Posted on - 1 Comment on I have to pitch to WHOM?

I have to pitch to WHOM?

On Friday, I raised the specter of the mismatched pitch meeting, the kind where a writer finds are pitching a romantic comedy to an agent who concentrates exclusively upon horror, or trying to convince an editor up to his eyeballs in fiction to give a memoir a chance. Writers seldom talk about this problem amongst themselves, even at conferences, but it happens all the time — especially when writers rely blindly upon conference schedulers to hook them up with the perfect agent for their work.

As I have suggested in my last couple of posts, this level of trust may not pay off for the writer. Specifically, it may result in an agent’s stopping a pitcher half a sentence in with one of the hardest-to-hear sentences in the English language: “Oh, I’m sorry — I don’t represent that kind of book.”

I can feel some of you rolling your eyes already. “Oh, great, Anne,” some of you are sniffing, “go ahead and leap to the worst-case scenario. Way to scare me out of wanting to pitch at all.”

Sniff away, oh cynics, but actually, I have some really, really good reasons for bringing this up now, rather than after I go over the nuts and bolts of pitching: not just because I didn’t want you to be waking up in the dead of night, hyperventilating over the prospect of a mismatched meeting (which, as I said, does happen to writers all the time), but so you may be prepared if it does happen.

Let me put it this way: would you rather learn how to perform the Heimlich maneuver BEFORE the person next to you at the rubber chicken banquet, or during?

Some mismatches are unavoidable, after all — and much of the time, they are the result of simple bad luck. Agents get the flu and cancel their appearances at the last minute, for instance. Or get embroiled in the details a client’s deal, so the agency sends an alternate representative.

Who, being a different individual — chant it with me now, long-time readers — will inevitably have different literary tastes than the first.

Also, at the risk of pointing out that the emperor’s garments are a tad scanty as he dodges behind that great big elephant in the room, agents and editors’ preferences sometimes switch rather abruptly and without a whole lot of publicity. So do market trends.

It is not at all uncommon, for instance, for an agent whose sister has just had a baby suddenly to be interested in parenting books. Or for an editor who has just been mugged to stop wanting to read true crime.

What does this mean, in practical terms? Often, that the person whose conference brochure blurb burbled excitedly about chick lit will shock half a conference crowd by announcing that she’s no longer accepting chick lit submissions.

That sound you heard was all of the writers who signed up for a session with her SPECIFICALLY because of her stated interests keeling over in a dead collective faint.

In short, sometimes, despite your best efforts, you may end up pitching to someone who is categorically disinclined to listen — which more or less guarantees rejection, no matter how great the book concept or writing may be.

Isn’t it better that you hear it from me now, rather than having it come as a stunning mid-conference surprise? Most writers, not having anticipated this particular possibility, will either:

a) freeze, unsure what to do, and end up pitching to the now-inappropriate agent or editor anyway,

b) assume that it’s a waste of time to pitch to that agent or editor, and just not show up for the scheduled appointment, or

c) assume that the agent or editor is lying about not being open to certain types of book and pitch it anyway — because if it were a really great book, he would cast ten years of marketing experience aside and grab it on the spot, right?

Wrong. Agents represent what they represent; a rejection based on book category has nothing whatsoever to do with the quality of the book, or even of the pitch. It’s no reflection upon you or your writing. It can’t be, logically: by definition, a pitch-hearer is judging a verbal presentation, not words on a page.

So what should you do if you end up in an inappropriate meeting?

Other than, of course, taking on the quixotic task of trying to convince an industry professional to change utterly how s/he has decided to do business — which is, incidentally, to what pitching to an agent who doesn’t represent your kind of book amounts. Yet conference after conference, year after year, writers will bullheadedly insist upon acting as though every agent represents every conceivable type of book — and responding to the practically inevitable rejection by concluding that their books simply aren’t of interest to the publishing industry.

That’s poppycock, of course: the only rejection that means anything at all about your book’s marketability is one that comes from someone who specializes in your chosen book category.

But you already know that you’re looking for Ms. or Mr. Right Agent. Let’s get back to the practical issue of what you should do if you end up with Mr. or Ms. Wrong.

You could, of course, just thank the agent and walk away immediately. This is, in fact, what most agents in this situation are hoping you will do (more on that below), but better than that, it preserves your dignity far better than the usual writer’s reaction, to argue about whether the book would be a good fit for the agency. (Which never, ever works, in case you were wondering.)

However, you’ve got time booked with a seasoned industry professional — why not use it productively? Why not ask some questions?

Hear me out. Remember that you are at the conference not merely to make contacts with people in the industry, but to learn how to market your work better. Yes, you will be disappointed, but I can absolutely guarantee that an hour after the meeting, you will be significantly happier if you didn’t just sit there, feeling miserable and helpless.

What kind of questions, you ask? Well, for starters, how about, “If you were in my shoes, which agent here at the conference would YOU try to buttonhole for an informal pitch?”

Or, “Does anyone at your agency handle this kind of work? May I say in my query letter that you suggested I contact this person?”

Or, even more broadly: “I understand that this isn’t your area per se, but who do you think are the top five agents who DO handle this sort of book?”

Usually, they’re only too happy to help; don’t forget, this is an awkward moment for them, too. Only sadists LIKE seeing that crushed look in a writer’s eyes.

Seriously, it’s true. Mentally, I promise you, that agent will be cursing the evil fate that decreed that the two of have to spend ten or fifteen interminable minutes together; he doesn’t want to face recriminations, either from disappointed aspiring writers or from his boss if he comes back with work that he is not technically supposed to have picked up. (Editors at major publishing houses, anyone?) So many will become very frosty, in the hope you will walk away and end this awful uncomfortable silence.

If you can pull yourself together enough to move on to topics that you’re both comfortable discussing, trust me, the agent will appreciate it. Not enough to pick up your book, but still, enough to think of you kindly in future.

Don’t underestimate how helpful that may be down the line: both agents and editors move around a LOT. Just because the guy in front of you isn’t interested in your current project doesn’t necessarily mean that he won’t be interested in your next, right?

Approaching the disappointment as a learning experience can make the difference between your stalking out of your meeting, biting back the tears, and walking out feeling confident that your next pitch will go better.

Besides, agents are often flattered by being asked their opinions, I find. There’s such a thing as human nature: few people are insulted by being admired for their expertise.

So it’s worth your while prepping a few questions in advance, as insurance. If the agent or editor seems approachable, you might even want to ask, after the other questions, “Look, I know it isn’t your area, but you must hear thousands of pitches a year. Would you mind listening to mine and giving me some constructive criticism?”

Remember, though, that when you ask for advice, you are requesting a FAVOR. Be accordingly polite — and grateful.

Particularly the latter. As someone who both teaches classes and goes to a lot of writing conferences, I both see and have first-hand experience with the VERY common ilk of writer who, having found a knowledgeable person in the industry gracious enough to answer questions, quickly becomes super-demanding. Literally every agent and editor I have ever met has a horror story about that writer at a conference who just wouldn’t go away.

A word to the wise: remember, stalking is illegal, and no amount of friendly helpfulness means that a “I’m sorry, but I don’t represent that kind of book,” into a “In your case, I’ll be delighted to make an exception.”

I’m going to be writing at some length later in this series about navigating the rather tricky etiquette of the pitching situation, but for starters, here’s a great rule of thumb: let the other party set the level of intimacy.

And regardless of their level of interest, try to make it a nice conversation, rather than a confrontation or a referendum on your prospects as a writer — an excellent plan regardless of whether your assigned pitch meeting is a good fit or not, actually.

Here again, background research helps: knowing something about the agent or editor will not only minimize the probability of ending up in an inappropriate pitch meeting, but will also enable you to ask intelligent questions about how he handles his clients’ work.

For instance, in the past, most fiction was published first in hardcover; until fairly recently, newspapers refused to review softcover fiction. However, increasingly, publishing houses are releasing new fiction in trade paper, a higher-quality printing than standard paperback, so the price to consumers (and the printing costs) may be significantly lower.

Why should you care? Well, traditionally, authors receive different percentages of the cover price, based upon printing format. Trade paper pays less than hardback.

So if you were speaking with an agent who had a lot of clients who were publishing in trade paper, you might want to ask, “So, I notice that several of your clients published their first novels in trade paper. Is that your general preference? What do you see as the major advantages and disadvantages to going this route?”

Knowing something about the books an agent has sold will also demonstrate that, unlike 99.9% of the aspiring writers he will see this season, you view him as an individual, an interesting person, rather than a career-making machine with legs. This can be a serious advantage.

Why? Well, think about it: if the agent signs you, the two of you are going to be having a whole lot of interaction over a number of years. Would you prefer his first impression of you to be that you were a nice, considerate person — or a jerk who happened to be talented?

I heard all of you who just thought, “I don’t care, as long as he signs me.” Go stand in the corner until your attitude problem improves; impolite writers make all of us look bad.

Being conversant with the books they have handled is flattering: we all like to be recognized for our achievements, after all. Agents and editors tend to be genuinely proud of the books they handle; remember, the vast majority of ANY agent’s workday is taken up with her existing clients, not ones she is thinking about perhaps picking up.

And let’s face it: if you’ve paid hundreds of dollars to attend a literary conference (and possibly travel expenses on top of that), it doesn’t make sense to limit your pitching to a single, pre-scheduled pitching appointment. It’s in your best interest to find out in advance who ALL of the agents and editors who deal with your type of book are, so you may buttonhole them in the hallways and pitch.

Don’t worry; I shall be giving you some tips on how to do that without coming across like a stalker. (Which, again, is ILLEGAL, no matter how badly you want a particular agent to hear about your book.)

Boning up on the facts can also help you calm down before giving your pitch. Instead beginning with a nervous “Hi,” followed by an immediate launch into your pitch, wouldn’t it be great if you could stroll in and break the tension with something along the lines of, “Hello. You represent Lynne Rosetto Casper, don’t you? I just loved her last cookbook.”

Trust me, she will be pleased to meet someone who has contributed to her retirement fund by buying one of her clients’ books, even if that someone happens to want to pitch her a kind of manuscript she doesn’t represent.

One caveat: if you plan to make mention of a particular book, do come prepared to talk about it for a couple of minutes. Don’t make the common mistake of praising a book you haven’t read. And don’t lie about liking a book that you hated, of course.

Pitch specifics follow in the days and weeks to come. In the meantime, keep up the good work!

Posted on - 6 Comments on Conference pitching warm-up, part II, in which you may be surprised to learn that you and the agent or editor on the other side of the pitching table actually want the same thing. Honest.

Conference pitching warm-up, part II, in which you may be surprised to learn that you and the agent or editor on the other side of the pitching table actually want the same thing. Honest.

Yesterday, I was waxing poetic on an must-follow piece of conference-preparation advice — if you are looking for an agent (as the vast majority of writers willing to shell out the dosh to attend major conferences are), it makes sense only to invest in attending conferences where agents with a proven track record of selling with your type of book will be available for your pitching pleasure.

Feel free to derive an important corollary from this excellent axiom: from this moment on, ONLY pitch or query your book to agents who represent that kind of book.

Seems so simple, put that way, doesn’t it?

Yet every year, literally millions of aspiring writers either take a scattershot approach, querying fairly randomly (thus all of those “Dear Agent” letters that folks in the industry hate so much) or let the conferences do the selection for them, pitching to whoever is there with a winsome disregard for matching their books with the right agent.

Sigh.

I cannot say this often enough: you do not want to be signed by just ANY agent — although, in the throes of agent-seeking, it’s certainly very easy to start believing that any agent at all would be better than none. You want the agent who is going to be able to sell your work quickly and well.

Believe it or not, even the surliest agent who ever strode contemptuously into a literary conference and brushed off a pitcher wants this as well. Agents, perversely enough, want to sign authors of books they know they can sell.

Which is, in case you were wondering, why they tend to be so quick to reject what doesn’t fall within their sphere of influence. Since they are inundated with queries and pitches, it is in their best interests to weed out the absolutely-nots as swiftly as humanly possible — and although it may not feel like it at the time, in yours as well.

Don’t believe me? Ask any author who has found herself spending a year or two in the purgatory of a representation contract with an agent who didn’t have the contacts to sell her book, but still snapped up the book because it was in an at-the-time-hot book category. (Yes, it happens.)

So if an agent who doesn’t represent your kind of work rejects you — and this is equally true if it happens at a conference or via query — be open to the possibility that it may not have anything to do with the quality of your writing or the idea you are pitching.

It might just be a bad fit.

I know it’s hard to accept this philosophically when your baby is rejected out of hand, but it is vital for your professional mental health that you bear the issue of fit in mind constantly while you are pitching and querying. Not only isn’t anything personal about a bad-fit rejection — it does not even begin to be a fair test of how the book will fly with an agent who does represent that kind of work.

Let me repeat that, because it’s awfully important: a book’s being rejected by an agent or editor who doesn’t represent that type of work is NOT a viable test of its marketability amongst those who do. Thus it follows with an elegant inevitability that if you want to know whether your book is marketable, you should pitch or query it only to those with whom such a test WOULD be a good indicator of how the publishing industry might view it.

Or, to put it another way, the best way to avoid this kind of rejection is not to pitch or query your book to any agent that isn’t predisposed to be interested in it. Check before you pitch.

Even better, check before you register for the conference where you intend to pitch.

Ditto with editors, by the way. No editor in the business acquires across every conceivable genre; in fact, most editors’ ability to acquire is sharply limited by their publishing houses to just one or two types of book.

So it would be a waste of your pitching energies to, say, try to interest an editor who does exclusively mysteries in your fantasy novel, right? Right?

Another thing that any writer pitching at a North American conference ABSOLUTELY MUST KNOW: all of the major NYC publishing houses currently have policies forbidding their editors to acquire work by unagented writers.

Don’t believe me? Check their websites. At least for the adult market, the policy is uniform. (Some YA imprints have different policies; again, it’s in your interests to check.)

This means, in essence, that the BEST that could happen if you pitched your book to an editor from one of these houses is that he might help you hook up with an agent. Although it’s somewhat counterintuitive, an editor at a smaller or regional house might have more leeway to pick up your book.

Sort of changes how you view those much-vaunted conference appointments with bigwig editors, doesn’t it?

I’m bringing this up because in most of the flavors of common being-discovered-at-a-conference fantasy, an editor from Random House or somewhere similar hears a pitch, falls over backwards in his chair, and offers a publication contract on the spot, neatly bypassing the often extended agent-seeking period entirely.

Conference today, contract tomorrow, Oprah on Thursday.

In reality, even if an editor was blown over (figuratively, at least) by a pitch, he might buttonhole one of the attending agents at a conference cocktail party on your behalf, and they might together plot a future for the book, but you’re still going to have to impress that agent before you can sign with the editor.

In other words, pitching to an editor at a major house might help your book in the long run, but it will not enable you to skip the finding-the-agent step, as so many aspiring writers believe. Sorry.

Frankly, I think it’s really, really unfair to the editors from these houses that more writers’ conference promotional materials are not up front about this policy, considering that it is in fact common knowledge — which means, incidentally, that most editors will assume that a writer attending the conference is already aware of it. It’s not as though the individual editor could change the status quo, after all, or as if he’s following the policy merely because he likes to taunt the hopeful.

Before any of you protest that at the last conference you attended, editors from the Big Five asked for your work as though they intended to pick you up regardless of your representation status, let me hasten to add that you are not alone: the we-accept-only-the-agented is most assuredly NOT the impression that most conference pitchers to editors receive.

There’s a reason for this: unless they are asked point-blank during an editors’ forum how many of them have come to the conference empowered to pick up a new author on the spot — a question well worth asking, hint, hint — most editors who attend conferences will speak glowingly about their authors, glossing over the fact that they met these authors not in settings like this, but through well-connected agents.

See earlier comment about common knowledge. They honestly do think you know. It doesn’t mean that they can’t give you some valuable advice.

Yet few conference brochures or websites are honest enough to feature the major houses’ policies next to the appropriate attending editors’ listings. In fact, most conference rhetoric surrounding pitch appointments with editors directly states the opposite, encouraging pitchers to believe that this meeting could be their big break.

I don’t think that conference organizers do this in order to be mean or misleading — I just think many of them are not hip to the current conditions of the industry. Trust me, no editor is going to jeopardize his job at Broadway by handing a contract to a writer his boss would throw a fit if he signed.

So why, you may be wondering, do editors from the majors attend literary conferences — and, once there, why do they request submissions?

This is an important question, because editors from the major houses request manuscripts from pitchers all the time — but not because they are looking to sign the author instantly on the strength of the book. They just want to get in on the ground floor if the book is going to be the next…

You guessed it: no editor wants to be the one who passed on the next DA VINCI CODE. It’s a gamble, pure and simple.

So even though they would almost certainly not in fact pick up the next DA VINCI CODE if its author DID pitch to them at a conference, having a personal connection with the author is a great means of queue-jumping. If one of them is nice enough to you, you might tell your agent (once you hook up with one) that you want your potential bestseller sent to that editor first.

Heck, if she’s nice enough to you, you might be gullible enough to insist that she gets an exclusive peek at it.

Don’t laugh: it’s not a bad gamble, from their perspective. Aspiring writers, as I believe I have pointed out a couple of hundred times before, can get some strange ideas about loyalty owed to industry types who met them for a grand total of fifteen minutes once.

But trust me: deep in their steamy little hearts, those editors from major houses who ask you to send chapters will be hoping that you will land an agent before they get around to reading the manuscript they requested you send. If you are looking to pitch to an editor who might conceivably pick up your book right away, you are generally better off pitching to an editor from a smaller or regional house.

The overall moral: learning what individual agents and editors are looking for AND what their bosses will allow them to pick up (aside from the next DA VINCI CODE, of course) will help you target both your conference pitches and your queries more effectively.

Everyone — agents, editors, and writers alike — are happier when you do. Honest. Nobody concerned wants to break your heart gratuitously.

Keep repeating to yourself between now and the conference: they don’t reject to be mean; they don’t reject to be mean; they don’t reject to be mean. They’re doing it to fight their way to the book they can support wholeheartedly.

Getting a trifle depressed? Don’t worry — I’m almost through with the don’t list; very soon, we’ll be moving on to the dos, which are far more empowering. Keep up the good work!

Posted on - 3 Comments on A rose is a rose is a rose…but that doesn’t mean that they’re aren’t at least three ways to pitch it

A rose is a rose is a rose…but that doesn’t mean that they’re aren’t at least three ways to pitch it

It’s that charming-but-disorienting season again, campers: time for so many of us set our manuscripts aside in favor of such light-hearted feats as walking into a room with 150 strangers in it and striking up meaningful conversations, sitting through six hours of craft classes a day, and trying to compress a 400-page book into a 2-minute speech.

I refer, of course, to writers’ conference season, when hope flies skyward on the slightest provocation — followed closely by writers’ blood pressure.

Ah, we writers walk into conferences with such high expectations and nervous stomachs, don’t we? The average conference-goer’s wish list carries some fairly hefty items: to meet the agent of his dreams, who will fall flat on the floor with astonishment at his pitch and sign him on the spot; for an editor at a major publishing house to be so wowed that she snaps up the book practically before the writer finishes speaking, and to be whisked off to New York immediately for literary cocktail parties and glowing adulation. Can the New York Times’ bestseller list and Oprah’s book club be far behind?

It’s a lovely dream, certainly, but this is not what actually happens.

I’m absolutely serious about this. In actuality, no credible agent will sign a writer before having read the book in question; all of the major U.S. publishing houses have strict policies against acquiring books from unrepresented writers, and even agented works often circulate for months or more before they are picked up by publishers. Furthermore, there is generally at least a year-long lapse between the signing of a book contract and when that book appears in bookstores.

Translation: even for writers who actually ARE pitching the next DA VINCI CODE, the process takes a heck of a lot longer than the average conference-goer expects.

Even authors of brilliant, super-marketable books do not typically experience the conference fantasy treatment. At most, a great book well pitched will garner an array of, “Gee, that sounds terrific. Send me the first 50 pages,” requests. Yet even with a flurry of initial enthusiasm, months often pass between initial pitch and requests to represent.

It’s important to realize that going in; otherwise, pitching at a conference will almost inevitably feel like a tremendous letdown — or, still worse, like a sight-unseen review of your writing talent.

Worst of all, a belief that the truly talented ARE signed and sold within a matter of nanoseconds leads every year to that oh-so-common writerly misstep, rushing home to send out requested materials within a day or so of receiving the request — and realizing only after the fact that since the mad rush to get the manuscript out the door before that agent or editor changed her mind about wanting to see it meant sending it out without reading the submission IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD.

I can sense my long-time readers of this blog shuddering at the ghastly fate that tends to greet such hastily sent-off submissions.

For those of you who are not yet cringing, let me ask you: how would you feel if you realized only after you’d popped a requested manuscript in the mail that there were four typos on page 1? Or that the margins were the wrong width? Or that you’d forgotten to change your memoir protagonist’s name back to your own after you’d changed it for a blind contest entry?

Ah, now everyone’s shuddering.

Realistic expectations about what conference success does and does not mean, as well as how it would serve you best to respond to the various contingencies, can save you a lot of grief — and I say this as a writer who DID land her agent through a conference pitch, had offers from several agents, AND had a book contract in hand six months thereafter.

But guess what: that probably would not have happened had I not done my pre-conference prep — or if I didn’t know walking in that I shouldn’t just sign with the first agent kind enough to ask me.

That last one caught some of you off guard, didn’t it?

So, what would be a realistic set of goals for a conference? An excellent choice would be to use the conference to skip the very annoying and time-consuming querying stage and jump directly to a request to read your manuscript.

Thus, pitching your work to at least one agent who has a successful track record representing books like yours would be a great goal — and having at least one agent ask you to mail a submission would be even better.

As would having an editor who is empowered to pick up new writers ask to see part or all of the book, or pitching to every publishing professional at the conference who deals in your kind of work. And let’s not forget the less marketing-oriented goals, such as learning a great deal from good seminars.

Or — and too many conference-goers forget to add this to their to-do lists — making connections with other writers, established AND aspiring, who write what you do. Amazing mutual support groups don’t just happen, you know; they are built over years.

If you can pull any or all of that off, you will have achieved conference success.

Not as sexy as the fantasy version, I know, but eminently do-able — and definitely worthwhile for your writing career. After all, skipping the querying stage can cut years from your agent search; think of every pitching opportunity as one less raft of a dozen query letters you are going to have to send out.

Looking a whole lot better now, isn’t it?

Your chances of pitching successfully, however, will be SUBSTANTIALLY higher if you do a bit of prep work before you go. But never fear: for the next few weeks, I shall be guiding you though the steps you need to take in order to walk in confident and prepared.

Fringe benefit: these steps are very useful to marketing any book, anywhere, anytime. If you invest the time in them, you will not only be able to pitch your work verbally; you will be able to talk about it like a pro AND transplant your pitch to your query letters.

Don’t tense up. You can do this. But it is going to take some work.

The first step to a successful pitch is to understand your book’s market appeal. Who is your target reader, and why will your book, out of the tens of thousands a good agent will see this year, satisfy that reader like nothing else currently on the market?

Hey, I told you it wasn’t going to be easy.

The second step to a successful pitch, as for a successful query, is to be familiar with the work of the person to whom you will be pitching. Find out what that agent has sold lately; find out what that editor has bought.

Find out, in short, who at the conference would be receptive to you and your book, so that you may know which to approach and pitch. This will involve some research on your part — which is why I am mentioning this at the BEGINNING of this series, and not toward its end.

I can sense some of you who have already signed up for conferences shifting restlessly in your seats, wondering if you should just skip the next few weeks of posts. “But Anne,” I hear those of you clutching registration forms protest, “I understand doing the prep work if I have a plethora of conferences from which to select, but I’m already registered for my local one. Since I’ve already been assigned a pitch appointment, why should I bother checking up on all of the agent who might eb attending?”

Well, for a couple of reasons. First, any book could be pitched in a number of different ways — and since the goal of pitching is not absolute uniformity between every pitch attempt, but rather to garner a request for pages, it makes a heck of a lot of sense to tailor your pitch to the agent who happens to be listening to it at any given moment, doesn’t it?

And no, I have absolutely no idea why conference literature so often tells potential attendees the exact opposite. I’ll be dealing with the one-size-fits-all pitch concept next week.

For now, suffice it to say that all three pictures above are from the same negative. You probably have a favorite among them; so do I. So would an agent. But they’re all the same angle on the same rose. The only difference is presentation.

Seem cryptic? Trust me, within a couple of weeks, it will seem downright obvious.

The other reason to do some background research on the agents to whom you may be pitching is — brace yourselves; this is a biggie — that it’s far from uncommon for writers to be assigned to pitch to agents who do not represent their kinds of books at all. Which means, practically inevitably, that the pitch will not end in a request for pages.

Yes, you read that correctly. Sit down and breathe deeply until that feeling of dizziness passes.

As anyone who has ever endured the agony of a mismatched pitch appointment can tell you, if your book falls outside the agent or editor’s area of preference, it doesn’t matter how good your pitch is: they will stop you as soon as they figure out that your book is categorically not for them. No amount of argument is going to help you at that point, so advance research is a very, very good idea.

I know, I know: it’s kind of cruel, isn’t it? But in fairness, conference organizers very frequently do not have enough information about prospective attendees to make a good match; most of the time, they simply rely upon the writers’ expressed preferences or — sacre bleu! — assign appointments randomly.

This means, unfortunately, that it is up to the conference attendee to check up on the agents and editors, over and above their blurbs in the conference program. Even those bear double-checking: as my long-time readers already know, the blurb agents and editors write about themselves is not always the most reliable indicator of the type of work they represent. It’s not that they’re trying to be misleading, of course; most just reuse their standard bio blurbs, which tend not to be updated all that often.

So it’s worth your while to check the agents’ websites, standard agents’ guides, Preditors and Editors, the Absolute Write water cooler, and anywhere else that you would normally go to check out an agent you were planning to query. You need to find out who these people are and what they represent.

I hear you groaning: yes, this IS every bit as much work as finding an agent to query. You don’t want to end up pitching to the wrong agent, do you?

Do be aware that since there is usually a significant time lag between when an agent signs an author and when the book hits the shelves (see above), it may be difficult to track down client lists for some agents. This does not necessarily mean that they are not active. The Publishers Marketplace database tracks sales as they happen AND provides client lists, so it’s a great place to check. This site does require a subscription ($20/month), so you might want to buttonhole some of your writing friends and pool the expense.

If you can’t find evidence that the agent to whom you are assigned to pitch is actively representing your kind of book, don’t be afraid to ask to switch appointments. Most of the time, conference organizers will honor this request — but they’ll usually be happier about it if you can suggest an alternative agent for an appointment.

That’s why it’s an excellent idea to check out ALL of the agents scheduled to attend a conference (there’s usually a list on the conference’s website), not just to one to whom you’ve been assigned. Ideally, you will want to try to pitch to anyone who might conceivably be a reasonable fit. And if none of the scheduled agents represent your kind of book, you should think very seriously about taking your conference dollars elsewhere.

Yes, having to do this level of background research is kind of a pain, but if it saves you even one wasted pitch, it’s definitely worth it. The more information you have, the more likely you are to find your best fit.

Doing your homework maximizes the probability that you will be pitching to someone who can help you get published — and not someone who will stop you three sentences in to say, “I’m sorry, I don’t represent that kind of book.”

Remember, not all agents are the same, any more than all editors are (of which more tomorrow); they have both professional specialties and personal preferences. It doesn’t make any more sense to pitch sensitive coming-of-age literary fiction to an agent who concentrates primarily on thrillers than it does to query a NF agency with a novel, does it?

Or to offer a modified purple rose to someone who would prefer a more realistic picture, for that matter.

Much, much more on conference prep and marketing follows in the days to come — and if you don’t mind a bit of motherly advice, PLEASE don’t be too hard on yourself if your learning curve is a bit sharp throughout this series. After all, no one is born knowing how to market a book.

Don’t let the process intimidate you — and keep up the good work!

Posted on - No Comments on Preserving that freshness seal, or, you’re not going out wearing that, are you?

Preserving that freshness seal, or, you’re not going out wearing that, are you?

I’m winding down this series on craft for the nonce, because I do want to take a quick barefoot run through pitching (and what to do if an agent or editor says yes after you’ve pitched, other than jump up and down like a six-year-old jumping rope) before conference season gets too much older. Too few aspiring writers prepare adequately for face-to-face pitches — and since pitching a learned skill that really doesn’t have a tremendous amount to do with learning to write well, that lack of preparation results every year in a whole lot of good writers’ disappointment.

We’re going to be doing something about that over the next few weeks.

Not to worry, though, craft-mongers: I’m going to be hurrying back to craft as soon as possible thereafter. I have not yet begun to explain all the ways that interesting books scuttle themselves with unfortunate openings, for instance. Not to mention the fact that it’s been almost six months since I last went through the hows and whys of standard format for manuscripts.

Stop groaning, long-time readers. You should know almost as well as I do by now that a professionally-formatted submission tends to be treated with a great deal more respect in agencies and publishing houses.

And if you DON’T know that almost as well as I do, run, don’t walk to the STANDARD FORMAT BASICS and STANDARD FORMAT ILLUSTRATED categories on the list at right. Seriously, these can be life-or-death issues for your submission, and too few writers know the rules.

In case anyone out there is reading this blog for the first time: yes, Virginia, tiny problems CAN and WILL knock a manuscript out of consideration at most agencies, publishing houses, and contests. Remember, the first reader in each of these venues is usually given explicit criteria for weeding out submissions, so the screener is often not looking to like the book in front of her.

Today, I want to talk about not the nit-picking little concerns that agents and editors so love to jump upon as evidence of a manuscript’s not being ready for print, but a larger issue that traditionally causes editorial eyes to roll and Millicent the screener to mutter, “Oh, God, not another one.”

The time has come, my friends, to speak about freshness, the industry term for projects that are exciting because no one has written something like it before — or hasn’t made a success with something like it recently — yet isn’t so out there that those whose ideas of normalcy are predicated upon the current literary market will reject it as weird.

Confused yet? Don’t worry; you will be.

Freshness is one of those concepts that people in the publishing industry talk about a lot without ever defining with any precision. It is not synonymous with cutting-edge — although cutting-edge concepts are indeed often marketed as fresh.

And it doesn’t, contrary to popular opinion amongst late middle-aged writers complaining to one another at conferences, mean something aimed at the youth market. Nor does it mean original, because originality, in the eyes of the industry, often translates into the kind of strange topics that don’t make sense within either a Manhattan or LA context: cow tipping, for instance, or rural tractor-racing.

Although, of course, in some cases, all of these things are true of fresh manuscripts.

Okay, are you confused now? You’re not alone. But that’s not much of a consolation, is it?

As a basic rule of thumb, a fresh story is either one that has never been told before, never been told from that particular point of view before, or contains elements that make the reader say, “Wow — I didn’t expect THAT.”

Assuming, of course, that the reader in question scans as many manuscripts in a given week as Millicent.

Yet, as I pointed out above, original stories are not automatically fresh ones. In the eyes of the industry, a fresh story that makes it is generally not an absolutely unique one, but a new twist on an old theme.

BROKEBACK MOUNTAIN, for instance, was certainly not the first tragedy ever written about socially frowned-upon love, or even the first one involving either cowboys or two men. It was the combination of all of these elements — and, I suspect, the fact that it was written by a woman, not a man, which rendered it a bit less socially threatening at the time it came out — that made for a fresh story.

Had it been more explicitly sexual, or overtly political, or had a happy ending, or even been written by an author less well-established than Annie Proulx, I suspect that publishing types would have dismissed it as weird.

Weird, incidentally, is defined even more nebulously than fresh in the industry lexicon: it is anything too original, off-the-wall, or seldom written-about to appeal to the agent or editor’s conception of who buys books in the already-established publishing categories.

Graphic novels, for instance, were considered until about 15 years ago not to have broad enough market appeal to be comfortably sold in mainstream bookstores, and thus were weird. Practically overnight, though, a few successful graphic novels (Art Spiegelman’s Pulitzer prize-winning MAUS or THE DARK KNIGHT, anyone?) sold really well, and BOOM! Editors started searching eagerly for fresh concepts in the graphic format.

THE DARK KNIGHT is a useful example, I think, of how a creative author can turn a well-worn story into a fresh concept, and since we’re about to be inundated with so much promotion for the movie version that soon it will no longer seem fresh, I should probably talk about it now. For those of you not familiar with it, THE DARK KNIGHT was a retelling of the story of Batman — who, before the graphic novel was published, had a sort of friendly, light-hearted reputation from both decades of comic books and a tongue-in-cheek TV show. Batty was, by the 1980s, considered pretty old hat (or old mask-with-pointed-ears, if you prefer.)

But in THE DARK KNIGHT, the focus switched from Batty’s do-gooding to his many, many deep-seated psychological problems — after all, the guy gets his jollies by hanging out in a damp cave encased in latex, right? That can’t be healthy. He is not saving Gotham time and time again because he happens to like prancing around in tights; it serves to ease his pain, and he very frequently resents it.

And that, my friends, was a fresh take on a well-traveled old bat.

It is endlessly fascinating to me that when people in the industry talk about literary freshness, they almost invariably resort to other art forms for examples. WEST SIDE STORY was a fresh take on ROMEO AND JULIET; RENT was a fresh retelling of LA BOHÈME, which was in itself a retelling of an earlier book, Henri Murger’s Scènes del la Vie de Bohème; almost any episode of any sitcom originally aired in December is a fresh take on A CHRISTMAS CAROL. (Or maybe not so fresh.) And can we even count how many Horatio Alger-type stories are made into movies — like, say, ERIN BROCKOVICH?

Hey, just because a story is true doesn’t mean its contours do not conform to standing rules of drama.

Like it or not, folks in the publishing industry just love the incorporation of contemporary elements into classic stories. There is just no other way to explain the industry now-embarrassing enthusiasm for BRIDGET JONES’ DIARY (well, okay, the sales might have had something to do with it), which reproduced the plot of PRIDE AND PREJUDICE so completely that many of the characters’ names remained the same. (Trust me, Darcy has never been all that common a first name for Englishmen.)

In the mid-1980s, publishing professionals regularly described THE COLOR PURPLE as “THE UGLY DUCKLING with racial issues” — a description dismissive of the great artistry of the writing, I have always thought, and the fact that THE UGLY DUCKLING in its original Hans Christian Anderson form is absolutely about race.

That sad little signet was on the receiving end of a whole lot of nasty ethnic stereotyping, if you ask me.

Do I hear the unmistakable sounds of disgruntlement out there? “Gee, Anne,” some of you seem to be muttering, “this would be very helpful indeed if I were starting a book from scratch. But at the moment, I am packaging an already-existing manuscript for submission to an agent or editor — in fact, I’m about to pitch it at a conference. How does the freshness issue affect ME?”

A fine question, and one that richly deserves an answer. Actually, it is almost more important to consider your story’s freshness at the point that you are about to send it out the door than when you first start the process — because once the manuscript is complete, it is far easier to see where the storyline (or argument; the freshness test applies to NF, too) falls into too-familiar grooves.

Because absolutely the last thing you want an agent to think when reading your submission is, “Oh, I’ve seen this before,” right?

Since a big selling point of a fresh manuscript is its surprise, you will want to play up — both in your marketing materials and your editing — how your manuscript is unique. And quickly, as in within the first few pages of the book.

Think about it: if you begin it like just another Batman story, the reader is going to have a hard time catching on where your work is fresh and different from what is already on the market.

Yes, Virginia (who seems to be asking an unusually high volume of questions today), you DO need to make the freshness apparent from page 1.

I hate to be the one to tell you this — and yet I seem to be the one who breaks the news very frequently, don’t I? — but people who work in the publishing industry tend to have knee-jerk reactions, deciding whether they like a writer’s voice or story within a very few pages. It’s not a good idea, generally speaking, to make them wait 50 pages, or even 5, to find out why your submission is special — and so very, very marketable.

Oh, dear, I’m afraid I’ve made the average agency screener sound a bit shallow, a trifle ill-tempered, a smidge impatient. Oh, I WOULD hate it if you got that impression.

Read over your manuscript, and ask yourself a few questions — or, better yet, have a reader you trust peruse it, and then start grilling:

How is this book unlike anything else currently in print within its genre?

Is that difference readily apparent within the first chapter? Within the first couple of pages? In the first paragraph?

Are the unusual elements carried consistently throughout the book, or does it relapse into conventional devices for this kind of story?

Would, in short, a well-read reader be tempted to say, “Oh, I’ve seen this a dozen times this month,” or “Wow, I’ve never seen this before!” upon glancing over your submission?

If the story is a familiar one, is it being told in a new voice?

If the story is surprising and new, are there enough familiar stylistic elements that the reader feels grounded and trusts that the plot will unfold in a dramatically satisfying manner? (And yes, you should be able to answer this last question in the affirmative, even if your book takes place on Planet Targ.)

It’s better to ask these questions BEFORE you send out your work, of course, than after, because as that tired old aphorism goes, you don’t get a second chance to make a good first impression. Make sure those early pages cry out, “I’m so fresh you could eat me!”

Yes, I know: I sound like your mother before you went out on your first date. You’re not going to wear THAT, are you?

I also know that getting hooked up with an agent with whom you plan to have a lifetime relationship via a level of scrutiny that seems suspiciously like speed-dating (oh, come on: that analogy has never occurred to you when you were pitching at a conference?) may strike you as a bad idea…well, I have to say I agree. All of our work deserves more careful reading than the average agency gives it. We are all, after all, human beings, timorous souls who are putting the fruits of our stolen hours on the line for scrutiny. Our work should be treated with respect.

And oh, how I wish I could assure you that it always will be. But don’t you think it is prudent to prepare it for the dates where it won’t be? Button up that top button, and axe the nail polish.

Above all, keep up the good work!

Posted on - 2 Comments on A beautiful picture — and a few tips on increasing your protagonist’s interview skills

A beautiful picture — and a few tips on increasing your protagonist’s interview skills

Isn’t that photo GORGEOUS? It’s by one of my favorite art photographers, Lana Z Caplan, from her new book, Sites of Public Execution. Here’s a description:

SITES OF PUBLIC EXECUTION: Photographs and stories of former sites of public execution around the world.

Paired with interesting facts and stories of the events that took place in these public places, sepia-toned photographs, shot in Beijing, Paris, London, Florence, Rome and Massachusetts, present the contemporary appearances of locales used for hangings, beheadings, and burnings, some in the transient fury of revolution, some in long-term state-sanctioned spectacles.

For a PDF preview of the book, please visit Lana’s website.

Normally, I wouldn’t post an announcement about a book of photography here on Author! Author!, but Lana’s work moves me deeply — so much so, in fact, that I have one of her pieces hanging where I can glance up at it frequently while I write. We met at an artists’ colony several years ago; then, the provocative work-in-progress hanging in her studio made me downright giddy.

And yes, I HAVE been posting quite a few announcements of new releases lately — for some reason, I know many, many talented people bringing out books this spring. I can only conclude that publishing houses have started weighing connections to me heavily in their considerations.

Or perhaps I just know a heck of a lot of writers. In any case, this spring has certainly enriched my bookshelves, let me tell you.

Okay: on to the topic du jour.

As we’ve been going through various common narrative problems, I’ve noticed something: either due to my excessive saintliness or a desire to save the best, if not for last, at least for later in this series, I’ve been concentrating for the most part upon avoiding some of the more notorious agency screeners’ pet peeves, rather than merely upon what tends to annoy me in a text. For the next week or so, however, I have decided to cut loose and lay bare the narrative problems that make me foam at the mouth, professionally speaking.

That’s right: for the next little while, it’s going to be all about me, me, me.

Today, I’m going to concentrate upon one of my all-time favorite kinds of expendable text: the kind of dialogue that results from a protagonist’s being a really, really poor interviewer.

I heard that tittering out there. Seriously, a protagonist who doesn’t ask good questions — or necessary follow-up questions — can slow a novel, memoir, or creative nonfiction book to a limping crawl.

Why does it matter how skilled a questioner the protagonist is, you ask, unless s/he is a journalist of some sort? Simple: many, many, MANY novel plots require their protagonists to learn something that they do not already know – and, more importantly, that the reader does not already know.

Who killed the Earl of Cheswick, for instance, or why so many people are interested in that darned ugly Maltese Falcon. In the pursuit of answers to these and other burning questions, the protagonist is, necessarily, frequently forced into the role of interviewer, trying to extract information from other characters.

What a pity, then, that protagonists have a nasty habit of slowing down the collective search for truth by neglecting to promising lines of questioning, failing to follow up on something just said, or just plain being too polite to ask the questions the reader is dying to ask herself, but can’t.

It tends to run a little something like this:

“I swear,” Reginald claimed, one hand over his heart and the other hovering over the graying head of his sainted mother, “that’s all I know. Please don’t ask me any more questions.”

Janet drummed her long piano-player’s fingers on the rich mahogany tabletop. Her every instinct told her that he was not telling the truth — or at least not the whole truth. The very fate of Western civilization rested upon her solving this puzzle before midnight tomorrow.

She stood and offered her hand to the old woman. “Charming to meet you, Mrs. Fezziwig. You must come to my house for brunch sometime. I hate to boast, but I make extraordinary deviled eggs.”

Reginald detached their clasped hands so quickly that Janet’s hand burned. “Must you go so soon? Here’s your coat — I’ll walk you down to the cab stand on the corner before I release the vicious dogs that prowl our estate at night to discourage post-midnight visitors.”

Janet fumed, but what could she do? “Goodbye,” she called back from the hallway.

“Don’t forget to sprinkle your eggs with paprika,” she could hear Mrs. Fezziwig bellowing after her. “I love paprika.”

Why would an exchange like this prove annoying to a professional reader like me? Mostly, because it’s a lost opportunity for interesting conflict — rich potential for drama presented then abandoned by the narrative for no apparent reason.

Actually, writers often have what they consider pretty strong reasons for rushing their protagonists away from conflict. Trying to make them more likeable to the reader by demonstrating common courtesy, for instance, or forcing them to work harder to learn the Awful Truth.

Or wanting to stretch the novel from 100 pages to 200. My point is, regardless of the motive, this practice tends to render those of us who read manuscripts for a living a trifle impatient.

Why? Well, in essence, the protagonist becomes the reader’s surrogate in ferreting out information; as a reader, it’s not as though I can jump into the storyline, grab a microphone and tape recorder, and start grilling the usual suspects. After awhile, an inept interviewer can start to annoy the reader by being a poor tour guide to the plot.

I sense some uncomfortable squirming out there, don’t I? “But Anne,” I hear some of you suspense-lovers cry, “a too-good interview would give the whole plot away! What about building tension?”

You have a fine point, suspense-mongers: revealing the truth in slow increments is one way to create suspense. It’s such a fine point that I’m going to spend most of the rest of the post talking about how to do just that.

However, before I do, allow me to observe that making information unavailable through the simple expedient of not having the protagonist ask anyone about it tends to fall very, very flat with readers.

Why? Well, while readers do like to second-guess what’s going to happen next, trust me, it’s going to make your protagonist substantially less likeable if the reader keeps thinking, “Ask about the elephant in the room, you fool! Don’t just walk away!”

A professional reader — such as an agent, editor, contest judge, Millicent, or yours truly — is likely to react with even less sympathy, because a disproportionate percentage of submitted manuscripts create suspense by DELIBERATELY withholding information from the reader.

As in details that the protagonist already knows. We pros like to call this creating false suspense.

The most famous example, of course, is the sleuth from whose perspective the reader has viewed the entire case suddenly stops communicating his thoughts on the page — then gathers all of the still-living characters in the nearest drawing room (there always seems to be one handy, doesn’t there?) and announces, “You may be wondering why I asked you all here…”

Darned right we’re wondering — the reader wants to know why you suddenly withdrew your confidence from him, Mssr. Poirot.

Don’t start feeling too smug, those of you who write something other than mysteries — protagonists’ playing interviewer role is hardly limited to that genre. Think about it: it’s rare that any novel — or, indeed, any book with a plotline — does not contain at least one scene where somebody is trying to extract unknown facts from someone else.

Queries ranging from “Does that cute boy in my homeroom REALLY like me, Peggy?” to “Where did the cattle go, Tex?” aren’t just dialogue filler — typically, they call for character-developing and/or plot-satisfying responses. In fact, it’s a fair bet that any scene that contains one character exclaiming, “What happened?” is the precursor to an in-text interview.

Are you already warming up the highlighting pens, in anticipation of my ordering you to aim them at the interview scenes in your work? Good idea. Such scenes are often worth flagging for revision, because they are so very hard to pace well.

This is true, incidentally, even when the information being revealed is inherently exciting (“If you do not get across the bridge before sunset, giant bats will eat you, Reginald.”), emotionally revealing (“The reason I turned to piracy is – YOU, Father!”), or downright necessary to make the plot work (“Yes, George, although I haven’t seen fit to mention it once in the course of our sixty-two-year marriage, I have always dreamed of going spelunking!”).

Why? Well, when the point of a scene is for information to be revealed to the protagonist (and thus the reader), many writers become so focused upon that data’s being revealed entertainingly that they run to the opposite end of the reticence spectrum and have characters (secondary ones, usually) blurt out the necessary information practically BEFORE the protagonist asks for it.

This, too, is an interviewing problem — and one of the greatest sappers of narrative tension the world has ever known.

Many, many submissions where secrets that have been kept successfully for 25 years burst out of the mouths of the secretive practically the moment that the protagonist walks into the room. So why, the reader is left to wonder, if these secret-keepers are so willing to spill their guts to the first person to ask a direct question, has this information not been revealed before?

The apparent answer: because the plot required that it NOT be revealed before. And that, my friends, is never a sufficient motivation.

Or, to be blunt about it, the narrative should not make it EVIDENT that the hidden information would have been laughably easy to get all along, if only someone had thought to knock on the door of the only person who actually observed that the setting of that fire a decade before that shaped the entire town’s subsequent history.

You can just imagine all of the townsfolk slapping their heads in unison behind closed doors after that perky newcomer digs up the arsonist’s name in a single afternoon: why oh why didn’t it occur to any of us to ask Aunt Bessie why her nephew kept the garage stuffed to the rafters with matches?

Surprisingly often, the protagonist doesn’t even need to ask a question to elicit the revelations of tremendous secrets from minor-but-essential characters. Often, all she has to do is show up, and the legendary recalcitrant loner begins singing like a Rhine maiden: “So, Mr. Bond, now that I have you tied to that chainsaw, it’s time for me to reveal my evil plan…”

In many instances, the protagonist is reduced to helpful nods and murmured promptings on the order of, “Oh, really?” while the imparter engages in a soliloquy that would make Hamlet himself start looking at his watch.

A novel, the last time I checked, was not an opera: in real life, most people do not go around shouting out their deepest, darkest secrets at the top of their lungs to relative strangers.

And that’s what makes secrets interesting, right? In real life, it is actually rather difficult to convince folks to cough up the truth — partially because after one has lived with a lie long enough, one often starts to believe it oneself.

When you are trying to increase the tension throughout a novel, recognizing that truth is often hard to elicit is a powerful tool, one that can revolutionize how you handle interview scenes. They do not need to be essentially one-sided information dumps they so often are.

Instead of regarding them as just necessary exposition-through-dialogue, to be rushed through quickly, why not use the opportunity to introduce some conflict? Or heck, if you really want to get adventurous, some character development?

How? By making the information-imparter more reluctant — which automatically both forces the protagonist to become a better interviewer and renders the information-seeking process more difficult.

Automatically, this small switch makes the scene more interesting, by introducing viable (if brief) conflict between Character A (who wants to learn something) and Character B (who has very good reasons not to pass on the information).

A couple of fringe benefits: your protagonist will come across as smarter, more active, and more determined — and the information elicited will seem more valuable. As convenient as a suddenly-garrulous secret-hider is to the plot, too-easily discovered information runs the risk of seeming…well, ordinary.

So eschew the magic wand that turns the timid secretary who saw her boss murdered 15 years ago and ran off to live in a cave to avoid talking to the police into the operatic diva belting out precisely the information she has devoted to her life to hiding, simply because someone finally asked her a direct question about it. Banish the clue that only required someone opening the right cupboard drawer to find. Give your protagonist some killer interview skills.

Take, in short, a page from the time-honored pirate’s manual: make your treasures hard to dig up. The more difficult they are to find, the more engaged the reader will be in the search process.

More interviewing tips follow next time. In the meantime, keep up the good work!

Posted on - No Comments on R.I.P., Mr. M — and a few thoughts on marketing

R.I.P., Mr. M — and a few thoughts on marketing

My mother called me with some sad news today: Bob Mondavi, one of the grand old men of my childhood, passed away a few days ago. He was 94, so it wasn’t precisely a surprise, but while normally, the death of a nice little old man would be primarily a matter of local mourning, in this case, pretty much everyone who has ever drunk a glass of good American wine should be just a little saddened by Mr. M’s passing.

Why? Because Robert Mondavi was to a great extent responsible for Napa Valley wines becoming respectable. If you’ve ever paid more than $10 for a bottle of American wine, you might want to drink a toast to his memory.

Oh, there had been good wine coming out of the region for decades before he broke off from his family’s Charles Krug Winery to form the Robert Mondavi Winery (viticulturists are not known for their retiring egos) in the mid-1960s — in the 1890s, my great-uncle and great-grandfather won European awards for a wine grown in what is now known as the Carneros — and there were certainly much better wines being made than at RMW throughout my formative years.

Yet Mr. M was one of the first to see that it wasn’t enough just to make good wine — the world needed to know about it.

Sound familiar? This was someone who understood marketing.

How well, you ask? Well, as hometown legend has it, for years and years, it was extremely difficult for Californian winemakers to sell Sauvignon Blanc to restaurateurs. Not because it isn’t a perfectly lovely varietal — Mike Grgich, another of the grand old men of my childhood (perhaps even grander because he liked to sport a rakish beret year-round), has been making one of the best liquids to accompany fish available on earth since I was in pigtails — but because, I kid you not, people weren’t sure how to pronounce Sauvignon.

So they felt uncomfortable trying to say it out loud in front of a waiter.

How did Mr. M handle it, you ask? By changing the name of the wine.

Seriously — RMW was the first to release Sauvignon Blanc under the much easier-to-pronounce moniker Fumé Blanc. The switch was so successful that within a few years, one of the easiest ways to tell if the would-be snob across the table from one on a date knew a grape from a raisin was if he insisted that Fumé Blanc was actually the name of the grape.

Which it isn’t — and couldn’t be, as both of the words in question are adjectives: Sauvignon is the varietal, and thus a noun, but fumé means smoked; blanc means white. By a certain stretch of tastebud definition, a Sauvignon Blanc could be said to have some rather smoky undertones.

But really, what people started ordering in restaurants was a kippered pale thing — which could refer, logically, to anything from a cigarette to sole. But heavens, does it roll off the tongue!

In latter days, like so many family wineries, RMW became the possession of a corporation while retaining the our-kids-and-grandkids-work-here façade. The old winemaking names stick to the the buildings and land long after the flesh-and-blood people who bore those names are long gone. (Which is why, in case you were curious, there’s hasn’t been a Chuck making Two-Buck Chuck for quite some time now.) To outsiders, the Mondavi name, like so many others, is just another brand.

But it was a sad day for a lot of locals when the Mondavis left the Robert Mondavi Winery, the end of an era of winemakers who still remembered having to fight the stigma that used to attach to any American wine.

Mr. M founded RMW the year I was born, and I was graduating from middle school before people stopped laughing at the phrase Californian fine wine. Those grapes have come a long way, baby.

So goodbye, Mr. M. The winemaking — yes, and the wine-drinking — world is poorer for your loss. I hope the angels pulled up something grand from the cellar in honor of your arrival.

And yes, Virginia, I am going to tie all this into advice on your writing career. Just watch me.

How? Well, like it or not, querying is marketing.

A writer has only a very, very short amount of time to grab an agent’s attention in a query letter or a pitch, especially in an e-mailed query. It’s imperative, therefore, to label your book correctly — and that means learning to define it in the terms used by the industry.

Yes, I AM talking about book categories.

Stop groaning, long-time readers — judging by the average query letter, many writers simply don’t know that the industry runs on book categories.

But think of it from the other side of the desk. It would be literally impossible for an agent to sell a book to a publisher without a category label — in an agent’s pitch, it’s usually mentioned before either the title or the premise. And since no agency represents every kind of book, or even every kind of novel, category is the typically the first thing an agency screener is trained to spot in a query.

Knowing that, think about Millicent’s mood immediately after she’s burnt her lip on that latte: how likely is she to feel charitable toward a query that makes her search for the category or — sacre bleu! — guess it?

Some writers, bless their warm, fuzzy, and devious hearts, think that they are being clever by omitting the book type, lest their work be rejected on category grounds. “This agency doesn’t represent mysteries,” this type of strategizer thinks, “so I just won’t tell them until they’ve fallen in love with my writing.”

I have a shocking bit of news for you, Napoléon: the industry simply doesn’t work that way. If Millicent does not know where the book mentioned will eventually rest on a shelf in Barnes & Noble, she’s not going to ask to read it.

Do I see some raised hands out there? You, in the front row: “But Anne, not all books, particularly novels, fall into obvious categories! What if I’m genuinely not sure?”

Good question, You. Yes, for most books, particularly novels, there can be legitimate debate about which shelf would most happily house it, and agents recategorize their clients’ work all the time. However, people in the industry speak and even think of books by category, so you’re not going to win any Brownie points with them by making them guess what kind of book you’re trying to get them to read.

Part of learning to market your writing well involves developing the skills to describe it in terms the industry will understand. When in doubt, pick the category that coincides with what the agency (or, better still, particular agent to whom you are addressing your query letter) represents.

If you found the last paragraph mystifying, please see the posts under the BOOK CATEGORIES heading at right. Scroll down until you find the entries on how to decide which is for you, and study it as if it were the Rosetta Stone.

In a sense, it is: book categories provide terms of translation between the often mutually incomprehensible conceptions of manuscripts held by their authors and the people they are asking to represent them.

Think of your query letter as a label for the bottle of wine you’re trying to sell.

Stop laughing; it’s not all that far-fetched a comparison. Just as a wine connoisseur expects the label to tell her what kind of grapes were used to produce the bottle she’s considering serving with her dinner, to try to figure out if it’s the kind of wine she tends to like, Millicent and her ilk want a query letter or pitch to inform them up front what kind of a book the querier is offering.

That’s not so unreasonable, is it?

Or, better yet, think of it as a personal ad. (Oh, come on, admit it: everyone reads them from time to time, if only to see what the new kink du jour is.) In it, you are introducing yourself to someone with whom you are hoping to have a long-term relationship — which, ideally, it will be; I have close relatives with whom I have less frequent and less cordial contact than with my agent — and as such, you are trying to make a good impression.

So which do you think is more likely to draw a total stranger to you, ambiguity or specificity in how you describe yourself?

This is a serious question. Look at your query letter and ponder: have you, as so many personal ads and queries do, been describing yourself in only the vaguest terms, hoping that Mr. or Ms. Right will read your mind correctly and pick yours out of the crowd of ads? Or have you figured out precisely what it is you want from a potential partner, as well as what you have to give in return, and spelled it out?

To the eye of an agent or screener who sees hundreds of these appeals per week, writers who do not specify book categories are like personal ad placers who forget to list minor points like their genders or sexual orientation.

Yes, it really is that basic, in Millicent’s world.

And writers who hedge their bets by describing their books in hybrid terms, as in “it’s a cross between a political thriller and a historical romance, with helpful gardening tips thrown in,” are to professional eyes the equivalent of personal ad placers so insecure about their own appeal that they say they are into, “long walks on the beach, javelin throwing, or whatever.”

Not very effective marketing, is it? Other than provoking idle speculation about precisely what kinds of activities would logically fall into the whatever category, appealing to both the beach-walker and the javelin-thrower, labeling this vague just isn’t all that intriguing.

Trust me, to the eyes of the publishing industry, this particular type of complexity doesn’t make a writer look interesting, or a book like an innovative genre-crosser. To them, this at best looks like an attempt to curry favor by indicating that the writer in question is willing to manhandle his book in order to make it anything the agent wants.

At worst, it comes across as the writer’s being so solipsistic that he assumes that it’s the query-reader’s job to guess what “whatever” means in this context.

Again: just how cordially do you think Millicent is going to respond to an invitation to play a guessing game with a total stranger? And don’t you want to know before you order a glass of wine whether it’s a white or a red?

Be specific, and describe your work in the language Millicent will understand. Because otherwise, you run the risk that she’s just not going to understand the book you are offering well enough to know that any agent in her right mind should be grateful to read it.

And please, don’t allow a handful of rejections to convince you that you don’t have a marketable book. Remember, there was a time that wine sellers laughed whenever anyone said that good wine was being produced in the Napa Valley.

Ask the shade of Bob Mondavi: it took a whole lot of convincing — yes, and giving away a whole lot of sample tastes — to establish the region’s reputation to the point that a Napa Valley wine meant something specific in the potential buyer’s mind. About fifteen years’ worth, in fact.

Not a bad parallel for an established author’s quest to market her latest work vs. a first-time writer’s, eh?

Stop giggling; it’s true. If the potential buyer is already familiar with a winery’s reputation, it’s far easier to cajole him into taking a chance on its most recent vintage than if he’s never heard of it. It might take some persistent marketing to convince him to taste what’s in the bottle and judge for himself whether the wine’s any good.

Think about it: whose book are you more likely to pick up in a bookstore, a brand-new author’s first book or the latest from an author you’ve been reading for years? And how likely are you to look for a thriller in the romance section of the bookstore?

Label your work well. You want Millicent to ask to taste what’s in the bottle, don’t you?

Next time, I’ll get back to craft issues. Keep up the good work!

Posted on - 4 Comments on The Short Road Home, part IV, and good news about yet another long-term reader!

The Short Road Home, part IV, and good news about yet another long-term reader!

It never rains good news but it pours here at Author! Author! Long-time reader Janiece Hopper‘s first novel, Cracked Bat, is being released today by Ten Pentacles Press. Congratulations, Janiece!

You know how every time I talk about book categories, I lecture you all long and hard about how the industry expects you to pick one of the already-established one and be done with it? Well, Janiece’s book honestly does cut across several. Since we’re approaching conference season again, let’s take a gander at the novel’s pitch:

Linnea Perrault is the editor of The Edge, a successful community newspaper. Happily married to Dan, Spinning Wheel Bay’s premier coffee roaster and owner of The Mill, she is the mother of an adorable four-year-old daughter who insists upon lugging a fifteen-pound garden dwarf everywhere they go. When Linnea’s wealthy father returns to their hometown to make amends for abandoning her to a cruel stepfather twenty-eight years earlier, she painfully resurrects his old place in her heart. He buys the local baseball team. Before long, fairy tales, Islamic mystics, and a host of cross-cultural avatars come into play as the team is propelled to the top of the league. After a foul pass and an accident at the stadium, Linnea finds herself locked in the stone tower of pain as she realizes how much the man she married is like the father she never knew. Doctors can’t diagnose her debilitating condition, but kind, magical strangers give her a chance to save her soul. Cracked Bat is dedicated to the approximately five million people who have experienced the mystifying and frustrating ailments of myofascial pain syndrome, fibromyalgia, and chronic fatigue.

Did you catch the extremely clever marketing twist here? The author not only identified the target market for the book, but (like a reasonable person and prudent writer aware of how the business works), she did not leave estimating just how big that potential market was to an agent or editor’s imagination.

Trust me, left to their own devices, they virtually always guess low.

Since Janiece has been kind enough to let me run amok with her marketing materials, let’s take a peek at her author photo:

Nice, isn’t it? I’m guessing that wasn’t entirely accidental — or that this represents Janiece’s first sitting for her author photo.

All too often, aspiring writers leave the genuinely difficult task of coming up with an author photo they like until a week before they need to provide their publishers with one. Unless one happens to be a supermodel with a portfolio crammed with fabulous shots, this is a strategic mistake.

Why? Well, gone are the days when your garden-variety publisher paid some ritzy photographer to spend several hours coming up with something like this for a book jacket:

The jacket photo from the bestseller IT.

That’s the jacket photo for the first edition of Elinor Glyn‘s 1927 bestseller, IT, incidentally — and yes, Madame Glyn was in fact the person who coined the phrase “The It Girl.”

Clearly, this is a photo designed to maximize intensity — which, then as now, would have been a marketing decision. And with good reason: when IT was published, Madame Glyn had been THE name in potboiler romance for a decade. Her breakthrough novel, Three Weeks, was considered so scandalous when it came out that it inspired a popular song:

Would you like to sin
With Elinor Glyn
On a tiger skin?
Or would you prefer
To err with her
On some other fur?

Catchy, no? Even before World War I, most authors would have happily cut off a toe or two in exchange for that kind of free publicity.

These days, authors are almost universally expected to provide their publishers with jacket and promotional photos, rather than the other way around, so accepted a practice that I just go ahead and include mine on my author bio when I submit a manuscript.

But that’s not why you should start thinking about blandishing a photographer friend into snapping you now. Unless you are the aforementioned supermodel, chances are that it will take many, many shots to come up with one that you like enough to want it emblazoned upon your book forever and ever.

When would you rather be trying to capture that immortal look, before an agent picks up your book or in the 24-hour period between when your publisher first mentions needing your photo and when the marketing department expects to receive it?

Believe me, you’ll have other things to do at that point. Like providing the marketing department with the names, addresses, and telephone numbers of every bookstore in every city where you know even a single soul.

You think I’m kidding about that, don’t you?

Everyone, please join me in a round of applause for Janiece — and a thank-you for reminding me to bring up the author photo issue.

Since I’ve covered so many issues today already, I’m a trifle reluctant to launch into the promised practical examples of the Short Road Home, lest this post turn into a 15-page treatise. But since the editors and critics of 1927 were much less concerned with moving a plot along than their current equivalents, let me take a quick stroll through IT to see if one jumps out at me.

While I’m leafing, I should probably underscore that novels (or memoirs) published more than 20 years ago would not be the best role model choices for pacing a book a writer planned to submit today. Yes, even if the book in question is a recognized classic.

It’s tempting, isn’t it, to blame agents for this, since over that particular period they have become the weeders-out of what editors at the major US publishing houses see? (In case you didn’t know, all of the big American publishers now have policies specifically forbidding considering unagented work. If an editor from one of them implies otherwise on a conference podium — not unheard-of — ask point-blank if he’s allowed to pick up a book by an unagented author before pitching. Most of the time, even if they love a book they find at a conference, they will merely refer its writer to an agency, anyway, so you’re usually better off using your pitch appointments with editors from smaller presses who do not have this policy.)

But the fact that pacing standards have sped to near-breakneck rates in recent years really isn’t the agents’ fault: it’s genuinely difficult for them to sell more moderately-paced books. Ditto with long ones.

Why? The price of paper has risen astronomically in recent years, as has the cost of binding. This, in case you are curious, is the primary reason that Millicent the screener tends to have a knee-jerk negative reaction to a first novel much over 100,000 words (estimated, which translates to 400 pages in standard format; if what I just said sounded like Urdu to you, please see the WORD COUNT category at right): at 120,000, the cost of binding shoots up.

Bad news for all of us who grew up wanting to emulate John Irving’s pacing, certainly. Or really, any meganovelist who wrote prior to the Second World War.

For reasons of history, then, as well as practicality, Millicent starts to tense up when a submission’s pace begins to slow. But that doesn’t mean that it’s in a writer’s interest to skim over interesting conflict too quickly with a Short Road Home.

Oh, goodie, I’ve just found a lulu of an example. IT’s impoverished society-girl heroine, Ava Cleveland, is desperate for money to maintain her lifestyle in the face of her brother’s bordering-on-criminal gambling debts. When our scene begins, she’s just told her friends that she is spending a season in the country to hide the fact that she is — gasp! — going to be asking her admirer John Gaunt for a job:

So she shut up the Park Avenue flat and dodged her creditors and disappeared to “Virginia” — which happened on the map to be her old nurse’s abode in an ancient house in the old-fashioned poorer quarter of Brooklyn. Close, if she had known it, to one of John Gaunt’s hospitals for children.

Something made her restless, even from the first day of her arrival — so at last she looked at John Gaunt’s card again — and rang Hanover 09410 — once more.

I’m going to pause here to ask you a trenchant question: you’re already a trifle bored, aren’t you? That’s probably because you’re so used to the current standards of writing that even this much summary strikes you as skirting the edge of show-don’t-tell comfort.

But actually, Millicent probably wouldn’t have made it beyond the first sentence of this excerpt — and for a reason that is VERY common in present-day submissions. Any idea why?

Hint: go back and take a gander at that first sentence. Quite a few ands in it, aren’t there? And technically, quotation marks should not be used to indicate so-called; italics would have been the preferred choice here.

But let’s remember it’s 1927, when submission standards were a bit more lax. Moving on:

Miss Shrimper answered and was as insulting as she could be, when she heard a refined female voice…No, Mr. Gaunt could not come to the phone — he never came to the phone! The idea!

Ava’s voice sharpened. “Be good enough to tell him that the lady he met at Mrs. Meriton’s is speaking.”

It is doubtful that even this would have succeeded, had not John Gaunt himself chanced to come out from his inner shrine and seem Miss Shrimper’s acid face — something told him instantly that it was Ava trying to get through to him.

John Gaunt turned to re-enter his private room. “Put her through,” was all he said.

And as she did so, Miss Shrimper’s eyes filled with apprehensive tears.

Okay, Anne again here. Did you see what just happened?

The narrative had gotten a legitimate conflict going between Ava and Miss Shrimper (albeit through having chosen to summarize the latter’s indignation rather than showing it through dialogue and tone) — when along comes stupid old John (called by both names each time he appears, please note, a rookie narrative mistake) to intuit what’s going on by some mysterious, doubtless magical means.

Presto! Conflict killed.

Not content with abruptly cutting off the hostility between the two women, Glyn goes on to minimize Ava’s difficulties in asking for what she wants — another version of the Short Road Home. To top it off, her characters take refuge in that most boring of dialogue forms, the ultra-polite. Lookee:

“Good morning, Miss Cleveland.” His voice was deep, and Ava, at the other end, quivered strangely. “What can I do for you?”

“I want to — work.”

“You had better come and see me tomorrow at eleven, then — I am altering some posts in my office. You may wish to give the name of Miss Clover, perhaps?” The tones were cold as steel and entirely businesslike.

Ava experienced a chill — but “Miss Clover!” That was an idea! “Very well, she answered, and put down the phone.

John Gaunt lay back in his chair and smiled.

“How surprised she will be,” he said to himself. Then he went out and had his rather long hair trimmed slightly so that its thick, deep waves lay close against his Napoleonic head. His nails, which Ava had thought too brilliantly polished, were given a still brighter luster too. Then he went to his Club and was sphinx-like and almost surly with one or two business friends he met.

I could have stopped earlier, but who was I to deny you that Napoleonic head? (Hard to imagine that less than a century ago, that description would have been considered inherently attractive, isn’t it?)

I could run through a laundry list of all the reasons Millicent might give for not making it all the way through this excerpt — the repeated two-part name, the telling rather than showing (how exactly may one be sphinx-like without either posing riddles or having a cat’s head?), the paragraph containing only a single sentence — but that’s not what I want you to focus upon here.

Instead, concentrate on just how effectively the use of the Short Road Home in this last bit smothered ALL of the following:

(a) the tension that the narrative summaries seem to be assuring the reader exists;

(b) the sense that Ava was having to overcome any scruples in going to work, since she just blurted out the request with no preamble or hesitation, beyond the moment indicated by the dash;

(c) any indication that Ava was going to have to beg for the job, since John Gaunt agrees instantly, and

(d) any anticipation the reader might have felt prior to this scene about difficulties Ava might encounter at her first job, since John Gaunt (ugh) has very kindly handed her a simple alternative to having to be honest about who she is — and in case we were in any doubt about this suggestion’s utility, Ava considerately just tells the reader that it’s a good idea.

A pretty efficient page’s work — and that’s not even counting the significant achievement of impressing the reader with Ava’s apparent inability to hold still for more than a paragraph without quivering for reasons she doesn’t understand. (Nor do we.)

By handling potentially conflict-ridden material in this manner, Madame Glyn effectively killed the tension of what should have been a harrowing scene. So much so that I sincerely doubt that today’s Millicent would have kept reading all the way through it.

The funny thing is, this super-quick resolution is not even representative of the rest of the book. Oh, Madame Glyn does favor the Short Road Home from time to time — but given the exchange above, would you be expecting Ava to try to sell herself to John in order to save her brother? Or John to use the solicitation of same as a complex ruse to propose marriage?

The moral: just because a storyline is full of conflict doesn’t necessarily mean that the book will be a page-turner. How a writer chooses to present that conflict is crucial.

Frankly, Millicent would be a less cynical woman if more aspiring writers realized this.

More on the subject follows tomorrow, of course. Beware of unexplained quavering, everybody, and keep up the good work!

Posted on - 2 Comments on Becoming a good acceptor of feedback, part V: coping when the bookworm turns

Becoming a good acceptor of feedback, part V: coping when the bookworm turns

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This has been a tough little series, hasn’t it? Rarely have punches been pulled less here at Author! Author!, or truths more frugally varnished. A little over a week into this, I can see why so few writing sites tackle to this particular issue in a systematic way: we’re talking about learning to quiet the good old hard-wired human flight-or-fight response here, after all.

This will be my last post — phew! — on what is potentially the most confrontational of feedback-receiving situations, the face-to-face meeting. Before I wrap up the list, tie it with a bow, and tuck a chocolate bunny into the basket, let’s revisit the goodies already nestling in that absurd plastic grass:

1. Walk into the meeting with a couple of specific questions you would like your critiquers to answer.

2. Bear in mind that today is not necessarily a good day for response.

3. Take good notes.

4. Be an active listener.

5. If you’re overwhelmed, ask for a rain check. Or at least buy yourself some time.

6. Re-read the critiqued pages before responding.

7. Consider the source — and select your sources with care.

8. The rule of one, part I: accentuate the positive.

9. The rule of one, part II: minimize the negative.

10. Don’t ask for feedback from someone whose honest opinion you are not prepared to hear.

After my last post, I could feel in my very bones that not all of you were satisfied with this array of coping mechanisms. “But Anne,” I heard some of you professional feedback veterans plaintively pointing out, “I WAS open to the feedback experience when I walked, and I DID want to hear an honest opinion of my work. But the critique I’ve been getting has been so overwhelming — where do I even begin?”

I’m glad that you brought this up, battle-scarred feedback-receivers. You’ll be delighted to hear that I’ll be dealing with this issue at some length in my next set of posts, which will concentrate on the art of accepting written feedback. But I do have a couple of tips that apply beautifully to this dilemma vis-à-vis verbal feedback.

11. Don’t penalize yourself by expecting perfection.

To put it in a slightly less judgmental manner — because, hey, some of us are sensitive to criticism — if you’re submitting a manuscript for critique, it is by definition a DRAFT, right, not a finished book, and thus a work-in-progress? Heck, from the industry’s point of view, a book is still potentially changeable until it is actually sitting on a shelf at Barnes & Noble.

Sometimes, it’s not beyond further meddling even then.

Revision is just a fact of the business. A writer who expects not to have to alter his or her manuscript at SOMEONE’s request at SOME point in the publication process might have some bad news coming about the Easter Bunny, if you catch my drift.

Avert your eyes, children. Truth isn’t always pretty.

A misunderstanding of this fact of publishing, I suspect, is often lurking under the skin of the writer who over-reacts to substantive critique. Because he has put so much work into the book, he is stunned to hear that the manuscript he thought was ready to send out to agents and editors — or might win a literary contest — might require MORE of his time and attention.

Completely understandable, of course — but not at all reasonable, from the industry’s point of view. Or from the feedback-giver’s, usually.

Again, this is a matter of expectation. No matter how talented a writer is, pretty much every book that ends up published goes through a multitude of drafts. Believing otherwise almost always ends in tears.

As in the kind that come out of one’s eyes, not what happens when a distraught person takes sheets of manuscript between his hands and rips. Although the latter is not an uncommon first response to feedback from a writer who had expected to hear nothing but praise for his work.

Which leads me to one of the best pieces of feedback-reception advice you will ever hear, even if I do say so myself:

12. Don’t apply what you’ve learned from feedback right away. Give it some time to sink in first.

Oh, how I wish that every agent, editor, and hard-line critique group member would have this tattooed on her forehead! I can’t even begin to describe the amount of human misery it might prevent.

Look: hearing the hard truth about a manuscript, even a brilliant one, is not the most pleasant process for even the best-adjusted writer’s psyche. In the heat of the moment — to be precise, the first moment a writer finds herself alone with her computer after receiving a whole heap o’critique — we’ve all been known to overreact a trifle, haven’t we?

In little ways, like deleting the computer file containing the manuscript. Or deciding that a quip about one scene’s momentary implausibility means that the entire subplot relating it should be cut.

Train yourself NOT to give in to these urges. Bite on the nearest sofa cushion, howl into the night, eat two gallons of chocolate chip ice cream at a sitting — but do NOT, I implore you, go anywhere near your manuscript when you’re still in what people like me tellingly call critique shock.

I’m quite serious about this: you may feel perfectly fine, but a hefty portion of the creative part of your brain is in shock. No matter how much sense cutting half of Chapter Two and placing it at the end of Chapter Seven seems to make at the time, just make a note of the idea AND WALK AWAY.

Trust me on this one. No matter how well you took feedback in the moment, your judgment WILL be impaired at first. You’ll be much, much happier — and end up with a substantially better revision — if you wait a few days before you begin leading those darlings of yours to the sacrificial altar.

“But Anne,” I hear some of you huffing incredulously, “what if I got that feedback at a conference, and one of the agents and editors there asked me to send chapters? I need to put that critique to work right away, don’t I?”

Let me answer that question in three parts: no, no, and NO.

The average requesting agent or editor would not be AS surprised to see a mail carrier flop your manuscript on his desk within the week as to see the Easter Bunny hop in with it, but he certainly doesn’t expect it. Heck, he probably would not lift an eyebrow if he didn’t see the 50 pages he asked for last week before the Fourth of July.

Although you might not want to push it so far as having it delivered with by the Furtive Non-Denominational Gift-Giver in December.

As those of you whose long-term memory happens to include last year’s Book Marketing 101 series (in particular, the posts in the HOW SOON MUST I SEND REQUESTED MATERIALS? section) are already aware, a request for materials does NOT need to be fulfilled within the week.

Or even the month. Long-time readers, chant it with me now: what matters is how GOOD the submission is, not when it gets there. (Within reason, that is.)

Take the time to make sure that your submission is in tip-top shape before you send it out. If that means you want to incorporate substantive feedback first, great — but there’s no earthly reason to tackle that arduous task the nanosecond the conference is over, when you will be positively vibrating with “a real, live agent asked to see MY work!” adrenaline.

Take a few days to calm down first; your logical faculties will be working better then, I assure you. And it’s not as though the request for materials is going to expire by next Tuesday.

Above all, be kind to yourself in the wake of feedback. Exposing your work to hardcore scrutiny takes quite a bit of bravery — allow some time for the body’s automatic fight-or-flight response to stress to stop rushing through your system before you apply your racing brain to the daunting task of tearing your pages down to rebuild them with a stronger foundation.

On to responding to written feedback! Keep up the good work!

Posted on - No Comments on Becoming a good acceptor of feedback: live, baby, live

Becoming a good acceptor of feedback: live, baby, live

rubble.jpg

What’s that pile of jagged rubble, you ask, and why am I asking you to contemplate it? Is it a close-up of a stepped-upon family of crabs, or perhaps the aftermath of something extremely large having been dropped from a plane? No such luck, my friends: this is my flower and herb garden, immediately after those nice men who came to solve the drainage problem in the basement stopped destroying all life forms unwise enough to be planted in their path.

Or, to be precise, my garden is under what you see; the backhoe is relaxing after its Herculean labors in concealing it from human eyes. Originally, there was a full-grown rosebush compressed between the top two levels of slab, sticking out sideways with its tender new leaves reaching desperately toward the sky. However, once I came running out with my camera, the workers hurriedly whisked most of dead and dying plant life out of shot.

I’m pretty annoyed about the demise of my bulbs — silly me, I had thought that something growing two feet tall with a flower on one end of it would have self-evidently been something to save, but evidently, that’s a matter of debate — but even at the zenith of my pique, I couldn’t help but gasp at how apt a metaphor it was for this week’s topic.

After all, isn’t it one of the great rules of creation that it usually involves some destruction?

Just as (my SO assures me) the construction of a new, improved, and in every way far more admirable backyard patio and garden required ripping up the old concrete patio and dumping the shards of its dislodged corpse on top of every green and growing thing within a hundred yards, often, building a revised draft of an already-written manuscript entails ripping out some of the foundation, to clear space for new reinforcement.

Unlike the perpetrators of many other structures, the writer of a manuscript-under-construction is often present when critics are hacking away at the second floor solarium and that view-blocking cypress tree just outside the library, unfortunately. And that can be trying to even the calmest temperament.

You know the situations I’m talking about, right? Writers’ groups. Face-to-face pitching sessions, especially those at conferences where the pitchees have ostensibly read an excerpt from the work being pitched. Lunch or a phone call with one’s agent or editor — or with some generous soul who has agreed to be a first reader for your manuscript.

Like it or not, while querying and submission usually generate written responses, ideally suited for psyche-clearing tantrum-throwing in the privacy of one’s home, getting concrete feedback on your work often requires your physical — or at least auditory — attendance. Pulling this off well is a matter of will — and of practice.

We’re all familiar with what happens when a writer doesn’t pull it off well, right? As we saw with this weekend’s exemplars, all too often, writers respond with defensiveness (“What do you mean, there’s something wrong with my manuscript, Candace?”), anger (“What kind of a fool are you to think you have the right to criticize my work, Jerome?”), or endless explanation about why the manuscript positively needs to remain precisely the way it currently is (“Clearly, Ted, you’re not understanding what’s going on, so let me proceed on the assumption that what’s on the page is far less important than my intention in placing it there.”)

None of these responses is constructive, and all are as likely to prevent good feedback from sinking into the writerly noggin as to ward off misguided advice. Still worse, they tend to discourage honesty in future feedback.

The funny thing is, most of the time, writers who embrace these tactics DO want feedback on their work — but they make the fundamental mistake of confusing the time and energy they’ve expended with the quality or clarity of the writing. In other words, they respond as though the industry graded manuscripts for effort, not for what actually ends up on the page.

Which, as I believe I have already mentioned in this series, is backward, logically speaking. If it’s not on the page, it doesn’t count, as far as agents, editors, and contest judges are concerned — and, really, most bookstore browsers feel the same way, don’t they? Who walks into Borders thinking, “Gee, where can I find a book upon which the author lavished care and attention?” rather than, “Hey, where can I find a great read?”

So when an agent encounters a new client whose first response to a change request is defensive, or an editor finds that her brilliant new discovery apparently enjoys endless discussion over the smallest prospective change, they tend not to be too sympathetic.

And that’s a shame, really, because very, very often, what the author is actually saying is, “Hey, I put a lot of work into this. Can’t we stop and recognize that before ripping it apart? Or do you really mean that you don’t think I have talent?”

We sometimes see a similar reaction, interestingly enough, in authors on their first few book tours. “What do you mean, you would have ended the book differently?” they demand of some trembling soul who wanted only to say something intelligent while having her copy of the book signed. “Everyone’s a critic?”

In the age of the Internet, just how often do you think an author needs to snap at a well-meaning fan before he gains a reputation for being nasty at book readings?

Because this tendency to knee-jerk defensiveness is extremely common, I’m a big fan of aspiring writers pulling the pin on the criticism grenade BEFORE they are under professional scrutiny. Critique groups can be tremendously helpful in learning to respond well to commentary, as can working with a freelance editor. Entering contests that provide feedback, and even exchanging manuscripts with a helpful friend can be marvelous ways to learn to subvert the instinctive negative reaction.

In short, why not test your capacity for critique first in a venue where a momentary lapse could not conceivably to cost you a representation or book contract — or readers?

Of course, I’m not going to send you into a high-powered writers’ group entirely unarmed; like our exemplar Harriet, writers who walk into their first face-to-face critique not knowing what to expect are often frightened away.

Never fear: being the preparation-oriented self you all know and love, I have come up with a few strategies for handling it with aplomb. These are not the only tools you could use in this situation — and those of you who are critique veterans, please chime in with what has worked for you — but armed with these techniques, no writer need be afraid of making a fool of himself by over-reacting to well-meant feedback.

Note, please, that these techniques do not depend upon how good the feedback is; they will help you keep a high chin, straight face, and positive attitude even if it’s dreadful. (Don’t worry — I shall be talking about how to deal with unhelpful feedback later in the week.)

Ready? Here we go.

1. Walk in with a couple of specific questions you would like your critiquers to answer.

Those of you who survived last December-January’s series of posts on how to seek out useful feedback (gathered under the unambiguous title GETTING GOOD FEEDBACK in the category list at right) might recognize this one. In my experience, the level of critique is almost always improved if the writer gives the reader a bit of advance warning about what he’d like to discuss.

Even if the structure of the feedback situation prevents a pre-reading heads-up, it’s still an excellent idea to come into a face-to-face critique (a conference meeting with an agent who has read your first chapter, for instance) with two or three concrete questions you would like answered about your work.

Why? Well, to be blunt about it, it helps give you some control of a situation that can be overwhelming — and it’s can be a positive boon if you should happen to find your work being critiqued by someone genuinely nasty. Trust me, you’ll be far, far happier if you have prepared yourself to say, “What did you think of the pacing of the opening?” rather than finding yourself stammering, “What do you mean, you didn’t like it?”

But there are far more positive reasons to go this route. First, it’s a courtesy to your critiquer: it demonstrates that you value his opinion. Or, perhaps more importantly for dealing with an agent or editor, it makes it APPARENT that you do. (Whether you actually value this yahoo’s opinion or not is, of course, nobody’s business but you and your personal Jim’ny Cricket.)

It also forces you to take a critical look at your own work, to determine where it might have some weaknesses. That is a HUGE advantage walking into a feedback situation, because it enables a writer to open her mind to other perspectives, rather than feeling that she needs to defend what she’s done.

Remember: the purpose of manuscript critique is to make it better, not to punish past errors. Keep your eye on the prize.

A couple of questions to get you started: if you write comedy, consider asking if there was anyplace in the manuscript that made the critiquer laugh out loud — or a bit that didn’t quite work; if you write memoir, ask if every scene seemed plausible, or if the ratio of scene to narrative seemed right; if you write fiction, also ask if every scene seemed plausible, or if the protagonist seemed likable or interesting enough to follow throughout the entire book.

Yes, you DO want to be that concrete, if the feedback is going to help you revise.

2. Bear in mind that today is not necessarily the best day to respond to what you’re hearing.

In other words, consider not saying anything when you receive feedback. Just listen carefully, nodding occasionally as a courtesy to the speaker, trying to absorb what will be most useful to you and the manuscript.

This strategy often surprises writers, but there is no rule that requires us to have a witty riposte ready the instant after a first reader has just pointed out a fundamental flaw — or even a minor one — in our manuscripts. Feedback is not, after all, an invitation to argument, but a set of specific suggestions about how to improve a book.

Silence is a perfectly acceptable response — and if you’re new to face-to-face critique, it is often downright preferable. To illustrate why, I’m going to jump out of the realm of art for the moment and into the murky waters of group psychology.

In the Northern California of my childhood, a form of group interaction known as an encounter group was fleetingly popular. A bunch of individuals got together, picked (I almost said victim) one member to be the subject, and talked exclusively about that person for a set period of time, to give the subject what was supposed to be an unprecedented view of how he appeared to others. Two rules prevailed: everyone was supposed to be absolutely honest, and the subject was not allowed to speak until the session was over.

I just felt half of you recoil in horror, didn’t I? Well, yes, it could be mighty intense, but since everyone in the group was going to be the subject eventually, the idea was that everyone would be equally vulnerable — and that by preventing the subject from voicing an instantaneous defensive reaction, people could say precisely what they thought without fear of interruption.

The idea of exchanging manuscripts for critique, as opposed to personalities, suddenly seems a bit less threatening, doesn’t it?

That’s not why I brought up encounter groups, however: in the face of feedback, it is usually far easier to hear what others are saying if part of your brain isn’t spinning constantly, trying to come up with a pithy comment in response, if not something so devastating that it will be passed down to future generations as a proverb. (Oh, as if writers aren’t prone to doing that.)

Try just listening. You may be surprised at how much stress it leeches from the critique encounter.

3. Take good notes.

This one is in response to all of you who were picturing yourself just sitting there fidgeting while others told you how to improve your work. You’re going to be keeping yourself occupied, I assure you.

Bring a pad of paper and writing implement. Apply the latter to the former liberally.

Do I hear some shy souls shuffling their feet out there, working up nerve to ask a question? “But Anne,” these timid writers say, “isn’t it a bit rude to be scribbling while someone else is speaking? Won’t they assume that I’m not paying attention, but have started doodling out of boredom?”

Actually, a feedback-giver usually finds it flattering when a writer keeps jotting things down, for the same reason that a lecturer finds it encouraging when her students seem to be taking copious notes: it implies that the scribbler respects what the speaker is saying enough to want to remember it.

The higher her educational level, incidentally, the more likely she is to be pleased. In fact, when academics get together for symposia, it’s almost unheard-of for a lecturer NOT to take notes during the question-and-answer period. While the questioner is asking. Not only is this not considered impolite — it’s regarded as a way that the lecturer conveys to the questioner that she’s asked a good question.

So feel free to write down what your feedback-giver says about your work — yes, even if the critiquer happens to be the editor to whom you’ve just pitched your book project. Write down any follow-up questions you might have. Write down any inspirations you might have for applying the feedback to the manuscript.

Why? Because even the best feedback isn’t going to be very useful if you can’t remember it tomorrow, is it?

My, that’s a lot to digest in one post, isn’t it? More strategic tips follow tomorrow, of course, but just before we end for today, take a moment to pat yourself on the back for being open to accepting feedback on your baby at all. By being brave enough to allow others to take a long, hard look at your writing AND developing the skills to listen to their honest responses, you’re taking an important step toward approaching the job of writing like a professional.

And if the prospect of soliciting feedback still feels like someone’s about to take a backhoe to your beloved backyard garden, well, today of all days, I sympathize. Necessary renovation can have some pretty disorienting short-term side effects. But isn’t having to replant the bulbs worth it if the basement is no longer going to fill up with water when it rains?

Give it some thought — and keep up the good work!

Posted on - 5 Comments on Picking the right literary contest for you, part IV: it’s all about me, me, me

Picking the right literary contest for you, part IV: it’s all about me, me, me

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If I had to pick a single piece of advice to summarize yesterday’s blog, it would be this: if you are going to hang your agent-finding hopes — and your resources — on an array of contests, it honestly does pay to be selective. In this series, I have been going over what you can do to figure out which contests are and are not for you.

Obviously, the ideal outcome of your winning a contest would be a situation like mine: talent and hard work recognized (if I do say so myself), signing with an agent within the next couple of months, and selling the book in question to a publisher six months after that…but I am sorry to tell you, my results were not the norm.

I was, in a word, lucky. Thank you, Whomever.

Well, okay, it wasn’t JUST luck. I pitched to every agent at that conference who would deign to look at me for thirty consecutive seconds — and I maximized my chances of success by doing my homework before I entered the contest.

At the time, the Organization-That-Shall-Not-Be-Named had a well-earned reputation for bending over backwards to help its contest winners hook up with agents and editors. Not only were finalists clearly and vibrantly marked at the conference with rainbow-colored ribbons so agents and editors know who they are, but the winners in each category were invited to have breakfast with all of the agents and editors, where each winner was expected to stand up and give a universal pitch. Also, the top three entries in each category were displayed in the lobby at the conference, where everybody could read them.

This level of support is unusual, however. I’ve been to many conferences where contest finalists are not identified at all, and other conference attendees are far more likely to meet a finalist than any of the attending agents.

I find this is counter-intuitive, as most conference-related contests actively encourage their finalists to trek to the awards ceremony — and, after all, a contest only gains in stature when its winners go on to get published. You’d think that sheer self-interest would prompt them to take the extra step of making a few critical introductions, but often, they do not.

See why it might be a very, very good idea to check out a conference over and above its formal offerings before you attend it?

Because — and I hate to say this, because good literary conferences are a blessing to humanity, and the volunteers who pull them together deserve candy and roses from all of us — there are conferences out there that exist primarily for the enrichment and/or self-aggrandizement of their organizers.

No, Virginia, not all literary conferences — or contests, for that matter — are organized by the Muses and attendant cherubim for the pure advancement of Art. Some are — brace yourself, old girl — organized by mere mortals with agendas.

And although I hate to be the one to break it to you, sometimes that agenda is pretty transparently to permit the conference’s organizers to rub elbow patches with the speakers, agents, and editors at the expense of allowing attendees access to them.

Those of you who have attended snooty literary conferences know what I’m talking about, right? I’ve been to conferences where the glitterati were whisked away from the attendees so fast that the keynote speaker barely had time to choke down his rubber chicken at the banquet.

Call me zany, but if I’m going to plunk down the dosh to attend a conference, particularly one far away, I don’t particularly want to be relegated to the kids’ table while the organizers hobnob with the agents and editors at the Important People’s table, if ne’er the twain will meet.

Or are whisked off to private parties on some board member’s yacht, far away from anyone who might conceivably have come to the conference to pitch.

Or — not that I have a specific conference in mind here or anything — where the agents and editors are given so much alcohol so often throughout the course of the conference that some of them just don’t show up for pitching appointments.

Somebody catch Virginia, please; I think she’s just fainted again.

Any of these phenomena is a pretty good indication that a conference is not as focused upon hooking writers up with the people who could help them as one might hope — and since many literary contests are directly tied to conferences, it’s worth your while to visit one of the big writers’ forums to ask former attendees about how much access writers actually have.

Ideally, of course, you’d ask someone who has WON the contest in question, but if you’re looking for formal events that will bring you all decked in your winner’s laurels into the presence of the agent of your dreams, you can also try calling the organization sponsoring the contest and asking about access.

If that seems too direct and/or confrontational, you could always just post a question on one of the big writers’ forums’ conference pages, asking where the agents and editors tend to hang out at that conference. If the answer is the bar, you’re probably okay.

Why? Well — chant it with me now, long-time readers — there is pretty much always a bar within 100 yards of any writers’ conference; the combined ghosts of Ernest Hemingway and Scott Fitzgerald must howl unmercifully into the ears of any organizers who do not book halls in this manner. So historically, the free mingling of the insiders and the undiscovered at conference bars is one of the great democratic institutions of the literary world.

At a conference where the agents, editors, and speakers do not hang out at that nearby bar — i.e., in public — it’s usually a whole lot harder for a writer who wants to pitch to track ‘em down.

The writers’ grapevine can be very informative about this. If the agents and editors are not available because they are cloistered in private meetings with aspiring writers, or because they are having breakfast with contest winners like you, that’s one thing; that might be a good reason to enter the conference’s contest.

But if they’re nowhere to be seen because the local bigwig thriller writer has carried them off to his beach house the moment they stepped off the airplane, or because there’s a party in a locked hotel room that paying attendees know nothing about…well, let’s just say that the conference’s organizers will probably make better connections there than the writer who takes second place in the literary contest.

Especially if the entry fee to a conference-affiliated contest tied is high, I would advise checking out the contest description very carefully, to make sure it is worth your while. And there is no rule against dropping an e-mail to the organizers before entering and asking politely if there are secondary benefits to being a winner or a finalist.

This is not being pushy; it’s being prepared. If your name badge at the conference will be delivered to you pre-marked as a finalist, for instance, you might want to bring your own big blue ribbon to attach to it.

A sneakier way to find out how winners are treated in a conference-tied contest is to talk to NON-finalists who have attended the conference in question. Where the winners are treated extremely well, other attendees tend to notice – sometimes to the extent of being unhappy about what they perceive to be biased treatment.

I’m quite serious about this. If your mole says, “My God, the agents there wouldn’t give the time of day to anyone who didn’t have a top ten entry!” it’s a good bet that the winners get some enviable perks.

I’d enter that contest — but not attend the attached conference unless I was up for a prize.

Because, really, why? There are plenty of conferences that will demonstrate my profit motive in pursuing my writing equally well, where I will get more out of the experience. (If that reference puzzled you, please see yesterday’s post.)

And, honestly, didn’t all of us experience enough negative contact with cliques in junior high school to last us a lifetime? Why cultivate more?

It’s also a good idea to check out the list of your category’s winners from three or more years ago: how many of these writers can you find on a basic web search or by checking Amazon?

More to the point, do any of them show up as clients on agency websites? Or, for more recent winners, as debut book sales on Publishers’ Marketplace?

In other words, are this contest’s winners getting published afterward?

How past winners fared is an excellent indication of how you might make out if you win. However, try not to be overzealous: checking last year’s winners, or the ones from two years ago, is not entirely fair, as publication seldom occurs in less than a year after a book deal is signed.

An organization that supports its contest winners will usually be proud of them, so information about the subsequent successes of past winners is generally quite easy to obtain. If the sponsoring organization does not have a website listing member and past winner triumphs, try to scare up a chatty volunteer in the organization’s office.

How might a shy person go about inducing chattiness? Ask the volunteer what she writes, and if she has ever entered the contest herself. If she has, you’ll probably get an earful; it’s a safe bet that anyone who volunteers for a writers’ organization writes, but almost nobody thinks to ask the receptionist.

This same logic applies at most political campaigns, by the way: everyone who calls wants to speak to the bigwigs, but for organizational dirt, you can hardly do better than chatting up the dear white-haired retiree who devotes four hours per week to licking envelopes.

This may seem pushy, but most contest-running organizations will have a volunteer or staffer return phone calls and e-mails as a matter of course — see if you can elicit boasting about their post-contest success stories. Ask who their favorite winner was, and why. Ask if the organization sponsors readings for the winners, publishes excerpts, or offers other goodies to successful entrants.

Do I hear some of you groaning out there? “Anne,” protesting voices cry, “when are you going to stop with the research assignments, already? You want us to hunt down who represents what, the writing norms in our individual genres, and now the track records of contests in getting their winners’ work published. When will it end, oh Lord, when?”

Okay, okay, I’ll cop to it: I do advise doing a heck of a lot more homework than your average writing guru. I have seen time and again, though, that in the long run, investing the time to target submissions — be it to a contest, agency, or small press — actually shortens the path for an agent-seeking writer. It minimizes the expenditure of energy pursuing leads that turn out not to be all that helpful.

As a writer — especially as a writer with a full-time job — you need to treat your writing time as precious. Three days or a week spent agonizing over a contest entry is necessarily time taken away from your actual writing, and the more expensive contest fees tend to run around the same amount as a good writing seminar. Weigh your options carefully.

I’m not going to throw you into the research pond without a paddle, however. Next time, I shall talk about evaluating the benefits contests offer non-winners — which, like the contests themselves, vary wildly.

In the meantime, keep up the good work!

Posted on - No Comments on The exclusivity dilemma, part III, or where strategy and ethics overlap

The exclusivity dilemma, part III, or where strategy and ethics overlap

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An impressionistic view of an agent’s office, where blue equals yet to be read.

Today is, thank goodness, my final post in this micro-series on how to juggle multiple submissions when one of the requesting agents has requested an exclusive. I know, I know: for most aspiring writers, this particular dilemma seems downright desirable — and perhaps not immediately applicable to one’s day-to-day querying life.

My timing on this series has not been entirely accidental, however: today marks the celebration (in the U.S., anyway) of the Rev. Dr. Martin Luther King, Jr.’s birthday. While most of the population is hearing some rendition of the “I have a dream” speech (why does one so rarely hear the later, “poverty is economic violence” rhetoric, I wonder?), aspiring writers everywhere are rubbing their hard-worked hands together in anticipation.

Why? Because today marks the unofficial end of the annual avalanche of queries and submissions from New Year’s resolution-keeping writers. As my long-term readers know quite well, I always advise against querying or submitting during the high-stress first few weeks of the year.

Starting about now, though, incoming mail volumes at agencies return to normal, and our old pal Millicent the screener’s mood rises exponentially. Why not celebrate by sending her a query?

Because I truly hope that you will, now that the moratorium is over, I wanted you to be prepared just in case you do find yourself in Mehitabel’s dilemma. Hey, is it so far beyond belief that some of you might be intending to query exclusive-only agencies — or find yourself on the receiving end of a request to send materials from an agency that you did not realize had this policy?

Of course not. Let’s get back to work.

Mehitabel, for those of you who did not make her acquaintance yesterday, is a well-meaning aspiring writer who, wisely, kept right on querying even after a couple of agents (Jessica and Ryan, if you’re keeping score) asked to see partials. Imagine her surprise when one of these subsequent queries yielded a request for an exclusive from Quentin.

Obviously, it is empirically impossible to grant an exclusive peek at a manuscript already under consideration at other agencies. So what’s a girl to do?

Last time, I suggested that Mehitabel resolve her logical dilemma by contacting not Quentin to ask for his agency’s solo-look policy to be bent in her favor, but Jessica and Ryan, to inform them that another agent had asked to see the work exclusively. In nice, polite e-mails, she offered them three weeks in which to make up their minds before she submitted to Quentin, plenty of time for even extremely busy agents to read even a complete manuscript, much less 50 pages.

That way, she would either have an offer from Jessica, Ryan, or both — or she would be free to submit to Quentin on his terms.

Even before I finished typing this suggestion last time, I felt the ether bristle with a million doubts. For instance: hands up, everyone who felt distinctly uncomfortable allowing at least three weeks to pass before responding to a request for materials.

It is very common for those new to submission, particularly first-time pitchers at conferences to assume that requested materials MUST go out in the next mail, if not actually be overnighted or e-mailed, in order to reach the requesting agent before he forgets that he asked for them. But this isn’t necessary: even at a very busy conference, most agents will take notes on what they are requesting from whom.

Usually, the authorial assumption that speed is of the essence is not so much a direct response to anything the agent in question has actually said about the desirability of instantaneous submission, but rather a reflection of an underlying fear that the agent will change her mind, or at any rate forget all about the request for materials by the time it actually arrives.

But the fact is, unless an agent has actually asked a writer to rush a submission, she’s NOT expecting it to show up the next day, or even necessarily within the next week. It’s not as though she has nothing to do — or nothing to read — in the meantime, after all. Agencies are swamped, even when it’s not New Year’s resolution time.

So for those of you intrepid queriers who will be receiving submission requests in the weeks to come: there’s no need to panic. You’ve got time to do a little last-minute polishing.

When the good news arrives, remember to relax, take a few deep breaths — and read through your submission IN HARD COPY and OUT LOUD before you pop it into the mail. (For a fuller explanation of why you should do this, and other tips on pulling together a submission packet when you are positively vibrating with excitement, please see the SUBMISSION PACKETS category at right.)

Remember, too, that you definitely don’t need to overnight your submission; it’s just not worth expending your hard-earned cash. The days are long past when a FedEx envelope would automatically be opened before one that came in the regular mail. Agency screeners figured that trick out long ago.

Pretty much all boxes marked REQUESTED MATERIALS tend to be opened at roughly the same rate. So mark it, send it regular mail, and call it good. Or, if you must rush, try Priority Mail, which takes 2-3 days within the continental U.S., but is scads cheaper than overnight mail.

You might want to spring for the package-tracking feature, so you have proof that your package did indeed arrive in one piece. Or add a stamped, self-addressed postcard for the agency screener to pop in the mail when the parcel arrives. Either will work beautifully.

As much as I am enjoying picturing your post-MLK day queries eliciting this response, I am digressing, I notice. Back to our previously-scheduled programming.

The other likely reason a writer might get tense at yesterday’s suggestion is that the notion of giving an agent a reading deadline, even a perfectly reasonable one, seems like a good way to alienate people. As in the kind of people who have the power to change your life by helping to get your book published.

As I mentioned yesterday, though, the vast majority of agents DO want to be told IMMEDIATELY if another agent is also reviewing a particular manuscript; hell hath no fury like an agent who learns after the fact that the writer whose manuscript she has not yet finished reading has already signed with someone else.

Why all the anger? Well, if she had known, the logic goes, she would have moved the submission up in her reading pile.

So mark this down as a rule of thumb: if any agent, exclusive-seeking or not, asks to see all or part of your manuscript while other agents are already looking at it, it would behoove you to contact each of them to pass along the information that there’s some competitive reading going on. That’s just basic courtesy.

If you are sending out several requested material packets simultaneously — say, after a barrage of pitching at a conference — go ahead and mention in your cover letter (you DO always include a cover letter with your submissions, right?) that other agents will be reviewing it, too.

No need to name names; the mere fact that others are looking at it will do. That in itself implies a deadline, so specifying the date upon which you will feel free to submit an exclusive is merely an extension of this little piece of politeness.

Fringe benefit to operating at this level of courtesy: reading rates tend to speed up remarkably once an agent knows that other eyes are perusing the same pages. (Yet another reason that Quentin might have asked Mehitabel for an exclusive; he may wish to take his own sweet time reading.)

“But Anne,” I hear some of you murmuring, “what if Jessica and Ryan don’t respond, and Quentin ends up saying no? Hasn’t Mehitabel burnt her bridges to the first two?”

Actually, no — at least, not if she had been polite in her letters to them AND not gone so far as to state outright that if they didn’t get back to her within the specified period, they shouldn’t bother to answer at all. (Yes, I HAVE seen writers do that, as a matter of fact. Generally ends in tears.) After Quentin has had a chance to consider the submission, or even after the agreed-upon period of exclusivity has ended (you weren’t planning on letting Quentin put Methitabel’s querying on hold indefinitely, were you?), she would be perfectly free to approach both Jessica and Ryan again, if they have not rejected her work. All she has done is responded with integrity to Quentin’s request for a time when she agrees not to sign with anyone else.

Which is precisely why, in case you were wondering, Mehitabel needs to set a time limit for Quentin’s exclusive, as I mentioned yesterday. Often, reputable agents will specify a length themselves, but if not, the writer should do it.

What she CANNOT do, however, is come back to Quentin two weeks into his exclusive and tell him that Jessica has offered to represent her. Well, I suppose she COULD do it, if she didn’t care about gaining a reputation for unreliability, but she could not reasonably expect him to continue considering her as a potential client.

Some of you are still not satisfied; I can feel it. “But Anne,” I hear you say, “this is all fine and dandy if Mehitabel receives the request for an exclusive after she’s submitted to others. But if she’s sending a big raft of queries out at the same time, she may well receive Quentin, Jessica, and Ryan’s requests for materials more or less simultaneously. What should she do then, huh? Put the other two on hold in order to humor Quentin’s request, or vice-versa?”

Ah, you must have heard of Mehitabel’s brother, Murgatroyd, who received three requests for submissions from precisely these agents within a single week. Since Quentin was the only one to place conditions on the submission, Murgatroyd was, like most new submitters, tempted to delay the other submissions in order to submit to him. But if Quentin takes a long time to get back to him, Murgatroyd risks the other requesters’ cooling off.

Unlike Mehitabel, Murgatroyd could ease his dilemma by taking one simple step — have you already guessed it?

In fact, let’s make an axiom out of it: never, under any circumstances, grant an open-ended exclusive. ALWAYS set a time limit on it — three weeks is perfectly reasonable — and let the requesting agent know that you intend to submit elsewhere after that.

Sound frighteningly daring? Actually, this kind of deadline-setting is rather common in the industry; people are busy. There’s no need to be confrontational about it, or even to double-check with the Quentins of this world that the deadline is okay: you merely need to state it in your cover letter. As in:

Thank you for your interest in my novel, HELL’S BELLES. I am pleased to give you an exclusive on it, as you requested. However, as other agents have asked to read it as well, I will have to limit the exclusive to three weeks.

See? Simple, direct, businesslike. Trust me, if Quentin wants longer, he will tell Murgatroyd so, but at least the latter will have been honest.

And after three weeks, whether he hears back from Quentin or not, Murgatroyd will be perfectly at liberty to submit to Jessica and Ryan. At which time, if Quentin is still vacillating (agents who ask for exclusives often take every bit as long to respond as those that do not), Murgatroyd should tell the other agents that another agent is looking at it, but he is no longer bound to exclusivity.

If he had not been clear at the outset and Quentin took a month or two to respond — far from uncommon — Murgatroyd would have gnawed his fingernails down to the elbow with worry, and still been no closer to landing an agent. By being clear about his own needs, rather than simply allowing three agents who do not know of one another’s existence to proceed as if each were the only one considering his work, Murgatroyd has both helped himself and avoided annoying any of them.

Enjoy your post-MLK querying binge, should you be indulging, and keep up the good work!

Posted on - 2 Comments on But don’t I already have a date to the prom? part II

But don’t I already have a date to the prom? part II

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Nifty logo, eh? It’s my ever-so-subtle way of reminding those of you in the greater Boston area about my upcoming talk at Harvard next Saturday, January 26th. I shall be speaking on the Multiple Myths of Philip K. Dick, along with David Gill of TotalDickHead.com — and since this will be my first public speech on the subject of my legally embattled memoir, I think it may be a tad on the exciting side.

Come to meet me, stay to hear Orson Scott Card or play Scrabble with a Harvardian. Vericon, the Harvard-Radcliffe Science Fiction Association’s annual SF convention, is typically a hoot, so it’s well worth the (quite inexpensive, and even less so for students) price of admission. I have been a bit quieter on the subject than I should have, I realize, considering that preregistration is less expensive than paying at the door.

I shall be plugging this event shamelessly over the next week, of course. I always like meeting my readers, and it really is about time that I started talking about the memoir, threats or no. (In case any of you were wondering, despite what Amazon says, my memoir never actually came out, due to the aforementioned lawsuit threats; my publisher apparently never changed the release information. So thank you to those of you who have asked, but I’m afraid that I can’t score a stray copy for anyone, because they were never actually printed. Sorry about that.)

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Like that little red picket fence separating the plug for my talk from today’s business? As I mentioned yesterday, I’ve been spending the week going through my ever-expanding gee, I need to blog on that someday list, the place where I keep track of all of the murky issues writers have asked me to clarify at some point.

Our murk du jour — actually, I began talking about it yesterday, as those of you who tuned in yesterday already know, so I suppose it is now the murk des deux jours — concerns submission to an agent who has asked for an exclusive look at the manuscript or an agency that will, as a matter of policy, will only accept exclusive submissions.

At the end of yesterday’s post on the different kinds of exclusives, I was positive that I heard some polite hemming out there in the ether, “Um, Anne?” some of you would-be submitters piped, “I’m a trifle confused. If, as you say, agencies that have an exclusives-only policy are so upfront about it, why do you keep getting questions from writers about how to deal with them AFTER the query has already gone out? Surely, the asking writers knew about the policy before they queried, right?”

Point well taken, but I’m not here to judge; I come bearing advice. The fact is, some aspiring writers do find themselves caught with a submission or two already out when the request for an exclusive submission comes in, and today, I’m going to talk about how they should handle it.

Hey, it can happen. Perhaps the writer (let’s call her Mehitabel) suddenly won a contest entered months before, and thus is suddenly a hot commodity, prompting an agent (let’s call him Quentin) to want to snap her up before others can woo her. Or maybe Mehitabel is sought-after because she abruptly snagged an Oscar, rescued a child fallen down a well, or declared a run for the presidency.

Why wouldn’t Quentin just rush up to her and offer a representation contract on the spot, if Mehitabel is such a hot ticket? Because the industry just doesn’t work that way; he’s going to want to see if he likes her writing first, not just her premise or her personally. More importantly, he needs to determine whether he thinks he can sell her writing easily to his already-existing contacts.

Either of which would be tough to pull off without reading the book in question.

Actually, these questions are not only at the top of the consideration list with a hot ticket — contrary to the expectations of many a pitcher at many a literary conference, agents literally never offer representation on an idea or prestige alone.

Did those first couple of examples seem a trifle far-fetched? Well, try a more common scenario on for size: perhaps other agents had been sitting on Mehitabel’s manuscript so long that she honestly wasn’t sure if her work was still under consideration when she queried Quentin, who works at an exclusives-only agency.

Or, still more common, perhaps she betting that she would hear back from Quentin before she received responses to any of the other two dozen queries she sent out three weeks ago along with the one to him.

Or perhaps — and I say this not to criticize our Mehitabel, who goodness knows has been working hard for years, but to prompt second thoughts amongst those who might be placing themselves in this position — she went ahead and included Quentin on her query list because she didn’t read his agency’s website closely enough.

However Mehitabel has ended up in the frankly rather enviable position of having several agents, one of whom is exclusive-happy, wanting to take a gander at her work, the fact remains that she now has a genuine dilemma on her hands. Since she already has submissions with agents, what is she to do about Quentin’s request for an exclusive?

Actually, before I answer that, why don’t you take a stab at it? Should Mehitabel:

(a) Wait in impatient silence until she hears back from the agents who already have it before sending it out — and then, if they do not offer representation, send out to Quentin along with a cover letter agreeing to an exclusive?

(b) Pretend that she doesn’t have submissions at other agencies, and just go ahead and send the requested materials to Quentin, trusting to Providence that not all of the agents will ask to represent her work?

(c) Call or e-mail Quentin, explain the situation, and ask if she should submit anyway?

(d) Contact the agents who already have the work, explain the situation, and ask them to hurry their decision to accept or reject her, so that she may get back to Quentin in a timely manner?

(e) Curse the day that she listened to that darned fool on the Internet who told her that it was more efficient to query many agents at once, rather than one at a time?

Scratching your head over this one? Before you commit to your final answer, let’s run through the pros and cons of each path:

If Mehitabel goes with option (a), she will be taking the moral high road (particularly if she sends Quentin an e-mail explaining why she can’t send off the requested materials right away). However, she will not have any control over how long it will take for the others to get back to her, so she will risk Quentin’s interest in her book cooling off.

How so? Well, in case you haven’t been submitting long enough to have first-hand experience of the phenomenon, it is far from uncommon for agents not to respond either positively or negatively to a submission for several months, for the exceedingly simple reason that they haven’t gotten around to reading it yet. Basically, by being too shy to check in with any of the agents involved, Mehitabel is dooming herself — and Quentin — to a possibly protracted wait.

If Mehitabel sets karmic considerations to one side and chooses option (b), however, she can get all of her requested materials mailed off toute suite. If only one of the agents offers representation, no one ever need know that she’s been a shade duplicitous.

If, on the other hand, more than one agent offers to sign her, or if (and this is the more common outcome) one agent offers before the others have responded, Mehitabel is going to be placed in the unpleasant position of having to ‘fess up to having simultaneously submitted. This would tend to burn her bridges with Quentin — and possibly with the others, if she hadn’t told any of them that there were other agents looking at her manuscript.

Quentins tend to hate that — as, actually, do most agents. And that can lead to a whole lot of unnecessary stress later on — because, really, there is no graceful way to explain to an agent who thinks he is the only one looking at it that if you don’t hear back from him within two weeks, you’re going to sign with someone else.

Not all that happy with option (b)? Does option (c) look like the most polite route — or at any rate, the one least likely to get Mehitabel in trouble with Quentin?

Actually, it isn’t, but it will take some of our favorite pastime, translating between points of view, to see why. Let’s take a gander at the probable e-mail exchange between Mehitabel and Quentin:

Dear Mehitabel:
Thank you for querying me with your novel, TERMINAL INDECISIVENESS. Please send the first fifty pages.
As you may already know, our agency will accept only exclusive submissions. Please enclose a SASE.
Quentin

Dear Quentin:
Thank you for your interest in my novel. I would be happy to give you an exclusive, but the fact is, two other agents already have partial manuscripts, and I don’t know when I shall be hearing back from them. I’m really impressed with your agency, though, and I certainly don’t want to knock it out of consideration.
Since it would obviously be impossible for me to give you an exclusive on material that’s already elsewhere, is it okay if I just go ahead and send you what I’ve sent the others?
Mehitabel

Dear Mehitabel:
As I mentioned, my agency only accepts submissions on an exclusive basis.
Quentin

Notice what happened here? Mehitabel tried to shift responsibility for solving her dilemma onto Quentin’s shoulders. From her POV, this made perfect sense: his request had caused a problem, so she asked him to modify his request.

From Quentin’s POV, however, she was asking him to change agency policy for the sake of a single writer who, for all he knows, simply did not bother to check what those policies were before querying. What possible incentive could he have for saying yes?

Mehitabel has thus inadvertently fallen into a very, very common trap for those new to submission: she is acting as though she has a personal relationship with Quentin, one that might make it permissible for her to ask a fairly big favor.

Essentially, she forgot that this is a business transaction — and in this, she is certainly not alone. Contrary to what many aspiring writers (especially those new to in-person pitching) believe, agents don’t ask to see pages because they are nice or because they instantly took a liking to a writer; they want to see work that they believe they can sell.

Remember, Quentin is not just looking for a talented writer — he’s looking for his dream client. ln that relationship, liking each other is icing on the cake, not a necessary precondition. Being a dream client is largely about professionalism. So in any pre-signing exchange, Quentin would be trying to assess how reliable she is likely to be as a client, whether she is likely to be able to meet deadlines or whether she will be profuse with excuses, how good she is at following directions…

Based upon those criteria, do you think Mehitabel went up or down in his estimation by sending that e-mail? Uh-huh.

Which brings us to option (d), contacting the agents who already have the work (i.e., not Quentin), explaining the situation, and asking them to hurry their decision to accept or reject her, so that she may get back to Quentin in a timely manner. While this might appear at first blush to be brazen or even rude, it is actually the best course for Mehitabel.

(I assume, of course, that you rejected option [e] on sight, as it would have cast some slight doubt upon your faith in yours truly. Which, naturally, you’re perfectly at liberty to do. I’ve said it before, and I’ll no doubt say it again: it’s up to you whether to take my advice or not, but I do expend great effort to give you my logic at length so you may make an informed choice. However, in this case, writers have contacted me to ask for my opinion on this particular subject, so I am giving it.)

Why is (d) the best course? Because it doesn’t involve either lying to Quentin (a poor idea) or dithering at him (also not good) — in fact, it places the question of timing squarely where it belongs, upon the agents who are already considering the book in question, not making demands upon someone who is not yet doing so.

Obviously, Mehitabel should not be brusque in making the request — and in her shaky shoes, I would probably wait until the other agents had the manuscript for at least a couple of weeks before sending something like the following:

Dear Jessica:
I am sorry to have to disturb you while you are considering my novel, TERMINAL INDECISIVENESS, but I thought you would like to be aware that another agent has requested the manuscript. As he has asked for an exclusive, however, I would need to hear back from you before I could legitimately submit it to him.
I hate to rush you, as I know that you are very busy indeed, but if you decide you are not interested, I would like to get it into his hands as soon as possible. Could you possibly arrange to make a decision within the next three weeks?
Thank you so much — and again, I am sorry to have to rush you.
Mehitabel

Now, Jessica could always say no, of course, as could the other agent who is reading Mehitabel’s work. But 95% of the time, they won’t — especially if, as is often the case in situations like Mehitabel’s, they’ve already had the manuscript for a month or two. (Or five.)

Note, please, that Mehitabel has been too smart to take Jessica to task for how long it has been; she is merely filling an interested agent in on what’s going on with the book. Far more likely to get a positive response than a whine about how an illiterate three-year-old could have managed to decipher the manuscript by now, I assure you.

If they say yes, or if they do not respond at all — more common than you might think — Mehitabel has at least made a good-faith effort to play fair in a difficult situation. Since she has already told Jessica that she will be granting an exclusive in three weeks’ time, she may go ahead and submit to Quentin then with a clear conscience. If he does make an offer, great; if he doesn’t, she may always go back to the first two.

Is that muttering I hear out there indicative of some confusion? “But Anne,” the mutterers murmur, “What happens if Jessica comes back AFTER that three-week period and offers representation?”

Great question, background mutterers — but it’s one for another day. In the meantime, keep up the good work!

Posted on - 5 Comments on Book marketing 101: synopses, part VI, or, when and where primal screaming is and is not constructive

Book marketing 101: synopses, part VI, or, when and where primal screaming is and is not constructive

I’ve been reading over what I’ve said about synopsis-writing over the last week, and I have to say, it doesn’t sound too appetizing, does it? No wonder aspiring writers so often push producing one to the last possible nanosecond before it is needed: it genuinely is a pain to summarize the high points of a plot or argument in a concise-yet-detail-rich form.

As it is such a different task than writing a book, involving skills widely removed from observing a telling moment in exquisite specificity or depicting a real-life situation with verve and insight, the expectation that any good book writer should be able to produce a great synopsis off the cuff actually isn’t entirely reasonable. In fact, the very prospect of pulling one together can leave a talented writer feeling like this:

the-scream-detail.tiff

Since we cannot change the industry’s demand for them, all we writers can do is work on the supply end: by taking control of WHEN we produce our synopses, we can make the generation process less painful and generally improve the results.

Okay, so these may not sound like great motivators to take a few days out of your hard-won writing time to pull together a document that’s never going to be published before you absolutely have to do it. Unless you happen to be a masochist who just adores wailing under time pressure, though, waiting is an exceedingly bad idea.

But you don’t need to take my word for it. For those of you who are still resistant to the idea of writing one before you are specifically asked for it I have two more inducements to offer you today.

First — and this is a big one — taking the time to work on a synopsis BEFORE you have an actual conversation with an agent (either post-submission or at a conference) is going to make it easier for you to talk about your book. It helps you think of your baby as a marketable product, as well as a piece of complex art and physical proof that you have locked yourself away from your kith and kin for endless hours, creating.

Even writers desperate to sell their first books tend to forget that it is a product intended for a specific market. In the throes of resenting the necessity of producing a query letter and synopsis, it is genuinely difficult NOT to grumble about having to simplify a beautifully complicated plot, set of characters, and/or argument.

Yet any agent who signs you is going to HAVE to summarize the book in order to market it — there is just no way around that.

By having labored to reduce your marvelously complex story or argument to its basic elements, you will be far less likely to succumb to that bugbear of pitchers, the Pitch that Would Not Die. When you are signed up for a 10-minute pitch meeting, you really do need to be able to summarize your book within just a few minutes — harder than it sounds! — so you have time to talk about other matters, such as whether the agent wants to read the book.

As anyone who has ever sat down for coffee or a drink with a regularly conference-attending agents can tell you, pretty much all of them have at least one horror story about a pitch that went on for an hour, because the author did not have the vaguest conception what was and was not important to emphasize in his plot summary.

Trust me, you do not want to be remembered for that.

The second inducement: a well-crafted synopsis is something of a rarity, so if you can produce one as a follow-up to a good meeting at a conference, or to tuck in with your first 50 pages, you will look like a star.

You would be astonished (at least I hope you would) at how often an otherwise well-written submission is accompanied by a synopsis obviously dashed off in the ten minutes prior to the post office’s closing, as though the writing quality, clarity, and organization of it weren’t to be evaluated at all. I don’t think that sheer deadline panic accounts for the pervasiveness of the disorganized synopsis; I suspect resentment.

I’ve met countless writers who don’t really understand why the synopsis is necessary at all, and thus hate it. All too often, the result is a synopsis that gives the impression not that the writer is genuinely excited about this book and eager to market it, but rather that he is deeply and justifiably angry that it needed to be written at all.

Believe me, to an experienced eye, writerly resentment shows up BEAUTIFULLY against the backdrop of a synopsis. The VAST majority of novel synopses simply scream that their authors regarded the writing of them as tiresome busywork instituted by the industry to satisfy some sick, sadistic whim prevalent amongst agents, a hoop through which they enjoy seeing all of the doggies jump.

Frustrated by what appears to be an arbitrary requirement, many writers just throw together a synopsis in a fatal rush and shove it into an envelope, hoping that no one will pay much attention to it. It’s the first 50 pages that count, right?

Wrong. In case you thought I was joking the other 47 times I have mentioned it over the last couple of weeks, EVERYTHING you submit to an agent or editor is a writing sample. If you can’t remember that full-time, have it tattooed on the back of your hand.

While frustration is certainly understandable, it’s self-defeating to treat the synopsis as unimportant or (even more common) to toss it out in a last-minute frenzy. Find a more constructive outlet for your annoyance — and make sure that every page you submit is your best writing.

Caught your attention with that constructive outlet quip, didn’t I? Realistically, it’s not going to help your book’s progress one iota to engage in passive-aggressive blaming of any particular agent or editor (or, even less sensible, their screeners and assistants). They did not make the rules, by and large.

And even if they did, let’s face it — in real life, almost nobody is actually brave enough to say to an agent or editor, “No, you can’t have a synopsis, you lazy so-and-so. Read the whole damned book, if you liked my pitch or query, because, as any fool can tell you, that’s the only way you’re going to find out if I can write is to READ MY WRITING!”

Okay, so it’s satisfying to contemplate. Picture it as vividly as you can, then move on.

I’m quite serious about this. My mental health assignment for you while working on the synopsis: once an hour, picture the nastiest, most aloof agent in the world, and mentally bellow your frustrations at him at length. Be as specific as possible, but try not to repeat yourself; the goal here is to touch upon every scintilla of resentment lodged in the writing part of your brain.

Then get back to work.

I know, it sounds silly, but it will make you feel better to do it, I promise. In fact, I think it would be STERLING preparation for either the querying process or a conference to name your least-favorite sofa cushion the Industry and pound it silly twice a day. I’m all in favor of venting hostility on inanimate objects, rather than on human ones.

Far better that your neighbors hear you screaming about how hard it all is than that your resentment find its way into your synopsis. Or your query letter. Or even into your verbal pitch.

Yes, I’ve seen all three happen — but I’ve never seen it work to the venting writer’s advantage. I’ll spare you the details, but trust me, these were not pretty incidents.

Tomorrow, I shall delve into the knotty issue of how a synopsis folded up behind a cold query letter might differ from one that is destined to sit underneath a partial. In the meantime, keep up the good work!

Posted on - 10 Comments on Book marketing 101: but what happens if they LIKE it?

Book marketing 101: but what happens if they LIKE it?

Congratulations to reader Kari Diehl, who took third place in the Pacific Northwest Writers’ Association’s literary contest’s romance genre division! Well done, Kari!

That’s the second placer amongst the 8 blog readers that I now know were nominated (reader Amy Fisher won the memoir/NF book category, as I announced over the weekend. Wahoo!), but as I did not go to the ceremony and the results are not yet posted online, I do not know how the rest did.

But please join me in a big round of applause to everyone who was nominated, and I’ll keep reporting good news as it rolls in. Or not, as the case may be. But I’m proud of all the finalists, and everyone who was brave enough to enter.

Okay, back to serious business:

sinclair-lewis.tiff

I feel as though I have been engaging in hypnosis for the last couple of weeks: you are relaxing, I tell you, RELAXING in the face of your upcoming pitching appointment… your only goal is to get these people to ask to see your work… you are buttonholing agents in at conference events and successfully giving your hallway pitch… you are calmly going through your 2-minute pitch to an agent who is delighted to hear it… your only goal is to get these people to ask to see your work, and you are thrilled when they do…

And you will read Sinclair Lewis (whose picture that is, incidentally: I love the intensity of those early 20th-century author photos; they always look as if they’re about to take a big bite out of the photographer)… and not think his work is dated… not dated, I tell you…

So let’s assume for the moment that the mantras I’ve been chanting at you for all these weeks have worked, and an agent or editor has asked to see the first chapter, the first 50 pages, or even the entirety of your manuscript. What do you do next?

In the first place, you send your submissions simultaneously to everyone who asked for them, for reasons I explained on Saturday. Your heart may tell you to give that dreamy agent who was so nice to you an unrequested exclusive, but believe me, your brain should be telling you to play the field.

Don’t tell me that love is blind. Follow Sinclair’s example and wear your glasses, for heaven’s sake.

Second, you send precisely what each agent asked you to send. No slipping in an extra five pages because there’s nifty writing in it, no adding a videotape of you accepting the Congressional Medal of Honor, no cookies or crisp $20 bills as bribes.

Need I say that I know writers who have done all these things, and now know better?

The first 50 means just that: the first 50 pages in standard format, even if that means stopping the submission in mid-sentence. (And if you aren’t absolutely positive that your manuscript IS in standard format or if you were not aware that manuscripts are NOT formatted like published books, please run, do not walk, to the FORMATTING MANUSCRIPTS category at right.)

If you’re asked for a specific number of pages, don’t count the title page as one of them — but no matter how long an excerpt you have been asked to send, include a title page. (If you don’t know how to format a professional title page, or even that there is a professional format for one, please wend your way to the YOUR TITLE PAGE category at right. You see, I really have been preparing my readers for this moment.)

Under no circumstances should you round up or down, even if pp. 49 or 51 is the last of the chapter: part of the point of this exercise is to show that you can follow directions, a rather desirable attribute in a potential client who might be expected to meet sudden deadlines or make surprise revisions down the line.

If asked for a synopsis, send one; do not enclose one otherwise. Ditto for an author bio (don’t worry; I’ll be talking about how to build one next week), table of contents (unless you’ve been asked to submit a book proposal), illustrations, letters of recommendation from your favorite writing teacher, and the aforementioned cookies.

Just send what you’ve been asked to send: no more, no less. With two exceptions: first, you should include a SASE. industry-speak for a stamped (not metered), self-addressed envelope for the manuscript’s safe return. Second, you should include a cover letter.

Why the cover letter? Well, in the first place, render it as easy as humanly possible to contact you — the last thing you want is to make it hard for them to ask for more pages, right? But also, you should do it for the same good, practical reason that I’m going to advise you to write

(Conference name) — REQUESTED MATERIALS

in 3-inch letters on the outside of the envelope: so your work doesn’t end up languishing in the slush pile of unsolicited manuscripts (which are, incidentally, almost invariably rejected). Agents and editors hear a LOT of pitches in the course of the average conference; no matter how terrific your book is, it’s just not reasonable to expect them to remember yours weeks after the fact (which it almost certainly will be, by the time they get around to reading it) simply by its title and your name.

Thus, it is in your best interests to remind them that they did, indeed, ask to see your manuscript.

Be subtle about the reminder — no need to state outright that you are worried that they’ve confused you with the other 150 people they met that day — but it is a good idea to provide some context. Simply inform the agent or editor him/her where you met and that s/he asked to see what you’re sending. As in,

Dear Mr. White,

I very much enjoyed our meeting at the recent Conference X. Thank you for requesting my fantasy novel, WHAT I DID TO SAVE THE PLANET.

I enclose a SASE for your convenience, and look forward to hearing from you soon. I may be reached at the address and phone number below, or via email at…

Regards,

A. Writer

That’s it. No need to recap your plot or re-pitch your concept. Just simple, clean, businesslike. (But NOT, I beg you, in block-indented business format; many folks in the industry regard business format as only marginally literate, at best. I don’t care what you do in the multi-million dollar factory you run: indent those paragraphs whenever you are dealing with anyone in publishing.)

Oh, and if other agents or editors requested it, say so. Considered good manners, and often gets your submission read a bit faster.

The other reason that mentioning where you met is a good idea is — and I tremble to tell you this, but it does happen — there are some unscrupulous souls who, aware that pitch fatigue may well cause memory blurring, send submissions that they CLAIM are requested, but in fact were not.

“Oh, like he’s going to remember ANY pitcher’s name,” these ruthless climbers scoff, stuffing first chapters into the envelopes of everyone who attended a particular conference.

Such scoffers occasionally receive a comeuppance redolent with poetic justice: VERY frequently, the roster of agents and editors scheduled to attend a particular conference changes at the last minute. How well received do you think a, “I enjoyed our conversation at last weekend’s Conference That Shall Not Be Named,” letter goes over with an agent who missed a plane and didn’t show up at that particular conference?

Tee hee.

Do remember, though, for the sake of your blood pressure, you do NOT need to drop everything and mail off requested materials within hours of a conference’s end. The standard writers’ conference wisdom advises getting it out within three weeks of the conference, but actually, that’s not necessary. The publishing industry pretty much shuts down from early August until after Labor Day, anyway.

As I believe I said half a dozen times in the week leading up to the Conference That Shall Not Be Named, a nice conversation with an agent or editor at a conference is just a nice conversation at a conference, not a blood pact.

Nothing has yet been promised — and it can’t have been. As I have mentioned several dozen times throughout this series, no agent is going to sign you on a pitch alone; no matter how good your book concept is, they are going to want to see actual pages before committing.

Why? That old industry truism: “It all depends upon the writing.”

By the same token, you are not bound to honor the request for materials instantaneously. And no, the fact that you said you would send it the moment you got home from the conference does NOT mean that you should send it off without proofing and performing any necessary revisions; unless they asked for an exclusive, they do not expect you to send it within a day or two, or to overnight it.

Besides, it is very much to your advantage that they see your work at its absolute best, after all, not as our work tends to be before a hard-copy proofing.

Long-time readers, chant it with me now: take the time to read EVERY page you intend to submit to ANYONE in the industry in hard copy, out loud, every time.

There is no better way to weed out the mistakes that will strike you a week later as boneheaded (for a sample of these, see the archived Let’s Talk About This on the subject), and the extra couple of weeks fixing any problems might take will not harm your chances one iota.

Trust me, agents and editors meet too many writers at conferences to sit around thinking, “Darn it, where is that Jane Doe’s manuscript? I asked for it two weeks ago! Well, I guess I’m just going to reject it now, sight unseen.”

A common writers’ negative fantasy, but it just doesn’t happen. These people are simply too busy for that. If you wait 6 months to send it, they may wonder a little, but 6 days or 6 weeks? Please.

So unless you already have the manuscript in apple-pie order (which includes having read it — take a deep breath now, so you can say it along with me — in its ENTIRETY, IN HARD COPY, and ALOUD), it’s worth your while to take the time for a final polish. You want your book to be pretty for its big date, right?

Don’t worry: I’ll be talking about that final polish in the days to come, and a bit more about timing your submissions tomorrow. In the meantime, heaps of congratulatory applause to Kari, Amy, and everyone else whose bravery in pitching resulted in requests for material. Way to get out there and market your work!

You are relaxing about getting those requested materials out the door, I tell you… relaxing…

Keep up the good work!

Posted on - 10 Comments on Let’s talk about this: please share your pitching experiences

Let’s talk about this: please share your pitching experiences

I’ve been getting such great feedback from readers returning, exhausted, from the Conference That Shall Not Be Named about their pitching experiences that I want to extend an open invitation for attendees (of this or any other pitch-centered conference) to post their insights as comments here.

There’s nothing like a writers’-eye view for getting the skinny on the perils of approaching agents and editors — and it would be hard for the dispatches from the pitching front to be any more up-to-date than this.

So do share your thoughts: how was it different from what you expected, and what part of preparation helped you the most? What do you wish you had known before you pitched, and what did you hit out of the ballpark?

I’m sure writers gearing up to pitching for the first time would love to hear it. Heck, we’d all like to hear it, wouldn’t we?

A couple of caveats: keep your observations G-rated, please, and for your own sake, please forbear from naming names. (I learned at a recent after-hours party that my readership amongst industry types is quite a bit broader than I had realized, and I don’t want to be the means of anyone’s burning any bridges that might conceivably be handy in crossing rivers down the line.)

To get the ball rolling, at a recent conference that I shall not identify, I noticed (and so did the agents and editors) that the pros’ schedules had been set up so tightly as to minimize their non-appointment time wandering around the hallways to a practically unprecedented low. To put it as delicately as possible while still conveying meaning, their scheduled social obligations seemed often to result in oversleeping and an aversion to loud noises in the morning hours.

Which necessarily sharply limited the hallway pitching opportunities for anyone who was not habitually distributing bloody marys with one hand and coffee with the other.

Frankly, I’d never seen this happen before, at least not to the extent of — and this is just a rumor, mind you — cancelled a.m. pitching appointments. It made me wish that I had given my readers a heads-up about the possibility of having either structurally or socially limited access. I promise that I shall be racking my brains to come up with a few clever strategies for dealing with it in future, but I would love to hear how readers handled it in the present.

So I am turning it over to you: what did you learn from your pitching experience that might help others? What worked for you?

PS: If you have complaints, compliments, or suggestions about how any conference you attend could be improved, you should contact the organization that threw it directly about them; please don’t assume that anything you say here will necessarily get back to them. Most conference organizers do take attendee feedback fairly seriously, and sharing your views might result in a better conference for everyone next year.

Posted on - No Comments on Book marketing 101: it ain’t necessarily so

Book marketing 101: it ain’t necessarily so

Yesterday, I wrote about one of the great fringe benefits of conference attendance, making friends with other writers. The person sitting next to you at the agents’ forum might well be famous five years from now, you know, and won’t you be glad that you made friends with her way back when?

Today, I am going to talk about the other end of the spectrum, the naysayers and depression-mongers one occasionally meets at writers’ conferences. And, still more potentially damaging because they’re harder to pin down, the infectious rumors that inevitably sweep the halls from time to time.

You need to inoculate yourself against them. So think of what I’m about to tell you as an adult cootie shot.

Let me step outside the writing world to give you an example of the classic naysayer. Last summer, I went over to a friend’s house for a “let’s save the garden from being reclaimed by the jungle” party. Lopping off branches and deadheading roses in the hot sun, I couldn’t help but notice that another party guest — let’s call her Charity, because she was so VERY generous with her opinions about how other people should be spending their time — kept looking askance at everything I did. I could not so much as pull a weed without her telling me I was doing it wrong.

It was exactly like cooking Christmas cookies with my mother-in-law.

At first, I thought she just didn’t like me, but I soon noticed that Charity was striding around the yard, correcting everyone, in the most authoritative of tones. We all took it meekly, because she seemed so sure that she was right.

However, the third time she gave me advice on pruning that I — the girl who grew up in the middle of a Zinfandel vineyard, pruning shears in hand — knew to be balderdash, I realized something: she was barely doing any gardening herself. She had no idea what should be done. And yet, she had appointed herself garden manager.

Why am I telling you this? Because I can guarantee you that no matter which writers’ conference you choose to attend in your long and I hope happy life, you will run into at least one of Charity’s spiritual cousins.

They’re not hard to recognize as a family. It will be the writer who tells you, in solemn tones, that there’s a national database of every query that’s ever been submitted, so agents can automatically reject ones that have been seen by too many agents. Or that if you’ve been rejected by an agency once, you can never query there again, because THEY maintain an in-house database, dating back years. Or that you’ll get into terrible trouble if you EVER have more than one query out at once. Or that you should NEVER call or e-mail an agency, even if they’ve had your manuscript for over a year.

None of these things are true, incidentally; they’re just persistent rumors that have been circulating harmfully on the conference circuit for years. To set your mind at rest, there are no such databases, and unless an agency actually specifies that it will not accept simultaneous submissions, it simply does not have that policy. Period. And if an agency has lost a requested manuscript, believe me, they want to know about it toute de suite.

But these rumors SOUND so true, don’t they? Especially after you’ve heard them 147 times over the course of a weekend. It’s like brainwashing.

I don’t think that people perpetuate them on purpose to dishearten other writers, necessarily, but I have noticed that anyone who speaks with apparent authority on the rules behind the mysterious world of publishing tends to be surrounded by an audience at the average conference. There are some definite perks to being the person who walks into a group of writers and says this and this and this is true.

For instance: you believe me, don’t you?

It works, of course, because the publication process IS often confusing and arbitrary. As anyone who has ever spent ten minutes browsing in a bookstore already knows, there are plenty of published books that aren’t very good; as anyone who has a wide acquaintance amongst writers also knows, there are plenty of perfectly wonderful writers whose work does not get published.

There IS a lot of luck involved, unquestionably. If your manuscript happens to be the first one that the agent reads immediately after realizing that her marriage is over, or even immediately after stubbing her toe on a filing cabinet, your chances of her signing you are definitely lower than if, say, she has just won the lottery. And there is absolutely nothing you can do to affect whether your work hits someone’s desk on a good or a bad day.

The more you know about how the industry operates, however, the better your chances of falling on the right side of the coin toss. But the right way to learn about it is not through rumors.

Ask people whom you are positive know how the industry works. Go to the agent and editor forums at the conference, and listen carefully. Learn who likes what. These are people with individual tastes, not mechanized cogs in a homogenous industry where a manuscript that interests one agent will inevitably interest them all.

Contrary to what that sneering guy in the hallway just told you.

Which is why, incidentally, you should always take it with a massive grain of salt whenever even the most prestigious agent or editor tells you, “Oh, that would never sell.” What that actually means, in the language the rest of us speak, is “Oh, I would never want to try to sell that.”

It is, in fact, a personal preference being expressed, and it should be treated as such. It may well be a personal preference shared by a substantial proportion of the industry, such as the nearly universal declaration prior to the success of COLD MOUNTAIN that historical fiction just doesn’t sell anymore, but it is still a personal opinion.

If you doubt that, consider: when the author of COLD MOUNTAIN went out looking for an agent, the platitude above WAS standard industry wisdom. And yet some agent took a chance on it. Go figure.

I am harping on this point for two reasons. First, it is a very, very good idea to bear in mind that not everything everyone who speaks with authority says — no, not even a senior editor at a major publishing house, or the agent who represents a hundred clients, or me — is necessarily accurate 100% of the time. That knowledge can save your dignity if you get caught in a meeting with an agent who dislikes your book’s premise.

Trust me, I’ve been there. Just thank the speaker for his opinion, and move on.

I’m quite serious about this: don’t be afraid to walk away. If you find yourself caught in a formal meeting with an agent or editor who tells you within the first thirty seconds that she does not represent books in your category, or that the premise isn’t marketable, or any other statement intended to prevent you from completing your pitch, you are under no obligation to remain and listen to the pro’s opinion. You are well within your rights to murmur, “Thank you for your time, then,” and leave.

Or, as I mentioned earlier in this series, you can take the moral high ground, and turn the conversation into a learning experience. You can always learn something from contact with an industry professional.

For example, you might say, “Oh, I’m sorry, I didn’t know you didn’t represent this kind of work,” (try to say it politely, even if the agent or editor’s conference guide blurb actually state specifically that he DID represent this kind of work) “but if you were me, who else at the conference would you try to pitch this book to, given your druthers?”

Or, “Gee, I’m sorry to hear that you think it won’t sell. Would you mind telling me why? Do you think this is a trend that will go away after awhile, or do you think books like this always have a hard time selling”

Or even, “If you were a writer just starting out, how would you try to market a book like this to agents and editors?”

Beats losing your temper, and it certainly beats bursting into tears. Often, agents and editors are happy to give you tips in exchange for your sparing them a scene.

The other reason I am harping on why you should take blanket pronouncements with a small mountain of salt. While rumors about secret ways in which the industry is out to get writers may roll off your back at the time you first hear them, they can come back to haunt you later in moments of insecurity.

And the last thing you will need if an agent has held on to your manuscript for two months without a word, and you are trying to figure out whether to call or not to check up on it (do), is a nagging doubt at the back of your mind about whether writers bold enough to assume that the US Mail might occasionally misplace packages are condemned forever as troublemakers, their names indelibly blacklisted in a secret roster to which only agents have access.

Sounds a little silly, put that way, doesn’t it?

When confronted with a hallway rumor, don’t be afraid to ask some critical follow-up questions. “Where did you hear that?” might be a good place to start, closely followed by “Why on earth would they want to do THAT?”

With an industry professional, you can use polite interest to convey incredulity, “Really? Do you know someone to whom that has happened? Did it happen recently?”

Whatever you do, if you hear an upsetting truism, do not swallow it whole. You look that gift horse in the mouth, and everywhere else, before you wheel it into Troy.

And when someone of Greek descent tells you to give a Trojan horse the once-over, believe it.

Let me just go ahead and nip the ubiquitous database rumor in the bud, since it is one of the most virulent of the breed. Since the average agency receives around 800 queries per week, can you imagine the amount of TIME it would take to maintain such a query database, even for a single agency? It would be prohibitively time-consuming. They barely have time to open all of the envelopes as it is, much less check or maintain a sophisticated tracking system to see if any given author queried them (or anybody else) two years ago.

A good rule of thumb to measure the probability of these rumors is to ask yourself two questions each time you hear one. First, would the behavior suggested serve ANY purpose to the agency, other than being gratuitously mean to writers who query it? Is its only real purpose the exercise of power?

Second, would performing the suggested behavior require spending more than a minute on each query — say, to input statistics into a database? Could the agency accomplish it WITHOUT hiring an extra person (or five) to maintain the roster of doom?

If the answer to any of these questions is no (and it almost always is), chances are, the rumor’s not true. Even unpaid interns’ time costs something. They could be opening all of those envelopes, for instance.

Okay, that’s a long enough walk on the depressing side of the street. Tomorrow, on to what happens if an agent loves your pitch. In the meantime, keep up the good work!

PS: Just between ourselves, my predictive abilities sometimes startle even myself: my spies — oh, they’re everywhere — at the Conference That Shall Not Be Named tell me that 100% of the pitching info being taught there is toward a 3-line pitch. Sigh. I’m glad at least some of the attendees will have more to say for themselves and their books. I’ve also heard from several sources that the wining and dining (mostly the former) of the pros has been unusually lavish this year, to the extent that a savvy writer might want to wait until after their second cup of coffee to pitch to them in the mornings. But that’s just what about a dozen little birds told me; might not be true. But it does raise a possibility that one might want to bear in mind for future conferences, eh?

Posted on - 11 Comments on Book marketing 101: asking the right questions, some good news, and a goal!

Book marketing 101: asking the right questions, some good news, and a goal!

It’s going to be a long one today, campers, but I can’t resist opening with a bit of good news: I sold a book yesterday!

To be precise, my agent, the fabulous Jim McCarthy of DGLM (who will be attending a certain upcoming Conference That Shall Remain Nameless), successfully marketed my next nonfiction book, a political memoir I am writing with the godmother of the first civil rights act of the 21rst century, Marsha Coleman-Adebayo. It’s being acquired by a wonderful editor — and believe me, as an editor myself, my standard for wonderful is very high indeed — at a terrific independent press.

So I am THRILLED. Now I just have to write it.

Because, you see, like most NF and even most memoirs, it was sold on the basis of a proposal and the first chapter. And if that’s news to all of you memoir-writers out there, please see the WRITING MEMOIR category at right.

(Because I have a lot of material to cover today, I am going to refer to past posts, rather than explaining each point in full, as is my usual wont. If you don’t have time to check, don’t worry: I shall doubtless be revisiting many of these issues in the months to come.)

In case you’re curious about what happens after an offer is made and excepted, the agent then issues what’s called a deal memo, a 1- or 2-page document stating just the facts, ma’am: who is buying it, who the acquiring editor is, how much the advance is and how it will be paid (usually in either two or three installments; for further explanation, please see the ADVANCES category at right), the royalty rates, who owns what subsidiary rights (film, audio, book club, etc.), the area to be covered by the sale (first North American rights, first English-language rights, world rights), the length (always an issue in a book-to-be-written), the delivery date (that’s when I have to get them the finished manuscript), and the tentative publication date (when it will hit the shelves).

And all of that’s before the contract’s even written. Agents honestly do work very hard on their clients’ behalves, you know.

All very exciting, of course, and a trifle disorienting. I shall keep you posted, naturally, as the deal becomes codified.

A second bit of good news: FAAB (Friend of Author! Author! Blog) Jonathan Selwood’s first novel, The Pinball Theory of Apocalypse, comes out today, and with what fanfare! I was in Portland a couple of weeks ago, and just look at what greeted me when I arrived at my favorite bookstore:

/j-selwoods-marquee.tiff

If having one’s name emblazoned on a terrific bookstore’s marquee isn’t a goal worth having for any writer, I should like to know what is. Congratulations, Jonathan!

For those of you who live in the Portland area, Jonathan will be reading tomorrow night (thus the marquee) at Powell’s City of Books on Burnside. He will be reading in the Seattle area in a couple of weeks, and I, for one, am looking forward to hearing him.

So there you have it: concrete visions of goals-along-the-way for YOUR writing career. Go ahead, spend a few minutes envisioning your name on that marquee and your agent calling you about an offer on your book. That’s where you’re headed, and that’s why you’re investing all this hard work in making your work professional.

It may seem a trifle silly to say that outright, but it’s tempting to focus upon only the end products of writing: the book in the reader’s hand, the royalty check in the bank account, you reading your work to a hushed crowd of avid devotees. But days like this are well worth acknowledging. If you’re in it for the long haul, believe me, celebrating the victories along the way — your own AND others’ — helps sustain you through the long, dark days of seemingly endless work.

I mention this because it fits so beautifully into today’s topic: working up nerve to approach agents to pitch. Because, you see, in the flurry of pitching and querying, signing with an agent can start to feel like the end goal, the point at which all of the hard work is going to end, rather than a victory to be celebrated along the way. Yes, you do want an agent to fall in love with your writing — but never forget that the point of having an agent is to market your book.

Which means — and this is going to seem rather funny, in a pitching situation, when you are concerned with catching an agent’s wandering eye — you should be considering if the person in front of you is a good bet for helping you meet your ultimate goal of publication.

Because believe me, the author’s work does not end when the ink dries on the agency contract: its nature merely changes.

So you’re going to want to ask some questions about who these people are, what they typically represent, and how they like to work with writers. Agenting styles are very different: some are very hands-on, line-editing the work they represent, and some prefer to, as the saying goes, “leave the writing to the writers.” Some enjoy explaining the publishing process to their clients, and some are infuriated by it.

It really is in everyone’s best interests, therefore, that such preferences be aired up front.

I know: it’s intimidating, and you don’t want to offend anybody. But remember, these people come to a conference to discover people like YOU. Don’t talk yourself out of approaching them. Yes, the deck is stacked, but that does not mean that it’s impossible to make it: writers find agents at conferences all the time.

Including, incidentally, yours truly. After asking simply mountains of very pointed questions.

Fortunately, you need not wait until your pitching appointment or you have buttonholed an agent in the hallway to ask such questions: most conferences, including this coming weekend’s Conference That Shall Not Be Named, feature panels where agents and editors talk about their work. Almost universally, the moderator will ask for questions from the audience.

Here’s your chance to ask many agents at once about what they like in a book — and in a client.

It’s a golden opportunity — yet much of the time, it’s is squandered with the too-specific question of the conference newbie who thinks this is an invitation to pitch: “Would you be interested,” such a fellow will stand up and ask, “in a book about a starship captain who finds himself marooned on a deserted planet where only mistletoe grows, and his only chance of escape is to court the ancient Druidic gods?”

Now, personally, I would probably want to take a gander at that particular book, if only for giggles, but question time at an agents’ forum is NOT an appropriate venue for pitching. You should feel free to walk up to the panelists afterward to try out your hallway pitch, but you will make a much, much better impression if you use the question time for, um, questions.

What is likely to happen when our misguided friend ignores this dictum? One of two things, depending upon the mood and generosity level of the agents so approached. If they’re feeling kind, one of them will try to turn this too-specific question into an issue of more general concern, as in, “It’s interesting that you ask that, because the SF market right now is very much geared toward…”

The other, less charitable and more common response is for the agents all to say no and the moderator to ask for the next question from the audience.

Just don’t do it.

A popular variation on this faux pas is a questioner’s standing up, describing his book, and asking how much he could expect to receive as an advance. From the writer’s point of view, this certainly seems like a reasonable question, doesn’t it? Yet to industry-trained ears, it says very clearly that the asker has not gone to the trouble of learning much about how publishing actually works.

Why is that so evident? Well, in the first place, advances vary wildly. Think about the deal memo: pretty much everything that has to do with the author’s cut is a matter of negotiation. Which leads to the second point: a book that attracts competitive bidding today may not interest any editor at all six months from now.

So really, when an aspiring writer asks such a question, what an agent tends to hear is, “I want you to predict the market value of a book you know absolutely nothing about.”

Again: not the best idea. You’re going to want to keep your question general and, if at all possible, have everyone on the panel answer it, so you don’t appear to be targeting one of them for something he said. (It happens.)

Another common faux pas is to challenge what an agent on the panel has already said. Often, the writers who go this route will cite another source, for added credibility, “You said X ten minutes ago, but Miss Snark says…”

This question format will not help you win friends and influence people.

Why? Well, no one particularly likes to be contradicted in front of a roomful of people, right? Being told that someone out there is laying down rules of her conduct is far more likely to raise hackles than provide clarification.

And it’s not as though the average agent reads the many writing blogs out there, even if she happens to write one herself. (As does, I believe, Rachel Vater, also scheduled to attend the CTSRN) So any name you cite — up to and including Miss S’s, who enjoys a mixed reputation amongst agents — is unlikely to seem like an unimpeachable source.

Although you may certainly feel free to preface your remarks to my agent with, “I really like Anne Mini’s blog,” should you be so moved.

As long, that is, as you did not add immediately thereafter, “and she says that what you told us before is wrong.” Trust me: as an opening gambit, it just doesn’t work.

So what should you ask that intimidating row of agents? A few suggestions that designed to elicit information you would probably have a hard time gleaning anywhere else — and will generally provoke interesting comments, rather than the usual bleak diagnoses of how tough the market is right now:

“What was the last book each of you picked up at a conference? What made that book stand out from the others you heard pitched?” (I love this question, as it gives pitchers hints about how the agents like to hear a book described.)

“Who is your favorite client, and why?” (This is a question they tend to love, as it enables them to promote a client’s work. Make a great show of writing down names.)

“How long do you stick with a book you really love that’s not selling before you give up on it?” (In many ways, this is the single most important thing to know about an agent with whom you’re considering signing — and it’s an agent-friendly question, because they almost invariably answer it by talking about a pet project.)

“How is selling a first-time author’s book different from selling the work of someone more established?” (They’l like this question less, but it will give you a pretty good idea of who has sold a debut novel lately and who hasn’t.)

“Are you looking for a career-long relationship with a writer when you consider a submission, or are you only thinking about the book in front of you? If you thinking in the long term, how often do you expect your clients to produce new books?” (This last varies a LOT.)

“How much feedback to you give your clients before you submit their books? Do you usually ask for a revision before you send a book out? How much do you like to get involved in the revision process?” (Yes, this is an enormous question, but the agents who never edit at all will usually say so immediately.)

“Is there any kind of book you specifically do NOT want to hear pitched this weekend?” (Hey, someone’s got to pull the pin on that grenade. Sometimes they will answer this question unsolicited, however, so do keep an ear out during the forum.)

What’s the worst query letter you ever got, and why?” (This is a great question to ask if you’re not planning to do any hallway pitching. The responses are usually pretty colorful. It’s also worth asking if they have any automatic red flags for submissions.)

These are pretty fundamental questions, but you are well within your rights to ask them. Every agent has a different representation style, and you will want to know about any pet peeves or preferences before you stick your pages under their respective noses, right?

You’ll be pleased to hear, after all that, that there is really only one question that someone absolutely needs to ask at the editors’ forum — although most of the questions above will work in this context, too. Since most publishing houses now have policies forbidding their editors from picking up unagented work, everyone in the room will be happier in the long run if you just pull the pin on the grenade:

“If you found a fabulous book here at the conference, which of you could sign the author directly, and which of you would have to refer her to an agent?”

Yes, it’s a bit in-your-face, but the fact is, the editors from houses that have this policy tend to assume that pitchers are already aware of it. Asking to know whether you’ll be pitching to someone who could act directly or not can help you streamline your pitching attempts.

Don’t be afraid: you’re there to learn how to market your work better, and they are there to pick up new writers. You are not a second-class citizen begging the nobility for a favor, as so many first-time pitchers seem to think: you are trying to find the best collaborators for your writing career.

As Francis I of France put it: “The sun shines for me as for others. I should very much like to see the clause in Adam’s will that excludes me from a share of the world.”

You deserve to be heard, in short. Don’t let ’em intimidate you.

Tomorrow, a few hints on maintaining your energy throughout what can be a pretty exhausting event. Keep up the good work!

Posted on - 5 Comments on Guest blogger Jonathan Selwood: Offbeat or Offensive?

Guest blogger Jonathan Selwood: Offbeat or Offensive?

Hello, campers —
Anne here, bringing you your promised treat for hanging on through Book Marketing 101: a guest post from the subversively hilarious author Jonathan Selwood. Since Jonathan’s first novel, The Pinball Theory of Apocalypse, is coming out from Harper Perennial next week, I’ve asked him to share his insights on how to market offbeat fiction.

He generously agreed — and the results surpassed even my high expectations. This is one seriously creative marketer.

If anyone is qualified to enlighten us on the subject of selling controversial writing, it’s Jonathan. Check out the blurb for his book:

For years, painter Isabel Raven has made an almost-living forging Impressionist masterpieces to decorate the McMansions of the not-quite-Sotheby’s-auction rich. But when she serendipitously hits on an idea that turns her into the It Girl of the L.A. art scene, her career takes off just as the rest of her life heads south. Her personal-chef boyfriend is having a wild sexual dalliance with the teenage self-styled Latina Britney Spears. If Isabel refuses to participate in an excruciatingly humiliating ad campaign, her sociopathic art dealer is threatening to gut her like an emu. And her reclusive physicist father has conclusively proven that the end of the world is just around the corner.

Now, with the Apocalypse looming — and with only a disaffected Dutch-Eskimo billionaire philanthropist and his dissolute thirteen-year-old adopted daughter to guide her — there’s barely enough time remaining for Isabel to reexamine her fragile delusional existence…and the delusional reality of her schizophrenic native city.

Now that, my friends, is a PITCH. Take it away, Jonathan!

/j-selwoods-cover.tiff

I don’t think I’m going to shock anyone if I say that it’s difficult to market an “offbeat” novel. The truth is it’s difficult to market any novel, and the less an author’s work fits into one of the currently hot genres, the more complicated the task becomes. So how does one best go about it? I have no #%$#&@% clue. What I do know is how I’ve tried to go about it.

As a first-time novelist with a dark comedy that at least one blogger described as “stumbling drunk through a fun house,” I began my marketing endeavors by looking online to see what some of the other less mainstream authors (read: mentally ill) like myself were doing.

I soon found that the answer was not much. Since the first thing I do when I hear about a new writer is start Googling, I was baffled to find that many of my favorite writers didn’t have websites or even MySpace pages. This seemed… insane.

I knew that if my little dark comedy was going to stand out in a tabloid world glutted with photos of pantyless starlets snorting cocaine, I’d have to do more than just send out a few reviewer copies and hope for the best. I also knew that the only way to get myself to put actual effort into marketing was to break out a fifth of Old Crow and try to have fun with it.

My first step was to design a webpage. Since I wanted the same kind of control over it that I have over my writing (I’m one of those sub-clinical OCD rewriters), I decided to learn HTML and design it myself.

Was this an efficient use of my time? No. In fact, it was a ridiculously stupid use of my time. I highly don’t recommend designing your own website unless you already know how to do it. In any case, at least I ended up with something that does not remotely resemble anybody else’s website.

When it came to writing my bio, I decided to forgo the usual banal listing of my MFA degree and utterly obscure publications, and instead compete directly with all those pantyless tabloid starlets by highlighting the nude cocaine parties of my own Hollywood youth. (Note: I’ve since discovered that if you Google “nude cocaine parties,” my bio comes up number one!)

I also had yet to garner any reviews (the novel was still in the editing phase), so I posted a bunch of embarrassing photos of my friends and just made up some reviews for a Readers Like You section. Why my friends allowed me to do this is beyond me…

Once I’d wasted so much time learning HTML, I decided I might as well design some more sites. Since the title of my novel is The Pinball Theory of Apocalypse, I quickly snapped up the domain and put up a bogus site purporting to scientifically explain said “Pinball Theory of Apocalypse.”

I think my favorite part is the description of what will happen when Pluto loses its stable orbit and collides with Uranus: “Once impacted, Uranus will quickly stretch out and expand into a superheated cloud of molten rock and toxic gas large enough to engulf the entire inner solar system.”

Since the protagonist of my novel becomes LA’s “It Girl Artist” by painting replicas of classic artwork with the faces changed to celebrities, I thought I’d also use the magic of Photoshop to put up some of her artwork in a gallery site. Macaulay Culkin as Blue Boy is my favorite, but I also like Tom and Katie as American Gothic.

It was at this point that too much coffee and perhaps too little lithium salt combined to send my marketing approach off into… well, a rather bizarre direction. In the novel, my protagonist is at one point pressured by her sociopathic art dealer to do an ad campaign for the hottest new craze in plastic surgery—vaginal rejuvenation. A deranged friend of mine here in Portland suggested that I actually create a joke brochure for vaginal rejuvenation.

The idea sounded so completely wrong, that I sat down and wrote the copy for it immediately. Another friend of mine in New York was kind enough to do the design work, and within a week, I had a lovely tri-fold brochure advertising everything from “Labial Microdermabrasion” to complete “Hymenoplasties.”

I then emailed a PDF of the brochure to my editor and asked if there was any way we could send out some of the brochures with the reviewer copies.

“Wait…You want me to send out a brochure for vaginal rejuvenation along with the reviewer copies of your novel?” she asked.

“Yes.”

There was a short pause.

“I love it.” She laughed.

(Did I mention that my editor rocks?)

In any case, Harper Perennial printed up the brochures and (still trying to justify all the time I spent learning HTML) I put up the Selwood Institute website.

Now you may be wondering whether sending out a vaginal rejuvenation brochure might perhaps backfire with some of the more humor-impaired reviewers. Well, the answer is, yes, it did—in fact, I’m still getting hate email.

However, The Pinball Theory of Apocalypse is a dark comedy, and anybody without a dark sense of humor is obviously going to hate it anyway. When you write something offbeat, you shouldn’t hope to please everyone—that’s what the mild-mannered mainstream is for.

Take a writer like Charles Bukowski (not that I’m making any direct comparison between my own work and his). The fact that so many people truly hate him only makes his fans that much more fanatical. When people came to protest his readings, he would blow them kisses.

The final move in my unconventional campaign was to set up a MySpace page —which is actually pretty damn conventional these days. Not only does it give me another place to try to hook readers with my bio, but it’s given me invaluable insight into just how disturbed my potential readership is.

In other words, I’m thinking about investing in some new deadbolts and a stun gun.

I should conclude by saying that my book has yet to be released, and I have no idea whether any of these techniques will work to boost sales. What I do know is that the next time I try to get a “straight” job, I’m totally #$#%$@. Seriously, who the hell is gonna hire the “nude cocaine party” guy?

Anne again: thank you, Jonathan! If that doesn’t get all of our marketing synapses firing, nothing will. In the midst of marketing season, it’s a timely reminder that knowing who your target audience is — and isn’t — is crucial to promoting a novel at every stage.

If Jonathan’s book piqued your interest, but you live in a part of the world that might frown upon your marching into the nearest bookstore and announcing, “Give me the book by that nude cocaine party guy!” here’s a good independent bookstore that just loves to ship things discreetly in plain wrappers.

Posted on - No Comments on Book marketing 101: the pitch proper, part VII: the truth, the whole truth, and nothing but the… wait, why is that agent’s knee jerking like that?

Book marketing 101: the pitch proper, part VII: the truth, the whole truth, and nothing but the… wait, why is that agent’s knee jerking like that?

Yesterday, I tackled a reader’s question about pitching a novel that features multiple protagonists. Since I had a lot to say on the subject, I didn’t quite finish — but conveniently enough, the part I left for today dovetails nicely with a few other readers’ concerns about what should and shouldn’t make its way into the formal 2-minute pitch.

Last time, I went over a few reasons that it’s a better idea to pitch the overall story of a multiple perspective book, rather than try to replicate the various protagonists’ personal story arcs. Yes, it tends to be less confusing for the hearer this way, but there’s another very good reason not to overload the pitch with too much in-depth discussion of HOW the story is told, rather than what the story IS.

A writer has chosen the multiple POV narrative style because it fits the story she is telling, presumably, not the other way around, right? That’s the writer’s job, figuring out the most effective means of telling the tale. That doesn’t change the fact that in order for an agent to sell the book to an editor, or the editor to take the book to committee, he’s going to have to be able to summarize the story.

Writers very, very frequently forget this, but the writer is not the only one who is going to have to pitch any given book. If the story comes across as too complex to be able to boil down into terms that the agent or editor will be able to use to convince others that this book is great, your pitch may raise some red flags.

So it really does behoove you not to include every twist and turn of the storyline — or every point of view. If you really get stuck about how to tell the overarching story, you could conceivably pick one or two of the protagonists and present it as their story for pitching purposes.

“But Anne,” I hear some of you upright souls cry, “isn’t that misleading?”

Not really. Remember, the point of the pitch is NOT to distill the essence of the book: it is to get the agent or editor to ask to READ it. No one on the other side of the pitching table seriously expects to learn everything about a book in a 2-minute speech.

If they could, how much of a storyline could there possibly be? Why, in fact, would it take a whole book to tell it?

Believe me, this strategy is not going to come back and bite you later, at least not enough to fret over. After an agent or editor has heard a hundred pitches at a conference this weekend, and two hundred the weekend after that, he’s not going to say when he receives your submission, “Hey! This has 4 more characters than the author told me it did!”

I’ll get back to the desirability of telling the truth, the whole truth, and nothing but the truth a little later in this post, but for now, let’s move on to the next reader question.

Insightful long-term reader Janet asks: “What do you do when you realize that you might have to change the structure of the novel? Pitch the old way?”

I hear this question all the time during conference season, Janet, and the answer really goes back to the pervasive writerly belief I touched upon briefly above, the notion that an agent or editor is going to remember any given pitch in enough detail a month or two down the road to catch discrepancies between the pitch and the book.

Remember the concept of pitch fatigue? At a conference, the average agent or editor might be hearing as many as hundred pitches a day. Multiply that by the number of days of the conference — and multiply THAT by the number of conferences a particular agent or editor attends in a season. Not to mention the queries and submissions she sees on a daily basis.

I hate to bruise anyone’s ego, but now that you’ve done the math, how likely is it that she’s going to retain the specifics of, say, pitch #472?

The upside: you don’t really need to worry if your story changes between the time you pitch or query it and when you submit the manuscript pages. Writers rewrite and restructure their books all the time; it’s not considered particularly sinister.

That being said, your best bet in the case of a book in the throes of change is to tell the story that you feel is the most compelling. If you haven’t yet begun restructuring, it will probably be the old one, as it’s the one with which you are presumably most familiar, but if you can make a good yarn out of the changes you envision, it’s perfectly legitimate to pitch that instead. It really is up to you.

As long as the story is a grabber.

The final questions du jour, which the various askers have requested be presented anonymously, concern the ethics of not mentioning those aspects of the book one is afraid might negatively influence a pitch-hearer’s view of the book.

I refer, of course, to the book’s length and whether it is actually finished.

Let me take the second one first. There is a tacit expectation, occasionally seen in print in conference guides, that a writer will not market a novel until it is completed. This is most often heard as prevailing wisdom that you should have a full draft before you pitch, in case an agent or editor asks for the entire thing on the spot.

But as I have mentioned earlier in this series, that doesn’t happen all that often anymore. 99.9% of the time, even an agent who is extremely excited about a project will prefer that you mail it — and as those of you who have submitted before already know, it can often be months before an agent reads a requested manuscript.

Which means, in practical terms, that you need not send it right away — and that, potentially, means some time that could conceivably be used for writing. After all, if you’re going to mail it anyway…

And everyone in the industry is gone on vacation between the second week of August and after Labor Day…

And if you could really get away with sending requested materials anytime between now and Christmas…

And if they’ve asked for the first three chapters only…

Or, to put it in terms of querying: if the agencies are going to take a month to respond to my letter… and then ask for the first 50 pages…

Starting to get the picture? Naturally, I would never advise anyone to pitch a book that isn’t essentially done, but the fact is, it may well be months before the person sitting across the table from you in a pitch meeting asks to see the entire manuscript.

And you know what? You’re under no obligation to send it out instantly, even then.

Although I would not encourage any of you to join the 40% of writers who are asked to submit requested materials but never do, anyone who has ever written a novel can tell you that where writing is concerned, there is finished — as in when you’ve made it all the way through the story and typed the words THE END on the last page — and then there is done — as in when you stop tinkering with it.

Then there’s REALLY done, the point at which you have revised it so often that you have calculated the exact trajectory of the pen you will need to lob toward Manhattan to knock your agent in the head hard enough to get him to stop asking for additional changes.

And then there’s REALLY, REALLY done, when your editor has changed your title for the last time and has stopped lobbying for you to transform the liberal lesbian sister into a neo-conservative professional squash player who wrote speeches for Ronald Reagan in his spare time.

But frankly, from the point of view of the industry, no manuscript is truly finished until it is sitting on a shelf in Barnes & Noble. Until the cover is attached to the book, it is an inherently malleable thing.

The fact that everyone concerned is aware of this, I think, renders a bit of sophistry on the writer’s part over the question of whether a manuscript is completed somewhat pardonable.

This does NOT mean, however, that it is in your best interests to waltz into a pitch meeting and ANNOUNCE that the book isn’t finished yet — and because agents and editors are, as a group, perfectly aware that writers are prone to levels of tinkering that would make Dante’s inferno appear uncomplex, it’s actually not a question that gets asked much.

If you are asked? Sophistry, my dears, sophistry: “I’m not quite happy with it yet, but I’m very close.”

You are close to finishing it, aren’t you?

The question of length is a bit more tortured, as it tends to generate a stronger knee-jerk response in pitches and query letters than the question of time. At every writers’ conference I have ever attended, some stalwart soul stands up and asks how long a book is too long.

And then half the room gasps at the response.

I hesitate to give limits, for fear of triggering precisely the type of literalist angst I deplored a few days ago, but here are a few ballpark estimates. First novels tend to run in the 65,000 – 100,000 word range — or, to put it another way, roughly 250 – 400 pages. (That’s estimated word count, by the way, 250 x # of pages in Times New Roman, standard format.)

Standards do vary a bit by genre, though — check the recent offerings in yours to get a general sense.

And remember, these are general guidelines, not absolute prohibitions. Few agency screeners will toss out a book if it contains a page 401,

Do be aware, though, that after a book inches over the 125,000 word mark (500 pages, more or less), it does become substantially more expensive to bind and print. So if at all possible, you will want to stay under that benchmark.

And not just for marketing reasons, or at any rate not just to preclude the possibility of a knee-jerk response to a book’s length. If a manuscript is too long (or too short, but that is rarer since the advent of the computer), folks in the industry often have the same response as they do to a manuscript that’s not in standard format: they assume that the writer isn’t familiar with the prevailing norms.

And that, unfortunately, usually translates into the submission’s being taken less seriously.

Before any of you go running off madly to chop or extend your opus, do be aware that neither a pitcher nor a querier is under any actual obligation to state the length of the manuscript up front. I’m not recommending that you actually lie, of course — but if the question is not asked, it will not behoove you to offer the information.

Remember, part of the art of the pitch involves knowing when to shut your trap. You will not, after all, be hooked up to a lie detector throughout the course of your pitch.

(Although that would be an interesting intimidation strategy, one I have not yet seen tried on the conference circuit.)

Yes, I know, many experts will tell you that you MUST include word count in your query, but if your book is longer than expected, this is not advice that will help you, is it? Although many agents say they like to see it — for the simple reason that it makes it easier to weed out the longest and the shortest manuscripts — I’ve never yet seen a good query rejected simply because it didn’t include length information.

Whew! We covered a lot of ground today, didn’t we? Since you’ve all been so virtuous throughout this long and demanding master class on marketing, I have a great big treat for you tomorrow, my friends. Call it a reward for all of that effort over the past few weeks.

Speaking of which, keep up the good work!

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Book marketing 101: the pitch proper, part VI, or, what about those multiple protagonists?

Yesterday’s post about hyper-literalism lifted a weight off my weary shoulders, campers: I feel like the kid who pointed out that the emperor was slightly under-dressed. It does become rather a strain, conference after conference, year after year, not to stand in the back of the room and bellow, “But don’t knock yourself out following that advice to the letter!”

I guess it’s a corollary of what I find myself saying here every few months: it’s honestly not a good idea to take anyone’s word as Gospel, even if the speaker purports to be an expert.

Perhaps especially if.

Logically, this sterling advice must apply to yours truly, right, and what I say here? In that spirit, I’m going to tackle a couple of excellent questions about the pitch proper sent in by readers. (Keep ’em coming, folks!)

Sharp-eyed reader Colleen wrote in to ask how one adapts the 2-minute pitch format to stories with multiple protagonists. That’s such a good question — and such an appropriate one, after last month’s lengthy discussions of the particular problems faced by novelists juggling a mob of lead characters — that I wanted to address it here, rather than just in the comments section.

Here’s the short answer: tell the story of the book, not the characters.

Does that sound like an oxymoron? Allow me to explain.

For a novel with multiple protagonists to work, it must have an underlying unitary story — it has to be, unless the chapters and sections are a collection of unrelated short stories. (Which would make it a short story collection, not a novel, and it should be pitched as such.) Even if it is told from the point of view of many, many people, there is pretty much always a point of commonality.

That commonality should be the focus of your pitch, not how many characters’ perspectives it takes to tell it. Strip the story to its basic elements, and pitch that.

Why? Well, there’s a practical reason — and a different kind of practical reason.

Let’s take the most straightforward one first: from a pitch-viewer’s point of view, once more than a couple of characters have been introduced within those first couple of sentences, new names tend to blur together like extras in a movie, unless the pitcher makes it absolutely clear how they are all tied together.

So if you started to pitch a multiple protagonist novel on pure plot — “Melissa is dealing with trying to run a one-room schoolhouse in Morocco, while Harold is coping with the perils of window-washing in Manhattan, and Yvonne is braving the Artic tundra…” — even the most open-minded agent or editor is likely to zone out. There’s just too much to remember.

And if remembering three names in two minutes doesn’t strike you as a heavy intellectual burden, please see my June 14 post on pitch fatigue.

But it’s easy to forget that, isn’t it, when you’re trying to explain a book that has several protagonists? From the writer’s POV, the different perspectives are an integral part of the story being told.

And rightly so, really: the reader’s experience of the story is inextricably tied up with how it is written.

I mean, you could conceivably pitch Barbara Kingsolver’s multiple-narrator THE POISONWOOD BIBLE as, “Well, a missionary takes his five daughters and one wife to the middle of Africa. Once they manage to carve out a make-do existence in a culture that none of them really understand, what little security the daughters know is ripped from them, first by their father’s decreasing connection with reality, then by revolution.”

That isn’t a bad summary of the plot, but it doesn’t really give much of a feel for the book, does it? The story is told from the perspectives of the various daughters, mostly, who really could not agree on less and who have very different means of expressing themselves. And that, really, is the charm of the book.

So does that mean it would be a better idea to walk into a pitch meeting and tell the story in precisely the order it is laid out in the book, spending perhaps a minute on one narrator, then moving on to the next, and so on?

In a word, no. Because — you guessed it — it’s too likely to confuse the hearer.

So even though the elevator speech above for THE POISONWOOD BIBLE does not do it justice, if I were pitching the book (and thank goodness I’m not; it would be difficult), I would probably use the speech above, then add, “The reader sees the story from the very different points of view of the five daughters, one of whom has a mental condition that lifts her perceptions into a completely different realm.”

Not ideal, perhaps, but it gets the point across.

But most pitchers of multiple POV novels are not nearly so restrained. They charge into pitch meetings and tell the story as written in the book, concentrating on each perspective in turn as the agent or editor stares back at them dully, like a bird hypnotized by a snake.

And ten minutes later, when the meeting is over, the writers have only gotten to the end of Chapter 5. Out of 27.

Which brings me to the second reason that it’s better to tell the story of the book, rather than the story of each of the major characters: POV choices are a WRITING issue, not a storyline issue per se. And while you will want to talk about some non-story issues in your pitch — the target audience, the selling points, etc. — most of the meat of the pitch is about the story (or, in the case of nonfiction, the argument) itself.

In other words, the agent or editor will learn HOW you tell the story from reading your manuscript; during the pitching phase, all they need to hear is the story.

Which is why, in case you are curious, so many agents seem to zone out when a writer begins a pitch (and believe me, many do) with, “Well, I have these three protagonists…”

It’s an understandable thing to say, of course, because from the writer’s perspective, the structural choices are monumentally important. But from the marketing POV, they’re substantially less so.

Don’t believe me? When’s the last time you walked into a bookstore, buttonholed a clerk, and asked, “Where can I find a good book told from many points of view? I don’t care what it’s about; I just yearn for multiplicity of perspective.”

I thought not. Although if you want to generate a fairly spectacular reaction in a bored clerk on a slow day, you could hardly ask a better question.

I have a bit more to say on this subject, but if I don’t post this soon, it will be tomorrow’s blog, not today’s. (Speaking of being over-literal… and over-tired) Get a good night’s rest, everybody, and keep up the good work!