: this is yet another expense that the publishing world has shifted onto writers. Sorry. But if you get your talented friends snapping now, you might just end up with a stellar photo you love at a fraction of the cost of a professional shoot by the time you need it.

I just mention.

All of this, of course, begs the question: even that it can be expensive in terms of both time and money to come up with a photo to accompany your author bio, is it really worth your while to use format #2?

As is so often the case with strategic decisions, be they literary, military, or just plain office politics, the answer is: it depends.

If you happen to be outstandingly attractive, yes, it is pretty much always going to be worth your while, and not just because Millicent is shallow. (She isn’t, typically.) These days, the marketing departments at publishing houses actually do want to know if an author is photogenic — and telegenic — if a book is expected to be a big seller.

If you tend to find potential agents and editors by accosting them at conferences and/or classes, it is worth your while to shell out for the small additional expense of producing an author bio with a photo of you on it to stuff into your post-conference submission packets. The reason for this is simple: it makes it easier for agents and editors to remember having spoken to you.

Not in a “My, but that’s an attractive writer!” sort of way, but in a “Hey, I have a distinct recollection of having had a rather pleasant conversation a month ago with that person” manner.

PLEASE do not take the fact that a nudge to the memory is sometimes necessary as a reflection upon either your book’s market chances, the quality of your writing, or your inherent memorability as a human being. As I mentioned earlier in this series, the average agent speaks to somewhere between 50 and 200 eager writers at a conference. The chances of his remembering your name in retrospect are rather low, even if you and your book are genuinely scintillating.

This can be true, perversely, even if the agent in question appeared to be foaming at the mouth with greed when you pitched your project. Post-pitch enthusiasm has a nasty habit of fading on the way back to NYC; it must have something to do with the coffee served on the flight back.

Again, sorry. Let’s get back to practicalities.

It is less important to look pretty in your author photo than to look interesting, generally speaking — and here, the standard posed, gently-smiling-under-indirect-light professional shot may actually work against you. So unless your book’s subject matter is very serious indeed, try not to make your bio picture look like a standard, posed publicity shot.

Why? For the same reason that when you flip back through your yearbook, half of the senior pictures seem more or less interchangeable: just looking nice tends not to be memorable.

You may laugh, but it is amazing how many author photos look like senior class pictures, devoid of personality. Try to not to look as though you were voted Most Likely to Write a Book.

But unless you are writing something pretty sizzling, you might not want to look as though you were voted Most Likely to Grace a Street Corner, either, if you catch my drift. Glamour shots became kind of popular in the mid-1990s, especially for female authors, but at this point, lenses that seem to have been bedewed with Vaseline make a picture seem dated.

And yes, Virginia, you SHOULD worry about what your author photo says about you — and not just because you don’t want your dear old white-headed mother to pick up your novel years from now in Barnes & Noble, clutch her chest, and keel over, crying over your boudoir shot, “I can’t believe my baby let someone PHOTOGRAPH her like that!”

The author photo is another opportunity to express your personality — which, lest we forget, is part of what you are selling when you pitch a book, like it or not, especially if you are marketing a memoir.

Here’s a radical idea, evidently endorsed by Saint Cecile: why not strive to make the tone of the picture match the tone of the book, or have the environment echo the subject matter? You might want to surround yourself with objects associated with your book’s topic for the photo, but avoid making the picture too busy. You want the viewer to focus on your charming face, after all.

One of the best author photos I ever saw was of an arson investigator. Far from being airbrushed and neat, his face was barely visible: he was covered in soot, crouched in front of the ashes of a burned-down building out of which he had apparently recently crawled. Did it make him look attractive? No, unless the observer happened to be turned on by smoke stains. Did I believe instantly and absolutely that he knew his subject upside-down and backwards? You bet.

I know that pulling this all together seems daunting, but trust me, the more successful you become, the more you will bless my name for urging you to put together a killer bio, with or without photo, in advance. Once you start getting published, even articles in relatively small venues or on websites, people in the industry will start asking for your author bio and photo.

At that point, when editors are clamoring to hear your — yes, YOUR — magical words, I can absolutely guarantee that the last thing you will want to be doing is sitting hunched over your keyboard, trying to summarize your entire life in 250 words.

Okay, not the very last thing: the very last thing you will want to be doing is scrambling through your bottom desk drawer, searching for a picture of yourself that would not make you cringe ten years hence.

Now that I’ve thoroughly terrified you, I shall sign off for the day. Next time, I shall tie up a few last loose ends regarding author bios, author photos, and their production. In the meantime, keep up the good work!

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How to write a really good synopsis, part IX: for those who are beginning to feel overwhelmed, or, there is a proper time and place for primal screaming — and while you’re writing a synopsis isn’t it

orangutan_yawn

As we’ve been working our way through this series, I’ve been worrying about something: has my advice that virtually any aspiring writer will be better off sitting down to construct a winning synopsis substantially before s/he is likely to need to produce one coming across as a trifle callous, as if I were laboring under the impression that the average aspiring writer doesn’t already have difficulty carving out time in a busy day to write at all? Why, some of you may well be wondering, would I suggest that you should take on more work — and such distasteful work at that?

I assure you, I have been suggesting this precisely because I am sympathetic to your plight. I completely understand why aspiring writers so often push producing one to the last possible nanosecond before it is needed: it genuinely is a pain to summarize the high points of a plot or argument in a concise-yet-detail-rich form.

Honestly, I get it. The newer a writer is to the task, the more impossible — and unreasonable — it seems.

And frankly, aspiring writers have a pretty good reason to feel this way about constructing synopses: it is such a different task than writing a book, involving skills widely removed from observing a telling moment in exquisite specificity or depicting a real-life situation with verve and insight, the expectation that any good book writer should be able to produce a great synopsis off the cuff actually isn’t entirely reasonable. So it’s probably not utterly surprising that the very prospect of pulling one together can leave a talented writer feeling like this:

the-scream-detail

Rather than the way we feel when we polish off a truly stellar piece of writing, which is a bit more like this:

singing-in-the-rain

There’s just no getting around it: synopsis-writing, like pitch- and query-writing, is not particularly soul-satisfying. Nor is it likely to yield sentences and paragraphs that will be making readers weep a hundred years from now. Yet since we cannot change the industry’s demand for them, all we writers can do is work on the supply end: by taking control of WHEN we produce our synopses, we can make the generation process less painful and generally improve the results.

Okay, so these may not sound like the best conceivable motivations for taking a few days out of your hard-won writing time to pull together a document that’s never going to be published before you absolutely have to do it. Unless you happen to be a masochist who just adores wailing under time pressure, though, procrastinating about producing one is an exceedingly bad idea.

But as of today, I’m no longer going to ask you to take my word for that. For those of you who are still resistant to the idea of writing one before you are specifically asked for it I have two more inducements to offer you today.

First — and this is a big one – taking the time to work on a synopsis BEFORE you have an actual conversation with an agent (either post-submission or at a conference) is going to make it easier for you to talk about your book.

That’s extremely important for conference-goers, e-mail queriers, and pretty much everyone who is ever going to be trying to convince someone in the publishing industry to take an interest in a manuscript, because (brace yourselves) the prevailing assumption is that a writer who cannot talk about her work professionally probably is not going to produce a professional-quality manuscript.

I know, I know — from a writer’s point of view, this doesn’t make a whole lot of sense; we all know (or are) shy-but-brilliant writers who would rather scarf down cups of broken glass than give a verbal pitch, yet can produce absolute magic on the page. Unfortunately, in contexts where such discussion is warranted, these gifted recluses are out of luck.

I know it’s hard, but try to think of this phenomenon in a positive light: an aspiring writer who has learned to discuss his work professionally is usually better able to get folks in the industry to sit down and read it. Again, that’s not a value judgment — it’s a fact.

Investing some serious time in developing a solid, professional-quality synopsis can be very, very helpful in this respect. The discipline required to produce it forces you to think of your baby as a marketable product, as well as a piece of complex art and physical proof that you have locked yourself away from your kith and kin for endless hours, creating.

Even writers who are absolutely desperate to sell their first books tend to forget that it is a product intended for a specific market. As I have mentioned earlier in this series, in the throes of resenting the necessity of producing a query letter and synopsis, it is genuinely difficult NOT to grumble about having to simplify a beautifully complicated plot, set of characters, and/or argument.

But think about it for a second: any agent who signs you is going to HAVE to summarize the book in order to market it to editors. So is any editor who falls in love with it, in order to pitch it to an editorial committee.

There is just no way around summarization, in other words. Just get on with it.

Here’s another good reason to invest the time: by having labored to reduce your marvelously complex story or argument to its basic elements, you will be far less likely to succumb to that bugbear of pitchers, the Pitch that Would Not Die.

Those of you who have pitched at conferences know what I’m talking about, right? As anyone who has ever sat down for coffee or a drink with a regularly conference-attending agents can tell you, pretty much all of them have at least one horror story about a pitch that went on for an hour, because the author did not have the vaguest conception what was and was not important to emphasize in his plot summary.

Trust me, you do not want to be remembered for that.

For those of you who haven’t yet found yourself floundering for words in front of an agent or editor, allow me to warn you: the unprepared pitcher almost always runs long. When you are signed up for a 10-minute pitch meeting, you really do need to be able to summarize your book within just a few minutes — harder than it sounds! — so you have time to talk about other matters.

You know, mundane little details, such as whether the agent wants to read the book in question.

Contrary to the prevailing writerly wisdom that dictates that verbal pitching and writing are animals of very different stripes, spending some serious time polishing your synopsis is great preparation for pitching. Even the most devoted enemy of brevity will find it easier to chat about the main thrust of a book if he’s already figured out what it is.

Stop laughing — I have been to a seemingly endless array of writers’ conferences over the years, and let me tell you, I’ve never attended one that didn’t attract at least a handful of aspiring writers who seemed not to be able to tell anyone else what their books were about.

Which is, in case you were wondering, the origin of that old industry chestnut:

Agent: So, what’s your book about? 

Writer: About 900 pages.

 

The third inducement: a well-crafted synopsis is something of a rarity, so if you can produce one as a follow-up to a good meeting at a conference, or to tuck in with your first 50 pages, you will look like a star.

You would be astonished (at least I hope you would) at how often an otherwise well-written submission or query letter is accompanied by a synopsis obviously dashed off in the ten minutes prior to the post office’s closing, as though the writing quality, clarity, and organization of it weren’t to be evaluated at all. I don’t think that sheer deadline panic accounts for the pervasiveness of the disorganized synopsis; I suspect resentment.

As I mentioned at the beginning of this series, I’ve met countless writers who don’t really understand why the synopsis is necessary at all; to them, it’s just busywork that agents request of aspiring writers, a meaningless hoop through which they must jump in order to seek representation. No wonder they hate it; they regard it as a minor species of bullying.

All too often, the result is a synopsis that gives the impression not that the writer is genuinely excited about this book and eager to market it, but rather that he is deeply and justifiably angry that it needed to be written at all. Believe me, to an experienced eye, writerly resentment shows up BEAUTIFULLY against the backdrop of a synopsis.

No, really, the peevish, just-the-facts-ma’am synopsis is the norm, not the exception; as any Millicent who screens queries and submissions would be more than happy to tell you, it’s as though half the synopsis-writers out there believe they’re entering their work in an anti-charm contest. The VAST majority of novel synopses simply scream that their authors regarded the writing of them as tiresome busywork instituted by the industry to satisfy some sick, sadistic whim prevalent amongst agents to see aspiring writers suffer.

Frustrated by what appears to be an arbitrary requirement, many writers just do the bare minimum they believe is required, totally eschewing anything that might remotely be considered style. Or, even more commonly, they procrastinate about doing it at all until the last possible nanosecond, and end up throwing together a synopsis in a fatal rush and shove it into an envelope, hoping that no one will pay much attention to it.

It’s the query letter and the manuscript that count, right?

Wrong. In case you thought I was joking the other 47 times I have mentioned it over the last couple of weeks, EVERYTHING you submit to an agent or editor is a writing sample. If you can’t remember that full-time, have it tattooed on the back of your hand.

While frustration is certainly understandable, it’s self-defeating to treat the synopsis as unimportant or to crank it out in a last-minute frenzy. Find a more constructive outlet for your annoyance — and make sure that every page you submit represents your best writing.

Caught your attention with that constructive outlet quip, didn’t I? Realistically, it’s not going to help your book’s progress one iota to engage in passive-aggressive blaming of any particular agent or editor (or, even less sensible, their screeners and assistants). They did not make the rules, by and large.

And even if they did, let’s face it — in real life, almost nobody is actually brave enough to say to an agent or editor, “No, you can’t have a synopsis, you lazy so-and-so. Read the whole damned book, if you liked my pitch or query, because the only way you’re going to find out if I can write is to READ MY WRITING!”

Okay, so it’s mighty satisfying to contemplate saying it. Picture it as vividly as you can, then move on.

I’m quite serious about this. My mental health assignment for you while working on the synopsis: once an hour, picture the nastiest, most aloof agent in the world, and mentally bellow your frustrations at him at length. Be as specific as possible, but try not to repeat yourself; the goal here is to touch upon every scintilla of resentment lodged in the writing part of your brain.

Then find the nearest mirror, gaze into it, and tell yourself to get back to work because you want to get published. Your professional reputation — yes, and your ability to market your writing successfully — is at stake.

I know, the exercise sounds silly, but it will make you feel better to do it, I promise. In fact, I think it would be STERLING preparation for either the querying process or a conference to name your least-favorite sofa cushion the Industry and pound it silly twice a day. I’m all in favor of venting hostility on inanimate objects, rather than on human ones.

Far better that your neighbors hear you screaming about how hard it all is than that your resentment find its way into your synopsis. Or your query letter. Or even into your verbal pitch.

Yes, I’ve seen all three happen — but I’ve never seen it work to the venting writer’s advantage. I’ll spare you the details, because, trust me, these were not pretty incidents.

Next time, I shall delve very specifically into the knotty issue of how a synopsis folded up behind a cold query letter might differ from one that is destined to sit underneath a partial manuscript. In the meantime, primal-scream only when nobody else is around, and keep up the good work!

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How to write a really good synopsis, part VIII: truth in advertising

parrot sketch

It’s got to be a quick one today, I’m afraid, campers: as some of you may have suspected when I didn’t turn up here yesterday, the monster deadline I mentioned last week has devoured me whole. While I’m busy crawling out of its gullet, though, I didn’t want you to think I had forgotten you.

Last time, I suggested that if you write nonfiction, you might want to use part of your synopsis to establish — gently — your platform, to make it pellucidly clear to agency screener Millicent in even her worst moods that you are indeed uniquely qualified to write the book you are summarizing. While that is a pretty good idea, it occurred to me in the dead of night that before I proceed with more synopsis-writing advice, I might want to warn you about tumbling into the rather common opposite trap.

I refer, of course, to synopses that sound not just like back jacket blurbs for the book, all premise and puff, without a serious overview of the plot, but like the speech the MC makes before handing the author his or her Lifetime Achievement Award: not only is this book’s author brilliant, talented, and the best person in the universe to write this book, but a great humanitarian and my close personal friend as well.

It’s funnier if you picture Sammy Davis, Junior saying it. Or if you happen to be old enough to remember the alcohol-soaked roasts where compères used to utter such platitudes.

If you are writing a synopsis for a novel, PLEASE avoid the temptation to turn the synopsis into either a self-praise session (“My writing teacher says this is the best comic novel since CATCH-22!”) or an essay on why you chose to write the book (“Wrenched from the depths of my soul after seventeen years of therapy…”). Neither tends to work well, both because neither is really about the book — and, let’s face it, praise is more credible coming from someone other than the person being praised, isn’t it?

And if you doubt the latter, flip over pretty much any book published in North America within the last twenty years and take a gander at the blurbs from famous people. Don’t they ring truer coming from pens OTHER than the author’s?

Yet both the relayed second-hand compliment and the diatribe about the author’s personal motivation for writing the book are rather common inclusions in synopses. How common, you ask? Well, if I had a dime for every novel synopsis or query I’ve seen that included the phrase, it isn’t autobiographical, but… I would own my own miniscule island in the Caribbean.

If I had a dime for every time I’ve heard it in a pitch, I’d fly the remaining members of Monty Python to that Caribbean and have them do the parrot sketch live for my friends. Or maybe just listen to Eric Idle talk for several hours straight. (One pretty good indication that a 4th-grader is going to grow up to write comedy: she has a crush on the guy in Monty Python who did his writing solo, rather than with a partner. Swoon!)

And if I had a dime for every time seen it in a query letter, I’d just buy the five major North American publishing houses outright and make their policies more writer-friendly. But it seems that the repetition fairy isn’t giving out spare change to editors like me anymore, no matter how many aspiring writers I stuff under my pillow. More’s the pity.

My point is, hyperbolic self-review is almost as common as…well, I was going to say as common as aspiring writers who claim, “My book is a natural for Oprah!” but that’s hyperbolic self-review, isn’t it?

The frequency with which synopsizers attempt these approaches is precisely why these techniques are so often turn-offs for our pal Millicent the agency screener — or her Aunt Mehitabel the contest judge, for that matter. When you’re reading 800 submissions per week, commonalities can get pretty darn annoying. At minimum, they can make the synopses that contain them all start to blur together.

Trust me, however true any second-hand praise above may be — not knowing your writing teacher and her relationship to Joseph Heller, I cannot comment upon the blurb above’s veracity — or how difficult it was for an author to write a book, both forms of self-compliment come across as clichès.

Besides, a good fiction synopsis is NOT a justification for having written the book in the first place: properly, it is one hell of a good story, presented well. Period.

For nonfiction, as I mentioned yesterday, you will want to do some gentle self-promotion, to give an indication of why your book is uniquely marketable and you are the most reasonable person in the universe to write it (platform, platform, platform!) but again, try not to get sidetracked on WHY you chose to write it or boasting about how generally necessary this book is to the betterment of humanity.

Again, it may surprise you to hear, but a LOT of NF synopses go off on these tangents, to their own detriment. Given a choice, use the space to flesh out your argument with — chant it with me now, readers — INTRIGUING SPECIFICS.

There are very few contexts in the publishing world where launching on a lengthy disquisition why you wrote the book is even appropriate — and just so you have it in the back of your mind for future reference, here they are:

 

(1) Within a nonfiction book proposal, it is sometimes a necessary component to making the argument that you are uniquely qualified to write the book you are proposing, to establish your platform or the book’s marketability. If so, your agent may well advise you to add a section to the proposal entitled something like, “Why Tell This Story Now?”

 

(2) Within the context of an interview AFTER the book is released, writers are free to ramble on about it as long as they like. Interviewers LOVE hearing about writers’ motivations — which, I suspect is why aspiring writers so often want to tell everyone they see what is and is not autobiographical in their novels; we’ve all seen it in a million literary interviews.

(3) When you are chatting with other writers, or if you become very, very good friends with your agent or editor after the contract is signed. Then, talking about it until you’re blue in the face is an accepted part of the creative process.

(4) Immediately after Eric Idle asks you, “So what inspired to became a comic novelist?”

 

Other than those four situations, however interesting your motivations may have been, they tend not to be anywhere near as interesting to other people — at least those who work in the publishing industry — as the book itself. Nor should they be. At least if the book is any good.

Don’t believe me? Start attending book readings for tomes you are unlikely to read. 99% of the time, the author will speak at length about why s/he chose to write this particular book. Watch the audience’s reaction: it’s rare that eyes don’t glaze over at this point.

After you have attended three such readings within the course of a week without yawning once, THEN come to me and talk about whether your synopsis should include a paragraph on why you wrote the book.

I know it’s hard to accept, but actually, in a business sense, why an author wrote any book is not particularly important to the industry. In their eyes, unless you are a celebrity cashing in on your name recognition, you wrote your book for one very simple reason: because you are a writer.

Writers tend to do that, they’ve noticed. From that rather cold point of view, a writer who goes on and on about the psychological impulses to tell a particular story (unless the book in question is a memoir) comes across as not very professional — or, at any rate, as a writer who might not really understand that readers can’t reasonably be expected to purchase a book simply because the writer went to the trouble of writing it.

Sorry to be the one to break it to you, but it’s true: as much as we writers love to talk about our creative process, on the business side of the industry, such discussion tends to be regarded as a sign of that species of self-involvement that can render an artist rather deaf to the demands of the marketplace.

I have extremely mixed feelings about this assumption, because in my experience, most aspiring writers tend to blurt out their reasons for penning a book not because they think of themselves as Artistes Above Such Sordid Considerations as Marketability, but because they feel so isolated throughout the actual writing process. After years locked up with a book project, it can a positive relief to be able to talk about it to someone, isn’t it, especially when that someone is empowered to get the book published at long last?

It’s natural, it’s understandable, and it’s probably even healthy. By all means, go with that impulse. But please, please take my word on this one: you should most emphatically not do it in your synopsis.

Or indeed, in the presence of anyone employed in the publishing industry, unless you are responding to a direct question from an agent or editor. At least, not until after a contract is signed.

As usual, there are a couple of exceptions. Obviously, if the agent of your dreams asks, “So, where did you get the idea for this book?” you can and should give an honest answer, unless you happen to have beaten another writer over the head in the dead of night and stolen her work-in-progress. Or if someone stands up at a book reading and asks the same question — although as a rule, I would discourage planting your significant other or other crony in the audience to ask that particular question.

(Yes, I’ve seen it happen, and it’s invariably really obvious that it’s a set-up.)

Also — at the risk of repeating myself — if you have some very specific expertise that renders your take on a subject particularly valid, feel free to mention it in your pitch or query letter. And in your synopsis, if you are summarizing a nonfiction book. But in fiction, that information does not really belong in the synopsis.

But I can feel already that some of you are not going to fight me on this point. So here is a bit of advice for those of you who are planning to, well, ignore my advice: if you are writing a novel, and you feel that you have an inside perspective that simply must be mentioned in the synopsis, stick it at the end, where it won’t be too intrusive.

On that logically convoluted note, I leave you for the day. Keep up the good work!

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How to write a really good query letter, part XI: what do you mean, you want me to talk about my writing credentials?

Janet Leigh shower
You know how I’m always talking about how I glean some of my best ideas for posts from readers’ questions and comments? Quite recently and in our very midst, it happened again. Earlier in this series, thoughtful readers Gayton and Anni were kind enough to bring up an issue that troubles many a conscientious would-be querier and book proposer: what kind of credentials are literary enough to constitute a legitimate platform?

Or, to put it a bit more practically: other than previous publications, what’s going to impress Millicent the agency screener?

This is a terrific question, I think, one that looks deeper than the mere what-might-you-conceivably-include-in-your-pitch list I ran in this summer’s Pitching 101 series (conveniently gathered under the heading of that same name in the archive list at right, for those of you who missed it). And, conveniently enough for my evil plan for the weeks to come, it’s also a fabulous way to get all of you thinking about the author bio that I’m going to be nudging you to write later in the month. (Yes, really — it’s an increasingly-common part of a query packet.)

More to the point of our current series, the question also speaks to an incredibly common insecurity: plenty of aspiring writers — novelists in particular, I notice — become abashed when asked about their platforms, and downright depressed while trying to write the credentials paragraph for their query letters. Even for a writer crammed to the gills with self-esteem tend to wilt a little when confronted with that seemingly hostile agency guide notation, prefers previously published writers.

That’s the kind of statement that makes those talented souls trying to break into the biz wander down the street, grumbling and kicking the nearest tin can. “What credentials do I have?” they murmur mournfully. “It’s a Catch-22: I have to be published in order to get published.”

A not-unreasonable argument, oh can-kickers, but I can’t help feeling that as a querying concern, it’s a trifle misplaced. I ask you: when would you rather learn that an agency would rather represent writers who already have a book or article out, after you queried — or before, when you could save yourself a stamp by not approaching such agents at all?

It may not be nice to hear, but let’s face it: in terms of stamp-consumption, agencies willing to state in print or on their websites that they only want to hobnob with those with clippings are actually doing aspiring writers a favor.

Besides, even the quickest flip through the rest of that agency guide that drove you onto the streets, abusing recyclables, will abundantly demonstrate that there are plenty of wonderful agencies out there that represent first-time writers. Why not start with them, instead of wasting your energies resenting the others?

I hear that can rattling against the curb again, don’t I? “Fine, Anne,” the credentials-impaired reluctantly concede, “I won’t fritter away my time dwelling on the others. But I still have to write a platform paragraph for my query letter, and I have no idea what to say.”

Again, a fair worry. May I make a couple of suggestions for alleviating it? What if you thought of that paragraph as dealing with your book’s selling points, rather than yours personally? And while we’re on the subject of your personal credentials, is it possible that you’re thinking too narrowly?

Those got you to stop kicking that can, didn’t they?

Let me take the second suggestion first, the one about expanding one’s conception of platform. Technically, any fact about your background or the book’s appeal could conceivably be a legitimate platform plank. As long as it might spur readers to buy the book, it’s fair game..

So if you have previous publications, and thus a readership, you’re definitely going to want to mention it — yes, even if those publications don’t happen to be books. Articles are great, as are online publications and even blogs: what you are proving here is that you have an existing audience, one that might conceivably recognize your name enough to pick up a volume in a bookstore.

That, in case you had been wondering, is the primary reason agents harbor a preference for working with previously-published authors, as well as why self-published books don’t tend to work well as platform credentials unless they’ve sold a ton of copies: a previously-published author has already demonstrated that somebody out there is interested in what s/he has to say.

That’s a perfectly legitimate selling point, isn’t it?

But that’s not the only reason that you might want to list any previous publications — and I do mean any — in your query letter. The previously published tend to have an edge because, presumably, they have experience pleasing an editor.

Why might that conceivably be important to an agent? Well, for one thing, that experience implies that the writer in question has met at least one deadline — a perennial concern of agents and editors alike. It shows that the writer can follow directions. It also implies that the writer has at some point in his or her checkered existence successfully accepted editorial feedback without flying into bits — again, something about which agents and editors worry, because a writer unable or unwilling to handle feedback professionally makes their jobs harder.

Getting the picture? Previous publications of ANY sort silently signal that you are a pro. Why wouldn’t you mention any and all that you might have?

The can just bounced off the lamppost again, didn’t it? “I can think of one might good reason, Anne: I wasn’t paid for my past publications.”

The professional response to that is complicated, of course, but here goes: so what?

Seriously, why should it matter, as long as readers got to see your work? Admittedly, Millicent is probably going to be more impressed if you can legitimately state that you have published three short stories in The New Yorker than if you were the periodic book reviewer for your community’s free newspaper, but you had to meet a deadline, didn’t you? You had to conform to submission standards without throwing a tantrum, didn’t you?

Don’t you want the agent of your dreams to be aware of that experience?

Ditto with contest wins and placings, incidentally: since they are tangible proof that others have liked your writing, you’re going to want to mention them in your query letter.

Yes, even if the writing for which you received recognition is completely unlike the manuscript you’re querying. In the first place, what makes you think Millicent has the time to check whether the Edna St. Vincent Millay Award was for poetry, plays, or prose? Even if she made an educated guess that you won for a poem and you are marketing an urban vampire fantasy, she’s still going to regard it, rightly, as a sign that you might conceivably know how to write.

And the down side is?

Successful contest entries also demonstrate — out comes the broken record again — that the writer who won them can, you guessed it, follow directions and meet deadlines. In case the sheer number of times I have brought up these laudable traits hasn’t tipped you off yet, these are surprisingly rare abilities in writers, especially those new to the publishing process.

Why? Well, you didn’t hear it from me, but all too often, neophyte writers are under the impression that they should be concerned with only the artistic side of getting their books published. Artsy writers chafe at deadlines, because they want to write only when inspiration hits; they become enraged at editorial suggestions, because after all, who is the publishing house that bought their manuscript to interfere with their artistic vision? And, if you believe the horror stories agents and editors like to tell in that bar that’s never more than 100 yards from any writers’ conference in North America, plenty of art-loving writers simply throw a fit if anyone at all suggests at any point in the publication process that they should change a sentence or two.

Such writers are, in short, a pain to the agents and editors unfortunate enough to work with them.

But you’re willing to be reasonable, right? And if you’ve published before, in any context, you worked and played well with the editorial staff, didn’t you?

Any particular reason you don’t want Millicent to know that when she’s considering your query?

“Okay, Anne,” the can-kickers admit, “that makes some sense, in theory. But my previously-published writing has nothing to do with my current book! Won’t Millicent just laugh at it?”

Probably not, for precisely the reasons I mentioned above: those publications tell her that you already have an audience (albeit in a different field), that you can follow directions, that you can meet deadlines…need I go on?

Perhaps I do, because the question implies that the asker is unaware that many, many professional authors write in different genres. So if the Millicents of the world discounted journalists who had never written memoirs before, or nonfiction writers who have just produced their first novels, what would we prefer working with previously-published writers even mean, in practice? That they were only interested in reading work by those who already had a book out from a small press — or authors with larger presses already represented by other agents?

Okay, so that is what some of them mean. But most of the time, they’re just looking for writers who have worked with an editor before, have an existing audience…

You know the tune by now, right?

“Back up a minute,” some of you are saying. “What do you mean, many pros write in different book categories? Why on earth would they do that?”

Finances, usually. Most aspiring writers seem unaware of it, but since it’s gotten pretty hard to make a living solely by being a novelist — or from a single book in any category, unless it sells awfully well — authors often supplement their incomes with other writing. Magazine articles, for instance, or nonfiction books. They might even develop another voice and write books in their own genre.

Which is why, in case you had been wondering, Millicent is going to want to hear about your educational degrees and certificates, even if they have nothing to do with your writing.

Yes, really. While an MFA certainly makes for some ECQLC (Eye-Catching Query Letter Candy), so does a master’s degree in anything else, especially to a Millicent whose boss happens to like nonfiction book proposals. While an exciting new novelist is, well, exciting for Millicent to discover, she knows how the business works: if that particular book category’s sales slow, a writer with an unrelated degree might be able to write a book about something else.

If that argument doesn’t appeal to you, try this one on for size: in order to make it through most degree programs, somebody generally needs to be able to follow directions, met deadlines, etc. And you never know whether Millicent or her boss shares an alma mater with you — it shouldn’t make a difference, of course, but occasionally, it does.

Try not to think of it as nepotism. Think of it as the industry’s liking demonstrably smart people.

Speaking of nepotism, Is that a much-dented can I see hurtling in my general direction? “I’m totally confused, Anne,” an aspiring writer with remarkably good aim calls out. “You asking us to cram an awful lot of argument into just three or four lines of letter. Or had you forgotten that this missive must be only a page long?”

No, I hadn’t, oh can-thrower: you’re going to have to be brief.

And that, in case you’d been wondering, is why agents and editors who talk about platforms at conferences so often use celebrities as examples: the market appeal of their names may be described very briefly — not an insignificant advantage in a context where only a 1-page argument is permitted.

It takes only a couple of words to explain that an author had been a Monkee, after all.

The more visible one is, the higher one’s platform, generally speaking. Try not to get huffy about that: it’s purely a marketing reality. (If you are puzzled about why Millicent might believe that already-existing fame might prove useful in moving some books, all I can say is that maybe you should get out more.)

Yet fame and platform are not synonymous, as many aspiring writers depress themselves by believing: fame is just one of the better-known ways to construct one. Another way is by establishing one’s credibility as the teller of a particular story.

Again, nonfiction book proposers have been expected to do this for quite some time, but it often doesn’t occur to novelists or even memoirists that their credibility might be a factor in how Millicent responds to their queries. Obviously, one’s 9 years as a marriage counselor, would add credibility to one’s self-help book for couples experiencing problems sharing the medicine cabinet — so why wouldn’t that same experience add credibility to a memoir on the same subject, or even a novel?

Don’t believe me? Would it surprise you to learn that although my doctorate has absolutely nothing to do with the subject matter of my memoir, my agents mentioned it every time they pitched the book? Or the novel she pitched after it?

Why? For the same reason that any skilled lawyer would establish my credentials if I were called as a witness to a crime: my Ph.D. would certainly not make me a better observer of a hit-and-run accident, but it would tend to make the jury believe that I was a reasonable human being.

A personal platform, I have been known to say over and over again like a mantra, is like a pitch for oneself, rather than one’s book: whereas a pitch makes it plain to people in the industry why the book is marketable and to whom, the platform demonstrates why people in the media – might be interested in interviewing the author.

So while your extensive background as a supermodel might not be relevant to your credibility if you are writing the definitive book on weevils, for instance, it would most assuredly mean that you would be a welcome guest on TV shows. Perhaps not to talk about weevils, but hey, any publicity you can garner is bound to be good for your book, right?

Which is yet another reason that celebrities enjoy a considerable advantage in marketing their books. Case in point, as gleaned from the original Publishers’ Marketplace announcement of the sale:

Jenna Bush’s ANA’S STORY: A Journey of Hope, based on her experiences working with UNICEF in Central America, focusing on a seventeen-year-old single mother who was orphaned at a young age and is living with HIV, with photographs by Mia Baxter, to Kate Jackson at Harper Children’s, for publication in fall 2007 (Harper says they’ll print about 500,000 copies), by Robert Barnett at Williams & Connolly (world). Her proceeds will go to UNICEF, where she is working as an intern.

Hands up, anyone who thinks that the phrase First Daughter appeared nowhere in the query for this book.

I haven’t read the book in question, but I find this listing a miracle of platform-raising, both for what it says and what it doesn’t say. Plenty of people write books based upon time living and working abroad, and a YA book of this sort is certainly a good idea. However, this is an unheard-of run for such a volume, so we must look elsewhere for an explanation of what made the publisher decide that this particular YA book is so very valuable: the author is, of course, the President’s daughter, presumably following in the well-worn footsteps of Amy Carter, the author of a YA book herself.

Amy Carter, however, was not summarily ejected from any major Latin American country for hardcore partying at any point in her long and colorful career, unlike Ms. Bush and her sister. (How much carousing would one have to do to be declared undesirable in Rio, one wonders?) Ms. Carter did occasionally turn up chained to South African embassies next to Abbie Hoffman during the bad old days of apartheid, though, if memory serves.

It just goes to show you: when you’re building a platform, any kind of fame is a selling point.

Some cans have started their forward motion again, haven’t they? “All that sounds great, Anne — for folks who happen to have previous publications, degrees, or presidents for fathers. All I have is 27 years volunteering in a hospice, which provided the inspiration for my novel, HOSPICE HA-HAS. What am I supposed to use for a platform?”

Um, how about those 27 years of experience directly applicable to the book?

Again, it doesn’t matter whether you were paid or not — ANY experience that makes you an expert on your topic is worth including in your platform. Extensive interviews you’ve done on the subject, for instance, or years of reading.

Seeing where I’m going with this? If you do not already have a platform that makes the case that you are an expert in your subject area, you can go out and get some.

I’m quite serious about this — constructed platforms can be every bit as convincing ECQLC as professional ones. So why not spend the fall making a wise time investment or two?

Think about it: if you’re writing about wild animals, what’s a better use of your time, sitting around for six months regretting that you don’t have a doctorate in zoology, or spending every other Saturday volunteering at your local zoo? I’m betting that Millicent is going to want to read the manuscript by the lady who fondles juvenile tigers in her spare time.

Or if your subject matter is not conducive to practical application, why not approach your local free paper with an article idea? Heck, with the current level of layoffs in journalism, you might try the local not-free paper, too — good unpaid labor is hard to come by.

You’re an expert in something, right?

If you’d rather not beard an editor face-to-face, the Internet is rife with writing opportunities. Fair warning, though: Millicent is unlikely to regard a blog as a writing gig per se; if it’s going to impress her, it will be due to its potential as a promotional platform for your book and your understanding of the Internet, whose promotional potential the major publishing houses have been slow to exploit.

Conference goers, are those statements from the dais about how agents now expect to see some sort of writing credential in a query letter making more sense now? The folks who spout those sentiments almost certainly were not thinking only of books; they meant the kind of credential that a good writer with persistence can manage to get.

Think of it as DIY ECQLC.

Ready to stop abusing that can yet? No? “Okay, Anne,” some impatient souls say, “I can see where this would be very good advice for a writer who was halfway through her first novel, or even someone who is still a few months away from being ready to query. But I’ve been querying my book for a few years now — perhaps not many agents at a time, but I’ve been persistent. As much as I would love to take a season or two off to build up some ECQLC, I barely have time to get out a query a month and still write. Any advice for me, something that I can apply to my already-existing query letter to beef up my platform paragraph?”

This kind of question drives those of us who teach querying nuts, just so you know; asking something like it is not typically a particularly good way to become teacher’s pet in a conference seminar. Basically, my straw man is saying, “I’m not willing to put in the time to follow the advice you’ve already given — how may I get the same results with less work?”

Shame on you, straw man. Go ask the wizard to give you some brains.

But I have to say, I understand our stuffed friend’s frustration: good writers who have not yet cracked the query code often send out letters for years without landing an agent. So I’m going to go ahead and answer the question.

The quickest way to upgrade a manuscript’s apparent marketability in Millicent’s eyes is to add statistics to the platform paragraph, demonstrating that your target market is larger than she might think. For this tactic to work, though, you’re going to have to make the case that the target market you identify is likely to be interested in your book.

This advice should sound a bit familiar to those of you who hung out here at Author! Author! during this summer’s Pitching 101 series, as well as to anyone who has ever written a nonfiction book proposal, yet it often seems to come as a shock to novelists and memoirists that the market appeal of their manuscripts is not self-evident.

The single best thing you can do for your querying prospects is to assume that it isn’t.

Why? Well, among other things, it may prompt you to do a spot of market research. Who is your target reader, and why does s/he need your book? Not in general terms, but specifically: what in particular will appeal to him or her? What will she learn? Why will she enjoy it?

Yes, yes: the beautifully-written summary paragraph that presents your premise or argument intriguingly will go a long way toward answering that last question, but a well-argued platform paragraph can only bolster the book’s appeal. Don’t go overboard and claim that everyone in the continental U.S. will rush out and buy your book; instead, give a couple of interesting (and truthful) selling points that would render your book attractive to your target reader.

Again, why? Well, I hate to be the one to break it to you, but if Millicent gets to the end of your query letter and doesn’t still doesn’t know what your manuscript’s appeal to an already-established market is, she is very, very unlikely to ask to see the manuscript.

Yes, even if the query letter is very well written. Remember, she’s on the business side of the business; you’re on the artistic side.

No cans seem to be flying at my head this time, but I do spot a few raised hands. “Okay, Anne,” some ECQLC-seekers murmur wearily, “I can understand how each of these types of platform might appeal to Millicent. But heavens, woman, make up your mind! You’ve told us to put two very different things in a single paragraph: a statement of our credentials, up to and including our possibly irrelevant academic degrees and any years we might have spent on television, and an argument for why the book is marketable, complete with supporting statistics. Can’t I just pick one and be done with it?”

You could — and should, if that’s the best way to produce an intriguing, brief platform. However, for most aspiring writers, a composite paragraph pulling from several different types of selling point makes the most credible case.

In other words, you’re the one who is going to have to make up your mind. I’m just the advice-giver here; it’s your book. Which is the most important reason why the query should make your credentials shine.

Your mother is not the only one who should be proud of you, after all; let Millicent know why she should be as well. Keep up the good work!

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How to write a really good query letter, part X: making the book sound like a real page-turner

Did everyone have a delightful Labor Day weekend — or, even better, one filled with productive writing and/or querying time?

I hope you’ve been whipping those manuscripts into shape for submission, because this week, I’m going to be wrapping up my ongoing series on writing a compelling query letter. In fact, I anticipate polishing off the infamous checklist today. I’m going to be tackling a few readers’ questions on the subject later in the week, so now would be a great time to leave a comment with any lingering concerns on the subject that might be troubling your mind in the dead of night.

Hey, it happens. Writers have magnificently creative minds, gifted at creating angst.

The last batch of questions focus upon conveying that your book is INTERESTING, in addition to being marketable. Contrary to what most aspiring writers seem to think, that’s not necessarily self-evident in a plot description for an interesting book, or even an exciting one.

You’d be surprised at how many query letters for genuinely interesting books fail to make them sound so. It’s as though half the aspiring writers out there believe that the mere fact of having completed the manuscript is in itself a merit badge of fascination.

Just not true, I’m afraid. Truth be known, an astonishingly high percentage of the query letters that fall onto agents’ desks make the books sound dull as the proverbial dishwater.

Which, I hasten to add, isn’t necessarily a reflection upon the books being queried at all. It is, however, a damning indictment of the effectiveness of the query letter.

Some of you are already annoyed, aren’t you? “But Anne,” a few purists protest, “I’m a NOVELIST/MEMOIRIST/NARRATIVE NONFICTION WRITER, not an ad copywriter. If everything I had to say could be summarized in a single-page letter, I wouldn’t have much material for a 400-page book, now would I? Surely Millicent the agency screener must be aware of that — and if she isn’t, why doesn’t she have the intellectual curiosity/open-mindedness/common decency to take a gander at my manuscript before deciding that it and I are dull, rather than leaping instantly at that conclusion?”

The short answer: time.

The long answer: our Millie has a heck of a lot of queries to plow through on any given day. Since her boss agent could not possibly read every manuscript queried, it’s her job to weed out the ones that don’t seem like good fits, are not well written, are not likely to do well in the current market — and yes, the dull ones.

Darned right, that requires a snap judgment, and certainly a subjective one. A Millicent who bores easily tends to be very, very good at her job — which, lest we forget, primarily involves rejecting aspiring writers.

Still seem unfair? Think about that massive pile of queries on her desk for a moment: the authors of every single one of those find their own books fascinating, too, but that’s not enough to intrigue our favorite agency screener. To be the one query out of a hundred for which she will request pages (a more generous proportion of acceptance to rejection than most, incidentally), the letter is going to have to make HER believe that the book is fascinating.

Which is a pretty tall order — and virtually impossible when a writer forgets that the query letter is a writing sample, just as much as the manuscript is.

Long-time readers of this blog, please open your hymnals and sing along: realistically, every English sentence a writer looking to sell a book places under an agent or editor’s nose is a writing sample: the query, the synopsis, the bio, the book proposal. Every paragraph is yet another opportunity to show these people that you can write.

And that your book — and you — are interesting enough for them to want to be embroiled with for the next couple of years.

Again, this is where adhering to a pre-set formula for query letter perfection can really harm a book’s chances. By definition, cooking-mix prototypes are generic; you really don’t want to add your title to one of the many samples out there and stir.

It’s conducive to boredom, amongst other drawbacks. Instead, you will want to use every ounce of writing skill to make that agency screener forget that you are hitting the basic points that a solid, professional query letter hits.

Yes, cramming all of that info into a page is an annoying exercise — your job is to make it look easy. Not entirely coincidentally, the next couple of items on the query checklist speak to these very issues. But first, let’s recap what we’ve covered so far, shall we?

(1) Is my query letter longer than a single page in standard correspondence format?

(2) If my query letter just refuses to be shorter, am I trying to do too much here?

(3) If my query letter is too long, am I spending too many lines of text describing the plot?

(4) Is my query letter polite?

(5) Is it clear from the first paragraph on what precisely I am asking the agent to represent?

(6) Does my letter sound as though I am excited about this book, or as if I have little confidence in the work? Or does it read as though I’m apologizing for querying at all?

(7) Does my book come across as genuinely marketable, or does the letter read as though I’m boasting?

(8) Have I addressed this letter to a specific person, rather than an entire agency or any agent currently walking the face of the earth? Does it read like a form letter?

(9) Do I make it clear in the first paragraph of the letter SPECIFICALLY why I am writing to THIS particular agent — or does it read as though I could be addressing any agent in North America?

(10) If I met this agent or editor at a conference, or am querying because I heard him/her speak at one, or picked him/her because s/he represents a particular author, do I make that obvious immediately?

(11) Am I sending this query in the form that the recipient prefers to receive it? If I intend to send it via e-mail, have I double-checked that the agency accepts e-mailed queries?

(12) Am I absolutely positive that I have spelled the agent’s name correctly, as well as the agency’s? Am I positive that the letter I have addressed to Dear Mr. Smith shouldn’t actually read Dear Ms. Smith? Heck, am I even sure that I’m placing the right letter in the right envelope?

(13) Is the first paragraph of my query compelling? Does it get to the point immediately? If I were an agency screener, would I keep reading into the next paragraph?

(14) Is my brief summary of the book short, clear, and exciting? Have I actually said what the book is ABOUT?

(15) Does my description use unusual details and surprising juxtapositions to make my story come across as unique or my argument as original? Or is the descriptive paragraph a collection of generalities that might apply to many different books within my chosen category?

(16) If I am querying anything but a memoir, is my summary paragraph in the present tense?

(17) Is the tone and language in my summary paragraph representative of the tone and language of the manuscript?

(18) Am I telling a compelling story in my summary paragraph, or does it read as though I’ve written a book report about my own manuscript?

(19) Does my summary paragraph emphasize the SPECIFIC points that will make the book appeal to my target audience?

(20) Does my summary paragraph read like a back jacket blurb, full of marketing-talk and generalization, or like a great elevator speech, grounded in details that will appeal to my ideal reader?

(21) If my summary paragraph were the only thing a habitual reader in my book category knew about my manuscript, would s/he think, Oh, that sounds like a great read? Or would s/he think, I can’t tell what this book would be like, because this summary could apply to a lot of different kinds of books?

(22) Wait — have I given any indication in the letter who my target audience IS?

(23) If I intend to submit this query to agents based in the United States, have I used ONLY US-spellings throughout my query packet? Or UK spellings, if I am sending it there or to Canada?

(24) Have I mentioned the book category within the first paragraph of my letter?

(25) When I mentioned the book category, did I use one of the established categories already in use by the publishing industry, or did I make up one of my own?

(26) Have I listed my credentials well in my platform paragraph? Do I come across as a competent, professional writer, regardless of my educational level or awards won?

(27) If I am querying nonfiction, have I made my platform absolutely plain? Would even a reader in a hurry understand why I am uniquely qualified to write this book, if not actually the best-qualified person in the known universe to do it?

(28) Have I made any of the standard mistakes, the ones about which agents often complain?

Anyone being kept up at night by any of those, or experiencing any difficulties in putting one or more into practice? If so, please speak up — my goal here is to be helpful.

While you’re framing your questions, let’s get back to the imperative to be interesting.

(29) Is my query letter 100% free of clichés?
In a manuscript, the desirability of steering clear of the hackneyed and well-worn is self-evident — or should be — the goal here, after all, is to convince an agent or editor that the manuscript is original; by definition, clichés have been done before.

Yet clichés turn up with surprising frequency in query letters, synopses, and even author bios.

There are some pretty good reasons for that, actually: generalities are the next-door neighbors of clichés, and anybody who has ever had any contact with marketing copy, particularly for movies, might easily fall into the mistaken belief that using the usual shorthand (boy meets girl, doctor who can’t heal himself, protagonist in high-risk job who cannot commit, etc.) is just the way that creative people talk about their projects amongst themselves.

It isn’t. So don’t. Use the space instead to make her exclaim, “Wow, I’ve never seen that before.”

How? Remember what I was saying earlier in this series about wowing Millicent with amazing details? That’s the best cure for the common cliché.

The other way that clichés often creep into queries and synopses is when writers invoke stereotypes, either as shorthand (that descriptive paragraph can’t be very long, after all) or in an attempt to put a spin on a hackneyed concept.

News flash: the first almost never works, especially for fiction.

If you’re wondering why, please see my earlier comment about how the industry wants to see YOUR ideas, not the common wisdom.

The second is just hard to pull off in a short piece of writing, for much the same reason that experimental spellings, innovative sentence structures, and imaginative punctuation tend not to lend magic to a writing sample. (Unfortunately for writers of cutting-edge literary fiction.) To a professional eye seeing any given writer’s work for the first time, it’s pretty hard to tell what is a deliberate play upon language and what is simply evidence that the submitter did not pay very close attention in English class.

Similarly, on a quick read of a short sample, it can be pretty hard to tell the difference between a reference to a tired old concept like:

she’s a ditsy cheerleader who dominates her school, but learns the true meaning of caring through participation in competitive sport

and a subtle subversive twist on a well-worn concept:

she’s a ditsy cheerleader, but in reality, she’s young-looking nuclear physicist acting a role so she can infiltrate the local high school to ferret out the science teacher bent upon world domination.

I don’t mean to shock anyone, but it’s just a fact that skimmers will often read only the beginnings of sentences. And since both descriptions begin with she’s a ditsy cheerleader…

Get the picture?

Save the subtle social criticism for the manuscript; in your query letter and synopsis, stick to specifics, and avoid stereotypes like the proverbial plague. Cut anything that has even the remotest chance of being mistaken for a cliché.

(30) Is my query letter free of catchphrases?
Sometimes, writers will include hackneyed phrases in an effort to be hip — notoriously common in older writers’ queries for books aimed at the YA or twentysomething market, incidentally. However, there can be a fine line between a hip riff on the zeitgeist and a cliché, and few human creations age faster than last year’s catchphrase.

And nothing signals an older writer faster to Millicent than a teenage character who rolls her eyes, pouts, habitually slams doors, and/or quotes the latest catchphrase every 42 seconds at the dinner table. Certainly if he does it in the summary paragraph of a query letter.

Yes, some teenagers have been known to do all of these things in real life; Millicent’s seen it, too. Telling her again is just going to bore her.

When in doubt, leave it out, as my alcoholic high school expository writing teacher used to hiccup into my cringing ear.

Why? Well, many people in the publishing industry have a hatred of clichés that sometimes borders on the pathological. “I want to see THIS writer’s words,” some have been known to pout, “not somebody else’s.”

Don’t tempt these people — they already have itchy rejection-trigger fingers.

(30) Is my query letter free of jargon?
Not all boredom springs from predictability,: sometimes, it’s born of confusion. A common source of the latter: the over-use of technical terms in a query letter.

Predictably, jargon pops up all the time in nonfiction queries and proposals, especially for manuscripts on technical subjects: how better to impress Millicent with one’s expertise, the expert thinks, than by rattling off a bunch of terms a layperson couldn’t possibly understand?

I can think of a better way: by presenting one’s credentials professionally — and by explaining complex concepts in terms that even someone totally unfamiliar with the subject matter will understand.

Remember, even if Millicent works for an agent who happens to specialize in your type of nonfiction book, she’s almost certainly not a specialist in your area. Nor is her boss — or, in all probability, the editor. For marketing purposes, it’s safest to assume that they were all English majors, and choose your words accordingly.

Novelists also tend to use jargon quite a bit in their queries, especially if their protagonists are doctors, lawyers, physicists like our cheerleader friend, or members of another legitimately jargon-ridden profession. These writers believe, not entirely without cause, that incorporating jargon will not only make these characters sound credible (“But they really sound that way!”), but will make the writers themselves sound as though they know what they’re talking about.

Laudable goals, both — but if Millicent can’t understand what either is saying, this strategy is not going to work. (The same holds true with contest judges, by the way.)

Remember, one of the things any successful query needs to demonstrate is that the sender can write; since jargon is by definition shorthand, it tends to be a substitute for evocative descriptions.

Wow Millicent with your vivid descriptions — in layman’s terms. Speaking of writing talent…

(31) Does the sentence structure vary enough to show off my writing talent?
Writers tend not to think about sentence structure much in this context: your garden-variety query letter is stuffed to the brim with simple declarative sentences (or with four-line beauties with two semicolons in them). As in,

I have written a book called Straightforward Metaphors. I hope you will be interested in representing it. It is about two sailors who go to sea. They get wet.

Sorry, writer-who-loves-simplicity, but THE OLD MAN AND THE SEA has already been done. There’s a reason that book is taught to 15-year-olds: the sentence structure is definitely YA. Today, using YA language is not the best way to pitch adult fiction.

Too-simple sentence structures are not the only reason Millicent might draw unflattering conclusions about a writer’s skill level from a query letter — far more common reason is poor grammar and spelling. However, even subtle structural repetition can set off some red flags, as in this example.

I have written a novel, Straightforward Metaphors, and I hope you will be interested in representing it. Two sailors put to sea, and they find their clothing all wet in record time. They toss their uniforms into the ocean, and their captain sees them dancing about the deck in their very non-regulation underwear. Hilarity ensues, and a court-martial has never been funnier.

Did you catch the problem?

As I have argued about manuscripts, it’s tiring for a reader to scan the same sentence structures back-to-back, line after line. Mixing it up a little is a relatively painless way to make your writing seem more sophisticated and lively without altering meaning.

After all, that single-page letter is your big chance to wow Millicent with your writing acumen.

(32) Have I avoided the passive voice altogether in my query letter?
Avoiding the passive voice in every piece of writing you submit to an agency or a publishing house is an excellent idea because — not to put too fine a point on it — most professional readers have been trained to believe passive voice equals poor writing, inherently.

Yes, I was aware that you already knew that. I bring it up, though, because when a writer is in the throes of trying to sum up the appeal of a 400-page book in the space of a single paragraph (or a 3-5 page synopsis, even), it can be awfully tempting to trim some space by letting the sentence structure imply that actions happened entirely of their own accord.

So instead of Harold’s teacher went around the room, rapping the students who had received grades of B- or lower over their quivering knuckles with a ruler, many queries will opt for The students who had received grades of B- or lower got their knuckles rapped, or even after receiving a C, Harold found himself with rapped knuckles, as if ruler-wielding cherubim descended from the heavens and did the rapping without human intervention of any kind.

And the Millicents of this world roll their eyes, just like the teenage characters in so many novel submissions.

There’s another, subtler reason to avoid the passive voice in queries and synopses: on an almost subliminal level, the passive voice tends to imply that your protagonist is being acted-upon, rather than being the primary actor in an exciting drama. Which conveniently brings us to…

(33) Does my summary make my protagonist come across as the primary actor in an exciting drama?
As I have pointed out before, agents and editors see a LOT of novel submissions featuring passive protagonists, stories about characters who stand around, observing up a storm, being buffeted about by the plot.

We’ve all read stories like this, right? The lead watches the nasty clique rule the school, silently resenting their behavior until the magic day that the newly-transferred halfback notices her; the amateur detective goes to the prime suspect’s house and instead of asking probing questions, just waits to see what will happen. The shy couple is madly in love, but neither will make a move for 78 pages — until that hurricane forces them to share the same cramped basement.

I’ve ranted at length in earlier posts (see the PURGING PROTAGONIST PASSIVITY category, right) about why first novels with passive protagonists tend to be harder to sell than ones with strong actors. My point at the moment is that in the course of trying to summarize a complex premise, many queriers present their protagonists as mere pawns buffeted about by forces beyond their control, rather than interesting people in interesting situations.

Yes, it’s unfair to leap to conclusions about an entire book’s writing choices based upon only a paragraph’s worth of summary. But lest we forget, that exercising that particular bit of unfairness forms a crucial part of Millicent’s job description.

Don’t risk it.

(34) Is my query letter in correspondence format, with indented paragraphs?
For a paper query, it’s absolutely imperative that the paragraphs are indented. No exceptions. Business format is simply inappropriate for a query letter.

Yes, yes, I know: I brought this up in question #1, but enough queries get rejected every year on this basis alone that I couldn’t resist an end-of-list reminder.

(35) Does my query letter read as though I have a personality?
I like to save this question for last, since it so frequently seems to come as a surprise to writers who have done their homework, the ones who have studied guides and attended workshops on how to craft the perfect query letter.

“Personality?” they cry, incredulous and sometimes even offended at the very thought. “A query letter isn’t about personality; it’s about saying exactly what the agent wants to hear about my book.”

I beg to differ. A cookie-cutter query is like a man without a face: he may dress well, but you’re not going to be able to describe him five minutes after he walks out of the room.

The fact is, the various flavors of perfect query are pervasive enough that a relatively diligent agency screener will be familiar with them all inside of a week. In the midst of all of that repetition, a textbook-perfect letter can come across as, well, unimaginative.

In a situation where you are pitching your imagination and perceptiveness, is this the best impression you could possibly make?

Your query letter should sound like you at your very best: literate, polished, and unique. You need to sound professional, of course, but if you’re a funny person, the query should reflect that. If you are a writer whose prose tends to be quirky, the query should reflect that, too.

And, of course, if you spent your twenties and early thirties as an international spy and man of intrigue, that had better come across in your query. Because, you see, a query letter is not just a solicitation for an agent to pick up your book; it is an invitation to an individual to enter into a long-term relationship with you.

As I mentioned earlier in this series, I firmly believe that there is no 100% foolproof formula, my friends, whatever the guides tell you. But if you avoid the classic mistakes, your chances of coming across as an interesting, complex person who has written a book worth reading goes up a thousandfold.

Keep up the good work!

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Pillory This, by guest blogger Flavia Alaya

under the rose alaya coverPhoto: Ellen Denuto

Hello, campers –

Yes, I know: we’ve been trying to polish off our ongoing series on polishing up a query letter, but now that the holiday weekend is upon us, I thought we should pause, take a breath, and celebrate just how much work all of you have done throughout this series — or, depending upon your reading habits, give some of you time to catch up. Hey, query-writing is hard stuff.

Which is why I am so delighted to bring you my promised reward for virtue: a fascinating post on dealing with having one’s book reviewed by memoirist and nonfiction writer Flavia Alaya, author of the incredibly brave and revealing UNDER THE ROSE: A CONFESSION, among many, many other works. (Seriously, her bio will astound you — see the end of this post.) From the publisher’s blurb:

Beneath its “scandalous” surface, Flavia Alaya’s story goes to the heart of women’s struggles for independence, self-definition, and sexual agency. When she first met Father Harry Browne, Alaya was a vibrant but sheltered young woman on a Fulbright scholarship to Italy. When the attraction that began in a cafe in Perugia became too compelling to resist, they embarked on a love affair that violated some of the deepest taboos of society, the Church, and her Italian American family, yet endured for over two decades, through years of shared dedication to social activism and through the birth of three children.

Intriguing, no? From the slightly more revealing Library Journal review:

At 22 years of age, in a cafe in Italy, Alaya met fellow Fulbright recipient Harry Browne, 16 years her senior. Raised in New York’s Hell’s Kitchen, Browne was a social activist, a historian — and a Catholic priest. Their relationship endured for over 20 years, producing three children and seemingly sustaining both extraordinary parties quite well. Not a martyr to love, Alaya was able to hold onto independence and self-possession while experiencing a profoundly passionate attachment to a fascinating human being. Through the bonding of social activism, Browne and Alaya weathered many civil rights storms, the 1960s antiwar movement, and a grass-roots campaign against a New York real estate grab. Browne championed the poor and fought to better their housing situation; Alaya wrote scholarly articles on 19th-century literature. The relationship’s secrecy (it was hidden “under the rose”), its continual trials and stress, and the ousting of Browne as priest when it was discovered pull the reader along for the ride with elegiac style.

And the still more descriptive ForeWord review:

She was a twenty-two-year-old Fulbright scholar from New York fleeing her immigrant Italian family’s claustrophobic love, he was a thirty-eight year old Catholic priest from the city’s Irish tenements of Hell’s Kitchen, researching Church archives. They met in a Perugia café in 1957: a thunderbolt, opera’s grand coup de foudre of destiny.

Their affair, shamelessly shameful, was to be sub rosa, under Cupid’s rose of secrecy. In small rented rooms, in the fervid, emotive culture, Italy itself seemed to become their duenna and collaborator. They returned to New York, she to an apartment on the Upper West Side, he (as fate would have it) to a parish blocks away, the fiction of their friendship so carefully maintained that not even her own family knew the father of her children. Ironically, their private war against the Church’s conservative patriarchy augured the decade’s larger battles of civil disobedience and feminist freedom. With their own adopted neighborhood soon slated for massive urban renewal, which would displace so many working poor, Father Harry Browne moved quickly into political activism. (It was in Father Browne’s office that the FBI arrested Father Berrigan, notorious for burning Pentagon draft records to protest the Vietnam War.) Thus, as in opera as in life, love and politics are ever held close, one of the many paradoxes Alaya so lovingly, so wisely ponders in Under the Rose.

Those asking for theology or psychotherapy may be disappointed, but those asking for well-written honesty will be handsomely rewarded. In a poignant, lucid language that combines the pace of fiction with the intimacy of a love letter, her “memory-ghosts” bring private and social history to full circle, the story of an immigrant’s search for freedom of expression. Under the Rose is the very model of memoir writing, of a woman’s voice finally finding perfect pitch.

Why am I showing you three different plot summaries, you ask, rather than just the usual publisher’s blurb? For a couple of reasons, one pertaining to our series-in-progress, one to today’s topic.

First, did you notice anything about those three descriptions of the same book? The first two were of reasonable lengths to use as the summary paragraph of a query letter — 99 and 162 words, respectively. So what makes the first strong back jacket copy, but the second a better bet for a query or pitch?

If you immediately cried, “By gum, Anne, the vivid details in the second!” give yourself a gold star for the week: you’ve been paying attention. The specifics really make a difference in the storytelling department, don’t they, even in so short a piece?

If you also shouted, “The blurb reviews, while the second demonstrates why a reader might be interested in the book,” award yourself a second gold star. Heck, take yourself out for an ice cream sundae: that was an astute observation.

But wait; today’s pop quiz is not over yet. Since the first two descriptions illustrated my ongoing point so beautifully, any guesses about why I saw fit to include the third?

Hint: the answer lies in the word count.

Okay, I’ll just give you this one: at 302 words, it would make a pretty good 1-page synopsis. You know, the kind that agencies’ websites and agency guides’ listings keep asking writers of 350-page books to send with their queries and/or pages. True, the last paragraph is pure review, as is the last sentence of the second.

But it just goes to show you: it is indeed possible to give the contours of a story in that number of words without resorting to blurry generalities. No matter how many times you re-checked that requirement on the agent of your dreams’ website, hoping you had misread it, it’s actually not all that unreasonable a request.

The second reason to walk you through all of those reviews was even more straightforward: Flavia’s going to talk to us today about what it’s like to get a book reviewed. And not necessarily nicely.

One of the classic writerly fears, right? Flavia is going to tell us how to confront it straight-on, instead of running away screaming.

I’m very excited about this guest post, and not merely because, as those of you who have been dropping by Author! Author! for a while are no doubt already aware, I’m a huge fan of wrestling those big, bad writerly fears out into the open, examining them thoroughly, and talking about how to deal with them practically. There’s been a lot of talk on the conference circuit lately about career writers, the kind who have more than one book in ‘em.

Career writers’ work used to be considered the backbone of the publishing business, you know. A blockbuster may sell a million copies on a fluke, but authors whose established readerships kept returning for subsequent books provide publishers with consistent, relatively predictable income. With the decline of the multi-book contract, however, many agents in recent years had become less interested in hearing about a prospective clients’ other book ideas than in whether the manuscript in front of them might be the next breakout hit.

With the economic downturn, however, the phrase career writer has been turning up on more and more lips. It’s not even all that unusual these days for agents to ask newly-signed clients to come up with one-paragraph descriptions of their next three or four projects, just to have at the ready in case an editor impressed with a manuscript asks.

Don’t tense up; start brainstorming.

As this trend has been heating up in recent months, I’ve been eagerly blandishing career writers to come and share their insights with our little writing community. You want to know what a long-term career strategy looks like, don’t you?

So please join me in welcoming Flavia Alaya, career writer and memoirist extraordinaire. But before I hand you over to her, let me add: UNDER THE ROSE is available on Amazon and, of course, directly from the publisher. Oh, and that lovely photo of Flavia above was taken by Ellen Denuto.

Take it away, Flavia!

under the rose alaya covermilk-of-almonds-cover-alayareconciling-catholicism-coverunder-the-rose-alaya-cover-2

Under the Rose is memoir as collage—less in style than in process. When it began its manuscript life, the book was the relatively brief and tidy account (with a few flashbacks) of my first 13 or so years with Harry, in Italy, then in New York—essentially our secret life together…sub rosa, or “under the rose.” When the manuscript (which was sold three times over 16 years of writing and rewriting—long story!) was finally acquired by The Feminist Press and positioned for their Cross-cultural Memoir Series, publisher Florence Howe asked to see the core theme in the context of a “life.” This meant weaving two or three more complex narratives into the original—the back-stories (what was it in both our early lives made us able to tolerate, maybe even need, that kind of secrecy?) and the post- and post-post-scripts: how we both met the critical test of going public, and then how I faced life without him when he died.

A challenge. Many challenges. First, unpacking more hard truths about my family—and his—than I’d ever intended to. Then (harder) untangling the sticky weave of that final public decade together in the ‘70s, when we struggled to float the flimsy raft of a “liberated” partnership—with three small kids nailed to it—through virtual tsunamis of academic and ecclesiastical politics. Not only did I have to tear the book apart and reassemble it. I had to back off from it. I had to take the entire project (which had seemed so obvious and simple, once) more seriously…and myself less. Much less.

Which is one reason this review struck me as so baffling:

What is the point of her ‘confession’? That she’s a good and put-upon person? If so, it is better left to others to make the point for her; none of us can afford the luxury of publishing our questionable righteousness.

A bite, a mere rebarbative nine-year-old mouthful of what used to be standard Barbara Grizzuti Harrison agita in The New York Times Book Review…except that it was directed at me and my memoir.

Baffling. Because if I’d had my way, Under the Rose would have been subtitled, with obvious irony: “A Life in Six Operas.” Even the present “Confession” has its edge—absolution was the last thing I was looking for! But here was the Press again, hoping a more salty subtitle might trump their off-putting imprint and win them some new readers. Inside, however, opera names still define the book’s six parts (Tosca, Gioconda, Traviata, etc.), and adjust the tone (or so I thought) in two self-satirical ways, denoting the spectacular Italian American family culture I grew up in, first, and then caricaturing the over-the-top romanticism I’d internalized with it. Maybe it was a complex way to suggest, as a part of the theme, why my inner diva took so very long to outgrow, and why it cost so much tearing of heart muscle. But I didn’t think it inaccessible, especially to a Times reviewer.

On the other hand…

Well, on the other hand, Harry was a very funny man. You couldn’t take him anywhere—not without pulling a crowd that would quickly be doubled over in bodily pain. No invidious comparisons with great Italian literature are intended, but maybe Under the Rose should come with a warning label: if clerical sex doesn’t make you laugh, close the book. Or burn it.

I girded myself to reread the review for this blog, but I was sure I could deal with it. I was way too sensitive then. And besides, she’s dead. And besides, nine years is long enough.

But no, the bloody thing still had its ghoulish way with me, like a Dracula lover. Be objective, I tell myself. And I am. Objectively, it must be one of the most venomous reviews of a memoir ever to appear in The New York Times Book Review. OK, limit the sample to ex-editor Charlie McGrath’s wrathful-God Book Review universe, where there were body-counts. The citation still stings.

Right now, you know what I’m thinking? I’m thinking it would be really nice if you’d take my word for it, but I bet you feel double-dared to go and read it. Well, damn you, go ahead. But come back afterward, because that review never should have been the end of it—not for me, but not even for her.

Here it is.

OK. Agree with me on this, that what Harrison’s maundering few-hundred words are unleashing is disgust, a given, a natural response to the book’s basic and objectively revolting premise, that I actually had an underground career as a priest’s “wife.” Well, it is objectively revolting, isn’t it? For an Opus Dei sort like herself, of whom it could be said—and was—that the Curia was kindlier and less Roman? Please.

And now, seeing as Roman is the only form of Catholicism to demand a pretense of lifelong eunuchry in its priesthood, channel the fair-minded editor of the Book Review assigning the book to her: who could be more qualified to review a challenge to the ideal of Catholic celibacy? Let her rip! “Fortunately Alaya loves herself sufficiently, {sic} to relieve the reviewer of any obligation to protect her ego.”

Ah, what fortress faith, what crusading passion, to crush the nano-flash of pity that inspired that line. I still find it hard to get past it.

Pearl of Writerly-Wisdom #1:
A brutal review goes straight to your voice. For a while it’s as if somebody has carved out your larynx with a bread-knife and you keep on trying to make the breath you still push through the replacement tube sound like you.

For years I’ve twitched whenever people said they’d come across that review on the web. Sure, I was onto Grizzuti’s rap-sheet as hitwoman, but what was I supposed to say? That she’d slashed the likes of Joan Didion and Spike Lee too, and look at the company I’m in?

There are some reviews you should never read twice, unless you have another larynx to turn. No, nine years are not enough. And now Google can serve up Grizzuti’s little murder, on demand, to me or anybody looking for me, almost always at the top of the hit-list. Maybe forever—all the forever that matters to a writer.

There’s a silly analogy to Keats’s urn in here somewhere. Instead of those lovers forever yearning toward each other to the sound of a silent flute, there’s this worthless writer forever pinioned by this bloody reviewer’s disgust, somehow never able to “love herself sufficiently” to get outside that shell of ego-protecting denial.

But…

Pearl of Writerly-Wisdom # 2:
You don’t stop talking just because you get told to shut up. I’m not saying you shouldn’t, just that you don’t. And, yes, you probably shouldn’t.

Maybe stories like this don’t end till you really go silent. As self-writing goes, let’s just say I’m probably at the end of the middle of whatever story this is, where I gravitate to scholars of autobiography and reflect on their wisdom. Lauren Berlant is one. She says in pretty good academy-speak that to write the self is to try to create “a spectacular interiority worthy of public notice” (The Queen of America Goes to Washington City, 1997).

I love the compression of this. Right at the top it says that you’re making a spectacle of yourself, which I admit I have done, and still do.

But the “worthy of public notice” part? That’s the paradox for Berlant to unfold. If the interior self you’re exposing isn’t normative, if it’s different in a way not embraced by the larger culture, or if what you’re exposing—maybe a hidden truth or reality, an injustice—is something the majority culture (or somebody in its service) would rather not see exposed, then it’s difficult to make it “worthy” of public notice, isn’t it.

Except perhaps over time, and in this sense, to write the truly “spectacular” self is to write to the future. Because as you write it, in that time, it must be by definition unworthy, and by somebody’s standards even shameful, or better, shameless. Something to be pilloried, in service to the spectacle of your shamelessness.

Pillory this. Grizzuti and the Times did, bless ‘em, and I guess from that perspective there‘s an edge of flattery in it. Otherwise, why me? Under the Rose, my first non-academic book, had come out of CUNY’s Feminist Press, so minor and semi-academic a publishing house by Times standards that not one of its best books had yet had a single dedicated review within their pages. Mine should have been an equivalent non-event, yet they gave it a full-page that Sunday, with artwork, no less, page 9.

John Updike was there a week later.

Maybe BGH hated my book for good literary reasons, but I doubt it. Her deft surgical skills were simply at the service of a special version of the normative—hers, of course, but also the Times‘ then, before the scandals that made Catholic pretensions to purity fair game. You and I know that if it were true that “none of us can afford the luxury of publishing our questionable righteousness,” there’d be a lot fewer book reviews than memoirs.

This is good to remember, to score up there on the wall (as one of my writer-friends does) with other great self-help mantras. It also self-helped (it still does) that Under the Rose went to press with the imprimaturs not just of Marilyn French but of Nuala O’Faolain and Sandra Gilbert, both brilliant memoirists, both sometime Catholics, and both household saints in my calendar. I wonder by my own litmus test whether I really was “writing to the future” if some pretty testy other reviewers said some pretty nice things about Under the Rose in some pretty good places.

But back then, of course, in the fresh wake of Grizzuti, it didn’t matter who liked it. Behind that thick bark of ego she gave me there was barely a trickle of self-love left for savoring praise. Only weeks before that review was published my father had died—the patriarch who’d figured so huge in my story that I’d once actually thought of calling it Father—and the very Sunday it appeared I was in flight to California to help empty his house.

For a while, I’d say his death probably silenced me more than Grizzuti. Remembering it now makes me wonder what else I lost, or had to lose? Well, some things I thought I wanted, like the respect of my academic colleagues, the more careerist of whom instantly smelled Times roadkill and cut me off. It took awhile for me to see that academic cachet was something I’d already begun to de-value—otherwise why write a memoir in the first place? Maybe they’d known that before I did.

Could be, then, whatever else I lost, whatever still hangs somewhere in that vague .alt universe, was some of the same stuff—stuff I only thought I wanted.

Pearl of Writerly-Wisdom #3:
We have more than one life to live, and more than one voice to give.

I had a lot of possible voices from the beginning. So it could be that the right analogy for that review was not a laryngectomy but a stink-bomb. It emptied the building. But it didn’t take long to hear the riot of squatters rumbling up the stairs to fill the place. All those voices! They may have been attached to the same maimed name, but they had something, spectacular or not, still left in them to say.

milk-of-almonds-cover-alaya

I was nearly immediately invited to contribute to two anthologies, one a group of Italian American women writing on food and culture (a short story, “Love Lettuce,” to The Milk of Almonds (Feminist Press, 2002); and an essay for a gathering of mostly Catholic feminists on their complicated attachments to the Church (“The Elephant is Slow to Mate” in Reconciling Catholicism and Feminism?, the University of Notre Dame Press, 2003, a publication that, by the way, merits a special little Grizzuti-star).

reconciling-catholicism-cover

But my favorite re-gift came from an Italian scholar with a passion for sex and the sacred, Serena Anderlini-D’Onofrio, who trumped the grimly silent Academy (and it must be my formidable ego that makes me LOVE to repeat this story) by making Under the Rose a cameo text at a conference session of the MLA’s annual meeting in New York. (Serena is a serious trip: see her own memoir, Eros: A Journey of Multiple Loves, 2006, and her website.)

eros-jacket-1

And then, as you know, the future—or one of the futures—I was writing to came maybe sooner than anybody expected, and what is fondly termed the Priestly Pedophilia Scandal burst on the culture scene.

Almost immediately, a Dublin publisher (New Island Press) contracted to do their own edition of Under the Rose.

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Whereupon the Irish—who live in such an intimately conflicted family relationship with the Church, bought it, read it, reviewed it (quite soberly and generously), eventually made a half-hour TV movie about it, and seemed generally delighted to deflect attention away from the boys, and in the direction of my consensual, heterosexual, and mostly cavorting relationship with an utterly charismatic, brilliantly political, and howlingly funny Irish-American person who was, as it happened, also a priest “to the bone.”

Still, I have never published another book. Those “squatter” voices, a half-dozen or so like this one, slip in and slip away. Some are quite true, not ringers, slowly reclaiming the place now that the furniture in the apartment is a bit ratty but less odiferous.

I keep telling myself I have to get some new furniture. Or a whole new apartment—my ever recidivist self-love certain that there’s an absolutely brilliant historical novel in me…or maybe a series of murder mysteries, a theme on which I’ve become more expert with time.

But I cannot tell a lie. I was probably never meant to tell anything but true stories, truly. I regret that I didn’t devote more craft to making my one big book three smaller and better ones. And now I’d love to pull together a collection of hilariously picaresque true tales about my rogue of a lover-husband on this, my second time around.

flavia-and-husband

FLAVIA ALAYA, who dubs herself “a writer of all work,” professed cultural history at Ramapo College of New Jersey and helped found its original School of Intercultural Studies. (Sub)versions of infamy and secrecy attract her: her first book, a Harvard Press biography of Anglo-Scot writer William Sharp, is the still-standard account of his masquerade as a female poet (“Fiona Macleod”). Later work pioneered a feminist revaluation of Elizabeth Barrett Browning, the disparaged English poet who was, of course, also a consummate (if more discreet) memoirist.

But a little like Elizabeth, Flavia has always been too love-struck for the perfect feminist, and when her partner, star labor and immigration historian—and Roman Catholic priest—Harry Browne, died of leukemia in 1980, the project of writing about him—about them—seemed a way to prolong their life together. The adventures detailed inside this memoir made for a rocky manuscript adventure outside it that didn’t end (as you’ll see) with its publication by the Feminist Press in 1999.

But the “writer of all work” scrubs on, maybe more in the kitchen than the front parlor. As a civil rights advocate post-9/11 she wrote immigration detention exposés (and recounted anti-detention street activism) for the online journal CounterPunch. But always under the spell of city life and culture, her skills have turned not just to preservation activism but to “scripting the (local) landscape” as a form of community resistance to change, a vaguely subversive culture underground. From New York’s West Side to Paterson, New Jersey, small books—hidden histories revealed—like Gaetano Federici: The Artist as Historian, Silk and Sandstone, and Bridge Street to Freedom (a multi-layered account of the landmarking of a station of the Underground Railroad) have become a favorite medium. In collaboration with a local sports maven, she recently unpacked the lively story of Paterson’s Depression-era Negro Leagues stadium into a successful National Register application and a website.

Two Geraldine R. Dodge Foundation writing fellowships at the Vermont Studio Center helped complete her memoir and then carry forward a draft novel on the life and amazing disappeared career of Joseph McDonnell, once-flamboyant Fenian, cofounder of the First International, editor of the long-lived Paterson Labor Standard, and pioneer author of the first progressive labor legislation in New Jersey. She has paused in this unfinished business to script narratives of industrial, labor and women’s history into the landscape of Bridgeton, New Jersey, her new base, as well as home of the largest historic district in the state.