Category: Query letters and how to write them well

See the nice, pretty star magnolia flowers? Aren’t they soothing to behold? Don’t they help lower the blood pressure of those of you who have been reading this blog for a while, the ones who tensed up at the very notion of going through the rigors of standard format for manuscripts again?

Yes, it’s stressful, enough so that each time I go over it (on average, 2-3 times per year), I ask myself at least thrice why I’m putting myself — and the rest of you — through it. Delving into the nitty-gritty of the logic behind those pesky rules is no fun by anyone’s standards. And every time I have broached the subject formally, those who have heard rumors elsewhere that something has changed leap upon my well-intentioned little gazelles of advice with the ferocity of hungry lions, demanding that I either recant my not at all heretical beliefs or forcibly compel literally every other writing advice-giver in North America to agree to abide by precisely the same rules.

To dispel any illusions up front: neither of those things is going to happen.

Why? Well, in my professional experience, these are the rules: I have sold books adhering to them; my editing clients have sold books using them. So I feel entirely comfortable assuring you that although naturally, some agents out there will harbor their own personal preferences, manuscripts formatted in the manner I am about to describe over the course of this series will look professional to those who handle manuscripts for a living.

So there.

Before I launch into the sundry excellent reasons that an aspiring writer might conceivably want his manuscripts to resemble those produced by, say, every published author currently on the US bestseller lists, allow me to share a small reasons that I have chosen to revisit these strictures now. First, we’ve just finished a series on HOW DO MANUSCRIPTS GET PUBLISHED, ANYWAY? (conveniently grouped together, for those of you who may have missed it, under that title under the archive list at right), a set of posts intended to introduce those absolutely new to trying to get their writing published to the often-counterintuitive world of querying and submission. I think it’s a safe bet to assume that it will come as a surprise to at least some of those neophytes that there IS a standard format for book manuscripts.

Call me zany, but I’d like them to find out what the rules are before they sink too much time and effort into submitting their work, because it’s just a fact that a manuscript that looks professional tends to be taken more seriously at agencies, publishing houses, and even in contests than one that doesn’t, even if the writing is equally good.

The second reason is practical: as I mentioned in the rules for the First Periodic Author! Author! Awards for Expressive Excellence, only entries in standard format will be considered for awards. Since I’ve committed myself to being draconian on this point, it seemed only fair to run over what standard format means.

(And may I point out that if any of you who have been through several iterations of this standard format series find yourself still unsure if you’re doing it right, entering the contest might be an excellent means of finding out for sure?)

My third reason, and I’m not ashamed to admit it, is that I’m getting ready to go on a spring writing retreat. Why is that relevant, you ask? Well, let me ask you this: which would it take you longer to write 7-12 pages in standard format from scratch, or to punch up an earlier draft of the same length.

I thought so; me, too. I’ll drop in enough new material to keep it interesting for those of you who have been over these concepts before, I promise. However, if I’m a trifle slow in answering questions left in the comments throughout the series to come, I’m sure you’ll understand.

So much for the reasons that relate directly to me or to you. On to the reason that should carry the most weight with everyone concerned: submitting the way professional authors do gives an aspiring writer a competitive advantage in submission.

Why? Because the majority of submissions are not professionally formatted. They either resemble published books (which is not correct for a manuscript submission), short stories (ditto), or just whatever the submitter happens to think looks nice on the page (extrapolate the answer from the previous two).

And that worries me, frankly. I’ve been hearing recently from a lot of closet writers for whom writing a book has always been plan B — and with the economy in its current state, many folks seem to be pulling partially-finished manuscripts out of desk drawers these days. (Well, okay, off their hard disks, but it amounts to the same thing.) It would be a dandy idea for these returning writers to start formatting their manuscripts correctly, so they do not need to revise them again for format down the line.

Which leads me to the third reason that embracing standard format is an exceptionally good strategy right now: because of the aforementioned books coming out of drawers, agencies and small publishing houses are seeing more queries than usual right now. The timing’s a tad unfortunate, since this is also a period where publishing houses have been laying off editors and other staff.

Translation: you know how fierce the competition to get picked up by an agent already was? Well, prepare yourself for it to become even tougher.

While those of you who have been at it awhile are reeling from the implications of that last statement, let me slip a few hard facts under the noses of those who have yet to submit:

(1) There exists a standard format for manuscripts to which US-based agents and editors expect submissions to adhere, regardless of whether those manuscripts are produced by seasoned pros with many book sales under their belts or those brand-new to the biz, and thus

(2) using fancy typefaces, including cover artwork, printing manuscript pages on colored paper, and/or any other deviations from standard format in one’s submission will NOT be regarded as interesting expressions of the author’s individual point of view, but rather as evidence that the author doesn’t know about (1). As a result,

(3) manuscripts submitted in standard format tend to be treated with SUBSTANTIALLY more respect by agency screeners, editorial assistants, contest judges, and pretty much everyone who happens to read unpublished prose for a living. Despite this fact,

(4) one does occasionally hear agents and editors ask for deviations from standard format; one should definitely give them precisely what they ask to see. However, it’s never advisable to generalize what one individual says s/he wants into a brand-new trend sweeping the industry. Nor is it a good idea to ape the formatting choices one sees in a published book, because

(5) professionally-formatted manuscripts do not resemble published books in many important respects, and for many excellent, practical reasons. That being the case, those who screen manuscripts for a living tend to draw unfavorable conclusions about submissions that do aspire to book formatting, much as they do when aspiring writers are not aware that

(6) standard format for book-length manuscripts is NOT business format, either, and just using what you learned about short stories won’t do, either. Nor is it necessarily identical to what your word processor’s grammar checker will ask you to do, or even the AP style one sees in newspapers and magazines. None of these will look correct to an agent or editor who deals with book manuscripts, because the norms there are very specific. This may seem nit-picky and irrelevant to the quality of the writing in question, but think about it:

(7) if a host asks you to a formal dinner, it’s only polite to wear formal attire; a guest who shows up in flip-flops and a Hawaiian shirt is going to stand out like the proverbial sore thumb. (If it’s not clear to you why, review point 2.) Similarly, when placed side-by-side with professional manuscripts, as a successful submission inevitably will, a wackily put-together manuscript will stand out as unprofessional, a phenomenon that all too often leads to

(8) the average manuscript submission getting rejected on page 1. Not always because it deviates from standard format — although the vast majority of submissions do — but because an unprofessionally-formatted manuscript already has one strike against it, and who needs that? Ultimately,

(9) it’s just not worth your while to try to fudge your way out of these standards, since the price of a submission’s annoying a professional reader can be so high. And as I mentioned above, no matter how many times my readers, students, and editing clients ask me if agents, editors, and contest judges are REALLY serious about them, I’m not going to give you permission to ignore any single one of the standard format strictures. No way. Stop asking, already.

Why might knowing all this — and, more importantly, acting upon this knowledge — translate into higher acceptance rates, typically? Well, the aspiring writer who acts upon this information conscientiously is probably producing submissions within the top 5% of what crosses Millicent the agency screener’s desk on any given day.

Yes, really. So if any of the information on the list above came as a surprise to you in any way, it’s incredibly important that you should join me on a tiptoe through the intricacies of standard format.

One final word of preamble, then I shall launch into the meat of the matter (see? I already have retreat on the brain): I implore those of you who have been through this material with me before: don’t just skip these posts on standard format. I see manuscripts all the time by experienced writers that contain standard format violations; heck, they occasionally turn up in the work of published writers, if the complaints their agents and editors make in those bars that are never more than a hundred yards from any writers’ conference in North America are to be believed.

Seriously, all of us could use a review from time to time. Because, you see, I am far from the only professional reader who takes umbrage, when manuscripts deviate from certain time-honored restrictions. Millicent started twitching at the very sight of them before she’d had her job three weeks.

Yes, even if the formatting in question would be perfectly legitimate in other writing environments. (See points 2, 3, 5, and 6, for instance.) And yes, yes, oh, yes, even if the deviation is precisely what some agent, editor, writing guru, or darned fool writing expert like me has suddenly announced to the world is the new norm.

Trust me, Millicent didn’t get that memo.

Think about it: why would she, unless she happens to work for the agent-who-blogs or editor-who-is-trying-to-be-helpful who promulgated the new advice? Indeed, why would anyone who works with manuscripts for a living go out looking to see what folks outside the industry — or, at minimum, outside her agency’s office — are demanding of writers these days, when the basics of standard format have actually changed very little for decades?

Actually, it would be very much against her self-interest to go trolling for such information, because — brace yourselves, those of you going through this logic for the first time — it’s so much easier just to regard submissions that don’t adhere to standard format as inherently unprofessional, and thus (by implication) less likely to contain writing destined to take the publishing world by storm.

To put it bluntly, it would slow her per-submission rejection time.

I hope no one out there fainted, because this is a vital fact for any submitting writer to understand: the folks who read submissions (and queries) in order to decide who gets a break and who doesn’t are in a HURRY. Reportedly, the average agency receives 800-1200 queries per week; that’s a whole lot of reading.

And those are the statistics from when the economy was good, before all of those lapsed writers started dusting off the half-finished manuscripts in their bottom desk drawers and saying, “Hey, this is my Plan B.”

As we saw in our series on how manuscripts get published, in the face of that many pieces of paper to plow through, even the reading of submissions tends to be awfully rushed: the goal becomes to weed out as many as possible as quickly as possible, rather than seeking out gems. Once a professional reader like Millicent has been at it for a while, s/he will usually develop a knack for coming to a conclusion about a piece of writing within the first paragraph or two.

Sometimes even within the first line or two. (For a fairly frightening run-down of the common first-page rejection reasons, you might want to check out the REJECTION ON PAGE 1 category on the list at right.)

What does this trigger-happiness mean for aspiring writers who scoff at standard format, or just don’t know about it? Well, it’s not good: agency screeners, agents, editors, and contest judges tend to regard submissions formatted in any other way as either unpolished (if they’re feeling generous) or unprofessional (if they’re not).

And unfortunately for writers unaware of the rules, a non-standard manuscript is child’s play to spot from the moment a professional reader lays eyes upon it. That can be an extremely serious problem for a submission, because being identified as not professionally formatted renders it FAR more likely to be rejected.

Why? Shout it with me now: agencies and publishing houses get so many submissions that a screener’s PRIMARY goal is to weed out the one she is reading at the moment.

The faster she can do that, the better, to move through that mountain of paper on her desk. So a first page that cries out the moment Millicent lays eyes on it, “This writer is brand-new to the game and will require quite a bit of your boss’ time to coach into being able to produce a manuscript that an agent would be comfortable submitting to an editor!” is a downright gift to her: she can feel completely comfortable rejecting it at the very first typo, cliché, or word choice she doesn’t happen to like..

Heck, she might not even wait to spot any of the above.

That’s not all bad news, however. By logical extension, the more professional your manuscript looks, the more likely it is to be read with interest by a screener in a hurry.

See now why aspiring writers cognizant of points (1) – (9) enjoy a considerable competitive advantage at submission time?

I don’t know about you, but I’m all for anything that helps a good writer’s work get taken more seriously, especially in the current super-tight submission environment, which is more rejection-happy than I’ve ever seen it — and I’ve been listening to writers, agents, and editors complain about the state of the literary market since I was in my cradle. Literally.

Right now, Harry Houdini himself would have extreme difficulty sneaking a non-standard manuscript past an agency screener, even though he undoubtedly has the world’s best platform to write a book on extricating oneself from tight situations. (And if that last quip didn’t make you groan, if not chuckle, it’s time to brush up on your industry-speak.)

So to help give you that competitive edge, here are the rules of standard format — and no, NONE of them are negotiable.

(1) All manuscripts should be printed or typed in black ink and double-spaced, with one-inch margins around all edges of the page, on 20-lb or better white paper.

No exceptions, unless someone in the industry (or a contest’s rules) SPECIFICALLY asks you to do otherwise. And I’m dead serious about using ONLY white paper: ecru paper, no off-white, no Dr. Seuss-type stripes.

Yes, yes, buff or parchment can look very nice, but there’s a strategic reason to use bright white paper: very sharp black-white contrast is strongly preferred by virtually every professional reader out there, probably as a legacy of having read so many dim photocopies over the course of their lifetimes.

The ONLY colored paper that should ever go anywhere near a manuscript is the single sheet that separates one copy of a submission or book proposal from the next, so it is easy for an agent to see where to break the stack. (But you don’t need to know about that until your agent asks you to send 15 copies of your book for submitting to editors. Put it out of your mind for now.)

Nice, clear, dark print is optimal here, so do spring for a new printer cartridge. You’d be amazed (at least, I hope you would) at how poor the printing quality is on some submissions; it’s as though the author dunked in a swiftly-flowing river several times before popping it in the mail. Which is sad, because submissions with poor print quality are almost never read.

Speaking of never, never, ever, eversubmit a dim photocopy; print out an original, every time, You’d be amazed (at least, I hope you would) at how poor the printing quality is on some submissions; it’s as though the author dunked in a swiftly-flowing river several times before popping it in the mail. Oh, you may chuckle at the notion of sending out a grainy photocopy, but believe me, any contest judge has seen many, many entries submitted that way.

(2) All manuscripts should be printed on ONE side of the page and unbound in any way (again, unless you are specifically asked to do otherwise)

Yes, this IS criminally wasteful of paper, especially when you consider the literally millions of pages of submissions that go flying into the agencies and publishing houses every month. Most agencies do not even recycle; as I mentioned last week, the vast majority of agencies did not even consider accepting e-mailed queries at all until the anthrax-in-envelopes scare.

I assure you, if I ran the universe, paper conservation would be the norm, and recycling mandatory. Also, writers would all be granted an extra month a year in which to write, excellent and inexpensive child care while writing, a cedar-lined cabin on the shores of Lake Michigan in which to do it, and a pineapple upside-down cake on Kurt Vonnegut’s birthday. Perhaps some hard candies on Agatha Christie’s birthday as well, in affluent years, and dancing on Mme. de Staël’s.

But since the unhappy reality is that I do NOT run the universe (see disclaimer above), we shall all have to live with the status quo.

Which is to say: the publishing industry is one vast paper-wasting enterprise. Sorry.

Unbound means precisely what it says: no binding of any kind. You’d be surprised at how often writers violate the thou-shalt-not-bind rule, including paper clips, rubber bands, or even binders with their submissions. Since agents always circulate manuscripts without any sort of binding, these doohickies just scream, “I’m unfamiliar with the industry.”

SASE, open wide: here comes a returned manuscript.

The ONLY exception to this rule is a nonfiction book proposal — not the manuscript, just the proposal — which is typically presented UNBOUND in a black folder, the kind with horizontal pockets. (For tips on how a book proposal should be presented, please see the aptly-titled BOOK PROPOSALS category on the list at right.)

Which doesn’t mean that you aren’t perfectly welcome to print double-sided or bind copies for your own purposes; just don’t show your work to the pros that way. As Author! Author!’s very first commenter Dave usually chimes in when I bring this up, if you wish to make double-sided, 3-hole-punched, be-bindered drafts for circulating to your first readers for ease of toting around, be my guest. But NEVER submit in that manner to a professional reader unless s/he has asked you to do so.

(3) The text should be left-justified, NOT block-justified, as published books, e-mails, business letters, and online writing tend to be.

Many fledgling writers find (3) nearly impossible to accept, because it is one of the most visually obvious ways in which a professional manuscript differs from a printed book. They believe, wrongly, that anything that makes their submission look more like what’s on the shelves at Barnes & Noble is inherently professional.

In practice, quite the opposite is true.

Yes, books feature text that runs in straight vertical lines along both side margins, and yes, your word processing program can replicate that practically effortlessly, if you ask it nicely to do so. Bully for it.

But don’t take advantage of that pleasing capacity, I beg you: the straight margin should be the left one; the right should be ragged, as if you had produced the manuscript on a typewriter.

Fear not if you’re having trouble picturing this: I shall be showing you concrete examples later in this series.) For now, you’re just going to have to trust me when I tell you that block-justifying your submission is going to appeal to your garden-variety Millicent about as much as a slap in the face.

Speaking of things I’m going to demonstrate in the days to come, NEVER format a query or cover letter to someone in the industry in business format: indent those paragraphs. (And yes, now that you bring it up, I do intend to show you why. Hold your proverbial horses, already.)

(4) The preferred typefaces are 12-point Times, Times New Roman, Courier, or Courier New; pick one and use it consistently throughout your entire submission packet. Even if you have a strong preference for the lettering in your book when it is published, use one of these typefaces for submission purposes.

Personally, I would never dream of allowing a client of mine to submit a manuscript in anything but Times New Roman, nor would I ever submit any of my work in anything else. It is the standard typeface of the publishing industry, just as Courier is the norm of screenwriting.

A tad silly, you say? Perhaps, but it’s one of the bizarre facts of publishing life that manuscripts in these fonts tend to be taken far more seriously, and with good reason: these are the typefaces upon which the most commonly-used word count estimations are based. (Psst: if you don’t know why you should be estimating the length of your manuscript rather than using actual word count, please see the WORD COUNT category at right.)

To forestall the usual question someone brings up at this point: yes, most published books ARE in typefaces other than Times or Courier, but typeface decisions for published books are made by the publishing house, not the author. Submission time is not the appropriate period for making your preferences known.

Why? Chant it with me now, understanders of point (5) at the top of this post — MANUSCRIPTS AND PUBLISHED BOOKS AREN’T SUPPOSED TO LOOK THE SAME.

If you’re very nice down the line, after a publishing house has acquired your book, they may listen to your suggestions. They might giggle a little, but they might listen. Ditto with the cover and the title, which are — brace yourselves — almost never under the author’s control.

Why? Because these are considered matters of packaging and marketing, not content.

All of which begs the question, of course: why do word processing programs tempt us so many typefaces from which to choose, if we’re not supposed to use them?

Answer: because the people who make word processing programs are not the same people who decide what books get published in North America. Which is why, in case you’re wondering, what Microsoft Word means by word count and what the average agent or editor does are not typically the same thing.

Again, so there.

There are a few agents out there who have their own font preferences (usually Courier, and usually because they also represent screenplays) so do check their websites and/or listings in the standard agency guides. As ever, the golden rule of dealing with an agent you want to represent you is GIVE ‘EM PRECISELY WHAT THEY ASK TO SEE, not what you would like them to see.

Fair warning: if you are a writer who likes to have different voices presented in different typefaces, or who chooses boldface for emphasis, a submission is not a forum where you can express those preferences freely. Yes, one sees this in a published book occasionally, but I assure you, the choice to indulge in these formatting differences was the editor’s, not the author’s.

Sorry. (See my earlier disclaimer about proprietorship of the universe.)

I’m still sensing some skepticism out there on the font issue, but that may be a hangover from reader reactions to previous series on standard format. Almost invariably, around the time that I bring up Rule #4, someone posts a comment informing me huffily that website X advises something different, that this agent said at a conference she doesn’t care what typeface you use, that a certain manual said that standards have changed from the traditional guidelines I set out here, or some other observation presumably intended to make me rend my garments and cry, “Finally, I see the error of my ways! I guess I’ll disregard the fact that I’ve never seen the change you mention actually in use in a professional manuscript and declare it to be the new norm!”

To save you the trouble and sound like a broken record at the same time: it’s not gonna happen.

I have no doubt that all of these comments are indeed pointing out legitimate differences in advice, but it is not my purpose here to police the net for standardization of advice. If you like guidelines you find elsewhere better, by all means follow them.

All I claim for these rules — and it is not an insubstantial claim — is that nothing I advise here will EVER strike an agent or editor as unprofessional. Adhering to them will mean that your writing is going to be judged on your writing, not your formatting.

And that, my friends, is nothing at which to sneeze.

More rules follow next time, of course. In the meantime, keep up the good work!