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A few words on feedback, part IX: this above all things, to thy own self be true, or, would it kill you to ask for what you want?

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For those of you joining us late in this series, I’ve been talking recently how to get the most from non-professional feedback — which, let’s face it, is the vast majority of the substantive feedback aspiring writers get these days. While there are undoubtedly some agents and certainly many editors who give good editorial feedback to writers AFTER those contracts are signed, the agent or editor who gives concrete feedback to a rejected manuscript is rapidly growing as extinct as a bespectacled dodo speaking Latin and writing in cuneiform on the walls of a pyramid.

As, no doubt, those of you who have queried are already aware. The same practice often comes as a shock to those new to being asked to submit all or part of a manuscript, however.

Due to the sheer volume of submissions, it’s not even vaguely uncommon for a writer to receive the manuscript with no more indication of why than a polite Sorry, but I didn’t fall in love with this. Sad, but true, alas — and thus it’s not the most efficient use of your energies to resent an obviously form rejection when it is sent to you.

How do I know that some of you out there have been wasting your precious life force on trying to read deeper meaning into old chestnuts like It doesn’t meet our needs at this time or I don’t feel I can sell this in the current tight market?

Call me psychic. Or just experienced in the many ways that good writers can come up with to beat themselves up.

But how on earth is a writer to know what needs to be changed before a book looks yummy to the folks in the industry?

You could, of course, always pay a freelance editor to run through your work with a fine-toothed hacksaw, but most aspiring writers are reluctant to shell out the dosh for this service. After all, pretty much everyone who has had the self-discipline to write an entire book did so while living on the hope of other people paying to read it; to most writers, the prospect of paying a reader to struggle through their prose is pretty distasteful.

Come on, ‘fess up.

And even though I make a hefty chunk of my living being paid to do precisely that, I’m going to be honest with you here: most editors at major publishing houses, when asked at conferences if getting professional help is necessary, will get downright huffy at the notion. Good writers, they will tell you, need no such editorial help.

This sounds very noble, doesn’t it?

Until the 50th time you hear this exchange, when it dawns upon you that perhaps at least some of these editors hear the question not so much as a call to voice their opinions on the tenacity of talent as a critique of their ilk’s propensity to perform line editing. (A word to wise conference-goers: quite a few editors get cranky at the mention of the fact that they do a whole lot of things other than edit these days. Don’t bring it up.)

But think about it: in order for the contention that good writers do not need editorial assistance to be true, a good writer would have to be someone who never makes grammatical or spelling mistakes, is intimately familiar with the strictures of standard format, has a metronome implanted in her brain so that pacing is always absolutely even, has never written a bad sentence, plots like a horror film director…in short, such a writer would have to have an internal editor running around her psyche powerful enough to run Random House by telepathy.

That’s not a good writer; that’s a muse with her own editorial staff. For those of us who have not yet had Toni Morrison surgically implanted in our brains, blue pencil in microscopic hand, an extra pair of eyes can be very helpful.

However, if you are not getting feedback from someone who is being paid to do it (i.e., an agent, editor, writing teacher, or freelance editor), or members of a writing group with experience working on your type of book, or a writer in your chosen genre — which is to say, if you are like 99% of feedback-seekers in North America — then you are almost certainly going to be seeking feedback from first readers who have no previous experience in manuscript critique.

Which means that it’s not a particularly wise idea to make the first-time critiquer guess what kinds of problems to look for or how to point them out when he does. When the writer does not set out ground rules to guide inexperienced first readers, trouble often ensues.

All of which is a long-winded way of introducing the single best thing you can do to head off problems before they start: giving your first readers WRITTEN directions for how to give you feedback.

Ideally, these directions will include a list of specific questions you would like answered about the reading experience. Providing a brief list of written questions may seem a bit pushy at first, but believe me, if your reader finds herself floundering for something to say, she will be immensely grateful that you gave her some advance guidance.

And you, in turn, are far more likely to receive the kind of feedback most helpful to you than if you remain politely mum. Bringing your expectations into sync will substantially raise the probability of the exchange being positive for everyone concerned.

Coming up with specific questions will also force you to figure out what you in fact do want from your first readers. You may discover, for instance, that you actually do {not} want feedback; maybe you want support instead. Maybe you want recognition from your kith and kin that you have completed a project as major as a book.

Stop sniggering. This isn’t as uncommon as you might think; freelance editors see it all the time. It’s a perfectly reasonable thing to want.

As desires go, it’s a pretty harmless one — unless the writer is not up front about it. Why? Well, if the writer was seeking praise, and the reader thought he was looking for constructive criticism, both parties will end up unhappy.

If you feel this way, it is important to recognize it before you hear ANY feedback from your first readers. This will require you, of course, to be honest with yourself about what you really want and set realistic goals.

Hint: “I want for Daddy to say for the first time in my life that he’s proud of me” might not be the best reason to hand dear old Dad your manuscript. But “I want the experience of my work being read closely by someone I know is not going to say anything harsh afterward” is every bit as praiseworthy a goal as “I want someone to tell me how to make this book marketable.”

The trick lies in figuring out precisely what you want, finding a person who can deliver it, and asking directly to receive it.

And if that sounds like Miss Lonelyhearts advice to you, there’s an excellent reason: everyone is looking for something slightly different, so the more straightforwardly you can describe your desired outcome, the more likely you are to get what you really want.

There’s no need to produce a questionnaire the length of the unabridged Arabian Nights, of course, but do try to come up with at least three or four specific questions you would like answered. Ideally, they should not be yes-or-no questions; try to go for ones that might elicit an essay response that will provide you with clues about where to start the revision. Perhaps something along the lines of:

Did you find my main character sympathetic? Would you please note any point where you found yourself disliking or distrusting her/him/it?

Was there anyplace you found your attention wandering? If so, where?

Was it easy to keep the characters/chronology/list of who killed whose brother straight? Were any two characters too much alike?

Would you mind placing a Post-It™ note in the text every time you stopped reading for any reason, so I can recheck those sections for excitement level?

Would you mind keeping a list of plot twists that genuinely caught you by surprise? Would you also note any of plot twists that reminded you of another book or movie?

Remember, the feedback is for YOU, not for anyone else. Customize your request as much as possible. And if you are feeling insecure, it is completely okay to say:

Look, this is my baby, and I’m nervous about it. Yes, I would love it if you flagged all of the typos you saw, but what I think would help me most is if you told me what is GOOD about my book.

I cannot emphasize too much that it is PERFECTLY legitimate to decide that you actually do not want dead-honest critique, IF you tell your first readers that in advance. If upon mature reflection you realize that you want to show your work to your kith and kin in order to gain gentle feedback in a supportive environment (rather than in a cut-throat professional forum, where your feelings will not be spared at all), that’s a laudable goal — as long as neither you nor your first readers EXPECT you to derive specific, informative revision feedback from the experience.

“Don’t worry about proofreading, Sis,” you can say. “I have other readers who can give me technical feedback. Just enjoy.”

If you want to be a professional writer, however, you will eventually need to harden yourself to feedback; the rather commonly-held notion that really GOOD writing never gets criticized is a great big myth. Not only does professional writing routinely get ripped apart and sewn back together (ask anyone who has ever written a newspaper article), but even amongst excellent editors and publishing higher-ups, there will always be honest differences of opinion about how a book should unfold.

So the sooner you can get accustomed to taking critique in a constructive spirit, the better.

And the happier you will be on that dark day when an editor who has already purchased your manuscript says, “You know, I don’t like your villain. Take him out, and have the revision to me by the end of next week,” or “You know, I think your characters’ ethnicity is a distraction. Instead of Chinese-Americans from San Francisco, could they be Irish-Americans from Boston?” or “Oh, your protagonist’s lesbian sister? Change her to a Republican brother.”

You think these examples are jokes? Would you like me to introduce you to the writers who heard them first-hand? Would you like me to point out the published books where taking this type of advice apparently made the book more commercially successful?

“But Anne,” I hear some of you say, “didn’t you say earlier in this post that I can set up critique so I do not have to hear really draconian editorial advice? How will telling my first readers that I want them to reassure me first and foremost prepare me for dealing with professional-level feedback?”

Good question, anonymous voices: chances are, it won’t. But one doesn’t learn to ski by climbing the highest, most dangerous mountain within a three-state radius, strapping on skis for the first time, and flinging oneself downhill blindly, either.

Here’s a radical idea: use your first readers as a means of learning how you do and do not like to hear feedback, not merely as a device to elicit feedback applicable to the book in question.

In other words, try using it as an opportunity to get to know yourself better as a writer. Yes, a professional author does need to develop a pretty thick skin, but just as telling a first-time first reader, “You know, I would really prefer it if you left the pacing issues to me, and just concentrated on the plot for now,” will give you feedback in a form that’s easier for you to use, so will telling your future agent and editor, “You know, I’ve learned from experience that I work better with feedback if I hear the general points first, rather than being overwhelmed with specifics. Would you mind giving me your feedback that way?”

Self-knowledge is always a good thing, my friends. And why do we show our work to first readers if NOT to get to know ourselves better as writers?

Next time, I shall wrap up this little series on getting good feedback with a bit more discussion of how to ask for what you want. In the meantime, it’s a brand-new year: why not celebrate by backing up your writing onto a Greatest Hits of 2007 disk? Or at least back it up to your iPod?

Oh, and keep up the good work!

(PS: the photograph above — it’s an overloaded bookshelf, in case I got carried away in playing with it — appears courtesy of the fine folks at FreeFoto.com.)

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A few words on feedback, part VIII: the coffee date you absolutely must keep

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Last time, I stirred up some lovely discussion by taking an in-depth gander at one of the most perplexing of social situations in which a writer may find herself, the friend who asks to read a manuscript — then keeps it forever and a day.

(For those of you joining this series late, I have dubbed the remiss friend who turns your manuscript into a doorstop Gladys, but feel free to give her any face you like. I tremble to think how my readers picture Millicent by this point: the Wicked Witch of the West probably does not even come close. Go ahead and embellish; it’s a healthy way to work out pent-up hostility.)

Admittedly, I may be harping on this theme a little, but I have my reasons: although one occasionally encounters advice in writing manuals about whom to avoid as a feedback giver (it varies, but the universal no-no: spouses, significant others, POSSLQs, and anyone else who has ever spent any time in the writer’s bedroom other than to make the bed), I’ve never seen this problem discussed elsewhere, or heard a brilliant solution posited by a writing guru at a conference.

And this is a shame, I think, because it’s a genuinely difficult situation for the writer, the kind of experience that can make good writers swear off seeking reader feedback forever.

But a writer needs feedback, and not all of us have the luxury of a well-read, genre-appropriate, tact-spewing writers’ group meeting within a couple of miles of our domiciles, or the time to join it if one does exist. So I like to think of this series as a survival manual for trekking through the feedback wilderness.

Advance planning can go a long way toward avoiding a Gladys outcome. Observing some of the earlier tips in this series — especially making sure up front that the reader has time available soon to read your work, ascertaining that your first readers fully understand what you expect them to do, and that it involves significantly more effort than merely reading a book – may cost you a few potential readers, but being scrupulous on these points will both reduce the probability of your being left without usable feedback.

It will also help you hold the moral high ground if your Gladys starts to dither as the weeks pass. And frankly, you’re going to want to cling to the high ground, because some Gladioli have been known, as I mentioned last time, to get a mite defensive when confronted with the fact that they evidently read at the speed of a third grader.

Or, to refine the taunt for those more in the know, the speed of a busy editor at a major publishing house, who frequently take months to get around to a manuscript, simply because they have so many of them on their desks. Or propping up their coffee tables, gracing their couches, providing a papery pedestal that Tom Wolfe book they’ve been meaning to read forever…well, you get the point.

In fact, I suppose that an unusually broad-minded writer could construe the Gladioli of this world as prepping writers for the moment when their agents will say, “I know it’s been five months, but they haven’t gotten to it,” but unless Gladys IS an editor at a major publishing house, an agent, or another stripe of professional editor, she probably isn’t overwhelmed with manuscripts clamoring for her attention.

Enough obsessing about the problem: let’s talk solution. How does one set ground rules for first readers without sounding like a taskmaster to someone who is about to do you a great big favor?

First off, remember that unless she’s a member of your writing group or you’re paying her to do it, Gladys is under no obligation to help you and your book. Treating it like a favor from the get-go can go a long way toward minimizing problems down the line.

So why not take Gladys out to coffee or lunch to discuss it?

I would advise doing this on a DIFFERENT occasion than the one upon which you intend to hand her your manuscript, to give her the opportunity to back out gracefully if she discovers that she’s bitten off, as they say, more than she can chew. Trust me, if the task IS bigger than she can comfortably take on within the next month or so, you will be MUCH happier if you learn this in advance, even if it means having to track down another first reader.

Schedule it as soon as possible after Gladys has agreed to read your work — but not so soon that you haven’t had a chance to come up with a short, preferably written, description of what you would like your first reader to do to your manuscript.

Include in this list HOW you would like to receive feedback. Verbally? Writing in the margins? On a separate sheet of paper? A Post-It™ note on every page where the story flags?

Also, what level of read are you seeking? Should Gladys go over the manuscript with a fine-toothed comb (a real bore, for most readers, FYI), or just ignore spelling errors?

This level of specificity may seem a tad schoolmarmish, but having the list on hand will make the subsequent discussion substantially easier on both you and Gladys, I promise. (As long-term readers of this blog may have noticed, I’m not a big fan of leaving expectations unspoken.)

The catch: once you have made this list, you have an ethical obligation to stand by it; no fair calling Gladys up in the middle of the night after you get the manuscript back, howling, “How could you not have caught that the pages were out of order, you ninny?”

While you are explaining what it is you would like your first reader to do, mention that in order for the feedback to be useful to you, you will need it within a month. Or six weeks. Or, at the outside, eight.

You choose, but try not to make it much less or much more. That’s long enough for a spare-time reader to get through pretty much any manuscript under 500 pages without pulling any all-nighters, so you need not feel as though you are proposing a pop quiz, but not so long that Gladys will simply set it aside and forget it.

The point here is to select a mutually comfortable date that is NOT on top of one of your own deadlines for getting work out the door.

I cannot emphasize this last point enough: do NOT hand your manuscript to Gladys within a few weeks of a submission deadline, even a self-imposed one. Even if she does everything perfectly, it’s not fair to ask her to share your time pressure — and if she doesn’t respond as you like, it’s just too easy to blame her disproportionately if — heaven forfend! — you miss your deadline.

Before you roll your eyes at that last part, hands up, everyone who has ever had to revise on a tight deadline. Were YOU completely reasonable, or even marginally sane, two days before your deadline? I rest my case.

If you are working on a tight deadline — say, having to revise an entire novel within the next three weeks, as I had to do around this time last year; that’s not an unheard-of deadline for an agented writer, by the way — it’s just not fair to expect a non-professional to speed-read your manuscript quickly enough for you to be able to use the feedback. (Actually, most freelance editors would charge quite a bit extra for a turn-around time this short.) If you can cajole your writing friends into doing it within such a short timeframe, regard it as a great favor, of the let-me-send-you-flowers variety.

But if you thrust Gladys, a non-writer, into that position, don’t be surprised if you never hear from her again. Or if you are still waiting to hear back months after that pesky deadline.

If you like ol’ Gladys well enough to respect her opinion, don’t put that kind of strain upon your friendship. Agree upon a reasonable deadline, one far enough from any imminent deadlines of your own that you will not freak out if she needs to go a week or two over.

Make sure to explain precisely why you need it back in a timely manner. If she gives you feedback after the agreed-upon date (you will explain kindly in the course of this conversation), while you will naturally still value Gladys’ opinion, you will not have time to incorporate it into the book before your next submission. Being able to turn the book around that quickly (you will tell her) is the difference between being the kind of helpful friend who gets thanked in acknowledgments and the kind of friend who is appreciated in private.

After you state the deadline, ASK if it will be a problem. If Gladys hesitates at all, remind her that it’s perfectly okay to say no. In fact, you would appreciate it, because you are at a point in your career where you need prompt feedback, and while she was your first choice (even if she wasn’t), you do have others lined up (even if you don’t).

Say this whether it is true or not; it will make it easier for her to decline if she feels overwhelmed. By allowing her the chance to bow out BEFORE you’ve gone to all the trouble of printing up a complete manuscript, you are underscoring that you realize that she is promising something significant, and you appreciate it.

Discuss, too, what she should do if something comes up that will prevent her from turning it around as quickly as you and she would like. At minimum, ask her to call or to e-mail RIGHT AWAY, so you can find another first reader, rather than waiting until a few days before you expect to see it. Promise not to yell at her if she actually does need to make this call; tell her you’re already brainstorming about back-up readers.

A week before the deadline, call or e-mail, to ask how the reading is going. This will give Gladys yet another opportunity to back out, if she is feeling swamped.

No, this isn’t nagging. If she asked to read your manuscript out of simple curiosity — a very common motivation — she will have realized it by now. If this is the case, try not to make a scene; just set up a specific date and time to get the manuscript back.

And don’t forget to thank her for any feedback she has had time to give you.

If Gladys can’t make the deadline but still wants to go forward, set another deadline. It may seem draconian to insist upon specific dates, but inevitably, the writer is the person who loses if the feedback relationship is treated casually. If you are open at every step to Gladys’ backing out, you will significantly reduce the probability that she will let you down after two months.

Or four. Or a year. I’m fairly certain that at least one of the first readers of my first novel has had it since we were both in our mid-20s; perhaps she will get around to it just after we start collecting Social Security.

If you present these requests politely and in a spirit of gratitude, it will be hard for even the most unreasonable Gladys to take umbrage. If you respect Gladys’ opinion enough to want her to read your book, you should respect her ability to make an informed opinion about whether she can commit to doing so. By taking the time to learn her literary tastes, ascertain that she has time to give you feedback, and not allowing your manuscript to become a source of guilt for months to come, you will be treating her with respect.

Your writing deserves to be taken seriously, my friends — by others and by yourself. The more seriously you take it, by seeking feedback in a professional manner, the better it will become.

In my next post, I shall discuss how to elicit specific information from your first readers, to gain insight upon problems you already know exist in the book. In the meantime, keep up the good work!

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A few words on feedback, part VII: more trouble with Gladioli

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Last time, I introduced the saga of Gladys, a well-meaning soul who made the mistake of saying one day to a friend who happened to be an aspiring writer, “Oh, I’d love to read your book.”

Quite unaccountably, the friend heard this as, “Give me your book to read, please, and I will give you good feedback upon it.” Whereas what Gladys really meant was, “I’m not a writer. Please like me anyway.”

What we have here, my friends, is a failure to communicate, one that is likely not only to result in the writer’s not getting the kind of feedback she needs, but also rather likely to end the friendship.

This particular piece of miscommunication is more common than writers like to admit — and is all too often the underlying cause of those knuckle-gnawingly frustrating situations where a first reader holds onto a manuscript for so long that the writer’s already taken the book through three more drafts.

I’ll come clean: it happened to me more than once before I cracked the code. I had a first reader who BEGGED for weeks on end to read a manuscript of mine. I did everything right: I explained that to read a manuscript prior to publication was a large responsibility, gave her a sheet of questions I wanted her to answer after she had read it, and took her out to lunch in order to thank her for the effort she was about expend on my behalf.

Six nail-gnawing months later, I asked for the manuscript back, even if she hadn’t read it. As it turned out, she hadn’t, but she had positively filled the margins of Ch. 1 with glowing praise, concluding with, “You couldn’t PAY me to stop reading now!”

Someone must have coughed up some dosh, as she apparently stopped reading three pages later. “I liked it so much,” she reported, “that I wanted to wait until I had time to enjoy it.”

Moral of the story: I should have told her I would buy her lunch AFTER she finished — and should have made absolutely certain that she understood the difference between a casual read and the scrutiny expected of a first reader.

Which includes an obligation to read the manuscript quickly — or to let the writer know in advance not to expect back anytime soon. Unless both sides of the equation understand what is going on, it can only end in tears. Or, at any rate, in the writer’s tapping her watch to see if it’s still running, waiting for all of that luscious feedback that is never to come.

Naturally, such behavior engenders some resentment in writers against their Gladioli. (I’ve decided that’s the plural of Gladys, for those of you who didn’t tune in last time.) “Why didst thou promise such a beauteous day,” we demand, “and make me travel forth without a cloak?”

Okay, so it was Shakespeare who said it. But if you’d thought of it in the moment, I’m sure you would have put it that way, too.

Gladys intends to get back to the manuscript, really she does, but my goodness, when is she going to find the time? It’s not as though a manuscript is bound, like a book, rendering it easy to tote around and read in spare moments.

Over time, she tends to start to resent the task — NO MATTER HOW GOOD THE BOOK MAY ACTUALLY BE. Most often, this resentment manifests in holding on to your manuscript indefinitely.

Maddening, isn’t it? We expect our friends to devour our books, relish them, and call us in the dead of night to say that it’s the best book they’ve ever read. C’mon, admit it: in the depths of our dark little souls, we long for positive reinforcement.

Okay, we long for a LOT of positive reinforcement.

If we approach our work professionally, we also yearn for our first readers to make the two or three constructive suggestions that will lift our books from good to superlative.

And if we’re conscientious members of writing communities, many of us put substantial effort into providing precisely that kind of feedback. (Yet another reason that it’s a good idea to check the feedback expectations and practices of other members of a writers’ group before you join: it’s no fun giving out a whole lot more feedback than you receive.) Like most freelance editors, my earliest editorial work was unpaid. The moment at which I knew I should be doing it professionally was, in fact, when I was doing a favor for a friend.

A good novelist, my friend was living the writer’s nightmare: after having taken her book through a couple of solid drafts, an editor at a major house had dropped a raft of professional-level feedback — which is to say, a ruthless, take-no-prisoners critique — on her, feedback that, if followed to the letter, would entail axing significant proportions of the book, trashing her primary storyline, and changing the race of a significant character.

Naturally, she called me in tears. I was an excellent choice: I had read the latest draft, and the one before it, and was able to produce practical suggestions on the spot. If she began the story at a different juncture, I pointed out, and rearranged certain other elements, her plot could still work.

There was a long minute of silence on the other end of the phone when I’d finished talking. “My God,” she whispered, “that could work.” And it did; the editor bought the book shortly thereafter.

This, if we’re honest about it, is what we want our first readers to provide. Since I had been giving feedback on novels since I was a bucktoothed kid in braids, I was able to come up with answers — but is it really fair to ask someone who has never pieced a plot together to pull off a similar feat?

No wonder poor Gladys feels put on the spot. Her writer friend’s expectations are pretty high. And by the time the writer has become impatient enough to ask where the heck the feedback is, she is not only dealing with her guilt over having procrastinated, but also with the additional trauma of an angry friend.

Yes, I said ANGRY; don’t hold it in.

While most of us are astonishingly patient with agents and editors who do not respond to queries or hold on to manuscripts that they’ve asked to see for months at a time, we’re seldom as patient with our first readers, are we? The writer too timid to call an agent who’s had a requested three chapters for a year will often go ballistic at the friend who’s had the same pages for a third of that time.

Logically, that’s a bit odd, considering that the agent is being paid to read manuscripts and the friend isn’t, but that’s the way we feel.

Once the situation has gone this far, it’s quite hard to fix it without generating resentment (our word du jour, apparently) on both sides. The only way to get out of it gracefully is to call the remiss Gladys — or send her an e-mail, if you’re afraid that you’ll yell at her — BEFORE you have lost your temper completely and ask for the manuscript back.

Politely. Ignore her protests that she is really intending to get to it soon, honest, because she won’t.

There’s no need to be mean about it, though. Cast your request as if it had nothing to do with her: “I’d love to hear what you have to say, but manuscripts are actually pretty expensive to produce, and I’ve just found the perfect person to give me feedback on it. Would you mind if I saved a little money by passing your copy on to him?”

This may sound a bit nasty, an example of patented Pacific Northwest passive-aggression, but believe me, it’s far less confrontational than almost anything else you could say. (Which, I suppose, means that it’s a really GOOD example of patented Pacific Northwest passive-aggression.)

Just accept that Gladys had no idea how much time it would take, and move on. And just say no the next time she offers.

As, astonishingly, the Gladioli of the world often do. They must be insulating their attics with their hapless friends’ unread manuscripts.

Tell her that you’ve decided to rely on professional feedback this time around, or have joined a writers’ group that made you take a vow of exclusivity, or that you’ve decided to hide your manuscripts in your attic like Emily Dickinson.

Just keep her well-meaning mitts off your writing until it’s time to send her a postcard, telling her when she will be able to purchase it in a store. Because that is precisely what she thought you were handing her in the first place, bless her heart. Keep her out of the process until she can support you by being the first on her block to buy your book.

Moral #2 for the day, and the axiom I hope you all will take from today’s lesson: at the revision stage, DO NOT TREAT YOUR MANUSCRIPT LIKE A BOOK.

That giant noise you just heard was the celestial choir intoning, “Huh?”

You heard me, heavenly flock of high Cs. When you are looking for feedback on a manuscript, it doesn’t make sense to think of it a book, a finished product that someone might, say, purchase or give to a friend as a gift. While it is still a work in progress, it is a lump of clay, not the bronze sculpture you will eventually cast from your clay model.

Don’t hand it to someone who will only see the clay. Hand it to someone who will help you perfect the form before you set it in bronze.

If you DO find yourself in a standoff with a Gladys, whatever you do, don’t sit around and seethe in silence. Say something, and don’t let it wait too long.

Seriously, just do it. If you do not take action, Gladys will eventually have to come up with a strategy to deal with her obligation — and what she comes up with may not be very pleasant for you. Often, Gladioli will turn their not having realized that reading a book draft is a serious time commitment into a critique of the unread book:

“Well, I would have read it, but it was too long.”

“I was really into it, but then a plot twist I didn’t like came in, and I just couldn’t go on.”

“I liked it, but it didn’t move fast enough. I always skip to the ends of books to see how the plot turns out.”

These all might be legitimate criticisms from someone who has actually read the manuscript — okay, all but that last bit — but from a non-finisher, they cannot be sufficiently disregarded. They are excuses, not serious critique.

Please do not allow such statements to hurt your feelings, because they are not really about the book — they are about the reader’s resentment of the feedback process. Gladys just didn’t know what to do with that ball of clay.

When you hear this type of critique used as an excuse for not reading, thank Gladys profusely, as if she has just given the Platonic piece of feedback — and get the manuscript back from her as soon as humanly possible.

“My secret, if I must reveal it,” quoth the illustrious Alexis de Tocqueville, “is to flatter their vanity while disregarding their advice.” Tell her that you know in your heart she is right, and you don’t her to read another word until you’ve had time to revise.

Then rush out and find another first reader, preferably one with the vision to see both the clay and the sculpture it will one day be.

Is this starting to make you fear ever handing your manuscript to another human being at all? Never fear — next time, I shall talk about how to deal with a Gladys situation that has already extended past the friendship-threatening point, and give you some tips about how to plan in advance to avoid its ever getting there.

In the meantime, do any of you have a Gladys story? If so, why not post a comment about it, so those new to the situation won’t feel so alone? And, of course, keep up the good work!

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A few words on feedback, part VI: combing out the snarls

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This past autumn, when I was couch-bound with mono, my SO decided that it would be a good time to adopt a new cat, as reclining while slowly petting a nervous animal was about as much exercise as I could muster. Because we like pets with a past, he trolled the local animal shelter for a kitty down on his luck, bringing home the largest, filthiest feline I had ever seen: matted fur, crusted eyes, snaggle-toothed. (I believe he was orange, but it was a month before we were sure.) In time, the kitty calmed down and began cleaning himself again, an activity he’d apparently abandoned while incarcerated. Gradually, as he wore away more and more of his layers of grime with his tongue and I with my brush, he became shiny, even fluffy.

A few weeks ago, he looked up at me while I was brushing him, and I realized that he had very pretty eyes. It had merely taken months of care and security before he could show them off.

Being me, I instantly thought of what a good parallel that was for editing a manuscript.

Trust me, freelance editors see some pretty mangy manuscripts: the trick is often to see potential under the matted fur, because much of the time, the problem isn’t a lack of talent or inventiveness, but of structure. Or of a writer’s not having completely found his voice yet — it’s exceedingly rare to discover it in the first draft of one’s first book. Or even simply not knowing how a manuscript should be formatted.

In days gone by, agents and even editors at major publishing houses had the time to take a comb to a manuscript that showed promise, to groom it for the big show. Now, unfortunately, writers are expected to make their work camera-ready unassisted by the pros.

And that’s where a good feedback-giver is can be a real boon. Slowly, gradually, and often much to the writer’s chagrin, it’s possible to comb out the snarls, to reshape the beast into something closer to the carefully-groomed animal an agent or publishing house would expect to see. And every so often, editor and writer alike are stunned when something of startling beauty emerges.

I’m bringing this up today because just as it’s hard to see (without special mirrors, at least) the back of one’s own head to check for wayward tangles, a writer can’t always see the snarls remaining in a manuscript she has been polishing for a while. A kind outsider with a good comb can help reveal the beauty underneath the problem, but to do so takes courage: one runs the risk of being scratched.

A careless outside observer with a heavy touch and a lousy comb, however, is just going to send the writer scurrying under the nearest couch, yowling.

Funny how this analogy sprang to mind again as soon as I began writing about first readers who hang onto manuscripts forever, isn’t it? From the poor writer’s perspective, these sorts offer the prospect of a good, thoughtful book combing, but leave the manuscript out in the rain to tangle still more.

Some of you know what I’m talking about, right? Yesterday, when I was discussing the desirability of setting time limits for your first readers, I’m quite sure I heard some chuckles of recognition out there.

But I also have been sensing some puzzled silence from those of you who have never solicited non-professional feedback outside a writing group. “Why is she setting up so many restrictions on who would make a first reader?” I’ve heard some of you muttering over well-bitten fingernails. “Why is she advising building as many fail-safes into the exchange as one might expect in your garden-variety nuclear test facility?”

In a word: experience.

As I keep pointing out throughout this series, for a non-writer — or for a not-very experienced-writer, even — being handed a manuscript and asked for feedback can be awfully intimidating. Yet in a publishing environment where agents and editors simply do not have the time to give in-depth (or often even single-line) responses to queries, writers hit up their friends.

Friends who all too often are too polite to say no or, heaven help us, think that giving feedback on a manuscript-in-progress is a jaunty, light-hearted, casual affair, as simple and easy as reading a book on a beach. To be fair, writers proud of their own work and expecting people to plop down good money in bookstores for it frequently share this assumption.

A sharp learning curve awaits both parties. At least the writer is aware that some commentary over and above, “Gee, I liked it,” is expected.

Imagine the reader’s surprise when she starts reading, though, spots problems — and realizes that the writer might genuinely have expected her not to be a passive consumer of prose, but an active participant in the creative process. Imagine her surprise when she asked not just to identify what she dislikes about the book, but also to come up with suggestions about what she’d like better.

Imagine her surprise, in short, when she learns that it’s actual work. (Hey, there’s a reason I get paid for doing it.)

Writers tend to complain about the feedback they get from kind souls decent enough to donate their time to feedback, but let’s pause for a moment and think about the position of a friend impressed into first reader duty. Chances are, this friend (I’ll call her Gladys because it looks good in print) committed herself to reading the manuscript without quite realizing the gravity of the offer — or perhaps not even that she’d made a promise at all.

Okay, I hate to be the one to break it to you, but to spare you some chagrin: from a non-writer’s POV, “Oh, I’d love to read your work sometime” is generally NOT an actual invitation to share a manuscript.

Honest — for most people, it’s just a polite thing to say in response to the news that an acquaintance is a writer. Among ordinary mortals, a conversational “I can’t wait to read it!” may most safely be translated as “I’m trying to be supportive of you,” “I’m looking forward to your being famous, so I can say I knew you when,” and/or “I have no idea what I should say to an aspiring writer,” rather than as, “I am willing to donate hours and hours of my time to helping you succeed.”

Not everyone who likes to pet a passing kitty is willing to get busy working out the tangles in his coat, if you catch my drift.

This is why, in case you were wondering, the Gladyses of the world (Gladioli?) are so often nonplused when a writer to whom they have expressed such overtly welcoming sentiments actually shows up on their doorsteps, manuscript in hand.

Poor Gladys was just trying to be nice. For the sake of Gladys and every kind soul like her, please consider adhering to my next tip:

Make sure IN ADVANCE that your first readers fully understand what you expect them to do — and that no matter how gifted a writer you may be, reading to give feedback necessarily involves significantly more effort than merely reading a book.

Do I hear members of good critique groups shouting, “Amen!” out there in the ether?

As those of us who have been in the position of feedback-giver can attest, it’s not enough just to be able to spot the problems in the text — the additional challenge is to be able to phrase the requisite critique gently enough that it will not hurt to comb out those snarls, yet forcefully enough for the writer to understand why it’s a good idea.

In other words, it’s a hard enough challenge for those who already know our way around a manuscript. Imagine how scary the prospect would be for someone who didn’t. In my experience, 99% of casual offerers have absolutely no idea what to do with a manuscript when it is handed to them.

In fact, Gladys is generally dismayed when someone takes her up on her request. Like most people, dear Gladys did not have a very good time in school, and you have just handed her a major reading comprehension assignment; in a flash, you have become her hated 8th-grade English teacher, the one who used to throw his keys at kids who walked in late.

Don’t worry; the school district forced him into early retirement.

It’s not that Gladys doesn’t WANT to help, though. But in her sinking heart, she is afraid of the book report she is going to have to give at the end of the process.

So what does Gladys do? Typically, she doesn’t read the book at all. Or she launches eagerly into it, reading perhaps ten or fifteen pages, then gets sidetracked by the phone ringing or piled-up laundry or the need to go to work.

And that, my friends, is where the problems begin, from the writer’s perspective. Remember, our Gladys isn’t a writer, so she does not have much experience in wresting precious minutes of concentration time out of a busy day. So she sets it aside, in anticipation of the day when she can devote unbroken time to it.

Unfortunately for writers everywhere, very few people lead lives so calm that a week of nothing to do suddenly opens up for their lowest-priority projects.

However good her intentions may have been at first, somehow the book does fall to her lowest priority — and, like the writer who keeps telling himself that he can only work if he has an entire day (or week or month) free, our well-meaning Gladys wakes up in six months astonished to find that she hasn’t made significant inroads on her task.

Hands up, everyone who has ever been the writer in this situation.

I hate to leave you with a cliffhanger in the midst of our little tragedy, but like Gladys, time is running short in my day. But being a writer, and thus used to wringing time to write from a jam-packed schedule, I shall renew the tale tomorrow.

Trust me, appearances to the contrary, it can have a happy ending. Keep up the good work!

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A few words on feedback, part IV: the book doctors’ consultation club

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THAT’S how dark it is up Seattle way these days, my friends: I took this picture at noon, and still the cats were battling for time in front of the lightbox. (As was, apparently, a small cactus, but that’s another story.)

Throughout this series, I have been examining various possibilities for finding non-professional (read: unpaid) feedback for your book before you send it out to agents and editors. The timing is not entirely accidental, of course: as I had mentioned several times before year’s end, the first three weeks of any new year are NOT a good time for either querying or submission.

Blame all of those New Year’s resolutions to send out materials: the volume of incoming mail in your garden-variety agency increases exponentially this time of year.

By Martin Luther King, Jr. Day — that’s January 21, for those of you outside the U.S. — however, most of those resolvers will have run out of steam. (I’m not being negative about good intentions; the average New Year’s resolution lasts a touch over three weeks.) Shortly thereafter, Millicent’s cohort of intrepid agency screeners will have dug themselves out from under the piles on their desks by doing what they do best: rejecting as many queries and submissions as quickly as they can.

Grumpily. It’s not the best time to query or submit.

Spend your time revising instead — and seeking out good feedback. Better still, try pulling together a team of first readers capable of catching a lot of different kinds of problems AND identifying your book’s strengths.

I’m not just talking about crackerjack fellow writers here. I’m also referring to readers in your target demographic.

Not to knock writers’ groups, of course: if the mix is right, they can be marvelous sources of trenchant feedback. But every group is different, and often, groups are organized on the basis of friendship or general affinity, rather than shared genre or level of writing experience.

All of these factor are worth considering because, let’s face it, not every talented writer may be the best choice to offer critique on a particular book, any more than any given agent or editor would be the right fit for it.

What you are seeking here is a specialist who can diagnose your book’s problems and prescribe workable solutions. Which means, alas, that even a critique group made up of the most brilliant, cutting-edge, eagle-eyed writers won’t necessarily yield the best feedback for your work.

After all, just because a writer is intelligent and knows a lot about craft doesn’t necessarily mean that he’s familiar with the specific likes and dislikes of a target demographic other than his own, or that a great nonfiction writer would necessarily be able to pinpoint the problems in a novel.

Admittedly, whenever any two writers are exchanging manuscripts for critique, lack of agreement upon what is and isn’t fair game for criticism can lead to trouble, but in a group, advance discussion of goals is even more imperative. If the mix of philosophies is not right — if, for instance, various members are writing in genres with wildly disparate conventions, such as literary fiction and mystery — or if members have different ideas about how much feedback is appropriate, being a member can be more frustrating than empowering.

I could give you literally hundreds of specific examples, but I don’t want to tell tales out of school. Suffice it to say that as an editor, I constantly get queries from potential clients whose creative NF is being ripped apart by the novelists in their critique groups, whose mysteries are being dismissed as characterization-light by literary fiction writers, whose romances aimed at the under-20 set are garnering frowns from the over-60s.

Considering how widely book categories and reading tastes can vary, this is perhaps not entirely surprising.

In the early stages of the writing process, when you are concentrating on story and structure, intra-group differences may be minimal, but if I had a dime for every memoirist who was told by advocates of tight first-person fiction to scrap any effort at objectivity, or women’s fiction writers told by thriller writers to add more sex and violence to the book, I would own my own publishing house.

Where I would publish all of your work, naturally. Perhaps I should start soliciting those dimes.

Writers’ groups can also become a bit stale over time, as members become inured to one another’s literary foibles and quirks. Resentment over past advice not taken can certainly add up as the months go by (for a really good example of this, please see the comments on Part II of this series), and it’s not uncommon for heavy commenters and light commenters to mutter under their breath at one another’s habits.

Not to mention how easy it is to find oneself starting to cater to the tastes of one’s writer’s group. No wonder some pros advise changing critique groups often, or joining more than one.

Am I suggesting that? Well, I might, if I thought you had more time on your hands. But frankly, most of the aspiring writers I know would have considered themselves lucky to be able to grab two consecutive hours for revision during the recent holiday season. Adding yet another time commitment (and if you hold up your end, a writers’ group can be a very serious one) may not be possible for everyone.

So I’m going to streamline my advice a bit. If you are a member of a writers’ group, and you feel that you have not been getting overly useful feedback on your work, you might want to consider whether its members actually are in your target demographic — and if they are not, either switching groups or adding a few outside readers to your feedback team.

As when you are considering any potential first reader, set aside for the moment whether you like the people in your group, or whether you respect them, or whether they have already published books outside your field. Look very carefully at their respective backgrounds and ask yourself: are these the kind of people I expect to buy my book? If they did not know me, would they buy it at all?

If the answer to either is no, go out and find some people who are and will, pronto.

Where should you start looking, you ask? Well, last time, I brought up the notion of approaching readers in your book’s target demographic who might NOT currently be die-hard book-buyers: a third-grade classroom’s worth of potential readers for a children’s book, for instance, or followers of a sport featured prominently in your novel.

This advice may have seemed a tad counter-intuitive: in an earlier post, I had advised getting feedback from inveterate readers of your chosen genre or field, who would already be familiar with the conventions, limitations, and joys possible in books like yours. All of which, of course, can be highly useful background for a critiquer.

Yet it’s also worth considering adding at least one first reader who isn’t a hard-core reader to your team as well. Getting feedback from those who do not read voraciously can sometimes give a writer great insight unavailable from any other source.

Why? Well, in marketing terms, if you can make a case that your book is ideally suited to address the under-served needs of your target demographic — in essence, that it provides those readers with something no recent book aimed at them delivers — that’s a marvelous selling point.

Feedback from folks actually in the demographic will, obviously, provide you with tips on how to achieve that admirable goal. This is especially true if you write nonfiction, as you will need to give details in your book proposal about who your target readers are and how you intend to reach them.

And you can stop rolling your eyes, fiction writers: these days, nonfiction writers are not the only ones expected to be able to say who is likely to read their books and why. Gone are the days when a writer could get away with a shrug and a dismissive, “Anyone interested in literature, I suppose.”

Let’s say you’ve written a lifestyle book for former high school athletes who no longer exercise — a rather large slice of the population, or so I would surmise from the fact that at my last high school reunion, a good two-thirds of my former female classmates seemed to be married to men who answered this description. Three of your five chapters are filled with recipes for fiber-filled bran muffins, salads, and trail mix. Where would you turn for first readers?

Naturally, because you paid attention to an earlier post in this series, you would want to include among your first readers someone familiar with cookbooks, as well as someone who reads a lot of exercise books, right? They would represent the parts of your target market who already buy books like yours.

It would also be well worth your while to seek out jocks from your old high school who have never opened either a cookbook or exercise book before, because they are the underserved part of your target market. In theory, if you can tailor your book’s advice so it makes abundant sense for your old volleyball buddy, you’ll know you have a good shot at writing for people like her.

Hey, you might as well get SOME use from all of those nagging messages Classmates.com keeps sending you about getting back in touch with old playmates, right?

Which leads me to my next tip: find different readers to meet your book’s different needs.

Most of us would like to think that anything we write will invariably touch any given reader, but in actuality, that’s seldom the case. I, for instance, am no fan of golf (I dislike plaid in virtually all of its manifestations), and thus would be a terrible first reader for a book about any of its multifarious aspects. But remember my buddy Mary Hutchings Reed, one of the authors kind enough to let me interview her on the ups and downs of self-publishing a few weeks back? She is an avid golfer, so much so that she’s written a terrific musical on the subject, FAIRWAYS, currently gracing your better country clubs across the nation.

Let me ask you: given the choice between a reader predisposed toward a subject and one who isn’t, which is more likely to get into a book about it deeply enough to give good feedback? Perhaps more to the point, which is more likely to take time out of her busy schedule to do you the favor of giving your book a close read, gratis? (None of this should be construed as my urging you to send Mary your golfing manuscripts, incidentally.)

Nor is it often the case that we happen to have an array of first readers easily at our disposal — although, again, if you join a well-constructed writers’ group, you will in fact have gained precisely that. In the absence of such a preassembled group, though, you can still cobble together the equivalent, if you think long and hard about what individual aspects of your book could use examination.

Once you’ve identified these needs, you can ask each of your chosen readers to read very explicitly with an eye to her own area of expertise, so to speak.

In the lifestyle book example above, it was easy to see how readers from different backgrounds could each serve the book: the cookbook reader could evaluate the recipes, the former athlete could comment on the ease of the exercises, and so forth. With fiction, however, the book’s various needs may be harder to define.

In a pinch, you can always fall back on finding a reader in the same demographic as your protagonist, or even a particular character — specialized readers can be a positive boon to a writer seeking verisimilitude. If a major character is an accountant, try asking an accountant to read the book for professional accuracy. I know many teenagers who get a HUGE kick out of critiquing adult writers’ impressions of what teenage characters are like. And so forth.

Even if you are writing about vampires or fantasy creatures, chances are that some regular Joes turn up in your stories from time to time. If only as soon-to-be-sucked-dry victims.

Naturally, another writer will probably give you more feedback on craft than the sculptor you asked to give his opinion on the use of clay in the book, but what’s wrong with that? You’re assembling a team of specialists, not looking for an all-wise, all-knowing single critiquer.

What does all of this have to do with the cat sitting in front of the lightbox, you ask? Your guess is as good as mine. As always, keep up the good work!

Posted on - 17 Comments on A few words on feedback, part II: just when you thought that ex might come in handy

A few words on feedback, part II: just when you thought that ex might come in handy

Last time, I waxed long, if not precisely poetic, on the desirability of getting some trustworthy soul to read your work IN ITS ENTIRETY before you send it out to an agent, editor, or contest. Trustworthy, in this case, means objective as well as truthful, well-read in your book’s genre yet not inflexibly wedded to its conventions.

Not, in other words, the kind of reader that you’re likely to find through the simple expedient of asking everyone at work who happens to think your impression of Groucho Marx is funny. It can be tough to find a good first reader, but from a professional perspective, necessary.

As counter-intuitive as it may seem, it’s essential from an emotional perspective as well. Think about it: what are you doing when you send out virgin material to a total stranger who, after all, has the institutional ability to change your life by bringing your book to publication? Basically, it’s the equivalent of bypassing everyone you know in getting an opinion on your fancy new hairdo and going straight to the head of a modeling agency.

Maybe not the best FIRST choice, in terms of bolstering your self-esteem.

As I have pointed out several times this fall, amongst professional writers, agents, and editors, feedback tends to be honest to the point of brutality; professionals have no reason to pull their punches. If a publishing professional does take the time to critique your work — a compliment that has become rarer and rarer for submissions — the criticism comes absolutely unvarnished. Even when rejection is tactful, naturally, with the stakes so high for the author, any negative criticism feels like being whacked on the head with a great big rock.

I’m trying to save you some headaches here.

Far too few aspiring writers get honestly objective feedback on their work before they send it out. Instead, as I deplored last time, they give it to relatives or friends, whether or not they have any experience whatsoever giving the kind of feedback good writers need.

Even when these would-be helpful souls do have relevant reading or writing experience, the prospect of having to walk the thin line between being truthful enough to provide useful critique and crushing a loved one’s fragile ego can be awfully darned intimidating. (A recent post on Buzz, Balls & Hype gives an insightful peek into how and why — and many thanks to sharp-eyed reader Linda for calling my attention to it.)

Save your supporters for support. What you need from a first reader is well-informed, practical advice based upon a thorough understanding of your target market.

Translation: it shouldn’t come from people who already love you.

Or hate you, for that matter. One of the miracles of both love and hate is the emotion’s ability to jaundice the eye of the beholder.

So no matter how supportive, kind, literate, critical, eagle-eyed, or brutally honest your parents may be – and I’m sure that they’re sterling souls – their history with you renders them not the best sources of feedback. The same principle applies to your siblings, your children, your best friend since you were three, and anyone who has ever occupied your bed while you were in it for any length of time since you hit puberty.

ESPECIALLY anyone who has ever occupied your bed. Even on a very casual basis.

And yes, in answer to the question hanging on the tips of so many tongues out there, that includes other writers. Being horizontal with a first reader can have the same effect on truthfulness as tears on mascara: things get murky, and lines previously well-drawn begin to blur.

Which is not to say that pursuing rich, full emotional relationships with fellow writers is a bad idea. It undoubtedly is — as long as everyone concerned has a clear understanding of when support is called for, and when no-holds-barred critique. (It’s also not a bad idea to talk about who has first dibs on milking shared experiences for material. Believe me, there are easier things than waking up one morning to find a baby picture of yourself on the cover of a friend’s book: ask first.)

But I digress. Yes, it can be hard to find a good first reader, but it truly is worth your while. If you haven’t shown your writing to another trustworthy soul — be it through sharing it with a writers’ group, workshopping it, having it edited professionally, or asking a great reader whom you know will tell you the absolute truth — you haven’t gotten an adequate level of objective feedback.

I know, I know: it seems as though I’m harping on this point. However, I regularly meet aspiring writers who have sent out what they thought was beautifully-polished work to an agent without having run it by anyone else — only to be devastated to realize that the manuscript contained some very basic mistake that objective eyes would have caught easily.

Trust me, wailing, “But my husband/wife/second cousin just loved it!” will not help you at that juncture.

If you belong to a writers’ group, you already have a built-in problem-catching system in place — or you do if you belong to a GOOD writers’ group. If you have been hanging with other writers too kind to tell you about logical holes in your text, grammatical problems, or the fact that your protagonist’s sister was names Myrna for the first hundred pages and Myra thereafter, it really would behoove you to have a few more critical eyes look over your work before you send it out.

But even as I write this, I know there are some ultra-shy or ultra-independent Emily Dickinson types out there who prefer to write in absolute solitude — then cast their work upon the world, to make its way as best it can on its own merits. No matter what I say, I know you hardy individualists would rather be drawn and quartered than to join a writers’ group, wouldn’t you? You are going to persist in deciding that you, and only you, are the best judge of when your work is finished.

And maybe you are right. I am not saying that a writer can’t be a good judge of her own work — she can, if she has a well-trained eye, is not prone to coddling herself, and sufficient time to gain perspective on it.

That last condition is the rub, isn’t it? Ray Bradbury, I’m told, used to lock each of his manuscripts up in a desk drawer for one full year before taking them out for revision. After that long, and after working on so many projects in between (our Mr. B. has always been rather prolific), he could come back to it with a relatively unbiased eye.

I would be the last person to trot out that tired old axiom about killing your darlings — hands up, everyone who has attended a writers’ workshop and seen a promising piece that needed work darling-chopped into a piece of consistent mediocrity. CONSIDERING killing your pet phrases is often good advice, but for a writer with talent, the writer’s pet phrases are often genuinely the best part of the work.

Take that, Dorothy Parker.

However — and this is a lulu of a however – until you get an objective opinion, you cannot know for sure how good your own eye is. Isn’t it just a trifle masochistic to use your big shot at catching an agent’s attention as your litmus test for whether you are right about your own editing skills? Even if you find only one person whom you can trust to tell you the absolute truth, your writing will benefit from your bravery if you ask for honestly locally first.

Ideally, you would run your submission materials past your writing group, or a freelance editor familiar with your genre, or a published writer IN YOUR GENRE. No matter how good a poet is, her advice on your nonfiction tome on house-building is unlikely to be very market-savvy, unless she happens to read a lot of house-building books.

However (and this is not an insignificant however, either), not all of us have the kind of connections or resources to command that kind of readership. Professional editing, after all, isn’t particularly cheap, nor are the writing conferences where you are likely to meet writers in your field.

And even then, it’s considered pretty darned rude for an aspiring writer to walk up to a total stranger, however famous, and hand him a manuscript for critique. As in any relationship, there are social niceties to be observed first. (If you’re in any doubt whatsoever about where the lines are drawn, please see the INDUSTRY ETTIQUETE category at right BEFORE you approach your first industry insider.)

Do I hear some of you out there gnashing your teeth? “I HAVE been giving my work to first readers,” I hear you grumbling, “and they NEVER give me feedback. Or they hold onto the manuscript for so long that I’ve already made revisions, so I can’t really use their critique. I’ve gotten SAT scores back faster. Or they so flood me with minute nit-picking that I have no idea whether they even LIKED the manuscript or not. I really feel burned.”

If you do, you are not alone: trust me, every freelance editor has heard these complaints hundreds of times from new clients. In fact, freelance editors ought to be downright grateful for those poor feedback-givers, as they tend to drive writers either to despair or into the office of a pro.

At the risk of thinning the ranks of potential editing clients, I have a few suggestions about how to minimize frustrations in the first reader process.

First, never, but NEVER, simply hand a manuscript to a non-professional reader (i.e., someone who is not a professional writer, editor, agent, or teacher) without specifying what KIND of feedback you want.

Why not? Remember that intimidation factor I mentioned above? Well, the first-time manuscript reader often becomes so intimidated at the prospect of providing first-class advice that she simply gives no feedback at all — or just keeps putting off reading the manuscript.

Sound familiar?

Other readers will run in the other direction, treating every typo as though it were evidence that you should never write another word as long as you live. All of these outcomes will make you unhappy, and might not produce the type of feedback you need.

Second, in case anyone has missed the subtle hints I’ve been dropping over the last couple of days, RELATIVES, LOVERS, AND CLOSE FRIENDS ARE POOR CHOICES FOR FEEDBACK. Think very, very carefully before you place them in that particularly hard spot.

If you DO have them read it, make a positive statement when you give them the manuscript, limiting what you expect in response. By telling them up front that you do not expect them to do the work of a professional editor (which at heart, many first-time manuscript readers fear), you will make the process more pleasant for them and heighten the probability that you will get some useful feedback.

Couching the request in terms of feeling reactions rather than textual analysis is a great way to make both writer and reader comfortable: “I have other readers who will deal with issues of grammar and style,” you can tell your kin, for example. “Don’t worry about sentence structure. I want to know if the story moved you.”

Better still, you can couch it in a compliment. “You know the world of the pool hall so well, my darling,” you can suggest to your lover, “that I want you to concentrate on whether the characters feel real to you. Don’t give even 38 seconds’ consecutive thought to the writing itself; I’ve got someone else reading for that.”

Notice how I keep bringing up other readers? If you do (sigh…) decide to use your kith and kin as first readers, it can been VERY helpful to cite other readers, even if they’re imaginary. Why? Knowing that others are available to give the hard-to-say feedback can lighten the intimidated reader’s sense of responsibility considerably, rendering it much, much more likely that s/he will enjoy reading your book, rather than coming to regard it as a burdensome obligation.

“Burdensome?” I hear some tremulous souls cry. “My delightful literary romp?”

For an ordinary reader, by no means — but did you seriously believe that handing your baby to your cousin at Thanksgiving, knowing full well that you were scheduled to meet again at Christmas, wasn’t imposing an obligation to read it, and pronto? Or that giving in to your coworker’s repeated requests to read something you’ve written, even though that meant her having to meet your reproachful, why-haven’t-you-read-it-yet eyes every week at the staff meeting, didn’t involve setting up a tacit deadline?

To appreciate the literature-dulling potential of deadline-imposition fully, you need only cast your mind back to high school for a moment: which did you enjoy more, the book you were assigned to read, the one that was going to be on the final exam, or the one you read in your own good time?

Still unsympathetic to first readers who hang onto manuscripts forever and a day? Would it help to consider that most people don’t understand that writers want to submit their work to agents, editors, and contests almost immediately upon completion?

I know, I know: that ex-lover with the three-book contract at St. Martin’s is starting to look pretty good as a first reader. NO, I tell you. It’s a bad idea.

So where should you turn? Ideally, your best first reader choice (other than a professional reader, such as an editor, agent, or teacher) is a fellow writer in your own genre, preferably a published one. Second best would be a good writer in another genre. Third is an excellent reader, one who has read widely and deeply and is familiar with the conventions of your genre.

In a pinch, if you all you feel you need is proofreading, you could always pick the most voracious reader you know or the person so proud of her English skills that she regularly corrects people in conversation. My litmus test is whether the potential reader knows the difference between “farther” and “further” — yes, they actually mean different things, technically — and uses “momentarily” in its proper form, which is almost never heard in spoken English anymore. (Poor momentarily has been so abused that some benighted dictionary editors now define it both as “for a moment” – its time-honored meaning – AND “in a moment,” as we so often hear on airplanes: “We will be airborne momentarily…” Trust me, you wouldn’t want to be in a plane that was only momentarily airborne…unless you have a serious death wish.)

Which brings me to my third suggestion: stick to readers familiar with your genre. Someone who primarily reads nonfiction is not the best first reader for a novel; an inveterate reader of mysteries is not the best first reader of literary fiction or a how-to book. Readers tend to impose the standards of the books they like best onto anything they read, with results that can sometimes puzzle writers and readers of other genres.

For instance, my fiancé, an SF/fantasy reader since his elementary school days, shocked me on one of our first dates by confessing, in the middle of my rhapsody in praise of John Irving, that he had not been able to make it all the way through THE WORLD ACCORDING TO GARP. “I found it boring,” he admitted. “Not much happened.”

“A character gets castrated in mid-car crash,” I pointed out, stunned. “How much more action do you want?”

From his reading background, though, he was right: it’s rare that more than a page goes by in a good SF novel without overt action, and mainstream novels tend to be lamentably devoid of, say, time travel. John Irving would be wise, then, to avoid my sweetie as a first reader.

As would I — oh, here’s a great opportunity for a pop quiz. Why SHOULDN’T I use my SF-loving boyfriend as a first reader?

If your first impulse was to cry out, “He’s double-disqualified! He’s more or less kith and kin, AND he doesn’t read either adult fiction or memoirs on a regular basis! What’s that he’s reading on the couch right now, yet another SHARPE novel?” you get an A.

More on the care and feeding of first readers follows in the days to come, of course. In the meantime, keep up the good work!

Posted on - 4 Comments on A few words on feedback, or, a proposition to which you should NOT say yes on New Year’s Eve

A few words on feedback, or, a proposition to which you should NOT say yes on New Year’s Eve

I’m posting late today, I’m afraid — the news about Benazir Bhutto, while not exactly a surprise, left me very much saddened. I have been following her career since I was in college; we share an alma mater, and my work-study job involved maintaining files on the doings of alumnae. (Yes, in the 1980s, Harvard did not house the men’s and women’s files together, nor did male and female undergraduates receive the same diploma. You’ve come a long way, baby!) Her story was so interesting that I kept an eye out for her even after it was no longer my job to do so. The world is less fascinating without her in it.

Back to business. I may be jumping the gun on the parade of virtue that prevails in early January, that period when folks are still adhering to their New Year’s resolutions, but as many writers have a day or two of vacation right around now, I thought this might be a good time to start talking about the revision process — and its ever-helpful first cousin, useful feedback.

To clarify the timing: we DO all know better than to send off our queries and submissions during the first three weeks of any given new year, right? Half the writers in the English-speaking world bravely embrace SIOA (Send It Out, Already!) as their New Year’s resolution.

The result: Millicent and everyone at her agency is swimming in exponentially more paper at that time of year than at any other — and in the U.S., agencies are required to get tax statements about the previous year’s sales to their clients by the end of January. The combination of stressors tends to make ‘em a mite grumpy — and, believe it or not, even more eager than usual to reject.

So in case I’m being a bit too subtle here: if you can’t t get requested materials out the door this week, hold off until after Martin Luther King, Jr. Day.

Trust me on this one. The average New Year’s resolution lasts a touch under three weeks (one of the many reasons that I deplore them), so the influx of paper calms down pretty quickly. You can afford to wait until it does.

And while we’re re waiting: it’s revision time! Hooray!

I heard that giant collective guffaw from my long-term readers. “When,” you are asking yourselves, “does Anne think it ISN’T a good time to revise a manuscript? Or, at the very least, to scan it for common mistakes and deviations from standard format?”

Okay, you’ve got me there. I have been preaching that particular gospel quite a bit this month, and with good reason: it is absolutely vital to clear your manuscript (and query letter, and synopsis) of spelling and grammatical errors, pronto.

Or at least before you send it out in a few weeks, after all of those resolvers have gotten it out of their systems. Because you, clever homework-doer that you are, know that there is more to landing an agent than making a single push: success comes to those who keep trying again and again.

And since agency screeners tend to stop reading after just a couple of spelling or grammatical errors, giving a book an honest shot at getting picked up means taking the time to create clean copy. This is not a business where good enough is in fact good enough; technical perfection is expected.

Sound like familiar advice? It should; both of the successfully self-published authors in my recent interview series said precisely the same thing — it’s worth your time to rework the manuscript until it fairly shines. Which just goes to show you that the standards of excellence prevailing in the world of traditional publishing may not be as far from those of the self-published world as one may have heard.

Either way, the author is generally held responsible for mistakes, so you’ll want to minimize them.

Because technical perfection is so important, I implore you, DO NOT rely upon your word processing program’s spelling and grammar checker as your only source of proofreading. As any professional editor will tell you, they tend to be rife with technical errors — mine, for instance, regularly tells me to use the wrong form of there, their, and they’re — and it’s far too easy for a slip of the mouse to convince your dictionary to accept caseless when you mean ceaseless.

Spell check, by all means, but there is no substitute for the good ol’ human eye running down a PRINTED page of text for catching errors.

Why not proof on your computer monitor? Because, as those editors to whom I referred above will happily tell you, the screen is not the best place to proofread, even if you read every syllable aloud (which I recommend, particularly for novels that contain quite a bit of dialogue). It’s just too easy for the eyes and the brain to blur momentarily in the editing process, sliding past an error unseen.

Yes, even if you have a simply immense computer screen — this is an instance where size truly doesn’t matter. (And the masses rejoice!)

Since I edit professionally, I have a monitor that could easily balance a small litter of puppies on it. But I ALWAYS use hard copy for a final edit, both for my work and for my clients’. As my downstairs neighbor would, I’m sure, be overjoyed to tell you, if a deadline is close, I’m going to be sitting in my library, reading the relevant manuscript in its entirety, in hard copy, out loud.

I’m funny that way.

After you have proofed and poked the slower movements of your text, I STRONGLY urge you to have at least one third party reader take a gander at it. At the risk of sounding like the proverbial broken record, it is NOT the best idea in the world to be the only eyes who see your work before it lands on an agent’s or editor’s desk. (Or the press, if you are intending to self-publish.)

Gaining some outside perspective, via a trustworthy first reader, has many benefits. Most notably, good pre-submission feedback can enable you to weed out the rookie mistakes that tend to result in our old pal Millicent the screener’s choking on her coffee and reaching for the form rejection letter.

Like, for instance, misspelling your own name or address on the title page — which happens more than you might think. Hey, people are in a hurry.

Other than the simple fact that other eyes are more likely to catch mistakes than you are the 147th time you read a text, there is another reason that you should run your work by another human being before you submit them. I tremble to report this, but it is very, very common for writers to send off the first chapter or three of their novels WITHOUT EVER HAVING ANYONE ELSE READ THEM.

The result, of course, is that the agent’s feedback is the first time many writers EVER get an outside opinion of their work.

And, as those of you who have submitted to an agency lately know first-hand, that feedback is usually either minimal or non-existent. Or so generic that it could apply to any manuscript Millicent saw — remember, just because a rejection letter or e-mail is personalized with your name doesn’t necessarily mean that it was written freshly in response to reading your book. Stock phrases like I just didn’t fall in love with it, this is a tough market for fiction, and it doesn’t meet our needs at this time have graced rejection letters for many years; they are not intended as meaningful feedback, but as a polite negative.

It does not, in short, tend to be feedback that’s likely to help a writer improve his work before the next round of submissions. Your writing deserves feedback with content you can use.

Now, there are a lot of places you can receive such feedback. You can ask a professional freelance editor, as I described a few weeks ago; you can join a critique group; you can exchange with another writer. No one method is right for everybody, so you may need to experiment a little before figuring out how you most like to receive feedback.

But remember just before Christmas, when I was preparing you for that inevitable moment when some well-meaning co-celebrant leans over to ask, “So, dear, how’s your writing coming? Published anything yet?” No matter how sincerely this person asks to read your work, no matter how flattering her request may be, no matter how much she swears that she would love nothing better than to read it and tell you what she thinks — if this person is a close friend, lover, would-be or ex lover, or — sacre bleu! — a family member,

DO NOT, UNDER ANY CIRCUMSTANCES, MAKE THIS PERSON THE FIRST READER OF YOUR BOOK.

Long-term readers, chant it along with me now: the input of your best friend, your mother, your siblings, and/or your lover(s), however charming it may be, is unlikely to yield the kind of concrete, tangible feedback every writer needs. No offense to your kith and kin, but it’s true. Ties of affection do not necessarily good readers make.

Far be it from me to suggest that anyone who cares about you might be sweet and generous enough to lie to spare your feelings, but frankly, it happens. Be grateful that you have such supportive folks in your life. Cherish them; appreciate them; cling to them with the tenacity of an unusually insecure leech.

But DO NOT, UNDER ANY CIRCUMSTANCES, MAKE THESE PEOPLE THE FIRST READERS OF YOUR BOOK.

Get other first readers for your manuscripts, because a first reader who does not have the objectivity — or, often, the reading experience in your genre — to tell you the truth about your manuscript is simply not useful for a writer.

The closer the tie, the lower the objectivity — and no, smart people who read a lot are not exempt from this rule. Even if your father runs a major publishing house for a living, your sister is a high-flying agent, and your lover reviews major novelists regularly for THE WASHINGTON POST, they are unlikely to have the perspective necessary to give you objective feedback.

Why? Because they like you.

Don’t fault them for that. It’s their job to make you feel better about yourself — or to make you feel worse about yourself, depending upon your taste in relationships and familial patterns. So when your Aunt Ermintrude says she would just LOVE your manuscript (and trust me, at some point, she will; everyone likes the idea of getting a free advance peek at the next big bestseller), I give you my full permission to use me as your excuse for saying no.

Do it politely, of course, as if you were acting upon medical orders. “I’m sorry, but I’ve been advised by Dr. Mini that until I find an agent, I need to limit myself to objective readers,” or “I would love to, Aunt Ermintrude, but I have a writing group for feedback — what I need you for is support!” tends to go over MUCH better than “What, are you just trying to get out of buying a copy of the book?”

No one likes getting called on that. And, let’s face it, when you do have a book coming out, you DO want your Aunt Ermintrude to buy it — and to talk all of her friends into buying it.

If you think that professional writers don’t cadge on their relatives this way, think again; most of the pros I know keep mailing lists of everyone who has ever cut their hair, cleaned their teeth, listened to their son’s book reports, etc., to send a postcard the instant a new book of theirs comes out.

And for those of you who already have agents: break yourself of the habit NOW of promising free copies of your future books to your kith and kin. Since authors now receive so few copies — and are often expected to use those for promotion — it’s really, really common for the writer to end up having to BUY those promised freebies to distribute.

Yes, you read that correctly. Now picture everyone who has ever said to you, “Oh, you’ll have to send me a copy when it comes out.” It can be costly.

Promise to sign it for them instead. Get Aunt Ermintrude — and everyone else who loves you — used to the idea that supporting you means being willing to shell out hard cash for your book.

But DO NOT, UNDER ANY CIRCUMSTANCES, MAKE ANY OF THESE PEOPLE THE FIRST READER OF YOUR BOOK.

So on New Year’s Eve, should you find yourself wrapped in the arms of some charming, well-meaning soul who whispers those words that make the average aspiring writer melt like butter, I’d LOVE to read your book,” you will know what to say, right?

Right? Stop fantasizing about meeting a gorgeous stranger who wants to read your book and concentrate. Trust me, it will be better for both your book and your relationships with your loved ones if you thank him/her/them profusely — and say no.

Ditto with loved ones of every description. My mother is one of the best editors I’ve ever met, and naturally, she is eager to read my work, but we have both been in this business long enough to know that giving birth to a writer pretty much automatically disqualifies a reader from being particularly objective about that writer’s work.

I can feel that some of you still aren’t convinced. Perhaps you have kith and kin who just adore giving their unvarnished opinions to you, ostensibly for your own good. “Is it really worth worrying,” I hear voices out there saying, “that the cousin who told me I looked stupid in my prom dress will be afraid to tell me that Chapter Three doesn’t work? Since Grams has no problem telling me that she hates my husband, why should she hesitate to rip my novel to shreds, if it needs it?”

This is the other primary reason not to ask your loved ones for feedback, even if they are noted for their blithe indifference to any pain their truth-telling might cause to others: if you care about the advice-giver, it’s hard NOT to be emotionally involved in the response.

Ponder that for a moment, and you’ll see that it is true. If your favorite brother critiques your book, rightly or wrongly, it’s probably going to hurt more than if a member of your writing group gives precisely the same advice. And by the same token, the emotional baggage of the relationship, even if it is neatly packed and generally non-obtrusive, may make it harder to hear the advice qua advice.

Also — and I hesitate to bring this up, because, again, I’m sure your kith and kin are marvelous human beings — but all too often, critique by loved ones often runs in the other direction, particularly if you happen to be loved by the type the psychologists used to call passive-aggressive.

Seriously, I have had many, many editing clients come to me in tears because their significant others have pounced on the first typo of the manuscript as evidence that the writer should never have put pen to paper at all. Long-repressed sibling rivalries often jump for joy when they see a nice, juicy manuscript to sink their teeth into, and are you quite sure that your best friend ever forgave you for the time that your 4th-grade soccer team beat hers?

What you need is feedback on your BOOK, not on your relationships. Or, at least, that’s what you need in order to improve your book. (The state of your relationships is, of course, up to you.)

Which is why (hold your ears, because I’m about to start shouting again) YOU SHOULD NOT, UNDER ANY CIRCUMSTANCES, MAKE ANY OF THESE PEOPLE THE FIRST READER OF YOUR BOOK.

Often, too, when you are dealing with people unused to giving feedback, being overly-judgmental is not even a reflection of their opinions of your book: in many cases, being vicious is what people think giving feedback means. (And if you doubt this, take a gander at the first efforts of most movie reviewers — or, heck, if you happen to live in the Seattle metro region, at the majority of film reviews in the local free paper THE STRANGER, where most of the contributing writers evidently believe that the title of critic means that they should never, under any circumstances, say anything positive about a movie that might, say, induce a reader to go and see it. Given their editorial philosophy, I’m surprised to see any starred reviews at all in that paper.)

I’m not saying not to show your work to your kith and kin — if it makes you happy, do. But even if your Aunt Mary won a Pulitzer in criticism last year, you probably should not rely solely upon her critique of your manuscript.

Yes, I know: finding good first readers is a whole lot of work, especially if you live in a small town. But, at the risk of wearing out the record, if you are going to be called on a mistake, it is FAR better to be a little embarrassed by a good first reader than rejected by a hyper-critical agent, editor, or contest judge.

That way, you can fix the mistakes when the stakes are low — and, frankly, you are far more likely to get usable feedback. If you are one of the many too shy or too busy to show your work to others, yet are willing to send it out to be evaluated by grumpy literary assistants hyped up on seven lattes before lunch, consider carefully whether you really want your first reader to be someone who does not have either the time or the inclination to give you tangible feedback.

Because, really, will We’re sorry, but your manuscript does not meet our needs at this time tell you whether that orgy scene in Chapter 8 is the problem, or if it’s your constant use of the phrase “Wha-?” in dialogue?

Trust me, you need first readers who will tell you PRECISELY that.

Next time, I shall talk about strategies for getting the kind of good, solid feedback you need without treating your first readers like mere service-providers. (Hey, if you want to do this without engendering social obligations, you really should be working with a paid professional freelancer, rather than your friends.)

Until then, keep up the good work!

Posted on - 7 Comments on What to give a writer for Christmas, Part V: before you shell out the dosh

What to give a writer for Christmas, Part V: before you shell out the dosh

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The water is pretty nicely contained now (as here, in a container in my back yard — and yes, I’ll get off the photography kick soon) up Seattle way. I’m told, though, that the area around Chehalis is still pretty frightening, and that if you want to drive from here to Portland, you sort of have to drive a couple of hundred miles out of your way onto the other side of a mountain range to do it. Not pretty.

Speaking of the other side of the Cascades: don’t forget, Spokane-area writers, that I will be giving a talk on how to avoid common rejection triggers TOMORROW (Thursday, December 6th) at the Old Country Buffet, 5504 N. Division, at 11 AM. A good time should be had by all, and I have it on good authority that there will be informative handouts. For particulars, please visit the Spokane Authors & Self-Publishers’ website.

Last time, I suggested to Santa — and anyone else who might be listening — that some freelance editing might make an unusual-but-useful gift for the writer in one’s life. (To forestall suspicions of self-interest here: my client list is closed until I can make it through a full working day without a nap. The book doctor is, therefore, out.)

But not just any editorial service from any editor will do: pick one with a background in your type of book.

Why? Well, since writing norms vary quite a bit amongst book categories, good developmental editors usually specialize in certain types of books, far more than line editors or proofreaders do. But the fact is, even if they do not advertise themselves that way, almost anyone with experience will have developed a preference over time.

As I mentioned yesterday, while any good editor can make a manuscript conform to the overarching rules of English grammar, substantive or developmental editing — or even heavy copyediting — writing advice from someone with a truly firm grounding in the SPECIFIC expectations for YOUR type of book is going to be of more practical use to you.

So it’s a good idea to check in advance whether the freelancer you’re considering has experience with your type of manuscript, regardless of the level of editing needed. Or, for that matter, any philosophies of editing or reading habits that may conflict with your notion of what the book should be.

And that, my friends, is going to entail asking a few pointed questions.

A word to the wise: determining this is going to require some conversation with potential freelancers, either via phone or via e-mail, and I assure you, you will be much, much, MUCH happier during that conversation if you have already given some serious thought to what you want to get out of the editor-author relationship. I went over the different levels of editing yesterday; for further pondering direction, my editors’ guild has an excellent page of tips on how to find the right editor for you.

While most freelancers will be thrilled with the novelty of a client whose opening line is more complex than, “Um, I need an editor; what do you charge?” the conversation will go more smoothly if you (or Santa, if this is a gift, although I recommend leaving the final choice of editor up to the writer) have a few specific pieces of information already at your fingertips. Heck, you might even want to include them in the initial e-mail:

– The book’s category

– How many pages it is in standard format. (In case anyone’s forgotten, that’s double-spaced, single-sided pages in 12-point font with 1-inch margins AND two spaces after each period. PS: with pretty much any level of editing, your adhering closely to the rules of standard format in the manuscript will make it less time-consuming — and thus less expensive, typically — to edit.)

– How much of it you would like to be edited now (it’s not a bad idea to start with only the first few chapters, to get a feel for the experience)

– When you would like the editing to be completed

– Whether there is currently a deadline hanging over it (of which, more below)

– Whether you prefer feedback on hard copy (usually a little cheaper) or on a computer document

– What kind of word processing program you use (that can be important for attachments)

– The book’s submission history (has it been seen by many agents? Publishing houses? A particularly vicious writers’ group? No one but your dear old white-headed mother?)

Having this information up front will assist the editor in answering your questions and give you a common language to discuss the project in question. (Not to mention making the freelancer think spontaneously, “Oh, thank goodness: this one isn’t vague. What a welcome change!” )

During your preliminary interactions, you’re going to want to elicit enough information to make substantive (and not merely cost-based) distinctions between the editors you’re interviewing, so get specific with the questions. Does the freelancer have a genre specialty, for instance? What does she read for fun? Does she write in the margins, or prefer giving feedback electronically, in the text itself? Does she provide a write-up about the book instead or in addition to marginalia? Does she charge extra for follow-up questions? (Most pros do.)

Rest assured, none of this is pushy; it’s is perfectly acceptable to ask a potential editor about her background and methodology. If she’s brand-new to editing, these questions may surprise her, but most of this information is standard first-meeting stuff.

Ask, too, about her availability and average turn-around time. Don’t be surprised if she’s booked a few months in advance; although there are sometimes last-minute cancellations, the more experience an editor has, generally speaking, the less likely a brand-new client is to be able to book her time within the next month.

So if you know you have a deadline coming up — say, if a contest entry is due by a certain date — you’ll have better luck if you start editor-shopping early.

If you do find yourself in the market for last-minute feedback (say, to get requested materials out the door by a certain date), please bear in mind that unscheduled projects with ultra-quick turnarounds often require editors to inconvenience other clients and/or work double shifts.

For this reason, most freelancers charge extra for rush jobs — a 25% price bump is pretty standard — so it is worth your while to plan in advance. It’s also not unusual to ask for an advance deposit to book an editor’s time; you will want to find out up front whether there will be any additional charge if you need to push back your scheduled manuscript delivery date.

Don’t be surprised if the editor who sounds like a great fit suddenly turns a bit cagey on the subject of references. It may not be by choice: it’s not uncommon for published authors to be rather secretive about using the services of a freelance editor. (My work is hardly sub rosa, given how much I write about it here, but some of my clients’ agents would be fairly astonished to learn of my existence, I gather.)

Instead, consider asking if she would edit 5 or 10 pages as a work sample before you commit to a longer project. Most freelancers will do this happily, with sufficient advance notice, but do expect to pay for their time. (For a glimpse at average rates nationally, click here.)

This will give you considerably more information about how the editor works — and, after all, fit between editor and client is EXTREMELY important. An editor — freelance or otherwise — not familiar with the norms of your book category can actually harm your end product, and since everyone gives feedback slightly differently, it will save you both time and money in the long run if you do some comparison shopping to find someone who can give you professional-level feedback in the manner that will be easiest for you to incorporate it into your book.

It’s also a rather straightforward way for the shy to gain a sense of precisely how any given editor likes to approach a manuscript, what services he provides, and how much each part of it will cost. It’s worth your time to make some rate comparisons, if only to find what the local prevailing rates are.

Do be prepared, though, to pay the local market rates for what you expect to get, not only because it is fair, but also because many experienced freelancers will walk away from a negotiation if they feel that a potential client is trying to haggle down to the very last second.

If you encounter a freelancer who seems to be charging too little, you might want to be wary. An inexperienced editor might well not be aware yet how long giving feedback can take, and thus under-price himself — but a low price may also be an indication of an experienced editor who habitually gives minimal feedback, relying on volume to make a living. At both ends of the spectrum, then, it makes a great deal of sense to ask for a very specific indication of what to expect from the feedback.

If you’re genuinely not sure what the kind of editing you would like to receive should cost, consider posting your project on a freelance editors’ association’s job board and asking for bids. (The Northwest Independent Editors’ Guild has a dandy job board, very easy to use.) Be sure to include the full list of preliminary information above (okay, you can save the bit about how much you’ve shopped the book around until a later communication), and don’t be afraid to ask follow-up questions of those who respond.

As you may see, my friends, finding the right editor for you may take a bit of searching, but the right fit is worth it. And finding that entails compare-and-contrast exercise that entails far more than just checking who charges what, or even what credentials various candidates have. It involves taking the time to find an editor who loves your kind of book and who has the skills to make your manuscript the best it can possibly be.

When it comes right down to it, your work is too important to go into ANY critique relationship blindly. Just as you don’t want any random agent to represent you, regardless of track record, you honestly don’t want just ANY freelance editor to advise you about your book. Or just any writers’ group, for that matter.

Tomorrow, I’ll talk a bit about why enlisting a pro’s help might be a good idea, along with some indication of what you should and shouldn’t expect. In the meantime, keep up the good work!

Posted on - No Comments on Book marketing 101: but what if I just walk up and ask?

Book marketing 101: but what if I just walk up and ask?

While I was on the subject of tracking down who represents whom, so that you may query agents who represent books similar to yours, I thought I would make a slight detour to an agent-finding strategy favored by the bold: walking up to a published writer (or a pre-published but agented one) and simply saying, “Do you mind if I ask who represents you?”

Writers tend to be nice people; they’re often very happy to give a spot of advice and encouragement to someone new to the game.

Given how VERY useful responses to this question can be for aspiring writers, it’s kind of astonishing how infrequently one hears it at author readings. But really, “Who represents you, and how did you land your agent?” almost always elicits a response that’s interesting enough to entertain the non-writers in the audience, too.

Kinda changes the way you think of author readings, doesn’t it?

If you live in or near a big city with some good bookstores, chances are very good that there are readings going on somewhere in town practically every day of the week. And trust me, if you walk into the best bookstore in town, saunter up to the register or information desk, and ask for a calendar of readings, the staff will be OVERJOYED to direct you to one. Or put you on a mailing list.

Here in Seattle, we’re pretty lucky: not only do we have several very good independent bookstores that regularly host readings and signings, but we also have the Stranger, a free newspaper that routinely lists all of the author readings for any given week, along with brief summaries of their books. (Possibly because the editor won the PEN West award for a memoir a few years back.)

When you’re agent-hunting, it’s usually more worth you while to go to readings by first-time authors than people whose names have graced the bestseller lists for quite some time. Often, new authors are downright grateful to anyone who shows up, and doubly so to anyone who asks an interesting question. They’re usually pretty grateful to their agents, too, and thus like to talk about them.

As a fringe benefit, they will often blandish their local writer friends — publishers’ publicity departments generally ask authors for lists of cities where they have lots of friends, and set up readings accordingly — into attending their readings, just so someone shows up. Sometimes, these helpful friends are willing to tell you who their agents are, and what they represent.

Seriously, it’s worth a try. To be blunt about it, you’re far more likely to garner an actual recommendation to query a new author’s agent than from an established author, especially if you listen politely, laugh at the jokes in the reading, and hang out to talk afterward.

Why do the established tend to be more stand-offish about it, you ask? Contrary to popular opinion, it’s not usually because they’re mean. Just experienced.

Let’s revisit some of the characters from my long-ago Industry Faux Pas series who gamely walked up to published authors and asked for their help. The etiquette in this situation can be a little murky — after all, these authors need to regard anyone who approaches them at a reading as a potential book buyer, and thus may come across as friendlier than they intend — but these examples should help you steer around potential road blocks.

Enjoy!

Because the road to recognition is usually so very long and winding, many savvy writers seek to speed things up a trifle by enlisting the help of already established – or already agented – writers on their behalf. This is not a bad idea – but, like everything else, there’s a right way to do it and a wrong way.

Come with me now to the land of hypotheticals, to explore the latter.

Writer-approaching scenario 1: Isabelle notices in her local paper that Ignatz, a writer whose work is similar to hers and is aimed at the same target market will be giving a reading at a local bookstore. She makes a point of attending the reading, and during question time, stands up and asks point-blank who represents him – couching the question within a request for permission to use him as a query reference. Ignatz laughs uncomfortably, tells an agent-related anecdote, and when she presses for a name, tells her to see him afterward.

Isabelle waits patiently until all those who have bought books have presented them to Ignatz for signing, then repeats her question. “I haven’t read your book,” she tells him, “but from the reviews, our work has a lot in common.”

Ignatz, professional to the toes of his well-polished boots, casts only a fleeting glance at her empty hands before replying. “I’m sorry,” he says, “my agent has asked me not to refer any new writers to him.”

What did Isabelle do wrong? (And, for extra credit, what about Ignatz’s response marks it as a brush-off, rather than a simple statement of his agent’s feelings on the subject?)

Isabelle committed two cardinal sins of author approach. First, she did not evince ANY interest in Ignatz’s work before asking him for a favor – and a fairly hefty favor, at that. She did not even bother to buy his book, which is, after all, how Ignatz pays his rent. But since he is quite aware, as any successful writer must be, that being rude to potential readers may mean lost business down the line, he can hardly tell her so directly.

So he did the next best thing: he lied about his agent’s openness to new clients.

How do I know he lied? Experience, my dears, experience: had his agent actually not been accepting new clients, his easiest way out would have been simply to say so, but he did not. What he said is that his agent asked HIM not to recommend any new writers; a subtle difference.

Most agents rather like it when their clients recommend new writers; it saves the agent trouble, to use the client as a screener. So, generally speaking, if an agented writer says, “Oh, my agent doesn’t like me to recommend,” he really means, “I don’t like being placed in this position, and I wish you would go away.”

How has Isabelle placed Ignatz in a tough position? Because she has committed another approach faux pas: she asked for a reference from someone who has never read her work — and indeed, didn’t know she existed prior to that evening.

From Ignatz’s point of view, this is a no-win situation. He has absolutely no idea if Isabelle can write – and to ask to see her work would be to donate his time gratis to someone who has just been quite rude to him. Yet if he says yes without reading her work, and Isabelle turns out to be a terrible writer (or still worse, a terrible pest), his agent is going to be annoyed with him. And if he just says, “No, I don’t read the work of every yahoo who accosts me at a reading,” he will alienate a potential book buyer.

So lying about his agent’s availability is Ignatz’s least self-destructive way out. Who can blame him for taking it?

Let’s say that Isabelle has learned something from this encounter. Manuscript in hand, she goes to another reading.

Writer-approaching scenario 2: Isabelle spots another reading announcement in her local newspaper. This time, it’s an author whose work she’s read, Juanita; wisely, she digs up her dog-eared copy of Juanita’s first novel and brings it along to be signed, to demonstrate her ongoing willingness to support Juanita’s career. She also brings along a copy of her own manuscript.

After the reading, Isabelle stands in line to have her book signed. While Juanita is graciously chatting with her about the inscription, Isabelle slaps her 500-page manuscript onto the signing table. “Would you read this?” she asks. “And then recommend me to your agent?”

Juanita casts a panicked glance around the room, seeking an escape route. “I’m afraid I don’t have time to read anything new right now,” she says, shrinking away from the pile of papers.

This, believe it or not, happens even more that the first scenario – and with even greater frequency at writers’ conferences. Just as some writers have a hard time remembering that agents have ongoing projects, lives, other clients, etc. whose interests may preclude dropping everything to pay attention to a new writer, so too do established writers – many, if not most, of whom teach writing classes and give lectures in order to supplement their incomes.

So basically, Isabelle has just asked a writing teacher she has never met before to give a private critique of her manuscript for free. Not the best means of winning friends and influencing people, generally speaking.

Yes, the process of finding an agent is frustrating, but do try to bear in mind what you are asking when you request help from another writer. Just as querying and pitching necessarily cuts into your precious writing time, so do requests of this nature cut into established writers’ writing time. Other than your admiration and gratitude, tell me, what does the author who helps you get out of it?

This not to say that some established writers don’t like to offer this kind of help; many do. But even the most generous person tends to be nonplused when total strangers demand immense favors. Establishing some sort of a relationship first – even if that relationship consists of nothing more than the five-minute conversation about the author’s work that precedes the question, “So, what do you write?” – is considered a polite first step.

In other words: whatever happened to foreplay?

This particular set of problems is not discussed much on the conference circuit – or, to be precise, they are not discussed much in front of contest attendees; they are discussed by agents, editors, and authors backstage at conferences all the time, I assure you, and in outraged tones.

Why? Because, alas, for every hundred perfectly polite aspiring writers, there are a handful of overeager souls who routinely overstep the bounds of common courtesy – and, as I can tell you from direct personal experience, it’s not always easy being the first personal contact a writer has with the industry: one tends to be treated less as a person than as a door or a ladder.

And no one, however famous or powerful, likes that. Case in point:

Writer-approaching scenario 3: at a writers’ conference, Karl meets Krishnan, a writer who has recently acquired an agent. The two men genuinely have a great deal in common: they live in the same greater metropolitan area, write for the same target market, and they share a love of the plays of Edward Albee. (Don’t ask me why; they just do.) So after hanging out together in the bar that is never more than 100 yards from any writers’ conference venue, it seems perfectly natural for Karl to e-mail Krishnan and ask him to have coffee the following week.

Within minutes of Krishnan’s arrival at the coffee shop, however, he is dismayed when Karl pulls a hefty manuscript box out of his backpack. “Here,” Karl says. “I want to know what you think before I send it to the agents who requested it at the conference. And after you read it, you can send it on to your agent.”

Krishnan just sits there, open-mouthed. As soon as his cell phone rings, he feigns a forgotten appointment and flees.

Okay, what did Karl do wrong here?

Partially, he echoed Isabelle’s mistake: he just assumed that by being friendly, Krishnan was volunteering to help him land an agent. However, there are a LOT of reasons that industry professionals are nice to aspiring writers at conferences, including the following, listed in descending order of probability:

*Krishnan might have just been being polite.

*Krishnan might have regarded Karl as a potential buyer of his books, and as such, did not want to alienate a future fan.

*Krishnan might have been teaching a class at the conference, or hoping to do so in future, and wanted to make a good impression.

*Krishnan is lonely – writing is a lonely craft, by definition, right? — and is looking for other writers with whom to commune.

*Krishnan is looking for local writers with whom to form a critique group.

*Krishnan’s agent might have asked him to be on the lookout for new writers at the conference (rare, but it does happen occasionally).

Of these possibilities, only the last two would dictate ANY willingness on Krishnan’s part to read Karl’s work – and the next to last one definitely implies that reading would be exchanged, not one-way. However, if either of the last two had been Krishnan’s intent, it would have been polite for Karl to wait to be ASKED.

Ditto with Karl’s request that Krishnan pass the manuscript on to his agent. Even with a super-open agent, an agented author cannot recommend others indiscriminately. At minimum, it could be embarrassing. If Krishnan recommends Karl, and Karl turns out to be a bad writer, a constant nuisance, or just plain nuts, that recommendation will seriously compromise his ability to recommend writers in future.

That’s right: writers like Karl, while usually well-meaning in and of themselves, collectively make it harder for everyone else to get this kind of recommendation.

There’s another reason Krishnan would be inclined to run from such an approach: resentment. Not of Karl’s rather inconsiderate assumptions that he would automatically be willing to help someone he’s just met, but of Karl’s attempt to cut into a line in which Krishnan stood for quite some time.

That’s right: just as it is relatively safe to presume that the more recently a writer landed an agent, the more difficult and time-consuming the agent-finding process was – because, by everyone’s admission, it’s harder than it was ten or even five years ago to wow an agent – it is a fair bet that an agent who has been signed but has not yet sold a book will be lugging around quite a bit of residual resentment about the process, or even about his agent.

If an agented writer’s hauling a monumental chip on his shoulder about his agent seems a little strange to you, I can only conclude that your experience listening to those whose first or second books are currently being marketed by their agents is not vast. {and thus that you have probably not been hanging out after very many new authors’ readings}. Almost universally, a writer’s life gets harder, not easier, in the initial months after of being signed: practically any agent on earth will ask for manuscript revisions of even a manuscript she loves, in order to make it more marketable, and no one, but no one, on the writer’s end of the game is ever happy about the agent’s turn-around time.

{Truth compels me to add: except for me, actually. Among my agent’s many sterling qualities as a human being, he’s also an unusually fast reader, bless him.}

The point is, every second Krishnan’s agent spends reading new work is one second less devoted to reading Krishnan’s latest revision — or marketing it. Some authors are a might touchy about that, so tread carefully.

Even if Krishnan’s agent is a saint and habitually works at a speed that would make John Henry gasp, Karl was unwise to assume that Krishnan would be eager to speed up the agent-finding process for anyone else. For all Karl knows, Krishnan struggled for YEARS to land his agent – and, unhappily, human nature does not always wish to shorten the road for those who come after.

Just ask anyone who has been through a medical residency. Or a Ph.D. program.

Note, please, that all of the above applies EVEN IF Krishnan has time to read the manuscript in question. Which, as the vast majority of agented-but-not-published writers hold full-time jobs and have to struggle to carve out writing time – as, actually, do many of the published writers I know; not a lot of people make a living solely from writing novels – is NOT a foregone conclusion.

The best rule of thumb: establish an honest friendship before you ask for big favors.

Until you know an author well, keep your requests non-intrusive. Krishnan probably would not have minded at all if if Karl had simply asked for his agent’s name after half an hour of pleasant chat — heck, Krishnan would probably have offered the information unsolicited in that time — or even for permission to use his name in the first line of a query letter. As in: Since you so ably represent Krishnan Jones, I hope you will be interested in my novel…

It may well have turned out that Karl had a skill – computer repair, eagle-eyed proofreading, compassionate dog-walking – that Krishnan would be pleased to receive in exchange for feedback on Karl’s book. Krishnan might even have asked Karl to join his critique group, where such feedback would have been routine. But Karl will never know, because he jumped the gun, assuming that because Krishnan had an agent, the normal rules of favor-asking did not apply to him.

The same rule applies, by the way, to any acquaintance whose professional acumen you would like to tap unofficially. If I want to get medical information from my doctor about a condition that is plaguing a character in my novel, I expect to pay for her time. Nor, outside of a formal conference context, would I expect a professional editor to read my work, an agent to give me feedback on my pitch, or an editor to explain the current behind-the-scenes at Random House to me unless we either already had a close friendship or I was paying for their time, either monetarily or by exchange.

Tread lightly, and be very aware that you ARE asking a favor, and a big one, when you ask an author to help you reach his agent. Not only are you asking the author to invest time and energy in helping a relative stranger – you are also expecting him or her to put credibility on the line. And that, dear readers, is something that most authors – and most human beings – do not do very often for relative strangers.

Keep up the good work!

Posted on - 3 Comments on Book marketing 101: synopses, part IX, or, it’s time to trot out those highlighting pens again

Book marketing 101: synopses, part IX, or, it’s time to trot out those highlighting pens again

It turned out that yesterday’s nagging feeling that I was about to produce a checklist of common synopsis mistakes to avoid was 100% accurate. Kind of predictable, actually, as I am addicted to such lists and synopses vary so much that there honestly is no single reliable formula for producing the perfect one.

But you can steer clear of the problems agents and their screeners see every day, right?

Okay, let’s assume that you have completed a solid draft of your synopsis, and are now in the editing phase. (Let us further assume that you have launched upon the synopsis-creating process long enough before you need one that you have time for an editing phase.) Print it out, ensconce yourself in the most comfortable reading chair you can find, and read it over to yourself OUT LOUD.

Why out loud, and why in hard copy? And why does that question make my long-time readers chuckle?

I freely admit it: this is one of my most dearly-held editing rules. It is INFINITELY easier to catch logical leaps in any text when you read it out loud. It is practically the only way to catch the redundancies that the space constraints of a computer screen virtually guarantee will be in the text, and it will make rhythm problems leap off the page at you.

Don’t even think of cheating and just reading it out loud from your computer screen, either: the eye reads screen text 75% faster than page text, so screen editing is inherently harder to do well.

(And don’t think that publishing professionals are not aware of that: as an editor, I can tell you that a text that has not been read in hard copy by the author usually announces itself with absolute clarity — it’s the one with a word missing here or there.)

After you have read it through a couple of times, clearing out repeated words and ungraceful phrases, ask yourself the following questions. Be honest with yourself, or there is no point in the exercise; if you find that you are too close to the work to have sufficient perspective, ask someone you trust to read the synopsis, then ask THAT person these questions.

(1) Does my synopsis present actual scenes from the book in glowing detail, or does it merely summarize the plot?

You want the answer to be the former, of course. Why? Well, if you’ve been following the entire Book Marketing 101 series, you should be hearing the reason in your sleep by now, but allow me to repeat it: the synopsis is, in fact, a writing sample that you are presenting to an agent or editor, every bit as much as the first 50 pages are.

Make sure it demonstrates clearly that you have writing talent. Not merely that you had the tenacity to sit down and write a book, because tens of thousands of people do that, but that you have writing talent and sharp, clearly-delineated insights. It is far, far easier to show off your writing in detailed summaries of actual scenes, rather than in a series of generalities about the plot and the characters.

And if your favorite line or image of the book does not make a guest appearance in the synopsis, why not?

(2) Does the story or argument make sense, as it is told in the synopsis? Is more specific information necessary to make it work?

This is another excellent reason to read the synopsis out loud: to make sure it stands alone as a story. Since part of the point of the synopsis is to demonstrate what a good storyteller you are, flow is obviously important.

If you have even the tiniest reservations about whether you have achieved this goal, read your synopsis out loud to someone unfamiliar with your project — and then ask your listener to tell the basic story back to you. If there are holes in your account, this method will make them leap out at you.

Insofar as a hole can leap, that is.

(3) Does the synopsis make the book sound compelling? Does it make me eager to read it?

This is where most synopses stumble, frankly, because it is hard for a writer to notice about his own work: most synopses summarize plot or argument adequately, but in the rush to fit everything in, the telling becomes a bit dry. The goal here is not to provide a laundry list of major plot points, after all, but to give an overview of the dramatic arc of the book.

The easiest way to tell if the synopsis is holding together as a good yarn is to hand it to someone who has NOT been around you while you have been writing the book (trust me, you’ve been talking about your plot or argument, if only in your sleep). Ask her to read it over a couple of times.

Then chat with her about something else for half an hour. At the end of that time, ask her to tell you the plot of the book — WITHOUT looking at the synopsis again. Don’t comment while she does it; just write down the points that fell out of her account.

After you have thanked this kind soul profusely and sent her on her way, highlight the missed points on the synopsis pages. Read through the synopsis, omitting the highlighted bits: does the story hold together without them? If so, are those bits really necessary?

If the storyline suffers from the omissions, go back over the individual sentences that depict those plot points. Chances are, your reader found these points unmemorable because they were summarized, rather than enlivened with specific details.

If you’re too shy (or too rushed) to try this experiment, there are a couple of pretty good structural indicators that a synopsis has fallen into laundry-list mode. Once again, your trusty highlighting pen is your friend here. Go through the synopsis and mark every use of the word AND, as well as every instance of the passive voice.

Then revisit each marked sentence with an eye to revision. Both of these phenomena tend to be symptomatic of rushed storytelling.

Of course, it’s perfectly understandable that a writer trying to crush an 80,000 word story or argument into three pages might conceivably feel a mite rushed. But trust me on this one: that is not the primary impression you want to give an agency screener.

More checklist items follow tomorrow, of course. Keep up the good work!

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What’s in a name?

I think you would have laughed to see me out last night with my godparents, my friends: we went to an opera, where not only did singers belt their characters’ deepest and darkest toward the back wall of the rather small and cramped auditorium; at certain points, marionettes acted out what the characters were hiding from one another. In the middle of an aria, my partner Rick leaned over to me and whispered, “They can’t have been reading your blog lately.”

Obviously, the composer hadn’t — not entirely surprising, as the opera was first performed in 1625; I doubt its author, Francesca Caccini, blog-surfed much. A pity, as the opera included a classic bad interview scene. Take a listen:

The brave knight Ruggiero, ensnared by the love spells of the evil sorceress Alcina (who had a nasty habit of turning her exes into trees; opera gives one a lot of room for imaginative touches), has deserted both his fighting obligations and his warrior girlfriend, Bradamante. So another sorceress, Melissa, turns herself into an image of Ruggiero’s father, Atlante, to try to free him. Dressed as Atlante (and turning from an alto into a baritone for the occasion, a nifty trick), Melissa berates Ruggiero for lying around in sensual bliss when there’s work to be done.

A single three-minute solo later, Ruggiero’s mind is changed, with no argument from the big guy himself: he is free from the spell, and goes on to bellow some extraordinarily nasty insults at Alcina while Punchinello dances around with a squid. (You had to be there.)

This type of persuasion in an interview scene — where the protagonist’s mind is changed on an issue about which he is supposedly passionate simply because someone tells him he’s wrong — occurs in novel submissions more often than you might think. Many a protagonist who is downright tigerish in defense of his ideals elsewhere in the book is positively lamblike when confronted by a boss, a lover, a child, etc. who points out his flaws.

As protagonist, he has an entire book (or opera, as the case may be) to play with here — couldn’t he argue back just a LITTLE? Usually, the result is a more interesting scene.

Why? Everybody chant it together now: because conflict is more interesting in a scene than agreement.

I had an ulterior motive in using the opera example, though, to make another point about how a screener might read an opening scene differently than another reader. To illustrate, take this little test: quick, without re-scanning the paragraphs where I glossed over the opera’s plot, try to name as many of its characters as you can.

How did you do?

I originally mentioned six, but don’t be hard on yourself if you only came up with one or two. Most readers would have experienced some difficulty keeping all of those sketchily-defined characters straight. Heck, seeing them introduced en masse like that, I would have trouble remembering who was who, and I’ve seen the opera!

Introducing too many characters too fast for any of them to make a strong impression upon the reader is EXTREMELY common in the opening few pages of novel submissions. Indeed, sometimes there are so many people lurching around that the reader does not know for several paragraphs, or even several pages, which one is the protagonist.

Why might confusion on this point be problematic? In a word: Millicent. Agency screeners read fast; if they aren’t sure what’s going on and who the book is about by the middle of page 1 (which is, unfortunately, how they would tend to diagnose the paragraphs above), they generally stop reading.

To use Millie’s favorite word: next!

So strategically, you might want to limit the number of characters introduced within the first couple of pages of your submission. If you’re in doubt about how many is too many — there is no hard-and-fast rule — there are a couple of tests I like to use.

The first, and the simplest, is a modification of the one I used above: hand the first page to a non-writer, ask her to read through it as quickly as possible — and then, as soon as she’s finished, ask her to tell you who the main character is and what the book is about.

Why did I specify a non-writer, you ask? Because writers tend to be unusually good at absorbing character names; the average reader is not. And your garden-variety agency screener scans far too rapidly, and reads far too many submissions in a given day, to retain the name of any character who has not either been the subject of extensive description — which, as we’ve been seeing over the past few days, can be problematic in itself — or a mover or shaker in the plot.

Perhaps not even then. Our old pal Millicent has a lot on her mind — like that too-hot latte that just burned her full pink lip. (You’d think, after how long I have been writing about her, that she would have learned by now to let it cool, wouldn’t you? But that’s an agency screener for you: time is of the essence.)

The other test, which is also useful to see how well your storytelling skills are coming across, is to hand the entire first scene to that non-writer (NOT a relative, lover, or someone with whom you interact on a daily basis, please; these folks’ desire to see you happy may well skew the results of the test) and ask her to read it as quickly as possible, to reproduce Millicent’s likely rate of scanning. Then take away the pages and talk with her about something else entirely for ten minutes.

In minute eleven, ask her to tell you the story of that first scene with as much specificity as possible. Note which names she can and cannot remember — if she’s like 99% of skimmers, she will probably remember only the two primary ones.

After thanking her profusely, sit down with your list of passed-over names and the manuscript: do all of these folks really HAVE to make an appearance in the opening scene? Could some of them be consolidated into a single character, to reduce the barrage of names the reader will have to remember?

Or could any of them be there, but not mentioned until later in the book, where the protagonist encounters that character again? (A simple statement along the lines of, “Hey, Clarence, weren’t you one of the thugs who beat me to a pulp last month?” is usually sufficient for later identification, I find.)

Or are these characters mentioned here for purely photographic reasons? In other words, is their being there integral to the ACTION of the scene, or are the extraneous many named or described simply because they are in the area, and an outside observer glancing at the center of action would have seen them lurking?

In a screenplay, you would have to mention their presence, of course — but in a crowd scene in a novel, describing the mob as monolithic can have a greater impact. For instance, which sounds scarier to you, Mr. Big threatening Our Hero while surrounded by his henchmen, Mannie, Moe, and Ambrose — or surrounded by an undifferentiated wall of well-armed baddies?

Personally, I would rather take my chances with Ambrose and Co. than with the faceless line of thugs, wouldn’t you? My imagination can conjure a much scarier array of henchmen than the named three.

I know, I know: when you create a novel, you create the world in which your characters live. And that world is peopled. But in the interest of grabbing an agency screener’s often mercurial attention, would a smaller cast of characters, at least at the outset, render your book more compelling?

Worth considering, at least, isn’t it? Keep up the good work!

PS: I keep finding myself referring back to that lengthy series I wrote last November on reasons that agents might reject a submission based upon its first page. Since that series was so revealing and so very practical, I’m going to create a new category for it at right: First Pages Agents Dislike (or so they say). Before you next submit your work to an agent or editor, I would HIGHLY recommend perusing it.

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Is that line really necessary?

Yesterday, I waxed poetic on the subject of boredom — not your usual garden-variety ennui, but the more specific type of “Get ON with IT!” impatience that tends to infect agents, editors, and their screeners if a manuscript drags for more than, say, a quarter of a page — which is, as I’m sure has already occurred to you, an absurdly short amount of text upon which to base any judgment whatsoever. As I pointed out in my last post, the standards by which the rest of the world, including that large segment of it that happens to read books, gauges boredom is not really applicable to your manuscript.

Your submissions will ultimately be more successful if you edit them with an eye to the industry-specific tolerance for slowness. It’s just a fact.

Did I just hear a groan of disbelief out there? “Wait just an agent-boring minute,” I hear some of you who favor slower pacing cry, “I can’t open three books at my corner bookstore without finding pages upon pages of slow build-up. I’ve read award-winning novels where positively nothing happened until p. 42 — and even then it was subtle. So there must be agents and editors out there who appreciate slower work.”

You’re right; there are — a couple. And if your pacing tends to be on the slow side, I cannot urge you strongly enough to run, not walk, back to the bookstore where you found those gently-paced novels and take another look at them. I’d bet a nickel that they all share at least one of the following characteristics:

*The book in question is not the author’s first published book.
*The book in question was not written by an author who is still living now.
*The book in question was first published outside the United States.
*The book in question isn’t a novel.

Or, if none of these things is true, then:

*The book is self-published.
*The book was represented by an agent who picked up the author more than ten years ago.

Why am I certain? Let me take them one by one, reserving the most common for last.

If the book is older, wildly different standards of pacing used to apply, because the readers at whom new books were aimed had quite a bit more time on their hands. Remember, until the 1990 census, the MAJORITY of Americans did not live in cities. How are you gonna keep ’em down on the farm without a good book?

Now, the publishing industry aims very squarely for city- and suburb-dwellers. Commute readers, for instance, and the fine folks who listen to books-on-tape in their cars. These people have less time to read than, well, pretty much any other human beings in the whole of recorded history, as well as more stimuli to distract them, so agents and editors are now looking for books that will keep the interest of people who read in shorter bursts.

At least, US publishers have swung in this direction. In other countries, different standards prevail. Why, in the U.K., it’s considered downright stylish for nothing to happen for the first 50 pages, a pace that would make anyone in a Manhattan-based agency reject it by page 4.

One also encounters slower pacing — and more uneven pacing in general — in nonfiction books. This is often true even if the author is as American as apple pie, his agency as New York-oriented as Woody Allen, and his publisher as market-minded as, well, an NYC publisher. So why the tolerance for a slower NF pace?

Simple: nonfiction is not generally sold on the entire book; it’s sold on a single chapter and a book proposal. Thus, the agent and acquiring editor commit before they have seen the final work. This allows slower-paced books to slip through the system.

Which brings me to the first on my list (and the last in our hearts), the comparatively lax pacing standards applied to books by writers who already have a recognized fan base. Established writers have leeway of which the aspiring can only dream with envy.

The kind of dream where one rends one’s garments and goes on frustrated rampages of minor destruction through some symbolically-relevant dreamscape.

As I am surely not the first to point out, the more famous the writer, the less likely his editor is to stand up to him and insist upon edits. This is why successful authors’ books tend to get longer and longer over the course of their careers: they have too much clout to need to listen to the opinions of others anymore.

A writer seeking an agent and publisher for a first book, particularly a novel, does not have this kind of clout. Indeed, at the submission stage, the writer does not have any clout at all, which is why I think it is so important for writers’ associations to keep an eye on how their members are treated. (At a good conference, for instance, the organizers will want to know IMMEDIATELY if any of the attending agents or editors is gratuitously mean during a pitch meeting.)

Since the first-time writer needs to get her submission past the most impatient reader of all, the agency screener, she doesn’t have the luxury of all of those extra lines, pages, and chapters. The writing needs to be tight. Because only first-time authors ever hear that tedious speech about how expensive paper, ink, and binding have become.

In short, for a new novelist to break into the biz, most of the books currently taking up shelf space at her local megastore are not a particularly good guide to pacing.

The pacing bar has definitely risen in recent years. Five years ago, the industry truism used to be that a good manuscript had conflict on every single page – not a bad rule of thumb, incidentally, while you are self-editing. Now, the expectation is seldom verbalized, but agents, editors, and their screeners routinely stop reading if they are bored for even a few lines.

Particularly, as we saw in the Idol series last fall, if those few lines are on the first page of the submission.

This may seem like an odd thing to say, coming so close on the heels of last month’s series on industry faux pas, but of all the writerly sins encountered by agents, the manuscript that bores them is the most common — and among the most hated. So here’s a most sensible request for you to make of your trusted first readers, the ones to whom I sincerely hope you are showing your work BEFORE submitting it to the pros:

“Would you please mark the manuscript any time you began to feel bored for more than ten seconds?”

Such a question is not a mark of insecurity — it’s an indicator that a writer is being very practical about the demands of the publishing world now, rather than ten years ago. Or a century ago. Or in the U.K.

Keep up the good work!

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Getting the feedback you need, Part IX: on beyond “I hope you like it.”

Welcome to the final installment of my ongoing series on steps you can take to improve the feedback you get from non-professional first readers – for those of you just tuning in, that’s any pre-publication reader for your book who is not paid (by you or anyone else) to give you feedback.

In other words, the vast majority of first readers.

Yesterday, Tip #11 advised you to give your first readers a list of questions, preferably in writing, at the same time as giving them the manuscript. That way, the readers will know what to be reading for; you will get your most important questions answered, and less experienced first readers will have the guidance they need to keep from floundering about in the text, desperately searching for something helpful to say. That’s a whole lot of birds with one relatively small stone, isn’t it?

So far, I have presented Tip #11 as requiring merely effort, honesty, and advance planning to pull off, but in practice, it also requires a fair amount of chutzpah. Far more, in fact, than simply shoving a manuscript at a willing friend and murmuring some gentle platitudes about hoping he enjoys reading it. It requires not only taking one’s own writing seriously enough to demand useful feedback, but putting one’s wee foot down and insisting that other people do so as well.

Personally, I find this empowering, but over the years, several of my loyal, intelligent, talented advisees have informed me that they find Tip #11 far and away the most distasteful of the lot. They consider it pushy, if not downright presumptuous: empathetic souls, they feel that creating and handing over such a list implies doubt about the first readers’ reading ability, if not actual intelligence.

If anything beyond “Just tell me what you think” feels overly dictatorial to you, consider this: there is not a literary contest in the world that does not provide written instructions to its judges on how to evaluate contest entries. Screeners at agencies are almost invariably handed lists of desirable traits to seek as they read through submissions, as well as lists of criteria for instantaneous rejection, as are editorial assistants at publishing houses.

Which begs the question: if experienced professional readers work along pre-set guidelines, why should amateur readers be expected to perform the same task without guidance?

To turn the question around, haven’t you ever noticed how first readers new to the task almost always have difficulty giving specific feedback, even if they loved the book? Haven’t you noticed how they tend to freak out a little if they are asked pointed questions? Heck, haven’t you noticed how often this is the case with readers of published books, too? Ask for a detailed analysis of any written material, and most readers will suddenly find it difficult to breathe.

As a former professor, I can tell you exactly what that panicked flash in their eyes means: it’s the fight-or-flight response of a student suddenly tested on material he thought would not be on the test. From the unguided reader’s POV, being grilled by an anxious author is like a pop quiz on material read for fun. Nip this anxiety in the bud: give your first readers a study guide, so they’ll know what’s going to be on the test.

Writers are far less likely to have this response, of course, for obvious reasons: we were the folks who got As in English. Hand us an essay question about a book, and we’ll go on for hours, won’t we?

But just for a moment, try to identify with the huge majority of the population that does not have this instinctive response to being asked to product a book report.

Do you remember that professor in college or that teacher in high school who used to madden you at exam time with vague questions, ones so broad that they essentially invited you to spill out every minor fact you had managed to memorize? “Compare and contrast the Renaissance with the Middle Ages,” for instance, or “Was the League of Nations a good idea?” or “The Emancipation Proclamation: what were the arguments on both sides?” Or the ever-popular ploy of giving you a quote, and asking you to relate it to the reading? Perhaps something along the lines of this little gem:

“There is no ‘objective’ or universal tone in literature, for however long we have been told here is. There is only the white, middle-class male tone.” — Carolyn Heilbrun, WRITING A WOMAN’S LIFE
Relate this quote to the works of Jane Austen, James Baldwin, Dave Barry, Truman Capote, Charles Dickens, Jeffrey Eugenides, Norman Mailer, Yukio Mishima, Anaïs Nin, Philip Roth, Edith Wharton, and Marvel Comics. Make your answer text-based, and use specific examples.

Students look at this sort of question and wish that they would be struck by bolts of lightning on the spot – which, in essence, they have. “What the heck does “relate” mean in this context?” they wonder, surreptitiously sharpening their pencils into weapons of mayhem.

My dissertation advisor used to favor rambling quarter-page ruminations on the nature of life, without out ever articulating a question she desired students to answer. I like to call this the “what color am I thinking?” school of test-giving, because it requires the students to guess, with virtually no guidance, what the teacher wants to see in the essay.

My high school biology teacher, more vague than most, simply walked into class on the day of our big plant life exam, handed each of us a three-foot-long stretch of butcher paper, and told us, “Show me everything you know about plants.” Was it an invitation to draw lilies for an hour, or an entreaty to write haiku? No one knew until after the exams were graded.

It drove you nuts in school, right? Well, first readers given no guidance by the authors who have handed them manuscripts often feel as annoyed and helpless as you felt when faced with those kind of vague exam questions, especially if they’ve never read a manuscript (as opposed to a book) before. The format is substantially different, for one thing (if that’s news to you, please see the FORMATING MANUSCRIPTS category at right), and let’s face it, it’s an intimidating thing to be faced with the task of evaluating the creative output of someone’s soul.

Unless, of course, you are being paid to do it. If it’s any consolation for those of you who were told that your English degrees had no use in the real world, virtually every editorial memo I have ever seen has been a “What color am I thinking?” document: the manuscript is not quite right for these reasons; now go away and show me what the plot would be like with most of the major elements removed. Junior editors at publishing houses took those essay tests, too, and aced ‘em. And now, bless their hearts, they have transformed those bsing compare-and-contrast skills into a life’s work.

For the reader who is not also a writer, the implied obligation not only to point out problems but to suggest viable solutions can be completely overwhelming. Following Tip #11 will decrease everyone’s stress levels – and providing written parameters for criticism at the same time that you hand over your manuscript is an easy way to minimize the potential for future misunderstandings. Even just one or two questions will be helpful to your reader.

There’s no need to turn it into a major research project, or to inundate your readers with ten-page lists of questions. Stick to a simple 1-2 pp. questionnaire about the book, highlighting the areas you feel could use some work. For the sake of your ego, it’s also a dandy idea to include questions about parts that you know you have pulled off well. (For an excellent example of a simple list, check out Mary’s comment on yesterday’s post.)

Be as specific as you can – questions along the lines of “What did you think of my protagonist?” tend to elicit less helpful responses than “Was there any point in the book where you felt the tension lapsed? At what point did you feel most interested in the plot?” I always like to add some offbeat questions, to make the process more amusing for the reader: “Did anything in the book make you laugh out loud?” and “What in the plot surprised you most?” can provoke some revealing responses.

If you are uncomfortable with the idea of a questionnaire, make a few specific requests, either verbally or in writing. Verbally, I have found that coupling very pointed suggestions with compliments works best:

“You’re always so good at foreseeing plot twists in movies – what do you think I could do to make my book’s plot more astonishing?”
“You’re the best cook I know – I would really appreciate it if you would keep an eye out for sensual details that did or did not work. Did I bring in the senses of smell and taste enough?”
“Look, I’ve never done time, and you have, so I would love your feedback on what is and isn’t realistic in my portrayal of prison life.”

Remember, this is an exercise in getting you the feedback YOU need, so the more honest you can be with yourself and your first readers, the better. If you are feeling insecure, it is completely legitimate to say:

“Look, this is my baby, and I’m nervous about it. Yes, I would love it if you flagged all of the typos you saw, but what I think would help me most is if you told me what is GOOD about my book.”

And finally, all throughout the process, observe Tip #12: Be HUGELY grateful for your first readers’ help.

Yes, I know, I sound like your mother (are you sitting up straight?), but honestly, this is a situation where politeness really pays off in both the long and short terms. Here is a wonderful person who has – for reasons of friendship, bribery, or idle curiosity – agreed to devote many, many hours of her time to giving your manuscript a good, hard reading. She has let you blandish her into that most difficult and dangerous of tasks, telling the truth to a friend.

And if that’s not an occasion for sending some flowers, I should like to know what is. Not only to be polite, but to be instrumental: if this first reader turns out to be a good one, won’t you want to use her for your next book, too?

Keep up the good work!

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Getting the feedback you need, Part VIII: eliciting the specifics

As my ongoing holiday gift to you, my readers, I have been running a series about how to get the most from non-professional feedback – which, let’s face it, is the vast majority of the substantive feedback aspiring writers get. As those of you who have queried or submitted are already aware, the agent or editor who gives concrete feedback to a rejected manuscript is rapidly growing as extinct as a bespectacled dodo speaking Latin and writing in cuneiform on the walls of a pyramid.

Sad, but true, alas, and thus it’s not the most efficient use of your energies to resent an obviously form rejection when it is sent to you. But how on earth is a writer to know what needs to be changed (other than the current super-tightness of the fiction market, which is making agents all over Manhattan yank wee hairs out of their already-troubled scalps) before a book looks yummy to the folks in the industry?

You could, of course, always pay a freelance editor to run through your work with a fine-toothed hacksaw, but most aspiring writers are reluctant to shell out the dosh for this service. After all, pretty much everyone who has had the self-discipline to write an entire book did so while living on the hope of other people paying to read it; to most writers, the prospect of paying a reader to struggle through their prose is pretty distasteful.

And even though I make a hefty chunk of my living being paid to do precisely that, I’m going to be honest with you here: most editors at major publishing houses, when asked at conferences if getting professional help is necessary, will get downright huffy at the notion. Good writers, they will tell you, need no such help.

This sounds very noble, doesn’t it? Until the 50th time you hear this exchange, when it dawns upon you that perhaps these editors hear the question as a critique of their ilk’s propensity to perform line editing, rather than as evidence of a writer trying to figure out how to navigate the publishing world. (Editors get cranky at the mention of the fact that they do a whole lot of things other than edit these days.) Oh, and their definition of a good writer is someone who never makes grammatical or spelling mistakes, is intimately familiar with the strictures of standard format, has a metronome implanted in her brain so that pacing is always absolutely even, has never written a bad sentence, and plots like a horror film director.

In short, the writer they have in mind when they give the advice has an internal editor powerful enough to run Random House. For those of us who have not yet had Toni Morrison surgically implanted in our brains, blue pencil in microscopic hand, an extra pair of eyes can be very helpful.

However, if you are not getting feedback from someone who is being paid to do it (i.e., an agent, editor, writing teacher, or freelance editor), or members of a writing group with experience working on your type of book, or a writer in your chosen genre – which is to say, if you are like 99% of feedback-seekers in North America – then you are almost certainly going to be seeking feedback from first readers who have no previous experience in manuscript critique. When the writer does not set out ground rules to guide inexperienced first readers, trouble often ensues.

All of which is a long-winded way of introducing the single best thing you can do to head off problems before they start — Tip #11: Give your first readers written directions for feedback.

Ideally, these directions will include a list of specific questions you would like answered about the reading experience. Providing a brief list of written questions may seem a bit pushy at first, but believe me, if your reader finds herself floundering for something to say, she will be immensely grateful that you gave her some advance guidance. And you, in turn, are far more likely to receive the kind of feedback most helpful to you than if you remain politely mum.

Coming up with specific questions will also force you to figure out what you in fact do want from your first readers. You may discover that you actually do not want feedback; maybe you want support instead. Maybe you want recognition from your kith and kin that you have completed a project as major as a book. If so, it is important to recognize your desires before you hear any critique from your first readers – if you were seeking praise, and your reader thought you were looking for constructive criticism, both you and your reader will end up unhappy.

Bringing your expectations into sync will substantially raise the probability of the exchange being positive for everyone concerned – as long as you are honest with yourself about what you really want and set realistic goals. Hint: “I want for Daddy to say for the first time in my life that he’s proud of me” might not be the best reason to hand dear old Dad your manuscript. But “I want the experience of my work being read closely by someone I know is not going to say anything harsh afterward” is every bit as praiseworthy a goal as “I want someone to tell me how to make this book marketable.”

The trick lies in figuring out precisely what you want, finding a person who can deliver it, and asking directly to receive it. And if that sounds like sex-column advice to you, well, there’s a reason for that: everyone is looking for something slightly different, so the more straightforwardly you can describe your desired outcome, the more likely you are to get what you really want.

I cannot emphasize too much that it is PERFECTLY legitimate to decide that you actually do not want dead-honest critique, IF your first readers that in advance. If upon mature reflection you realize that you want to show your work to your kith and kin in order to gain gentle feedback in a supportive environment (rather than in a cut-throat professional forum, where your feelings will not be spared at all), that’s a laudable goal — as long as neither you nor your first readers EXPECT you to derive specific, informative revision feedback from the experience. “Don’t worry about proofreading, Sis,” you can say. “I have other readers who can give me technical feedback. Just enjoy.”

If you want to be a professional writer, however, you will eventually need to harden yourself to feedback; the rather commonly-held notion that really GOOD writing never gets criticized is a myth. Not only does professional writing routinely get ripped apart and sewn back together (ask anyone who has ever written a newspaper article), but even amongst excellent editors and publishing higher-ups, there will always be honest differences of opinion about how a book should run.

So the sooner you can get accustomed to taking critique in a constructive spirit, the better. And the happier you will be on that dark day when an editor who has already purchased your manuscript says, “You know, I don’t like your villain. Take him out, and have the revision to me by the end of next week,” or “You know, I think your characters’ ethnicity is a distraction. Instead of Chinese-Americans from San Francisco, could they be Irish-Americans from Boston?” or “Oh, your protagonist’s lesbian sister? Change her to a Republican brother.”

You think these examples are jokes? Would you like me to introduce you to the writers who heard them first-hand? Would you care to know which one I saw on a major publishing house’s letterhead within the last three months?

Yes, good critique can be invaluable to clarifying fuzzy places in the book, but in terms of your entire career, it’s helpful to think of non-professional feedback as spring training for when you’re playing in the big leagues. While you are testing your throwing arm with the non-professional catchers, you will get better practice take the time to set out exactly the questions you want your first readers to have in mind while they read.

Okay, so maybe that wasn’t the best analogy. If you were trying to completely rewrite a book at an editor’s behest by the end of next week, your analogy-construction skills might be a trifle warped from overuse, too. The fact remains, you will get better feedback with a written list of questions than without it.

Do I hear some disgruntled murmuring out there? “Whoa, there, baby,” I know some of you will say. (And just whom do you think you are calling baby?) “I won’t get to set up guidelines for readers who buy my book after it is published. What’s wrong with just letting my first readers pretend to be those book-buyers, so I can work with their completely spontaneous reactions?”

Pretty smart question, cupcake, and one that richly deserves an answer – in fact, one with many parts. In the first place, buyers in bookstores will not know you personally. Their reactions, unless they happen to meet you at a book signing or write reader reviews on Amazon or someplace similar, will forever remain a mystery to you.

Your first readers, on the other hand, do know you, and presumably will be interacting with you in future social situations. They will probably want to be considerate of your feelings – which automatically renders giving honest critique even of excellent writing much harder for them. That’s going to kill pretty much all of the spontaneity of their reactions right off the bat.

Second, when a non-professional reader is, as I have been pointing out, doing the writer a great big favor. Good first readers are charming, generous people who deserve every piece of assistance a writer can give them; it is only fair to let them know in advance what kind of critique you are hoping to see.

Third, and perhaps most importantly, the response of readers who buy your book will come after it is too late for you to revise it. By contrast, your first readers are giving you feedback early enough in the process to influence the book before it goes to press, and generally before it is seen by agents or editors. The better their feedback is, the easier it is for you to incorporate – and the more specific your questions can be at the outset of the reading process, the more likely you are to receive great, useable feedback.

Tomorrow, I shall wrap up this series. In the meantime, it’s a brand-new year: why not celebrate by backing up your documents onto a Greatest Hits of 2006 disk? Or at least back it up to your iPod?

Oh, and keep up the good work!

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Getting the feedback you need, Part VII: setting the ground rules

Yesterday, I horrified the masses by taking an in-depth gander at that most perplexing of social situations in which a writer may find herself, the friend who asks to read a manuscript – then keeps it forever and a day. I may be harping on it a little, but I have my reasons: although one occasionally encounters advice in writing manuals about whom to avoid as a feedback giver (it varies, but the universal no-no: spouses, significant others, POSSLQs, and anyone else who has ever spent any time in the writer’s bedroom other than to make the bed), I’ve never seen this problem discussed elsewhere, or heard it solved by a writing guru at a conference.

And this is a shame, I think, because it’s a genuinely difficult situation for the writer, the kind of experience that can make good writers swear off seeking reader feedback forever. But a writer needs feedback, and not all of us have the luxury of a well-read, genre-appropriate writers’ group meeting within a couple of miles of our domiciles, or the time to join it if one does exist. So think of this as a survival manual for trekking through the feedback wilderness.

Advance planning can go a long way toward avoiding a Gladys outcome. (For those of you who missed yesterday’s post, Gladys is the aforementioned remiss friend who turns your manuscript into a doorstop). Observing Tip #8 — making sure up front that the reader has time soon to read your work — and Tip #10 — ascertaining that your first readers fully understand what you expect them to do, and that it involves significantly more effort than merely reading a book – may cost you a few potential readers, but being scrupulous on these points will both reduce the probability of your being left without usable feedback and help you hold the moral high ground if your Gladys starts to dither as the weeks pass.

How does one set these ground rules in conversation, you ask, without sounding like a taskmaster? First off, take her out to coffee or lunch to discuss it (remember, she’s under no obligation to help you out here), and second, don’t save the discussion until you are about to hand the manuscript to her. Schedule it as soon as possible after Gladys has agreed to read your work – but not so soon that you haven’t had a chance to come up with a short, preferably written, description of what you would like your first reader to do to your manuscript.

Include in this list HOW you would like to receive feedback. Verbally? Writing in the margins? A separate sheet of paper? A Post-It™ note on every page where the story flags? Also, what level of read are you seeking? Should Gladys go over the manuscript with a fine-toothed comb (a real bore, for most readers), or just ignore spelling errors?

This level of specificity may seem a tad schoolmarmish, but having the list on hand will make the discussion easier on both you and Gladys, I promise. The catch: once you have made this list, you have an ethical obligation to stand by it; no fair calling Gladys up in the middle of the night after you get the manuscript back, howling, “How could you not have caught that the pages were out of order?”

While you are explaining what it is you would like your first reader to do, mention that in order for the feedback to be useful to you, you will need it within a month. Or six weeks – you choose, but try not to make it much less or much more. That’s long enough for a spare-time reader to get through pretty much any manuscript without sleepless nights, so you need not feel as though you are proposing a pop quiz, but not so long that Gladys will simply set it aside and forget it. The point here is to select a mutually-comfortable date that is NOT on top of one of your own deadlines for getting work out the door.

I cannot emphasize this last point enough. If you are working on a tight deadline – say, to pick one out of a hat, having to revise an entire novel within the next three weeks – it’s just not fair to expect a non-professional to speed-read your manuscript quickly enough for you to be able to use the feedback. (Actually, most freelance editors would charge extra for a turn-around time this short.) If you can cajole your writing friends into doing it, regard it as a great favor.

But if you thrust Gladys into that position, don’t be surprised if you never hear from her again. It’s stressful. Pick a reasonable deadline, one far enough from any imminent deadlines of your own that you will not freak out if she needs to go a week or two over.

If she gives you feedback after the agreed-upon date (you will explain kindly), while you will naturally still value Gladys’ opinion, you will not have time to incorporate it into the book before your next submission. Being able to turn the book around that quickly (you will tell her) is the difference between being the kind of helpful friend who gets thanked in acknowledgments and the kind of friend who is appreciated in private.

After you state the deadline, ASK if it will be a problem. If Gladys hesitates at all, remind her that it’s perfectly okay to say no. In fact, you would appreciate it, because you are at a point in your career where you need prompt feedback, and while she was your first choice (even if she wasn’t), you do have others lined up (even if you don’t).

Say this whether it is true or not; it will make it easier for her to decline if she feels overwhelmed. By allowing her the chance to bow out BEFORE you’ve gone to all the trouble of printing up a complete manuscript, you are underscoring that you realize that she is promising something significant, and you appreciate it.

A week before the deadline, call or e-mail, to ask how the reading is going. This will give Gladys yet another opportunity to back out, if she is feeling swamped. (If she asked to read your manuscript out of simple curiosity – a very common motivation – she will have realized it by now.) Set up a specific date and time to get the manuscript back. Promise to take her out to lunch or to bring her chocolates – after all, she’s been doing you a big favor.

If Gladys can’t make the deadline but still wants to go forward, set another deadline. It may seem draconian to insist upon specific dates, but inevitably, the writer is the person who loses if the feedback relationship is treated casually. If you are open at every step to Gladys’ backing out, you will significantly reduce the probability that she will let you down after two months.

Or four. Or a year.

If you present these requests politely and in a spirit of gratitude, it will be hard for even the most unreasonable Gladys to take umbrage. By taking the time to learn her literary tastes, ascertain that she has time to give you feedback, and not allowing your manuscript to become a source of guilt for months to come, you will be treating her with respect. If you respect Gladys’ opinion enough to want her to read your book, you should respect her ability to make an informed opinion about whether she can commit to doing so. It is your job to inform her.

Your writing deserves to be taken seriously, my friends – by others and by yourself. The more seriously you take it, by seeking feedback in a professional manner, the better it will become. In my next post, I shall discuss how to elicit specific information from your first readers, to get answers to problems you already know exist in the book. In the meantime, keep up the good work!

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Getting the feedback you need, Part VI: the trouble with Gladioli

Yesterday, when I was discussing the desirability of setting time limits for your first readers, I heard some chuckles of recognition out there, from those of you who have been down this road before. But are those of you who have never solicited non-professional feedback outside a writing group starting to wonder why I am advising building as many fail-safes into the exchange as one might expect in a nuclear test facility?

In a word: experience.

For a non-writer (or for a not-very experienced-writer, even), being handed a manuscript and asked for feedback can be awfully intimidating. Yet in a publishing environment where agents and editors simply do not have the time to give in-depth (or often even single-line) responses to queries, writers hit up their friends. Friends who all too often are too polite to say no or, heaven help us, think that giving feedback on a manuscript-in-progress is a jaunty, light-hearted, casual affair, as simple and easy as reading a book on a beach.

A sharp learning curve awaits them. Imagine their surprise when they start reading, and learn that you expect them not to be passive consumers of prose, but active participants in the creative process. Imagine their surprise when they are asked not just to identify what they dislike about the book, but also to come up with suggestions about what they’d like better. Imagine their surprise, in short, when they learn that it’s actual work.

Hey, there’s a reason I get paid for doing it.

Writers tend to complain about the feedback they get from kind souls decent enough to donate their time to feedback, but let’s pause for a moment and think about the position of a friend impressed into first reader duty. Chances are, this friend (I’ll call her Gladys because it looks good in print) committed herself to reading the manuscript without quite realizing the gravity of the offer — or perhaps not even that she’d made a promise at all.

A heads-up to all of you: from a non-writer’s POV, “Oh, I’d love to read your work sometime” is generally NOT an actual invitation to share a manuscript; for most people, it’s just a polite thing to say. Among ordinary mortals, a conversational “I can’t wait to read it!” may most safely be translated as “I’m trying to be supportive of you,” “I’m looking forward to your being famous, so I can say I knew you when,” and/or “I have no idea what I should say to an aspiring writer,” rather than as, “I am willing to donate hours and hours of my time to helping you succeed.”

This is why, in case you were wondering, the Gladyses of the world (Gladioli?) are so often nonplused when a writer to whom they have expressed such overtly welcoming sentiments actually shows up on their doorsteps, manuscript in hand. Poor Gladys was just trying to be nice.

For the sake of Gladys and every kind soul like her, adhere to Tip #10: Make sure IN ADVANCE that your first readers fully understand what you expect them to do — and that it involves significantly more effort than merely reading a book.

Why? Well, 99% of casual offerers have absolutely no idea what to do with a manuscript when it is handed to them. Gladys is generally dismayed when someone takes her up on her request. Like most people, dear Gladys did not have a very good time in school, and you have just handed her a major reading comprehension assignment; in a flash, you have become her hated 8th-grade English teacher, the one who used to throw his keys at kids who walked in late.

It’s not that she doesn’t WANT to help. But in her sinking heart, she is afraid of the book report she is going to have to give at the end of the process.

So what does Gladys do? Typically, she doesn’t read the book at all. Or she launches eagerly into it, reading perhaps ten or fifteen pages, then gets sidetracked by the phone ringing or piled-up laundry or the need to go to work. Remember, our Gladys isn’t a writer, so she does not have much experience in wresting precious minutes of concentration time out of a busy day. So she sets it aside, in anticipation of the day when she can devote unbroken time to it.

Unfortunately for writers everywhere, very few people lead lives so calm that a week of nothing to do suddenly opens up for their lowest-priority projects.

However good her intentions may have been at first, somehow the book does fall to her lowest priority — and, like the writer who keeps telling himself that he can only work if he has an entire day (or week or month) free, our well-meaning Gladys wakes up in six months astonished to find that she hasn’t made significant inroads on her task.

Hands up, everyone who has ever been the writer in this situation.

I once had a first reader who BEGGED for weeks on end to read a manuscript of mine. Six nail-gnawing months later, I asked for it back, even if she hadn’t read it. As it turned out, she hadn’t, but she had positively filled the margins of Ch. 1 with glowing praise, concluding with, “You couldn’t PAY me to stop reading now!”

She apparently stopped reading three pages later. “I liked it so much,” she reported, “that I wanted to wait until I had time to enjoy it.”

Gladys intends to get back to it, she really does, but my goodness, when is she going to find the time? It’s not as though a manuscript is bound, like a book, rendering it easy to tote around and read in spare moments. Over time, she tends to start to resent the task — NO MATTER HOW GOOD THE BOOK MAY ACTUALLY BE. Most often, this resentment manifests in holding on to your manuscript indefinitely.

Maddening, isn’t it? We expect our friends to devour our books, relish them, and call us in the dead of night to say that it’s the best book they’ve ever read. C’mon, admit it: in the depths of our dark little souls, we long for positive reinforcement. If we approach our work professionally, we also yearn for our first readers to make the two or three constructive suggestions that will lift our books from good to superlative.

And if we’re conscientious members of writing communities, many of us put substantial effort into providing precisely that kind of feedback. Like most freelance editors, my earliest editorial work was unpaid. The moment at which I knew I should be doing it professionally was, in fact, when I was doing a favor for a friend. A good novelist, my friend was living the writer’s nightmare: after having taken her book through a couple of solid drafts, an editor at a major house had dropped a raft of professional-level feedback — which is to say, a ruthless, take-no-prisoners critique — on her, feedback that, if followed to the letter, would necessitate axing significant proportions of the book and trashing her primary storyline.

Naturally, she called me in tears. I was an excellent choice: I had read the latest draft, and the one before it, and was able to produce practical suggestions on the spot. If she began the story at a different juncture, I pointed out, and rearranged certain other elements, her plot could still work.

There was a long minute of silence on the other end of the phone when I’d finished talking. “My God,” she whispered, “that could work.” And it did; the editor bought the book shortly thereafter.

This, if we’re honest about it, is what we want our first readers to provide. Since I had been giving feedback on novels since I was a bucktoothed kid in braids, I was able to come up with answers — but is it really fair to ask someone who has never pieced a plot together to pull off a similar feat?

No wonder poor Gladys feels put on the spot. Her writer friend’s expectations of her are pretty high. And by the time the writer has become impatient enough to ask where the heck the feedback is, she is not only dealing with her guilt over having procrastinated, but also with the additional trauma of an angry friend.

Yes, I said ANGRY. While most of us are astonishingly patient with agents and editors who do not respond to queries or hold on to manuscripts that they’ve asked to see for months at a time, we’re seldom as patient with our first readers, are we? The writer too timid to call an agent who’s had a requested three chapters for a year will often go ballistic at the friend who’s had the same pages for a third of that time. Odd, considering that the agent is being paid to read manuscripts, and the friend isn’t, but that’s the way we feel.

Once the situation has gone this far, it’s quite hard to fix it without generating resentment on both sides. The only way to get out of it gracefully is to call the remiss Gladys (or send her an e-mail, if you’re afraid that you’ll yell at her) BEFORE you have lost your temper completely and ask for the manuscript back. Politely.

Ignore her protests that she is really intending to get to it soon, honest, because she won’t. Cast your request as having nothing to do with her: “I’d love to hear what you have to say, but manuscripts are actually pretty expensive to produce, and I’ve just found the perfect person to give me feedback on it. Would you mind if I saved a little money by passing your copy on to him?”

This may sound a bit nasty, an example of patented Pacific Northwest passive-aggression, but believe me, it’s less confrontational than almost anything else you could say. Just accept that Gladys had no idea how much time it would take, and move on.

And just say no the next time she offers. (As. astonishingly, the Gladioli of our lives often do. They must be insulating their attics with their hapless friends’ unread manuscripts.) Tell her that you’ve decided to rely on professional feedback this time around.

Whatever you do, don’t sit around and seethe in silence. Say something, and don’t let it wait too long. If you do not take action, Gladys will eventually have to come up with a strategy to deal with her obligation — and what she comes up with may not be very pleasant for you.

Often, Gladioli will turn their not having realized that reading a book draft is a serious time commitment into a critique of the unread book:

“Well, I would have read it, but it was too long.”

“I was really into it, but then a plot twist I didn’t like came in, and I just couldn’t go on.”

“I liked it, but it didn’t move fast enough.”

These all might be legitimate criticisms from someone who has actually read the manuscript, but from a non-finisher, they should be disregarded. They are excuses, not serious critique. Please do not allow such statements to hurt your feelings, because they are not really about the book — they are about the reader’s resentment of the feedback process.

When you hear this type of critique used as an excuse for not reading, thank Gladys profusely, as if she has just given the Platonic piece of feedback – and get the manuscript back from her as soon as humanly possible. Tell her that you know in your heart she is right, and you don’t her to read another word until you’ve had time to revise. Then rush out and find another first reader.

“My secret, if I must reveal it,” quoth the illustrious Alexis de Tocqueville, “is to flatter their vanity while disregarding their advice.”

Is this starting to make you fear ever handing your manuscript to another human being at all? Never fear — tomorrow, I shall talk about how to deal with a Gladys situation that has already extended past the friendship-threatening point, and give you some tips about how to plan in advance to avoid its ever getting there.

In the meantime, do any of you have a Gladys story? If so, why not post a comment, so those new to the situation won’t feel so alone? And, of course, keep up the good work!

P.S.: Hey, those of you looking for a crash course in publishing: journalist, novelist, and old college buddy of mine Sophfronia Scott has just come out with THE BOOK SISTAH’S 21-STEP GUIDE TO WRITING, PUBLISHING & MARKETING YOUR BOOK, available on her website, The Book Sistah. If you’d like a foretaste of her advice style, check out her blog on the writing life.

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Getting the feedback you need, Part V: it was a dark and stormy…day

My, it is dark and rainy in Seattle these days. I know, this sounds redundant to those of you who don’t live in the Pacific Northwest, but think about it: we’re farther north than Maine, so our winter days are awfully short to begin with, and now we’re in the midst of the rainiest winter in, well, ever.

Seriously, the Weather Service says so. That’s a whole lot of soggy, misty, shaded days in a row. We’re well past the ark-building stage at this point; I think I just saw the ghost of Jacques Cousteau swim by my second-story office window.

Down with the wet, and back to business. For the last few posts, I’ve been writing about how to improve the feedback you’re getting from non-professional readers — i.e., first readers of your work who are neither freelance editors, agents, editors at publishing houses, or paid writing teachers — as well as how to skirt that most common of first reading pitfalls, the enthusiastic friend who begs to read your manuscript — and then never mentions it again.

Or the second most common, the person who takes 6 months to read it, then just says, “Oh, I liked it.” Or the third, the reader who concentrates so hard on the minutiae (rending his garments and exclaiming, “The way you use commas is INFURIATING!” for instance) that he has nothing to report on the big picture. (“Forest?” he says, looking at you as though you were insane. “All I saw was a single tree.”)

You don’t need the chagrin of any of these outcomes, frankly — even when such first readers do produce useable feedback, the manner of delivery often renders it either too soft-pedaled, too vague, or too harsh, or simply too late to be of any practical value to the writer. But really, this isn’t precisely the first-time critiquer’s fault: much of the time, these outcomes are the result of the writer’s not having selected readers carefully and/or not having set firm desiderata for feedback.

You owe it to yourself to invest the time in doing both, because anytime you hand an unpublished manuscript to another being, you’re taking an emotional risk. Heck, even gearing up to submit your work to another human being is stressful for most writers. It’s nigh-impossible to explain to non-writers, but the period gearing up to send your work out to agents and editors (or revise and resend it) can leave a writer as raw and sensitive as the time while she is waiting for a reply on a submission.

Which is another good reason to select your first readers with care, rather than just handing your baby to the first person that asks. Even when a spate of rejections may well have left you simply dying for someone, anyone, to show an interest in reading your work, it’s usually not a good idea to give in to that impulse without first giving the matter some extended thought. My next tip is even more practical than background consideration, yet even less commonly done:

Tip #8: Make sure your potential reader has time already available in his schedule to read your manuscript. If the reader cannot estimate a reasonable return date, move on to another choice.

This is not a rude question; actually, it’s rather considerate to ask. I know, I know, every writer on earth wants to believe that every human being is going to be overjoyed to read her work, but the fact is, a critique-providing first read is not the same experience as reading a book for pleasure. It’s considerably more time-consuming, not to mention more stressful for the reader — and that will be the case even if the reader does not also have to worry about couching his feedback in ways that will preserve the intimate relationship between you.

Remember, your first readers are doing you a favor, donating their time to the good cause of furthering your writing career. Treat their time with respect.

Obtain timing information even if — and perhaps even especially if — someone has expressed an interest in reading your manuscript simply out of friendship or family feeling. In my experience, such people, while kind and encouraging, frequently do not realize just how much time it takes to read a manuscript carefully — or even that the task is going to be any different from reading any book at the library. Often, these folks end up not finishing it at all or giving inadequate feedback, just because they did not budget sufficient time to read well.

Also, if you ask for this information courteously up front, you will have given yourself permission for a polite e-mail or comment a week or so before the stated return date. Why before? Because creative civilians (or, to put it less colorfully, people who don’t write) almost never understand that writers are serious about deadlines. How could we be, they think, when we spend years at a time on a single book?

Forgive them, readers, they know not what they think.

Given the pervasive belief that writers don’t own calendars, a pre-deadline reminder is often a good idea, to make sure the reading gets done. Just a quick heads-up, perhaps inviting the reader to coffee or lunch just after the deadline to discuss it, will help keep you from seething three weeks after the stated deadline passed, wondering if you should call to hurry the reader up.

Since you will be asking for a time commitment before you hand over the manuscript, it’s a good idea to tell your first reader WHY you want her, of all people, to give you feedback. Butter ’em up:

Tip #9: couch your request in a compliment. Ideally, you would like these potential first readers to be flattered that you asked, and thus hyper-motivated to sit down and read.

There’s no need to make up extravagant praise — just be very clear about why you are asking that particular person for feedback. Honesty really is the best policy here: why is this person THE person to read your book? And, based upon these reasons, what type of feedback would you like from this person? Try phrasing it like this:

“I trust your eye implicitly, so I am relying upon you primarily for proofreading.”

“Your comic timing is so good — would you mind flagging the jokes that you think don’t work?”

“You always know what’s about to happen in a slasher flick — may I ask you to take a quick run through my manuscript, flagging anytime you feel the suspense starts to droop?”

This strategy kills the proverbial two birds with one stone: you will be preemptively thanking your first reader for the effort, and you will be setting some limits on the kind of feedback you would like. By setting these goals in advance, you will be better able to avoid the super-common pitfalls of either your first reader or you mistakenly believing that the manuscript-sharing process is about making you feel good. Or bringing you and the reader closer together as friends or lovers. Or even to reveal yourself more fully to another human being you happen to love.

No, that’s what your kith and kin’s buying your published books are for: that’s support.

If you’re going to be professional about your writing, the sole purpose of ANY pre-publication manuscript-sharing should be to help prepare the book for submission and eventual publication. As the author, you are the book’s best friend, and thus have an obligation to do what is best for it, but writers new to the game often forget that. (Heck, even writers who have been published for years forget that.)

Keep that foremost in your mind, and I promise you, you are far less likely to hand your beloved baby over to the first careless coworker who says, “Gee, I’d love to read some of your work sometime.” The writer may be flattered by such attention, but the manuscript deserves not to be sent on blind dates.

More on these crucial issues tomorrow. In the meantime, try to stay dry and undepressed, Pacific Northwesterners, and keep up the good work!

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Getting the feedback you need, Part IV: sometimes, you just need an accountant

‘Twas the week after Christmas, and all through the publishing houses, not a creature was stirring, not even that junior editor who swore to you at a conference last summer that she’d get to your submission within a month. So let’s let the literary world enjoy its long winter nap and move on to matters that we writers can control, eh?

For those of you joining this series late — because you have, say, lives or family and friends who might conceivably like to see you during the holidays — since neither now or immediately after the New Year are particularly good times to query or submit (half the writers in North America’s New Year’s resolutions include some flavor of, “Send queries immediately!” This leads to very, very grumpy screeners between Jan. 2 and Martin Luther King, Jr. Day.), this is an excellent time to get feedback, so you can revise between now and February’s submissions and contest entries. (Don’t worry, those of you who are eyeing the PNWA’s contest deadline nervously: my next series will be on contest entries.)

On Christmas Eve (hey, professional writers seldom get holidays; I wrote for hours yesterday, because I’m currently on a tight deadline), I brought up the notion of approaching readers in your book’s target demographic who might not currently be die-hard book-buyers. Tip #5 is essentially different than Tip #3, which advised getting feedback from inveterate readers of your chosen genre or field, who would already be familiar with the conventions, limitations, and joys possible in books like yours. Potential readers in your target audience may not yet have read a book like yours, however, may — for reasons that you are VERY eager to explain to your dream agent — need desperately to get their paws on your work.

Getting feedback from those who do not read voraciously, then, can sometimes give a writer great insight unavailable from any other source. If you can make a case that your book is ideally suited to address the under-served needs of your target demographic, that’s a great selling point (and a more or less necessary point in any NF book proposal). Feedback from these types of people will, obviously, provide you with tips on how to achieve that admirable goal.

Let’s say you’ve written a lifestyle book for former high school athletes who no longer exercise — a rather large slice of the population, I would imagine. Three of your five chapters are filled with recipes for fiber-filled bran muffins, salads, and trail mix. Naturally, because you paid attention to Tip #3, you would want to include among your first readers someone familiar with cookbooks, as well as someone who reads a lot of exercise books.

However, it would also be well worth your while to seek out jocks from your old high school who have never opened either a cookbook or exercise book before, because they are the underserved part of your target market. If you can tailor your book’s advice so it makes abundant sense for your old volleyball buddy, you’ll know you have a good shot at writing for people like her.

Hey, you might as well get SOME use from all of those nagging messages Classmates.com keeps sending you about getting back in touch with old playmates, right?

Word to the wise: if you are a member of a writers’ group, and you have not been getting overly useful feedback on your work, you might want to consider whether its members actually are in your target demographic. Just because a writer is intelligent and knows a lot about craft doesn’t necessarily mean that he’s the best last reader for your work before you submit it to an agent.

As an editor, I constantly get queries from potential clients whose creative NF is being ripped apart by the novelists in their critique groups, whose mysteries are being dismissed by literary fiction writers, whose romances aimed at the under-20 set are garnering frowns from the over-60s. In the early stages of the writing process, when you are concentrating on story and structure, intra-group differences may be minimal, but if I had a dime for every memoirist who was told by advocates of tight first-person fiction to scrap any effort at objectivity and add more sex and violence to the book, I would own my own publishing house.

Where I would publish all of you, naturally. Perhaps I should start soliciting those dimes.

As when you are considering any potential first reader, set aside for the moment whether you like the people in your group, or whether you respect them, or whether they have already published books outside your field. Look very carefully at their respective backgrounds and ask yourself: are these the kind of people I expect to buy my book? If they did not know me, would they buy it at all?

If the answer to either is no, go out and find some people who are and will, pronto.

Which leads me to Tip #6: solicit MULTIPLE first readers, not just one – and let your first readers know that each is one of several.

Unless you are dealing with a seasoned professional (such as yours truly), asking a single person, however well-qualified, to give you feedback loads too much weight onto every critical grunt and positive eye gleam. It’s intimidating to the reader, and thus usually harmful to the quality of the feedback. Overwhelmed by the responsibility, many otherwise conscientious folks placed in this position panic: one will drop the book like a live coal the instant they spot a grammatical problem, another will spend a week straight filling your margins with soul-searing arguments against the way you’ve chosen to tell the story.

Besides, your work is complex, right? It may be very difficult to find the single ideal best reader for it. So why not mix and match your friends to create an ideal composite reader? Which brings me to:

Tip #7: Find different readers to meet your book’s different needs.

Most of us would like to think that anything we write will invariably touch any given reader, but in actuality, that’s seldom the case. I, for instance, am no fan of golf (I dislike plaid in virtually all of its manifestations), and thus would be a terrible first reader for a book about any of its multifarious aspects — but my buddy Mary, who has written a terrific musical called FAIRWAYS currently gracing your better country clubs across the nation, would probably eat it up. Yet we’re both inveterate readers and writers with long histories of giving excellent feedback. (This should NOT be construed as my urging you to send her your golfing manuscripts, incidentally.)

Nor is it often the case that we happen to have an array of first readers easily at our disposal — although, again, if you join a good writers’ group, you will in fact have gained precisely that. In the absence of such a preassembled group, though, you can still cobble together the equivalent, if you think long and hard about what individual aspects of your book could use examination. Once you’ve identified these needs, you can ask each of your chosen readers to read very explicitly with an eye to her own area of expertise, so to speak.

In the lifestyle book example above, it was easy to see how readers from different backgrounds could each serve the book. With fiction, however, the book’s various needs may be harder to define. In a pinch, you can always fall back on finding a reader in the same demographic as your protagonist, or even a particular character — I know a lot of teenagers who get a HUGE kick out of critiquing adult writers’ impressions of what teenage characters are like. If a major character is an accountant, try asking an accountant to read the book for professional accuracy. Even if you are writing about vampires or fantasy creatures, chances are that some regular Joes turn up in your stories from time to time. If only as soon-to-be-sucked-dry victims.

And so forth. Specialized readers can be a positive boon to a writer seeking verisimilitude.

More tips follow tomorrow, of course. A heads-up to folks with questions on these and other matters: I may be a bit slower than usual getting back to you over the next couple of weeks. As some of you already know (especially those of you who were within complaining distance of me at any of last week’s many seasonal festivities), an editor at a major publishing house has asked me to revise a novel of mine fairly extensively between now and a mid-January editorial meeting. (For those of you who have been keeping track, this is the second such requested revision within the last three months.) Obviously, this task is sucking up most of my time and attention at the moment. But don’t despair: I shall get to your questions and comments as soon as I can.

Happy Boxing Day, everybody, and as always, keep up the good work!

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Getting the feedback you need, Part III: getting your snails from the right chef

As part of my ongoing holiday gift to you this year, dear readers, I devoted yesterday’s post to a few helpful hints on how to get good feedback from non-professional readers. Ideally, of course, you would solicit critique from professional readers, such as agents, editors — freelance and otherwise — and teachers. But agents and editors seldom have time to give significant feedback to people to whose books they haven’t already committed, and both classes and freelance editing can cost serious money.

Yesterday’s hints, as you may have noticed, concentrated on asking the right people to read your manuscript, and for good reason: the wrong first readers can bring tremendous chagrin into a writer’s life, in the form of everything from hyper-harping on insignificant punctuation issues to keeping it for a year without reading it to handing it back to you with no feedback at all. All of these standard first reader problems can be avoided by simply not asking people who are not qualified to critique your book to read your manuscript.

There is, after all, a good deal more to providing useful feedback on a manuscript than simply saying what one did and did not like. That comes as a surprise to many people — including many writers, many of whom automatically assume that being able to write well means being able to edit well. Far from it. The best feedback is both practical, suggesting how and why to make necessary changes, and market-savvy, taking into account both the reader’s personal opinion and the tastes of the target audience.

Do I hear some of you out there harumphing? “Yeah, right,” go the almost-audible grumbles, “she’s a professional writer and editor with a Ph.D. and masses of writer friends. She probably doesn’t think ANYONE is qualified to read a book.”

Actually, depending on your genre or field, a highly-educated person can be the WORST first reader imaginable: attorneys, for instance, are trained specifically to regard anything but brevity as undesirable, and academics to insist that every assertion be backed up with footnotes full of evidence, neither of which would be particularly desirable for, say, a mystery. Nor would a scientist necessarily be the best first reader for a science fiction piece; she might raise all kinds of practical objections to how things work on your imaginary world. You know, the one where both time and gravity run backwards.

And, after all, the best qualification for knowing whether a book will appeal to an audience is being either a member of that particular audience or very familiar with what that audience likes to read. If you were writing for fifth graders, your ideal first readers would be a classroom full of kids, not a symposium full of philosophy professors. Or even, necessarily, a conference room full of child psychologists.

However, astoundingly few aspiring writers actively seek members of their target audiences as first readers for their manuscripts. I throw this question open to you, my friends: if you’re not, why not?

In my informal polling on the subject, the most common answer has been that it’s just easier to ask people the writer already knows — and it turns out that writers aren’t necessarily very aware of what their friends do or do not read. The second most frequent answer — brace yourselves, as it’s a lulu — has been the sheepish (and often astonished, because the responder hadn’t realized it before himself) admission that the writer has simply been handing the book to anyone who said, “Gee, I’d love to read it.”

In other words, most of the writers I ask seem not to be using any selection criteria at all. You’ll pardon me if I collapse briefly on the nearest chaise longue: the very idea makes me a bit faint.

No wonder so many writers have negative experiences with feedback: they’re essentially leaving selection of those vital first readers as much up to chance as if they cut up their local telephone directories, tossed the shards into a hat (a big one, like Abraham Lincoln wore), pulled out a slip of paper randomly, and shouted: “You! You’re my first reader!”

But if most of these same people wanted to find the best escargot in town as an anniversary surprise for their spouses, they wouldn’t simply open the Yellow Pages randomly at the Restaurants section and allow the fickle finger of fate to decide, hoping that the restaurant blindly chosen won’t turn out to serve Icelandic or Korean food instead of French. Sacre bleu, non! They would ask someone they are sure knows a thing or two about garlicky snails before investing in a potentially expensive evening at a restaurant.

There’s no reason to treat your manuscript with less respect. So how do you find a qualified reader? Continuing from yesterday:

Tip #4: ascertain a potential first reader’s reading habits BEFORE you ask her to read your manuscript.

You may feel as though you are conducting a job interview, but honestly, you will be trusting your first readers to hold a significant part of your ego in their hands. You wouldn’t trust your teeth to a dentist without credentials or previous mouth-related experience, would you? Are the nerve endings in your mouth really more sensitive than your feelings about your work?

You need not give potential readers the third degree; take ’em out for coffee and spend half an hour chatting about books. This is also a pretty good strategy to adopt with members of any writing group you are thinking about joining. How a person speaks about her literary likes and dislikes will tell you a lot about whether she is a good reader for your work.

Having this little chat will make it significantly easier for you to implement Tip #5: Get feedback from people in your book’s target audience.

For example, I know an excellent children’s book illustrator who, every time she finishes a rough draft, routinely hangs out with her sketchpad in the picture book sections of bookstores, stopping every kid she sees to ask if the pictures she has just completed match the captions well enough. She gets TERRIFIC feedback, from precisely the right people, not one of whom has any formal affiliation with the publishing industry — and she gets it for free.

Yes, yes, I know: you’re a writer, not a marketer; it’s the publishing house’s job to figure out how to reach your target audience. However, if you are writing for ultimate publication, rather than for your own pleasure, it can only help your chances of success to learn to look critically at your own work, see it as a reader would, and implement that view. Learning who your target reader is — and what your target reader would say about your story — is a necessary but often overlooked part of that process.

On a practical level, too, your chances of pitching and querying your work well will rise astronomically if you give some thought to who your ideal reader might be BEFORE you start submitting your work. And it will definitely win Brownie points with anyone in the industry to be able to say, “I’ve solicited extensive feedback from women aged 35 to 50 (or whatever demographic fits your ideal reader), and they find my protagonist’s dilemma both unique and true-to-life.”

A word to the wise, though: be as specific as possible in describing your demographic; “women everywhere,” “every American citizen,” and “everybody” do not come across to agents and editors as reasonable target audiences. No book appeals to everybody, as they well know, so hyperbole will not serve you well here.

Next time, I shall go through a few more tips on selecting productive first readers, and begin to discuss how to frame your request for feedback in ways that will encourage useful commentary. In the meantime, ponder this: note how I have turned the issue of who makes a good first reader from a question of who your friends are to a question of what does the BOOK need. The single biggest mistake I see good aspiring writers make in seeking feedback is to forget that the feedback process is not about helping the writer, but about helping the manuscript.

To be blunt about it, if you intend to become a professional in this field, your primary goal in soliciting feedback should not be bolstering your ego. That’s what your support system is for, and there is absolutely no shame in saying to those who love you best, or even your best writing friends, “Look, I can get critique from other people, but you are uniquely qualified to give me support. May I give you the job of cheerleader, rather than gym coach?”

Have a lovely holiday weekend, everybody. And keep up the good work!

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Getting the feedback you need, Part II: not over the eggnog

I wrote last time (as, indeed, I have written frequently over the last year plus that I have been posting a blog) about the advisability of getting some trustworthy soul to read your work IN ITS ENTIRETY before you send it out to an agent or editor at a small press.

Trustworthy, in this case, means objective, and far too few aspiring writers get honestly objective feedback on their work before they send it out. Instead, they give it to relatives or friends, almost none of whom have any experience giving the kind of feedback good writers need. Nothing against them — I’m sure they’re all lovely people to a man — but what you need is well-informed, practical advice based upon a thorough understanding of your target market.

Translation: it shouldn’t come from people who already love you. Or hate you, for that matter. No matter how supportive, kind, literate, critical, eagle-eyed, or brutally honest your parents may be — and I’m sure that they’re sterling souls — their history with you renders them not the best sources of feedback. One of the miracles of love is that it can blind the eye of the beholder. So the same principle applies to your siblings, your children, your best friend since you were three, and anyone who has ever shared your bed.

ESPECIALLY anyone who has ever shared your bed. Even on a very casual basis. Being horizontal can have the same effect on truthfulness as tears on mascara: things get murky.

Far be it from me to suggest that anyone who cares about you might be sweet and generous enough to lie to spare your feelings, but frankly, it happens. Be grateful that you have such supportive folks in your life. Cherish them; appreciate them; cling to them with the tenacity of an unusually insecure leech. But get other first readers for your manuscripts, because a first reader who will not tell you the truth reliably is simply not useful for a writer.

I’m bringing this up now, since many of us have been known to spend holidays with relatives or friends who say things like, “I’d love to read your novel sometime.” Trust me, it will be better for both your book and your relationships with your loved ones if you thank them profusely — and say no.

I can feel that some of you still aren’t convinced. Perhaps you have kith and kin who just adore giving their unvarnished opinions to you, ostensibly for your own good. “Is it really worth worrying,” I hear voices out there saying, “that the cousin who told me I looked stupid in my prom dress will be afraid to tell me that Chapter Three doesn’t work? Since Grams has no problem telling me that she hates my husband, why should she hesitate to rip my novel to shredsm, if it needs it?”

This is the other primary reason not to ask your loved ones for feedback, even if they are noted for their blithe indifference to any pain their truth-telling might cause to others: if you care about the advice-giver, it’s hard not to be emotionally involved in the response. If your favorite brother critiques your book, rightly or wrongly, it’s probably going to hurt more than if a member of your writing group gives precisely the same advice. And by the same token, the emotional baggage of the relationship, even if it is neatly packed and generally non-obtrusive, may make it harder to hear the advice qua advice.

Also — and I hesitate to bring this up, because, again, I’m sure your kith and kin are marvelous human beings — but critique by loved ones often runs in the other direction, particularly if you happen to be loved by the type the psychologists used to call passive-aggressive. I have had many, many editing clients come to me in tears because their significant others have pounced on the first typo of the manuscript as evidence that the writer should never have put pen to paper at all. Long-repressed sibling rivalries often jump for joy when they see a nice, juicy manuscript to sink their teeth into, and are you quite sure that your best friend ever forgave you for the time that your 4th-grade soccer team beat hers? What you need is feedback on your BOOK, not on your relationships.

Or, at least, that’s what you need in order to improve your book. (The state of your relationships is, of course, up to you.)

Often, too, when you’re dealing with people unused to giving feedback, being overly-judgmental is not even a reflection of their opinions of your book: in many cases, being vicious is what people think giving feedback means. (And if you doubt this, take a gander at the first efforts of most movie reviewers — or, heck, if you happen to live in the Seattle metro region, at the majority of film reviews in the local free paper THE STRANGER, where most of the contributing writers evidently believe that the title “critic” means that they should never, under any circumstances, say anything positive about a movie that might, say, induce a reader to go and see it. Given their editorial philosophy, I’m surprised to see any starred reviews at all in that paper.)

I’m not saying not to show your work to your kith and kin — if it makes you happy, do. But even if your Aunt Mary won a Pulitzer in criticism last year, you probably should not rely solely upon her critique of your manuscript. I speak not just from professional experience, but from familial as well: my mother is one of the best line editors I’ve ever seen. She’s been doing it since the late 1940s, for some pretty top-notch writers. I do show my work to her — as my mother. But for the brutal truth, I rely on my trusty band of tried-and-true first readers.

Yes, I know: finding good first readers is a whole lot of work, especially if you live in a small town. But, at the risk of wearing out the record, if you are going to be called on a mistake, it is FAR better to be a little embarrassed by a good first reader than rejected by a hyper-critical agent, editor, or contest judge. That way, you can fix the mistakes when the stakes are low — and, frankly, you’re far more likely to get usable feedback. If you are one of the many too shy or too busy to show your work to others, yet are willing to send it out to be evaluated by grumpy literary assistants hyped up on seven lattes before lunch, consider carefully whether you really want your first reader to be someone who does not have either the time or the inclination to give you tangible feedback.

Because, really, will “We’re sorry, but your manuscript does not meet our needs at this time?” tell you whether that orgy scene in Chapter 8 is the problem, or if it’s your constant use of the phrase, “Wha–?” You need readers who will tell you just that.

If you belong to a writers’ group, you already have a built-in problem-catching system in place — or you do if you belong to a GOOD writers’ group. If you have been hanging with other writers too kind to tell you about logical holes in your text, grammatical problems, or the fact that your protagonist’s sister was names Myrna for the first hundred pages and Myra thereafter, it really would behoove you to have a few more critical eyes look over your work before you send it out.

Do I hear some of you out there gnashing your teeth? “I HAVE been giving my work to first readers,” I hear you grumbling, “and they never give me feedback. Or they hold onto the manuscript for so long that I’ve already made revisions, so I can’t really use their critique. I’ve gotten SAT scores back faster. Or they so flood me with minute nit-picking that I have no idea whether they even LIKED the manuscript or not. I really feel burned.”

If you do, you are not alone: trust me, every freelance editor has heard these complaints hundreds of times from new clients. In fact, freelance editors ought to be downright grateful for those poor feedback-givers, as they tend to drive writers either to despair or into the office of a professional. At the risk of thinning the ranks of potential editing clients, I have a few suggestions about how to minimize frustrations in the first reader process.

First, never, but NEVER, simply hand a manuscript to a non-professional reader (i.e., someone who is not a professional writer, editor, agent, or teacher) without specifying what KIND of feedback you want.

Why not? Well, all too often, the amateur reader gets so intimidated at the prospect of providing first-class advice that she simply gives no feedback at all — or just keeps putting off reading the manuscript. (Sound familiar?) Alternatively, other readers will run in the other direction, treating every typo as though it were evidence that you should never write another word as long as you live. All of these outcomes will make you unhappy, and might not produce the type of feedback you need.

Second, as I have indicated above, avoid asking relatives and close friends for feedback. If you do have them read it, make a positive statement when you give them the manuscript, limiting what you expect in response:  “I have other readers who will deal with issues of grammar and style,” you can tell your kin, for example. “I want to know if the story moved you.” By telling them up front that you do not expect them to do the work of a professional editor (which at heart, many first-time manuscript readers fear), you will make the process more pleasant for them and heighten the probability that you will get some useful feedback.

Ideally, your best first reader choice (other than a professional reader, such as an editor, agent, or teacher) is a fellow writer in your own genre, preferably a published one. Second best is a good writer in another genre. Third is an excellent reader, one who has read widely and deeply and is familiar with the conventions of your genre.

Which brings me to my third suggestion: stick to readers familiar with your genre. Someone who primarily reads nonfiction is not the best first reader for a novel; an inveterate reader of mysteries is not the best first reader of literary fiction or a how-to book. Readers tend to impose the standards of the books they like best onto anything they read, with results that can sometimes puzzle writers and readers of other genres.

For instance, my fiancé, an SF/fantasy reader since his elementary school days, shocked me on one of our first dates by confessing, in the middle of my rhapsody in praise of John Irving, that he had not been able to make it all the way through THE WORLD ACCORDING TO GARP. “I found it boring,” he admitted. “Not much happened.”

“A character gets castrated in mid-car crash,” I pointed out, stunned. “How much more action do you want?”

From his reading background, though, he was right: it’s rare that more than a page goes by in a good SF novel without overt action, and mainstream novels tend to be devoid of, say, time travel. John Irving would be wise, then, to avoid him as a first reader.

As would I — and here’s where I see if you’ve been paying attention: why SHOULDN’T I use my SF-loving boyfriend as a first reader?

If your first impulse was to cry out, “He’s double-disqualified! He’s more or less kith and kin, AND he doesn’t read memoirs on a regular basis!” you get an A.

Tomorrow, holiday and revision conditions permitting, I shall share a few more hints on how to minimize first reader disappointments. In the meantime, enjoy the holidays, and keep up the good work!