Posted on - No Comments on Building block of the pitch #6: the elevator speech, part IV, or, fourth floor, ladies’ lingerie, history, and memoir

Building block of the pitch #6: the elevator speech, part IV, or, fourth floor, ladies’ lingerie, history, and memoir

Yes, you guessed it: this is another exercise in expanding your expectations for what reality can look like. So — what do you think this picture depicts?

Give it some thought.

This pitch-preparing series been a long, dusty road so far, hasn’t it? Trust me, all of this intensive work will feel very worthwhile indeed ten minutes before your first scheduled pitch meeting. Or thirty-two seconds into your first hallway pitch.

Feeling positively faint at the prospect of the latter? Don’t worry; more timorous souls than you have braved the hallway pitch and survived it. They may not have enjoyed it while it was going on, but I’ve never had a pitching student keel over at the moment of truth yet.

Honest. I wouldn’t put you through the pain of creating an elevator speech unless I were very confident that you’d actually be able to put it to some use.

And yet, I feel as though I have been discussing elevator speeches — those 3-4 line gambits for use in informal pitching situations, as opposed to the 2-minute pitch reserved for formal appointments and other actual sit-down conversations — so intensely over the past few days that I may be inducing a phobia of lifts in my readers. (Not the shoes, the elevators.)

To clear the air: you have my permission to get into an elevator with an agent or editor without pitching, if you so desire.

But I am going to ask something else of you. Here and now, raise your dominant writing hand (or both of ’em, if you work primarily on a keyboard) repeat after me:

“I hereby solemnly swear that I shall not have learned the magic first hundred words and elevator speech in vain. The next time I attend a writers’ conference, I will pitch to at least three agents or editors with whom I do NOT have a previously-scheduled appointment.”

Okay, you can put your hand down now — and I’m going to hold you to that, you know.

Why? Because I know from experience that the only thing better than walking out of a conference with a request to send pages to an agent you like is walking out with 5 requests to send pages to agents you like, I always say.

So let’s get back to work, shall we?

As I have been going over the logic of the elevator speech, I could hear your NF writers out there grumbling, “This is all very well for a novel, but how does all this apply to a MY book?” (Bloggers develop tremendously acute senses of hearing, you see. That rumble I just heard was slight settling on mile 32 of the Great Wall of China.)

Calm your grumbles, oh memoir-writers and pursuers of fact. Today, I am going to deal with your plight very specifically.

In an elevator speech for a NF book, your goal is the same as for a novel: to intrigue your hearer into asking follow-up questions, or even the entire 2-minute pitch.

Which I am GETTING TO, people. Hold onto those proverbial horses.

But while a novelist can simply spring his premise on the nearest agent or editor within shouting distance, the NF writer needs to use a little more finesse. Especially if the book in question happens to be a memoir.

The key here is not to try to stuff too much information into your elevator speech. As with a novel, you do not want to tell so much about the book that the agent or editor to whom you are speaking feels that you have told the whole story.

Remember, the elevator speech is the first course, not the entrèe. No version of a pitch should give the impression that there’s no need to read the book.

I can tell you from long experience as a pitching coach: many, many pitches do convey precisely that impression, because they go into far, far too much detail. Heck, I’ve heard pitches that took 15 minutes to get to page 36 of the book.

Trust me, you will want to leave enough of a question hanging in the air that your listener will say, “Gee, that sounds intriguing. Send me the first 50 pages,” rather than, “God, this person has been talking for a long time. I wonder if room service would bring a drink and a snack to me here in the appointment lounge.”

I can already feel those of you who’ve pitched NF at conference shaking your heads. “Yeah, yeah,” these weary souls point out, “obviously, I want to make the book sound like an interesting story. But as any NF writer who has ever come within 50 feet of an agent or editor can tell you, the first question anyone in the industry asks us is, So, what’s your platform? If you aren’t already famous for being an expert on your subject matter, or famous for being famous, it seems as though they don’t even listen to the story you’re pitching.”

Well, in my experience, that’s not quite true — they do listen to the story a NF writer is pitching. But you’re quite right that they will want to know right away what that writer’s platform is.

A platform, for those of you new to the term, consists of whatever in the writer’s background, experience, birth, credentials, connections, research, etc. that would enable her agent to say truthfully, “Oh, the author is an expert in this area.” Or, at any rate, to be able to claim that people in the general public will already recognize the author’s name.

Which isn’t, contrary to what many aspiring writers believe, always a matter of fame. Basically, your platform is the answer to why are you the best-qualified person in the universe to write this book?

And no, for a memoir, simply being the protagonist who lived through the events described in the book is NOT necessarily a sufficient platform, in the eyes of the industry. So if you’re a memoirist who is planning to pitch, you’re going to need to come up with a better answer for, “So, what’s your platform?” than “Well, I lived through it,” or “It’s about ME.”

Sorry to be the one to break that to you.

Having successfully pitched a memoir myself, I have to say, I’m not a big fan of allowing an agent or editor to ask that particular question. I prefer to anticipate it in both the elevator speech and pitch.

In other words, I believe that any really good NF pitch should establish the author’s platform as the best conceivable writer of the book, BEFORE anyone thinks to ask about it.

Piece o’ proverbial cake, right, to pull that off in a 30-second speech?

See why I made you figure out what your book’s marketing points, including your qualifications, BEFORE I let you anywhere near anything that remotely resembled a pitch? During a hallway meeting is a lousy time to brainstorm about your platform, after all — and not being prepared leaves you prey to nagging doubts when agents and editors say from the podium (as someone invariably does at every writers’ conference ever given atop the earth’s crust), “Well, unless a writer has a good platform, it’s not possible to sell a nonfiction book.”

I can’t imagine how aspiring writers hearing this could have derived the impression that only the already-famous need apply, can you?

The fact is, though, MOST NF books are written by non-celebrities — and even by people who aren’t especially well-known in their respective fields. Literally millions of NF books are sold each and every year — and few of their authors are the Stephen Hawkings of their respective fields.

How is that possible, you ask? Let me whisper a secret to you: great platforms are constructed, not born.

If you’re not certain why you’re the best-qualified — if not the only qualified — writer currently wandering the face of the earth to tap out your NF book, you’re going to be pitching at a severe disadvantage.

(If you’ve been feeling queasy for the last few paragraphs because you don’t know what your platform is, run, don’t walk to the right-hand side of the page, and check out the posts on YOUR BOOK’S SELLING POINTS, PLATFORM, and NONFICTION MARKETING categories for a bit of inspiration.)

I’m sensing some uncomfortable shifting in seats out there. “But Anne,” a few of you protest, “this sounds like a whole heck of a lot of work without a very clear pay-off. Obviously, my memoir is about ME — why do I have to prove that I’m the best-qualified person to write about MY life>:

You’d think so, wouldn’t you? Yet, as I’ve pointed out many times in this blog, a memoir is ALWAYS about something in addition to its protagonist — and in order to establish your platform, you will need to demonstrate that you’re qualified to write authoritatively on that background issue, too. Because, you see, it just doesn’t make sense to expect the person hearing your pitch to guess what your background is.

For example, if you grew up in a traveling circus, you would probably have some pretty interesting stories to tell — but that will not necessarily be obvious to an agent or editor to whom you’re pitching unless you DEMONSTRATE that your first-hand knowledge renders you a credible expert with an intriguing, unique point of view on the subject.

As with a novel, introducing specific, unusual details is usually the best way to achieve this.

It would not necessarily establish your platform as a circus kid to say, “Look, I was the little girl watching from beneath the bleachers,” because to an outside observer, that little girl wouldn’t necessarily have seen anything different than what any audience member did. But if you were more specific about how YOUR experience was unique, you more or less automatically sound credible: “By the time I was five, I had graduated to riding the lion during the circus parade,” for instance, would be a real show-stopper in a pitch.

Once you’ve figured out what makes your point of view unique, making the case that you are the best person currently living to write about it will become substantially easier, no?

It’s much, much smarter to think in advance about what makes your point of view unique and work it into your informal AND your formal pitches than to try to wing it in the moment. By including some indication of your platform (or your book’s strongest selling point) in your elevator speech, you will forestall the automatic first question of any NF agent: “So, what’s your platform?”

This same strategy will work with any NF book, believe it or not. What is unique about your take on the subject — and does your special point of view offer your reader that other books in this are do not?

Don’t boast — be specific and practical. Demonstrate what the reader will learn from reading your book, or why the book is an important contribution to the literature on your subject.

With a strong grasp of your selling points to build upon, you can use your elevator speech in much the same way that a novelist might: to provide specific, vividly-drawn details to show what your book offers the reader.

In other words, you will want make it clear in your elevator speech what your book is and why it will appeal to your target market. Here’s an example:

Swirling planets, the Milky Way, and maybe even a wandering extraterrestrial or two — all of these await the urban stargazing enthusiast. For too long, however, books on astronomy have been geared at the narrow specialist market, those readers possessing expensive telescopes. ANGELS ON YOUR BACK PORCH opens the joys of stargazing to the rest of us. Utilizing a few simple tools and a colorful fold-out star map, University of Washington cosmologist Cindy Crawford takes you on a guided tour of the fascinating star formations visible right from your backyard.

See? Strong visual imagery plus a clear statement of what the reader may expect to learn creates a compelling elevator speech for this NF book. And did you notice how Prof. Crawford’s credentials just naturally fit into the speech, obviating the necessity of a cumbersome addendum about platform?

I told you that it was all about finesse.

Try reading Dr. Crawford’s elevator speech out loud: feels a little awkward to be tooting the author’s horn quite that much, doesn’t it? We writers tend to be rather unused to describing our own work in such unequivocal terms, so I always advise trying it out for oneself — say, a few hundred times.

There’s nothing like practice for learning the ropes, so it’s not a bad idea to buttonhole a few like-minded writers and figuring out elevator speeches for THEIR books, too. I know it sounds wacky, but learning to pitch other people’s books is a great way to get comfortable with the style.

Remember, your elevator speech should be entertaining and memorable, but leave your hearer wanting to know more. Don’t wrap up the package so tightly that your listener doesn’t feel she needs to read the book. Questions are often useful in establishing WHY the book needs to be read:

EVERYWOMAN’S GUIDE TO MENOPAUSE: “Tired of all of the conflicting information on the news these days about the change of life? Noted clinician Dr. Hal Holbrook simplifies it all for you with his easy-to-use color-coded guide to a happy menopausal existence. From beating searing hot flashes with cool visualizations of polar icecaps to rewarding yourself for meeting goals with fun-filled vacations to the tropics, this book will show you how to embrace the rest of your life with passion, armed with knowledge.

Okay, here’s a pop quiz for those of you who have been following this series from the beginning: what techniques did NF pitcher Holbrook borrow from fiction writing?

Give yourself at least a B if you said that the writer incorporated vivid sensual details: the frigid polar icecaps, the twin heat sources of hot flashes and tropical destinations. And make that an A if you noticed that the savvy pitcher used a rhetorical question (filched from Dr. Holbrook’s keynote, no doubt) to pique the interest of the hearer — and double points if your sharp eye spotted the keywords agents love to hear: happy, passion.

Extra credit with a cherry on top and walnut clusters if you cried out that this elevator speech sets up conflicts that the book will presumably resolve (amongst the information popularly available; the struggle between happiness and unhappiness; between simple guides and complicated ones). Dualities are tremendously effective at establishing conflict quickly.

Speaking of odd sensual details and dualities, have you come to any conclusion about the picture at the top of this post? Looks kind of like light reflected off water, doesn’t it? Or a very heavy rain falling through the air, perhaps?

Actually, it’s a photograph of a granite-tiled patio on a sunny day. Completely different level of hardness than water or air, similar effect.

Which only goes to show you: first impressions are not always accurate. Sometimes, a surface that initially appears to be wavering is as solid as stone; sometimes, an author who doesn’t at first seem to have many qualifications to write a book turns out to have precisely the right background for presenting a fascinating new take on the subject.

I’m just saying that the world is a pretty complex place.

Practice, practice, practice, everybody — next time, we get to the prize at the bottom of the box of Cracker Jacks. Or one of ‘em, at any rate.

Keep up the good work!

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Building block of the pitch #4: hitting the keynote, Hollywood-style, or, Godzilla meets Anne Frank on election day in Paris

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Welcome back to my ongoing series on the basic building blocks of marketing a book. While my primary focus here is on helping you create a pitch, going through each of the steps I outline here will undoubtedly make you a better querier, too, if not a better human being.

Okay, so that last claim may have been a trifle over the top, but I’m in a festive mood today: shout hallelujah, citizens, for we are finally ready to tackle reducing your book to a single quip of bon mot-iness that would make Oscar Wilde blush furiously, if discreetly, with envy. Today, I am going to talk about coming up with your book’s KEYNOTE, also known colloquially as a BOOK CONCEPT.

(Did you know that when Wilde gave public readings, he NEVER read the published versions of his own work? Ditto with Mark Twain, another writer known to wow ‘em with great readings, and I’m quite sure I’ve never heard David Sedaris read the same story the same way twice. Sedaris seems — wisely — to use audience feedback to judge what jokes do and do not work, but Wilde and Twain apparently deliberately added extra laugh lines, so that even audience members very familiar with their published writing would be surprised and delighted. Interesting, no?)

What is a keynote, you ask? It is the initial, wow-me-now concept statement that introduces your book to someone with the attention span of an unusually preoccupied three-year-old.

Why assume you’ve got that little time? Because if you can impress someone that distrait, my friends, you can certainly catch the ear of a perpetually rushed agent — or the eye of Millicent the exhausted screener.

Before you pooh-pooh the idea of WANTING to discuss your marvelously complex book with someone whose attention span precludes sitting through even an average-length TV commercial, let me remind you: sometimes, you have only a minute or so to make a pitch. After a very popular class, for instance, or when your dream agent happens to be trying to attract the bartender’s attention at the same time as you are.

I ask you: since any reasonably polite hello will take up at least half a minute, wouldn’t you like to be READY to take advantage of the remaining 30 seconds, if the opportunity presents itself?

I know: it’s not very glamorous to approach the agent of your dreams in the parking lot below the conference center, but the market-savvy writer takes advantage of chance meetings to pitch, where politeness doesn’t preclude it. (Remember, it’s considered extremely gauche to pitch in the bathroom line, but at most conferences, pretty much any other line is fair game.) You’re not going to want to shout your keynote at her the instant you spot an agent, of course, but a keynote is a great third sentence after, “I enjoyed your talk earlier. Do you have a moment for me to run my book concept by you?”

Here’s a thought that might make you feel a whole lot better about doing this: if you have a keynote prepared, you honestly ARE going to take up only a few seconds of her time. (Hey, you didn’t think I was just going to urge you to buttonhole agents in conference hallways without showing you how to do it politely, did you?)

Brevity is the soul of the keynote. Its goal is to pique your listener’s interest as quickly as possible, so s/he will ask to hear more — not to sell the book.

How do you accomplish this? By providing a MEMORABLY INTRIGUING PREMISE in a swift single sentence.

Think of it as the amuse-bouche of the publishing world: just a bite, designed to intrigue the hearer into begging to hear the pitch. In your keynote, your job is to fascinate, not to explain — and certainly not to summarize.

Let me repeat part of that, because it’s crucial: the goal of the keynote is NOT to summarize the plot of the book; merely to make its PREMISE sound exciting enough to make a hearer want to know more. Again, to make it absolutely clear: I am not suggesting that you routinely utilize only a single sentence to promote your book in person or in print — the keynote is designed to help open doors, not to serve as a substitute for the pitch.

Why am I hammering on this point so hard? Because at literally every conference I attend, I see aspiring writers knocking themselves out, trying to come up with a single sentence that summarizes everything good about a book, but that’s really not the point here.

The keynote is NOT a substitute for a full-blown pitch; it is a conversational appetizer to whet the appetite of the hearer so he ASKS to hear the pitch. In that moment, you’re there to tease, not to satisfy.

And did I mention that it should be both memorable and brief?

There are two schools of thought on how best to construct a keynote statement. The better-known is the Hollywood Hook, a single sentence utilizing pop culture symbolism to introduce the basic premise of the book, as in: “It’s SPIDERMAN meets DRIVING MISS DAISY!”

(Note: the Hollywood Hook should not be confused with a hook, the opening paragraph or line of a book or short story that grabs the reader and sucks him into the premise. Unfortunately, conference-going writers get these two terms confused all the time, leading to sometimes-tragic communication lapses.)

It’s no accident that the example above ends in an exclamation point: you WANT your HH to be just a bit jarring; a spark of the unexpected will make your book concept sound fresh. Logical contradiction provides the shock of a Hollywood Hook, the combination of two icons that one would not generally expect to be found together.

For instance, a Hollywood Hook for:

…a book that teaches children the essentials of the Electoral College system might be, “Bill Clinton teaches Kermit the Frog how to vote!”

…a book on alternative medicine for seniors might be expressed as, “Deepak Chopra takes on the Golden Girls as patients!”

…a novel about sexual harassment in a tap-dancing school could conceivably be pitched as “Anita Hill meets Fred Astaire!”

See all those exclamation points? There’s a certain breathlessness about the Hollywood Hook, a blithe disregard for propriety of example. There’s a reason for this: in order to be effective as an enticement to hear more, the icons cited should not go together automatically in the mind.

Otherwise, where’s the surprise? The whole point of the exercise is to intrigue the listener, to make him ask to hear more. If someone pitched a book to you as “A private investigator chases a murderer!” wouldn’t you yawn? If, on the other hand, if someone told you her book was “Mickey Mouse goes on a killing spree!” wouldn’t you ask at least one follow-up question?

Again, the point here is not to produce a super-accurate description, but a memorable sound bite.

All that being said, I should mention that I’m not a big fan of the Hollywood Hook method of keynoting. Yes, it can be attention-grabbing, but personally, I would rather use those few seconds talking about MY book, not pop culture.

And that’s not just about ego, honest. Not every storyline is compressible into iconic shorthand, whatever those screenwriting teachers who go around telling everyone who will listen that the only good plotline is a heroic journey.

Use the Force, Luke!

The other school of thought on constructing a keynote statement — and my preferred method — is the rhetorical teaser. The rhetorical teaser presents a thought-provoking question (ideally, posed in the second person, to engage the listener in the premise) that the book will presumably answer.

For example, a friend of mine was prepping to pitch a narrative cookbook aimed at celiacs, people who cannot digest gluten. Now, there are a whole lot of celiacs out there, but (as we should all know after our recent discussion on the helpfulness of statistics) she could not legitimately assume that any agent or editor to whom she pitched the book would either be unable to eat wheat or know someone who couldn’t. (Remember that great rule of thumb from last week: you can’t assume that an agent or editor has ANY knowledge about your topic.)

So she employed a rhetorical tease to grab interest: “What would you do if you suddenly found out you could NEVER eat pizza again?”

Thought-provoking, isn’t it? It may not have been a strictly honest way to present a book proposal that, if memory serves, included a recipe for gluten-free pizza dough, but it does present the problem the book solves vividly to the hearer.

Rhetorical teasers are more versatile than Hollywood Hooks, as they can convey a broader array of moods. They can range from the ultra-serious (“What if you were two weeks away from finishing your master’s degree — and your university said it would throw you out if you wouldn’t testify against your innocent best friend?”) to the super-frivolous (“Have you ever looked into your closet before a big date and wanted to shred everything in there because nothing matched your great new shoes?”).

Remember, you don’t want to give an overview of the plot here — you want to intrigue.

Again, the keynote is NOT a summary of your book; it’s a teaser intended to attract an agent or editor into ASKING to hear your pitch. So you will want to make it — say it with me now — both BRIEF and MEMORABLE.

By now, the mere sight of those two words within the same line is making you squirm a bit, isn’t it? “I understand WHY that might be a good idea,” I hear some of you grumble, “but I’m a writer of BOOKS, not one-liners. How does a novelist accustomed to page-long descriptions pull off being simultaneously brief and memorable?

That’s a great question, disgruntled murmurers, and it deserves a direct answer: don’t be afraid to use strong imagery, particularly strong sensual imagery that will stick in the hearer’s mind for hours to come.

If you’re ever going to use adjectives, this is the time. “What would you do if you suddenly found yourself knee-deep in moss everywhere you went?” is not as strong a keynote as “The earth will be covered thirty feet deep in musty grey lichen in three days — and no one believes the only scientist who can stop it.”

Notice how effective it was to bring in the element of conflict? Your keynote should make your book sound dramatically exciting — even if it isn’t. You shouldn’t lie, obviously, but this is the time to emphasize lack of harmony.

I’m quite serious about this. If I were pitching a book set in a convent where nuns spent their days in silent contemplation of the perfections of the universe, I would make the keynote sound conflict-ridden.

How? Well, off the top of my head: “What would you do if you’d taken a vow of silence — but the person you worked with every day had a habit that drove you mad?”

Okay, perhaps habit was a bit much. But you get my drift: in a keynote, as in a pitch, being boring is the original sin.

Thou shalt not do that on my watch.

I would advise emphasizing conflict, incidentally, even if the intent of the book were to soothe. A how-to book on relaxation techniques could accurately be keynoted as, “Wrap your troubles in lavender; this book will teach you how to sleep better,” but that’s hardly a grabber, is it? Isn’t “What would you do if you hadn’t slept in four nights?” is actually a better keynote.

Why? Experienced book-promoters, chant it with me now: because the latter encourages the hearer to want to hear more. And that, by definition, is a more successful come-on.

You WERE aware that both pitching and querying were species of seduction, right?

Or, if you prefer, species of storytelling. As Madame de Staël so memorably wrote a couple of centuries ago, “One of the miracles of talent is the ability to tear your listeners or readers out of their own egoism.”

That’s about as poetic a definition of marketing artistic work that you’re going to find. Use the keynote to alert ‘em to the possibility that you’re going to tell them a story they’ve never heard before.

Another effective method for a keynote is to cite a problem — and immediately suggest that your book may offer a plausible solution. This works especially well for NF books on depressing subjects.

A keynote that just emphasizes the negative, as in, “Human activity is poisoning the oceans,” is, unfortunately, more likely to elicit a shudder from an agent or editor than, “Jacques Cousteau said the oceans will die in our lifetimes — and here’s what you can do about it.”

Fact of living in these post-Enlightenment days, I’m afraid: we like problems to have solutions.

I can tell you from recent personal experience that the problem/solution keynote can be very effective with dark subject matter: there were two — count ‘em, TWO — dead babies in the sample chapter of the book proposal I sold last year, and scores of preventably dying adults. It’s a fascinating story (I can say that, because I’m writing about someone else), but let me tell you, I really had to sell that to my agents, even though they already had a high opinion of my writing.

If I’d just told them, “There are scores of people dying because of a plant that produces something that’s in every American household,” we all would have collapsed into a festival of sobs, but by casting it as, “There are scores of people dying because of a plant that produces something that’s in every American household — and this is the story of a woman who has been fighting to change that,” the book sounds like a beacon of hope.

Or it would have been, if I hadn’t caught mono and pneumonia simultaneously, forcing me to cancel the book contract.

My point is, if I had stubbornly insisted upon trying to pique everyone’s interest with only the sad part of the story, I doubt the proposal would have gotten out of the starting gate. My agents, you see, harbor an absurd prejudice for my writing books that they believe they can sell.

They were right to be concerned, you know. Heads up for those of you who deal with weighty realities in your work: even if a book is politically or socially important, heavy subject matter tends to be harder to sell, regardless of whether you are pitching it verbally or querying it.

Particularly if the downer subject matter hasn’t gotten much press attention. This is true whether the book is fiction or nonfiction, interestingly enough.

Why? Well, think about it: an agent or editor who picks up a book is committing to live with it on a fairly intensive basis for at least a year, often more. Even with the best intentions and working with the best writing, that can get pretty depressing.

So it’s a very good idea to accentuate the positive, even in the first few words you say to the pros about your book. And avoid clichés like the proverbial plague, unless you put a clever and ABSOLUTELY original spin on them.

Actually, steering clear of the hackneyed is a good rule of thumb for every stage of book marketing: you’re trying to convince an agent or editor that your book is UNIQUE, after all. Reproducing clichés without adding to them artistically just shows that you’re a good listener, not a good creator.

If you can provoke a laugh or a gasp with your keynote, all the better.

Remember, though, even if you pull off the best one-liner since Socrates was wowing ‘em at the Athenian agora, if your quip doesn’t make your BOOK memorable, rather than you being remembered as a funny or thought-provoking person, the keynote has not succeeded.

Let me repeat that, because it’s a subtle distinction: the goal of the keynote is not to make you sound like a great person, or even a great writer — it’s to make them interested in your BOOK.

I’m continually meeting would-be pitchers who don’t seem to realize that. Instead, they act as though an agent or editor who did not ask to see pages following a pitch must have based his decision on either (a) whether he liked the pitcher personally or (b) some magically intuition that the manuscript in question is poorly written. Logically, neither could be true.

Okay, so that’s a bit of an exaggeration: if a pitcher is extremely rude to the pitchee, the latter usually won’t ask to see pages. But logically, no assessment of a VERBAL pitch could possibly be construed as a MANUSCRIPT critique.

In other words, they can’t possibly learn that you’re a fabulous writer until they read some of your prose, and while I’m morally certain that to know, know, know my readers is to love, love, love them, that too is something the industry is going to have to learn over time.

And remember, good delivery is not the same thing as book memorability. I once went to a poetry reading at conference that STILL haunts my nightmares. A fairly well-known poet, who may or may not come from a former Soviet bloc country closely associated in the public mind with vampire activity, stalked in and read, to everyone’s surprise, a prose piece. I don’t remember what it was about, except that part of the premise was that he and his girlfriend exchanged genitals for the weekend.

And then, as I recall, didn’t do anything interesting with them. (Speaking of the downsides of not adding artistically to a well-worn concept.)

Now, this guy is a wonderful public reader, a long-time NPR favorite and inveterate showman. To make his (rather tame) sexual tale appear more salacious, every time he used an Anglo-Saxon word relating to a body part or physical act, he would lift his eyes from the page and stare hard at the nearest woman under 40. I’ll spare you the list of words aimed at me, lest my webmaster wash my keyboard out with soap; suffice it to say, some of them would have made a pirate blush.

By the end of his piece, everyone was distinctly uncomfortable — and to this day, almost eight years later, everyone there remembers his performance. But when I get together with writer friends who were there to laugh about it now, can any of us recall the basic storyline of his piece? No.

Notice what happened here — he made his PERFORMANCE memorable by good delivery, rather than his writing. Sure, I remember who he is — I’m hardly likely to forget a man who read an ode to his own genitalia, am I? (I suspect all of us women under 40 would have been substantially more impressed if someone ELSE had written an ode to his genitalia, but that’s neither here nor there.)

Did his flashy showmanship make me rush out and buy his books of poetry? No. Did it make me avoid him at future conferences like the aforementioned proverbial plague? Yes.

This is a problem shared by a LOT of pitches, and even more Hollywood Hooks: they tend to be merely about delivery, rather than promoting the book in question. Please don’t make this mistake; unlike other sales situations, it’s pretty difficult to sell a book concept on charm alone.

Even if you’re the next Oscar Wilde, Mark Twain, or strange Eastern European sex fiend/poet.

Drama, conflict, vivid imagery, shock, cause for hope — these are the elements that will render your keynote memorable. And that’s extremely important, when you will be talking to someone who will have had 150 pitches thrown at him already that day.

That’s another building block of the pitch down — whew! I know that I’m covering this material awfully quickly this year; if you’d like a slower, more example-ridden approach, please see the PITCHING: THE MASTER CLASS category on the list at right.

Tomorrow, I shall show you how to transform what you’ve already learned into a great opening gambit for striking up a conversation with anyone — and I do mean ANYONE — you might meet at a writers’ conference.

Think of it as my present to the shy. In the meantime, keep up the good work!

Posted on - 2 Comments on Building block of the pitch #3, part II: you’ve gotta have heart, miles and miles and miles of heart — oh, and make a professional pitch for your work as well.

Building block of the pitch #3, part II: you’ve gotta have heart, miles and miles and miles of heart — oh, and make a professional pitch for your work as well.

Yesterday, I suggested that a dandy way to prepare for a conversation with a real, live agent or editor was to sit down and come up with a list of selling points for your book. Or, if you’re pitching nonfiction, how to figure out the highlights of your platform.

Not just vague assertions about why an editor at a publishing house would find it an excellent example of its species of book — that much is assumed, right? — but reasons that an actual real-world book customer might want to pull that book from a shelf at Barnes & Noble and carry it up to the cash register.

It may seem like a pain to generate such a list before you pitch or query, but believe me, it is hundreds of times easier to land an agent for a book if YOU know why readers will want to buy it. Trust me, “I spent three years writing it!” is not a reason that is going to fly very well with agents and editors.

Why? Well, pretty much everyone who approaches them has expended scads of time, energy, and heart’s blood on his book; contrary to what practically every movie involving a sports competition has implicitly told you, a writer’s WANTING to win more than one’s competitors is not going to impress the people making decisions about who does and doesn’t get published.

I’m not bringing this up randomly — many, many pitchers (and quite a few queriers as well) make the serious marketing mistake of giving into the impulse to tell the pitchee about how HARD it was to write this particular book, how many agents have rejected it, at how many conferences they’ve pitched it, etc. (For some extended examples, please see my earlier post on the subject.)

They believe, apparently, that pitching (or querying) is all about demonstrating just how much their hearts are in their work. As charming as that may be (or pathetic, depending upon the number of tears shed during the description), this approach typically does not work. In fact, what it generally produces is profound embarrassment in both listener and pitcher.

Which is why, counterintuitively, figuring out who will want to read your book and why IS partially about heart: preventing yours from getting broken while trying to find a home for your work.

I’m quite serious about this. Apart from the very real benefits having such a list by your side when pitching, I like to ask writers about their books’ selling points before they pitch or query in order to pull the pin gently on a grenade that can be pretty devastating to the self-esteem. A lot of writers mistake professional questions about marketability for critique, hearing the fairly straightforward question, “So, why would someone want to read this book?” as “Why on earth would ANYONE want to read YOUR book? It hasn’t a prayer!”

Deriving these impressions, some writers shrink away from agents and editors who ask it — a reluctance to hear professional feedback which, in turn, can very easily lead to an unwillingness to pitch or query.

“They’re all so mean,” such writers say, firmly keeping their work out of the public eye.

This response makes me sad, because the only book that hasn’t a prayer of being published is the one that is never submitted at all. There are niche markets for practically every taste, after all. Your job in generating selling points is to SHOW (not tell) that there is indeed a market for your book.

Ooh, that hit some nerves, didn’t it? I can practically hear some of you, particularly novelists, tapping your feet impatiently. “Um, Anne?” some of you seem to be saying, with a nervous glance at your calendars, “I can understand why this might be a useful document for querying by letter, or for sending along with my submission, but have you forgotten that I will be giving VERBAL pitches at a conference just a couple of short weeks away? Is this really the best time to be spending hours coming up with my book’s selling points?”

My readers are so smart; you always ask the right questions at precisely the right time.

Before you pitch is EXACTLY when you should devote some serious thought to your book’s selling points. Because, you see, if your book has market appeal over and above its writing style (and the vast majority of books do), YOU SHOULD MENTION IT IN YOUR PITCH. Not in a general, “Well, I think a lot of readers will like it,” sort of way, but by citing specific, fact-based REASONS that they will clamor to read it.

Preferably backed by verifiable statistics.

Why? Because it will make you look professional in the eyes of the agent or editor sitting in front of you. And because, really, no agent is going to ask to see a manuscript purely because its author says it is well-written, any more than our old pal Millicent the screener would respond to a query that mentioned the author’s mother thought the book was the best thing she had ever read with a phone call demanding that the author overnight the whole thing to her.

“Good enough for your mom? Then it’s good enough for me!” is not, alas, a common sentiment in the industry. (But don’t tell Mom; she’ll be so disappointed.)

Enough pep talk for today; let’s get back to work.

Last time, I concentrated on the standard writing résumé bullet points yesterday, but try not to get too bogged down in listing the standard prestige points. Naturally, you should include any previous publications and/or writing degrees on your list of selling points, but if you have few or no previous publications, awards, and writing degrees to your credit, do not despair. I am going through a long list of potential categories in order that everyone will be able to recognize at least a couple of possibilities to add to her personal list.

(5) Relevant life experience. This is well worth including, if it helped fill in some important background for the book. Is your novel about coal miners based upon your twenty years of experience in the coalmining industry? Is your protagonist’s kid sister’s horrifying trauma at a teen beauty pageant based loosely upon your years as Miss Junior Succotash? Mention it.

And if you are writing about firefighting, and you happen to be a firefighter, you need to be explicit about it. It may seem self-evident to YOU, but remember, the agents and editors to whom you will be pitching will probably not be able to guess whether you have a platform from just looking at you.

There’s a reason that they habitually ask NF writers, “So, what’s your platform?” after all.

What you should NOT do, however, is stammer out in a pitch meeting (or say in a query letter) that your novel is “sort of autobiographical.” To an agent or editor, this can translate as, “This book is a memoir with the names changed. Since it is based upon true events, I will be totally unwilling to revise it to your specifications.”

The distinction I am drawing here is a subtle one, admittedly. Having the background experience to write credibly about a particular situation is a legitimate selling point: in interviews, you will be able to speak at length about the real-life situation.

However, industry professionals simply assume that fiction writers draw upon their own backgrounds for material. But to them, a book that recounts true events in its author’s life is a memoir, not a novel. Contrary to the pervasive movie-of-the-week philosophy, the mere fact that a story is true does not make it more appealing; it merely means potential legal problems.

Translation: until folks in the industry have forgotten about the A MILLION LITTLE PIECES fiasco, it’s not going to be a good idea to include the fact that a novel is semi-autobiographical in your pitch.

(6) Associations and affiliations. If you are writing on a topic that is of interest to some national organization, bring it up here. Also, if you are a member of a group willing to promote (or review) your work, mention it.

Some possible examples: the Harpo Marx Fan Club has 120, 000 members in the U.S. alone, as well as a monthly newsletter, guaranteeing substantial speaking engagement interest; Angelina Jolie is a well-known graduate of Yale University, which guarantees a mention of her book on tulip cultivation in the alumni newsletter. Currently, the Yale News reaches over 28 million readers bimonthly.

(Perhaps it goes without mentioning, but I pulled all of the examples I am using here out of thin air. Probably not the best idea to quote me on any of ‘em, therefore.)

(7) Trends and recent bestsellers. If there is a marketing, popular, or research trend that touches on the subject matter of your book, state it here. If there has been a recent upsurge in sales of books on your topic, or a television show devoted to it, mention it. (Recent, in industry terms, means within the last five years.)

Even if these trends support a secondary subject in your book, they are still worth including. If you can back your assertion with legitimate numbers (see last weekend’s earlier posts on the joys of statistics), all the better.

Some possible examples: novels featuring divorced mothers of small children have enjoyed a considerable upswing in popularity in recent years. A July, 2008 search on Amazon.com revealed over 1,200 titles; ferret ownership has risen 28% in the last five years, according to the National Rodent-Handlers Association; last year’s major bestseller, THAT HORRIBLE GUMBY by Pokey, sold over 97 million copies. It is reasonable to expect that its readers will be anxious to read Gumby’s reply.

(8) Statistics. At risk of repeating myself, if you are writing about a condition affecting human beings, there are almost certainly statistics available about how many people in the country are affected by it. By listing the real statistics here, you minimize the probability of the agent or editor’s guess being far too low. Get your information from the most credible sources possible, and cite them.

Some possible examples: 400,000 Americans are diagnosed annually with Inappropriate Giggling Syndrome, creating a large audience potentially eager for this book; according to a recent study in the TORONTO STAR, 90% of Canadians have receding hairlines — pointing to an immense potential Canadian market for this book.

(9) Recent press coverage. I say this lovingly, of course, but people in the publishing industry have a respect for the printed word that borders on the irrational. Thus, if you can find recent articles related to your topic, list them as evidence that the public is eager to learn more about it.

Possible example: so far in 2008, the CHICAGO TRIBUNE has run 347 articles on mining accidents, pointing to a clear media interest in the safety of mine shafts.

(10) Your book’s relation to current events and future trends. I hesitate to mention this one, because it’s actually not the current trends that dictate whether a book pitched or queried now will fly off the shelves after it is published: it’s the events that will be happening THEN.

Current events are inherently tricky, since it takes a long time for a book to move from proposal to bookstand. Ideally, your pitch to an agent should speak to the trends of at least two years from now, when the book will actually be published.

(In response to that loud unspoken “Whaaa?” I just heard out there: after you land an agent, figure one year for you to revise it to your agent’s specifications and for the agent to market it — a conservative estimate, incidentally — and another year between signing the contract and the book’s actually hitting the shelves. If my memoir had been printed according to its original publication timeline, it would have been the fastest agent-signing to bookshelf progression of which anyone I know had ever heard: 16 months, a positively blistering pace.)

If you can make a plausible case for the future importance of your book, do it here. You can also project a current trend forward. Some examples: at its current rate of progress through the courts, Christopher Robin’s habeas corpus case will be heard by the Supreme Court in late 2009 – guaranteeing substantial press coverage for Pooh’s exposé, OUT OF THE TOY CLOSET; if tooth decay continues at its current rate, by 2012, no Americans will have any teeth at all. Thus, it follows that a book on denture care should be in ever-increasing demand.

(11) Particular strengths of the book. You’d be surprised at how well a statement like, “BREATHING THROUGH YOUR KNEES is the first novel in publishing history to take on the heartbreak of kneecap displasia,” can work in a pitch or a query letter. If it’s true, that is.

So what is your book’s distinguishing characteristic? How is it different and better from other offerings currently available within its book category? How is it different and better than the most recent bestseller on the subject?

One caveat: avoid cutting down other books on the market; try to point out how your book is GOOD, not how another book is bad.

Why Publishing is a small world: you can never be absolutely sure that the person to whom you are pitching DIDN’T go to college with the editor of the book on the negative end of the comparison. Or date the author. Or represented the book himself.

I would STRONGLY urge those of you who write literary fiction to spend a few hours brainstorming on this point. How does your book deal with language differently from anything else currently on the market? How does its dialogue reveal character in a new and startling way? Why might a professor choose to teach it in an English literature class?

Again, remember to stick to the FACTS here, not subjective assessment. It’s perfectly legitimate to say that the writing is very literary, but don’t say that the writing is gorgeous.

Even if it undeniably is.

Why not? Well, that’s the kind of assessment that publishing types tend to trust only if it comes from one of three sources: a well-respected contest (in the form of an award), the reviews of previous publications — and the evidence of their own eyes.

Seriously, this is a notorious industry pet peeve: almost universally, agents and editors tend to respond badly when a writer actually SAYS that his book is well-written; they want to make up their minds on that point themselves. It tends to provoke a “Show, don’t tell!” response.

In fact, it’s not at all unusual for agents to tell their screeners to assume that anyone who announces in a query letter that this is the best book in the Western literary canon is a bad writer. Next!

So be careful not to sound as if you are boasting. If you can legitimately say, for instance, that your book features the most sensitive characterization of a dyslexic 2-year-old ever seen in a novel, that will be heard as a statement of fact, not a value judgment.

Stick to what is genuinely one-of-a-kind about your book — and don’t be afraid to draw direct factual comparisons with other books in the category that have sold well recently. For example: while Jennifer Anniston’s current bestseller, EYESHADOW YOUR WAY TO SUCCESS, deals obliquely with the problem of eyelash loss, my book, EYELASH: THE KEY TO A HAPPY, HEALTHY FUTURE, provides much more detailed guidelines on eyelash care.

(12) Research. If you have done significant research or extensive interviews for the book, list it here. This is especially important if you are writing a NF book, as any background that makes you an expert on your topic is a legitimate part of your platform.

Some possible examples: Leonardo DiCaprio has spent the past eighteen years studying the problem of hair mousse failure, rendering him one of the world’s foremost authorities; Bruce Willis interviewed over 600 married women for his book, HOW TO KEEP THE PERFECT MARRIAGE.

(13) Promotion already in place. Yes, the kind of resources commonly associated with having a strong platform — name recognition, your own television show, owning a newspaper chain, and the like — but more modest promotional efforts are worth listing as well.

Having a website already established that lists an author’s bio, a synopsis of the upcoming book, and future speaking engagements carries a disproportionate weight in the publishing industry — because, frankly, the publishing industry as a whole has been a TRIFLE slow to come alive to the promotional possibilities of the Internet, beyond simply throwing up static websites.

So almost any web-based marketing plan you may have is going to come across as impressive. Consider having your nephew (or some similarly computer-savvy person who is fond enough of you to work for pizza) put together a site for you, if you don’t already have one.

(14) What makes your take on the subject matter of your book fresh. Remember a few weeks back, when I was talking about the distinction between a fresh book concept and a weird one? Well, this is the time to bring up what makes your work new, exciting, original. (And if you missed that discussion, you might want to check out the FRESHNESS IN MANUSCRIPTS category at right.)

I like to see EVERY list of selling points include at least one bullet’s worth of material addressing this point, because it’s awfully important. If YOU don’t know what makes your book different and better than what’s already on the shelves, how can you expect an agent or editor to guess?

Again, what we’re looking for here are not merely qualitative assessments (“This is the best book on sailboarding since MOBY DICK!”), but content-filled comparisons (“It’s would be the only book on the market that instructs the reader in the fine art of harpooning from a sailboard.”)

Finished brainstorming your way through all of these points? Terrific. Now go through your list and cull the less impressive points. Ideally, you will want to end up with somewhere between 3 and 10, enough to fit comfortably as bullet points on a double-spaced page.

Then reduce each point to a single sentence. Yes, this is a pain for those of us who spend our lives meticulously crafting beautiful paragraphs, but trust me, when you are consulting a list in a hurry, simpler is better.

When your list is finished, label it MARKETING POINTS, and keep it by your side until your first book signing. Or when you are practicing answering the question, “So, what’s your platform?”

Heck, you might even want to have it handy when you’re giving interviews about your book, because once you’ve come up with a great list of reasons that your book should sell, you’re going to want to bring those reasons up every time you talk about the book, right?

Oh, and keep a copy handy to your writing space. It’s a great pick-me-up for when you start to ask yourself, “Now, why I am I putting in all of this work?”

Yes, generating selling points IS a lot of trouble, but believe me, in retrospect, you will be glad to have a few of these reasons written down before you meet with — or query — the agent of your dreams.

Trust me on this one. And remember me kindly when, down the line, your agent or editor raves about how prepared you were to market your work.

Exhausted? I hope not, because for the next couple of weeks, we’re going to be continuing this series at a pretty blistering pace. Tomorrow, I shall move on to constructing those magic few words that will summarize your book in half a breath’s worth of speech.

Be prepared to get pithy, everybody. In the meantime, keep up the good work!

Posted on - No Comments on Building Block of the Pitch #3, in which we begin to figure out PRECISELY why the world not only wants your book, but needs it

Building Block of the Pitch #3, in which we begin to figure out PRECISELY why the world not only wants your book, but needs it

Welcome back to my series on building the toolkit to construct a stellar pitch — or a brilliant query letter, for that matter. As I may PERHAPS have intimated before, the essential skills a writer uses for creating each are, if not the same, at least closely related. Note that I called them skills, and not talents. Contrary to popular belief, success in marketing one’s work is not entirely reliant upon the quality of the writing; it’s also about professional presentation.

Which is, in fact, learned. As in any other business, there are ropes to learn.

I cannot stress this enough: pitching and querying well require skills that have little to do with talent. No baby, no matter how inherently gifted in finding la mot juste, has ever crawled out of the womb already informed by the celestial talent-handlers how to make her work appealing to the publishing industry, I assure you.

I wish this were a more widely-accepted truth on the conference circuit. Writers so often plunge into pitching or querying with sky-high hopes, only to have them dashed. But an unprofessional pitch or query letter is generally rejected on that basis, not necessarily upon the book concept or the quality of the writing. Until a book has been marketed properly, it’s virtually impossible to glean writing-related feedback from rejections at all.

So, onerous as it is, it truly behooves writers to start to think like marketers, at least for the few weeks immediately prior to attending a literary conference or sending out a flotilla of queries.

Today, I am — surprise, surprise — going to talk about something pitching classes very seldom address, identifying a book’s selling points. Over the next couple of days, we’re going to work on developing a list of selling points for the book to be pitched or queried.

Specifically, I’m going to ask you to prepare a page’s worth of single-sentence summaries of attributes (the book’s or yours personally) that make the book the best thing since the proverbial sliced bread.

And why bullet-pointed, rather than paragraphs? So you can retrieve precisely the piece of information you need at any given moment, without fumbling for it. Even if sweat is pouring down your face into your eyes and your heart is palpitating, you will be able to sound professional.

And that, my friends, is nothing at which to be sneezing.

Why am I encouraging you to do this? Because a really well-prepared list of selling points is like a really, really tiny press agent that can travel everywhere your manuscript goes. And whose book couldn’t benefit from that?

To be clear: this is not something you absolutely NEED to prepare before you pitch or query, but I think it’s a really, really good idea. But unless you happen to be pitching to my agent after having identified yourself as one of my blog’s readers, it’s unlikely to the point of hilarity that an agent is going to look at you expectantly as soon as you walk into the meeting and say, “Well? Where’s your list.

Even if you are not planning to pitch anytime soon, it is still worth constructing your list of selling points. Pulling together such a document forces you to come up with SPECIFIC reasons that an agent or editor should be interested in your book.

Other than, of course, the fact that you wrote it.

I’m only partially kidding about this last point. Nonfiction writers accept it as a matter of course that they are going to need to explain explicitly why the book is marketable and why precisely they are the best people in the known universe to write it — that mysterious entity called platform. These are specific elements in a standard NF book proposal, even.

Yet ask a fiction writer why his book will interest readers, let alone the publishing industry, and 9 times out of 10, he will be insulted.

Why the differential? Well, as I mentioned earlier in this series, a lot of writers, perhaps even the majority, do not seem to give a great deal of thought to why the publishing industry might be excited about THIS book, as opposed to any other.

Interestingly, though, many do seem to have thought long and hard about why the industry might NOT want to pick up a book. As a long-time pitching coach, I cannot even begin to tote up how many pitches I’ve heard that began with a three-minute description of every rejection the book has ever received.

Not only will constructing a list help you avoid this very common pitfall — it will also aid you in steering clear of the sweeping generalizations writers tend to pull out of their back pockets when agents and editors ask follow-up questions.

Did that gigantic gulping sound I just heard ripping across the cosmos emit from you, dear readers? “Follow-up questions?” the timorous quaver. “You mean that in addition to gasping out a pitch, I have to have enough brain power handy to answer FOLLOW-UP QUESTIONS? I always thought that the agent or editor just listened to the pitch, said yes or no, and that was that.”

Um, no — at least, not if the agent or editor likes what s/he heard you say. As in ordinary conversation, follow-up questions after a pitch are a common indicator of the hearer’s interest in what’s being discussed. One very, very common follow-up question, as it happens, is “Okay, why do you think this story will appeal to readers?”

Stop hyperventilating. It’s a perfectly reasonable question.

What most pitchers do when caught off-guard by such a question is EITHER to start making wild assertions like, “This book will appeal to everyone who’s ever had a mother!” or “Every reader of horror will find this a page-turner!” OR to hear the question as a critique of the book they’re pitching. “Oh, I guess you’re right — no one will be interested,” these poor souls mutter, backing away from the bewildered agent.

Neither course will serve you. As I mentioned the other day, agents and editors tend to zone out on inflated claims about a novel’s utility to humanity in general — although if your book actually CAN achieve world peace, by all means mention it — or boasts that it will appeal to every literate person in America (a more common book proposal claim than one might imagine). They also tend, like most people, to equate a writer’s apparent lack of faith in her own work with its not being ready for the slings and arrows of the marketplace.

A writer’s having thought in advance about what REALISTIC claims s/he can legitimately make about why readers might like the book thus enjoys a significant advantage on the pitching floor.

In short, the selling point sheet prevents you from panicking in the moment; think of it as pitch insurance. Even if you draw a blank three sentences into your pitch, all you will have to do is look down, and presto! There is a list of concrete facts about you and your book.

”Yeah, right,” I hear the more cynical out there thinking. “What is this list, a Ginzu knife? Can it rip apart a cardboard box, too, and still remain sharp enough to slice a mushy tomato?”

Doubt if you like, oh scoffers, but his handy little document has more uses than duct tape — which, I’m told, is not particularly good at mending ducts.

How handy, you ask? Well, for starters:

1. You can have it by your side during a pitch, to remind yourself why your book will appeal to its target market. (Hey, even the best of us are prone to last-minute qualms about our own excellence.)

2. You can use it as a guideline for the “Why I am uniquely qualified to write this book” section of your query letter. (If you don’t know why you might want to include this section, please see the HOW TO WRITE A QUERY LETTER category on the list at right before you write your next.)

3. You can add it to a book proposal, to recap its most important elements at a glance. (My memoir agent liked the one I included in my proposal so much that she now has her other clients add them to their packets, too.)

4. You can tuck it into a submission packet, as a door prize for the agency screener charged with the merry task of reading your entire book and figuring it out whether it is marketable.

5. Your agent can have it in her hot little hand when pitching your book on the phone to editors.

6. An editor who wants to acquire your book can use the information on it both to fill out the publishing house’s Title Information Sheet and to present your book’s strengths in editorial meetings.

Okay, let’s assume that I’ve convinced you that pulling together this list is a good idea. (Just ignore the muffled screams in the background. People who can’t wait until the end of a post to register objections deserve to be gagged, don’t you find?) What might you include on it?

Well, for starters, the names of similar books that have sold well (along with some indication of why your book is different, better, and will appeal to the same demographic), your past publications, credentials, trends, statistics, high points in your background — anything that will make it easier to market your book.

Why are you the best person in the universe to tell this story (or to put it another way: what’s your platform?), and why will people want to read it?

Those of you wise to the ways of the industry are probably already thinking: oh, she means the items on my writing résumé. (And for those of you who do not know, a writing résumé is the list of professional credentials — publications, speaking experience, relevant degrees, etc. — that career-minded writers carefully accrue over the years in order to make their work more marketable. For tips on how to build one from scratch, please see the aptly named BUILDING YOUR WRITING RESUME category at right.)

Yes, list these points, by all means, but I would like to see your list be broader still.

Include any fact that will tend to boost confidence in your ability to write and market this book successfully — and that includes references to major bestsellers on similar topics, to show that there is already public interest in your subject matter.

So it’s time for a good, old-fashioned brainstorming session. Think back to your target market (see the posts of the last two days). Why will your book appeal to that market better than other books? Why does the world NEED this book?

Other than, obviously, the great beauty of the writing.

And yes, literary fiction writers, it would be in your best interest to give some thought to this point, too. As I’ve said before and will doubtless say again, even the most abstruse literary fiction is about something other than just the writing.

So why will the subject matter appeal to readers? How large is the book’s target demographic? And if you were the publicity person assigned to promote the book, what would you tell the producer of an NPR show in order to convince him to book the author?

No need to write pages and pages of justification on each point — a single sentence on each will serve you best here. Remember, the function of this list is ease of use, both for you and for those who will deal with your book in future. Keep it brief, but do make sure that you make it clear why each point is important.

Possible bullet points include (and please note, none of my examples are true; I feel a little silly pointing that out, but I don’t want to find these little tidbits being reported as scandalous factoids in the years to come):

(1) Experience that makes you an expert on the subject matter of your book. This is the crux of a NF platform, of course, but it’s worth considering for fiction, too. If you have spent years on activities relating to your topic, that is definitely a selling point.

Some possible examples: Marcello Mastroianni has been a student of Zen Buddhism for thirty-seven years, and brings a wealth of meditative experience to this book; Clark Gable has been Atlanta’s leading florist for fifteen years, and is famous state-wide for his Scarlett O’Hara wedding bouquets; Tammy Faye Baker originally came to public attention by performing in a show featuring sock puppets, so she is well identified in the public mind with puppetry.

(Actually, I think this last one is at least partially true. But I should probably state up front that otherwise, my examples will have no existence outside my pretty little head, and should accordingly remain unquoted forever after.)

(2) Educational credentials. Another favorite from the platform hit parade. Even if your degrees do not relate directly to your topic, any degrees (earned or honorary), certificates, or years of study add to your credibility.

Yes, even if you are a fiction writer: a demonstrated ability to fulfill the requirements of an academic program is, from an agent or editor’s point of view, a pretty clear indicator that you can follow complex sets of directions. (Believe me, the usefulness of a writer’s ability to follow directions well will become abundantly apparent before the ink is dry on the agency contract: deadlines are often too tight for multiple drafts.)

Some possible examples: Audrey Hepburn has a doctorate in particle physics from the University of Bonn, and thus is eminently qualified to write on atomic bombs; Charlton Heston holds an honorary degree in criminology from the University of Texas, in recognition of his important work in furthering gun usage; Jane Russell completed a certificate program in neurosurgery at Bellevue Community College, and thus is well equipped to field questions on the subject.

(3) Honors. If you have been recognized for your work (or volunteer efforts), this is the time to mention it. (Finalist in a major contest, in this or any other year, anybody?)

Some possible examples: Myrna Loy was named Teacher of the Year four years running by the schools of Peoria, Kansas; Keanu Reeves won the Nobel Prize in Chemistry in 1990 for his research on THE MATRIX; Fatty Arbuckle was named Citizen of the Year of Fairbanks, Alaska. As a result, newspapers in Fairbanks are demonstrably eager to run articles on his work.

(4) Your former publications and public speaking experience. Another good one from the standard platform list. If you have any previous publication whatsoever, list it, EVEN IF IT IS OFF-TOPIC. If your last book in another genre sold well, or if you were affiliated somehow with a book that sold well, mention it.

If you have ever done any public speaking, mention it, too: it makes you a better bet for book signings and interviews. If you have done a public reading of your work, definitely mention it, because very few first-time authors have any public reading experience at all.

Some possible examples: Diana Ross writes a regular column on hair care for Sassy magazine; Twiggy has published over 120 articles on a variety of topics, ranging from deforestation to the rise of hemlines; Marcel Marceau has a wealth of public speaking experience. His lecture series, “Speak Up!” has drawn crowds for years on eight continents.

I feel some of you tensing up out there, but never fear: if you have few or no previous publications, awards, writing degrees, etc. to your credit, do not panic, even for an instance. There are plenty of other possible selling points for your book — but of that array, more follows next time.

Keep up the good work!

Posted on - 6 Comments on Building block of the pitch #1: navigating the tricky terrain of book category identification

Building block of the pitch #1: navigating the tricky terrain of book category identification

Yesterday, I warned you that my approach to pitching is a TEENY bit unorthodox. Contrary to the prevailing wisdom, I believe that the definition of pitching successfully is not merely being able to cram an entire 400-page book into three sentences and spit it out coherently.

Call me zany, but it’s true.

Instead, I define pitching success as the ability to speak fluently and persuasively about a book in terms that make an agent or editor likely to say, “Gee, I’d like to read that. Please send me the first 50 pages right away.” I define a pitch’s success by its results, not its conformity to a pre-set model to be used in all instances.

I know: radical.

But thinking of it this way makes it far, far easier to make it through the pitch preparation process, I find: instead of grumblingly adhering to an evidently arbitrary and difficult standard of presentation, you’re gearing up to have all of the marvelously fulfilling conversations of the rest of your life as a professional writer.

Much nicer to wrap your brain around, isn’t it?

Now that you are prepared for my advice to be a bit offbeat, I am not afraid to shock you with my first unorthodox suggestion: DON’T start the pitch-prepping process by sitting down and trying to summarize your book.

Instead, let your first step be figuring out where your book would be placed on the bookshelves of Barnes & Noble, Borders, or a similar chain bookstore.

And no, I don’t mean just in fiction, alphabetically. In a marketing display, what kind of books would be grouped around it? How would it be placed so as to suggest that if the potential buyer liked book X, he would probably be interested in your book as well?

Once you know where the pros would envision your book selling best, you will have both an infinitely easier time pitching AND finding agents to query. Suddenly, those cryptic lists of book types in agents’ guides and opaque conference bio blurbs will spring to life for you.

Unfortunately, the vast majority of aspiring writers do not do their homework in this respect — and believe me, from the pros’ perspective, it shows in their pitches. The industry defines types of books far more specifically than writers tend to do — and no agent represents every kind of book. The sad fact is, the vast majority of aspiring writers out there have only a vague idea of how their books would be marketed to booksellers.

Yet the FIRST question any editor would ask an agent about a book, or a committee would ask an editor, or a book buyer would ask a publishing house’s marketing department is, “What’s the book category?”

To put it as bluntly as possible, the book category is in fact the industry shorthand for where a book should be directed in order to sell, at every level.

Before I launch into how to figure out where your book belongs, let’s take a look at how the average pitcher deals with this primary question, and why the standard response tends not to impress agents and editors very much.

In the first place, writers often mishear the question as, “So, what is your book about?” rather than what it is, a straightforward question about marketing. Thus, they all too often give exactly the same response they would give anybody who asked the more general latter question at a cocktail party:

“Well (gusty sigh), it’s a novel…mostly, it’s women’s fiction, but I guess it’s also suspense, with thriller elements. And the writing is definitely literary.”

I hate to be the one to break it to you, but to an agent or editor, this kind of response sounds EXACTLY like that noise that Charlie Brown’s teachers used to make: Wah wah wah wah waagh…

Remember, agents and editors think about books as products, rather than merely as works of art or expressions of the inner workings of the writers’ souls. And as products, agents need to sell books to editors, and editors to editorial committees, and marketing departments to distributors, and distributors to bookstores, and bookstores to readers.

And I assure you, a vaguely-defined book is much harder to drag through that process.

So it’s an excellent idea to tell them up front — as in both your pitch and the first few lines of your query letter — what kind of book it is. But in order to make sense to people in the industry, you need to speak their language: pick one of their recognized categories.

In other words, don’t just guess, don’t lump a couple of categories together into a Frankenstein’s monster of a hyphenate, and don’t just make up a category.

How do you know where to start? Take a gander at the back jacket of most hardcover books: you will find, usually in either the upper left corner or just above the barcode, a one- or two-word description. That is the book category.

Now, think about your book. Can you come up with, say, 3-5 titles that are similar to it in subject matter, tone, approach, voice, etc., that have come out in North America within the last five years? Not similar in ALL respects, necessarily — just one or two may be enough.

If you can’t come up with any that are remotely similar, I suspect that you’re not overly familiar with the current book market — a serious liability for anyone hoping to pitch or query a book to someone who makes a living following such trends. If all else fails, start feeding relevant search terms into Amazon and see what comes up.

Once you have your list, go to a bookstore (either physically or online) and see where those books are housed. That is, most likely, where your book would be categorized, too.

You can also go through the generally accepted categories and see what intuitively seems like the best fit. Here is the standard list for fiction:

Fiction (a.k.a. Mainstream Fiction), Literary Fiction, Historical Fiction, Futuristic Fiction (that is not SF. The usual example is THE HANDMAID’S TALE.), Adventure Fiction, Sports Fiction, Contemporary Fiction; Women’s Fiction, Contemporary Women’s Fiction, Chick Lit, Lady Lit, Lad Lit; Romance, Category Romance, Contemporary Romance, Historical Romance (designate period), Paranormal Romance, Romantica, Erotica, Inspirational Romance, Multicultural Romance, Time Travel Romance; Science Fiction, SF Action/Adventure, Speculative SF, Futuristic SF, Alternate History, Cyberpunk; Fantasy, Dark Fantasy, Comic Fantasy, Epic Fantasy; Horror, Paranormal, Vampire Fiction; Thriller, Spy Thriller, Suspense, Romantic Suspense; Mystery, Police Procedural Mystery, Legal Mystery, Professional Mystery, P.I. Mystery, Psychological Mystery, Forensic Mystery, Historical Mystery, Hardboiled Mystery, Cozy Mystery, Cops & Killers Mystery, Serial Killer Mystery, British Mystery, Noir, Caper; Western; Action/Adventure; Comics; Graphic Novel; Short Stories; Poetry; Young Adult, Picture Book, Children’s, Middle Readers.

Pick one for your novel.

Specifically, pick the one that comes CLOSEST to where you envision the book being shelved in a big bookstore. (Since I’ve written about this topic quite frequently and I’m trying to get us through the pitching basics fairly quickly, for more specific tips on how to do this, please see the BOOK CATEGORIES heading on the list at right.)

But whatever you do, NEVER tell anyone in the industry that you have a “fiction novel” – this is a very, very common pet peeve amongst agents and editors. By definition, a novel IS fiction, always, just as a memoir is always nonfiction.

Technically, anyway. Don’t even get me started on how many memoirists have found their books under just-the-facts scrutiny over the last couple of years. But speaking of which, here are the main NF categories:

Entertaining, Holidays, House & Home, Parenting & Families, How-To, Self-Help, Pop Psychology, Pop Culture, Cookbook, Narrative Cookbook, Food & Wine, Lifestyle, Medical, Alternative Medicine, Health, Fitness, Sports, Psychology, Professional, Engineering, Technical, Computers, Internet, Automotive, Finance, Investing, Business, Careers, Memoir, Autobiography, Biography, Narrative Nonfiction, Historical Nonfiction, True Crime, Law, Philosophy, Religion, Spirituality, Travel, Travel Memoir, Outdoors & Nature, Essays, Writing, Criticism, Arts, Photography, Coffee Table, Gift, Education, Academic, Textbook, Reference, Current Events, Politics/Government, Women’s Studies, Gay & Lesbian (a.k.a. GLBT).

Actually, there are a few more, but these are the main ones. For more detailed analysis, again, please see the BOOK CATEGORIES heading on the list at right. Also, the major genre’s writers’ associations tend to provide precise definitions of each subgenre on their websites.

I’m sensing some disgruntlement out there. “But Anne,” I hear some confused would-be pitchers and queriers cry, “I occasionally see other categories listed on book jackets. Therefore, you must be wrong about agents and editors expecting to us to label our books.”

Oh, that old saw. Naturally, there are new categories popping up all the time, a side effect of the expansive creative impulse of the human mind.

That doesn’t mean, however, that you should make one up. All one has to do is check out any of the standard agency guides to see why: when asked what kinds of books they represent, agents don’t make up terms that are only meaningful to themselves and their closest friends; the vast majority of the time, they use the standard category designations.

Generally speaking, it’s safer to pick one of the standards rather than to insist upon a category that has only been introduced recently: if it’s too new, the agent or editor to whom you are pitching may not yet be aware of it yet.

Hey, it happens.

Believe me, if you are off just a little, an agent who is intrigued by your work will nudge you in the right direction, rather than writing you off because you picked the wrong sub-category. In fact, it’s not at all uncommon for an agent to sign a writer and then say, “You know, Ghislaine, I think your book would sell better as women’s fiction than mainstream fiction. Let’s market it as that.”

And if Ghislaine is a savvy writer, she won’t immediately snap back, “Why is it women’s fiction rather than mainstream — because the author possesses ovaries?” (Not all that an uncommon an underlying reason for the choice, actually; some of my work has been categorized that way on apparently no other pretext.) Instead, market-ready writer that she is, she will respond, “If you think it’s a better idea, William. But do you mind explaining the logic to me, so I may consider it when I’m writing my next novel?”

THAT, my friends, is language the entire industry understands. This is a business where finesse definitely counts.

When in doubt, pick the more general category. Or at any rate, the more marketable one. It increases your chances of your work sounding to an agent like something that will sell.

Just in case any of you out there sporting ovaries are assuming that women’s fiction label is automatically perjorative: women’s fiction is far and away the best-selling fiction category. It’s something of a misnomer, because the vast majority of fiction buyers in North America are women.

Hey, I don’t make up the lingua franca; I just speak it. For more on the ins and outs of defining women’s fiction (particularly when a book occupies the rather broad territory where women’s, literary, and mainstream overlap), please see the three posts beginning here.

If you truly get stuck, here is a sneaky trick: go to a well-stocked bookstore and track down a friendly-looking clerk. Describe your book to her in very general terms, and ask her to direct you to the part of the store where you might find something similar.

Then start pulling books off the shelf and examining their back covers for categories.

Hint: don’t be too specific in your description to the clerk — and whatever you do, don’t mention that you wrote the book you are describing. “My favorite book is a suspenseful romantic comedy about murderous contraltos set in the Middle Ages — would you have anything close to that?” tends to yield better results than, “I’m looking for a book about an opera diva who lives in 9th-century Milan, has scores of amorous misadventures, and strangles her conductor/lover. Where would I find that in your store?” The latter is more likely to turn up a puzzled shrug than useful directions.

Repeat in as many bookstores as necessary to start seeing a pattern in where you’re being advised to look. That location is where your book is most likely to be shelved.

Yes, this process can be a pain, but stating your category up front will simply make you come across as more professional, because it’s the way that agents and editors talk about books. Agencies do not impose this requirement in order to torment writers, you know; the category you pick will determine to a very great extent whether any given agent or editor will be even remotely interested in your work.

Because yes, Virginia, there are professionals who will simply not read a query or listen to a pitch unless it is for a book in one of their pre-chosen categories.

Agents and editors LIKE making snap judgments, you see. It saves them time. Sorry to be the one to break it to you.

To put a more positive spin on the phenomenon, think of it this way: if you tell an agent immediately what kind of book you are pitching, the busy little squirrels in her brain can start those wheels spinning toute suite, so she can instantly start thinking of editors to whom to sell your book.

Since that is precisely what you want them to be doing, what are you complaining about?

If you’re still a bit confused and want more help fine-tuning your selection, again, I would recommend taking a gander at the posts under the BOOK CATEGORIES heading at right. In the past, I have spent more time on this particular point; I could easily spend a week on this point alone. But as I mentioned above, I honestly am trying to move us through this as quickly as possible.

Whoa, I didn’t even have time to move my hand to the return key before I felt a mighty gust of cries of WAIT! coming from out there. “But Anne,” breathless voices cry, “I honestly don’t know how to categorize my novel. Is it literary, mainstream, or just plain fiction — and will agents hurt me if I guess wrong?”

This is an excellent question — one that I covered at some length in several posts last summer; I would encourage you to go back over this post, this one, and this. You might also try asking yourself few questions about your book:

(1) Does your book assume a college-educated readership? Does it try experiments with structure and language? Is character development more important to the reading experience than plot? If you answered yes to at least two of these, literary fiction would probably be the safest choice.

(2) Is your book aimed at a general adult audience, or is more heavily weighted toward a female readership? (Okay, so this is kind of a trick question, since women buy over 80% of the fiction sold in the US (and almost all of the literary fiction, but bear with me here.) If it is genuinely aimed at a general market, mainstream fiction would be a good choice.

(3) Does your book have a filmic, easily-summarized plot? Are the style and storytelling technique similar to a bestselling author’s? If so, it might be commercial.

(4) Is your protagonist relatively young — and have sex with more than one partner/do drugs/have a drinking problem? Does the plot deal with adult-themed issues that probably wouldn’t make it onto network television in the dinner hour? If so, it might be adult fiction.

(5) Are all of the criteria in #4 true, but the protagonist is female, under 35, and doesn’t pursue significant interests in the book OTHER than having sex with more than one partner/doing drugs/having a drinking problem? Does her interest in shoes and handbags border on the pathological? If so, you might want to consider the chick lit category.

(6) Are you querying an agent who likes to make this call himself? In that case, you might be best off simply labeling it fiction — but you’re unlikely to know that unless you’ve spoken to the agent personally. If this is the case, you should pick the closest label, then nod smilingly when the agent to whom you are pitching says you are mistaken.

Hey, it’s how those of us already signed with agents do it. I even know a quite prominent author who claims that she doesn’t know whether any particular piece is women’s fiction or memoir until her agent has sold it as one or the other.

All that being said, try not to get too discouraged if your book’s category does not immediately pop to mind. Often, it is genuinely a hard call. Just do your best.

Okay, I admit it: that was a MASSIVE amount of information to cover in a single post — but look at it this way: the more quickly we can race through this, the sooner we can get back to craft!

The next pitch building block follows tomorrow. In the meantime, keep up the good work!

PS: I understand that some readers may feel that it is too time-consuming to go through my fairly massive archives, but please do check that I haven’t already written a post on a subject before asking me to write a fresh one. I’ve taken care to address many of the most common questions directly in the category list on the right-hand side of this page, just underneath the blogroll. I have also provided a site search engine in the upper-right corner; please use them.

And please, archive searchers, resist the temptation to blame the site for providing too much information gratis to aspiring writers — a sentiment that, perversely enough, commenters seldom expressed until my bout of mono earlier this year. After three full years of my intensive work here, it’s a trifle unreasonable to expect NOT to have to search for the particular topic any individual out there happens to want. It’s the nature of a blog to be cumulative, after all.

Posted on - 15 Comments on The times they are a-changin’ — but it’s hard to tell whether it’s for better or worse

The times they are a-changin’ — but it’s hard to tell whether it’s for better or worse

I have to confess, I’m a trifle perplexed today, campers. Should I feel hopeful about the present, near future, and life to come for aspiring writers, or shouldn’t I? Is despair appropriate, or rejoicing?

Take, for instance, the mixed news coming out of this year’s BookExpo America. the major publishers seem wary of how the combination of a slow economy and interest in the presidential election will affect what readers will be willing to buy this fall, judging by their offerings; opinions vary about what the Kindle and similar devices will mean for the future of the paper-and-ink book market; this was the first year in a long time when more independent bookstores opened in the US than closed.

Should the average writer be psyched or bummed in the face of such tidings? Try as I might, I can’t quite decide.

A little closer to home, while I was perusing the finalist list for the Contest-That-Shall-Not-Be-Named, I was delighted to see frequent commenter Auburn McCanta in the poetry category (congratulations, Auburn!), as well as a few other names not entirely unknown on this website (who should e-mail me to give me permission to gloat about them, by the way).

But then I was startled to notice that the top-named finalist in the screenwriting category has had books on the New York Times bestseller list. Recently.

Hey, I’m just quoting from his website. If it and the Organization-That-Shall-Not-Be-Named’s conference promotional materials are to be believed, he’s also going to be Thursday night’s featured speaker at that very conference.

Merest coincidence? Eyebrow-raising conflict of interest for the organization? Or clever self-promotional move by a well-established author? Again, I’m not sure I can make up my mind.

To be fair, there’s no longer anything in the contest’s rules that precludes established writers from entering (as I seem to recall that there was in 2004, when I won the NF book category); it’s just traditionally been considered, well, not entirely cricket for someone making a living at it to enter an amateur contest. In theory, at least, it’s not really starting with a level playing field, is it?

At least, if the author in question is well-respected in his genre. Heck, if he had a truly unique narrative voice, it might even be impossible to maintain the anonymity that’s so vital to the credibility of a respectable literary contest.

I can only assume that the organization in question considered that possibility, though, long before it announced its finalists for this year. Given the rumors that published writers turned up in surprisingly heavy numbers on the finalist lists in other categories as well (please see the comments on Monday’s post), I’m inclined to believe that there’s been a carefully-considered rule change of which I was not aware prior to this year’s entry deadline. (Was anybody else?)

But, naturally, not having been privy to the decision-making process, I can’t really say. How can one differentiate firmly between, say, publicizing a policy change and merely letting one’s friends know about it?

In recent years, the advantages to aspiring writers of books engaging in the kind of verbal pitching that has long been the norm in the screenwriting industry have been much touted by writers’ conference organizers, and for some good reasons: by pitching to an agent or editor at a conference, a writer may be invited to submit material directly, effectively skipping the annoying and often protracted querying process.

Which is, of course, a mighty fine thing for those who can pull it off.

It has some under-advertised drawbacks, however, chief among which is the assumption that a verbal pitch is necessarily reflective of the quality of the book it describes, which is certainly not always the case. The in-person pitch also most assuredly places the shy at a serious competitive disadvantage — and every year, countless conference-goers are petrified into a state of horrified inertia by the prospect of producing a three-line pitch that effectively conveys all of the complexity of a 400-page book.

I ask you: does this expectation represent an improvement in the lives of aspiring writers, or an unreasonable additional stress?

Don’t look at me to solve that knotty dilemma — I asked you first, after all. But I will say that in my experience, the three-line pitch conference organizers are so apt to tell prospective pitchers is the ONLY possibility often isn’t what agents and editors expect to hear.

At least, not the ones who represent books for a living.

Script agents, well, that’s another story; screenplays are not my area of expertise, so please do not look to me for advice on the subject. Perhaps someone could ask the NYT bestselling author his opinion; it seems to be well-informed.

Fair warning: what you’re going to be seeing me spell out over the next couple of weeks is MY opinion about what does and doesn’t work in various types of conference pitch. Please don’t bother to inform me that others are equally vehement that the pros will stop listening after three sentences; that simply hasn’t been my experience as a successful conference pitcher, nor the experience of any other successful conference pitcher I know, or anyone who has ever taken one of my pitching classes and reported back to me…

You get the picture.

But that’s not an immense surprise, right? As those of you who have been reading my blog for a while have no doubt already figured out, my take on the publishing industry does not always conform to the prevailing wisdom. (I know: GASP! Alert the media!)

The problem with the prevailing wisdom, as I see it, is that it is so often out of date: what was necessary to land an agent 20 years ago is most emphatically not the same as what is necessary today, or what will be necessary 5 years from now. And it is now every bit as hard to land an agent as it used to be to land a book contract.

Heck, it’s significantly more difficult than it was when I signed with my current agency — and honeys, I’m not that old.

My point is, the industry changes all the time, and very quickly — and it’s not always clear immediately whether each individual change is helpful or hurtful to the aspiring writer’s chances.

If you doubt this, chew on this: when I signed the contract for my memoir, A FAMILY DARKLY: LOVE, LOSS, AND THE FINAL PASSIONS OF PHILIP K. DICK, in March of 2005, it naturally contained the standard contractual provisions about truthfulness; the contract specified that my publisher believed that I believed that I was telling the truth in my book. (Which I am, in case you were wondering.)

Yet if I signed a standard NF contract for the same book today, it would almost certainly contain some provision requiring me as the author to obtain signed releases from everyone mentioned in the book.

What happened in that intervening 3+ years to alter the standard memoir contract’s provisions, you ask? A MILLION LITTLE PIECES, that’s what.

The very tangible result: industry rumor has it that a couple of years back, a major publishing house required a writer who spent a significant amount of time living with cloistered nuns to obtained signed releases from each and every one of the wimpled ones, swearing that they would not sue the publisher over the book.

Yes, you read that right. Correct me if I am wrong, but don’t nuns generally take vows of poverty? And doesn’t cloistered mean, you know, not wandering up and down the aisles at Barnes & Noble, checking out your own publicity?

Yet such is the prevailing level of concern that the publishing house was legitimately concerned that suddenly the little sisters of St. Francis of Assisi would metamorphose into a gaggle of money-hungry, lawyer-blandishing harpies. I ask you: good for writers, or not?

Perhaps this will help you decide: since the MILLION LITTLE PIECES incident, writers have been hearing at conferences, “Oh, it’s impossible to sell memoir right now.” Which is odd, because the trade papers seem to show that plenty of houses are in fact still buying memoirs aplenty.

So you’ll pardon me, I hope, for saying that it always pays to look over the standard truisms very carefully, both to see if they still apply and to see if they’re, you know, TRUE. Many, I am sad to report, are neither.

You can tell I am gearing up to saying something subversive, can’t you?

Yes, I am: I would specifically advise AGAINST walking into a meeting with an agent or editor and giving the kind of 3-sentence pitch that you will usually see recommended in writers’ publications — and practically mandated in the average conference brochure.

Or, to put it another way: I think it is a common mistake to assume that the structure that works for pitching a screenplay can be adapted without modification to books. Because, you see, the screenplay pitch is intended merely to establish the premise — and there’s quite a bit more that any agent or editor is going to need to know about a book before saying yea or nay.

“Wait just a second, Anne!” I hear some of you shouting. “I have a conference brochure right here, and it tells me I MUST limit myself to a 3-sentence pitch!”

Well pointed out, imaginary shouters — this is quite standard boilerplate advice. But think about it: the average conference appointment with an agent is 10-15 minutes long, and if you are like most writers, you will probably be very nervous.

So I have one question to ask you: do you really want to have only a minute’s worth of material prepared, so you have to wing it if the agent of your dreams wants to hear more?

Because, trust me, he IS likely to ask. I’ve heard many, many agents and editors complain that writers pitching at conferences either talk non-stop for ten minutes (not effective) or stop talking after one (ditto).

“Why aren’t they using the time I’m giving them?” they wonder in the bar. (It’s an inviolable rule of writers’ conferences that there is always a bar within staggering distance. That’s where the pros congregate to bemoan their respective fates.) “Half the time, they just dry up. Aren’t they interested in their own books?”

Oh, the 3-sentence pitch definitely has its utility: it is helpful to have one ready for when you buttonhole an agent in an elevator, when you might genuinely have only a minute and a half to make your point.

That’s why it’s called an elevator speech, in case you were wondering; it’s short enough to deliver between floors without pushing the alarm button to stop the trip.

It’s also very useful in preparing your query letter, where you can use it as the paragraph that describes the book. Once you have a really effective marketing paragraph written, you can use it many contexts. So I will definitely be walking you through how to construct one.

However, an elevator speech should not be confused with a full-blown book pitch.

To do so, I think, implies a literalism that cannot conceive that a similar process called by the same name but conducted in two completely unrelated industries might not be identical. It’s akin to assuming that because both Microsoft and Random House are concerned with word count, they must be estimating it precisely the same way — because it’s just not possible for a single term to mean more than one thing to different groups of people, right?

News flash to the super-literal: the noun bat refers to both a critter that flies and a piece of wood used to hit a ball. Learn to live with it. (And if you don’t know how literary types estimate word count — which is not usually how the fine folks at Microsoft do — please see the WORD COUNT category at right.)

In purely strategic terms, there’s another reason not to use the same pitch format as everybody else at a conference: now that the three-line pitch is so pervasive, pitch fatigue sets in even more quickly. Not forcing an agent or editor to pull your plot out of you via a series of questions may well be received as a pleasant change.

Pitch fatigue, in case you’ve never heard of it, is the industry term for when a person’s heard so many pitches in a row that they all start to blend together in the mind. It’s surprisingly tiring to listen to pitches; there’s so much emotion floating in the air, and it’s so vital to pay attention to every last detail. Even with the best intentions, after the third pitch in any given genre in any given day, the stories start to sound alike.

Even stories that are nothing alike can begin to sound alike.

I can tell you from experience that pitch fatigue can set in pretty quickly. Two years ago, at the Conference That Dares Not Speak Its Name, a group of intrepid writers, including yours truly, set up the Pitch Practicing Palace, collectively hearing over 325 individual pitches over the course of three very long days. (Good for aspiring writers or not? Opinions differ.)

Now, all of us on the PPP staff are both writers and chronic readers, so our sympathies, it is safe to say, were pretty much always on the writer’s side of the pitching desk. And we heard quite a number of truly exceptional pitches. But by the end of the first day, all of us were starting to murmur variations on, “You know, if I had to do this every day, I might start to think the rejection pile was my friend.”

Part of the problem is environmental, of course. Agents and editors at conferences are generally expected to listen patiently while sitting under flickering fluorescent lights in uncomfortable chairs, being rapidly dehydrated by punishing convention center air conditioning. You can hardly blame them for zoning out from time to time, under the circumstances.

I know: poor, poor babies, forced to endure precisely the same ambient conditions as every writer at the conference, without the added stress of trying to make their life-long dreams come true. But I’m not mentioning this so you will pity their lot in life; I’m bringing it up so you may have a clearer picture of what you will be facing.

Gather up all of those environmental factors I described above into a neat mental picture, please. Pretend you are an agent who has been listening to pitches for the past four hours.

Got it? Good.

Now ask yourself: which is more likely to snap you out of your stupor, a three-sentence pitch, which forces you to make the effort of drawing more details about the book out of a pitcher who has been told to shut up after conveying a single breath’s worth of information? Or a slightly longer pitch that explains to you not only what the book is about, but who is going to buy it and why?

Or, to consider the other common advice about structuring pitches, would you be more likely to pay attention to a pitch that is rife with generalities, glossing lightly over themes that are common to many books? Or to a pitch stuffed full of briefly-described scenes, embellished attractively with a few well-chosen significant details?

Exactly. You don’t want to hand them the same vanilla ice cream cone that everyone else has been offering them all day; you want to hand them the deluxe waffle cone stuffed with lemon-thyme sorbet and chocolate mousse.

And that, dear friends, is why I’m spending the days to come talking about how to market your work in ways that make sense to the industry, rather than just telling you to cram years of your hopes and dreams into three overstuffed sentences as…well, as others do.

By the time we reach the end of this series, my hope is that you will not only be able to give a successful pitch AND elevator speech — I would like for you to be prepared to speak fluently about your work anytime, anywhere, to anybody, no matter how influential.

Even to a New York Times bestselling writer, should you happen to bump into one.

In short, my goal here is to help you sound like a professional, market-savvy writer, rather than the nervous wreck most of us are walking into pitch meetings. To achieve that, a writer needs to learn to describe a book in language the industry understands.

The first building block of fluency follows tomorrow. I know you’re up for it.

Truth compels me to say, though, that not everyone out there agrees that my take on this process is unequivocally good for aspiring writers — including, let’s face it, some of the folks to whom I have referred above. But then, we also have a long-standing, fundamental disagreement about whether the primary purpose of a writers’ organization — or literary contest, for that matter — is to help the struggling writers out there or those already established promote their work more effectively.

Try as I might to keep my opinion to myself, hints do seem to pop out from time to time. I encourage you to make up your own minds, my friends — and to keep up the good work!

Posted on - 1 Comment on I have to pitch to WHOM?

I have to pitch to WHOM?

On Friday, I raised the specter of the mismatched pitch meeting, the kind where a writer finds are pitching a romantic comedy to an agent who concentrates exclusively upon horror, or trying to convince an editor up to his eyeballs in fiction to give a memoir a chance. Writers seldom talk about this problem amongst themselves, even at conferences, but it happens all the time — especially when writers rely blindly upon conference schedulers to hook them up with the perfect agent for their work.

As I have suggested in my last couple of posts, this level of trust may not pay off for the writer. Specifically, it may result in an agent’s stopping a pitcher half a sentence in with one of the hardest-to-hear sentences in the English language: “Oh, I’m sorry — I don’t represent that kind of book.”

I can feel some of you rolling your eyes already. “Oh, great, Anne,” some of you are sniffing, “go ahead and leap to the worst-case scenario. Way to scare me out of wanting to pitch at all.”

Sniff away, oh cynics, but actually, I have some really, really good reasons for bringing this up now, rather than after I go over the nuts and bolts of pitching: not just because I didn’t want you to be waking up in the dead of night, hyperventilating over the prospect of a mismatched meeting (which, as I said, does happen to writers all the time), but so you may be prepared if it does happen.

Let me put it this way: would you rather learn how to perform the Heimlich maneuver BEFORE the person next to you at the rubber chicken banquet, or during?

Some mismatches are unavoidable, after all — and much of the time, they are the result of simple bad luck. Agents get the flu and cancel their appearances at the last minute, for instance. Or get embroiled in the details a client’s deal, so the agency sends an alternate representative.

Who, being a different individual — chant it with me now, long-time readers — will inevitably have different literary tastes than the first.

Also, at the risk of pointing out that the emperor’s garments are a tad scanty as he dodges behind that great big elephant in the room, agents and editors’ preferences sometimes switch rather abruptly and without a whole lot of publicity. So do market trends.

It is not at all uncommon, for instance, for an agent whose sister has just had a baby suddenly to be interested in parenting books. Or for an editor who has just been mugged to stop wanting to read true crime.

What does this mean, in practical terms? Often, that the person whose conference brochure blurb burbled excitedly about chick lit will shock half a conference crowd by announcing that she’s no longer accepting chick lit submissions.

That sound you heard was all of the writers who signed up for a session with her SPECIFICALLY because of her stated interests keeling over in a dead collective faint.

In short, sometimes, despite your best efforts, you may end up pitching to someone who is categorically disinclined to listen — which more or less guarantees rejection, no matter how great the book concept or writing may be.

Isn’t it better that you hear it from me now, rather than having it come as a stunning mid-conference surprise? Most writers, not having anticipated this particular possibility, will either:

a) freeze, unsure what to do, and end up pitching to the now-inappropriate agent or editor anyway,

b) assume that it’s a waste of time to pitch to that agent or editor, and just not show up for the scheduled appointment, or

c) assume that the agent or editor is lying about not being open to certain types of book and pitch it anyway — because if it were a really great book, he would cast ten years of marketing experience aside and grab it on the spot, right?

Wrong. Agents represent what they represent; a rejection based on book category has nothing whatsoever to do with the quality of the book, or even of the pitch. It’s no reflection upon you or your writing. It can’t be, logically: by definition, a pitch-hearer is judging a verbal presentation, not words on a page.

So what should you do if you end up in an inappropriate meeting?

Other than, of course, taking on the quixotic task of trying to convince an industry professional to change utterly how s/he has decided to do business — which is, incidentally, to what pitching to an agent who doesn’t represent your kind of book amounts. Yet conference after conference, year after year, writers will bullheadedly insist upon acting as though every agent represents every conceivable type of book — and responding to the practically inevitable rejection by concluding that their books simply aren’t of interest to the publishing industry.

That’s poppycock, of course: the only rejection that means anything at all about your book’s marketability is one that comes from someone who specializes in your chosen book category.

But you already know that you’re looking for Ms. or Mr. Right Agent. Let’s get back to the practical issue of what you should do if you end up with Mr. or Ms. Wrong.

You could, of course, just thank the agent and walk away immediately. This is, in fact, what most agents in this situation are hoping you will do (more on that below), but better than that, it preserves your dignity far better than the usual writer’s reaction, to argue about whether the book would be a good fit for the agency. (Which never, ever works, in case you were wondering.)

However, you’ve got time booked with a seasoned industry professional — why not use it productively? Why not ask some questions?

Hear me out. Remember that you are at the conference not merely to make contacts with people in the industry, but to learn how to market your work better. Yes, you will be disappointed, but I can absolutely guarantee that an hour after the meeting, you will be significantly happier if you didn’t just sit there, feeling miserable and helpless.

What kind of questions, you ask? Well, for starters, how about, “If you were in my shoes, which agent here at the conference would YOU try to buttonhole for an informal pitch?”

Or, “Does anyone at your agency handle this kind of work? May I say in my query letter that you suggested I contact this person?”

Or, even more broadly: “I understand that this isn’t your area per se, but who do you think are the top five agents who DO handle this sort of book?”

Usually, they’re only too happy to help; don’t forget, this is an awkward moment for them, too. Only sadists LIKE seeing that crushed look in a writer’s eyes.

Seriously, it’s true. Mentally, I promise you, that agent will be cursing the evil fate that decreed that the two of have to spend ten or fifteen interminable minutes together; he doesn’t want to face recriminations, either from disappointed aspiring writers or from his boss if he comes back with work that he is not technically supposed to have picked up. (Editors at major publishing houses, anyone?) So many will become very frosty, in the hope you will walk away and end this awful uncomfortable silence.

If you can pull yourself together enough to move on to topics that you’re both comfortable discussing, trust me, the agent will appreciate it. Not enough to pick up your book, but still, enough to think of you kindly in future.

Don’t underestimate how helpful that may be down the line: both agents and editors move around a LOT. Just because the guy in front of you isn’t interested in your current project doesn’t necessarily mean that he won’t be interested in your next, right?

Approaching the disappointment as a learning experience can make the difference between your stalking out of your meeting, biting back the tears, and walking out feeling confident that your next pitch will go better.

Besides, agents are often flattered by being asked their opinions, I find. There’s such a thing as human nature: few people are insulted by being admired for their expertise.

So it’s worth your while prepping a few questions in advance, as insurance. If the agent or editor seems approachable, you might even want to ask, after the other questions, “Look, I know it isn’t your area, but you must hear thousands of pitches a year. Would you mind listening to mine and giving me some constructive criticism?”

Remember, though, that when you ask for advice, you are requesting a FAVOR. Be accordingly polite — and grateful.

Particularly the latter. As someone who both teaches classes and goes to a lot of writing conferences, I both see and have first-hand experience with the VERY common ilk of writer who, having found a knowledgeable person in the industry gracious enough to answer questions, quickly becomes super-demanding. Literally every agent and editor I have ever met has a horror story about that writer at a conference who just wouldn’t go away.

A word to the wise: remember, stalking is illegal, and no amount of friendly helpfulness means that a “I’m sorry, but I don’t represent that kind of book,” into a “In your case, I’ll be delighted to make an exception.”

I’m going to be writing at some length later in this series about navigating the rather tricky etiquette of the pitching situation, but for starters, here’s a great rule of thumb: let the other party set the level of intimacy.

And regardless of their level of interest, try to make it a nice conversation, rather than a confrontation or a referendum on your prospects as a writer — an excellent plan regardless of whether your assigned pitch meeting is a good fit or not, actually.

Here again, background research helps: knowing something about the agent or editor will not only minimize the probability of ending up in an inappropriate pitch meeting, but will also enable you to ask intelligent questions about how he handles his clients’ work.

For instance, in the past, most fiction was published first in hardcover; until fairly recently, newspapers refused to review softcover fiction. However, increasingly, publishing houses are releasing new fiction in trade paper, a higher-quality printing than standard paperback, so the price to consumers (and the printing costs) may be significantly lower.

Why should you care? Well, traditionally, authors receive different percentages of the cover price, based upon printing format. Trade paper pays less than hardback.

So if you were speaking with an agent who had a lot of clients who were publishing in trade paper, you might want to ask, “So, I notice that several of your clients published their first novels in trade paper. Is that your general preference? What do you see as the major advantages and disadvantages to going this route?”

Knowing something about the books an agent has sold will also demonstrate that, unlike 99.9% of the aspiring writers he will see this season, you view him as an individual, an interesting person, rather than a career-making machine with legs. This can be a serious advantage.

Why? Well, think about it: if the agent signs you, the two of you are going to be having a whole lot of interaction over a number of years. Would you prefer his first impression of you to be that you were a nice, considerate person — or a jerk who happened to be talented?

I heard all of you who just thought, “I don’t care, as long as he signs me.” Go stand in the corner until your attitude problem improves; impolite writers make all of us look bad.

Being conversant with the books they have handled is flattering: we all like to be recognized for our achievements, after all. Agents and editors tend to be genuinely proud of the books they handle; remember, the vast majority of ANY agent’s workday is taken up with her existing clients, not ones she is thinking about perhaps picking up.

And let’s face it: if you’ve paid hundreds of dollars to attend a literary conference (and possibly travel expenses on top of that), it doesn’t make sense to limit your pitching to a single, pre-scheduled pitching appointment. It’s in your best interest to find out in advance who ALL of the agents and editors who deal with your type of book are, so you may buttonhole them in the hallways and pitch.

Don’t worry; I shall be giving you some tips on how to do that without coming across like a stalker. (Which, again, is ILLEGAL, no matter how badly you want a particular agent to hear about your book.)

Boning up on the facts can also help you calm down before giving your pitch. Instead beginning with a nervous “Hi,” followed by an immediate launch into your pitch, wouldn’t it be great if you could stroll in and break the tension with something along the lines of, “Hello. You represent Lynne Rosetto Casper, don’t you? I just loved her last cookbook.”

Trust me, she will be pleased to meet someone who has contributed to her retirement fund by buying one of her clients’ books, even if that someone happens to want to pitch her a kind of manuscript she doesn’t represent.

One caveat: if you plan to make mention of a particular book, do come prepared to talk about it for a couple of minutes. Don’t make the common mistake of praising a book you haven’t read. And don’t lie about liking a book that you hated, of course.

Pitch specifics follow in the days and weeks to come. In the meantime, keep up the good work!

Posted on - 3 Comments on A rose is a rose is a rose…but that doesn’t mean that they’re aren’t at least three ways to pitch it

A rose is a rose is a rose…but that doesn’t mean that they’re aren’t at least three ways to pitch it

It’s that charming-but-disorienting season again, campers: time for so many of us set our manuscripts aside in favor of such light-hearted feats as walking into a room with 150 strangers in it and striking up meaningful conversations, sitting through six hours of craft classes a day, and trying to compress a 400-page book into a 2-minute speech.

I refer, of course, to writers’ conference season, when hope flies skyward on the slightest provocation — followed closely by writers’ blood pressure.

Ah, we writers walk into conferences with such high expectations and nervous stomachs, don’t we? The average conference-goer’s wish list carries some fairly hefty items: to meet the agent of his dreams, who will fall flat on the floor with astonishment at his pitch and sign him on the spot; for an editor at a major publishing house to be so wowed that she snaps up the book practically before the writer finishes speaking, and to be whisked off to New York immediately for literary cocktail parties and glowing adulation. Can the New York Times’ bestseller list and Oprah’s book club be far behind?

It’s a lovely dream, certainly, but this is not what actually happens.

I’m absolutely serious about this. In actuality, no credible agent will sign a writer before having read the book in question; all of the major U.S. publishing houses have strict policies against acquiring books from unrepresented writers, and even agented works often circulate for months or more before they are picked up by publishers. Furthermore, there is generally at least a year-long lapse between the signing of a book contract and when that book appears in bookstores.

Translation: even for writers who actually ARE pitching the next DA VINCI CODE, the process takes a heck of a lot longer than the average conference-goer expects.

Even authors of brilliant, super-marketable books do not typically experience the conference fantasy treatment. At most, a great book well pitched will garner an array of, “Gee, that sounds terrific. Send me the first 50 pages,” requests. Yet even with a flurry of initial enthusiasm, months often pass between initial pitch and requests to represent.

It’s important to realize that going in; otherwise, pitching at a conference will almost inevitably feel like a tremendous letdown — or, still worse, like a sight-unseen review of your writing talent.

Worst of all, a belief that the truly talented ARE signed and sold within a matter of nanoseconds leads every year to that oh-so-common writerly misstep, rushing home to send out requested materials within a day or so of receiving the request — and realizing only after the fact that since the mad rush to get the manuscript out the door before that agent or editor changed her mind about wanting to see it meant sending it out without reading the submission IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD.

I can sense my long-time readers of this blog shuddering at the ghastly fate that tends to greet such hastily sent-off submissions.

For those of you who are not yet cringing, let me ask you: how would you feel if you realized only after you’d popped a requested manuscript in the mail that there were four typos on page 1? Or that the margins were the wrong width? Or that you’d forgotten to change your memoir protagonist’s name back to your own after you’d changed it for a blind contest entry?

Ah, now everyone’s shuddering.

Realistic expectations about what conference success does and does not mean, as well as how it would serve you best to respond to the various contingencies, can save you a lot of grief — and I say this as a writer who DID land her agent through a conference pitch, had offers from several agents, AND had a book contract in hand six months thereafter.

But guess what: that probably would not have happened had I not done my pre-conference prep — or if I didn’t know walking in that I shouldn’t just sign with the first agent kind enough to ask me.

That last one caught some of you off guard, didn’t it?

So, what would be a realistic set of goals for a conference? An excellent choice would be to use the conference to skip the very annoying and time-consuming querying stage and jump directly to a request to read your manuscript.

Thus, pitching your work to at least one agent who has a successful track record representing books like yours would be a great goal — and having at least one agent ask you to mail a submission would be even better.

As would having an editor who is empowered to pick up new writers ask to see part or all of the book, or pitching to every publishing professional at the conference who deals in your kind of work. And let’s not forget the less marketing-oriented goals, such as learning a great deal from good seminars.

Or — and too many conference-goers forget to add this to their to-do lists — making connections with other writers, established AND aspiring, who write what you do. Amazing mutual support groups don’t just happen, you know; they are built over years.

If you can pull any or all of that off, you will have achieved conference success.

Not as sexy as the fantasy version, I know, but eminently do-able — and definitely worthwhile for your writing career. After all, skipping the querying stage can cut years from your agent search; think of every pitching opportunity as one less raft of a dozen query letters you are going to have to send out.

Looking a whole lot better now, isn’t it?

Your chances of pitching successfully, however, will be SUBSTANTIALLY higher if you do a bit of prep work before you go. But never fear: for the next few weeks, I shall be guiding you though the steps you need to take in order to walk in confident and prepared.

Fringe benefit: these steps are very useful to marketing any book, anywhere, anytime. If you invest the time in them, you will not only be able to pitch your work verbally; you will be able to talk about it like a pro AND transplant your pitch to your query letters.

Don’t tense up. You can do this. But it is going to take some work.

The first step to a successful pitch is to understand your book’s market appeal. Who is your target reader, and why will your book, out of the tens of thousands a good agent will see this year, satisfy that reader like nothing else currently on the market?

Hey, I told you it wasn’t going to be easy.

The second step to a successful pitch, as for a successful query, is to be familiar with the work of the person to whom you will be pitching. Find out what that agent has sold lately; find out what that editor has bought.

Find out, in short, who at the conference would be receptive to you and your book, so that you may know which to approach and pitch. This will involve some research on your part — which is why I am mentioning this at the BEGINNING of this series, and not toward its end.

I can sense some of you who have already signed up for conferences shifting restlessly in your seats, wondering if you should just skip the next few weeks of posts. “But Anne,” I hear those of you clutching registration forms protest, “I understand doing the prep work if I have a plethora of conferences from which to select, but I’m already registered for my local one. Since I’ve already been assigned a pitch appointment, why should I bother checking up on all of the agent who might eb attending?”

Well, for a couple of reasons. First, any book could be pitched in a number of different ways — and since the goal of pitching is not absolute uniformity between every pitch attempt, but rather to garner a request for pages, it makes a heck of a lot of sense to tailor your pitch to the agent who happens to be listening to it at any given moment, doesn’t it?

And no, I have absolutely no idea why conference literature so often tells potential attendees the exact opposite. I’ll be dealing with the one-size-fits-all pitch concept next week.

For now, suffice it to say that all three pictures above are from the same negative. You probably have a favorite among them; so do I. So would an agent. But they’re all the same angle on the same rose. The only difference is presentation.

Seem cryptic? Trust me, within a couple of weeks, it will seem downright obvious.

The other reason to do some background research on the agents to whom you may be pitching is — brace yourselves; this is a biggie — that it’s far from uncommon for writers to be assigned to pitch to agents who do not represent their kinds of books at all. Which means, practically inevitably, that the pitch will not end in a request for pages.

Yes, you read that correctly. Sit down and breathe deeply until that feeling of dizziness passes.

As anyone who has ever endured the agony of a mismatched pitch appointment can tell you, if your book falls outside the agent or editor’s area of preference, it doesn’t matter how good your pitch is: they will stop you as soon as they figure out that your book is categorically not for them. No amount of argument is going to help you at that point, so advance research is a very, very good idea.

I know, I know: it’s kind of cruel, isn’t it? But in fairness, conference organizers very frequently do not have enough information about prospective attendees to make a good match; most of the time, they simply rely upon the writers’ expressed preferences or — sacre bleu! — assign appointments randomly.

This means, unfortunately, that it is up to the conference attendee to check up on the agents and editors, over and above their blurbs in the conference program. Even those bear double-checking: as my long-time readers already know, the blurb agents and editors write about themselves is not always the most reliable indicator of the type of work they represent. It’s not that they’re trying to be misleading, of course; most just reuse their standard bio blurbs, which tend not to be updated all that often.

So it’s worth your while to check the agents’ websites, standard agents’ guides, Preditors and Editors, the Absolute Write water cooler, and anywhere else that you would normally go to check out an agent you were planning to query. You need to find out who these people are and what they represent.

I hear you groaning: yes, this IS every bit as much work as finding an agent to query. You don’t want to end up pitching to the wrong agent, do you?

Do be aware that since there is usually a significant time lag between when an agent signs an author and when the book hits the shelves (see above), it may be difficult to track down client lists for some agents. This does not necessarily mean that they are not active. The Publishers Marketplace database tracks sales as they happen AND provides client lists, so it’s a great place to check. This site does require a subscription ($20/month), so you might want to buttonhole some of your writing friends and pool the expense.

If you can’t find evidence that the agent to whom you are assigned to pitch is actively representing your kind of book, don’t be afraid to ask to switch appointments. Most of the time, conference organizers will honor this request — but they’ll usually be happier about it if you can suggest an alternative agent for an appointment.

That’s why it’s an excellent idea to check out ALL of the agents scheduled to attend a conference (there’s usually a list on the conference’s website), not just to one to whom you’ve been assigned. Ideally, you will want to try to pitch to anyone who might conceivably be a reasonable fit. And if none of the scheduled agents represent your kind of book, you should think very seriously about taking your conference dollars elsewhere.

Yes, having to do this level of background research is kind of a pain, but if it saves you even one wasted pitch, it’s definitely worth it. The more information you have, the more likely you are to find your best fit.

Doing your homework maximizes the probability that you will be pitching to someone who can help you get published — and not someone who will stop you three sentences in to say, “I’m sorry, I don’t represent that kind of book.”

Remember, not all agents are the same, any more than all editors are (of which more tomorrow); they have both professional specialties and personal preferences. It doesn’t make any more sense to pitch sensitive coming-of-age literary fiction to an agent who concentrates primarily on thrillers than it does to query a NF agency with a novel, does it?

Or to offer a modified purple rose to someone who would prefer a more realistic picture, for that matter.

Much, much more on conference prep and marketing follows in the days to come — and if you don’t mind a bit of motherly advice, PLEASE don’t be too hard on yourself if your learning curve is a bit sharp throughout this series. After all, no one is born knowing how to market a book.

Don’t let the process intimidate you — and keep up the good work!

Posted on - No Comments on Preserving that freshness seal, or, you’re not going out wearing that, are you?

Preserving that freshness seal, or, you’re not going out wearing that, are you?

I’m winding down this series on craft for the nonce, because I do want to take a quick barefoot run through pitching (and what to do if an agent or editor says yes after you’ve pitched, other than jump up and down like a six-year-old jumping rope) before conference season gets too much older. Too few aspiring writers prepare adequately for face-to-face pitches — and since pitching a learned skill that really doesn’t have a tremendous amount to do with learning to write well, that lack of preparation results every year in a whole lot of good writers’ disappointment.

We’re going to be doing something about that over the next few weeks.

Not to worry, though, craft-mongers: I’m going to be hurrying back to craft as soon as possible thereafter. I have not yet begun to explain all the ways that interesting books scuttle themselves with unfortunate openings, for instance. Not to mention the fact that it’s been almost six months since I last went through the hows and whys of standard format for manuscripts.

Stop groaning, long-time readers. You should know almost as well as I do by now that a professionally-formatted submission tends to be treated with a great deal more respect in agencies and publishing houses.

And if you DON’T know that almost as well as I do, run, don’t walk to the STANDARD FORMAT BASICS and STANDARD FORMAT ILLUSTRATED categories on the list at right. Seriously, these can be life-or-death issues for your submission, and too few writers know the rules.

In case anyone out there is reading this blog for the first time: yes, Virginia, tiny problems CAN and WILL knock a manuscript out of consideration at most agencies, publishing houses, and contests. Remember, the first reader in each of these venues is usually given explicit criteria for weeding out submissions, so the screener is often not looking to like the book in front of her.

Today, I want to talk about not the nit-picking little concerns that agents and editors so love to jump upon as evidence of a manuscript’s not being ready for print, but a larger issue that traditionally causes editorial eyes to roll and Millicent the screener to mutter, “Oh, God, not another one.”

The time has come, my friends, to speak about freshness, the industry term for projects that are exciting because no one has written something like it before — or hasn’t made a success with something like it recently — yet isn’t so out there that those whose ideas of normalcy are predicated upon the current literary market will reject it as weird.

Confused yet? Don’t worry; you will be.

Freshness is one of those concepts that people in the publishing industry talk about a lot without ever defining with any precision. It is not synonymous with cutting-edge — although cutting-edge concepts are indeed often marketed as fresh.

And it doesn’t, contrary to popular opinion amongst late middle-aged writers complaining to one another at conferences, mean something aimed at the youth market. Nor does it mean original, because originality, in the eyes of the industry, often translates into the kind of strange topics that don’t make sense within either a Manhattan or LA context: cow tipping, for instance, or rural tractor-racing.

Although, of course, in some cases, all of these things are true of fresh manuscripts.

Okay, are you confused now? You’re not alone. But that’s not much of a consolation, is it?

As a basic rule of thumb, a fresh story is either one that has never been told before, never been told from that particular point of view before, or contains elements that make the reader say, “Wow — I didn’t expect THAT.”

Assuming, of course, that the reader in question scans as many manuscripts in a given week as Millicent.

Yet, as I pointed out above, original stories are not automatically fresh ones. In the eyes of the industry, a fresh story that makes it is generally not an absolutely unique one, but a new twist on an old theme.

BROKEBACK MOUNTAIN, for instance, was certainly not the first tragedy ever written about socially frowned-upon love, or even the first one involving either cowboys or two men. It was the combination of all of these elements — and, I suspect, the fact that it was written by a woman, not a man, which rendered it a bit less socially threatening at the time it came out — that made for a fresh story.

Had it been more explicitly sexual, or overtly political, or had a happy ending, or even been written by an author less well-established than Annie Proulx, I suspect that publishing types would have dismissed it as weird.

Weird, incidentally, is defined even more nebulously than fresh in the industry lexicon: it is anything too original, off-the-wall, or seldom written-about to appeal to the agent or editor’s conception of who buys books in the already-established publishing categories.

Graphic novels, for instance, were considered until about 15 years ago not to have broad enough market appeal to be comfortably sold in mainstream bookstores, and thus were weird. Practically overnight, though, a few successful graphic novels (Art Spiegelman’s Pulitzer prize-winning MAUS or THE DARK KNIGHT, anyone?) sold really well, and BOOM! Editors started searching eagerly for fresh concepts in the graphic format.

THE DARK KNIGHT is a useful example, I think, of how a creative author can turn a well-worn story into a fresh concept, and since we’re about to be inundated with so much promotion for the movie version that soon it will no longer seem fresh, I should probably talk about it now. For those of you not familiar with it, THE DARK KNIGHT was a retelling of the story of Batman — who, before the graphic novel was published, had a sort of friendly, light-hearted reputation from both decades of comic books and a tongue-in-cheek TV show. Batty was, by the 1980s, considered pretty old hat (or old mask-with-pointed-ears, if you prefer.)

But in THE DARK KNIGHT, the focus switched from Batty’s do-gooding to his many, many deep-seated psychological problems — after all, the guy gets his jollies by hanging out in a damp cave encased in latex, right? That can’t be healthy. He is not saving Gotham time and time again because he happens to like prancing around in tights; it serves to ease his pain, and he very frequently resents it.

And that, my friends, was a fresh take on a well-traveled old bat.

It is endlessly fascinating to me that when people in the industry talk about literary freshness, they almost invariably resort to other art forms for examples. WEST SIDE STORY was a fresh take on ROMEO AND JULIET; RENT was a fresh retelling of LA BOHÈME, which was in itself a retelling of an earlier book, Henri Murger’s Scènes del la Vie de Bohème; almost any episode of any sitcom originally aired in December is a fresh take on A CHRISTMAS CAROL. (Or maybe not so fresh.) And can we even count how many Horatio Alger-type stories are made into movies — like, say, ERIN BROCKOVICH?

Hey, just because a story is true doesn’t mean its contours do not conform to standing rules of drama.

Like it or not, folks in the publishing industry just love the incorporation of contemporary elements into classic stories. There is just no other way to explain the industry now-embarrassing enthusiasm for BRIDGET JONES’ DIARY (well, okay, the sales might have had something to do with it), which reproduced the plot of PRIDE AND PREJUDICE so completely that many of the characters’ names remained the same. (Trust me, Darcy has never been all that common a first name for Englishmen.)

In the mid-1980s, publishing professionals regularly described THE COLOR PURPLE as “THE UGLY DUCKLING with racial issues” — a description dismissive of the great artistry of the writing, I have always thought, and the fact that THE UGLY DUCKLING in its original Hans Christian Anderson form is absolutely about race.

That sad little signet was on the receiving end of a whole lot of nasty ethnic stereotyping, if you ask me.

Do I hear the unmistakable sounds of disgruntlement out there? “Gee, Anne,” some of you seem to be muttering, “this would be very helpful indeed if I were starting a book from scratch. But at the moment, I am packaging an already-existing manuscript for submission to an agent or editor — in fact, I’m about to pitch it at a conference. How does the freshness issue affect ME?”

A fine question, and one that richly deserves an answer. Actually, it is almost more important to consider your story’s freshness at the point that you are about to send it out the door than when you first start the process — because once the manuscript is complete, it is far easier to see where the storyline (or argument; the freshness test applies to NF, too) falls into too-familiar grooves.

Because absolutely the last thing you want an agent to think when reading your submission is, “Oh, I’ve seen this before,” right?

Since a big selling point of a fresh manuscript is its surprise, you will want to play up — both in your marketing materials and your editing — how your manuscript is unique. And quickly, as in within the first few pages of the book.

Think about it: if you begin it like just another Batman story, the reader is going to have a hard time catching on where your work is fresh and different from what is already on the market.

Yes, Virginia (who seems to be asking an unusually high volume of questions today), you DO need to make the freshness apparent from page 1.

I hate to be the one to tell you this — and yet I seem to be the one who breaks the news very frequently, don’t I? — but people who work in the publishing industry tend to have knee-jerk reactions, deciding whether they like a writer’s voice or story within a very few pages. It’s not a good idea, generally speaking, to make them wait 50 pages, or even 5, to find out why your submission is special — and so very, very marketable.

Oh, dear, I’m afraid I’ve made the average agency screener sound a bit shallow, a trifle ill-tempered, a smidge impatient. Oh, I WOULD hate it if you got that impression.

Read over your manuscript, and ask yourself a few questions — or, better yet, have a reader you trust peruse it, and then start grilling:

How is this book unlike anything else currently in print within its genre?

Is that difference readily apparent within the first chapter? Within the first couple of pages? In the first paragraph?

Are the unusual elements carried consistently throughout the book, or does it relapse into conventional devices for this kind of story?

Would, in short, a well-read reader be tempted to say, “Oh, I’ve seen this a dozen times this month,” or “Wow, I’ve never seen this before!” upon glancing over your submission?

If the story is a familiar one, is it being told in a new voice?

If the story is surprising and new, are there enough familiar stylistic elements that the reader feels grounded and trusts that the plot will unfold in a dramatically satisfying manner? (And yes, you should be able to answer this last question in the affirmative, even if your book takes place on Planet Targ.)

It’s better to ask these questions BEFORE you send out your work, of course, than after, because as that tired old aphorism goes, you don’t get a second chance to make a good first impression. Make sure those early pages cry out, “I’m so fresh you could eat me!”

Yes, I know: I sound like your mother before you went out on your first date. You’re not going to wear THAT, are you?

I also know that getting hooked up with an agent with whom you plan to have a lifetime relationship via a level of scrutiny that seems suspiciously like speed-dating (oh, come on: that analogy has never occurred to you when you were pitching at a conference?) may strike you as a bad idea…well, I have to say I agree. All of our work deserves more careful reading than the average agency gives it. We are all, after all, human beings, timorous souls who are putting the fruits of our stolen hours on the line for scrutiny. Our work should be treated with respect.

And oh, how I wish I could assure you that it always will be. But don’t you think it is prudent to prepare it for the dates where it won’t be? Button up that top button, and axe the nail polish.

Above all, keep up the good work!

Posted on - 7 Comments on Finding your voice, or, yet another post featuring a small, nagging bug

Finding your voice, or, yet another post featuring a small, nagging bug

I begin today with some terrific news about one of our own, FAAB (Friend of Author! Author! Blog) and fabulous writer Caleb Powell has just signed with agent Diane Nine of DC-based agency Nine Speakers, Inc.. Congratulations, Caleb!

Keep that good news rolling in, everybody — we all love hearing about it.

Despite being happy for Caleb, I’m feeling a bit stuffy-headed today, perhaps due to the fact that the great big crabapple tree in my backyard has suddenly burst into magnificent masses of pink blooms. Very beautiful, very pollen-laden.

It reminds me of the small town — a village, really, ensconced within an agricultural preserve — where I grew up, in the Napa Valley. (Note to those not from those parts: PLEASE don’t refer to the entire area as Napa; it makes the locals apoplectic. Napa is a well-developed city on the south end of the quite rural Napa Valley. If you’re thinking of vineyards, you actually mean the latter. Thank you.)

Tourists overrun the Napa Valley in the autumn, when the grapevines sport leaves ranging from bright green to mellow gold to sunburned red, but my favorite time there has always been the early spring, this time of year, when the vines are dormant and the vineyards are full of knee-high fluorescent yellow mustard flowers: acres and acres of neon brilliance.

The local truism runs that if you don’t suffer from pollen allergies during a Napa Valley spring, you never will. Because I am inherently contrary, I never suffered from pollen allergies while I was living there. Then, years later, I moved to Seattle, where the pollen apparently especially virulent.

A-choo.

I bring this up, not merely because my head is stuffy, but as an apt metaphor for today’s topic. Some weeks back, intrepid and curious reader Gordon wrote in to ask:

Anne – How do we tell if our voice is actually …our voice—? Is there an easy answer, or do we rely on our early reader to tell us? Or our editor?

Terrific question, Gordon, and one that is surprisingly rarely discussed at literary conferences or in writing classes. There’s a pretty good reason for this: while craft is general, voice is individual.

Which is, I must admit, why my first response to this question was, “God, no — by definition, the best arbiter for a truly original voice is its author.” Authorial voice can’t really be taught (although there are some writing teachers who would disagree with me on that point): typically, it arises organically, often after years of cultivation.

I already hear some disgruntled muttering out there. “Very pretty, Anne,” these mutterers say, “but we’re looking for practicality here, not philosophy. What precisely IS voice, and why should I worry about whether my work exhibits a unique one?”

For those of you who have heard it bruited about in literary circles but were afraid to ask for a definition, voice is that combination of tone, worldview, vocabulary, rhythm, and style that makes one author’s work differ from another’s, even if they are telling the same story.

It is, to put it as simply as possible, what makes YOUR work sound like YOU, and not like someone else.

In a book with a strong, well-developed voice, every paragraph — indeed, every sentence — will be in that voice, a phenomenon the pros call consistency. And that’s darned hard for a writer to pull off, particularly (as is often the case for those new to the craft) if the writer in question isn’t quite sure what his voice IS.

But think about it: as a reader, don’t you expect consistency of voice — and haven’t you ever read a book where the tone, vocabulary, and/or style abruptly altered so much that it jarred you out of the storyline?

Most readers dislike that feeling of being pulled out of the story, so industry pros tend to edit with an eye to removing it. The result: the authors we tend to love are those whose voices are so consistent that if we took a two-line excerpt from Chapter 2 and another from Chapter 8, we could tell that the same person wrote them.

“Golly,” say the former scoffers, “that sounds awfully important. Why doesn’t every writers’ conference devote huge amounts of time to helping aspiring writers seek out and develop theirs?”

Beats me — unless it’s because by definition, teaching a group means catering to commonalities; to help a writer develop his voice, an instructor would have to read enough of his work to figure out what he does better than any other writer on the planet, the literary acumen to weed out those elements that are borrowed from other authors’ styles (more common than you might think), and the time to encourage the writer, draft after draft, to cater to his own strengths.

Kind of a tough brief for a one-time two-hour seminar with twenty students, no?

To be fair to conference organizers, most submissions do fall under the weight of formatting, grammar, and clarity problems, not an inconsistency of voice, so it does make some sense to offer instruction on those issues first. And when a writer is still struggling to express herself clearly and in a way that will appeal to an established market, those are definitely the skills she should master first.

Or, to put it another way, if her manuscript is not in standard format, contains many grammatical errors, and is confusing to read, an agent or editor’s rending his garments and crying, “But the voice is not consistent!” is probably the least of her worries.

So, to reiterate Gordon’s question, how does a writer know when he’s found his voice? For starters, it’s extraordinarily rare that an author’s distinctive personal voice shows up in her first writing projects, except perhaps in flashes.

Why? Well, as much as we might like to think of ourselves as expressing ourselves as no one else does, doing so in writing is a rather difficult skill to master. Most writers begin by imitating the voices of authors they admire, so it’s not at all uncommon to see a manuscript scene that contains a patch that reads a bit of Annie Proulx, a terse dialogue reminiscent of Ernest Hemingway, and a blistering line or two of Jay Mcinerney cynicism, all tied together by a few straightforward declarative sentences.

Tell me, out of all of those disparate elements, which part is the writer’s own voice?

Usually — and brace yourselves, because some of you may find this rather discouraging — a writer comes to recognize her own voice because over time, it becomes the most natural for her to use. Its consistency sits up and announces itself to be how she should be writing all the time.

Which means, Gordon, that I have quite an annoying answer to your excellent question: you may not know what your voice IS, but you will probably recognize it when you see it.

I know, I know; that sounds very woo-woo, but I swear that it’s true. For most good writers, one day, after seemingly endless writing, a personal voice abruptly emerges and takes over the narration, like all of those crabapple and mustard flowers bursting into bloom.

And the writer says, “Hey, I like that. I think I’m going to write like that all the time.”

To complicate matters, just as those early spring flowers make some people smile and others sneeze violently, a strong, original voice will not appeal to all readers, so not all published writing DOES exhibit an individual narrative voice. The more distinctive the voice, the greater the risk, in a way — it can irritate in a way that a merely clear, pleasant, generic voice may not.

And that, in case you were wondering, is one of the many reasons that journalists are trained to sound so much alike: they are urged to keep their individual voices out of the story, so as not to distract the reader.

The ambient mutters have been steadily growing to a near-roar. “Okay, now I’m REALLY confused,” I can hear some of you saying. “If I understand you correctly, it’s safer NOT to write in an individual voice, but if I want to be known for the beauty of my writing, I need not only to do just that, but to do it consistently throughout my manuscript.”

Nicely summarized, ghostly mutterers: it is a genuine paradox. It’s also a choice that every writer has to make for himself.

Feet continue to shuffle out there, and hips to shift uncomfortably on computer chairs. “What I’m really asking, I guess, is what separates a good voice from a bad voice. Or, to put it another way, how on earth can an agent, editor, or contest judge rate voice on anything but personal preference?”

Remember back in my Book Marketing 101 series, when I pointed out that, contrary to popular opinion amongst the aspiring, a writer shouldn’t want to sign with just ANY agent; she should aspire to signing with one who truly loves her work? This is precisely why — response to voice IS quite individual.

Is the common rejection line I just didn’t fall in love with it making a bit more sense now?

In order to represent you successfully, an agent needs not only to like your voice, but to be able to identify what is individual about it lucidly enough to be able to go to an editor and say truthfully, “Look, based on the books you have been buying lately, I think you are going to like this author’s voice, for these twelve reasons…”

Because a runny nose is apparently conducive to decoding cosmic mysteries, allow me to add: that’s why nonfiction is reputed to be easier to sell than fiction; fiction is inherently much more heavily reliant upon voice, right? Particularly literary fiction, where the freshness and strength of the voice is the book’s primary selling point.

And, let’s face it, no matter how strong a story is, few readers will finish a novel if they dislike the author’s voice. “I just couldn’t get into it,” they will say, setting it aside.

Nonfiction, on the other hand, is much more concerned with the interest of the subject matter, the slant of the approach, and — yes, I must say it — the credentials of the author. (Oh, stop your groaning — you didn’t honestly expect me to talk about selling NF {without} bringing up platform, did you?) While a strong voice may be an additional selling point, clarity is generally the main desiratum.

Unless, of course, it’s a memoir, where voice is nearly as important as in a novel.

Is your head spinning from all this? Not to worry; tomorrow, I shall discuss voice choices in greater detail.

For today’s purposes, it’s less important that you come away from this with a clear idea of the strategic uses of voice than to realize that you may well have more than one voice lurking inside you — and that before you can make it consistent throughout the narrative, you are going to want to give some thought to tailoring the one you choose to emphasize to the book project at hand.

“I’ve got just one more question,” the disgruntled mutterers who have been dogging me throughout this post are piping up to say. “Why did you decide to start talking about voice in what I sincerely hope is the middle, not the end, of a series on keeping our narratives moving?”

Because, my friends, there is more to revising a manuscript than deciding whether this sentence is necessary, that paragraph is clear, or a scene tells rather than shows. All of these are necessary, of course — but ideally, a revising writer should also be asking himself, “But does this part of the manuscript fit with the overall voice? Does it sound like ME?”

Just a small, noisy bug to stick in your ear while you’re reviewing your manuscript. Keep up the good work!

Posted on - No Comments on Getting good at incorporating feedback, one last time: my eyes! My eyes!

Getting good at incorporating feedback, one last time: my eyes! My eyes!

This may be a short post today, I’m afraid: my blogging program just upgraded to new software, and every single page of the administrative side of this site is now blindingly, glaringly, is-that-my-composition-page-or-have-I-died-and-am-approaching-heaven white, with rather pale blue type. A pale yellow background in parts varies the page where one reviews comments, but overall, the effect is like trying to write at high noon in the middle of Death Valley without a hat.

Oh, the new software has benefits, too. But seriously, I may have to don sunglasses to use it.

So let’s proceed quickly to today’s lesson, before I give in to the urge to run straight toward that bright light to embrace my long-gone loved ones and run smack into my monitor.

Back when I was teaching at a big university (I would give you the hint that it was a big football school whose mascot was a vicious carnivore, but that would hardly narrow it down, would it?), I had a policy that my students could always rewrite their term papers with an eye to improving their grades, even if the class was not a writing class per se.

Why did I allow and even encourage this? Three reasons: first, few students who were not taking writing classes had much opportunity to revise their work — and thus kept making the same kinds of argumentative mistakes without learning how to correct them. Since I required that they submit the revision within a couple of weeks, in theory they would be better equipped to argue by the time the next term paper was due.

Second, as anyone whose pages have passed under my editorial pen can tell you (sometimes shaking with shock), I’m an inveterate asker of follow-up questions. By revising the paper, the student could address these questions and end up with a better understanding of the essay topic.

(Or a related one. Because I had occasionally been known to throw an argumentative curveball — thank goodness I grew out of THAT — I would routinely ask my students to turn in the original, commented-upon paper along with the revision, so I wouldn’t scrawl in the margins of the new, “Why on earth have you gone of on THIS tangent?”)

Third — are you sitting down? — many of my students were turning up at college apparently without having ever been taught some of the basic rules of grammar.

If my marginalia on his papers was the first time a college sophomore had had the rule governing there, their, and they’re explained to him — a real-life example, by the way — well, I felt the least I could do was give the guy the opportunity to put that new-found knowledge into practical application toute suite.

Did I hear some of my readers who graduated from high school before 1969 choke a little during those last couple of paragraphs? “What do you mean?” some of you demand, clutching your chests. “Why didn’t he learn the rules in high school?”

Oh, you’ve stumbled into a contentious subject: when I was teaching in the 1990s, my colleagues at the university asked that particular question all the time. As did I. But when I asked high school teachers about it, they said that in our state, at least, high school composition lesson plans were predicated on the assumption that the students would learn the specific rules in college. And when I asked junior high teachers, they said the students would be taught that material in high school.

Thus the sophomore in my class who had spent years just guessing which one was right.

Is this still the case? I honestly don’t know; I hope not. But at the time, I certainly was not the only teacher who routinely passed out lists of grammatical rules when the lecture was on, say, Confucius.

One term, I had a student who was struggling with the material — let’s call him Lance Corporal, because he was in ROTC. Lance was a bright enough kid, if not particularly motivated. Not all that unusual in that particular class, admittedly, as it was a common distribution requirement, but still, most of the students seemed to manage to do enough of the reading to get by, or at any rate to fake it during discussion sections.

Not so Lance: he invariably sat silent throughout every class. Again, not a terrific surprise: ROTC students, in addition to promising to serve in the military after graduation, typically carry a pretty heavy course load over and above their army-navy-air force classes, so I didn’t begrudge ‘em the odd snooze in class, as long as they kept up with the work.

On the day before the final, Lance appeared in my office, bearing revisions of both of the papers assigned so far in the class — and this time, he did surprise me. Tears in his eyes, he confessed that if he did not raise his grades, he was going to be thrown out of ROTC.

Since I had barely heard his voice in the past nine weeks and the first versions of his term papers revealed that he hadn’t done much of the reading, I suppose I should have been a bit sterner with him — technically, the deadline for submitting either revision was long past. But heck, I didn’t want the kid to lose his scholarship just because he couldn’t read a calendar very well.

Even then, I thought of deadlines more like a writer than a professor, obviously.

So I pocketed his revisions for later grading, giving them back to him at the next day’s final. “Are you sure you want me to grade these, Lance?” I asked him after he’d turned in his bluebook. “It looks as though all you did was make the grammatical and spelling corrections I hand-wrote on your original paper.”

He stared at me blankly. “Yeah? Wasn’t that what I was supposed to do?”

“Well, not only that. I had expected you to answer at least some of the questions I wrote in the margins.” In the face of his incredulity, I figured trying to get him to understand that he should have answered ALL of them was a lost cause.

Confusion was the most socially-acceptable expression of the many on his face. “I thought you just wanted me to think about those questions before the final.” And then he started explaining to me all over again — unnecessarily, I felt — that he was dangerously close to being thrown out of ROTC because of his grades.

Evidently, Lance felt that I had filled the margins and in some cases the back of his pages with commentary because I was just feeling chatty.

Why am I telling you this story at the end of a series on how writers can learn to take feedback well, you ask? Well, Lance made a couple of errors of judgment common amongst writers dealing with agents and editors for the first time.

First — and I’m sure that you’ve figured this one out already — he was too literal in incorporating feedback. Surprisingly, writers will often make the editorial changes scrawled on the manuscript without a murmur, yet neglect to address the larger issues the agent or editor may have suggested in, say, the cover letter that accompanied the marked-up pages.

Remember couple of weeks ago, when I mentioned that hell hath no fury like a critiquer who feels she has expended her feedback-giving time in vain? Well, the overly-literal reviser tends to elicit a similar reaction.

Why? Professional feedback is usually more concerned with identifying manuscript problems than with micro-managing how the writer should solve them.

Or, to quote my excellent agent: “You’re the writer; you figure out how to fix the manuscript.”

Actually, I have always found this rather empowering — it certainly raises the reviser’s ability to negotiate compromises over contested revision points if the critiquer is not married to the details of a suggested change. But when a revising writer is thinking super-literally, he’s implicitly expecting, like Lance, to be told precisely how to change the manuscript in every particular.

I can certainly understand why someone new to the biz would want guidance — but frankly, the mere idea of a writer’s abdicating control of a manuscript to the extent that he would even consider making ALL requested changes blindly simply because he was told to do so…well, I can’t imagine doing that myself.

I was going to say that it made me feel slightly faint, but I believe the ambient glare is responsible for that. Perhaps it is just a heat-induced illusion, but my cat just staggered across my desk, meowing, “Water…water!” like a refugee from a remake of BEAU GESTE.

But I digress. Let me lead the cat to the nearest oasis, then I’ll get back to the topic at hand.

Being reasonable about incorporating feedback does not mean rolling over and playing dead. It means being a good listener, a thoughtful considerer, and a grateful acceptor of critique, no matter who gives it. But ultimately, you are responsible for what you submit.

Lance’s second tactical error was also one aspiring writers frequently stumble upon: he gave his feedback-giver reason to regret having tried to help him in the first place. Not only did he wait until the last possible second to ask me to regrade his papers, but he was astonished that merely incorporating what was after all my revision work into his text wasn’t sufficient to raise his grade. By not thinking through his request for help thoroughly before he made it, he made the issue whether I liked him enough to bend the rules for him.

Long-time readers of this blog, chant the rule along with me now: if you want people in the industry to help you, it’s your job to make yourself as easy to help as humanly possible. And if someone does take the time to give you a hand, you should never leave him or her in any doubt of your abiding gratitude.

So did I allow Lance to rework his papers again during finals week? Well, let me put it this way: I’ve been worrying about him since the war began. But the last time I saw him, his officer’s uniform looked very nice on him.

But if I’d been an agent or editor who had asked writer Lance for changes in a manuscript, would I have been that kind? Maybe, maybe not. But is it really in a writer’s interest to take that gamble?

Basta. Next time, we shall move on to the wonderful world of manuscript problems — beginning with increasing conflict on the page, since you asked so nicely, Gordon — or that’s not Rudolph Valentino riding toward me across the shifting sands.

Keep up the good work!

Posted on - No Comments on Getting good at incorporating feedback: oh, dear

Getting good at incorporating feedback: oh, dear

no-move.jpg

Today, thank goodness, is the last installment of my series on how to deal with revision requests — and buckle your seatbelts, everybody; it’s going to be a bumpy night.

I have been dealing with this topic at length, because for all of the complaints one hears amongst writers about unreasonable editorial demands, writers actually do not tend to talk much amongst themselves about practical means of accommodating or rejecting requested changes.

Yet another area, I suspect, where fear of appearing less accomplished than other writers (“Of course, I can make those changes! In my sleep! Hanging upside-down from my toes like a bat!”) keeps us from sharing common experiences.

Also, most published writers are too nice (or too reputation-savvy) to discuss the problems their books have encountered on the way to publication, even in the relative safety of a writing class or literary contest. So their published comments on the subject tend to sound as though they’ve just joined a major sports franchise: “Everyone here has been wonderfully supportive. I’m just trying to do my best for the team.”

Understandable, of course, but not as helpful to constructing aspiring writers’ expectations of the publishing process as it might be.

Especially for a first book. If you are new to the writing game, you are, unfortunately, far more susceptible to micro-editing than a better-established author; from the editor’s prospective, you have fewer bargaining chips, and from yours, you do not yet have the market experience to be able to put your foot down with credibility.

To put it bluntly, you do not yet have a comeback to that all-too-common editorial comment, “Look, I know what sells, and you don’t.”

While it definitely behooves a new author to recognize that this statement is usually true, today, we’re going to tackle the worst-case scenario for when it isn’t: what do you do if your agent or, still worse, your editor has asked you to make a major textual change that you genuinely feel would be harmful to the book AND every polite, professional means of demurring has failed?

Before I move on to the final steps of the process, I want to repeat my earlier disclaimer: please do NOT take the steps advised below before taking the ones described in my last post — or, indeed, the ones from throughout this entire series. Starting the delicate negotiation process in the middle will not speed your efforts; it will, however, greatly increase the probability of insulting your editor and/or agent, upon whose good opinion your work is largely dependent.

Take it slowly, and remember to be polite at all times.

If you have taken the steps in order, by the time you are ready to proceed to the more serious argumentative steps below, you will have learned enough about your critiquer to be able to avoid his pet peeves in argument. You also will already have taken the minor points off the table, in order to concentrate on the primary issues; Steps 1 — 10 (explained in my last posts) will achieve that.

Even if you cannot resolve all of your contested points, you will at least have learned a great deal about WHY the editor wants the changes — and how flexible he is. If he’s a my-way-or-the-highway kind of guy, or if he is terrified of symbolism, or if he’s a point-of-view Nazi, you’re MUCH better off knowing that early in the editing process.

This may not, in short, be someone accustomed to compromise.

From here on out, I am going to assume that you have been a model of restraint and courtesy throughout your dealings with the poor advice-giver. Let’s move on to what you do when your editor or agent has refused to fall in with your first genteel indications of displeasure.

(11) Make the changes you have already agreed to make — then reassess.

It’s a good idea to wait a few days, deadlines permitting, before implementing ANY changes you conceded in your earlier discussions. It’s been my experience that my clients tend to feel rather let down if they make the changes right away, as though they had lost the fight entirely. Taking some time to let the intense feelings subside permits you to reassess the text calmly.

Then take a look at the remaining contested points: is there any way at all that you could make those changes, now that you have won some of the concessions that you wanted? In other words, are you sure that you want to push this fight to the next level?

(12) Make your case — but do not, under any circumstances, resort to ultimatum.

I know, I know: so far, this has been a list of dos, rather than don’ts. I mention this because it’s almost always the first thing a writer wants to do at this juncture.

Heck, for many writers, it’s the first thing they want to do when any conflict arises with their agents or editors; I’ve known writers who have threatened to dump agents who went three days without answering an e-mail.

I can’t imagine how writers gained a reputation for being a hypersensitive bunch.

I’m not bringing up our collective reputation flippantly — it does affect how folks in the industry respond to our e-mails when we’re angry. It’s not all that uncommon for an agent to hold off on answering a writer’s anguished outcry for a few days or even a week, waiting for this author to calm down.

Unfortunately, many writers interpret silence as rejection. (Can’t imagine why they would leap to that conclusion, can you, when some agencies now no longer bother to inform submitters that their manuscripts have been rejected?) After a few such missives, upping the ante to an ultimatum may well appear to be the only means to get an agent or editor’s attention.

Don’t do it.

Even if you are 100% right, engaging in a pitched battle with your editor after the book is often like a Mini Cooper’s contesting the right of way with a Mac truck: legally, the truck may have to yield to the Mini, but if it does not, the Mini is going to be far more damaged than the truck, right?

As I MAY have mentioned before, the steps to come are to be reserved for ONLY those situations where you have tried several rounds of tactful, non-confrontational approaches to ironing out your differences with your editor or agent FIRST. If you escalate the conflict too early in the discussion process — as, alas, too many writers do — before you have tried the preliminary steps, you run the risk of being dismissed as unable to take criticism.

At worst, your passion in defense of your book may come across to your editor as an ultimatum: take my book as is or not at all. Or, in the case of a revision request impasse with an agent, as an implied threat: stop asking me to change my manuscript and start sending it out to editors, or I’ll take it to another agency.

Bad, bad, BAD idea. This is not an industry that takes well to ultimata. They’re far too likely to say, in the words of the immortal Noël Coward, “Pack up your talent; there’s always plenty more.”

Yes, even with the author of a book they love. Most standard publishing and agency contracts are specifically written to make it far from difficult for an editor to dump an uncooperative writer.

So do try your utmost not to allow the situation to degenerate into ultimatum-flinging. You may be hopping mad, and thus have to do violence to your emotions in order to take the early non-confrontational steps I advised earlier, but trust me, it’s honestly in your best interest to be as sweet as pie socially while you are raising hell textually.

(13) Separate the fact-based issues from the opinion-based issues, and demonstrate that you are correct about the facts.

This may seem as though you should have done it at the beginning of the process, but providing someone who regards himself as an authority on a book with evidence that he is flat-out wrong is actually a fairly confrontational move. Few of us like admitting that we are wrong, and occasionally, one does meet an editor or agent who is on, as we say on this coast, his own little power trip. Even if you absolutely have to prove your contentions, it’s best not to humiliate your opponent.

Be very clear about whether it is the fact in your book your critiquer is contesting or your interpretation of them — an issue very likely to be muddied in a memoir or other nonfiction book. If you have done your homework and can back up your claims, the should be non-negotiable; if it is the facts, quietly provide photocopies of reputable print sources for your contentions. (Print sources are better than electronic ones in this instance, as the printed word has greater power in the publishing industry than does electronica.)

On questions of grammar, for instance, simply photocopy the page in one of the standard editing guides — you own a copy of Strunk & White, right? — and mail it to your critiquer. Write a nice cover letter, of course, saying, “Hey, after our discussion about this, I thought I should double-check my facts, and…”

Don’t gloat, and don’t negotiate: you are sending this corroboration as a courtesy, not as persuasion. This evidence is merely your way of explaining why you will NOT be making the requested factual or grammatical changes. Do it politely, and finish your cover letter with an assurance that you’re already busily working on the OTHER changes he’s requested.

At the end of this step, you should have a list of all of the remaining contested issues that are purely matters of opinion. Again, reassess: are the remaining points worth a fight?

(14) Bring in outside help, if appropriate.

If you have an agent, this is a great time to turn the matter over to her — the situation has gone beyond your ability to negotiate. Your agent may well know more about this editor than you do, or about editorial imperatives within the publishing house. There may be more going on here than you realize — such as, for instance, the hiring of a new senior editor who has just declared strong opposition to the kind of argument you are making in your book.

If you do turn the issue over to your agent, you must recognize that you are no longer one of the negotiators. As such, you must accept the outcome.

Think of it like the electoral college: technically, you are not voting for a presidential candidate, but for an elector who has PLEDGED to vote for that candidate. Like delegates taking the primary and/or caucus results from their states to the national elections (who are bound to vote for particular candidates only on the first ballot, FYI; the media seem a little fuzzy about how that fact might conceivably affect the Democratic nomination this year), electors can in fact change their votes in a pinch.

In other words, your agent may come back with a compromise that does not please you.

If the agent is the one making the suggestions, however, or if you do not have an agent and are in dispute with an editor at a small press, you may need to explore other options for outside help.

Running the remaining suggestions past your first readers, for instance. Your bargaining position will be marginally stronger if you can legitimately go back to your critiquer and say,

Hey, I know that you are pretty firmly committed to my removing the Ellen character, but none of my 15 first readers drew the same conclusion you did about her. Your concern was about male readers, and half of mine were men. Would you be open to reading a revised manuscript that did retain Ellen, to see if any of the compensatory changes I made alters your dislike of her?

If you are writing nonfiction, consider calling in an expert in the field to back you up. Having spent many years teaching in a university, I can tell you that most academics will very happily devote half an hour to talking to any writer who is interested in their life’s work.

You may have trouble tracking down a famous professor to corroborate your points, but it is often surprisingly easy to get to one of the top people in the field. Offer to add a footnote or a line in your acknowledgments in exchange.

If the expert supports your view, resist the urge to gloat. Call your agent or editor and say, “Hey, I’ve been thinking a lot about what you said about point X, and you raised an excellent point.” (Even if he didn’t.) “I thought I should double-check, so I contacted…” (Refer to your expert by every title she has ever held.) “And SHE says…”

Few editors or agents would continue to argue with you at this point. You will have given them a piece of proof that they can use if higher-ups at the publishing house raise the concern.

(15) For the opinion-based suggestions, recognize that you are dealing with someone else’s OPINION, not fact, and you may not be able to change his mind.

If the editor/agent categorically refused to negotiate certain points (or all of them), you may have found yourself reduced to steps #13 and #14 rather quickly. Once you have winnowed out all of the fact-based objections and tried to prove that you are not alone in believing as you do, you just have to face that your critiquer may not actually have any rational reasons for certain of his objections. Something in your book may have rubbed him the wrong way, and he wants it out.

“In all matters of opinion,” Mark Twain wrote, “our adversaries are insane.”

It is seldom worth the energy to debate the merits of a personal dislike, but if you try, keep your tone respectful. Frequent use of such phrases as, “I respect your opinion, but…” and “I can see what you mean, but I think…” will go a long way toward keeping the conversation civil.

In an extremity, you can always go the Gaslight route — implying gently that the fault is not in the text, but in the beholder — but I warn you, it can provoke anger. Tread carefully as you say: “I’ve been over all of Ellen’s dialogue several times now, and I’m afraid I still don’t see where it is overtly political. If you can identify it, I’d be happy to take out any particular phrase that strikes you as untoward.”

You can fight the good fight for only so long, though, so do not allow this kind discussion to go for many rounds. Try to keep the squabbles brief, so that they do not come to dominate your relationship with your editor or agent.

(16) Know when to stop arguing. Either walk away or give in — but either way, keep a copy of your original version.

Ultimately, you cannot move forward in the publication process unless your agent and editor approve of your work. Period. If you have done everything possible to make sure that you understand how and why your agent or editor thinks they are necessary, and you still genuinely feel that incorporating the last of the requested revisions will ruin the book, take your book and go home.

Or — and once most authors ponder it a little, they tend to prefer this route — go ahead and make the changes. If your agent is indeed right about the book’s being more marketable that way, it may well be worth trying. (You can always discuss the possibility of changing it back with the acquiring editor after she picks it up, after all.)

What you should NOT do is allow the conflict to drag on for months or even weeks after both sides have made their positions clear. It’s not in your interest, and it’s almost impossible not to sound whiny at that juncture.

Nor should you try the surprisingly common reviser’s trick of just skipping certain parts of the requested revisions. Once you have discussed it and lost your appeal, you do need to keep up your end of the deal. Trust me, although you can sometime get away with not making minor changes that were not the bones of contention, I can assure you that your critiquer WILL notice if you do not make the major ones.

If, after you make your case as persuasively as you can while still remaining polite, and you have exhausted your other options for proving your point, prove that the book, and not the passage, is most important to you. Make the changes.

Yes, I know it’s awful, but your only other viable option remaining would be to produce precisely the ultimatum I advised you above to avoid at all costs: take my book as is or forget it. Strategically, it’s always a poor idea to offer a this-or-that choice unless you are comfortable with BOTH of the options you are presenting.

With an agent, this may well be a choice you are willing to offer — although it is not one that you should consider lightly, in light of how hard it is to land an agent these days. If you have another book in the drawer that your agent might interested in representing, this might be a good time to pull it out.

With an editor who has already bought your book, however, you have considerably less leeway. Given how VERY likely it is that an affronted editor will drop the book, and how very much harder it will be for your agent to re-sell it, now that it has a history of conflict, do make very sure that you’re willing for the answer to be, “Fine — go ahead and take the book away.”

Many unpublished writers have romantic conceptions about the purity of their visions, but honestly, I have seen very few books where the entire point of the book was lost due to a stupid editorial decision. Consider this: you need to get your book published before you can make a name for yourself as an author.

If the disagreement between you becomes a pitched battle, you are inevitably the loser in the end. Do not allow the argument to go on long enough or become vicious enough that the editor considers dropping the book — or your agent considers dropping you.

Just get on with it — and move as swiftly as possible from revision to working on your next book.

(17) Be proud that you handled it professionally, regardless of the outcome — and move on with your life.

After you decide to play ball, get the manuscript off your desk as soon as humanly possible; don’t give yourself time to continue to agonize. No need to send a cover letter admitting that you’ve thrown in the towel — a polite note accompanying the manuscript, saying that you have revised it, along with a numbered list of major changes, will suffice.

I know this all sounds like a nightmare for your reputation, but often, poor editorial choices harm the author less than you’d think within the industry. Forced editorial changes that are bad ideas are a well-recognized phenomenon, after all: most reasonable folks in the publishing industry will merely shrug sympathetically and believe you when you mention in later years that your did not want to make the changes in question.

If you make sure to keep a copy of the original version of the book, the one before any of the hateful changes, you can always reinstate your vision in future editions — or, and this actually isn’t terribly far-fetched, if the editor is replaced anytime in the near future. Editors move around a great deal these days, you know.

In the shorter term, notice what has happened here: although it may not feel like it at the time, you are actually better off than you were at the beginning of the revision process. By being polite and professional, you will have established yourself as being reliably pleasant under pressure, a trait publishing house like to know that their authors have before sending them on publicity tours. By going through the steps methodically, you probably will have gained at least a few concessions, so you will be better off than you would have been if you had just kept quiet and made them all.

You will definitely be better off than the many, many writers who, upon being faced with nasty editorial demands, just throw up their hands and hide for months on end, procrastinating about dealing with the book at all. I can’t even begin to count the number of times I have heard agents and editors complain bitterly about writers who do that.

Instead, you kept your dignity and worked through the problem like a professional. Bravo! (Or brava, as the case may be.)

I hope that you will never be in a position to need this advice, of course — but now you are prepared if you ever should. Starting next week, I shall be moving on from this ultra-depressing topic to lighter, more congenial matters, such as increasing conflict in a storyline and how to kill off your characters with aplomb. A relief for everyone, I expect, including your humble correspondent.

And since you have all been such brave little troopers throughout this disturbing series, I have a treat in store for you tomorrow. So make sure to tune in — and keep up the good work!

Posted on - 5 Comments on How do two people write a novel together? by guest blogger Stanley Trollip

How do two people write a novel together? by guest blogger Stanley Trollip

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Hello, readers –

Anne here, with a real treat for you today: a guest blog by Stanley Trollip, one-half of the writing team readers will soon know as Michael Stanley.

I’m always thrilled when a good author gives in to my blandishments to write a guest post: since the road from concept to publication is often long and arduous for even the best and most market-savvy of aspiring writers, it’s great to see one of us — or, in this case, two of us — make it at last!

And how! Their first novel, A Carrion Death, will be released in the US and UK this coming week, so I’m tickled the proverbial pink that Stan was willing to take time out of his hectic signing schedule to give us here in the Author! Author! community some tips on writing collaboratively, the revision process (appropriate timing, eh?), and the about-to-be-published life in general.

The book sounds like a hoot, incidentally. Here’s the low-down:

Smashed skull, snapped ribs, and a cloying smell of carrion. Leave the body for the hyenas to devour—no body, no case. But when Kalahari game rangers stumble on a human corpse mid-meal, it turns out the murder wasn’t perfect after all. Enough evidence is left to suggest foul play. Detective David “Kubu” Bengu of the Botswana Criminal Investigation Department is assigned to the case. From the sun-baked riverbeds of the Kalahari to the highest offices of an international conglomerate, he follows a blood-soaked trail in search of answers. Beneath a mountain of lies and superstitions, he uncovers a chain of crimes leading to the most powerful figures in the country—influential enemies who will kill anyone in their way.

Sounds exciting, eh? Should any of you be planning to write query letters in the foreseeable future, THAT’s what a terrific, attention-grabbing summary paragraph looks like.

A Carrion Death is already available for pre-order on Amazon for US readers, Amazon for Canadian readers, and Amazon in the UK.

I mention all three, not just to make ordering easier, but also because the first Amazon is carrying editions with the left-hand book cover above, and the other two are offering versions with the cover on the right. Go figure.

Just between us, this book — whatever cover may happen to be on it — has been receiving some pretty stellar advance reviews. Seriously, Publishers Weekly doesn’t give starred reviews to just any book — this is the stuff of which writerly daydreams are made. Take a gander:

“The intricate plotting, a grisly sense of realism and numerous topical motifs …make this a compulsively readable novel.”
(Publishers Weekly, February 25th, 2008)

“[A] fast-moving story… Rich with the atmosphere of modern Botswana, and peopled with interesting and well-drawn characters, this is an exciting debut.” (Booklist, February 1, 2008)

“This well-plotted debut introduces a new mystery series and will enthrall readers.” (Library Journal, March 1, 2008)

“The police procedural story line is superb…” (Genre Go Round Reviews, February 9, 2008)

May we all be blessed with reviews that good!

For all of these reasons, I’m pretty psyched to welcome our guest blogger today. Take it away, Stan!

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It’s an exciting month for us. Our first mystery novel, A Carrion Death, introducing Detective Kubu will be launched by HarperCollins on the first of April in Minneapolis. Two days later, Headline releases it in the UK. The us is Michael Sears and Stanley Trollip:

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and we use the (rather obvious) pen name of Michael Stanley:

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I divide my time between Minneapolis and the coastal town of Knysna in South Africa, while Michael lives in Johannesburg. So this collaboration is long distance. Many people are surprised by a successful jointly written mystery story at all, let alone one where the authors are at least a thousand miles apart most of the time. Yet we’re told — even by people who know us well — that it is hard to attribute a piece of writing to one of us or the other, and that the flow is smooth and has no disturbing changes of style. So how did we do it?

Well, let me say up front that when we started, we knew little about writing fiction and, if we had understood all the predicted problems around writing collaboratively, we might not have embarked on this adventure! But on our travels, we’d been talking about a detective story set in the African bush for many years, and when Michael suddenly wrote a chapter rather out of the blue in the middle of 2003, it seemed like great fun.

And that’s how we approached the whole project: having fun together. We had no great expectation of the novel ever being published, and we wrote and rewrote it many times as we started to learn the ropes of working together and, more importantly, as we developed our writing and plotting skills.

It was a dreadfully inefficient process. We each wrote several chapters that the other didn’t like at all resulting in a lot of material being thrown away. The plot kept changing of our own volition, as well as the result of the invaluable input of professionals like our agent, Marly Rusoff, and our editors at HarperCollins and Headline. We were also very fortunate to get honest (and often painful) feedback from some of our reader friends. More changes! The book seemed to get too long, too fast, too slow.

I guess that most new novelists experience these types of problems. The wonderful thing about collaboration with someone you know and trust is that you have an immediate, interested and very critical reader for everything you write. Education theory is clear on the value of collaborative learning. Why should learning to write fiction be an exception? Both of us have experience with collaborative writing of non-fiction; both of us enjoyed it and were reasonably successful. So, again, why should fiction be an exception?

So let me try to answer the question of how we write together. Of course, collaborative work is going to depend on the partners, their styles, and interests. Still, there are a few ground rules which must be pretty universal:

— You have to leave your ego behind. You have to be willing to take immediate and possibly quite sharp criticism of your ideas, your characters and your writing. However, wouldn’t you prefer a partner provide such feedback, rather than an editor or a critic?

— You need to agree on the basic direction and structure of the plot. Of course, the characters will take over to some extent, but you need to know generally where you’re heading.

— You have to watch carefully that the characters behave consistently, whoever’s writing. The issue we had was that as we developed characters, their early appearances became less convincing. This must be a problem facing most authors writing a first novel.

I’ll describe how we went about writing our second Detective Kubu novel — The Second Death of Goodluck Tinubu. It’s due for relese in 2009. By the time we started, we had rubbed off most of the rough edges that arose from our inexperience rather than from anything to do with our collaboration. A Carrion Death will see the light of day almost five years after we started writing it, Second Death will be closer to three. That is the benefit of experience.

Our major lesson was to structure the plot really carefully first. The synopsis we sent to our agent when we started the book is still close enough to describe the final version, although the details have changed quite considerably as the characters and texture developed. We spent sometimes frustrating weeks writing nothing and talking the plot through together.

Here it was important to be together and brainstorm, while always being ready to catch an inconsistency arising from the other person’s enthusiasm for his idea. Michael has a habit of killing off characters when we paint them into a corner; I try to resist this for humanitarian reasons if nothing else!

The writing we divide, each picking up pieces where we have ideas and mind pictures of how the scene will work. Obviously this means working on different chapters of the book at the same time. That’s not a problem as long as it’s agreed how the piece will fit with the overall structure. And the great thing is that as soon as the piece is written, there is someone excited and keen to read it immediately, albeit with a critical eye and —track changes’ generating washes of colored notes.

All of that needs to be discussed and worked through — from the basic approach to the exact wording — and so the piece goes through multiple drafts. Skype is a huge boon here; hours of discussion take place over each chapter — sometimes with Michael in South Africa and me in the USA. Email is a given; it would be unthinkable to do this by fax, let alone snail mail!

So it’s put together, we have a draft of a part and settle down to read it, seeing how it flows, how the characters work, whether the plot moves forward. Often we will each find different things needing improvement. We change and polish, and Skype runs hot.

At the end we look back and think about what fun we’ve had and how lucky we are that other people seem to share that. And we wonder why one would want to write fiction alone?

We are also often asked how we went about getting an agent. Did we have one lined up before we started writing? Did we submit our book without letting people know Michael Stanley was, in fact, two people? Or were we up-front about the dual authorship?

We began writing without any thought of agents. After all we were doing it for fun. And my research led me to believe that no agent would be interested in considering a partial manuscript from an unknown author. So it was only when we had a decent draft of the book that we started looking for an agent. And we did so with a clear plan in mind.

We devised our plan by putting ourselves in the position of an agent. Our mental picture was of an agent’s desk piled high with manuscripts — an overwhelming sight each morning. We hypothesized that the agent would then try to reduce the piles as quickly as possible by discarding any manuscript that had a “problem”. A generic query letter? Into the trash! A query letter that was too long or didn’t provide the specified information? Into the trash! A query line that didn’t grab attention? Into the trash! A typo? Into the trash! A dog-eared page? This manuscript had been sent to someone else before coming here! Into the trash!

And so on. Our philosophy was to give an agent no excuse for trashing our submission without reading it. We realize that our mental picture may be incorrect, but it forced us into paying meticulous attention to detail. Every query letter we sent out met every requirement or guideline of the agent. No exceptions.

We were also upfront about Michael Stanley being the pen name of two authors. We had nothing to hide and, if anything, people would be intrigued by fiction being written collaboratively. So our query letter started “We would like to bring to your attention our recently completed mystery novel, entitled A Carrion Death.”

For the most part we approached agents who accepted queries via email. We sent out about 40 queries in a couple of waves. About a third of the agents never bothered to respond. About a third were immediately not interested. And about a third wanted to read the first few chapters.

We ended up having two agents wanting to represent the book. We were so fortunate. We ended up choosing the wonderful Marly Rusoff as our agent. And she has done us proud with contracts with HarperCollins, JC Lattès in France, and Sonzogno in Italy. ref=”http://www.crime-files.co.uk/”>Headline in London bought the UK rights from HarperCollins.

Now the waiting begins. Will readers enjoy our tale? Will they want more? Or is our only reward going to be that Michael and I had so much fun writing together and are better friends now than when we started?

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/ms_bw_small.jpgMichael Stanley is the writing team of Michael Sears and Stanley Trollip, both South Africans by birth. Both are retired professors who have worked in academia and business, Sears in South Africa and Trollip in the USA. Their love of watching the wildlife of the African subcontinent has taken them on a number of flying safaris to Botswana and Zimbabwe. A Carrion Death is their first novel.

/stanley-trollip-small.jpgSouth African-born Stanley Trollip lived in the United States from 1971 until his retirement in 2003. Now he divides his time between Minneapolis and Knysna, South Africa. As a professor he was interested in how computers can facilitate teaching and learning. He is also a pilot and has enjoyed many flying safaris through the countries of southern Africa.

/michael-sears-small.jpgMichael Sears was born in Johannesburg, and grew up in Cape Town and Nairobi, Kenya. He is a mathematician by training. At the end of 2007, he retired from the Anglo-American corporation where he managed a remote-sensing group. He has traveled widely in Southern and Central Africa, with Botswana always being a special favorite.

Posted on - No Comments on Becoming a good acceptor of feedback: hello? Hel-lo?

Becoming a good acceptor of feedback: hello? Hel-lo?

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Sometimes, the universe just rushes to provide material for this blog. Who am I to stop the flow?

After yesterday’s impassioned (but unillustrated by examples) argument against giving in to the urge to argue with someone who has just given you a slew of written feedback on your manuscript, I received a telemarketing call from PRECISELY the type of knee-jerk disputer I’d been talking about, the sort who acts as though a kindly-put no is tantamount to a yes.

Or, at the very least, that it’s an indicator that the person saying no couldn’t possibly be qualified to express an opinion on the subject.

To add SOME enjoyment to what was actually rather an unpleasant exchange, I’ve spiced up the dialogue a little — because, as long-time readers of this blog know, dialogue lifted directly from real life tends to come across as deadly dull, vague, and prolix on the page. I’ve also changed various names, to protect the guilty. (They already know who they are, after all.)

(Phone rings upstage left. Seated at her desk deleting the day’s crop of 250 spam would-be comments on her blog, ANNE tries to ignore it. As it keeps ringing insistently, she trips over three cats, several stacks of unbound manuscripts waiting to be read, and a small mountain of as-yet-to-be-recycled junk mail to answer it.)

ANNE (breathlessly): Hello?

BOB (in the tone one typically uses for chats amongst intimate friends): Hi. Is George there?

ANNE: No, I’m afraid he’s at work. May I take a message?

BOB: You must be his wife.

ANNE (considering then discounting the possibility that this is an old friend of George’s who has somehow missed all news of him over the past 14 years): I mustn’t, actually.

BOB (talking over her): I’ve got a great deal on heating vents for the two of you. Why don’t I swing by and…

ANNE: Why are you talking in such a familiar tone, when it’s perfectly obvious this is a telemarketing call? Please take us off your…

BOB (feigning surprise marginally well): But you’re on my list.

ANNE: The only list we’re on is the National Do Not Call Registry.

BOB: That’s impossible.

ANNE: I can report your company for calling us.

BOB: We vet our lists against theirs. Your husband must have…

ANNE: Are you seriously suggesting that George snuck behind my back and removed our number from the National Do Not Call Registry?

BOB: He might have called us for information about heating vents.

ANNE: I can assure you that he’s not interested. Nor am I. Go away.

BOB: I’ll call back later; he might get mad if we take him off our list.

ANNE: Break up many relationships with that line?

BOB (evidently taking this as encouragement): If you’ll just let me send him some information…

PHONE: Click. Buzz.

(Curtain.)

Some of you recognize Bob in his writerly form from conferences, critique groups, and pretty much everywhere else writers gather, right? He’s easy to spot in the wild: his constant cry is, “Oh, they just don’t understand my work.” It’s invariably the same excuse, whether they refers to other group members, agents who have rejected him, or editors who spurn his agent’s advances.

Rather than, say, “Oh, maybe I should check my work for typos or continuity problems before showing it to other people” or “You know, my agent may have a point there.”

As I mentioned yesterday, unfortunately for the collective reputation of writers everywhere, the Bobs of the literary world are also the ones who respond to form rejection letters with phone calls and e-mails to agents, explaining PRECISELY why the agency was wrong to reject their work.

Which, in case you’re pondering adopting it as a means of winning friends, influencing people, and/or selling heating vents, has never, ever worked. Unless, of course, Bob’s true goal is to give the target of the argument yet another anecdote about someone who just wouldn’t take no for an answer.

In which case, I must say he’s succeeding brilliantly.

Yes, an aspiring writer DOES need to be persistent — but in a strategic manner, in ways that don’t result in slamming doors through which a writer might want to slip someday.

Remember, when a writer approaches an agent or editor, she’s not merely offering a book — she’s offering herself as the author of it. Since it’s practically unheard-of for a manuscript to undergo NO revisions between first submission to final publication, both agents and editors are going to expect an author — ANY author, even Bob — to be able to incorporate their feedback quickly, creatively, and with a minimum of drama.

In that spirit, let’s recap yesterday’s first couple of suggestions on how to respond to written feedback gracefully:

1. Don’t argue

2. Read, reread — and get a second opinion.

Got those firmly ensconced in your brain, because you are better, more talented, and smarter in every way than Bob? Good. Let’s move on.

3. Don’t decide right away how you’re going to handle the critique — or how you’re going to apply its suggestions to your work.

In a way, this is the first cousin to #2: as I argued yesterday, the first flush of shocked emotion is not particularly conducive to long-term planning. All too often, normally perfectly reasonable writers will overreact in the heat of the moment, lashing back at the critiquer. (Which, as we have seen throughout this series, can have some pretty unpleasant consequences for everyone concerned.)

Others will rush to embrace the opposite extreme, deciding in a flash that such a barrage of feedback must mean that the book is not salvageable. Into the trash it goes, if not actually out the window.

Neither course is likely to do either your writing career or the manuscript any good. In the cooler light of subsequent reflection, it’s a heck of a lot easier to see that.

I know, I know — when the adrenaline is flowing fast, every fiber of your being wants to spring into action right away. But revision is a painstaking process; you’re going to need a carefully thought-out plan. That’s going to take some time and mature reflection to produce.

Give yourself permission to stew for a while — privately, where no one even vaguely affiliated with the publication of your book can see or hear you. Get all of that resentment out of your system. Journal. Join a kickboxing class. Frighten the pigeons in the nearest park with your guttural roars.

THEN, when your blood pressure is once again low and your hopes high, go back to the project. You may be surprised at just how much more reasonable that page of critique has become in the interim.

4. Remember that you and the critiquer are on the same side.

Hoo boy, do a lot of writers seem to find this hard to remember immediately after receiving feedback! To hear ‘em talk about (or heaven help us, to) the folks who wrote up that editorial memo, agent’s critique, freelance editorial report, etc., you’d think that expressing opinions about how to improve a manuscript and/or render it more marketable was an act of outright aggression.

But think about it: these people aren’t the enemy; it just feels that way in the moment. In fact, in the vast majority of instances, they’re trying to HELP the writer.

Okay, to the Bobs of this world, it can feel like a sneak attack by an enemy pretty much all the time, as well as for the hypersensitive. To the fellow who won’t hear no, anything but an instantaneous and unqualified YES represents a barrier to be overcome through persistence; for those who have trouble differentiating between their egos and their manuscripts — a very, very common conflation — every rejection, however minor, feels like a referendum upon their very worth as human beings.

I want to talk to the vast majority of writers who fall into neither camp — or who at least pay only short visits to either extreme.

Listen: professional readers are trained not to mince words — as those of you who have queried or submitted may have noticed, rejection letters are TERSE, typically. So is most professional feedback — so much so, in fact, that agents and editors tend not to give any feedback at all unless they think the submission is pretty good.

So when a pro takes the time and trouble to give substantive feedback on a manuscript, as opposed to a form-letter rejection, it’s almost always in the hope of assisting its writer to improve it. That’s almost always the ostensible goal of critique groups as well, and even of those generous first readers who take the time to read your works-in-progress.

When a writer responds to such efforts as though any desire to change the book must stem from an unadmitted and nefarious source — jealousy of talent is a popular choice in such accusations, as is lack of familiarity with what makes literature readable and just plain shallowness — the kindly-motivated feedback-giver feels burned.

Unfortunately for us all, it typically doesn’t take all that many outraged reactions before a feedback-giver starts to feel that it’s not worth it. Why expend the energy, she thinks, to try to help someone who blames the messenger?

Multiply that burned feeling by tens of thousands, and you can start to understand why most agencies choose not to give individualized feedback in rejection letters.

I can hear the better-behaved among you getting restless. “But Anne,” these models of propriety cry, “I am nothing but restrained in my dealings with professional readers. I treat them with respect: I approach them as they wish to be approached, wait patiently for them to read my work, and don’t lash out at them when they reject me. So why treat ME as though I’m as volatile as folks you’ve described?”

Good point, angelic ones. One simple reason: time.

Yes, it would be dandy if they could respond to each and every query as if no angry writer had ever sent them a flame-mail response to a rejection letter. But — and I think it’s been a while since I’ve pointed this out — the average agency receives upwards of 800 queries a week. Plowing through them all is very time-consuming…and form rejection letters save valuable minutes in fresh composition.

Open SASE, slip in pre-prepared photocopy, and whoosh — the response is on its way back to the writer.

In a way, obviously pre-packaged form rejections are kinder to writers than the same boilerplate pasted into return e-mails — since rejections tend to be so short, it’s tempting for the writer to conclude that those words AREN’T what that particular agency sends to everyone. It almost always is — why, from an agency screener’s point of view, should they expend the time personalizing each? — but every agent in the biz has received flame-mail from outraged Bobs who want to know EXACTLY how that generic critique applies to THEIR queries or submissions.

Which brings me to to the reason OTHER than time-savings that agencies are so fond of form-letter rejections. As annoying as those blandly identical form letters are to their recipients, the very fact that they are generic means — or so the logic goes — that they are less likely to provoke an angry response than a letter geared more to actual problems in the query or submission.

Okay, they’re less likely to provoke an angry response that makes it all the way back to the agency. As most of us know from personal experience, they cause plenty of storms in writers’ living rooms across the world.

Which sets up something of a vicious circle, doesn’t it? A few hotheaded writers excoriate their rejecters, causing the denizens of agencies to fear writerly backlash — so they produce maddening generic rejections that, over time, have led many aspiring writers to conclude that the industry is hostile to new talent. Every so often, some frustrated soul just can’t take it anymore — and shoots off a missive that confirms every fear the agency workers had about writerly response to rejection.

Let’s agree here and now that we here at Author! Author! are going to do our part to try to stop that unproductive and soul-curdling cycle. Let’s commit to being the writers that agents dream about representing, the ones who can and do take feedback professionally, incorporate it well, and use critique to make our manuscripts into the best books they can possibly be.

A bit ambitious, true. But someone’s got to start the counter-movement.

Whew, that was a lot of advice to absorb in one sitting, wasn’t it? Rest assured, it’s not my final word on the subject — we’ve barely scratched the surface of techniques for handling feedback. If today’s array doesn’t work for you, relax: one of the subsequent suggestions probably will.

Keep up the good work!

Posted on - 2 Comments on When a writer’s buttons get pushed

When a writer’s buttons get pushed

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No, this lovely, soothing picture of my flower garden (snapped by the equally lovely and talented Marjon Floris) does not mean that my fairy godmother came and waved her wand over my despoiled back yard, alas; the pretty things you see here are from last year, and their descendents still above ground are currently despairing under construction detritus.

In fact, even as I write this, an enthusiastic young man in a backhoe appears to be enjoying himself very much, rolling back and forth across land that was once green. And I wouldn’t be entirely surprised if that crash I just heard involved the demise of one of my windows.

But that’s not my focus at the moment. Since we’ve been talking for a week now about coping with the trauma that is receiving and applying verbal feedback, I thought it might be a good moment to remind us all that THINGS GROW BACK.

So far in this series, we have been concerned primarily with how to deal constructively with the kind of feedback writers often receive face-to-face: in critique groups, classes, pitch meetings, public readings to one’s, well, public, workshops, telephone calls with one’s agent, lunches with one’s editor, and occasionally, as we saw yesterday, situations where one is inadvertently saddled with a feedback-giver who doesn’t quite get the story.

Daunting situations, all. You were brave and attentive while we looked them straight in the face; I’m proud of you.

And in the fine tradition of tough love, I’m going to reward you for that courage by testing it a bit more. Today, we begin taking on WRITTEN feedback.

Already, I can feel some of you squirming behind your computer desks. “But Anne,” I hear a vocal minority protest, “that’s comparatively easy critique to take well, isn’t it? I mean, in person, you have to keep your temper, be polite, refrain from bludgeoning the critic with the nearest blunt object, that sort of thing. But with written feedback, I can indulge in primal screaming in the privacy of my atelier. So why worry about the intensity of my response?”

I can answer that in two keystrokes, Mr. Atelier-Owning Smarty-Pants: the DELETE key and the SEND button.

C’mon, admit it — you know precisely what I’m talking about here. No? Okay, let’s introduce a few new exemplars to illustrate.

Written feedback meltdown #1: when Lionel signed with Murgatroyd Literary Associates two months ago, he didn’t know much about how submissions to publishing houses worked. Like many new to being agented, Lionel simply assumed that his agent would start pitching and sending out his novel, LOVE KICKED ME IN THE DIPLOMATIC POUCH, the nanosecond the hard copies arrived in New York.

Give or take a coffee break or two.

Being a conscientious agent who truly believes in Lionel’s book, however, Murgatroyd expresses an interest in seeing the book revised to maximize its marketability before he begins investing in buying coffee and lunch for editors. He promises the incredulous Lionel some feedback, but then the holidays happened, followed by the annual New Year’s Resolution Query Avalanche…in short, he’s only just gotten around to it now, in March. Sorry.

Naturally, Lionel has been chomping at the bit the whole time: he can’t WAIT to quit his day job as Secretary of State to become a full-time writer. But when he begins to read Murgatroyd’s two-page (single-spaced) explanation of what he wants changed, his brain feels like it’s boiling by halfway through the second paragraph.

What does he mean, the title isn’t suggestive enough, or that the instantaneous translators at the UN couldn’t possibly have their mouths at leisure enough for the peanut butter sandwich bonanza in Chapter 12? And how could the plot possibly work without the brigade of tap-dancing baton-twirlers from Nairobi?

By the time he reaches Murgatroyd’s tentative suggestion that perhaps June would be the best time to start circulating manuscripts, Lionel has sprouted two ulcers, the makings of a whopper of a migraine, and a bunion on the third toe of his right foot. Clearly, Murgatroyd wants a completely different novel than the one he’d had in mind.

Shaking, Lionel inches his mouse toward the DELETE key — not to trash the manuscript, although obviously that’s a lost cause, but to eliminate the most remote possibility that he will ever have to gaze upon this emotionally-abusive document again.

Weeks pass, but Lionel is afraid to open Murgatroyd’s subsequent e-mails, for fear of being lambasted. Eventually, they stop coming.

Doesn’t seem plausible that an aspiring writer would bow out of a relationship with a good agent so quickly? Actually, it happens all the time: agents often speak with regret about the talented writer with the great book concept who went away, feedback in hand — only to disappear forever into the Revision Vortex.

Don’t worry; we’re going to make sure that it doesn’t suck you in, I promise.

Okay, that’s one button down. Here’s an example of the other.

Written feedback meltdown #2: Nancy’s first novel, THINGS I COULD NOT TELL MY MOTHER I DID IF THIS WERE NONFICTION, was snapped up fairly quickly by a major publishing house — which is to say, in under a year’s worth of submissions by her agent, Olivia, a period punctuated by our heroine’s e-mailing twice a week and calling three times a month to find out what was going on with her book.

Relieved at the prospect of no longer being on the receiving end of so much angst, Olivia passes along editor Pauline’s e-mail to Nancy, so they may communicate directly, and retires to Bermuda to raise mountain lions. (They’re easier to herd than authors, she says; big cats don’t need continual reassurance that they’re talented.)

At first, Nancy and Pauline’s e-mail exchanges are very cordial: they discuss deadlines, minor changes, information for the marketing department. Then, one day, Nancy sits down at her computer to find what’s known in the biz as an editorial memo, a document briefly summarizing the changes Pauline would like to see in the manuscript before formally accepting it for publication — and, not entirely coincidentally, before paying the second installment of the three-part advance.

Nancy can’t believe her eyes — these change requests are outrageous! What does plausibility even MEAN, in a fictional context? Plenty of girls in her generation were Yo-Yo Ma groupies, and while cellos certainly aren’t common in marching bands, it’s just closed-minded to declare it impossible. And who cares if the subplot about the bassoonists’ conspiracy to replace the conductor with a cardboard cut-out of Jerry Garcia adds four chapters to the book? It really happened that way.

I mean, it happened that way in the book.

But Nancy is a word-oriented person and, she believes, a reasonable one, so she sits down immediately and writes a 27-page response to Pauline, explaining precisely how and why each and every one of these suggested changes is, if not actually idiotic, at least a really, really bad idea.

The next day, she receives a furious phone call from a wildcat farm in Bermuda. “What on earth did you say to Pauline?” Olivia demands over the ambient mewing. “She’s talking about dropping the book!”

Seem extreme? It’s not unheard-of, barring the mountain lion part. But let’s tone the same phenomenon down a little, to show the more common victim of the itch to push the SEND button.

Written feedback meltdown #3: querulous Quentin has been querying his quaint historical romance, THE QUONDOM QUISLING QUAILS, for quite some time now. It might be quixotic, but it has long been his quotidian habit to question other quill-pushers in his critique group about the qualifications of their representatives.

(Okay, I can’t keep it up anymore.)

Having experienced little success by sending Dear Agent queries to everyone he could find on the Internet who claimed to sell books, he hies himself hence to a writers’ conference, because he’s heard that it’s easier to pick up an agent that way.

The first day of the weekend-long conference is disappointing, though: two agents to whom he has been randomly assigned for pitch meetings turn out not to represent his kind of book.

Not that it stops him from continuing to urge them to make an exception in his case.

On Sunday, he approaches Rex, an agent who does take on historical romance. He seems open to Quentin’s book concept; he asks to see the first 50 pages. Delighted, Quentin rushes home and e-mails the chapters that very night, then settles down to the time-honored writerly ritual of counting the seconds until the agent falls in love with his work.

Out of his mind with anticipation by the following Friday, he shoots off an e-mail to Rex, asking if he liked the pages and offering to send more. In passing, Quentin explains that he wants this book to succeed more than anything else he has ever desired in his life.

When Rex has still not responded by the Tuesday after that, Quentin sends another e-mail, apologizing for being so intrusive, but explaining that he (unlike every other writer from whom the agent might conceivably have requested materials, one assumes) is committed to making this book the best it can possibly be.

Fortunately for Quentin, Rex hasn’t bothered to read these subsequent missives, which have automatically been added to the queue (ah, there’s another one) of e-mails for Rex’s assistant Samantha to plow through when she is finished reading the week’s paper submissions.

Samantha, as it happens, shares a 3-room railroad apartment in Brooklyn with Millicent and four other agency screeners. (Have I mentioned that they’re not paid much?) When she gets to Quentin’s submission, she gives it a fair reading. For a paragraph, at any rate.

Then she rejects it with the standard agency boilerplate: Thank you for submitting your novel. Unfortunately, I didn’t fall in love with this story, and the fiction market it too tight at the moment to take on projects in which we do not have complete faith. Best of luck in placing this elsewhere. Sincerely, Samantha J. Powermonger.

Quentin is stunned by this response. Who the heck is Samantha J. Powermonger? Did she steal his manuscript from Rex? Hadn’t he and Rex made a real connection at the conference?

Clearly, there’s been some terrible misunderstanding. To rectify it, he sends off an extensive e-mail to both that Samantha person and Rex, explaining that there must have been a mix-up at the agency.

While he’s at it, he explains precisely why his protagonist is deeply loveable.

Rex does not respond, but Samantha (not having burned her lip on a latte that day) does. She explains patiently that she is Rex’s assistant, and it’s her job to screen submissions. Yes, that really does mean that his submission had been rejected.

Quentin responds five minutes later with a four-page missive, informing her (since she was evidently unaware of it) that he and Rex had an understanding, so she had no right to keep the manuscript from him. Obviously, she knows less than nothing about GOOD literature, so here is another copy of the requested pages. Perhaps this time she could manage to be a good secretary and place them in the right IN box?

When she doesn’t reply within a few hours, he composes a snail mail letter to Rex, explaining what has happened and marking it PRIVATE!!!! Mysteriously, that doesn’t elicit a request for the rest of the book, either.

Clearly, it’s all Samantha’s fault. He’d better send her another e-mail.

(Curtain.)

Now, I would sincerely hope that how each of these exemplars handled feedback on their work — explicit critique in Lionel and Nancy’s cases, implicit in Quentin’s — made you laugh because you would never DREAM of handling professional criticism this way. But the fact is, wildcat farms aside, writers do launch these kinds of responses in the general direction of agents and editors every day.

And that, my friends, is bad for all writers, leading many folks in the biz to roll their eyes and dismiss the whole lot of us as hypersensitive, volatile, and ignorant about how the industry actually works. They tend to attribute this to a desire to cling desperately to our original drafts, as if the arrangement of words on the page were somehow mystically significant, or to a simple refusal to understand that publishing is a business, not an arts-promotion charity.

I don’t think that’s usually what’s going on.

I attribute this kind of overreaction to three causes: (a) lack of skill (and experience) in accepting feedback, (b) conflation of effort expended with quality of writing, and (c) a myopic tendency not to try to see a manuscript (or query) from any point of view other than that of author.

Why bring this up now, in mid-series on feedback acceptance?

Next time, I’m going to start going through a set of strategies any writer can use to present his response to written critique more professionally, in a way that will avoid engendering the astonished and annoyed responses we’ve seen here. Despite what many writers would like to believe, well-written books are seldom produced in a vacuum; ideally, working with an agent or editor should be a collaboration, not merely a division of the labor required to bring a book to market.

But in order to move beyond simply not offending people who wield power over your ability to sell your writing and begin to become truly talented at incorporating feedback, let’s start thinking about (b) and (c) as well.

Why? Because ultimately, a book is not for the author alone — at least, not if the author plans to get it published.

It is also for the audience. And no matter how talented a writer may be, if she can’t place herself in the shoes of her target audience — be it agent, editor, or the reader she believes will eventually be buying her book on Amazon — she’s not going to be a very good reviser, whether based upon outside feedback or her own self-editing instincts. She needs to learn to view her work as other readers see it.

Give it some thought — and keep up the good work!

Posted on - 1 Comment on Entr’acte: let’s talk about this, or, if it could happen to Tru, it could happen to you

Entr’acte: let’s talk about this, or, if it could happen to Tru, it could happen to you

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I was prowling my bookshelves last night, seeking out the source of a dimly-remembered quote, when I came across a marvelous writer-taking feedback scene in Truman Capote’s BREAKFAST AT TIFFANY’S, of all places. I had to laugh, because the narrator goes through so many of the reactions to in-person feedback we’ve been discussing for the last week.

Take a gander:

Very few authors, especially the unpublished, can resist an invitation to read aloud. I made us both a drink and, settling in a chair opposite, began to read to her, my voice a little shaky with a combination of stage fright and enthusiasm: it was a new story, I’d finished it the day before, and that inevitable sense of shortcoming had not had time to develop. It was about two women who share a house, schoolteachers, one of whom, when the other becomes engaged, spreads with anonymous notes a scandal that prevents the marriage. As I read, I each glimpse I stole of Holly made my heart contract. She fidgeted. She picked apart the butts in an ashtray, she mooned over her fingernails, as though longing for a file; worse, when I did seem to have her interest, there was actually a telltale frost over her eyes, as if she were wondering whether to buy a pair of shoes she’d seen in some window.

“Is that the end?” she asked, waking up. She floundered for something more to say. “Of course I like the dykes themselves. They don’t scare me a bit. But stories about dykes bore the bejesus out of me. I just can’t put myself in their shoes. Well, really, darling,” she said, because I was clearly puzzled, “if it’s not about a couple of old bull-dykes, what the hell is it about?”

But I was in no mood to compound the mistake of having read the story with the further embarrassment of explaining it. The same vanity that had lead to such exposure, now forced me to mark her down as an insensitive, mindless show-off.

Holly Golightly wasn’t the only one fidgeting during this recital, was she? Did I feel some of you out there who were only familiar with the story via the Audrey Hepburn movie (or by reputation) exclaim a little over the use of such language in a bestseller from 1958? Holly’s salty talk is not the only thing the screenwriters buffed away, incidentally: the story’s about the relationship between a gay man and a straight woman who makes her living by being a professional tease, essentially.

It’s a beautiful story. Someday, someone really ought to make a movie out of it.

In addition to engendering this “Oh, my God — tone it DOWN!” reaction from moviemakers, BREAKFAST AT TIFFANY’S is an interesting work from an editorial point of view. Revision requests dogged it practically from its inception.

Which is fascinating, since Capote’s devotion to sentence-level perfection was already legendary. This was most emphatically not a novella that sprang from its creator’s head fully formed and armored, like Athene. Purportedly, the first draft of the first page — which, in its final form, is for my money one of the best openings in English prose — looked a little something like this:

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By all accounts, it was far from a smooth writing process: he had trouble coming up with an ending for the story (which remains the novella’s primary weakness, I think), which lead to some deadline-meeting difficulties. To complicate matters, although he already had a book deal with Random House for a collection of stories, he had also contracted with Harper’s Bazaar (a magazine for whom two of the novella’s characters work, amusingly enough) to print THIS story as a teaser for the book.

The year was 1958, if you will recall. Can anyone out there familiar with the text — or, for that matter, anyone who read the excerpt above — anticipate what happened when the manuscript fell on the magazine’s editorial desks?

Hint: it has a great deal to do with our current series.

You guessed it: a positive avalanche of revision requests, ones that cut to the very heart of the piece. They asked Capote, for instance, to remove all of what were then primly called four-letter words from the novella AND, um, change how Holly paid the rent, if you catch my drift.

Naturally, Capote was furious — surely, all of us can identify with that, no? After all, Holly was, as he said in later interviews, his all-time favorite creation.

So what did he do? He refused point-blank to make the requested changes — and Harper’s Bazaar cancelled the publication contract.

Oh, were you hoping for a happy ending for that anecdote? Actually, there was one, but it took a while to happen: the book came out to huge acclaim; naturally, the well-publicized battle attracted readers in droves. Capote’s literary star rose even higher, and he reportedly made scads of money from the movie rights.

And the movie studio promptly disemboweled his story to turn it into a romantic comedy. A pretty good one, as it happens.

Since our pal Tru did ultimately get the last laugh: in having stuck to his guns to an extent that a less well-established author (or a less well-heeled one) would not have been able to have afforded to do, he did ultimately bring out what is arguably one of the best novellas of the twentieth century, a work that remains surprisingly fresh today.

But there’s no denying that the short-term cost of this literary bravery was very, very high.

I’m telling you this story not merely because, after a week of learning tongue-biting strategies, an author who fought back might seem rather refreshing, but also as fodder for discussion. So let me ask you, readers:

How do you think the narrator of the story could have handled his first reading better, to minimize the pain to himself and improve potential feedback?

If you were in Capote’s situation today, selling your work in the current hyper-competitive market, would you have made the choice that he did? If not, how might you have gone about it differently?

I know, I know — these are the kinds of questions that you might expect to see on your American Literature 203 midterm, but for a career writer, these are practical issues of earth-shattering importance.

So while there are no right or wrong answers here, I would encourage you to think of this not as a literary exercise, but as an opportunity to test-drive your feedback-accepting reactions in a supportive environment. Before, you know, the stakes are as high as they were for Truman.

The usual Let’s Talk About This caveats apply, of course. Let’s try to keep this constructive, and do bear in mind that a comment posted on a website tends to stay there for an awfully long time. Please feel free to post your responses anonymously, if it makes you more comfortable being honest — but try to keep the language acceptable for Harper’s Bazaar, okay?

I’m looking forward to what you have to say. Keep up the good work!

Posted on - 2 Comments on Becoming a good acceptor of feedback, part V: coping when the bookworm turns

Becoming a good acceptor of feedback, part V: coping when the bookworm turns

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This has been a tough little series, hasn’t it? Rarely have punches been pulled less here at Author! Author!, or truths more frugally varnished. A little over a week into this, I can see why so few writing sites tackle to this particular issue in a systematic way: we’re talking about learning to quiet the good old hard-wired human flight-or-fight response here, after all.

This will be my last post — phew! — on what is potentially the most confrontational of feedback-receiving situations, the face-to-face meeting. Before I wrap up the list, tie it with a bow, and tuck a chocolate bunny into the basket, let’s revisit the goodies already nestling in that absurd plastic grass:

1. Walk into the meeting with a couple of specific questions you would like your critiquers to answer.

2. Bear in mind that today is not necessarily a good day for response.

3. Take good notes.

4. Be an active listener.

5. If you’re overwhelmed, ask for a rain check. Or at least buy yourself some time.

6. Re-read the critiqued pages before responding.

7. Consider the source — and select your sources with care.

8. The rule of one, part I: accentuate the positive.

9. The rule of one, part II: minimize the negative.

10. Don’t ask for feedback from someone whose honest opinion you are not prepared to hear.

After my last post, I could feel in my very bones that not all of you were satisfied with this array of coping mechanisms. “But Anne,” I heard some of you professional feedback veterans plaintively pointing out, “I WAS open to the feedback experience when I walked, and I DID want to hear an honest opinion of my work. But the critique I’ve been getting has been so overwhelming — where do I even begin?”

I’m glad that you brought this up, battle-scarred feedback-receivers. You’ll be delighted to hear that I’ll be dealing with this issue at some length in my next set of posts, which will concentrate on the art of accepting written feedback. But I do have a couple of tips that apply beautifully to this dilemma vis-à-vis verbal feedback.

11. Don’t penalize yourself by expecting perfection.

To put it in a slightly less judgmental manner — because, hey, some of us are sensitive to criticism — if you’re submitting a manuscript for critique, it is by definition a DRAFT, right, not a finished book, and thus a work-in-progress? Heck, from the industry’s point of view, a book is still potentially changeable until it is actually sitting on a shelf at Barnes & Noble.

Sometimes, it’s not beyond further meddling even then.

Revision is just a fact of the business. A writer who expects not to have to alter his or her manuscript at SOMEONE’s request at SOME point in the publication process might have some bad news coming about the Easter Bunny, if you catch my drift.

Avert your eyes, children. Truth isn’t always pretty.

A misunderstanding of this fact of publishing, I suspect, is often lurking under the skin of the writer who over-reacts to substantive critique. Because he has put so much work into the book, he is stunned to hear that the manuscript he thought was ready to send out to agents and editors — or might win a literary contest — might require MORE of his time and attention.

Completely understandable, of course — but not at all reasonable, from the industry’s point of view. Or from the feedback-giver’s, usually.

Again, this is a matter of expectation. No matter how talented a writer is, pretty much every book that ends up published goes through a multitude of drafts. Believing otherwise almost always ends in tears.

As in the kind that come out of one’s eyes, not what happens when a distraught person takes sheets of manuscript between his hands and rips. Although the latter is not an uncommon first response to feedback from a writer who had expected to hear nothing but praise for his work.

Which leads me to one of the best pieces of feedback-reception advice you will ever hear, even if I do say so myself:

12. Don’t apply what you’ve learned from feedback right away. Give it some time to sink in first.

Oh, how I wish that every agent, editor, and hard-line critique group member would have this tattooed on her forehead! I can’t even begin to describe the amount of human misery it might prevent.

Look: hearing the hard truth about a manuscript, even a brilliant one, is not the most pleasant process for even the best-adjusted writer’s psyche. In the heat of the moment — to be precise, the first moment a writer finds herself alone with her computer after receiving a whole heap o’critique — we’ve all been known to overreact a trifle, haven’t we?

In little ways, like deleting the computer file containing the manuscript. Or deciding that a quip about one scene’s momentary implausibility means that the entire subplot relating it should be cut.

Train yourself NOT to give in to these urges. Bite on the nearest sofa cushion, howl into the night, eat two gallons of chocolate chip ice cream at a sitting — but do NOT, I implore you, go anywhere near your manuscript when you’re still in what people like me tellingly call critique shock.

I’m quite serious about this: you may feel perfectly fine, but a hefty portion of the creative part of your brain is in shock. No matter how much sense cutting half of Chapter Two and placing it at the end of Chapter Seven seems to make at the time, just make a note of the idea AND WALK AWAY.

Trust me on this one. No matter how well you took feedback in the moment, your judgment WILL be impaired at first. You’ll be much, much happier — and end up with a substantially better revision — if you wait a few days before you begin leading those darlings of yours to the sacrificial altar.

“But Anne,” I hear some of you huffing incredulously, “what if I got that feedback at a conference, and one of the agents and editors there asked me to send chapters? I need to put that critique to work right away, don’t I?”

Let me answer that question in three parts: no, no, and NO.

The average requesting agent or editor would not be AS surprised to see a mail carrier flop your manuscript on his desk within the week as to see the Easter Bunny hop in with it, but he certainly doesn’t expect it. Heck, he probably would not lift an eyebrow if he didn’t see the 50 pages he asked for last week before the Fourth of July.

Although you might not want to push it so far as having it delivered with by the Furtive Non-Denominational Gift-Giver in December.

As those of you whose long-term memory happens to include last year’s Book Marketing 101 series (in particular, the posts in the HOW SOON MUST I SEND REQUESTED MATERIALS? section) are already aware, a request for materials does NOT need to be fulfilled within the week.

Or even the month. Long-time readers, chant it with me now: what matters is how GOOD the submission is, not when it gets there. (Within reason, that is.)

Take the time to make sure that your submission is in tip-top shape before you send it out. If that means you want to incorporate substantive feedback first, great — but there’s no earthly reason to tackle that arduous task the nanosecond the conference is over, when you will be positively vibrating with “a real, live agent asked to see MY work!” adrenaline.

Take a few days to calm down first; your logical faculties will be working better then, I assure you. And it’s not as though the request for materials is going to expire by next Tuesday.

Above all, be kind to yourself in the wake of feedback. Exposing your work to hardcore scrutiny takes quite a bit of bravery — allow some time for the body’s automatic fight-or-flight response to stress to stop rushing through your system before you apply your racing brain to the daunting task of tearing your pages down to rebuild them with a stronger foundation.

On to responding to written feedback! Keep up the good work!

Posted on - 2 Comments on Becoming a good acceptor of feedback, part III: on beyond merely maintaining a pleasant face

Becoming a good acceptor of feedback, part III: on beyond merely maintaining a pleasant face

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For the past couple of days, I’ve been talking about that most trying of recurring writerly obligations, dealing gracefully with face-to-face feedback sessions. Whether it’s in a critique group where writers are sharing their suggestions about how to improve one another’s chapters or the more one-sided phone call from one’s agent or editor asking for a change in a manuscript before it makes the rounds of editors or goes to press, many, if not most, writers find it a bit hard to bear with a smile.

A real smile, that is, not the plastered-on grimace of those who are counting to ten before reaching for any weaponry that happens to be handy.

To that end, let’s recap the face-to-face critique-handling strategies we’ve covered so far:

1. Walk into the meeting with a couple of specific questions you would like your critiquers to answer.

2. Bear in mind that today is not necessarily a good day for response.

3. Take good notes.

4. Be an active listener.

5. If you’re overwhelmed, ask for a rain check. Or at least buy yourself some time.

6. Re-read the critiqued pages before responding.

Any questions, comments, cries of “Oh, my God, you can’t be serious?” about those? Good. Let’s move on.

7. Consider the source — and select your sources with care.

As I mentioned yesterday, not all feedback is equally applicable to one’s work — yes, even if it comes from a well-respected agent, editor at a major publishing house, or even yours truly. This is not, contrary to popular opinion, an industry of generalists, but of specialists.

Just as it really doesn’t make sense to pitch or query a novel to an agent who represents exclusively nonfiction, ideally, a writer would approach only those who are intimately familiar with her chosen book category for feedback. If she has written a memoir, for instance, her dream team of first readers might include a bevy of inveterate autobiography fans, a writers’ group made up exclusively of memoirists, and perhaps a conference critique from an agent, editor, or author whose interests lie in that direction.

But that’s not how the cookie tends to crumble in real life, is it? Most of the time, we writers don’t have the luxury of showing our work to specialists.

Time and again, writers approach me for editing, bemoaning the quality of the feedback they’ve been getting. “Well,” I say in the sympathetic tones of my trade, “who has been reading your work?”

The litany is almost always the same: my spouse, my best friend, and my writing teacher; the one romance writer, two mystery writers, and one science fiction writer in my critique group; the agent to whom I was randomly assigned at that conference, the guy who represents nothing but books about horses and Civil War widows; the editor who walked into a group pitch meeting announcing that he wasn’t empowered to take on any unagented work…

“Wow,” I usually say, after the list has petered out. “Has anyone who habitually reads your kind of book for pleasure or business read it yet?”

A quick caveat: please don’t take this observation as an excuse to tell members of your critique group that they wouldn’t know the specialized requirements of your chosen genre if they sat up and barked. It’s the writer’s responsibility to recruit qualified first readers, just as in her best interests to query and pitch to only agents and editors with a demonstrable interest, if not track record, in her chosen book category. (For tips on how to figure out whom to ask to fill this much-valued function, please see the GETTING GOOD FEEDBACK category at right.)

However, being cognizant in advance of whether the kind soul offering you feedback on your writing is hip to what is currently being published in your selected line can certainly help you keep his suggestions in perspective. After all, what could be gained by debating the merits of whether your hard-boiled detective narrator (the one who has a fatal attraction to dames with great gams; you know the guy) is too tough to be likeable with someone who has never read a hard-boiled detective novel?

Or — and this criterion often comes as a surprise to frustrated feedback givers — with someone who thinks, bless his heart, that THE MALTESE FALCON still represents the cutting edge of the genre?

Or with an agent who has represented only literary fiction and self-help books for the past 15 years?

Again, I’m not bringing this up to give you an argumentative tool, but to help you pick your battles. Naturally, any good reader can give useful feedback on non-genre-specific issues, such as clarity, pacing, and plausibility.

But to be blunt about it, it’s not going to help improve your mystery if you’re only receiving feedback from people unfamiliar with the genre’s conventions. Selecting your feedback-givers with care will go a long way toward avoiding unproductive quibbling.

8. The rule of one, part I: accentuate the positive

This one can have a practically magical effect on a group critique session on the verge of becoming nasty: when you are listening to feedback (ideally, as I suggested yesterday, with busily-scratching pen applied to ample paper supply), make it your mission to find one — JUST one — piece of advice that makes sense to you out of the whole critique.

Then make it the topic for further discussion, leaving everything else that’s been said for consideration in private.

This doesn’t mean, of course, that you should ignore the rest of what’s said; write it all down, and if you find multitasking difficult, go ahead and ask another member of your critique group to take notes as well. (Not a bad idea in any case, actually.)

But keeping your tender ears out for the one piece of feedback that you are certain is worth a try serves a couple of purposes. First, it gives you an upbeat topic for further discussion. Second — and more conducive to your general happiness — it helps shift the focus of the exchange from a list of what your manuscript does wrong to how clever the critiquer has been to figure out a way to improve what is already good.

To understand how profound this mental shift can be, picture the exemplar I mentioned yesterday, the all-too-common hyper-defensive critique group member who sits on the edge of his seat while others are discussing his writing, jaw set and pulse racing, just waiting for an excuse to jump in and justify what he’s written. Can you even imagine that guy being able to say at the end of the meeting, “Wow, Natalie, that’s an interesting idea. I’ll have to go back to Chapter 2 and try that”?

There’s a reason he couldn’t do it: every fiber of his being is devoted to ego defense, rather than gleaning something constructive from the critique session. Although he probably doesn’t think of it this way, he’s poised to protect his feelings at the expense of his writing project.

9. The rule of one, part II: minimize the negative

Okay, all of you pessimists out there — Part II of the Rule of One is for you: it’s a strategy for coping with a critique in which, even with the best intentions, the writer is hard-put to find anything useful, or which is so general (“Does your true-crime book really need to be so graphic?”) that at first blush, it doesn’t seem remotely applicable to the manuscript at hand.

Instead of saying something confrontational like, “Hey, Bozo, are you sure that it was MY chapter you read?” find one — JUST one — of the speaker’s points to focus upon, rather than the whole morass. And instead of picking the most outrageously wrong part of the critique, why not select something in the mid-range of egregious?

Then ask follow-up questions on that PARTICULAR point and no other. The more specific (and text-based) you can be, the better.

Do I hear the cynics out there getting ready to riot? “But Anne,” they protest, “why bother? If the critiquer is an idiot who obviously doesn’t know the first thing about my book category, or doesn’t seem to understand what she’s read, why not just dismiss her and be done with it?”

For several good reasons, oh ye of little faith. First, giving oneself permission to dismiss an entire set of feedback at one fell swoop sets a dangerous precedent — once the habit is established, it can become pretty tempting to dismiss the next critiquer who says something similar about a work, and then the one after that. After a while, rejection can become second nature.

And we all know where that can lead, can’t we? That’s right: to Kimberley, our hypersensitive writing group member from a few days back. Look upon her works, ye mighty, and despair.

Second, even a poor critiquer can occasionally make a good point. Sometimes, good readers are not very articulate about what they would like to see changed in a manuscript — particularly if they are new to giving feedback. Asking very specific follow-up questions can be very helpful in eliciting what they actually mean.

Although in defense of such roundabout reasoners, I do wish that more writers’ groups told new members up front that “I liked this” and “I didn’t like that” are not very useful ways to express feedback. Diagnosing manuscript problems is hard; even very careful readers could often use some guidance at first.

Third — and I hesitate to bring this up, but it may save you some grief down the line — seemingly inapplicable critique occasionally comes from unlikely sources. Like, for instance, the hapless agent who, due to a colleague’s cancellation, abruptly finds himself expected to read thirty 10-page novel excerpts in preparation for conference critique meetings that begin two hours hence.

Hey, it happens.

Rather than retail any of the truly spectacular (and, from a writer’s point of view, quite depressing) anecdotes I’ve heard over the years from agents and editors who have found themselves in this position, let me share an awkward moment from my own past.

Years ago, I entered a writing competition where the prize included a month-long residency in an artists’ colony and face-to-face manuscript critique by two quite well-known authors. Excited at the prospect, but aware that I would get more out of the feedback if I were familiar with these authors’ most recent work, I naturally rushed right out and indulged in an orgy of literary preparation.

Perhaps not entirely coincidentally, the author whose work I admired liked the chapter I submitted for critique, so we spent a charming hour chatting about my work, hers, and how I could make my writing more marketable. Those whose work was less similar to hers did not fare so well.

But now that we’re all familiar with Tactic #7, that doesn’t particularly stun us, right?

When Important Author #2 appeared on the scene — three days late for her week-in-residence and planning to leave two days early, which automatically made me a bit wary — I was very diplomatic about the fact that I didn’t find her work very engaging. Not to blow my own horn, but this restraint did require some near-heroism on my part, as my extensive reading binge had revealed that her literary output since 1957 had consisted largely of telling and retelling the (apparently autobiographical) plot of her first critically-lauded novel in slightly different forms.

Pop quiz, to see if you’ve been paying attention: how many of you had thought by the end of the previous paragraph that, in accordance with Tactic #7, I should have bowed out of my scheduled critique meeting with her? Take a gold star out of petty cash if you did.

Alas, at the time, I was young, innocent, and entirely too prone to confuse slightly inconveniencing someone with being impolite. I walked into the meeting prepared for her to dislike my chapter, of course, but I made the mistake of assuming that as long as I didn’t let her feedback vex me into blurting out some version of, “Why on earth did anyone ever consider you for the Pulitzer?” I would survive the occasion with my dignity intact.

You can feel this coming, can’t you? Don’t worry; it’s far worse than you’re imagining.

She not only didn’t care for my work — she mixed it up with another competition winner’s. (She didn’t like hers, either, apparently.) Entirely disregarding my polite, gentle hints that perhaps she had mislaid my manuscript, the august lady proceeded to blast my fellow writer’s work for a good ten minutes.

I had absolutely no idea what to do. Surely, when the other writer came for her session (which, because Nemesis has a dandy sense of humor, was scheduled for immediately after mine), the grande dame would realize her mistake — and something in her regal bearing gave the impression that she was not overly fond of admitting her own mistakes.

So I pulled the pin on the truth grenade. And she ARGUED with me about whether I’d read the chapter she’d been lambasting. Pop quiz: what should I have done at this point?

A bronze star with walnut clusters if you shouted, “Run! Murmur some polite thanks and flee for your life, praying that she will forget your name the next time she’s sitting on an award board!”

Actually, I did try to escape, but by then, she was grumpy. Ordering me not to move, she dug through the sheaves of paper in her battered Serious Literary Person’s satchel until she found my chapter — and proceeded to read it in front of me.

Or rather, she read the first two pages, gave the kind of titter that frightens dogs and small children, then announced with finality, “Well, you have some good lines here. But Greeks have been done.”

Because I have been to graduate school — the untrained should not attempt this level of logical gymnastics at home — I was able to translate this to mean that she’d seen MY BIG, FAT GREEK WEDDING (which had come out a year before) and had decided that single point of view represented the experience of every Greek-American currently roving the planet. Clearly, she was not the ideal audience for this particular chapter.

But did I fight with her about the reasonableness of rejecting writing about an entire ethnic group at one fell swoop? Did I take her to task for not having read what it was her obligation to read? Did I dip into my well-justified dislike of her literary output to point out that she had been writing about her Irish-American family since the late 1950s — and that, in fact, had been done before, too?

No — because the literary world is small enough that if I blew up at that moment, I might end up as the butt of an anecdote about how bad writers are at accepting honest critique, the last thing I needed while my agent was shopping a book of mine around to editors.

(Did a light bulb just switch on over your head? Yes, it can be that easy to get a reputation as a feedback-resenter.)

So what did I do? I engaged her in a discussion of the relative merits of the writing of David Sedaris and Jeffrey Eugenides, that’s what. I didn’t even bother to point out that they are both Greek-Americans who write habitually about, you guessed it, Greek-Americans; I trusted that the irony of the situation would occur to her later.

True, I didn’t glean any useful feedback from the exchange, but we did part on cordial terms (overtly, at least), which is more than merely maintaining a stoic, frozen visage would have achieved. To this day, in fact, she says hello to me by name at literary events. She has even introduced me to other authors as “an unbelievably good sport.”

And that, boys and girls, is how flexible a new author sometimes has to be. More tips on increasing your ability to twist yourself into a genial pretzel follow next time. Keep up the good work!

Posted on - 10 Comments on Becoming a good acceptor of feedback: the face-to-face checklist, part II

Becoming a good acceptor of feedback: the face-to-face checklist, part II

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This week, we’re concentrating upon building one of the most useful skills a career writer can have: the ability to take feedback well. Why is it so handy, you ask? Because from the industry’s point of view, an ability to respond to even gloves-off critique calmly and reasonably isn’t just a nice optional feature on an author — it’s part of the standard equipment.

With an eye to that reality, last time, I began going through a list of strategies for the critique situation where a writer is most likely to over-react, the face-to-face feedback session.

Are the shy among you sitting down? Good, because I have some potentially startling news to share: face-to-face critique moments positively abound in the writing world, in every form from the aforementioned writers’ group to a pitch session with an agent or editor to being approached by a less-than-enthusiastic fan at a book reading.

Unless you are lucky enough to land that one-in-a-million literary berth that enables you to hide out in a well-furnished cave in Outer Mongolia, typing away in solitude while the royalty checks roll in, then, you might want to prepare yourself for the experience.

The wise writer’s goal in these situations is simple: to hear critique of your work without taking it personally and respond appropriately, in a manner that both helps your book’s market and artistic prospects and maintains a positive relationship with the critiquer.

It may not sound like a lofty goal, but as those of you who have been on the receiving end of a honest-to-goodness professional critique already know, in the moment, it can be pretty difficult. Let’s recap yesterday’s suggestions:

1. Walk into the meeting with a couple of specific questions you would like your critiquers to answer.

2. Bear in mind that today is not necessarily a good day for response.

3. Take good notes.

Is everyone up to speed with those? Fabulous. Let’s move on, then.

4. Be an active listener.

If you watch the body language of someone unused to accepting critique gracefully, you’ll notice something interesting: most of the time, their bodies appear to be straining at an invisible leash, in constant preparation for jumping in to contradict the feedback-giver. It’s very confrontational; often, the listener even keeps his mouth slightly open while the critiquer is making her case, to prevent even the slightest delay in shooting out a response.

But contrary to popular opinion, feedback on a manuscript is NOT an invitation to an argument; it’s a series of points that a writer should take back to the manuscript to consider applying. And that is as it should be, because no matter how well a writer can defend a particular literary choice verbally, ultimately, what matters is what’s on the PAGE.

Seriously, ask any agent, editor, or contest judge in the English-speaking world — honestly, they’re not looking for a fight. They just want to help the writer improve the manuscript.

As I pointed out yesterday, it’s very, very hard for anybody to listen well when he’s trying to come up with a reply to each point being made. Believe it or not, though, the opposite response, to sit there stony-faced — or, as often happens in pitch meetings, with a forced smile plastered on the face — is even harder on the feedback-giver.

Why? Well, a mask is difficult to read, after all; can a critiquer really be blamed if she occasionally mistakes a blank face as a sign of boredom? Or concludes from the fact that the writer is responding to both high praise and deep damnation with exactly the same expression that the feedback is not particularly welcome?

Active listening is an ideal compromise between the two extremes. An active listener is engaged in the conversation, even when she is not speaking: she smiles at the jokes, nods at the good points, looks thoughtful when an interesting point is raised — and yes, even frowns when she disagrees with something.

What she does, in short, is pays the speaker the compliment of appearing to be interested in what he’s saying.

Heck, yeah, it takes a lot of energy to listen this way, but embracing this practice brings a very tangible reward: it forces the writer to LISTEN to the details of the feedback. Which, in turn, renders it infinitely more likely that she’s going to glean something useful from it.

Look: not every piece of advice you’re going to get is going to be stellar, or even apt, even if you’re hearing it from the world’s best-qualified first reader for your work or the agent of your dreams. A professional writer needs to learn to sift, to separate the wheat from the chaff, to pan for the gold amid the sand, and…well, any other sorting metaphor you might care to mention.

The point is, it’s the writer’s job to figure out which is which.

That can take some pretty close listening — and it’s almost impossible to listen closely when a writer is constantly on guard to respond to a perceived attack or concentrating on maintaining a jaunty facial expression no matter what is said, as if she were on trial for murder based upon ambiguous evidence and the jury might convict based upon a fleeting frown or two.

Yes, I’ve seen both in feedback situations.

Instead, engage. Trust me, it will make the person giving you feedback respect you more than if you pursue either of the alternatives.

5. If you’re overwhelmed, ask for a rain check. Or at least buy yourself some time.

All throughout #4, I sensed the timid out there wanting to ask a question. “But Anne,” they murmur unobtrusively, “what if I’m really blindsided by what the feedback-giver is saying? For instance, the last time I pitched at a conference, the agent cut me off before I’d said three sentences, telling me that she didn’t represent that kind of work. It took 100% of my energy not to burst into tears on the spot.”

I’m glad you brought this up, Modest Mice. Here’s a little tip that I wish every conference pitcher learned BEFORE that first face-to-face meeting: if the agent or editor says s/he is not interested in the book, the pitcher is under no obligation to stick around, doing violence to his emotions in a dreadful effort to remain polite until the time allotted for the meeting expires.

Yet in 99% of such meetings, the writer DOES just sit there, miserable and confused. There are some other ways to handle this, of course (discussed under the PITCH FOR AN AGENT OR EDITOR MEETING category at right, in case you’re interested).

But if you’re feeling overwhelmed, leave. Take a powder. Vamoose. Believe me, the agent or editor isn’t going to take umbrage if you slip away quietly; usually, she’s not any more comfortable in this situation than the writer is.

Of course, you’re going to want to maintain your dignity as you go; manners, as nice British mothers used to tell their children, cost nothing. Murmur a quiet thanks, if you can manage it.

The same logic applies to any critique situation — if you’re feeling overwhelmed, it is a far, far better thing to ask for, say, a five-minute break during your writing group than to bite your tongue until it bleeds. If you need to run into the nearest bathroom and scream into a scrunched-up pillow because you feel the critiquer has completely missed the point of your chapter, go ahead.

Or how about saying to the fellow writer with whom you have exchanged manuscripts, “Look, I’ve had a hard day. Do you mind if we postpone talking about this until I’m a little more coherent?

While it may seem like a cop-out, it’s infinitely preferable to a meltdown that results in burned feelings. Even walking into a meeting knowing that scuttling away is a viable option can render the situation less stressful.

If you don’t feel that you can call for a time-out, consider borrowing a trick from academia and forcing a lull in the discussion. Professors tend to be past masters at this, and for good reason: they have to answer a lot of questions on the fly, and — I’m exposing a trade secret here, so pay attention — they don’t always have the answers at on the tips of their tongues. Sometimes, they need to slip off to their offices and look something up.

Yet surprisingly few of them (or I suppose I should say us, as I used to be one of their number in the dim days of yore) are willing to say, “Actually, I don’t have an answer to that. Mind if I slither off to the library and consult a reference volume?” Instead, they often turn the discussion so they needn’t answer the question until they’ve had time to do precisely that.

To be fair, looking things up isn’t always an option — especially in the midst of the form of medieval torture known in academia as a job talk. In order to get a job as a professor at most major US universities, the top candidates have to give a lecture on their current research projects, with every professor in the department they hope will hire them sitting in the audience, eager to leap upon any logical holes in the argument.

Even for someone who wants to give lectures for a living, this can be a pretty daunting prospect. Especially when the job talk is scheduled, as it so often is, at the end of a couple of days’ worth of individual meetings with all of those professors, the department’s graduate students, and university administration. That’s a whole lot of sustained good behavior, particularly in the kind of well-regarded department that I used to occupy, where everyone one of those professors had a legitimate right to expect the hapless applicant to be intimately familiar with every article he had ever produced.

Speaking of something you might want to rush off to the library to look up.

Why the endurance test? Well, in the US, there are often a few hundred qualified applicants for every professorial position in a good department, so to be invited to give a job talk, your application has to have impressed a whole lot of people. But by the time they fly you in, the people you impressed will have been debating with for a month with the people who fell in love with Candidate B’s curriculum vitae, arguing with those who just adore Candidate C’s research agenda, and trading barbs with those who think Candidate D will vote with them at faculty meetings.

Question time at the job talk is typically when all of these intradepartmental squabbles come to the fore. The advocates for other applicants will leap to their feet as rapidly as their laurelled-but-aging bones will allow, to try to make Candidate A look worse by asking really, really difficult questions.

Many of which, I regret to report, tend to take the form of, “Why didn’t you approach this problem precisely the way I would have?” If not the even more dreaded, “Could you relate this to my last article?”

I mention this not to discourage any of you out there from pursuing the academic life, but because this last type of critique, the self-centered, is actually not confined to its hallowed halls. In a pitch meeting, an agent who specializes in mysteries might well take issue with the ways in which your thriller does not resemble a mystery; if you are the only memoirist in a critique group full of novelists, you’re probably going to keep hearing that you’re including too much backstory.

And so forth. Since the literary market is so diverse — and conferences can’t possibly import pros who deal with every conceivable book category — we writers often find ourselves receiving advice and feedback from folks who don’t specialize in our type of book.

But since the literary world is all about networking, it’s usually not a very good idea to point that out to a feedback-giver whose category preconceptions are, well, a bit off the mark.

As you may easily imagine, givers of job talks find themselves in this position all the time. So how do they handle it? By buying some time to think — or turning the discussion.

How does he go about it, you ask? First, the neophyte professor will pause after the questioner has finished speaking, as though considering it in all of its complexity. (Actually, this is a good strategy whenever an intellectually-insecure person asks you a question; it implies that it was a really good question that requires serious thought to answer.)

Then the wise job talker will extend an olive branch: “That’s an interesting question. I’ll have to think about that.” This is a very difficult conversational move for the questioner to counter, as it conveys a compliment while it defers further discussion.

Which is precisely why this tactic almost always works in a literary critique situation. Pretty much everyone is flattered by the notion that he has raised a point so incisive that the author wants to meditate upon it at length.

If all else fails, move on to tactic #6 — which is more than the poor job talker could get away with doing:

6. Say, “Thanks for your feedback– but I would like to re-read the critiqued pages before responding to what you’ve said.”

Aspiring writers often seem surprised when I suggest this, but in practice, there’s no better way to defuse a critique exchange that threatens to become personal or hyper-emotional. Expressing an interest in going back and reading the manuscript with an eye to the points the critiquer has raised is a perfectly reasonable request.

It’s also a pretty good idea in any feedback situation.

Think about it: when are you most likely to be able to give a revision suggestion a fighting chance to convince you to try it, immediately after you’ve first heard it and while you are still face-to-face with your critiquer, or a few days later, when you’re alone and face-to-face with nothing but the text?

Basically, this strategy will minimize the probability that you’ll dismiss a great idea in the heat of the moment — and maximize the potential for any follow-up discussion’s being productive for you and your book.

“Um, Anne?” I hear some of you calling. “I’ve been in a writers’ group/class/book collaboration with someone who does this, and the results aren’t, to put it as gently as possible, always positive, I can’t possibly be the only writer who has given feedback to someone who seemed to take it well at the time, only to stun me three days later with a 20-page e-mail explaining in exquisite detail, with textual illustrations, exactly what kind of an idiot I am to have suggested changing so much as a syllable of the chapter in question?”

Good point, anonymous commenters: the strategies of allowing time to pass and taking another gander at the text will not fuse into a magic wand that will automatically turn a behind-the-scenes seether (which, let’s face it, is not an uncommon writerly specialty) into an open-minded feedback-receiver who blesses those who help him.

In fact, as you so rightly point out, it can have the opposite effect.

So let me clarify why I am advising this: the point of going back to the text is NOT to come up with concrete evidence to support a future argument with a critiquer; it’s to try to figure out if the critiquer might have a legitimate point. This is high unlikely to happen within the first few seconds after the critique has departed the feed-back-giver’s mouth.

Speed of revision is sometimes valuable after a writer has begun working with an agent or editor, because publication deadlines wait for no man, but trust me on this one: no one familiar with the trials and tribulations of revising a manuscript actually expects the author to come up with the necessary changes within a minute or two of the suggestion to make them. You have every right to take some time to think about it.

In fact, I would argue that to be the best guardian of your book’s interest, you have an OBLIGATION not to react on the spur of the moment. Because — chant it with me now, everyone — the goal of getting feedback is to improve what’s on the PAGE, not to silence the objections raised by someone kind enough to read the manuscript and give substantive feedback.

This isn’t to say that a writer shouldn’t ask follow-up questions about feedback — if they’re warranted, she definitely should. But even then, the manuscript itself is usually the best place to start pulling together requests for clarification.

Besides, you wouldn’t respond to a change request from the agent of your dreams or the perfect editor for your book without first going to the part of the text they’ve flagged as needing revision, would you?

Um, you wouldn’t, would you? Hello? Anybody out there? Or would some of you just rather avoid thinking about that particular situation until it’s upon you?

I hate to be the one to break it to you, kids, but being on the receiving end of critique from a thoughtful agent or editor is the GOOD outcome here. Try to think of the feedback situations along the way as dry runs for that happy day.

And when that day comes, you’ll be such an old hand at taking feedback that you’ll listen carefully, pause long enough to indicate that they’ve raised interesting points, then open your mouth and chirp, “Wow, that’s an intriguing idea. Let me sit with it and the manuscript for a few days, thinking about it.”

Hey, it’s my job to envision you at your best and most successful. More tips follow next time — and please, critique veterans, feel free to pass along wry anecdotes and helpful hints of your own.

Keep up the good work!

(PS: today’s picture appears courtesy of FreeFoto.com.)

Posted on - No Comments on Becoming a good acceptor of feedback: live, baby, live

Becoming a good acceptor of feedback: live, baby, live

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What’s that pile of jagged rubble, you ask, and why am I asking you to contemplate it? Is it a close-up of a stepped-upon family of crabs, or perhaps the aftermath of something extremely large having been dropped from a plane? No such luck, my friends: this is my flower and herb garden, immediately after those nice men who came to solve the drainage problem in the basement stopped destroying all life forms unwise enough to be planted in their path.

Or, to be precise, my garden is under what you see; the backhoe is relaxing after its Herculean labors in concealing it from human eyes. Originally, there was a full-grown rosebush compressed between the top two levels of slab, sticking out sideways with its tender new leaves reaching desperately toward the sky. However, once I came running out with my camera, the workers hurriedly whisked most of dead and dying plant life out of shot.

I’m pretty annoyed about the demise of my bulbs — silly me, I had thought that something growing two feet tall with a flower on one end of it would have self-evidently been something to save, but evidently, that’s a matter of debate — but even at the zenith of my pique, I couldn’t help but gasp at how apt a metaphor it was for this week’s topic.

After all, isn’t it one of the great rules of creation that it usually involves some destruction?

Just as (my SO assures me) the construction of a new, improved, and in every way far more admirable backyard patio and garden required ripping up the old concrete patio and dumping the shards of its dislodged corpse on top of every green and growing thing within a hundred yards, often, building a revised draft of an already-written manuscript entails ripping out some of the foundation, to clear space for new reinforcement.

Unlike the perpetrators of many other structures, the writer of a manuscript-under-construction is often present when critics are hacking away at the second floor solarium and that view-blocking cypress tree just outside the library, unfortunately. And that can be trying to even the calmest temperament.

You know the situations I’m talking about, right? Writers’ groups. Face-to-face pitching sessions, especially those at conferences where the pitchees have ostensibly read an excerpt from the work being pitched. Lunch or a phone call with one’s agent or editor — or with some generous soul who has agreed to be a first reader for your manuscript.

Like it or not, while querying and submission usually generate written responses, ideally suited for psyche-clearing tantrum-throwing in the privacy of one’s home, getting concrete feedback on your work often requires your physical — or at least auditory — attendance. Pulling this off well is a matter of will — and of practice.

We’re all familiar with what happens when a writer doesn’t pull it off well, right? As we saw with this weekend’s exemplars, all too often, writers respond with defensiveness (“What do you mean, there’s something wrong with my manuscript, Candace?”), anger (“What kind of a fool are you to think you have the right to criticize my work, Jerome?”), or endless explanation about why the manuscript positively needs to remain precisely the way it currently is (“Clearly, Ted, you’re not understanding what’s going on, so let me proceed on the assumption that what’s on the page is far less important than my intention in placing it there.”)

None of these responses is constructive, and all are as likely to prevent good feedback from sinking into the writerly noggin as to ward off misguided advice. Still worse, they tend to discourage honesty in future feedback.

The funny thing is, most of the time, writers who embrace these tactics DO want feedback on their work — but they make the fundamental mistake of confusing the time and energy they’ve expended with the quality or clarity of the writing. In other words, they respond as though the industry graded manuscripts for effort, not for what actually ends up on the page.

Which, as I believe I have already mentioned in this series, is backward, logically speaking. If it’s not on the page, it doesn’t count, as far as agents, editors, and contest judges are concerned — and, really, most bookstore browsers feel the same way, don’t they? Who walks into Borders thinking, “Gee, where can I find a book upon which the author lavished care and attention?” rather than, “Hey, where can I find a great read?”

So when an agent encounters a new client whose first response to a change request is defensive, or an editor finds that her brilliant new discovery apparently enjoys endless discussion over the smallest prospective change, they tend not to be too sympathetic.

And that’s a shame, really, because very, very often, what the author is actually saying is, “Hey, I put a lot of work into this. Can’t we stop and recognize that before ripping it apart? Or do you really mean that you don’t think I have talent?”

We sometimes see a similar reaction, interestingly enough, in authors on their first few book tours. “What do you mean, you would have ended the book differently?” they demand of some trembling soul who wanted only to say something intelligent while having her copy of the book signed. “Everyone’s a critic?”

In the age of the Internet, just how often do you think an author needs to snap at a well-meaning fan before he gains a reputation for being nasty at book readings?

Because this tendency to knee-jerk defensiveness is extremely common, I’m a big fan of aspiring writers pulling the pin on the criticism grenade BEFORE they are under professional scrutiny. Critique groups can be tremendously helpful in learning to respond well to commentary, as can working with a freelance editor. Entering contests that provide feedback, and even exchanging manuscripts with a helpful friend can be marvelous ways to learn to subvert the instinctive negative reaction.

In short, why not test your capacity for critique first in a venue where a momentary lapse could not conceivably to cost you a representation or book contract — or readers?

Of course, I’m not going to send you into a high-powered writers’ group entirely unarmed; like our exemplar Harriet, writers who walk into their first face-to-face critique not knowing what to expect are often frightened away.

Never fear: being the preparation-oriented self you all know and love, I have come up with a few strategies for handling it with aplomb. These are not the only tools you could use in this situation — and those of you who are critique veterans, please chime in with what has worked for you — but armed with these techniques, no writer need be afraid of making a fool of himself by over-reacting to well-meant feedback.

Note, please, that these techniques do not depend upon how good the feedback is; they will help you keep a high chin, straight face, and positive attitude even if it’s dreadful. (Don’t worry — I shall be talking about how to deal with unhelpful feedback later in the week.)

Ready? Here we go.

1. Walk in with a couple of specific questions you would like your critiquers to answer.

Those of you who survived last December-January’s series of posts on how to seek out useful feedback (gathered under the unambiguous title GETTING GOOD FEEDBACK in the category list at right) might recognize this one. In my experience, the level of critique is almost always improved if the writer gives the reader a bit of advance warning about what he’d like to discuss.

Even if the structure of the feedback situation prevents a pre-reading heads-up, it’s still an excellent idea to come into a face-to-face critique (a conference meeting with an agent who has read your first chapter, for instance) with two or three concrete questions you would like answered about your work.

Why? Well, to be blunt about it, it helps give you some control of a situation that can be overwhelming — and it’s can be a positive boon if you should happen to find your work being critiqued by someone genuinely nasty. Trust me, you’ll be far, far happier if you have prepared yourself to say, “What did you think of the pacing of the opening?” rather than finding yourself stammering, “What do you mean, you didn’t like it?”

But there are far more positive reasons to go this route. First, it’s a courtesy to your critiquer: it demonstrates that you value his opinion. Or, perhaps more importantly for dealing with an agent or editor, it makes it APPARENT that you do. (Whether you actually value this yahoo’s opinion or not is, of course, nobody’s business but you and your personal Jim’ny Cricket.)

It also forces you to take a critical look at your own work, to determine where it might have some weaknesses. That is a HUGE advantage walking into a feedback situation, because it enables a writer to open her mind to other perspectives, rather than feeling that she needs to defend what she’s done.

Remember: the purpose of manuscript critique is to make it better, not to punish past errors. Keep your eye on the prize.

A couple of questions to get you started: if you write comedy, consider asking if there was anyplace in the manuscript that made the critiquer laugh out loud — or a bit that didn’t quite work; if you write memoir, ask if every scene seemed plausible, or if the ratio of scene to narrative seemed right; if you write fiction, also ask if every scene seemed plausible, or if the protagonist seemed likable or interesting enough to follow throughout the entire book.

Yes, you DO want to be that concrete, if the feedback is going to help you revise.

2. Bear in mind that today is not necessarily the best day to respond to what you’re hearing.

In other words, consider not saying anything when you receive feedback. Just listen carefully, nodding occasionally as a courtesy to the speaker, trying to absorb what will be most useful to you and the manuscript.

This strategy often surprises writers, but there is no rule that requires us to have a witty riposte ready the instant after a first reader has just pointed out a fundamental flaw — or even a minor one — in our manuscripts. Feedback is not, after all, an invitation to argument, but a set of specific suggestions about how to improve a book.

Silence is a perfectly acceptable response — and if you’re new to face-to-face critique, it is often downright preferable. To illustrate why, I’m going to jump out of the realm of art for the moment and into the murky waters of group psychology.

In the Northern California of my childhood, a form of group interaction known as an encounter group was fleetingly popular. A bunch of individuals got together, picked (I almost said victim) one member to be the subject, and talked exclusively about that person for a set period of time, to give the subject what was supposed to be an unprecedented view of how he appeared to others. Two rules prevailed: everyone was supposed to be absolutely honest, and the subject was not allowed to speak until the session was over.

I just felt half of you recoil in horror, didn’t I? Well, yes, it could be mighty intense, but since everyone in the group was going to be the subject eventually, the idea was that everyone would be equally vulnerable — and that by preventing the subject from voicing an instantaneous defensive reaction, people could say precisely what they thought without fear of interruption.

The idea of exchanging manuscripts for critique, as opposed to personalities, suddenly seems a bit less threatening, doesn’t it?

That’s not why I brought up encounter groups, however: in the face of feedback, it is usually far easier to hear what others are saying if part of your brain isn’t spinning constantly, trying to come up with a pithy comment in response, if not something so devastating that it will be passed down to future generations as a proverb. (Oh, as if writers aren’t prone to doing that.)

Try just listening. You may be surprised at how much stress it leeches from the critique encounter.

3. Take good notes.

This one is in response to all of you who were picturing yourself just sitting there fidgeting while others told you how to improve your work. You’re going to be keeping yourself occupied, I assure you.

Bring a pad of paper and writing implement. Apply the latter to the former liberally.

Do I hear some shy souls shuffling their feet out there, working up nerve to ask a question? “But Anne,” these timid writers say, “isn’t it a bit rude to be scribbling while someone else is speaking? Won’t they assume that I’m not paying attention, but have started doodling out of boredom?”

Actually, a feedback-giver usually finds it flattering when a writer keeps jotting things down, for the same reason that a lecturer finds it encouraging when her students seem to be taking copious notes: it implies that the scribbler respects what the speaker is saying enough to want to remember it.

The higher her educational level, incidentally, the more likely she is to be pleased. In fact, when academics get together for symposia, it’s almost unheard-of for a lecturer NOT to take notes during the question-and-answer period. While the questioner is asking. Not only is this not considered impolite — it’s regarded as a way that the lecturer conveys to the questioner that she’s asked a good question.

So feel free to write down what your feedback-giver says about your work — yes, even if the critiquer happens to be the editor to whom you’ve just pitched your book project. Write down any follow-up questions you might have. Write down any inspirations you might have for applying the feedback to the manuscript.

Why? Because even the best feedback isn’t going to be very useful if you can’t remember it tomorrow, is it?

My, that’s a lot to digest in one post, isn’t it? More strategic tips follow tomorrow, of course, but just before we end for today, take a moment to pat yourself on the back for being open to accepting feedback on your baby at all. By being brave enough to allow others to take a long, hard look at your writing AND developing the skills to listen to their honest responses, you’re taking an important step toward approaching the job of writing like a professional.

And if the prospect of soliciting feedback still feels like someone’s about to take a backhoe to your beloved backyard garden, well, today of all days, I sympathize. Necessary renovation can have some pretty disorienting short-term side effects. But isn’t having to replant the bulbs worth it if the basement is no longer going to fill up with water when it rains?

Give it some thought — and keep up the good work!