Posted on - 2 Comments on A double-take to reexamine title pages — and a brief detour into why WRITE WHAT YOU KNOW still isn’t a bad idea

A double-take to reexamine title pages — and a brief detour into why WRITE WHAT YOU KNOW still isn’t a bad idea

Before I launch into the intro to today’s topic — and yes, I’m aware that a preamble to a prologue intended to introduce a re-run post is a tad confusing on the temporal front, especially in a medium as couched in the now as a blog — I can’t resist doing something that I very rarely do here: reviewing a movie. Since presumably you, dear readers, presumably visit this blog (and, I hope, revisit often) to peruse my observations on writing, submission, and the author’s life, I tend to assume, perhaps wrongly, that you’re not necessarily interested in my opinions of, say, every movie I see or play I attend. And even if you did, it’s seldom that I feel compelled to comment on a first-release movie, even if, as in this case, I saw in a film festival a couple of months prior to its release.

Bottle Shock, however, happens to be set in the Napa Valley, where I grew up — to be precise, it’s set about ten miles from the Zinfandel vineyard that surrounded my house. It’s about winemaking, my father’s profession. Heck, it’s largely set in a winery where he used to work, and ostensibly, at least, about people who used to cheer at my 4th-grade softball games.

So I don’t feel entirely unqualified to point out that this may well be the least-accurate story ever made about winemaking, from a technical perspective — including, believe it or not, the episode of Falcon Crest featured winery owners rushing out into the vineyards in $200 designer jeans to pick grapes (which leave permanent stains). Or the howls of laughter at A Walk in the Clouds, where winery owners rushed out into the vineyards to waft warm air onto grapes that were almost ready to pick, exclaiming that the crop would be ruined. (As it might have, if the frost in the film had occurred two seasons before, when the vines were in bud.)

So why, in the face of such robust competition, does Bottle Shock win my vote for worst of all time? Well, let me put it this way: the gaffes in the other stories were merely improbable; characters did things in Bottle Shock that would not only have ruined the wine that (spoiler alert) was destined to make the winery in question famous — they broke laws that would have brought the Bureau of Alcohol, Tobacco, and Firearms running into the cellar, warrants a-blazing.

Seriously, the filmmakers seemed to be unaware that wine is ever aged in bottles, or that grapes need to ripen before being harvested. Neither, to the best of my knowledge, are state secrets, even in California.

As it that weren’t enough, someone had apparently told most of the actors that the purpose of tasting wine was to have it in one’s mouth for as short a time as humanly possible and never smell it at all — which made the always-excellent Alan Rickman and genuinely talented Freddie Rodriguez, who evidently took the time to learn how the experts they’re playing actually DO taste wine, just look ridiculous. Poor Mssr. Rodriguez (whose casting is, as nearly as I can tell, the film’s sole acknowledgment that most of the actual physical labor involved in winemaking is not done by blonds) is even at one point forced to syphon a bottle’s worth of red wine from a barrel STORED IN DIRECT SUNLIGHT (as opposed to the deep, dark, cool cellars those in the trade favor) directly into an ALREADY-LABELED BOTTLE that already has a capsule on it, carry it about 20 paces away, and pour it into a pair of glasses, as if he had no idea what a cork is for.

And he’s supposed to be the film’s GOOD winemaker. I sincerely hope your next role treats you better, sir.

Actually, I think that novelists who set their books in glamorous-but-unfamiliar settings can learn quite a lot from this movie — and not merely that the old saw write what you know is darned good advice.

Technical gaffes like this are NOTORIOUSLY common in submissions: accountants don’t seem to know much about tax law; policemen parrot the Miranda warnings then proceed to violate them by interrogating suspects who have invoked their rights to remain silent and/or speak to an attorney; senators and presidents don’t even have an eighth-grader’s understanding of how the Constitution defines their offices.

I’m not saying that only working surgeons or nurses should write books set in hospitals, of course. But if you’re writing about a profession with which you are unfamiliar, your manuscript is much, much less likely to provoke bad laughter if you do a spot of research before you write.

People who work in wineries tend to be friendly, you know; they’d probably answer a question or two, if a screenwriter or director asked politely.

Another good rule of thumb, as often violated on the page as on the screen, is to make sure that your characters honor the rules of the profession and environment in which you’ve placed them — especially if you’re going to have a character or the narrative tell the reader what those rules are.

Seriously, storytellers violate this precept all the time. In Bottle Shock — to pick an example out of thin air — the viewer is told frequently (and correctly) that it will harm fine wine to shake it, but that doesn’t seem to stop several of the characters from doing it. In fact, in a scene during which the reliably talented Mssr. Rickman gives an impassioned speech to a crowd of onlookers about the vital importance of handling bottles gently, another character who AGREES with him makes his point while, you guessed it, waving a bottle of wine destined for competitive tasting wildly in the air while he pleads.

I swear that I’m not making that up.

Inconsistencies like this can cost a storyline more than the occasional guffaw from an expert — they can knock the reader out of the story. “Wait just a second,” Millicent is likely to say, hastily flipping back fifteen pages, “didn’t Horatio mention in the last chapter that the building would explode if he did what I’ve just seen him do without consequence on page 45?”

Sounds like another great reason to READ YOUR ENTIRE MANUSCRIPT IN HARD COPY and OUT LOUD, doesn’t it?

Okay, I think I’ve hammered on the consistency anvil enough for one day. Let’s move on to the topic at hand.

For the last couple of days, I have been showing examples of title pages, as part of my ongoing series on standard format for manuscripts. After I posted yesterdays exemplars, I realized that it had been quite a few months since I had explained the logic behind the professional title page. It seemed, then, like a good time to run through it again.

Don’t worry — this doesn’t mean that I’ve abandoned the What Does Standard Format Look Like, Anyway? series; it will be back a few days hence, I assure you.

In the meantime, enjoy!

I want to spend today talking about the very first thing an agent or editor will see IN your submission: the title page.

Yes, Virginia, EVERY submission needs one, as does every contest entry. Even if you are sending chapters 2-38 after an agent has pronounced herself delighted with chapter 1, you should send a title page with every hunk of writing you submit.

I know, I know: pretty much nobody ASKS you to include one (although contests sometimes include it explicitly in the rules), but a manuscript, even a partial one, that is not topped by one looks undressed to folks in the publishing industry. So much so that it would be completely out of the question for an agent to submit a book to a publishing house without one.

Why? Because, contrary to popular belief amongst writers, it is not just a billboard for your book’s title and your chosen pen name. It’s the only page of the manuscript that contains your contact information, book category, and word count.

In words, it is both the proper place to announce how you may best be reached and a fairly sure indicator of how much experience you have dealing with the publishing industry.

Why the latter? Because aspiring writers so often either omit it entirely or include the wrong information on it. You, however, are going to do it right — and that is going to make your submission look very good by comparison.

You’re welcome.

There is information that should be on the title page, and information that shouldn’t; speaking with my professional editing hat on for a moment, virtually every manuscript I see has a non-standard title page, so it is literally the first thing I, or any editor, will correct in a manuscript.

I find this trend sad, because for every ms. I can correct before they are sent to agents and editors, there must be hundreds of thousands that make similar mistakes. Even sadder, the writers who make mistakes are their title pages are very seldom TOLD what those mistakes are. Their manuscripts are merely rejected on the grounds of unprofessionalism, usually without any comment at all.

I do not consider this fair to aspiring writers — but once again, I do not, alas, run the universe, nor do I make the rules that I report to you. If I set up the industry’s norms, I would decree that every improperly-formatted title page would be greeted with a very kind letter, explaining precisely what was done wrong, saying that it just doesn’t count this time, and inviting the writer to revise and resubmit.

Perhaps, in the worst cases, the letter could be sent along with a coupon for free ice cream. Chances are, the poor writer is going to be shocked to learn that the title page of which he is so proud is incorrectly formatted.

But I digress.

The single most common mistake: a title page that is not in the same font and point size as the rest of the manuscript.

Since the rise of the personal computer and decent, inexpensive home printers, it has become VERY common for writers to use immense type and fancy typefaces for title pages, or even photographs, designs, or other visually appealing whatsits.

From a creative point of view, the tendency is completely understandable: if you have 50 or 100 fonts at your disposal, why not use the prettiest? And while you’re at it, why not use a typeface that’s visible from five feet away?

For one extremely simple reason: professional title pages are noteworthy for only two things, their visual spareness and the consequent ease of finding information upon them.

It’s rare, in fact, that any major US agency would allow its clients to send out a title page in anything BUT 12-point Times, Times New Roman, or Courier for a submission, since these are the standards for the industry.

Why these fonts? The logic is complicated here, but in essence, it boils down to an affection for the bygone days of the typewriter: Times is the equivalent of the old elite typeface; Courier is pica. (I know, I know: there are other explanations floating around the Internet, but as this is what people in the industry have actually said when asked about it for the last 25 years, I’m going to continue to report it here.)

More to the point, agents and editors are used to estimating word counts as 250 words/page for the Times family and 200/page for the Courier family. When a submitting writer uses other fonts, it throws off calculations considerably.

Mind you, in almost every instance, an actual word count will reveal that these estimates are woefully inaccurate, sometimes resulting in discrepancies of tens of thousands of words over the course of a manuscript. But if you check the stated word counts of published books from the major houses, you’ll almost always find that the publisher has relied upon the estimated word count, not the actual.

Unless an agency or publishing house SPECIFICALLY states a preference for actual word count, then, you’re usually better off sticking to estimation. Trust me, everyone concerned is already aware that the estimates are a reflection of length on the page, rather than the total you would have reached had you been making a hash mark every time you typed a word.

I wish that this were more often made clear at literary conferences; it would save masses of writerly chagrin. When an agent or editor at conference makes everyone in the room groan by announcing that she would have a hard time selling a novel longer than 100,000 words, she is generally referring not to a book precisely 100,012 words long, but a 400-page manuscript.

Is that hoopla I hear out there the rejoicing of those of you who tend to run a mite long? Or perhaps those who just realized that unless an edit cuts or adds an entire page to the manuscript, it isn’t going to affect the estimated word count? These are not insignificant benefits for following industry norms, are they?

So let’s take it as given that your title page should be in 12-point Times, Times New Roman, or Courier. All of it, even the title. No exceptions — and no pictures, designs, or other bits of whimsy. You may place the title in boldface, if you like, or in all capitals, but that’s as elaborate as it is safe to get.

DEFINITELY do not make the title larger than the rest of the text. It may look cool to you, but to professional eyes — I hate to tell you this, but better you find out from me — it looks rather like a child’s picture book.

Do I hear disgruntled voices out there? “Oh, come on,” I hear some of you saying, “the FONT matters that much? What about the content of the book? What about my platform? What about my brilliant writing? Surely, the typeface choice pales in comparison to these crucial elements?”

You’re right, of course — it does, PROVIDED you can get an agent or editor to sit down and read your entire submission.

Which happens far less often than aspiring writers tend to think. Ask any agent — it’s not at all uncommon for a submission to be rejected on page 1. So isn’t it better if the submission hasn’t already struck the screener as unprofessional prior to page 1?

Unfortunately, this is a business of snap decisions, especially in the early stages of the road to publication, where impressions are often formed, well, within seconds. If the cosmetic elements of your manuscript imply a lack of knowledge of industry norms, your manuscript is entering its first professional once-over with one strike against it.

It seem be silly — in fact, I would go so far as to say that it IS silly — but it’s true, nevertheless.

Even queries in the proper typefaces tend to be better received. If you are feeling adventurous, go ahead and experiment, sending out one set of queries in Times New Roman and one in Helvetica, and see which gets a better response.

As any agency screener will tell you after you have bought him a few drinks (hey, I try to leave no stone left unturned in my quest to find out what these people want to see in submissions, so I may pass it along to you), the Times New Roman queries are more likely to strike agents (and agents’ assistants, once they sober up again) as coming from a well-prepared writer, one who will not need to be walked through every nuance of the publication process to come.

Yes, I know — it seems shallow. But think of conforming to title page requirements in the same light as following a restaurant’s dress code. No one, not even the snottiest maitre d’, seriously believes that forcing a leather-clad punk to don a dinner jacket or a tie will fundamentally alter the disposition of the wearer for the duration of the meal. But it does guarantee a certain visual predictability to the dining room, at least insofar as one overlooks facial piercings, tattoos, and other non-sartorial statements of individuality.

And, frankly, setting such standards gives the maitre d’ an easy excuse to refuse entry on an impartial basis, rather than by such mushy standards as his gut instinct that the lady in the polyester pantsuit may be consorting with demons in her off time. Much less confrontational to ask her to put on a skirt or leave.

Sending your submission into an agency or publishing house properly dressed minimizes the chances of a similar knee-jerk negative reaction. It’s not common that a submission is rejected on its title page alone (although I have heard of its happening), but an unprofessional title page — or none at all — does automatically lower expectations.

Or, to put it another way, Millicent the screener is going to be watching the guy with the tie a whole lot less critically than the guy with the studded leather dog collar and 27 visible piercings, and is far less likely to dun the former for using the wrong fork for his salad.

Tomorrow, I am going to go over the two most common formats for a professional title page — and, if my newly-learned computer trick works, give you some concrete examples. In the meantime, keep up the good work!

Posted on - No Comments on What does standard format look like, anyway? Part II, or, ’tis a far, far better thing I do than I have ever done before

What does standard format look like, anyway? Part II, or, ’tis a far, far better thing I do than I have ever done before

Hello, campers —

Still coughing up a storm on my end, so I’m going to keep today’s intro short, if not precisely sweet: here, for your comparing pleasure, are examples of properly-formatted title and first pages of manuscripts. Please take a good, hard look at ‘em, so you may gain a sense of just how obvious the differences are to Millicent (of whom more follows below) and her submission-scanning cronies.

Why am I showing both, rather than merely positive examples? Because until a writer has seen many, many professionally-formatted book manuscripts, he may not grasp how something as small and seemingly insignificant as a font choice might make a HUGE cosmetic difference. What may seem like a miniscule deviation from standard format to you honestly will leap off the page at Millicent.

Allow me to repeat that, because it’s important: because professional book manuscripts all look the same way, Millicent is not going to have to strain at all to pick up on ways in which the submission in front of her differs. She can spot formatting problems from several paces away.

Don’t believe me? Read on.

Yesterday, I began a compare-and-contrast exercise, showing common examples of the first pages of submissions and fine-tuning your binoculars so you might see how our old friend Millicent the Agency Screener might view them. As I sincerely hope those of you who read the post can attest, it was pretty obvious that the professionally-formatted title page won the beauty contest hands-down.

Yet after I posted it late last night, I heard wee pixie voices bearding me. “But Anne,” I heard these winsome creatures pipe, “aren’t you assuming that Millicent’s pretty shallow? Whenever I’ve heard agents and editors asked at conferences or on their websites about whether cosmetic issues can get a manuscript rejected, they always disclaim the notion with scorn. Isn’t it the writing that matters, ultimately?”

Well, yes and no, querying sprites. Naturally, the writing matters MOST — but it is not, as many aspiring writers assume, the ONLY issue in how a professional reader will perceive the polish of a manuscript.

It is, however, generally the one that colors a first reading most. Although one does hear of cases where a kind, literature-loving agent has looked past bizarre formatting in order to see a potential client’s, well, potential, one also hears of isolated cases where a manuscript rife with spelling and grammatical errors gets picked up, or one that has relatively little chance of selling well in the current market. The age of miracles has not entirely passed.

But — and this is a BIG but — these cases are talked about because they are exceptions, and rare ones at that. 999 times out of 1000, any of these problems will result in, if not instantaneous rejection, then rejection upon Millicent’s lighting upon the next manuscript problem.

So why don’t aspiring writers hear that more often at conferences?

I suspect that’s not just because a sane, sensible individual with a reputation to protect is unlikely to stand up in front of 500 eager potential submitters and say, “Look, if you’re planning to submit a grimy photocopy of your book, or insist upon presenting it in 10-point type, or not indenting your paragraphs, just don’t bother to query me.” Instantly, 500 pens would scrawl on 500 programs, DO NOT QUERY THIS ONE; SHE’S MEAN.

Which would rather defeat the agent’s purpose in coming to the conference to recruit new clients, wouldn’t it?

There’s another reason that they tend be careful: an agent or editor doesn’t have to speak at many conferences (or blog for very long) before recognizing that anything they about submissions is likely to be repeated with the éclat of a proverb for years to come amongst the writing community. I’ve heard offhand comments made from the dais, or even jokes, being debated for hours in conference hallways, and some of Miss Snark’s pronouncements have been more commented upon than St. Paul’s second letter to the Corinthians.

Okay, so that last is a slight exaggeration. My point is, such speakers are in extreme danger of having everything they say quoted back to them as an inflexible rule.

Which is why, I have to say, I don’t feel too many qualms about presenting the rules of standard format as inflexible rules. We are talking, after all, about an industry that both values creativity and considers submitting a book proposal in anything but a black folder dangerously radical.

Presentation issues definitely do matter — which is, again, not to say that the quality of the writing doesn’t. But — and this is a BIG but — rejection decisions are often made on page 1 of a manuscript. Sometimes even within the course of the first paragraph. If the manuscript is hard to read, due to a funky typeface or odd spacing or just plain poor print quality, it may not be read at all.

While these facts are indisputable, the person who announced them this baldly from the dais at a literary conference would be covered head to foot with flung tomatoes in twenty seconds flat.

Again, to the eye of someone who reads manuscripts for a living, professional formatting is simply the least distracting way a book can possibly be presented. Perversely, adhering to the industry’s cosmetic expectations renders it MORE likely that an agent or editor will concentrate upon the beauty of the writing, not less.

So instead of thinking of the rigors of standard format as a series of unimportant (or even silly) superficial choices, try regarding them as translating your calling card, a means of catching Millicent’s tired eye and informing her that this is a manuscript that should be taken seriously.

Because she can’t fall in love with your good writing until she reads it, can she?

Last time, I showed how the first page of text does not, from a professional perspective, make an adequate substitute for a title page. Instead of being a replica of a hoped-for book cover, as many submitters produce, or a shouted-out declaration of the book’s title and who wrote it, the properly-formatted title page is a quiet, practical piece of paper, containing a specific set of marketing information. It should look, in case you missed it, like this:

Like everything else in the manuscript, the title page should be entirely in 12-point type, unless an agent or contest SPECIFICALLY requests otherwise. I’m quite serious about this. No matter how cool your title page looks with 24-point type, resist the urge, because Millicent will be able to tell from across the room if you didn’t:

Take a look at the first example again, then the second. Notice any other dissimilarities?

If you said that Mssr. Smith’s title page included both a slug line (the author’s name and title in the upper right margin of the page) and a page number in the bottom right corner, give yourself a gold star for the day. Add whipped cream and walnut clusters if you mentally added the reason that those additions are incorrect: because the title page is not the first page of text. Technically, it should not be numbered.

This means, incidentally, that the title page should not be counted as one of the 50 pages in those 50 pages the agent of your dreams asked you to submit, either. Nor would it count toward the total number of pages for a contest entry.

On both the title page and elsewhere, I would highly recommend using either Times, Times New Roman, or Courier typefaces, both here and in the manuscript as well, as these are the standards of the industry.

I know, I know: another cosmetic weirdness. But like some of the other strictures of standard format, there’s a pretty good reason for this one: word count estimation is predicated upon these typefaces. The Times family is estimated at 250 words/page; Courier at 200. So a 400-page manuscript in Times New Roman is assumed to be roughly 100,000 words. (To make the math clear, 400 x 250 = 100,000; for further explanation, please see the WORD COUNT category on this list at right.)

Now, in actual fact, it’s probably closer to 115,000 words; as any writer who has compared the estimated word count for her book with the total her word processing program provides, they tend to differ wildly. But word count, like beauty, is in the eye of the beholder: a novelist whose title page reported, accurately, that her 400–age novel was 115,000 words might well see it rejected out of hand on the grounds that it was too long.

Why? Well, math may not have been Millicent’s best subject (the inmates of agencies were overwhelmingly English majors), but she can do third-grade math in her head: 115,000 words at 250 words/page would equal a 460-page manuscript.

That’s quite a bit longer than editors tend to expect first novels in most genres to be. In other words, next!

“But Anne,” I hear you cry, “why is Millicent estimating at all? If she wants to know how long it is, why doesn’t she just flip to the last page and check the page number?”

I could give you a long song and dance about how much her wrists hurt from opening all those query envelopes all day, or how her secret midnight e-mail orgies have rendered pinching a torture, but in practice, the answer is far less personal: because the industry doesn’t work that way.

Also, how exactly could she manage to turn to page 400 of a manuscript, when her boss requested that the writer send only the first 50?

Let’s turn to the first page of the submission, to see how much of a difference font and typeface make at first glance. Here’s a correctly-formatted page 1 in Times New Roman:

Pretty spiffy, eh? And definitely not how this opening would appear in a published book, right?

Just for giggles, let’s take a peek at the same page, also correctly formatted, in Courier. Note how many fewer words per page it allows:

Got both of those firmly imbedded in your brainpan? Good. Now format your first pages that way for the rest of your natural life.

Well, my work here is obviously done.

Okay, okay — you want to see why it’s a good idea, don’t you. Take a gander at the SAME first page, not in standard manuscript format. See how many differences you can spot:

Interesting how just a few small formatting changes can alter the presentation, isn’t it? It’s exactly the same WRITING — but it just doesn’t look as professional.

To Millicent, who reads hundreds of pages per day, the differences between the three could not be clearer.

And yet, if we’re going to be honest about it, there were really very few deviations from standard format in the last example. For those of you playing at home, the typeface is Georgia; the chapter title is in the wrong place, and there isn’t a slug line. Also, the page is numbered in the wrong place — the default setting, incidentally, in many word processing programs.

Again, none of these infractions against the rules of standard format are serious enough to cause Millicent to toss a submission aside as soon as she notices them. But when poor formatting is combined with literary experimentation — like, say, that paragraph-long first sentence ol’ Charles managed to cough up — which do you think she is going to conclude, that Dickens is a writer who took the time to polish his craft, or that he just doesn’t know what he’s doing?

Yup. Don’t tempt her to draw the wrong conclusion.

Of course, there is the occasional exception — if you answered that it all depends upon whether Millicent reading it before Dickens is a household name or after, give yourself a gold star for the day. Unless you happen to be famous, I wouldn’t advise taking the risk.

And that, my friends, is why you should pay attention to the little details. The longer you remain in the business, the more those little things will strike you as just, well, matters of right and wrong. As, fortunately or not, they do Millicent and her ilk.

More show-and-tell follows tomorrow. Keep up the good work!

Posted on - 13 Comments on The single most important thing you can do to get your manuscript taken seriously, part II, or, do I have your attention yet?

The single most important thing you can do to get your manuscript taken seriously, part II, or, do I have your attention yet?

Hello again, campers –

Welcome back to my series on standard format for manuscripts. If you were previously unaware that there IS a professional standard for presenting a book, well. now you know. Kindly raise your right hand (if you have one) and repeat after me: from this day forth, as long as I shall live, I will submit my writing ONLY in standard format.

Yes, it really is that important — and that simple. If you want your submission treated professionally, it needs to look like the manuscripts already-published authors produce.

And yes, yes, I know: I harp on this quite a lot on Author! Author!, but honestly, it breaks my heart to see good writers, even great ones, making the same formatting mistakes year in and year out, getting rejected for reasons that are apparent to professional readers from halfway across the room. Obviously, competition to land an agent and get published is very intense, but I say, if you’re going to get rejected, let it be because an agent or editor legitimately disagreed with your writing choices, not because you didn’t follow the rules.

So there.

Frankly, it’s bad for writers everywhere that these rules are not more widely known. Okay, so it keeps freelance editors like me in business, but it has created a submission environment where poor formatting is generally considered a warning sign of poor WRITING to come.

By Millicent and her ilk, in any case.

And that drives conscientious aspiring writers, the ones who — like you, perhaps — have invested considerable time and sweat in learning something about the trade, completely batty. Because, like so much generalized criticism, the fine folks who take the advice most seriously tend to be the ones who need it least, I know that there are thousands of you out there who stay up nights, compulsively going over their manuscripts for the 147th time, trying to ferret out that one last bit of less-than-professional presentation.

Bless your heart, if you’re one of those. You’re helping raise aspiring writers’ collective reputation within the industry.

One quick caveat before we get started today: the standard format restrictions I’m listing here are for BOOK submissions, not for short stories, poetry, journalistic articles, academic articles, or indeed any other form of writing. For the guidelines for these, you may — and should — seek elsewhere.

Which is a gentle way of saying that the formatting and grammatical choices you see in newspapers will not necessarily work in manuscripts. AP style is different from standard format in several important respects, not the least being that in standard format (as in other formal presentations in the English language), the first letter of the first word after a colon should NOT be capitalized, since technically, it’s not the beginning of a new sentence.

I don’t know who introduced the convention of post-colon capitalization, but believe me, those of us who read the submissions of aspiring book writers for a living have mentally consigned that language subversive to a pit of hell that would make even Dante avert his eyes.

But enough about my fevered fantasies. Let’s get down to the proverbial brass tacks, shall we?

Yesterday, while scores of my long-time readers flung their hands over their eyes and screamed, “No! Not again!”, I started going over the rigors of standard formatting for manuscripts again. Please, even if you are morally certain that you know what you’re doing, take a few minutes for a refresher course.

Why? Because while submitting pages that deviate from standard format MIGHT not result in automatic rejection of otherwise fine writing, it does indeed happen – and often. And not just because our old friend Millicent the agency screener is having a bad day.

Professional-level critique is HARSH; it’s like having your unmade-up face examined under a very, very bright light by someone who isn’t afraid to hurt your feelings by pointing out flaws. In the industry, this level of scrutiny is not considered even remotely mean.

Actually, if your work generates tell-it-like-it-is feedback from a pro, you should be a bit flattered – it’s how they habitually treat professional authors.

Yet the vast majority of submitting writers seem to assume that agents and their staffs will be hugely sympathetic readers of their submissions, willing to overlook technical problems because of the quality of the writing or the strength of the story. Every so often, there is the odd exception that justifies this belief. If the writing is absolutely beautiful, or the story is drool-worthy, but the formatting is all akimbo and the spelling is lousy, there’s an outside chance that someone at an agency might be in a saintly enough mood to overlook the problems and take a chance on the writer.

You could also have a Horatio Alger moment where you find a billionaire’s wallet, return it to him still stuffed with thousand-dollar bills, and he adopts you as his new-found son or daughter.

Anything is possible, of course. But it’s probably prudent to assume, when your writing’s at stake, that yours is not going to be the one in 10,000,000 exception.

Virtually all of the time, an agent, editor, contest judge, or screener’s first reaction to an improperly-formatted manuscript is the same as to one that is dull but technically perfect: speedy rejection.

The trouble is, submitters rejected for this reason are almost never aware of it. With few exceptions, the rejecters will not even take the time to scrawl, “Take a formatting class!” or “Next time, spell-check!” on the returned manuscript. If a writer is truly talented, they figure, she’ll mend her ways and try again.

Call me zany, but I think that the way-mending might go a TRIFLE faster if the writer knew that the manuscript was broken.

I’d like to speed up that learning curve. It’s not as though the strictures of standard format are state secrets, after all. To recap from yesterday:

(1) All manuscripts should be printed or typed in black ink and double-spaced, with one-inch margins around all edges of the page, on 20-lb or better white paper.

(2) All manuscripts should be printed on ONE side of the page and unbound in any way.

(3) The text should be left-justified, NOT block-justified. By definition, manuscripts should NOT resemble published books in this respect.

(4) The preferred typefaces are 12-point Times, Times New Roman, Courier, or Courier New — unless you’re writing screenplays, in which case you may only use Courier.

One last word on point #4 before I move on: if you want a specific font for your finished book that ISN’T one of these, you should NOT use it in your manuscript. No, not even if you found a very cool way to make your Elvin characters’ dialogue show up in Runic.

Like choices about italicization, bolding, and whether to use a medieval-style fancy first letter at the beginning of each chapter, the typeface ultimately used in the published book is a matter of discussion between you and your future editor — or, even more frequently, a decision made by the publishing house without any authorial input at all.

Oops, I guess I didn’t need to leap on this point yesterday. Oh, well, it bears repeating, since so few aspiring writers seem to be aware of it.

If you try to illustrate the fabulousness of your desired typeface now, you run the risk of your manuscript being dismissed as unprofessional. Don’t. Save it for later discussion.

(5) No matter how cool your desired typeface looks, or how great the title page looks with 14-point type, keep the ENTIRE manuscript in the same font and size.

Industry standard is 12-point. Again, no exceptions, INCLUDING YOUR TITLE PAGE, where almost everyone gets a little wacky the first time out. No pictures or symbols here, either, please. Just the facts.

I hate to be the one to break it to you, but there’s a term in the industry for title pages with 24-point fonts, fancy typefaces, and illustrations.

It’s “high school book report.”

(6) Do NOT use boldface anywhere in the manuscript BUT on the title page — and not even there, necessarily.

Yes, you read that correctly: you may place your title in boldface on the title page, if you like, but that’s it. Nothing else in the manuscript should be in bold.

This is a throwback to the old typewriter days, where only very fancy machines indeed could darken selected type. Historically, using bold in-text is considered a bit tacky for the same reason that wearing white shoes before Memorial Day is in certain circles: it’s a subtle display of wealth.

(You didn’t think all of those white shoes the Victorians wore cleaned themselves, did you? Shiny white shoes equaled scads of busily-polishing staff.)

(7) EVERY page in the manuscript should be numbered EXCEPT the title page.

Violating of this rule will result in instantaneous rejection virtually everywhere. Number those pages if it’s the last thing you do.

Few non-felonious offenses irk the professional manuscript reader (including yours truly, if I’m honest about it) more than an unnumbered submission — it ranks right up there on their rudeness scale with assault, arson, and beginning a query letter with, “Dear Agent.”

Why? Gravity, my friends, gravity. What goes up tends to come down — and if the object in question happens to be an unbound stack of paper…

Picture, if you will, two manuscript-bearing interns colliding in an agency hallway. (You may giggle, but anyone who has ever worked with submissions has first-hand experience of this.) After the blizzard of flying papers dies down, and the two combatants rehash that old Reese’s Peanut Butter Cup commercial’s dialogue (“You got romance novel in my literary fiction!” “You got literary fiction in my romance novel!”), what needs to happen?

Yup. Some luckless soul has to put all of those pages back in the proper order. Just how much more irksome is that task going to be if the pages are not numbered?

Trust me, it is far, far, FAR easier to toss the entire thing into the reject pile than to spend the hours required to guess which bite-sized piece of storyline belongs before which. Number your pages.

The first page of the text proper, incidentally, is page 1 of the text, not the title page, and should be numbered as such. If your opus has an introduction or preface, the first page of THAT is page 1, not the first page of chapter 1.

Why, you ask? Long-time readers, chant it with me now, please: BECAUSE A MANUSCRIPT SHOULD NOT LOOK IDENTICAL TO A PUBLISHED BOOK.

To run over the other most popular choices for pages to mislabel as page 1: manuscripts do not contain tables of contents, so there should be no question of pagination for that. Also, epigraphs — those quotations from other authors’ books so dear to the hearts of writers everywhere — should not appear on their own page in a manuscript, as they sometimes do in published books; if you feel you must include one (considering that 99.9999% of the time, Millicent will just skip over it), include it between the chapter title and text on page 1.

If that last sentence left your head in a whirl, don’t worry — I’ll show you how to format epigraphs properly later in this series. Yes, including some discussion of that cryptic comment about Millicent.

(8) Each page of the manuscript (other than the title page) should have a standard slug line in the header. The page number should appear in the slug line, not anywhere else on the page.

Most writing handbooks and courses tend to be a trifle vague about this particular requirement, so allow me to clarify: a well-constructed slug line includes the author’s last name, book title, and page number, to deal with that intern-collision problem I mentioned earlier. And the header, for those of you who have not yet surrendered to Microsoft Word’s lexicon, is the 1-inch margin at the top of each page.

This means, in effect, that every page of the manuscript has the author’s name on it — a great idea, should you, say, want an agent or editor to be able to contact you after s/he’s fallen in love with it.

The slug line should appear in the upper left-hand margin (although no one will sue you if you put it in the upper right-hand margin, left is the time-honored location) of every page of the text EXCEPT the title page (which should have nothing in the header or footer at all).

Traditionally, the slug line appears all in capital letters, but it’s not strictly necessary. Being something of a traditionalist, the third page of my memoir has a slug line that looks like this:

MINI/A FAMILY DARKLY/3

Since the ONLY place a page number should appear on a page of text is in the slug line, if you are in the habit of placing numbers wacky places like the middle of the footer, do be aware that it does not look strictly professional to, well, professionals. Double-check that your word processing program is not automatically adding extraneous page markers.

Do not, I beg of you, yield like so many aspiring writers to the insidious temptation add little stylistic bells and whistles to the slug line, to tart it up. Page numbers should not have dashes on either side of them, be in italics or bold, or be preceded by the word “page.” The point here is not to make your slug line stand out for its innovative style, but for your manuscript’s pages to look exactly like every other professional writer’s.

If you have a very long title, feel free to abbreviate, to keep the slug line from running all the way across the top of the page. (Technically, a slug line should be 30 spaces or less, but there’s no need to stress about that in the computer age. A slug, you see, is the old-fashioned printer’s term for a pre-set chunk of, you guessed it, 30 spaces of type.) For example, my agent is currently circulating a novel of mine entitled THE BUDDHA IN THE HOT TUB — 26 characters, counting spaces. Since my last name is quite short, I could get away with putting it all in the slug line, to look like this:

MINI/THE BUDDHA IN THE HOT TUB/1

If, however, my last name were something more complicated, such as Montenegro-Copperfield — 22 characters all by itself, including dash — I might well feel compelled to abbreviate:

MONTENEGRO-COPPERFIELD/BUDDHA/1

(9) The first page of each chapter should begin a third of the way down the page, with the chapter title appearing on the FIRST line of the page, NOT on the line immediately above where the text begins.

That’s twelve single-spaced lines, incidentally. The chapter name (or merely “Chapter One”) may appear on the FIRST line of the first page — not on the last line before the text, as so many writers mistakenly do. The chapter title or number should be centered, and it should NOT be in boldface or underlined. Don’t panic if you’re having trouble visualizing this — I’ll be giving concrete examples of what the first page of a chapter should look like later in this series.

Why shouldn’t the title appear immediately above the text, as one so often sees? Because that’s where the title of a SHORT STORY lives. I’ve literally never seen a professional book manuscript formatted this way.

Very frequently, agents, editors and contest judges are presented with improperly-formatted first pages that include the title of the book, “by Author’s Name,” and/or the writer’s contact information in the space above the text. This is classic rookie mistake. To professional eyes, a manuscript that includes any of this information on the first page of the manuscript (other than in the slug line, of course) seems term paper-is.

So where does all of that necessary contact information go, you ask? Read on.

(10) Contact information for the author belongs on the title page, NOT on page 1.

This is one of the main differences between a short story submission (say, to a literary journal) and a novel submission. To submit a manuscript — or contest entry, for that matter — with this information on page 1 is roughly the equivalent of taking a great big red marker and scrawling, “I don’t know much about the business of publishing,” across it. Just don’t do it.

“But wait,” I hear some of you out there murmuring, “I need a title page? Since when?”

Funny you should mention that, because…

(11) Every submission should include a title page, even partial manuscripts.

This one seems to come as a surprise to a LOT of aspiring writers. You should ALWAYS include a title page with ANY submission of ANY length, including contest entries and the chapters you send after the agent has fallen in love with your first 50 pages.

It is genuinely unheard-of for a professional manuscript not to have a title page: literally every manuscript that any agent in North America sends to any editor will include one. Yet, astonishingly, 95% of writers submitting to agencies seem to be unaware that including it is industry standard.

On the bright side, this means that if you are industry-savvy enough to include a professionally-formatted title page with your work, your submission automatically looks like a top percentile ranker to professional eyes from the moment it’s pulled out of the envelope. It’s never too early to make a good first impression, right?

If you do not know how to format a proper title page (and yes, Virginia, there IS a special format for it, too), please see the Your Title Page category at right. Or wait a few days until I cover it later in this series. Up to you.

Before anyone says it: omitting a title page is too common a mistake to be an automatic deal-breaker — and yes, one does occasionally meet an agent at a conference or one blogging online who says she doesn’t care one way or the other about whether a submission has a title page resting on top. Bully for them for being so open-minded, but even these are not going to toss out a submission BECAUSE it has a properly-formatted title page.

As I point out roughly 127,342 times per year in this forum, how can you be sure that the person deciding whether to pass your submission upstairs or reject it ISN’T a stickler for professionalism?

I’m going to sign off for today, but I hope to finish up the rules of standard format next time, so we may move on to practical examples of what a professional manuscript looks like. Believe me, as tedious as it is to change these things in your manuscript now, by the time you’re on your third or fourth book, it will be second nature to you.

Why, I’ll bet that the next time you sit down to begin a new project, you will automatically format it correctly.

And, more importantly, any submissions you might happen to send out in the near future will look like the work of a pro. Again, call me zany, but I would rather see an agent or editor evaluate your book on the basis of your writing and your story, not your formatting knowledge.

I’m funny that way. Keep up the good work!

Posted on - 8 Comments on A topic that just can’t wait, or, I can’t believe that it’s been almost a year since I last went over this

A topic that just can’t wait, or, I can’t believe that it’s been almost a year since I last went over this

Hello, campers –

Thanks to everyone who wrote in with good wishes after my last post — I’m feeling a touch better, thanks. I’m still coughing up a storm, but I couldn’t stand another minute of not filling you in on standard format. Because — and I can hardly believe this myself — it’s been ALMOST A YEAR since I last went over the rules point by point.

I know: time flies when you’re having fun, eh?

Admittedly, my nearest and dearest/medical practitioners/pretty much everyone sane to whom I have spoken about it have suggested that I might want to wait until my temperature normalizes a bit more before I get back to full-tilt blogging again. They are probably right. They also probably didn’t realize that having suggested this renders them prime candidates for being dictation victims indentured servants unpaid labor kind volunteers until my chipper fingers are up to speed again.

In order to render surrogate blogger duty as painless as possible, I’m going to be re-running some older posts on standard format with (I hope) italicized new comments interspersed. Today, I’m starting with a post that not only goes over the hows and whys of professional manuscript format, but does so in a context that illustrates why people like me professional readers tend to focus so very much on technical details when scanning the work of a new writer: evidently, our brains are wired differently than other people’s.

This is a really, really good thing to know BEFORE you submit to an agent or editor: 99.9% of the format isn’t right, it WILL distract any professional reader from even the most beautiful writing.

And that’s not merely a matter of being obsessive-compulsive (although truth compels me to say that in this line of work, OCD is hardly an occupational drawback) — as I shall be showing you later on in this series, to someone who reads manuscripts for a living, deviations from standard format might as well be printed in blood-red ink. Because all professional manuscripts are formatted identically, it’s INCREDIBLY obvious when one isn’t.

So while it may seem tedious, annoying, or just a whole lot of work to go through your submissions with the proverbial fine-toothed comb in order to weed out this kind of distraction.

Remember, too, that IF AN AGENT OR EDITOR REQUESTED YOU TO SEND PAGES, S/HE IS EXPECTING THEM TO BE IN STANDARD FORMAT, unless s/he SPECIFICALLY tells you otherwise.

Indeed, it’s so much assumed that s/he probably won’t even mention it, because most agents and editors believe that these rules are already part of every serious book-writer’s MO. So much so, in fact, that agents who’ve read my blog sometimes ask me why I go over these rules so often. Doesn’t everyone already know them? Isn’t this information already widely available?

I’ll leave you to answer those for yourselves. Suffice it to say that our old pal Millicent the agency screener believes the answers to be: because I like it, yes, and yes.

And please, those of you who have been through this material with me before: don’t just skip these posts, I beg of you. I see manuscripts all the time by experienced writers that contain standard format violations. Until a writer has worked closely with an editor or agent long enough for these rules to become second nature, it’s just too easy to let an exception or two slip by.

My patient dictation-taker du jour is scowling at me, so I’m going to let us get on with the show. Keep up the good work!

I’ve been typing WAY too much lately — not a particularly good idea, for someone who spent nearly two years of the late 1990s doctor-banned from a keyboard. (And trust me, voice-recognition programs at the time were not designed for first sopranos.) The first sign of overuse: lack of grip strength.

After first a water glass, then a teacup shattered on the floor, I betook myself to the safely unbreakable couch to curl up with the equally shatter-proof new Harry Potter for half a day. I’d been saving my copy until all the hype died down, so I could form an unfettered opinion, but I had made a point of paying full price for it, rather than getting it at Costco, because typically, the author’s royalty percentage is lower in a bulk market.

Call me zany, but even if an author can afford a different tiara for every day of the week (“Should I go with the emerald today? Or the star sapphire with ruby clusters?”), I believe it’s important to buy the works of living writers in order to create a world where — brace yourselves — there’s a market for the work of living writers.

I know in my heart of hearts that it’s wrong to give away a book’s big secret before people have had a chance to read it, but spoiler alert: apparently, no one, but no one, proofed the galleys for this book.

Where are all the commas that should inhabit Harry’s world? Did Voldemort wave a wand and spirit them all away? Did the Ministry of Magic legalize run-on sentences? Are sentences featuring colons the new black? Or does JK Rowling have enough money now to buy off the world’s English professors to the extent of changing the rule about the first word after those ubiquitous colons NOT being capitalized?

Naturally, this didn’t stop me from staying up all night to finish the book; she’s an amazing pacer and plotter. But it’s evil magic, indeed, when Scholastic teaches our children that there are four periods in an ellipse, rather than three.

Branded with the Dark Mark, indeed.

My editorial peevishness is well-timed, because yesterday, I threatened — no, make that promised — to revisit the rules of standard format for submissions. Because, you see, I am far from the only professional reader who takes umbrage (not Dolores Umbridge-style umbrage, but close), when manuscripts deviate from certain time-honored restrictions.

To put it bluntly, improperly-formatted manuscripts are often shoved into the reject pile on sight.

Which means that while, yes, this may well be most spectacularly unsexy topic of them all, and perhaps the single most necessary for any aspiring writer to know. At least for anyone who ever intends to submit a manuscript — a group that I have some reason to suspect includes one or two of you.

To begin with the basics: for those of you who do not already know. standard format for manuscripts is NOT the same as standard format for published books. I asked to make this sentence bold this time around, because I’m constantly meeting aspiring writers who are not aware of this fact. Heck, my dictation-taker du jour apparently was not aware of this fact until she read this paragraph.

Nor is it identical to what your word processor’s grammar checker will ask you to do – nor, heaven help us, business format. None of these will look correct to an agent or editor.

It is VERY much to your advantage to be aware of this salient fact.

Why? Well, Since standard manuscript format differs in a number of significant ways from ALL of the above, agency screeners, agents, editors, and contest judges tend to regard submissions formatted in any other way as either unpolished (if they’re feeling generous) or unprofessional (if they’re not). And unfortunately for writers unaware of the rules, a non-standard manuscript is child’s play to spot from the moment a professional reader lays eyes upon it.

Spoiler alert: being identified as not professionally formatted renders a submission FAR more likely to be rejected than any writing-related problem.

Why? Long-time readers, shout it with me now: agencies and publishing houses get so many submissions that a screener’s PRIMARY goal is to weed out the one he is reading at the moment. The faster he can do that, the better, to move through that mountain of paper on his desk.

By logical extension, the more professional your manuscript looks, the more likely it is to be read with interest by a screener in a hurry.

Period. And I don’t know about you, but I’m all for anything that helps a good writer’s work get taken more seriously, especially in the current super-tight submission environment, which is more rejection happy than I’ve ever seen it — and I’ve been listening to writers, agents, and editors complain about the state of the literary market since I was in my cradle.

A couple of disclaimers before I begin. I fully realize that many of the tiny-but-pervasive changes I am about to suggest that you make to your manuscript are going to be irksome to implement. Reformatting a manuscript is time-consuming and tedious – and I would be the first to admit that some of these rules are pretty absurd.

At least on their faces, that is. Speaking as someone who reads manuscripts for a living, I can let you in on a little secret: quite a few of these restrictions remain beloved of the industry even in the age of electronic submissions because they render a manuscript a heck of a lot easier to edit in hard copy — still the norm, incidentally. As I will show later in this series, a lot of these rules are designed to maximize white space in which the editor may scrawl trenchant comments like, “Wait, wasn’t the protagonist’s sister named Maeve in the last chapter? Why is she Belinda here?”

As I said above, this is one line of work where a touch of compulsiveness is a positive boon. Treat it with the respect it deserves.

As I believe I may have mentioned once or twice before, I do not run the universe, and thus do not make the rules. Sorry. No matter how much I would like to absolve you from some of them, it is outside my power.

Take it up with the fairy godmother who neglected to endow me with that gift at birth.

Also, every time I run a series of posts on standard format, I am inundated with comments pointing out that website X advises something different, that this agent said at a conference she doesn’t care what typeface you use, or that a certain manual said that standards have changed from the traditional guidelines I set out here.

I have no doubt that all of these comments are indeed pointing out legitimate differences in advice, but it is not my purpose here to police the net for standardization of advice. If you like guidelines you find elsewhere better, by all means follow them.

All I claim for these rules – and it is not an insubstantial claim – is that nothing I advise here will EVER strike an agent or editor as unprofessional. Adhering to them will mean that your writing is going to be judged on your writing, not your formatting.

And that, my friends, is nothing at which to sneeze. Or cough, although I seem to be managing it.

Here are the rules of standard format — and no, NONE of them are negotiable. Harry Houdini himself would have extreme difficulty sneaking a non-standard manuscript past an agency screener, even though he undoubtedly has the world’s best platform to write a book on extricating oneself from tight situations.

If that last quip didn’t make you groan, if not chuckle, it’s time to brush up on your agent-speak. On to the rules:

(1) All manuscripts should be printed or typed in black ink and double-spaced, with one-inch margins around all edges of the page, on 20-lb or better white paper.

No exceptions, unless someone in the industry (or a contest’s rules) SPECIFICALLY asks you to do otherwise.

No ecru paper, no off-white, no Dr. Seuss-type stripes. Yes, buff or parchment can look very nice, but there’s a strategic reason to use bright white paper: very sharp black-white contrast is strongly preferred by virtually every professional reader out there, probably as a legacy of having read so many dim photocopies over the course of their lifetimes.

The ONLY colored paper that should ever go anywhere near a manuscript is the single sheet that separates one copy of a submission or book proposal from the next, so it is easy for an agent to see where to break the stack. (But you don’t need to know about that until your agent asks you to send 15 copies of your book for submitting to editors. Put it out of your mind for now.)

And do spring for a new printer cartridge, and skip the trip to the copy center. Badly-photocopied work is almost never read. Actually, you’d be amazed (at least, I hope you would) at how poor the printing quality is on some submissions; it’s as though the author dunked in a swiftly-flowing river several times before popping it in the mail.

(2) All manuscripts should be printed on ONE side of the page and unbound in any way (again, unless you are specifically asked to do otherwise).

Yes, this IS criminally wasteful of paper, especially when you consider the literally millions of pages of submissions that go flying into the agencies and publishing houses every month. Most agencies do not even recycle; the vast majority of agencies did not even consider accepting e-mailed queries at all until the anthrax-in-envelopes scare. (I swear I’m not making that up.)

I assure you, if I ran the universe, paper conservation would be the norm, and recycling mandatory. Also, writers would all be granted an extra month a year in which to write, excellent and inexpensive child care while writing, a cedar-lined cabin on the shores of Lake Michigan in which to do it, and a pineapple upside-down cake on Kurt Vonnegut’s birthday. Perhaps some hard candies on Agatha Christie’s birthday as well, in affluent years, and dancing on Mme. de Staël’s.

But since the unhappy reality is that I do NOT run the universe (see disclaimer above), we shall all have to live with the status quo.

Which is to say: the publishing industry is one vast paper-wasting enterprise. Sorry.

You’d be surprised at how often writers violate the thou-shalt-not-bind rule, including paper clips, rubber bands, or even binders with their submissions. Since agents always circulate manuscripts without any sort of binding, these doohickies just scream, “I’m unfamiliar with the industry.” SASE, here we come.

The ONLY exception to this rule is a nonfiction book proposal — not the manuscript, just the proposal — which is typically presented UNBOUND in a black folder, the kind with horizontal pockets. (For tips on how a book proposal should be presented, please see the aptly-titled BOOK PROPOSALS category on the list at right.)

To forestall the comment beloved reader Dave usually posts when I bring this up, if you wish to make double-sided, 3-hole-punched, be-bindered drafts for circulating to your first readers for ease of toting around, be my guest. But NEVER submit in that manner to a professional reader.

I’m serious about this. Don’t make me crawl out of this bed to stop you.

(3) The text should be left-justified, NOT block-justified, as published books, e-mails, business letters, and online writing tend to be.

Yes, books feature text that runs in straight vertical lines along both side margins, and yes, your word processing program can replicate that practically effortlessly, if you ask it nicely to do so.

But don’t: the straight margin should be the left one; the right should be ragged, as if you had produced the manuscript on a typewriter.

Many writers find this one nearly impossible to accept, because it is one of the most visually obvious ways in which a professional manuscript differs from a printed book. They believe, wrongly, that anything that makes their submission look more like what’s on the shelves at Barnes & Noble is inherently professional.

Trust me, quite the opposite is true.

And NEVER format a query or cover letter to someone in the industry in business format: indent those paragraphs. More on that later in this series.

(4) The preferred typefaces are 12-point Times, Times New Roman, Courier, or Courier New.

Personally, I would never dream of allowing a client of mine to submit a manuscript in anything but Times New Roman, nor would I ever submit any of my work in anything else. It is the standard typeface of the industry.

It’s one of the bizarre facts of publishing life that manuscripts in these fonts tend to be taken far more seriously, and with good reason: these are the typefaces upon which the most commonly-used word count estimations are based. (Psst: if you don’t know why you should be estimating the length of your manuscript rather than using actual word count, please see the WORD COUNT category at right.)

There are advocates of Courier, too, so you may use it, but I implore you, do not get any wackier than that. If you write screenplays, you may ONLY use Courier. Most screenplay agents will not read even the first page of a script in another typeface — which means that most contest judges will follow suit.

There are a few agents out there who have their own font preferences, so do check their websites and/or listings in the standard agency guides. As ever, the golden rule of dealing with an agent you want to represent you is GIVE ‘EM PRECISELY WHAT THEY ASK TO SEE, not what you would like them to see.

If you are a writer who likes to have different voices presented in different typefaces, or who chooses boldface for emphasis, a submission is not a forum where you can express those preferences freely. Yes, one sees this in a published book occasionally, but I assure you, the choice to indulge in these formatting differences was the editor’s, not the author’s.

Sorry. (See my earlier disclaimer about proprietorship of the universe.)

To forestall the usual question someone brings up at this point: yes, most published books ARE in typefaces other than Times or Courier, but at the risk of repeating myself, MANUSCRIPTS AND PUBLISHED BOOKS AREN’T SUPPOSED TO LOOK THE SAME. Typeface decisions for published books are made by the publishing house, not the author.

Although if you’re very nice, they may listen to your suggestions. They might giggle a little, but they might listen. Ditto with the cover and the title, which are — brace yourselves — almost never under the author’s control.

Why? Good question — because these are considered matters of packaging and marketing, not content.

All of which begs the question, of course: why do they give us so many typefaces from which to choose, if we’re not supposed to use them? Answer: because the people who make word processing programs are not the same people who decide what books get published in North America. Which is why, in case you’re wondering, what Microsoft Word means by word count and what the average agent or editor does are not typically the same thing.

All right, I’ve run very long indeed today, so I’m going to stop here for the nonce. More rules follow tomorrow or whenever I can next blandish someone to take my dictation. In the meantime, keep up the good work!

Posted on - 9 Comments on But what happens if they LIKE my pitch?

But what happens if they LIKE my pitch?

Congratulations to long-time reader Auburn McCanta, who took third place in the Pacific Northwest Writers’ Association’s literary contest’s poetry division! Well done, Auburn!

Please join me in a big round of applause to everyone who was nominated, and I’ll keep reporting good news as it rolls in. Or not, as the case may be. But I’m proud of all the finalists, and everyone who was brave enough to enter.

Congratulations, too, to all of you who have mustered up the courage to pitch, query, and/or submit this year. It takes genuine bravery to put yourself and your work out there; I don’t think the writing community gives aspiring writers enough credit for that. I’m proud of you, though.

In an effort to become prouder of those of you who do not have easy access to face-to-face pitching opportunities or — dare I say it? — the vast majority of you who do not have the resources readily available to attend a first-rate writers’ conference, I am going to show you how to apply those lessons we learned in constructing a pitch to crafting a pleasing query letter. I hope you’ll pardon me, though, if I put that worthy topic on hold for a week or so to go over how to put together a submission packet.

I know, I know: I’ve been lavishing a lot of attention on pitching lately, and I freely admit that the timing on this week’s series is all about trying to help those pitching this conference season. However, since all of you, I hope, will be facing the joyous-but-stressful prospect of responding to a request for pages at some point, whether you get there by querying or pitching, I feel justified in dealing with this all-important topic now.

Another reason to leap right into submission packets: for those of you who aren’t already aware of it, much of the NYC-based publishing industry goes on vacation between mid-August and Labor Day — and yes, that includes the staff of the average agency. So if you’re pitching or querying this summer (or already have), you’re better off either sending your submission within the next couple of weeks or waiting until after Labor Day.

If you haven’t had the opportunity to read your pages for submission IN HARD COPY, IN ITS ENTIRETY, and OUT LOUD, might want to take advantage of the annual August break to do that. Ditto if you have yet to get good feedback from first readers outside of your circle of family and close friends (who tend to have a hard time giving unbiased feedback, no matter how gifted they are as readers; for more on the hows and whys of selecting good first readers, please see the GETTING GOOD FEEDBACK category at right).

But I see that mad light in some recent pitchers’ eyes — some of you are determined not to sleep, eat, or take your multivitamins until you get those requested materials out the door, right?

Okay, let me tackle your dilemma…but wait; what is that strange whirling object floating in the air before you? You are getting sleepy, I tell you. Sleepy…

Did it work? I thought not. Worth a try, though, because the single best piece of advice those of you who have pitched or queried successfully recently could get right now is RELAX.

Actually, it’s some of the best advice you could take at any point of the marketing process: you are relaxing, I tell you, RELAXING in the face of your upcoming pitching appointment…your only goal is to get these people to ask to see your work…you are buttonholing agents in at conference events and successfully giving your hallway pitch…you are calmly going through your 2-minute pitch to an agent who is delighted to hear it…your only goal is to get these people to ask to see your work, and you are thrilled when they do…

So let’s assume for the moment that the mantras I’ve been chanting at you for the last few weeks have worked, and an agent or editor has asked to see the first chapter, the first 50 pages, or even the entirety of your manuscript. What do you do next?

In the first place, you should send your submissions simultaneously to everyone who asked for them, for reasons I explained via example over the weekend: it’s in your best interest to do it..

Your heart may tell you to give that dreamy agent who was so nice to you an unrequested exclusive, but believe me, your brain should be telling you to play the field. Don’t tell me that love is blind. Wear your glasses, for heaven’s sake.

Second, you should send precisely what each agent asked you to send.

The first 50 means just that: the first 50 pages in standard format. Under no circumstances should you round up or down, even if pp. 49 or 51 is the last of the chapter.

Yes, even if that means stopping the submission in mid-sentence. (And if you aren’t absolutely positive that your manuscript IS in standard format or if you were not aware that manuscripts are NOT formatted like published books, please run, do not walk, to the FORMATTING MANUSCRIPTS category at right. Or wait a few days until I run over the rules again.)

No slipping in an extra five pages because there’s nifty writing in it, no adding a videotape of you accepting the Congressional Medal of Honor, no cookies or crisp $20 bills as bribes.

Need I say that I know writers who have done all these things, and now know better? Remember, showing the beauty and innovation of your writing is not the only purpose of submission — part of the point of this exercise is to show that you can follow directions, a rather desirable attribute in a potential client who might be expected to meet sudden deadlines or make surprise revisions down the line.

Believe me, an agent who decides to sign a writer will be issuing a LOT of directions between that initial handshake and sending out that book or proposal to editors. A writer who cannot follow basic packaging directions (such as “Send me the first 50 pages, please.”) is inherently more time-consuming to represent.

Is that really the first impression you want your submission to convey?

If you’re asked for a specific number of pages, don’t count the title page as one of them — but no matter how long an excerpt you have been asked to send, DO include a title page.

I shall be going over how to construct one in a few days, but if you’re in a hurry and if you don’t know how to format a professional title page, or even that there is a professional format for one, please wend your way to the YOUR TITLE PAGE category at right. (You see, I really have been preparing my readers for this moment.)

If asked for a synopsis, send one; do not enclose one otherwise. Ditto for an author bio (don’t worry; I’ll be talking about how to build one soon; if you’re in a hurry, check out the AUTHOR BIO category on the list at right), table of contents (unless you’ve been asked to submit a book proposal), illustrations, letters of recommendation from your favorite writing teacher, and/or the aforementioned cookies.

Just send what you’ve been asked to send: no more, no less. With two exceptions: you should include a SASE, industry-speak for a stamped (not metered), self-addressed envelope for the manuscript’s safe return, and you should include a cover letter.

Why the cover letter? Well, in the first place, render it as easy as humanly possible to contact you — the last thing you want is to make it hard for them to ask for more pages, right? But also, you should do it for the same good, practical reason that I’m going to advise you to write

(Conference name) — REQUESTED MATERIALS

in 3-inch letters on the outside of the envelope: so your work doesn’t end up languishing in the slush pile of unsolicited manuscripts (which are, incidentally, almost invariably rejected).

Agents and editors hear a LOT of pitches in the course of the average conference; no matter how terrific your book is, it’s just not reasonable to expect them to remember yours weeks after the fact (which it almost certainly will be, by the time they get around to reading it) simply by its title and your name.

Thus, it is in your best interests to remind them that they did, indeed, ask to see your manuscript.

Be subtle about the reminder — no need to state outright that you are worried that they’ve confused you with the other 150 people they met that day — but it is a good idea to provide some context. Simply inform the agent or editor him/her where you met and that s/he asked to see what you’re sending. As in,

Dear Mr. White,

I very much enjoyed our meeting at the recent Conference X. Thank you for requesting my fantasy novel, WHAT I DID TO SAVE THE PLANET.

I enclose a SASE for your convenience, and look forward to hearing from you soon. I may be reached at the address and phone number below, or via email at…

Regards,

A. Writer

That’s it. No need to recap your plot or re-pitch your concept. Just simple, clean, businesslike.

But do NOT, I beg you, present it in block-indented business format, as the rigors of blog format have forced me to do above — indent your paragraphs. Why? Well, many folks in the industry regard business format as only marginally literate, at best.

Trust me, they don’t care what you do in the multi-million dollar factory you run: indent those paragraphs whenever you are dealing with anyone in publishing.

Oh, and if other agents or editors requested pages, say that others are also looking at it. No need to be specific. This is considered good manners, and often gets your submission read a bit faster.

The other reason that mentioning where you met is a good idea is — and I tremble to tell you this, but it does happen — there are some unscrupulous souls who, aware that pitch fatigue may well cause memory blurring, send submissions that they CLAIM are requested, but in fact were not.

“Oh, like he’s going to remember ANY pitcher’s name,” these ruthless climbers scoff, stuffing first chapters into the envelopes of everyone who attended a particular conference.

Such scoffers occasionally receive a comeuppance redolent with poetic justice: VERY frequently, the roster of agents and editors scheduled to attend a particular conference changes at the last minute. How well received do you think a, “I enjoyed our conversation at last weekend’s Conference That Shall Not Be Named,” letter goes over with an agent who missed a plane and didn’t show up at that particular conference?

Tee hee.

Do remember, though, for the sake of your blood pressure, you do NOT need to drop everything and mail off requested materials within hours of a conference’s end. The standard writers’ conference wisdom advises getting it out within three weeks of the conference, but actually, that’s not necessary.

Especially this time of year. Had you heard that the publishing industry pretty much shuts down from early August until after Labor Day, anyway?

And no, an agent or editor’s perceived friendliness during the pitching session should NOT be regarded as a legitimate reason to rush a submission out the door willy-nilly. As I believe I said half a dozen times in the week leading up to the Conference That Shall Not Be Named, a nice conversation with an agent or editor at a conference is just a nice conversation at a conference, not a blood pact.

Nothing has yet been promised — and it can’t have been. As I have mentioned several dozen times throughout this series, no agent is going to sign you on a pitch alone; no matter how good your book concept is, they are going to want to see actual pages before committing.

Why? Consult that old industry truism: “It all depends upon the writing.”

By the same token, you are not bound to honor the request for materials instantaneously. And no, the fact that you said you would send it the moment you got home from the conference does NOT mean that you should send it off without proofing and performing any necessary revisions; unless they asked for an exclusive, they do not expect you to send it within a day or two, or to overnight it.

Besides, it is very much to your advantage that they see your work at its absolute best, after all, not as our work tends to be before a hard-copy proofing.

Long-time readers, chant it with me now: take the time to read EVERY page you intend to submit to ANYONE in the industry in hard copy, out loud, every time.

There is no better way to weed out the mistakes that will strike you a week later as boneheaded (for real-life samples of these, see the archived Let’s Talk About This on the subject), and the extra couple of weeks fixing any problems might take will not harm your chances one iota.

Trust me, agents and editors meet too many writers at conferences to sit around thinking, “Darn it, where is that Jane Doe’s manuscript? I asked for it two weeks ago! Well, I guess I’m just going to reject it now, sight unseen.”

A common writers’ negative fantasy, but it just doesn’t happen. These people are simply too busy for that. If you wait 6 months to send it, they may wonder a little, but 6 days or 6 weeks? Please.

So unless you already have the manuscript in apple-pie order (which includes having read it — take a deep breath now, so you can say it along with me — in its ENTIRETY, IN HARD COPY, and ALOUD), it’s worth your while to take the time for a final polish.

You want your book to be pretty for its big date, right?

While you’re doing that, I’m going to be running over how to pull together a submission packet that just bellows, “This writer has done her homework! How refreshing!” So do keep checking in throughout the next week or so.

In the meantime, you are relaxing about getting those requested materials out the door, I tell you…relaxing…

Keep up the good work!

Posted on - No Comments on More conference lore: learning the difference between a kind soul, a helping hand, and a career-long commitment

More conference lore: learning the difference between a kind soul, a helping hand, and a career-long commitment

Hello, readers:

Since most of the faux pas writers tend to make at conferences are simple matters of not being aware of the unwritten rules of the industry, this weekend I have been taking break from my ongoing series on pitching and querying to re-run excerpts from some conference-related older posts on how not to run afoul of agents and editors.

Okay, so I’ve punched them up a little. Also, these little homilies may be a touch on the depressing side, since my fictional exemplars do EVERYTHING wrong, but hey, better them than you, right?

Today’s drama concerns that ubiquitious conference misapprehension: not being versed enough in the ways of publishing folk to tell the difference between a nice conversation at a conference, an offer of help, and the beginning of a beautiful friendship. Sometimes, they can look awfully similar. But as the international relations folks say, where you stand depends on where you sit.

Enjoy! Tomorrow, we’ll dive into the meaty subject of what to do if a real, live agent or editor asks you to send materials — other than celebrate, of course.

Yesterday, as part of my ongoing series on how to recognize and avoid common faux pas writers make in their initial encounters with agents, I introduced exemplar Lorenzo, an intrepid soul who believed that arguing with the agent who rejected him would cause her to change her mind and take him on as a client. Instead, he merely impressed her as an ill-mannered boor and unprofessional writer who could not deal with rejection well.

Um, bad idea.

In an industry where even ultimately very successful books are often rejected dozens of times before being picked up by an editor or publishing house, that latter quality is NOT one any agent is likely to be eager to embrace in a client. Because, contrary to common expectation amongst the pre-agented, those of us lucky enough to have signed with someone terrific tend to spend a LOT of time gnawing on our nails, waiting for the phone to ring.

(Yes, it IS a lot like dating in high school. Sorry to be the one to break that to you.)

A writer does not necessarily need to go over the top to bug an agent with over-persistence. Sometimes, the trick is knowing when to stop following up. Take, for example, the case of Mina:

Blurry boundary scenario 3: After several years of unsuccessful querying, Mina goes to her first writers’ conference. There, her learning curve is sharp: much to her astonishment, she learns that the ostensibly tried-and-true querying and submission techniques she had been using are seriously out of date; as a result, her submissions may not even have been read for more than a paragraph or two before being rejected.

“What?!?” she scrawls all over the conference program. “Why didn’t anyone mention this possibility before? I had thought that they were reading every syllable twice before rejecting me!

Like many writers when first faced with an accurate realization of just how hard it is to land an agent, Mina reacts with depression. Fortunately, she has made friends with a couple of more experienced writers at the conference, one of whom introduces her over drinks to Simon & Schuster editor Maxine.

After having spent many, many years trolling for clients at conferences, Maxine instantly recognizes the source of Mina’s despair, and takes the time to speak to her encouragingly. At the end of their chat, seeing that Mina is still a little blue, Maxine hands her a card and tells her to go ahead and send the first chapter of her novel.

For the rest of the conference, Mina chatters excitedly about her new friend Maxine. (To Lorenzo, as it happens, but he is too busy talking about Loretta to hear her.) Since they clicked so well, Mina reasons, there doesn’t seem to be all that much point in pitching to anyone else, but hey, she paid for those appointments, so she goes ahead and pitches to a couple of agents and an editor. Two of the three ask for pages.

Mina is feeling terrific about herself and her work — but as soon as the conference is over, when she sits down again to pull together her post-pitching packets, her former depression returns, even more strongly. Why even try, she wonders, when she now knows that it’s so easy to get rejected?

So she seeks out the help that worked before: she sends a friendly, chatty e-mail to her new buddy. Maxine never replies. Wondering what went wrong, Mina tries again — and again, no response.

Mina is shattered, deciding that since Maxine’s friendliness had obviously been a sham, she must also have been utterly insincere in her request for pages. But wait — since Maxine was so much nicer than everybody else, and she turned out not to want the pages, doesn’t that mean that the other agents and editors who requested submissions wanted it even less? Why bother?

Having talked herself out of the possibility of ever succeeding, Mina ultimately never sends out any packets at all.

Okay, what did Mina do wrong?

She made that oh-so-common conference mistake: like Lauren and Lorenzo, she did not understand that a nice conversation at a conference is just a nice conversation at a conference, not necessarily the beginning of a lifelong friendship.

Nor was a lack of effusiveness an indication that the other agents were not going to read her work carefully — the behavior of one person, however well connected in the industry, is just the behavior of one person.

Yet, like about 40% of writers asked at conferences to submit materials, Mina managed to convince herself that she shouldn’t bother to place her ego on the line further: it was easier to decide instead that all of these people were too mean, too self-centered, too hostile to writers, etc.

But this train of thought (which is a common one, unfortunately) followed Maxine’s non-response, rather than prompted it. So what was Mina’s INITIAL mistake?

If you shouted out that it was not knowing Simon & Schuster’s policy on picking up unagented authors, give yourself partial marks: being aware of that would have helped her here. But Mina’s primary mistake was not so much a professional lapse in judgment as an interpersonal one: she mistook someone in the industry’s being nice to her as an invitation to take advantage of similar kindness in the future.

This, I assure you, happens ALL the time, not only to agents and editors, but to anyone who speaks at conferences, teaches writing classes, publishes a book, or even — I must say it — writes a reasonably informative blog.

Doubt this? Okay, the next time you’re at a conference, wander into the bar that’s never more than 100 yards away, stand on a chair, and offer to buy a drink for anyone in the industry who will tell you about the time that some aspiring writer mistook friendliness for a commitment. You may well go bankrupt before you run out of takers.

The sad part is, from the writer’s perspective, it almost always begins fairly innocuously: after an initial contact, a writer will e-mail or call with a question. Then e-mail or call again — and again, and again, until soon, it starts to look to the industry professional as though the writer is inventing excuses for contact, for precisely the same reason Mina did: to try to evoke a human response from an industry that from the outside appears monolithic, cold, and hostile to new writers.

That’s nonsense, of course: the industy’s not monolithic; it’s polychromatically cold and hostile.

From the encroaching writer’s POV, of course, the progression of contact doesn’t look out of line at all, right? Mina just thinks that she has a friend on the inside who can help her retain hope; most of the time, writers who e-mail or call speakers at conferences have legitimate questions.

But it’s a slippery slope: there’s a big difference between calling on a resource person who is happy to help out with the occasional quick question, starting to regard that person as one’s FIRST stop for any publishing-related question — and e-mailing four times a day simply because one enjoys having contact with someone in the industry.

All of the above are real examples, by the way, and all have happened many times to every conference speaker I know.

By all means, seek expert advice, but tread lightly: remember, by definition, people involved in the publishing industry are trying to make a living at it — and as my agent keeps hinting, no one has ever made a living dispensing free advice.

Except Dear Abby.

“Wait just a minute!” a protesting cry emerges from cyberspace. “Maxine gave Mina her card! Why would she do that, if not to encourage future contact?”

For precisely the reason Maxine said: so Mina could send the first chapter to her.

While handing over a card may well have seemed like the heavens opening and St. Peter reaching out his staff to a writer who has been buffeted for a long time by rejection, it was actually a fairly low-commitment (and certainly low-effort) thing for Maxine to do. Simon & Schuster, like all of the major US publishers, has an absolute policy against picking up unagented writers: even if Maxine fell in love with Mina’s work at the first paragraph, the best assistance she could have offered would be a recommendation to an agent, not a publication contract.

In that case, what was so wrong with Mina dropping a friendly line?

Well, as I hope any long-time reader of this blog now parrots in her sleep, there is NOTHING that people in the industry hate more than having a nanosecond of their time wasted. So extraneous e-mails, letters (beyond queries, cover letters for requested materials, and perhaps a simple thank-you note), and virtually any phone call that is not initiated by the agent are all regarded as symptoms of unprofessionalism in a writer.

Why is that a bad thing, in a writer marketing a first book? Well, agents are pretty tenacious of their time, and a neophyte, by definition, is going to have a lot of questions to ask.

That’s fine, if they’re intelligent, thoughtful questions — but the next time you’re at a conference, ask any agent you happen to meet for a definition of their nightmare client, and I can assure you that it will include a shuddering reference to someone who contacts them so often that they can’t get on with their work.

Is it unfair for Maxine to assume that Mina is one of these fearsome types based upon a single chatty e-mail? Probably. But Mina made one other mistake: she sent the e-mail INSTEAD of mailing (or e-mailing) off the chapter Maxine requested.

Even if she requested it only to be nice (as seems probable here), a professional request is a professional request; by not complying with it, Mina announced to Maxine as effectively as if she had used it as the subject line of her e-mail that she’s not industry-savvy enough to be likely to break into the industry very soon. So, professionally speaking, Maxine would lose nothing by brushing her off.

Beggars, the old adage goes, can’t be choosers, and aspiring writers, as we all know to our cost, cannot set the terms of engagement with prospective agents. Sometimes, perhaps even most of the time, these terms are unfair; certainly, agents have set the rules to their own advantage.

Which means, perversely, that there is a fail-safe fallback rule governing your interactions with them: let the agent determine the level of intimacy between you.

Within reason, of course. Obviously, it makes sense for you to take the initiative to pitch and query your work; equally obviously, it is to your advantage to send out your work promptly after it is requested.

Perhaps less obviously, it behooves you to follow up if an agent has sat on a project of yours too long without responding.

Beyond that, however, let the agent set the pace of your progressing relationship. Save the chatty e-mails for after she has started to send them to you; call only after she has established that she welcomes your calls. And keep the contact professionally courteous until you have solid, ongoing evidence that your agent regards you as a friend as well.

Trust me on this one: agents are not typically shy people; habitual reticence would be a serious professional impediment. If an agent has decided to make you a lifelong friend, she’s going to let you know about it.

Keep your chins up, everybody, and keep up the good work!

Posted on - No Comments on Surviving a conference with your sanity — and energy — in one piece, or, if a stone can smile, so can you

Surviving a conference with your sanity — and energy — in one piece, or, if a stone can smile, so can you

That’s an actual stone in my yard, by the way, one that apparently went out of its way to anthropomorphize for our viewing pleasure. If rocks can be that friendly, it gives me great hope for human beings.

Which is my subtle way of leading into asking: after these last few weeks of posts, are you starting to have dreams yet about pitching?

If they’re not nightmares, and you’re scheduled to pitch at a conference anytime soon, you’re either a paragon of mental health, a born salesperson — or I’ve underemphasized the potential pitfalls. For the purposes of the rest of this series, I’m going to assume that you either ARE waking up in the night screaming or that I haven’t yet explained this adequately.

Hey, it always helps to be prepared.

A technologically-savvy reader wrote in to ask if it was considered appropriate to take notes on a laptop or Blackberry during conference seminars. It’s still not very common — surprising, given how computer-bound most of us are these days — but yes, it is acceptable, under two conditions.

First, if you do not sit in a very prominent space in the audience — and not solely because of the tap-tap-tap sound you’ll be making. Believe it or not, it’s actually rather demoralizing for a lecturer to look out at a sea of heads that are all staring at their laps: are these people bored, the worried speaker wonders, or just taking notes very intensely?

Don’t believe me? The next time you attend a class of any sort, keep your eyes on the teacher’s face, rather than on your notes. I guarantee that within two minutes, the teacher will be addressing half of her comments directly to you; consistent, animated-faced attention is THAT unusual. The bigger the class, the more quickly s/he will focus upon you.

Back to the Blackberry issue. It’s also considered, well, considerate to ask the speaker before the class if it is all right to use any electronic device during the seminar, be it computer or recording device.

Why? Think about it: if your head happens to be apparently focused upon your screen, how is the speaker to know that you’re not just checking your e-mail?

Enough about the presenters’ problems; let’s move on to yours. Do be aware that attending a conference, particularly your first, can be a bit overwhelming. You’re going to want to pace yourself.

“But Anne!” I hear conference brochure-clutching writers out there crying, “The schedule is jam-packed with offerings! I don’t want to miss a thing!”

Yes, it’s tempting to take every single class and listen to every speaker, but frankly, you’re going to be a better pitcher if you allow yourself to take occasional breaks. Cut yourself some slack; don’t book yourself for the entire time.

And make a point of doing something other than lingering in the conference center. Go walk around the block. Sit in the sun. Grab a cup of coffee with that fabulous SF writer you just met. Hang out in the bar that’s never more than 100 yards from any writers’ conference; that tends to be where the already-agented and already-published hang out, anyway.

This is NOT being lax about pursuing professional opportunities: it is smart strategy, to make sure you’re fresh for your pitches. If you can’t tear yourself away, take a few moments to close your eyes and take a few deep breaths, to reset your internal pace from PANIC! to I’m-Doing-Fine.

I know that I sound like an over-eager Lamaze coach on this point, but I can’t overemphasize the importance of reminding yourself to take deep breaths throughout the conference. A particularly good time for one is immediately after you sit down in front of an agent or editor.

Trust me: your brain could use the oxygen right around then, and it will help you calm down so you can make your most effective pitch.

And at the risk of sounding like the proverbial broken record, please remember: writing almost never sells on pitches alone. You are not going to really know what an agent thinks about your work until she has read some of it.

Your goal here is NOT to be discovered on the spot, but to get the industry pro in front of you to ask to read your writing. Period.

Yes, I know: I’ve said this before. And I’m going to keep saying it as long as there are aspiring writers out there who walk into pitch meetings expecting to hear the agent cry, “My God, that’s the best premise since OLIVER TWIST. Here’s a representation contract — and look, here’s my favorite editor now. Let’s see if he’s interested.”

Then, of course, the editor falls equally in love with it, offers an advance large enough to cover New Hampshire in $20 bills, and the book is out by Christmas. As an Oprah’s Book Club selection, of course.

Long-time readers, sing along with me now: this is not how the publishing industry works.

The point of pitching is to skip the querying stage and pass directly to the submission stage. So being asked to send pages is a terrific outcome for this situation, not a distant second place to an imaginary reality.

Admittedly, though, is SO easy to forget in the throes of a pitch meeting. Almost as easy as forgetting that a request to submit is not a promise to represent or publish.

To reiterate: whatever an agent or editor says to you in a conference situation is just a conversation at a conference, not the Sermon on the Mount or testimony in front of a Congressional committee. Everything is provisional until some paper has changed hands.

This is equally true, incidentally, whether your conference experience includes an agent who actually starts drooling visibly with greed while you were pitching or an editor in a terrible mood who raves for 15 minutes about how the public isn’t buying books anymore. Until you sign a mutually-binding contract, no promises — or condemnation, for that matter — should be inferred or believed absolutely.

Try to maintain perspective.

Admittedly, perspective is genuinely hard to achieve when a real, live agent says, “Sure, send me the first chapter,” especially if you’ve been shopping the book around for eons. But it IS vital to keep in the back of your mind that eliciting this statement is not the end of your job as a marketer, because regardless of how much any given agent or editor says she loves your pitch, she’s not going to make an actual decision until she’s read at least part of it.

So even if you are over the moon about positive response from the agent of your dreams, please, I beg you, DON’T STOP PITCHING IN THE HALLWAYS. Try to generate as many requests to see your work as you can.

I’m serious about this. No matter who says yes to you first, you will be much, much happier two months from now if you have a longer requested submissions list. Ultimately, going to a conference to pitch only twice, when there are 20 agents in the building, is just not efficient.

Also, it is VERY much in your interest to send out submissions to several agents at once, rather than one at a time. And no, there is absolutely nothing unethical about this, unless (a) one of the agencies has a policy precluding multiple submissions (rare) or (b) you promised one agent an exclusive. (I would EMPHATICALLY discourage you from granting (b), by the way — and if you don’t know why, please see the EXCLUSIVES TO AGENTS category at right before you even CONSIDER pitching at a conference.)

And don’t worry — I’ll be talking next week about how to cover your proverbial donkey whilst sending out multiple submissions. For now, all you really need to know is that the old saw about agents’ getting insulted if you don’t submit one at a time is absolutely untrue; unless an agent ASKS for an exclusive look at your work, it’s neither expected nor in your interest to act as if s/he has.

So there.

Back to why you should keep on pitching in those hallways: it tends to be a trifle easier to get to yes than in a formal pitch.

Counter-intuitive, isn’t it? Yet in many ways, casual pitches are easier, for one simple reason: time. In a hallway pitch, agents will often automatically tell you to submit the first chapter, in order to be able to keep on walking down the hall, finish loading salad onto their plates, or be able to move on to the next person in line after the agents’ forum.

If the agent handles your type of work, the premise is interesting, and you are polite, they will usually hand you their business cards and say, “Send me the first 50 pages.”

Okay, pop quiz to see who has been paying attention to this series so far: after the agent says this, do you:

(a) regard this as an invitation to talk about your work at greater length?

(b) say, “Gee, you’re a lot nicer than Agent X. He turned me down flat,” and go on to give details?

(c) launch into a ten-minute diatribe about the two years you’ve spent querying this particular project?

(d) thank her profusely and vanish in a puff of smoke?

If you said anything but (d), go back and reread the whole series again — and the entirety of the INDUSTRY ETIQUETTE category at right as well. You need to learn what’s considered polite in the industry, pronto.

In a face-to-face pitch in a formal meeting, agents tend to be more selective than in a hallway pitch. (I know; counterintuitive, isn’t it?) Again, the reason is time. In a ten-minute meeting, there is actual leisure to consider what you are saying, to weigh the book’s merits — in short, enough time to save themselves time down the line by rejecting your book now.

Why might this seem desirable to them? Well, think about it: if you send it to them at their request, someone in their office is ethically required to spend time reading it, right? By rejecting it on the pitch alone, they’ve just saved Millicent the screener 5 or 10 minutes.

Also, sitting down in front of an agent or editor, looking her in the eye, and beginning to talk about your book can be quite a bit more intimidating than giving a hallway pitch — it helps to be aware of that in advance, I find. In a perverse way, a formal pitch can be significantly harder to give successfully than a hallway one.

So get out there and pitch, pitch, pitch! Think of it this way: every time you buttonhole an agent and say those magic first hundred words is one less query letter you’re going to need to send out.

Still hanging in there? Still breathing at least once an hour? Good; I’ll move on.

As a veteran of many, many writers’ conferences all over the country, I can tell you from experience that they can be very, very tiring. Especially if it’s your first conference. Just sitting under fluorescent lights in an air-conditioned room for that many hours would tend to leech the life force out of you all by itself, but here, you will be surrounded by a whole lot of very stressed people while you are trying to learn as much as you possibly can.

As you may have noticed, most of my advice on how to cope with all of this ambient stress gracefully is pretty much what your mother probably said to you when you went to your first party: be polite; be nice to yourself and others; watch your caffeine and alcohol intake, and make sure to drink enough water throughout the day. Eat occasionally.

And you’re not wearing THAT, are you?

Oops, slipped too far into Mom mode. Actually, on the only occasion when my mother actually made that comment upon something I was wearing, she had made the frock in question; she hastened to alter it. For my senior prom: a backless little number in midnight-blue Chinese silk that she liked to call my “Carole Lombard dress,” for an occasion where practically every other girl was going to be wearing something demure and flouncy by Laura Ashley; not what anyone expected the valedictorian to wear. Even with the alterations, most of the male teachers followed me around all night long.

Oh, what a great dress that was. Oh, how inappropriate it would have been for a writers’ conference — or really, for any occasion that did not involve going out for a big night on the town in 1939. But then, so would those prissy Laura Ashley frocks.

Which brings me back to my point (thank goodness).

I wrote on what you should and shouldn’t wear to a conference at some length in an earlier post, but if you find yourself in perplexity when you are standing in front of your closet, remember this solid rule that will help you wherever you go within the publishing industry: unless you will be attending a black-tie affair, you are almost always safe with what would be appropriate to wear to your first big public reading of your work.

And don’t those of you who have been hanging around the industry for a while wish someone had shared THAT little tidbit with you sooner?

To repeat a bit more motherly advice: do remember to eat something within an hour or two of your pitch meeting. I know that you may feel too nervous to eat. but believe me, if you were going to pick an hour of your life for feeling light-headed, this is not a wise choice. If you are giving a hallway pitch, or standing waiting to go into a meeting, make sure not to lock your knees, so you do not faint. (I’ve seen it happen, believe it or not.)

And practice, practice, practice before you go into your meetings; this is the single best thing you can do in advance to preserve yourself from being overwhelmed. As I pointed out yesterday, you will also be surrounded by hundreds of other writers. Introduce yourself, and practice pitching to them.

Better still, find people who share your interests and get to know them. Share a cookie; talk about your work with someone who will understand. Because, really, is your life, is any writer’s life, already filled with too many people who get what we do? You will be an infinitely happier camper in the long run if you have friends who can understand your successes and sympathize with your setbacks as only another writer can.

I know this from experience, naturally. The first thing I said to many of my dearest friends in the world was, “So, what do you write?”

To which the savvy conference-goer replies — chant it with me now, everyone — the magic first hundred words.

In fact, the first people I told about my first book deal — after my s.o. and my mother, of course — were people I had met in precisely this manner. Why call them first? Because ordinary people, the kind who don’t spend all of their spare time creating new realities out of whole cloth, honestly, truly, sincerely, often have difficulty understanding the pressures and timelines that rule writers’ lives.

Case in point: the FIRST words by mother-in-law uttered after hearing that my book had sold: “What do you mean, it’s not coming out until the autumn of 2009? Why the delay?”

This kind of response is, unfortunately, common. I don’t think any writer ever gets used to seeing her non-writer friends’ faces fall upon being told that the book won’t be coming out for a year, at least, after the sale that’s just happened, or that signing with an agent does not automatically equal a publication contract, or that not every book is headed for the bestseller list.

Thought I got off track from the question of how to keep from getting stressed out, didn’t you? Actually, I didn’t: finding buddies to go through the conference process with you can help you feel grounded throughout.

Not only are these new buddies great potential first readers for your manuscripts, future writing group members, and people to invite to book readings, they’re also folks to pass notes to during talks. (Minor disobedience, I find, is a terrific way to blow off steam.) You can hear about the high points of classes you don’t attend from them afterward.

And who wouldn’t rather walk into a room with 300 strangers and one keynote speaker with a new-found chum than alone?

Making friends within the hectic conference environment will help you retain a sense of being a valuable, interesting individual far better than keeping to yourself, and the long-term benefits are endless.

To paraphrase Goethe, it is not the formal structures that make the world fell warm and friendly; friends make the earth feel like an inhabited garden.

So please, for your own sake: make some friends at the conference, so you will have someone to pick up the phone and call when the agent of your dreams falls in love with your first chapter and asks to see the entire book! And get to enjoy the vicarious thrill when your writing friends leap their hurdles, too.

This can be a very lonely business; I can tell you from experience, nothing brightens your day like opening your e-mail when you’re really discouraged to find a message from a friend who’s just sold a book or landed an agent.

Well, okay, I’ll admit it: getting a call from your agent telling you that YOU’ve just sold a book is rather more of a day-brightener. As is the call saying, “I love your work, and I want to represent you.” But the other is still awfully darned good.

One more little thing that will help keep you from stressing out too much: while it’s always nice if you can be so comfortable with your pitch that you can give it from memory, it’s probably fair to assume that you’re going to be a LITTLE bit nervous during your meetings.

So do yourself a favor — write it all down; give yourself permission to read it when the time comes, if you feel that will help you. Really, it’s considered perfectly acceptable, and it will keep you from forgetting key points.

I would advise writing on the top of the paper, in great big letters: BREATHE!

Do remember to pat yourself on the back occasionally, too, for being brave enough to put yourself on the line for your work. As with querying and submitting, it requires genuine guts to submit your ideas to the pros; I don’t think writers get enough credit for that.

In that spirit, I’m going to confess: I have one other conference-going ritual, something I do just before I walk into any convention center, anywhere, anytime, either to teach or to pitch. It’s not as nice or as public-spirited as the other techniques I have described, but I find it is terrific for the mental health. I go away by myself somewhere and play at top volume Joe Jackson’s song Hit Single and Jill Sobule’s (I Don’t Want to Get) Bitter.

The former, a charming story about dumbing down a song so it will hit big on the pop charts, includes the PERFECT lyric to hum walking into a pitch meeting:

And when I think of all the years of finding out
What I already knew
Now I spead myself around
And you can have 3 minutes, too…

If that doesn’t summarize the difference between pitching your work verbally and being judged on the quality of the writing itself, I should like to know what does. (Sorry, Joe: I would have preferred to link above to your site, but your site mysteriously doesn’t include lyrics.)

The latter, a song about complaining, concludes with a pretty good mantra for any conference-goer:

So I’ll smile with the rest, wishing everyone the best
And know the one who made it made it because she was actually pretty good.
‘Cause I don’t want to get bitter
I don’t want to turn cruel

I hum that one a LOT during conferences, I’ll admit. Helpful, I find, when a bestselling author whose agent is her college roommate’s cousin tells a roomful of people who have been querying for the past five years that good writing always finds a home. Perhaps, but certainly not easily.

What you’re trying to do certainly is not easy, or fun, but you can do it. You’re your book’s best advocate. And remember, all you’re trying to do is to get these nice people to take a look at your writing. No more, no less.

It’s a perfectly reasonable request, and you’re going to be terrific at making it, because you’ve been sensible and brave enough to face your fears and prepare like a professional.

Take a deep breath on me, everyone, and keep up the good work!

Posted on - 4 Comments on Working up the nerve to pitch — or to ask pointed questions, for that matter

Working up the nerve to pitch — or to ask pointed questions, for that matter

Sorry to have missed posting yesterday, campers, and during conference season, too: I had a lulu of a migraine, so my activities yesterday were limited to (a) moaning, (b) telling the cats to keep it DOWN, already, and (c) contemplating rolling over, then not doing it. Miserable stuff; I don’t recommend its cultivation.

As my SO (and cats) can attest, a fairly high percentage of my moans were about the fact that I really wanted to post yesterday, because I had planned to talk about a rather important topic for conference season: working up nerve to approach agents to pitch.

And — brace yourselves — to start to think of the pitching process as your interviewing agents as much as their interviewing you.

Okay, perhaps not quite as much, given just how competitive the agent-finding market is these days, but certainly, it’s not a face-to-face meeting to approach uncritically. As, alas, the vast majority of pitchers — and queriers, for that matter — seem to do.

Oh, I’m not saying that it isn’t understandable — undoubtedly, it is. In the flurry of pitching and querying, signing with an agent can start to feel like the end goal, the point at which all of the hard work is going to end, rather than a victory to be celebrated along the way. Yes, you do want an agent to fall in love with your writing — but never forget that the point of having an agent is to market your book.

Before you shout, “Well, duh!” at me, allow me to add that this means it is very much in your interests be considering if the person in front of you is a good bet for helping you meet your ultimate goal of publication, rather than whether you happen to like this person.

Because believe me, the author’s work does not end when the ink dries on the agency contract: its nature merely changes. So you’re going to want to ask some questions about who these people are, what they typically represent, and how they like to work with writers.

Stop cringing — if you’re going to be a successful author, this is CRUCIAL information.

Why? Well, agenting styles are very different: some are very hands-on, line-editing the work they represent, and some prefer to, as the saying goes, “leave the writing to the writers.” Some enjoy explaining the publishing process to their clients, and some are infuriated by it.

It really does behoove everyone concerned, therefore, that such preferences be aired up front.

I know: it’s intimidating, and you don’t want to offend anybody. But remember, these people come to a conference to discover people like YOU. Don’t talk yourself out of approaching them. Yes, the deck is stacked, but that does not mean that it’s impossible to make it: writers find agents at conferences all the time.

Including, incidentally, yours truly. After asking simply mountains of very pointed questions.

Fortunately, you need not wait until your pitching appointment or you have buttonholed an agent in the hallway to ask such questions: most writers’ conferences, including this coming weekend’s Conference That Shall Not Be Named, feature panels where agents and editors talk about their work. Almost universally, the moderator will ask for questions from the audience.

That prospect should make you start rubbing your hands in glee like the villain in a melodrama: here’s a risk-free chance to ask many agents at once about what they like in a book — and in a client.

It’s a golden opportunity — yet much of the time, it’s is squandered with the too-specific question of the conference newbie who thinks this is an invitation to pitch. “Would you be interested,” such a fellow will stand up and ask, “in a book about a starship captain who finds himself marooned on a deserted planet where only mistletoe grows, and his only chance of escape is to court the ancient Druidic gods?”

Now, personally, I would probably want to take a gander at that particular book, if only for giggles, but question time at an agents’ forum is NOT an appropriate venue for pitching.

Let me repeat that, as it may sound a bit strange coming from the fingertips of the queen of the hallway pitch: the agents’ and editors’ forums should NOT be construed as pitch sessions. You should feel free to walk up to the panelists afterward to try out your hallway pitch, but you will make a much, much better impression if you use the question time for, um, questions.

What is likely to happen when our misguided friend above ignores this dictum — as, I assure you, someone invariably does? One of two things, depending upon the mood and generosity level of the agents so approached. If they’re feeling kind, one of them will try to turn this too-specific question into an issue of more general concern, as in, “It’s interesting that you ask that, because the SF market right now is very much geared toward…”

The other, less charitable and more common response is for the agents all to say no and the moderator to ask for the next question from the audience.

Just don’t do it. It will get you talked about negatively in the bar that’s never more than 100 yards from any writers’ conference in North America. Trust me on this one.

A popular variation on this faux pas is a questioner’s standing up, describing his book, and asking how much he could expect to receive as an advance.

From the writer’s point of view, this certainly seems like a reasonable question, doesn’t it? Yet to industry-trained ears, it says very clearly that the asker has not gone to the trouble of learning much about how publishing actually works.

Why is that so evident? Well, in the first place, advances vary wildly. Think about the deal memo: pretty much everything that has to do with the author’s cut is a matter of negotiation.

Which leads to the second point: a book that attracts competitive bidding today may not interest any editor at all six months from now.

So really, when an aspiring writer asks such a question, what an agent tends to hear is, “I want you to predict the market value of a book you know absolutely nothing about, which may or may not be any good, and I expect this advice to be applicable at any time I may try to market this book concept.”

Again: not the best idea.

So how does one use question time correctly, you ask? You’re going to want to keep your question general and, if at all possible, have everyone on the panel answer it, so you don’t appear to be targeting one of them for something he said.

Oh, it happens. It’s pretty to see how quickly agents — who, after all, are in competition with one another just as much as writers are — will rush to defend one of their own.

Another common faux pas is to challenge what an agent on the panel has already said. Often, the writers who go this route will cite another source, for added credibility, “You said X ten minutes ago, but Miss Snark says…”

If you take nothing else I say into the Q&A session, remember this: this question format will not help you win friends and influence people.

Why? Well, no one particularly likes to be contradicted in front of a roomful of people, right? Being told that someone out there is laying down rules of her conduct is far more likely to raise hackles than provide clarification.

And it’s not as though the average agent reads the many writing blogs out there, even if she happens to write one herself. So any name you cite — up to and including Miss S’s, who enjoys at best a mixed reputation amongst agents — is unlikely to seem like an unimpeachable source.

Although should you happen to bump into MY fabulous agent at a conference, you may certainly feel free to preface your remarks to him with, “I really like Anne Mini’s blog,” should you be so moved.

As long, that is, as you did not add immediately thereafter, “…and she says that what you told us before is wrong.” Trust me: as an opening gambit, it just doesn’t work.

So what should you ask that intimidating row of agents? A few suggestions that designed to elicit information you would probably have a hard time gleaning anywhere else — and will generally provoke interesting comments, rather than the usual bleak diagnoses of how tough the market is right now:

“What was the last book each of you picked up at a conference? What made that book stand out from the others you heard pitched?” (I love this question, as it gives pitchers hints about how the agents like to hear a book described; darned useful information.)

“Who is your favorite client, and why?” (This is a question they tend to love, as it enables them to promote a client’s work. Make a great show of writing down names.)

“How long do you stick with a book you really love that’s not selling before you give up on it?” (In many ways, this is the single most important thing to know about an agent with whom you’re considering signing — and it’s an agent-friendly question, because they almost invariably answer it by talking about a pet project that was hard to place, but eventually succeeded.)

“If I were looking to understand what a great first novel from an agent’s point of view read like, what books recently out would you suggest I read?” (Another question that tends to be popular — because, trust me, no agent on earth is going to name a book that s/he DIDN’T represent.)

“How is selling a first-time author’s book different from selling the work of someone more established?” (They’ll like this question less, but it will give you a pretty good idea of who has sold a debut novel lately and who hasn’t.)

“Are you looking for a career-long relationship with a writer when you consider a submission, or are you only thinking about the book in front of you? If you thinking in the long term, how often do you expect your clients to produce new books?” (This last varies a LOT.)

“How much feedback to you give your clients before you submit their books? Do you usually ask for a revision before you send a book out? How much do you like to get involved in the revision process?” (Yes, this is an enormous question, but the agents who never edit at all will usually say so immediately.)

“Is there any kind of book you specifically do NOT want to hear pitched this weekend” (Hey, someone’s got to pull the pin on that grenade. Sometimes they will answer this question unsolicited, however, so do keep an ear out during the forum.)

“I’ve been hearing that many of the big agencies employ submission screeners. How many other people need to read a submission before it will reach your desk — and what kinds of comments to you like to see from them?” (It can be difficult to get an answer to this question — some agents who normally employ screeners pride themselves on reading requested materials from pitchers themselves — but it can reveal quite a lot about the unwritten rules of screening.)

“What’s the worst query letter you ever got, and why?” (This is a great question to ask if you’re not planning to do any hallway pitching, but only intend to query the attending agents after the conference. The responses are usually pretty colorful. It’s also worth asking if they have any automatic red flags for submissions.)

These are pretty fundamental questions, but you are well within your rights to ask them. Every agent has a different representation style, and you will want to know about any pet peeves or preferences before you stick your pages under their respective noses, right?

You’ll be pleased to hear, after all that, that there is really only one question that someone absolutely needs to ask at the editors’ forum — although most of the questions above will work in this context, too. Since most publishing houses now have policies forbidding their editors from picking up unagented work, everyone in the room will be happier in the long run if you just pull the pin on the grenade:

“If you found a fabulous book here at the conference, which of you could sign the author directly, and which of you would have to refer her to an agent?”

Yes, it’s a bit in-your-face, but the fact is, the editors from houses that have this policy tend to assume that pitchers are already aware of it. Asking to know whether you’ll be pitching to someone who could act directly or not can help you streamline your pitching attempts.

These questions will also help you decide to whom to pitch (in the hallways, probably) on a more professional basis than whether the agent or editor struck you as a nice person whilst speaking on the dais. This is not the best criterion to use, and certainly not the best ONLY criterion to use, because:

(a) Most people are rather different when speaking to large groups than one-on-one, which is how a signed writer would be dealing with them; your first impression might not be an accurate one.

(b) Agent and editor fora tend to be rather early in the morning, and folks in the arts are often not morning people (see conclusion on previous point).

(c) The pro who comes across as nastiest may in fact just be trying to save writers some chagrin. Telling the hard truth from a podium is not usually conducive to popularity, but the truth about the publishing industry is what you paid to come to the conference to hear, right?

(d) The pro who just oozes affection for writers and good writing may not have the best track record for picking up clients. (Of which, more in a couple of days.)

Finding out more about these people’s personal tastes and professional interests is also just good manners — and this is an industry where manners do count to a surprisingly great extent. From a more self-interested perspective, wouldn’t you rather learn in an impersonal forum that Agent A isn’t remotely interested in your kind of book than during a face-to-face, one-on-one meeting?

Of course you would. See why I was so adamant about your picking a book category?

Once you have figured out which agents and editors from small houses (again, all of the major US publishers currently have policies against picking up unagented authors) represent books in your category and like your type of voice (not always the same thing, in practice), try to get appointments with ALL of them.

Standing by the appointment desk and listening for cancellations is a good way to do this — although fair warning: this does tend to annoy the volunteers manning the appointment desk. If you can’t get appointments, try to pitch to them in the hallways.

I felt your chest seize up, but please, don’t be afraid: you’re there to learn how to market your work better, and they are there to pick up new writers. You are not a second-class citizen begging the nobility for a favor, as so many first-time pitchers seem to think: you are trying to find the best collaborators for your writing career.

As Francis I of France put it: “The sun shines for me as for others. I should very much like to see the clause in Adam’s will that excludes me from a share of the world.”

You deserve to be heard, in short. Don’t let ‘em intimidate you.

But if you DO find yourself too intimidated to walk up to someone in the industry and gasp out your magic first hundred words, do not despair: that information you gathered at the agents and editors’ forum will still serve you well. After the conference, you can query ALL of them — or at least the ones on your narrowed-down list.

And do you know what I would do in your quivered-in shoes? I would go ahead and write the name of the conference on the outside of the envelope or put it in the subject line an e-mailed query.

Why? Because in most agencies, conference-goers are regarded as a bit savvier than the average querier; their queries, therefore, tend to be taken a bit more seriously AND read with greater attention. So it’s well worth your while.

Oh, and for those of you who will be pitching this weekend and are already determined to ignore my advice about waiting until after my submission packet series next week to send off requested materials: make sure to write REQUESTED MATERIALS in great big letters on the outside of the envelope or place it in the subject line of your e-mail, for the reasons above.

Assuming, of course, that an agent or editor DID request those materials. Don’t scrawl it otherwise.

Tomorrow, a few hints on maintaining your energy throughout what can be a pretty exhausting event — that is, if my head remains clear. Keep up the good work!

Posted on - 6 Comments on Enough of this serious, practical information about pitching — what about the frivolous stuff?

Enough of this serious, practical information about pitching — what about the frivolous stuff?

As we head into the final days of prep before the Conference That Shall Not Be Named (which happens to be my local one), I’m feeling pretty good about our collective level of pitch preparedness, aren’t you? We’ve covered acres of ground over the last few weeks: we’ve gone over how to narrow down your book’s category (June 26-27), figured out who your target market is (June 27-28), brainstormed selling points for your book (June 29-July 1) and a platform for you (June 19, July 1, July 6), and constructed a snappy keynote statement (July 1-2). We’ve practiced introducing ourselves and our work with the magic first 100 words (July 2), learned to keep it pithy with the elevator speech (July 3-6), and to be ready for the happy accidents chance may provide with a hallway pitch (July 7-8).

Finally, we’ve spiced up your pitch with great details (July 9, 11), and pulled it all together into an attention-grabbing formal 2-minute pitch (July 10, 12, 13, 14). Not only that, but we’ve talked about forming realistic expectations (June 20-21; July 12-13), dealing with some of the bogeymen that frighten pitchers (June 20, 21, 24; July 6 and 9), including what to do if a pitch session goes hideously awry (June 24);

Since we’ve all been so very good for so very long, I have a fun-but-practical topic for today: what materials should you bring with you to a conference — and, more importantly, to your agent and editor meetings?

Other than good, strong nerves, an iron stomach, and faith that your book is the best literary achievement since MADAME BOVARY, of course.

At minimum, you’re going to want a trusty, comfortable pen and notebook with a backing hard enough to write upon, to take good notes. You’ll also want to bring all of the paperwork the conference organizers sent you, including a copy of your conference registration, information about your agent and/or editor appointments, and tickets to any dinners, luncheons, etc. for which you may have paid extra (as, alas, one almost invariably does now at literary conferences).

Do NOT assume that the conference organizers will have this information on hand — remember, most writers’ conferences are organized by hard-working volunteers; details occasionally fall through the cracks –or even access to their computers to double-check. Few literary conferences are held in the offices or homes of the organizers, after all, and while being able to get into the dinner where you paid $60 to hear the keynote speaker may be vitally important to you, the volunteers on site will probably neither have the time nor the inclination to run home to double-check a misprinted list of attendees.

All of which is to say: if you registered electronically, make sure to bring a hard copy of the confirmation. And if everything goes perfectly when you check in, please remember to thank the volunteer who helped you.

As my grandmother used to say: manners cost nothing.

While you’re printing things out, go ahead and produce a hard-copy confirmation of your hotel reservation as well, if you’re not attending a conference that permits you to sleep in your own bed at night. I hate to be the one to break it to you, but it is not at all unheard-of for a hotel hosting a conference to over-book.

Also, it’s a good idea to bring a shoulder bag sturdy enough to hold all of the handouts you will accumulate and books you will buy at the conference. This is not an occasion for a flimsy purse.

Don’t underestimate how many books you may acquire. It’s rare that a literary conference doesn’t have a room devoted to convincing you to buy the collected works of conference speakers, local writers, and the folks who organized the conference. (At the Conference That Shall Not Be Named, for instance, only organization members’ and conference presenters’ work are typically featured.)

Don’t expect any discounts — because the conference typically gets a cut of sales, offering a members’ discount seldom seems to occur to organizers — but it’s usually child’s play to get ’em signed. Even if the author is not hovering hopefully behind a pile of his literary output, if he’s at the conference at all, he’s going to be more than happy to autograph it. Don’t be shy about walking up to ‘em in hallways and after speeches to ask; this is basic care and feeding of one’s readership.

Do be aware, though, that when major bookstore chains organize these rooms (and at large conferences, it’s often a chain like Barnes & Noble), they often take an additional payment off the top, so a self-published author may well make less per book in such a venue.

This is not to say that you should hesitate to purchase a book from the writer with whom you’ve been chatting in the book room for the last half an hour. You should. However, if the book is self-published, you might want to ask the author if s/he would prefer for you to buy it elsewhere.

Speaking of requests folks in the industry are thrilled to get, if you are struck by a particular agent or editor, you can hardly ask a more flattering question than, “So, are there any books for sale here that you worked upon? I’d like to read a couple, to get a sense of your taste/style/why on earth anyone would want to spend years on end editing books about horses and flamingos.”

By the way, at a conference that offers an agents’ or editors’ panel (and most do), do not even CONSIDER missing it. Attendees are expected to listen to what the agents and editors are seeking at the moment and — brace yourself for this — it does not always match what was said in the conference guide blurb.

There was a reason that I used to post the recent sales of agents and editors scheduled to attend the Conference That Shall Not Be Named: tastes change. So does the market. But blurbs tend to get reused from year to year.

No comment — except to say that you will be a much, much happier camper if you keep an ear cocked during the agents’ and editors’ fora to double-check that the agent to whom you were planning to pitch a vampire romance isn’t going around saying, “Heavens, if I see ONE more vampire romance…”

In addition to noting all such preferences in my notebook, I always like to carry a few sheets of blank printer paper in my bag, so I can draw a diagram of the agents’ forum, and another of the editors’, to keep track of who was sitting where and note a few physical characteristics, along with their expressed preferences in books.

Why do I do this? Well, these fora are typically scheduled at the very beginning of the first full day of the conference — a very, very long day.

By the time people are wandering into their appointments at the end of the second day, dehydrated from convention hall air and overwhelmed with masses of professional information, I’ve found that they’re often too tired to recall WHICH editor had struck them the day before as someone with whom to try to finagle a last-minute appointment.

Being able to whip out the diagrams has jogged many a memory, including mine. It’s also a great help a month or two after the conference, to help you remember which of the dozen agents who spoke struck you as worthwhile to query instead of pitching, and which left you with the impression that they eat books, if not aspiring writers, for breakfast.

On my diagrams, the latter tend to be depicted with horns, pitchfork, and tail. But that’s just me.

I always, always, ALWAYS advise writers to bring bottled water to conferences — even to ones where the organizers tend to be very good about keeping water available. A screw-top bottle in your bag can save both spillage and inconvenience for your neighbors.

Why? Well, when you’re wedged into the middle of a row of eager note-takers in a classroom, it’s not always the easiest thing in the world to make your way to the table with the pitcher on it, nor to step over people’s legs with a full glass in your hand.

If I seem to be harping on the dehydration theme, there’s a good reason: every indoor conference I have ever attended has dried out my contact lenses, and personally, I prefer to meet people when my lenses are not opaque with grime.

I’m wacky that way. If your eyes dry out easily, consider wearing your glasses instead.

Even if you have perfect vision, there’s a good reason to keep on sippin’. If you are even VAGUELY prone to nerves — and who isn’t, while preparing to pitch? — being dehydrated can add substantially to your sense of being slightly off-kilter. You want to be at your best. Lip balm can be helpful in this respect, too.

Both conferences and hotels, like airports, see a lot of foot traffic, so the week leading up to the conference is NOT the time to skip the vitamins. I go one step further: at the conference, I dump packets of Emergen-C into my water bottle, to keep my immune system strong.

If this seems like frou-frou advice, buttonhole me at a conference sometime, and I’ll regale you with stories about nervous pitchers who have passed out in front of agents. Remember, if you find yourself stressed out:

-Take deep breaths.

-Don’t lock your knees when you’re standing.

-If you need to sit down, say so right away, no matter who happens to be standing in front of you.

-Don’t drink too much coffee, tea, or alcohol.

-If you’re feeling nervous or scared, talk about it with some nice person you met in the hallway, rather than keeping it bottled inside.

Trust me, this is a time to be VERY good to yourself. A conference should not be an endurance test. If I had my way, the hallways at any pitching conference would be lined with massage chairs, to reduce people’s stress levels.

While I’m sounding like your mother, I shall add: don’t try to pitch on an empty stomach.

I’m VERY serious about this — no matter how nervous you are, try to eat something an hour or so before your pitch appointment. When I ran the Pitch Practicing Palace (a safe space for those new to the game to run their pitches by agented writers BEFORE trying them out on an agent or editor, to weed out potential problems), I used to keep a bowl of candy on hand, because so few pitchers had remembered to feed themselves.

Trust me, even if your stomach is flipping around like the Flying Wallendas on speed, you’ll feel better if you eat something. If you are anticipating doing a lot of hallway pitching, or dislike the type of rubber chicken and reheated pasta that tends to turn up on conference buffets, you might want to conceal a few munchies in your bag, to keep yourself fueled up.

It’s also not a bad idea to bring along some mints, just in case you start to feel queasy. As a fringe benefit, the generous person with the tin of Altoids tends to be rather popular in the waiting area near the pitching appointments.

Since you will most likely be sitting on folding chairs for many, many hours over the course of the conference, you might want to bring a small pillow. I once attended a conference where instead of tote bags, the organizers distributed portable seat cushions emblazoned with the writers’ organization’s logo.

You should have heard the public rejoicing.

In the spirit of serious frivolity, I’m going to make another suggestion: carry something silly in your bag, a good-luck charm or something that will make you smile when your hand brushes against it. It can work wonders when you’re stressed, to have a concealed secret.

Honest, this works. I used to advise my university students to wear their strangest underwear on final exam day, for that reason — it allowed them to know something that no one else in the room knew.

(It also resulted in several years’ worth of students walking up to me when they turned in their bluebooks and telling me precisely what they were wearing under those athletic department sweats — and, on one memorable occasion, showing me à la Monica Lewinsky. Allegedly. So I say from experience: resist the urge to share; it’s disconcerting to onlookers.)

If you suspect you would be uncomfortable wearing your 20-year-old Underroos or leather garter belt (sorry; you’re going to have to find your own link to that) under your conference attire, a teddy bear in your bag can serve much the same purpose. Anything will do, as long as it is special to you.

So far, my advice has been concerned with your comfort and welfare. From here on out, the rest of today’s tips will be all about networking.

That’s right, I said networking. Conferences are about CONFERRING, people.

Because you will, we hope, be meeting some God-awfully interesting at your next writers’ conference, you will want to bring some easily transferable pieces of paper with your contact information printed on it: a business card, for instance, or comparably sized sheets from your home printer.

I mention this now, so you may prepare in advance. Having to scrabble around in your tote bag for a stray scrap of paper upon which to inscribe your vitals every time you meet someone nice gets old FAST.

Besides, if you file a Schedule C to claim your writing as a business, the cost of having the cards made is usually tax-deductible — and no, in the US, you don’t necessarily have to make money as a writer in every year you file a Schedule C for it. Talk to a tax advisor experienced in working with artists. Heck, all of those books you buy might just be deductible as market research.

Seriously, it is VERY worth your while to have some inexpensive business cards made, or to print some up at home, for two excellent reasons. First, it’s always a good idea to be able to hand your contact info to an agent or editor who expresses interest in your work. They don’t often ask for it, but if they do — in a situation, say, where an editor from a major press who is not allowed to pick up an unagented book REALLY wants to hook you up with an agent — it’s best to be prepared.

Second, unless you make a point of sitting by yourself in a corner for the entire conference, you are probably going to meet other writers that you like — maybe even some with whom you would like to exchange chapters, start a writers’ group, or just keep in contact to remind yourself that we’re all in this together.

The easier you make it for them to contact you, the more likely they are to remain in contact. It’s just that simple.

I would urge you to avoid the extremely common mistake of walking into ANY writers’ gathering thinking that the only people it is important for you to meet are the bigwigs: the agents, the editors, the keynote speakers. It requires less energy to keep to yourself, true, but it is a tad elitist, not to say short-sighted: in the long run, casting a wider acquaintance net will pay off better for you.

For one very, very simple reason: the more writer friends you have, the easier it is to learn from experience.

Why make your own mistakes, when you can learn from your friends’, and they from yours? What better source for finding out which agents are really nice to writers, and which are not? And who do you think is going to come to your book signings five years from now, if not that nice writer with whom you chatted about science fiction at lunch?

Obviously, if you can swing a one-on-one with the keynote speaker, go for it — I once spent several hours stranded in a small airport with Ann Rule, and she is an absolutely delightful conversationalist. Especially if you happen to have an abnormally great interest in blood spatter patterns. But I digress.

But try not to let star-watching distract you from interacting with the less well-known writers teaching the classes — who are there to help YOU, after all — or the writer sitting next to you in class. I have met some of the best writers I know by the simple dint of turning to the person rummaging through the packaged teas on the coffee table and saying, “So, what do you write?”

Don’t tell me that you’re too shy to handle this situation — I happen to know that you have a secret weapon. Remember those magic first hundred words? This is the time to use ’em.

Believe me, it’s worth doing. Someday, some of your fellow conference attendees are going to be bigwigs themselves — realistically, can you rule out the possibility that the person sitting next to you in the session on writer’s block ISN’T the next Stephen King? — and don’t you want to be able to say that you knew them when?

And even if this were not true (but it is), writing is an isolating business — for every hour that even the most commercially successful writer spends interacting with others in the business, she spends hundreds alone, typing away. The more friends you can make who will understand your emotional ups and downs as you work through scenes in a novel, or query agents, or gnaw your fingernails down to the knuckle, waiting for an editor to decide whether to buy your book, the better, I say.

No, but seriously, folks, even the most charmed writer, the one with both the best writing AND the best pure, dumb luck, has days of depression. Not all of us are lucky enough to live and work with people who appreciate the necessity of revising a sentence for the sixth time. Writers’ conferences are the ideal places to find friends to support you, the ones you call when your nearest and dearest think you are insane for sinking your heart and soul into a book that may not see print for a decade.

So stuff some business cards into your conference bag along with a folder containing several copies of your synopsis AND five copies of the first five pages of your book, as a writing sample.

Why five pages, specifically? Well, not all agents do this, but many, when they are seriously taken with a pitch, will ask to see a few pages on the spot, to see if the writing is good enough to justify the serious time commitment of reading the whole book.

Having these pages ready to whip out at a moment’s notice will make you look substantially more professional than if you blush and murmur something about printing it out, or simply hand the agent your entire manuscript.

Don’t, however, bother to bring your entire manuscript with you to the conference, UNLESS you are a finalist in one of the major categories. You will never, ever, EVER miss an opportunity by offering to mail or e-mail it instead.

In fact, agents almost universally prefer it. This is often true, bizarrely, even if they insist that they want to read it on the airplane home.

Why the exception for the contest finalists? Well, agents tend to be pretty competitive people. The primary reason that an agent would ask for the whole thing right away, in my experience, is if he is afraid that another agent at the conference will sign you before he’s had a chance to read it — and the writers who tend to be the objects of such heart-rending scenes of jealousy are almost invariably those sporting blue ribbons.

So while I have known agents to read a chapter or two of the winners’ work in their hotel rooms, the chances of its happening in the normal run of a pitch day are roughly the same as finding the complete skeleton of a dinosaur in your back yard.

It could happen — but it doesn’t really make sense to plan your life around a possibility that remote.

Otherwise, don’t hurt your back lugging the manuscript box around; the sample will do just as well. And no, don’t bother to bring an electronic copy of your book — it’s actually considered rather rude to hand out CD-ROMs willy-nilly.

Why? Well, because not everyone is as polite as my lovely readers. It’s not at all uncommon for a total stranger to come charging up to an agent, editor, or someone like yours truly at a conference, shove a soft copy into our astonished hands, and disappear, calling back over her retreating shoulder, “My contact information’s on there, so you can let me know what you think of it.”

Without exception, electronic media presented in this manner ends up in the trash, unread.

Why? Well, apart from the general impoliteness involved in insisting that just because someone is in the industry, s/he has an obligation to read every stranger’s work, there’s also the very real risk that a stranger’s disk is going to be infected with a computer virus; it would be rather imprudent even to try to check out its contents.

Even if the recipient happened to have a really, really good firewall, this method also conveys a tacit expectation that the recipient is going to go to the trouble and expense of printing the book out — or risk considerable eyestrain by reading an entire book onscreen. Not very likely.

These days, if an agent or editor wants an electronic copy of your book, s/he will ask you to e-mail it. Trust me on this one.

Regardless, your 5-page sample should be in hard copy. If you feel that an excerpt from the end of the book showcases your work better, use that, but if you can at all manage it, choose the first five pages of the book as your sample — it just exudes more confidence in your writing, as these are the first pages a screener would see in a submission.

From the writer’s POV, the sole purpose of the writing sample is to get the agent to ask you to send the rest of the book, so although I hammer on this point about twice a month here, I’m going to say it again: as with everything else you submit to any industry pro, make sure that these pages are impeccably written, totally free of errors, and in standard format.

Seriously, this is not a moment when you want your pages to cry out, “The author’s unfamiliar with the standards of the industry!”

If the fact that there IS a standard format for manuscripts — and that it does NOT resemble the formatting of published books — is news to you, rush into the archives at right immediately, and take a gander at the STANDARD FORMAT BASICS and STANDARD FORMAT ILLUSTRATED categories at right. Or you could simply hold off on showing anything to anyone in the industry for a couple of weeks, until I’ve gone over these topics again.

Stop groaning, long-time readers; we all could use a refresher from time to time. As long as I am writing this blog, no reader of mind is going to have his or her work rejected simply because s/he didn’t know what the rules of submission were.

For the rest of this week, I shall be wrapping up the last loose ends of conference lore and etiquette, before moving on to how to put together a submission packet (you didn’t think I’d let you jump into THAT alligator pit all by yourself, did you?), how to apply the skills you’ve learned in this pitching series to query letters (ditto) — then finally, restfully, coming back to what we all love best, issues of craft, just about the time that the publishing industry will be heading off on its yearly collective vacation.

Never a dull moment here at Author! Author! Keep practicing those pitches, avoid dehydration like the plague, and keep up the good work!

Posted on - 8 Comments on Le jour de gloire est arrivé!

Le jour de gloire est arrivé!

Happy Bastille Day, everyone!

Somehow, it seems appropriate that at the end of a series about building the pitch, brick by brick, we should be celebrating the anniversary of a whole lot of very fed-up people’s having torn down, brick by brick, that famous prison at 232 Rue Saint-Antoine. And that it should be the same day that I discovered, when a reader’s question caused me to take a gander at the offerings at the Conference-That-Shall-Remain-Nameless, a bit of advice to writers to limit their pitches to a single sentence.

Quoth our own Thomas Jefferson (himself a lifelong fan of liberté, égalité, et fraternité AND writers), “I have sworn upon the altar of God eternal hostility against every form of tyranny over the mind of man.”

Yesterday, I tackled a reader’s question about pitching a novel that features multiple protagonists. Since I had a lot to say on the subject, I didn’t quite finish — but conveniently enough, the part I left for today dovetails nicely with a few other readers’ concerns about what should and shouldn’t make its way into the formal 2-minute pitch.

Last time, I went over a few reasons that it’s a better idea to pitch the overall story of a multiple perspective book, rather than try to replicate the various protagonists’ personal story arcs. It tends to be substantially less confusing for the hearer this way, but there’s another very good reason not to overload the pitch with too much in-depth discussion of HOW the story is told, rather than what the story IS.

Writers very, very frequently forget this, but the author is not the only one who is going to have to pitch any given book.

Think about it. A writer has chosen the multiple POV narrative style because it fits the story she is telling, presumably, not the other way around, right? That’s the writer’s job, figuring out the most effective means of telling the tale. That doesn’t change the fact that in order for an agent to sell the book to an editor, or the editor to take the book to committee, he’s going to have to be able to summarize the story.

That’s right — precisely the task all of you would-be pitchers out there have been resenting for a month now.

If the story comes across as too complex to be able to boil down into terms that the agent or editor will be able to use to convince others that this book is great, your pitch may raise some red flags.
So it really does behoove you not to include every twist and turn of the storyline — or every point of view.

If you really get stuck about how to tell the overarching story, you could conceivably pick one or two of the protagonists and present his/her/their story/ies as the book, purely for pitching purposes.

“But Anne,” I hear some of you upright souls cry, “isn’t that misleading?”

Not really. Remember, the point of the pitch is NOT to distill the essence of the book: it is to convince the agent or editor to ask to READ it.

No one on the other side of the pitching table seriously expects to learn everything about a book in a 2-minute speech. If they could, how much of a storyline could there possibly be? Why, in fact, would it take a whole book to tell it?

“But Anne,” the upright whimper, “I don’t want to lie. Won’t I get in trouble for implying that my book has only two protagonists when it in fact has twelve?”

Trust me, this strategy is not going to come back and bite you later, at least not enough to fret over, because frankly, it would require the memory banks of IBM’s Big Blue for a pitch-hearer to recall everything he heard over the average conference period. After an agent or editor has heard a hundred pitches at a conference this weekend, and two hundred the weekend after that, he’s not going to say when he receives your submission, “Hey! This has 4 more characters than the author told me it did!”

I know, I know: we all want to believe that our pitches are the exception to this — naturally, the agent of our dreams will remember every adjective choice and intake of breath from OUR pitches, as opposed to everyone else’s. But that, my dears, is writerly ego talking, the same ego that tries to insist that we MUST get our requested submissions out the door practically the instant the agent or editor’s request for them has entered our ears.

In practice, it just isn’t so.

And shouldn’t be, actually, in a business that rewards writing talent. Given the choice, it’s much, much better for you if the agent of your dreams remembers what you said in your submission than what you said in your 10-minute meeting.

As to the question of being misleading…well, I’ll get back to the desirability of telling the truth, the whole truth, and nothing but the truth a little later in this post. For now, let’s move on to the next reader question.

Insightful long-term reader Janet wrote in some time ago to ask how to handle the rather common dilemma of the writer whose local conference happens whilst she’s in mid-revision: “What do you do when you realize that you might have to change the structure of the novel? Pitch the old way?”

I hear this question all the time during conference season, Janet, and the answer really goes back to the pervasive writerly belief I touched upon briefly above, the notion that an agent or editor is going to remember any given pitch in enough detail a month or two down the road to catch discrepancies between the pitch and the book.

Chant it with me now, experienced pitchers: they’re going to be too tired to recall every detail by the time they get on the plane to return to New York, much less a month or two from now, when they get around to reading your submission.

Stop deflating, ego — this isn’t about you. It’s about them.

Remember last week, when I was talking about pitch fatigue? At a conference, the average agent or editor might be hearing as many as hundred pitches a day. Multiply that by the number of days of the conference — multiply THAT by the number of conferences a particular agent or editor attends in a season, not to mention the queries and submissions she sees on a daily basis, and then you can begin to understand just how difficult it would be to retain them all.

I hate to bruise anyone’s ego, but now that you’ve done the math, how likely is it that she’s going to retain the specifics of, say, pitch #472?

But you shouldn’t fret about that, because — pull out your hymnals, long-term readers — the purpose of ANY book pitch is to get the agent or editor to ask to read it, not to buy the book sight unseen. Since that request generally comes within a few minutes of the writer’s uttering the pitch, if it’s going to come at all, what you need to do is wow ‘em in the moment.

Although it IS nice if yours is the pitch that causes an agent to scrawl in her notes, “Great imagery!”

The upside: you don’t really need to worry if your story changes between the time you pitch or query it and when you submit the manuscript pages. That’s par for the course. Writers rewrite and restructure their books all the time; it’s not considered particularly sinister.

That being said, your best bet in the case of a book in the throes of change is to tell the story that you feel is the most compelling. If you haven’t yet begun restructuring, it will probably be the old one, as it’s the one with which you are presumably most familiar, but if you can make a good yarn out of the changes you envision, it’s perfectly legitimate to pitch that instead.

It really is up to you. As long as the story is a grabber.

The final questions du jour, which the various askers have requested be presented anonymously, concern the ethics of not mentioning those aspects of the book one is afraid might negatively influence a pitch-hearer’s view of the book. I refer, of course, to the book’s length and whether it is actually finished on the day of your pitching appointment.

Let me take the second one first, as it’s easier to answer. There is a tacit expectation, occasionally seen in print in conference guides, that a writer will not market a novel until it is complete, because it would not be possible for an agent to market a partial first novel.

So it would most definitely be frowned-upon to pitch a half-finished book that might take a year or two to polish off — unless, of course, the book in question is nonfiction, in which case you’d be marketing it as a book proposal, not as an entire manuscript, anyway. (Yes, even if it’s a memoir; although some agents do prefer to see a full draft from a previously unpublished writer, the vast majority of memoirs are still sold in proposal form.)

Like so many of the orders barked at conference attendees, however, the expectation of market-readiness has mutated a bit in translation. You’re most likely to hear it as the prevailing wisdom that maintains you should have a full draft before you pitch BECAUSE an agent or editor who is interested will ask you for the entire thing on the spot.

As in they will fly into an insensate fury if you’re not carrying it with you at the pitch meeting.

But as I have mentioned earlier in this series, that doesn’t happen all that often anymore (and the insensate fury part never happened in the first place). 99.9% of the time, even an agent who is extremely excited about a project will prefer that you mail it — or e-mail it.

I’ll bring this up again when I go over submission packets next week — so PLEASE, if you’re pitching this weekend, hold off on sending anything until we’ve had a chance to go over the most frequent submission mistakes — but I always advise my clients and students not to overnight anything to an agency or publishing house unless the receiving party is paying the postage.

Yes, even if an agent or editor asks you to overnight it.

I heard that horrified gasp out there, but the fact is, it’s a myth that overnighted manuscripts get read faster — yes, even if the agent asked you to send it instantly. FedEx and other overnight packaging is just too common to attract any special notice in a crowded mailroom these days.

If you’re worried about speed, Priority Mail (which gets from one location to another within the US in 2-3 days) is far cheaper — and if you write REQUESTED MATERIALS in great big letters on the outside of the package, might actually get opened sooner than that spiffy-looking overnight mail packet.

Besides, even if you did go to the trouble and expense to get your manuscript onto the requester’s desk within hours of the request, it can often be months before an agent reads a manuscript, as those of you who have submitted before already know. Which means, in practical terms, that you need not send it right away.

And that, potentially, means that a savvy writer could buy a little time that could conceivably be used for revision. Or even writing.

Catching my drift here? After all, if you’re going to mail it anyway…and pretty much everyone in the industry is gone on vacation between the second week of August and Labor Day…and if you could really get away with sending requested materials anytime between now and Christmas…and if they’ve asked for the first three chapters only…

Or, to put it in querying terms: if the agencies are going to take a month to respond to my letter…and then ask for the first 50 pages…and that has to get by a couple of screeners before they can possibly ask for the rest?

Starting to get the picture? Naturally, I would never advise anyone to pitch a book that isn’t essentially done, but the fact is, it may well be months before the person sitting across the table from you in a pitch meeting asks to see the entire manuscript.

And you know what? You’re under no obligation to send it out instantly, even then.

Although I would not encourage any of you to join the 40% of writers who are asked to submit requested materials but never do, anyone who has ever written a novel can tell you that where writing is concerned, there is finished — as in when you’ve made it all the way through the story and typed the words THE END on the last page — and then there is done — as in when you stop tinkering with it.

Then there’s REALLY done, the point at which you have revised it so often that you have calculated the exact trajectory of the pen you will need to lob toward Manhattan to knock your agent or editor in the head hard enough to get him to stop asking for additional changes.

And then there’s REALLY, REALLY done, when your editor has changed your title for the last time and has stopped lobbying for you to transform the liberal lesbian sister into a neo-conservative professional squash player who wrote speeches for Ronald Reagan in his spare time.

But frankly, from the point of view of the industry, no manuscript is truly finished until it is sitting on a shelf in Barnes & Noble. Until the cover is attached to the book, it is an inherently malleable thing.

The fact that everyone concerned is aware of this, I think, renders a bit of sophistry on the writer’s part over the question of whether a manuscript is completed somewhat pardonable.

This does NOT mean, however, that it is in your best interests to waltz into a pitch meeting and ANNOUNCE that the book isn’t finished yet — and because agents and editors are, as a group, perfectly aware that writers are prone to levels of tinkering that would make Dante’s inferno appear uncomplex, it’s actually not a question that gets asked much.

If you are asked? Sophistry, my dears, sophistry: “I’m not quite happy with it yet, but I’m very close.”

You are close to finishing it, aren’t you?

I’m sensing that the hands that shot into the air a dozen paragraphs ago are waving frantically by now. “Um, Anne?” the observant owners of those hands cry. “What do you mean, pretty much everyone in the industry is gone on vacation between the second week of August and Labor Day? I’m going to a conference two weeks from now — surely, despite what you said above about not needing to overnight my submission, I have to send out requested materials immediately?”

No, actually — it means that it might behoove you to tinker with them (see distinctions amongst types of doneness above) until after the mass exodus from Manhattan is over. Because, really, do you WANT your submission to be the last one Millicent needs to read before she can head out the door to someplace cooler than sweltering New York?

Naturally, there are exceptions to the closed-until-after-Labor-Day norm; many agencies arrange to have one agent remain on-site, in case of emergencies. But since editorial offices tend to clear out then, too, it would be a kind of quixotic time to be pitching a book: even if an editor loved it, it would be well-nigh impossible to gather enough bodies for the necessary editorial meeting to acquire it.

(If all that sounded like Greek to you, and you’re not particularly conversant with the tongue of ancient heroes, you might want to take a gander at the AFTER YOU LAND AN AGENT category on the list at right, as well as the WHEN ARE THE BEST AND WORST TIME TO QUERY? sections.)

The question of length is a bit more tortured, as it tends to generate a stronger knee-jerk response in pitches and query letters than the question of submission timing. Or so I surmise, from the response to the inevitable moment at every writers’ conference I have ever attended when some stalwart soul stands up and asks how long a book is too long.

And without fail, half the room gasps at the response.

I hesitate to give limits, for fear of triggering precisely the type of literalist angst I deplored a couple of days ago, but here are a few ballpark estimates. Currently, first novels tend to run in the 65,000 – 100,000 word range — or, to put it another way, roughly 250 – 400 pages. (That’s estimated word count, by the way, 250 x # of pages in Times New Roman, standard format. For the hows and whys of estimation vs. actual word count, please see the WORD COUNT category at right.)

So if your book runs much over that, be prepared for some unconscious flinching when you mention the length. Standards do vary a bit by genre, though — check the recent offerings in your area to get a general sense.

And remember, these are general guidelines, not absolute prohibitions. Few agency screeners will toss out a book if it contains a page 401. Do be aware, though, that after a book inches over the 125,000 word mark (500 pages, more or less), it does become substantially more expensive to bind and print. (For more on this point, please see the rather extensive exchange in the comment section of a recent post.)

If at all possible, then, you will want to stay under that benchmark.

And not just for marketing reasons, or at any rate not just to preclude the possibility of an instinctive response to a book’s length. If a manuscript is too long (or too short, but that is rarer since the advent of the computer), folks in the industry often have the same response as they do to a manuscript that’s not in standard format: they assume that the writer isn’t familiar with the prevailing norms.

And that, unfortunately, usually translates into the submission’s being taken less seriously — and often, the pitch or query as well.

If your book IS over or under the expected estimated length for your genre, you will probably be happier if you do not volunteer length information in either your pitch or your query. This is not dishonest — neither a pitcher nor a querier is under any actual obligation to state the length of the manuscript up front.

I’m not recommending that you actually lie in response to a direct question, of course — but if the question is not asked, it will not behoove you to offer the information. Remember, part of the art of the pitch involves knowing when to shut your trap. You will not, after all, be hooked up to a lie detector throughout the course of your pitch.

Although that would be an interesting intimidation strategy, one I have not yet seen tried on the conference circuit. Given the current level of paranoia aimed at memoirists, I wouldn’t be at all surprised to see it come into fashion.

Yes, I know, many experts will tell you that you MUST include word count in your query, but as far as I know, no major agency actually rejects queries where it’s not mentioned. Some agents will say they like to see it, for the simple reason that it makes it easier to weed out the longest and the shortest manuscripts — but if your book would fall into either of those categories, is it really in your interest to promote a knee-jerk rejection?

Whew! We covered a lot of ground today, didn’t we? Well, the path to glory has never been an easy one, right?

Marchons! Marchons! Or, to put it in more familiar terms, keep up the good work!

Posted on - 3 Comments on A rose is a rose is a rose…but that doesn’t mean that they’re aren’t at least three ways to pitch it

A rose is a rose is a rose…but that doesn’t mean that they’re aren’t at least three ways to pitch it

It’s that charming-but-disorienting season again, campers: time for so many of us set our manuscripts aside in favor of such light-hearted feats as walking into a room with 150 strangers in it and striking up meaningful conversations, sitting through six hours of craft classes a day, and trying to compress a 400-page book into a 2-minute speech.

I refer, of course, to writers’ conference season, when hope flies skyward on the slightest provocation — followed closely by writers’ blood pressure.

Ah, we writers walk into conferences with such high expectations and nervous stomachs, don’t we? The average conference-goer’s wish list carries some fairly hefty items: to meet the agent of his dreams, who will fall flat on the floor with astonishment at his pitch and sign him on the spot; for an editor at a major publishing house to be so wowed that she snaps up the book practically before the writer finishes speaking, and to be whisked off to New York immediately for literary cocktail parties and glowing adulation. Can the New York Times’ bestseller list and Oprah’s book club be far behind?

It’s a lovely dream, certainly, but this is not what actually happens.

I’m absolutely serious about this. In actuality, no credible agent will sign a writer before having read the book in question; all of the major U.S. publishing houses have strict policies against acquiring books from unrepresented writers, and even agented works often circulate for months or more before they are picked up by publishers. Furthermore, there is generally at least a year-long lapse between the signing of a book contract and when that book appears in bookstores.

Translation: even for writers who actually ARE pitching the next DA VINCI CODE, the process takes a heck of a lot longer than the average conference-goer expects.

Even authors of brilliant, super-marketable books do not typically experience the conference fantasy treatment. At most, a great book well pitched will garner an array of, “Gee, that sounds terrific. Send me the first 50 pages,” requests. Yet even with a flurry of initial enthusiasm, months often pass between initial pitch and requests to represent.

It’s important to realize that going in; otherwise, pitching at a conference will almost inevitably feel like a tremendous letdown — or, still worse, like a sight-unseen review of your writing talent.

Worst of all, a belief that the truly talented ARE signed and sold within a matter of nanoseconds leads every year to that oh-so-common writerly misstep, rushing home to send out requested materials within a day or so of receiving the request — and realizing only after the fact that since the mad rush to get the manuscript out the door before that agent or editor changed her mind about wanting to see it meant sending it out without reading the submission IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD.

I can sense my long-time readers of this blog shuddering at the ghastly fate that tends to greet such hastily sent-off submissions.

For those of you who are not yet cringing, let me ask you: how would you feel if you realized only after you’d popped a requested manuscript in the mail that there were four typos on page 1? Or that the margins were the wrong width? Or that you’d forgotten to change your memoir protagonist’s name back to your own after you’d changed it for a blind contest entry?

Ah, now everyone’s shuddering.

Realistic expectations about what conference success does and does not mean, as well as how it would serve you best to respond to the various contingencies, can save you a lot of grief — and I say this as a writer who DID land her agent through a conference pitch, had offers from several agents, AND had a book contract in hand six months thereafter.

But guess what: that probably would not have happened had I not done my pre-conference prep — or if I didn’t know walking in that I shouldn’t just sign with the first agent kind enough to ask me.

That last one caught some of you off guard, didn’t it?

So, what would be a realistic set of goals for a conference? An excellent choice would be to use the conference to skip the very annoying and time-consuming querying stage and jump directly to a request to read your manuscript.

Thus, pitching your work to at least one agent who has a successful track record representing books like yours would be a great goal — and having at least one agent ask you to mail a submission would be even better.

As would having an editor who is empowered to pick up new writers ask to see part or all of the book, or pitching to every publishing professional at the conference who deals in your kind of work. And let’s not forget the less marketing-oriented goals, such as learning a great deal from good seminars.

Or — and too many conference-goers forget to add this to their to-do lists — making connections with other writers, established AND aspiring, who write what you do. Amazing mutual support groups don’t just happen, you know; they are built over years.

If you can pull any or all of that off, you will have achieved conference success.

Not as sexy as the fantasy version, I know, but eminently do-able — and definitely worthwhile for your writing career. After all, skipping the querying stage can cut years from your agent search; think of every pitching opportunity as one less raft of a dozen query letters you are going to have to send out.

Looking a whole lot better now, isn’t it?

Your chances of pitching successfully, however, will be SUBSTANTIALLY higher if you do a bit of prep work before you go. But never fear: for the next few weeks, I shall be guiding you though the steps you need to take in order to walk in confident and prepared.

Fringe benefit: these steps are very useful to marketing any book, anywhere, anytime. If you invest the time in them, you will not only be able to pitch your work verbally; you will be able to talk about it like a pro AND transplant your pitch to your query letters.

Don’t tense up. You can do this. But it is going to take some work.

The first step to a successful pitch is to understand your book’s market appeal. Who is your target reader, and why will your book, out of the tens of thousands a good agent will see this year, satisfy that reader like nothing else currently on the market?

Hey, I told you it wasn’t going to be easy.

The second step to a successful pitch, as for a successful query, is to be familiar with the work of the person to whom you will be pitching. Find out what that agent has sold lately; find out what that editor has bought.

Find out, in short, who at the conference would be receptive to you and your book, so that you may know which to approach and pitch. This will involve some research on your part — which is why I am mentioning this at the BEGINNING of this series, and not toward its end.

I can sense some of you who have already signed up for conferences shifting restlessly in your seats, wondering if you should just skip the next few weeks of posts. “But Anne,” I hear those of you clutching registration forms protest, “I understand doing the prep work if I have a plethora of conferences from which to select, but I’m already registered for my local one. Since I’ve already been assigned a pitch appointment, why should I bother checking up on all of the agent who might eb attending?”

Well, for a couple of reasons. First, any book could be pitched in a number of different ways — and since the goal of pitching is not absolute uniformity between every pitch attempt, but rather to garner a request for pages, it makes a heck of a lot of sense to tailor your pitch to the agent who happens to be listening to it at any given moment, doesn’t it?

And no, I have absolutely no idea why conference literature so often tells potential attendees the exact opposite. I’ll be dealing with the one-size-fits-all pitch concept next week.

For now, suffice it to say that all three pictures above are from the same negative. You probably have a favorite among them; so do I. So would an agent. But they’re all the same angle on the same rose. The only difference is presentation.

Seem cryptic? Trust me, within a couple of weeks, it will seem downright obvious.

The other reason to do some background research on the agents to whom you may be pitching is — brace yourselves; this is a biggie — that it’s far from uncommon for writers to be assigned to pitch to agents who do not represent their kinds of books at all. Which means, practically inevitably, that the pitch will not end in a request for pages.

Yes, you read that correctly. Sit down and breathe deeply until that feeling of dizziness passes.

As anyone who has ever endured the agony of a mismatched pitch appointment can tell you, if your book falls outside the agent or editor’s area of preference, it doesn’t matter how good your pitch is: they will stop you as soon as they figure out that your book is categorically not for them. No amount of argument is going to help you at that point, so advance research is a very, very good idea.

I know, I know: it’s kind of cruel, isn’t it? But in fairness, conference organizers very frequently do not have enough information about prospective attendees to make a good match; most of the time, they simply rely upon the writers’ expressed preferences or — sacre bleu! — assign appointments randomly.

This means, unfortunately, that it is up to the conference attendee to check up on the agents and editors, over and above their blurbs in the conference program. Even those bear double-checking: as my long-time readers already know, the blurb agents and editors write about themselves is not always the most reliable indicator of the type of work they represent. It’s not that they’re trying to be misleading, of course; most just reuse their standard bio blurbs, which tend not to be updated all that often.

So it’s worth your while to check the agents’ websites, standard agents’ guides, Preditors and Editors, the Absolute Write water cooler, and anywhere else that you would normally go to check out an agent you were planning to query. You need to find out who these people are and what they represent.

I hear you groaning: yes, this IS every bit as much work as finding an agent to query. You don’t want to end up pitching to the wrong agent, do you?

Do be aware that since there is usually a significant time lag between when an agent signs an author and when the book hits the shelves (see above), it may be difficult to track down client lists for some agents. This does not necessarily mean that they are not active. The Publishers Marketplace database tracks sales as they happen AND provides client lists, so it’s a great place to check. This site does require a subscription ($20/month), so you might want to buttonhole some of your writing friends and pool the expense.

If you can’t find evidence that the agent to whom you are assigned to pitch is actively representing your kind of book, don’t be afraid to ask to switch appointments. Most of the time, conference organizers will honor this request — but they’ll usually be happier about it if you can suggest an alternative agent for an appointment.

That’s why it’s an excellent idea to check out ALL of the agents scheduled to attend a conference (there’s usually a list on the conference’s website), not just to one to whom you’ve been assigned. Ideally, you will want to try to pitch to anyone who might conceivably be a reasonable fit. And if none of the scheduled agents represent your kind of book, you should think very seriously about taking your conference dollars elsewhere.

Yes, having to do this level of background research is kind of a pain, but if it saves you even one wasted pitch, it’s definitely worth it. The more information you have, the more likely you are to find your best fit.

Doing your homework maximizes the probability that you will be pitching to someone who can help you get published — and not someone who will stop you three sentences in to say, “I’m sorry, I don’t represent that kind of book.”

Remember, not all agents are the same, any more than all editors are (of which more tomorrow); they have both professional specialties and personal preferences. It doesn’t make any more sense to pitch sensitive coming-of-age literary fiction to an agent who concentrates primarily on thrillers than it does to query a NF agency with a novel, does it?

Or to offer a modified purple rose to someone who would prefer a more realistic picture, for that matter.

Much, much more on conference prep and marketing follows in the days to come — and if you don’t mind a bit of motherly advice, PLEASE don’t be too hard on yourself if your learning curve is a bit sharp throughout this series. After all, no one is born knowing how to market a book.

Don’t let the process intimidate you — and keep up the good work!

Posted on - No Comments on You look strangely familiar…have we met somewhere before?

You look strangely familiar…have we met somewhere before?

Last time, I suggested that if your novel is thick with named characters, it might be a good idea to make a list of who appears when, so you can see where to cull and who may be combined with whom. And cries of “Madness! Madness!” filled the land.

Now, now — it’s actually a very practical suggestion. Think of it as trying to cast a production of Spartacus with a very small troupe of actors: you probably won’t be able to foist many more duties upon the leads, but the bit players could certainly play multiple roles, right?

Knowing who the players are and in what scenes they appear can also alert you to patterns in where characters tend to pile up in your work in general. If you’re the kind of writer who, for instance, leans toward naming everyone at any given party, you will want to be aware of that predilection before you write your next party scene, won’t you?

Won’t you? Lie to me, if not.

If, on the other hand, you tend to emphasize your protagonist’s loneliness by having other characters engage in banter around him, seeing that pattern manifest on a list may lead you to question whether it needs to happen quite so often in the book to make your point — or with quite so many different people.

It can, in short, alert you to point overkill.

If hell is other people, as Sartre suggests, then wedding and funeral scenes in novels almost invariably reek of brimstone. These events are NOTORIOUS amongst professional readers for introducing entire churchfuls of extraneous characters.

Even when all of the masses are not named individually (although you’d be astonished how often 10 or 20 are), it doesn’t take many lines of physical description or multi-party banter to convey the impression that a small, intimate wedding has a guest list to rival that of Prince Charles and Lady Diana’s nuptials.

Allow me to suggest: if behinds are in pews, it might be a good place to start trimming.

Ditto with coffee shops, bars, class reunions, Ellis Island, airplanes/-ports, and party scenes in general. All of these venues seem to attract single-appearance characters as surely as a red carpet attracts celebrity gawkers.

Was that massive sucking noise I just heard a collective gasp of indignation? “But Anne,” the cast of thousands-mongers cry, “you’re asking me to disembowel the collective identity of modern urban life! How can I describe the complexity of the human environment without enumerating the individuals who are part of it?”

Describe away — and if you’re into enumerating, I’m not going to stop you, although your agent and/or editor may well. All I’m suggesting here is that you not insist on introducing each of the bystanders to the hapless reader as if she were the mother of the bride in a receiving line.

Not only does it tend to get a mite tedious and slow the pace of the narrative to the proverbial crawl, to a professional reader, a group scene where everyone is named down to the last poodle and great-grandfather reads as though it were simply an account of something that actually happened to the author. When the guest lists are long and specific, the jaded reader will think, “Great — when do we get back to the fiction?”

Or the memoir, or the historical account, as the case may be.

Of course, this is not always a fair conclusion, but there is some basis for it: as I mentioned yesterday, when writers lift scenes from real life into their novels, they do tend to include direct one-to-one correlations between the actual people and the fictional ones.

The names may change, but if Aunt Bessie, Aunt Cassie, and odd Cousin George appear in the text so fleetingly that they don’t make an impression upon the reader, it’s a pretty good tip-off to someone who reads a lot of manuscripts that the author is blessed with two aunts and a cousin who might reasonably be expected to buy the book when it is published.

And that is a problem to professional and casual readers alike. Such references, in code or not, can be very amusing for readers familiar with the fine folks mentioned in the book, as well as their kith and kin, but generally speaking, unless a minor character plays an actual role in the plot — as in contributing some action or information that moves the story along — he will not be memorable to readers who do not already know the correlates in question.

You indignant gaspers are getting restive again, aren’t you? “Yes, yes,” you mutter impatiently, and who could blame you? “It’s not the most efficient means of storytelling; I already know that. But I fully intend to rectify that by making Aunt Bessie the gas station attendant in Chapter 47, Aunt Cassie the librarian in Chapter 12, and Cousin George the second corpse who rises from the dead on the honeymoon. Happy now?”

Not necessarily, no. Even if the characters in a crowd scene do appear elsewhere in the book, it can still be pretty tedious for the reader if the narrative engages in a full roll-call. Or even a partial one.

At least when the characters in question are not integral to the action of the crowd scene. Bystanders are not, by and large, memorable to the average reader, but all too frequently, it’s not clear which of the cast of thousands in a scene is the one (or dozen) that the reader is supposed to remember.

If, indeed, it’s important to the plot to remember any individuals among them at all. Even in a memoir, it often isn’t, from a pure storytelling perspective.

And writers, as any editor can tell you, tend to forget that. Every editor in the biz has at one time or another been confronted by an author angrily waving a manuscript in her face and shouting, “What do you mean, where did this character come from? Alice was a guest at Ben’s wedding in Chapter Two, for heaven’s sake!”

Invariably, the irate author is right: the character will indeed have been mentioned by name in passing, as in,

The bridesmaids, Greta, Elaine, and Alice, were dressed in an eye-searing chartreuse that left Ben wondering just what these old friends had done to his bride back in junior high school.

200 pages later, out of those three never-again-mentioned bridesmaids, the author expects the reader to remember Alice.

At the risk of seeming impertinent, why?

“Wait just a minute,” I hear some of you say. “If Millicent finds she’s forgotten who a character is, she has a perfectly easy way to find out — her boss asked that I send a synopsis along with my submission. All she has to do is flip to the back of the packet. Or are you saying that if I have a lot of characters in my opening scenes, I should place my synopsis FIRST in the packet?”

In a word, no — at least, not unless an agency specifies in its submission guidelines that it prefers that order. Long-time readers, chant it with me now: a submitter should always send a requesting agent PRECISELY what s/he asked to see. No more, no less.

Yes, even if she asked for the first 50 pages and your chapter ends a paragraph into page 51.

To which I will add a corollary: any hyper-specific submission guidelines that deviate sharply from the rules of standard manuscript format that an agency might post on its website or an agent might specify at a conference — like, say, specifying that submissions may only be in Helvetica or that they should be bound, both usually no-nos — should be treated as applicable to THAT AGENCY ALONE, rather than to every association of authors’ representatives currently walking the earth.

At least until you’ve done some research on what other agencies are asking to see. Sometimes, an individual preference is just an individual preference.

Aspiring writers often forget that. (And, as always, if you’re unfamiliar with how professional manuscripts differ from printed books or other commonly-scene formats, please see the STANDARD FORMAT BASICS and/or STANDARD FORMAT ILLUSTRATED categories on the list at right.)

If you put the synopsis at the front of your packet, Millicent is just going to toss it aside and go straight to the first page of your manuscript. If dear Millie reads all the way through your submission and likes what she sees, THEN she will read the synopsis.

Maybe.

You’re hoping that I’m kidding, aren’t you? Bizarre but true, typically, not every employee at an agency will take the time to read the synopsis they asked a writer to send prior to sitting down with those first few pages to see whether s/he can write.

Seriously — ask at the next writers’ conference you attend.

There’s a certain logic to this, at least for fiction. After all, if a book made it to the submission stage; presumably, the novel’s premise was deemed acceptable by the query screener or the agent to whom the writer pitched it; the only reason to read the synopsis at the submission stage, then, would be to find out what happens AFTER the last submission page.

And anyway, if Alice’s appearance in Ch. 2 was brief enough, chances are that she won’t have made an appearance in the synopsis the first time around, anyway.

So unless a character is central enough to what’s going on in a scene to warrant development, you might want to consider whisking her out of Millicent’s sight, at least for the time being.

“For the time being?” I hear some ambitious character-generators out there piping hopefully. “Does that mean I can bring Aunt Cassie back elsewhere?”

Sure — just because you take a few (or a few hundred) characters out of your submission draft of a novel doesn’t mean that you can’t reinsert them later in the publication process. There is no law that says that an author can’t offer a stripped-down, swiftly-moving version of her novel to agents and editors — and then, after the ink is dry on the relevant contracts, say to your editor, “You know, I’ve always thought that there should be more bridesmaids in Chapter 2. Like, say, 47. How would you feel about Alice’s being one of them?”

Remember, no manuscript is set in stone until it’s actually in print between covers. (And sometimes not even then.) Keep your options open, keep copies of EVERY major revision of your manuscript, so you can revisit the Alice issue again down the road.

And, of course, keep up the good work!

P.S.: hey, I realized I hadn’t nagged you all about this in a while, but today would be a dandy time to make back-ups of your writing files, wouldn’t it? Especially if you haven’t made another electronic copy since, well, ever?

I hope you never experience the trauma that is a computer meltdown, but I would urge you to make back-ups frequently, just in case. Computer repair facilities see countless writers rending their garments and exclaiming, “But I NEED you to get into my fried hard drive! What do you expect me to do, retype my novel from scratch – and from memory?”

Trust me, you do not want to be one of these people. Make back-ups.

If you’re a PC user unfamiliar with your backup options, intelligent and insightful long-time reader Chris Park has generously wrote an EXCELLENT post on his blog on data loss, back-up solutions, and other nifty save-my-manuscript-from-oblivion ideas — all written in blessedly clear, direct layman’s terms. I would highly recommend its perusal.

Posted on - No Comments on Just when I thought the getting good at incorporating feedback series had wound to a close, Dave brings up another good issue

Just when I thought the getting good at incorporating feedback series had wound to a close, Dave brings up another good issue

pblossom.jpg

There I was, my friends, happily contemplating the spring rain cascading over the new blooms on my pear tree and what few tulips the destructive-but-invaluable construction crew left in my back yard, when it popped up on my screen: a comment left by incisive longtime Author! Author! reader Dave:

I’m of the opinion that incorporating feedback at any level is easier if a writer realizes two things. One, that no matter how good one’s writing is, it can be better. Two, whether pending changes are the result of self-review, first reader suggestions, or publishing industry directives, they are all meant to improve the work.

Gnash went my teeth — because, dear readers, not only is Dave right on both of these salient points, but the first is particularly applicable to the series in question. In a flash, I realized that even as I had been patting myself on the back about how thoroughly we’d gone over the plight of the feedback-recipient, I had merrily skipped over a couple of rather important details.

It’s already time to revise the series, in short. Two roads diverged in a yellow wood — and by golly, I’m going to backtrack and try to travel both.

The first point that seems to have slipped under my radar may be lifted more or less verbatim from Dave’s observation:

No matter how good one’s writing is, it can be better.

Or, to stand it on its head and paint its toenails before we shove it onstage to tap-dance:

Receiving revision requests on a manuscript does NOT necessarily mean that it isn’t well-written — or that its author doesn’t have scads of talent.

Hoo boy, is that ever a hard concept for most writers new to the biz to swallow!

Why? Well, professional opinions vary, but here’s my theory: because a manuscript represents SO much of its writer’s time, energy, love/soul/whatever you want to call it, it’s extremely difficult for the writer to think of it as a product-in-development, rather than a finished piece of art.

Do I hear some harrumphing from veterans of earlier posts in this series? “Yeah, yeah,” these battle-hardened toughs say, “we already know: if a writer is querying with or submitting a book to agents and editors, it’s a product that s/he is trying to sell. A manuscript is not merely an extension of its author’s personality, and we writers should not respond to feedback as though we were being criticized on our own characters. I thought you said that you were going to share something NEW.”

Ooh, tough crowd. Okay, here goes: the new part has to do with how we writers think of our talent as we take it to market.

When an aspiring writer prepares a manuscript for submission — but wait, I’m assuming that the writer we’re discussing is industry-savvy enough to differentiate between preparing a work for submission to agents and editors and simply writing the book in the first place.

The latter is about the creative process, expressing oneself, and all of the rest of the time-consuming delights of the first draft; the former is concerned with polishing up those ideas so they’re ready for an agency screener’s notoriously merciless peepers.

Or, to put it a bit more crudely, when writing the first draft of a manuscript, the writer is generally composing to please herself, primarily; in prepping the manuscript for submission (or revising based on solid feedback), the writer is seeking to please a potential reader.

I’m just full of aphorisms today, amn’t I?

Most aspiring writers do not make the distinction between these two states of manuscript preparation, alas, and it shows in what they submit to agents, editors, and literary contests: pages rife with grammatical problems, misspelled words, under-thought plot twists, etc.

Within the first couple of pages, even.

I mention this last point partially as a lead-in for the discussion I had planned to begin today, on common manuscript problems that often lead to rejection. (In preparation for which I have, as the sharper-eyed among you may already have noticed, already added a new category to the list at right, AGENCY SCREENERS’ PET PEEVES OF THE NOTORIOUS VARIETY.)

As I MAY have mentioned, oh, eighty or ninety times before, and at least a dozen times within this particular series, professional readers do not read like other people. Especially within the first few pages of a submission, they tend to read from line to line, or at most from sentence to sentence: if the first one in a paragraph contains a problem, they simply do not move on to the next.

Sentence, that is, not paragraph. Speaking of tough audiences.

Which is to say, they most assuredly do not read like writers, and especially not like writers reading their own work with a kindly eye. They will not, for instance, gloss over a typo in the name of a place with merely a muttered, “Oh, I’ll need to go back and fix that,” think that {and} repeated four times within a single sentence gives a marvelously evocative feeling to the narrative, or assume that an opening similar to THE LOVELY BONES is an invariable sign that the rest of the manuscript will be as good.

They are disappointingly likely, in fact, to leap to the prosaic and unflattering conclusions that the submitting writer just didn’t know how to spell Berkeley in the first place, adores run-on sentences, and that THE LOVELY BONES was her favorite book, respectively.

Echoing my phantom critics at the top of this post, the professional reader sees such opening and cries: show me something NEW, something I haven’t seen before. And show it to me in a clean manuscript.”

A clean manuscript, in case you were wondering, is the term for a submission that is absolutely free of spelling snafus, grammatical errors, and the kind of typo I mentioned above as likely to be noticed as only a minor annoyance by the writer I mentioned above. The ability to proofread adequately technically shouldn’t have anything to do with talent, yet the two run hand-in-hand enough that they might as well be related, in the eyes of the publishing industry.

Why? Well, no one’s really sure who first made that particular correlation, but if I had to guess at the underlying logic, it would run something like this: an aspiring writer who understands the distinction between writing a book and prepping it for submission is both (a) more likely to proofread than one who doesn’t and (b) more likely to have some conception of how the industry works — and is thus (c) more likely to be good at taking feedback well, meeting deadlines, and generally living up to the other rather high standards of good behavior to which they expect successful writers to conform.

If I had to guess.

From the publishing industry’s point of view, a well-written submission by a good writer is like a talented actor auditioning for a play. Many gifted performers may audition, but only one can ultimately play the part. The one cast as Hamlet may not actually be more talented than the others, but he does have particular qualities and skills that the director wants.

Now, if the auditioning actor (let’s call him Bertie, to personalize him a little) walks into the audition believing that raw, natural talent is the only thing the director is assessing during the audition, not getting the part is going to seem like a judgment on whether he should be acting at all, right?

Sound a bit familiar? It should — it’s roughly equivalent to what many, if not most, writers feel the first time they have a manuscript rejected. Or even when they encounter substantive feedback.

And if they have, as is so often the case, not made the distinction between writing a book at all and polishing it up for submission, that conclusion isn’t all that surprising. Constructive feedback is, after all, predicated upon the assumption that the writer INTENDS to take that second step of prepping the manuscript for eyes other than her own.

If that is NOT the writer’s intention — if, in other words, she believes that she is so talented that her work should be published as is and regardless of any technical problems it may have — this assumption is incorrect, badly so. Pretty much by definition, to a writer whose primary goal is to please herself, any outside criticism is going to seem at least a little bit outrageous.

And personal.

Because, you see, to a writer who has set herself up as her own best reader — and thus only legitimate judge — a critique of her manuscript is not only a dig at the quality of her writing, but also a slam at her skills as a {reader}. From there, it’s not such an implausible step to its being an attack on her intellect, her taste…in short, upon her as a person.

Again, if I had to guess.

Of course, few aspiring writers who respond to feedback as if they were being criticized personally would reproduce their logic this way. We’re talking about something pretty instinctive here, as I mentioned earlier in the series, about whether the brain perceives critique as a threat deserving a fight-or-flight response.

My point here — indeed, a large part of my point in inaugurating this series in the first place — is that it’s possible for a writer to prepare herself for hardcore critique well enough that the fight-or-flight response need not be triggered at all.

Let me tell you from experience, the less adrenaline is rushing through a writer’s system while she’s trying to incorporate feedback, particularly take-no-prisoners professional feedback, the easier the experience will be for her. And on her.

Two of the best ways to minimize that initial rush of adrenaline: first, acknowledging the distinction between writing a book and preparing it for market; second, being aware BEFORE receiving the feedback — or even before asking for it — that good feedback is aimed at the latter, and thus not at the writer personally.

While that bitter pill is sliding down the gullet, let’s return to our actor friend, Bertie.

Through repeated auditions, Bertie has now developed a slightly tougher skin, you’ll be delighted to hear: he no longer feels each time he loses a part that he shouldn’t be acting. Yet without hearing specific feedback on why Actor X got cast in this part instead of him, it’s easy for Bertie to start to make up his own (possibly erroneous) explanations: oh, the director wanted a blond all along, Bertie thinks, rubbing his dark locks; he was looking for someone taller than I am; no one is casting serious character actors right now.

Again, does this sound familiar? It should, especially to those of you who have spent much time at writers’ conferences or on online writers’ forums: it’s essentially what many a writer who has been querying or submitting for a while can begin thinking. The rejections must all have been for superficial reasons.

And maybe they were. But maybe, just maybe, the query letter was just a touch unprofessional, or there’s a common agency screeners’ pet peeve on page 1.

The maybes can stretch into infinity, eating up months and years of speculative energy — or the writer could conceivably try to diagnose the problem by getting some good feedback.

To show that in Bertie’s terms, this would be the equivalent of his finding a really good acting teacher, someone who can help him even out that occasional sibilance he didn’t realize he exhibited, to learn how to walk differently for each character, and bring additional depth to his line readings. Think he’s going to have a better chance the next time he’s up for a part against another actor with superficially the same characteristics?

Even better, isn’t a director more likely to take a chance and cast someone OTHER than the person he’d originally pictured in the role if Bertie DOESN’T exhibit the odd whistling s?

Just a few more bees to stick under your bonnet, of course, to see if they can’t come up with some honey for you. Thanks, Dave, and everybody, keep up the good work!

Posted on - 12 Comments on Becoming a good acceptor of feedback: is that a dagger I see before me?

Becoming a good acceptor of feedback: is that a dagger I see before me?

/vivien-leigh.jpg

Welcome back to Part II of my series of tips on how to accept feedback with a minimum of angst, mutually hurt feelings, and/or swordplay. Since we have a lot to cover today, let’s rush right into reviewing our tools so far for dealing with written manuscript critique:

1. Don’t argue about the feedback with the feedback-giver.

2. Read, reread — and get a second opinion.

3. Don’t decide right away how you’re going to handle the critique — or how you’re going to apply its suggestions to your work.

4. Remember that you and the critiquer are on the same side. Even when it doesn’t feel like it.

5. Don’t use an industry professional as the first — or only — reader of your manuscript.

Oh, look — here’s a corollary to #5:

6. Don’t expect your readers to drop everything to read your manuscript. Especially if they happen to work in or with the publishing industry.

To put it another way, just because an agent, editor, or friend expresses an interest in reading your book does NOT imply either that (a) s/he has nothing else to do but sit around until you cough up the manuscript OR (b) s/he is planning to drop everything else s/he currently has on her plate in order to read it from beginning to end the nanosecond it arrives in the mail.

But try explaining that to an aspiring writer who has just received such a request from a pro for the first time.

Because this is such a common set of misconceptions, those of us in the biz see them manifest in quite a variety of ways. Let’s see if we can’t unearth another examplar or two to show how:

Written feedback meltdown #4: Tatiana’s agent, Ulrich, pitched her novel, PAY ATTENTION TO ME NOW! to editor Vivienne in last November — and now, at the end of March, Vivienne still hasn’t yet vouchsafed an opinion on it.

Tatiana is going nuts with anticipation. She wants to be a good client, yet she can’t resist sending Ulrich e-mails every few days, asking if there’s been any word yet.

No? How about now? Or…now?

He answers every third tersely: “What makes you think that I would keep that kind of news from you?”

She knows that he has a point, of course. She tries to restrain her anxiety, but she’s a novelist, after all — she’s an inveterate situation-dissector. Her brain is hard-wired to make up motivations.

So on Monday, she attributes the delay to Vivienne’s difficulties in gathering an editorial committee so close to Easter; on Wednesday, she is depressed into a stupor because she’s convinced that Vivienne has passed on the book, and Ulrich just doesn’t know how to break the news to her; by Saturday, she’s frantically re-editing the manuscript, absolutely certain that Vivienne has spent the last three months unable to make it past the first page.

Long-time readers, would you care to guess where that’s manuscript actually been for most of the intervening period?

That’s right: under three other manuscripts-to-be-read on Vivienne’s coffee table, competing for her time and attention with the editor’s significant other, work, meetings, her sister’s impending wedding (not another puce bridesmaid’s dress!), desire to make it to the gym occasionally, desire to sleep occasionally, the ambient noise of New York, and any TV show she might happen to watch on a regular basis.

None of which have anything whatsoever to do with Tatiana or her book, of course.But in the throes of worried speculation, the author simply cannot see that. Maybe if she tweaks that dodgy section in Chapter 10 one more time, something good will happen.

This is what we literary types like to call magical thinking.

Those of us who know and love Tatiana send our best wishes her way, along with sincere hopes that Vivienne will get around to reading that manuscript before the author starts sleepwalking, muttering that all the perfumes of Arabia won’t sweeten that little hand of hers.

That’s right: Lady Macbeth went nuts because she was an aspiring writer waiting for professional feedback.

(Think about it — it’s not as though the play gives a really convincing alternate explanation for why she cracks at that particular moment. And if you think turn-around times are slow today, what must they have been in the 11th century, when rejection letters would have been traveling on horseback — or, for an editor really in a hurry, via the local witch’s broomstick? )

Not seeing the moral? (Other than DON’T MURDER YOUR DINNER GUESTS, that is.) Let’s try another.

Written feedback meltdown #5: after many months of querying, Xerxes is elated to receive a request from agent Yarrow to submit the first 50 pages of his memoir, AND THEY SAID I WAS WASHED UP IN 480 BC: RECOLLECTIONS OF A COMEBACK KID.

Like so many frustrated aspiring writers, he interprets this request as an implied command to throw work, sleep, relations with loved ones, flogging the slaves, and personal hygiene to the winds until those pages are safely in the hands of the fine folks at FedEx.

Hey, those slaves aren’t gonna flog themselves.

Do I see some of this blog’s long-time readers with their hands raised, jumping up and down to capture my attention? “Wait just a Babylon-invading minute!” I hear these sharp-eyed protesters roar. “Did Yarrow ASK him to overnight his submission? If not, didn’t Xerxes just waste a fair amount of money?”

Well caught, readers: take a hoplite or two out of petty cash.

(Okay, I’ll admit that the jokes in this post are starting to get just a tad esoteric. Trust me, readers of Thucydides would have found that last one a real thigh-slapper.)

You’re quite right, in any case: there is absolutely no reason to shell out the dosh for overnight shipping for a submission. But hey, this was the guy who had his troops beat up the Hellespont when his bridge across it collapsed during a storm.

A bridge made of flax and papyrus; our pal Xerxes isn’t exactly the king of reasonable.

Having sent off his pages with the greatest possible swiftness, Xerxes naturally takes a week off work to rotate nervously between checking his e-mail every ten minutes, pacing outside to examine the contents of his mailbox every half-hour, and picking up his telephone receiver to make sure there’s still a dial tone every time the second hand clicks.

Yet amazingly, Yarrow does not get back to him before he runs out of vacation days. (Being king of Persia carries fewer fringe benefits these days than in ancient times. Back then, he would have had time to take a vacation long enough to discover the New World twice, if he’d wanted.)

By the time she asks to see the rest of the manuscript a month later, Xerxes has become a mere shadow of his former self: listless with chronic lack of sleep, he’s even too tired to rends the papyrus of his next book into 50,000 pieces and feed it to the palace dogs himself; he has the army do it.

But when an agent asks to see pages, pages be sent, right? So he gulps down a few handfuls of vitamin capsules, puts his entire scribe brigade on round-the-clock inking duty, and is able to send out the entire work in record time.

Once again, the wait is long, at least as far as Xerxes is concerned. “Criminy,” he grumbles. “Conquering Babylon took less time. How is she reading it, three words per day and six on Sundays?”

His patience pays off, Baal be thanked: Yarrow asks to represent him!

After the agency contract is signed, Yarrow tells her new client that she has a few pages’ worth of small tweaks that she would like him to make in his manuscript. “Nothing major,” she assures him on the phone. “Shouldn’t take you long at all.”

Exhausted by his extended vigil, yet eager to get his book into print, Xerxes rushes to his e-mail, rapping his fingertips nervously on his desk until Yarrow’s list of revisions arrives. He opens it — and ye gods, it must have a hundred points!

Overwhelmed, he begins to bash his head rhythmically upon his gold-encrusted desk, bringing his retainers running. How can he possibly do it all?

Catching my drift here? No? Okay, let’s try again:

Written feedback meltdown #6: Zelda has written what she modestly believes and hopes is the best novel in human history, MY HEART ON A PLATE. While not at all autobiographical, she assures every agent she queries, it is the story of a woman who went to her alma mater, holds her current day job, and was apparently married to her first husband.

The schmuck.

After much querying, leads to a handful of requests for pages and no offers of representation, she realizes that she is no closer to her goal of publication than she was at the beginning of her queryfest, for the simple reason that no one she has approached has actually told her anything about her book.

Other than, “We’re sorry, but it doesn’t meet our needs at this time.”

Perplexed, she begins reading every how-to book she can find on the writing life, only to find that most of their advice is of the pep talk variety; it’s not telling her why HER book isn’t getting published. But she does the suggested breathing exercises, makes a voodoo doll of herself and places it strategically within a carefully-arranged diarama depicting a packed book reading, and sacrifices a goat or two to the Muses.

As she’s been told many successful authors do.

She begins haunting writers’ conferences and surfing the net, looking for better answers. One day, she stumbles across a blog where a freelance editor was threatening to chain herself to a rock and expose herself to sea serpents unless all of her readers agreed to get some feedback on their manuscripts before shipping them off to agents and editors.

“Eureka!” Zelda cries, digging around in that nifty tote bag she got in return for her $500 literary contest registration fee. Surely, she jotted down contact information for a few of the nicer writers she met there.

She e-mails the one she liked best, Zippy (I don’t have the energy to go through the alphabet again, people; sorry), asking if he would like to exchange manuscripts.

Zippy responds that he would indeed like that very much, but he is about a month away from polishing off the latest draft of his novel, NOT AN AUTOBIOGRAPHY EITHER, REALLY, the tender story of an accountant striving to be a novelist.

“But I’ll have quite a bit more time on my hands after tax season,” he assures her.

Delighted, Zelda immediately e-mails her entire book to her new friend — and is nonplused when Zippy writes back a few days later to suggest that they exchange physical manuscripts, for ease of reading, rather than each expecting the other to print up 700 pages or so.

Shaking her head at his unreasonableness — he sounds just like her ex, Xerxes — Zelda digs up her last rejected copy and hands it over.

A month passes with no more word than a quick note from Zippy saying that his revision is taking a bit longer than he’d anticipated. “Turns out taxes are due in April,” he informs her cheerfully. “Who knew?”

No matter, Zelda thinks: a slow read means more thoughtful feedback, right?

Another month goes by, however, and Zippy is still not ready to exchange: last week’s horoscope told him that he was too stressed out, so he took a much-needed break from revision to take up curling. “But I am reading yours,” he writes apologetically between slides across the ice. “I’m enjoying it very much.”

Zippy has an unexpected crisis at work — his client Tatiana is being audited — pushing back his projected completion date still further. By this time, Zelda has gnawedher fingernails down to the quick: she really needs this feedback.

Still, she knows that he’s doing her a favor, one that he hasn’t yet made it possible for her to return, and tries to be patient. Is it possible, she wonders, that he isn’t aware that she can’t query again until she’s weeded out any problems with her work?

Yes, long-time readers, I saw your hands shooting into the air: Zelda SHOULD have kept querying all throughout this process. She also should have found more than one first reader, made sure that he had time to give her feedback, and made specific requests about how she would like to receive it and when.

But then, she hasn’t had the advantage of having read the posts in my GETTING GOOD FEEDBACK series (conveniently available in the category list at right, Zelda), and you have.

At three and a half months, she writes and asks Zippy to lunch the following Saturday. “Maybe,” she suggests brightly, “we could talk about my novel?”

“Don’t have time,” he writes back. “Sea monsters have just carried off my favorite writing blogger.”

Losing her temper completely, Zelda sends him a lengthy, tear-stained explanation about why she had sought out feedback in the first place. “If you hate it,” she concludes, “or if you never intend to finish reading it, just tell me so. It’s kinder than toying with my feelings. My God, it’s been like Acts II-IV of Macbeth — all I’ve been able to do is wait!”

Contrary to what some of you cynics out there may have concluded, Zippy actually HAS read her novel; he genuinely is extremely busy. (Sea monsters can’t be relied upon to hack off their own heads, obviously.) So he tosses together a few supportive-sounding paragraphs saying how much he liked the book and sends them to her.

Delighted to have critique in hand at last, Zelda opens it — only to find that he has not given her ANY specific suggestions about how to improve her manuscript, only some vague statements about liking this character, not liking that plot point, and so forth. Her howls make all the cats of the neighborhood rush for cover.

Clearer now? Yes, each of today’s exemplars stumbled in several ways (heaven forefend that I should ever provide an illustration of only a single point) in facing genuinely frustrating situations over which they had virtually no control.

But Tatiana, Xerxes, and Zelda greatly exacerbated their own suffering by walking in with unrealistic expectations about when others would read their work. (And, in Zelda’s case, not setting up sensible ground rules for exchange before anyone so much as thought about budging a manuscript.)

As I MAY have mentioned seventy or eighty times before, agents and editors are REALLY busy people. If you imagined most of them buried up to their delicate necks in paper, you wouldn’t be far off about how much they have to read.

Yet most writers expect to hear back more or less instantaneously — and if they don’t, come up with all kinds of explanations except for the single most likely one: the agent or editor hasn’t had time to read it yet.

Why do unrealistic timing expectations make incorporating feedback harder when it actually does come? Because the writer has already expended so much vital energy in fretting over the differential between how quickly she wanted to hear back and when she did, energy that would have been much better spent, say, drafting the first chapter of her next book.

You can’t fool me about why Lady Macbeth went mad, Bill Shakespeare: you didn’t give her anything to do after Act I but wait around for her husband to slaughter half of Scotland. A long wait is an open invitation for an imaginative mind to prey upon itself. No wonder she started strolling the battlements at midnight, moaning.

Of course, she shouldn’t have told her husband to kill the king, either, but hey, no one’s perfect.

Since you’ve all been so very good, we’re going to take a break from this series tomorrow for a post on something completely different — and trust me, it will be a treat. In the meantime, keep up the good work!

Posted on - 2 Comments on Becoming a good acceptor of feedback, part V: coping when the bookworm turns

Becoming a good acceptor of feedback, part V: coping when the bookworm turns

/worm-read.gif

This has been a tough little series, hasn’t it? Rarely have punches been pulled less here at Author! Author!, or truths more frugally varnished. A little over a week into this, I can see why so few writing sites tackle to this particular issue in a systematic way: we’re talking about learning to quiet the good old hard-wired human flight-or-fight response here, after all.

This will be my last post — phew! — on what is potentially the most confrontational of feedback-receiving situations, the face-to-face meeting. Before I wrap up the list, tie it with a bow, and tuck a chocolate bunny into the basket, let’s revisit the goodies already nestling in that absurd plastic grass:

1. Walk into the meeting with a couple of specific questions you would like your critiquers to answer.

2. Bear in mind that today is not necessarily a good day for response.

3. Take good notes.

4. Be an active listener.

5. If you’re overwhelmed, ask for a rain check. Or at least buy yourself some time.

6. Re-read the critiqued pages before responding.

7. Consider the source — and select your sources with care.

8. The rule of one, part I: accentuate the positive.

9. The rule of one, part II: minimize the negative.

10. Don’t ask for feedback from someone whose honest opinion you are not prepared to hear.

After my last post, I could feel in my very bones that not all of you were satisfied with this array of coping mechanisms. “But Anne,” I heard some of you professional feedback veterans plaintively pointing out, “I WAS open to the feedback experience when I walked, and I DID want to hear an honest opinion of my work. But the critique I’ve been getting has been so overwhelming — where do I even begin?”

I’m glad that you brought this up, battle-scarred feedback-receivers. You’ll be delighted to hear that I’ll be dealing with this issue at some length in my next set of posts, which will concentrate on the art of accepting written feedback. But I do have a couple of tips that apply beautifully to this dilemma vis-à-vis verbal feedback.

11. Don’t penalize yourself by expecting perfection.

To put it in a slightly less judgmental manner — because, hey, some of us are sensitive to criticism — if you’re submitting a manuscript for critique, it is by definition a DRAFT, right, not a finished book, and thus a work-in-progress? Heck, from the industry’s point of view, a book is still potentially changeable until it is actually sitting on a shelf at Barnes & Noble.

Sometimes, it’s not beyond further meddling even then.

Revision is just a fact of the business. A writer who expects not to have to alter his or her manuscript at SOMEONE’s request at SOME point in the publication process might have some bad news coming about the Easter Bunny, if you catch my drift.

Avert your eyes, children. Truth isn’t always pretty.

A misunderstanding of this fact of publishing, I suspect, is often lurking under the skin of the writer who over-reacts to substantive critique. Because he has put so much work into the book, he is stunned to hear that the manuscript he thought was ready to send out to agents and editors — or might win a literary contest — might require MORE of his time and attention.

Completely understandable, of course — but not at all reasonable, from the industry’s point of view. Or from the feedback-giver’s, usually.

Again, this is a matter of expectation. No matter how talented a writer is, pretty much every book that ends up published goes through a multitude of drafts. Believing otherwise almost always ends in tears.

As in the kind that come out of one’s eyes, not what happens when a distraught person takes sheets of manuscript between his hands and rips. Although the latter is not an uncommon first response to feedback from a writer who had expected to hear nothing but praise for his work.

Which leads me to one of the best pieces of feedback-reception advice you will ever hear, even if I do say so myself:

12. Don’t apply what you’ve learned from feedback right away. Give it some time to sink in first.

Oh, how I wish that every agent, editor, and hard-line critique group member would have this tattooed on her forehead! I can’t even begin to describe the amount of human misery it might prevent.

Look: hearing the hard truth about a manuscript, even a brilliant one, is not the most pleasant process for even the best-adjusted writer’s psyche. In the heat of the moment — to be precise, the first moment a writer finds herself alone with her computer after receiving a whole heap o’critique — we’ve all been known to overreact a trifle, haven’t we?

In little ways, like deleting the computer file containing the manuscript. Or deciding that a quip about one scene’s momentary implausibility means that the entire subplot relating it should be cut.

Train yourself NOT to give in to these urges. Bite on the nearest sofa cushion, howl into the night, eat two gallons of chocolate chip ice cream at a sitting — but do NOT, I implore you, go anywhere near your manuscript when you’re still in what people like me tellingly call critique shock.

I’m quite serious about this: you may feel perfectly fine, but a hefty portion of the creative part of your brain is in shock. No matter how much sense cutting half of Chapter Two and placing it at the end of Chapter Seven seems to make at the time, just make a note of the idea AND WALK AWAY.

Trust me on this one. No matter how well you took feedback in the moment, your judgment WILL be impaired at first. You’ll be much, much happier — and end up with a substantially better revision — if you wait a few days before you begin leading those darlings of yours to the sacrificial altar.

“But Anne,” I hear some of you huffing incredulously, “what if I got that feedback at a conference, and one of the agents and editors there asked me to send chapters? I need to put that critique to work right away, don’t I?”

Let me answer that question in three parts: no, no, and NO.

The average requesting agent or editor would not be AS surprised to see a mail carrier flop your manuscript on his desk within the week as to see the Easter Bunny hop in with it, but he certainly doesn’t expect it. Heck, he probably would not lift an eyebrow if he didn’t see the 50 pages he asked for last week before the Fourth of July.

Although you might not want to push it so far as having it delivered with by the Furtive Non-Denominational Gift-Giver in December.

As those of you whose long-term memory happens to include last year’s Book Marketing 101 series (in particular, the posts in the HOW SOON MUST I SEND REQUESTED MATERIALS? section) are already aware, a request for materials does NOT need to be fulfilled within the week.

Or even the month. Long-time readers, chant it with me now: what matters is how GOOD the submission is, not when it gets there. (Within reason, that is.)

Take the time to make sure that your submission is in tip-top shape before you send it out. If that means you want to incorporate substantive feedback first, great — but there’s no earthly reason to tackle that arduous task the nanosecond the conference is over, when you will be positively vibrating with “a real, live agent asked to see MY work!” adrenaline.

Take a few days to calm down first; your logical faculties will be working better then, I assure you. And it’s not as though the request for materials is going to expire by next Tuesday.

Above all, be kind to yourself in the wake of feedback. Exposing your work to hardcore scrutiny takes quite a bit of bravery — allow some time for the body’s automatic fight-or-flight response to stress to stop rushing through your system before you apply your racing brain to the daunting task of tearing your pages down to rebuild them with a stronger foundation.

On to responding to written feedback! Keep up the good work!

Posted on - No Comments on When what you see ISN’T what you get

When what you see ISN’T what you get

images.jpeg

Hey, guess what I realized during my couple of days off? You know how I’ve been yammering for weeks — nay, years — about the advisability of reading every syllable of a contest entry or submission IN HARD COPY and OUT LOUD to catch various textual problems that would be extremely difficult to spot on a computer screen?

(Don’t tell me that you have a screen the size of Montana, so this axiom does not apply to you: I could bed down a litter of puppies very happily on my monitor, and I STILL read everything in hard copy before a stamp gets anywhere near it. So there.)

Well, after all that hypnotic advice-repetition, I sat down with a prospective client’s manuscript the other day — and saw instantly that I had over the last two and a half years neglected to mention the single most important reason to scan your work in hard copy, rather than trusting that what appears on the screen is going to be what the page will look like.

Stand back, please. This is so important that it deserves a paragraph of its own:

Because that way, you notice when your word processing program has lied to you about something as fundamental as whether your bottom margin is at least an inch, or whether page 62 is one-and-a-half spaced when you thought the entire document was double-spaced.

The shock of this particular electronic betrayal is probably more familiar to those of you who have a long history of Word for the PC than those who either work on a Mac or favor WordPerfect. That’s no reflection upon the computer-savvy of the average PC user, either: until the makers of Word self-consciously tried to make the PC and Mac versions similar, to ease the transition between them for users, the PC version was not designed to be WYSIWYG.

No, I didn’t suddenly start speaking Urdu: it’s a legitimate acronym. Living in Seattle, in the environs and long political shadow of Microsoft, even the common folk speak this mystic word, programmer-speak for What You See Is What You Get.

As in how a document appears on the computer screen being a reliable guide to what will appear on the printed page.

I’ve always rather liked the term WYSIWYG (pronounced whizzy-wig, in case you’re curious), not only because it’s a downright useful trait for a word processing program to have, but because it reminds me of the catchphrase of one of my favorite TV characters from my toddlerhood, the brazenly marvelous Geraldine on the late lamented Flip Wilson’s variety show.

Hands up, everyone who remembers her. Oh, she was a wonder to behold: perfect hair, perfect outfits, moving through life with verve and grace, so sure of herself in the face of (constant) opposition that when she drew a line in the sand, the waves would be afraid to wash it away.

Not ringing a bell? Would it help jog your memory if I mentioned that she was played by a man, by the great Mssr. Wilson himself, in fact?

This last fact renders Geraldine a trifle hard to explain to those who were never lucky enough to experience her directly — and, as with that pink brontosaurus I was convinced lived in my back yard when I was a tot, I have occasionally found myself wondering in the intervening decades if she wasn’t a figment of my preschool imagination. In retrospect, how was it even possible that an African-American drag queen (whose never-seen boyfriend was named Killer, no less) was accepted on network television in the early 70s — on the second most popular show of 1972, believe it or not — and still less likely, was genuinely funny?

Her secret was, I suspect, that Geraldine honestly believed that she was, as they say, all that and a bag of chips. Several bags of chips, in fact. But what elevated her beyond a stereotype is that she didn’t question her self-worth, ever. She also absolutely demanded that everyone she met treat her with respect — unusual enough behavior at the time (or now, for that matter) that hilarity generally ensued.

Her self-confidence was so immense that when she triumphed (as she invariably did), she would engage in a movement that we would all later see echoed in Nelson Mandela’s fall-of-apartheid victory jig and announce to anyone who happened to be listening, “What you see is what you get!”

You had to be there, I guess. (And isn’t THAT a beautiful illustration of why references to long-gone pop icons tend not to work in print?)

But I digress. We were talking about word processing programs, weren’t we?

Macs have from their inception been WYSIWYG, which has historically made it easier for those of us who use them to adhere to standard format. And WordPerfect has tended to make it clearer to its users what was and was not WYSIWYG. The result is that there’s just less guesswork involved in the transition from document to page.

PCs, however, are not really designed to be WYSIWYG, so unless a user is unusually committed to checking the Print Preview option for every single page, there can be surprises at printing time. If the user happens to be a writer frantically trying to get requested materials out the door, or to meet a deadline, or to get a contest entry postmarked on time, these surprises often go overlooked.

Now you might expect, if you happened to be aware that most US-based agencies and publishing houses have used some version of Word for the PC for years, and, like the rest of us, usually don’t have in-house tech support to walk them through its mysteries, that your garden-variety agency screener and editorial assistant might be somewhat sympathetic to the resulting problems on the printed page.

An innocent soul might, for instance, assume that they would look at a fluke such as a line of text’s abruptly having decided to be in 11-point type as the kind of insignificant glitch that might happen to anyone. Don’t give it another thought; it can easily be fixed before the book goes to print.

Yet, amazingly, that is not the most common response. What is, you ask? Some stripe of, “Oh, darn, this writer didn’t bother to proofread.”

Give or take an adjective or two that an awareness that underage writers do frequent this site prevents me from sharing.

Literally the only way to catch problems on the printed page that did not turn up on the computer screen is to read the ENTIRE thing in hard copy. (If only someone would nag writers about doing that, eh?)

And I do mean EVERY page; it’s not all that unusual for a glitch to occur mid-manuscript. Or for a printer (or photocopier) to misprint a page, skip it, or add a blank piece of paper for the heck of it.

Yes, it’s annoying to have to do, but not doing it implies a faith — not always justified — that just because a machine is designed to perform a function that it will always perform it correctly.

Or that it will understand that when you told it to place the entire manuscript in 12-point Times New Roman, you actually meant it AND expected that order to apply to the slug line, too.

But let’s be honest here, long-time computer users: has it really been your experience that they always function perfectly? Or that when you first figure out how to use a function — like, say, inserting pagination and a slug line in the header of a document — the results are always what you expected, given what turned up on the screen.

And who would you rather have discover that an experiment in formatting went awry, Millicent or yourself?

Hint: which of you is more likely to forgive a worthy writer an inadvertent mistake, and which of you sees so many manuscripts in any given workday that even the smallest deviation from standard format leaps off the page as if a bobcat were chasing it?

There’s a moral to be derived from all of this, of course: any writer who plans on submitting her work for professional scrutiny needs to be aware of precisely which functions in her word processing program are and are not WYSIWYG. And guess how most of us end up figuring it out?

Uh-huh. In hard copy. Preferably out loud.

I think you can extrapolate a larger principle here, too: what you see is what you get is not at all a bad motto for any submitting writer to embrace. If it’s NOT on the page — be it necessary punctuation, gorgeous verbiage, or character development thought through but never actually worked into the manuscript — it just doesn’t count, from a professional reader’s point of view.

All too often, submitters to agencies, publishing houses, and contests seem to forget this salient fact, or perhaps have never been aware of it. Their pages — in odd typefaces, with non-indented paragraphs, opened with large blocks of italicized text or epigraphs that most Millicents will simply skip — seem to cry out: read me with a generous eye. Don’t pay attention to the typos here; you can always correct them later. Concentrate instead upon the story I’m telling, the way I use words, the talent that’s lurking under the surface of a pond clouded by handfuls or even bucketfuls of technical problems.

I’m here to tell you: this is not a situation where it pays to rely upon the kindness of strangers.

I know that it seems unfair, but a new writer’s work is judged on its appearance — and virtually never read charitably by the pros. To get the kind of respectful, I’m-ready-to-be-wowed reading that all of us long for our work to receive, a manuscript needs to be impeccably put together, just like Geraldine.

Its hair needs to be perfectly coiffed, its nails done, its wardrobe, if not currently in fashion, at least tailored so that those who appreciate trendiness can see that it is stylish — and all of that talent displayed in a way that showcases it. Not just on the screen, but on the printed page as well.

That, my friends, is a manuscript that demands respect.

If you can scan your manuscript or contest submission from top to toe and say with Geraldine-like confidence, “What you see is what you get — my unique voice and my best writing,” you will not necessarily win over every professional reader, naturally — but your submission will have a fighting chance to be judged on its literary merits, not on its word processor’s technical flukes.

Incidentally, remember that pink brontosaurus I had imagined living in my back yard in the days when I spent a lot of time in the sandbox under its massive noggin? A few years ago, going through some family photos, I found a picture of it. A sculptor friend of my parents’ stored it at our house until the children’s zoo for which he had created it was ready for it to be installed near the slide.

Sometimes, what you see really is what you get. Keep up the good work!

Posted on - No Comments on The exclusivity dilemma, part III, or where strategy and ethics overlap

The exclusivity dilemma, part III, or where strategy and ethics overlap

heat-sensor-office.jpg
An impressionistic view of an agent’s office, where blue equals yet to be read.

Today is, thank goodness, my final post in this micro-series on how to juggle multiple submissions when one of the requesting agents has requested an exclusive. I know, I know: for most aspiring writers, this particular dilemma seems downright desirable — and perhaps not immediately applicable to one’s day-to-day querying life.

My timing on this series has not been entirely accidental, however: today marks the celebration (in the U.S., anyway) of the Rev. Dr. Martin Luther King, Jr.’s birthday. While most of the population is hearing some rendition of the “I have a dream” speech (why does one so rarely hear the later, “poverty is economic violence” rhetoric, I wonder?), aspiring writers everywhere are rubbing their hard-worked hands together in anticipation.

Why? Because today marks the unofficial end of the annual avalanche of queries and submissions from New Year’s resolution-keeping writers. As my long-term readers know quite well, I always advise against querying or submitting during the high-stress first few weeks of the year.

Starting about now, though, incoming mail volumes at agencies return to normal, and our old pal Millicent the screener’s mood rises exponentially. Why not celebrate by sending her a query?

Because I truly hope that you will, now that the moratorium is over, I wanted you to be prepared just in case you do find yourself in Mehitabel’s dilemma. Hey, is it so far beyond belief that some of you might be intending to query exclusive-only agencies — or find yourself on the receiving end of a request to send materials from an agency that you did not realize had this policy?

Of course not. Let’s get back to work.

Mehitabel, for those of you who did not make her acquaintance yesterday, is a well-meaning aspiring writer who, wisely, kept right on querying even after a couple of agents (Jessica and Ryan, if you’re keeping score) asked to see partials. Imagine her surprise when one of these subsequent queries yielded a request for an exclusive from Quentin.

Obviously, it is empirically impossible to grant an exclusive peek at a manuscript already under consideration at other agencies. So what’s a girl to do?

Last time, I suggested that Mehitabel resolve her logical dilemma by contacting not Quentin to ask for his agency’s solo-look policy to be bent in her favor, but Jessica and Ryan, to inform them that another agent had asked to see the work exclusively. In nice, polite e-mails, she offered them three weeks in which to make up their minds before she submitted to Quentin, plenty of time for even extremely busy agents to read even a complete manuscript, much less 50 pages.

That way, she would either have an offer from Jessica, Ryan, or both — or she would be free to submit to Quentin on his terms.

Even before I finished typing this suggestion last time, I felt the ether bristle with a million doubts. For instance: hands up, everyone who felt distinctly uncomfortable allowing at least three weeks to pass before responding to a request for materials.

It is very common for those new to submission, particularly first-time pitchers at conferences to assume that requested materials MUST go out in the next mail, if not actually be overnighted or e-mailed, in order to reach the requesting agent before he forgets that he asked for them. But this isn’t necessary: even at a very busy conference, most agents will take notes on what they are requesting from whom.

Usually, the authorial assumption that speed is of the essence is not so much a direct response to anything the agent in question has actually said about the desirability of instantaneous submission, but rather a reflection of an underlying fear that the agent will change her mind, or at any rate forget all about the request for materials by the time it actually arrives.

But the fact is, unless an agent has actually asked a writer to rush a submission, she’s NOT expecting it to show up the next day, or even necessarily within the next week. It’s not as though she has nothing to do — or nothing to read — in the meantime, after all. Agencies are swamped, even when it’s not New Year’s resolution time.

So for those of you intrepid queriers who will be receiving submission requests in the weeks to come: there’s no need to panic. You’ve got time to do a little last-minute polishing.

When the good news arrives, remember to relax, take a few deep breaths — and read through your submission IN HARD COPY and OUT LOUD before you pop it into the mail. (For a fuller explanation of why you should do this, and other tips on pulling together a submission packet when you are positively vibrating with excitement, please see the SUBMISSION PACKETS category at right.)

Remember, too, that you definitely don’t need to overnight your submission; it’s just not worth expending your hard-earned cash. The days are long past when a FedEx envelope would automatically be opened before one that came in the regular mail. Agency screeners figured that trick out long ago.

Pretty much all boxes marked REQUESTED MATERIALS tend to be opened at roughly the same rate. So mark it, send it regular mail, and call it good. Or, if you must rush, try Priority Mail, which takes 2-3 days within the continental U.S., but is scads cheaper than overnight mail.

You might want to spring for the package-tracking feature, so you have proof that your package did indeed arrive in one piece. Or add a stamped, self-addressed postcard for the agency screener to pop in the mail when the parcel arrives. Either will work beautifully.

As much as I am enjoying picturing your post-MLK day queries eliciting this response, I am digressing, I notice. Back to our previously-scheduled programming.

The other likely reason a writer might get tense at yesterday’s suggestion is that the notion of giving an agent a reading deadline, even a perfectly reasonable one, seems like a good way to alienate people. As in the kind of people who have the power to change your life by helping to get your book published.

As I mentioned yesterday, though, the vast majority of agents DO want to be told IMMEDIATELY if another agent is also reviewing a particular manuscript; hell hath no fury like an agent who learns after the fact that the writer whose manuscript she has not yet finished reading has already signed with someone else.

Why all the anger? Well, if she had known, the logic goes, she would have moved the submission up in her reading pile.

So mark this down as a rule of thumb: if any agent, exclusive-seeking or not, asks to see all or part of your manuscript while other agents are already looking at it, it would behoove you to contact each of them to pass along the information that there’s some competitive reading going on. That’s just basic courtesy.

If you are sending out several requested material packets simultaneously — say, after a barrage of pitching at a conference — go ahead and mention in your cover letter (you DO always include a cover letter with your submissions, right?) that other agents will be reviewing it, too.

No need to name names; the mere fact that others are looking at it will do. That in itself implies a deadline, so specifying the date upon which you will feel free to submit an exclusive is merely an extension of this little piece of politeness.

Fringe benefit to operating at this level of courtesy: reading rates tend to speed up remarkably once an agent knows that other eyes are perusing the same pages. (Yet another reason that Quentin might have asked Mehitabel for an exclusive; he may wish to take his own sweet time reading.)

“But Anne,” I hear some of you murmuring, “what if Jessica and Ryan don’t respond, and Quentin ends up saying no? Hasn’t Mehitabel burnt her bridges to the first two?”

Actually, no — at least, not if she had been polite in her letters to them AND not gone so far as to state outright that if they didn’t get back to her within the specified period, they shouldn’t bother to answer at all. (Yes, I HAVE seen writers do that, as a matter of fact. Generally ends in tears.) After Quentin has had a chance to consider the submission, or even after the agreed-upon period of exclusivity has ended (you weren’t planning on letting Quentin put Methitabel’s querying on hold indefinitely, were you?), she would be perfectly free to approach both Jessica and Ryan again, if they have not rejected her work. All she has done is responded with integrity to Quentin’s request for a time when she agrees not to sign with anyone else.

Which is precisely why, in case you were wondering, Mehitabel needs to set a time limit for Quentin’s exclusive, as I mentioned yesterday. Often, reputable agents will specify a length themselves, but if not, the writer should do it.

What she CANNOT do, however, is come back to Quentin two weeks into his exclusive and tell him that Jessica has offered to represent her. Well, I suppose she COULD do it, if she didn’t care about gaining a reputation for unreliability, but she could not reasonably expect him to continue considering her as a potential client.

Some of you are still not satisfied; I can feel it. “But Anne,” I hear you say, “this is all fine and dandy if Mehitabel receives the request for an exclusive after she’s submitted to others. But if she’s sending a big raft of queries out at the same time, she may well receive Quentin, Jessica, and Ryan’s requests for materials more or less simultaneously. What should she do then, huh? Put the other two on hold in order to humor Quentin’s request, or vice-versa?”

Ah, you must have heard of Mehitabel’s brother, Murgatroyd, who received three requests for submissions from precisely these agents within a single week. Since Quentin was the only one to place conditions on the submission, Murgatroyd was, like most new submitters, tempted to delay the other submissions in order to submit to him. But if Quentin takes a long time to get back to him, Murgatroyd risks the other requesters’ cooling off.

Unlike Mehitabel, Murgatroyd could ease his dilemma by taking one simple step — have you already guessed it?

In fact, let’s make an axiom out of it: never, under any circumstances, grant an open-ended exclusive. ALWAYS set a time limit on it — three weeks is perfectly reasonable — and let the requesting agent know that you intend to submit elsewhere after that.

Sound frighteningly daring? Actually, this kind of deadline-setting is rather common in the industry; people are busy. There’s no need to be confrontational about it, or even to double-check with the Quentins of this world that the deadline is okay: you merely need to state it in your cover letter. As in:

Thank you for your interest in my novel, HELL’S BELLES. I am pleased to give you an exclusive on it, as you requested. However, as other agents have asked to read it as well, I will have to limit the exclusive to three weeks.

See? Simple, direct, businesslike. Trust me, if Quentin wants longer, he will tell Murgatroyd so, but at least the latter will have been honest.

And after three weeks, whether he hears back from Quentin or not, Murgatroyd will be perfectly at liberty to submit to Jessica and Ryan. At which time, if Quentin is still vacillating (agents who ask for exclusives often take every bit as long to respond as those that do not), Murgatroyd should tell the other agents that another agent is looking at it, but he is no longer bound to exclusivity.

If he had not been clear at the outset and Quentin took a month or two to respond — far from uncommon — Murgatroyd would have gnawed his fingernails down to the elbow with worry, and still been no closer to landing an agent. By being clear about his own needs, rather than simply allowing three agents who do not know of one another’s existence to proceed as if each were the only one considering his work, Murgatroyd has both helped himself and avoided annoying any of them.

Enjoy your post-MLK querying binge, should you be indulging, and keep up the good work!

Posted on - 2 Comments on But don’t I already have a date to the prom? part II

But don’t I already have a date to the prom? part II

logo-solid-2008.jpg

Nifty logo, eh? It’s my ever-so-subtle way of reminding those of you in the greater Boston area about my upcoming talk at Harvard next Saturday, January 26th. I shall be speaking on the Multiple Myths of Philip K. Dick, along with David Gill of TotalDickHead.com — and since this will be my first public speech on the subject of my legally embattled memoir, I think it may be a tad on the exciting side.

Come to meet me, stay to hear Orson Scott Card or play Scrabble with a Harvardian. Vericon, the Harvard-Radcliffe Science Fiction Association’s annual SF convention, is typically a hoot, so it’s well worth the (quite inexpensive, and even less so for students) price of admission. I have been a bit quieter on the subject than I should have, I realize, considering that preregistration is less expensive than paying at the door.

I shall be plugging this event shamelessly over the next week, of course. I always like meeting my readers, and it really is about time that I started talking about the memoir, threats or no. (In case any of you were wondering, despite what Amazon says, my memoir never actually came out, due to the aforementioned lawsuit threats; my publisher apparently never changed the release information. So thank you to those of you who have asked, but I’m afraid that I can’t score a stray copy for anyone, because they were never actually printed. Sorry about that.)

vericon-shield-ii.jpgvericon-shield-ii.jpgvericon-shield-ii.jpgvericon-shield-ii.jpgvericon-shield-ii.jpgvericon-shield-ii.jpgvericon-shield-ii.jpgvericon-shield-ii.jpgvericon-shield-ii.jpg

Like that little red picket fence separating the plug for my talk from today’s business? As I mentioned yesterday, I’ve been spending the week going through my ever-expanding gee, I need to blog on that someday list, the place where I keep track of all of the murky issues writers have asked me to clarify at some point.

Our murk du jour — actually, I began talking about it yesterday, as those of you who tuned in yesterday already know, so I suppose it is now the murk des deux jours — concerns submission to an agent who has asked for an exclusive look at the manuscript or an agency that will, as a matter of policy, will only accept exclusive submissions.

At the end of yesterday’s post on the different kinds of exclusives, I was positive that I heard some polite hemming out there in the ether, “Um, Anne?” some of you would-be submitters piped, “I’m a trifle confused. If, as you say, agencies that have an exclusives-only policy are so upfront about it, why do you keep getting questions from writers about how to deal with them AFTER the query has already gone out? Surely, the asking writers knew about the policy before they queried, right?”

Point well taken, but I’m not here to judge; I come bearing advice. The fact is, some aspiring writers do find themselves caught with a submission or two already out when the request for an exclusive submission comes in, and today, I’m going to talk about how they should handle it.

Hey, it can happen. Perhaps the writer (let’s call her Mehitabel) suddenly won a contest entered months before, and thus is suddenly a hot commodity, prompting an agent (let’s call him Quentin) to want to snap her up before others can woo her. Or maybe Mehitabel is sought-after because she abruptly snagged an Oscar, rescued a child fallen down a well, or declared a run for the presidency.

Why wouldn’t Quentin just rush up to her and offer a representation contract on the spot, if Mehitabel is such a hot ticket? Because the industry just doesn’t work that way; he’s going to want to see if he likes her writing first, not just her premise or her personally. More importantly, he needs to determine whether he thinks he can sell her writing easily to his already-existing contacts.

Either of which would be tough to pull off without reading the book in question.

Actually, these questions are not only at the top of the consideration list with a hot ticket — contrary to the expectations of many a pitcher at many a literary conference, agents literally never offer representation on an idea or prestige alone.

Did those first couple of examples seem a trifle far-fetched? Well, try a more common scenario on for size: perhaps other agents had been sitting on Mehitabel’s manuscript so long that she honestly wasn’t sure if her work was still under consideration when she queried Quentin, who works at an exclusives-only agency.

Or, still more common, perhaps she betting that she would hear back from Quentin before she received responses to any of the other two dozen queries she sent out three weeks ago along with the one to him.

Or perhaps — and I say this not to criticize our Mehitabel, who goodness knows has been working hard for years, but to prompt second thoughts amongst those who might be placing themselves in this position — she went ahead and included Quentin on her query list because she didn’t read his agency’s website closely enough.

However Mehitabel has ended up in the frankly rather enviable position of having several agents, one of whom is exclusive-happy, wanting to take a gander at her work, the fact remains that she now has a genuine dilemma on her hands. Since she already has submissions with agents, what is she to do about Quentin’s request for an exclusive?

Actually, before I answer that, why don’t you take a stab at it? Should Mehitabel:

(a) Wait in impatient silence until she hears back from the agents who already have it before sending it out — and then, if they do not offer representation, send out to Quentin along with a cover letter agreeing to an exclusive?

(b) Pretend that she doesn’t have submissions at other agencies, and just go ahead and send the requested materials to Quentin, trusting to Providence that not all of the agents will ask to represent her work?

(c) Call or e-mail Quentin, explain the situation, and ask if she should submit anyway?

(d) Contact the agents who already have the work, explain the situation, and ask them to hurry their decision to accept or reject her, so that she may get back to Quentin in a timely manner?

(e) Curse the day that she listened to that darned fool on the Internet who told her that it was more efficient to query many agents at once, rather than one at a time?

Scratching your head over this one? Before you commit to your final answer, let’s run through the pros and cons of each path:

If Mehitabel goes with option (a), she will be taking the moral high road (particularly if she sends Quentin an e-mail explaining why she can’t send off the requested materials right away). However, she will not have any control over how long it will take for the others to get back to her, so she will risk Quentin’s interest in her book cooling off.

How so? Well, in case you haven’t been submitting long enough to have first-hand experience of the phenomenon, it is far from uncommon for agents not to respond either positively or negatively to a submission for several months, for the exceedingly simple reason that they haven’t gotten around to reading it yet. Basically, by being too shy to check in with any of the agents involved, Mehitabel is dooming herself — and Quentin — to a possibly protracted wait.

If Mehitabel sets karmic considerations to one side and chooses option (b), however, she can get all of her requested materials mailed off toute suite. If only one of the agents offers representation, no one ever need know that she’s been a shade duplicitous.

If, on the other hand, more than one agent offers to sign her, or if (and this is the more common outcome) one agent offers before the others have responded, Mehitabel is going to be placed in the unpleasant position of having to ‘fess up to having simultaneously submitted. This would tend to burn her bridges with Quentin — and possibly with the others, if she hadn’t told any of them that there were other agents looking at her manuscript.

Quentins tend to hate that — as, actually, do most agents. And that can lead to a whole lot of unnecessary stress later on — because, really, there is no graceful way to explain to an agent who thinks he is the only one looking at it that if you don’t hear back from him within two weeks, you’re going to sign with someone else.

Not all that happy with option (b)? Does option (c) look like the most polite route — or at any rate, the one least likely to get Mehitabel in trouble with Quentin?

Actually, it isn’t, but it will take some of our favorite pastime, translating between points of view, to see why. Let’s take a gander at the probable e-mail exchange between Mehitabel and Quentin:

Dear Mehitabel:
Thank you for querying me with your novel, TERMINAL INDECISIVENESS. Please send the first fifty pages.
As you may already know, our agency will accept only exclusive submissions. Please enclose a SASE.
Quentin

Dear Quentin:
Thank you for your interest in my novel. I would be happy to give you an exclusive, but the fact is, two other agents already have partial manuscripts, and I don’t know when I shall be hearing back from them. I’m really impressed with your agency, though, and I certainly don’t want to knock it out of consideration.
Since it would obviously be impossible for me to give you an exclusive on material that’s already elsewhere, is it okay if I just go ahead and send you what I’ve sent the others?
Mehitabel

Dear Mehitabel:
As I mentioned, my agency only accepts submissions on an exclusive basis.
Quentin

Notice what happened here? Mehitabel tried to shift responsibility for solving her dilemma onto Quentin’s shoulders. From her POV, this made perfect sense: his request had caused a problem, so she asked him to modify his request.

From Quentin’s POV, however, she was asking him to change agency policy for the sake of a single writer who, for all he knows, simply did not bother to check what those policies were before querying. What possible incentive could he have for saying yes?

Mehitabel has thus inadvertently fallen into a very, very common trap for those new to submission: she is acting as though she has a personal relationship with Quentin, one that might make it permissible for her to ask a fairly big favor.

Essentially, she forgot that this is a business transaction — and in this, she is certainly not alone. Contrary to what many aspiring writers (especially those new to in-person pitching) believe, agents don’t ask to see pages because they are nice or because they instantly took a liking to a writer; they want to see work that they believe they can sell.

Remember, Quentin is not just looking for a talented writer — he’s looking for his dream client. ln that relationship, liking each other is icing on the cake, not a necessary precondition. Being a dream client is largely about professionalism. So in any pre-signing exchange, Quentin would be trying to assess how reliable she is likely to be as a client, whether she is likely to be able to meet deadlines or whether she will be profuse with excuses, how good she is at following directions…

Based upon those criteria, do you think Mehitabel went up or down in his estimation by sending that e-mail? Uh-huh.

Which brings us to option (d), contacting the agents who already have the work (i.e., not Quentin), explaining the situation, and asking them to hurry their decision to accept or reject her, so that she may get back to Quentin in a timely manner. While this might appear at first blush to be brazen or even rude, it is actually the best course for Mehitabel.

(I assume, of course, that you rejected option [e] on sight, as it would have cast some slight doubt upon your faith in yours truly. Which, naturally, you’re perfectly at liberty to do. I’ve said it before, and I’ll no doubt say it again: it’s up to you whether to take my advice or not, but I do expend great effort to give you my logic at length so you may make an informed choice. However, in this case, writers have contacted me to ask for my opinion on this particular subject, so I am giving it.)

Why is (d) the best course? Because it doesn’t involve either lying to Quentin (a poor idea) or dithering at him (also not good) — in fact, it places the question of timing squarely where it belongs, upon the agents who are already considering the book in question, not making demands upon someone who is not yet doing so.

Obviously, Mehitabel should not be brusque in making the request — and in her shaky shoes, I would probably wait until the other agents had the manuscript for at least a couple of weeks before sending something like the following:

Dear Jessica:
I am sorry to have to disturb you while you are considering my novel, TERMINAL INDECISIVENESS, but I thought you would like to be aware that another agent has requested the manuscript. As he has asked for an exclusive, however, I would need to hear back from you before I could legitimately submit it to him.
I hate to rush you, as I know that you are very busy indeed, but if you decide you are not interested, I would like to get it into his hands as soon as possible. Could you possibly arrange to make a decision within the next three weeks?
Thank you so much — and again, I am sorry to have to rush you.
Mehitabel

Now, Jessica could always say no, of course, as could the other agent who is reading Mehitabel’s work. But 95% of the time, they won’t — especially if, as is often the case in situations like Mehitabel’s, they’ve already had the manuscript for a month or two. (Or five.)

Note, please, that Mehitabel has been too smart to take Jessica to task for how long it has been; she is merely filling an interested agent in on what’s going on with the book. Far more likely to get a positive response than a whine about how an illiterate three-year-old could have managed to decipher the manuscript by now, I assure you.

If they say yes, or if they do not respond at all — more common than you might think — Mehitabel has at least made a good-faith effort to play fair in a difficult situation. Since she has already told Jessica that she will be granting an exclusive in three weeks’ time, she may go ahead and submit to Quentin then with a clear conscience. If he does make an offer, great; if he doesn’t, she may always go back to the first two.

Is that muttering I hear out there indicative of some confusion? “But Anne,” the mutterers murmur, “What happens if Jessica comes back AFTER that three-week period and offers representation?”

Great question, background mutterers — but it’s one for another day. In the meantime, keep up the good work!

Posted on - 2 Comments on The ethics of exclusives, or, the pros and cons of early admission

The ethics of exclusives, or, the pros and cons of early admission

/marjons-tulip-2.jpg

Yes, yes, I know: the tulip encroaches upon the useful information running down the right-hand side of the page. For one day, I think we can all live with that, can’t we? Besides, its enormity is very much in line with my feeling at the moment — isn’t it about time that spring came? (The photograph, incidentally, was taken by the ever-fabulous Marjon Floris.)

Why the longing for sun, light, warmth, color, and other things we tend to take for granted for half the year? Well, as some of you may have suspected when I didn’t post for a couple of days (and weekdays, too), I’ve been a bit under the weather again — or, to be specific, I have been inside, looking out at the weather, feeling like a school kid whose bright plastic rain boots have sprung a leak.

If I’m stuck inside, it seems to me that the least my yard could do is fast-forward a month or two to provide me with colorful scenery. Is that so unreasonable?

As I mentioned earlier in the week, I’m going through my list of often-asked questions, those excellent poke-in-the-ribs reminders that I should really write a blog post or two on certain murky issues. Today’s murk comes courtesy not of a question posted as a comment here, but rather as a culmination of something writer friends ask me privately a dozen or so times per year: what should a writer who already has submissions out to agents do if a newly-responding agent asks for an exclusive?

You didn’t think I had been procrastinating about the topics on the murk list because they were conducive to EASY answers, did you?

An exclusive, for those of you new to the term, is when a writer agrees to allow an agent a specific amount of time during which no other agent will be reviewing a manuscript. Generally speaking, agents will request exclusives for two reasons: either they fear that there will be significant competition over who will represent the project, or it is simply the agency’s policy not to compete with outside agencies.

Do I feel some of you out there getting tense, doing the math on just how many years (if not decades) it could take to make it through your list of dream agents if you had to submit to them one at a time? Relax, campers: requests for exclusives are actually fairly rare.

Why rare? Well, the first kind of exclusive request, the one Agent A might use to prevent Agents B-R from poaching your talents before A has had a chance to read your manuscript (hey, A’s desk is already chin-deep in paper), tends to be reserved for writers with more than just a good book to offer. Celebrity, for instance, or a major contest win.

Basically, the agent is hoping to snap up the hot new writer before anybody else does. Or before the HNW realizes that s/he might prefer to be able to choose amongst several offers of representation.

If you suddenly find yourself the winner of a well-respected literary contest or on the cover of People, remember this: just because an agent asks for an exclusive does not mean you are under any obligation to grant it. If your work is in demand, it’s not necessarily in your best interest to sign with the first agent who makes an offer — you will want the one with the best track record of selling books like yours, right?

Chant it with me now, long-time readers: you do not want to land just any agent; you want the best agent for YOUR work.

I mention this now, in advance of when at least some of you attain either celebrity or your first big literary prize, because when either of these things happen to a writer, it can be pretty disorienting.

Contest winners, after all, are often good writers who have spent years querying agents. (Partially because it’s considered a trifle gauche for the already-agented to enter contests for unpublished work.) The switch from frantically trying to catch an agent’s eye to multiple agents asking to see one’s winning entry, pronto, can often throw even the most level-headed writer for a loop.

Trust me, this is a problem you want to have: it’s a compliment to your work.

You will, however, want to think in advance about how you’re going to respond. Yes, I am speaking from experience here — and a big, well-deserved thank-you to all of my former contest-winner friends who had drilled me to say, no matter how shell-shocked I was after receiving the prize, “I’m sorry, but I’ve sworn that I won’t grant any exclusives. Would you like me to submit to you at the same time as I send out to the others?”

Granted, this glassy-eyed response did make a few agents grumble, but believe me, it was far, far better than my having to decide on the spot whether the first agent who asked to see my pages was so much more suited to my book than the other agents at the conference that I should not even let the rest take a peek at it.

Which is, incidentally, precisely what you are being asked to do with an exclusive. Think of it like applying for early admission to an Ivy League school: if the school of your dreams lets you in, you’re not going to want to apply to other universities, right? By applying early, you are saying that you will accept their offer of admission, and the school can add you to its roster of new students without having to worry that you’re going to go to another school instead.

It’s a win/win, in other words.

So if the best agent in the known universe for your type of writing asks for an exclusive, you might want to say yes. But if you have any doubt in your mind about whether Harvard really is a better school for your intended studies than Yale, Columbia, or Berkeley — to mix my metaphors again — you might want to apply to all of them at the same time, so you may decide between those that admit you.

My point is, if you are asked for an exclusive because your work is sought-after, it is up to you whether you would prefer to go steady right off the bat or date around a little. Got it? (If not, I can keep coming up with parallel cases all day, I assure you.)

With the other type of exclusive request, the one that emerges from an agency that only reviews manuscripts that no one else is, the writer is not offered that choice. Consequently, a request for an exclusive from these folks is not so much a compliment to one’s work (over and above the sheer desire to read some of it, that is) as a way of doing business.

In essence, these agencies are saying to writers, “Look, since you chose to query us, you must have already done your homework about what we represent — and believe us, we would not ask to see your manuscript if we didn’t represent that kind of writing. So we expect you to say yes right away if we make you an offer.”

Why might such a stance be advantageous for an agency to embrace? Well, it prevents them from ever having to experience the fear associated with the first type of exclusive request: if you send them pages, they may safely assume that you won’t be calling them in a week to say, “Um, Agent Q has just made me an offer, slowpoke. I still would like to consider your agency, so could you hurry up and finish reading my manuscript so you can give me an answer? As in by the end of the week?”

Okay, so you wouldn’t really be that rude. (PLEASE tell me you wouldn’t be that rude.) But let’s face it, agents who don’t require exclusive submissions do receive these types of calls a fair amount. And nobody, but nobody, reads faster than an agent who has just heard that the author of the manuscript that’s been propping up his wobbly coffee table is fielding multiple offers.

Agencies who demand exclusivity are, by definition, unlikely to find themselves in a similar Oh, my God, I have to read this 400-page novel by tomorrow! situation.

What does the writer get in return for agreeing not to submit to others for the time being? Not a heck of a lot, unless the agency in question is in fact the best place for his work.

But if one wants to submit to such an agency, one needs to follow its rules. Fortunately, agencies that maintain this requirement tend to be far from quiet about it. Their agents will trumpet the fact from the conference dais. Requires exclusive submissions or even will accept only exclusive queries will appear upon their websites, in their listings in standard agency guides, and on their form replies requesting your first 50 pages.

(Yes, Virginia, positive responses are often form-letters, too, even when they arrive in e-mail form. I sympathize with your shock.)

If they had company T-shirts, in short, there would probably be an asterisk after the agency’s name and a footnote on the back about not accepting simultaneous submissions. If they’re serious about the policy, they’re serious about it, and trying to shimmy around such a policy will only get a writer into trouble.

Do I feel some of you tensing up again? Relax — agencies with this requirement are not very common.

Why? Well, because they require their potential clients to bring their often protracted agent search to a screeching halt while the submission is under consideration, such agencies are, in the long run, more time-consuming for a writer to deal with than others. As a result, many ambitious aspiring writers, cautious about committing their time, will avoid querying agencies with this policy.

Which, again, is a matter of personal choice. Or it is if you happened to notice before you queried that the agency in question had this policy.

In my next post, I shall talk about what a writer who finds himself dealing with simultaneous requests from both exclusive-requesting and ordinary agents, but for today, let me leave you with something to ponder.

Requests for exclusives are, as I mentioned, rather rare. Writers who believe that ANY request for a submission is AUTOMATICALLY a request for an exclusive are not. As a result, would-be submitters sometimes delay sending out requested materials until they hear back from earlier requesters.

This is a serious strategic mistake. Unless an agent ASKS for an exclusive — and believe me, if an agency requires exclusivity, the member agent interested in your work will tell you so directly — it is NOT expected. In fact, now that the agent-finding market is so fierce, the vast majority of agents simply assume that good writers are querying and submitting widely.

Long-time readers, take out your hymnals: that apparently immortal conference-circuit rumor is simply not true — expectations of exclusivity are NOT the norm amongst agents. Nor is reticence about submission requirements.

A writer is under no obligation whatsoever to stop submitting or querying other agents while one is reading requested materials. So there.

Granting an unrequested exclusive is like applying to only one college per year: you might get in eventually, but it’s a far more efficient use of your time to apply to many simultaneously. Unless, of course, the school you’re absolutely sure that you want to attend offers you early admission.

Keep up the good work!

/marjons-tulip.jpg/marjons-tulip.jpg/marjons-tulip.jpg

Posted on - No Comments on Protecting your pages, part II: dude, where is my manuscript?

Protecting your pages, part II: dude, where is my manuscript?

racoon-jpeg.jpg

Before I launch into today’s post, allow me to snap back into that periodic nagging mode that assails me every time I hear from a good writer experiencing a computer meltdown: when was the last time you backed up your hard disk — or, more importantly for our purposes, your writing files?

If it wasn’t either today or yesterday, may I cajole you into doing it soon — say, now-ish? If I ask really nicely? Because, really, picturing the anguish of one author of a possibly fried book in a day is all I can manage in my current weakened state.

Not that I’d try to guilt you into it or anything. But while you’re thinking about it, why not do it this very instant? I’ll still be here when you get back, languishing on my chaise longue.

(If you’re new to backing up your work, the BACK-UP COPIES category at right may prove helpful. I just mention.)

Back to the topic at hand. Yesterday, I broached the always-hot subject of protecting one’s writing from poachers. Once again, I’m not a lawyer, nor do I play one on TV, so if you are looking for actual legal guidance on a specific copyright-related matter, you’d be well advised to get advice from one who specializes in giving legal advice to such legal advice-seekers.

Everyone got that?

We can, however, go over some general principles here. To see how well I made my points yesterday, here’s a little quiz:

Llewellyn has written a tender novel with the following plot: boy meets girl; boy loses girl over a silly misunderstanding that could easily have been cleared up within five pages had either party deigned to ask the other a basic question or two (along the lines of Is that your sister or your wife?); boy learns important life lesson that enables him to become a better man; boy and girl are reunited.

At what point should Llewellyn be begin running, not walking, toward an attorney conversant with copyright law with an eye to enforcing his trampled-upon rights?

(a) When he notices that a book with a similar plot line has just been published?

(b) When he notices that a hefty proportion of the romantic comedy films made within the last hundred years have a similar plot line?

(c) When a fellow member of his writing group lands an agent for a book with a similar plot line?

(d) When he picks up a book with somebody else’s name on the cover and discovers more than 50 consecutive words have apparently been lifted verbatim from a Llewellyn designer original?

If you said (d), clap yourself heartily upon the back. (I know it’s tough to do while simultaneously reading this and making a back-up of your writing files, but then, you’re a very talented person.) Anything beyond 50 consecutive words — or less, if it’s not properly attributed — is not fair use. Then, we’re into plagiarism territory.

If you said (c), you’re in pretty good company: at that point, most writers would tell Llewellyn that he should be keeping a sharp eye upon that other writer. It would be prudent, perhaps, to take a long, hard look at the other writer’s book — which, as they’re in the same critique group, shouldn’t be all that hard to pull off.

But sprinting toward Lawyers for the Arts? No. Plot lifting is not the same thing as writing theft.

Why? Everyone who read yesterday’s post, chant it with me now, if you can spare time from making that backup: because you can’t copyright an idea for a book; you can only copyright the presentation of it.

That doesn’t mean that there aren’t a few small steps that Llewellyn might take to protect himself.

As I mentioned yesterday, the single best thing you can do to protect yourself is to deal with reputable agents, editors, and publishing houses. The problem is, you can’t always tell. The Internet, while considerably easing the process of finding agents and small publishers hungry for new work, also renders it hard to tell who is on the up-and-up.

I hope I’m not shocking anyone when I point out that a charlatan’s website can look just like Honest Abe’s — and that’s more of a problem with the publishing industry than in many others.

Why? Well, new agencies and small publishing houses pop up every day, often for very good reasons — when older publishing houses break up or are bought out, for instance, editors often make the switch to agency, and successful agents and editors both sometimes set up shop for themselves.

But since you don’t need a specialized degree to become an agent or start a publishing house, there are also plenty of folks out there who just hang up shingles. Or, more commonly, websites.

Which is one reason that, as those of you who survived last summer’s Book Marketing 101 series will recall, I am a BIG advocate of gathering information about ANY prospective agency or publishing house from more than one source.

Especially if the source in question is the agency’s website — and if the agency in question is not listed in one of the standard agency guides.

“Wha–?” I hear some of you cry.

Listing in those guides is not, after all, automatic, and like everything else in publishing, the information in those guides is not gathered mere seconds before the book goes to presses. The result: agencies can go in or out of business so swiftly that there isn’t time for the changes to get listed in the standard guides.

That’s problematic for aspiring writers, frequently, because start-ups are often the ones most accepting of previously unpublished writers’ work. But because it is in your interests to know precisely who is going to be on the receiving end of your submission — PARTICULARLY if you are planning to submit via e-mail — you honestly do need to do some homework on these people.

Happily, as I mentioned yesterday, there are now quite a few sources online for double-checking the credibility of professionals to whom you are considering sending your manuscript. Reputable agents don’t like disreputable ones any more than writers do, so a good place to begin verifying an agent or agency’s credibility is their professional organization in the country where the agency is ostensibly located. For the English-speaking world:

In the United States, contact the Association of Authors’ Representatives

In the United Kingdom, contact the Association of Authors’ Agents.

In Australia, contact the Australian Literary Agents Association.

I couldn’t find a specific association for Canada (if anyone knows of one, please let me know, and I’ll update this), but the Association of Canadian Publishers does include information about literary agencies north of the border.

Not all agents are members of these organizations, but if there have been complaints from writers in the past, these groups should be able to tell you. It’s also worth checking on Preditors and Editors or the Absolute Write Water Cooler, excellent places to check who is doing what to folks like us these days.

These are also pretty good places to learn about agents’ specialties, on the off chance that you might be looking for someone to query after the Great New Year’s Resolution Plague of 2008 recedes in a week or two.

Again, I just mention. And have you done that backup yet?

As with any business transaction on the Internet (or indeed, with anyone you’ve never heard of before), it also pays to take things slowly — and with a massive grain of salt. An agency or publishing house should be able to tell potential authors what specific books it has handled, for instance. (In the U.S., book sales are a matter of public record, so there is no conceivable reason to preserve secrecy.)

Also, even if an agency is brand-new, you should be able to find out where its agents have worked before — in fact, a reputable new agency is generally only too happy to provide that information, to demonstrate its own good connections.

Also, reputable agencies make their money by selling their clients’ books, not by charging them fees. If any agent ever asks you for a reading fee, an editing fee, or insists that you need to pay a particular editing company for an evaluation of your work, instantly contact the relevant country’s agents’ association. (For examples of what can happen to writers who don’t double-check, please see the FEE-CHARGING AGENTS category at right.)

Actually, anyone asking a writer for cash up front in exchange for considering representation or publication is more than a bit suspect. Unless a publisher bills itself up front as a subsidy press (which asks the authors of the books it accepts to bear some of the costs of publication) or you are planning to self-publish, there’s no reason for money to be discussed at all until they’ve asked to buy your work, right?

And even then, the money should be flowing toward the author, not away from her.

With publishing houses, too, be suspicious if you’re told that you MUST use a particular outside editing service or pay for some other kind of professional evaluation. As those of you who have been submitting for a while already know, reputable agents and editors like to make up their own minds about what to represent or publish; they’re highly unlikely to refer that choice out of house.

Generally speaking — to sound like your mother for a moment — if an agency or publisher sounds like too good a deal to be true, chances are that it is. There are, alas, plenty of unscrupulous folks out there ready to take unsuspecting writers’ money, and while many agencies and publishers do in fact maintain websites, this is still a paper-based industry, for the most part.

In other words, it is not, by and large, devoted to the proposition that an aspiring author should be able to Google literary agent and come up with the ideal fit right off the bat.

Do I hear some more doubtful muttering out there? “But Anne,” I hear many voices cry, “I certainly do not want to be bilked by a faux agency or publishing house. However, you’re not talking about such disreputable sorts potentially walking off with my submission. Weren’t we talking about protecting our writing, not our pocketbooks?”

Well caught, disembodied voices — and that’s part of my point. The fact is, if an unscrupulous agent or editor were seriously interested in defrauding aspiring writers, stealing manuscripts would not be the most efficient way to go about it. Historically, direct extraction of cash from the writer’s pocket has been the preferred method.

But that doesn’t mean that a smart writer shouldn’t take reasonable steps to protect both her pocketbook AND her manuscript.

Next time, I shall delve into manuscript protection itself, I promise. In the meantime, keep up the good work!