Posted on - 2 Comments on Getting out of your protagonist’s head and into the — text?

Getting out of your protagonist’s head and into the — text?

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Sorry about the sporadic posts of late, campers — the Grumpy Relative’s health woes continue, and I’ve been trying to spend as much time with GR as humanly possible of late. Turns out that keyboards are surprisingly noisy when someone is trying to sleep.

Tonight, though, I may bang on the keys as much as I like. That’s fortunate, because I’ve been eager to get back to our ongoing discussion of techniques to tighten up a sluggish manuscript.

Standard disclaimer: because every manuscript is as different as the proverbial snowflake, there’s no way to come up with a list of pacing rules that applicable to every one. As I mentioned last time, every writer has preferred means of slowing down or speeding up text.

Thus my asking you to take marking pens to your manuscript. To identify what could use trimming, you need to recognize your particular writing patterns. So let’s get back to the nitty-gritty, shall we?

In my last post, I asked you — politely, I hope — to sit down with some of your favorite chapters throughout your book and differentiate by colored markings abstract vs. concrete statements of characterization.

You remember the difference, right? Abstract statements bottom-line a character’s ever-changing array of feelings, thoughts, actions: Pierre felt morose, Jerry was sexy, Maura was a tall, cool hunk of woman, etc. Such sentences can save a lot of time in a narrative, quickly providing the reader a sense of what’s going on and who is doing it.

Sometimes, that’s a technique that can come in very handy. When an action scene, for instance, suddenly requires fifteen thugs to jump Our Hero, describing each one individually and in a nuanced manner would slow the scene down to a crawl. Or in a scene where the action is pretty mundane, a swift summary statement like Bernadette spent the next fifteen hours yawning her way through book shelving can act like a fast-forward button for the narration.

By contrast, concrete characterization statements depict what a character is saying, doing, feeling, and so forth in a particular moment. In a story told primarily through concrete statements (and generally speaking, writing with a high concrete/abstract ratio is considered more stylistically polished), the narrative expects the reader to draw conclusions about what characters are like based upon an array of specific actions, feelings, words, and so forth, rather than simply providing a summary statement.

Sound familiar? It should: this is yet another manifestation of everyone’s favorite writing bugbear, the difference between showing and telling.

Obviously, every manuscript ever produced needs both, and the appropriate ratio of abstract to concrete varies quite a bit by genre. Think about it: could you really get away with a summary sentence like, “She had legs that stretched all the way from here to Kalamazoo,” in a genre other than hardboiled mystery, bless its abstraction-loving fan base? (All right, I’ll admit it: one of the all-time best compliments I have ever received came from a writer of hardboiled; he commented on a dress I was wearing by telling me, “You look like trouble in a B movie.” I cherish that.)

That’s one of the primary reasons agents and editors tend to expect aspiring and published writers alike to read a whole lot of recently-published books within the category they write, in case any of you conference-goers out there had been wondering: to gain a working sense of the abstract/concrete statement ratio habitual readers of that type of book will expect to see. (Some other popular reasons for keeping up with the latest releases: learning what that particular readership likes, figuring out what is and isn’t appropriate vocabulary for that specific readership, gaining currency with what’s being published right now, rather than in, say, 1858, and other practical benefits.)

Because, let’s face it, there’s no such thing as a chapter, paragraph, or even sentence that’s appropriate for every book in which the creative mind might choose to have it appear. Context matters — and so does book category.

How, you ask? Avoiding summary statements wherever possible may serve a high-end women’s fiction writer very well, for example, but actually harm certain types of genre novel. The rash of semicolons that might make an academic book look learned is unlikely to fly in a Western — but you’d be surprised how much more acceptable it would be in a science fiction novel. And while those of us devoted to literary fiction do occasionally marvel at a story intended exclusively for a college-educated readership (not a bad definition of literary fiction, incidentally) written in very simple language, the vocabulary range of most literary fiction is quite different from that of well-written YA.

And don’t even get me started on how much more acceptable rampant summary statements are in most types of nonfiction than in fiction. Memoirs in particular tend to rely upon them pretty heavily. (Why? Well, as a reader, how eager are you to hear every detail of what happened to even a very interesting real-life narrator over a two-year period? If a memoirist steers too clear of abstract statements like Auntie Mame’s My puberty was bleak, she’s going to end up expending quite a bit of precious page space on illustrating just how bleak it was, right?) There’s just no substitute for familiarity with one’s chosen book category.

Hey, here’s a hint to pass along to the Furtive Non-Denominational Gift-Giver: how about stuffing a grateful writer’s stocking with the five best books released within the last year in his or her book category?

(Note to those of you being driven mad by my frequent use of the term: there’s no such thing as a published book in the United States market that doesn’t fall into a particular book category, no matter how genre-busting it may be. That’s simply how publishers and booksellers think of books. For some tips on figuring out which conceptual container might best house your manuscript for marketing purposes, please see the BOOK CATEGORIES posts on the archive list at right.)

So much for my carefully non-judgmental speech on the subject of abstract vs. concrete statements. That being said, however, it is worth noting that on any given reading day, the average agent, editor, or contest judge sees a whole lot more summary sentences in the course of any given day of manuscript-screening than concrete ones.

Which, obviously, can render a genuinely original telling detail quite a refreshment for weary professional eyes. So, generally speaking, if you can increase the frequency with which such concrete details appear, you’ll be better off in most types of submission.

Ready to take gander at the ratio in what you’ve been submitting — or are planning to submit to professional scrutiny anytime soon? Fantastic. Let’s go ahead and dig up those yellow-and-red pages from last time. But this time grab a third color of pen –- let’s say green, and complete the Rastafarian triumvirate — and…

1. Mark all the sentences where your protagonist (or any other character whose thoughts are audible to the reader) THINKS a response to something that has just happened, instead of saying it aloud or the narrative’s demonstrating the reaction indirectly.

These kinds of sentences are hard to show out of context, so bear with me through a small scene. The sentences destined for marker overcoats are in caps:

I CAN’T BELIEVE SHE SAID THAT, BERTRAND THOUGHT.

WHY WASN’T HE ANSWERING? “What’s wrong?” Emintrude asked, rubbing her tennis-sore ankles. “Are you feeling sick to your stomach again?”

OH, WOULD ONLY THAT HIS ONGOING DISSATISFACTION WITH THEIR MARRIAGE STEMMED FROM A SOURCE AS SIMPLE AS NAUSEA. WAS HIS WIFE HONESTLY SO SOULLESS THAT SHE COULDN’T FEEL THEIR WELL-MANICURED LAWN CREEPING UP THE DOORSTEP TO SMOTHER THEM IN SEDUCTIVE NORMALCY? “No,” Bertrand said. “I just had a long day at work.”

Remember, you’re not judging the quality of writing by determining what to highlight, or sentencing any given observation to the chopping block by marking it. You are simply making patterns in the text more visible.

Finished? Okay, now humor me a little and get a fourth color of pen — purple, anyone? — and…

2. Mark any sentence where your protagonist’s reactions are conveyed through bodily sensation of some sort. Or depicted by the world surrounding him, or through some other concrete detail.

You’re probably going to find yourself re-marking some of the red sentences from last time around, but plow ahead nevertheless, please.

Starting to notice some narrative patterns? Expressing character reaction via physicality or projection is a great way to raise the telling little detail quota in your manuscripts.

Does this advice seem familiar? It should, for those of you who regularly attend writing workshops or have worked with an editor. It is generally expressed by the terse marginal admonition, “Get out of your character’s head!”

I wish feedback-givers would explain this advice more often; too many writers read it as an order to prevent their characters from thinking. But that’s not what “Get out of your character’s head!” means, at least not most of the time. Generally, it’s an editor’s way of TELLING the writer to stop telling the reader about the character’s emotional responses through dialogue-like thought. Instead, (these feedback-givers suggest) SHOW the emotion through details like bodily sensation, noticing a telling detail in the environment that highlights the mood, or…

Well, you get the picture. It’s yet another way that editors bark at writers, “Hey, you: show, don’t tell!”

What will happen to your manuscript if you take this advice to heart? Well, among other things, it will probably be more popular with professional readers like our old pal, Millicent the agency screener — because, believe me, protagonists who think rather than feel the vast majority of the time disproportionately people the novels submitted to agencies and publishing houses. And when I say vast majority of the time, I mean in practically every submission they receive.

To put it bluntly, a novel that conveys protagonist response in other ways a significant proportion of the time will enjoy the advantage of surprise.

Why are characters who think their responses — essentially summarizing what they might have said or done in response instead of saying or doing it — so VERY common, especially in memoir? One theory is that we writers are so often rather quiet people, more given to thinking great comebacks than saying them out loud. (A girl’s best friend is her murmur, as Dorothy Parker used to say.) Or maybe we just think our protagonists will be more likable if they think nasty things about their fellow characters, rather than saying them out loud.

That, or there are a whole lot of writers out there whose English teachers made them read HAMLET one too many times, causing them to contract Chronic Soliloquization Disorder.

Whichever it is, most submissions in practically every book category would be better received by Millicent if they exhibited this type of writing less. Done with care, avoiding long swathes of thought need not stifle creative expression.

Don’t believe me? Okay, let’s revisit our little scene of domestic tranquility from above, this time grounding the characters’ reactions in the flesh and the room:

By the time Ermintrude was midway through her enthusiastic account of the office party, Bertrand’s stomach had tied itself into the Gordian knot. The collected swords of every samurai in the history of Japan would have been helpless against it.

“Bertrand!” Ermintrude’s back snapped into even greater perpendicularity to her hard chair. “You’re not listening. Upset tummy again?”

He could barely hear her over the ringing of his ears. He could swear he heard their well-manicured lawn creeping up the doorstep to smother them in seductive normalcy. The very wallpaper seemed to be gasping in horror at the prospect of having to live here any longer. “No,” Bertrand said. “I just had a long day at work.”

See the difference? The essentials are still here, just expressed in a less obviously thought-based manner.

Go back and take another look at your marked-up manuscript. How green is it? How heavy purple is that prose?

Sorry; I couldn’t resist setting you up for that one.

No, but seriously, it’s a good question: all of the types of sentence you just identified are in fact necessary to a successful narrative, so ideally, you have ended up with a very colorful sheaf of paper. Using too many of one type or another, believe it or not, can be boring for the reader, just as using the same sentence structure over and over lulls the eye into skimming.

If you doubt this, try reading a government report sometime. One declarative sentence after another can be stultifying for the reader.

The telling details of your manuscript will be nestled in those red- and purple-marked sentences – note how frequently they appear in your chapters. If you find more than half a page of yellow and/or green between patches of darker colors, you might want to go back and mix up your abstract/concrete ratio more.

If you find any pages that are entirely yellow and/or green, I would suggest running, not walking, to the nearest used bookstore, buying three or four battered paperback editions of books that sell well in your chosen genre, and carting them home to perform the four-marker experiment on them. Could you revise your manuscript so that the color ratio in it replicates that in those books?

Yes, this is a time-consuming exercise, now that you mention it. A test like this is rather nerve-wracking to apply to your own work, but it’s a great way to start getting in the habit of being able to see your pages as someone who does not know you might. (If you want to get a REALLY clear sense of it, trade chapters with a writer you trust, and apply the same experiment.)

Stellar self-editing takes bravery, my friends – but I know you’re up to it. Keep up the good work!

Posted on - 4 Comments on Words for writers to live by — and a contest!

Words for writers to live by — and a contest!

lifelines

Before I launch into today’s wit and wisdom, a great big shout of congratulations to Askhari Johnson Hodari and Yvonne McCalla Sobers on this week’s publication of LIFELINES: THE BLACK BOOK OF PROVERBS, released by little publisher some of you may perhaps have heard of, Random House. Thanks for giving all of us quote-lovers such a rich treasure trove!

Not to mention such a great resource for writers looking to deepen the dialogue and background of their African and African-American characters — something for which all of us here at the Author! Author! community already know Askhari, if you will recall. Remember back in February, when she celebrated the release of her book, THE AFRICAN BOOK OF NAMES, by writing that terrific guest blog on choosing character names?

Yes, you read that correctly: this is her second book out this year. I only blandish the best guests to delight and enlighten you. Because, as they say in Uganda, “They who possess much wisdom, have it in their ears; they who possess little wisdom, have it on their lips.”

Like a lot of writers, I’m completely addicted to quote books, and LIFELINES includes hundreds of proverbs I’ve never seen before. But don’t take my word for it — here’s the publisher’s blurb:

Lifelines: The Black book of Proverbs travels to all corners of the globe to reclaim and preserve African wisdom. This book offers the remarkably wise heart of Africa and her children to readers experiencing career changes, new births, weddings, death, and other rites of passage. Readers will find truth in the African saying, “When the occasion arises, there is a proverb to suit it.”

Proverbs are presented in vibrant story-poem form; and are uniquely arranged by key life cycle events such as birth, initiation, marriage, and death. The proverbs can be found under themes such as “wealth”, “parenting”, “change” and “strength.” Inspired illustrations introduce each section along with beautiful vignettes showing how African proverbs comfort, inspire and instruct during different phases of life.

Lifelines illuminates how traditions, civilization and spirit survive and thrive, despite centuries of loss of freedom, family, identity, language, land, and wealth. The proverbs offer wisdom for every stage of our lives. Collected in one place as never before, it is the perfect addition to the book shelves of families large and small, from Nairobi to New Orleans and every city in between.

From birth: Every cackling hen was an egg at first. -Rwanda

to marriage: A woman’s clothes are the price her husband pays for peace. -Central Africa, East Africa, and Southern Africa (Bantu)

and elderhood: Every time an old man dies it is as if a library has burnt down. -West Africa

as well as every stage of life in between, the proverbs found in Lifelines offer the guidance and wisdom to last a lifetime.

Unlike other collections of proverbs, Lifelines hews closely to the cycle of life and draws inspiration from the authors combined 110 years of experience. Askhari Johnson Hodari and Yvonne McCalla Sobers have set out to let their proverbs both tell a story and stand alone. So whether you flip it open to a random page, read it through from start to finish, or go searching for a proverb to match your unique circumstance, you’ll find just the right lifeline to provide the comfort and guidance you’re looking for.

And, as I said, it’s utterly addictive, particularly for writers. Don’t you wish you had always had this little gem handy to toss at the well-meaning kith and kin who ask at holiday dinners, “So, is the book done yet?”

Those who eat eggs don’t know whether the chicken suffered. (Martinique)

Now that’s a comeback. Those of you who would like to get your mitts on a copy right away can, of course, pick one up on Amazon or for those of you who prefer to purchase from an indie bookstore, Powell’s, as well as directly from the publisher. (The last is a trifle more expensive than the first two, but receiving a box with RANDOM HOUSE as the return address might make many an aspiring writer’s heart go pitter-pat.)

But I promised you a contest, didn’t I? Askhari and Yvonne have been kind enough to arrange a book give-away for you fine people. This one is going to be fun for all of us. The rules:

1. Pick your all-time favorite proverb or quote about writing.

2. Figure out why you love it so much, and write a paragraph about why it inspires you. (Keep it under 100 words, please.)

3. E-mail the quote and your paragraph, along with the quote’s original source (if you know it) and your name to anneminicontest@gmail.com by midnight Pacific Standard time on Wednesday, November 25th.

4. Wait in eager anticipation for me to announce the winner on December 4th, when I’ll post the most stirring quotes.

Easy, right? I’m really looking forward to hearing the quotes that help you keep the faith — and to giving away the book.

To get those quote-finding juices flowing, I’m going to devote the rest of today’s post to talking about keeping the faith — not merely while you’re gnawing your nails, waiting to hear back from an agent or editor, or while you’re girding your loins to send out those queries and/or requested materials out before the NYC-based publishing industry slows to a crawl between Thanksgiving and Christmas. Most of the work of writing, after all, occurs long before the submission stage, alone in the dark of night.

Or light of day, depending upon your writing schedule.

So I was very pleased to stumble across a delightfully apt quote for aspiring writers, courtesy of Anaës Nin’s DIARY (Vol. 3, 1939-1944): “Life shrinks or expands in proportion to one’s courage.”

While I don’t think that’s always true — dear self is not, after all, the absolute center of the universe — it’s certainly true of trying to break into print. The only book concept that has absolutely NO chance of getting picked up by an agent is the one that no agent ever sees. Consequently, opportunities do in fact expand for those courageous to keep pitching and querying.

The converse is also true: opportunities contract for those not willing to put their writing out there. Too many aspiring writers reject their own work before a soul in the industry has an opportunity to take a look at it.

Creative minds are uniquely qualified, unfortunately, to talk their owners out of taking the big risk. The what if? muscles in writers’ brains tend to be rather well-developed, after all. And, as Ruth Gordon informed us in L’OFFICIEL, courage, “like a muscle, it is strengthened by use.”

(Oh, like you don’t go scurrying to your quote book when you find a good new one to add, and then start leafing through what’s already there?)

Again, true of both querying and submission: plenty of writers never get past the first rejection letter; it crushes them, because they read it as an entire industry’s — nay, the entire world’s! — rejection of what they have to say.

If you have fallen into this category for even twenty consecutive minutes, ever — and who among us hasn’t? — let me ask you to take on faith, at least provisionally, something I have learned from long, long experience: the 4th rejection hurts less than the first, and the 147th less than the 146th.

Virtually any currently published author could confirm that. Believe it or not, the vast majority of writers who have landed agents and publishing contracts have had their work rejected dozens upon dozens — if not hundreds upon hundreds — of times over their professional lifetimes. Including yours truly. But we kept ploughing ahead until the industry started to take us seriously.

As Louise Nevelson wrote in DAWNS + DUSKS, “I think all great innovations are built on rejections.”

I’m not going to lie to you — it takes courage, and plenty of it, to keep querying and submitting your work to total strangers. And while I’m on a truth-telling binge, allow me to add: I think that those of us who don’t have to query anymore (i.e., already agented writers) and those who never had to query in the first place (agents, editors, pretty much everyone on the business side of the publishing industry) have a nasty habit of pretending that querying is just like sending out any other business letter.

It isn’t, of course; it requires facing down the naysayers in your own head and risking the rejection of people you do not yet know. Yet have you noticed how often speakers at writers’ conferences and writers of articles on querying imply that it’s the easiest thing in the world?

“There is plenty of courage among us for the abstract,” Helen Keller wrote in LET US HAVE FAITH, “but not for the concrete.”

Having been on both sides of this particular aisle, I’m here to tell you: tackling the day-to-day necessities of maintaining an ongoing querying campaign is much, much, MUCH more difficult than standing up and gassing about querying techniques from behind a podium. So the next time you’re at a conference being lectured about it, remember to pat yourself on the back a little for being braver than the speaker, in all probability.

It is SO easy to forget whilst hiking the querying-and-submission trail that it honestly does take more courage on the part of an agent to sign a previously unpublished writer than a published one, just as it requires more bravery for an editor to take a chance on a brand-new writer than upon the 17th work by an established name. This is why, in case you were wondering, those of us who have been in the biz for a while cringe when we hear an aspiring writer say, “Well, my book is at least as good as the rest of the junk out there.” The standard against which a new writer’s work is held is not that of the current market, contrary to popular belief, but considerably above it.

Don’t believe me? Okay, try this little experiment: read five books by first-time authors in your chosen book category that have come out within the last year — then go and take a gander at what the time-honored leaders of the genre have put out lately. Do they honestly seem to be edited, let alone written, to the same standard?

It’s a good idea in general to get into the habit of reading the work of new authors in your book category, anyway, to keep abreast of what is being bought and sold recently — I can’t tell you how many times I’ve heard agents and editors complain about aspiring writers’ not being familiar with the current market, as opposed to what was hot ten years ago.

Besides, if you want to live in a world where publishers are eager to buy books like yours, it only makes sense to convey that preference through buying them yourself, right? Right?

And if neither is incentive enough to spur you to curl up this autumn with the latest offerings in your chosen book category — or to ask the Furtive Non-Denominational Gift-Giver to stuff a few of ‘em into your stocking — here’s another: reading first-time authors is a great way to pick up agent leads.

Why first-time authors, as opposed to the other kind? Because the vast majority of books sold to publishers each year in this country are written by the already-published. Why? Well, they have track records. And think about it: how often do you — or did you, prior to adopting the practice of actively seeking out first-time authors I suggested above — buy books by first-time authors?

Okay, what about ones you don’t know personally, or who haven’t won major awards?

Readers tend to gravitate toward names they know — and bookstores often encourage the practice. Unless the writer is a celebrity in another medium or a politician, first books are substantially less likely to be placed in a prominent position in a chain bookstore. Certainly, they are less likely to be place face-out on the bookshelf, which decreases that probability of being browsed considerably. Naturally, this results in sales statistics that show very plainly that established authors sell better than new ones.

So your chances of getting picked up are higher if you already know a particular agent has been successful selling a first-timer like yourself. You know, at any rate, that the agent has been exceptionally brave at least once.

And wouldn’t you know it, Helen Keller has ANOTHER pithy statement that’s appropriate here, and from the same book? “Avoiding danger is no safer in the long run than outright exposure. The fearful are caught as often as the bold.” Are you listening, agents?

Because the agent who compulsively sells first novels is something of a rarity, let me once again urge you to draw a firm distinction in your mind between agents whose listings in the standard agents’ guides SAY they are open to queries from previously unpublished writers, and those who have a successful TRACK RECORD of selling first books.

As Abigail Adams seems to have written to her troublemaking husband in 1774, “We have too many high sounding words, and too few actions that correspond with them.” Amen, Abby!

To be fair, agents — the successful ones, anyway — only take on what they’re pretty sure they can sell. As anyone in the industry will tell you at great length after he’s had a few drinks (oh, like it’s accidental that writers’ conferences almost always take place in hotels with bars in them…As Agnes Repplier was prone to say, and even wrote in 1891’s POINTS OF VIEW, “If a man be discreet enough to take to hard drinking in his youth, before his general emptiness is ascertained, his friends invariable credit him with a host of shining qualities which, we are given to understand, lie balked and frustrated by his one unfortunate weakness.”), a first book, unless it is written by a celebrity, is quite a bit harder for an agent to pitch to a publisher than a second or third.

In fact, on average, less than 4% of the fiction published in any given year is by first-time authors.

Sorry to be the one to break it to you. But as George Sand apparently wrote to some friend of hers in 1863, “Let us accept truth, even when it surprises us and alters our views.” Or, if you prefer Thomas Jefferson, “We must not be afraid to follow the truth, wherever it may lead.”

I’m sure I could find a dozen more quotes on the subject if I really took a spade to the Bartlett’s, but I’m sure you catch my drift. My point is, it’s not all that difficult translate your reading habit into querying leads — because while life may shrink or expand in proportion to one’s courage, chance also favors the prepared mind. Or so said Louis Pasteur.

What, you thought the boiling milk thing just came to him one day while he was thinking of something else?

Getting into the habit of reading every (or as close to every as possible) first book published in your book category this year — and next year, and the year after that — will give you a very solid sense of how editors and agents conceive of the category, making it easier to tell whether your work genuinely falls within it. It will help convey a sense of upir target readership as well.

While this may seem like a very large task to set oneself, most book categories actually sport relatively few first-time authors in any year’s harvest of publications. For years, I made a practice of reading every first literary or mainstream novel written by an American woman under 40 published by a major publishing house each year. Care to guess how long that took?

I wish I could report that it was a full-time job, but in truth, it wasn’t all that time-consuming. There were few years where more then 25 books answered that description; one year, there were only 7.

And those 7 were represented by only 3 agencies, I discovered. Guess who I queried the instant I uncovered THAT unsavory little fact?

The realization could have made me despair — but instead, it convinced me to sit down and take a good, hard look at the novel I was shopping around at the time, to see if there was any way that I could make it more mainstream, because that opened up so many more querying possibilities. And sure enough, after I had taken most of the semicolons out of the text and readjusted the thought/action ratio a little, I found that my novel was about equally welcome to agents who represented adult fiction, women’s fiction, and literary fiction — which makes some sense, as there is considerable overlap amongst the readers of all three.

Heck, literary fiction aimed at women is considered downright redundant in the industry. But unless a writer became awfully darned familiar with the book market, how is she to know that?

There is another, more immediately practical reason to get in touch with one’s submarket and remain so, of course: it’s a great way to identify agents to query. As I mentioned many, many times throughout my recent HOW TO WRITE A REALLY GOOD QUERY LETTER series (conveniently viewable under the category of the same name on the archive list at right), every agent on the planet is flattered by queries that begin, “Since you so successfully represented Unknown Author’s recent novel, FIRST BOOK, I hope you will be interested in my novel, PROJECT I’VE BEEN WORKING ON FOR A DECADE…”

They are far likely to be buttered up, in my experience, by mentions of novels them may have struggled to sell than by similar references to their better-established clients. (Because, presumably, as Edith Sitwell tells us: “The aim of flattery is to soothe and encourage us by assuring us of the truth of an opinion we have already formed about ourselves.”)

Use this quirk to your advantage.

To slather on the butter with a more lavish hand, go ahead and say something nice about the book in your query letter to its agent. (Quoth Marie von Ebner-Eschenbach in APHORISMS: “We are so vain that we even care for the opinion of those we don’t care for.”) Naturally, nice-saying is going to be a whole lot easier if you have actually read the book in question.

Although truth does compel me to say that if you are in a hurry, you can’t go far wrong with something along the lines of, “As the agent who so ably represented Keanu Reeves’ BRAIN SURGERY AT HOME, I believe you will be interested in my book…”

That being said, on conscientious grounds, I really should reiterate that you ought to read, if not actually buy, all of the books you are using as launching pads for query letters to agents. Buying them is ideal, of course: after all, the sales of an agent’s current clients subsidize hiring Millicent to screen submissions from new writers.

Not to mention the good karma factor. The world would be a substantially better place for writers if we supported one another by purchasing books by first-time authors early and often. Because, after all, who can forget Hamelyn’s 1719 pronouncement, “Stinginess does not enrich; charity does not impoverish”?

However, good old Hamelyn aside, books ARE expensive, and I know that some of you will be in too much of a hurry to check all of the relevant books out of the library. So here are a few tips on how to expand your reading list without buying out Borders.

1. You don’t need to until a book is actually published before complimenting it agent on the achievement of selling it.
Given predictable lag times between book contract and actual publication, you may be able to spot a relevant sale as much as two years before it turns up in a bookstore near you.

So in a sense, even a very hip bookstore is a graveyard of passé contracts. (As Mary Webb informed us in PRECIOUS BANE, “We are tomorrow’s past.”) What you are seeing in bookstores today, then, is not an infallible guide to what agents are selling now.

And as I am probably not the first to point out, the early bird catches the worm. By querying the agent BEFORE the book comes out, you will beat the crowd of writers who inevitably swamp the agent of any commercially big book. (Sorry, no quote for that one. This is harder than it looks, people.)

Also, your promptness will tell the agent indirectly that you are a savvy writer familiar with market trends — and you will become one, if you become a regular reader of book sales. It is surprisingly addictive, and you will quickly learn a great deal about what is and is not being sold to publishing houses right now.

2. Use the industry’s own press to keep abreast of who is representing what right now.
Start reading the trade journals, such as Publishers’ Weekly, or subscribe to Publishers Lunch, which lists pretty much every sale to a North American publishing house, by title, author, agent, and often a one-line description of the book as well.

Fringe benefit: many times, these sources will give a general indication of the advance offered, too, so you can start getting some idea of what your writing is potentially worth. (Hint: pretty much every aspiring writer believes that the average advance is exponentially larger than it actually is.)

To quote my former agent, “We don’t really have any idea of a book’s market value until we start to shop it around.” (Come on — you expected me to have a famously relevant quote ready for that one?)

3. Find out who is representing first books right now.
If you are a novelist, pay particular attention to the debut novels, which are often broken off into their own section in industry listings. Again, there is no better way to tell which agents are willing to take on new writers than to find out who is putting that inspiring level of openness into action.

(As George Eliot told us in ADAM BEDE, “If you could make a pudding w’ thinking o’ the batter, it’d be easy getting dinner.” So true, George, so true.)

4. Keep an eye out for trends, so you may send out your queries at the best time for your book.
Keeping abreast of who is selling what will also allow you to target your queries more effectively as agents’ (and agencies’) tastes change over time. (As Zora Neale Hurston liked to put it, “research is formalized curiosity. It is poking and prodding with a purpose.”)

Since a pre-publication query is a situation where you could not possibly have read the book before querying (unless you happen to be a member of the author’s critique group), you need not worry about complimenting the book; by noticing the sale, you will be complimenting the AGENT, which is even better.

In fact, you should make sure NOT to compliment the book, since anything you say is bound to come across as insincere. Has not Pearl S. Buck taught us that “Praise out of season, or tactlessly bestowed, can freeze the heart as much as blame”?

A good all-purpose opening, to steer clear of the slightest hint of misdirected flattery: “Congratulations on your successful sale of BOOK X! Since you so skillfully represent (BOOK X’s type of book), I hope you will be interested in my book…”

Yes, being this talented an agent-butterer does take time, as well as quite a bit of work. But unlike so many of the mundane tasks we writers need to perform to attract an agent’s attention, forming the twin habits of reading what’s newly in your area and keeping abreast of what editors are acquiring right now for your future reading pleasure will not merely be helpful in blandishing the agent of your dreams into taking a gander at your work. These are habits that will help you in later years be a more marketable — and perhaps even better — author, well versed in all of the pretty things writers in your category can do to enchant their readers.

“Unhappiness,” Bernadin de Saint-Pierre wrote in THE INDIAN HUT, “is like the black mountain of Bember, at the edge of the blazing kingdom of Lahor. As long as you are climbing it, you see nothing but sterile rocks; but once you are at the peak, heaven is at your head, and at your feet is the kingdom of Cashmere.”

Try to think of all this self-assigned reading as continuing education for your dream profession. Keep those chins up. And, of course, keep up the good work!

Posted on - No Comments on Slicing and dicing life into interesting shapes, or, ordinary is as ordinary does

Slicing and dicing life into interesting shapes, or, ordinary is as ordinary does

barcelona market

As I mentioned last time, I’m planning to spend the next few weeks going through my to-blog-about stack, concentrating on all of those great questions from readers that I answered briefly in the comments, but never managed to get around to devoting a entire post or two to expanding upon, as I intended. I’m well aware of the old saying the road to hell is paved with good intentions, but until today, I was not aware that the highway markers were provided by procrastination.

Case in point: intelligent and insightful reader Jen posted today’s question onmy post commemorating John Updike’s passing, an event that my archives tell me happened way back in January, and have I devoted a post yet to answering it? Well, have I?

I’m asking semi-seriously, because as of this morning, I honestly didn’t remember. I often so go to town in answering questions in the comments that I have the illusion that I have indeed blogged on a subject. But since the comments aren’t searchable via the wee-but-powerful engine at the upper right-hand corner of this page (I know; I think it’s weird, too), my waxing poetic over a question doesn’t really help anyone but the people who happen to check — and re-check — the comments on that particular post.

It’s kind of like forgetting to post any of my photos of Barcelona until seven months after I took them. The market’s pretty, isn’t it?

Okay, that’s one goal checked off my list. Here’s another. Quoth Jen way back when:

Anne, —in 2002, Dr. James Plath, an English professor, friend of the late writer, and specialist in John Updike’s work said, “While other people were writing about characters in the extreme, John Updike spoke and wrote about people who lived middling lives in the middle of the United States which is the anchor of this country.”

Especially with the higher standard unpublished writers must reach, middling Midwesterners, on the surface, have an extra challenge in getting past criteria #1 on panelists’ dream-date list. Yet, like the character development shown in your excerpt, isn’t it how we expose our characters that pushes them past the bell curve (or not)?

I should admit my Midwestern protagonist is feeling a bit ordinary today.

Jen, this is a question I hear in my craft classes all the time: how does one write about ordinary characters and ordinary life without the result being, well, ordinary?

I’m not sure that I would agree with your professor’s assessment — Updike was hardly the ONLY portrayer of Middle America in the post-war era. (Andre Debus, anyone? Rachel Ingalls? About a thousand other writers?) But it’s absolutely true that the portrayal of a so-called ordinary character can elevate that character above a dull normal.

In order to pull that off, however, that character — or lifestyle, or workplace, or situation — cannot be merely sketched out, however. The writer has to imagine a fully-rounded protagonist who is more complicated than what a casual observer would consider typical of his job, class, sex, race, political affiliations, sexual preferences, and so forth, because unless the writer conceives him as an individual, he’s likely to come across as a mere representative of a group, trend, or background.

Taken far enough, of course, the result is a stereotype. But haven’t we all seen enough mean-spirited cheerleaders (who invariably rule the school in fiction), sulky teenagers (rolling their eyes and sighing perpetually in submissions), absent-minded professors (or, even more common on the page, professors who constantly speak as though they were giving a lecture), intolerant small-town denizens (with or without pitchforks in their hands), and soulless corporate lawyers (okay, I’ll give you that one) to last a lifetime?

Or several lifetimes, if we happen to read a lot of submissions?

Updike was very, very good at elevating ordinary characters into something beyond representatives, at least for male characters. His men are not just stand-ins for their position in society or backgrounds, but fully-realized individuals operating within the rubric of what Wallace Stevens called the time and space in which we breathe.

So that’s the short answer, Jen: fashion characters that do not feel like characters, but people, occupying a world that is very much like ours, only more interesting. Not only to the author, or to people who live within the environment being depicted, but to readers who know nothing about them.

Well, that’s another craft problem neatly polished off. Moving on…

Oh, how I wish it were that simple — or that fewer good writers mistook the classic writing advice write what you know for a directive to reproduce even the not-very-interesting life around them. Bordering-on-boring slice-of-life submissions are so common that I’ve seen more than a couple agents and editors march into writers’ conferences and declare that slice-of-life fiction is just bad writing.

I think that’s a pretty radical overstatement — there’s plenty of excellent slice-of-life writing out there — but I can certainly understand how someone who read manuscripts for a living might be annoyed into that extreme a conclusion. Many, many aspiring writers take write what you know far too literally; originally, the advice was meant to discourage writers from speculating in print about social conditions and situations they knew little or nothing about.

Why? Well, in part, because doing that tends to result in stereotype-generation. Not to mention fiction that may not ring true. So a more sensible version of write what you know might be do your homework, then write what you find out.

Another unfortunate interpretation of write what you know is the quite untrue supposition that just because something happens in real life, it will necessarily be interesting on the page. Editors have been driven into madhouses by this one since the Brontë sisters first got the idea of placing pen to paper. Including too many details — or uninteresting ones — makes it hard for the reader to figure out what is and isn’t important in a scene.

Those of us who read manuscripts for a living have a number of terms for manuscripts that include mentions of every paper clip on a desk, as if each were as important to the scene as the dead body lying on top of them, but you probably don’t really want to know. They are not very polite. About the nicest is lazy writing.

That made some of you realism-lovers out there sit up in your chairs, didn’t it? “But Anne,” fans of the mundane sputter indignantly, “how can doing too much work possibly be construed as lazy? I can understand how it might be irritating to an agent or editor to have to edit out extraneous details, but isn’t it far better to over-describe than to leave the reader guessing what the physical environment is like?”

I understand your ire, oh sputterers, but the question misses the point, from a professional reader’s point of view: ideally, you shouldn’t be picking between two extremes, but finding an ideal balance between too much information and too little. And since it’s the writer’s job, not the editor’s, to discover where that happy medium lies for any particular story, I don’t think you can really blame the pros for regarding writers who shirk this duty as lazy.

Think about it: if all that were necessary in order to convey the feel of a room or truth of a situation was to describe it down to the last dust mote and/or stray frown on a bystander, film would trump good writing, every time. The old cliché that a picture’s worth a thousand words is often true, in the sense that if there’s a lot going on in a photo, it would take a great many words to describe it.

But there’s also a pretty good reason that novels don’t typically contain photographs: part of the point of the art form is to describe things, people, and situations not by depicting them in exhaustive detail, but rather by the author’s selecting what is most important to the truth of the scene and concentrating on it.

To put it a bit more bluntly: a large part of a writer’s value to the reader lies in her ability to winnow out the unimportant. Just because something is real — or realistic — doesn’t mean it’s going to capture a reader’s interest. And every writer on earth should be pretty happy about that, because if every aspect of quotidian life were hugely entertaining, novelists and memoirists would be rendered obsolete, replaced by film cameras and court reporters.

But what we fiction and creative nonfiction writers do to reality is far, far more complex than simply holding, as ’twere, the mirror up to nature, right?

That’s something that writers of the ordinary are prone to forget, alas: the novelist’s job is not merely to tell a good story and to provide trenchant insight into the world he’s depicting, but to entertain. No matter how true-to-life your protagonist may be or how realistic the situation, if the way you write about it isn’t entertaining on some level, people will have a hard time reading it.

I see some of you turning up your nose at that, murmuring about how pandering to the lowest common denominator is death to literature. That may be comforting to believe, but actually, the imperative to entertain applies equally well to the least accessible literary fiction as to the most mainstream. The audience expected to enjoy the book in question is merely different.

Instead of regarding the need to interest and entertain the reader — and Millicent, as the gatekeeper of the agency that is, we hope, going to bring your book to the publishing house who will get your book into the hands of that reader — as a burden, why not think of it as a useful reminder that one of the biggest distinction between a professional writer and a hobbyist is not whether she gets paid, but whether she is willing to write with a target reader’s literary desires in mind, as well as her own? Wouldn’t you rather that your ideal reader found your work scintillating, rather than a chore to read?

Chew on that for a while, lovers of abundant and unimportant detail: wading through a sea of irrelevancies is no fun. And frankly, your reader would prefer for you to make the decision about what is and isn’t important for him to know. How you draw the line is part of your authorial voice.

Far more frequently, though, slice-of-life fiction suffers from the opposite problem: many writers assume — again, wrongly — that if they’re writing about everyday life, they don’t need to fill in the details of the environment, social relations, characterization for minor players, etc. Everybody knows what an office is like, right, and a gas station? Everyone has known an incompetent middle manager, an annoying co-worker, a bored check-out girl?

This, too, tends to get labeled as lazy writing, for obvious reasons: it’s the writer’s job to create a full and interesting world for her readers to inhabit, not the reader’s job to fill in the details from his own experience or imagination. And as any Millicent would be only too glad to tell you, it’s not the agent or editor’s, either.

Before any literal-minded reader demanding to know whether I’m saying that it’s always imperative to provide a physical description of every character as soon as she appears on the page, I hasten to reiterate: how much detail serves the story best is ultimately the writer’s decision, and an important one. Although each book category does have its own storytelling conventions, the choices involved are creative, not absolute.

So matter how much any given aspiring writer out there would like for there to be a hard-and-fast rule governing, say, the timing (or inclusion) of physical descriptions, or a foolproof formula for a dialogue-to-narration balance, there aren’t. What will work best for any given story is different.

Hey, this is an art we’re talking about here, not a science. Constructing an enjoyable narrative is hard work.

I see a few hands raised out there. “Okay, Anne, I get that as the writer of a story, I’m ultimately responsible for how I tell it. But I genuinely want to give my readers an accurate feeling for real life as I perceive it — and that means having to take them to some pretty ordinary places. Offices. Traffic jams. Supermarket aisles. How can I make that kind of place interesting to the reader while still remaining true to life?”

Oh, that’s a snap to answer: by how you write about it.

I know, I know — that sounds like I’m being flippant, but actually, I’m not. Often, the author’s perception of the protagonist’s ordinariness is more problematic than the locale: in the vast majority of submissions that deal with so-called ordinary people, their lives and characters are depicted as dull, as composite or representative of an entire group of people rather than as we encounter people in real life, as individuals with personal quirks. Interesting personal quirks, ones that the reader might not expect.

Not having any surprising depths would be problematic for any protagonist, anywhere, anytime — and frankly, with most readers, not just the professional ones.

Why? Well, Millicent and her ilk simply see more dull normal characters than the average reader, for the simple reason that they read many more books, at least in part. From their point of view, reading about an ordinary character from a generic background — even a background that a great many potential readers share — is rather like listening to an actor doing a generalized foreign accent, rather than one tailored specifically to the background of the character she’s portraying.

If you doubt this, try listening to some of the faux Irish brogues that turn up on US stages — they tend to be better on Canadian ones — that wander from County Cork to Dublin and back again with a winsome disregard for geographic probability, or ersatz American accents on British stages, evident hangovers from WWII GIs, with adjectives evidently from Brooklyn, nouns from Houston, and verbs from the movie lots of LA.

Genuine accents are always individuated, to a certain extent — and thus potentially a source of surprise and interest on the page. A close listener to my speech might discover, for instance, that my vocabulary changes when I’m talking about politics (the result of years of graduate school), my hometown boasts a specific cadence unshared by people who live 15 miles away that pops up when I talk about my childhood, and when I’m embarrassed, some of my English grandmother’s vowels come tripping out of my mouth. (“Oh, I’m so very sorry!”) And don’t even get me stared on the kid I knew in college who was from New Jersey, but tried to speak like a Cambridge graduate in tribute to his deep and abiding love of Monty Python.

My point is, real accents are a seething mass of influences and choices, so when we hear an actor produce a voice seemingly representative, it can sound rather fake. So, too, with characterization. No one is absolutely the product of a monolithic background, any more than anyone remains in character 100% of the time.

It’s the deviations and moments of departure that render us interesting. So if your ordinary protagonist is in danger of becoming too predictable, why not have him act out of character every now and then, as people do all the time in real life? Why not have one of the minor characters flip out about something out of a clear blue sky? Or have his love interest be in a lousy mood not because of anything that’s going on in the plot, but because she’s just gotten a parking ticket?

Starting to get the picture?

Ordinary does not have to mean uneventful or unquirky. It’s far from impossible to portray an ordinary person in an ordinary situation in a manner that will be interesting to a reader.

It does, however, require thinking about the character and scene differently than most writers were taught in their composition classes. Most beginning writing classes fall into the write-what-you-know school, tending to encourage neophyte writers to concentrate upon building their craft through acutely observed everyday life — a good place to start, certainly, but not one that necessarily takes the reader’s point of view into account as much as Millicent might like to see.

We all know why by now, right? From the industry’s point of view, it’s the writer’s job to render the protagonist and the situation fascinating, not the reader’s job to say, “Oh, this is supposed to be an everyday character; I guess I don’t mind his being predictable.”

Predictability is the enemy of interesting fiction — which renders writing about the mundane especially challenging. Yet virtually any plot or character is capable of generating something that the reader will not have expected, and the essence of freshness as the industry defines it is placing a new narrative twist on the world we all share.

The ability to surprise isn’t exclusive to any particular time zone, after all.

But that doesn’t mean that an agent, editor, or contest judge fond of good writing would seriously expect a writer portraying an average Joe or Janet to have them do something they would never do, either. The challenge in portraying any culture foreign to Millicent — and I think a good case could be made that quotidian life in the rest of the country is often rather foreign to NYC-based agents — is to present it to her in a manner that will both educate and intrigue her.

Oh, and entertain her as well.

Ditto with a so-called ordinary protagonist: instead of concentrating upon what makes her typical, why not figure out what makes her different from what a reader might expect? Or, to put it with the bluntness which is actually a bit out of character for me, what makes this character interesting enough for a reader to want to follow her for an entire book?

That, too, was a serious suggestion, not a flippant one: why write this character’s story, and not another ordinary person’s?

If you don’t know, chances are that the reader will not, either. Unpleasant to contemplate, but true. If a protagonist’s creator feels that a protagonist is a bit nondescript, readers will usually draw the same conclusion.

Unlike readers, however, the writer has the opportunity to do something about it. Again, instead of thinking of that as a drawback, try regarding it as an interesting challenge: if you’re feeling that your protagonist is ordinary, perhaps your fine writer’s sense is telling you that it may be time to make him more complex.

That’s easier than it may seem on first blush, you know. Most people are actually pretty interesting if you take the time to get to know them: not their daily habits, which may have been formed externally, but who they are inside, what memories they hold, how they reacted on the day that a giant redwood fell onto the local schoolhouse, etc. Try giving your protagonist a secret shame, a bizarre hobby, a long-ago childhood determination to become an astronaut — even if those elements never actually make it onto the stage, as it were, your knowing that they are in her background will probably make a difference in how ordinary you feel she is.

Not all black sheep carry their wool on the outside, if you catch my drift. Play with the past a little, or tinker with long-held desires to create an intriguing view of the future.

Not everything that’s going on in a story should be right on the surface, after all.

There you go, sitting up straight in your chairs again, but think about it. Giving your protagonist a more intricate past than a dismissive, “Oh, he’s an ordinary Midwesterner,” can inform his actions, even if you choose never to let the reader in on that past.

Besides, I can’t be the only writer out there who has met fascinating Midwesterners, can I? I’ve known many who were positively bristling with quirks. Not to mention secret plans for personal pleasure-seeking, business re-envisioning, and world domination that would make some of us more timid souls on the coasts gasp.

A good way to jump-start brainstorming about ways in which your protagonist as interesting is to invest some time in drafting a brief bio for him. Try going back a generation or two. I’m often surprised at how infrequently US writers discount the family backgrounds of characters whose kin have been in this country for more than a generation or two; go back far enough, and you’re bound to find a dandy Ellis Island or that’s-when-they-moved-us-off-the-reservation story that can be tied to the current generation’s worldview or habits in some surprising way.

Even a practically inert character with a swashbuckling great-grandmother is kind of intriguing.

Don’t laugh — I know an agent who claims descent from pirates. One of the thing I love about living on the West Coast is that practically everybody whose family migrated prior to World War II has a genuinely quirky relative or two lurking about the family tree; there’s a middle school named after a forebear of mine who…well, I might want to use that in a book someday. Let’s just say that I’d be rather surprised if the school board had been aware of the rich variations within his character when they decided to put his picture up in the principal’s office.

All they knew about him was that he was a pillar of the community. How ordinary, right?

I’m not saying that it’s going to be a walk in the park to render an everyday character scintillating — naturally, it’s going to be a bit more of a challenge than retailing the exploits of that agent’s pirate forebears. (Oh, like you weren’t already picturing them.) But if we writers are being absolutely honest about it, didn’t we take up this most complex of human art forms not because it was a snap to achieve the effects we imagined, but because we wanted the glory of creating entire new worlds and taking our readers for a field trip into them?

That’s as noble an aspiration if that new world is a small Midwestern town as if it’s Manhattan. Or the planet Targ. Keep making things interesting for your characters — and keep up the good work!

Posted on - No Comments on The chapter of forgotten moods, or, a few thoughts on submission and the passage of time

The chapter of forgotten moods, or, a few thoughts on submission and the passage of time

I read in the paper this morning that only one American veteran of the War to End All Wars — World War I’s armistice is why there’s no mail delivery today, in case any of you stateside had been wondering; it’s also why the banks are closed and all of those mattresses are on big, big sale — was still alive and kicking. He’s 108 years old.

And I’ve been steeped in the life literary for so long that my very first thought was, “Gee, I wonder if anyone’s approached him about dictating a memoir. I could practically write the book proposal off the top of my head!” rather than, “How nice that he’s gotten to see so many Veterans’ Days go by; I wonder if he was annoyed when they changed it from Armistice Day,” or even “Gee, sir, thank you for helping show the world that trench warfare was a really, really stupid idea.”

Fair warning: this could happen to you, too. Just keep on writing those books.

My father was a child during WWI (no, I’m not that old; he was when he had me); he recalled the day when the local doughboys came home. He would tell vivid anecdotes about watching protest marches in the streets, rationing, how his mother’s views on military service varied markedly as her only son approached draft age.

It was from him, and not from my school’s history books, that I learned that here in the States, it had been quite an unpopular war; years later, it was his stories of the home front that I would contrast with H.G. Wells’ brilliant 1916 description of the British home front, MR. BRITLING SEES IT THROUGH. (In case you missed my oh-so-subtle plug for it above, here goes: if you’ve never read it and are even remotely interested in how human beings respond to their countries’ being at war, you might want to have the Furtive Non-Denominational Gift-Giver* add it to his list for you this year. I just mention.)

I love this book — and not just because it’s a genuinely thoughtful, well-written work by an author whose non-science fiction writings have since his death fallen into undeserved obscurity. Which is a bit surprising, since Wells’ social novels were so very popular around World War I.

How steep has his plummet from notice as a mainstream novelist been? Well, let me ask you: were you aware that he coined the phrase the war to end all wars?

MR. BRITLING SEES IT THROUGH is also one of the great examples of why write what you know is often such great advice. What writer living in wartime — and when aren’t we all? — would not resonate with a paragraph like this:

The battle of the Marne passed into the battle of the Aisne, and then the long lines of the struggle streamed north-westward until the British were back in Belgium failing to clutch Menin and then defending Ypres. The elation of September followed the bedazzlement and dismay of August into the chapter of forgotten moods; and Mr. Britling’s sense of the magnitude, the weight and duration of this war beyond all wars, increased steadily. The feel of it was less and less a feeling of crisis and more and more a feeling of new conditions. It wasn’t as it had seemed at first, the end of one human phase and the beginning of another; it was in itself a phase. It was a new way of living. And still he could find no real point of contact for himself with it at all except the point of his pen. Only at his writing-desk, and more particularly at night, were the great presences of the conflict his. Yet he was always desiring some more personal and physical participation.

Not that why write what you know is as self-explanatory and all-encompassing a piece of advice as many writing teachers seem to think. As those of you who have been hanging around Author! Author! for a good, long while are already aware, I’m no fan of one-size-fits-all writing advice — beyond the basic rules of grammar and formatting restrictions, of course. What works in one genre will not necessarily work in another, after all, nor are the stylistic tactics that made ‘em swoon in 1917 or 1870 particularly likely to wow an agent or editor now.

Doubt that, all of you Dickens-huggers out there? Okay, I dare you: try submitting the paragraph above to an agent or editor now. Even if it actually made it onto an agent’s desk — if, that is, Millicent the agency screener didn’t reject it out of hand for the repetitive word use, over-employment of the passive voice (pretty much universally regarded as bad writing in submissions now), and misuse of the semicolon (by definition, a semicolon followed by and is redundant, since a semicolon is implicitly an abbreviation for comma + and) — the sheer number of semicolons within this short paragraph would automatically raise both eyebrows and questions about the intended target audience. If the book in question were, say, a mainstream novel rather than literary fiction or an academic book, all of those semicolons would seem, well, a bit much.

But then, in Wells’ day, novelists had the luxury of being able to write about current events in the reasonable expectation that the book would be in readers’ hands before today’s headlines were distant memories. He was able to write about the home front while the war was still going on — and not merely as a journalist.

Now, journalists, politicians, and academics who have studied the field for twenty years are generally the only ones who can reliably pitch a book on what’s happening right now socio-politically with success — and even then, only as nonfiction. Partially, this is a matter of platform (if you write any kind of nonfiction whatsoever and don’t know what that is, run, don’t walk to the PLATFORM category on the archive list at the lower right-hand side of this page), but it’s also a symptom of how much longer it takes to get a book into print.

Not only after it’s written and found an agent, but thereafter.

How much longer, you ask with fear and trembling? Well, let’s assume that the manuscript is already absolutely clean (the professional term for completely free of typos and other errors; few submissions are completely clean, despite my perpetual nagging in this forum) and the agent is completely happy with it (also rare for a submission; agents often request extensive revisions before sending anything out). The agency will almost certainly have a backlog of manuscripts ready to go, so yours will have to wait its turn.

When its time does roll around, the agent may send out anywhere from one to a dozen copies to different editors, depending upon the agency’s preferred submission policy. If it’s a single submission, the agent will wait until she hears back from the editor before sending out the next; if she’s chosen to make multiple simultaneous submissions, she may send out a copy to another editor when a rejection arrives.

Or she may not; my agency, for instance, does submissions in waves, pausing sometimes six months before sending out the next set of manuscripts to the next set of editors. This is not at all an unusual practice.

Take a nice, deep breath. You’ll feel better.

So it’s fairly common for an agent to be circulating a manuscript, even a very good one, not to sell it for a year, year and a half, two. That’s an awfully long time, if any portion of the book’s market appeal relies upon relevance to current events; it’s not altogether surprising, then, that agents so often tell aspiring writers of up-to-the-minute stuff that the book will be dated too quickly to render marketing it worthwhile.

Why, you ask? Um, are you sitting down?

Comfy? Here goes: even if the manuscript in question was absolutely timely when it was written, and remains absolutely timely a year or two later, when the agent manages to sell it to an editor at a publishing house, to remain relevant, the same world conditions will have to prevail a year or more later, when the book actually becomes available for sale to readers.

This is one reason, in case any of you submitters have been wondering, that writers who go batty if an agent who requested a manuscript doesn’t respond right away strike the pros as potentially difficult to work with: the agented life is largely one of waiting for something to happen. So if a writer walks into it expecting that everyone who comes in contact with his manuscript will instantly drop everything else in order to read it, he’s going to expend HUGE amounts of energy feeling his work is being ignored.

It isn’t; the process just takes a while.

And that — phew! — brings me back to my overarching topic du jour, the passage of time in the submission process. I’ve been meaning to get back to it for a while, since I receive so many private questions about it. (Why private? Beats me. For some reason that defies understanding from my side of the agent-landing process, I very frequently receive e-mailed questions from submitters who are absolutely convinced that no other aspiring writer in North America has ever been in their particular situation — or so I surmise from the fact that so many of them are unwilling to post the questions here, lest an agent recognize the situation.) For the next few weeks, however, I’m going to be tackling that backlog of readers’ questions, so let’s launch right into it.

A periodic reader who, for reasons best known to himself, has requested anonymity, has brought up the perennial issue of turn-around times on submissions. Since I know that many aspiring writers share his concerns, I have changed the identifiable information to preserve the secret identities of both author and agent:

Agent Pablo Picasso (how’s that for an undetectable pseudonym?) requested the full manuscript and I sent it three weeks ago. How long should I wait for him to make contact? Is it all right for me to call? I don’t want to pressure him, but I am desperate to move forward with the project. Oh, the anxiousness. Ah, the sleepless nights. I have never wanted anything more than to be a published author…

I know there are no set timelines for responses and such, but roughly how long should I wait before moving on?

Here’s the short answer, Mystery Reader (another undetectable cover): don’t even think about following up for 6-8 weeks (or at least a week past the agency’s stated turn-around time, and when you do, DON’T CALL; e-mail or write.

In the meantime, Mysterious One, you should most definitely be moving on now: get back to your writing projects. You might even consider sending out a few more queries, just in case. And if any other agent has requested materials, you should already have sent them.

Well, that cleared everything up, didn’t it? Moving right along…

Just kidding. On to the long answer: three weeks is most definitely not a long time to wait for a response from an agent on a submission. I would be extremely surprised if you heard back in under a month. But if ol’ Pablo didn’t give you a timeframe in the request for materials (as many agents do), 6-8 weeks is average.

I can feel heart rates rising all over the English-speaking world. “But Anne,” those of you either on the cusp of sending out manuscripts or waiting breathlessly to hear back from agents protest, “Mystery Reader said that Pablo Picasso asked for the full manuscript — that must mean he was really, really interested, right? Surely not hearing back indicates that he’s lost interest, right?”

Actually, not necessarily, and not even probably. What not hearing back generally means is either (a) nobody at the agency has read it yet, (b) it hasn’t made it past Millicent, or (c) it did make it past Millicent, but the agent hasn’t had time to get to it.

Don’t pull that long face; it’s nothing personal. Long-time readers, pull out your hymnals and sing along with me: because a request for pages does not equal a promise to drop everything the second those materials turn up at the agency.

Like so many other aspects of the biz, an agent requesting materials will expect a serious aspiring writer to be familiar enough with the biz to be aware of that. Consequently, badgering an agent interested in your work will definitely NOT get him or her to read faster — in fact, it sometimes produces the opposite effect — it is not a good course to pursue. Most agents will regard follow-up calls or too-soon e-mails as a sign that the prospective client does not understand how the business works.

Which is not an impression you want to give an agent you would like to sign you. Why? Well, it tends to translate, in their minds, into a client who is going to require more attention at every step of the process. While such clients are often rewarding on many levels, they are undoubtedly more expensive for the agency to handle, at least at first.

Think about it: Pablo Picasso, like every other reputable agent in the country, makes his living by selling books to publishing houses. This means a whole lot of phone calls, meetings, and general blandishment, all of which takes a lot of time, in order to make sales.

So which is the more lucrative way to spend his time, hard-selling a current client’s terrific novel to a wavering editor or taking anxious phone calls from a writer he has not yet signed?

Uh-huh. Trust me, Pablo Picasso (too obvious a pseudonym?) already knows that you want to be published more than anything else in the world; unfortunately, telling him so will not impress him more.

How does he know Mystery Writer’s innermost feelings? Because he deals with writers all the time — and this is such a tough business to break into that the vast majority of those who make it to the full-manuscript request are writers who want to be published more than anything else in the world.

Mystery Reader, you will be a much, much happier human being if you bear this in mind. I can assure you that an agent who receives 800 or 1000 queries per week from glorious dreamers does not have the luxury of forgetting it.

You’re certainly not alone in thinking of your query or submission as if it emits a come-hither glow in the agency’s mail room, however. The average aspiring writer, bless his or her heart, tends to forget that the dream of publication is a fairly common one — thus that huge volume of queries through which Millicent sifts five days per week, each of which is presumably from someone who yearns for publication.

Let’s face it, querying and submission are FAR too hard on the heart (not to mention the wrists) to keep doing if you don’t want success that much, right?

The very intensity of the longing can sometimes blur an aspiring writer’s view of the agent-finding process — or indeed, the period when one’s agent is shopping one’s book around to editors. Even the most successful author’s career is stuffed to the gills with periods when s/he can do nothing but wait.

And as anyone who has ever been a teenager with a crush can tell you, every minute devoted to waiting for the phone to ring, for That Special Someone to declare his intentions, is eighteen times longer than a normal minute. Nothing extends a second like not having someone else determine what’s going to happen to you at the end of it.

This is precisely Mystery Reader’s dilemma, I’m afraid. All you can do is wait — at least for 6 weeks or so, or (to trot out my favorite rule of thumb) for twice the turn-around time the agency has listed in an agency guide blurb or on its website.

Which is yet another reason that a prudent submitter should always double-check the agency’s own guidelines before submitting materials. Why? Long-time readers, chant it with me now: there is no hard-and-fast rule that may be applied to every agent at every agency, every time.

This information is usually easily available either on the agency’s website or its listing in one of the standard agency guides. And if either of those sources say anything along the lines of Please do not contact us to make sure we received your materials or We do not respond to submissions that do not interest us, do not even consider waiting around until you hear back from them.

Because you may not.

Before anyone starts pouting about it: yes, it would be much, much simpler for aspiring writers everywhere if each and every agency on the face of the earth agreed to adhere to a single standard for turn-around times, but the fact is, there is no incentive for them to do so. Quite the opposite, in fact: a TREMENDOUS amount of paper passes through the average agency’s portals, and yours is almost certainly not the only full manuscript requested by Señor Picasso within the last couple of months. Yours goes into the reading pile after the others that are already there — and if that feels a little unfair now, think about it again in a month, when a dozen more have come in after yours.

And how long it will take our pal Pablo to make his way through that queue can vary not only from agency to agency, but month to month, or even week to week. One day’s workload for an agent may be quite different from another, and it’s not as though a really successful agent will have inviolable reading times built into his work schedule.

In fact, many agents read submissions not at work, but in their off hours. In all probability, yours will not be the only MS sitting next to his couch. Also, in a big agency like Picasso’s (he happens to be an agent I know), it’s entirely possible that before it gets to the couch stage, it will need to be read by one or even two preliminary readers.

Again, all that takes time.

In the meantime, though, you are under no obligation not to query or follow up with any other agent. (See earlier comment about the advisability of sending out a few queries now.) That, too, is SO easy for an excited writer to forget: until you sign an agency contract, you are free to date other people, literarily speaking. And you should.

Really. No matter how many magical sparks there were between the two of you at your pitch meeting, even if Picasso’s venerable eyes were sparkling with book lust, it honestly is in your best interest to keep querying other agents until he antes up a concrete offer. Until that ring is on your finger, keep playing the field.

And where does that leave Mystery Reader in the meantime? Waiting by the phone or mooning by the mailbox, of course. It’s hard to act cool when you want so much to make a connection. Yes, he SAID he would call after he’s read my manuscript, but will he? If it’s been a week, should I call him at the agency, or assume that he’s lost interest in my book? Has he met another book he likes better? Will I look like a publication-hungry slut if I send an e-mail after three weeks of terrifying silence?

Auntie Anne is here to tell you: honey, don’t just sit by the phone; you are not completely helpless here. Get out there and date other agents, so that when that slow-reading Picasso DOES call, you’ll have to check your dance card.

Of course, if another agent asks to see the manuscript, it is perfectly acceptable, even laudable, to drop Mr. Picasso an e-mail or letter, letting him know that there are now other agents checking out your work. For the average agent, this news is only going to make your work seem all the more attractive.

See? I told you it was just like dating in high school.

Even after 6-8 weeks has elapsed, e-mail, instead of calling. The last thing you want is to give the impression that you would be a client who would be calling three times per week. Calling is considered a bit pushy, and it almost certainly won’t get your work read any faster — unlike, say, an e-mail that mentions politely that there is now another agent reading it.

And yes, Agent #1 WILL want you to tell him that immediately. Over and above that, though, all you can do is (sing it out now) WAIT.

Another great reason to keep querying and submitting while Agent #1 is taking his own sweet time getting back to you is the increasingly common phenomenon I mentioned above, agents not responding to queries or even submissions at all. Within the last few years, literally dozens of very talented writers of my acquaintance have had manuscripts out to agents for four, five, or even six months without any response. Requested materials.

This places the writer in a quandary, of course, because from the other side of the country (or the world), how on earth is it possible to tell the difference between a delay caused by a submission’s sitting on an agent’s coffee table, holding up take-out cartons until she has time to read it, one that springs from an unannounced rejection, and one triggered by the manuscript’s having gotten lost in the mail?

For this reason, I used to advise my clients and students to include a self-addressed, stamped postcard with every submission, along with a request in the cover letter (you HAVE been including cover letters with your submissions, haven’t you?) that Millicent would write the date it arrived upon it and pop it in the mail upon opening the packet of requested materials. I historically, this works far, far better than asking for e-mail confirmation, since complying requires far less effort on the part of agency personnel.

Hey, they’re busy. Have you seen that stack of manuscripts Pablo has to read through?

The USPS now offers a much less obtrusive option for making sure your manuscript arrived where it should, and when: Track & Confirm. For a negligible fee, you can receive an e-mail confirming delivery of your package, without anyone at the agency’s having to lift a finger to inform you of it.

Unfortunately, there’s no similar service for e-mailed submissions — and since many agencies that accept e-mailed queries and submissions specifically request in their guidelines that writers not follow up to ask if materials were received. Yet another reason that given the choice, I would always opt for a hard copy submission over an electronic one.

What you SHOULDN’T do whilst waiting for a reply is waste your energy constructing a vivid justification for why the agent of your dreams has not yet gotten back to you — an exercise in creative fantasy in which I’ve seen aspiring writers starting mere hours after dropping the submission into the mail.

Trust me, it won’t help your chances; it will only enervate you.

Let me preemptively take the wind out of the sails of the most common of these middle-of-the-night musings: if you haven’t heard back, it’s not because the agent thinking about it or wants to talk with every other employee in the agency before talking it on; it’s because he hasn’t read it yet.

See why most agents get a bit defensive if a writer calls, demanding to know why it’s taking so long? Much like, if memory serves, teenage boys.

Oh, how I wish we had all outgrown that awkward stage.

Try to think of a slow response in positive terms. At many agencies, a submission has to make it past more than one level of Millicent before making it onto the agent’s desk at all — and yes, Mystery Reader, that’s usually still true even if one has met the agent at a conference. If Millie #1, Millie #2, or the agent had taken a dislike to your manuscript, it would have been stuffed into the SASE right away. (See why it’s fairly safe to assume that if you haven’t yet heard back, it hasn’t been read?) Rejections tend to be quicker than acceptances.

I know that this isn’t exactly the answer you wanted, Mystery Reader, but please, try to chill out for the next month or so. Get working on your next book, because if this goes through, you will want to have it well in motion. Keep approaching other agents, because it can only be good for you if several are clamoring to represent you.

And be very, very proud of yourself for getting to the point in your writing that an agent as prestigious as Pablo Picasso WANTS to read the whole manuscript. He doesn’t ask just anybody on a date, you know.

Believe it or not, if you’re successful in submission, the anxiety of waiting will become almost routine, just one of the many swiftly-alternating moods of the working writer’s career. Try to be patient, and keep up the good work!

* For the benefit of those of you who weren’t reading this blog regularly throughout holiday seasons past, the Furtive Non-Denominational Gift-Giver (FNDGG) is a jolly elf who regularly graces this page in the winter months, ho, ho, hoing his way toward the end of the year. Better not pout, better not cry — and better get used to hearing about him, because he’s bound to keep cropping up in the months to come.

Posted on - No Comments on How to write a really good author bio, part VII: tying up those pesky loose ends

How to write a really good author bio, part VII: tying up those pesky loose ends

Since this is my last post in this series — presuming that no one posts a magnificently insightful follow-up question as a comment over the next few days, hint, hint — I’m going to seize the opportunity to say this just one more time, for the benefit of all you procrastinators out there: please, I implore you, do NOT put off writing at least a viable first draft of your bio until the day after an agent or editor has actually asked you to provide one.

Why? Because unless an agency’s submission guidelines ask for a bio up front, chances are, the request to provide one is going to come swooping down at you out of a pellucidly blue sky. Tossed out as an afterthought just after you’ve given the best pitch in the history of Western civilization, for instance, or when the agent who fell in love with your first 50 pages asks to see the rest. It will seem like good news — until you realize that you need to come up with a bio within the next forty-eight hours.

On that happy day, you will be a much, much happier human being in every way if you already have at least the beginnings of a great bio sitting on your hard drive. Trust me on this one.

To that end, may I suggest that those of you involved in writers’ groups — critique-based or support; in either case, good for you — devote part of a meeting to brainstorming about and giving feedback on one another’s bios? Or query letters, for that matter? And what about synopses?

Why would a success-oriented group want to invest time in mutual critique of marketing materials? Long-time readers, chant it with me now: every single sentence on every single page in a query or submission packet is a writing sample. It all needs to be polished.

It also, at the risk of repeating myself, all needs to be interesting — and here’s where a little outside perspective can be very helpful. Yet even very market-oriented groups seldom set aside time for mutual bio critique. A trifle mystifying to me, as a session devoted to it can be a whole lot of fun, as well as very useful indeed.

Besides, how much do you really know about that sharp-eyed person who keeps telling you to show, not tell?

Speaking of great questions (yes, I know; I was speaking of it several paragraphs ago, but humor me here), readers past and present have posted requests for clarification on a couple of bio-related points. Since not everyone reads the comment strings — especially, I notice, whilst perusing the archives — I want to devote the rest of today’s blog to dealing with some of those pesky loose ends that I may have left dangling from my previous post on the subject.

Let’s begin with a thought-provoking question from long-time reader Gordon:

I’m not sure how to word this, but I’ll try – should an author bio written by an unpublished (in any media) writer include what you call ‘promotional parts’? Meaning life connections with the novel’s subject matter. As a youngster in his seventies there have been many twists and turns in my life. Should one’s bio chronologically hit the high points or mainly focus on the ones pertinent to the novel being submitted?

You did fine on the self-expression front, Gordon. The short answer is yes, on both counts.

Well, glad to have cleared THAT up. Moving along…

I didn’t really fool you there, did I? Especially since those of you who have been following the comments on this series closely undoubtedly immediately cried, “Wait, Gordon asked this toward the beginning of the series, and Anne sort of dealt with this later on. Perhaps she is trying, albeit clumsily, to drive home the point that good questions from readers help to expand the range of her posts.”

Well, I like to think so. However, looking back on the ways in which I wove the spirit of this question into this series, I’m not entirely positive that I ever answered its letter, so to speak. Now, I’m going to tackle it directly.

The direct answer: it depends.

To be specific, which way one should fall on the choice between devoting one’s bio to a chronological account of the highlights of one’s life as, say, an obituary might tell it (sorry, but it’s the obvious analogy) vs. creating the impression that every significant event in one’s life was leading inevitably to the writing of this book and no other depends largely upon several factors, including:

a) whether there are events in one’s life that are legitimately related to the subject matter of the book in question — and if they are easy for the reader to follow without too many logical leaps.
If mentioning a particular life experience would tend to make you a more credible source, it’s usually to your advantage to include it in your bio, to differentiate yourself from any other yahoo who might just have been guessing what that particular experience was like. “Writerly Q. Author visited the Statue of Liberty once,” when his protagonist passes through Ellis Island briefly in Chapter Two is a stretch; “Writerly Q. Author spent twenty years as a merchant marine,” when his entire plotline takes place on a pirate ship is not.

b) whether one has genuinely lead a life that would produce a couple of entertaining paragraphs, regardless of connection to the book.
It never hurts to sound darned interesting in your bio. However — and in practice, this is a big however — writers of purely chronological bios often…how shall I put this delicately…overestimate the detail in which a rushed industry type might want to hear the life story of someone s/he has never met.

Remember, Millicent the agency screener reads a LOT of bios; keep yours snappy.

If you’re in doubt whether yours is leaning toward overkill, hand your bio to someone who doesn’t know you particularly well (having asked politely for his assistance first, of course; don’t just accost a stranger) and have him read it through twice. Buy the cooperative soul a cup of coffee, and around the time that your cup begins to seem light in your hand, ask your guinea pig to tell your life story back to you uninterrupted.

The points that he can’t reproduce without prompting are probably less memorable than the others. Are they honestly helping you look interesting and/or credible?

c) in the lucky instance where both (a) and (b) are genuinely true, whether the wealth of interesting biographical detail threatens to render the connections to the book less memorable.
When in doubt, lean toward the directly applicable; it’s more important information for the marketing department.

Remember, the point of an author bio is not to tell your life story — that’s what post-publication interviews and memoirs are for, right? — nor to include all of the things that you would like total strangers who pick up volumes in a future bookstore to know about you.

The goal in a query or submission bio is to make the case that you are an interesting person well qualified to have written the book in question. Or, in the case of nonfiction, to write the book being proposed.

Everyone clear on the relevant distinctions? Good. Let’s move on to another question. Another long-term reader, Cerredwyn, wrote in to ask,

Does an author photo need to be a head shot?

No, it doesn’t — as long as you are identifiable (“That’s she, officer. That’s the author of the book!“) and the background isn’t too busy, you can certainly use a broader shot.

In fact, as our friend Elinor Glyn’s author photo for IT above demonstrates, a head-and-torso shot is perfectly acceptable, and actually a bit more common on jacket flaps than the pure headshot. However, 1/2, 3/4, and even full standing shots are not unheard-of. John Irving’s early works tended to have particularly hunky-looking shots from the waist up, for instance.

Not that I noticed as a teenager or anything. I was reading his books for the writing and the stories, I tell you.

If you’re having trouble deciding between different ranges of shot, spend some time in a well-stocked bookstore, taking a gander at the author photos published in books in your chosen book category within the last few years. If you notice an overall trend in styles, you’re not going to offend anyone by submitting something similar.

Oh, and speaking of styles, unless you have written something ultra-hip or happen to be a magazine writer (whose material by definition changes constantly), it’s usually not a great idea to dress in the latest fashion for your author photo — and it’s DEFINITELY not the time to sport a hairstyle that’s not likely to be around a decade hence.

Don’t believe me? Ask any 80s author who embraced a mohawk. Or Elinor Glyn, a decade after the photo above was taken.

Remember, if your book is successful, it will be gracing shelves in private homes, libraries, and book exchanges for even longer than it will be hanging out in Barnes & Noble. A too-trendy style will date the photo. So as a general rule, adorning yourself for your photo with the expectation that the resulting photo will dog you for the rest of your natural life is a good plan.

You also might want to give some thought to how certain colors and patterns photograph — and how a checkered jacket that works beautifully in an 8 x 10 glossy might just look dusty in a 3 x 5 or 2 x 3 (both fairly common sizes for jacket photos). Generally speaking, solids work better than prints, and strong, dark colors on the body are distract less from the face. Bear in mind, too, that black, white, and red sometimes look quite different in photos than in real life, and that the eye tends to zoom in on the red and the shiny.

If that’s your lip gloss, great; if it’s your belt, less great. Unless you are trying to find an agent or publisher for a book about belts, that is.

The answer to the next reader question, posed by Jaepu last year, could be extrapolated from the last paragraph but one, I notice, but that doesn’t mean it isn’t a trenchant question. Let’s revisit it, just in case anyone out there was wondering:

Must the author photo be in color?

No, it may be in black and white — in fact, until fairly recently, that was the norm. However, as with passports, with the rise of digital photography, color author photos have become more common. Do be aware, though, that a black-and-white photo won’t tell an agent whether you might look good in a television interview as well as a color picture would.

A reader too shy to be comfortable with self-identification asked:

I’m all excited about my next book, but I’m marketing my first. Would it be completely tacky to mention what I’m working on now in my bio? What if the books are in different genres?

It’s far from being tacky, Anonymous One; in fact, it’s downright common for a submission bio to end with a brief paragraph along the lines of:

Lincoln lives in Springfield, Illinois with his wife, eight sons, and golden retriever, Manifest Destiny. He is currently working on his second book, Hey! Where Are You Taking Half of My Country?, a comic memoir covering the Civil War years.

“Yeah, right, Anne,” I hear some of you scoff. “Stop pulling our collective legs. I’ve never seen an author bio on a book jacket that covers future work, or even unpublished work. Bios are always backward-looking, aren’t they?”

Actually, jacket bios that mentioned future projects used to be fairly standard; in the mid-70s, the last line of most bios was some flavor of Smith lives in Connecticut, where he is working on his next novel. Gradually, this has been falling out of fashion, perhaps because it implies some faith on the publisher’s part that Smith’s current release will sell well enough that they will WANT him to bring out another. (It’s probably not entirely a coincidence that this particular last sentence fell out of fashion at approximately the same time as multi-book contracts for first-time novelists.)

However, the author bio that an aspiring writer tucks into a query or submission packet and the one that ends up on a dust jacket are not the same thing — as we discussed earlier in this series, they are intended for the eyes of two different audiences, to create two different impressions. The dust jacket bio is promotional copy aimed at the reader, designed to pique interest and answer basic questions like why should I believe this guy’s NF account of life on the moon? The query or submission bio, by contrast, is designed to impress agents, editors, and their respective Millicents with the author’s claim to be an interesting person well qualified to have written the book in question.

Is there an echo in here? I could have sworn that I’ve heard that last bit somewhere before.

Because the submission bio is geared for industry-savvy eyes, mentioning completed book projects in categories other than the one to which the currently-submitted manuscript belongs (try saying THAT three times fast), as the Anonymous Questioner suggested, is a perfectly legitimate use of space. No need to hawk the other projects; simply mention the book category within the course of a single-sentence description that describes the project as still in progress. As in:

Now nicely recovered from his contretemps with an assassin, Garfield lives in retirement, working on his next book projects, a YA baseball romance and a historical retrospective of his own brief presidency.

Why would Pres. Garfield speak of his completed YA book as a work-in-progress? Strategy, my dears, strategy: it neatly sidesteps the question why isn’t it published?

Finally, reader Rose inquired:

I’m at a whole single-spaced page, no photo. I have a pro photo, recently taken, that looks great. Would it be better to reduce the bio and add the photo?

I’m querying for a novel, btw — and I’d been under the impression that you shouldn’t submit an author photo when trying to pitch one.

Contrary to the impression Rose has, by her own admission, picked up she knows not where, there is no hard-and-fast rule about whether a fiction writer’s submission bio should to include a photo. No Millicent who has found a submission engaging enough to read all the way to the last page, where the author bio lurks, is going to cast her latte aside in a petulant fit at the sight of a photo, screaming, “Oh, darn — now I have to reject it. I liked that manuscript, too.”

Not going to happen.

The reason photos are often not included in novelists’ bios is not because they’re unwelcome, but because the burden for gathering marketing materials prior to selling a novel has historically been significantly lower than for a nonfiction book. (If any of you novelists doubt this, take a gander at a NF book proposal sometime; its many, many pages of marketing material will make you feel much, much better about writing only a query letter and a synopsis.)

If your photo is pretty ravishing, Rose, I say go ahead and include it. A nice photo does make the bio look a touch more professional, after all, and it’s never a BAD thing for an agent or editor to think, “Hey, this author is photogenic!”

Even without the picture, though, it sounds as though Rose’s bio is a bit long for professional purposes: the norm is one DOUBLE-spaced page, or 1/2 – 2/3 page single-spaced under a photo. Yes, one does occasionally hear agents mentioning that they’ve been seeing more single-spaced full-page bios lately — but as I’ve virtually always heard this pronounced with a gnashing of teeth, I’m inclined to regard such statements as complaints.

Call me zany, but I tend to interpret moaning as an indication that the moaned-about activity is unwelcome. I’d stick to a more standard length. As with a query letter, when in doubt, err on the side of brevity. Believe me, if your bio is too short, the agent of your dreams will be only to happy to tell you so –after she signs you.

(Don’t cringe: she’s going to want you to change a lot of things after she signs you, no matter how much she initially loved your book or book proposal. Don’t say I didn’t warn you.)

One last thought on the subject before I sign off for the day: If, over the years I’ve been a book doctor and particularly over the 4+ years I’ve been answering questions online, someone had given me a nickel for every time an aspiring writer asked me whether the spacing or length of the bio — or query, or synopsis — REALLY mattered, I would have been able to build my own publishing house.

I don’t mean that I would have been able to buy one; I mean that I would have been able to construct the necessary buildings and offices entirely out of coins. Would it surprise you to hear, then, that even after that many repetitions of the same question, my answer has never changed, no matter how much aspiring writers might have wished them to do so? Or that if I could wave my magic wand and remove all formatting requirements, I probably wouldn’t do it?

Why, I hear you gasp? Because when an author bio — or query letter, or synopsis, or manuscript — is properly formatted, the only bases for judging it have to do with the quality of the writing, the premise’s marketability, whether the professional reader likes it, and so forth.

You know, the bases upon which aspiring writers WANT to be judged.

So yes, agents really tend to hold aspiring writers to the standards of the industry, just as they hold their clients to them. (See earlier comment about one’s dream agent making demands upon one.) They don’t do this to be mean; it’s just that when someone — like, say, Millicent the agency screener — spends hour after hour, day after day, month after month staring at manuscripts, she’s unlikely NOT to notice if one is formatted differently than the norm.

As in, for instance, an author bio that doesn’t look like the ones I showed you yesterday. Even if a single-spaced bio sans photograph DOES indeed fit onto the requisite single page, thus meeting the bare minimum standard for professionalism, it’s not going to resemble the bios Millicent’s boss is sending out with her clients’ submissions.

Or at least, it probably will not. Naturally, as with any group of human beings, some agents have individual preferences that deviate from the industry standard — the source, I suspect, of Rose’s impression of unspecified origin — and if you can find out what these quirky desires are, you should definitely adhere to them in your submissions to that particular agent. It seldom pays, however, to assume that any one such preference is universal to the industry.

My point is, as annoying as it may be to bring your bios — and queries, synopses, and manuscripts — into line with the most common professional standards is so that Millicent may ignore the formatting and concentrate on what you are SAYING. Because, after all, your aim in your submission bio is not to cram as many facts as you can onto a single page, but to make the case that you are an interesting person well qualified to have written the book in question.

Yes, you have heard that somewhere before. See, I don’t recommend sticking to the general standards just to be mean, either.

Next time, we’re going to chat about SASEs — and then, thank goodness, we shall have covered all of the standard elements of the query and submission packet. So hang in there just a little bit longer, folks; I’ll be tackling my mile-long backlog of craft questions very soon. Keep up the good work!

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How to write a really good synopsis, part XIV: alas, poor synopsis; I knew him, Horatio

alas poor yorick
No, I haven’t been avoiding posting because I regretted my promise to construct 1-, 3-, and 5-page synopses for the same story in my next post. Oh, I may have had a few moments when I wondered why on earth I was doing such a thing to myself — and voluntarily, too — or when I was struck with the difficulty of coming up with a story sufficiently well-known to render such examples useful, yet not a recent bestseller, but the delay was for quite another reason, I assure you. I’ve been ill.

Actually, I still am, but I wanted to chase my recent series on synopsis-construction as quickly as possible with these examples. So contrary to my usual practice, I’m not going to dissect them immediately after they appear. Instead, I’m going to leave them to you to analyze — in the comments, if you like, or in the privacy of your own head.

You see, my purpose in posting these examples is not so much to show you what does and doesn’t work well in the dreaded synopsis format — we’ve just spent 13 posts going over that, right? — but to give you a sense of the scope of storytelling appropriate to each. Because deny it as some of you might, I still harbor the sneaking suspicion that there are a whole lot of aspiring writers out there who are mistakenly trying to cram the level of detail appropriate to a 5-page synopsis into a 3- or 1-page synopsis.

That way lies madness. Just don’t do it.

As I’ve pointed out repeatedly throughout this series, the goal of a 1-page synopsis is not the same as a longer one. No one who requests a single-page synopsis seriously expects to see the entire plot summarized in it, as is routinely expected in a 5-page synopsis.

What’s the difference? Glad you asked; read on.

A couple of things to know before you do: again, these are not intended to be the final synopses on this particular story; they’re quick-and-dirty stabs at it in a couple of hours on a sickbed. (Literally; I’m reclining on pillows as I write this. And yes, after you’ve been at it a while, tossing off three synopses in a couple of hours is not all that intimidating a task.)

So kindly spare me quibbles about how I could have improved these or made them conform more closely to the text. I already know that once or twice, I presented some of the events out of chronological order, for ease of storytelling.

But guess what? If Millicent asks to read your entire manuscript based upon your synopsis, she is not going to call you up to yell at you because they did not match up precisely. What’s important here is the story arc and that it comes across as a good story.

I am anticipating that many of you will know the story well enough to catch the rearrangement, by the way; this is a far more useful exercise if it’s a story with which you’re familiar. Besides, I wanted to stick with something in the public domain.

So you’re about to read three synopses of HAMLET.

Why HAMLET, and not, say, ROMEO AND JULIET, which is a bit better-known in this country? Partially, I chose it because in many ways, it’s the ultimate literary fiction storyline: it’s about a passive guy who sits around thinking about all of the negative things going on in his life and planning that someday he’ll do something about them.

Okay, so that’s a stereotype about literary fiction, but it’s a cliché for a reason. As any Millicent working in an agency that represents LF could tell you, far too many would-be LF writers mistakenly believe that the less that happens, the more literary the manuscript is. (To clear up some of the confusion on the subject: what differentiates LF from other fiction is usually the vocabulary and sentence structure choices; LF assumes a college-educated readership.)

The other reason to choose HAMLET is that while most of you have probably seen it at least once, I’m betting that very few of you have ever seen it performed live in its entirety. Even the most text-hugging of theatre companies usually cuts an hour or so out of the play. (The major exception, and the reason I used the photo above: Kenneth Branaugh’s film version does in fact contain every word.)

So I’m synopsizing a story that pretty much everybody has seen or heard synopsized, at least a little.

To head off whining at the pass: yes, the lettering here is rather small; that’s the nature of the format. If you’re having difficulty reading the typeface, double-click on the image so that it pops up in its own window. From there, you can enlarge it. Or you can download it to your hard drive.

But before anybody out there gets the bright idea to steal any of this and turn it in as a term paper, this is copyrighted material. So you wouldn’t just be cheating; you’d be breaking the law.

So there. I didn’t go to all of this trouble so some con artist could avoid reading a classic. (Hey, I said that writing synopses was easy for a pro, not that it was even remotely enjoyable.)

Here goes, then. Welcome to the 5-page version:

Hamlet 5 page 1

Hamlet 5 page 2

Hamlet 5 page 3

Hamlet 5 page 4

Hamlet 5 page 5

Okay, pop quiz: I’ve deliberately made a really, really common mistake here, to show you all just how easy it is not to notice. Anyone catch it?

If you immediately raised your hand and shouted, “You misspelled Yorick’s name!” give yourself a gold star. You wouldn’t BELIEVE how often writers misspell the names of their own characters in synopses.

And what’s the cure for that, everyone? Sing out loudly, please: read your synopsis IN HARD COPY, IN ITS ENTIRETY, and OUT LOUD.

The 5-page version has been, as I mentioned, the industry standard for many years. However, one is occasionally asked (by guidelines, by contest rules) to produce something shorter.

As I believe I have mentioned about 1700 times on the blog at this point, READ THE GUIDELINES BEFORE YOU SUBMIT. If the requester doesn’t specify, then the length is up to you.

Just keep it under 5 pages. Longer than that, and you’ll just look as though you don’t have any idea how long it should be. If you go less than 5, fill the pages in their entirety (or close to it), so the length will seem intentional.

Tell the entire story in a 3- or 4-page synopsis. If you already have a 5-page version handy, you can often get there by simply lightening the level of detail:

Hamlet 3 page 1

Hamlet 3 page 2

Hamlet 3 page 3

For a 1- or 2-page synopsis, the brief is different — if you don’t know how, go back and re-read the earlier posts in this series. Don’t even try to cut down a 5-page synopsis into a 1-page; it will only irritate you to the hair-yanking stage.

Instead, start fresh:

1-page Hamlet

As you may see, I actually have covered the entire plot here, if a bit lightly. I’ve introduced the major characters and conflict — and no more. I didn’t waste a paragraph describing the castle; I didn’t feel compelled to show what the characters looked like; I avoided clichés about motivation. Yet I’ve demonstrated that this story is interesting and holds together.

In other words, I did my job, which was to write a 1-page overview of the plot.

If you’re still having trouble either seeing the difference between these three levels of detail and/or are having trouble translating from theory into practice, don’t start out trying to synopsize your own book. Pick a story you know very well and try writing these three versions of it.

If you’re not close to the story, it’s often easier to catch the essence. Repeat as often as necessary until you get the hang of it, then go back to your own opus.

Hey, it’s a learned skill. What makes you think you’ll be good at it without some practice?

Food for thought, anyway. Keep up the good work!

Posted on - 5 Comments on How to write a really good synopsis, part XII: originality, plausibility, and burning all of those candles at both ends

How to write a really good synopsis, part XII: originality, plausibility, and burning all of those candles at both ends

candles at Lourdes

Brace yourselves, campers: today is going to be a long one. Think of it as a candle that’s going to stay lit for a while.

I’m not going to be waxing lengthy today merely because I’m returning my list of questions to put to your synopsis before you send it on its merry way, although that’s part of the reason. Once a year, I like to bring readers a sort of hit parade of the most commonly-made mistakes. Normally, I draw it out a bit more, arranging the problems by topic and devoting different days to different species.

But I’ve got to be honest: tomorrow is my birthday, and I’m not planning on spending it blogging. (Yes, I know that I have in previous years; my personal new year’s resolution is to try to reduce my 16-hour work day to something closer to 12. Since it’s hard to pry me away from the computer mid-scene, my first step toward chiseling away at my average hours is to take days off a bit more frequently.)

So let’s get right to business, shall we?

For those of you joining us mid-series, this checklist is intended less to help any aspiring writer who might happen to stumble upon it to create a jim-dandy synopsis from scratch, but to improve an already-existing draft. That, and to encourage you to regard synopsis-writing as an opportunity to encapsulate your writerly brilliance in capsule form, rather than treating it as a tedious bit of marketing trivia, yet another annoying hoop for the aspiring writer to jump through on the way to landing an agent.

Okay, so it’s still probably going to be tedious and annoying to produce. But addressing these questions will help it show off your talent more effectively. (Hint: you’re going to want to have a hard copy of your synopsis and a few highlighter pens in front of you. Go ahead and print it out; I’ll wait.)

All ready? Excellent. Before I suggest anything new, however, let’s take a gander at the points we’ve hit so far:

(1) Does my synopsis present actual scenes from the book in glowing detail, or does it merely summarize the plot?

(2) If the reader had no information about my book other than the synopsis, would the story or argument make sense? Or is more specific information necessary to render the synopsis able to stand alone?

(3) Does the synopsis make the book sound like a good story? Does it hang together? Does this presentation make me eager to read it?

(4) Does the synopsis tell the plot of the book AS a story, building suspense and then relieving it? Do the events appear to follow logically upon one another? Is it clear where the climax falls? Or does it merely list all of the events in the book in the order they appear?

(5) Have I mentioned too many characters in the synopsis? Does each that I mention come across as individually memorable, or are some mentioned so quickly that they might start to blur together in the reader’s mind?

Is everyone happy with those? Or, if not precisely happy, because revising a synopsis can be a heck of a lot of work, at least conversant with why I might have suggested such darned fool things?

I’m electing to take all of that silence out there in the ether as a resounding, “By jingo, yes!” from each and every one of you. (If by some strange fluke that’s not your personal reaction, by all means, chime in with a question in the comments.) Let’s move on.

(6) In a novel synopsis, is it clear who the protagonist is?

That question made some of you giggle, didn’t it? Actually, fiction synopses that imply the book is about every character, rather than following the growth of a single one. For a multiple-protagonist or multiple point of view novel, this kind of ambiguity is a bit hard to avoid, but for the vast majority of novels that focus on a particular individual, or at most two, it’s unnecessarily confusing to Millicent the agency screener if the synopsis doesn’t specify who the protagonist is.

And no, in answer to what some of my more literal-minded readers just thought very loudly indeed, you should NOT clarify this point by the inclusion of such English class-type sentences as The protagonist is Martha, and the antagonist is George, any more than you should come right out and say, the theme of this book is… Industry types tend to react to this type of academic-speak as unprofessional in a query, synopsis, or book proposal.

Why? Veteran synopsis-writers, take out your hymnals and sing along: because a good novel synopsis doesn’t talk ABOUT the book in the manner of an English department essay, but rather tells the story directly. Ideally, through the use of vivid imagery, interesting details, and presentation of a selected few important scenes.

I sense the writers who love to work with multiple protagonists squirming in their chairs. “But Anne,” these experimental souls cry, “my novel has five different protagonists! I certainly don’t want to puzzle Millicent, but it would be flatly misleading to pretend that my plot followed only one character. What should I do, just pick a couple randomly and let the rest be a surprise?”

Excellent question, lovers of many protagonists. Essentially, my suggestion for handling this particular dilemma in a synopsis would be the same as my advice for handling it in a pitch: tell the story of the book, not of a particular character.

And before anybody point it out: yes, I’m aware that this approach might cause a conscientious writer to run afoul of Point #6 for a paragraph or two, but honestly, the multiple-protagonist format doesn’t leave the humble synopsizer a whole lot of strategic wiggle room. Concentrate on making it sound like a terrific story.

And, above all, be certain that your synopsis doesn’t violate Point #7. Oh, hadn’t I brought up #7 yet?

(7) Does my protagonist/do my protagonists come across as an interesting, unusual person(s) involved in an interesting, unusual situation?

Again, this question may make some of you chortle, but you’d be surprised at how often novel synopses stress the averageness of their protagonists, the everydayness of their dilemmas, and seem to taunt Millicent with a lack of clear motivation or major plot twists. “How on earth,” she is wont to exclaim, “is this super-ordinary character/this very common situation going to maintain my interest for 350 pages, when s/he/it is already starting to bore me a little in this 5-page…zzzz.”

Trust me, you don’t want Millicent to have to take an extra a sip or two from one of her favorite too-hot lattes to make it through your synopsis. Contrary to popular opinion amongst enthusiasts of slice-of-life literature, if a story sounds mundane on the synopsis page, particularly at the query packet stage, most Millicents are not going to be eager to read the book. Everyman may be a popular protagonist, but super-ordinariness has been the death knell for many a novel synopsis.

Which I suspect may come as something of a surprise to many of you. Many aspiring writers deliberately go out of their respective ways in order to present their protagonists as completely ordinary, normal people leading lives so aggressively mainstream that George Gallop is inclined to sit up in his grave at the very mention of them and shout, “At last! People so average that we don’t need to perform broad-based polling anymore! We’ll just ask these folks!”

Or, to put it in a less melodramatic manner, these writers are fond of slice-of-life writing.

The problem is, book-length slice-of-life writing is usually pretty hard to sell — and nearly impossible to synopsize excitingly. Even the most character-driven of literary fiction needs to have a plot of some sort and a protagonist engaging enough (or appalling enough) to render the reader willing to follow him/her through the relevant high jinks, right?

Stop wailing, please, literary fiction writers: yours is a highly specialized market, and you shouldn’t be sending out synopses to agents who don’t represent your kind of book, anyway.

“Okay, Anne,” some of you literary fiction writers say, bravely wiping your eyes, “I realize that I’ve chosen to write in a book category that represents only about 3-4% of the fiction market; I know that I’m going to have to target my queries very carefully. But I have a wonderful slice-of-life novel here about Everyman and Everywoman’s universal struggles to deal with the everyday. How should I go about synopsizing it?”

In a way that may well strike you as running counter to your goal in writing such a book: by emphasizing what is different, fresh, and unusual about your protagonist and his/her dilemmas.

Before any of you get huffy at the prospect of soft-selling your aim of holding, as ’twere, the mirror up to nature, listen: in the current market, no agent, no matter how talented, is going to be able to sell a novel to an editor by saying, “Oh, this book could be about anybody”; no matter how beautiful the writing may be, the agent of your dreams is eventually going to have to tell an editor what your book is about.

In industry-speak, ordinary is more or less synonymous with dull. Sorry to have to be the one to break that to you, but it’s true. I’m guessing, though, that your protagonist actually isn’t dull.

So why isn’t s/he, precisely? How is s/he different from every other potential protagonist out there? What quirks render her or him fascinating on the page? What about her/his situation is unique?

Getting the picture? The synopsis needs to demonstrate not only that you can write, but that your book concept is fresh.

Actually, the questions above are dandy ones to ask about any fictional protagonist, not just those who grace the pages of literary fiction. What makes this character interesting and different from the protagonist of any other novel currently on the market — and how can you make those traits apparent on the synopsis page?

But what about a nonfiction story? Glad you asked.

(8) In a memoir synopsis, is it clear who the protagonist is? Does s/he come across as an interesting, unusual person involved in an interesting, unusual situation?

Sounds eerily familiar, doesn’t it?

And you would have thought that the identity of a memoir’s protagonist would be awfully hard to hide for long, wouldn’t you? If you walked a mile in Millicent’s shoes (sipping her latte, no doubt), or cozied up to her aunt Mehitabel the contest judge, you would know otherwise. To your sorrow, probably.

Just make it clear who the narrator is, okay?

Actually, memoir synopses scuttle themselves even more frequently by running afoul of that second criterion — the one about being an interesting character embroiled in an interesting situation — for the very simple reason that memoirists are prone to regard their stories as self-evidently interesting just because the events in them really happened.

As any memoir-representing agent could tell you, that’s not always the case. In fact, s/he is very likely to tell you that s/he sees very dull-sounding memoir synopses all the time.

So the synopsis-writing memoirist has an additional goal: not only to present her life story as important and intriguing, but also to render it pellucidly clear precisely how her life has differed from other people’s. A memoir synopsis that doesn’t convey this information within the first paragraph or so — ideally, by showing, rather than telling — tends not to maintain Millicent’s interest thereafter.

If you find it hard to figure out what to emphasize, try thinking of yourself as a fictional character. Why would a novel-reader want to follow you throughout a 500-page plotline?

While we’re on the subject, another good way to determine what might make dear self interesting to others…

(9) In either a novel or a memoir synopsis, is it clear what the protagonist wants and what obstacles are standing in the way of her getting it? Is it apparent what is at stake for the protagonist if she attains this goal — and if she doesn’t?

Or, to twist these questions in a slightly different direction, does the synopsis present the book’s central conflict well?

If ordinariness tends to raise Millicent’s uncannily sensitive am-I-about-to-be-bored? sensors, the prospect of conflict usually makes her ooh-this-is-interesting antennae twirl around in circles — but nothing flattens a reader’s perception of conflict like the impression that the outcome doesn’t matter very much to the characters.

Admittedly, not every good novel features life-or-death stakes. Nevertheless, your story is going to be more memorable to someone who reads synopses for a living if the conflict appears to be vitally important to the protagonist.

Trust me on this one. In Millicent’s mind, conflict = interesting. She probably works for an agent who goes around spouting the old industry truism, a good manuscript has conflict on every single page.

Yes, yes, I know: that’s debatable. But if Millicent rejects your query packet or submission at the synopsis-reading stage, that’s a debate you’re never going to get to have with the agent of your dreams.

(10) In a nonfiction synopsis that isn’t for a memoir, is it clear what the book is about? Does the subject matter come across as interesting, and does the synopsis convey why this topic might be important enough to the reader to make him/her long to read an entire book about it?

Again, this is a stakes issue: remember, however passionately you may feel about your chosen topic, Millicent, her cousin Maury the editorial assistant, and her Aunt Mehitabel will probably not already be conversant with it. It’s your job as the writer to get them jazzed about learning more.

Yes, even at the synopsis stage.

One of the more reliable methods of achieving this laudable goal is not only to present your subject matter as fascinating, but also to demonstrate precisely why your readers will find it so. In other words, why does your subject matter, well, matter?

Which leads me to…

(11) Does my synopsis make the book sound just like other books currently on the market, or does it come across as original?

When agents specialize in a particular kind of book (and virtually all of them do limit themselves to just a few types), you would obviously expect that they would receive submissions within their areas of specialty, right? So it’s reasonable to expect that an agency screener at an agency that represents a lot of mysteries would not be reading synopses of SF books, NF books, romances, and westerns, mixed in with only a few mysteries. Instead, that screener is probably reading 800 mystery synopses per week.

Translation: Millicent sees a whole lot of plot repetition in any given pay period.

This may seem self-evident, but it has practical ramifications that many aspiring writers do not pause to consider before blithely sending off their query or submission packets. That screener is inundated with plots in the genre…and your synopsis is the 658th she’s read that week…so what is likely to happen if your synopsis makes your book sound too much like the others?

Most likely, the application of Millicent’s favorite word: next!

“Wait just a cotton-picking second!” I hear those of who have attended conferences before protesting. “I’ve heard agents and editors jabbering endlessly about how much they want to find books that are like this or that bestseller. They say they WANT books that are like others! So wouldn’t an original book stand LESS of a chance with these people?”

Yes, you are quite right, anonymous questioners: any number of agents and editors will tell you that they want writers to replicate what is on the bestseller lists right now. Actually, though, this isn’t typically what they mean in practical terms.

Since it would be completely impossible for a book acquired today to hit the shelves tomorrow, and extremely rare for it to come out in under a year — and that’s a year after an editor buys it, not a year from when an agent picks is up — what is selling right now is not what agents are seeking, precisely.

They are looking for what will be selling well, say, a couple of years hence. Which, common sense tells us, no one without highly-specialized psychic abilities can possibly predict with absolute accuracy.

So when agents and editors tell writers at a conference that they are looking for books that resemble the current bestseller list, they really mean that they want you to have anticipated two years ago what would be selling well now, have tracked them down then, and convinced them (somehow) that your book was representative of a trend to come, and thus had your book on the market right now, making them money hand over fist.

I’ll leave you to figure out by yourselves the statistical probability of that scenario’s ever happening in our collective lifetimes. Just make your book sound original, okay?

Some of you are pouting at that last bit, aren’t you? “But Anne,” some of you inveterate bestseller-readers point out, “I’ve done my homework; I’ve gone to conferences. The same authors sell well year after year, so I’ve written a manuscript that’s more or less in the style of (fill in bestseller here), except mine is far, far better. Why wouldn’t that excite any market-minded agent?”

Your question made me smile, oh pouters: there was a good joke on the subject making the rounds of agents a couple of years back.

A writer of literary fiction reads THE DA VINCI CODE, doesn’t like it, and calls his agent in a huff. “It’s not very well written,” he complains. “Why, I could write a book that bad in a week.”

“Could you really?” The agent starts to pant with enthusiasm. “How soon could you get the manuscript to me?”

Given how fast publishing fads fade, I will make a prediction: the same agent who was yammering at conference crowds last month about producing book X will be equally insistent next months that writers should write nothing but book Y. You simply cannot keep up with people who are purely reactive.

Frankly, I don’t think it’s worth your time or energy to get mixed up in someone else’s success fantasy. The fact is, carbon copies of successful books tend not to have legs; the reading public has a great eye for originality.

What DOES sell quite well, and is a kind of description quite meaningful to agents, is the premise or elements of a popular work with original twists added. So at this point in literary history, you’re better off trying to pitch LITTLE WOMEN MEETS GODZILLA than LITTLE WOMEN itself, really.

Don’t believe me? Have you checked out the sales figures on PRIDE & PREJUDICE & ZOMBIES?

The fact is, a too-close imitation of a bestseller is always going to strike Millicent as rather derivative of the bestseller — and doubly so if the bestseller in question happens to be a classic. Which is why, I suspect, that much-vaunted recent experiment where someone cold-submitted (i.e., without querying first, and without going through an agency) a slightly modified version of PRIDE AND PREJUDICE to an array of major publishers, only to have it summarily rejected by all.

At the time of the experiment, there was much tut-tutting discussion of how this outcome was evidence that editors wouldn’t know great literature if it bit them, but my first thought was, how little would you have to know about the publishing industry to think that an unsolicited, unagented novel would NOT be rejected unread by the big publishers? Mightn’t this have actually been a test not of how literature fares, but what happens to submitters who do not follow the rules?

My second thought, though, was this: at this point in publishing history, wouldn’t even an excellent rehashing of PRIDE AND PREJUDICE seem old hat? How could the submitter possibly have presented it in a manner that seemed fresh?

After all, it’s been done, and done brilliantly — and re-done in many forms, up to and including PRIDE & PREJUDICE & ZOMBIES and BRIDGET JONES’ DIARY. I can easily imagine pretty much any English-speaking editor’s taking one look, roll her eyes, and say, “Oh, God, here’s somebody ripping off Jane Austen again.”

My point, in case you were starting to wonder, is that agents and editors tend to be pretty well-read people: a plot or argument needs to be pretty original in order to strike them as fresh. The synopsis is the ideal place to demonstrate how your book differs from the rest.

And what’s the easiest, most direct way of doing that, for either fiction or nonfiction? By including surprising and unique details, told in creative language.

Even if your tale is a twist on a well-known classic (which can certainly work: THE COLOR PURPLE is a great retelling of the Ugly Duckling, right?), you are usually better off emphasizing in the synopsis how your book deviates from the classic than showing the similarities. Here again, vivid details are your friends.

One big caveat, however: please bear in mind that Millicent (like Maury and Mehitabel) tends to make a strong distinction between original and weird, as well as between plausible and implausible. Which brings me to…

(12) If I’m marketing fiction, does my synopsis make the story I’m telling seem plausible?

I could sense some of the novelists out there rolling their eyes before I even finished typing that one. “Um, Anne?” a few of you scoffed. “What part of FICTION don’t you understand? By definition, fiction writers make things up.”

Quite true, oh scoffers, but for even the most outrageously fantastic storyline to hang together, it must be plausible — at least in the sense that the characters would actually do and say the things they do and say on the page. If the internal logic of the premise doesn’t seem to be applied consistently in the synopsis (or in the manuscript, for that matter), Millicent is likely to pass.

Yes, even if the synopsis in question happens to be for a novel where obeying the law of gravity is merely optional and every other character has a couple of extra arms, toes, or senses. If a plot doesn’t seem to be following its own rules, it’s hard for the reader to remain involved in the story.

Why? Well, when a reader is swept up in a drama (or a comedy, for that matter), she engages in behavior that Aristotle liked to call the willing suspension of disbelief. Basically, she enters into a tacit understanding with the author: the rules that govern the world of the book, no matter how wacky or impractical they may be for the reader’s world, are precisely what the narrative says they are. Most of the time, as long as the narrative abides by them, the reader will be willing to go along for the ride.

Note that as long as clause. If a narrative violates its own rules, the agreement is violated: in thinking, “Wait, that doesn’t make sense,” the reader is knocked out of the story.

(Ditto, incidentally, when a first-person or tight third-person narrative suddenly switches, however momentarily, from the protagonist’s perspective to something that the protagonist could not possibly perceive. That’s usually an automatic-rejection offense for Millicent. But perspective-surfing is a subject for another blog post when I finally polish off this run of series on practicalities and get back to craft issues.)

Millicents are notoriously sensitive to being pulled out of a story by a plausibility problem. So are their bosses, the agents who employ them to reject as high a percentage of submissions as possible, and the editors to whom those bosses sell books.

I just felt some of you go pale. “How sensitive?” those of you who have submitted recently enough that you haven’t yet heard back squeak in unison. “Is it one of those automatic-rejection reasons you mentioned up there in the parentheses when you thought nobody was looking? I’d really have to do it a lot to annoy her, right?”

Got the smelling salts handy? In a manuscript submission, a single instance is often an automatic rejection offense.

Yes, even in a synopsis.

Why? Well, any gaffe that breaks the reader’s suspension of disbelief is, ultimately, a storytelling problem. Thus, Millicent may be excused for thinking as soon as she casts her hyper-critical eye over one, “Oh, this writer isn’t a very consistent storyteller.”

Okay, so this may be an unfairly broad conclusion to draw from a line or two in a synopsis — especially when, as we’ve discussed earlier in this series, many, many talented aspiring writers simply throw together their synopses at the last possible minute prior to sealing the submission or contest entry envelope. But lest we forget, Millicents are in the BUSINESS of making snap judgments; they couldn’t get through the hundreds of queries and submissions they see every week otherwise.

Aren’t you glad you had those smelling salts handy?

If you’re not absolutely certain that your synopsis is internally consistent enough to pass the plausibility test, have someone else (NOT someone who has read the manuscript, ideally) read it and tell the story back to you. Better yet, have someone else read it, tell the story to a third party, and have the third party try to reproduce it for you AND a fourth person.

Why such a mob? You may not catch the “Hey, wait a minute!” moments, but chances are that #4, at least, will. Listen carefully to any follow-up questions your experimental victims may have; address them in the synopsis, so that Millicent will not be moved to ask them of the ambient air at the screening stage.

Pay particular attention to any spot in the synopsis that provokes an unexpected giggle. Few narrative gaffes provoke bad laughter — the giggles that spring from readers or audience at a spot where the writer did not intend for them to laugh — as readily as deviations from the internal logic of a story.

This isn’t a bad fix-it strategy for nonfiction, either, especially for memoir. Which brings me to…

(13) If my book is nonfiction, does it come across as both plausible and as though I’m a credible source?

Too often, NF writers in general and memoirists in particular assume that just because they are recounting true events, their narratives will be inherently plausible. Unfortunately, it’s just not true.

Just as a novel’s plausibility depends upon the narrative’s consistently following its story’s internal logic, a nonfiction account or argument needs to hang together, with no missing steps. In a manuscript, plausibility problems tend to arise from incomplete set-ups and telling stories out of chronological order.

Where nonfiction synopses usually fall down on the job is by providing insufficient background — prompting questions like, “Why did this happen?” Again, you will be much, much better off if you can solicit such questions from someone other than Millicent, so you may address them before she reads your synopsis.

I think I’m going to leave you with that lovely conceptual cliffhanger and sign off for a couple of days. Those birthday candles aren’t going to blow themselves out. Many happy returns of tomorrow for all of us, and keep up the good work!

Posted on - No Comments on How to write a really good query letter, part X: making the book sound like a real page-turner

How to write a really good query letter, part X: making the book sound like a real page-turner

Did everyone have a delightful Labor Day weekend — or, even better, one filled with productive writing and/or querying time?

I hope you’ve been whipping those manuscripts into shape for submission, because this week, I’m going to be wrapping up my ongoing series on writing a compelling query letter. In fact, I anticipate polishing off the infamous checklist today. I’m going to be tackling a few readers’ questions on the subject later in the week, so now would be a great time to leave a comment with any lingering concerns on the subject that might be troubling your mind in the dead of night.

Hey, it happens. Writers have magnificently creative minds, gifted at creating angst.

The last batch of questions focus upon conveying that your book is INTERESTING, in addition to being marketable. Contrary to what most aspiring writers seem to think, that’s not necessarily self-evident in a plot description for an interesting book, or even an exciting one.

You’d be surprised at how many query letters for genuinely interesting books fail to make them sound so. It’s as though half the aspiring writers out there believe that the mere fact of having completed the manuscript is in itself a merit badge of fascination.

Just not true, I’m afraid. Truth be known, an astonishingly high percentage of the query letters that fall onto agents’ desks make the books sound dull as the proverbial dishwater.

Which, I hasten to add, isn’t necessarily a reflection upon the books being queried at all. It is, however, a damning indictment of the effectiveness of the query letter.

Some of you are already annoyed, aren’t you? “But Anne,” a few purists protest, “I’m a NOVELIST/MEMOIRIST/NARRATIVE NONFICTION WRITER, not an ad copywriter. If everything I had to say could be summarized in a single-page letter, I wouldn’t have much material for a 400-page book, now would I? Surely Millicent the agency screener must be aware of that — and if she isn’t, why doesn’t she have the intellectual curiosity/open-mindedness/common decency to take a gander at my manuscript before deciding that it and I are dull, rather than leaping instantly at that conclusion?”

The short answer: time.

The long answer: our Millie has a heck of a lot of queries to plow through on any given day. Since her boss agent could not possibly read every manuscript queried, it’s her job to weed out the ones that don’t seem like good fits, are not well written, are not likely to do well in the current market — and yes, the dull ones.

Darned right, that requires a snap judgment, and certainly a subjective one. A Millicent who bores easily tends to be very, very good at her job — which, lest we forget, primarily involves rejecting aspiring writers.

Still seem unfair? Think about that massive pile of queries on her desk for a moment: the authors of every single one of those find their own books fascinating, too, but that’s not enough to intrigue our favorite agency screener. To be the one query out of a hundred for which she will request pages (a more generous proportion of acceptance to rejection than most, incidentally), the letter is going to have to make HER believe that the book is fascinating.

Which is a pretty tall order — and virtually impossible when a writer forgets that the query letter is a writing sample, just as much as the manuscript is.

Long-time readers of this blog, please open your hymnals and sing along: realistically, every English sentence a writer looking to sell a book places under an agent or editor’s nose is a writing sample: the query, the synopsis, the bio, the book proposal. Every paragraph is yet another opportunity to show these people that you can write.

And that your book — and you — are interesting enough for them to want to be embroiled with for the next couple of years.

Again, this is where adhering to a pre-set formula for query letter perfection can really harm a book’s chances. By definition, cooking-mix prototypes are generic; you really don’t want to add your title to one of the many samples out there and stir.

It’s conducive to boredom, amongst other drawbacks. Instead, you will want to use every ounce of writing skill to make that agency screener forget that you are hitting the basic points that a solid, professional query letter hits.

Yes, cramming all of that info into a page is an annoying exercise — your job is to make it look easy. Not entirely coincidentally, the next couple of items on the query checklist speak to these very issues. But first, let’s recap what we’ve covered so far, shall we?

(1) Is my query letter longer than a single page in standard correspondence format?

(2) If my query letter just refuses to be shorter, am I trying to do too much here?

(3) If my query letter is too long, am I spending too many lines of text describing the plot?

(4) Is my query letter polite?

(5) Is it clear from the first paragraph on what precisely I am asking the agent to represent?

(6) Does my letter sound as though I am excited about this book, or as if I have little confidence in the work? Or does it read as though I’m apologizing for querying at all?

(7) Does my book come across as genuinely marketable, or does the letter read as though I’m boasting?

(8) Have I addressed this letter to a specific person, rather than an entire agency or any agent currently walking the face of the earth? Does it read like a form letter?

(9) Do I make it clear in the first paragraph of the letter SPECIFICALLY why I am writing to THIS particular agent — or does it read as though I could be addressing any agent in North America?

(10) If I met this agent or editor at a conference, or am querying because I heard him/her speak at one, or picked him/her because s/he represents a particular author, do I make that obvious immediately?

(11) Am I sending this query in the form that the recipient prefers to receive it? If I intend to send it via e-mail, have I double-checked that the agency accepts e-mailed queries?

(12) Am I absolutely positive that I have spelled the agent’s name correctly, as well as the agency’s? Am I positive that the letter I have addressed to Dear Mr. Smith shouldn’t actually read Dear Ms. Smith? Heck, am I even sure that I’m placing the right letter in the right envelope?

(13) Is the first paragraph of my query compelling? Does it get to the point immediately? If I were an agency screener, would I keep reading into the next paragraph?

(14) Is my brief summary of the book short, clear, and exciting? Have I actually said what the book is ABOUT?

(15) Does my description use unusual details and surprising juxtapositions to make my story come across as unique or my argument as original? Or is the descriptive paragraph a collection of generalities that might apply to many different books within my chosen category?

(16) If I am querying anything but a memoir, is my summary paragraph in the present tense?

(17) Is the tone and language in my summary paragraph representative of the tone and language of the manuscript?

(18) Am I telling a compelling story in my summary paragraph, or does it read as though I’ve written a book report about my own manuscript?

(19) Does my summary paragraph emphasize the SPECIFIC points that will make the book appeal to my target audience?

(20) Does my summary paragraph read like a back jacket blurb, full of marketing-talk and generalization, or like a great elevator speech, grounded in details that will appeal to my ideal reader?

(21) If my summary paragraph were the only thing a habitual reader in my book category knew about my manuscript, would s/he think, Oh, that sounds like a great read? Or would s/he think, I can’t tell what this book would be like, because this summary could apply to a lot of different kinds of books?

(22) Wait — have I given any indication in the letter who my target audience IS?

(23) If I intend to submit this query to agents based in the United States, have I used ONLY US-spellings throughout my query packet? Or UK spellings, if I am sending it there or to Canada?

(24) Have I mentioned the book category within the first paragraph of my letter?

(25) When I mentioned the book category, did I use one of the established categories already in use by the publishing industry, or did I make up one of my own?

(26) Have I listed my credentials well in my platform paragraph? Do I come across as a competent, professional writer, regardless of my educational level or awards won?

(27) If I am querying nonfiction, have I made my platform absolutely plain? Would even a reader in a hurry understand why I am uniquely qualified to write this book, if not actually the best-qualified person in the known universe to do it?

(28) Have I made any of the standard mistakes, the ones about which agents often complain?

Anyone being kept up at night by any of those, or experiencing any difficulties in putting one or more into practice? If so, please speak up — my goal here is to be helpful.

While you’re framing your questions, let’s get back to the imperative to be interesting.

(29) Is my query letter 100% free of clichés?
In a manuscript, the desirability of steering clear of the hackneyed and well-worn is self-evident — or should be — the goal here, after all, is to convince an agent or editor that the manuscript is original; by definition, clichés have been done before.

Yet clichés turn up with surprising frequency in query letters, synopses, and even author bios.

There are some pretty good reasons for that, actually: generalities are the next-door neighbors of clichés, and anybody who has ever had any contact with marketing copy, particularly for movies, might easily fall into the mistaken belief that using the usual shorthand (boy meets girl, doctor who can’t heal himself, protagonist in high-risk job who cannot commit, etc.) is just the way that creative people talk about their projects amongst themselves.

It isn’t. So don’t. Use the space instead to make her exclaim, “Wow, I’ve never seen that before.”

How? Remember what I was saying earlier in this series about wowing Millicent with amazing details? That’s the best cure for the common cliché.

The other way that clichés often creep into queries and synopses is when writers invoke stereotypes, either as shorthand (that descriptive paragraph can’t be very long, after all) or in an attempt to put a spin on a hackneyed concept.

News flash: the first almost never works, especially for fiction.

If you’re wondering why, please see my earlier comment about how the industry wants to see YOUR ideas, not the common wisdom.

The second is just hard to pull off in a short piece of writing, for much the same reason that experimental spellings, innovative sentence structures, and imaginative punctuation tend not to lend magic to a writing sample. (Unfortunately for writers of cutting-edge literary fiction.) To a professional eye seeing any given writer’s work for the first time, it’s pretty hard to tell what is a deliberate play upon language and what is simply evidence that the submitter did not pay very close attention in English class.

Similarly, on a quick read of a short sample, it can be pretty hard to tell the difference between a reference to a tired old concept like:

she’s a ditsy cheerleader who dominates her school, but learns the true meaning of caring through participation in competitive sport

and a subtle subversive twist on a well-worn concept:

she’s a ditsy cheerleader, but in reality, she’s young-looking nuclear physicist acting a role so she can infiltrate the local high school to ferret out the science teacher bent upon world domination.

I don’t mean to shock anyone, but it’s just a fact that skimmers will often read only the beginnings of sentences. And since both descriptions begin with she’s a ditsy cheerleader…

Get the picture?

Save the subtle social criticism for the manuscript; in your query letter and synopsis, stick to specifics, and avoid stereotypes like the proverbial plague. Cut anything that has even the remotest chance of being mistaken for a cliché.

(30) Is my query letter free of catchphrases?
Sometimes, writers will include hackneyed phrases in an effort to be hip — notoriously common in older writers’ queries for books aimed at the YA or twentysomething market, incidentally. However, there can be a fine line between a hip riff on the zeitgeist and a cliché, and few human creations age faster than last year’s catchphrase.

And nothing signals an older writer faster to Millicent than a teenage character who rolls her eyes, pouts, habitually slams doors, and/or quotes the latest catchphrase every 42 seconds at the dinner table. Certainly if he does it in the summary paragraph of a query letter.

Yes, some teenagers have been known to do all of these things in real life; Millicent’s seen it, too. Telling her again is just going to bore her.

When in doubt, leave it out, as my alcoholic high school expository writing teacher used to hiccup into my cringing ear.

Why? Well, many people in the publishing industry have a hatred of clichés that sometimes borders on the pathological. “I want to see THIS writer’s words,” some have been known to pout, “not somebody else’s.”

Don’t tempt these people — they already have itchy rejection-trigger fingers.

(30) Is my query letter free of jargon?
Not all boredom springs from predictability,: sometimes, it’s born of confusion. A common source of the latter: the over-use of technical terms in a query letter.

Predictably, jargon pops up all the time in nonfiction queries and proposals, especially for manuscripts on technical subjects: how better to impress Millicent with one’s expertise, the expert thinks, than by rattling off a bunch of terms a layperson couldn’t possibly understand?

I can think of a better way: by presenting one’s credentials professionally — and by explaining complex concepts in terms that even someone totally unfamiliar with the subject matter will understand.

Remember, even if Millicent works for an agent who happens to specialize in your type of nonfiction book, she’s almost certainly not a specialist in your area. Nor is her boss — or, in all probability, the editor. For marketing purposes, it’s safest to assume that they were all English majors, and choose your words accordingly.

Novelists also tend to use jargon quite a bit in their queries, especially if their protagonists are doctors, lawyers, physicists like our cheerleader friend, or members of another legitimately jargon-ridden profession. These writers believe, not entirely without cause, that incorporating jargon will not only make these characters sound credible (“But they really sound that way!”), but will make the writers themselves sound as though they know what they’re talking about.

Laudable goals, both — but if Millicent can’t understand what either is saying, this strategy is not going to work. (The same holds true with contest judges, by the way.)

Remember, one of the things any successful query needs to demonstrate is that the sender can write; since jargon is by definition shorthand, it tends to be a substitute for evocative descriptions.

Wow Millicent with your vivid descriptions — in layman’s terms. Speaking of writing talent…

(31) Does the sentence structure vary enough to show off my writing talent?
Writers tend not to think about sentence structure much in this context: your garden-variety query letter is stuffed to the brim with simple declarative sentences (or with four-line beauties with two semicolons in them). As in,

I have written a book called Straightforward Metaphors. I hope you will be interested in representing it. It is about two sailors who go to sea. They get wet.

Sorry, writer-who-loves-simplicity, but THE OLD MAN AND THE SEA has already been done. There’s a reason that book is taught to 15-year-olds: the sentence structure is definitely YA. Today, using YA language is not the best way to pitch adult fiction.

Too-simple sentence structures are not the only reason Millicent might draw unflattering conclusions about a writer’s skill level from a query letter — far more common reason is poor grammar and spelling. However, even subtle structural repetition can set off some red flags, as in this example.

I have written a novel, Straightforward Metaphors, and I hope you will be interested in representing it. Two sailors put to sea, and they find their clothing all wet in record time. They toss their uniforms into the ocean, and their captain sees them dancing about the deck in their very non-regulation underwear. Hilarity ensues, and a court-martial has never been funnier.

Did you catch the problem?

As I have argued about manuscripts, it’s tiring for a reader to scan the same sentence structures back-to-back, line after line. Mixing it up a little is a relatively painless way to make your writing seem more sophisticated and lively without altering meaning.

After all, that single-page letter is your big chance to wow Millicent with your writing acumen.

(32) Have I avoided the passive voice altogether in my query letter?
Avoiding the passive voice in every piece of writing you submit to an agency or a publishing house is an excellent idea because — not to put too fine a point on it — most professional readers have been trained to believe passive voice equals poor writing, inherently.

Yes, I was aware that you already knew that. I bring it up, though, because when a writer is in the throes of trying to sum up the appeal of a 400-page book in the space of a single paragraph (or a 3-5 page synopsis, even), it can be awfully tempting to trim some space by letting the sentence structure imply that actions happened entirely of their own accord.

So instead of Harold’s teacher went around the room, rapping the students who had received grades of B- or lower over their quivering knuckles with a ruler, many queries will opt for The students who had received grades of B- or lower got their knuckles rapped, or even after receiving a C, Harold found himself with rapped knuckles, as if ruler-wielding cherubim descended from the heavens and did the rapping without human intervention of any kind.

And the Millicents of this world roll their eyes, just like the teenage characters in so many novel submissions.

There’s another, subtler reason to avoid the passive voice in queries and synopses: on an almost subliminal level, the passive voice tends to imply that your protagonist is being acted-upon, rather than being the primary actor in an exciting drama. Which conveniently brings us to…

(33) Does my summary make my protagonist come across as the primary actor in an exciting drama?
As I have pointed out before, agents and editors see a LOT of novel submissions featuring passive protagonists, stories about characters who stand around, observing up a storm, being buffeted about by the plot.

We’ve all read stories like this, right? The lead watches the nasty clique rule the school, silently resenting their behavior until the magic day that the newly-transferred halfback notices her; the amateur detective goes to the prime suspect’s house and instead of asking probing questions, just waits to see what will happen. The shy couple is madly in love, but neither will make a move for 78 pages — until that hurricane forces them to share the same cramped basement.

I’ve ranted at length in earlier posts (see the PURGING PROTAGONIST PASSIVITY category, right) about why first novels with passive protagonists tend to be harder to sell than ones with strong actors. My point at the moment is that in the course of trying to summarize a complex premise, many queriers present their protagonists as mere pawns buffeted about by forces beyond their control, rather than interesting people in interesting situations.

Yes, it’s unfair to leap to conclusions about an entire book’s writing choices based upon only a paragraph’s worth of summary. But lest we forget, that exercising that particular bit of unfairness forms a crucial part of Millicent’s job description.

Don’t risk it.

(34) Is my query letter in correspondence format, with indented paragraphs?
For a paper query, it’s absolutely imperative that the paragraphs are indented. No exceptions. Business format is simply inappropriate for a query letter.

Yes, yes, I know: I brought this up in question #1, but enough queries get rejected every year on this basis alone that I couldn’t resist an end-of-list reminder.

(35) Does my query letter read as though I have a personality?
I like to save this question for last, since it so frequently seems to come as a surprise to writers who have done their homework, the ones who have studied guides and attended workshops on how to craft the perfect query letter.

“Personality?” they cry, incredulous and sometimes even offended at the very thought. “A query letter isn’t about personality; it’s about saying exactly what the agent wants to hear about my book.”

I beg to differ. A cookie-cutter query is like a man without a face: he may dress well, but you’re not going to be able to describe him five minutes after he walks out of the room.

The fact is, the various flavors of perfect query are pervasive enough that a relatively diligent agency screener will be familiar with them all inside of a week. In the midst of all of that repetition, a textbook-perfect letter can come across as, well, unimaginative.

In a situation where you are pitching your imagination and perceptiveness, is this the best impression you could possibly make?

Your query letter should sound like you at your very best: literate, polished, and unique. You need to sound professional, of course, but if you’re a funny person, the query should reflect that. If you are a writer whose prose tends to be quirky, the query should reflect that, too.

And, of course, if you spent your twenties and early thirties as an international spy and man of intrigue, that had better come across in your query. Because, you see, a query letter is not just a solicitation for an agent to pick up your book; it is an invitation to an individual to enter into a long-term relationship with you.

As I mentioned earlier in this series, I firmly believe that there is no 100% foolproof formula, my friends, whatever the guides tell you. But if you avoid the classic mistakes, your chances of coming across as an interesting, complex person who has written a book worth reading goes up a thousandfold.

Keep up the good work!

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Pitching 101, part XX: getting from ho-hum to “Interesting. I’ve never heard that before.”

ticker-tape-parade

After yesterday’s post on how to pull everything we’ve learned throughout this series into a formal 2-minute pitch, couldn’t you feel the excitement crackling in the air? The moment nearly brought a tear to the eye: the public rejoiced, the heavens opened, lions and lambs lay down together, and agents all over New York spontaneously flung their arms around the nearest aspiring writer, gurgling with joy.

What, you missed all that? Even the good folks cleaning up the ticker tape parade?

Okay, so maybe I’m exaggerating a trifle. And maybe those of you who aren’t planning to attend a conference and pitch anytime soon didn’t find it all that goosebump-inducing. “Let’s get on with it, Anne,” some nonambulant writers scoffed. “Let’s get back to the type of stuff that writers do at home in the solitude of their lonely studios: writing, rewriting, querying, rewriting some more…”

Patience, oh scoffers: as I MAY have mentioned once or twice in the course of this admittedly rather extensive series, learning to pitch is going to make you a better querier. And perhaps even a better writer, at least as far as marketing is concerned.

Did I just hear the scoffers snort derisively again? Okay, allow me to ask a clarifying question: hands up, every querying veteran out there who now wishes devoutly that s/he had known more about how the publishing industry thinks about books before querying for the first time.

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That’s quite a response. Keep ‘em up if you sent out more than five queries before you figured out what your book’s selling points were.

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Or, heaven forfend, your book category.

That last one is so common that I decided to spare you the artistic representation, so there would still be room on the page for today’s post. The very idea of querying without knowing makes me cringe: can you even guess which agents to query before you’ve come up with that?

See my point? Not only are many of the same skills required to construct a winning pitch and a successful query letter, but many of the actual building blocks are the same. So I hope those of you who are intending to send out anything remotely resembling a query anytime soon have been paying attention for the last few weeks.

And yes, of course I’m going to walk you through it; would I leave you to apply those lessons on your own?

Rest assured, it’s all part of my evil plan. By the end of Labor Day week, if you’re all very good and do your homework diligently, you should have a niftily revised query letter in hand.

Why are we aiming for the week after Labor Day, you ask? Long-time readers, chant it with me now: because a hefty hunk of the NYC-based publishing industry goes on vacation from the second week of August through Labor Day. And when they get back, guess what’s piled up high on their already-cluttered desks?

Uh-huh. Might as well hold off until they’ve had a chance to dig through those thousands of piled-up queries.

“But Anne,” I hear some reformed scoffers point out, “why shouldn’t I add my letter to the pile? Won’t they answer them in the order received?”

Well, more or less. However, Millicent the agency screener’s been known to be a mite grumpy until she has cleared enough desk space to set down her latte. Any guesses what the quickest way to clear a desk of queries is?

Wait until the second week of September.

Okay, back to the topic du jour. Last time, I went over the basic format of a 2-minute pitch, the kind a writer is expected to give within the context of a scheduled pitch meeting. Unlike the shorter elevator speech or hallway pitch (and if you remain unclear on those, please see the appropriate categories at right), the formal pitch is intended not merely to pique the hearer’s interest in the book, but to convey that the writer is one heck of a storyteller, whether the book is fiction or nonfiction.

In case that’s too subtle for anyone, I shall throw a brick through the nearest window and shout: no matter what kind of prose you write, your storytelling skills are part of what you are selling here.

How might a trembling author-to-be pull that off? Basically, by dolling up one’s elevator speech with simply fascinating details and fresh twists that will hold the hearer in thrall.

At least for two minutes.

Because this is a genuinely tall order, it is absolutely vital that you prepare for those two minutes in advance, either timing yourself at home or by buttonholing like-minded writers at the conference for mutual practice. Otherwise, as I mentioned n passing last time, it is very, very easy to start rambling once you are actually in your pitch meeting, and frankly, 10 minutes — a fairly standard length for such an appointment — doesn’t allow any time for rambling or free-association.

This can dangerous, and not just because you may run out of time before you finish your story.

Rambling, unfortunately, tends to lead the pitcher away from issues of marketing and into the kind of artistic-critical (“What do you think of multiple protagonists in general?”), literary-philosophical (“I wanted to experiment with a double identity in my romance novel, because I feel that Descartian dualism forms the underpinnings of the modern Western love relationship.”), and autobiographical points (“I spent 17 years writing this novel. Please love it, or I shall impale myself on the nearest sharp object.”) that he might bring up talking with another writer.

Remember, you are marketing a product here: talk of art and theory can come later, after you’ve signed a contract with these people. (A great rule of thumb, incidentally, even if you happen to feel an instant personal rapport with the person across the pitching table. However simpatico this person may be, a pitching situation is not primarily about making friends).

Don’t forget that that the formal pitch is, in fact, is an extended, spoken query letter, and it should contain, at minimum, the same information. And, like any good promotional speech, it needs to present the book as both unique and memorable.

Glad you asked. Time to whip out one of my famous lists of tips.

(1) Emphasize the most original parts of your story or argument
One great way to increase the probability of its seeming both is to include beautifully-phrased telling details from the book, something that the agent or editor is unlikely to hear from anybody else. What specifics can you use to describe your protagonist’s personality, the challenges he faces, the environment in which he functions, that render each different from any other book currently on the market?

See why I suggested earlier in this series that you might want to gain some familiarity with what is being published NOW in your book category? Unless you know what’s out there, how can you draw a vibrant comparison?

I sense a touch of annoyance out there, don’t I? “But Anne,” a disgruntled soul or two protests, “I understand that part of the point here is to present my book concept as FRESH, but I’m going to be talking about my book for two minutes, at best. Do I really want to waste my time on a compare-and-contrast when I could be showing (not telling) that my book is in fact unique?”

Well, I wasn’t precisely envisioning that you embark upon a master’s thesis on the literary merits of the current thriller market; what I had in mind was your becoming aware enough of the current offerings to know what about your project is going to seem MOST unique to someone who has been marinating in the present offerings for the last couple of years.

Regardless of HOW your book is fresh, however, you’re going to want to be as specific as possible about it. Which leads me to…

(2) Include details that the hearer won’t be expecting.
Think back to the elevator speech I developed earlier in this series for PRIDE AND PREJUDICE: how likely is it that anybody else at the conference will be pitching a story that includes a sister who lectures while pounding on the piano, or a mother who insists her daughter marry a cousin she has just met?

Not very — which means that including these details in the pitch is going to surprise the hearer a little. And that, in turn, will render the pitch more memorable.

(3) Broaden your scope a little.

In a hallway pitch, of course, you don’t have the luxury of including more than a couple of rich details, but the 2-minute pitch is another kettle of proverbial fish. You can afford the time to flesh out the skeleton of your premise and story arc. You can, in fact, include a small scene.

So here’s a wacky suggestion: take fifteen or twenty seconds of those two minutes to tell the story of ONE scene in vivid, Technicolor-level detail.

I’m quite serious about this. It’s an unorthodox thing to do in a pitch, but it works all the better for that reason, if you can keep it brief AND fresh.

Yes, even if the book in question is a memoir — or a nonfiction book about an incident that took place in 512 BC, for that matter. To make any subject interesting to a reader, you’re going to need to introduce an anecdote or two, right? This is a fabulous opportunity to flex your show-don’t-tell muscles.

Which is, if you think about it, why a gripping story draws us in: good storytelling creates the illusion of BEING THERE. By placing the pitch-hearer in the middle of a vividly-realized scene, you make him more than a listener to a summary — you let him feel a PART of the story.

(4) Borrow a page from Scheherazade’s book: don’t tell too much of the story.
Remember, your job is not to summarize the plot or argument; it’s to present it in a fascinating manner.

Leaving the hearer wanting to learn more is a great strategy, because, after all, the point of the pitch is to convince the agent or editor to ask to read the manuscript, right? So focusing on making the premise sound irresistible is usually a better plan than trying to tell the entire story arc.

Don’t be afraid to introduce a cliffhanger at the end of your pitch– scenarios that leave the hearer wondering how the heck is this author going to get her protagonist out of THAT situation? work very, very well in this context.

(5) Axe the jargon.
Many pitchers (and queriers) assume, wrongly, that if their manuscripts are about people who habitually use an industry-based jargon, it will make their pitches more credible if that language permeated the 2-minute speech. In fact, the opposite is generally true: terminology that excludes outsiders usually merely perplexes the pitch hearer.

Remember, it’s never safe to assume that any given agent or editor (or Millicent, for that matter) has any background in your chosen subject matter. Use language in your pitch that everybody in the publishing industry can understand (unless, of course, your book is about the publishing industry, in which case you may be as jargon-ridden as you like in your pitch.)

(6) Delve into the realm of the senses.
Another technique that helps elevate memorability is to include as many sensual words as you can. Not sexual ones, necessarily, but referring to the operation of the senses. As anyone who has spent even a couple of weeks reading submissions or contest entries can tell you, the vast majority of writing out there sticks to the most obvious senses — sight and sound — probably because these are the two to which TV and movie scripts are limited.

So a uniquely-described scent, taste, skin sensation, or pricking of the sixth sense does tend to be memorable. I just mention.

How might you go about this, you ask? Comb the text itself. Is there an indelible visual image in your book? Work it in. Are birds twittering throughout your tropical romance? Let the agent hear them. Is your axe murderer murdering pastry chefs? We’d better taste some fois gras.

And so forth. The goal here is to include a single original scene in sufficient detail that the agent or editor will think, “Wow, I’ve never heard that before,” and ask to read the book.

Which leads me to ask those of you whose works are still in the writing phase: are there places in your manuscript where you could beef up the comic elements, sensual details, elegant environmental descriptions, etc., to strengthen the narrative and to render the book easier to pitch when its day comes?

Just something to ponder.

(7) Make sure that your pitch contains at least one detailed, memorable image.
There is a terrific example of such a pitch in the Robert Altman film THE PLAYER, should you have time to check it out before the next time you enter a pitching situation. The protagonist is an executive at a motion picture studio, and throughout the film, he hears many pitches. One unusually persistent director, played by Richard E. Grant, chases the executive all over the greater LA metro area, trying to get him to listen to his pitch. (You’re in exactly the right mental state to appreciate that now, right?) Eventually, the executive gives in, and tells the director to sell him the film in 25 words or less.

Rather than launching into the plot of the film, however, the director does something interesting: he spends a good 30 seconds setting up the initial visual image of the film: a group of protestors holding a vigil outside a prison during a rainstorm, their candles causing the umbrellas under which they huddle to glow like Chinese lanterns.

“That’s nice,” the executive says, surprised. “I’ve never seen that before.”

Pitching success!

If a strong, memorable detail of yours can elicit this kind of reaction from an agent or editor, you’re home free! Give some thought to where your book might offer up the scene, sensual detail, or magnificently evocative sentence that will make ’em do a double-take.

Or a spit-take, if your book is a comedy.

(8) Let the tone of the pitch reflect the tone of the book.
It’s just common sense, really: an agent or editor who likes a particular kind of book enough to handle it routinely may reasonably be expected to admire that kind of writing, right? So why not write the pitch in the tone and language you already know has pleased this person in the past?

A good pitch for a funny book makes it seem entertaining; a great pitch contains at least one line that provokes a spontaneous burst of laughter from the hearer. Similarly, while a good pitch for a romance would make it seem like a fun read, a great pitch might prompt the hearer to say, “Is it getting hot in here?”

Getting the picture?

I’m tempted to sign off for the day to allow all of you to rush off to stuff your pitches to the gills with indelible imagery, sensual details, and book category-appropriate mood-enhancers, but I know from long experience teaching writers to pitch that some of your manuscripts will not necessarily fit comfortably into the template I’ve laid out over the last couple of posts. To head off one of the more common problems at the pass, I’m going to revive a reader’s excellent question about the pitch proper from years past. (Keep ’em coming, folks!)

Somewhere back in the dim mists of time, sharp-eyed reader Colleen wrote in to ask how one adapts the 2-minute pitch format to stories with multiple protagonists — a more difficult task than it might appear at first glance. By definition, it would be pretty hard to pitch it as just one of the characters’ being an interesting person in an interesting situation; in theory, a GOOD multiple-protagonist novel is the story of LOTS of interesting people in LOTS of interesting situations.

So what’s the writer to do? Tell the story of the book in the pitch, not the stories of the various characters.

Does that sound like an oxymoron? Allow me to explain. For a novel with multiple protagonists to work, it must have an underlying unitary story — it has to be, unless the chapters and sections are a collection of unrelated short stories. (Which would make it a short story collection, not a novel, and it should be pitched as such.) Even if it is told from the point of view of many, many people, there is pretty much always some point of commonality.

That area of commonality should be the focus of your pitch, not how many characters’ perspectives it takes to tell it. Strip the story to its basic elements, and pitch that.

Those of you juggling many protagonists just sighed deeply, didn’t you? “But Anne,” lovers of group dynamics everywhere protest, “why should I limit myself to the simplest storyline? Doesn’t that misrepresent my book?”

Not more than other omissions geared toward pitch brevity — you would not, for instance, take up valuable pitching time in telling an agent that your book was written in the third person, would you? (In case the answer isn’t obvious: no, you shouldn’t. Let the narrative choices reveal themselves when the agent reads your manuscript.) Even in the extremely unlikely event that your book is such pure literary fiction that the characters and plot are irrelevant, concentrating instead upon experiments in writing style, your book is still about something, isn’t it?

That something should be the subject of your pitch. Why? Because any agent is going to have to know what the book is about in order to interest an editor in it.

“Okay,” the sighers concede reluctantly, “I can sort of see that, if we want to reduce the discussion to marketing terms. But I still don’t understand why simplifying my extraordinarily complex plot would help my pitch.”

Well, there’s a practical reason — and then there’s a different kind of practical reason. Let’s take the most straightforward one first.

From a pitch-hearer’s point of view, once more than a couple of characters have been introduced within those first couple of sentences, new names tend to blur together like extras in a movie, unless the pitcher makes it absolutely clear how they are all tied together. Typically, therefore, they will assume that the first mentioned by name is the protagonist.

So if you started to pitch a multiple protagonist novel on pure plot — “Melissa is dealing with trying to run a one-room schoolhouse in Morocco, while Harold is coping with the perils of window-washing in Manhattan, and Yvonne is braving the Arctic tundra…” — even the most open-minded agent or editor is likely to zone out. There’s just too much to remember.

And if remembering three names in two minutes doesn’t strike you as a heavy intellectual burden, please see my earlier post on pitch fatigue.

It’s easy to forget that yours is almost certainly not the only pitch that agent or editor has heard within the last 24 hours, isn’t it, even if you’re NOT trying to explain a book that has several protagonists? Often, pitchers of multiple-protagonist novels will make an even more serious mistake than overloading their elevator speeches with names — they will frequently begin by saying, “Okay, so there are 18 protagonists…”

Whoa there, Sparky. Did anyone in the pitching session ASK about your perspective choices? So why present them as the most important fact about your novel?

Actually, from the writer’s point of view, there’s an excellent reason: the different perspectives are an integral part of the story being told. Thus, the reader’s experience of the story is going to be inextricably tied up with how it is written.

But that doesn’t mean that this information is going to be helpful to your pitch.

I mean, you could conceivably pitch Barbara Kingsolver’s multiple-narrator THE POISONWOOD BIBLE as:

A missionary takes his five daughters and one wife to the middle of Africa. Once they manage to carve out a make-do existence in a culture that none of them really understand, what little security the daughters know is ripped from them, first by their father’s decreasing connection with reality, then by revolution.

That isn’t a bad summary of the plot, but it doesn’t really give much of a feel for the book, does it? The story is told from the perspectives of the various daughters, mostly, who really could not agree on less and who have very different means of expressing themselves.

And that, really, is the charm of the book. But if you’ll take a gander at Ms. Kingsolver’s website, you’ll see that even she (or, more likely, her publicist) doesn’t mention the number of narrators until she’s already set up the premise.

Any guesses why?

Okay, let me ask the question in a manner more relevant to the task at hand: would it be a better idea to walk into a pitch meeting and tell the story in precisely the order it is laid out in the book, spending perhaps a minute on one narrator, then moving on to the next, and so on?

In a word, no. Because — you guessed it — it’s too likely to confuse the hearer.

Hey, do you think that same logic might apply to ANY complicated-plotted book? Care to estimate the probability that a pitch-fatigued listener will lose track of a grimly literal chronological account of the plot midway through the second sentence?

If you just went pale, would-be pitchers, your answer was probably correct. Let’s get back to Barbara Kingsolver.

Even though the elevator speech above for THE POISONWOOD BIBLE does not do it justice, if I were pitching the book (and thank goodness I’m not; it would be difficult), I would probably use the speech above, with a slight addition at the end:

A missionary takes his five daughters and one wife to the middle of Africa. Once they manage to carve out a make-do existence in a culture that none of them really understand, what little security the daughters know is ripped from them, first by their father’s decreasing connection with reality, then by revolution. The reader sees the story from the very different points of view of the five daughters, one of whom has a mental condition that lifts her perceptions into a completely different realm.

Not ideal, perhaps, but it gets the point across.

But most pitchers of multiple POV novels are not nearly so restrained, alas. They charge into pitch meetings and tell the story as written in the book, concentrating on each perspective in turn as the agent or editor stares back at them dully, like a bird hypnotized by a snake.

And ten minutes later, when the meeting is over, the writers have only gotten to the end of Chapter 5. Out of 27.

I can’t even begin to estimate how often I experienced this phenomenon in my pitching classes, when I was running the late lamented Pitch Practicing Palace at the Conference-That-Shall-Remain-Nameless, and even when I just happen to be passing by the pitch appointment waiting area at your average conference. All too often, first-time pitchers have never talked about their books out loud before — a BAD idea, by the way — and think that the proper response to the innocent question, “So, what’s your book about?” is to reel off the entire plot.

And I do mean ENTIRE. By the end of it, an attentive listener would know not only precisely what happened to the protagonist and the antagonist, but the neighbors, the city council, and the chickens at the local petting zoo until the day that all of them died.

Poor strategy, that. If you go on too long, they may well draw some unflattering conclusions about the pacing of your storytelling preferences, if you catch my drift.

This outcome is at least 27 times more likely if the book being pitched happens to be a memoir or autobiographical novel, incidentally. Bad idea. Because most memoir submissions are episodic, rather than featuring a strong, unitary story arc, a rambling pitching style is likely to send off all kinds of warning flares in a pitch-hearer’s mind. And trust me, “Well, it’s based on something that actually happened to me…” no longer seems like a fresh concept the 783rd time an agent or editor hears it.

Word to the wise: keep it snappy, emphasize the storyline, and convince the hearer that your book is well worth reading before you even consider explaining why you decided to write it in the first place. (Yes, both memoirists and writers of autobiographical fiction work that last bit into their pitches all the time. Do not emulate their example; it may be unpleasant to face, but nobody in the publishing industry is likely to care about why you wrote a book until AFTER they’ve already decided that it’s marketable. Sorry to be the one to break that to you.)

Which brings me to the second reason that it’s better to tell the story of the book, rather than the story of each of the major characters: POV choices are a WRITING issue, not a storyline issue per se. And while you will want to talk about some non-story issues in your pitch — the target audience, the selling points, etc. — most of the meat of the pitch is about the story (or, in the case of nonfiction, the argument) itself.

In other words, the agent or editor will learn HOW you tell the story from reading your manuscript; during the pitching phase, all they need to hear is the story.

Which is why, in case you are curious, so many agents seem to zone out when a writer begins a pitch (and believe me, many do) with, “Well, I have these three protagonists…”

It’s an understandable thing to say, of course, because from the writer’s perspective, the structural choices are monumentally important. But from the marketing perspective, they’re substantially less so.

Don’t believe me? When’s the last time you walked into a bookstore, buttonholed a clerk, and asked, “Where can I find a good book told from many points of view? I don’t care what it’s about; I just woke up this morning yearning for multiplicity of perspective.”

I thought not. Although if you want to generate a fairly spectacular reaction in a bored clerk on a slow day, you could hardly ask a better question.

I have a bit more to say on this subject, but I’ve already run long for today. Dig deep for those memorable details, everybody, and keep up the good work!

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Pitching 101, part VIII: you’ve gotta have heart, miles and miles and miles of heart — oh, and a professional pitch for your work doesn’t hurt, either

damn-yankees

“A little brains, a little talent — with an emphasis on the latter.”

Welcome back to my fourth annual series on building the toolkit to construct a stellar pitch — or a brilliant query letter, for that matter. While I’m taking my time this year, walking you through the essential elements, if you happen to be in a great big hurry — if, say, you happen to be attending a Conference That Shall Remain Nameless in the greater Seattle area weekend after next — feel free to take the express route. The posts gathered under the HOW TO WRITE A PITCH AT THE LAST MINUTE category on the archive list at right will take you through this process at record speed.

How do I come up with those esoteric category names?

Even if you do not plan on pitching anytime soon — or, indeed, ever — I would strongly encourage you to work through this series as if you were. As I may PERHAPS have intimated before, the essential skills a writer uses for creating a pitch and crafting a query are, if not the same, at least closely related.

Note that I called them skills, and not talents. Contrary to popular belief, success in marketing one’s work is not entirely reliant upon the quality of the writing; it’s also about professional presentation.

Which is, in fact, learned. As in any other business, there are ropes to learn. No shame in that.

Stop shaking your head in disbelief: pitching and querying well require skills that have little to do with writing talent. No baby, no matter how inherently gifted in finding la mot juste, has ever crawled out of the womb already informed by the celestial talent-handlers how to make her work appealing to the publishing industry, I assure you.

I wish this were a more widely-accepted truth on the conference circuit. Writers so often plunge into pitching or querying with sky-high hopes, only to have them dashed by what is in fact a perfectly acceptable response to a pitch: a cautious, “Well, it all depends upon the writing. Send me the first three chapters.”

That’s if everything happened to go well in the pitch, of course. If it didn’t, a polite but firm, “I’m sorry, but that’s just not for my agency/publishing house,” is the usual dream-crusher.

In the stress of pitching or querying, it can be hard to remember that quite apart from any interest (or lack thereof) an agent might have in the story being told, an unprofessionally-presented pitch or query letter is often rejected on that basis alone, not necessarily upon the book concept or the quality of the writing. So until a book has been marketed properly, it’s virtually impossible to glean writing-related feedback from rejections at all.

Onerous as it is, it truly behooves writers to start to think like marketers, at least for the few weeks immediately prior to attending a literary conference or sending out a flotilla of queries.

Okay, that’s enough justification for one day. Back to the business at hand.

Last time, I suggested that a dandy way to prepare for a conversation with a real, live agent or editor was to sit down and come up with a list of selling points for your book. Or, if you’re pitching nonfiction, how to figure out the highlights of your platform.

Not just vague assertions about why an editor at a publishing house would find it an excellent example of its species of book — that much is assumed, right? — but reasons that an actual real-world book customer might want to pluck that book from a shelf at Barnes & Noble and carry it up to the cash register. It may seem like a pain to generate such a list before you pitch or query, but believe me, it is hundreds of times easier to land an agent for a book if YOU know why readers will want to buy it.

Trust me, “But I spent three years writing it!” is not a reason that is going to fly very well with agents and editors.

Why? Well, pretty much everyone who approaches them has expended scads of time, energy, and heart’s blood on his book; contrary to what practically every movie involving a sports competition has implicitly told you, a writer’s WANTING to win more than one’s competitors is not going to impress the people making decisions about who does and doesn’t get published.

I’m bringing this up advisedly — sad to report, a disproportionately high percentage of pitchers (and quite a few queriers as well) make the serious marketing mistake of giving into the impulse to tell the pitchee about how HARD it was to write this particular book, how many agents have rejected it, at how many conferences they’ve pitched it, etc. The more disastrously a pitch meeting is going, the more furiously these pitchers will insist, often with hot tears trembling in their eyes, that this book represents their life’s blood, and so — the implication runs — only the coldest-hearted of monsters would refuse them Their Big Chance. (For some extended examples of this particular species of pitching debacle, please see my earlier post on the subject.)

Sometimes, these pitchers will get so carried away with the passion of describing their suffering that they will forget to pitch the book at all. (Yes, really.) And then they’re surprised when their outburst has precisely the opposite effect of what they intended: rather than sweeping the agent or editor off her feet by their intense love for this manuscript, all they’ve achieved is to convince the pro that these writers have a heck of a lot to learn about why agents and editors pick up books.

Surprised? Don’t be. A writer who melts down the first time he has to talk about his book in a professional context generally sets off flashing neon lights in an agent’s mind: this client will be a heck of a lot of work. Once that thought is triggered, a pitch would have to be awfully good to wipe out that initial impression of time-consuming hyperemotionalism.

Sadly, pitchers who play the emotion card often believe that it’s the best way to make a good impression. Rather than basing their pitch on their books’ legitimate selling points, they fall prey to what I like to call the Great Little League Fantasy: the philosophy so beloved of amateur coaches and those who make movies about them that decrees that all that’s necessary to win in an competitive situation is to believe in oneself.

Or one’s team. Or one’s horse in the Grand National, one’s car in the Big Race, or one’s case before the Supreme Court. You’ve gotta have heart, we’re all urged to believe, miles and miles and miles of heart.

Given the pervasiveness of this dubious philosophy, you can hardly blame the pitchers who embrace it. They believe, apparently, that pitching (or querying) is all about demonstrating just how much their hearts are in their work. Yet as charming as that may be (or pathetic, depending upon the number of tears shed during the description), this approach typically does not work. In fact, what it generally produces is profound embarrassment in both listener and pitcher.

Which is why, counterintuitively, figuring out who will want to read your book and why IS partially about heart: preventing yours from getting broken into 17 million pieces while trying to find a home for your work.

I’m quite serious about this. Whenever I teach pitching classes, I like to ask writers about their books’ selling points before they pitch or query in order to pull the pin gently on a grenade that can be pretty devastating to the self-esteem. A lot of writers mistake professional questions about marketability for critique, hearing the fairly straightforward question, “So, why would someone want to read this book?” as “Why on earth would ANYONE want to read YOUR book? It hasn’t a prayer!”

Faced with what they perceive to be scathing criticism, some writers shrink away from agents and editors who ask this perfectly reasonable question — a reluctance to hear professional feedback which, in turn, can very easily lead to an unwillingness to pitch or query ever again.

“They’re all so mean,” such writers say, firmly keeping their work out of the public eye. “It’s just not worth it.”

This response makes me sad, because the only book that hasn’t a prayer of being published is the one that is never submitted at all. There are niche markets for practically every taste, after all.

Your job in generating selling points is to SHOW (not tell) that there is indeed a market for your book.

Ooh, that hit some nerves, didn’t it? I can practically hear some of you, particularly novelists, tapping your feet impatiently. “Um, Anne?” some of you seem to be saying, with a nervous glance at your calendars, “I can understand why this might be a useful document for querying by letter, or for sending along with my submission, but have you forgotten that I will be giving VERBAL pitches at a conference just a week or so away? Is this really the best time to be spending hours coming up with my book’s selling points?”

My readers are so smart; you always ask the right questions at precisely the right time. So here is a short, short answer: yes.

Before you pitch is EXACTLY when you should devote some serious thought to your book’s selling points. Because, you see, if your book has market appeal over and above its writing style (and the vast majority of books do), YOU SHOULD MENTION IT IN YOUR PITCH.

Not in a general, “Well, I think a lot of readers will like it,” sort of way, but by citing specific, fact-based REASONS that they will clamor to read it. Preferably backed by the kind of verifiable statistics we discussed last time.

Why? Because it will make you look professional in the eyes of the agent or editor sitting in front of you — and, I must say it, better than the seventeen pitchers before you who did not talk about their work in professional terms. Not to mention that dear, pitiful person who wept for the entire ten-minute pitch meeting about how frustrating it was to try to find an agent for a cozy mystery these days.

The more solid reasons you can give for believing that your book concept is marketable, the stronger your pitch will be. Think about it: no agent is going to ask to see a manuscript purely because its author says it is well-written, any more than our old pal Millicent the agency screener would respond to a query that mentioned the author’s mother thought the book was the best thing she had ever read with a phone call demanding that the author overnight the whole thing to her.

“Good enough for your mom? Then it’s good enough for me!” is not, alas, a common sentiment in the industry. (But don’t tell Mom; she’ll be so disappointed.)

So let’s get back to constructing that list of selling points for your manuscript, shall we?

Yesterday, I concentrated on the standard writing résumé bullet points. To recap:

(1) Any experience that makes you an expert on the subject matter of your book.

(2) Any educational credentials you might happen to have, whether they are writing-related or not.

(3) Any honors that might have been bestowed upon you in the course of your long, checkered existence.

(4) Any former publications (paid or unpaid) or public speaking experience.

All of these are legitimate selling points for most books, but try not to get too bogged down in listing the standard prestige points. Naturally, you should include any previous publications and/or writing degrees on your list of selling points, but if you have few or no previous publications, awards, and writing degrees to your credit, do not despair. We shall be going through a long list of potential categories in order that everyone will be able to recognize at least a couple of possibilities to add to her personal list.

Let’s get cracking, shall we?

(5) Relevant life experience.
This is well worth including, if it helped fill in some important background for the book. Is your novel about coal miners based upon your twenty years of experience in the coalmining industry? Is your protagonist’s kid sister’s horrifying trauma at a teen beauty pageant based loosely upon your years as Miss Junior Succotash? Mention it.

And if you are writing about firefighting, and you happen to be a firefighter, you need to be explicit about it. It may seem self-evident to YOU, but remember, the agents and editors to whom you will be pitching will probably not be able to guess whether you have a platform from just looking at you.

There’s a reason that they habitually ask NF writers, “So what’s your platform?” after all.

What you should NOT do under any circumstances, however, is stammer out in a pitch meeting (or say in a query letter) that your novel is “sort of autobiographical.” To an agent or editor, this can translate as, “This book is a memoir with the names changed. Since it is based upon true events, I will be totally unwilling to revise it to your specifications.”

The distinction I am drawing here is a subtle one, admittedly. Having the background experience to write credibly about a particular situation is a legitimate selling point: in interviews, you will be able to speak at length about the real-life situation.

However, industry professionals simply assume that fiction writers draw upon their own backgrounds for material. But to them, a book that recounts true events in its author’s life is a memoir, not a novel. Contrary to the pervasive movie-of-the-week philosophy, the mere fact that a story is true does not make it more appealing; it merely means potential legal problems.

Translation: until folks in the industry have forgotten about the A MILLION LITTLE PIECES fiasco, it’s not going to be a good idea to highlight the fact that a novel is semi-autobiographical in your pitch. Especially since — again, it pains me to be the one to tell you this, but how else are you going to find out? — a good third of fiction pitches include some form of the phrase, “Well, it’s sort of autobiographical…”

Just don’t do it. Trust me on this one.

(6) Associations and affiliations.
If you are writing on a topic that is of interest to some national organization, bring it up here. Also, if you are a member of a group willing to promote (or review) your work, mention it. Some possible examples:

The Harpo Marx Fan Club has 120, 000 members in the U.S. alone, as well as a monthly newsletter, guaranteeing substantial speaking engagement interest.

Angelina Jolie is a well-known graduate of Yale University, which guarantees a mention of her book on tulip cultivation in the alumni newsletter.

Currently, the Yale News reaches over 28 million readers bimonthly.

(Perhaps it goes without mentioning, but I pulled all of the examples I am using in this list out of thin air. Probably not the best idea to quote me on any of ‘em, therefore.)

(7) Trends and recent bestsellers.
If there is a marketing, popular, or research trend that touches on the subject matter of your book, add it to your list. If there has been a recent upsurge in sales of books on your topic, or a television show devoted to it, mention it. (Recent, in industry terms, means within the last five years.)

Even if these trends support a secondary subject in your book, they are still worth including. If you can back your assertion with legitimate numbers (see last weekend’s earlier posts on the joys of statistics), all the better. Some possible examples:

Novels featuring divorced mothers of small children have enjoyed a considerable upswing in popularity in recent years. A July, 2008 search on Amazon.com revealed over 1,200 titles.

Ferret ownership has risen 28% in the last five years, according to the National Rodent-Handlers Association.

Last year’s major bestseller, THAT HORRIBLE GUMBY by Pokey, sold over 97 million copies. It is reasonable to expect that its readers will be anxious to read Gumby’s reply.

(8) Statistics.
At risk of repeating myself, if you are writing about a condition affecting human beings, there are almost certainly statistics available about how many people in the country are affected by it. As we discussed earlier in the week, including the real statistics in your pitch minimizes the probability of the agent or editor’s guess being far too low.

Get your information from the most credible sources possible, and cite them. Some possible examples:

400,000 Americans are diagnosed annually with Inappropriate Giggling Syndrome, creating a large audience potentially eager for this book.

According to a recent study in the Toronto Star, 90% of Canadians have receding hairlines, pointing to an immense potential Canadian market for this book.

(9) Recent press coverage.

I say this lovingly, of course, but people in the publishing industry have a respect for the printed word that borders on the mystical. Minor Greek deities were less revered.

Thus, if you can find recent articles related to your topic, list them as evidence that the public is eager to learn more about it. Possible examples:

So far in 2009, the Chicago Tribune has run 347 articles on mining accidents, pointing to a clear media interest in the safety of mine shafts.

In the last six months, the New York Times has written twelve times about Warren G. Harding; clearly the public is clamoring to hear more about this important president’s love life.

(10) Your book’s relation to current events and future trends.
I hesitate to mention this one, because it’s actually not the current trends that dictate whether a book pitched or queried now will fly off the shelves after it is published: it’s the events that will be happening THEN.

Current events are inherently tricky as selling points, since it takes a long time for a book to move from proposal to bookstand. Ideally, your pitch to an agent should speak to the trends of at least two years from now, when the book will actually be published.

(In response to that loud unspoken “Whaaa?” I just heard out there: after you land an agent, figure one year for you to revise it to your agent’s specifications and for the agent to market it — a conservative estimate, incidentally — and another year between signing the contract and the book’s actually hitting the shelves. If my memoir had been printed according to its original publication timeline, it would have been the fastest agent-signing to bookshelf progression of which anyone I know had ever heard: 16 months, a positively blistering pace.)

However, if you can make a plausible case for the future importance of your book, go ahead and include it on your list. You can also project a current trend forward. Some examples:

At its current rate of progress through the courts, Christopher Robin’s habeas corpus case will be heard by the Supreme Court in late 2009, guaranteeing substantial press coverage for Pooh’s exposé, OUT OF THE TOY CLOSET.

If tooth decay continues at its current rate, by 2012, no Americans will have any teeth at all. Thus, it follows that a book on denture care should be in ever-increasing demand.

(11) Particular strengths of the book.
You’d be surprised at how well a statement like, BREATHING THROUGH YOUR KNEES is the first novel in publishing history to take on the heartbreak of kneecap dysplasia can work in a pitch or a query letter. If it’s true, that is.

So what is your book’s distinguishing characteristic? How is it different and better from other offerings currently available within its book category? How is it different and better than the most recent bestseller on the subject?

One caveat: avoid cutting down other books on the market; try to point out how your book is GOOD, not how another book is bad.

Why? Well, publishing is a small world: you can never be absolutely sure that the person to whom you are pitching DIDN’T go to college with the editor of the book on the negative end of the comparison. Or date the author. Or represented the book himself.

I would STRONGLY urge those of you who write literary fiction to spend a few hours brainstorming on this point. How does your book deal with language differently from anything else currently on the market? How does its dialogue reveal character in a new and startling way? Why might a professor choose to teach it in an English literature class?

Again, remember to stick to the FACTS here, not subjective assessment. It’s perfectly legitimate to say that the writing is very literary, but don’t actually say that the writing is gorgeous.

Even if it undeniably is.

Why not? Well, that’s the kind of assessment that publishing types tend to trust only if it comes from one of three sources: a well-respected contest (in the form of an award), the reviews of previous publications — and the evidence of their own eyes.

Seriously, this is a notorious industry pet peeve: almost universally, agents and editors tend to respond badly when a writer actually SAYS that his book is well-written; they want to make up their minds on that point themselves. It tends to provoke a “Show, don’t tell!” response.

In fact, it’s not at all unusual for agents to tell their screeners to assume that anyone who announces in a query letter that this is the best book in the Western literary canon is a bad writer. Next!

So be careful not to sound as if you are boasting. If you can legitimately say, for instance, that your book features the most sensitive characterization of a dyslexic 2-year-old ever seen in a novel, that will be heard as a statement of fact, not a value judgment.

Stick to what is genuinely one-of-a-kind about your book — and don’t be afraid to draw direct factual comparisons with other books in the category that have sold well recently. For example:

While Jennifer Anniston’s current bestseller, EYESHADOW YOUR WAY TO SUCCESS, deals obliquely with the problem of eyelash loss, my book, EYELASH: THE KEY TO A HAPPY, HEALTHY FUTURE, provides much more detailed guidelines on eyelash care.

(12) Any research or interviews you may have done for the book.
If you have done significant research or extensive interviews, list it here. This is especially important if you are writing a NF book, as any background that makes you an expert on your topic is a legitimate part of your platform. Some possible examples:

Leonardo DiCaprio has spent the past eighteen years studying the problem of hair mousse failure, rendering him one of the world’s foremost authorities.

Bruce Willis interviewed over 600 married women for his book, HOW TO KEEP THE PERFECT MARRIAGE.

(13) Promotion already in place.
Yes, the kind of resources commonly associated with having a strong platform — name recognition, your own television show, owning a newspaper chain, and the like — but more modest promotional efforts are worth listing as well.

Having a website already established that lists an author’s bio, a synopsis of the upcoming book, and future speaking engagements carries a disproportionate weight in the publishing industry — because, frankly, the publishing industry as a whole has been a TRIFLE slow to come alive to the promotional possibilities of the Internet, beyond simply throwing up static websites.

So almost any web-based marketing plan you may have is going to come across as impressive. Consider having your nephew (or some similarly computer-savvy person who is fond enough of you to work for pizza) put together a site for you, if you don’t already have one.

(14) What makes your take on the subject matter of your book fresh.
Remember a few weeks back, when I was talking about the distinction between a fresh book concept and a weird one? Well, this is the time to bring up what makes your work new, exciting, original. (And if you missed that discussion, you might want to check out the FRESHNESS IN MANUSCRIPTS category at right.)

I like to see EVERY list of selling points include at least one bullet’s worth of material addressing this point, because it’s awfully important. If YOU don’t know what makes your book different and better than what’s already on the shelves, how can you expect an agent or editor to guess?

Again, what we’re looking for here are not merely qualitative assessments (“This is the best book on sailboarding since MOBY DICK!”), but content-filled comparisons (“It’s would be the only book on the market that instructs the reader in the fine art of harpooning from a sailboard.”)

Finished brainstorming your way through all of these points? Terrific.

Now go through your list and cull the less impressive points. Ideally, you will want to end up with somewhere between 3 and 10, enough to fit comfortably as bullet points on a double-spaced page.

Then reduce each point to a single sentence. Yes, this is a pain for those of us who spend our lives meticulously crafting beautiful paragraphs, but trust me, when you are consulting a list in a hurry, simpler is better.

When your list is finished, label it MARKETING POINTS, and keep it by your side until your first book signing. Or when you are practicing answering the question, “So, what’s your platform?”

Heck, you might even want to have it handy when you’re giving interviews about your book, because once you’ve come up with a great list of reasons that your book should sell, you’re going to want to bring those reasons up every time you talk about the book, right?

Oh, and keep a copy handy to your writing space. It’s a great pick-me-up for when you start to ask yourself, “Remind me — why I am I putting in all of this work?”

Yes, generating selling points IS a lot of trouble, but believe me, in retrospect, you will be glad to have a few of these reasons written down before you meet with — or query — the agent of your dreams.

Trust me on this one. And remember me kindly when, down the line, your agent or editor raves about how prepared you were to market your work. There’s more to being an agent’s dream client than just showing up with a beautifully-written book, you know: there’s arriving with a fully-stocked writer’s toolkit.

Exhausted? I hope not, because for the next couple of weeks, we’re going to be continuing this series at a pretty blistering pace. Next week, I shall move on to constructing those magic few words that will summarize your book in half a breath’s worth of speech.

But since you’ve all been working so hard, I have a treat in store for you this weekend. Be sure to tune in; it’s going to be a good one. (Hint: those of you who write comedy are going to be really, really happy.)

So prepare yourselves to get pithy, everybody — and, as always, keep up the good work!

Posted on - No Comments on Pitching 101, part VII: identifying why precisely the world needs YOUR book, as opposed to any other, or, how to make it plain to even a pitch-fatigued Mr. Magoo what you’re holding out to him

Pitching 101, part VII: identifying why precisely the world needs YOUR book, as opposed to any other, or, how to make it plain to even a pitch-fatigued Mr. Magoo what you’re holding out to him

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A few hours after I posted yesterday, I ran into a local author who drops by Author! Author! on a fairly regular basis. (Appropriately enough, I bumped into him in a bookstore.) “I loved your blog this morning,” he told me, chuckling. “You really made the poor souls who hear pitches sound out-of-touch with reality.” Since it has been his considered professional opinion for years that the version of reality as understood by the business side of writing and the version in which the rest of us live have little in common but a shared respect for the force of gravity, he was, he said, pretty psyched to forward the link to that post to half of the writers he knew.

Flattering, of course. Except that view of pitch-hearers had not been precisely what I’d been trying to convey yesterday.

For those of you who missed it, I devoted part of yesterday’s post to the concept of a niche market, the publishing industry’s term for a target readership that really isn’t big enough to buy significant numbers of books. Agents tend to be leery of manuscripts that they think will appeal to only a niche market, since the book sales are unlikely to yield much in the way of commission.

And lest we forget, few agencies are non-profit organizations, at least intentionally. Contrary to what far too many aspiring writers believe, the business of selling art is in fact a business, not a charitable enterprise devoted to seeking out and publishing the best writing currently on the planet. An agent or editor at a writers’ conference is looking for projects that he believes he can sell.

So when an agent dismisses a pitch with an airy, “Oh, that will only appeal to a niche market,” she’s not saying that it’s a bad idea for a book; she’s saying that it would be difficult for her to convince an editor at a major publishing house that there are very many readers out there who will spot it on a shelf at Barnes & Noble and carry it to the cash register.

See the difference? I hope so, because understanding that subtle distinction can often mean ending a pitch meeting on a cordial note, rather than with the writer weeping into the hallway, feeling as though he’s just been told his book concept is terrible.

As I mentioned yesterday, though, sometimes agents and editors are wrong about a book concept’s having only niche market appeal. Sometimes, that belief springs from the agent or editor’s having handled a similar project recently that flopped; sometimes, it’s a matter of not being psychic enough to know what will be the hot seller next year. But sometimes, they just aren’t aware of how many potential readers there are for a certain subject.

And sometimes, it must be said, their conceptions of these preferences are years or even decades out of date. “Soccer?” they scoff, wrinkling their collective noses. “Nobody in the United States is interested in that.

Except, of course, for the 18.2 million Americans who played soccer at least once in 1998. (Speaking of outdated statistics; it just happened to be the one I had at my fingertips, but it’s really too old to be of much use in a pitch or query letter. Do as I say, not as I do: try to stick to statistics for the last five years. )

Thus, as I pointed out last time, it’s a really, really good idea to do a bit of homework on your target demographic before walking into a pitch appointment, so you may point out — politely and preemptively — just how immense it actually is.

However, please do not fall into the same trap that my author friend did: don’t automatically assume that any agent or editor unfamiliar with your subject matter is out-of-touch or (as all too many conference-goers are apt to conclude) just not very bright. Actually, the opposite is usually true — both agencies and publishing houses tend to attract genuinely smart people.

Very smart English majors. See why they might not as a group know much about soccer? Or model train-building? Or lion-taming?

As I’ve pointed out before, no agent or editor works with every kind of book. They’re specialists, and once a writer lands a contract with them, that’s good for everybody. However, one side effect of that praiseworthy concentration on a particular type of book can be myopia.

And I’m not just talking about needing to wear glasses because they read too much, if you catch my drift.

But to be fair, let’s put that particular stripe of myopia in perspective: hands up, everyone who is an expert in a whole lot of subjects that don’t interest him. In the world outside the publishing industry, we don’t generally expect a pipelayer to be conversant with the ins and outs of oral surgery, or an oral surgeon to know much about floral arrangement, or a florist to be an expert in particle physics. Yet at conference after conference, year after year, aspiring writers are shocked to discover that agents and editors aren’t all that up on the subject matters of their books.

Go figure. If it makes you feel better about having to go to the trouble to prove just how many potential readers are demonstrably interested in the subject matter of your book, pretend that you are going to be pitching to an optometrist, not an agent. (Unless your book happens to be intimately concerned with the workings of the eye, that is.)

One more reason that it would behoove you to compile a few statistics before you write your pitch or query: any number in the hundreds of thousands or millions will jump out at the hearer, a serious advantage when addressing an agent or editor suffering from pitch fatigue.

Or anyone else, for that matter. After the tenth pitch, even rather dissimilar books can start to sound kind of similar.

Again, I don’t mean to cast any aspersions on the fine folks who inhabit the publishing industry: tired people in any profession tend to be rather poor listeners. Heck, many perfectly alert people are lousy listeners.

So make it as easy as possible for the pitch-fatigued (or, in the case of a query, a bleary-eyed agency screener) to see the huge market appeal of your book concept. Quantify it.

Oh, before I forget, one more tip before I move on: because anything above half a percent of the US population will translate into some pretty significant numbers, you should use the numbers, wherever possible; they will sound more impressive. More to the point, citing the numbers rather than the percentages allows for the possibility that your listener might not be up on the latest headcounts of the citizenry.

Or, to put it another way: quick, what’s the population of the US?

According to the US census’ population clock a moment ago, the answer was 306,972,221. How can you make that number work for you? Well, if you happened to be writing a ghost story, you might be thinking of bringing up in your pitch that oft-cited statistic that 1 in 3 Americans believes in ghosts. You could state it that way, or you could mention that according to that survey (which makes one wonder how the surveyors asked the question, doesn’t it?), 33% of the population might arguably be predisposed to be interested in your subject matter.

Mighty impressive, right? But to a former English major, which is likely to sound larger, a third of the population or 102.3 million people?

Now that I have you all excited about figuring out just how big your target market could be, I suppose I should throw a bucket of cold water on the proceedings by pointing out that nobody in the publishing industry will seriously believe that 102.3 million Americans will actually rush out and buy every ghost book on the market. The last time I checked, the entire Harry Potter series collectively had accounted for only 27.7 million sales in this country.

But your books should be so lucky, right?

You don’t need to argue that all of those people will buy your book — just that they are predisposed to be interested in a ghost story. Trust the intelligence of the pitch hearer to be able to conclude that if even a tiny fraction of the believers in ghosts act upon that initial interest, you could have a runaway bestseller on your hands.

I’m sensing some synapses firing out there in the ether; are those light bulbs I see appearing over my readers’ heads? “But Anne,” some of you newly-eager book marketers exclaim, “how do I get those millions of people to act upon that wholly admirable impulse and buy my book? Or, if that’s jumping the gun at this juncture, how do I convince the agent or editor to whom I pitching that my book has a genuine shot at attracting those readers?

Glad you asked, oh pitchers. Next, I am — surprise, surprise — going to talk about something pitching classes very seldom address, identifying a book’s selling points.

Over the next couple of days, I’m going to be asking you to work on developing a list of selling points for the book to be pitched or queried. Specifically, I’m going to ask you to prepare a page’s worth of single-sentence summaries of attributes (the book’s or yours personally) that make the book the best thing since the proverbial sliced bread.

Why bullet-pointed, rather than paragraphs, you ask? So you can retrieve precisely the piece of information you need at any given moment, without fumbling for it. Even if sweat is pouring down your face into your eyes and your heart is palpitating, you will be able to sound professional.

In other words, so you won’t forget any of the reasons that your book will appeal to readers, even if you should happen — heaven forbid!– to have a panic attack during your pitch appointment.

Already, I can sense that some of you who have attended pitching classes are feeling a trifle skeptical about this suggestion. “Yeah, right, Anne,” these already-instructed few are scoffing, “I should put in still more effort into preparing to prepare to write my pitch. If having selling points at the ready is so darned useful, why doesn’t every pitching teacher out there advise it? Or why isn’t doesn’t that list pop up in every how-to for writing a good query letter? Isn’t this in fact just another manifestation of your overwhelming desire to have all of us over-prepare for approaching agents and editors?”

Frankly, I don’t have any idea why other pitching teachers don’t recommend this, because in my experience, it works very well as a tool for improving pretty much any pitch, query, or book proposal. In fact, I generally recommend to my proposal-writing clients that they include a bulleted list of selling points in their book proposal. True, it’s unusual to include, but both times I’ve sold nonfiction books, the editors have raved about how much they wished every proposer would include a similar page.

A really well-prepared list of selling points is like a really, really tiny press agent that can travel everywhere your manuscript goes. And whose manuscript couldn’t benefit from that?

But to be clear: a list of selling points is not something you absolutely NEED to prepare before you pitch or query, merely a really, really good idea. It’s unlikely to the point of hilarity, though, that an agent is going to look at you expectantly as soon as you walk into a pitch meeting and say, “Well? Where’s your list of selling points?” (Unless, of course, you happen to be pitching to my agent after having identified yourself as one of my blog’s readers.)

Even if you are not planning to pitch anytime soon, it is still worth constructing your list of selling points. Pulling together such a document forces you to come up with SPECIFIC reasons that an agent or editor should be interested in your book.

Other than, of course, the fact that you wrote it.

I’m only partially kidding about that last point. Nonfiction writers accept it as a matter of course that they are going to need to explain explicitly why the book is marketable and why precisely they are the best people in the known universe to write it — that mysterious entity called platform. These are specific elements in a standard NF book proposal, even.

Yet ask a fiction writer why his book will interest readers, let alone the publishing industry, and 9 times out of 10, he will act insulted. Why the discrepancy? Well, as I mentioned earlier in this series, a lot of writers, perhaps even the majority, do not seem to give a great deal of thought to why the publishing industry might be excited about THIS book, as opposed to any other.

Interestingly, though, many do seem to have thought long and hard about why the industry might NOT want to pick up a book. As a long-time pitching coach, I cannot even begin to tote up how many pitches I’ve heard that began with a three-minute description of every rejection the book has ever received.

Not only will constructing a list help you avoid this very common pitfall — it will also aid you in steering clear of the sweeping generalizations writers tend to pull out of their back pockets when agents and editors ask follow-up questions.

Did that gigantic gulping sound I just heard ripping across the cosmos emit from you, dear readers? “Follow-up questions?” the timorous quaver. “You mean that in addition to gasping out a pitch, I have to have enough brain power handy to answer FOLLOW-UP QUESTIONS? I always thought that the agent or editor just listened to the pitch, said yes or no, and that was that.”

Um, no — at least, not if the agent or editor likes what s/he heard you say. As in ordinary conversation, follow-up questions after a pitch are a common indicator of the hearer’s interest in what’s being discussed. One very, very common follow-up question, as it happens, is “Okay, why do you think this story will appeal to readers?”

Stop hyperventilating. It’s a perfectly reasonable question, and by the time we finish this series, you will be prepared — nay, HAPPY — to answer it.

But you will have to prepare, I’m afraid. What most pitchers do when caught off-guard by such a question is EITHER to start making wild assertions like, “This book will appeal to everyone who’s ever had a mother!” or “Every reader of horror will find this a page-turner!” OR to hear the question as a critique of the book they’re pitching. “Oh, I guess you’re right — no one will be interested,” these poor souls mutter, backing away from the bewildered agent.

Neither course will serve you. As I mentioned the other day, agents and editors tend to zone out on inflated claims about a novel’s utility to humanity in general — although if your book actually CAN achieve world peace, by all means mention it — or boasts that it will appeal to every literate person in America (a more common book proposal claim than one might imagine). They also tend, like most people, to equate a writer’s apparent lack of faith in her own work with its not being ready for the slings and arrows of the marketplace.

A writer’s having thought in advance about what REALISTIC claims s/he can legitimately make about why readers might like the book thus enjoys a significant advantage on the pitching floor.

In short, the selling point sheet prevents you from panicking in the moment; think of it as pitch insurance. Even if you draw a blank three sentences into your pitch, all you will have to do is look down, and presto! There is a list of concrete facts about you and your book.

”Yeah, right,” I hear the more cynical out there thinking. “What is this list, a Ginzu knife? Can it rip apart a cardboard box, too, and still remain sharp enough to slice a mushy tomato?”

Doubt if you like, oh scoffers, but his handy little document has more uses than duct tape — which, I’m told, is not particularly good at mending ducts.

How handy, you ask? Well, for starters:

1. You can have it by your side during a pitch, to remind yourself why your book will appeal to its target market. (Hey, even the best of us are prone to last-minute qualms about our own excellence.)

2. You can use it as a guideline for the “Why I am uniquely qualified to write this book” section of your query letter. (If you don’t know why you might want to include this section, please see the HOW TO WRITE A QUERY LETTER category on the list at right before you write your next.)

3. You can add it to a book proposal, to recap its most important elements at a glance. (My memoir agent liked the one I included in my proposal so much that she now has her other clients add them to their packets, too.)

4. You can tuck it into a submission packet, as a door prize for the agency screener charged with the merry task of reading your entire book and figuring it out whether it is marketable.

5. Your agent can have it in her hot little hand when pitching your book on the phone to editors.

6. An editor who wants to acquire your book can use the information on it both to fill out the publishing house’s Title Information Sheet and to present your book’s strengths in editorial meetings.

Okay, let’s assume that I’ve convinced you that pulling together this list is a good idea. (Just ignore the muffled screams in the background. People who can’t wait until the end of a post to register objections deserve to be gagged, don’t you find?) What might you include on it?

Well, for starters, the names of similar books that have sold well (along with some indication of why your book is different, better, and will appeal to the same demographic), your past publications, credentials, trends, statistics, high points in your background — anything that will make it easier to market your book.

Why are you the best person in the universe to tell this story (or to put it as the nonfiction agents do: what’s your platform?), and why will people want to read it?

Those of you wise to the ways of the industry are probably already thinking: oh, she means the items on my writing résumé. (And for those of you who do not know, a writing résumé is the list of professional credentials — publications, speaking experience, relevant degrees, etc. — that career-minded writers carefully accrue over the years in order to make their work more marketable. For tips on how to build one from scratch, please see the aptly named BUILDING YOUR WRITING RESUME category at right.)

Yes, list these points, by all means, but I would like to see your list be broader still. Include any fact that will tend to boost confidence in your ability to write and market this book successfully — and that includes references to major bestsellers on similar topics, to show that there is already public interest in your subject matter.

So it’s time for a good, old-fashioned brainstorming session. Think back to your target market (see the posts of the last two days). Why will your book appeal to that market better than other books? Why does the world NEED this book?

Other than, obviously, the great beauty of the writing. Because absolutely the only way to demonstrate that to the agent or editor is by getting her to read your manuscript, right?

I hear all of you literary fiction writers out there groaning. Yes, it would be in your best interest to give some thought to this point, too. As I’ve said before and will doubtless say again, even the most abstruse literary fiction is about something other than just the writing. So why will the subject matter appeal to readers? How large is the book’s target demographic?

And if you were the publicity person assigned to promote the book, what would you tell the producer of an NPR show in order to convince him to book the author?

No need to write pages and pages of justification on each point — a single sentence on each will serve you best here. Remember, the function of this list is ease of use, both for you and for those who will deal with your book in future. Keep it brief, but do make sure that you make it clear why each point is important.

Possible bullet points include (and please note, none of my examples are true; I feel a little silly pointing that out, but I don’t want to find these little tidbits being reported as scandalous factoids in the years to come):

(1) Experience that makes you an expert on the subject matter of your book.
This is the crux of a NF platform, of course, but it’s worth considering for fiction, too. If you have spent years on activities relating to your topic, that is definitely a selling point. Some possible examples:

Marcello Mastroianni has been a student of Zen Buddhism for thirty-seven years, and brings a wealth of meditative experience to this book.

Clark Gable has been Atlanta’s leading florist for fifteen years, and is famous state-wide for his Scarlett O’Hara wedding bouquets.

Tammy Faye Baker originally came to public attention by performing in a show featuring sock puppets, so she is well identified in the public mind with puppetry.

(Actually, I think this last one is at least partially true. But I should probably state up front that otherwise, my examples will have no existence outside my pretty little head, and should accordingly remain unquoted forever after.)

(2) Educational credentials.
Another favorite from the platform hit parade. Even if your degrees do not relate directly to your topic, any degrees (earned or honorary), certificates, or years of study add to your credibility.

Yes, even if you are a fiction writer: a demonstrated ability to fulfill the requirements of an academic program is, from an agent or editor’s point of view, a pretty clear indicator that you can follow complex sets of directions. (Believe me, the usefulness of a writer’s ability to follow directions well will become abundantly apparent before the ink is dry on the agency contract: deadlines are often too tight for multiple drafts.) Some possible examples:

Audrey Hepburn has a doctorate in particle physics from the University of Bonn, and thus is eminently qualified to write on atomic bombs.

Charlton Heston holds an honorary degree in criminology from the University of Texas, in recognition of his important work in furthering gun usage.

Jane Russell completed a certificate program in neurosurgery at Bellevue Community College, and thus is well equipped to field questions on the subject.

(3) Honors.
If you have been recognized for your work (or volunteer efforts), this is the time to mention it. Finalist in a major contest, in this or any other year, anybody?

Some possible examples:

Myrna Loy was named Teacher of the Year four years running by the schools of Peoria, Kansas.

Keanu Reeves won the Nobel Prize in Chemistry in 1990 for his research on THE MATRIX.

Fatty Arbuckle was named Citizen of the Year of Fairbanks, Alaska. As a result, newspapers in Fairbanks are demonstrably eager to run articles on his work.

(4) Your former publications and public speaking experience.
Another good one from the standard platform list. If you have any previous publication whatsoever, list it, EVEN IF IT IS OFF-TOPIC. If your last book in another genre sold well, or if you were affiliated somehow with a book that sold well, mention it.

If you have ever done any public speaking, mention it, too: it makes you a better bet for book signings and interviews. If you have done a public reading of your work, definitely mention it, because very few first-time authors have any public reading experience at all.

Some possible examples:

Diana Ross writes a regular column on hair care for Sassy magazine.

Twiggy has published over 120 articles on a variety of topics, ranging from deforestation to the rise of hemlines.

Marcel Marceau has a wealth of public speaking experience. His lecture series, “Speak Up!” has drawn crowds for years on eight continents.

I feel some of you tensing up out there, but never fear: if you have few or no previous publications, awards, writing degrees, etc. to your credit, do not panic, even for an instance. There are plenty of other possible selling points for your book — but of that array, more follows next time.

In the meantime, keep brainstorming about your book’s selling points — and keep up the good work!

Posted on - 2 Comments on Pitching 101, part VI: the dreaded niche market, or, the book market’s a banquet of possibilities, and most poor pitchers are starving to death

Pitching 101, part VI: the dreaded niche market, or, the book market’s a banquet of possibilities, and most poor pitchers are starving to death

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Still hanging in there, campers? In this series, I’m expecting you to swallow a whole lot of rather unpleasant truths about marketing in great big gulps. Shall I slow down a bit today, to give your mental digestive processes time to catch up?

Hark — do I hear a chorus of small voices out there in the ether? “Heck, no, Anne!” my plucky readers chirp. “I want to learn to pitch! Bring it on, and keep it coming!”

How gratifying. Let us press on, then.

For those of you who did not shout hosannas in response, or who think that my spending so many posts on pitching is sort of a waste of time, since the vast majority of aspiring writers will never do it (specifically, the vast majority who never attend writers’ conferences or literary parties), please, for your own sakes, do not simply zone out during this series because you aren’t planning on pitching anytime soon. Learning how to give a verbal pitch well will improve your ability to write query letters and synopses — all three are built, after all, out of the same essential components, based upon a firm understanding of how the industry does and doesn’t work.

To that end, I urged you last time to embrace the industry’s practice of thinking about the target reader for your book– and why that reader really wants to read your book, rather than any other book currently on the market. I asked all of you out there — and not, as the question is usually framed, merely the nonfiction writers — to figure out why the world NEEDS your book.

I felt some of you cringing at the grandiloquence of that last statement, but please don’t be afraid to think of your little book in those terms. Doesn’t a good book leave the world a better place? Doesn’t it add to human knowledge, to human insight, to how much human beings enjoy the weary journey from cradle to grave, at least the part that occurs after they learn to read?

Feeling just a little bit better about yourself, aren’t you? Well, you should: writers are indispensable to humanity’s health, happiness, and welfare.

But that’s not the primary reason you should walk into any pitching situation having already identified your target readership. Not only is this useful information to include in your pitch (yes, yes, we’re getting to how to do it) and query letter, but it ALWAYS pays to be prepared in as many ways as possible for questions you may be asked about your book’s market potential.

Remember, your goal in preparing to pitch is not to compress the plot into a single breath’s worth of sentences, to be gasped out as quickly as possible before you fall in a dead faint at the agent’s feet: it’s to be able to present your work intelligently and professionally in a variety of promotional contexts.

(And yes, I’m aware that most conference brochures will tell you the opposite. They’re wrong, for reasons I detailed in the first couple of posts in this series.)

Let’s face it: if you’re going to be talking about your book to people you want to sell it for you, “Who is your target audience?” is not, after all, an unreasonable question for them to ask. Telling them up front shows that you understand what they do for a living.

Which, at most literary conferences, will render you something of a novelty.

So let’s get back to practicalities. Yesterday, I suggested in passing that one good way to identify your book’s target market is to seek out how many people are already demonstrably interested in the book’s subject matter. Not the good folks who are already out there buying novels like yours, bless ‘em, but potential readers with an interest in some aspect of the story you are telling.

What do I mean? Well, in even the most personal literary fiction, even the most intimate memoir is about something other than the writing in the book, right? A sensitive novel about a professional mah-jongg player who falls in love with a bricklayer she meets in her Morris dancing class is arguably not only going to be of interest to inveterate readers of women’s fiction; potentially, those who already participate in mah-jongg, bricklaying, and Morris dancing might well find your book absolutely fascinating.

If you doubt that such interests translate into book sales, take a gander at how many books only marginally related to golf there are: quite a few, probably disproportionate to the percentage of the reading population who actually plays the game. But think about Christmas and Father’s Day: these books answer the perennial question, “What do you give the golfer who has everything BUT a thriller about a 5 iron-wielding maniac?”

People who are interested in your novel’s or memoir’s underlying subject matter are as legitimately your book’s target market as readers who regularly buy books in your chosen category. Declare them as such.

It’s not enough just to tell agents and editors that these additional demographics exist, however. For this information to help you market your book, you’re going to have to get specific. To build upon yesterday’s example, let’s say you’ve written a charming novel about Tina, a Gen X woman who finds herself reliving the trauma of her parents’ divorce when she was 12.

As the better-prepared incarnations of Suzette informed us yesterday (you had to be there), there are 47 Gen Xers currently living in the U.S., roughly half of whom have divorced parents. And half of them are, like Tina, female.
So without reaching at all, you could safely say that almost 12 million Americans already have life experience that would incline them to identify with Tina.

That’s a heck of a lot more persuasive, from an agent’s point of view, than merely pointing out that daughters of divorced parents might conceivably find resonance in Suzette’s book.

Nor need you limit yourself, you clever marketer, to the demographic closest to your protagonist’s; you could consider the vocations and avocations of minor characters as well. If Tina’s father is a collector of classic cars, do you think he’s the only one in the country? If her best friend has a child with Down syndrome, wouldn’t your book be interesting to parents dealing with similar issues?

And given that one of the greatest gifts the internet has bestowed upon us all is the ability to create interest-based communities amongst far-flung people, what’s the probability that a simple web search will turn up a support group or an article containing statistics about just how many of these fine people are currently navigating their way across the earth’s crust?

”Whoa!” I hear some of you cry indignantly. “Who do I look like, George Gallup? Wouldn’t any agent or editor who specializes in a book like mine have a substantially better idea of the existing market than I ever could — and what’s more, infinitely greater practical means of finding out the relevant statistics? Do I have to do ALL of the agent’s job for him? When will this nightmare end, oh Lord, when will it end?”

Has anyone ever told you that you’re beautiful when you get angry?

Especially, as in this case, when annoyance stems from a very real change in the publishing industry: even ten years ago, no one, but no one, would have expected a fiction writer to be able to produce relevant potential target market statistics for her book. (It’s always been standard for NF book proposals.)

And even now, you could get away with not quoting actual statistics in your pitch, as long as you are very specific about whom your ideal reader will be. However, if you do, you run the very serious risk of the agent or editor to whom you are pitching underestimating how big your potential market is.

And when I say underestimating, I’m not talking about a merely imprecise ballpark estimate. I’m talking about an extremely busy publishing professional who hears a pitch or reads a query and thinks, “This would be really appealing to readers who’ve recently experienced deaths in their immediate families, but realistically, how many of them could there be in the United States in any given year? Maybe a hundred thousand? That’s a niche market.”

Niche market, incidentally, is the industry’s polite term for any group of people too small to deserve its own floor-to-ceiling shelf at Barnes & Noble. If the agent or editor to whom you’re pitching says, “Well, your book would appeal to only a niche market,” that’s his way of telling you there just isn’t a market for you type of book right now.

A couple of problems with this response, logically speaking. First, the literary market changes all the time; what’s considered niche market fodder today may well be the hot trend of next year. (I don’t advise telling that to an agent or editor who has just rejected your pitch on that basis; I just thought you might like to know.)

Second — and more pertinent to the construction of a successful pitch — the agent/editor is radically underestimating the size of the potential market: the book described above has millions of readers with direct personal experience of dealing with a loved one’s death.

How do I know this? The old-fashioned way; I did some research. In 2004, 8 million people in the US suffered deaths in the immediate family; of those, 400,000 of the survivors were under the age of 25. Before they are old enough to vote, more than 2% of Americans have lost at least one parent. Furthermore, widows and widowers make up 7% of the U.S. population; 45% of women over the age of 65 have been widowed at least once.

If that’s a niche in the book-buying market, I’d hate to see a cave.

How much harm could it possibly do if your dream agent or editor misunderstands the size of your book’s potential audience? Let me let you in on a little industry secret: people in the industry have a very clear idea of what HAS sold in the past, but are not always very accurate predictors about what WILL sell in the future. THE FIRST WIVES’ CLUB floated around forever before it found a home, for instance, as, I’m told, did COLD MOUNTAIN. And let’s not even begin to talk about BRIDGET JONES.

My point is, it might be worth taking some of the prevailing wisdom floating around writers’ conferences with a grain of salt. Acquiring a book is ALWAYS a speculation.

Historically, a book’s getting rejected quite a bit hasn’t necessarily proven a very good predictor of its eventual success. In fact, as long-time readers of this blog are already well aware, five of the ten best-selling books of the twentieth century were initially refused by more than a dozen publishers who simply did not understand their market appeal — and refused to take a chance on a first-time author.

Get a load of what got turned down as appealing to only a niche market:

mash-coverRichard Hooker’s M*A*S*H — rejected by 21 publishing houses. {“How many Army doctors could there possibly be?” they must have scoffed. “And who else would care?”)

kon-tiki-coverThor Heyerdahl’s KON-TIKI — rejected by 20 publishing houses. (Yes, THAT Kon-Tiki. “This might appeal to people who sail for pleasure, but can we afford a novel for the yacht-owning niche?”)

mulberry-street-coverDr. Seuss’ first book, AND TO THINK THAT I SAW IT ON MULBERRY STREET — rejected by 23 publishing houses. (“Do we really want to confuse children?”)

jonathan-livingston-seagull-coverRichard Bach’s JONATHAN LIVINGSTON SEAGULL — rejected by 18 publishing houses. (“The only person I have ever known who cared about seagulls was my mad great-aunt Kate, who spent her last years wandering down to the beach to offer them caviar on crackers. Next!”)

auntie-mame-coverPatrick Dennis’ AUNTIE MAME — rejected by 17 publishing houses. (I have no idea what they were thinking here; perhaps that it was really a memoir?)

To render these rejections more impressive, these first books were passed upon back when it was significantly easier to get published than it is now. How much easier, you ask? Well, back then, the major publishing houses were still willing to read unagented work; it was before the computer explosion multiplied submissions exponentially, and before the array of major publishing houses consolidated into just a few.

With this much editorial rejection, can you imagine how difficult it would have been for any of these books to find an agent today, let alone a publisher? And yet can you even picture the publishing world without any of them?

Aren’t you glad these five authors didn’t listen to the prevailing wisdom and give up on their manuscripts?

But if you were Richard Hooker today, wouldn’t you take a few moments to verify the number of Korean War veterans (or veterans of any foreign war, or doctors who have served in war zones, or…) BEFORE you composed your first query letter? If for no other reason than to make it easier for your agent to pitch the book to editors, for your editor to pitch it in-house, and the marketing department to pitch it to distributors.

The Internet is a tremendous resource for finding such statistics, although do double-check the sources of statistics you find there — not all of the information floating around the web is credible.

How can you verify the numbers? Call the main branch of public library in the big city closest to you, and ask to speak to the reference librarian. (In Seattle, the Quick Information Line number is 206-386-4636, and the staff is amazing. Send them flowers.) They may not always be able to find the particular fact you are seeking, but they can pretty much invariably steer you in the right direction.

One caveat about information line etiquette: every time I have ever given this advice in a class, at least one writer has come stomping back to me. “I called and asked,” this earnest soul will cry with ire, “but they said they couldn’t help me.”

When prodded, they all turn out to have made the same mistake: they called up an information line and said something on the order of, “I am marketing a YA novel about a serial killer. What statistics can you give me?” Naturally, the info line folks demurred; it’s not their job, after all, to come up with marketing insights for aspiring writers’ books.

What their job does render them eminently qualified to do, on the other hand, is to answer questions like, “Can you tell me, please, how many US high schools offer gun safety classes? And how many students take these classes each year?”

The moral: make your questions as specific as possible, and don’t ask more than three in any given call. (You can always call back tomorrow, right?)

And please, don’t waste their time by telling them WHY you want to know, or you’re likely to end up with statistics about how many first novels on coal-mining beauty queens were sold within the last five years. Keep it short and to the point.

I think I’ll pause here for the day, to give all of you a chance to give some deep, serious thought to what your book has to offer readers — and how you might quantify the mobs of readers you envision. Think creatively, everyone, and as always, keep up the good work!

Posted on - 7 Comments on Pitching 101, part IV, in which I finally stop giving preliminary cautions and start talking about the building blocks of a terrific pitch. Oh, and you’re going to have to pick a book category.

Pitching 101, part IV, in which I finally stop giving preliminary cautions and start talking about the building blocks of a terrific pitch. Oh, and you’re going to have to pick a book category.

a-pile-of-boxes

Yes, it’s true: in the fourth installment in this series, I’m moving beyond telling you how to prepare for a conference where you might be able to pitch your book to an agent or editor, either formally or informally, and proceeding toward how to decide what to say when you get there. While some might shake their heads, muttering, “Why on earth is she going over every nuance, when we’re already deep in literary conference season?”, well, I have two answers.

First, for the many, many aspiring writers who (unwisely, I think) put off constructing (or often even thinking about) their pitches until the eve of the conference, I’ve established a super-quick crash course in how to do it: you’ll find it under the aptly-named HOW TO WRITE A PITCH AT THE LAST MINUTE category on the archive list on the lower right-hand side of this page.

Second, years of experience teaching good writers to pitch lead me to believe that just telling you what to do without helping you understand why each part of the pitch is necessary in order to market your work persuasively to agents and editors — including parts that are usually left out of the three-line pitch entirely — usually results not only in less effective pitches, but writers not particularly comfortable with giving them. Call me zany — and believe me, there are plenty of local conference organizers who do — but I just don’t believe that pitching advice that tells writers to blurt out a summary of their books as fast as humanly possible and leaves it at that is actually all that helpful come pitching time.

Hey, I warned you that my approach to pitching was a bit unorthodox.

Contrary to the prevailing wisdom, I believe that the definition of pitching successfully is not merely being able to cram an entire 400-page book into three sentences and spit it out coherently. Instead, I define pitching success as the ability to speak fluently and persuasively about a book in terms that make an agent or editor likely to say, “Gee, I’d like to read that. Please send me the first 50 pages right away.”

I define a pitch’s success by its results, not its conformity to a pre-set model to be used in all instances. I know: radical.

Thinking of it this way makes it far, far easier to make it through the pitch preparation process: instead of grumblingly adhering to an evidently arbitrary and difficult standard of presentation, you’re gearing up to have all of the marvelously fulfilling conversations that will define the rest of your life as a professional writer.

Much nicer to wrap your brain around than croaking out the bare bones of your premise in 10 seconds, isn’t it?

Now that you are prepared for my advice to be a bit offbeat, I am not afraid to shock you with my first unorthodox suggestion:

DON’T start the pitch-prepping process by sitting down and trying to summarize your book’s plot or argument in just a few lines. Instead, let your first step be figuring out where your book would be placed on the bookshelves of Barnes & Noble, Borders, or a similar chain bookstore.

Why? Because this is the single most important piece of information you can tell an agent or editor about what you write. And because everyone in the US publishing industry talks about the demarcations in the same terms, you’re going to communicate a whole lot better with them if you use the book categories they already know. Which are:

For fiction: Fiction (a.k.a. Mainstream Fiction), Literary Fiction, Historical Fiction, Futuristic Fiction (that is not SF. The usual example is THE HANDMAID’S TALE.), Adventure Fiction, Sports Fiction, Contemporary Fiction, Adult Fiction; Women’s Fiction, Contemporary Women’s Fiction, Chick Lit, Lady Lit, Lad Lit; Romance, Category Romance, Contemporary Romance, Historical Romance (designate period), Paranormal Romance, Romantica, Erotica, Inspirational Romance, Multicultural Romance, Time Travel Romance; Science Fiction, SF Action/Adventure, Speculative SF, Futuristic SF, Alternate History, Cyberpunk; Fantasy, Dark Fantasy, Comic Fantasy, Epic Fantasy; Horror, Paranormal, Vampire Fiction; Thriller, Spy Thriller, Suspense, Romantic Suspense; Mystery, Police Procedural Mystery, Legal Mystery, Professional Mystery, P.I. Mystery, Psychological Mystery, Forensic Mystery, Historical Mystery, Hardboiled Mystery, Cozy Mystery, Cops & Killers Mystery, Serial Killer Mystery, British Mystery, Noir, Caper; Western; Action/Adventure; Comics; Graphic Novel; Short Stories; Poetry; Young Adult, Picture Book, Children’s, Middle Readers.

For nonfiction: Entertaining, Holidays, House & Home, Parenting & Families, How-To, Self-Help, Pop Psychology, Pop Culture, Cookbook, Narrative Cookbook, Food & Wine, Lifestyle, Medical, Alternative Medicine, Health, Fitness, Sports, Psychology, Professional, Engineering, Technical, Computers, Internet, Automotive, Finance, Investing, Business, Careers, Memoir, Autobiography, Biography, Narrative Nonfiction, Historical Nonfiction, True Crime, Law, Philosophy, Religion, Spirituality, Travel, Travel Memoir, Outdoors & Nature, Essays, Writing, Criticism, Arts, Photography, Coffee Table, Gift, Education, Academic, Textbook, Reference, Current Events, Politics/Government, Women’s Studies, Gay & Lesbian (a.k.a. GLBT).

Actually, there are a few more, but these are the main ones. For more detailed analysis, again, please see the BOOK CATEGORIES heading on the list at right. Also, the major genre’s writers’ associations tend to provide precise definitions of each subgenre on their websites. But these are enough to get you started.

Pick one.

Before anybody out there starts to freak out about the prospect of having to select the perfect pre-fab label, let me hasten to add: aspiring writers are not singled out for punishment in having to do this; literally every professional author does as well. It’s a technical designation, after all, not a summary of the book’s contents.

And contrary to popular belief, choosing does not define a writer for life: the book category is merely the conceptual box into which all books aimed at a particular already-established market are placed. Literally every book published by a North American publisher has been assigned to such a category.

So calm down and ask yourself: in a marketing display, what kind of books would be grouped around it? How would it be placed so as to suggest that if the potential buyer liked book X, he would probably be interested in your book as well?

Lest any of you fiction writers are tempted to say, “Oh, my book would just be in the literature section, filed under my last name,” that’s not a good enough answer. Nor is, “Oh, I’m a genre-buster — I don’t want to limit myself with a label.”

That kind of answer just isn’t useful to an agent — on order to sell your book to an editor, your agent is going to need to be able to tell him right off the bat what kind of a book it is, not merely that she thinks it’s well written. Similarly, in order to argue that your book belongs in next year’s catalog, an editor is going to have to tell the rest of the folks at the publishing house the book category, just as the marketing department is going to have to tell the distributor, and the distributor the bookstore buyer.

Thus, the book category is in fact the industry shorthand for where a book should be directed in order to sell, at every level. So it follows as night the day that aspiring writers who equivocate between categories because they believe (not entirely without reason) that their books are too complicated to be shoved into a single conceptual box, or even refuse define their work automatically render it harder for all of these people to do their jobs.

And that’s not the world’s best idea, because if you want them to assist you in getting your writing into print, it’s really much more in your interests than theirs to make it as easy as possible to help you.

Let me repeat that, because it’s vital and I’ve never heard any other pitching advisor mention it: aspiring writers who go out of their way to make it easy for folks in the publishing industry to help them succeed tend to garner a heck of a lot more help than those who make it difficult.

Partially, that’s just human nature: a person for whom it’s a pain to do favors tends not to have others leaping forward to do him any. But partially, it’s also because most writers inadvertently make it difficult by not learning how to talk about or present their work professionally.

Which leads me to the other, utterly selfish reason that you should figure out the proper category for your book, and pronto: once you know where the pros would envision your book selling best, you will have both an infinitely easier time pitching AND finding agents to query. Suddenly, those cryptic lists of book types in agents’ guides and opaque conference bio blurbs will spring to life for you.

Unfortunately, the vast majority of aspiring writers do not do their homework in this respect — and believe me, from the pros’ perspective, it shows in their pitches. The industry defines types of books far more specifically than writers tend to do — and, as I’ve been pointing out over the last few days, no agent represents every kind of book. Since they define their work by book category, writers’ reluctance to commit just seems like ignorance of how books are sold.

Does that conclusion seem harsh? Actually, it isn’t, particularly: the sad fact is, the vast majority of aspiring writers out there have only a vague idea of how their books would be marketed to booksellers. So I’m here to tell you: the FIRST question any editor would ask an agent about a book, or a committee would ask an editor, or a book buyer would ask a publishing house’s marketing department is, “What’s the book category?”

But I even as I typed that last bit, I could sense that some of you out there were still feeling abused for having to adhere to the established categories, feeling (and not without some justification) that there’s more to art than marketing labels. If you feel that way, you’re certainly not alone: you can’t throw a piece of bread at a writers’ conference anywhere in North America without hitting a writer who believes that his artistic freedoms are endangered by the very request. Or a writer who has fretted for a year about picking the right category. And anyone who has ever listened to pitches for a living can tell you horror stories about writers who wasted half (or even all) of their pitch appointments complaining about it.

To save any of you from ending up as the subject of such a tale. let’s take a look at how the average pitcher deals with this fundamental question, and why the standard oh, my God, don’t make me pick! responses tend not to impress agents and editors very much.

In the first place, writers often mishear the question as, “So, what is your book about?” rather than what it is, a straightforward request for marketing information. Thus, they all too often give exactly the same response they would give anybody who asked the more general latter question at a cocktail party:

“Well (gusty sigh), it’s a novel…mostly, it’s women’s fiction, but it’s not really a romance novel. I guess it’s also suspense, with thriller elements. And the writing is definitely literary.”

I hate to be the one to break it to you, but to an agent or editor, this kind of response sounds EXACTLY like that noise that Charlie Brown’s teachers used to make: Wah wah wah wah waagh…

Remember, agents and editors think about books as products, rather than merely as works of art or expressions of the inner workings of the writers’ souls. And as products, agents need to sell books to editors, and editors to editorial committees, and marketing departments to distributors, and distributors to bookstores, and bookstores to readers.

I assure you, a vaguely-defined book is much harder to drag through that process. And much, much, MUCH harder for a writer to pitch successfully.

So it’s an excellent idea to tell them up front — as in both your pitch and the first few lines of your query letter — what kind of book it is. But in order to make sense to people in the industry, you need to speak their language: pick one of their recognized categories. In other words, don’t just guess, don’t lump a couple of categories together into a Frankenstein’s monster of a hyphenate, and don’t just make up a category.

How do you know where to start? Glad you asked — you know how I love step-by-step instructions.

1. Learn where book categories lurk.
In this age of rampant standardization of book packaging, this isn’t all that hard to do. Take a gander at the back jacket of most recently-released hardcover books: you will find, usually in either the upper left corner or just above the barcode, a one- or two-word description. That is the book category.

Not sure how to find it? Okay, here’s the back cover of Sarah Vowell’s ASSASSINATION VACATION (a terrific book for anyone interested in political history, by the way; she’s a very funny writer). Follow the lead of my pen:

sarah-vowells-back-cover-ii

You may notice that her publisher has listed the book in two categories: biography and travel. That makes perfect sense, because the book both talks about the lives of various murdered American presidents and follows Ms. Vowell’s journeys to their assassination sites. (I’m not kidding: it honestly is very funny.)

The other common locale for a book category, especially on trade paperbacks and softcover books, is in the box with the barcode. Here’s the back of Jonathan Selwood’s hilarious THE PINBALL THEORY OF APOCALYPSE:

jonathan-selwood-back-cover

Okay, so that last photo was a trifle askew. However, since the novel partially concerns the aftermath of a major earthquake, that seems rather appropriate.

2. Find some recently-released books similar to yours and check how they’ve been categorized.
Think about your book. Can you come up with, say, 3-5 titles that are similar to it in subject matter, tone, approach, voice, etc., that have come out in North America within the last five years? Not similar in ALL respects, necessarily — just one or two may be enough to steer you in the right direction

If you can’t come up with any that are remotely similar, I suspect that you’re not overly familiar with the current book market — a serious liability for anyone hoping to pitch or query a book to someone who makes a living following such trends.

If all else fails, start feeding relevant search terms into Amazon and see what comes up.

3. See how the books on your list have been categorized by their publishers.
Once you have your list, go to a bookstore (either physically or online) and see where those books are housed. That is, most likely, where your book would be categorized, too.

4. From among those categories, select the one that intuitively seems to fit your book best.
Book categorization is not a perfect science — pick the one that comes NEAREST to where you envision the book being shelved in a big bookstore. (Since I’ve written about this topic quite frequently and I’m trying to get us through the pitching basics fairly quickly, for more specific tips on how to do this, please see the BOOK CATEGORIES heading on the list at right.)

Fair warning: many categories overlap — fiction, women’s fiction, and literary fiction, for instance, share quite a bit of common ground. Choose the one that you like best; as long as you’re close, your future agent will be able to tell you how to categorize it.

Whoa, I didn’t even have time to move my hand to the return key before I felt a mighty gust of cries of WAIT! coming from out there. “But Anne,” breathless voices cry, “I honestly don’t know how to categorize my novel. Is it literary, mainstream, or just plain fiction — and will agents hurt me if I guess wrong?”

This is an excellent question — one that I covered at some length in several posts; I would encourage you to go back over this post, this one, and this. You might also try asking yourself few questions about your book:

(a) Does your book assume a college-educated readership? Does it try experiments with structure and language? Is character development more important to the reading experience than plot? If you answered yes to at least two of these, literary fiction would probably be the safest choice.

(b) Is your book aimed at a general adult audience, or is more heavily weighted toward a female readership? (Okay, so this is kind of a trick question, since women buy over 80% of the fiction sold in the US and almost all of the literary fiction, but bear with me here.) If it is genuinely aimed at a general market, fiction would be a good choice.

If it does assume a female readership, or if the protagonist is female, consider women’s fiction. And just in case any of you are harboring the surprisingly pervasive prejudice that women’s fiction label is automatically pejorative: women’s fiction is far and away the best-selling fiction category.

(c) Does your book have a filmic, easily-summarized plot? Are the style and storytelling technique similar to a bestselling author’s? If so, it might be mainstream fiction (also known as commercial fiction).

(d) Is your protagonist relatively young — and have sex with more than one partner/do drugs/have a drinking problem? Does the plot deal with adult-themed issues that probably wouldn’t make it onto network television in the dinner hour? If so, it might be adult fiction or contemporary fiction.

(e) Are all of the criteria in #4 true, but the protagonist is female, under 40, have a sense of humor, doesn’t pursue significant interests in the book OTHER than having sex with more than one partner/doing drugs/having a drinking problem — and yet is not a memoir by Elizabeth Wurtzel? If so, you might want to consider the chick lit category, especially if your protagonist’s interest in shoes and handbags borders on the pathological.

Before any chick lit writer gets all defensive on me, allow me to add that there is some chick lit out there does deal with serious subject matter (see the comments on this post); like many, many other book category distinctions, the difference between women’s fiction and chick lit is often a matter of tone. If you write in either category and are unsure what that means, it would be a grand idea to walk into a bookstore, ask a savvy clerk to point out the three best recent releases in women’s fiction and chick lit, and read the first few pages of each.

All that being said, it’s not completely unheard-of for women’s fiction with a young protagonist to be assigned to chick lit simply due to the sex and age of the writer, or for an agent to decide to submit a book to chick lit editors as chick lit and women’s fiction editors as women’s fiction. Ultimately, categorization is a call the agent to make; all you’re trying to do in a pitch or query is to find a label in the general ballpark.

Which leads me to…

(f) Are you planning on pitching or querying an agent who likes to make this call himself? In that case, you might be best off simply labeling it fiction — but you’re unlikely to know that unless you’ve spoken to the agent personally. If this is the case, you should pick the closest label, then nod smilingly when the agent to whom you are pitching says you are mistaken.

Hey, it’s how those of us already signed with agents do it. I even know a quite prominent author who claims that she doesn’t know for sure whether any particular piece is women’s fiction or memoir until her agent has sold it as one or the other.

All that being said, try not to get too discouraged if your book’s category does not immediately pop to mind. Often, it is genuinely a hard call. Just do your best.

5. Use the book category you’ve chosen to describe your manuscript whenever you are communicating with anyone in the publishing industry.

Feel free to use it ubiquitously. Its uses are myriad: in your pitch, in your query letter, on your title page (if you don’t know where this info should go, please see the TITLE PAGES category on the list at right), in checking an agent’s conference blurb or listing in an agency guide to see whether she represents your kind of book, whenever anyone at a literary event asks, “So, what do you write?”

But whatever you do, NEVER tell anyone in the industry that you have a “fiction novel” — this is a very, very common pet peeve amongst agents and editors. By definition, a novel IS fiction, always, just as a memoir is always nonfiction. (Technically, anyway. Don’t even get me started on how many memoirists have found their books under just-the-facts scrutiny over the last couple of years.)

Some of you are still squirming under the necessity of choosing, aren’t you? “But Anne,” I hear some confused would-be pitchers and queriers cry, “I occasionally see categories other than the ones you’ve listed on book jackets and when authors speak about their work. Therefore, you must be wrong about agents and editors expecting to us to label our books, and I can refer to my manuscript any way I like — or not categorize it at all.”

Oh, that old saw. Naturally, there are new categories popping up all the time, a side effect of the expansive creative impulse of the human mind. And there’s no international police force compelling every published author out there to speak of their books in the same terms.

That doesn’t mean, however, that it behooves an aspiring writer to make up a book category. All one has to do is check out any of the standard agency guides to see why: when asked what kinds of books they represent, agents don’t use descriptions that are only meaningful to themselves and their closest friends; the vast majority of the time, they use the standard category designations.

That being said, generally speaking, it’s safer to pick one of the standards rather than to insist upon a category that has only been introduced recently: if it’s too new, the agent or editor to whom you are pitching may not yet be aware of it yet. (Hey, it happens.)

When in doubt, pick a more general category over a hyper-specific one. Or at any rate, select the more marketable one. It increases your chances of your work sounding to an agent like something that will sell.

But again, try not to stress about it too much. Believe me, if you are off just a little, an agent who is intrigued by your work will nudge you in the right direction, rather than writing you off because you picked the wrong sub-category. In fact, it’s not at all uncommon for an agent to sign a writer and then say, “You know, Ghislaine, I think your book would sell better as women’s fiction than mainstream fiction. Let’s market it as that.”

And if Ghislaine is a savvy writer, she won’t immediately snap back, “Why is it women’s fiction rather than mainstream — because the author possesses ovaries?” (Not all that an uncommon an underlying reason for the choice, actually; some of my work has been categorized that way on apparently no other pretext.) Instead, market-ready writer that she is, she will respond, “If you think it’s a better idea, William. But do you mind explaining the logic to me, so I may consider how you’ve planning to market my work when I’m writing my next novel?”

THAT, my friends, is language the entire industry understands. This is a business where finesse definitely counts.

Hey, I don’t make up the lingua franca; I just speak it. (For more on the ins and outs of defining women’s fiction (particularly when a book occupies the rather broad territory where women’s, literary, and mainstream overlap), please see the three posts beginning here.)

6. What to do if you just cannot bring yourself to apply step 5 to the category that makes the most sense
If you truly get stuck in mid-decision, here is a sneaky trick: go to a well-stocked bookstore and track down a friendly-looking clerk. Describe your book to her in very general terms, and ask her to direct you to the part of the store where you might find something similar.

Then start pulling books off the shelf and examining their back covers for categories.

Hint: don’t be too specific in your description to the clerk — and whatever you do, don’t mention that you wrote the book you are describing. “My favorite book is a suspenseful romantic comedy about murderous contraltos set in the Middle Ages — would you have anything close to that?” tends to yield better results than, “I’m looking for a book about an opera diva who lives in 9th-century Milan, has scores of amorous misadventures, and strangles her conductor/lover. Where would I find that in your store?” The latter is more likely to turn up a puzzled shrug than useful directions.

Repeat in as many bookstores as necessary to start seeing a pattern in where you’re being advised to look. That location is where your book is most likely to be shelved.

Yes, this process can be a pain, but stating your category up front will simply make you come across as more professional, because it’s the way that agents and editors talk about books. Agencies do not impose this requirement in order to torment writers, you know; the category you pick will determine to a very great extent whether any given agent or editor will be even remotely interested in your work.

Because yes, Virginia, there are professionals who will simply not read a query or listen to a pitch unless it is for a book in one of their pre-chosen categories. Agents and editors LIKE making snap judgments, you see. It saves them time.

Sorry to be the one to break it to you.

To put a more positive spin on the phenomenon, think of it this way: if you tell an agent immediately what kind of book you are pitching, the busy little squirrels in her brain can start those wheels spinning toute suite, so she can instantly start thinking of editors to whom to sell your book.

Since that is precisely what you want her to be doing, what are you complaining about?

If you’re still a bit confused and want more help fine-tuning your selection, again, I would recommend taking a gander at the posts under the BOOK CATEGORIES heading at right. In the past, I have spent more time on this particular point; I could easily spend a week on this point alone. (And have, as it happens.)

And if you’ve narrowed it down to a single category, congratulations! You’re ready to move on to Step 2 of writing your pitch.

Which, not entirely coincidentally, will be the subject of my next post. (Hey, I told you I liked step-by-step directions.) Keep up the good work!

Posted on - 4 Comments on Constructing effective interview scenes, part IX: fox-trotting with squids and other less-than-stellar argumentative techniques deployed by your garden-variety protagonist

Constructing effective interview scenes, part IX: fox-trotting with squids and other less-than-stellar argumentative techniques deployed by your garden-variety protagonist

postcardsquiddancer

Okay, okay, I guess it’s finally time to admit it: I was overly-optimistic in predicting that I’d get to the basics of pitching to an agent this week. Mea culpa. That series, always popular during literary conference season, will start Monday, barring hell, high water, or the kind of deadline that both agented authors and book doctors like yours truly know so well, the kind that is announced with the phrase, “I know I should have told you about this months ago, but I need it next week!”

Take heart, however, good people: I’ll be wrapping up my ongoing series on effective interview scenes today.

We’ve talked about quite a number of ways that a protagonist can (and so often does) annoy Millicent by being a bad interviewer — that is, by thwarting the reader’s desire to know what’s going on by failing to ask good questions, omitting to ask logical follow-up questions, and generally not stepping fully into his role as the audience’s surrogate detective. Since these flaws are so very pervasive in manuscripts, professional readers tend to feel that scenes that contain them drag.

“Pick up the pace, already,” Millicent mutters darkly into her latte. “Don’t just sit there, waiting for something to happen.”

Millicent doesn’t have much patience for passive protagonists in general, as all of us here at Author! Author! are only too sorrowfully aware. (And if you’re not, you might want to check out the PURGING PROTAGONIST PASSIVITY category on the archive list located at the lower right-hand side of this page, to learn precisely why a slow-moving hero irritates her so.) Even in a submission stuffed to the gills with conflict, a protagonist who doesn’t invest much energy into an interview, even for a half a page, is likely to raise her hackles.

The professional reader’s distaste for low-conflict dialogue often comes as a great big shock to novelists (and memoirists, for that matter), especially those who write literary fiction. In trying to avoid spending the entire narrative inside the protagonist’s head, they tend to regard dialogue as action — there’s exchange between the characters, right? But if the stakes aren’t very high in the discussion, or if the protagonist doesn’t take a definite side, dialogue is not necessarily conflictual, in the literary sense.

Or, to put it another way: after reading literally thousands of manuscript submissions, Millicent no longer believes that a protagonist is active just because her lips happen to be moving. Talk is as cheap on the page as it is in real life.

In fact, a protagonist can become more passive by talking. Let’s revisit one of my all-time favorite examples of a classic bad interview scene, a rather lengthy excerpt from the 1625 opera La liberazione di Ruggiero dall’isola d’Alcina by Francesca Caccini. (Hey, I told you it was a classic.)

The brave knight Ruggiero, ensnared by the love spells of the evil sorceress Alcina (who had a nasty habit of turning her exes into trees; opera gives one a lot of room for imaginative touches), has deserted both his fighting obligations and his warrior girlfriend, Bradamante. So another sorceress, Melissa, turns herself into an image of Ruggiero’s father, Atlante, to try to free him. Dressed as Atlante (and turning from an alto into a baritone for the occasion, a nifty trick), Melissa berates Ruggiero for lying around in sensual bliss when there’s work to be done.

A single three-minute solo later, Ruggiero’s mind is changed, with no argument from the big guy himself: he is free from the spell, and goes on to bellow some extraordinarily nasty insults at Alcina while Punchinello dances around with a squid.

Try not to be distracted by the squid for the moment. (Although would you believe that I wrote the line about squid-jiggery first, then found the antique postcard image above? The Internet is a weird and wonderful place.) Concentrate on how too-easy agreement scuttles what could be some interesting argument.

Or, as Millicent might put it, a scene that might keep her reading.

This type of persuasion in an interview scene — where the protagonist’s mind is changed on an issue about which he is supposedly passionate simply because someone TELLS him he’s wrong, without engaging in convincing argument — occurs in novel submissions more often than you might think. Many a protagonist who is downright tigerish in defense of his ideals elsewhere in the book becomes positively lamblike when confronted by a boss, a lover, a child, etc. who points out his flaws.

And that, unfortunately, makes the conflict seem much less important than if the characters argue the pros and cons at least a little. Usually, the result is a more compelling scene — and better character development for the arguers.

Oh, heck, I’ll go out on a limb here: it’s almost always better storytelling.

Why? Everybody haul out your hymnals and sing along with me now: because conflict is more interesting in a scene than agreement. As we discovered last time, unending harmony, as delightful (and rare) as it may be in real life, can be a real snooze-fest on the page.

Even the injection of just a little good, old-fashioned passive-aggression can ginger up a scene no end. (Stop speculating about that squid, I tell you. We’ve moved on.)

Nor does being easily persuaded, non-confrontational, or generally — brace yourself — nice necessarily render a protagonist (or any other character) more likeable to the reader. No, not even if the reader happens to enjoy the company of such sterling souls in real life.

Why, you cry? Because endlessly making nice tends to kill dramatic tension dead, dead, dead.

That seems to come as a surprise to many aspiring writers, judging by the number of first novels and memoirs where the protagonist bends over backwards never to offend anyone — especially common in manuscripts where the protagonist happens to be female, I notice. Butter wouldn’t melt in some of these ladies’ mouths, as the saying goes. Which pretty much inevitably results in either a relatively conflict-free plot or a passive protagonist who stands on the sidelines while the less scrupulous (and more interesting) characters act.

Make something happen: let your characters disagree, equivocate, be downright obstructionist. Interpersonal conflict will usually bring a smile to Millicent’s over-caffeinated face faster than agreement. (Conflict on the page, at least; don’t argue )

And while you’re at it, here’s a radical thought: why not have more going on in a dialogue scene than just the dialogue?

Ooh, that one raised as many hackles as confused eyebrows, didn’t it? I’m not entirely surprised — many, many novelists (and, again, memoirists are not exempt from the practice) cling tenaciously to that old warhorse of writerly advice, the notion the dialogue should show absolutely everything necessary for the reader to know about a situation, without the added distraction of commentary, insight into thought processes, or physical reactions.

Oh, dear, how to break the realities of professional writing gently to those of you fond of this classic piece of 11th-grade writing guidance? Here’s the best I can do: Millicent would be far, far happier if far, far fewer 11th-grade English teachers had given this advice.

Why? Because approximately 95% of novel submissions contain extensive sections that might as well be written as plays. And while dialogue-only scenes can convey all the reader needs to know, they have a nasty tendency to minimize nuance.

Or, as Millicent has been known to put it, to produce scenes where all that’s going on is what’s going on.

To be fair, chucking all the narrative out of an interview scene is a strategy we’ve all seen work brilliantly, particularly for comedy. Sticking solely to dialogue enables the reader to move quickly through banter, without having her attention drawn away by side comments from the narrator. To haul out yet another of my favorite examples (hey, I had to do something to get your mind off that squid), take a gander at this bit of self-sufficient dialogue from Joseph Heller’s CATCH-22:

“What’s your name, son?” asked Major — de Coverley.

“My name is Milo Minderbinder, sir. I am twenty-seven years old.”

“You’re a good mess officer, Milo.”

“I’m not the mess officer, sir.”

“You’re a good mess officer, Milo.”

“Thank you, sir. I’ll do everything in my power to be a good mess officer.”

“Bless you, my boy. Have a horseshoe.”

“Thank you, sir. What should I do with it?”

“Throw it.”

“Away?”

“At that peg there. Then pick it up and throw it at this peg. It’s a game, see? You get the horseshoe back.”

“Yes, sir, I see. How much are horseshoes selling for?”

This is a pretty admirable use of pure dialogue, isn’t it? It tells us everything we need to know about characters that the book is not going to explore in much depth: Major — de Coverley is a whimsical commander who regards his own word as law, and Milo is obsessed with the art of the deal.

Not bad character development, for only thirteen lines of dialogue. As a technique, no-frills dialogue can undoubtedly be extremely useful, and I applaud its use in moderation. However — and this is one of my patented BIG howevers — like the rule about perspective in third-person narration, a lot of writers and writing teachers get carried away with it.

In fact, you can’t throw a piece of bread at a writers’ conference without hitting someone who will tell you, with an absolutely straight face, that dialogue should NEVER be encumbered by non-spoken information.

Those of you who have been reading the blog for awhile should be able to predict my reaction to this: I’m no fan of the hard-and-fast stylistic rule, generally speaking. The rules of grammar I can respect as immutable (as I wish more writers, particularly those who crank out copy for magazines and newspapers, did), but I am always mistrustful of any rule that tells me that I must dismiss a particular piece of writing automatically, without really reading it, on the basis of a stern stylistic preference.

Perversely, so does Millicent, usually, at least in this particular case. Yes, I know that’s a bit odd in someone whose job is to dismiss many pieces of writing automatically, often based on rather cursory readings, on the basis of stern preconceived notions of, say, how a professional manuscript should be formatted (if you’re not absolutely positive, please see the HOW TO FORMAT A MANUSCRIPT category at right before you even dream of passing your pages under her bloodshot eyes) or current conceptions of style within her boss agent’s chosen genre.

But believe me, if you read manuscripts for a living, you might start resenting dialogue-only scenes as well. I must admit it: like Millicent, I often find long stretches of pure dialogue rather boring.

Yet despite the pervasiveness of this attitude amongst professional readers — yes, including contest judges — aspiring writers keep submitting manuscripts crammed with lengthy dialogue-only scenes, probably for much the same reason that the other dialogue weaknesses we’ve discussed in this series are so incredibly common. Movies and television have accustomed us to stories told entirely by dialogue, visuals, and background music, after all.

Is this the right time to remind everybody that novels and memoirs are not limited to those storytelling techniques? Would it be too cruel to suggest that utilizing only those means in a manuscript is rather like an orchestra conductor’s telling the woodwind, brass, and percussion sections that they might as well go home, since the tune’s going to be carried entirely by the strings?

There’s nothing wrong with violin music, of course — but if you’re going to the symphony, is that all you want to hear?

I’m sensing some disgruntlement amongst those of you who have been hanging out at writers’ conferences lately — particularly conferences that feature those ever-popular speakers, screenwriters eager to share the tricks of their trade with book writers. If you took that same piece of bread you were trying to fling above and cast it at the speakers’ table at the same average conference, you might well hit some expert who had come to tell novelists that their work would be best served by embracing screenwriting techniques with vigor, and keeping thought and physical sensation reportage to a minimum.

I can tell you the source of this advice: a very common fledgling writer tendency to get so bogged down in reporting every thought the protagonist has that the text slows down to the rate of molasses flowing uphill. It is definitely possible to stay too much in a character’s head.

Yes, yes, we all know about Proust and Dostoyevsky’s characters who languish in bed for scores of pages at a stretch, contemplating their lives. It was fresh when they did it, but it’s been done so many times now that it’s bound to seem derivative.

For my sins, I once sat through a five-hour version of HAMLET that so catered to the title character that the actor (who, since he is now a rather famous political blogger and former editor-in-chief of THE NEW REPUBLIC, shall remain nameless) was allowed to take FIFTEEN MINUTES to get from “To be or not to be” to “Soft you now, the fair Ophelia” — a mere 33 lines of text, according to the Riverside Shakespeare that every college student of my generation owns.

And this for a speech that, as any Shakespearian actor can tell you, half the audience knows well enough by heart to chant softly along with the actor. It was a bit de trop. (Truth compels me to own that since it was the late 1980s, the audience of this particular production of HAMLET was also plagued by repeated playings of Frankie Goes to Hollywood’s dubious hit, RELAX, DON’T DO IT. I’ve witnessed more subtle directorial symbolism.)

From the reader’s perspective, a too-long sojourn into any character’s thoughts, feelings, and doubts (a particular favorite for writers of literary fiction, perhaps due to too many viewings of HAMLET in their early youths) can feel interminable. I am not necessarily an advocate of the hard-and-fast rule that some conflict should occur on every single page (although it’s not a bad rule for a first-time self-editor to follow), but most readers do tend to get a bit restive after the fourth or fifth page of a character’s sitting around and thinking.

And we already know how Millicent tends to react to it, right?

If you are not of the sit-and-ponder school, but are still wondering if you are staying too much in a character’s head in a third-person narrative, here’s a self-editing tip: go through the text and note every time the reader is given information outside dialogue by the protagonist’s specifically NOTICING something. Pay attention to whether the text lets the narration mention that the truck stop waitress has red hair, or whether Joe Protagonist SEES her have red hair.

If you find that more than about a tenth of the information is conveyed as protagonist sensation, you should think about moving the perspective outside him more. Or consider switching to first-person narration, where thought may be intermingled seamlessly with narration.

All that being said, I am still a fan of exposition alternated with dialogue, particularly in emotionally-charged scenes. We writers live so much in our heads that we tend to create characters who do so, too. However, in real life, people have physical reactions to things: discomfort in their guts when meeting someone smarmy, tightness in the chest when yelled at by the boss, slumping of the shoulders when receiving the news of the death of a friend.

These are legitimate pieces of information to include in characterization; they often add depth to dialogue-based scenes. Not to mention being a great way to introduce more to the scene than is apparent in the words spoken. Because, let’s face it, there are plenty of human interactions that cannot be adequately conveyed in all of their nuanced glory by dialogue alone.

Frankly, I’m skeptical about the idea that dialogue can ALWAYS convey everything that is going on in a scene, either emotionally or factually. People very frequently do not say what they are thinking, and Freudian slips, though common in post-war literature, actually do not occur with great frequency in real life. Frequently, what a character is NOT saying can be as telling as what she is. Even in comedy, where speed of exchange is most desirable, adding exposition amid the verbal exchanges of wit can considerably heighten the tension of a scene.

Since I’m trotting out so many of my pet exemplars today, let’s take a look at this excerpt from E.F. Benson’s LUCIA IN LONDON, the second installment in Benson’s brilliantly funny Mapp and Lucia series. Here, social climber Lucia is sitting in the boudoir of duchess Marcia, chatting with her newly-acquired friends about lovers; she has been pretending to be having an affair with fey Stephen, to make herself appear more interesting, and Marcia et alia are trying to grill her about it. Lucia has just finished saying:

“… If you all had fifty lovers apiece, I should merely think it a privilege to know about them all.”

Marcia longed, with almost the imperativeness of a longing to sneeze, to allude directly to Stephen. She raised her eyes for a half second to Adele, the priestess of this cult in which she knew she was rapidly becoming a worshipper, but if ever an emphatic negative was wordlessly bawled at a tentative enquirer, it was bawled now. If Lucia chose to say anything about Stephen, it would be manna, but to ask — never! Aggie, seated sideways to them, had not seen this telegraphy, and unwisely spoke with her lips.

“If an ordinary good-looking woman,” she said, “tells me that she hasn’t got a lover or a man who wants to be her lover, I always say, ‘You lie!’ So she does. You shall begin, Lucia, about your lovers.”

Nothing could have been more unfortunate. Adele could have hurled the entire six rows of Whitby pearls at Aggie’s face…The effect of her carelessness was that Lucia became visibly embarrassed, looked at the clock, and got up in a violent hurry.

“Good gracious me!” she said. “What a time of night! Who could have thought our little chat had lasted so long?”

There is a LOT of information conveyed in this excerpt, and all of it contributes to Benson’s comic effect. Now look at the same passage after the dialogue-only rule has been applied to it:

“… If you all had fifty lovers apiece, I should merely think it a privilege to know about them all.”

“If an ordinary good-looking woman,” Aggie said, “tells me that she hasn’t got a lover or a man who wants to be her lover, I always say, ‘You lie!’ So she does. You shall begin, Lucia, about your lovers.”

“Good gracious me!” Lucia said. “What a time of night! Who could have thought our little chat had lasted so long?”

Quite a bit flatter, isn’t it? Aggie’s fluke and Lucia’s reaction are still there, but the other two women might as well not have been in the room. We have entirely lost the delicious sense of conspiracy between Marcia and Adele, and Aggie’s blunder has been reduced to simple gaucherie. As a direct result, it’s substantially less funny — and less nuanced.

Again, the enriched dialogue method should be used in moderation, just as the dialogue-only method should be. Like profanity, stylistic restrictions are far more effective when used sparingly than constantly; who pays attention to the profanity of a constant swearer? Select the time when your dialogue choice will have the greatest effect.

And that, thank heavens, is my last word on dialogue, at least for the moment. Brace yourself for our giddy, headlong upcoming plunge into pitching — and, as always, keep up the good work!

PS: when’s the last time you made a back-up of your computerized writing files? If you haven’t done it within the last week, humor me, please, and do it as soon as possible; I’d hate to think of any of you losing pages or chapters in the event of a hard disk crash. If you’re unclear on what your backing-up options are, please rush post-haste to the BACK-UP COPIES category on the list at right.

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Constructing effective interview scenes, part VIII: like I said, yeah, and other snore-inducing perils of dialogue lifted from real life

Waiting for the next pile of submissions to hit the editorial desk

Waiting for the next pile of submissions to hit the editorial desk

 

Much like the career writer’s life, the life of a professional reader like me is singularly devoid of holidays. The struggling economy sure is pulling a lot of dusty manuscripts out of bottom desk drawers, so this summer, even the nicest weather seldom pulls me away from my editorial desk. At best, I move it outside.

All of that intensive reading leaves me with an unusually high level of sympathy for our old friend, the infamous Millicent agency screener. You remember her, right? She’s the luckless soul employed by an agency to sift through the hundreds of query letters they receive every week — and, more often than not, to read requested submissions to see if they should be passed along to the agent who requested them.

Was that giant sucking noise I just heard all of you who are approaching agents for the first time gasping at the notion that the agent to whom you addressed your query — or worked up nerve to give a pitch at a conference — might not be the one making the decision whether to reject your manuscript? Sorry to disillusion anyone, but at a large agency, and even most of the small ones, the agent is seldom the first reader.

Why? Long-time readers of this blog, chant it with me now: time. If the average agent read every single incoming letter, e-mail, and manuscript sent by an aspiring writer, she’d never have time to sell any books. Millicent’s eagle eye assures that she will see only the submission that she might realistically end up representing.

Try not to resent that too much: folks in agencies tend to work exceptionally long hours. Heck, Millicent’s boss is probably reading her existing clients’ next books on the subway on her way home to Brooklyn, or after she tucks her kids into bed at night; she has to squeeze work by potential clients into her schedule wherever she can.

Which means, incidentally, that she’s every bit as likely to be bleary-eyed and grumpy when her pupils hit a manuscript’s first few pages as the submission-inundated Millicent is. Remember that, the next time you’re tempted to complain that agency screeners — who are, after all, employed primarily in order to reject manuscripts, since any agent can only take on a tiny fraction of the writers that approach it in any given year — are too harsh in their expectations. She was very likely instructed to be that touchy about manuscript megaproblems.

Why, what a remarkable coincidence — we’ve just been talking about one of the most pernicious manuscript megaproblems, poorly-constructed interview scenes, haven’t we? Let’s get back to it by examining one of my –and Millicent’s — perennial least-favorites, repetitious dialogue.

Yes, it does turn up all the time in interview scenes, especially in that annoying species of unrealistic dialogue that consists of lightly-disguised monologue with a monosyllabic second character thrown in. These sterling specimens of prose tend to run a little something like this:

“I can’t believe how arrogant that car dealer was!” Sandy fumed. “You’d think he’d never met a woman who wanted to buy a car.”

“Yeah,” Jeff replied.

“I should have told him that I was going home to e-mail the National Organization for Women, to get them to issue a general boycott of his lot.” Angrily, she wrestled to undo the bungee cords that held the driver’s side door onto her 1978 Saab, provided that she never attempted to accelerate above thirty miles per hour. “Did you see how surprised he was that we left?”

“Um-hm.”

“You don’t suppose his telling me that women don’t know anything about cars is his standard sales technique, do you? Other women can’t actually have bought cars after a line like that.”

“No,” Jeff said, crawling into the passenger seat via the smashed back window. “I imagine not.”

Sandy dug under the visor to retrieve the seatbelt. “Well, I wouldn’t be so sure. It’s like those construction workers who yell disgusting things at women walking by their worksites: if it didn’t provoke a positive response at least once every 10,000 times, would they keep doing it? Or do you think that’s just blaming the victims?”

“Could be.”

“Anyway,” she concluded after she had successfully hot-wired the car, so she would not have to force the mangled key into the half-melted ignition, “I guess he won’t be offering five dollars on a trade-in again!”

“Absolutely,” Jeff said, clinging for dear life to what was left of the dashboard.

I ask you: what purpose is Jeff serving in this conversation, other than listener? And if he isn’t in the scene for any other reason, why doesn’t he just shut up and let Sandy blurt out her entire speech, instead of adding line after excisable line of entirely colorless dialogue?

Not to mention repetitious. And, lest we forget, a rather poor interview scene, because it’s not actually a conversation; all Jeff has to do to obtain Sandy’s opinion (of a scene he’s apparently just witnessed, no less) is to be there.

Stop jumping up and down — I see all of those raised hands out there. “But Anne!” the first realism-lover I call upon protests. “Isn’t this a common type of real-life conversation? Mightn’t Jeff just be a monosyllabic guy, and couldn’t the fact that he’s basically not participating in this scene be indicative of something about his relationship with Sandy? Couldn’t it, in fact, be justified as character development?”

Yes, yes, yes, and maybe. But let me ask you something: are you planning to be sitting next to Millicent when she reads this particular piece of dialogue, in order to explain why Jeff’s being so darned uninteresting?

I didn’t think so, but you’d be amazed at how often aspiring writers believe that if an authorial choice can be explained — even if it needs to be explained, when the text itself doesn’t reward the choice — then it’s perfectly fine. The fact is, it’s unlikely to the point of laughability that the author will be in the room when an agent, editor, or contest judge first encounters a scene like this, so when precisely is the writer going to defend it? After the manuscript’s already been rejected?

If you don’t like that answer, you’ll be happy to hear that I can suggest another, even better reason not to reproduce this type of dialogue on the page: it’s usually boring for the reader. Never forget that part of the novelist’s goal is to entertain.

Trust me: Millicent never forgets it. A submission that bores her is going to end up in the rejection pile, inevitably.

But you do indeed have a point, reality-huggers: in life as we know it on a quotidian basis, people really do talk like this. Sometimes, it isn’t even deliberate. I recently enjoyed a long, gossipy conversation with a very old friend of mine with a very distinctive speech pattern: she says, “Like I said…” every other minute or so. In a long anecdote — to which she is quite addicted, as a world traveler with unusual tastes in traveling companions — she often uses this phrase ten or fifteen times.

In a single two-minute anecdote.

Since we grew up together, you would think I would know where she had picked up this rare trope, but I don’t; it’s an adult acquisition. We have both wandered far from home, evidently. But still, you’d think I would have some inkling as to its origin: she and I were so closely allied in high school that at her wedding, her father spent 45 minutes grilling my boyfriend about his prospects and intentions toward me.

You might say that we come from a close-knit community.

Our hometown does in fact have a distinct speech pattern, a mixture of the lilt remaining when a small town in Switzerland (cow and wine country) picked up and became a small town in California (wine and cow country), certain Mexican-influenced words, a smattering of barrel-related French, and a linguistically inexplicable tendency to pronounce “mirror” as “meer.”

Being a farming community (the aforementioned wine), of course, certain agricultural tropes abound in season, such as, “How about this rain? Sure do need it,” “The grapes would have been in by now, 20 years ago” (untrue, incidentally), “Did you hear that bears have been at Farmer X’s grapes?” (true, incidentally; brown bears like expensive fruit), and “Damned drunken tourists have been at my vines again. They think every grape in sight is a free sample. Don’t they know that I make my living from growing them?”

But “like I said,” no.

Now, being a sharp-eyed writer with a strong sense of verisimilitude in dialogue, you may have noticed something about all of these phrases, real-life tropes that actual human beings actually say quite bloody often in my native neck of the woods. Chant it with me now: they would all be DEADLY dull in written dialogue.

As would a character who constantly punctuated her personal stories with “like I said…” Or indeed, almost any of the small talk which acquaintances exchange when they bump into one another at the grocery store. Take this shining piece of Americana, overheard in Sunshine Foods in my hometown not so long ago:

A: “See you got some sun today, Rosemary.”

B: “I was picking peaches. How did your dentist appointment go?”

A: (Laughs.) “The dentist won’t be buying his new boat on my dime. Was that the Mini girl who just dashed by?”

B: (Craning her head around the end of the aisle.) “Could be. Must be visiting family. She’s not married yet, is she?”

A: (Shakes her head.) “Oh, hi, Annie. Visiting your mother?”

Me: (Seeking escape route.) “Yes. How’s your son? I haven’t seen him since high school. (Murmurs to boyfriend, covered by Mrs. A’s lengthy description of the relative heights, ages, and weights of her grandchildren.) Thank God.

A: And how’s your mother?

Me: Oh, fine, fine. I’d better be going. Nice to see you.

B: Give my regards to your mother.

Me: I will. (Wheeling cart away.) Remember me to Bobby, his third wife, and his eighteen children from various marriages.

A: Well?

B: (Sighing.) Still no wedding ring.

Okay, what’s wrong with this scene as dialogue on the page, over and above its repetition? You can hardly fault this exchange for verisimilitude — it not only is more or less a transcript of an actual conversation, but it sounds like one, literary traits that do not necessarily go hand-in-hand — but it’s missing something, right? Any guesses, wild or otherwise?

Award yourself three gold stars if you yelled, “Well, it’s hardly character-revealing, is it? Who are these people as individuals, as opposed to representatives of a collective small-town mentality?”

See it now? This exchange might as well have been said by actors, rather than specific people with personal quirks. Granted, as is, it might tell you a little something about the spying capability of my home town’s feared and respected Little Old Lady Mafia, but it doesn’t tell you much about the characters as human beings, or their relative positions within society.

And if there was a plot (other than to get me married off to someone with whom I might produce more little winemakers, a quest that is ongoing and perpetual), its intricacies are not particularly well revealed by this slice o’ life.

Oh, how often writers forget that real-life dialogue generally does not reproduce well on the page! If I had a nickel for every time I’ve heard a writer say, “But s/he really said that!” or “But that’s what people really sound like!” I would buy my own Caribbean island and send the entire Little Old Lady Mafia on annual vacations there.

“But Anne,” I hear some of you protest, “speaking of boring one’s readers, haven’t we already talked about this, and relatively recently? I get it, already: just as real-life events often don’t translate well into fiction, neither does most dialogue. Am I missing a nuance here?”

Perhaps one: aspiring writers also tend to forget that real-life dialogue is SELDOM character-revealing — and thus reproducing it in a manuscript will often not convey as much about a character as they sometimes expect.

Or, to put it less gently, Millicent couldn’t care less whether the dialogue on the page actually happened, unless the manuscript is nonfiction; what concerns her in a novel submission is whether it’s entertaining.

In fact, you’d have to search long and hard to find a Millicent who wouldn’t argue that novel dialogue should specifically not be like real speech — it should be much, much better. Take, for instance, the oh-so-common writerly habit of placing the speeches of an annoying co-worker, relative, ex-lover, nasty dental receptionist, etc. into fictional mouth of a minor novel character as a passive-aggressive form of revenge. (Come on, every writer’s at least thought about it.)

To a professional reader, the very plausibility of this type dialogue often labels it as transcripts of reality:

“Oh, wait a minute, Sarah.” Pausing in mid-gossip, Theresa picked up the overturned plastic cup before anyone else could step on it, placing it neatly on the dining hall checker’s desk.

Dina the checker glared at it as if it was covered in baboon’s spit. “Don’t you dare leave your trash on my desk. Do you think I have nothing to do but clean up your messes?”

“It was on the floor,” Theresa stammered awkwardly.

“Don’t you give me your excuses.” Dina grew large in her seat, like a bullfrog about to emit a great big ribbet. “You walk that right over to the trash can. Now, missie.”

“I thought you had dropped it.”

“Go!”

“I’ll save you a seat,” Sarah offered, embarrassed.

Inwardly seething and repenting of her Good Samaritanism, Theresa obediently gave up her place in the block-long lunch line in order to take the walk of shame to the garbage receptacles on the far end of the dining hall. How quickly a good mood could evaporate.

Tell me: what about this scene would tip off Millicent that this really happened, and that Dina is a character from the author’s past? And why would her being able to tell this be a liability? Why, in fact, would Millicent be surprised if Dina ever showed later in the book any side other than the touchy one displayed here — or, indeed, if she ever appeared again?

Actually, that was a trick set of questions, because the answer to each part is the same: because the narrative doesn’t provide enough motivation for the intensity of Dina’s response — and fairly clearly, the writer doesn’t think that any such explanation is necessary. That’s usually an indication that the writer has a fully-formed mental image (negative, in this case) of the villain in question.

In other words, this is a rather subtle manifestation of the telling, rather than showing phenomenon: because the writer experienced this exchange as nasty because Dina was nasty, she has assumed that the reader will perceive it that way as well. But without more character development for Dina — or indeed, some indication of whether this kind of insistence was typical for her — the reader isn’t really getting enough information to draw that conclusion…or any other. It’s just an anecdote.

Yet without reader feedback, most aspiring writers wouldn’t notice this narrative problem — any guesses why?

If you said it was due to the fact that the writer’s memory of Dina the real person is so strong, run out and get yourself a chocolate sundae with jimmies on top. In his mind, her character is so well established that he can just write about her, rather than helping the reader get to know her.

The other tip-off that this was a real exchange, in case you were wondering, is that Theresa is presented as a completely innocent victim of an unprovoked attack. The pure villain vs. completely blameless protagonist is a dead giveaway that dear self is concerned.

And yes, thank you, I WAS darned annoyed when Dina — in real life, a very nice woman named Ellen who happened to be having a spectacularly bad day — misinterpreted my act of good citizenship. But if I crave well-deserved vindication from the total strangers who might conceivably read this story, I’m going to have to do quite a bit more character development.

Not to mention integrating the incident into the storyline well enough that it’s actually interesting to read. And, dare I say it, entertaining.

Stop scowling at me; expecting writing to be interesting and entertaining is not a Philistine’s objection. Of course, writers want to be true-to-life in our dialogue: as Virginia Woolf wrote, “fiction must stick to the facts, and the truer the facts, the better the fiction.” But let’s not forget that in order to maintain a reader’s interest, a book has to have entertainment value, too — and that however amusing a verbal tic might be in person, repetition is often annoying in a character on the printed page.

This is especially true when a character is tired, angry, or in pain, I notice: all of a sudden, the dialogue sounds as though all of the characters are trapped in one of those interminable Samuel Beckett plays where the people are doomed to move immense piles of sand from one end of the stage to the other with teaspoons. See if this dialogue sounds familiar, theatre-goers:

A: “Oh. You’re home.”

B: (nursing the thumb the elephant trod upon in the last scene) “Yeah.”

A: “Have a nice day?”

B: “Um-hm.”

A: “I was cleaning out the attic today, and I came across that picnic blanket we used when we went out to Goat’s Rock Beach to scatter Father’s ashes to the four winds and the tides. How it rained that day, and then the sun broke out as if Father and God had joined forces to drag the clouds aside to smile upon our picnic.”

B: “Yeah.”

A: “Ham sound good for dinner?”

B: “Yeah.”

Since it’s my job as a book doctor to be irritated by exchanges that might irritate Millicent, I like to flag any piece of dialogue that contains more than one use of yeah, really, yes, no, uh-huh, um, or a linguistic trope such as our old pal “like I said…” Almost invariably, these are an indication that the dialogue could either be tightened considerably or needs to be pepped up.

“Like I said…” would be a particularly easy edit, because it would be a pretty sure indicator that the speaker is repeating herself (although interestingly enough, my old friend habitually uses this phrase when she ISN’T repeating herself, I notice). Similarly, anyway and however in dialogue are pretty reliable flares, indicating that the speaker has gotten off-topic and is trying to regain his point — thus warning the manuscript reviser that perhaps this dialogue could be tightened so that it stays ON point.

My fictional characters tend to be chatty (dialogue is action, right?), and I was once taken to task for it by a fairly well-known writer of short stories. She had just managed to crank out her first novella — 48 pages typeset, so possibly 70 in standard manuscript format — so perhaps unsurprisingly, she found my style a trifle generous with words. “Only show the dialogue that is absolutely necessary,” she advised me, “and is character-revealing.”

Now, since the dialogue in her published works has seldom, if ever, strayed beyond three lines, regardless of situation or character, I was not particularly inclined to heed this advice — have you noticed how often it’s true that established writers with little or no teaching background spout aphorisms that all boil down to “Write as I do”? — but I have to say, it has been useful in editing, both for others’ work and my own.

I can even derive an axiom of my own from it: if a person said it in real life, think twice before including it wholesale.

Because, like I said, if it isn’t either interesting or character-revealing, does it really need to be there? Keep up the good work!

Posted on - 2 Comments on Constructing effective interview scenes, part VI: professor, how can I make my dialogue more realistic?

Constructing effective interview scenes, part VI: professor, how can I make my dialogue more realistic?

masters-hoods-en-masse

Did everyone have a nice Fourth of July? In order to teach me a lesson about realistic dialogue, apparently, Someone Up There arranged for me to spend it with a bevy of college professors. Nice people, all, full of charming chat about…

Wait a minute; I’ll bet I can read your minds. 90% of you have already decided that the conversation was stuffy, learned, and generally uninteresting to anyone who doesn’t happen to be conversant with particle physics, James Joyce, and/or the Bourbon Dynasty, haven’t you?

What makes me leap to that (in your case, possibly unwarranted) conclusion? Reading manuscripts for a living, that’s what. Rare is the professorial character who walks into a bar, sits down, and doesn’t immediately start spouting the greatest hits from his latest lecture. Usually right before he does something spectacularly absent-minded.

Seriously, the prating professor is one of the great unsung stereotypes of the literary world. Just ask any professional reader (agent, editor, contest judge, writing teacher, Millicent the agency screener) who happens to hold an advanced degree herself: it’s bound to be her pet peeve.

And with good reason: even manuscripts that conscientiously eschew the sulky teenager, the ditsy flight attendant, the corrupt politician, and the unattractive computer genius have been known to embrace the ever-lecturing lecturer with a vim that makes one wonder just how many aspiring writers were bored to death in college. Or high school. Or merely have never had the good fortune to hobnob with doctorate-holders at a social function.

The ugly, ugly result: like many a reader before her, a Millicent with a master’s degree is fated to roll her eyes over unrealistic dialogue.

Why, we were talking about that just the other day, weren’t we? If memory serves — and I’m quite positive that it does — just before I elected to ski down the slippery slope of dissecting all of the problems Hollywood narration can bestow upon a manuscript, I was already perched upon a soapbox, pointing out the pacing, voice, and storytelling dangers inherent to sneaking too much background information or physical description into interview scenes early in a novel submission.

Today, I’m clambering back up on that soapbox. Because, honestly, I’m reading as fast as I can, but I’m just not going to be able to read every manuscript in the English language before it lands upon the always-crowded desk of our old pal Millicent.

No doubt spilling her too-hot latte on her master’s hood, like the ones depicted above. Because, naturally, like everyone who has ever earned an advanced degree, she never takes off her robes, right?

While I’m adjusting my purple velvet doctoral tam — yes, really — allow me to recap a bit for those of you who missed the earlier posts in this series: an interview scene is one where a character, generally the protagonist, obtains information critical to the plot and/or character development from another character, extracted through dialogue. An inefficient interview scene is one in which, as is all too often the case in submissions, the narrator is not a particularly good interviewer. Or thinks that s/he is being clever by not just coming out and demanding the information s/he has ostensibly walked into the scene to collect.

Can you blame a reader for becoming a tad impatient with an interviewer who NEVER ASKS THE LOGICAL FOLLOW-UP QUESTION or JUST SITS THERE WITHOUT ASKING ANYTHING, waiting for the interview subject to spill his guts spontaneously?

If the reader in question happens to be Millicent, her cousin Maury the editorial assistant, or her Aunt Mehitabel the noted contest judge (hey, they’re a literary-minded family; advanced degree-holders, all), the consequences are usually even more serious: if s/he loses interest in the manuscript before her, she tends to stop reading.

In other words, “Next!”

How may a writer avoid this grisly fate? Here’s a good rule of thumb: while not everything that people say in real life makes good dialogue, it’s an excellent idea to make sure that all of your dialogue is in fact something a real person MIGHT say.

And here’s a secondary rule of thumb — a rule of forefinger, so to speak: that goes double for any dialogue that sounds anything remotely like Hollywood narration. Yes, if you have heard with your own tiny, shell-like ears a real person speak that way.

Remember, please, that dialogue is not automatically realistic just because a real person has at some point uttered it. As I have been pointing out none too gently throughout this series, real human beings tend not to tell one another things they already know — except, of course, about the weather (“Some heavy rains we’ve been having, eh?”), the relative progress of sports teams (“How about them Red Sox?”), and tidbits from the latest celebrity death scandal (in the interests of moving this along, I’ll spare you all my eulogistic renditions of Ben and I’ll Be There, despite the fact that they happen to fall smack in the middle of my flute-like soprano range).

In print, such iterations of mundane issues are notably primarily for their soporific value. (Translation: zzzzz.) As storytelling, such homely gems just tend to slow down the action of the scene.

Interestingly enough, adhering to these two rules while revising almost always results in trimming interview scenes substantially. This is particularly true for interviews that provide the opening conflict in novels, where Hollywood narration and dialogue stuffed to the gills with visual clues about characters tend to congregate — and thus are likely to do the most damage.

I sense some shifting in seats out there. “Yeah, yeah,” the impatient are murmuring. “You already yammered at us about this last week, Anne. Cut to the chase, already.”

Funny, that last sentence is precisely what Millicent is often heard muttering over interview scenes. Without the last week part, that is.

But you have a legitimate point, impatient mutterers. However, in my earlier discussion of the phenomenon, I left out one of the primary reasons Millicent tends to have that particular knee-jerk reaction: if the first couple of pages of text are a bit heavy-handed, agency screeners, contest judges, and other professional readers usually leap to the conclusion that the ENTIRE text reads the same way.

An assumption, as you no doubt have already guessed, that conveniently enables Millie and her ilk to reject the descriptively front-loaded submission immediately and move swiftly on to the next.

I have seen a LOT of good manuscripts done in by this tendency. Because this is such a common problem, as an editor, one of the first places I look to trim is that first scene — which, as I mentioned a few days back, is very, very frequently an interview scene. My editing antennae perk up particularly strongly if the opening scene relies far more heavily upon dialogue than narration.

Why, all of you interview-writers ask in trembling tone? Well, see for yourself, in this piece of purple-tinted prose:

“Don’t you go rolling those large hazel eyes at me, Thelma,” Marcel warned. “It hasn’t worked on me since our days in the chorus twelve years ago, in that bizarre road company of Auntie Mame. And you can save the eyelash fluttering, too. You’re wearing too much mascara, anyway.”

Thelma laughed. “That’s a fine criticism, coming from a man wearing false eyelashes. Just because you’re a drag queen doesn’t mean you can’t dress with some taste. I mean, bright red lipstick with a pale lavender sweater? Please.”

“What about you?” Marcel shot back. “In your puce bathrobe with purple magnolias dotted all over it still, at this time of day!”

Thelma walked around him, to check that the seams on his stockings were straight. “Because you’re my best friend in the world, I’m going to be absolutely honest with you: you’re too heavy-set for a miniskirt now, darling. Certainly if you’re not going to shave your legs. What are you now, forty-five and a size twenty-four?”

Marcel smoothed down his Technicolor orange wig. “At least at six feet, I’m tall enough to wear Armani with style. Your cramped five foot three wouldn’t even be visible on a catwalk.”

Admittedly, the banter here is kind of fun, but a judicious mixture of dialogue and narration would convey the necessary information less clumsily, without rendering the dialogue implausible. Try this moderately snipped version on for size:

Thelma rolled her large hazel eyes. Even ensconced in a ratty puce bathrobe that barely covered her short, round form, she carried herself like the Queen of the Nile.

Unfortunately for her dignity, her icy hauteur act had grown old for Marcel twelve years ago, three weeks into their joint chorus gig in that chronically under-attended road tour of Auntie Mame. “You can save the eyelash fluttering, sweetheart. You’re wearing too much mascara, anyway.”

Thelma laughed. “You’re a fine one to talk taste. Bright red lipstick with a pale lavender sweater? Please.”

His thick, black false eyelashes hit where his pre-plucked eyebrow had originally been; his current fanciful impression of an eyebrow swooped a good four inches higher, threatening to merge with his Technicolor orange wig. Even for a career drag queen, his moué of surprise was a bit overdone. “Will you be getting dressed today, darling?” he asked brightly. “Or should I just get you another bottle of gin, to complete your Tallulah Bankhead impression?”

Thelma walked around him, to check that the seams on his stockings were straight. He was getting too heavy to wear fishnets every night; still, not bad gams, for a forty-five-year-old. “If you insist upon wearing a miniskirt, my sweet, you might want to consider shaving your legs.”

Same information, but more naturally presented, right? By having the narration take over the bulk of the descriptive burden, a rather amusing narrative voice has emerged, conveying a point of view distinct from either Marcel or Thelma’s.

I can hear my mutterers muttering again, can I not? “Okay, so the second version has a stronger narrative voice,” they concede. “But even so, all of that physical description makes the scene drag a bit, doesn’t it?”

Yes, and that brings me back to my closing question from earlier in this series: other than the fact that television and movies have accustomed us all to having an instantaneous picture in our heads of a story’s protagonist, is there a reason that a narrative must include a photographic-level description of a character the instant s/he appears in the book?

I’ll go ahead and answer that one myself: no, there isn’t; TV and movies have simply accustomed us to the notion that our first impressions of any character should be visual, just as in radio, we first hear him speak.

In a visual medium, there’s plenty of reason to give the audience a snapshot, but books are not visual media; narratives can appeal to all of the senses. So the next time you sit down to ponder revising the first few pages of a novel, it’s worth investing a moment or two in pondering the possibility that there is no such reason.

Consider it, perhaps, while sitting with a hard copy of your first few pages in your hand. Is there backstory or physical description in your opening dialogue that could come more gradually, later in the chapter — or even later in the book?

Or – and this is a possibility that occurs frequently to professional readers of interview scenes, let me tell you — is that Hollywood narration or description-laced dialogue the book’s way of telling us that perhaps the book opens at the wrong part of the story?

I hope that didn’t make anyone out there faint; my kind of doctorate doesn’t allow me to resuscitate the fallen with impunity.

Might, for instance, we learn more about Thelma and Marcel in a more graceful manner if, instead of beginning the novel with the dialogue above, it opened with a short prologue showing them twelve years ago, bright-eyed, innocent, and slim — and then jumped ahead to this scene, to show how they and their relationship have changed?

Dramatic, eh? One might even say character-revealing.

Of course, front-loading an opening scene with physical description is not necessarily an indicator of a structural problem. I suspect that often, writers who use this technique as a means of introducing description are driven primarily by a panicked sense that the reader must be told what the characters look like the instant they appear in the text – combined with a recollection that their high school writing teachers said that too-extensive physical descriptions in the narrative are dull. So they’re sort of trying to, you know, sneak the physical description in when the reader isn’t looking.

Trust me, a professional reader is ALWAYS looking. It’s her job.

Looking specifically, in the case of an agency screener or editorial assistant plugging through a mountain of submissions, for a reason to reject the manuscript in front of her. By avoiding the common twin traps of overloading the first scene with crammed-in backstory and physical description, a manuscript stands a much greater chance of cajoling Millicent into reading on to scene #2.

And we all want that, don’t we?

I sense more impatient shifting in the peanut gallery. “Um, Anne?” these fed-up folks say. “Isn’t this the same point you made above? I get it, already: don’t use dialogue to have characters describe one another. Have you considered that there might not be a reason to keep telling us this?”

Ah, but you’re assuming that I’ve already made my primary point. Far from it; like other doctors, we book medicos bill for our advice by the hour. Relax; we’ve still got some time left in our session.

So here comes some professional wisdom: after a screener has had the privilege of scanning a thousand manuscripts or so, it becomes pretty clear that many aspiring writers don’t really understand what the writing gurus mean when they urge us all to open with a hook.

A hook, for those of you new to the term, is a grabber located within the first paragraph of a story or book — preferably within the first sentence, according to some writing teachers — that so intrigues the reader that s/he is instantly sucked into the story. (This is not to be confused with a Hollywood hook, a one- or two-sentence pitch for a script or book. See the so-named category on the list at right, if you are curious about the care and feeding of the latter.)

Often, aspiring writers will interpret the advice to open with a hook to mean that a storyline must open with violent or even bloody action, a mystery that the reader will want to solve, or a conflict-ridden scene. While admittedly Millicent sees a whole lot of manuscripts that open with a bang (with or without gushes of blood), all of these strategic choices can indeed work, if handled well.

Although let me tell you, they are such common choices that it’s a downright relief to most professional readers when a writer elects to open with a powerful visual or sensual image instead.

What’s even more common than the book that kicks off with conflict? An beginning that insists that the reader must be 100% up to speed on the plot and characters by the bottom of page 1 — or page 5 at the latest.

Again, that vexing question rears its ugly head: is this strictly necessary?

Brace yourselves, because I’m about to suggest a revision technique that may shock some of you: just as an experiment, try removing the first scene of your book.

Not permanently, mind you — and certainly not without having made a backup copy of the original first, in case you decide after mature and careful consideration that what I’m about to suggest next was a stupid idea: cut it just long enough to find out whether the story would make sense to the reader without it. If it can fly that way, consider cutting the scene entirely and starting fresh slightly later in the plot.

I’m quite serious about this — you wouldn’t believe how many good manuscripts don’t actually begin until a couple of scenes in, or that allow absolutely gorgeous opening sentences or images to languish on page 4. Or page 15.

Or the beginning of Chapter Three.

Yes, I know: what I’m suggesting is potentially pretty painful; as we discussed in the GETTING GOOD AT ACCEPTING FEEDBACK series (still conveniently accessible in the category list at right, in case you missed it), many, many aspiring writers regard the approach of the reviser’s pen with every bit of the fear and loathing that the published writer feels for governmental censorship. But it’s just a fact that when we’re first constructing a narrative, we writers are not always right about where the story should begin and end.

If you don’t believe this, I can only suggest that you take a gander at THE BROTHERS KARAMAZOV, an undoubted masterpiece that could have lost most of the first 200 pages without bugging the reader much at all.

(That’s a professional opinion, by the way. One of the great fringe benefits of having walls lined with diplomas from prestigious institutions is the ability make sweeping judgments like that about classics without fear of sounding ignorant. While I’m at it, allow me to add: THE TAMING OF THE SHREW is a stupid play, and I found A TALE OF TWO CITIES far-fetched. So there.)

Try to keep an open mind while you’re revising. Be willing to consider the possibility that your story might be more effective — and hook the reader better — if you began it at a different point. Or at least do a little field testing to rule it out.

Believe me, you’ll sleep better at night if you do.

How do I know this, you ask? Because now, I’ve planted the doubt in your mind. As much as you might pooh-pooh the idea that all or part of your opening could be snipped away without fundamental harm to the storyline, you can’t be ABSOLUTELY sure that it’s a stupid suggestion without going back over it pretty rigorously, can you?

You’re welcome — and I mean that very seriously, because an aspiring writer who is willing to examine and reexamine her writing before she submits it is going to have a much, much easier time coping with editorial feedback later on in the process.

Trust me; I’m a doctor. That diploma over there says so.

By the way, what the group of professors were discussing when I walked into the Fourth of July party was Charles Dickens’ BLEAK HOUSE. After I laughed and told them that this was precisely the type of conversation people who didn’t know any professors would write for them, one of them said, “Yes, and the funny thing is, this is a conversation we normally wouldn’t have outside a Dickens conference.”

I rest my case. Keep up the good work!

Posted on - No Comments on Musings on an airplane: the return of Edith Wharton, or, the heavy, heavy responsibility of original selectivity

Musings on an airplane: the return of Edith Wharton, or, the heavy, heavy responsibility of original selectivity

pyranees
Sorry about the lapse in posting; I honestly meant to start blogging again a few days ago. I’ve been just exhausted.

To restate that more positively: I’m back from my fabulous writing retreat in the beautiful mountains of southwestern France — or to be precise, I wrote most of this post while I was on a plane from Zurich to Chicago. (Props to Swiss Air: the flight attendants had no problem with my co-opting three middle seats for a mid-air office. Much easier to use a laptop with your legs stretched out, I find, than folded underneath an unstable tray table. Oh, and they let you know that you’re about to land by offering you wee bars of chocolate.) Truth compels me to say, though, that I took this photo on the way to the retreat, not from it: those dark blobs are the Pyrenees.

If any of you map-huggers out there are thinking that I was neither retreating anywhere near Zurich nor do I generally reside in the vicinity of Chicago, you’re right: it took a van ride, two train trips, and three airplanes to get me from La Muse to Seattle.

Now that’s what I call retreated.

So if I still seem a bit jet-lagged, well, I’m entitled. Which is perhaps why I’ve elected to devote today’s post to yet another extensive discussion with a dead person.

Hey, it’s not as crazy as it sounds. A while back, I started a conversation with Edith Wharton — or, if you want to be pedantic about it, with a few choice excerpts from her THE WRITING OF FICTION, as good a discussion of the craft as you’re likely to find anytime soon.

Should anyone happen to be in the market for one, that is. Stephen King’s ON WRITING is pretty good, too, as is Annie Lamott’s BIRD BY BIRD. I don’t think any female writer should even consider skipping Joanna Russ’ HOW TO SUPPRESS WOMEN’S WRITING. And I’ve never made a secret of my admiration for Carolyn See’s MAKING A LITERARY LIFE.

I could go on all day, but does anyone else have suggestions to share?

My point is, THE WRITING OF FICTION is a fascinating book for anyone interested in, well, the writing of fiction. Particularly, I suspect, for those acclimated to the episodic ramblings endemic to blogs. (Who, me? Episodic? Rambling? Perish the thought.) Although our Edith wrote the book back in the 1920s, her highly opinionated, self-referential argumentative style would be right at home in the blogosphere.

So I’m dragging her into it.

When last I crossed literary swords with Edith, we were talking about whether it’s possible for a writer to imagine a character from a different background sufficiently to render actual research into the conditions under which that character might have lived superfluous.

She seemed to think it was possible, if not necessarily desirable, for imagination to hold the reins of probability, provided that the author maintained an objective distance from the subject matter. Quoth she:

The chief difference between the merely sympathetic and the creative imagination is that the latter is two-sided, and combines with the power of penetrating into other minds that of standing far enough aloof from them to see beyond, and relate them to the whole stuff of life out of which they but partially emerge. Such an all-around view can be obtained only by mounting to a height; and that height, in art, is proportioned to the artists’ power of detaching one part of his imagination from the particular problem in which the rest is steeped.

Myself, I think objectivity is overrated in fiction. Perhaps because the intervening 80 years since she wrote this book have offered so many spectacular examples of authors who decided to ignore the old writing saw write what you know with disastrous results — and if you doubt that, check out some of the female characters that turned up in the works of male authors in the 1950s — I am of the opinion that just guessing how a character unlike oneself might respond to certain stimuli can lead to both unrealistic and stereotyped characters.

How off the mark, you ask? To haul out my favorite example again, the collected short stories of F. Scott Fitzgerald contain SEVEN instances of a female character’s saying to another human being, “I’m so beautiful; why can’t I be happy?”

Need I say more? Except perhaps that what an author regards as his own objectivity might well strike a reader who has something in common with the character on the page as ignorance?

However, for about a century, objectivity was all the rage, so much so that if you bump into an author or editor trained in the 1940s or 1950s, you may well be treated to a lecture on how first-person narratives are inherently flawed. They’re so subjective.

Or good first-person narratives are, anyway.

I didn’t revive the debate on objectivity in order to blame Edith for the pseudo-objective failings of some of the writers who followed in her quite broad wake. (Okay, not merely for that purpose.) I wanted to draw your attention to this little gem of writerly wisdom:

One of the causes of the confusion of judgment on this point[i.e., the difference between mere human sympathy and writerly empathy] is no doubt the perilous affinity between the art of fiction and the material it works in. It has been so often said that all art is re-presentation — the giving back in conscious form of the shapeless raw material of experience — that one would willingly avoid insisting on such a truism. But while there is no art of which the saying is truer than fiction, there is none in respect of which there is more danger of the axiom’s being misinterpreted.

Or, to put it another way, just providing a transcript of what happens in real life isn’t art; it’s court reporting. Good realistic writing is by definition a selective recreation of reality.

Which tends to come as a surprise to advocates of slice-of-life fiction, who believe that the primary goal of writing is to reproduce quotidian reality as closely as possible. That can work very well in a short story or scene in a novel or memoir, but just listing everything that happened in even the most fascinating human interaction tends to overwhelm the reader with detail — and annoy Millicent the agency screener, incidentally.

So how can a writer decide what parts of reality are and are not essential to conveying the story at hand? Ah, there’s the rub. As, indeed, Edith herself points out:

The attempt to give back any fragment of life in painting or sculpture or music presupposes transposition, “stylization.” To re-present in words is far more difficult, because the relation is so close between model and artist. The novelist works in the very material out of which the object he is trying to render is made. He must use, to express soul, the signs which soul uses to express itself. It is relatively easy to separate the artistic vision of an object from its complex and tangled actuality if one has to re-see it in paint or marble or bronze; it is infinitely difficult to render a human mind when one is employing the very word-dust with which thought is formulated.

In case she’s being too polite here, let me make it a bit blunter: one of the difficulties of this art form as opposed to others is that your average Joe on the street doesn’t suddenly whip out a block of marble or embark upon an interpretive dance to react to, say, someone cutting in front of him in a long line — although you must admit that either would be an interesting tactic. No, he uses words, so it’s darned tempting for a fledgling writer to believe that just quoting what he says on that particular occasion will in fact convey the entire situation to the reader.

The usual result? Pages upon pages of dialogue uninterrupted by narrative text, like a radio play, as though the writer believes that no further elucidation could possibly be necessary — one of Millicent’s better-known pet peeves, by the way. Or writers who are flabbergasted to hear professional readers (agents, editors, contest judges, writing teachers, Millicents) castigate their stories as unbelievable or unrealistic.

“Unbelievable?” they gasp. “Unrealistic? But that’s impossible: the scene you’ve targeted really happened!”

I hate to be the one to break it to those of you who love to write the real, but this cri de coeur almost never carries any weight with professional readers. In fact, if I’m going to be honest about it, this incredibly common protest is much, much more likely to elicit a chuckle, or even an eye-roll, than a cry of, “Wow, touché, dear writer. Let’s leave that scene entirely untouched.”

Why can I predict that with such certainty? Well, I’ve said it before, and I’ll no doubt say it again: just because something happened in real life doesn’t mean that it will strike the reader as realistic when it appears on the page.

As the pros like to say, it all depends on the writing. (For a far more detailed analysis of this quandary, check out John Irving’s TRYING TO SAVE PIGGY SNEED, speaking of established authors’ books about the writing life.)

So if Edith hadn’t brought this up, I would have: this is a classic point upon which aspiring writers who have yet to see their words in print and those authors who have (and give advice to the former) so often don’t see eye-to-eye. It’s rare that an established author will argue that all a good writer needs to do to offer fresh insights to the reader is simply to reproduce exactly what she observes in real life. If all a good writer had to do was hold, as ’twere, the mirror up to nature, there would be little difference between the documentary filmmaker and the novelist except medium.

Good art is a lot more complicated than that.

However, you can’t throw a piece of bread at your garden-variety writers’ conference without hitting a writer who will insist that his manuscript — or, in classes, his scene — must have the resonance of truth because IT REALLY HAPPENED THAT WAY. And then these aspiring writers wonder why the pros just stop listening.

Edith, would you mind telling the class why, please?

Still the transposition does take place as surely, if not as obviously, in a novel as in a statue. If it did not, the writing of fiction could never be classed among works of art, products of conscious ordering and selecting, and there would consequently be nothing to say about it, since there seems to be no way of estimating aesthetically anything to which no standard of choice can be applied.

Did some of you get lost in the verbiage there? Basically, Edith is saying that just throwing your diary onto the printed page isn’t art, any more than simply setting up a camera to film every second of everyday life would be, because that would remove the artist from the process as anything but transcriptionist. A good writer, however, picks and chooses what parts of reality are important to the story and leaves out the rest.

Or, to use a glaring modern example, do you honestly think that reality TV would be bearable for even fifteen consecutive minutes’ viewing if no one were editing the footage?

Think about that the next time you hear someone say that the point of written dialogue is just to reproduce the speech of everyday life. (And yes, school-age readers, you have my permission to print out what I just said and wave it in your English composition teacher’s face.)

Before the young and the daring think Edith and I are taking their side too completely, let’s see what she has to say about the perennial bugbear of the young writer, the desire to do something that’s never been done before in print:

Another unsettling element in modern art is that common symptom of immaturity, the dread of doing what has been done before; for though one of the instincts of youth is imitation, another, equally imperious, is that of fiercely guarding against it. In this respect, the novelist of the present day is in danger of being caught in a vicious circle, for the insatiable demand for quick production tends to keep him in a state of perpetual immaturity, and the ready acceptance of his wares encourages him to think that no time need be wasted in studying the past history of his art, or in speculating on its principles.

“Ha!” I just heard half of you exclaim. “Ready acceptance of his wares! You try landing an agent in the current literary market, Edith.”

Before you dismiss this portion of her argument accordingly, consider a moment: I think a case could be made, and a pretty good one, that the extreme difficulty of selling first fiction, combined with how much busier our lives are than writers who lived a hundred years ago, tends to have the same effect that she’s describing here.

Don’t believe me? Okay, line up ten unpublished novelists and ask them to name not only the bestsellers in their categories in which they write, but the back-list perennials. Don’t accept any answer that names a book that’s been out for more than two years. Ask them to give you thumbnail reviews of each, and explain how their own books are similar or different.

8 of them will not be able to it; at least 5 will not have read anything in their chosen category that has come out within the last two years, which means that they are unfamiliar with the market. And 2-3 will laugh and tell you that they don’t have time to read at all.

But if you ask them if their novels are original, all ten will promptly say yes. But if they’re not familiar with the market in their book categories, how on earth do they know?

This, I’m afraid, is one of the things that render professional writers fairly easy to spot at a conference. Ask ten recently published novelists the same question, and you’ll probably get some pretty detailed analysis of the current book market. (Not to mention a plethora of complaints about their agents and editors.)

“Ah,” some of those non-readers will say, “but I don’t want my vision sullied by contact with others’. Nothing tamps down originality more than listening to what other people say.”

Really? Interesting. Let’s hear Edith’s opinion on the subject.

True originality consists not in a new manner but in a new vision. That new, that personal, vision is attained only by looking long enough at the object represented to make it the writer’s own; and the mind which would bring this secret germ to fruition must be able to nourish it with an accumulated wealth of knowledge and experience.

This, my friends, is one of the best definitions I’ve ever seen of what the publishing industry means by fresh, an elusive quality that tends to catch Millicent’s eye and warm the cockles of her boss agent’s cold, cold heart. Many, many writers could write the same story, but the difference between a fresh take and something that Millicent has seen fifteen times in the last week lies largely in how the writer chooses to tell the story, right?

Think the various writers’ respective decisions about how to narrow down what parts of reality do and do not add to the story might have anything to do with that?

Uh-huh; Edith’s not just whistling Dixie here: this is serious writing advice.

Not to mention a killer self-editing philosophy: when in doubt, ask yourself: could anyone but me have written this particular sentence/scene/character? If so, how can I revise it to render my voice and worldview more apparent? Repeat with every sentence/scene/character in your manuscript.

A lot of work? You bet. But as Edith says:

At any rate {the myth of originality without study} is fostering in its young writers the conviction that art is neither long nor arduous, and perhaps blinding them to the fact that notoriety and mediocrity are often interchangeable terms. But though the trade-wind in fiction undoubtedly drives many beginners along the line of least resistance, and holds them there, it is far from being the sole cause of the present quest for short-cuts in art.

That’s her really, really nice way of saying that if a writer’s only goal is to get published, the art is likely to suffer. Ditto if the writer is too lazy to learn what being a writer in her chosen category entails before taking a crack at it herself.

But she’s not about to let off the hook those who assume that if

(a) their own writing is having a hard time getting published, then

(b) all good writing must be having a hard time getting published, therefore

(c) everything currently being published is rubbish.

You will literally never hear a published author arguing this, incidentally, for obvious reasons, which is why, in case those of you who hang around writers’ conferences have been wondering, agents and editors simply stop listening to anyone who makes this particular argument. Which may be why Edith is so unsympathetic to it:

There are writers indifferent to popular success, and even contemptuous of it, who sincerely believe that this line marks the path of the true vocation. Many people assume that the artist receives, at the outset of his career, the mysterious sealed orders known as “Inspiration,” and has only to let that sovereign impulse carry him where it will.

We all know writers who say that, right?

Inspiration does indeed come at the outset to every creator, but it comes most often as an infant, helpless, stumbling, inarticulate, to be taught and guided; and the beginner, during this time of training his gift, is as likely to misuse it as a young parent to make mistakes in teaching his first child.

Wow. I think every writer who has ever even been tempted to say, “Oh, I don’t need to learn about the marketing side of the business; that will be my agent’s job. I handle the creative part,” should think long and hard about what Edith just said. Especially those who subscribe to the astonishingly pervasive writerly belief that all good writing will inevitably get published, regardless of how poorly its author happens to market it.

So does that mean that an aspiring writer should invest all of her writing time in boning up on what’s already on the market? Or that only after a writer has read everything published in the last hundred years should he attempt to write his own book?

Of course not; total immersion in other people’s books and absolute ignorance of the market are not the only two possible courses here. A savvy aspiring writer is going to want to forge a middle path.

And that can be difficult, especially now that finding a mountain of writerly advice is as simple as typing a question into a search engine. As Edith admits,

Study and meditation contain their own perils. Counsellors intervene with contradictory advice and instances.

See? I told you she seems surprisingly up on the current state of blogging about writing.

In such cases these counselors are most often other people’s novels: the great novels of the past, which haunt the beginner like a passions, and the works of his contemporaries, which pull him this way and that with too-persuasive hands. His impulse, at first, will be either to shun them, to his own impoverishment, or to let his dawning individuality be lost in theirs.

Or, to put this as Millicent the agency screener might, the vast majority of the submissions she sees are either completely out of step with the current literary market or quite derivative of a recent bestseller.

…but gradually he will come to see that he must learn to listen to them, take all they can give, absorb it into himself, and then to turn his own task with the fixed resolve to see life only through his own eyes.

In other words, to develop his own voice — and to demonstrate his own unique worldview through the details he chooses from real life to incorporate into his writing.

You had thought I was just rambling on without an ultimate point in mind, hadn’t you? Jet-lagged as I am, I still try to be selective.

I’m looking forward to a less befogged brain on the morrow, however. Keep up the good work!

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The Frankenstein manuscript, part II: when you should be wary about following in the footsteps of the greats

moat-at-la-cite
Isn’t this a great horror movie castle? It’s the (dry) moat around La Cité in Carcassonne, a 19th-century reconstruction of a medieval walled city. Not just any medieval walled city, mind you — the one that used to be on that very spot.

It’s also, and probably more to the point at the moment, a half-hour drive from La Muse, where I am currently enjoying a particularly productive writing retreat.

Speaking of which: I begin today by repeating yesterday’s announcement about the new deadline for the First Periodic Author! Author! Awards for Expressive Excellence: entries are no longer due yesterday. Although as those of you who are already working with agents and editors can probably attest, I need it yesterday actually isn’t all that unusual a request in the publishing industry (which seems to run on two speeds: delay and panic; alternate and repeat as necessary), as you may have heard someplace, I’m on a writing retreat.

In fact, I’ve decided to extend the retreat another couple of weeks. I’m writing up a storm, and where there’s such great support for writing AND magnificent cheese…

So l’m also extending the contest deadline. Entries are due via e-mailed by midnight on Monday, June 1.

Yesterday, I introduced you to the Frankenstein manuscript, the frightening entity that is presented as a book written by a single author, but reads as though it had been written by several, so different are the voices, perspectives, and even word choices throughout. To professional readers — e.g., agents, editors, contest judges, and our old pal Millicent, the agency screener — this kind of patched-together manuscript is a sign of a not-yet-fully-developed authorial voice.

And why is that, boys and girls? Chant it with me now: because a fully-developed voice is consistent throughout the entire narrative.

Unfortunately for those who like to experiment with multiple voices, such meandering manuscripts are common enough that tend to become profoundly suspicious of any manuscript that changes style or voice abruptly — at least, if those manuscripts were produced by first-time authors. With the super-quick readings that manuscripts generally receive in the pre-acquisition stage (and always get in the first round of contest judging), the Frankenstein manuscript and the manuscript genuinely setting out to do interesting things with perspective are easily confused.

There are many fine examples of good books where writers have adopted a Frankenstein format self-consciously, in order to make a point. If you are even vaguely interested in experiments in narrative voice, you should rush out and read Margaret Atwood’s ALIAS GRACE. In this novel-cum-historical account-cum narrative nonfiction book, Atwood tells the story of a murder, alternating between a tight first-person point of view (POV, for the rest of this post), straightforward third-person narrative, contemporary poems about the case, letters from the parties involved, newspaper clippings and even direct quotes from the murderess’ confession.

It is an enjoyable read, but for writers, it is also a rich resource on how to mix battling narrative styles and structures well; as one might expect from a stylist as gifted as she, Atwood constructs her patchwork narrative so skillfully that the reader never has to wonder for more than an instant why (or how) the perspective has just changed.

Which is, in case you were wondering, one of the primary reasons Millicents usually object to narrative shifts: in multiple POV manuscript submissions, it’s not always clear when the perspective switches from one character to another. It’s especially confusing if the different viewpoints — or worse, various narrators in a multiple first-person narrative — are written in too-similar voices.

Is everyone clear on the distinction I’m making here? A Frankenstein manuscript often displays unintentionally displays a multiplicity of voices, tones, vocabulary levels, etc. A well-written multiple POV novel, by contrast, presents each point of view and/or first-person narrative voice as distinctly different, so the reader doesn’t have any trouble following who is in the driver’s seat when, plot-wise.

Or, to put it another way, the Frankenstein manuscript is evidence of a lack of authorial control, consistency, and often, proofreading; a good multiple POV narrative is beautiful evidence of a sure authorial touch, a strong sense of character, and great attention to detail.

That being said, it is just a hard fact of submission that it’s a whole lot easier for an established author to impress professional readers with a multiple POV novel — or, indeed, any sort of experimental writing — than someone trying to break into the biz. I admire Margaret Atwood tremendously as novelist, poet, and essayist; I have spent years crossing my fingers as she hovered around the short list for the Nobel Prize. However, I suspect that even she would have had terribly difficult time marketing ALIAS GRACE if it were her first novel, at least in the current market, due to its arguably Frankenstein structure.

Ditto for the inimitable Mario Vargas Llosa’s AUNT JULIA AND THE SCRIPTWRITER, one of my favorite novels of all time, and also a must-read for any writer considering playing funny tricks with narrative voice. Vargas Llosa is something of a structural prankster, folding, spindling, and mutilating the ordinary rules of storytelling in order to keep the reader off-balance.

The result, I must admit, might confuse a reader who wasn’t already in love with his writing from other books. One might be tempted, upon encountering the third or fourth startlingly radical shift in tone, vocabulary, and apparently intended audience, to conclude that this is just a Frankenstein manuscript by a writer who couldn’t make up his mind what the book is about.

Personally, I admire Vargas Llosa’s dash; when he was running for president of Peru (yes, really), he published an erotic novel, IN PRAISE OF THE STEPMOTHER, about…well, you can probably guess. (He lost the election, incidentally.) He, too, has been rumored to be on the short list for the Nobel Prize for an awfully long time.

But if he were trying to market AUNT JULIA AND THE SCRIPTWRITER right now as a first novel…well, you know the tune by now, don’t you?

The moral here is this: once you’ve gained international acclaim as a prose stylist, you have a lot more leeway to mess with the conventional rules of writing. So please don’t kid yourself that just because your favorite author got away with an experiment, you can necessarily do so as well.

Heck, Alice Walker made up entirely new punctuation rules for THE COLOR PURPLE, and that won the Pulitzer Prize. In SEEING, José Saramago treated us to an entire narrative devoid of punctuation that I, for one, consider necessary to clear communication, and he won the Nobel Prize.

But that doesn’t mean you should try either of these things at home. It’s just too likely that Millicent will take one look at your fascinating experiment and exclaim, “Here’s another one who doesn’t know how to use a semicolon!” or “Criminy, what makes this guy think I’m going to read more than two sentences of a book without any periods?”

Sad, but true. In your first book, in the current market, you probably cannot get away with breaking more than one or two of the rules — and even those need to be immistakably marked, so agents, editors, and contest judges know that you broke them for a reason, rather than out of ignorance.

Trust me, no one on the Pulitzer committee seriously believed that Alice Walker did not know how to use a semicolon properly.

“Wait a gosh-darned minute,” I hear some of you exclaiming. “I take some liberties with narrative style, but it becomes clear over the course of the book why I’m doing it. By the end, it will seem downright clever to the reader. Do you mean to say that if it is not clear in the first 50 pages, or whatever short excerpt the agent, editor, or contest has asked to see, my innovative experiment in English prose might just get thrown into the reject pile because it will be mistaken for bad writing?”

In a word, yes. Next question?

Before you fret and fume too much about how the intense pre-screening of the current agency system prevents genuinely bold experiments in writing from reaching the desks of publishers at the major houses, take a moment to consider the Frankenstein manuscript from the point of view of the agent, editor, or judge who finds it on her desk one busy morning.

It’s not a pretty sight, I assure you; stitched-together corpses seldom are.

As a freelance editor, when I receive a Frankenstein manuscript, I have the option of sitting down with the author, having a major discussion about what she wants the book be, and helping guide the work toward more internal stylistic consistency. Basically, the process entails identifying and compiling a list of all of the battling styles, making the author come up with a justification for using each, and having the justifications duke it out until one (or, rarely, two) is declared the winner by the author.

It takes time, and it’s generally worth the effort. But had I mentioned that freelance editors are generally paid by the hour?

However, when a screener at an agency or an editor at a publishing house receives a Frankenstein manuscript — and yes, some manuscripts are so internally scattered that the problem becomes apparent in just the first chapter or first 50 pages — she is unlikely to have the time to figure out which voice and/or style is going to end up dominating the book. Even if she absolutely loves one of the styles or voices, her hectic schedule does not allow time for equivocation.

She must that she select one of two options, and quickly: either she commits to nursing the author through precisely the kind of boxing match I described above, or she can simply reject the work and move on to the next submission, in the hope of finding a writer whose book will not need as much tender loving care.

With literally hundreds of new submissions coming in each week, which option do you think she’ll select more often?

When a contest judge receives a Frankenstein manuscript, the choice is even quicker and more draconian. The judge knows that there’s no question of being able to work with the author to smooth out the presentation; in the vast majority of literary contests, the judge won’t even know who the author is.

Plop! There it goes, into the no-prize-this-year file. Better luck – and first readers – next year.

The moral, I devoutly hope, is obvious. If you are attempting to play with unconventional notions of structure or style, make sure that it is pellucidly clear in the manuscript exactly what you are doing. Don’t leave it to the reader to guess what you’re up to, because, as I’ve shown above, professional readers just don’t have the time to figure it out.

Also, consider making your deviations from standard structure and narrative rules bold, rather than slipping them in here and there. Experimenting with several styles within a short number of pages is decidedly risky – and perversely, the less daringly experimental you are, the riskier it is, because tentative attempts look to professional eyes like unfinished work.

To borrow E.F. Benson’s wonderful example, let’s say you were planning to paint a picture of a house down the street. The house has a crooked chimney. The novice painter would paint it exactly as is, unskillfully, and viewers of the finished painting would wonder forever after if the chimney had really looked like that, or if the novice just couldn’t paint straight lines. An intermediate painter would paint the chimney as straight, to rule out that conclusion.

But an expert painter would add 10 degrees to the angle of the chimney, so there would be no doubt in the observer’s mind that he had painted it that way intentionally.

The more deliciously complex and groundbreaking your chosen style is, the more clearly you should announce it. Unless, of course, you want to wait until you’re on the short list for the Nobel Prize before you start getting wacky.

Tomorrow, I shall talk about practical measures to keep your manuscript from falling accidentally into the Frankenstein realm.

In the meantime, keep up the good work!

Posted on - No Comments on An antidote to literary naysaying — or at least a slim volume to keep within reach of your writing space

An antidote to literary naysaying — or at least a slim volume to keep within reach of your writing space

burn-this-book-cover

Before I begin today’s show-and-tell, I want to blandish those of you who haven’t yet done so into entering the First Periodic Author! Author! Awards for Expressive Excellence. Entry is free, the topic interesting (your very own contribution to our fascinating ongoing series on subtle censorship and other factors that discourage writers from writing what and how they want), and fabulous prizes await the winners.

Not to mention the immortal fame and ECQLC (eye-catching query letter candy) that winning such an award would doubtless entail.

The deadline for entry is Monday, May 18. To get those of you who have not yet entered inspired, I shall be devoting the rest of this week to continuing our discussion of ways in which writers are discouraged from sharing their stories, their writing, or even their opinions with the world at large.

In other words, to further exposition on the contest’s essay topic.

Not entirely coincidentally, today, I’d like to talk about a brand-new collection of essays on censorship edited by Nobel laureate Toni Morrison, BURN THIS BOOK: PEN Writers Speak Out on the Power of the Word (HarperStudio). Given the subject matter, I had picked it up in the expectation that it would provide a tremendous amount of food for thought about our ongoing subject; what came as a pleasant surprise was how squarely some of the essays in it spoke to writers about the problems of self-expression that are not externally imposed.

Before I get too carried away, here’s the publisher’s blurb for the book. I added the links, so anyone who is interested may learn more about the authors cited:

Published in conjunction with the PEN American Center, Burn this Book is a powerful collection of essays that explore the meaning of censorship, and the power of literature to inform the way we see the world, and ourselves. Contributors include literary heavyweights like Toni Morrison, Salman Rushdie, Orhan Pamuk, David Grossman, Nadine Gordimer discusses the role of the writer as observer, and as someone who sees “what is really taking place.” She looks to Proust, Oe, Flaubert, and Graham Greene to see how their philosophy squares with her own, ultimately concluding, “Literature has been and remains a means of people rediscovering themselves.” “In Freedom to Write,” Orhan Pamuk elegantly describes escorting Arthur Miller and Harold Pinter around Turkey and how that experience changed his life.

As Americans. we often take our freedom of speech for granted. When we talk about censorship, we talk about China, the former Soviet Union. But the recent presidential election has shined a spotlight on profound acts of censorship in our own backyard. Both provocative and timely, Burn this Book includes a sterling list of award winning writers; it is sure to ignite spirited dialogue.

If some of those names sound familiar, it’s because the only reason that some of them aren’t on the current short list for the Nobel Prize in Literature is that most of these writers have already won it, and some of the others have already passed on to That Great Literary Salon in the Sky. (That, and the fact that I mentioned Graham Greene on this very blog only yesterday might have left him rattling around regular readers’ brainpans.)

This is, in other words, not just a book of commentary by writers on writing. It’s a book of commentary by WRITERS on WRITING.

The Who’s Who line-up is part of the fun of this book, actually, insofar as a serious collection of essays on the horrors of censorship can be said to be fun: quite a number of these essays involve exceedingly well-known authors whom we all admire writing about the work of exceedingly well-known authors that they admire. Let me tell you, if you’ve never seen John Updike gush about the bravery of Henry Miller’s early novels, or Francine Prose sigh about how she wishes she had known Roberto Bolaño — well, suffice it to say the besotted reader is a side of an Eminènce Grise one seldom sees.

Since pretty much all writers start out life as besotted readers, it’s rather refreshing to behold the greats owning up to it. And hey, I’m not too proud to admit it: I did feel incrementally cooler, literarily speaking, upon seeing that Ms. Prose and I share an admiration for Wallace Shawn’s THE DESIGNATED MOURNER — but of that excellent play, more follows below.

This volume’s tendency to praise means, among other things, that BURN THIS BOOK is an absolutely terrific source for what I like to call good book surfing — learning what books have influenced authors one loves, tracking those works down, and reading them. I know of few better ways to gain a sense of being part of a literary tradition.

(The months I spent following the reading tips Jane Austen so carefully laid out in NORTHANGER ABBEY completely changed my understanding of 18th-century female authorship, for instance. Aunt Jane’s shelves were apparently stuffed to the gills with women’s writing — which I imagine would come as something of a surprise to all of the compilers of English literature syllabi who habitually present her as having sprung into literary history as a complete anomaly. And don’t even get me started on what Anne Brontë — whose brilliant novel about substance abuse, THE TENANT OF WILDFELL HALL, was dismissed by contemporary critics as “utterly unfit to be put into the hands of girls,” speaking of disregarded voices — or Mary Wollstonecraft Shelley were reading in their spare time.)

I also found it both fascinating and amusing to see really, really famous authors incorporate the same essay-writing tactics that, say, a high school junior might use in making a case against censorship. Who’d have thought, for instance, that Updike, surely enough of a literary name to express his own opinions unaided, would feel the need to justify his statements about how difficult writers find their work by citing what Flaubert said of his own struggles?

And after having spent many years patiently explaining to university students that defining one’s terms in an essay did not mean just opening the nearest dictionary and reproducing what’s printed there, what was I to make of Nadine Gordimer’s using the Oxford English Dictionary in precisely that manner in her essay? Oh, how glad I was that I’m no longer lecturing when I saw that. My students would surely have waved Ms. Gordimer’s piece in my face endlessly, as proof positive that it is possible to incorporate a verbatim dictionary definition gracefully into a written argument without boring readers to death.

But I would still urge amateurs not to try it at home. The twins goals of defining one’s terms in an essay are to demonstrate that one knows what one is talking about and to make sure that the reader does as well, not merely to plagiarize what some underpaid linguist at Funk & Wagnall’s said about a particular word or phrase. For this reason, hyper-literalists tend not to make the best essay-writers.

Despite undermining one of my first rules of academic essay-writing, I would highly recommend BURN THIS BOOK to readers of high school and college age. Why? Well, because this book contains so many good examples of the kinds of essays high school and college students are so frequently asked to write, it’s an inadvertently helpful how-to manual on how to structure and argue a piece on an abstract topic.

(Are the standardized test folks still giving vaguely provocative essay topics like, Censorship: is it ever a good idea? and Should a government try to legislate morality? They seem so open-ended, but the graders are invariably looking for a particular type of argument. In my day, the Achievement Test scorers would automatically spot you quite a few points if you managed to work Rosa Parks’ historic bus ride into your essay, regardless of the topic. The point of academic writing is not necessarily knock-your-socks-off style, if you catch my drift.)

For this reason, BURN THIS BOOK seems like a natural to assign in a composition course, to teach young writers the tricks o’ the trade, as it were. Or perhaps it would make more sense in a literature class. I would slap it onto the syllabus right after THE GRAPES OF WRATH, to provoke some interesting discussion about the hows and whys of banning books, and just before THE CATCHER IN THE RYE.

Speaking of Nobel laureates, are you surprised to hear that THE GRAPES OF WRATH was ever banned? No kidding: schoolteachers all over the US had a hard time assigning it for decades, and not always because of that left-leaning speech that Henry Fonda, the Tom Joad of the movie, gives at the end. (But usually. You’d be amazed at how seldom clamorers against a book have actually read it; it’s not unheard-of for parents to go roaring into school board meetings to scream about a scene from the movie version of an assigned book, only to learn that the objectionable bits were the filmmaker’s invention. The protests over the movie version of THE LAST TEMPTATION OF CHRIST, for instance, were over a love scene that wasn’t particularly startling in the book; what brought the threat of excommunication onto novelist Nikos Kazantzakis’ head was the book’s treatment of Judas‘ role in the story, not the Big Guy’s.)

Wondered long enough what anyone who wasn’t worried about Communist infiltration of America’s high schools might have had against THE GRAPES OF WRATH? Not surprisingly, it’s a scene that didn’t make it into the movie, although it’s far from explicitly written: Rose of Sharon feeds a man who’s starved too long to be able to ingest solid food what, ahem, she might otherwise have fed her stillborn baby.

The reason I’m being a bit vague here, incidentally, is that some of my readers have access to this blog only through their school or public library computers. If I described the ending of the book any more clearly, the individual words that I would have to use might result in this page getting blocked by what are euphemistically known as parental control programs.

I know; it’s not pleasant to contemplate. But like it or not, it is the world in which we write.

By suggesting that BURN THIS BOOK might make for some interesting classroom discussion, I don’t mean to imply that that all of the essays here are equally good; they’re not. At times, the reader is left wondering what some of this undoubtedly well-written rambling has to do with the topic at hand, or even if there is a single topic tying the book’s many entries together. (Also, semicolons are not always used correctly throughout, something that’s likely to bug a teacher charged with explaining to students that ; and is in fact redundant in a list that contains a series of semicolons, since the earlier semicolons were ostensibly replacing and.)

The authors’ assigned briefs seem to have been rather disparate, as if contributors were merely asked to contribute an essay, rather than an essay on book-banning: collectively, this is a better collection of writing about writing than writing about censorship. As a result, the subtitle (PEN Writers Speak Out on the Power of the Word) is a substantially more accurate indication of what lies between the covers than the title.

Of course, being a book about writing is not necessarily a drawback in a collection of essays whose target market is writers. As one would expect from an edited volume by such a terrific bunch of writers (a contributor list that also includes Paul Auster, Pico Iyer, Russell Banks, and Ed Park, in case you were wondering), BURN THIS BOOK abounds in really glorious quotes, the kind that aspiring writers like to jot down on little scraps of paper and tape to their computer monitors to inspire them in moments of creative desperation.

Seriously, there is some lovely, inspiring stuff here. Take, for instance:


“A writer’s life and work are not a gift to mankind; they are its necessity.” -Toni Morrison

“When we write, we feel the world in flux, elastic, full of possibilities — unfrozen…I write, and the world does not close in on me. It does not grow smaller. It moves in the direction of what is open, future, possible. I imagine, and the act of imagination revives me. I am not fossilized or paralyzed in the face of predators. I invent characters. Sometimes I feel as if I am digging people out of the ice in which reality has encased them. But perhaps, more than anything, the person I am digging out at the moment is myself.” — David Grossman

“Thus the true task of the novelist is to dramatize first for himself or herself and ultimately for the rest of us what it is to be human in our time and for all time. What it is to be human in our place and in every place. As a species, we have always depended upon our storytellers to tell us what it means to be human. To be ourselves.” — Russell Banks.

“The artist’s personality has an awkward ambivalence: he is a cave dweller who yet hopes to be pursued into his cave…J.D. Salinger wrote a masterpiece, The Catcher in the Rye, recommending that readers who enjoy a book call up the author; then he spent his next twenty years avoiding the telephone.” — John Updike

Okay, so I thought that last one was sort of funny. My point is, there’s a lot of rich ore here for the writer searching for insight to mine.

Finally — and most relevant to our ongoing series — despite a certain range of topic, most of these essays have quite a few interesting things to say on censorship. Or, more precisely, about the kinds of things than can happen to people who write the truth when those in power don’t want those truths bruited about.

As Wallace Shawn’s THE DESIGNATED MOURNER (I told you I’d be coming back to it) makes so mournfully clear, the writers, the artists, the truth-tellers tend to be among the first carted off in times of great fear. The world is substantially less interesting for it — and less safe, my friends, for people like us.

BURN THIS BOOK reminds us to ask ourselves every so often when we look at the world around us, gathering impressions to inform our writing: what stories are going unheard? Whose voices are not particularly audible, from a literary perspective? Which voices are actively discouraged, and which do the fine folks who run publishing houses just not think will sell very well?

To share some questions that popped into my mind when I first began to contemplate running this series: what does the reader of mainstream memoir currently know about the kind of prison conditions that guest blogger Shaun Attwood told us about last weekend? Heck, how much does the mainstream novel reader know about the other side of the legal equation, what goes on behind the beautifully-veneered doors of the high-powered law firms Mary Hutchings Reed wrote about? If those inside these institutions don’t share with the world how they run, how precisely are the rest of us to find out? Telepathy?

And how much does the fear of riling nay-sayers affect what we ask readers are able to find on the shelves? Considering how hot narrators with mental disabilities have been over the last few years, why do readers so seldom see book either about or by people with physical disabilities, as Eileen Cronin brought to our attention in April? Does a hot-button political debate actually have to be over before the publishing world would get excited about an intriguing memoir like Beren deMotier’s, which couldn’t possibly be more timely? How much does the prospect of negative reader reaction cause even established authors to alter their content in order to avoid controversy, as Bob Tarte discussed?

These questions trouble me in the dead of night; honestly, they do. And what’s more, they should.

Yet while all writers are potentially affected by censorship, subtle and otherwise, we don’t tend to talk much amongst ourselves the more draconian ways in which it is wielded, up to and including imprisoning or even killing outspoken authors. Those possibilities certainly deserve more of a place in writerly discussion of what does and doesn’t get published than we usually hear — and, to be candid, what you hear from me here on this blog.

For the most part, the untold stories and as-yet-undiscovered voices we discuss are ones that are having trouble pleasing someone with the authority to get them published, rather than the ones that must overcome actual legal barriers or strong social taboos in order to see the light of day at all. As a result, writers’ conferences, writers’ fora, and yes, blogs like this one tend to focus upon finding a market for our work, or better ways to touch the heart of a reader, or decoding the often perplexing ways of agencies and publishing houses.

So an alien from another planet landing in the middle of your garden-variety North American writers’ gathering would probably assume that a great undiscovered writer’s voice not being heard is primarily the result of her submissions being rejected or ignored, rather than, say, a heavily-enforced prohibition upon writing anything remotely critical about her government, or laws that ban a writer from offending someone else religious sensibilities. “My, what a lot of freedom creative artists have here,” E.T. might conclude.

That’s not meant as a criticism of the very practical concerns of those trying to get published — far from it. It’s completely natural that worrying about freedom of expression worldwide may not be the most immediate concern for a writer who is trying to find an agent for a torrid romance involving a country doctor and a cowgirl or hoping to publish a science fiction trilogy on the colonization of the Crab Nebula. At that juncture, it’s certainly understandable if trying to second-guess what the gatekeepers of the book world want to see is of far more absorbing interest than which might be happen to a writer one doesn’t know personally someplace else.

Heck, after seemingly endless rounds of querying, a series of rejected submissions, and/or being told flatly by an agent or editor after a verbal pitch, “Oh, there’s just no market for that kind of book right now,” plenty of writers feel that there’s an active conspiracy against their kind of work.

In a moment of feeling unheard — which, let’s face it, forms a large part of the frustration of trying to find an agent or waiting for one’s agent to sell one’s books — a collection of essays like this that deals with more drastic means of keeping writing (and writers) out of the public eye can be very useful for reestablishing perspective. Sometimes, we could all use someone who has been down the path before us to remind us that it is indeed worth taking — and that as writers, we are all part of a global community that some people are always going to find threatening.

I just mention.

While I’m at it, I’ll also mention that BURN THIS BOOK is available on Amazon and at Borders.

Does all of this high-falutin’ talk about the importance of considering the situation of writers worldwide mean that I’m abandoning the attention to nit-picky, practical details for which Author! Author! has become so justly famed? Of course not; rest assured, bread-and-butter issues will once again abound here soon.

But in the meantime, consider giving some thought to the big picture. And, as always, keep up the good work!

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So how does a book go from manuscript to published volume, anyway? Part X: wait, that’s not what I heard!

imshocked

This series on the basics of publishing has been quite a slog, hasn’t it? First, we debunked a few common myths about getting published (most notably, the one about good writing always finding an agent or publisher relatively quickly), approaching major publishing houses (if the houses you have in mind are located within the United States, you need an agent to do it for you), how agents handle queries and submissions from aspiring writers, and finally, what happens to a manuscript after an agent picks it up.

Given how complex, counter-intuitive, and let’s face it, contrary to the prevailing societal notions of how books get published so much of this has been, it’s no longer just a bit puzzling that folks in the publishing industry just expect aspiring writers to pick up the basics on their own, is it? I, for one, find it genuinely astonishing that anyone who has spent years getting familiar with the process would believe that those new to the biz know anything about it.

Yes, yes, I know: those of you who have been submitting for a nice, long while are shocked, shocked, to hear that the learning curve for those new to the trying-to-get-published game can be pretty steep. But remember, this honestly was news to every currently-published writer at some point.

Hey, it’s complicated stuff.

As I’ve been going through the basics, I’ve been sensing a strange combination of discomfort, disbelief, and outright outrage floating around in that part of the cosmic ether where I choose to imagine my far-flung readership resides. Oh, the discontented have been too nice to kick up much of a protest over my account of these rather grim realities, but since the commenter-to-non-commenting-reader ratio on any blog is quite top-heavy, I’ve gotten good at sensing unspoken confusion. If I had to guess the single sentiment that has been muttered most often by readers of this series, it would be this:

“Hey — that’s not what I heard!”

Hands up, everyone who has thought some permutation of this sentiment, either throughout this series or when getting the skinny from some ostensibly authoritative source like me. In a way, I applaud this reaction — you should be thinking critically about all of the marketing and writing advice you hear. If I haven’t mentioned recently, it’s not a good idea to take any self-described publishing expert as gospel, even if that expert happens to be yours truly.

That can be an awfully tall order; as most of you are probably already aware, there’s a LOT of conflicting advice out there.

Including, incidentally, the information writers pick up at literary conferences. On the conference dais and even during pitch sessions, aspiring writers sometimes hear radically mixed messages. See if any of these scenarios sound at all familiar:

*A writer preparing to attend a conference diligently wades through both the standard agents’ guides and the websites of the agents scheduled to attend the conference. Once she hears those agents speak at the conference, she finds head spinning at how different her dream agent’s speech about what she wanted to represent right now was from her stated preferences in the guide or on her website.

*After waxing poetic behind a podium about how much he loves literature in general and/or a particular genre, an agent or editor brushes off those aspiring writers brave enough to take him at his word and approach him to pitch, giving cold responses ranging from “I don’t handle that sort of book” (spoken in a tone that implied that you should already have known that, whether or not he specified during his speech) to “Gee, that sounds interesting, but my client roster is totally full at the moment” (so why come to a conference to solicit more?)

*The agents at a particular conference say that they are eager to find new clients, yet none of them actually end up signing anyone who pitches to them there. (A more common occurrence than most of us who teach at conferences tend to admit.)

* An agent’s (or editor’s) warm face-to-face response to a writer’s conference pitch is very much at odd with the rather tepid communications during the submission process, a drop in enthusiasm that sometimes extends even past acceptance of a manuscript. “But she loved my idea at the conference!” the writer will protest, tears in her eyes, wondering what she has done wrong. (The probable answer: nothing. The fact is, sometimes a nice conversation at a conference is just a nice conversation at a conference.)

Why am I bringing up these mixed messages here, toward the end of this series on the basic trajectory of publication, other than to validate some writers’ well-justified confusion?

Well, you know how I’ve been yammering for the last couple of weeks about how much easier life is for a writer who has realistic expectations than one who does not? Expecting to hear at least partially conflicting advice from the pros will at least relieve a writer of the substantial stress of suspecting that there’s a secret handshake required to break into print, a trick that may be learned by following every single piece of advice one hears to the letter.

Trust me, that way lies madness. Do your homework, figure out what you’re going to do, and do it. Listen to new input, certainly, but use your acquired knowledge of how the industry does and doesn’t work to weigh how likely any fresh piece of advice is to help you.

I’m also bringing it up to encourage all of you to use caution in evaluating whether to pay to attend writers’ shindigs in the upcoming spring and summer conference season. Many conferences promote their conferences by implying, if not outright stating, that they’re flying in agents and editors who will sign attendees on the spot. However, that’s seldom the norm: many agents pick up only one or two clients a year out of ALL of the conferences they attend.

I tremble to mention this, but there is even an ilk who goes to conferences simply to try to raise authorial awareness of market standards, with no intention of signing any authors. The ones who attend conferences just so they can visit their girlfriends in cities far from New York, or who just want a tax-deductible vacation in the San Juans, are beyond the scope of my discussion here, but I’m sure the karmic record-keepers frown upon them from afar.

The good news is that doing your homework about any conference you are considering attending can help you avoid wasting your time pitching to people who aren’t interested in helping you. For some tips on figuring out how to maximize your chances of ending up at a conference where you will be able to pitch to — or at least hear useful, up-to-the-minute advice from — agents who are genuinely looking to represent books like yours, please see the posts under the CONFERENCE SELECTION category on the list at right.

Nor are mixed messages limited to conferences. See if this one rings a bell:

*An agency states categorically in one of the standard agency guides and/or on its website that it is looking for new authors in a wide array of genres, a list that apparently doesn’t change from year to year? Yet when a writer queries with a book in one of the listed categories, he is crushed by a form letter huffily announcing that the agency NEVER represents that kind of work.

I have personal experience with this one, I’m sorry to report. I once made the mistake of signing with an agent (who shall remain nameless, because I’m nicer than she) who listed herself as representing everything from literary fiction to how-to books, but who in fact concentrated almost exclusively on romance novels and self-help books, two huge markets. I did not learn until the end of our rather tumultuous association that she had signed me not because she admired the novel she was ostensibly pushing for me, but because I had a Ph.D.: she hoped, she told me belatedly, that I would become frustrated at the delays of the literary market and write a self-help book instead.

I know; I was pretty flabbergasted, too.

Why would an agent advertise that he is looking for genres she does not intend to represent? Well, for the same reason that some agents and most editors go to conferences in the first place: just in case the next bestseller is lurking behind the next anxious authorial face or submission envelope. An agent may well represent cookbooks almost exclusively, but if the next DA VINCI CODE falls into his lap, he probably won’t turn it down. He may well reject 99.98% of the submissions in a particular genre (and actually state in his form rejections that he doesn’t represent the genre at all, as an easy out), but in his heart of hearts, he’s hoping lighting will strike.

Hey, a broad advertiser is always a gambler, at some level.

Yes, Virginia, that’s very, very annoying for the writers who believed his blurb in a conference guide or website. (For some tips on how to decipher these, please see the HOW TO READ AN AGENCY LISTING category on the list at right.)

Because the process can seem mean or even arbitrary to those who are new to it, rendering it very tempting to cling to every new piece of information one hears. Giving advice to would-be authors is big business these days; just because a writer pays anywhere from fifty to several hundred dollars to attend a conference or intensive seminar doesn’t necessarily mean that what he will hear there is a single coherent explanation of what to do in order to get his book published.

Don’t expect it. Good seminars and conferences can be extremely informative — as long as you keep your critical faculties active at all times, because you are most assuredly going to be receiving some conflicting information.

Or at least information that sounds contradictory to a writer. Allow me to explain.

The fine folks on the business side of publishing and those of us on the creative side of the business often speak rather different languages. If you’ve learned anything throughout this series, I hope that it was that necessarily, a writer thinks about her writing quite differently than an agent or editor does, and for the best possible reasons: for the writer, it’s self-expression; for the agent or editor, it’s a commodity to be sold.

The result: rampant communication problems between the two sides.

I wish I could refer you to a reliable translation guide between writer-speak and industry-speak, but frankly, I don’t know of one. However, over the years I have gathered an accepted array of truisms that agents and editors tend to spout at eager authors they meet at conferences, in agents’ guides, and on their websites. Although aspiring writers often decide in retrospect that these statements were, at best, inaccurate and/or misleading, these are not lies so much as polite exit lines from conversations, statements of belief, and as often as not, sincere attempts to make struggling aspiring writers feel better about facing the genuinely daunting task of finding representation.

Yet from the writer’s point of view, they might as well be real whoppers.

So here’s my top ten list of confusing statements agents and editors tend to make at conferences. Because I love you people, I have also included a translation for each that makes sense in writer-speak; I suspect some of the translations may surprise you.

Do keep this guide by you the next time you receive a rejection letter or go to a conference, so you can keep score — and your sanity.

10. “There just isn’t a market for this kind of book right now.”
Translation: I don’t want to represent/buy it, for reasons that may well have something to do with what is selling at the moment, but may also relate to my not having the connections to sell this particular kind of book at this juncture. Don’t waste both of our time; move on.

9. “The market’s never been better for writers.”
Translation: I have a very strong preference for representing previously published authors. Since it is now possible for an author to self-publish a blog or write for a website, I don’t think there’s any excuse for a really talented writer not to have a relatively full writing resume. (Note: this attitude is almost never seen in those who have ever written anything themselves.)

8. “I could have sold this 10/20/2 years ago, but now…”
Translation: You’re a good writer (or your pitch was good), but I’m looking for something that more closely resembles the most recent bestseller. I’m not even vaguely interested in anything else right now. Actually, I am pretty miffed at you authors for not paying closer attention to the bestseller lists, because, frankly, you’re wasting my time.

OR:

You’re a good writer, but I started being an agent/editor a long time ago, back when it was easier to sell books. Your work may have a political slant that has gone out of fashion, or it is too long, or it shares some other trait with a book I truly loved that I struggled to sell for a year to no avail. I don’t want to get my heart broken again, so I really wish you would write something else. Have you checked the bestseller list lately?

7. “We gave your work careful consideration.”
Translation: like most submissions, we probably invested less than a minute in reading it — and by we, I really mean an underpaid summer intern who was looking for predetermined grabbers on the first page or in the query letter. Please do not revise and resubmit, because we’re really, really busy.

OR:

If I had actually taken the time to read it, I might have had some constructive comments to make, but I simply haven’t the time. In my heart of hearts, I do feel rather guilty for not having done so; that is why I am making this defensive statement in my form-letter reply.

OR:

Your manuscript made it past the screening eyes of three Millicents, and I stuck within it for the first 20 pages before I got distracted. But I just don’t think that I can sell this right now.

6. “The length of the manuscript doesn’t matter, if the writing quality is high.”
Translation: I don’t want to be the one to tell you this, but a first novel shouldn’t be more than 400 pages for literary or mainstream fiction, 250-350 for anything else. (Anne here, breaking in mid-translation: for the benefit of those of you who just turned pale, you’ll find an explanation under the BOOK LENGTH category at right. Also, these page counts assume standard manuscript format — and if you don’t know what that is, please see the HOW TO FORMAT A MANUSCRIPT category.)

OR:

Frankly, I think you should have taken the time to check how long works in your genre are. However, if you’re a spectacularly talented writer, I would like a peek at your work, because maybe I could work with you to bring it under accepted limits.

OR:

I think the current length standards are really stupid, and I don’t want to give them more credibility by stating them here.

5. “We are interested in all high-quality work, regardless of genre.”
Translation: We actually represent only specific genres, but we are afraid that we will miss out on the next bestseller.

OR:

We are an immense agency, and you really need to figure out who on our staff represents your genre. If I am feeling generous when you pitch to me, I will tell you who that is. I may also pass your query along to the right agent within my agency.

OR:

We are a brand-new agency. We don’t have strong contacts yet, so we’re not sure what we can sell. Please, please send us books.

4. “I am looking for work with strong characters/a strong plot.”
Translation: I am looking for books easy to make into movies.

(I wish I had an alternate translation to offer for that one, but frankly, I’ve never heard this statement used any other way at a conference. Sorry about that. Agents looking for literarily strong plots are usually more specific about what they’re seeking.)

3. “We are always eager to find new talent.”
Translation: we are looking for the next bestseller, not necessarily for someone who can write well. (Yes, I know; this one is genuinely counterintuitive.)

OR:

We honestly are looking for new writers, but that does not mean that we’re going to be willing to represent work that we don’t think we can sell in the current market. Please send us only genuinely marketable work.

2. “We are looking for fresh new approaches.”
Translation: This is a definitional issue. If it is a spin on something already popular or on a well-worn topic, it is fresh; if it is completely original, or does not appeal to NYC or LA states of mind, it is weird.

Yes, really. For an intensive examination of the prevailing logic, please see the FRESHNESS IN MANUSCRIPTS category at right.

OR:

We are looking for young writers, and think older ones are out of touch.

1. “True quality/talent will always find a home.”
Translation: But not necessarily with my agency.

OR:
Because I love good writing, I really want to believe that the market is not discouraging talented writers, but I fear it is. Maybe if I say this often enough, the great unknown writer in the audience will take heart and keep plowing through those rejections until she succeeds.

There are two sentiments, however, that always mean exactly what they say:

“I love your work, and I want to represent it,” and

“I love this book, and I am offering X dollars as an advance for it.”

These, you can take at face value.

Again, I’m bringing all of this up not to depress you, but to prepare those of you new to the agent-seeking process for the earth-shattering notion that you honestly don’t want to work with an agent who isn’t excited about your type of book. In the hurly-burly of a conference or in the frustration of trying to come up with a list of agents to query next, it can be very, very easy to forget that.

Please remember that there are plenty of good agents and editors out there, ones with integrity who genuinely want to help talented writers sell their work. I am passing all of this along in the hope that knowing the tactics of some of the ones who aren’t so wonderful will help you figure out whose opinions are worth taking seriously — and whose should be brushed aside without further ado, so you can continue on your merry way.

Okay, I really do mean it this time: that’s it for the agent-related part of this series. Next, on to small publishing houses and self-publishing.

Keep up the good work!